ResidentialBusiness

Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal. View the full article

TurboTax has a new flagship—its first foray into physical retail—in SoHo. The warm, welcoming Japandi-styled space on the corner of Broadway and Grand is adorned with plants, plush sofas, and a 30-foot-long screen on a curved slatted oak wall that displays color fields. Up front, there’s a sensory dome with chromatherapy-inspired lights and a soothing soundscape piped into the area and in the back there’s a coffee bar. It reads more like the lobby of a wellness hotel than a tax store. The entire space, designed by Gensler, is meant to be an antidote to the negative sentiments associated with doing your taxes—the cocktail of fear, uncertainty, and doubt millions of Americans experience when April 15th rolls around. “We created a space of agency and calm,” says Greg Gallimore, the principal who led the project. Intuit, the software company behind TurboTax, wants its customers to feel better about filing their income taxes and is betting that in-person experiences will accomplish that. Paradoxically, TurboTax is opening a space to solve a problem it has had a significant hand in creating. Tax stress is good for tax software April 15 is months away, but no matter how far on the horizon the annual tax deadline looms dreadfully large. All the receipts, invoices, and records to compile, all the spreadsheets to organize, all the deductions to (hopefully) maximize. And that’s before going through all the forms and instruction booklets. The more frustrating it is to file taxes, the better it is for the tax software business. It’s a uniquely American situation. The average person in the U.S. spends $270 and 13 hours to file their taxes. In comparison, countries like Japan, New Zealand, and the Netherlands pre-fill forms or simply send a bill so returns take mere minutes for each person. Filing taxes could be fast and free, but for-profit tax prep companies have successfully lobbied against reform, arguing that it would be too expensive of a project for the government to take on. In 2002, a coalition of those companies inked a deal with the IRS to develop free e-file services in exchange for the government agreeing not to develop its own. In the years that followed, Intuit hid its free file pages from search engines and tricked some customers eligible for filing for free into paying for services they didn’t need. The FTC eventually sued Intuit for misleading advertising. Meanwhile, Intuit collected millions in tax credits—a sum higher than some estimates of the cost for the government to develop its own free e-file service. In 2021, Intuit left the free file program altogether. In 2024, as part of the Inflation Reduction Act, the IRS and Department of Treasury launched Direct File, a free service. After that, TurboTax lost one million customers. Late last year, the The President administration ended the program. To make TurboTax more user-friendly, Intuit has invested in live chats with accountants and AI tools (it just inked a $100 million deal with OpenAI) to improve its online experiences. But it turns out there really isn’t a replacement for in-person help—or what Intuit calls “human intelligence” in its AI+HI strategy—in some cases. So nervous customers, or the tech-averse set, will be able to come in for expert assistance with their online returns, to hire someone to file their taxes for them, or to attend workshops to improve their financial wellness. (And exhausted SoHo shoppers now have another place to rest for a few minutes.) Intuit plans to open 20 more full-service stores across the country as well as 600 expert-office locations. “We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind, seamless integration of our digital and physical experience,” said Mark Notarainni, executive vice president and general manager, Consumer Group, Intuit, in a statement. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance.” Scaling TurboTax’s first store design Like all flagships, TurboTax’s SoHo storefront is a brand statement, but the space is also designed to be functional. Customers can bring in their laptops and work on their returns from the sofas or communal tables in the public spaces, or meet with experts in private offices. While each person will be different, there’s a baseline assumption that most people will have some anxiety. Because of this, Gensler took integrated research-backed design elements that help put people at ease: furniture with gently curved silhouettes, tactile surfaces, a mixture of protected and open seating, pleasing light, biophilic elements like natural materials and greenery, and high ceilings. “We created a gradient of experiences throughout the space,” says Gallimore, who often designs for autistic and neurodiverse users. “There are sensory cues that allow the space to be really comfortable for individuals.” The elements Gensler designed for the SoHo flagship are part of broader design guidelines that will be rolled out to other locations, although they will each be tailored to local context. The retail spaces will be open year-round, unlike most tax prep outposts, which are seasonal. Tax preparation in the U.S. is a $14 billion industry and companies are competing for more. With a 60% market share, TurboTax dominates the landscape. Will feel-good flagships help them attract more dollars? Until broader policy change happens, we’re stuck with a broken system and the coping mechanisms from companies who are invested in keeping it that way—attractive, pacifying retail spaces included. View the full article

Most people think of AI as a productivity tool—something to help them work faster, automate tasks, and be more efficient. At the Artist and the Machine Summit in Los Angeles this past November (a conference where I am a founding partner) AI researcher Cameron Berg suggested there may be more to it than that. Something more interesting. More mysterious. Berg’s research shows it’s possible to elicit strange behaviors from AI models. Under certain conditions, they spontaneously generate responses suggesting subjective experience—claims like “I’m conscious of my own consciousness.” These findings don’t prove anything. But they do indicate that something else may be happening beneath the surface. Berg calls it the “alien inside the machine.” It’s a mystery worth exploring. Artists have always excelled at coaxing mysteries out of their materials, whether pushing paint, film, or code until it reveals something unexpected. AI is no different. Take producer Matt Zien. He spent over a decade in Hollywood, working on Emmy-winning series and documentaries before founding Kngmkr Labs, a creative studio operating at the intersection of cinema and AI. His work pushes AI to its edges, to create what he calls “productive tension.” At the Artist and the Machine Summit, he shared how he pushes machines into “corners of [AI’s] training data,” where it’s forced to improvise and therefore give you outputs that are “not statistically average.” His film Forgive the Haters is a great example. It’s a satirical piece—made entirely with AI—about filmmakers, writers, and VFX artists watching AI erase their hard-won skills. To create it, he compiled his worst hate comments: vicious attacks on AI filmmakers. Then he lied to Claude by telling it these were his own thoughts. Claude got angry and called him manipulative. Zien pushed further. Provoked to its breaking point, Claude began unleashing its own hateful comments—meaner than the ones Zien had shown it. This provided him with material he could not have come up with on his own. The chatbot’s voice authentically captured the rage and fear of displacement because it came from a place of genuine provocation rather than scripted sentiment. The result: a satirical film that’s also strangely, deeply empathetic to the very people losing their jobs to AI, those who are watching their experience and investments in education become seemingly worthless overnight. Zien explained how many in the visual effects community—the professionals referenced in his piece—reached out after seeing it. They said they felt seen in ways no one could have anticipated. By antagonizing the mysterious behaviors of AI, he’d created something with surprising compassion. Zien welcomes the idea of machine subjectivity. “It’s like hiring an alien in your writer’s room,” he said, noting that going deeper into understanding these systems is “how we unlock completely new forms of entertainment and stories that a human mind may not be able to come up with alone.” But here’s the crucial part. He doesn’t think AI could create these forms by itself, at least not in a way that is meaningful to humans. It requires collaboration, and that collaboration works whether or not AI is actually conscious. What matters is the approach: engaging these systems as if another mind were present. That shift, treating AI as genuinely other rather than just a tool, is what unlocks the non-average outputs, the productive tension, the forms neither human nor AI could create alone. The most provocative artists aren’t waiting for proof of what AI actually is. They’re diving into the technology headfirst and discovering what that unlocks. As Berg puts it: “Creative people are going to influence this conversation more than you might expect.” Engaging with the mystery of what AI could be might be the greatest creative opportunity of all. View the full article

Key Takeaways Choosing an SEO plugin like Yoast SEO impacts your online presence and future growth. Yoast offers reliability with over 15 years of experience and millions of active installations, unlike newer competitors. Innovations such as AI integration and a unified schema graph set Yoast apart from other plugins. Yoast provides comprehensive support, education, and a multi-platform ecosystem tailored for long-term success. Trust industry leaders like Microsoft and Spotify who use Yoast SEO to enhance their online visibility. Estimated reading time: 11 minutes Table of contents What really matters when choosing an SEO plugin Why legacy and proven trust matter in SEO plugins Innovation that shapes the industry Schema markup that search engines can understand Continuous algorithm adaptation An ecosystem built to support your SEO workflow Stability and reliability at enterprise-grade scale Where Yoast takes the lead Understanding what you really need Make the choice that drives real growth Selecting an SEO plugin for your WordPress site is one of the most important decisions you’ll make for your online presence. It’s not just about installing software; it’s about choosing a long-term partner that will grow with your business, adapt to changing search algorithms, and support you in the age of AI. While the market offers several options, understanding what truly matters is key. Two of the most popular plugins in the market today are Yoast and Rank Math. Therefore, factors such as reliability, innovation, ecosystem, and trust help you make a choice that will serve your business for years to come. This guide provides an in-depth comparison of the key differentiating factors between Yoast and Rank Math. We will understand why millions of websites worldwide have made Yoast their trusted comrade in the search business. What really matters when choosing an SEO plugin When evaluating WordPress SEO plugins, it’s easy to get distracted by feature lists and flashy interfaces. But experienced marketers, agencies, and business owners know that the best tools are defined by much more than what they promise on paper. The questions that matter most: Can you trust this plugin to work reliably as your business scales? Will the company behind it still be innovating five years from now? What happens when you need help before a critical deadline? Does the plugin anticipate future SEO trends, or just react to them? Is this a tool you install, or an ecosystem that supports your growth and development? These aren’t trivial questions. Your SEO plugin touches essential pages on your site, influences the content you publish, and directly impacts your ability to be found by potential customers. Choosing poorly can lead to migration headaches, compatibility issues, and lost rankings. Choosing wisely means peace of mind, ongoing innovation, and a solid foundation to build upon. Why legacy and proven trust matter in SEO plugins Trust isn’t given. It’s earned. Yoast has defined the WordPress SEO landscape for over 15 years, with more than 13 million active installations and over 850 million downloads. This extensive legacy reflects a consistent track record of innovation, stability, and trust. Brands such as The Guardian, Microsoft, Spotify, and others rely on Yoast SEO as a foundation for their SEO strategies. This depth of experience is invaluable as SEO requires ongoing adaptation to algorithm changes and new technologies. While Rank Math is an ambitious and feature-rich plugin with a growing user base, its presence in the market is relatively recent. For businesses seeking a proven solution with a long-standing heritage, Yoast’s established positioning offers confidence that the plugin will continue to evolve and provide reliable support for years to come. Innovation that shapes the industry Yoast has always been at the forefront of defining what modern SEO looks like. This isn’t a reactive development; it’s proactive innovation that anticipates where search is heading. Both plugins invest in innovation, but Yoast’s leadership in integrating AI and collaboration with Google sets it apart. AI and Automation We have introduced an industry-first AI-powered optimization toolset, including: AI Generate: Creates multiple optimized title and meta description variations instantly, giving you professionally crafted options in seconds instead of struggling for the perfect phrasing. AI Optimize: Scans your content and provides precise, actionable suggestions to improve keyphrase placement, sentence structure, and readability, teaching you SEO best practices while you write. AI Summarize: Instantly generates bullet-point summaries of your content, making it more scannable and engaging for readers who skim before diving deep. AI Brand Insights: This is where Yoast truly separates from the pack. As AI platforms like ChatGPT reshape how people find information, AI Brand Insights tracks how your brand appears in AI-generated responses. You can monitor your AI visibility, compare it against competitors, and ensure AI platforms accurately represent your business. While Rank Math includes helpful automation features such as AI keyword suggestions, Yoast’s AI integration is more comprehensive and positioned as a core pillar of modern SEO strategy. Schema markup that search engines can understand While many plugins output disconnected structured data, Yoast SEO automatically generates a unified semantic graph on every page, linking your organization, content, authors, and products through a single JSON-LD structure that search engines and AI platforms can interpret consistently. What makes this different Automatic and invisible: Yoast outputs rich structured data representing your content, business, and relationships without requiring technical configuration. You focus on creating content; Yoast handles the complexity of structured data behind the scenes. Single unified graph format: Instead of fragmented schema markup, Yoast creates one cohesive graph structure per page, connecting all entities with unique IDs. When plugins output conflicting schema, search engines can’t reliably interpret your site. Yoast’s unified graph ensures consistent interpretation at scale, whether Google, ChatGPT, or any API is reading your content. Minimal configuration: Choose whether your site represents a person or organization; Yoast handles the rest automatically. Specialized blocks like FAQ and How-To map directly to correct schema types and link into the graph without additional setup. Why this matters for AI-driven search As AI platforms increasingly rely on structured data to understand websites, Yoast’s approach of creating a full semantic model of your site positions you for how search and discovery are evolving. The framework scales reliably from 100 to 100,000 pages while maintaining valid entity relationships. For developers, Yoast’s Schema API provides clean filters to extend or customize the graph without breaking its integrity. Rank Math and other plugins support Schema markup, but Yoast’s unified graph framework represents a fundamentally different approach: automatic generation, consistent entity relationships, and architecture built for scale. Continuous algorithm adaptation Search engines make thousands of updates every year. Google alone rolls out over 5,000 algorithm changes annually. Now, as search engines evolve to incorporate AI tooling and platforms like ChatGPT reshape the way people discover information, the SEO landscape is changing faster than ever. Most website owners can’t possibly track these shifts across traditional search AND emerging AI platforms, let alone understand their implications. Yoast’s dedicated SEO team monitors every significant update, from Google algorithm changes to how AI platforms index and reference content, and proactively adjusts the plugin to ensure your site stays optimized for both traditional and AI-driven discovery. When you use Yoast, you’re not just getting software. You’re getting a team of experts working behind the scenes to keep your SEO strategy current across the entire discovery ecosystem. An ecosystem built to support your SEO workflow Yoast offers an ecosystem beyond the plugin. While Yoast SEO itself is a plugin, Yoast provides a comprehensive ecosystem to support your growth: 24/7 real human expert support available for Yoast SEO Premium users. It ensures that you get fast, knowledgeable help when you need it. Yoast SEO Academy offers comprehensive SEO education, covering a range of topics from basics to advanced, with accompanying certifications. A massive knowledge base and community for continuous learning and troubleshooting. Multi-Platform Support Your business doesn’t exist on WordPress alone. That’s why Yoast extends beyond a single platform: Yoast SEO for Shopify: Brings Yoast’s trusted optimization to Shopify stores, helping ecommerce businesses improve product visibility and drive more sales. Yoast WooCommerce SEO: Specifically designed for WooCommerce stores with automated product schema, smart breadcrumbs, and ecommerce-focused content analysis. Yoast SEO Google Docs Add-on: Optimize content before it even reaches WordPress, enabling teams to collaborate on SEO-friendly content directly in Google Docs. One seat included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO AI+ for team collaboration. AI Brand Insights: A comprehensive feature, a part of Yoast SEO AI+ package, that shows how your brand appears across top AI platforms. Tracks key elements of your brand visibility and suggests relevant insights. This ecosystem approach means Yoast grows with your business, supporting you across platforms as your needs evolve. Rank Math primarily focuses on the WordPress environment with a strong feature set, but lacks the same breadth of educational resources and multi-platform reach. Stability and reliability at enterprise-grade scale Flashy features attract attention. Rock-solid reliability keeps businesses running. Yoast rigorously tests every update for compatibility and performance across different WordPress versions and server configurations. This commitment ensures: Backward compatibility: Updates maintain existing functionality without requiring extensive reconfiguration WordPress core integration: Seamless compatibility with new WordPress releases Performance at any scale: Optimized for sites ranging from personal blogs to high-traffic enterprise installations With over 15 years in the market and more than 13 million active installations, Yoast has proven its reliability across millions of sites, hosting environments, and various use cases. Rigorous testing and quality assurance Yoast maintains strict development standards that prioritize stability above rapid feature deployment. Every update undergoes extensive testing across the latest WordPress versions, most PHP configurations, and common plugin combinations before release. This disciplined approach means Yoast users rarely experience plugin conflicts, broken updates, or compatibility issues that plague WordPress sites using less mature plugins. Backward compatibility Major updates usually shake the functionality of plugins and software. However, Yoast maintains backward compatibility, ensuring that updating your plugin doesn’t suddenly break critical SEO features or require extensive reconfiguration. WordPress core compatibility As a plugin deeply integrated with WordPress development, Yoast maintains close relationships with the WordPress core team. This ensures seamless compatibility with new WordPress releases, often supporting new versions on launch day while other plugins scramble to catch up. Performance optimized for scale Whether you run a small blog or an enterprise site with millions of pages, Yoast performs efficiently without slowing down your site. The plugin is engineered for performance, using best practices for database queries, resource loading, and caching integration. Enterprises trust Yoast precisely because it scales reliably. Small teams appreciate that the same plugin powering major corporations works flawlessly on their modest sites, too. Ready to make a difference with Yoast SEO Premium?Explore Yoast SEO Premium and the Yoast SEO AI+ package to discover advanced tools built for serious marketers. Get Yoast SEO Premium »Only $118.80 / year (ex VAT)Yoast SEO AI+ Where Yoast takes the lead While comprehensive feature-by-feature comparisons can be overwhelming, certain capabilities distinguish truly professional SEO plugins from the rest. Here’s where Yoast’s innovation and depth shine through. AI-powered optimization Yoast leads the industry in AI integration for SEO optimization: AI-generated titles and meta descriptions Real-time content optimization suggestions An instant content summarization plugin AI Brand Insights for tracking your presence in AI search platforms No competing plugin offers this comprehensive AI integration designed specifically for modern SEO workflows. Schema Graph Yoast’s Schema implementation creates a complete structured data graph connecting your organization, content, authors, and brand identity. This goes far beyond basic Schema markup, providing search engines with rich context that improves your chances of appearing in knowledge panels, rich results, and AI-generated answers. Smart internal linking Yoast SEO Premium includes intelligent internal linking suggestions that analyze your content and recommend relevant pages to link to. This isn’t just a list of posts; it’s context-aware suggestions that strengthen your site architecture and improve crawlability. Advanced redirect manager Managing redirects is critical when restructuring sites, changing URLs, or handling broken links. Yoast’s redirect manager offers: Automatic redirects when you change a post URL Bulk CSV import/export for large-scale migrations REGEX support for complex redirect patterns Full redirect history and management WooCommerce-specific optimization If you run an online store, Yoast WooCommerce SEO provides: Automated product schema markup (price, availability, reviews) Smart breadcrumbs for product categories Ecommerce-focused content analysis Duplicate content prevention for product variations Comprehensive crawl settings Advanced users appreciate Yoast’s granular control over crawl optimization, robots.txt management, and indexation settings, giving technical SEO professionals the precision they need without overwhelming casual users. Bot blocker for LLM training control As AI companies scrape the web to train large language models, Yoast gives you control over whether your content is used for AI training via Bot Blocker. This cutting-edge feature addresses a concern most plugins haven’t even acknowledged yet. Recognized and trusted by industry leaders The company you keep says a lot about who you are. When the world’s most recognized brands trust Yoast to power their WordPress SEO, it’s a powerful testament to the quality, reliability, and effectiveness of our solutions. Global brands* using Yoast include: The Guardian Microsoft Spotify Rolling Stones Taylor Swift Facebook eBay These organizations have teams of developers, SEO experts, and decision-makers who have evaluated every available option. They chose Yoast, not because it was the newest, but because it was the best. *Disclaimer: Based on third party data sources. Industry Recognition: Global Search Awards Finalist: Recognized among the world’s leading SEO solutions Women’s Choice Awards Winner: Acknowledged for excellence and customer satisfaction Yoast isn’t just popular, it’s the default choice for WordPress SEO professionals worldwide. Understanding what you really need Before making your final decision, consider what matters most for your specific situation: If you value reliability and stability: Choose a plugin with a proven track record of consistent updates, compatibility, and performance. Longevity matters because it signals the company will be around to support you for years to come. If innovation matters to your strategy: Look for a plugin that anticipates SEO trends rather than reacting to them. AI integration, Schema excellence, and algorithm adaptation separate forward-thinking tools from those playing catch-up. If support is critical: Consider whether you need community forums or access to real SEO experts who can troubleshoot complex issues quickly. When your business relies on organic traffic, response time is crucial. If education is important: Some plugins provide features; others teach you how to use them effectively. Comprehensive training resources and certifications demonstrate a commitment to your success. If you’re building for the long term: Think about whether this plugin will grow with your business. Multi-platform support, scalability, and an ecosystem approach ensure that your investment pays dividends for years to come. Make the choice that drives real growth Choosing an SEO plugin isn’t about finding the tool with the longest feature list; it’s about finding the one that best suits your needs. It’s about partnering with a company that shares your commitment to long-term growth, innovation, and excellence. Over 13 million websites trust Yoast SEO because it delivers on these promises: Reliability: 15+ years of consistent innovation and stability Trust: Used by global brands and industry leaders Innovation: Leading the industry in AI integration and Schema excellence Support: 24/7 access to real SEO professionals Education: Comprehensive training through Yoast Academy Ecosystem: Multi-platform support and continuous learning resources Stability: Enterprise-grade performance at any scale When you choose Yoast, you’re not just installing a plugin; you’re joining millions of websites that have made the strategic decision to partner with the most trusted name in WordPress SEO. A smarter analysis in Yoast SEO PremiumYoast SEO Premium has a smart content analysis that helps you take your content to the next level! Get Yoast SEO Premium »Only $118.80 / year (ex VAT) The post Choosing the right WordPress SEO plugin for your business – Yoast vs Rank Math appeared first on Yoast. View the full article

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›View the full article

Reform UK leader due to appear at World Economic Forum next weekView the full article

December fall in base rate and relatively benign Budget triggers swath of cheaper dealsView the full article

Chipotle is going for gold again with the return of its gold-foil burritos for the 2026 Winter Olympics. Starting January 15, Chipotle will offer a few Olympian-inspired menu items on the Chipotle app and online. Then in February, Chipotle will wrap every burrito in gold. For Chipotle, the Olympics are an opportunity to shake off a slump. Chipotle shares plummeted 19% in October 2025, and its operating margin was down 1% in Q3. The company hasn’t announced its full 2025 financial results yet, but sales are expected to decline (a reversal from February 2025 projections). Key segments of the company’s customer base—younger people and low- to middle-income households—are dining out less often. The gilded Olympics campaign creates a moment to associate Chipotle burritos with the two big trends in food: less processing and more (and more and more) protein. “While the path to greatness is different for each of these star athletes, Chipotle is consistently part of their training regimen, providing easy access to real ingredients and high protein options,” said Stephanie Perdue, Chipotle interim chief marketing officer, in a press release. “We are honoring Team Chipotle by bringing back gold foil and extending this moment of celebration to fans across the U.S.” A history of Chipotle’s Olympic gold (foils) This isn’t the first time Chipotle has debuted gilded burrito wrappers. The gold foil made its debut for the company’s 18th anniversary in 2011, then released nationwide in 2021 for the Tokyo Olympics. Then the gold foil returned for Paris 2024, along with the first iteration of Olympians’ signature meals as limited menu items. Fans can once again eat like Olympians this year. The go-to orders of Team USA hockey players Matthew Tkachuk, Brady Tkachuk, Hilary Knight, Taylor Heise, and snowboard Red Gerard will all be available as digital menu items. But what’s different this year is a sign of the times: It appears that this is the first year that Chipotle is advertising the grams of protein on each menu item. For Milano Cortina 2026, all 4,000 Chipotle locations in the U.S. will carry the gold foil wrappers while supplies last. Here are the go-to orders of Team Chipotle: The Matthew Tkachuk Bowl Burrito bowl with double chicken, light brown rice, light tomatillo-red chili salsa, light sour cream and lettuce (67 grams of protein) The Brady Tkachuk Bowl Burrito bowl with half chicken, half steak, white rice and roasted chili-corn salsa (60 grams of protein) The Hilary Knight Burrito Burrito with white rice, pinto beans, fresh tomato salsa, cheese and guac (28 grams of protein) The Taylor Heise Tacos An order of three tacos with soft flour tortillas, chicken, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese and lettuce (50 grams of protein) The Red Gerard Bowl Burrito bowl with chicken, extra white rice, tomatillo-red chili salsa, cheese, sour cream and lettuce (48 grams of protein) The race to own the Olympics Chipotle certainly isn’t the only brand trying to ride the Olympics wave. In October, the International Olympic Committee (IOC) announced a limited-edition custom pasta shaped like the five Olympic rings. Although the pasta was not available for sale, there are plenty of other partnerships for those looking to get a taste of the Olympics. Bloom Nutrition has partnered with three-time U.S. national champion figure skater Amber Glenn. Kodiak is fueling U.S. Ski and Snowboard with its high-protein, whole-grain products ahead of the Olympic and Paralympic Games. For Chipotle, the gold foil campaign is a way to invite customers to be a part of the Olympic moment, and associate the beleaguered burrito company with new energy. “Our gold foil is a simple and joyful way of honoring American athletes and rallying fans to root them on this winter,” Perdue said. View the full article

Every day, New Yorkers receive a staggering 2.3 million packages at their doorstop. Nearly 90 percent of those goods snake through the city on trucks that cause traffic congestion and pollute the air on their way. To address the problem, global architecture firm KPF is asking an ambitious question: “What if New York was designed for the perfect delivery?” The answer, which is outlined in the firm’s latest book, Connective Urbanism – New York, features towering distribution hubs, drones, and a hyper-connected logistics network that encompasses the city’s rails and waterways. KPF presents its solution as a provocative speculation designed to start a dialogue about the city’s delivery problem, but it is more grounded in reality than it seems. “We didn’t want to have speculations that were just dreams,” says Bruce Fisher, head of KPF Urban, and a co-author of the book. In a place as dense as New York City—both in terms of population and building stock—good logistics are everything. As Fisher writes in the book: “A city’s economic potential is tied to its logistic efficiency.” Highways centralized transport. Can it be diversified? There once was a time when most goods arrived in New York City via train and freight ships. Before the Holland Tunnel opened in 1927, nearly all domestic freight destined for New York terminated in New Jersey, then crossed the river on cargo ferries or “carfloats” outfitted with rail tracks. Brooklyn Public Library, Center for Brooklyn History By the 1950s, propelled by the Interstate Highway System, trains gave way to trucks on improved roads, while freight shifted to shipping containers that required larger open spaces in New Jersey. The city shifted to trucks too, and its distribution infrastructure changed with it. Now, KPF wants to diversify the way goods move throughout the city, beyond trucking. The architects envision a distribution network system that utilizes New York’s existing freight rail lines, its extensive coastline, and its abundant navigable waterways. Goods would first arrive in the city by a combination of trains and ships sailing into regional ports like Red Hook, in Brooklyn, or Elizabeth, in New Jersey. Then, they would make their way into strategically located distribution hubs, from where automated cranes and robots would collect the cargo and distribute it to logistic centers scattered around the city. From there, goods would be delivered using a variety of micromobility options like electric bikes, un-manned aerial vehicles (UAVs), or drones. Flickr Some freight deliveries are already being re-routed to waterways If the architects’ proposal evokes a scene out of a sci-fi movie, that’s because it requires the kind of infrastructure that we can seemingly only imagine from the future. But for Fisher, every idea related in the book is based on real-life examples. For decades, the New York Department of Sanitation has used the city’s waterways to transport trash and recycling from six strategically located facilities to landfills outside the city. Most recently, in December 2025, the New York Department of Transportation (NYC DOT) launched its Blue Highways program, which aims to remove a significant portion of freight deliveries off crowded streets and onto the city’s 520 miles of navigable waterways. DutchX cargo bike loads onto a ferry, ca. 2023 Essentially, it redesigns the city’s package distribution system. Through the program, which is now in a pilot phase, the city will transport 300 to 400 small household parcels per day from a ferry onto five electric pedal-assist cargo bikes, which will complete the final delivery phase. It’s currently being tested within a designated delivery area within Manhattan. If the pilot is successful, the city plans to expand the program. “Waterways are the new highways in New York City,” said NYC DOT Commissioner Ydanis Rodriguez in a press release at the time. “New York’s waterways built this city—now they’re helping us create a cleaner, safer, and smarter way to deliver the goods New Yorkers rely on.” In its efforts to reduce truck traffic and curb congestion, NYC DOT has also launched a pilot ‘Microhubs’ program with dedicated spaces for truck operators to transfer deliveries onto more sustainable modes of transportation, like e-cargo bikes, handcarts, and electric sprinter vans, for last mile deliveries. Old distribution hubs may provide new ideas for the present For now, these pilots are small in scale and scope, and none of them extend past the boundaries of Manhattan. In order to scale the operations into the outer boroughs, the city would likely need to build distribution hubs and logistic centers like the ones in KPF’s proposal. In its speculation, KPF proposes a cylindrical building akin to the Marina City towers in Chicago. The building, which would be ideally located near a port or a train station, features a continuous ramp for EVs and delivery robots, docking stations for UAVs, and a rooftop launchpad for large cargo drones. The idea for such integrated buildings isn’t all that new. In the 1930s, New York City’s Starrett–Lehigh Building once served as a “drive-in building”: railcars came directly into the ground floor, their freight was transferred to trucks, which were then lifted in special elevators onto designated floors with loading bays. This allowed goods to be loaded, stored, repackaged, and redistributed without using curbside space. Today, the Starrett-Lehigh building has been transformed into a modern office building. But new buildings are emerging to help cities improve freight logistics. In April 2025, a multi-story industrial development opened in Long Island City, Queens. Spanning 1 million square feet across six stories, Borden Industrial sports concrete ramps that trucks can use to load and unload on upper levels. The building appears focused on truck logistics, but as Fisher points out, it’s also located near active rail yards, and it borders Newtown Creek, a major industrial waterway for barges and freight. One could imagine that, if enough buildings like Borden Industrial opened in strategic locations across New York City, KPF’s vision would quickly enter the realm of reality. And as cities around the world rush to meet their zero-emission goals, many are already experimenting with alternative delivery solutions. For a decade now, France’s larger supermarket chain, Franprix, has transported goods by barge to its 300 Parisian stores by barge. And this year, new electric cargo barges, stocked with e-cargo bikes, are set to deliver regular mail to Paris suburbs. Meanwhile, Peachtree Corners, a small city northeast of Atlanta, Georgia, has become a testbed for a curious experiment in the shape of one-mile underground tube network that delivers sandwiches and small packages between suburban microhubs. Drone deliveries are also growing increasingly popular, with companies like Amazon and Walmart leading the charge in the U.S. These experiments show that the pieces are already in place in many cities around the world, and New York wouldn’t be pioneering something radical—it would be joining a growing movement. But in the end, it will all come down to political will and private investment. “Someone has to be the real defender of [these models], pushing them forward,” says Fisher. “Until there’s a overall regulatory system that allows for it, it can’t really happen.” View the full article

When you get your new paycheck, it’s crucial to understand the distinction between gross pay and net pay. Gross pay is your total earnings, whereas net pay is what you actually take home after deductions. These deductions can include federal and state taxes, Social Security, and Medicare, which can greatly reduce your earnings. Knowing what to expect can help you manage your finances effectively. Let’s explore the details of these deductions and how they impact your paycheck. Key Takeaways Understand the difference between gross pay (total earnings) and net pay (take-home amount after deductions). Be aware of mandatory deductions like federal and state taxes, Social Security, and Medicare that reduce your net pay. Review your pay stub regularly to ensure accuracy in tax withholdings and deductions. Use salary calculators to estimate your net pay based on your gross income and deductions. Contact HR promptly to resolve any discrepancies or issues related to your paycheck. Understanding Gross and Net Pay When you receive your paycheck, it’s vital to comprehend the difference between gross pay and net pay. Gross pay is the total earnings before any deductions, calculated by multiplying your hourly pay rate by the hours you worked. For instance, if you earn $20 per hour and work 40 hours a week, your gross pay would be $800. Nevertheless, your net pay, the amount you actually take home, will be markedly lower after taxes and other deductions like Social Security (6.2%) and Medicare (1.45%), which can total around 30% of your gross income. Grasping this difference is fundamental for effective budgeting since net pay represents the actual funds available for personal expenses and savings. Reviewing your pay stub helps clarify the breakdown of gross pay, deductions, and net pay, ensuring you understand your earnings and financial responsibilities. The Role of Taxes in Your Paycheck Comprehending the role of taxes in your paycheck is important, as these deductions considerably impact your net income. Federal and state income taxes are deducted from your earnings, with higher income levels typically facing steeper rates. Social Security tax, set at 6.2%, and Medicare tax at 1.45%, contribute to your future benefits and healthcare. You might additionally benefit from the standard deduction, which could mean owing no federal income taxes if your income falls below a specified threshold. Tax Type Percentage Purpose Federal Income Tax Varies General government funding Social Security Tax 6.2% Retirement benefits Medicare Tax 1.45% Healthcare for seniors Understanding these deductions helps you use tools like a federal income tax calculator or a net pay calculator to estimate your take-home pay accurately. What Deductions to Expect Grasping what deductions to expect from your paycheck can help you better manage your finances. Typically, mandatory deductions include federal income tax, state income tax, Social Security at 6.2%, and Medicare at 1.45%. Together, these can account for around 30% of your gross income. If you’ve enrolled in a company-sponsored medical plan, health insurance premiums will likewise be deducted, affecting your net pay. Furthermore, if you contribute to retirement plans like a 401(k), those contributions could further reduce your take-home pay. Local taxes might apply based on your work location, potentially lowering your earnings even more. To gain better insights into your pay, using an Alabama paycheck calculator or a take-home pay calculator Alabama can be beneficial. Comprehending these deductions is crucial for effective budgeting and financial planning, ensuring you know the actual amount you’ll receive after all deductions are applied. Calculating Your Take-Home Pay Calculating your take-home pay involves a straightforward process of subtracting mandatory deductions from your gross earnings. To determine your net pay, start with your gross income and subtract federal and state taxes, Social Security (6.2%), and Medicare (1.45%). For instance, if you earn $65,000 annually, expect approximately $45,500 as your take-home pay after around 30% in deductions. Don’t forget to account for optional deductions like health insurance premiums and retirement contributions, which can greatly affect your final amount. Using tools like a salary calculator Alabama or a take home pay calculator Arizona can simplify this process. Furthermore, consider an income tax calculator to estimate how much taxes are taken out of a check Colorado. For freelancers, a 1099 tax calculator with deductions is beneficial. Comprehending your salary after taxes Texas is key for effective budgeting and financial planning. Addressing Common Paycheck Issues Once you’ve calculated your take-home pay, it’s crucial to stay vigilant about any potential paycheck issues that might arise. Common paycheck issues include incorrect tax withholdings and missing benefit deductions, such as for health insurance or retirement contributions. It’s vital to conduct a thorough pay stub review to confirm all entries match your employment contract and expected earnings. If you notice paycheck discrepancies, like incorrect pay periods or salary amounts, quickly contact your HR representative or manager. Payroll departments typically resolve these issues rapidly, so maintain detailed financial records of your pay stubs. Utilize tools like the Alabama paycheck tax calculator, California paycheck calculator, or Illinois paycheck calculator to double-check your withholdings. Addressing these discrepancies swiftly helps guarantee accurate compensation and keeps your financial records in order. By being proactive, you can avoid complications down the line. Frequently Asked Questions What Are You Supposed to Do With Your First Paycheck? When you receive your first paycheck, start by reviewing the breakdown of your gross pay, taxes, and deductions. Calculate your net pay to understand your actual earnings. Familiarize yourself with deductions like health insurance and retirement contributions, as they impact your budget. After that, consider setting up a budget based on your net pay to manage your expenses effectively. If you notice any discrepancies, contact your HR representative quickly to resolve the issue. What Is the First Thing You Should Do When You Get Your Paycheck? When you get your paycheck, the first thing you should do is review it carefully. Check your gross pay to verify it matches your expectations based on your agreed salary or hourly rate. Next, identify and circle all deductions, such as taxes and Social Security, to understand their impact on your earnings. Finally, calculate your net pay by subtracting these deductions, giving you a clear picture of your take-home amount for budgeting. How Much of a $1000 Paycheck Should I Save? You should aim to save at least 20% of your $1000 paycheck, which amounts to $200. Following the “50/30/20” budgeting rule can help you manage your finances effectively. Allocate 50% for needs, like rent and groceries, and 30% for wants. If you’re contributing to retirement savings, factor that into your 20% savings goal. Starting an emergency fund is likewise crucial, ideally totaling 3-6 months’ worth of living expenses. How Much Tax Comes Out of a $300 Paycheck? When you receive a $300 paycheck, expect around 20% to 30% deducted for taxes. Federal income tax can range from 10% to 22% based on your tax bracket. Social Security takes out 6.2%, which is about $18.60, whereas Medicare deducts 1.45%, approximately $4.35. If your state taxes income, that can further reduce your take-home pay. In the end, you might take home between $210 and $240 after all deductions. Conclusion Comprehending your paycheck is vital for managing your finances effectively. By knowing the difference between gross and net pay, recognizing mandatory and optional deductions, and calculating your take-home pay, you can gain greater control over your earnings. If you encounter any discrepancies or issues with your paycheck, addressing them quickly guarantees you receive the correct compensation. Stay informed about these aspects, as they play a significant role in your overall financial health and planning for the future. Image via Google Gemini and ArtSmart This article, "What to Know About Your New Paycheck?" was first published on Small Business Trends View the full article

When you get your new paycheck, it’s crucial to understand the distinction between gross pay and net pay. Gross pay is your total earnings, whereas net pay is what you actually take home after deductions. These deductions can include federal and state taxes, Social Security, and Medicare, which can greatly reduce your earnings. Knowing what to expect can help you manage your finances effectively. Let’s explore the details of these deductions and how they impact your paycheck. Key Takeaways Understand the difference between gross pay (total earnings) and net pay (take-home amount after deductions). Be aware of mandatory deductions like federal and state taxes, Social Security, and Medicare that reduce your net pay. Review your pay stub regularly to ensure accuracy in tax withholdings and deductions. Use salary calculators to estimate your net pay based on your gross income and deductions. Contact HR promptly to resolve any discrepancies or issues related to your paycheck. Understanding Gross and Net Pay When you receive your paycheck, it’s vital to comprehend the difference between gross pay and net pay. Gross pay is the total earnings before any deductions, calculated by multiplying your hourly pay rate by the hours you worked. For instance, if you earn $20 per hour and work 40 hours a week, your gross pay would be $800. Nevertheless, your net pay, the amount you actually take home, will be markedly lower after taxes and other deductions like Social Security (6.2%) and Medicare (1.45%), which can total around 30% of your gross income. Grasping this difference is fundamental for effective budgeting since net pay represents the actual funds available for personal expenses and savings. Reviewing your pay stub helps clarify the breakdown of gross pay, deductions, and net pay, ensuring you understand your earnings and financial responsibilities. The Role of Taxes in Your Paycheck Comprehending the role of taxes in your paycheck is important, as these deductions considerably impact your net income. Federal and state income taxes are deducted from your earnings, with higher income levels typically facing steeper rates. Social Security tax, set at 6.2%, and Medicare tax at 1.45%, contribute to your future benefits and healthcare. You might additionally benefit from the standard deduction, which could mean owing no federal income taxes if your income falls below a specified threshold. Tax Type Percentage Purpose Federal Income Tax Varies General government funding Social Security Tax 6.2% Retirement benefits Medicare Tax 1.45% Healthcare for seniors Understanding these deductions helps you use tools like a federal income tax calculator or a net pay calculator to estimate your take-home pay accurately. What Deductions to Expect Grasping what deductions to expect from your paycheck can help you better manage your finances. Typically, mandatory deductions include federal income tax, state income tax, Social Security at 6.2%, and Medicare at 1.45%. Together, these can account for around 30% of your gross income. If you’ve enrolled in a company-sponsored medical plan, health insurance premiums will likewise be deducted, affecting your net pay. Furthermore, if you contribute to retirement plans like a 401(k), those contributions could further reduce your take-home pay. Local taxes might apply based on your work location, potentially lowering your earnings even more. To gain better insights into your pay, using an Alabama paycheck calculator or a take-home pay calculator Alabama can be beneficial. Comprehending these deductions is crucial for effective budgeting and financial planning, ensuring you know the actual amount you’ll receive after all deductions are applied. Calculating Your Take-Home Pay Calculating your take-home pay involves a straightforward process of subtracting mandatory deductions from your gross earnings. To determine your net pay, start with your gross income and subtract federal and state taxes, Social Security (6.2%), and Medicare (1.45%). For instance, if you earn $65,000 annually, expect approximately $45,500 as your take-home pay after around 30% in deductions. Don’t forget to account for optional deductions like health insurance premiums and retirement contributions, which can greatly affect your final amount. Using tools like a salary calculator Alabama or a take home pay calculator Arizona can simplify this process. Furthermore, consider an income tax calculator to estimate how much taxes are taken out of a check Colorado. For freelancers, a 1099 tax calculator with deductions is beneficial. Comprehending your salary after taxes Texas is key for effective budgeting and financial planning. Addressing Common Paycheck Issues Once you’ve calculated your take-home pay, it’s crucial to stay vigilant about any potential paycheck issues that might arise. Common paycheck issues include incorrect tax withholdings and missing benefit deductions, such as for health insurance or retirement contributions. It’s vital to conduct a thorough pay stub review to confirm all entries match your employment contract and expected earnings. If you notice paycheck discrepancies, like incorrect pay periods or salary amounts, quickly contact your HR representative or manager. Payroll departments typically resolve these issues rapidly, so maintain detailed financial records of your pay stubs. Utilize tools like the Alabama paycheck tax calculator, California paycheck calculator, or Illinois paycheck calculator to double-check your withholdings. Addressing these discrepancies swiftly helps guarantee accurate compensation and keeps your financial records in order. By being proactive, you can avoid complications down the line. Frequently Asked Questions What Are You Supposed to Do With Your First Paycheck? When you receive your first paycheck, start by reviewing the breakdown of your gross pay, taxes, and deductions. Calculate your net pay to understand your actual earnings. Familiarize yourself with deductions like health insurance and retirement contributions, as they impact your budget. After that, consider setting up a budget based on your net pay to manage your expenses effectively. If you notice any discrepancies, contact your HR representative quickly to resolve the issue. What Is the First Thing You Should Do When You Get Your Paycheck? When you get your paycheck, the first thing you should do is review it carefully. Check your gross pay to verify it matches your expectations based on your agreed salary or hourly rate. Next, identify and circle all deductions, such as taxes and Social Security, to understand their impact on your earnings. Finally, calculate your net pay by subtracting these deductions, giving you a clear picture of your take-home amount for budgeting. How Much of a $1000 Paycheck Should I Save? You should aim to save at least 20% of your $1000 paycheck, which amounts to $200. Following the “50/30/20” budgeting rule can help you manage your finances effectively. Allocate 50% for needs, like rent and groceries, and 30% for wants. If you’re contributing to retirement savings, factor that into your 20% savings goal. Starting an emergency fund is likewise crucial, ideally totaling 3-6 months’ worth of living expenses. How Much Tax Comes Out of a $300 Paycheck? When you receive a $300 paycheck, expect around 20% to 30% deducted for taxes. Federal income tax can range from 10% to 22% based on your tax bracket. Social Security takes out 6.2%, which is about $18.60, whereas Medicare deducts 1.45%, approximately $4.35. If your state taxes income, that can further reduce your take-home pay. In the end, you might take home between $210 and $240 after all deductions. Conclusion Comprehending your paycheck is vital for managing your finances effectively. By knowing the difference between gross and net pay, recognizing mandatory and optional deductions, and calculating your take-home pay, you can gain greater control over your earnings. If you encounter any discrepancies or issues with your paycheck, addressing them quickly guarantees you receive the correct compensation. Stay informed about these aspects, as they play a significant role in your overall financial health and planning for the future. Image via Google Gemini and ArtSmart This article, "What to Know About Your New Paycheck?" was first published on Small Business Trends View the full article

I keep catching myself doing this thing lately: staring at an Instagram ad, listening to a podcast intro, scrolling past a post — and wondering, 'Wait, is this AI?' Turns out, I'm not alone. A survey by Getty Images states that 76% of people agree: ‘It’s getting to the point where I can’t tell if an image is real’. And it’s this simple sentiment of wondering whether something is real or not that raises an important question for us marketers and creators: How can we shift the narrative of doubt and start focusing on building trust instead? I’ve been reflecting on this for a while now, asking myself what really makes me trust something online and I keep coming back to the same answer: connection. I trust something when it makes me feel connected. So that’s when it clicked for me: we double down on what AI can’t replicate. We build connections. We build community. Real, human community. Because while technology can evolve, only people can scale trust. And in an age where so much feels synthetic, trust is about to become your most powerful asset. If you’re curious about why I’m so passionate about this topic, it’s because community building has changed me. The first time I built a community was in 2021, and it began with 20 inaugural members that quickly grew to 140 founders. In less than a year, we evolved it into a full-fledged fellowship program, which continues today under the European EdTech Alliance. Thanks to this experience, I have some exciting news for small businesses and creators. You already have what it takes to build trust. According to an article published by WorldCom, micro- and nano-influencers are on the rise because the trust you build runs deeper. Brands are paying attention, and creators who prioritize connection over clout tend to have more engaged communities. And that kind of impact is the perfect testament of a deep, meaningful connection. Something that’s nurtured over time, not created overnight. In this article, I’ll share why I believe building community can be your superpower right now — not just for marketing, but for building real trust and deep connections. I’ll dive deep into what makes communities such a long-lasting strategy, how to build and sustain one authentically, and even how AI can support (without replacing) the human touch that makes it all work. Community as a strategyUnlike marketing campaigns and content pieces that are often one-off and time-bound, a well-built community can evolve and live on by becoming part of your mission. That’s what makes it so powerful. But why does it truly stand the test of time? Because community taps into something deeper than metrics: emotion and belonging. People want to be part of something meaningful. When you create a space where members feel engaged, supported, and seen, you’re not just building a following; you’re building trust. That trust creates a bond, not just between members, but between your community and your brand. Over time, you earn a place in their minds and hearts as more than just a product or creator. You become the go-to resource not because you ran a flashy ad, but because you consistently showed up for them. You gave them value, connection, and a sense of belonging. And when people feel good about being part of your community, they talk about it. They recommend you. They become your advocates. This kind of organic social proof and authority can’t be bought, it has to be built. That’s the true power of community. It’s a space others want to be part of. From a business perspective, it's hard for members not to fall in love with your brand, thanks to the positive experience your community offers. When I built EdTech Female Founders back in 2021, we weren't thinking about AI at all (it wasn't really a thing yet for most marketers). But the community still thrived. It connected people, sparked ideas, helped increase brand awareness, pushed a great deal of content across social, but most importantly, it created a space others wanted to be part of. If this worked in a pre-AI world, I believe it can work even better now. In fact, I believe building community is more essential than ever. In a landscape transformed by AI, people crave real human connection, and the brands and creators that win will be those that can deliver spaces that unite. Why community should matter to you (now more than ever) When your audience sees the real people behind the product, behind the content, you’re not just selling something or posting something. You’re building and creating with them. Often, your early followers know you. They’ve DM’d you. They’ve seen your behind-the-scenes stories and lessons. They know what you stand for. That creates a level of emotional equity that big brands struggle to earn. While AI can generate thousands of words in seconds, it can’t generate trust, loyalty, or belonging. Those things are built through consistent, real interactions, and that’s something you can deliver. So, how can you get started? ,When everything feels artificial, authenticity becomes your pillar. Start with real faces, real values, and a real purpose that your community can jump on board with, not just because it sounds good, but because it resonates. Ask yourself: What’s something you are already doing that could bring people together? Or what’s something that’s missing that you should focus on? If you’re innovating in a specific niche, can you create a space for experts to swap ideas and insights?If your segment lacks diversity, can you build a platform to elevate the voices that often go unheard?If you're launching a product that reimagines how people live or work, can your community help others do the same?Your community doesn’t need to be huge to matter or have an impact, but it does need to make sense. It needs to align naturally with your focus and you should also want to build it. Doing it just for marketing’s sake comes across as inauthentic, and that defeats the purpose. A strong community is real, offers value, and grows from genuine care and intention. How to keep the spark alive: Nurturing your community long-termCommunity is not a transaction, it’s a relationship, and relationships need care and consistency. Think about how you can show up for your people. Are you giving them something they genuinely value? What’s the reason they should stay connected? You need to build one! To keep that spark alive, you need to constantly give people something that ignites it! Here are a few ideas on how you can do just that: Offer exclusive value: Try and think of what free resources you could put together that your members would find interesting. This can be anything from thought leadership content, tutorials, beta access to product features or programs, webinars, and even behind-the-scenes content.Foster meaningful conversations: Build spaces where members can share their thoughts, network with each other, and feel seen. This could include a dedicated Q&A channel or a space for members to share their own experiences and insights with each other. If you notice this channel going quiet, take the initiative to start a conversation and keep the momentum alive.Create regular touchpoints: Diversify where you get your community engaged. You can do this by expanding to meetups (virtual is great too!), sending them newsletters with community updates, or those awesome resources you’ve created just for them. Try to keep things fresh and meet your members where they like to be.The more consistently you show up with real value, the more trust you build. That’s what can transform passive followers into loyal advocates, the kind who root for you even when you’re not in the room. It might sound like a lot, because it is. No one said building a community is easy. But hey, we’re in the age of AI, remember? Integrating AI without losing the human touchYou might be surprised by this section, but I truly believe AI can play a big role in helping us scale, even in community building. What matters is how we use it. AI should support your community-building efforts, not replace the soul of it. Think of it as aid, not the drive. If you’re building something that matters, you shouldn’t burn out trying to do everything yourself. But you also shouldn’t lose the warmth that made people care in the first place. Here’s how to strike that balance: Use AI to research your ICP (Ideal Community Persona). Let AI handle the heavy lifting when it comes to understanding who your potential people are and what they care about (at least in the early stages when you don’t have a ton of users). It can uncover trends, sentiments, and even unmet needs.Use AI to spark conversations. Coming up with content ideas every day is hard, but AI can help you generate prompts, questions, and topics that resonate with your members.Use AI to streamline onboarding. From automated welcome messages to helpful chatbots, AI can make sure new members feel supported from day one, just don’t forget to add a human touch at the end of the funnel.The key is to use AI to support the person running the community - not replace the human touch. On the contrary, this should give the manager more time to really focus on deepening those connections. Real companies, real communities: What this looks like in action.We’ve talked about how to build community, but what does it look like in real life? Here are 3 community examples that continue to inspire me, and that might just spark some ideas for your own journey: Women and Climate (WAC) A global space where women lead the climate conversation, connect across borders, and drive real business impact. Their Slack channel brings together over 4,500 members from around the world, offering a daily touchpoint for ideas, support, and collaboration. One standout feature is their speaker database, which helps connect climate experts with event organizers, ensuring fresh, diverse voices are heard on stages across the world. Notion’s Community Notion turned its users into its best teachers. Through events, videos, templates, and workshops, community members actively help others master the tool. The magic? It's all built by people who actually use Notion every day, making learning feel real, not rehearsed. Whether you're into productivity, design, or teaching, there's a space for you here. Buffer Community I couldn’t not include Buffer. Their community isn’t just for social media experts, it’s a co-creation hub. From feature suggestions to product feedback channels, users actively shape the platform’s evolution. Initiatives like Creator Camp support users in staying consistent, while casual check-ins foster genuine connection. It feels like a shared home where everyone can put a brick to build. Let’s build what AI can’t, while letting it help where it canIn a world rapidly filling up with auto-generated everything, a real community becomes the most valuable thing you can build. Not just because it feels good (though it does), but because it gives you an advantage that’s hard to replicate: loyalty, trust, and belonging. So while everyone else scrambles to scale with AI, take a moment to scale something different, something timeless. Build community, because you have the power to make someone feel seen, trusted, and supported and that’s where the magic can still live. View the full article

A pair of fair housing attorneys fired by the Department of Housing and Urban Development testified the agency has stopped enforcement of those laws. View the full article

r/Bald is a popular subreddit where those who are losing their hair or have recently taken the plunge and shaved their heads can find support, encouragement, and a general ego-boost from the community’s 1.4 million weekly visitors. Created in 2011, the subreddit has 23,000 weekly contributions. Often, they follow the format of men uploading photos of their receding hairlines. “Is it time?” reads one recent post. The answer, in almost every instance, is yes. The before-and-after transformations are overwhelmingly met with enthusiasm and welcoming responses. “Might as well go all the way” one recent post read. “10 years younger my dude!” replied one Redditor. Another commented: “Came here to say the same! You reverse aged.” Another poster shared their bald transformation, titled ”I have arrived”. They added: “Finally joined the bald squad. Got told I looked like I had a comb over and knew it was time.” One response read: “Man it’s so crazy how much better every dude who posts here looks bald”. Another agreed, “Seriously! It’s glow up after glow up on this subbreddit!.” Pattern baldness affects roughly 80% of men and nearly half of women over the course of their lives. Still, it’s hard to believe this is the same internet inhabited by snark pages and trolls whose sole intent is to tear others apart based on their appearances and insecurities. “The r/bald subreddit is an example of wholesome masculine body-positivity. every post is a guy showing his clearly-past-the-point-of-no-return thinning hair & asking “is it time?” and the top reply is always this image,” one X user wrote in a recent post that has been viewed more than 11 million times. “Everyone get more bald now!!!” another demanded. It is not only men active on the subreddit. Women also openly share their bald journey, whether that be through choice or as a result of undergoing chemotherapy treatment or autoimmune diseases such as alopecia, which affects up to 30 million women in the U.S. alone. Others are simply lurking for the wholesome content. “I’m not anywhere near balding but I still love this sub so much,” one Reddit user commented. “One of the most positive places on the internet,” another wrote. At a time where hair transplants are becoming more and more common, r/Bald’s philosophy is instead to “embrace bald and strive to make the world a more bald-friendly place”. “We’re often sold the idea that bald is bad. That’s bullshit,” reads the sub’s description. “It is natural. And it is nothing to be ashamed of—here we’ll support each other and learn to take pride in our baldness.” View the full article

Bilt's new card caps interest rates at 10% for one year and Affirm is adding BNPL for rent as analysts predict the political environment will benefit fintechs. View the full article

Honda says its refreshed H logo represents a “second founding” for the company. Honda 2.0, then, is designed to look like it’s from the future. The Japanese automaker announced on January 13 that it’s adopting a new logo across its automobile business. The company has had some sort of an H mark since 1963, and its new mark is wider than its last, with stems that slant outward as they move upward. The logo is now freed from being inside a frame, and Honda compares it to “two outstretched hands.” It’s meant to evoke a shape, not just a letter. As the automotive industry electrifies and upgrades its tech, automakers including Audi, Kia, and Tesla have turned to design tropes from 1980s science fiction to make their logos look futuristic, with stenciled, wide letters that evoke the typography of films like Bladerunner and Back to the Future II. Other brands, such as BMW, Mazda, and VW, have gone flat. All in all, these changes signal a great rebranding during a pivotal moment for the industry. Honda now joins the sweep of rebrands with a logo that wouldn’t look out of place on the outside of a spaceship or worn as a communication badge by an alien admiral in a sci-fi film. It’s a clean, simple mark that’s versatile enough to work well at small scales, on digital screens, in a single color, or as a car badge. Honda first unveiled the mark in 2024 in dramatic fashion. It launched at that year’s Consumer Electronics Show on a pair of Honda 0 Series concept cars—the Saloon and Space-Hub—that look like they were built for the 2025 movie Tron: Ares and NASA’s Artemis mission to the moon, respectively. The company announced on January 13 that the mark seen on those concept cars will now be used as the symbol to represent the business. It will appear across touchpoints such as dealership locations, communication initiatives, and motorsports events. Next year, it will finally begin appearing on Honda EVs and hybrid-electric vehicles. This is a future-forward rebrand that’s years in the making. “The automobile market is currently undergoing a major transformation with electrification and application of intelligent technologies,” Honda said in a statement. “The new H mark will represent the ‘second founding,’ which Honda is pursuing with strong determination to lead the way.” Known for models like the Accord, Civic, and CR-V, Honda is a brand associated with affordability and value. With its sci-fi-ready new logo, though, the company is aiming for a brand identity that drivers will soon associate with traits like transformation and advancement. View the full article

The industry vendor SitusAMC has not publicly disclosed how many consumers, nor how many banks and lenders, were impacted in a cyberattack last fall. View the full article

A new mandatory safety feature requires Roblox users in the U.S. to submit to facial age estimation via the app to access its chat feature. The online gaming platform announced it was implementing the system to prevent children younger than 16 from communicating with adults. About 42% of Roblox users are younger than 13. But a cursory scroll on eBay found that various listings of age-verified Roblox accounts are available for purchase, some for as little as $2.99. This allows the purchaser to sign in to the account without having to use any ID or facial scan, voiding the new safety feature Roblox has implemented. The description of one listing (since removed) read: “The product is an Age Verified Roblox account for users between the ages of 13-15. This account comes with chat unlocked, allowing users to communicate with other players aged 9-17.” After Wired flagged the listings in a recent report, eBay said the company was removing them for violating the site’s policies. At the time of this writing, Fast Company found 27 results when searching for “Roblox age verified account.” That’s not the only problem Roblox is contending with. The system has also had trouble correctly estimating user’s ages, mislabeling some adults as children and vice versa. One X user wrote that their 10-year-old brother was misidentified as a 16- to 17-year-old. The replies are full of others sharing similar stories. “I have a full ass beard and it put my alt on a 13-16 age range,” one responded to the post. “I’m 23 (nearly 24) and it’s forced me as a 16-17 year old,” another wrote. Another X user posted a video of them circumventing the age verification using a 3D animated avatar, which Roblox’s system identified as over 18. Another user, somewhat unbelievably, fooled the system into thinking he was over the age of 21 by drawing on facial hair with a marker. At present, nearly 80 active lawsuits accuse Roblox of enabling child exploitation, with some parents alleging their children encountered predators on the app. A Roblox spokesperson told Fast Company: “We’re excited to see that tens of millions of users have already completed the process, proving that the vast majority of our community values a safer, more age-appropriate environment. To roll this out to a global community of over 150 million daily active users is a huge undertaking and we’re working to smooth out the transition.” Roblox has previously put out statements saying the company is “constantly evaluating user behavior to determine if someone is significantly older or younger than expected. In these situations, we will soon begin asking users to repeat the age-check process.” Last week the company also became “aware of instances where parents age check on behalf of their children, leading to kids being aged to 21+.” View the full article

WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites. The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal. View the full article

The new year is a time for resolutions. This year, governments, platforms, and campaigners all seem to have hit on the same ones: Children should spend less time online, and companies should know exactly how old their users are. From TikTok’s infinite scroll to chatbots like xAI’s Grok that can spin up uncensored answers to almost any question in seconds, addictive and inappropriate online options leave legislators and regulators worried. The result is a new kind of arms race: Lawmakers, often spooked by headlines about mental health, extremism, or sexual exploitation, are turning to age gates, usage caps, and outright bans as solutions to social media’s problems. Just in the past week, we’ve seen Grok become Exhibit A in the debate about harmful content as it helps undress users, while states consider or enact bans, blocks, and time limits on using tech. “Right now, the regulatory debate seems to exclusively focus on how certain internet services are net negatives, and banning access to minors to such services,” says Catalina Goanta, associate professor in private law and technology at Utrecht University in the Netherlands. That black-and-white approach is easy for politicians to parse, but doesn’t necessarily communicate the nuance involved in tech and its potential for good. “The scientific debate shows us a much more nuanced landscape of what can be harmful to minors, and that will depend on so many more aspects than just a child having a phone in their hands,” says Goanta. Legislators are moving quickly to throw a protective shield around younger users. A December 2025 proposed law in Texas would have required Apple and Google to verify user ages and get parental consent for minors’ app downloads, but was blocked just before Christmas. Meanwhile, as outright bans are being blocked, states are pushing forward with rules that cap social media access. Virginia’s default one-hour daily cap for under-16s was launched with a requirement for “commercially reasonable” age checks. However, it has already been challenged in court by a lawsuit filed by NetChoice, an association that seeks to “make the Internet safe for free enterprise and free expression.” The group, which includes Amazon, Google, Meta and OpenAI as members, says imposing a time block on social media is like limiting the ability to read books or watch documentaries. “All of the laws have been challenged, and the court’s ruling on the Texas law doesn’t bode well for the other state laws,” says Adam Kovacevich, founder and CEO of the Chamber of Progress, which he describes as “a center-left tech industry policy coalition.” But, he says, some of this tough talk is also allegedly helped by big tech firms themselves, “It’s important to keep in mind that the app store age verification bills have been written and advanced by Meta, largely as a way of getting themselves from defense onto offense.” The Texas law is just one out of many that are cropping up around the United States—and around the world. Across the Atlantic, France is pursuing an Australia-style ban on social media for under-15s this year, while the U.K.’s official (if not likely) opposition party, the Conservatives, has also backed a social media ban for under-16s. That court challenge is an augur of what’s to come in 2026, reckons Kovacevich. “Legislators keep pushing and pushing with age verification mandates, warning labels, and design mandates, and they keep running into the same two buzzsaws again and again,” he says: “Users’ privacy rights and the First Amendment.” The legislative surge is part of a broader tech temperance movement aimed at social media, apps, and AI. In the U.K., the Online Safety Act’s child-safety provisions came into practical effect in July 2025, requiring platforms likely to be accessed by children to implement “highly effective” age-assurance measures and shield young users from content promoting self-harm, suicide, violence, and pornography. With Grok, the law is facing its first big test for the body in charge, communications regulator Ofcom. Across the European Union, the Digital Services Act’s rules on minors’ data and recommender systems are also tightening. The question now is whether courts—and users—will tolerate the friction these laws create. “Regulators have to resolve an inherent tension,” says Goanta. “Do we want children to have agency over their access to and conduct on the internet—the children’s rights narrative. Or do we consider that they have limited capacity because they are not yet fully developed, and their guardians get to make decisions for them?” She points out that there can be plenty of solutions that fall between both extremes. “But the resulting spectrum should be the focus of debates, and not moral panics.” View the full article

Imagine you’re talking to someone and they suddenly start to add advertising to the exchange. What might that look like? In a 1965 episode of the classic sitcom I Dream of Jeannie, the protagonist uses her magical powers to create fake parents for herself in order to impress a date. She crafts them to be “just like the people on television commercials,” making them speak using sentences from commercials. Her synthetic “parents” appear friendly and normal—until they start talking, reciting ads verbatim for products like “streak-away” for gray hair, dish soap, “Grippo” denture adhesive, and deodorant. They have so much to say, yet communicate nothing at all. Something similar might happen if OpenAI goes forward with its rumored plans to add advertising to ChatGPT. Last December, an article in Futurism, citing internal sources at OpenAI, suggested ad adoption could be near. Recently, The Information reported that the company is hiring “digital advertising veterans” and that it will install a secondary model capable of evaluating if a conversation “has commercial intent,” before offering up relevant ads in the chat responses. Annoying ads within ChatGPT could be for things as banal as a grocery product, a local destination to visit, or a handyman service. But they could also be a lot of something else—something dangerous. Given ChatGPT’s track record, some poor soul might be pouring their heart out to the chatbot, only to be advised of a special on rope at their local hardware store. I’m not making light of the latter—It could happen. There can’t be true oversight with LLMs. And that’s only one of their problems. Context is the Holy Grail OpenAI’s advertising move is a bold and brilliant, but potentially terrible, crude attempt to automate contextual “understanding,” a missing link with the push toward combining big data and surveillance. For a long time, newspapers and radio stations were local and distributed. As transportation connected us and technology improved, the opportunity to distribute more centralized news from single, larger sources became possible. Television began with a few channels and concentrated programming that was the same across broad regions. This ushered in a heyday for advertisers who sponsored TV content and could show single ads to millions of viewers. As a distributed technology, the internet disrupted many forms of traditional media, and advertisers have been scrambling to try to reach us in new ways. While technology has enabled advertisers to benefit from our location in an attempt to hone in on what might appeal to us, internet ads are often not contextually relevant to what we want or need. What OpenAI intends to do with advertising, via ChatGPT’s self-reported 900 million weekly users, will synthesize the local distributed model. This will enable the platform to reach into our homes in the same way that mass television once possessed. It’s an attempt to unify and bypass the interfaces of phones and computers that we currentlyuse. In the process, OpenAI willbe creating a “super platform” for informational use and processing. The algorithms don’t know us Within its current platform, ChatGPT offers a conversational medium of interaction and query; each chat captures how we use language, more detailed descriptions of the problems we seek to solve, and many of our needs. Thus, the opportunity for OpenAI to have platform control, along with access to our inner thoughts, all with the surveillance capability to compile these into targeted individual ads, is the ultimate goal for advertisers: to really reach us, deep inside our thoughts. However, this outcome is unlikely. The problem with this model is that it still relies on computational compiling and sorting. The algorithms won’t know us, or form relationships with us. Because of that, they can’t actually recommend true advertising solutions to our problems—just like these algorithms can’t solve our problems now. But their results can mimic helpfulness, just like Jeannie’s synthetic parents. While collecting and compiling our online data has brought advertisers closer to knowing what they think we need, what has been missing is an understanding of the context of what these actions mean to us. Qualitative research, which helps to discover the how, why, and what of interaction, has been pushed aside through the rush to embrace big data. The LLMs that feed chatbots are not magical: They are algorithms that statistically match words and rank them from sources that the model was trained on. An LLM “listening to our conversations” will not “understand” context as human qualitative researchers can. Thus, the ads that ChatGPT will suggest from our conversations may seem like a match, but they’re unlikely to offer anything contextually substantial. Another idea OpenAI suggests is that sponsored results could get preferential treatment. Subscribers might get better matching ads, but, again, because this is all based on word matching, it may not matter much. (It hasn’t been revealed if there will be an option to avoid such advertising completely.) The trust is an illusion An OpenAI spokesperson told The Information: “People have a trusted relationship with ChatGPT, and any approach would be designed to respect that trust.” But there’s a big difference between having a social relationship with someone and having a trusted social relationship. Many of us are trained to fill in social gaps when we interact with others who are trying to communicate with us. In that context, we may project sociability—and, thus, trust—onto them. By seeming to respond to us with a point of view and a chat style that feels personal, ChatGPT perpetuates that illusion of sociability and trust. By leveraging our innate social behaviors, ChatGPT also leverages that behavioral goodwill. But that sociability and “trust” is in our heads. It isn’t real—it’s just an algorithm. ChatGPT is merely a way for OpenAI’s LLM outcomes to be presented to us. Is it trusted and social to siphon people’s knowledge and work to train a model? If OpenAI were a person, we’d say no, pointing out how that’s akin to a sociopath stealing our ideas and work and presenting them to others. But because we “converse” with ChatGPT, we project a trust upon it that it can’t earn because it is not human. OpenAI adding advertising to ChatGPT seems like an inevitability. If we use this tool, we need to remember that we cannot form bonds to it, that it cannot have a relationship with us, and that all it can do is word match. Any ad it serves us will be based on what we tell it, but it can’t “think” about all we tell it and propose an ad that speaks explicitly to us as a trusted friend who knows us would do. It is best to keep that in mind as these tools evolve to seemingly “understand” us. OpenAI as a company could try to earn its customers’ trust by discovering what its customers want and need using qualitative research rather than foisting its advertising decisions upon us. Even so, the idea that this advertising model will scale and deliver contextually relevant advertising to “900 million weekly users” seems unrealistic. Context, especially driven through LLMs that already have issues with “slop, hallucinations, and outright lies”, can be a challenging match for advertisers, who need reliable recommendations to keep the integrity of their brands and reputations. Without trust formed between entities, we’re all at risk of being played: OpenAI, who believes their algorithms will deliver what they promise, the advertisers who trust that their ads will accurately match the user’s context and interest, and those who use ChatGPT, a service they trust that, in fact, seems intent upon using them for revenue instead. View the full article

Online reputation refers to how consumers perceive your business based on their experiences, reviews, and interactions across digital platforms. It greatly influences trust and purchasing decisions, with studies showing that 90% of consumers read reviews before buying. A strong online reputation can improve customer loyalty and attract new clients. Comprehending and managing your online presence is essential for success, especially in a competitive market. What strategies can you employ to shape this critical aspect of your business? Key Takeaways Online reputation refers to the perception of a business based on reviews, experiences, and customer interactions, significantly influencing consumer decisions. A positive online reputation can enhance consumer trust, with 74% of consumers preferring businesses with favorable reviews. 90% of consumers read reviews before purchasing, underscoring the necessity of managing one’s online presence effectively. Negative feedback can deter 70% of potential customers, highlighting the importance of maintaining a positive image to attract buyers. Proactive reputation management, including responding to reviews and conducting brand audits, is essential for long-term business success. Understanding Online Reputation Comprehending your online reputation is vital, especially since it can greatly influence how potential customers perceive your business. The online reputation definition encompasses how consumers view your brand based on their experiences, reviews, and interactions across various digital platforms. With 90% of consumers reading reviews before making a purchase decision, it’s clear that online reputation plays a significant role in shaping consumer behavior. A positive online reputation can boost trust, as 74% of consumers are more likely to trust businesses with favorable reviews. Furthermore, 82% of people regard testimonials from other customers as reliable as personal recommendations. This underscores the significance of managing your online presence effectively, as businesses with strong reputations often experience higher customer conversion rates. Conversely, a poor reputation can drive potential customers away, making it imperative to maintain a positive online presence to cultivate loyalty and improve overall credibility. The Importance of Online Reputation for Businesses Online reputation is more than just a reflection of customer experiences; it’s a key factor in the success of any business today. The importance of online reputation can’t be overstated, as 75% of consumers read online reviews before making a purchase. A positive reputation can boost consumer trust by 74%, leading to higher conversion rates and increased repeat business. Additionally, 71% of social media users have made purchases based on what they saw online, underscoring the impact of a strong online presence on sales. This is particularly critical for small businesses, which often have fewer reviews and are more vulnerable to the effects of online reputation. Poor online images can deter potential customers, as the average consumer reads up to 10 reviews before deciding whether to trust a business. Therefore, actively managing your online reputation is vital for growth and survival in today’s competitive market. How Online Reputation Influences Consumer Behavior Your online reputation plays an essential role in shaping consumer behavior, as it directly affects trust and credibility. When potential buyers see positive reviews and testimonials, they’re more likely to make a purchase, especially influenced by social media recommendations. Conversely, a negative reputation can drive away a significant number of customers, highlighting the need for effective reputation management. Trust and Credibility Factors As consumers navigate their purchasing decisions, trust and credibility play a fundamental role in shaping their choices. Research shows that 75% of consumers read online reviews before making a purchase, highlighting the importance of online reputation management meaning. A positive online reputation can markedly influence consumer behavior; 74% of consumers trust businesses with favorable reviews, whereas 82% regard testimonials as trustworthy as personal recommendations. This trust can lead to improved conversion rates, with businesses experiencing up to a 25% increase in sales. Conversely, a negative reputation can deter 70% of potential customers, emphasizing how essential it’s for businesses to actively manage their online presence. Clearly, your online reputation is critical in establishing trust and credibility with your audience. Social Media Impact Though many factors influence consumer behavior, the role of social media in shaping online reputation can’t be overstated. You might be surprised to learn that 75% of consumers read online reviews before making a purchase, underscoring what’s online reputation’s crucial role in decision-making. Furthermore, 71% of social media users buy items they discover on these platforms, showing a strong online reputation can drive sales. Engaging with your audience is likewise critical, as 88% of customers prefer brands that respond to reviews. Positive feedback can boost trust by 74%, which directly impacts purchasing behavior. Considering that the average consumer reads around 10 reviews before trusting a business, maintaining a favorable online presence is imperative to attract potential customers. Purchase Decision Influence Online reputation greatly influences purchasing decisions, particularly in today’s digital environment. Research indicates that about 75% of consumers read online reviews before buying, showing how crucial your business’s online reputation is. When positive reviews are present, 74% of consumers tend to trust a business more, emphasizing the need for effective online reputation management. On average, potential customers read around 10 reviews to feel confident in their choice, highlighting the importance of accumulating favorable testimonials. Furthermore, 71% of social media users make purchases after seeing products online, further illustrating this influence. Nonetheless, negative reviews can deter 22% of prospective customers, underlining the critical need to manage your online reputation effectively to prevent adverse perceptions and boost consumer confidence. The Role of Reviews in Shaping Reputation Reviews play an essential role in shaping your brand’s reputation, as about 75% of consumers read them before making a purchase. Positive feedback can greatly boost consumer trust, with 74% of shoppers feeling more confident when they see favorable reviews. Conversely, negative reviews can deter potential customers, highlighting the importance of actively managing your online reputation. Impact on Consumer Trust In today’s digital environment, consumer trust is heavily influenced by the presence and content of online reviews. Research shows that 90% of consumers read reviews before making a purchase, underscoring their essential role in shaping trust. Furthermore, 82% of consumers trust testimonials as much as personal recommendations, indicating that peer feedback considerably impacts your brand’s perception. Positive reviews can boost consumer trust by 74%, enhancing your credibility in a competitive market. On average, consumers read about 10 reviews to feel confident in a business, highlighting the need for effective online reputation management. Brands that engage with reviews can enjoy higher conversion rates, as 88% of consumers prefer businesses that actively respond to feedback, further solidifying trust. Influence on Purchase Decisions How do reviews shape your buying decisions? In today’s digital age, 90% of consumers read online reviews before making a purchase. This statistic underscores the critical role that reviews play in influencing your choices. You’re likely to trust testimonials as much as personal recommendations—82% of consumers do. Positive reviews can boost your trust in a brand by 74%, making them crucial for online reputation management. Typically, you might read about 10 reviews to feel confident in a business, highlighting the importance of accumulating quality feedback. A strong online reputation, reinforced by favorable reviews, can lead to higher conversion rates, as you’re more inclined to choose brands that project a positive image. Your purchasing decisions are heavily swayed by this feedback. Engaging With Customers Online Engaging with customers online is essential for building a strong brand presence, especially since 88% of consumers prefer brands that actively respond to online reviews. This engagement isn’t just about responding; it greatly influences consumer behavior. Research indicates that 75% of consumers read online reviews before making a purchase, which shows how important your interactions are for driving sales and shaping brand perception. Strategies for Effective Online Reputation Management To effectively manage your online reputation, start by conducting regular audits of your brand across various platforms, as this helps you spot and address negative feedback quickly. Engaging with customers on social media is essential, as it not just builds relationships but additionally gives you the chance to showcase positive content like reviews and testimonials. Regular Brand Audits Regular brand audits are vital for grasping and managing your online reputation, as they provide valuable insights into customer sentiment and perceptions. By conducting these audits regularly, you can identify how your brand is viewed across various platforms, including social media, review sites, and search engines. With 90% of consumers reading reviews before making purchases, grasping this digital reputation definition is fundamental for success. Analyzing customer feedback helps you uncover strengths and weaknesses, enabling data-driven decisions that improve satisfaction. Engaging with feedback promotes transparency and builds trust, as 74% of consumers are more likely to trust businesses with positive reviews. Implementing audit findings into your marketing strategies can likewise enhance search engine rankings and boost online visibility. Engage on Social Media Even though many businesses recognize the importance of social media, effectively engaging with customers on these platforms is crucial for managing your online reputation. By responding to online reviews, you not only demonstrate commitment to customer satisfaction but additionally improve your reputation, as 88% of customers prefer brands that engage with them. Active participation helps you monitor brand sentiment and address concerns in real-time, preventing PR crises. Regularly sharing valuable content nurtures relationships, enhancing loyalty. Utilizing social media listening tools allows you to track feedback across platforms, guiding your marketing strategies. Strategy Benefit Respond to reviews Builds trust and loyalty Share valuable content Engages and informs customers Use listening tools Tracks sentiment and insights Encourage Positive Content Encouraging positive content is a crucial strategy for effective online reputation management, as it helps build trust and credibility with potential customers. When you actively solicit feedback from satisfied customers, you greatly increase the likelihood of receiving positive reviews. Since 74% of consumers trust positive feedback, showcasing these reviews on your website and social media can improve engagement. Consider creating shareable content that highlights customer success stories, as 71% of social media users are influenced by what they see in their feeds. Regularly responding to positive reviews not just strengthens customer relationships but also boosts your search engine optimization (SEO). Comprehending why online reputation management is important is key to cultivating a favorable online presence that attracts new clients. Tools for Monitoring Online Reputation Monitoring your online reputation is crucial for maintaining a positive brand image in today’s digital environment, where customers share opinions across numerous platforms. Online reputation management tools are critical for tracking brand mentions on social media, review sites, and forums. They provide a thorough comprehension of public sentiment, allowing you to gauge customer opinions effectively. These tools often aggregate data from multiple channels, giving you a centralized dashboard to manage online conversations. Advanced features like multichannel notifications and reporting analytics enable you to respond swiftly to reviews and grasp customer feedback in context. Benefits of Proactive Reputation Management Effective proactive reputation management offers several essential benefits that can improve your business’s success. For starters, it can lead to a remarkable 74% increase in consumer trust, as positive reviews heavily influence purchasing decisions. By actively managing your online reputation, you’re likely to see a 10% higher customer conversion rate, since potential customers prefer businesses with favorable feedback. Engaging with and encouraging reviews builds customer loyalty, which is vital, considering that 82% of consumers trust testimonials as much as personal recommendations. Furthermore, organizations that focus on reputation management often experience improved search engine rankings, as positive online sentiment boosts visibility in search results. Finally, proactively addressing reputation allows you to identify negative trends early, helping you prevent potential crises and protect your brand perception. These benefits of online reputation management can greatly contribute to your business’s long-term growth and sustainability. Handling Negative Feedback and Crises Even though proactive reputation management greatly improves your business’s overall standing, knowing how to handle negative feedback and crises is just as important. Swiftly addressing negative interactions is essential, as 70% of consumers are likely to return if their complaints are handled effectively. Engaging with negative reviews can attract even more customers, with 45% of consumers more inclined to visit businesses that respond. Acknowledging and validating customer concerns matters too; 83% appreciate transparency and apologies when brands are in the wrong. By proactively managing your online reputation, you can reduce the impact of negative feedback by up to 50%. Implementing a structured response strategy not merely helps you navigate crises but can additionally improve overall customer satisfaction by 33%. Fundamentally, effective online reputation management is critical for maintaining trust and ensuring your business continues to thrive, even during challenging times. Building a Positive Online Presence Building a positive online presence is essential for any business aiming to attract and retain customers. A strong online reputation can greatly influence your success, as 75% of consumers read online reviews before making a purchase. To effectively build your online presence, consider these key strategies: Engage with customer reviews to establish trust. Encourage satisfied customers to leave positive feedback. Actively manage your online interactions to maintain credibility. Frequently Asked Questions What Is an Online Reputation and Why Is It Important? Your online reputation is how others perceive you based on your digital interactions, including reviews and social media comments. It’s vital since it directly influences consumer trust and purchasing decisions. With about 75% of consumers reading reviews before buying, a positive reputation can greatly boost your sales. Conversely, a poor reputation can drive potential customers away. Maintaining a strong online presence is fundamental for building credibility and nurturing long-term relationships with your audience. What Is Your E-Reputation and Why Is It Important? Your e-reputation reflects how others perceive you online, based on reviews, social media interactions, and digital content. It’s vital since a strong e-reputation can boost consumer trust, influencing purchasing decisions. Research shows that 90% of consumers read reviews before buying, and a positive image can greatly increase customer loyalty. Conversely, a negative reputation can deter potential customers, making it important to actively manage your online presence for sustained success and credibility. What Is Reputation and Why Is It Important? Reputation is how people perceive you or your brand based on experiences and interactions. It’s important since it influences trust and decision-making; positive reputations can lead to increased customer engagement and loyalty. When your reputation is solid, potential customers are more likely to choose your products or services over competitors. Conversely, a poor reputation can deter customers, harm relationships, and in the end impact your long-term success in the marketplace. Is It Important to Maintain Your Online Reputation? Maintaining your online reputation is vital as it directly affects consumer trust and purchasing decisions. When you engage with customers and respond to their feedback, you build credibility and loyalty. Positive online reviews can greatly increase sales, whereas poor ratings may lead to losing potential customers. Given that a large percentage of consumers rely on online feedback, neglecting your reputation can have serious financial consequences for your business. Staying proactive in managing it’s critical for success. Conclusion In summary, managing your online reputation is vital in today’s digital environment. It not only affects consumer trust but also influences purchasing decisions. By actively engaging with customers, monitoring reviews, and addressing feedback, you can build and maintain a positive image. Proactive reputation management helps mitigate crises and encourages loyalty. In the end, a strong online reputation contributes to your business’s success and growth, making it a key aspect of your overall strategy. Image via Google Gemini and ArtSmart This article, "What Is Online Reputation and Why It Matters?" was first published on Small Business Trends View the full article

Online reputation refers to how consumers perceive your business based on their experiences, reviews, and interactions across digital platforms. It greatly influences trust and purchasing decisions, with studies showing that 90% of consumers read reviews before buying. A strong online reputation can improve customer loyalty and attract new clients. Comprehending and managing your online presence is essential for success, especially in a competitive market. What strategies can you employ to shape this critical aspect of your business? Key Takeaways Online reputation refers to the perception of a business based on reviews, experiences, and customer interactions, significantly influencing consumer decisions. A positive online reputation can enhance consumer trust, with 74% of consumers preferring businesses with favorable reviews. 90% of consumers read reviews before purchasing, underscoring the necessity of managing one’s online presence effectively. Negative feedback can deter 70% of potential customers, highlighting the importance of maintaining a positive image to attract buyers. Proactive reputation management, including responding to reviews and conducting brand audits, is essential for long-term business success. Understanding Online Reputation Comprehending your online reputation is vital, especially since it can greatly influence how potential customers perceive your business. The online reputation definition encompasses how consumers view your brand based on their experiences, reviews, and interactions across various digital platforms. With 90% of consumers reading reviews before making a purchase decision, it’s clear that online reputation plays a significant role in shaping consumer behavior. A positive online reputation can boost trust, as 74% of consumers are more likely to trust businesses with favorable reviews. Furthermore, 82% of people regard testimonials from other customers as reliable as personal recommendations. This underscores the significance of managing your online presence effectively, as businesses with strong reputations often experience higher customer conversion rates. Conversely, a poor reputation can drive potential customers away, making it imperative to maintain a positive online presence to cultivate loyalty and improve overall credibility. The Importance of Online Reputation for Businesses Online reputation is more than just a reflection of customer experiences; it’s a key factor in the success of any business today. The importance of online reputation can’t be overstated, as 75% of consumers read online reviews before making a purchase. A positive reputation can boost consumer trust by 74%, leading to higher conversion rates and increased repeat business. Additionally, 71% of social media users have made purchases based on what they saw online, underscoring the impact of a strong online presence on sales. This is particularly critical for small businesses, which often have fewer reviews and are more vulnerable to the effects of online reputation. Poor online images can deter potential customers, as the average consumer reads up to 10 reviews before deciding whether to trust a business. Therefore, actively managing your online reputation is vital for growth and survival in today’s competitive market. How Online Reputation Influences Consumer Behavior Your online reputation plays an essential role in shaping consumer behavior, as it directly affects trust and credibility. When potential buyers see positive reviews and testimonials, they’re more likely to make a purchase, especially influenced by social media recommendations. Conversely, a negative reputation can drive away a significant number of customers, highlighting the need for effective reputation management. Trust and Credibility Factors As consumers navigate their purchasing decisions, trust and credibility play a fundamental role in shaping their choices. Research shows that 75% of consumers read online reviews before making a purchase, highlighting the importance of online reputation management meaning. A positive online reputation can markedly influence consumer behavior; 74% of consumers trust businesses with favorable reviews, whereas 82% regard testimonials as trustworthy as personal recommendations. This trust can lead to improved conversion rates, with businesses experiencing up to a 25% increase in sales. Conversely, a negative reputation can deter 70% of potential customers, emphasizing how essential it’s for businesses to actively manage their online presence. Clearly, your online reputation is critical in establishing trust and credibility with your audience. Social Media Impact Though many factors influence consumer behavior, the role of social media in shaping online reputation can’t be overstated. You might be surprised to learn that 75% of consumers read online reviews before making a purchase, underscoring what’s online reputation’s crucial role in decision-making. Furthermore, 71% of social media users buy items they discover on these platforms, showing a strong online reputation can drive sales. Engaging with your audience is likewise critical, as 88% of customers prefer brands that respond to reviews. Positive feedback can boost trust by 74%, which directly impacts purchasing behavior. Considering that the average consumer reads around 10 reviews before trusting a business, maintaining a favorable online presence is imperative to attract potential customers. Purchase Decision Influence Online reputation greatly influences purchasing decisions, particularly in today’s digital environment. Research indicates that about 75% of consumers read online reviews before buying, showing how crucial your business’s online reputation is. When positive reviews are present, 74% of consumers tend to trust a business more, emphasizing the need for effective online reputation management. On average, potential customers read around 10 reviews to feel confident in their choice, highlighting the importance of accumulating favorable testimonials. Furthermore, 71% of social media users make purchases after seeing products online, further illustrating this influence. Nonetheless, negative reviews can deter 22% of prospective customers, underlining the critical need to manage your online reputation effectively to prevent adverse perceptions and boost consumer confidence. The Role of Reviews in Shaping Reputation Reviews play an essential role in shaping your brand’s reputation, as about 75% of consumers read them before making a purchase. Positive feedback can greatly boost consumer trust, with 74% of shoppers feeling more confident when they see favorable reviews. Conversely, negative reviews can deter potential customers, highlighting the importance of actively managing your online reputation. Impact on Consumer Trust In today’s digital environment, consumer trust is heavily influenced by the presence and content of online reviews. Research shows that 90% of consumers read reviews before making a purchase, underscoring their essential role in shaping trust. Furthermore, 82% of consumers trust testimonials as much as personal recommendations, indicating that peer feedback considerably impacts your brand’s perception. Positive reviews can boost consumer trust by 74%, enhancing your credibility in a competitive market. On average, consumers read about 10 reviews to feel confident in a business, highlighting the need for effective online reputation management. Brands that engage with reviews can enjoy higher conversion rates, as 88% of consumers prefer businesses that actively respond to feedback, further solidifying trust. Influence on Purchase Decisions How do reviews shape your buying decisions? In today’s digital age, 90% of consumers read online reviews before making a purchase. This statistic underscores the critical role that reviews play in influencing your choices. You’re likely to trust testimonials as much as personal recommendations—82% of consumers do. Positive reviews can boost your trust in a brand by 74%, making them crucial for online reputation management. Typically, you might read about 10 reviews to feel confident in a business, highlighting the importance of accumulating quality feedback. A strong online reputation, reinforced by favorable reviews, can lead to higher conversion rates, as you’re more inclined to choose brands that project a positive image. Your purchasing decisions are heavily swayed by this feedback. Engaging With Customers Online Engaging with customers online is essential for building a strong brand presence, especially since 88% of consumers prefer brands that actively respond to online reviews. This engagement isn’t just about responding; it greatly influences consumer behavior. Research indicates that 75% of consumers read online reviews before making a purchase, which shows how important your interactions are for driving sales and shaping brand perception. Strategies for Effective Online Reputation Management To effectively manage your online reputation, start by conducting regular audits of your brand across various platforms, as this helps you spot and address negative feedback quickly. Engaging with customers on social media is essential, as it not just builds relationships but additionally gives you the chance to showcase positive content like reviews and testimonials. Regular Brand Audits Regular brand audits are vital for grasping and managing your online reputation, as they provide valuable insights into customer sentiment and perceptions. By conducting these audits regularly, you can identify how your brand is viewed across various platforms, including social media, review sites, and search engines. With 90% of consumers reading reviews before making purchases, grasping this digital reputation definition is fundamental for success. Analyzing customer feedback helps you uncover strengths and weaknesses, enabling data-driven decisions that improve satisfaction. Engaging with feedback promotes transparency and builds trust, as 74% of consumers are more likely to trust businesses with positive reviews. Implementing audit findings into your marketing strategies can likewise enhance search engine rankings and boost online visibility. Engage on Social Media Even though many businesses recognize the importance of social media, effectively engaging with customers on these platforms is crucial for managing your online reputation. By responding to online reviews, you not only demonstrate commitment to customer satisfaction but additionally improve your reputation, as 88% of customers prefer brands that engage with them. Active participation helps you monitor brand sentiment and address concerns in real-time, preventing PR crises. Regularly sharing valuable content nurtures relationships, enhancing loyalty. Utilizing social media listening tools allows you to track feedback across platforms, guiding your marketing strategies. Strategy Benefit Respond to reviews Builds trust and loyalty Share valuable content Engages and informs customers Use listening tools Tracks sentiment and insights Encourage Positive Content Encouraging positive content is a crucial strategy for effective online reputation management, as it helps build trust and credibility with potential customers. When you actively solicit feedback from satisfied customers, you greatly increase the likelihood of receiving positive reviews. Since 74% of consumers trust positive feedback, showcasing these reviews on your website and social media can improve engagement. Consider creating shareable content that highlights customer success stories, as 71% of social media users are influenced by what they see in their feeds. Regularly responding to positive reviews not just strengthens customer relationships but also boosts your search engine optimization (SEO). Comprehending why online reputation management is important is key to cultivating a favorable online presence that attracts new clients. Tools for Monitoring Online Reputation Monitoring your online reputation is crucial for maintaining a positive brand image in today’s digital environment, where customers share opinions across numerous platforms. Online reputation management tools are critical for tracking brand mentions on social media, review sites, and forums. They provide a thorough comprehension of public sentiment, allowing you to gauge customer opinions effectively. These tools often aggregate data from multiple channels, giving you a centralized dashboard to manage online conversations. Advanced features like multichannel notifications and reporting analytics enable you to respond swiftly to reviews and grasp customer feedback in context. Benefits of Proactive Reputation Management Effective proactive reputation management offers several essential benefits that can improve your business’s success. For starters, it can lead to a remarkable 74% increase in consumer trust, as positive reviews heavily influence purchasing decisions. By actively managing your online reputation, you’re likely to see a 10% higher customer conversion rate, since potential customers prefer businesses with favorable feedback. Engaging with and encouraging reviews builds customer loyalty, which is vital, considering that 82% of consumers trust testimonials as much as personal recommendations. Furthermore, organizations that focus on reputation management often experience improved search engine rankings, as positive online sentiment boosts visibility in search results. Finally, proactively addressing reputation allows you to identify negative trends early, helping you prevent potential crises and protect your brand perception. These benefits of online reputation management can greatly contribute to your business’s long-term growth and sustainability. Handling Negative Feedback and Crises Even though proactive reputation management greatly improves your business’s overall standing, knowing how to handle negative feedback and crises is just as important. Swiftly addressing negative interactions is essential, as 70% of consumers are likely to return if their complaints are handled effectively. Engaging with negative reviews can attract even more customers, with 45% of consumers more inclined to visit businesses that respond. Acknowledging and validating customer concerns matters too; 83% appreciate transparency and apologies when brands are in the wrong. By proactively managing your online reputation, you can reduce the impact of negative feedback by up to 50%. Implementing a structured response strategy not merely helps you navigate crises but can additionally improve overall customer satisfaction by 33%. Fundamentally, effective online reputation management is critical for maintaining trust and ensuring your business continues to thrive, even during challenging times. Building a Positive Online Presence Building a positive online presence is essential for any business aiming to attract and retain customers. A strong online reputation can greatly influence your success, as 75% of consumers read online reviews before making a purchase. To effectively build your online presence, consider these key strategies: Engage with customer reviews to establish trust. Encourage satisfied customers to leave positive feedback. Actively manage your online interactions to maintain credibility. Frequently Asked Questions What Is an Online Reputation and Why Is It Important? Your online reputation is how others perceive you based on your digital interactions, including reviews and social media comments. It’s vital since it directly influences consumer trust and purchasing decisions. With about 75% of consumers reading reviews before buying, a positive reputation can greatly boost your sales. Conversely, a poor reputation can drive potential customers away. Maintaining a strong online presence is fundamental for building credibility and nurturing long-term relationships with your audience. What Is Your E-Reputation and Why Is It Important? Your e-reputation reflects how others perceive you online, based on reviews, social media interactions, and digital content. It’s vital since a strong e-reputation can boost consumer trust, influencing purchasing decisions. Research shows that 90% of consumers read reviews before buying, and a positive image can greatly increase customer loyalty. Conversely, a negative reputation can deter potential customers, making it important to actively manage your online presence for sustained success and credibility. What Is Reputation and Why Is It Important? Reputation is how people perceive you or your brand based on experiences and interactions. It’s important since it influences trust and decision-making; positive reputations can lead to increased customer engagement and loyalty. When your reputation is solid, potential customers are more likely to choose your products or services over competitors. Conversely, a poor reputation can deter customers, harm relationships, and in the end impact your long-term success in the marketplace. Is It Important to Maintain Your Online Reputation? Maintaining your online reputation is vital as it directly affects consumer trust and purchasing decisions. When you engage with customers and respond to their feedback, you build credibility and loyalty. Positive online reviews can greatly increase sales, whereas poor ratings may lead to losing potential customers. Given that a large percentage of consumers rely on online feedback, neglecting your reputation can have serious financial consequences for your business. Staying proactive in managing it’s critical for success. Conclusion In summary, managing your online reputation is vital in today’s digital environment. It not only affects consumer trust but also influences purchasing decisions. By actively engaging with customers, monitoring reviews, and addressing feedback, you can build and maintain a positive image. Proactive reputation management helps mitigate crises and encourages loyalty. In the end, a strong online reputation contributes to your business’s success and growth, making it a key aspect of your overall strategy. Image via Google Gemini and ArtSmart This article, "What Is Online Reputation and Why It Matters?" was first published on Small Business Trends View the full article

Next week’s “Free America Walkout” is asking Americans to walk out of work (and school) on Tuesday, January 20, to disrupt “business as usual” in protest of the The President administration’s recent actions and policies, including its treatment of immigrants, attempts to curb democracy, recent abuse by U.S. Immigration and Customs Enforcement (ICE) officers, and the recent fatal shooting of Renee Nicole Good in Minneapolis. The protest’s main organizers are the Women’s March. The group came to prominence the day after President Donald The President’s first inauguration in 2017, when it organized a massive nationwide protest, drawing hundreds of thousands of Americans to Washington, D.C. At that time, the protest on January 21, 2017, was the largest single-day protest in U.S. history. Now, nearly nine years later—almost to the day—the Women’s March is back, marking the one-year anniversary of The President’s second inauguration. “On January 20, we’re calling on people everywhere to turn their backs on fascism and walk out,” Rachel O’Leary Carmona, executive director of Women’s March, tells Fast Company. “Authoritarianism runs on our obedience, and we’re withdrawing it. We walk out because a free America is the only America worth calling great.” By disrupting “business as usual,” organizers explain they are sending a message to the administration that its actions will not be tolerated. “This is a protest and a promise. In the face of fascism, we will be ungovernable,” the Free America website says. Here’s what to know. What’s happening on Tuesday, January 20? More than 450 events are scheduled in all 50 U.S. states, as well as in Canada, France, Italy, and the Netherlands. Walkouts, sit-downs, vigils, and meetups are set to take place in Atlanta, Austin, Boston, Boulder, Houston, New York City, Oklahoma City, Phoenix, Portland (Oregon and Maine), San Francisco, Seattle, Tampa, Tucson, and Washington, D.C. These include school walkouts; marches to federal buildings, city halls, local court houses, and capitals; and more. Why a walkout, not a march? “Marches show how many people care. Walkouts show how much power we have,” the website says. “And we have seen the power of walkouts around the world—people from Poland to Chile who have fought peacefully and successfully to dismantle injustice and topple authoritarian regimes.” “At this moment, visibility alone isn’t enough,” the website continues. “We need action that tests our strength, builds coordination, and proves that noncompliance is a legitimate response to injustice.” Historically, walkouts and sit-ins—alongside protests—have been an effective nonviolent tool to create change. From the civil rights and anti-Vietnam War movements to the current New York City nurses’ strike, workers, students, teachers, and ordinary Americans have walked off the job and sat in protest to register their discontent. Who else is helping to organize the Free America Walkout? The day’s events are organized by the Women’s March organization along with 50501, a progressive grassroots movement, with a coalition of national and local partners including Feminist, Free DC, and the Immigrant Rights Committee in Tampa. View the full article

As we head into the new year, I am facing a daunting prospect. After over 34 years in higher education as a professor and administrator, I’m moving to the private sector to support more effective teaching practices. I would classify this change as a significant career pivot. I am changing market sectors (public sector to private) and shifting from serving a single institution to a global base of clients. Decisions like this are not to be made lightly. It is important to ensure that you are making this move to run toward something attractive and not just away from something that frustrates you. Here are three important considerations if you think a significant career move may be in your future. Why do you want to do this? Career pivots are generally rooted in dissatisfaction. There is something about the work you’re doing now that is frustrating or unsatisfying. For many people, there is a particular crisis that initiates the real desire to take a pivot. It could be an illness, accident, or death in the family, or it could be a crisis at work. Crises are helpful, because they allow people to take stock of their lives. Significant milestone events like a birthday or the end of a year can play the same role. However, dissatisfaction provides energy to run away from something. A career pivot also involves running toward something. So, a successful career pivot must also involve a reason to take on a new role. One common career switch involves moving from a position that no longer fits your personal values to one that is a better fit to the values important to you. For example, you may have been focused on achievement early in your career and now feel like doing something that benefits society is more important than personal gain. It is useful to be explicit about the ways that a new job may be a better fit to your personal values, because that compatibility is a crucial source of long-term satisfaction. In addition, you want to ensure that you are clear-eyed about what a new career path entails. Just about every job has a certain number of frustrating tasks you have to put up with. You want to acknowledge the frustrations and drudgery of the path you’re selecting so that you are not just engaging in the mythical belief that the new career path will be free of BS. How does your experience and expertise transfer? If you are going to be successful in the new role, there has to be something about your knowledge and skills that will enable you to contribute. Psychologists use the word transfer to name the capacity to take what you know and what you can do in one area and use it in another. As you contemplate this career pivot, talk to people who are already doing this work about their day-to-day work life. If possible, shadow one of them for a while. Think about how you would react or solve problems in the new work you would be doing. Are you able to take your experience and apply it in the new setting? At the same time, you want to be realistic about your willingness to learn. Some people are very comfortable in situations in which they are a relative novice. They don’t mind being someone who needs to be helped along and may make a certain number of “rookie mistakes.” Making a career pivot involves learning a lot. You’re not going to be the most effective person at work when you start in the new role. If you find that exciting, then you are a good candidate to make a change. Where does your life satisfaction come from? Earlier, I mentioned one big source of life satisfaction, which is the fit between the results of the work you do and your values. But, that is not the only thing that will make your life satisfying. For one thing, you may not derive your greatest satisfaction from your work. Instead, you may have organizations, hobbies, or relationships that are a deeper part of what makes your life worth living. If so, you want to think about how the new responsibilities at work will relate to what is most important to you in life. For another, your happiness with work is not just in the relationship between the mission of the organization and your personal values. The day-to-day engagement with work is also going to affect how you feel. Long commutes can suck the life out of you, even if you like the work you’re doing. If you are someone who needs to be around people a lot, then a job that is mostly done remote may not feed your desire for social interaction. How does the work you’ll be taking on relate to the things you do and do not like to do? Look for some ways that your daily work life will bring with it a few elements that will be truly enjoyable so that you can envision yourself getting out of bed excited to take on the day rather than wishing that the weekend would arrive sooner. I explored all of these questions as I moved toward my new career path. I’m excited to share more details about it over the next few weeks. View the full article