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It always was — at the right price and for those with eyes wide open to the economic downsideView the full article

Competition from Jonathan Orszag’s Econic Partners triggered 14% share price slideView the full article

‘Europe must take its own decisions’, says foreign minister José Manuel AlbaresView the full article

iPhone-maker is rare holdout in Silicon Valley against conservative efforts to force rollback on DEI issuesView the full article

Fair competition, regulatory certainty, industry subsidies and financial security are all under attackView the full article

The future of the post-1945 security order hangs in the balanceView the full article

Three years after Russia’s full-scale invasion, Ukraine’s president is facing his biggest fear: war without US supportView the full article

Plan will free up work coaches for more ‘valuable’ work as ministers seek to cut welfare billView the full article

This week our Small Biz Breakdown crew shares their thoughts on the impact on small businesses one month into the second term of Donald Trump’s presidency. They also engage in a fascinating conversation about career paths taken and not taken and the benefits of exploring trade skills. Check out those discussions and so much more in this week’s episode of Small Biz Breakdown right here … Small Business News Roundup HubSpot and Canva Partner to Streamline Design and Marketing Integration HubSpot and Canva have announced a new partnership aimed at simplifying content creation for small and medium-sized businesses. The collaboration integrates Canva’s design tools directly into HubSpot’s platform, enabling users to create, edit, and publish on-brand content without leaving the HubSpot environment. Ignition Launches AutoPricing to Automate Price Increases for Service-Based Businesses Ignition has introduced AutoPricing, a first-to-market suite of pricing automation tools designed to help professional services businesses streamline price increases at scale. The new capabilities allow businesses to automate bulk price adjustments, providing greater control over revenue growth while improving long-term cash flow and profitability. Loeffler Confirmed as Next SBA Administrator The U.S. Senate voted Wednesday to confirm former Georgia Sen. Kelly Loeffler as the next administrator of the Small Business Administration. Loeffler had been tapped by President Donald Trump for the position during the transition to his second term in the White House. GoPro Updates 360 Experience with Refreshed MAX Camera and AI-Powered Editing Tools GoPro, Inc. has unveiled a series of updates to its 360 video ecosystem, including the reintroduction of the refreshed MAX 360 camera, an upgraded mobile editing experience in the GoPro Quik App, and a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects. Lumio Launches to Bring AI-Powered Business Enablement to Professional Services Lumio, a newly launched company specializing in AI-driven solutions for professional services firms, aims to transform how elite practitioners navigate commercial and strategic challenges. Founded by legal industry veterans, Lumio introduces AI-powered bionic teaming to enhance decision-making, business development, and firm leadership in a rapidly evolving market. Adobe Expands Firefly AI With Commercially Safe Video Model and New App Features Adobe has launched a major expansion of its Firefly generative AI platform, introducing a new Firefly Video Model in public beta and unveiling new Firefly plan offerings that integrate AI-powered video, image, and vector generation. YouTube Integrates Veo 2 AI Video Generation Into Shorts, Expands Creative Tools YouTube has announced the integration of Google DeepMind’s latest video generation model, Veo 2, into its Shorts platform, enhancing AI-powered creative tools for users. The update expands Dream Screen, YouTube’s AI-driven background generator, and introduces the ability to create standalone AI-generated video clips that can be added to Shorts. Study: Gig Workers Face High Injury Risks, Financial Strain, and Lack of Support A new study from Atticus highlights the risks faced by gig economy workers, revealing that many continue working through injuries without compensation or support. The research, based on a survey of 1,000 American gig workers, found that 15% have suffered workplace injuries or illnesses, with nearly 90% working through their health issues due to financial pressures. Survey Reveals Financial Challenges and Perks of Freelancing A recent survey by Everly Life highlights the financial struggles freelancers face, despite the growing appeal of gig work. While 75% of freelancers feel confident their work will help them meet retirement goals, 54% report heightened pressure to save before they retire. The findings underscore the financial uncertainty that comes with self-employment, despite the autonomy it offers. Nevada Woman Admits to Fraudulently Seeking Nearly $100M in COVID-19 Tax Credits A Las Vegas woman has pleaded guilty to conspiring to defraud the U.S. government by submitting fraudulent tax refund claims for COVID-19 employment tax credits, securing $33 million in improper payouts from the IRS. Small Biz Breakdown: Are Small Businesses Still Driving the US Economy? For years, it’s been the commonly held belief that small businesses are the backbone of the U.S. economy. Has that changed? If so, what’s changing it or what’s threatening to make that commonly held belief to maybe not as true as it once was? This week, our expert panel from Small Biz Breakdown share their thoughts on the idea that small businesses are still the backbone of the U.S. NetSuite Expands AI Capabilities and Product Enhancements to Boost Business Efficiency NetSuite has introduced a range of AI-driven innovations, new product offerings, and integrations designed to enhance business efficiency, streamline processes, and support diverse revenue models. These updates, announced at SuiteConnect New York, aim to automate operations, reduce manual workload, and improve financial and procurement functions for organizations of all sizes. BigCommerce Introduces Catalyst for Faster, More Flexible Ecommerce Storefronts BigCommerce (Nasdaq: BIGC) has announced updates to Catalyst, its next-generation composable storefront technology, designed to simplify and accelerate ecommerce site deployment. The new feature allows marketers to launch and customize storefronts with a single click from the BigCommerce Control Panel, eliminating the need for extensive development time and resources. This article, "Weekly RoundUp – February 20, 2025" was first published on Small Business Trends View the full article

This week our Small Biz Breakdown crew shares their thoughts on the impact on small businesses one month into the second term of Donald Trump’s presidency. They also engage in a fascinating conversation about career paths taken and not taken and the benefits of exploring trade skills. Check out those discussions and so much more in this week’s episode of Small Biz Breakdown right here … Small Business News Roundup HubSpot and Canva Partner to Streamline Design and Marketing Integration HubSpot and Canva have announced a new partnership aimed at simplifying content creation for small and medium-sized businesses. The collaboration integrates Canva’s design tools directly into HubSpot’s platform, enabling users to create, edit, and publish on-brand content without leaving the HubSpot environment. Ignition Launches AutoPricing to Automate Price Increases for Service-Based Businesses Ignition has introduced AutoPricing, a first-to-market suite of pricing automation tools designed to help professional services businesses streamline price increases at scale. The new capabilities allow businesses to automate bulk price adjustments, providing greater control over revenue growth while improving long-term cash flow and profitability. Loeffler Confirmed as Next SBA Administrator The U.S. Senate voted Wednesday to confirm former Georgia Sen. Kelly Loeffler as the next administrator of the Small Business Administration. Loeffler had been tapped by President Donald Trump for the position during the transition to his second term in the White House. GoPro Updates 360 Experience with Refreshed MAX Camera and AI-Powered Editing Tools GoPro, Inc. has unveiled a series of updates to its 360 video ecosystem, including the reintroduction of the refreshed MAX 360 camera, an upgraded mobile editing experience in the GoPro Quik App, and a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects. Lumio Launches to Bring AI-Powered Business Enablement to Professional Services Lumio, a newly launched company specializing in AI-driven solutions for professional services firms, aims to transform how elite practitioners navigate commercial and strategic challenges. Founded by legal industry veterans, Lumio introduces AI-powered bionic teaming to enhance decision-making, business development, and firm leadership in a rapidly evolving market. Adobe Expands Firefly AI With Commercially Safe Video Model and New App Features Adobe has launched a major expansion of its Firefly generative AI platform, introducing a new Firefly Video Model in public beta and unveiling new Firefly plan offerings that integrate AI-powered video, image, and vector generation. YouTube Integrates Veo 2 AI Video Generation Into Shorts, Expands Creative Tools YouTube has announced the integration of Google DeepMind’s latest video generation model, Veo 2, into its Shorts platform, enhancing AI-powered creative tools for users. The update expands Dream Screen, YouTube’s AI-driven background generator, and introduces the ability to create standalone AI-generated video clips that can be added to Shorts. Study: Gig Workers Face High Injury Risks, Financial Strain, and Lack of Support A new study from Atticus highlights the risks faced by gig economy workers, revealing that many continue working through injuries without compensation or support. The research, based on a survey of 1,000 American gig workers, found that 15% have suffered workplace injuries or illnesses, with nearly 90% working through their health issues due to financial pressures. Survey Reveals Financial Challenges and Perks of Freelancing A recent survey by Everly Life highlights the financial struggles freelancers face, despite the growing appeal of gig work. While 75% of freelancers feel confident their work will help them meet retirement goals, 54% report heightened pressure to save before they retire. The findings underscore the financial uncertainty that comes with self-employment, despite the autonomy it offers. Nevada Woman Admits to Fraudulently Seeking Nearly $100M in COVID-19 Tax Credits A Las Vegas woman has pleaded guilty to conspiring to defraud the U.S. government by submitting fraudulent tax refund claims for COVID-19 employment tax credits, securing $33 million in improper payouts from the IRS. Small Biz Breakdown: Are Small Businesses Still Driving the US Economy? For years, it’s been the commonly held belief that small businesses are the backbone of the U.S. economy. Has that changed? If so, what’s changing it or what’s threatening to make that commonly held belief to maybe not as true as it once was? This week, our expert panel from Small Biz Breakdown share their thoughts on the idea that small businesses are still the backbone of the U.S. NetSuite Expands AI Capabilities and Product Enhancements to Boost Business Efficiency NetSuite has introduced a range of AI-driven innovations, new product offerings, and integrations designed to enhance business efficiency, streamline processes, and support diverse revenue models. These updates, announced at SuiteConnect New York, aim to automate operations, reduce manual workload, and improve financial and procurement functions for organizations of all sizes. BigCommerce Introduces Catalyst for Faster, More Flexible Ecommerce Storefronts BigCommerce (Nasdaq: BIGC) has announced updates to Catalyst, its next-generation composable storefront technology, designed to simplify and accelerate ecommerce site deployment. The new feature allows marketers to launch and customize storefronts with a single click from the BigCommerce Control Panel, eliminating the need for extensive development time and resources. This article, "Weekly RoundUp – February 20, 2025" was first published on Small Business Trends View the full article

Expectations of Germany’s next chancellor are already sky-high but coalition talks will be toughView the full article

Friedrich Merz says he has ‘no illusions’ about Trump administration’s ‘indifference’ towards EuropeView the full article

Morse Micro's new HaLowLink1 extends any Wi-Fi network by miles - for what amounts to an investment of chump change. The post Never thought you could get miles and miles of Wi-Fi range? Guess again. Now you can. appeared first on Wi-Fi NOW Global. View the full article

Artificial intelligence can be a financial advisor’s ally, or it can be your competitor. By Davyde Wachell The Holistic Guide to Wealth Management Go PRO for members-only access to more Rory Henry. View the full article

Artificial intelligence can be a financial advisor’s ally, or it can be your competitor. By Davyde Wachell The Holistic Guide to Wealth Management Go PRO for members-only access to more Rory Henry. View the full article

Ceremony in packed 55,000-seat stadium comes five months after veteran leader’s passingView the full article

Maximize team efficiency through personalized time management and a tailored approach that boosts your collective performance. Hybrid work is supposed to mean flexibility and freedom—but for many teams, it’s become a chaotic mess of endless Zoom calls, constant notifications, and blurred boundaries between work and personal life. Instead of getting more done, teams are drowning in […] The post Work your way and win as a team with personalized time management appeared first on RescueTime Blog. View the full article

A central goal of Trump’s henchmen is to defang the EU’s regulatory power for the benefit of American Big TechView the full article

Far-right Alternative for Germany expected to make gains but CDU/CSU leads in pollsView the full article

President’s comment comes a day before third anniversary of Russia’s full-blown invasion of UkraineView the full article

For small businesses looking to increase their social media marketing in the new year, there are many social media platforms that could be a great fit. There are many popular social media platforms out there with an active user base, making it easier to find your target audience. We’ll look at some of the top social media sites to help you develop your social media plans. Most Popular Social Media Sites Social Media PageDescription FacebookThe largest social media site, known for its steady growth and wide reach for businesses. Facebook Messenger is also popular for its advertising opportunities. YouTubeA video-sharing platform great for long-form content. Offers businesses a promotional avenue to build a following. It is one of the most frequently visited sites with a billion monthly active users. LinkedInA professional networking site best used for personal and professional support and connecting with other users. Especially valuable for B2B businesses in building awareness and generating leads. TikTokA newer social networking site that has skyrocketed in popularity. It focuses on short-form video content and is especially popular among younger users. An excellent platform for businesses looking to build their brand in a fun, exciting way. InstagramAn excellent platform for building an online community and promoting a brand. Supports both video and image content and offers opportunities for influencer marketing campaigns to increase brand awareness. PinterestA visual search engine and publishing platform allowing users to 'pin' images they like. A useful tool for businesses looking to increase brand awareness and create easily discoverable content. WhatsAppAn instant messaging platform that has become popular for business use. WhatsApp Business includes features for businesses to send messages to customers and create a fast communication channel. TwitterA microblogging platform that lets businesses tweet short informational bites, updates, and promotions. It is primarily used as a customer service channel, but due to the active user base, promotional activities should also be considered. SnapchatKnown for its quick and easy use, Snapchat allows businesses to share promotions, updates, and other visual content to engage with users. Despite slower growth compared to other platforms, there are still millions of active users that businesses can connect with. VimeoA professional video platform that shares content. It's a paid platform, perfect for professional videographers and creatives to showcase work. Offers high-quality features for long-form, gated videos for communication and marketing. TumblrTumblr is a microblogging and social networking platform that allows users to post multimedia content and other short-form content. It is known for its highly visual and creative content, as well as its strong community of users who share similar interests. Tumblr provides a platform for artists, photographers, writers, and other creatives who want to share their work. QuoraQuora is a question-and-answer platform that allows users to ask and answer questions on a wide range of topics. It is known for its high-quality content and its community of experts who provide insightful answers to users’ questions. Quora is for anyone who wants to learn more about a particular topic or share their knowledge. RedditReddit is a social news aggregation, web content rating, and discussion website that allows users to submit content and vote on it. It is known for its highly engaged community of users who are passionate about a wide range of topics. If you want to stay up-to-date on the latest news and trends, as well as connect with like-minded individuals Reddit is for you. The great thing about social media platforms is that they come with a social networking app. That means you can reach users on a variety of devices to raise brand awareness, including mobile devices. The most popular social media platforms include: Facebook Facebook is the largest social media site and has seen steady growth over the years. It is the most popular social media platform with an active user base and wide reach for businesses. Facebook Messenger, which is Facebook’s messaging app, is incredibly popular as well and offers advertising opportunities. YouTube YouTube is a video-sharing platform that is great for long-form video content, and its parent company is Google. A YouTube channel is one of the best promotional avenues for businesses and can be a way to build a following. With a billion monthly active users, there is a lot of potential to build a social media presence and connect to YouTube users. LinkedIn LinkedIn is a professional social networking site with a large subset of active users. LinkedIn is best used for personal and professional support and connecting with other users. If your business is B2B, LinkedIn can be immensely valuable in building awareness and generating leads through your professional network. TikTok TikTok has been a more recent addition to social networking sites and has skyrocketed in popularity. It’s currently one of the most downloaded apps on both the Google Store and the App store. TikTok is a video-sharing platform similar to Youtube but more focused on short-form video content such as music and lipsync videos. For businesses looking to build their personal brand in a fun, exciting way with younger users, TikTok is a great platform to add to their social media strategy. Instagram Instagram is another social media website that is an excellent platform for building your online community and promoting your brand. You can reach potential customers in many ways on Instagram, as it supports both video and images. For example, you can use your business page to post images and short videos and repost user-generated content. You can also create influencer marketing campaigns on Instagram to increase brand awareness. Pinterest Pinterest serves as a visual search engine and publishing platform where users can ‘pin’ images they find appealing, organized by themes and groups. For businesses, Pinterest offers an excellent opportunity to enhance brand awareness and generate content that users can easily discover and pin. This content can encompass DIY tips, inspirational visuals, and other unique images that users will want to ‘pin’. Whatsapp Whatsapp is an instant messaging platform used by people all over the world. With WhatsApp, users can send text messages, voice and video calls, and group video chats over Wi-Fi. Many businesses have now started using WhatsApp Business and have created their own Whatsapp business accounts to enable easy communication with customers via instant message. Whatsapp for Business also includes features to make it easy for businesses to send messages to customers and create a fast communication channel. More Top Social Media Platforms Many other social media platforms have an active user base and are used by businesses for promotions, marketing, and customer communication. These include: X X is a microblogging platform used by users and businesses. With X, companies can quickly tweet out short informational bites, updates, and promotions and easily communicate with customers. It’s primarily used as a customer service channel, but X users are very active, so promotional activities should also be considered on the social networking platform. Snapchat Snapchat is one of the most popular social media platforms because it is so quick and easy to use and has a lot of visual user-generated content. In addition, Snapchat has a social networking feature that allows businesses to share promotions, updates, and other visual content to engage with users. Although growth has slowed for Snapchat compared to other platforms, there are still millions of active users that businesses can connect with using the platform. Vimeo Like YouTube and Twitch, Vimeo is a professional video platform that shares content. It is a paid platform, so monthly fees are associated with it; it is excellent for professional videographers and creatives to showcase work and provide information. In addition, Vimeo has some great, high-quality features regarding videos, so it is beneficial for long-form, gated videos for communication and marketing. Tumblr Tumblr is a microblogging and social networking platform that allows users to post multimedia content and other short-form content. It is known for its highly visual and creative content, as well as its strong community of users who share similar interests. Tumblr provides a platform for artists, photographers, writers, and other creatives who want to share their work. Quora Quora is a question-and-answer platform that allows users to ask and answer questions on a wide range of topics. It is known for its high-quality content and its community of experts who provide insightful answers to users’ questions. Quora is for anyone who wants to learn more about a particular topic or share their knowledge. Reddit Reddit is a social news aggregation, web content rating, and discussion website that allows users to submit content and vote on it. It is known for its highly engaged community of users who are passionate about a wide range of topics. If you want to stay up-to-date on the latest news and trends, as well as connect with like-minded individuals Reddit is for you. Why Should Your Business Use Social Media? Social media is a powerful tool that can be used to reach new customers, build relationships with existing customers, and promote your business. If you’re not using social media, you’re missing out on a huge opportunity to grow your business. There are many benefits to using social media for business, including: Reaching new customers: Social media can help you reach new customers who may not have heard of your business before. You can use social media to target your ads to specific demographics, interests, and even locations. Building relationships with customers: Social media is a great way to build relationships with your customers. You can interact with them directly, answer their questions, and get their feedback. This can help you improve your products and services and create a more loyal customer base. Promoting your business: Social media is a great way to promote your business. You can share news about your company, your products, and your services. You can also run contests and giveaways to generate excitement and engagement. Gathering customer feedback: Social media is an excellent tool for collecting customer feedback. You can pose questions, request suggestions, and receive input on your products and services. This feedback is invaluable for enhancing your business and driving its success. Building brand awareness: Social media can help you build brand awareness. When you share interesting and informative content on social media, you’re putting your brand in front of potential customers. This can help people become more familiar with your brand and what you have to offer. If you’re not sure how to get started with social media for business, here are a few tips: Choose the right platforms: Not all social media platforms are created equal. Some platforms are better suited for certain businesses than others. For example, if you’re a B2B business, LinkedIn is a great platform to reach your target audience. If you’re a retail business, Instagram is a great platform to showcase your products. Create a strong social media presence: Once you’ve chosen the right platforms, you need to create a strong social media presence. This means creating a professional profile, sharing interesting and informative content, and interacting with your followers. Run social media ads: Social media ads can be a great way to reach new customers and promote your business. You can target your ads to specific demographics, interests, and even locations. Measure your results: It’s important to measure your results so you can see what’s working and what’s not. You can use social media analytics tools to track your followers, engagement, and website traffic. Here are some additional tips for using social media for business: Be consistent: The key to success on social media is consistency. You need to post regularly and share interesting and informative content. Be authentic: People can spot a fake from a mile away. Be yourself and let your personality shine through on social media. Be responsive: Respond to comments and questions from your followers as quickly as possible. This shows that you care about their feedback and that you’re engaged with them. Have fun: Social media should be fun! If you’re not enjoying yourself, it will show in your posts. So relax, have fun, and let your personality shine through. READ MORE: Social Media Channels You’re Probably Not Using Now Analyzing Social Media Trends and Metrics Understanding and analyzing trends and metrics on popular social media sites is essential for businesses to effectively navigate the constantly changing social media landscape. Here’s how you can use this data to enhance your marketing strategies and boost engagement: Identifying Key Metrics: Different platforms have different metrics. Key metrics typically include engagement rate (likes, comments, shares), reach, impressions, follower growth, and click-through rate. Identify which metrics are most relevant to your business goals. Utilizing Analytics Tools: Most popular social media sites provide built-in analytics tools. Leverage these tools to collect data on audience demographics, engagement patterns, and content performance. Additionally, third-party tools can deliver more comprehensive analyses and comparisons across different platforms. Monitoring Trends: Stay updated with the latest social media trends. This includes understanding popular content formats, hashtag usage, and emerging platforms. Tools like Google Trends and social listening software can be invaluable in tracking these trends. Competitor Analysis: Examine the social media presence of your competitors. Assess their content strategies, engagement rates, and follower growth. This analysis can offer valuable insights into successful approaches in your industry and help you pinpoint opportunities to set your brand apart. Content Performance Review: Consistently assess how your content is performing. Determine which post types generate the highest engagement and modify your content strategy based on these insights. Also, consider the days and times when your posts attract the most interaction. Audience Feedback: Beyond quantitative metrics, qualitative feedback like comments and messages can provide valuable insights into your audience’s preferences and perceptions. Use this feedback to refine your messaging and content. ROI Measurement: If you’re running paid social media campaigns, calculate the return on investment (ROI) by measuring the cost per engagement and the conversion rate. This will help in assessing the effectiveness of your ad spend. Adaptive Strategy: Social media trends and algorithms change frequently. Use the insights from metrics and trends analysis to continually adapt and refine your social media strategy for better alignment with your audience’s interests and behaviors. READ MORE: Social Media Channels for Marketing Your Business: The Ultimate Guide FAQs What is the best social media site for businesses? The best social media site for businesses depends on the type of business and the target audience. However, some popular social media sites for businesses include Facebook, LinkedIn, and Twitter. What are the benefits of using social media for businesses? There are many benefits to using social media for businesses, including: Reaching new customers: Social media can help businesses reach new customers who may not have heard of them before. Building relationships with customers: Social media can help businesses build relationships with their customers by interacting with them directly and answering their questions. Promoting products and services: Social media can help businesses promote their products and services by sharing photos, videos, and blog posts. Gathering customer feedback: Social media can help businesses gather customer feedback by asking questions and soliciting suggestions. Building brand awareness: Social media can help businesses build brand awareness by sharing interesting and informative content. What are the risks of using social media for businesses? There are also some risks associated with using social media for businesses, such as: Negative customer feedback: Businesses can encounter negative feedback from customers on popular social media sites, potentially harming their reputation. Cyberbullying: Businesses may be the target of cyberbullying on social media, which can damage their reputation and morale. Data privacy: Businesses need to be careful about how they collect and use data on social media, as they may be subject to data privacy laws. Security risks: Businesses need to be careful about the security of their social media accounts, as they may be hacked. What are the most popular social media platforms for different age groups? The most popular social media platforms for different age groups vary, but some general trends include: Teenagers: Teenagers are most likely to use social media platforms like TikTok, Snapchat, and Instagram. Young adults: Young adults are most likely to use social media platforms like Facebook, Twitter, and LinkedIn. Middle-aged adults: Middle-aged adults are most likely to use social media platforms like Facebook, LinkedIn, and Pinterest. Seniors: Seniors are most likely to use social media platforms like Facebook, LinkedIn, and YouTube. How can businesses use social media to reach different age groups? Businesses can use social media to reach different age groups by: Using different social media platforms: Businesses can use different social media platforms that are popular with different age groups. Creating different types of content: Businesses can create different types of content that appeal to different age groups. Using different marketing strategies: Businesses can use different marketing strategies to reach different age groups. What are the future trends for social media? The future trends for social media are difficult to predict, but some possible trends include: Increased use of video: Video is becoming increasingly popular on social media, and this trend is likely to continue in the future. Growing popularity of live streaming: Live streaming is gaining traction on popular social media sites, and this trend is expected to persist moving forward. Increased use of augmented reality and virtual reality: Augmented reality and virtual reality are still in their early stages, but they have the potential to revolutionize social media in the future. Enhanced personalization: Popular social media sites are becoming more tailored to individual users, and this trend is expected to persist moving forward. Image: Depositphotos This article, "Top Social Media Platforms to Elevate Your Marketing" was first published on Small Business Trends View the full article

For small businesses looking to increase their social media marketing in the new year, there are many social media platforms that could be a great fit. There are many popular social media platforms out there with an active user base, making it easier to find your target audience. We’ll look at some of the top social media sites to help you develop your social media plans. Most Popular Social Media Sites Social Media PageDescription FacebookThe largest social media site, known for its steady growth and wide reach for businesses. Facebook Messenger is also popular for its advertising opportunities. YouTubeA video-sharing platform great for long-form content. Offers businesses a promotional avenue to build a following. It is one of the most frequently visited sites with a billion monthly active users. LinkedInA professional networking site best used for personal and professional support and connecting with other users. Especially valuable for B2B businesses in building awareness and generating leads. TikTokA newer social networking site that has skyrocketed in popularity. It focuses on short-form video content and is especially popular among younger users. An excellent platform for businesses looking to build their brand in a fun, exciting way. InstagramAn excellent platform for building an online community and promoting a brand. Supports both video and image content and offers opportunities for influencer marketing campaigns to increase brand awareness. PinterestA visual search engine and publishing platform allowing users to 'pin' images they like. A useful tool for businesses looking to increase brand awareness and create easily discoverable content. WhatsAppAn instant messaging platform that has become popular for business use. WhatsApp Business includes features for businesses to send messages to customers and create a fast communication channel. TwitterA microblogging platform that lets businesses tweet short informational bites, updates, and promotions. It is primarily used as a customer service channel, but due to the active user base, promotional activities should also be considered. SnapchatKnown for its quick and easy use, Snapchat allows businesses to share promotions, updates, and other visual content to engage with users. Despite slower growth compared to other platforms, there are still millions of active users that businesses can connect with. VimeoA professional video platform that shares content. It's a paid platform, perfect for professional videographers and creatives to showcase work. Offers high-quality features for long-form, gated videos for communication and marketing. TumblrTumblr is a microblogging and social networking platform that allows users to post multimedia content and other short-form content. It is known for its highly visual and creative content, as well as its strong community of users who share similar interests. Tumblr provides a platform for artists, photographers, writers, and other creatives who want to share their work. QuoraQuora is a question-and-answer platform that allows users to ask and answer questions on a wide range of topics. It is known for its high-quality content and its community of experts who provide insightful answers to users’ questions. Quora is for anyone who wants to learn more about a particular topic or share their knowledge. RedditReddit is a social news aggregation, web content rating, and discussion website that allows users to submit content and vote on it. It is known for its highly engaged community of users who are passionate about a wide range of topics. If you want to stay up-to-date on the latest news and trends, as well as connect with like-minded individuals Reddit is for you. The great thing about social media platforms is that they come with a social networking app. That means you can reach users on a variety of devices to raise brand awareness, including mobile devices. The most popular social media platforms include: Facebook Facebook is the largest social media site and has seen steady growth over the years. It is the most popular social media platform with an active user base and wide reach for businesses. Facebook Messenger, which is Facebook’s messaging app, is incredibly popular as well and offers advertising opportunities. YouTube YouTube is a video-sharing platform that is great for long-form video content, and its parent company is Google. A YouTube channel is one of the best promotional avenues for businesses and can be a way to build a following. With a billion monthly active users, there is a lot of potential to build a social media presence and connect to YouTube users. LinkedIn LinkedIn is a professional social networking site with a large subset of active users. LinkedIn is best used for personal and professional support and connecting with other users. If your business is B2B, LinkedIn can be immensely valuable in building awareness and generating leads through your professional network. TikTok TikTok has been a more recent addition to social networking sites and has skyrocketed in popularity. It’s currently one of the most downloaded apps on both the Google Store and the App store. TikTok is a video-sharing platform similar to Youtube but more focused on short-form video content such as music and lipsync videos. For businesses looking to build their personal brand in a fun, exciting way with younger users, TikTok is a great platform to add to their social media strategy. Instagram Instagram is another social media website that is an excellent platform for building your online community and promoting your brand. You can reach potential customers in many ways on Instagram, as it supports both video and images. For example, you can use your business page to post images and short videos and repost user-generated content. You can also create influencer marketing campaigns on Instagram to increase brand awareness. Pinterest Pinterest serves as a visual search engine and publishing platform where users can ‘pin’ images they find appealing, organized by themes and groups. For businesses, Pinterest offers an excellent opportunity to enhance brand awareness and generate content that users can easily discover and pin. This content can encompass DIY tips, inspirational visuals, and other unique images that users will want to ‘pin’. Whatsapp Whatsapp is an instant messaging platform used by people all over the world. With WhatsApp, users can send text messages, voice and video calls, and group video chats over Wi-Fi. Many businesses have now started using WhatsApp Business and have created their own Whatsapp business accounts to enable easy communication with customers via instant message. Whatsapp for Business also includes features to make it easy for businesses to send messages to customers and create a fast communication channel. More Top Social Media Platforms Many other social media platforms have an active user base and are used by businesses for promotions, marketing, and customer communication. These include: X X is a microblogging platform used by users and businesses. With X, companies can quickly tweet out short informational bites, updates, and promotions and easily communicate with customers. It’s primarily used as a customer service channel, but X users are very active, so promotional activities should also be considered on the social networking platform. Snapchat Snapchat is one of the most popular social media platforms because it is so quick and easy to use and has a lot of visual user-generated content. In addition, Snapchat has a social networking feature that allows businesses to share promotions, updates, and other visual content to engage with users. Although growth has slowed for Snapchat compared to other platforms, there are still millions of active users that businesses can connect with using the platform. Vimeo Like YouTube and Twitch, Vimeo is a professional video platform that shares content. It is a paid platform, so monthly fees are associated with it; it is excellent for professional videographers and creatives to showcase work and provide information. In addition, Vimeo has some great, high-quality features regarding videos, so it is beneficial for long-form, gated videos for communication and marketing. Tumblr Tumblr is a microblogging and social networking platform that allows users to post multimedia content and other short-form content. It is known for its highly visual and creative content, as well as its strong community of users who share similar interests. Tumblr provides a platform for artists, photographers, writers, and other creatives who want to share their work. Quora Quora is a question-and-answer platform that allows users to ask and answer questions on a wide range of topics. It is known for its high-quality content and its community of experts who provide insightful answers to users’ questions. Quora is for anyone who wants to learn more about a particular topic or share their knowledge. Reddit Reddit is a social news aggregation, web content rating, and discussion website that allows users to submit content and vote on it. It is known for its highly engaged community of users who are passionate about a wide range of topics. If you want to stay up-to-date on the latest news and trends, as well as connect with like-minded individuals Reddit is for you. Why Should Your Business Use Social Media? Social media is a powerful tool that can be used to reach new customers, build relationships with existing customers, and promote your business. If you’re not using social media, you’re missing out on a huge opportunity to grow your business. There are many benefits to using social media for business, including: Reaching new customers: Social media can help you reach new customers who may not have heard of your business before. You can use social media to target your ads to specific demographics, interests, and even locations. Building relationships with customers: Social media is a great way to build relationships with your customers. You can interact with them directly, answer their questions, and get their feedback. This can help you improve your products and services and create a more loyal customer base. Promoting your business: Social media is a great way to promote your business. You can share news about your company, your products, and your services. You can also run contests and giveaways to generate excitement and engagement. Gathering customer feedback: Social media is an excellent tool for collecting customer feedback. You can pose questions, request suggestions, and receive input on your products and services. This feedback is invaluable for enhancing your business and driving its success. Building brand awareness: Social media can help you build brand awareness. When you share interesting and informative content on social media, you’re putting your brand in front of potential customers. This can help people become more familiar with your brand and what you have to offer. If you’re not sure how to get started with social media for business, here are a few tips: Choose the right platforms: Not all social media platforms are created equal. Some platforms are better suited for certain businesses than others. For example, if you’re a B2B business, LinkedIn is a great platform to reach your target audience. If you’re a retail business, Instagram is a great platform to showcase your products. Create a strong social media presence: Once you’ve chosen the right platforms, you need to create a strong social media presence. This means creating a professional profile, sharing interesting and informative content, and interacting with your followers. Run social media ads: Social media ads can be a great way to reach new customers and promote your business. You can target your ads to specific demographics, interests, and even locations. Measure your results: It’s important to measure your results so you can see what’s working and what’s not. You can use social media analytics tools to track your followers, engagement, and website traffic. Here are some additional tips for using social media for business: Be consistent: The key to success on social media is consistency. You need to post regularly and share interesting and informative content. Be authentic: People can spot a fake from a mile away. Be yourself and let your personality shine through on social media. Be responsive: Respond to comments and questions from your followers as quickly as possible. This shows that you care about their feedback and that you’re engaged with them. Have fun: Social media should be fun! If you’re not enjoying yourself, it will show in your posts. So relax, have fun, and let your personality shine through. READ MORE: Social Media Channels You’re Probably Not Using Now Analyzing Social Media Trends and Metrics Understanding and analyzing trends and metrics on popular social media sites is essential for businesses to effectively navigate the constantly changing social media landscape. Here’s how you can use this data to enhance your marketing strategies and boost engagement: Identifying Key Metrics: Different platforms have different metrics. Key metrics typically include engagement rate (likes, comments, shares), reach, impressions, follower growth, and click-through rate. Identify which metrics are most relevant to your business goals. Utilizing Analytics Tools: Most popular social media sites provide built-in analytics tools. Leverage these tools to collect data on audience demographics, engagement patterns, and content performance. Additionally, third-party tools can deliver more comprehensive analyses and comparisons across different platforms. Monitoring Trends: Stay updated with the latest social media trends. This includes understanding popular content formats, hashtag usage, and emerging platforms. Tools like Google Trends and social listening software can be invaluable in tracking these trends. Competitor Analysis: Examine the social media presence of your competitors. Assess their content strategies, engagement rates, and follower growth. This analysis can offer valuable insights into successful approaches in your industry and help you pinpoint opportunities to set your brand apart. Content Performance Review: Consistently assess how your content is performing. Determine which post types generate the highest engagement and modify your content strategy based on these insights. Also, consider the days and times when your posts attract the most interaction. Audience Feedback: Beyond quantitative metrics, qualitative feedback like comments and messages can provide valuable insights into your audience’s preferences and perceptions. Use this feedback to refine your messaging and content. ROI Measurement: If you’re running paid social media campaigns, calculate the return on investment (ROI) by measuring the cost per engagement and the conversion rate. This will help in assessing the effectiveness of your ad spend. Adaptive Strategy: Social media trends and algorithms change frequently. Use the insights from metrics and trends analysis to continually adapt and refine your social media strategy for better alignment with your audience’s interests and behaviors. READ MORE: Social Media Channels for Marketing Your Business: The Ultimate Guide FAQs What is the best social media site for businesses? The best social media site for businesses depends on the type of business and the target audience. However, some popular social media sites for businesses include Facebook, LinkedIn, and Twitter. What are the benefits of using social media for businesses? There are many benefits to using social media for businesses, including: Reaching new customers: Social media can help businesses reach new customers who may not have heard of them before. Building relationships with customers: Social media can help businesses build relationships with their customers by interacting with them directly and answering their questions. Promoting products and services: Social media can help businesses promote their products and services by sharing photos, videos, and blog posts. Gathering customer feedback: Social media can help businesses gather customer feedback by asking questions and soliciting suggestions. Building brand awareness: Social media can help businesses build brand awareness by sharing interesting and informative content. What are the risks of using social media for businesses? There are also some risks associated with using social media for businesses, such as: Negative customer feedback: Businesses can encounter negative feedback from customers on popular social media sites, potentially harming their reputation. Cyberbullying: Businesses may be the target of cyberbullying on social media, which can damage their reputation and morale. Data privacy: Businesses need to be careful about how they collect and use data on social media, as they may be subject to data privacy laws. Security risks: Businesses need to be careful about the security of their social media accounts, as they may be hacked. What are the most popular social media platforms for different age groups? The most popular social media platforms for different age groups vary, but some general trends include: Teenagers: Teenagers are most likely to use social media platforms like TikTok, Snapchat, and Instagram. Young adults: Young adults are most likely to use social media platforms like Facebook, Twitter, and LinkedIn. Middle-aged adults: Middle-aged adults are most likely to use social media platforms like Facebook, LinkedIn, and Pinterest. Seniors: Seniors are most likely to use social media platforms like Facebook, LinkedIn, and YouTube. How can businesses use social media to reach different age groups? Businesses can use social media to reach different age groups by: Using different social media platforms: Businesses can use different social media platforms that are popular with different age groups. Creating different types of content: Businesses can create different types of content that appeal to different age groups. Using different marketing strategies: Businesses can use different marketing strategies to reach different age groups. What are the future trends for social media? The future trends for social media are difficult to predict, but some possible trends include: Increased use of video: Video is becoming increasingly popular on social media, and this trend is likely to continue in the future. Growing popularity of live streaming: Live streaming is gaining traction on popular social media sites, and this trend is expected to persist moving forward. Increased use of augmented reality and virtual reality: Augmented reality and virtual reality are still in their early stages, but they have the potential to revolutionize social media in the future. Enhanced personalization: Popular social media sites are becoming more tailored to individual users, and this trend is expected to persist moving forward. Image: Depositphotos This article, "Top Social Media Platforms to Elevate Your Marketing" was first published on Small Business Trends View the full article

DOGE's erratic approach may jeopardize efforts to weaken the agency, anonymous sources warned. The Musk team's unpredictable actions could face legal challenges—potentially paving the way for a resilient CFPB to endure. View the full article

Gasoline prices across the U.S. remained largely unchanged over the past week, with the national average for a gallon of gas holding at $3.16, according to AAA. The price per kilowatt hour of electricity at public EV charging stations also remained stable at 34 cents. Gasoline Supply and Demand Trends The latest data from the Energy Information Administration (EIA) shows a decline in gasoline demand, falling from 8.57 million barrels per day (b/d) to 8.23 million b/d. Total domestic gasoline supply also dropped slightly, from 248.1 million barrels to 247.9 million barrels. Gasoline production saw a decrease, averaging 9.2 million barrels per day. The current national gas average is 4 cents higher than a month ago but 11 cents lower than a year ago. Oil Market Overview Crude oil prices saw a slight increase, with West Texas Intermediate (WTI) rising 40 cents to settle at $72.25 per barrel. Meanwhile, crude oil inventories grew by 4.6 million barrels, bringing total U.S. crude oil stockpiles to 432.5 million barrels—approximately 3% below the five-year average for this time of year. Most Expensive and Least Expensive Gas Markets Top 10 Most Expensive Gasoline Markets: California – $4.84 Hawaii – $4.55 Washington – $4.14 Nevada – $3.87 Oregon – $3.77 Alaska – $3.45 Arizona – $3.41 Pennsylvania – $3.36 Illinois – $3.27 Washington, D.C. – $3.25 Top 10 Least Expensive Gasoline Markets: Mississippi – $2.67 Louisiana – $2.75 Tennessee – $2.76 Texas – $2.76 Oklahoma – $2.78 Kentucky – $2.78 Alabama – $2.79 Arkansas – $2.82 Kansas – $2.83 Missouri – $2.84 Electric Vehicle Charging Costs Top 10 Most Expensive States for Public Charging (Per kWh): Hawaii – 55 cents West Virginia – 47 cents Montana – 44 cents Idaho – 42 cents Tennessee – 42 cents Arkansas – 42 cents New Hampshire – 42 cents Kentucky – 41 cents Alaska – 41 cents South Carolina – 41 cents Top 10 Least Expensive States for Public Charging (Per kWh): Kansas – 22 cents Nebraska – 25 cents Maryland – 25 cents Missouri – 25 cents Iowa – 28 cents Texas – 29 cents Utah – 29 cents Michigan – 29 cents North Dakota – 30 cents South Dakota – 31 cents Image: AAA This article, "Gas Prices Hold Steady as National Average Remains at $3.16" was first published on Small Business Trends View the full article

Gasoline prices across the U.S. remained largely unchanged over the past week, with the national average for a gallon of gas holding at $3.16, according to AAA. The price per kilowatt hour of electricity at public EV charging stations also remained stable at 34 cents. Gasoline Supply and Demand Trends The latest data from the Energy Information Administration (EIA) shows a decline in gasoline demand, falling from 8.57 million barrels per day (b/d) to 8.23 million b/d. Total domestic gasoline supply also dropped slightly, from 248.1 million barrels to 247.9 million barrels. Gasoline production saw a decrease, averaging 9.2 million barrels per day. The current national gas average is 4 cents higher than a month ago but 11 cents lower than a year ago. Oil Market Overview Crude oil prices saw a slight increase, with West Texas Intermediate (WTI) rising 40 cents to settle at $72.25 per barrel. Meanwhile, crude oil inventories grew by 4.6 million barrels, bringing total U.S. crude oil stockpiles to 432.5 million barrels—approximately 3% below the five-year average for this time of year. Most Expensive and Least Expensive Gas Markets Top 10 Most Expensive Gasoline Markets: California – $4.84 Hawaii – $4.55 Washington – $4.14 Nevada – $3.87 Oregon – $3.77 Alaska – $3.45 Arizona – $3.41 Pennsylvania – $3.36 Illinois – $3.27 Washington, D.C. – $3.25 Top 10 Least Expensive Gasoline Markets: Mississippi – $2.67 Louisiana – $2.75 Tennessee – $2.76 Texas – $2.76 Oklahoma – $2.78 Kentucky – $2.78 Alabama – $2.79 Arkansas – $2.82 Kansas – $2.83 Missouri – $2.84 Electric Vehicle Charging Costs Top 10 Most Expensive States for Public Charging (Per kWh): Hawaii – 55 cents West Virginia – 47 cents Montana – 44 cents Idaho – 42 cents Tennessee – 42 cents Arkansas – 42 cents New Hampshire – 42 cents Kentucky – 41 cents Alaska – 41 cents South Carolina – 41 cents Top 10 Least Expensive States for Public Charging (Per kWh): Kansas – 22 cents Nebraska – 25 cents Maryland – 25 cents Missouri – 25 cents Iowa – 28 cents Texas – 29 cents Utah – 29 cents Michigan – 29 cents North Dakota – 30 cents South Dakota – 31 cents Image: AAA This article, "Gas Prices Hold Steady as National Average Remains at $3.16" was first published on Small Business Trends View the full article