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Many industry insiders and cinephiles alike predicted that Joel Souza’s Rust would simply remain unfinished, that its only legacies would be the tragic death of 42-year-old cinematographer Halyna Hutchins, which occurred on set, and the complicated legal proceedings that followed. However, despite Souza’s own misgivings, he completed the project. The Western film will see a limited U. S. release on roughly 150 screens beginning today (Friday, May 2) thanks to Falling Forward Films. Souza has been making the press rounds to explain this decision, which he says the Hutchins family supports, despite her mother making comments to the contrary. Here’s a recap of the tragic events and a look at why filmmakers have decided to release it now. What happened on the set of ‘Rust’? According to Vanity Fair, Souza—who both wrote and directed Rust—first got the idea for the film in 2019 when driving around with his two sons. He worried about what would happen to them if he weren’t around to raise them. He could not have known how close that would be to coming true. When speaking to the Guardian, he mused, “I wish I never wrote the damn movie.” Souza’s regret stems from a series of “bad decisions” that led to a prop gun—held by actor Alec Baldwin—discharging a live round on, October 19, 2021, outside Santa Fe, New Mexico. Baldwin maintains that he did not pull the trigger, while a forensic report found otherwise. The bullet that killed Hutchins went through her chest and lodged in Souza’s shoulder, inches away from his spine. He recovered, but has said that the joint still acts up, a physical reminder of the trauma of that day. How did the legal fallout impact the film? There were many debates over who exactly was responsible for the loss of life. Assistant director Dave Halls took a plea deal after failing to check the prop, resulting in six months of probation. Hannah Gutierrez-Reed, who served as the film’s prop armorer, was convicted of involuntary manslaughter and sentenced to 18 months in prison in 2024. The same year, charges against Baldwin for involuntary manslaughter were dismissed due to evidence being mishandled, as Reuters reported. Souza was never prosecuted. Why is ‘Rust’ being released now? At the time of the tragic events, only half of the movie was completed. Even Souza had doubts about finishing it but says he ultimately wanted to share Hutchins’s final work with the world. “We worked very closely together,” Souza explained to Vanity Fair. “The work she was doing was her best work, and for it to just vanish . . .” After initially speaking out against the producers of the project, Hutchins’s husband, Matthew, reached a settlement and joined as an executive producer in 2022. Another reason Souza wanted to complete the film was so Hutchins’s son Andros could see his mom’s work. Filming resumed on April 20, 2023. Bianca Cline stepped in as cinematographer to help finish Hutchins’s vision. Souza not only dedicated the movie to Hutchins but also gave her second billing, which is not a standard industry practice. Souza maintains that the family wanted the film finished. However, Hutchins’s mother, Olga Solovey, has taken issue with Baldwin’s actions after her daughter’s death. She reportedly refused to attend the film’s 2024 premiere at the Camerimage Film Festival. “Alec Baldwin continues to increase my pain with his refusal to apologize to me and his refusal to take responsibility for her death,” Solovey revealed in a statement to Deadline last year. Given that Rust is only getting a limited release in a reported 150 theaters, it is unlikely that ticket sales will amount to a big profit. (A typical movie opens in around 2,000 to 4,000 theaters.) It is also being simultaneously released on streaming services Amazon Prime Video, Apple TV+, and Fandango at Home thanks to Decal Releasing. According to reporting from the New York Times, this is to maximize profits, which are going to Hutchins’s husband and son as part of the settlement. What is ‘Rust’ about? In a bitterly ironic turn of events, the plot of the film centers on an accidental shooting. Lucas Hollister, played by Patrick Scott McDermott, believes he is shooting a wolf that is threatening his home, but the bullet from his rifle instead kills a neighboring rancher. Because Lucas and the rancher had a disagreement, no one believes it was not intentional. The young boy is imprisoned until his grandfather, Harland Rust, played by Baldwin breaks him out. The parallels to real life are not lost on Souza. “The movie is about what it’s about: the consequences of violence,” he explained to the Guardian. “There’s a real anti-gun aspect to it.” While Rust might not be a commercial success, the larger conversation it continues to spark about safety and accountability could be its greatest legacy. View the full article

Managing tasks efficiently is essential to staying organized, meeting deadlines and driving project success—whether you’re working solo or as part of a team. Task management templates provide a ready-to-use structure to help plan, prioritize, assign and track tasks across any workflow or project. In this roundup, we’ll explore a variety of task management templates designed to support different needs and industries, from daily to-do lists to complex project task trackers. Each template is built to streamline productivity, ensure accountability and keep the team aligned every step of the way. 1. Project Task Tracker Excel Template Download this free project task tracker template for Excel to monitor, organize and manage the tasks that make up a project. It provides a centralized system for teams to break down large projects into smaller, manageable pieces, assign responsibilities, set deadlines and track progress. This task management template ensures that every team member knows what they need to do, when they need to do it and how their work contributes to the larger project goals. /wp-content/uploads/2023/05/Task-Tracking-Screenshot-1536x494-1.jpg A project task tracker improves team transparency and accountability, helping prevent tasks from slipping through the cracks. This task management template enables project managers to quickly identify bottlenecks or delays and adjust to keep things on schedule. Whether managing a marketing campaign, software development sprint or event planning timeline, a task tracker keeps all stakeholders aligned and informed. Improve Task Management With ProjectManager Project management software improves task management by combining it with reporting features and dashboards. ProjectManager helps to make more insightful decisions about team performance, project health and more in real time. One-click customizable reports on status, tasks and more Track projects, tasks and team comments in one place Guest licenses and tailored dashboards keep stakeholders informed. Try it free /wp-content/uploads/2022/03/portfolio-dashboard-cta-1.pngLearn more 2. Task Tracker Dashboard Use this free task tracker dashboard for Excel to get an overview of task progress, status and priority across a project. It consolidates key task data into an easy-to-read format, including charts, progress bars and color-coded indicators that reflect task completion, assignment and more. This task management template allows teams and project managers to quickly assess the current state of work, spot any overdue tasks or bottlenecks and make informed decisions without digging through detailed task lists. /wp-content/uploads/2025/02/task-tracker-dashboard-template-final.png A task tracker dashboard template enhances team visibility and communication. By keeping the task management template updated and its visual summaries, it aligns the team on goals and responsibilities. This template is especially useful for large or multi-phase projects, as it can highlight trends, track milestones and support status reporting for stakeholders. A well-designed dashboard helps ensure nothing falls through the cracks and the project remains on track. 3. To-Do List Template A to-do list template is a simple yet powerful tool used to organize, prioritize and track tasks in a clear and structured manner. This free to-do list template for Excel includes columns for task names, due dates, priority levels and completion status. This task management template helps individuals and teams break down larger goals into manageable actions, making it easier to stay focused and productive throughout the day or a project. /wp-content/uploads/2018/06/To-Do-List-Screenshot.jpg This task management template is highly versatile and can be customized for personal, academic or professional use. From daily task management to long-term project planning, a to-do list template serves as a visual roadmap that keeps responsibilities front and center. Naturally, project management software magnifies the advantages by adding functionality like notifications, progress tracking and collaboration features, making them ideal for managing individual work and team efforts. 4. Punch List Template Our free punch list is a unique task management template. That’s because it can be opened in ProjectManager, which gives it multiple advantages over the static template version. Our software improves upon a traditional template-based punch list by offering real-time tracking, automation and enhanced collaboration. Tasks on a punch list can be assigned to team members, prioritized and updated in real time. This means stakeholders no longer have to manage static documents—everyone can see the status of each punch list item, add comments, attach photos or documents and track progress from anywhere. /wp-content/uploads/2021/02/punch-list-template-inapp-correct-image.jpg Additionally, ProjectManager integrates punch lists directly with the overall project plan, timeline and resources. Users can link punch list tasks to our robust Gantt chart, which links and monitors all four types of task dependencies and automatically updates schedules as items are completed. This level of integration ensures that the final phases of the project are tightly controlled and that all tasks are completed on track for successful delivery. 5. Gantt Chart Template For those not ready to upgrade, we offer a free Gantt chart template for Excel. This pre-structured visual planning tool helps project managers and teams organize tasks along a timeline. As a task management template, it also outlines project activities, start and end dates and durations of tasks, all displayed in a horizontal bar chart format. Using a template saves time during project setup, offering a framework where teams can quickly plug in their information and adjust as needed. /wp-content/uploads/2024/10/Gantt-chart-template-for-Excel.png Our Gantt chart template automatically populates the horizontal bar chart once the spreadsheet on the left is filled out. This can help with progress tracking and stakeholder communication. Teams can color-code tasks to help make the Gantt chart easier to read at a glance. For stakeholders, it provides a clear, high-level view of what’s happening and when, making it easier to understand timelines and deliverables. While limited compared to project management software, this time management template is better than managing a project without a Gantt chart. 6. Kanban Board Template Download this free kanban board template for Excel to streamline workflow and increase task visibility across teams. Typically organized into columns such as to-do, in progress and done, the task management template allows users to move tasks (represented by cards) through each stage. This approach makes it easy to see where work is piling up, identify bottlenecks and keep teams aligned on progress. /wp-content/uploads/2023/03/kanban-board-excel-template-1600x538.jpg Kanban board templates are especially effective in agile environments or teams that rely on continuous delivery, like software development, marketing or operations. They provide clarity for team members and stakeholders alike, offering insight into the status of every task without requiring formal meetings or updates. By customizing labels, priorities and due dates on the cards, users can tailor the board to fit their workflow needs. 7. WBS Template This free work breakdown structure (WBS) template helps teams break down a complex project into smaller, more manageable components. The task management template provides a structured format—in a hierarchical tree layout—that allows users to divide the overall scope of work into deliverables, tasks and subtasks. By using a WBS template, project managers can clearly define the project’s structure from top-level objectives down to the smallest work packages, making it easier to assign responsibilities, estimate costs and track progress. /wp-content/uploads/2021/04/WES-Screenshot.jpg One of the key benefits of a WBS template is that it promotes clarity and alignment across teams. It ensures that everyone understands what needs to be done, how each task contributes to the overall goal and who is accountable for each component. A well-organized WBS also lays the foundation for accurate scheduling, budgeting and resource allocation—critical elements for creating a realistic project timeline and Gantt chart. 8. Action Plan Template Use this free action plan template for Excel to outline the steps required to achieve a goal or complete a project. It includes key components such as goals and objectives, tasks, deadlines, responsible parties and necessary resources. By organizing this information in one place, the task management template helps individuals and teams stay focused and accountable throughout the execution phase. Action plan templates can be used for anything from launching a new product to implementing organizational changes or offering a repeatable framework for strategic follow-through. /wp-content/uploads/2022/11/action-plan-template-project-plan-2024.png Using an action plan template enhances visibility and coordination across teams. It breaks down broader goals into actionable steps, making it easier to prioritize work and track progress. With deadlines and responsibilities clearly defined, this task management template reduces ambiguity and supports proactive problem-solving when tasks fall behind. Whether used in a business, nonprofit or academic setting, an action plan template is essential for turning plans into measurable results. 9. Work Order Template This free work order template for Excel is a standardized document used to initiate, track and complete specific tasks or service requests. This task management template includes fields for task description, requester details, assigned personnel, deadlines and labor and material costs. By using a consistent template, teams can ensure that all relevant information is captured and communicated clearly, minimizing the risk of misunderstandings or missed steps. Work order templates are especially useful in industries like maintenance, facilities management and IT services, where structured task tracking is essential for efficiency. /wp-content/uploads/2021/02/Work-Order-Screenshot.jpg A work order template serves as a bridge between planning and execution. It helps assign accountability, document progress and provide a paper trail for internal records or client communication. Teams can customize this task management template to suit their workflow, adding elements like cost estimates, materials needed or customer signatures. This organized approach not only enhances productivity but also supports better reporting and data-driven decision-making over time. 10. Scope of Work Template A scope of work (SOW) template for Word clearly defines the objectives, deliverables, timelines and responsibilities associated with a specific task or project. It serves as a foundational agreement between stakeholders, ensuring everyone understands what work needs to be done, by whom and by when. This level of clarity helps prevent scope creep and aligns expectations across teams, clients and contractors. The task management template includes sections for background, scope description, milestones, timelines, deliverables and payment terms. /wp-content/uploads/2023/12/Scope-of-work-template-screenshot-e1736455419750-600x420.png A scope of work template provides a roadmap for execution and evaluation. By outlining measurable outcomes and project boundaries, it guides the allocation of resources and scheduling of activities. This makes it easier to prioritize tasks, monitor progress and ensure accountability throughout the life of a project. A well-drafted SOW template can also streamline communication and reduce the risk of conflicts or delays, making it an essential task management template for both short-term tasks and complex, multi-phase projects. ProjectManager Is Better Than Task Management Templates A task management template is helpful, but as we’ve already discussed, there’s a limit to what it can do. That’s because templates for Excel and Word are for static documents. They must be manually updated, which isn’t efficient, and they’re not feasible as a collaborative platform. To better manage work, try project management software. There’s no need for a hard sell, its benefits are self-evident. ProjectManager is award-winning project and portfolio management software with task management tools, such as multiple project views, including kanban boards, sheet, list and calendar views, but also tools that track progress and more in real time and resource management features. Schedule Tasks, Resources and Costs on Robust Gantt Charts We’ve mentioned our Gantt chart above, but it’s such a powerful tool that it deserves further attention. It schedules tasks, resources and costs, adds milestones and can assign team members to those tasks, which are tracked on the task bar, but most other Gantt charts do that. What many don’t do is link all four types of task dependencies to avoid cost overruns, filter for the critical path to identify essential tasks and slack, as well as set a baseline to track the planned effort against the actual effort in real time. /wp-content/uploads/2024/04/critical-path-light-mode-gantt-construction-1.png Keep Teams Productive With Resource Management Tools Scheduling resources on the Gantt chart is the start of making sure that they’re efficiently allocated. That continues when onboarding teams. At this point, project managers can set the team’s availability, including PTO, vacation, global holidays, pay rate and skill set, which makes it easier to assign the right resource to the right task at the right time. Resource allocation across one or multiple projects can be viewed on the color-coded workload chart to see who is overallocated or underutilized. Balance their workload from the chart to keep teams working at capacity without threatening burnout. There’s also a team page for a daily or weekly summary of their activities. It can be filtered by progress and priority, and tasks can be updated without leaving the page. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Related Task Management Content A task management template is a good start to organizing work, but it’s just a tool. To learn how to use these templates more effectively, we’ve gathered recently posted articles on task management, project scheduling and other essential techniques to deliver successful projects. The Ultimate Guide to Task Management The Ultimate Guide to Managing Tasks with Lists 22 Project Management Tools & Techniques for Project Managers Project Management Basics: Definitions, Methods and Tools How to Make a Project Schedule: The Ultimate Guide ProjectManager is online project and portfolio management software that works better than task management templates by connecting teams in real time, whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams from Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post 10 Free Task Management Templates appeared first on ProjectManager. View the full article

Whether you’re running a small business, managing inventory or launching a new product line, a well-designed order form is essential for streamlining purchases and keeping operations organized. The right order form template not only helps capture customer information and item details efficiently but also reduces errors and speeds up the fulfillment process. In this roundup, we’ve selected various free order form templates from our site, which has over 100 free templates for Excel and Word that cover all aspects of managing projects across numerous industries. These ready-to-use formats save you time, boost professionalism and make collecting the information you need easy. Ensuring alignment between what was agreed upon with the customer and how the internal team plans and tracks progress requires more than an order form template can provide. For that, project management software is required. ProjectManager is award-winning project and portfolio management software with robust Gantt charts that can do everything listed above, but also link all four types of task dependencies to avoid cost overruns, filter for the critical path and set a baseline to track progress in real time. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more Free Order Form Templates While it’s recommended to upgrade to software to deliver on the content of the order, that doesn’t mean templates are without value. They can help in several ways we’ve already detailed above. That’s why we’ve selected the following order form templates below from our vast repository of free templates. Download them to help with the order form process. 1. Purchase Order Form Template Download this free purchase order form template for Excel to formally request goods or services from a supplier. It outlines the key details of the transaction, including item descriptions, quantities, prices, delivery instructions and payment terms. By using a template, businesses can ensure consistency and accuracy in their procurement process, minimizing the risk of miscommunication or errors. Once the supplier accepts the purchase order, it becomes a legally binding agreement between both parties, serving as a record of the terms agreed upon. /wp-content/uploads/2021/03/Purchase-Order-Screenshot-600x369.jpg An order form is especially useful because it streamlines the purchasing workflow. Instead of drafting a new document for every order, employees can fill in the relevant details, saving time and maintaining a standardized format across the organization. A good template also supports internal tracking, budgeting and auditing by clearly documenting each purchase. A purchase order form template is vital for organized, professional and accountable procurement practices. 2. Sales Order Form Template Use this free sales order form template for Excel to confirm and process customer purchases. It includes important details such as the buyer’s information, the products or services being sold, quantities, prices, total costs, delivery schedules and payment terms. Once completed and approved, the sales order serves as an internal document that guides inventory management, order fulfillment and invoicing. It ensures that everyone involved—from sales and logistics to accounting—has a clear and consistent understanding of what the customer has ordered. /wp-content/uploads/2024/03/sales-order-template-screenshot-600x554.png A sales order form template brings structure and efficiency to the sales process. It helps prevent errors, supports clear communication with customers and simplifies tracking and reporting. This order form also ensures that all required information is consistently captured, making it easier to process orders quickly and accurately. A well-designed sales order form template plays a key role in delivering smooth, reliable customer service and maintaining organized business operations. 3. Work Order Form Template This free work order form template for Excel is used to request and track specific tasks or services to be performed, typically within maintenance, repair, service or project-based industries. It outlines the details of the job to be completed, including a description of the work, location, personnel assigned, materials required, estimated time and any associated costs. Work order forms serve as a formal record that helps coordinate efforts between departments or service providers and ensures accountability and consistency in how work is requested and executed. /wp-content/uploads/2023/03/workorder-template-better-600x638.png Using a work order form template improves efficiency by streamlining the workflow from job initiation to completion. It provides a clear reference for technicians or workers, helping them understand what needs to be done, when and with what resources. The order form also supports progress tracking, status updates and documentation of completed tasks, which is especially useful for recurring maintenance, audits or customer billing. It’s a vital tool for organized, transparent and effective task management. 4. Inventory Order Form Template Businesses use an inventory order form template to request, track and manage the ordering of stock or inventory items. This free order form includes key information such as item names or codes, quantities needed, unit prices, supplier details and the order date. It helps ensure inventory levels are maintained efficiently, avoiding both shortages and overstocking. It’s commonly used by inventory managers, warehouse staff or purchasing departments to communicate clearly with suppliers and keep internal records accurate and up-to-date. /wp-content/uploads/2022/08/Inventory-template-v2-600x178.jpg An inventory order form template streamlines the inventory management process by providing a consistent format for ordering stock. It helps businesses stay organized, reduces the chances of ordering errors and facilitates easier tracking of what has been ordered and received. Over time, these order forms also serve as valuable historical records for analyzing purchasing trends, supplier performance and budget management. Use an inventory order form template as a practical tool for maintaining control over a company’s supply chain operations. 5. Request for Quote (RFQ) Template Businesses use a request for quote template to solicit price quotes and terms from potential suppliers for specific products or services. It includes detailed information about the items needed—such as descriptions, quantities, specifications and delivery requirements—along with other relevant terms like payment conditions, deadlines or quality standards. The goal of this order form is to gather comparable proposals from vendors so the buyer can evaluate options and select the most suitable supplier based on cost, availability and service. /wp-content/uploads/2021/01/RFQ-Screenshot-600x508.jpg This free order form for Word helps streamline the procurement process by ensuring all necessary details are communicated to suppliers. It also allows the buyer to easily compare responses, as each vendor is responding to the same structured request. A well-prepared request for quote template reduces misunderstandings, speeds up decision-making and supports more competitive and transparent supplier selection. It’s especially useful in larger organizations or for more complex purchases where formal bidding and vendor evaluation are essential. 6. Request for Information (RFI) Template Download this request for information template for Word to gather preliminary data from potential suppliers, contractors or service providers. It’s typically used early in the procurement or project planning process when a business needs to explore the capabilities, products, services or solutions available in the market. This order form does not request pricing or binding proposals—instead, it focuses on gathering insights, qualifications and general information to help the organization make informed decisions about next steps. /wp-content/uploads/2021/01/RFI-Screenshot-600x536.jpg The value of this order form lies in its ability to bring consistency and clarity to the information-gathering process. By using a structured format, businesses can ensure they receive comparable data from multiple sources, making it easier to analyze and assess options. A good request for information template includes sections for company background, service offerings, technical capabilities, previous project experience and general timelines. It sets the stage for more detailed order forms later, like a request for proposal or request for quote, and helps narrow down the list of vendors or partners for future engagement. Why Are Order Forms Important? Order forms are an essential component of any business transaction, bridging a customer’s needs and a company’s ability to fulfill them. At their core, order forms formalize and streamline the purchasing process. They capture vital information such as the type of product or service, quantity, pricing, customer details and payment terms. This not only reduces the risk of miscommunication but also ensures that both parties are clear on what is being requested and provided. By setting expectations early in the process, order forms help avoid costly errors, delays or misunderstandings that could damage customer relationships. Operational Efficiency Beyond logistics, order forms also contribute significantly to a company’s operational efficiency. For businesses, having a standardized format for collecting and processing orders means less time spent clarifying details and more time fulfilling requests. This structure enables better inventory management, accurate forecasting and improved customer service. It also supports the finance team in tracking receivables, managing cash flow and preparing for audits, since order forms serve as documented proof of an agreed-upon transaction. Improved Customer Perception From a customer experience standpoint, a well-designed order form can reflect a company’s professionalism and reliability. It shows that the business is organized and takes orders seriously, which can build trust and encourage repeat business. Especially in online and B2B environments, where face-to-face interaction is limited, the clarity and usability of an order form can make a lasting impression. In summary, while often overlooked, order forms are critical tools that support accuracy, efficiency, accountability and customer satisfaction in the sales process. Informs Project Plans In project-based or service-driven industries where tasks need to be scheduled and tracked over time, the order form can inform the creation of a Gantt chart. When an order form contains detailed information about deliverables, deadlines, phases and resource requirements, it becomes a valuable input for creating a Gantt chart. For example, if a client places an order for a marketing campaign, website development or custom manufacturing, the order form might specify: the project start and end dates, milestones or key deliverables, dependencies between tasks, assigned personnel or departments and client approvals or review stages. This data can be used to build out the timeline in a Gantt chart. ProjectManager Helps Control the Order Form Process An order form serves a purpose. They are helpful throughout the life cycle of a project. But it is not useful for planning, managing and tracking that project. While they can complement the process a more dynamic tool than a static template is needed. That’s where project management software comes in. ProjectManager is award-winning project and portfolio management software that keeps the project moving forward, staying on budget and meeting quality standards. With multiple project views (Gantt charts, kanban boards, sheet, task and calendar views) that allow teams to work on the right tool for their tasks, automated workflows with task approval settings to add efficiency without sacrificing quality and resource and tracking tools, it’s the one tool to deliver successful projects. Stay Productive With Resource Management Features To keep to the details agreed upon in the order form, projects have to carefully manage their resources to ensure they have what they need when they need it. This starts on the Gantt chart, scheduling resources. Then, when onboarding teams, project managers set their availability to streamline the assignment process. To view resource allocation for one or multiple projects, use the color-coded workload page. It makes it quick and easy to see who is overallocated or underutilized, balance their workload right from the chart and keep everyone working at capacity, but not burnt out. A team page shows daily or weekly activity. It can be filtered by priority or progress and tasks can be updated without leaving the page. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Track Key Project Metrics With Real-Time Dashboards and Reports Resources are one, but not the only metric to monitor. For a high-level project overview, toggle to the real-time project or portfolio dashboards. They don’t require setup and are automatically updated with live data. They display time, cost, workload and more in easy-to-read and quickly digestible graphs and charts. Customizable reports on status, variance, workload, timesheets and more can be filtered to go deeper into the data or provide a progress report to share with stakeholders. Even the secure timesheets help by monitoring labor costs to stay on budget. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Related Content For those who want to read more about order forms and the procurement process, below are some related pieces that we’ve published on our blog. What Is a Purchase Order? (Example Included) Purchase Management: A How-To Guide With Best Practices Creating a Request for Quote (RFQ) for Procurement How to Make a Procurement Management Plan Procurement Contracting: Types of Contracts & Best Practices ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay up to date with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post 6 Free Order Form Templates for Excel and Word appeared first on ProjectManager. View the full article

It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. The post open thread – May 2, 2025 appeared first on Ask a Manager. View the full article

A proposal template is a versatile tool that streamlines the process of presenting, planning and initiating projects in any industry. Whether working in construction, IT, event planning, marketing, professional services or practically any business venture, a well-designed proposal template ensures that all critical components of a proposal are clearly outlined and professionally delivered. Why Use a Proposal Template? Across industries, a proposal template is a starting point for customizing proposals to suit specific needs. For example, in construction, the focus may be on deliverables, site plans and contractor timelines. In IT, the emphasis might be on system architecture and technical requirements. Despite the differences in content, the template’s consistent format—typically including an executive summary, goals, methodology, budget and risk assessment—ensures that decision-makers can quickly evaluate the feasibility and value of a proposed project. This cross-industry adaptability not only saves time and improves clarity but also enhances collaboration and decision-making across departments and sectors. 12 Free Proposal Templates for Submitting Proposals These proposal templates provide a standardized structure that helps stakeholders understand the project’s objectives, scope, timelines and resource requirements, regardless of the field. 1. Project Proposal Template Download this free project proposal template for Word to outline the details of a proposed project in a clear, organized manner. It serves as a structured framework for presenting important project information to stakeholders, clients or decision-makers to gain approval, funding or support. /wp-content/uploads/2021/08/Project-Proposal-Screenshot.jpg This fully customizable proposal template can be easily adapted for use in construction, IT, marketing, engineering or any business proposal. This document is created to kick off a new project. It’s in-depth with a clear and concise cover letter and executive summary to provide an overview of the proposal and convince the sponsor to approve it. If the project is approved, the proposal template will continue to be useful as it informs the project planning phase. That’s because it defines the project scope and objectives, identifies key activities and milestones, resources and roles, estimates timelines and shows dependencies. The project proposal template explains what will happen and why, which then allows a Gantt chart to show when it will happen and in what sequence. ProjectManager is award-winning project and portfolio management software with robust Gantt charts that can do all that and so much more. Yes, it schedules tasks, resources and costs, but unlike many of the competitors, it can also link all four types of task dependencies to avoid cost overruns. Also, we can filter for the critical path and set up a baseline to track progress in real time. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more 2. Event Proposal Template Download this free event proposal template for Word to outline key details, objectives and logistics of an event for potential clients, sponsors or internal stakeholders. It serves as a blueprint that describes the event’s purpose, target audience, venue, schedule, budget, marketing strategies and expected outcomes. By organizing this information in a clear, persuasive format, the template helps event planners present a professional and convincing case for why the event should be approved, funded or supported. /wp-content/uploads/2022/12/Event_Proposal_Template_Screenshot-1.png An event proposal template streamlines the planning process and ensures consistency across different events or clients. It allows planners to quickly adapt proposals to various audiences while maintaining a high standard of quality and thoroughness. A strong template not only improves communication but also demonstrates the planner’s expertise, attention to detail and understanding of the client’s or organization’s goals. 3. Request for Proposal Template Use this free request for proposal template (RFP) for Word to solicit bids from vendors, contractors or service providers for a specific project or service. It outlines the project’s requirements, objectives, scope of work, timelines, evaluation criteria and submission guidelines. Templates help organizations ensure that every RFP they issue is clear, consistent and detailed enough for vendors to prepare thorough, comparable proposals. /wp-content/uploads/2024/03/RFP-Template-screenshot.png A good RFP template reduces misunderstandings, improves the quality of vendor responses and helps the organization select the best partner for the project. This proposal template not only saves time but also increases transparency and fairness in the vendor selection process. 4. Budget Proposal Template This free budget proposal template for Word presents a detailed estimate of the financial resources needed for a project, event or organizational activity. It outlines expected costs across categories like labor, materials, equipment, travel, marketing and other expenses. A budget proposal helps stakeholders understand the financial requirements, justify funding requests and evaluate whether the proposed project is feasible and aligned with organizational goals. /wp-content/uploads/2022/11/budget-proposal-screenshot-template.jpg This proposal template ensures that all necessary financial details are included, organized clearly and presented consistently and professionally. A well-prepared budget proposal not only strengthens the overall project proposal but also helps with financial planning, accountability and decision-making once the project is underway. 5. Construction Proposal Template Download this free construction proposal template for Word to outline the scope, timeline, materials, labor and pricing for a construction project they are bidding on. It serves as a formal offer to a client, clearly detailing what work will be performed, the terms and conditions, project milestones, estimated costs and payment schedules. /wp-content/uploads/2022/01/Construction-Proposal-Screenshot.jpg This kind of proposal template ensures that all critical information is included, presented professionally and customized easily for different projects, helping contractors win jobs and protect themselves legally if disputes arise later. It not only clarifies expectations between the contractor and client but also builds trust by demonstrating transparency, thorough planning and professionalism. 6. Consulting Proposal Template Use this free consulting proposal template for Word to pitch services to potential clients by outlining the solutions they will provide, how they will deliver them and the value the client can expect. Unlike more technical proposals, a consulting proposal focuses on diagnosing the client’s problem, presenting a tailored approach and explaining why the consultant’s expertise is the right fit. /wp-content/uploads/2025/03/consulting-proposal-template.png It’s both a strategic and persuasive document, meant to demonstrate understanding of the client’s needs and build confidence in the consultant’s ability to drive results. Because consulting work often varies widely between clients, the proposal template is designed to be flexible, allowing for customization based on project scope, industry or business goals. A well-crafted consulting proposal not only lays the groundwork for the project but also sets the tone for the client-consultant relationship. 7. Bid Proposal Template Businesses, contractors and freelancers use this free bid proposal template for Word to formally offer their services or products at a specified price in response to a client’s request. It outlines key details such as the scope of work, timeline, cost breakdown and terms and conditions. /wp-content/uploads/2024/10/bid-proposal-template-screenshot.png The goal of this proposal template is to convince the client that the bidder not only understands the project requirements but is also offering the best combination of price, quality and reliability. Using a template ensures that bids are professional, complete and easy to compare against competitors’ submissions. 8. Service Proposal Template Use this free service proposal template for Word to offer professional services to potential clients in a clear, organized way. It outlines what services will be provided, how they will be delivered, the timeline for completion, pricing and any terms and conditions. A service proposal is not just a pricing sheet—it’s a persuasive document that explains the value and approach of the service provider, aiming to align the proposal with the client’s needs and goals. /wp-content/uploads/2024/08/Service-proposal-template-screenshot-450x604.png This proposal template helps service providers maintain consistency across different proposals while saving time and ensuring no important information is overlooked. A strong service proposal makes it easier for clients to understand exactly what they are getting, builds trust and increases the likelihood of securing the business. 9. Business Proposal Template This free business proposal template for Word is used to present a product, service or solution to a potential client, partner or investor to secure a deal or agreement. It organizes key information—such as the problem being addressed, the proposed solution, implementation strategies, pricing and terms—into a clear, persuasive document. /wp-content/uploads/2025/04/business-proposal-template.png A business proposal is meant to show not only what you are offering but also why your offering is the best choice. This proposal template ensures that proposals are consistent, comprehensive and professionally presented, saving time while improving the quality of communication. 10. Marketing Proposal Template Download this free marketing proposal template for Word to outline a strategic plan for promoting a client’s products, services or brand. It presents a clear framework that explains the client’s current challenges, proposed marketing solutions, specific tactics (like digital ads, SEO, social media campaigns), timelines, expected outcomes and associated costs. /wp-content/uploads/2025/04/marketing-proposal-template.png The purpose of this proposal template is to help marketers communicate their vision effectively, making it easier for clients to understand the value and impact of the proposed strategy. A marketing proposal not only highlights what actions will be taken but also emphasizes how those actions align with the client’s broader business objectives. 11. Grant Proposal Template Use this free grant proposal template for Word to apply for funding from a grant-making entity, such as a government agency, foundation or nonprofit. It provides a clear, organized way to present the project or program needing financial support, outlining objectives, methodologies, expected outcomes and budget requirements. /wp-content/uploads/2025/04/grant-proposal-template.png The goal of this proposal template is to convince the funding organization that the proposed project aligns with their goals and is worthy of financial backing. A grant proposal template helps ensure all necessary components are included in a way that meets the funder’s expectations and guidelines. 12. Work Proposal Template This free work proposal template for Word is used to outline a specific task or project, usually between a service provider (like a contractor, freelancer or consultant) and a client. It details the work to be completed, how it will be done, the timeline and the costs involved. /wp-content/uploads/2025/04/Work-proposal-template.png The purpose of this proposal template is to define expectations and terms, ensuring that both parties are on the same page before work begins. It serves as an agreement to avoid misunderstandings and sets a clear roadmap for how the work will progress. ProjectManager Turns Proposals Into Winning Projects A proposal template is valuable when appraising or bidding or a project. Once the project is accepted, the template is less useful. It’s not a waste, of course, as the information gathered can be used to plan the project. But that planning, managing and tracking of work shouldn’t be done on templates. That’s what project management software is for. ProjectManager is award-winning project and portfolio management software that has Gantt charts, but also multiple project views, such as sheet, task, list and calendar views and kanban boards to execute work in the way that’s right for you. Use custom or automated workflows, with task approval settings to ensure quality, to add efficiency to processes. This helps to meet the goals of the proposal. Manage Resources and Stay Productive Efficient resource management starts with scheduling the human and nonhuman resources on the Gantt chart. The next step is to onboard the team, but before assigning them to tasks, set their availability to streamline the process and ensure the right resources for the right job at the right time. View all project resources on the color-coded workload chart to see who is overallocated or underutilized. Balance the team’s workload right from that chart to keep them productive. A team page offers a daily or weekly overview of their activities, which can be filtered by priority or progress. Their tasks can even be updated without leaving the page. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Track Metrics and Keep on Schedule Other project metrics need to be monitored and controlled. For a high-level project overview, toggle to the real-time project or portfolio dashboards. They’re already set up and ready to view easy-to-read graphs and charts that show time, cost, workload and more. Greater detail can be found with one-keystroke customizable reports on status, variance, workload, timesheets and more. Filter each to focus on key data points or progress, which can be shared with stakeholders to keep them updated. Even our secure timesheets help track labor costs to help projects stay on budget. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Related Proposal Content For those who want to explore the subject beyond the boundaries of proposal templates, below are some links to articles and a video that go into how to write and make different types of proposals. How to Write a Project Proposal (Examples & Template Included) How to Write a Service Proposal: Sample & Template Included How to Make a Request for Proposal (RFP) Project Proposal Writing: How to Write A Winning Project Proposal ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay up to date with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjetManager today for free. The post 12 Free Proposal Templates for Submitting Proposals appeared first on ProjectManager. View the full article

You might be used to AI chatbots answering your questions with a few sentences or even paragraphs, but how about multipage reports? With Deep Research, that's exactly what the likes of ChatGPT, Gemini, and Perplexity are doing, utilizing their large language models alongside web searches and reasoning capabilities to become research assistants of sorts. A Deep Research query takes time (anything between five minutes to 30 minutes, depending on what you ask), but comes back to you with a detailed report on any subject you can ask about, including complex things like niche market research or scientific mysteries. Even better, all three major Deep Research AI providers now have free tiers. Though, let's be honest, most of us aren't performing scientific research on a day to day basis. So, how can these Deep Research tools help you? How Deep Research worksDeep Research combines the power of the open web, large language models, and new reasoning models. When you type in your prompt, it will first use a reasoning model to figure out what you're really asking. At this point, the AI chatbot might even come back to you with clarifying questions and prepare a research plan all on its own. You are free to reply with answers and edit the research plan, but this is usually optional. Once the research begins, you can follow along with what the AI is up to using a sidebar (or separate tab, if you're using Perplexity). Here, you can see the searches the AI is making, documents it's scanning, and information it's collating. As I mentioned above, detailed reports take up to 30 minutes, but that's only true if you're asking something really complicated. In my testing, I found that all three tools generate results in 5-10 minutes, spinning out reports that are still detailed and a couple of pages long. When should you use Deep Research?The best way to use Deep Research tools is when you can't find something on Google yourself, or you don't want to spend the time going through five different articles to distill the basics about a topic. I've personally used these Deep Research tools to find a spare part code for my car that Google just wouldn't tell me. I've also used them to research a company's share price outlook, and to learn new things about the handpan, a musical instrument I can't stop obsessing over. If you want quick answers, a regular Search in a AI chatbot is, of course, going to be better. And if you're working on a client pitch and you need a market research for five different competitors, you might want to spring for the paid version of whatever Deep Research tool you're using. But for anything in between, it's worth knowing how to use their lightweight alternatives. How to use Deep Research tools in ChatGPT, Gemini, and PerplexityAll three competing major AI chatbots have their own Deep Research tools that work in roughly the same fashion. I'll go into detail below, but in general, you start with a prompt, as detailed as you can make it, click the Deep Research button below the prompt, and then send out your query. You can also upload documents, spreadsheets, and images as added context. Credit: Khamosh Pathak The limits of free Deep Research Credit: Khamosh Pathak The free versions of Deep Research tools are limited. Perplexity and Gemini provide the same quality of Deep Research reports to free users as they do paid plans, but they limit the usage. Perplexity is the most generous, though, with a daily limit system. Perplexity doesn't specify its limits exactly, but it will show you how many Deep Research queries you have left in a day. In my testing, I've been able to make three Deep Research queries per day. You can upgrade to the $20 per month plan to remove all limits. Gemini limits free users to 5 searches a month, and Gemini Advanced users can generate up to 20 reports a month on the $20 per month plan. ChatGPT has the most complex structure. Free users get access to five monthly searches using ChatGPT's lightweight model, which doesn't generate full-length reports. Still, in my experience, this free model is enough for regular day-to-day searches. ChatGPT's $20/month Plus plan increases the limits to 10 queries a month using the full-fledged Deep Research model and 15 using the lightweight one. How I tested ChatGPT, Gemini and Perplexity's Deep Research toolsI tested the Deep Research features on all three platforms using the same three prompts. The first was to create a beginner-friendly guide on learning the handpan, the second was to research a company's stock outlook in the market, and the third was to find a part number for a spare wheel screw cover for my car. The last one was something that I just couldn't figure out myself using Google. ChatGPT Deep Research: To the point and robustI found ChatGPT's Deep Research to be the most direct and robust. The reports that ChatGPT generates are easy to read, and importantly, contain the information you asked for and nothing else. ChatGPT always asks follow up questions whenever you make a Deep Research query. This can feel tiresome (it did for me), but it clearly works, and you can tell ChatGPT to proceed without follow up answers from you, if you want. Credit: Khamosh Pathak I saw this in both the report for the handpan and the stock research. However, ChatGPT is perhaps not the best at finding shopping links yet. While it did find me the right car part and highlighted it right at the top, it failed to find a link for buying the part in India, where I'm based (but it did find sellers in the US and Europe). Credit: Khamosh Pathak Gemini Deep Research: Contextual, but wordyWhen it comes to Deep Research, Gemini has two strengths: The ability to edit planned research, and access to other Google products. When you give Gemini a Deep Research prompt, it first goes out and creates a research plan. It will then show you a glimpse of this plan, and you can then edit it if you need to (just approve it if you don't need to make any edits). Unlike ChatGPT, Gemini doesn't ask you clarifying questions, instead focusing on using its integrations with your Google account for wide-level thinking. This being Google, it will include researching relevant information from around your hometown, for instance. Credit: Khamosh Pathak Gemini's Deep Research feature integrates with Google Search, too. Basically, when you use Deep Research, you're essentially asking the AI to perform multiple Google Searches for you. It can even take into account your browsing history (though, only if you want it to). Credit: Khamosh Pathak But Gemini's downside is that it's a bit too wordy, and its default research plan is often too broad in scope. It might be best to edit a research plan to make it more specific. I saw this in my test about finding a a number for my car part, where it spent multiple paragraphs talking about spare wheel covers instead of directly pointing out the part number I asked for (something that both ChatGPT and Perplexity do better). The upside is that Gemini integrates Deep Research directly into its Audio Overviews feature, though, so you can easily generate a short podcast episode based on your report. Perplexity: Fast and made for web searchPerplexity's Deep Research tool is fast. It's the fastest at coming back with a Deep Research report, sometimes giving me answers in just two minutes or so. It does quite well with shopping links, and shopping research. And it's a one-click affair. Perplexity doesn't ask any follow up questions, nor does it ask you to approve its research plan like Gemini does. It just goes and does its thing. Credit: Khamosh Pathak Currently, Perplexity is adept at integrating web searches into its research, perhaps even better than Gemini is. But its speed comes at a cost. In my testing, I found Perplexity's Deep Research reports to be lacking in detail, even though there were a lot of sources attached to the report. Credit: Khamosh Pathak Which Deep Research tool is right for you?All three free Deep Research tools have their uses, but some are better suited to certain tasks than others. Based on my research and testing, this is what I've found: ChatGPT's Deep Research documents are the most robust while staying concise, although they suffer a bit when it comes to finding specific links online. Gemini's Deep Research reports are the most detail-oriented, although they tend to be too verbose, and sometimes unnecessarily long. Perplexity's Deep Research tool is the fastest, giving me results in mere minutes. While the research it generates is not often factually wrong, it is lacking in detail or depth when compared to ChatGPT or Gemini. View the full article

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Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal. View the full article

Vacation rental platform Airbnb on Thursday forecast second-quarter revenue largely below Wall Street estimates and signaled softening demand in the U.S. as an erratic trade policy hammers consumer sentiment and sparks worries over growth. Shares of the company fell more than 6% after the bell, set to add to the year-to-date decline of about 7%. The company expects second-quarter revenue between $2.99 billion and $3.05 billion, the midpoint of which is below analysts’ estimates of $3.04 billion, according to data compiled by LSEG. Over the last two months, Delta Airlines warned travel demand has “largely stalled”, while hotel operator Hilton indicated travelers were in a “wait-and see” mode, as President Donald The President’s on-again off-again tariffs take a toll. Airbnb Chief Financial Officer Ellie Mertz said on an earnings call that guests were booking trips closer to the check-in date, indicating that the booking window was growing shorter. Booking window refers to the number of days between the reservation date and actual arrival and a shorter booking window points towards increased consumer uncertainty and caution in travel spending. Nights and experiences booked during the first quarter rose 8% to 143.1 million on a global basis. Excluding North America, bookings were up 11% from a year earlier. The U.S. comprises a vast majority of the San Francisco-based company’s North America business, which contributes about 30% to nights booked on its platform. Airbnb said it expects average daily rate, or the rental revenue earned for an occupied room per day, to remain flat in the second quarter and core profit margin to be slightly down from a year earlier. It also expects moderation in the year-over-year growth rate of the nights booked in the current quarter from the first. Total revenue for the first quarter rose 6% to $2.27 billion, compared to analysts’ estimates of $2.26 billion. However, net income slumped 41.7% to $154 million due to higher headcount, write-downs of certain historical investments in privately held companies and lower interest income. —Aishwarya Jain, Reuters View the full article

Industry payrolls wavered in a tepid buying season in which total employment has been better than expected given government cuts. View the full article

Home ownership is receding further out of reach for most Americans as elevated mortgage rates and rising prices stretch the limits of what buyers can afford. A homebuyer now needs to earn at least $114,000 a year to afford a $431,250 home—the national median listing price in April, according to data released Thursday by Realtor.com The analysis assumes that a homebuyer will make a 20% down payment, finance the rest of the purchase with a 30-year fixed-rate mortgage, and that the buyer’s housing costs won’t exceed 30% of their gross monthly income—an often-used barometer of housing affordability. Based off the latest U.S. median home listing price, homebuyers need to earn $47,000 more a year to afford a home than they would have just six years ago. Back then, the median U.S. home listing price was $314,950, and the average rate on a 30-year mortgage hovered around 4.1%. This week, the rate averaged 6.76%. The annual income required to afford a median-priced U.S. home first crossed into the six figures in May 2022 and hasn’t dropped below that level since. Median household income was about $80,600 annually in 2023, according to the U.S. Census bureau. In several metro areas, including San Francisco, Los Angeles, New York, and Boston, the annual income needed to afford a median-priced home tops $200,000. In San Jose, it’s more than $370,000. Rock-bottom mortgage rates turbocharged the housing market during the pandemic, fueling bidding wars for homes that pushed up sale prices sometimes hundreds of thousands of dollars above a seller initial asking price. U.S. home prices soared more than 50% between 2019 and 2024. The U.S. housing market has been in a sales slump since 2022, when mortgage rates began to climb from their pandemic-era lows. Sales of previously occupied U.S. homes fell last year to their lowest level in nearly 30 years. In March, they posted their largest monthly drop since November 2022. It’s not all bad news for prospective homebuyers. Home prices are rising much more slowly than during the pandemic housing market frenzy. The national median sales price of a previously occupied U.S. home rose 2.7% in March from a year earlier to $403,700, an all-time high for March, but the smallest annual increase since August. In April, the median price of a home listed for sale rose only 0.3% from a year earlier, according to Realtor.com. Buyers who can afford current mortgage rates have a wider selection of properties now than a year ago. Active listings—a tally that encompasses all homes on the market except those pending a finalized sale—surged 30.6% last month from a year earlier, according to Realtor.com. Home listings jumped between 67.6% and 70.1% in San Diego, San Jose and Washington D.C. As properties take longer to sell, more sellers are reducing their asking price. Some 18% of listings had their price reduced last month, according to Realtor.com. “Sellers are becoming more flexible on pricing, underscored by the price reductions we’re seeing, and while higher mortgage rates are certainly weighing on demand, the silver lining is that the market is starting to rebalance,” said Danielle Hale, chief economist at Realtor.com. “This could create opportunities for buyers who are prepared.” —Alex Veiga, AP Business Writer View the full article

Strategic thinking, curiosity, and innovation can turn traditional marketing roles into firm leadership opportunities. Gear Up for Growth With Jean Caragher Go PRO for members-only access to more Jean Marie Caragher. View the full article

Strategic thinking, curiosity, and innovation can turn traditional marketing roles into firm leadership opportunities. Gear Up for Growth With Jean Caragher Go PRO for members-only access to more Jean Marie Caragher. View the full article

AI is coming for your organic search traffic. More people are turning to ChatGPT for quick answers, and AI Overviews are rapidly improving at delivering the kind of fast, surface-level information your website used to provide. But as long as people are searching, there will be demand for content created by those with real-world experience. The SEOs who will continue to capture traffic are the ones focused on producing unmistakably human content – the kind AI simply can’t replicate. Right now, the industry is fixated on what AI can do, while largely ignoring what it can’t. Your edge over generative AI is clear: real-world experience that adds depth, nuance, and trust. There’s still a need for the kind of content marketers excel at producing – but to drive results, we need to shift how we think about content strategy. That’s what this article is about. I’ll share how to: Identify which content to leave to AI – and which topics still drive meaningful, qualified traffic. Create unmistakably human content that resonates with real readers and moves them to act. Measure whether your content is delivering the impact you’re aiming for. Authenticity must be top of mind in the age of AI AI-generated answers dominate the top of search results, often answering basic informational searches satisfactorily. There are, however, topics where searchers want to hear from human beings with real, firsthand experience with a subject – not an AI-generated response. In these cases, users scroll past these AI-generated snippets and toward organic search results – often only to find content that is often indistinguishable from the AI-generated content at the top of the results. It’s a bit of a slap in the face: your reader scrolled past an AI answer, clicked on your website, and got another AI answer. This is understandable. SEOs are trying to figure out how to best use AI. However, the result has been that we’re often not delivering the only thing that ChatGPT and the AI Overviews are not able to provide: a unique perspective derived from real-world, firsthand experience with a topic. This needs to stop. If someone turns to Google instead of ChatGPT – and scrolls past the AI Overview – they’re probably looking for a human perspective (not your lightly edited AI output). We need to do all we can to make it clear to visitors that they are getting exactly that when they read our content: real perspectives from real people. How to identify topics where an individual’s insight is essential How do you identify topics where searchers are inclined to bypass ChatGPT and AI Overviews to hear from an actual human being? The ‘A’ in ‘BARS’ When doing keyword/topic research for blog content, we have a framework we use to qualify topics we refer to as “BARS.” Is the topic: On the buyer’s journey? Potentially answerable by AI? Ranking for keywords we can rank for? Able to drive enough search volume to be worth our time? The “BRS” parts of this framework are classic SEO-driven content marketing skills, but the “A” is new. Emotional, experiential, expert insights are key We’ve determined that the types of topics where people want to hear from real people typically want insights that are: Emotional: “What did it feel like when __________ ?” Experiential: “What was your experience with __________?” Expert insights: “Would someone prefer to hear what individual experts think vs. the consensus on a topic?” Examples include: Personal health journeys (emotional), such as mental health, chronic illness, weight loss, and recovery stories. Product reviews (experiential), especially for beauty, fitness, and tech products where personal use matters. Parenting advice (emotional): Real stories and experiences from parents who lived through what you’re dealing with. Career growth and job advice (expert): Examples from people who have achieved the growth a person wishes to achieve. Travel experiences (experiential): Nuanced tips and firsthand impressions make destinations feel real. Lifestyle and self-improvement (emotional, experiential, and expert): Covers productivity or personal development. When done well, this is the first “E” in E-E-A-T – experience. Blog topics need to be qualified by determining how well the content producer can deliver emotional, experiential, or expert insights. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4 tips for making content that is unmistakably human 1. Include video in your blogs Adding video to your articles – or using a video-first SEO strategy – is one way to help your content connect with visitors in a way that is unmistakably human. While there are tools that create convincing avatars for video, they all lack the most important aspect of connecting with your audience: Personality. Personal experience. Viewpoints. When searchers scroll past the AI Overview and land on your article, finding a video that clearly features a real, engaging human ready to share their experience and perspective on a topic, they are primed to hear what you have to say. At this point, it’s just a matter of being engaging and delivering value. Including video also has the added benefit of driving organic search traffic to your social media, where your social media can nurture it down the funnel. 2. Focus your content on topics that demand a unique perspective AI excels at summarizing existing consensus on a topic. When they scroll past the AI Overview, they often want to hear your perspective, not the consensus. Let’s look at an example: I had to make a choice about a lens for my cataract surgery last summer (odd, I know, I was only 45). I assure you, I was only interested in hearing from individual ophthalmologists who had implanted these in hundreds of patients, not the AI Overview – these are my eyes we’re talking about. In this case, some ophthalmologists feel that these lenses are only appropriate for people with perfectly healthy eyes. Others feel that the only reason to forego them is the additional cost. This is the kind of unique perspective I was looking for. 3. Focus your content on topics where the user may not trust AI There are many searches where the user is less likely to trust the AI Overview. Let’s look at an example: In this case, the AI Overview fails to deliver a consensus on the topic (there is no blanket “yes or no” consensus around this topic). A person wishing to explore HRT to address the symptoms surrounding menopause is likely to want to hear from breast cancer research organizations and doctors for a topic like this that still lacks consensus: I would argue that both topics meet the “A” in “BARS.” 4. Put your writers front and center in your blog layout This topic has been discussed as an E-E-A-T signal for a long time, but I don’t think Google’s systems are why we need to do it. Actual human beings want to know who is providing them with information, which is why we should prominently feature our authors in our blogs. Using the results for “parenting a child with ADHD” as an example, there’s one reason I have to scroll past the AI Overview. I want to hear from a professional (or perhaps several) who has formed a unique perspective from their years of experience. How likely are readers to feel that they are getting this if they land on a page that doesn’t even mention who wrote it? Want to make your content unmistakably human? Show us who wrote it and share their credentials: If users are clicking on the blue links because they want to hear from an expert, tell them who that expert is and what makes them an expert. Even better, embed video: Video gives people a chance to see and hear from the real subject matter behind your brand, whether that’s a clinician, founder, or patient. It builds trust faster than text alone and adds depth to your message. Measure success beyond clicks Too many SEOs focus on nothing beyond rankings and organic search traffic. What is the point of getting traffic if the reader leaves after 15 seconds? What is the point of organic search traffic if a typical reader spends two minutes reading your content and leaves without knowing who you are or what makes your organization unique? Develop KPIs that go beyond clicks and rankings; determine whether people are satisfied with your content. Here are a few suggestions: Are you shooting accompanying videos for all your blogs? Shoot for audience retention above 60% at 30 secs and a total view through above 40%. Establish a baseline for your average time on page for your blogs per 100 words – then identify your outliers to learn what works and what doesn’t. Start paying attention to scroll depth on your articles. Identify outliers and learn from them. Figuring out how to measure engagement with your content will enable you to learn what works as far as driving toward your business goals. Unmistakably human content will be key to making SEO drive business outcomes in the age of AI We have a burning platform. More people will turn to generative AI tools to get certain types of information and if we do not learn how to avoid spending resources on that type of content, we will not drive business outcomes for our organizations. Unless we are able to provide value that generative AI is unable to deliver, we will see our jobs, budgets, and engagements ended. Beyond that, we need to have a compelling narrative surrounding our role in a business world where there is a growing perception that AI should be able to do everything we do. The ability to show stakeholders that people still want to hear from other people – and that we know how to identify and deliver that content – is what will keep SEO-driven content marketing funded. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode is now out in the wild, drops waitlist...View the full article

European Union privacy watchdogs fined TikTok 530 million euros ($600 million) on Friday after a four-year investigation found that the video-sharing app’s data transfers to China breached strict data privacy rules in the EU. Ireland’s Data Protection Commission also sanctioned TikTok for not being transparent with users about where their personal data was being sent and it ordered the company to comply with the rules within six months. The Irish national watchdog serves as TikTok’s lead data privacy regulator in the 27-nation EU because the company’s European headquarters is based in Dublin. “TikTok failed to verify, guarantee and demonstrate that the personal data of (European) users, remotely accessed by staff in China, was afforded a level of protection essentially equivalent to that guaranteed within the EU,” Deputy Commissioner Graham Doyle said in a statement. TikTok said it disagreed with the decision and plans to appeal. The company said in a blog post that the decision focuses on a “select period” ending in May 2023, before it embarked on a data localization project called Project Clover that involved building three data centers in Europe. “The facts are that Project Clover has some of the most stringent data protections anywhere in the industry, including unprecedented independent oversight by NCC Group, a leading European cybersecurity firm,” said Christine Grahn, TikTok’s European head of public policy and government relations. “The decision fails to fully consider these considerable data security measures.” TikTok, whose parent company ByteDance is based in China, has been under scrutiny in Europe over how it handles personal information of its users amid concerns from Western officials that it poses a security risk over user data sent to China. In 2023, the Irish watchdog also fined the company hundreds of millions of euros in a separate child privacy investigation. The Irish watchdog said its investigation found that TikTok failed to address “potential access by Chinese authorities” to European users’ personal data under Chinese laws on anti-terrorism, counter-espionage, cybersecurity and national intelligence that were identified as “materially diverging” from EU standards. Grahn said TikTok has “has never received a request for European user data from the Chinese authorities, and has never provided European user data to them.” Under the EU rules, known as the General Data Protection Regulation, European user data can only be transferred outside of the bloc if there are safeguards in place to ensure the same level of protection. Grahn said TikTok strongly disagreed with the Irish regulator’s argument that it didn’t carry out “necessary assessments” for data transfers, saying it sought advice from law firms and experts. She said TikTok was being “singled out” even though it uses the “same legal mechanisms” that thousands of other companies in Europe does and its approach is “in line” with EU rules. The investigation, which opened in September 2021, also found that TikTok’s privacy policy at the time did not name third countries, including China, where user data was transferred. The watchdog said the policy, which has since been updated, failed to explain that data processing involved “remote access to personal data stored in Singapore and the United States by personnel based in China.” TikTok faces further scrutiny from the Irish regulator, which said that the company had provided inaccurate information to throughout the inquiry by saying that it didn’t store European user data on Chinese servers. It wasn’t until April that it informed the regulator that it discovered in February that some data had in fact been stored on Chinese servers. Doyle said that the watchdog is taking the recent developments “very seriously” and “considering what further regulatory action may be warranted.” —Kelvin Chan, AP Business Writer View the full article

Key Takeaways Understand the Cake Business: Gain knowledge about culinary and entrepreneurial aspects by researching market viability and customer preferences to establish a strong foundation for your cake business. Identify Your Niche: Define your specialty, whether it be custom wedding cakes, birthday cakes, or unique offerings like cupcakes, to differentiate your brand and cater to specific target audiences. Develop a Solid Business Plan: Create a detailed business plan outlining your objectives, target audience, sales strategies, and financial projections to guide your cake business’s growth. Comply with Legal Requirements: Familiarize yourself with the necessary licenses and permits, and choose a suitable legal structure to protect your venture and ensure compliance with local food production regulations. Master Baking Skills and Quality Ingredients: Hone your baking and decoration techniques while sourcing fresh, high-quality ingredients to enhance the flavor and presentation of your cakes. Implement Effective Marketing Strategies: Build a strong online presence and engage with your community to enhance visibility and attract customers through social media, networking, and a professional website. Starting a cake business can be a deliciously rewarding venture. If you’ve got a passion for baking and a flair for creativity, turning that hobby into a profitable enterprise might be your next big step. Imagine transforming your kitchen into a thriving bakery where your sweet creations bring joy to customers and celebrations alike. But where do you begin? From perfecting your recipes to understanding the business side of things, launching a cake business involves several key steps. With the right guidance and a sprinkle of determination, you can turn your love for baking into a successful career. Let’s dive into the essentials of starting your cake business and making your dreams come true. Understanding the Cake Business Starting a cake business involves understanding both the culinary and entrepreneurial aspects. Gain insights into market viability and establish a solid foundation for your venture. Market Research and Trends Conducting market research is essential for your cake business. Analyze current trends in flavors, decoration styles, and customer preferences. Look into local competitors to determine their offerings and pricing strategies. Use surveys and online research to identify gaps in the market. Successful cake businesses often capitalize on seasonal trends and dietary preferences such as gluten-free or vegan options. Stay informed about emerging market trends to adapt your business model accordingly. Identifying Your Niche Identifying your niche sets your cake business apart. Decide whether to focus on custom cakes for weddings, birthday cakes, or specialty products like cupcakes and cake pops. Consider your target audience and what unique offerings you can provide. Tailoring your products to specific themes or dietary needs can enhance customer acquisition. For instance, if you enjoy creating elaborate wedding cakes, make that your focus. Defining your niche not only helps in product development but also strengthens your branding efforts. Setting Up Your Business Starting a cake business requires careful planning and strategic decisions. Focus on solid foundations to boost your chance of success. Business Plan Development Developing a business plan is essential for defining your objectives. Outline your business model, including target audience and sales strategies. Conduct market research to understand customer preferences and competition. Establish measurable business goals to guide your growth strategy, like increasing customer acquisition and revenue within specific timeframes. Your plan should include financial projections concerning expenses, profit margins, and funding options. This document can also serve as a pitch for potential investors, like angel investors or venture capitalists, if you seek additional resources. Legal Requirements and Licensing Understanding the legal requirements of starting a cake business is crucial. Choose a legal structure that fits your needs, whether it’s a sole proprietorship, LLC, or corporation. Each structure has different implications for taxes, liability, and administrative responsibilities. Obtain necessary licenses and permits, which may include health permits and business registration. Consult legal advice for intellectual property protections, such as trademarks for your brand. Ensure compliance with local regulations around food production and sales. Proper licensing safeguards your venture and builds trust with customers, enhancing your branding efforts. Baking Your Cakes Baking your cakes forms the foundation of your cake business. Focus on honing your skills and selecting the right products to offer. Essential Skills and Techniques Mastering essential baking skills sets you apart as an entrepreneur in the cake industry. Invest time in learning various baking techniques. You can attend specialized baking classes or workshops to refine your craft. Seek mentorship from experienced bakers who can provide valuable insights and guidance. Practice consistently to perfect your recipes and achieve the desired texture and flavor. Understanding cake decoration techniques is also vital; these enhance your product appeal and contribute to your branding efforts. Use precise measurements with tools like kitchen scales to ensure consistent results, crucial for maintaining quality. Sourcing Quality Ingredients Sourcing quality ingredients directly impacts the flavor and presentation of your cakes. Establish relationships with reputable suppliers who provide fresh, high-quality products. Prioritize local ingredients when possible to promote sustainability and support your community, which can strengthen your marketing story. Research potential suppliers and compare prices to identify the best-fit for your budget and business model. Being selective about your ingredients improves product quality, encourages customer acquisition, and helps build a loyal customer base. Consider obtaining certifications for organic or specialty ingredients, as these can enhance your brand’s credibility and attract specific target audiences. Marketing Your Cake Business Effective marketing strategies significantly enhance your cake business’s visibility and customer base. Focus on establishing your brand by utilizing various marketing channels tailored to your target audience. Building an Online Presence Create a professional website that serves as a digital storefront. Your website should include essential features like an e-commerce component to facilitate online orders, a gallery showcasing your cake designs, and an easy-to-navigate layout. Utilize SEO techniques to improve your website’s search engine ranking, enabling potential customers to find you more easily. Engage on social media platforms to share photos of your creations, connect with customers, and promote special offers. Platforms such as Instagram and Facebook can effectively showcase your cakes, while email marketing helps maintain communication with your audience and drive repeat sales. Networking and Community Engagement Build relationships with local businesses and industry professionals. Collaborating with event planners, caterers, and local cafes can expand your reach and create new sales opportunities. Attend community events to showcase your cakes and connect with potential customers. Joining business networking groups or local entrepreneur meetups can provide valuable mentorship and support. Leverage these connections to gain insights into market trends and effective marketing strategies while fostering partnerships that enhance customer acquisition and brand recognition in your community. Managing Your Finances Managing your finances effectively is crucial for running a successful cake business. Proper financial management involves budgeting, tracking expenses, and understanding revenue streams. This foundation helps in making informed decisions and achieving business goals. Budgeting and Pricing Strategies Creating a budget offers a clear financial roadmap for your cake business. Cover regular expenses such as rent, utilities, ingredients, wages, marketing, and maintenance. This budget helps determine the revenue required to sustain operations and reach profit margins. Set competitive prices based on costs, market research, and target audience willingness to pay. Use a pricing strategy that reflects product quality and uniqueness. For example, premium pricing can attract customers seeking high-end cakes, while competitive pricing may appeal to budget-conscious consumers. Tracking Expenses and Revenue Tracking expenses and revenue is essential for cash flow management. Utilize accounting software or simple spreadsheets to log all transactions. Regularly reviewing this data helps identify trends and areas for improvement. Calculate your profit margin by deducting total expenses from total revenue. This allows you to see where adjustments can enhance profitability. Understanding your sales funnel also aids in refining your marketing strategies and increasing customer acquisition. Establishing a clear system for tracking finances sets a solid groundwork for future growth, ensuring your cake business remains sustainable and profitable. Conclusion Starting a cake business can be a fulfilling journey that allows you to share your passion for baking with the world. By mastering your craft and understanding the business side, you’re setting the stage for success. Remember to keep your offerings unique and tailored to your target market. Focus on building a strong online presence and engaging with your community to attract loyal customers. With careful planning and effective financial management, you can turn your baking dreams into a thriving enterprise. Embrace the challenges and celebrate the victories as you create delicious memories for your customers. Your cake business awaits, so get started today! Frequently Asked Questions What are the benefits of starting a cake business? Starting a cake business allows you to turn your passion for baking into a profitable career. It provides the opportunity to express creativity, connect with customers, and enjoy the satisfaction of making events special. Additionally, it can offer flexibility in your work schedule, allowing you to balance personal and professional commitments. How do I know if my cake business will be successful? Success in a cake business largely depends on understanding your market. Conduct thorough research to identify trends, customer preferences, and competition. Tailoring your offerings to a specific niche and continually improving your recipes can better your chances of success. What skills do I need to start a cake business? Essential skills for a cake business include mastering baking techniques, recipe development, and decorating methods. Additionally, understanding basic marketing, financial management, and customer service skills is crucial for running the business effectively. Is there a specific niche I should focus on? Identifying a niche can help differentiate your cake business from competitors. Consider specializing in custom cakes for events, dietary-specific options (such as gluten-free), or unique flavor profiles. Tailoring your offerings to meet specific customer needs can attract a loyal clientele. What legal requirements do I need to consider? Starting a cake business requires compliance with local health regulations and obtaining the necessary licenses and permits. Check with your local government for specific requirements, as this ensures legal operation and builds customer trust. How can I effectively market my cake business? Effective marketing strategies include building a professional online presence with a website and engaging on social media platforms. Showcase your cake designs, utilize SEO for better visibility, and maintain customer communication through email marketing to enhance your reach. What are the financial basics for managing a cake business? Managing finances involves budgeting, tracking expenses, and understanding your revenue streams. Create a budget to cover regular expenses, determine pricing strategies based on market research, and establish a tracking system to maintain healthy cash flow and ensure profitability. How can I improve the quality of my cakes? Improving cake quality starts with mastering essential baking techniques and investing in quality ingredients. Build relationships with reliable suppliers and prioritize local or organic products to enhance flavor. Consistent practice and seeking mentorship can also elevate your baking skills. Image Via Envato This article, "How to Start a Cake Business and Turn Your Baking Passion into Profit" was first published on Small Business Trends View the full article

Key Takeaways Understand the Cake Business: Gain knowledge about culinary and entrepreneurial aspects by researching market viability and customer preferences to establish a strong foundation for your cake business. Identify Your Niche: Define your specialty, whether it be custom wedding cakes, birthday cakes, or unique offerings like cupcakes, to differentiate your brand and cater to specific target audiences. Develop a Solid Business Plan: Create a detailed business plan outlining your objectives, target audience, sales strategies, and financial projections to guide your cake business’s growth. Comply with Legal Requirements: Familiarize yourself with the necessary licenses and permits, and choose a suitable legal structure to protect your venture and ensure compliance with local food production regulations. Master Baking Skills and Quality Ingredients: Hone your baking and decoration techniques while sourcing fresh, high-quality ingredients to enhance the flavor and presentation of your cakes. Implement Effective Marketing Strategies: Build a strong online presence and engage with your community to enhance visibility and attract customers through social media, networking, and a professional website. Starting a cake business can be a deliciously rewarding venture. If you’ve got a passion for baking and a flair for creativity, turning that hobby into a profitable enterprise might be your next big step. Imagine transforming your kitchen into a thriving bakery where your sweet creations bring joy to customers and celebrations alike. But where do you begin? From perfecting your recipes to understanding the business side of things, launching a cake business involves several key steps. With the right guidance and a sprinkle of determination, you can turn your love for baking into a successful career. Let’s dive into the essentials of starting your cake business and making your dreams come true. Understanding the Cake Business Starting a cake business involves understanding both the culinary and entrepreneurial aspects. Gain insights into market viability and establish a solid foundation for your venture. Market Research and Trends Conducting market research is essential for your cake business. Analyze current trends in flavors, decoration styles, and customer preferences. Look into local competitors to determine their offerings and pricing strategies. Use surveys and online research to identify gaps in the market. Successful cake businesses often capitalize on seasonal trends and dietary preferences such as gluten-free or vegan options. Stay informed about emerging market trends to adapt your business model accordingly. Identifying Your Niche Identifying your niche sets your cake business apart. Decide whether to focus on custom cakes for weddings, birthday cakes, or specialty products like cupcakes and cake pops. Consider your target audience and what unique offerings you can provide. Tailoring your products to specific themes or dietary needs can enhance customer acquisition. For instance, if you enjoy creating elaborate wedding cakes, make that your focus. Defining your niche not only helps in product development but also strengthens your branding efforts. Setting Up Your Business Starting a cake business requires careful planning and strategic decisions. Focus on solid foundations to boost your chance of success. Business Plan Development Developing a business plan is essential for defining your objectives. Outline your business model, including target audience and sales strategies. Conduct market research to understand customer preferences and competition. Establish measurable business goals to guide your growth strategy, like increasing customer acquisition and revenue within specific timeframes. Your plan should include financial projections concerning expenses, profit margins, and funding options. This document can also serve as a pitch for potential investors, like angel investors or venture capitalists, if you seek additional resources. Legal Requirements and Licensing Understanding the legal requirements of starting a cake business is crucial. Choose a legal structure that fits your needs, whether it’s a sole proprietorship, LLC, or corporation. Each structure has different implications for taxes, liability, and administrative responsibilities. Obtain necessary licenses and permits, which may include health permits and business registration. Consult legal advice for intellectual property protections, such as trademarks for your brand. Ensure compliance with local regulations around food production and sales. Proper licensing safeguards your venture and builds trust with customers, enhancing your branding efforts. Baking Your Cakes Baking your cakes forms the foundation of your cake business. Focus on honing your skills and selecting the right products to offer. Essential Skills and Techniques Mastering essential baking skills sets you apart as an entrepreneur in the cake industry. Invest time in learning various baking techniques. You can attend specialized baking classes or workshops to refine your craft. Seek mentorship from experienced bakers who can provide valuable insights and guidance. Practice consistently to perfect your recipes and achieve the desired texture and flavor. Understanding cake decoration techniques is also vital; these enhance your product appeal and contribute to your branding efforts. Use precise measurements with tools like kitchen scales to ensure consistent results, crucial for maintaining quality. Sourcing Quality Ingredients Sourcing quality ingredients directly impacts the flavor and presentation of your cakes. Establish relationships with reputable suppliers who provide fresh, high-quality products. Prioritize local ingredients when possible to promote sustainability and support your community, which can strengthen your marketing story. Research potential suppliers and compare prices to identify the best-fit for your budget and business model. Being selective about your ingredients improves product quality, encourages customer acquisition, and helps build a loyal customer base. Consider obtaining certifications for organic or specialty ingredients, as these can enhance your brand’s credibility and attract specific target audiences. Marketing Your Cake Business Effective marketing strategies significantly enhance your cake business’s visibility and customer base. Focus on establishing your brand by utilizing various marketing channels tailored to your target audience. Building an Online Presence Create a professional website that serves as a digital storefront. Your website should include essential features like an e-commerce component to facilitate online orders, a gallery showcasing your cake designs, and an easy-to-navigate layout. Utilize SEO techniques to improve your website’s search engine ranking, enabling potential customers to find you more easily. Engage on social media platforms to share photos of your creations, connect with customers, and promote special offers. Platforms such as Instagram and Facebook can effectively showcase your cakes, while email marketing helps maintain communication with your audience and drive repeat sales. Networking and Community Engagement Build relationships with local businesses and industry professionals. Collaborating with event planners, caterers, and local cafes can expand your reach and create new sales opportunities. Attend community events to showcase your cakes and connect with potential customers. Joining business networking groups or local entrepreneur meetups can provide valuable mentorship and support. Leverage these connections to gain insights into market trends and effective marketing strategies while fostering partnerships that enhance customer acquisition and brand recognition in your community. Managing Your Finances Managing your finances effectively is crucial for running a successful cake business. Proper financial management involves budgeting, tracking expenses, and understanding revenue streams. This foundation helps in making informed decisions and achieving business goals. Budgeting and Pricing Strategies Creating a budget offers a clear financial roadmap for your cake business. Cover regular expenses such as rent, utilities, ingredients, wages, marketing, and maintenance. This budget helps determine the revenue required to sustain operations and reach profit margins. Set competitive prices based on costs, market research, and target audience willingness to pay. Use a pricing strategy that reflects product quality and uniqueness. For example, premium pricing can attract customers seeking high-end cakes, while competitive pricing may appeal to budget-conscious consumers. Tracking Expenses and Revenue Tracking expenses and revenue is essential for cash flow management. Utilize accounting software or simple spreadsheets to log all transactions. Regularly reviewing this data helps identify trends and areas for improvement. Calculate your profit margin by deducting total expenses from total revenue. This allows you to see where adjustments can enhance profitability. Understanding your sales funnel also aids in refining your marketing strategies and increasing customer acquisition. Establishing a clear system for tracking finances sets a solid groundwork for future growth, ensuring your cake business remains sustainable and profitable. Conclusion Starting a cake business can be a fulfilling journey that allows you to share your passion for baking with the world. By mastering your craft and understanding the business side, you’re setting the stage for success. Remember to keep your offerings unique and tailored to your target market. Focus on building a strong online presence and engaging with your community to attract loyal customers. With careful planning and effective financial management, you can turn your baking dreams into a thriving enterprise. Embrace the challenges and celebrate the victories as you create delicious memories for your customers. Your cake business awaits, so get started today! Frequently Asked Questions What are the benefits of starting a cake business? Starting a cake business allows you to turn your passion for baking into a profitable career. It provides the opportunity to express creativity, connect with customers, and enjoy the satisfaction of making events special. Additionally, it can offer flexibility in your work schedule, allowing you to balance personal and professional commitments. How do I know if my cake business will be successful? Success in a cake business largely depends on understanding your market. Conduct thorough research to identify trends, customer preferences, and competition. Tailoring your offerings to a specific niche and continually improving your recipes can better your chances of success. What skills do I need to start a cake business? Essential skills for a cake business include mastering baking techniques, recipe development, and decorating methods. Additionally, understanding basic marketing, financial management, and customer service skills is crucial for running the business effectively. Is there a specific niche I should focus on? Identifying a niche can help differentiate your cake business from competitors. Consider specializing in custom cakes for events, dietary-specific options (such as gluten-free), or unique flavor profiles. Tailoring your offerings to meet specific customer needs can attract a loyal clientele. What legal requirements do I need to consider? Starting a cake business requires compliance with local health regulations and obtaining the necessary licenses and permits. Check with your local government for specific requirements, as this ensures legal operation and builds customer trust. How can I effectively market my cake business? Effective marketing strategies include building a professional online presence with a website and engaging on social media platforms. Showcase your cake designs, utilize SEO for better visibility, and maintain customer communication through email marketing to enhance your reach. What are the financial basics for managing a cake business? Managing finances involves budgeting, tracking expenses, and understanding your revenue streams. Create a budget to cover regular expenses, determine pricing strategies based on market research, and establish a tracking system to maintain healthy cash flow and ensure profitability. How can I improve the quality of my cakes? Improving cake quality starts with mastering essential baking techniques and investing in quality ingredients. Build relationships with reliable suppliers and prioritize local or organic products to enhance flavor. Consistent practice and seeking mentorship can also elevate your baking skills. Image Via Envato This article, "How to Start a Cake Business and Turn Your Baking Passion into Profit" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If your TV is stuck in the past and you’ve been itching to modernize your setup without going all in on a new screen, the Amazon Fire TV Stick 4K (2nd Gen) is currently $29.99, down from $49.99. It's compact—roughly the size of a flash drive—and comes with a short HDMI extender in case your TV’s ports are not easily accessible. Setup’s a breeze, though it still uses micro USB for power, which feels a little dated in 2025. But once it’s tucked behind your screen and plugged into the wall (which it should be—TV USB ports are often too weak), you can pretty much forget about it. Amazon Fire TV Stick 4K (2nd Gen, 2023) $29.99 at Amazon /images/amazon-prime.svg $49.99 Save $20.00 Get Deal Get Deal $29.99 at Amazon /images/amazon-prime.svg $49.99 Save $20.00 Performance is where this model earns its stripes (like PCMag's "Best Media Hub of the Year 2023"). The 1.7GHz processor and 2GB of RAM keep things moving smoothly, even when juggling heavy apps like Netflix and Prime Video. There’s Wi-Fi 6 support, too, which will benefit crowded households where every device is fighting for bandwidth. Granted, you need a Wi-Fi 6 router to actually see the benefits, but if your setup supports it, this stick delivers. Xbox Game Pass streaming also works here, which is impressive for something that looks like a chunky USB stick, and it supports Bluetooth headphones and gamepads, so you can sneak in some late-night gaming without waking the house. As for the interface, it’s unmistakably Amazon-first. Prime Video content is front and center, but nearly every major streaming app—Netflix, Disney+, Hulu, YouTube, Apple TV, Tubi, and more—is here and runs well. Dolby Vision and Dolby Atmos support mean this can actually handle high-end streaming setups if you’ve got the hardware, notes this PCMag review. Voice search via the Alexa button feels smarter this time, even letting you search by quotes or scene types, like “action movies with car chases,” which is genuinely useful when your brain blanks on titles. It's still missing AirPlay or Google Cast, which is a letdown if you're big into mirroring. But if you mostly want a fast, 4K-capable streamer with a solid remote and access to every service under the sun, this Fire TV Stick 4K is hard to argue against. View the full article

Comments by US president signal further escalation in his attacks on American universitiesView the full article

Apple shares fell nearly 3% in premarket trade on Friday after the iPhone maker trimmed its share buyback program and CEO Tim Cook warned of additional tariff-related costs of about $900 million this quarter amid a raging Sino-U.S. trade war. The Cupertino, California-based company that makes over 90% of its products in China said it plans to shift production of iPhones to India to minimize the impact of President Donald The President’s trade war. “It looks like Apple is progressing faster than expected with its move to shift production of US phones into the region (India),” said Matt Britzman, senior equity analyst at Hargreaves Lansdown. Analysts at Wedbush echoed this view, referring to India as Apple’s “life raft supply chain” as the company navigates through tariff turbulence. Cook outlined how Apple has started to build up a stockpile of products so that the majority of its devices sold in the U.S. this quarter will not come from China. “Tim Cook did his best to reassure investors on last night’s earnings call, but many likely came away still wanting more clarity about what lies beyond June,” Matt said, adding that the $900 million hit to profit turned out to be smaller than many had feared. Apple, which has been grappling with increased competition in key market China from rivals like Huawei due to slower rollouts of AI features, was already in troubled waters before the tariffs hit. “The question for investors is what can replace China for Apple? This is not an easy question to answer and could threaten the long-term trajectory of Apple’s growth plan,” said Kathleen Brooks, research director at XTB. Despite electronics being exempted from U.S. President Donald The President’s slew of import tariffs so far, Washington has signaled that some levies could be imposed in the coming weeks. Big Tech peers Alphabet, Microsoft and Meta Platforms beat quarterly estimates aided by artificial intelligence, while Amazon.com’s cloud revenue growth fell short of revenue expectations. These results were in stark contrast to dour forecasts from consumer electronics companies that are more exposed to tightening consumer budgets — chipmakers Qualcomm, Samsung Electronics, and Intel. Apple shares lost about 15% so far this year. That compares with a 2.3% fall in Meta, and a nearly 1% rise in Microsoft. Apple’s 12-month forward price-to-earnings ratio is 27.63, compared with Microsoft’s 28.64 and Meta’s 21.48. (This story has been corrected to add ‘premarket trade’ in paragraph 1) —Kanchana Chakravarty and Lucy Raitano, Reuters View the full article

Latest share sale disclosed after e-commerce giant warns of impact from Donald The President’s global trade warView the full article

Meeting agenda templates are valuable tools that help teams stay organized, focused and productive. We’ve collected some free management templates on our site that relate to meetings. These meeting templates provide a clear structure for planning meetings by outlining topics, time allocations, discussion leaders and desired outcomes. Use this roundup of free meeting agenda templates for Word and Excel to make it easier to plan and execute efficient meetings. They can be used repeatedly to consistently improve collaboration, accountability and overall meeting effectiveness—without the extra time spent creating documents from scratch. 1. Meeting Agenda Template Download this free meeting agenda template for Word, which outlines the structure and key elements of a meeting. It includes sections for the meeting title, date and time, participants, agenda items, time allocations for each item and more. By providing a consistent format, meeting agenda templates help organizers prepare thoroughly and ensure meetings stay focused and productive. /wp-content/uploads/2024/08/Meeting-agenda-template-screenshot.png Meeting templates benefit the organizer and participants by setting clear expectations in advance. It helps prioritize discussion points, manage time efficiently and track follow-ups after the meeting. Whether used for internal team meetings, client discussions or strategic planning sessions, good meeting agenda templates foster better communication and collaboration by keeping everyone aligned on goals and responsibilities. Meetings end with action items. Turn them into actionable plans with project management software. ProjectManager is award-winning project and portfolio management software with robust Gantt charts that can schedule tasks, resources and cost. To ensure the work is done on time, users can link all four types of task dependencies to avoid delays and cost overruns. Filter for the critical path to identify essential tasks and slack, then set a baseline to track progress in real time. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more 2. Meeting Minutes Template Use this free meeting minutes template for Word to record the key points, decisions and action items discussed during a meeting. It includes fields for the meeting date and time, attendees, agenda items, key takeaways and when the next meeting will be scheduled. This meeting agenda template ensures that all critical information is documented consistently and can be easily referenced by anyone involved in the meeting. /wp-content/uploads/2022/08/Screen-Shot-2022-08-08-at-1.45.51-PM.png Using meeting minutes templates streamlines the note-taking process and improves accountability. It provides a record of who said what, what was agreed upon and what needs to happen next. This supports better follow-up and task tracking and helps maintain transparency and alignment within teams or with stakeholders. Whether for internal team syncs or formal board meetings, meeting templates ensure nothing important is missed or forgotten. 3. Meeting Action Items Template This free action items template captures and tracks tasks that arise during meetings, planning sessions or project discussions. Meeting agenda templates like this include fields such as a description of the task, the person responsible, the due date, priority level and status. This standardized format ensures that everyone involved knows exactly what needs to be done, by whom and by when, reducing confusion and helping teams stay organized and accountable. /wp-content/uploads/2021/02/Action-Items-Screenshot.jpg Using team meeting templates improves follow-through and supports effective collaboration by making responsibilities and deadlines visible to all stakeholders. It also serves as a running log of progress and decisions, making it easier to review past work or prepare for upcoming meetings. Whether managing a small team or coordinating across departments, an action items template helps keep momentum going and ensures the assigned work is completed on time. 4. Action Plan Template The free action plan template for Excel outlines the steps needed to complete the action items from a meeting, achieve a goal or complete a project. It includes tasks or actions, assigned team members, deadlines, required resources and costs. By laying out each step clearly, these meeting agenda templates help teams break down complex objectives into manageable tasks, promoting efficiency and accountability throughout the process. /wp-content/uploads/2022/11/action-plan-template-project-plan-2024.png Using an action plan template ensures that everyone involved in a project understands their responsibilities and the timeline for completion. It supports clear communication, helps track progress and allows project managers to identify bottlenecks or areas that need adjustment. These meeting agenda templates are great for launching a new product, organizing an event or improving internal processes, keeping efforts focused and aligned toward the end goal. 5. Decision Matrix Template No roundup of meeting agenda templates would be complete without this free decision matrix template for Excel. They evaluate and compare different options based on predefined criteria, which can be critical during a meeting. It works by allowing users to assign weights to each criterion according to its importance and rate each option against these criteria. The weighted scores are then tallied, providing a clear, objective way to identify the most suitable choice. This method is especially useful for complex decisions that involve multiple variables and stakeholders. /wp-content/uploads/2023/10/decision-matrix-screenshot.png A decision matrix template with meeting agenda templates helps remove bias from the decision-making process by introducing a transparent and repeatable framework. It also promotes collaboration, as teams can discuss and agree on the importance of each criterion and the scores assigned to each option during the meeting. They’re ideal for selecting a vendor, choosing between project strategies or evaluating new software tools. 6. Decision Log Template Download our free decision log template for Excel to record key decisions made throughout a project or during meetings. It includes information such as the decision description, date, responsible parties, rationale and any supporting details. By capturing this information consistently, teams can maintain a reliable record of why and how decisions were made, making it easier to reference later if questions or issues arise. /wp-content/uploads/2025/04/decision-log-template.png A decision log template complements meeting agenda templates as it helps improve transparency, accountability and alignment among team members and stakeholders. It ensures that important decisions are not forgotten or misunderstood and provides continuity for those who may join the project at a later stage. Additionally, a well-maintained decision log supports better project governance by offering an audit trail that can be revisited during reviews or lessons-learned sessions. 7. Decision Tree Template This free decision tree template is a visual tool that maps potential choices and their possible outcomes in a tree-like diagram. Each branch of the tree represents a decision or an event, allowing teams to explore different scenarios, assess risks and weigh the consequences of various paths. By laying out options in a structured format, decision tree templates help clarify complex problems and support more informed, logical decision-making. /wp-content/uploads/2025/03/Decision-Tree-Template-image.png It works with meeting agenda templates because in meetings, the decision tree template enhances collaboration and discussion. It makes the decision-making process more transparent and participatory. They allow teams to visually follow how a decision may unfold, anticipate challenges and agree on the most beneficial course of action. This clarity can reduce misunderstandings, streamline debate and lead to faster, more confident consensus among stakeholders. 8. Meeting To-Do List Template Use a to-do list template for Excel to capture, organize and track tasks that must be completed. It’s formatted with columns for task descriptions, deadlines, priority levels and responsible parties. These meeting agenda templates help ensure that action items are documented and not forgotten. By using a consistent layout, teams can maintain accountability and stay aligned on what needs to be done, by whom and by when. /wp-content/uploads/2018/06/To-Do-List-Screenshot.jpg In meetings, a to-do list template is a practical tool for recording tasks that arise during discussions. It ensures that key follow-ups are documented in real time and provides a reference point for reviewing progress in future meetings. This improves continuity across meetings, helps prevent miscommunication and fosters a results-oriented culture by turning ideas and decisions into actionable next steps. 9. Lessons Learned Template The free lessons learned template for Excel captures insights, experiences and key takeaways from a project or a specific phase of work. It includes sections for what went well, what didn’t go as planned and suggestions for improvement. By organizing this feedback in a standardized way, meeting agenda templates help project teams reflect on their performance, document best practices and identify opportunities to avoid past mistakes in future projects. /wp-content/uploads/2020/05/Lessons-Learned-Screenshot.jpg These meeting agenda templates are especially helpful in post-project reviews or retrospectives. Lessons learned templates guide the discussion and ensure all relevant points are covered. It helps participants focus on constructive feedback and provides a formal record of the team’s reflections. This promotes a culture of continuous improvement and serves as a valuable knowledge-sharing tool for future teams working on similar initiatives. 10. Progress Report Template Download this free progress report template for Word to track and communicate the current status of a project. It includes key sections such as completed tasks, ongoing activities, upcoming milestones, challenges faced and any deviations from the original plan. These meeting templates help ensure that all team members and stakeholders receive consistent updates, which promotes alignment and transparency throughout the project lifecycle. /wp-content/uploads/2021/03/Progress-Report-Screenshot.jpg In a project meeting, a progress report template serves as a structured agenda item that guides discussion and decision-making. It keeps conversations focused on measurable outcomes and helps identify any issues that need immediate attention. By presenting clear, concise updates, meeting agenda templates like this foster accountability and ensure everyone is on the same page about project timelines, deliverables and goals. ProjectManager Manages Meetings and Their Aftermath Meeting agenda templates are helpful, but they’re also limited. These are, after all, static documents. They can’t notify participants or turn action items into actionable plans. They’re not even collaborative, which is essential in a meeting. ProjectManager has powerful Gantt charts, as we’ve shown above, but also multiple project views so everyone can work how they want, including on kanban boards, sheet, calendar or task list views. Recurring tasks can be set up with email and in-app notifications to ensure no one misses a meeting. There are also features to help run better meetings. Get Real-Time Metrics With Tailored Dashboards Projects run on data and so do the best project meetings. Team members don’t want to waste time. They need to know where they are about where they should be according to the plan. Our real-time project and portfolio dashboards are constantly updating with live data and display it on easy-to-read graphs and charts that show time, cost, workload and more. These visual presentations help make complex data easy and quick to digest. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Use Customizable Reports for More Detail When the meeting needs to delve deeper into the data, our customizable reports on status, variance, workload, timesheets and more provide that information. Each of these reports can be filtered to focus on key data points of interest to the meeting. They can also provide a high-level overview of progress and be shared in various formats to keep stakeholders informed. /wp-content/uploads/2023/01/Reports-Light-2554x1372-1.png Related Meeting Content Meeting agenda templates are helpful, but they’re only part of the larger process of having successful meetings. Learn how to run meetings and more by reading the following articles from our ProjectManager blog. How to Run Team Meetings: Tips & Best Practices 10 Project Meetings to Guide Your Project Management Team Meeting Planning Steps: How to Plan a Meeting Project Kickoff Meeting: How to Write a Kickoff Meeting Agenda ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post 10 Free Meeting Agenda Templates for Word and Excel appeared first on ProjectManager. View the full article

While Google still dominates local search, ChatGPT has made notable strides. Its local results, though not yet on par with Google’s, have improved significantly since we ranked it last among AI search tools less than a year ago. The key change? ChatGPT’s integration with Microsoft Bing’s search index last fall. While it now pulls web content from Bing, it applies its own algorithm to organize results. As a result, the best way to make your business visible in ChatGPT is to ensure it’s included in Bing’s index. However, ChatGPT processes local queries differently than Bing does. Here are several key differences I uncovered by running side-by-side queries and digging into how ChatGPT compiles local results. ChatGPT uses, but doesn’t match, Bing Search When I asked ChatGPT to suggest dry cleaners in Red Hook, Brooklyn that are open on Sundays, I got back a map and three listings, not unlike a local pack on Google. The cited sources include city guides like Best of Brooklyn, business websites, and sources like Reddit and Yelp. When I perform the same search on Bing, I get a result that seems similar at first, but has several key differences. For example, the top-ranked result, The Cobble Hill Cleaners and Laundry, is the same in both cases. However, the second result from ChatGPT, Bridgestone Cleaners, is listed at rank position 14 on Bing as Bridgestone Dry Cleaners & Bridal Care. In contrast, the third listing, Brooklyn Cleaner & Tailor, cannot be found in the Bing listings result at all. There is a small overlap between the two results, but it’s clear ChatGPT is not merely repackaging Bing. What’s going on here? Dig deeper: How ChatGPT can help with local SEO ChatGPT doesn’t see Bing’s local profile details ChatGPT: Does not see the local profile data managed by businesses via the Bing Places for Business platform. Can’t access features added to Bing Places listings through partnerships such as reviews from Facebook and Yelp. Does not have access to the map showing the location of listed businesses that is displayed in Bing local results. I confirmed all of this through a series of questions with ChatGPT, where I delved into its process for creating local results (more on that below). ChatGPT does have access to Bing web results ChatGPT performs a Bing search for the relevant local query, gathers 20-30 of the top web results returned by Bing, and organizes those results using its own logic. And some of ChatGPT’s priorities are quite different from those of a search engine. For instance, ChatGPT told me that it follows this process when answering a query about top-rated local businesses in a certain category: Initial pass: ChatGPT scans the first 20-30 results, looking for store websites, review aggregators, niche blogs or local guides, and directories. Deeper dive: From those results, ChatGPT analyzes 5-8 sources that seem “most promising.” Selection filter: ChatGPT then picks 3-5 sources that clearly present an average star rating, do not hide content behind a paywall, and are “verifiable and linkable.” ChatGPT applies its own criteria for filtering and showcasing results I quoted two phrases from ChatGPT’s response in the section above that struck me as needing explanation. First is the phrase “most promising,” mentioned in the “Deeper dive” phase of the sorting process. I asked ChatGPT what “most promising” means in this context, and the answer was fascinating. ChatGPT said that, for a query like “best store for snow gear in Eugene Oregon,” it tries to identify “sources that look like they’ll contain trustworthy, specific, or structured information to answer your question well,” with criteria that include: Highly relevant titles/snippets, e.g., “Top 5 Ski Shops in Eugene”, “Eugene Outdoor Gear Guide.” Trusted domains, including sites like: REI.com (retailer website) Yelp.com (review aggregator) Local blogs (e.g., eugenemagazine.com) BBB.org, Facebook business pages, or news sites Rich metadata: “If the snippet includes hours, ratings, addresses, that suggests the page is structured and useful.” Unique content: “I skip over duplicative aggregator results or generic directories (like Yellow Pages or outdated TripAdvisor lists) unless nothing better is available.” As for what ChatGPT means by “verifiable and linkable,” it said that “verifiable” means the following: You, the user, can independently visit the source and see the same facts I reference. The info is specific, dated (if necessary), and attributed – not vague, anonymous, or unsourced. I avoid referencing anything that looks like user-generated fluff without moderation or oversight. It listed the following examples: An REI store page listing hours and gear brands. A Yelp page with a visible 4.7-star rating from 100+ reviews. A blog post with an author and a publish date. It also listed examples of sources that would not pass the “verifiable” test: A snippet from an unlinked forum post A vague business name with no physical or online footprint A site with no contact info or clear publishing source As for “linkable,” ChatGPT said that this means the page has a direct URL the user can visit that is not hidden behind a paywall or subscription service. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. ChatGPT does not reference Google directly This answer took some digging. In several of its responses, ChatGPT mentioned pulling data for local queries from various sources, including Google Search and Google Maps. But when pressed, ChatGPT clarified that it does not have direct access to Google. In some cases, ChatGPT may reference a business’s average rating on Google or provide a link to Google Maps, but this is only when a website indexed by Bing cites Google’s information. A pertinent example occurred when I asked ChatGPT the average Google rating of Bridgestone Cleaners in Brooklyn. It provided an answer, using the business website – which contained structured review data from Google – as its source. ChatGPT’s map is part of the interface If ChatGPT is applying its own logic to reorganize web results sourced from Bing, why do its results resemble a local pack with a map, as seen in Bing’s own local results? I asked ChatGPT about this, and at first, it confidently replied that it does not generate any maps, but may sometimes copy a map from a web page in a Bing search result. But this clearly wasn’t what I saw in my local query examples. When I pointed out to ChatGPT that the maps in its responses had special features like a “List/Map” toggle and a carousel of business listings, it clarified that the map is not generated by ChatGPT itself, the LLM, but rather by the interface layer of the ChatGPT website, or “OpenAI’s front end” as ChatGPT put it. ChatGPT states: “That map uses the structured data I supply (names, addresses) to visually organize businesses, likely via an integration with a mapping layer.” How should local businesses optimize for ChatGPT? I asked ChatGPT: “Given all of these explanations for how you handle local queries, what are the top recommendations you would offer to local businesses who want to optimize their online presence to appear prominently in ChatGPT answers?” ChatGPT offered eight tactics, which I summarize below with some commentary. Maintain an accurate, detailed website ChatGPT frequently references business websites when they appear in Bing search results. Make sure your website has structured content, preferably using schema.org markup, including business contact info, hours, and customer testimonials. Note that structured content apparently acts as a signal that your site is trustworthy. Claim and optimize your Bing Places Listing I was surprised to see this as a top tactic, since ChatGPT had previously explained that it did not look at Bing Places information. However, after some further questioning, ChatGPT clarified that Bing Places listings influence the web results ChatGPT looks at. For instance, a highly ranked business in Bing local listings will more likely have its website appear in organic results. Get listed on reputable review platforms Accurate profiles on sites like Yelp and Facebook that are public and contain positive, recent reviews will help you stand out. Encourage reviews on visible platforms This is a no-brainer for many reasons, and ChatGPT is now one of them. Earn links from local directories and press In particular, ChatGPT mentions local magazines, “best of” blog posts, and local chamber of commerce directories. Use consistent local SEO best practices ChatGPT mentions having consistent data across your website, local listings, and social profiles. However, many other best practices seem to apply to ChatGPT as already indicated above. Offer unique, searchable content “If your site includes helpful info like ‘How to choose ski boots’ or ‘Why eco-friendly dry cleaning matters,’ those pages can become entry points that I may find and reference.” Monitor what’s actually ranking on Bing Check what appears in the first 20 or 30 Bing organic results for queries relevant to your business. Look for opportunities to optimize your presence in the results ChatGPT will most likely reference. In summary, ChatGPT says: “Make your business easy for Bing to understand and easy for ChatGPT to cite.” Dig deeper: Top SEO tips for location-specific websites A final caveat Yes, I did use ChatGPT to help me write this article, and we should take these explanations and suggestions with a grain of salt – or rather, in the words of its own footer, “ChatGPT can make mistakes. Check important info.” Still, on the whole, the info ChatGPT provided correlates with the results I see for its local queries, and offers a more cogent explanation for how ChatGPT answers local queries than any I’ve previously seen. View the full article