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96.98% of Clicks Happen in the Top 10 Search Results

October 22, 2025Oct 22

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop…

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96.98% of Clicks Happen in the Top 10 Search Results

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