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Ads already follow you wherever you go. They’re on your TV, your phone, your train car—even on your airline tray table and escalator. Now, they’ll soon be in your chatbot, too. OpenAI announced last week that it will begin selling ads in ChatGPT. The move opens up a potentially massive revenue source for OpenAI—and is a huge threat to Google’s world-dominating ad empire. Here’s why. ChatGPT, Sell Me a Toaster For years, OpenAI has resisted the siren song of advertising and has kept its chatbot largely open to the world. That’s gone well for the company. Offering a massively valuable product for free has been, unsurprisingly, popular. ChatGPT now has a reported 900 million monthly users. Of those, 95% are on the company’s Free or Go tiers, which means they either pay $8 per month for the service or nothing at all. Providing cutting-edge AI to a tenth of humanity, though, is exquisitely expensive: OpenAI expects to burn through $115 billion in the next few years. To raise that kind of money, OpenAI needs to prove that it can monetize its vast trove of free users. Advertising, traditionally, has been the way to make money from nonpaying eyeballs. Indeed, in its announcement, OpenAI confirmed that its ads will initially be limited to Free and Go users. They will appear below organic answers and be specifically identified as advertising. The company says that the content of ads won’t determine the answers that ChatGPT gives—if you ask it for a toaster recommendation, for example, it won’t write glowingly about a toaster brand that happens to be an ad partner. But if you ask the bot how to fix your broken toaster—and it turns out your current appliance is a lost cause—ChatGPT might present you with paid ads for a replacement. A Better Mailbox Showing contextual ads beside organic search results is hardly new: That’s been Google’s business model for decades, and it makes the tech giant hundreds of billions per year. What’s different, though, is how OpenAI can target its ads. Matching ads to a specific user is hard. Google has traditionally done it by gathering vast troves of data about all of us, and then mining that data for insights on what we might buy. In some cases, it’s obvious what ad Google should show. If you search “flights to Aruba,” you’re probably traveling to Aruba, and the company can profitably show you a bazillion ads for Aruba hotels, Aruba rental cars, and the like for the next several months. But more than half of Google queries are “navigational.” These are purely transactional phrases that people type into the search engine in order to find something else. Many more queries are short and ambiguous. Looking at my own recent Google search history, for example, I typed in queries including “Sonicare skip slow start,” “Rancho San Ramon Community Park,” and “what minor American celebrities are big in Japan.” Good luck figuring out what ads to serve me based on that. In contrast, when people chat with ChatGPT, they tend to do so for a long time. The average “session” with the chatbot reportedly lasts 12 minutes and 24 seconds. That’s long enough to exchange a lot of information. And all that information gives the bot a strong sense of what the user wants—or might want to buy. In a recent session with ChatGPT, for example, I had a detailed conversation about whether a specific piece of lumber was pressure-treated, and how this might affect my ability to use it in my laser cutter. From our long chat, the bot now knows the exact project I’m working on (replacing a mailbox). If ads were live, it could use that context to try to sell me all manner of related things: better lumber, metal mailbox bases, construction adhesive, and the like. And it gets even better. ChatGPT knows I’m building a mailbox. But with its Memory function, it remembers from our previous chats the exact model of laser cutter I have, where I live, and much else about me. That would potentially allow the bot to serve me ads not just for lumber, but also for lumber that works in my laser cutter; that would hold up well to the climate in California, where I live; and that would be easy for me to work with, given my exceedingly limited patience and skill for woodworking. A Shot Across the Bow OpenAI’s exquisite knowledge of its users’ needs means it can likely sell ChatGPT ads for a premium. And because so many people use the bot, its potential ad market is massive. That makes OpenAI a huge threat to Google, the dominant player in the digital advertising market. The search engine processes about 8.5 billion queries per day. Since the average person searches Google about four times per day, that means Google Search likely has around 2.5 billion active users. That’s roughly triple OpenAI’s user base. But OpenAI is still growing aggressively. And again, the company’s users spend far longer with ChatGPT than Google’s users spend on its search engine: 12 minutes versus as little as five seconds for a Google search. The combination of a gigantic audience and lots of engagement time—plus a huge amount of targeting data—means OpenAI has all the tools it needs to threaten Google’s ad dominance in very short order. And there’s precedent for a new entrant to the ad world gaining ground quickly. In 2019, Amazon had only $12.63 billion in ad revenue. But 2024, that number swelled to $56.21 billion and is still growing. And that’s with far fewer users than OpenAI. Make no mistake, then. OpenAI’s announcement is a shot across Google’s bow. The company says its ad program is still in a testing phase. But so was ChatGPT when the company launched it. That OpenAI product completely changed the fabric of the digital world, altering how artificial intelligence is built and sold. OpenAI’s ads could soon do the same for the way it’s monetized. View the full article

In terms of social media content creation, selecting the right tools can greatly improve your workflow and engagement. Tools like Canva and Adobe Spark simplify graphic and video design, whereas Hootsuite and Buffer help manage scheduling and analytics efficiently. Collaboration platforms such as Miro and Filestage streamline brainstorming and review processes. Comprehending these tools and their features can help you choose the best options to raise your content strategy. What might be the best fit for your needs? Key Takeaways Canva offers an intuitive design platform with customizable templates and AI features for efficient social media content creation. Adobe Spark provides a user-friendly interface for dynamic video content, perfect for engaging social media audiences. Hootsuite streamlines social media management through scheduling, analytics, and a unified inbox for better engagement. Animoto allows users to create professional-quality videos effortlessly with pre-built templates and music tracks suited for social media. Miro enhances collaboration with real-time brainstorming tools, improving visual organization and content strategy development for teams. Overview of Social Media Content Creation Tools In today’s digital environment, where visual appeal is crucial for engaging audiences, having the right tools for social media content creation can make a significant difference. Various content creation tools, like Canva and Adobe Creative Cloud, empower you to design professional graphics and videos without needing advanced design skills, making the creative process more efficient. Furthermore, social media marketing tools such as Hootsuite and Buffer streamline your workflow by integrating scheduling and analytics, allowing you to manage posts effortlessly. Video creation tools like Animoto and Lumen5 cater to the growing demand for video content, whereas platforms like Snappa and Crello provide extensive libraries of templates and assets. Collaboration tools, including Miro and Filestage, improve teamwork and accelerate project timelines, boosting overall productivity. Canva: Design Made Easy Canva stands out as a leading tool in social media content creation, making design accessible to everyone. With its intuitive drag-and-drop interface and over 600,000 customizable templates, you don’t need advanced design skills to create attractive graphics. Its ai empowered content creation features, like Magic Write and Magic Switch, improve efficiency by allowing quick resizing for various social media channels. Furthermore, Canva‘s premium content library boasts over 100 million assets, enriching your design options. Collaboration tools enable real-time feedback, reducing turnaround time by 66%. You can even streamline your social media strategy with Canva’s Content Planner, which lets you create, schedule, and post directly from the platform, making it one of the top content creation tools for social media. Hootsuite: Streamlining Social Media Management While managing multiple social media platforms can feel overwhelming, Hootsuite simplifies this process by allowing users to schedule, engage, monitor, and analyze posts from a single dashboard. As one of the best tools for social media content creation, it utilizes AI social media marketing to provide personalized strategies and insights. Here are three key features: Unified Inbox: Consolidates messages for efficient engagement management, reducing workload by 80% with chatbot capabilities. Custom Reports: Tracks hundreds of metrics, enabling extensive analysis and performance optimization. Hootsuite: With over 25 million users, Hootsuite boasts 17 years of experience, recognized for its superior customer service and strong security features. These tools help streamline your social media management effectively. Buffer: AI-Powered Content Generation Buffer stands out as an important tool for marketers looking to improve their social media content creation through AI-powered solutions. This platform acts as one of the best AI social media post generators, allowing you to generate content ideas, rephrase drafts, and create posts seamlessly. It leverages real-time data to suggest ideal posting times and formats based on audience engagement metrics, ensuring your content reaches the right people. With an intuitive interface, you can easily schedule and manage multiple social media accounts. Buffer’s analytics capabilities offer valuable insights on post performance, helping you refine your content strategies for better engagement. Plus, its integration with Zapier boosts productivity by automating workflows, making it a vital content creation software for marketers. Adobe Spark: Dynamic Video Content Creation For those looking to improve their video content creation for social media, Adobe Spark offers a potent and user-friendly solution. This platform stands out among content creation apps because of its intuitive design and features customized for social media post creation tools. With Adobe Spark, you can: Easily create stunning videos using a drag-and-drop interface, perfect for beginners. Access a variety of templates and design options optimized for different social media formats. Integrate seamlessly with other Adobe Creative Cloud applications for advanced editing, if needed. Whether you opt for the free plan or subscribe to premium features starting at $9.99 per month, Adobe Spark provides the flexibility to cater to both individuals and businesses seeking effective video content. Loomly: Scheduling and Collaboration Simplified When managing social media content, Loomly simplifies the process by providing a centralized platform that streamlines scheduling, publishing, and analyzing posts across various channels. As a social media content creator, you’ll appreciate Loomly’s collaborative content calendar, which lets teams brainstorm, plan, and manage posts in real time. The built-in asset library allows easy access to images and videos, enhancing your workflow with content creation apps. Furthermore, Loomly offers automated post suggestions and a preview feature, so you can see how your content will appear on different platforms before hitting publish. With pricing starting at $25/month for the base plan, Loomly is an affordable choice for both individuals and teams, making social media management more efficient. InShot: User-Friendly Video Editing InShot stands out as a user-friendly video editing app that makes creating content accessible for everyone, regardless of skill level. Its simple interface allows you to easily trim, split, and merge clips, whereas versatile editing features let you adjust video speed and add music or effects to improve your projects. With support for various aspect ratios, you can tailor your videos for platforms like Instagram, TikTok, and YouTube, ensuring your content looks professional and polished. Simple Interface Design Maneuvering through the domain of video editing can seem intimidating, but with InShot, you’ll find that simplicity is key. This app stands out among the best content creation apps because of its intuitive interface, allowing you to edit with ease. Here are three features that improve its user-friendliness: Drag-and-Drop Functionality: Quickly assemble clips, music, and effects with minimal effort. Wide Format Support: Edit videos customized for platforms like Instagram, TikTok, and YouTube seamlessly. On-the-Go Editing: Create and share high-quality videos directly from your smartphone. InShot’s design makes it accessible for anyone, making it an excellent choice for those using an AI content generator for social media, ensuring you focus on creativity, not complexity. Versatile Editing Features Though creating engaging content is essential for social media success, having versatile editing features at your fingertips can make a significant difference. InShot is a user-friendly video editing app that’s ideal for any social media creator. With just a few taps, you can trim, cut, and merge video clips, making it accessible for both beginners and experienced editors. The app offers a variety of editing features, such as adjusting video speed, applying filters, and adding music or voiceovers. Furthermore, Instagram, TikTok, and YouTube support various aspect ratios, allowing you to customize videos for platforms like these. You can also incorporate text and stickers, enhancing storytelling and viewer engagement. It’s a top choice among content creator tools for producing high-quality videos efficiently. Miro: Visual Collaboration for Content Planning Miro is a strong online whiteboard tool that improves visual brainstorming sessions and collaborative content mapping, making it perfect for teams working on social media strategies. With its user-friendly interface, you can easily create mind maps and flowcharts that organize your ideas effectively. Plus, Miro’s real-time collaboration features allow everyone to contribute simultaneously, ensuring a seamless planning process. Visual Brainstorming Sessions When teams collaborate effectively, the brainstorming process can greatly refine content planning, and Miro serves as an excellent platform for this purpose. This online whiteboard tool improves collaboration by providing a centralized space for visual idea generation. Here are three key benefits of using Miro for visual brainstorming sessions: Real-time Ideation: Miro’s user-friendly interface allows team members to brainstorm simultaneously, boosting creativity and participation. Visual Organization: Features like sticky notes and templates help you organize concepts clearly, streamlining the content planning process. Integration Capabilities: Miro integrates with various tools, enabling a seamless workflow, which is essential for analyzing social media analytics and utilizing AI for social media posts effectively. Collaborative Content Mapping Collaborative content mapping is a crucial process that improves how teams plan and execute their social media strategies. Using Miro, you can augment communication and idea generation among team members in real-time, making it ideal for a marketing and social media manager. This online whiteboard tool allows you to create visual formats like mind maps and flowcharts, aligning your strategies effectively. Miro’s user-friendly interface supports diverse content mapping techniques, helping your team access and share the latest design files and project updates, especially beneficial for remote teams. Furthermore, its integration capabilities streamline workflow efficiency by connecting to various project management and communication tools, allowing you to leverage social media insights more effectively in your planning process. Filestage: Enhancing Review Processes Filestage improves review processes by providing a streamlined platform for content collaboration and approval. With its user-friendly interface and real-time capabilities, you can boost your workflow considerably. Here are three key features: Real-Time Collaboration: Team members can comment directly on content, streamlining communication and accelerating the review cycle. Version Control: Keep everyone on the same page by ensuring that all team members work with the latest files, reducing errors. Organized File Management: Easily track project status, which helps maintain timely completion across your content platforms. Animoto: Creating Engaging Video Presentations As your content review processes become more effective with tools like Filestage, enhancing your visual storytelling is equally important. Animoto is a user-friendly video creation tool that lets you transform photos and video clips into engaging videos with a simple drag-and-drop interface. The platform offers pre-built templates and music tracks, enabling you to produce professional-quality videos quickly. With various formats suitable for social media platforms, Animoto strengthens your content strategy through dynamic video presentations. Pricing starts with a free plan and paid options from $8 per month, catering to different production needs. It’s particularly beneficial for small businesses and social media marketers looking to leverage social media ai and the best social media analytics tools to boost engagement. Best Practices for Choosing the Right Tool How do you choose the right tool for your social media content creation? Start by evaluating your specific needs to guarantee the tool aligns with your content strategy. Consider the following: User-Friendliness: Look for intuitive tools like Canva or Crello that require minimal design skills, allowing for quick content creation. Integration Capabilities: Confirm the tool works seamlessly with your existing platforms, such as social media monitoring software or scheduling tools like Hootsuite. Collaboration Features: Opt for tools that support real-time editing and feedback, enhancing team efficiency. Finally, review pricing structures to find a solution that fits your budget while offering the best social media platform for your needs. This careful evaluation will streamline your workflow and improve output quality. Frequently Asked Questions What Is the Best Tool for Content Creation? The best tool for content creation depends on your needs and skills. For beginners, Canva’s user-friendly interface and vast asset library make it a top choice. If you’re experienced, Adobe Creative Cloud offers advanced features for high-quality visuals. For managing social media, Hootsuite combines content creation with scheduling and analytics. If video is your focus, Animoto simplifies video production. Snappa is great for quick, professional graphics. Choose based on your specific requirements. What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests that for every five promotional posts, you should share five engaging and five informative posts. This balance helps you build trust with your audience, as it provides content beyond just sales pitches. By following the 5 5 5 Rule, you’ll improve audience engagement and cultivate community development around your brand. Diverse content meets various interests, enhancing brand recognition and loyalty among your followers. What Are the Big 4 of Social Media Tools? The Big 4 of social media tools are Hootsuite, Buffer, Sprout Social, and SocialPilot. Hootsuite thrives in managing multiple networks and offers advanced analytics. Buffer is user-friendly, focusing on scheduling posts and audience engagement. Sprout Social provides robust reporting features, customized for businesses aiming to convert engagement into revenue. Finally, SocialPilot is designed for teams, with collaborative tools and affordable pricing, making it easy to manage various social platforms efficiently. What Is the 50 30 20 Rule for Social Media? The 50 30 20 rule for social media suggests you should allocate 50% of your content to entertaining posts, 30% to informative material, and 20% to promotional messages. This balanced approach keeps your audience engaged by preventing them from feeling overwhelmed with constant promotions. Conclusion In conclusion, selecting the right tools for social media content creation can greatly improve your team’s productivity and engagement. Platforms like Canva and Adobe Spark simplify design, whereas management tools like Hootsuite and Buffer optimize scheduling and analytics. Collaboration tools, such as Miro and Filestage, make brainstorming and reviews more efficient. By comprehending these options, you can tailor your toolkit to meet your specific needs, ensuring your content resonates effectively with your audience. Image via Google Gemini This article, "Best Tools for Social Media Content Creation" was first published on Small Business Trends View the full article

In terms of social media content creation, selecting the right tools can greatly improve your workflow and engagement. Tools like Canva and Adobe Spark simplify graphic and video design, whereas Hootsuite and Buffer help manage scheduling and analytics efficiently. Collaboration platforms such as Miro and Filestage streamline brainstorming and review processes. Comprehending these tools and their features can help you choose the best options to raise your content strategy. What might be the best fit for your needs? Key Takeaways Canva offers an intuitive design platform with customizable templates and AI features for efficient social media content creation. Adobe Spark provides a user-friendly interface for dynamic video content, perfect for engaging social media audiences. Hootsuite streamlines social media management through scheduling, analytics, and a unified inbox for better engagement. Animoto allows users to create professional-quality videos effortlessly with pre-built templates and music tracks suited for social media. Miro enhances collaboration with real-time brainstorming tools, improving visual organization and content strategy development for teams. Overview of Social Media Content Creation Tools In today’s digital environment, where visual appeal is crucial for engaging audiences, having the right tools for social media content creation can make a significant difference. Various content creation tools, like Canva and Adobe Creative Cloud, empower you to design professional graphics and videos without needing advanced design skills, making the creative process more efficient. Furthermore, social media marketing tools such as Hootsuite and Buffer streamline your workflow by integrating scheduling and analytics, allowing you to manage posts effortlessly. Video creation tools like Animoto and Lumen5 cater to the growing demand for video content, whereas platforms like Snappa and Crello provide extensive libraries of templates and assets. Collaboration tools, including Miro and Filestage, improve teamwork and accelerate project timelines, boosting overall productivity. Canva: Design Made Easy Canva stands out as a leading tool in social media content creation, making design accessible to everyone. With its intuitive drag-and-drop interface and over 600,000 customizable templates, you don’t need advanced design skills to create attractive graphics. Its ai empowered content creation features, like Magic Write and Magic Switch, improve efficiency by allowing quick resizing for various social media channels. Furthermore, Canva‘s premium content library boasts over 100 million assets, enriching your design options. Collaboration tools enable real-time feedback, reducing turnaround time by 66%. You can even streamline your social media strategy with Canva’s Content Planner, which lets you create, schedule, and post directly from the platform, making it one of the top content creation tools for social media. Hootsuite: Streamlining Social Media Management While managing multiple social media platforms can feel overwhelming, Hootsuite simplifies this process by allowing users to schedule, engage, monitor, and analyze posts from a single dashboard. As one of the best tools for social media content creation, it utilizes AI social media marketing to provide personalized strategies and insights. Here are three key features: Unified Inbox: Consolidates messages for efficient engagement management, reducing workload by 80% with chatbot capabilities. Custom Reports: Tracks hundreds of metrics, enabling extensive analysis and performance optimization. Hootsuite: With over 25 million users, Hootsuite boasts 17 years of experience, recognized for its superior customer service and strong security features. These tools help streamline your social media management effectively. Buffer: AI-Powered Content Generation Buffer stands out as an important tool for marketers looking to improve their social media content creation through AI-powered solutions. This platform acts as one of the best AI social media post generators, allowing you to generate content ideas, rephrase drafts, and create posts seamlessly. It leverages real-time data to suggest ideal posting times and formats based on audience engagement metrics, ensuring your content reaches the right people. With an intuitive interface, you can easily schedule and manage multiple social media accounts. Buffer’s analytics capabilities offer valuable insights on post performance, helping you refine your content strategies for better engagement. Plus, its integration with Zapier boosts productivity by automating workflows, making it a vital content creation software for marketers. Adobe Spark: Dynamic Video Content Creation For those looking to improve their video content creation for social media, Adobe Spark offers a potent and user-friendly solution. This platform stands out among content creation apps because of its intuitive design and features customized for social media post creation tools. With Adobe Spark, you can: Easily create stunning videos using a drag-and-drop interface, perfect for beginners. Access a variety of templates and design options optimized for different social media formats. Integrate seamlessly with other Adobe Creative Cloud applications for advanced editing, if needed. Whether you opt for the free plan or subscribe to premium features starting at $9.99 per month, Adobe Spark provides the flexibility to cater to both individuals and businesses seeking effective video content. Loomly: Scheduling and Collaboration Simplified When managing social media content, Loomly simplifies the process by providing a centralized platform that streamlines scheduling, publishing, and analyzing posts across various channels. As a social media content creator, you’ll appreciate Loomly’s collaborative content calendar, which lets teams brainstorm, plan, and manage posts in real time. The built-in asset library allows easy access to images and videos, enhancing your workflow with content creation apps. Furthermore, Loomly offers automated post suggestions and a preview feature, so you can see how your content will appear on different platforms before hitting publish. With pricing starting at $25/month for the base plan, Loomly is an affordable choice for both individuals and teams, making social media management more efficient. InShot: User-Friendly Video Editing InShot stands out as a user-friendly video editing app that makes creating content accessible for everyone, regardless of skill level. Its simple interface allows you to easily trim, split, and merge clips, whereas versatile editing features let you adjust video speed and add music or effects to improve your projects. With support for various aspect ratios, you can tailor your videos for platforms like Instagram, TikTok, and YouTube, ensuring your content looks professional and polished. Simple Interface Design Maneuvering through the domain of video editing can seem intimidating, but with InShot, you’ll find that simplicity is key. This app stands out among the best content creation apps because of its intuitive interface, allowing you to edit with ease. Here are three features that improve its user-friendliness: Drag-and-Drop Functionality: Quickly assemble clips, music, and effects with minimal effort. Wide Format Support: Edit videos customized for platforms like Instagram, TikTok, and YouTube seamlessly. On-the-Go Editing: Create and share high-quality videos directly from your smartphone. InShot’s design makes it accessible for anyone, making it an excellent choice for those using an AI content generator for social media, ensuring you focus on creativity, not complexity. Versatile Editing Features Though creating engaging content is essential for social media success, having versatile editing features at your fingertips can make a significant difference. InShot is a user-friendly video editing app that’s ideal for any social media creator. With just a few taps, you can trim, cut, and merge video clips, making it accessible for both beginners and experienced editors. The app offers a variety of editing features, such as adjusting video speed, applying filters, and adding music or voiceovers. Furthermore, Instagram, TikTok, and YouTube support various aspect ratios, allowing you to customize videos for platforms like these. You can also incorporate text and stickers, enhancing storytelling and viewer engagement. It’s a top choice among content creator tools for producing high-quality videos efficiently. Miro: Visual Collaboration for Content Planning Miro is a strong online whiteboard tool that improves visual brainstorming sessions and collaborative content mapping, making it perfect for teams working on social media strategies. With its user-friendly interface, you can easily create mind maps and flowcharts that organize your ideas effectively. Plus, Miro’s real-time collaboration features allow everyone to contribute simultaneously, ensuring a seamless planning process. Visual Brainstorming Sessions When teams collaborate effectively, the brainstorming process can greatly refine content planning, and Miro serves as an excellent platform for this purpose. This online whiteboard tool improves collaboration by providing a centralized space for visual idea generation. Here are three key benefits of using Miro for visual brainstorming sessions: Real-time Ideation: Miro’s user-friendly interface allows team members to brainstorm simultaneously, boosting creativity and participation. Visual Organization: Features like sticky notes and templates help you organize concepts clearly, streamlining the content planning process. Integration Capabilities: Miro integrates with various tools, enabling a seamless workflow, which is essential for analyzing social media analytics and utilizing AI for social media posts effectively. Collaborative Content Mapping Collaborative content mapping is a crucial process that improves how teams plan and execute their social media strategies. Using Miro, you can augment communication and idea generation among team members in real-time, making it ideal for a marketing and social media manager. This online whiteboard tool allows you to create visual formats like mind maps and flowcharts, aligning your strategies effectively. Miro’s user-friendly interface supports diverse content mapping techniques, helping your team access and share the latest design files and project updates, especially beneficial for remote teams. Furthermore, its integration capabilities streamline workflow efficiency by connecting to various project management and communication tools, allowing you to leverage social media insights more effectively in your planning process. Filestage: Enhancing Review Processes Filestage improves review processes by providing a streamlined platform for content collaboration and approval. With its user-friendly interface and real-time capabilities, you can boost your workflow considerably. Here are three key features: Real-Time Collaboration: Team members can comment directly on content, streamlining communication and accelerating the review cycle. Version Control: Keep everyone on the same page by ensuring that all team members work with the latest files, reducing errors. Organized File Management: Easily track project status, which helps maintain timely completion across your content platforms. Animoto: Creating Engaging Video Presentations As your content review processes become more effective with tools like Filestage, enhancing your visual storytelling is equally important. Animoto is a user-friendly video creation tool that lets you transform photos and video clips into engaging videos with a simple drag-and-drop interface. The platform offers pre-built templates and music tracks, enabling you to produce professional-quality videos quickly. With various formats suitable for social media platforms, Animoto strengthens your content strategy through dynamic video presentations. Pricing starts with a free plan and paid options from $8 per month, catering to different production needs. It’s particularly beneficial for small businesses and social media marketers looking to leverage social media ai and the best social media analytics tools to boost engagement. Best Practices for Choosing the Right Tool How do you choose the right tool for your social media content creation? Start by evaluating your specific needs to guarantee the tool aligns with your content strategy. Consider the following: User-Friendliness: Look for intuitive tools like Canva or Crello that require minimal design skills, allowing for quick content creation. Integration Capabilities: Confirm the tool works seamlessly with your existing platforms, such as social media monitoring software or scheduling tools like Hootsuite. Collaboration Features: Opt for tools that support real-time editing and feedback, enhancing team efficiency. Finally, review pricing structures to find a solution that fits your budget while offering the best social media platform for your needs. This careful evaluation will streamline your workflow and improve output quality. Frequently Asked Questions What Is the Best Tool for Content Creation? The best tool for content creation depends on your needs and skills. For beginners, Canva’s user-friendly interface and vast asset library make it a top choice. If you’re experienced, Adobe Creative Cloud offers advanced features for high-quality visuals. For managing social media, Hootsuite combines content creation with scheduling and analytics. If video is your focus, Animoto simplifies video production. Snappa is great for quick, professional graphics. Choose based on your specific requirements. What Is the 5 5 5 Rule on Social Media? The 5 5 5 Rule on social media suggests that for every five promotional posts, you should share five engaging and five informative posts. This balance helps you build trust with your audience, as it provides content beyond just sales pitches. By following the 5 5 5 Rule, you’ll improve audience engagement and cultivate community development around your brand. Diverse content meets various interests, enhancing brand recognition and loyalty among your followers. What Are the Big 4 of Social Media Tools? The Big 4 of social media tools are Hootsuite, Buffer, Sprout Social, and SocialPilot. Hootsuite thrives in managing multiple networks and offers advanced analytics. Buffer is user-friendly, focusing on scheduling posts and audience engagement. Sprout Social provides robust reporting features, customized for businesses aiming to convert engagement into revenue. Finally, SocialPilot is designed for teams, with collaborative tools and affordable pricing, making it easy to manage various social platforms efficiently. What Is the 50 30 20 Rule for Social Media? The 50 30 20 rule for social media suggests you should allocate 50% of your content to entertaining posts, 30% to informative material, and 20% to promotional messages. This balanced approach keeps your audience engaged by preventing them from feeling overwhelmed with constant promotions. Conclusion In conclusion, selecting the right tools for social media content creation can greatly improve your team’s productivity and engagement. Platforms like Canva and Adobe Spark simplify design, whereas management tools like Hootsuite and Buffer optimize scheduling and analytics. Collaboration tools, such as Miro and Filestage, make brainstorming and reviews more efficient. By comprehending these options, you can tailor your toolkit to meet your specific needs, ensuring your content resonates effectively with your audience. Image via Google Gemini This article, "Best Tools for Social Media Content Creation" was first published on Small Business Trends View the full article

When Apple introduced Liquid Glass to the public in June of last year, it kicked off a saga that's still ongoing. The company's toned down the effect multiple times, and in November, it added controls for tinting it. Some have even found out ways to disable Liquid Glass entirely. It's not a quagmire I'd jump into willingly, but apparently, that's exactly what Android's about to do. According to "images of internal builds" seen by 9to5Google, Android's next update will add significant amounts of blur "across Android 17." "Throughout the OS, you can expect a system UI that switches from solid light or dark backgrounds to a blur effect that allows you to see what's immediately behind the component you're interacting with," writes 9to5Google's Abner Li. That sounds a lot like Liquid Glass to me, and Li further confirms that elements like the volume bar and mode switcher will be translucent, allowing you to see your wallpaper and app icons in the background. Credit: Google This actually isn't Google's first time experimenting with transparency effects. In Android 16 QPR1, Google already added blur to the notification and quick settings panels. What's new is that we can now expect it in other parts of the OS as well, for a more cohesive look. So if it hasn't bothered you yet, you don't need to worry about opening your phone on Android 17's release date and seeing a brand new interface. Li also says that "Compared to Liquid Glass on iOS, Android's new look is more subtle," although some are likely to be more sensitive to it than others. Personally, I haven't noticed the blur that's already there much, but even if you don't mind the aesthetic, the effect can be a slight drain on battery life. Luckily, even before it's been introduced across the OS at large, there's a way to turn off blur in Android. This came in Android QPR2, specifically as a response to the new effects (although it was technically available in developer options before then). To do this, open your Settings app, and then navigate to Accessibility > Color & Motion. From there, tap on Reduce blur effects. The change will take place immediately, so you'll be able to test then and there which look you prefer. Like other new Android features, the blur is likely to come to Pixels first, and because Google's branding it as part of its own Material 3 Expressive design language, it might not make the jump to Samsung Galaxy or other Android phones. The exception could be in Google-branded apps, although Li said "it remains to be seen" whether Google will add blur to its apps in addition to the OS. View the full article

With Andy Burnham sidelined, the health secretary is the strongest contender to challenge for the Labour leadershipView the full article

Investment platform did not have the correct permission to sell crypto ETNs for approximately three monthsView the full article

Nato chief says continent cannot afford to replace American security umbrellaView the full article

CoreWeave and Nvidia announced Monday that the AI chipmaker has invested another $2 billion as part of a plan to accelerate the buildout of more than five gigawatts of artificial-intelligence (AI) factories by 2030. That’s on top of its previous $3.3 billion investment. CoreWeave is a cloud computing platform focused on artificial intelligence. According to a release from Nvidia, the chipmaker bought CoreWeave Class A common stock at $87.20 a share, which “reflects it’s confidence in CoreWeave’s business, team and growth strategy as a cloud platform built on NVIDIA infrastructure.” The news sent shares of CoreWeave, Inc. (Nasdaq: CRWV) up 12% in Monday morning trading; at the time of this writing, in midday trading, it was trading up over 9%. “Demand for AI continues to grow exponentially and the need for compute has never been greater, the companies said in a joint statement. “AI is entering its next frontier and driving the largest infrastructure buildout in human history,” Jensen Huang, founder and CEO of Nvidia added. “CoreWeave’s deep AI factory expertise, platform software, and unmatched execution velocity are recognized across the industry. Together, we’re racing to meet extraordinary demand for NVIDIA AI factories—the foundation of the AI industrial revolution.” The deal does two things: It gives CoreWeave “early access” to Nvidia’s new central processing unit (CPU) and other products; and pits Nvidia up against Intel and Advanced Micro Devices as direct competitors, according to a report from LinkedIn News. Coreweave financials CoreWeave became a publicly-traded company in March, debuting on the Nasdaq exchange—after raising billions, in part from Nvidia, per CNBC. In November, the company reported third-quarter 2025 earnings with revenue beating analyst expectations at $1.36 billion (versus $1.29 billion), but reported negative earnings per share (EPS) of 22 cents. Operating income was also down 56% to $51.9 million. That, in addition to high infrastructure costs, third-party partner delays, and high debt, caused its share price to drop at the time. View the full article

Hi there, Remote work has always suited me better than office life: letting me work at my own pace while staying close to those who matter most. Today, that’s my kids; before them, it was my mutt and favorite co-worker, Paro. Along the way, I’ve come to recognize the challenges of remote work too: loneliness, pajama days, and finding the right places to work from. If you’re like me, today’s reads offer practical advice on achieving a healthier work-life balance, with a bonus article to help you decide whether going remote is right for you in the first place. Enjoy the read. — Maja Our Favorite Articles 💯Is Remote Work Really for You? (Psychology Today)Psychologists outline four clear signs that remote work fits your personality—and a few hints that it might quietly be working against you. 👉 ​Read here​. The Best Dogs for Working From Home (Best Life)Dogs make great co-workers—but having one demanding a game of fetch mid-Zoom isn’t always ideal. Some breeds are simply better suited for long, quiet days at home. 👉 ​Learn more​. Why Remote Workers Are Struggling to Sleep (Tom’s Guide)Doctors explain why many remote workers are sleeping worse this winter, and share three simple fixes to reset boundaries between work, rest, and recovery. 👉 ​Find out how​. The Best Ways to Negotiate Flexibility (Phys.org)Requesting remote or flexible work can be more, or less, successful depending on how you build your case. 👉 ​Keep reading​. This Week's Sponsor 🙌Your new website, email address & cloud storage. Simple. Fast. Secure.Discover ​ace.me​: Your all-in-one website, email and cloud storage. Ditch Linktree, Gmail and Dropbox for a privacy focused experience. Build amazing sites effortlessly, enjoy your mails in a modern messenger format, all free forever. Sign up now! Remotive Jobs 💼Let's get you hired! This great company is hiring now: 💻 Engineering 👉 ​Senior Independent Software Developer at A.Team​ (Americas, Europe, Israel) 👉 ​Senior Independent AI Engineer / Architect at A.Team​ (Americas, Europe, Israel) 👉 ​Senior Software Engineer, Global Contractor at Jump​ (Worldwide) 📱 Product 👉 ​Product Inventor / Engineer @ Fun Ecom Co | Great People & Flexible Hours at JLS Trading Co​ (Worldwide) 🧚 Customer service 👉 ​Client Support Specialist at Clipboard Health​ (Europe, Canada, South Africa, Philippines, Jamaica) Free Guides & Tools​Premium Job Board​We curate 115,000+ fully remote jobs so you don't have to. ➡️ ​Find your remote job​ ​Job Search Tips​Looking for a remote job? Here are our tips to help you work remotely. ➡️ ​Check it out Join the Remotive newsletter Subscribe to get our latest content by email. Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again. Email address Subscribe Powered by ConvertKit View the full article

The government mortgage securitization guarantor flagged the goal back during the first The President administration, warning then that it would be a long-term project. View the full article

For weeks, the leaders of Minnesota’s most prominent businesses have remained tight-lipped as thousands of ICE agents have flooded the Twin Cities, where those agents have raided residential neighborhoods, detained employees from local businesses, and taken multiple schoolchildren in broad daylight. Now, over the weekend, more than 60 Minnesota-based CEOs finally spoke out against ICE in a brief collective letter. The 200-word letter was released on January 25 by Minnesota’s Chamber of Commerce. It came the day after a U.S. Border Patrol officer shot and killed Minneapolis resident and ICU nurse Alex Pretti, and weeks after the death of Minneapolis writer Renee Good, who was fatally shot by an ICE agent on January 7. In the letter, the business leaders call for “an immediate deescalation of tensions,” and for “state, local and federal officials to work together to find real solutions.” But, for many Minnesotans, this response is too little, too late. A culture of corporate silence Just a few years ago, it was fairly commonplace for major companies to speak out about social justice—to varying degrees of actual commitment and impact. In the summer of 2020, during President The President’s first term, Minnesota-based companies including General Mills, Target, Best Buy, Cargill, UnitedHealth Group, 3M, and Land O’Lakes all offered statements in the immediate wake of the murder of George Floyd by Minneapolis police. But now, during The President’s second term, corporate silence has become the norm as companies opt to remain mute on critical issues rather than attracting the The President administration’s ire. Until recently, the above companies have failed to speak up amidst large-scale ICE raids in their home state. Earlier this month, Fast Company writer Joe Berkowitz reached out to all of them regarding ICE’s presence in Minneapolis, and received radio silence. Meanwhile, small businesses in the community were actively responding to the situation by condemning ICE and setting up fundraisers for affected residents. Now, though, it seems that major Minnesotan companies finally feel that silence is no longer a viable path forward. Their new letter was signed by CEOs from all of the aforementioned companies, as well as others like Blue Cross and Blue Shield of Minnesota, Mayo Clinic, the Minnesota Vikings, Xcel Energy, and more. “The business community in Minnesota prides itself in providing leadership and solving problems to ensure a strong and vibrant state,” the letter starts. “The recent challenges facing our state have created widespread disruption and tragic loss of life.” It continues, “In this difficult moment for our community, we call for peace and focused cooperation among local, state and federal leaders to achieve a swift and durable solution that enables families, businesses, our employees, and communities across Minnesota to resume our work to build a bright and prosperous future.” Notably, the letter never actually references ICE or U.S. Border Patrol by name, and only acknowledges Pretti’s death as “yesterday’s tragic news.” Too little, too late So far, some commenters online have expressed their gratitude to these companies for coming forward. But the overwhelming response has been dominated by people who are incredulous at the statement’s timing—and its lack of direct language. “I’d argue this isn’t even ‘breaking silence,’” one comment under a post from The Minnesota Star Tribune reads. “This statement essentially says nothing. They are just speaking out to avoid criticism.” A second comment noted, “It reads with the subtext ‘please let’s all calm down so we can make money again’ PASS.” And a third user added, “Y’all have the resources to do more than write a letter. Pause operations for a week, pay your employees anyway, go to DC and take an actual risk. Small businesses stood 10 toes down and lost revenue on Friday while yall stayed open. Leadership isn’t just about bts conversations . . . it’s also about using your leverage. So use it.” View the full article

If not now, yen?View the full article

The Wienermobiles are coming back for a bite at the Brickyard in May, giving them another chance to relish the spotlight of racing’s biggest weekend. Oscar Mayer announced Sunday all six of its famed street-ready vehicles will compete for the second straight year on Indianapolis Motor Speedway’s historic 2.5-mile oval. The Wienie 500 is scheduled for May 22 during the track’s annual Carburation Day festivities. Last year’s race was such a hit, organizers wanted to give fans a second round to savor the flavor of a light-hearted competition just two days before IndyCar’s marquis race — the Indianapolis 500. The presentation will have a familiar look for fans who watched last year’s inaugural race. Each Wienermobile will feature toppings representing an American regional favorite while carrying carry custom decals. Drivers will don Hotdogger racing suits while the iconic “Wiener Song” plays and the champ drives into “wieners circle.” Slaw Dog, which represents the Southeast, will try to prove it is beefy enough to defend last year’s crown. Four other regional favorites also are expected to return — Chi Dog (Midwest), New York Dog (East), Chili Dog (South) and Seattle Dog (Northwest). But the Sonoran Dog may be replaced after failing to cut the mustard in 2025. Fans can choose the final entrant from a menu of seven possibilities, including the Sonoran Dog, by visiting Instagram in the first “Pick Your Dog” Wienie 500 bracket. Updates will be provided on the Instagram account or on TikTok. “The response to the first Wienie 500 was overwhelming, and we heard the fans loud and clear that they were hungry for more,” Kelsey Rice, Oscar Mayer brand communications director said in a statement. “This year, we’re supercharging the experience, delivering an even bigger, bolder and more unforgettable event that puts the fans at the forefront. With amplified engagement, intensified rivalries and more surprises in store, we’re giving the people what they want — an unparalleled live experience that will leave them craving more.” View the full article

If you’re running an e-commerce business, choosing the right referral software can greatly affect your growth. Effective referral programs not just attract new customers but furthermore improve loyalty among existing ones. With various options available, it’s crucial to understand the strengths of each software solution. In this discussion, we’ll explore the top seven referral software options customized for e-commerce, ensuring you have the insights needed to make an informed decision for your business. Key Takeaways ReferralCandy offers seamless integration with Shopify/WooCommerce, making it ideal for e-commerce businesses starting at $59/month. Friendbuy provides extensive customization options, targeting D2C brands, with pricing starting at $249/month. Yotpo combines referral programs with loyalty and review systems, offering tailored pricing to fit various business needs. Extole features advanced analytics suitable for large enterprises, with custom pricing available to accommodate specific requirements. Referral Rock is user-friendly for SMBs and B2B companies, allowing customizable rewards starting at $175/month. What Is Referral Software? Referral software is a powerful tool designed to help businesses utilize the potential of their existing customer base to attract new clients. This software enables companies to create and manage referral programs effectively, offering customizable referral links or codes that customers can share. One of the key features of referral program software is its ability to automate reward delivery, ensuring that customers receive incentives without delay. Furthermore, these tools often include fraud prevention measures, CRM and e-commerce integrations, and analytics to track performance and ROI. By leveraging referral programs, businesses can greatly reduce customer acquisition costs, as referrals from friends are known to lead to long-term customers. Successful brands like Dropbox and PayPal have shown that well-structured referral programs can drive considerable growth. As of 2025, referral software remains crucial for optimizing customer acquisition strategies and enhancing overall business success. Importance of Referral Programs in E-commerce Referral programs are a cost-effective acquisition strategy for e-commerce businesses, potentially cutting customer acquisition costs by up to 50%. They not just help attract new customers but additionally improve brand loyalty, as referred customers are 18% more likely to stick around. With proven success from brands like Dropbox and PayPal, implementing a referral program can greatly boost your sales and customer lifetime value. Cost-Effective Acquisition Strategy In today’s competitive e-commerce environment, implementing a cost-effective acquisition strategy is crucial for sustained growth. Referral programs dramatically reduce customer acquisition costs, as acquiring a new customer can be up to four times more expensive than retaining an existing one. When you use referral program software for small business, you can leverage word-of-mouth marketing, which is highly trusted by consumers. Customers referred by friends are 18% more likely to stay loyal, enhancing your retention rates. Successful brands like Dropbox and PayPal show that structured referral programs can boost customer bases by over 25%. By embracing this strategy, you not only cut costs but additionally increase customer lifetime value, leading to long-term benefits. Benefit Impact Lower acquisition costs Up to 4 times cheaper Increased customer loyalty 18% more likely to stay Growth potential Over 25% increase in customers Enhanced Brand Loyalty Strategies Successful e-commerce businesses understand that building brand loyalty goes beyond simply attracting customers; it involves creating lasting relationships that encourage repeat purchases and advocacy. Implementing a referral program can greatly improve brand loyalty, as customers referred by friends are 18% more likely to stay long-term. By using referral software for small business, you can reduce customer acquisition costs, which is essential since acquiring new customers can be up to four times more expensive than retaining existing ones. Successful brands like Dropbox and PayPal showcase the effectiveness of referral marketing. Engaging customers in referral programs often leads to higher lifetime value, with gamification and personalized rewards further increasing participation and advocacy, ensuring a loyal customer base for your e-commerce business. Criteria for Choosing Referral Software How can you guarantee that your chosen referral software truly meets your e-commerce needs? Selecting the right referral software is essential for maximizing your marketing efforts and enhancing customer engagement. Here are key criteria to take into account: Integration Capabilities: Confirm it seamlessly integrates with your existing platforms like Shopify or WooCommerce. Customization Options: Look for flexibility in creating referral programs that resonate with your target audience. Automated Reward Delivery: Choose software that automates reward distribution to streamline the process for both referrers and referred customers. Reporting and Analytics: Analyze the software’s ability to provide detailed insights into referral performance, which helps optimize your marketing strategies. Scalability: The referral software should support growth, accommodating increased referral volumes and more complex campaign structures as your e-commerce business expands. Overview of the Top Referral Software Solutions Now that you know what to look for in referral software, let’s explore some of the top solutions available. Each option offers unique features customized to different business needs, from seamless integrations to extensive customization. Comprehending these key features will help you find the best fit for your e-commerce brand. Key Features Overview A thorough grasp of the key features of top referral software solutions is essential for e-commerce businesses aiming to improve customer acquisition through word-of-mouth marketing. The best ecommerce referral programs offer various functionalities that cater to different needs. Here are key features to evaluate: Integration Ease: Solutions like ReferralCandy work seamlessly with platforms like Shopify and WooCommerce. Customization Options: Friendbuy allows extensive A/B testing and widget customization for personalized campaigns. Comprehensive Tools: Yotpo combines referrals with loyalty and review systems, providing a holistic marketing approach. User-Friendly Interface: Referral Rock simplifies setup and management for small to mid-sized businesses. Advanced Analytics: Extole delivers robust reporting and segmentation for large enterprises needing scalable solutions. Understanding these features can help you choose the right referral software for your e-commerce needs. Ideal Business Fit When selecting the right referral software solution for your e-commerce business, it’s crucial to take into account how each option aligns with your specific needs. Each platform offers unique features catering to different business types. Here’s a quick comparison: Software Ideal For Starting Price ReferralCandy Startups, Shopify/WooCommerce $59/month Friendbuy D2C brands with customization $249/month Yotpo Extensive marketing tools Custom pricing Extole Large enterprises with analytics Custom pricing Referral Rock SMBs and B2B, user-friendly setup $175/month Choosing the right tool for your automated referral program involves evaluating these options to find the best fit for your goals and budget. In-Depth Look at Each Software Solution Understanding the various referral software solutions available for e-commerce can greatly impact your business’s growth strategy. Each option offers unique features that cater to different needs. Here’s a quick overview of some leading solutions: ReferralCandy: Ideal for e-commerce, it integrates seamlessly with platforms like Shopify, automating rewards for improved engagement, starting at $59/month. Friendbuy: Customizable with A/B testing, it suits D2C brands, beginning at $249/month. Yotpo: Combines referral capabilities with marketing tools, leveraging user-generated content and offering valuable analytics. Referral Rock: User-friendly for SMBs and B2B, it has customizable rewards, starting at $175/month. Extole: Designed for large enterprises, featuring advanced reporting and automated rewards for thorough campaigns. Choosing the right referral CRM can streamline your marketing efforts and drive customer acquisition effectively. Key Features to Consider in Referral Software Selecting the right referral software isn’t just about finding a tool; it involves grasping which key features can improve your e-commerce strategy. First, look for automated reward delivery to streamline incentivizing customers for successful referrals, enhancing engagement and retention. Customizable referral links or codes are also important, as they allow you to tailor programs to various customer segments and marketing strategies. Advanced analytics and ROI tracking are crucial for evaluating referral campaign performance, helping you optimize strategies based on data-driven insights. Moreover, verify the software integrates smoothly with platforms like Shopify or WooCommerce to leverage your existing customer relationships effectively. Finally, consider referral software that includes gamification elements, as these can greatly boost customer motivation to participate in programs. Many companies offer free referral marketing software that includes these features, making it easier to find the right fit for your business. Final Thoughts on Implementing Referral Programs Implementing referral programs can greatly improve your e-commerce strategy, especially as you look to build a loyal customer base. These programs not only improve customer retention but additionally reduce acquisition costs considerably. Leveraging existing customers can be four times cheaper than acquiring new ones, making it a smart investment. Here are a few key points to keep in mind: Automate rewards: Use referral software like ReferralCandy for seamless reward delivery. Customizable incentives: Offer cash, discounts, or store credit to motivate referrals. Engagement boost: Referred customers are 18% more likely to stay with your brand. Successful examples: Look at Dropbox and PayPal for inspiration on growth through referrals. Explore free referral websites: Many options exist to help you kickstart your program without initial costs. Integrating these elements can position your business for sustained growth and customer loyalty. Frequently Asked Questions What Is the Best Referral System? The best referral system depends on your specific needs and goals. Look for systems that integrate easily with your existing platforms, offering customizable rewards to motivate participation. Effective systems improve customer retention and reduce acquisition costs, contributing to higher lifetime value. Consider options with robust analytics for tracking performance. User-friendly interfaces and automation can streamline your campaign management, enabling you to launch and scale referral efforts efficiently. Evaluate these criteria to find the right fit. What Is the Best Employee Referral Software? When considering the best employee referral software, look for platforms that streamline the recommendation process. Software like ReferralCandy and Friendbuy can incentivize employees to refer qualified candidates by offering rewards. These tools often integrate with existing HR systems, enabling seamless tracking of referrals. Research indicates that referred employees are hired 55% faster and typically remain longer, leading to significant cost savings in recruitment. Prioritize user-friendly interfaces and efficient management features for ideal results. What Company Has the Best Referral Program? When evaluating companies with outstanding referral programs, Dropbox and PayPal stand out. https://www.youtube.com/watch?v=wqMtnX5Zq04 Dropbox incentivized users with extra storage for each referral, boosting sign-ups considerably. PayPal’s program offered cash rewards, swiftly growing its user base. Both strategies demonstrate effective customer engagement methods. Furthermore, ReferralCandy and Yotpo provide tools for businesses to create successful referral initiatives. Each company’s approach can serve as a model for enhancing customer acquisition through referrals in various industries. What Is the Ideal Referral System? An ideal referral system generates unique links or codes for tracking referrals and rewards effectively. It automates reward delivery, ensuring referrers and referred customers receive incentives quickly. Personalization plays an essential role, as customized messaging and rewards can greatly boost conversion rates. Integration with platforms like Shopify or WooCommerce improves functionality, whereas advanced analytics allows you to assess program performance, optimize strategies, and track the overall customer lifetime value efficiently. Conclusion Implementing a referral program can greatly improve your e-commerce business by leveraging existing customers to attract new ones. By selecting the right referral software, such as ReferralCandy or Yotpo, you can optimize customer acquisition and retention. Consider your specific needs, budget, and the features offered when making your choice. With the right solution, you can create an effective and seamless referral system that drives growth and builds brand loyalty among your customers. Image via Google Gemini and ArtSmart This article, "7 Best Referral Software Solutions for E-commerce" was first published on Small Business Trends View the full article

If you’re running an e-commerce business, choosing the right referral software can greatly affect your growth. Effective referral programs not just attract new customers but furthermore improve loyalty among existing ones. With various options available, it’s crucial to understand the strengths of each software solution. In this discussion, we’ll explore the top seven referral software options customized for e-commerce, ensuring you have the insights needed to make an informed decision for your business. Key Takeaways ReferralCandy offers seamless integration with Shopify/WooCommerce, making it ideal for e-commerce businesses starting at $59/month. Friendbuy provides extensive customization options, targeting D2C brands, with pricing starting at $249/month. Yotpo combines referral programs with loyalty and review systems, offering tailored pricing to fit various business needs. Extole features advanced analytics suitable for large enterprises, with custom pricing available to accommodate specific requirements. Referral Rock is user-friendly for SMBs and B2B companies, allowing customizable rewards starting at $175/month. What Is Referral Software? Referral software is a powerful tool designed to help businesses utilize the potential of their existing customer base to attract new clients. This software enables companies to create and manage referral programs effectively, offering customizable referral links or codes that customers can share. One of the key features of referral program software is its ability to automate reward delivery, ensuring that customers receive incentives without delay. Furthermore, these tools often include fraud prevention measures, CRM and e-commerce integrations, and analytics to track performance and ROI. By leveraging referral programs, businesses can greatly reduce customer acquisition costs, as referrals from friends are known to lead to long-term customers. Successful brands like Dropbox and PayPal have shown that well-structured referral programs can drive considerable growth. As of 2025, referral software remains crucial for optimizing customer acquisition strategies and enhancing overall business success. Importance of Referral Programs in E-commerce Referral programs are a cost-effective acquisition strategy for e-commerce businesses, potentially cutting customer acquisition costs by up to 50%. They not just help attract new customers but additionally improve brand loyalty, as referred customers are 18% more likely to stick around. With proven success from brands like Dropbox and PayPal, implementing a referral program can greatly boost your sales and customer lifetime value. Cost-Effective Acquisition Strategy In today’s competitive e-commerce environment, implementing a cost-effective acquisition strategy is crucial for sustained growth. Referral programs dramatically reduce customer acquisition costs, as acquiring a new customer can be up to four times more expensive than retaining an existing one. When you use referral program software for small business, you can leverage word-of-mouth marketing, which is highly trusted by consumers. Customers referred by friends are 18% more likely to stay loyal, enhancing your retention rates. Successful brands like Dropbox and PayPal show that structured referral programs can boost customer bases by over 25%. By embracing this strategy, you not only cut costs but additionally increase customer lifetime value, leading to long-term benefits. Benefit Impact Lower acquisition costs Up to 4 times cheaper Increased customer loyalty 18% more likely to stay Growth potential Over 25% increase in customers Enhanced Brand Loyalty Strategies Successful e-commerce businesses understand that building brand loyalty goes beyond simply attracting customers; it involves creating lasting relationships that encourage repeat purchases and advocacy. Implementing a referral program can greatly improve brand loyalty, as customers referred by friends are 18% more likely to stay long-term. By using referral software for small business, you can reduce customer acquisition costs, which is essential since acquiring new customers can be up to four times more expensive than retaining existing ones. Successful brands like Dropbox and PayPal showcase the effectiveness of referral marketing. Engaging customers in referral programs often leads to higher lifetime value, with gamification and personalized rewards further increasing participation and advocacy, ensuring a loyal customer base for your e-commerce business. Criteria for Choosing Referral Software How can you guarantee that your chosen referral software truly meets your e-commerce needs? Selecting the right referral software is essential for maximizing your marketing efforts and enhancing customer engagement. Here are key criteria to take into account: Integration Capabilities: Confirm it seamlessly integrates with your existing platforms like Shopify or WooCommerce. Customization Options: Look for flexibility in creating referral programs that resonate with your target audience. Automated Reward Delivery: Choose software that automates reward distribution to streamline the process for both referrers and referred customers. Reporting and Analytics: Analyze the software’s ability to provide detailed insights into referral performance, which helps optimize your marketing strategies. Scalability: The referral software should support growth, accommodating increased referral volumes and more complex campaign structures as your e-commerce business expands. Overview of the Top Referral Software Solutions Now that you know what to look for in referral software, let’s explore some of the top solutions available. Each option offers unique features customized to different business needs, from seamless integrations to extensive customization. Comprehending these key features will help you find the best fit for your e-commerce brand. Key Features Overview A thorough grasp of the key features of top referral software solutions is essential for e-commerce businesses aiming to improve customer acquisition through word-of-mouth marketing. The best ecommerce referral programs offer various functionalities that cater to different needs. Here are key features to evaluate: Integration Ease: Solutions like ReferralCandy work seamlessly with platforms like Shopify and WooCommerce. Customization Options: Friendbuy allows extensive A/B testing and widget customization for personalized campaigns. Comprehensive Tools: Yotpo combines referrals with loyalty and review systems, providing a holistic marketing approach. User-Friendly Interface: Referral Rock simplifies setup and management for small to mid-sized businesses. Advanced Analytics: Extole delivers robust reporting and segmentation for large enterprises needing scalable solutions. Understanding these features can help you choose the right referral software for your e-commerce needs. Ideal Business Fit When selecting the right referral software solution for your e-commerce business, it’s crucial to take into account how each option aligns with your specific needs. Each platform offers unique features catering to different business types. Here’s a quick comparison: Software Ideal For Starting Price ReferralCandy Startups, Shopify/WooCommerce $59/month Friendbuy D2C brands with customization $249/month Yotpo Extensive marketing tools Custom pricing Extole Large enterprises with analytics Custom pricing Referral Rock SMBs and B2B, user-friendly setup $175/month Choosing the right tool for your automated referral program involves evaluating these options to find the best fit for your goals and budget. In-Depth Look at Each Software Solution Understanding the various referral software solutions available for e-commerce can greatly impact your business’s growth strategy. Each option offers unique features that cater to different needs. Here’s a quick overview of some leading solutions: ReferralCandy: Ideal for e-commerce, it integrates seamlessly with platforms like Shopify, automating rewards for improved engagement, starting at $59/month. Friendbuy: Customizable with A/B testing, it suits D2C brands, beginning at $249/month. Yotpo: Combines referral capabilities with marketing tools, leveraging user-generated content and offering valuable analytics. Referral Rock: User-friendly for SMBs and B2B, it has customizable rewards, starting at $175/month. Extole: Designed for large enterprises, featuring advanced reporting and automated rewards for thorough campaigns. Choosing the right referral CRM can streamline your marketing efforts and drive customer acquisition effectively. Key Features to Consider in Referral Software Selecting the right referral software isn’t just about finding a tool; it involves grasping which key features can improve your e-commerce strategy. First, look for automated reward delivery to streamline incentivizing customers for successful referrals, enhancing engagement and retention. Customizable referral links or codes are also important, as they allow you to tailor programs to various customer segments and marketing strategies. Advanced analytics and ROI tracking are crucial for evaluating referral campaign performance, helping you optimize strategies based on data-driven insights. Moreover, verify the software integrates smoothly with platforms like Shopify or WooCommerce to leverage your existing customer relationships effectively. Finally, consider referral software that includes gamification elements, as these can greatly boost customer motivation to participate in programs. Many companies offer free referral marketing software that includes these features, making it easier to find the right fit for your business. Final Thoughts on Implementing Referral Programs Implementing referral programs can greatly improve your e-commerce strategy, especially as you look to build a loyal customer base. These programs not only improve customer retention but additionally reduce acquisition costs considerably. Leveraging existing customers can be four times cheaper than acquiring new ones, making it a smart investment. Here are a few key points to keep in mind: Automate rewards: Use referral software like ReferralCandy for seamless reward delivery. Customizable incentives: Offer cash, discounts, or store credit to motivate referrals. Engagement boost: Referred customers are 18% more likely to stay with your brand. Successful examples: Look at Dropbox and PayPal for inspiration on growth through referrals. Explore free referral websites: Many options exist to help you kickstart your program without initial costs. Integrating these elements can position your business for sustained growth and customer loyalty. Frequently Asked Questions What Is the Best Referral System? The best referral system depends on your specific needs and goals. Look for systems that integrate easily with your existing platforms, offering customizable rewards to motivate participation. Effective systems improve customer retention and reduce acquisition costs, contributing to higher lifetime value. Consider options with robust analytics for tracking performance. User-friendly interfaces and automation can streamline your campaign management, enabling you to launch and scale referral efforts efficiently. Evaluate these criteria to find the right fit. What Is the Best Employee Referral Software? When considering the best employee referral software, look for platforms that streamline the recommendation process. Software like ReferralCandy and Friendbuy can incentivize employees to refer qualified candidates by offering rewards. These tools often integrate with existing HR systems, enabling seamless tracking of referrals. Research indicates that referred employees are hired 55% faster and typically remain longer, leading to significant cost savings in recruitment. Prioritize user-friendly interfaces and efficient management features for ideal results. What Company Has the Best Referral Program? When evaluating companies with outstanding referral programs, Dropbox and PayPal stand out. https://www.youtube.com/watch?v=wqMtnX5Zq04 Dropbox incentivized users with extra storage for each referral, boosting sign-ups considerably. PayPal’s program offered cash rewards, swiftly growing its user base. Both strategies demonstrate effective customer engagement methods. Furthermore, ReferralCandy and Yotpo provide tools for businesses to create successful referral initiatives. Each company’s approach can serve as a model for enhancing customer acquisition through referrals in various industries. What Is the Ideal Referral System? An ideal referral system generates unique links or codes for tracking referrals and rewards effectively. It automates reward delivery, ensuring referrers and referred customers receive incentives quickly. Personalization plays an essential role, as customized messaging and rewards can greatly boost conversion rates. Integration with platforms like Shopify or WooCommerce improves functionality, whereas advanced analytics allows you to assess program performance, optimize strategies, and track the overall customer lifetime value efficiently. Conclusion Implementing a referral program can greatly improve your e-commerce business by leveraging existing customers to attract new ones. By selecting the right referral software, such as ReferralCandy or Yotpo, you can optimize customer acquisition and retention. Consider your specific needs, budget, and the features offered when making your choice. With the right solution, you can create an effective and seamless referral system that drives growth and builds brand loyalty among your customers. Image via Google Gemini and ArtSmart This article, "7 Best Referral Software Solutions for E-commerce" was first published on Small Business Trends View the full article

Although we’ve been told that AI is poised to “revolutionize” work, at the moment it seems to be doing something else entirely: spreading chaos. At Slate today, I wrote about how, throughout American offices, AI platforms like ChatGPT are delivering answers that sound right even when they aren’t, transcription tools that turn meetings into works of fiction, and documents that look polished on the surface but are riddled with factual errors and missing nuance. You can read it here. The post AI is creating chaos at work appeared first on Ask a Manager. View the full article

Navigating the complexities of tax season can be a daunting task for small business owners, but PayPal has introduced a new solution designed to simplify this process. The company announced a partnership with april, a leading tax technology platform, to offer free DIY tax filing for U.S. customers using the PayPal Debit Card. This initiative aims to help small businesses and individual users file their federal and state tax returns at no cost, potentially saving them around $160 in traditional filing fees. The process is straightforward. Customers can utilize april’s tax engine to enter information and upload required documents, allowing the system to prefill relevant fields to expedite filing. With an average filing time of under twenty minutes and a maximum refund guarantee, the service claims to streamline what often feels like a complicated chore. Additionally, users have access to an AI-powered chatbot for quick questions or can opt for live support if needed. Shanthi Sarkar, VP of Debit and Money Management at PayPal, emphasized the benefits, stating, “Our partnership with april empowers customers to manage even more of their finances in one trusted place, helping them streamline tax preparation and take meaningful steps toward setting up their finances for the year ahead.” Not only does this initiative reduce the financial burden associated with tax preparation, but it also contributes to better financial planning. PayPal customers can use various payment methods to settle state and federal tax dues, including the ability to earn rewards on transactions made through PayPal Credit or PayPal Cashback Mastercard during tax payments. This flexibility allows business owners to choose a payment method that best suits their financial situation. Moreover, PayPal facilitates early access to tax refunds, enabling customers to receive federal tax returns up to five days ahead of the standard schedule. This can be particularly advantageous for small businesses seeking to reinvest that money promptly. Customers can even opt to deposit refunds into PayPal Savings, a high-yield savings account offered by Synchrony Bank, helping turn tax refunds into an opportunity for earning interest. This new tax filing service can also aid in financial goal planning for the coming year. Alongside tax preparation, small business owners can take advantage of flexible payment options and reward incentives. For instance, PayPal Cashback Mastercard users can receive 3% cash back during checkout, which can accumulate over time as a valuable cash return. However, small business owners should consider a few challenges. First, tax regulations can vary by state and personal circumstances, and while april’s AI provides significant support, complex tax situations may still require consultation with tax professionals. Furthermore, while the promise of a streamlined filing process is appealing, the reliance on technology, including document uploads and prefilled forms, may still be daunting for those less tech-savvy. In light of these considerations, PayPal’s initiative seeks to empower its users with tools that simplify financial management. As this feature rolls out, it aims to connect tax filing with existing payment workflows, fostering better financial outcomes. For more details on this service, customers can visit PayPal’s dedicated page on tax filing here. Additionally, to learn more about PayPal’s offerings or to sign up for a PayPal Debit Card, small business owners can find all necessary information on the PayPal website. This strategic move by PayPal not only helps minimize the time and cost associated with tax filing but also enhances the overall financial management experience for small business owners navigating the intricate landscape of taxes. More updates can be found in the original press release here. Image via Google Gemini This article, "PayPal’s New Partnership Offers Free Tax Filing for Debit Card Users" was first published on Small Business Trends View the full article

Navigating the complexities of tax season can be a daunting task for small business owners, but PayPal has introduced a new solution designed to simplify this process. The company announced a partnership with april, a leading tax technology platform, to offer free DIY tax filing for U.S. customers using the PayPal Debit Card. This initiative aims to help small businesses and individual users file their federal and state tax returns at no cost, potentially saving them around $160 in traditional filing fees. The process is straightforward. Customers can utilize april’s tax engine to enter information and upload required documents, allowing the system to prefill relevant fields to expedite filing. With an average filing time of under twenty minutes and a maximum refund guarantee, the service claims to streamline what often feels like a complicated chore. Additionally, users have access to an AI-powered chatbot for quick questions or can opt for live support if needed. Shanthi Sarkar, VP of Debit and Money Management at PayPal, emphasized the benefits, stating, “Our partnership with april empowers customers to manage even more of their finances in one trusted place, helping them streamline tax preparation and take meaningful steps toward setting up their finances for the year ahead.” Not only does this initiative reduce the financial burden associated with tax preparation, but it also contributes to better financial planning. PayPal customers can use various payment methods to settle state and federal tax dues, including the ability to earn rewards on transactions made through PayPal Credit or PayPal Cashback Mastercard during tax payments. This flexibility allows business owners to choose a payment method that best suits their financial situation. Moreover, PayPal facilitates early access to tax refunds, enabling customers to receive federal tax returns up to five days ahead of the standard schedule. This can be particularly advantageous for small businesses seeking to reinvest that money promptly. Customers can even opt to deposit refunds into PayPal Savings, a high-yield savings account offered by Synchrony Bank, helping turn tax refunds into an opportunity for earning interest. This new tax filing service can also aid in financial goal planning for the coming year. Alongside tax preparation, small business owners can take advantage of flexible payment options and reward incentives. For instance, PayPal Cashback Mastercard users can receive 3% cash back during checkout, which can accumulate over time as a valuable cash return. However, small business owners should consider a few challenges. First, tax regulations can vary by state and personal circumstances, and while april’s AI provides significant support, complex tax situations may still require consultation with tax professionals. Furthermore, while the promise of a streamlined filing process is appealing, the reliance on technology, including document uploads and prefilled forms, may still be daunting for those less tech-savvy. In light of these considerations, PayPal’s initiative seeks to empower its users with tools that simplify financial management. As this feature rolls out, it aims to connect tax filing with existing payment workflows, fostering better financial outcomes. For more details on this service, customers can visit PayPal’s dedicated page on tax filing here. Additionally, to learn more about PayPal’s offerings or to sign up for a PayPal Debit Card, small business owners can find all necessary information on the PayPal website. This strategic move by PayPal not only helps minimize the time and cost associated with tax filing but also enhances the overall financial management experience for small business owners navigating the intricate landscape of taxes. More updates can be found in the original press release here. Image via Google Gemini This article, "PayPal’s New Partnership Offers Free Tax Filing for Debit Card Users" was first published on Small Business Trends View the full article

Former consulting firm employee revealed filings for The President and other wealthy people showing they paid little in levies View the full article

So many things went wrong last Jan. 29 to contribute to the deadliest plane crash on American soil since 2001 that the National Transportation Safety Board isn’t likely to identify a single cause of the collision between an airliner and an Army helicopter near Washington, D.C., that killed 67 people at its hearing Tuesday. Instead, their investigators will detail what they found that played a role in the crash, and the board will recommend changes to help prevent a similar tragedy. Last week, the Federal Aviation Administration already took the temporary restrictions it imposed after the crash and made them permanent to ensure planes and helicopters won’t share the same airspace again around Reagan National Airport. Family members of victims hope those suggestions won’t be ignored the same way many past NTSB recommendations have been. Tim Lilley, whose son Sam was the first officer on the American Airlines plane, said he hopes officials in Congress and the administration will make changes now instead of waiting for another disaster. “Instead of writing aviation regulation in blood, let’s start writing it in data,” said Lilley, who is a pilot himself and earlier in his career flew Black Hawk helicopters in the Washington area. “Because all the data was there to show this accident was going to happen. This accident was completely preventable.” Over the past year, the NTSB has already highlighted a number of the factors that contributed to the crash including a poorly designed helicopter route past Reagan Airport, the fact that the Black Hawk was flying 78 feet (23.7 meters) higher than it should have been, the warnings that the FAA ignored in the years beforehand and the Army’s move to turn off a key system that would have broadcast the helicopter’s location more clearly. The D.C. plane crash was the first in a number of high-profile crashes and close calls throughout 2025 that alarmed the public, but the total number of crashes last year was actually the lowest since the COVID-19 pandemic hit in 2020 with 1,405 crashes nationwide. Experts say flying remains the safest way to travel because of all the overlapping layers of precautions built into the system, but too many of those safety measures failed at the same time last Jan. 29. Here is some of what we have learned about the crash: The helicopter route didn’t ensure enough separation The route along the Potomac River the Black Hawk was following that night allowed for helicopters and planes to come within 75 feet (23 meters) of each other when a plane was landing on the airport’s secondary runway that typically handles less than 5% of the flights landing at Reagan. And that distance was only ensured when the helicopter stuck to flying along the bank of the river, but the official route didn’t require that. Normally, air traffic controllers work to keep aircraft at least 500 feet (152 meters) apart to keep them safe, so the scant separation on Route 4 posed what NTSB Chairwoman Jennifer Homendy called “an intolerable risk to flight safety.” The controllers at Reagan also had been in the habit of asking pilots to watch out for other aircraft themselves and maintain visual separation as they tried to squeeze in more planes to land on what the Metropolitan Washington Airport Authority has called the busiest runway in the country. The FAA halted that practice after the crash. That night, a controller twice asked the helicopter pilots whether they had the jet in sight, and the pilots said they did and asked for visual separation approval so they could use their own eyes to maintain distance. But at the investigative hearings last summer, board members questioned how well the crew could spot the plane while wearing night vision goggles and whether the pilots were even looking in the right spot. The Black Hawk was flying too high The American Airlines plane flying from Wichita, Kansas, collided with the helicopter 278 feet (85 meters) above the river, but the Black Hawk was never supposed to fly above 200 feet (61 meters) as it passed by the airport, according to the official route. Before investigators revealed how high the helicopter was flying, Tim Lilley was asking tough questions about it at some of the first meetings NTSB officials had with the families. His background as a pilot gave him detailed knowledge of the issues. “We had a moral mandate because we had such an in-depth insight into what happened. We didn’t want to become advocates, but we could not shirk the responsibility,” said Lilley, who started meeting with top lawmakers in Congress, Transportation Secretary Sean Duffy and Army officials not long after the crash to push for changes. The NTSB has said the Black Hawk pilots may not have realized how high the helicopter was because the barometric altimeter they were relying on was reading 80 to 100 feet (24 to 30 meters) lower than the altitude registered by the flight data recorder. Investigators tested out the altimeters of three other Black Hawks of the same model from the same Army unit and found similar discrepancies. Past warnings and alarming data were ignored FAA controllers were warning about the risks all the helicopter traffic around Reagan airport created at least since 2022. And the NTSB found there had been 85 near misses between planes and helicopters around the airport in the three years before the crash along with more than 15,000 close proximity events. Pilots reported collision alarms going off in their cockpits at least once a month. Officials refused to add a warning to helicopter charts urging pilots to use caution when they used the secondary runway at Reagan the jet was trying to use before the collision. Rachel Feres said it was hard to hear about all the known concerns that were never addressed before the crash that killed her cousin Peter Livingston and his wife Donna and two young daughters, Everly and Alydia, who were both promising figure skaters. “It became very quickly clear that this crash should never have happened,” Feres said. “And as someone who is not particularly familiar with aviation and how our aviation system works, we were just hearing things over and over again that I think really, really shocked people, really surprised people.” —Josh Funk, AP transportation writer View the full article

The personal touch goes a long way toward client retention. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

The personal touch goes a long way toward client retention. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Soundcore Boom 3i is clearly built with water-first trips in mind. It has an IP68 rating, so it’s fully resistant to dust and water, and it’s also designed to handle saltwater, which in itself is pretty rare even for outdoor speakers. That’s the kind of detail that matters if your idea of “outside” means beaches, boats, or time near the ocean. It also floats, and it does so with the speakers facing upward, which keeps the sound usable instead of muffled when it’s bobbing around. In practice, that makes it less annoying to live with than other floating speakers that constantly flip or drift sideways. The Boom 3i normally sits at $129.99, but it’s currently down to $74.99, which is the lowest price it has reached so far, according to price-trackers. Soundcore Boom 3i by Anker, Rugged Outdoor Speakers, IP68 Waterproof, Floating Playback, Saltwater-Resistant, BassUp 2.0, 50W Portable Speaker, Bluetooth 5.3, 16H, TWS, Kayak/Fishing/Camping-Brown $74.99 at Amazon $129.99 Save $55.00 Get Deal Get Deal $74.99 at Amazon $129.99 Save $55.00 At just over three pounds, this speaker is portable enough to sling across your shoulder with the included strap, but sturdy enough not to feel cheap. It pushes out up to 50 watts of sound, which is more than enough for a beach hang or a camping trip with a small group. You won’t get floor-shaking bass, but the mid-bass hits nicely, and the overall tone stays warm. That said, there’s a BassUp button if you want to dial things up, and the companion Soundcore app has a nine-band EQ, if you want more control. Battery life hovers around 15–16 hours at moderate volume, and it keeps playing while charging over USB-C, which is useful if you’re running it off a power bank. The Boom 3i also has a Buzz Clean mode that uses a low-frequency vibration to loosen sand and grit stuck inside the speaker. It’s surprisingly effective, though it doesn’t replace a quick rinse after a full day at the beach. You also get an emergency alarm and a voice amplifier, which won’t matter much in everyday use but could come in handy on the water or during group activities. If what you want is a speaker that shrugs off salt, sand, and splashes without interrupting playback, this one makes sense at its current price. The Soundcore Boom 3i is a rugged Bluetooth speaker built for beach days, boating, and other water-heavy trips. It has an IP68 rating, saltwater resistance, and a float-and-play design that keeps audio clear on the water. With 50 watts of output and 15–16 hours of battery life, it’s made for durability over deep bass. It’s currently available for $74.99, down from $129.99. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Active Noise Cancelling Wireless Earbuds — $148.99 (List Price $179.00) Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant — $407.47 (List Price $429.00) Amazon Fire TV Stick 4K Plus — (List Price $24.99 With Code "FTV4K25") Samsung Galaxy Tab A9+ 64GB Wi-Fi 11" Tablet (Silver) — $159.99 (List Price $219.99) Deals are selected by our commerce team View the full article

M&A BONUS: A 22-point due diligence kit. By Domenick J. Esposito 8 Steps to Great Go PRO for members-only access to more Dom Esposito. View the full article

M&A BONUS: A 22-point due diligence kit. By Domenick J. Esposito 8 Steps to Great Go PRO for members-only access to more Dom Esposito. View the full article