Link Building Strategies

Google has been showing social media posts in Google Discover, including posts from X for a while now, and Google may even show more posts from those you follow. But is Google showing too many social media posts from X in your Google Discover feed?View the full article

Google is working on fixing an issue where some searchers are seeing squished images within the Google Search knowledge panels. I personally cannot replicate this but it seems to be happening for a number of searchers.View the full article

Google Search Console's link report seems to be either missing data or is now showing fewer links. I suspect it is a bug but I also don't think Google spends too much time monitoring this report within Search Console.View the full article

Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report. It should be a big time saver for some advertisers.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google's Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO...View the full article

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.View the full article

For the past several years now, John Mueller of Google would come out with what he calls the "Mueller Report of SEO memes." Well, here is his 2025 edition of the Mueller Report of SEO memes. It is fun to scan through, so I'll just embed them all.View the full article

Google is testing a blue "Send" button in the search query box on its home page. When you type in your query, you can click "Send" to search Google for that query.View the full article

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why 404s don't matter for SEO.View the full article

John Mueller, who works on the Google Search team, responded to a question that asks, "Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or is it just for Google Rich Snippets?" He responded to the question, prefacing it that it is his point of view and "this is not official guidance."View the full article

Just like with Christmas day every year, so to with New Year's Day - Google's John Mueller and often other Googlers, are out and looking to respond to some questions on Google Search and SEO. John Mueller so far posted a few times on Reddit this morning, January 1, 2026.View the full article

This is weird. It is 2026, and Google.com, the Google Search home page, is still showing yesterday's New Year's Eve doodle of 2025 going into 2026. But it is after 7 am ET here on January 1, 2026, and on all my devices, I see yesterday's Google Doodle.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters...View the full article

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, before than seven in 2024, nine in 2023 and ten in 2022 and 2021.View the full article

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.View the full article

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.View the full article

The Search Engine Roundtable is made up of what you, the search community, are talking about. What are you, the search community, noticing in the search results, whether it be ranking changes, user interface changes, or beyond...View the full article

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2025.View the full article

Google has posted the New Year's Eve Doodle and New Year's Day Doodle on the Google.com home page for when it is New Year's Eve for you and New Year's Day for you.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google December 2025 core update is done rolling out...View the full article

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google's AI Frankenstein recipes, where it pulls parts of the recipes from recipe bloggers, says it is the brand's recipe, but changes it enough where the recipe is not real and tastes horrible.View the full article

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them - to show you more options.View the full article

Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant's delivery, return and payment options. This information has been in the Google Search results for a while, but this carousel feels new to me - is it?View the full article

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the "Check availability" to get to the visit website button.View the full article