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Are you looking to make some extra money? If so, you might want to consider Twitch streams. In this article, we’re going to teach you everything you need to know about how to make money on Twitch. We’ll cover the different ways that you can monetize your channel, as well as some tips to help you make the most of your streaming career. Let’s get started! How to Start Making Money on Twitch For many Twitch users, the aspiration when they first discover how to make money on Twitch is to eventually earn a full-time income by streaming their favorite games. While reaching this goal can be challenging for many Twitch users, there are several steps you can take to boost your chances of success. Here are a few essential elements you’ll need to begin learning how to make money on Twitch: The right equipment. Before you can start streaming, you will need the right equipment, which includes a quality webcam and microphone, as well as a fast, reliable internet connection. A Twitch account. You will need to create a Twitch account and start streaming on the platform. It’s quick and easy to do! Followers. One of the most important steps you can take is gaining followers on Twitch. The more Twitch users you have following you, the better chance you have of making money. Set up monetization options. Once you have followers, you can set up subscriptions and donations on your Twitch channel. You can also look into sponsorships, affiliate marketing, and product sales. Stay consistent. One of the biggest keys to success on Twitch is consistency. Try to stream regularly and provide entertaining content for your viewers. Leveraging Analytics and Insights Utilizing Twitch analytics is crucial for understanding your audience and refining your content strategy. These insights can reveal viewer preferences, peak streaming times, and which content resonates most with your audience. By analyzing this data, you can optimize your streaming schedule, fine-tune your content to better align with viewer interests, and maximize your earning potential. Analytics also help in identifying growth trends and areas for improvement, guiding your efforts to become a more successful streamer on Twitch. Diversifying Content Beyond Gaming While Twitch started as a gaming-focused platform, it has evolved to include a variety of content categories. Diversifying your content to include non-gaming streams, such as Just Chatting, music performances, art creation, cooking shows, or educational content, can attract a broader audience. This diversification not only enhances your visibility on the platform but also opens up new avenues for monetization. Viewers with varied interests might find your non-gaming content appealing, leading to increased followers and subscribers. READ MORE: YouTube Users, Would You Switch to Twitch? Common Ways to Make Money on Twitch There are several methods to monetize your Twitch channel and start generating income from streaming. Below are the most common ways Twitch streamers make money: Become a Twitch Affiliate Through the Twitch affiliate program, Twitch affiliates have the opportunity to generate income from specific games, game sales, and Twitch Bits. Streaming regularly, which is at least seven days with at least three concurrent viewers, and increasing your Twitch affiliate status opens up the Twitch partner program. Start Your Own Twitch Store You can start selling your own merchandise and products on Twitch. This could include T-shirts, mugs, or posters related to your stream. Donations If your Twitch account is so new that you cannot set up subscriptions, then you may consider accepting donations from your viewers. This can be a great way to start earning money on Twitch until you become successful enough to gain subscribers. You can set up donations using a Steamlabs tip page, or using a PayPal donations button. Offer Twitch Subscriptions Subscriptions are one of the most popular ways to make money on Twitch. Offering subscriptions gives paying subscribers extra perks. You can set up three subscription levels at the price points of $4.99, $9.99, and $24.99 monthly. Twitch Partner Program With the Twitch Partner Program, you’ll be able to earn a portion of ad revenue generated during your streams. To qualify so you can earn ad revenue, you’ll need to stream regularly, have an established, engaged audience, and be a role model in your Twitch community. You must also stream for a total of 25 hours across 12 different days, maintaining an average of at least 75 viewers. Twitch Bits As a Twitch affiliate, you can earn revenue from Twitch Bits, which is a virtual currency that viewers can use to donate or cheer on streamers. Each Bit is worth 1 cent and streamers can set a minimum amount of Bits each follower can send. Brand Sponsorships and Partnerships As your Twitch channel grows in popularity, you can reach out to businesses to discuss partnerships and sponsorships. Companies are always looking for influencers, so if you have a large enough audience, there are many opportunities available to you. Affiliate Marketing If your stream is focused on a certain niche or game, you can promote products and services related to that topic and earn a commission from each sale. Stream on Multiple Platforms If you want to maximize your earning potential, consider streaming on more than just Twitch. You can stream the same content on your YouTube channel, Mixer, Facebook Gaming, and other streaming platforms. You can even upload YouTube videos of your previous Twitch streams. Coaching and Consulting If you have an established Twitch stream and viewers, you can offer consulting services and coaching. You can charge a fee for these services and help people learn the ins and outs of streaming on Twitch. Upload YouTube Videos of Previous Streams You can also earn money by uploading clips of your streams to YouTube. You’ll earn a portion of the advertising revenue for every view, so the more views your videos get, the more money you can make. To qualify for YouTube’s ad revenue, you need at least 1,000 subscribers and 4,000 watch hours in the last 12 months. You can also use many of the Twitch monetization methods discussed above on your YouTube channel. Advanced Monetization Strategies As you grow on Twitch, explore advanced monetization strategies to further increase your revenue. Consider hosting exclusive events or streams for subscribers, where you can offer unique content or experiences. Create premium content or behind-the-scenes access for Patreon supporters. Additionally, think about hosting paid workshops or seminars if you have expertise in a particular area. These strategies not only provide additional income streams but also add value to your channel, making it more attractive for viewers to subscribe and engage. READ MORE: Twitch Debuts Pulse: What Is It and What Should Your Small Business Do With It? More Tips for Making Money with a Twitch Channel Many streamers find success by using a combination of these methods. Here are a few more tips to help you make money on Twitch: Use Twitch for marketing. Use your streams to promote your brand and other ventures. This could include linking to your Patreon page, mentioning upcoming events or products, and engaging with your audience. Provide value. If you have in-game experience, unique knowledge, or other valuable information to share, offer value to your viewers and followers. This could include game guides, tutorials on streaming, or advice on a specific game. Get creative. Consider unique and entertaining methods to engage with your viewers that are both enjoyable and captivating. This might involve giveaways, contests, raffles, and other interactive activities. Utilize social media. Cross-promote your Twitch channel on other social media accounts like Twitter, Instagram, and Facebook to maximize reach and engagement. Mix and match monetization methods. Experiment and see what works best for your channel. Use a combination of all the methods to maximize your earnings. The more streams of income you have, the more successful you’ll be. Tips for Making Money with a Twitch Channel 1. Use Twitch for Marketing - Promote Your Brand: Utilize your streams to promote your brand and other ventures. Link to your Patreon page, mention upcoming events or products, and engage with your audience. 2. Provide Value - Share Valuable Information: If you have in-game experience, unique knowledge, or valuable information to share, offer it to your viewers. Provide game guides, streaming tutorials, or game-specific advice. 3. Be Creative - Engage with Excitement: Interact with your viewers in innovative and exciting ways. Consider hosting giveaways, contests, raffles, and other interactive activities. 4. Utilize Social Media - Cross-Promote: Extend your reach and engagement by promoting your Twitch channel on other social media platforms like Twitter, Instagram, and Facebook. 5. Mix and Match Monetization Methods - Experiment and Maximize Earnings: Try different monetization methods and find what works best for your channel. Combine multiple methods to increase your overall income. Collaborations and Networking Collaborating with other Twitch streamers or influencers can significantly boost your channel’s visibility. Through cross-promotion, you can tap into each other’s audiences, potentially gaining new followers and subscribers. Attend Twitch events, join streamer communities, and actively network to find collaboration opportunities. Collaborations are not just limited to streaming together; they can include joint giveaways, contests, or even creating content for each other’s channels. Networking can also lead to partnerships and sponsorships, providing additional revenue streams. Dealing with Challenges and Overcoming Obstacles Streaming on Twitch can present several challenges, such as market saturation, balancing streaming with personal life, and managing viewer expectations. It’s important to set realistic goals and expectations for your channel. Stay adaptable and open to changing your content or strategy based on viewer feedback and market trends. Maintain a healthy work-life balance to avoid burnout. Understand that growth on Twitch can be gradual, and persistence is key. Learning from obstacles and adapting your approach will help you become more resilient and successful in the long run. Long-term Sustainability on Twitch To sustain a successful Twitch channel over the long term, it’s important to continuously evolve your content and adapt to changes on the platform. Keep experimenting with new content ideas to keep your streams fresh and engaging. Stay updated with Twitch’s policies and features to leverage them effectively. Take care of your mental and physical health to avoid burnout. Building a strong, loyal community and diversifying your content and income streams can also provide stability. Remember, a successful Twitch career is a marathon, not a sprint; staying adaptable, creative, and resilient will help you thrive in the dynamic world of live streaming. What Is Twitch? Twitch is a live-streaming video platform focused on video gaming, established in the early 2010s. The site primarily focuses on gamers streaming themselves playing video games but also features live streams of other activities such as creative content and music. Twitch also offers paid subscriptions, which allow users to donate money to streamers and, in return, receive benefits such as emotes, voice chat badges, and other exclusive features. READ MORE: Make Money Selling Games You Stream on Twitch How Do You Make Money on Twitch? What you need to understand right away when learning how to make money on Twitch is that you need to appeal to your Twitch audience. The best way to do this is by streaming content that they are interested in. You can also monetize your channel by using paid subscriptions and donations from viewers. Building and Engaging with Your Community The success of a Twitch streamer largely depends on their ability to build and maintain a strong community. Engage with your viewers during streams, respond to comments, and create an inclusive environment. Utilize polls, Q&A sessions, and interactive games to keep viewers involved. Regularly interact with your community outside of Twitch through social media platforms, Discord servers, or community events. Building a loyal and engaged community not only boosts your viewership but also increases the potential for subscriptions, donations, and sponsorships. How Much Money Can Twitch Streamers Make? This is a common question among Twitch users who are exploring how to make money on Twitch. Given the large number of Twitch streamers, it can be challenging to determine precisely how much money one can earn. It depends on your audience size, the monetization methods you use, and your willingness to put in the time and effort necessary to build an engaged community. Popular Twitch streamers can easily make thousands of dollars per month, and some even more than that. It all depends on your dedication and willingness to work hard. How Do You Qualify to Become a Twitch Partner? To qualify for the Twitch Partner Program, you’ll need to have an established and engaged audience, stream often (25 hours a week on 12 different days) with at least three concurrent viewers, and be a positive role model in your community. You’ll also need to keep up with all of Twitch’s rules and guidelines. Once you’ve reached these requirements, you can apply for the Partner Program and start monetizing your streams with Twitch ads. How Many Followers Do You Need on Twitch to Make Money? The number of followers you need to make money on Twitch depends on the monetization methods you use. Some advertisers require a minimum of 1,000 Twitch followers before they’ll consider partnering with your channel. On the other hand, monetizing through subscriptions and donations requires fewer followers. As long as you have an engaged and supportive community, you’ll be able to make money on Twitch. How Do You Get Paid on Twitch? There are various ways Twitch streamers generate revenue. Depending on how you choose to earn money on Twitch will dictate how you’ll be paid. For example, if you are using subscriptions and donations as your primary source of income, you’ll be paid through Twitch directly. Ad revenue typically comes from advertisers, whereas other methods, such as merchandise sales and affiliate links, provide direct payments to you. Make sure to carefully review the terms and conditions of any contract before committing to monetization. Image: Depositphotos This article, "How to Make Money on Twitch" was first published on Small Business Trends View the full article

Are you looking to make some extra money? If so, you might want to consider Twitch streams. In this article, we’re going to teach you everything you need to know about how to make money on Twitch. We’ll cover the different ways that you can monetize your channel, as well as some tips to help you make the most of your streaming career. Let’s get started! How to Start Making Money on Twitch For many Twitch users, the aspiration when they first discover how to make money on Twitch is to eventually earn a full-time income by streaming their favorite games. While reaching this goal can be challenging for many Twitch users, there are several steps you can take to boost your chances of success. Here are a few essential elements you’ll need to begin learning how to make money on Twitch: The right equipment. Before you can start streaming, you will need the right equipment, which includes a quality webcam and microphone, as well as a fast, reliable internet connection. A Twitch account. You will need to create a Twitch account and start streaming on the platform. It’s quick and easy to do! Followers. One of the most important steps you can take is gaining followers on Twitch. The more Twitch users you have following you, the better chance you have of making money. Set up monetization options. Once you have followers, you can set up subscriptions and donations on your Twitch channel. You can also look into sponsorships, affiliate marketing, and product sales. Stay consistent. One of the biggest keys to success on Twitch is consistency. Try to stream regularly and provide entertaining content for your viewers. Leveraging Analytics and Insights Utilizing Twitch analytics is crucial for understanding your audience and refining your content strategy. These insights can reveal viewer preferences, peak streaming times, and which content resonates most with your audience. By analyzing this data, you can optimize your streaming schedule, fine-tune your content to better align with viewer interests, and maximize your earning potential. Analytics also help in identifying growth trends and areas for improvement, guiding your efforts to become a more successful streamer on Twitch. Diversifying Content Beyond Gaming While Twitch started as a gaming-focused platform, it has evolved to include a variety of content categories. Diversifying your content to include non-gaming streams, such as Just Chatting, music performances, art creation, cooking shows, or educational content, can attract a broader audience. This diversification not only enhances your visibility on the platform but also opens up new avenues for monetization. Viewers with varied interests might find your non-gaming content appealing, leading to increased followers and subscribers. READ MORE: YouTube Users, Would You Switch to Twitch? Common Ways to Make Money on Twitch There are several methods to monetize your Twitch channel and start generating income from streaming. Below are the most common ways Twitch streamers make money: Become a Twitch Affiliate Through the Twitch affiliate program, Twitch affiliates have the opportunity to generate income from specific games, game sales, and Twitch Bits. Streaming regularly, which is at least seven days with at least three concurrent viewers, and increasing your Twitch affiliate status opens up the Twitch partner program. Start Your Own Twitch Store You can start selling your own merchandise and products on Twitch. This could include T-shirts, mugs, or posters related to your stream. Donations If your Twitch account is so new that you cannot set up subscriptions, then you may consider accepting donations from your viewers. This can be a great way to start earning money on Twitch until you become successful enough to gain subscribers. You can set up donations using a Steamlabs tip page, or using a PayPal donations button. Offer Twitch Subscriptions Subscriptions are one of the most popular ways to make money on Twitch. Offering subscriptions gives paying subscribers extra perks. You can set up three subscription levels at the price points of $4.99, $9.99, and $24.99 monthly. Twitch Partner Program With the Twitch Partner Program, you’ll be able to earn a portion of ad revenue generated during your streams. To qualify so you can earn ad revenue, you’ll need to stream regularly, have an established, engaged audience, and be a role model in your Twitch community. You must also stream for a total of 25 hours across 12 different days, maintaining an average of at least 75 viewers. Twitch Bits As a Twitch affiliate, you can earn revenue from Twitch Bits, which is a virtual currency that viewers can use to donate or cheer on streamers. Each Bit is worth 1 cent and streamers can set a minimum amount of Bits each follower can send. Brand Sponsorships and Partnerships As your Twitch channel grows in popularity, you can reach out to businesses to discuss partnerships and sponsorships. Companies are always looking for influencers, so if you have a large enough audience, there are many opportunities available to you. Affiliate Marketing If your stream is focused on a certain niche or game, you can promote products and services related to that topic and earn a commission from each sale. Stream on Multiple Platforms If you want to maximize your earning potential, consider streaming on more than just Twitch. You can stream the same content on your YouTube channel, Mixer, Facebook Gaming, and other streaming platforms. You can even upload YouTube videos of your previous Twitch streams. Coaching and Consulting If you have an established Twitch stream and viewers, you can offer consulting services and coaching. You can charge a fee for these services and help people learn the ins and outs of streaming on Twitch. Upload YouTube Videos of Previous Streams You can also earn money by uploading clips of your streams to YouTube. You’ll earn a portion of the advertising revenue for every view, so the more views your videos get, the more money you can make. To qualify for YouTube’s ad revenue, you need at least 1,000 subscribers and 4,000 watch hours in the last 12 months. You can also use many of the Twitch monetization methods discussed above on your YouTube channel. Advanced Monetization Strategies As you grow on Twitch, explore advanced monetization strategies to further increase your revenue. Consider hosting exclusive events or streams for subscribers, where you can offer unique content or experiences. Create premium content or behind-the-scenes access for Patreon supporters. Additionally, think about hosting paid workshops or seminars if you have expertise in a particular area. These strategies not only provide additional income streams but also add value to your channel, making it more attractive for viewers to subscribe and engage. READ MORE: Twitch Debuts Pulse: What Is It and What Should Your Small Business Do With It? More Tips for Making Money with a Twitch Channel Many streamers find success by using a combination of these methods. Here are a few more tips to help you make money on Twitch: Use Twitch for marketing. Use your streams to promote your brand and other ventures. This could include linking to your Patreon page, mentioning upcoming events or products, and engaging with your audience. Provide value. If you have in-game experience, unique knowledge, or other valuable information to share, offer value to your viewers and followers. This could include game guides, tutorials on streaming, or advice on a specific game. Get creative. Consider unique and entertaining methods to engage with your viewers that are both enjoyable and captivating. This might involve giveaways, contests, raffles, and other interactive activities. Utilize social media. Cross-promote your Twitch channel on other social media accounts like Twitter, Instagram, and Facebook to maximize reach and engagement. Mix and match monetization methods. Experiment and see what works best for your channel. Use a combination of all the methods to maximize your earnings. The more streams of income you have, the more successful you’ll be. Tips for Making Money with a Twitch Channel 1. Use Twitch for Marketing - Promote Your Brand: Utilize your streams to promote your brand and other ventures. Link to your Patreon page, mention upcoming events or products, and engage with your audience. 2. Provide Value - Share Valuable Information: If you have in-game experience, unique knowledge, or valuable information to share, offer it to your viewers. Provide game guides, streaming tutorials, or game-specific advice. 3. Be Creative - Engage with Excitement: Interact with your viewers in innovative and exciting ways. Consider hosting giveaways, contests, raffles, and other interactive activities. 4. Utilize Social Media - Cross-Promote: Extend your reach and engagement by promoting your Twitch channel on other social media platforms like Twitter, Instagram, and Facebook. 5. Mix and Match Monetization Methods - Experiment and Maximize Earnings: Try different monetization methods and find what works best for your channel. Combine multiple methods to increase your overall income. Collaborations and Networking Collaborating with other Twitch streamers or influencers can significantly boost your channel’s visibility. Through cross-promotion, you can tap into each other’s audiences, potentially gaining new followers and subscribers. Attend Twitch events, join streamer communities, and actively network to find collaboration opportunities. Collaborations are not just limited to streaming together; they can include joint giveaways, contests, or even creating content for each other’s channels. Networking can also lead to partnerships and sponsorships, providing additional revenue streams. Dealing with Challenges and Overcoming Obstacles Streaming on Twitch can present several challenges, such as market saturation, balancing streaming with personal life, and managing viewer expectations. It’s important to set realistic goals and expectations for your channel. Stay adaptable and open to changing your content or strategy based on viewer feedback and market trends. Maintain a healthy work-life balance to avoid burnout. Understand that growth on Twitch can be gradual, and persistence is key. Learning from obstacles and adapting your approach will help you become more resilient and successful in the long run. Long-term Sustainability on Twitch To sustain a successful Twitch channel over the long term, it’s important to continuously evolve your content and adapt to changes on the platform. Keep experimenting with new content ideas to keep your streams fresh and engaging. Stay updated with Twitch’s policies and features to leverage them effectively. Take care of your mental and physical health to avoid burnout. Building a strong, loyal community and diversifying your content and income streams can also provide stability. Remember, a successful Twitch career is a marathon, not a sprint; staying adaptable, creative, and resilient will help you thrive in the dynamic world of live streaming. What Is Twitch? Twitch is a live-streaming video platform focused on video gaming, established in the early 2010s. The site primarily focuses on gamers streaming themselves playing video games but also features live streams of other activities such as creative content and music. Twitch also offers paid subscriptions, which allow users to donate money to streamers and, in return, receive benefits such as emotes, voice chat badges, and other exclusive features. READ MORE: Make Money Selling Games You Stream on Twitch How Do You Make Money on Twitch? What you need to understand right away when learning how to make money on Twitch is that you need to appeal to your Twitch audience. The best way to do this is by streaming content that they are interested in. You can also monetize your channel by using paid subscriptions and donations from viewers. Building and Engaging with Your Community The success of a Twitch streamer largely depends on their ability to build and maintain a strong community. Engage with your viewers during streams, respond to comments, and create an inclusive environment. Utilize polls, Q&A sessions, and interactive games to keep viewers involved. Regularly interact with your community outside of Twitch through social media platforms, Discord servers, or community events. Building a loyal and engaged community not only boosts your viewership but also increases the potential for subscriptions, donations, and sponsorships. How Much Money Can Twitch Streamers Make? This is a common question among Twitch users who are exploring how to make money on Twitch. Given the large number of Twitch streamers, it can be challenging to determine precisely how much money one can earn. It depends on your audience size, the monetization methods you use, and your willingness to put in the time and effort necessary to build an engaged community. Popular Twitch streamers can easily make thousands of dollars per month, and some even more than that. It all depends on your dedication and willingness to work hard. How Do You Qualify to Become a Twitch Partner? To qualify for the Twitch Partner Program, you’ll need to have an established and engaged audience, stream often (25 hours a week on 12 different days) with at least three concurrent viewers, and be a positive role model in your community. You’ll also need to keep up with all of Twitch’s rules and guidelines. Once you’ve reached these requirements, you can apply for the Partner Program and start monetizing your streams with Twitch ads. How Many Followers Do You Need on Twitch to Make Money? The number of followers you need to make money on Twitch depends on the monetization methods you use. Some advertisers require a minimum of 1,000 Twitch followers before they’ll consider partnering with your channel. On the other hand, monetizing through subscriptions and donations requires fewer followers. As long as you have an engaged and supportive community, you’ll be able to make money on Twitch. How Do You Get Paid on Twitch? There are various ways Twitch streamers generate revenue. Depending on how you choose to earn money on Twitch will dictate how you’ll be paid. For example, if you are using subscriptions and donations as your primary source of income, you’ll be paid through Twitch directly. Ad revenue typically comes from advertisers, whereas other methods, such as merchandise sales and affiliate links, provide direct payments to you. Make sure to carefully review the terms and conditions of any contract before committing to monetization. Image: Depositphotos This article, "How to Make Money on Twitch" was first published on Small Business Trends View the full article

Most other tallies are down by around 7 percent. By Beth Bellor Go PRO for members-only access to more Beth Bellor. View the full article

Most other tallies are down by around 7 percent. By Beth Bellor Go PRO for members-only access to more Beth Bellor. View the full article

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to know to get the best results from it, all in a quick 3-minute read. Let’s explore a powerful tool that can help your Google Search ads stand out and improve your click-through rates: keyword insertion. This is the closest thing we have to a “hack” in Google Ads, so be sure you’re not missing out on this tactic! I’ll cover: What is keyword insertion? Why should you use keyword insertion? How to use keyword insertion Best practices for keyword insertion and common pitfalls to avoid What is keyword insertion? Keyword insertion is a feature that dynamically inserts the keyword that triggered your ad into your ad copy. This means your ad headline, description and/or display path can include the exact keyword that matches to the user’s search, making your ad more relevant and attention-grabbing. Think of it like a form letter where the recipient’s name is automatically inserted. The letter itself stays the same, but that personal touch makes it more likely to be read. Why should you use keyword insertion? The main benefit of keyword insertion is improved click-through rates. Because you’re inserting the keyword into the ad itself, users are likely to perceive your ad as being highly relevant to what they’re looking for – ergo, it increases the likelihood of them clicking. Keyword insertion also saves you time and effort. Instead of creating separate ads for each keyword variation, and potentially using dozens of ad groups to do so, you can use keyword insertion to automatically tailor your ad copy to many keywords with just one ad. How to use keyword insertion Keyword insertion is only compatible with Responsive Search Ads – not dynamic search ads, not display or video ads, not Performance Max or Demand Gen or anything other than standard Search. To use it, you’ll need to add a special piece of code to your ad headline, description, or display path. The code looks like this: {keyword:default text} Let’s break it down: keyword. This tells Google Ads to insert the keyword here. default text. This is the text that will be displayed if the keyword can’t be inserted, the “fallback” option. For example, if the keyword is too long for the character requirement. You can also control the capitalization of the inserted keyword by adjusting how you write “keyword” in the code: Keyword. Sentence case (e.g., “Running shoes for women”) KeyWord. Title case (e.g., “Running Shoes For Women”) keyword. Lowercase (e.g., “running shoes for women”) Best practices for keyword insertion and common pitfalls to avoid Here are a few important things to know when using keyword insertion: Don’t use misspellings as keywords. They might end up in your ad copy. Be mindful of competitor keyword targeting. Keyword insertion can and will insert your competitor’s name into your ad text, if your competitor’s name is one of your keywords. It’s your responsibility to make sure you comply with Google Ads policies and local laws. In fact, it’s always a good idea to review your ads and ensure they make sense with the inserted keywords and adhere to Google Ads policies. Keyword insertion is just one of the dynamic insertion tools available in Google Ads. You can also use location insertion and countdown insertion to further customize your ads with highly relevant messaging. All in all, keyword insertion is a simple yet powerful tool to improve your Google Ads performance. If you haven’t tried it yet, experiment with keyword insertion and see if it helps you drive higher click-through rates, higher Quality Score and lower costs. View the full article

Sit with clients early and address good and bad financial situations to help them make smart tax decisions. Quick Tax Tip With Art Werner CPE Today Go PRO for members-only access to more Art Werner. View the full article

Sit with clients early and address good and bad financial situations to help them make smart tax decisions. Quick Tax Tip With Art Werner CPE Today Go PRO for members-only access to more Art Werner. View the full article

Disney+ is checking its superhero box in March with the premiere of Marvel Television’s Daredevil: Born Again (March 4), the 13th series set in the MCU with Charlie Cox reprising his role as Matt Murdock (Daredevil), blind lawyer by day and vigilante superhero by night. Episodes will drop on Tuesdays beginning March 4. Also coming in March are additional episodes of the emotion-packed Pixar miniseries Win or Lose (weekly on Wednesdays) and the twelve remaining episodes of season two of Star Wars: Young Jedi Adventures (March 19). A new Disney+ original comedy film is premiering at the end of the month. Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip (March 28) is a sequel to the 2014 film Alexander and the Terrible, Horrible, No Good, Very Bad Day, based on Judith Viorst's children's book of the same name. The second installment stars Eva Longoria as Alexander's mother alongside Jesse Garcia, Paulina Chávez, Cheech Marin, and Thom Nemer, who plays the titular character. Finally, Disney+ will get the six-part NatGeo docuseries David Blaine Do Not Attempt, filmed during the performer's trip around the world to explore culture through magic. Two installments will premiere each on March 24 and March 31 (with the final two to follow hopefully in April). Here's everything coming to Disney+ in March. Disney Plus series with new episodes weekly in March 2025Marvel Television’s Daredevil: Born Again—new episodes on Tuesdays beginning March 4 Win or Lose—new episodes weekly on Wednesdays David Blaine Do Not Attempt—new episodes on Mondays beginning March 24 Movies and complete series/seasons coming to Disney Plus in March 2025Arriving March 3Malawi Wildlife Rescue (S2, 6 episodes) Arriving March 5Morphle: Shorts (S1, 15 episodes) Primos (S1, 9 episodes) Arriving March 12Disney Jr.’s Ariel (S1, 4 episodes) Port Protection Alaska (S8, 10 episodes) Meet the Pickles: The Making of Win or Lose Arriving March 19Life Below Zero (S23, 20 episodes) Star Wars: Young Jedi Adventures (Season 2) Arriving March 22Animals, They’re Just Like Us! (S1, 6 episodes) Arriving March 26Morphle and the Magic Pets: Shorts (S1, 10 episodes) Arriving March 28Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip—Disney+ Original premiere Hulu + ESPN content coming to Disney+ in March 2025Like last month, Disney+ subscribers will also have access to select content from Hulu and ESPN in March, including live streams of sporting events like the NHL Stadium Series, The Players Championship, the Arnold Palmer Invitational, the Texas Children's Houston Open, and the NWSL Opening Weekend matches. Here are a few of the other titles coming to Disney+: Secret Lives of Mormon Wives Castle King of the Hill American Horror Story Tell Me Lies Feud Bohemian Rhapsody Kingdom of the Planet of the Apes (2024) Alien Predator College GameDay Pardon the Interruption The Mina Kimes Show featuring Lenny No Scope: The Story of FaZe Clan Dude Perfect: A Very Long Shot Black Girls Play Motorcycle Mary Long Beach Lifeguards View the full article

Google announced new creative tools in Google Ads, leveraging its Imagen 3 AI model to generate lifestyle imagery across Performance Max, Demand Gen, Display, and Apps campaigns. How it works. Advertisers can input specific prompts like “middle-aged man chopping carrots,” with options to customize age, gender, race, and ethnicity while maintaining control over final image selection. Key features: Text-to-image AI generation for humans – a first for Google Ads. Asset-audience recommendations to improve ad targeting. Asset testing for Performance Max campaigns with feed-only strategies. AI-generated image suggestions coming soon for even faster creative development. The big picture. AI-assisted ad creation is evolving rapidly, with Google introducing safeguards to prevent misuse: No AI-generated brand-name products No politicians or celebrities No minors No explicit or sensitive content All AI-created images labeled with SynthID Why we care. Google’s latest AI-powered update enables businesses to generate images featuring humans, dramatically reducing the cost and time traditionally required for lifestyle photo shoots while offering unprecedented flexibility in creating diverse, targeted ad creative. The ability to generate custom human images on-demand means advertisers can quickly test different demographics and scenarios in their ads, potentially improving campaign performance Between the lines. Google is walking a fine line between automation and advertiser control. Marketers can guide image generation with prompts while maintaining final approval over creatives. Bottom line. Google’s expansion of AI-generated ad content could significantly cut production time and costs while keeping ad content within strict safety parameters. View the full article

Here is a recap of what happened in the search forums today...View the full article

Airbnb is suing the City of New Orleans for requiring the company and short-term rental platforms ensure properties they market are in compliance with city laws. “What we’re looking at now due to Airbnb’s lawsuit is that they do not want to be regulated,” City Council President J.P. Morrell said in a late afternoon Tuesday statement. Airbnb said its lawsuit comes “after exhausting all available paths toward sensible solutions.” For years, New Orleans leaders have struggled with how to manage the influx of illegal short-term rentals catering to the millions of visitors who flock to The Big Easy annually while managing a lack of affordable housing. A federal court struck down a 2019 New Orleans policy barring short-term rentals at properties owned by out-of-state residents. The city responded by adopting new regulations in 2023 mandating Airbnb owners live on site and limiting short-term rentals to one per block, but enforcing these rules proved difficult and illegal properties were easily able to resurface on Airbnb, city leaders say. A federal appeals court is currently reviewing these policies. Last year, the city council adopted regulations set to go into effect in June requiring Airbnb and other companies verify that all New Orleans properties listed on their platform have permits from the city. Morrell called the policy a “game-changer” that would “gut the ability to illegally list fake permits and Airbnbs.” Airbnb said it should not be tasked with implementing the city’s policies. The company has pushed back against other cities’ efforts to regulate it, including suing New York and San Francisco. Airbnb decries the city’s regulatory ‘regime’ In its lawsuit filed in federal court last week, Airbnb said it has no responsibility for the actions of its hosts, citing the same law that protects social media companies from liability for users’ posts. And the company denied that it had any obligation to verify listings were in compliance with city regulations, which it described as a “highly punitive enforcement regime.” “It is the government’s job to enforce its laws, not Airbnb’s,” the lawsuit said. It described the city’s regulations—including in some cases requiring a lottery for permits—as a violation of homeowners’ rights. Airbnb also protested having to turn over “confidential, sensitive, and private data” such as taxes and fees it collected and the number of bookings per property in monthly reports submitted to the city. A “typical host” in New Orleans earned $16,000 in 2023 and “hosting strengthens local economies and contributes to the cultural richness New Orleans is known for,” the lawsuit states. An abundance of illegal Airbnb listings There are currently about 1,350 non-commercial short-term rental properties with legal licenses, according to City of New Orleans data. But there are more than 7,000 active Airbnb listings in New Orleans revealing thousands of illegal short-term rentals, said Angela Owczarek, an affordable housing advocate with the Jane Place Neighborhood Sustainability Initiative. New Orleans is experiencing an affordable housing crisis mirroring many cities around the country, said Monique Blossom, director of policy at the Louisiana Fair Housing Action Center. The city had a deficit of 47,000 housing units that someone making at or below the city’s median income could afford, according to a 2022 report from the National Low Income Housing Coalition. The city has a population of less than 400,000 residents based on U.S. Census data. “Airbnbs and short-term rentals play into that, taking residential units off the market and saving them for tourists instead of having them available for the families that want to live and work in New Orleans or who are already here,” Blossom said. Airbnb said in a statement that the city’s short-term rental regulations do not address the issues underlying its housing challenges, such as high insurance costs. Morrell, the city council president, suggested the lawsuit meant the city should ban Airbnb. “If we cannot regulate short term rentals, there will not be any,” he said. Another councilmember, Oliver Thomas, said the city should first wait to see how pending litigation plays out. Other councilmembers and a City spokesperson did not provide comment. Skyrocketing costs for some Airbnb owners Airbnb’s lawsuit includes several other plaintiffs who are short-term rental property owners in New Orleans, including longtime Airbnb hosts Bret Bodin, 64, and Brad Newell, 47, who bought a home together in the historic Treme neighborhood in 2013. Renting out the property’s attached guesthouse and loft on Airbnb appealed to them because they could still have friends and family visit, Newell said. With skyrocketing insurance, utilities, and inflation, the couple have become more dependent on Airbnb and say they struggled because the city’s regulations limited them to only renting out one of their guest spaces. “What started off as kind of side-income turned into essential income,” Newell said. “We’re all getting hit with unexpected rising costs, and we’re just trying to keep up.” Brook is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues. Follow Brook on the social platform X: @jack_brook96. —Jack Brook, Associated Press/Report for America View the full article

GoPro, Inc. has unveiled a series of updates to its 360 video ecosystem, including the reintroduction of the refreshed MAX 360 camera, an upgraded mobile editing experience in the GoPro Quik App, and a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects. These updates enhance both mobile and desktop editing workflows, providing AI-powered tracking, advanced keyframing, and cinematic effects. GoPro’s MAX 360 camera now features a 5.6K spherical video capability, a longer-lasting MAX Enduro Battery, and a new mounting system compatible with standard ¼-20 tripod mounts. The camera is available for purchase at $349.99 MSRP. Quik App Introduces AI-Powered 360 Editing GoPro has overhauled the Quik App’s 360 editing capabilities, making it easier for users to edit MAX footage with new features such as: AI-Powered Object Tracking: Automatically keeps a selected subject in focus for the duration of the clip. Keyframing with Digital Lens Options: Users can precisely adjust framing and change digital lenses for customized edits. CameraFX: Pre-set cinematic movements, such as barrel rolls and backflips, can be applied with a tap. Automatic Transitions: Smoothly combines multiple ReFrame modes throughout an edit. Single Clip Edits: Enables filters, volume adjustments, and color corrections on individual 360 clips. New Frame Grab Tool: Allows users to extract high-quality still images from 360 videos. “MAX never misses—and that’s why it’s the go-to 360 camera for the world’s most creative athletes, adventurers and content creators. Getting ‘the shot’ has never been this easy,” said Nicholas Woodman, Founder and CEO of GoPro. “And with the Quik App’s new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it’s never been this easy or fun to edit your 360 content into amazing sharable moments.” For professional video editors, GoPro has introduced the GoPro Reframe plugin, bringing 360 editing capabilities to Adobe Premiere Pro and After Effects. The plugin enables users to adjust angle, position, lens curvature, horizon level, motion blur, and other settings for both 360 and 2D media. GoPro Premium and Premium+ subscribers now have the added benefit of editing 360 footage directly from the cloud, along with unlimited cloud storage. The GoPro MAX 360 camera is available for purchase at GoPro.com and select retailers for $349.99. The Quik App with new 360 editing features is available on iOS and Android, while the GoPro Reframe plugin can be downloaded for Adobe Premiere Pro and After Effects. This article, "GoPro Updates 360 Experience with Refreshed MAX Camera and AI-Powered Editing Tools" was first published on Small Business Trends View the full article

GoPro, Inc. has unveiled a series of updates to its 360 video ecosystem, including the reintroduction of the refreshed MAX 360 camera, an upgraded mobile editing experience in the GoPro Quik App, and a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects. These updates enhance both mobile and desktop editing workflows, providing AI-powered tracking, advanced keyframing, and cinematic effects. GoPro’s MAX 360 camera now features a 5.6K spherical video capability, a longer-lasting MAX Enduro Battery, and a new mounting system compatible with standard ¼-20 tripod mounts. The camera is available for purchase at $349.99 MSRP. Quik App Introduces AI-Powered 360 Editing GoPro has overhauled the Quik App’s 360 editing capabilities, making it easier for users to edit MAX footage with new features such as: AI-Powered Object Tracking: Automatically keeps a selected subject in focus for the duration of the clip. Keyframing with Digital Lens Options: Users can precisely adjust framing and change digital lenses for customized edits. CameraFX: Pre-set cinematic movements, such as barrel rolls and backflips, can be applied with a tap. Automatic Transitions: Smoothly combines multiple ReFrame modes throughout an edit. Single Clip Edits: Enables filters, volume adjustments, and color corrections on individual 360 clips. New Frame Grab Tool: Allows users to extract high-quality still images from 360 videos. “MAX never misses—and that’s why it’s the go-to 360 camera for the world’s most creative athletes, adventurers and content creators. Getting ‘the shot’ has never been this easy,” said Nicholas Woodman, Founder and CEO of GoPro. “And with the Quik App’s new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it’s never been this easy or fun to edit your 360 content into amazing sharable moments.” For professional video editors, GoPro has introduced the GoPro Reframe plugin, bringing 360 editing capabilities to Adobe Premiere Pro and After Effects. The plugin enables users to adjust angle, position, lens curvature, horizon level, motion blur, and other settings for both 360 and 2D media. GoPro Premium and Premium+ subscribers now have the added benefit of editing 360 footage directly from the cloud, along with unlimited cloud storage. The GoPro MAX 360 camera is available for purchase at GoPro.com and select retailers for $349.99. The Quik App with new 360 editing features is available on iOS and Android, while the GoPro Reframe plugin can be downloaded for Adobe Premiere Pro and After Effects. This article, "GoPro Updates 360 Experience with Refreshed MAX Camera and AI-Powered Editing Tools" was first published on Small Business Trends View the full article

Unpack the role of AI Overviews in SEO. Get essential data on their triggers, traffic impact, and how to rank in these dynamic search results. The post The Impact Of AI Overviews On SEO [Analysis Of 19 Studies] appeared first on Search Engine Journal. View the full article

On Feb. 11, "volunteer IT consultant" Elon Musk appeared at an Oval Office event to discuss the findings of the newly formed Department of Government Efficiency. Among other claims, Musk said that a "cursory examination of Social Security” revealed that people who are clearly dead may be receiving social security benefits. “We’ve got people in there that are 150 years old,” Musk said “Now, do you know anyone who’s 150? I don’t, OK… I think they’re probably dead, is my guess, or they should be very famous, one of the two.” In a later post on X, Musk provided some numbers and joked, "Maybe Twilight is real and there are a lot of vampires collecting Social Security." This Tweet is currently unavailable. It might be loading or has been removed. Like many hot-button political issues, almost everyone is wrong about this one. Musk isn't pulling numbers out of his ass; he isn't lying about clearly dead people being listed as alive by social security. But he hasn't uncovered any waste or fraud, either. Did Musk's number come from not understanding computer programming?Soon after Musk's press event, online folks were speculating that Musk's "150-year-old" number was the result of not understanding how databases are programmed. They're (probably) wrong. This X post explaining the theory has been viewed over 300,000 times: This Tweet is currently unavailable. It might be loading or has been removed. While it would be funny if this was true, it can't be proven and seems unlikely to me. Musk seemed to be pulling a "shocking" number out of the air, but his figures are roughly in keeping with the data in previous audits of the social security system. There really are a lot of records of people who were born more 150 years ago but who are not listed as dead in the social security database. But this isn't something Musk uncovered and it isn't an indication of fraud or waste. Are 150-year-olds listed as alive by social security? At 116, Inah Canabarro Lucas is the oldest person alive. The oldest person ever lived to 122. But according to an audit of the Social Security administration conducted in 2023 (a real audit, not a cursory examination), 18.9 million people are listed in the database as having been born before 1920 but do not have death information on record. According to the census bureau, there were only 86,000 people alive in the US in 2023 who were over 100 years old. But these "numberholders who exceeded maximum reasonable life expectancies" (as the government calls them) don't seem to be collecting social security benefits. What is "death," anyway?The social security system's database, Numident, is huge and complicated. While the Numident does keep track of people's deaths, its purpose is to "administer its programs"—it's not "a comprehensive accounting of all deaths in the country." Ultimately, the database's "living dead" are trapped in perpetual paperwork limbo because "the individuals died decades ago—before the use of electronic death reporting," or so independent auditors concluded. It's a paperwork problem that doesn't necessarily lead to fraud or waste. Did Elon Musk identify widespread fraud in the social security administration?He did not. This is not a smoking gun. Despite the nation's roughly 20 million only-alive-on-paper elders, the Social Security Administration sends benefits to around 44,000 people who are over 100, which is in keeping with the number of super-oldsters who actually live in the nation, according to the census. In fact, a 2015 report found 6.5 million active Social Security numbers for people over the age of 112, but only 13 of them were being used to receive benefits—turns out there are much better ways of defrauding social security than collecting a dead ancestor's monthly check for $22.54—the payment a 150-year-old would receive. Ultimately, Musk has not uncovered fraud or waste. He didn't uncover anything. He brought this issue to people's attention, but the bottom line is, social security "vampires" are a clerical problem we've known about for a long time that has already been addressed and doesn't appear to be that big of a problem. The truth about social security is not very sexyAnother social security audit—we actually do these regularly—published in 2015 stated that 6.5 million people on the Numident database were listed as older than 112. Benefits were sent to 266 beneficiaries (most of them were probably under the age of 112, despite what the database said—things get messy when dealing with paperwork from the early 20th century). To be fair, the 2015 audit and the one conducted in 2023 reached roughly the same conclusion as Musk: We should probably fix this. "Death information missing from the Numident and the DMF hampers both SSA and Government-wide efforts to prevent and detect fraud and misuse," concluded the 2023 audit. So why don't we fix it? What is "government waste," anyway?The government doesn't just check "yes" in the field for "is this person dead?" for people who were born more than 120 years ago because, according to the SSA, adding "presumed dead" to records in the Numident system would be "costly to implement, would be of little benefit to the agency, would largely duplicate information already available to data exchange consumers and would create cost for the states and other data exchange partners.” In contradiction to the conclusion that Musk and co. reached, the SSA thinks it would be more wasteful to fix the problem than to just leave it alone: The Treasury Department already has anyone over a certain age on its Do Not Pay List anyway, so they're just letting the files not list a death date because that's free. View the full article

Modern workspaces being confined to traditional office settings are becoming more of a distant memory by the second. Distributed teams, remote work, and hybrid models have become increasingly prevalent, increasing demand for robust virtual collaboration tools that foster seamless teamwork. View the full article

Email signatures are a crucial part of a business email and have a lot of importance. The presence of an email signature can tell a recipient who you are, what you do, and the best ways to get in touch with you. A well-crafted, relevant email signature can have a lot of benefits for your business. We’ll look at what an email signature is and why it’s important, plus email signature examples to help you create your own. What is an Email Signature? An email signature is a combination of text and images that goes at the end of every email you send. Depending on your email client, you can create an email signature that adds to every email you send. If you pay attention to your emails, you’ll likely see that most professional emails have some kind of a signature at the end as a sign-off. Why do I Need a Business Email Signature? There are many reasons why a business email signature is helpful. The easiest way to think of it is as a type of business card. It tells the recipient who you are, where you work, and how to get in touch with you. And don’t forget to keep email signature best practices in mind. Here are a few reasons why you should consider a business email signature: AspectDescription Contact InformationIt's an easy way to provide all your contact information in one place, rather than having to type it out every time. PromotionYour email signature works as a marketing channel since it includes key information about your company and serves as a form of brand awareness. Personal TouchAn email signature adds a more personal element to your email and creates a connection with the recipient right away. ProfessionalismAn email signature is a way to build trust, especially if you haven't contacted the recipient before, as it shows that you are part of a company. Encourages ActionDepending on the structure of your email signature and email, you can use email signatures as a call to action tool to encourage recipients to get back to you. What Should My Business Email Signature Include? There are some integral components that go into creating an email signature block, such as: Name Job title Your company name, company logo, and even your department if appropriate Contact details such as a direct phone number Secondary contact information such as other direct lines, work phones, etc. Social icons that link out to relevant social media pages for your company Any awards you or your company have won A call to action (if relevant) Simple Email Signature Examples We’ll look at some simple email signature examples to help you get started. Example 1: Name Title Company Phone You can use this example for your personal brand, as professional email signature templates usually contain this information at the minimum. Example 2: Name Title Company Website This is a basic email signature that is best if you’d rather not provide a phone number or for email inboxes monitored by multiple people. Example 3: Name Title Company Phone Website A more comprehensive email signature that can work well as a marketing rep email signature and for other professional services. Note that you can add a business logo to these email signatures if you’d like, but it’s not necessarily a requirement if you’d like to keep them simple. Funny (But Professional) Email Signature Examples For those looking to add a little wit and sass to their email signature, you can find some email signatures examples here that could be useful. The best way to add a funny saying to your email signature is to use one of the examples here, and add a funny saying or phrase to it. They can be a great addition for departments such as customer service and marketing where a more personal connection needs to be established. Funny email signature example 1: Name Title Company Phone Funny saying here Funny email signature example 2: Name Title Company Funny saying here Website Professional Email Signature Examples Including professional email signatures to your email is incredibly crucial for both business owners an employees. Corporate email signatures are key for recipients since they can quickly understand what you do and how they might know you. Here are some professional signature examples that you can use. Example 1: Name Corporate logo, Title, and Department Company Website Social media links Example 2: Name Corporate logo, Title, and Department Company Phone Website Social media links Example 3: Name Company Title and Department Phone Website Social media icons Personal Email Signature Examples For those seeking something a little more personal and perhaps something casual, email signatures can be reworked to be less formal. Here are some of the best examples of business email signatures that don’t feel as business-like. Example 1 Name Title Phone Example 2 Name Phone Website Example 3 Name Title Phone Creative Email Signature Examples Some professions may require a unique style of email signature. For instance, a graphic designer’s email signature might benefit from a more visually appealing design than those in other fields. Additionally, you can explore funny phone signature ideas suitable for your smartphone or tablet. Below are some creative email signature examples to inspire you: Example 1 Brand logo Name Title Company Phone Website Social media icons Example 2 Brand logo Name Title Phone Portfolio link Example 2 Brand logo Name Title Phone Website HTML Email Signature For a more dynamic and visual email signature, HTML formatting can help. Although it might seem complicated, there are many HTML signature examples that can be used with most major email clients such as Gmail and Outlook. This option allows you to create a personalized signature by incorporating additional elements, such as email signature banners, using more graphics, and including more details. You can find email signature examples for HTML here that you can customize accordingly. Email Signature Template You can create email signatures with signature generators, an email signature maker, and various signature templates. You can utilize a free email signature generator to create your signature. If you’re in search of email signature templates, we are here to assist you. Feel free to use the template provided below and customize it by adding or editing items to make it uniquely yours. [Company’s logo on the left side] Your Name Your title | www.yourcompany website.com Telephone: XXX Mobile: XXX Email: yourname@yourcompany.com Address: Business address here [Social media icons below, linked to relevant company pages] How to Add an Email Signature to Your Email Most major email clients let you set up an email signature in just a few clicks, so it’s a simple step that can have a significant impact on your business. Here’s how to set up your email signature, including Gmail email signatures and For Outlook email signatures: Navigate to Settings in your Outlook and select ‘view all settings for your Outlook.’ Select Mail and then select Compose and Reply You’ll see an option for ’email signature’ where you can set up your signature and format it as needed. Once the entire signature is formatted, you can select whether you want the email signature to appear only in new emails by choosing the ‘Automatically include my signature on new messages I compose.’ For Gmail email signatures: Navigate to settings and select ‘See all settings.’ You’ll then see a ‘Signature’ section where you can format and add your signature, including multiple signatures as well, if you’d prefer. Once you have formatted your email signature, you’ll just need to click ‘Save changes’ for it to take effect. Tips for Creating the Perfect Email Signature Crafting an ideal company email signature involves acknowledging the individual while also aligning with the company’s branding needs and marketing opportunities. Here are some tips on how to create the perfect email signature: Add a logo: Adding your company logo can make your email signature look more professional, as it adds a visual element to make it more interesting. Incorporate a marketing campaign: Where possible, try to incorporate marketing campaign taglines, articles, and even a recent blog post to create more visibility for the brand. Prioritize Readability: Make certain that your email signature is easy to read. Use a clear font along with an appropriate font size, and ensure there is good contrast between the text and the background. Steer clear of script or overly decorative fonts that could be difficult for some individuals to read. Opt for a Clean Layout: Organize the information in your signature in a logical manner. If your signature is too busy or cluttered, key details may be overlooked. A simple and clean layout ensures that the recipient can quickly find the information they’re looking for. Limit the Number of Links: While it’s tempting to link to every social media platform and webpage you’re involved with, too many links can be overwhelming. Stick to the most important and relevant links, and consider using link shorteners if necessary to keep the signature tidy. Avoid Large Images or Files: Using large images or attaching files (like vCards) to your signature can make your emails bulkier and increase the chances of them being flagged as spam. If you include a company logo or other graphic, ensure it’s optimized for email and is of a reasonable size. Test Your Signature: Before finalizing your email signature, send test emails to different email clients (like Gmail, Outlook, and Yahoo) and check them on various devices (desktop, tablet, mobile). This ensures your signature looks consistent and as intended, regardless of how the recipient is viewing it. Promote your social media: You can add links to social media sites by using social media icons is a creative way to market your brand while building out your email signature. Be consistent: If you are adding an email signature, encourage other employees to do so to ensure that each team member presents themselves professionally with up-to-date information using the existing signature structure. Include different types of contact information: Not everyone prefers to respond to an email, so having other contact information, including a direct line, ensures that recipients can get in touch with you. Image: Depositphotos This article, "Email Signature Examples to Help Create Your Own" was first published on Small Business Trends View the full article

Email signatures are a crucial part of a business email and have a lot of importance. The presence of an email signature can tell a recipient who you are, what you do, and the best ways to get in touch with you. A well-crafted, relevant email signature can have a lot of benefits for your business. We’ll look at what an email signature is and why it’s important, plus email signature examples to help you create your own. What is an Email Signature? An email signature is a combination of text and images that goes at the end of every email you send. Depending on your email client, you can create an email signature that adds to every email you send. If you pay attention to your emails, you’ll likely see that most professional emails have some kind of a signature at the end as a sign-off. Why do I Need a Business Email Signature? There are many reasons why a business email signature is helpful. The easiest way to think of it is as a type of business card. It tells the recipient who you are, where you work, and how to get in touch with you. And don’t forget to keep email signature best practices in mind. Here are a few reasons why you should consider a business email signature: AspectDescription Contact InformationIt's an easy way to provide all your contact information in one place, rather than having to type it out every time. PromotionYour email signature works as a marketing channel since it includes key information about your company and serves as a form of brand awareness. Personal TouchAn email signature adds a more personal element to your email and creates a connection with the recipient right away. ProfessionalismAn email signature is a way to build trust, especially if you haven't contacted the recipient before, as it shows that you are part of a company. Encourages ActionDepending on the structure of your email signature and email, you can use email signatures as a call to action tool to encourage recipients to get back to you. What Should My Business Email Signature Include? There are some integral components that go into creating an email signature block, such as: Name Job title Your company name, company logo, and even your department if appropriate Contact details such as a direct phone number Secondary contact information such as other direct lines, work phones, etc. Social icons that link out to relevant social media pages for your company Any awards you or your company have won A call to action (if relevant) Simple Email Signature Examples We’ll look at some simple email signature examples to help you get started. Example 1: Name Title Company Phone You can use this example for your personal brand, as professional email signature templates usually contain this information at the minimum. Example 2: Name Title Company Website This is a basic email signature that is best if you’d rather not provide a phone number or for email inboxes monitored by multiple people. Example 3: Name Title Company Phone Website A more comprehensive email signature that can work well as a marketing rep email signature and for other professional services. Note that you can add a business logo to these email signatures if you’d like, but it’s not necessarily a requirement if you’d like to keep them simple. Funny (But Professional) Email Signature Examples For those looking to add a little wit and sass to their email signature, you can find some email signatures examples here that could be useful. The best way to add a funny saying to your email signature is to use one of the examples here, and add a funny saying or phrase to it. They can be a great addition for departments such as customer service and marketing where a more personal connection needs to be established. Funny email signature example 1: Name Title Company Phone Funny saying here Funny email signature example 2: Name Title Company Funny saying here Website Professional Email Signature Examples Including professional email signatures to your email is incredibly crucial for both business owners an employees. Corporate email signatures are key for recipients since they can quickly understand what you do and how they might know you. Here are some professional signature examples that you can use. Example 1: Name Corporate logo, Title, and Department Company Website Social media links Example 2: Name Corporate logo, Title, and Department Company Phone Website Social media links Example 3: Name Company Title and Department Phone Website Social media icons Personal Email Signature Examples For those seeking something a little more personal and perhaps something casual, email signatures can be reworked to be less formal. Here are some of the best examples of business email signatures that don’t feel as business-like. Example 1 Name Title Phone Example 2 Name Phone Website Example 3 Name Title Phone Creative Email Signature Examples Some professions may require a unique style of email signature. For instance, a graphic designer’s email signature might benefit from a more visually appealing design than those in other fields. Additionally, you can explore funny phone signature ideas suitable for your smartphone or tablet. Below are some creative email signature examples to inspire you: Example 1 Brand logo Name Title Company Phone Website Social media icons Example 2 Brand logo Name Title Phone Portfolio link Example 2 Brand logo Name Title Phone Website HTML Email Signature For a more dynamic and visual email signature, HTML formatting can help. Although it might seem complicated, there are many HTML signature examples that can be used with most major email clients such as Gmail and Outlook. This option allows you to create a personalized signature by incorporating additional elements, such as email signature banners, using more graphics, and including more details. You can find email signature examples for HTML here that you can customize accordingly. Email Signature Template You can create email signatures with signature generators, an email signature maker, and various signature templates. You can utilize a free email signature generator to create your signature. If you’re in search of email signature templates, we are here to assist you. Feel free to use the template provided below and customize it by adding or editing items to make it uniquely yours. [Company’s logo on the left side] Your Name Your title | www.yourcompany website.com Telephone: XXX Mobile: XXX Email: yourname@yourcompany.com Address: Business address here [Social media icons below, linked to relevant company pages] How to Add an Email Signature to Your Email Most major email clients let you set up an email signature in just a few clicks, so it’s a simple step that can have a significant impact on your business. Here’s how to set up your email signature, including Gmail email signatures and For Outlook email signatures: Navigate to Settings in your Outlook and select ‘view all settings for your Outlook.’ Select Mail and then select Compose and Reply You’ll see an option for ’email signature’ where you can set up your signature and format it as needed. Once the entire signature is formatted, you can select whether you want the email signature to appear only in new emails by choosing the ‘Automatically include my signature on new messages I compose.’ For Gmail email signatures: Navigate to settings and select ‘See all settings.’ You’ll then see a ‘Signature’ section where you can format and add your signature, including multiple signatures as well, if you’d prefer. Once you have formatted your email signature, you’ll just need to click ‘Save changes’ for it to take effect. Tips for Creating the Perfect Email Signature Crafting an ideal company email signature involves acknowledging the individual while also aligning with the company’s branding needs and marketing opportunities. Here are some tips on how to create the perfect email signature: Add a logo: Adding your company logo can make your email signature look more professional, as it adds a visual element to make it more interesting. Incorporate a marketing campaign: Where possible, try to incorporate marketing campaign taglines, articles, and even a recent blog post to create more visibility for the brand. Prioritize Readability: Make certain that your email signature is easy to read. Use a clear font along with an appropriate font size, and ensure there is good contrast between the text and the background. Steer clear of script or overly decorative fonts that could be difficult for some individuals to read. Opt for a Clean Layout: Organize the information in your signature in a logical manner. If your signature is too busy or cluttered, key details may be overlooked. A simple and clean layout ensures that the recipient can quickly find the information they’re looking for. Limit the Number of Links: While it’s tempting to link to every social media platform and webpage you’re involved with, too many links can be overwhelming. Stick to the most important and relevant links, and consider using link shorteners if necessary to keep the signature tidy. Avoid Large Images or Files: Using large images or attaching files (like vCards) to your signature can make your emails bulkier and increase the chances of them being flagged as spam. If you include a company logo or other graphic, ensure it’s optimized for email and is of a reasonable size. Test Your Signature: Before finalizing your email signature, send test emails to different email clients (like Gmail, Outlook, and Yahoo) and check them on various devices (desktop, tablet, mobile). This ensures your signature looks consistent and as intended, regardless of how the recipient is viewing it. Promote your social media: You can add links to social media sites by using social media icons is a creative way to market your brand while building out your email signature. Be consistent: If you are adding an email signature, encourage other employees to do so to ensure that each team member presents themselves professionally with up-to-date information using the existing signature structure. Include different types of contact information: Not everyone prefers to respond to an email, so having other contact information, including a direct line, ensures that recipients can get in touch with you. Image: Depositphotos This article, "Email Signature Examples to Help Create Your Own" was first published on Small Business Trends View the full article

Ministers are looking at scrapping popular cash Isas to encourage investment in London stock marketView the full article

Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal. The post Facebook Now Deletes Live Videos After 30 Days appeared first on Search Engine Journal. View the full article

The U.S. Justice Department’s senior ethics official resigned on Tuesday, after President Donald Trump’s administration pulled him off his duties and assigned him to a new sanctuary cities working group, a person familiar with the matter told Reuters. The official, Bradley Weinsheimer, decided to accept the government’s deferred resignation offer rather than accept the reassignment, the latest in a string of nonpolitical career Justice Department officials who have resisted efforts that they say politicize investigations. Dozens of career Justice Department officials — who normally remain in office from one administration to the next — in cities including Washington and New York have been fired, reassigned or quit since Trump took office on January 20, after he vowed to rapidly shake up a department that he says was used against him during his years out of power. Last week, seven people resigned in protest, including two top officials who oversee the most politically sensitive investigations, after acting Deputy Attorney General Emil Bove ordered them to drop criminal corruption charges against New York City Mayor Eric Adams. Weinsheimer, a 34-year department veteran who was named to his current role as associate deputy attorney general during Trump’s first term, provided ethics counsel to department officials related to conflicts of interest, including on decisions related to when they should be recused from working on particular cases. He also reviewed disciplinary recommendations by the Office of Professional Responsibility, which investigates attorney misconduct, and referrals for discipline or prosecution from the Office of the Inspector General. Weinsheimer did not return a request for comment. When Reuters tried to reach him in the evening on Tuesday, his government email responded with an auto-generated message saying he was “on administrative leave pursuant to the deferred resignation program.” On January 27, around the same time Weinsheimer was reassigned, Bove delegated all ethics-related decisions to two political appointees. One of them, Kendra Wharton, previously worked alongside Bove and Todd Blanche, the president’s nominee to serve as deputy attorney general, to help defend Trump against criminal charges in New York alleging he falsified records to cover up hush money paid to a porn star. The other, Bove’s chief of staff Jordan Fox, graduated law school in 2021, according to her LinkedIn profile. “Bradley is the senior career ethics official at the Justice Department and provides advice to people across the country and in the building on really important and weighty matters,” said Joyce Vance, the former U.S. Attorney for the Northern District of Alabama, noting that the job he performed was apolitical. She said the reassignment of ethical decision-making to two political appointees is troubling, adding: “This is evidence that the Justice Department is being weaponized.” Chad Gilmartin, a spokesman for the Justice Department, rejected any criticism of the move by Bove to delegate the ethics decision-making to Wharton and Fox. “Kendra has a decade of experience as a criminal defense lawyer, which is exactly the mindset we want in such a role,” he said. He added that Fox “is a highly respected attorney.” Attorney General Pam Bondi, Blanche and Bove, who will serve as principal associate deputy attorney general once Blanche is confirmed by the U.S. Senate, all previously served as defense attorneys for Trump. The White House has previously argued that the Department of Justice was weaponized against Trump when it pursued charges against him for retaining classified documents and subverting the 2020 election. The department dropped both cases after Trump won the November 2024 election, citing a longstanding policy against prosecuting a sitting president. On Bondi’s first day as Attorney General, she issued a directive creating a new “weaponization working group” that would be tasked with reviewing two criminal cases brought against Trump by former Special Counsel Jack Smith for retaining classified documents and trying to subvert the 2020 presidential election, as well as Trump’s conviction in New York. —Sarah N. Lynch, Reuters View the full article

Ukrainian president’s remarks come as US counterpart appeared to blame Kyiv for war with RussiaView the full article

Lab assistant powered by artificial intelligence can help generate scientific hypotheses View the full article

Ever wondered what it would be like to wake up in Pompei on eruption day? How about how it would have felt to be a passenger on the Titanic? Now you don’t need to. A new TikTok trend lets you travel back in time via artificial intelligence and experience the POV of someone living though that time period. From waking up as a caveman in 40 B.C. to being the last person on earth in 2087, many of the most viral videos have been posted by creator @timetravellerpov. “The inspiration behind my videos is the desire to bring history to life in a way that feels immersive,” @timetravellerpov tells Fast Company over email. “Each one is designed to transport viewers into different eras, myths, and alternate realities—making them feel like they’ve stepped into another world.” While the account posted its first video just at the start of this year, it has quickly grown to over 329,000 followers with over 5.7 million likes. One viral example drops you in 1351 London during the Black Plague. The clip begins in bed before the POV takes you for a walk through the muddy streets. Here, everyone is sick and hungry. All you have left is a crust of bread, which you give to a beggar child. You visit your sick mother in the quarantine zone and try not to catch the deadly disease. Spoiler alert: It doesn’t end well. Each video takes @timetravellerpov around four hours to bring to life. You can tell the content is AI because, obviously, cameras didn’t exist in the 14th Century. However, the content is realistic enough to receive over 18.6 million views and thousands of comments. “Shoutout to the camera man,” one person wrote. “The only right way to use ai,” another added. “I just died in pompeii now I’m here give me a break,” a third commented. “I believe my videos have resonated with so many people because they tap into nostalgia, curiosity, and the desire to explore places and moments we could never otherwise experience,” says @timetravellerpov. “For me, it’s all about creating that ‘wow’ moment—where someone watches and says, ‘I feel like I’m actually there.’” While the Black Plague might not be everyone’s first choice of time period to travel back to, the trend has since taken an even darker turn. Other POV videos posted by different creators include being a student during COVID-19, a worker in the World Trade Centre on September 11, 2001, or living through President John F. Kennedy‘s assassination. But the trend isn’t just for experiencing the darkest days in history. For those wishing to travel back to happier times, one of @timetravellerpov’s videos lets viewers experience a day in the life of a child living in England in the 2000s. Here, the POV takes you under a parachute in the school playground and on a trip to the now-defunct video store Blockbuster. “I know this is AI, but damn that felt real,” one viewer commented under the video. “Nah this is too sad, take me back to Pompeii,” added another. View the full article

In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek. While giants like Google and OpenAI dominate the LLM landscape, DeepSeek offers a different approach. Free to use and with a focus on coding and logical reasoning, it presents a unique opportunity for SEOs, particularly those focused on technical optimization. Is DeepSeek the hidden gem SEOs have been searching for, or are its limitations too significant to ignore? Let’s dive in. What is DeepSeek? DeepSeek is an open-source large language model developed by DeepSeek AI, a China-based research lab. It was launched in late 2023 as part of a growing wave of open-source alternatives to proprietary models like ChatGPT and Gemini. While still relatively new, DeepSeek has started gaining attention, particularly from developers and technical users, for its strengths in coding, logic-based tasks, and automation. Several key features define DeepSeek: Open-source and customizable: Anyone can access, modify, and self-host the model. For SEOs, this offers the potential for customization, cost savings, and control over data privacy. Highly cost-effective: The model is free to use, and self-hosting can reduce reliance on paid APIs from proprietary platforms like OpenAI. Resource-efficient: DeepSeek is designed to run efficiently compared to other large models, making it more accessible to those with limited computing resources. Some real-time information access: While not as robust as Perplexity, DeepSeek has shown limited capability in pulling more current information, though this is not its primary strength. Strong in coding and automation: DeepSeek excels in generating scripts, solving logic-based problems, and assisting with technical SEO tasks – areas where other LLMs may fall short. These features, however, come with their share of limitations: Content and language limitations: DeepSeek generally struggles to produce high-quality content compared to ChatGPT and Gemini. It also lacks strong multimodal support for integrating images or other media into its outputs. Lower accuracy: It can return inaccurate or incomplete information, especially for complex, nuanced, or factual queries. This is especially true when dealing with news or misinformation detection. It failed 83% of the time when tested against false narratives, a NewsGuard evaluation found. Censorship and bias: The official version of DeepSeek has been found to censor responses to certain politically sensitive topics, particularly those related to China. Security concerns: Using DeepSeek’s hosted API involves sending data to servers in China, raising privacy concerns. However, self-hosting the model locally or on a private server removes this risk and gives users full control over security. Smaller ecosystem: Compared to ChatGPT or Gemini, DeepSeek has a smaller community and fewer third-party tools, meaning users may need to be more self-sufficient when troubleshooting or building custom applications. The sample above highlights DeepSeek’s limitations with factual accuracy, revealing that its knowledge cutoff is October 2023. In short, DeepSeek offers a compelling blend of open-source flexibility, cost-effectiveness, and specialized strengths in coding and automation. While its limitations in content generation, accuracy, and potential security concerns are undeniable, they shouldn’t overshadow its potential value for technical SEOs. DeepSeek’s potential for SEO: Where it may have an edge Most AI tools marketed to SEOs focus on content – drafting articles, rewriting meta descriptions, or summarizing search trends. But DeepSeek isn’t trying to be a better writer. It’s built for logic-based tasks, meaning its strengths align more with automation, pattern recognition, and large-scale technical problem-solving. This makes it a different beast altogether and one that requires a distinct approach. For SEOs working with thousands of URLs and complex site structures, DeepSeek presents an opportunity to move beyond one-off prompts and into scalable solutions. Instead of asking an AI how to fix a problem, SEOs could integrate DeepSeek into their workflows to actively detect, diagnose, and even resolve technical SEO challenges at scale. However, this integration isn’t as simple as clicking a button. It requires a certain level of technical expertise and a willingness to get your hands dirty with code. Let’s be clear: DeepSeek integration is not for the non-technical or faint of heart. That said, DeepSeek can still offer value without full-scale automation. For SEOs who just need help with schema generation, regex creation, or coding quick fixes, it can act as a technical assistant, often outperforming more general-purpose LLMs like ChatGPT in these areas. Whether you’re looking for one-off coding support or considering integrating it into a larger system, DeepSeek could be a real asset – but only for those with the right skillset or the resources to partner with developers. Dig deeper: Can AI perform technical SEO analysis effectively? Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. DeepSeek as your coding assistant Even without advanced integration, DeepSeek can be a valuable tool for SEOs who regularly tackle technical tasks. Its coding capabilities make it well-suited for one-off, ad hoc support – helping SEOs generate clean, functional code without needing deep programming expertise. For example, you could ask DeepSeek to: Write schema markup for a product page based on a few key details. Generate a regex pattern to match a set of URL parameters in your log files. Draft a Python script to pull data from multiple CSV exports and identify broken internal links. Suggest .htaccess rules for redirecting specific URL patterns after a site migration. The example above highlights the use of DeepSeek to provide guidance and build out schema markup. While models like ChatGPT can also handle these kinds of prompts, DeepSeek’s strength lies in its logic-based problem-solving and efficiency with code generation. SEOs frequently struggle with technical issues – like crawl anomalies, parameter handling, or data clean-up – and may find DeepSeek a more reliable partner for these tasks. It won’t replace a developer, and you’ll still need to review and test any code before deploying it. Still, for quick technical solutions, DeepSeek can reduce the back-and-forth and help SEOs work more independently on the coding side of their work. Building beyond prompts While DeepSeek can be a handy coding assistant for one-off technical tasks, its real power shows up when you stop thinking about prompts and start thinking about systems. For SEOs managing sprawling ecommerce catalogs, multi-location sites, or enterprise platforms, DeepSeek opens the door to automation at scale. We’re talking about moving past manual audits and into custom-built tools that process crawl data, analyze patterns, and surface technical SEO issues across thousands of URLs. This isn’t about asking, “How do I write a redirect rule?” It’s about building something to spot the broken ones for you and adapt to your specific URL structure. Here’s where DeepSeek could help SEOs not just work faster – but work smarter: Automated log file analysis Server logs tell the story of how search engines crawl your site – but reading millions of lines to find crawl waste? No thanks. DeepSeek could ingest these logs and highlight where Googlebot is burning crawl budget on junk – like search result pages with endless URL parameters. An international travel booking site could spot this early, adjust their robots.txt, and keep bots focused on the pages that matter. Pattern recognition for large sites At scale, small inconsistencies become big SEO problems – duplicate products split across URLs, orphaned categories, or thin content clusters. DeepSeek could scan URL patterns, internal links, or title tags and flag what doesn’t fit. Imagine a marketplace platform spotting products listed under both /products/blue-shoes and /product/blue-shoes. DeepSeek surfaces the issue. The SEO team cleans up the URLs. Authority consolidates. Rankings recover. Automating schema markup generation Schema helps you stand out in search, but building JSON-LD for every product or location? Painful. DeepSeek could turn raw business data into structured schema at scale. A national fitness franchise could feed in location details and class schedules – DeepSeek generates accurate markup for hundreds of pages, no manual copying and pasting required. Regex pattern suggestions for audits Regex is either your best friend or your worst enemy. It’s powerful – but getting it right can feel like solving a riddle in another language. DeepSeek could write regex based on plain English inputs, making audits faster and cleaner. An SEO agency working on a large news publisher could automate query pattern detection, catching duplicate versions of articles before they spiral into an indexation nightmare. Internal linking at scale Internal linking can boost rankings, but on large content sites, identifying gaps is a needle-in-a-haystack problem. DeepSeek could scan crawl data and keyword relationships, suggesting internal link opportunities across the site. A health publisher could automatically surface linking opportunities between evergreen guides and trending new content, strengthening topic clusters without manual digging. Why this matters While these tasks can be done manually or even through a series of individual prompts with other LLMs, that approach quickly becomes inefficient – and scaling it through paid APIs can get expensive. DeepSeek’s open-source nature offers a different path: the potential to automate and scale these processes efficiently and affordably. This isn’t about replacing human judgment. It’s about freeing up SEOs to focus on strategy while letting the machine handle the heavy lifting. But – and this is the recurring theme – it won’t do it out of the box. You need the technical know-how. You need to build the system. For those who do, DeepSeek could change how technical SEO work gets done. So, should SEOs care about DeepSeek? DeepSeek offers SEOs a unique blend of open-source flexibility, cost-effectiveness, and specialized technical capabilities. While it’s not a replacement for general-purpose LLMs like ChatGPT or Gemini, its strengths in automation and custom tooling make it an intriguing option for technically inclined SEOs. DeepSeek isn’t trying to be everything to everyone. It’s carving a niche in the realm of technical SEO, offering a specialized tool for automation, coding, and custom solutions. The future of DeepSeek is tied to its open-source nature. Community development will be key to addressing its current limitations, particularly in accuracy and complex reasoning. SEO-specific tuning could unlock its full potential, transforming it into a high-value asset for technical SEO professionals. Imagine a DeepSeek model specifically trained on SEO data, capable of generating highly accurate schema markup, analyzing complex log files with ease, or even predicting ranking fluctuations. The possibilities are intriguing. So, should SEOs care about DeepSeek? For those willing to invest the time and resources to understand its nuances and leverage its strengths, the answer is likely yes. It’s not a plug-and-play solution, and its limitations are real. Its open-source nature, combined with its specialized technical capabilities, makes it a model worth watching – and perhaps even helping to shape. However, if you’re searching for the next great content generation LLM? Keep walking. DeepSeek isn’t that. And it’s not trying to be. Dig deeper: Technical SEO: Don’t rush the process View the full article