How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Posted January 28Jan 28

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing tactics that help audiences recognize and recall a brand name,…

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How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

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