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In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek. While giants like Google and OpenAI dominate the LLM landscape, DeepSeek offers a different approach. Free to use and with a focus on coding and logical reasoning, it presents a unique opportunity for SEOs, particularly those focused on technical optimization. Is DeepSeek the hidden gem SEOs have been searching for, or are its limitations too significant to ignore? Let’s dive in. What is DeepSeek? DeepSeek is an open-source large language model developed by DeepSeek AI, a China-based research lab. It was launched in late 2023 as part of a growing wave of open-source alternatives to proprietary models like ChatGPT and Gemini. While still relatively new, DeepSeek has started gaining attention, particularly from developers and technical users, for its strengths in coding, logic-based tasks, and automation. Several key features define DeepSeek: Open-source and customizable: Anyone can access, modify, and self-host the model. For SEOs, this offers the potential for customization, cost savings, and control over data privacy. Highly cost-effective: The model is free to use, and self-hosting can reduce reliance on paid APIs from proprietary platforms like OpenAI. Resource-efficient: DeepSeek is designed to run efficiently compared to other large models, making it more accessible to those with limited computing resources. Some real-time information access: While not as robust as Perplexity, DeepSeek has shown limited capability in pulling more current information, though this is not its primary strength. Strong in coding and automation: DeepSeek excels in generating scripts, solving logic-based problems, and assisting with technical SEO tasks – areas where other LLMs may fall short. These features, however, come with their share of limitations: Content and language limitations: DeepSeek generally struggles to produce high-quality content compared to ChatGPT and Gemini. It also lacks strong multimodal support for integrating images or other media into its outputs. Lower accuracy: It can return inaccurate or incomplete information, especially for complex, nuanced, or factual queries. This is especially true when dealing with news or misinformation detection. It failed 83% of the time when tested against false narratives, a NewsGuard evaluation found. Censorship and bias: The official version of DeepSeek has been found to censor responses to certain politically sensitive topics, particularly those related to China. Security concerns: Using DeepSeek’s hosted API involves sending data to servers in China, raising privacy concerns. However, self-hosting the model locally or on a private server removes this risk and gives users full control over security. Smaller ecosystem: Compared to ChatGPT or Gemini, DeepSeek has a smaller community and fewer third-party tools, meaning users may need to be more self-sufficient when troubleshooting or building custom applications. The sample above highlights DeepSeek’s limitations with factual accuracy, revealing that its knowledge cutoff is October 2023. In short, DeepSeek offers a compelling blend of open-source flexibility, cost-effectiveness, and specialized strengths in coding and automation. While its limitations in content generation, accuracy, and potential security concerns are undeniable, they shouldn’t overshadow its potential value for technical SEOs. DeepSeek’s potential for SEO: Where it may have an edge Most AI tools marketed to SEOs focus on content – drafting articles, rewriting meta descriptions, or summarizing search trends. But DeepSeek isn’t trying to be a better writer. It’s built for logic-based tasks, meaning its strengths align more with automation, pattern recognition, and large-scale technical problem-solving. This makes it a different beast altogether and one that requires a distinct approach. For SEOs working with thousands of URLs and complex site structures, DeepSeek presents an opportunity to move beyond one-off prompts and into scalable solutions. Instead of asking an AI how to fix a problem, SEOs could integrate DeepSeek into their workflows to actively detect, diagnose, and even resolve technical SEO challenges at scale. However, this integration isn’t as simple as clicking a button. It requires a certain level of technical expertise and a willingness to get your hands dirty with code. Let’s be clear: DeepSeek integration is not for the non-technical or faint of heart. That said, DeepSeek can still offer value without full-scale automation. For SEOs who just need help with schema generation, regex creation, or coding quick fixes, it can act as a technical assistant, often outperforming more general-purpose LLMs like ChatGPT in these areas. Whether you’re looking for one-off coding support or considering integrating it into a larger system, DeepSeek could be a real asset – but only for those with the right skillset or the resources to partner with developers. Dig deeper: Can AI perform technical SEO analysis effectively? Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. DeepSeek as your coding assistant Even without advanced integration, DeepSeek can be a valuable tool for SEOs who regularly tackle technical tasks. Its coding capabilities make it well-suited for one-off, ad hoc support – helping SEOs generate clean, functional code without needing deep programming expertise. For example, you could ask DeepSeek to: Write schema markup for a product page based on a few key details. Generate a regex pattern to match a set of URL parameters in your log files. Draft a Python script to pull data from multiple CSV exports and identify broken internal links. Suggest .htaccess rules for redirecting specific URL patterns after a site migration. The example above highlights the use of DeepSeek to provide guidance and build out schema markup. While models like ChatGPT can also handle these kinds of prompts, DeepSeek’s strength lies in its logic-based problem-solving and efficiency with code generation. SEOs frequently struggle with technical issues – like crawl anomalies, parameter handling, or data clean-up – and may find DeepSeek a more reliable partner for these tasks. It won’t replace a developer, and you’ll still need to review and test any code before deploying it. Still, for quick technical solutions, DeepSeek can reduce the back-and-forth and help SEOs work more independently on the coding side of their work. Building beyond prompts While DeepSeek can be a handy coding assistant for one-off technical tasks, its real power shows up when you stop thinking about prompts and start thinking about systems. For SEOs managing sprawling ecommerce catalogs, multi-location sites, or enterprise platforms, DeepSeek opens the door to automation at scale. We’re talking about moving past manual audits and into custom-built tools that process crawl data, analyze patterns, and surface technical SEO issues across thousands of URLs. This isn’t about asking, “How do I write a redirect rule?” It’s about building something to spot the broken ones for you and adapt to your specific URL structure. Here’s where DeepSeek could help SEOs not just work faster – but work smarter: Automated log file analysis Server logs tell the story of how search engines crawl your site – but reading millions of lines to find crawl waste? No thanks. DeepSeek could ingest these logs and highlight where Googlebot is burning crawl budget on junk – like search result pages with endless URL parameters. An international travel booking site could spot this early, adjust their robots.txt, and keep bots focused on the pages that matter. Pattern recognition for large sites At scale, small inconsistencies become big SEO problems – duplicate products split across URLs, orphaned categories, or thin content clusters. DeepSeek could scan URL patterns, internal links, or title tags and flag what doesn’t fit. Imagine a marketplace platform spotting products listed under both /products/blue-shoes and /product/blue-shoes. DeepSeek surfaces the issue. The SEO team cleans up the URLs. Authority consolidates. Rankings recover. Automating schema markup generation Schema helps you stand out in search, but building JSON-LD for every product or location? Painful. DeepSeek could turn raw business data into structured schema at scale. A national fitness franchise could feed in location details and class schedules – DeepSeek generates accurate markup for hundreds of pages, no manual copying and pasting required. Regex pattern suggestions for audits Regex is either your best friend or your worst enemy. It’s powerful – but getting it right can feel like solving a riddle in another language. DeepSeek could write regex based on plain English inputs, making audits faster and cleaner. An SEO agency working on a large news publisher could automate query pattern detection, catching duplicate versions of articles before they spiral into an indexation nightmare. Internal linking at scale Internal linking can boost rankings, but on large content sites, identifying gaps is a needle-in-a-haystack problem. DeepSeek could scan crawl data and keyword relationships, suggesting internal link opportunities across the site. A health publisher could automatically surface linking opportunities between evergreen guides and trending new content, strengthening topic clusters without manual digging. Why this matters While these tasks can be done manually or even through a series of individual prompts with other LLMs, that approach quickly becomes inefficient – and scaling it through paid APIs can get expensive. DeepSeek’s open-source nature offers a different path: the potential to automate and scale these processes efficiently and affordably. This isn’t about replacing human judgment. It’s about freeing up SEOs to focus on strategy while letting the machine handle the heavy lifting. But – and this is the recurring theme – it won’t do it out of the box. You need the technical know-how. You need to build the system. For those who do, DeepSeek could change how technical SEO work gets done. So, should SEOs care about DeepSeek? DeepSeek offers SEOs a unique blend of open-source flexibility, cost-effectiveness, and specialized technical capabilities. While it’s not a replacement for general-purpose LLMs like ChatGPT or Gemini, its strengths in automation and custom tooling make it an intriguing option for technically inclined SEOs. DeepSeek isn’t trying to be everything to everyone. It’s carving a niche in the realm of technical SEO, offering a specialized tool for automation, coding, and custom solutions. The future of DeepSeek is tied to its open-source nature. Community development will be key to addressing its current limitations, particularly in accuracy and complex reasoning. SEO-specific tuning could unlock its full potential, transforming it into a high-value asset for technical SEO professionals. Imagine a DeepSeek model specifically trained on SEO data, capable of generating highly accurate schema markup, analyzing complex log files with ease, or even predicting ranking fluctuations. The possibilities are intriguing. So, should SEOs care about DeepSeek? For those willing to invest the time and resources to understand its nuances and leverage its strengths, the answer is likely yes. It’s not a plug-and-play solution, and its limitations are real. Its open-source nature, combined with its specialized technical capabilities, makes it a model worth watching – and perhaps even helping to shape. However, if you’re searching for the next great content generation LLM? Keep walking. DeepSeek isn’t that. And it’s not trying to be. Dig deeper: Technical SEO: Don’t rush the process View the full article

Raycast, which is a more fully featured alternative to your Mac's Spotlight Search, has finally added a "hyper key" to its long list of features. The idea behind a hyper key is simple: you press one button, but your computer thinks you've pressed multiple buttons. Raycast lets you map the Hyper Key to all of your Mac's modifier keys, which means you can use it to press Command-Control-Option-Shift without mastering some kind of complex finger yoga. Just hit the one button and your Mac will think all the modifier keys are being pressed at the same time. Why would you want to do that? Well, it means you can create completely new keyboard shortcuts that don't interfere with the system defaults. To get started, open Raycast and go to the app's Settings. If you're not sure how to get there, just press Command-, (comma) when Raycast is open. Go to the Advanced tab and click the drop-down menu next to Hyper Key. This lets you choose which button to map to the Hyper Key. You can choose one of the following: Caps Lock Control Shift Option Command Right Control (note that this key doesn't exist on some Mac keyboards) Right Shift Right Option Right Command I chose Caps Lock because I hardly ever use that button. Then, I mapped Caps Lock-Tab as a shortcut for opening Pieoneer, an exciting new launcher app for your Mac. The good thing is that Raycast's Hyper Key feature is available for free, and you can map it to system-level shortcuts, too. In fact, I don't use the Hyper Key for any Raycast-related actions at all. Very few app shortcuts require you to use all the modifier keys at the same time, which makes it perfect for setting up a bunch of shortcuts that don't interfere with others. You can even make common system tasks such as taking screenshots a lot easier with the Hyper Key. For instance, instead of pressing Command-Control-Shift-3 to copy a full-page screenshot to the clipboard, you could map it to Raycast's Hyper Key to make Caps Lock-3 your shortcut instead. For a keyboard shortcut nerd like me, this opens up endless possibilities. In the odd chance you end up with a binding conflict, you can also check out common Hyper Key troubleshooting tips on the company's website. View the full article

Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are once again rising in premarket trading this morning. As of the time of this writing, SMCI stock is up over 6% to $59.25 per share. That rise is in addition to the more than 16% rise in the stock yesterday. When looking back year-to-date, Super Micro Computer (aka Supermicro) has seen shares rise over 83% as of yesterday’s close. It is now at highs not seen since late August when a spate of bad news, including alleged accounting issues, kicked off a months-long drop in the stock’s price. The turnaround in SMCI’s stock price fortunes has been especially evident over the last five days. During that time, SMCI shares were up over 30% as of yesterday’s close. But why? There are two likely reasons: Supermicro ‘believes’ it will file critical SEC paperwork on time One of the problems that have rattled Supermicro investors is company’s delayed filing of its Form 10-K with the Securities and Exchange Commission (SEC). The form should have been filed last year, and if Supermicro does not file it by February 25, which is next Tuesday, the company could be delisted from the Nasdaq stock exchange. But as Fast Company previously reported, Supermicro last week announced that it believes it will be able to make that deadline. The statement was music to investors’ ears. “Supermicro continues to work diligently toward the filing of its Annual Report on Form 10-K for the fiscal year ended June 30, 2024, and its Quarterly Report on Form 10-Q for the period ended September 30, 2024,” the company said in a statement. “Based on information currently available, the Company believes it will make such filings by February 25, 2025.” A strong 2026 forecast Last week, Supermicro announced its second-quarter fiscal 2025 results. With those results, the company also updated its projected revenue for full-year fiscal 2025 and fiscal 2026. While Supermicro lowered its fiscal 2025 projected revenue forecast, the company raised its 2026 forecast. Supermicro now suggests that it will make over $40 billion in revenue in fiscal 2026. Some of that revenue increase is partly due to another company—Nvidia. As companies adopt the new line of Nvidia Blackwell GPUs to power their AI needs, many will need the server racks that Supermicro makes to deploy them, thus giving Supermicro sales a boost. “With our leading direct-liquid cooling (DLC) technology and over 30% of new data centers expected to adopt it in the next 12 months, Supermicro is well positioned to grow AI infrastructure designs wins based on NVIDIA Blackwell and more,” CEO Charles Liang said last week. He continued, “[We] will expand our leadership as the premier US-based data center infrastructure solution provider.” Where does SMCI stock go from here? Of course, revenue forecasts are just that—forecasts, not guarantees. And despite Super Micro Computer’s statement that it “believes” it will be able to file its delinquent SEC form by next Tuesday’s deadline, nothing is certain until the forms are actually submitted. Yet investor optimism seems strong regardless given SMCI’s stock price surge over the past five trading days and since the beginning of the year. But even though SMCI stock is up over 30% in the past five days and over 83% since the beginning of the year, the company’s stock price is still down by more than 30% over the past 12 months as of yesterday’s close. Where it goes from here is anyone’s guess, but the next big driver of its rise or fall will likely be confirmation of whether it was able to file its missing 10-K form by February 25. View the full article

Self-employed individuals often have unique tax requirements that can be overwhelming to manage during tax season. If you are looking for the best tax software for self-employed people, this article has great options. This software offers a combination of user-friendliness, affordability, and robust features. Tax software can help you understand how to file self-employment taxes and make the process easier by streamlining the filing process and providing guidance on available deductions and 1099 rules. Choosing the Best Tax Software for Self-Employed Individuals: Our Methodology In our quest to provide self-employed professionals with the most reliable and efficient tax software options, we rigorously evaluate each product based on specific criteria. These criteria are rated on a scale of 1 to 5, where 1 indicates lesser importance and 5 signifies critical importance to our evaluation process: Ease of Use Importance: 4 We prioritize software that offers an intuitive and user-friendly experience. A streamlined and simple interface is crucial for time-strapped entrepreneurs. Specific Features for Self-Employed Individuals Importance: 5 It is crucial for the software to offer specialized features like Schedule C support, expense tracking, and the capability to separately manage personal and business expenses. These features are vital for effectively navigating the complexities of self-employment taxes. Accuracy and Compliance Importance: 5 Accuracy in tax calculations and compliance with the latest tax laws are non-negotiable. We focus on software that guarantees up-to-date compliance to avoid legal issues. Cost-Effectiveness Importance: 3 We consider the balance between cost and functionality. Affordability is important, but not at the expense of essential features and reliability. Customer Support and Resources Importance: 4 Strong customer support is crucial, especially for complex self-employed tax situations. We look for software offering comprehensive help through various channels. Security Importance: 5 Given the sensitive nature of tax data, robust security measures are imperative. We only recommend software with stringent security protocols. Integration with Other Tools Importance: 3 The ability to integrate with other business and financial tools is a valuable feature that can enhance the overall tax preparation process. Audit Assistance Importance: 4 Software that provides audit support or guidance is highly regarded, as it can be a critical aid in the unlikely event of an audit. Our evaluation is designed to ensure that the tax software we recommend not only meets the essential requirements for tax filing but also supports the diverse needs of self-employed professionals effectively. Best Self-Employed Tax Software Programs To help you choose the best self-employed tax software program for your business, we’ve compiled a list of some of the top options available. These programs stand out for their user-friendly interfaces, comprehensive features, and affordability. Turbotax Self Employed TurboTax Self-Employed is a tax solution aimed at independent contractors and freelancers in the United States. With a rating of 4.6/5 from 9,463 reviews, TurboTax Self-Employed offers a range of features, including industry-specific deductions, searching for 500 tax deductions and credits, personalized audit risk assessment, and self-employment tax guidance. The software is also available in Spanish. TurboTax Self-Employed offers step-by-step guidance, allows users to snap and auto-fill their 1099-NEC and 1099-K forms, and syncs with financial accounts to find and categorize work-related deductions. The software costs $129 for a federal tax return and $39 for state taxes. Quickbooks Self Employed QuickBooks Self-Employed provides small businesses and independent contractors with basic bookkeeping tools to help them get ahead. Made specifically for self-employed businesses, features include tracking mileage automatically via GPS, importing expenses from bank accounts, organizing receipts through photo categorization, running built-in reports to analyze business performance, and estimating and filing taxes. The software offers three flexible plans with varying levels of features, including a bundle with Intuit TurboTax Self-Employed that enables direct payment of quarterly estimated taxes and access to real CPAs for advice and help with filing. QuickBooks also automatically syncs all bank and credit card transactions for seamless tracking of income and expenses. H&R Block Self-Employed Online H&R Block offers an online tax filing service, specifically designed for self-employed individuals and small business owners. The service includes features such as personalized guidance, technical support, and expense tracking, as well as easy importing of Uber income and support for reporting cryptocurrency sales. H&R Block offers several guarantees, including a Max Refund Guarantee and an Accuracy Guarantee. The service also provides access to live phone or chat tech support and the ability to digitally organize tax documents for up to six years. It costs $85 plus $37 per state filed. TaxSlayer Self-Employed TaxSlayer offers a tax preparation service for self-employed individuals, including small business owners, contractors, and those with both 1099 and W-2 income. The service costs $52.95 plus state fees and provides support for entering business income and expenses, maximizing deductions, and accessing tax tips and resources. Users also have access to a tax professional with self-employed expertise for more complex tax questions and audit defense for three years. Tax payment reminders are also available to avoid unnecessary fees. TaxSlayer has been in operation for over 50 years and has a 4.4 out of 5 rating on Trustpilot. FreeTaxUSA FreeTaxUSA is a tax preparation software that allows small business owners to prepare and e-file their federal and state taxes. Federal taxes are free, while state tax returns are $14.99. The software supports various tax forms and deductions, including self-employed income, rental income, health insurance costs, vehicle expenses, and more. The company earns revenue from optional services and state tax returns. The platform also provides customer support and guarantees that users won’t pay extra to file if they are self-employed, own a home, or have investments. FreeTaxUSA has filed over 50 million tax returns securely with the IRS. TaxAct Self-Employed TaxAct Self-Employed offers tax preparation services for freelancers, independent contractors, small business owners, and sole proprietors. For $69.99 it helps users take advantage of all tax deductions they’re eligible for and offer year-round support for business and quarterly taxes. TaxAct can import data from TurboTax and H&R Block returns, and their products are easy to use, accurate, and secure. TaxAct Alerts ensures that users avoid errors, omissions, and missed tax-saving opportunities. TaxAct also offers a Maximum Refund Guarantee, Xpert Assist, and a $100K Accuracy Guarantee. Users can access and print prior returns for up to seven years after filing. eSmart Tax Premium eSmart Tax, now a part of Liberty Tax, is a tax preparation service that offers its Premium package for $85.95, best suited for small business owners or those with less common forms of income. The package covers self-employment income and related deductions, rental or farming income, and more. eSmart Tax guarantees fast and accurate calculations and promises to reimburse any penalties or interest resulting from miscalculations. The Liberty Tax Service provides features such as audit protection and tax break checks. eSmart Tax guarantees 100% accuracy and promises to provide the biggest tax refund possible or reimburse the tax preparation fees. E-file.com Premium Plus E-file.com offers online tax preparation software that helps people file their income taxes quickly, easily, and accurately. Users can sign up for a free account, enter their tax info and income figures, and any deductions, and the software will calculate and prepare their returns. E-file.com provides full-featured online tax software at a significant discount to other programs. The Premium Plus federal e-file is $37.49 plus $22.49 for the state with a coupon code. FreshBooks FreshBooks is a user-friendly and top accounting software for self-employed individuals. It makes accounting, invoicing, time tracking, and reporting effortless. The software allows users to automate tasks such as organizing expenses, tracking time, and following up with customers. FreshBooks offers online payment solutions that get users paid 11 days faster, send automated late payment reminders, and allow for the creation of recurring profiles. With FreshBooks, users can easily organize business expenses and track billable hours. Jackson Hewitt Online Jackson Hewitt Online offers online tax filing for a flat fee of $25 with a guarantee of the biggest refund. The service offers step-by-step instructions, live chat support, and automatic error checking. It also provides security features, including two-step identity verification, encrypted data transmission, and alerts for account activity. Jackson Hewitt also provides in-person tax filing services with flexible hours and locations, and a range of guarantees, including a Maximum Refund Guarantee and a Lifetime Accuracy Guarantee. SoftwareKey FeaturesPricingUnique Offerings TurboTax Self Employed- Industry-specific deductions - 500+ tax deductions and credits - Audit risk assessment$119 Federal, $59 State- Snap and auto-fill 1099 forms - Syncs with financial accounts QuickBooks Self Employed- Mileage tracking via GPS - Import expenses from bank accounts - Organize receipts with photosVaries (Flexible plans)- Bundle with TurboTax for tax filing - Access to CPAs H&R Block Self-Employed- Personalized guidance - Technical support - Cryptocurrency sales reporting$115 plus $45 per state- Digital organization of tax documents for 6 years - Max Refund and Accuracy Guarantees TaxSlayer Self-Employed- Business income and expense entry - Access to tax professionals$62.95 plus $39.95 per state- Audit defense for three years - Tax payment reminders FreeTaxUSA- Supports various tax forms and deductions - Free federal tax filingFree Federal, $14.99 State- No extra charge for complex tax situations - Secure filing with the IRS TaxAct Self-Employed- Year-round business and quarterly tax support - Data import from other tax services$99.99- $100K Accuracy Guarantee - Xpert Assist - Access and print prior returns for 7 years Liberty Tax- Self-employment income and deductions - Rental or farming income$85.95- Audit protection and tax break checks E-file.com Premium Plus- Easy, fast online tax preparation$37.49 Federal, $22.49 State with coupon- Significant discount compared to other programs FreshBooks- Accounting, invoicing, time tracking - Automated tasksVaries- Online payment solutions - Faster payment processing Jackson Hewitt Online- Step-by-step instructions - Live chat support - Automatic error checking$25 flat fee- In-person filing options - Maximum Refund and Lifetime Accuracy Guarantees What is tax software? Tax software is an essential tool for individuals, especially small business owners and self-employed professionals, to manage their tax affairs efficiently. In general, the best tax software for small businesses is designed to make tax preparation easier and more efficient. Here’s an overview of what tax software is and what it offers for small businesses. Digital Tax Assistance: Tax software is a digital program that significantly simplifies the tax filing process. It’s designed to assist users in calculating, preparing, and submitting their tax returns accurately and efficiently. Maximizes Deductions: A key benefit of utilizing tax software is its capability to assist taxpayers in recognizing and claiming all eligible deductions and credits. This functionality guarantees that users won’t overlook any potential savings. Affordable Option: Utilizing tax software allows individuals and small businesses to steer clear of the elevated expenses tied to hiring a professional accountant or acquiring costly tax preparation tools. User-Friendly Interface: The majority of tax software programs feature a user-friendly interface, allowing individuals without a background in finance or tax law to easily navigate the complexities of tax preparation. Time-Saving Features: These programs often include features like the ability to import previous years’ tax information, auto-fill forms with financial data, and more, which can save a considerable amount of time. Accuracy and Compliance: Tax software is regularly updated to reflect the latest tax laws and regulations, ensuring compliance and reducing the risk of errors that can lead to audits or penalties. Audit Support: Many tax software programs offer audit support, providing guidance on what to do if you’re audited by the IRS. Electronic Filing: The ability to e-file tax returns directly through the software streamlines the submission process and often leads to faster processing of refunds. Tailored for Specific Needs: The best tax software for small businesses is specifically designed to address the unique tax situations and challenges faced by small business owners, including handling self-employment income, tracking business expenses, and more. Additional Resources: Many tax software options also provide additional resources such as access to tax professionals, educational content about tax laws and financial planning, and tools for tracking and organizing receipts and expenses throughout the year. In summary, tax software is a valuable resource for simplifying and optimizing the tax filing process, offering a range of tools and features tailored to the needs of individuals and small business owners. Why should you consider self-employed accounting software? Self-employed accounting software provides numerous benefits for business owners. Here are five reasons why you should use tax software: Streamlines tax filing: Self-employed accounting software automates the tax filing process, reducing errors and saving time so you can focus more on your fun self-employed jobs. Organizes income and expenses: The software categorizes income and expenses, helping you track cash flow and identify tax deductions. Provides real-time financial insights: Self-employed accounting software delivers real-time financial insights, allowing you to make well-informed decisions. Provides data security: The software securely stores your financial data, protecting you from potential data breaches or losses. Cost-effective and user-friendly: The majority of accounting software for self-employed individuals is both affordable and easy to use, ensuring accessibility for businesses of any size. How to Choose the Best Tax Software for the Self-Employed Choosing the best tax software for self-employed individuals can be overwhelming. To make it easier, here are four factors to consider when making your decision: Available Tax Forms Not all tax software programs support every tax form, so it’s important to check if the program you’re considering supports the forms you need. For instance, Schedule C for sole proprietors, 1099-MISC for miscellaneous income, or Schedule SE for self-employment tax are critical for many self-employed individuals. Ensure the software you choose can handle these specific forms and any others relevant to your business. Cost Cost is an essential factor when selecting tax software for self-employed individuals. Some programs offer free versions with limited features, while others charge a premium for their services. Remember, though, that the cheapest option may not always meet your complex tax needs. Weigh the features offered against the price to determine which software provides the best value for your specific tax situation. User-Friendliness Look for a tax software program that is intuitive and user-friendly. The software should offer clear guidance and instructions throughout the tax filing process. A program that features a straightforward interface and step-by-step walkthroughs can make the complex task of filing self-employed taxes more manageable, especially if you’re not accustomed to the intricacies of tax laws and regulations. Customer Support If you’re new to tax filing or require assistance, look for a program that provides adequate customer support. Some programs offer phone support, chat support, or email support, so choose one that fits your needs. Additionally, consider whether the software provides access to tax professionals or CPAs who can offer expert advice and answer specific questions related to your self-employed income and deductions. This can be invaluable in ensuring you’re accurately reporting your income and maximizing your deductions. https://youtube.com/watch?v=TOpklhcGJ1o%3Fsi%3DTzEcjcEiCUufJ77n FAQ Can a self-employed person file their own taxes? Yes, self-employed individuals can file their own taxes using tax software or paper forms. However, it’s important to have a good understanding of tax laws and regulations to ensure compliance and minimize errors. Can a self-employed person file taxes for free? Yes, self-employed individuals can file their taxes for free using specific tax software programs such as FreeTaxUSA or by taking advantage of the free filing options provided by the IRS. The eligibility criteria differ depending on the program. Is it better to use a tax preparer or tax software if you’re self-employed? The choice between using a tax preparer or tax software depends on your individual preferences, budget, and specific tax circumstances. Typically, tax software is more cost-effective and easier to use, whereas a tax preparer offers tailored guidance and expert advice. What is the best accounting software for self-employed taxpayers? The best accounting software for self-employed taxpayers depends on your specific needs and budget. Popular options include QuickBooks Self-Employed, FreshBooks, and TaxSlayer Self-Employed. Which tax software is best for calculating self-employed business expenses? Many tax software programs offer features for calculating and deducting self-employed business expenses. Some popular options include TurboTax Self-Employed, H&R Block Self-Employed, and TaxAct Self-Employed. Image: Depositphotos This article, "The Best Tax Software for Self Employed People" was first published on Small Business Trends View the full article

Self-employed individuals often have unique tax requirements that can be overwhelming to manage during tax season. If you are looking for the best tax software for self-employed people, this article has great options. This software offers a combination of user-friendliness, affordability, and robust features. Tax software can help you understand how to file self-employment taxes and make the process easier by streamlining the filing process and providing guidance on available deductions and 1099 rules. Choosing the Best Tax Software for Self-Employed Individuals: Our Methodology In our quest to provide self-employed professionals with the most reliable and efficient tax software options, we rigorously evaluate each product based on specific criteria. These criteria are rated on a scale of 1 to 5, where 1 indicates lesser importance and 5 signifies critical importance to our evaluation process: Ease of Use Importance: 4 We prioritize software that offers an intuitive and user-friendly experience. A streamlined and simple interface is crucial for time-strapped entrepreneurs. Specific Features for Self-Employed Individuals Importance: 5 It is crucial for the software to offer specialized features like Schedule C support, expense tracking, and the capability to separately manage personal and business expenses. These features are vital for effectively navigating the complexities of self-employment taxes. Accuracy and Compliance Importance: 5 Accuracy in tax calculations and compliance with the latest tax laws are non-negotiable. We focus on software that guarantees up-to-date compliance to avoid legal issues. Cost-Effectiveness Importance: 3 We consider the balance between cost and functionality. Affordability is important, but not at the expense of essential features and reliability. Customer Support and Resources Importance: 4 Strong customer support is crucial, especially for complex self-employed tax situations. We look for software offering comprehensive help through various channels. Security Importance: 5 Given the sensitive nature of tax data, robust security measures are imperative. We only recommend software with stringent security protocols. Integration with Other Tools Importance: 3 The ability to integrate with other business and financial tools is a valuable feature that can enhance the overall tax preparation process. Audit Assistance Importance: 4 Software that provides audit support or guidance is highly regarded, as it can be a critical aid in the unlikely event of an audit. Our evaluation is designed to ensure that the tax software we recommend not only meets the essential requirements for tax filing but also supports the diverse needs of self-employed professionals effectively. Best Self-Employed Tax Software Programs To help you choose the best self-employed tax software program for your business, we’ve compiled a list of some of the top options available. These programs stand out for their user-friendly interfaces, comprehensive features, and affordability. Turbotax Self Employed TurboTax Self-Employed is a tax solution aimed at independent contractors and freelancers in the United States. With a rating of 4.6/5 from 9,463 reviews, TurboTax Self-Employed offers a range of features, including industry-specific deductions, searching for 500 tax deductions and credits, personalized audit risk assessment, and self-employment tax guidance. The software is also available in Spanish. TurboTax Self-Employed offers step-by-step guidance, allows users to snap and auto-fill their 1099-NEC and 1099-K forms, and syncs with financial accounts to find and categorize work-related deductions. The software costs $129 for a federal tax return and $39 for state taxes. Quickbooks Self Employed QuickBooks Self-Employed provides small businesses and independent contractors with basic bookkeeping tools to help them get ahead. Made specifically for self-employed businesses, features include tracking mileage automatically via GPS, importing expenses from bank accounts, organizing receipts through photo categorization, running built-in reports to analyze business performance, and estimating and filing taxes. The software offers three flexible plans with varying levels of features, including a bundle with Intuit TurboTax Self-Employed that enables direct payment of quarterly estimated taxes and access to real CPAs for advice and help with filing. QuickBooks also automatically syncs all bank and credit card transactions for seamless tracking of income and expenses. H&R Block Self-Employed Online H&R Block offers an online tax filing service, specifically designed for self-employed individuals and small business owners. The service includes features such as personalized guidance, technical support, and expense tracking, as well as easy importing of Uber income and support for reporting cryptocurrency sales. H&R Block offers several guarantees, including a Max Refund Guarantee and an Accuracy Guarantee. The service also provides access to live phone or chat tech support and the ability to digitally organize tax documents for up to six years. It costs $85 plus $37 per state filed. TaxSlayer Self-Employed TaxSlayer offers a tax preparation service for self-employed individuals, including small business owners, contractors, and those with both 1099 and W-2 income. The service costs $52.95 plus state fees and provides support for entering business income and expenses, maximizing deductions, and accessing tax tips and resources. Users also have access to a tax professional with self-employed expertise for more complex tax questions and audit defense for three years. Tax payment reminders are also available to avoid unnecessary fees. TaxSlayer has been in operation for over 50 years and has a 4.4 out of 5 rating on Trustpilot. FreeTaxUSA FreeTaxUSA is a tax preparation software that allows small business owners to prepare and e-file their federal and state taxes. Federal taxes are free, while state tax returns are $14.99. The software supports various tax forms and deductions, including self-employed income, rental income, health insurance costs, vehicle expenses, and more. The company earns revenue from optional services and state tax returns. The platform also provides customer support and guarantees that users won’t pay extra to file if they are self-employed, own a home, or have investments. FreeTaxUSA has filed over 50 million tax returns securely with the IRS. TaxAct Self-Employed TaxAct Self-Employed offers tax preparation services for freelancers, independent contractors, small business owners, and sole proprietors. For $69.99 it helps users take advantage of all tax deductions they’re eligible for and offer year-round support for business and quarterly taxes. TaxAct can import data from TurboTax and H&R Block returns, and their products are easy to use, accurate, and secure. TaxAct Alerts ensures that users avoid errors, omissions, and missed tax-saving opportunities. TaxAct also offers a Maximum Refund Guarantee, Xpert Assist, and a $100K Accuracy Guarantee. Users can access and print prior returns for up to seven years after filing. eSmart Tax Premium eSmart Tax, now a part of Liberty Tax, is a tax preparation service that offers its Premium package for $85.95, best suited for small business owners or those with less common forms of income. The package covers self-employment income and related deductions, rental or farming income, and more. eSmart Tax guarantees fast and accurate calculations and promises to reimburse any penalties or interest resulting from miscalculations. The Liberty Tax Service provides features such as audit protection and tax break checks. eSmart Tax guarantees 100% accuracy and promises to provide the biggest tax refund possible or reimburse the tax preparation fees. E-file.com Premium Plus E-file.com offers online tax preparation software that helps people file their income taxes quickly, easily, and accurately. Users can sign up for a free account, enter their tax info and income figures, and any deductions, and the software will calculate and prepare their returns. E-file.com provides full-featured online tax software at a significant discount to other programs. The Premium Plus federal e-file is $37.49 plus $22.49 for the state with a coupon code. FreshBooks FreshBooks is a user-friendly and top accounting software for self-employed individuals. It makes accounting, invoicing, time tracking, and reporting effortless. The software allows users to automate tasks such as organizing expenses, tracking time, and following up with customers. FreshBooks offers online payment solutions that get users paid 11 days faster, send automated late payment reminders, and allow for the creation of recurring profiles. With FreshBooks, users can easily organize business expenses and track billable hours. Jackson Hewitt Online Jackson Hewitt Online offers online tax filing for a flat fee of $25 with a guarantee of the biggest refund. The service offers step-by-step instructions, live chat support, and automatic error checking. It also provides security features, including two-step identity verification, encrypted data transmission, and alerts for account activity. Jackson Hewitt also provides in-person tax filing services with flexible hours and locations, and a range of guarantees, including a Maximum Refund Guarantee and a Lifetime Accuracy Guarantee. SoftwareKey FeaturesPricingUnique Offerings TurboTax Self Employed- Industry-specific deductions - 500+ tax deductions and credits - Audit risk assessment$119 Federal, $59 State- Snap and auto-fill 1099 forms - Syncs with financial accounts QuickBooks Self Employed- Mileage tracking via GPS - Import expenses from bank accounts - Organize receipts with photosVaries (Flexible plans)- Bundle with TurboTax for tax filing - Access to CPAs H&R Block Self-Employed- Personalized guidance - Technical support - Cryptocurrency sales reporting$115 plus $45 per state- Digital organization of tax documents for 6 years - Max Refund and Accuracy Guarantees TaxSlayer Self-Employed- Business income and expense entry - Access to tax professionals$62.95 plus $39.95 per state- Audit defense for three years - Tax payment reminders FreeTaxUSA- Supports various tax forms and deductions - Free federal tax filingFree Federal, $14.99 State- No extra charge for complex tax situations - Secure filing with the IRS TaxAct Self-Employed- Year-round business and quarterly tax support - Data import from other tax services$99.99- $100K Accuracy Guarantee - Xpert Assist - Access and print prior returns for 7 years Liberty Tax- Self-employment income and deductions - Rental or farming income$85.95- Audit protection and tax break checks E-file.com Premium Plus- Easy, fast online tax preparation$37.49 Federal, $22.49 State with coupon- Significant discount compared to other programs FreshBooks- Accounting, invoicing, time tracking - Automated tasksVaries- Online payment solutions - Faster payment processing Jackson Hewitt Online- Step-by-step instructions - Live chat support - Automatic error checking$25 flat fee- In-person filing options - Maximum Refund and Lifetime Accuracy Guarantees What is tax software? Tax software is an essential tool for individuals, especially small business owners and self-employed professionals, to manage their tax affairs efficiently. In general, the best tax software for small businesses is designed to make tax preparation easier and more efficient. Here’s an overview of what tax software is and what it offers for small businesses. Digital Tax Assistance: Tax software is a digital program that significantly simplifies the tax filing process. It’s designed to assist users in calculating, preparing, and submitting their tax returns accurately and efficiently. Maximizes Deductions: A key benefit of utilizing tax software is its capability to assist taxpayers in recognizing and claiming all eligible deductions and credits. This functionality guarantees that users won’t overlook any potential savings. Affordable Option: Utilizing tax software allows individuals and small businesses to steer clear of the elevated expenses tied to hiring a professional accountant or acquiring costly tax preparation tools. User-Friendly Interface: The majority of tax software programs feature a user-friendly interface, allowing individuals without a background in finance or tax law to easily navigate the complexities of tax preparation. Time-Saving Features: These programs often include features like the ability to import previous years’ tax information, auto-fill forms with financial data, and more, which can save a considerable amount of time. Accuracy and Compliance: Tax software is regularly updated to reflect the latest tax laws and regulations, ensuring compliance and reducing the risk of errors that can lead to audits or penalties. Audit Support: Many tax software programs offer audit support, providing guidance on what to do if you’re audited by the IRS. Electronic Filing: The ability to e-file tax returns directly through the software streamlines the submission process and often leads to faster processing of refunds. Tailored for Specific Needs: The best tax software for small businesses is specifically designed to address the unique tax situations and challenges faced by small business owners, including handling self-employment income, tracking business expenses, and more. Additional Resources: Many tax software options also provide additional resources such as access to tax professionals, educational content about tax laws and financial planning, and tools for tracking and organizing receipts and expenses throughout the year. In summary, tax software is a valuable resource for simplifying and optimizing the tax filing process, offering a range of tools and features tailored to the needs of individuals and small business owners. Why should you consider self-employed accounting software? Self-employed accounting software provides numerous benefits for business owners. Here are five reasons why you should use tax software: Streamlines tax filing: Self-employed accounting software automates the tax filing process, reducing errors and saving time so you can focus more on your fun self-employed jobs. Organizes income and expenses: The software categorizes income and expenses, helping you track cash flow and identify tax deductions. Provides real-time financial insights: Self-employed accounting software delivers real-time financial insights, allowing you to make well-informed decisions. Provides data security: The software securely stores your financial data, protecting you from potential data breaches or losses. Cost-effective and user-friendly: The majority of accounting software for self-employed individuals is both affordable and easy to use, ensuring accessibility for businesses of any size. How to Choose the Best Tax Software for the Self-Employed Choosing the best tax software for self-employed individuals can be overwhelming. To make it easier, here are four factors to consider when making your decision: Available Tax Forms Not all tax software programs support every tax form, so it’s important to check if the program you’re considering supports the forms you need. For instance, Schedule C for sole proprietors, 1099-MISC for miscellaneous income, or Schedule SE for self-employment tax are critical for many self-employed individuals. Ensure the software you choose can handle these specific forms and any others relevant to your business. Cost Cost is an essential factor when selecting tax software for self-employed individuals. Some programs offer free versions with limited features, while others charge a premium for their services. Remember, though, that the cheapest option may not always meet your complex tax needs. Weigh the features offered against the price to determine which software provides the best value for your specific tax situation. User-Friendliness Look for a tax software program that is intuitive and user-friendly. The software should offer clear guidance and instructions throughout the tax filing process. A program that features a straightforward interface and step-by-step walkthroughs can make the complex task of filing self-employed taxes more manageable, especially if you’re not accustomed to the intricacies of tax laws and regulations. Customer Support If you’re new to tax filing or require assistance, look for a program that provides adequate customer support. Some programs offer phone support, chat support, or email support, so choose one that fits your needs. Additionally, consider whether the software provides access to tax professionals or CPAs who can offer expert advice and answer specific questions related to your self-employed income and deductions. This can be invaluable in ensuring you’re accurately reporting your income and maximizing your deductions. https://youtube.com/watch?v=TOpklhcGJ1o%3Fsi%3DTzEcjcEiCUufJ77n FAQ Can a self-employed person file their own taxes? Yes, self-employed individuals can file their own taxes using tax software or paper forms. However, it’s important to have a good understanding of tax laws and regulations to ensure compliance and minimize errors. Can a self-employed person file taxes for free? Yes, self-employed individuals can file their taxes for free using specific tax software programs such as FreeTaxUSA or by taking advantage of the free filing options provided by the IRS. The eligibility criteria differ depending on the program. Is it better to use a tax preparer or tax software if you’re self-employed? The choice between using a tax preparer or tax software depends on your individual preferences, budget, and specific tax circumstances. Typically, tax software is more cost-effective and easier to use, whereas a tax preparer offers tailored guidance and expert advice. What is the best accounting software for self-employed taxpayers? The best accounting software for self-employed taxpayers depends on your specific needs and budget. Popular options include QuickBooks Self-Employed, FreshBooks, and TaxSlayer Self-Employed. Which tax software is best for calculating self-employed business expenses? Many tax software programs offer features for calculating and deducting self-employed business expenses. Some popular options include TurboTax Self-Employed, H&R Block Self-Employed, and TaxAct Self-Employed. Image: Depositphotos This article, "The Best Tax Software for Self Employed People" was first published on Small Business Trends View the full article

Union leaders have described President Donald Trump’s nominee to lead the Department of Labor as a friend of organized labor. But as her confirmation hearing begins Wednesday, advocates for workers’ rights question whether Lori Chavez-DeRemer will be able to uphold that reputation in an administration that has fired thousands of federal employees. Chavez-DeRemer, a former Republican member of Congress from Oregon and former mayor of a small city on the edge of liberal-leaning Portland, is scheduled to appear before the Senate Committee on Health, Education, Labor & Pensions, the first stop in her confirmation process. During her one term as a congresswoman, Chavez-DeRemer’s voting record earned her strong union support. Some political observers surmised that Trump picked her as his labor secretary as a way to appeal to voters who are members of or affiliated with labor organizations. She is the daughter of a Teamster member. Before she lost her House reelection bid in November, Chavez-DeRemer backed the PRO Act, legislation that would allow more workers to conduct union organizing campaigns and penalize companies that violate workers’ rights. The bill, one of former President Joe Biden’s priorities, passed the House in 2021 but didn’t gain traction in the Senate. If confirmed as secretary, Chavez-DeRemer would be in charge of the Department of Labor’s nearly 16,000 full-time employees and a proposed budget of $13.9 billion in fiscal year 2025. She would set priorities that impact workers’ wages, ability to unionize, and health and safety, as well as employers’ rights to fire employees. But it’s unclear how much power Chavez-DeRemer will be able to wield as Trump’s Cabinet moves to slash U.S. government spending and the size of the federal workforce. During his first month in office, the president froze trillions of dollars in federal funding and offered buyouts to most federal workers. His administration last week started laying off nearly all probationary employees who had not yet gained civil service protection. Billionaire Elon Musk, who leads Trump’s Department of Government Efficiency, has called for getting rid of entire agencies. “The Department of Labor is the agency where people in building are supposed to wake up every day thinking about how they can improve the lives of working people,” said Adam Shah, director of national policy at Jobs with Justice, a nonprofit organization that promotes workers’ rights. “It’s quite possible that no matter what the secretary of labor stands for, the billionaire embedded in the Trump administration, who is so keen on destroying the institutions, will be interested in gutting the Department of Labor.” In January, Trump fired two of three Democratic commissioners serving on the Equal Employment Opportunity Commission, a federal agency that enforces civil rights in the workplace. He also fired the acting chair of the National Labor Relations Board, Gwynne Wilcox, the first Black woman to serve as an NLRB member, as well as General Counsel Jennifer Abruzzo. Wilcox sued the Trump administration, arguing that federal law protects her from being arbitrarily dismissed. Republicans have made inroads with working-class voters. Despite decades of labor unions siding with Democrats, and Trump’s apparent support for firing striking workers, his populist appeal gained him votes from rank-and-file union members. Many major unions, including the AFL-CIO and the United Auto Workers, endorsed Democrat Kamala Harris in the presidential race. The International Brotherhood of Teamsters declined to endorse a candidate, and Teamsters leader Sean O’Brien spoke at the Republican National Convention. The Teamsters have endorsed Chavez-DeRemer’s nomination. Some observers expect Chavez-DeRemer to receive more votes from Senate Democrats than some of Trump’s other Cabinet selections did. But the same positions that won her support from unions may make her a harder sell with business groups; the American Trucking Associations and the International Franchise Association said they hoped she would disavow her past support for the Pro Act by working to get it overturned. Emily Twarog, an associate professor in the school of labor and employment relations at the University of Illinois, said a question mark hangs over the labor secretary-designate even if she gets the Senate committee’s approval. With the ongoing efforts by the current administration to limit or eliminate certain government functions, “how much will she actually be able to do to help workers in the Department of Labor if there’s limited funding and restrictions put on the work that can be done?” Twarog said. —Cathy Bussewitz, Associated Press View the full article

What do prison and business have in common? At first glance, nothing. One is a place where hope and trust are scarce, and every decision you make is a matter of survival. The other is a world built on innovation and collaboration, full of opportunities. But when you strip them both down to their core, you’ll find the same thing: leadership. And not the kind of leadership you read about in glossy books. I’m talking about real-life, earned leadership. My name is Andre Norman, and I was once sentenced to more than 100 years in prison. That kind of time breaks most men. But I worked day in and day out to earn my freedom and, after 14 years, I reentered the world as a completely different man. While I was behind bars, before I realized my life didn’t have to end in prison, I rose through the ranks of the gang system. As a prison boss, I managed gang activities from within the maximum-security walls, one of the toughest environments on the planet. But I soon realized that, even though I had a sense of leadership, I was the King of Nowhere. During two years of solitary confinement, I made a decision that changed everything. I set my sights on Harvard University. It was a big goal for someone in my position, but I knew if I wanted it badly enough, I could make it happen. From that moment, I worked backward, using the same skills that had helped me survive in prison: reading people, networking, communicating. And in 2015, my dream became a reality: I earned a fellowship at Harvard Law School. In prison, leadership wasn’t a title—it was survival. You had to know how to read people. If you make the wrong call, it could cost you your life. I didn’t have the luxury of guessing. I had to know. Is this person going to kill me today, or are they someone I can work with? Behind bars, you learn quickly that loyalty isn’t given, it’s earned. And trust? Trust is the most valuable currency of all. When I got out and started working with CEOs and leaders, I realized that the business world is not so different from the world I left behind—besides the fact that nobody is coming to the table with a knife. Still, the principles of leadership don’t change. In prison, nobody cares about your title. They don’t follow you because you say you’re in charge. They follow you because you’ve proven you can lead. It’s the same in business. Your people aren’t going to trust you just because of your org chart. They’ll trust you because you’ve shown them that you’re worth trusting. If I’ve learned one thing, it’s that leadership is universal. Whether you’re behind bars or behind a desk, the same rules apply. Here are a few of the rules I’ve picked up along the way: Comfort is the enemy of success Comfort is a trap. In prison, getting comfortable meant letting your guard down. And letting your guard down could mean losing everything. The same applies to leadership. When you and your team settle into a rhythm that feels “safe,” you stop growing. The best leaders embrace discomfort because it’s a sign of growth and progress. Make better people, not just better businesses Prison taught me that the strength of your crew determines the strength of your leadership. If you’re only focused on hitting numbers or meeting deadlines, you’re missing the bigger picture. In business, just like in life, better relationships build better outcomes. As a leader, your job isn’t just to make sure the work gets done, it’s to help your team to grow into the best versions of themselves. When you invest in your people, the results take care of themselves. Accountability isn’t punishment Holding people accountable doesn’t make you the bad guy. Accountability is love. It means you care enough to challenge your team to be better, just like you challenge yourself to be a better leader. In prison, accountability was life or death. In business, it’s the difference between mediocrity and greatness. When you hold people accountable, you’re not punishing them—you’re showing them you believe in their potential. Communication is everything In prison, a single misstep in communication could lead to chaos. The same goes for business. Effective communication isn’t just about what you say but how you say it. Even more importantly, it’s about how you listen. Great leaders read between the lines and notice what’s been left unsaid. Their goal isn’t to be the loudest voice in the room, but to create space for people to speak up. Communication is the glue that holds your team together. Golden handcuffs are still handcuffs Handcuffs trap leaders, too. The question is: Are you in your position because you’re passionate about the work, or because of the allure of money, status, and power? Leadership can feel like a cage, even when it’s lined with perks. If you feel constrained, it’s time for a change. You can walk away. Or you can simply break free from monotony by seeking out fresh challenges that inspire and stretch you. Leadership isn’t a position—it’s a practice. It’s something you work at each and every day. Leadership is earned through action and proven in the moments when you step up, even when it’s hard. So, you have a choice: to lead with purpose or to go through the motions. The leaders who make the biggest impact are the ones who never stop doing the work. What does your leadership look like? View the full article

If you’ve ever hunted for a house, you know that it can be a long, involved process. While a lot of that time is taken up just finding the right house, another big chunk of that time is taken up by the negotiation. Most people focus on the price of the home, which makes sense—it’s a huge purchase for most people, so getting the price right is crucial—but you can negotiate for a lot more than that. You may already know that you can (and should) ask for repairs or financial credits if the inspection reveals problems, but it never hurts to ask for concessions or contingencies that can make your new home more appealing, comfortable, and affordable in the long run. Here are six requests you should consider adding to your offer when you buy your next house. Professional cleaningMoving house is a dirty business—and so is living in a house. Even the cleanest people probably don’t deep clean their houses on a regular basis, and moving furniture and appliances after they’ve sat collecting dust and grime for years will reveal a lot of dirt. If you don’t want to inherit the accumulated filth of someone else’s life, you can ask that the sellers be required to have the house professionally cleaned (at their expense) before you move in. It will be one less thing you have to worry about. Free home warrantyWe all try our best to perform due diligence before buying a house. We walk through it, test out the water pressure and the wiring. We have a professional inspection done (usually). We check the permit history to see if there have been major problems. But it’s still very common for people to encounter major repairs after they move into a new home. That doesn’t mean the sellers are hiding something, of course; major aspects of a home can seem perfectly fine until the moment they fail. For a little peace of mind, you can request that the sellers pay for a home warranty plan for a year to insure you a little against unforeseen problems. Home warranties aren’t always great deals, but if you’re not paying for it, a warranty is a win-win. Extended contingenciesSomething you should probably always request when buying a house are contingencies against damage from insects and termites—even if they were noted in an inspection (or disclosed by the seller) and mitigated. This sort of damage can sometimes be more widespread than initially suspected, and can take a long time to manifest. Plus, bugs can make a return appearance even if the mitigation was thorough. If the home has disclosed infestations or you have any reason to suspect there’s a threat, ask the seller to purchase a termite bond or warranty or pest control contract for a period of time—six months to a year, for example—to insure yourself against hidden problems. A chunk of HOA feesIf you’re buying a house covered by a homeowners association (HOA), you can ask that the seller pay the first six months or year of fees. A lot of folks are a little cash poor after buying a house, so getting a short cushion on those fees can give you a little more breathing room as you rebuild your emergency fund and get a handle on the expenses involved in owning a house. Furniture, appliances, or other stuff you wantThe general rule of thumb when buying a house is that stuff that’s permanently attached to the property—like kitchen cabinets, storage sheds, landscaping, or towel racks—is included in the sale unless the seller makes a special arrangement to take it with them. The easiest way to envision this is to imagine picking up the house, turning it upside-down, and shaking it. Anything that doesn’t fall out is a “fixture” and thus included in the sale. That means other stuff you see, like appliances, custom furniture, or elements of decor are up for negotiation. If there’s a funky dining room table that’s perfect for the room it’s in, you can ask the seller to name a price to leave it behind. One thing to note is that negotiating for personal property (as opposed to real property) usually has to be separate from the house contract, because most lenders won’t allow personal property to be part of the sale of the home. Still, you can make it part of the overall negotiation and just work up a separate agreement to cover anything you want to keep. A test runFinally, are you absolutely certain you’re going to love the house? Will it be quiet enough for you? Will the layout work the way you think it will? If you have any doubts whatsoever, ask the seller to let you sleep over in the house a day or two before finalizing the sale, something that’s becoming increasingly common. Just one night actually sleeping in the property can give you a very clear picture of the noise levels and general comfort of the home, and spending more than a few minutes alone in the place can offer clarity about its overall appropriateness for your lifestyle and family. It’s key to keep in mind that while you can ask for just about anything when buying a house, the seller is under no obligation to agree to any of it. Still, it never hurts to ask—your worst case scenario is a “no.” View the full article

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a major traffic driver – if you adapt. The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down a simple framework to align SEO with your overall marketing funnel, ensuring you reach, engage, and convert your ideal customers effectively. The evolving SEO challenge: Why optimization alone isn’t enough Nowadays, it’s not enough to have a well-optimized and search engine-friendly website. The modern SERP is a busy and diverse space. Any coverage you crave has to compete with heavy ad coverage, AI Overviews, and a wide range of SERP features. Zero-click searches are also on the rise, with overall clicks declining while Google’s own properties gain more traffic. At the same time, an increasing number of platforms are competing for user attention. They’re designed to keep users engaged within their ecosystem rather than directing them elsewhere. Often, the user experience here is solid, but as search marketers trying to drive traffic, it does make marketing and search marketing more complex and competitive. That said, search remains the top source of traffic, and with Google leading the way in search, browsers, mobile, and video, marketers must rise to the challenge. So this raises the question: what is the best way to do SEO in 2025, and what does SEO look like in 2025 and beyond? Years ago, SEO was the main marketing tactic for many small businesses and could work on its own, with occasional support from PPC or remarketing. SEO is still important, but for most businesses, it works best as part of a broader marketing strategy. While developing a unique SEO strategy is essential, it should be integrated with the customer journey. This reduces reliance on a single tactic, and based on what we’ve learned so far, an integrated approach is more effective in today’s omnichannel environment. Below, we outline a process for mapping out a marketing strategy using a simple funnel, showing how SEO planning fits into each step. Customers and the continuum of behavior Any sensible marketing approach starts with considering the target audience. How will you niche down and segment ideal customers? The temptation is often to go broad, as that gives you more scope. However, going broad results in bland, boring messaging that speaks to nobody. By niching down and laser-targeting your ideal audience, you can craft highly engaging messaging around the problems they must overcome and their goals. This kind of targeted approach works. The marketing environment evolves so quickly. It can be tempting to think nothing stays the same. But while change is constant, one thing remains steady: your customer. People are still people. Most purchases will follow a predictable pattern of behavior. At its core, this process rarely changes, even while the environment keeps shifting and evolving. Search will give us some insight, but this does not always map fully to the customer journey. If you were buying a kitchen, would you start on Google? Or, would you start to follow kitchen accounts on Instagram? To some extent, that depends on the customer profile. As an example, I’d go to Google as I am a search guy. But my wife would start on Instagram (and she is the real decision-maker for this kind of purchase). To market effectively here, you must understand all the touch points and be present at each point along the journey, or you will miss opportunities to engage and educate your customers. The key to great SEO is to map that to an overall understanding of the customer segments and the various touchpoints to take them from click to customer. Funnel thinking The customer journey can often be represented as a funnel. While there are many takes on the continuum of behavior and the funnel, the classic funnel is always a variation of awareness, consideration, and decision. In the chaotic world of digital marketing, you can bring some order to the chaos by using robust, time-proven marketing methodologies and frameworks. Funnel frameworks like AIDA (attention, interest, desire, action) and AIEDA (which adds evaluation for online purchases) have long-shaped marketing strategies. Modern models like REP and RACE refine these concepts for the digital landscape. There’s no single “right” funnel. The best approach depends on your business. Start with a simple structure and add complexity only when needed. At my agency, we use REP – reach, engage, persuade – a streamlined funnel that integrates these elements. REP provides a framework for tailoring tactics, platforms, messaging, and content to each stage of the customer journey. Integrating SEO into a REP marketing funnel Much like RACE, which is actually PRACE due to its initial planning stage, REP also includes two additional steps that frame the core process. It goes something like this: Prep: Identify a customer segment and strategize. Reach: Identify all the ways to reach those users. Engage: Document all the ways to engage, educate, and engage those users. Persuade: Convince these people to do business with you. Repeat: Continue to develop the lifetime value of the customer. Businesses often offer a mix of products and services, so a funnel system can be applied at multiple levels – from the overall business to specific products, services, or customer segments. Remember, marketing planning is most effective as a group effort. Involving people from marketing, sales, operations, and customer service helps map the customer journey and identify all key touchpoints. Step 1: Prep Marketing to everyone is marketing to nobody. Identify a customer segment and be as specific as possible. Make sure to: Focus on a carefully defined niche – one that represents an ideal customer segment. Use the PVP (personal fulfillment, value to the customer, profitability for your business) framework to assess potential niches. Identify the key tasks your customer needs to complete. Determine their goals. Understand the pains or problems they need to overcome. Document these insights in a detailed customer persona. The more you can understand your customer, the better results you will have. Use the Value Proposition Canvas as a brainstorming tool to map out customer jobs, goals, pain points, etc. Step 2: Reach Next, identify where you can find your customer segment at every stage of their journey. This includes exploring channels like: Print / direct mail. Display advertising. Native ads. Organic search. Paid search. Video platforms. Social media. Online communities. AI (chatbots, ChatGPT, Gemini, etc.). Each search results page offers various types of content and opportunities, including links, images, videos, FAQs, and more. Content marketing with SEO will open the door, but it will aim to maximize exposure across the page. Consider using SCAMPER to identify opportunities across different SERP features. At different stages of the customer journey, your audience may be found across various touchpoints. For example, you might initially capture attention with social media or native ads, but search could become more critical as the user moves down the funnel. Document where your customer segments are found across each channel. This should be informed by the work you’ve done in Step 1. Note: Each of these high-level platforms will need to be broken down into specifics. Social media is not just Instagram and TikTok. It also includes sites like Reddit and other online communities (Facebook groups, Discord servers, etc). You can use Google here to help you identify where your people are hanging out and talking. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Step 3: Engage Once you know where your users are, think about how to engage them. Consider this across the marketing funnel, from awareness to engagement to persuasion. You need to get in front of your customers, grab their attention, and convince them that you’re the best option! It’s also helpful to think about what you’re offering and where you can share it. For example, if you’re creating content around a common customer concern, how can you maximize its exposure? Should you focus on search, social media, or online communities? Example I am 50 this year and want to buy a pinball table as a gift for myself. It is a significant and expensive purchase, so I want to get it right. There are a handful of retailers in the UK and three or so big pinball manufacturers. My research started with a Google search, leading me to various discussion groups (on Reddit), and then leading me to various retailers. I am now in the middle of that process, in the consideration stage, mainly engaging on social media and email. My initial search was: Best pinball tables. The results for this term include all manner of opportunities: Manufacturers. Pinball forums. Pinball groups on Reddit. Videos. SERP features. The one thing missing here was content from any UK pinball retailers. There is a huge opportunity here for the UK pinball retailers to throw some content out there: Blog posts. Videos. Be active on discussion boards like Reddit. As a pinball retailer, it would not be too difficult to map out the myriad jobs, goals, and problems of trying to buy a pinball table. They probably have those conversations daily with bewildered customers (just like me). This could then be used to drive traffic, social sign-ups, and email sign-ups and maximize visibility across search results. The same content could be promoted or repurposed on social media. Once you start to look at this from your user’s perspective, enlightened by the work you did with the value proposition, you will see that there are myriad opportunities in search and beyond. There is also a humanistic element to this. I’ve received some excellent advice and help from one of the UK retailers, and I will try to give them my business. The point is that your customers are people, and people buy from people. Document all of this in the template and move on. Step 4: Persuade The final step is to close the deal and get a sale. In the marketing and SEO fantasy world, a sale works like this: User searches. Clicks on your link. Browses website. Buys. Sure, for tiny purchases, like drain unblockers or other low-stakes and low-value items, this may be true (and most of those kinds of business go to Amazon as it is so convenient). For most businesses, though, a purchase will happen after several engagements with the company across multiple platforms. It can be tempting to think of SEO as a primarily upper- and mid-funnel tactic. However, lower-funnel content like case studies, testimonials, and reviews is also essential, and all of this can have a strong SEO component. I wrote an article about the power of case studies and testimonials for SEO nearly 10 years ago, but the advice is just as applicable today. As a customer, you may have concerns or objections before making a purchase. A case study can demonstrate how others have overcome these challenges, easing doubts and helping move the decision forward. This is where multi-platform marketing comes in. A well-crafted case study can be: Promoted through native ads. Optimized for organic reach with dynamic Google search ads. Amplified via display marketing, email, social media, and remarketing. The goal is to reach a specific customer segment at a key stage in their purchase journey and persuade them to take action. The steps to follow here should be to identify: Customer concerns. Relevant platforms. Tactics (i.e., remarketing). Sales conversion strategy. For example, visiting a case study that features a 24-hour 10% off pop-up can often be the final push a customer needs to make a purchase. Document the above in the template and move on. Step 5: Repeat For many businesses, real profits come from increasing customer lifetime value, which requires a solid strategy – often driven by marketing. In some cases, the initial sale may be at a loss, with profitability coming from repeat purchases. Returning to the pinball example, this could include spare parts, maintenance products, services, trades, and additional purchases. At this stage, it’s crucial to identify all possible ways to reach customers and upsell effectively. At a minimum, this will likely involve: Content marketing. Social media. SEO. Email marketing. Smart marketing maximizes exposure by repurposing content across multiple platforms, ensuring efficiency and reach. SEO in 2025: An integrated marketing approach wins Modern marketing is multichannel. Successful SEO is informed by credible brand exposure in multiple places. The best approach for SEO in 2025 and beyond is to carefully integrate SEO into your marketing plan. This approach will allow you to: Reach cold prospects. Engage them where they are present. Nurture them into customers. Build an engaged customer base that buys time and time again. Then, be sure to establish clear SEO goals and KPIs to track and measure your success and iterate across other customer segments. View the full article

The first week of January, we reported on an interesting local update we named the January 2025 local search update. Well, this might be more of a diversity update, where Google removes the URL for the core organic results, when that URL is also present in the local pack results. View the full article

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If you try to access your Google Business Profile page right now, you likely won't be able to. It seems Google Business Profile edit section within Google Search is broken and serves a 500 error when you try to do anything.View the full article

Google Business Profiles support team is currently a bit delayed, with a backlog of support requests, video verification delays, and reinstatement request backlogs. View the full article

We know Google can show reviews from third-party sources in Google Business Profile listings. We've seen Google take reviews from Yelp, travel sites and other third-party websites. But these days, more often than not, you see reviews only from Google. But have you ever seen a review from Yandex on Google?View the full article

Learn how to effectively manage multiple WordPress websites. Create a scalable plan to maintain and secure your sites for long-term success. The post How To Manage Multiple Websites On WordPress appeared first on Search Engine Journal. View the full article

As a kid of the 1970s, I was fascinated by a short-lived art movement known as photorealism. The painters who practiced it created works that weren’t merely realistic. They were borderline indistinguishable from photographs—an extraordinary feat to pull off with oil on canvas. If the genre hadn’t involved so much painstaking effort, it might have gained more momentum. Thanks to generative AI tools such as DALL-E and Midjourney, which can turn a written prompt into a photo-like image in seconds, we now live in an era of point-and-click photorealism. The results often don’t amount to anything more than internet chum. I certainly didn’t consider any of it to be art—until last week, when I read about a Costa Rican artist named Matias Sauter Morera. He made the news by selling an image he’d created using AI to the Getty Museum in Los Angeles, where it will be included in an upcoming exhibit called Queer Lens: A History of Photography. In an interview with Artnet’s Adam Schrader, Sauter Morera—an accomplished photographer—discussed this image and others he’d made using AI, all inspired by the secret lives of 1970s Costa Rican cowboys. I encourage you to check out the Artnet story’s pictures and explanation of why Sauter Morera chose to synthesize them rather than take them with a camera. He didn’t just type prompts into DALL-E and then claim the results as his own creation. Instead, he says, his process involves multiple AI models, Photoshop, and months of labor; though he emphasizes that the results are not photos, they clearly benefit from his photographer’s eye. What Sauter Morera is doing has real emotional punch to it: It has more in common with the photorealism of the ’70s than with the spammy, soulless AI slop of 2025. But I do admit to being taken aback by the way Artnet and other media outlets that reported on his Getty sale bandied about the term AI photograph. I’m not even sure how I feel about the august museum including one of his computer-generated pictures in a photography exhibit. After all, the fact that an image looks an awful lot like a photograph does not make it one. Photos start out as light captured via a photosensitive surface—today, usually an electronic sensor, and a strip of film before that. They record a moment in time that actually occurred. Sauter Morera’s AI images do not; that’s their entire point. (He says he opted for AI in part to add a speculative element, as well as avoid invading anyone’s privacy.) Now, the line between photography and reality as we might envision it has always been blurry. For one thing, even unedited photos have the power to mislead as well as inform. The act of pointing a lens at something is as much about what doesn’t get into the frame as what does; you’re never seeing the whole story, and maybe not even a good-faith subset of it. More than a century and a half ago, famed photographer Mathew Brady shot a photo of then-presidential candidate Abraham Lincoln, had an assistant retouch it to be more flattering, then took a picture of that picture—basically that era’s equivalent of applying a beauty filter. Today, Google and Apple both tout smartphone AI that lets you quickly and easily erase people and objects from photos. That might be pretty innocuous if you’re excising random photobombers from a snapshot of your family at the beach, but it’s still a decisive move away from photography being documentary evidence of anything. I believe it’s worth preserving the distinction between a photo—even it’s been through the AI wringer—and something that closely resembles one. I’m not just worried about the prospect of people being deceived by simulated photos produced by AI: That computer-generated horse is already out of the hyperrealistic barn. It’ll only run more rampant as algorithms eradicate the remaining telltale signs of an image’s synthetic origins. (Incidentally, did you know that AI still can’t figure out how to show left-handed people writing?) What has me particularly jittery is the prospect of people—many of whom are perfectly content luxuriating within bubbles of misinformation—not caring whether an image depicts something that actually happened. Conflating photo-like images with photos can only encourage such a scenario. Even now, this isn’t a theoretical problem. Facebook is awash in bargain-basement AI imagery that doesn’t seem to be fooling members so much as providing the same dopamine hit as a real photo. And last year, during Hurricane Helene, an AI-generated image of a sobbing child and adorable puppy being rescued via boat went viral on Twitter. The picture tugged at heartstrings, but was also weaponized in attacks on the Biden administration’s response to the disaster. After its authenticity was questioned, one member of the Republican National Committee continued to call it a “photo” and said she didn’t care about its backstory. She might not, but we should. Technologies and standards for authenticating the provenance of digital imagery are vital, but they presume a desire to separate the real from the fake. As that distinction gets tougher to make through mere eyeballing, we’ll need to work harder to maintain it. Reserving the term photograph for images shot with a camera is not a bad first step. You’ve been reading Plugged In, Fast Company’s weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to you—or if you’re reading it on FastCompany.com—you can check out previous issues and sign up to get it yourself every Wednesday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky, Mastodon, and Threads. More top tech stories from Fast Company This vibrating app makes you feel better just by putting your iPhone on your heart A new app uses haptic feedback motors to stimulate your vagus nerve and calm you down. Read More → Federal workers fired by Elon Musk’s DOGE are sharing their anxieties on Reddit Government employees are taking to the online forum to share layoff horror stories and discuss their next steps. Read More → What is Y Combinator now? Critics say the famed accelerator is having an identity crisis As Y Combinator expands and evolves, investors and founders question whether its golden reputation still holds. Read More → Apple finally lets you merge 2 Apple IDs—kinda. Here’s how Anyone with more than one Apple ID knows how frustrating things can get. Now you can do something about it. 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Google is testing a new design for its search results that are more of a grid format, more of a boxed in design. They are not on all the search results elements but more of the search features.View the full article

Have you ever caught yourself, phone in hand, endlessly scrolling through the addictive loop of Instagram Reels, marveling at the creativity? And as a small business owner, you also probably wondered how to make money on Instagram Reels. Here’s a staggering fact: Instagram boasts over 1.35 billion users, with Reels rapidly becoming a central feature of content consumption. For many, it’s not just about likes or comments – it’s about finding ways to monetize those 15 to 30-second clips. And nearly anyone can learn how to make money on Instagram reels. In this guide, we’ll break down the strategies and steps to monetize your passion for Reels and transform your Instagram into a lucrative endeavor. What Is Instagram Reels? In the dynamic world of social media, adaptability and innovation are key, and that’s where Instagram Reels comes in – the feature is a testament to this very evolution. But what is this buzzing feature, and why is it so crucial for digital content creators? Instagram Reels is the platform’s answer to the burgeoning popularity of short-form video content. Reels offers users the chance to create, share, and explore 15 to 30-second multi-clip videos set to a vast library of music or user-generated audio. Think of it as Instagram’s twist on the TikTok formula – bite-sized, engaging videos designed to entertain, educate, or inspire. If you’re looking to learn how to make money on Instagram Reels, this is a great place to start. Navigating Reels is easy. On the Instagram app, a dedicated space showcases the trending Reels, allowing users to discover diverse content from a global community. The possibilities are vast, from dance challenges to life hacks, comedic skits, and micro-tutorials. The Importance of Instagram Reels for Business In an era where digital real estate is paramount, Instagram Reels is emerging as prime property for businesses and influencers. But why is this short-form video feature gaining such traction, especially in the commercial realm? Staggering Reach and Engagement: Over 200 million users visit at least one business profile daily on Instagram. With the integration of Reels, businesses can tap into a more extensive audience base. The algorithm of Reels also boosts discoverability, often pushing popular or relevant Reels to the forefront, thereby increasing the chances of content visibility. Authenticity and Creativity: Reels offer a platform for brands to showcase their more human side. Whether it’s a behind-the-scenes look, a quick tutorial, or a fun challenge, businesses can engage with their audience more authentically and creatively. Increased Dwell Time: The captivating nature of video content, especially the bite-sized versions on Reels, means users tend to spend more time on the platform. This added ‘dwell time’ benefits brands as it translates to prolonged exposure and, potentially, enhanced engagement. Direct Integration with Instagram Shop: Integrating Reels with Instagram Shop is a game-changer for businesses selling products. It turns entertaining content directly into potential sales, bridging the gap between fun and function. Comparison to Other Platforms: While platforms like TikTok pioneered the short-video format, Instagram Reels benefits from being a part of an already established ecosystem. Businesses and influencers who have already cultivated a following on Instagram don’t need to start from scratch. Instead, they can seamlessly integrate Reels into their existing content strategy. Versatility of Content: From showcasing product launches to sharing customer testimonials, conducting mini interviews, or even quick DIYs, the spectrum of content that businesses can create on Reels is vast. This versatility means that irrespective of the industry or niche, there’s potential to leverage Reels effectively. Instagram Reels Monetization Requirements Monetizing any social media platform requires a thorough understanding of its guidelines and prerequisites. Despite being a relatively new feature, Instagram Reels has rapidly gained attention as a lucrative avenue for creators and businesses. But how do you ensure your account is set up for successful monetization? Let’s delve into the essential requirements and how you can meet them: Instagram Partner Monetization Policies: Before diving into Reels monetization, familiarize yourself with the Instagram Partner Monetization Policies. These guidelines ensure that the content on the platform is authentic, respectful, and adheres to community standards. Some pointers include avoiding misinformation, hate speech, and explicit content. Follower Count and Engagement: Currently, Instagram hasn’t set a specific follower count as a prerequisite for Reels monetization, but most accounts can monetize after reaching 100k followers and up. Professional Account: To unlock monetization features and gain access to analytics, convert your personal Instagram account to a Business or Creator account. This change provides you with insights into your post performance and enables potential collaborators to reach out to you directly. Original Content: This is paramount. Ensure that the content you post is original and not repurposed from other platforms or creators. Brands and sponsors value authenticity and are likelier to invest in creators who produce unique content. Stay Active and Consistent: Consistency is essential in the digital world. By regularly posting and interacting with your audience, you can enhance your visibility on the platform. Create a content calendar, try different posting times to discover when your audience is most active, and respond to comments and direct messages to build a sense of community. Diversify Content Types: Although Reels should be your main focus, it’s important to not overlook other Instagram features. By incorporating Stories, IGTV, and standard posts, you can enhance your profile’s overall engagement and attract a wider audience. Engage with Brand Collaborations: Once you have a notable presence, you can pitch to brands or wait for them to approach you. Initially, consider partnerships that offer products or services in kind. As your influence grows, you can negotiate paid collaborations. Join Instagram’s Affiliate Program: If available in your region, the Instagram Affiliate Program can be an excellent way for creators to earn commissions on the sales they drive through the platform. Research its terms and conditions to determine eligibility and potential benefits. A Step-by-Step Guide to Creating Reels on Instagram Dipping your toes into the world of Instagram Reels might initially seem a tad overwhelming. With a multitude of features, editing tools, and endless creative possibilities, where do you start? To help, we’ve crafted a comprehensive, easy-to-follow guide to help you navigate this vibrant realm of short-form videos. Step 1: Log in to Your Instagram Account and Navigate to Reels Beginning your journey with Reels is straightforward; you just need to access the feature within your Instagram app. Here’s how to get started: Log in to Your Account: Enter your credentials to access your Instagram account. If you’re already logged in, you’ll be taken directly to your main feed. Accessing the Reels Camera: Swipe Right Option: From anywhere in your feed, swipe right. This will open the Instagram camera. Camera Icon Option: Alternatively, locate the camera icon on your screen’s top left corner and tap on it. Once you’ve accessed the camera, you’ll see several options at the bottom. Swipe through them until you land on “Reels.” And voilà, you’re now in the Reels recording mode Step 2: Explore the Reels Features Once you’ve navigated to the Reels camera, you’ll be greeted by various features tailored to enhance your video creation process. Each feature brings its unique flair to the table, allowing you to customize your Reels perfectly. Let’s delve into the primary features and how you can utilize them: Speed: Purpose: This feature allows you to speed up or slow down a portion of your video. Whether aiming for a slow-motion aesthetic or a rapid sequence, this tool is your go-to. How to Use: On the left side of your screen, you’ll find a speedometer icon. Tap on it, and choose your desired playback speed from the options presented. Effects: Purpose: Instagram offers many effects to add flair and creativity to your Reels. From augmented reality filters to color adjustments, the possibilities are vast. How to Use: You’ll notice a smiley face icon next to the shutter button. Tapping on this will open the effects gallery. Swipe through and select your preferred effect. Some effects even allow further customization, so feel free to explore! Timer: Purpose: Want to record hands-free? The timer feature lets you set a duration, giving you a countdown before the recording begins. How to Use: On the left side, find the stopwatch icon. Select it, set your desired duration using the slider, and press ‘Set Timer.’ When you’re ready, tap the record button, and after the countdown, the recording will start automatically. Align: Purpose: This tool is convenient for seamless transitions. It allows you to line up objects from your previous clip before recording the next, ensuring smooth visual continuity. How to Use: After recording a clip, tap the ‘Align’ button. This will display the last frame of your previous clip as an overlay, assisting you in aligning your next shot. Audio: Purpose: Enhance your Reel by choosing from Instagram’s extensive collection of music or incorporate your own original audio. How to Use: Click on the music note icon on the left side. This allows you to search for and select the track you want. After making your selection, you can choose the exact portion of the song you wish to highlight in your Reel. If you prefer to use your own sound, just record your Reel normally, and your original audio will play alongside the video. Step 3: Record Your Reel Now that you’ve grasped the myriad of features at your disposal, it’s time for the main event: recording your Reel! Whether aiming for a one-take wonder or a meticulously stitched masterpiece, Instagram Reels offers the flexibility to bring your vision to life. Here’s how you can get rolling: Continuous Recording: How to Use: Press and hold the central record button (it’s the big white circle at the bottom). As you hold, the video will be recorded. Release the button when you want to stop. This method is perfect for capturing uninterrupted moments or continuous actions. Segmented Recording: How to Use: Tap the record button once to start recording and tap it again to stop. This allows you to capture multiple separate clips that Instagram will automatically stitch together into a single Reel. It’s ideal for scenes with transitions, changes in setting, or varied content segments. Uploading From Gallery: How to Use: Below the record button is a small gallery icon. Tapping on this lets you access your device’s media gallery. Select the video clip(s) you wish to use from here. Once uploaded, you can trim and adjust the buckle as needed before integrating it into your Reel. Pro Tip: Plan ahead if you’re crafting a story through your Reel. Sketch a rough sequence or storyboard. This helps ensure smooth transitions, especially when stitching multiple clips together. Recording your Reel is all about capturing your narrative in its most authentic, creative form. Whether filming on the go or curating a well-planned story, each approach offers its unique charm. So, lights, camera, action – your Reel stage awaits! Step 4: Edit Your Reel You’ve captured your moments, but the journey to crafting a standout Reel doesn’t end there. Enter the editing phase – where you refine, decorate, and perfect your content. With Instagram Reels’ suite of editing tools, you have all you need to transform raw footage into engaging narratives. Here’s a walkthrough of the available editing arsenal: Adding Text: Purpose: Convey messages, add context, or even throw in some humor with customizable text. How to Use: Tap the ‘Aa’ icon at the top of your screen. Write your desired text, then choose color, font, and alignment. You can adjust the duration for which each text element appears on your Reel by tapping on it and setting the display start and end times. Stickers and GIFs: Purpose: Amplify the fun quotient of your Reel with a plethora of stickers or GIFs. How to Use: Click on the square-faced sticker icon at the top. You can browse and choose from trending stickers or search for specific ones. Just drag and adjust them to your preferred spot on the video. Drawing: Purpose: Add a personal touch by drawing or highlighting areas in your Reel. How to Use: Tap the pen icon at the top. Pick your desired color and brush style from the options below. Once chosen, use your finger to draw or sketch directly onto the video clip. Adjusting Clip Length: Purpose: Ensure your Reel fits within the desired duration or emphasize specific segments. How to Use: On the editing screen, you’ll see a trim option (usually represented by a slider). Here, you can adjust your video clip’s start and end points to achieve the desired length. Using Multiple Clips: Purpose: Merge multiple moments or scenes to create a cohesive narrative. How to Use: After recording a segment, you can immediately record another by pressing the record button again. Instagram will automatically stitch them together. To adjust the length or order of these segments, use the trim option and drag the clips to rearrange. Deleting Clips: Purpose: Did you make an error or capture an unwanted segment? No worries; you can easily remove it. How to Use: In the clip preview at the bottom, select the clip you want to delete. An option to discard or delete (usually represented by a trash bin icon) will appear. Tap on it to remove the segment from your Reel. Editing is all about refining your storytelling, ensuring every second of your Reel is engaging and aligns with your vision. So, flex those creative muscles and let your Reel be a reflection of your unique style and message! Step 5: Share Your Reel The final curtain call! You’ve conceptualized, captured, and crafted your Reel. Now, it’s time to unveil it to the world. Sharing your Reel is more than just a click – it’s about maximizing its reach and resonance. Here’s how to effectively share and optimize your Reel: Choosing Where to Share: – To Your Feed: After finalizing your edit, you’ll be taken to a sharing screen. Here, you can choose to post the Reel to your main Instagram feed, ensuring all your followers can see it directly when they scroll. – To Your Stories: Want a 24-hour showcase? Opt to share your Reel to your Stories. Remember, this will display just a segment of your Reel, so viewers must tap on it to watch the full version. – To the Explore Page: By default, public accounts will have their Reels eligible to appear on the Explore page. This vastly increases its discoverability and can help garner views from a broader audience beyond your followers. Crafting a Captivating Caption: – Purpose: Your caption should encapsulate the essence of your Reel, intrigue viewers, or provide context. – How to Use: Think of your caption as a headline. It should be concise, catchy, and relevant. Pose a question, use a witty statement, or share a fun fact. The aim is to complement your Reel and encourage user interaction. Harnessing the Power of Hashtags: – Purpose: Hashtags act as content anchors, connecting your Reel to specific topics, trends, or communities. – How to Use: After writing your caption, add relevant hashtags. Consider using a mix of broad (#DIY, #Foodie) and niche (#VeganDessertIdeas, #IndieMusicCovers) tags. Research popular hashtags on Instagram or use Instagram’s suggestion feature to maximize reach. Tagging Relevant Users or Brands: – Purpose: Tagging can acknowledge collaborations, give credit, or draw attention to specific profiles or brands featured in your Reel. – How to Use: Use the ‘@’ symbol followed by the username in the caption or directly on the Reel. This notifies the tagged account and can foster interactions or resharing. Final Checks: Give your Reel one final watch before hitting that share button. Ensure the audio syncs, the edits are smooth, and the overall presentation aligns with your intent. Engage with Your Audience: Keep an eye on your notifications after publishing. Engaging with comments, answering questions, or simply thanking viewers can boost the Reel’s visibility and foster community. Every share is like casting a net in the vast ocean of digital content. The more thought-out and strategic it is, the better your chances of reeling in a bountiful catch. Happy sharing! https://youtube.com/watch?v=o2h7vDaD9mI%3Fsi%3D0zJJxu2CVj4zWTmh Top Ways to Make Money with Instagram Reels The Instagram Reels Play Bonus program is no longer an option for those in the United States looking for new or extended deals. However, this development doesn’t mean the end of monetizing your Instagram Reels. Plenty of creative and strategic ways exist to convert your Reels into a solid income source. Here’s how to make money on Instagram reels: Sponsored Content The classic yet effective route: create content that a company pays you for. Businesses are always on the hunt for influential individuals who can portray their products or services in a positive light. The key here is to maintain authenticity. Always choose to partner with brands that resonate with your image and audience. A sponsored Reel should benefit the brand and offer value to your followers. Look into Affiliate Marketing to Make Money From Instagram Affiliate marketing involves promoting a product and earning a commission per sale made through a link you share. You can seamlessly incorporate these affiliate links into your Reels by either mentioning them verbally or adding them to your caption. Ensure that the products you endorse fit your brand and are genuinely useful to your audience. Partnering with Brands for Branded Content Branded content is more than just a simple shoutout or feature; it involves a collaborative effort with a brand to produce an entertaining and subtly promotional Reel. The great advantage is that Instagram enables you to tag businesses in your branded content, ensuring transparency for your audience while also offering increased exposure for the brand. Explore Influencer Marketing Brands may pay you to leverage your influence and promote their products or services if you’ve built a substantial following. Unlike sponsored content, influencer marketing is often a more extended engagement and may require multiple posts, including Reels. It’s crucial to select partnerships that align with your brand image and can offer genuine value to your followers. Create a Themed Reel in a Popular Niche Carving out a niche can be a game-changer. For example, if you’re an expert in plant-based diets, a series of Reels featuring quick vegan recipes can attract a targeted audience. Once you’ve amassed a following in your niche, brands related to that sector are more likely to seek partnerships with you. Sell Your Own Products or Services Use Reels to showcase your products or explain your services. Whether it’s a digital course, handcrafted jewelry, or consulting services, a well-crafted Reel can serve as a dynamic advertisement that reaches a broad audience. Offer Paid Reel Tutorials or Masterclasses If you have expertise in a particular field—be it digital marketing, dance, or cooking—you can offer specialized Reel tutorials for a fee. Tease your audience with a free Reel showcasing what they’d gain and direct them to a paid platform to access the full content. Leverage Reels to Drive Traffic to Other Paid Platforms If you have a monetized YouTube channel, blog, or podcast, use Reels to funnel Instagram traffic to these platforms. A catchy, high-quality Reel can pique interest and guide viewers to your other revenue-generating channels. Fan Contributions and Tips Some social platforms like TikTok have introduced the concept of fans being able to tip creators for the content they love. While Instagram hasn’t rolled out this feature for Reels yet, keep an eye out for such updates, as it could become another income stream. MethodDescriptionProsCons Sponsored ContentContent paid for by companies to promote their products or services.• Direct payment from brands • Authentic content offers value to followers• Can be seen as inauthentic if not aligned with personal brand Affiliate MarketingPromoting a product and earning a commission per sale made through a shared link.• Passive income • Control over what to promote• Need significant traffic for substantial earnings • Dependence on affiliate rates Partnering for Branded ContentCollaboration with a brand to create entertaining and subtly promotional Reels.• Enhanced brand collaboration • Transparency with tagging feature• Requires maintaining a balance to avoid over-promotion Influencer MarketingBrands pay for leveraging your influence to promote their products or services.• Long-term engagements • Potential for higher earnings• Multiple posts may be required • Necessitates alignment with personal brand Themed Reel in a Popular NicheCreating content in a specific niche to attract a targeted audience.• Attracts targeted followers • Potential brand partnerships in the niche• Requires expertise in the chosen niche • Might limit audience reach Sell Your Own Products or ServicesShowcasing personal products or services through Reels.• Complete control over pricing and promotion • Direct income• Requires inventory or service management • Investment in product/service development Paid Reel Tutorials or MasterclassesOffering specialized Reel tutorials for a fee.• Income from expertise • Attracts followers interested in the topic• Requires in-depth knowledge and content creation • Platforms for hosting paid content might be needed Drive Traffic to Other Paid PlatformsUsing Reels to guide viewers to other monetized platforms.• Diversifies income streams • Expands overall online presence• Dependence on the success of other platforms • Requires consistency across platforms Fan Contributions and TipsAccepting tips from fans for the content (depends on platform features).• Direct appreciation from fans • Can be a significant income source for popular creators• Reliant on the generosity of followers • Platform must support the feature FAQs: How to Make Money on Instagram Reels When Did The Instagram Reels Play Bonus Program Stop? The Instagram Reels Play Bonus Program was discontinued on March 23. As a result, starting from this date, new or extended agreements through this program are no longer accessible in India and the United States. Luckily, there are plenty of other ways to make money on your phone and online. If you’re interested, consider researching how to make money on social media sites outside of Instagram. For example, here’s our guide on how to make money on Snapchat. Will Existing Instagram Reels Play Bonus deals be Honoured? Yes, existing deals under the Instagram Reels Play Bonus Program will be honored according to the original terms until they expire. Does Instagram Have a New Invite-Only Bonus Program? Instagram Reels Play is an invite-only bonus program that lets content creators earn money on their reels. How do Instagram Creators qualify to get paid for reels on Instagram? Even with the discontinuation of the Reels Play Bonus Program, there are multiple other new tools for creators to make money on Facebook and Instagram. The general prerequisites usually involve having a certain follower count, a track record of engagement, and adhering to Instagram’s community guidelines. Read the list above for a guide on how to make money on Instagram and a rundown of Instagram Reels new features. Image: Depositphotos This article, "How to Make Money on Instagram Reels" was first published on Small Business Trends View the full article

Have you ever caught yourself, phone in hand, endlessly scrolling through the addictive loop of Instagram Reels, marveling at the creativity? And as a small business owner, you also probably wondered how to make money on Instagram Reels. Here’s a staggering fact: Instagram boasts over 1.35 billion users, with Reels rapidly becoming a central feature of content consumption. For many, it’s not just about likes or comments – it’s about finding ways to monetize those 15 to 30-second clips. And nearly anyone can learn how to make money on Instagram reels. In this guide, we’ll break down the strategies and steps to monetize your passion for Reels and transform your Instagram into a lucrative endeavor. What Is Instagram Reels? In the dynamic world of social media, adaptability and innovation are key, and that’s where Instagram Reels comes in – the feature is a testament to this very evolution. But what is this buzzing feature, and why is it so crucial for digital content creators? Instagram Reels is the platform’s answer to the burgeoning popularity of short-form video content. Reels offers users the chance to create, share, and explore 15 to 30-second multi-clip videos set to a vast library of music or user-generated audio. Think of it as Instagram’s twist on the TikTok formula – bite-sized, engaging videos designed to entertain, educate, or inspire. If you’re looking to learn how to make money on Instagram Reels, this is a great place to start. Navigating Reels is easy. On the Instagram app, a dedicated space showcases the trending Reels, allowing users to discover diverse content from a global community. The possibilities are vast, from dance challenges to life hacks, comedic skits, and micro-tutorials. The Importance of Instagram Reels for Business In an era where digital real estate is paramount, Instagram Reels is emerging as prime property for businesses and influencers. But why is this short-form video feature gaining such traction, especially in the commercial realm? Staggering Reach and Engagement: Over 200 million users visit at least one business profile daily on Instagram. With the integration of Reels, businesses can tap into a more extensive audience base. The algorithm of Reels also boosts discoverability, often pushing popular or relevant Reels to the forefront, thereby increasing the chances of content visibility. Authenticity and Creativity: Reels offer a platform for brands to showcase their more human side. Whether it’s a behind-the-scenes look, a quick tutorial, or a fun challenge, businesses can engage with their audience more authentically and creatively. Increased Dwell Time: The captivating nature of video content, especially the bite-sized versions on Reels, means users tend to spend more time on the platform. This added ‘dwell time’ benefits brands as it translates to prolonged exposure and, potentially, enhanced engagement. Direct Integration with Instagram Shop: Integrating Reels with Instagram Shop is a game-changer for businesses selling products. It turns entertaining content directly into potential sales, bridging the gap between fun and function. Comparison to Other Platforms: While platforms like TikTok pioneered the short-video format, Instagram Reels benefits from being a part of an already established ecosystem. Businesses and influencers who have already cultivated a following on Instagram don’t need to start from scratch. Instead, they can seamlessly integrate Reels into their existing content strategy. Versatility of Content: From showcasing product launches to sharing customer testimonials, conducting mini interviews, or even quick DIYs, the spectrum of content that businesses can create on Reels is vast. This versatility means that irrespective of the industry or niche, there’s potential to leverage Reels effectively. Instagram Reels Monetization Requirements Monetizing any social media platform requires a thorough understanding of its guidelines and prerequisites. Despite being a relatively new feature, Instagram Reels has rapidly gained attention as a lucrative avenue for creators and businesses. But how do you ensure your account is set up for successful monetization? Let’s delve into the essential requirements and how you can meet them: Instagram Partner Monetization Policies: Before diving into Reels monetization, familiarize yourself with the Instagram Partner Monetization Policies. These guidelines ensure that the content on the platform is authentic, respectful, and adheres to community standards. Some pointers include avoiding misinformation, hate speech, and explicit content. Follower Count and Engagement: Currently, Instagram hasn’t set a specific follower count as a prerequisite for Reels monetization, but most accounts can monetize after reaching 100k followers and up. Professional Account: To unlock monetization features and gain access to analytics, convert your personal Instagram account to a Business or Creator account. This change provides you with insights into your post performance and enables potential collaborators to reach out to you directly. Original Content: This is paramount. Ensure that the content you post is original and not repurposed from other platforms or creators. Brands and sponsors value authenticity and are likelier to invest in creators who produce unique content. Stay Active and Consistent: Consistency is essential in the digital world. By regularly posting and interacting with your audience, you can enhance your visibility on the platform. Create a content calendar, try different posting times to discover when your audience is most active, and respond to comments and direct messages to build a sense of community. Diversify Content Types: Although Reels should be your main focus, it’s important to not overlook other Instagram features. By incorporating Stories, IGTV, and standard posts, you can enhance your profile’s overall engagement and attract a wider audience. Engage with Brand Collaborations: Once you have a notable presence, you can pitch to brands or wait for them to approach you. Initially, consider partnerships that offer products or services in kind. As your influence grows, you can negotiate paid collaborations. Join Instagram’s Affiliate Program: If available in your region, the Instagram Affiliate Program can be an excellent way for creators to earn commissions on the sales they drive through the platform. Research its terms and conditions to determine eligibility and potential benefits. A Step-by-Step Guide to Creating Reels on Instagram Dipping your toes into the world of Instagram Reels might initially seem a tad overwhelming. With a multitude of features, editing tools, and endless creative possibilities, where do you start? To help, we’ve crafted a comprehensive, easy-to-follow guide to help you navigate this vibrant realm of short-form videos. Step 1: Log in to Your Instagram Account and Navigate to Reels Beginning your journey with Reels is straightforward; you just need to access the feature within your Instagram app. Here’s how to get started: Log in to Your Account: Enter your credentials to access your Instagram account. If you’re already logged in, you’ll be taken directly to your main feed. Accessing the Reels Camera: Swipe Right Option: From anywhere in your feed, swipe right. This will open the Instagram camera. Camera Icon Option: Alternatively, locate the camera icon on your screen’s top left corner and tap on it. Once you’ve accessed the camera, you’ll see several options at the bottom. Swipe through them until you land on “Reels.” And voilà, you’re now in the Reels recording mode Step 2: Explore the Reels Features Once you’ve navigated to the Reels camera, you’ll be greeted by various features tailored to enhance your video creation process. Each feature brings its unique flair to the table, allowing you to customize your Reels perfectly. Let’s delve into the primary features and how you can utilize them: Speed: Purpose: This feature allows you to speed up or slow down a portion of your video. Whether aiming for a slow-motion aesthetic or a rapid sequence, this tool is your go-to. How to Use: On the left side of your screen, you’ll find a speedometer icon. Tap on it, and choose your desired playback speed from the options presented. Effects: Purpose: Instagram offers many effects to add flair and creativity to your Reels. From augmented reality filters to color adjustments, the possibilities are vast. How to Use: You’ll notice a smiley face icon next to the shutter button. Tapping on this will open the effects gallery. Swipe through and select your preferred effect. Some effects even allow further customization, so feel free to explore! Timer: Purpose: Want to record hands-free? The timer feature lets you set a duration, giving you a countdown before the recording begins. How to Use: On the left side, find the stopwatch icon. Select it, set your desired duration using the slider, and press ‘Set Timer.’ When you’re ready, tap the record button, and after the countdown, the recording will start automatically. Align: Purpose: This tool is convenient for seamless transitions. It allows you to line up objects from your previous clip before recording the next, ensuring smooth visual continuity. How to Use: After recording a clip, tap the ‘Align’ button. This will display the last frame of your previous clip as an overlay, assisting you in aligning your next shot. Audio: Purpose: Enhance your Reel by choosing from Instagram’s extensive collection of music or incorporate your own original audio. How to Use: Click on the music note icon on the left side. This allows you to search for and select the track you want. After making your selection, you can choose the exact portion of the song you wish to highlight in your Reel. If you prefer to use your own sound, just record your Reel normally, and your original audio will play alongside the video. Step 3: Record Your Reel Now that you’ve grasped the myriad of features at your disposal, it’s time for the main event: recording your Reel! Whether aiming for a one-take wonder or a meticulously stitched masterpiece, Instagram Reels offers the flexibility to bring your vision to life. Here’s how you can get rolling: Continuous Recording: How to Use: Press and hold the central record button (it’s the big white circle at the bottom). As you hold, the video will be recorded. Release the button when you want to stop. This method is perfect for capturing uninterrupted moments or continuous actions. Segmented Recording: How to Use: Tap the record button once to start recording and tap it again to stop. This allows you to capture multiple separate clips that Instagram will automatically stitch together into a single Reel. It’s ideal for scenes with transitions, changes in setting, or varied content segments. Uploading From Gallery: How to Use: Below the record button is a small gallery icon. Tapping on this lets you access your device’s media gallery. Select the video clip(s) you wish to use from here. Once uploaded, you can trim and adjust the buckle as needed before integrating it into your Reel. Pro Tip: Plan ahead if you’re crafting a story through your Reel. Sketch a rough sequence or storyboard. This helps ensure smooth transitions, especially when stitching multiple clips together. Recording your Reel is all about capturing your narrative in its most authentic, creative form. Whether filming on the go or curating a well-planned story, each approach offers its unique charm. So, lights, camera, action – your Reel stage awaits! Step 4: Edit Your Reel You’ve captured your moments, but the journey to crafting a standout Reel doesn’t end there. Enter the editing phase – where you refine, decorate, and perfect your content. With Instagram Reels’ suite of editing tools, you have all you need to transform raw footage into engaging narratives. Here’s a walkthrough of the available editing arsenal: Adding Text: Purpose: Convey messages, add context, or even throw in some humor with customizable text. How to Use: Tap the ‘Aa’ icon at the top of your screen. Write your desired text, then choose color, font, and alignment. You can adjust the duration for which each text element appears on your Reel by tapping on it and setting the display start and end times. Stickers and GIFs: Purpose: Amplify the fun quotient of your Reel with a plethora of stickers or GIFs. How to Use: Click on the square-faced sticker icon at the top. You can browse and choose from trending stickers or search for specific ones. Just drag and adjust them to your preferred spot on the video. Drawing: Purpose: Add a personal touch by drawing or highlighting areas in your Reel. How to Use: Tap the pen icon at the top. Pick your desired color and brush style from the options below. Once chosen, use your finger to draw or sketch directly onto the video clip. Adjusting Clip Length: Purpose: Ensure your Reel fits within the desired duration or emphasize specific segments. How to Use: On the editing screen, you’ll see a trim option (usually represented by a slider). Here, you can adjust your video clip’s start and end points to achieve the desired length. Using Multiple Clips: Purpose: Merge multiple moments or scenes to create a cohesive narrative. How to Use: After recording a segment, you can immediately record another by pressing the record button again. Instagram will automatically stitch them together. To adjust the length or order of these segments, use the trim option and drag the clips to rearrange. Deleting Clips: Purpose: Did you make an error or capture an unwanted segment? No worries; you can easily remove it. How to Use: In the clip preview at the bottom, select the clip you want to delete. An option to discard or delete (usually represented by a trash bin icon) will appear. Tap on it to remove the segment from your Reel. Editing is all about refining your storytelling, ensuring every second of your Reel is engaging and aligns with your vision. So, flex those creative muscles and let your Reel be a reflection of your unique style and message! Step 5: Share Your Reel The final curtain call! You’ve conceptualized, captured, and crafted your Reel. Now, it’s time to unveil it to the world. Sharing your Reel is more than just a click – it’s about maximizing its reach and resonance. Here’s how to effectively share and optimize your Reel: Choosing Where to Share: – To Your Feed: After finalizing your edit, you’ll be taken to a sharing screen. Here, you can choose to post the Reel to your main Instagram feed, ensuring all your followers can see it directly when they scroll. – To Your Stories: Want a 24-hour showcase? Opt to share your Reel to your Stories. Remember, this will display just a segment of your Reel, so viewers must tap on it to watch the full version. – To the Explore Page: By default, public accounts will have their Reels eligible to appear on the Explore page. This vastly increases its discoverability and can help garner views from a broader audience beyond your followers. Crafting a Captivating Caption: – Purpose: Your caption should encapsulate the essence of your Reel, intrigue viewers, or provide context. – How to Use: Think of your caption as a headline. It should be concise, catchy, and relevant. Pose a question, use a witty statement, or share a fun fact. The aim is to complement your Reel and encourage user interaction. Harnessing the Power of Hashtags: – Purpose: Hashtags act as content anchors, connecting your Reel to specific topics, trends, or communities. – How to Use: After writing your caption, add relevant hashtags. Consider using a mix of broad (#DIY, #Foodie) and niche (#VeganDessertIdeas, #IndieMusicCovers) tags. Research popular hashtags on Instagram or use Instagram’s suggestion feature to maximize reach. Tagging Relevant Users or Brands: – Purpose: Tagging can acknowledge collaborations, give credit, or draw attention to specific profiles or brands featured in your Reel. – How to Use: Use the ‘@’ symbol followed by the username in the caption or directly on the Reel. This notifies the tagged account and can foster interactions or resharing. Final Checks: Give your Reel one final watch before hitting that share button. Ensure the audio syncs, the edits are smooth, and the overall presentation aligns with your intent. Engage with Your Audience: Keep an eye on your notifications after publishing. Engaging with comments, answering questions, or simply thanking viewers can boost the Reel’s visibility and foster community. Every share is like casting a net in the vast ocean of digital content. The more thought-out and strategic it is, the better your chances of reeling in a bountiful catch. Happy sharing! https://youtube.com/watch?v=o2h7vDaD9mI%3Fsi%3D0zJJxu2CVj4zWTmh Top Ways to Make Money with Instagram Reels The Instagram Reels Play Bonus program is no longer an option for those in the United States looking for new or extended deals. However, this development doesn’t mean the end of monetizing your Instagram Reels. Plenty of creative and strategic ways exist to convert your Reels into a solid income source. Here’s how to make money on Instagram reels: Sponsored Content The classic yet effective route: create content that a company pays you for. Businesses are always on the hunt for influential individuals who can portray their products or services in a positive light. The key here is to maintain authenticity. Always choose to partner with brands that resonate with your image and audience. A sponsored Reel should benefit the brand and offer value to your followers. Look into Affiliate Marketing to Make Money From Instagram Affiliate marketing involves promoting a product and earning a commission per sale made through a link you share. You can seamlessly incorporate these affiliate links into your Reels by either mentioning them verbally or adding them to your caption. Ensure that the products you endorse fit your brand and are genuinely useful to your audience. Partnering with Brands for Branded Content Branded content is more than just a simple shoutout or feature; it involves a collaborative effort with a brand to produce an entertaining and subtly promotional Reel. The great advantage is that Instagram enables you to tag businesses in your branded content, ensuring transparency for your audience while also offering increased exposure for the brand. Explore Influencer Marketing Brands may pay you to leverage your influence and promote their products or services if you’ve built a substantial following. Unlike sponsored content, influencer marketing is often a more extended engagement and may require multiple posts, including Reels. It’s crucial to select partnerships that align with your brand image and can offer genuine value to your followers. Create a Themed Reel in a Popular Niche Carving out a niche can be a game-changer. For example, if you’re an expert in plant-based diets, a series of Reels featuring quick vegan recipes can attract a targeted audience. Once you’ve amassed a following in your niche, brands related to that sector are more likely to seek partnerships with you. Sell Your Own Products or Services Use Reels to showcase your products or explain your services. Whether it’s a digital course, handcrafted jewelry, or consulting services, a well-crafted Reel can serve as a dynamic advertisement that reaches a broad audience. Offer Paid Reel Tutorials or Masterclasses If you have expertise in a particular field—be it digital marketing, dance, or cooking—you can offer specialized Reel tutorials for a fee. Tease your audience with a free Reel showcasing what they’d gain and direct them to a paid platform to access the full content. Leverage Reels to Drive Traffic to Other Paid Platforms If you have a monetized YouTube channel, blog, or podcast, use Reels to funnel Instagram traffic to these platforms. A catchy, high-quality Reel can pique interest and guide viewers to your other revenue-generating channels. Fan Contributions and Tips Some social platforms like TikTok have introduced the concept of fans being able to tip creators for the content they love. While Instagram hasn’t rolled out this feature for Reels yet, keep an eye out for such updates, as it could become another income stream. MethodDescriptionProsCons Sponsored ContentContent paid for by companies to promote their products or services.• Direct payment from brands • Authentic content offers value to followers• Can be seen as inauthentic if not aligned with personal brand Affiliate MarketingPromoting a product and earning a commission per sale made through a shared link.• Passive income • Control over what to promote• Need significant traffic for substantial earnings • Dependence on affiliate rates Partnering for Branded ContentCollaboration with a brand to create entertaining and subtly promotional Reels.• Enhanced brand collaboration • Transparency with tagging feature• Requires maintaining a balance to avoid over-promotion Influencer MarketingBrands pay for leveraging your influence to promote their products or services.• Long-term engagements • Potential for higher earnings• Multiple posts may be required • Necessitates alignment with personal brand Themed Reel in a Popular NicheCreating content in a specific niche to attract a targeted audience.• Attracts targeted followers • Potential brand partnerships in the niche• Requires expertise in the chosen niche • Might limit audience reach Sell Your Own Products or ServicesShowcasing personal products or services through Reels.• Complete control over pricing and promotion • Direct income• Requires inventory or service management • Investment in product/service development Paid Reel Tutorials or MasterclassesOffering specialized Reel tutorials for a fee.• Income from expertise • Attracts followers interested in the topic• Requires in-depth knowledge and content creation • Platforms for hosting paid content might be needed Drive Traffic to Other Paid PlatformsUsing Reels to guide viewers to other monetized platforms.• Diversifies income streams • Expands overall online presence• Dependence on the success of other platforms • Requires consistency across platforms Fan Contributions and TipsAccepting tips from fans for the content (depends on platform features).• Direct appreciation from fans • Can be a significant income source for popular creators• Reliant on the generosity of followers • Platform must support the feature FAQs: How to Make Money on Instagram Reels When Did The Instagram Reels Play Bonus Program Stop? The Instagram Reels Play Bonus Program was discontinued on March 23. As a result, starting from this date, new or extended agreements through this program are no longer accessible in India and the United States. Luckily, there are plenty of other ways to make money on your phone and online. If you’re interested, consider researching how to make money on social media sites outside of Instagram. For example, here’s our guide on how to make money on Snapchat. Will Existing Instagram Reels Play Bonus deals be Honoured? Yes, existing deals under the Instagram Reels Play Bonus Program will be honored according to the original terms until they expire. Does Instagram Have a New Invite-Only Bonus Program? Instagram Reels Play is an invite-only bonus program that lets content creators earn money on their reels. How do Instagram Creators qualify to get paid for reels on Instagram? Even with the discontinuation of the Reels Play Bonus Program, there are multiple other new tools for creators to make money on Facebook and Instagram. The general prerequisites usually involve having a certain follower count, a track record of engagement, and adhering to Instagram’s community guidelines. Read the list above for a guide on how to make money on Instagram and a rundown of Instagram Reels new features. Image: Depositphotos This article, "How to Make Money on Instagram Reels" was first published on Small Business Trends View the full article

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: What should I do if I feel like my company is failing? A: This is a bleak question, and unfortunately not uncommon right now. I’ll address it from two different angles: 1.) If you feel the failure of the company is unfixable or that you aren’t in a position to help; and 2.) If you have hope that you might be able to turn things around. When the failure of your company is certain (or unfixable) First, here are some of the signs that things are going south. One of two can just mean the company is going through a rough patch, but if these start adding up, it’s harder—but not unheard of—for a company to recover. The company you work for has been losing significant amounts of money for more than a year The company has had a significant round of layoffs, or more than one round of layoffs in the past year. Or employees are being offered early retirement or buyouts The company has a hiring or raise freeze Several star employees leave Consultants are brought in to revamp things The vision and strategy of the company changes or seems uncertain Upper management suddenly starts conducting a lot more closed-door meetings There is a significant drop in customers or clients Projects are cancelled with no explanation That’s a simplified and not comprehensive list, but if you are asking this question, you’ve probably noticed a few of those signs along with the general “things are not great” vibes. And regardless of if or how soon your company might close, go bankrupt, be sold, etc., it can feel pretty demoralizing to work for a company that’s not doing well. You likely have a feeling like nothing you do will matter and you certainly aren’t motivated to do your best work. In this case the ending is the same: You will have to find a new job. How you arrive there is your only choice. You can look for your next role, resign (yes, you should still give two weeks notice), and leave before the ship sinks. Your other choice is to wait it out. The reason to do that is to collect any possible severance—especially if you’ve been with the company for a long time. When there’s hope that you can turn things around Now that we’ve gotten the worst case scenario out of the way, let’s end on a slightly more hopeful note. If you feel like things are bad but can still be turned around, your ability to effect change depends a little bit on your role. The general spirit is the same, however. You can either: Return to what worked before: Use your institutional knowledge and lean on your strengths. Try something totally new: Throw out the notion of what worked before and get creative with fresh ideas. Yes, those are completely opposite tactics. But both can be helpful depending on the issues facing your company. Here’s how to decide what to try: When to lean on what worked before: Sometimes businesses go astray because they venture too far from their core mission or what made them successful in the first place. If you’re in a leadership position and there have been a lot of changes over recent years or a move away for what worked in the past, it’s a good time to realign your team’s goals with those core principles and eliminate the obstacles that get in the way. That can even mean things like how you work. If your team was happier and more productive working remotely and output and morale has dropped since a company wide RTO policy, make the change back. Admitting you were wrong is uncomfortable. But it’s also the sign of the type of emotionally intelligent leader who people want to work for. If you aren’t in leadership, but see that new policy is hurting the company, you can still suggest changes. Just make sure you are armed with data. Show, for example, that your customer or sales numbers were higher before the company cut back on contracting with certain suppliers or that the candidate pool has shrunk since the company ended its DEI initiatives. When to try something totally new: Companies often fail because times change and they don’t. If your company is stuck in a “this is how it’s always been done” mindset, it might be time to try something new. This is a huge mindset shift and individual employees can’t overhaul for the whole company. But that doesn’t mean you can’t get a little experimental. If there are too many layers of bureaucracy in the way of making change, it might mean trying something a little unofficially. While the notion of asking forgiveness instead of permission is certainly riskier, if your company isn’t doing well anyways you have less to lose. This could mean things like collaborating across departments or changing a workflow or reevaluating departmental budgets. Feeling like you are on a sinking ship is a tough spot to be in at work, but it can also give you the freedom to step outside of your comfort zone. Need some more advice on navigating a tough business climate? Here you go: This is how to be an empathic leader during stressful times How to motivate employees in difficult times, according to a psychologist 4 ways to keep your teams happy and productive in tough times View the full article

As demand for EVs declines, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to explore the company’s recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian’s AI-enabled ‘technological plumbing’ can accelerate the brand beyond incumbent manufacturers. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. I want to ask about AI because everyone’s focused on how it will impact car experiences. What are you doing at Rivian, and how far are we from a driverless world? Should we have one? I think it’s incredibly important. It arguably becomes the most important part of the business—the vehicle’s ability to drive itself. Consumers start getting their time back. Even if you enjoy driving, the ability to leave and have the car take you is a nice feature. This is a big focus for us. When we launched our first products, we had a limited highway assist feature that allowed hands-on wheel and eyes on the road, but the vehicle drives itself. On our Gen 2 vehicle, we started working on designing an entire camera set, with 55 megapixels, more than any other vehicle sold in the U.S. We have five radars, including a front imaging radar. We control that entire stack and use emerging technologies to train the platform. Self-driving developed before 2021 was heavily rules-based. But now, we can use end-to-end training, using modern techniques akin to what’s used in large language models and transformers. It’s completely changing self-driving development and speeding it up. We announced a hands-free feature, where the vehicle will drive itself on highways with hands off the wheel, coming very soon. After that, we’ll expand it to other roads, then to hands-free, eyes-off. There are exciting features coming. I want to make sure I really understand this. So the car can essentially be driven without you doing anything, but it’s not safe enough to turn it entirely over to the car in all situations. But as it improves, you’ll update the software to allow that safely, without changing the vehicle. When we release or enable our self-driving features, we start in domains with extremely high confidence. It’s a bit of the Wild West because there’s no legal body arbitrating the level at which to expose these features. It’s your judgment about what you feel confident in and the risk you’re willing to take? Every brand makes this decision differently. We’ve really erred on hyper-focus on safety, making sure that before we expand the operating windows to, let’s say, neighborhood roads or school zones, we want to really be robust in the solution. We’re talking about autonomy, which is one slice of AI in the vehicle. We’ll see other AI elements emerge. Think of something as simple as navigating. Imagine if you don’t know where you want to go. You get in the car, and say, “I’m hungry.” And the car says, “Well, what do you feel like?” And you say, “I don’t know.” And it says, “Well, yesterday you had Italian. What do you feel about burritos today?” And, you know, so just the ability to be conversational and contextual. It’ll be one of those kinds of changes, I think, where it’ll happen, we won’t even fully realize it’s happening. And then we’ll look back and be like, how did we used to live? When you think about AI applications beyond self-driving, how important is it for Rivian to be at the forefront versus following along? Early on, we realized software was going to be important. At Rivian, we’re controlling the whole software stack, not using suppliers for all these computers. We’re making our own, with all our own computers. It requires fundamental shifts, not relying on third-party suppliers for software or computers. This architecture I’ve described underpins what we’ve achieved. We did a $5.8 billion joint venture and licensing deal with Volkswagen Group, the second-largest car company in the world. We’re providing software and electronics to enable what I just described, allowing them to step massively forward in network architecture and software topology. And, that’s of course what we architected. If you don’t have that, it’s hard to imagine integrating AI properly. Step one is getting the plumbing right. You’ve got to get the network architecture right. You’ve got to get the topology of computers right. You’ve got to get the right levels of compute. I mean, down into the basics of like, what level of memory do you have? What’s your graphics capabilities? And these are things that are going to be really hard without making a big break from the traditional model for existing manufacturers. So I say all this because I think we’re at this inflection point where the cars of the historical past in terms of architecture and the cars of the future in terms of architecture—I put ourselves, I put Tesla in that category. And the features are sort of similar, like they’re mostly the same. And it’s easy to confuse features for capability, but the platforms are totally different. And so the growth potential of those two platforms in terms of adopting future technology is wildly different. So where they end up in, let’s say five to 10 years, is in very, very different places. And so I think we’re gonna see a lot of existing incumbent manufacturers work very hard either through partnerships like what was done with us, or through other means to move to these newer technology platforms. China has become a leading EV producer. I’m curious about the implications for the car industry. How do you view China’s developments and their impact on your business? Well, the world is electrifying. The U.S. market is slower than Europe or China. But probably the singular issue that I’d say there’s very clear alignment between both the Democratic side of the United States and the Republican side of the United States is that the United States needs to continue to lead in technology and to continue to really serve as an economic superpower. And in order for that to be true, we also need to continue to be great at the world’s future technologies. China benefited from government support for EVs. If America wants to stay at the forefront in this technological development, how important is government support? China has many electric car companies, a lot narrowly differentiated. Their regions provided much financing, leading to intense price competition to capture a growing market. However, there’s uncertainty about whether these products can be sold in the U.S. and the tariffs involved. Probably, in the short term, there’s going to continue to be not a lot of trade from the U. S. shipping products to China—and vice versa China shipping products and vehicles to the United States. But I think in the long term everyone should be thinking about this, to say, let’s imagine a world where we can all compete freely, meaning we’re competing head to head. And so we spend every day thinking about “How do we make our products better?” How do we look at what others are doing and embrace the competition and see it as an opportunity for us to run faster? 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