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Judges’ decision is a setback for banks facing multibillion pound compensation bill View the full article

Have you ever come out of an important meeting feeling confused or frustrated? Was there ever an occasion where you found it difficult to explain yourself to a colleague or customer? When it comes to communication, there’s no one-size-fits-all style. All of us communicate differently, and sometimes, this difference can make matters difficult for your business. By understanding different communication styles, you can enhance workplace productivity, leading to better business results. What are communication styles? Communication styles are our preferred way of interacting with others. Some people may find it easier to articulate confidently how they feel. Others may prefer keeping their opinions to themselves because they want to avoid conflicts. In every workplace, you will find people with different preferences. A healthy workplace will encourage a good balance of these differences to encourage new ideas and processes. Why Learn to Handle Different Types of Communication Styles in the Workplace Successful businesses understand the importance of clear and effective workplace communication. They also understand that it’s tricky because everyone has a preferred style of communicating. However, learning to handle these different styles is beneficial for a number of reasons. Improved communication skills: To encourage each team member to share ideas. Improved work-life balance: To avoid miscommunication. Improved teamwork: To get the best out of different team members. Better work relationships: To achieve common goals. Improved self-awareness: To be respectful of different opinions. What are the five communication Styles? If not managed properly, the differences in our communication styles can cause confusion, misunderstanding, and unnecessary stress. To address this challenge and to leverage different learning styles, a growing number of businesses are using a tool called DISC. DISC is a useful tool that can help you better understand people’s behaviors and emotions. It’s designed to provide insight into why people behave in the way they do. According to this model, there are four distinct personality types: Dominance Influence Steadiness Conscientiousness Based on this model, there are five communication styles that clearly stand out. Passive Communication Style Do you know someone who tends to avoid conflicts and prefers to stay under the radar? This is typical of the passive communicators. They don’t mind taking a step back and let the more assertive people lead the way. That’s because they don’t want to get involved in a confrontational situation. To keep peace, they may say, “You’re right, let’s go with it.” In doing so, they may avoid sharing their real feelings. If you observe their body language, you will notice they tend to hold their head down, speak softly, and avoid eye contact. This type of communication style is useful when you need to win small battles. For example, if you have difficult customers who are only interested in their own ideas, a passive communicator can be brought in to placate them. How to Handle a Passive Communicator Dealing with the passive communication style can be challenging. If you push too hard, they may completely shut down. Here are some straightforward examples of how you can effectively manage these interactions: Give them space to articulate their opinions and needs Do not dismiss their ideas Ask them open-ended questions Engage with them in one-on-one interactions Do not expect an immediate response Aggressive Communication Style An aggressive communicator doesn’t believe in staying on the sidelines. In a discussion, aggressive communicators will adopt a loud and hostile demeanor to get their points across. They will also not shy away from rejecting other opinions. It’s therefore not unusual for them to boss around and dismiss other ideas with curt responses like “It’s a terrible article” or “I’m right and you’re wrong.” Their tone of voice and gestures are all meant to suggest their opinions matter the most and that they’re not interested in what others have to say. When they don’t get their way, they will scowl or glare at others. How to handle an Aggressive Communicator An aggressive person can create a hostile work environment, especially when there are more passive co-workers in the team. Here are some ways to handle aggressive communicators: Do not return the aggression Explain to them why their behavior is not acceptable Give them advice on how they should tone down their aggressiveness Streamline your conversations to stay on topic Take HR’s help if the situation gets too difficult Passive-aggressive communication Style On the surface, passive-aggressive communicators appear easygoing. In reality, however, they are dissatisfied and angry. Their real emotions come out in the expressions of sarcasm, sly digs and silent treatments. It’s often challenging to work with passive-aggressive people because they have the same effect as aggressive communicators. When they cannot get their way, they will look for opportunities to undermine other people. “Don’t worry, I’ll figure it out myself like I always do,” or “We’ll work on this if it makes you happy. That’s all they care about anyway.” It’s their resentment that makes them believe they are powerless in the organization. How to Handle a Passive-Aggressive Communicator If not handled properly, passive-aggressive individuals can create a toxic team environment. Here are some examples of how you can manage passive-aggressive team members. Speak to them privately to understand what motivates their behavior. Do not react in the same way. Set boundaries. Stay calm. Create an environment where they don’t feel they are underappreciated. Assertive Communication Style Assertive communication is regarded as the most effective communication style. Assertive communicators express confidence while respecting the opinions of others. They convey their messages without causing offense. For instance, when seeking clarification, they might say, “I’d like to understand your thoughts on the content structure because I don’t think I got it right,” or “I felt your edits made my article more generic.” They excel at both verbal and non-verbal communication. They make direct eye contact and speak with clarity. An assertive communicator is also a good listener who is firm when dealing with different individuals. How to handle an Assertive Communicator Because of their balanced style, assertive communicators are the easiest to handle. Here are some ways to get the most out of these individuals. Give them space to think. Come up with solutions. Listen to their ideas. Be specific. Explain the problem clearly. Manipulative Communication Style Manipulative communicators are astute in their interactions with others. They possess a talent for influencing people and achieving their own goals. For instance, if they desire a job that a colleague is also pursuing, they might manipulate the situation by saying, “I wouldn’t want to be in your position. They couldn’t pay me enough to take this one up.” Their style of communication is patronizing and aggressive. It is this behavior that often leads to resentment among colleagues. Manipulative communicators, however, have very little regard for what others want or think as long as they get their way. While their behavior is not ideal, their ability to control people makes them useful in difficult customer interactions. How to Handle a Manipulative Communicator Managing a manipulative communicator requires some skills because they are good at what they do — controlling others. Here are some simple ways to handle these individuals: Be cautious when interacting with them. Stand your ground. Do not let them sway your opinions. Be firm but polite. Stick to the topic at hand. How are the five communication styles different from each other? Each communication style brings with it a set of opportunities and challenges. With passive communication, it takes a lot of effort to get them to share their feelings with the group. With the aggressive type, having a productive discussion can often seem impossible. Manipulative and passive-aggressive communication styles involve a shrewd approach to dealing with others. It’s important to call such people out for their behavior. But treating them the way they treat others is not wise. Rather, a more direct approach to address their problematic workplace communication styles is the right way to get things done. Methods of Communication to Be Aware of in Business Just as we have a preferred style of communicating with others, we also have preferred or effective communication methods of expressing ourselves. These methods are based on our personalities. For example, a passive communicator eager to stay out of confrontational situations may prefer to use a submissive method of workplace interaction. Understanding various communication styles can help you connect more effectively with individuals and foster stronger relationships. Analytical An analytical person loves data. Feelings-driven statements are too vague and confusing for such a person. Quantifiable data, on the other hand, is easy to decipher. For example, a positive sales outlook is an undefined statement. A 10% growth, however, is concrete information. With an analytical person, it’s easier to look at things objectively. They can separate feelings from work and provide a more rational perspective in their workplace. However, the challenge is such individuals are often perceived as cold and unapproachable in communication. Personal Those who prioritize human connection and emotion often lean towards a personal style of communication. These individuals place a high value on people and are attentive listeners, valuing the feelings of those around them. When faced with poor sales numbers, their initial approach is to assess whether team morale is low. The personal style is crucial for maintaining team cohesion. Individuals with this style excel at resolving conflicts and identifying solutions to hidden challenges. However, they often struggle to make quick decisions when logic must take precedence. Submissive Submissive people believe other people’s needs and opinions are much more important than their own. They lack self-esteem and try their best to avoid conflicts. So, they stay away from making decisions that they think will upset others. They are also quick to apologize in a conversation, even when it’s not their fault. It’s not difficult to take advantage of a submissive person. Their low energy can also leave others exasperated. Intuitive An intuitive person focuses on the big picture. They don’t let excessive details get in the way of achieving results. They are action-oriented and much more focused on the result than the process. That’s why they prefer brief conversations that get straight to the point. For example, a quick conversation about a LinkedIn and email campaign is preferred over a detailed explanation of each step to design and execute the digital content plan. Because they are able to look at the big picture, intuitive communicators find it easy to come up with innovative, creative solutions. They can get things done quickly because they don’t let the steps come in the way. However, these people end up losing patience when something requires a detailed and long-term approach. Functional Unlike those who prefer the intuitive style of communication, functional communicators like focusing on details and processes. They like taking their time before coming up with solutions and new ideas. When interacting with them, it’s best to come prepared to answer their questions. Their detail-oriented approach is helpful when it comes to making project plans, allocating responsibilities, and creating timelines. But it can be a challenge for them to stay focused on the big picture. They can also lose the attention of their audience when they fixate on their methodical style. In other words, it can be quite difficult for them to work well with those who have an intuitive style of communication. How to Improve Your Communication Style Clear and effective communication can go a long way in boosting productivity, improving relations, and reducing stress. But interacting with people who have different styles than yours can be tricky. By improving your communication skills, you can connect with people more easily. You can also influence them to get your message across. Here are some simple ways to improve your communication and work well with different styles. Work on your body language: Not all communication is verbal. Physical cues are also important. To communicate clearly, work on your posture, stand straight, and avoid slouching. Engage your audience: No matter how important, your message isn’t just about yourself. Engage your audience by asking questions. Enhance your listening skills: An effective communicator is also an attentive listener. Pay attention to what your audience is expressing, and consider their opinions to build their trust. Keep your message simple: Use simple language and avoid using jargon that can confuse your audience. Have an open mind: An openminded approach can help when you have to engage with someone whose style is different than yours. It can make things easier, especially when you face criticism in the course of a conversation. Request feedback: Are you addressing everyone’s needs when communicating with them? The best way to know this and to improve your style is by asking for feedback. Seek opinions to understand areas where you need to get better. What is the Best Communication Style in Business? In business, the assertive communication style is considered the best for a number of reasons. Assertive communicators respect other opinions and needs without neglecting their own. By doing so, they earn the trust and respect of their coworkers and customers. Assertive communicators excel at being straightforward. They promptly address the main issue and communicate their needs directly. Their self-awareness proves valuable, particularly in interactions with customers. By improving your assertive communication style, you can influence decisions and make people feel more involved in the process. It’s not always easy, especially when you have to deal with difficult people. But by keeping an open mind when someone is not agreeing with you, you can achieve your goals. Image: Depositphotos This article, "How to Handle Different Communication Styles in Business" was first published on Small Business Trends View the full article

Have you ever come out of an important meeting feeling confused or frustrated? Was there ever an occasion where you found it difficult to explain yourself to a colleague or customer? When it comes to communication, there’s no one-size-fits-all style. All of us communicate differently, and sometimes, this difference can make matters difficult for your business. By understanding different communication styles, you can enhance workplace productivity, leading to better business results. What are communication styles? Communication styles are our preferred way of interacting with others. Some people may find it easier to articulate confidently how they feel. Others may prefer keeping their opinions to themselves because they want to avoid conflicts. In every workplace, you will find people with different preferences. A healthy workplace will encourage a good balance of these differences to encourage new ideas and processes. Why Learn to Handle Different Types of Communication Styles in the Workplace Successful businesses understand the importance of clear and effective workplace communication. They also understand that it’s tricky because everyone has a preferred style of communicating. However, learning to handle these different styles is beneficial for a number of reasons. Improved communication skills: To encourage each team member to share ideas. Improved work-life balance: To avoid miscommunication. Improved teamwork: To get the best out of different team members. Better work relationships: To achieve common goals. Improved self-awareness: To be respectful of different opinions. What are the five communication Styles? If not managed properly, the differences in our communication styles can cause confusion, misunderstanding, and unnecessary stress. To address this challenge and to leverage different learning styles, a growing number of businesses are using a tool called DISC. DISC is a useful tool that can help you better understand people’s behaviors and emotions. It’s designed to provide insight into why people behave in the way they do. According to this model, there are four distinct personality types: Dominance Influence Steadiness Conscientiousness Based on this model, there are five communication styles that clearly stand out. Passive Communication Style Do you know someone who tends to avoid conflicts and prefers to stay under the radar? This is typical of the passive communicators. They don’t mind taking a step back and let the more assertive people lead the way. That’s because they don’t want to get involved in a confrontational situation. To keep peace, they may say, “You’re right, let’s go with it.” In doing so, they may avoid sharing their real feelings. If you observe their body language, you will notice they tend to hold their head down, speak softly, and avoid eye contact. This type of communication style is useful when you need to win small battles. For example, if you have difficult customers who are only interested in their own ideas, a passive communicator can be brought in to placate them. How to Handle a Passive Communicator Dealing with the passive communication style can be challenging. If you push too hard, they may completely shut down. Here are some straightforward examples of how you can effectively manage these interactions: Give them space to articulate their opinions and needs Do not dismiss their ideas Ask them open-ended questions Engage with them in one-on-one interactions Do not expect an immediate response Aggressive Communication Style An aggressive communicator doesn’t believe in staying on the sidelines. In a discussion, aggressive communicators will adopt a loud and hostile demeanor to get their points across. They will also not shy away from rejecting other opinions. It’s therefore not unusual for them to boss around and dismiss other ideas with curt responses like “It’s a terrible article” or “I’m right and you’re wrong.” Their tone of voice and gestures are all meant to suggest their opinions matter the most and that they’re not interested in what others have to say. When they don’t get their way, they will scowl or glare at others. How to handle an Aggressive Communicator An aggressive person can create a hostile work environment, especially when there are more passive co-workers in the team. Here are some ways to handle aggressive communicators: Do not return the aggression Explain to them why their behavior is not acceptable Give them advice on how they should tone down their aggressiveness Streamline your conversations to stay on topic Take HR’s help if the situation gets too difficult Passive-aggressive communication Style On the surface, passive-aggressive communicators appear easygoing. In reality, however, they are dissatisfied and angry. Their real emotions come out in the expressions of sarcasm, sly digs and silent treatments. It’s often challenging to work with passive-aggressive people because they have the same effect as aggressive communicators. When they cannot get their way, they will look for opportunities to undermine other people. “Don’t worry, I’ll figure it out myself like I always do,” or “We’ll work on this if it makes you happy. That’s all they care about anyway.” It’s their resentment that makes them believe they are powerless in the organization. How to Handle a Passive-Aggressive Communicator If not handled properly, passive-aggressive individuals can create a toxic team environment. Here are some examples of how you can manage passive-aggressive team members. Speak to them privately to understand what motivates their behavior. Do not react in the same way. Set boundaries. Stay calm. Create an environment where they don’t feel they are underappreciated. Assertive Communication Style Assertive communication is regarded as the most effective communication style. Assertive communicators express confidence while respecting the opinions of others. They convey their messages without causing offense. For instance, when seeking clarification, they might say, “I’d like to understand your thoughts on the content structure because I don’t think I got it right,” or “I felt your edits made my article more generic.” They excel at both verbal and non-verbal communication. They make direct eye contact and speak with clarity. An assertive communicator is also a good listener who is firm when dealing with different individuals. How to handle an Assertive Communicator Because of their balanced style, assertive communicators are the easiest to handle. Here are some ways to get the most out of these individuals. Give them space to think. Come up with solutions. Listen to their ideas. Be specific. Explain the problem clearly. Manipulative Communication Style Manipulative communicators are astute in their interactions with others. They possess a talent for influencing people and achieving their own goals. For instance, if they desire a job that a colleague is also pursuing, they might manipulate the situation by saying, “I wouldn’t want to be in your position. They couldn’t pay me enough to take this one up.” Their style of communication is patronizing and aggressive. It is this behavior that often leads to resentment among colleagues. Manipulative communicators, however, have very little regard for what others want or think as long as they get their way. While their behavior is not ideal, their ability to control people makes them useful in difficult customer interactions. How to Handle a Manipulative Communicator Managing a manipulative communicator requires some skills because they are good at what they do — controlling others. Here are some simple ways to handle these individuals: Be cautious when interacting with them. Stand your ground. Do not let them sway your opinions. Be firm but polite. Stick to the topic at hand. How are the five communication styles different from each other? Each communication style brings with it a set of opportunities and challenges. With passive communication, it takes a lot of effort to get them to share their feelings with the group. With the aggressive type, having a productive discussion can often seem impossible. Manipulative and passive-aggressive communication styles involve a shrewd approach to dealing with others. It’s important to call such people out for their behavior. But treating them the way they treat others is not wise. Rather, a more direct approach to address their problematic workplace communication styles is the right way to get things done. Methods of Communication to Be Aware of in Business Just as we have a preferred style of communicating with others, we also have preferred or effective communication methods of expressing ourselves. These methods are based on our personalities. For example, a passive communicator eager to stay out of confrontational situations may prefer to use a submissive method of workplace interaction. Understanding various communication styles can help you connect more effectively with individuals and foster stronger relationships. Analytical An analytical person loves data. Feelings-driven statements are too vague and confusing for such a person. Quantifiable data, on the other hand, is easy to decipher. For example, a positive sales outlook is an undefined statement. A 10% growth, however, is concrete information. With an analytical person, it’s easier to look at things objectively. They can separate feelings from work and provide a more rational perspective in their workplace. However, the challenge is such individuals are often perceived as cold and unapproachable in communication. Personal Those who prioritize human connection and emotion often lean towards a personal style of communication. These individuals place a high value on people and are attentive listeners, valuing the feelings of those around them. When faced with poor sales numbers, their initial approach is to assess whether team morale is low. The personal style is crucial for maintaining team cohesion. Individuals with this style excel at resolving conflicts and identifying solutions to hidden challenges. However, they often struggle to make quick decisions when logic must take precedence. Submissive Submissive people believe other people’s needs and opinions are much more important than their own. They lack self-esteem and try their best to avoid conflicts. So, they stay away from making decisions that they think will upset others. They are also quick to apologize in a conversation, even when it’s not their fault. It’s not difficult to take advantage of a submissive person. Their low energy can also leave others exasperated. Intuitive An intuitive person focuses on the big picture. They don’t let excessive details get in the way of achieving results. They are action-oriented and much more focused on the result than the process. That’s why they prefer brief conversations that get straight to the point. For example, a quick conversation about a LinkedIn and email campaign is preferred over a detailed explanation of each step to design and execute the digital content plan. Because they are able to look at the big picture, intuitive communicators find it easy to come up with innovative, creative solutions. They can get things done quickly because they don’t let the steps come in the way. However, these people end up losing patience when something requires a detailed and long-term approach. Functional Unlike those who prefer the intuitive style of communication, functional communicators like focusing on details and processes. They like taking their time before coming up with solutions and new ideas. When interacting with them, it’s best to come prepared to answer their questions. Their detail-oriented approach is helpful when it comes to making project plans, allocating responsibilities, and creating timelines. But it can be a challenge for them to stay focused on the big picture. They can also lose the attention of their audience when they fixate on their methodical style. In other words, it can be quite difficult for them to work well with those who have an intuitive style of communication. How to Improve Your Communication Style Clear and effective communication can go a long way in boosting productivity, improving relations, and reducing stress. But interacting with people who have different styles than yours can be tricky. By improving your communication skills, you can connect with people more easily. You can also influence them to get your message across. Here are some simple ways to improve your communication and work well with different styles. Work on your body language: Not all communication is verbal. Physical cues are also important. To communicate clearly, work on your posture, stand straight, and avoid slouching. Engage your audience: No matter how important, your message isn’t just about yourself. Engage your audience by asking questions. Enhance your listening skills: An effective communicator is also an attentive listener. Pay attention to what your audience is expressing, and consider their opinions to build their trust. Keep your message simple: Use simple language and avoid using jargon that can confuse your audience. Have an open mind: An openminded approach can help when you have to engage with someone whose style is different than yours. It can make things easier, especially when you face criticism in the course of a conversation. Request feedback: Are you addressing everyone’s needs when communicating with them? The best way to know this and to improve your style is by asking for feedback. Seek opinions to understand areas where you need to get better. What is the Best Communication Style in Business? In business, the assertive communication style is considered the best for a number of reasons. Assertive communicators respect other opinions and needs without neglecting their own. By doing so, they earn the trust and respect of their coworkers and customers. Assertive communicators excel at being straightforward. They promptly address the main issue and communicate their needs directly. Their self-awareness proves valuable, particularly in interactions with customers. By improving your assertive communication style, you can influence decisions and make people feel more involved in the process. It’s not always easy, especially when you have to deal with difficult people. But by keeping an open mind when someone is not agreeing with you, you can achieve your goals. Image: Depositphotos This article, "How to Handle Different Communication Styles in Business" was first published on Small Business Trends View the full article

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination. Check your…Read more ›View the full article

This post was written by Alison Green and published on Ask a Manager. I’m off for the holiday, so here’s an older post from the archives. This was originally published in 2019. A reader writes: I have a dark sense of humor. I now realize that my boss does not. During a standard “how was your day off” conversation between my supervisor, manager, and a few peers, my manager mentioned that he was a chaperone for one of his kid’s field trips to Gatorland. Naturally, I asked if any of the kids on the trip got eaten by an alligator. When the response was no, I followed up with a “darn, you should get a refund” joke that everyone laughed at and then the conversation and the morning carried on. Being the day after Mardi Gras, someone from our office brought in king cake, and our manager asked if anyone found the baby. The coworker who brought it in stated she didn’t hide the baby in the cake because of the chance of someone choking on it. I then followed up with a joke that using a piece of real baby would avoid this issue, provided it’s deboned. Most of my immediate work group found this hilarious, but my manager nervously laughed and had the most concerned look on his face. I then realized the timing of this joke was just a bit later in the morning following the previous joke, and now there’s a chance my boss thinks I’m a kid-cannibal. My question is: Any tips for navigating humor in the office? Obviously everything was said and understood to be all in a joking manner, but I’m concerned he was a bit weirded out by it. While I’m sure it’s a fine line between what’s hilarious and what’s not okay in an office setting joke-wise, I’d appreciate any help (or even just any good stories) regarding this. A good guideline at work is to stay away from jokes about harm coming to things that people around you are likely to hold dear — like kids and animals — or jokes that feel mean-spirited. Dark humor at work is tricky. I don’t want to say “it’s best avoided” because I hate the idea of work stamping all individuality out of people, and often the ways that people deviate from the bland norm are what makes them interesting and likable. But the truth is … yeah, maybe it’s best avoided at work, or confined to really small quantities. (Tell one dark joke at work every few months, and you have an amusing sense of humor, provided it’s the right joke. Tell two in a single day, and you risk being the person who’s not reading the room and is making people uncomfortable.) Another thing to keep in mind at work is that you don’t know what’s going on in people’s personal lives in the way that you would with close friends. If you make a macabre joke about a baby, you don’t know if you’re saying that to someone who might have lost a child or is dealing with other struggles that will make it land really differently than you intended. And yes, some of the funniest humor is risky in some way. But you’re not really being asked to bring that kind of sharp edge to work, where your job is to get along with other people, not to entertain. Dark humor can also drag a team’s mood down. It can be exhausting to hear a lot of it if that’s not your own style (and you’ve got to assume that in any work group, there’s going to be a mix of humor styles — so some people aren’t going to like it, and are going to find it cynical/off-putting/wearying). None of this means that you have totally bland yourself down and only tell dad jokes from now on. But there’s a lot of room in between. View the full article

Poland and Spain express reluctance ahead of crisis meeting on how to respond to Trump’s peace talksView the full article

Tory leader says party is in ‘crisis’ and needs to reinvent itself after election defeatView the full article

Are you a business owner who is in the process of hiring a new employee? If so, you may be wondering how to go about drafting a job offer letter. In this article, we will share five job offer letter template examples that you can use as a guide. We will also provide tips on how to make your offer letters more persuasive. Let’s get started! What Is a Formal Job Offer Letter? A formal job offer letter acts as a pivotal document during the hiring phase, serving as a bridge between the initial interview process and final employment. Beyond merely an offer of employment, it’s a reflection of a company’s professionalism and organizational standards. This crucial letter delineates the core components of the job offer, spotlighting the salary, accompanying benefits, work hours, and other essential conditions. Acting as a reference point, it sets clear expectations for the potential employee. This document, bearing the signature of the hiring manager or an HR representative, solidifies the company’s commitment and expectations. Key Points: Offer of employment Outlines terms of the position (salary, benefits, hours) Signed by the hiring manager or HR representative READ MORE: Interview Rejection Letter Templates How to Write a Job Offer Letter Writing an employment offer letter doesn’t have to be hard. In fact, if you have all of the necessary information, it should be relatively easy. Here is a step-by-step guide on exactly how to write a job offer letter: Step 1: Job Title Step 2: Start Date Step 3: Job Responsibilities & Duties Step 4: Compensation Step 5: Signatures Step 1: Job Title It’s imperative to commence the offer with clarity. Specify the job title the candidate is being considered for, and be sure to also mention the department or team they’ll be joining. This removes any ambiguity and sets the scene for the role’s context within the larger organization. Step 2: Start Date Avoid any potential misunderstandings by being explicit about when the candidate is expected to commence their duties. Whether it’s a fixed start date or a flexible range within which they’re expected to begin, clarity at this juncture ensures both parties are aligned from day one. Step 3: Job Responsibilities & Duties A comprehensive outline of what the role entails is paramount. This section should encapsulate the key functions, tasks, and expectations attached to the position, offering a roadmap of what the potential employee’s daily and overarching tasks would look like. Step 4: Compensation A transparent breakdown of the compensation structure is essential. Beyond just the basic salary, delve into details about any performance-related bonuses, stipulated vacation days, public holidays, and other fringe benefits that form part of the total compensation package. Step 5: Signatures The culmination of the job offer letter requires the assent of both parties. By affixing their signatures, the employer conveys the authenticity of the offer, while the potential employee acknowledges and agrees to the terms stipulated, forging the beginning of their professional journey together. READ MORE: 11 Best Executive Recruitment Lessons Professional Job Offer Example Below is an official job offer letter template example. Feel free to use this job offer letter sample as a guide when writing your own job offer letter: Dear _________, We are pleased to offer you the position of _________ with our company, _________. This offer is contingent upon the successful completion of a background check and drug screening. The start date for this position will be _________, and your job duties include _________. Your annual compensation package is as follows: • Salary: _________ (first pay period is _________) • Bonus: _________ • Vacation/Holiday Paid Time: _________ • Profit Sharing: _________ In addition, you will be eligible to participate in our company medical insurance, which covers _________. Please sign below to confirm your acceptance of this job offer template according to the terms specified above. Sincerely, _________ Accepted By: _________ Date: _________ More Effective Job Offer Letter Example Options If the formal letter job offer template provided above doesn’t meet your requirements, there are many other effective examples available. Take a look at these additional job offer letter sample options… Job Offer Email Example This example can be used if the offer is being sent via email: Dear _________, We are pleased to inform you that we have decided to offer you employment with our company. Your position will be as _________ in the _________ department, and your starting date will be _________. Your compensation package includes a salary of _________ and bonuses/profit sharing of _________, as well as vacation/holiday time of _________. You will also be eligible for our company medical insurance, which covers _________. Please reply to this email to confirm that you accept the terms outlined in this job offer. If you would like to discuss any other details before accepting, please let us know. We look forward to having you as part of our team! Sincerely, _________ Full-time job offer letter template This template can be used to create a full-time job offer letter. Feel free to customize it according to your company’s specific needs and culture. Dear _________, We are pleased to offer you a full-time position with our company, starting _________. You will be employed in the role of _________, and your job duties will include _________. Your starting salary will be _________, and you will be eligible for a yearly bonus of _________ based on performance. You will also receive _________, including _________. We are thrilled to have you join our team and eagerly anticipate your contributions. If you have any questions, please feel free to contact us at _________. Sincerely, __________________ Name & Job Title Company Name & Address ___________________ Please sign and date below to accept this job offer. _______________________ {Applicant Name} Date: _________________ Part-time job offer template This job offer template is intended for use when extending a part-time job offer. You are welcome to modify it to suit your company’s specific requirements. Dear _________, We are pleased to offer you a part-time position with our company, starting _________. You will be employed in the role of _________, working an average of _________ hours a week. Your duties and responsibilities will include _________. You will report directly to _________ and be expected to comply with all company policies, procedures, regulations, and guidelines. The position offers a competitive salary of $_______ per hour, payable biweekly on the ___th of each month. In addition, you will be eligible for _________. We invite you to accept this offer of employment and join our team. Please sign and return the enclosed copy of this letter within _________ days if you choose to accept. We look forward to working with you. Sincerely, ___________________ Name & Job Title Company Name & Address ___________________ Acceptance of Offer Letter I, _________, accept the offer of employment as outlined in the offer letter dated _________. I understand that this is a part-time position, and I agree to abide by all company policies. Signature: _______ Date: _________ Enclosed: Offer Letter, Employee Handbook. ___________________ Thank you for your time and consideration. We are excited to have you join the team! Internal job offer template Sometimes, companies will hire internally to fill a position. This template is designed to be used when making an internal job offer. Dear _________, We are pleased to offer you the position of _________ at our company. This position is a promotion from your current role as _________. Reporting directly to _________, you will take on increased responsibilities and be expected to contribute significantly to our team’s success. Your salary for this new role will be an annual rate of _________, payable biweekly on the ___th of each month. In addition, you will receive benefits including _________. Please accept this offer by signing and returning the enclosed copy of this letter within _________ days. We look forward to working with you in your new role. Sincerely, ___________________ Name & Job Title Company Name & Address ___________________ Acceptance of Offer Letter I, _________, accept the offer of employment as outlined in the offer letter dated _________. I understand that this is an internal promotion, and I agree to abide by all company policies. Signature: _______ Date: _________ Enclosed: Offer Letter, Employee Handbook. ___________________ Thank you for your dedication to our company and we are excited to have you join the leadership team! Job Offer Template Letters Compared Different situations require different templates for job offers. Here’s a quick comparison of various templates to help you choose the most appropriate one based on your hiring needs. Template TypePurposeKey Components Professional Job OfferFormal job offer for various rolesSalary, Bonus, Vacation, Profit Sharing Job Offer Email ExampleOffer sent via emailSalary, Bonuses, Vacation time Full-time Job OfferFull-time position offerRole, Salary, Bonus, Benefits Part-time Job OfferPart-time position offerHours per week, Role, Salary Internal Job OfferPromotion or position change within the companyNew role, Previous role, Salary, Benefits Job Offer Letter Tips In addition to being a contract indicating employment terms, a job offer letter can be a great marketing tool to entice candidates to join your team. Here are five tips for writing an effective job offer letter: Be clear and concise Make it personalized Include additional information Comply with applicable laws Include a deadline Be clear and concise Being clear and concise is of utmost importance when composing a job offer letter. Aim to present all essential details without overwhelming the candidate. Providing a clear description of the role, including its responsibilities, compensation package, and benefits, eliminates any possibility of misunderstanding. When potential employees can easily understand the details, the onboarding process tends to go much more smoothly. Make it personalized While job offer letters are formal, they shouldn’t feel cold or generic. Addressing the candidate by their name not only makes the letter more personable but also reinforces their value. Dive a bit deeper by expressing genuine enthusiasm for their potential contributions, highlighting what stood out about them during the selection process. Include additional information A job isn’t just about tasks and pay; it’s about fitting into and contributing to a workplace culture. Give your potential hires a glimpse into the company’s ethos, mission, and team dynamics they’ll be a part of. By sharing more about what makes your organization unique, you pave the way for a deeper connection right from the outset. Be sure to comply with applicable laws Navigating the legal landscape of employment can be intricate, but it’s non-negotiable. Ensure every facet of your job offer aligns with local, state, and federal regulations. This encompasses, but is not limited to, regulations regarding minimum wage, overtime pay, and nondiscrimination. A compliant job offer template not only protects the company but also instills confidence in the candidate regarding your professionalism. Include a deadline Time is of the essence in the hiring process. By specifying a deadline for the candidate’s decision, you introduce a sense of urgency, helping them prioritize their decision-making. Moreover, it assists HR and hiring managers in streamlining their subsequent steps, be it initiating the onboarding process or extending offers to other candidates. READ MORE: 13 Recruiting Lessons to Remember When Hiring for a Senior Position What Does a Job Offer Look Like? Job offer letters, also known as employment offers, are formal documents that outline the terms and conditions of a position, including salary, benefits, hours, job duties, and other details. They typically include information about the company and its mission, as well as a description of the job duties and expectations. A job offer letter should also include a deadline for the candidate to accept or decline the offer. The letter may also contain additional information, such as the name of their supervisor, start date, and other relevant details. The offer letter should be signed by both the employer and the employee. READ MORE: Want a Candidate to Accept Your Job Offer? 12 Things to Include in Their Offer Letter How Do You Write a Simple Offer Letter? When creating a straightforward job offer letter, begin by introducing yourself and your company. Share your reasons for wanting to hire the candidate and give a brief overview of the position you are offering. Next, clearly outline all of the details related to the job, such as salary, hours, benefits, and any other expectations. Finally, express gratitude to the candidate for their interest and specify a deadline for them to accept or decline the job offer template. Image: Envato Elements This article, "Job Offer Template Examples" was first published on Small Business Trends View the full article

Are you a business owner who is in the process of hiring a new employee? If so, you may be wondering how to go about drafting a job offer letter. In this article, we will share five job offer letter template examples that you can use as a guide. We will also provide tips on how to make your offer letters more persuasive. Let’s get started! What Is a Formal Job Offer Letter? A formal job offer letter acts as a pivotal document during the hiring phase, serving as a bridge between the initial interview process and final employment. Beyond merely an offer of employment, it’s a reflection of a company’s professionalism and organizational standards. This crucial letter delineates the core components of the job offer, spotlighting the salary, accompanying benefits, work hours, and other essential conditions. Acting as a reference point, it sets clear expectations for the potential employee. This document, bearing the signature of the hiring manager or an HR representative, solidifies the company’s commitment and expectations. Key Points: Offer of employment Outlines terms of the position (salary, benefits, hours) Signed by the hiring manager or HR representative READ MORE: Interview Rejection Letter Templates How to Write a Job Offer Letter Writing an employment offer letter doesn’t have to be hard. In fact, if you have all of the necessary information, it should be relatively easy. Here is a step-by-step guide on exactly how to write a job offer letter: Step 1: Job Title Step 2: Start Date Step 3: Job Responsibilities & Duties Step 4: Compensation Step 5: Signatures Step 1: Job Title It’s imperative to commence the offer with clarity. Specify the job title the candidate is being considered for, and be sure to also mention the department or team they’ll be joining. This removes any ambiguity and sets the scene for the role’s context within the larger organization. Step 2: Start Date Avoid any potential misunderstandings by being explicit about when the candidate is expected to commence their duties. Whether it’s a fixed start date or a flexible range within which they’re expected to begin, clarity at this juncture ensures both parties are aligned from day one. Step 3: Job Responsibilities & Duties A comprehensive outline of what the role entails is paramount. This section should encapsulate the key functions, tasks, and expectations attached to the position, offering a roadmap of what the potential employee’s daily and overarching tasks would look like. Step 4: Compensation A transparent breakdown of the compensation structure is essential. Beyond just the basic salary, delve into details about any performance-related bonuses, stipulated vacation days, public holidays, and other fringe benefits that form part of the total compensation package. Step 5: Signatures The culmination of the job offer letter requires the assent of both parties. By affixing their signatures, the employer conveys the authenticity of the offer, while the potential employee acknowledges and agrees to the terms stipulated, forging the beginning of their professional journey together. READ MORE: 11 Best Executive Recruitment Lessons Professional Job Offer Example Below is an official job offer letter template example. Feel free to use this job offer letter sample as a guide when writing your own job offer letter: Dear _________, We are pleased to offer you the position of _________ with our company, _________. This offer is contingent upon the successful completion of a background check and drug screening. The start date for this position will be _________, and your job duties include _________. Your annual compensation package is as follows: • Salary: _________ (first pay period is _________) • Bonus: _________ • Vacation/Holiday Paid Time: _________ • Profit Sharing: _________ In addition, you will be eligible to participate in our company medical insurance, which covers _________. Please sign below to confirm your acceptance of this job offer template according to the terms specified above. Sincerely, _________ Accepted By: _________ Date: _________ More Effective Job Offer Letter Example Options If the formal letter job offer template provided above doesn’t meet your requirements, there are many other effective examples available. Take a look at these additional job offer letter sample options… Job Offer Email Example This example can be used if the offer is being sent via email: Dear _________, We are pleased to inform you that we have decided to offer you employment with our company. Your position will be as _________ in the _________ department, and your starting date will be _________. Your compensation package includes a salary of _________ and bonuses/profit sharing of _________, as well as vacation/holiday time of _________. You will also be eligible for our company medical insurance, which covers _________. Please reply to this email to confirm that you accept the terms outlined in this job offer. If you would like to discuss any other details before accepting, please let us know. We look forward to having you as part of our team! Sincerely, _________ Full-time job offer letter template This template can be used to create a full-time job offer letter. Feel free to customize it according to your company’s specific needs and culture. Dear _________, We are pleased to offer you a full-time position with our company, starting _________. You will be employed in the role of _________, and your job duties will include _________. Your starting salary will be _________, and you will be eligible for a yearly bonus of _________ based on performance. You will also receive _________, including _________. We are thrilled to have you join our team and eagerly anticipate your contributions. If you have any questions, please feel free to contact us at _________. Sincerely, __________________ Name & Job Title Company Name & Address ___________________ Please sign and date below to accept this job offer. _______________________ {Applicant Name} Date: _________________ Part-time job offer template This job offer template is intended for use when extending a part-time job offer. You are welcome to modify it to suit your company’s specific requirements. Dear _________, We are pleased to offer you a part-time position with our company, starting _________. You will be employed in the role of _________, working an average of _________ hours a week. Your duties and responsibilities will include _________. You will report directly to _________ and be expected to comply with all company policies, procedures, regulations, and guidelines. The position offers a competitive salary of $_______ per hour, payable biweekly on the ___th of each month. In addition, you will be eligible for _________. We invite you to accept this offer of employment and join our team. Please sign and return the enclosed copy of this letter within _________ days if you choose to accept. We look forward to working with you. Sincerely, ___________________ Name & Job Title Company Name & Address ___________________ Acceptance of Offer Letter I, _________, accept the offer of employment as outlined in the offer letter dated _________. I understand that this is a part-time position, and I agree to abide by all company policies. Signature: _______ Date: _________ Enclosed: Offer Letter, Employee Handbook. ___________________ Thank you for your time and consideration. We are excited to have you join the team! Internal job offer template Sometimes, companies will hire internally to fill a position. This template is designed to be used when making an internal job offer. Dear _________, We are pleased to offer you the position of _________ at our company. This position is a promotion from your current role as _________. Reporting directly to _________, you will take on increased responsibilities and be expected to contribute significantly to our team’s success. Your salary for this new role will be an annual rate of _________, payable biweekly on the ___th of each month. In addition, you will receive benefits including _________. Please accept this offer by signing and returning the enclosed copy of this letter within _________ days. We look forward to working with you in your new role. Sincerely, ___________________ Name & Job Title Company Name & Address ___________________ Acceptance of Offer Letter I, _________, accept the offer of employment as outlined in the offer letter dated _________. I understand that this is an internal promotion, and I agree to abide by all company policies. Signature: _______ Date: _________ Enclosed: Offer Letter, Employee Handbook. ___________________ Thank you for your dedication to our company and we are excited to have you join the leadership team! Job Offer Template Letters Compared Different situations require different templates for job offers. Here’s a quick comparison of various templates to help you choose the most appropriate one based on your hiring needs. Template TypePurposeKey Components Professional Job OfferFormal job offer for various rolesSalary, Bonus, Vacation, Profit Sharing Job Offer Email ExampleOffer sent via emailSalary, Bonuses, Vacation time Full-time Job OfferFull-time position offerRole, Salary, Bonus, Benefits Part-time Job OfferPart-time position offerHours per week, Role, Salary Internal Job OfferPromotion or position change within the companyNew role, Previous role, Salary, Benefits Job Offer Letter Tips In addition to being a contract indicating employment terms, a job offer letter can be a great marketing tool to entice candidates to join your team. Here are five tips for writing an effective job offer letter: Be clear and concise Make it personalized Include additional information Comply with applicable laws Include a deadline Be clear and concise Being clear and concise is of utmost importance when composing a job offer letter. Aim to present all essential details without overwhelming the candidate. Providing a clear description of the role, including its responsibilities, compensation package, and benefits, eliminates any possibility of misunderstanding. When potential employees can easily understand the details, the onboarding process tends to go much more smoothly. Make it personalized While job offer letters are formal, they shouldn’t feel cold or generic. Addressing the candidate by their name not only makes the letter more personable but also reinforces their value. Dive a bit deeper by expressing genuine enthusiasm for their potential contributions, highlighting what stood out about them during the selection process. Include additional information A job isn’t just about tasks and pay; it’s about fitting into and contributing to a workplace culture. Give your potential hires a glimpse into the company’s ethos, mission, and team dynamics they’ll be a part of. By sharing more about what makes your organization unique, you pave the way for a deeper connection right from the outset. Be sure to comply with applicable laws Navigating the legal landscape of employment can be intricate, but it’s non-negotiable. Ensure every facet of your job offer aligns with local, state, and federal regulations. This encompasses, but is not limited to, regulations regarding minimum wage, overtime pay, and nondiscrimination. A compliant job offer template not only protects the company but also instills confidence in the candidate regarding your professionalism. Include a deadline Time is of the essence in the hiring process. By specifying a deadline for the candidate’s decision, you introduce a sense of urgency, helping them prioritize their decision-making. Moreover, it assists HR and hiring managers in streamlining their subsequent steps, be it initiating the onboarding process or extending offers to other candidates. READ MORE: 13 Recruiting Lessons to Remember When Hiring for a Senior Position What Does a Job Offer Look Like? Job offer letters, also known as employment offers, are formal documents that outline the terms and conditions of a position, including salary, benefits, hours, job duties, and other details. They typically include information about the company and its mission, as well as a description of the job duties and expectations. A job offer letter should also include a deadline for the candidate to accept or decline the offer. The letter may also contain additional information, such as the name of their supervisor, start date, and other relevant details. The offer letter should be signed by both the employer and the employee. READ MORE: Want a Candidate to Accept Your Job Offer? 12 Things to Include in Their Offer Letter How Do You Write a Simple Offer Letter? When creating a straightforward job offer letter, begin by introducing yourself and your company. Share your reasons for wanting to hire the candidate and give a brief overview of the position you are offering. Next, clearly outline all of the details related to the job, such as salary, hours, benefits, and any other expectations. Finally, express gratitude to the candidate for their interest and specify a deadline for them to accept or decline the job offer template. Image: Envato Elements This article, "Job Offer Template Examples" was first published on Small Business Trends View the full article

If you’re on the cusp of buying a new iPhone, you might want to hold off until this Wednesday, February 19. That’s the day Apple CEO Tim Cook says the company will be launching “the newest member of the family.” But what does that cryptic tease mean, exactly? Is Cook talking about a new iPhone, a new computer, or even just a new accessory? Here’s what you need to know about Apple’s upcoming product launch. Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu — Tim Cook (@tim_cook) February 13, 2025 Get ready for the first new iPhone of 2025? Anyone who follows tech news knows that Apple always announces its new iPhone family every September. The fall event happens like clockwork in the weeks following the Labor Day holiday. But there’s one exception to this annual product launch: the iPhone SE, Apple’s entry-level smartphone. The iPhone SE, which is currently on its third generation, has historically always launched in the spring, with its most recent iteration debuting in March 2022. The prevailing assumption is that the product launch Tim Cook is referring to is the launch of a new fourth-generation iPhone SE. And if that’s the case, the new one that launches on Wednesday could sport the first radical redesign in the phone’s history. Potential iPhone SE redesign The current iPhone SE (third-generation) has one big thing going for it: At a starting price of just $429, it’s the cheapest phone Apple sells. But that’s about the nicest thing you can say about it. The phone has plenty of drawbacks, the most significant being it still has the form factor of the iPhone 8 from back in 2017. It has a tiny 4.7-inch display, thick bezels, Touch ID, and an archaic Lightning port (modern iPhones have USB-C). It also features an older A15 chip and just 4GB of RAM—neither powerful enough to run Apple Intelligence. In other words, the phone is ripe for a redesign, which is just what we might get this Wednesday. Reports have been circulating for at least a year now what the fourth-generation iPhone SE may look like. Here are some of the features that have been rumored for the new iPhone SE: A larger 6.1-inch display An edge-to-edge screen with small bezels (it will essentially have the body of the iPhone 14, says Bloomberg) A18 chipset 8GB of RAM Face ID USB-C A single rear camera While none of these features would be considered a radical redesign for the iPhone family at large (other iPhones possess all these features and more), they would amount to a radical redesign of the current iPhone SE. And if the new SE gains 8GB of RAM and the A18 chipset, it would be powerful enough to run Apple Intelligence—a first for the device. If this new model is introduced on Wednesday, it would also represent the end of an era for the iPhone. If the new iPhone SE adds support for Face ID (which is a near certainty), then it would mark the end of Touch ID on the iPhone—Apple’s biometric sensor that revolutionized security for the device, which was first introduced on the iPhone 5s back in 2013. Other possible Apple announcements Of course, there is the outside possibility that Tim Cook isn’t referring to the imminent launch of the new iPhone SE in his post. If that’s the case, there are a few other products Apple might be launching instead. These include an upgraded Apple Vision Pro with an M5 chipset, an upgraded MacBook Air with an M4 chipset, or even upgraded AirTags. Still, the new iPhone SE seems most likely. As for when Apple will make the announcement on Wednesday, the company usually drops product release news around 10 a.m. PT/ 12 p.m. ET. View the full article

Level up your skills with powerful lookup formulas. Quick Tech Talk With Steve Yoss CPE Today Go PRO for members-only access to more Stephen Yoss. View the full article

Level up your skills with powerful lookup formulas. Quick Tech Talk With Steve Yoss CPE Today Go PRO for members-only access to more Stephen Yoss. View the full article

That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked. If you’re tired of starting from scratch every…Read more ›View the full article

Here is a recap of what happened in the search forums today...View the full article

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic. Keyword cannibalization dilutes search performance, inflates costs, and reduces overall marketing effectiveness. This guide will help you recognize the warning signs of PPC cannibalization, test its impact, and implement strategies to ensure both channels work together for optimal results. Signs your PPC campaigns are cannibalizing your SEO rankings Declining organic click-through rates If your organic rankings remain stable but CTRs are dropping, your paid ads might be stealing traffic from your organic listings. This is usually the result of branded or high-ranking keywords being simultaneously targeted in PPC campaigns. It’s also important to note that additional SERP features, ad placements, and AI-driven search results have contributed to a general decline in organic CTRs across the board. Increased PPC clicks with no overall traffic growth If PPC campaigns drive more paid traffic, but total website visits remain unchanged, your ads may be diverting clicks that would have otherwise come from organic search. Google Analytics 4 (GA4)’s Traffic Acquisition Report makes identifying this issue easier. You can compare period-over-period traffic changes by channel side by side. Organic conversions declining while paid conversions increase If paid search conversions are rising but overall conversions remain flat or decline, PPC may be cannibalizing organic conversions rather than expanding your reach. This is especially common with Performance Max (PMax) campaigns, which often prioritize branded terms for their higher ROI. More on that later. Dig deeper: How to maximize PPC and SEO data with co-optimization audits Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 3 steps to prevent PPC from cannibalizing your SEO 1. Audit PPC and SEO keyword overlap Not all overlapping PPC and SEO keywords cause cannibalization. However, to safeguard your top-ranking keywords, exclude them from your PPC campaigns. To speed up your analysis, filter organic search terms where your website ranks position 4 or below – since most clicks go to pages ranking in positions 1-3. Additionally, sort search terms by click volume to identify phrases most susceptible to cannibalization. Then, cross-reference your organic search terms with your Google Ads Search Terms report to pinpoint where you’re paying for traffic you’d otherwise get for free. 2. Use negative keywords to exclude strong SEO performers If certain terms already perform well organically, you can use negative keywords to prevent them from triggering paid ads. By applying exact-match negative keywords, you avoid cannibalization while still targeting related peripheral phrases in your ads. Dig deeper: How to use negative keywords in PPC to maximize targeting and optimize ad spend 3. Refine brand bidding strategies and implement brand exclusion lists Bidding on branded terms is often unnecessary since users searching for a brand already intend to visit its website. Paying for traffic that would otherwise be free is rarely a good investment. However, PPC brand bidding becomes essential when competitors target your brand. In such cases, recapturing your brand space is a necessary expense – but fortunately, it’s much cheaper than bidding on a competitor’s brand. The importance of brand exclusion lists Brand exclusion lists help prevent wasteful spending on branded queries where organic listings already dominate. This ensures PPC budgets are focused on non-branded, high-intent searches rather than duplicating organic traffic. This is especially critical for PMax campaigns, which aim to drive positive ROI, often through low-cost branded visibility with high conversion potential. One example of branded cannibalization my team identified involved a branded PMax campaign that inadvertently paid for an estimated $500,000 in organic revenue. Since PMax campaigns receive premium visibility – even in areas where results may not be highly relevant – this campaign bid on nearly every branded term, running unchecked. A major issue arose when a shopping carousel for the company’s two most-searched branded phrases appeared above all other SERP features. This pushed the usual search ad lower on the page and forced the organic homepage listing completely out of view without scrolling. As a result, impressions dropped by 12%, and organic clicks fell by 33%. If you haven’t yet taken steps to prevent your campaigns from bidding on your brand, make sure to check Google’s guide to brand exclusions. Benchmark your SEO performance on branded terms before launching PMax campaigns to make identifying cannibalization easier. Dig deeper: Google brings negative keyword exclusions to Performance Max Special considerations for Performance Max campaigns and targeting options PMax campaigns use AI-driven automation to serve ads across Google’s entire inventory, including Search, Display, YouTube, Discover, Gmail, and Maps. Unlike traditional PPC campaigns, PMax lacks detailed keyword-level control, making it difficult to prevent overlap with organic rankings. How PMax can cannibalize SEO traffic Broad matching across multiple channels: PMax may automatically target keywords where your brand already ranks well organically, leading to unnecessary ad spend. Limited transparency on search terms: Without keyword-level reports, identifying overlap with organic rankings is challenging. Competing with organic listings: PMax can push organic results further down by occupying both paid search and shopping ad placements. Dig deeper: Performance Max vs. Search campaigns: New data reveals substantial search term overlap Mitigating SEO cannibalization in Performance Max Use account-level negative keywords: Google now allows negative keywords for PMax – exclude high-performing organic keywords to reduce redundancy. Optimize asset groups and search themes: If certain categories already perform well organically, ensure PMax focuses on different product lines or services. Since PMax is designed for maximum reach, precise targeting is essential. Tests to confirm PPC is cannibalizing SEO Run a PPC pause test: Temporarily pause PPC ad groups or use exact-match negative keywords for strong organic terms. If organic traffic, CTR, and conversions improve, PPC may be cannibalizing SEO. Compare pre- and post-bid adjustments: Lower PPC bids on high-ranking organic keywords and track shifts in paid and organic performance. Analyze assisted conversions in Google Analytics: Determine whether PPC ads drive conversions that organic search alone wouldn’t achieve. If not, adjustments may be needed. Monitor organic CTR changes: Use Google Search Console to analyze CTR fluctuations for top organic keywords before and after PPC campaigns launch. Aligning PPC and SEO requires careful keyword management and strategic bidding Reduce ad spend where possible and avoid paying for traffic that would otherwise be free. For Performance Max campaigns, mitigating SEO cannibalization through negative keywords and refined targeting ensures a balanced approach. A well-coordinated PPC-SEO strategy improves efficiency and maximizes the value of digital marketing investments. View the full article

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas that can help small businesses grow their customer base without breaking the bank. Let’s get started! What is free advertising? Free advertising refers to promoting a product or service without spending any money on advertising costs. Instead, businesses can utilize various methods such as social media channels, word-of-mouth marketing, community events, and Google search engine optimization to reach their target audience. Free advertising is an effective way for small businesses to promote their brand and increase visibility without incurring high advertising expenses. Best Ways to Get Free Advertising for Small Business Small businesses are always looking for cost-effective ways to promote their brand and reach new customers. Here’s a small business advertising guide that focuses specifically on free ideas for your small business. Online Directories Submit your business to online directories like Google My Business, Yelp, and Yellow Pages for free exposure. Social Media Create a social media presence on platforms like Facebook, Instagram, and Twitter to reach a wider audience. Content Marketing Craft valuable content that informs or entertains your target audience via blog posts, videos, infographics, and more. Networking Events Attend networking events or join networking groups to meet potential customers and collaborators. Referral Programs Encourage satisfied customers to refer friends and family in exchange for discounts or other incentives. Guest Blogging Write guest blog posts for other websites to showcase your expertise and attract their readers to your business. Email Marketing Build an email list and send regular newsletters or promotional emails to keep customers engaged. Make sure you read our email marketing for a small business guide for more detailed advice. Community Involvement Participate in local events or sponsor community initiatives to build brand recognition and goodwill. Cross-Promotion Partner with complementary businesses to promote each other’s products or services to both of your audiences. Public Relations Share your business story or expertise with media outlets like newspapers or podcasts to gain free publicity. Search Engine Optimization (SEO) Optimize your website for search engines to improve your chances of appearing at the top of search results. Online Forums Participate in online forums or groups related to your industry to establish yourself as an expert and promote your business. Free Samples or Trials Provide free samples or trials of your product or service to draw in potential customers and create word-of-mouth excitement. Video Marketing Create engaging videos about your business or products and share them on social media, YouTube, or other video platforms. Influencer Marketing Partner with influencers in your industry to reach their audiences and gain exposure through sponsored posts or collaborations. Webinars Host webinars to educate your audience on topics related to your business and showcase your expertise. Affiliate Marketing Partner with affiliates who promote your products or services in exchange for a commission on sales. Business Directories List your business pages in online business directories like Dun & Bradstreet to improve visibility and attract new customers. Mobile Marketing Use SMS marketing, push notifications, or mobile apps to reach customers on their mobile devices. Podcasts Create a podcast related to your industry or niche and share it on various podcast platforms to attract listeners and promote your business. Online Reviews Encourage customers to leave positive online reviews on sites like Google, Yelp, and Facebook business pages to boost your online reputation. Word of Mouth Leverage your network and encourage customers to spread the word about your business to their friends and family. Local SEO Optimize your website and online presence for local search terms to attract customers in your geographic area to your local business. Business Partnerships Partner with other businesses to offer joint promotions or packages that benefit both of your customer bases. Guerilla Marketing Get creative and use unconventional tactics like street art or flash mobs to grab people’s attention and generate buzz. Press Releases Write and distribute press releases to announce new products, services, or company milestones to journalists and media outlets. Online Contests and Giveaways Host contests or giveaways on social media or your website to attract new followers and engage your current audience. Google Maps Ensure your business is listed and accurate on Google Maps to improve visibility and attract local customers. Business Blogging Start a blog on your website to communicate company news, share industry insights, or provide helpful tips to your audience. Web Directories Submit your website to an online directory like Best of the Web to improve your website’s SEO and increase visibility. Flyers and Brochures Create eye-catching flyers and brochures and distribute them in high-traffic areas like shopping malls or community centers. Trade Shows Participate in trade shows and events related to your industry to showcase your products or services to potential customers. Business Cards Design professional-looking business cards and always keep them on hand to give out to potential customers or collaborators. Local Sponsorship Sponsor a local event or sports team to increase brand awareness and show support for your community. Online Q&A Participate in online question-and-answer forums like Quora or Reddit to establish your authority in your industry and promote your business. Podcast Advertising Advertise your business on relevant podcasts to reach its listeners and promote your products or services. Public Speaking Offer to speak at local events or conferences related to your industry to showcase your expertise and promote your business. User-Generated Content Encourage customers to create and share content about your products or services, like photos or reviews, on their social media accounts. Online Business Reviews Respond promptly and professionally to both positive and negative reviews on websites like Google or Yelp to show your commitment to customer satisfaction. Charity Events Participate in charity events or donate a portion of your profits to a relevant cause to build goodwill and attract socially conscious customers. Utilize Google Analytics Implement Google Analytics to gain insights into your audience’s behavior and tailor your marketing strategies effectively. It’s a free tool that can help you understand what attracts visitors to your website and what keeps them engaged. Start a Podcast Create a podcast that focuses on your industry. This can be a fantastic opportunity to connect with a new audience and showcase your expertise, all while requiring minimal equipment to get started. Use Hashtags on Social Media Use relevant and popular hashtags on social media platforms like Instagram and Twitter. This strategy can significantly increase the visibility of your posts. Create Instructional Videos Develop ‘How-to’ videos related to your products or services. Share these videos on YouTube or other video platforms to attract and educate your audience. Participate in LinkedIn Groups Actively engage in LinkedIn groups that are relevant to your industry. This will assist you in networking with colleagues and reaching potential customers. Write an eBook Share your industry knowledge by writing an eBook. Offer it for free on your website as a lead magnet to gather email addresses. Host a Free Workshop or Webinar Organize free webinars or workshops to educate your audience about topics related to your business, showcasing your expertise. Utilize Facebook Live Use Facebook Live to engage with your audience in real time. Host Q&A sessions and product demos, or provide a behind-the-scenes look at your business operations. Engage in Online Community Boards Get involved in online community boards like Nextdoor to connect with and promote your services to local customers. Create Infographics Create infographics that are both informative and visually engaging. These infographics are easily shareable and can be designed using free tools such as Canva. Evaluating Free Advertising Options for Your Business When considering free advertising strategies, it’s crucial to evaluate them based on certain key factors. We’ve listed these factors along with their importance on a scale of 1 to 5, where 1 is less critical, and 5 is most critical. Here are the factors we weighed most heavily when creating our list. Reach: Assess the potential audience size that the advertising method can impact. Higher reach often translates to more visibility. Importance Scale: 5/5 Relevance to Audience: Ensure the advertising method aligns with the interests and behaviors of your target audience for maximum effectiveness. Importance Scale: 5/5 Engagement Potential: Consider how likely it is for your audience to engage with the advertising. Higher engagement can lead to better conversion rates. Importance Scale: 4/5 Brand Alignment: The advertising method should reflect and complement your brand’s values and image. Importance Scale: 4/5 Ease of Implementation: Evaluate how easy or difficult it is to implement the advertising strategy, especially considering your available resources. Importance Scale: 3/5 Scalability: Consider whether the advertising method can grow and evolve as your business expands. Importance Scale: 3/5 Measurability: The ability to track and measure the effectiveness of the advertising method is crucial for understanding its impact and ROI. Importance Scale: 4/5 Sustainability: Assess whether the advertising method can be sustained over a long period without incurring costs or losing effectiveness. Importance Scale: 3/5 Innovation and Creativity: Innovative and creative advertising methods can help you stand out and make a lasting impression. Importance Scale: 3/5 Legal and Ethical Considerations: Ensure that the advertising method is compliant with legal standards and ethical practices. Importance Scale: 5/5 How Your Business Can Benefit from Free Advertising Free advertising can be a game-changer for small businesses looking to increase brand awareness and attract new customers. By utilizing free advertising methods, your business can benefit in the following ways: Cost-effective: Free advertising is an inexpensive way to promote your business without spending money on traditional advertising methods. Increased visibility: Promoting your business through various channels increases its visibility and can help you reach a wider audience. Builds credibility: Positive word-of-mouth marketing and online reviews can enhance your business’s reputation and build trust with potential customers. Boosts customer engagement: Engaging with customers through social media and community events can help build strong relationships and foster loyalty. Drives traffic to your company website: Implementing SEO strategies can improve your website’s search engine ranking, leading to increased traffic and potentially more sales. Insights for Maximizing Free Advertising Opportunities Consistency is Key: Regardless of the platform, maintaining a consistent posting schedule helps keep your audience engaged and aware of your brand. Quality Over Quantity: Focus on creating high-quality content that adds value to your audience rather than just trying to increase your quantity of posts. Engage with Your Audience: Actively respond to comments and messages to foster a community centered on your brand. Track Your Results: Use free tools to track the performance of your marketing efforts. This will help you understand what works best for your audience. Optimize for SEO: Make sure your website and blog are optimized for search engines to increase your visibility online. Leverage User-Generated Content: Encourage your customers to share their experiences with your brand, which acts as a form of social proof. Collaborate with Other Businesses: Form partnerships with non-competing businesses in your community or industry to promote each other mutually. Stay Current with Trends: Keep up with current trends in your industry and incorporate them into your marketing strategies where relevant. Be Authentic: Authenticity resonates with audiences, so ensure your free advertising efforts reflect your brand’s true values and message. Adapt and Evolve: Be ready to adapt your strategies based on what your tracking tells you, and be open to trying new methods to find what best suits your business. Free Advertising Tips to Attract Potential Customers As a small business owner, it’s important to attract potential customers without spending too much money. Fortunately, there are several ways to get free advertising for your business. Here are five tips to help you get started: Leverage social media: Use social media platforms like Facebook and Instagram to promote your business and engage with potential customers. Collaborate with other businesses: Partnering with complementary businesses can help you reach new audiences and gain exposure. Leverage email marketing: Create an email list to distribute newsletters, promotions, and updates regarding your business. Get listed on directories: Register your business on online directories like Google My Business, Yelp, and YellowPages to increase visibility in search results. Create valuable content: Publish blog posts, videos, or infographics that provide value to your target audience and showcase your expertise. Description Leverage Social MediaUtilize platforms like Facebook and Instagram to promote and engage potential customers. Collaborate with BusinessesPartner with complementary businesses to expand your reach and gain exposure. Utilize Email MarketingBuild an email list for newsletters, promotions, and updates about your business. Get Listed on DirectoriesRegister on online directories (e.g., Google My Business, Yelp) for increased visibility. Create Valuable ContentPublish blog posts, videos, or infographics to provide value to your target audience and showcase expertise. Free Advertising: Expanding Your Reach Without the Cost Free advertising offers a wealth of opportunities for small businesses to expand their reach and grow their customer base without the need for a large budget. By leveraging a combination of online tools, social media platforms, community engagement, and creative content, businesses can effectively increase their visibility and connect with a larger audience. Implementing these strategies requires time, effort, and consistency, but the potential rewards make them worthwhile. From enhancing online presence through SEO and Google Analytics to engaging directly with customers via social media and community events, the possibilities for free advertising are vast and varied. As the digital landscape continues to evolve, staying agile and adapting your strategies to the changing environment will help keep your business ahead. By embracing innovation and maintaining a customer-focused approach, your business can harness the power of free advertising to achieve sustainable growth and success. Can local businesses advertise on Google for free? Yes, local businesses can advertise on Google for free by registering their business on Google My Business. This allows them to appear in Google Maps and local search results. Businesses should optimize their GMB-free business listings with accurate information and photos to increase visibility and attract potential customers. How do you advertise for free on Facebook Messenger? To advertise for free on Facebook Messenger, businesses can create a chatbot using the Facebook Messenger API. Chatbots can be programmed to offer customer support, provide product recommendations, and even complete transactions directly within the Messenger app. Leveraging this technology allows businesses to reach customers where they are already spending time. Are there risks associated with free advertising sites? It really depends on the specific site and how it operates. While some free advertising sites are legitimate and helpful for businesses, others may pose risks such as scams, fraudulent activity, or low-quality leads. It’s important to thoroughly research any free or paid advertising site before advertising on it. https://www.youtube.com/watch?v=QBG67MSPRRM&pp=ygU0V2F5cyB0byBHZXQgRnJlZSBBZHZlcnRpc2luZyBmb3IgWW91ciBTbWFsbCBCdXNpbmVzcw%3D%3D What are some of the best free sites to post classified ads? Free classified ad sites are a great way to promote your products and services and are often considered the cheapest way to advertise. Some of the best free ad sites include Craigslist, Gumtree, Kijiji, and Backpage. These free classified ads platforms have large audiences and are easy to use. How can small business owners get free advertising on PennySaver? Small business owners can post a classified ad for free on PennySaver. They can create an account and choose their preferred category, then write a short description of their product or service. The ad will be posted online, reaching a wide audience in a simple and cost-effective way. What is the best source of free local advertising? The most effective source of free local advertising is word-of-mouth marketing. It relies on satisfied customers recommending your business to friends and family and spreading the word about your products or services through personal interactions. It takes time to cultivate, but advertising statistics frequently point to this as the best way to build a strong and satisfied customer base. Social media platforms also provide excellent opportunities for free advertising locally. Image: Envato Elements This article, "Can You Get Free Advertising for a Small Business? Top Ways" was first published on Small Business Trends View the full article

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas that can help small businesses grow their customer base without breaking the bank. Let’s get started! What is free advertising? Free advertising refers to promoting a product or service without spending any money on advertising costs. Instead, businesses can utilize various methods such as social media channels, word-of-mouth marketing, community events, and Google search engine optimization to reach their target audience. Free advertising is an effective way for small businesses to promote their brand and increase visibility without incurring high advertising expenses. Best Ways to Get Free Advertising for Small Business Small businesses are always looking for cost-effective ways to promote their brand and reach new customers. Here’s a small business advertising guide that focuses specifically on free ideas for your small business. Online Directories Submit your business to online directories like Google My Business, Yelp, and Yellow Pages for free exposure. Social Media Create a social media presence on platforms like Facebook, Instagram, and Twitter to reach a wider audience. Content Marketing Craft valuable content that informs or entertains your target audience via blog posts, videos, infographics, and more. Networking Events Attend networking events or join networking groups to meet potential customers and collaborators. Referral Programs Encourage satisfied customers to refer friends and family in exchange for discounts or other incentives. Guest Blogging Write guest blog posts for other websites to showcase your expertise and attract their readers to your business. Email Marketing Build an email list and send regular newsletters or promotional emails to keep customers engaged. Make sure you read our email marketing for a small business guide for more detailed advice. Community Involvement Participate in local events or sponsor community initiatives to build brand recognition and goodwill. Cross-Promotion Partner with complementary businesses to promote each other’s products or services to both of your audiences. Public Relations Share your business story or expertise with media outlets like newspapers or podcasts to gain free publicity. Search Engine Optimization (SEO) Optimize your website for search engines to improve your chances of appearing at the top of search results. Online Forums Participate in online forums or groups related to your industry to establish yourself as an expert and promote your business. Free Samples or Trials Provide free samples or trials of your product or service to draw in potential customers and create word-of-mouth excitement. Video Marketing Create engaging videos about your business or products and share them on social media, YouTube, or other video platforms. Influencer Marketing Partner with influencers in your industry to reach their audiences and gain exposure through sponsored posts or collaborations. Webinars Host webinars to educate your audience on topics related to your business and showcase your expertise. Affiliate Marketing Partner with affiliates who promote your products or services in exchange for a commission on sales. Business Directories List your business pages in online business directories like Dun & Bradstreet to improve visibility and attract new customers. Mobile Marketing Use SMS marketing, push notifications, or mobile apps to reach customers on their mobile devices. Podcasts Create a podcast related to your industry or niche and share it on various podcast platforms to attract listeners and promote your business. Online Reviews Encourage customers to leave positive online reviews on sites like Google, Yelp, and Facebook business pages to boost your online reputation. Word of Mouth Leverage your network and encourage customers to spread the word about your business to their friends and family. Local SEO Optimize your website and online presence for local search terms to attract customers in your geographic area to your local business. Business Partnerships Partner with other businesses to offer joint promotions or packages that benefit both of your customer bases. Guerilla Marketing Get creative and use unconventional tactics like street art or flash mobs to grab people’s attention and generate buzz. Press Releases Write and distribute press releases to announce new products, services, or company milestones to journalists and media outlets. Online Contests and Giveaways Host contests or giveaways on social media or your website to attract new followers and engage your current audience. Google Maps Ensure your business is listed and accurate on Google Maps to improve visibility and attract local customers. Business Blogging Start a blog on your website to communicate company news, share industry insights, or provide helpful tips to your audience. Web Directories Submit your website to an online directory like Best of the Web to improve your website’s SEO and increase visibility. Flyers and Brochures Create eye-catching flyers and brochures and distribute them in high-traffic areas like shopping malls or community centers. Trade Shows Participate in trade shows and events related to your industry to showcase your products or services to potential customers. Business Cards Design professional-looking business cards and always keep them on hand to give out to potential customers or collaborators. Local Sponsorship Sponsor a local event or sports team to increase brand awareness and show support for your community. Online Q&A Participate in online question-and-answer forums like Quora or Reddit to establish your authority in your industry and promote your business. Podcast Advertising Advertise your business on relevant podcasts to reach its listeners and promote your products or services. Public Speaking Offer to speak at local events or conferences related to your industry to showcase your expertise and promote your business. User-Generated Content Encourage customers to create and share content about your products or services, like photos or reviews, on their social media accounts. Online Business Reviews Respond promptly and professionally to both positive and negative reviews on websites like Google or Yelp to show your commitment to customer satisfaction. Charity Events Participate in charity events or donate a portion of your profits to a relevant cause to build goodwill and attract socially conscious customers. Utilize Google Analytics Implement Google Analytics to gain insights into your audience’s behavior and tailor your marketing strategies effectively. It’s a free tool that can help you understand what attracts visitors to your website and what keeps them engaged. Start a Podcast Create a podcast that focuses on your industry. This can be a fantastic opportunity to connect with a new audience and showcase your expertise, all while requiring minimal equipment to get started. Use Hashtags on Social Media Use relevant and popular hashtags on social media platforms like Instagram and Twitter. This strategy can significantly increase the visibility of your posts. Create Instructional Videos Develop ‘How-to’ videos related to your products or services. Share these videos on YouTube or other video platforms to attract and educate your audience. Participate in LinkedIn Groups Actively engage in LinkedIn groups that are relevant to your industry. This will assist you in networking with colleagues and reaching potential customers. Write an eBook Share your industry knowledge by writing an eBook. Offer it for free on your website as a lead magnet to gather email addresses. Host a Free Workshop or Webinar Organize free webinars or workshops to educate your audience about topics related to your business, showcasing your expertise. Utilize Facebook Live Use Facebook Live to engage with your audience in real time. Host Q&A sessions and product demos, or provide a behind-the-scenes look at your business operations. Engage in Online Community Boards Get involved in online community boards like Nextdoor to connect with and promote your services to local customers. Create Infographics Create infographics that are both informative and visually engaging. These infographics are easily shareable and can be designed using free tools such as Canva. Evaluating Free Advertising Options for Your Business When considering free advertising strategies, it’s crucial to evaluate them based on certain key factors. We’ve listed these factors along with their importance on a scale of 1 to 5, where 1 is less critical, and 5 is most critical. Here are the factors we weighed most heavily when creating our list. Reach: Assess the potential audience size that the advertising method can impact. Higher reach often translates to more visibility. Importance Scale: 5/5 Relevance to Audience: Ensure the advertising method aligns with the interests and behaviors of your target audience for maximum effectiveness. Importance Scale: 5/5 Engagement Potential: Consider how likely it is for your audience to engage with the advertising. Higher engagement can lead to better conversion rates. Importance Scale: 4/5 Brand Alignment: The advertising method should reflect and complement your brand’s values and image. Importance Scale: 4/5 Ease of Implementation: Evaluate how easy or difficult it is to implement the advertising strategy, especially considering your available resources. Importance Scale: 3/5 Scalability: Consider whether the advertising method can grow and evolve as your business expands. Importance Scale: 3/5 Measurability: The ability to track and measure the effectiveness of the advertising method is crucial for understanding its impact and ROI. Importance Scale: 4/5 Sustainability: Assess whether the advertising method can be sustained over a long period without incurring costs or losing effectiveness. Importance Scale: 3/5 Innovation and Creativity: Innovative and creative advertising methods can help you stand out and make a lasting impression. Importance Scale: 3/5 Legal and Ethical Considerations: Ensure that the advertising method is compliant with legal standards and ethical practices. Importance Scale: 5/5 How Your Business Can Benefit from Free Advertising Free advertising can be a game-changer for small businesses looking to increase brand awareness and attract new customers. By utilizing free advertising methods, your business can benefit in the following ways: Cost-effective: Free advertising is an inexpensive way to promote your business without spending money on traditional advertising methods. Increased visibility: Promoting your business through various channels increases its visibility and can help you reach a wider audience. Builds credibility: Positive word-of-mouth marketing and online reviews can enhance your business’s reputation and build trust with potential customers. Boosts customer engagement: Engaging with customers through social media and community events can help build strong relationships and foster loyalty. Drives traffic to your company website: Implementing SEO strategies can improve your website’s search engine ranking, leading to increased traffic and potentially more sales. Insights for Maximizing Free Advertising Opportunities Consistency is Key: Regardless of the platform, maintaining a consistent posting schedule helps keep your audience engaged and aware of your brand. Quality Over Quantity: Focus on creating high-quality content that adds value to your audience rather than just trying to increase your quantity of posts. Engage with Your Audience: Actively respond to comments and messages to foster a community centered on your brand. Track Your Results: Use free tools to track the performance of your marketing efforts. This will help you understand what works best for your audience. Optimize for SEO: Make sure your website and blog are optimized for search engines to increase your visibility online. Leverage User-Generated Content: Encourage your customers to share their experiences with your brand, which acts as a form of social proof. Collaborate with Other Businesses: Form partnerships with non-competing businesses in your community or industry to promote each other mutually. Stay Current with Trends: Keep up with current trends in your industry and incorporate them into your marketing strategies where relevant. Be Authentic: Authenticity resonates with audiences, so ensure your free advertising efforts reflect your brand’s true values and message. Adapt and Evolve: Be ready to adapt your strategies based on what your tracking tells you, and be open to trying new methods to find what best suits your business. Free Advertising Tips to Attract Potential Customers As a small business owner, it’s important to attract potential customers without spending too much money. Fortunately, there are several ways to get free advertising for your business. Here are five tips to help you get started: Leverage social media: Use social media platforms like Facebook and Instagram to promote your business and engage with potential customers. Collaborate with other businesses: Partnering with complementary businesses can help you reach new audiences and gain exposure. Leverage email marketing: Create an email list to distribute newsletters, promotions, and updates regarding your business. Get listed on directories: Register your business on online directories like Google My Business, Yelp, and YellowPages to increase visibility in search results. Create valuable content: Publish blog posts, videos, or infographics that provide value to your target audience and showcase your expertise. Description Leverage Social MediaUtilize platforms like Facebook and Instagram to promote and engage potential customers. Collaborate with BusinessesPartner with complementary businesses to expand your reach and gain exposure. Utilize Email MarketingBuild an email list for newsletters, promotions, and updates about your business. Get Listed on DirectoriesRegister on online directories (e.g., Google My Business, Yelp) for increased visibility. Create Valuable ContentPublish blog posts, videos, or infographics to provide value to your target audience and showcase expertise. Free Advertising: Expanding Your Reach Without the Cost Free advertising offers a wealth of opportunities for small businesses to expand their reach and grow their customer base without the need for a large budget. By leveraging a combination of online tools, social media platforms, community engagement, and creative content, businesses can effectively increase their visibility and connect with a larger audience. Implementing these strategies requires time, effort, and consistency, but the potential rewards make them worthwhile. From enhancing online presence through SEO and Google Analytics to engaging directly with customers via social media and community events, the possibilities for free advertising are vast and varied. As the digital landscape continues to evolve, staying agile and adapting your strategies to the changing environment will help keep your business ahead. By embracing innovation and maintaining a customer-focused approach, your business can harness the power of free advertising to achieve sustainable growth and success. Can local businesses advertise on Google for free? Yes, local businesses can advertise on Google for free by registering their business on Google My Business. This allows them to appear in Google Maps and local search results. Businesses should optimize their GMB-free business listings with accurate information and photos to increase visibility and attract potential customers. How do you advertise for free on Facebook Messenger? To advertise for free on Facebook Messenger, businesses can create a chatbot using the Facebook Messenger API. Chatbots can be programmed to offer customer support, provide product recommendations, and even complete transactions directly within the Messenger app. Leveraging this technology allows businesses to reach customers where they are already spending time. Are there risks associated with free advertising sites? It really depends on the specific site and how it operates. While some free advertising sites are legitimate and helpful for businesses, others may pose risks such as scams, fraudulent activity, or low-quality leads. It’s important to thoroughly research any free or paid advertising site before advertising on it. https://www.youtube.com/watch?v=QBG67MSPRRM&pp=ygU0V2F5cyB0byBHZXQgRnJlZSBBZHZlcnRpc2luZyBmb3IgWW91ciBTbWFsbCBCdXNpbmVzcw%3D%3D What are some of the best free sites to post classified ads? Free classified ad sites are a great way to promote your products and services and are often considered the cheapest way to advertise. Some of the best free ad sites include Craigslist, Gumtree, Kijiji, and Backpage. These free classified ads platforms have large audiences and are easy to use. How can small business owners get free advertising on PennySaver? Small business owners can post a classified ad for free on PennySaver. They can create an account and choose their preferred category, then write a short description of their product or service. The ad will be posted online, reaching a wide audience in a simple and cost-effective way. What is the best source of free local advertising? The most effective source of free local advertising is word-of-mouth marketing. It relies on satisfied customers recommending your business to friends and family and spreading the word about your products or services through personal interactions. It takes time to cultivate, but advertising statistics frequently point to this as the best way to build a strong and satisfied customer base. Social media platforms also provide excellent opportunities for free advertising locally. Image: Envato Elements This article, "Can You Get Free Advertising for a Small Business? Top Ways" was first published on Small Business Trends View the full article

Even managers with the best intentions can sometimes compromise team morale without realizing it. The art of team management involves balancing professional competence with genuine interpersonal connection. We consulted with 10 experienced industry professionals who shared the common pitfalls that can zap a team’s spirit as well as practical tips to help you avoid missteps and lead a motivated, high-performing group. Shift from micromanagement to autonomy One specific way managers unknowingly harm team morale is through micromanagement. We noticed a roughly 20% drop in employee satisfaction scores and a decline in on-time project delivery whenever team leads checked every minor detail. This oversight, even if well-intended, stifled creativity and made employees feel they weren’t trusted. To fix this, we shifted from daily “check-ins” to weekly milestone reviews, giving each person more autonomy while still ensuring accountability. Within a quarter, on-time project completion rose by around 15%, and employee satisfaction rebounded, helping us maintain our 100%+ year-over-year growth. The key is to provide clear objectives and support—but step back enough that people feel ownership of their work. Harsha Abegunasekara, CEO, Metana Acknowledge challenges, avoid forced optimism When managers gloss over challenges with forced optimism, employees feel invalidated. They also begin to question the judgment of their leaders. Managers who do this are typically well-intentioned and want to keep morale high. But without confronting reality, innovation and progress come to a standstill. Restating the problem and inviting correction helps team members feel heard. For example, “I’m hearing you say that the process for returns is cumbersome because of the customer field, what do I have wrong about that?” Amanda Daering, CEO, Newance Implement the ‘priority pause’ for requests After coaching hundreds of managers through team dynamics, I’ve observed that one of the most damaging yet unconscious behaviors is what I call “selective urgency”—treating every task as equally critical and urgent, which inevitably burns out teams and dilutes genuine priorities. This often manifests when managers forward emails late at night with a simple, “Please handle,” or constantly interrupt focused work with “quick requests” that could wait. Instead, I teach leaders to implement what I call the “Priority Pause”—taking 60 seconds before any request to ask: “Does this truly need immediate attention, and what’s the cost of interruption to my team?” One VP I coached reduced team stress by up to 40% simply by batching non-urgent requests into a daily morning huddle rather than sending them sporadically throughout the day. When managers respect their team’s focus time and clearly differentiate between urgent and important tasks, morale naturally improves. Joshua Miller, master certified executive leadership coach, Joshua Miller Executive Coaching Ensure proper credit for team’s work One specific way managers unknowingly harm team morale is by failing to give proper credit to their team’s work. This often happens when managers are new to leading people or feel insecure in their role. In an effort to prove their own value or meet high expectations, they may focus on results and unintentionally overlook the importance of celebrating the people who made those results possible. While their intentions aren’t malicious, the impact can leave employees feeling invisible or undervalued. For example, I worked with a very results-focused manager. When presenting to leadership, they would share the outcomes without mentioning the individuals or teams who made those results possible. The team began to feel like the manager was taking all the credit, even though that wasn’t the intention. Frustration grew, and morale started to dip. Thankfully, a colleague provided honest feedback to the manager, explaining the impact and how this was being perceived. The manager was open to learning and worked with a coach to improve. Together, they devised strategies to ensure contributions were acknowledged—like calling out team members by name during presentations and incorporating regular moments of recognition into team meetings. Over time, this shifted the dynamic. The team felt seen and appreciated, and morale improved significantly. The lesson is that employee recognition goes a long way in building trust and keeping morale high. Managers should also seek input from their teams about what kind of acknowledgment feels meaningful to them, whether it’s public recognition in meetings, a simple thank-you email, or sharing credit during leadership updates. Managers can create a more positive and engaged workplace culture by showing employees that their work matters. Etty Burk, president and founder, Leading With Difference Set clear expectations and track progress One specific way managers unknowingly harm team morale is by failing to set clear expectations and deliverables for each team member and not having a transparent system to track and measure their work. When a manager’s expectations are vague or inconsistent, employees can feel frustrated and uncertain about their contributions and value. This lack of clarity leads to disengagement, misaligned priorities, and a general decline in team cohesion. One thing we help our clients implement to help keep morale high is a team tracker using objectives and key results (OKRs) to outline specific goals and the measurable steps needed to achieve them. Weekly progress check-ins ensure everyone is aligned and provide an opportunity to celebrate wins or address roadblocks early. A shared dashboard that visualizes progress toward overarching goals can help team members see how their work contributes to the larger mission, giving them a greater sense of purpose and accountability. You can use a simple spreadsheet. The manager could create a project board for each key objective-planning, execution, and review. Each task is linked to the relevant team member and key results, with deadlines and progress updates. Weekly team meetings then focus on reviewing the board, discussing achievements, and refining strategies as needed. This approach ensures transparency and cultivates a fair and collaborative environment where every team member feels valued and essential to the organization’s success. That is how you start building a team that can do anything. Rhett Power, CEO and cofounder, Accountability Inc. Align feedback with role competencies One specific way managers unknowingly harm team morale is by failing to align their feedback with the competencies that drive success in a role. When feedback is vague, overly critical, or disconnected from what truly matters, it can leave employees feeling undervalued and unclear about how to improve. For example, a manager might focus on a minor error without recognizing the critical thinking or problem-solving competencies an employee demonstrated in addressing a larger issue. This approach not only overlooks key contributions but also diminishes trust and motivation. To avoid this, managers should deliver feedback that is competency-based and actionable. Start by identifying the specific skills or behaviors tied to the role’s success—such as communication, adaptability, or collaboration. Then, acknowledge where the employee excels and provide clear, constructive guidance on areas to develop. One of my clients, a manager in a fast-paced sales environment, found that conducting quarterly competency assessments with their team transformed their approach. By grounding feedback in data, they could celebrate progress while offering targeted strategies for improvement. This not only boosted morale but also created a culture of continuous growth and alignment with the team’s goals. When feedback is tied to competencies, employees feel supported in their professional development, which fosters trust, engagement, and higher morale. Linda Scorzo, CEO, Hiring Indicators Avoid inconsistent decision-making I used to watch managers harm team morale in my corporate days, and it bothered me deeply. It’s one of the reasons I studied coaching: I wanted to learn how to make a difference for both teams and the managers leading them. While there are many things a manager can do to unknowingly harm team morale (poor communication, favoritism, ignoring feedback, etc.), one that particularly pains me because it’s so easily addressed is inconsistent decision-making. Inconsistent decision-making—when decisions are made without transparency or consistency—undermines trust and fairness. The best leaders follow a predictable pattern with clear reasoning when making decisions so their team members know what to expect, can prioritize accordingly, and ultimately feel a sense of stability. Inconsistent decision-making is very costly to an organization, causing distrust, hindered performance, employee disengagement, and a negative impact on the business. I coach my clients to involve their teams in decision-making whenever possible, to be transparent about the reasoning behind decisions, and to ensure that the criteria used to make decisions are fair and clearly communicated. Emily Golden, CEO and strategic talent advisor, Golden Resources, LLC Foster active listening and engagement One of the most common yet often overlooked ways managers unintentionally harm team morale is through a lack of active listening and engagement with their team members. In my experience working with both FTSE 100 and Fortune 500 companies, I’ve seen that when leaders fail to foster an environment where employees feel their voices are truly heard, it significantly undermines morale. This can manifest as a failure to ask for or acknowledge feedback, or, worse, dismissing concerns or suggestions as inconsequential. Over time, this not only diminishes trust but also leads to disengagement and a decline in overall performance. For instance, a client I worked with in the tech sector had an exceptional product development team, but employee turnover was high, and productivity was slipping. When I conducted one-on-one interviews, it became apparent that employees felt their input was routinely overlooked in meetings, and their concerns were rarely addressed. The team had valuable insights into improving workflows and reducing stress but had grown cynical because they felt like their voices weren’t genuinely being considered. To reverse this, I recommended implementing structured “feedback loops” during regular team meetings and one-on-one discussions. This would not only offer employees a forum to share their concerns but also demonstrate that leadership was actively seeking to understand their perspectives. Importantly, it was emphasized that these feedback sessions would lead to tangible changes—managers would be expected to follow up on the issues raised. This simple yet powerful strategy helped the leadership team recalibrate their communication, leading to increased employee engagement, improved morale, and a noticeable decline in turnover. James Rose, strategic organizational psychologist, Cognitive Direction Stop moving the goalpost Constantly moving the goalpost is a surefire way to drain team morale. While fresh ideas may seem exciting and innovative to managers, they can unintentionally undermine the hard work and dedication employees have already invested in previous initiatives. For instance, imagine a marketing team tasked with developing a six-month campaign, only for leadership to scrap it midway because a new trend seems more appealing. The team is left with incomplete work, wasted efforts, and the lingering disappointment of never seeing the fruits of their labor. This pattern can erode trust in leadership and create a culture where employees hesitate to invest in future projects. To prevent this, leaders should establish clear goals upfront and stick to them barring extraordinary circumstances. If changes are unavoidable, communicate openly about the reasons behind the shift, acknowledging the team’s previous work and ensuring their efforts are not dismissed. To maintain morale, offer closure on abandoned projects, such as highlighting lessons learned or incorporating completed components into new initiatives. Additionally, celebrate small wins and milestones within ongoing projects so employees feel a sense of accomplishment, even if the larger vision evolves. By balancing innovation with stability and recognition, managers can maintain enthusiasm and trust within their teams. Cynthia Hayes, chief operating officer, Tarkenton Develop emotional intelligence and self-awareness One specific way managers unknowingly harm team morale is by lacking emotional intelligence—particularly self-awareness of their blind spots. In high-stress situations, this often manifests as reactive, impulsive behavior that disregards the emotional impact on the team. Without realizing it, managers who react rather than respond create an atmosphere of psychological unsafety. Team members become hesitant to speak up, contribute new ideas, or engage fully because they are focused on self-protection. Over time, this guardedness leads to disengagement, reduced collaboration, and diminished morale. A manager’s emotional state is contagious. When leaders are unaware of how their reactivity influences the room, it sets a tone where employees feel they must walk on eggshells. In this environment, creativity and productivity suffer because people cannot bring their authentic selves to the table. Trust erodes, and with it, the team’s ability to innovate and solve problems cohesively. This dynamic can be avoided by managers prioritizing the development of their emotional intelligence (EQ), starting with self-awareness. Managers must actively seek feedback from trusted peers, mentors, or even their team to uncover blind spots that might hinder their leadership effectiveness. Additionally, investing in practices such as mindfulness, emotional regulation through neurofeedback modalities, and executive coaching can help leaders build the capacity to pause and evaluate their responses during high-pressure moments. A critical shift occurs when managers learn to pause before reacting, allowing space to consider the broader impact of their words and actions. This intentionality signals to the team that their contributions—and emotional well-being—are valued. It fosters a psychologically safe environment where vulnerability is met with empathy, and team members feel empowered to take risks without fear of retaliation or judgment. Leaders who model emotional intelligence set a precedent for the entire organization. When a leader demonstrates humility, empathy, and emotional regulation, it cascades throughout the team, strengthening morale, boosting engagement, and creating a culture where people feel seen and supported. Natalie Jobity, leadership elevation strategist, keynote speaker, best-selling author, The Unveiled Way View the full article

Eating healthy is good for you, no matter who you are or what your goals. You don't have to be trying to lose weight to eat healthier, for one thing. But it can be tricky to know where to start, so here are your basic guidelines for healthy eating. Fruits, veggies, and protein are some of the easiest places to start, and they'll have the biggest impacts. There’s no perfect dietBefore we start, an important ground rule: There isn’t one true perfect way to eat. No matter what your keto friend says, or your mom who has this diet plan you just have to try, or even those ranked lists of the "best" diets. When weight-loss diets have been tested against each other, they all work about the same. And if you’re just eating healthy for, you know, your health (what an idea!) there are still plenty of ways to do it. So let’s talk about the things that nearly all healthy eating approaches have in common. Even though I'll list several good starting points below, you don't have to do all of them—pick one for now. Just as with exercise, it takes time to get used to a habit. Eating healthier may involve many different habits, like learning new recipes or buying different groceries than what you’re used to, so give yourself some time to learn and get used to it. Eat more fruits and vegetablesIf you only change one thing, make it this. Most of us don’t eat enough vegetables, or we eat the same few over and over. Eat more vegetables, and more types of vegetables. Same with fruits, especially fresh fruits. (Apple pie is technically a fruit, but that’s not quite what I mean.) Fruits and vegetables contain fiber, which most of us don't get enough of, including soluble, insoluble, and prebiotic types. They also contain vitamins and minerals that most of us could use more of, like vitamin A and potassium. And they contain plenty of phytonutrients, which are natural chemical compounds that don't qualify as vitamins but that are still likely good for us. For example, beta-carotene is a form of vitamin A, but there are at least 40 other carotenes that we can get in our diets. Eat a variety of fruits and vegetables, and you'll cover a lot of bases. How to do it: Try to add a fruit or vegetable to at least one meal a day. (When you've got the hang of that, build on that and add another.) Feel free to make this convenient: frozen veggies are just as nutritious as fresh (sometimes more so). You can throw frozen cooked spinach into just about any sauce or soup, or roast a bunch of veggies—fresh, frozen, whatever—on a sheet pan for an easy side dish or meal. Everything tastes good seasoned and roasted. Get enough proteinIt’s not hard to get enough protein on a normal diet, but as you’re overhauling what you eat, make sure that you’re making room for it. Lean proteins like fish, chicken and tofu are an excellent base for your diet. Whether to include fattier ones like red meat depends on your goals for your diet (including whether your doctor has advised you to limit these foods for health reasons). If you’re trying to lose weight, you need more protein than the average person. The less food you eat, the more of it needs to be protein. Remember, protein is a nutrient found in many foods; it’s not just the meats and tofu themselves. Get used to reading labels (or googling the protein content of your foods) to make sure you get plenty. The numbers are in our protein guide. If you work out a lot, you’ll also need more protein than the average person. And don't worry about the fearmongering messages you may have heard about how we already get "too much" protein. This is a myth, borne out of some misunderstandings about how the RDA for protein is calculated. When you check the numbers, it turns out that the average person eats just barely enough protein, and many of us are in groups that should get more than the minimum. If you're an older adult, for example, you probably need significantly more than you're already getting. Have less sugar and processed foodIt’s not realistic to cut sugar and processed foods completely out of your diet. Processing is relative, anyway; cooking is a form of processing. But if you find yourself eating a lot of these foods, it can be helpful to ask yourself: What could I be eating instead? In place of a boxed breakfast cereal, for example, you could make your own oatmeal or overnight oats. If you drink a lot of soda, maybe you’d be fine with swapping out some of those drinks for water or seltzer. And if you snack a lot on candy or chips, maybe you could make your meals a bit larger (more protein? More veggies?) so you’re less likely to get a snacky craving later in the day. Make it easy to eat healthyIntending to eat healthy is the easy part. It’s actually grabbing the right meal or snack when you’re busy or exhausted that trips people up. So think ahead about what you want to eat, and set things up to make it easy. Put fresh fruit in a convenient spot, and shove the candy into the back of a cabinet. Chop some veggies on the weekend and cook some brown rice so they’re ready to throw together when it’s time for a meal. If you like cooking dinner but tend to be lost at lunchtime, go ahead and pack yourself a lunch in the evening (even if you work at home) so that you’ll just have to open your lunchbox when it’s time to eat. Eating healthy doesn’t have to mean cooking from scratch, by the way. I love getting bags of frozen veggies or veggie/grain mixes from Trader Joe’s and pairing them with whatever protein I have on hand (often also bought and defrosted from Trader Joe’s, sorry, I’m predictable). It’s not cheating to make things easy on yourself. If you think that preparing your meals ahead of time might help, check out my guide to getting into the meal prep habit without getting overwhelmed with the cooking or bored with the meals. Only track calories if you really want or need toIf you’re trying to gain or lose weight, what needs to happen is that your total calorie intake will need to change relative to the number of calories you burn. And if your weight has been changing but you don’t want it to, you’ll need your calorie intake and calorie burn to be equal. Tracking your food and counting calories can help you keep tabs on whether the numbers are going the way you want them to. That said, don’t track calories just because you feel like you “should.” If you don’t have a specific goal, or if you’re flexible about the timeline, you don’t have to download MyFitnessPal just because that’s what all your dieting friends are doing. (Cronometer is the better app for meal tracking anyway, and you can get a better handle on your weight gain or loss with Macrofactor (paid) or a free DIY solution.) If you do end up counting calories, a word of warning: don’t aim for a shockingly low number, even if you have the willpower to make it work. (1200 calories is starvation rations.) Extreme calorie deficits can make you lose muscle, not just fat, which may leave you, ironically, less fit than when you started. Gradual changes are more sustainable anyway. View the full article

We rely on search engines to find information every day, but what if there was a better way? Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you. They don’t just retrieve information. They analyze, organize, and personalize it in real time. This article explores: How AI agents help businesses create more personalized customer experiences. The key components and frameworks behind AI-powered agents. How multi-agent systems can collaborate to solve complex tasks. From information retrieval to intelligent problem-solving AI agents represent a fundamental shift in how we interact with AI. As brands, we are moving beyond passive information retrieval – a slow process of manually collecting data from various websites – to active problem-solving, where multimodal data seamlessly adapts to a preferred interface in real time. Imagine a world where multiple independent AI agents collaborate to complete complex workflows. Industry experts anticipate significant transformation due to AI agents. Here’s what they have to say: Satya Nadella: AI agents will proactively anticipate user needs and assist seamlessly. Bill Gates: AI agents are driving the most significant software transformation since graphical user interfaces. Jensen Huang: IT departments are managing AI agents the way human resources manage employees. Jeff Bezos: AI agents act as digital copilots, enhancing daily interactions. Gartner: Search engine volume will decline by 25% by 2026 as AI chatbots and virtual agents revolutionize customer interactions. Today, brands have a significant opportunity to leverage AI agents as intelligent virtual teammates, enabling businesses to deliver hyper-personalized experiences. As AI agents and technology evolve, we are moving away from the time-consuming effort of manually gathering information. In the future, AI agents will interact with one another, collect relevant data, organize it to match user preferences, and deliver it seamlessly – creating a faster and more efficient experience. Dig deeper: Mastering AI and marketing: A beginner’s guide To understand how AI agents deliver these intelligent, real-time experiences, we need to break down their core components. Let’s explore the anatomy of AI agents and how each layer contributes to their functionality. Anatomy of AI agents AI agents are designed to enhance the capabilities of LLMs by incorporating additional functionalities. Agents have four layers: Foundation layer. Application layer. Management layer. Data layer. An AI agent typically consists of the following components: Memory: Stores past interactions and feedback to provide contextually relevant responses. Memory resides in the data layer. Tools/Platform: Retrieves real-time data and interacts with internal databases. The chosen tools and platforms are part of the application layer. Planning: Uses reasoning techniques to break down complex tasks into simpler steps. Actions: Executes tasks based on insights from LLMs and other sources. Critique: Provides a feedback loop for actions based on different use cases to ensure accuracy. Persona: Adapts to different roles, such as research assistant, content writer, or customer support agent. Planning, actions, critique, and persona identification occur in the management layer. Frameworks for building AI agents There are many frameworks available for building AI agents and multi-agent systems, each catering to a different need: AutoGen (Microsoft): Focuses on conversational AI and automation. CrewAI: Designed for role-playing agents that collaborate effectively. LangGraph: Structures agent interactions in a graph-based model. Swarm (OpenAI): Primarily for educational purposes. LangChain: A popular framework enabling AI agents to work with LLMs and other tools. Each platform offers unique advantages based on the task’s use case, scalability, and complexity. Multi-agent AI systems and their importance A multi-agent system consists of multiple AI agents working seamlessly, each performing a distinct function to collaboratively solve problems. These systems are particularly useful for handling complex scenarios where a single AI agent might struggle. Below is a simple example of a multi-agent system: Query processing agent: Breaks the question into multiple parts. Retrieval agent: Fetches relevant data from internal sources. Validation agent: Verifies the response against various parameters such as brand voice and query intent. Formatting agent: Structures the response appropriately. This structured approach to distributing responsibilities among agents ensures more accurate and intelligent responses while reducing errors. Before exploring how AI agents deliver real-time personalization, let’s look at why traditional methods are no longer enough. Dig deeper: AI optimization: How to optimize your content for AI search and agents Why AI-powered personalization is essential As data availability declines and user expectations rise, businesses can no longer rely on traditional methods to understand customer intent. The shift away from third-party cookies, the rise of zero-click content, and the demand for real-time, tailored experiences have made AI-driven personalization a necessity. AI enables businesses to analyze behavior, predict intent, and deliver dynamic, personalized experiences at scale – from search and social to email and on-site interactions. Unlike static personalization, AI adapts in real time, ensuring relevance across every customer touchpoint. With traditional strategies losing effectiveness, AI agents offer a smarter, more scalable way to engage and convert audiences. Dig deeper: How to boost your marketing revenue with personalization, connectivity and data Delivering personalized experiences with search and chat agents Modern websites are no longer one-size-fits-all. They provide immersive experiences tailored to each visitor’s intent. AI agents enable this through two key approaches: Search agents Traditional site searches relied on keywords and filters, which have limitations with multimodal searches (like voice or visual) and long-tail queries. They also require more user clicks, increasing the likelihood of search abandonment. AI-powered search agents overcome these challenges by delivering a more intuitive and efficient on-site search experience. Chat agents Early AI chatbots responded using pre-programmed scripts or existing website content. Today, advanced chat agents offer personalized experiences using audience data. They can: Build detailed user profiles. Understand user intent by analyzing historical interactions and purchase data. Learn from similar interactions to ask relevant follow-up questions. Adapt on-site experiences in real time based on user behavior. Inform cross-channel marketing strategies – such as email, social, paid, and retargeting – using insights gathered from user interactions. AI agents also offer industry-specific personalization. Brands can implement: Digital marketing automation agents. Customer support chat agents. Specialized solutions, like: Financial risk assessment agents. Automotive inventory management agents. Personalize or perish Many businesses still view personalization as optional. In reality, without personalized experiences, traffic and conversions will decline, leading to higher marketing costs and lower ROI as more spending is needed to attract, engage, and convert visitors. To improve efficiency, AI-powered personalization offers a scalable, intelligent, and adaptive solution. Dig deeper: Hyper-personalization in PPC: Using data to deliver tailored ad experiences View the full article

There are a few tricks with home bread baking that make the difference between a lackluster loaf and a spectacular one. One of them is having a heavy duty baking surface to get a nice bottom crust, and another is creating a steamy environment for a lofty loaf. Managing these requirements might sound like a challenge, or like expensive equipment might be involved, but you can actually solve both needs with a common piece of cookware: the Dutch oven. Why you should bake bread in a Dutch ovenA heavy duty baking surface, like a baking stone, is easy enough to come by, but a steam injected oven like the bakeries have is not as common at home. Steam is essential for a fully risen loaf of bread that cracks open exactly where you score it. The moist air allows for oven spring and it’s the last time your bread rises after all that proofing. Without moisture, the bread will immediately develop a dry skin that impedes the oven spring. This can stunt your loaf and also cause it to tear open at an unintended seam as the inside of the bread starts rising a few minutes later. Moist air in the first five to 10 minutes of baking ensures the crust doesn’t develop too early and the dough can expand as much as possible. There’s the ol’ pan of water trick, where you add water to a hot pan in the oven in hopes that it’ll steam things up while your bread bakes, but I find that this isn’t always enough because the oven is such a large space and the steam vents out quickly. If only you had a small, enclosed space made from a heavy duty material to capture the bread’s natural moisture and evenly distribute the heat. Oh. Right. The Dutch oven is like a baking stone and a steam keeper all rolled into one. (And if you don't have one yet, here are some affordable options.) The Dutch oven makes a huge difference in the rise my sourdough gets compared to the baking stone and water pan method. How to make bread in a Dutch oven You can make any yeast-raised bread in a Dutch oven (and a ton of other stuff too), just make sure the loaf isn’t too big for the pot that you have. A round loaf of bread that’s fully proofed and ready to bake should have an inch of clearance all the way around and a few inches above. A lot of rise is what we’re counting on, so you don’t want the space to be cramped. When your bread dough has already done the bulk proof, and it’s been shaped, place it on a large piece of parchment paper for its second proof. Then get to setting up your oven. Credit: Allie Chanthorn Reinmann My dutch oven is rather tall so I put the rack down to the second-to-bottom position so I have enough space. About 30 minutes before your bread is finished proofing, put a lid on your Dutch oven and put it in the oven to preheat. Set the oven to whatever temperature you need. I’ll set mine to 450°F for the sourdough. Keep in mind that most Dutch ovens are oven safe up to 500°F or higher, but sometimes the handle on the lid isn’t. Check your brand to make sure. If your lid isn’t oven safe, use a baking sheet to cover the top. It’s not perfect but it’ll do. Credit: Allie Chanthorn Reinmann Once the bread is ready to be baked, score the bread how you’d like. I'm partial to the square score. Carefully take the Dutch oven out of the oven with mitts on. Remove the lid. Lift the bread up by the parchment paper corners and lower it into the pot. Put the lid on (if you’re using a baking sheet “lid,” put it on once the pot is in the oven) and put the entire Dutch oven back into the conventional oven. Bake it for as long as your recipe indicates, but with 10 minutes left in the baking time, remove the lid so the bread can brown. Take the bread out of the pot carefully to cool on a wire rack. My Dutch oven sourdough recipeThis recipe uses a sourdough starter for flavor and the leavening, of course. However, if you’re not in the business of keeping starter around (and if you want to but it keeps failing, read this) then you can just stir one teaspoon of active dry yeast into the water measurement before adding the flour and salt. Ingredients: 7 ounces room temperature water 4 ounces sourdough starter 10 ounces high-gluten flour 0.25 ounces salt 1. Mix the water, starter, and flour together in the bowl of a stand mixer. I use the dough hook and stir things around until the dry bits have been moistened and the dough looks shaggy. Let this rest for 15 minutes. This short autolyse will help hydrate the flour and strengthen the gluten. 2. Set the dough hook and bowl onto the machine and start it on the first speed. Sprinkle in the salt as it’s stirring. Put the machine onto the second speed for three minutes, and the third speed for another three minutes. The dough may stick a bit to the bottom at first and that’s alright—it’ll gather up by the end. Credit: Allie Chanthorn Reinmann 3. Place the dough into a lightly oiled bowl and cover it with plastic wrap, a plastic bag, or a hotel shower cap. Place this bowl in a warm area, or my favorite mug warmer proofing rig. Every 45 minutes, fold the dough in half and flip it over. This is especially helpful for sourdough, but if you’ve used active dry yeast you can leave it be. 4. Once the dough has doubled in size, usually two to three hours depending on how active your yeast is, dump it out onto a lightly floured surface. Fold the dough in half to knock out the air. Shape the dough into a square and lift the edges together to make a purse. Dust away the flour and flip the purse over. Use your hands to tighten the dough’s skin and shape a ball. Here’s my video on dough shaping. (It’s very helpful, according to me.) 5. Set the loaf onto a large piece of parchment paper and cover it with a tea towel and drape over that same piece of plastic you used before. Let this proof for about 45 minutes, or until a fingerprint springs back halfway. 6. Heat the Dutch oven in the conventional oven during this proofing time. When the bread is ready to bake, score the bread with a sharp serrated knife or a lame. Take out the pot, grab the corners of the parchment paper and lower the loaf into the pot. Cover the Dutch oven and put it into the oven to bake for 15 minutes. Remove the lid and leave the bread in the oven to finish baking for another 10 minutes. Cool the finished loaf on a wire cooling rack. View the full article

Trying to win in a new market? It’s important you speak your customers’ language – literally. And that’s where hiring professional translation services can make life easier for you. The Importance of Translation Services for Businesses As a business owner aiming to succeed in a global market, overcoming language barriers is pivotal. This is where translation services come into play. They provide a bridge that links your business to diverse cultures and languages. Beyond literal translation, these services account for cultural nuances, colloquialisms, and idioms that contribute to an authentic and relatable brand message. Here are some key reasons why translation services are vital for businesses: Broadens Market Reach: Translation services allow you to communicate with potential customers in their native language, enhancing their understanding of your products or services and increasing the likelihood of conversion. Boosts Brand Image: Professional translators ensure your message not only gets across but is presented in a way that aligns with your brand voice and the cultural nuances of your target market. This helps your business sound more professional and relatable. Ensures Accurate Communication: With translation services, you ensure that your international distributors, partners, and stakeholders receive accurate and consistent information. This allows them to support your business activities better. Improves Customer Experience: Customers prefer to interact with businesses in their native language. Translation services can improve customer satisfaction and loyalty by facilitating seamless communication. Promotes Compliance: In many industries, businesses are required to provide multilingual support for their products or services. Translation services can help meet these regulatory requirements, reducing the risk of non-compliance penalties. Enhances SEO: Translated content can significantly improve your SEO performance on local search engines, making it easier for potential customers in different countries to find your business online. In a competitive landscape where businesses are always seeking the attention of global consumers, professional translation services provide a distinct advantage by enabling authentic connections with diverse audiences. By overcoming language barriers, these services can greatly expand your business’s global reach. Understanding Translation Services Thanks to the growing demand for translation services, a number of professional translators have entered the market. What’s more, you can find specific translation service providers based on your exact needs. For example, there are specialists who can help you with document translation. If you want to localize your website to appeal to your target audience, you can also find localization services. Another example of a translation service is when you want to add subtitles in other languages to your videos. This is known as multimedia translation, and it can help you ensure your videos capture your messages in the most efficient manner. With the right translation service provider, opportunities are endless for you to conquer new markets as a credible brand. The Role of Professional Translators Granted there are many online tools that can help you quickly translate some text; they are simply not an alternative to professional translators. That’s because professional translators can identify and avoid certain words or phrases that have several implications in other languages. Professional translators spend years mastering two languages to do their job. In most cases, they acquire specialized knowledge in specific domains, such as technical and medical, to provide the most accurate translation services. Clear understanding of cultural nuances, knowledge of specific topics and domains and quality assurance are just some of the benefits human translators offer. Translation and Localization Services: Going Beyond Basic Translation When it comes to translation, it’s especially important to consider localization to appeal to your audience. There are several local references and regional implications that machine translation cannot detect easily. Let’s consider an example. When General Motors introduced the Chevy Nova in South America, consumers were puzzled by the name. This confusion arose because, in Spanish, “Nova” translates to “It won’t go.” There are many other instances where prominent brands have struggled to convey their message and product names effectively in global markets. This highlights the significant impact of translation services. Choosing the Right Translation Service for Your Business Considering the importance of translation to conquer new markets and improve distribution, it’s critical to invest adequate time and energy in finding the right translation service. Here are some key factors you must consider when selecting the right translation service for your business. Language expertise: A professional translator is fluent in both the source and target language. In addition to being able to complete literal translations, they should have a deep understanding of the various complexities in each language. Subject matter expertise: In most cases, businesses benefit from hiring subject matter experts. For example, if you own a tech business, look for a human translator with expertise in your domain. Turnaround time: When seeking a human translation service provider, professionalism is a crucial factor to consider. Companies around the globe depend on skilled translators who provide quick turnaround services. Pricing structure: For small businesses, a simple pricing structure is essential to getting the job done. Of course, you must spend enough time trying to find a language translation services provider who can do a great job at the right price. It is, therefore, advisable to start looking in advance. Confidentiality: Finding a service provider that prioritizes data security and confidentiality is crucial. Ideally, you should request that they sign a nondisclosure agreement and share details about the systems they use to manage sensitive data. The Importance of Human Translation in Maintaining Quality A number of companies worldwide use translation API services and machine translation for their projects. This is especially common for small businesses operating on limited budgets. The challenge with using machine translation services such as Google Translate is linguistic accuracy. In most cases, online translation tools can provide literal translation services. However, since they lack a clear understanding of the cultural context, they cannot replace the value that human translators provide. Where to Find Reliable Translation Services for Your Business Due to the increasing demand for professional translation services, locating the right individuals has become much easier. Let’s explore the various sources where you can find reliable human translation services. Online language service providers Language translation services help businesses connect with their international audience. They provide a plethora of translation services, including transcreation, proofreading, copywriting, and translation. Some of the more well-known online language service providers include Lionbridge, Nitro, Gengo, LanguageLine, and Speakt. The best thing about these online service providers is their professionalism. They have a large team of native speakers specializing in multiple languages. This makes it easier for them to prioritize your projects and offer the best language solutions. Some even offer specialized services like 24 hour translation services. Freelance Talent Marketplaces Many businesses use freelancers to reach their audience in international markets. Language services offered by freelance translators are a preferred option for businesses looking for native-speaking translators willing to work on a limited budget. On the flip side, though, not all human translators are committed to meeting deadlines. If you are interested in working with freelance translators, you can find them on Fiverr, Upwork, and Freelancer. Translator Marketplaces There are numerous online communities specifically designed for translators to network and showcase their work. You can post your project here and connect with translators. In these communities, you will encounter both professional and freelance translators seeking translation projects. To find the right human translator on these platforms, make sure you describe your project in detail. You also have the option of having insightful discussions with the service providers before assigning them your project. Some of the popular translator communities include ProZ and LinkedIn. On LinkedIn, you may join specific groups with human translators to connect with the network. Directories Another option is to look for professional language translation services on the Yellow Pages. The American Translators Association is one of the largest and oldest associations of professional translators. It has more than 6,000 individual translators. Other directories include The Open Mic, ProZ, The Translation Directory, and TM-Town. Services/PlatformsOnline Language Service ProvidersFreelance Talent MarketplacesTranslator MarketplacesDirectories ExamplesLionbridge, Nitro, Gengo, LanguageLine, Speakt.Fiverr, Upwork, Freelancer.ProZ, LinkedIn.American Translators Association, The Open Mic, ProZ, The Translation Directory, TM-Town. ProsLarge team of professional native speakers specializing in multiple languages. Some offer specialized services like 24 hour translation services.Typically more budget-friendly. Possibility of finding native-speaking translators.Diverse network of both professional and freelance translators. Direct contact and discussion with translators before project assignment.Access to a large number of professional translators. Associations like ATA ensure high quality and professional services. ConsMay be more expensive than freelance translators.Quality and timeliness can vary greatly. No guarantee of professionalism.Requires detailed project descriptions and possibly extensive communication before project start. Quality may vary.Some directories may not vet the translators listed, leading to variable quality. Can be difficult to navigate and find the right translator. Best ForLarge scale projects and businesses seeking high quality, professional translation services.Smaller scale projects or businesses on a tighter budget that can handle variable quality.Medium scale projects that can invest time in finding and communicating with the right translator.Businesses that want access to a large pool of professional translators and are willing to sift through listings. Frequently Asked Questions about Translation Services What are translation services? Translation services are business services that help users convey messages in different languages. By doing so, they enable businesses to expand their global reach. What is the role of professional translators? Professional translators help businesses overcome language and cultural barriers by making the translation process easier. A professional translator is skilled in understanding, interpreting and translating content from one language to another. Thanks to their skills and experience, they can easily convey the key message while retaining the original style and tone. What is the difference between translation and localization? Translation involves converting words from one language into another. In contrast, localization encompasses various techniques aimed at adapting the intent of the message to a different language. This process considers the cultural nuances and linguistic complexities involved in translation services when rendering content into other languages. Why is human translation important? Human translation is essential to preserving the original tone and style of the message. Human translation helps businesses avoid misinterpretations and cultural complexities to appeal to their audience. It can also minimize translator fails that may occur when digital tools are unable to mimic natural human speech. Where can I find reliable translation services for my business? You can discover reliable translation services for your business through various online service providers, directories, communities, and freelance marketplaces. This article, "Where to Find Translation Services for Your Business" was first published on Small Business Trends View the full article

Trying to win in a new market? It’s important you speak your customers’ language – literally. And that’s where hiring professional translation services can make life easier for you. The Importance of Translation Services for Businesses As a business owner aiming to succeed in a global market, overcoming language barriers is pivotal. This is where translation services come into play. They provide a bridge that links your business to diverse cultures and languages. Beyond literal translation, these services account for cultural nuances, colloquialisms, and idioms that contribute to an authentic and relatable brand message. Here are some key reasons why translation services are vital for businesses: Broadens Market Reach: Translation services allow you to communicate with potential customers in their native language, enhancing their understanding of your products or services and increasing the likelihood of conversion. Boosts Brand Image: Professional translators ensure your message not only gets across but is presented in a way that aligns with your brand voice and the cultural nuances of your target market. This helps your business sound more professional and relatable. Ensures Accurate Communication: With translation services, you ensure that your international distributors, partners, and stakeholders receive accurate and consistent information. This allows them to support your business activities better. Improves Customer Experience: Customers prefer to interact with businesses in their native language. Translation services can improve customer satisfaction and loyalty by facilitating seamless communication. Promotes Compliance: In many industries, businesses are required to provide multilingual support for their products or services. Translation services can help meet these regulatory requirements, reducing the risk of non-compliance penalties. Enhances SEO: Translated content can significantly improve your SEO performance on local search engines, making it easier for potential customers in different countries to find your business online. In a competitive landscape where businesses are always seeking the attention of global consumers, professional translation services provide a distinct advantage by enabling authentic connections with diverse audiences. By overcoming language barriers, these services can greatly expand your business’s global reach. Understanding Translation Services Thanks to the growing demand for translation services, a number of professional translators have entered the market. What’s more, you can find specific translation service providers based on your exact needs. For example, there are specialists who can help you with document translation. If you want to localize your website to appeal to your target audience, you can also find localization services. Another example of a translation service is when you want to add subtitles in other languages to your videos. This is known as multimedia translation, and it can help you ensure your videos capture your messages in the most efficient manner. With the right translation service provider, opportunities are endless for you to conquer new markets as a credible brand. The Role of Professional Translators Granted there are many online tools that can help you quickly translate some text; they are simply not an alternative to professional translators. That’s because professional translators can identify and avoid certain words or phrases that have several implications in other languages. Professional translators spend years mastering two languages to do their job. In most cases, they acquire specialized knowledge in specific domains, such as technical and medical, to provide the most accurate translation services. Clear understanding of cultural nuances, knowledge of specific topics and domains and quality assurance are just some of the benefits human translators offer. Translation and Localization Services: Going Beyond Basic Translation When it comes to translation, it’s especially important to consider localization to appeal to your audience. There are several local references and regional implications that machine translation cannot detect easily. Let’s consider an example. When General Motors introduced the Chevy Nova in South America, consumers were puzzled by the name. This confusion arose because, in Spanish, “Nova” translates to “It won’t go.” There are many other instances where prominent brands have struggled to convey their message and product names effectively in global markets. This highlights the significant impact of translation services. Choosing the Right Translation Service for Your Business Considering the importance of translation to conquer new markets and improve distribution, it’s critical to invest adequate time and energy in finding the right translation service. Here are some key factors you must consider when selecting the right translation service for your business. Language expertise: A professional translator is fluent in both the source and target language. In addition to being able to complete literal translations, they should have a deep understanding of the various complexities in each language. Subject matter expertise: In most cases, businesses benefit from hiring subject matter experts. For example, if you own a tech business, look for a human translator with expertise in your domain. Turnaround time: When seeking a human translation service provider, professionalism is a crucial factor to consider. Companies around the globe depend on skilled translators who provide quick turnaround services. Pricing structure: For small businesses, a simple pricing structure is essential to getting the job done. Of course, you must spend enough time trying to find a language translation services provider who can do a great job at the right price. It is, therefore, advisable to start looking in advance. Confidentiality: Finding a service provider that prioritizes data security and confidentiality is crucial. Ideally, you should request that they sign a nondisclosure agreement and share details about the systems they use to manage sensitive data. The Importance of Human Translation in Maintaining Quality A number of companies worldwide use translation API services and machine translation for their projects. This is especially common for small businesses operating on limited budgets. The challenge with using machine translation services such as Google Translate is linguistic accuracy. In most cases, online translation tools can provide literal translation services. However, since they lack a clear understanding of the cultural context, they cannot replace the value that human translators provide. Where to Find Reliable Translation Services for Your Business Due to the increasing demand for professional translation services, locating the right individuals has become much easier. Let’s explore the various sources where you can find reliable human translation services. Online language service providers Language translation services help businesses connect with their international audience. They provide a plethora of translation services, including transcreation, proofreading, copywriting, and translation. Some of the more well-known online language service providers include Lionbridge, Nitro, Gengo, LanguageLine, and Speakt. The best thing about these online service providers is their professionalism. They have a large team of native speakers specializing in multiple languages. This makes it easier for them to prioritize your projects and offer the best language solutions. Some even offer specialized services like 24 hour translation services. Freelance Talent Marketplaces Many businesses use freelancers to reach their audience in international markets. Language services offered by freelance translators are a preferred option for businesses looking for native-speaking translators willing to work on a limited budget. On the flip side, though, not all human translators are committed to meeting deadlines. If you are interested in working with freelance translators, you can find them on Fiverr, Upwork, and Freelancer. Translator Marketplaces There are numerous online communities specifically designed for translators to network and showcase their work. You can post your project here and connect with translators. In these communities, you will encounter both professional and freelance translators seeking translation projects. To find the right human translator on these platforms, make sure you describe your project in detail. You also have the option of having insightful discussions with the service providers before assigning them your project. Some of the popular translator communities include ProZ and LinkedIn. On LinkedIn, you may join specific groups with human translators to connect with the network. Directories Another option is to look for professional language translation services on the Yellow Pages. The American Translators Association is one of the largest and oldest associations of professional translators. It has more than 6,000 individual translators. Other directories include The Open Mic, ProZ, The Translation Directory, and TM-Town. Services/PlatformsOnline Language Service ProvidersFreelance Talent MarketplacesTranslator MarketplacesDirectories ExamplesLionbridge, Nitro, Gengo, LanguageLine, Speakt.Fiverr, Upwork, Freelancer.ProZ, LinkedIn.American Translators Association, The Open Mic, ProZ, The Translation Directory, TM-Town. ProsLarge team of professional native speakers specializing in multiple languages. Some offer specialized services like 24 hour translation services.Typically more budget-friendly. Possibility of finding native-speaking translators.Diverse network of both professional and freelance translators. Direct contact and discussion with translators before project assignment.Access to a large number of professional translators. Associations like ATA ensure high quality and professional services. ConsMay be more expensive than freelance translators.Quality and timeliness can vary greatly. No guarantee of professionalism.Requires detailed project descriptions and possibly extensive communication before project start. Quality may vary.Some directories may not vet the translators listed, leading to variable quality. Can be difficult to navigate and find the right translator. Best ForLarge scale projects and businesses seeking high quality, professional translation services.Smaller scale projects or businesses on a tighter budget that can handle variable quality.Medium scale projects that can invest time in finding and communicating with the right translator.Businesses that want access to a large pool of professional translators and are willing to sift through listings. Frequently Asked Questions about Translation Services What are translation services? Translation services are business services that help users convey messages in different languages. By doing so, they enable businesses to expand their global reach. What is the role of professional translators? Professional translators help businesses overcome language and cultural barriers by making the translation process easier. A professional translator is skilled in understanding, interpreting and translating content from one language to another. Thanks to their skills and experience, they can easily convey the key message while retaining the original style and tone. What is the difference between translation and localization? Translation involves converting words from one language into another. In contrast, localization encompasses various techniques aimed at adapting the intent of the message to a different language. This process considers the cultural nuances and linguistic complexities involved in translation services when rendering content into other languages. Why is human translation important? Human translation is essential to preserving the original tone and style of the message. Human translation helps businesses avoid misinterpretations and cultural complexities to appeal to their audience. It can also minimize translator fails that may occur when digital tools are unable to mimic natural human speech. Where can I find reliable translation services for my business? You can discover reliable translation services for your business through various online service providers, directories, communities, and freelance marketplaces. This article, "Where to Find Translation Services for Your Business" was first published on Small Business Trends View the full article

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While many of us only have one Apple Account to manage, many others have two, and are using both with their Apple devices. I know someone who once created an Apple Account using an employer-linked email address, and at some point, created a second account with their personal ID. Now, they're using two accounts on their devices, with one linked to iCloud and Apple Music, and the other one for all other apps. If you've had Apple devices for a long time, you might have two Apple Accounts of your own. Despite this, Apple didn't allow users to merge purchases onto one account. So, if you wanted to access purchases on an old Apple Account, you needed to sign into it, even though you use a newer account for everything else. For people stuck in these types of situations, Apple finally has a solution—migrating purchases from one account to another. It's not necessarily simple, but it is doable. Understanding the risks involvedOn the surface, it may seem like a simple process to migrate your purchases from one Apple Account to another, but it appears to be quite tricky in the backend. That's probably why it has taken Apple so long to make this feature available. Data migration is complicated. I remember when people's iTunes libraries were corrupted when Apple Music launched and not everyone found a working solution. That's why I think it's best to take migrating purchases slow and steady. It's also worth noting that after migration is complete, your secondary Apple Account will no longer be able to make any purchases, so you won't be able to download any apps from the App Store. I also don't recommend going through with this process if you're beta testing many apps via TestFlight. If you're okay with unenrolling your device from all those betas, then you may proceed to migrate purchases. This process is also unavailable in three major regions—the EU, United Kingdom, and India. Apple hasn't mentioned why this is, but it could be due to local regulations around payments and data. Check if you're eligible for migrating purchasesTo successfully migrate your purchases to a different Apple Account, the company requires you meet the following conditions: The primary Apple Account should be linked to iCloud and most features. This is the account where all your purchases will be unified. The secondary Apple Account should only be used for media and purchases. This account won't be able to make any purchases once the migration is complete. You should know the email address, phone numbers, and passwords for both accounts. Your Apple Accounts should not be shared with another person. Your Apple Accounts shouldn't be created as a child account through Family Sharing. If the primary Apple Account has never been used for purchases or free downloads, it can't be used to migrate purchases. Migration can't be done if both accounts have music library data associated with them. The Apple Account shouldn't be locked or disabled. It also shouldn't be a part of special access programs for apps on content (e.g. linked to an employer to receive special access to apps). The secondary Apple Account shouldn't be used for testing beta versions through TestFlight. Stop testing all apps before attempting migration. How to migrate purchases from one Apple Account to anotherBefore you can start migrating purchases, you need to do the following: Update to the latest version of iOS or iPadOS on your iPhone or iPad. Make sure you are logged in to your primary account on your device, and your secondary Apple Account for Media & Purchases. To verify this, go to Settings > YOUR NAME > Media & Purchases > View Account. If you see a different Apple Account here from your primary Apple Account, you're all set. If not, you can sign out and sign in to the correct account. Ensure that the secondary account isn't a part of a Family Sharing group. Check that both accounts are set to the same country and region. Enable two-factor authentication on both accounts. If you have unused Apple Account balance on the secondary account, spend it all before you start migrating. Wait for rental content to expire before beginning this process. If you've pre-ordered any content on the secondary account, then you can either wait for the orders to complete or cancel them. Verify that the payment method linked to the secondary account is working and keep all its details handy. You'll have to verify a payment from the secondary account before this process goes through. When all of this is confirmed, you can follow these steps to begin the process: On your iPhone or iPad, go to Settings > YOUR NAME > Media & Purchases > View Account. Sign in to the account if you're asked to, then scroll down, and select Migrate Purchases. Check the information about both accounts and follow on-screen prompts to complete migrating purchases to the primary account. Once the process is done, you'll see a message that reads, "Purchases Have Been Migrated," on the screen. You will also receive emails confirming this on both your email addresses. Check your Media & Purchases settings and sign in here with your primary Apple Account. You can now sign out of the secondary Apple Account on all your Apple devices. The migration process can only be done once on an account. Apple allows you to undo an account migration following these same steps, but you won't be able to migrate purchases again for one year. View the full article