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IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Richard Farson on contradictions: “Contradictory impulses to both succeed and fail can be found in every project, every work team, even every individual. Every management choice, Job offer, or new applicant can appear both appealing and unappealing. Every deal is both good and bad. That is why leadership is essentially the management of dilemmas, and why tolerance for ambiguity—coping with contradictions—is essential for leaders, and why appreciating the coexistence of opposites is crucial to the development of a different way of thinking. It is often the most valuable service one can offer an organization. But it requires nontraditional thinking. Deeply held ideologies and cultural values, tunnel vision, selective perception, deference to the judgment of others—these are all enemies in our efforts to see what is really going on.” Source: Management of the Absurd: Paradoxes in Leadership II. Steven B. Sample on thinking gray: “The leader whose thinking is constrained within well-worn ruts, who is completely governed by his established passions and prejudices, who is incapable of thinking either gray or free, and who can’t even appropriate the creative imagination and fresh ideas of those around him, is as anachronistic and ineffective as the dinosaur. He may, by dint of circumstances, remain in power, but his followers would almost certainly be better off without him.” Source: The Contrarian’s Guide to Leadership * * * Look for these ideas every Thursday on the Leading Blog. Find more ideas on the LeadingThoughts index. * * * Follow us on Instagram and X for additional leadership and personal development ideas. View the full article

Inflation is a significant concern for both economists and policymakers. It has been increasing globally, with no country appearing to be exempt from its impact. So what’s behind this troubling trend, and why does it seem to be getting worse? This article will explore some potential causes of inflation. Let’s get started! What is Causing Inflation? As small business owners, it’s important to stay informed about inflation. After all, higher costs brought on by inflation can have a big impact on your bottom line. As prices for goods and services rise, your costs go up as well. READ MORE: Inflation is a Top Concern for Small Business Owners as Prices Soar So what’s causing it? Here are the eight main factors contributing to high inflation: The Ukraine War The consequences of the Russia-Ukraine war are immense and range from soaring food prices to social unrest. Russia is a huge supplier of oil, gas, and metals. Ukraine on the other hand is a big supplier of corn and wheat. The law of supply and demand tells us that when there’s a conflict in a major producing region, prices go up. As such, the prices of these five commodities, among others, have gone up sharply all over the world due to reduced supplies. Soaring Energy Prices Energy prices overall are up a staggering 34% in the past year with gas prices alone jumping almost 49%. This is mainly due to the sanctions put on Russia since the start of the war by the US, EU, and other major economies. When sanctions are imposed on a country, the prices of their exports increase. And since Russia is a major oil exporter, the prices of energy commodities have skyrocketed. The price for a barrel of crude oil has reached as high as $123.70, while oil prices were only $76.08 at the beginning of that period. READ MORE: What is Inflation Demand Outstripping Supplies Consumer demand has been growing faster than the rate of production, leading to shortages and consumer inflation. Global supply chains continue having issues that are a contributing factor to the sky-high prices we’re continuing to see everywhere. Consumer Prices Higher consumer prices on items like food are being caused by many different things such as the high cost of transportation, and food processing plants paying all-time high wages since there are more jobs open than they can fill. Jammed-up supply chains aren’t helping either. Federal Reserve In recent times, Fed Chair Jerome Powell and others didn’t seem to think the inflation threat was something to be overly concerned about. They characterized higher consumer prices as a “transitory” problem. Current data say otherwise. Why is inflation so high? The Federal Reserve has a target inflation rate of 2%, based on the Consumer Price Index (CPI). The current rate is about 8.6% meaning they’ll likely raise interest rates in an effort to slow the economy and bring inflation down. However, many experts, including former US Fed chairman Ben Bernanke, say the Fed has moved too slowly. Especially at a time when inflation is so high. READ MORE: How Inflation Impacts Businesses Jobs Market The recovering job market in the U.S. added about 390,000 jobs recently, which is better than many economists expected. However, even with a strong job market, the U.S. is seeing historic levels of both job openings and people quitting. This is forcing companies to pay higher hourly earnings to keep workers, causing employers to pass the extra costs onto consumers. If you are wondering why inflation is so high, these factors contribute significantly to the rising costs. Higher Prices The increasing cost of living is a concern for many people right now. Over the past year, prices for vehicles, food, and fuel have all risen significantly. This is because labor shortages combined with booming demand have made it difficult for businesses to keep up production at existing levels or find new suppliers who can meet their needs profitably without cutting back on quality whatsoever. Trillions in Stimulus Money During the COVID-19 pandemic, governments from all over the world flooded trillions of dollars into the system to keep the global economy moving. The United States has provided approximately $5 trillion in government aid to its citizens. When the government prints additional money, it results in currency devaluation, reduces consumer purchasing power, and contributes to our current financial predicament. Could Inflation Lead to a Recession? Over a decade has passed since the last recession, and many experts are now warning that another one could be on the horizon. One of the biggest concerns is inflation, which has been rising steadily over the last year. READ MORE: Inflation Concerns Highest Since 1981 for Small Businesses Higher prices impacting consumers may result in a significant decline in consumer spending, as individuals may find it difficult to purchase non-essential goods. Consequently, this could trigger layoffs and a reduction in overall economic activity. The Federal Reserve has already raised interest rates three times this year in an attempt to head off inflation, but so far, these efforts have been unsuccessful. If inflation does reach the point where it starts to hurt the economy, it could trigger a recession that would be difficult to recover from. Has Inflation Peaked? At this point, there is no significant evidence that inflation has peaked. We received a false glimmer of hope in April when the CPI dropped 0.2% lower than in March. This was the first time the CPI moderated in eight months. However, it jumped 0.3% in May up to a 40-year high of 8.6%. James Knightley, chief economist at ING, feels that two consecutive moderations in the annual rate may be needed before we’ve actually passed the inflation peak. READ MORE: How to Protect Against Inflation in 2022 How Long Will Elevated Consumer Price Inflation Last? It appears that the price of nearly everything is rising these days, impacting consumers significantly. From groceries to gas, the cost of living is climbing at a pace that outstrips wage growth. This elevated inflation is affecting consumers in a variety of ways. Many are cutting back on their spending in order to make ends meet. Others are using credit cards more often, which can lead to debt problems down the road. So the question is, how long will this higher inflation last? Some economists believe that it is only temporary and that prices will eventually stabilize. However, others believe that we are in for a period of sustained higher inflation. Only time will tell which is correct. In the meantime, consumers will need to be careful with their spending in order to avoid financial difficulties. READ MORE: Inflation is a Top Concern for Small Business Owners as Prices Soar Inflation Concerns Highest Since 1981 for Small Businesses What is Inflation How Inflation Impacts Businesses Image: Depositphotos This article, "Why is Inflation So High Right Now?" was first published on Small Business Trends View the full article

Inflation is a significant concern for both economists and policymakers. It has been increasing globally, with no country appearing to be exempt from its impact. So what’s behind this troubling trend, and why does it seem to be getting worse? This article will explore some potential causes of inflation. Let’s get started! What is Causing Inflation? As small business owners, it’s important to stay informed about inflation. After all, higher costs brought on by inflation can have a big impact on your bottom line. As prices for goods and services rise, your costs go up as well. READ MORE: Inflation is a Top Concern for Small Business Owners as Prices Soar So what’s causing it? Here are the eight main factors contributing to high inflation: The Ukraine War The consequences of the Russia-Ukraine war are immense and range from soaring food prices to social unrest. Russia is a huge supplier of oil, gas, and metals. Ukraine on the other hand is a big supplier of corn and wheat. The law of supply and demand tells us that when there’s a conflict in a major producing region, prices go up. As such, the prices of these five commodities, among others, have gone up sharply all over the world due to reduced supplies. Soaring Energy Prices Energy prices overall are up a staggering 34% in the past year with gas prices alone jumping almost 49%. This is mainly due to the sanctions put on Russia since the start of the war by the US, EU, and other major economies. When sanctions are imposed on a country, the prices of their exports increase. And since Russia is a major oil exporter, the prices of energy commodities have skyrocketed. The price for a barrel of crude oil has reached as high as $123.70, while oil prices were only $76.08 at the beginning of that period. READ MORE: What is Inflation Demand Outstripping Supplies Consumer demand has been growing faster than the rate of production, leading to shortages and consumer inflation. Global supply chains continue having issues that are a contributing factor to the sky-high prices we’re continuing to see everywhere. Consumer Prices Higher consumer prices on items like food are being caused by many different things such as the high cost of transportation, and food processing plants paying all-time high wages since there are more jobs open than they can fill. Jammed-up supply chains aren’t helping either. Federal Reserve In recent times, Fed Chair Jerome Powell and others didn’t seem to think the inflation threat was something to be overly concerned about. They characterized higher consumer prices as a “transitory” problem. Current data say otherwise. Why is inflation so high? The Federal Reserve has a target inflation rate of 2%, based on the Consumer Price Index (CPI). The current rate is about 8.6% meaning they’ll likely raise interest rates in an effort to slow the economy and bring inflation down. However, many experts, including former US Fed chairman Ben Bernanke, say the Fed has moved too slowly. Especially at a time when inflation is so high. READ MORE: How Inflation Impacts Businesses Jobs Market The recovering job market in the U.S. added about 390,000 jobs recently, which is better than many economists expected. However, even with a strong job market, the U.S. is seeing historic levels of both job openings and people quitting. This is forcing companies to pay higher hourly earnings to keep workers, causing employers to pass the extra costs onto consumers. If you are wondering why inflation is so high, these factors contribute significantly to the rising costs. Higher Prices The increasing cost of living is a concern for many people right now. Over the past year, prices for vehicles, food, and fuel have all risen significantly. This is because labor shortages combined with booming demand have made it difficult for businesses to keep up production at existing levels or find new suppliers who can meet their needs profitably without cutting back on quality whatsoever. Trillions in Stimulus Money During the COVID-19 pandemic, governments from all over the world flooded trillions of dollars into the system to keep the global economy moving. The United States has provided approximately $5 trillion in government aid to its citizens. When the government prints additional money, it results in currency devaluation, reduces consumer purchasing power, and contributes to our current financial predicament. Could Inflation Lead to a Recession? Over a decade has passed since the last recession, and many experts are now warning that another one could be on the horizon. One of the biggest concerns is inflation, which has been rising steadily over the last year. READ MORE: Inflation Concerns Highest Since 1981 for Small Businesses Higher prices impacting consumers may result in a significant decline in consumer spending, as individuals may find it difficult to purchase non-essential goods. Consequently, this could trigger layoffs and a reduction in overall economic activity. The Federal Reserve has already raised interest rates three times this year in an attempt to head off inflation, but so far, these efforts have been unsuccessful. If inflation does reach the point where it starts to hurt the economy, it could trigger a recession that would be difficult to recover from. Has Inflation Peaked? At this point, there is no significant evidence that inflation has peaked. We received a false glimmer of hope in April when the CPI dropped 0.2% lower than in March. This was the first time the CPI moderated in eight months. However, it jumped 0.3% in May up to a 40-year high of 8.6%. James Knightley, chief economist at ING, feels that two consecutive moderations in the annual rate may be needed before we’ve actually passed the inflation peak. READ MORE: How to Protect Against Inflation in 2022 How Long Will Elevated Consumer Price Inflation Last? It appears that the price of nearly everything is rising these days, impacting consumers significantly. From groceries to gas, the cost of living is climbing at a pace that outstrips wage growth. This elevated inflation is affecting consumers in a variety of ways. Many are cutting back on their spending in order to make ends meet. Others are using credit cards more often, which can lead to debt problems down the road. So the question is, how long will this higher inflation last? Some economists believe that it is only temporary and that prices will eventually stabilize. However, others believe that we are in for a period of sustained higher inflation. Only time will tell which is correct. In the meantime, consumers will need to be careful with their spending in order to avoid financial difficulties. READ MORE: Inflation is a Top Concern for Small Business Owners as Prices Soar Inflation Concerns Highest Since 1981 for Small Businesses What is Inflation How Inflation Impacts Businesses Image: Depositphotos This article, "Why is Inflation So High Right Now?" was first published on Small Business Trends View the full article

Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by Authoritas, an ecommerce SEO platform. Ranking volatility. Google’s organic search is volatile and has been for a while. However, AI Overviews appear to be even more volatile, based on this research. AI Overview ranking volatility score: 0.68 (8 weeks), 0.73 (13 weeks) Google Search organic ranking volatility score: 0.49 (8 weeks), 0.55 (13 weeks) Dig deeper. How volatile have Google rankings really been? AI Overviews vs. organic ranking. Ranking in the top 10 is not a guarantee your content will rank in AI Overviews. AI Overview and organic ranking systems are different and work independently of each other most of the time, the analysis found: 60% of the time, pages ranking in the top 10 appear in AI Overviews. 40% of the time, AI Overviews rank a webpage that doesn’t appear in the top 10 of Google organic search. Text snippet volatility. Google’s AI Overviews text snippets changed over time, even if some cited sources remain unchanged. Tracking what changes might give you some insights about whether there has been a shift in user intent, for example. Why we care. Google AI Overviews aren’t going away. Volatility is high and the way content is ranked is different than doing traditional SEO. So it’s important to continually monitor AI Overviews for keywords you care about – those you’ve won and/or lost – and figure out what changed and why. About the report. It looked at the Google search results of 11,203 keywords based on three different dates (August and October 2024, January). The report. SERP Organic and AI Overview Volatility Research View the full article

Cash App is a decent way to receive instant payments. It’s fast and convenient, and there’s an option to open a legitimate business account and report taxes. But like any payment platform, it attracts scammers looking to take advantage of unsuspecting users. Scammers use deceptive tactics to trick you into sending them money or handing over your Cash App account details. Once they get access, they can drain your linked credit card or bank account before you realize what’s happening. Moonlock, the cybersecurity division of MacPaw, is here to help. We’ll break down the most common Cash App scams, how to recognize them, and how to protect your money. Why use Cash App for freelancing?Cash App has business accounts, meaning you can use it to receive instant payments in exchange for goods and services. It could be anyone, even people you don’t know, like first-time clients. When you sign up, you get a unique $Cashtag, such as $yourbusinessname, which you can share with clients for easy payments. In return, CashApp will take a 2.75% fee for every payment you receive. By default, you can send up to $250 per week and receive up to $1,000 per month. To increase these limits, Cash App requires identity verification, including your full legal name, date of birth, and the last four digits of your Social Security Number (SSN). In some cases, Cash App may also request your full SSN, residential address, government-issued ID, and proof of income. Now, imagine if a scammer posed as Cash App and tricked you into providing that sensitive information. Not great, right? That’s why Moonlock is here to help you spot these scams before they happen. How Cash App scams workScammers typically use one of two tactics: they either trick you into sharing personal information to take over your account, or they convince you to send them money under false pretenses. Cash App glitch scamScammers send messages claiming a “glitch” in Cash App requires users to download an updated version. Instead of linking to the App Store or Google Play, they direct users to a fraudulent website where login credentials are stolen. The safest way to download Cash App is to download it from official sources like the App Store or Google Play. Money flipping scamA scammer promises to triple your money if you send them some cash upfront. They might claim they’ve helped others make thousands and show you fake testimonials. Crypto variations of this scam exist, too. Scammers claim they can help you invest in Bitcoin or other cryptocurrencies. Once you send money, it’s gone. And Cash App can’t reverse the transaction. Accidental transactionsSomeone messages you, claiming they sent you money by mistake, and asks for a refund. What’s really happening? The money likely came from a stolen credit card. Once the bank detects fraud, the transaction is reversed. If you already refunded the scammer, you’re the one who loses money. Fake screenshotsScammers might send you a screenshot, proof they sent money to your Cash App account by mistake. Then, they’ll ask you to send their money back. Don’t let them fool you! Screenshots are fake, and that money never came to your account. Refund scamsAfter you’ve made an online purchase, scammers offer your money back. They ask you for a small fee in advance, and you don’t even have to return the item! Sounds like a deal, right? But if you pay, you’ll lose the fee and never see a refund. Fake customer supportThis one’s a classic. Scammers pose as Cash App support and contact you via email, text, or phone. They claim there’s an issue with your account and ask for your $Cashtag, password, or other personal details. If you experience one of these scams, report it to Cash App immediately. The best way to do this is directly through your app or at the phone number 1 (800) 969-1940. How to contact Cash Support through the app: Tap the profile icon on your Cash App home screenSelect SupportSelect Start a Chat and send a messageHow to protect yourself from scams on Cash AppReading about scams can be stressful, but the good news? It’s easier than you think to stay safe. A few simple steps can protect your money. Start by enabling Security Lock on your Cash App account. Even if scammers trick you into giving away your credentials, it would be harder for them to enter the app and make payments. Here’s how to enable Security Lock via the app: Go to your profile icon on your Cash App home screenSelect Privacy & SecurityTurn on Security LockConfirm your choice with PIN, Touch ID, or Face IDAnd don’t touch unexpected money! If a stranger ever sends you the money you never asked for, don’t ever spend it or cash it out. We know that it might be tempting. Everybody could use a spare buck. But your own money will be more secure if you report the sudden transaction to Cash Support instead.** View the full article

Cash App is a decent way to receive instant payments. It’s fast and convenient, and there’s an option to open a legitimate business account and report taxes. But like any payment platform, it attracts scammers looking to take advantage of unsuspecting users. Scammers use deceptive tactics to trick you into sending them money or handing over your Cash App account details. Once they get access, they can drain your linked credit card or bank account before you realize what’s happening. Moonlock, the cybersecurity division of MacPaw, is here to help. We’ll break down the most common Cash App scams, how to recognize them, and how to protect your money. Why use Cash App for freelancing?Cash App has business accounts, meaning you can use it to receive instant payments in exchange for goods and services. It could be anyone, even people you don’t know, like first-time clients. When you sign up, you get a unique $Cashtag, such as $yourbusinessname, which you can share with clients for easy payments. In return, CashApp will take a 2.75% fee for every payment you receive. By default, you can send up to $250 per week and receive up to $1,000 per month. To increase these limits, Cash App requires identity verification, including your full legal name, date of birth, and the last four digits of your Social Security Number (SSN). In some cases, Cash App may also request your full SSN, residential address, government-issued ID, and proof of income. Now, imagine if a scammer posed as Cash App and tricked you into providing that sensitive information. Not great, right? That’s why Moonlock is here to help you spot these scams before they happen. How Cash App scams workScammers typically use one of two tactics: they either trick you into sharing personal information to take over your account, or they convince you to send them money under false pretenses. Cash App glitch scamScammers send messages claiming a “glitch” in Cash App requires users to download an updated version. Instead of linking to the App Store or Google Play, they direct users to a fraudulent website where login credentials are stolen. The safest way to download Cash App is to download it from official sources like the App Store or Google Play. Money flipping scamA scammer promises to triple your money if you send them some cash upfront. They might claim they’ve helped others make thousands and show you fake testimonials. Crypto variations of this scam exist, too. Scammers claim they can help you invest in Bitcoin or other cryptocurrencies. Once you send money, it’s gone. And Cash App can’t reverse the transaction. Accidental transactionsSomeone messages you, claiming they sent you money by mistake, and asks for a refund. What’s really happening? The money likely came from a stolen credit card. Once the bank detects fraud, the transaction is reversed. If you already refunded the scammer, you’re the one who loses money. Fake screenshotsScammers might send you a screenshot, proof they sent money to your Cash App account by mistake. Then, they’ll ask you to send their money back. Don’t let them fool you! Screenshots are fake, and that money never came to your account. Refund scamsAfter you’ve made an online purchase, scammers offer your money back. They ask you for a small fee in advance, and you don’t even have to return the item! Sounds like a deal, right? But if you pay, you’ll lose the fee and never see a refund. Fake customer supportThis one’s a classic. Scammers pose as Cash App support and contact you via email, text, or phone. They claim there’s an issue with your account and ask for your $Cashtag, password, or other personal details. If you experience one of these scams, report it to Cash App immediately. The best way to do this is directly through your app or at the phone number 1 (800) 969-1940. How to contact Cash Support through the app: Tap the profile icon on your Cash App home screenSelect SupportSelect Start a Chat and send a messageHow to protect yourself from scams on Cash AppReading about scams can be stressful, but the good news? It’s easier than you think to stay safe. A few simple steps can protect your money. Start by enabling Security Lock on your Cash App account. Even if scammers trick you into giving away your credentials, it would be harder for them to enter the app and make payments. Here’s how to enable Security Lock via the app: Go to your profile icon on your Cash App home screenSelect Privacy & SecurityTurn on Security LockConfirm your choice with PIN, Touch ID, or Face IDAnd don’t touch unexpected money! If a stranger ever sends you the money you never asked for, don’t ever spend it or cash it out. We know that it might be tempting. Everybody could use a spare buck. But your own money will be more secure if you report the sudden transaction to Cash Support instead.** View the full article

“It’s not about what’s happening today, but about staying ahead of what’s coming next.” Accounting ARC With Liz Mason, Byron Patrick, and Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

“It’s not about what’s happening today, but about staying ahead of what’s coming next.” Accounting ARC With Liz Mason, Byron Patrick, and Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Here is a recap of what happened in the search forums today...View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you’re looking for premium noise-canceling earbuds at a more affordable price, a Grade A refurbished pair of Sony WF-1000XM5 is going for $164.99 on Woot—a big drop from the usual $299.99 for a new pair on Amazon, but only for the next nine days or until stock runs out. Sony WF-1000XM5 (Refurbished) $164.99 at Woot $299.99 Save $135.00 Get Deal Get Deal $164.99 at Woot $299.99 Save $135.00 That’s a solid price for earbuds that have won an Editor’s Choice award and were named the Best Earphones of 2023 by PCMag. Now, if you're wondering what “Grade A Refurbished” means, it’s essentially a like-new device that’s been fully tested, guaranteed to work perfectly, and has only minimal cosmetic blemishes—nothing noticeable unless you’re really looking for it. Plus, you get a one-year eReplacements warranty, so there’s some added security. If you’re a Prime member, you also get free standard shipping, but if you’re not, it’s an extra $6. Also, shipping is unavailable to Alaska, Hawaii, or PO box addresses. There’s a reason these earbuds have made it onto multiple "Best of" lists, including Lifehacker's "Best Wireless Earbuds to Buy in 2025" roundup—the active noise cancellation is top-tier, and unlike some competitors, it doesn’t kill the sound quality when turned on. Sony’s high-quality drivers deliver clear, detailed audio with deep bass, and if you’re picky about sound, the companion app gives you full EQ customization. The app itself has a lot going on, but it packs in everything you’d need to tweak these earbuds to your liking. Hands-free Alexa and Google Assistant are built-in, and you also get support for AAC, LC3, and LDAC codecs, meaning you can stream higher-quality audio if your device supports it. Battery life is eight hours with ANC on (16 hours if you turn it off), and the case extends that to 24 hours total. These also have an IPX4 rating, which means they’re sweat-resistant but not waterproof—fine for workouts, but maybe don’t take them into the shower. Sony also included some smart software features, like Adaptive Sound Control, which automatically switches between ANC and Ambient Mode depending on where you are, and Speak-to-Chat, which pauses your media when you start talking. For an in-depth analysis of the WF-1000XM5, check out this comprehensive review from CNET. View the full article

David Beckham is entering the $152 billion supplement industry with IM8, a health and wellness brand launched in partnership with Prenetics. View the full article

Lithium and other elements that the U.S. needs for vital defense, energy, and other applications could become harder to obtain if the Trump administration goes ahead with tariffs and other protectionist policies aimed at China. China refines more than 90% of the global supply of so-called “rare earth elements,” which include neodymium and dysprosium. Not actually rare, these 17 elements are difficult to mine and refine because they’re not often found in concentrated deposits. Some elements, like lithium, are usually mentioned along with rare earth elements, because they are also critical for the tech sector. Without them, cellphones wouldn’t vibrate and computer hard drives wouldn’t operate. They’re used in wind turbines, electric cars, and other industries the U.S. has sought to develop. The U.S. imports more than 80% of its rare earth elements, with most of those imports coming from China. A trade war impacts cellphone and other tech companies making their products in China when they have to ship those products to the U.S. and pay an import tariff. President Donald Trump imposed 10% tariffs on all Chinese imports to the U.S. earlier in February. That was on top of existing tariffs on specific Chinese goods dating back to Trump’s first term. China has since retaliated with up to 15% tariffs on a range of U.S. goods and more export controls on elements critical to the production of modern high-tech products. Development and growth plans for smartphone makers, renewable energy companies, and the broader technology sector all depend in part on access to rare earth elements. Apple has been increasing its use of recycled materials for its batteries and devices to help lower its need for newly mined and refined materials. Demand is only expected to grow over the next few decades, especially with advances in computing power and artificial intelligence technology. The International Energy Agency expects total demand for rare earth elements to surge 72% to 134 kilotons between 2021 and 2030. Supply requirements are expected to rise at roughly the same rate, but the total amount would lag demand at 98 kilotons. Rare earth metals have been behind some recent geopolitical issues as the U.S. and other nations try to access sources outside of China. The U.S. is the world’s second biggest producer of rare earth metals, with about 12% of the global total. President Donald Trump’s pitch to acquire Greenland comes amid climate change that is expected to make more of the Arctic island’s resources available. Melting ice is expected to make rich deposits of rare earth elements, lithium, and other natural resources more accessible. Trump has also mentioned future aid deals with Ukraine, another source of rare earth elements. —Damian J. Troise, AP Business Writer View the full article

You know the story. Eggs are expensive right now, so it's likely you’re not eating as many lately. Eggs are my favorite food and I too have curbed my intake. While this was sad at first, it only took me a few days to completely get over egg breakfasts. Surprisingly, I’m actually feeling grateful for this egg reset. There are many delicious breakfast options that don’t require eggs, and I’ve been neglecting them. Whether you’re reducing your egg dependency like I am, if you’re allergic, or if you never like their texture in the first place, here are some eggless breakfasts you can turn to. When compiling this list, I wanted to home in on the reasons why eggs are so popular for breakfast. I narrowed them down to flavor, speed of cooking, and protein content and brainstormed for options that tick those boxes. A good breakfast is a meal that fits in your schedule, tastes good, and has the right stuff (protein and carbs) to sustain you for a few hours. Many of these recipes are also good with eggs, too—so add an egg if your budget allows. Loaded savory oats Credit: Allie Chanthorn Reinmann I made loaded savory oats the day after I decided to give eggs a rest. And then I made it three days in a row because it was so good. Not only are oats versatile, so you can flavor them any which way, but they’re fast to cook and the whole grains take longer to digest, so you feel satisfied for longer. Cook a serving of old-fashioned oats in a pot with water, add a handful of fresh spinach or a cluster of frozen spinach. Once the spinach is wilted and the oats have cooked and absorbed the water, stir in a pinch of salt. Pour the savory oats into a bowl and add a teaspoon of chili crisp and a heaping tablespoon of ricotta. This spicy spinach ricotta recipe is my simplest example but you can go pretty wild with savory oats. Swap out other greens or cheese, add cooked ground beef or turkey, pepperoni, pickles, sliced chili peppers, or a scoop of kimchi. When times are good again, add an egg to this savory concoction. MuesliOn the topic of oats, my household has also been indulging in some chewy muesli lately. Muesli is usually a mixture of rolled oats, dried fruits and nuts, and you can enjoy it a number of ways. Simply pour some into a bowl and add cold milk for a bright and chewy mixture, soak it in water or milk overnight for a cold breakfast that’s a bit softer on the teeth, or pour hot water into it for a soothing hot breakfast. Muesli has all the speed of a box of sweet cereal but it’s more nutritious with its whole grains and fibrous fruits—always helpful for feeling fuller longer. A hummus plateWho said you can’t have beans for breakfast? A half-cup of chickpeas can provide you with a bit more protein than an egg (about seven grams compared to the egg’s six), a dose of dietary fiber, and carbohydrates. I think hummus is a bit easier to work with for an attractive breakfast but don’t let me stop you from poppin’ plain chickpeas. Swirl a serving of plain hummus into a bowl with sweet or savory toppings (hummus can be sweet too, y’all), or go the toast road. Toast a hearty piece of bread and spread a scoop of hummus onto it (or smash some creamy cannellini beans on). Spoon pico de gallo on top, fried garlic, maybe some tuna, and top it all off with a few greens. Feta pancakes Credit: Allie Chanthorn Reinmann Cheese might be well-known for its fat content, but there are higher protein cheeses in your supermarket that pair well with both sweet and savory meals. When you have time for pancakes, make these feta honey pancakes. Use a complete pancake boxed mix (the just-add-water type). Pour the batter into the pan, tuck a slice of salty feta cheese on top. When you flip it, you’ll griddle the cheese on the other side. Cool the pancakes cheese-side up and you’ll be rewarded with a soft, golden brown and ever so subtly crisped pocket of cheese. Top these gems with a drizzle of maple syrup or honey, and set an alarm because you might forget your immediate plans for the day. Dumpling soupDon’t count out soup for breakfast. It’s one of my absolute favorite breakfast foods, and under different circumstances I usually crack an egg into the broth—but let’s not get caught up in these pipe dreams. Packed with pork, chicken, or beef and wrapped in a thin sheet of dough, these protein pockets will give you plenty of energy. Paired with a cup of hot chicken broth and you’ll feel properly full as you leave the house. I usually buy a bag of Trader Joe’s frozen pork gyoza. Then, when it’s breakfast time, pop a small pot of broth onto the hob, add four or five dumplings and any bitter greens you have in the fridge, like collards, mustard greens, spinach, or chard. Bring it to a boil for eight to 10 minutes to cook the dumplings through and serve hot. Frozen pelmeni, meat ravioli, or homemade dumplings are great to keep stashed uncooked in the freezer for this meal. Steam bunsMeat and veggie filled steamed buns have many names, like Sala bao or baozi, and similarly to dumplings, they can be frozen for easy breakfasts. Trader Joe's sells steam buns in their freezer section and they’re already cooked so you just have to microwave them in a damp paper towel for a minute to revive them. You can find them in Asian grocery stores frozen or fresh, and you can store them, well-wrapped, in the freezer until you’re ready to eat them. While I don’t see these widely available yet in every big box supermarket, keep an eye out in the freezer section. Jok Credit: Allie Chanthorn Reinmann Jok, also called congee, is a rice porridge that you can make easily with leftover rice. It’s one of my favorite breakfast soups to make when I’m feeling under the weather. As you can see in my recipe, I usually drop an egg in it (single tear), but it’s just as satisfying with slices of chicken, beef, pork, or shrimp on top. It’s really the aromatics that make the soup shine anyway, so keep some ginger, fried garlic, cilantro, and scallions handy for this comforting and filling dish. Tofu scrambleIf you haven’t made a tofu scramble yet, it's time. Medium and firm tofu do a great job at mimicking the soft-springy texture of eggs, and plenty of dry spices create a splendid savory dish. Serve it with beans on toast, bacon and pancakes, or wrapped up in a flexible flour tortilla. Read here for details on how to make stellar tofu scramble and try out the recipe. Make-ahead quinoaQuinoa is a wee round grain that has plenty to offer nutritionally. I treat it a bit like oatmeal—as in, I’ll add a bunch of other fun stuff to it. I make a large batch of quinoa early in the week, maybe four servings, and pack it into a container to chill in the fridge. Unlike oatmeal, pasta, or rice, quinoa doesn’t get chalky and hard when it cools down. (Or, at least, the pieces are so small any texture shift is largely undetectable.) I’ll take a serving out of the container when I’m ready to eat it and top it with a little bit of whatever I have available. A scoop of hummus, sliced chicken, fresh greens, or a scoop of cannellini beans, and a drizzle of soy sauce or another condiment. Heat it up in the microwave for 45 seconds or eat it cold. A tasty, fast, and nutritious breakfast semi-prepped for your week. Breakfast sandwich Credit: Allie Chanthorn Reinmann Who can deny the speed and simplicity of a sandwich? As long as you keep the supplies handy, you can whip together a hearty breakfast sandwich in minutes. Switching your brain to identify non-egg sandwiches as breakfast-worthy is really the hardest part, but once you make that leap I think you’ll find breakfast freedom waiting on the other side. I keep sliced turkey, pickles, mayo, and broccoli slaw around for these occasions, but a good charcuterie or cheese board sandwich with dried fruits, soft cheeses and nuts would be incredible first thing in the morning. An elevated PB&J A peanut butter and jelly sandwich is an infallible choice for young and old. (My 70-year-old step-father is newly obsessed with them.) This classic sandwich is tasty, fast to prepare, and not only does a quarter-inch of peanut butter shut people up for a good five minutes but there’s a decent serving of protein there, too. If white bread and Jif isn’t your vibe, then elevate it. Use alternative butters, like sunflower, almond, or cashew. Switch out the squidgy bread for sourdough, rye, or thick buttered brioche slices. Add some much-needed texture with toasted chopped walnuts sprinkled inside. Instead of jelly, use a mixture of dried fruits, sliced bananas, apples, or honey. View the full article

Excess humidity in work settings can lead to a variety of issues, such as mold growth, musty odors, and damage to equipment and products. To combat these problems, businesses often turn to commercial dehumidifiers, which are designed to remove moisture from the air and maintain optimal humidity levels. With a wide range of options available on the market, selecting the right commercial dehumidifier can be a daunting task. Importance of humidity control in businesses Humidity control is essential in a business environment as it directly affects employee health and safety, as well as the lifespan of equipment and products. High moisture levels in the air can foster the growth of mold and other harmful bacteria, potentially resulting in respiratory issues and other health concerns. Furthermore, excess humidity can damage sensitive equipment and products, resulting in expensive repairs or replacements. Conversely, low humidity levels can cause dry skin, respiratory irritation, and discomfort for employees. Using a commercial dehumidifier to maintain optimal humidity levels helps create a safe and comfortable work environment while also safeguarding valuable assets. Benefits of Investing in a Commercial Dehumidifier Improved air quality Prevention of mold and mildew growth Protection of products and equipment Enhanced employee comfort and productivity Energy savings Types of Commercial Dehumidifiers There are two different commercial dehumidifiers: refrigerant and desiccant dehumidifiers. Each type has its own unique features and benefits, and the choice ultimately depends on the specific needs and conditions of your business. Refrigerant Dehumidifiers Refrigerant dehumidifiers are a favored option for commercial settings because of their efficiency and effectiveness. These units operate by drawing in humid air and passing it over cold coils, leading to the condensation of moisture, which then collects in a reservoir tank. One benefit of refrigerant dehumidifiers is their ability to maintain low humidity levels even in warmer, humid environments. They are also typically more affordable and have a longer lifespan than desiccant dehumidifiers. However, they may struggle in colder environments and may require more energy to operate, leading to higher energy costs. Additionally, refrigerant dehumidifiers can be noisy and may require regular maintenance to prevent clogs and other issues. Desiccant Dehumidifiers Desiccant dehumidifiers use a drying agent, such as silica gel, to absorb moisture from the air. They are often used in colder, drier environments and are more effective at removing moisture from the air than refrigerant dehumidifiers. One of the main advantages of desiccant dehumidifiers is their capacity to function effectively at low temperatures, which makes them particularly suitable for cold commercial spaces like food processing plants and pharmaceutical facilities. Additionally, they are generally quieter than refrigerant dehumidifiers and demand less maintenance. However, desiccant dehumidifiers can be more expensive and may have a shorter lifespan than refrigerant dehumidifiers. Additionally, desiccants may require more energy to operate and can produce excess heat, which may be a concern in certain environments. Comparison of Refrigerant and Desiccant Dehumidifiers When comparing refrigerant and desiccant dehumidifiers, it is important to consider the specific needs of your business. Refrigerant dehumidifiers are generally more effective in warmer, humid environments, while desiccant dehumidifiers are better suited for colder, drier environments. Refrigerant dehumidifiers are often more affordable and have a longer lifespan but may be noisy and require more energy to operate. Desiccant dehumidifiers are typically quieter and require less maintenance but may be more expensive and have a shorter lifespan. Ultimately, the choice between the two types of dehumidifiers depends on the specific needs of your business, such as the desired humidity levels, environmental conditions, and budget. Factors to Consider Before Choosing a Commercial Dehumidifier Before investing in a commercial dehumidifier, there is a range of factors to consider to ensure that you get the right model for your business. By taking the time to carefully consider these factors, you can make an informed decision and choose an industrial dehumidifier that will effectively control moisture levels while also minimizing costs and reducing environmental impact. Space requirements: Consider the size of the area that needs to be dehumidified to ensure that the device has the appropriate capacity. Humidity levels: Determine the desired humidity level for the space and choose a dehumidifier that can maintain that level. Temperature range: Consider the range of temperatures in the environment where the dehumidifier will be used and choose a model that can operate effectively in those conditions. Energy efficiency: Look for a dehumidifier with an Energy Star certification to ensure that it operates efficiently and minimizes energy costs. Noise levels: If the dehumidifier will be used in a quiet environment, such as an office or hospital, choose a model with a low noise level. Sizing Your Commercial Dehumidifier To determine the appropriate size of dehumidifier for your business, a good starting point is to calculate the square footage of the area to be dehumidified and then choose a dehumidifier with a capacity that matches the square footage and the level of humidity present. You can also factor in other considerations, such as the number of people present, the type of equipment being used, and the overall environment. Selecting the right size of dehumidifier will ensure that your business has optimal moisture control and a safe, comfortable environment for employees and customers. Common Applications of Commercial Dehumidifiers Below are some common businesses where industrial dehumidifiers can be found: Warehouses and storage facilities: Commercial dehumidifiers are utilized in warehouses and storage facilities to prevent moisture damage to stored goods and equipment, as well as to inhibit mold growth, corrosion, and rust. Office spaces: Office buildings may use refrigerant dehumidifiers to control humidity levels and prevent mold growth, which can be a health hazard for employees Restaurants and cafes: Food service locations require low humidity levels to prevent spoilage and ensure product safety. Gyms and fitness centers: An industrial dehumidifier can be used in a gym or fitness center to help reduce moisture levels and prevent the growth of mold and bacteria, reduce unpleasant odors, and create a more comfortable workout environment. Hotels and resorts: Hotels or resorts use commercial dehumidifiers to control moisture levels in guest rooms, hallways, and other common areas. This can help prevent mold growth, reduce musty odors, and create a more comfortable and pleasant environment for guests Indoor swimming pools and spas: Commercial dehumidifiers are utilized in indoor swimming facilities and spas to manage the humidity levels that arise from the significant moisture produced by water activities. This helps to reduce the risk of slips and falls, as well as to prevent mold growth. Museums and art galleries: Museums and art galleries must maintain low humidity levels to preserve delicate and valuable artifacts. Our Top Commercial Dehumidifier Picks From Amazon Choosing the right commercial dehumidifier is a crucial decision for businesses, especially those operating in environments where excess humidity can be a problem. A commercial dehumidifier is not just about improving air quality; it plays a significant role in protecting inventory, machinery, and the overall health of the workspace. It’s vital for businesses to select a dehumidifier that is efficient, reliable, and suitable for the size and nature of their operations. Here’s our criteria list for evaluating commercial dehumidifiers: Dehumidification Capacity (Rating: 9/10) Ability to efficiently remove a significant amount of moisture. Suitable for the business’s specific square footage. Energy Efficiency (Rating: 8/10) Low energy consumption for cost-effective operation. Energy Star certification, if applicable. Durability and Build Quality (Rating: 9/10) Robust construction for long-term use in commercial settings. High-quality components are resistant to wear and tear. Ease of Use and Maintenance (Rating: 8/10) User-friendly controls and settings. Easy access for regular cleaning and maintenance. Noise Level (Rating: 7/10) Quiet operation is particularly important in customer-facing or work-intensive areas. Portability and Design (Rating: 6/10) Mobility features like wheels for easy relocation, if necessary. Compact and space-efficient design. Humidity Control Features (Rating: 7/10) Accurate humidity sensors and adjustable hygrostat. Automatic shut-off and restart functions. Drainage Options (Rating: 7/10) Convenient drainage solutions like hose attachments for continuous operation. Brand Reputation and Warranty (Rating: 7/10) Trustworthy brands are known for quality in commercial dehumidifiers. Solid warranty and customer support services. Price and Value for Money (Rating: 6/10) Competitive pricing for the functionality offered. Good investment considering the operational benefits and durability. In curating our recommendations for commercial dehumidifiers, we focus on these key factors to ensure that the products not only address the immediate need for humidity control but also offer reliability, efficiency, and value for small businesses. Lumisys Commercial Grade Dehumidifier This unit by Lumisys covers up to 8500 sq ft and removes up to 125 pints of moisture per day. Its uniquely designed tri-color knob can be rotated to change the desired relative humidity, and the child lock prevents accidental turn on or shut off. This unit also comes with a drain hose, intelligent humidity control, and other features. The impressive features, positive reviews, and specs made this an easy choice for the best commercial dehumidifier on Amazon. Lumisys Commercial Grade Dehumidifier with Drain Hose Buy on Amazon AlorAir Smart Wi-Fi Commercial Dehumidifier AlorAir’s new commercial dehumidifier has an App that allows you to set the ideal moisture setting, and it will smartly sense room humidity and control dehumidification to maintain that level. This industrial dehumidifier offers up to 2300 sq. ft. of coverage, and its 19.6 ft drain hose allows drainage anywhere. This portable dehumidifier is also equipped with an auto restart function and a built-in pump. It’s among some of the best commercial dehumidifiers on the market. AlorAir Smart Wi-Fi Commercial Dehumidifier Buy on Amazon hOmeLabs Commercial Grade Dehumidifier HomeLabs’ commercial dehumidifiers works for up to 24 hours continually. They also include a defrost feature, water pump, and a 16-foot drain hose, as well as a reusable, easy-to-clean mesh filter. HomeLabs maintains that their industrial dehumidifiers are more energy efficient than other commercial dehumidifiers at a competitive price. hOmeLabs Commercial Grade Dehumidifier Buy on Amazon Sleavon 130 Pint Commercial Grade Dehumidifiers The sturdy handle and semi-pneumatic wheels enhance the portability of this commercial dehumidifier option. It features auto ON/OFF functionality, an auto-restart function for power outages, a built-in timer, and an auto defrost mechanism. Additionally, a drain hose is included for continuous drainage if required. Sleavon 130 Pint Commercial Grade Dehumidifiers Buy on Amazon COLZER 232 Pint Commercial Dehumidifiers This high-efficiency dehumidifier can eliminate moisture in large spaces up to 8,000 sq ft. Its large semi-pneumatic wheels and sturdy bar handle make it easy and safe to transport from job to job, and the metal outer casing promises durability. Other features include an automatic humidistat, automatic restart after power outages, auto defrost, timer, and continuous drainage. COLZER 232 Pint Commercial Dehumidifiers Buy on Amazon BlueDri Industrial Commercial Dehumidifier This dehumidifier is equipped with an automatic water pump, digital panel, compact electrical control with auto restart, hour counter, drain hose, and RH and temperature sensors. Its rotary compressor provides a maximum moisture extraction of up to 225 pints of moisture per day, which the company claims is up to double the water per day than other commercial-grade dehumidifiers. BlueDri Industrial Commercial Dehumidifier Buy on Amazon BLACK+DECKER Dehumidifier with Drain Pump BLACK+DECKER is a reputable brand that produces a variety of commercial-grade products, including this portable commercial dehumidifier. With the adjustable humidistat, you can choose a relative humidity level between 35% and 80%. Additionally, an indicator light and audible alert system will inform you when it’s time to drain the water tank. This compact unit can effectively cover an area of up to 4500 sq ft. BLACK+DECKER Dehumidifier with Drain Pump Buy on Amazon Kesnos Large Commercial Grade Dehumidifiers This industrial dehumidifier can remove up to 232 pints of moisture per day. It has a 3.3 ft. drain hose and washable filter and features intelligent humidity control, an auto defrost feature, and power outage restart. It is appropriate for spaces up to 8000 sq ft. Kesnos Large Commercial Grade Dehumidifiers Buy on Amazon ALORAIR Basement/Crawl Space Dehumidifier Aloair makes some of the best commercial dehumidifiers on the market, which is why there are two from them on our list. Their basement/crawl space unit features corrosion-resistant aluminum coils, low-temperature operation, auto defrost, and more. ALORAIR Basement/Crawl Space Dehumidifier Buy on Amazon BaseAire AirWerx55 Dehumidifier for Basement/Crawl Space The BaseAire AirWerx55 is designed for use in basements and crawl spaces. It can remove up to 55 pints of moisture per day. You can set the target humidity and this smart dehumidifier will auto-shut off when it’s been met, and restart when it needs to. This unit is perfect for crawl spaces, basements, garages, laundry facilities, and many other commercial applications. BaseAire AirWerx55 Dehumidifier for Basement/Crawl Space Buy on Amazon Frequently Asked Questions How do I know if my business needs a commercial dehumidifier? If your business is experiencing issues such as excess moisture, mold growth, musty odors, or damage to equipment or structures due to humidity, it may be time to consider a commercial dehumidifier. Additionally, if your business is located in a humid climate or experiences elevated moisture levels due to its surroundings or activities, a commercial dehumidifier may be essential for ensuring a safe and comfortable environment for both employees and customers. What is the average lifespan of a commercial dehumidifier? The average lifespan of a good commercial dehumidifier can vary depending on factors such as the quality of the device, the frequency of use, and the level of maintenance. However, with proper care and maintenance, a commercial dehumidifier can typically last anywhere from 5 to 10 years or more. Are commercial dehumidifiers energy efficient? Commercial dehumidifiers can vary in terms of their energy efficiency, depending on factors such as the size and features of the device. The best commercial dehumidifiers, however, are designed with energy efficiency in mind and may have features such as automatic shut-off or low-wattage motors to help reduce energy consumption. Choose a dehumidifier with a high Energy Star rating and perform regular maintenance tasks to help ensure optimal energy efficiency. Can I use a residential dehumidifier for my business instead of a commercial one? While it may be tempting to use a residential dehumidifier for a business, it is generally not recommended. Commercial dehumidifiers are specifically designed to handle larger spaces and higher humidity levels and often feature more advanced technologies than residential models. Additionally, commercial dehumidifiers are typically more durable and long-lasting than residential models, making them a better investment for businesses in need of moisture control. What are the potential health risks associated with high humidity levels in a business environment? High humidity levels in a business environment can lead to a variety of potential health risks, including increased risk of mold growth and other allergens, respiratory issues such as asthma or bronchitis, and general discomfort or fatigue. YOU MIGHT ALSO LIKE: These are the Best Commercial Dehumidifiers for Your Business Best Air Purifier Options for Your Business Best Portable Air Conditioner to Beat the Heat Best Window Air Conditioner to Keep Cool When It’s Hot Stay Cool with a Ductless Air Conditioner Image: Amazon This article, "Commercial Dehumidifier: Choices for Your Business" was first published on Small Business Trends View the full article

Excess humidity in work settings can lead to a variety of issues, such as mold growth, musty odors, and damage to equipment and products. To combat these problems, businesses often turn to commercial dehumidifiers, which are designed to remove moisture from the air and maintain optimal humidity levels. With a wide range of options available on the market, selecting the right commercial dehumidifier can be a daunting task. Importance of humidity control in businesses Humidity control is essential in a business environment as it directly affects employee health and safety, as well as the lifespan of equipment and products. High moisture levels in the air can foster the growth of mold and other harmful bacteria, potentially resulting in respiratory issues and other health concerns. Furthermore, excess humidity can damage sensitive equipment and products, resulting in expensive repairs or replacements. Conversely, low humidity levels can cause dry skin, respiratory irritation, and discomfort for employees. Using a commercial dehumidifier to maintain optimal humidity levels helps create a safe and comfortable work environment while also safeguarding valuable assets. Benefits of Investing in a Commercial Dehumidifier Improved air quality Prevention of mold and mildew growth Protection of products and equipment Enhanced employee comfort and productivity Energy savings Types of Commercial Dehumidifiers There are two different commercial dehumidifiers: refrigerant and desiccant dehumidifiers. Each type has its own unique features and benefits, and the choice ultimately depends on the specific needs and conditions of your business. Refrigerant Dehumidifiers Refrigerant dehumidifiers are a favored option for commercial settings because of their efficiency and effectiveness. These units operate by drawing in humid air and passing it over cold coils, leading to the condensation of moisture, which then collects in a reservoir tank. One benefit of refrigerant dehumidifiers is their ability to maintain low humidity levels even in warmer, humid environments. They are also typically more affordable and have a longer lifespan than desiccant dehumidifiers. However, they may struggle in colder environments and may require more energy to operate, leading to higher energy costs. Additionally, refrigerant dehumidifiers can be noisy and may require regular maintenance to prevent clogs and other issues. Desiccant Dehumidifiers Desiccant dehumidifiers use a drying agent, such as silica gel, to absorb moisture from the air. They are often used in colder, drier environments and are more effective at removing moisture from the air than refrigerant dehumidifiers. One of the main advantages of desiccant dehumidifiers is their capacity to function effectively at low temperatures, which makes them particularly suitable for cold commercial spaces like food processing plants and pharmaceutical facilities. Additionally, they are generally quieter than refrigerant dehumidifiers and demand less maintenance. However, desiccant dehumidifiers can be more expensive and may have a shorter lifespan than refrigerant dehumidifiers. Additionally, desiccants may require more energy to operate and can produce excess heat, which may be a concern in certain environments. Comparison of Refrigerant and Desiccant Dehumidifiers When comparing refrigerant and desiccant dehumidifiers, it is important to consider the specific needs of your business. Refrigerant dehumidifiers are generally more effective in warmer, humid environments, while desiccant dehumidifiers are better suited for colder, drier environments. Refrigerant dehumidifiers are often more affordable and have a longer lifespan but may be noisy and require more energy to operate. Desiccant dehumidifiers are typically quieter and require less maintenance but may be more expensive and have a shorter lifespan. Ultimately, the choice between the two types of dehumidifiers depends on the specific needs of your business, such as the desired humidity levels, environmental conditions, and budget. Factors to Consider Before Choosing a Commercial Dehumidifier Before investing in a commercial dehumidifier, there is a range of factors to consider to ensure that you get the right model for your business. By taking the time to carefully consider these factors, you can make an informed decision and choose an industrial dehumidifier that will effectively control moisture levels while also minimizing costs and reducing environmental impact. Space requirements: Consider the size of the area that needs to be dehumidified to ensure that the device has the appropriate capacity. Humidity levels: Determine the desired humidity level for the space and choose a dehumidifier that can maintain that level. Temperature range: Consider the range of temperatures in the environment where the dehumidifier will be used and choose a model that can operate effectively in those conditions. Energy efficiency: Look for a dehumidifier with an Energy Star certification to ensure that it operates efficiently and minimizes energy costs. Noise levels: If the dehumidifier will be used in a quiet environment, such as an office or hospital, choose a model with a low noise level. Sizing Your Commercial Dehumidifier To determine the appropriate size of dehumidifier for your business, a good starting point is to calculate the square footage of the area to be dehumidified and then choose a dehumidifier with a capacity that matches the square footage and the level of humidity present. You can also factor in other considerations, such as the number of people present, the type of equipment being used, and the overall environment. Selecting the right size of dehumidifier will ensure that your business has optimal moisture control and a safe, comfortable environment for employees and customers. Common Applications of Commercial Dehumidifiers Below are some common businesses where industrial dehumidifiers can be found: Warehouses and storage facilities: Commercial dehumidifiers are utilized in warehouses and storage facilities to prevent moisture damage to stored goods and equipment, as well as to inhibit mold growth, corrosion, and rust. Office spaces: Office buildings may use refrigerant dehumidifiers to control humidity levels and prevent mold growth, which can be a health hazard for employees Restaurants and cafes: Food service locations require low humidity levels to prevent spoilage and ensure product safety. Gyms and fitness centers: An industrial dehumidifier can be used in a gym or fitness center to help reduce moisture levels and prevent the growth of mold and bacteria, reduce unpleasant odors, and create a more comfortable workout environment. Hotels and resorts: Hotels or resorts use commercial dehumidifiers to control moisture levels in guest rooms, hallways, and other common areas. This can help prevent mold growth, reduce musty odors, and create a more comfortable and pleasant environment for guests Indoor swimming pools and spas: Commercial dehumidifiers are utilized in indoor swimming facilities and spas to manage the humidity levels that arise from the significant moisture produced by water activities. This helps to reduce the risk of slips and falls, as well as to prevent mold growth. Museums and art galleries: Museums and art galleries must maintain low humidity levels to preserve delicate and valuable artifacts. Our Top Commercial Dehumidifier Picks From Amazon Choosing the right commercial dehumidifier is a crucial decision for businesses, especially those operating in environments where excess humidity can be a problem. A commercial dehumidifier is not just about improving air quality; it plays a significant role in protecting inventory, machinery, and the overall health of the workspace. It’s vital for businesses to select a dehumidifier that is efficient, reliable, and suitable for the size and nature of their operations. Here’s our criteria list for evaluating commercial dehumidifiers: Dehumidification Capacity (Rating: 9/10) Ability to efficiently remove a significant amount of moisture. Suitable for the business’s specific square footage. Energy Efficiency (Rating: 8/10) Low energy consumption for cost-effective operation. Energy Star certification, if applicable. Durability and Build Quality (Rating: 9/10) Robust construction for long-term use in commercial settings. High-quality components are resistant to wear and tear. Ease of Use and Maintenance (Rating: 8/10) User-friendly controls and settings. Easy access for regular cleaning and maintenance. Noise Level (Rating: 7/10) Quiet operation is particularly important in customer-facing or work-intensive areas. Portability and Design (Rating: 6/10) Mobility features like wheels for easy relocation, if necessary. Compact and space-efficient design. Humidity Control Features (Rating: 7/10) Accurate humidity sensors and adjustable hygrostat. Automatic shut-off and restart functions. Drainage Options (Rating: 7/10) Convenient drainage solutions like hose attachments for continuous operation. Brand Reputation and Warranty (Rating: 7/10) Trustworthy brands are known for quality in commercial dehumidifiers. Solid warranty and customer support services. Price and Value for Money (Rating: 6/10) Competitive pricing for the functionality offered. Good investment considering the operational benefits and durability. In curating our recommendations for commercial dehumidifiers, we focus on these key factors to ensure that the products not only address the immediate need for humidity control but also offer reliability, efficiency, and value for small businesses. Lumisys Commercial Grade Dehumidifier This unit by Lumisys covers up to 8500 sq ft and removes up to 125 pints of moisture per day. Its uniquely designed tri-color knob can be rotated to change the desired relative humidity, and the child lock prevents accidental turn on or shut off. This unit also comes with a drain hose, intelligent humidity control, and other features. The impressive features, positive reviews, and specs made this an easy choice for the best commercial dehumidifier on Amazon. Lumisys Commercial Grade Dehumidifier with Drain Hose Buy on Amazon AlorAir Smart Wi-Fi Commercial Dehumidifier AlorAir’s new commercial dehumidifier has an App that allows you to set the ideal moisture setting, and it will smartly sense room humidity and control dehumidification to maintain that level. This industrial dehumidifier offers up to 2300 sq. ft. of coverage, and its 19.6 ft drain hose allows drainage anywhere. This portable dehumidifier is also equipped with an auto restart function and a built-in pump. It’s among some of the best commercial dehumidifiers on the market. AlorAir Smart Wi-Fi Commercial Dehumidifier Buy on Amazon hOmeLabs Commercial Grade Dehumidifier HomeLabs’ commercial dehumidifiers works for up to 24 hours continually. They also include a defrost feature, water pump, and a 16-foot drain hose, as well as a reusable, easy-to-clean mesh filter. HomeLabs maintains that their industrial dehumidifiers are more energy efficient than other commercial dehumidifiers at a competitive price. hOmeLabs Commercial Grade Dehumidifier Buy on Amazon Sleavon 130 Pint Commercial Grade Dehumidifiers The sturdy handle and semi-pneumatic wheels enhance the portability of this commercial dehumidifier option. It features auto ON/OFF functionality, an auto-restart function for power outages, a built-in timer, and an auto defrost mechanism. Additionally, a drain hose is included for continuous drainage if required. Sleavon 130 Pint Commercial Grade Dehumidifiers Buy on Amazon COLZER 232 Pint Commercial Dehumidifiers This high-efficiency dehumidifier can eliminate moisture in large spaces up to 8,000 sq ft. Its large semi-pneumatic wheels and sturdy bar handle make it easy and safe to transport from job to job, and the metal outer casing promises durability. Other features include an automatic humidistat, automatic restart after power outages, auto defrost, timer, and continuous drainage. COLZER 232 Pint Commercial Dehumidifiers Buy on Amazon BlueDri Industrial Commercial Dehumidifier This dehumidifier is equipped with an automatic water pump, digital panel, compact electrical control with auto restart, hour counter, drain hose, and RH and temperature sensors. Its rotary compressor provides a maximum moisture extraction of up to 225 pints of moisture per day, which the company claims is up to double the water per day than other commercial-grade dehumidifiers. BlueDri Industrial Commercial Dehumidifier Buy on Amazon BLACK+DECKER Dehumidifier with Drain Pump BLACK+DECKER is a reputable brand that produces a variety of commercial-grade products, including this portable commercial dehumidifier. With the adjustable humidistat, you can choose a relative humidity level between 35% and 80%. Additionally, an indicator light and audible alert system will inform you when it’s time to drain the water tank. This compact unit can effectively cover an area of up to 4500 sq ft. BLACK+DECKER Dehumidifier with Drain Pump Buy on Amazon Kesnos Large Commercial Grade Dehumidifiers This industrial dehumidifier can remove up to 232 pints of moisture per day. It has a 3.3 ft. drain hose and washable filter and features intelligent humidity control, an auto defrost feature, and power outage restart. It is appropriate for spaces up to 8000 sq ft. Kesnos Large Commercial Grade Dehumidifiers Buy on Amazon ALORAIR Basement/Crawl Space Dehumidifier Aloair makes some of the best commercial dehumidifiers on the market, which is why there are two from them on our list. Their basement/crawl space unit features corrosion-resistant aluminum coils, low-temperature operation, auto defrost, and more. ALORAIR Basement/Crawl Space Dehumidifier Buy on Amazon BaseAire AirWerx55 Dehumidifier for Basement/Crawl Space The BaseAire AirWerx55 is designed for use in basements and crawl spaces. It can remove up to 55 pints of moisture per day. You can set the target humidity and this smart dehumidifier will auto-shut off when it’s been met, and restart when it needs to. This unit is perfect for crawl spaces, basements, garages, laundry facilities, and many other commercial applications. BaseAire AirWerx55 Dehumidifier for Basement/Crawl Space Buy on Amazon Frequently Asked Questions How do I know if my business needs a commercial dehumidifier? If your business is experiencing issues such as excess moisture, mold growth, musty odors, or damage to equipment or structures due to humidity, it may be time to consider a commercial dehumidifier. Additionally, if your business is located in a humid climate or experiences elevated moisture levels due to its surroundings or activities, a commercial dehumidifier may be essential for ensuring a safe and comfortable environment for both employees and customers. What is the average lifespan of a commercial dehumidifier? The average lifespan of a good commercial dehumidifier can vary depending on factors such as the quality of the device, the frequency of use, and the level of maintenance. However, with proper care and maintenance, a commercial dehumidifier can typically last anywhere from 5 to 10 years or more. Are commercial dehumidifiers energy efficient? Commercial dehumidifiers can vary in terms of their energy efficiency, depending on factors such as the size and features of the device. The best commercial dehumidifiers, however, are designed with energy efficiency in mind and may have features such as automatic shut-off or low-wattage motors to help reduce energy consumption. Choose a dehumidifier with a high Energy Star rating and perform regular maintenance tasks to help ensure optimal energy efficiency. Can I use a residential dehumidifier for my business instead of a commercial one? While it may be tempting to use a residential dehumidifier for a business, it is generally not recommended. Commercial dehumidifiers are specifically designed to handle larger spaces and higher humidity levels and often feature more advanced technologies than residential models. Additionally, commercial dehumidifiers are typically more durable and long-lasting than residential models, making them a better investment for businesses in need of moisture control. What are the potential health risks associated with high humidity levels in a business environment? High humidity levels in a business environment can lead to a variety of potential health risks, including increased risk of mold growth and other allergens, respiratory issues such as asthma or bronchitis, and general discomfort or fatigue. YOU MIGHT ALSO LIKE: These are the Best Commercial Dehumidifiers for Your Business Best Air Purifier Options for Your Business Best Portable Air Conditioner to Beat the Heat Best Window Air Conditioner to Keep Cool When It’s Hot Stay Cool with a Ductless Air Conditioner Image: Amazon This article, "Commercial Dehumidifier: Choices for Your Business" was first published on Small Business Trends View the full article

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and offline data to LinkedIn. Tracks conversions from website actions, phone sales, and in-person events. Sends marketing data directly from a server to LinkedIn to measure campaign performance. Helps optimize campaigns using LinkedIn’s analytics. Revenue Attribution Report (RAR). Connects CRM data to LinkedIn campaigns for long-term tracking. Extends review periods up to 365 days. Tracks revenue impact at the company level. Offers insights to refine campaign strategies and increase ROI. Best practices for CAPI integration: Use multiple matching parameters (e.g., user IDs, emails, company name) to enhance signal quality. Leverage deduplication to avoid counting the same event multiple times. Enable enhanced conversion tracking by using the LinkedIn Insight Tag and tracking UUID. Why we care. As marketers face increasing challenges in tracking conversions across multiple touchpoints, these tools provide deeper insights, improve attribution accuracy, and helps maximize return on investment (ROI). Bottom line: With CAPI and RAR, LinkedIn is making it easier for marketers to track conversions, improve attribution accuracy, and optimize their advertising strategies in an increasingly data-driven landscape. View the full article

Prosecutors say Janus Henderson employee was ‘at the centre’ of the scheme, though he denies chargesView the full article

When a house is lost, so is much of the collateral on the mortgage. Here's how both lenders and homeowners can bounce back. View the full article

Text replacement tools, also called snippet managers, are one of those productivity tools everyone needs even if they don't know it. They let you paste any text you want in just a couple of keystrokes and are perfect for anyone who finds themselves typing the same information again and again (so basically, anyone who uses a computer). Whether you answer the same customer question multiple times a day for work or find yourself constantly telling friends about the parking situation at your house, it's handy to have a quick way to paste long bits of information. The Mac has a decent text replacement tool built in, which I mentioned when I talked about how I fixed my worst writing habits. Windows, it turns out, doesn't. So I'm glad I found Beeftext. This is a completely free and open source application that makes it easy to store and trigger snippets. To get started just download and install the tool (or, if you prefer, use the portable version). Now you can start creating "Combos." You can enter any text you want in the Snippet box. Note that there's also support for variables, meaning you can automatically include things like the date, time, or the contents of the clipboard. Credit: Justin Pot Finish writing the snippet and you can optionally choose a keyword that will trigger the snippet, replacing the word. This will work in every application on your computer so don't use a word that you might need to type in some other context. I like using short words starting with a semicolon, for example ;word, because I never type words that begin with semicolons otherwise. If you'd rather not create a bunch of keywords you don't have to—you can use the keyboard shortcut Ctrl-Shift-Enter from any application to launch the "picker window," which lets you search for and paste any of your snippets. Credit: Justin Pot There's a lot more this application you can do. For example, there's a checkbox in the settings for emoji shortcodes, allowing you to use the tool to quickly insert emojis. The variables allow you to emulate keystrokes or even PowerShell scripts to your snippets, meaning you could use this to set up automations if you really spent some time on it. All of this and more is outlined in the documentation. It's one of those tools you'll set up once and then wonder how you lived without. View the full article

There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for everyone—from teachers to gamers to healthcare workers—and we are now giving our fans the option to design one-of-a-kind charms using ABLO’s AI technology, taking customization to the next level,” Crocs brand president Anne Mehlman tells Fast Company. [Photo: courtesy of Ablo] ABLO’s platform lets users either upload a photo or enter a text prompt and then choose from different art styles to create their custom Jibbitz design before proceeding to the Crocs website for purchase. ABLO’s platform is built on Story Layer-1 blockchain, which was designed to tokenize and automatically add attribution to intellectual property. That allows creators to protect and profit off their work even while making it free to remix, and it means IP owners can sell their own Jibbitz designs with licensing terms and provenance already embedded. Crocs says Jibbitz consumers are among their most valuable, and on the company’s most recent earnings call, CEO Andrew Rees says introducing fresh new Jibbitz products and getting them to market faster are among their strategic priorities for 2025. AI-generated Jibbitz certainly fits within that plan. “Jibbitz have always been a fun way for everyone to express their personality,” Michael Scarpellini, head of partnerships at Space Runners, which operates ABLO, said in a statement. “With ABLO, we’re giving them the freedom to take personalization to the next level, letting their creativity shine on every pair of Crocs.” While Jibbitz charms come in all shapes and sizes, ABLO’s AI-generated charms are currently limited to circles, like a button maker. Unfortunately, that means that custom fried chicken Jibbitz aren’t on the menu. View the full article

Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or they skip your homepage completely and jump straight to a product page. This creates a problem. How do you make sure your website works for all your target customers when they aren’t following your planned customer journeys? The answer is simple: Build your entire website, not just specific landing pages, with your target audiences in mind. Let’s explore some practical ways to restructure your website so it delivers relevant experiences to every visitor, regardless of how they enter or navigate your site. Understanding website personas: More than just customer profiles A website persona represents your ideal customer based on data-driven research. But we’re not just talking about basic demographics here. We’re talking about a detailed profile built from real data, the kind that goes beyond who your customers are to tell you: How they think. What keeps them up at night. What makes them click that “Buy Now” button. Quick win: Take 15 minutes today to look at your top three customers. What do they have in common? What questions do they always ask? There’s the start of your persona. What makes an effective user persona? You’ve probably seen some basic customer profiles that just list age, location, and job title. But a real, working persona? That’s different. Here’s what you need to capture: Demographic details: Sure, get the basics: age, location, job title, income level. But dig deeper. Behavioral patterns: What devices do they use? When do they browse your site? Are they comparison shoppers or impulse buyers? The more you know about their habits, the better you can serve them. Pain points: What problems keep them searching for solutions? What frustrates them about current options? These are your opportunities to connect. Goals: What are they really trying to achieve? Sometimes it’s not what you think. A person buying a drill isn’t actually looking for a drill, they’re looking to hang pictures on their wall. Technical proficiency: How comfortable are they with technology? This affects everything from your site’s complexity to how much hand-holding your interface needs to provide. Quick win: Look in Google Analytics to see the demographic details of your best-converting visitors. Real example of personas in action Want to see how this works in actual practice? Let’s look at our Search Engine Land Award-winning campaign. A traditional bank came to my agency with a challenge: they needed to completely shift their online presence from local retail banking to positioning themselves as a leader in Fintech and Banking as a Service (BaaS). Their target? C-suite executives and decision-makers in fintech companies. Instead of creating generic banking content, we built detailed profiles of their target CTOs and CFOs, understanding that these executives prioritize technical documentation, API capabilities, and compliance information. We worked alongside them to restructure their site around how these executives actually find and consume content. The results were dramatic: Organic traffic increased from 6,600 to over 38,000 monthly visitors. B2B lead generation more than tripled. Most importantly, they started reaching exactly who they wanted to target. Quick win: Look at your top-performing content. Which persona is it really serving? Are you attracting an audience you hadn’t even considered? Below is a screenshot of searchengineland.com’s top pages: From this, I can see that three of their top five pages are directed toward beginners who are eager to learn about Google, digital marketing, SEO, and PPC. This aligns with a core group they ideally want to target. The role of personas in website strategy Personas shape website strategy through three core functions: Content direction: Think of this as your website’s GPS. It guides what you say and how you say it for different user groups. For instance, if you’re talking to busy C-suite executives, you might lead with ROI stats and quick-scan bullet points. For technical users? Detailed specs and documentation come first. Navigation planning: Ever noticed how Amazon’s website feels intuitive no matter what you’re shopping for? That’s persona-based navigation at work. It’s about creating paths that match how different users naturally browse. Feature prioritization: What’s important for one persona might be irrelevant for another. This helps you decide what gets prime real estate on your site. Quick win: Pull up your website analytics right now. Look at your top five most visited pages. Are they easily accessible for each of your personas? Do they speak to the features or things they care about most? If not, there’s your great optimization opportunity. How to implement effectively Getting personas right isn’t a one-time deal. Here’s what effective implementation looks like: Map user journeys: Create a visual path for each persona. Where do they enter your site? Where should they go next? What information do they need at each step? Build content hierarchies: Structure your content like a pyramid, with the most important stuff at the top and details below. But remember, what’s “most important” varies by persona. Test against real users: Your assumptions about user behavior? They might be wrong. Test your design with actual users who match your personas. Adjust based on feedback: What users say they want and what they actually do can be very different. Watch how they interact with your site and adjust accordingly. Measure everything: Set up tracking for each persona’s typical journey. Are they finding what they need? Where are they dropping off? Tip: The most successful websites we’ve seen aren’t necessarily the prettiest, they’re the ones that best understand and serve their users’ needs. Creating user personas for your website User personas shape website design through data-driven research combining qualitative insights with quantitative metrics. Start with what you know Ever noticed that your best insights often come from actual conversations with customers? Start there. Qualitative research: Interview 8-12 customers who represent your ideal users (yes, actually talk to them). I like to use meeting recording software during this, so I can download the transcriptions and then analyze the commonalities from the conversations. Watch how real users interact with your site. Send out surveys that ask the right questions (hint: “Why?” is often more valuable than “What?”) Quantitative data (the numbers game): Dive into your analytics to see how people actually use your site. Track those user paths (where are they going, and more importantly, where are they leaving). Look at conversion data by user segment (some paths work better than others, find out why). A/B test everything (let the data tell you what works). Behavioral analysis and demographics Here’s what you should be tracking and why it matters: Pages per visit: Sure, the average might be 3-5 pages, but what’s really interesting is the path they take. Are they spending time navigating your site looking for answers? Or following a clear path to conversion? Time on page: Got a page where users spend 4 minutes instead of the usual 2? That’s either really good (super engaging content) or really bad (they’re confused). Navigation patterns: Where do users go? Is it where you think they should? Exit points: When visitors leave, are they leaving satisfied or frustrated? Look for patterns in your exit pages. Device preferences: Mobile vs. desktop is about context. Mobile users often have different needs and behaviors than desktop users. Quick win: Pick your top landing page. Watch a session recording of how real users interact with it. You’ll probably spot at least three opportunities for improvement in the first 5 minutes. I like to use Microsoft Clarity for this. Planning your website structure around personas Website structure optimization starts with understanding how different user personas interact with your site. Creating an effective information architecture ensures each persona finds relevant content through their preferred navigation paths. Navigation and information architecture Primary navigation elements reflect the main tasks personas aim to complete on your site. Create clear pathways based on persona behavior patterns: Place high-priority content within three clicks from the homepage. Position critical links where personas expect to find them. Design mega menus or dropdown navigation based on persona categories. Add breadcrumb navigation to help personas track their location. Quick win: Map out the three most common tasks for each of your personas. Now count how many clicks it takes to complete each one. Found any shortcuts you could add? Content strategy and messaging Ever notice how some websites feel like they’re reading your mind? Here’s how to make your content resonate with each audience: Headlines targeting specific persona pain points. Scannable content blocks with persona-relevant information. Call-to-action buttons using persona-preferred language. Information hierarchy based on persona goals. Media elements selected for persona preferences. Quick win: Look at your top landing page. Does the first paragraph answer your primary persona’s biggest question? If not, rewrite it right now. Implementing persona-driven design Persona-driven design transforms websites into targeted experiences that match visitor needs. The implementation focuses on key touchpoints where personas interact with the site. Homepage and landing page optimization Homepage design starts with clear paths for each persona type. Create distinct sections with relevant headlines, images, and calls to action that direct visitors to persona-specific content. Analytics data shows visitors form opinions about websites in 0.05 seconds, making first impressions critical. Key optimization elements include: Prominent navigation paths labeled for each persona type. Persona-specific value propositions above the fold. Content blocks addressing unique pain points. Visual cues guiding visitors to relevant sections. A/B testing different layouts to improve engagement. Conversion paths: Think of conversion paths like a conversation. Each step should feel natural: Awareness stage: Blog posts optimized for search Educational content that establishes credibility No hard sell – just valuable information Consideration stage: Comparative content showing your advantages Case studies matching the persona’s industry More detailed technical or business documentation Decision stage: Clear, persona-specific CTAs Simplified conversion forms (ask only what you need) Next steps that match the user’s pace Measuring success When it comes to measuring the success of your persona-driven website, not all metrics carry equal weight. Start by tracking how different personas find and interact with your site. Watch how visitors engage with persona-specific content. Time spent on key pages and interaction rates will tell you if you’re hitting the mark. Conversion performance is where the real story unfolds. A well-executed persona strategy typically improves conversion rates along persona-specific paths. But don’t just count conversions; measure their quality. Are you attracting the right leads? Are they moving smoothly through their journey? Testing and iteration The key to continual improvement lies in systematic testing. Watch real users interact with your site through session recordings. These often reveal unexpected behaviors that analytics alone might miss. Pay special attention to how different personas search your site and where they tend to exit. This helps you refine their paths to conversion. Make optimization a regular habit. Remove what isn’t working, expand what is, and adjust messaging that fails to connect. What’s next? Your website restructure doesn’t end with implementing persona-based design; it’s an ongoing process of refinement and optimization. By focusing on your target personas throughout your site, you’ll create more meaningful connections with visitors and effectively guide them toward conversions. View the full article

President Donald Trump said that he likes the idea of giving some of the savings from Elon Musk’s Department of Government Efficiency back to U.S. citizens as a kind of dividend. He said at an investment conference in Miami on Wednesday that the administration is considering a concept in which 20% of the savings produced by DOGE’s cost-cutting efforts goes to American citizens and another 20% goes to paying down the national debt. Trump also said the potential for dividend payments would incentivize people to report wasteful spending. “They’ll be reporting it themselves,” Trump said. “They participate in the process of saving us money.” Later, as he flew back to Washington aboard Air Force One, he was asked by a reporter about the plan floated by Musk. “I love it,” the Republican president told reporters on the plane. A day earlier, Musk wrote on his social media platform that he “will check with the President” in response to a suggestion that Trump and Musk should announce a “DOGE Dividend” that would send a refund to taxpayers from part of the savings created by DOGE. Its efforts have already led to thousands of federal government employees being fired or laid off. —Chris Megerian, Associated Press View the full article

Birkenstock, the renowned German footwear brand, posted stronger-than-expected sales for its fiscal first quarter, fueled by strong holiday demand and the growing popularity of its closed-toe clogs. However, the company’s U.S.-listed shares (NYSE: BIRK) were down about 3% in premarket trading Thursday as of the time of this writing. Strong demand meets investor skepticism The company reported quarterly revenue of €361.7 million, exceeding analyst expectations of €356.2 million. However, it maintained its annual margin forecast, as Reuters reported. The drop in share price is likely related to a cautious outlook on profit margins for fiscal 2025, with investors also concerned about the long-term impact of Birkenstock’s expansion strategy—especially the rising costs associated with new retail locations and manufacturing facilities. Expansion costs weigh on margins The footwear brand has been aggressively expanding, particularly in Asia. In October 2024, Birkenstock launched a dedicated e-commerce platform in South Korea and announced plans to open brick-and-mortar stores in the region by spring 2025. The company’s gross margins fell by 330 basis points in fiscal 2024, as the Wall Street Journal reported, largely due to increased spending on new retail locations and manufacturing facilities, including a new production plant in Pasewalk, Germany. Investors may be wary of how long these expenditures will continue to pressure profits before yielding meaningful returns. Market expectations and profit misses Birkenstock’s revenue forecast for fiscal 2025—between 15% and 17% growth—fell slightly below expectations. Analysts had anticipated a more aggressive outlook, especially given the company’s recent momentum. Additionally, while sales have been strong, profits have not kept pace. Birkenstock’s earnings report showed that despite higher revenues, net income was lower than analysts had projected. This discrepancy suggests that rising operational costs, supply-chain expenses, and promotional spending may be eating into profitability. Brand strength vs. market concerns Birkenstock remains a strong brand with cultural relevance, thanks in part to high-profile collaborations and celebrity endorsements. However, the stock’s decline reflects broader market concerns about whether the company can translate its current sales momentum into sustained long-term profitability. This isn’t the first time investors have reacted negatively to Birkenstock’s financial performance. In August 2024, the company’s stock plummeted 15% after missing profit estimates. While the latest dip isn’t as severe, it signals continued skepticism about the company’s ability to balance growth with profitability. View the full article

Anyone on the hunt for a new home knows how quick the turnaround can be on a listing. I’m currently looking to rent an apartment in New York City, and know well the pain of seeing a dream listing get posted in the morning and snagged by someone (presumably wealthier and faster than I) within a few hours. You might not be able to control the time of year you need to move, but you can control how you time your search for specific listings. If you want to optimize your house or apartment hunt, you need to know the best times to look for new listings. When to search new house and apartment listingsLet's do a little reverse-engineering here. In order to figure out the best time to search for new listings as a buyer, I researched when sellers are advised to post their listings. The general consensus: Thursday is the day to look for listings. That’s because sites like Zillow advise landlords that Thursday is the best day to list, because most renters want to tour rental properties as soon as they can, and most of them have more availability during the weekend. Brett Johnson, owner of New Era Home Buyers, confirms that Thursday is the day most real estate agents will start listing a home in order to prepare for Saturday and Sunday. Johnson suggests serious shoppers review Thursday's morning offerings so they can schedule private viewings before the start of the open houses: "Waiting until the weekend to start viewing homes means you’re already behind—by then, sellers may have multiple offers in hand." When it comes to the best time of day to browse listings, you similarly can strategize around the typical workday. Assume that property managers and agents start posting new listings at the start of their days, around 9-10 a.m. Give yourself plenty of time before your move-in dateStart your home search around 60 days before your desired move-in date: Most landlords and property managers list their rentals 30-60 days before they become available, so looking at this time gives you access to the freshest inventory. With this window, you'll have enough lead time to schedule viewings, submit applications, and handle paperwork without feeling rushed. Plus, you can still take advantage of any early-bird specials or pre-leasing incentives that properties might offer. This timeline also allows flexibility to expand your search if your first-choice neighborhoods don't have quite what you're looking for. The bottom lineThe rapid turnarounds of a competitive market mean that your new home search could feel extra chaotic. We can’t assume that sites like Zillow or StreetEasy will exclusively post the best, freshest listings at 9 a.m. every Thursday morning. The silver lining of a fast turnaround and competitive market, though: Plenty of dream listings also could (and do) go out any time of the day. Rather than torture yourself by hitting “refresh” over and over, consider investing in a real estate agent who can devote their time to finding you the best listings as soon as they appear. You should also look into our guide to off-market listings, so you can get in early and make an offer before everyone swoops in to snag your dream home out from under you. View the full article

Seasonal business ventures remain one of the hottest small business trends thanks to the numerous business opportunities and the unique benefits these options offer budding entrepreneurs. After all, seasonal businesses such as those that only operate during the winter season allow small business owners to take extended breaks during their lengthy off-seasons or to spend that time strategizing ways to boost sales the next year. Before you can run a successful seasonal business in the cooler months, however, you need some innovative winter business ideas. READ MORE: Small Business Ideas for Beginners Choosing the Best Winter Business Ideas: Our Methodology The winter season brings unique business opportunities, some of which are seasonal while others may extend beyond the colder months. Here’s how to evaluate the best winter business ideas: Seasonal Relevance and Demand Importance: Crucial Focus on businesses that either solve a winter-specific problem (like snow removal) or cater to winter activities (like holiday-themed products). Start-Up and Operational Costs Importance: High Consider the initial investment and ongoing costs. Some winter businesses may require more equipment or higher operational expenses due to the weather conditions. Profitability and Revenue Potential Importance: High Assess the potential income. Some winter businesses might offer high short-term profits due to seasonal demand. Scalability and Year-Round Potential Importance: Moderate Evaluate if the business can be scaled or adapted for other seasons, which can be important for sustained income. Local Climate and Geographic Relevance Importance: High The success of winter business ideas often depends on the local climate and geography. Choose a business that aligns with the winter conditions in your area. Flexibility and Time Commitment Importance: Moderate Consider the time commitment required. Some winter businesses may be more intense during the season but offer more flexibility during off-season months. Competition and Market Saturation Importance: High Analyze the level of competition. Entering a market with less competition can provide more opportunities for success. Customer Base and Marketing Importance: High Understand your target customer base and how to effectively market to them during the winter season. Regulatory and Insurance Requirements Importance: High Be aware of any special regulations or insurance requirements for winter-specific businesses, especially those involving outdoor activities or equipment. Impact on Lifestyle and Personal Preferences Importance: Moderate Consider how the business fits your lifestyle and personal preferences, especially considering the demands of winter weather. By considering these factors, entrepreneurs can identify winter business ideas that not only capitalize on the unique aspects of the season but also align with their goals, resources, and the market demand. Best Winter Businesses to Start Starting a successful winter business is an achievable goal. Looking for seasonal business ideas that can operate during the winter months? The following winter business ideas should get you started right. Fake Snow Business If you reside in an area where snow is limited during winter, selling fake snow could be a fantastic winter business idea. There is often a high demand for fake snow during the holiday season from organizations, companies, and families looking to create their own winter wonderland experience. Gift Wrapping Service Gift wrapping services remain an in-demand business idea during the holiday season. If you’re a skilled gift wrapper, you can sell your services near any busy shopping area, and you’re almost guaranteed to attract plenty of customers. Christmas Tree Farm Selling Christmas trees during the winter season may not be feasible for every entrepreneur; however, for small business owners with suitable land, Christmas tree farming can develop into a successful and profitable winter business idea, allowing them to cultivate evergreen products for sale. Towing Service Towing services are businesses that are in need all year long, but the demand grows during the winter season when road conditions often deteriorate. The owner and operator of a tow truck can still turn a profit if they only operate seasonally. Ventless Fireplace Business Ventless fireplaces continue to grow in popularity since so many properties are no longer equipped for the traditional variety. A ventless fireplace installation business is a solid business idea, provided the entrepreneur gets proper clearances from the fire department. Winter Sports Equipment Rentals Many consumers enjoy playing occasional winter sports, but they don’t own the proper equipment for seasonal pastimes. In the right market, an entrepreneur could achieve great success by renting this needed winter sports equipment as a business. Sell Gift Baskets Unique gift baskets continue to be a favorite among holiday shoppers, making this an ideal time to launch a seasonal business that sells them. You can either offer a diverse range of gift baskets or concentrate on a particular niche within the market. Sell Winter Garments Do you have an eye for fashion? You could start a successful seasonal small business by selling winter garments. You could obtain a seasonal lease and start a local boutique, or you could excel in the online selling marketplace. General Errand Service Business More people seek assistance with running errands during the winter months than when it’s warm outside, making a general errand service business another profitable idea for entrepreneurs seeking a seasonal venture. Ice Cream Shop Ice cream is a popular treat all year long, but many ice cream shops only operate during the summer. Opening a wintertime ice cream shop is a great way to fill a gap in the market. Winter Weather Baskets Who says it needs to be a holiday to send a gift basket to a friend or loved one? A small business specializing in the more generic yet still seasonal winter weather baskets is sure to be a hit in almost any community. READ MORE: How to Use Seasonal Products to Boost Sales Chimney Sweeper Naturally, homeowners use their fireplaces far more frequently during the colder months, which makes a chimney sweep business another great idea for a successful seasonal company. Hot Beverage Pop-Up Hot beverages are in demand during the winter season, which makes the colder months the perfect time to start a hot beverage pop-up business. Just establish a small retail space for your hot beverage stand in an area with regular traffic and sell options like coffee, hot chocolate, and hot tea. Sell Home-Made Cookies When it comes to holiday treats, it’s no secret that plenty of people prefer cookies. With just a small capital investment, you can start a cookie business and offer an assortment of sweet treats, including good-quality cookies. Sleigh Ride Service Business While some winter seasonal businesses appeal to a narrow demographic, others cater to all age groups. A sleigh ride service is a seasonal business that can draw customers young and old as they seek exciting holiday experiences. Home Winterization Service Are you skilled with the tips and tricks to successfully winterize a home? You can start a winter seasonal business helping homeowners prepare their properties for severe winter weather by insulating, closing any gaps in windows and using other weatherization techniques. Cake Shop The holiday season is cake time for many families, so a wintertime cake shop can become a profitable seasonal business activity. You can offer a variety of baked goods for your products and specialize in festive cakes like the popular Yule log cake. Sell Firewood Firewood is in far greater demand during the winter months compared to the rest of the year. Many entrepreneurs who own wooded land have established successful seasonal small businesses by selling firewood. Snow Removal Business One of the most lucrative winter business ideas in regions that experience regular winter storms is a snow removal service. The overhead costs for providing snow removal services in local residential neighborhoods are minimal, and the demand is virtually assured whenever it snows. By acquiring the right equipment, you can also branch out into a snow plowing business. Party Rental The party rental business is one of the more popular small business ideas all year long, but it can also be successful during only the winter months. Such a business might specialize in renting winter holiday-themed party supplies, decorations, and equipment, including that geared toward Thanksgiving, Hanukah, Christmas, and New Year’s. Liquor Delivery Looking to start a new business during the winter months? Consider a liquor delivery service since the demand for many hard beverages increases during the winter when people are also less likely to savor a cold trip to the store. Be sure, of course, that you are following all local laws and regulations. Christmas Retail Outlet The various holiday seasons are prime time for retailers around the world, so it’s no wonder why more entrepreneurs are starting Christmas retail outlets and turning them into successful seasonal businesses. Senior Errand Services If you’re seeking ways to make extra income during the winter season, think about launching a senior errand service to assist the elderly in your community with various tasks. As many seniors find it more challenging to move around during colder months, this seasonal business opportunity allows a resourceful entrepreneur to generate profit. Winter Storage Many consumers utilize storage facilities for seasonal needs, packing away clothing, furniture, and equipment that they won’t be using for several months in order to save space. These biannual practices create an excellent opportunity to own a storage building with individual units, making it a compelling seasonal business option. Pet Sitting Pet sitting can easily grow into a successful year-round business, but demand for pet sitting services tends to increase during the holiday season. An animal-loving entrepreneur could easily start a small business by safeguarding pets during the winter season. Furnace Repair Service There will always be a demand for those skilled in repairing appliances, and a furnace repair service is a natural seasonal venture since there will be little demand for the niche during the warmer months. When it’s cold, however, someone who is skilled at repairing heaters can be a hot commodity. Handcrafted Wreaths With just a small investment, a crafty entrepreneur can create beautiful handcrafted wreaths for the holiday season or for all winter long. Wreaths can be sold locally at flea markets and craft fairs, or they can be sold online and shipped to customers. Quilt & Blanket Company Quilts and blankets are in high demand during the winter months in many places, and an entrepreneur with quilting skills can meet this huge demand by starting a quilt and blanket company. You can start your own quilt trading store, or you can maximize your profits by selling quilts from an online marketplace like Etsy. Holiday Home Decorating Business How many members of your community wish they could decorate their homes for the holidays but simply don’t have time in their busy schedules? Decorating homes for the holidays is another profitable winter business idea that requires little overhead. Local Cleaning Service Starting a local cleaning service is a lucrative winter business idea since so many consumers have less time to spend cleaning during the winter months, even as they welcome and entertain holiday guests. A seasonal business that meets this increased demand is sure to be a hit. Custom Ornament Sales The business of Christmas ornaments caters to a large market, but it is primarily a seasonal endeavor, with the majority of sales happening during the winter months. Creative entrepreneurs have the opportunity to design a wide variety of options and can sell their products at local shops and craft fairs, as well as online platforms like Etsy or Amazon Handmade. Delivery Business Just as many people seek assistance running errands during the cold winter months, there is also a local market demand for delivery services. With a reliable vehicle, you can start a successful delivery business initiating services to local neighborhoods. Check Your Small Business Insurance Coverage When establishing a successful seasonal small business, it’s vital for entrepreneurs to fully prepare for a winter storm by checking on their small business insurance coverage. Harsh weather conditions create the perfect environment for accidents… and the possibility of a lawsuit. Do you have plenty of liability insurance to cover such instances? Don’t let your seasonal small business become a victim of insurance vulnerabilities. READ MORE: How to Deal with Seasonal Affective Disorder in Your Small Business Exploring the Winter Business Frontier: From Concept to Success As the winter season approaches, it brings with it a world of unique business opportunities. Whether you’re an aspiring entrepreneur looking to launch your first venture or an established business owner seeking to diversify, the colder months offer a distinct market waiting to be tapped. In this guide, we’ll walk you through the essential steps to navigate the winter business landscape, from ideation to execution. Let’s embark on a journey to uncover the secrets of building a successful winter business that not only thrives during the chilly season but also lays the foundation for potential year-round success. Market Research and Idea Selection: Identify innovative business ideas that align with the specific needs and trends of the winter season. Thoroughly research your market, potential customers, competitors, and gaps in the industry. Consider factors such as location, target audience, and the unique demands that arise during winter. Effective Business Plan: Craft a comprehensive business plan outlining your goals, strategies, and operational details. Define your business’s value proposition, unique selling points, and how you’ll meet seasonal demands. Provide a clear financial projection covering startup costs, expected revenue, and potential expenses. Address potential challenges and establish contingency plans for uncertainties. Securing Finances: Determine the financial requirements for your winter business, including initial investments and ongoing expenses. Explore various funding options, such as personal savings, loans, grants, or investors. A well-structured business plan will play a pivotal role in attracting support from lenders or investors. Investments in Marketing, Equipment, and Supplies: Allocate a portion of your budget to effective marketing strategies that raise awareness and draw customers. Invest in high-quality equipment and supplies aligned with your business offerings. Ensure sufficient inventory to meet customer demands during the peak winter season. Transitioning to Year-Round: If your seasonal business shows promise, strategize ways to extend operations beyond the winter months. Research and plan how to adapt your offerings or introduce complementary services for year-round viability. This transition could lead to steady income and sustainable business growth. Hiring Seasonal Employees: Based on your business’s scale, consider hiring seasonal employees to manage increased demand. Recruit individuals who can provide excellent customer service, ensure smooth operations, and handle the winter rush. Offer proper training to align your seasonal staff with your business values and goals. Accounting and Tax Preparation: Implement accounting software to maintain accurate and efficient financial records. Manage income, expenses, and transactions effectively to ensure financial transparency. Prepare for tax season by understanding tax regulations, maintaining accurate records, and seeking professional guidance if needed. Business Compliance: Open a business checking account to keep personal and business finances separate. Obtain the necessary licenses, permits, or certifications required for your business. Adhere to local laws and regulations, especially those related to operating a business in winter. StepDescriptionKey Considerations Market Research and Idea SelectionIdentify innovative winter business ideas aligned with seasonal needs and trends.- Research potential customers Research the market, competitors, and gaps.- Analyze competitors Consider location, target audience, and unique winter demands.- Identify industry gaps Effective Business PlanCraft a comprehensive business plan outlining goals, strategies, and finances.- Define unique selling points Define value proposition and meet seasonal demands.- Project startup costs and revenue Provide financial projection and address potential challenges.- Establish contingency plans Securing FinancesDetermine financial requirements and explore funding options.- Assess initial and ongoing expenses Consider personal savings, loans, grants, or investors.- Attract support from lenders/investors Investments in Marketing, Equipment,Allocate budget for effective marketing and invest in quality equipment and supplies.- Develop marketing strategies and SuppliesRaise awareness and ensure inventory meets peak demand.- Procure high-quality equipment - Maintain sufficient inventory Transitioning to Year-RoundPlan to extend operations beyond winter or introduce complementary services.- Adapt offerings for year-round Research and strategize for sustained business growth.- Plan for sustained growth Hiring Seasonal EmployeesDepending on scale, hire seasonal staff to manage increased demand.- Recruit staff for peak season Prioritize customer service and offer proper training.- Ensure alignment with business goals Accounting and Tax PreparationImplement accounting software, manage finances, and prepare for taxes.- Use accounting software for accuracy Maintain accurate records and seek professional guidance.- Prepare for tax season Business ComplianceOpen a business checking account, obtain licenses, and adhere to regulations.- Keep finances separate from personal Ensure compliance with local laws, especially in winter.- Obtain required licenses/permits Remember, the key to success in the winter business realm lies in meticulous planning, adaptability, and a relentless commitment to delivering value to your customers. With a well-crafted strategy and focused execution, your seasonal venture can thrive during the colder months and potentially evolve into a year-round operation. Conclusion Embracing the realm of seasonal business ventures opens up a realm of promising possibilities for budding entrepreneurs. This article has illuminated the vibrant landscape of winter business ideas, encapsulating the potential for both innovative concepts and entrepreneurial success. In the ever-evolving realm of business, seasonal ventures stand as a testament to the adaptability and the capacity to capitalize on unique opportunities. The allure of seasonal businesses lies not only in their profitability but also in the inherent benefits they offer. Entrepreneurs can bask in extended off-season breaks or utilize the downtime to strategically enhance sales for the upcoming year. Winter, with its crisp air and festive vibes, ushers in a plethora of business prospects that cater to various consumer needs and preferences. Venturing into a successful winter business holds achievable aspirations, with a myriad of options at your disposal. From creating winter wonderlands with fake snow to offering specialized services like gift wrapping, Christmas tree farming, and beyond, the winter season fosters a fertile ground for entrepreneurial growth. Niche opportunities such as ventless fireplace installation, winter sports equipment rentals, and home winterization services allow you to carve your unique niche while catering to specific demands. Entrepreneurs can also explore the thriving market of hot beverages, cake shops, firewood sales, and even senior errand services, capitalizing on the seasonal shift in consumer preferences. The article’s comprehensive exploration of various winter business concepts ensures that regardless of your expertise or inclination, a viable venture awaits your vision. As with any business venture, thorough preparation is essential. It is crucial to have sufficient small business insurance coverage to protect your enterprise from unexpected challenges. Developing a strong business plan, conducting market analysis, and obtaining the necessary resources are key components of your journey. Whether your winter business ideas focus on a classic Christmas tree farm or the creative concept of hot beverage pop-ups, each venture embodies the essence of entrepreneurship and the skill of meeting distinct seasonal demands. In a rapidly changing business environment, seasonal opportunities showcase the power of innovation and adaptability. With creativity and a sprinkle of holiday cheer, exploring winter business ideas allows you to realize your entrepreneurial dreams while bringing joy to customers in search of seasonal treasures. As winter brings its chilly charm, let your business thrive in harmony with the season, embracing its enchantment and the potential for fruitful beginnings. Image: Envato Elements This article, "Seasonal Business Ideas Perfect for the Winter Months" was first published on Small Business Trends View the full article