Link Building Strategies

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is exploring ways to let us block our content from being used in AI search...View the full article

After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout - its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on - as well as at scout.yahoo.com.View the full article

Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says "Add a splash of color to the top of Search," and "Pick color." View the full article

Google made it official, now Google Search AI Overviews will let you do a follow up question after clicking on the "Show more" button and that follow up question will take you directly into AI Mode. This will no doubt lead to less clicks to your website and more traffic into Google AI Mode.View the full article

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We're making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it's helpful."View the full article

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.View the full article

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK's Competition and Markets Authority (CMA) new requirements for Google Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews. View the full article

The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.View the full article

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.View the full article

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.View the full article

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices. View the full article

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.View the full article

Google is testing adding price labels on top of the product images within AI Mode results. I tried to replicate this but I was not able to, so it seems like a test. View the full article

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment. View the full article

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing. View the full article

Here is a recap of what happened in the search forums today...View the full article

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis...View the full article

As expected, but sooner than I thought, Google has brought Personal Intelligence to Google Search within AI Mode. This first launched last week in the Gemini app and is now rolling out to Google AI Pro and Ultra subscribers in English in the U.S.View the full article

Google will sometimes fall back to showing featured snippets when it is unable to generate AI Overviews for a query. And when that happens, it sometimes looks like an AI Overview, but it is not an AI Overview, it is a featured snippet.View the full article

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web user interface, it simply won't work. Google is reportedly aware of the issue and is telling advertisers to use Google Ads Editor or the API as a workaround for now.View the full article