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A new study shows that bird flu has silently spread from animals to some veterinarians. The study published Thursday by the Centers for Disease Control and Prevention echoes two smaller ones that detected evidence of infection in previously undiagnosed farmworkers. In those studies, several of the infected workers remembered having symptoms of H5N1 bird flu, while none of the veterinarians in the new paper recalled any such symptoms. The new study is more evidence that the official U.S. tally of confirmed human bird flu infections — 68 in the last year — is likely a significant undercount, said Dr. Gregory Gray, an infectious disease researcher at the University of Texas Medical Branch in Galveston. “This means that people are being infected, likely due to their occupational exposures, and not developing signs of illness and therefore not seeking medical care,” Gray said. He said it shows that officials cannot fully understand bird flu transmission by only tracking people who go to medical clinics with symptoms. Study suggests bird flu cases are undercounted CDC researchers went to an American Association of Bovine Practitioners veterinary conference in September 2024 in Columbus, Ohio. They recruited 150 vets from 46 states to fill out a questionnaire and agree to have their blood drawn. None said they had suffered red eyes or other symptoms associated with bird flu. Testing found three of the vets, or 2%, had evidence of antibodies to H5N1 infection. All three worked with dairy cattle, as well as other animals. None said they’d worked with a herd that was known to be infected, although one had worked with a flock of infected poultry. Gray and some colleagues did a study last year of 14 dairy farmworkers and found two, or 14%, had evidence of past infections. Both had experienced symptoms but were never diagnosed. Another study published last year by the CDC checked 115 dairy workers. The researchers found that eight of them, or 7%, had evidence in their blood of recent infection. Half recalled feeling ill. The studies were far too small to use as a basis to provide a solid estimate of how many undiagnosed human infections are out there, Gray said. But even just a very small percentage could translate to hundreds or thousands of Americans who were infected while working with animals, he noted. That’s not necessarily a reason to be alarmed, said Jacqueline Nolting, an Ohio State University researcher who helped CDC with the latest study. Available studies suggest people who are infected mount antibody responses and may develop natural immunity, which is “good news,” she said. However, if the virus changes or mutates to start making people very sick, or to start spreading easily from person to person, that would be “a completely different story,” Nolting said. Experts urge caution around animals The H5N1 bird flu has been spreading widely among wild birds, poultry, cows and other animals. Its escalating presence in the environment increases the chances people will be exposed, and potentially catch it, officials have said. Right now the risk to the general public is low, the CDC says. But officials continue to urge people who have contact with sick or dead birds to take precautions, including wearing respiratory and eye protection and gloves when handling poultry. “No one’s really questioning that the virus has been moving around the country more than has been reported,” said Keith Poulsen, director of the Wisconsin Veterinary Diagnostic Laboratory. He said he expected to see stepped-up information reminding veterinarians across the country to protect themselves with gloves, masks and other equipment to halt infection. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. —Mike Stobbe, Associated Press Associated Press writer JoNel Aleccia contributed to this report. View the full article

Igloo is recalling more than 1 million of its coolers sold across the U.S., Mexico and Canada due to a handle hazard that has resulted in a handful of fingertip injuries, including some amputations. The now-recalled “Igloo 90 Qt. Flip & Tow Rolling Coolers” have a tow handle can pinch users’ fingertips against the product — posing potential amputation and other crushing risks, according to a Thursday recall notice from the U.S. Consumer Product Safety Commission. Igloo has received 12 injury reports in the U.S., the CPSC notes, which include fingertip amputations, bone fractures, and lacerations. There are no known injuries in Canada or Mexico. Consumers in possession of the coolers are urged to stop using them immediately — and contact Igloo for a free replacement handle. The now-recalled coolers were sold at major retailers like Costco, Target, Dick’s and Amazon between 2019 and January 2025 for between $80 and $140. About 1.06 million were purchased in the U.S., in addition to 47,000 in Canada and another 23,000 in Mexico. The affected products can be identified by model number and description. They were sold in multiple colors with the word “IGLOO” printed on the side and manufactured in the U.S. prior to January 2024. Consumers can register for the recall online or contact Katy, Texas-based Igloo at 888-943-5182 or igloo90qt@sedgwick.com to request a handle replacement. In a statement, Igloo said that it was recalling these rolling coolers and providing free replacement handles “with consumer safety as our top priority.” The company added that, “through rigorous testing and proactive steps, we are constantly improving our products to meet the highest safety standards.” Additional information can be found on the websites for the CPSC, Health Canada and the OECD’s global recall portal. View the full article

https://www.shutterstock.com/image-photo/assam-india-june-25-2021-google-1999771961 Face it: with the competition spending hundreds of millions of dollars on it, Google's recent foray into AI isn't going to stop anytime soon. While you can hide Google Workspace's Gemini buttons and prompts for now, you can't actually stop the company from continuing to build its apps around a technology that revolves around getting its hands on as much data as possible. I rely on Google Docs for collaboration, but the company's AI push has got me looking for alternatives, even if Google currently denies using your data to train its models. On that note, these are the best AI-free, encrypted alternatives to Google Docs. Proton Docs Credit: Proton If you're looking for a seamless switch from Google Docs to an AI-free encrypted writing app, then Proton Docs is what you want. It's part of the Proton Drive cloud storage service , which has a generous free tier for you to get started, so trying it out is easy. Proton Docs lets you store up to 5GB of files for free, which is good enough to work on hundreds of documents, and its collaborative features are also good enough for most people. You can create documents and give others viewer or editor access easily, and when others are editing, you can see a cursor with their names on the screen to see who's working on what. You also get end-to-end encryption by default, which means that your documents are secure and cannot be read by the company. In my experience, Proton Docs is fast and reliable. The Proton Drive app is also able to load documents quickly, and you can even open shared documents in mobile web browsers, which is a big plus. The only major downside is that this service lacks any apps to handle spreadsheets or presentations, which may be a dealbreaker for some. Cryptpad Credit: Pranay Parab Cryptpad offers an encrypted office suite that competes with the likes of Google Docs, Sheets, and Slides. The servers are hosted in France, and Cryptpad's differentiating feature is that it has a lot of apps, all of which are end-to-end encrypted. You can create documents, spreadsheets, forms, presentations, kanban boards, and more. That means you get an alternative to nearly every Google office product, and even other services such as Trello or Airtable. You can use Cryptpad without signing up if you wish, but it'll delete your documents within 90 days if you do. If you create an account, which doesn't require an email address, you'll get access to 1GB of encrypted cloud storage and your documents won't be automatically deleted. However, for security's sake, Cryptpad lets you set an automatic deletion date for new documents as you create them. Once set up, your document will automatically be destroyed once its time arrives. There's a lot to like about Cryptpad, but it's a bit slow and janky. The UI isn't as polished as that of Google Docs or Proton Docs, and you'll see this when you use it. Above your documents, there's a big banner that just has the file name and a couple of buttons. The toolbars and other elements are below this, and the cursor appears nearly halfway down the screen. This wastes too much screen space, unlike Google Docs or Proton Docs, where the toolbars are minimal and the focus is more on the actual document. I also wouldn't recommend Cryptpad to anyone who needs mobile access to their work. Some of my friends weren't able to load shared documents on their phones while I tested it, which limits how much of a Google Workspace replacement this app can be. OnlyOffice Credit: Pranay Parab OnlyOffice is a fully-featured office suite for those who want a service that lets you use desktop apps instead of web-based ones. The desktop apps work well and you can actually use a self-hosted server for cloud syncing and collaboration. This allows you to decide the degree of privacy and security you'd like, and if that sounds too complicated, you're free to use multiple supported cloud storage providers for this purpose, including OneDrive and others. However, I was a little shocked to discover that OnlyOffice's desktop apps don't have autosave. It's a bit sad to see this in 2025, to be honest. The company's website also lists a lot of products, and it's a bit hard to know what they all do. As an example, although OnlyOffice has mobile apps, you can only edit files in them if you're on the paid tiers. The UI in OnlyOffice's desktop apps looks a bit like Microsoft Office did before its Microsoft 365 rebrand. That's not a bad thing, since it'll feel familiar to anyone who's used Microsoft Word or other Office apps. When you create new documents, it opens them in new tabs, which makes it easier to switch between multiple files. Once the initial setup is done, OnlyOffice is easy to use and won't scare off anyone looking for a Google Docs alternative, but the process of setting up and using OnlyOffice isn't straightforward. You'll need to select a cloud storage provider, get other people onboard with using it, and so on before you can have it running smoothly. Having said that, it's a solid free alternative to Google Docs that focuses on apps over the web, and its AI shenanigans are limited to the "hosted version," which is targeted at businesses and not at home users. Other private alternatives to Google DocsIf privacy is the first thing on your mind, there are a few more Google Docs alternatives to consider, but they can take some work to use. For instance, the following options require you to host them on a server before running them. This increases the complexity of the task for most people, but if you're so inclined, they might suit your needs. Hedgedoc: This is a collaborative text editor that runs in your browser. It's lightweight, fast, and supports real-time collaboration. Collabora Online: LibreOffice is one of the best open source alternatives to Microsoft Office, but it doesn't ship with realtime collaboration. Collabora Online lets you use LibreOffice apps on the cloud and includes collaboration features. There are apps for mobile devices, too, which is good to see. The service is free for home use and students. Etherpad: Etherpad is a customizable online text editor, and it includes a chat window to quickly text people you're collaborating with. It hasn't received major updates in a few years, unfortunately. View the full article

If you follow any Gen Zers on social media, you may know they seem to abide by one piece of sage wisdom: Go big or go home. That much is certainly true when it comes to their wild prom-posals and sometimes scary-extravagant gender-reveal parties. And apparently, it also holds true for their Valentine’s Day celebrations. According to a new survey from CouponFollow, on average, Americans in relationships plan to spend around $155 on the day of love this year. But Gen Z? Gen Z wouldn’t be satisfied unless they were going above and beyond. The generation that seems to enjoy flashy celebrations will spend far more on cards, chocolates, and stuffed animals, budgeting $235 to make their special someone feel even more special. (We’re gonna go out on a limb here and guess that some of their epic Valentine’s Day antics will probably make it to TikTok, too.) When it comes to the older generations, they’re seriously skimping on love’s biggest day, at least comparatively speaking. Millennials will shell out a solid $176, and Gen Xers will spend a respectable $95. But baby boomers? They’ll only cough up about $53 for L-O-V-E love. There’s not just a generational gap when it comes to Valentine’s Day spending, but also a gender gap. According to the report, men are about twice as likely as women to feel financial pressure around the holiday. And that adds up, considering women expect their partners to spend 25% more on them. Still, it’s not all about big spending. Sentimentality always goes a long way. The survey revealed that most people (38%) want a gift that speaks to their heart, such as something handmade or personal. That’s good news, because one budget-friendly trend is taking off this year on TikTok: User Fabiola Reyes demonstrated how she made an adorable gift basket for under $20 in a post that has 5.8 million views at present, and dozens of others have posted similar how-to’s since then. Clearly, gifts that come from the heart matter the most on Valentine’s Day. But still, if you want to avoid a spat, you’d better not show up on February 14 empty-handed: The biggest red flags on the holiday, according to the survey, were giving your partner a re-gifted present or nothing at all. So, while you don’t have to go all in (like Gen Z), if you don’t want to be single by February 15, maybe don’t forget to throw a few dollars at romance! View the full article

A driver drove a car into a labor union demonstration in central Munich on Thursday, injuring 30 people including children, authorities said. Officials said it was believed to be an attack. The suspect, an Afghan asylum-seeker, was arrested. The incident follows a series of attacks involving immigrants in recent months that have pushed migration to the forefront of the campaign for Germany’s Feb. 23 election. Participants in a demonstration by the service workers’ union ver.di were walking along a street at about 10:30 a.m. when the suspect’s Mini Cooper overtook a police vehicle following the gathering, accelerated and plowed into the back of the group, police said. Officers arrested the suspect after firing a shot at the car, deputy police chief Christian Huber said. Some of the victims sustained serious injuries. The car, with a battered front and a shattered windshield, was lifted onto a tow truck late Thursday afternoon after investigators inspected it among debris including shoes. The suspect was a 24-year-old Afghan asylum-seeker, police said. Bavaria’s state interior minister, Joachim Herrmann, said said officials believe the protest was likely targeted at random. The state’s justice minister, Georg Eisenreich, said a prosecutors’ department that investigates extremism and terror was looking into the case. Police said the man, who they added lived in Munich and had a valid residence permit, was known to authorities from investigations in which he had been a witness because of a former job as a store detective. “We feel with the victims, we are praying for the victims — we hope very much that they all make it,” Bavarian governor Markus Söder told reporters at the scene. “It is suspected to be an attack — a lot points to that,” Söder added. Mayor Dieter Reiter said that children were among those injured. A string of recent attacks The Munich incident comes three weeks after a 2-year-old boy and a man were killed in a knife attack in Aschaffenburg, also in Bavaria. An Afghan whose asylum application was rejected was the suspect in that attack, which propelled migration to the center of the German election campaign. The Aschaffenburg attack followed knife attacks in Mannheim and Solingen last year in which the suspects were immigrants from Afghanistan and Syria, respectively — in the latter case, also a rejected asylum-seeker who was supposed to have left the country. In the December Christmas market car ramming in Magdeburg, the suspect was a Saudi doctor who previously had come to various regional authorities’ attention. Demands for political consequences Germany’s main opposition conservative bloc, in which Söder is a prominent figure, has demanded a tougher approach to irregular migration, calling for many more people to be turned back at the border and for an increase in deportations. Curbing migration is also a core issue for the far-right Alternative for Germany, which polls put in second place behind the conservatives. “This is more evidence that we can’t go from attack to attack and show dismay, thank police for their deployment,” Söder said. “This is not the first such act … We are determined that something must change in Germany, and quickly.” Alternative for Germany’s co-leader, Alice Weidel, posted on social network X: “Is this supposed to carry on forever? Migration turnaround now!” Center-left Chancellor Olaf Scholz’s government said it already has done a lot to reduce irregular migration, and that the opposition’s plans are incompatible with German and European Union law. Scholz described the latest incident as “a terrible attack.” “Anyone who commits crimes in Germany will not just be punished severely and have to go to prison, but must expect that he cannot continue his stay in Germany — and that also goes for countries that it is very difficult to send people back to,” he said. The chancellor noted that his government deported convicted criminals to Afghanistan on a flight in August and is working to do so again — “and not just once, but continually.” Herrmann said the Munich suspect’s asylum application apparently had been rejected but it hadn’t been possible to deport him. The Bavarian capital will see heavy security in the coming days because the three-day Munich Security Conference, an annual gathering of international foreign and security policy officials, opens on Friday. Herrmann said authorities do not believe the car ramming was connected to the conference, but they still need to determine the motive. —Geir Moulson, Associated Press Stefanie Dazio contributed to this report. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Prime Day and Black Friday may get most of the internet sale fanfare, but as a deals writer, I can tell you that Woot quietly beats Amazon prices quite frequently. Right now, Woot (still an Amazon company, mind you) has an incredible sale on headphones and earbuds that beat Amazon prices by far, according to price tracking tools. Remember that Woot only ships to the 48 contiguous states in the U.S., and if you have Amazon Prime, you get free shipping; otherwise, it’ll be $6 to ship. This Woot sale on headphones goes on until Feb. 20 at 2:59 a.m. ET or until supplies last. Here are my favorite deals from the sale: Open-Ear, Bone Conduction Sport Headphones - with Headband - Sweat Resistant, Workout Headphones. SHOKZ OpenRun Pro 2 $129.99 at Woot $179.95 Save $49.96 Get Deal Get Deal $129.99 at Woot $179.95 Save $49.96 Noise Canceling Earbuds - Up to 31 Hour Battery Life with Charging Case - Bluetooth Headphones. Google Pixel Buds Pro $99.99 at Woot $199.99 Save $100.00 Get Deal Get Deal $99.99 at Woot $199.99 Save $100.00 Active Noise Cancelling True Wireless Earbuds - Enhanced Apple & Android Compatibility, Built-in Mic Beats Studio Buds + $99.99 at Woot $169.95 Save $69.96 Get Deal Get Deal $99.99 at Woot $169.95 Save $69.96 aptX Adaptive & 12mm Drivers, Bespoke Active Noise Cancelling Earbuds, 3 Built-in Mics, 15-Min Quick Bowers & Wilkins Pi6 $119.99 at Woot $249.00 Save $129.01 Get Deal Get Deal $119.99 at Woot $249.00 Save $129.01 In-Ear Headphones for Music and Calls with Passive Noise Cancellation, Touch Controls, Bass Boost, I Sennheiser CX $39.99 at Woot $129.95 Save $89.96 Get Deal Get Deal $39.99 at Woot $129.95 Save $89.96 Clear Calls w/Adaptive Noise Cancellation, 60h Battery Life, Customizable Sound & Lightweight. Sennheiser Momentum 4 $169.99 at Woot $379.95 Save $209.96 Get Deal Get Deal $169.99 at Woot $379.95 Save $209.96 SEE 3 MORE One of the most impressive deals is for the Shokz OpenRun Pro 2, which came out a few months ago and are excellent bone-conduction headphones for anyone looking to get that open-ear feel when working out outdoors. If you're interested in learning more about them, read my review. You can get them for $129.99 (originally $179.95), much cheaper than they have ever been on Amazon. Pixel users should consider the Google Pixel Buds Pro for $99.99 (originally $199.99) since they'll get the most out of them. They've aged well over the years despite the newer Pixel Buds Pro 2 coming out. They're cheaper than they are on Amazon. If you like Beats, the Beats Studio Buds + earbuds are just $99.99 (originally $169.95), an "excellent" pair of earbuds according to PCMag's review, and even better for Apple users. They're also cheaper than they've ever been on Amazon. Sennheiser doesn't get as much recognition as the previous brands, but those in the weeds know and rate them highly. The Sennheiser CX earbuds are "excellent" earbuds according to PCMag's review, and you can get them for just $39.99 (originally $129.95). An impressive discount and incredible value coming at less than half the price they are on Amazon. If you prefer headphones, the Sennheiser Momentum 4 are $169.99 (originally $379.95), much cheaper than Amazon. They're "excellent" headphones according to PCMag's review. If you're looking for newer earbuds still at a great price, consider the Bowers & Wilkins Pi6 which came out last August. You can get them for $119.99 (originally $249), much cheaper than Amazon. One of the best values audio-wise for the price on this list. Whichever one you choose from above, you're getting quality earbuds or headphones for a record-low price. View the full article

Danielle Sassoon resigns after office was told by justice department to abandon charges against Eric AdamsView the full article

“Cutting the cord” has taken on a bit of a funny twist in the past few years, as every production company under the sun seems to want to make its own a la carte subscription service, and former cable alternatives have started offering what are essentially their own cable packages. Such is the way with YouTube TV, a separate subscription from YouTube Premium that allows users to stream live TV over the internet, but one that might soon be losing access to a few key channels. According to YouTube, the company is currently in negotiations with Paramount to keep offering channels including Nickelodeon, BET, Comedy Central MTV, VH1, and dang, even CBS and CBS Sports. Currently, YouTube TV costs a starting price of $70 a month for your first six months, followed by $83 a month after that, so that’s a fairly hefty loss for the pricey package. It’s unclear what exactly YouTube’s struggle is here, although the company says it’s “still in active conversations with Paramount” to keep these channels without raising prices on subscribers. YouTube has been upfront in saying it hasn’t “been successful yet,” though, and that if it doesn’t strike a deal by end-of-week, February 14 will be the day these channels leave the service. If that happens, subscribers will also lose access to any recordings they’ve already made from these channels, and will no longer be able to add-on packages including Paramount+ with Showtime or BET+. It’s not all doom and gloom, though. YouTube says that if it can’t reach a deal with Paramount and its "content is unavailable for an extended period of time,” it will give subscribers an $8 credit to subscribe to Paramount+ on their own. However, there’s currently no word on whether that credit will be recurring—I’ve reached out to YouTube and will update this article once I hear back. Even with the promise of a credit, though, the situation isn’t ideal. To me, part of the appeal of a pricey subscription like YouTube TV is being secure in the knowledge that you just have access to everything you could possibly want to watch and don’t need to juggle five or so a la carte subscriptions anymore. Losing Paramount channels, even if you’re then able to pay for Paramount+ on Google’s dime, is a bit of a thorn in the side of that plan. View the full article

Denny’s Corporation (NASDAQ: DENN) told investors it is closing another 30 restaurants, for a total of 180 closures combined in 2024 and 2025, while reporting fourth-quarter earnings on Wednesday. (It had previously said it would close a total of 150 locations.) The move is part of the restaurant chain’s plan to jumpstart its waning growth. Denny’s, like many fast-food and casual-dining chains, has been struggling in recent years due to inflation, changing customer habits, and skyrocketing food prices. It’s just one of many major chains to announce store closures recently, a list that includes TGI Fridays, Shake Shack, and Wendy’s as well. But Denny’s told Fast Company that, regarding the restaurants that will be closing, it is “unable to provide specific location information at this time.” Shares of Denny’s were down nearly 2% in midday trading Thursday and closed nearly 25% lower yesterday after it missed earnings expectations. Denny’s reported operating revenue of $114.7 million, down from $115.4 million last quarter; $52.4 million in sales, down from $54.0 million last quarter, and a net income of $6.8 million. Overall, Denny’s stock is down about 50% since a year ago. In its fourth-quarter-earnings release, the Spartanburg, South Carolina-based company said it closed 88 locations in 2024 and will shut another 70 to 90 locations in 2025. According to the company, many of the locations marked for closure are less profitable, have leases that are expiring, or are too old to be remodeled. However, some good news: Denny’s opened 14 franchised restaurants and renovated 23 locations last year. “We have made significant progress in our strategy to enhance the overall health of our flagship brand by accelerating the closure of lower-volume restaurants and completing 23 remodels, and also opened a record number of Keke’s Cafes while expanding into six new states,” CEO Kelli Valade said in an earnings statement. “Looking ahead to 2025, there is still work to be done within our brands, particularly as we navigate near-term-consumer sentiment that has been affected by macroeconomic factors.” View the full article

We may earn a commission from links on this page. Whenever a new friend comes over, one of the first things they say to me is that I am "so lucky" to have an exposed brick wall in my apartment. This is true, for the most part, because it's pretty and cozy and has that classic New York vibe. It's not entirely true that I'm lucky, though, because it's massive. It is about nine feet tall and 17 feet wide, which is a lot of brick to take care of. I don't know how (and I am too scared to try) to put nails in it, so beyond the one nail leftover from a previous tenant who was braver than I am, there's no way to hang any art, which leaves me with a ton of space to clean and deal with. What I've learned in my seven years of tending to this behemoth is that just because I can't see the dirt on the dark red bricks doesn't mean the wall is clean. On the contrary, the porous material collects a lot of grime and must be regularly dealt with. Here's how I clean my brick wall without damaging it. Salt and dish soap work well (with a caveat)Before you start cleaning the brick with any liquid or other agent, you should give it a quick vacuuming. Little crumbles of brick and mortar, plus dust and other debris, will come right off and it'll save you a lot of time when you get to scrubbing. I use my trusty Bissell Featherweight for this so I don't overburden the pads on my fancier vacuum. The first technique I like to use for brick cleaning is a paste made of plain salt and dish soap. I don't measure it, but rather pour some dish soap into a bowl, then add salt and stir it in until it forms a thick paste. From there, I slather it evenly across the section of wall I want to clean and let it sit for about 10 minutes. If you notice that your bricks get a white film on them, that's actually a form of salt itself, but this gritty paste is an easy way to remove it. The paste (middle) works well for cleaning, but leaves salt in pits and holes (right), so you need to dig it out. Credit: Lindsey Ellefson After the mixture has sat on there a while, I take a wet rag and wipe it down. You might want to put some newspaper or plastic tarp underneath the area where you're working, since a lot of the paste sloughs off. It's also smart to use a bucket of water to continually wet and rinse your rag. You're going to need it. The soap-and-salt mixture doesn't exactly come off easily. It sudses up, spreads around, and takes about three or four passes of the rag to fully disappear. You also need to be careful if you have pitting or gaps anywhere in the wall (like I do). The salt paste lodges in there and you'll need to dig it out. This is definitely a time-intensive process, but it does get the bricks nice and clean. Vinegar and water work, tooFor a quicker wipe-down, equal parts vinegar and water work just fine. You can mix it in a spray bottle, spritz it on, and wipe it off, or whip it up in a bucket and dampen a rag or sponge with it. The acidity dissolves dirt and makes it come off easily, so you'll see fast results. You still have to rinse everything down with plain water on a clean rag when you're done because if you leave it on the brick, it can dissolve or damage it. Ew: The vinegar technique removes a lot of dirt. Credit: Lindsey Ellefson Today, I added a few drops of dish soap just for some extra cleaning power. It worked great and, as I'd hoped, counteracted the stink of the vinegar a bit, but it's not necessary. This method really pulls dirt and grime off the wall, so be prepared with a heavy-duty cloth. This works better when you don't want to spend a long time scrubbing an abrasive, bubbly concoction off your wall. Do this every other month or so and save the salt and soap for a twice-a-year task. View the full article

Amazon is apparently not happy being the face of e-commerce, so it’s planning to start wearing other companies’ hats, too. It's currently beta testing a feature in the Amazon app that will show you products Amazon doesn't actually sell; when you click on them while shopping, you'll be invited to leave the app to shop directly from the brand itself. “We’re now testing a new shopping experience in beta where we’ll show select products in our search results even if we don’t sell them in our store,” Amazon wrote in a blog. A gif demonstrating the feature suggests these products will be bunched together under a “Shop brand sites directly” banner, and will show an image and a price point. Clicking on one of them will trigger a warning that you’re leaving Amazon; clicking "continue" will take you directly to the website for the brand that makes the product, so you can finish your shopping there instead. While on that other brand’s website, Amazon Prime members may still be able to take advantage of their delivery and returns benefits, provided the store is part of the Buy with Prime program. It’s unclear why Amazon is making a point of sending people to shop from what is ostensibly its competition, or if it’ll receive any affiliate revenue for doing so. My guess is that this is an attempt to compete with Google Shopping. Currently, Google offers users dozens of buy links across different stores, each with different deals and sometimes with reviews attached, just for typing a product name into the search engine. Savvy shoppers can use Google to avoid Amazon entirely, while possibly getting a better idea of their buying options. In introducing links to alternate stores to Amazon, the company can evolve from simply an e-commerce giant into a general shopping search engine in its own right. Theoretically, this will incentivize buyers to stay in the Amazon ecosystem, or at least interact with it at some point in their shopping journey. Think of it like eating at a McDonald’s in a theme park—the park owners might have to split some revenue, but they get to keep you on property rather than having you leave to get lunch elsewhere. Reasoning aside, the change is no doubt likely to confuse some users as to where exactly they’re buying their items. Currently, it seems as if Amazon is rolling out this feature somewhat arbitrarily, as there doesn’t appear to be a way to sign up for it or get rid of it if you have it. Instead, the company notes that it’s “currently live for a subset of U.S. customers in the Amazon Shopping app on both iOS and Android,” with more U.S. users set to be added shortly. If you’d rather avoid the update, it does seem to currently be limited to Amazon's mobile apps, so you can continue to shop in your browser without encountering it. View the full article

Southeast homeowners affected by the storms last fall submitted a combined over 78,500 flood insurance claims to the National Flood Insurance Program. View the full article

North American banks face heightened anti-money laundering scrutiny and a few related variables will determine whether or not this leads to more mortgage sales. View the full article

Stock exchange head says shock of new US administration is forcing competitiveness gap to be tackledView the full article

Move by SoftBank-owned chip designer threatens to upend the balance of power in the $700bn semiconductor industryView the full article

A $1 billion assessment announced Tuesday for California's FAIR Plan, the state-mandated insurer of last resort, is expected to drive up premiums as companies will likely pass some of the costs onto homeowners. View the full article

Several channels owned by Paramount Global, including CBS, Comedy Central, Nickelodeon, and MTV, could go dark on YouTube TV this week if a contract renewal cannot be reached between the two companies. YouTube TV, a subsidiary of Google, announced in a statement that it is working hard to reach a fair agreement that allows it to keep Paramount channels without raising prices for subscribers. It had not yet been successful in “good-faith” negotiations. What will happen if a new contract isn’t reached? After February 13, all Paramount content, including CBS and CBS Sports, will be removed from YouTube TV. Subscribers will also not be able to access previous recordings from these channels or add-on services, including Paramount+ with Showtime and BET+, according to the statement from YouTube. The company also announced that if an agreement is not reached, it will offer subscribers an $8 credit. “We’re still in active conversations with Paramount and are hopeful we can come to an agreement to keep their content available on YouTube TV,” said the YouTube team. What has Paramount said about this? Paramount said on a special webpage that it had made a series of offers that were good for all customers, though YouTube TV could not agree on the terms. “YouTube TV is attempting to pressure Paramount to agree to unfavorable and one-sided terms,” said Paramount on the webpage. “YouTube TV is prioritizing their own interests over a fair agreement.” The deal that Paramount proposed would continue the relationship between the companies, enabling them to give streamers access to its networks at a fair price, according to Paramount. This dispute comes a month after YouTube TV raised the prices of its basic package to $82.99 per month. The service has around eight million subscribers and is the most popular internet-based pay-TV service, surpassing competitors like DirecTV Stream and Fubo, according to CNN. Sports fans who use YouTube TV could be especially affected, as access to CBS would be cut just as March Madness is soon to begin. Selection Sunday is March 16, and the NCAA tournament starts March 20. Why does this sound familiar? Carriage disputes have long plagued the pay-TV business, with traditional cable subscribers often experiencing service disruptions as media companies and distributors squabble over costs. As streaming services have moved to replicate the cable bundle in recent years, they have sometimes found themselves in the same boat. YouTube previously clashed with Disney in 2021 when it was time for a contract renewal. The problem was caused after Disney thought YouTube wasn’t paying enough for its content. Disney’s channels disappeared on the service for two days before a contract renewal was reached. How can I find out which channels are in jeopardy? If a contract cannot be reached by Thursday, Paramount has provided this list of channels, based on zip code, that subscribers could potentially lose. View the full article

It’s not just eggs—all the basics we need to live our lives are getting more expensive, including the energy we use to run our appliances, heat our homes, and do just about everything else. The average monthly cost for electricity and gas is already over $200, so when your utility bill spikes, it’s often a cause for panic. After all, you can only do so much to cut down on your usage. If you’re looking for ways to manage your utility bills, there is one option worth investigating. Check with your local utility company to see if it offers what’s known as a Time of Use (TOU) plan. While these plans require some adjustment and a healthy dose of personal discipline, they also the possibility of saving real money on your utility bills. What’s a Time of Use utility plan?Although a typical utility bill presents a flat rate for your usage, electricity demand varies greatly depending on the time of day. When demand is high (usually between 5 p.m. and 9 p.m., when people are getting home from work, firing up all their appliances, and warming up/cooling down the house) it’s more challenging for your utility company to provide sufficient energy. When demand is lower, it’s easier to generate enough energy to meet demand, so a TOU plan is designed to encourage customers to migrate their usage to off-peak hours by charging them a lower rate during those times. Electricity will cost more during peak hoursIt's critical to not e that most TOU plans will charge you a higher rate during peak hours—higher, that is, than the regular rate you'd pay without a TOU plan. If you go with a TOU plan, you'll not only not save money unless you commit to using less energy when demand is high, you'll potentially lose money. The savings can be significantIf your utility company offers a TOU plan (not all do), this can lead to significant savings; although the exact amount you can shave off your utility bill will vary depending on the actual rates and your usage, you can potentially save up to 40% off your energy bill. But it will take some effort. How to save with a Time of Use utility planThe key thing about opting into a TOU plan is that you have to shift much of your energy use to those off-peak hours to see any benefit. The “off peak” hours that are cheaper under a TOU plan are set by the utility—you can’t pick and choose when you get the lower rate. You'll have to adapt your lifestyle to fit the plan in order to save money. That means running appliances like dishwashers, washing machines, and vacuums late at night. If you own an electric vehicle, you’ll have to charge it after peak hours. And you’ll need to adjust your thermostat so your HVAC system doesn’t run full-blast during peak hours. While it might seem totally do-able to start doing laundry and vacuuming the house at 10 p.m., keep in mind you have to maintain this schedule shift for the long haul. If you lose your motivation after a few weeks and go back to a more convenient one, you won’t get the cheaper rate—as noted, you might even pay more than you would have if you hadn’t opted into a TOU plan in the first place. Consider also the fact that you will be using at least some electricity during peak hours, and you’ll likely be paying a higher rate for it. You have to be able to shift enough of your usage into the off-peak periods to really save money, which means it's probably not going to work out if you work remotely or are a big homebody. How to find a Time of Use utility planIf you think a TOU plan might work for you, you can contact your current energy supplier to find out if they offer one. You can also check the U.S. Department of Energy’s website, which maintains a listing of utilities that offer some version of TOU on a state by state basis. Just because a program is listed, however, doesn’t mean it’s active: Some utilities have designated opt-in periods, and some are temporary and may not be accepting new customers, so you’ll have to contact the listed utility directly to discuss your options. View the full article

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average. This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Consequently, a robust mobile marketing strategy is no longer a luxury—it’s a cornerstone of modern business, driving growth and fostering intimate connections with consumers at every swipe, tap, and scroll. Mobile Device and Mobile Phone Usage and Penetration Rates 5.35 billion people are using the internet, which represents 66.2 percent of the global population. Internet users have increased by 1.8 percent, with 97 million new users coming online for the first time recently. An estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%. The remaining 5% of global internet traffic will be attributed to emerging technologies like smart TVs and IoT devices. Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%. Over one year, mobile users’ share increased by 5%. Mobile phones generate 60.66% of website traffic, while desktops and tablets account for 39.34%. 55% of page views come from mobile phones. More than half of all video views come from mobile devices. Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR. Mobile Marketing Effectiveness Mobile advertising spending has reached a record of 327.1 billion U.S. dollars worldwide. This figure marked an increase of 17.2 percent compared to the previous year. According to recent data, spending is projected to reach nearly 399.6 billion. Most marketers reported that mobile devices were responsible for more than half of their annual traffic. The average website has a bounce rate of 37% and an SEO click-through rate of 13%. 70% of marketers believe that A/B testing is essential to boost conversion rates. 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly. There are over 3.5 million apps in the Google Play Store. Google accounts for over 95% of global mobile search market share. Mobile Marketing Statistics: Consumer Behavior and Preferences 88% of mobile time is spent on apps. 40% of consumers will abandon their carts if your app isn’t mobile-friendly. 48% of customers say if a website or app isn’t mobile-friendly, it’s a clear indication that the business doesn’t car. 88% of online shoppers won’t return to a site after a bad user experience. The number of mobile users will reach 292 million next year. First-time app installation globally will touch 183.7 billion. 21% of Millennials open an app 50+ times per day. Mobile Browsing and App Usage on Mobile Devices Mobile app downloads worldwide over recent years (in billions). Number of mobile app downloads worldwide over a specified period by segment (in million downloads). Number of Apple App Store and Google Play mobile app downloads worldwide over a recent period (in billions). Mobile app downloads worldwide over a recent period (in billions). Mobile app usage is projected to grow at a CAGR of 20% over the upcoming years. The number of mobile users will reach 292 million next year. The click-through rate (CTR) for in-app ads is 0.56% globally, compared to the 0.23% that mobile web ads see. 88% of mobile time is spent on apps. The average American checks their phone 262 times per day. In recent times, in-app advertising reached a whopping $201 billion. Consumer Preferences for Mobile Ads on Mobile Phones Global mobile ad spending reached $362 billion, representing an 8% increase compared to the prior period, fueled by revenue from short-form video and video-sharing apps. Mobile ad spending is projected to reach $402 billion, reflecting an 11% increase compared to the previous period. The global revenue of customer experience personalization and optimization software is expected to exceed 9.5 billion U.S. dollars in the near future. Many companies are already spending more than half of their budgets on personalization efforts today. According to 90% of top marketers, personalization plays a crucial role in enhancing business profitability. Personalization is appreciated by 69 percent of customers as long as it is based on data they have explicitly shared with a business. 80% of consumers will share personal data in exchange for deals or offers. 74% of eCommerce companies have a website personalization program. The recommendation engine market size is expected to reach $12 billion in the near future. SMS Marketing Statistics 87% of businesses that text report their digital marketing is successful. 91% of business owners and marketing managers say they see higher conversion rates with integrated marketing campaigns that include SMS. Most businesses have an average SMS marketing click-through rate between 21 and 35%. Customer satisfaction surveys and customer service are the primary reasons why businesses are using SMS marketing. SMS Marketing Adoption and Effectiveness 80% of businesses use SMS marketing software to text their customers. Nearly 70% of businesses are expected to increase their SMS marketing budgets in the near future. Businesses that text customers are 683% more likely to report digital marketing success than businesses that don’t use text messaging. SMS Marketing Best Practices The average opt-out rate for businesses is between 1 and 2%. Businesses say that 11-20% of their revenue can be attributed to SMS marketing. 81% of consumers check their text notifications within just five minutes of receiving a text. Mobile Advertising Formats and Trends The global in-app advertising market is projected to reach $352.70 billion in the near future. Digital video advertising is anticipated to draw $80.1 billion in global spending, with projections indicating that this expenditure will rise to $120 billion in the coming years. Digital video ad spending has reached nearly $176.63 billion. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Mobile Video Advertising Statistics The global native advertising market is anticipated to surpass $100 billion. The United States continues to lead in digital video ad spending, with China and the United Kingdom following in second and third place, respectively. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Native Ads and In-App Advertising Statistics The global native advertising market is anticipated to reach $402.33 billion in the near future. Native ads are viewed 53% more frequently than traditional display ads. Native ads generate an 18% higher lift in purchase intent and a 9% lift in brand affinity responses as compared to banner ads. The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads. Editorial sites are trusted by 75% of customers, whereas only 54% trust social media. Additionally, the audience tends to have greater confidence in native ads on editorial sites (68%) compared to those on social media (55%). The Future of Mobile Marketing As we gaze into the horizon of mobile marketing, the future seems poised for transformative growth, driven by mobile usage statistics that underscore the centrality of mobile devices in consumer lives. The industry is bracing for a surge in mobile traffic and mobile searches, with predictions that mobile ad spend will skyrocket, eclipsing traditional advertising mediums. Innovations in mobile apps and mobile ads are expected to become more personalized, interactive, and seamlessly integrated into user experiences. The data paints a clear picture: businesses that adapt to these trends, fortifying their mobile marketing strategy with data-driven insights, will not only survive but thrive in the competitive digital ecosystem of tomorrow. Emerging Mobile Marketing Trends The landscape of mobile marketing is undergoing significant transformations, driven by the evolving ways in which consumers use their mobile devices. As we delve into this dynamic field, several key trends stand out for their potential to reshape how brands engage with audiences through mobile platforms: Augmented Reality (AR) Integration: AR technology is becoming increasingly prevalent in mobile marketing, offering interactive and immersive experiences directly from users’ smartphones. This can range from virtual try-ons for products like glasses and makeup to interactive games that bring brand characters to life in the user’s environment. Artificial Intelligence (AI) Advancements: AI is playing a crucial role in personalizing user experiences on mobile devices. Through machine learning algorithms, mobile apps can deliver personalized content, product recommendations, and even predictive search functionalities, enhancing user engagement and satisfaction. Location-Based Marketing (LBM): Utilizing GPS and other location-sensing technologies, LBM delivers advertisements and content that are relevant to the user’s current location. This could include special offers from nearby stores, local event promotions, or location-specific app functionalities. Voice Search Optimization: With the growing use of voice assistants on mobile devices, optimizing for voice search is becoming increasingly important. This involves ensuring that content is easily discoverable and accurately interpreted by voice search algorithms, facilitating a seamless user experience. Mobile Commerce (M-Commerce) Enhancement: With an increasing number of consumers using their mobile devices for shopping, brands are enhancing their mobile sites and apps to improve e-commerce. This involves implementing streamlined checkout processes, integrating mobile payment options, and providing personalized shopping experiences. 5G Technology Impact: The rollout of 5G is set to significantly boost mobile marketing capabilities by enabling faster load times, higher quality video streaming, and more reliable connections. This can enhance mobile ad delivery and engagement, particularly for data-intensive formats like video and interactive content. Social Media Shopping Features: Social platforms and influencer marketing agencies are increasingly integrating shopping functionalities, allowing users to make purchases directly through the app. This blurs the lines between social media browsing and online shopping, creating new opportunities for targeted mobile marketing campaigns. Sustainability and Ethical Marketing: Consumers are becoming more conscious of environmental and ethical issues, leading to a rise in brands emphasizing sustainability in their mobile marketing. This can include promoting eco-friendly products, sustainable practices, or charitable initiatives within mobile content and ads. These trends emphasize the swift advancements in mobile marketing, highlighting the necessity of utilizing new technologies and consumer insights to develop engaging, effective, and personalized mobile experiences. As these trends progress, they will significantly influence the future of mobile marketing, prompting brands to embrace more sophisticated and user-focused strategies. TrendKey FeaturesBenefitsPotential Challenges Augmented Reality (AR)Interactive experiences through mobile devicesHighly engaging; enhances product visualizationRequires advanced tech; can be resource-intensive Artificial Intelligence (AI)Personalization through learning user behaviorsIncreases engagement and user satisfactionPrivacy concerns; complexity of AI systems Location-Based Marketing (LBM)Ads/content based on user's geographical locationHighly targeted; contextually relevantPrivacy issues; reliance on location data accuracy Voice Search OptimizationOptimizing content for voice search algorithmsFacilitates ease of use; enhances accessibilityAdapting content for voice queries can be complex Mobile Commerce (M-Commerce)Streamlined mobile shopping experiencesConvenience; increased sales potentialSecurity concerns; mobile platform optimization 5G TechnologyFaster load times and higher quality streamingEnhanced user experience; improved ad deliveryInfrastructure and coverage limitations Social Media Shopping FeaturesDirect shopping options within social media platformsSeamless shopping experience; increased conversionsPlatform dependency; constant feature updates Sustainability and Ethical MarketingPromoting eco-friendly practices and productsPositive brand image; customer loyaltyAuthenticity scrutiny; may limit audience reach The Role of Innovation in Mobile Marketing Innovation in mobile marketing is not just about staying current; it’s about leading the charge in a world dominated by smartphone usage statistics. The fusion of new technologies, platforms, and strategies is reshaping the realm of mobile advertising, making relevant mobile marketing statistics more crucial than ever. As mobile statistics continue to show an upward trend in device penetration and usage time, marketers are compelled to innovate or risk obsolescence. From leveraging data analytics for personalized ad experiences to exploring the potential of 5G networks for instant connectivity, innovation is the driving force that propels mobile marketing statistics into new frontiers of customer engagement and business growth. https://youtube.com/watch?v=7Xi7sC-JZaI%3Fsi%3D7QZHVhJrs_wdnfGS FAQs: Mobile Marketing Statistics Why is mobile marketing becoming more important for businesses? Mobile marketing is on the rise due to the pervasive use of mobile devices globally. With over 5 billion unique mobile phone users worldwide, leveraging mobile apps for marketing has become essential. Our mobile marketing statistics reveal that users check their devices 63 times daily on average, offering a prime opportunity for businesses to engage with their target audience effectively. What are the most effective mobile marketing channels and strategies? The effectiveness of mobile marketing channels and strategies can differ, but our data indicates that personalized advertising, especially via mobile apps, produces substantial results. Furthermore, incorporating augmented reality (AR) and artificial intelligence (AI) into mobile marketing initiatives can boost engagement and increase conversions. How does SMS marketing fit into the overall mobile marketing landscape? SMS marketing remains a relevant and effective tool in the mobile marketing landscape. Our statistics show that 87% of businesses using text messaging report successful digital marketing outcomes. SMS marketing is particularly impactful for customer satisfaction surveys, customer service, and integrated marketing campaigns. How do mobile marketing strategies differ for B2B and B2C businesses? Mobile marketing strategies can differ significantly for B2B and B2C businesses based on their target audience and objectives. Not tailoring your strategy to your specific type of business and industry is among the top mobile marketing mistakes a business can make. While B2C businesses may focus more on engaging content through mobile apps and social media, B2B businesses might prioritize lead generation and relationship-building through personalized email campaigns and professional networking apps. What are the key performance indicators (KPIs) for mobile marketing campaigns? Key performance indicators (KPIs) for mobile marketing campaigns include app downloads, click-through rates (CTR), conversion rates, customer engagement metrics, and mobile marketing ROI. Monitoring these metrics allows businesses to assess the effectiveness of their mobile marketing efforts and make data-driven decisions. What are the best tools and platforms for managing mobile marketing campaigns? Several tools and platforms are available for managing mobile marketing campaigns, including mobile advertising platforms, SMS marketing software, analytics tools, and customer relationship management (CRM) systems. Choosing the right tools depends on specific campaign objectives, target audience, and budget constraints. Image: Envato Elements This article, "Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising" was first published on Small Business Trends View the full article

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average. This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Consequently, a robust mobile marketing strategy is no longer a luxury—it’s a cornerstone of modern business, driving growth and fostering intimate connections with consumers at every swipe, tap, and scroll. Mobile Device and Mobile Phone Usage and Penetration Rates 5.35 billion people are using the internet, which represents 66.2 percent of the global population. Internet users have increased by 1.8 percent, with 97 million new users coming online for the first time recently. An estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%. The remaining 5% of global internet traffic will be attributed to emerging technologies like smart TVs and IoT devices. Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%. Over one year, mobile users’ share increased by 5%. Mobile phones generate 60.66% of website traffic, while desktops and tablets account for 39.34%. 55% of page views come from mobile phones. More than half of all video views come from mobile devices. Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR. Mobile Marketing Effectiveness Mobile advertising spending has reached a record of 327.1 billion U.S. dollars worldwide. This figure marked an increase of 17.2 percent compared to the previous year. According to recent data, spending is projected to reach nearly 399.6 billion. Most marketers reported that mobile devices were responsible for more than half of their annual traffic. The average website has a bounce rate of 37% and an SEO click-through rate of 13%. 70% of marketers believe that A/B testing is essential to boost conversion rates. 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly. There are over 3.5 million apps in the Google Play Store. Google accounts for over 95% of global mobile search market share. Mobile Marketing Statistics: Consumer Behavior and Preferences 88% of mobile time is spent on apps. 40% of consumers will abandon their carts if your app isn’t mobile-friendly. 48% of customers say if a website or app isn’t mobile-friendly, it’s a clear indication that the business doesn’t car. 88% of online shoppers won’t return to a site after a bad user experience. The number of mobile users will reach 292 million next year. First-time app installation globally will touch 183.7 billion. 21% of Millennials open an app 50+ times per day. Mobile Browsing and App Usage on Mobile Devices Mobile app downloads worldwide over recent years (in billions). Number of mobile app downloads worldwide over a specified period by segment (in million downloads). Number of Apple App Store and Google Play mobile app downloads worldwide over a recent period (in billions). Mobile app downloads worldwide over a recent period (in billions). Mobile app usage is projected to grow at a CAGR of 20% over the upcoming years. The number of mobile users will reach 292 million next year. The click-through rate (CTR) for in-app ads is 0.56% globally, compared to the 0.23% that mobile web ads see. 88% of mobile time is spent on apps. The average American checks their phone 262 times per day. In recent times, in-app advertising reached a whopping $201 billion. Consumer Preferences for Mobile Ads on Mobile Phones Global mobile ad spending reached $362 billion, representing an 8% increase compared to the prior period, fueled by revenue from short-form video and video-sharing apps. Mobile ad spending is projected to reach $402 billion, reflecting an 11% increase compared to the previous period. The global revenue of customer experience personalization and optimization software is expected to exceed 9.5 billion U.S. dollars in the near future. Many companies are already spending more than half of their budgets on personalization efforts today. According to 90% of top marketers, personalization plays a crucial role in enhancing business profitability. Personalization is appreciated by 69 percent of customers as long as it is based on data they have explicitly shared with a business. 80% of consumers will share personal data in exchange for deals or offers. 74% of eCommerce companies have a website personalization program. The recommendation engine market size is expected to reach $12 billion in the near future. SMS Marketing Statistics 87% of businesses that text report their digital marketing is successful. 91% of business owners and marketing managers say they see higher conversion rates with integrated marketing campaigns that include SMS. Most businesses have an average SMS marketing click-through rate between 21 and 35%. Customer satisfaction surveys and customer service are the primary reasons why businesses are using SMS marketing. SMS Marketing Adoption and Effectiveness 80% of businesses use SMS marketing software to text their customers. Nearly 70% of businesses are expected to increase their SMS marketing budgets in the near future. Businesses that text customers are 683% more likely to report digital marketing success than businesses that don’t use text messaging. SMS Marketing Best Practices The average opt-out rate for businesses is between 1 and 2%. Businesses say that 11-20% of their revenue can be attributed to SMS marketing. 81% of consumers check their text notifications within just five minutes of receiving a text. Mobile Advertising Formats and Trends The global in-app advertising market is projected to reach $352.70 billion in the near future. Digital video advertising is anticipated to draw $80.1 billion in global spending, with projections indicating that this expenditure will rise to $120 billion in the coming years. Digital video ad spending has reached nearly $176.63 billion. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Mobile Video Advertising Statistics The global native advertising market is anticipated to surpass $100 billion. The United States continues to lead in digital video ad spending, with China and the United Kingdom following in second and third place, respectively. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Native Ads and In-App Advertising Statistics The global native advertising market is anticipated to reach $402.33 billion in the near future. Native ads are viewed 53% more frequently than traditional display ads. Native ads generate an 18% higher lift in purchase intent and a 9% lift in brand affinity responses as compared to banner ads. The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads. Editorial sites are trusted by 75% of customers, whereas only 54% trust social media. Additionally, the audience tends to have greater confidence in native ads on editorial sites (68%) compared to those on social media (55%). The Future of Mobile Marketing As we gaze into the horizon of mobile marketing, the future seems poised for transformative growth, driven by mobile usage statistics that underscore the centrality of mobile devices in consumer lives. The industry is bracing for a surge in mobile traffic and mobile searches, with predictions that mobile ad spend will skyrocket, eclipsing traditional advertising mediums. Innovations in mobile apps and mobile ads are expected to become more personalized, interactive, and seamlessly integrated into user experiences. The data paints a clear picture: businesses that adapt to these trends, fortifying their mobile marketing strategy with data-driven insights, will not only survive but thrive in the competitive digital ecosystem of tomorrow. Emerging Mobile Marketing Trends The landscape of mobile marketing is undergoing significant transformations, driven by the evolving ways in which consumers use their mobile devices. As we delve into this dynamic field, several key trends stand out for their potential to reshape how brands engage with audiences through mobile platforms: Augmented Reality (AR) Integration: AR technology is becoming increasingly prevalent in mobile marketing, offering interactive and immersive experiences directly from users’ smartphones. This can range from virtual try-ons for products like glasses and makeup to interactive games that bring brand characters to life in the user’s environment. Artificial Intelligence (AI) Advancements: AI is playing a crucial role in personalizing user experiences on mobile devices. Through machine learning algorithms, mobile apps can deliver personalized content, product recommendations, and even predictive search functionalities, enhancing user engagement and satisfaction. Location-Based Marketing (LBM): Utilizing GPS and other location-sensing technologies, LBM delivers advertisements and content that are relevant to the user’s current location. This could include special offers from nearby stores, local event promotions, or location-specific app functionalities. Voice Search Optimization: With the growing use of voice assistants on mobile devices, optimizing for voice search is becoming increasingly important. This involves ensuring that content is easily discoverable and accurately interpreted by voice search algorithms, facilitating a seamless user experience. Mobile Commerce (M-Commerce) Enhancement: With an increasing number of consumers using their mobile devices for shopping, brands are enhancing their mobile sites and apps to improve e-commerce. This involves implementing streamlined checkout processes, integrating mobile payment options, and providing personalized shopping experiences. 5G Technology Impact: The rollout of 5G is set to significantly boost mobile marketing capabilities by enabling faster load times, higher quality video streaming, and more reliable connections. This can enhance mobile ad delivery and engagement, particularly for data-intensive formats like video and interactive content. Social Media Shopping Features: Social platforms and influencer marketing agencies are increasingly integrating shopping functionalities, allowing users to make purchases directly through the app. This blurs the lines between social media browsing and online shopping, creating new opportunities for targeted mobile marketing campaigns. Sustainability and Ethical Marketing: Consumers are becoming more conscious of environmental and ethical issues, leading to a rise in brands emphasizing sustainability in their mobile marketing. This can include promoting eco-friendly products, sustainable practices, or charitable initiatives within mobile content and ads. These trends emphasize the swift advancements in mobile marketing, highlighting the necessity of utilizing new technologies and consumer insights to develop engaging, effective, and personalized mobile experiences. As these trends progress, they will significantly influence the future of mobile marketing, prompting brands to embrace more sophisticated and user-focused strategies. TrendKey FeaturesBenefitsPotential Challenges Augmented Reality (AR)Interactive experiences through mobile devicesHighly engaging; enhances product visualizationRequires advanced tech; can be resource-intensive Artificial Intelligence (AI)Personalization through learning user behaviorsIncreases engagement and user satisfactionPrivacy concerns; complexity of AI systems Location-Based Marketing (LBM)Ads/content based on user's geographical locationHighly targeted; contextually relevantPrivacy issues; reliance on location data accuracy Voice Search OptimizationOptimizing content for voice search algorithmsFacilitates ease of use; enhances accessibilityAdapting content for voice queries can be complex Mobile Commerce (M-Commerce)Streamlined mobile shopping experiencesConvenience; increased sales potentialSecurity concerns; mobile platform optimization 5G TechnologyFaster load times and higher quality streamingEnhanced user experience; improved ad deliveryInfrastructure and coverage limitations Social Media Shopping FeaturesDirect shopping options within social media platformsSeamless shopping experience; increased conversionsPlatform dependency; constant feature updates Sustainability and Ethical MarketingPromoting eco-friendly practices and productsPositive brand image; customer loyaltyAuthenticity scrutiny; may limit audience reach The Role of Innovation in Mobile Marketing Innovation in mobile marketing is not just about staying current; it’s about leading the charge in a world dominated by smartphone usage statistics. The fusion of new technologies, platforms, and strategies is reshaping the realm of mobile advertising, making relevant mobile marketing statistics more crucial than ever. As mobile statistics continue to show an upward trend in device penetration and usage time, marketers are compelled to innovate or risk obsolescence. From leveraging data analytics for personalized ad experiences to exploring the potential of 5G networks for instant connectivity, innovation is the driving force that propels mobile marketing statistics into new frontiers of customer engagement and business growth. https://youtube.com/watch?v=7Xi7sC-JZaI%3Fsi%3D7QZHVhJrs_wdnfGS FAQs: Mobile Marketing Statistics Why is mobile marketing becoming more important for businesses? Mobile marketing is on the rise due to the pervasive use of mobile devices globally. With over 5 billion unique mobile phone users worldwide, leveraging mobile apps for marketing has become essential. Our mobile marketing statistics reveal that users check their devices 63 times daily on average, offering a prime opportunity for businesses to engage with their target audience effectively. What are the most effective mobile marketing channels and strategies? The effectiveness of mobile marketing channels and strategies can differ, but our data indicates that personalized advertising, especially via mobile apps, produces substantial results. Furthermore, incorporating augmented reality (AR) and artificial intelligence (AI) into mobile marketing initiatives can boost engagement and increase conversions. How does SMS marketing fit into the overall mobile marketing landscape? SMS marketing remains a relevant and effective tool in the mobile marketing landscape. Our statistics show that 87% of businesses using text messaging report successful digital marketing outcomes. SMS marketing is particularly impactful for customer satisfaction surveys, customer service, and integrated marketing campaigns. How do mobile marketing strategies differ for B2B and B2C businesses? Mobile marketing strategies can differ significantly for B2B and B2C businesses based on their target audience and objectives. Not tailoring your strategy to your specific type of business and industry is among the top mobile marketing mistakes a business can make. While B2C businesses may focus more on engaging content through mobile apps and social media, B2B businesses might prioritize lead generation and relationship-building through personalized email campaigns and professional networking apps. What are the key performance indicators (KPIs) for mobile marketing campaigns? Key performance indicators (KPIs) for mobile marketing campaigns include app downloads, click-through rates (CTR), conversion rates, customer engagement metrics, and mobile marketing ROI. Monitoring these metrics allows businesses to assess the effectiveness of their mobile marketing efforts and make data-driven decisions. What are the best tools and platforms for managing mobile marketing campaigns? Several tools and platforms are available for managing mobile marketing campaigns, including mobile advertising platforms, SMS marketing software, analytics tools, and customer relationship management (CRM) systems. Choosing the right tools depends on specific campaign objectives, target audience, and budget constraints. Image: Envato Elements This article, "Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising" was first published on Small Business Trends View the full article

While Freddie Mac's weekly survey showed 30-year rates falling, other indicators paint a mixed picture for mortgage lenders and borrowers. View the full article

The Palisades and Eaton fires that swept through Los Angeles in January caused significant disruptions to the local labor market, with payroll data from ADP showing a sharp decline in paychecks issued and hours worked. Although the fires directly affected a small portion of Los Angeles County’s total employment, their economic impact extended well beyond the burn zones. According to ADP payroll data, paycheck issuance in fire-affected ZIP codes dropped 10% in the first week of the fires compared to the same period in 2024. The decline continued in the following weeks, falling 6% from January 12-18 and again by 10% from January 19-25. By January 26, payroll activity had returned to normal levels. The fires also resulted in a reduction of hours worked. Hourly employees in the Los Angeles-Long Beach-Anaheim region saw their average weekly hours fall 5.1%—or about two hours—between January 5-11 compared to the same period in 2024. The following week, hours worked declined by 2.6%. Sector-Specific Impacts Manufacturing: Hours worked fell 6.7% the week of January 5 compared to the previous year. Trade, Transportation, and Utilities: Declined 5.9% the week of January 5 and 8.9% the week of January 12 year-over-year. Healthcare and Education: Paycheck issuance dropped 1% in the first week and 10% in the second week of the fires. Leisure and Hospitality: Bucked the trend, with hours worked rising 1.4% the week of January 5, increasing to 2.8% and 2.9% in the following weeks, likely due to demand from displaced residents. Beyond immediate job losses, the fires are expected to have long-term effects on the local economy. Displaced residents seeking housing could exacerbate the region’s already high rental costs, potentially pushing lower-income workers into longer commutes. “The economic impact of the Palisades and Eaton fires extends beyond the immediate loss of jobs, homes, businesses, and infrastructure,” the ADP report noted. The challenge now is rebuilding in a way that strengthens economic resilience while addressing fire-resistant construction and high-density development. Despite the disruptions, the Los Angeles economy is expected to recover. However, the fires highlight vulnerabilities even in affluent communities, emphasizing the need for strategic rebuilding efforts to sustain economic stability and protect against future disasters. This article, "Wildfires in Los Angeles Disrupt Employment and Pay, ADP Data Shows" was first published on Small Business Trends View the full article

The Palisades and Eaton fires that swept through Los Angeles in January caused significant disruptions to the local labor market, with payroll data from ADP showing a sharp decline in paychecks issued and hours worked. Although the fires directly affected a small portion of Los Angeles County’s total employment, their economic impact extended well beyond the burn zones. According to ADP payroll data, paycheck issuance in fire-affected ZIP codes dropped 10% in the first week of the fires compared to the same period in 2024. The decline continued in the following weeks, falling 6% from January 12-18 and again by 10% from January 19-25. By January 26, payroll activity had returned to normal levels. The fires also resulted in a reduction of hours worked. Hourly employees in the Los Angeles-Long Beach-Anaheim region saw their average weekly hours fall 5.1%—or about two hours—between January 5-11 compared to the same period in 2024. The following week, hours worked declined by 2.6%. Sector-Specific Impacts Manufacturing: Hours worked fell 6.7% the week of January 5 compared to the previous year. Trade, Transportation, and Utilities: Declined 5.9% the week of January 5 and 8.9% the week of January 12 year-over-year. Healthcare and Education: Paycheck issuance dropped 1% in the first week and 10% in the second week of the fires. Leisure and Hospitality: Bucked the trend, with hours worked rising 1.4% the week of January 5, increasing to 2.8% and 2.9% in the following weeks, likely due to demand from displaced residents. Beyond immediate job losses, the fires are expected to have long-term effects on the local economy. Displaced residents seeking housing could exacerbate the region’s already high rental costs, potentially pushing lower-income workers into longer commutes. “The economic impact of the Palisades and Eaton fires extends beyond the immediate loss of jobs, homes, businesses, and infrastructure,” the ADP report noted. The challenge now is rebuilding in a way that strengthens economic resilience while addressing fire-resistant construction and high-density development. Despite the disruptions, the Los Angeles economy is expected to recover. However, the fires highlight vulnerabilities even in affluent communities, emphasizing the need for strategic rebuilding efforts to sustain economic stability and protect against future disasters. This article, "Wildfires in Los Angeles Disrupt Employment and Pay, ADP Data Shows" was first published on Small Business Trends View the full article

Valentine’s Day often conjures up images of chocolates and romance. But the crop behind this indulgence faces an existential threat. Regions like northeastern Brazil, one of the world’s notable cocoa-producing areas, are grappling with increasing aridity – a slow, yet unrelenting drying of the land. Cocoa is made from the beans of the cacao tree, which thrives in humid climates. The crop is struggling in these drying regions, and so are the farmers who grow it. This is not just Brazil’s story. Across West Africa, where 70% of the world’s cacao is grown, and in the Americas and Southeast Asia, shifting moisture levels threaten the delicate balance required for production. These regions, home to vibrant ecosystems and global breadbaskets that feed the world, are on the frontlines of aridity’s slow but relentless advance. A farmer in Colombia holds a cacao pod. [Photo: ©2017CIAT/NeilPalmer, CC BY-NC-SA] Over the past 30 years, more than three-quarters of the Earth’s landmass has become drier. A recent report I helped coordinate for the United Nations Convention to Combat Desertification found that drylands now cover 41% of global land, an area that expanded by nearly 1.7 million square miles (4.3 million square kilometers) over those three decades — about half the size of Australia. This creeping dryness is not just a climate phenomenon. It’s a long-term transformation that may be irreversible and that carries devastating consequences for ecosystems, agriculture and livelihoods worldwide. What causes aridity? Aridity, while often thought of as purely a climate phenomenon, is the result of a complex interplay among human-driven factors. These include greenhouse gas emissions, land use practices and the degradation of critical natural resources, such as soil and biodiversity. These interconnected forces have been accelerating the transformation of once-productive landscapes into increasingly arid regions, with consequences that ripple across ecosystems and economies. Greenhouse gas emissions: A global catalyst Human-induced climate change is the primary driver of rising aridity. Greenhouse gas emissions, particularly from fossil fuel combustion and deforestation, increase global temperatures. Rising temperatures, in turn, cause moisture to evaporate at a faster rate. This heightened evaporation reduces soil and plant moisture, exacerbating water scarcity – even in regions with moderate rainfall. Aridity began accelerating globally in the 1950s, and the world has seen a pronounced shift over the past three decades. This process is particularly stark in regions already prone to dryness, such as Africa’s Sahel region and the Mediterranean. In these areas, reduced precipitation – combined with increased evaporation – creates a feedback loop: Drier soils absorb less heat, leaving the atmosphere warmer and intensifying arid conditions. The number of people living in dryland regions has been rising in each region in recent years. Years 1971-2020. Scales vary. [Graph: UNCCD] Unsustainable land-use practices: A hidden accelerator Aridity is also affected by how people use and manage land. Unsustainable agricultural practices, overgrazing and deforestation strip soils of their protective vegetation cover, leaving them vulnerable to erosion. Industrial farming techniques often prioritize short-term yields over long-term sustainability, depleting nutrients and organic matter essential for healthy soils. For example, in cocoa-producing regions like northeastern Brazil, deforestation to make room for agriculture disrupts local water cycles and exposes soils to degradation. Without vegetation to anchor it, topsoil – critical for plant growth – washes away during rainfall or is blown away by winds, taking with it vital nutrients. These changes create a vicious cycle: Degraded soils also hold less water and lead to more runoff, reducing the land’s ability to recover. Aridity can affect the ability to grow many crops. Large parts of the country of Chad, shown here, have drying lands. [Photo: United Nations Chad, CC BY-NC-SA] The soil-biodiversity connection Soil, often overlooked in discussions of climate resilience, plays a critical role in mitigating aridity. Healthy soils act as reservoirs, storing water and nutrients that plants depend on. They also support biodiversity below and above ground. A single teaspoon of soil contains billions of microorganisms that help cycle nutrients and maintain ecological balance. However, as soils degrade under aridity and mismanagement, this biodiversity diminishes. Microbial communities, essential for nutrient cycling and plant health, decline. When soils become compacted and lose organic matter, the land’s ability to retain water diminishes, making it even more susceptible to drying out. In short, the loss of soil health creates cascading effects that undermine ecosystems, agricultural productivity and food security. Global hot spots: Looming food security crises Cocoa is just one crop affected by the encroachment of rising aridity. Other key agricultural zones, including the breadbaskets of the world, are also at risk. In the Mediterranean, Africa’s Sahel and parts of the U.S. West, aridity already undermines farming and biodiversity. By 2100, up to 5 billion people could live in drylands – nearly double the current population in these areas, due to both population growth and expansion of drylands as the planet warms. This puts immense pressure on food systems. It can also accelerate migration as declining agricultural productivity, water scarcity and worsening living conditions force rural populations to move in search of opportunities. A map shows average aridity for 1981-2010. Computer simulations estimate that greenhouse gas emissions from human activities caused a 1.2% larger increase in the four types of dry regions combined for the periods between 1850 and 1981–2010 than simulations with only solar and volcanic effects considered. [Graph: UNCCD] Aridity’s ripple effects also extend far beyond agriculture. Ecosystems, already strained by deforestation and pollution, are stressed as water resources dwindle. Wildlife migrates or dies, and plant species adapted to moister conditions can’t survive. The Sahel’s delicate grasslands, for instance, are rapidly giving way to desert shrubs. On a global scale, economic losses linked to aridification are staggering. In Africa, rising aridity contributed to a 12% drop in gross domestic product from 1990 to 2015. Sandstorms and dust storms, wildfires and water scarcity further burden governments, exacerbating poverty and health crises in the most affected regions. The path forward Aridity is not inevitable, nor are its effects completely irreversible. But coordinated global efforts are essential to curb its progression. Countries can work together to restore degraded lands by protecting and restoring ecosystems, improving soil health and encouraging sustainable farming methods. Communities can manage water more efficiently through rainwater harvesting and advanced irrigation systems that optimize water use. Governments can reduce the drivers of climate change by investing in renewable energy. Continued international collaboration, including working with businesses, can help share technologies to make these actions more effective and available worldwide. So, as you savor chocolate this Valentine’s Day, remember the fragile ecosystems behind it. The price of cocoa in early 2025 was near its all-time high, due in part to dry conditions in Africa. Without urgent action to address aridity, this scenario may become more common, and cocoa – and the sweet concoctions derived from it – may well become a rare luxury. Collective action against aridity isn’t just about saving chocolate – it’s about preserving the planet’s capacity to sustain life. Narcisa Pricope is a professor of geography and land systems science and associate vice president for research at Mississippi State University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

We may earn a commission from links on this page. Valentine's Day is tomorrow. By this point, you should've already ordered your love a dozen roses. And of course, there are plenty of non-floral gift ideas that are perfect for the day of love, which I've rounded up for you here. But don't panic if you haven't found the perfect gift yet—or if you forgot about the holiday entirely. I've curated a selection of thoughtful, budget-friendly presents that prove you don't need to break the bank to show someone you care. Personalized photo gifts Transform your favorite memories into meaningful presents using same-day printing services at a local drugstore or big-box retailer. Create custom photo magnets, prints, or small photo books featuring your favorite moments together. Many stores offer same-day pickup, making this an ideal last-minute option that feels anything but rushed. Gourmet chocolate experience Skip the traditional heart-shaped box and create a unique chocolate tasting experience. Visit a local specialty shop or gourmet market to select four or five high-end chocolate bars in different flavors and percentages. Arrange them on a simple plate or in a decorative bag with handwritten tasting notes for an educational and delicious adventure you can enjoy together. Or buy a fancy box on Amazon. L'Atelier Artisan Inspired Chocolates Gift Box, Variety Pack, 14 oz $29.99 at Amazon Shop Now Shop Now $29.99 at Amazon Handcrafted self-care package Assemble a spa day in a box using affordable but luxurious items: a scented candle, bath bomb, face mask, and small bottle of essential oil. Package everything in a decorative box or basket from a dollar store, adding a personal touch with handwritten self-care "recipes" for relaxation. Custom music box Create a digital playlist of songs that tell your story together. Write heartfelt notes about why each song is meaningful and present them in a decorated box or envelope. While the playlist itself is free, you can add small treats or trinkets that relate to specific songs while staying under budget. Cooking adventure kitEven if you don't have it in you to secure a, say, complete sushi-making kit, you can still get creative. Build a themed cooking kit around your beloved's favorite food. For Italian night, include pasta, a special sauce ingredient, herbs, and a handwritten recipe. For movie night, compile unique popcorn seasonings, candy, and hot chocolate mix. The key is packaging it beautifully with suggestions for how to use everything. Alas Complete 20 Piece Sushi Making Set $25.99 at Amazon /images/amazon-prime.svg $39.99 Save $14.00 Shop Now Shop Now $25.99 at Amazon /images/amazon-prime.svg $39.99 Save $14.00 Plant parent starter kitVisit a garden center (or click one-day shipping for an Amazon version here) for a small, low-maintenance plant (like a succulent or pothos), pair it with a decorative pot, and include basic care instructions. This gift keeps growing long after Valentine's Day and shows thoughtful consideration of their interests. Local experience vouchersCreate handmade "tickets" for future dates based on local free or low-cost activities. Include a coffee shop gift card, passes to a museum's free day, or a picnic plan with a small bottle of wine or sparkling cider. The focus here is on quality time together rather than material items. Crafted memory journalSnag a blank journal and fill the first few pages with your favorite memories, photos, ticket stubs, and personal notes. Leave the rest blank with prompts for future memories you'll create together. This combines sentimentality with the promise of future adventures. If you have time, you can buy a journal that already has loving prompts inside. Relationship Journal for Couples $11.99 at Amazon /images/amazon-prime.svg Shop Now Shop Now $11.99 at Amazon /images/amazon-prime.svg Tips for last-minute successMany of these gifts can be assembled in under an hour using items from local stores. When you're in a pinch, focus on presentation: Simple ribbon, craft paper, or even newspaper can create beautiful wrapping. And most important of all is to include a heartfelt card explaining the thought behind your gift. Remember, Valentine's Day is about expressing your feelings, not emptying your wallet. The best Valentine's gifts show you've put thought into what would make your partner happy. These budget-friendly options prove that meaningful presents don't require advance planning or expensive price tags—just a little creativity and understanding of what matters to your Valentine. View the full article