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A large share of each generation, baby boomers, Gen X, Millennials and Gen Z, said another age group is the reason why homeownership is unaffordable, Clever found. View the full article

There still is potential for the Supreme Court to review nuances of its landmark Tyler v. Hennepin County decision as other lawsuits raise questions about it. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I used to buy cheap earbuds from random brands all the time, simply because I needed some earbuds that wouldn't give me a heart attack if (or when) I lost them. If that sounds like your earbud-buying strategy, there's a great deal on a pair of budget earbuds that actually have pretty decent specs: the Anker Soundcore P20i. Right now, these workhorse earbuds are on sale for $19.99 (originally $39.99), matching the lowest price they have reached according to price-checking tools. Soundcore by Anker P20i Color: White, Ear Placement: In Ear, Battery life: 30 hours, Water resistant: Yes. $19.99 at Amazon $39.99 Save $20.00 Get Deal Get Deal $19.99 at Amazon $39.99 Save $20.00 Anker has been making surprisingly good budget-friendly earbuds, headphones, and speakers for a while. The Anker P20i/P25i (same earbuds, different names) came out in late 2023 and are a decent budget pick, offering features that you usually only see in higher-end earbuds. You get Bluetooth 5.3, 10-hour battery life per charge and another 30 hours from the case, a bass boost feature, and a companion app. The app lets you choose from 22 preset EQ options so you can find the sound signature that best works for you. There is no custom EQ, but the fact that you have a companion app from a reliable brand for under $20 is impressive by itself. You can also set up a voice assistant from your phone through the app by making it one of the touch control commands. The earbuds are great for people who need a cheap pair to take to the gym, since they are rated IPX5 for water resistance. Although they don't have ANC, the in-ear design naturally eliminates a lot of background noise. These earbuds work with iOS and Android phones and have a "Find My Device" feature with via the aforementioned app. If I was still in my cheap earbuds era, I'd be grabbing these right away. View the full article

Key Takeaways Importance of Gift Shipping: Timely and accurate shipping is vital for customer retention and brand reputation, ensuring a positive gifting experience.Types of Gifts: Understand different categories of gifts, such as physical goods, gift baskets, digital items, and subscription services, each requiring tailored shipping strategies.Choosing Packaging Wisely: Use sturdy packaging and protective materials to secure gifts during transit, and consider reusing boxes with proper care to enhance customer satisfaction.Selecting Shipping Services: Evaluate various carriers for reliability, speed, and cost, and ensure you offer tracking options to keep customers informed about their shipments.Weight and Size Restrictions: Familiarize yourself with carriers’ limits on package weight and size to avoid additional costs and shipping delays.Personalization and Tracking: Enhance the gifting experience with personalized touches and provide real-time tracking to foster transparency and improve customer service. Sending a gift to someone special can create unforgettable moments, but figuring out how to ship it can feel overwhelming. Whether it’s for a birthday, an anniversary, or just because, ensuring your thoughtful present arrives safely and on time is key. With the right tips and tricks, you can navigate the shipping process effortlessly. From choosing the perfect packaging to selecting reliable carriers, you’ll learn how to make your gift-giving experience smooth and enjoyable. Let’s dive into the essentials of shipping a gift that will leave a lasting impression. Overview of Gift Shipping Gift shipping involves thoughtful planning to ensure timely and secure delivery. For small businesses, mastering this process enhances customer satisfaction and drives repeat sales. Understanding key elements of gift shipping can streamline your operations and elevate your service. Importance of Shipping Gifts Shipping gifts accurately affects customer retention and brand management. Timely delivery fosters positive customer experiences, encouraging word-of-mouth referrals. To manage expectations, communicate delivery windows upfront and monitor shipment statuses. Adaptability in your shipping strategy facilitates resolution of potential conflicts, ensuring your customers remain satisfied. Types of Gifts You Can Ship Various gifts can be shipped to delight your customers, including: Physical Goods: Products like handmade crafts, clothing, and gourmet food items that require careful packaging to prevent damage. Gift Baskets: Curated collections that combine different products offer a unique gifting experience and enhance customer satisfaction. Digital Items: Gift cards or e-vouchers that eliminate shipping concerns while providing instant gratification. Subscription Services: Monthly curated boxes that encourage ongoing customer engagement and build loyalty over time. Each gift type requires specific shipping strategies to manage costs and meet delivery deadlines efficiently. By optimizing your gift shipping process, you position your small business for growth and success. How to Ship a Gift Shipping a gift involves careful planning and execution, especially for small businesses aiming to enhance customer satisfaction. Follow these guidelines to ensure a smooth shipping process. Choosing the Right Packaging Selecting appropriate packaging is vital for ensuring your gift arrives intact. Consider these aspects: Select the Right Box: Use a sturdy box that fits the gift well. Avoid oversized or undersized boxes that can collapse or crush contents, affecting customer satisfaction. Use Protective Materials: Wrap fragile items with bubble wrap or padding. Fill empty spaces with packing peanuts or crumpled paper to secure the gift in transit, preventing damage. Reuse Boxes Wisely: If reusing boxes, remove old labels and ensure the box is free of water damage or rips. Quality packaging contributes to a positive customer experience and reflects on your brand’s reputation. Secure the Box: Seal all seams with strong packing tape, reinforcing corners and edges for added protection. This commitment to quality control minimizes returns and improves inventory management. Selecting a Shipping Service Choosing a reliable shipping service can significantly impact delivery times and customer satisfaction. Evaluate these factors: Research Shipping Options: Compare local and national carriers based on delivery speed, reliability, and rates. Utilizing technology solutions, such as shipping software, can streamline this process. Consider Tracking Services: Select shipping options with tracking capabilities to keep customers informed. Enhanced communication skills in this area can boost customer retention and trust. Evaluate Costs: Analyze shipping costs and options to ensure they align with your budget and business strategy. Consider flat-rate or free shipping promotions to enhance sales management and encourage customer acquisition. Understand Delivery Timeframes: Provide accurate information on shipping times, ensuring you meet deadlines. Accurate delivery forecasts can enhance your business operations and boost customer satisfaction. Implementing these steps not only streamlines your shipping workflow but also positions your business for growth by improving operational efficiency and fostering positive relationships with customers. Considerations for Shipping a Gift When shipping a gift, several key factors enhance the overall experience, especially for small businesses aiming for effective customer service and operational efficiency. Choosing the Right Shipping Service Select reputable shipping services like DHL, FedEx, or UPS, known for their reliability and speed. For domestic deliveries, consider national postal services that offer tracking and insurance. Evaluating these options aligns with your business strategy and ensures timely delivery, which plays a crucial role in customer retention and satisfaction. Weight and Size Restrictions Understand weight and size limitations set by carriers. Most shipping services impose restrictions on package weight, commonly between 70 pounds and 150 pounds, and dimensions that typically shouldn’t exceed 108 inches in length. Keeping your packages within these limits prevents unwanted costs and delays, enhancing your workflow efficiency. Measure your items accurately before packaging to avoid issues. Delivery Times and Costs Analyze delivery times and associated costs to optimize budgeting. Various shipping options may offer different rates and timeframes. Express services guarantee faster delivery at a higher price, while standard shipping saves costs but takes longer. For small businesses, balancing delivery speed with cost-effectiveness supports financial planning and aligns with your project management goals. Regularly review shipping rates to remain competitive and meet customer expectations. Implementing these considerations will streamline your gift shipping process and bolster customer satisfaction. Best Practices for Shipping Gifts Shipping gifts requires attention to detail to ensure successful delivery and enhance customer satisfaction. Follow these best practices to streamline your gift shipping process. Personalizing Your Gift Personalization adds value to your gifts and can improve customer retention. Include a handwritten note or a customized message inside the package. You can also select unique packaging that matches the occasion or reflects your brand’s identity. Tailoring the experience fosters an emotional connection with the recipient, which can lead to repeat business and positive word-of-mouth recommendations. Tracking Your Shipment Tracking your shipments is critical for maintaining transparency and managing customer expectations. Choose a reliable shipping service that provides real-time tracking information. This enables you to share tracking details with customers, keeping them informed about when to expect their gifts. Implementing effective tracking strategies enhances your customer service and helps you address any delays proactively, ensuring optimal operational efficiency and satisfaction. Conclusion Shipping a gift isn’t just about getting it from point A to point B. It’s about creating a memorable experience for both you and the recipient. By taking the time to choose the right packaging and a reliable carrier you can ensure your gift arrives safely and on time. For businesses mastering the art of gift shipping can significantly enhance customer satisfaction. Personal touches like handwritten notes or unique packaging can make all the difference in fostering emotional connections. With careful planning and attention to detail you can elevate your gift-giving process and strengthen relationships. Embrace these strategies and watch how your thoughtful gestures resonate with those who matter most. Frequently Asked Questions Why is thoughtful gift shipping important? Thoughtful gift shipping creates memorable moments for special occasions. Proper planning ensures gifts arrive safely and on time, enhancing the overall gift-giving experience. What are some tips for effective gift shipping? To ship gifts effectively, choose the right packaging, select reliable carriers, and measure items accurately to avoid extra costs. Personalization, such as handwritten notes, can also enhance impact. Which carriers are recommended for shipping gifts? Reputable carriers like DHL, FedEx, UPS, and national postal services are recommended for shipping gifts. They offer reliable services and can accommodate various shipping needs. How can small businesses improve their gift shipping process? Small businesses can improve their shipping process by mastering timely delivery, maintaining effective communication about delivery windows, and personalizing packages to enhance customer satisfaction. What types of gifts can be shipped? You can ship a variety of gifts, including physical goods, gift baskets, digital items, and subscription services. Each type requires a specific shipping strategy for optimal results. How can personalization enhance the gift shipping experience? Adding personalized elements, like handwritten notes or unique packaging, fosters emotional connections and enhances the gift-giving experience, leading to increased customer retention and satisfaction. What should I consider when choosing packaging for gifts? When choosing packaging, select sturdy boxes, use protective materials to prevent damage, and securely seal the box. This prevents mishaps during transit and ensures gifts arrive in perfect condition. How do I determine shipping costs and delivery times? Shipping costs and delivery times depend on the carrier, as well as the weight, size, and distance of the shipment. Measuring items accurately and choosing cost-effective options helps balance speed and expenses. Image Via Envato This article, "Essential Tips to Ship a Gift for Memorable Moments and Customer Satisfaction" was first published on Small Business Trends View the full article

Key Takeaways Importance of Gift Shipping: Timely and accurate shipping is vital for customer retention and brand reputation, ensuring a positive gifting experience.Types of Gifts: Understand different categories of gifts, such as physical goods, gift baskets, digital items, and subscription services, each requiring tailored shipping strategies.Choosing Packaging Wisely: Use sturdy packaging and protective materials to secure gifts during transit, and consider reusing boxes with proper care to enhance customer satisfaction.Selecting Shipping Services: Evaluate various carriers for reliability, speed, and cost, and ensure you offer tracking options to keep customers informed about their shipments.Weight and Size Restrictions: Familiarize yourself with carriers’ limits on package weight and size to avoid additional costs and shipping delays.Personalization and Tracking: Enhance the gifting experience with personalized touches and provide real-time tracking to foster transparency and improve customer service. Sending a gift to someone special can create unforgettable moments, but figuring out how to ship it can feel overwhelming. Whether it’s for a birthday, an anniversary, or just because, ensuring your thoughtful present arrives safely and on time is key. With the right tips and tricks, you can navigate the shipping process effortlessly. From choosing the perfect packaging to selecting reliable carriers, you’ll learn how to make your gift-giving experience smooth and enjoyable. Let’s dive into the essentials of shipping a gift that will leave a lasting impression. Overview of Gift Shipping Gift shipping involves thoughtful planning to ensure timely and secure delivery. For small businesses, mastering this process enhances customer satisfaction and drives repeat sales. Understanding key elements of gift shipping can streamline your operations and elevate your service. Importance of Shipping Gifts Shipping gifts accurately affects customer retention and brand management. Timely delivery fosters positive customer experiences, encouraging word-of-mouth referrals. To manage expectations, communicate delivery windows upfront and monitor shipment statuses. Adaptability in your shipping strategy facilitates resolution of potential conflicts, ensuring your customers remain satisfied. Types of Gifts You Can Ship Various gifts can be shipped to delight your customers, including: Physical Goods: Products like handmade crafts, clothing, and gourmet food items that require careful packaging to prevent damage. Gift Baskets: Curated collections that combine different products offer a unique gifting experience and enhance customer satisfaction. Digital Items: Gift cards or e-vouchers that eliminate shipping concerns while providing instant gratification. Subscription Services: Monthly curated boxes that encourage ongoing customer engagement and build loyalty over time. Each gift type requires specific shipping strategies to manage costs and meet delivery deadlines efficiently. By optimizing your gift shipping process, you position your small business for growth and success. How to Ship a Gift Shipping a gift involves careful planning and execution, especially for small businesses aiming to enhance customer satisfaction. Follow these guidelines to ensure a smooth shipping process. Choosing the Right Packaging Selecting appropriate packaging is vital for ensuring your gift arrives intact. Consider these aspects: Select the Right Box: Use a sturdy box that fits the gift well. Avoid oversized or undersized boxes that can collapse or crush contents, affecting customer satisfaction. Use Protective Materials: Wrap fragile items with bubble wrap or padding. Fill empty spaces with packing peanuts or crumpled paper to secure the gift in transit, preventing damage. Reuse Boxes Wisely: If reusing boxes, remove old labels and ensure the box is free of water damage or rips. Quality packaging contributes to a positive customer experience and reflects on your brand’s reputation. Secure the Box: Seal all seams with strong packing tape, reinforcing corners and edges for added protection. This commitment to quality control minimizes returns and improves inventory management. Selecting a Shipping Service Choosing a reliable shipping service can significantly impact delivery times and customer satisfaction. Evaluate these factors: Research Shipping Options: Compare local and national carriers based on delivery speed, reliability, and rates. Utilizing technology solutions, such as shipping software, can streamline this process. Consider Tracking Services: Select shipping options with tracking capabilities to keep customers informed. Enhanced communication skills in this area can boost customer retention and trust. Evaluate Costs: Analyze shipping costs and options to ensure they align with your budget and business strategy. Consider flat-rate or free shipping promotions to enhance sales management and encourage customer acquisition. Understand Delivery Timeframes: Provide accurate information on shipping times, ensuring you meet deadlines. Accurate delivery forecasts can enhance your business operations and boost customer satisfaction. Implementing these steps not only streamlines your shipping workflow but also positions your business for growth by improving operational efficiency and fostering positive relationships with customers. Considerations for Shipping a Gift When shipping a gift, several key factors enhance the overall experience, especially for small businesses aiming for effective customer service and operational efficiency. Choosing the Right Shipping Service Select reputable shipping services like DHL, FedEx, or UPS, known for their reliability and speed. For domestic deliveries, consider national postal services that offer tracking and insurance. Evaluating these options aligns with your business strategy and ensures timely delivery, which plays a crucial role in customer retention and satisfaction. Weight and Size Restrictions Understand weight and size limitations set by carriers. Most shipping services impose restrictions on package weight, commonly between 70 pounds and 150 pounds, and dimensions that typically shouldn’t exceed 108 inches in length. Keeping your packages within these limits prevents unwanted costs and delays, enhancing your workflow efficiency. Measure your items accurately before packaging to avoid issues. Delivery Times and Costs Analyze delivery times and associated costs to optimize budgeting. Various shipping options may offer different rates and timeframes. Express services guarantee faster delivery at a higher price, while standard shipping saves costs but takes longer. For small businesses, balancing delivery speed with cost-effectiveness supports financial planning and aligns with your project management goals. Regularly review shipping rates to remain competitive and meet customer expectations. Implementing these considerations will streamline your gift shipping process and bolster customer satisfaction. Best Practices for Shipping Gifts Shipping gifts requires attention to detail to ensure successful delivery and enhance customer satisfaction. Follow these best practices to streamline your gift shipping process. Personalizing Your Gift Personalization adds value to your gifts and can improve customer retention. Include a handwritten note or a customized message inside the package. You can also select unique packaging that matches the occasion or reflects your brand’s identity. Tailoring the experience fosters an emotional connection with the recipient, which can lead to repeat business and positive word-of-mouth recommendations. Tracking Your Shipment Tracking your shipments is critical for maintaining transparency and managing customer expectations. Choose a reliable shipping service that provides real-time tracking information. This enables you to share tracking details with customers, keeping them informed about when to expect their gifts. Implementing effective tracking strategies enhances your customer service and helps you address any delays proactively, ensuring optimal operational efficiency and satisfaction. Conclusion Shipping a gift isn’t just about getting it from point A to point B. It’s about creating a memorable experience for both you and the recipient. By taking the time to choose the right packaging and a reliable carrier you can ensure your gift arrives safely and on time. For businesses mastering the art of gift shipping can significantly enhance customer satisfaction. Personal touches like handwritten notes or unique packaging can make all the difference in fostering emotional connections. With careful planning and attention to detail you can elevate your gift-giving process and strengthen relationships. Embrace these strategies and watch how your thoughtful gestures resonate with those who matter most. Frequently Asked Questions Why is thoughtful gift shipping important? Thoughtful gift shipping creates memorable moments for special occasions. Proper planning ensures gifts arrive safely and on time, enhancing the overall gift-giving experience. What are some tips for effective gift shipping? To ship gifts effectively, choose the right packaging, select reliable carriers, and measure items accurately to avoid extra costs. Personalization, such as handwritten notes, can also enhance impact. Which carriers are recommended for shipping gifts? Reputable carriers like DHL, FedEx, UPS, and national postal services are recommended for shipping gifts. They offer reliable services and can accommodate various shipping needs. How can small businesses improve their gift shipping process? Small businesses can improve their shipping process by mastering timely delivery, maintaining effective communication about delivery windows, and personalizing packages to enhance customer satisfaction. What types of gifts can be shipped? You can ship a variety of gifts, including physical goods, gift baskets, digital items, and subscription services. Each type requires a specific shipping strategy for optimal results. How can personalization enhance the gift shipping experience? Adding personalized elements, like handwritten notes or unique packaging, fosters emotional connections and enhances the gift-giving experience, leading to increased customer retention and satisfaction. What should I consider when choosing packaging for gifts? When choosing packaging, select sturdy boxes, use protective materials to prevent damage, and securely seal the box. This prevents mishaps during transit and ensures gifts arrive in perfect condition. How do I determine shipping costs and delivery times? Shipping costs and delivery times depend on the carrier, as well as the weight, size, and distance of the shipment. Measuring items accurately and choosing cost-effective options helps balance speed and expenses. Image Via Envato This article, "Essential Tips to Ship a Gift for Memorable Moments and Customer Satisfaction" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Two years ago, screenless fitness tracker Whoop took on a problem that none of its competitors have managed to solve: answering the question “how hard was your weightlifting workout?” Its initial implementation was clunky and finicky. I don’t think I managed to log a single workout correctly. But now, with improvements over the years, it’s become a much more useful feature. The game changer for me? Being able to connect exercises to a workout after you do the workout. This way you can’t mess up the tracking during the workout, but you still get the thing you actually care about—a Strain score accurate enough to power the app’s sleep and recovery recommendations. Read on for more about how to use the Strength Trainer, and what it can and (still) can’t do. What is Whoop’s Strength Trainer? Credit: Beth Skwarecki The Strength Trainer is a way of tracking strength workouts, separate from the way you’d track any other workout with Whoop. It was introduced in 2023, and aims to give you a more appropriate Strain score (reflecting how hard the workout was on your body) compared to tracking it purely by heart rate. To use the Strength Trainer, you need to create (or choose) a workout in the app, telling Whoop exactly what exercises you plan to do, what weight you’re using, and how many sets and reps. You can either have the app follow along with your workout in real time, or connect a workout to an activity after the fact. Why Whoop’s Strength Trainer gives it a huge advantage over other wearables Normally, when you track a workout with Whoop, you simply start an activity, and it measures your heart rate during the activity. This makes perfect sense for cardio activities, like running. The higher your heart rate is, for longer, the higher Strain score you’ll get as a result. A high Strain activity is hard on your body, and requires more recovery. A lower Strain score is easier, maybe even restorative. This approach never worked for strength training, though—and that’s a caveat that applies to tracking strength training with any heart-rate-enabled wearable. Your heart rate graph during a weightlifting session will show lots of resting time, and only brief spikes into higher territory. Those heart rate spikes don’t tell the full story of how hard your muscles were working to lift the weight. That’s why I keep saying to ignore heart rate during weight lifting sessions. Before Whoop introduced the Strength Trainer, my weightlifting sessions would always appear in the app as light workouts, equivalent to an easy run or brisk walk—even if I’d had a killer, heavy workout. But with the feature, strength workouts now show an appropriate amount of Strain. And since Strain scores power your recovery recommendations, that’s kind of important. The Strength Trainer turned Whoop from a wearable that only made sense for endurance athletes into one that makes sense for strength athletes, as well, and everybody in between. The best way to use Whoop’s Strength Trainer is after the fact Adding the details of my strength workout brings it from a 9.2 strain (light) to 13.1 (the upper end of moderate—maybe not accurate, but definitely closer to reality). Credit: Beth Skwarecki Below, I’ll explain how you’re supposed to use the Strength Trainer during workouts. But let me skip to my conclusion: Using it during a workout sucks. Using it after a workout is a stroke of genius by the Whoop team, and gives me everything I really need from this feature. All you do is this: Tap “start activity” and select the activity type as Weightlifting, Powerlifting, Functional Fitness, or Box Fitness. Do your strength workout. End the activity and wait for Whoop to process it. Tap the activity, ignoring its insultingly low Strain score, and tap the box that invites you to connect a strength workout to calculate muscular load. Choose or create a workout that matches what you did. Wait while Whoop re-processes the workout, and enjoy your new, higher Strain score. I keep track of my workouts in a notebook while I do them, so it’s simple for me to fill in the details afterward. You could use an app if you prefer—Hevy is one of my favorites. And yes, you could follow along with the Whoop app, but that’s an experience so frustrating and error-prone that I can’t recommend it. Still, for the sake of being thorough, let’s dig in. How to use Whoop’s Strength Trainer during a workout (and why I don’t)Before you start using the Strength Trainer during a workout, you’ll need to set up a workout with the specific exercises you’d like to do. You’ll also want to fill in the reps and weights of each exercise, if possible. To start the workout, you go to the plus icon in the corner of the app’s home screen, and instead of selecting Start Workout, select Strength Trainer instead. Choose the workout you created, and hit Start Workout from that screen. The app will start a warmup timer, and you can begin your exercises by tapping Start First Set. Ironically, one of the things that makes the Whoop ideal for weightlifting—that you can wear it on a bicep band to keep your wrists free for wraps, straps, or kettlebell movements—is not kosher here. The app asks if you’ll be wearing your Whoop on your left or right wrist. Those are your only choices. (I wear it on my bicep anyway. I don’t know if this affects the results.) To do the workout, you’ll need to tap a button in the app every time you start a set and every time you finish one. This is awkward if you don’t want to have your phone with you, and double awkward if you do want to use your phone for anything during the workout. For example, if I’m videoing a set, I need to start the set, switch apps, start my camera, do the set, stop my camera, switch apps, and stop the set in the Whoop app. Miss a step, and you screw up your workout tracking. During a workout, you can: Add a set Remove the last set of an exercise (but not a specific set in the middle) Reorder exercises Redo a set (if you started it by accident) Add an exercise Remove an exercise Change the weight of an exercise (including one you already did) You cannot: Log a set as having been done in the past (if you did it but forgot to hit the start button) Set a timer to alert you when a certain rest time has passed Being able to edit the workout on the fly, or undo a set, are great additions that the Strength Trainer didn’t have when it first launched. But there is still no way to address the common problem (for me, anyway) of forgetting to start a set. When I’m filming sets, or using my phone for anything else during the workout—responding to a text, say—I can easily lose track of the Whoop app. I say, “that’s enough texting,” put down the phone, lift my weight, and then return to the phone and realize my mistake. Drives me nuts. It would help if the Strength Trainer could do a live activity on the lock screen, like it does when I go for a run. Unfortunately, live activities for strength training are only available on Android at the moment. (I use an iPhone.) Why the Strength Trainer still disappoints meI still have such mixed feelings about the Strength Trainer. On the pro side: It does give me an appropriate Strain score for my weightlifting, and adding the workout after the fact is convenient and doesn’t mess up my workout. (I wish there were a push notification so I couldn’t forget, but as long as I remember, it’s all good.) No other wearable does anything like this; they all track the effects of strength training as if it were a type of cardio. But the follow-along version is high-maintenance, like babysitting a toddler during your workout. I’m always making mistakes that there isn’t an easy way to fix. It also doesn’t want me to use my bicep band (sorry, but I can’t use a wrist device for some of my exercises). There’s also no way to enter paused exercises (like a squat where you count to three before standing up) or complexes (like clean + front squat + jerk as one rep). These limitations seem to be tied to the Strength Trainer’s origins in Whoop’s 2021 acquisition of Push, a company that tracked strength exercises through a wrist-based velocity sensor. Whoop users were excited to see velocity-based training (VBT) come to Whoop, but that never happened. In a VBT workout, a coach (or app) gauges how fast you were moving—say, how fast you could stand up from a squat—and use that data to tell you whether or not to add weight for your next set. This way, you’d get customized coaching that responds to how you’re actually performing that day. If you’re tired and everything feels heavy, you’d move slower and the app would cue you to use less weight. If you’re feeling great and even heavy weights move fast, the app would have you push yourself a little harder. But Whoop never brought that promise to Whoop users. (If they have plans, they’re still under wraps.) Instead, they seem to have used some of the underlying technology to train their own algorithms to recognize exercises. If you do a squat while using the Strength Trainer, your Whoop device will, presumably, notice when your rep starts and ends, and record how fast you did the squat. What Whoop does with this data is unclear, though. The company’s materials, like the press release from the Strength Trainer’s launch, carefully avoid using the word “velocity” anywhere. Instead, they seem to use “intensity” as a substitute, which only leads to confusion. In traditional strength training, an intense (heavy, hard on your body) rep would show up in VBT as slow movement. But a Whoop spokesperson said on Reddit that they assume you’re working harder when you move a weight fast. Unfortunately, since Whoop is so squirreley in describing its algorithms, it’s really hard to know what it’s doing, or even what you’re missing (if anything) when you log a strength workout after the fact versus following along in the moment. I emailed back and forth with the Whoop team when the Strength Trainer first came out, trying to understand what calculations it was doing and why, but they kept sending me vague statements that explained nothing. There also haven’t been any validation studies that I can find, comparing the results of the Strength Trainer to, well, anything. Whoop now says it “estimat[es] maximum volume from your workout history,” but I don’t know if that’s a change from the initial implementation or not. They also say it “calculates your personal muscular load by taking the highest intensity of each exercise from your profile.” Does that mean the heaviest (using the traditional sense of intensity) or the fastest (using intensity as a euphemism for velocity)? Again, they don’t define their terms. So, I’m disappointed on many levels. I’m disappointed that Whoop seemed to cannibalize a VBT company to provide something that doesn’t even do VBT. I’m disappointed that Whoop doesn’t tell you what the Strength Trainer is even doing in there. I’m disappointed that the Strength Trainer is so hard to use in its most full-featured version, and I’m disappointed that I don’t even know whether I’m missing out by using the more convenient Log Later function. Ironically, the part of the Strength Trainer I use most—logging later—probably never needed any heart rate or velocity tracking at all. Just enter your numbers, and let the algorithm see how much and how heavy you were lifting. Whoop didn’t need to acquire a company or build out a finicky follow-along feature for that. But here we are. If you find it convenient to follow workouts through the app, great. You are luckier than I. But even with the after-the-fact workout logging, Whoop has still managed to address the fact that strength training is harder on your body than a light cardio workout—something that other wearable companies have not figured out how to do. View the full article

UK prime minister no longer believes ‘trans women are women’, Downing Street says View the full article

Notion Mail is finally out in the wild, for anyone who has a Gmail account. And it's quintessential Notion. If you've used the standard Notion app, you really can't confuse it for anything else. Notion Mail is a minimalist and text-based take on the Mail app that isn't trying to do anything revolutionary. There are no AI summaries, and no complicated split views like in Superhuman. It's just your email, sorted in a way that you like. What does it mean, though, to apply the Notion philosophy to email, and is it good enough for you to make the switch? That is, if you even can. Currently, Notion Mail only works on the Web and on Mac, and it only supports Gmail accounts (leaving out Outlook and enterprise emails). Notion Mail's iOS app is on the way, and the Android app will launch in 2025 as well. But there's no app for Windows on the roadmap. What is Notion?Notion Mail is the latest product from Notion Labs, which is known for its extremely customizable note taking app. Every note in Notion starts with a blank page, but can be customized with blocks, tables, images and more. Some people even turn it into a database, as Notion makes it easy to link one page to another. Notion is free to use for individual users, but charges $10 per month per user for businesses. Plus there's the $10 per month cost for Notion AI, which I'll come back to below. Essentially, Notion Mail aims to take the same minimalist approach of the note-taking app, and apply it to email. Notion users will feel at home Credit: Khamosh Pathak Let's start with how Notion Mail looks and works. It has the same unassuming black and white design that Notion is known for. The buttons are gray, and there are none of the pastel colors or rainbow gradients usually found in AI apps these days. In other words, it feels like Gmail did 15 years ago, but modernized. There's a sidebar that shows all your views, and then a list of email. And that's that, as far as design goes. But because this is Notion, there is also a highly useful command palette (Command+K), so you can compose emails or take actions without leaving your keyboard. Credit: Khamosh Pathak There's support for keyboard shortcuts, too, and native Markdown support, which makes formatting long emails a breeze (and is something that's missing from Gmail and every other major email app). Notion AI is also integrated into the compose box, so you can highlight text and improve your writing, or write an email with a prompt. For integrations, you can set up reminders to remind you to reply to an email, in case you miss it. You can also integrate Notion Calendar to easily display your availability. It's all about AI Auto LabelsNotion isn't rocking the boat with its mail app, but its selling point is the Auto Label feature, which is coupled with the sidebar's Views feature. Let's talk about the Views first. When you first click on Views, you'll be prompted to create feeds for email categories like Promotions, Calendar invites, Updates, and more. You might even be prompted to create custom Views based on your inbox. For instance, the app suggested that I make a view for all my GitHub emails, which is slightly confusing because I'm nowhere near a developer. But you can go in and create a new View at any time. Notion has some templates ready to go from the start, but the easiest way to go about it is to use a prompt and the AI Auto Label feature. Credit: Khamosh Pathak Click the Auto Label button in the top toolbar any time to create a new Label. Here, you'll see a simple text box. Enter any prompt here to create an auto label. For example, you can enter "Emails from Reddit" or "Emails from Grace" to get started. It can help to get a bit granular: The more detailed or specific that you can make it, the better off you'll be. After you enter the prompt, you'll see a toggle switch asking if you want to separate out these emails from the Inbox or not. Notion will also prompt you to "auto label similar" emails as you go about your business. Don't worry: Notion will ask you to approve any labels before applying them. If it's gotten something wrong, you can remove that email, or add in an email that the system overlooked. Credit: Khamosh Pathak After a couple of days of using AI Auto Labels, my experience has been mixed. The first thing to note is that Auto Labels don't go as far back as I would like. So you can't use it to sort out all your invoices from Amazon in the past year in one View. For that, you'd still need to use Gmail search, or another AI like Shortwave. Though, you can create a View for all incoming Amazon emails and invoices, so your future emails will at least be all set. Credit: Khamosh Pathak While Notion Mail is free, you also only get limited access to Notion AI features in the free plan, including the Auto Labels feature. Notion doesn't make it clear what the specific limits are for individuals, but I ran into them pretty quickly after doing my casual testing, where I created 5–6 Auto Labels and tested out Notion AI's writing capabilities. Business limitations are a bit clearer, as Notion says free AI tokens are limited to 500 responses for a workspace. And the more people you add in a workspace, the more Notion raises the free responses limits. As for me, my Notion AI trial ended after just 10 or so responses. And once that happens, you'll have to either wait for the next month to get more free AI credits, or pay up the $10/month for unlimited usage. When you run out of free Notion AI credits, the Auto Labels feature will stop working, and the button with have a Red icon on it, too. The same goes for AI writing features. A Notion wrapper for GmailNotion Mail can serve as a nice alternative to Gmail users who are frustrated with growing bloat, or having to dodge Gemini sidebars. For these users, the minimalist, test-heavy, keyboard-first, and Markdown supported take on Gmail should serve as a faster and simpler alternative. But when it comes to AI, it's still a developing story. AI writing tools are now pretty standard in almost every email app, so whether Notion will appeal to you depends on how much you like to label your email, and how interested you are in some AI help with that. For something more complex, try Shortwave, which offers free and paid plans and offers some more robust AI inbox integration. It's less minimal, but also far more powerful. View the full article

Scott Bessent tells investors he expects two countries to reach a deal that would end restrictions on flow of goodsView the full article

Stalking, but with a side of Dr Pepper? A number of streamers in Japan have recently had run-ins with a mysterious stream sniper known only as the Dr Pepper Guy. As Dexerto first reported, after tracking down streamers in random locations, the unknown figure silently cracks open a cold Dr Pepper, hands it over, and disappears without a word. Stream sniping—where viewers deliberately join or disrupt a live stream—has become increasingly common as IRL livestreaming grows in popularity on Twitch. While it sometimes raises safety concerns, resulting in unwelcome stalking and harassment, other times it’s a bizarre example of the internet at its weird and wonderful best. In a clip posted two days ago by Twitch streamer Mizkif, the group is seen enjoying sushi in a private restaurant booth when the door slides open and a hand holding a Dr Pepper appears. Silently, the man places the can on the table and retreats without a word. “I would love to know how he found us,” Mizkif says to the camera, confused. “We just drove 30 minutes in an Uber away from where we were, at a random Omakase on the fourth floor of this building.” That doesn’t stop Mizkif from cracking the can open and taking a swig. While stream sniping is typically discouraged, fans seem more forgiving when refreshing beverages are involved. “You’re being stalked, but your stalker drops off a can of Dr Pepper, so it’s okay,” wrote one Redditor. “Once again perfect example of what a snipe should be, respectful, short, and ambiguous,” another viewer commented. Mizkif isn’t the only recent target. Streamers Vangard, T10Nat, and Tokyo Sims have all been “Dr Peppered” in the past couple of weeks, with videos of their encounters following a similar format. Some viewers suspect the streamers may be in on the joke, given how easily Dr Pepper Guy seems to find their locations—even at private events. Others wonder if it’s all just a clever marketing stunt. “I rarely fall for marketing but man this guy actually got me wanting Dr Pepper,” a Redditor commented. If Dr Pepper hasn’t already, they might want to get this guy on payroll. View the full article

President Donald The President's threats to fire Federal Reserve Chair Jerome Powell have had a significant impact on financial markets, Goldman Sachs Chief Economist Jan Hatzius said. View the full article

Key Takeaways Growth is Multifaceted: Small business growth encompasses not just increased sales, but also enhanced efficiency, customer satisfaction, and improved operations. Embrace Innovation: Utilizing technology, expanding product offerings, and forming strategic partnerships can significantly enhance your business’s growth potential. Learn from Success and Failure: Studying successful case studies like Canva and Warby Parker illustrates the impact of resilience and customer focus, while understanding common pitfalls helps you avoid them. Effective Marketing is Essential: Utilizing social media and content marketing techniques is crucial for boosting brand visibility and engaging with customers, thus driving sales and retention. Financial Planning Matters: Establishing a robust budget and exploring diverse funding options are key components in ensuring sustainable growth and optimizing operational efficiency. Growing a small business can feel like climbing a mountain, but with the right ideas and inspiration, you can reach new heights. Whether you’re just starting out or looking to expand, tapping into fresh strategies can ignite your entrepreneurial journey. In this fast-paced world, creativity is your best ally. From leveraging social media to exploring unique partnerships, there are countless ways to elevate your brand and attract customers. Get ready to discover innovative approaches that can transform your small business and set you apart from the competition. Understanding Small Business Growth Understanding small business growth involves recognizing its significance and facing the common challenges that arise. Growth isn’t just about increasing sales; it embodies improving efficiency, customer satisfaction, and overall operations. Importance of Growth in Small Businesses Growth plays a crucial role in small businesses. It enhances brand visibility and strengthens market position. You gain opportunities for better cash flow and access to improved resources. Growth allows you to meet evolving customer needs, ensuring customer retention and satisfaction. Developing a solid business strategy can accelerate growth by targeting new markets and refining your marketing efforts. Common Challenges Faced by Small Businesses Small businesses often encounter several challenges during growth. These challenges include: Cash Flow Management: Securing sufficient cash flow proves vital for covering expenses and funding growth initiatives. Time Management: Balancing multiple tasks and responsibilities can hinder efficiency and productivity. Employee Management: Developing a strong team involves effective performance reviews, employee training, and ongoing development. Workflow Issues: Streamlining business processes ensures that operations run smoothly and meet deadlines. Customer Acquisition: Attracting and retaining customers amidst competition requires innovative marketing strategies and effective communication skills. Addressing these challenges with strategic planning and appropriate solutions will empower you to scale your business successfully. Innovative Ideas for Business Growth Exploring fresh strategies can significantly enhance your small business growth. Consider these innovative ideas to drive your business forward. Leveraging Technology and Digital Tools You can use technology solutions to streamline business operations and improve efficiency. Software tools like project management systems help you manage tasks effectively, while data analysis software offers insights for informed decision-making. Integrating automation into your workflow reduces repetitive tasks, allowing you to focus on higher-value activities. Utilize customer feedback tools to enhance customer service, driving greater satisfaction and retention. Expanding Product or Service Offerings You can grow your business by diversifying products or services offered. Consider assessing inventory management systems to identify customer demands and trends. Introducing complementary items or enhancing existing services can attract new customers and satisfy current ones. This strategy requires keeping an eye on quality control to maintain high standards and ensure customer loyalty. By aligning your offerings with your business goals, you increase opportunities for sales and business expansion. Collaborations and Partnerships You can benefit from forming strategic partnerships and collaborations within your industry. These relationships can enhance brand management and expand your reach. Collaborating with other businesses allows for cost-sharing in marketing campaigns, which improves sales management and customer acquisition efforts. Furthermore, partnerships enable you to tap into new customer bases and share resources, maximizing productivity while minimizing expenses. By fostering strong business partnerships, you enhance your operational efficiency and drive growth. Inspiring Success Stories Success stories can motivate you to push through challenges and focus on your business growth. Here are two compelling examples of small businesses that overcame obstacles and emerged successful through innovative strategies. Case Studies of Successful Small Businesses Melanie Perkins of Canva: Melanie Perkins identifies with the struggle of making design accessible. After being turned down by over 100 investors, her perseverance resulted in securing funding. Canva’s business model streamlined design processes and made software user-friendly. By addressing a real market need and emphasizing customer feedback, she transformed a complex task into a simple solution, driving significant business growth. Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider of Warby Parker: The founders of Warby Parker tackled the high costs of prescription eyewear. They launched an online platform providing affordable glasses while prioritizing customer service. This strategic approach not only enhanced customer acquisition but also built a loyal customer base. By listening to their customers’ needs, they refined their marketing strategy and created a brand that resonates with consumers seeking value and quality. Lessons Learned from Failures Many entrepreneurs face setbacks before achieving success. Learning from these failures is crucial. Cash Flow Management: Mismanaging cash flow can hinder business operations. Many small businesses failed due to the inability to cover operating expenses. Maintaining accurate financial records and budgeting consistently allows you to avoid this pitfall, ensuring you meet financial obligations. Team Management Challenges: Poor team management often leads to decreased productivity. Struggling with delegation and performance reviews can weaken employee morale. Incorporating employee training and development programs fosters a positive work culture, improves communication skills, and enhances team effectiveness. Inadequate Market Research: Entering the market without a solid strategy can result in costly mistakes. Some businesses launched products that didn’t meet customer expectations. Conducting thorough market analysis and gathering customer feedback before launching new offerings can mitigate risk and drive better decision-making. These stories and lessons underscore the importance of strategic planning in small business growth. They highlight that innovation, resilience, and a focus on customer value enable you to navigate challenges effectively. Marketing Strategies for Growth Effective marketing strategies are essential for small businesses aiming for growth. Implementing these tactics can enhance your brand visibility, improve customer acquisition, and drive sales. Utilizing Social Media Effectively Utilizing social media creates significant opportunities for customer engagement. Choose multiple platforms like Facebook, Twitter, and Instagram to connect with your audience. Building social relationships fosters loyalty and allows you to receive immediate feedback. Regular updates through posts, stories, and ads can highlight promotions, events, or new products, boosting customer retention and expanding your reach. Consider incorporating user-generated content to enhance authenticity. Engaging with customers through comments and messages improves communication skills and strengthens your brand’s community presence. Content Marketing and SEO Techniques Content marketing enhances your online visibility and establishes authority in your niche. Create high-quality blog posts, videos, or infographics that address your audience’s needs and interests. Incorporating SEO techniques helps drive traffic to your website. Utilize keywords related to your business model and industry trends. This strategy improves organic search rankings, making it easier for potential customers to find your offerings. Regularly monitoring your website’s performance through analytics enables data-driven decision-making. Establishing an editorial calendar ensures consistent content delivery, supporting your business goals and enhancing productivity. Financial Considerations Focusing on financial aspects lays a crucial foundation for growing your small business. Effective budgeting and funding strategies can drive your expansion efforts and enhance operational efficiency. Budgeting for Growth Initiatives Establishing a clear budget for growth initiatives helps you allocate resources efficiently. Prioritize your business goals and outline specific financial targets. Develop a detailed plan that includes potential costs related to marketing campaigns, team management, and technology solutions. Regularly review your budget to adapt to any changes in your business operations or market conditions, ensuring you’re aligned with your strategic planning. Funding Options for Small Businesses Identifying funding options is vital for fueling your small business growth. Explore various avenues such as: Small Business Loans: Traditional banks and credit unions often offer loans tailored for small businesses looking to expand. Grants and Incentives: Many government agencies and nonprofit organizations provide grants aimed at specific industries or business objectives. Crowdfunding: Platforms like Kickstarter or Indiegogo enable you to raise funds by presenting your business model and marketing strategy to potential backers. Investors: Seeking angel investors or venture capitalists can provide capital in exchange for equity, allowing you to scale operations rapidly. Balancing your financial strategy through appropriate funding options can enhance cash flow, enabling smoother business processes and improved productivity. Conclusion Growing your small business is an exciting journey filled with opportunities. By embracing creativity and innovative strategies you can set yourself apart in a competitive market. Focus on understanding your customers and their needs while leveraging technology to streamline your operations. Remember that challenges are part of the process. With strategic planning and effective solutions you can overcome obstacles and drive growth. Stay adaptable and open to new ideas as you navigate your path to success. Your perseverance and commitment will ultimately shape the future of your business. Keep pushing forward and watch your vision come to life. Frequently Asked Questions What are the main challenges small businesses face when growing? Small businesses often struggle with cash flow management, time management, employee management, and customer acquisition. These challenges can hinder growth and efficiency. Addressing them through strategic planning can empower entrepreneurs to overcome obstacles and scale their businesses successfully. How can social media help small businesses grow? Social media enhances brand visibility and customer engagement. By utilizing multiple platforms, businesses can reach a broader audience, foster loyalty, and interact with customers effectively. Engaging content and active presence on social media can significantly boost marketing efforts and drive growth. What innovative strategies can small businesses use for growth? Small businesses can leverage technology and digital tools to streamline operations, utilize project management systems, and integrate automation. Expanding product offerings and forming strategic partnerships can also enhance brand visibility and attract new customers, driving growth effectively. How important is financial management in small business growth? Financial management is crucial for supporting growth initiatives. Establishing clear budgets, conducting regular reviews, and exploring various funding options, such as loans and crowdfunding, can improve cash flow and enhance productivity, enabling businesses to adapt to changing market conditions. Can you provide examples of successful small businesses? Notable examples include Canva and Warby Parker. Both companies overcame obstacles through innovative strategies and a strong focus on customer needs. Their success stories illustrate the power of perseverance, strategic planning, and adapting to market demands for achieving business growth. Image Via Envato This article, "Transform Your Vision: Ideas and Inspiration for Growing a Small Business" was first published on Small Business Trends View the full article

Key Takeaways Growth is Multifaceted: Small business growth encompasses not just increased sales, but also enhanced efficiency, customer satisfaction, and improved operations. Embrace Innovation: Utilizing technology, expanding product offerings, and forming strategic partnerships can significantly enhance your business’s growth potential. Learn from Success and Failure: Studying successful case studies like Canva and Warby Parker illustrates the impact of resilience and customer focus, while understanding common pitfalls helps you avoid them. Effective Marketing is Essential: Utilizing social media and content marketing techniques is crucial for boosting brand visibility and engaging with customers, thus driving sales and retention. Financial Planning Matters: Establishing a robust budget and exploring diverse funding options are key components in ensuring sustainable growth and optimizing operational efficiency. Growing a small business can feel like climbing a mountain, but with the right ideas and inspiration, you can reach new heights. Whether you’re just starting out or looking to expand, tapping into fresh strategies can ignite your entrepreneurial journey. In this fast-paced world, creativity is your best ally. From leveraging social media to exploring unique partnerships, there are countless ways to elevate your brand and attract customers. Get ready to discover innovative approaches that can transform your small business and set you apart from the competition. Understanding Small Business Growth Understanding small business growth involves recognizing its significance and facing the common challenges that arise. Growth isn’t just about increasing sales; it embodies improving efficiency, customer satisfaction, and overall operations. Importance of Growth in Small Businesses Growth plays a crucial role in small businesses. It enhances brand visibility and strengthens market position. You gain opportunities for better cash flow and access to improved resources. Growth allows you to meet evolving customer needs, ensuring customer retention and satisfaction. Developing a solid business strategy can accelerate growth by targeting new markets and refining your marketing efforts. Common Challenges Faced by Small Businesses Small businesses often encounter several challenges during growth. These challenges include: Cash Flow Management: Securing sufficient cash flow proves vital for covering expenses and funding growth initiatives. Time Management: Balancing multiple tasks and responsibilities can hinder efficiency and productivity. Employee Management: Developing a strong team involves effective performance reviews, employee training, and ongoing development. Workflow Issues: Streamlining business processes ensures that operations run smoothly and meet deadlines. Customer Acquisition: Attracting and retaining customers amidst competition requires innovative marketing strategies and effective communication skills. Addressing these challenges with strategic planning and appropriate solutions will empower you to scale your business successfully. Innovative Ideas for Business Growth Exploring fresh strategies can significantly enhance your small business growth. Consider these innovative ideas to drive your business forward. Leveraging Technology and Digital Tools You can use technology solutions to streamline business operations and improve efficiency. Software tools like project management systems help you manage tasks effectively, while data analysis software offers insights for informed decision-making. Integrating automation into your workflow reduces repetitive tasks, allowing you to focus on higher-value activities. Utilize customer feedback tools to enhance customer service, driving greater satisfaction and retention. Expanding Product or Service Offerings You can grow your business by diversifying products or services offered. Consider assessing inventory management systems to identify customer demands and trends. Introducing complementary items or enhancing existing services can attract new customers and satisfy current ones. This strategy requires keeping an eye on quality control to maintain high standards and ensure customer loyalty. By aligning your offerings with your business goals, you increase opportunities for sales and business expansion. Collaborations and Partnerships You can benefit from forming strategic partnerships and collaborations within your industry. These relationships can enhance brand management and expand your reach. Collaborating with other businesses allows for cost-sharing in marketing campaigns, which improves sales management and customer acquisition efforts. Furthermore, partnerships enable you to tap into new customer bases and share resources, maximizing productivity while minimizing expenses. By fostering strong business partnerships, you enhance your operational efficiency and drive growth. Inspiring Success Stories Success stories can motivate you to push through challenges and focus on your business growth. Here are two compelling examples of small businesses that overcame obstacles and emerged successful through innovative strategies. Case Studies of Successful Small Businesses Melanie Perkins of Canva: Melanie Perkins identifies with the struggle of making design accessible. After being turned down by over 100 investors, her perseverance resulted in securing funding. Canva’s business model streamlined design processes and made software user-friendly. By addressing a real market need and emphasizing customer feedback, she transformed a complex task into a simple solution, driving significant business growth. Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider of Warby Parker: The founders of Warby Parker tackled the high costs of prescription eyewear. They launched an online platform providing affordable glasses while prioritizing customer service. This strategic approach not only enhanced customer acquisition but also built a loyal customer base. By listening to their customers’ needs, they refined their marketing strategy and created a brand that resonates with consumers seeking value and quality. Lessons Learned from Failures Many entrepreneurs face setbacks before achieving success. Learning from these failures is crucial. Cash Flow Management: Mismanaging cash flow can hinder business operations. Many small businesses failed due to the inability to cover operating expenses. Maintaining accurate financial records and budgeting consistently allows you to avoid this pitfall, ensuring you meet financial obligations. Team Management Challenges: Poor team management often leads to decreased productivity. Struggling with delegation and performance reviews can weaken employee morale. Incorporating employee training and development programs fosters a positive work culture, improves communication skills, and enhances team effectiveness. Inadequate Market Research: Entering the market without a solid strategy can result in costly mistakes. Some businesses launched products that didn’t meet customer expectations. Conducting thorough market analysis and gathering customer feedback before launching new offerings can mitigate risk and drive better decision-making. These stories and lessons underscore the importance of strategic planning in small business growth. They highlight that innovation, resilience, and a focus on customer value enable you to navigate challenges effectively. Marketing Strategies for Growth Effective marketing strategies are essential for small businesses aiming for growth. Implementing these tactics can enhance your brand visibility, improve customer acquisition, and drive sales. Utilizing Social Media Effectively Utilizing social media creates significant opportunities for customer engagement. Choose multiple platforms like Facebook, Twitter, and Instagram to connect with your audience. Building social relationships fosters loyalty and allows you to receive immediate feedback. Regular updates through posts, stories, and ads can highlight promotions, events, or new products, boosting customer retention and expanding your reach. Consider incorporating user-generated content to enhance authenticity. Engaging with customers through comments and messages improves communication skills and strengthens your brand’s community presence. Content Marketing and SEO Techniques Content marketing enhances your online visibility and establishes authority in your niche. Create high-quality blog posts, videos, or infographics that address your audience’s needs and interests. Incorporating SEO techniques helps drive traffic to your website. Utilize keywords related to your business model and industry trends. This strategy improves organic search rankings, making it easier for potential customers to find your offerings. Regularly monitoring your website’s performance through analytics enables data-driven decision-making. Establishing an editorial calendar ensures consistent content delivery, supporting your business goals and enhancing productivity. Financial Considerations Focusing on financial aspects lays a crucial foundation for growing your small business. Effective budgeting and funding strategies can drive your expansion efforts and enhance operational efficiency. Budgeting for Growth Initiatives Establishing a clear budget for growth initiatives helps you allocate resources efficiently. Prioritize your business goals and outline specific financial targets. Develop a detailed plan that includes potential costs related to marketing campaigns, team management, and technology solutions. Regularly review your budget to adapt to any changes in your business operations or market conditions, ensuring you’re aligned with your strategic planning. Funding Options for Small Businesses Identifying funding options is vital for fueling your small business growth. Explore various avenues such as: Small Business Loans: Traditional banks and credit unions often offer loans tailored for small businesses looking to expand. Grants and Incentives: Many government agencies and nonprofit organizations provide grants aimed at specific industries or business objectives. Crowdfunding: Platforms like Kickstarter or Indiegogo enable you to raise funds by presenting your business model and marketing strategy to potential backers. Investors: Seeking angel investors or venture capitalists can provide capital in exchange for equity, allowing you to scale operations rapidly. Balancing your financial strategy through appropriate funding options can enhance cash flow, enabling smoother business processes and improved productivity. Conclusion Growing your small business is an exciting journey filled with opportunities. By embracing creativity and innovative strategies you can set yourself apart in a competitive market. Focus on understanding your customers and their needs while leveraging technology to streamline your operations. Remember that challenges are part of the process. With strategic planning and effective solutions you can overcome obstacles and drive growth. Stay adaptable and open to new ideas as you navigate your path to success. Your perseverance and commitment will ultimately shape the future of your business. Keep pushing forward and watch your vision come to life. Frequently Asked Questions What are the main challenges small businesses face when growing? Small businesses often struggle with cash flow management, time management, employee management, and customer acquisition. These challenges can hinder growth and efficiency. Addressing them through strategic planning can empower entrepreneurs to overcome obstacles and scale their businesses successfully. How can social media help small businesses grow? Social media enhances brand visibility and customer engagement. By utilizing multiple platforms, businesses can reach a broader audience, foster loyalty, and interact with customers effectively. Engaging content and active presence on social media can significantly boost marketing efforts and drive growth. What innovative strategies can small businesses use for growth? Small businesses can leverage technology and digital tools to streamline operations, utilize project management systems, and integrate automation. Expanding product offerings and forming strategic partnerships can also enhance brand visibility and attract new customers, driving growth effectively. How important is financial management in small business growth? Financial management is crucial for supporting growth initiatives. Establishing clear budgets, conducting regular reviews, and exploring various funding options, such as loans and crowdfunding, can improve cash flow and enhance productivity, enabling businesses to adapt to changing market conditions. Can you provide examples of successful small businesses? Notable examples include Canva and Warby Parker. Both companies overcame obstacles through innovative strategies and a strong focus on customer needs. Their success stories illustrate the power of perseverance, strategic planning, and adapting to market demands for achieving business growth. Image Via Envato This article, "Transform Your Vision: Ideas and Inspiration for Growing a Small Business" was first published on Small Business Trends View the full article

US floats recognition of Russian annexation of Crimea as peace plan efforts continueView the full article

If you receive nude photos via Google Messages, your Android device will soon detect and blur them with a sensitive content warning before you can view them. The feature, which is being rolled out to all users, also allows you to block numbers that send NSFW images and alerts you before you can send or forward them. When sensitive content warnings are turned on, users will be directed to a resource page (tap Learn why nude images can be harmful) and see an option to block the sender's number. You can choose to open the image you receive (tap Next > Yes, view or No, don't view) and unblur and re-blur by tapping the Preview icon. How to enable Google's sensitive content warningsSensitive content warnings are opt-in for adults, so you'll need to enable the feature in your Google Messages settings under Protection & Safety > Manage sensitive content warnings. Flip the toggle next to Warnings in Google Messages. For Android users under 18, sensitive content warnings are on by default. Those with supervised accounts cannot control or turn the feature off by themselves, though parents can do so in the Family Link app. Unsupervised teens ages 13–17 can disable the feature in their Google Account settings. According to 9to5Google, this feature is currently available only on some Android devices running the Messages beta, so it may not appear in your settings yet. Sensitive content warnings do not currently work on videos. All detection happens on-device powered by Android's SafetyCore, meaning no identifiable data or classified content is sent to Google servers. View the full article

The International Monetary Fund lowered its economic growth projections for 2025, citing policy uncertainty. It also urged central banks to stand ready to use macroprudential tools to facilitate lending in a potential recession. View the full article

Whether it’s your starter home or just the latest move up the property ladder, buying a house is a huge investment—financially and emotionally. Despite the stakes, house hunting can be a rushed, stressful experience pushed along by tight timetables, precarious financing, and unpredictable market forces. So it’s not actually surprising to learn that more than 80% of Americans experience some level of regret after buying a house. But buyer’s remorse when house hunting isn’t a given. Most of those regrets are due to a few common mistakes people make when buying a new house, and they can be prevented—or at least minimized—by following some simple advice. Here are the most common reasons for house hunting buyer’s remorse and how to protect yourself against it. High maintenanceRealizing that your new home is going to be a pit of endless—and expensive—maintenance is one of the most common reasons people experience house buyer’s remorse. A house that seemed ideal when you were walking through it on a sunny day can feel like a prison when you realize it’s difficult to keep clean and functional. There are two easy ways to avoid this regret: Inspections. Almost a quarter of home buyers waive the inspection contingency when they buy a house—but this is a bad idea, according to real estate attorney William London of Kimura London & White LLP. “Always conduct your inspections, and do not waive contingencies to have your offer be accepted,” he says. “Remorse is frequently emotional, not legal. After escrow closes, it is too costly or impossible to turn back.” Asking questions. The easiest way to avoid this kind of regret is to ask a lot of detailed questions about how frequently aspects of the house need maintenance, what the costs are, and repair histories. Another aspect of home maintenance comes with fees associated with homeowners association (HOA) fees, which are used to maintain common aspects of a property. Brandon Blakeley, co-founder at Mirador Living, notes that HOA fees are often kept artificially low due to deferred maintenance. “Florida recently passed a bill (SB 4-D), which exposed just how widespread this problem was,” he says. “Once buildings were forced to catch up on repairs, HOA fees skyrocketed and property values plummeted.” Always ask to see the fee and maintenance records for any property you’re considering that belongs to an HOA. Unknown infrastructureWhen touring a potential home, it’s easy to be distracted by the finishes, the fresh paint, and the smell of cookies in the oven. But nothing causes homebuying remorse faster than a series of expensive breakdowns right after you move in—the washing machine breaks down, the water heater leaks, and your HVAC stops blowing cool air, all within a few months. To avoid that kind of regret, it’s important to not only check maintenance schedules, but to find out how old different aspects of the home are. Ask for installation dates and warranty information for a list of the home’s infrastructure, including appliances, HVAC systems, roof systems, windows, and sump pumps. Even if they don’t need to be replaced immediately, an estimate of how much time you have before you have to start splashing out will stave off regret. Succumbing to bidding warsReal estate agents and home sellers love a good bidding war—but they lead to a lot of regret when the dust settles and you realize you overpaid for the home. There are several psychological factors that goad you into a bidding war, but defending against this kind of regret requires just one thing: a plan. “Start with a good understanding of your price constraints and adhere to them,” London says. “Even in the heat of a market.” If you have a hard line in terms of how much you’re willing to pay for a house (and thus how big a monthly mortgage payment you’re willing to take on, you’ll be a lot less susceptible to being swept up in the hysteria of a bidding war. Wrong-sizingMore house is not always better—and compromising on a smaller house than you really need (so you can squeeze into a specific area, or because the aesthetics of the house appeal to you) is an easy way to become mired in regret. One factor that complicates these decisions: time. If you plan to stay in the house for a long time, you need to consider where your life might be years from now. “The key to the house is, what items can you not live without?” says Jeff Lichtenstein, CEO of Echo Fine Properties in Palm Beach Gardens, Fla. “If you have three kids, does only having three bedrooms mean you need to make a second move? In my own case, I bought a home with a two-car garage and a short driveway. Once both kids got cars, there was a lot of ‘musical cars’ that we were constantly moving around.” Lifestyle mismatchA house isn’t just a place to store your stuff and sleep. It’s an intrinsic part of your life. When it comes to specific features or the location that you want, it’s often a mistake to compromise. “I have heard of a story of a family that desperately wanted to live by the coast, but could not afford it, so they purchased a home inland and immediately regretted it,” says Heather Myers, co-owner of the Snyder Real Estate Group in San Diego. Another easy way to regret a home purchase is to overlook the neighborhood. When you’ve narrowed your house hunt down to a specific property, take the time to thoroughly check out the area to ensure it’s got the vibe, amenities, and access you need in your everyday life. “We always advise our clients to take multiple trips over to their new neighborhood at different times of the day and on weekends and weekdays,” Myers says. “We tell them to get out of their car and walk around their new block multiple times.” You also have to match your lifestyle to the house itself. If you work from home and need a quiet, specific office space to be happy, buying a house without that spare bedroom will be something you will probably come to regret. If you love throwing parties, buying a house that lacks an open floor plan and comfortable outdoor area like a patio or deck means you’ll probably wish you’d held out for a different house. The best way to deal with buyer’s remorse when house hunting is to avoid it entirely. Myers is blunt about your options if you don’t: “If buyers regret their decision, they typically have two options: They can immediately sell or they can rent out their new home and go rent somewhere else.” View the full article

House Financial Services Committee ranking member Maxine Waters, D-Calif., led a group of Democrats in challenging Treasury Secretary Scott Bessent over the current state of the Community Development Financial Institutions Fund. View the full article

Instagram is officially launching Edits, the company's take on mobile video editors. The launch comes three months after Instagram announced the app, and two months after Edits' original launch date in February. Instagram is coming for TikTokIt makes sense for Instagram to have a video editor of its own for many reasons. The company is no longer just the app you open to check out the photos and videos people and companies post on their page: Instagram reels are a huge part of the experience now. Short-form videos have taken off everywhere (even LinkedIn has them), and Instagram is no exception. There's a good chance it's your platform of choice for these bite-size clips, especially if you live in the United States—even if TikTok users scoff at the idea of using Reels at all. But it's not just the friendly competition that is fueling this push for Edits to take off. You might recall that back in January, TikTok and its associated apps went dark. Not only did Americans lose access to the most popular short form video app in the world, but also other popular apps like CapCut. While TikTok and many of its apps returned, the situation is ongoing, and these apps' future in the U.S. is anything but guaranteed. There's a real opportunity for Meta to solidify Instagram as the one-stop shop for both consumers and creators of short form videos, both to compete with TikTok and to take its crown should the apps be banned again. What can you do with Edits? Instagram itself has an editing tool you can use when creating a reel, but the Edits app appears to be a more complete experience. I haven't had a chance to try out Edits yet, but from Meta's promotional materials, the app seems like a standard mobile video editor. You can import video files, or shoot directly within the app (up to 10 minutes), and edit on a non-linear timeline. Like other apps, you can access various editing tools, like a chrome key tool for green screening, a caption editor, and a cutout feature to isolate subjects and objects. You can check out reels with trending audio, and use a track if you find one you like, or access a greater audio library to add music and sounds to your video. While there's a general project manager, there's also an "Ideas" section. Here, you can write down concepts for future videos; it looks to be more than a glorified notes app, as it seems you can create vision board-like stickers for these ideas. You can also keep tabs on how any video performs from an "Insights" tab. Credit: Images courtesy of Meta Of course, it's 2025, so Instagram is incorporating AI into Edits. That manifests as the Animate feature, which lets you animate static images with generative AI. It sounds similar to features offered by other companies, like Google's Veo 2 video model, but we'll have to see how it performs before passing judgment. Meta says there's also a "Modify" feature that changes the "look and feel" of your videos using AI, but hasn't specified much about how that really works. Again, we'll need to test out the app to see what that's all about. You can download Edits starting today from the iOS App Store and Google Play Store. You'll need to log in with your Instagram account to use it, which makes sense: Meta wants you to use this for Instagram reels. However, as long as you have an Instagram account, you can use Edits to make videos for any platform. The company says all exports come without watermarks, so you can, in theory, use Edits to post videos on platforms like TikTok and YouTube Shorts, not just Instagram. Again, the big question is how the app performs when compared to established mobile video editor apps. If you use Instagram already, it might makes sense to use Edits, too. But if you're used to another mobile video editor, especially one that isn't at risk of being banned, will Edits be enticing enough to make the switch? Only time (and edits) will tell. View the full article

The IMF is trying to make sense of the unknowableView the full article

Stores selling secondhand clothes, shoes and accessories are poised to benefit from President Donald The President’s trade war even as businesses the world over race to avert potential damage, according to industry experts. American styles carry international influence, but nearly all of the clothing sold domestically is made elsewhere. The Yale University Budget Lab last week estimated short-term consumer price increases of 65% for clothes and 87% for leather goods, noting U.S. tariffs “disproportionately affect” those goods. Such price hikes may drive cost-conscious shoppers to online resale sites, consignment boutiques and thrift stores in search of bargains or a way to turn their wardrobes into cash. Used items cost less than their new equivalents and only would be subject to tariffs if they come from outside the country. “I think resale is going to grow in a market that is declining,” said Kristen Classi-Zummo, an apparel industry analyst at market research firm Circana. “What I think is going to continue to win in this chaotic environment are channels that bring value.” The outlook for pre-owned fashion nevertheless comes with unknowns, including whether the president’s tariffs will stay long enough to pinch consumers and change their behavior. It’s also unclear whether secondhand purveyors will increase their own prices, either to mirror the overall market or in response to shopper demand. A new audience courtesy of sticker shock Jan Genovese, a retired fashion executive, sells her unwanted designer clothes through customer-to-customer marketplaces like Mercari. If tariffs cause retail prices to rise, she would consider high-end secondhand sites. “Until I see it and really have that sticker shock, I can’t say exclusively that I’ll be pushed into another direction,” Genovese, 75, said. “I think that the tariff part of it is that you definitely rethink things. And maybe I will start looking at alternative venues.” The secondhand clothing market already was flourishing before the specter of tariffs bedeviled the U.S. fashion industry. Management consulting firm McKinsey and Co. predicted after the COVID-19 pandemic that global revenue from pre-owned fashion would grow 11 times faster than retail apparel sales by this year as shoppers looked to save money or spend it in a more environmentally conscious way. While millennials and members of Generation Z were known as the primary buyers of used clothing, data from market research firm Sensor Tower shows the audience may be expanding. The number of mobile app downloads for nine resale marketplaces the firm tracks — eBay, OfferUp, Poshmark, Mercari, Craigslist, Depop, ThredUp, TheRealReal and Vinted — increased by 3% between January and the end of March, the first quarterly gain in three years, Sensor Tower said. The firm estimates downloads of the apps for eBay, Depop, ThredUp and The RealReal also surged compared to a year earlier for the week of March 31, which was when The President unveiled since-paused punitive tariffs on dozens of countries. Circana’s Classi-Zummo said that while customers used to seek out collectible or unusual vintage pieces to supplement their wardrobes, she has noticed more shoppers turning to secondhand sites to replace regular fashion items. “It’s still a cheaper option” than buying new, even though retailers offer discounts, she said. A tariff-free gold mine lurking in closets and warehouses Poshmark, a digital platform where users buy and sell pre-owned clothing, has yet to see sales pick up under the tariff schedule The President unveiled but is prepared to capitalize on the moment, CEO Manish Chandra said. Companies operating e-commerce marketplaces upgrade their technology to make it easier to find items. A visual search tool and other improvements to the Poshmark experience will “pay long dividends in terms of disruption that happens in the market” from the tariffs, Chandra said. Archive, a San Francisco-based technology company that builds and manages online and in-store resale programs for brands including Dr. Martens, The North Face and Lululemon, has noticed clothing labels expressing more urgency to team up, CEO Emily Gittins said. “Tapping into all of the inventory that is already sitting in the U.S., either in people’s closets or in warehouses not being used,” offers a revenue source while brands limit or suspend orders from foreign manufacturers, she said. “There’s a huge amount of uncertainty,” Gittins said. “Everyone believes that this is going to be hugely damaging to consumer goods brands that sell in the U.S. So resale is basically where everyone’s head is going.” Stock analysts have predicted off-price retailers like TJ Maxx and Burlington Stores will weather tariffs more easily than regular apparel chains and department stores because they carry leftover merchandise in the U.S. Priced out of the previously owned market Still, resale vendors aren’t immune from tariff-induced upheavals, said Rachel Kibbe, founder and CEO of Circular Services Group, a firm that advises brands and retailers on reducing the fashion industry’s environmental impact. U.S. sellers that import secondhand inventory from European Union countries would have to pay a 20% duty if The President moves forward with instituting “reciprocal” tariffs on most trading partners and eliminates an import tax exception for parcels worth less than $800, Kibbe said. A circular fashion coalition she leads is seeking a tariff exemption for used and recycled goods that will be offered for resale, Kibbe said. The President already ended the duty-free provision for low-value parcels from China, a move that may benefit sellers of secondhand clothing by making low-priced Chinese fashions pricier, she said. James Reinhart, co-founder and CEO of the online consignment marketplace ThredUp, said the removal of the “de minimis” provision and the 145% tariff The President put on products made in China would benefit businesses like his. He doubts creating resale channels would make a big difference for individual brands. “Brands will explore this and they may do more, but I don’t see them massively changing their operations,” Reinhart said. “I think they’re going to be figuring out how to survive. And I don’t think resale helps you survive.” Rebag, an online marketplace and retail chain that sells used designer handbags priced from $500 to tens of thousands of dollars, expects tariffs to help drive new customers and plans to open more physical stores, CEO Charles Gorra said. Gorra said the company would analyze prices for new luxury goods and adjust what Rebag charges accordingly. The two historically rose in tandem, but Rebag could not match Chanel’s 10% price increase last year because of lower resale demand, Gorra said. “That has nothing to do with the tariffs,” he said. “Consumers are feeling priced out.” Norah Brotman, 22, a senior at the University of Minnesota, buys most of her own clothes on eBay. She also thrifts fashions from the 1990s and early 2000s at Goodwill stores and resells them on Depop. If tariffs upend the economics of fast fashion and discourage mindless consumption, Brotman would count that as a plus. “I would love if this would steer people in a different direction,” she said. —Anne D’Innocenzio, AP retail writer View the full article

As any investor will tell you, the past month has been absolutely brutal when it comes to the markets. In the past 30 days alone, the Nasdaq is down 9.5%, the Dow Jones Industrial Average is down 7.8%, and the S&P 500 is down 7.8%. But in the same period, one asset has surged: gold. As of the time of this writing, the price of an ounce of gold has surged over the past 30 days by a remarkable 14.4%. And gold isn’t just surging—it’s hitting all-time highs. This morning, gold peaked above $3,506 per ounce—a record for the precious metal. As of the time of this writing, the commodity has pulled back slightly to around $3,453 an ounce, according to Yahoo Finance data. However, even that price is still striking. That’s nearly $800 an ounce higher than gold was at the beginning of 2025. Since then, the metal has surged 32%. Gold’s biggest jump has happened in the past five days alone. During that period, it has surged 7.78% But why? Gold is a historic safe haven during chaotic economic times When the economy is in turmoil or investors fear an economic downturn is coming, they tend to park their money in what are known as economic “safe havens”—assets that have historically been less likely to decrease in value during greater economic downturns. As Investopedia notes, historic safe havens include cash; some currencies like the Swiss franc, the U.S. dollar and Japanese yen; U.S. Treasury bills; and precious metals, most notably, gold. However, investors of late seem to feel that some of these historic safe havens—the U.S. dollar in particular—aren’t as reliable now as in past times. Instead, they seem to be throwing their money into gold, hence the recent rapid surge in price. As for why investors are turning to safe havens—and sending gold surging in recent weeks—it mainly comes down to two President The President-related reasons, notes the Wall Street Journal. The President’s chaotic tariffs The first reason is no surprise. Ever since The President announced his new chaotic “Liberation Day” tariff policies on April 2, investor confidence has plummeted as the tariffs—and their implementation—have spread uncertainty throughout the economy and business world. While many of the tariffs are now paused for 90 days, the ones The President levied against China are still active, as are China’s retaliatory tariffs against the U.S. These tariffs mean that Americans are paying more for many common goods, and they are impacting the volume of goods that American businesses export to customers in China. And given the The President administration’s chaotic implementation of the tariffs, its mixed messaging surrounding them, and the lingering uncertainty of whether deals can actually be reached with other nations before the 90-day pause expires, people are beginning to lose faith in the U.S. economy, and recession fears are rising. If a full-blown recession does hit, it’s likely stocks and other assets may continue to fall, which is why many investors are now seeking safe havens like gold. The President’s attacks on Fed Chairman Jerome Powell But maybe even worse than The President’s chaotic tariffs is his recent and increasing attacks on Federal Reserve Chairman Jerome Powell. The President wants Powell, who oversees America’s independent central bank, the Federal Reserve, to lower interest rates. The reason The President wants power to do this is that The President’s tariffs have pummeled the stock markets and consumer confidence. When the Federal Reserve chooses to lower interest rates, the stock markets generally rise and consumer spending increases, as MSNBC points out. That’s because it’s cheaper to borrow money for things like homes and cars. It can also lower credit-card interest rates, further boosting spending. But Powell has so far refused to acquiesce to The President’s demands—and for good reason. While lower rates can help the economy in the short term, they can have a negative impact in the long term by giving it a temporary artificial boost. As MSNBC notes, if rates are already lowered, and things do get worse with the economy in the future, the Federal Reserve will have one less tool in its arsenal to help fight the economic downturn because it has already lowered rates. But The President seems to care more about the short term. That’s likely why he has increased his attacks on Powell, whom he has threatened to fire, which most legal experts agree the president can’t do anyway. As a matter of fact, the central banks of most countries, including the United States, are set up to be independent of the government precisely so that leaders can’t pressure the banks to do something that is beneficial for political reasons instead of being rational for economic ones. Still, The President’s very public beef with Powell is enough to make some investors leery that The President may indeed be willing to undermine what is seen as a critical pillar of the U.S.’s economic credibility. That beef is leading to uncertainty, which is leading to some investors now looking for more stable, safe-haven assets like gold. View the full article

A commercial airliner was on final approach to San Francisco’s international airport in November when the crew spotted a drone outside the cockpit window. By then it was too late “to take evasive action,” the pilots reported, and the quadcopter passed by their windshield, not 300 feet away. A month earlier, a jetliner was flying at an altitude of 4,000 feet near Miami’s international airport when its pilots reported a “close encounter” with a drone. In August, a drone came within 50 feet of clipping the left wing of a passenger jet as it departed Newark International Airport. The incidents were all classified as “near midair collisions” — any one of which could have had catastrophic consequences, according to aviation safety experts. They were also not isolated encounters. An Associated Press analysis of an aviation safety database reveals that drones last year accounted for nearly two-thirds of reported near midair collisions involving commercial passenger planes taking off and landing at the country’s top 30 busiest airports. That was the highest percentage of such near misses since 2020, when air traffic dropped during the COVID-19 pandemic. The first reports of near misses involving drones were logged in 2014, the AP found. The number of such encounters spiked the following year. Over the last decade, drones accounted for 51% — 122 of 240 — of reported near misses, according to AP’s analysis. Passenger jets have long been subject to risks around airports — whether from bird strikes or congested airspace — as was made clear by the January collision between a military helicopter and commercial jet near Washington, D.C., that killed 67 people. The threat has become more dire The threat from drones has become more acute in the last decade as the use of quadcopters and remote-controlled planes has exploded in popularity. The FAA estimates that Americans are operating more than a million drones for recreational and commercial purposes. “If you have the money, you can go on the internet and buy a pretty sophisticated drone that can reach altitudes they really have no business being at,” said William Waldock, a professor of safety science at Embry-Riddle Aeronautical University. The risk is most acute near airports because that is where the flight paths of drones and airplanes most overlap, experts said. The incidents represent only a portion of such close calls because the database — NASA’s Aviation Safety Reporting System — relies on voluntary submissions from pilots and other aviation workers. A separate FAA program, which includes reports from the public, tallied at least 160 sightings last month of drones flying near airports. “The FAA recognizes that urgency, and we all know additional changes need to be made to allow the airports to go out and detect and mitigate where necessary,” said Hannah Thach, executive director of the partnership, known as Alliance for System Safety of UAS through Research Excellence. FAA says it is taking steps to improve safety The FAA said it has taken steps to mitigate the risks of drones. It has prohibited nearly all drones from flying near airports without prior authorization, though such rules are difficult to enforce, and recreational users may not be aware of restrictions. The agency requires registrations for drones weighing more than 250 grams (0.55 pounds), and such drones are required to carry a radio transponder that identifies the drone’s owner and broadcasts its position to help avert collisions. Additional rules govern commercial drone use. The agency has also been testing systems to detect and counter drones near airports. Among the methods being examined: Using radio signals to jam drones or force them to land. Authorities are also weighing whether to deploy high-powered microwaves or laser beams to disable the machines. Experts said the FAA and other authorities could do more. They suggested creating a system similar to speed cameras on roadways that could capture a drone’s transponder code and send its pilots a ticket in the mail. They also said the FAA should consider regulations that require all manufacturers to program a drone’s GPS unit to prevent it from flying near airports and other sensitive areas, a method called “geofencing.” Drone manufacturer ends mandatory ‘geofencing’ DJI, a leading drone maker, used such geofencing restrictions for years. However, it eliminated the feature in January, replacing it with an alert to drone pilots when they approach restricted areas. Adam Welsh, head of global policy at DJI, said managing requests from authorized users to temporarily disable the geofencing became an increasingly time-consuming task. More than one million such requests were processed last year. “We had around-the-clock service, but the number of applications coming in were becoming really hard to handle,” Welsh said. “They all had to be reviewed individually.” With no other manufacturers enabling geofencing, and without government rules requiring it, DJI decided to end the practice, he said. The FAA declined to say if it is considering whether to mandate geofencing. Drone users can face consequences Experts said authorities should take more aggressive action to hold drone users accountable for violating restricted airspace — to highlight the problem and deter others from breaking the rules, pointing to recent arrests that they hoped might send such a message. In December, for example, Boston police arrested two men who operated a drone that flew dangerously close to Logan International Airport. Police reported that they were able to find the drone flyers, in part, by tracking the aircraft thanks to its FAA-mandated transponder signal. A month later, a small drone collided with a “Super Scooper” plane that was fighting wildfires raging through Southern California. The drone punched a hole in the plane’s left wing, causing enough damage that officials grounded the aircraft for several days to make repairs. Authorities tracked down the 56-year-old drone operator, who pleaded guilty to a federal charge of recklessly flying his aircraft. The man, who has yet to be sentenced, admitted he launched his DJI quadcopter to observe fire damage over the Pacific Palisades neighborhood, despite the FAA having restricted drone flying in the area, according to court records. The operator lost sight of the drone after it flew about 1.5 miles from where he had launched it. And that’s when it struck the “Super Scooper.” —Aaron Kessler and Michael Biesecker, Associated Press View the full article

Equifax Inc.'s first-quarter profit beat estimates, although the credit-reporting agency declined to raise its guidance, citing the tariff-induced uncertainty in the economy and falling consumer confidence. View the full article

Arborists are turning vacant land on Detroit’s eastside into a small urban forest, not of elms, oaks and red maples indigenous to the city but giant sequoias, the world’s largest trees that can live for thousands of years. The project on four lots will not only replace long-standing blight with majestic trees, but could also improve air quality and help preserve the trees that are native to California’s Sierra Nevada, where they are threatened by ever-hotter wildfires. Detroit is the pilot city for the Giant Sequoia Filter Forest. The nonprofit Archangel Ancient Tree Archive is donating dozens of sequoia saplings that will be planted by staff and volunteers from Arboretum Detroit, another nonprofit, to mark Earth Day on April 22. Co-founder David Milarch says Archangel also plans to plant sequoias in Los Angeles, Oakland, California, and London. What are giant sequoias? The massive conifers can grow to more than 300 feet (90 meters) tall with a more than 30-foot (9-meter) circumference at the base. They can live for more than 3,000 years. “Here’s a tree that is bigger than your house when it’s mature, taller than your buildings, and lives longer than you can comprehend,” said Andrew “Birch” Kemp, Arboretum Detroit’s executive director. The sequoias will eventually provide a full canopy that protects everything beneath, he said. “It may be sad to call these .5- and 1-acre treescapes forests,” Kemp said. “We are expanding on this and shading our neighborhood in the only way possible, planting lots of trees.” Giant sequoias are resilient against disease and insects, and are usually well-adapted to fire. Thick bark protects their trunks and their canopies tend to be too high for flames to reach. But climate change is making the big trees more vulnerable to wildfires out West, Kemp said. “The fires are getting so hot that its even threatening them,” he said. Descendants of Stagg and Waterfall Archangel, based in Copemish, Michigan, preserves the genetics of old-growth trees for research and reforestation. The sequoia saplings destined for Detroit are clones of two giants known as Stagg — the world’s fifth-largest tree — and Waterfall, of the Alder Creek grove, about 150 miles (240 kilometers) north of Los Angeles. In 2010, Archangel began gathering cones and climbers scaled high into the trees to gather new-growth clippings from which they were able to develop and grow saplings. A decade later, a wildfire burned through the grove. Waterfall was destroyed but Stagg survived. They will both live on in the Motor City. Why Detroit? Sequoias need space, and metropolitan Detroit has plenty of it. In the 1950s, 1.8 million people called Detroit home, but the city’s population has since shrunk to about one-third of that number. Tens of thousands of homes were left empty and neglected. While the city has demolished at least 24,000 vacant structures since it emerged from bankruptcy in 2014, thousands of empty lots remain. Kemp estimates that only about 10-15% of the original houses remain in the neighborhood where the sequoias will grow. “There’s not another urban area I know of that has the kind of potential that we do to reforest,” he said. “We could all live in shady, fresh air beauty. It’s like no reason we can’t be the greenest city in the world.” Within the last decade, 11 sequoias were planted on vacant lots owned by Arboretum Detroit and nine others were planted on private properties around the neighborhood. Each now reaches 12 to 15 feet (3.6 to 4.5 meters) tall. Arboretum Detroit has another 200 in its nursery. Kemp believes the trees will thrive in Detroit. “They’re safer here … we don’t have wildfires like (California). The soil stays pretty moist, even in the summer,” he said. “They like to have that winter irrigation, so when the snow melts they can get a good drink.” How will the sequoias impact Detroit? Caring for the sequoias will fall to future generations, so Milarch has instigated what he calls “tree school” to teach Detroit’s youth how and why to look after the new trees. “We empower our kids to teach them how to do this and give them the materials and the way to do this themselves,” Milarch said. “They take ownership. They grow them in the classrooms and plant them around the schools. They know we’re in environmental trouble.” Some of them may never have even walked in a forest, Kemp said. “How can we expect children who have never seen a forest to care about deforestation on the other side of the world?” Kemp said. “It is our responsibility to offer them their birthright.” City residents are exposed to extreme air pollution and have high rates of asthma. The Detroit sequoias will grow near a heavily industrial area, a former incinerator and two interstates, he said. Kemp’s nonprofit has already planted about 650 trees — comprising around 80 species — in some 40 lots in the area. But he believes the sequoias will have the greatest impact. “Because these trees grow so fast, so large and they’re evergreen they’ll do amazing work filtering the air here,” Kemp said. “We live in pretty much a pollution hot spot. We’re trying to combat that. We’re trying to breathe clean air. We’re trying to create shade. We’re trying to soak up the stormwater, and I think sequoias — among all the trees we plant — may be the strongest, best candidates for that.” —Corey Williams, Associated Press View the full article