Link Building Strategies

Branded queries filtering is now available for all eligible sites within Search Console.View the full article

A new agency-dedicated experience Merchant Center experience from Google should streamline managementView the full article

Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note...View the full article

Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.View the full article

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.View the full article

Here is a recap of what happened in the search forums today...View the full article

This is a programming note that I will be not be posting here for the next several days. I am not exactly sure how long it will take and when I will be back at 100% but I am expecting it to take at least several days.View the full article

Yep, more of the same - the Google Search ranking volatility remains heated. Many are asking when we will see an officially announced Google core update. But it has not been announced yet.View the full article

Robby Stein, VP, Product at Google Search, was interviewed by Zain Kah on Google AI Search features. While most of the conversation are items we already know, he did say a few interesting things that I want to pull out.View the full article

Google is testing a larger header image for the Google Discover publisher header images. It looks a lot more magazine-type and style. View the full article

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.View the full article

Google seems to have a bug with the Crawl Stats report in Google Search Console. The date selector appears to be acting a bit weird, where it doesn't let you select the before or after date.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Liz Reid, Google's head of search...View the full article

Alex Heath and Ellis Hamburger interviewed Google's head of Search, Liz Reid, on Google's progression of AI into Search. It felt like a very candid interview that is worth listening to. In short, Liz is still not sure if Gemini and Google Search will ever fully converge or not.View the full article

Google is testing a new widget for the Google Discover feed where you can follow news publishers and/or topics. It is called the "home follow widget."View the full article

Google added "Trending posts & discussions" title under What People Are Saying section within Google Search results. It also has those favicons at the top, which I don't think is new but it is all part of the package.View the full article

There are a number of complaints that the Google Search Console bulk data export to BigQuery is not working. The issue seemed to have started several days ago and is still not working today.View the full article

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week...View the full article

Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need to disavow links.View the full article

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."View the full article

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.View the full article

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads. View the full article

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.View the full article