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Talks last year came as the British high street lender takes a robust approach to growth ahead of government exitView the full article

European leaders need to speed up efforts to take control of their defenceView the full article

Announcement comes as luxury-car maker warned of lower profitability, well below its long-term targetView the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you're not an Apple user, Garmin fitness watches are the no-brainer smartwatches to go for if you're looking for the most trusted brands (some Apple users might still want to consider some Garmins depending on their sport). The Garmin Forerunner 955 has been one of the best Garmin watches since its release and can track many activities. It's currently available for $349.95 (originally $499.99) for the rechargeable battery version and $399.99 (originally $599.99) for the solar version, both at the lowest prices they have ever been. Screen Size: 1.3 Inches, Connectivity: Bluetooth and USB, Map Type: Satellite, Battery: 480 Hours Garmin Forerunner 955, Rechargeable Battery $349.95 at Amazon /images/amazon-prime.svg $499.99 Save $150.04 Get Deal Get Deal $349.95 at Amazon /images/amazon-prime.svg $499.99 Save $150.04 Screen Size: 1.3 Inches, Connectivity: Bluetooth and USB, Map Type: Satellite, Battery: Solar Garmin Forerunner 955, Solar $399.99 at Amazon /images/amazon-prime.svg $599.99 Save $200.00 Get Deal Get Deal $399.99 at Amazon /images/amazon-prime.svg $599.99 Save $200.00 SEE -1 MORE Our Senior Health Editor Beth Skwarecki says that Garmin's Forerunner line includes some of the best running watches on the market right now. She's partial to the 265. The 965 is the most full-featured watch in the Forerunner lineup, and the 955 is one generation older but still beloved by runners. Garmin watches tend to have a long lifespan, and some users even prefer the MIP screen in the 955 to the AMOLED in the newer 965. The Garmin Forerunner 955 came out in 2022 as one of Garmin's flagship fitness watches. The 1.3-inch transflective touchscreen display is easily visible outdoors in sunlight (but it won't look as good indoors) and has gorilla glass, so the screen is scratch-resistant, but not scratch-proof. Garmin also gave it touch controls, so it's great for swimming or rainy activities. You'll get about two weeks of battery life with the Forerunner 955. If you live in a sunny environment, you should consider the solar battery one, especially since it's only $50 more right now. It'll give you about a week more of battery life depending on how much sun it gets. The GPS works well and is accurate, according to CNET's review. You can see tracking for HRV (Heart Rate Variability), sleep, previous workouts, and stress, and it gives you a Training Readiness Score, which is based on 100. It tells you how well-recovered and ready you are for workouts. The Forerunner 955 works with iOS and Android, although Apple users won't be able to use the quick replies feature on their phones. At this current price, the Forerunner 955 is a great deal and still a solid fitness watch to get in 2025. View the full article

The industry is turning to packaging of AI technologies rather than focusing on model trainingView the full article

But the company took a credit loss provision in the fourth quarter, deciding to add to its reserves because of new mortgage acquisitions to its portfolio. View the full article

Starting a crawfish farm can be a profitable and rewarding business venture. This article will outline the key steps to start crawfish farming, including preparing the pond, stocking crawfish, and marketing your harvest. By following these guidelines, you can set yourself up for success in the exciting world of crawfish farming. Let’s dive in! How to Start a Crawfish Farming Business in Simple Steps If you’re interested in starting a crawfish farming business, it’s important to have a solid plan in place. In this section, we’ll outline six simple steps to help you get started, from developing a business plan to marketing your products. Follow these steps and you’ll be on your way to learning how to start a farm and how to make money farming. Develop a Business Plan A solid business plan is not just a formality; it’s a vital roadmap for your crawfish farming venture. It should outline your specific goals, both short-term and long-term, assess your current financial situation comprehensively, and thoroughly research the market. This includes analyzing competition and understanding the demand and pricing for crawfish in your chosen location. Secure Funding Capital is crucial for starting any business, and crawfish farming is no exception. The costs can mount up quickly, from pond construction to stocking your pond with juvenile crawfish. Evaluate your funding options thoroughly. This could include bank loans, grants from agricultural bodies, or even crowdfunding platforms. Choose a Suitable Site Selecting the perfect location for your crawfish farm is crucial to the operation’s success. You must consider factors like the type of soil—clay is often recommended—and the quality of water, which should be free from harmful chemicals. Proximity to markets is equally important, as it impacts transportation costs and freshness of the product. Obtain the Necessary Permits Before plunging into crawfish farming, make sure to do your legal homework. It’s imperative to secure all required permits and licenses from the local, state, and federal authorities. These permits ensure you comply with environmental regulations and zoning laws, which can vary greatly depending on your jurisdiction. Stock Your Pond Securing juvenile crawfish is your next important step. Be sure to purchase from a reputable supplier to ensure that you’re getting healthy, disease-free crawfish. Timing is key when stocking your pond; consult local agricultural guides or experts to identify the best time of year to introduce the crawfish to your pond. Market Your Products Creating a well-thought-out marketing plan is crucial for the success of your crawfish business. It should outline how you plan to promote your products and to whom—be it local restaurants, wholesalers, or farmers markets. Social media can also be a powerful tool for generating interest and sales. What is a crawfish farm? Crawfish culture involves the breeding, rearing, and harvesting of crawfish in a controlled environment. A crawfish farm is a type of aquaculture where crawfish are raised for commercial or personal use. Similar to other forms of farming, crawfish farmers provide an environment in which the crawfish can grow and reproduce while also monitoring and controlling various aspects of the pond ecosystem. Crawfish farming can be a profitable business venture, particularly in areas with high demand for crawfish. The Crawfish Production Industry Today According to market research, the crawfish production industry in the United States is anticipated to experience significant growth in the near future. The industry’s value was approximately $285 million recently and is projected to grow at a CAGR of almost 31.5% over the following years. The market is predicted to reach over $1.55 billion, indicating ample opportunities for entrepreneurs and investors in the crawfish farm sector. Why You Should Consider Becoming a Crawfish Farmer Crawfish farming is an exciting and profitable business venture that offers a range of benefits to entrepreneurs. Not only can you produce a high-quality product, but there are also many things to sell at farmers markets. If you’re considering starting a crawfish farm, here are five reasons to help you make your decision: Strong demand: The demand for crawfish continues to grow, particularly in the southern United States, where it’s a beloved food item. High profitability: Crawfish farming can be a lucrative business venture with the potential for significant profits. Sustainable farming: Crawfish farming is a sustainable form of aquaculture that requires minimal resources and has a low impact on the environment. Diverse product offerings: Crawfish can be sold live, boiled, or processed into value-added products such as soups, dips, and sauces. It’s also possible to combine this operation with other types of fish. For example, if you already know how to start catfish farming, you may also add crawfish to the mix. Entrepreneurial opportunities: Crawfish farming offers a range of opportunities for entrepreneurs, from direct-to-consumer sales at farmers’ markets to supply agreements with restaurants and seafood distributors. The Crawfish Farming Process Crawfish farming is more than just about breeding and harvesting these crustaceans; it involves a comprehensive process that ensures the health, growth, and sustainability of the crawfish population. Pond Preparation Before introducing crawfish into a pond, it’s essential to prepare the environment to suit their needs. This includes testing and adjusting water quality, ensuring proper aeration, and creating suitable habitat structures like burrows and shelters. A well-prepared pond supports optimal growth and minimizes the risks of disease outbreaks among the crawfish. Feeding and Nutrition Crawfish need a balanced diet to thrive. Although they are natural scavengers, providing supplementary feeding with formulated feeds can improve their growth rates and overall health. It is essential to plan the feeding regimen carefully to ensure it meets the nutritional needs of the crawfish at various stages of their lifecycle. Health Management Monitoring the health of your crawfish population is critical. Regular health checks, water quality tests, and proactive management of potential disease outbreaks are vital components of successful crawfish farming. Utilizing environmentally safe methods to control predators and parasites is also crucial to maintaining a healthy crawfish population. Constructing a Crawfish Pond Constructing a crawfish pond is essential in starting a successful crawfish farming operation. Several factors to consider when building a crawfish pond include location, design, and construction. In this section, we’ll cover each of these elements in detail to help you create a pond that’s well-suited for raising crawfish. Location Choosing the right location is a slightly more complex task than it initially appears. The land should not only have clay soil and good water retention but should also be situated where there’s a consistent and clean water supply for the pond. Besides, consider road accessibility for your crew and customers and the property’s proximity to local or regional markets where you’ll sell your crawfish. A poorly chosen location could increase operational costs, affecting the overall profitability of your venture. Design Designing your crawfish pond requires a careful balance between several variables for the best yield. The ideal pond should have a deep center for water quality management and shallow edges for easy harvesting. Additionally, you’ll need to build an efficient drainage system that can handle both routine water level management and emergency situations like heavy rainfall. The pond floor should consist of rocks, sand, and clay in specific proportions to establish an ideal habitat for crawfish to burrow, promoting better growth and facilitating easier harvesting. Construction Proper construction ensures that your investment pays off in the long run. Here, land excavation needs to be precise, and drainage systems must be robust and reliable. Creating a dependable water source can sometimes involve a secondary, smaller pond or a well. It’s crucial to collaborate with a pond builder or contractor who specializes in aquaculture constructions. Their experience ensures that the pond will meet industry standards, withstand environmental pressures, and support the weight of the crawfish and farming equipment. Finding Crawfish Suppliers Finding a reliable crawfish supplier is essential for crawfish farmers who need to source stock for their ponds or sell live or processed crawfish. Suppliers can be found through online directories, industry associations, and social media platforms. It’s important to vet suppliers carefully, check their reputation, and ensure they can provide the quantity and quality of crawfish you need. Caring for Crawfish Proper care is important for the health and growth of crawfish in a farming operation. This includes monitoring water quality, providing adequate nutrition, and maintaining the right temperature and oxygen levels. Crawfish should also be protected from predators and disease, and regular harvesting should be conducted to prevent overcrowding and ensure optimal growth. Harvesting Crawfish Harvesting crawfish using crawfish traps is a crucial part of crawfish farming. The timing of harvesting depends on factors such as the size of the crawfish, the market demand, and the condition of the pond. Crawfish can be harvested using traps, nets, or drain methods. Proper handling and storage are also essential to ensure the quality of the product. Crawfish Farming Tips Successful crawfish farming requires careful planning and execution. In addition to the steps outlined above, here are several tips and best practices to keep in mind when starting a crawfish farming operation: Regular Maintenance: Proper pond maintenance is essential to keep your crawfish healthy and ensure optimal growth. This includes regular water quality testing, removing debris and dead crawfish, and repairing any damage to the pond. Market Research: Before starting a crawfish farming operation, it’s important to conduct market research to identify potential buyers and assess the demand for crawfish in your area. This will help you determine the right production level and pricing strategy for your business. Record-Keeping: Keeping accurate records of your crawfish farming operation can help you track your expenses, monitor growth rates, and identify potential issues early on. This can help you make informed decisions and optimize your production processes. Continuing Education: Staying up-to-date with the latest trends and best practices in crawfish farming can help you improve your farming techniques and stay competitive in the market. This can include attending industry conferences, participating in online forums, and networking with other farmers. Diversification: Expanding your crawfish farm through diversification can increase your revenue sources and reduce risks. This may involve selling live or processed crawfish, providing tours of your farm, or cultivating additional aquaculture products along with crawfish. Navigating Regulatory Compliance Crawfish farming is subject to various regulations that aim to protect the environment, consumer health, and the crawfish themselves. Understanding and complying with these regulations is essential for operating a legal and ethical crawfish farming business. Environmental Regulations Crawfish farms must adhere to environmental regulations that govern water use, discharge, and habitat protection. It’s crucial to understand the local and state regulations regarding aquaculture and implement practices that minimize the environmental impact of your farming activities. Food Safety Standards If you plan to sell crawfish for human consumption, compliance with food safety standards is non-negotiable. This includes ensuring hygienic handling, processing, and storage of crawfish. Familiarize yourself with the FDA and USDA guidelines to ensure your products meet the required safety standards. Wildlife Conservation In certain areas, specific crawfish species may be safeguarded by wildlife conservation laws. It is essential to investigate and adhere to any regulations concerning the protection of native crawfish species, particularly if your crawfish farm is situated near natural water bodies. Exploring Market Opportunities Successfully marketing your crawfish is key to the profitability of your farm. Understanding the different market segments and identifying the best channels to reach potential customers is critical. Direct-to-Consumer Sales Selling directly to consumers can be a lucrative opportunity. This could include setting up a stall at local farmers’ markets, providing live crawfish sales, or even creating a direct online sales platform. Direct sales not only enhance profits but also contribute to the development of a loyal customer base. Wholesale Distribution Partnering with wholesalers can provide access to broader markets. Establishing relationships with seafood distributors, restaurants, and grocery stores can ensure a steady demand for your crawfish. However, it’s important to negotiate fair terms and ensure consistent quality to maintain these partnerships. Value-Added Products Diversifying into value-added crawfish products, including pre-cooked meals, frozen crawfish, or crawfish-based delicacies, can create new revenue streams. This strategy not only minimizes waste but also appeals to a broader customer base that may not be interested in live crawfish. Starting a Crawfish Farm: A Rewarding Venture Starting a crawfish farm can be a rewarding venture both financially and environmentally. With the right preparation, knowledge of regulatory requirements, and a clear understanding of market dynamics, you can build a successful and sustainable crawfish farming business. Remember, like any agricultural venture, patience, dedication, and continuous learning are key to long-term success. Where are most commercial crawfish ponds? Commercial crawfish farming is prevalent in the southern United States, particularly in Louisiana, which accounts for the majority of the nation’s commercial crawfish production. Other states with significant crawfish farming operations include Texas, Mississippi, and Arkansas. How much does it cost to start a crawfish farm business? Starting a crawfish farm business can require a significant investment. Initial costs can include expenses for constructing ponds and purchasing crawfish stock, equipment, and supplies. The total cost can vary depending on the size of the operation, location, and management practices. It’s possible to explore options for financing or starting small to minimize initial expenses, but trying to figure out how to start farming with no money may not be feasible without some financial resources or assistance. How many crawfish can you raise per acre? The number of crawfish that can be raised per acre varies depending on a variety of factors, such as pond design, water quality, and stocking density. A well-maintained crawfish pond can produce anywhere from 1,500 to 4,500 pounds of crawfish per acre per year, with stocking densities ranging from 5,000 to 15,000 crawfish per acre. How long do crawfish take to grow? Crawfish typically take between 120 and 150 days to reach market size, which can vary depending on factors such as water temperature, stocking density, and diet. In colder months, growth rates may slow down, and it may take longer for crawfish to reach maturity. Generally, crawfish are harvested when they reach 3 to 4 inches in length. How much money do crawfish farmers make? The income of a crawfish farmer can vary depending on factors such as the size of their operation, market demand, and production costs. On average, a U.S. crawfish farmer earns about $46,800 per year. Incorporating rice production into your farming operations can raise your earnings by an additional $405 annually for every acre you cultivate. Here’s an example of a crawfish farm in Louisiana, which is said to be America’s biggest! How profitable are crawfish farms? Crawfish farming can be a profitable business, with potential revenue streams from selling live or processed crawfish and using the byproducts such as shells and heads. However, profitability depends on factors such as if it’s a big or small crawfish farm, market demand, production costs, and effective management practices. Profitability: Crawfish Farming vs. Other Aquaculture Ventures Before you finalize your decision on starting a crawfish farm, it may be helpful to compare this venture with other forms of aquaculture businesses. The table below presents a side-by-side comparison that highlights essential factors such as start-up costs, potential profitability, and market demand. This information could give you a broader perspective, aiding you in making a well-informed choice. ariablesCrawfish FarmingFish FarmingShrimp Farming Startup CostsModerate ($10,000 - $50,000)High ($50,000 - $100,000)Very High ($100,000+) Potential ProfitsModerateHighHigh Required ExpertiseModerateHighHigh Time to Profitability6-12 months12-24 months12-24 months SustainabilityMore SustainableModerateLess Sustainable Image: Envato Elements This article, "How to Start a Crawfish Farm" was first published on Small Business Trends View the full article

Starting a crawfish farm can be a profitable and rewarding business venture. This article will outline the key steps to start crawfish farming, including preparing the pond, stocking crawfish, and marketing your harvest. By following these guidelines, you can set yourself up for success in the exciting world of crawfish farming. Let’s dive in! How to Start a Crawfish Farming Business in Simple Steps If you’re interested in starting a crawfish farming business, it’s important to have a solid plan in place. In this section, we’ll outline six simple steps to help you get started, from developing a business plan to marketing your products. Follow these steps and you’ll be on your way to learning how to start a farm and how to make money farming. Develop a Business Plan A solid business plan is not just a formality; it’s a vital roadmap for your crawfish farming venture. It should outline your specific goals, both short-term and long-term, assess your current financial situation comprehensively, and thoroughly research the market. This includes analyzing competition and understanding the demand and pricing for crawfish in your chosen location. Secure Funding Capital is crucial for starting any business, and crawfish farming is no exception. The costs can mount up quickly, from pond construction to stocking your pond with juvenile crawfish. Evaluate your funding options thoroughly. This could include bank loans, grants from agricultural bodies, or even crowdfunding platforms. Choose a Suitable Site Selecting the perfect location for your crawfish farm is crucial to the operation’s success. You must consider factors like the type of soil—clay is often recommended—and the quality of water, which should be free from harmful chemicals. Proximity to markets is equally important, as it impacts transportation costs and freshness of the product. Obtain the Necessary Permits Before plunging into crawfish farming, make sure to do your legal homework. It’s imperative to secure all required permits and licenses from the local, state, and federal authorities. These permits ensure you comply with environmental regulations and zoning laws, which can vary greatly depending on your jurisdiction. Stock Your Pond Securing juvenile crawfish is your next important step. Be sure to purchase from a reputable supplier to ensure that you’re getting healthy, disease-free crawfish. Timing is key when stocking your pond; consult local agricultural guides or experts to identify the best time of year to introduce the crawfish to your pond. Market Your Products Creating a well-thought-out marketing plan is crucial for the success of your crawfish business. It should outline how you plan to promote your products and to whom—be it local restaurants, wholesalers, or farmers markets. Social media can also be a powerful tool for generating interest and sales. What is a crawfish farm? Crawfish culture involves the breeding, rearing, and harvesting of crawfish in a controlled environment. A crawfish farm is a type of aquaculture where crawfish are raised for commercial or personal use. Similar to other forms of farming, crawfish farmers provide an environment in which the crawfish can grow and reproduce while also monitoring and controlling various aspects of the pond ecosystem. Crawfish farming can be a profitable business venture, particularly in areas with high demand for crawfish. The Crawfish Production Industry Today According to market research, the crawfish production industry in the United States is anticipated to experience significant growth in the near future. The industry’s value was approximately $285 million recently and is projected to grow at a CAGR of almost 31.5% over the following years. The market is predicted to reach over $1.55 billion, indicating ample opportunities for entrepreneurs and investors in the crawfish farm sector. Why You Should Consider Becoming a Crawfish Farmer Crawfish farming is an exciting and profitable business venture that offers a range of benefits to entrepreneurs. Not only can you produce a high-quality product, but there are also many things to sell at farmers markets. If you’re considering starting a crawfish farm, here are five reasons to help you make your decision: Strong demand: The demand for crawfish continues to grow, particularly in the southern United States, where it’s a beloved food item. High profitability: Crawfish farming can be a lucrative business venture with the potential for significant profits. Sustainable farming: Crawfish farming is a sustainable form of aquaculture that requires minimal resources and has a low impact on the environment. Diverse product offerings: Crawfish can be sold live, boiled, or processed into value-added products such as soups, dips, and sauces. It’s also possible to combine this operation with other types of fish. For example, if you already know how to start catfish farming, you may also add crawfish to the mix. Entrepreneurial opportunities: Crawfish farming offers a range of opportunities for entrepreneurs, from direct-to-consumer sales at farmers’ markets to supply agreements with restaurants and seafood distributors. The Crawfish Farming Process Crawfish farming is more than just about breeding and harvesting these crustaceans; it involves a comprehensive process that ensures the health, growth, and sustainability of the crawfish population. Pond Preparation Before introducing crawfish into a pond, it’s essential to prepare the environment to suit their needs. This includes testing and adjusting water quality, ensuring proper aeration, and creating suitable habitat structures like burrows and shelters. A well-prepared pond supports optimal growth and minimizes the risks of disease outbreaks among the crawfish. Feeding and Nutrition Crawfish need a balanced diet to thrive. Although they are natural scavengers, providing supplementary feeding with formulated feeds can improve their growth rates and overall health. It is essential to plan the feeding regimen carefully to ensure it meets the nutritional needs of the crawfish at various stages of their lifecycle. Health Management Monitoring the health of your crawfish population is critical. Regular health checks, water quality tests, and proactive management of potential disease outbreaks are vital components of successful crawfish farming. Utilizing environmentally safe methods to control predators and parasites is also crucial to maintaining a healthy crawfish population. Constructing a Crawfish Pond Constructing a crawfish pond is essential in starting a successful crawfish farming operation. Several factors to consider when building a crawfish pond include location, design, and construction. In this section, we’ll cover each of these elements in detail to help you create a pond that’s well-suited for raising crawfish. Location Choosing the right location is a slightly more complex task than it initially appears. The land should not only have clay soil and good water retention but should also be situated where there’s a consistent and clean water supply for the pond. Besides, consider road accessibility for your crew and customers and the property’s proximity to local or regional markets where you’ll sell your crawfish. A poorly chosen location could increase operational costs, affecting the overall profitability of your venture. Design Designing your crawfish pond requires a careful balance between several variables for the best yield. The ideal pond should have a deep center for water quality management and shallow edges for easy harvesting. Additionally, you’ll need to build an efficient drainage system that can handle both routine water level management and emergency situations like heavy rainfall. The pond floor should consist of rocks, sand, and clay in specific proportions to establish an ideal habitat for crawfish to burrow, promoting better growth and facilitating easier harvesting. Construction Proper construction ensures that your investment pays off in the long run. Here, land excavation needs to be precise, and drainage systems must be robust and reliable. Creating a dependable water source can sometimes involve a secondary, smaller pond or a well. It’s crucial to collaborate with a pond builder or contractor who specializes in aquaculture constructions. Their experience ensures that the pond will meet industry standards, withstand environmental pressures, and support the weight of the crawfish and farming equipment. Finding Crawfish Suppliers Finding a reliable crawfish supplier is essential for crawfish farmers who need to source stock for their ponds or sell live or processed crawfish. Suppliers can be found through online directories, industry associations, and social media platforms. It’s important to vet suppliers carefully, check their reputation, and ensure they can provide the quantity and quality of crawfish you need. Caring for Crawfish Proper care is important for the health and growth of crawfish in a farming operation. This includes monitoring water quality, providing adequate nutrition, and maintaining the right temperature and oxygen levels. Crawfish should also be protected from predators and disease, and regular harvesting should be conducted to prevent overcrowding and ensure optimal growth. Harvesting Crawfish Harvesting crawfish using crawfish traps is a crucial part of crawfish farming. The timing of harvesting depends on factors such as the size of the crawfish, the market demand, and the condition of the pond. Crawfish can be harvested using traps, nets, or drain methods. Proper handling and storage are also essential to ensure the quality of the product. Crawfish Farming Tips Successful crawfish farming requires careful planning and execution. In addition to the steps outlined above, here are several tips and best practices to keep in mind when starting a crawfish farming operation: Regular Maintenance: Proper pond maintenance is essential to keep your crawfish healthy and ensure optimal growth. This includes regular water quality testing, removing debris and dead crawfish, and repairing any damage to the pond. Market Research: Before starting a crawfish farming operation, it’s important to conduct market research to identify potential buyers and assess the demand for crawfish in your area. This will help you determine the right production level and pricing strategy for your business. Record-Keeping: Keeping accurate records of your crawfish farming operation can help you track your expenses, monitor growth rates, and identify potential issues early on. This can help you make informed decisions and optimize your production processes. Continuing Education: Staying up-to-date with the latest trends and best practices in crawfish farming can help you improve your farming techniques and stay competitive in the market. This can include attending industry conferences, participating in online forums, and networking with other farmers. Diversification: Expanding your crawfish farm through diversification can increase your revenue sources and reduce risks. This may involve selling live or processed crawfish, providing tours of your farm, or cultivating additional aquaculture products along with crawfish. Navigating Regulatory Compliance Crawfish farming is subject to various regulations that aim to protect the environment, consumer health, and the crawfish themselves. Understanding and complying with these regulations is essential for operating a legal and ethical crawfish farming business. Environmental Regulations Crawfish farms must adhere to environmental regulations that govern water use, discharge, and habitat protection. It’s crucial to understand the local and state regulations regarding aquaculture and implement practices that minimize the environmental impact of your farming activities. Food Safety Standards If you plan to sell crawfish for human consumption, compliance with food safety standards is non-negotiable. This includes ensuring hygienic handling, processing, and storage of crawfish. Familiarize yourself with the FDA and USDA guidelines to ensure your products meet the required safety standards. Wildlife Conservation In certain areas, specific crawfish species may be safeguarded by wildlife conservation laws. It is essential to investigate and adhere to any regulations concerning the protection of native crawfish species, particularly if your crawfish farm is situated near natural water bodies. Exploring Market Opportunities Successfully marketing your crawfish is key to the profitability of your farm. Understanding the different market segments and identifying the best channels to reach potential customers is critical. Direct-to-Consumer Sales Selling directly to consumers can be a lucrative opportunity. This could include setting up a stall at local farmers’ markets, providing live crawfish sales, or even creating a direct online sales platform. Direct sales not only enhance profits but also contribute to the development of a loyal customer base. Wholesale Distribution Partnering with wholesalers can provide access to broader markets. Establishing relationships with seafood distributors, restaurants, and grocery stores can ensure a steady demand for your crawfish. However, it’s important to negotiate fair terms and ensure consistent quality to maintain these partnerships. Value-Added Products Diversifying into value-added crawfish products, including pre-cooked meals, frozen crawfish, or crawfish-based delicacies, can create new revenue streams. This strategy not only minimizes waste but also appeals to a broader customer base that may not be interested in live crawfish. Starting a Crawfish Farm: A Rewarding Venture Starting a crawfish farm can be a rewarding venture both financially and environmentally. With the right preparation, knowledge of regulatory requirements, and a clear understanding of market dynamics, you can build a successful and sustainable crawfish farming business. Remember, like any agricultural venture, patience, dedication, and continuous learning are key to long-term success. Where are most commercial crawfish ponds? Commercial crawfish farming is prevalent in the southern United States, particularly in Louisiana, which accounts for the majority of the nation’s commercial crawfish production. Other states with significant crawfish farming operations include Texas, Mississippi, and Arkansas. How much does it cost to start a crawfish farm business? Starting a crawfish farm business can require a significant investment. Initial costs can include expenses for constructing ponds and purchasing crawfish stock, equipment, and supplies. The total cost can vary depending on the size of the operation, location, and management practices. It’s possible to explore options for financing or starting small to minimize initial expenses, but trying to figure out how to start farming with no money may not be feasible without some financial resources or assistance. How many crawfish can you raise per acre? The number of crawfish that can be raised per acre varies depending on a variety of factors, such as pond design, water quality, and stocking density. A well-maintained crawfish pond can produce anywhere from 1,500 to 4,500 pounds of crawfish per acre per year, with stocking densities ranging from 5,000 to 15,000 crawfish per acre. How long do crawfish take to grow? Crawfish typically take between 120 and 150 days to reach market size, which can vary depending on factors such as water temperature, stocking density, and diet. In colder months, growth rates may slow down, and it may take longer for crawfish to reach maturity. Generally, crawfish are harvested when they reach 3 to 4 inches in length. How much money do crawfish farmers make? The income of a crawfish farmer can vary depending on factors such as the size of their operation, market demand, and production costs. On average, a U.S. crawfish farmer earns about $46,800 per year. Incorporating rice production into your farming operations can raise your earnings by an additional $405 annually for every acre you cultivate. Here’s an example of a crawfish farm in Louisiana, which is said to be America’s biggest! How profitable are crawfish farms? Crawfish farming can be a profitable business, with potential revenue streams from selling live or processed crawfish and using the byproducts such as shells and heads. However, profitability depends on factors such as if it’s a big or small crawfish farm, market demand, production costs, and effective management practices. Profitability: Crawfish Farming vs. Other Aquaculture Ventures Before you finalize your decision on starting a crawfish farm, it may be helpful to compare this venture with other forms of aquaculture businesses. The table below presents a side-by-side comparison that highlights essential factors such as start-up costs, potential profitability, and market demand. This information could give you a broader perspective, aiding you in making a well-informed choice. ariablesCrawfish FarmingFish FarmingShrimp Farming Startup CostsModerate ($10,000 - $50,000)High ($50,000 - $100,000)Very High ($100,000+) Potential ProfitsModerateHighHigh Required ExpertiseModerateHighHigh Time to Profitability6-12 months12-24 months12-24 months SustainabilityMore SustainableModerateLess Sustainable Image: Envato Elements This article, "How to Start a Crawfish Farm" was first published on Small Business Trends View the full article

There's no shortage of ways to jot down ideas these days. Your phone comes with a notes app out of the box, and its app store is full of alternatives if you're looking for any number of features or advantages. But, often, the best way to keep track of thoughts, photos, or anything else, is by texting yourself. If you don't normally text yourself, this might sound a bit odd. Why would you text yourself? I'll get into that soon. But first, let's discuss the latest app to do self-messaging right: Google Messages. Text yourself with RCS using Google MessagesAs reported by Android Authority, Google Messages' latest beta now offers users the option to text themselves via RCS. According to Redditor seeareeff, the feature is also running in the stable version of the app. Google Messages already lets you text yourself, but only through SMS. That might not sound like a big change, but it is. SMS is inferior to RCS in almost every way—which you might expect from a messaging protocol invented in 1992. By opening this feature up to RCS, Google Messages now lets you send yourself longer messages, as well as high-quality photos and videos. SMS made it impossible to quickly preserve media with Google Messages, since it would compress images and videos (especially videos). Lifting those limitations means Google Messages users can enjoy a perk that other users have been enjoying on other platforms for years. The biggest downside, however, is that RCS messages to yourself still aren't encrypted—at least, according to Android Authority. That's usually a big perk of RCS over SMS, and why security experts recommend messaging using the former rather than the latter. That lack of encryption isn't a huge deal, especially if you're using the service to reference innocuous thoughts and media, but it's good to keep in mind. You probably shouldn't text yourself anything particularly private or sensitive over Google Messages. How to text yourself with RCS in Google MessagesIf the feature is already live on your end, you won't have to do anything differently. Just text yourself! You should see the message come through as RCS, rather than SMS. If not, however, you may need to sign up for the Google Messages beta to try this out early. You can go to the Google Messages Play Store page, tap Become a tester, then follow the on-screen instructions to enroll in the beta. Why text yourself?Google Messages joins a collection of apps that makes it easy to message yourself with good results. That includes iMessage, WhatsApp, Telegram, Signal, Facebook Messenger—really, any messaging platform that allows for unlimited messages with high quality media. For many, the best part about texting yourself is simply the convenience. You probably spend a significant portion of the time on your phone within one of these messaging apps, which means it's easy to switch from one conversation to your own private chat with yourself. If someone brings something up in one of your conversations you want to save for later, you can quickly text it to yourself. It's also a great way to sync messages and media across devices. If you have access to the messaging app on your phone, tablet, or even computer, you can access these thoughts and items from any of your devices. All of those individual messages are timestamped too, so you know exactly when each was sent. That's something I wish Apple's Notes app would do: While you can see when a note was both created and last edited, you can't see a history of what was added when. If you text yourself, you can see exactly when each and every message was generated. The lack of end-to-end encryption really is a bummer, though. If you like the idea of texting yourself, but want to make sure your notes and media are protected, you might want to think about using an encrypted platform, like Signal, for the task. Using such a platform, you could send a picture of your social security card to yourself—as long as no one has physical access to your device, you'll be safe. View the full article

I recently helped my mom sort through boxes she inherited when my grandparents passed away. One box was labeled – either ironically or genuinely – “toothpick holders and other treasures.” Inside were many keepsakes from moments now lost to history – although we found no toothpick holders. My favorite of the items we sorted through was a solitary puzzle piece, an artifact reflecting my late grandmother’s penchant for hiding the final piece to a jigsaw puzzle just to swoop in at the last moment and finish it. After several hours of reminiscing, my mom and I threw away 90% of what we had sorted. “Why did I keep this?” is a question I hear frequently, both from my family and friends and from patients. I am a licensed clinical psychologist whose research focuses on the characterization, assessment and treatment of hoarding disorder, particularly for adults 60 years of age or older. As such, I spend a great deal of my time thinking about this question. What drives the need to keep stuff? Hoarding disorder is a psychiatric condition defined by urges to save items and difficulty discarding current possessions. For adults with “clinically severe” hoarding disorder, this leads to a level of household clutter that impairs daily functioning and can even create a fire hazard. In my professional experience, however, many adults struggle with clutter even if they do not meet the clinical criteria for hoarding disorder. Holding on to things that have sentimental value or could be useful in the future is a natural part of growing older. For some people, though, this tendency to hold on to objects grows over time, to the point that they eventually do meet criteria for hoarding disorder. Age-related changes in executive function may help explain the increase in prevalence of hoarding disorder as we get older; increasing difficulty with decision-making in general also affects decisions around household clutter. The traditional model behind hoarding disorder suggests that difficulty with discarding comes from distress during decision-making. However, my research shows that this may be less true of older adults. When I was a graduate student, I conducted a study in which we asked adults with hoarding disorder to spend 15 minutes making decisions about whether to keep or discard various items brought from their home. Participants could sort whatever items they wanted. Most chose to sort paper items such as old mail, cards or notes. We found that age was associated with lower levels of distress during the task, such that participants who were older tended to feel less stressed when making the decision about what to keep and what to discard. We also found that many participants, particularly those who were older, actually reported positive emotions while sorting their items. In new research publishing soon, my current team replicated this finding using a home-based version of the task. This suggests that fear of making the wrong decision isn’t a universal driver of our urge to save items. In fact, a study my team published in August 2024 with adults over 50 with hoarding disorder suggests that altruism, a personality trait of wanting to help others, may explain why some people keep items that others might discard. My colleagues and I compared our participants’ personality profiles with that of adults in the general population of the same gender and age group. Compared with the general population, participants with hoarding disorder scored almost universally high on altruism. Altruism also comes up frequently in my clinical work with older adults who struggle with clutter. People in our studies often tell me that they have held onto something out of a sense of responsibility, either for the item itself or to the environment. “I need it to go to a good home” and “my grandmother gave this to me” are sentiments we commonly hear. Thus, people may keep things not out of fear of losing them but because saving them is consistent with their values. Leaning into values In a 2024 study, my team demonstrated that taking a values-based approach to decluttering helps older adults to decrease household clutter and increases their positive affect, a state of mind characterized by feelings such as joy and contentment. Clinicians visited the homes of older adults with hoarding disorder for one hour per week for six weeks. At each visit, the clinicians used a technique called motivational interviewing to help participants talk through their decisions while they sorted household clutter. We found that having participants start with identifying their values allowed them to maintain focus on their long-term goals. Too often, people focus on the immediate ability of an object to “spark joy” and forget to consider whether an object has greater meaning and purpose. Values are the abstract beliefs that we humans use to create our goals. Values are whatever drives us and can include family, faith or frivolity. Because values are subjective, what people identify as important to keep is also subjective. For example, the dress I wore to my sister’s wedding reminded me of a wonderful day. However, when it no longer fit I gave it away because doing so was more consistent with my values of utility and helpfulness: I wanted the dress to go to someone who needed it and would use it. Someone who more strongly valued family and beauty might have prioritized keeping the dress because of the aesthetics and its link to a family event. Additionally, we found that instead of challenging the reasons a person might have for keeping an item, it is helpful to instead focus on eliciting their reasons for discarding it and the goals they have for their home and their life. Tips for sweeping away the old My research on using motivational interviewing for decluttering and my observations from a current clinical trial on the approach point to some practical steps people can take to declutter their home. Although my work has been primarily with older adults, these tips should be helpful for people of all ages. Start with writing out your values. Every object in your home should feel value-consistent for you. For example, if tradition and faith are important values for you, you might be more inclined to hold onto a cookbook that was made by the elders at your church and more able to let go of a cookbook you picked up on a whim at a bookstore. If, instead, health and creativity are your core values, it might be more important to hold onto a cookbook of novel ways to sneak more vegetables into your diet. Defining value-consistent goals for using your space can help to maintain motivation as you declutter. Are you clearing off your desk so you can work more efficiently? Making space on kitchen counters to bake cookies with your grandchildren? Remember that sometimes your values will conflict. At those moments, it may help to reflect on whether keeping or discarding an object will bring you closer to your goals for the space. Similarly, remember that values are subjective. If you are helping a loved one declutter, maintain a curious, nonjudgmental attitude. Where you might see a box filled with junk, your grandmother might see something filled with “toothpick holders and other treasures.” For additional resources and information on hoarding disorder, visit the International OCD Foundation website. Mary E. Dozier is an assistant professor of psychology at Mississippi State University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

Do artists and scientists see the same thing in the shape of trees? As a scientist who studies branching patterns in living things, I’m starting to think so. Piet Mondrian was an early 20th-century abstract artist and art theorist obsessed with simplicity and essence of form. Even people who have never heard of Mondrian will likely recognize his iconic irregular grids of rectangles. Tableau I by Piet Mondrian, 1921. [Image: Kunstmuseum Den Haag] When I saw Mondrian’s 1911 “Gray Tree,” I immediately recognized something about trees that I had struggled to describe. By removing all but the most essential elements in an abstract painting, Mondrian demonstrated something I was attempting to explain using physics and fractal geometry. My field of research is mathematical biology. My colleagues and I try to explain how treelike structures such as veins and arteries, lungs and leaves fine-tune their physical form to efficiently deliver blood, air, water and nutrients. Grey Tree by Piet Mondrian, 1911. [Image: Kunstmuseum Den Haag] Fundamental research in the biology of branching helps cure cardiovascular diseases and cancer, design materials that can heal themselves and predict how trees will respond to a changing climate. Branching also shows up in ant foraging patterns, slime molds and cities. The treeless tree From 1890 to 1912, Mondrian painted dozens of trees. He started with full-color, realistic trees in context: trees in a farmyard or a dappled lane. Gradually he removed leaves, depth, color and eventually even branching from his tree paintings. “Gray Tree” uses only curved lines of various thickness superimposed on top of one another at seemingly random angles. Yet the image is unmistakably a tree. Polder Landscape with Silhouetted Young Tree by Piet Mondrian, 1900-1901. [Image: Wikimedia Commons] How did Mondrian convey the sense of a tree with so little? The science of trees may offer some clues. The science of branching One goal of mathematical biology is to synthesize what scientists know about the vast diversity of living systems – where there seems to be an exception to every rule – into clear, general principles, ideally with few exceptions. One such general principle is that evolution fine-tunes treelike structures in living things to make metabolism and respiration as efficient as possible. The body carefully controls the thickness of vessels as they branch, because deviation from the most efficient diameter wastes energy and causes disease, such as atherosclerosis. In many cases, such as human blood vessels, the body exerts much tighter control over diameter than length. So while veins and arteries might take circuitous routes to accommodate the vagaries of organs and anatomy, their diameter usually stays within 10% of the optimum. The same principle appears in tree branches as well. The precise calibration of branch diameter leads to a hallmark of fractal shapes called scale invariance. A scale invariance is a property that holds true regardless of the size of an object or part of an object you’re looking at. Scale invariance occurs in trees because trunks, limbs and twigs all branch in similar ways and for similar reasons. Trees with different values of the scaling parameter α. [Image: Gao and Newberry/PNAS Nexus] The scale invariance in branch diameter dictates how much smaller a limb should be as it branches and how much investment a tree makes in a few thick branches versus many thin ones. Trees have evolved scale invariance to transport water, reach light and resist gravity and wind load as efficiently as possible given physical limits. This science of trees inspired my colleague and me to measure the scaling of tree branch diameter in art. The art of trees Among my favorite images is a carving of a tree from a late-medieval mosque in India. Its exaltation of trees reminds me of Tolkien’s Tree of Gondor and the human capacity to appreciate the simple beauty of living things. Siddi Saiyyed Mosque in Ahmedabad, Gujarat, India, carved ca. 1572. [Photo: Snehrashmi/Wiki Commons] But I also find mathematical inspiration in the Islamic Golden Age, a time when art, architecture, math and physics thrived. Medieval Islamic architects even decorated buildings with infinitely nonrepeating tiling patterns that were not understood by Western mathematics until the 20th century. The stylized tree carvings of the Sidi Saiyyed mosque also follow the precise system of proportions dictated by the scale invariance of real trees. This level of precision of branch diameter takes an attentive eye and a careful plan – much better than I could freehand. Cherry Blossoms by Matsumura Goshun (1752–1811). [Image: Metropolitan Museum of Art] Indeed, wherever our team looked at trees in great artwork, such as Klimt’s “Tree of Life” or Matsumura Goshun’s “Cherry Blossoms,” we also found precise scale invariance in the diameter of branches. “Grey Tree” also realistically captures the natural variation in branch diameters, even when the painting gives the viewer little else to go on. Without realistic scaling, would this painting even be a tree? As if to prove the point, Mondrian made a subsequent painting the following year, also with a gray background, curved lines and the same overall composition and dimensions. Even the position of some of the lines are the same. But, in “Blooming Apple Tree” (1912), all the lines are the same thickness. The scaling is gone, and with it, the tree. Before reading the title, most viewers would not guess that this is a painting of a tree. Yet Mondrian’s sketches reveal that “Blooming Apple Tree” and “Gray Tree” are the very same tree. Blooming Apple Tree by Piet Mondrian, 1912. [Image: Kunstmuseum Den Haag] The two paintings contain few elements that might signal a tree – a concentration of lines near the center, lines that could be branches or a central trunk and lines that could indicate the ground or a horizon. Yet only “Gray Tree” has scale-invariant branch diameters. When Mondrian removes the scale invariance in “Blooming Apple Tree,” viewers just as easily see fish, scales, dancers, water or simply nonrepresentational shapes, whereas the tree in “Gray Tree” is unmistakable. Photo synthesis Mondrian’s tree paintings and scientific theory highlight the importance of the thickness of tree branches. Consilience is when different lines of evidence and reasoning reach the same conclusions. Art and math both explore abstract descriptions of the world, and so seeing great art and science pick out the same essential features of trees is satisfying beyond what art or science could accomplish alone. Just as great literature such as “The Overstory” and “The Botany of Desire” show us how trees influence our lives in ways we often don’t notice, the art and science of trees show how humans are finely attuned to what’s important to trees. I think this resonance is one reason people find fractals and natural landscapes so pleasing and reassuring. All these lines of thinking give us new ways to appreciate trees. Mitchell Newberry is a research assistant professor of biology at the University of New Mexico. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

The German antitrust authority has charged Apple with abusing its market power through its app tracking tool and giving itself preferential treatment in a move that could result in daily fines for the iPhone maker if it fails to change its business practices. The move follows a three-year investigation by the Federal Cartel Office into Apple’s App Tracking Transparency feature, which allows users to block advertisers from tracking them across different applications. The U.S. tech giant has said the feature allows users to control their privacy but has drawn criticism from Meta Platforms, app developers and startups whose business models rely on advertising tracking. “The ATTF (app tracking tool) makes it far more difficult for competing app publishers to access the user data relevant for advertising,” Andreas Mundt, cartel office president, said in a statement. Apple defended the feature in an emailed statement to Reuters, adding that it “holds itself to a higher standard than it requires of any third-party developer.” “We … will continue to constructively engage with the Federal Cartel Office to ensure users continue to have transparency and control over their data,” it added. Apple will be required to address the concerns set out in the German charge sheet or risk further proceedings and daily fines if it fails to do so by the time of a final ruling which could come this year but is more likely to land next year. The case was triggered by complaints from associations representing publishers, broadcasters, advertisers, their agencies and ad tech firms. “Today’s charges are groundbreaking. Apple’s measures had created an artificial opacity in its ecosystem that led to less choice, higher costs for apps, and less protection against ad fraud, all while boosting Apple’s revenues from services,” said Thomas Höppner, partner at law firm Hausfeld, which represents the complainants. “For the first time it has been clarified that Apple may not rely on pretextual privacy arguments to massively restrict competition in its favor,” he said. Companies found guilty of breaching Germany’s antitrust rules risk fines as much as 10% of their annual turnover. —Rachel More and Foo Yun Chee, Reuters View the full article

Like many people, I had a retail job in college. What it failed to deliver in financial rewards, it made up for by teaching me life skills. I learned how to stay calm when someone was being loud and wrong, how to negotiate, and how to manage my time. Other learned skills weren't as obvious. For instance, I didn't realize, whenever I worked a closing shift, that I was learning to manage my own home. At least, that's what CleanTok influencers would have me believe with this latest cleaning trend. It's called "closing shift cleaning" and you may have seen it on TikTok or Reels. What is "closing shift cleaning"? Closing shift cleaning is what it sounds like, as long as you know what a closing shift is all about: You tidy up at night and get everything ready for the openers. In this case, you're not only the closer, but the opener. If you ever had to work a "clopen" shift, you might recall that you put more effort into closing to make opening up easier for yourself in the morning. This is like that, but for your home. If you've ever closed up a cafe, you know you need to make sure the food is prepped for the next morning. If you've ever closed up a mall store, you know you need to make sure the displays are in order. You need to count the cash in the till, throw out the trash, and turn off all the machines. The idea is to get all that done so the opener can focus on the actual opening tasks, like getting the muffins in the oven or coordinating a drop-off with the restock agent. When you do a "closing shift" at home, you're thinking about what you'll need the next morning and getting it ready. If you know you'll need coffee, make sure the machine is clean and you have a fresh mug available. If you have to go to the office, make sure your clothes are steamed and laid out. Take out the trash, put away any clutter that accumulated during the day, and generally get your home ready to "open" in the morning. Why does closing shift cleaning work?Thinking of your home as a business isn't a new concept in the decluttering space. In the past, I've recommended a technique that involves storing extra products in a "backstock" area, like you would in a store. Treating your home as a business allows you to be more methodical and objective, and removes a much of the hesitation or decision paralysis. As is true in any business, you want to start your day off with no bumps or missteps; you want everything to go according to plan. Preparing the night before by tidying up your kitchen, assembling everything you'll need in the morning, and "closing down" the house gives you a head start on the day. Not only does it make the next day better before it even begins, but it gives you a sense of accomplishment as you head to bed. To make this work, spend a few days taking note of what holds you up in the morning, whether it's digging your rain boots out from the back of the hall closet or tripping over the folded clothes you haven't yet put away. What, if eliminated or dealt with, would make your morning better? Take note, too, of what weighs on you when you go to sleep, like dishes left in the sink or trash you didn't take out. Then, commit to addressing these concerns at night, building a personal checklist of "closing" responsibilities. View the full article

Small businesses need to look at Facebook WiFi. You’ll get more activity on your Facebook business page. It’s good for social engagement and digital marketing. All you need to get started is a router and your smartphone. What is Facebook WiFi? It transforms your business into a WiFi hotspot when you are offering free WiFi to customers. Potential customers can check-in, and businesses can share announcements and promotions. Small businesses also receive analytics regarding gender and age demographics. Additionally, it’s software that provides people with free internet access. How to Setup Facebook WiFi Setting up Facebook WiFi is easy. Following are the steps to set up this kind of guest portal. What you’ll need. A Facebook account and a page. You’ll need to be the admin. Check the settings under Page Info. You need to have an address or location. You’ll need a router for Facebook WiFi supporting both Instagram and Facebook. Scroll down to check access. Here’s how to connect access points. Set up your routers. Video guides are available by following this link. Next, go to Page Settings to connect your WiFi and business page. Adjust your user settings. You can click on the skip check-in link, which prevents users from checking into your business before they gain access to WiFi. Alternatively, you can use a different authentication method by entering the WiFi code to obtain access. Try testing your Facebook WiFi out. A login screen should pop up when you connect your device. About Cookies Facebook tracks users, and you can remove cookies from your Facebook page. Go here to review your cookie controls. These are used to verify your account, and cookies also personalize content. Look for the browser we use for the cookies alert. They provide an experience you can review. They also provide relevant ads and provide marketing to people who have visited your website. Facebook uses cookies to help personalize and improve content. Reasons Why You Should Use Facebook WiFi for Your Business Facebook Page There are many benefits of offering WiFi and big advantages to providing Facebook WiFi. It connects with your guest network. Here are other reasons this WiFi makes a difference. Provide Free WiFi and Internet Access for Your Customers Facebook WiFi provides a free opportunity to showcase your brand to customers. It offers convenience to users and helps boost foot traffic to your business. Get More Engagement and Check-Ins on Your Facebook Business Page Customers check in when they tag your business. You get access to more followers through their network and friends. These check-ins get your goods in front of potential customers. Check-ins are also shown on customers’ news feeds. They can be seen on your Facebook Page and by the customer’s friends, providing an amplified form of free marketing. Get Discovered by More Customers Using the Find WiFi Feature Find WiFi is available for Android and iOS. Look for the option under the More tab or the hamburger icon. Small businesses get exposure for their ads and products. Find WiFi shows nearby free WiFi hotspots with addresses. This is an excellent method for a company to attract visitors to their Facebook page or to their physical location. Descriptions of your services can generate relevant ads, while the content and services contribute to increased sales. It’s Safer and More Convenient. There’s No Need To Share Passwords. Businesses want a safer experience with the connection and ISP they use. This tool adds security. Visitors don’t need to ask for a WiFi password. They only need to log in to Facebook where they can then check in with your business. Here’s another helpful tip. To connect to the WiFi, you’ll need to accept cookies. You may see a notification stating, “Accept cookies from Facebook on this browser.” Cookies are used to store data securely. Get More Instagram Engagement Get more business traffic by connecting your business Instagram profile. This allows access to your Facebook WiFi. Visitors can opt in, follow your business, and get updates. This can help personalize and improve the way clients can connect. Boost Local Visibility Facebook WiFi can increase your business’s visibility in local searches and on local Facebook pages. When customers check in to use the WiFi, their network sees their location, potentially attracting more local visitors. Enhanced Customer Retention Offering free WiFi through Facebook WiFi can increase customer dwell time in your business, leading to higher retention rates. Longer visits often translate to increased sales and repeat business. Competitive Advantage Providing Facebook WiFi can give your business a competitive edge over others that do not offer free WiFi. It’s a value-added service that can differentiate your business in a crowded market. Improved Social Media Presence Using Facebook WiFi can enhance your business’s social media presence. As more customers check in and engage with your Facebook page, your online visibility and brand recognition improve. Easy-to-Manage Network Facebook WiFi simplifies network management. It allows you to control access and monitor usage without needing complex IT infrastructure, making it ideal for small businesses with limited resources. Simplified Marketing Efforts Facebook WiFi can streamline your marketing efforts. By integrating with Facebook’s platform, you can easily promote events, special offers, and announcements directly to customers who check in at your location. Data-Driven Marketing Decisions The analytics provided by Facebook WiFi can inform your marketing strategies. By understanding customer demographics and behaviors, you can tailor your marketing efforts to target the right audience effectively. Increased Social Proof Customer check-ins on Facebook act as social proof, endorsing your business to their friends and network. This word-of-mouth marketing can be more effective and credible than traditional advertising methods. Strengthened Customer Relationships Facebook WiFi allows you to engage with customers on a personal level. By offering a valued service like free WiFi, you can build stronger relationships and foster a sense of community around your brand. Greater Control Over Internet Usage With Facebook WiFi, you have more control over how customers use your network. You can set time limits or restrict access to certain sites, ensuring that your WiFi is used appropriately and efficiently Benefits of Using Facebook WiFi Analytics for Small Businesses Small businesses can significantly enhance their customer engagement and digital marketing strategies by leveraging Facebook WiFi. By transforming their locations into WiFi hotspots and harnessing the power of social media, these businesses can boost social interaction and expand brand visibility. Here are several reasons why small businesses should think about utilizing Facebook WiFi analytics: Gain Valuable Insights with Analytics: Facebook WiFi provides businesses with detailed analytics, including information about the gender and age of the people who check in to use the WiFi. This data can be incredibly useful for understanding your customer demographics and tailoring your marketing strategies accordingly. Enhance Personalized Marketing: With the data obtained from Facebook WiFi check-ins, small businesses can create more personalized marketing campaigns. By understanding the preferences and demographics of their customers, businesses can deliver targeted advertisements and offers that are more likely to resonate with their audience. Measure Foot Traffic and Customer Behavior: Facebook WiFi allows businesses to track foot traffic and customer behavior patterns. By analyzing when and how often customers visit, how long they stay, and what they engage with during their visit, businesses can make informed decisions to optimize their operations and marketing strategies. Refine Business Strategies: The analytics from Facebook WiFi offer valuable insights that allow small businesses to enhance their strategies. For example, if they observe that specific age groups visit more often, they can adjust their offerings to meet the needs of that particular demographic. This approach, grounded in data, can result in improved customer satisfaction and loyalty. Improve Customer Experience: By offering free WiFi through Facebook WiFi, small businesses enhance the overall customer experience. Customers are more likely to spend time in your establishment when they can access the internet, leading to increased sales and potentially repeat visits. BenefitDescription Valuable Insights with AnalyticsFacebook WiFi provides detailed analytics, including gender and age data of WiFi users. Helps understand customer demographics for tailored marketing strategies. Enhance Personalized MarketingUtilize data from check-ins to create targeted ads and offers, resonating with customer preferences. Measure Foot Traffic and Customer BehaviorTrack visit frequency, duration, and engagement patterns to optimize operations and marketing tactics. Refine Business StrategiesAnalyze data to adjust strategies based on customer trends. Tailor offerings to specific demographics for increased satisfaction and loyalty. Improve Customer ExperienceOffering free WiFi enhances customer experience, leading to increased time spent in the establishment, potentially boosting sales and return visits. Incorporating Facebook WiFi analytics into your small business strategy can open up new avenues for growth, engagement, and customer satisfaction. By leveraging the power of data, businesses can make smarter decisions and build stronger relationships with their customers. Which devices support Facebook WiFi? A user needs to choose compatible routers. Here’s a list users can refer to. And you’ll need a mobile phone. Is Express WiFi by Facebook free? No. This isn’t free. But it allows users to connect in different WiFi zones. It is designed to help Internet service providers and mobile network operators grow their WiFi businesses. You can get the app on Google Play. Sign up through a hot spot where you live. You can buy daily, weekly, or monthly data packs. Get more information here. You’ll need to agree to the cookie policy. Facebook uses cookies to help personalize the advertisements you see. They use these to personalize and improve content as well. It’s important to remember that while cookies improve content and services, they can also track individual browsing histories. Always consider cookie uses and control options. Is Express WiFi by Facebook safe? Express WiFi, a Facebook-provided connectivity solution, focuses on ensuring user data safety and privacy. By utilizing cookies, the platform enhances personalization and security, tailoring services to individual preferences and detecting potential security threats. It also monitors and analyzes users’ online interactions in real-time to detect malware and phishing attempts. Express WiFi acknowledges privacy concerns and uses anonymized data for security analysis. Users can manage their cookie settings, fostering trust and collaboration. Which countries have Facebook WiFi available? Facebook WiFi has made a significant impact in North America. Cities throughout the United States and Canada have embraced this technology as an avenue to enhance customer engagement and connectivity. From bustling metropolitan areas to suburban communities, businesses across the continent have recognized the value of offering free WiFi to their customers. Conclusion In today’s digital age, small businesses need to explore innovative ways to engage customers and enhance their digital marketing strategies. Facebook WiFi offers an excellent solution that not only provides free WiFi access to customers but also opens up a realm of benefits for businesses seeking to boost their online presence. By leveraging the power of social media, businesses can achieve higher engagement levels and increased brand exposure. The integration of Facebook WiFi analytics further amplifies these advantages, allowing businesses to gain valuable insights into their customer demographics, behavior, and preferences. Through Facebook WiFi, small businesses can offer a seamless and convenient customer experience, leading to longer stays, increased sales, and potential repeat visits. The platform’s features, including check-ins, free internet access, and customized marketing opportunities, establish a strong ecosystem that enables businesses to engage with their audience in meaningful ways. Additionally, the Find WiFi feature expands reach by showcasing nearby hotspots, attracting potential customers to businesses’ brick-and-mortar locations. The simplicity of setting up Facebook WiFi, coupled with its security enhancements and compatibility with popular devices, makes it an accessible and valuable tool for small businesses. By integrating their Instagram profiles and utilizing the analytics insights, businesses can tailor their strategies to better serve their audience and refine their operations. Incorporating Facebook WiFi analytics into your small business strategy can lead to growth, improved customer satisfaction, and stronger customer relationships. By embracing this technology and leveraging the power of data-driven decisions, businesses can thrive in the competitive landscape of today’s market. Image: Depositphotos This article, "Using Facebook WiFi to Increase Social Engagement with Customers" was first published on Small Business Trends View the full article

Small businesses need to look at Facebook WiFi. You’ll get more activity on your Facebook business page. It’s good for social engagement and digital marketing. All you need to get started is a router and your smartphone. What is Facebook WiFi? It transforms your business into a WiFi hotspot when you are offering free WiFi to customers. Potential customers can check-in, and businesses can share announcements and promotions. Small businesses also receive analytics regarding gender and age demographics. Additionally, it’s software that provides people with free internet access. How to Setup Facebook WiFi Setting up Facebook WiFi is easy. Following are the steps to set up this kind of guest portal. What you’ll need. A Facebook account and a page. You’ll need to be the admin. Check the settings under Page Info. You need to have an address or location. You’ll need a router for Facebook WiFi supporting both Instagram and Facebook. Scroll down to check access. Here’s how to connect access points. Set up your routers. Video guides are available by following this link. Next, go to Page Settings to connect your WiFi and business page. Adjust your user settings. You can click on the skip check-in link, which prevents users from checking into your business before they gain access to WiFi. Alternatively, you can use a different authentication method by entering the WiFi code to obtain access. Try testing your Facebook WiFi out. A login screen should pop up when you connect your device. About Cookies Facebook tracks users, and you can remove cookies from your Facebook page. Go here to review your cookie controls. These are used to verify your account, and cookies also personalize content. Look for the browser we use for the cookies alert. They provide an experience you can review. They also provide relevant ads and provide marketing to people who have visited your website. Facebook uses cookies to help personalize and improve content. Reasons Why You Should Use Facebook WiFi for Your Business Facebook Page There are many benefits of offering WiFi and big advantages to providing Facebook WiFi. It connects with your guest network. Here are other reasons this WiFi makes a difference. Provide Free WiFi and Internet Access for Your Customers Facebook WiFi provides a free opportunity to showcase your brand to customers. It offers convenience to users and helps boost foot traffic to your business. Get More Engagement and Check-Ins on Your Facebook Business Page Customers check in when they tag your business. You get access to more followers through their network and friends. These check-ins get your goods in front of potential customers. Check-ins are also shown on customers’ news feeds. They can be seen on your Facebook Page and by the customer’s friends, providing an amplified form of free marketing. Get Discovered by More Customers Using the Find WiFi Feature Find WiFi is available for Android and iOS. Look for the option under the More tab or the hamburger icon. Small businesses get exposure for their ads and products. Find WiFi shows nearby free WiFi hotspots with addresses. This is an excellent method for a company to attract visitors to their Facebook page or to their physical location. Descriptions of your services can generate relevant ads, while the content and services contribute to increased sales. It’s Safer and More Convenient. There’s No Need To Share Passwords. Businesses want a safer experience with the connection and ISP they use. This tool adds security. Visitors don’t need to ask for a WiFi password. They only need to log in to Facebook where they can then check in with your business. Here’s another helpful tip. To connect to the WiFi, you’ll need to accept cookies. You may see a notification stating, “Accept cookies from Facebook on this browser.” Cookies are used to store data securely. Get More Instagram Engagement Get more business traffic by connecting your business Instagram profile. This allows access to your Facebook WiFi. Visitors can opt in, follow your business, and get updates. This can help personalize and improve the way clients can connect. Boost Local Visibility Facebook WiFi can increase your business’s visibility in local searches and on local Facebook pages. When customers check in to use the WiFi, their network sees their location, potentially attracting more local visitors. Enhanced Customer Retention Offering free WiFi through Facebook WiFi can increase customer dwell time in your business, leading to higher retention rates. Longer visits often translate to increased sales and repeat business. Competitive Advantage Providing Facebook WiFi can give your business a competitive edge over others that do not offer free WiFi. It’s a value-added service that can differentiate your business in a crowded market. Improved Social Media Presence Using Facebook WiFi can enhance your business’s social media presence. As more customers check in and engage with your Facebook page, your online visibility and brand recognition improve. Easy-to-Manage Network Facebook WiFi simplifies network management. It allows you to control access and monitor usage without needing complex IT infrastructure, making it ideal for small businesses with limited resources. Simplified Marketing Efforts Facebook WiFi can streamline your marketing efforts. By integrating with Facebook’s platform, you can easily promote events, special offers, and announcements directly to customers who check in at your location. Data-Driven Marketing Decisions The analytics provided by Facebook WiFi can inform your marketing strategies. By understanding customer demographics and behaviors, you can tailor your marketing efforts to target the right audience effectively. Increased Social Proof Customer check-ins on Facebook act as social proof, endorsing your business to their friends and network. This word-of-mouth marketing can be more effective and credible than traditional advertising methods. Strengthened Customer Relationships Facebook WiFi allows you to engage with customers on a personal level. By offering a valued service like free WiFi, you can build stronger relationships and foster a sense of community around your brand. Greater Control Over Internet Usage With Facebook WiFi, you have more control over how customers use your network. You can set time limits or restrict access to certain sites, ensuring that your WiFi is used appropriately and efficiently Benefits of Using Facebook WiFi Analytics for Small Businesses Small businesses can significantly enhance their customer engagement and digital marketing strategies by leveraging Facebook WiFi. By transforming their locations into WiFi hotspots and harnessing the power of social media, these businesses can boost social interaction and expand brand visibility. Here are several reasons why small businesses should think about utilizing Facebook WiFi analytics: Gain Valuable Insights with Analytics: Facebook WiFi provides businesses with detailed analytics, including information about the gender and age of the people who check in to use the WiFi. This data can be incredibly useful for understanding your customer demographics and tailoring your marketing strategies accordingly. Enhance Personalized Marketing: With the data obtained from Facebook WiFi check-ins, small businesses can create more personalized marketing campaigns. By understanding the preferences and demographics of their customers, businesses can deliver targeted advertisements and offers that are more likely to resonate with their audience. Measure Foot Traffic and Customer Behavior: Facebook WiFi allows businesses to track foot traffic and customer behavior patterns. By analyzing when and how often customers visit, how long they stay, and what they engage with during their visit, businesses can make informed decisions to optimize their operations and marketing strategies. Refine Business Strategies: The analytics from Facebook WiFi offer valuable insights that allow small businesses to enhance their strategies. For example, if they observe that specific age groups visit more often, they can adjust their offerings to meet the needs of that particular demographic. This approach, grounded in data, can result in improved customer satisfaction and loyalty. Improve Customer Experience: By offering free WiFi through Facebook WiFi, small businesses enhance the overall customer experience. Customers are more likely to spend time in your establishment when they can access the internet, leading to increased sales and potentially repeat visits. BenefitDescription Valuable Insights with AnalyticsFacebook WiFi provides detailed analytics, including gender and age data of WiFi users. Helps understand customer demographics for tailored marketing strategies. Enhance Personalized MarketingUtilize data from check-ins to create targeted ads and offers, resonating with customer preferences. Measure Foot Traffic and Customer BehaviorTrack visit frequency, duration, and engagement patterns to optimize operations and marketing tactics. Refine Business StrategiesAnalyze data to adjust strategies based on customer trends. Tailor offerings to specific demographics for increased satisfaction and loyalty. Improve Customer ExperienceOffering free WiFi enhances customer experience, leading to increased time spent in the establishment, potentially boosting sales and return visits. Incorporating Facebook WiFi analytics into your small business strategy can open up new avenues for growth, engagement, and customer satisfaction. By leveraging the power of data, businesses can make smarter decisions and build stronger relationships with their customers. Which devices support Facebook WiFi? A user needs to choose compatible routers. Here’s a list users can refer to. And you’ll need a mobile phone. Is Express WiFi by Facebook free? No. This isn’t free. But it allows users to connect in different WiFi zones. It is designed to help Internet service providers and mobile network operators grow their WiFi businesses. You can get the app on Google Play. Sign up through a hot spot where you live. You can buy daily, weekly, or monthly data packs. Get more information here. You’ll need to agree to the cookie policy. Facebook uses cookies to help personalize the advertisements you see. They use these to personalize and improve content as well. It’s important to remember that while cookies improve content and services, they can also track individual browsing histories. Always consider cookie uses and control options. Is Express WiFi by Facebook safe? Express WiFi, a Facebook-provided connectivity solution, focuses on ensuring user data safety and privacy. By utilizing cookies, the platform enhances personalization and security, tailoring services to individual preferences and detecting potential security threats. It also monitors and analyzes users’ online interactions in real-time to detect malware and phishing attempts. Express WiFi acknowledges privacy concerns and uses anonymized data for security analysis. Users can manage their cookie settings, fostering trust and collaboration. Which countries have Facebook WiFi available? Facebook WiFi has made a significant impact in North America. Cities throughout the United States and Canada have embraced this technology as an avenue to enhance customer engagement and connectivity. From bustling metropolitan areas to suburban communities, businesses across the continent have recognized the value of offering free WiFi to their customers. Conclusion In today’s digital age, small businesses need to explore innovative ways to engage customers and enhance their digital marketing strategies. Facebook WiFi offers an excellent solution that not only provides free WiFi access to customers but also opens up a realm of benefits for businesses seeking to boost their online presence. By leveraging the power of social media, businesses can achieve higher engagement levels and increased brand exposure. The integration of Facebook WiFi analytics further amplifies these advantages, allowing businesses to gain valuable insights into their customer demographics, behavior, and preferences. Through Facebook WiFi, small businesses can offer a seamless and convenient customer experience, leading to longer stays, increased sales, and potential repeat visits. The platform’s features, including check-ins, free internet access, and customized marketing opportunities, establish a strong ecosystem that enables businesses to engage with their audience in meaningful ways. Additionally, the Find WiFi feature expands reach by showcasing nearby hotspots, attracting potential customers to businesses’ brick-and-mortar locations. The simplicity of setting up Facebook WiFi, coupled with its security enhancements and compatibility with popular devices, makes it an accessible and valuable tool for small businesses. By integrating their Instagram profiles and utilizing the analytics insights, businesses can tailor their strategies to better serve their audience and refine their operations. Incorporating Facebook WiFi analytics into your small business strategy can lead to growth, improved customer satisfaction, and stronger customer relationships. By embracing this technology and leveraging the power of data-driven decisions, businesses can thrive in the competitive landscape of today’s market. Image: Depositphotos This article, "Using Facebook WiFi to Increase Social Engagement with Customers" was first published on Small Business Trends View the full article

A series of moves aimed at deleveraging its balance sheet led to the loss, but the bottom line improved markedly over 2023. View the full article

Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated talks on integrating its business with Nissan. Tokyo-based Honda Motor Co. said its motorcycles business was strong, but its auto sales suffered in China and Japan, while demand stayed solid in the U.S. Honda’s April-December 2024 profit totaled 805 billion yen ($5 billion), down from 869.6 billion yen the same period in 2023. Nine-month sales gained nearly 9% to 16.3 trillion yen ($106 billion). Honda and Japanese rival Nissan Motor Corp., along with the smaller Mitsubishi Motors Corp., said in December that they were in talks to set up a joint holding company. The automakers said Thursday they were ending the talks, although existing collaborations in electric vehicles and smart cars will continue. —Yuri Kageyama, AP Business Writer View the full article

There is a moment every week dedicated to placing my face in front of my phone screen: my children's karate practice. While they are learning their kicks and punches, I mindlessly scroll through clickbait, videos, games, and social feeds to pass the time. While it gives me something to do, I don't feel good about it. Then I heard about WikiTok, which, as its name alludes to, is a web interface that combines TikTok and Wikipedia. Unlike traditional video-sharing platforms, WikiTok offers users a refreshing respite from the relentless algorithms that dominate our digital landscape. The web app delivers an article at random, with an engaging image filling the display. If something interests you, you can tap "Read More," and then the full Wikipedia article will pop up in another window. If it doesn't catch your fancy, you scroll up, and another article will randomly appear. Credit: Lifehacker I wanted to test WikiTok, so when my karate kids started doing their thing, I headed to the site and started scrolling, where I encountered a genuinely random feed filled with articles about philanthropist Dorothy Lichtenstein, the second wife of pop artist Roy Lichtenstein, and a rundown of the San Diego Padres' 2019 season. I couldn't stop scrolling, not because WikiTok gave me what I wanted, but because its content was intriguing. Over the next hour, I read about the Samsung Continuum Android phone, learned that Patrick Mahomes and Travis Kelce will also get Super Bowl rings, and viewed an architectural marvel in Denmark resembling the fjords that dot the country's landscape. The lack of rhyme and reason to WikiTok feeds is intentional, and developer Issac Gemal told Ars Technica that he has no plans to change that anytime soon: "I had to put my foot down and say something along the lines that we're already ruled by ruthless, opaque algorithms in our everyday life; why can't we just have one little corner in the world without them?" Adjusting to life without algorithmsOf course, not having content tailored to your interests takes some getting used to. I was concerned that with each click of "Read More," WikiTok was learning something about me. At one point during my scrolling session, I was convinced that there was a reason why I encountered more than one article on baseball teams and small towns in Arizona, the state I call home. When I returned for another scrolling session the next day, I realized my fears were unfounded. I was fed articles about Las Vegas office complexes, villages in India, and sports motorcycles. Not once did I encounter an article about what I go on the internet for most: news about movies and music. Gemal's creation appears to be exclusively web-based, but several apps that poorly mimic the feeling of being on WikiTok are already available. One even asks for your email address before letting you scroll, which seems suspect. Stick to the web browser version and enjoy your well-deserved break from algorithms. View the full article

It is a fallacy to believe there is a trade-off between regulation and innovation View the full article

There’s a focus on protecting our personal data now, perhaps more so than ever before, be it from foreign powers, Big Tech, or Elon Musk’s DOGE. Consumers are wary about where their data is going, what it’s being used for, and how, or if, they can put up safeguards, especially while using tech tools like search engines or AI assistants. With several AI tools and assistants hitting the market over the past couple of years—Microsoft’s Copilot and Meta’s Llama, among many others—much of our data, queries, and summaries are being fed to large tech companies, used to train their artificial intelligence models. While some users may not mind, it could turn others off, which is why one company is trying a different approach. PIN AI, a Bay Area-based AI startup, is rolling out what it calls the “personal AI network” with the launch of a mobile application this week, complete with a native large language model (LLM) that is designed to become a “personalized intelligence network,” or “PIN.” In a nutshell, PIN AI’s app and LLM “live” on a user’s smartphone, accessing the personal data via other apps and platforms that only the user authorizes, and then provide specific and tailored insights or answers based on that information. It’s similar, in some ways, to Apple Intelligence. That’s important, say PIN AI’s founders, because AI tools are the next great online frontier, even if they’re not ubiquitous quite yet. “These AI products are becoming the universal interface to access online services,” says Davide Crapis, one of the company’s cofounders, along with Bill Sun and Ben Wu. “It’s becoming the new way that we access the internet.” Getting personal Personalization is going to be incredibly important going forward—not only to protect users’ data and information but also to provide relevant information. For example, suppose a user allows PIN AI to connect to their Gmail account, social media accounts, banking information and payment apps, text messages, and internet browsing data. Tapping into all of that information, PIN AI will be able to deliver personalized, in-depth answers or responses, unlike any or most other AI tools on the market. [Image: PIN AI] In other words, while other AI models utilize all of the data they’ve scraped and ingested to train themselves to generate responses for users, PIN AI only uses the personal data and information a user has given it access to. Crapis, Sun, and Wu, collectively, have been working on AI technology for many years, and say that it may sound complicated but that users will quickly realize it’s a fairly simple product. “There’s an LLM packed with the app,” says Sun, “so you get a personalized AI.” As an example of how “personal” the AI tool can get, Sun tells Fast Company that a hypothetical user could simply bark a voice command at the app such as, “order my mom a birthday present.” From there, PIN AI would sift through past communications and other information, discerning what the user’s mom might want, where to get it, and at the best price. It can also place the order and have it delivered—with no additional effort from the user, other than the initial voice command. It’s all about sovereignty Another example: If a user were to ask PIN AI a more complicated question, such as, “can I afford to buy a new car,” the tool could likewise analyze the user’s bank accounts, figure out what types of vehicles the user may want or need (incorporating family needs, etc.), their favorite color or other potential specifications, financing needs, and deliver up an answer of either yes or no, along with a list of potential buying options from nearby dealerships. While it’s all pretty powerful, users may rightfully be wary about giving an app and AI tool so much access to their information. That’s another thing the PIN AI team says they’re focusing on: encryption and security. The tool is built on blockchain protocols and users’ data and information are encrypted, so if a user loses their phone with PIN AI installed, a bad actor still shouldn’t be able to access it. Resonating with early users After rolling out a trial app, Sun says that it has attracted around 2 million users, almost exclusively through word of mouth, as well as an active community on platforms like Discord. In terms of monetization, the company plans to drive revenue by charging the various agents from different apps and platforms that will interact on the model a per-use fee—so users themselves don’t pay anything. The monetization takes place within an agentic AI marketplace, and those agents will fork over a slice of applicable commission fees. And it’s also gotten the attention of investors. The company is backed by a16z Crypto (CSX), Hack VC, and Sequoia Capital U.S. Scout. So far, PIN AI has raised more than $10 million, according to data from PitchBook. With the app launch, the team hopes to attract more users, refine the product, and see how PIN AI ultimately slots in on the market among other AI tools. “It’s about the sovereignty of the user and their data,” says Crapis. “With PIN AI, you have full control.” View the full article

A Texas county on Wednesday approved holding an election sought by SpaceX that would let residents living around billionaire Elon Musk’s company decide whether to formally create a new city called Starbase. The election was set for May 3 and votes can only be cast by residents living near the launch site that is currently part of an unincorporated area of Cameron County, located along the U.S.-Mexico border. In December, more than 70 area residents signed a petition requesting an election to make Starbase its own municipality. Most of the residents are company employees and the community includes more than 100 children, according to copies of the petition obtained by The Associated Press. Cameron County Judge Eddie Treviño said the county reviewed the petition and found it met the state’s requirements for the incorporation process to move forward. “If the election passes, this will be the newest town in Cameron County since Los Indios in 1995,” Treviño said in a statement. “We look forward to seeing the outcome of this election.” SpaceX responded to a request for comment by referring to the company’s earlier statement in December. Kathryn Lueders, Starbase’s general manager, previously said that the incorporation would streamline certain processes to build amenities in the area. Some local environmental advocates have expressed worry about what the effects would mean for development. SpaceX’s launch site broke ground in Texas in 2014. Only 10 of the roughly 250 lots of land within the proposed new city limits do not belong to the company. More than 3,400 full-time SpaceX employees and contractors work at the Starbase site, according to a local impact study issued by the county last year. Musk has long been planting business roots in Texas and has spread them far and wide across the Lone Star State. The billionaire moved to Texas in 2020 and relocated to or expanded a number of his companies in the state, citing the state’s business-friendly climate. Tesla’s massive 10-million-square-foot (930,000-square-meter) Gigafactory, where the company makes its Cybertrucks, opened near Austin in 2022 and will also serve as the company headquarters. —Valerie Gonzalez, Associated Press View the full article

Sprint interval training, or SIT, is super trendy right now. It’s a great way to improve your running speed and to get in a hard interval workout, and I’ll explain exactly how. But I also need to clear up this silly question about whether it’s “better than” HIIT (or high-intensity interval training). SIT is, in fact, a type of HIIT. What is SIT? Sprint interval training refers to exercise routines where you run as hard as you possibly can (or nearly as hard) for a short time, typically 30 seconds. A SIT workout usually looks something like this: Warm up with walking and/or easy jogging for 10 to 15 minutes. Run 30 seconds as hard as you can. Recover (walk or rest) for three to five minutes. Repeat the above steps anywhere from four to 10 times. Cool down with more walking or easy jogging—for, say, five to 10 minutes. The benefits of SIT include improved running economy (basically, your body gets more efficient at the running motion) and improved time in running races. SIT has not been found to increase your VO2max any better than steady-state training, or any better than HIIT. For example, this study found no significant difference in VO2max between SIT training and a control group that did steady state training (both improved), but it did find that the SIT group was better at sprinting. Not surprising, when you think about it. Here is some data from a recent SIT workout I did. I wanted to get in five miles for the day, so I warmed up for 15 minutes and cooled down for about the same, and in between I did 10 intervals of 30 seconds each, with three minutes’ recovery. (I thought about doing four minutes, but I only had about an hour to get that workout in, so I opted to be a bit more efficient.) The sprints were hard, but the recovery gave me plenty of time to feel ready to go again. Credit: Beth Skwarecki What is HIIT? As I’ve written (or, to be honest, ranted) before, HIIT started as a catch-all term for hard interval workouts, and has mutated into a marketing buzzword that signifies the general idea of hard work in a short timeframe. HIIT stands for high intensity interval training, and it includes all kinds of different interval schemes. Here are some of the “classic” HIIT workouts from the scientific literature: Wingate sprints: 30 seconds all-out, followed by 4ish minutes of rest, repeated several times. (These were originally done on a research-grade exercise bike.) Tabatas: Four minutes of 20-second all out sprints, with just 10 seconds between each one. These, too, were originally done on a bike, and you do the whole block once, not multiple times. 60/60: One minute hard, one minute easy, then repeat Scientific articles that review the results of HIIT tend to have trouble coming up with a definition, since the term has been used so many different ways. This study has a table with examples, including the ones above, plus basketball players’ shuttle runs and swimmers’ 50-meter intervals. This one defined HIIT as anything where the work intervals were four minutes’ duration or less. Did you notice something? Those Wingate intervals? Yep, that’s the same type of workout people are now calling SIT. SIT is a type of HIIT. Is SIT or HIIT better for fat loss? Neither is better. SIT is a type of HIIT, anyway. If you want to change your body composition, the exact type of exercise doesn’t matter much, as long as you are doing some kind of strength training to preserve or build muscle. The difference between your calorie intake and your calorie burn is what determines how much fat you lose. It doesn’t really matter how you burn your calories. The term “SIT” is being misused on social mediaSIT should be a little easier to understand than HIIT, since it’s one specific family of workouts. But as I browsed TikTok and other social media, I found people using SIT to refer to non-SIT protocols like 20 seconds work, 10 seconds rest, for five rounds. That’s not SIT at all. I also found a “SIT” workout that involved 20 seconds of kettlebell swings, 20 seconds of thrusters, and 30 seconds of burpees. That’s not even sprinting! Take all these social media workouts with a grain of salt, especially when they make big promises about weight loss or muscle gain. SIT isn’t some magic secret to getting a fitness influencer body; it’s just a nice, intense workout that benefits your running. View the full article

In 2023, creator and social agency Whalar Group announced an ambitious plan to create physical campuses for content creators to learn, make, and collaborate with their peers. Now the company is opening the doors to its first campus in Venice, Calif. this month with an additional location in Brooklyn launching this spring and a London location slated for 2026. Part production studio, part co-working space, part university, The Lighthouse is membership-based community designed to help creators and their teams level-up both their content and the businesses they’re building around it. “If you look at [20th century German art school] Bauhaus, Andy Warhol’s Factory, Silicon Valley, all those moments where you had a gathering space for smart, curious, multi-hyphenate[s] created a generational shift for creative industries,” says Jon Goss, president of The Lighthouse. “That’s our goal: to be a place where people can find connection, find opportunities to collaborate, learn from experts and thought leaders, and learn from each other. And I think that enables the creator economy to go into its next chapter.” The Lighthouse’s founding cohort in Venice includes 150 creators and creative professionals who will use the facilities for filming, editing, podcasting, screening, performing, and more on top of having access to educational classes and sessions covering topics including business management, how to staff a team, production workshops, wellbeing and personal growth, and more. Memberships will typically run for up to four years and those who have contributed to The Lighthouse by way of education, community building, and programming will have the option to remain members who can mentor the next generation of creators and creatives. [Photo: Yoshihiro Makino] For as long as the creator economy has been around (since 1997, by some suggestions) and for all the money pouring into it (estimates place its total addressable market reaching half-a-trillion by 2027), it’s still somewhat of the Wild West. Various platforms and agencies have sprouted up in droves to help creators monetize their content, sell products, and score brand deals. But what’s often missing is a cohesive path toward professionalizing a creator business, particularly for the middle class of the creator economy. According to Influencer Marketing Hub, more than 50 million people worldwide consider themselves to be creators—but only 2 million would say they’re “professionals,” i.e. earning enough for it to be their full-time career. Granted, some creators will always keep what they do as a side hustle. But for those looking for a more solid foundation to scale up their businesses—or even establish one in the first place—Goss sees The Lighthouse as a viable resource. “The creator economy is being taken more seriously every year,” Goss says. “It just feels like centers of gravities going towards creators and the creator economy. I think more and more brands and media platforms and entertainment organizations are recognizing that every single day. It’s just inevitable.” [Photo: Yoshihiro Makino] “So our mission is to be an ecosystem for all those constituents,” he adds, “having those people all in the room together, actually having those conversations in real-time versus them happening in their echo chambers.” Part of bringing the gap among those constituents are The Lighthouse’s founding brand partners Shopify, iHeartMedia, and Samsung providing programming and activations throughout the campus. Shopify will have a pop-up for creator brands to showcase their products. iHeartMedia will host a monthly live podcast onsite featuring emerging talent. And Samsung is outfitting the space with TVs and products. Whalar Group also struck a broader partnership with Tribeca Festival to have a vertical within Tribeca dedicated to the intersection of Hollywood and creators. That vertical will also translate into a year-round talk series at the Lighthouse Venice and Brooklyn. The Lighthouse’s cohorts are selected by a council of their peers. And Goss says they took a similar approach of careful curation with which brands and organizations they chose to partner with. “They’re directly relevant to creators, to the creator economy, to the ability for creators to up-level and have a connection to them,” Goss says. “Brands are still a massive part of creators both in terms of the content they can create and the ability to generate revenue.” To be sure, The Lighthouse isn’t necessarily a novel concept. In 2012, YouTube launched Spaces which eventually shifted to a virtual and pop-up event model after the the company shuttered its physical locations post-pandemic. Popular content creator Casey Neistat launched his own attempt with Studio 368 in 2018 but a post on its Instagram last year stated it was “time to pack it all up.” [Photo: Yoshihiro Makino] Goss says they’ve studied predecessors to The Lighthouse and he sees the difference being that what they’ve built is a design-driven space for creators to do more than produce content. “We’ve taken elements of hospitality and membership clubs and shared workspaces where cultural programming happens on a regular basis to keep driving community and conversations,” Goss says. He also sees The Lighthouse succeeding by remaining as dynamic as the creator economy itself. “This has to be a place of constant evolution,” Goss says. “When we talk about what will this place become, what will it mean for creators, not knowing the endless possibilities that can come is the exciting bit. We’ve doubled down on providing this environment for all sorts of possibilities to happen.” View the full article

For years, I thought saying yes was the key to success. Yes, to my parents’ dream of me becoming a doctor. Yes, to the long hours in medical school. Yes, to a career that others admired, even as I felt a growing sense of unease. I loved medicine’s ability to make a difference in people’s lives, but deep down, I had questions: Did I truly want to be a doctor, or was I fulfilling the role others expected of me? Every yes felt like another step away from myself. One pivotal moment came while I was working in a hospital in the Cook Islands. I treated patients with heart failure so advanced that basic mobility was a struggle. What struck me most wasn’t the lack of resources; it was the sense of familiarity. Even in the U.K.’s world-class healthcare system, I had seen patients left behind—ignored, dismissed, or underserved. These moments clarified what I valued most: fairness, justice, and confronting systemic inequality. When I returned to work as a junior doctor in Edinburgh, it became clear that the questions driving me weren’t about treating symptoms—they were about the systems perpetuating inequity. I eventually said no to medicine, not because I didn’t care, but because I cared deeply. Saying no isn’t rejection—it’s redirection. It’s about aligning your time and energy with your values and goals. But in practice, saying no can be daunting—especially in professional environments where compliance often feels safer than resistance. I have learned, however, that the ability to say no is a skill. Turn down projects that stretch you too thin Leaders and professionals often overcommit, risking burnout and lower-quality work. A former student of mine, a project manager, learned this the hard way. After saying yes to an unrealistic timeline, the team missed deadlines, and relationships suffered. The next time a client proposed an impossible deadline, she said, “To meet your goals, we’d need more time to maintain quality. Can we extend the timeline or adjust deliverables?” The result? The client agreed, and the team delivered excellent work, strengthening trust. Set boundaries without alienating others A marketing executive I know faced constant interruptions from colleagues seeking her input. Instead of shutting them down, she framed her no around her priorities: “I want to give you my full attention, but I’m focused on completing this project right now. Can we schedule a time to discuss this later?” By acknowledging their needs while protecting her time, she maintained strong relationships without compromising her priorities. Say ‘no’ to preserve long-term vision Patagonia’s decision to say no to the fast-fashion model is a famous example. By focusing on sustainability and durability, the company aligned its business practices with its values. This defiant stance reshaped the outdoor apparel industry and built a loyal customer base. One reason saying no feels so difficult is the fear of resistance or misunderstanding. People may question your decision or even push back. That’s why preparation matters. Before entering these conversations, get clear on your reasons and rehearse how you’ll articulate them. If you’re declining a promotion, for example, you could say, “I’m incredibly grateful for this opportunity, but I’ve reflected on my priorities and realized this role doesn’t align with the path I see for myself. I’d love to contribute in ways that better match my strengths and long-term goals.” Clarity and confidence can help diffuse resistance and ensure your no is respected. Saying no isn’t about being contrarian or uncooperative. It’s about alignment—with yourself, your values, and the future you want to create. Even at the highest levels of leadership, the importance of focus and clarity is critical. In a recent strategy meeting, Google CEO Sundar Pichai emphasized the company’s biggest priority for 2025: simplifying work and scaling key initiatives like their AI-powered Gemini app. He urged employees to “internalize the urgency of this moment” and to prioritize focus by saying no to distractions. This kind of intentional decision-making isn’t just about efficiency—it’s about achieving excellence by staying aligned with core goals. When saying no: Reframe no as alignment, not rejection. A well-chosen no isn’t about shutting down an opportunity—it’s about making space for the right ones. Be transparent and tie your no to shared goals or values. When people understand your reasoning, they are more likely to respect your decision. Remember that no isn’t the end—it’s the beginning of a better path. The discomfort of saying no is temporary, but its impact can last for years. Looking back, I see that saying no to medicine wasn’t about closing a door—it was about opening the right one. That decision made room for a career aligned with my values, one where I could research, teach, and advocate for systemic change. No isn’t the end. It’s the beginning of a path to greater alignment, purpose, and impact. Whether it’s a career decision, a project at work, or a personal boundary, learning to say no with clarity and intention is one of the most productive skills you can develop. And each time you do, you’re not just making a decision—you’re affirming who you are and what you stand for. View the full article

Dutch Bros Inc. shares surged more than 27% in premarket trading Thursday after the coffee chain posted better-than-expected fourth-quarter results and announced plans to expand mobile ordering and food offerings. Revenue rose 34.9% to $342.8 million, surpassing Wall Street estimates. Same-store sales grew 6.9%, and adjusted earnings per share reached 7 cents, both exceeding expectations. The company forecasts 2024 sales between $1.555 billion and $1.575 billion, exceeding analyst projections. “Our efforts to develop our foundational transaction drivers—innovation, paid media, and our Dutch Rewards loyalty program—are working,” CEO Christine Barone said in a statement. “We believe these efforts are contributing to current momentum and that there is considerable runway for further growth.” Dutch Bros stock (NYSE: BROS) has risen more than 143% in the last 12 months. Expansion plans and growth strategy The fast-growing Starbucks rival has made significant strides in its expansion. Dutch Bros recently opened its 1,000th store and added 151 locations in 2024 alone, which is on the lower end of projections it had made early last year. With plans to now open at least 160 more shops this year, the company continues its aggressive growth strategy while increasing its advertising efforts and expanding its rewards program. Barone also highlighted future plans for mobile ordering and food offerings. “We see a clear path forward, with multi-year transaction-driving initiatives that layer on top of this foundation, with opportunity to unlock throughput and ramp mobile order in 2025,” she said. “In 2026 and beyond, we are excited about opportunities with expanding our food offerings.” Preserving culture amid growth As Dutch Bros continues to expand, the company said it remains committed to preserving its culture of friendly service, courtesy of the “broistas” (Dutch Bros’s term for baristas) who have been key to its success. “As we expand [broistas’] roles, we must consider how to do so in ways that continue to foster a fun and energetic work experience that assures we continue to attract and retain the very best people,” Barone explained. View the full article