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We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack...View the full article

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully leveraging the more advanced geotargeting capabilities available in Google Ads today. The ability to target based on intent, real-time conditions, competitor locations, and hyperlocal precision can give campaigns a serious competitive edge. This article explores the full spectrum of geotargeting tactics, from the basics to the more advanced strategies that can refine audience targeting, improve conversion rates, and increase return on ad spend (ROAS). Traditional geotargeting methods 1. Country and regional targeting The simplest form of geotargeting allows businesses to show ads to users based on country or regional selection. This works well for brands operating at scale but lacks precision for businesses that rely on local demand. Example A UK-based SaaS company may want to target the U.S. market but only focus on high-adoption regions like New York, California, and Texas rather than running ads across all 50 states. Limitations Treats all areas within a country as equal, even though demand and competition vary. Leads to wasted spend if not refined with bid adjustments. 2. City and postal code targeting Focusing on specific cities or postcodes allows businesses to reach local audiences more precisely. This benefits industries such as real estate, hospitality, and professional services. Example A law firm in London might target users searching for “divorce lawyer near me” but only within London postcodes, ensuring that leads are relevant and within their service area. Limitations Too restrictive if potential customers are willing to travel from outside the targeted area. Requires regular analysis to avoid missing valuable leads from nearby locations. 3. Radius (proximity) targeting Radius targeting allows advertisers to show ads to users within a defined distance from a specific location. This is useful for businesses that rely on foot traffic or serve customers in a limited geographic area. Example A premium car dealership in Manchester could set up a 10-mile radius targeting its showroom to reach high-intent buyers searching for “luxury cars for sale near me” or “BMW dealership Manchester.” By refining the radius, the dealership ensures ads reach potential customers likely to visit in person for a test drive. Limitations In competitive urban areas, limiting the radius too much may exclude potential customers willing to travel further for high-value purchases. In rural areas, expanding the radius may dilute relevance if the dealership’s offerings are not compelling enough to attract long-distance buyers. 4. Location-based bid adjustments Rather than outright including or excluding locations, advertisers can adjust bids based on how different regions perform in terms of conversions, revenue, or ROAS. Example A high-end jewelry brand finds that conversion rates are higher in Mayfair and Kensington than in other parts of London. To optimize budget efficiency, they increase bids by 25% in those areas while decreasing bids elsewhere. Limitations Requires continuous optimization to avoid over- or under-bidding in specific areas. Location performance changes over time due to seasonality and local market trends. Dig deeper: Location targeting in Google Ads: Balancing automation and control Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Advanced geotargeting tactics 5. Targeting based on location intent Google Ads allows advertisers to target users based on where they are and what they are searching for. This is useful for the travel, real estate, and luxury industries, where the decision-making process often happens before the user is physically in the target location. Example An international university in London may want to target prospective students not only in the UK but also in India, Nigeria, and China, where many students research study opportunities abroad. Instead of only showing ads to users physically in London, the university can serve ads to students in those countries who are searching for “best universities in the UK” or “London MBA programs.” How to implement In Google Ads Location Settings, choose Presence or interest rather than just those physically present. Source: Google Ads Help – Location Targeting 6. Competitor location targeting Targeting users near competitor locations can be an effective strategy for businesses in industries like retail, hospitality, and automotive sales. Example A luxury car dealership could target users who are physically at a competing dealership, serving them ads with offers for test drives, trade-in deals, or financing options. How to implement Identify competitor addresses. Set up custom radius targeting around those locations. Use ad copy highlighting unique selling points, such as better pricing or exclusive offers. 7. Weather-based geotargeting Dynamic weather-based targeting allows advertisers to trigger ads based on real-time weather conditions, which can significantly impact consumer behavior. Example A luxury beach resort in the Caribbean could increase bids for users in cold-weather cities like Toronto or Chicago when snowstorms are forecast, positioning the hotel as the perfect escape from winter. How to implement Use Google Ads Scripts or third-party weather APIs to adjust bids and trigger ad copy changes based on local weather conditions. 8. Hyperlocal targeting with geofencing Geofencing allows businesses to create ultra-precise boundaries where ads are triggered when users enter a specific area. This is commonly used for real-time engagement, such as promoting in-store offers or event-based advertising. Example A luxury department store in London could set up a geofence around Oxford Street, serving ads to users who are shopping nearby and offering exclusive in-store promotions. How to implement Use Google Ads radius targeting with mobile-preferred ads. Ensure ad creative is tailored for immediate action, such as in-store discounts or event promotions. 9. Local inventory ads for physical stores For retailers with brick-and-mortar locations, local inventory ads (LIAs) allow businesses to show whether a product is in stock at a nearby store, helping drive foot traffic. Example A high-end fashion retailer like Gucci could show ads displaying “This handbag is available at Harrods,” encouraging shoppers to visit the store rather than buy online. How to implement Enable local inventory ads in Google Merchant Center. Connect real-time inventory data to Google Ads. Source: Google local inventory ads guide Dig deeper: 10 advanced strategy ideas for Google Ads Get your ads in the right place at the right time Geotargeting has evolved beyond basic location selection. Today, you can fine-tune campaigns using location intent, competitor radius targeting, weather-based bidding, and real-time bid adjustments to improve efficiency and engagement. For brands looking to gain a competitive advantage through geotargeting, thinking beyond simple location settings and exploring dynamic, data-driven approaches is key. As Google continues to refine its location-based advertising tools, staying ahead of these trends will be critical for optimizing ad spend and driving higher-quality leads. View the full article

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.View the full article

Ultraconservative opposition allege Tusk government planning to interfere in presidential electionView the full article

Prime minister’s note to ministers repudiates older views on globalisation and immigration View the full article

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.View the full article

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.View the full article

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. View the full article

I was watching comedian and political commentator Bill Maher talk about Reverse Improvement (RI), and it struck me how profoundly relevant this idea is to the leadership challenges highlighted in this article and the themes we’ve explored in my upcoming book, TRANSCEND: Unlocking Humanity in the Age of AI. Reverse Improvement, as Maher describes it, occurs when technological progress unintentionally diminishes core human skills and values. Maher’s idea of RI isn’t just about clunky tech updates or frustrating software upgrades—it’s about a much larger, more insidious phenomenon: how technological “advancements” can subtly, and sometimes drastically, lead to the erosion of fundamental human skills and values. The concept of RI highlights a key dilemma facing leaders in the age of AI: When does technological progress stop being an improvement and start becoming a regression? As AI and automation handle tasks once dependent on human creativity, intuition, and problem-solving, we risk outsourcing not just labor but also our intellectual and emotional core. RI warns us of this subtle decay—a decline that happens not in obvious ways but slowly, through overreliance on tools meant to help us. As AI transforms the workplace, it’s easy to view automation as a form of progress. But if AI makes us less self-aware, less creative, and less empathetic, are we truly improving? Or are we succumbing to RI—replacing meaningful human effort with efficiency at the cost of long-term growth? This tension is exactly why mindful leadership, grounded in principles like self-awareness, right intention, and resilience, is more important than ever. AI, Reverse improvement, and the risks of dependency Not all technological upgrades lead to better outcomes. Many improvements, particularly in the context of AI, can unintentionally diminish the very skills that made us successful in the first place. A leader who once relied on keen observation and strategic thinking may, over time, rely on AI-generated insights without questioning their validity. An employee who once developed persuasive narratives may now rely on AI to draft content, losing the ability to connect ideas creatively. This erosion of skills is why leaders must maintain mindfulness in how they integrate AI into their workflows. Mindfulness, as taught by Eastern and Buddhist philosophy, emphasizes the importance of being present, aware, and intentional. Leaders who embody these qualities recognize when AI is genuinely enhancing their abilities versus when it’s causing stagnation. Reverse Improvement occurs when leaders fail to pause and evaluate whether technological progress aligns with long-term human development. AI may offer convenience, but convenience can come at the cost of resilience, problem-solving, and self-reflection—skills critical to effective leadership. Recognizing when AI helps vs. when it hurts We don’t lose skills all at once—we lose them gradually, as dependency on AI subtly erodes our mental muscles. Self-awareness, a core tenet of mindfulness, helps leaders recognize when this erosion is happening. Self-aware leaders evaluate whether they are engaging with AI as a tool or relying on it as a crutch. For example, a marketing leader who once crafted compelling campaigns may now rely on AI-driven algorithms to optimize strategies. Without self-awareness, they may stop developing their storytelling abilities, assuming the AI will always “know best.” But self-aware leaders pause, reflect, and ask: “Am I still growing, or am I letting AI take over my creative instincts?” Action Plan: Leaders should integrate mindfulness practices directly into their daily routines and team interactions. This can include short reflective meetings where leaders and teams pause to evaluate decisions and their alignment with long-term goals. Additionally, conducting regular assessments of AI’s role within workflows will ensure leaders remain in control, using AI to complement rather than override human judgment. By fostering an environment of ongoing reflection, leaders can continuously recalibrate their strategies to balance innovation with intentional decision-making. Leading with purpose, not automation for automation’s sake Purpose-driven leadership ensures that leaders consider the ethical, human, and long-term consequences of their decisions. RI occurs when leaders pursue technological upgrades without questioning their value beyond short-term productivity gains. AI should free up human potential for higher-order tasks, such as creative problem-solving and relationship-building. However, when AI is implemented without the right intention, it can lead to the opposite effect—de-skilling employees and fostering dependency. Leaders with the right intention ask: “How does this technology enhance, rather than replace, human growth?” Action Step: Leaders should develop a structured framework for evaluating new AI tools by integrating key criteria such as ethical considerations, employee impact, long-term strategic alignment, innovation potential, and risk management. This framework should assess the tool’s ability to foster creativity and innovation while identifying potential operational disruptions, ethical risks, and unintended consequences. To ensure comprehensive evaluation, governance protocols should be established to monitor compliance with organizational policies, data privacy standards, and ethical guidelines. In addition, diverse stakeholders across departments should be involved to assess both short-term efficiency gains and long-term human development outcomes. By embedding periodic reviews of AI’s effectiveness, leaders can balance technological progress with sustainable, human-centered growth while mitigating risks and driving continuous innovation. Building human strengths alongside technological progress Resilience in leadership means embracing change without losing core strengths. Technological progress can undermine resilience when we allow machines to do the hard work that builds character and cognitive stamina. Leaders who embrace resilience understand that problem-solving, creativity, and emotional intelligence are developed through struggle, effort, and reflection—not instant solutions. AI can certainly assist with repetitive tasks, but leaders must ensure that the hard, growth-oriented work of leadership remains intact. For example, instead of relying solely on AI to analyze market trends, resilient leaders involve their teams in brainstorming sessions to sharpen their strategic thinking. Action Step: Leaders can prioritize activities that involve manual problem-solving, creative brainstorming, and team collaboration. These exercises help maintain and strengthen cognitive and strategic thinking abilities, preventing skill atrophy in a tech-driven world. Resilience also requires leaders to create a culture that values learning through experience. Rather than shielding teams from challenges by automating solutions, resilient leaders encourage problem-solving, risk-taking, and adaptive learning. By facing difficulties head-on, teams can strengthen their critical thinking and innovation skills. Balancing AI and humanity: Avoiding RI through the middle way Buddhist philosophy’s middle way teaches us to avoid extremes and seek balance. In the context of AI and RI, this means integrating technology thoughtfully, ensuring that it complements human effort rather than replacing it. The key to leadership in a tech-driven world is not to reject AI, but to integrate it in ways that amplify human strengths while preserving creativity, empathy, and resilience. Leaders who follow the Middle Way avoid the extremes of either over-relying on AI or rejecting its benefits entirely. They understand that technology can enhance human potential, but only when used with mindful intention and purpose. From reverse improvement to mindful progress Technological progress sometimes can be deceptive. What appears to be an upgrade may, in fact, be a step backward if it causes us to detach from our core human capacities. True progress isn’t measured by how much we automate or accelerate—it’s measured by how much we grow, both individually and collectively. Mindful leaders will recognize that AI is a tool, not a replacement for human creativity and judgment. We must remain devoted to creating a future where technological innovation drives genuine improvement—not just in productivity but in the development of resilient, purposeful, and empathetic individuals. View the full article

Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit?View the full article

Disability rights could be under threat. People with disabilities are protected from discrimination and given equal access to education, healthcare, employment, and public services under Section 504 of the Rehabilitation Act of 1973. However, Republican attorneys general in 17 states (Alabama, Alaska, Arkansas, Florida, Georgia, Indiana, Iowa, Kansas, Louisiana, Missouri, Montana, Nebraska, South Carolina, South Dakota, Texas, Utah, and West Virginia) have sued the U.S. Department of Health and Human Services (HHS), asking courts to declare Section 504 unconstitutional. Last May, HHS required that 504 services be provided to people experiencing gender dysphoria. The lawsuit argues that gender dysphoria doesn’t fall under the definition of who should get 504 services. However, it then goes on to ask that 504 be eliminated entirely. “Because Section 504 is coercive, untethered to the federal interest in disability, and unfairly retroactive, the Rehabilitation Act is not constitutional,” the lawsuit argues. What will happen if 504 is eliminated? If 504 is rolled back, it would be up to individual states to decide how much they want to protect people with disabilities from discrimination, as well as which services—if any—they want to provide. This includes services like 504 plans, in which schools lay out the individual accommodations that students with disabilities will receive (for example, extra time on tests or braille notes) so these students can participate in class. Currently, 8.5 million students in public schools have 504 plans. The first round of legal briefs is due on February 25. How to support disability rights ADDitude magazine is encouraging people to contact their state representatives and senators and voice their support for 504. If you live in a state that’s suing to eliminate 504, you can also contact your attorney general and request that your state withdraw from the lawsuit. If you live in a state that’s not suing to eliminate 504, you can contact your attorney general and ask that your state submit a brief on the importance of 504 protections. View the full article

Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal. View the full article

Yellowjackets is back with more chaos, more wilderness—and a main title that is grungier than ever. Ever since the first season premiered in 2021, the show’s opening credits have been one of the most frenetic on television. Blink and you’ll miss something. Set against the grungy song “No Return” by Craig Wedren and Anna Waronker, the title is meant to feel like an assault on the senses. It is 90 seconds long, and the longest frame lasts about a second. This makes for a tense intro, in which our brains are bombarded with flickering images faster than we can process them. And that’s precisely the point. “We want this to be glitched so much that if someone takes a still, they can’t really figure it out,” says Mason Nicoll, executive creative director of creative studio Digital Kitchen. Digital Kitchen, which has designed main titles for True Blood, Narcos, and Dexter, first dreamed up the concept for the Yellowjackets’ main title in 2021, when season one premiered. The show is set in the ’90s, and the team drew inspiration from ’90s skater videos, and drew from the jittery, low-fi aesthetic of the 1999 film The Blair Witch Project. The result was borderline chaotic, but the distressed look provided an additional benefit: it helped disguise key shots by distorting them beyond recognition. [Image: courtesy Digital Kitchen]The team has replicated this approach ever since. But with each season, they swap old frames for new ones that hint at what’s to come. Season one teased the show’s mysterious symbol, season two introduced eerie snowy landscapes and blood-soaked imagery. Season three now features dark caves, an upside-down image of a bleeding Jesus, and a lot of screaming faces. It’s also glitchier than ever. “We went to town,” says Nicoll, noting that the first cut was about 30% more hectic than the final version. Does this hint at even more madness to come? “It seems like it,” he says. “It does feel like every season just escalates and gets crazier.” Season 3 title sequence: No context, just vibes The truth is, Nicoll doesn’t know what will happen this season. Not exactly. Sometimes, main title designers get a full synopsis to help them sprinkle in clues. Other times, they only see the pilot and work with the showrunners to create the right tone. With Yellowjackets, Nicoll says he knew the most in season one—and the least in season three. This year, the showrunners sent the team a whopping 70 shots to work with, but Nicoll explains the shots were all out of context, so his team had to piece the story together and interpret it themselves. It goes without saying they have more insight than the average viewer, but when the shots arrive at random, some mystery remains inevitable. [Image: courtesy Digital Kitchen]Sometimes, the team gave away too much without even realizing it. That’s what happened when the team initially included a new shot of the Antler Queen from season three in the title sequence. If you remember, the identity of the Antler Queen was shrouded in mystery for the first two seasons. At first, we thought it was Lottie. Then—spoilers ahead—we learned it was actually Natalie. So, when Digital Kitchen added this new shot of the Antler Queen, the showrunners’ reaction, as Nicoll remembers it, was something along the lines of: “hell no!” The team quickly reworked the shot, glitching it so much that viewers could no longer tell who was under the antlers. The obscured frame now appears around the one-minute mark—and we are left to wonder: has the wilderness chosen a new Antler Queen? A ‘Blair Witch Project’ fever dreamAbout half of the shots in the main title come from the show, but the intro wouldn’t be the disquieting fever dream it is today without the other half. From the very beginning, Digital Kitchen leaned into The Blair Witch Project’s “found footage” aesthetic, making it seem like the images were filmed by the high school girls themselves. [Image: courtesy Digital Kitchen]To make this footage appear authentic, the team hired lookalike actors in L.A. and shot additional scenes with an old DV camcorder from the ’90s. In one scene, art director Rachel Brickel filmed the actors running into a parking lot while she was crouched inside a shopping cart that Nicoll was pushing. “I remember thinking ‘I see a speed bump in front of us,’ and I’m like ‘oh man this is going to hurt,'” she recalls with a laugh. It did hurt, but she got the shot. [Image: courtesy Digital Kitchen]To achieve the look of a worn-out VHS tape with a “corrupted” signal, Brickel’s team played the footage through a “really old” tube TV from the ’90s and ran it through special equipment to further remix and distort the picture. Then, they took that altered footage and glitched it even more on the computer. “We wanted to show the beauty of glitches,” she says. [Image: courtesy Digital Kitchen]The resulting aesthetic of the Yellowjackets season 3 title sequence may not be ideal for someone prone to migraines. I, for one, can’t watch it more than twice in a row without needing to rest my eyes. But for the average viewer who isn’t poring over every single frame, the intro isn’t meant to be fully absorbed in one sitting. It’s designed to reveal itself as the season unfolds—and to keep you away from that dreaded “skip” button. View the full article

Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands. View the full article

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Not so long ago, Jeff Bezos seemed on the cusp of a triumphant second act. Handing off the CEO reins to his Amazon empire, he shifted attention to his rocket company, Blue Origin, with a mission to help humanity colonize the solar system; a couple of years ago, he even personally rode one its rockets into space. Meanwhile, he was treated as a hero for buying an ailing Washington Post, and under his ownership, the reenergized paper greeted the first Trump presidency with a dire but defiant new slogan: “Democracy Dies in Darkness.” Even in the rarified realm of tech centibillionaires, Bezos seemed pretty alpha. These days . . . not so much. In the past couple of weeks alone, Blue Origin announced it would lay off 10% of its workforce, and the Post attracted attention for declining to publish an ad critical of the second Trump presidency and the murky role of fellow (or rival) mega-billionaire Elon Musk. Whether Bezos had any direct role in the latter decision (the Post isn’t talking), it adds to a series of incidents that suggest an effort to stay on the administration’s good side. In other words, Bezos’s personal brand seems to have faded from hard-charging, fearless visionary to just another rich guy trying to stay relevant. To be sure, Jeff Bezos isn’t exactly in danger of losing his mega yacht. Amazon is still thriving—its share price hit a record high earlier this month, and its revenue just surpassed Walmart’s—albeit under its new CEO. But consider the contrast to Musk, whose portfolio also includes a rocket company (SpaceX) and a media platform (the former Twitter). Even before the new Trump administration took office with Musk practically riding shotgun, SpaceX had established itself as a fixture in America’s space program, and notched achievements like a space walk and the furthest-out orbital flight in 50 years. The Bezos brand, meanwhile, has bogged down. Blue Orbit’s layoffs of an estimated 1,000 employees—the company pointed to a workforce that had become bloated during a period of fast growth—followed a successful launch of its 320-foot New Glenn reusable rocket. But that launch was about five years later than originally planned, and the company is widely seen as lagging behind SpaceX (even though it is actually a couple of years older). It will surely remain in the hunt for NASA and Department of Defense contracts, but not in the lead. “We’re obviously huge fans,” Blue Origin’s CEO has said of the new Trump regime’s seemingly space-friendly agenda. Lots of tech leaders seem to be jockeying to be perceived as, if not already “huge fans,” then at least optimistic and noncritical players in whatever the Trump agenda turns out to be. But few have attracted more critical blowback for this apparent attitude shift than Jeff Bezos. Again, Musk is the most glaring contrast, having become a de facto-power player within the administration, a role he both amplifies and leverages with his X social media network. Bezos was just one tech titan—alongside Meta’s Mark Zuckerberg and Google CEO Sundar Pichai, among others—attending Trump’s inauguration, donating to his inaugural fund, and joining the crowd of chief executives seeking to curry favor with, or at least escape the spite of, the president. But while many have been accused of shamelessly displaying fealty, Bezos has taken the most lumps. This traces back to his ownership of the Post and the surprising decision that the paper would not make a presidential endorsement, just as it was poised to endorse Kamala Harris—and shortly before Blue Origin’s CEO was to have a meeting with Trump. Bezos denied any quid pro quo, but critics saw the incident as kowtowing. Subsequent episodes—a cartoonist quitting the Post when one of her anti-Trump pieces was rejected, and now the paper’s decision to turn away ads from the nonpartisan advocacy group Common Cause’s calling for Musk’s ouster from his ill-defined government role—have only added to a sense of caution and vulnerability that feels like the opposite of vintage Bezos. As the Post itself has reported, it’s not just Blue Origin that will need smooth government relations. Amazon (where Bezos remains executive chairman) has major federal contracts for its cloud division, with billions more in Pentagon contracts up for grabs in the years ahead. And in the past, Trump hasn’t been shy about blaming “Jeff Bozo” for Post coverage he didn’t like, and other perceived slights. The main criticism of Peak Bezos was that he could be severely demanding and hypercompetitive. Given the president’s penchant for retribution, maybe the most competitive move Bezos still has is not antagonizing him. And for the moment, at least, that seems to be working. Trump certainly hasn’t had anything negative to say about Jeff Bezos lately. Maybe with this version of Bezos, he needn’t bother. View the full article

After years of working in PR and branding for luxury beauty, Jaimee Lupton decided to break away and disrupt the space by making beauty products that are accessible. With her business partner and real-life partner Nick Mowbray, she launched Monday haircare in 2020. Lupton saw a gap in the market for a brand that was targeted toward a younger demographic. There were few haircare brands that addressed the needs of younger customers, and even fewer who knew how to speak to those customers through their branding, messaging, and packaging. Lupton knew the power of a personalized message, and she created Monday with that in mind. The haircare company has received its fair share of accolades since it launched. Beauty outlet Glossy named Monday Haircare Brand of the Year for 2024, and the company has 21 other major beauty awards to its name, including from Allure, Glamour, Cosmopolitan, and InStyle. It’s currently the number-one haircare brand globally on TikTok, according to statistics from the platform measured by the most liked and most followed haircare brands. The brand is on track to reach half-a-billion dollars of retail sales—no easy feat for five years of business. The success of Monday then set her up to self-fund other brands. It also put her on the radar of retailers, which began to ask Lupton to work with them to create new bespoke brands. She has since done so with retail partners including Target, Walmart, and Ulta. In the span of five years, Lupton founded five other beauty brands, with more currently in development, maker her a kind of big box Gen Z beauty whisperer in the process. [Photo: Monday] Lupton’s bespoke portfolio of accessible brands Lupton’s most recent brand launch is Daise, a range of playful, mood-matching fragrance and bodycare, which launched February 1 at Target. It’s a clear play for younger, emerging markets, Lupton says, referring to the specific spending potential of Gen Z. “They’re in control of $450 billion of spending power, and that’s set to increase by 48% before 2030, so they’re a huge demographic that we need to be able to target,” says Lupton, referring to a 2021 World Economic Forum statistic cited by Snapchat and November 2022 Gen Z report by Afterpay. She also notes, referring to a report by consumer insights platform aytm, that Gen-Alpha is now the fastest emerging group of beauty consumer. Daise is a way to tap into that purchasing power early, too. [Photo: Daise] It seems to be working. The brand had $1 million in retail sales in just one week, according to Daise sale statistics, and is forecasting over $50 million in retail sales in the first year. The company hit $400,000 of sales in the first four days of launch in Ulta. On February 1, Daise launched at Target. Lupton says that the number of sales are looking more impressive every day as the brand builds. Lupton described Daise’s creation as a way to build a fun self-care brand where beauty could meet play, and isn’t taken too seriously. This manifests in the fragrance’s many form factors, like spritz, mists, and foams, all with youthful appeal. The visual brand is all very Gen Z-oriented, utilizing many of the visual tools of brands targeting similar demographics. It includes bright, sunny colors, like yellow and light purple, with a sans serif all caps type, and bold gradients with combinations such as pink and orange or blue and green that seem to speak to a younger generation. Its form factors also stand out on the shelf. The body foam, which comes in a uniquely styled body whip, is one example. Daise is one of the first brands to do this at Target and Ulta, creating a product range that is unique to consumers, especially for younger consumers. (Suncare brand Vacation is perhaps most known for popularizing this novel form factor, with its whipped sunscreen that comes in a spray can.) The body mist, bath bombs, and lip balm come in the shape of a flower, with designs including sprinkles or daisies. [Photo: Being] Prior to Daise, Lupton launched Being Haircare in July of 2024 with Walmart, after the mega-retailer asked Lupton to create a haircare brand that was in one aisle and on one shelf, and that could target everyone across demographics and for every hair type. The brand has vivid, color-on-color packaging that carries through to its website, type, photography, and styling. Being was the number-one brand for the retailer in the haircare space in the first three months of its launch. Similarly to Daise, Lupton harnessed Instagram and TikTok marketing as they launched in store aisle endcaps. “It’s all around being you,” says Lupton. “And it’s not a segregation of brands. We’re a unisex brand, and the products are shopping arranged for each hair type,” noting it will expand into masks and treatments. [Photo: Being] Lupton has a few other brands in her portfolio. There’s Châlon, which according to its website, she made with a leading Parisian perfumer to create scents that convey elegance and tradition but “fit into modern life.” Then there’s Osāna Naturals, which is described on its website as a skin- and haircare range “crafted with care to nourish both body and mind.” Both ranges are free from sulfates, phthalates, and parabens, and are certified cruelty-free, dermatologically tested, and suitable for all skin types. While the brands may target different sectors, the mission across her portfolio of brands stays the same: providing accessible beauty for everyone. Digital-first with a major retail footprint Lupton’s “North Star” is to be a modern day L’Oreal: creating accessible brands that modern consumers want. To do so, Lupton has taken a two-prong approach: the brands have an in-house digital team, but they are also partnering with big retailers. With this strategy, she taps into a beauty business model that has proven success: launching a digital-first brand with a brick-and-mortar retail footprint. “I would say we’re 90% digital in terms of our marketing spend, and we create really unique ways in which we speak to [consumers] on digital platforms,” Lupton says, citing the brand’s “creator studios,” influencers its consumers “naturally migrate toward,” and UGC content which together creates a multiplatform digital brand destination. Though Lupton markets her brands as a direct-to-consumer, the digital-first marketing approach is complimented by physical presence in stores like Target, which she views as tween destinations. She explained that the goal is to make the products accessible in terms of price point and purchasability—being able to go to a store and grab a product off the shelf. Retail partners are a big part of how far they have been able to go. Lupton plans on continuing to grow her brands and expand her portfolio into a bigger range, including treatments and styling. There is a lot in the pipeline for Lupton. She has about 22 brands in development, and intends to roll out all of them in the next three years. View the full article

The Department of Government Efficiency (DOGE) has updated its website, and in theory, it’s a model of government transparency. The site lists savings the department claims to have made from cuts, along with bar charts and tables that purport to show the department’s work and the size and scope of the federal government. But there’s a big problem: You can’t trust the numbers. The website’s homepage is a feed of DOGE’s X posts, and there are pages that claim to show savings, list government spending, and number the size of the executive branch workforce, its total wages, and federal regulations. When the site was updated this week with new data, DOGE initially showed what it claimed was more than $16 billion saved from spending cuts. But the biggest line item in the department’s so-called wall of receipts incorrectly stated an $8 million contract canceled for Immigration and Customs Enforcement (ICE) was for $8 billion. That error alone cuts the savings DOGE claims to have achieved roughly in half. Screenshots of various infographics on the doge.gov site, taken February 20, 2025 [Images: Doge.gov] Elon Musk, who President Donald Trump tapped to lead DOGE’s efforts, attempted to inoculate himself from errors while speaking last week in the Oval Office, acknowledging, “We will make mistakes, but we’ll act quickly to correct any mistakes.” Still, the site doesn’t make it easy to fact-check DOGE’s work. Though its “wall of receipts” co-opts the design of a spreadsheet and includes links to Federal Procurement Data System receipts, it isn’t sortable by column, and it front-loads cuts that are red meat to Trump’s base, like media subscriptions for Politico Pro and Bloomberg Terminal that government officials used to stay informed about their jobs. An NPR review of the more than 1,100 contracts DOGE initially listed found just $2 billion in savings from contracts that it could confirm were canceled, a number that grew to $6.5 billion in savings when accounting for contracts that hadn’t yet been canceled as of Wednesday but that DOGE included in its total nonetheless. NPR and current and former federal contracting officers it spoke to found other examples where DOGE data may be inaccurate, like line items that claim to be for a contract’s maximum-though-not-necessarily-actual value or that don’t take into account contracts that have been partially spent already. In the grand multitrillion scheme of government spending, $2 billion is actually quite minuscule. In fact, SpaceX, just one of Musk’s businesses, has contracts with the Defense Department worth roughly $22 billion. The DOGE website’s data visualization includes bar charts with a hover effect, so bars change colors when users move their mouse over data like federal employee salary or years of tenure, and tables for spending list columns like “agency,” “description,” and “value.” Visually, the effect is one of authority and accuracy. Beyond the flash, however, is a site that claims to show citizens what DOGE is doing but does more to obscure the facts and overwhelm with details than it does to inform. It’s a shrewd political play that creates the perception of methodology and empirical fact, but is really just data visualization as propaganda. View the full article

Learn the basics of SEO—from keyword research to technical SEO—to rank higher in search results. View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

Just like everyone else, we all have our share of embarrassing email stories. Perhaps you’re wondering how to recall an email in Outlook after having sent a message to the wrong person, forgetting to enclose an attachment, sending an offensive email in the heat of the moment, or making a silly typo. These are just a few examples of email blunders that many of us would like to correct as soon as we realize them, and the ability to recall an email provides a way to do just that. In this article, we will learn more about how to effectively use this feature and more. A Quick Guide to Recall an Email in Outlook Open Outlook > go to Sent Items > click Message > Actions > Recall This Message. To confirm a recalled message, check the Tell me if recall succeeds or fails for each recipient check box. You’ll need an Exchange server email and both you and the recipient will need to be using Outlook for this process to work. How to Recall an Outlook Email The following is a step-by-step process to recall an email: Step 1 – Pick the Email in Outlook to Recall the Message Open your Microsoft Outlook and go to the Sent items to pick an email you want to recall. Step 2 – Recall Message In the ribbon area, you will see the Actions tab having an option- Recall This Message. If you have a simplified ribbon, you may not see the Actions tab there. That being the case, open a sent message you want to recall and click on the three dots at the top right side of the ribbon. You will find the Actions tab in the drop-down menu. When you select the Actions tab, an option to Recall This Message tab appears on the right side. Step 3 – Delete Unread Copies and Optionally Create a New Message When you click on the Recall This Message option, a new Outlook window pops up. You have two options to recall your message: Delete unread copies of this message Delete unread copies and replace them with a new message Pick the option you want. In case you want to know if the recall succeeds or fails, check the box for recall succeeds or fails. Click on the Ok button to recall the message. Step 4 – Confirm Recalled Messages You will get a confirmation on the screen to inform you that you have recalled a message. If the message is successfully recalled, you will get a notification. Here is a summary table without the screenshots: StepsHow to Recall an Email in Outlook Step 1Open your Microsoft Outlook and go to the "Sent Items" folder to select the email you want to recall. Step 2In the ribbon area, find the "Actions" tab and select "Recall This Message". If you have a simplified ribbon, open the sent message you want to recall, click on the three dots at the top right side of the ribbon, and find the "Actions" tab in the drop-down menu. Step 3Once you click "Recall This Message", a new Outlook window will appear with two options: "Delete unread copies of this message" or "Delete unread copies and replace them with a new message". Choose your preferred option. If you want to know whether the recall succeeds or fails, check the respective box. Click "OK" to recall the message. Step 4After recalling the message, you will receive a confirmation notification. If the recall is successful, you will receive a success notification. Recalling a Message in Outlook on the Web Outlook on the web doesn’t have a recall option for sent items. But you can undo send within 10 seconds. Here is how to do it: Step 1 – View All Outlook Settings Click on the cog icon in Outlook on the web and go to the View All Outlook Settings menu. Step 2 – Set Undo Send Cancellation Period Navigate to the Compose and Reply section, then scroll through the drop-down list to locate the Undo send option. Set the cancellation period to 10 seconds. Presently, you cannot have a cancellation period of more than 10 seconds. Step 3 – Undo the Send Button Write an email in Outlook on the web and send it. On the bottom of the email pane, you will see the Sending pop-up window with an Undo option. Click on the Undo button to stop sending the message. Here is a summary table without the screenshots: StepsRecalling a Message in Outlook on the Web Step 1Click on the cog icon in the upper right corner of the Outlook on the web interface and select "View All Outlook Settings". Step 2Navigate to the "Compose and Reply" section. Scroll down until you find the "Undo send" option. Set the cancellation period to 10 seconds. Note that currently, the maximum cancellation period is 10 seconds. Step 3Compose an email and hit "Send". A "Sending" pop-up window with an "Undo" option will appear at the bottom of the email pane. Click on the "Undo" button within the cancellation period (10 seconds) to stop the message from being sent. Alternatives to Recalling a Sent Outlook Email If you are not able to use the recall feature in Outlook, the following are a few alternatives to recalling a sent Outlook message: Send an Honest Apology Email To make a mistake is only human. If you realize your mistake soon enough, the best option is to send an honest apology email. Be sure to explain in detail why you are apologizing and how you will make sure it doesn’t happen in the future. You could also offer to help resolve any issues or problems that may have been caused by your mistake. Request a Follow-Up Conversation If you think it might be better to address the situation in person or on the phone, you can ask for a follow-up conversation. This will give you the chance to explain the situation and apologize in person or on the phone. Delay Sending Your Outlook Emails Multiple factors determine the fate of a recall request. So many a time, email recall fails. A safe alternative is to delay sending your Outlook emails. This will give you enough time to review your email message later to check if everything is right. Here is how to defer the delivery of your emails in Outlook: Step 1 – Manage Rules & Alerts Click on the three dots at the right corner of your ribbon, then hover on Rules. Click on the Manage Rules & Alerts tab. Step 2 – Applying New Rules Click on the New Rule tab in the Rules and Alerts pop-up. A new Rules Wizard window will open. Select the Apply rule on the Messages I Send tab and click on the Next button. Step 3 – Confirm Application of Rules Now, the Rules wizard will ask which condition(s) do you want to check. Don’t check anything and click on the next. A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on Yes. Step 4 – Defer Delivery A new Rules wizard window will open, asking you what you want to do with the message. Check the defer delivery box and edit the rule description to select the minutes you want to delay your sending emails. Step 5 – Name and Turn the Rule On Click on the Next button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the Next button. In the new Rules Wizard window, you can give a name to this rule. Click on the Finish button. And apply the rule. Now, if you send an email, Outlook will delay delivery by 5 minutes. The email will stay in the Outbox for this period, and you can make any change to the email and send it again. Here is a summary table without the screenshots: StepsHow to Delay Sending Your Outlook Emails Step 1Click on the three dots at the right corner of your ribbon, then hover over "Rules". Click on the "Manage Rules & Alerts" tab. Step 2Click on the "New Rule" tab in the "Rules and Alerts" pop-up. A new "Rules Wizard" window will open. Select the "Apply rule on the messages I send" tab and click on the "Next" button. Step 3The "Rules Wizard" will ask "Which condition(s) do you want to check?" Don't check anything and click on "Next". A confirmation screen will pop up, stating that this rule will be applied to every message you send. Click on "Yes". Step 4A new "Rules Wizard" window will open, asking "What do you want to do with the message?" Check the "Defer delivery" box and edit the rule description to select the minutes you want to delay your emails. Step 5Click on the "Next" button, and a new window will open to let you create an exception to this rule. Uncheck every box and click on the "Next" button. In the new "Rules Wizard" window, give a name to this rule and click on the "Finish" button. Apply the rule. Now, if you send an email, Outlook will delay delivery by the specified minutes. The email will stay in the Outbox for this period, during which you can make any changes to the email and send it again. How to Recall an Outlook Email by Adding a Delay A delay can be added to emails you don’t want to send out immediately for whatever reason. If you need to recall an email with an added delay, then follow these steps. Step 1 – Open Outlook After opening Outlook, click File at the top-left corner. Step 2 – Manage Rules & Alerts After clicking on the three dots at the top right corner, hover over Rules and click on Manage Rules & Alerts. Step 3 – Select New Rule You’ll see a window popup that will allow you to set different rules. Select New Rule. Step 4 – Apply Rule A new window will pop up over the old one with many options to choose from. Click on Apply rule on messages I send then on Next. Step 5 – Set Desired Delay At this point, you’ll see various conditions you can choose from, but leave them as-is and click on Next. Then click Yes on the confirmation screen. Click the checkbox next to defer delivery by a number of minutes to activate it. Click the link within the sentence and set your desired delay. Step 6 – Add Exceptions if Needed During this step, you’ll be able to add exceptions. If any of them will benefit you in any way, select them. Otherwise, click Next. Step 7 – Name Your Rule During this last step, you can name your rule. After naming it, click Finish, and your new rule will be saved and activated. How to Find Out if Your Email Recall Has Been Successful When an email is successfully recalled in Outlook, you can easily identify it by the recall success note at the beginning of the email’s subject line. What Does it Mean When You Recall an Email? When you recall an email, it means that you are taking proactive steps to ensure the message does not reach recipients. Recalling an email gives you the chance to prevent an important or confidential message from getting into the wrong hands, or simply undoing a mistake before it’s too late. This process varies based on the email service provider. So how to recall an email in outlook may be different than how to recall an email in Gmail. Here’s a brief message from Kevin Stratver on “How to Recall Mail in Outlook | Undo Send Any Email” if you’re interested in learning through video. It serves as a great complement to this article. Requirements for Recalling a Sent Email in Outlook To successfully recall a sent email in Outlook, both you and your recipient must have Microsoft 365 or Microsoft Exchange email accounts within the same organization. So you cannot recall a message sent to Gmail, Yahoo, or any other email clients. Outlook on the Web doesn’t have the feature to recall an email. Messages that are protected by Azure Information Protection cannot be recalled. You should also make a note that you cannot recall messages that have been opened by your recipients. Email Protocols and Recall Limitations Email recall is a valuable feature, but its effectiveness largely depends on the underlying email protocols. The Simple Mail Transfer Protocol (SMTP), the standard protocol for sending emails, doesn’t inherently support recalling an email once it has left the sender’s outbox. This is why recalling an email is typically only successful within the same email system, such as Microsoft Exchange, used by Outlook. SMTP was created for the purpose of forwarding messages rather than retrieving them. After an email is sent, it travels through multiple servers before arriving at the recipient. This process makes it impossible to “pull back” the email via SMTP once it is in transit. Therefore, the recall function in Outlook works effectively only if both the sender and the recipient are within the same Exchange environment, where the server can intercept and retract the email before it is read. Variations Between Different Versions of Outlook Overall, most of the services offered by Microsoft are not very different and offer similar options. While this guide was made for the latest version of Outlook, you can follow along and may still find the recall option as long as you use the guide as a general outline. If you can’t find this option in your version of Outlook, it may not be supported. Why Does My Email Recall Not Work? Here are a few possible reasons why your email recall doesn’t work: You and the recipient don’t have Microsoft 365 or Microsoft Exchange email accounts in the same organization Your recipient has opened the message already The message is redirected to another folder by the recipient or due to any Outlook rule Is recalling an email in different versions of Outlook the same? Yes, recalling an email in different versions of Outlook is consistent. However, in Outlook 2007, some options are labeled a bit differently. If you choose to recall an email in Outlook 2007, you will see the option to “delete unread copies” instead of “recall this message.” Outlook 2010 and Outlook 2013 both provide the option to “recall this message.” Does the Recipient Know if You Recall an Email in Microsoft Outlook? Yes, the recipient will know if you recall an email in Outlook. How long does it take to see if a recall succeeds on Outlook? It can take a few seconds to several minutes to see if a recall succeeds on Outlook. The amount of time it takes to process a recall request depends on the size of the email and how many recipients are included. If you’re sending a large message, it can take longer to recall. Additionally, if there are a lot of recipients, Outlook may need to process the recall request for each one, which can also increase the amount of time it takes to see if a recall was successful or not. Is there a deadline for recalling emails in Outlook? No, there is no deadline for recalling emails in Outlook. For a recall attempt to be successful in Outlook, the recipient must not have opened the email. Unfortunately, this means there is no assurance that the recipient won’t open the email before the recall attempt occurs. Nevertheless, it is still advisable to try to recall an email if you made an error or need to revise the content. The Psychology Behind Email Mistakes and How to Prevent Them Sending an email too soon is a frequent mistake that many of us encounter. This often happens because of the fast-paced work environments we operate in, where prompt replies are highly regarded. However, rushing can lead to errors or sending emails to unintended recipients. To mitigate this, it’s essential to adopt a more mindful approach to emailing. One effective method is to compose emails in a draft format first, giving yourself time to review and reflect before sending. Proofreading is not just about checking for grammatical errors but also evaluating the tone and content for appropriateness. Additionally, using tools like Outlook’s delayed send feature can be a safety net, providing a buffer period to cancel or modify emails. Creating a mental checklist or establishing personal guidelines for email communication can be advantageous. For instance, you may choose to avoid sending emails when you are feeling emotional or to take a few minutes to review your email after writing it before hitting send. These small habits can significantly reduce the likelihood of email mistakes. Alternatives to Email Recall in Professional Settings When an email recall is not possible or fails, there are other ways to professionally handle the situation. One direct approach is to send a follow-up email. This email should acknowledge the mistake, offer the correct information if necessary, and apologize for any confusion caused. It’s essential to be clear and concise in your follow-up to avoid further misunderstanding. In scenarios where sensitive information was sent to the wrong recipient, it’s crucial to also inform your IT department or security team. They can guide you on the next steps and, if necessary, involve legal or compliance teams. Another preventative strategy is to utilize email encryption, especially for sensitive or confidential information. Encrypted emails add a layer of security, ensuring that only intended recipients can read the content, even if it lands in the wrong inbox. Lastly, fostering a culture that understands and accepts that email errors can occur is vital. Encouraging double-checking recipient lists and subject lines before sending emails can create a more mindful emailing environment. Conclusion Outlook is an incredibly powerful email tool, but it can be even more useful when you research Outlook productivity tips and know how to use its features to your advantage. With the ability to recall emails, you can ensure that you never send a message that you’ll regret. And while Outlook doesn’t automatically process requests to recall messages, by following the simple steps in this guide, you’ll be able to manually start using this handy feature right away. And while Outlook’s recall feature isn’t perfect, it can still be a lifesaver especially when you can’t unsend an email. To avoid even having to use the recall feature, practice good email etiquette and review messages before you hit “Send” so that you can avoid embarrassing or costly mistakes. How Do I Recall a Message in Outlook Without a Tab? Recalling a message in Outlook without a tab is very simple. All you need to do is click on File and then click on Account Settings. Next, navigate to Email and look for Type options. After making sure it says “Microsoft Exchange/Office 365” account, you’ll see the recall option as long as all features are enabled. How Do I See Recalls in Outlook? To check the status of a recall, simply open the Sent folder, click on the specific email you recalled, and then click on the Tracking button in the bar. Repeat this process for each email you want to check the recall message status on. How Do I Recall an Email in Outlook After 1 Hour? You can recall a message in Outlook as long as the sent email hasn’t been opened by the recipient yet. In this case, all you have to do is go to Message, then Actions, and click Recall This Message. When the popup menu appears, select your desired option to send your recall message request. Can You Recall an Email Already Sent? Yes, you can. To do so, simply open Outlook and go into Sent Items. You’ll then click the email you’d like to recall, select Actions, then click Recall This Message. However, as mentioned above, if the recipient has already opened the email you sent them, then you won’t be able to recall it. How to Make a Mailing List in Outlook? Here is how to make a mailing list in Outlook. First, navigate to Home, then choose New Items > More Items > Contact Group. Within the Contact Group, click on Add Members > From Outlook Contacts. Select a contact from your list and add them to the group by clicking on Members. You can add more members as necessary. Keep in mind that email etiquette is crucial when sending messages to a mailing list. For tips on crafting the ideal message, take a look at these email greeting examples. Image: Depositphotos This article, "How to Recall an Email in Outlook: A Step by Step Guide" was first published on Small Business Trends View the full article

When climate disasters strike, funding for the Federal Emergency Management Agency (FEMA) is just one part of the response. The Department of Housing and Urban Development (HUD) also plays a significant role by helping cities and states rebuild after hurricanes, wildfires, and other climate impacts. The Trump administration, which has already taken aim at FEMA, now plans to drastically reduce the HUD office that funds disaster recovery. It’s a move that threatens the entire country—and some Republican-led districts more so. Every single state has had at least one federally declared major disaster due to extreme weather since 2011, according to Rebuild by Design, a project at the Institute for Public Knowledge at New York University that focuses in part on climate resilience. That means all Senate districts have been affected by fires, floods, tornadoes, or hurricanes (though extreme heat can be deadly and continues to be a growing climate threat, heat waves have not yet initiated a federal disaster declaration). Meanwhile, 99.5% of congressional districts in the U.S. include a county that has had at least one such disaster, with only two unscathed—though that figure doesn’t include statewide disaster declarations, the organization notes, which if counted would have raised the number to 100%. Still, that 99.5% figure has amounted to at least $117.9 billion in federal post-disaster assistance from FEMA and HUD. [Screenshot: Atlas of Accountability] Since 2011, 22 congressional districts have been struck by 12 or more disasters, and 77.3% of those are represented by Republican House members, while 22.7% are represented by Democrats. When it comes to the most affected states, California tops the list with 39, but Oklahoma, Tennessee, Iowa, Vermont, Alaska, and Mississippi all have had more than 25 disaster declarations each. Still, nearly every American has been affected in some way: 99.5% of U.S. residents live in counties with recent disaster declarations, per Rebuild by Design’s analysis. Rebuild by Design began as a HUD-launched design competition in 2013 to respond to the devastation caused by Hurricane Sandy. It has since become a broader organization to help governments collaborate on climate preparedness. It has also created an Atlas of Accountability, an interactive map that catalogs county-level disaster declarations, overlaying that information with details on congressional districts. The tool is meant to help communities and policymakers understand their exposure to disasters and the benefits of investing in climate resilience. This week, Rebuild by Design updated the tool with its latest data, highlighting how disasters have impacted the country. “This update continues to show that disasters impact everyone,” said Jeff Stevens, EVP and general manager at iParametrics, an emergency management organization, in a statement. “We need to invest in resilience before and after disasters to reduce the disaster impacts on communities and their critical infrastructure.” View the full article

As homeowners insurance becomes expensive and hard to find, mortgage loan officers should work closely with insurance agents, said Travis Hodges of Viu by Hub. View the full article

The day after the Super Bowl, ZapperBox quietly raised the price on Amazon of its over-the-air DVR. ZapperBox offers one of the best means of recording local channels from an antenna, and had been charging $275 for its flagship model. While the price hasn’t changed on ZapperBox’s website, it now costs $300 on Amazon. Gopal Miglani, ZapperBox’s founder and president, says he’s compensating for President Donald Trump’s 10% tariff on goods from China, which took effect on February 10. “We already moved manufacturing to Taiwan for the next lot and it costs much more there,” Miglani tells Fast Company via email. “Even if the 10% tariff is rescinded, we cannot go back to China. All these changes [are] very expensive.” For big tech companies like Apple and Amazon, the current tariffs may not move the needle much. Experts say those companies have lots of levers they can pull to avoid raising prices, at least if the tariffs don’t increase from here. The larger impact will be on smaller companies like ZapperBox, which will have to make tougher decisions about which costs to absorb and which ones to pass on. “It’s too risky” Matt Ronge, the cofounder and CEO of AstroPad, is also contemplating price hikes. AstroPad makes a range of gadgets for creative workers, including a wireless dongle that turns spare iPads or Macs into secondary computer displays and a combination Apple Pencil tip and iPad screen cover that feel more like writing on paper. While AstroPad is also looking into moving some manufacturing to other countries such as Vietnam, it consistently sees higher quality and lower prices from China, where all of its products are currently manufactured. The factories and supply chains for U.S. production aren’t yet mature enough, Ronge says. “We are really trying not to raise prices if we can help it,” Ronge says via email. “First we are looking for changes we can make that won’t affect product quality, like changing packaging. Only if we can’t make that work will we look at raising prices.” The bigger impact, Ronge says, will be on AstroPad’s future product plans. He’s operating on the assumption that tariff wars will only continue to escalate, which means the company must be choosier about what it brings to market. Ronge believes other small device makers will face similar dilemmas. “Sadly some more experimental and innovative consumer electronics products won’t make it to market in this environment. It’s too risky,” he says. Levers to pull For larger tech companies, the outlook is murkier. While price hikes are possible, device makers may have an easier time shifting production outside of China or absorbing the costs instead of passing them on, especially if most of their money is made after the sale. Executives from Roku, for instance, said on an earnings call this week that tariffs wouldn’t have any material impact on its business. Last year, only 14% of its revenues came from device sales, with the rest coming from “platform” activities, such as ads and subscriptions. “From a device perspective any impact on our gross margin related to tariffs, we believe, would be immaterial, and we don’t expect any impact on the platform revenue side of the business,” Roku CFO Dan Jedda said. Ted Malone, a former senior product manager on Amazon’s Fire TV business and former vice president of TiVo’s consumer business, says larger companies may have other levers to pull as well. Amazon, for instance, could put more promotional emphasis on higher-end 4K streaming players instead of HD models with slimmer profit margins. “They can shift demand simply by shifting their promotions for what goes on sale for Prime Day, or whatever,” he says. Device makers may also have stocked up inventory in anticipation of new tariffs under the Trump administration, which may explain why prices haven’t immediately increased. Cori Masters, a senior research analyst at Gartner, refers to this as “inventory buffering,” and says it’s one strategy companies can use to at least delay price hikes. “Based on inventory buffering, they could choose to wait to pass through pricing until they’ve completed that inventory,” Masters says. In the meantime, device makers have already been finding ways to move more production out of China in response to previous tariffs. Trump had imposed tariffs on steel and aluminum (among other things) from outside the U.S. in 2018, and the Biden administration increased them for China last year. A Gartner survey last year found that 80% of companies had executed a “China-Plus-One” strategy that emphasizes more diverse supply chains. “They’re already making movements to diversify into a more regionalized or near-shoring type of strategy,” Masters says. Malone notes that such diversification won’t be easy for everyone. “For smaller manufacturers who don’t have that luxury to have six lines in Shenzhen, and three lines in Mexico, and four lines in Cork, Ireland, for people that don’t have the ability to distribute manufacturing like that, I think it’s a much bigger challenge.” Even device makers that primarily look beyond China may have trouble avoiding tariffs entirely. Nirav Patel, the founder and CEO of sustainable laptop maker Framework, says via email that while its laptops and mainboards are made in Taiwan, it relies on mainland China to produce the modules that users can install to expand functionality. “[W]e are taking this into account for future module pricing for U.S. customers in the Framework Marketplace as we also continue to diversify our supply base,” he says. More dire scenarios Even with work-arounds, some amount of price hiking seems inevitable, even for larger companies. CTA, a tech industry trade group, points out that 80% of smartphones come from China, and the average retail price is $1,000 for U.S. consumers. Even if consumers don’t pay extra up front, the group suggests that consumers may eventually absorb the costs through higher service fees from wireless carriers, who subsidize phones in exchange for long-term commitments. CTA has pointed to gloomier outcomes as well, on the assumption that 10% tariffs are just the start. Using hypothetical 60% to 100% tariffs on goods from China and 10% to 20% tariffs on goods from elsewhere, a CTA study estimates price hikes of 26% to 37% for phones, 46% to 68% for laptops and tablets, and 40% to 58% for game consoles. Part of what makes the actual impact of tariffs—when they’ll result in higher prices, and by how much—is that no one knows what those tariffs will actually be a few weeks or a few months from now. “Trump had threatened up to 60% tariffs on China,” ZapperBox’s Gopal Miglani says. “And this kind of whiplash is untenable.” View the full article

In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thrive over the past few years, employees thought they had found their grooves. Therefore, when changes that were viewed as working well are amended or even nullified, workers feel justified in being upset. If up to 70% of team engagement can be attributed to one’s manager, how, then, should managers guide teams who are feeling let down by the organization? When companies remove the remote flexible work arrangements they have come to enjoy and expect, how can you remain an authentic leader when your team—and you—may be feeling let down? Does anybody care what we like? One of the greatest tools leaders can employ to demonstrate their respect toward their employees is how they validate their emotions. Employee engagement has long been measured at an organizational level as an indicator of organizational effectiveness and workforce retention. Whether via large scale annual surveys or team-based conversations, employees will usually respond if asked how they are feeling. In aggregated findings, flexible work arrangements and ability to work remotely (at least some of the time) have shown positive correlations to employee happiness, augmenting this sentiment by as much as 20%. Combined with other studies that indicate that happier workers are up to 20% more productive, many thought that hybrid and flexible work arrangements were here to stay. However, for as many different means as executives use to determine levels of employee satisfaction, they seem to be ignoring sentiments that support flex-work and flex-time sentiments. Beyond this, as many companies are eliminating their diversity, equity, and inclusion practices, employees are not only feeling their opinions are unheard, but they are also not feeling welcome. This sentiment has the potential to create significant ripple effects since, when employees share what’s on their mind, they will only feel “heard” if listeners meet their subjective needs and expectations. Thus, despite many reports indicating flexible work has increased productivity and job-value satisfaction, employers are catching the RTO wave and calling employees back to the office. Employees are, therefore, apt and justified to feel resentment. This may be an indication that companies are not listening, or perhaps employers simply believe that being in the office will (eventually) equate to higher productivity and/or engagement. Whatever the reason, companies initiating RTO do not appear to be weighing employees’ desire to continue to have flexible working arrangements. Gallup reports that overall, U.S. employees’ daily negative emotions have been and remain elevated above pre-pandemic levels. If employers were really listening to their people, they would likely hear that workers have settled into flexible work and appreciate its attributes. There are likely opportunities to fine-tune or tweak how it is managed, but abrupt RTO announcements have made the news most often because employees did not see the change coming. When employees are happy with how things were but sense a change is underfoot, they will look to leaders to make sense of it all. This can be extra tricky with RTO policies, especially if you also appreciated your own flexible work arrangements. Thus, when it comes to leading the initiative to return to the office, a first step will be to determine how members of your team feel. Next, it will be to remain empathetic during the process, rather than trying to “manage” the change. Change Versus Transition: Making Sense of What’s Happening In 2020, the world hit a pivot point: Life as we knew it changed and, as a result, how and where we worked did, too. However, as managers we need to ask: Did we change, or did we actually transition to our new reality? Determining this distinction is quite relevant, as identifying what is happening bears significant influence on effective management. We tend to interchange the ideas of “change” and “transition.” But they actually have a slightly different meaning. We know when we’re experiencing change when external events impact how we live our lives and/or interact with others. Interrupting how work is done with a policy shift is therefore a change. Thus, when the COVID-19 pandemic necessitated people to stop working together in formal office settings, this was a change. Meanwhile, according to the Bridges Transition Model, a model focusing on phases of emotional experiences and reconciliations, a “transition” is an inner psychological process that we experience when we internalize—and then come to terms with—the new situations that change brings about. Learning to regulate individual productivity and the cadence of remote-office workdays was therefore a mental transition. While the change to remote work was almost impossible to plan for, developing a longer-term management plan was encouraged in tandem. However, in retrospect, it seems that many of these suggestions focused on the macro/organizational level, such as codifying company standards and practices and instituting training. Helping workers to become comfortable with their new reality was not a priority, and many fell into ruts of anxiety, burnout, and depression. However, those who elected to stay in their roles made mental adjustments, got into a new groove, and transitioned into a comfortable new-normal. The Center for Creative Leadership, a nonprofit focusing on leadership development, advises leaders who manage change to bring their team members together to create a shared vision around desired goals. This was not done with the switch to remote work, as workers were abruptly sent home because of health risks. And now employers are again sending this signal with blanket RTO initiatives. Some leaders may view changing work modalities as “just going back to how things were,” but for employees who had mentally transitioned to their new normal, it’s more than that. For the second time in five years, employees are realizing that what they want and like about how they work does not matter to their supervisors. If they are not willing to return to the office, their jobs will not be theirs. So it’s no wonder that many employees are sending their own signal: They are not happy being called to the office and many are indicating they would rather quit. Putting It Together: Transitioning Through Change While there are surely some organizations that are bringing people back to work just because they can (and do not have more of a rationale than that), most companies will have done some due diligence to make the RTO decision. Whatever the reason, if your company is going to institute a change in work modality, you will need to accept the decision, and then lead your people through. What if, instead of trying to manage the team through a change, you are empathetic to the unique needs, wants, and levels of acceptance the individuals on their team are experiencing? In other words, instead of focusing on the RTO change, focus on helping the team transition through the ending of what they are used to and will likely miss? Employees who were given the opportunity to work from home or who had flex-time or flex-space work arrangements have become comfortable in how they do their work. Whether they adjusted post pandemic or were hired into remote or hybrid roles, employees established a comfortable rhythm of work and felt trusted and empowered to work remotely. No matter how well justified RTO initiatives may be, individuals will feel shocked and angry, and may even try to deny that their old way of life is ending. It is very likely that they will grieve the loss of what they had become accustomed to which may manifest in sadness or anger if gone unattended. To approach a change that impacts a way of life by using company policy—objectively saying “this is what has been decided”—will not feel good. At the same time, trying to make people feel comfortable by telling them it is not a big deal or that they will not notice the change after a while will also not likely work. In times of transition, a leader’s imperative is actually to help people feel like they can be successful despite being uncomfortable and temporarily unhappy. Empathetic leaders who recognize their team members are struggling with a transition will create opportunities to foster dialogue. This may entail acknowledging that the situation is difficult and reminding the team that they have experienced challenges in the past, but the commitment to working together toward organizational goals while upholding organizational values has never waivered and will not change now. Then, leaders will listen to concerns while seeking to abate confusion and uncertainty by answering questions about what a change means, what it means to them, and how it will impact interactions with systems and with their colleagues. They will also not hesitate to offer direct feedback to their team members about how the change is going to impact things at an organizational level. For example, if RTO is a company-wide ordinance, leaders will want to explain how office space will now be managed in a way that may enhance team interactions and/or encourage team building. If relationships are nurtured in this way, it is reasonable to expect that most employees will progress to a calmer state of acceptance—what Bridges calls a “neutral zone.” As a leader, you can follow up on what you hear as an employee advocate. You can find the right time and ask your own supervisor your why, what, and how questions such as: Why is the company doing this now? What metrics/data demonstrates that returning to the office is appropriate? And what lift do we expect to see (productivity, efficiency, retention, etc.) with RTO? How will we accommodate employees who have made plans assuming we were going to stay remote/hybrid as we said we would? If you do not feel the answers you receive make sense, it’s also okay to talk with Human Resources. Remember, you are not only asking for yourself, you are asking for the people you are leading. Authentic reconciliation: You and the change Change is never easy, but it can be the impetus for a new beginning. Leaders who take the time to respectfully listen to how team members are feeling will also need to remember that what they do with what they hear matters. The goal will be to help team members make sense of what is changing, then determine how they can effectively contribute as part of the new environment. View the full article

Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly. View the full article