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Lately, you may have noticed headlines about anti-DEI executive orders. While these orders are aimed at the federal government and don’t directly affect companies, they can make anyone who cares about inclusion feel uneasy. If your organization is serious about creating a fair and welcoming workplace, now is a good time to review and refresh your strategy. Let’s chat about some practical ways to stay focused on your values and navigate these challenging headlines. Reassure your team that inclusion is legal First things first, it’s important to remind everyone that diversity, equity, and inclusion work is completely legal. In an email interview, Working IDEAL’s Jenny Yang and Pamela Coukos shared with me that no executive order can stop private employers from advancing equal opportunity under Title VII of the Civil Rights Act of 1964. In simple terms, if your DEI strategy is about creating a fair workplace without giving tangible preferences to one group over another, you’re in the clear. Take a moment to review your programs with your legal counsel. This will help you adjust any practices that might seem risky, like hiring quotas or mandatory training that could be misinterpreted. A quick check can reassure your team and help you move forward confidently. Be clear about your DEI intentions Your employees look to you for guidance. In today’s fast-paced world, assumptions fill in the gaps when information is missing. That’s why it’s a good idea to make a clear statement about your organization’s commitment to inclusion. For example, you might say, “At our organization, we care deeply about creating a workplace where everyone feels valued and can thrive.” No need for jargon—simple, honest language goes a long way. Leaders at companies like Costco and Cisco have already set the tone by speaking openly about why inclusion matters, and that kind of clarity builds trust both inside and outside the company. Prepare talking points for your leaders In a time when DEI is often in the spotlight, it helps to be ready with a few friendly, clear talking points. Equip your managers and team leaders with simple responses that highlight your organization’s commitment. For instance, they might say: “We are committed to inclusion because it helps us attract the best talent and better serve our community.” “Our focus on fairness and belonging drives innovation and strengthens our team.” By having these talking points at the ready, your leaders can confidently address questions from employees, the media, or even casual conversation. This preparedness shows that you are proud of your commitment and ready to discuss it openly. Reset the narrative around DEI A lot of the current debate around DEI comes from misunderstandings. It’s not about setting quotas or forcing anyone into a box—it’s about educating our teams and creating an environment where everyone can succeed. Instead of getting tangled in polarizing language, consider framing your approach around ideas like fairness, belonging, and the value of diverse perspectives. When you do this, it’s easier for people to see that DEI work benefits everyone, not just a select group. Show the cost of exclusion It might sound a bit business-like, but sometimes numbers speak louder than words. Studies show that companies can boost global profits by billions of dollars when they have more inclusive work cultures. Think of it this way: Excluding great talent because of outdated practices costs more in turnover, lawsuits, and missed opportunities than investing in a fair workplace ever could. The return on investment for DEI can be hard to measure but it is not impossible. By showing the tangible benefits of inclusion, you can make a strong case that your DEI efforts are not only the right thing to do but also smart for business. Take a proactive approach According to a recent study by Resume.org, 87% of companies are committed to including DEI initiatives in their workplaces. Instead of waiting for critics to question your commitment, why not take charge of the conversation? Consider hosting an event, writing a blog post, or issuing a press release that shares your organization’s success stories around inclusion. When you speak first, you set the tone and frame the narrative on your own terms. It’s a chance to show that you’re not just reacting to anti-DEI headlines, but actively building a better future for your team. Use your voice for change Many people trust businesses to lead social change. If inclusion is a priority for you, use your influence to push for policies that support fairness in the broader community. Whether it’s by lobbying local lawmakers or partnering with other organizations, standing up for what you believe in can make a difference beyond your own company. For instance, Salsforce recently threatened to leave Indiana over legislation that would harm the LGBTQ+ community. Thanks in part to the company’s involvement, the law didn’t pass. In the end, anti-DEI executive orders are just one piece of the bigger picture. They do not directly impact your organization if you’re committed to doing the right thing. By reassuring your team, communicating clearly, preparing thoughtful responses, and taking proactive steps, you can keep your focus on building a truly inclusive workplace. Remember, saying no to outdated practices isn’t a rejection—it’s a redirection toward a future where fairness, respect, and inclusion guide every decision. View the full article

California-based seafood manufacturer Tri-Union Seafoods has issued a voluntary recall of select canned tuna products due to a potential contamination risk from Clostridium botulinum, a bacteria that can cause serious and potentially fatal food poisoning. The recall follows a supplier notification that a manufacturing defect in the “easy open” pull-tab lids may compromise the product’s seal, leading to leaks or contamination over time. While no illnesses have been reported, Tri-Union say it’s taking precautionary measures to ensure consumer safety. Which products were impacted? The recalled tuna products were distributed across multiple retailers nationwide under the Genova, Van Camp’s, HEB, and Trader Joe’s brands. The affected brands and locations include: H-E-B label Texas Trader Joe’s label Delaware Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Minnesota Missouri Nebraska New Jersey New York North Carolina Ohio Pennsylvania Virginia Washington, D.C. Wisconsin Genova 7 oz Costco in Florida and Georgia Genova 5 oz Harris Teeter Publix H-E-B Kroger Safeway Walmart Genova 5 oz (independent retailers) Alabama Arkansas Arizona California Florida Georgia North Carolina New Jersey Tennessee Texas Van Camp’s label Walmart and independent retailers in Pennsylvania, Florida, and New Jersey Tri-Union Seafoods has confirmed that no other products are affected by this recall. What Is Botulism? Botulism is a rare but serious illness caused by a toxin produced by Clostridium botulinum. According to the Centers for Disease Control and Prevention (CDC), the toxin affects the nervous system, potentially leading to paralysis and breathing difficulties, and can be fatal if untreated. What are the symptoms of Botulism? Difficulty swallowing Muscle weakness Double or blurry vision Drooping eyelids Slurred speech Difficulty breathing Difficulty moving the eyes Nausea, vomiting, diarrhea, or stomach pain (foodborne cases) In infants: Weak crying, poor feeding, drooping eyelids Anyone experiencing these symptoms should seek immediate medical attention. What if I have a recalled tuna product? Consumers are urged not to eat the recalled tuna, even if it looks or smells normal, and to return the recalled cans to the store for a full refund. Contact Tri-Union Seafoods for a retrieval kit and a replacement coupon. You can also read the recall notice on the website of the Food and Drug Administration (FDA). View the full article

California-based seafood manufacturer Tri-Union Seafoods has issued a voluntary recall of select canned tuna products due to a potential contamination risk from Clostridium botulinum, a bacteria that can cause serious and potentially fatal food poisoning. The recall follows a supplier notification that a manufacturing defect in the “easy open” pull-tab lids may compromise the product’s seal, leading to leaks or contamination over time. While no illnesses have been reported, Tri-Union say it’s taking precautionary measures to ensure consumer safety. Which products were impacted? The recalled tuna products were distributed across multiple retailers nationwide under the Genova, Van Camp’s, HEB, and Trader Joe’s brands. The affected brands and locations include: H-E-B label Texas Trader Joe’s label Delaware Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Minnesota Missouri Nebraska New Jersey New York North Carolina Ohio Pennsylvania Virginia Washington, D.C. Wisconsin Genova 7 oz Costco in Florida and Georgia Genova 5 oz Harris Teeter Publix H-E-B Kroger Safeway Walmart Genova 5 oz (independent retailers) Alabama Arkansas Arizona California Florida Georgia North Carolina New Jersey Tennessee Texas Van Camp’s label Walmart and independent retailers in Pennsylvania, Florida, and New Jersey Tri-Union Seafoods has confirmed that no other products are affected by this recall. What Is Botulism? Botulism is a rare but serious illness caused by a toxin produced by Clostridium botulinum. According to the Centers for Disease Control and Prevention (CDC), the toxin affects the nervous system, potentially leading to paralysis and breathing difficulties, and can be fatal if untreated. What are the symptoms of Botulism? Difficulty swallowing Muscle weakness Double or blurry vision Drooping eyelids Slurred speech Difficulty breathing Difficulty moving the eyes Nausea, vomiting, diarrhea, or stomach pain (foodborne cases) In infants: Weak crying, poor feeding, drooping eyelids Anyone experiencing these symptoms should seek immediate medical attention. What if I have a recalled tuna product? Consumers are urged not to eat the recalled tuna, even if it looks or smells normal, and to return the recalled cans to the store for a full refund. Contact Tri-Union Seafoods for a retrieval kit and a replacement coupon. You can also read the recall notice on the website of the Food and Drug Administration (FDA). View the full article

A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic. The post Transactional AI Traffic: A Study Of Over 7 Million Sessions appeared first on Search Engine Journal. View the full article

There are times when blocking someone on Discord just seems downright harsh. Plus, when you block someone, they'll know that you've done so, which might lead to unwanted drama. Perhaps you simply want to ignore that they exist. You can go on with your merry life, and they can do their own thing. No hard feelings. Well, Discord has now added a feature appropriately called Ignore, so you can do just that. What does it mean to Ignore someone on Discord?Ignore is basically a mute feature. It lets you mute someone who's annoying or downright abusive. All without the added drama that comes with outright blocking someone. You can even use it to take a temporary break from someone, since they won't know when you've ignored them. Ignored users will still be able to see your profile, and they can still send you messages, it's just that you'll remain blissfully unaware of these interactions unless you choose to peak at them. When an ignored user send a message in group chats, DMs, or anywhere across the server, their messages will be hidden by default, but you'll have an option to view them using the Show button. You also won't get notifications about their activity. And when you visit the profile of someone you've ignored, you'll see a full-screen page reminding you that you're supposed to be ignoring this person. But, of course, you can view their profile if you must. The Ignore feature carries on to voice chat as well. You'll receive a warning telling you when you're about to join a voice chat with an ignored user. Here, too, you can ignore the warning if you'd like, but you will be able to hear the ignored user—there's no mute function in voice calls. How to Ignore a user in DiscordThere are two main ways you can Ignore a user. You can do so from the person's profile, or right from your Direct Messages if you've already got a conversation going with them. Visit their profile, or click their name in a group chat, then click the three-dotted Menu icon, and click the Ignore button. Credit: Khamosh Pathak From the popup, click the Ignore button to confirm. Credit: Khamosh Pathak To do this from a Direct Message with the user you want to ignore, right-click on the profile name and choose the Ignore option. At first, you'll still see their name in your Direct Messages list, though. Right-click and choose the Close DM feature to remove them from the list. You can always access their DMs or profile again but going to the Friends > All section. You can also easily reverse ignoring someone. Go back to their profile and click the Unignore button next to the You ignored them notice. View the full article

Are you considering a new business venture and wondering how to start a farm? It’s an ambitious goal. And you’re not alone in your thinking. In fact, a staggering 90% of all US farms fall under the small farm business category. Ready to get your hands dirty? If the answer is yes, start exploring our How to Start a Farm guide, which will help you make your small farm dreams a reality. How to Start a Farm: A Step-by-Step Guide There are various types of farms that aspiring entrepreneurs can establish. While each type may have its unique characteristics, several essential steps are common to most new farming ventures. Here are the key tips that aspiring farmers should be aware of. We will guide you through exactly how to start a farm. Identify Your Farming Niche Choosing the right farming niche is a critical step for farmers just starting out, as it sets the foundation for their agricultural journey. Begin by assessing your interests, skills, and resources, such as land, water, and capital. Research the market demand, focusing on local food preferences and trends in your area to identify potential sales opportunities. For your target market, niche markets can often command higher prices but may also require more specialized knowledge or marketing efforts. Evaluate how the environmental and economic sustainability of the niche corresponds with your values and objectives. Gain Farming Experience Starting to get experience in your chosen field is equally important for any aspiring farmer. Start small to manage risks and learn the ins and outs of your niche. A good way to start getting experience is through apprenticeships or working directly with large-scale producers or under-experienced farmers and ranchers in your chosen field. Practical experience is invaluable, so consider internships, volunteer opportunities, or working on a farm that specializes in your area of interest. Make sure you prioritize networking and collaborating with other farmers and industry professionals face-to-face and via social media or mailing lists. This will provide insights and expert advice and help you stay connected to the farming community. Educational resources like agricultural courses, workshops, and online forums can enhance your understanding. Keep in mind that farming is a lifelong learning journey, and being adaptable is essential for managing the challenges and changes in the agricultural landscape. Find Suitable Land for Your Farm Consider a few key things when looking for the perfect spot for starting a farming business. First, the soil is super important; it needs to be rich and ready to grow your crops. You’ll want a place with just the right climate, too. The area’s conservation needs are equally important. Additionally, start your market research before you begin farming. Look at how close you are to farmers’ markets, where you can sell your farm goodies like fruit, livestock, and dairy farm products. Being too far away could make getting your products to customers tough and expensive. And don’t forget about water! Your farm will need plenty of it to keep everything green and growing. So, take your time to check out the land, test the soil, and maybe even chat with some nearby farmers to get more insights into the surrounding area. Make sure you also look at zoning laws and property tax implications. For those interested in farming with livestock, the USDA has specific guidelines for the amount of space required for certain farm animals – mostly hoofed animals and poultry. So make sure there’s enough space to meet those requirements while allowing room for your farm to grow over time. Make a Farming Business Plan Creating a farm business plan is akin to crafting a roadmap for your farming journey. It provides clarity on your destination and the steps needed to reach it. Here’s what to include: Executive Summary: This is a quick snapshot of your farm’s mission, business name, and what you plan to grow or raise. Company Description: Dive into what makes your farm special and the kind of farming you’re into, like organic veggies or free-range chickens. Market Analysis: Show what you’ve learned about what people want to buy and who else is farming in your area. Organization and Management: Outline who’s running the farm and how it’s structured. If it’s just you, that’s cool, but if you’ve got a team, let everyone know who does what. Products and Services: List what you’ll sell, like fresh carrots or honey, and any extra services you might offer. Marketing Plan: Outline how you plan to promote your farm products and highlight what sets them apart from existing options. Financial Plan and Projections: Talk about how much revenue you think you’ll make and where it’ll come from. Be honest about the costs, too, like seeds and farm start equipment. This plan isn’t just a one-time thing; it’s something you’ll come back to and tweak as your farm grows and changes. It’s your farm’s story, with numbers and goals to aim for. Decide on a Business Structure Picking the right business structure is a big deal for any startup farm. It shapes everything from how you pay taxes to how much paperwork you have to deal with. Here’s how to consider your business structure before starting a farming business: Sole Proprietorship: This is the simplest way to go. It’s just you running the show, which means less paperwork and full control, but it also means you’re personally on the hook for any debts or issues. Partnership: If you’re teaming up with someone else, this might be the way to go. You share the responsibilities and the profits, but remember, you also share any problems that come up. Limited Liability Company (LLC): An LLC can give you the best of both worlds. You get some protection from personal liability, like in a corporation, but with the tax benefits and flexibility of a smaller operation. Corporation (C-Corp or S-Corp): Going this route means your farm is a totally separate entity from you, which is great for protecting your personal assets. But it also means more rules, more taxes, and more paperwork. Think about what makes sense for your farm’s size, your goals, and how much personal risk you’re willing to take. It’s a good idea to chat with a financial advisor or lawyer to help you make the best choice. Look into Financing Options Getting the cash to start or grow your farm business through loans, government grants, or private investment options is a big step in starting a farming business. You’ve got a few options to consider. Traditional bank loans are one route, but they often require collateral or a track record. Government programs, especially those geared towards agriculture, can be a great help, offering loans with better terms for new farmers or specific projects like conservation. Don’t overlook grants, which are like free money for specific farming activities or research. Many programs and services offer grants to people starting farming businesses. Another path is reaching out to investors or even trying crowdfunding, where lots of people chip in a little bit to support your dream. Remember, each option has its pros and cons, so it’s important to think about what makes the most sense for your farm’s needs and your financial situation. Consider Farm Insurance When you dive into the details of how to start farming, getting the right insurance can safeguard your hard work and investment from unexpected events. Here’s what you should think about: Property Insurance: This covers buildings and equipment. Whether a storm damages your barn or a fire takes out a tractor, you’re protected. Crop Insurance: Mother Nature can be unpredictable. Crop insurance helps you recover financially if your harvest is hit by drought, floods, or pests. Liability Insurance: If someone gets hurt on your farm or something goes wrong with your products, liability insurance has your back. Livestock Insurance: For those raising animals, this insurance can cover losses from things like disease or accidents. Workers’ Compensation: If you’ve got people working for you, this is a must. It covers them if they’re injured on the job. Choosing the right mix of insurance means looking at your farm’s specific needs and risks. It’s worth chatting with an insurance agent who knows the ins and outs of farming to tailor coverage that fits just right. Source Equipment, Seeds, or Livestock Starting a farming business, you’ll need the right tools, seeds, and maybe even animals to get things rolling. For equipment, look for deals on both new and used items; sometimes, local farm auctions or online marketplaces can be gold mines for good finds. When it comes to seeds, choose reputable suppliers who offer high-quality, climate-appropriate varieties. If your vision includes livestock, research breeders, or farms with a strong reputation for healthy, well-cared-for animals. Don’t forget that networking with other farmers can lead you to insider tips on where to get the best deals and products. Building relationships with suppliers and fellow farmers can also provide valuable support as your farm grows. Start Farming Kicking off the growing process on your new farm is an exciting moment. Begin by prepping your land, ensuring the soil is fertile and ready to prepare it for planting. You can do this by testing it and adding any needed nutrients. Next, carefully select your seeds or young plants, considering what thrives in your local climate and soil type. Planting should follow the natural rhythms of the seasons, with attention to optimal planting times for each crop. Research and plan this before starting a farming business. As your plants start to grow, keep a close eye on them, watering as needed and keeping weeds and pests at bay. Then, patiently wait for your crops to grow so you can reap the rewards of your first harvest. Consider hiring employees for your farm, especially a farmhand if you’re just starting out. Start to Sell Your Products Selling your crops for the first time is a thrilling step in your farming journey. It’s all about finding the right places where your fresh produce will shine and attract buyers. Here are some effective ways to sell your crops: Farmers Markets: This traditional option allows you to engage directly with customers who appreciate fresh, local produce. It’s also an excellent place to gather feedback and cultivate a loyal customer base. Community Supported Agriculture (CSA): Start a CSA program where people pay upfront for a share of your harvest throughout the season. It’s a win-win; you get early cash to help run the farm, and members enjoy regular fresh goods. Local Restaurants and Grocers: Partner with chefs and store owners looking for quality, locally sourced ingredients. It can be a steady outlet for your produce and boost your farm’s reputation. Online Sales: Set up an online store or join a digital marketplace for local foods. This can broaden your reach beyond the local community. Remember, successful selling starts with quality products and building strong relationships with your buyers. Keep them informed about what’s growing and ready for sale, and always listen to their needs and feedback. Market Your Farm Business Marketing your small farm business is all about telling your farm’s unique story and connecting with people who love fresh, local food. Start by creating a catchy name and logo that captures the essence of your farm. Use social media platforms like Instagram and Facebook to share beautiful photos of your crops, updates from the farm, and special events. Don’t underestimate the power of word-of-mouth; happy customers will spread the word faster than you think. Consider setting up a website where people can learn more about your farm, what you grow, and how to buy your products. Make sure you learn about search engine optimization and make sure your website has things like https. Participating in local farmers’ markets and community events is also a great way to get your name out there and meet your customers face-to-face. Remember, the goal is to build a community around your farm that supports and values the hard work you put into growing healthy, sustainable food. Understanding Small Farm Classification The term “small farm” often evokes images of modest plots of land teeming with crops and livestock. However, the official designation of a small farm goes beyond mere acreage to consider financial metrics. Specifically, a farm is classified as “small” based on its Gross Cash Farm Income (GCFI), not the size of its land. If a farm’s GCFI is below $350,000, it falls into the small farm category. This criterion is crucial for understanding and categorizing agriculture’s vast and varied landscape. It ensures that support, resources, and policies are tailored to meet small farm operators’ unique needs and challenges, who play a pivotal role in the agricultural industry. This classification underscores the economic dimensions of farming operations, highlighting the importance of financial performance in defining the scale and scope of a farm’s activities. The Current State of Small Farming in The US Although 90% of all farm businesses are defined as small, their numbers have gradually declined since the 1980s. According to the United States Department of Agriculture statistics, there are about 2 million small farms in the US, with an average size of 450 acres. But it’s important to know that although their numbers have declined, their output has tripled. That’s because of technological improvements in many aspects of farm work. Small farmers contribute about 20% towards the US agricultural products (crops) output. Want to know how your state fares? The USDA has information specific to each state and is a great resource to learn the best states to start a farm. Why Do You Want to Start a Small Farm Business? Beginning farmers in all types of farm product businesses share certain characteristics. Like other farmers, they enjoy outdoor work. They are self-starters, self-sufficient, and not adverse to working seven days a week. Many farmers, including teens interested in agribusiness, who started their own operations grew up in a farm environment, though many others did not. Many want a change in lifestyle. Farming Niches to Consider for a Successful Farm Business Here are a number of farm ideas to spark your interest: Organic Produce Farming: Specializes in growing fruits and vegetables without synthetic fertilizers or pesticides. Aspiring farmers should research organic certification requirements and sustainable soil management practices. Dairy Farming: Involves raising cattle for milk production. New farmers must understand animal husbandry, dairy production cycles, and regulations regarding milk quality and safety. Poultry Farming: Focuses on chicken farming or raising ducks or turkeys for eggs or meat. Beginners should learn about bird health, housing, nutrition, and local poultry farming regulations. Aquaculture: The farming of aquatic organisms like fish, shrimp, or oysters. Prospective farmers need to grasp water quality management, species-specific care, and the technical aspects of aquaculture systems. Hydroponic Farming: This method involves cultivating plants in nutrient-rich water solutions rather than soil. Those interested in how to start a farm using hydroponics should familiarize themselves with the fundamentals of hydroponic systems, plant nutrition, and controlled environment agriculture. Beekeeping: Involves raising bees for honey, wax, and pollination services. Newcomers to beekeeping should study bee biology, hive management, and the role of bees in ecosystem services. Vineyard Management: The cultivation of grapes for wine or table consumption. Aspiring vintners need to know about grape varieties, pruning techniques, and the wine-making process. Potato Farming: A staple with constant demand, potatoes have relatively low production costs. New farmers should consider soil health and crop rotation to maintain productivity. Butterfly Farming: Suitable for small-scale operations, it can serve educational, conservational, and ornamental purposes. Knowledge about butterfly species and habitat requirements is essential. Free-Range Chicken Farming: Raising chickens in a natural environment can set you apart. Familiarize yourself with organic standards and humane practices to appeal to a niche market. Organic Egg Production: Similar to chicken farming, but with a focus on eggs. Ethical treatment and organic feed can command premium prices. Game Bird Farming: Breeding birds like quail, pheasant, and chukar for gourmet markets or hunting preserves. Requires knowledge of specific bird care and licensing. Floriculture: Cultivating flowers can diversify farm offerings and attract a different customer base. Conduct market research on popular varieties and bouquet arrangements can add value. Alligator Farming: Ideal for warmer climates, alligator farming for meat and hides requires specific habitat conditions and regulatory compliance. Dairy Goat Farming: A viable option for those sensitive to cow’s milk, with a growing market for goat cheese and milk products. Understanding goat care and milking routines is key. Strawberry Cultivation: Highly seasonal with intense labor demands during the harvest period. Site selection and pest management are critical for a successful crop. Sunflower Cultivation: Not just visually appealing, but also useful for seed and oil production. Requires knowledge of soil fertility and spacing for optimal growth. Beekeeping: In demand for both honey production and pollination services. Understanding bee behavior and hive management is crucial for success. Hay Production: Specializes in grass cultivation for animal feed, avoiding typical chemical treatments. A comprehensive weed management strategy prior to sowing is essential. Deer Husbandry: Deer farming offers opportunities in the market for venison and antlers, but it requires ample space and secure fencing. Understanding deer biology and breeding techniques is essential. Aquaculture: Includes farming of crawfish, shrimp, oysters, and catfish, primarily in warmer regions. Water quality and species-specific care are paramount. Rabbit Farming: Known for rapid reproduction, with opportunities in meat production or luxury fibers like angora. Understanding breeding and care protocols is important. Sod Production: Involves growing and harvesting turf grass. Requires large-scale equipment and expertise in turf management and installation. Lawn care knowledge is equally beneficial. Specialty Tomato Farming: Focus on niche markets by growing rare or low-acid tomato varieties. Understanding tomato breeding, disease management, and effective marketing strategies can give you a competitive edge. How Much Does it Cost to Start a Farm? Venturing into the world of starting a farming business can be both exciting and daunting, especially when considering the financial implications. The costs associated with starting a farm can vary significantly based on a number of factors. Here’s a breakdown: Land Acquisition: Buying Land: If you’re starting from scratch and purchasing land, this will be your most significant cost. Prices per acre can vary dramatically based on location, accessibility, and fertility. Renting or Leasing: An alternative to buying is renting or leasing farmland. This can be more cost-effective in the short term but does not provide the long-term security of land ownership. Equipment and Machinery: Depending on the type of farming you’re interested in, you may need tractors, plows, seeders, irrigation systems, and more. Second-hand equipment can sometimes be a more affordable option for beginners. Seeds and Livestock: Whether you’re growing crops and plants or raising animals, there’s an initial investment in seeds or livestock. Organic seeds can be pricier than non-organic, and the breed or type of livestock can also influence costs. Infrastructure: Think barns, fences, storage facilities, and possibly a storefront or roadside stand. These structures can be significant expenses, especially if they need to be built from scratch. Operational Costs: Utilities, insurance, licenses, and labor (if you’re hiring help) all contribute to the recurring expenses of running a farm. Marketing and Distribution: If you’re planning to sell your produce or products, you may need to invest in marketing, transportation, and distribution channels to get your products to consumers. It’s crucial to recognize the value of diversified income streams. The majority of successful small farms often rely on a mix of farm income and “off-farm” income. For many beginner farmers, maintaining a regular job can be a strategic move, providing additional financial support during the initial stages of their farming venture. This can help mitigate risks and ensure stability as the farm grows and becomes more established. Why Small Farms Can Sometimes Fail There are a number of reasons why small farms can sometimes fail: Natural disasters Expensive machinery breakdowns Crop disease loss or animal/poultry disease loss – crop insurance can help, and livestock insurance is available from the USDA. Operating costs are higher than estimated. The Bottom Line The hardest choice may be the type of venture to start. It won’t be easy, but making a living from natural resources and hands-on work on your own farm can be very rewarding. Image: Envato Elements This article, "How to Start a Farm Successfully: From Backyard to Barnyard" was first published on Small Business Trends View the full article

Are you considering a new business venture and wondering how to start a farm? It’s an ambitious goal. And you’re not alone in your thinking. In fact, a staggering 90% of all US farms fall under the small farm business category. Ready to get your hands dirty? If the answer is yes, start exploring our How to Start a Farm guide, which will help you make your small farm dreams a reality. How to Start a Farm: A Step-by-Step Guide There are various types of farms that aspiring entrepreneurs can establish. While each type may have its unique characteristics, several essential steps are common to most new farming ventures. Here are the key tips that aspiring farmers should be aware of. We will guide you through exactly how to start a farm. Identify Your Farming Niche Choosing the right farming niche is a critical step for farmers just starting out, as it sets the foundation for their agricultural journey. Begin by assessing your interests, skills, and resources, such as land, water, and capital. Research the market demand, focusing on local food preferences and trends in your area to identify potential sales opportunities. For your target market, niche markets can often command higher prices but may also require more specialized knowledge or marketing efforts. Evaluate how the environmental and economic sustainability of the niche corresponds with your values and objectives. Gain Farming Experience Starting to get experience in your chosen field is equally important for any aspiring farmer. Start small to manage risks and learn the ins and outs of your niche. A good way to start getting experience is through apprenticeships or working directly with large-scale producers or under-experienced farmers and ranchers in your chosen field. Practical experience is invaluable, so consider internships, volunteer opportunities, or working on a farm that specializes in your area of interest. Make sure you prioritize networking and collaborating with other farmers and industry professionals face-to-face and via social media or mailing lists. This will provide insights and expert advice and help you stay connected to the farming community. Educational resources like agricultural courses, workshops, and online forums can enhance your understanding. Keep in mind that farming is a lifelong learning journey, and being adaptable is essential for managing the challenges and changes in the agricultural landscape. Find Suitable Land for Your Farm Consider a few key things when looking for the perfect spot for starting a farming business. First, the soil is super important; it needs to be rich and ready to grow your crops. You’ll want a place with just the right climate, too. The area’s conservation needs are equally important. Additionally, start your market research before you begin farming. Look at how close you are to farmers’ markets, where you can sell your farm goodies like fruit, livestock, and dairy farm products. Being too far away could make getting your products to customers tough and expensive. And don’t forget about water! Your farm will need plenty of it to keep everything green and growing. So, take your time to check out the land, test the soil, and maybe even chat with some nearby farmers to get more insights into the surrounding area. Make sure you also look at zoning laws and property tax implications. For those interested in farming with livestock, the USDA has specific guidelines for the amount of space required for certain farm animals – mostly hoofed animals and poultry. So make sure there’s enough space to meet those requirements while allowing room for your farm to grow over time. Make a Farming Business Plan Creating a farm business plan is akin to crafting a roadmap for your farming journey. It provides clarity on your destination and the steps needed to reach it. Here’s what to include: Executive Summary: This is a quick snapshot of your farm’s mission, business name, and what you plan to grow or raise. Company Description: Dive into what makes your farm special and the kind of farming you’re into, like organic veggies or free-range chickens. Market Analysis: Show what you’ve learned about what people want to buy and who else is farming in your area. Organization and Management: Outline who’s running the farm and how it’s structured. If it’s just you, that’s cool, but if you’ve got a team, let everyone know who does what. Products and Services: List what you’ll sell, like fresh carrots or honey, and any extra services you might offer. Marketing Plan: Outline how you plan to promote your farm products and highlight what sets them apart from existing options. Financial Plan and Projections: Talk about how much revenue you think you’ll make and where it’ll come from. Be honest about the costs, too, like seeds and farm start equipment. This plan isn’t just a one-time thing; it’s something you’ll come back to and tweak as your farm grows and changes. It’s your farm’s story, with numbers and goals to aim for. Decide on a Business Structure Picking the right business structure is a big deal for any startup farm. It shapes everything from how you pay taxes to how much paperwork you have to deal with. Here’s how to consider your business structure before starting a farming business: Sole Proprietorship: This is the simplest way to go. It’s just you running the show, which means less paperwork and full control, but it also means you’re personally on the hook for any debts or issues. Partnership: If you’re teaming up with someone else, this might be the way to go. You share the responsibilities and the profits, but remember, you also share any problems that come up. Limited Liability Company (LLC): An LLC can give you the best of both worlds. You get some protection from personal liability, like in a corporation, but with the tax benefits and flexibility of a smaller operation. Corporation (C-Corp or S-Corp): Going this route means your farm is a totally separate entity from you, which is great for protecting your personal assets. But it also means more rules, more taxes, and more paperwork. Think about what makes sense for your farm’s size, your goals, and how much personal risk you’re willing to take. It’s a good idea to chat with a financial advisor or lawyer to help you make the best choice. Look into Financing Options Getting the cash to start or grow your farm business through loans, government grants, or private investment options is a big step in starting a farming business. You’ve got a few options to consider. Traditional bank loans are one route, but they often require collateral or a track record. Government programs, especially those geared towards agriculture, can be a great help, offering loans with better terms for new farmers or specific projects like conservation. Don’t overlook grants, which are like free money for specific farming activities or research. Many programs and services offer grants to people starting farming businesses. Another path is reaching out to investors or even trying crowdfunding, where lots of people chip in a little bit to support your dream. Remember, each option has its pros and cons, so it’s important to think about what makes the most sense for your farm’s needs and your financial situation. Consider Farm Insurance When you dive into the details of how to start farming, getting the right insurance can safeguard your hard work and investment from unexpected events. Here’s what you should think about: Property Insurance: This covers buildings and equipment. Whether a storm damages your barn or a fire takes out a tractor, you’re protected. Crop Insurance: Mother Nature can be unpredictable. Crop insurance helps you recover financially if your harvest is hit by drought, floods, or pests. Liability Insurance: If someone gets hurt on your farm or something goes wrong with your products, liability insurance has your back. Livestock Insurance: For those raising animals, this insurance can cover losses from things like disease or accidents. Workers’ Compensation: If you’ve got people working for you, this is a must. It covers them if they’re injured on the job. Choosing the right mix of insurance means looking at your farm’s specific needs and risks. It’s worth chatting with an insurance agent who knows the ins and outs of farming to tailor coverage that fits just right. Source Equipment, Seeds, or Livestock Starting a farming business, you’ll need the right tools, seeds, and maybe even animals to get things rolling. For equipment, look for deals on both new and used items; sometimes, local farm auctions or online marketplaces can be gold mines for good finds. When it comes to seeds, choose reputable suppliers who offer high-quality, climate-appropriate varieties. If your vision includes livestock, research breeders, or farms with a strong reputation for healthy, well-cared-for animals. Don’t forget that networking with other farmers can lead you to insider tips on where to get the best deals and products. Building relationships with suppliers and fellow farmers can also provide valuable support as your farm grows. Start Farming Kicking off the growing process on your new farm is an exciting moment. Begin by prepping your land, ensuring the soil is fertile and ready to prepare it for planting. You can do this by testing it and adding any needed nutrients. Next, carefully select your seeds or young plants, considering what thrives in your local climate and soil type. Planting should follow the natural rhythms of the seasons, with attention to optimal planting times for each crop. Research and plan this before starting a farming business. As your plants start to grow, keep a close eye on them, watering as needed and keeping weeds and pests at bay. Then, patiently wait for your crops to grow so you can reap the rewards of your first harvest. Consider hiring employees for your farm, especially a farmhand if you’re just starting out. Start to Sell Your Products Selling your crops for the first time is a thrilling step in your farming journey. It’s all about finding the right places where your fresh produce will shine and attract buyers. Here are some effective ways to sell your crops: Farmers Markets: This traditional option allows you to engage directly with customers who appreciate fresh, local produce. It’s also an excellent place to gather feedback and cultivate a loyal customer base. Community Supported Agriculture (CSA): Start a CSA program where people pay upfront for a share of your harvest throughout the season. It’s a win-win; you get early cash to help run the farm, and members enjoy regular fresh goods. Local Restaurants and Grocers: Partner with chefs and store owners looking for quality, locally sourced ingredients. It can be a steady outlet for your produce and boost your farm’s reputation. Online Sales: Set up an online store or join a digital marketplace for local foods. This can broaden your reach beyond the local community. Remember, successful selling starts with quality products and building strong relationships with your buyers. Keep them informed about what’s growing and ready for sale, and always listen to their needs and feedback. Market Your Farm Business Marketing your small farm business is all about telling your farm’s unique story and connecting with people who love fresh, local food. Start by creating a catchy name and logo that captures the essence of your farm. Use social media platforms like Instagram and Facebook to share beautiful photos of your crops, updates from the farm, and special events. Don’t underestimate the power of word-of-mouth; happy customers will spread the word faster than you think. Consider setting up a website where people can learn more about your farm, what you grow, and how to buy your products. Make sure you learn about search engine optimization and make sure your website has things like https. Participating in local farmers’ markets and community events is also a great way to get your name out there and meet your customers face-to-face. Remember, the goal is to build a community around your farm that supports and values the hard work you put into growing healthy, sustainable food. Understanding Small Farm Classification The term “small farm” often evokes images of modest plots of land teeming with crops and livestock. However, the official designation of a small farm goes beyond mere acreage to consider financial metrics. Specifically, a farm is classified as “small” based on its Gross Cash Farm Income (GCFI), not the size of its land. If a farm’s GCFI is below $350,000, it falls into the small farm category. This criterion is crucial for understanding and categorizing agriculture’s vast and varied landscape. It ensures that support, resources, and policies are tailored to meet small farm operators’ unique needs and challenges, who play a pivotal role in the agricultural industry. This classification underscores the economic dimensions of farming operations, highlighting the importance of financial performance in defining the scale and scope of a farm’s activities. The Current State of Small Farming in The US Although 90% of all farm businesses are defined as small, their numbers have gradually declined since the 1980s. According to the United States Department of Agriculture statistics, there are about 2 million small farms in the US, with an average size of 450 acres. But it’s important to know that although their numbers have declined, their output has tripled. That’s because of technological improvements in many aspects of farm work. Small farmers contribute about 20% towards the US agricultural products (crops) output. Want to know how your state fares? The USDA has information specific to each state and is a great resource to learn the best states to start a farm. Why Do You Want to Start a Small Farm Business? Beginning farmers in all types of farm product businesses share certain characteristics. Like other farmers, they enjoy outdoor work. They are self-starters, self-sufficient, and not adverse to working seven days a week. Many farmers, including teens interested in agribusiness, who started their own operations grew up in a farm environment, though many others did not. Many want a change in lifestyle. Farming Niches to Consider for a Successful Farm Business Here are a number of farm ideas to spark your interest: Organic Produce Farming: Specializes in growing fruits and vegetables without synthetic fertilizers or pesticides. Aspiring farmers should research organic certification requirements and sustainable soil management practices. Dairy Farming: Involves raising cattle for milk production. New farmers must understand animal husbandry, dairy production cycles, and regulations regarding milk quality and safety. Poultry Farming: Focuses on chicken farming or raising ducks or turkeys for eggs or meat. Beginners should learn about bird health, housing, nutrition, and local poultry farming regulations. Aquaculture: The farming of aquatic organisms like fish, shrimp, or oysters. Prospective farmers need to grasp water quality management, species-specific care, and the technical aspects of aquaculture systems. Hydroponic Farming: This method involves cultivating plants in nutrient-rich water solutions rather than soil. Those interested in how to start a farm using hydroponics should familiarize themselves with the fundamentals of hydroponic systems, plant nutrition, and controlled environment agriculture. Beekeeping: Involves raising bees for honey, wax, and pollination services. Newcomers to beekeeping should study bee biology, hive management, and the role of bees in ecosystem services. Vineyard Management: The cultivation of grapes for wine or table consumption. Aspiring vintners need to know about grape varieties, pruning techniques, and the wine-making process. Potato Farming: A staple with constant demand, potatoes have relatively low production costs. New farmers should consider soil health and crop rotation to maintain productivity. Butterfly Farming: Suitable for small-scale operations, it can serve educational, conservational, and ornamental purposes. Knowledge about butterfly species and habitat requirements is essential. Free-Range Chicken Farming: Raising chickens in a natural environment can set you apart. Familiarize yourself with organic standards and humane practices to appeal to a niche market. Organic Egg Production: Similar to chicken farming, but with a focus on eggs. Ethical treatment and organic feed can command premium prices. Game Bird Farming: Breeding birds like quail, pheasant, and chukar for gourmet markets or hunting preserves. Requires knowledge of specific bird care and licensing. Floriculture: Cultivating flowers can diversify farm offerings and attract a different customer base. Conduct market research on popular varieties and bouquet arrangements can add value. Alligator Farming: Ideal for warmer climates, alligator farming for meat and hides requires specific habitat conditions and regulatory compliance. Dairy Goat Farming: A viable option for those sensitive to cow’s milk, with a growing market for goat cheese and milk products. Understanding goat care and milking routines is key. Strawberry Cultivation: Highly seasonal with intense labor demands during the harvest period. Site selection and pest management are critical for a successful crop. Sunflower Cultivation: Not just visually appealing, but also useful for seed and oil production. Requires knowledge of soil fertility and spacing for optimal growth. Beekeeping: In demand for both honey production and pollination services. Understanding bee behavior and hive management is crucial for success. Hay Production: Specializes in grass cultivation for animal feed, avoiding typical chemical treatments. A comprehensive weed management strategy prior to sowing is essential. Deer Husbandry: Deer farming offers opportunities in the market for venison and antlers, but it requires ample space and secure fencing. Understanding deer biology and breeding techniques is essential. Aquaculture: Includes farming of crawfish, shrimp, oysters, and catfish, primarily in warmer regions. Water quality and species-specific care are paramount. Rabbit Farming: Known for rapid reproduction, with opportunities in meat production or luxury fibers like angora. Understanding breeding and care protocols is important. Sod Production: Involves growing and harvesting turf grass. Requires large-scale equipment and expertise in turf management and installation. Lawn care knowledge is equally beneficial. Specialty Tomato Farming: Focus on niche markets by growing rare or low-acid tomato varieties. Understanding tomato breeding, disease management, and effective marketing strategies can give you a competitive edge. How Much Does it Cost to Start a Farm? Venturing into the world of starting a farming business can be both exciting and daunting, especially when considering the financial implications. The costs associated with starting a farm can vary significantly based on a number of factors. Here’s a breakdown: Land Acquisition: Buying Land: If you’re starting from scratch and purchasing land, this will be your most significant cost. Prices per acre can vary dramatically based on location, accessibility, and fertility. Renting or Leasing: An alternative to buying is renting or leasing farmland. This can be more cost-effective in the short term but does not provide the long-term security of land ownership. Equipment and Machinery: Depending on the type of farming you’re interested in, you may need tractors, plows, seeders, irrigation systems, and more. Second-hand equipment can sometimes be a more affordable option for beginners. Seeds and Livestock: Whether you’re growing crops and plants or raising animals, there’s an initial investment in seeds or livestock. Organic seeds can be pricier than non-organic, and the breed or type of livestock can also influence costs. Infrastructure: Think barns, fences, storage facilities, and possibly a storefront or roadside stand. These structures can be significant expenses, especially if they need to be built from scratch. Operational Costs: Utilities, insurance, licenses, and labor (if you’re hiring help) all contribute to the recurring expenses of running a farm. Marketing and Distribution: If you’re planning to sell your produce or products, you may need to invest in marketing, transportation, and distribution channels to get your products to consumers. It’s crucial to recognize the value of diversified income streams. The majority of successful small farms often rely on a mix of farm income and “off-farm” income. For many beginner farmers, maintaining a regular job can be a strategic move, providing additional financial support during the initial stages of their farming venture. This can help mitigate risks and ensure stability as the farm grows and becomes more established. Why Small Farms Can Sometimes Fail There are a number of reasons why small farms can sometimes fail: Natural disasters Expensive machinery breakdowns Crop disease loss or animal/poultry disease loss – crop insurance can help, and livestock insurance is available from the USDA. Operating costs are higher than estimated. The Bottom Line The hardest choice may be the type of venture to start. It won’t be easy, but making a living from natural resources and hands-on work on your own farm can be very rewarding. Image: Envato Elements This article, "How to Start a Farm Successfully: From Backyard to Barnyard" was first published on Small Business Trends View the full article

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With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss value and price. Humans are hard-wired to fear and avoid loss. Loss aversion is heavily linked with SEO because it’s the “pay now, might gain later” of the marketing world. So, as an offer, SEO is automatically less appealing than 99.9% of other marketing activities. Knowing this, SEOs need to understand value like the back of their hands. There are two components to price value: Acquisition utility: The value you get from the product or service. Transaction utility: How good of a deal you feel you are getting. Research shows that losing money triggers the same area of the brain as physical pain, making financial loss feel psychologically distressing. This is a key challenge for SEO as a service. Clients are naturally cautious, which affects how they perceive its value. As a result, SEO pricing tends to remain low across the industry. I’d say businesses spend more on their Christmas party than they do their SEO. That’s not to say we can’t increase the price we charge and earn from SEO. It’s a gentle reminder that SEO often scares clients, especially if they are not the business owner. Staff put their professional reputation on the line when choosing an SEO agency. Knowing all the above, here are seven tried-and-tested methods to increase your revenue from clients. 1. Break down your services to reduce client risk All agencies want to have retainers, but this can create barriers. When you ask the client to commit to a large sum but to spread that money out, this can raise alarm bells. The compound cost of retainers can add up, and prospects look at cancellation clauses and think, “I could sink $15,000 on you and have nothing to show for it.” To avoid this, the first concept to cover is splitting services. Service splitting involves breaking what you do into core deliverables or projects. This means that clients are only on the “hook” for specific elements, and they can leave at any time they wish. Sadly, this makes forecasting hard for agencies as payments are not monthly. Still, it can increase conversion rates, and if you price differently, you can make more revenue in stages. 2. Sell SEO strategy as a standalone service The next key aspect to consider is separating SEO strategy and selling it as its own service. Many agencies rush this process, often reducing strategy to nothing more than a basic to-do list with little competitive analysis or critical thinking. By offering strategy as a standalone service, you can price it higher – charging for your time, expertise, and insights. Dig deeper: 8 SEO costs that impact your ROI 3. Offer link building as an upsell, not an inclusion Many SEO retainers are built with links included in the retainer. This makes your retainers seem more valuable (SEO service + links). But by selling links as a separate service, you can price at a higher additional level. This isn’t about delivering less value for a higher price; it’s about offering more value at a higher price and giving clients options. 4. Consider digital PR to add more value Selling digital PR has taken off over the last few years, and for good reason. It works. While I don’t want to flood the industry with fake PRs dressed as SEOs, digital PR is a good service to offer clients alongside your SEO deliverables. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 5. Monetize advanced analytics and insights Most people will do reporting as standard, but much data and insights go unreported. You can offer advanced analytics services, from set-up to detailed reporting and, more importantly, insight. Because it’s the insight that people are often interested in the most. One agency I know charges $2,000 for analytics reports on top of the SEO work. 6. Use SEO sprints to generate quick wins and revenue SEO sprints allow clients to see results quickly by focusing on intensive, short-term efforts. While they are less common in the age of AI, some agencies still offer them. How does it work? Clients pay a fixed fee for a large body of work to be completed as quickly as possible. This can include technical sprints, content sprints, or other focused projects – all designed to deliver significant progress quickly. Selling sprints can be an effective way to generate additional revenue while providing high-impact results. 7. Implement smart pricing strategies to maximize client spend Pricing is the most significant factor, which is why I’ve saved it for last. There are many ways to approach it – the simplest is to boost revenue by increasing your prices. But how? Over the years, I’ve heard many ways to do this, but here are some solid methods. Increase pricing by 10% for each pitch Many struggle with imposter syndrome, which can hold back their confidence in pricing higher. To defeat this, increase your prices by 10% each time you pitch until someone says no. Once they say no, ask why, and then reduce by 10%. The aim is to continue doing this until you reach your highest price and know the market cannot tolerate any higher. Price architecture This is a big subject that we don’t have time to go into detail, but essentially offer more than one price and offer. Often seen in the SaaS market, you combine offers and pricing to create a tiered system. Call it bronze, silver, or gold service levels if you like. The point is that the client can pick an option that suits them but is designed to suit them. Premium offer Again, this is a version of price architecture. But here, you have an ultra-high premium offer designed to make your other offer seem more reasonable. You can have a “deluxe SEO service” at a high cost. But you show them your standard offer next to the deluxe option you give clients. This gives them a choice, making your standard offer more appealing. The battle in SEO will involve pipeline and sales for the next year or so. As the economy continues to grow at a snail’s pace, or worse, possibly contract. You will need methods to increase revenue. Using any or a combination of the tactics above can yield more profit, which you can then invest back into pipeline development. Because without increased profit, pipeline development can be a challenge. Dig deeper: How much does SEO really cost View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Samsung Galaxy S22 (Factory Unlocked) is up for grabs at $347.99 on Woot—way down from its original $849.99. That’s a massive $500 price drop, but it’s only around for four days (or until it sells out). Prime members also get free shipping, while non-Prime shoppers will have to pay $6 (unfortunately, shipping isn’t available to Alaska, Hawaii, or PO boxes). Samsung Galaxy S22 (Factory Unlocked) $347.00 $849.99 Save $502.99 Get Deal Get Deal $347.00 $849.99 Save $502.99 For under $350, you’re getting a compact, premium phone (covered by a one-year Samsung manufacturer-limited warranty) that still holds up in 2024. This Phantom Black version on sale comes with 8GB RAM and 256GB of storage, so you won’t have to worry about running out of space anytime soon. Plus, its 6.1-inch AMOLED screen is reportedly bright, crisp, and adaptive, shifting between 48Hz and 120Hz depending on what you’re doing, and if you want to save battery, you can lock it at 60Hz, according to this PCMag review. Performance-wise, its Snapdragon 8 Gen 1 processor keeps things fast and smooth, and Samsung’s OneUI (on Android 12) is loaded with handy features. If you travel a lot, you’ll appreciate its full 5G support across U.S. networks, with solid connectivity even in weaker signal areas. The S22's camera setup is solid, especially for this price—its 50MP main sensor captures detailed shots, its ultra-wide lens is great for landscapes, and its 3x telephoto gives you a nice zoom for portraits. The S22 lets you record videos in 4K at 60fps or 8K (though it’s locked to 24fps). On the downside, the battery life of the S22 isn’t great. Its 3,700mAh battery barely lasts over five hours of screen time, which means you’ll probably need a midday charge if you’re a heavy user. And, while it does support 15W wireless charging and reverse charging, its fast charging speeds could’ve been better. View the full article

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If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are down around 4% in premarket trading this morning as of the time of this writing after surging over 17% yesterday on optimism about the company’s Q2 2025 earnings, which will be announced after the close of market today. But while investors are no doubt interested in learning how the storage and server solutions company performed in its most recent quarter, they are also eagerly awaiting news from the company on the filing status of its much-delayed Form 10-K with the U.S. Securities and Exchange Commission (SEC). Unless that form is filed within the next two weeks, Super Micro Computer (aka Supermicro) is at risk of being delisted from the Nasdaq. Here’s what to know in the run-up to Supermicro’s eagerly anticipated updates. SMCI stock has been on a wild ride recently It’s not uncommon for people to describe the recent experience of SMCI investors as being on a roller-coaster they can’t get off of. This is due to several concerning events surrounding the company, which began in the latter half of 2024. The drama kicked off in August when a report from activist investment short-selling firm Hindenburg Research alleged that it had discovered “glaring accounting red flags” at Supermicro. The following month, the Wall Street Journal reported that the U.S. Department of Justice (DOJ) was investigating the company over alleged accounting irregularities. But things really hit the fan in October when Supermicro’s auditor, Ernst & Young, resigned from its duties. In EY’s resignation letter, the accounting firm said it was “unwilling to be associated with the financial statements prepared by [Super Micro Computer’s] management.” Given all the uncertainty and concern this spate of news generated, it’s little surprise SMCI stock spent much of the past six months experiencing extreme volatility. For example, after EY announced its resignation as the company’s auditor, SMCI stock plummeted 32% in one day. By mid-November, shares were trading below $18 at one point. (This is a significant contrast to early 2024 when shares topped $120.) The stock recovered some by the first part of December after a special committee said it found “no evidence of misconduct” at the company. But since then, SMCI shares have fluctuated up and down—including yesterday with their 17% rise and today’s premarket fall of about 4%. Will Supermicro be delisting from the Nasdaq? A major concern for investors is the fact that Supermicro has so far failed to file an important form with the SEC. This form, known as Form 10-K, is a legal requirement, and if it is not filed, the company can be delisted from the Nasdaq stock exchange. Indeed, Nasdaq has now given Supermicro until February 25 to file the form, according to the company. Should Supermicro fail to file the form by then, the company could be booted from the Nasdaq—something that would be a devastating blow to both itself and its investors. This means that besides finding out how the company’s Q2 went when the company delivers its earnings today, investors will be paying close attention to any updates on the company’s delinquent SEC filing. Where will SMCI stock price go from here? In March 2024, Super Micro Computer shares were trading at an all-time high of above $122, but by November, they had crashed to below $18. In the past year, they have lost over 42% of their value, as of yesterday’s close. However, year-to-date SMCI shares are up nearly 40%. Where they go from here, at least in the short term, will likely be very dependent on both the financial results the company announces today and the update it gives about its delinquent SEC filing and any possible delisting from the Nasdaq. Supermicro is expected to announce its Q2 2025 results today (February 11, 2025) at 5 p.m. ET. View the full article

We may earn a commission from links on this page. The Apple Watch—and other smartwatches—are designed to be worn on your wrist. But why not wear it elsewhere? I’ve worn an Apple Watch on my ankle to keep it out of the way during kettlebell workouts, and that’s also a common placement for people who walk while they work, or who have a job or hobby that isn’t compatible with constant watch-wearing. So how do you do this, why might you do this, and is the data really just as accurate? Here’s what you need to know. How to wear your Apple Watch on your ankleLet’s get the “how” out of the way first. If you have small feet (and ankles), you can just slip your regular wristband onto your ankle. I find that with a sport loop (the velcro band) I can fully loosen it, and just barely manage to slide it over my foot. What’s easier, though, is detaching one end of the wristband from the watch. Wrap it around your ankle, and then fasten the band. You still need a bit of length on the band to be able to close the velcro, but this works for me (and is a lot easier than taking my shoe off). All that said, there is an even simpler way: Buy yourself an extra-long strap that can easily fit your ankle. (You can also wear it on your bicep, if you prefer.) Ankle/Arm Band Compatible with Apple Watch 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm, Breathable Nylon Armband for IWatch SE Ultra Series 10 9 8 7 6 5 4 3 2 1, Stretchy Ankle Strap for Women Men $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Shop Now Shop Now $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Why people wear their Apple Watch on their ankleThere are two types of people in this world: those who hear about ankle straps and go “why?” (or “doesn’t that look like an ankle monitor?” which, no, it doesn’t) and those who go “of course,” because they either do it themselves or immediately see the utility. These are some of the most common reasons: To count steps while your hands aren’t moving, for example if you walk on a treadmill while you work or get in most of your steps while pushing a stroller or cart. To keep your watch out of the way during activities like boxing (where you might wear wraps or gloves) or kettlebell workouts (where the weight often rests against your wrist). To comply with rules about not wearing watches at work—for example, surgeons or factory workers who need to keep their wrists unadorned. Sure, you could solve some of these problems with a different device like a Whoop, but why pay the subscription fees when you could just get an ankle strap for the smartwatch you already have? For sports, I’d argue it’s best to use a chest strap to monitor your heart rate, but I’m not the smartwatch police. You do what you like. How well does the Apple Watch count steps when worn on your ankle? To answer this question, I did some tests. I walked on a treadmill for three minutes per test, at 3.0 miles per hour (a normal walking pace). I had an Apple Watch Series 10 on either my left wrist or left ankle, and for comparison a Garmin Forerunner 265S on my right, paired to a chest strap. I counted steps the old fashioned way (“one, two, three…”) and learned that I typically take 105-110 steps per minute at this pace. Here’s what I got from my devices: Walking normally, hands swinging at my sides: 320 steps on Apple Watch, 322 on Garmin Walking with my hands resting on the treadmill handlebar in front of me: 318 steps on Apple Watch, 0(!) on Garmin Apple Watch on the inside of my ankle: 326 steps on Apple Watch, 326 on Garmin (note: this position on my ankle was pretty uncomfortable.) Apple Watch on the outside of my ankle: 315 steps on Apple Watch, 308 on Garmin The Apple Watch got nearly the same step count for all of the tests, wrist and ankle, which surprised me. I was equally surprised that the Garmin counted none for the test where my hands were resting on the handlebar. While this is the result I got with a nice new Series 10 Apple Watch, it’s possible that older models and other brands of watch may not pick up steps as well while your hands aren’t moving, or that it may depend on exactly what you’re doing—typing versus just resting, for example. How accurate is the Apple Watch for heart rate when worn on your ankle? Apple watch on ankle, shown in purple; chest strap heart rate in blue. Credit: Beth Skwarecki For heart rate, the story was a bit different. It seems to be hard for the sensor to get a good contact with skin when worn on a body part as lumpy and mobile as an ankle. I’ve noticed this anecdotally—it was an issue during those kettlebell workouts I did before I got a chest strap—so I thought I’d test it here as well. And I did, indeed, find that the ankle-mounted watch didn’t capture an accurate heart rate. My tests were too short to be very conclusive, but on my wrist, my heart rate from the watch varied in a normal-looking pattern, more or less keeping pace with the chest strap. On the ankle, I tended to get a flat reading, seemingly without any consistent relationship with the chest strap. I wouldn’t recommend relying on the heart rate data from an ankle-worn Apple Watch, although to be honest anyone who cares about accuracy should just get a chest strap already. A $25 Coospo will do the job just fine. View the full article

How is it that no matter how much you intend to get to bed earlier, you never do? And morning mercilessly comes at the same time no matter how little sleep you’ve gotten. If you struggle with the evening slide where you stay up too late to get things done, or to have some “me” time, you’re not alone. It’s a common issue that I see with my time management coaching clients. Here are three of the strategies that I’ve found most effective to stop the evening slide, get to bed on time, and still get everything done. Keep the Dominos Up Getting to bed late is often the final block in a chain effect that began much earlier in the day. So to beat the evening slide, you need to keep the dominos up starting in the late afternoon. I recommend aiming for a standard time when you wrap up work for the day. Then if permissible, block the 30 minutes before that time on a recurring basis. That keeps meetings from getting scheduled to end when you want to be logging off. That also gives you a few minutes to do a final email check, glance at your daily plan to ensure all the most critical items are completed, and tidy up your desk area. The next domino that you’ll want to keep upright is when you eat dinner. If you’re not intentional, you can suddenly realize it’s 8 p.m. and that you haven’t decided what you’re eating that night. I recommend deciding what’s for dinner by the time you get off work. And if you’re not The Food Channel-type, have some easy options on hand. That could look like frozen or premade food from the grocery story, cooking extra on the weekend, ordering a big lunch so that you have some leftovers, or putting in a delivery order as you’re finishing work. Eating earlier not only helps you get to bed earlier, but also can also help your digestion. For some of my coaching clients, eating less than three hours before they went to sleep lead to heartburn. The final domino is recognizing how long it takes between when you start getting ready for bed and actually turn the lights out. This really varies from person to person, but in my experience, it usually takes at least 15–20 minutes and for some can take up to an hour. I’ve had to accept that even though I wish it was faster that I take about 30–45 minutes to tidy up the house, double-check the doors are locked, brush my teeth, wash my face, and do the other little items in my evening wind down routine. I actually set an alarm on my phone Sunday through Thursday to remind me that if I want to get to bed on time, I need to start getting ready for bed now. Seize the Moments If you find the reason that you’re staying up late after you’ve gotten home, eaten dinner, walked your dog, and put your kids to bed, is that you feel like you have no other time to get things done, then it’s time to explore how you could better seize the moments. There might be underutilized pockets in your day where bit-by-bit you could check items off the list. For example, instead of turning to social media, you could turn to your to-do list on your breaks, call your insurance agent on your commute home, listen to a self-development podcast while you’re working out, or look at reviews for new running shoes while you’re waiting in line. I find the two necessary components to taking advantage of these times is to first of all recognize them as opportunities. And second of all, have ideas on hand of what you’ll do so that you’re prepared. For example if I know I’ll have some drive time, I’ll write into my daily plan who I intend to call or what I’d like to listen to or think about. Sometimes, I just need to chill and zone out. But many times, it feels good to get things done in the car. If you don’t prefer to decide exactly what you’re going to do in advance, you could at least have a task list on your phone of potential ideas you can pick from when the pockets of time open up. Getting more done that you need to do or want to do earlier in the day can keep you from feeling like you must stay up later. Script Your Night If you really have to get something done in the evening that just couldn’t happen during the day, it’s important to script exactly what that looks like. For example, you’ll want to decide on the specific task, like reviewing a report or ordering a birthday present. Clarify an ideal stopping point, such as I’d like this wrapped up by 9 p.m. And a must-stop point such as I have to end by 10 p.m., or I’ll be exhausted tomorrow. The reason why you want to decide these specifics in advance is that a script prevents you from wandering from: I guess I’ll catch up on email and then maybe I’ll check a few things off of my task list and then how about I take a peek at the news? Then before you know it . . . three hours have gone by, and it’s midnight. To really have the ability to script your evening, you’ll also need to not work to the deadline. If the report isn’t due that day or the deadline for ordering baseball uniforms isn’t that night, you can choose to stick to your drop-dead deadline and finish the task tomorrow. But if you are down to the wire, you might need to stay up no matter what. Mornings don’t have to be so excruciatingly painful, and your time doesn’t have to feel so limited. With the right time management strategies you can beat the evening slide, get to bed on time, and still get everything done. View the full article

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their differences. For instance, Google Analytics doesn’t capture LinkedIn lead gen forms, while multi-touch attribution (MTA) does. MTA, however, misses YouTube views and other upper-funnel initiatives MMM accounts for. This article breaks down the pros and cons of: Google Analytics (session-based) attribution. Advertising platform (click- and impression-based) attribution. Multi-touch attribution. Salesforce (CRM-based) attribution. Shopify (ecommerce) attribution. Media mix modeling (spend-based) attribution. Common attribution models: The pros and cons 1. Google Analytics (session-based attribution) Google Analytics focuses on user sessions and uses different attribution models (e.g., last-click, first-click, or data-driven) to assign credit within a session. The pros Granular data: Provides detailed insights into user behavior at a session level. Customizable models: Allows marketers to choose or customize attribution models to fit their business needs. Real-time tracking: Captures real-time user interactions, offering immediate feedback on performance. Cross-channel insights: Integrates data from multiple channels (organic, paid, referral, etc.), enabling better cross-channel analysis. The cons Limited to owned data: Relies on first-party data, making it less effective in environments with poor tracking (e.g., cookie restrictions, blocked JavaScript). Bias toward measurable interactions: Doesn’t account for offline or untrackable influences (e.g., word of mouth). Session-centric focus: May overlook the broader customer journey, especially for longer purchase cycles. Dig deeper: Your guide to Google Analytics 4 attribution 2. Advertising platforms (click and impression-based attribution) PPC platforms like Google Ads and Facebook Ads attribute conversions to clicks or impressions tied to their specific ads. The pros Channel-specific insights: Provide detailed performance metrics for individual ad platforms. Immediate ROI tracking: Excellent for tracking direct-response campaigns and performance-based advertising. Impression data: Includes visibility data even if the user doesn’t click, allowing for broader analysis of brand awareness. The cons Walled gardens: Each platform operates within its ecosystem, often overstating its role in conversions because of a lack of cross-platform visibility. Overlapping attribution: Different platforms may claim credit for the same conversion, leading to double-counting. Short-term focus: Often overemphasizes direct clicks and conversions, neglecting long-term brand effects or multi-touch journeys. 3. Multi-touch attribution MTA assigns credit to multiple touchpoints leading to a conversion rather than just the first or last interaction. It’s typically based on clicks (sometimes impressions) but does not account for branding initiatives. The pros Comprehensive view: Captures the contribution of each touchpoint in the customer journey. Optimizes campaigns: Enables better budget allocation by highlighting impactful channels. Customizable models: Supports various methods like linear, time decay, or algorithmic models. The cons Complex implementation: Requires advanced tracking and integration across channels. Tracking limitations: Cookie restrictions and data silos can hinder accuracy. Data overload: Processing and interpreting the vast amount of data can be challenging for smaller teams. Branding blindness: As noted above, branding campaigns without measurable clicks or impressions (think: anything analog, out-of-home, etc.) aren’t included in the analysis. Dig deeper: How to evolve your PPC measurement strategy for a privacy-first future Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4. Salesforce (CRM-based attribution) Salesforce uses CRM data to track the entire customer lifecycle, from lead generation to sales and retention, offering attribution for both online and offline interactions. The pros Full-funnel view: Tracks interactions across sales, marketing, and customer service. Offline and online integration: Combines offline (e.g., in-person sales) and online data. Custom reporting: Highly customizable to align with specific business goals. Retention and LTV insights: Tracks post-conversion metrics like customer lifetime value (LTV). The cons Data dependency: Relies heavily on accurate and comprehensive data entry and segmentation across departments. Complexity: Requires integration with other systems and significant setup effort. Delayed feedback: May not be as real-time as tools focused on web analytics. Dig deeper: Advanced analytics techniques to measure PPC 5. Shopify (ecommerce attribution) Shopify tracks customer interactions and sales on its platform, offering insights into purchase behavior and campaign performance. The pros Ecommerce-specific: Tailored for tracking online purchases, abandoned carts, and revenue. Seamless integration: Works natively with Shopify stores, requiring minimal setup. Real-Time metrics: Provides immediate insights into sales and campaign performance. Built-in tools: Integrates with marketing apps and channels like email, Facebook, and Google. The cons Limited cross-channel insights: Focuses mostly on Shopify-driven interactions. Dependent on Shopify ecosystem: Not ideal for businesses with significant offline or non-Shopify sales. Cookie reliance: Affected by privacy restrictions and tracking limitations in browsers. 6. Media mix modeling (spend-based attribution) This approach uses statistical models to analyze the relationship between marketing spend and business outcomes (e.g., sales). The pros Holistic view: Captures the impact of all marketing efforts, including offline channels (TV, radio, print). Long-term impact analysis: Accounts for brand-building activities and delayed conversion effects. No cookie dependency: Not affected by digital tracking restrictions, as it’s based on aggregated data. The cons Delayed insights: Results are retrospective and require substantial historical data, making it less suitable for real-time decision-making. Complexity: Requires expertise in data science and advanced modeling techniques. Aggregation loss: Lacks granularity, as it focuses on high-level trends rather than individual user behavior. Dig deeper: Why marketing mix modeling is crucial in 2025 and beyond Which should you choose? No single attribution model is perfect. The best approach is to understand what each model captures (and what it doesn’t) so you can combine them strategically. Here’s a quick breakdown of when each model works best: Google Analytics is great for overall session-based behavior insights. Ad platforms are ideal for optimizing campaigns within their ecosystems – all the way to the ad level. MTA provides a nuanced view of the digital customer journey, and helps mitigate overlapping attribution across channels. Salesforce is powerful for tracking the customer journey, including offline interactions and evaluating lead quality. Shopify excels in ecommerce-specific insights for merchants within its platform, such as distinguishing one-time purchases and subscriptions. Media mix modeling is suited for strategic, omnichannel decision-making and accounts for the entire customer journey, from branding to down-funnel activities. The best attribution strategy: A balanced approach At my agency, we love to run MMM regularly to give branding initiatives the credit they deserve, helping to fine-tune marketing strategies for long-term success. However, no single model is sufficient on its own. The best approach is integrating multiple attribution tools for a more complete view of marketing performance across platforms and touchpoints. Attribution is an inexact science. It requires ongoing testing and adjustments. Start by aligning on the KPIs that matter most to your marketing team, then choose the models that best assess your campaign success. Dig deeper: 5 PPC measurement initiatives to set yourself up for 2025 success View the full article

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.View the full article

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.View the full article

Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets - although, I doubt that. View the full article

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes. View the full article

The demand for personalized car services is growing with consumer preferences for convenience and comfort. Catering to a niche market with limousines and town cars has become lucrative. If you want to learn how to start a car service, here is what you need to know. The Car Service Industry Today This industry incorporates everything from ride-sharing services to taxis, town cars, and limousines. Recent trends include: Mobile applications and digital platforms that allow for easy booking, real-time tracking, and personal service options for a transportation business. Customized services tailored to specific needs work well for a driving business. A growing awareness of safety standards and sanitization measures in the wake of the pandemic. There’s money to be made in all areas, especially in the limousine/ town car segment, because owner-operators can command higher prices. There’s also the possibility of partnerships and contracts with event planners, airports, hotels, and other businesses. Initial Steps to Starting a Car Service Business Starting a profitable town car service requires careful planning and strategic decision-making. Here are some initial steps to consider: Identifying Your Niche: Determine the specific market segment you want to target. This could include: Specialized transportation services, such as airport shuttles, which cater to travelers needing transportation to and from airports. Standard taxi services that offer general transportation needs for the public. Luxury limousine services are tailored for high-end clients seeking premium travel experiences for events, business, or leisure activities. Deciding on a Business Model: Choose a business structure that aligns with your operational goals and financial capabilities. Options might include: A gig economy model, where drivers are classified as independent contractors. This model often involves lower overhead costs and greater flexibility but may come with regulatory and reliability challenges. A traditional employment model, where you hire drivers as employees. This approach may offer more control over service quality and brand reputation. You might also consider leasing vehicles to your employees, which can be a way to manage fleet costs. Calculating Startup Costs: Understanding the financial requirements is crucial for launching your service. Key expenses include: Licensing and Permits: Costs associated with obtaining the necessary legal permissions to operate in your chosen location, including city, county, or state licenses and possibly airport permits if you’re offering shuttle services. Insurance: Securing comprehensive insurance coverage is vital for protecting your business, vehicles, drivers, and passengers. This includes liability insurance, collision insurance, and possibly additional policies depending on your service scope. Estimating Operational Costs: Regular expenses will impact your business’s profitability. These typically include: Employee Salaries: If you choose to employ your drivers, you’ll need to budget for their wages, benefits, and any other compensation. Fuel: This is a major ongoing expense, particularly due to the variability of fuel prices. Prioritizing fuel efficiency is essential when choosing vehicles. Vehicle Maintenance and Repairs: Regular maintenance is essential to keep your fleet in top condition and avoid costly repairs due to neglect. By carefully considering each of these steps, you can lay a solid foundation for a successful town car service. Planning for these aspects in advance will help you navigate the complexities of the transportation industry and position your business for profitability and growth. Identifying Your Niche and Conducting Market Research Selecting a niche is crucial for achieving success. Conducting thorough market research identifies the most promising sectors for establishing your business. You’ll avoid broader competition by nailing a niche down. Catering to specific customers will help to boost loyalty and customer satisfaction. You can start by researching to find and expose current market gaps you could fill. Developing a Business Plan for Your Car Service Here are a few ingredients for a solid business plan. Market Analysis Several key components that need to be involved include an industry overview and a definition of your target market. Remember, an analysis of the competition. Startup Costs Make sure to include the cost of leasing the vehicles you purchase in your business plan. Additionally, any fees related to obtaining the necessary permits and licenses should be taken into account. Don’t forget to consider insurance for the vehicles, as well as general liability policies. Operating Costs The costs related to fueling the fleet should be included. Additionally, make sure to account for vehicle maintenance and repairs, such as tire rotations and brake inspections. Lenders will want you to add details like the salaries or wages paid to your drivers. Financial Projections The sales forecast for your driving business goes here. You must include other financial documents like balance sheet projections and a cash flow statement. Legal Requirements and Commercial Driver’s License The need for business licenses, compliance with regulations in the industry, and commercial driver’s licenses are vital for public safety, legal compliance, and insurance requirements. Meeting all these requirements ensures that your services meet high standards, the vehicles are safe, and the operators are qualified. You’ll need to focus on appropriate driver’s licenses as a staple. Choosing the Right Vehicles for Your Driving Business Selecting suitable vehicles for a town car service requires combining a total cost of ownership analysis with picking models with high-reliability ratings. Test drives will also help you get practical town cars. You should be looking for features like lumbar support and adjustable seating. Starting a Car Service: Step-by-Step If you’re interested in starting your own car service, here’s a business startup checklist tailored to this industry. Financing Your Transportation Business Start-up costs can involve a business loan or other financing methods. The upfront investment requires buying commercial vehicles. Traditional bank loans have lower interest rates. Small Business Administration loans offer reasonably good terms. Equipment financing is more accessible to qualify for than a conventional loan. Business lines of credit are flexible, and merchant cash advances have no fixed monthly payments. Selecting a Business Location Picking the right business location is essential. Research the regulatory environment when you set up a shop providing airport services. There will be rules to follow, and you should secure the correct permits and licenses. Look for a location in an urban center where a garage or parking is accessible. There are usually strict regulations for this type of business in these areas, so you’ll need to comply with local laws. Setting Up Business Operations Make sure to invest in fuel-efficient vehicles like hybrid or electric models. Fleet management software optimizes routes and tracks fuel consumption. An online booking platform can be helpful, especially if it’s mobile-friendly. Remember to utilize data analytics to gather valuable insights on popular routes, peak demand periods, and other important metrics. Diversifying Your Driving Service Consider expanding your driving service business by adding a delivery service requiring smaller fuel-efficient food vehicles. Specialized town car operations can include tours for tourists and wedding and event transportation. Developing a Targeted Marketing Plan A marketing strategy can include events that supply complimentary test rides in a town car. Limousine companies can look for partnerships with high-end event planners. Hospitality businesses showcase your efforts. Digital Marketing Strategies for a Driving Business Enhance your visibility as a driving service in local town car search results with a listing on Google My Business. If you collect client email addresses by permission, you can send them regular updates. Don’t forget to use relevant keywords to get the most from an optimized website. Launching Your Car Service The final stages include setting service rates and acquiring a fleet of commercial vehicles. Make sure to research the hourly and flat rates your competitors charge for a driving business. StepKey Points Financing Your Transportation Business- Start-up Costs: May require a business loan or other financing methods, including the purchase of commercial vehicles. - Bank Loans: Traditional loans offer lower interest rates. - SBA Loans: Small Business Administration loans provide reasonably good terms. - Equipment Financing: Easier to qualify for than conventional loans. - Business Lines of Credit: Offer flexibility. - Merchant Cash Advances: No fixed monthly payments. Selecting a Business Location- Regulatory Environment: Essential to research, especially for airport services. - Permits and Licenses: Secure the correct ones as per local laws. - Location: Urban centers with accessible garage or parking spaces are preferable, although they come with strict regulations. Setting Up Business Operations- Fuel-Efficient Vehicles: Invest in hybrid or electric models. - Fleet Management Software: For optimizing routes and tracking fuel consumption. - Online Booking: Should be mobile-friendly. - Data Analytics: Leverage for insights on popular routes and peak demand times. Diversifying Your Driving Service- Expansion: Adding delivery services with smaller, fuel-efficient vehicles. - Specialized Services: Include tours for tourists, and wedding and event transportation. Developing a Targeted Marketing Plan- Events: Offer complimentary test rides. - Partnerships: With high-end event planners and hospitality businesses to showcase services. Digital Marketing Strategies for a Driving Business- Online Presence: Use Google My Business for visibility. - Email Marketing: Send updates to clients who gave permission. - SEO: Employ relevant keywords for website optimization. Launching Your Car Service- Service Rates: Research competitor rates to set competitive hourly and flat rates. - Fleet Acquisition: Finalize acquiring a fleet of commercial vehicles. https://youtube.com/watch?v=G_c5FzjBQFk%3Fsi%3Dz5jE4qn0OieBsU7I FAQs: How to Start a Car Service Here are the answers to some FAQs about driving services. Are limousine services profitable? The profitability of limousine services depends on the fact that they cater to a niche market like corporate events, proms, and weddings. In fact, limo services are among the top wedding business ideas. Therefore, location matters, and places with a concentration of hotels, airports, and office buildings are best. Keep in mind the initial cost of buying these vehicles is large. These companies have the potential to be profitable, but they require planning. How can a new driving service compete with established ones? The new transportation business needs to leverage technology and identify unmet market needs. What role does customer service play in the success of a car service? When learning how to start a business, customer service training should be a top priority. Top-notch customer service boosts repeat business, enhances reputation,n and builds customer loyalty. Interaction with clients does all three. Image: Envato Elements This article, "How to Start a Car Service" was first published on Small Business Trends View the full article

The demand for personalized car services is growing with consumer preferences for convenience and comfort. Catering to a niche market with limousines and town cars has become lucrative. If you want to learn how to start a car service, here is what you need to know. The Car Service Industry Today This industry incorporates everything from ride-sharing services to taxis, town cars, and limousines. Recent trends include: Mobile applications and digital platforms that allow for easy booking, real-time tracking, and personal service options for a transportation business. Customized services tailored to specific needs work well for a driving business. A growing awareness of safety standards and sanitization measures in the wake of the pandemic. There’s money to be made in all areas, especially in the limousine/ town car segment, because owner-operators can command higher prices. There’s also the possibility of partnerships and contracts with event planners, airports, hotels, and other businesses. Initial Steps to Starting a Car Service Business Starting a profitable town car service requires careful planning and strategic decision-making. Here are some initial steps to consider: Identifying Your Niche: Determine the specific market segment you want to target. This could include: Specialized transportation services, such as airport shuttles, which cater to travelers needing transportation to and from airports. Standard taxi services that offer general transportation needs for the public. Luxury limousine services are tailored for high-end clients seeking premium travel experiences for events, business, or leisure activities. Deciding on a Business Model: Choose a business structure that aligns with your operational goals and financial capabilities. Options might include: A gig economy model, where drivers are classified as independent contractors. This model often involves lower overhead costs and greater flexibility but may come with regulatory and reliability challenges. A traditional employment model, where you hire drivers as employees. This approach may offer more control over service quality and brand reputation. You might also consider leasing vehicles to your employees, which can be a way to manage fleet costs. Calculating Startup Costs: Understanding the financial requirements is crucial for launching your service. Key expenses include: Licensing and Permits: Costs associated with obtaining the necessary legal permissions to operate in your chosen location, including city, county, or state licenses and possibly airport permits if you’re offering shuttle services. Insurance: Securing comprehensive insurance coverage is vital for protecting your business, vehicles, drivers, and passengers. This includes liability insurance, collision insurance, and possibly additional policies depending on your service scope. Estimating Operational Costs: Regular expenses will impact your business’s profitability. These typically include: Employee Salaries: If you choose to employ your drivers, you’ll need to budget for their wages, benefits, and any other compensation. Fuel: This is a major ongoing expense, particularly due to the variability of fuel prices. Prioritizing fuel efficiency is essential when choosing vehicles. Vehicle Maintenance and Repairs: Regular maintenance is essential to keep your fleet in top condition and avoid costly repairs due to neglect. By carefully considering each of these steps, you can lay a solid foundation for a successful town car service. Planning for these aspects in advance will help you navigate the complexities of the transportation industry and position your business for profitability and growth. Identifying Your Niche and Conducting Market Research Selecting a niche is crucial for achieving success. Conducting thorough market research identifies the most promising sectors for establishing your business. You’ll avoid broader competition by nailing a niche down. Catering to specific customers will help to boost loyalty and customer satisfaction. You can start by researching to find and expose current market gaps you could fill. Developing a Business Plan for Your Car Service Here are a few ingredients for a solid business plan. Market Analysis Several key components that need to be involved include an industry overview and a definition of your target market. Remember, an analysis of the competition. Startup Costs Make sure to include the cost of leasing the vehicles you purchase in your business plan. Additionally, any fees related to obtaining the necessary permits and licenses should be taken into account. Don’t forget to consider insurance for the vehicles, as well as general liability policies. Operating Costs The costs related to fueling the fleet should be included. Additionally, make sure to account for vehicle maintenance and repairs, such as tire rotations and brake inspections. Lenders will want you to add details like the salaries or wages paid to your drivers. Financial Projections The sales forecast for your driving business goes here. You must include other financial documents like balance sheet projections and a cash flow statement. Legal Requirements and Commercial Driver’s License The need for business licenses, compliance with regulations in the industry, and commercial driver’s licenses are vital for public safety, legal compliance, and insurance requirements. Meeting all these requirements ensures that your services meet high standards, the vehicles are safe, and the operators are qualified. You’ll need to focus on appropriate driver’s licenses as a staple. Choosing the Right Vehicles for Your Driving Business Selecting suitable vehicles for a town car service requires combining a total cost of ownership analysis with picking models with high-reliability ratings. Test drives will also help you get practical town cars. You should be looking for features like lumbar support and adjustable seating. Starting a Car Service: Step-by-Step If you’re interested in starting your own car service, here’s a business startup checklist tailored to this industry. Financing Your Transportation Business Start-up costs can involve a business loan or other financing methods. The upfront investment requires buying commercial vehicles. Traditional bank loans have lower interest rates. Small Business Administration loans offer reasonably good terms. Equipment financing is more accessible to qualify for than a conventional loan. Business lines of credit are flexible, and merchant cash advances have no fixed monthly payments. Selecting a Business Location Picking the right business location is essential. Research the regulatory environment when you set up a shop providing airport services. There will be rules to follow, and you should secure the correct permits and licenses. Look for a location in an urban center where a garage or parking is accessible. There are usually strict regulations for this type of business in these areas, so you’ll need to comply with local laws. Setting Up Business Operations Make sure to invest in fuel-efficient vehicles like hybrid or electric models. Fleet management software optimizes routes and tracks fuel consumption. An online booking platform can be helpful, especially if it’s mobile-friendly. Remember to utilize data analytics to gather valuable insights on popular routes, peak demand periods, and other important metrics. Diversifying Your Driving Service Consider expanding your driving service business by adding a delivery service requiring smaller fuel-efficient food vehicles. Specialized town car operations can include tours for tourists and wedding and event transportation. Developing a Targeted Marketing Plan A marketing strategy can include events that supply complimentary test rides in a town car. Limousine companies can look for partnerships with high-end event planners. Hospitality businesses showcase your efforts. Digital Marketing Strategies for a Driving Business Enhance your visibility as a driving service in local town car search results with a listing on Google My Business. If you collect client email addresses by permission, you can send them regular updates. Don’t forget to use relevant keywords to get the most from an optimized website. Launching Your Car Service The final stages include setting service rates and acquiring a fleet of commercial vehicles. Make sure to research the hourly and flat rates your competitors charge for a driving business. StepKey Points Financing Your Transportation Business- Start-up Costs: May require a business loan or other financing methods, including the purchase of commercial vehicles. - Bank Loans: Traditional loans offer lower interest rates. - SBA Loans: Small Business Administration loans provide reasonably good terms. - Equipment Financing: Easier to qualify for than conventional loans. - Business Lines of Credit: Offer flexibility. - Merchant Cash Advances: No fixed monthly payments. Selecting a Business Location- Regulatory Environment: Essential to research, especially for airport services. - Permits and Licenses: Secure the correct ones as per local laws. - Location: Urban centers with accessible garage or parking spaces are preferable, although they come with strict regulations. Setting Up Business Operations- Fuel-Efficient Vehicles: Invest in hybrid or electric models. - Fleet Management Software: For optimizing routes and tracking fuel consumption. - Online Booking: Should be mobile-friendly. - Data Analytics: Leverage for insights on popular routes and peak demand times. Diversifying Your Driving Service- Expansion: Adding delivery services with smaller, fuel-efficient vehicles. - Specialized Services: Include tours for tourists, and wedding and event transportation. Developing a Targeted Marketing Plan- Events: Offer complimentary test rides. - Partnerships: With high-end event planners and hospitality businesses to showcase services. Digital Marketing Strategies for a Driving Business- Online Presence: Use Google My Business for visibility. - Email Marketing: Send updates to clients who gave permission. - SEO: Employ relevant keywords for website optimization. Launching Your Car Service- Service Rates: Research competitor rates to set competitive hourly and flat rates. - Fleet Acquisition: Finalize acquiring a fleet of commercial vehicles. https://youtube.com/watch?v=G_c5FzjBQFk%3Fsi%3Dz5jE4qn0OieBsU7I FAQs: How to Start a Car Service Here are the answers to some FAQs about driving services. Are limousine services profitable? The profitability of limousine services depends on the fact that they cater to a niche market like corporate events, proms, and weddings. In fact, limo services are among the top wedding business ideas. Therefore, location matters, and places with a concentration of hotels, airports, and office buildings are best. Keep in mind the initial cost of buying these vehicles is large. These companies have the potential to be profitable, but they require planning. How can a new driving service compete with established ones? The new transportation business needs to leverage technology and identify unmet market needs. What role does customer service play in the success of a car service? When learning how to start a business, customer service training should be a top priority. Top-notch customer service boosts repeat business, enhances reputation,n and builds customer loyalty. Interaction with clients does all three. Image: Envato Elements This article, "How to Start a Car Service" was first published on Small Business Trends View the full article

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