Link Building Strategies

This is a programming note that I will be not be posting here for the next several days. I am not exactly sure how long it will take and when I will be back at 100% but I am expecting it to take at least several days.View the full article

Yep, more of the same - the Google Search ranking volatility remains heated. Many are asking when we will see an officially announced Google core update. But it has not been announced yet.View the full article

Robby Stein, VP, Product at Google Search, was interviewed by Zain Kah on Google AI Search features. While most of the conversation are items we already know, he did say a few interesting things that I want to pull out.View the full article

Google is testing a larger header image for the Google Discover publisher header images. It looks a lot more magazine-type and style. View the full article

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.View the full article

Google seems to have a bug with the Crawl Stats report in Google Search Console. The date selector appears to be acting a bit weird, where it doesn't let you select the before or after date.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Liz Reid, Google's head of search...View the full article

Alex Heath and Ellis Hamburger interviewed Google's head of Search, Liz Reid, on Google's progression of AI into Search. It felt like a very candid interview that is worth listening to. In short, Liz is still not sure if Gemini and Google Search will ever fully converge or not.View the full article

Google is testing a new widget for the Google Discover feed where you can follow news publishers and/or topics. It is called the "home follow widget."View the full article

Google added "Trending posts & discussions" title under What People Are Saying section within Google Search results. It also has those favicons at the top, which I don't think is new but it is all part of the package.View the full article

There are a number of complaints that the Google Search Console bulk data export to BigQuery is not working. The issue seemed to have started several days ago and is still not working today.View the full article

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week...View the full article

Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need to disavow links.View the full article

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."View the full article

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.View the full article

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads. View the full article

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode has better link cards to recipe sites now...View the full article

Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.View the full article

Google is testing a new AI Mode widget within the main search results that drives searchers away from the core search results and recipe listings/cards and into AI Mode, which then shows those horrible AI-generated Frankenstein recipes.View the full article

Google seems to be rolling out a new format for some of the AI Overviews it shows within search. This format shows a drop-down, expandable, accordion-style interface that you can expand to show more.View the full article

Google announced it updated AI Mode to link to more recipe sites and bloggers. "Starting today, when you search for meal ideas like 'easy dinners for two,' you can tap on the dish to see links to relevant recipe sites, plus a short overview of the dish to help with inspiration," Robby Stein from Google said on X.View the full article

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named "Build to order" and only works for Google Vehicle ads.View the full article