Link Building Strategies

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.View the full article

Here is a recap of what happened in the search forums today...View the full article

We've been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.View the full article

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.View the full article

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the human, LLM, and agentic web," Microsoft wrote.View the full article

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.View the full article

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says when it comes to SEO...View the full article

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.View the full article

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.View the full article

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.View the full article

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.View the full article

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.View the full article

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.View the full article

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.View the full article

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke? View the full article

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to...View the full article

Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it blocked 79 million inaccurate or unverified edits and placed posting restrictions on more than 783,000 policy-violating accounts.View the full article

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.View the full article

Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.View the full article

Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users. Now when users click a link in AI Mode...View the full article