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Tech group says antitrust regulator has ignored how AI is reshaping the tech industryView the full article

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research firm Moody’s Analytics, the top 10% of U.S. earners (with household incomes of $250,000 and up) now account for almost 50% of all spending; 30 years ago, they accounted for 36%. Moody’s calculates that spending by this top group contributes about one-third to U.S. gross domestic product. While that reflects a serious squeeze further down the income ladder, where the price of eggs and other basics remain high, it also suggests that the comparatively well-off not only have money to spend, but they’re spending it. As of September, the affluent had increased their spending 12% over the prior year, while working-class and middle-class households had spent less. That’s having a clear effect on such sectors as travel, where the affluent have always been part of the mix but are now even more important. Delta recently reported that premium ticket sales are up 8%, much more than main-cabin sales. Bank of America found the most affluent 5% of its customers spent over 10% more on luxury goods than a year ago. “They’re going to Paris and loading up their suitcases with luxury bags and shoes and clothes,” BofA Institute senior economist David Tinsley told the Wall Street Journal. For discounters and dollar stores targeting lower-income consumers, this has meant more competition for fewer dollars spent. (Dollar stores have struggled, and the discount chain Big Lots has filed for bankruptcy.) Addressing that challenge by courting the wealthy isn’t an easy move, but Costco isn’t alone in trying. Walmart CFO John David Rainey told Fox Business that the retail giant has expanded its selection of high-end Apple products, Bose headphones, and other items “sought after by more-affluent customers,” as part of a stab at “upleveling” the Walmart brand. Of course, it may not be easy for most bargain-oriented brands to swiftly pivot, but Costco does seem to have more of a track record of pushing a more upscale-friendly element to its image. James noted that Costco has long counted affluent shoppers among its members—36% of them have incomes of $125,000 and higher, according to consumer-data firm Numerator. A Coresight analysis from a couple years ago found that Costco customers have higher average incomes than those who shop at rival Sam’s Club, and that’s reflected in its brand and product variety. “Costco’s reputation for serving that somewhat higher-income demographic makes the chain more attractive to brands that target those shoppers as well,” Morningstar analyst Zain Akbari told CNBC. And of course it doesn’t hurt that the chain has famously been selling gold and platinum bars. (It’s also worth noting that Costco’s business is doing well in general, not just with high-end customers—and its reputation seems to have benefited from its reaffirmed commitment to DEI as a sound business practice.) “We’ve always known we could move anything in volume if the quality was good and the price was great,” Costco’s James said, and that includes higher-end items that might seem like a stretch for a price-focused warehouse chain. In fact, he argued, it’s a natural part of the Costco brand: Both the company and its fans like to talk about the “treasure hunt”-feel of finding something unexpected that’s not necessarily cheap, but a bargain. “We’re not interested in selling just anything at a low price,” James added. “If someone wants to buy a $500 TV for $250 at Costco, we want to sell them a $1,000 TV for $500 instead. We’re always trying to find better items to sell to members, giving them a great deal. We’re by no means a dollar store.” It (almost) goes without saying that from a macro perspective, the massive wealth and spending-power imbalance underlying Moody’s analysis points to potential problems that shifts in retail strategy won’t solve: Consumer debt in delinquency is rising, and the whole economy is vulnerable if splurging by the affluent were to plummet. So while retailers will likely continue to chase after wealthier customers, the majority of consumers are left to “treasure hunt” for reasonably priced eggs. View the full article

The sky is about to get a lot clearer. NASA’s latest infrared space telescope, SPHEREx—short for Spectro-Photometer for the History of the Universe, Epoch of Reionization, and Ices Explorer—will assemble the world’s most complete sky survey to better explain how the universe evolved. The $488 million mission will observe far-off galaxies and gather data on more than 550 million galaxies and stars, measure the collective glow of the universe, and search for water and organic molecules in the interstellar gas and dust clouds where stars and new planets form. The 1107-lb., 8.5 x 10.5-foot spacecraft is slated to launch March 2 at 10:09 pm (ET) aboard a SpaceX Falcon 9 rocket from Vandenberg Space Force Base in California. (Catch the launch on NASA+ and other platforms.) From low-Earth orbit, it will produce 102 maps in 102 infrared wavelengths every six months over two years, creating a 3D map of the entire night sky that glimpses back in time at various points in the universe’s history to fractions of a second after the Big Bang nearly 14 billion years ago. Onboard spectroscopy instruments will help determine the distances between objects and their chemical compositions, including water and other key ingredients for life. SPHEREx Prepared for Thermal Vacuum Testing [Photo: NASA/JPL-Caltech/BAE Systems] Mapping how matter dispersed over time will help scientists better understand the physics of inflation—the instantaneous expansion of the universe after the Big Bang and the reigning theory that best accounts for the universe’s uniform, weblike structure and flat geometry. Scientists hypothesize the universe exploded in a split-second, from smaller than an atom to many trillions of times in size, producing ripples in the temperature and density of the expanding matter to form the first galaxies. “SPHEREx is trying to get at the origins of the universe—what happened in those very few first instances after the Big Bang,” says SPHEREx instrument scientist Phil Korngut. “If we can produce a map of what the universe looks like today and understand that structure, we can tie it back to those original moments just after the Big Bang.” [Photo: BAE Systems/Benjamin Fry] SPHEREx’s approach to observing the history and evolution of galaxies differs from space observatories that pinpoint objects. To account for galaxies existing beyond the detection threshold, it will study a signal called the extragalactic background light. Instead of identifying individual objects, SPHEREx will measure the total integrated light emission that comes from going back through cosmic time by overlaying maps of all of its scans. If the findings highlight areas of interest, scientists can turn to the Hubble and James Webb space telescopes to zoom in for more precise observations. To prevent spacecraft heat from obscuring the faint light from cosmic sources, its telescope and instruments must operate in extreme cold, nearing—380 degrees Fahrenheit. To achieve this, SPHEREx relies on a passive cooling system, meaning no electricity or coolants, that uses three cone-shaped photon shields and a mirrored structure beneath them to block the heat of Earth and the Sun and direct it into space. Searching for life In scouting for water and ice, the observatory will focus on collections of gas and dust called molecular clouds. Every molecule absorbs light at different wavelengths, like a spectral fingerprint. Measuring how much the light changes across the wavelengths indicates the amount of each molecule present. “It’s likely the water in Earth’s oceans originated in a molecular cloud,” says SPHEREx science data center lead Rachel Akeson. “While other space telescopes have found reservoirs of water in hundreds of locations, SPHEREx will give us more than nine million targets. Knowing the water content around the galaxy is a clue to how many locations could potentially host life.” More philosophically, finding those ingredients for life “connects the questions of how `did the universe evolve?’ and `how did we get here?’ to `where can life exist?’ and `are we alone in that universe?’” says Shawn Domagal-Goldman, acting director of NASA’s Astrophysics Division. Solar wind study The SpaceX rocket will also carry another two-year mission, the Polarimeter to Unify the Corona and Heliosphere (PUNCH), to study the solar wind and how it affects Earth. Its four small satellites will focus on the sun’s outer atmosphere, the corona, and how it moves through the solar system and bombards Earth’s magnetic field, creating beautiful auroras but endangering satellites and spacecraft. The mission’s four suitcase-size satellites will use polarizing filters that piece together a 3D view of the corona capture data that helps determine the solar wind speed and direction. “That helps us better understand and predict the space weather that affects us on Earth,” says PUNCH mission scientist Nicholeen Viall. “This`thing’ that we’ve thought of as being big, empty space between the sun and the Earth, now we’re gonna understand exactly what’s within it.” PUNCH will combine its data with observations from other NASA solar missions, including Coronal Diagnostic Experiment (CODEX), which views the inner corona from the International Space Station; Electrojet Zeeman Imaging Explorer (EZIE), which launches in March to investigate the relationship between magnetic field fluctuations and auroras; and Interstellar Mapping and Acceleration Probe (IMAP), which launches later this year to study solar wind particle acceleration through the solar system and its interaction with the interstellar environment. A long journey SPHEREx spent years in development before its greenlight in 2019. NASA’s Jet Propulsion Laboratory managed the mission, enlisting BAE Systems to build the telescope and spacecraft bus, and finalizing it as the Los Angeles’s January wildfires threatened its campus. Scientists from 13 institutions in the U.S., South Korea, and Taiwan will analyze the resulting data, which CalTech’s Infrared Processing & Analysis Center will process and house, and the NASA/IPAC Infrared Science Archive will make publicly available. [Image: JPL] “I am so unbelievably excited to get my hands on those first images from SPHEREx,” says Korngut. “I’ve been working on this mission since 2012 as a young postdoc and the journey it’s taken from conceptual designs to here on the launcher is just so amazing.” Adds Viall, “All the PowerPoints are now worth it.” View the full article

Property listings group says house-hunters spent 1bn more minutes on its site last year View the full article

In 2021, Eugene Kashuk was looking for a new venture. The Ukrainian entrepreneur realized in the wake of the pandemic that there was a large gap in education. Students were lagging behind, particularly in math. Kashuk started Brighterly, a platform that connects math teachers from all across the globe with students in the United States for private tutoring. Brighterly offers private lessons for $20 per 45-minute lesson—much cheaper than the average rate of about $40 per hour in the United States. In part, Brighterly is able to keep costs down because it uses AI to generate lessons so teachers are able to use their time to focus on their student instead of coming up with problem sets and exams. Fast Company chatted with Kashuk about Brighterly’s growth story and the role of AI in education. How does Brighterly work? Brighterly founder and CEO Eugene Kashuk [Photo: Brighterly] We are a marketplace that connects teachers with students, but we’re not an ordinary marketplace where there’s no control over quality levels or standardization. We have a pretty sophisticated way of hiring and managing teachers and only accept 3% of applicants. We look for teaching skills and soft skills: 90% of our teachers have prior teaching experience. We also have our own custom methodology and curriculum designed by a team of in-house experts, and then we use AI to generate content. On the other side, we’ve got a platform that connects teachers, parents, and kids and allows for lessons to happen. Lessons themselves are fun, interactive, and gamified, and it all revolves around the school curriculum. It’s a high-impact education where we are able to gain academic results as fast as possible. You mentioned using AI to create lessons. How do you make sure it’s not hallucinating or creating misinformation? We are human driven in terms of the content that we create. There are some processes that you can automate using AI. For example, you need to explain fractions to a kid. The best way to do it is to find a circular object such as a pizza you split into pieces. You can use AI to generate images. You can use AI to generate ideas on what kind of circular object will work the best here and will be engaging and fun for the kids. We don’t ask AI to tell us what to teach. As we see it, you can only use AI to create content that is aligned with what you teach. What do you see as the role of AI in education? When I think of AI technologies replacing human educators, I’m more afraid than excited. I’ll caveat and say the technology evolves so fast that you never know what it will look like in a few years. At this point, I don’t see any potential that AI tutors might replace real human educators. In order for education to work, teachers need to form an emotional bond with their students. Not everything can be covered by logic and algorithms; you need to have that human input to understand what the child really needs. We’re not at a moment where AI can really replace human interaction in education. However, we have great capabilities to generate content or to generate language to help create lessons and personalized assessments, which can be very useful for educators. So you’re saying AI can lighten the load for teachers so they can focus on nourishing the emotional bond with students. And so teachers can also focus on decision-making. You need a human teacher to understand how well a student is doing and assess what they need next. For example, maybe a student seems to grasp a topic but the teacher can sense that they’d benefit from some more repetition. I don’t see at this point how AI can pick up on moments like this. Is there anything else you’d like to add? The education gap isn’t just in math—there’s also a reading problem. We get daily requests for more reading lessons, so we’ll be launching a reading course as well. There was a COVID relief program that allocated resources to cover those gaps, but it’s unclear if it’ll be funded in the future. In the meantime, the knowledge gap is growing. Currently, we only cover elementary and middle school, but we’ll also be launching a high school product to help with that gap. Children are the future and right now existing solutions for the knowledge gap aren’t working. We need more. View the full article

“But what is death?” I am sitting down with Katrina Crawford and we are here to talk about the White Lotus Season 3 opening credits. Together with Mark Bashore, Crawford runs the creative studio Plains of Yonder, which has crafted the White Lotus main titles for every season so far. But that question about death wasn’t posed by me. It was posed by her. And it challenges us to reflect on the meaning of death, and the many ways to die. Since White Lotus season 3 premiered on February 16, the internet has been abuzz with theories and criticisms around who died and what the opening sequence means. In response, HBO has said: “You’ll get it soon enough.” So while we wait, we decided to call up Crawford and Bashore so we can dissect one of the most iconic main titles in modern history. The biggest takeaway? Some things can have more than one meaning. [Photo: Courtesy Plains of Yonder] Easter eggs or red herrings? Plains of Yonder has made over a dozen main titles for shows like The Decameron and The Lord of the Rings TV show, Rings of Power. But Crawford says that this title, for White Lotus Season 3, is by far the longest they’ve ever spent developing. While some showrunners don’t consider the main title until the end, Crawford says that Mike White gave the team a whole 10 months to craft the sequence. When they started, Cristobal Tapia de Veer, who wrote the music for previous seasons’ openers, was still composing the new soundtrack. The crew wasn’t even shooting yet. All they had was the script. White Lotus Season 3 has eight episodes. They got the script for the first seven episodes. “We know a lot,” Crawford tells me. But they don’t know who dies. [Photo: Courtesy Plains of Yonder] Crawford combed through those scrips and crafted meticulous profiles for every character, where she tried to understand who these characters are—or who she thinks they are. Once the profiles were complete, she assigned dozens of images to them. Sometimes, she paired a character with an animal (a stoned monkey for the North Carolina mom played by Parker Posy). Sometimes, she crafted a scenario around them (Jason Isaacs’s Timothy Ratliff character appears coiled up in a tree with knives for branches.) These images might intimate a character’s fate or personality, but of course, some interpretations are more literal than others. “Maybe someone is presenting one way, but something else is truth,” she says. [Photo: Courtesy Plains of Yonder] Animal instincts As with every season, animals carried much of the symbolism. “We’ve always found that using animals are a better metaphor than people,” says Bashore. Season 1 was obsessed with monkeys; Season 2 introduced humping goats; Season 3 goes all in on mythological creatures that are half-human, half-beast. (Crawford spent a month poring over Thai mythology books.) The intro opens with a circus of animals, and the first humans to be portrayed are human faces attached to bird bodies. A bit later into the sequence, Lek Patravadi’s Sritala Hollinger character (the hotel owner) appears by a pond, holding a creature that is half human, half bird—perhaps a clue about her mysteriously absent husband. Most of these metaphors are predictably obscure. Amy Lou Wood (who plays Chelsea) appears in the middle of an incriminating scene depicting a leopard that has bitten off a deer’s head with two foxes bearing witness. Which animal is she? Meanwhile, Natasha Rothwell, who plays Belinda from Season 1, is portrayed next to a stork staring down at its reflection in the water, while a crocodile is lying in lurk. Will it snap her up in its jaws? [Photo: Courtesy Plains of Yonder] Fiction or reality? That the team spent ten months developing the title isn’t so surprising considering the complexity of these characters. But there is one more character in the story, and that is Thailand. Like with the first two seasons, the location plays a key role in the story. To build that sense of place, the team spent ten days filming at three Royal temples in Thailand. “We shot the daylights out of it,” says Bashore, noting that they took over 1,000 photos of patterns, colors, outfits, and of course, those iconic Thai rooflines. “We looked for quick visual cues, patterns that feel iconically Thailand.” [Photo: Courtesy Plains of Yonder] Getting permits to film was no small feat considering the sacred nature of the temples. The team had to coordinate access with HBO, and other logistical challenges meant that the title took longer to make. But could the delay signal something else? Some shows, like Game of Thrones, have created main titles that change from week to week. Was the White Lotus Season 3 main title so challenging to make because the team had to tweak it as the season progresses? Crawford gives a cheeky shrug that neither confirms nor denies it: “We can’t talk about anything you haven’t seen.” What we can talk about is what Crawford calls “the Temple of White Lotus.” Indeed, the temples help anchor the show in Thailand, but the real star of the show is the White Lotus resort, which may have been filmed at the Four Seasons Resort Koh Samui, but remains a fictional place. To emphasize the otherworldly setting, the team broke down the photographs they took into little squares and shuffled them to create new images out of them—like a patchwork that looks and feels real, but ultimately isn’t. “We’re not trying to say this is a real place,” says Bashore. “It’s just a vibe we’re soaking in.” [Photo: Courtesy Plains of Yonder] This vibe ultimately blossoms in the seven worlds the team created for the title sequence. The story begins in the jungle, then unfolds in a village, a temple, a pond (in which we see Sam Nivola’s body afloat), a gloomier forest with ominous snakes coiled around trees, an epic battle scene, and the grand finale—“disaster at sea”—where a throng of men gets swallowed by giant fish. Could this mass killing scene signify more than one death in the show? Crawford’s response? You know it already: “But what is death?” View the full article

For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google in federal district court, alleging that AI-generated summaries of its content have siphoned traffic from its site and harmed its revenue. Chegg reported a 24% year-on-year revenue decline in Q4 2024, which it partly attributes to Google’s AI-driven search changes. In the lawsuit, the company alleges that Google is “reaping the financial benefits of Chegg’s content without having to spend a dime.” A Google spokesperson responded that the company will defend itself in court, emphasizing that Google sends “billions of clicks” to websites daily and arguing that AI overviews have diversified—not reduced—traffic distribution. “It’s going to be interesting to see what comes out of it, because we’ve seen content creators anecdotally complaining on Reddit or elsewhere for months now that they are afraid of losing traffic,” says Aleksandra Urman, a researcher at the University of Zurich specializing in search engines. Within the SEO industry, anxiety over artificial intelligence overviews has been mounting. “Chegg’s legal arguments closely align with the ethical concerns the SEO and publishing communities have been raising for years,” says Lily Ray, a New York-based SEO expert. “While Google has long displayed answers and information directly in search results, AI overviews take this a step further by extracting content from external sites and rewording it in a way that positions Google more as a publisher than a search engine.” Ray points to Google’s lack of transparency, particularly around whether users actually click on citations in AI-generated responses. “The lack of visibility into whether users actually click on citations within AI overviews leaves publishers guessing about the true impact on their organic traffic,” she says. Urman adds that past research on Google’s featured snippets—which surfaced excerpts from websites—showed a drop in traffic for affected sites. “The claim seems plausible,” she says, “but we don’t really have the evidence to say how the appearance of AI overviews really affects user behavior.” Not all companies are feeling the squeeze, however. Ziff Davis CEO Vivek Shah said on an earnings call that AI overviews had little effect on its web traffic. “AI’s presence remains limited,” he said. “AI overviews are present in just 12% of our top queries.” It remains to be seen whether Chegg is an outlier or a bellwether. Ray, for her part, believes its lawsuit could be a pivotal moment in the fight over AI and SEO. This case will be fascinating to watch,” she says. “Its outcome could have massive implications for millions of sites beyond just Chegg.” View the full article

Unless you’re at the very top of the food chain in your organization, you report to someone. And that manager is important for your career success. They will evaluate your performance, give you feedback and mentoring, greenlight ideas, and provide support elsewhere in the organization for things you’re doing. Because of all the roles that a supervisor plays for you, it can be stressful when a new person steps in, or you get promoted and start reporting to someone new. There are several ways you can make this transition easier and lay the groundwork for a fruitful relationship with your new boss: Be mindful of the firehose When your supervisor is replaced with someone else, that person is stepping into a new role. Whenever you take on something new, there is a lot that comes at you those first few weeks. You need to get to know your team, your new responsibilities, your new peer groups. All of that happens while work needs to continue. That’s the reason the information dump you face when you first start a role is often referred to as “drinking from the firehose.” If your new boss is drinking from that hose, then you want to provide them with information slowly. Invite them to let you know when you can have a chance to meet and talk, recognizing that it may take them a week or more to get settled in before they’re ready to have an in-depth conversation. As your supervisor gets settled, you can expand the amount of information you provide. Giving them that information when they’re ready to receive it will greatly increase the likelihood it gets read at all. Provide an introduction You do want to introduce yourself in stages. Start with a quick, one-paragraph introduction to share who you are, how long you’ve been with the organization, and your role on the team. If there are one or two critical things that your supervisor needs to call on you for, then highlight those as well. After that, you can add more information about your broader responsibilities. Highlight projects that you’re working on that may need your supervisor’s input or attention. You might consider creating a cheat sheet for your new boss that lists the things you’re working on, your best contact information, and your key strengths and weaknesses. That way, your supervisor knows when to call on you and the kinds of projects where it might be helpful to include you. After the initial rush, you can add details about projects that don’t need immediate attention and other projects you have been involved in so that your supervisor can recognize the contributions you’ve made. Talk about expectations Your previous supervisor not only knew what you had done but also had a sense of your career trajectory, interests, and goals. Hopefully this person was also actively engaged in helping you grow and providing opportunities for you to move forward with your career goals. Your new boss doesn’t know any of these things about you. If you have expectations for how you want to be treated and what you would like your supervisor to do to help you succeed in your role and advance, you need to talk about those expectations. It’s also helpful for you to discuss any weaknesses that you would like help to address. It is common to want to start your interactions with your supervisor by focusing on your strengths. And you should do that. But you might also be tempted to hide your weaknesses. Instead, it can be useful to be up front with those aspects of your work that you are still developing. It can ensure that you get help when you need it and that you’re considered for professional development opportunities. Ask for what you need Consistent with highlighting your weaknesses, you should generally ask your new boss for what you need from them. If you like to get feedback in the middle of projects, ask for it. If you need more information about the strategy behind a project or plan, ask. Nobody is a mind reader. And the less well someone knows you, the less able they are to anticipate what you need from them. Rather than hoping your new boss will give you everything you need, you’ll have to ask for it. Usually, a supervisor will be glad to have some guidance about how you’d like to engage with them. Asking for what you need is the best way to get the relationship with your new supervisor off to a good start. View the full article

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine that scans your face in three places, then instantly dispenses a customized foundation shade. Using a system similar to Keurig pods, the machine comes with five color cartridges that mix to create the right color; once they run out, you order more. Boldhue Co-Founder and CEO Rachel Wilson and Artistic Director Sir John [Photo: Boldhue] The product could revolutionize the way that everyday consumers do their makeup at home—and also make it far easier for professional makeup artists to create the right shade for their clients. Fueled by $3.37 million in venture funding from Mark Cuban’s Lucas Venture Group, BoldHue believes it can bring this technology to all kinds of other cosmetic products. The Quest To Find Your Shade Karin Layton, BoldHue’s co-founder and CTO, was an aerospace engineer who worked at Raytheon. Five years ago, she realized that her high-end foundation didn’t accurately match her skin. As a hobby, Layton dabbled in painting and had a fascination with color theory. So she began tinkering with building a machine that would produce a person’s exact skin shade. During the pandemic, after Layton decided to turn her idea into real company, she brought her childhood friend and serial entrepreneur, Rachel Wilson, as her business partner. “I really resonated with the pain points she was trying to solve because I am half Argentinian,” says Wilson, who is now CEO. “And while I present as white, I have undertones that make it complicated for me to find the right shade. “I always look like a pumpkin or a ghost when I wear foundation.” [Photo: Boldhue] Women of color, in particular, have trouble finding the right shade. For years, the makeup industry focused on creating products for caucasian women, leaving Black and brown women to come up with their own solutions. This only began to change a decade ago. In 2015, I wrote about a chemist at L’Oreal, Balanda Atis, went on a personal quest to develop a darker foundation that wouldn’t make her skin look too red or black. L’Oreal eventually commercialized the product she created and promoted Atis to become the head of the Women of Color lab, which focuses on creating products for women of color. Danessa Myricks, a self-taught makeup artist, spent years mixing her own foundation using dark pigments she found at costume makeup stores and mixed them with drugstore foundations. In 2015, she launched her own beauty brand, Danessa Myricks Beauty, and four years ago, Sephora began to carry it. [Photo: Boldhue] Today, there are more options for women of color, but many women still struggle to find the right shade. BoldHue believes the solution lies in technology. Color matching technology already exists, but it is not particularly convenient for consumers. Lancome has a machine that color matches, but it’s only available in certain stores. Sephora has ColorIQ, which scans your face and matches you to different brands. But part of the problem is that your skin tone isn’t static; it is constantly changing based on how much sun exposure you have, especially if you are have a lot of melanin. “If you order a shade online, your complexion may have changed by the time you receive it seven days later,” says Wilson. Color-Matching At Home Wilson and Layton believe that having an affordable, at-home solution to color matching could be game-changing. The machine comes with a wand. When you want to create a new foundation shade, you scan your skin on your forehead, your cheek, and your neck. Then the machine instantly dispenses about a week’s worth of that shade into a little container. The machine can store that shade for you to use in the future. But having the machine in your house means that you can easily re-scan your face after a day at the beach to get a more accurate shade. If there are multiple people in a household (or say, a sorority house) who wear foundation, they can each scan their faces to produce the perfect shade. And it could transform the work of makeup artists who typically mix their own shades for their clients throughout the day. “They’re lugging around pounds of products to set and are forced to play chemist all day long,” says Wilson. “If we can shade match for them in one minute, they can focus on the artistry part of their job, and they’re wildly excited about that. It also means they can book more clients in a day, because they have more time.” While on the surface, BoldHue’s technology seems to disrupt to the foundation industry, Wilson believes it could actually empower other makeup brands. Each makeup brand has its own formula that influences the creaminess and coverage of their foundations. BoldHue could create a brand’s formula in the machine, but have the added benefit of highly specific color matches. BoldHue is already in talks to partner with brands to create customized foundations for them, much the way that Keurig partners with brands like Peet’s and Illy to create pods for the coffee machines. But ultimately, the possibilities go beyond foundation. With this technology BoldHue could create other color cosmetics, from concealer to lipstick to eyeshadow. “We think of ourselves as a technology company with a beauty deliverable,” Wilson says. View the full article

Deputy governor Dave Ramsden says interest rate cuts must be gradualView the full article

TikTok just updated its desktop viewing experience to offer a smoother UX, expanded features, and more ways to watch. I wish it would go back to how it was before. It’s no secret that TikTok has a mobile-first design. Its beloved hyper-specific algorithm and For You page, as well as its wholehearted embrace of short-form video, has inspired copycats the likes of which include everyone from Instagram to LinkedIn and Substack. TikTok has even changed the fabric of culture itself, shortening attention spans and shaping the music industry as we know it. While TikTok shines on mobile, its desktop experience has historically been significantly less intuitive. The new desktop browser is, by all counts, a marked improvement. But, for those of us who turn to the clunky desktop TikTok to cut down on screen time, it’s not necessarily a good thing. [Photo: TikTok] Ugh, TikTok’s new desktop browser is better The biggest change to TikTok’s desktop browser is the noticeably smoother UX. Previously, scrolling through videos on the homepage could feel delayed and glitchy, which quickly becomes frustrating given that it’s the platform’s main function. Now, each clip transitions smoothly into the next—an element of TikTok’s new “optimized modular layout” that offers “a more immersive viewing experience and seamless feed exploration,” according to a press release. The look of the platform has also been cleaned up and simplified, including via a minimized navigation bar, to “reduce distractions” during doomscrolling. Beyond the improved UX, updated desktop TikTok also comes with a few new features. It’s poached the Explore tab straight from the app, giving users another, less tailored feed to explore. There’s now also full-screen live streaming modes for gamers, a web-exclusive floating player on Google Chrome so users can watch brainrot Subway Surfers TikToks while they shop online, and a collections tool that can organize saved videos into subcategories. And, yeah, on the surface, all of these changes are reasonable responses to TikTok’s lackluster web browser experience. They make it more frictionless, intuitive, and enjoyable. But did the developers ever consider that maybe some of us liked it when it was bad? Can we just not? When TikTok entered the mainstream around the early pandemic, I downloaded it on my phone for a total of about two days. The reason it didn’t make the cut in my app library was not because it was bad, but because it was actually too fun—so much so that reading my AP Lit homework started to feel like an insurmountable task when those little videos were, like, right there. For me, the ideal screen time solution has been to delete social media apps from my phone and only check them when I’m on my computer, where their desktop counterparts tend to be more outdated and, sometimes, downright annoying. My one exception to this rule is YouTube Shorts, but only because its algorithm is leagues behind TikTok’s and therefore tends to drive me away by recommending one too many English hobby horsing videos. Am I still addicted to these apps? Most definitely. But do I feel like I have to check them every 30 seconds? Thankfully, no. TikTok’s desktop experience used to similarly serve as a refuge from the mobile app itself. It was a safe place to get a quick taste of what’s happening online without getting sucked into a three-hour rabbit hole about giving butter to babies. Its irritating quirks were precisely the point—and, I would argue, plenty of other desktop users likely turned to this version for the same reason. Now, though, as the desktop experience creeps ever-closer to the actual mobile app, we’re all going to have to figure out where to relegate TikTok so that we can hack our brains out of craving it. View the full article

A recent Society for Human Resources Management study found that 47% of employees with invisible chronic conditions—illnesses or disabilities that limit activities and functions but lack visible symptoms—have not disclosed their conditions to their employers. When I first read this statistic, I wasn’t surprised. In a world where the majority of people with invisible disabilities fear discrimination and stigma should they disclose, where is the incentive to do so? I am part of the 53% who has disclosed her invisible illness to her employer, and fortunately received support, empathy, and understanding as a result. Without a doubt, privilege is at play here. I’m a white, college-educated woman with five years in my career under my belt. This affords me access to opportunities and healthcare as well as social and cultural latitudes that, unfortunately, many do not share. I wish my experience could be the norm. As I reflect on the experiences that led me to this point, I’m considering how organizations and their leaders can rethink these disclosures to better support employees. Who can afford the risk of disclosing For the majority of my career, I’ve grappled with an acceleration in symptoms from my chronic illness, later found to be a likely result of the Lyme disease I contracted while in utero (something that impacts only a very small population of fetuses globally). My body could not sustain the consistent schedule and output needed to succeed in a traditional workplace, so I turned to self-employment, which allowed me to earn a living while managing decades of health challenges. With my health stabilized, I began seeking traditional employment in 2023. Inevitably, the question of why I was interested in working for someone else after so long working for myself would come up. I decided to be honest and candid, letting employers form their own opinions. While my health challenges were far less acute than they once had been, I knew that my chronic illness would always be a part of my professional story—so sharing that early on in the process would help me gauge reactions and understand whether an organization would be the right fit for me. Plus, I was largely targeting healthcare companies in my search, and I knew that my experiences on the patient-facing side could be an immense asset to leverage during the interview process. Still, each time I shared the reasons behind my unconventional résumé history with a recruiter, I felt a twist of nerves in my stomach, born of the instinctive thought that such an admission would be an overall detriment to the way I am perceived in the workplace. I’m sure you can imagine how delighted I was at the number of recruiters and hiring managers who responded with empathy, kindness, and appreciation for my honesty. One recruiter thanked me for my bravery and shared that she also lives with an autoimmune disorder. Another commiserated with me about how challenging it is to live with Lyme disease, as his mother-in-law had just been diagnosed. These conversations typically segued neatly into discussions about my ability to adapt to and around my chronic illness, underscoring that I am the kind of employee (and person) who looks to leverage her lived experience toward positive outcomes for others—and am committed to using all the effort possible to do so. Ultimately, my approach paid off. Since the start of 2024, I’ve been able to leverage my experience as a “professional patient” (a phrase I coined as a half-joking nod to my lifetime spent in and out of doctor’s offices) to better serve patients and providers through my work as a content marketing specialist for a healthcare startup. Advocating for truly accessible approaches When I joined the organization for which I now work, I once again chose to share my experience living with lifelong chronic illness—this time, with colleagues and my manager. That’s because the internal culture is one that I knew would be accepting and accommodating. During an initial call with a new coworker welcoming me to the team, I learned that they also live with a chronic illness. The ease with which they disclosed, and the way they spoke about the organization’s response—that their disclosure had been met with reminders that their health is the most important thing, and encouragements to arrange elements of their work to be as accommodating as possible—told me that my disclosure would likely be met similarly. As it turns out, I was right. My disclosures sounded different depending on who I was talking to; I often deployed the “professional patient” joke when in conversation with clinicians or researchers, while I got a bit more granular with the people I collaborate with often, such as my team and my manager. Regardless of how the conversation started, it always ended the same way: They were gracious and thankful for my candor, and I was likewise thankful for their understanding and willingness to hear me. Unfortunately, researchers have consistently found that my experience is a rare one. A 2021 academic analysis found that most chronically ill and disabled office workers spend a disproportionate amount of energy concealing all visible symptoms of their condition for fear of discrimination or retaliation. That means their time spent away from work isn’t spent preparing to return refreshed and renewed but rather managing their symptoms so they can continue to conceal them at work. This could include, but certainly isn’t limited to, sleeping 10 to 12 or more hours on the weekends, fitting in all-day IV infusions between errand-running on Saturdays, or staying in their home and not speaking to any friends or family members to manage emotional and cognitive burnout. Is it any wonder that people with disabilities are part of the subgroup found to experience 26% higher work-related burnout? Like millions of other workers across the United States, the choices I make about my career and ways of working are driven primarily by the chronic condition with which I live. Employers, founders, and managers can help alleviate this mental burden for their employees with invisible disabilities by doing these three things: Rethink ending remote work. For many disabled or chronically ill employees, remote, hybrid, and/or flexible work isn’t a nice-to-have—it’s an accommodation and an equalizer. In a remote-first workplace, chronically ill or disabled employees can have equal visibility on their work as their able-bodied and healthy counterparts without having to worry about being judged for their invisible condition. Prioritize curiosity and empathy. Two people with the same invisible condition may have very different symptoms. Encourage managers and leaders to respond to disclosures with empathy and gratitude—responses that lead to massive increases in both employee engagement and well-being. Open the floor. While no one owes anyone a candid disclosure of their health status, consider offering opportunities to impact and shape diversity, equity, inclusion, and accessibility (DEIA) initiatives, such as employee resource groups (ERGs), to employees like me who have elected to do so. Their expertise in their own experience is uniquely valuable, and should be seen as such. To that end, ensure these opportunities are genuinely and thoughtfully offered, not just put together as a way to tick a box on a list of inclusive options. As some organizations choose to downsize DEI initiatives, and even stop using words like equity altogether, it’s never been more vital to ensure employees—regardless of health, ability, gender, race, and more—are supported so they can do their best work. I’m living proof that these approaches work, and I hope that more organizations choose to follow suit. View the full article

IAG posts record annual profits driven by demand for transatlantic travelView the full article

Many things are considered distinctly millennial: a man bun, avocado toast, axe-throwing bars. Now you can apparently add millennial burger joints to that list. On February 11, TikToker fairylights2007 shared a clip using Kyle Gordon’s “2011 Millennial” parody song, along with a caption that read: “This song is so truffle fries overpriced burger brick walls metal tin of ketchup.” You know the type. As the video points out, the burgers are typically overpriced—$19 to be exact—always with a brioche bun. Fries are extra and come served in a fryer basket with a special “house sauce” (i.e., ketchup mixed with mayo). Somewhere in the restaurant, a chalkboard lists “local” IPA beers. The menu includes sections like “handhelds” and “sweet treats.” The decor? Exposed piping, string lights, and Edison bulbs. Commenters on the video were quick to point out other telltale signs of millennial burger joints. “A pbj burger on the menu,” one wrote. “Games no one has ever played but every bar has,” suggested another. Chances are, you’ve frequented one of these places at least once—whether you wanted to or not. Gordon’s song has since become the soundtrack to a number of TikTok videos jumping on the trend. “YES we’re a millennial burger joint; YES we overprice everything; YES our truffle fries are mediocre at best; YES we’re two guys with a crazy idea; NO we don’t offer comfortable seating; YES we serve water in mason jars,” one post read. “It was about time all these burger places with the same aesthetic get called out,” another creator added. These burger joints became popular in the mid-to-late 2010s, right around the time millennials were launching their first businesses. But now they’ve become prime targets for the online generation, who love to poke fun at millennials for everything from their “cringe” humor to their love of Harry Potter. And yet, for all the mockery, these places aren’t going anywhere. The “millennial burger joint” may now be shorthand for a style-over-substance hipster eatery, but I, for one, will be enjoying my basket of mediocre truffle fries with garlic aioli. So sue me. View the full article

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ASUS has introduced the ExpertBook B5 (B5405/B5605), a lightweight business laptop powered by AI-enhanced Intel Core Ultra processors, enterprise-grade security, and customizable configurations designed for professional use. The AI-powered business laptop features ASUS AI ExpertMeet, an on-device AI assistant, and ASUS ExpertGuardian, a security suite providing multi-factor authentication and firmware protection. AI-Powered Performance and Productivity The ExpertBook B5 integrates AI-driven computing, offering up to 99 total-platform TOPS for enhanced multitasking. ASUS’s AI ExpertMeet provides real-time transcription, noise cancellation, and live-translated captions, ensuring seamless collaboration. The laptop’s Intel Core Ultra processors with Intel Arc graphics enable faster content creation and business analytics. Durable, High-Performance Design Encased in a lightweight 1.36kg aluminum frame, the ExpertBook B5 features a 2.5K 144Hz display for crisp visuals. The ASUS ExpertCool thermal solution enhances cooling performance by 26%, maintaining efficiency during extended usage. Built to MIL-STD-810H standards, the device ensures durability in extreme conditions. Enterprise-Grade Security with ASUS ExpertGuardian To safeguard sensitive data, ASUS ExpertGuardian offers multi-layered protection, including Windows 11 Secured-core PC technology, TPM 2.0 encryption, biometric authentication, and USB access locks. The laptop supports certificate-based authentication and self-recovering BIOS protection, providing long-term security updates. Customizable Configurations for IT Management The ExpertBook B5 supports pre-configured BIOS settings, asset labeling, and software imaging for streamlined IT deployments. Its modular design allows for easy maintenance, with a tool-free battery latch reducing downtime. Driving Sustainability with a Digital Product Passport ASUS is introducing a Digital Product Passport (DPP) to enhance lifecycle tracking and sustainability compliance. The QR code-based tracking system provides businesses with real-time data on material sourcing, manufacturing, and recycling, supporting eco-conscious product design. Availability The ExpertBook B5 (B5405/B5605) is now available for enterprise customers. ASUS continues to innovate in AI-driven business computing, delivering high-performance, secure, and sustainable solutions for modern professionals. This article, "ASUS Unveils AI-Powered ExpertBook B5 with Enhanced Security and Customization" was first published on Small Business Trends View the full article

ASUS has introduced the ExpertBook B5 (B5405/B5605), a lightweight business laptop powered by AI-enhanced Intel Core Ultra processors, enterprise-grade security, and customizable configurations designed for professional use. The AI-powered business laptop features ASUS AI ExpertMeet, an on-device AI assistant, and ASUS ExpertGuardian, a security suite providing multi-factor authentication and firmware protection. AI-Powered Performance and Productivity The ExpertBook B5 integrates AI-driven computing, offering up to 99 total-platform TOPS for enhanced multitasking. ASUS’s AI ExpertMeet provides real-time transcription, noise cancellation, and live-translated captions, ensuring seamless collaboration. The laptop’s Intel Core Ultra processors with Intel Arc graphics enable faster content creation and business analytics. Durable, High-Performance Design Encased in a lightweight 1.36kg aluminum frame, the ExpertBook B5 features a 2.5K 144Hz display for crisp visuals. The ASUS ExpertCool thermal solution enhances cooling performance by 26%, maintaining efficiency during extended usage. Built to MIL-STD-810H standards, the device ensures durability in extreme conditions. Enterprise-Grade Security with ASUS ExpertGuardian To safeguard sensitive data, ASUS ExpertGuardian offers multi-layered protection, including Windows 11 Secured-core PC technology, TPM 2.0 encryption, biometric authentication, and USB access locks. The laptop supports certificate-based authentication and self-recovering BIOS protection, providing long-term security updates. Customizable Configurations for IT Management The ExpertBook B5 supports pre-configured BIOS settings, asset labeling, and software imaging for streamlined IT deployments. Its modular design allows for easy maintenance, with a tool-free battery latch reducing downtime. Driving Sustainability with a Digital Product Passport ASUS is introducing a Digital Product Passport (DPP) to enhance lifecycle tracking and sustainability compliance. The QR code-based tracking system provides businesses with real-time data on material sourcing, manufacturing, and recycling, supporting eco-conscious product design. Availability The ExpertBook B5 (B5405/B5605) is now available for enterprise customers. ASUS continues to innovate in AI-driven business computing, delivering high-performance, secure, and sustainable solutions for modern professionals. This article, "ASUS Unveils AI-Powered ExpertBook B5 with Enhanced Security and Customization" was first published on Small Business Trends View the full article

Apple has announced a $500 billion investment in the United States over the next four years, marking its largest-ever financial commitment. The company’s plan includes a new manufacturing facility in Texas, doubling its U.S. Advanced Manufacturing Fund, expanding research and development, and accelerating investments in AI and silicon engineering. Apple’s investment will support new facilities in Michigan, Texas, California, Arizona, Nevada, Iowa, Oregon, North Carolina, and Washington, reinforcing its focus on advanced manufacturing and innovation. A 250,000-square-foot server manufacturing facility will open in Houston in 2026, creating thousands of jobs and producing servers that support Apple Intelligence and Private Cloud Compute. Apple CEO Tim Cook emphasized the company’s commitment to U.S. innovation, stating, “We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future. From doubling our Advanced Manufacturing Fund, to building advanced technology in Texas, we’re thrilled to expand our support for American manufacturing. And we’ll keep working with people and companies across this country to help write an extraordinary new chapter in the history of American innovation.” Apple is doubling its U.S. Advanced Manufacturing Fund from $5 billion to $10 billion, supporting high-tech manufacturing and skills development. The expansion includes a multibillion-dollar commitment to produce advanced silicon at TSMC’s Fab 21 facility in Arizona, where Apple remains the largest customer. Apple’s suppliers manufacture silicon in 24 factories across 12 states, including Arizona, Colorado, Oregon, and Utah. This investment is expected to boost U.S. semiconductor manufacturing and create high-paying jobs. The company is expanding research and development (R&D) operations, nearly doubling U.S.-based R&D spending over the past five years. Apple plans to hire 20,000 employees over the next four years, focusing on AI, silicon engineering, and software development. Apple’s recent launch of the A18 chip and Apple C1 cellular modem highlights its long-term strategy in custom silicon development. The Apple C1 modem, the most power-efficient modem ever in an iPhone, represents a major milestone in the company’s R&D investment. As part of its focus on workforce development, Apple is opening the Apple Manufacturing Academy in Detroit. The facility will train workers and assist small- and medium-sized businesses in adopting AI and smart manufacturing techniques. Partnering with universities like Michigan State, the academy will offer free courses on project management, supply chain efficiency, and manufacturing process optimization. This article, "Apple to Invest Over $500 Billion in U.S. Expansion, Manufacturing, and AI Development" was first published on Small Business Trends View the full article

Apple has announced a $500 billion investment in the United States over the next four years, marking its largest-ever financial commitment. The company’s plan includes a new manufacturing facility in Texas, doubling its U.S. Advanced Manufacturing Fund, expanding research and development, and accelerating investments in AI and silicon engineering. Apple’s investment will support new facilities in Michigan, Texas, California, Arizona, Nevada, Iowa, Oregon, North Carolina, and Washington, reinforcing its focus on advanced manufacturing and innovation. A 250,000-square-foot server manufacturing facility will open in Houston in 2026, creating thousands of jobs and producing servers that support Apple Intelligence and Private Cloud Compute. Apple CEO Tim Cook emphasized the company’s commitment to U.S. innovation, stating, “We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future. From doubling our Advanced Manufacturing Fund, to building advanced technology in Texas, we’re thrilled to expand our support for American manufacturing. And we’ll keep working with people and companies across this country to help write an extraordinary new chapter in the history of American innovation.” Apple is doubling its U.S. Advanced Manufacturing Fund from $5 billion to $10 billion, supporting high-tech manufacturing and skills development. The expansion includes a multibillion-dollar commitment to produce advanced silicon at TSMC’s Fab 21 facility in Arizona, where Apple remains the largest customer. Apple’s suppliers manufacture silicon in 24 factories across 12 states, including Arizona, Colorado, Oregon, and Utah. This investment is expected to boost U.S. semiconductor manufacturing and create high-paying jobs. The company is expanding research and development (R&D) operations, nearly doubling U.S.-based R&D spending over the past five years. Apple plans to hire 20,000 employees over the next four years, focusing on AI, silicon engineering, and software development. Apple’s recent launch of the A18 chip and Apple C1 cellular modem highlights its long-term strategy in custom silicon development. The Apple C1 modem, the most power-efficient modem ever in an iPhone, represents a major milestone in the company’s R&D investment. As part of its focus on workforce development, Apple is opening the Apple Manufacturing Academy in Detroit. The facility will train workers and assist small- and medium-sized businesses in adopting AI and smart manufacturing techniques. Partnering with universities like Michigan State, the academy will offer free courses on project management, supply chain efficiency, and manufacturing process optimization. This article, "Apple to Invest Over $500 Billion in U.S. Expansion, Manufacturing, and AI Development" was first published on Small Business Trends View the full article

Company executives touted the immediate returns from its rebranding and Super Bowl advertising campaign, with February activity exceeding expectations. View the full article