Link Building Strategies

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.View the full article

After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which is a normal delay for this report. View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Discover is testing and maybe rolling out an option to "Tailor your feed." This allows you to tailor the feed with "Say in your own words what you want to see," and Google will try to figure it out.View the full article

If you submitted a review appeal within Google Business Profiles it will likely take longer than normal to hear back. Google's review appeals are delayed and Google cannot provide a specific response timeframe for pending cases.View the full article

Google is testing extremely long and expandable search result snippet descriptions in the search results. These are also AI-generated snippets, which we've seen before, but not this long. This goes on for eight lines of text.View the full article

Google has updated its Manage customer reviews help documentation to expand and clarify the "Understand what happens to your replies" section. It now specifies why a business reply to a review may be hold, how long it takes and more.View the full article

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing shows you "search with an image" and "make an image." I get the search with an image feature but why add generative AI features, like make an image, in this search bar?View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvin. He said a lot of interesting things but said no, Google won't be offering standarized licensing deals for all publishers. He also said that optimizing for AI Search is the same as what you do for web search and normal SEO.View the full article

Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, "if you do want the page indexed, don't use a noindex tag in the original page code."View the full article

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since updated this."View the full article

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.View the full article

Google Search Console's performance report seems to finally be all caught up and up-to-date as of last night and this morning. I am seeing the normal two-hour or so delay, which has always fluctuated from an hour to five hours on a normal day.View the full article

After several months of testing, Google seems to be rolling out the "Read more" links at the end of some of the search results listings. We saw Google test variations of this back in July and it now seems to be live.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google December 2025 core update...View the full article

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."View the full article

Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn't possible."View the full article

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section.View the full article

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.View the full article

Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, searchers can use the new AI-powered Ask button on a Google Business Profile to get the answers they are looking for.View the full article

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.View the full article

Here is a recap of what happened in the search forums today...View the full article

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...View the full article

Google announced that Gemini can now respond to your local questions with local results in a "rich, visual format." Google will visually lay out the local results to include photos, ratings, and real-world info from Google Maps data.View the full article