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The new iOS 18.4 beta is still missing an AI-overhauled Siri, on-screen awareness, and the app integrations feature we were promised all the way back in June at WWDC. If you're waiting for those features, try your luck with iOS 18.5. However, 18.4 isn't an empty update. The first beta introduces Priority Notifications, and Apple Intelligence now supports more languages—which is great news for Apple users across the globe. In addition, Apple Intelligence is now accessible in the European Union for the first time. Here's everything that's new with iOS 18.4. Priority NotificationsOne of the new highlight features in iOS 18.4 is Priority Notifications. When enabled, your iPhone will use on-device intelligence to figure out which notifications are truly important, and will highlight them in a new Priority Notifications box at the top. However, in this beta, it's not enabled by default. Go to Settings > Notifications > Prioritize Notifications and then enable the feature. Credit: Khamosh Pathak Sketch style in Image Playground Credit: Khamosh Pathak When you're creating an image in Image Playground, you'll see a new style option called Sketch. This style makes it look like your AI-generated image was sketched on a paper. If that sounds familiar, that's because we also saw this back at WWDC, but Apple only just added it to iOS with this update. New Ambient Music feature in Control Center Credit: Khamosh Pathak Apple already has a background sounds feature that generates nature sounds for ambient playback. However, in iOS 18.4, you'll find a new Ambient Music section in Control Center. There are four options: Sleep, Chill, Productivity, and Wellbeing. Tap one, and it'll play a corresponding playlist from Apple Music. Credit: Khamosh Pathak Apple has mapped a playlist to each button by default, but you're not locked to any. If you go into the editing view and then tap on a control, you can choose a different playlist (Apple gives you four different options for each control), or you can choose any playlist from your own collection. Apple Intelligence comes to the EUApple Intelligence now supports French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified), plus there's now support for localized English language in both India and Singapore. Recipes come to the News+ appThe News app has a new Apple News Food+ section for paying subscribers. Here, you can access tens of thousands of aesthetically pleasing recipes. There are also stories, restaurant reviews, and more. The new Mail app comes to iPad and MacWith iPadOS 18.4 beta and macOS 15.4 beta, the redesigned Mail app is coming to the iPad and the Mac. Once you update, you'll get access to email categories and other AI features on your tablet and computer. A much better Genmoji button Credit: Khamosh Pathak When I wrote about Genmoji, I was tempted to call it a hidden feature, because that's what it felt like. Genmoji was just a multicolor smiley face tucked in the corner of the Emoji keyboard. Apple seems to have learned its lesson: With 18.4, the new icon says "Gemoji" right next to the smiley face rainbow icon. New Podcasts widgets Credit: Khamosh Pathak The Podcasts app has two new widgets: one for Library, and for Shows. The Library widget can show you all saved episodes, downloaded episodes, or latest episodes. The Shows widget is for highlighting all episodes from a single show. You can choose a show, and then access all the latest episodes from the show from the Home Screen. More choices for default apps Apple's selection of default apps options is growing. You can now set a different Translate app by default, and if you're in the EU, there's now support for choosing a default navigation app, too. (If you're not in the EU, try using Map Redirect as a workaround.) CarPlay changesFor some users, it looks like CarPlay is adding a third row of app icons on the Home screen. Other small changesMajor app updates like iOS 18.4 typically include a number of smaller changes in addition to more notable ones. Here's what else iOS 18.4 updates on your iPhone: When you're setting up a new device with iOS 18.4, you'll be prompted to select an age range. You can choose between Child (12 or younger), Teen (13 to 17), and Adult (18 or older). Apple says that it will use this data only to help set up parental controls. There are two new Shortcuts actions for the Messages app: Open Conversation, and Send Message. When you go to edit your Albums, you'll see a new List View option, hopefully making it easier to rearrange albums. View the full article

After nearly 40 years providing decor for countless birthdays across the United States, Party City is entering its final days of operations. And as the company’s last storefronts close their doors, competitors including Five Below and Dollar Tree are vying to move in for majorly discounted prices. Party City filed for bankruptcy twice—first in 2023 and again this past December—before ultimately announcing at the end of 2024 that it could not recover its losses and would be permanently shutting down its 800 locations. In a memo sent to employees at the time, the company listed February 28 as its last day of operations (though, since then, some Redditors have noted extensions at their local locations). While most Party City stores are living out their last hurrah this week, the company itself is working down to the wire to sell designation rights for more than 200 existing leases. Discount retailers are stepping up According to documents submitted to bankruptcy court in the southern district of Texas, Party City is currently hoping to secure deals with two new tenants: Five Below and Dollar Tree. Per a memo submitted on February 19, the proposed Five Below deal would include 44 storefronts in exchange for a $2 million upfront payment, followed by an additional $70,000 for each lease agreement signed after 29 leases. Likewise, the proposed Dollar Tree deal (submitted to court on February 21) would include 148 storefronts for a $1 million upfront payment, followed by an additional $65,000 for each lease agreement over 10 leases. In both cases, Party City’s legal representation noted, the company has “an urgent need” to close the transactions quickly, given that its dwindling budget “does not provide for continued payment of rent.” Both proposals are expected to be heard in court this week. Fast Company reached out to Party City, Five Below, and Dollar Tree for more information on the deals, and did not hear back from any of the parties involved at the time of publication. Many legacy retailers are struggling in 2025 Party City’s final woes come amidst a larger “retail apocalypse” affecting stores like 7-Eleven, Big Lots, and Joann Inc. (which also just announced it will permanently cease operations). As inflation persists and e-commerce continues to gain ground as consumers’ preferred method of shopping, physical retail locations are taking a major hit. According to a report from Coresight Research, this year could be the worst yet for U.S. retailers (including pandemic years), with an estimated 15,000 closures on the near horizon. Based on a report from The Independent, while the Party City corporation’s days are numbered, the store won’t entirely fade into oblivion just yet. Currently, nine franchisees representing 29 Party City locations are planning to run their stores independently for the foreseeable future. A similar phenomenon has kept the last remaining Blockbuster store open years after the company itself died off—preserving a beloved site of retail nostalgia against all odds. View the full article

Anthropic released on Monday its Claude 3.7 Sonnet model, which it says returns results faster and can show the user the “chain of thought” it follows to reach an answer. This latest model also powers a new coding tool called Claude Code that can perform some development tasks autonomously. Claude 3.7 Sonnet offers an “extended thinking” mode that engages in a more detailed “chain of thought” reasoning but takes longer to generate a response. For simpler questions it eschews this mode and instead focuses on speed. Other models offer their own versions of “thinking” mode, but typically the user has to select that feature for harder problems; Anthropic says Claude 3.7 Sonnet is the first publicly available model with the capability to choose the best mode based on the user’s question. If Grok 3 and DeepSeek-R1 are stick shifts, then Anthropic’s new model is an automatic. “Just as humans use a single brain for both quick responses and deep reflection, we believe reasoning should be an integrated capability of frontier models rather than a separate model entirely,” Anthropic says in a blog post. Claude 3.7 Sonnet outperforms other “thinking” models in some important benchmark tests. On SWE-bench, which evaluates AI models’ ability to solve real-world software issues, the model beat OpenAI’s o1 and o3-mini and DeepSeek-R1 by a comfortable margin. It was the same story on TAU-bench, which tests AI agents on complex real-world tasks with user and tool interactions. However, OpenAI’s o1 model still edges out Claude 3.7 Sonnet in math problem solving, visual reasoning, multilingual Q&A, and graduate-level reasoning benchmarks. Anthropic describes the Claude Code tool as an active collaborator that can search and read code, edit files, write and run tests, and commit and push code to GitHub. The company says the tool has already become “indispensable” for its own coders, completing tasks in a single pass that would normally take 45 minutes or more of manual work. Claude 3.7 Sonnet is now available on all Claude subscription plans—Free, Pro, Team, and Enterprise–but the extended thinking mode isn’t available to users of the free tier. Claude 3.7 Sonnet is also available to developers as an API for the same price as earlier Claude models. View the full article

Sir Keir Starmer reiterates that Britain is ‘ready and willing’ to put troops on ground in Ukraine to secure peaceView the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you're looking for a budget-friendly phone that gets the job done, the Motorola Moto G Power 5G (2024, Unlocked) is currently $179.99 (down from $299.99)—its lowest price ever, according to price-trackers. Available in midnight blue and pale lilac, this PCMag Editor’s Choice winner features a vegan leather finish, which while giving it a premium feel tends to attract dust and pet hair (so a case might be a smart investment). On the upside, the textured surface provides a secure grip, making accidental drops less likely. It also packs a side-mounted fingerprint scanner in the power button, a decent single speaker with Dolby Atmos support, and a 3.5mm headphone jack for those who prefer wired audio. Moto G Power 5G | 2024 | Unlocked | Made for US 8/128GB | 50MP Camera | Midnight Blue $179.99 at Amazon /images/amazon-prime.svg $299.99 Save $120.00 Get Deal Get Deal $179.99 at Amazon /images/amazon-prime.svg $299.99 Save $120.00 For an affordable device, it performs surprisingly well, thanks to its MediaTek Dimensity 7020 processor and 8GB of RAM. Everyday tasks feel smooth, and its 6.7-inch 120Hz display makes scrolling and animations feel more fluid than you’d expect at this price point. Additionally, its 128GB of storage (expandable up to 1TB via microSD), gives you plenty of space for apps and media. And with NFC support for mobile payments, it adds a small but significant convenience that’s often missing in budget phones. Battery life is another strong point, with a 5,000mAh capacity lasting well over 12 hours. And when it’s time to charge, 30W wired charging and 15W wireless charging ensure you’re not stuck waiting for too long. Where the Moto G Power 5G (2024) starts to show its budget roots is in the camera department: Its 50MP main sensor with optical image stabilization sounds promising, but the results can be inconsistent, with oversaturated colors and pixel blurring, notes this PCMag review. If capturing crisp, high-quality shots is a priority, the OnePlus Nord N30 5G ($299.99) might be a better option. View the full article

The real estate company's latest move leverages artificial intelligence to optimize and simplify the entire home-buying journey for consumers. View the full article

There are multiple ways to run a salon business. The owner can rent or buy a space and hire employees who work for a set wage. Or they can set up a salon booth rental arrangement. The latter option provides some unique benefits both for business owners and those who rent the space. The following post is your complete guide for finding a booth and/or renting booths to stylists. What is Booth Rental? With a booth rental salon, the salon owner simply rents chairs to other licensed cosmetologists instead of hiring them to work for a set wage. The owner gets the profits from renting the space. And those who rent the space essentially run their own business within the larger salon. They can set their own schedule and are responsible for their own marketing and client management. But they benefit from having the space and amenities of the established salon. How Much Does Booth Rental Cost? The precise cost of salon booth rental depends on the salon’s location and the amenities available. Typically, the average cost is about $400 to $600 monthly. However, salons situated in upscale neighborhoods and high-traffic locations such as Manhattan can demand thousands per month. In contrast, salons located in areas with lower traffic may have rates as low as $200 per month. How Does Salon Booth Rental Work? If you are in the process of finding out how to open a hair salon or how to open a nail salon, or you already own a salon, booth rental would simply allow you to earn income from renting each chair in your location. Each stylist pays a monthly fee and/or a percentage of their earnings. If you’re a stylist, salon booth rental allows you to essentially start your own business without setting up your own location. You simply rent the space from a booth rental business and start bringing in clients. You pay a monthly fee or a small percentage of earnings and keep the rest. Why You Should Consider Renting a Booth as a Stylist If you’re starting out as a stylist, you have to consider whether to rent a booth or look for more traditional employment. Here are some reasons to go with a booth rental business. Be Your Own Boss When you rent a booth from a salon, you’re basically an independent contractor instead of an employee. This means you get to book your own clients, set your own hours, and build a brand that’s entirely your own. As long as you follow the rules of your rental contract, you don’t have to worry about traditional employment constrictions. Set Your Own Schedule Salon booth businesses don’t operate like other local businesses. Since you’re not an employee, you can schedule clients only for the times you’re available. If you’re a busy parent, you can just schedule clients when the kids are in school. If you want to build a robust business, you decide how many clients you can handle each day. Save on Startup Costs For those who know they want to start their own beauty business, booth rental provides a low-cost way to build a client base. You don’t need to secure an entire building, purchase all your own supplies, and go through complicated permitting processes. You only rent the space. Have Your Own Clients However, you’re still responsible for booking your own appointments. And your clients are your own – not the salon’s. So if you ever choose to start your own full salon or move to a different location, you can easily keep your customers. Be Based in an Established Salon with Your Own Business An established beauty salon can also provide some important authority for your new business. It provides a professional setting to host your appointments. And the brand name may even carry some weight. What are the Disadvantages of Booth Renting? Renting a salon booth provides a lot of benefits for certain stylists. But it’s not right for everyone. Carefully consider the following elements before signing on. You’re Paying Rent as a Salon Booth Renter When you work for a salon, you receive a paycheck without having to invest anything upfront. But as a booth renter, you pay for the space and amenities. This may be worth it for some, but it could be difficult for those without any startup cash or clients. Less Name Recognition than Larger Salons Your salon booth is its own business. So you’re still going to be up against larger competitors. Your business model as an independent stylist needs to be able to gain clients steadily through the years. You are Responsible for Your Own Supplies The salon you rent space from will likely provide large items like chairs and access to sinks and phones. However, salon renters normally use their own tools. So you do need to budget for these purchases. Booth Rental Tips for a Profitable Business If you do decide that a salon booth rental business is right for you, a well thought out business model and plan can keep you on track. Here’s how to maximize profits while growing your clientele. Plan Your Business Model Working as a stylist in a booth rental salon is akin to running your own business. You set your own services and prices, decide your working hours, and choose whether to accept walk-ins. To remain organized and focused, outline your services, policies, expenses, and projections from the beginning. Develop a Pricing Strategy Part of your business model should include prices for all your services. This helps you customers know what to expect and can help you determine how much you need to work to meet your earnings projections each month. Get Your Record-Keeping Right Once you get started, you need a way of tracking earnings, expenses, and customers. Some new stylists just use spreadsheets. But you may want actual accounting software to manage finances, a CRM to track customer interactions, and a calendar to book appointments. Marketing and Promotion Invest in promoting your services. Leverage social media, local advertising, and word-of-mouth to enhance your visibility. Specialize in a Niche Consider specializing in a specific niche or style that sets you apart from competitors and attracts a dedicated clientele. Maintain a Professional Image Keep your booth clean, organized, and professional. This reflects on your business and can significantly impact customer perceptions and satisfaction. Continuously Upgrade Your Skills Stay updated with the latest trends and techniques in the industry. Consider attending workshops or training sessions to enhance your skills. Build Strong Customer Relationships Focus on building lasting relationships with your clients. Personalized service and understanding their preferences can lead to repeat business and referrals. Know Your Products and Services Many stylists offer a variety of hair care products along with their services. Keep a list of everything handy at your booth. And get to know each item and its price so you can speak intelligently when customers ask. Schedule Your Appointments and Consider Salon Software Appointment scheduling is a major factor that stylists work on daily. A calendar system or salon software can help you manage these. For example, Salon Iris allows you to customize forms to send to customers and easily collect data and complete transactions. And Boulevard is a business management solution that automates booking and personalizes appointment data. Understand that Marketing Your Business is Incredibly Important Marketing is a pivotal aspect of running a booth rental business. As a booth owner, you’re not just managing a physical space but also building a brand and attracting customers. Here’s a deeper dive into why marketing is essential and the strategies you can employ: The Significance of Marketing for Your Booth Business: Self-Reliance: Unlike working within a larger store or establishment, booth owners typically do not gain from the broad marketing strategies employed by bigger brands. As a result, individual marketing becomes essential. Building Brand Identity: Marketing helps carve out a unique identity for your booth amidst potential competition. Attracting and Retaining Customers: Regular marketing initiatives help in not only attracting first-time customers but also retaining them and encouraging repeat business. Effective Marketing Strategies for Booth Owners: Social Media Presence: Platforms: Utilize platforms like Instagram, Facebook, Pinterest, or even TikTok, depending on your target audience and product offering. Engagement: Regularly post updates, promotions, or behind-the-scenes content to engage your audience. User-Generated Content: Encourage satisfied customers to share photos of their purchases, which can serve as organic testimonials. Local Search Ads: Google My Business: Ensure you have a listing on Google My Business to appear in local searches. Pay-per-click (PPC) Campaigns: Invest in ads that target local keywords related to your booth’s offerings. Sponsor Local Events: Visibility: This can offer significant visibility, especially if your target audience aligns with the event’s attendees. Partnerships: Collaborate with event organizers for special promotions or booth placements. Loyalty Programs: Encourage repeat business by offering loyalty cards or discounts for regular customers. Email Marketing: Newsletters: Regular updates about new arrivals, special promotions, or events can keep your audience engaged. Personalization: Send personalized recommendations or offers based on past purchases. Collaborations and Partnerships: Partner with complementary businesses or local influencers for shoutouts, giveaways, or collaborative events. Make Sure You Choose the Right Salon The salon you choose should match your values and goals for your business. For example, if you plan to start a luxurious brand, choose a salon that is in an upscale neighborhood with modern decor and amenities. Choose a Salon in the Perfect Location You also need a salon that is convenient for both you and your customers. Distance is important, but also consider the types of customers in the area and local amenities like parking and walkability. Starting a Booth Rental Business as a Salon Owner If you’re a salon owner, offering booth rental to stylists can provide a consistent source of income. Here are several strategies to enhance this business model. What to Include in Booth Rental Before collaborating with stylists, it is important to clearly communicate their expectations. For instance, your booth rental fee may cover: salon chair mirror sinks hair dryers towels coffee, water, and snacks office tools like a phone and printer How to Make Booth Rental Profitable for Your Business When you own a booth rental salon, you turn a profit based on your ability to attract stylists. You can attract more stylists by offering features that may help them attract customers. For example, salons in high-traffic areas tend to be popular. However, if you don’t have the best location, offer more options like spa services that renters can offer their clients. Deciding on the Rental Rate The rental rate needs to be enough for you to turn a profit. But it also needs to be low enough that stylists are willing to pay it each month. If you have trouble attracting enough stylists, you may need to offer more amenities or improve your storefront so it appeals to more customers. If you have too many stylists interested in booth rental, you may want to raise rates. Advantages of Renting Chairs in Your Salon Running a salon rental business can be significantly less involved than running a traditional salon. Here are some top advantages: No need to hire and train employees Ability to earn passive income through monthly rent Easy to predict income each month No need to build a full service and pricing list Disadvantages of Renting Chairs in Your Salon However, renting chairs to independent stylists can also have drawbacks. Here are some to consider: Lack of control over services offered at your location Damage to reputation if customers have a bad experience with a stylist Complications with employment law over dealing with independent contractors Losing customers to chair renters in your salon, if you also provide stylist services there The Legal Aspects of Booth Rental Before you can start a salon using this business model, it’s important to get the legal aspects right. Here are some issues to consider. Contracts and the Booth Rental Salon Agreement Your rental agreement should lay out what space they’re provided and any add-ons that are included. It also needs to state exactly what they can and can’t do. For example, are they responsible for doing their own laundry? Can they sell their own products? What behavior is not tolerated around other renters and their clientele? A signed agreement with all this outlined may help you cut ties with any contractors who don’t follow the rules. State Laws Each state has its own regulations regarding booth rental. For instance, you might need to fulfill specific criteria related to collaborating with contractors or providing physical space. It’s advisable to consult your state’s business office for detailed information. Protecting Yourself Stylists who rent booths are generally responsible for their own insurance. Professional liability can protect against some legal action from clients. For salon owners, general liability can protect against injury on-site. Taxes Chair renters are responsible for tracking and paying taxes based on their earnings. And salon owners must also pay taxes on their rental income. Specific rates vary by state. Developing Your Own Company Policies Each salon needs policies for what stylists are allowed to do and what’s included in rental agreements. And then renters need policies for what services are offered and how customers can book and keep appointments. For example, write out rates for all services and let customers know when payment is expected and how and when appointments can be canceled. How do I start booth renting? First, find a salon in your area that suits your needs. For example, if you need to bring in new customers, look for salons in high traffic areas. Then compare prices and amenities. Once you find a salon, invest in the tools and supplies that are not included, like hair tools and beauty products from your favorite brands. What are booth renters responsible for? Booth renters are usually responsible for running most aspects of their business, including: Finances Marketing Creating service lists and prices Communicating with customers Appointment scheduling Providing services Should I charge booth rent or commission? When renting chairs in a salon, you have the option to charge either a flat monthly fee or a percentage of each renter’s commission. A flat rent structure offers more predictability, while a commission-based approach could potentially yield higher earnings if your renters generate significant income. Think about the level of accounting work you’re prepared to handle and how much predictability matters for your business model. CriteriaFlat Monthly FeePercentage Commission PredictabilityHigh - You know the exact amount you'll receive each month.Variable - Depends on the renters' income for that period. Potential EarningsFixed - You earn the same regardless of the renters' income.Flexible - Earnings can increase if renters have a good month. Accounting ComplexityLow - Simple and consistent tracking of fixed rental amounts.Higher - Need to calculate and track variable amounts regularly. RiskLower - Assured income irrespective of the renters' business.Potential for lower income during slow periods for renters. Incentive for RentersNone - Renters pay the same regardless of their earnings.Renters might be more motivated to earn more, as it also affects their own take-home amount. Business Model AlignmentSuitable for those prioritizing stability and simplicity.Works best for salons willing to share risks and rewards with renters. Are booth renters considered employees? No, booth renters in a salon are independent contractors. They basically run their own business. But they use some amenities at the salon. How do I prepare for a booth rental? If you’re thinking about renting a booth at a salon, here are some things to consider: Read your rental agreement to learn exactly what is included Invest in your own tools Market your services online or locally Get a salon software Schedule appointments Image: Depositphotos This article, "Booth Rental Guide for Salon Owner and Stylists" was first published on Small Business Trends View the full article

There are multiple ways to run a salon business. The owner can rent or buy a space and hire employees who work for a set wage. Or they can set up a salon booth rental arrangement. The latter option provides some unique benefits both for business owners and those who rent the space. The following post is your complete guide for finding a booth and/or renting booths to stylists. What is Booth Rental? With a booth rental salon, the salon owner simply rents chairs to other licensed cosmetologists instead of hiring them to work for a set wage. The owner gets the profits from renting the space. And those who rent the space essentially run their own business within the larger salon. They can set their own schedule and are responsible for their own marketing and client management. But they benefit from having the space and amenities of the established salon. How Much Does Booth Rental Cost? The precise cost of salon booth rental depends on the salon’s location and the amenities available. Typically, the average cost is about $400 to $600 monthly. However, salons situated in upscale neighborhoods and high-traffic locations such as Manhattan can demand thousands per month. In contrast, salons located in areas with lower traffic may have rates as low as $200 per month. How Does Salon Booth Rental Work? If you are in the process of finding out how to open a hair salon or how to open a nail salon, or you already own a salon, booth rental would simply allow you to earn income from renting each chair in your location. Each stylist pays a monthly fee and/or a percentage of their earnings. If you’re a stylist, salon booth rental allows you to essentially start your own business without setting up your own location. You simply rent the space from a booth rental business and start bringing in clients. You pay a monthly fee or a small percentage of earnings and keep the rest. Why You Should Consider Renting a Booth as a Stylist If you’re starting out as a stylist, you have to consider whether to rent a booth or look for more traditional employment. Here are some reasons to go with a booth rental business. Be Your Own Boss When you rent a booth from a salon, you’re basically an independent contractor instead of an employee. This means you get to book your own clients, set your own hours, and build a brand that’s entirely your own. As long as you follow the rules of your rental contract, you don’t have to worry about traditional employment constrictions. Set Your Own Schedule Salon booth businesses don’t operate like other local businesses. Since you’re not an employee, you can schedule clients only for the times you’re available. If you’re a busy parent, you can just schedule clients when the kids are in school. If you want to build a robust business, you decide how many clients you can handle each day. Save on Startup Costs For those who know they want to start their own beauty business, booth rental provides a low-cost way to build a client base. You don’t need to secure an entire building, purchase all your own supplies, and go through complicated permitting processes. You only rent the space. Have Your Own Clients However, you’re still responsible for booking your own appointments. And your clients are your own – not the salon’s. So if you ever choose to start your own full salon or move to a different location, you can easily keep your customers. Be Based in an Established Salon with Your Own Business An established beauty salon can also provide some important authority for your new business. It provides a professional setting to host your appointments. And the brand name may even carry some weight. What are the Disadvantages of Booth Renting? Renting a salon booth provides a lot of benefits for certain stylists. But it’s not right for everyone. Carefully consider the following elements before signing on. You’re Paying Rent as a Salon Booth Renter When you work for a salon, you receive a paycheck without having to invest anything upfront. But as a booth renter, you pay for the space and amenities. This may be worth it for some, but it could be difficult for those without any startup cash or clients. Less Name Recognition than Larger Salons Your salon booth is its own business. So you’re still going to be up against larger competitors. Your business model as an independent stylist needs to be able to gain clients steadily through the years. You are Responsible for Your Own Supplies The salon you rent space from will likely provide large items like chairs and access to sinks and phones. However, salon renters normally use their own tools. So you do need to budget for these purchases. Booth Rental Tips for a Profitable Business If you do decide that a salon booth rental business is right for you, a well thought out business model and plan can keep you on track. Here’s how to maximize profits while growing your clientele. Plan Your Business Model Working as a stylist in a booth rental salon is akin to running your own business. You set your own services and prices, decide your working hours, and choose whether to accept walk-ins. To remain organized and focused, outline your services, policies, expenses, and projections from the beginning. Develop a Pricing Strategy Part of your business model should include prices for all your services. This helps you customers know what to expect and can help you determine how much you need to work to meet your earnings projections each month. Get Your Record-Keeping Right Once you get started, you need a way of tracking earnings, expenses, and customers. Some new stylists just use spreadsheets. But you may want actual accounting software to manage finances, a CRM to track customer interactions, and a calendar to book appointments. Marketing and Promotion Invest in promoting your services. Leverage social media, local advertising, and word-of-mouth to enhance your visibility. Specialize in a Niche Consider specializing in a specific niche or style that sets you apart from competitors and attracts a dedicated clientele. Maintain a Professional Image Keep your booth clean, organized, and professional. This reflects on your business and can significantly impact customer perceptions and satisfaction. Continuously Upgrade Your Skills Stay updated with the latest trends and techniques in the industry. Consider attending workshops or training sessions to enhance your skills. Build Strong Customer Relationships Focus on building lasting relationships with your clients. Personalized service and understanding their preferences can lead to repeat business and referrals. Know Your Products and Services Many stylists offer a variety of hair care products along with their services. Keep a list of everything handy at your booth. And get to know each item and its price so you can speak intelligently when customers ask. Schedule Your Appointments and Consider Salon Software Appointment scheduling is a major factor that stylists work on daily. A calendar system or salon software can help you manage these. For example, Salon Iris allows you to customize forms to send to customers and easily collect data and complete transactions. And Boulevard is a business management solution that automates booking and personalizes appointment data. Understand that Marketing Your Business is Incredibly Important Marketing is a pivotal aspect of running a booth rental business. As a booth owner, you’re not just managing a physical space but also building a brand and attracting customers. Here’s a deeper dive into why marketing is essential and the strategies you can employ: The Significance of Marketing for Your Booth Business: Self-Reliance: Unlike working within a larger store or establishment, booth owners typically do not gain from the broad marketing strategies employed by bigger brands. As a result, individual marketing becomes essential. Building Brand Identity: Marketing helps carve out a unique identity for your booth amidst potential competition. Attracting and Retaining Customers: Regular marketing initiatives help in not only attracting first-time customers but also retaining them and encouraging repeat business. Effective Marketing Strategies for Booth Owners: Social Media Presence: Platforms: Utilize platforms like Instagram, Facebook, Pinterest, or even TikTok, depending on your target audience and product offering. Engagement: Regularly post updates, promotions, or behind-the-scenes content to engage your audience. User-Generated Content: Encourage satisfied customers to share photos of their purchases, which can serve as organic testimonials. Local Search Ads: Google My Business: Ensure you have a listing on Google My Business to appear in local searches. Pay-per-click (PPC) Campaigns: Invest in ads that target local keywords related to your booth’s offerings. Sponsor Local Events: Visibility: This can offer significant visibility, especially if your target audience aligns with the event’s attendees. Partnerships: Collaborate with event organizers for special promotions or booth placements. Loyalty Programs: Encourage repeat business by offering loyalty cards or discounts for regular customers. Email Marketing: Newsletters: Regular updates about new arrivals, special promotions, or events can keep your audience engaged. Personalization: Send personalized recommendations or offers based on past purchases. Collaborations and Partnerships: Partner with complementary businesses or local influencers for shoutouts, giveaways, or collaborative events. Make Sure You Choose the Right Salon The salon you choose should match your values and goals for your business. For example, if you plan to start a luxurious brand, choose a salon that is in an upscale neighborhood with modern decor and amenities. Choose a Salon in the Perfect Location You also need a salon that is convenient for both you and your customers. Distance is important, but also consider the types of customers in the area and local amenities like parking and walkability. Starting a Booth Rental Business as a Salon Owner If you’re a salon owner, offering booth rental to stylists can provide a consistent source of income. Here are several strategies to enhance this business model. What to Include in Booth Rental Before collaborating with stylists, it is important to clearly communicate their expectations. For instance, your booth rental fee may cover: salon chair mirror sinks hair dryers towels coffee, water, and snacks office tools like a phone and printer How to Make Booth Rental Profitable for Your Business When you own a booth rental salon, you turn a profit based on your ability to attract stylists. You can attract more stylists by offering features that may help them attract customers. For example, salons in high-traffic areas tend to be popular. However, if you don’t have the best location, offer more options like spa services that renters can offer their clients. Deciding on the Rental Rate The rental rate needs to be enough for you to turn a profit. But it also needs to be low enough that stylists are willing to pay it each month. If you have trouble attracting enough stylists, you may need to offer more amenities or improve your storefront so it appeals to more customers. If you have too many stylists interested in booth rental, you may want to raise rates. Advantages of Renting Chairs in Your Salon Running a salon rental business can be significantly less involved than running a traditional salon. Here are some top advantages: No need to hire and train employees Ability to earn passive income through monthly rent Easy to predict income each month No need to build a full service and pricing list Disadvantages of Renting Chairs in Your Salon However, renting chairs to independent stylists can also have drawbacks. Here are some to consider: Lack of control over services offered at your location Damage to reputation if customers have a bad experience with a stylist Complications with employment law over dealing with independent contractors Losing customers to chair renters in your salon, if you also provide stylist services there The Legal Aspects of Booth Rental Before you can start a salon using this business model, it’s important to get the legal aspects right. Here are some issues to consider. Contracts and the Booth Rental Salon Agreement Your rental agreement should lay out what space they’re provided and any add-ons that are included. It also needs to state exactly what they can and can’t do. For example, are they responsible for doing their own laundry? Can they sell their own products? What behavior is not tolerated around other renters and their clientele? A signed agreement with all this outlined may help you cut ties with any contractors who don’t follow the rules. State Laws Each state has its own regulations regarding booth rental. For instance, you might need to fulfill specific criteria related to collaborating with contractors or providing physical space. It’s advisable to consult your state’s business office for detailed information. Protecting Yourself Stylists who rent booths are generally responsible for their own insurance. Professional liability can protect against some legal action from clients. For salon owners, general liability can protect against injury on-site. Taxes Chair renters are responsible for tracking and paying taxes based on their earnings. And salon owners must also pay taxes on their rental income. Specific rates vary by state. Developing Your Own Company Policies Each salon needs policies for what stylists are allowed to do and what’s included in rental agreements. And then renters need policies for what services are offered and how customers can book and keep appointments. For example, write out rates for all services and let customers know when payment is expected and how and when appointments can be canceled. How do I start booth renting? First, find a salon in your area that suits your needs. For example, if you need to bring in new customers, look for salons in high traffic areas. Then compare prices and amenities. Once you find a salon, invest in the tools and supplies that are not included, like hair tools and beauty products from your favorite brands. What are booth renters responsible for? Booth renters are usually responsible for running most aspects of their business, including: Finances Marketing Creating service lists and prices Communicating with customers Appointment scheduling Providing services Should I charge booth rent or commission? When renting chairs in a salon, you have the option to charge either a flat monthly fee or a percentage of each renter’s commission. A flat rent structure offers more predictability, while a commission-based approach could potentially yield higher earnings if your renters generate significant income. Think about the level of accounting work you’re prepared to handle and how much predictability matters for your business model. CriteriaFlat Monthly FeePercentage Commission PredictabilityHigh - You know the exact amount you'll receive each month.Variable - Depends on the renters' income for that period. Potential EarningsFixed - You earn the same regardless of the renters' income.Flexible - Earnings can increase if renters have a good month. Accounting ComplexityLow - Simple and consistent tracking of fixed rental amounts.Higher - Need to calculate and track variable amounts regularly. RiskLower - Assured income irrespective of the renters' business.Potential for lower income during slow periods for renters. Incentive for RentersNone - Renters pay the same regardless of their earnings.Renters might be more motivated to earn more, as it also affects their own take-home amount. Business Model AlignmentSuitable for those prioritizing stability and simplicity.Works best for salons willing to share risks and rewards with renters. Are booth renters considered employees? No, booth renters in a salon are independent contractors. They basically run their own business. But they use some amenities at the salon. How do I prepare for a booth rental? If you’re thinking about renting a booth at a salon, here are some things to consider: Read your rental agreement to learn exactly what is included Invest in your own tools Market your services online or locally Get a salon software Schedule appointments Image: Depositphotos This article, "Booth Rental Guide for Salon Owner and Stylists" was first published on Small Business Trends View the full article

The first moves by Germany’s chancellor-designate are bold and encouragingView the full article

Football club could also lay off as many as 200 people in Jim Ratcliffe’s latest round of spending cutsView the full article

To create automations using Apple's Shortcuts app on your Mac, you're dependent on Apple's support for various actions. While Shortcuts supports an array of useful actions, some aren't in the app yet, such as clearing all notifications or quitting all apps. If you want to add a few more helpful actions to your Mac automations, consider Shortcutie ($6), a powerful extension for Shortcuts that lets you execute actions Apple doesn't yet support. Shortcutie itself has no interface. Once installed, all of its actions will appear in Apple's Shortcuts app on your Mac. To access them, install the app, open Shortcuts, and select Shortcutie from the Apps tab in the right pane. The app requires Accessibility permissions to function, which is necessary because macOS's strict sandboxing rules prevent apps from running many of the actions this app supports. (Note: only grant apps you trust, like Shortcutie, this permission.) Once you grant it access, you'll find new, useful tools in Shortcuts, such as changing your default browser, clearing all notifications, hiding all windows, quitting all apps, and checking if your screen is being recorded, mirrored, or shared. macOS supports all of these actions, but they aren't available in Shortcuts, which prevents you from creating automation routines around these actions. Once you have Shortcutie, you can add these triggers to your shortcuts and execute complex automations that your Mac doesn't otherwise support. Don't forget that the Shortcuts app appears in the menu bar and you can run automations directly from the menu bar, too. That can make it much quicker and easier to run certain actions, such as the dreaded "clear all notifications." When you combine this app with Shortery, which lets you run Mac automations based on various triggers, you can automate pretty much everything. Credit: Pranay Parab Without Shortcutie, you can open the Notification Center and clear notifications, but macOS doesn't always show the clear all button, forcing you to clear notifications one-by-one. With Shortcutie, I set up a simple automation, and in two clicks, I'm now able to clear all alerts. Similarly, quitting all apps is quite easy with the action added by this app. You normally don't need to do this, but if your Mac has slowed down due to a memory leak or high ambient temperatures, Shortcutie's quit all apps action offers a one-click method to reduce the burden on your computer. Here are some more useful actions from the app: Empty Trash Eject all disks Clear recent lists (from menus) Set grayscale mode Show/hide desktop widgets Get URL and title of the active browser tab At the time of writing, Shortcutie supports 29 actions, and the developer, Sindre Sorhus, has promised to add more. The biggest concern is that Shortcutie relies on private APIs to access these actions and those can change at any point. The developer has promised to keep a tab on these changes and to support the app, but it does leave the app vulnerable to losing features. Regular updates should be able to fix any issues that may crop up in the future, but it's something to keep in mind. I'm not worried though, knowing the developer: Sorhus has created over 50 apps and utilities for Mac and iPhone (Lifehacker has covered many), so I expect he will continue to keep Shortcutie updated. View the full article

Consumer Financial Protection Bureau employees — most of whom are on administrative leave — were asked in an email to list what they accomplished last week. National Treasury Employees Union Chapter 335 said workers should list all the tasks they were told not to perform. View the full article

If you’re looking to enter the food service industry without the commitment of a fixed location, a food truck could be the perfect solution. This guide on how to start a food truck business is designed to assist aspiring food truck owners in launching their ventures. How to Start a Food Truck Business in Simple Steps Every food truck may look and operate a bit differently. Here are some common steps you can use to get started. Read More: Food Truck Business Plan Research Food Trucks Locally To succeed as a food truck owner, it is essential to understand your competition. Start by identifying popular cuisines and gaps in the market. Research other food trucks in your area to discover a unique niche, and take note of the hot spots and trends within your local food truck scene. Attending local food truck events can also provide valuable insights. This knowledge will be crucial as you learn how to start a food truck business. Choose a Niche and Know Your Target Market Food truck customers typically enjoy unique menu offerings. To gain insight into customer preferences, analyze demographic data. Consider introducing distinctive elements that differentiate your business, such as creative toppings for traditional favorites like burgers and tacos. Create a menu that reflects local tastes and accommodates dietary preferences. Name and Brand Your Business A catchy name and brand will make your business more memorable. Ensure your brand reflects the culinary experience you offer. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Your brand should align well with the vibe of your food truck. A catchy name and brand will make your business more memorable. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Write a Food Truck Business Plan Every business needs a plan; here are some things to include in your food truck business plan: Market analysis: Look at other food truck owners in your area and consider demand from local customers. Product and service list: What types of food will you offer? Consider ingredient cost and what you’ll charge for items; include any extra revenue streams like private catering. Marketing strategies: How will you market your business? And what expenses might come with your strategy? Financial projections: Based on your market and price list, what can you expect to earn? How does that compare to your projected expenses? Look into Small Business Grants Food truck owners may benefit from extra funds. Research local business development programs offering financial assistance. Look for available grants for new businesses in your area for extra support. Explore industry-specific grants, particularly those focused on culinary enterprises. Develop a Menu and Set Your Prices Within your niche, create a short list of items you can make with limited ingredients. Incorporate seasonal specialties to attract customers. Price items based on demand and costs. Consider the local economic landscape to set competitive and profitable prices. Secure a Truck You need a truck that’s large enough to prepare and serve food. Assess the layout for efficient food preparation and customer service. So, you have to find where to buy a food truck. You can find old vans or trucks in local classified ads and have them furbished with equipment. Evaluate the condition and potential modifications needed. Or buy an existing food truck from a business broker. You can also seek expert advice to make a cost-effective decision. Read More: food truck ideas Form a Legal Entity and Register Your Business All businesses need a legal entity; here are some for food truck operators to consider: Sole proprietor: This can work for those who operate individually, but it offers no liability protection. LLC: Offers liability and low startup costs; this is quite common for food truck operations. Corporation: This offers liability protection and a different tax structure, but it can be more complicated and costly to start. Open a Business Bank Account Keep your business and personal assets separate to simplify bookkeeping and build credit. Consider business credit cards for monthly purchases. Get Business Insurance Insurance can protect your assets if your business experiences any losses. Here are some common types of mobile food businesses. General liability Commercial auto Workers comp Property coverage Read More: food truck name ideas Get the Necessary Food Truck Equipment The exact equipment needed depends on your niche and how much food you work with, but here are some common categories: Cooking equipment like a griddle or fryers Refrigeration equipment Shelves or cabinets to store ingredients Food containers Cleaning supplies Get a POS System A point-of-sale system helps successful food trucks manage transactions. Common options include TouchBistro, Toast, and Square. Source Your Ingredients Find wholesale suppliers for all the items you need to create your menu. These are often the same food industry suppliers that work with restaurants with brick-and-mortar locations. Apply for Permits and Food Truck Licenses Food trucks often need business licenses, vehicle registration, commercial driver’s licenses, parking permits for specific locations, and mobile food service permits. Check with your local health department to see what paperwork is required. Prepare for Health Inspectors to Visit Local officials will also likely visit to check for cleanliness and food safety. Read More: food truck festival Sort Out Your Taxes Taxes vary by state. But many food truck owners must pay: Business income taxes Payroll taxes State sales taxes Create a Website and Market Your Business Customers often research their local food truck community online. So, create an online presence with your menu and social profiles to update your locations. Decide Where to Park Food truck vendors should seek out spots with lots of customers, like high foot traffic areas and special events. Make sure parking spots are approved through your local motor vehicle department. Employ Staff You might require a small team to prepare food and serve customers. Before conducting interviews and training, be sure to apply for an NIE number and fulfill your state’s other requirements. Maintain Your Truck Your food truck needs oil changes, tire rotations, and fluid flushes like any vehicle. Market Your Business and Expand To attract more customers, promote your brand through social media, update your location on food truck finder apps, and participate in popular food truck festivals. As you gain popularity, consider creating a franchise to extend your delicious offerings to new locations. Read More: food truck finder Why You Should be Part of the Food Truck Industry Food trucks offer plenty of exciting opportunities for entrepreneurs. Here are some benefits of choosing this niche: Location independence: Your truck can go wherever potential customers are. If there’s a big event or area with lots of foot traffic on any given night, you can set up there to reach more people. Low startup costs: You don’t need a dedicated location or a huge team to run a food truck. So it can be easier to break into the industry. Built-in advertising: When you set up at an event or drive across town, your truck gets seen. If you have a catchy logo or design, this automatically helps you build brand recognition without extra advertising. Multiple income streams: Food trucks don’t have to only offer food at festivals and high-traffic areas. You can also offer catering to diversify your income streams. How Much Does it Cost to Start a Food Truck Business? The expenses associated with how to start a food truck business can differ greatly depending on various factors. In the United States, the typical investment ranges from $28,000 to $180,000, with an average cost of about $100,000. This fluctuation in expenses is affected by elements such as location, local licensing regulations, kitchen configuration, and cooking equipment. Additionally, the type of truck you select significantly impacts the total cost. Options include: New Truck with a New Kitchen Setup: An all-new setup can cost between $120,000 to $200,000. This option is free from maintenance or hidden costs at the beginning. Used Truck with a New Kitchen Setup: Opting for this setup could range from $80,000 to $115,000. While the initial cost is lower, a used truck may require more maintenance and repairs over time. Used Truck with a Used Kitchen Setup: This option is the most budget-friendly, with expenses between $55,000 and $90,000. Nevertheless, it carries the potential for increased maintenance and repair costs. Renting a Food Truck: If you’re starting on a tight budget, renting a food truck is a viable option, generally costing $2,000 to $4,000 a month. Additional expenses to consider encompass kitchen equipment and supplies (estimated between $10,000 and $25,000), initial inventory and food costs (approximately $1,000 to $3,000), marketing and advertising expenses, professional service fees (such as legal and accounting), employee salaries and benefits, maintenance and fuel costs, commissary or storage fees, as well as point-of-sale system and payment processing fees. Moreover, the development of mobile apps for improved branding and customer engagement can begin at $5,000, while more complex applications may exceed $20,000. Additionally, accounting software such as QuickBooks or Xero can incur monthly fees ranging from $20 to $60. Effective inventory management is essential and includes costs for food ingredients, disposable supplies, cleaning supplies, fuel, propane, menu specials, and beverages. Furthermore, your marketing and branding initiatives can considerably influence your startup expenses, with costs associated with website development, advertising, branding materials, promotions, events, and food truck wrapping. Securing the required licenses and permits is essential for operating legally. This includes obtaining food service licenses, mobile food vendor permits, health department permits, fire department permits, parking permits, business licenses, sales tax permits, and commissary agreements. Additionally, utility costs like electricity, water, and waste disposal contribute to the overall operational expenses. Finally, consider the cost of labor and talent required to run the food truck, including chefs, servers, and cleaners. Overall, a detailed budget and a robust business plan are crucial for a successful launch and sustainable operation of a food truck business Is Owning a Food Truck Profitable? Yes, starting your own food truck can be profitable. Many food trucks make over $100,000 per year. Once startup costs and ongoing expenses are factored in, an annual profit of about $50,000 is usually possible. However, the exact amount you earn depends on your food truck concept, operating hours, menu, and locations. You can also look into food truck franchise options to cut your initial startup cost. Image: Depositphotos, Envato Elements This article, "How to Start a Food Truck Business" was first published on Small Business Trends View the full article

If you’re looking to enter the food service industry without the commitment of a fixed location, a food truck could be the perfect solution. This guide on how to start a food truck business is designed to assist aspiring food truck owners in launching their ventures. How to Start a Food Truck Business in Simple Steps Every food truck may look and operate a bit differently. Here are some common steps you can use to get started. Read More: Food Truck Business Plan Research Food Trucks Locally To succeed as a food truck owner, it is essential to understand your competition. Start by identifying popular cuisines and gaps in the market. Research other food trucks in your area to discover a unique niche, and take note of the hot spots and trends within your local food truck scene. Attending local food truck events can also provide valuable insights. This knowledge will be crucial as you learn how to start a food truck business. Choose a Niche and Know Your Target Market Food truck customers typically enjoy unique menu offerings. To gain insight into customer preferences, analyze demographic data. Consider introducing distinctive elements that differentiate your business, such as creative toppings for traditional favorites like burgers and tacos. Create a menu that reflects local tastes and accommodates dietary preferences. Name and Brand Your Business A catchy name and brand will make your business more memorable. Ensure your brand reflects the culinary experience you offer. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Your brand should align well with the vibe of your food truck. A catchy name and brand will make your business more memorable. Choose consistent design elements that are easy to read and communicate a style that appeals to your target customers. Write a Food Truck Business Plan Every business needs a plan; here are some things to include in your food truck business plan: Market analysis: Look at other food truck owners in your area and consider demand from local customers. Product and service list: What types of food will you offer? Consider ingredient cost and what you’ll charge for items; include any extra revenue streams like private catering. Marketing strategies: How will you market your business? And what expenses might come with your strategy? Financial projections: Based on your market and price list, what can you expect to earn? How does that compare to your projected expenses? Look into Small Business Grants Food truck owners may benefit from extra funds. Research local business development programs offering financial assistance. Look for available grants for new businesses in your area for extra support. Explore industry-specific grants, particularly those focused on culinary enterprises. Develop a Menu and Set Your Prices Within your niche, create a short list of items you can make with limited ingredients. Incorporate seasonal specialties to attract customers. Price items based on demand and costs. Consider the local economic landscape to set competitive and profitable prices. Secure a Truck You need a truck that’s large enough to prepare and serve food. Assess the layout for efficient food preparation and customer service. So, you have to find where to buy a food truck. You can find old vans or trucks in local classified ads and have them furbished with equipment. Evaluate the condition and potential modifications needed. Or buy an existing food truck from a business broker. You can also seek expert advice to make a cost-effective decision. Read More: food truck ideas Form a Legal Entity and Register Your Business All businesses need a legal entity; here are some for food truck operators to consider: Sole proprietor: This can work for those who operate individually, but it offers no liability protection. LLC: Offers liability and low startup costs; this is quite common for food truck operations. Corporation: This offers liability protection and a different tax structure, but it can be more complicated and costly to start. Open a Business Bank Account Keep your business and personal assets separate to simplify bookkeeping and build credit. Consider business credit cards for monthly purchases. Get Business Insurance Insurance can protect your assets if your business experiences any losses. Here are some common types of mobile food businesses. General liability Commercial auto Workers comp Property coverage Read More: food truck name ideas Get the Necessary Food Truck Equipment The exact equipment needed depends on your niche and how much food you work with, but here are some common categories: Cooking equipment like a griddle or fryers Refrigeration equipment Shelves or cabinets to store ingredients Food containers Cleaning supplies Get a POS System A point-of-sale system helps successful food trucks manage transactions. Common options include TouchBistro, Toast, and Square. Source Your Ingredients Find wholesale suppliers for all the items you need to create your menu. These are often the same food industry suppliers that work with restaurants with brick-and-mortar locations. Apply for Permits and Food Truck Licenses Food trucks often need business licenses, vehicle registration, commercial driver’s licenses, parking permits for specific locations, and mobile food service permits. Check with your local health department to see what paperwork is required. Prepare for Health Inspectors to Visit Local officials will also likely visit to check for cleanliness and food safety. Read More: food truck festival Sort Out Your Taxes Taxes vary by state. But many food truck owners must pay: Business income taxes Payroll taxes State sales taxes Create a Website and Market Your Business Customers often research their local food truck community online. So, create an online presence with your menu and social profiles to update your locations. Decide Where to Park Food truck vendors should seek out spots with lots of customers, like high foot traffic areas and special events. Make sure parking spots are approved through your local motor vehicle department. Employ Staff You might require a small team to prepare food and serve customers. Before conducting interviews and training, be sure to apply for an NIE number and fulfill your state’s other requirements. Maintain Your Truck Your food truck needs oil changes, tire rotations, and fluid flushes like any vehicle. Market Your Business and Expand To attract more customers, promote your brand through social media, update your location on food truck finder apps, and participate in popular food truck festivals. As you gain popularity, consider creating a franchise to extend your delicious offerings to new locations. Read More: food truck finder Why You Should be Part of the Food Truck Industry Food trucks offer plenty of exciting opportunities for entrepreneurs. Here are some benefits of choosing this niche: Location independence: Your truck can go wherever potential customers are. If there’s a big event or area with lots of foot traffic on any given night, you can set up there to reach more people. Low startup costs: You don’t need a dedicated location or a huge team to run a food truck. So it can be easier to break into the industry. Built-in advertising: When you set up at an event or drive across town, your truck gets seen. If you have a catchy logo or design, this automatically helps you build brand recognition without extra advertising. Multiple income streams: Food trucks don’t have to only offer food at festivals and high-traffic areas. You can also offer catering to diversify your income streams. How Much Does it Cost to Start a Food Truck Business? The expenses associated with how to start a food truck business can differ greatly depending on various factors. In the United States, the typical investment ranges from $28,000 to $180,000, with an average cost of about $100,000. This fluctuation in expenses is affected by elements such as location, local licensing regulations, kitchen configuration, and cooking equipment. Additionally, the type of truck you select significantly impacts the total cost. Options include: New Truck with a New Kitchen Setup: An all-new setup can cost between $120,000 to $200,000. This option is free from maintenance or hidden costs at the beginning. Used Truck with a New Kitchen Setup: Opting for this setup could range from $80,000 to $115,000. While the initial cost is lower, a used truck may require more maintenance and repairs over time. Used Truck with a Used Kitchen Setup: This option is the most budget-friendly, with expenses between $55,000 and $90,000. Nevertheless, it carries the potential for increased maintenance and repair costs. Renting a Food Truck: If you’re starting on a tight budget, renting a food truck is a viable option, generally costing $2,000 to $4,000 a month. Additional expenses to consider encompass kitchen equipment and supplies (estimated between $10,000 and $25,000), initial inventory and food costs (approximately $1,000 to $3,000), marketing and advertising expenses, professional service fees (such as legal and accounting), employee salaries and benefits, maintenance and fuel costs, commissary or storage fees, as well as point-of-sale system and payment processing fees. Moreover, the development of mobile apps for improved branding and customer engagement can begin at $5,000, while more complex applications may exceed $20,000. Additionally, accounting software such as QuickBooks or Xero can incur monthly fees ranging from $20 to $60. Effective inventory management is essential and includes costs for food ingredients, disposable supplies, cleaning supplies, fuel, propane, menu specials, and beverages. Furthermore, your marketing and branding initiatives can considerably influence your startup expenses, with costs associated with website development, advertising, branding materials, promotions, events, and food truck wrapping. Securing the required licenses and permits is essential for operating legally. This includes obtaining food service licenses, mobile food vendor permits, health department permits, fire department permits, parking permits, business licenses, sales tax permits, and commissary agreements. Additionally, utility costs like electricity, water, and waste disposal contribute to the overall operational expenses. Finally, consider the cost of labor and talent required to run the food truck, including chefs, servers, and cleaners. Overall, a detailed budget and a robust business plan are crucial for a successful launch and sustainable operation of a food truck business Is Owning a Food Truck Profitable? Yes, starting your own food truck can be profitable. Many food trucks make over $100,000 per year. Once startup costs and ongoing expenses are factored in, an annual profit of about $50,000 is usually possible. However, the exact amount you earn depends on your food truck concept, operating hours, menu, and locations. You can also look into food truck franchise options to cut your initial startup cost. Image: Depositphotos, Envato Elements This article, "How to Start a Food Truck Business" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Whether you're shopping for your very first security camera or already have a system at home you're looking to grow, you might find something worthwhile in Amazon's sale section on Ring and Blink cameras. As Amanda Blum, our smart-home tech reviewer at Lifehacker, mentioned in her review, the Blink Outdoor 4 is a worthwhile entry-level wireless security camera—and right now, you can get bundles for up to 50% off, with the five-camera bundle for $199.99 (originally $399.99). This is the lowest price I have seen for this particular bundle, after checking price-tracking tools. Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 $99.99 at Amazon /images/amazon-prime.svg Shop Now Shop Now $99.99 at Amazon /images/amazon-prime.svg Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 (2-Pack) $119.99 at Amazon /images/amazon-prime.svg $179.99 Save $60.00 Get Deal Get Deal $119.99 at Amazon /images/amazon-prime.svg $179.99 Save $60.00 Wireless smart security camera, two-year battery, 1080p HD day and infrared night live view, two-way Blink Outdoor 4 (3-Pack) $155.99 at Amazon /images/amazon-prime.svg $259.99 Save $104.00 Get Deal Get Deal $155.99 at Amazon /images/amazon-prime.svg $259.99 Save $104.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (4-Pack) $203.99 at Amazon /images/amazon-prime.svg $339.99 Save $136.00 Get Deal Get Deal $203.99 at Amazon /images/amazon-prime.svg $339.99 Save $136.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (5-Pack) $199.99 at Amazon /images/amazon-prime.svg $399.99 Save $200.00 Get Deal Get Deal $199.99 at Amazon /images/amazon-prime.svg $399.99 Save $200.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (6-Pack) $239.99 at Amazon /images/amazon-prime.svg $479.99 Save $240.00 Get Deal Get Deal $239.99 at Amazon /images/amazon-prime.svg $479.99 Save $240.00 Wire-free smart security camera, two-year battery life, two-way audio, HD live view, enhanced motion Blink Outdoor 4 (8-Pack) $314.99 at Amazon /images/amazon-prime.svg $629.99 Save $315.00 Get Deal Get Deal $314.99 at Amazon /images/amazon-prime.svg $629.99 Save $315.00 SEE 4 MORE The Blink Outdoor 4 is a wireless camera, meaning you'll be using 2 AA lithium batteries, which last for up to two years. The camera is also weather-resistant, has motion-activation alerts, a live-view mode (up to five minutes without a Blink subscription plan), shoots in 1080p, has two-way audio, and works great with the Alexa ecosystem. (Unfortunately, it is not compatible with Google or Apple Home Kit.) You'll get a Sync Module 2 with your order, which gives you local storage for your videos with a USB stick for up to 10 cameras, meaning you don't need to get the Blink subscription if you don't want to. The camera offers a 143-degree diagonal view wherever you set it up, and an optional person-detection feature if you get the Blink subscription plan. Keep in mind you will need a Blink subscription to use all of its features. The Blink subscription starts at $30 a year for the Blink Basic Plan. You can also get the Blink Plus Plan, which costs $100 a year and has more features, the most important of which is having an unlimited number of devices hooked up to your account. View the full article

In 2024, Amazon introduced its AI-powered HR assistant, which helps managers with performance reviews and workforce planning. Similarly, Tesla deployed AI personas to assist in real-time production monitoring and supply chain optimization. These advancements showcase how AI personas are becoming essential in business operations, streamlining processes, and enhancing decision-making. As artificial intelligence evolves, we’re witnessing two interrelated phenomena shaping our future: AI personas and agentic AI. These developments bring both opportunities and challenges. Understanding AI Personas AI personas are collections of digital elements that combine to form hybrid characters with defined traits and priorities that interact with users in sophisticated ways. They range from professional advisors to creative collaborators and emotional support systems. Their ability to adapt interactions based on user needs makes them powerful tools for organizations. AI personas can be understood through three key dimensions: Function: The specific role and tasks the persona will perform Epistemic perspective: The knowledge base and information sources the persona draws upon Relationship type: The mode of interaction that best serves the intended purpose AI personas maintain consistent personality traits while evolving through interactions. For instance, an AI persona might serve as a strategic planning partner in a business context, accumulating knowledge about the organization’s goals and culture over time. The Emergence of Agentic AI Agentic AI refers to systems with increasing autonomy and decision-making capability. Unlike traditional AI that processes inputs and generates outputs, agentic AI can initiate actions and pursue objectives independently within defined parameters. The intersection of AI personas and agentic AI creates new collaboration possibilities. Consider these examples: Supply Chain Management: Tesla’s AI system doesn’t just process inventory data—it autonomously adjusts production schedules, initiates parts orders, and redirects shipments based on real-time demand and disruption predictions. The system can decide to expedite certain components or switch suppliers without human intervention, though within predefined parameters. Financial Trading: Modern trading algorithms don’t simply execute preset rules. They actively monitor market conditions, news feeds, and social media sentiment, making independent decisions to open, adjust, or close positions. JPMorgan’s AI trading system, for instance, can autonomously modify its strategies based on changing market conditions. Network Security: Darktrace’s Enterprise Immune System doesn’t wait for security teams to identify threats. It learns normal network behavior and autonomously takes action to counter potential attacks, such as quarantining suspicious devices or blocking unusual data transfers. These systems showcase how AI can not only respond to requests but proactively identify opportunities, suggest improvements, and take initiative within defined parameters. Challenges and Considerations However, this evolution presents challenges: Authenticity and Trust: As AI personas become more sophisticated, maintaining transparency is critical. Organizations must establish clear guidelines on AI capabilities and limitations. Emotional Engagement: Humans naturally form emotional connections with AI personas, which can enhance interactions but also raise ethical concerns about dependency and manipulation. Autonomy Boundaries: Setting clear limits on what decisions AI personas can make independently versus requiring human oversight is essential. Managing the Future To harness these technologies effectively, organizations should focus on: Purposeful Design: AI personas should align with organizational goals, capabilities, and ethical guidelines. Human-Centered Approach: AI should enhance human capabilities rather than replace them. Ethical Frameworks: Transparency, privacy, and clear boundaries must guide AI interactions. Continuous Monitoring: Organizations should track AI behavior to ensure compliance and effectiveness. Implementation Frameworks The OPEN framework (Outline, Partner, Experiment, Navigate) provides a systematic four-step process for harnessing AI’s potential, guiding organizations from initial assessment through to sustained implementation. The CARE framework (Catastrophize, Assess, Regulate, Exit) offers a parallel structure for identifying and managing AI-related risks, that can guide organizations in implementing AI personas effectively: The OPEN framework helps organizations unlock AI’s potential through systematic: Outlining of possibilities and goals Partnership development with AI and stakeholders Experimentation with different approaches Navigation of evolving capabilities The CARE framework helps manage associated risks through: Catastrophizing to identify potential threats Assessment of risk likelihood and impact Regulation of risk through controls Exit strategies for when things go wrong Looking Forward The future of AI personas and agentic AI offers unprecedented potential for human cognition and collaboration. However, balancing technological advancement with ethical considerations is crucial. AI personas are reflections of human values and culture. Developing better AI personas isn’t just a technical challenge—it’s a human one. Organizations must embody values that AI systems can learn and replicate. Success lies in embracing AI with “mature optimism”—leveraging its potential while acknowledging limitations. The goal is to create AI personas that enhance human potential, support relationships, and help individuals become better versions of themselves. This transformation isn’t just about building better AI—it’s about fostering a future where artificial and human intelligence thrive together in meaningful ways. View the full article

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As egg prices skyrocket, you too may be considering if it would be cheaper going straight to the source and raising your own flock. As the steward of four sweet but dimwitted backyard chickens, I'll caution that it's more expensive than you think—but with prices spiking as high as $1 per egg in some areas, it may be worth considering. Each day, I reliably pull three or four gorgeously colored eggs out of my backyard chicken coop. “They're free!” I think to myself. But these eggs are only “free” if one ignores the costs of feeding, sheltering, protecting, and entertaining a flock of tiny, feathered dinosaurs. Now, most people with backyard birds aren’t going the cheap route. You can definitely spend a lot raising fancy chickens that lay fancifully colored eggs, residing in Pinterest-worthy chicken coops and feasting on organic feed. By those standards, it’s definitely cheaper to buy your eggs. But is it possible to save money raising chickens by going the cheap route, and populating a merely serviceable coop with a few hardy egg layers? Whether or not you can save money farming your own eggs turns out to be a question of scale—and no matter how high egg prices go, it’s likely going to be cheaper to buy them in the store. Credit: Amanda Blum Chickens aren’t expensive, but the accessories can beLet’s start with the chickens themselves. You can purchase chickens as chicks just a few days old, and they are deceptively cheap. Your local farm store will likely have them in the spring and into the summer for $3 to $6 each, depending on the breed. These will be the pedestrian breeds of the birds—Rhode Island Reds, Brahmas, and White Leghorns—which is fine if your priority is a bird that will produce a lot of eggs and be weather-resilient. More exclusive breeds can go for as much as $25 per chick. Older birds cost moreYou don’t have to start with chicks. Some places will sell you poulets—chickens that are at least 15 weeks old. While the purchase price is higher (depending on breed, they can go for $30 to $60), these chickens can go straight into a backyard coop and will begin laying within a month or two. Paying $30 for a chicken might seem expensive when you can get a chick for $a tenth of that, but there are some financial benefits to skipping the early stages of chicken rearing. You won’t have to buy a brooder, heater, chick waterer or feeder, (which will save you between $100 and $150, all told), and you won’t need to shelter the chicken inside. You can also skip out on buying chick food and chick grit. At 15 weeks, your chickens can eat layer (adult) feed, which isn’t cheaper, but at least none of it will go to waste when your chicks outgrow their chick feed. But skipping the chick phase means you miss the opportunity to bond with your chickens. Raising my chicks inside and exposing my dog to them while they were small led to them being able to cohabitate once the chickens were grown. If I’d dropped poulets into the backyard, I doubt I’d have a relationship with them, and I’m pretty sure my dog would have viewed them as mobile chicken nuggets. You can get lucky and find someone on Craigslist or in a neighborhood faming group who needs to rehome their chickens. Those chickens are often fully grown layers—and, even better, available for free. Your coop will be your biggest expenseAdult chickens start laying eggs around six months old, but before that, you'll face a lot of one-time expenses, biggest among them a chicken coop. You can build a very simple coop yourself, but that's a risk. Your birds will face backyard aggressors (racoons, dogs, cats, vermin, and other wildlife) and your coop needs to keep them out, and a basic DIY coop might not be up to the task. Your coop's design will also impact how easy it is to tend to your flock. It needs to be tall enough to walk into so you can collect eggs and clean the coop out without having to stoop. How you design your laying boxes can determine how clean and easy it is to pull your eggs every day. The coop will need winter insulation, even if you have hardy chickens. So even if you build a coop, at minimum it’s still going to cost you a few hundred dollars in wood, construction fabric, wire, and other materials. Pre-built coops, meanwhile run from hundreds of dollars to thousands. Your adult birds will need a waterer as well as a feeder. You’ll also likely want to buy them some toys like a swing or mirror, because even though they are dumb, they need mental stimulation too. You'll even need to buy fake eggs so these bird brains know where to lay. All of that is going to cost you another $100 or so. Monthly costs can add upRemember, chickens don’t start laying eggs for about six months, so you'll spend at least that long paying out to support freeloading chickens. But once you’ve dispensed with the startup costs, you’ve got recurring monthly costs to deal with too—though at least the chickens should be producing eggs by that point. Each month, you’ll need to budget for food, grit, and oyster shells or another source of calcium. You’ll also need treats of some kind. On top of that, you’ll need material for the bedding in the coop, like pine shavings, hemp, or sand. A grown chicken eats about 1.5 lbs of food a week. They’ll grab grit as they need it, and chickens only need a quarter pound of it a month, but it adds up as your flock grows. Hens will eat as much calcium as they need, which means that if there isn’t enough calcium in your laying feed or treats, you’ll need a lot of crushed oyster shells. Don't forget the "soft costs" of chicken raisingOne of the reasons egg prices have skyrocketed is that the cost of all the inputs (from feed to grit) have gone up. The other reason is bird flu, which is now raging in every state in America. Your backyard flock is no less at risk than commercial birds, and ensuring your birds' safety is going to take work. Recommended biosecurity measures include keeping wild birds out of the shared yard, keeping one pair of shoes exclusively for when you're walking into a space you share with your birds, and ensuring that you watch for signs of sickness in your flock. If you’ve got cats, you may want to think twice about a backyard flock— bird flu can be transmitted to cats, and is almost always fatal. All of the extra work to keep your birds safe comes at a cost of your time, and unlike a commercial egg production house, you won’t be routinely testing your eggs for bird flu, so you’ll need to make sure you always cook them thoroughly. Will your backyard flock save you money? (Probably not.)So even if you keep things very lean, you're looking at $500 to $800 of startup costs for your chickens. (For my own flock of four, I spent almost $2,200 for an insulated coop, some basic toys, and all their chick gear.) On a monthly basis, I spend $40 for food, another $65 on grubs, $15 on pine shavings, and $9 on oyster shells and grit. That’s $130 a month, which yields 90 to 120 eggs (chickens don’t always lay an egg every day, and are only active layers for a few years). You don't have to be a math whiz to see that at this scale scale, and considering the monthly expenses, you'll never save money over buying from the store—even if you actually were buying 120 eggs a month at $1 each. Do the "chicken math"This is why “chicken math” exists. This term describes the tendency of chicken owners to add more birds, with the idea that the more chickens they have, the cheaper their eggs will become. Once you’ve got the startup costs covered, going from four to 10 chickens isn’t that much more expensive, and taking care of 10 chickens isn’t fundamentally different from taking care for four. I realize that you likely don’t need the eggs of 10 chickens (unless you do need 300 eggs a month?) but your per-egg production costs will go down as you scale up, which is why most backyard flock owners end up selling some of their eggs back to the farm store or to neighbors. Depending on your personal startup costs, your egg needs, and your willingness to set up shop as an egg salesperson, there is a break-even point here somewhere, but it's unlikely you'll reach it without significant effort. Chickens are fun to raise even if they don't save you moneyBut "free" eggs aren’t the only reason to start a backyard flock. Despite the mess my chickens cause in my yard, or the fact that they peck and scream at my bedroom window first thing in the morning, demanding grubs, I love the stupid birds. They have become my companions, and I enjoy the tasks of caring for them. They’ve even taken to watching TV with me while perched on the rosebush outside the living room window—all four fuzzy butts lined up on the branch. Every time I get annoyed with them, I remember they do pay rent, after a fashion: Four pastel colored eggs, every day. View the full article

Kickstarter is a way to fund a creative project. Its mission is to bring these types of campaigns to life and create a project with a funding goal and project deadline. Then Kickstarter backers can pledge cash. Essentially, this is a crowdfunding platform designed for entrepreneurs seeking alternative sources of funding. You will need to complete several steps, and there are payment processing fees associated with the funds raised. What Is Kickstarter? There are lots of different sites that raise funds. Kickstarter is different from other crowdfunding platforms. This one is dedicated to supporting the creative ecosystem. They are a community of people like poets, painters musicians, and writers as well as gamers and others. It started out as a project and has since become a Public Benefit Corporation. Kickstarter is an independent company with around 80 people who work together. The most winning Kickstarter projects that have been funded have won Grammys and Oscars. They are transparent about how their cookies collect information. Here are some cookies settings that reject info from Google. How Does Kickstarter Work? This is different from other crowdfunding campaign sites. A successful campaign will raise money for an individual project. Here’s how. A campaign creator sets both the deadline and the funding goals. These campaigns look for donors. The platform has been called crowdfunding because each project or idea looks for donations from a large number of people. Kickstarter funds come from people who enjoy creative efforts. Kickstarter creators who miss their deadline don’t get any of the money raised. A project’s success depends on a community effort. That’s the ingredient for most successful projects. READ MORE: How the Co-founder of Kickstarter Changed Startup Funding Forever What Creative Projects Can Be Launched with Kickstarter? Kickstarter has funded hundreds of thousands of projects across various fields, including tech, design, illustration, and comics. Below are some of the standout projects. Slow Rise Bakehouse Expansion This is a bakery in Forest Grove, Oregon that’s looking to expand. They use different types of whole grains in their products and partner with farms nearby. The Smart Belt This Kickstarter project comes from Wilmington, DE. This is another one of the Kickstarter campaigns that has surpassed its funding goal. The product page contains a link designed to drive in more backers. Domestic Duffel // Your Roadtrip Companion The travel bag comes from a business owner with specific funding goals. This is one of the small businesses that offer several pledge options. Potential backers can go through a list of Add ons. Scroll down on the project page. Black Coffins #2 A project’s success depends on creativity. This business idea is a good example. This is the second part of a supernatural western horror story. Some successful campaigns use the Kickstarter platform for comic books. Like this one. It has an interesting project page. Capsule Gravity: Your Futuristic Efficiency Booster This is a multifunctional timer with an excellent success rate on the site. It has reached and exceeded its fundraising goals. It’s one of the most successful campaigns on Kickstarter and a testament to their creative services. READ MORE: Kickstarted Launches Designed by Artist Can You Use Kickstarter for Business? Raising money for a business is one of the options. This is an excellent platform for businesses and startups. It’s a great platform because you don’t give up equity or go into debt. If you’re a new business consider this crowdfunding site. It has helped over 224,973 projects with 82,311,041 pledges. Kickstarter works without the need for a business loan. There are even some experts you can draw on for paid advertising. You can even use the default settings to change the currency you view your campaign in. Does It Cost Money to Start a Kickstarter? This funding platform takes a 5% fee from the funds raised for any project. Additionally, your small business will incur a payment processing fee of 3-5%. Both the platform fee and other transactions are handled through Stripe. Kickstarter funding is based on the all-or-nothing funding model. That includes a set number of days to reach your goal. How to Start a Successful Kickstarter Campaign You will need a significant number of donors to achieve your fundraising goal. Here are some tips on how to create a successful project. You need to set a realistic starting point. Based on the amount of money that you’re going to need. The idea is to cover costs Decide on the channels that you’re going to use for your campaign. Social media sites work well. Decide on the type of backer rewards you’re going to give out. Kickstarter has things they prohibit like financial returns. You can’t offer revenue-sharing. And you can’t offer equity. Or solicit business loans. It’s a good idea to create a buzz with the landing page before your product launch. Here are a few tips on getting that right. Take advantage of what the platform offers. Kickstarter offers some tools to get you started. There’s a Projects We Love badge, A Recommended section, and others. There are a number of different factors that influence how these work. However, one of the big ones is how much momentum you gain by putting together visitors and backers. AspectDescription Setting Realistic Starting PointBegin with a funding goal that realistically covers your project costs. Calculate the minimum funds needed to execute your idea successfully. Choosing Campaign ChannelsSelect effective channels to promote your campaign. Leverage social media platforms to reach a wider audience. Designing Backer RewardsOffer enticing rewards to backers, keeping in mind Kickstarter's restrictions. Avoid financial returns, equity offers, or business loan solicitations. Creating Pre-launch BuzzBuild anticipation with a well-designed landing page before your campaign launch. Use captivating visuals, engaging content, and a clear call to action. Utilizing Kickstarter ToolsTake advantage of Kickstarter's built-in tools. Aim for a "Projects We Love" badge and inclusion in the "Recommended" section. Build momentum by attracting visitors and backers to your campaign. The Unique Value of Kickstarter for Creative Ventures Kickstarter’s Distinct Focus on Creativity Unlike other crowdfunding platforms, Kickstarter is specifically designed to support creative projects, fostering a vibrant ecosystem of artists, writers, musicians, and innovators. Kickstarter’s mission is to empower creators to transform their ideas into reality by connecting them with a community of backers who share their passion. Diverse Creative Fields Kickstarter accommodates a wide array of creative endeavors, from tech innovations and design projects to illustration, comics, and more. This diversity is reflected in the hundreds of thousands of successfully funded projects spanning various domains. Community-Centric Approach The platform operates on a community-driven model, where individuals contribute to projects they believe in, enabling creators to bring their artistic visions to life. Kickstarter’s success stories include projects that have earned prestigious awards like Grammys and Oscars, showcasing its impact on the creative landscape. Crafting a Successful Kickstarter Campaign: Key Steps and Considerations Setting the Stage for Success A compelling campaign begins with setting realistic funding goals and deadlines, ensuring that the project’s financial needs are covered. Creators must determine the channels they will leverage for campaign promotion, with social media platforms proving effective in reaching a wider audience. Creative Backer Rewards Backer rewards play a pivotal role in enticing support. Kickstarter prohibits offering financial returns, equity, or business loans but allows for creative rewards such as exclusive merchandise, early access, or personalized experiences. Creating Pre-Launch Buzz Building anticipation is crucial. Creators can create a landing page and generate excitement through teasers and updates before the official campaign launch. Kickstarter’s built-in tools, such as the “Projects We Love” badge and the “Recommended” section, can provide additional visibility and momentum. Harnessing Kickstarter’s Tools Utilizing Kickstarter’s tools like badges and recommendations can boost a project’s visibility and engagement, driving more visitors and backers to the campaign. Kickstarter’s Financial Framework: Costs, Benefits, and Accountability Fees and Financial Structure Kickstarter charges a 5% platform fee on funds collected from successful campaigns supporting the platform’s operations. Additionally, payment processing fees ranging from 3% to 5% are applied to contributions, with Stripe handling transactions securely. All-or-Nothing Funding Model Kickstarter employs an all-or-nothing funding model, where campaigns must reach their set funding goal within a specified timeframe to receive any funds. This model encourages accountability and motivates creators to rally their communities in support. Enhancing Engagement Through Storytelling on Kickstarter Crafting a compelling narrative for your Kickstarter campaign can significantly enhance engagement and support from the community. Storytelling is a powerful tool that can evoke emotions, create a connection, and build trust with potential backers. Here’s how to weave a captivating story that aligns with your project’s goals and resonates with your audience. Narrative Structure: Start by sharing the inspiration for your project, the obstacles you’ve encountered, and how you’ve worked to overcome them. This approach allows backers to grasp the motivation and enthusiasm behind your project. Authenticity and Transparency: Share genuine stories and experiences related to your project. Authenticity fosters trust and can motivate backers to support your vision. Visual and Emotional Appeal: Incorporate visuals such as images, sketches, and videos that complement your story. Emotional appeal can be a significant motivator for backing a project, so highlight the impact your project could have on individuals or communities. Update and Engage: Regularly inform your backers and potential supporters about your progress, challenges, and stories throughout the journey. By providing updates, you foster a sense of community and encourage continued support. Kickstarter Campaign Analytics Understanding and analyzing your Kickstarter campaign’s performance is crucial for achieving your funding goals. Traffic and Engagement Metrics: Monitor the visitor count on your campaign page, identify their sources, and assess their level of engagement. Utilize this information to determine which promotional channels yield the best results. Conversion Rates: Measure the percentage of visitors who become backers. A low conversion rate may indicate the need to improve your campaign’s messaging or rewards. Backer Demographics: Analyze the demographics of your backers to tailor your communication and marketing efforts. Understanding your audience can help you reach more like-minded individuals. Funding Trends: Monitor your campaign’s funding progress over time. Identify patterns or periods of increased activity to replicate successful strategies or address slow periods. Leveraging Community and Partnerships on Kickstarter Collaboration can play a vital role in the success of a Kickstarter campaign. Partnering with other creators, influencers, or organizations can broaden your reach and add credibility to your project. Here are some strategies for building partnerships and fostering a supportive community around your campaign: Cross-Promotion with Creators: Partner with other Kickstarter creators for cross-promotion. Sharing each other’s campaigns can tap into new audiences and mutual support. Influencer Partnerships: Collaborate with influencers who align with your project’s values and audience. Their endorsement can significantly boost visibility and credibility. Community Engagement: Build a community around your project by actively engaging with backers and potential supporters on social media, forums, and Kickstarter’s comments section. A strong community can provide valuable feedback, encouragement, and additional promotion through word-of-mouth. Partnerships with Organizations: Seek partnerships with organizations or companies that can offer support, resources, or exposure for your campaign. These collaborations can provide a solid foundation for your project’s success. Navigating Success and Challenges on Kickstarter Project Success and Ownership Projects that are successfully funded give creators complete ownership of their work, enabling them to maintain creative control and independence. While financial gains cannot be directly solicited, Kickstarter serves as a platform to fund artistic endeavors without relinquishing equity or incurring debt. Addressing Project Failures In cases where a project falls short of its funding goal, backers are not charged, and the project does not proceed. Unfulfilled pledges are dropped after seven days, ensuring transparency and accountability. Kickstarter’s Legal Landscape Any legal matters arising from Kickstarter campaigns are governed by New York State law, providing a clear framework for resolving disputes and ensuring accountability. Is Kickstarter Right for You? Ideal for Small Businesses and Startups Small businesses and startups can benefit from Kickstarter’s platform, leveraging it as an alternative source of funding without giving up equity or taking on debt. Over 224,973 projects have been helped by 82,311,041 pledges, showcasing the positive impact on entrepreneurial ventures. Considerations for Nonprofits Nonprofit organizations seeking to overcome fundraising challenges can explore Kickstarter’s potential, adhering to specific guidelines and rules tailored to their missions. Bank Account Requirement Creators need a bank account to effectively utilize Kickstarter’s features and facilitate fund disbursement, ensuring a seamless experience for both creators and backers. What Happens If a Kickstarter Project Fails? A project can fall below its funding goal when it ends. Sometimes, a Kickstarter campaign has pledges you can’t collect. Those get dropped after seven days. You’re Kickstarter account still gets the balance less fees when the campaign ends. Can You Make Money on Kickstarter? When you’re a project creator, 100% of the ownership of your work stays with you. However, you can’t use the platform for financial returns, to solicit loans or equity offers. If you’re wondering about any possible legal action from using Kickstarter, follow this link. Any disputes are covered by New York State law. Is It a Good Idea to Start a Kickstarter Campaign? A successfully funded campaign works wonders for small businesses and startups. Nonprofit organizations that have issues raising enough money should consider the platform. But there are specific rules to follow. Remember that you will need a bank account for the site to function effectively for you. Kickstarter is both reliable and credible, and it is backed by venture capitalists. If you’ve still got questions about this platform, check out their recent articles. Image: Envato Elements This article, "What is Kickstarter?" was first published on Small Business Trends View the full article

Kickstarter is a way to fund a creative project. Its mission is to bring these types of campaigns to life and create a project with a funding goal and project deadline. Then Kickstarter backers can pledge cash. Essentially, this is a crowdfunding platform designed for entrepreneurs seeking alternative sources of funding. You will need to complete several steps, and there are payment processing fees associated with the funds raised. What Is Kickstarter? There are lots of different sites that raise funds. Kickstarter is different from other crowdfunding platforms. This one is dedicated to supporting the creative ecosystem. They are a community of people like poets, painters musicians, and writers as well as gamers and others. It started out as a project and has since become a Public Benefit Corporation. Kickstarter is an independent company with around 80 people who work together. The most winning Kickstarter projects that have been funded have won Grammys and Oscars. They are transparent about how their cookies collect information. Here are some cookies settings that reject info from Google. How Does Kickstarter Work? This is different from other crowdfunding campaign sites. A successful campaign will raise money for an individual project. Here’s how. A campaign creator sets both the deadline and the funding goals. These campaigns look for donors. The platform has been called crowdfunding because each project or idea looks for donations from a large number of people. Kickstarter funds come from people who enjoy creative efforts. Kickstarter creators who miss their deadline don’t get any of the money raised. A project’s success depends on a community effort. That’s the ingredient for most successful projects. READ MORE: How the Co-founder of Kickstarter Changed Startup Funding Forever What Creative Projects Can Be Launched with Kickstarter? Kickstarter has funded hundreds of thousands of projects across various fields, including tech, design, illustration, and comics. Below are some of the standout projects. Slow Rise Bakehouse Expansion This is a bakery in Forest Grove, Oregon that’s looking to expand. They use different types of whole grains in their products and partner with farms nearby. The Smart Belt This Kickstarter project comes from Wilmington, DE. This is another one of the Kickstarter campaigns that has surpassed its funding goal. The product page contains a link designed to drive in more backers. Domestic Duffel // Your Roadtrip Companion The travel bag comes from a business owner with specific funding goals. This is one of the small businesses that offer several pledge options. Potential backers can go through a list of Add ons. Scroll down on the project page. Black Coffins #2 A project’s success depends on creativity. This business idea is a good example. This is the second part of a supernatural western horror story. Some successful campaigns use the Kickstarter platform for comic books. Like this one. It has an interesting project page. Capsule Gravity: Your Futuristic Efficiency Booster This is a multifunctional timer with an excellent success rate on the site. It has reached and exceeded its fundraising goals. It’s one of the most successful campaigns on Kickstarter and a testament to their creative services. READ MORE: Kickstarted Launches Designed by Artist Can You Use Kickstarter for Business? Raising money for a business is one of the options. This is an excellent platform for businesses and startups. It’s a great platform because you don’t give up equity or go into debt. If you’re a new business consider this crowdfunding site. It has helped over 224,973 projects with 82,311,041 pledges. Kickstarter works without the need for a business loan. There are even some experts you can draw on for paid advertising. You can even use the default settings to change the currency you view your campaign in. Does It Cost Money to Start a Kickstarter? This funding platform takes a 5% fee from the funds raised for any project. Additionally, your small business will incur a payment processing fee of 3-5%. Both the platform fee and other transactions are handled through Stripe. Kickstarter funding is based on the all-or-nothing funding model. That includes a set number of days to reach your goal. How to Start a Successful Kickstarter Campaign You will need a significant number of donors to achieve your fundraising goal. Here are some tips on how to create a successful project. You need to set a realistic starting point. Based on the amount of money that you’re going to need. The idea is to cover costs Decide on the channels that you’re going to use for your campaign. Social media sites work well. Decide on the type of backer rewards you’re going to give out. Kickstarter has things they prohibit like financial returns. You can’t offer revenue-sharing. And you can’t offer equity. Or solicit business loans. It’s a good idea to create a buzz with the landing page before your product launch. Here are a few tips on getting that right. Take advantage of what the platform offers. Kickstarter offers some tools to get you started. There’s a Projects We Love badge, A Recommended section, and others. There are a number of different factors that influence how these work. However, one of the big ones is how much momentum you gain by putting together visitors and backers. AspectDescription Setting Realistic Starting PointBegin with a funding goal that realistically covers your project costs. Calculate the minimum funds needed to execute your idea successfully. Choosing Campaign ChannelsSelect effective channels to promote your campaign. Leverage social media platforms to reach a wider audience. Designing Backer RewardsOffer enticing rewards to backers, keeping in mind Kickstarter's restrictions. Avoid financial returns, equity offers, or business loan solicitations. Creating Pre-launch BuzzBuild anticipation with a well-designed landing page before your campaign launch. Use captivating visuals, engaging content, and a clear call to action. Utilizing Kickstarter ToolsTake advantage of Kickstarter's built-in tools. Aim for a "Projects We Love" badge and inclusion in the "Recommended" section. Build momentum by attracting visitors and backers to your campaign. The Unique Value of Kickstarter for Creative Ventures Kickstarter’s Distinct Focus on Creativity Unlike other crowdfunding platforms, Kickstarter is specifically designed to support creative projects, fostering a vibrant ecosystem of artists, writers, musicians, and innovators. Kickstarter’s mission is to empower creators to transform their ideas into reality by connecting them with a community of backers who share their passion. Diverse Creative Fields Kickstarter accommodates a wide array of creative endeavors, from tech innovations and design projects to illustration, comics, and more. This diversity is reflected in the hundreds of thousands of successfully funded projects spanning various domains. Community-Centric Approach The platform operates on a community-driven model, where individuals contribute to projects they believe in, enabling creators to bring their artistic visions to life. Kickstarter’s success stories include projects that have earned prestigious awards like Grammys and Oscars, showcasing its impact on the creative landscape. Crafting a Successful Kickstarter Campaign: Key Steps and Considerations Setting the Stage for Success A compelling campaign begins with setting realistic funding goals and deadlines, ensuring that the project’s financial needs are covered. Creators must determine the channels they will leverage for campaign promotion, with social media platforms proving effective in reaching a wider audience. Creative Backer Rewards Backer rewards play a pivotal role in enticing support. Kickstarter prohibits offering financial returns, equity, or business loans but allows for creative rewards such as exclusive merchandise, early access, or personalized experiences. Creating Pre-Launch Buzz Building anticipation is crucial. Creators can create a landing page and generate excitement through teasers and updates before the official campaign launch. Kickstarter’s built-in tools, such as the “Projects We Love” badge and the “Recommended” section, can provide additional visibility and momentum. Harnessing Kickstarter’s Tools Utilizing Kickstarter’s tools like badges and recommendations can boost a project’s visibility and engagement, driving more visitors and backers to the campaign. Kickstarter’s Financial Framework: Costs, Benefits, and Accountability Fees and Financial Structure Kickstarter charges a 5% platform fee on funds collected from successful campaigns supporting the platform’s operations. Additionally, payment processing fees ranging from 3% to 5% are applied to contributions, with Stripe handling transactions securely. All-or-Nothing Funding Model Kickstarter employs an all-or-nothing funding model, where campaigns must reach their set funding goal within a specified timeframe to receive any funds. This model encourages accountability and motivates creators to rally their communities in support. Enhancing Engagement Through Storytelling on Kickstarter Crafting a compelling narrative for your Kickstarter campaign can significantly enhance engagement and support from the community. Storytelling is a powerful tool that can evoke emotions, create a connection, and build trust with potential backers. Here’s how to weave a captivating story that aligns with your project’s goals and resonates with your audience. Narrative Structure: Start by sharing the inspiration for your project, the obstacles you’ve encountered, and how you’ve worked to overcome them. This approach allows backers to grasp the motivation and enthusiasm behind your project. Authenticity and Transparency: Share genuine stories and experiences related to your project. Authenticity fosters trust and can motivate backers to support your vision. Visual and Emotional Appeal: Incorporate visuals such as images, sketches, and videos that complement your story. Emotional appeal can be a significant motivator for backing a project, so highlight the impact your project could have on individuals or communities. Update and Engage: Regularly inform your backers and potential supporters about your progress, challenges, and stories throughout the journey. By providing updates, you foster a sense of community and encourage continued support. Kickstarter Campaign Analytics Understanding and analyzing your Kickstarter campaign’s performance is crucial for achieving your funding goals. Traffic and Engagement Metrics: Monitor the visitor count on your campaign page, identify their sources, and assess their level of engagement. Utilize this information to determine which promotional channels yield the best results. Conversion Rates: Measure the percentage of visitors who become backers. A low conversion rate may indicate the need to improve your campaign’s messaging or rewards. Backer Demographics: Analyze the demographics of your backers to tailor your communication and marketing efforts. Understanding your audience can help you reach more like-minded individuals. Funding Trends: Monitor your campaign’s funding progress over time. Identify patterns or periods of increased activity to replicate successful strategies or address slow periods. Leveraging Community and Partnerships on Kickstarter Collaboration can play a vital role in the success of a Kickstarter campaign. Partnering with other creators, influencers, or organizations can broaden your reach and add credibility to your project. Here are some strategies for building partnerships and fostering a supportive community around your campaign: Cross-Promotion with Creators: Partner with other Kickstarter creators for cross-promotion. Sharing each other’s campaigns can tap into new audiences and mutual support. Influencer Partnerships: Collaborate with influencers who align with your project’s values and audience. Their endorsement can significantly boost visibility and credibility. Community Engagement: Build a community around your project by actively engaging with backers and potential supporters on social media, forums, and Kickstarter’s comments section. A strong community can provide valuable feedback, encouragement, and additional promotion through word-of-mouth. Partnerships with Organizations: Seek partnerships with organizations or companies that can offer support, resources, or exposure for your campaign. These collaborations can provide a solid foundation for your project’s success. Navigating Success and Challenges on Kickstarter Project Success and Ownership Projects that are successfully funded give creators complete ownership of their work, enabling them to maintain creative control and independence. While financial gains cannot be directly solicited, Kickstarter serves as a platform to fund artistic endeavors without relinquishing equity or incurring debt. Addressing Project Failures In cases where a project falls short of its funding goal, backers are not charged, and the project does not proceed. Unfulfilled pledges are dropped after seven days, ensuring transparency and accountability. Kickstarter’s Legal Landscape Any legal matters arising from Kickstarter campaigns are governed by New York State law, providing a clear framework for resolving disputes and ensuring accountability. Is Kickstarter Right for You? Ideal for Small Businesses and Startups Small businesses and startups can benefit from Kickstarter’s platform, leveraging it as an alternative source of funding without giving up equity or taking on debt. Over 224,973 projects have been helped by 82,311,041 pledges, showcasing the positive impact on entrepreneurial ventures. Considerations for Nonprofits Nonprofit organizations seeking to overcome fundraising challenges can explore Kickstarter’s potential, adhering to specific guidelines and rules tailored to their missions. Bank Account Requirement Creators need a bank account to effectively utilize Kickstarter’s features and facilitate fund disbursement, ensuring a seamless experience for both creators and backers. What Happens If a Kickstarter Project Fails? A project can fall below its funding goal when it ends. Sometimes, a Kickstarter campaign has pledges you can’t collect. Those get dropped after seven days. You’re Kickstarter account still gets the balance less fees when the campaign ends. Can You Make Money on Kickstarter? When you’re a project creator, 100% of the ownership of your work stays with you. However, you can’t use the platform for financial returns, to solicit loans or equity offers. If you’re wondering about any possible legal action from using Kickstarter, follow this link. Any disputes are covered by New York State law. Is It a Good Idea to Start a Kickstarter Campaign? A successfully funded campaign works wonders for small businesses and startups. Nonprofit organizations that have issues raising enough money should consider the platform. But there are specific rules to follow. Remember that you will need a bank account for the site to function effectively for you. Kickstarter is both reliable and credible, and it is backed by venture capitalists. If you’ve still got questions about this platform, check out their recent articles. Image: Envato Elements This article, "What is Kickstarter?" was first published on Small Business Trends View the full article

As with other AI bots like ChatGPT and Copilot, there are free and paid options for Google Gemini: For $20 a month, you can upgrade to a Google One AI Premium plan, which includes Gemini Advanced. Chances are you're already signed up to a host of digital subscriptions, so is Gemini Advanced shelling out even more cash? Here's how the features on the free plan and the Google One AI Premium plan stack up against each other right now—bear in mind the paid plan includes some extras beyond the Gemini Advanced AI, which I've listed at the end. As a Google One AI Premium subscriber, I've talked a little bit about my experience of these features, too. Comparable features You couldn't create this image as a free Gemini user, because it's got a person in it. Credit: Lifehacker Features that match across both the free and paid plans is probably a good start. All users, whether they subscribe to a paid plan or not, can make use of file uploads and analysis in their prompts, though Gemini Advanced users can work with larger files (uploads can go up to 1,500 pages if you're paying). Image generation is available for all Gemini users, though images including people are only available on Gemini Advanced. All users can have real-time chats with the AI through the Gemini Live interface, and all users can connect to other Google apps, including Google Maps and Google Flights. The other basic AI capabilities—generating and rewriting code and text, looking up information online, offering advice on just about every topic imaginable, and coming up with new ideas and perspectives— are the same across the board. However, Gemini Advanced is smarter in all of these areas. Better models The current model picker for Gemini Advanced users. Credit: Lifehacker With Gemini Advanced, you get access to the best AI models Google has to offer: These models do eventually travel down to the free tier, as new ones are released. It's hard to quantify the difference, but Google says it's top-tier models are "far more capable at highly complex tasks" such as coding, reasoning, and creative collaboration. At the time I'm writing this, the best AI model available for free users is Flash 2.0, and the best Gemini Advanced AI model is 2.0 Pro Experimental. In the tests I've run with code and text generation, the advanced AI model is noticeably better in terms of detail and comprehensiveness—but the free AI model is perfectly fine. The more demanding your needs, the better Gemini Advanced is going to be for you. If you're working on thorny math problems or complex software coding, then the upgrade is probably worth it; if you're sticking to making your emails sound less prolix, maybe not. More AI features Deep Research is one of the extra tools paying users have access to. Credit: Lifehacker Another extra you get with Gemini Advanced is Deep Research, which essentially goes off and writes a comprehensive report on a topic of your choice, using resources found on the web. I asked the tool for a full breakdown of the features of the Google Pixel 9 Pro Fold and what it means for the foldables market, which it returned in seven minutes. The article that came out the other end was mostly accurate and well-written, if a bit generic. It hit all the key points that users would need to know, before listing website sources at the end, which is handy for fact-checking—as well as a reminder that AI doesn't actually know anything, it just scoops up and sorts human knowledge. Then there's NotebookLM, the research-focused AI tool from Google that can make AI-hosted podcasts for you. You get more of NotebookLM across the board, if you're on the Google One AI Premium plan: 20 audio podcasts per day rather than 3, 500 questions and answers per day rather than 50, 300 sources per notebook rather than 50, and 500 notebooks per user rather than 100. Gemini Advanced subscribers can also create their own custom Gems. Credit: Gemini After that there are the Gemini Gems, the customized AI bots you can create inside Gemini to concentrate on specific tasks. You can create Gems for coding, resume writing, or fitness coaching for example, load up documents for them to refer to and train from, and specify the tone and approach of their responses. Certain other features are exclusive to Gemini Advanced right now, including the option to have Gemini remember certain pieces of information about you (like your job and interests), and the ability to access previous chats. It remains to be seen whether these more minor features will eventually make their way down to the free plan. Finally, Gemini Advanced users can get the AI built right into Google's online apps, including Google Docs and Gmail. This can be useful for analyzing files and messages, and composing new ones, but it's something I tend to completely ignore because I can't really find a use for it—your mileage may vary. Is Google One AI Premium worth it? You can try Gemini Advanced for free for a month. Credit: Google I should also mention that Google One AI Premium is a Google One plan: You get 2TB of storage for Gmail, Google Photos, and Google Drive, which would set you back $10 a month separately. You're essentially paying another $10 for Gemini Advanced, so your choice depends partly on whether or not you need any more Google storage. If you spend a lot of time making serious use of AI or just playing around with it, then Gemini Advanced may well be worth it for you: The AI is better, you've got the tools like Deep Research and Gems to make use of, and you get AI piped into other Google apps too. For my job, it's of course beneficial to be able to test out the latest models, and all the features Gemini has to offer (but not to churn out articles, of course). If you're not finding any practical applications of AI for yourself right now, then the free version of Google Gemini is perfectly fine: There's still a lot you can do with it, and it still returns a high standard of responses across a full range of tasks. It's also worth bearing in mind that you can try out Google One AI Premium free for a month, to see for yourself whether you can get enough value out of it. View the full article

A year before Elon Musk helped start OpenAI in San Francisco, philanthropist and Microsoft cofounder Paul Allen already had established his own nonprofit artificial intelligence research laboratory in Seattle. Their mission was to advance AI for humanity’s benefit. More than a decade later, the Allen Institute for Artificial Intelligence, or Ai2, isn’t nearly as well-known as the ChatGPT maker but is still pursuing the “high-impact” AI sought by Allen, who died in 2018. One of its latest AI models, Tulu 3 405B, rivals OpenAI and China’s DeepSeek on several benchmarks. But unlike OpenAI, it says it’s developing AI systems that are “truly open” for others to build upon. The institute’s CEO Ali Farhadi has been running Ai2 since 2023 after a stint at Apple. He spoke with the Associated Press. The interview has been edited for length and clarity. Why is openness important to your mission? Our mission is to do AI innovation and AI breakthroughs to solve some of the biggest working problems facing humanity today. The biggest threat to AI innovation is the closed nature of the practice. We have been pushing very, very strongly towards openness. If you think about open-source software, the core essence was, “I should be able to understand what you did. I should be able to change it. I should be able to fork from it. I should be able to use part of it, half of it, all of it. And once I build my thing, I put it out there and you should be able to do the same.” What do you consider an open-source AI model? It is a really heated topic at the moment. To us, open-source means that you understand what you did. Open weights models (such as Meta’s) are great because people could just grab those weights and follow the rest, but they aren’t open source. Open source is when you actually have access to every part of the puzzle. Why aren’t more AI developers sharing training data for models they say are open? If I want to postulate, some of these training data have a little bit of questionable material in them. But also the training data for these models are the actual IP. The data is probably the most sacred part. Many think there’s a lot of value in it. In my opinion, rightfully so. Data plays a significant role in improving your model, changing the behavior of your model. It’s tedious, it’s challenging. Many companies spend a lot of dollars, a lot of investments, in that domain and they don’t like to share it. What are the AI applications you’re most excited about? As it matures, I think AI is getting ready to be taken seriously for crucial problem domains such as science discovery. A good part of some disciplines involves a complicated search for a solution—for a gene structure, a cell structure, or specific configurations of elements. Many of those problems can be formulated computationally. There’s only so much you can do by just downloading a model from the web that was trained on text data and fine tuning it. Our hope is to empower scientists to be able to actually train their own model. —Matt O’Brien, AP Technology Writer View the full article

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