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Starting a hotel can be both a thrilling and daunting venture. From boutique havens to franchising giants, this guide sheds light on the myriad pathways and decisions in crafting your dream establishment. Whether you’re seeking to revolutionize guest experiences or pondering how to start a hotel business on a shoestring budget, get on this journey with us as we unveil the essentials of the trade. Understanding the Hotel Industry Before diving into the nuts and bolts of starting a hotel, it’s vital to familiarize oneself with the industry’s landscape. The hospitality world is vast, dynamic, and ever-evolving. Let’s get you acquainted. Current State of the Hospitality Industry Trends: With the rise of technology, many travelers prefer booking their stays online, giving birth to the significance of online travel agencies (OTAs) like Booking.com and Airbnb. Sustainability has also become a key concern, leading to a surge in eco-friendly hotels and practices. The Hotelchamp also provides some additional trends that hoteliers need to keep an eye on: Challenges: While promising, the hotel industry has its hurdles. Seasonal fluctuations can impact revenue, and there’s always stiff competition from other hotels and alternative accommodation options like vacation rentals. Opportunities: The digital age has brought a world of possibilities. Direct bookings through hotel websites, partnership opportunities with local businesses, and experiential packages like wellness retreats or cultural excursions are drawing guests. Many hotels may also serve as a wedding venue. Before starting, consider the different opportunities you may explore so you can include those in your plans. For example, you may research a wedding venue business plan instead of simply writing one for a basic hotel. How Much Does it Cost to Start a Hotel Every entrepreneurial journey starts with understanding the financial landscape. Starting a new hotel is no exception. Costs can vary greatly depending on location, scale, and type. Here’s a range to help you gauge your investment: Low-end Hotels: $60,000 – $500,000 Typically, it includes budget accommodations, smaller guest capacities, and basic amenities. Mid-range Hotels: $1 million – $5 million Offers additional features like pools, restaurants, and larger room capacities. High-end Hotels & Resorts: $10 million – $50 million (or more) Think luxury. Spas, gourmet dining, prime locations, and top-tier services. Converting an Existing Building Repurposing an old building can be a brilliant move. Here’s a breakdown of the costs: Purchase Prices: $100,000 – $5 million. It greatly varies based on location and the building’s size and condition. Renovation Costs: $50,000 to $2 million. This encompasses structural modifications, aesthetic enhancements, and the incorporation of amenities. Compliance with Regulations: $10,000 – $100,000. Ensuring that your building adheres to safety, health, and other local regulations is crucial. Buying a Building to Convert Seeking a building with potential? Keep these in mind: Initial Purchase Prices: $250,000 – $10 million. The price tag is influenced by factors like location, building potential, and market demand. Renovation Costs: Similar to the above, expect to pay between $50,000 and $2 million. Compliance with Regulations: Anticipate spending between $10,000 and $100,000 to meet standards. Buying an Existing Hotel Sometimes, stepping into an already functioning hotel is the best move: Costs: This ranges significantly from $1 million to $100 million based on the hotel’s reputation, location, and profitability. Benefits: Faster start, as the groundwork is already laid. Immediate cash flow. Drawbacks: Potential legacy issues. Less room for personalization. Crafting Your Own Hotel Business Plan Crafting a hotel business plan is more than just paperwork; it’s about mapping out your vision, setting clear goals, and understanding how to achieve them. Here’s how you can create a plan that speaks volumes: ComponentDescription Executive SummaryA snapshot of your hotel's overview, including its mission, vision, and basic details. Business ObjectivesDefine what you aim to achieve in the short-term and long-term. Market AnalysisInsights into the current market, trends, competition, and potential customer segments. Marketing StrategiesTactics to attract guests, from online campaigns to partnerships with travel agencies. Operations PlanDay-to-day management, staffing, and hotel procedures. Financial ProjectionsEstimated earnings, costs, break-even analysis, and profit and loss predictions for the upcoming years. AppendixAny additional data or resources supporting your plan like market research findings, legal documents, or resumes of key team members. Executive Summary: Description: Provide a snapshot of your business. Example: “Sunset Inn is a 30-room hotel in San Diego that strives to offer travelers a combination of luxury and comfort while prioritizing eco-friendly practices.” Market Analysis: Description: Dive deep into the current market scenario. How-To: Conduct surveys to understand what guests value most in a hotel. Study market trends using tools like Google Trends or Statista. Example: “In San Diego, there’s been a 20% rise in eco-conscious travelers in the last two years. Our hotel will appeal to this demographic by ensuring sustainable practices.” Competitive Analysis: Description: Understand your competition. How-To: Visit competitor hotels or their websites. Analyze guest reviews on platforms like TripAdvisor. Example: “Although Beachfront Luxe has sea-view rooms, they lack eco-friendly amenities. Sunset Inn can address this shortcoming.” Marketing & Sales Strategy: Description: Detail how you’ll attract and retain guests. How-To: Engage in social media marketing targeting travel enthusiasts. Collaborate with travel bloggers for reviews. Example: “Launching a ‘Stay 3, Pay for 2’ nights promotion for the first two months.” Financial Projections: Description: A clear picture of expected revenues, expenses, and profit. How-To: Use past financial data if available. Forecast based on market trends and expected occupancy rates. Example: “Predicting an average occupancy rate of 75%, with room rates at $200 per night, we project a gross revenue of $1.6 million.” Operational Plan: Description: Describe day-to-day operations. Example: “Housekeeping will operate on two shifts, ensuring rooms are always clean. The front desk will be manned 24/7 to cater to guest inquiries.” Management & Organization: Description: Detail your team and their roles. Example: “Jane Doe, our general manager, brings ten years of hotel management experience, previously working with The Ritz.” Your business plan serves as your compass. It needs to be clear and detailed, guiding every decision you make in your hotel venture. Keep in mind that the more research and preparation you invest in it, the more confident you will feel with each step you take. Steps to Launching Your New Hotel Business Starting a hotel involves a series of intentional and interconnected steps. Each phase builds upon the previous one, laying the groundwork for the success of your establishment. Here’s your roadmap: Research & Feasibility Study: Before any concrete plans, gauge the feasibility of your hotel idea. Survey your target area, analyze demographics, and assess the competition. Business Plan Development: This step is all about detailed planning, as we covered earlier. A strong business plan acts as your roadmap, outlining your goals, budget, and operational strategies. Location & Property Selection: In the hotel industry, the mantra is ‘Location, Location, Location’. It is crucial to select a site that matches your target market and reflects your brand. Legalities & Licensing: Make sure to address all legal requirements, including obtaining building permits, securing a liquor license, and acquiring zoning permissions. Design & Construction: If building from scratch or renovating, this is where your hotel starts taking shape. Collaborate with architects and interior designers to bring your vision to life. Hiring & Training: A hotel is only as good as its staff. Recruit wisely and invest in their training. Soft Launch: Before the opening, have a trial run. Invite friends or industry partners to experience your hotel and provide feedback. Grand Opening: Roll out the red carpet and make your official debut in the hospitality world! Building a Strong Team for Your New Hotel Its guests’ experiences define a hotel’s success, and your hotel employees craft those experiences. Hiring Process: Prioritize attitude over skills. Skills can be taught, but attitude often can’t. Use role-specific tests or simulations during interviews. Training: Implement an orientation program that instills the hotel’s values, mission, and service standards. Team Building: Organize regular team-building activities to foster camaraderie and morale. Continuous Feedback: Regular performance reviews and feedback sessions help staff grow and address concerns. Empowerment: Empower your employees to make decisions. When they feel ownership, they’re more likely to deliver top-notch service. Hotel Pre-launch Marketing Creating a buzz even before you open your doors is essential. Digital Presence: Launch a user-friendly website with SEO optimization. Also, create engaging profiles on popular social media platforms. Collaborations: Partner with influencers or travel bloggers. A shoutout or a blog post can introduce your hotel to a wide audience. Email Marketing: Gather emails through your website or contests and send newsletters about opening offers, sneak peeks, or behind-the-scenes content. Press Releases: Send out a press release to local newspapers, magazines, and travel sites. Loyalty Programs: Introduce early bird loyalty programs to incentivize bookings. The Grand Opening Your hotel’s opening is more than just a ribbon-cutting ceremony. It sets the stage for future operations and creates a lasting impression. Local Collaboration: Partner with local businesses for mutual promotions. Maybe a wine tasting from a local vineyard? Event Marketing: Host a theme-based event. For instance, how about a beach-themed party if you’re near the coast? Local Celebrities: Invite local influencers or celebrities. Their presence can attract media attention and generate buzz. Guided Tours: Offer guided hotel tours showcasing unique features and rooms. Feedback Collection: Set up feedback stations or provide cards. Initial feedback is golden for improving services swiftly. How to Start a Boutique Hotel The allure of boutique hotels lies in their intimate, unique, and personalized environments. Unlike mainstream hotels, boutique hotels are typically smaller, offer tailored experiences, and often have a distinct personality. Distinguishing Factors: Size: Typically, boutique hotels range from 10 to 100 rooms. Personalized Service: With fewer rooms, staff can offer personalized services. Unique Theme or Style: Boutique hotels often boast distinctive atmospheres, whether it’s an Art Deco design or a literary theme. Unique Challenges: Brand Recognition: Unlike chain hotels, boutique hotels don’t have instant brand recognition, which can be a challenge in attracting initial customers. Economies of Scale: Their smaller size means they might not benefit from bulk purchasing or operational efficiencies that larger hotels do. Opportunities: Niche Market: Consider targeting a specific audience, such as art lovers or environmentally conscious travelers. Local Experiences: Integrate local art, cuisine, and traditions to offer a unique, immersive experience. Exploring Franchising in the Hotel Business Franchising allows you to get a head start. You’re leveraging an established brand’s name, operational methods, and support. Marriott, Hilton, and InterContinental Hotels Group (IHG) all offer popular hotel franchise models. Pros: Brand Recognition: You’ll benefit from immediate brand trust and loyalty. Operational Support: Many franchises offer training, marketing support, and operational guidelines. Supplier Discounts: Bulk purchasing agreements can reduce supplies and services costs. Cons: Initial Franchise Fee: This can be hefty and doesn’t include operational costs. Royalty Payments: A percentage of your gross revenue will typically go to the franchisor. Less Flexibility: You must adhere to the brand’s standards, limiting creativity. How to Start a Hotel Business with No Money Starting a hotel with no money might sound like a dream, but it’s achievable with determination, creativity, and resourcefulness. Crowdfunding: Platforms like Kickstarter and GoFundMe can be used to raise capital by showcasing your unique hotel concept to the public. Vendor Financing: Negotiate with suppliers to provide goods and services upfront with deferred payments. Property Lease: Instead of purchasing, consider leasing a property and converting it into a hotel. Leveraging Partnerships and Investments Partnerships and investments can be the lifeline for aspiring hoteliers with limited capital. Joint Ventures: Partner with someone with the capital or resources you lack. For instance, if you have hotel management expertise but lack funds, find a partner looking for operational expertise. Angel Investors: Individuals who provide capital for a business start-up, usually in exchange for convertible debt or ownership equity. Venture Capitalists: Professional groups that manage pooled funds from many investors to invest in startups. They usually come in when you have a proven business model and want to scale. Strategic Partnerships: Collaborate with travel agencies, local businesses, or even established brands to co-run or promote the hotel. Starting a hotel business, especially with limited capital, requires innovation, tenacity, and smart strategies. Frequently Asked Questions How long do hotel businesses typically take to start? Starting a hotel business can range from 8 months to several years, depending on factors such as property construction or renovation, licensing, and market research. A turnkey operation or purchasing an existing hotel can be quicker while building from scratch is more time-intensive. Additionally, those who already know how to start a business may save time on the paperwork and logistics, while new entrepreneurs may need to dedicate additional time and resources to education. How can a hotel owner create a successful hotel business? Success in the hotel business hinges on thorough market research, an effective business plan, a prime location, exceptional customer service, and continuous marketing efforts. Regularly updating offerings and staying tuned to industry trends also play pivotal roles. As you get started, find or create a comprehensive business startup checklist to stay organized and reach your goals. What are some trends in the current hotel market that potential hotel owners should be aware of? Some current trends include: Eco-friendly Operations: Green practices and sustainability are in demand. Local Experiences: Guests seek authentic local experiences, from food to activities. Tech Integration: Smart rooms, touchless check-ins, and integrated apps are becoming standard. Health & Wellness: Hotels are focusing on wellness amenities, including spas, fitness centers, and healthier menu options. What are the common characteristics of successful hotel owners? Successful hotel owners are forward-thinking, flexible, focused on customer satisfaction, and knowledgeable about finances. They typically exhibit strong leadership abilities, excel at relationship building, and have a comprehensive grasp of the intricacies of the hospitality industry. What are the typical responsibilities of a hotel manager in a successful hotel business? Hotel managers are responsible for overseeing daily operations, ensuring guest satisfaction, managing staff, handling budgets, and collaborating on marketing strategies. They troubleshoot problems, interact with vendors, and are crucial in establishing the tone and service standards of the hotel. Additionally, they recognize the significance of online reviews and strive to ensure that customer service and every aspect of each visitor’s experience meet five-star standards. Image: Envato Elements This article, "How to Start a Hotel Business: Your Ultimate Guide" was first published on Small Business Trends View the full article

Don't just check the boxes. Provide benefits. The Disruptors With Liz Farr Go PRO for members-only access to more Liz Farr. View the full article

Don't just check the boxes. Provide benefits. The Disruptors With Liz Farr Go PRO for members-only access to more Liz Farr. View the full article

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: https://freelancersunion.org/resources/perks/macpaw/ If you’ve ever bought something from Best Buy, you’re probably familiar with Geek Squad. For those who pick up their freelance gadgets elsewhere, Geek Squad is Best Buy’s trusted tech support service. It’s well-known and reliable, which makes it a prime target for scammers. Some Geek Squad scams trick people into visiting fake websites where they’ll unknowingly enter sensitive details. Others take it a step further, aiming to install malicious software or gain remote access to your device. But the endgame is always to steal your money, your identity, or both. Moonlock, the cybersecurity division of MacPaw, will break down how Geek Squad scams work, how to spot the warning signs, and what you can do if you’ve been targeted. How do Geek Squad scams work?Geek Squad scams are a classic form of phishing. Scammers disguise themselves as Geek Squad employees, whether pretending to be tech support agents or members of the billing department. Their goal is to get you to hand over personal information, send them money, or install malware on your device. Attackers send out generic emails to hundreds or even thousands of people, hoping that a few will take the bait. Sometimes, they pose as payment services sending invoices from Geek Squad. Other times, they’ll claim to be Geek Squad technicians offering to fix issues with your device. They might even call you directly, spinning elaborate lies to gain your trust. The core tactic is always the same: create a sense of urgency and trick you into acting without thinking. If you don’t recognize their game, you risk giving away your information, your money, and peace of mind. Moonlock has collected here a few of the most common ways Geek Squad scams play out. Geek Squad auto-renewal scamThis one’s a favorite among scammers. You get an email claiming that your Geek Squad subscription is about to auto-renew, and a big charge is headed for your bank account. The email is designed to make you panic. Did you accidentally sign up for this? How do you cancel it before they take your money? The scammers provide a convenient link or phone number for “canceling” the payment. If you follow the link or call, you’ll be asked for personal information like your bank account details or Social Security number. Of course, there’s no subscription. Just a scammer eager to use your information to clean out your account or steal your identity. Hardware fix scamsIn this version of the scam, someone pretending to be a Geek Squad technician contacts you, claiming your device has malware or another serious problem that only they can fix. They’ll ask you to download software to give them remote access to your computer. What you’re actually downloading is malware, often designed to steal sensitive information like passwords, files, or banking details. Fake invoicesScammers send fake invoices via email, claiming you’ve been billed for Geek Squad services. The invoice might reference a Best Buy membership, a device warranty, or even antivirus software. The email usually contains a link to “dispute” the charge or a phone number to call for support. If you engage, you’ll be directed to share personal information or download malicious software. In some cases, the invoice itself may contain malware (if it’s a downloadable attachment). How to spot a Geek Squad scamThankfully, Geek Squad scams aren’t hard to spot once you know what to look for. These red flags can help you identify phishing attempts: You don’t remember buying anything from Best Buy: If you’ve never purchased anything at Best Buy, how would they get your contact details? Bad spelling or grammar: Legitimate messages from companies like Best Buy won’t be riddled with typos and clunky sentences. If the message looks like it was written in a hurry (or poorly translated), it’s a scam.Unofficial email address: Always check the sender’s email address. Real Geek Squad emails will come from @bestbuy.com. Anything from Gmail or other random domains is a red flag.Generic greeting: If the message starts with “Dear Valued Customer” instead of your name, it’s likely a mass email phishing attempt. Legitimate companies usually personalize their communications.Sketchy links: Hover over links in the email or use a URL checker to see where they’ll take you. If the URL looks suspicious or doesn’t match Best Buy’s official website, don’t click.Scare tactics and urgency: Scammers thrive on creating panic. If a message or call makes you feel rushed or scared, it’s probably a ploy to get you to act without thinking.Asking for remote device access: If someone wants you to download remote access software or share your device, treat it as a major red flag.Unsolicited calls: Best Buy doesn’t make random calls to customers. If you receive one, treat it with caution and contact the company directly through their official website BestBuy.com or phone number 1-888-BEST BUY (1-888-237-8289).What to do if you fall victim to a Geek Squad scamFalling for a scam is never a good feeling. But before you sink into a spiral of regret, remember this: acting quickly can save you from further trouble. 1. Scan your device for malwareIf you’ve clicked on a suspicious link or downloaded something sketchy, run a malware scan on your device immediately. Think of it as a digital detox, scrubbing away any harmful software that scammers may have planted. On a Mac, tools like CleanMyMac’s Protection module, powered by Moonlock Engine, can make quick work of these nasty intrusions. 2. Call your bank If you’ve shared your bank account or credit card details, tell your bank or credit card company without delay. Explain what happened and see if they can reverse any unauthorized charges or set up fraud alerts on your account. They’ve dealt with this sort of thing before and are well-equipped to help. 3. Freeze your creditIf there’s even a hint that your Social Security number may have been compromised, freezing your credit is your best bet. Contact the three major credit bureaus – TransUnion, Experian, and Equifax – to lock down your credit and prevent anyone from opening accounts in your name. 4. Change your passwordsOnce your financial and personal data are secured, it’s time to update your passwords. Start with the ones that matter most, like your email and bank accounts. Even if you’re not sure whether these accounts were breached, changing passwords is a simple but effective safeguard. And if you don’t already use a password manager to create and store strong, unique passwords, now is an excellent time to start. 5. Report the scamLet Best Buy know what happened by calling their official Geek Squad support line at 1-888-BEST-BUY. Reporting fraudulent calls and emails to the Federal Trade Commission (FTC) at reportfraud.ftc.gov is also a smart move. Not only does this help protect others, but it also gives law enforcement the information they need to track down and stop scammers. Also, flag phishing emails in your inbox to help your provider identify and block similar messages in the future. How to prevent Geek Squad scamsAvoiding Geek Squad scams is all about staying vigilant and practicing good digital hygiene. A great first step is to reduce your digital footprint. The less personal information about you floating around online, the harder it is for scammers to target you. Delete old, unused accounts, say no to unnecessary cookies, and consider using a VPN to keep your online activity private. Another way to protect yourself is to use a temporary email address to sign up for accounts or services you’re less invested in. For instance, Google seems to soon come up with an email forwarding alias system called “Shielded Email.” With burner email addresses and aliases, you can keep your main inbox private and limit the number of phishing attempts that land in it. And when scammy emails do appear, report them as spam. Many email providers learn from your reports and will filter similar messages in the future, keeping your inbox cleaner and safer. Ultimately, staying safe comes down to awareness. If something feels off, like a message asking for money, personal information, or access to your devices, pause and think before you act. Scammers rely on panic and urgency to trick their victims, so staying calm and skeptical is your best defense. With a little effort, you can outsmart even the craftiest phishing schemes. View the full article

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: https://freelancersunion.org/resources/perks/macpaw/ If you’ve ever bought something from Best Buy, you’re probably familiar with Geek Squad. For those who pick up their freelance gadgets elsewhere, Geek Squad is Best Buy’s trusted tech support service. It’s well-known and reliable, which makes it a prime target for scammers. Some Geek Squad scams trick people into visiting fake websites where they’ll unknowingly enter sensitive details. Others take it a step further, aiming to install malicious software or gain remote access to your device. But the endgame is always to steal your money, your identity, or both. Moonlock, the cybersecurity division of MacPaw, will break down how Geek Squad scams work, how to spot the warning signs, and what you can do if you’ve been targeted. How do Geek Squad scams work?Geek Squad scams are a classic form of phishing. Scammers disguise themselves as Geek Squad employees, whether pretending to be tech support agents or members of the billing department. Their goal is to get you to hand over personal information, send them money, or install malware on your device. Attackers send out generic emails to hundreds or even thousands of people, hoping that a few will take the bait. Sometimes, they pose as payment services sending invoices from Geek Squad. Other times, they’ll claim to be Geek Squad technicians offering to fix issues with your device. They might even call you directly, spinning elaborate lies to gain your trust. The core tactic is always the same: create a sense of urgency and trick you into acting without thinking. If you don’t recognize their game, you risk giving away your information, your money, and peace of mind. Moonlock has collected here a few of the most common ways Geek Squad scams play out. Geek Squad auto-renewal scamThis one’s a favorite among scammers. You get an email claiming that your Geek Squad subscription is about to auto-renew, and a big charge is headed for your bank account. The email is designed to make you panic. Did you accidentally sign up for this? How do you cancel it before they take your money? The scammers provide a convenient link or phone number for “canceling” the payment. If you follow the link or call, you’ll be asked for personal information like your bank account details or Social Security number. Of course, there’s no subscription. Just a scammer eager to use your information to clean out your account or steal your identity. Hardware fix scamsIn this version of the scam, someone pretending to be a Geek Squad technician contacts you, claiming your device has malware or another serious problem that only they can fix. They’ll ask you to download software to give them remote access to your computer. What you’re actually downloading is malware, often designed to steal sensitive information like passwords, files, or banking details. Fake invoicesScammers send fake invoices via email, claiming you’ve been billed for Geek Squad services. The invoice might reference a Best Buy membership, a device warranty, or even antivirus software. The email usually contains a link to “dispute” the charge or a phone number to call for support. If you engage, you’ll be directed to share personal information or download malicious software. In some cases, the invoice itself may contain malware (if it’s a downloadable attachment). How to spot a Geek Squad scamThankfully, Geek Squad scams aren’t hard to spot once you know what to look for. These red flags can help you identify phishing attempts: You don’t remember buying anything from Best Buy: If you’ve never purchased anything at Best Buy, how would they get your contact details? Bad spelling or grammar: Legitimate messages from companies like Best Buy won’t be riddled with typos and clunky sentences. If the message looks like it was written in a hurry (or poorly translated), it’s a scam.Unofficial email address: Always check the sender’s email address. Real Geek Squad emails will come from @bestbuy.com. Anything from Gmail or other random domains is a red flag.Generic greeting: If the message starts with “Dear Valued Customer” instead of your name, it’s likely a mass email phishing attempt. Legitimate companies usually personalize their communications.Sketchy links: Hover over links in the email or use a URL checker to see where they’ll take you. If the URL looks suspicious or doesn’t match Best Buy’s official website, don’t click.Scare tactics and urgency: Scammers thrive on creating panic. If a message or call makes you feel rushed or scared, it’s probably a ploy to get you to act without thinking.Asking for remote device access: If someone wants you to download remote access software or share your device, treat it as a major red flag.Unsolicited calls: Best Buy doesn’t make random calls to customers. If you receive one, treat it with caution and contact the company directly through their official website BestBuy.com or phone number 1-888-BEST BUY (1-888-237-8289).What to do if you fall victim to a Geek Squad scamFalling for a scam is never a good feeling. But before you sink into a spiral of regret, remember this: acting quickly can save you from further trouble. 1. Scan your device for malwareIf you’ve clicked on a suspicious link or downloaded something sketchy, run a malware scan on your device immediately. Think of it as a digital detox, scrubbing away any harmful software that scammers may have planted. On a Mac, tools like CleanMyMac’s Protection module, powered by Moonlock Engine, can make quick work of these nasty intrusions. 2. Call your bank If you’ve shared your bank account or credit card details, tell your bank or credit card company without delay. Explain what happened and see if they can reverse any unauthorized charges or set up fraud alerts on your account. They’ve dealt with this sort of thing before and are well-equipped to help. 3. Freeze your creditIf there’s even a hint that your Social Security number may have been compromised, freezing your credit is your best bet. Contact the three major credit bureaus – TransUnion, Experian, and Equifax – to lock down your credit and prevent anyone from opening accounts in your name. 4. Change your passwordsOnce your financial and personal data are secured, it’s time to update your passwords. Start with the ones that matter most, like your email and bank accounts. Even if you’re not sure whether these accounts were breached, changing passwords is a simple but effective safeguard. And if you don’t already use a password manager to create and store strong, unique passwords, now is an excellent time to start. 5. Report the scamLet Best Buy know what happened by calling their official Geek Squad support line at 1-888-BEST-BUY. Reporting fraudulent calls and emails to the Federal Trade Commission (FTC) at reportfraud.ftc.gov is also a smart move. Not only does this help protect others, but it also gives law enforcement the information they need to track down and stop scammers. Also, flag phishing emails in your inbox to help your provider identify and block similar messages in the future. How to prevent Geek Squad scamsAvoiding Geek Squad scams is all about staying vigilant and practicing good digital hygiene. A great first step is to reduce your digital footprint. The less personal information about you floating around online, the harder it is for scammers to target you. Delete old, unused accounts, say no to unnecessary cookies, and consider using a VPN to keep your online activity private. Another way to protect yourself is to use a temporary email address to sign up for accounts or services you’re less invested in. For instance, Google seems to soon come up with an email forwarding alias system called “Shielded Email.” With burner email addresses and aliases, you can keep your main inbox private and limit the number of phishing attempts that land in it. And when scammy emails do appear, report them as spam. Many email providers learn from your reports and will filter similar messages in the future, keeping your inbox cleaner and safer. Ultimately, staying safe comes down to awareness. If something feels off, like a message asking for money, personal information, or access to your devices, pause and think before you act. Scammers rely on panic and urgency to trick their victims, so staying calm and skeptical is your best defense. With a little effort, you can outsmart even the craftiest phishing schemes. View the full article

The government-sponsored enterprises were not meant to remain in conservatorship permanently, but privatizing them once again must include a new set of rules that minimize market disruptions and maximize their focus on making homeownership affordable. View the full article

As my boys become older, they become savvier at working their way around the parental controls on our devices. Time limits are tampered with, and apps I thought were deleted from our iPad suddenly reappear. I know they're not accessing dangerous content, but it's only a matter of time until they do. Most routers have parental controls included, allowing concerned parents to put controls over all the devices that rely on wifi to ensure they don't go to dangerous sites. If you're looking for a way to control what your family can access on the internet and how long, below are instructions for the three of the most popular router brands. How to set up parental controls on a TP-Link routerTP-Link has slightly different steps depending on your particular router type. The following applies to a wide range of their routers, but if you have a newer router, particularly an Archer model, you may need to follow these steps instead, or try the app. Start by logging into the router's configuration page by entering your web browser and typing in the IP address (192.168.1.1 or 192.168.0.1) or http://tplinkwifi.net in the address bar. When prompted, enter the router's username and password. The default for both is admin. A menu will appear on the left side of the screen. Click on Parental Controls, then choose Enable to turn on the setting. You'll need to type in the 12-digit MAC address of your primary home device. See steps five (Mac) and six (PC) for locating your device's MAC address. To find the MAC address on an Apple device, go to System Settings, then Network, then Wi-Fi or Ethernet, then Advanced. For a Windows computer, open the command prompt, type ipconfig /all, then scroll down to your network adapter and look for the physical address. Click Add New to create a rule that will affect what websites and domains you want to allow and when. Press Time settings, highlighted in red on the top right corner, to set the router time. Then click Save and return to the previous page. On the bottom right corner, click Schedule, highlighted in red, to control when your children can surf the web. Afterward, click Save and return to the previous page. From here, you'll need to enter the MAC address of your child's device (refer to steps five and six), then enter the sites you'll allow them to visit. Choose the scheduled time you set up in step nine. Check Enable to make the setting take effect, then click Save. You'll return to the Parental Control page and see a list of settings you've created. How to set up parental controls on a NETGEAR routerA NETGEAR router has two tiers of parental controls. Their free tier allows you to pause internet use across multiple devices and assign devices your kids can use to access the internet. The paid tier, Smart Parental Controls Premium, allows you to set daily bedtimes, filter content, view browsing history, restrict websites, and more across multiple devices. There is a 30-day free trial; plans range between $7.99 a month and $69.99 a year. You must download and launch the Orbi or Nighthawk app to get started. Press the Parental Controls tile, then Add New Profile > Set Up. You can set up a profile for each child in your household. Type the name of the child for whom you want to set up the profile and tap Continue. A list of devices connected to your router, both online and offline, will appear. Choose which devices the child you are setting up the profile for can use to go online. For example, if you want them to use only their tablet to surf the web, select it from the list. Tap Continue, and a confirmation will appear. Then tap START 30 DAY TRIAL. You won't have to enter any payment information. How to set up parental controls on an ASUS routerLike NETGEAR routers, ASUS offers two tiers of parental controls: AiProtection Classic and AiProtection Pro. Both tiers are free for the life of the router, but the protection tier varies depending on the ASUS router model you purchase. Generally, routers on the lower price points come with the Classic tier, and since each tier is designed for the specific model you've bought, you can't upgrade to Pro. You must update the router's firmware and download the ASUS Router App to your smartphone. Once in the ASUS Router app, you want to go to Settings, then Family. Here, you can create a profile for each family member. Start by choosing the appropriate level of protection. Write the name of your family member's name and click Next. Select the name of the device you are protecting and click Next. You'll be asked to select Setup Offline Schedule (setup schedule when the internet is off) or Setup Online Schedule (setup schedule when the internet is on). Select one, create your schedule, and click Next. You'll then be asked to select which content to block, such as pornography or video streaming. Choose what you'd want to restrict and allow, and click Apply in the top right corner. The parental controls should do the rest. ASUS also offers a Reward Time feature, which allows you to give your kid extra screen time for good behavior. You'll see the feature when their profile is set up on the ASUS Router app. View the full article

Here is a recap of what happened in the search forums today...View the full article

Lately, you may have noticed headlines about anti-DEI executive orders. While these orders are aimed at the federal government and don’t directly affect companies, they can make anyone who cares about inclusion feel uneasy. If your organization is serious about creating a fair and welcoming workplace, now is a good time to review and refresh your strategy. Let’s chat about some practical ways to stay focused on your values and navigate these challenging headlines. Reassure your team that inclusion is legal First things first, it’s important to remind everyone that diversity, equity, and inclusion work is completely legal. In an email interview, Working IDEAL’s Jenny Yang and Pamela Coukos shared with me that no executive order can stop private employers from advancing equal opportunity under Title VII of the Civil Rights Act of 1964. In simple terms, if your DEI strategy is about creating a fair workplace without giving tangible preferences to one group over another, you’re in the clear. Take a moment to review your programs with your legal counsel. This will help you adjust any practices that might seem risky, like hiring quotas or mandatory training that could be misinterpreted. A quick check can reassure your team and help you move forward confidently. Be clear about your DEI intentions Your employees look to you for guidance. In today’s fast-paced world, assumptions fill in the gaps when information is missing. That’s why it’s a good idea to make a clear statement about your organization’s commitment to inclusion. For example, you might say, “At our organization, we care deeply about creating a workplace where everyone feels valued and can thrive.” No need for jargon—simple, honest language goes a long way. Leaders at companies like Costco and Cisco have already set the tone by speaking openly about why inclusion matters, and that kind of clarity builds trust both inside and outside the company. Prepare talking points for your leaders In a time when DEI is often in the spotlight, it helps to be ready with a few friendly, clear talking points. Equip your managers and team leaders with simple responses that highlight your organization’s commitment. For instance, they might say: “We are committed to inclusion because it helps us attract the best talent and better serve our community.” “Our focus on fairness and belonging drives innovation and strengthens our team.” By having these talking points at the ready, your leaders can confidently address questions from employees, the media, or even casual conversation. This preparedness shows that you are proud of your commitment and ready to discuss it openly. Reset the narrative around DEI A lot of the current debate around DEI comes from misunderstandings. It’s not about setting quotas or forcing anyone into a box—it’s about educating our teams and creating an environment where everyone can succeed. Instead of getting tangled in polarizing language, consider framing your approach around ideas like fairness, belonging, and the value of diverse perspectives. When you do this, it’s easier for people to see that DEI work benefits everyone, not just a select group. Show the cost of exclusion It might sound a bit business-like, but sometimes numbers speak louder than words. Studies show that companies can boost global profits by billions of dollars when they have more inclusive work cultures. Think of it this way: Excluding great talent because of outdated practices costs more in turnover, lawsuits, and missed opportunities than investing in a fair workplace ever could. The return on investment for DEI can be hard to measure but it is not impossible. By showing the tangible benefits of inclusion, you can make a strong case that your DEI efforts are not only the right thing to do but also smart for business. Take a proactive approach According to a recent study by Resume.org, 87% of companies are committed to including DEI initiatives in their workplaces. Instead of waiting for critics to question your commitment, why not take charge of the conversation? Consider hosting an event, writing a blog post, or issuing a press release that shares your organization’s success stories around inclusion. When you speak first, you set the tone and frame the narrative on your own terms. It’s a chance to show that you’re not just reacting to anti-DEI headlines, but actively building a better future for your team. Use your voice for change Many people trust businesses to lead social change. If inclusion is a priority for you, use your influence to push for policies that support fairness in the broader community. Whether it’s by lobbying local lawmakers or partnering with other organizations, standing up for what you believe in can make a difference beyond your own company. For instance, Salsforce recently threatened to leave Indiana over legislation that would harm the LGBTQ+ community. Thanks in part to the company’s involvement, the law didn’t pass. In the end, anti-DEI executive orders are just one piece of the bigger picture. They do not directly impact your organization if you’re committed to doing the right thing. By reassuring your team, communicating clearly, preparing thoughtful responses, and taking proactive steps, you can keep your focus on building a truly inclusive workplace. Remember, saying no to outdated practices isn’t a rejection—it’s a redirection toward a future where fairness, respect, and inclusion guide every decision. View the full article

California-based seafood manufacturer Tri-Union Seafoods has issued a voluntary recall of select canned tuna products due to a potential contamination risk from Clostridium botulinum, a bacteria that can cause serious and potentially fatal food poisoning. The recall follows a supplier notification that a manufacturing defect in the “easy open” pull-tab lids may compromise the product’s seal, leading to leaks or contamination over time. While no illnesses have been reported, Tri-Union say it’s taking precautionary measures to ensure consumer safety. Which products were impacted? The recalled tuna products were distributed across multiple retailers nationwide under the Genova, Van Camp’s, HEB, and Trader Joe’s brands. The affected brands and locations include: H-E-B label Texas Trader Joe’s label Delaware Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Minnesota Missouri Nebraska New Jersey New York North Carolina Ohio Pennsylvania Virginia Washington, D.C. Wisconsin Genova 7 oz Costco in Florida and Georgia Genova 5 oz Harris Teeter Publix H-E-B Kroger Safeway Walmart Genova 5 oz (independent retailers) Alabama Arkansas Arizona California Florida Georgia North Carolina New Jersey Tennessee Texas Van Camp’s label Walmart and independent retailers in Pennsylvania, Florida, and New Jersey Tri-Union Seafoods has confirmed that no other products are affected by this recall. What Is Botulism? Botulism is a rare but serious illness caused by a toxin produced by Clostridium botulinum. According to the Centers for Disease Control and Prevention (CDC), the toxin affects the nervous system, potentially leading to paralysis and breathing difficulties, and can be fatal if untreated. What are the symptoms of Botulism? Difficulty swallowing Muscle weakness Double or blurry vision Drooping eyelids Slurred speech Difficulty breathing Difficulty moving the eyes Nausea, vomiting, diarrhea, or stomach pain (foodborne cases) In infants: Weak crying, poor feeding, drooping eyelids Anyone experiencing these symptoms should seek immediate medical attention. What if I have a recalled tuna product? Consumers are urged not to eat the recalled tuna, even if it looks or smells normal, and to return the recalled cans to the store for a full refund. Contact Tri-Union Seafoods for a retrieval kit and a replacement coupon. You can also read the recall notice on the website of the Food and Drug Administration (FDA). View the full article

California-based seafood manufacturer Tri-Union Seafoods has issued a voluntary recall of select canned tuna products due to a potential contamination risk from Clostridium botulinum, a bacteria that can cause serious and potentially fatal food poisoning. The recall follows a supplier notification that a manufacturing defect in the “easy open” pull-tab lids may compromise the product’s seal, leading to leaks or contamination over time. While no illnesses have been reported, Tri-Union say it’s taking precautionary measures to ensure consumer safety. Which products were impacted? The recalled tuna products were distributed across multiple retailers nationwide under the Genova, Van Camp’s, HEB, and Trader Joe’s brands. The affected brands and locations include: H-E-B label Texas Trader Joe’s label Delaware Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Minnesota Missouri Nebraska New Jersey New York North Carolina Ohio Pennsylvania Virginia Washington, D.C. Wisconsin Genova 7 oz Costco in Florida and Georgia Genova 5 oz Harris Teeter Publix H-E-B Kroger Safeway Walmart Genova 5 oz (independent retailers) Alabama Arkansas Arizona California Florida Georgia North Carolina New Jersey Tennessee Texas Van Camp’s label Walmart and independent retailers in Pennsylvania, Florida, and New Jersey Tri-Union Seafoods has confirmed that no other products are affected by this recall. What Is Botulism? Botulism is a rare but serious illness caused by a toxin produced by Clostridium botulinum. According to the Centers for Disease Control and Prevention (CDC), the toxin affects the nervous system, potentially leading to paralysis and breathing difficulties, and can be fatal if untreated. What are the symptoms of Botulism? Difficulty swallowing Muscle weakness Double or blurry vision Drooping eyelids Slurred speech Difficulty breathing Difficulty moving the eyes Nausea, vomiting, diarrhea, or stomach pain (foodborne cases) In infants: Weak crying, poor feeding, drooping eyelids Anyone experiencing these symptoms should seek immediate medical attention. What if I have a recalled tuna product? Consumers are urged not to eat the recalled tuna, even if it looks or smells normal, and to return the recalled cans to the store for a full refund. Contact Tri-Union Seafoods for a retrieval kit and a replacement coupon. You can also read the recall notice on the website of the Food and Drug Administration (FDA). View the full article

A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic. The post Transactional AI Traffic: A Study Of Over 7 Million Sessions appeared first on Search Engine Journal. View the full article

There are times when blocking someone on Discord just seems downright harsh. Plus, when you block someone, they'll know that you've done so, which might lead to unwanted drama. Perhaps you simply want to ignore that they exist. You can go on with your merry life, and they can do their own thing. No hard feelings. Well, Discord has now added a feature appropriately called Ignore, so you can do just that. What does it mean to Ignore someone on Discord?Ignore is basically a mute feature. It lets you mute someone who's annoying or downright abusive. All without the added drama that comes with outright blocking someone. You can even use it to take a temporary break from someone, since they won't know when you've ignored them. Ignored users will still be able to see your profile, and they can still send you messages, it's just that you'll remain blissfully unaware of these interactions unless you choose to peak at them. When an ignored user send a message in group chats, DMs, or anywhere across the server, their messages will be hidden by default, but you'll have an option to view them using the Show button. You also won't get notifications about their activity. And when you visit the profile of someone you've ignored, you'll see a full-screen page reminding you that you're supposed to be ignoring this person. But, of course, you can view their profile if you must. The Ignore feature carries on to voice chat as well. You'll receive a warning telling you when you're about to join a voice chat with an ignored user. Here, too, you can ignore the warning if you'd like, but you will be able to hear the ignored user—there's no mute function in voice calls. How to Ignore a user in DiscordThere are two main ways you can Ignore a user. You can do so from the person's profile, or right from your Direct Messages if you've already got a conversation going with them. Visit their profile, or click their name in a group chat, then click the three-dotted Menu icon, and click the Ignore button. Credit: Khamosh Pathak From the popup, click the Ignore button to confirm. Credit: Khamosh Pathak To do this from a Direct Message with the user you want to ignore, right-click on the profile name and choose the Ignore option. At first, you'll still see their name in your Direct Messages list, though. Right-click and choose the Close DM feature to remove them from the list. You can always access their DMs or profile again but going to the Friends > All section. You can also easily reverse ignoring someone. Go back to their profile and click the Unignore button next to the You ignored them notice. View the full article

Are you considering a new business venture and wondering how to start a farm? It’s an ambitious goal. And you’re not alone in your thinking. In fact, a staggering 90% of all US farms fall under the small farm business category. Ready to get your hands dirty? If the answer is yes, start exploring our How to Start a Farm guide, which will help you make your small farm dreams a reality. How to Start a Farm: A Step-by-Step Guide There are various types of farms that aspiring entrepreneurs can establish. While each type may have its unique characteristics, several essential steps are common to most new farming ventures. Here are the key tips that aspiring farmers should be aware of. We will guide you through exactly how to start a farm. Identify Your Farming Niche Choosing the right farming niche is a critical step for farmers just starting out, as it sets the foundation for their agricultural journey. Begin by assessing your interests, skills, and resources, such as land, water, and capital. Research the market demand, focusing on local food preferences and trends in your area to identify potential sales opportunities. For your target market, niche markets can often command higher prices but may also require more specialized knowledge or marketing efforts. Evaluate how the environmental and economic sustainability of the niche corresponds with your values and objectives. Gain Farming Experience Starting to get experience in your chosen field is equally important for any aspiring farmer. Start small to manage risks and learn the ins and outs of your niche. A good way to start getting experience is through apprenticeships or working directly with large-scale producers or under-experienced farmers and ranchers in your chosen field. Practical experience is invaluable, so consider internships, volunteer opportunities, or working on a farm that specializes in your area of interest. Make sure you prioritize networking and collaborating with other farmers and industry professionals face-to-face and via social media or mailing lists. This will provide insights and expert advice and help you stay connected to the farming community. Educational resources like agricultural courses, workshops, and online forums can enhance your understanding. Keep in mind that farming is a lifelong learning journey, and being adaptable is essential for managing the challenges and changes in the agricultural landscape. Find Suitable Land for Your Farm Consider a few key things when looking for the perfect spot for starting a farming business. First, the soil is super important; it needs to be rich and ready to grow your crops. You’ll want a place with just the right climate, too. The area’s conservation needs are equally important. Additionally, start your market research before you begin farming. Look at how close you are to farmers’ markets, where you can sell your farm goodies like fruit, livestock, and dairy farm products. Being too far away could make getting your products to customers tough and expensive. And don’t forget about water! Your farm will need plenty of it to keep everything green and growing. So, take your time to check out the land, test the soil, and maybe even chat with some nearby farmers to get more insights into the surrounding area. Make sure you also look at zoning laws and property tax implications. For those interested in farming with livestock, the USDA has specific guidelines for the amount of space required for certain farm animals – mostly hoofed animals and poultry. So make sure there’s enough space to meet those requirements while allowing room for your farm to grow over time. Make a Farming Business Plan Creating a farm business plan is akin to crafting a roadmap for your farming journey. It provides clarity on your destination and the steps needed to reach it. Here’s what to include: Executive Summary: This is a quick snapshot of your farm’s mission, business name, and what you plan to grow or raise. Company Description: Dive into what makes your farm special and the kind of farming you’re into, like organic veggies or free-range chickens. Market Analysis: Show what you’ve learned about what people want to buy and who else is farming in your area. Organization and Management: Outline who’s running the farm and how it’s structured. If it’s just you, that’s cool, but if you’ve got a team, let everyone know who does what. Products and Services: List what you’ll sell, like fresh carrots or honey, and any extra services you might offer. Marketing Plan: Outline how you plan to promote your farm products and highlight what sets them apart from existing options. Financial Plan and Projections: Talk about how much revenue you think you’ll make and where it’ll come from. Be honest about the costs, too, like seeds and farm start equipment. This plan isn’t just a one-time thing; it’s something you’ll come back to and tweak as your farm grows and changes. It’s your farm’s story, with numbers and goals to aim for. Decide on a Business Structure Picking the right business structure is a big deal for any startup farm. It shapes everything from how you pay taxes to how much paperwork you have to deal with. Here’s how to consider your business structure before starting a farming business: Sole Proprietorship: This is the simplest way to go. It’s just you running the show, which means less paperwork and full control, but it also means you’re personally on the hook for any debts or issues. Partnership: If you’re teaming up with someone else, this might be the way to go. You share the responsibilities and the profits, but remember, you also share any problems that come up. Limited Liability Company (LLC): An LLC can give you the best of both worlds. You get some protection from personal liability, like in a corporation, but with the tax benefits and flexibility of a smaller operation. Corporation (C-Corp or S-Corp): Going this route means your farm is a totally separate entity from you, which is great for protecting your personal assets. But it also means more rules, more taxes, and more paperwork. Think about what makes sense for your farm’s size, your goals, and how much personal risk you’re willing to take. It’s a good idea to chat with a financial advisor or lawyer to help you make the best choice. Look into Financing Options Getting the cash to start or grow your farm business through loans, government grants, or private investment options is a big step in starting a farming business. You’ve got a few options to consider. Traditional bank loans are one route, but they often require collateral or a track record. Government programs, especially those geared towards agriculture, can be a great help, offering loans with better terms for new farmers or specific projects like conservation. Don’t overlook grants, which are like free money for specific farming activities or research. Many programs and services offer grants to people starting farming businesses. Another path is reaching out to investors or even trying crowdfunding, where lots of people chip in a little bit to support your dream. Remember, each option has its pros and cons, so it’s important to think about what makes the most sense for your farm’s needs and your financial situation. Consider Farm Insurance When you dive into the details of how to start farming, getting the right insurance can safeguard your hard work and investment from unexpected events. Here’s what you should think about: Property Insurance: This covers buildings and equipment. Whether a storm damages your barn or a fire takes out a tractor, you’re protected. Crop Insurance: Mother Nature can be unpredictable. Crop insurance helps you recover financially if your harvest is hit by drought, floods, or pests. Liability Insurance: If someone gets hurt on your farm or something goes wrong with your products, liability insurance has your back. Livestock Insurance: For those raising animals, this insurance can cover losses from things like disease or accidents. Workers’ Compensation: If you’ve got people working for you, this is a must. It covers them if they’re injured on the job. Choosing the right mix of insurance means looking at your farm’s specific needs and risks. It’s worth chatting with an insurance agent who knows the ins and outs of farming to tailor coverage that fits just right. Source Equipment, Seeds, or Livestock Starting a farming business, you’ll need the right tools, seeds, and maybe even animals to get things rolling. For equipment, look for deals on both new and used items; sometimes, local farm auctions or online marketplaces can be gold mines for good finds. When it comes to seeds, choose reputable suppliers who offer high-quality, climate-appropriate varieties. If your vision includes livestock, research breeders, or farms with a strong reputation for healthy, well-cared-for animals. Don’t forget that networking with other farmers can lead you to insider tips on where to get the best deals and products. Building relationships with suppliers and fellow farmers can also provide valuable support as your farm grows. Start Farming Kicking off the growing process on your new farm is an exciting moment. Begin by prepping your land, ensuring the soil is fertile and ready to prepare it for planting. You can do this by testing it and adding any needed nutrients. Next, carefully select your seeds or young plants, considering what thrives in your local climate and soil type. Planting should follow the natural rhythms of the seasons, with attention to optimal planting times for each crop. Research and plan this before starting a farming business. As your plants start to grow, keep a close eye on them, watering as needed and keeping weeds and pests at bay. Then, patiently wait for your crops to grow so you can reap the rewards of your first harvest. Consider hiring employees for your farm, especially a farmhand if you’re just starting out. Start to Sell Your Products Selling your crops for the first time is a thrilling step in your farming journey. It’s all about finding the right places where your fresh produce will shine and attract buyers. Here are some effective ways to sell your crops: Farmers Markets: This traditional option allows you to engage directly with customers who appreciate fresh, local produce. It’s also an excellent place to gather feedback and cultivate a loyal customer base. Community Supported Agriculture (CSA): Start a CSA program where people pay upfront for a share of your harvest throughout the season. It’s a win-win; you get early cash to help run the farm, and members enjoy regular fresh goods. Local Restaurants and Grocers: Partner with chefs and store owners looking for quality, locally sourced ingredients. It can be a steady outlet for your produce and boost your farm’s reputation. Online Sales: Set up an online store or join a digital marketplace for local foods. This can broaden your reach beyond the local community. Remember, successful selling starts with quality products and building strong relationships with your buyers. Keep them informed about what’s growing and ready for sale, and always listen to their needs and feedback. Market Your Farm Business Marketing your small farm business is all about telling your farm’s unique story and connecting with people who love fresh, local food. Start by creating a catchy name and logo that captures the essence of your farm. Use social media platforms like Instagram and Facebook to share beautiful photos of your crops, updates from the farm, and special events. Don’t underestimate the power of word-of-mouth; happy customers will spread the word faster than you think. Consider setting up a website where people can learn more about your farm, what you grow, and how to buy your products. Make sure you learn about search engine optimization and make sure your website has things like https. Participating in local farmers’ markets and community events is also a great way to get your name out there and meet your customers face-to-face. Remember, the goal is to build a community around your farm that supports and values the hard work you put into growing healthy, sustainable food. Understanding Small Farm Classification The term “small farm” often evokes images of modest plots of land teeming with crops and livestock. However, the official designation of a small farm goes beyond mere acreage to consider financial metrics. Specifically, a farm is classified as “small” based on its Gross Cash Farm Income (GCFI), not the size of its land. If a farm’s GCFI is below $350,000, it falls into the small farm category. This criterion is crucial for understanding and categorizing agriculture’s vast and varied landscape. It ensures that support, resources, and policies are tailored to meet small farm operators’ unique needs and challenges, who play a pivotal role in the agricultural industry. This classification underscores the economic dimensions of farming operations, highlighting the importance of financial performance in defining the scale and scope of a farm’s activities. The Current State of Small Farming in The US Although 90% of all farm businesses are defined as small, their numbers have gradually declined since the 1980s. According to the United States Department of Agriculture statistics, there are about 2 million small farms in the US, with an average size of 450 acres. But it’s important to know that although their numbers have declined, their output has tripled. That’s because of technological improvements in many aspects of farm work. Small farmers contribute about 20% towards the US agricultural products (crops) output. Want to know how your state fares? The USDA has information specific to each state and is a great resource to learn the best states to start a farm. Why Do You Want to Start a Small Farm Business? Beginning farmers in all types of farm product businesses share certain characteristics. Like other farmers, they enjoy outdoor work. They are self-starters, self-sufficient, and not adverse to working seven days a week. Many farmers, including teens interested in agribusiness, who started their own operations grew up in a farm environment, though many others did not. Many want a change in lifestyle. Farming Niches to Consider for a Successful Farm Business Here are a number of farm ideas to spark your interest: Organic Produce Farming: Specializes in growing fruits and vegetables without synthetic fertilizers or pesticides. Aspiring farmers should research organic certification requirements and sustainable soil management practices. Dairy Farming: Involves raising cattle for milk production. New farmers must understand animal husbandry, dairy production cycles, and regulations regarding milk quality and safety. Poultry Farming: Focuses on chicken farming or raising ducks or turkeys for eggs or meat. Beginners should learn about bird health, housing, nutrition, and local poultry farming regulations. Aquaculture: The farming of aquatic organisms like fish, shrimp, or oysters. Prospective farmers need to grasp water quality management, species-specific care, and the technical aspects of aquaculture systems. Hydroponic Farming: This method involves cultivating plants in nutrient-rich water solutions rather than soil. Those interested in how to start a farm using hydroponics should familiarize themselves with the fundamentals of hydroponic systems, plant nutrition, and controlled environment agriculture. Beekeeping: Involves raising bees for honey, wax, and pollination services. Newcomers to beekeeping should study bee biology, hive management, and the role of bees in ecosystem services. Vineyard Management: The cultivation of grapes for wine or table consumption. Aspiring vintners need to know about grape varieties, pruning techniques, and the wine-making process. Potato Farming: A staple with constant demand, potatoes have relatively low production costs. New farmers should consider soil health and crop rotation to maintain productivity. Butterfly Farming: Suitable for small-scale operations, it can serve educational, conservational, and ornamental purposes. Knowledge about butterfly species and habitat requirements is essential. Free-Range Chicken Farming: Raising chickens in a natural environment can set you apart. Familiarize yourself with organic standards and humane practices to appeal to a niche market. Organic Egg Production: Similar to chicken farming, but with a focus on eggs. Ethical treatment and organic feed can command premium prices. Game Bird Farming: Breeding birds like quail, pheasant, and chukar for gourmet markets or hunting preserves. Requires knowledge of specific bird care and licensing. Floriculture: Cultivating flowers can diversify farm offerings and attract a different customer base. Conduct market research on popular varieties and bouquet arrangements can add value. Alligator Farming: Ideal for warmer climates, alligator farming for meat and hides requires specific habitat conditions and regulatory compliance. Dairy Goat Farming: A viable option for those sensitive to cow’s milk, with a growing market for goat cheese and milk products. Understanding goat care and milking routines is key. Strawberry Cultivation: Highly seasonal with intense labor demands during the harvest period. Site selection and pest management are critical for a successful crop. Sunflower Cultivation: Not just visually appealing, but also useful for seed and oil production. Requires knowledge of soil fertility and spacing for optimal growth. Beekeeping: In demand for both honey production and pollination services. Understanding bee behavior and hive management is crucial for success. Hay Production: Specializes in grass cultivation for animal feed, avoiding typical chemical treatments. A comprehensive weed management strategy prior to sowing is essential. Deer Husbandry: Deer farming offers opportunities in the market for venison and antlers, but it requires ample space and secure fencing. Understanding deer biology and breeding techniques is essential. Aquaculture: Includes farming of crawfish, shrimp, oysters, and catfish, primarily in warmer regions. Water quality and species-specific care are paramount. Rabbit Farming: Known for rapid reproduction, with opportunities in meat production or luxury fibers like angora. Understanding breeding and care protocols is important. Sod Production: Involves growing and harvesting turf grass. Requires large-scale equipment and expertise in turf management and installation. Lawn care knowledge is equally beneficial. Specialty Tomato Farming: Focus on niche markets by growing rare or low-acid tomato varieties. Understanding tomato breeding, disease management, and effective marketing strategies can give you a competitive edge. How Much Does it Cost to Start a Farm? Venturing into the world of starting a farming business can be both exciting and daunting, especially when considering the financial implications. The costs associated with starting a farm can vary significantly based on a number of factors. Here’s a breakdown: Land Acquisition: Buying Land: If you’re starting from scratch and purchasing land, this will be your most significant cost. Prices per acre can vary dramatically based on location, accessibility, and fertility. Renting or Leasing: An alternative to buying is renting or leasing farmland. This can be more cost-effective in the short term but does not provide the long-term security of land ownership. Equipment and Machinery: Depending on the type of farming you’re interested in, you may need tractors, plows, seeders, irrigation systems, and more. Second-hand equipment can sometimes be a more affordable option for beginners. Seeds and Livestock: Whether you’re growing crops and plants or raising animals, there’s an initial investment in seeds or livestock. Organic seeds can be pricier than non-organic, and the breed or type of livestock can also influence costs. Infrastructure: Think barns, fences, storage facilities, and possibly a storefront or roadside stand. These structures can be significant expenses, especially if they need to be built from scratch. Operational Costs: Utilities, insurance, licenses, and labor (if you’re hiring help) all contribute to the recurring expenses of running a farm. Marketing and Distribution: If you’re planning to sell your produce or products, you may need to invest in marketing, transportation, and distribution channels to get your products to consumers. It’s crucial to recognize the value of diversified income streams. The majority of successful small farms often rely on a mix of farm income and “off-farm” income. For many beginner farmers, maintaining a regular job can be a strategic move, providing additional financial support during the initial stages of their farming venture. This can help mitigate risks and ensure stability as the farm grows and becomes more established. Why Small Farms Can Sometimes Fail There are a number of reasons why small farms can sometimes fail: Natural disasters Expensive machinery breakdowns Crop disease loss or animal/poultry disease loss – crop insurance can help, and livestock insurance is available from the USDA. Operating costs are higher than estimated. The Bottom Line The hardest choice may be the type of venture to start. It won’t be easy, but making a living from natural resources and hands-on work on your own farm can be very rewarding. Image: Envato Elements This article, "How to Start a Farm Successfully: From Backyard to Barnyard" was first published on Small Business Trends View the full article

Are you considering a new business venture and wondering how to start a farm? It’s an ambitious goal. And you’re not alone in your thinking. In fact, a staggering 90% of all US farms fall under the small farm business category. Ready to get your hands dirty? If the answer is yes, start exploring our How to Start a Farm guide, which will help you make your small farm dreams a reality. How to Start a Farm: A Step-by-Step Guide There are various types of farms that aspiring entrepreneurs can establish. While each type may have its unique characteristics, several essential steps are common to most new farming ventures. Here are the key tips that aspiring farmers should be aware of. We will guide you through exactly how to start a farm. Identify Your Farming Niche Choosing the right farming niche is a critical step for farmers just starting out, as it sets the foundation for their agricultural journey. Begin by assessing your interests, skills, and resources, such as land, water, and capital. Research the market demand, focusing on local food preferences and trends in your area to identify potential sales opportunities. For your target market, niche markets can often command higher prices but may also require more specialized knowledge or marketing efforts. Evaluate how the environmental and economic sustainability of the niche corresponds with your values and objectives. Gain Farming Experience Starting to get experience in your chosen field is equally important for any aspiring farmer. Start small to manage risks and learn the ins and outs of your niche. A good way to start getting experience is through apprenticeships or working directly with large-scale producers or under-experienced farmers and ranchers in your chosen field. Practical experience is invaluable, so consider internships, volunteer opportunities, or working on a farm that specializes in your area of interest. Make sure you prioritize networking and collaborating with other farmers and industry professionals face-to-face and via social media or mailing lists. This will provide insights and expert advice and help you stay connected to the farming community. Educational resources like agricultural courses, workshops, and online forums can enhance your understanding. Keep in mind that farming is a lifelong learning journey, and being adaptable is essential for managing the challenges and changes in the agricultural landscape. Find Suitable Land for Your Farm Consider a few key things when looking for the perfect spot for starting a farming business. First, the soil is super important; it needs to be rich and ready to grow your crops. You’ll want a place with just the right climate, too. The area’s conservation needs are equally important. Additionally, start your market research before you begin farming. Look at how close you are to farmers’ markets, where you can sell your farm goodies like fruit, livestock, and dairy farm products. Being too far away could make getting your products to customers tough and expensive. And don’t forget about water! Your farm will need plenty of it to keep everything green and growing. So, take your time to check out the land, test the soil, and maybe even chat with some nearby farmers to get more insights into the surrounding area. Make sure you also look at zoning laws and property tax implications. For those interested in farming with livestock, the USDA has specific guidelines for the amount of space required for certain farm animals – mostly hoofed animals and poultry. So make sure there’s enough space to meet those requirements while allowing room for your farm to grow over time. Make a Farming Business Plan Creating a farm business plan is akin to crafting a roadmap for your farming journey. It provides clarity on your destination and the steps needed to reach it. Here’s what to include: Executive Summary: This is a quick snapshot of your farm’s mission, business name, and what you plan to grow or raise. Company Description: Dive into what makes your farm special and the kind of farming you’re into, like organic veggies or free-range chickens. Market Analysis: Show what you’ve learned about what people want to buy and who else is farming in your area. Organization and Management: Outline who’s running the farm and how it’s structured. If it’s just you, that’s cool, but if you’ve got a team, let everyone know who does what. Products and Services: List what you’ll sell, like fresh carrots or honey, and any extra services you might offer. Marketing Plan: Outline how you plan to promote your farm products and highlight what sets them apart from existing options. Financial Plan and Projections: Talk about how much revenue you think you’ll make and where it’ll come from. Be honest about the costs, too, like seeds and farm start equipment. This plan isn’t just a one-time thing; it’s something you’ll come back to and tweak as your farm grows and changes. It’s your farm’s story, with numbers and goals to aim for. Decide on a Business Structure Picking the right business structure is a big deal for any startup farm. It shapes everything from how you pay taxes to how much paperwork you have to deal with. Here’s how to consider your business structure before starting a farming business: Sole Proprietorship: This is the simplest way to go. It’s just you running the show, which means less paperwork and full control, but it also means you’re personally on the hook for any debts or issues. Partnership: If you’re teaming up with someone else, this might be the way to go. You share the responsibilities and the profits, but remember, you also share any problems that come up. Limited Liability Company (LLC): An LLC can give you the best of both worlds. You get some protection from personal liability, like in a corporation, but with the tax benefits and flexibility of a smaller operation. Corporation (C-Corp or S-Corp): Going this route means your farm is a totally separate entity from you, which is great for protecting your personal assets. But it also means more rules, more taxes, and more paperwork. Think about what makes sense for your farm’s size, your goals, and how much personal risk you’re willing to take. It’s a good idea to chat with a financial advisor or lawyer to help you make the best choice. Look into Financing Options Getting the cash to start or grow your farm business through loans, government grants, or private investment options is a big step in starting a farming business. You’ve got a few options to consider. Traditional bank loans are one route, but they often require collateral or a track record. Government programs, especially those geared towards agriculture, can be a great help, offering loans with better terms for new farmers or specific projects like conservation. Don’t overlook grants, which are like free money for specific farming activities or research. Many programs and services offer grants to people starting farming businesses. Another path is reaching out to investors or even trying crowdfunding, where lots of people chip in a little bit to support your dream. Remember, each option has its pros and cons, so it’s important to think about what makes the most sense for your farm’s needs and your financial situation. Consider Farm Insurance When you dive into the details of how to start farming, getting the right insurance can safeguard your hard work and investment from unexpected events. Here’s what you should think about: Property Insurance: This covers buildings and equipment. Whether a storm damages your barn or a fire takes out a tractor, you’re protected. Crop Insurance: Mother Nature can be unpredictable. Crop insurance helps you recover financially if your harvest is hit by drought, floods, or pests. Liability Insurance: If someone gets hurt on your farm or something goes wrong with your products, liability insurance has your back. Livestock Insurance: For those raising animals, this insurance can cover losses from things like disease or accidents. Workers’ Compensation: If you’ve got people working for you, this is a must. It covers them if they’re injured on the job. Choosing the right mix of insurance means looking at your farm’s specific needs and risks. It’s worth chatting with an insurance agent who knows the ins and outs of farming to tailor coverage that fits just right. Source Equipment, Seeds, or Livestock Starting a farming business, you’ll need the right tools, seeds, and maybe even animals to get things rolling. For equipment, look for deals on both new and used items; sometimes, local farm auctions or online marketplaces can be gold mines for good finds. When it comes to seeds, choose reputable suppliers who offer high-quality, climate-appropriate varieties. If your vision includes livestock, research breeders, or farms with a strong reputation for healthy, well-cared-for animals. Don’t forget that networking with other farmers can lead you to insider tips on where to get the best deals and products. Building relationships with suppliers and fellow farmers can also provide valuable support as your farm grows. Start Farming Kicking off the growing process on your new farm is an exciting moment. Begin by prepping your land, ensuring the soil is fertile and ready to prepare it for planting. You can do this by testing it and adding any needed nutrients. Next, carefully select your seeds or young plants, considering what thrives in your local climate and soil type. Planting should follow the natural rhythms of the seasons, with attention to optimal planting times for each crop. Research and plan this before starting a farming business. As your plants start to grow, keep a close eye on them, watering as needed and keeping weeds and pests at bay. Then, patiently wait for your crops to grow so you can reap the rewards of your first harvest. Consider hiring employees for your farm, especially a farmhand if you’re just starting out. Start to Sell Your Products Selling your crops for the first time is a thrilling step in your farming journey. It’s all about finding the right places where your fresh produce will shine and attract buyers. Here are some effective ways to sell your crops: Farmers Markets: This traditional option allows you to engage directly with customers who appreciate fresh, local produce. It’s also an excellent place to gather feedback and cultivate a loyal customer base. Community Supported Agriculture (CSA): Start a CSA program where people pay upfront for a share of your harvest throughout the season. It’s a win-win; you get early cash to help run the farm, and members enjoy regular fresh goods. Local Restaurants and Grocers: Partner with chefs and store owners looking for quality, locally sourced ingredients. It can be a steady outlet for your produce and boost your farm’s reputation. Online Sales: Set up an online store or join a digital marketplace for local foods. This can broaden your reach beyond the local community. Remember, successful selling starts with quality products and building strong relationships with your buyers. Keep them informed about what’s growing and ready for sale, and always listen to their needs and feedback. Market Your Farm Business Marketing your small farm business is all about telling your farm’s unique story and connecting with people who love fresh, local food. Start by creating a catchy name and logo that captures the essence of your farm. Use social media platforms like Instagram and Facebook to share beautiful photos of your crops, updates from the farm, and special events. Don’t underestimate the power of word-of-mouth; happy customers will spread the word faster than you think. Consider setting up a website where people can learn more about your farm, what you grow, and how to buy your products. Make sure you learn about search engine optimization and make sure your website has things like https. Participating in local farmers’ markets and community events is also a great way to get your name out there and meet your customers face-to-face. Remember, the goal is to build a community around your farm that supports and values the hard work you put into growing healthy, sustainable food. Understanding Small Farm Classification The term “small farm” often evokes images of modest plots of land teeming with crops and livestock. However, the official designation of a small farm goes beyond mere acreage to consider financial metrics. Specifically, a farm is classified as “small” based on its Gross Cash Farm Income (GCFI), not the size of its land. If a farm’s GCFI is below $350,000, it falls into the small farm category. This criterion is crucial for understanding and categorizing agriculture’s vast and varied landscape. It ensures that support, resources, and policies are tailored to meet small farm operators’ unique needs and challenges, who play a pivotal role in the agricultural industry. This classification underscores the economic dimensions of farming operations, highlighting the importance of financial performance in defining the scale and scope of a farm’s activities. The Current State of Small Farming in The US Although 90% of all farm businesses are defined as small, their numbers have gradually declined since the 1980s. According to the United States Department of Agriculture statistics, there are about 2 million small farms in the US, with an average size of 450 acres. But it’s important to know that although their numbers have declined, their output has tripled. That’s because of technological improvements in many aspects of farm work. Small farmers contribute about 20% towards the US agricultural products (crops) output. Want to know how your state fares? The USDA has information specific to each state and is a great resource to learn the best states to start a farm. Why Do You Want to Start a Small Farm Business? Beginning farmers in all types of farm product businesses share certain characteristics. Like other farmers, they enjoy outdoor work. They are self-starters, self-sufficient, and not adverse to working seven days a week. Many farmers, including teens interested in agribusiness, who started their own operations grew up in a farm environment, though many others did not. Many want a change in lifestyle. Farming Niches to Consider for a Successful Farm Business Here are a number of farm ideas to spark your interest: Organic Produce Farming: Specializes in growing fruits and vegetables without synthetic fertilizers or pesticides. Aspiring farmers should research organic certification requirements and sustainable soil management practices. Dairy Farming: Involves raising cattle for milk production. New farmers must understand animal husbandry, dairy production cycles, and regulations regarding milk quality and safety. Poultry Farming: Focuses on chicken farming or raising ducks or turkeys for eggs or meat. Beginners should learn about bird health, housing, nutrition, and local poultry farming regulations. Aquaculture: The farming of aquatic organisms like fish, shrimp, or oysters. Prospective farmers need to grasp water quality management, species-specific care, and the technical aspects of aquaculture systems. Hydroponic Farming: This method involves cultivating plants in nutrient-rich water solutions rather than soil. Those interested in how to start a farm using hydroponics should familiarize themselves with the fundamentals of hydroponic systems, plant nutrition, and controlled environment agriculture. Beekeeping: Involves raising bees for honey, wax, and pollination services. Newcomers to beekeeping should study bee biology, hive management, and the role of bees in ecosystem services. Vineyard Management: The cultivation of grapes for wine or table consumption. Aspiring vintners need to know about grape varieties, pruning techniques, and the wine-making process. Potato Farming: A staple with constant demand, potatoes have relatively low production costs. New farmers should consider soil health and crop rotation to maintain productivity. Butterfly Farming: Suitable for small-scale operations, it can serve educational, conservational, and ornamental purposes. Knowledge about butterfly species and habitat requirements is essential. Free-Range Chicken Farming: Raising chickens in a natural environment can set you apart. Familiarize yourself with organic standards and humane practices to appeal to a niche market. Organic Egg Production: Similar to chicken farming, but with a focus on eggs. Ethical treatment and organic feed can command premium prices. Game Bird Farming: Breeding birds like quail, pheasant, and chukar for gourmet markets or hunting preserves. Requires knowledge of specific bird care and licensing. Floriculture: Cultivating flowers can diversify farm offerings and attract a different customer base. Conduct market research on popular varieties and bouquet arrangements can add value. Alligator Farming: Ideal for warmer climates, alligator farming for meat and hides requires specific habitat conditions and regulatory compliance. Dairy Goat Farming: A viable option for those sensitive to cow’s milk, with a growing market for goat cheese and milk products. Understanding goat care and milking routines is key. Strawberry Cultivation: Highly seasonal with intense labor demands during the harvest period. Site selection and pest management are critical for a successful crop. Sunflower Cultivation: Not just visually appealing, but also useful for seed and oil production. Requires knowledge of soil fertility and spacing for optimal growth. Beekeeping: In demand for both honey production and pollination services. Understanding bee behavior and hive management is crucial for success. Hay Production: Specializes in grass cultivation for animal feed, avoiding typical chemical treatments. A comprehensive weed management strategy prior to sowing is essential. Deer Husbandry: Deer farming offers opportunities in the market for venison and antlers, but it requires ample space and secure fencing. Understanding deer biology and breeding techniques is essential. Aquaculture: Includes farming of crawfish, shrimp, oysters, and catfish, primarily in warmer regions. Water quality and species-specific care are paramount. Rabbit Farming: Known for rapid reproduction, with opportunities in meat production or luxury fibers like angora. Understanding breeding and care protocols is important. Sod Production: Involves growing and harvesting turf grass. Requires large-scale equipment and expertise in turf management and installation. Lawn care knowledge is equally beneficial. Specialty Tomato Farming: Focus on niche markets by growing rare or low-acid tomato varieties. Understanding tomato breeding, disease management, and effective marketing strategies can give you a competitive edge. How Much Does it Cost to Start a Farm? Venturing into the world of starting a farming business can be both exciting and daunting, especially when considering the financial implications. The costs associated with starting a farm can vary significantly based on a number of factors. Here’s a breakdown: Land Acquisition: Buying Land: If you’re starting from scratch and purchasing land, this will be your most significant cost. Prices per acre can vary dramatically based on location, accessibility, and fertility. Renting or Leasing: An alternative to buying is renting or leasing farmland. This can be more cost-effective in the short term but does not provide the long-term security of land ownership. Equipment and Machinery: Depending on the type of farming you’re interested in, you may need tractors, plows, seeders, irrigation systems, and more. Second-hand equipment can sometimes be a more affordable option for beginners. Seeds and Livestock: Whether you’re growing crops and plants or raising animals, there’s an initial investment in seeds or livestock. Organic seeds can be pricier than non-organic, and the breed or type of livestock can also influence costs. Infrastructure: Think barns, fences, storage facilities, and possibly a storefront or roadside stand. These structures can be significant expenses, especially if they need to be built from scratch. Operational Costs: Utilities, insurance, licenses, and labor (if you’re hiring help) all contribute to the recurring expenses of running a farm. Marketing and Distribution: If you’re planning to sell your produce or products, you may need to invest in marketing, transportation, and distribution channels to get your products to consumers. It’s crucial to recognize the value of diversified income streams. The majority of successful small farms often rely on a mix of farm income and “off-farm” income. For many beginner farmers, maintaining a regular job can be a strategic move, providing additional financial support during the initial stages of their farming venture. This can help mitigate risks and ensure stability as the farm grows and becomes more established. Why Small Farms Can Sometimes Fail There are a number of reasons why small farms can sometimes fail: Natural disasters Expensive machinery breakdowns Crop disease loss or animal/poultry disease loss – crop insurance can help, and livestock insurance is available from the USDA. Operating costs are higher than estimated. The Bottom Line The hardest choice may be the type of venture to start. It won’t be easy, but making a living from natural resources and hands-on work on your own farm can be very rewarding. Image: Envato Elements This article, "How to Start a Farm Successfully: From Backyard to Barnyard" was first published on Small Business Trends View the full article

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With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss value and price. Humans are hard-wired to fear and avoid loss. Loss aversion is heavily linked with SEO because it’s the “pay now, might gain later” of the marketing world. So, as an offer, SEO is automatically less appealing than 99.9% of other marketing activities. Knowing this, SEOs need to understand value like the back of their hands. There are two components to price value: Acquisition utility: The value you get from the product or service. Transaction utility: How good of a deal you feel you are getting. Research shows that losing money triggers the same area of the brain as physical pain, making financial loss feel psychologically distressing. This is a key challenge for SEO as a service. Clients are naturally cautious, which affects how they perceive its value. As a result, SEO pricing tends to remain low across the industry. I’d say businesses spend more on their Christmas party than they do their SEO. That’s not to say we can’t increase the price we charge and earn from SEO. It’s a gentle reminder that SEO often scares clients, especially if they are not the business owner. Staff put their professional reputation on the line when choosing an SEO agency. Knowing all the above, here are seven tried-and-tested methods to increase your revenue from clients. 1. Break down your services to reduce client risk All agencies want to have retainers, but this can create barriers. When you ask the client to commit to a large sum but to spread that money out, this can raise alarm bells. The compound cost of retainers can add up, and prospects look at cancellation clauses and think, “I could sink $15,000 on you and have nothing to show for it.” To avoid this, the first concept to cover is splitting services. Service splitting involves breaking what you do into core deliverables or projects. This means that clients are only on the “hook” for specific elements, and they can leave at any time they wish. Sadly, this makes forecasting hard for agencies as payments are not monthly. Still, it can increase conversion rates, and if you price differently, you can make more revenue in stages. 2. Sell SEO strategy as a standalone service The next key aspect to consider is separating SEO strategy and selling it as its own service. Many agencies rush this process, often reducing strategy to nothing more than a basic to-do list with little competitive analysis or critical thinking. By offering strategy as a standalone service, you can price it higher – charging for your time, expertise, and insights. Dig deeper: 8 SEO costs that impact your ROI 3. Offer link building as an upsell, not an inclusion Many SEO retainers are built with links included in the retainer. This makes your retainers seem more valuable (SEO service + links). But by selling links as a separate service, you can price at a higher additional level. This isn’t about delivering less value for a higher price; it’s about offering more value at a higher price and giving clients options. 4. Consider digital PR to add more value Selling digital PR has taken off over the last few years, and for good reason. It works. While I don’t want to flood the industry with fake PRs dressed as SEOs, digital PR is a good service to offer clients alongside your SEO deliverables. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 5. Monetize advanced analytics and insights Most people will do reporting as standard, but much data and insights go unreported. You can offer advanced analytics services, from set-up to detailed reporting and, more importantly, insight. Because it’s the insight that people are often interested in the most. One agency I know charges $2,000 for analytics reports on top of the SEO work. 6. Use SEO sprints to generate quick wins and revenue SEO sprints allow clients to see results quickly by focusing on intensive, short-term efforts. While they are less common in the age of AI, some agencies still offer them. How does it work? Clients pay a fixed fee for a large body of work to be completed as quickly as possible. This can include technical sprints, content sprints, or other focused projects – all designed to deliver significant progress quickly. Selling sprints can be an effective way to generate additional revenue while providing high-impact results. 7. Implement smart pricing strategies to maximize client spend Pricing is the most significant factor, which is why I’ve saved it for last. There are many ways to approach it – the simplest is to boost revenue by increasing your prices. But how? Over the years, I’ve heard many ways to do this, but here are some solid methods. Increase pricing by 10% for each pitch Many struggle with imposter syndrome, which can hold back their confidence in pricing higher. To defeat this, increase your prices by 10% each time you pitch until someone says no. Once they say no, ask why, and then reduce by 10%. The aim is to continue doing this until you reach your highest price and know the market cannot tolerate any higher. Price architecture This is a big subject that we don’t have time to go into detail, but essentially offer more than one price and offer. Often seen in the SaaS market, you combine offers and pricing to create a tiered system. Call it bronze, silver, or gold service levels if you like. The point is that the client can pick an option that suits them but is designed to suit them. Premium offer Again, this is a version of price architecture. But here, you have an ultra-high premium offer designed to make your other offer seem more reasonable. You can have a “deluxe SEO service” at a high cost. But you show them your standard offer next to the deluxe option you give clients. This gives them a choice, making your standard offer more appealing. The battle in SEO will involve pipeline and sales for the next year or so. As the economy continues to grow at a snail’s pace, or worse, possibly contract. You will need methods to increase revenue. Using any or a combination of the tactics above can yield more profit, which you can then invest back into pipeline development. Because without increased profit, pipeline development can be a challenge. Dig deeper: How much does SEO really cost View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Samsung Galaxy S22 (Factory Unlocked) is up for grabs at $347.99 on Woot—way down from its original $849.99. That’s a massive $500 price drop, but it’s only around for four days (or until it sells out). Prime members also get free shipping, while non-Prime shoppers will have to pay $6 (unfortunately, shipping isn’t available to Alaska, Hawaii, or PO boxes). Samsung Galaxy S22 (Factory Unlocked) $347.00 $849.99 Save $502.99 Get Deal Get Deal $347.00 $849.99 Save $502.99 For under $350, you’re getting a compact, premium phone (covered by a one-year Samsung manufacturer-limited warranty) that still holds up in 2024. This Phantom Black version on sale comes with 8GB RAM and 256GB of storage, so you won’t have to worry about running out of space anytime soon. Plus, its 6.1-inch AMOLED screen is reportedly bright, crisp, and adaptive, shifting between 48Hz and 120Hz depending on what you’re doing, and if you want to save battery, you can lock it at 60Hz, according to this PCMag review. Performance-wise, its Snapdragon 8 Gen 1 processor keeps things fast and smooth, and Samsung’s OneUI (on Android 12) is loaded with handy features. If you travel a lot, you’ll appreciate its full 5G support across U.S. networks, with solid connectivity even in weaker signal areas. The S22's camera setup is solid, especially for this price—its 50MP main sensor captures detailed shots, its ultra-wide lens is great for landscapes, and its 3x telephoto gives you a nice zoom for portraits. The S22 lets you record videos in 4K at 60fps or 8K (though it’s locked to 24fps). On the downside, the battery life of the S22 isn’t great. Its 3,700mAh battery barely lasts over five hours of screen time, which means you’ll probably need a midday charge if you’re a heavy user. And, while it does support 15W wireless charging and reverse charging, its fast charging speeds could’ve been better. View the full article

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If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are down around 4% in premarket trading this morning as of the time of this writing after surging over 17% yesterday on optimism about the company’s Q2 2025 earnings, which will be announced after the close of market today. But while investors are no doubt interested in learning how the storage and server solutions company performed in its most recent quarter, they are also eagerly awaiting news from the company on the filing status of its much-delayed Form 10-K with the U.S. Securities and Exchange Commission (SEC). Unless that form is filed within the next two weeks, Super Micro Computer (aka Supermicro) is at risk of being delisted from the Nasdaq. Here’s what to know in the run-up to Supermicro’s eagerly anticipated updates. SMCI stock has been on a wild ride recently It’s not uncommon for people to describe the recent experience of SMCI investors as being on a roller-coaster they can’t get off of. This is due to several concerning events surrounding the company, which began in the latter half of 2024. The drama kicked off in August when a report from activist investment short-selling firm Hindenburg Research alleged that it had discovered “glaring accounting red flags” at Supermicro. The following month, the Wall Street Journal reported that the U.S. Department of Justice (DOJ) was investigating the company over alleged accounting irregularities. But things really hit the fan in October when Supermicro’s auditor, Ernst & Young, resigned from its duties. In EY’s resignation letter, the accounting firm said it was “unwilling to be associated with the financial statements prepared by [Super Micro Computer’s] management.” Given all the uncertainty and concern this spate of news generated, it’s little surprise SMCI stock spent much of the past six months experiencing extreme volatility. For example, after EY announced its resignation as the company’s auditor, SMCI stock plummeted 32% in one day. By mid-November, shares were trading below $18 at one point. (This is a significant contrast to early 2024 when shares topped $120.) The stock recovered some by the first part of December after a special committee said it found “no evidence of misconduct” at the company. But since then, SMCI shares have fluctuated up and down—including yesterday with their 17% rise and today’s premarket fall of about 4%. Will Supermicro be delisting from the Nasdaq? A major concern for investors is the fact that Supermicro has so far failed to file an important form with the SEC. This form, known as Form 10-K, is a legal requirement, and if it is not filed, the company can be delisted from the Nasdaq stock exchange. Indeed, Nasdaq has now given Supermicro until February 25 to file the form, according to the company. Should Supermicro fail to file the form by then, the company could be booted from the Nasdaq—something that would be a devastating blow to both itself and its investors. This means that besides finding out how the company’s Q2 went when the company delivers its earnings today, investors will be paying close attention to any updates on the company’s delinquent SEC filing. Where will SMCI stock price go from here? In March 2024, Super Micro Computer shares were trading at an all-time high of above $122, but by November, they had crashed to below $18. In the past year, they have lost over 42% of their value, as of yesterday’s close. However, year-to-date SMCI shares are up nearly 40%. Where they go from here, at least in the short term, will likely be very dependent on both the financial results the company announces today and the update it gives about its delinquent SEC filing and any possible delisting from the Nasdaq. Supermicro is expected to announce its Q2 2025 results today (February 11, 2025) at 5 p.m. ET. View the full article

We may earn a commission from links on this page. The Apple Watch—and other smartwatches—are designed to be worn on your wrist. But why not wear it elsewhere? I’ve worn an Apple Watch on my ankle to keep it out of the way during kettlebell workouts, and that’s also a common placement for people who walk while they work, or who have a job or hobby that isn’t compatible with constant watch-wearing. So how do you do this, why might you do this, and is the data really just as accurate? Here’s what you need to know. How to wear your Apple Watch on your ankleLet’s get the “how” out of the way first. If you have small feet (and ankles), you can just slip your regular wristband onto your ankle. I find that with a sport loop (the velcro band) I can fully loosen it, and just barely manage to slide it over my foot. What’s easier, though, is detaching one end of the wristband from the watch. Wrap it around your ankle, and then fasten the band. You still need a bit of length on the band to be able to close the velcro, but this works for me (and is a lot easier than taking my shoe off). All that said, there is an even simpler way: Buy yourself an extra-long strap that can easily fit your ankle. (You can also wear it on your bicep, if you prefer.) Ankle/Arm Band Compatible with Apple Watch 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm, Breathable Nylon Armband for IWatch SE Ultra Series 10 9 8 7 6 5 4 3 2 1, Stretchy Ankle Strap for Women Men $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Shop Now Shop Now $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Why people wear their Apple Watch on their ankleThere are two types of people in this world: those who hear about ankle straps and go “why?” (or “doesn’t that look like an ankle monitor?” which, no, it doesn’t) and those who go “of course,” because they either do it themselves or immediately see the utility. These are some of the most common reasons: To count steps while your hands aren’t moving, for example if you walk on a treadmill while you work or get in most of your steps while pushing a stroller or cart. To keep your watch out of the way during activities like boxing (where you might wear wraps or gloves) or kettlebell workouts (where the weight often rests against your wrist). To comply with rules about not wearing watches at work—for example, surgeons or factory workers who need to keep their wrists unadorned. Sure, you could solve some of these problems with a different device like a Whoop, but why pay the subscription fees when you could just get an ankle strap for the smartwatch you already have? For sports, I’d argue it’s best to use a chest strap to monitor your heart rate, but I’m not the smartwatch police. You do what you like. How well does the Apple Watch count steps when worn on your ankle? To answer this question, I did some tests. I walked on a treadmill for three minutes per test, at 3.0 miles per hour (a normal walking pace). I had an Apple Watch Series 10 on either my left wrist or left ankle, and for comparison a Garmin Forerunner 265S on my right, paired to a chest strap. I counted steps the old fashioned way (“one, two, three…”) and learned that I typically take 105-110 steps per minute at this pace. Here’s what I got from my devices: Walking normally, hands swinging at my sides: 320 steps on Apple Watch, 322 on Garmin Walking with my hands resting on the treadmill handlebar in front of me: 318 steps on Apple Watch, 0(!) on Garmin Apple Watch on the inside of my ankle: 326 steps on Apple Watch, 326 on Garmin (note: this position on my ankle was pretty uncomfortable.) Apple Watch on the outside of my ankle: 315 steps on Apple Watch, 308 on Garmin The Apple Watch got nearly the same step count for all of the tests, wrist and ankle, which surprised me. I was equally surprised that the Garmin counted none for the test where my hands were resting on the handlebar. While this is the result I got with a nice new Series 10 Apple Watch, it’s possible that older models and other brands of watch may not pick up steps as well while your hands aren’t moving, or that it may depend on exactly what you’re doing—typing versus just resting, for example. How accurate is the Apple Watch for heart rate when worn on your ankle? Apple watch on ankle, shown in purple; chest strap heart rate in blue. Credit: Beth Skwarecki For heart rate, the story was a bit different. It seems to be hard for the sensor to get a good contact with skin when worn on a body part as lumpy and mobile as an ankle. I’ve noticed this anecdotally—it was an issue during those kettlebell workouts I did before I got a chest strap—so I thought I’d test it here as well. And I did, indeed, find that the ankle-mounted watch didn’t capture an accurate heart rate. My tests were too short to be very conclusive, but on my wrist, my heart rate from the watch varied in a normal-looking pattern, more or less keeping pace with the chest strap. On the ankle, I tended to get a flat reading, seemingly without any consistent relationship with the chest strap. I wouldn’t recommend relying on the heart rate data from an ankle-worn Apple Watch, although to be honest anyone who cares about accuracy should just get a chest strap already. A $25 Coospo will do the job just fine. View the full article

How is it that no matter how much you intend to get to bed earlier, you never do? And morning mercilessly comes at the same time no matter how little sleep you’ve gotten. If you struggle with the evening slide where you stay up too late to get things done, or to have some “me” time, you’re not alone. It’s a common issue that I see with my time management coaching clients. Here are three of the strategies that I’ve found most effective to stop the evening slide, get to bed on time, and still get everything done. Keep the Dominos Up Getting to bed late is often the final block in a chain effect that began much earlier in the day. So to beat the evening slide, you need to keep the dominos up starting in the late afternoon. I recommend aiming for a standard time when you wrap up work for the day. Then if permissible, block the 30 minutes before that time on a recurring basis. That keeps meetings from getting scheduled to end when you want to be logging off. That also gives you a few minutes to do a final email check, glance at your daily plan to ensure all the most critical items are completed, and tidy up your desk area. The next domino that you’ll want to keep upright is when you eat dinner. If you’re not intentional, you can suddenly realize it’s 8 p.m. and that you haven’t decided what you’re eating that night. I recommend deciding what’s for dinner by the time you get off work. And if you’re not The Food Channel-type, have some easy options on hand. That could look like frozen or premade food from the grocery story, cooking extra on the weekend, ordering a big lunch so that you have some leftovers, or putting in a delivery order as you’re finishing work. Eating earlier not only helps you get to bed earlier, but also can also help your digestion. For some of my coaching clients, eating less than three hours before they went to sleep lead to heartburn. The final domino is recognizing how long it takes between when you start getting ready for bed and actually turn the lights out. This really varies from person to person, but in my experience, it usually takes at least 15–20 minutes and for some can take up to an hour. I’ve had to accept that even though I wish it was faster that I take about 30–45 minutes to tidy up the house, double-check the doors are locked, brush my teeth, wash my face, and do the other little items in my evening wind down routine. I actually set an alarm on my phone Sunday through Thursday to remind me that if I want to get to bed on time, I need to start getting ready for bed now. Seize the Moments If you find the reason that you’re staying up late after you’ve gotten home, eaten dinner, walked your dog, and put your kids to bed, is that you feel like you have no other time to get things done, then it’s time to explore how you could better seize the moments. There might be underutilized pockets in your day where bit-by-bit you could check items off the list. For example, instead of turning to social media, you could turn to your to-do list on your breaks, call your insurance agent on your commute home, listen to a self-development podcast while you’re working out, or look at reviews for new running shoes while you’re waiting in line. I find the two necessary components to taking advantage of these times is to first of all recognize them as opportunities. And second of all, have ideas on hand of what you’ll do so that you’re prepared. For example if I know I’ll have some drive time, I’ll write into my daily plan who I intend to call or what I’d like to listen to or think about. Sometimes, I just need to chill and zone out. But many times, it feels good to get things done in the car. If you don’t prefer to decide exactly what you’re going to do in advance, you could at least have a task list on your phone of potential ideas you can pick from when the pockets of time open up. Getting more done that you need to do or want to do earlier in the day can keep you from feeling like you must stay up later. Script Your Night If you really have to get something done in the evening that just couldn’t happen during the day, it’s important to script exactly what that looks like. For example, you’ll want to decide on the specific task, like reviewing a report or ordering a birthday present. Clarify an ideal stopping point, such as I’d like this wrapped up by 9 p.m. And a must-stop point such as I have to end by 10 p.m., or I’ll be exhausted tomorrow. The reason why you want to decide these specifics in advance is that a script prevents you from wandering from: I guess I’ll catch up on email and then maybe I’ll check a few things off of my task list and then how about I take a peek at the news? Then before you know it . . . three hours have gone by, and it’s midnight. To really have the ability to script your evening, you’ll also need to not work to the deadline. If the report isn’t due that day or the deadline for ordering baseball uniforms isn’t that night, you can choose to stick to your drop-dead deadline and finish the task tomorrow. But if you are down to the wire, you might need to stay up no matter what. Mornings don’t have to be so excruciatingly painful, and your time doesn’t have to feel so limited. With the right time management strategies you can beat the evening slide, get to bed on time, and still get everything done. View the full article