Link Building Strategies

Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and information.View the full article

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.View the full article

Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter. View the full article

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31...View the full article

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.View the full article

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.View the full article

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.View the full article

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.View the full article

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.View the full article

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.View the full article

Here is a recap of what happened in the search forums today...View the full article

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many of us were surprised Google didn't specifically disallow but now, Google said it is on the rise and it is adding it to the list - officially.View the full article

Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway. View the full article

Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.View the full article

As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results. View the full article

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Catching up on the newsletter...View the full article

The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy. View the full article

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."View the full article

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI performance reports.View the full article

Google was asked if it is possible to add a new status to the XML sitemap statuses for "still processing." John Mueller from Google responded on Blueshy saying, "I've chatted with the teams involved about this on & off, I've seen that it can be annoying." But he added he has nothing to announce.View the full article