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LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. The post LinkedIn Rolls Out Email Metrics For Newsletter Publishers appeared first on Search Engine Journal. View the full article

If you’re looking to enter the food service industry without the commitment of a fixed location, a food truck could be the perfect solution. This guide on how to start a food truck business is designed to assist aspiring food truck owners in launching their ventures. How to Start a Food Truck Business in Simple Steps Every food truck may look and operate a bit differently. Here are some common steps you can use to get started. Read More: Food Truck Business Plan Research Food Trucks Locally To succeed as a food truck owner, it is essential to understand your competition. Start by identifying popular cuisines and gaps in the market. Research other food trucks in your area to discover a unique niche, and take note of the hot spots and trends within your local food truck scene. Attending local food truck events can also provide valuable insights. This knowledge will be crucial as you learn how to start a food truck business. Choose a Niche and Know Your Target Market Food truck customers typically enjoy unique menu offerings. To gain insight into customer preferences, analyze demographic data. Consider introducing distinctive elements that differentiate your business, such as creative toppings for traditional favorites like burgers and tacos. Create a menu that reflects local tastes and accommodates dietary preferences. Name and Brand Your Business A catchy name and brand will make your business more memorable. Ensure your brand reflects the culinary experience you offer. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Your brand should align well with the vibe of your food truck. A catchy name and brand will make your business more memorable. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Write a Food Truck Business Plan Every business needs a plan; here are some things to include in your food truck business plan: Market analysis: Look at other food truck owners in your area and consider demand from local customers. Product and service list: What types of food will you offer? Consider ingredient cost and what you’ll charge for items; include any extra revenue streams like private catering. Marketing strategies: How will you market your business? And what expenses might come with your strategy? Financial projections: Based on your market and price list, what can you expect to earn? How does that compare to your projected expenses? Look into Small Business Grants Food truck owners may benefit from extra funds. Research local business development programs offering financial assistance. Look for available grants for new businesses in your area for extra support. Explore industry-specific grants, particularly those focused on culinary enterprises. Develop a Menu and Set Your Prices Within your niche, create a short list of items you can make with limited ingredients. Incorporate seasonal specialties to attract customers. Price items based on demand and costs. Consider the local economic landscape to set competitive and profitable prices. Secure a Truck You need a truck that’s large enough to prepare and serve food. Assess the layout for efficient food preparation and customer service. So, you have to find where to buy a food truck. You can find old vans or trucks in local classified ads and have them furbished with equipment. Evaluate the condition and potential modifications needed. Or buy an existing food truck from a business broker. You can also seek expert advice to make a cost-effective decision. Read More: food truck ideas Form a Legal Entity and Register Your Business All businesses need a legal entity; here are some for food truck operators to consider: Sole proprietor: This can work for those who operate individually, but it offers no liability protection. LLC: Offers liability and low startup costs; this is quite common for food truck operations. Corporation: This offers liability protection and a different tax structure, but it can be more complicated and costly to start. Open a Business Bank Account Keep your business and personal assets separate to simplify bookkeeping and build credit. Consider business credit cards for monthly purchases. Get Business Insurance Insurance can protect your assets if your business experiences any losses. Here are some common types of mobile food businesses. General liability Commercial auto Workers comp Property coverage Read More: food truck name ideas Get the Necessary Food Truck Equipment The exact equipment needed depends on your niche and how much food you work with, but here are some common categories: Cooking equipment like a griddle or fryers Refrigeration equipment Shelves or cabinets to store ingredients Food containers Cleaning supplies Get a POS System A point-of-sale system helps successful food trucks manage transactions. Common options include TouchBistro, Toast, and Square. Source Your Ingredients Find wholesale suppliers for all the items you need to create your menu. These are often the same food industry suppliers that work with restaurants with brick-and-mortar locations. Apply for Permits and Food Truck Licenses Food trucks often need business licenses, vehicle registration, commercial driver’s licenses, parking permits for specific locations, and mobile food service permits. Check with your local health department to see what paperwork is required. Prepare for Health Inspectors to Visit Local officials will also likely visit to check for cleanliness and food safety. Read More: food truck festival Sort Out Your Taxes Taxes vary by state. But many food truck owners must pay: Business income taxes Payroll taxes State sales taxes Create a Website and Market Your Business Customers often research their local food truck community online. So, create an online presence with your menu and social profiles to update your locations. Decide Where to Park Food truck vendors should seek out spots with lots of customers, like high foot traffic areas and special events. Make sure parking spots are approved through your local motor vehicle department. Employ Staff You might require a small team to prepare food and serve customers. Before conducting interviews and training, be sure to apply for an NIE number and fulfill your state’s other requirements. Maintain Your Truck Your food truck needs oil changes, tire rotations, and fluid flushes like any vehicle. Market Your Business and Expand To attract more customers, promote your brand through social media, update your location on food truck finder apps, and participate in popular food truck festivals. As you gain popularity, consider creating a franchise to extend your delicious offerings to new locations. Read More: food truck finder Why You Should be Part of the Food Truck Industry Food trucks offer plenty of exciting opportunities for entrepreneurs. Here are some benefits of choosing this niche: Location independence: Your truck can go wherever potential customers are. If there’s a big event or area with lots of foot traffic on any given night, you can set up there to reach more people. Low startup costs: You don’t need a dedicated location or a huge team to run a food truck. So it can be easier to break into the industry. Built-in advertising: When you set up at an event or drive across town, your truck gets seen. If you have a catchy logo or design, this automatically helps you build brand recognition without extra advertising. Multiple income streams: Food trucks don’t have to only offer food at festivals and high-traffic areas. You can also offer catering to diversify your income streams. How Much Does it Cost to Start a Food Truck Business? The expenses associated with how to start a food truck business can differ greatly depending on various factors. In the United States, the typical investment ranges from $28,000 to $180,000, with an average cost of about $100,000. This fluctuation in expenses is affected by elements such as location, local licensing regulations, kitchen configuration, and cooking equipment. Additionally, the type of truck you select significantly impacts the total cost. Options include: New Truck with a New Kitchen Setup: An all-new setup can cost between $120,000 to $200,000. This option is free from maintenance or hidden costs at the beginning. Used Truck with a New Kitchen Setup: Opting for this setup could range from $80,000 to $115,000. While the initial cost is lower, a used truck may require more maintenance and repairs over time. Used Truck with a Used Kitchen Setup: This option is the most budget-friendly, with expenses between $55,000 and $90,000. Nevertheless, it carries the potential for increased maintenance and repair costs. Renting a Food Truck: If you’re starting on a tight budget, renting a food truck is a viable option, generally costing $2,000 to $4,000 a month. Additional expenses to consider encompass kitchen equipment and supplies (estimated between $10,000 and $25,000), initial inventory and food costs (approximately $1,000 to $3,000), marketing and advertising expenses, professional service fees (such as legal and accounting), employee salaries and benefits, maintenance and fuel costs, commissary or storage fees, as well as point-of-sale system and payment processing fees. Moreover, the development of mobile apps for improved branding and customer engagement can begin at $5,000, while more complex applications may exceed $20,000. Additionally, accounting software such as QuickBooks or Xero can incur monthly fees ranging from $20 to $60. Effective inventory management is essential and includes costs for food ingredients, disposable supplies, cleaning supplies, fuel, propane, menu specials, and beverages. Furthermore, your marketing and branding initiatives can considerably influence your startup expenses, with costs associated with website development, advertising, branding materials, promotions, events, and food truck wrapping. Securing the required licenses and permits is essential for operating legally. This includes obtaining food service licenses, mobile food vendor permits, health department permits, fire department permits, parking permits, business licenses, sales tax permits, and commissary agreements. Additionally, utility costs like electricity, water, and waste disposal contribute to the overall operational expenses. Finally, consider the cost of labor and talent required to run the food truck, including chefs, servers, and cleaners. Overall, a detailed budget and a robust business plan are crucial for a successful launch and sustainable operation of a food truck business Is Owning a Food Truck Profitable? Yes, starting your own food truck can be profitable. Many food trucks make over $100,000 per year. Once startup costs and ongoing expenses are factored in, an annual profit of about $50,000 is usually possible. However, the exact amount you earn depends on your food truck concept, operating hours, menu, and locations. You can also look into food truck franchise options to cut your initial startup cost. Image: Depositphotos, Envato Elements This article, "How to Start a Food Truck Business" was first published on Small Business Trends View the full article

If you’re looking to enter the food service industry without the commitment of a fixed location, a food truck could be the perfect solution. This guide on how to start a food truck business is designed to assist aspiring food truck owners in launching their ventures. How to Start a Food Truck Business in Simple Steps Every food truck may look and operate a bit differently. Here are some common steps you can use to get started. Read More: Food Truck Business Plan Research Food Trucks Locally To succeed as a food truck owner, it is essential to understand your competition. Start by identifying popular cuisines and gaps in the market. Research other food trucks in your area to discover a unique niche, and take note of the hot spots and trends within your local food truck scene. Attending local food truck events can also provide valuable insights. This knowledge will be crucial as you learn how to start a food truck business. Choose a Niche and Know Your Target Market Food truck customers typically enjoy unique menu offerings. To gain insight into customer preferences, analyze demographic data. Consider introducing distinctive elements that differentiate your business, such as creative toppings for traditional favorites like burgers and tacos. Create a menu that reflects local tastes and accommodates dietary preferences. Name and Brand Your Business A catchy name and brand will make your business more memorable. Ensure your brand reflects the culinary experience you offer. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Your brand should align well with the vibe of your food truck. A catchy name and brand will make your business more memorable. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Write a Food Truck Business Plan Every business needs a plan; here are some things to include in your food truck business plan: Market analysis: Look at other food truck owners in your area and consider demand from local customers. Product and service list: What types of food will you offer? Consider ingredient cost and what you’ll charge for items; include any extra revenue streams like private catering. Marketing strategies: How will you market your business? And what expenses might come with your strategy? Financial projections: Based on your market and price list, what can you expect to earn? How does that compare to your projected expenses? Look into Small Business Grants Food truck owners may benefit from extra funds. Research local business development programs offering financial assistance. Look for available grants for new businesses in your area for extra support. Explore industry-specific grants, particularly those focused on culinary enterprises. Develop a Menu and Set Your Prices Within your niche, create a short list of items you can make with limited ingredients. Incorporate seasonal specialties to attract customers. Price items based on demand and costs. Consider the local economic landscape to set competitive and profitable prices. Secure a Truck You need a truck that’s large enough to prepare and serve food. Assess the layout for efficient food preparation and customer service. So, you have to find where to buy a food truck. You can find old vans or trucks in local classified ads and have them furbished with equipment. Evaluate the condition and potential modifications needed. Or buy an existing food truck from a business broker. You can also seek expert advice to make a cost-effective decision. Read More: food truck ideas Form a Legal Entity and Register Your Business All businesses need a legal entity; here are some for food truck operators to consider: Sole proprietor: This can work for those who operate individually, but it offers no liability protection. LLC: Offers liability and low startup costs; this is quite common for food truck operations. Corporation: This offers liability protection and a different tax structure, but it can be more complicated and costly to start. Open a Business Bank Account Keep your business and personal assets separate to simplify bookkeeping and build credit. Consider business credit cards for monthly purchases. Get Business Insurance Insurance can protect your assets if your business experiences any losses. Here are some common types of mobile food businesses. General liability Commercial auto Workers comp Property coverage Read More: food truck name ideas Get the Necessary Food Truck Equipment The exact equipment needed depends on your niche and how much food you work with, but here are some common categories: Cooking equipment like a griddle or fryers Refrigeration equipment Shelves or cabinets to store ingredients Food containers Cleaning supplies Get a POS System A point-of-sale system helps successful food trucks manage transactions. Common options include TouchBistro, Toast, and Square. Source Your Ingredients Find wholesale suppliers for all the items you need to create your menu. These are often the same food industry suppliers that work with restaurants with brick-and-mortar locations. Apply for Permits and Food Truck Licenses Food trucks often need business licenses, vehicle registration, commercial driver’s licenses, parking permits for specific locations, and mobile food service permits. Check with your local health department to see what paperwork is required. Prepare for Health Inspectors to Visit Local officials will also likely visit to check for cleanliness and food safety. Read More: food truck festival Sort Out Your Taxes Taxes vary by state. But many food truck owners must pay: Business income taxes Payroll taxes State sales taxes Create a Website and Market Your Business Customers often research their local food truck community online. So, create an online presence with your menu and social profiles to update your locations. Decide Where to Park Food truck vendors should seek out spots with lots of customers, like high foot traffic areas and special events. Make sure parking spots are approved through your local motor vehicle department. Employ Staff You might require a small team to prepare food and serve customers. Before conducting interviews and training, be sure to apply for an NIE number and fulfill your state’s other requirements. Maintain Your Truck Your food truck needs oil changes, tire rotations, and fluid flushes like any vehicle. Market Your Business and Expand To attract more customers, promote your brand through social media, update your location on food truck finder apps, and participate in popular food truck festivals. As you gain popularity, consider creating a franchise to extend your delicious offerings to new locations. Read More: food truck finder Why You Should be Part of the Food Truck Industry Food trucks offer plenty of exciting opportunities for entrepreneurs. Here are some benefits of choosing this niche: Location independence: Your truck can go wherever potential customers are. If there’s a big event or area with lots of foot traffic on any given night, you can set up there to reach more people. Low startup costs: You don’t need a dedicated location or a huge team to run a food truck. So it can be easier to break into the industry. Built-in advertising: When you set up at an event or drive across town, your truck gets seen. If you have a catchy logo or design, this automatically helps you build brand recognition without extra advertising. Multiple income streams: Food trucks don’t have to only offer food at festivals and high-traffic areas. You can also offer catering to diversify your income streams. How Much Does it Cost to Start a Food Truck Business? The expenses associated with how to start a food truck business can differ greatly depending on various factors. In the United States, the typical investment ranges from $28,000 to $180,000, with an average cost of about $100,000. This fluctuation in expenses is affected by elements such as location, local licensing regulations, kitchen configuration, and cooking equipment. Additionally, the type of truck you select significantly impacts the total cost. Options include: New Truck with a New Kitchen Setup: An all-new setup can cost between $120,000 to $200,000. This option is free from maintenance or hidden costs at the beginning. Used Truck with a New Kitchen Setup: Opting for this setup could range from $80,000 to $115,000. While the initial cost is lower, a used truck may require more maintenance and repairs over time. Used Truck with a Used Kitchen Setup: This option is the most budget-friendly, with expenses between $55,000 and $90,000. Nevertheless, it carries the potential for increased maintenance and repair costs. Renting a Food Truck: If you’re starting on a tight budget, renting a food truck is a viable option, generally costing $2,000 to $4,000 a month. Additional expenses to consider encompass kitchen equipment and supplies (estimated between $10,000 and $25,000), initial inventory and food costs (approximately $1,000 to $3,000), marketing and advertising expenses, professional service fees (such as legal and accounting), employee salaries and benefits, maintenance and fuel costs, commissary or storage fees, as well as point-of-sale system and payment processing fees. Moreover, the development of mobile apps for improved branding and customer engagement can begin at $5,000, while more complex applications may exceed $20,000. Additionally, accounting software such as QuickBooks or Xero can incur monthly fees ranging from $20 to $60. Effective inventory management is essential and includes costs for food ingredients, disposable supplies, cleaning supplies, fuel, propane, menu specials, and beverages. Furthermore, your marketing and branding initiatives can considerably influence your startup expenses, with costs associated with website development, advertising, branding materials, promotions, events, and food truck wrapping. Securing the required licenses and permits is essential for operating legally. This includes obtaining food service licenses, mobile food vendor permits, health department permits, fire department permits, parking permits, business licenses, sales tax permits, and commissary agreements. Additionally, utility costs like electricity, water, and waste disposal contribute to the overall operational expenses. Finally, consider the cost of labor and talent required to run the food truck, including chefs, servers, and cleaners. Overall, a detailed budget and a robust business plan are crucial for a successful launch and sustainable operation of a food truck business Is Owning a Food Truck Profitable? Yes, starting your own food truck can be profitable. Many food trucks make over $100,000 per year. Once startup costs and ongoing expenses are factored in, an annual profit of about $50,000 is usually possible. However, the exact amount you earn depends on your food truck concept, operating hours, menu, and locations. You can also look into food truck franchise options to cut your initial startup cost. Image: Depositphotos, Envato Elements This article, "How to Start a Food Truck Business" was first published on Small Business Trends View the full article

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.org’s upcoming webinar, Balancing Personalization and Privacy, to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data integration across large organizations. Our expert speaker will also address key industry challenges, from handling highly regulated sectors to adapting to opt-out technologies like Apple’s Do Not Track, and discuss the emerging role of generative AI in consent-driven advertising. Future-proof your data strategy and balance personalization with privacy. Sign up today! View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Whether you're shopping for your very first security camera or already have a system at home you're looking to grow, you might find something worthwhile in Amazon's sale section on Ring and Blink cameras. As Amanda Blum, our smart-home tech reviewer at Lifehacker, mentioned in her review, the Blink Outdoor 4 is a worthwhile entry-level wireless security camera—and right now, you can get bundles for up to 50% off, with the five-camera bundle for $199.99 (originally $399.99). This is the lowest price I have seen for this particular bundle, after checking price-tracking tools. Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 $99.99 at Amazon /images/amazon-prime.svg Shop Now Shop Now $99.99 at Amazon /images/amazon-prime.svg Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 (2-Pack) $119.99 at Amazon /images/amazon-prime.svg $179.99 Save $60.00 Get Deal Get Deal $119.99 at Amazon /images/amazon-prime.svg $179.99 Save $60.00 Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 (3-Pack) $155.99 at Amazon /images/amazon-prime.svg $259.99 Save $104.00 Get Deal Get Deal $155.99 at Amazon /images/amazon-prime.svg $259.99 Save $104.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (4-Pack) $203.99 at Amazon /images/amazon-prime.svg $339.99 Save $136.00 Get Deal Get Deal $203.99 at Amazon /images/amazon-prime.svg $339.99 Save $136.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (5-Pack) $199.99 at Amazon /images/amazon-prime.svg $399.99 Save $200.00 Get Deal Get Deal $199.99 at Amazon /images/amazon-prime.svg $399.99 Save $200.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (6-Pack) $239.99 at Amazon /images/amazon-prime.svg $479.99 Save $240.00 Get Deal Get Deal $239.99 at Amazon /images/amazon-prime.svg $479.99 Save $240.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (8-Pack) $314.99 at Amazon /images/amazon-prime.svg $629.99 Save $315.00 Get Deal Get Deal $314.99 at Amazon /images/amazon-prime.svg $629.99 Save $315.00 SEE 4 MORE The Blink Outdoor 4 is a wireless camera, meaning you'll be using 2 AA lithium batteries, which last for up to two years. The camera is also weather-resistant, has motion-activation alerts, a live-view mode (up to five minutes without a Blink subscription plan), shoots in 1080p, has two-way audio, and works great with the Alexa ecosystem. (Unfortunately, it is not compatible with Google or Apple Home Kit.) You'll get a Sync Module 2 with your order, which gives you local storage for your videos with a USB stick for up to 10 cameras, meaning you don't need to get the Blink subscription if you don't want to. The camera offers a 143-degree diagonal view wherever you set it up, and an optional person-detection feature if you get the Blink subscription plan. Keep in mind you will need a Blink subscription to use all of its features. The Blink subscription starts at $30 a year for the Blink Basic Plan. You can also get the Blink Plus Plan, which costs $100 a year and has more features, the most important of which is having an unlimited number of devices hooked up to your account. View the full article

Guess who can fill that gap. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Guess who can fill that gap. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

In 2024, Amazon introduced its AI-powered HR assistant, which helps managers with performance reviews and workforce planning. Similarly, Tesla deployed AI personas to assist in real-time production monitoring and supply chain optimization. These advancements showcase how AI personas are becoming essential in business operations, streamlining processes, and enhancing decision-making. As artificial intelligence evolves, we’re witnessing two interrelated phenomena shaping our future: AI personas and agentic AI. These developments bring both opportunities and challenges. Understanding AI Personas AI personas are collections of digital elements that combine to form hybrid characters with defined traits and priorities that interact with users in sophisticated ways. They range from professional advisors to creative collaborators and emotional support systems. Their ability to adapt interactions based on user needs makes them powerful tools for organizations. AI personas can be understood through three key dimensions: Function: The specific role and tasks the persona will perform Epistemic perspective: The knowledge base and information sources the persona draws upon Relationship type: The mode of interaction that best serves the intended purpose AI personas maintain consistent personality traits while evolving through interactions. For instance, an AI persona might serve as a strategic planning partner in a business context, accumulating knowledge about the organization’s goals and culture over time. The Emergence of Agentic AI Agentic AI refers to systems with increasing autonomy and decision-making capability. Unlike traditional AI that processes inputs and generates outputs, agentic AI can initiate actions and pursue objectives independently within defined parameters. The intersection of AI personas and agentic AI creates new collaboration possibilities. Consider these examples: Supply Chain Management: Tesla’s AI system doesn’t just process inventory data—it autonomously adjusts production schedules, initiates parts orders, and redirects shipments based on real-time demand and disruption predictions. The system can decide to expedite certain components or switch suppliers without human intervention, though within predefined parameters. Financial Trading: Modern trading algorithms don’t simply execute preset rules. They actively monitor market conditions, news feeds, and social media sentiment, making independent decisions to open, adjust, or close positions. JPMorgan’s AI trading system, for instance, can autonomously modify its strategies based on changing market conditions. Network Security: Darktrace’s Enterprise Immune System doesn’t wait for security teams to identify threats. It learns normal network behavior and autonomously takes action to counter potential attacks, such as quarantining suspicious devices or blocking unusual data transfers. These systems showcase how AI can not only respond to requests but proactively identify opportunities, suggest improvements, and take initiative within defined parameters. Challenges and Considerations However, this evolution presents challenges: Authenticity and Trust: As AI personas become more sophisticated, maintaining transparency is critical. Organizations must establish clear guidelines on AI capabilities and limitations. Emotional Engagement: Humans naturally form emotional connections with AI personas, which can enhance interactions but also raise ethical concerns about dependency and manipulation. Autonomy Boundaries: Setting clear limits on what decisions AI personas can make independently versus requiring human oversight is essential. Managing the Future To harness these technologies effectively, organizations should focus on: Purposeful Design: AI personas should align with organizational goals, capabilities, and ethical guidelines. Human-Centered Approach: AI should enhance human capabilities rather than replace them. Ethical Frameworks: Transparency, privacy, and clear boundaries must guide AI interactions. Continuous Monitoring: Organizations should track AI behavior to ensure compliance and effectiveness. Implementation Frameworks The OPEN framework (Outline, Partner, Experiment, Navigate) provides a systematic four-step process for harnessing AI’s potential, guiding organizations from initial assessment through to sustained implementation. The CARE framework (Catastrophize, Assess, Regulate, Exit) offers a parallel structure for identifying and managing AI-related risks, that can guide organizations in implementing AI personas effectively: The OPEN framework helps organizations unlock AI’s potential through systematic: Outlining of possibilities and goals Partnership development with AI and stakeholders Experimentation with different approaches Navigation of evolving capabilities The CARE framework helps manage associated risks through: Catastrophizing to identify potential threats Assessment of risk likelihood and impact Regulation of risk through controls Exit strategies for when things go wrong Looking Forward The future of AI personas and agentic AI offers unprecedented potential for human cognition and collaboration. However, balancing technological advancement with ethical considerations is crucial. AI personas are reflections of human values and culture. Developing better AI personas isn’t just a technical challenge—it’s a human one. Organizations must embody values that AI systems can learn and replicate. Success lies in embracing AI with “mature optimism”—leveraging its potential while acknowledging limitations. The goal is to create AI personas that enhance human potential, support relationships, and help individuals become better versions of themselves. This transformation isn’t just about building better AI—it’s about fostering a future where artificial and human intelligence thrive together in meaningful ways. View the full article

AI, blockchain and other technologies elevate our responsibility to understand what these tools are telling us. By Alan Anderson, CPA Transforming Audit for the Future Go PRO for members-only access to more Alan Anderson. View the full article

AI, blockchain and other technologies elevate our responsibility to understand what these tools are telling us. By Alan Anderson, CPA Transforming Audit for the Future Go PRO for members-only access to more Alan Anderson. View the full article

Go PRO for members-only access to more CPA Trendlines Research. View the full article

Go PRO for members-only access to more CPA Trendlines Research. View the full article

Move by Wall Street bank comes as increasing number of groups bypass traditional debt marketsView the full article

Washington had urged countries to vote against European text and proposed its own alternativeView the full article

A Texas pipeline company’s lawsuit accusing Greenpeace of defamation, disruptions, and attacks during protests against the Dakota Access Pipeline goes to trial in North Dakota on Monday, in a case the environmental advocacy organization says threatens free speech rights and its very future. The lawsuit stems from the protests in 2016 and 2017 over the oil pipeline’s planned Missouri River crossing, upstream from the Standing Rock Sioux Tribe’s reservation. The tribe has long argued that the pipeline threatens its water supply. Of the thousands of people who protested the project, hundreds were arrested. Energy Transfer and its subsidiary Dakota Access allege trespass, nuisance, defamation and other offenses by Netherlands-based Greenpeace International and its American branch, Greenpeace USA. The lawsuit also names the group’s funding arm, Greenpeace Fund Inc. The jury trial in state court in Mandan, North Dakota, is scheduled to last five weeks. What are details of the case? Dallas-based Energy Transfer alleges Greenpeace tried to delay construction of the pipeline, defamed the companies behind it, and coordinated trespassing, vandalism and violence by pipeline protesters. The lawsuit seeks millions of dollars in damages. The Dakota Access Pipeline was completed and has been transporting oil since June 2017. Greenpeace International said it shouldn’t be named in the lawsuit because it is distinct from the two U.S.-based Greenpeace entities, operates outside the U.S., and its employees were never in North Dakota or involved with the protests. Greenpeace USA said the plaintiffs have failed to back up their claims in the years since the protests. Earlier in February, a judge denied motions by Greenpeace to throw out or limit parts of the case. What is Greenpeace’s position? Representatives of the environmental organization founded over 50 years ago said the company just wants to silence oil industry critics. “This trial is a critical test of the future of the First Amendment, both freedom of speech and peaceful protest, under the Trump administration and beyond,” Greenpeace USA Interim Executive Director Sushma Raman told reporters. “A bad ruling in this case could put our rights and freedoms in jeopardy for all of us, whether we are journalists, protesters or anyone who wants to engage in public debate.” Greenpeace USA helped support “nonviolent, direct-action training” on safety and de-escalation at the protests, Senior Legal Adviser Deepa Padmanabha said. Energy Transfer is arguing that “anyone engaged in a training at a protest should be held responsible for the actions of every person at that protest,” Padmanabha said. “So it’s pretty easy to see how, if successful, this kind of tactic could have a serious chilling effect on anyone who might consider participating in a protest.” Earlier in February, Greenpeace International filed an anti-intimidation suit in the District Court of Amsterdam against Energy Transfer, saying the company acted wrongfully and should pay costs and damages resulting from its “meritless” litigation. What does Energy Transfer say? An Energy Transfer spokesperson said the lawsuit is about Greenpeace not following the law. “It is not about free speech as they are trying to claim. We support the rights of all Americans to express their opinions and lawfully protest. However, when it is not done in accordance with our laws, we have a legal system to deal with that,” Energy Transfer spokeswoman Vicki Granado said in a statement. The company filed a similar case in federal court in 2017, which a judge dismissed in 2019. Soon after, Energy Transfer filed the state court lawsuit now headed to trial. Energy Transfer launched in 1996 with 20 employees and 200 miles (320 kilometers) of natural gas pipelines. Today the 11,000-employee company owns and operates over 125,000 miles (200,000 kilometers) of pipelines and related facilities. —Jack Dura, Associated Press View the full article

As egg prices skyrocket, you too may be considering if it would be cheaper going straight to the source and raising your own flock. As the steward of four sweet but dimwitted backyard chickens, I'll caution that it's more expensive than you think—but with prices spiking as high as $1 per egg in some areas, it may be worth considering. Each day, I reliably pull three or four gorgeously colored eggs out of my backyard chicken coop. “They're free!” I think to myself. But these eggs are only “free” if one ignores the costs of feeding, sheltering, protecting, and entertaining a flock of tiny, feathered dinosaurs. Now, most people with backyard birds aren’t going the cheap route. You can definitely spend a lot raising fancy chickens that lay fancifully colored eggs, residing in Pinterest-worthy chicken coops and feasting on organic feed. By those standards, it’s definitely cheaper to buy your eggs. But is it possible to save money raising chickens by going the cheap route, and populating a merely serviceable coop with a few hardy egg layers? Whether or not you can save money farming your own eggs turns out to be a question of scale—and no matter how high egg prices go, it’s likely going to be cheaper to buy them in the store. Credit: Amanda Blum Chickens aren’t expensive, but the accessories can beLet’s start with the chickens themselves. You can purchase chickens as chicks just a few days old, and they are deceptively cheap. Your local farm store will likely have them in the spring and into the summer for $3 to $6 each, depending on the breed. These will be the pedestrian breeds of the birds—Rhode Island Reds, Brahmas, and White Leghorns—which is fine if your priority is a bird that will produce a lot of eggs and be weather-resilient. More exclusive breeds can go for as much as $25 per chick. Older birds cost moreYou don’t have to start with chicks. Some places will sell you poulets—chickens that are at least 15 weeks old. While the purchase price is higher (depending on breed, they can go for $30 to $60), these chickens can go straight into a backyard coop and will begin laying within a month or two. Paying $30 for a chicken might seem expensive when you can get a chick for $a tenth of that, but there are some financial benefits to skipping the early stages of chicken rearing. You won’t have to buy a brooder, heater, chick waterer or feeder, (which will save you between $100 and $150, all told), and you won’t need to shelter the chicken inside. You can also skip out on buying chick food and chick grit. At 15 weeks, your chickens can eat layer (adult) feed, which isn’t cheaper, but at least none of it will go to waste when your chicks outgrow their chick feed. But skipping the chick phase means you miss the opportunity to bond with your chickens. Raising my chicks inside and exposing my dog to them while they were small led to them being able to cohabitate once the chickens were grown. If I’d dropped poulets into the backyard, I doubt I’d have a relationship with them, and I’m pretty sure my dog would have viewed them as mobile chicken nuggets. You can get lucky and find someone on Craigslist or in a neighborhood faming group who needs to rehome their chickens. Those chickens are often fully grown layers—and, even better, available for free. Your coop will be your biggest expenseAdult chickens start laying eggs around six months old, but before that, you'll face a lot of one-time expenses, biggest among them a chicken coop. You can build a very simple coop yourself, but that's a risk. Your birds will face backyard aggressors (racoons, dogs, cats, vermin, and other wildlife) and your coop needs to keep them out, and a basic DIY coop might not be up to the task. Your coop's design will also impact how easy it is to tend to your flock. It needs to be tall enough to walk into so you can collect eggs and clean the coop out without having to stoop. How you design your laying boxes can determine how clean and easy it is to pull your eggs every day. The coop will need winter insulation, even if you have hardy chickens. So even if you build a coop, at minimum it’s still going to cost you a few hundred dollars in wood, construction fabric, wire, and other materials. Pre-built coops, meanwhile run from hundreds of dollars to thousands. Your adult birds will need a waterer as well as a feeder. You’ll also likely want to buy them some toys like a swing or mirror, because even though they are dumb, they need mental stimulation too. You'll even need to buy fake eggs so these bird brains know where to lay. All of that is going to cost you another $100 or so. Monthly costs can add upRemember, chickens don’t start laying eggs for about six months, so you'll spend at least that long paying out to support freeloading chickens. But once you’ve dispensed with the startup costs, you’ve got recurring monthly costs to deal with too—though at least the chickens should be producing eggs by that point. Each month, you’ll need to budget for food, grit, and oyster shells or another source of calcium. You’ll also need treats of some kind. On top of that, you’ll need material for the bedding in the coop, like pine shavings, hemp, or sand. A grown chicken eats about 1.5 lbs of food a week. They’ll grab grit as they need it, and chickens only need a quarter pound of it a month, but it adds up as your flock grows. Hens will eat as much calcium as they need, which means that if there isn’t enough calcium in your laying feed or treats, you’ll need a lot of crushed oyster shells. Don't forget the "soft costs" of chicken raisingOne of the reasons egg prices have skyrocketed is that the cost of all the inputs (from feed to grit) have gone up. The other reason is bird flu, which is now raging in every state in America. Your backyard flock is no less at risk than commercial birds, and ensuring your birds' safety is going to take work. Recommended biosecurity measures include keeping wild birds out of the shared yard, keeping one pair of shoes exclusively for when you're walking into a space you share with your birds, and ensuring that you watch for signs of sickness in your flock. If you’ve got cats, you may want to think twice about a backyard flock— bird flu can be transmitted to cats, and is almost always fatal. All of the extra work to keep your birds safe comes at a cost of your time, and unlike a commercial egg production house, you won’t be routinely testing your eggs for bird flu, so you’ll need to make sure you always cook them thoroughly. Will your backyard flock save you money? (Probably not.)So even if you keep things very lean, you're looking at $500 to $800 of startup costs for your chickens. (For my own flock of four, I spent almost $2,200 for an insulated coop, some basic toys, and all their chick gear.) On a monthly basis, I spend $40 for food, another $65 on grubs, $15 on pine shavings, and $9 on oyster shells and grit. That’s $130 a month, which yields 90 to 120 eggs (chickens don’t always lay an egg every day, and are only active layers for a few years). You don't have to be a math whiz to see that at this scale scale, and considering the monthly expenses, you'll never save money over buying from the store—even if you actually were buying 120 eggs a month at $1 each. Do the "chicken math"This is why “chicken math” exists. This term describes the tendency of chicken owners to add more birds, with the idea that the more chickens they have, the cheaper their eggs will become. Once you’ve got the startup costs covered, going from four to 10 chickens isn’t that much more expensive, and taking care of 10 chickens isn’t fundamentally different from taking care for four. I realize that you likely don’t need the eggs of 10 chickens (unless you do need 300 eggs a month?) but your per-egg production costs will go down as you scale up, which is why most backyard flock owners end up selling some of their eggs back to the farm store or to neighbors. Depending on your personal startup costs, your egg needs, and your willingness to set up shop as an egg salesperson, there is a break-even point here somewhere, but it's unlikely you'll reach it without significant effort. Chickens are fun to raise even if they don't save you moneyBut "free" eggs aren’t the only reason to start a backyard flock. Despite the mess my chickens cause in my yard, or the fact that they peck and scream at my bedroom window first thing in the morning, demanding grubs, I love the stupid birds. They have become my companions, and I enjoy the tasks of caring for them. They’ve even taken to watching TV with me while perched on the rosebush outside the living room window—all four fuzzy butts lined up on the branch. Every time I get annoyed with them, I remember they do pay rent, after a fashion: Four pastel colored eggs, every day. View the full article

Kickstarter is a way to fund a creative project. Its mission is to bring these types of campaigns to life and create a project with a funding goal and project deadline. Then Kickstarter backers can pledge cash. Essentially, this is a crowdfunding platform designed for entrepreneurs seeking alternative sources of funding. You will need to complete several steps, and there are payment processing fees associated with the funds raised. What Is Kickstarter? There are lots of different sites that raise funds. Kickstarter is different from other crowdfunding platforms. This one is dedicated to supporting the creative ecosystem. They are a community of people like poets, painters musicians, and writers as well as gamers and others. It started out as a project and has since become a Public Benefit Corporation. Kickstarter is an independent company with around 80 people who work together. The most winning Kickstarter projects that have been funded have won Grammys and Oscars. They are transparent about how their cookies collect information. Here are some cookies settings that reject info from Google. How Does Kickstarter Work? This is different from other crowdfunding campaign sites. A successful campaign will raise money for an individual project. Here’s how. A campaign creator sets both the deadline and the funding goals. These campaigns look for donors. The platform has been called crowdfunding because each project or idea looks for donations from a large number of people. Kickstarter funds come from people who enjoy creative efforts. Kickstarter creators who miss their deadline don’t get any of the money raised. A project’s success depends on a community effort. That’s the ingredient for most successful projects. READ MORE: How the Co-founder of Kickstarter Changed Startup Funding Forever What Creative Projects Can Be Launched with Kickstarter? Kickstarter has funded hundreds of thousands of projects across various fields, including tech, design, illustration, and comics. Below are some of the standout projects. Slow Rise Bakehouse Expansion This is a bakery in Forest Grove, Oregon that’s looking to expand. They use different types of whole grains in their products and partner with farms nearby. The Smart Belt This Kickstarter project comes from Wilmington, DE. This is another one of the Kickstarter campaigns that has surpassed its funding goal. The product page contains a link designed to drive in more backers. Domestic Duffel // Your Roadtrip Companion The travel bag comes from a business owner with specific funding goals. This is one of the small businesses that offer several pledge options. Potential backers can go through a list of Add ons. Scroll down on the project page. Black Coffins #2 A project’s success depends on creativity. This business idea is a good example. This is the second part of a supernatural western horror story. Some successful campaigns use the Kickstarter platform for comic books. Like this one. It has an interesting project page. Capsule Gravity: Your Futuristic Efficiency Booster This is a multifunctional timer with an excellent success rate on the site. It has reached and exceeded its fundraising goals. It’s one of the most successful campaigns on Kickstarter and a testament to their creative services. READ MORE: Kickstarted Launches Designed by Artist Can You Use Kickstarter for Business? Raising money for a business is one of the options. This is an excellent platform for businesses and startups. It’s a great platform because you don’t give up equity or go into debt. If you’re a new business consider this crowdfunding site. It has helped over 224,973 projects with 82,311,041 pledges. Kickstarter works without the need for a business loan. There are even some experts you can draw on for paid advertising. You can even use the default settings to change the currency you view your campaign in. Does It Cost Money to Start a Kickstarter? This funding platform takes a 5% fee from the funds raised for any project. Additionally, your small business will incur a payment processing fee of 3-5%. Both the platform fee and other transactions are handled through Stripe. Kickstarter funding is based on the all-or-nothing funding model. That includes a set number of days to reach your goal. How to Start a Successful Kickstarter Campaign You will need a significant number of donors to achieve your fundraising goal. Here are some tips on how to create a successful project. You need to set a realistic starting point. Based on the amount of money that you’re going to need. The idea is to cover costs Decide on the channels that you’re going to use for your campaign. Social media sites work well. Decide on the type of backer rewards you’re going to give out. Kickstarter has things they prohibit like financial returns. You can’t offer revenue-sharing. And you can’t offer equity. Or solicit business loans. It’s a good idea to create a buzz with the landing page before your product launch. Here are a few tips on getting that right. Take advantage of what the platform offers. Kickstarter offers some tools to get you started. There’s a Projects We Love badge, A Recommended section, and others. There are a number of different factors that influence how these work. However, one of the big ones is how much momentum you gain by putting together visitors and backers. AspectDescription Setting Realistic Starting PointBegin with a funding goal that realistically covers your project costs. Calculate the minimum funds needed to execute your idea successfully. Choosing Campaign ChannelsSelect effective channels to promote your campaign. Leverage social media platforms to reach a wider audience. Designing Backer RewardsOffer enticing rewards to backers, keeping in mind Kickstarter's restrictions. Avoid financial returns, equity offers, or business loan solicitations. Creating Pre-launch BuzzBuild anticipation with a well-designed landing page before your campaign launch. Use captivating visuals, engaging content, and a clear call to action. Utilizing Kickstarter ToolsTake advantage of Kickstarter's built-in tools. Aim for a "Projects We Love" badge and inclusion in the "Recommended" section. Build momentum by attracting visitors and backers to your campaign. The Unique Value of Kickstarter for Creative Ventures Kickstarter’s Distinct Focus on Creativity Unlike other crowdfunding platforms, Kickstarter is specifically designed to support creative projects, fostering a vibrant ecosystem of artists, writers, musicians, and innovators. Kickstarter’s mission is to empower creators to transform their ideas into reality by connecting them with a community of backers who share their passion. Diverse Creative Fields Kickstarter accommodates a wide array of creative endeavors, from tech innovations and design projects to illustration, comics, and more. This diversity is reflected in the hundreds of thousands of successfully funded projects spanning various domains. Community-Centric Approach The platform operates on a community-driven model, where individuals contribute to projects they believe in, enabling creators to bring their artistic visions to life. Kickstarter’s success stories include projects that have earned prestigious awards like Grammys and Oscars, showcasing its impact on the creative landscape. Crafting a Successful Kickstarter Campaign: Key Steps and Considerations Setting the Stage for Success A compelling campaign begins with setting realistic funding goals and deadlines, ensuring that the project’s financial needs are covered. Creators must determine the channels they will leverage for campaign promotion, with social media platforms proving effective in reaching a wider audience. Creative Backer Rewards Backer rewards play a pivotal role in enticing support. Kickstarter prohibits offering financial returns, equity, or business loans but allows for creative rewards such as exclusive merchandise, early access, or personalized experiences. Creating Pre-Launch Buzz Building anticipation is crucial. Creators can create a landing page and generate excitement through teasers and updates before the official campaign launch. Kickstarter’s built-in tools, such as the “Projects We Love” badge and the “Recommended” section, can provide additional visibility and momentum. Harnessing Kickstarter’s Tools Utilizing Kickstarter’s tools like badges and recommendations can boost a project’s visibility and engagement, driving more visitors and backers to the campaign. Kickstarter’s Financial Framework: Costs, Benefits, and Accountability Fees and Financial Structure Kickstarter charges a 5% platform fee on funds collected from successful campaigns supporting the platform’s operations. Additionally, payment processing fees ranging from 3% to 5% are applied to contributions, with Stripe handling transactions securely. All-or-Nothing Funding Model Kickstarter employs an all-or-nothing funding model, where campaigns must reach their set funding goal within a specified timeframe to receive any funds. This model encourages accountability and motivates creators to rally their communities in support. Enhancing Engagement Through Storytelling on Kickstarter Crafting a compelling narrative for your Kickstarter campaign can significantly enhance engagement and support from the community. Storytelling is a powerful tool that can evoke emotions, create a connection, and build trust with potential backers. Here’s how to weave a captivating story that aligns with your project’s goals and resonates with your audience. Narrative Structure: Start by sharing the inspiration for your project, the obstacles you’ve encountered, and how you’ve worked to overcome them. This approach allows backers to grasp the motivation and enthusiasm behind your project. Authenticity and Transparency: Share genuine stories and experiences related to your project. Authenticity fosters trust and can motivate backers to support your vision. Visual and Emotional Appeal: Incorporate visuals such as images, sketches, and videos that complement your story. Emotional appeal can be a significant motivator for backing a project, so highlight the impact your project could have on individuals or communities. Update and Engage: Regularly inform your backers and potential supporters about your progress, challenges, and stories throughout the journey. By providing updates, you foster a sense of community and encourage continued support. Kickstarter Campaign Analytics Understanding and analyzing your Kickstarter campaign’s performance is crucial for achieving your funding goals. Traffic and Engagement Metrics: Monitor the visitor count on your campaign page, identify their sources, and assess their level of engagement. Utilize this information to determine which promotional channels yield the best results. Conversion Rates: Measure the percentage of visitors who become backers. A low conversion rate may indicate the need to improve your campaign’s messaging or rewards. Backer Demographics: Analyze the demographics of your backers to tailor your communication and marketing efforts. Understanding your audience can help you reach more like-minded individuals. Funding Trends: Monitor your campaign’s funding progress over time. Identify patterns or periods of increased activity to replicate successful strategies or address slow periods. Leveraging Community and Partnerships on Kickstarter Collaboration can play a vital role in the success of a Kickstarter campaign. Partnering with other creators, influencers, or organizations can broaden your reach and add credibility to your project. Here are some strategies for building partnerships and fostering a supportive community around your campaign: Cross-Promotion with Creators: Partner with other Kickstarter creators for cross-promotion. Sharing each other’s campaigns can tap into new audiences and mutual support. Influencer Partnerships: Collaborate with influencers who align with your project’s values and audience. Their endorsement can significantly boost visibility and credibility. Community Engagement: Build a community around your project by actively engaging with backers and potential supporters on social media, forums, and Kickstarter’s comments section. A strong community can provide valuable feedback, encouragement, and additional promotion through word-of-mouth. Partnerships with Organizations: Seek partnerships with organizations or companies that can offer support, resources, or exposure for your campaign. These collaborations can provide a solid foundation for your project’s success. Navigating Success and Challenges on Kickstarter Project Success and Ownership Projects that are successfully funded give creators complete ownership of their work, enabling them to maintain creative control and independence. While financial gains cannot be directly solicited, Kickstarter serves as a platform to fund artistic endeavors without relinquishing equity or incurring debt. Addressing Project Failures In cases where a project falls short of its funding goal, backers are not charged, and the project does not proceed. Unfulfilled pledges are dropped after seven days, ensuring transparency and accountability. Kickstarter’s Legal Landscape Any legal matters arising from Kickstarter campaigns are governed by New York State law, providing a clear framework for resolving disputes and ensuring accountability. Is Kickstarter Right for You? Ideal for Small Businesses and Startups Small businesses and startups can benefit from Kickstarter’s platform, leveraging it as an alternative source of funding without giving up equity or taking on debt. Over 224,973 projects have been helped by 82,311,041 pledges, showcasing the positive impact on entrepreneurial ventures. Considerations for Nonprofits Nonprofit organizations seeking to overcome fundraising challenges can explore Kickstarter’s potential, adhering to specific guidelines and rules tailored to their missions. Bank Account Requirement Creators need a bank account to effectively utilize Kickstarter’s features and facilitate fund disbursement, ensuring a seamless experience for both creators and backers. What Happens If a Kickstarter Project Fails? A project can fall below its funding goal when it ends. Sometimes, a Kickstarter campaign has pledges you can’t collect. Those get dropped after seven days. You’re Kickstarter account still gets the balance less fees when the campaign ends. Can You Make Money on Kickstarter? When you’re a project creator, 100% of the ownership of your work stays with you. However, you can’t use the platform for financial returns, to solicit loans or equity offers. If you’re wondering about any possible legal action from using Kickstarter, follow this link. Any disputes are covered by New York State law. Is It a Good Idea to Start a Kickstarter Campaign? A successfully funded campaign works wonders for small businesses and startups. Nonprofit organizations that have issues raising enough money should consider the platform. But there are specific rules to follow. Remember that you will need a bank account for the site to function effectively for you. Kickstarter is both reliable and credible, and it is backed by venture capitalists. If you’ve still got questions about this platform, check out their recent articles. Image: Envato Elements This article, "What is Kickstarter?" was first published on Small Business Trends View the full article

Kickstarter is a way to fund a creative project. Its mission is to bring these types of campaigns to life and create a project with a funding goal and project deadline. Then Kickstarter backers can pledge cash. Essentially, this is a crowdfunding platform designed for entrepreneurs seeking alternative sources of funding. You will need to complete several steps, and there are payment processing fees associated with the funds raised. What Is Kickstarter? There are lots of different sites that raise funds. Kickstarter is different from other crowdfunding platforms. This one is dedicated to supporting the creative ecosystem. They are a community of people like poets, painters musicians, and writers as well as gamers and others. It started out as a project and has since become a Public Benefit Corporation. Kickstarter is an independent company with around 80 people who work together. The most winning Kickstarter projects that have been funded have won Grammys and Oscars. They are transparent about how their cookies collect information. Here are some cookies settings that reject info from Google. How Does Kickstarter Work? This is different from other crowdfunding campaign sites. A successful campaign will raise money for an individual project. Here’s how. A campaign creator sets both the deadline and the funding goals. These campaigns look for donors. The platform has been called crowdfunding because each project or idea looks for donations from a large number of people. Kickstarter funds come from people who enjoy creative efforts. Kickstarter creators who miss their deadline don’t get any of the money raised. A project’s success depends on a community effort. That’s the ingredient for most successful projects. READ MORE: How the Co-founder of Kickstarter Changed Startup Funding Forever What Creative Projects Can Be Launched with Kickstarter? Kickstarter has funded hundreds of thousands of projects across various fields, including tech, design, illustration, and comics. Below are some of the standout projects. Slow Rise Bakehouse Expansion This is a bakery in Forest Grove, Oregon that’s looking to expand. They use different types of whole grains in their products and partner with farms nearby. The Smart Belt This Kickstarter project comes from Wilmington, DE. This is another one of the Kickstarter campaigns that has surpassed its funding goal. The product page contains a link designed to drive in more backers. Domestic Duffel // Your Roadtrip Companion The travel bag comes from a business owner with specific funding goals. This is one of the small businesses that offer several pledge options. Potential backers can go through a list of Add ons. Scroll down on the project page. Black Coffins #2 A project’s success depends on creativity. This business idea is a good example. This is the second part of a supernatural western horror story. Some successful campaigns use the Kickstarter platform for comic books. Like this one. It has an interesting project page. Capsule Gravity: Your Futuristic Efficiency Booster This is a multifunctional timer with an excellent success rate on the site. It has reached and exceeded its fundraising goals. It’s one of the most successful campaigns on Kickstarter and a testament to their creative services. READ MORE: Kickstarted Launches Designed by Artist Can You Use Kickstarter for Business? Raising money for a business is one of the options. This is an excellent platform for businesses and startups. It’s a great platform because you don’t give up equity or go into debt. If you’re a new business consider this crowdfunding site. It has helped over 224,973 projects with 82,311,041 pledges. Kickstarter works without the need for a business loan. There are even some experts you can draw on for paid advertising. You can even use the default settings to change the currency you view your campaign in. Does It Cost Money to Start a Kickstarter? This funding platform takes a 5% fee from the funds raised for any project. Additionally, your small business will incur a payment processing fee of 3-5%. Both the platform fee and other transactions are handled through Stripe. Kickstarter funding is based on the all-or-nothing funding model. That includes a set number of days to reach your goal. How to Start a Successful Kickstarter Campaign You will need a significant number of donors to achieve your fundraising goal. Here are some tips on how to create a successful project. You need to set a realistic starting point. Based on the amount of money that you’re going to need. The idea is to cover costs Decide on the channels that you’re going to use for your campaign. Social media sites work well. Decide on the type of backer rewards you’re going to give out. Kickstarter has things they prohibit like financial returns. You can’t offer revenue-sharing. And you can’t offer equity. Or solicit business loans. It’s a good idea to create a buzz with the landing page before your product launch. Here are a few tips on getting that right. Take advantage of what the platform offers. Kickstarter offers some tools to get you started. There’s a Projects We Love badge, A Recommended section, and others. There are a number of different factors that influence how these work. However, one of the big ones is how much momentum you gain by putting together visitors and backers. AspectDescription Setting Realistic Starting PointBegin with a funding goal that realistically covers your project costs. Calculate the minimum funds needed to execute your idea successfully. Choosing Campaign ChannelsSelect effective channels to promote your campaign. Leverage social media platforms to reach a wider audience. Designing Backer RewardsOffer enticing rewards to backers, keeping in mind Kickstarter's restrictions. Avoid financial returns, equity offers, or business loan solicitations. Creating Pre-launch BuzzBuild anticipation with a well-designed landing page before your campaign launch. Use captivating visuals, engaging content, and a clear call to action. Utilizing Kickstarter ToolsTake advantage of Kickstarter's built-in tools. Aim for a "Projects We Love" badge and inclusion in the "Recommended" section. Build momentum by attracting visitors and backers to your campaign. The Unique Value of Kickstarter for Creative Ventures Kickstarter’s Distinct Focus on Creativity Unlike other crowdfunding platforms, Kickstarter is specifically designed to support creative projects, fostering a vibrant ecosystem of artists, writers, musicians, and innovators. Kickstarter’s mission is to empower creators to transform their ideas into reality by connecting them with a community of backers who share their passion. Diverse Creative Fields Kickstarter accommodates a wide array of creative endeavors, from tech innovations and design projects to illustration, comics, and more. This diversity is reflected in the hundreds of thousands of successfully funded projects spanning various domains. Community-Centric Approach The platform operates on a community-driven model, where individuals contribute to projects they believe in, enabling creators to bring their artistic visions to life. Kickstarter’s success stories include projects that have earned prestigious awards like Grammys and Oscars, showcasing its impact on the creative landscape. Crafting a Successful Kickstarter Campaign: Key Steps and Considerations Setting the Stage for Success A compelling campaign begins with setting realistic funding goals and deadlines, ensuring that the project’s financial needs are covered. Creators must determine the channels they will leverage for campaign promotion, with social media platforms proving effective in reaching a wider audience. Creative Backer Rewards Backer rewards play a pivotal role in enticing support. Kickstarter prohibits offering financial returns, equity, or business loans but allows for creative rewards such as exclusive merchandise, early access, or personalized experiences. Creating Pre-Launch Buzz Building anticipation is crucial. Creators can create a landing page and generate excitement through teasers and updates before the official campaign launch. Kickstarter’s built-in tools, such as the “Projects We Love” badge and the “Recommended” section, can provide additional visibility and momentum. Harnessing Kickstarter’s Tools Utilizing Kickstarter’s tools like badges and recommendations can boost a project’s visibility and engagement, driving more visitors and backers to the campaign. Kickstarter’s Financial Framework: Costs, Benefits, and Accountability Fees and Financial Structure Kickstarter charges a 5% platform fee on funds collected from successful campaigns supporting the platform’s operations. Additionally, payment processing fees ranging from 3% to 5% are applied to contributions, with Stripe handling transactions securely. All-or-Nothing Funding Model Kickstarter employs an all-or-nothing funding model, where campaigns must reach their set funding goal within a specified timeframe to receive any funds. This model encourages accountability and motivates creators to rally their communities in support. Enhancing Engagement Through Storytelling on Kickstarter Crafting a compelling narrative for your Kickstarter campaign can significantly enhance engagement and support from the community. Storytelling is a powerful tool that can evoke emotions, create a connection, and build trust with potential backers. Here’s how to weave a captivating story that aligns with your project’s goals and resonates with your audience. Narrative Structure: Start by sharing the inspiration for your project, the obstacles you’ve encountered, and how you’ve worked to overcome them. This approach allows backers to grasp the motivation and enthusiasm behind your project. Authenticity and Transparency: Share genuine stories and experiences related to your project. Authenticity fosters trust and can motivate backers to support your vision. Visual and Emotional Appeal: Incorporate visuals such as images, sketches, and videos that complement your story. Emotional appeal can be a significant motivator for backing a project, so highlight the impact your project could have on individuals or communities. Update and Engage: Regularly inform your backers and potential supporters about your progress, challenges, and stories throughout the journey. By providing updates, you foster a sense of community and encourage continued support. Kickstarter Campaign Analytics Understanding and analyzing your Kickstarter campaign’s performance is crucial for achieving your funding goals. Traffic and Engagement Metrics: Monitor the visitor count on your campaign page, identify their sources, and assess their level of engagement. Utilize this information to determine which promotional channels yield the best results. Conversion Rates: Measure the percentage of visitors who become backers. A low conversion rate may indicate the need to improve your campaign’s messaging or rewards. Backer Demographics: Analyze the demographics of your backers to tailor your communication and marketing efforts. Understanding your audience can help you reach more like-minded individuals. Funding Trends: Monitor your campaign’s funding progress over time. Identify patterns or periods of increased activity to replicate successful strategies or address slow periods. Leveraging Community and Partnerships on Kickstarter Collaboration can play a vital role in the success of a Kickstarter campaign. Partnering with other creators, influencers, or organizations can broaden your reach and add credibility to your project. Here are some strategies for building partnerships and fostering a supportive community around your campaign: Cross-Promotion with Creators: Partner with other Kickstarter creators for cross-promotion. Sharing each other’s campaigns can tap into new audiences and mutual support. Influencer Partnerships: Collaborate with influencers who align with your project’s values and audience. Their endorsement can significantly boost visibility and credibility. Community Engagement: Build a community around your project by actively engaging with backers and potential supporters on social media, forums, and Kickstarter’s comments section. A strong community can provide valuable feedback, encouragement, and additional promotion through word-of-mouth. Partnerships with Organizations: Seek partnerships with organizations or companies that can offer support, resources, or exposure for your campaign. These collaborations can provide a solid foundation for your project’s success. Navigating Success and Challenges on Kickstarter Project Success and Ownership Projects that are successfully funded give creators complete ownership of their work, enabling them to maintain creative control and independence. While financial gains cannot be directly solicited, Kickstarter serves as a platform to fund artistic endeavors without relinquishing equity or incurring debt. Addressing Project Failures In cases where a project falls short of its funding goal, backers are not charged, and the project does not proceed. Unfulfilled pledges are dropped after seven days, ensuring transparency and accountability. Kickstarter’s Legal Landscape Any legal matters arising from Kickstarter campaigns are governed by New York State law, providing a clear framework for resolving disputes and ensuring accountability. Is Kickstarter Right for You? Ideal for Small Businesses and Startups Small businesses and startups can benefit from Kickstarter’s platform, leveraging it as an alternative source of funding without giving up equity or taking on debt. Over 224,973 projects have been helped by 82,311,041 pledges, showcasing the positive impact on entrepreneurial ventures. Considerations for Nonprofits Nonprofit organizations seeking to overcome fundraising challenges can explore Kickstarter’s potential, adhering to specific guidelines and rules tailored to their missions. Bank Account Requirement Creators need a bank account to effectively utilize Kickstarter’s features and facilitate fund disbursement, ensuring a seamless experience for both creators and backers. What Happens If a Kickstarter Project Fails? A project can fall below its funding goal when it ends. Sometimes, a Kickstarter campaign has pledges you can’t collect. Those get dropped after seven days. You’re Kickstarter account still gets the balance less fees when the campaign ends. Can You Make Money on Kickstarter? When you’re a project creator, 100% of the ownership of your work stays with you. However, you can’t use the platform for financial returns, to solicit loans or equity offers. If you’re wondering about any possible legal action from using Kickstarter, follow this link. Any disputes are covered by New York State law. Is It a Good Idea to Start a Kickstarter Campaign? A successfully funded campaign works wonders for small businesses and startups. Nonprofit organizations that have issues raising enough money should consider the platform. But there are specific rules to follow. Remember that you will need a bank account for the site to function effectively for you. Kickstarter is both reliable and credible, and it is backed by venture capitalists. If you’ve still got questions about this platform, check out their recent articles. Image: Envato Elements This article, "What is Kickstarter?" was first published on Small Business Trends View the full article

X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant. Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and a call-to-action headline. You can tweak as needed. Here’s what it looks like: Analyze Campaign with Grok. Grok will analyze campaign data and offer insights and recommendations to optimize targeting and creative strategy. What’s next. The rollout, which began Feb. 21, will continue in phases to advertisers. Why we care. This move aims to streamline the ad creation process and make data-driven optimizations faster, cutting down on manual effort and potentially boosting campaign performance. The announcement. Grok for Advertisers: Introducing New AI Tools for Brands. View the full article

As with other AI bots like ChatGPT and Copilot, there are free and paid options for Google Gemini: For $20 a month, you can upgrade to a Google One AI Premium plan, which includes Gemini Advanced. Chances are you're already signed up to a host of digital subscriptions, so is Gemini Advanced shelling out even more cash? Here's how the features on the free plan and the Google One AI Premium plan stack up against each other right now—bear in mind the paid plan includes some extras beyond the Gemini Advanced AI, which I've listed at the end. As a Google One AI Premium subscriber, I've talked a little bit about my experience of these features, too. Comparable features You couldn't create this image as a free Gemini user, because it's got a person in it. Credit: Lifehacker Features that match across both the free and paid plans is probably a good start. All users, whether they subscribe to a paid plan or not, can make use of file uploads and analysis in their prompts, though Gemini Advanced users can work with larger files (uploads can go up to 1,500 pages if you're paying). Image generation is available for all Gemini users, though images including people are only available on Gemini Advanced. All users can have real-time chats with the AI through the Gemini Live interface, and all users can connect to other Google apps, including Google Maps and Google Flights. The other basic AI capabilities—generating and rewriting code and text, looking up information online, offering advice on just about every topic imaginable, and coming up with new ideas and perspectives— are the same across the board. However, Gemini Advanced is smarter in all of these areas. Better models The current model picker for Gemini Advanced users. Credit: Lifehacker With Gemini Advanced, you get access to the best AI models Google has to offer: These models do eventually travel down to the free tier, as new ones are released. It's hard to quantify the difference, but Google says it's top-tier models are "far more capable at highly complex tasks" such as coding, reasoning, and creative collaboration. At the time I'm writing this, the best AI model available for free users is Flash 2.0, and the best Gemini Advanced AI model is 2.0 Pro Experimental. In the tests I've run with code and text generation, the advanced AI model is noticeably better in terms of detail and comprehensiveness—but the free AI model is perfectly fine. The more demanding your needs, the better Gemini Advanced is going to be for you. If you're working on thorny math problems or complex software coding, then the upgrade is probably worth it; if you're sticking to making your emails sound less prolix, maybe not. More AI features Deep Research is one of the extra tools paying users have access to. Credit: Lifehacker Another extra you get with Gemini Advanced is Deep Research, which essentially goes off and writes a comprehensive report on a topic of your choice, using resources found on the web. I asked the tool for a full breakdown of the features of the Google Pixel 9 Pro Fold and what it means for the foldables market, which it returned in seven minutes. The article that came out the other end was mostly accurate and well-written, if a bit generic. It hit all the key points that users would need to know, before listing website sources at the end, which is handy for fact-checking—as well as a reminder that AI doesn't actually know anything, it just scoops up and sorts human knowledge. Then there's NotebookLM, the research-focused AI tool from Google that can make AI-hosted podcasts for you. You get more of NotebookLM across the board, if you're on the Google One AI Premium plan: 20 audio podcasts per day rather than 3, 500 questions and answers per day rather than 50, 300 sources per notebook rather than 50, and 500 notebooks per user rather than 100. Gemini Advanced subscribers can also create their own custom Gems. Credit: Gemini After that there are the Gemini Gems, the customized AI bots you can create inside Gemini to concentrate on specific tasks. You can create Gems for coding, resume writing, or fitness coaching for example, load up documents for them to refer to and train from, and specify the tone and approach of their responses. Certain other features are exclusive to Gemini Advanced right now, including the option to have Gemini remember certain pieces of information about you (like your job and interests), and the ability to access previous chats. It remains to be seen whether these more minor features will eventually make their way down to the free plan. Finally, Gemini Advanced users can get the AI built right into Google's online apps, including Google Docs and Gmail. This can be useful for analyzing files and messages, and composing new ones, but it's something I tend to completely ignore because I can't really find a use for it—your mileage may vary. Is Google One AI Premium worth it? You can try Gemini Advanced for free for a month. Credit: Google I should also mention that Google One AI Premium is a Google One plan: You get 2TB of storage for Gmail, Google Photos, and Google Drive, which would set you back $10 a month separately. You're essentially paying another $10 for Gemini Advanced, so your choice depends partly on whether or not you need any more Google storage. If you spend a lot of time making serious use of AI or just playing around with it, then Gemini Advanced may well be worth it for you: The AI is better, you've got the tools like Deep Research and Gems to make use of, and you get AI piped into other Google apps too. For my job, it's of course beneficial to be able to test out the latest models, and all the features Gemini has to offer (but not to churn out articles, of course). If you're not finding any practical applications of AI for yourself right now, then the free version of Google Gemini is perfectly fine: There's still a lot you can do with it, and it still returns a high standard of responses across a full range of tasks. It's also worth bearing in mind that you can try out Google One AI Premium free for a month, to see for yourself whether you can get enough value out of it. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: We work in a completely open plan office, and are a PR/ creative services agency. There are separate meeting rooms, and two banks of unused desks round the side of the kitchen which feel slightly separate from the main seating area and are often used for hot desking or ad hoc meetings. We are mandated in the office three days a week. The guidelines are for everyone to be in Monday and Wednesday (these are our anchor days), and for teams to make an effort to choose the same third day to maximize the chances for in-person working on office days. We’re a small staff of around 25, so on some days the office can feel incredibly quiet. For the last six months or so, on and off, we’ve been playing the radio from a small Alexa speaker, which is controlled by whoever has taken the initiative to turn it on, and plays local radio stations or old school pop playlists. The speaker/radio was introduced following widespread feedback to the Employee Council after returning to the office that the environment was dead, with a specific request for music to played in the background. Despite majority support, there are a few people in the office who dislike having music in the office (understandably, can’t please everyone!), one of whom is my direct report, Julie. Whenever the radio is turned on, she visibly/audibly is annoyed and often abruptly packs up her desk and moves to the co-working area for the rest of the day, without saying anything to the team. The manner in which she does it could be read as passive-aggressive, and her working away from the team then makes the point of coming together in the office slightly null. Julie has previously formally complained to me about the music (in writing), and I handled it by speaking to her in person to explain that while I understood her frustrations, the music is not on all the time (about 10% of the time I’d say, since it’s often forgotten about) and that as an office, we want to be creating a “buzzy” atmosphere and the music is part of that and a specific request from the majority of the office. I also told her she’s welcome to leverage the co-working space when it feels too much, and that she can always speak to me if she feels the volume is too loud (personally, the HR manager and I don’t feel it is), so I can ask the person in control that day to turn it down. However, her huffy response each time the music comes on is starting to become really obvious to everyone in the office, and I worry it’s setting the wrong expectation of how we should interact with each other to her new employee, who only joined our team a few months ago. I think what jars the most is the lack of communication when she heads over to the other desk and the way it sets the tone from her for the rest of the day. Is there a better way for me to handle the situation? For what it’s worth, Julie listens to music in her headphones most days as standard throughout the day, and has previously vocalized that she’s unhappy working from the office due to her commute and would prefer to work from home. It’s not okay to be repeatedly huffy at work … but it’s impossible to tackle this without acknowledging that a lot of people would have trouble working with music on! It’s not unreasonable if Julie finds it tough to do that. And the fact that she listens to her own music through headphones doesn’t change that; people often have a certain type of background music that they can work easily with, while having a harder time focusing with something different. (One easily understood example would be someone who finds classical music helps them focus, but music with words breaks their concentration. The same can be true of music you know well — which might fade into a sort of pleasant background buzz — but less familiar music intrudes on your focus differently.) If you’re someone who can’t focus with certain types of music on but is told you have to be in the office “to be more productive” … well, that’s going to grate. And if you raise it to your manager and are told, essentially, “too bad because everyone else likes it” and “we want a buzzy atmosphere” … it’s going to feel pretty bad, like your ability to focus and do your job is less important than other people’s desire for “buzz.” (That’s why typically music in an office is one of those things where a veto from any one person should be decisive — especially when other people can use headphones to listen to what they want.) All that said, you’re in office that sometimes plays music and it doesn’t sound like that’s going to change — and Julie does have a space she can move to where it’s quieter. You’ve heard her out, you’ve told her the music is there to stay, and you allow her to move when she needs to. It’s reasonable to expect her to do that without obvious huffiness. To be clear, I’m sympathetic to Julie’s frustration. I’d find it hard as hell to write in the conditions you describe. But being obviously huffy about it every time she moves isn’t okay either. If she’s that upset, she needs to either revisit it with you or conclude the conditions of this job aren’t ones she can work with. That said … how huffy are we talking about? If she’s rolling her eyes and sighing heavily and storming off, that’s not okay and you should tell her she can’t do that. (Be prepared for her to be frustrated that you’re telling her to stop disrupting others but not stopping them from disrupting her … but if that happens, you can point out that injecting anger into a shared work environment is not the same thing as playing music.) But if it’s more that she’s quietly picking up her things and moving without saying anything … that doesn’t seem like such a problem. What real benefit is there to her announcing she’s moving every time? (If anything, it might be more disruptive if she declares it every time.) Again, obvious huffiness/frustration is not okay. If that’s what’s happening, I would say it this way: “I’m sympathetic to it being harder for you to work when music is playing, and I fully support you moving to a quieter area when you need to. I also understand why you’re frustrated. But when you roll your eyes and slam your things down, you’re making the work environment uncomfortable for others in a very different way. Again, it’s fine to move to a different space if you need to. I just need you to do it without the visible display of frustration.” But you should also recognize that you’ve put her in a situation where she’s required to work from an environment that would be tough for a lot of people to focus in. View the full article

A year before Elon Musk helped start OpenAI in San Francisco, philanthropist and Microsoft cofounder Paul Allen already had established his own nonprofit artificial intelligence research laboratory in Seattle. Their mission was to advance AI for humanity’s benefit. More than a decade later, the Allen Institute for Artificial Intelligence, or Ai2, isn’t nearly as well-known as the ChatGPT maker but is still pursuing the “high-impact” AI sought by Allen, who died in 2018. One of its latest AI models, Tulu 3 405B, rivals OpenAI and China’s DeepSeek on several benchmarks. But unlike OpenAI, it says it’s developing AI systems that are “truly open” for others to build upon. The institute’s CEO Ali Farhadi has been running Ai2 since 2023 after a stint at Apple. He spoke with the Associated Press. The interview has been edited for length and clarity. Why is openness important to your mission? Our mission is to do AI innovation and AI breakthroughs to solve some of the biggest working problems facing humanity today. The biggest threat to AI innovation is the closed nature of the practice. We have been pushing very, very strongly towards openness. If you think about open-source software, the core essence was, “I should be able to understand what you did. I should be able to change it. I should be able to fork from it. I should be able to use part of it, half of it, all of it. And once I build my thing, I put it out there and you should be able to do the same.” What do you consider an open-source AI model? It is a really heated topic at the moment. To us, open-source means that you understand what you did. Open weights models (such as Meta’s) are great because people could just grab those weights and follow the rest, but they aren’t open source. Open source is when you actually have access to every part of the puzzle. Why aren’t more AI developers sharing training data for models they say are open? If I want to postulate, some of these training data have a little bit of questionable material in them. But also the training data for these models are the actual IP. The data is probably the most sacred part. Many think there’s a lot of value in it. In my opinion, rightfully so. Data plays a significant role in improving your model, changing the behavior of your model. It’s tedious, it’s challenging. Many companies spend a lot of dollars, a lot of investments, in that domain and they don’t like to share it. What are the AI applications you’re most excited about? As it matures, I think AI is getting ready to be taken seriously for crucial problem domains such as science discovery. A good part of some disciplines involves a complicated search for a solution—for a gene structure, a cell structure, or specific configurations of elements. Many of those problems can be formulated computationally. There’s only so much you can do by just downloading a model from the web that was trained on text data and fine tuning it. Our hope is to empower scientists to be able to actually train their own model. —Matt O’Brien, AP Technology Writer View the full article

German election winner says he will hold talks with other parties to adopt constitutional change in next 30 daysView the full article

Nathan Gill made comments and wrote media articles on Ukraine while an MEP, court hears View the full article

We may earn a commission from links on this page. Gardening season is approaching faster than it might seem, and like a lot of modern gardeners, I get an assist from technology every year. I use tech to help raise seeds into seedlings, plant them outside, produce a harvest, and still have a whole life outside of the garden. From weather stations and soil monitors to apps and calendars, here's all the tech I'm dusting off right now to start getting ready. A weather stationIt begins with the basics. I have a Tempest weather station in my front yard, and a few smart temperature gauges in the backyard. Although you can easily pull weather information from a local weather station (you’d be surprised how many neighbors have them; locate them at Weather Underground), I still find it incredibly helpful to know the real microclimate of my yard. I know when rain, hail, snow is going to hit, and the actual temperature at any time, whether I’m at home or away. For outdoor temperature monitoring, I’ve yet to find sensors that are as hardy as the Aqara or Switchbot. Soil monitorsThe temperature outside is important for planting, since you shouldn’t place plants outside until the overnight temps are stable above fifty degrees, but soil temperature is just as important. There’s never been great soil sensors before now, but this year I’m trying the ThirdReality Smart Soil Sensor in a few locations. I’m also excited to try the new Moen soil sensors. Not only are the sensors going to tell me when my soil is warm enough for planting, they can give important humidity data to my smart watering system—I’ve used a Hydrawise for three seasons and I’m incredibly happy with it. Hydrawise looks and acts like a normal drip or sprinkler control, but it has a wifi module that will connect to your phone and a local weather station and it uses the data to decide whether to water that day, and how much. It's great to be able to control my drip system from my phone, and get detailed reports on how much water was used. Garden appsThat’s all helpful to know when to plant, but I start seeds inside, and I use a bucket of different tech tools to help. First, there’s the planning stage. You don’t start all your seeds at once, you seed so the seedlings they produce are ready at about the time they can go out into the ground outside. Keeping track of what to plant when can be overwhelming, so I use Seedtime to create a planting calendar—its app and desktop interface are incredibly helpful.. A seedsheet in excel, and the trays they represent Credit: Amanda Blum The seed trays themselves hold 50, 72, or 128 seedlings, and you don’t put a label marker into each cell, which would be time consuming. I use a method taught to me by Meg Cowden of Seed to Fork, and use Google Spreadsheets to keep track of what is in each tray. The trays are numbered and marked with a front and back, and the spreadsheet details what is in each cell of the tray. When I go to plant, I bring my phone with me, or sometimes I print out a sheet. Automations and controllersI’ve discussed at some length how I plant seeds and what I use, but I rely on technology to ensure I’m keeping my seedlings on track. For instance, seedling heat mats ensure the soil in the trays is warm enough for seeds to germinate, but you need to control that heat because if the temperature gets too high, seeds get baked. I use an Inkbird controller to do so. It includes a probe to put into the soil, and then from your phone (or the controller), you specify a temperature range. The controller will turn the heat mat on and off to ensure it maintains the right temperature. I’ve also learned (the hard way) that too much humidity can lead to viruses and other problems in my seed-starting room, so with an Aqara temperature and humidity sensor, I use a Google Home automation to kick on the overhead fan when humidity gets too high. The fan’s air benefits the plants, too, which form stronger stems with a breeze. Calendars, voice assistants and remindersOutside, the Monty compost monitor reminds me to turn over my compost occasionally when the worms aren’t doing their job. It sends notifications to update me on the status of my compost, which is quite helpful. Truly, reminders are the key to much of my garden success. I have an entire Google calendar that is solely for garden reminders, such as when to plant specific seeds outside, check on plants, or put trellises up. Those reminders stream to my Google Nest speakers and my voice assistant will speak up to let me know if I forgot something. Most importantly, the calendar can be repurposed year to year. Security cameras I’ve been surprised how much I engage my smart cameras around the yard; yes, they catch critters who can cause damage (I’m particularly aware of neighborhood cats setting up in my garden this year, due to their ability to transmit bird flu), but it’s even helpful during a storm to check on how some fragile plants are doing. I’m excited to test the new Petal cameras coming from Bird Buddy, which use solar power and are installed at plant level. They use AI to report how your plants are faring. I hope to use these to capture weekly updates of my yard from the camera’s positions. I use these photos in wintertime, to decide what to plant each year. View the full article