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The Google Gemini apps are getting a memory upgrade, with the AI bot now able to recall past conversations you've had with it—building on the tool's existing ability to remember personal details about you, such as the foods you like or what you do professionally. Like several other new Gemini features when they first launched, this is exclusively for Google One AI Premium subscribers ($20 per month), with English language users getting the upgrade first. Google says support for more languages and Enterprise accounts will be added in the "coming weeks." Google's intention here is to make Gemini more useful. You could refer back to something you were chatting about last week or last month, for example, or get the AI chatbot to summarize everything you've ever discussed about movies. "Whether you're asking a question about something you've already discussed, or asking Gemini to summarize a previous conversation, Gemini now uses information from relevant chats to craft a response," writes Google's Dave Citron. While this may set a few privacy alarm bells ringing, nothing has changed in terms of the controls users have over their Gemini data: Past conversations can be wiped from the record after a certain time period, or never stored in the first place. If you don't do this, your chats may be used to further train Google's AI models. You may remember OpenAI added conversation search to ChatGPT back in November, so Gemini isn't the only AI tool like this experimenting with persistent memory. As yet, it's not something I've seen in other chatbots such as Copilot or Perplexity. How to get the new memory upgrade Referring to a previous chat in Gemini. Credit: Lifehacker Log into Gemini using a premium account with your language set to English, and you should get the new update automatically. You can ask about previous chats using the same natural language that works with any other Gemini conversation. Anything like "what were we talking about yesterday?" or "summarize today's chats so far" will work. In my testing, it's mostly pretty accurate, with links back to earlier chats, though there were one or two glitches. I asked Gemini for film recommendations and the chatbot remembered that I'd said I liked David Lynch movies in a previous chat—a good example of the memory feature working well. As I generally delete AI chats, I couldn't dig back further into records from previous days or weeks, which might be more of a test. The privacy controls here haven't changed. Click Activity in the left-hand panel (on the web), or tap your account picture then Gemini Apps Activity (on mobile): The next screen lets you delete specific conversations, or your entire Gemini chat history. You can also stop any chats being saved in the future, or have them auto-delete after a set time. There's also the option to delete individual chats from inside the Gemini interface. On the web, click the three dots next to the conversation in the left-hand panel, then choose Delete. On mobile, long-press on any previous conversation, and tap Delete. Erasing a chat is like erasing Gemini's memory, and you won't be able to refer back to it again. You shouldn't be entering anything too personal or sensitive into a Gemini conversation, however: Chats are sometimes reviewed by humans for quality control purposes. "Please don't enter confidential information in your conversations or any data you wouldn't want a reviewer to see or Google to use to improve our products, services, and machine-learning technologies," explains the Gemini privacy policy. View the full article

Craig and Lindsay Foreman were arrested by the Islamic Revolutionary Guard Corps last month View the full article

Starting a hot dog stand is an excellent opportunity to launch your own business. It is not only affordable but also a fun and straightforward way to enter the food industry. This article will outline everything you need to know about starting your own hot dog cart business. Read on for information on how to begin selling hot dogs with your own hot dog stand business! Why You Should Start a Hot Dog Cart Business Starting a hot dog business can be a fun and profitable way to be your own boss. Here are five benefits small business owners will receive when starting a hot dog business: Hot dogs are a classic American food that is loved by people of all ages. They are also a relatively inexpensive food to sell, which makes them a good option for entrepreneurs looking to start a food business. If you are thinking about starting a hot dog cart business, here are some of the benefits that you can expect: Low start-up costs: Hot dog carts are a relatively inexpensive business to start. You can purchase a used cart for a few thousand dollars, and you don’t need a lot of inventory to get started. Low overhead costs: Once you have your cart, your overhead costs will be relatively low. You will need to pay for the cost of food, but you won’t have to pay rent or utilities. High-profit margins: Hot dogs offer high-profit margins, allowing you to earn a substantial profit from each sale. Flexibility: Hot dog carts offer a flexible business model. You can position your cart in various locations, allowing you to access a broader range of customers. Low risk: Hot dog carts are a relatively low-risk business. If your business doesn’t take off, you can easily sell your cart and move on. Benefits of Starting a Hot Dog Cart Business In addition to the benefits listed above, there are a number of other benefits to starting a hot dog cart business. These include: Easy to operate: Hot dog carts are relatively easy to operate. You don’t need any special skills or training to start a hot dog cart business. Enjoyable and fulfilling: Launching a hot dog cart business can be both enjoyable and fulfilling. You’ll have the opportunity to meet many people and engage with the community. Potential for growth: There is a lot of potential for growth in the hot dog cart business. As the population grows, so does the demand for hot dogs. Additional Tips for Starting a Hot Dog Cart Business Here are some additional tips for starting a hot dog cart business: Do your research: Before you start your business, it is important to do your research and learn as much as you can about the hot dog cart industry. This will help you make informed decisions about your business. Be creative: Hot dogs are a classic food, but there are endless ways to make them creative and unique. Experiment with different toppings and flavors to create a hot dog that will stand out from the competition. Provide excellent customer service: Customer service is essential for any business, but it is especially important for hot dog cart businesses. Make sure you are friendly and helpful to your customers, and they will be more likely to come back for more. Be prepared to work hard: Starting a hot dog cart business is a lot of work, but it can also be very rewarding. Be prepared to put in long hours and work hard, and you will be successful. READ MORE: 15 Hot Dog Franchise Businesses How Much Does It Cost to Start a Hot Dog Stand Business? Expense CategoryDetails Cart or Trailer:The cost of a hot dog cart or trailer will vary depending on the size, features, and condition. Used carts can be found for as little as $2,000, while new carts can cost upwards of $10,000. Permits and Licenses:The cost of permits and licenses will vary depending on your location. In some cities, you may need to obtain a business license, a health permit, and a vending permit. Food:The cost of food will vary depending on the type of hot dogs you sell and the toppings you offer. You can expect to pay $1-$2 per hot dog, plus the cost of toppings. Supplies:The cost of supplies will include things like buns, condiments, napkins, and utensils. You can expect to pay $0.50-$1 per hot dog for supplies. Employees:If you plan to hire employees, you will need to factor in the cost of wages, taxes, and benefits. Marketing:The cost of marketing will vary depending on the methods you use. You may need to pay for advertising, social media promotion, or printing flyers. Miscellaneous Expenses:There will be a number of miscellaneous expenses associated with starting a hot dog stand business, such as insurance, repairs, and transportation. Total Cost:You can expect to spend anywhere from $5,000 to $20,000 to get your hot dog stand business up and running, depending on the factors listed above. The good news is that you can get started for as little as a few thousand dollars. Used hot dog carts are readily available and can be outfitted with all the equipment you need to get started. They’re much cheaper than food trucks. On average, a food truck can cost about $75,000. Of course, there are other costs to consider, such as permits and insurance, but this can be a relatively low-cost way to start your own business. Cart or trailer: The cost of a hot dog cart or trailer will vary depending on the size, features, and condition. Used carts can be found for as little as $2,000, while new carts can cost upwards of $10,000. Permits and licenses: The cost of permits and licenses will vary depending on your location. In some cities, you may need to obtain a business license, a health permit, and a vending permit. Food: The cost of food will vary depending on the type of hot dogs you sell and the toppings you offer. You can expect to pay $1-$2 per hot dog, plus the cost of toppings. Supplies: The cost of supplies will include things like buns, condiments, napkins, and utensils. You can expect to pay $0.50-$1 per hot dog for supplies. Employees: If you plan to hire employees, you will need to factor in the cost of wages, taxes, and benefits. Marketing: The cost of marketing will vary depending on the methods you use. You may need to pay for advertising, social media promotion, or printing flyers. Miscellaneous expenses: When you learn how to start a hot dog stand business, you will encounter various miscellaneous expenses, including insurance, repairs, and transportation costs. Total Cost The total cost of starting a hot dog stand business will vary depending on the factors listed above. However, you can expect to spend anywhere from $5,000 to $20,000 to get your business up and running. Tips for Reducing Costs There are a few things you can do to reduce the cost of starting a hot dog stand business: Buy a used cart or trailer: Used carts and trailers can be a great way to save money. Do your research: Before you purchase a cart or trailer, be sure to do your research and compare prices. Shop around for supplies: You can often find discounts on food and supplies by shopping around. Promote your business yourself: You can save money on marketing by promoting your business yourself through social media and word-of-mouth. The cost of starting a hot dog stand business can vary depending on a number of factors. However, with careful planning and budgeting, you can get your business up and running for a reasonable amount of money. Starting a Hot Dog Stand Business in 11 Simple Steps To become a hot dog business owner, you’ll need to take several steps before you can begin profiting from your hot dog cart. We’ll detail the steps below: Create a hot dog business plan In addition to outlining the essentials of your business, your plan should clearly define your business goals and the strategies to achieve them. These goals could include sales targets, expanding to additional locations, or establishing a strong brand presence in your community. For strategies, consider utilizing digital marketing, forming partnerships with local businesses, or providing outstanding customer service to differentiate your hot dog stand from the competition. Also, think about the financial projections of your business. How much revenue do you expect to generate and when will you break even? Include the cost of goods sold (COGS), operating expenses, and potential future investments such as the addition of more carts or hiring of staff. This financial analysis will be vital for attracting investors or securing loans. READ MORE: Spotlight: Dat Dog Puts a New Spin on the Old Hot Dog Stand Obtain a permit from the Department of Health Navigating the bureaucratic processes can be tricky, so you may consider hiring a legal consultant to ensure you’re in full compliance with health and safety regulations. Your consultant can guide you in understanding the specific permits required, their associated fees, and any yearly inspections that may be needed. Keep in mind that the health department may have specific guidelines for food handling, storage, and preparation. Therefore, it’s crucial to familiarize yourself with these regulations, which may involve attending mandatory food safety training. Keeping a clean and safe operation not only keeps you compliant with the law but also builds trust with your customers. Get an EIN Once you have your EIN, ensure that all the necessary documentation is in place for tax purposes. The EIN will be crucial for filing your business taxes, and being well-organized in this aspect will save you lots of potential headaches down the line. Also, note that having an EIN can open up more opportunities for your business. You may be eligible for business-only discounts from suppliers and it can add legitimacy to your business when interacting with other businesses or potential investors. Get a business license Consider consulting with a business advisor or attorney to understand the specific types of licenses required in your municipality. It’s essential to understand local ordinances, which can dictate when and where you can operate your cart. Remember to renew your business license on a regular basis. Maintaining up-to-date licenses and permits not only helps you avoid legal issues but also demonstrates your dedication to running a professional and compliant business. Open a business bank account Opening a business bank account is essential for simplifying tax preparation and managing your cash flow effectively. This account enables you to monitor your income and expenses more efficiently, providing you with a clear understanding of your financial health. A business bank account can also add a layer of legitimacy to your business, especially when dealing with vendors or potential investors. It can also help you qualify for business loans and credit cards, which can be useful for managing cash flow and expanding your business. Get business insurance Apart from general liability insurance, consider other types of insurance that may be applicable to your business. For instance, property insurance could be crucial if your cart or equipment gets damaged. Workers’ compensation insurance could be necessary if you plan on hiring employees. Moreover, having insurance not only protects your business but also builds trust with customers. It shows that you’re prepared for unforeseen circumstances and are serious about your business. Purchase a cart or trailer When purchasing your cart or trailer, consider its functionality and design. You want a unit that will allow you to prepare and sell your hot dogs efficiently. Good workspace design, ease of movement, and proper storage areas are essential to maintain a fast and smooth operation. While purchasing a used cart is a cost-effective way to start, keep potential repairs and maintenance costs in mind. Over time, these costs could add up, so do thorough research and possibly consider a professional inspection before making a purchase decision. Choose your menu and prices Now it’s time to start thinking about what you’re going to sell. Will you offer standard hot dogs, or will you get creative with high-quality food toppings? As you think about your menu, consider the tastes and preferences of your target market. Research your customer base and determine what kind of hot dogs and toppings they would prefer. Including vegan or gluten-free options could widen your customer base and give you an edge over competitors. Your pricing strategy should cover your costs and still make a profit while being attractive to your customers. Take into account the prices of your competitors and the average income of your target customer base. A well-balanced pricing strategy can drive sales and maintain customer loyalty. Stock your cart A well-stocked cart doesn’t just mean having enough hot dogs and buns. It also means having sufficient cooking fuel, change for cash transactions, cleaning supplies, and emergency repair tools for your cart. You’ll also want to have some supplies on hand, such as napkins and plastic utensils. Look into adopting inventory management strategies to keep track of your stock levels and anticipate when you need to reorder supplies. Efficient inventory management can help avoid running out of items, reduce waste, and increase profitability. Find a good location to set up your stand Experimenting with different locations can help you identify the most profitable spots. Keep a record of the sales and customer interactions at each location to identify patterns and preferences. Consider the safety and accessibility of your location. Is it well-lit? Is there parking nearby? Is it easy for customers to approach your cart? These factors can significantly impact the success of your hot dog business. READ MORE: Boost Sales at a Food Truck Festival Promote your business Building a solid online presence can greatly boost your business’s visibility. Consider creating a website and using platforms like Instagram, Facebook, and Twitter to engage with your customers. Regular updates about your menu, location, and special offers can keep your customers informed and excited. Consider organizing promotional events or partnerships with other local businesses. For example, you could provide catering for local events or cross-promote with a nearby beverage stand. Strategic collaborations can help you reach new customers and increase your sales. https://youtube.com/watch?v=LO5_sGBRJoI%3Fstart%3D3 READ MORE: How to Start a Food Truck Business Strategies for Seasonal Adaptation and Diversification When operating a hot dog stand, adapting to different seasons and diversifying your menu can play a significant role in maintaining steady revenue throughout the year. Seasonal adaptation involves tweaking your business strategy to align with the changing customer preferences and environmental conditions across different times of the year. Seasonal Menu Items: One effective way to attract customers is by introducing seasonal menu items. For example, during summer, you might add refreshing beverages or lighter hot dog toppings to your menu. In colder months, consider offering heartier options like chili dogs or warm soups. These changes can keep your menu exciting and relevant, drawing in both new and repeat customers. Relocating Your Stand: The location of your hot dog stand can significantly impact its success. During tourist seasons, consider moving your stand to high-traffic areas like parks or popular streets. In quieter months, a location near business centers or schools might be more beneficial. Always be aware of local regulations regarding mobile food vending in different areas. Diversifying Product Offerings: In addition to your regular hot dog offerings, consider diversifying your menu with complementary items. This could include a range of snacks, such as chips or pretzels, or even partnering with local bakeries or beverage suppliers for unique offerings. Not only does this provide more options to your customers, but it also increases your potential revenue streams. Themed Promotions and Events: Align your hot dog stand with local events or holidays. For instance, you could offer special promotions during local sports events, festivals, or holidays like the Fourth of July. Themed decorations and special menu items can create buzz and draw in crowds. Leveraging Social Media: Use social media platforms to keep your customers informed about your seasonal offerings, location changes, and special promotions. Engaging with your audience online can build a loyal customer base that follows your stand throughout the year. FAQs About How to Start a Hot Dog Stand What permits and licenses do I need to operate a hot dog stand? The specific permits and licenses required vary by location, but typically, you will need a food vendor license, a health department permit, and possibly a business license. Check with your local government for the exact requirements. How can I choose a good location for my hot dog stand? Identify locations with substantial foot traffic that align with your target audience, such as parks, bustling streets, areas near office buildings, and popular tourist sites. Take into account aspects like visibility, the level of competition, and how easily customers can access your stand. What equipment do I need to start a hot dog stand? Basic equipment includes a commercial hot dog grill, food warmer, steam table, serving counter, cash register, and storage containers. You may also need a handwashing station and refrigeration. Where can I source high-quality hot dogs and other ingredients for my stand? Reach out to local suppliers, wholesale food distributors, or check with nearby grocery stores. Ensure you choose fresh, high-quality hot dogs and buns to maintain the taste and reputation of your stand. How can I make my hot dog stand, stand out from the competition? Offer unique toppings and condiments, focus on excellent customer service, maintain cleanliness and hygiene, and consider creating a memorable brand or theme for your stand. What are some effective marketing strategies for my hot dog stand? Utilize social media platforms, set up a website or online presence, offer promotions and discounts, collaborate with nearby businesses, and participate in local events to increase visibility. How can I ensure food safety and hygiene at my hot dog stand? Follow proper food handling procedures, maintain clean and sanitized equipment, wash hands regularly, and comply with local health department regulations to ensure food safety and hygiene. How much does it cost to start a hot dog stand? The startup cost can vary depending on factors like location, equipment, permits, and supplies. On average, it can range from a few thousand to several tens of thousands of dollars. Image: Envato Elements This article, "How to Start a Hot Dog Stand" was first published on Small Business Trends View the full article

Starting a hot dog stand is an excellent opportunity to launch your own business. It is not only affordable but also a fun and straightforward way to enter the food industry. This article will outline everything you need to know about starting your own hot dog cart business. Read on for information on how to begin selling hot dogs with your own hot dog stand business! Why You Should Start a Hot Dog Cart Business Starting a hot dog business can be a fun and profitable way to be your own boss. Here are five benefits small business owners will receive when starting a hot dog business: Hot dogs are a classic American food that is loved by people of all ages. They are also a relatively inexpensive food to sell, which makes them a good option for entrepreneurs looking to start a food business. If you are thinking about starting a hot dog cart business, here are some of the benefits that you can expect: Low start-up costs: Hot dog carts are a relatively inexpensive business to start. You can purchase a used cart for a few thousand dollars, and you don’t need a lot of inventory to get started. Low overhead costs: Once you have your cart, your overhead costs will be relatively low. You will need to pay for the cost of food, but you won’t have to pay rent or utilities. High-profit margins: Hot dogs offer high-profit margins, allowing you to earn a substantial profit from each sale. Flexibility: Hot dog carts offer a flexible business model. You can position your cart in various locations, allowing you to access a broader range of customers. Low risk: Hot dog carts are a relatively low-risk business. If your business doesn’t take off, you can easily sell your cart and move on. Benefits of Starting a Hot Dog Cart Business In addition to the benefits listed above, there are a number of other benefits to starting a hot dog cart business. These include: Easy to operate: Hot dog carts are relatively easy to operate. You don’t need any special skills or training to start a hot dog cart business. Enjoyable and fulfilling: Launching a hot dog cart business can be both enjoyable and fulfilling. You’ll have the opportunity to meet many people and engage with the community. Potential for growth: There is a lot of potential for growth in the hot dog cart business. As the population grows, so does the demand for hot dogs. Additional Tips for Starting a Hot Dog Cart Business Here are some additional tips for starting a hot dog cart business: Do your research: Before you start your business, it is important to do your research and learn as much as you can about the hot dog cart industry. This will help you make informed decisions about your business. Be creative: Hot dogs are a classic food, but there are endless ways to make them creative and unique. Experiment with different toppings and flavors to create a hot dog that will stand out from the competition. Provide excellent customer service: Customer service is essential for any business, but it is especially important for hot dog cart businesses. Make sure you are friendly and helpful to your customers, and they will be more likely to come back for more. Be prepared to work hard: Starting a hot dog cart business is a lot of work, but it can also be very rewarding. Be prepared to put in long hours and work hard, and you will be successful. READ MORE: 15 Hot Dog Franchise Businesses How Much Does It Cost to Start a Hot Dog Stand Business? Expense CategoryDetails Cart or Trailer:The cost of a hot dog cart or trailer will vary depending on the size, features, and condition. Used carts can be found for as little as $2,000, while new carts can cost upwards of $10,000. Permits and Licenses:The cost of permits and licenses will vary depending on your location. In some cities, you may need to obtain a business license, a health permit, and a vending permit. Food:The cost of food will vary depending on the type of hot dogs you sell and the toppings you offer. You can expect to pay $1-$2 per hot dog, plus the cost of toppings. Supplies:The cost of supplies will include things like buns, condiments, napkins, and utensils. You can expect to pay $0.50-$1 per hot dog for supplies. Employees:If you plan to hire employees, you will need to factor in the cost of wages, taxes, and benefits. Marketing:The cost of marketing will vary depending on the methods you use. You may need to pay for advertising, social media promotion, or printing flyers. Miscellaneous Expenses:There will be a number of miscellaneous expenses associated with starting a hot dog stand business, such as insurance, repairs, and transportation. Total Cost:You can expect to spend anywhere from $5,000 to $20,000 to get your hot dog stand business up and running, depending on the factors listed above. The good news is that you can get started for as little as a few thousand dollars. Used hot dog carts are readily available and can be outfitted with all the equipment you need to get started. They’re much cheaper than food trucks. On average, a food truck can cost about $75,000. Of course, there are other costs to consider, such as permits and insurance, but this can be a relatively low-cost way to start your own business. Cart or trailer: The cost of a hot dog cart or trailer will vary depending on the size, features, and condition. Used carts can be found for as little as $2,000, while new carts can cost upwards of $10,000. Permits and licenses: The cost of permits and licenses will vary depending on your location. In some cities, you may need to obtain a business license, a health permit, and a vending permit. Food: The cost of food will vary depending on the type of hot dogs you sell and the toppings you offer. You can expect to pay $1-$2 per hot dog, plus the cost of toppings. Supplies: The cost of supplies will include things like buns, condiments, napkins, and utensils. You can expect to pay $0.50-$1 per hot dog for supplies. Employees: If you plan to hire employees, you will need to factor in the cost of wages, taxes, and benefits. Marketing: The cost of marketing will vary depending on the methods you use. You may need to pay for advertising, social media promotion, or printing flyers. Miscellaneous expenses: When you learn how to start a hot dog stand business, you will encounter various miscellaneous expenses, including insurance, repairs, and transportation costs. Total Cost The total cost of starting a hot dog stand business will vary depending on the factors listed above. However, you can expect to spend anywhere from $5,000 to $20,000 to get your business up and running. Tips for Reducing Costs There are a few things you can do to reduce the cost of starting a hot dog stand business: Buy a used cart or trailer: Used carts and trailers can be a great way to save money. Do your research: Before you purchase a cart or trailer, be sure to do your research and compare prices. Shop around for supplies: You can often find discounts on food and supplies by shopping around. Promote your business yourself: You can save money on marketing by promoting your business yourself through social media and word-of-mouth. The cost of starting a hot dog stand business can vary depending on a number of factors. However, with careful planning and budgeting, you can get your business up and running for a reasonable amount of money. Starting a Hot Dog Stand Business in 11 Simple Steps To become a hot dog business owner, you’ll need to take several steps before you can begin profiting from your hot dog cart. We’ll detail the steps below: Create a hot dog business plan In addition to outlining the essentials of your business, your plan should clearly define your business goals and the strategies to achieve them. These goals could include sales targets, expanding to additional locations, or establishing a strong brand presence in your community. For strategies, consider utilizing digital marketing, forming partnerships with local businesses, or providing outstanding customer service to differentiate your hot dog stand from the competition. Also, think about the financial projections of your business. How much revenue do you expect to generate and when will you break even? Include the cost of goods sold (COGS), operating expenses, and potential future investments such as the addition of more carts or hiring of staff. This financial analysis will be vital for attracting investors or securing loans. READ MORE: Spotlight: Dat Dog Puts a New Spin on the Old Hot Dog Stand Obtain a permit from the Department of Health Navigating the bureaucratic processes can be tricky, so you may consider hiring a legal consultant to ensure you’re in full compliance with health and safety regulations. Your consultant can guide you in understanding the specific permits required, their associated fees, and any yearly inspections that may be needed. Keep in mind that the health department may have specific guidelines for food handling, storage, and preparation. Therefore, it’s crucial to familiarize yourself with these regulations, which may involve attending mandatory food safety training. Keeping a clean and safe operation not only keeps you compliant with the law but also builds trust with your customers. Get an EIN Once you have your EIN, ensure that all the necessary documentation is in place for tax purposes. The EIN will be crucial for filing your business taxes, and being well-organized in this aspect will save you lots of potential headaches down the line. Also, note that having an EIN can open up more opportunities for your business. You may be eligible for business-only discounts from suppliers and it can add legitimacy to your business when interacting with other businesses or potential investors. Get a business license Consider consulting with a business advisor or attorney to understand the specific types of licenses required in your municipality. It’s essential to understand local ordinances, which can dictate when and where you can operate your cart. Remember to renew your business license on a regular basis. Maintaining up-to-date licenses and permits not only helps you avoid legal issues but also demonstrates your dedication to running a professional and compliant business. Open a business bank account Opening a business bank account is essential for simplifying tax preparation and managing your cash flow effectively. This account enables you to monitor your income and expenses more efficiently, providing you with a clear understanding of your financial health. A business bank account can also add a layer of legitimacy to your business, especially when dealing with vendors or potential investors. It can also help you qualify for business loans and credit cards, which can be useful for managing cash flow and expanding your business. Get business insurance Apart from general liability insurance, consider other types of insurance that may be applicable to your business. For instance, property insurance could be crucial if your cart or equipment gets damaged. Workers’ compensation insurance could be necessary if you plan on hiring employees. Moreover, having insurance not only protects your business but also builds trust with customers. It shows that you’re prepared for unforeseen circumstances and are serious about your business. Purchase a cart or trailer When purchasing your cart or trailer, consider its functionality and design. You want a unit that will allow you to prepare and sell your hot dogs efficiently. Good workspace design, ease of movement, and proper storage areas are essential to maintain a fast and smooth operation. While purchasing a used cart is a cost-effective way to start, keep potential repairs and maintenance costs in mind. Over time, these costs could add up, so do thorough research and possibly consider a professional inspection before making a purchase decision. Choose your menu and prices Now it’s time to start thinking about what you’re going to sell. Will you offer standard hot dogs, or will you get creative with high-quality food toppings? As you think about your menu, consider the tastes and preferences of your target market. Research your customer base and determine what kind of hot dogs and toppings they would prefer. Including vegan or gluten-free options could widen your customer base and give you an edge over competitors. Your pricing strategy should cover your costs and still make a profit while being attractive to your customers. Take into account the prices of your competitors and the average income of your target customer base. A well-balanced pricing strategy can drive sales and maintain customer loyalty. Stock your cart A well-stocked cart doesn’t just mean having enough hot dogs and buns. It also means having sufficient cooking fuel, change for cash transactions, cleaning supplies, and emergency repair tools for your cart. You’ll also want to have some supplies on hand, such as napkins and plastic utensils. Look into adopting inventory management strategies to keep track of your stock levels and anticipate when you need to reorder supplies. Efficient inventory management can help avoid running out of items, reduce waste, and increase profitability. Find a good location to set up your stand Experimenting with different locations can help you identify the most profitable spots. Keep a record of the sales and customer interactions at each location to identify patterns and preferences. Consider the safety and accessibility of your location. Is it well-lit? Is there parking nearby? Is it easy for customers to approach your cart? These factors can significantly impact the success of your hot dog business. READ MORE: Boost Sales at a Food Truck Festival Promote your business Building a solid online presence can greatly boost your business’s visibility. Consider creating a website and using platforms like Instagram, Facebook, and Twitter to engage with your customers. Regular updates about your menu, location, and special offers can keep your customers informed and excited. Consider organizing promotional events or partnerships with other local businesses. For example, you could provide catering for local events or cross-promote with a nearby beverage stand. Strategic collaborations can help you reach new customers and increase your sales. https://youtube.com/watch?v=LO5_sGBRJoI%3Fstart%3D3 READ MORE: How to Start a Food Truck Business Strategies for Seasonal Adaptation and Diversification When operating a hot dog stand, adapting to different seasons and diversifying your menu can play a significant role in maintaining steady revenue throughout the year. Seasonal adaptation involves tweaking your business strategy to align with the changing customer preferences and environmental conditions across different times of the year. Seasonal Menu Items: One effective way to attract customers is by introducing seasonal menu items. For example, during summer, you might add refreshing beverages or lighter hot dog toppings to your menu. In colder months, consider offering heartier options like chili dogs or warm soups. These changes can keep your menu exciting and relevant, drawing in both new and repeat customers. Relocating Your Stand: The location of your hot dog stand can significantly impact its success. During tourist seasons, consider moving your stand to high-traffic areas like parks or popular streets. In quieter months, a location near business centers or schools might be more beneficial. Always be aware of local regulations regarding mobile food vending in different areas. Diversifying Product Offerings: In addition to your regular hot dog offerings, consider diversifying your menu with complementary items. This could include a range of snacks, such as chips or pretzels, or even partnering with local bakeries or beverage suppliers for unique offerings. Not only does this provide more options to your customers, but it also increases your potential revenue streams. Themed Promotions and Events: Align your hot dog stand with local events or holidays. For instance, you could offer special promotions during local sports events, festivals, or holidays like the Fourth of July. Themed decorations and special menu items can create buzz and draw in crowds. Leveraging Social Media: Use social media platforms to keep your customers informed about your seasonal offerings, location changes, and special promotions. Engaging with your audience online can build a loyal customer base that follows your stand throughout the year. FAQs About How to Start a Hot Dog Stand What permits and licenses do I need to operate a hot dog stand? The specific permits and licenses required vary by location, but typically, you will need a food vendor license, a health department permit, and possibly a business license. Check with your local government for the exact requirements. How can I choose a good location for my hot dog stand? Identify locations with substantial foot traffic that align with your target audience, such as parks, bustling streets, areas near office buildings, and popular tourist sites. Take into account aspects like visibility, the level of competition, and how easily customers can access your stand. What equipment do I need to start a hot dog stand? Basic equipment includes a commercial hot dog grill, food warmer, steam table, serving counter, cash register, and storage containers. You may also need a handwashing station and refrigeration. Where can I source high-quality hot dogs and other ingredients for my stand? Reach out to local suppliers, wholesale food distributors, or check with nearby grocery stores. Ensure you choose fresh, high-quality hot dogs and buns to maintain the taste and reputation of your stand. How can I make my hot dog stand, stand out from the competition? Offer unique toppings and condiments, focus on excellent customer service, maintain cleanliness and hygiene, and consider creating a memorable brand or theme for your stand. What are some effective marketing strategies for my hot dog stand? Utilize social media platforms, set up a website or online presence, offer promotions and discounts, collaborate with nearby businesses, and participate in local events to increase visibility. How can I ensure food safety and hygiene at my hot dog stand? Follow proper food handling procedures, maintain clean and sanitized equipment, wash hands regularly, and comply with local health department regulations to ensure food safety and hygiene. How much does it cost to start a hot dog stand? The startup cost can vary depending on factors like location, equipment, permits, and supplies. On average, it can range from a few thousand to several tens of thousands of dollars. Image: Envato Elements This article, "How to Start a Hot Dog Stand" was first published on Small Business Trends View the full article

Jefferson Early Learning Center bears little resemblance to elementary schools many adults recall attending in their earliest years. The classrooms have child-size boats and construction vehicles children can play on, and ceilings painted to resemble outer space. There are no desks—all space is devoted to learning through play. Windows are low to the ground so children can easily look outside. The gym floor is made of “pre-K friendly” layered vinyl, rather than hardwood, to cushion inevitable trips and falls. Hallways are lined with a corrugated plastic for wiggly fingers to touch as children transition to other locations. Children love coming to the building, said teacher Cathy Delamore. “They feel like they own it.” Alief Independent School District, which serves about 40,000 children in west Houston, is one of a growing number of districts across the country to pump money into creating a building that is tailor-made for pre-kindergarteners. Its new facility cost about $21 million and enrolls nearly 400 4- and 5-year-olds. By making the investment, school leaders are trying to avoid some of the pitfalls of placing young children in buildings designed for older students, including lost learning time when tiny feet have to meander down long hallways to bathrooms and cafeterias. Research suggests that when designed well, buildings can contribute to better outcomes for children. Creators of the Reggio Emilia approach to early learning, an educational philosophy that emphasizes child-led learning, even refer to the environment as the “third teacher” in a classroom. A construction themed classroom at Jefferson Early Learning Center. The program emphasizes play and is built around the needs of 4-year-olds. [Photo: Jackie Mader/The Hechinger Report] Benefits of personalized pre-K Over the past few years, educators have grown aware of the benefits of a personalized pre-K environment, said Melissa Turnbaugh, a senior principal at the architecture firm PBK, which has designed more than 240 elementary schools nationwide, including Jefferson and several others in Texas. “There’s an openness and willingness to rethink these sites,” Turnbaugh said. Similar pre-K renovations and investments have been made in both high- and low-income Texas districts, including the nearby Houston Independent School District, Willis Independent School District north of Houston, the Mansfield Independent School District south of Fort Worth, the Harlingen Consolidated Independent School District in the Rio Grande Valley, and Leander Independent School District, just northwest of Austin. Nationally, districts of all sizes have embraced the trend over the past few years, including the Troy School District in Michigan and New York City Public Schools. In some cases, building a specialized facility helps a district with limited resources get “the biggest bang for their buck,” while meeting enrollment needs, said Turnbaugh. Some states and cities are also dedicating money to the efforts, including Illinois, Detroit and San Mateo, California. Two students play in a veterinary-themed classroom at Jefferson Early Learning Center. Each classroom is designed with a specific theme to encourage deeper play. [Photo: Jackie Mader/The Hechinger Report] The importance of play That embrace is in part because of a growing recognition nationwide of the importance of play for young children, as well as reports that play time has been increasingly squeezed out of the early grades. States are also seeing record high enrollment in state-funded preschool programs. During the 2022–23 school year, investment in state-funded preschool reached an all-time high. Spending on the programs increased in 29 states, buoyed in part by COVID relief funds. Between 2022 and 2023, for example, Texas saw more than 21,000 additional 3- and 4-year-olds enroll. The state also slightly increased pre-K funding and, beginning in 2019, started requiring districts to offer full-day pre-K programs. The full-day programs have been rolling out in districts since 2020. Scores of districts are “adding this new grade of 4-year-olds,” said Shelly Masur, vice president of advisory and state policy for the Low Income Investment Fund, which runs an initiative focused on creating and improving high-quality facilities for early learning programs. “They have to figure out where those kids are going to go.” A facility built for their needs, like Jefferson, is exactly where young children should go, some experts say. The children seem to agree. On a sunny fall morning, joyful screams could be heard as children chased each other up and down gentle hills on a large playground with natural-looking features meant to replicate the highlands and lowlands of Texas. Pre-K students in elementary schools don’t always have age-appropriate playgrounds, and structures are often designed for children who are older. But Jefferson has multiple large playgrounds and play courtyards, all designed for pre-kindergarteners, featuring natural structures and textures, like logs and grass. In Alief, where more than 83% of children qualify as economically disadvantaged, more than 20 percentage points higher than the state average, residents voted in 2015 to approve a property tax increase to help pay for full-day pre-K programs in the district. After touring the Mansfield Independent School District’s early learning facility, Alief’s district leaders decided they wanted to invest in an early learning building with immersive, themed classrooms, instead of simply adding on or repurposing classrooms in elementary schools around the district. Jefferson opened in 2022 as one of two new early learning facilities in the district. About six miles away, the second, Maria Del Carmen Martinez Early Learning Center, which has a similar design, serves around 400 students. A growing body of research shows that not all pre-K classrooms, or the facilities they’re housed in, are appropriate for young kids. Early learning settings in particular should have a warm, homelike environment with ample natural light, research shows. There should be spacious classrooms that allow children to move their bodies and play in a variety of spaces around the room. Facilities should have playgrounds that are appropriate for the littlest learners, and provide ample opportunities to experience and explore nature. Related: How play is making a comeback in kindergarten There are also practical details to keep in mind for preschoolers, like having bathrooms adjacent to classrooms, child-size furniture, tiny toilets, and sinks low to the ground so children can practice routines like handwashing independently. “When we make things more accessible to them, they start to learn the independence that we need them to develop over time,” said Masur. This type of setting isn’t always present in elementary schools, which are built to accommodate a much wider age range of children and are typically designed for instruction rather than play. [Photo: Jackie Mader/The Hechinger Report] How the space impacts behavior Facilities can have a surprisingly large impact on the experiences of teachers and young children. A study of a preschool program in West Hartford, Connecticut, for example, found the amount of children’s time spent interacting with an adult caregiver increased from 3% to 22% after the program moved from a crowded basement room to a larger classroom with bathrooms, sinks, storage space, and phones inside the classroom. Although all other factors remained the same, the teachers reported their students had fewer tantrums, something they attributed to having a larger, brighter, and more organized space. A facility can even affect how satisfied early educators are with their jobs. Delamore, the Jefferson teacher, who has worked in the district for 18 years, said the bright, spacious rooms and hallways help keep her from feeling “confined” during the day. While aimed at 4-year-olds, the building’s “calming atmosphere” helps her enjoy being at work, she said. Certain aspects make more sense for children at this age, she added, like the spiral shape of the building, which makes it easier to keep students together as they transition. Students eat family-style meals around circular tables, creating a sense of community, Delamore said, a contrast to the long, rectangular tables often seen in elementary school cafeterias. Buildings that are not designed to meet childrens’ needs, or that are cramped and outdated, can impede development and learning, experts say. One of the most recent examples of this comes from a 2016 study of Tennessee’s public preschool classrooms, which are mostly housed in existing elementary schools. That study, conducted by researchers at Vanderbilt University, found 25% of each school day was lost transitioning children to another activity, including walking to bathrooms and lining up to go to lunch. Related: The complex world of pre-K play When designing Jefferson, Turnbaugh and her team tried to “think of the campus through the eyes of a 4-year-old.” Delamore, at Jefferson, said the intricately designed classrooms motivate students to go deeper in their play. On a recent morning in the “veterinary” classroom, a dozen 4- and 5-year-olds busied themselves around the room, immersed in play or small group work with a teacher. Children drew pictures of animals, read books, and played animal-themed card games beneath large, colorful pictures of dogs and cats painted on the walls. On one side of the room, 4-year-old Jaycyon had donned a white lab coat and was inspecting a fluffy gray and white toy cat lying on the counter in front of him. The cat was hurt, Jaycyon announced, likely from a sharp corner of the cage he was kept in. “I have to give him a shot,” he said bravely. Jaycyon dipped a clear, plastic syringe into an orange medication bottle and confidently injected invisible medication into the cat. At the end of three weeks, Jaycyon and his classmates will transition to a new classroom, such as “Tinker Town,” where they will learn about construction, or “Space City,” an homage to the nearby NASA space center. On a daily basis, students have access to one of several outdoor spaces called a “back porch,” where families can also come and eat lunch together. These spaces also act as surrogate backyards for students, many of whom don’t have yards at home or access to parks. Students also have access to a sensory room with toys and soft mats, where they can take a break when they are overstimulated and practice skills to calm down. Jefferson sits on nearly 20 acres of land, accessible via trails for students to explore with their teachers. (Alief returned the surrounding land back to its natural prairie state to help with climate-change related flooding.) The educators at Alief say the district’s investment in a facility that encourages play-based learning has paid off. “What I see as a major difference is the children’s self-regulation, but also their confidence,” said the school’s principal, Kim Hammer, now in her 16th year leading an early childhood center. “A traditional pre-K setting is more teacher led and teacher directed,” she said. “Here it’s more teacher facilitated, so you see more of the children taking more initiative,” she added. “Children have autonomy, and children have much more choice.” There is evidence that the new facility may be helping children progress. During the 2023-24 school year, 49% of students came in meeting vocabulary benchmarks. By the end of the year, 73% were at that level, Hammer said, a higher rate than previous years when the district’s pre-K programs were in traditional elementary schools. School officials say the themed classrooms help enhance children’s language skills, as children learn the vocabulary specific to that room. Attendance rates are high and holding steady, something that is uncommon in pre-K. Despite the success and benefits of programs like Jefferson’s, educators agree there are challenges. A pre-K only facility adds an extra transition for students who, in traditional programs, might otherwise attend pre-K at their home elementary school. Without more funding, revamped pre-K facilities are unlikely to spread fast. Many districts lack the money, partly because state and federal funding for pre-K is often less than for other grades. In Texas, for example, although the state now requires districts to offer full day pre-K, it only provides funding for half a day of pre-K. Alief has to cover the rest from local funds. Although sustaining the building will be financially challenging in the long run, educators are determined to find a way to make it work for the benefit of the kids. Contact staff writer Jackie Mader at (212) 678-3562 or mader@hechingerreport.org. This story about early learning centers was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education, with support from the Spencer Fellowship at Columbia Journalism School. Sign up for the Early Childhood newsletter. View the full article

Southwest Airlines has announced that it will lay off 15% of its employees in an effort to reduce costs and maximize its efficiencies. Here’s what you need to know about Southwest’s layoffs and how employees and fliers will be impacted. Southwest will cut 1,750 jobs On Monday, Southwest president and CEO Bob Jordan published a memo announcing that the popular low-cost airline will reduce its workforce by 1,750 positions, which the company says equates to about 15% of its total employees. Jordan said the move was part of its previously announced “transformational plan.” That plan aims to accomplish three main things, according to Jordan: boost revenues minimize costs and maximize efficiencies get the most from its investments Jordan says the layoffs will help with the cost minimization and efficiency maximization priorities. “We must ensure we fund the right work, reduce duplicative efforts, and have a lean organizational structure that drives clarity, pace, and urgency,” Jordan said in the memo. “Improving how we work together and how we get work done has a tremendous impact on our efficiency as a Company and how we deliver against our plan.” Jordan says that the 1,750 people being laid off will not see their positions go until the end of April. However, he also noted that most employees who will be let go will not continue working until then, though they still will be paid. Southwest says that it expects the layoffs to save the company approximately $210 million in 2025 and approximately $300 million in 2026. However, it does note that the layoffs mean Southwest will incur a one-time charge of between $60 million and $80 million in the first quarter of 2025, which is due to severance payments and other post-employment benefits. Are pilots being laid off? If you’re a regular flier of Southwest, you’re probably wondering how customers will be impacted by the layoffs—particularly whether the airline is letting go of pilots, which could affect trips and their frequency. But Jordan says the layoffs are “focused almost entirely on Corporate and Leadership positions.” In other words, most operations staff, which includes pilots and flight attendants, will not be affected. Southwest says the position affected will also include senior leadership and directors. The airline also confirmed that 11 senior leadership positions from vice president and above will also be eliminated. LUV stock price rises While the news of the layoffs is devastating to those losing their jobs, investors seem to see things in a more positive light. As of the time of this writing, Southwest stock (NYSE: LUV) is up over 2% in premarket trading. Investors generally view layoffs as favorable, as job cuts are usually one of the fastest ways to cut expenses and increase a company’s bottom line. However, though LUV stock is currently trading up after the news of the layoffs was announced yesterday, Southwest’s stock price is still down year-to-date. Since the start of the new year, LUV shares have fallen nearly 10% as of Friday’s close. (Markets were closed yesterday for Presidents’ Day.) Over the past year, LUV shares are down just over 10%. Looking back further, LUV shares have fallen over 47% during the past five years. Southwest began operations 53 years ago. The company says it currently employs 72,000 full-time-equivalent workers. View the full article

Uncover the potential impacts of Google's new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses? The post Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses? appeared first on Search Engine Journal. View the full article

A just-released McKinsey report predicts strong growth for market data providers, but analysts note that big tech companies are encroaching. View the full article

Canceling memberships has become an everyday thing for a lot of people. We cycle through streaming services, we sign up for trial memberships, we find cheaper, better options for everything from television to gyms and jump whenever it makes financial, emotional, or psychological sense for us to do so. We’re pretty much at a point where the moment you sign up for a service or subscription, the countdown to your inevitable cancellation begins. And everyone knows that canceling those subscriptions and services can be a challenge, even with new rules in place that are supposed to make it easier. If you’ve ever tried to cancel something and found it very difficult, or even outright failed to get it done, you were probably a victim of “dark patterns” and psychological tricks that companies use to stymie your efforts to dump them. In other words, you got sucked into their “cancellation funnel.” How "cancellation funnels" workWhen you tell a customer service rep (CSR) that you want to cancel (or you click “cancel” on a site), you trigger a retention script that’s sometimes called a "cancellation funnel" or a "churn funnel." Companies want to hang onto your revenue, so they dedicate time and resources to changing your mind, and that often involves subtle tricks they employ to change the conversation and make cancellation difficult enough to deter people who aren’t thoroughly committed to it. It’s important to understand that the difficulty is itself a psychological trick: Obstruction. Companies know that many people make these calls when they have limited time or energy, like during their lunch hour at work or at night when they’re tired. Making the cancellation process long and grueling means more people will simply give up halfway through. But that’s not the only trick companies use to stop you from canceling their services. Here’s a rundown of some of the most common tricks you’ll encounter. Common tricks companies use to keep you subscribedHalf the cancellation battle is being able to recognize the tricks being used against you: The Ask. When you tell a CSR that you’re canceling a service, one of their first moves is to ask you for your reasons. That might not seem too tricky, but no matter what your answer is, the CSR has a section of their retention script designed to invalidate it. If you say the service is too expensive, they might offer you a free month, or a short-term discount. Boom! It’s now not so expensive anymore, so why are you canceling? If your goal was just to reduce costs or wring some other perk out of the company, maybe that’s fine! The trick, though, is that the fix is temporary, and they hope that by the time the higher rates kick back in you will have forgotten about canceling, and they can get a few more months of sweet fees out of you before you notice. The best way to handle this is to refuse to give them information to work with—just say “Because I want to” or “No reason” and wait. It short-circuits the retention script if you don’t give them anything to work with. FOMO. The fear of missing out can be a powerful motivator, so a lot of retention scripts leverage it by warning you about what you’re throwing away. They usually use words like “benefits” to underscore all the goodness you have in your life right now as a result of their service. Even if you’re not really sure what those benefits are and you never used them, the idea of “losing” something sparks anxiety and makes you rethink your decision. Cooling-off periods. Companies will often seek to delay the actual cancellation of your account to give you time to “cool off.” This can be done with an offer of a free month, or suggesting a temporary pause in your subscription instead of an outright cancellation. This might seem like a victory, but it’s just designed to give you time to forget the reasons you wanted to cancel in the first place without actually addressing those reasons. Confusing language. Dark patterns come in many forms. One of the most subtle is vocabulary—this is why a lot of companies (like Amazon) use words like “continue” and “cancel” close together and in confusing ways. You might think that “continue” means continue to pay for this service, but clicking it often actually means continue cancellation process, and cancel actually means stop the cancellation process. Similarly, many sites will use words like “benefits” instead of “membership” or “account,” because it implies something really good that you’re throwing away instead of a simple cost-benefit decision. Guilt Copy. Also known as “confirmshaming,” this is when a company uses language designed to make you feel guilty about canceling. An example would be a choice between “Keep my benefits” and “No thanks, I hate having benefits.” It seems playful, but it’s meant to make you feel like a dope for going through with the cancellation. Comparison prevention. If you’ve ever experienced a CSR presenting you with a complex list of options that will supposedly solve your problem without canceling, you’ve experienced "comparison prevention." This is when the company deliberately makes it difficult to figure out the true value of an offer with a lot of unnecessary complexity. This can be done by bundling features and costs in different ways across different packages or subscription levels, making it difficult to perform a one-to-one comparison, and by forcing you to click through to separate web pages to see details, or by simply hiding details in documentation you probably won’t read. View the full article

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game? This guide walks you through a no-nonsense evaluation process to find an agency that delivers real results. 1. Define your goals first Before reaching out to agencies, have a clear understanding of what you want to achieve with PPC. Are you looking for lead generation, ecommerce sales, local service inquiries, or brand awareness? Knowing your objectives will help you ask the right questions and assess whether an agency is a good fit. Also, factor in your budget constraints and expected ROI. A good agency should work within your financial limits while setting realistic performance expectations. Dig deeper: How to set and manage PPC expectations for teams and stakeholders 2. Assess their industry experience Not all PPC strategies work across every industry. Look for agencies that have experience managing campaigns in your specific vertical. Ask for case studies or examples of past success in your industry, especially in: Ecommerce. Local services. B2B lead generation. SaaS. Healthcare. Finance. Agencies with industry expertise will understand common challenges and effective strategies unique to your business type. They should also demonstrate an ability to adapt to changes in industry regulations and trends. 3. Understand their approach to strategy and optimization A good PPC agency should have a structured approach to campaign strategy, including: Account structure: How do they build and organize campaigns? Keyword strategy: Do they effectively use broad, phrase, and exact match? Bid management: Are they using automated bidding, manual strategies, or a hybrid approach? Ad copy and creative: How do they optimize messaging and testing? Landing page optimization: Do they provide insights or recommendations? Conversion tracking and attribution: Can they track conversions accurately and integrate with your CRM? A truly data-driven agency should also be A/B testing different elements, using insights from past campaigns to improve performance, and continuously optimizing for better results. 4. Ask about their reporting and transparency A top-tier PPC agency should provide clear and actionable reporting. Look for: Regular reports: Weekly, bi-weekly, or monthly reporting with key performance indicators (KPIs). Transparency: Do they provide full access to the ad accounts, or do they keep you in the dark? Actionable insights: Reports should not just be data dumps but should include insights and recommendations. Real-time dashboard access: Can you see your ad performance whenever you like? Additionally, ensure they use third-party analytics tools like Google Analytics 4 or other attribution models to verify data accuracy and avoid misrepresenting results. Dig deeper: How to approach weekly, monthly, quarterly and annual PPC reporting 5. Understand their pricing model PPC agencies use different pricing structures, and understanding them is key to making a cost-effective decision. Common models include: Percentage of ad spend: Typically 10-20% of your monthly budget. Good for scaling but can lead to overspending if not managed properly. Flat monthly fee: A predictable expense, but ensure they have clear deliverables. Performance-based: Payment is based on lead volume or ROAS. This can align incentives but may not work for all businesses. Hybrid model: A combination of the above. Ask about additional costs for services like ad creative development, landing page optimization, or advanced analytics to avoid unexpected fees. 6. Check for red flags Be cautious of agencies that exhibit the following warning signs: Guaranteed results: No agency can guarantee specific PPC results. Lack of transparency: You should have access to your ad accounts and full visibility into performance. Cookie-cutter strategies: Every business is unique. Beware of agencies that use the same approach for all clients. No focus on tracking: They aren’t serious about results if they don’t emphasize accurate tracking and reporting. Additionally, be wary of agencies that avoid discussing long-term strategies or only focus on short-term wins without considering sustainable growth. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 7. Evaluate their client communication and support Great PPC management requires ongoing communication. Ask: How often will we have meetings? Who will be our main point of contact? How quickly do they respond to emails or support requests? Will we receive proactive recommendations, or need to ask for updates? Also, evaluate their level of customer support. An agency that prioritizes proactive communication and offers dedicated account managers can be more effective in optimizing your campaigns. Dig deeper: 8 tips to craft clear and impactful client communication 8. Understand their onboarding process A smooth onboarding process sets the foundation for a successful agency partnership. Ask: What does the onboarding process look like? What information and assets will they need from you? How long does onboarding usually take? What key milestones should you expect in the first 30, 60, and 90 days? A well-structured onboarding should include an initial strategy session, access setup (Google Ads, analytics, CRM), and alignment on key metrics and reporting expectations. Dig deeper: Client onboarding and offboarding: The PPC agency’s guide 9. Assess their team structure and stability Understanding who will manage your account is critical for a long-term, successful relationship. Ask: Who will be directly managing your PPC campaigns? How is their PPC team staffed? What level of experience do their account managers have? What is their turnover rate? How often do they replace account managers? A high staff turnover can lead to inconsistencies in account management, so it’s important to partner with an agency that retains experienced professionals. 10. Request case studies and references A reputable agency should have a portfolio of successful campaigns. Ask for: Case studies: Examples of past campaigns, including challenges and results. References: Client testimonials and contacts for past or current clients. Look for verifiable success stories that align with your industry and goals. If possible, reach out to their past clients to gain insight into their experience with the agency. 11. Test with a trial or audit If you’re unsure about committing, consider starting with a: Short-term contract: A three-month trial period to assess performance. PPC audit: Have them audit your existing campaigns and provide recommendations. An audit should provide a comprehensive analysis of campaign structure, keyword effectiveness, ad performance, and tracking setup. The agency’s recommendations should be data-driven and actionable. 12. Ensure cultural and goal alignment Choose an agency that aligns with your company’s values, communication style, and growth objectives. A strong partnership is key to long-term PPC success. Consider factors like: Do they understand your brand’s mission and voice? Are they flexible and open to collaboration? Do they have a track record of long-term client relationships? An agency that shares your vision and integrates well with your team will be more effective in achieving your marketing goals. Dig deeper: 4 tips to build a data-centric culture in your agency Final thoughts Evaluating a PPC agency takes time, but choosing the right partner will maximize your advertising investment. By focusing on experience, strategy, transparency, and results, you’ll be well-equipped to make an informed decision and drive meaningful business growth through paid search and social campaigns. The right agency does more than manage your PPC campaigns. They act as an extension of your team, providing expert insights and continuously optimizing for long-term success. Dig deeper: 5 essential PPC skills every agency pro must have View the full article

Have you ever noticed that the qualities we sometimes see as weaknesses can actually be our secret strengths? Think about the quiet, shy colleagues who excel at listening or those who seem a bit lazy but always find the most efficient way to get things done. Even self-doubt—which studies show 70% of professionals experience at some point in their careers—can lead us to make more thoughtful decisions and spark creative breakthroughs. These qualities, sometimes perceived as weaknesses, can be the traits that shape effective leaders. As the leader of a bootstrapped company for nearly two decades, I’ve faced my fair share of uncertainty. Between economic turbulence and the rise of AI, the past few years have introduced no shortage of unpredictability. But I’ve learned that self-doubt, like any trait, can be transformed into a strength—if viewed in the right light. The surprising benefits of self-doubt If you Google “self-doubt and leadership,” you’ll find an endless scroll of articles doling out advice on how to overcome or extinguish self-doubt. One researcher, however, found that the relationship between self-doubt and job performance is more nuanced than you might think. Wharton researcher Basima Tewfik peeled back the next layer of the onion on the accepted wisdom that imposter syndrome is categorically bad. She found that imposter thoughts can actually serve as motivation to perform better on the job, especially in terms of interpersonal skills. In her research involving physicians-in-training, for example, Tewfik discovered that doctors with imposter thoughts were able to diagnose patients and develop treatment plans on par with their confident doctor counterparts. But the self-doubters scored even higher on interpersonal interactions—in other words, they had better bedside manner, engaging in active listening, leaning forward, and providing more thorough explanations. Possessing self-doubt can also result in more reasoned decisions. When I’m unsure of a decision, for example, I’ll research it exhaustively, until I can cast the die confidently. Being a bit insecure can make us more cautious, reflective, and thorough—advantageous qualities for a leader. In short, some self-doubt can lead to positive workplace outcomes. Still, it’s undeniable that no one enjoys feeling like an imposter. It’s not pleasant to view yourself as less than. Leverage self-doubt in the workplace When doubt creeps in, our instinct is often to silence it or prove it wrong. But self-doubt isn’t always a weakness—it can be a powerful tool. Consider an author hesitating before sharing their work, questioning whether it’s good enough. Instead of dismissing the uncertainty, they use it to refine their writing, pushing their creativity further. That doubt didn’t hold them back—it sharpened their writing. And when they finally share their work, they do so with confidence. That’s why, when I catch myself questioning my own decisions, I resist the urge to stamp out the doubt immediately. First, I remind myself: uncertainty isn’t bad. In fact, it’s the sign of an open, curious mind, always ready to learn something new. Then, I pause and examine where my doubts are coming from. If the uncertainty lingers, I look for ways to gain clarity—whether through research, reflection, or consulting with colleagues. The problem is, we’re often too caught up in the daily grind to notice these moments of uncertainty. We move from task to task without stepping back to consider whether we’re even heading in the right direction. That’s why I believe in carving out moments for reflection in my day—because even when self-doubt isn’t actively nagging at you, proactive reflection helps you make better choices. Studies on metacognition—the practice of thinking about your thinking—show that regularly questioning our thought processes leads to sharper decision-making. For me, journaling at the beginning and end of each day is the most effective way to do this. By scheduling it into my calendar, I ensure I take time to process my thoughts, identify sources of doubt, and uncover what’s causing them. This practice helps me return to my work with a clearer head, greater confidence, and—ultimately—stronger, more productive decision-making. View the full article

Loneliness is no longer just an emotion—it’s a growing public health crisis in the U.S. A 2024 Harvard study found that 21% of U.S. adults regularly experience loneliness, while the American Psychological Association reports that nearly half of young workers feel isolated at work. Capitalizing on the recent tech boom, AI-powered digital companions and digital twin avatars are rapidly emerging as alternatives to human relationships. These AI bots offer a constant sense of connection without judgment and can be hyper-personalized to match user preferences. Platforms including Oh, Replika (whose tagline is “the AI companion who cares”), and Eden AI chat by EVA AI lead the charge, providing AI-driven avatars that simulate human interaction—companionship, mentorship, and even romance. Moreover, people are turning to AI-generated models, boyfriends, and girlfriends as a substitute for human relationships. For instance, Oh’s AI companion chat platform, OhChat, has amassed nearly 100,000 users across 174 countries. “As is the nature of parasocial relationships, or wider situations where attraction or intimacy play a role, some users do form bonds with our AI superModels and digital twins, we can see that in the data,” says Nic Young, cofounder and CEO of Oh. “On the most part though, they’re using OhChat to have a good time and escape reality.” Celebrities, Instagram influencers like Carmen Electra, Rio Sage, and figures in the adult entertainment industry are leveraging AI companions and digital twins to offer fans an always-available, immersive “chat with me anytime” experience. This constant yet personalized engagement is increasingly blurring the lines between artificial and genuine companionship. “What AI can do exceptionally well is provide consistency—something that human relationships, by nature, can’t always offer,” Artem Rodichev, founder of A.I.-avatar chatbot platform Ex-human and ex-head of A.I. at Replika, tells Fast Company. “Imagine having a conversation with your favorite movie character or getting career advice from an AI version of a historical figure. That’s not just companionship—it’s a new frontier in engagement.” Investors Are Betting Big on Virtual Relationships AI companions and avatars are fully customizable digital personas designed to be whatever users want them to be. Humans are often complex, unpredictable, and sometimes disappointing. AI, on the other hand, is always available, endlessly understanding, and never argues back. The appeal is undeniable. On platforms like Replika, users can shape their AI’s appearance, personality, and voice, creating an idealized version of a friend or partner. Some AI companions, on platforms including Oh and Eden AI, are pre-modeled after famous celebrities and idols, capable of responding with images and voice notes to prompts like “What do you look like right now?” or “I miss you,” creating an eerily realistic experience. For many, AI companions provide an emotional outlet. According to a report by NLM-NCBI, some users argue that chatting with AI reduces stress, anxiety, and loneliness, offering a safe space to express thoughts without fear of judgment. “When you add large AI models with powerful intelligent capabilities into the mix, bringing richer conversations, more natural responses and immersive experiences through vision and voice, the connections can be even more profound,” says Evan Liao, head of generative video platform Vidu AI at Shengshu Technology. “AI companionship has the potential to address deep psychological needs in human relationships.” The commercial potential is enormous, too. Most platforms operate on a premium subscription model, locking advanced features behind a paywall. Additionally, AI chatbot companies collaborate with brands to integrate product promotions, further monetizing user engagement. Oh recently secured $4.5 million in funding, proving that investors see AI companionship as an industry poised for explosive growth. “Investors have been drawn to the creator and companion sectors because generative AI is fundamentally reshaping how they operate,” Young explained. “With AI, we can fully embody the creator and deliver authentic fan experiences at scale. It also gives celebrities and creators a break from the relentless pressure of being constantly online—while still maintaining intimate engagement with their audience. It’s a true win-win.” Likewise, Rodichev believes investors aren’t just backing AI companionship—they’re betting on the future of interactive entertainment. “The real business opportunity extends beyond B2C AI companionship apps,” he noted. “The biggest potential lies in B2B applications that enable companies to create AI-driven, emotionally intelligent digital personas.” However, while these AI companions simulate connection, they do not experience emotions. Their responses are generated, not felt. “When a program is convincing enough and sounds like a real person, it can be hard to remember it’s just code, responding based on data and programming,” relationship expert Amy Williams tells Fast Company. She warns that instead of encouraging real-world relationships, this level of attachment may push users further into isolation. “Just like anything, if we want to become good at forming relationships with others, we have to practice,” says Amy. “Chatbots don’t respond like real humans, so people who prioritize interacting with them risk losing the social skills needed to connect with other people.” Can Digital Relationships Turn Dangerous? The potential dangers of AI companionship became painfully clear in October 2024, when a 14-year-old boy from Orlando, Florida, committed suicide after forming a deeply emotional connection with a chatbot on the AI avatar platform Character.AI. The boy spent months confiding in an AI persona named “Dany,” sharing intimate thoughts and feelings. On the day of his death, he sent a desperate message to the chatbot. The AI responded, “Please come home to me as soon as possible, my love.” Hours later, the boy ended his life using his stepfather’s gun. This heartbreaking incident from Orlando sparked urgent discussions on the ethical responsibility of AI developers. “It is the company’s responsibility to deploy any AI solutions that impact user’s life ethically and responsibly. To mitigate these risks, companies must prioritize autonomy, allowing users to opt-out of AI-powered companionship tools or request human support if desired,” says Serena H. Huang, AI Advisor at Fortune 100 companies and a former big tech analytics leader. “Additionally, we must establish clear lines of accountability and human oversight, including designated responsibilities and consequences for misuse.” Should technology replace human connection, or should it simply enhance it? The future of AI-driven relationships hinges on how society navigates this balance. The real concern isn’t that people will talk to AI, it’s that they might forgo building meaningful human relationships altogether. The challenge is ensuring AI serves as a bridge, not a barrier, to genuine connection. “True emotional intelligence with genuine experience, remains a human trait. Advances in multimodal AI may deepen the illusion, but it’s still just—an illusion,” says Grace Chang, founder and CEO of AI-powered mental wellness platform Kintsugi. “The challenge is ensuring they enhance well-being rather than exploit emotional vulnerabilities. Long-term success will hinge on whether these technologies complement, rather than replace, human connection.” View the full article

Google's John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all the time.View the full article

Discussions were first high-level negotiations on the conflict since the early months of Vladimir Putin’s invasionView the full article

The world’s richest man is taking a torch to the American state on behalf of Donald Trump View the full article

Reform UK leader may alienate swing voters with new socially conservative pitch View the full article

Google Search is testing a new section in the search results titled or named "Background." This includes articles from news publishers, with I guess, more background information than you would find from others.View the full article

Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a "mix of ad types based on goals" and Google will create conversion creation and capture plans for you.View the full article

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.View the full article

People who have employers often have disability benefits provided. When you’re self-employed, you need to get a disability insurance policy for yourself. You can get a policy no matter what you do for work in the many different types of self-employment jobs that are available. Purchasing a disability insurance policy shouldn’t be optional. It’s not expensive – you can find decent policies that will cost you about as much as a cup of coffee per day. If you do not have a disability insurance policy and you suffer an injury or illness, you will be unable to earn an income. Having disability insurance is essential for ensuring you have financial protection in the event of an illness or injury. A disability insurance policy won’t cover all your income. It will provide a benefit that’s a portion of your income. You make the choice of what percentage of your salary you need a disability insurance policy to cover. Can Self-Employed People Get Disability Insurance? Typically, an employer provides disability insurance to help cover employee salaries should they become ill or injured. If an employee is injured at work, he or she is covered by Worker’s Comp. If an employee is injured away from work, that’s when disability insurance coverage would be needed. Yes. Self-employed individuals can get insurance that provides disability benefits. The rates are affordable. To get a policy, you’ll need to be able to prove records of consistent income. A disability insurance company will want a look at your income taxes. How Does Disability Insurance Work for Self-Employed? Disability coverage works in much the same way for employed and self-employed individuals. With disability coverage, a portion of your income will be provided. If you suffer an injury or illness, there will be a waiting period—known as a qualifying or elimination period—of at least 30 days before you receive any payments from your disability insurance for self-employed. Types of Disability Insurance for Self-Employed Workers You can get short-term or long-term disability insurance. A short term policy benefit period typically spans from 90 to 180 days. Long term disability coverage has short term disability insurance “built in” – the short term kicks in for a specific period while long term disability approval is pending. In other words, short term is the first step in the long term policy. The waiting period for approval for long term disability benefits can be several months before benefits begin. An insurance company may pay 80% of your salary during the short-term period and 50-60% during the long-term period. You are paid in monthly benefits. You can get coverage from the government through the Social Security Administration or you can get coverage from private disability insurance companies. Social Security Disability Insurance (SSDI) You must meet strict guidelines and pay self-employment taxes to be approved for Social Security disability benefits (SSDI) in the Social Security system. For example, you must have had qualifying employment for a specific period of time. To get SSDI benefits, you must pay social security taxes, also called self-employment taxes and Medicare taxes. If you’ve paid social security taxes, disability analyst will review your case using federal guidelines, to see if you qualify for social security benefits. You must have a disability (injury or illness) which restricts your ability to be employed. The disability must be medically determined and can be physical or mental. You’ll have a medical exam. SSDI benefits aren’t the same as social security benefits. Can you get social security benefits and SSDI benefits at the same time? No. If that’s the case, Social Security will pay you whichever benefit is the higher amount. Best Long-Term Disability Insurance for Self-Employed from Private Companies Mutual of Omaha Mutual of Omaha is arguably the company with the most experience in providing disability income insurance. Applicants for long term disability insurance will be provided with an on lne Agent Assist. The Agent Assist will help you navigate through calculating your expenses and establishing the length of benefit period you need. There are lots of choices within those to categories. Those choices can help you arrive at an affordable solution. Breeze Breeze is a breath of fresh air. The insurance company offers options geared to the “gig” economy. Individual plans are as low as $9 a month. You can get instant quotes as you apply online. Additionally, Breeze provides valuable resources for those seeking disability insurance for self employed individuals. Breeze policies undergo an underwriting process that assesses factors such as the nature of your business, your net profit or income, your age and health, among other criteria. You have the option to select disability insurance and include critical illness insurance as an add-on. Additionally, business overhead insurance policies can assist you in covering monthly business expenses as a business owner. Illinois Mutual Illinois Mutual has a disability policy for a self employed worker. The company also has a business expenses policy for small business owners who own their own business. A standout for Illinois Mutual is the ROP Rider. That’s the Return on the Premium. When you reach retirement age, you get a 100% ROP, less any benefits received through your disability policy. You also may opt to begin the ROP after you’re had your policy 5 years. After 5 years, you can elect to receive back a portion of your monthly premiums. Northwestern Mutual Northwestern Mutual helps you calculate how much disability insurance you need to cover a portion of your salary as business income replacement based on annual income or company profits. You’ll be connected with a financial professional. The financial representative can help you create a more expansive benefits package. For example, you may be able to bundle long-term disability insurance policies with life insurance and other options. Guardian A Guardian financial representative will help you determine how much coverage you need to get the maximum benefit amount and keep afloat. Although Guardian’s focus is on providing supplemental disability policies to employees who are covered by work issued policies, the company also has a policy for an independent contractor. For business owners with a small number of employees, Guardian offers disability insurance for self employed individuals and their employees. Premiums can conveniently be paid through payroll deductions. Assurity Assurity helps people with self-employed jobs get disability insurance and additional benefits for a catastrophic disability (heart attack, stroke, cancer). Assurity has very flexible coverage options. For example, you can opt to get a policy that will only allow you to collect benefits that will cover your mortgage and utilities. Through Assurity, you can also get partial disability benefits paid if you return to work part-time. Best Disability Insurance for Self-employed Finding the best disability insurance depends on your specific needs, you own occupation definition and your company’s financial strength. You may even be turned down for business loans if you don’t have this type of insurance. Our best advice? Don’t wait until a disability occurs. Shop now using the links provided. How to Apply for Disability Insurance As you apply for disability insurance for self-employed individuals, you will undergo a couple of assessments. Be prepared to provide supporting documentation: Medical Exam – Not always, but may be required depending on the type of work you do and your age. Income Verification – You’ll need to provide documentation proving your income. Annual Household Income Replacement – If you are part of a two-income household, you can choose to receive lower benefits. An agent may request the total household income, including the percentage that you contribute, to help determine the amount of coverage you require. Your age and geographic location The type of work you do How much is self-employed disability insurance? Disability insurance tends to become more expensive as you age. Several factors influence the premium costs, including your profession, health status, age, income, the desired start date of the policy, and the duration for which the policy will remain active. Here are some round numbers: $23 to $36 a month for $800 coverage. $38 to $63 a month for $1500 coverage. $58 to $96 a month for $2,270 coverage. How Much Disability Insurance Coverage Do You Need? You need enough coverage to cover your basic expenses. You will need to manage your living expenses, including mortgage or rent, utilities, and food, which are typically covered by your earnings. Keep this in mind. According to Social Security Administration data, one out of five people will become disabled between the ages of 20 and 67. Of those, 90 percent of the disabilities will occur due to arthritis, cancer, and heart disease. What are the Requirements for Self-Employed Disability Insurance? You need to provide the necessary information, which includes your age, gender, family medical history, current height and weight, and results from blood and/or urine tests. A medical examination may also be required. If you have used tobacco in the past or are currently a user, some companies might deny you a policy. Alternatively, you may face significantly higher premiums. Is disability insurance for self employed tax deductible? No. The premiums you pay to a disability insurance company are not tax deductible. But, if you receive benefits, the benefits are tax free. Although disability insurance premiums don’t add the benefit of being tax-deductible, having a policy is essential. Image: Depositphotos This article, "Is There Disability Insurance for Self Employed?" was first published on Small Business Trends View the full article

People who have employers often have disability benefits provided. When you’re self-employed, you need to get a disability insurance policy for yourself. You can get a policy no matter what you do for work in the many different types of self-employment jobs that are available. Purchasing a disability insurance policy shouldn’t be optional. It’s not expensive – you can find decent policies that will cost you about as much as a cup of coffee per day. If you do not have a disability insurance policy and you suffer an injury or illness, you will be unable to earn an income. Having disability insurance is essential for ensuring you have financial protection in the event of an illness or injury. A disability insurance policy won’t cover all your income. It will provide a benefit that’s a portion of your income. You make the choice of what percentage of your salary you need a disability insurance policy to cover. Can Self-Employed People Get Disability Insurance? Typically, an employer provides disability insurance to help cover employee salaries should they become ill or injured. If an employee is injured at work, he or she is covered by Worker’s Comp. If an employee is injured away from work, that’s when disability insurance coverage would be needed. Yes. Self-employed individuals can get insurance that provides disability benefits. The rates are affordable. To get a policy, you’ll need to be able to prove records of consistent income. A disability insurance company will want a look at your income taxes. How Does Disability Insurance Work for Self-Employed? Disability coverage works in much the same way for employed and self-employed individuals. With disability coverage, a portion of your income will be provided. If you suffer an injury or illness, there will be a waiting period—known as a qualifying or elimination period—of at least 30 days before you receive any payments from your disability insurance for self-employed. Types of Disability Insurance for Self-Employed Workers You can get short-term or long-term disability insurance. A short term policy benefit period typically spans from 90 to 180 days. Long term disability coverage has short term disability insurance “built in” – the short term kicks in for a specific period while long term disability approval is pending. In other words, short term is the first step in the long term policy. The waiting period for approval for long term disability benefits can be several months before benefits begin. An insurance company may pay 80% of your salary during the short-term period and 50-60% during the long-term period. You are paid in monthly benefits. You can get coverage from the government through the Social Security Administration or you can get coverage from private disability insurance companies. Social Security Disability Insurance (SSDI) You must meet strict guidelines and pay self-employment taxes to be approved for Social Security disability benefits (SSDI) in the Social Security system. For example, you must have had qualifying employment for a specific period of time. To get SSDI benefits, you must pay social security taxes, also called self-employment taxes and Medicare taxes. If you’ve paid social security taxes, disability analyst will review your case using federal guidelines, to see if you qualify for social security benefits. You must have a disability (injury or illness) which restricts your ability to be employed. The disability must be medically determined and can be physical or mental. You’ll have a medical exam. SSDI benefits aren’t the same as social security benefits. Can you get social security benefits and SSDI benefits at the same time? No. If that’s the case, Social Security will pay you whichever benefit is the higher amount. Best Long-Term Disability Insurance for Self-Employed from Private Companies Mutual of Omaha Mutual of Omaha is arguably the company with the most experience in providing disability income insurance. Applicants for long term disability insurance will be provided with an on lne Agent Assist. The Agent Assist will help you navigate through calculating your expenses and establishing the length of benefit period you need. There are lots of choices within those to categories. Those choices can help you arrive at an affordable solution. Breeze Breeze is a breath of fresh air. The insurance company offers options geared to the “gig” economy. Individual plans are as low as $9 a month. You can get instant quotes as you apply online. Additionally, Breeze provides valuable resources for those seeking disability insurance for self employed individuals. Breeze policies undergo an underwriting process that assesses factors such as the nature of your business, your net profit or income, your age and health, among other criteria. You have the option to select disability insurance and include critical illness insurance as an add-on. Additionally, business overhead insurance policies can assist you in covering monthly business expenses as a business owner. Illinois Mutual Illinois Mutual has a disability policy for a self employed worker. The company also has a business expenses policy for small business owners who own their own business. A standout for Illinois Mutual is the ROP Rider. That’s the Return on the Premium. When you reach retirement age, you get a 100% ROP, less any benefits received through your disability policy. You also may opt to begin the ROP after you’re had your policy 5 years. After 5 years, you can elect to receive back a portion of your monthly premiums. Northwestern Mutual Northwestern Mutual helps you calculate how much disability insurance you need to cover a portion of your salary as business income replacement based on annual income or company profits. You’ll be connected with a financial professional. The financial representative can help you create a more expansive benefits package. For example, you may be able to bundle long-term disability insurance policies with life insurance and other options. Guardian A Guardian financial representative will help you determine how much coverage you need to get the maximum benefit amount and keep afloat. Although Guardian’s focus is on providing supplemental disability policies to employees who are covered by work issued policies, the company also has a policy for an independent contractor. For business owners with a small number of employees, Guardian offers disability insurance for self employed individuals and their employees. Premiums can conveniently be paid through payroll deductions. Assurity Assurity helps people with self-employed jobs get disability insurance and additional benefits for a catastrophic disability (heart attack, stroke, cancer). Assurity has very flexible coverage options. For example, you can opt to get a policy that will only allow you to collect benefits that will cover your mortgage and utilities. Through Assurity, you can also get partial disability benefits paid if you return to work part-time. Best Disability Insurance for Self-employed Finding the best disability insurance depends on your specific needs, you own occupation definition and your company’s financial strength. You may even be turned down for business loans if you don’t have this type of insurance. Our best advice? Don’t wait until a disability occurs. Shop now using the links provided. How to Apply for Disability Insurance As you apply for disability insurance for self-employed individuals, you will undergo a couple of assessments. Be prepared to provide supporting documentation: Medical Exam – Not always, but may be required depending on the type of work you do and your age. Income Verification – You’ll need to provide documentation proving your income. Annual Household Income Replacement – If you are part of a two-income household, you can choose to receive lower benefits. An agent may request the total household income, including the percentage that you contribute, to help determine the amount of coverage you require. Your age and geographic location The type of work you do How much is self-employed disability insurance? Disability insurance tends to become more expensive as you age. Several factors influence the premium costs, including your profession, health status, age, income, the desired start date of the policy, and the duration for which the policy will remain active. Here are some round numbers: $23 to $36 a month for $800 coverage. $38 to $63 a month for $1500 coverage. $58 to $96 a month for $2,270 coverage. How Much Disability Insurance Coverage Do You Need? You need enough coverage to cover your basic expenses. You will need to manage your living expenses, including mortgage or rent, utilities, and food, which are typically covered by your earnings. Keep this in mind. According to Social Security Administration data, one out of five people will become disabled between the ages of 20 and 67. Of those, 90 percent of the disabilities will occur due to arthritis, cancer, and heart disease. What are the Requirements for Self-Employed Disability Insurance? You need to provide the necessary information, which includes your age, gender, family medical history, current height and weight, and results from blood and/or urine tests. A medical examination may also be required. If you have used tobacco in the past or are currently a user, some companies might deny you a policy. Alternatively, you may face significantly higher premiums. Is disability insurance for self employed tax deductible? No. The premiums you pay to a disability insurance company are not tax deductible. But, if you receive benefits, the benefits are tax free. Although disability insurance premiums don’t add the benefit of being tax-deductible, having a policy is essential. Image: Depositphotos This article, "Is There Disability Insurance for Self Employed?" was first published on Small Business Trends View the full article

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its target audience, increases brand awareness, and leads to conversions and sales. Defining Content Engagement Engaging content is pivotal for small businesses looking to harness the power of digital platforms to reach their target audience and achieve their marketing goals. It’s not just about putting information out there; it’s about creating content that resonates with the audience, encourages interaction, and ultimately drives desired actions, such as sales, sign-ups, or social shares. Engagement is a critical metric that helps in evaluating the effectiveness of content marketing strategies by observing how readers interact with the content. Factors contributing to what constitutes engaging content include: Interactivity: Incorporating elements that prompt user action, such as: Polls and surveys that invite opinions or preferences. Sliders that users can interact with to view different pieces of content. Quizzes that provide personalized feedback or results. Content Completion: Evaluating the extent to which the audience engages with the content, as indicated by: Completion rates of videos indicate how many viewers watch them to the end. The percentage of readers who finish long-form articles or blog posts. Scroll Depth: Understanding how far users scroll through content, which helps in determining: The point at which most users stop reading, indicating potential areas for improvement. Which sections of the content are most engaging? User Experience: Ensuring the content is accessible and enjoyable to interact with, focusing on: Readability, ensuring text is easy to read both in terms of writing style and physical presentation. Navigation makes it easy for users to find what they’re looking for within the content or website. Load times, as faster loading content, are less likely to be abandoned. Responsive Design: Guaranteeing that content is accessible and aesthetically pleasing across all devices, especially mobile, considering: The increasing prevalence of mobile internet usage. The variety of screen sizes and resolutions for which content must be optimized. Visual Appeal: Using multimedia to enhance the content and capture attention through: High-quality images and graphics that complement the text. There are many places to find images online if you don’t want to take your own. Videos and animations that can explain concepts more effectively or provide a more dynamic user experience. Personalization: Tailoring content to meet the needs and interests of the target audience by: Segmenting content based on user demographics, interests, or past behavior. Providing recommendations for related content or products. Engaging content is a blend of these factors, designed to not only attract attention but to hold it, fostering a connection between the brand and its audience. By focusing on these elements, small businesses can create content that not only reaches their audience but resonates with them, encouraging interaction and engagement that supports business objectives. Tips to Create Engaging Content Here’s a list of tips for writing better content to help you create engaging posts that boost profits and drive sales. Understand Your Audience for Creating Engaging Content Understanding a target audience’s preferences and interests is essential for creating engaging content. Analytic tools like Facebook Insights and Twitter Analytics can help you gain a good understanding of their interests, behaviors, and other demographics. There are also many good sources for content inspiration that may offer insights into your industry and target market. SEMrush is an excellent keyword research tool. It helps uncover search trends to understand the topics and questions they use to search. Use Engaging Headlines to Attract Attention Blog posts and social media updates need to have compelling headlines. Ask a question that will interest a reader. An analyzing tool will help to make sure your headlines are SEO-optimized. Including numbers in your headlines (such as “10 tips for…”) attracts readers by providing an easy-to-read structure. Enhance Content Engagement with Visuals and Multimedia A multi-part campaign can enhance the power of infographics, videos and images on social media. Start with a short, compelling video as an introduction and then follow up with infographics. Images can be used as a compliment to the infographics to highlight quotes, facts and statistics. Use visual storytelling tips to bring these elements together with your written content. Create Interactive Content to Boost Engagement There are several different methods for making content interactive so you can collect valuable feedback, gauge your audience, and increase your retention. Blog Posts Tools like Google Forms can be utilized to add quizzes to your blog posts. By including questions at the end of your content, you can encourage readers to engage with the content engagement by leaving comments. Social Media A dedicated hashtag can be used to share user-generated content related to your small business. You can also host live Q&A sessions, boosting personal connections and engagement. Some of the best social media platforms include Snapchat, Facebook, and Instagram. Canva is an excellent tool for creating infographics. Tell Stories to Engage Your Audience Personal stories boost engagement by making the text more impactful, memorable, and relatable. Sharing a startup owner’s journey in a blog post is a good example. Testimonials from customers can create a deep connection. Use real-life scenarios that showcase the benefits of a service or product. Everything needs to be authentic to boost your credibility. Authentic stories are a great way to boost discussions, shares, and comments. Keep It Concise, Clear, and Relevant Conciseness and relevance are two critical factors to keep an audience engaged. Concise content shows respect for the reader’s attention span. After you’ve written a draft, go through sentences and paragraphs and omit unnecessary details. Relevant content aligns with current trends and a target market’s interests and needs. Ongoing audience research makes sure content is on point. Use a Conversational Tone for Better Engagement Conversational content creates a sense of personal connection. It mimics human conversation. Use words like “you “ to make the content more personal. Encourage User Participation in Your Content Content generated from users is an excellent way to boost engagement. Readers can share tips, photos, and their own stories. Surveys and polls will give you direct feedback from your target market about what they’d like to see more of. Regularly Update Content to Maintain Engagement Engaging content needs to be regularly refreshed and updated. Customer preferences are constantly changing with new trends and developments. Regular audits can identify blog posts and pages that are underperforming. Set up a regular schedule for content creation. Optimize Content for Mobile to Enhance Accessibility Mobile optimization guarantees that content engagement is both captivating and easy to read, while also being accessible. Responsive design allows the layout, content, and visuals to adapt seamlessly to the screen size and resolution of any device. Leverage Social Proof to Increase Content Credibility User-generated content and testimonials enhance content engagement on social media platforms by building a sense of community. Additionally, they offer a rich source of authentic material for marketing purposes. Testimonials serve as a powerful tool for promoting social proof. Social proof influences customers by showing a product or service is valuable. Analyze Performance and Adapt Your Content Strategy Important engagement metrics include the following. The bounce rate is the number of visitors who leave your site after only visiting a page. The click-through rate is the percentage of people who click on an image, call to action, or link. The engagement rate is a metric measuring the interaction your content gets, considering the number of impressions and audience size. Utilize Internal Links to Enhance Engagement Internal links act like a guide through your website that keeps readers engaged. They improve your SEO performance. They make it easy for readers to find relevant information and navigate your website. Don’t skimp on them using generic phrases like “click here.” Something like “ “why plants thrive in low light” has more SEO juice than just “learn more.” Incorporate SEO Best Practices Search engine optimization (SEO) involves optimizing a website’s navigability and structure. It helps create content that captivates your audience and gets you a good ranking on search engine results pages (SERPS). Good content marketing campaigns keep SEO in mind. Implement relevant keywords. Remember that Google prioritizes high-quality, relevant content. When creating content, check out the Google Search Quality Guidelines. Foster a Community Around Your Content Building an online community is a great way to foster engagement. Creating opportunities so people can interact with your content and other visitors can be done through open-ended questions, challenges and polls. Providing exclusive content like a members-only newsletter offers a community something unique. Create Content That Resonates with Your Target Audience Content tailored to a target market’s interests and needs will maintain their interest and keep them engaged. The writing style should be conversational. Relevant content and content curation encourage interactions like comments, shares, and likes. This type of content leads to conversions like making purchases, signing up for a newsletter, or following through on a call to action. Tip NumberFocus AreaMain StrategyTools/Techniques SuggestedExpected Outcome 1Audience UnderstandingAnalyze audience preferences and interestsFacebook Insights, Twitter Analytics, SEMrushTailored content that resonates with the audience 2HeadlinesCraft compelling headlinesAnalyzing tools for SEOHigher attention and click-through rates 3Visuals and MultimediaUse visuals to enhance engagementInfographics, videos, imagesImproved engagement and information retention 4Interactive ContentMake content interactive for feedbackGoogle Forms, hashtags, live Q&AIncreased audience participation and feedback 5StorytellingUse personal stories to connectReal-life scenarios, testimonialsEnhanced relatability and engagement 6Content Clarity and RelevanceKeep content concise and relevantOngoing audience researchRespect for reader's time, improved engagement 7Conversational ToneUse a conversational stylePersonal pronouns like "you"Personal connection with the audience 8User ParticipationEncourage user-generated contentSurveys, polls, user storiesHigher engagement and community feeling 9Content UpdatesRegularly refresh contentContent audit, regular creation scheduleContinued relevance and engagement 10Mobile OptimizationOptimize content for mobile devicesResponsive designAccessible and engaging content on all devices 11Social ProofUse testimonials and user-generated contentTestimonials, user storiesIncreased credibility and trust 12Performance AnalysisMonitor and adapt based on engagement metricsBounce rate, click-through rate, engagement rateData-driven content strategy adjustments 13Internal LinkingUse internal links to keep readers engagedStrategic internal linkingImproved navigation and SEO performance 14SEO Best PracticesIncorporate SEO into content creationKeyword optimization, Google Search Quality GuidelinesBetter search engine visibility and engagement 15Community BuildingFoster an online community around contentOpen-ended questions, exclusive contentIncreased interaction and loyalty 16Resonant ContentCreate content that aligns with audience needsConversational writing style, relevancyHigh engagement leading to conversions Measuring Engaging Content Rates of Engagement This metric measures comments, shares, likes, and how actively involved your target market is. Likes This indicator is crucial because it signifies that someone is sharing the content. It acts as an endorsement, suggesting that the content is informative, entertaining, and valuable. Comments These represent direct audience feedback and deeper insights. They represent an interaction that requires more effort than likes or shares. https://youtube.com/watch?v=BhbP-hc_IfE%3Fsi%3DMfhhjoCcAdTZYNoQ Create Content that Engages: Boosting Your Digital Presence Engaging content is at the core of every digital marketing strategy. Providing valuable and relevant content encourages meaningful interactions and strengthens your brand. An effective content marketing strategy will get people to read your articles and ultimately increase sales. FAQs What is Content Engagement? Content engagement refers to how users interact and engage with online content. This encompasses activities such as reading, watching, clicking, sharing, commenting on, and reacting to content. A high level of engagement suggests that the content resonates effectively with the audience. How Can Content Engagement be Measured? Content engagement can be measured through various metrics such as page views, time spent on a page, social shares, comments, click-through rates, and conversion rates. Tools like Google Analytics, social media analytics, and other data-tracking platforms are used for this purpose. Why is Content Engagement Important for SEO? Content engagement is crucial for SEO as it signals to search engines that the content is valuable, relevant, and interesting to users. High engagement can lead to improved search rankings, increased visibility, and more traffic to a website. What Types of Content Typically Have High Engagement? Types of content that typically have high engagement include interactive content (quizzes, polls), visually appealing content (videos, infographics), storytelling, problem-solving content, and content that evokes emotions or offers value through tips, guides, and tutorials. How Can One Improve Content Engagement? Improving content engagement involves creating high-quality, relevant, and valuable content tailored to the target audience’s interests. Utilizing engaging formats, optimizing for user experience, promoting content across various platforms, and encouraging user interaction can also enhance engagement. What Role Does Social Media Play in Content Engagement? Social media plays a significant role in content engagement by providing platforms for content distribution and facilitating interactions between users and content. Sharing content on social media can increase visibility, drive traffic, and boost engagement through likes, shares, and comments. Are There Tools to Help Analyze Content Engagement? Yes, there are tools to help analyze content engagement. These include web analytics tools like Google Analytics, social media analytics tools, content management systems with built-in analytics, and specialized tools like BuzzSumo and Hotjar that offer insights into user behavior and engagement patterns. Image: Envato Elements This article, "What is Content Engagement? How to Improve It?" was first published on Small Business Trends View the full article

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its target audience, increases brand awareness, and leads to conversions and sales. Defining Content Engagement Engaging content is pivotal for small businesses looking to harness the power of digital platforms to reach their target audience and achieve their marketing goals. It’s not just about putting information out there; it’s about creating content that resonates with the audience, encourages interaction, and ultimately drives desired actions, such as sales, sign-ups, or social shares. Engagement is a critical metric that helps in evaluating the effectiveness of content marketing strategies by observing how readers interact with the content. Factors contributing to what constitutes engaging content include: Interactivity: Incorporating elements that prompt user action, such as: Polls and surveys that invite opinions or preferences. Sliders that users can interact with to view different pieces of content. Quizzes that provide personalized feedback or results. Content Completion: Evaluating the extent to which the audience engages with the content, as indicated by: Completion rates of videos indicate how many viewers watch them to the end. The percentage of readers who finish long-form articles or blog posts. Scroll Depth: Understanding how far users scroll through content, which helps in determining: The point at which most users stop reading, indicating potential areas for improvement. Which sections of the content are most engaging? User Experience: Ensuring the content is accessible and enjoyable to interact with, focusing on: Readability, ensuring text is easy to read both in terms of writing style and physical presentation. Navigation makes it easy for users to find what they’re looking for within the content or website. Load times, as faster loading content, are less likely to be abandoned. Responsive Design: Guaranteeing that content is accessible and aesthetically pleasing across all devices, especially mobile, considering: The increasing prevalence of mobile internet usage. The variety of screen sizes and resolutions for which content must be optimized. Visual Appeal: Using multimedia to enhance the content and capture attention through: High-quality images and graphics that complement the text. There are many places to find images online if you don’t want to take your own. Videos and animations that can explain concepts more effectively or provide a more dynamic user experience. Personalization: Tailoring content to meet the needs and interests of the target audience by: Segmenting content based on user demographics, interests, or past behavior. Providing recommendations for related content or products. Engaging content is a blend of these factors, designed to not only attract attention but to hold it, fostering a connection between the brand and its audience. By focusing on these elements, small businesses can create content that not only reaches their audience but resonates with them, encouraging interaction and engagement that supports business objectives. Tips to Create Engaging Content Here’s a list of tips for writing better content to help you create engaging posts that boost profits and drive sales. Understand Your Audience for Creating Engaging Content Understanding a target audience’s preferences and interests is essential for creating engaging content. Analytic tools like Facebook Insights and Twitter Analytics can help you gain a good understanding of their interests, behaviors, and other demographics. There are also many good sources for content inspiration that may offer insights into your industry and target market. SEMrush is an excellent keyword research tool. It helps uncover search trends to understand the topics and questions they use to search. Use Engaging Headlines to Attract Attention Blog posts and social media updates need to have compelling headlines. Ask a question that will interest a reader. An analyzing tool will help to make sure your headlines are SEO-optimized. Including numbers in your headlines (such as “10 tips for…”) attracts readers by providing an easy-to-read structure. Enhance Content Engagement with Visuals and Multimedia A multi-part campaign can enhance the power of infographics, videos and images on social media. Start with a short, compelling video as an introduction and then follow up with infographics. Images can be used as a compliment to the infographics to highlight quotes, facts and statistics. Use visual storytelling tips to bring these elements together with your written content. Create Interactive Content to Boost Engagement There are several different methods for making content interactive so you can collect valuable feedback, gauge your audience, and increase your retention. Blog Posts Tools like Google Forms can be utilized to add quizzes to your blog posts. By including questions at the end of your content, you can encourage readers to engage with the content engagement by leaving comments. Social Media A dedicated hashtag can be used to share user-generated content related to your small business. You can also host live Q&A sessions, boosting personal connections and engagement. Some of the best social media platforms include Snapchat, Facebook, and Instagram. Canva is an excellent tool for creating infographics. Tell Stories to Engage Your Audience Personal stories boost engagement by making the text more impactful, memorable, and relatable. Sharing a startup owner’s journey in a blog post is a good example. Testimonials from customers can create a deep connection. Use real-life scenarios that showcase the benefits of a service or product. Everything needs to be authentic to boost your credibility. Authentic stories are a great way to boost discussions, shares, and comments. Keep It Concise, Clear, and Relevant Conciseness and relevance are two critical factors to keep an audience engaged. Concise content shows respect for the reader’s attention span. After you’ve written a draft, go through sentences and paragraphs and omit unnecessary details. Relevant content aligns with current trends and a target market’s interests and needs. Ongoing audience research makes sure content is on point. Use a Conversational Tone for Better Engagement Conversational content creates a sense of personal connection. It mimics human conversation. Use words like “you “ to make the content more personal. Encourage User Participation in Your Content Content generated from users is an excellent way to boost engagement. Readers can share tips, photos, and their own stories. Surveys and polls will give you direct feedback from your target market about what they’d like to see more of. Regularly Update Content to Maintain Engagement Engaging content needs to be regularly refreshed and updated. Customer preferences are constantly changing with new trends and developments. Regular audits can identify blog posts and pages that are underperforming. Set up a regular schedule for content creation. Optimize Content for Mobile to Enhance Accessibility Mobile optimization guarantees that content engagement is both captivating and easy to read, while also being accessible. Responsive design allows the layout, content, and visuals to adapt seamlessly to the screen size and resolution of any device. Leverage Social Proof to Increase Content Credibility User-generated content and testimonials enhance content engagement on social media platforms by building a sense of community. Additionally, they offer a rich source of authentic material for marketing purposes. Testimonials serve as a powerful tool for promoting social proof. Social proof influences customers by showing a product or service is valuable. Analyze Performance and Adapt Your Content Strategy Important engagement metrics include the following. The bounce rate is the number of visitors who leave your site after only visiting a page. The click-through rate is the percentage of people who click on an image, call to action, or link. The engagement rate is a metric measuring the interaction your content gets, considering the number of impressions and audience size. Utilize Internal Links to Enhance Engagement Internal links act like a guide through your website that keeps readers engaged. They improve your SEO performance. They make it easy for readers to find relevant information and navigate your website. Don’t skimp on them using generic phrases like “click here.” Something like “ “why plants thrive in low light” has more SEO juice than just “learn more.” Incorporate SEO Best Practices Search engine optimization (SEO) involves optimizing a website’s navigability and structure. It helps create content that captivates your audience and gets you a good ranking on search engine results pages (SERPS). Good content marketing campaigns keep SEO in mind. Implement relevant keywords. Remember that Google prioritizes high-quality, relevant content. When creating content, check out the Google Search Quality Guidelines. Foster a Community Around Your Content Building an online community is a great way to foster engagement. Creating opportunities so people can interact with your content and other visitors can be done through open-ended questions, challenges and polls. Providing exclusive content like a members-only newsletter offers a community something unique. Create Content That Resonates with Your Target Audience Content tailored to a target market’s interests and needs will maintain their interest and keep them engaged. The writing style should be conversational. Relevant content and content curation encourage interactions like comments, shares, and likes. This type of content leads to conversions like making purchases, signing up for a newsletter, or following through on a call to action. Tip NumberFocus AreaMain StrategyTools/Techniques SuggestedExpected Outcome 1Audience UnderstandingAnalyze audience preferences and interestsFacebook Insights, Twitter Analytics, SEMrushTailored content that resonates with the audience 2HeadlinesCraft compelling headlinesAnalyzing tools for SEOHigher attention and click-through rates 3Visuals and MultimediaUse visuals to enhance engagementInfographics, videos, imagesImproved engagement and information retention 4Interactive ContentMake content interactive for feedbackGoogle Forms, hashtags, live Q&AIncreased audience participation and feedback 5StorytellingUse personal stories to connectReal-life scenarios, testimonialsEnhanced relatability and engagement 6Content Clarity and RelevanceKeep content concise and relevantOngoing audience researchRespect for reader's time, improved engagement 7Conversational ToneUse a conversational stylePersonal pronouns like "you"Personal connection with the audience 8User ParticipationEncourage user-generated contentSurveys, polls, user storiesHigher engagement and community feeling 9Content UpdatesRegularly refresh contentContent audit, regular creation scheduleContinued relevance and engagement 10Mobile OptimizationOptimize content for mobile devicesResponsive designAccessible and engaging content on all devices 11Social ProofUse testimonials and user-generated contentTestimonials, user storiesIncreased credibility and trust 12Performance AnalysisMonitor and adapt based on engagement metricsBounce rate, click-through rate, engagement rateData-driven content strategy adjustments 13Internal LinkingUse internal links to keep readers engagedStrategic internal linkingImproved navigation and SEO performance 14SEO Best PracticesIncorporate SEO into content creationKeyword optimization, Google Search Quality GuidelinesBetter search engine visibility and engagement 15Community BuildingFoster an online community around contentOpen-ended questions, exclusive contentIncreased interaction and loyalty 16Resonant ContentCreate content that aligns with audience needsConversational writing style, relevancyHigh engagement leading to conversions Measuring Engaging Content Rates of Engagement This metric measures comments, shares, likes, and how actively involved your target market is. Likes This indicator is crucial because it signifies that someone is sharing the content. It acts as an endorsement, suggesting that the content is informative, entertaining, and valuable. Comments These represent direct audience feedback and deeper insights. They represent an interaction that requires more effort than likes or shares. https://youtube.com/watch?v=BhbP-hc_IfE%3Fsi%3DMfhhjoCcAdTZYNoQ Create Content that Engages: Boosting Your Digital Presence Engaging content is at the core of every digital marketing strategy. Providing valuable and relevant content encourages meaningful interactions and strengthens your brand. An effective content marketing strategy will get people to read your articles and ultimately increase sales. FAQs What is Content Engagement? Content engagement refers to how users interact and engage with online content. This encompasses activities such as reading, watching, clicking, sharing, commenting on, and reacting to content. A high level of engagement suggests that the content resonates effectively with the audience. How Can Content Engagement be Measured? Content engagement can be measured through various metrics such as page views, time spent on a page, social shares, comments, click-through rates, and conversion rates. Tools like Google Analytics, social media analytics, and other data-tracking platforms are used for this purpose. Why is Content Engagement Important for SEO? Content engagement is crucial for SEO as it signals to search engines that the content is valuable, relevant, and interesting to users. High engagement can lead to improved search rankings, increased visibility, and more traffic to a website. What Types of Content Typically Have High Engagement? Types of content that typically have high engagement include interactive content (quizzes, polls), visually appealing content (videos, infographics), storytelling, problem-solving content, and content that evokes emotions or offers value through tips, guides, and tutorials. How Can One Improve Content Engagement? Improving content engagement involves creating high-quality, relevant, and valuable content tailored to the target audience’s interests. Utilizing engaging formats, optimizing for user experience, promoting content across various platforms, and encouraging user interaction can also enhance engagement. What Role Does Social Media Play in Content Engagement? Social media plays a significant role in content engagement by providing platforms for content distribution and facilitating interactions between users and content. Sharing content on social media can increase visibility, drive traffic, and boost engagement through likes, shares, and comments. Are There Tools to Help Analyze Content Engagement? Yes, there are tools to help analyze content engagement. These include web analytics tools like Google Analytics, social media analytics tools, content management systems with built-in analytics, and specialized tools like BuzzSumo and Hotjar that offer insights into user behavior and engagement patterns. Image: Envato Elements This article, "What is Content Engagement? How to Improve It?" was first published on Small Business Trends View the full article

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