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Bidding on Branded Terms Increases Clicks by 18.3%

ResidentialBusiness
in Technical SEO

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Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who…
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https://residentialbusiness.com/income/topic/119-bidding-on-branded-terms-increases-clicks-by-183/
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