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We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Samsung Galaxy S22 (Factory Unlocked) is up for grabs at $347.99 on Woot—way down from its original $849.99. That’s a massive $500 price drop, but it’s only around for four days (or until it sells out). Prime members also get free shipping, while non-Prime shoppers will have to pay $6 (unfortunately, shipping isn’t available to Alaska, Hawaii, or PO boxes). Samsung Galaxy S22 (Factory Unlocked) $347.00 $849.99 Save $502.99 Get Deal Get Deal $347.00 $849.99 Save $502.99 For under $350, you’re getting a compact, premium phone (covered by a one-year Samsung manufacturer-limited warranty) that still holds up in 2024. This Phantom Black version on sale comes with 8GB RAM and 256GB of storage, so you won’t have to worry about running out of space anytime soon. Plus, its 6.1-inch AMOLED screen is reportedly bright, crisp, and adaptive, shifting between 48Hz and 120Hz depending on what you’re doing, and if you want to save battery, you can lock it at 60Hz, according to this PCMag review. Performance-wise, its Snapdragon 8 Gen 1 processor keeps things fast and smooth, and Samsung’s OneUI (on Android 12) is loaded with handy features. If you travel a lot, you’ll appreciate its full 5G support across U.S. networks, with solid connectivity even in weaker signal areas. The S22's camera setup is solid, especially for this price—its 50MP main sensor captures detailed shots, its ultra-wide lens is great for landscapes, and its 3x telephoto gives you a nice zoom for portraits. The S22 lets you record videos in 4K at 60fps or 8K (though it’s locked to 24fps). On the downside, the battery life of the S22 isn’t great. Its 3,700mAh battery barely lasts over five hours of screen time, which means you’ll probably need a midday charge if you’re a heavy user. And, while it does support 15W wireless charging and reverse charging, its fast charging speeds could’ve been better. View the full article

Treasuries rally as investors take more bearish view on economic impact of new president’s policiesView the full article

Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night. The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL’s digital platforms. Fox’s projections on Monday included Nielsen’s early numbers and streaming data from Tubi and the NFL. Updated and more complete numbers were expected on Tuesday. It would be the second straight year the Super Bowl has reached a record audience. The Chiefs’ 25-22 overtime victory over San Francisco last year averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms. According to Fox, the audience peaked at 135.7 million in the second quarter. The early data projects 14.5 million watched on streaming platforms, including 13.6 million on Tubi, where the game was available for free. Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska. It was previously the top 44 media markets, which covered 65% of the country. The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes. After two straight years of close Super Bowls, Sunday’s game was decided in the first half as Philadelphia built a 24-0 lead. This Super Bowl also had Donald Trump and Taylor Swift in attendance. Trump was the first sitting president to attend a Super Bowl, while Swift’s romance with Chiefs tight end Travis Kelce continues to keep the pop superstar’s fans interested in the NFL. It was the third straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. The NFL playoffs averaged 35.2 million viewers the first three weekends, down 9% from last year’s record of 38.5 million. That followed a regular season that averaged 17.5 million. While that was the sixth-highest average dating to 1995, it was a 2% decline from 2023. AP NFL: https://apnews.com/hub/nfl —Joe Reedy, AP Sports Writer View the full article

JD Vance vows that US will dominate the technology in warning to Europe and ChinaView the full article

If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

If you’re thinking about owning a Jan-Pro franchise, you probably have several questions. To assist you in making an informed decision, we’ve compiled a list of the most frequently asked questions. In this article, we will discuss various topics, including the estimated costs of the Jan Pro cleaning systems franchise, the qualifications required, and potential earnings. Additionally, we’ll explore the company’s history. If you’re interested in learning what it takes to become a Jan-Pro franchise owner, continue reading! What Is Jan-Pro Cleaning Disinfecting? Jan-Pro Cleaning Disinfecting is a company that offers personalized cleaning services for commercial facilities, including healthcare, office, and school cleaning. Their services are customized to fit your specific needs, schedule, and the size of your facility. Additionally, they are designed to accommodate the frequency with which you require cleaning services. Jan Pro Franchise History Jan-Pro Cleaning Disinfecting, part of Jan Pro Systems International, was established in Providence, Rhode Island by Jacques Lapointe. They currently operate over 10,000 locations globally, with their corporate office situated at 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009. The company has garnered numerous awards and recognition, including being ranked the “#1 Commercial Cleaning Franchise” by Entrepreneur Magazine for multiple years. READ MORE: Buy Your First Franchise: Secrets Revealed Why Should You Consider Opening Your Own Franchise with Jan-Pro? If you’re interested in opening your own business, then the franchise opportunity by Jan Pro Systems International may be what you’re looking for. Here are five reasons why you should consider opening a Jan-Pro Cleaning Systems business: Be your own boss. One of the great things about owning your own business is that you get to be your own boss. You’ll have the freedom to set your own hours and work as little or as much as you want. Set your own schedule. Another advantage of owning your own business is that you’ll be able to set your own schedule. This means you can work around your other commitments, such as family or school. Make an impact in your community. When you own a Jan-Pro franchise, you’ll be making a positive impact in your community. You’ll be providing much-needed services to businesses and organizations in your area. Feel good about what you’re doing. Knowing that you’re helping to keep your community clean and safe is a great feeling. And, when you own a Jan-Pro franchise, you’ll be able to take pride in what you do. Earn a good income. As a business owner, you’ll have the potential to earn a good income. In fact, you don’t even need your own accounts. Jan-Pro’s sales team will find you guaranteed clients. How Much Does a Jan-Pro Franchise Cost? The price of a Jan-Pro franchise can differ significantly, as they offer various plans tailored to meet your specific needs and objectives. On average, the investment ranges from $4,720 to $73,520. This amount encompasses the initial franchise fee along with a Franchise Development starter kit. Overall, this cost is considered relatively low within the franchise industry. READ MORE: 10 Dry Cleaning Franchises What Is the Jan-Pro Franchise Fee? The franchise fee for Jan-Pro ranges from $2,520 to $60,000. Similar franchises in the industry charge franchise fees that are much higher. So, the franchise fee for Jan-Pro is very reasonable. And as you can tell by the numbers, most of your investment will be in the franchise fee. How Much Is the Jan-Pro Franchise Profit? The average Jan-Pro franchise makes a profit of about $76,625 yearly per unit. However, this number will vary depending on how much you invest in your business and how well you run it. With that said, there is potential to make good money as a Jan-Pro franchise owner. What Are Jan-Pro Franchise Owners’ Salaries? With an average net profit of about 50%, franchise owners can expect to take home about $38,312 per year. This salary will, of course, be different for each owner as it depends on how much they invest in their business and how well they run it. Owning more than one franchise unit will also increase your earnings. Jan-Pro Franchise Owner Qualifications There aren’t too many qualifications that a prospective franchisee has to meet before opening a franchise. Let’s take a look at what qualifications are needed… Investment Capital It’s important to have some capital to invest in your franchise. Fortunately, the average investment for a Jan-Pro franchise is relatively low, meaning you won’t need a large sum of money to begin your journey. Franchise Development’s Starter Kit For $900, you can acquire the Starter Kit from Franchise Development. This kit provides all the essentials to begin your journey, including the Jan-Pro Operations Manual and the Jan-Pro Marketing Plan. Initial Franchise Fee As we mentioned before, the initial franchise fee for Jan-Pro is very reasonable. And depending on the plan you choose, it can be as low as $2,520. Background Check All franchisees are required to pass a background check. This is to ensure that you’re a good fit for the Jan-Pro brand and that you have the necessary skills to run a franchise. Training and Support Good Credit If you don’t have the initial investment capital, don’t worry. With good credit, there are financing options available to help you get started. You can also use a retirement account, such as an IRA, to fund your franchise. READ MORE: How to Start a Pool Cleaning Business How to Open a Jan Pro Franchise To establish your own franchise and start providing services to customers, you must follow these steps: Step-1. Contact Jan-Pro To get started, you can fill out the form on their website or give them a call. This call will help determine if Jan-Pro’s opportunity is right for you. Step-2. Discuss the Details If they think you’re a good fit, they’ll schedule a call to discuss all the details of the franchise opportunity. Step-3. Review Franchise Disclosure Document You will receive a Franchise Disclosure Document (FDD) for your review. This document contains essential information about the franchise, including details about the franchisor’s background, the franchise fee, and additional relevant information. READ MORE: How to Start a Pool Cleaning Business Step-4. Purchase Franchise Once you’ve reviewed the FDD and decided that you want to move forward, you can purchase your franchise. Step-5. Complete Training As a new franchise owner, you’ll need to complete Jan-Pro’s training program before you can begin serving customers. This training will teach you everything you need to know about running your franchise, from cleaning methods to marketing strategies. Image: Envato Elements This article, "Jan-Pro Franchise Ownership FAQs" was first published on Small Business Trends View the full article

Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are down around 4% in premarket trading this morning as of the time of this writing after surging over 17% yesterday on optimism about the company’s Q2 2025 earnings, which will be announced after the close of market today. But while investors are no doubt interested in learning how the storage and server solutions company performed in its most recent quarter, they are also eagerly awaiting news from the company on the filing status of its much-delayed Form 10-K with the U.S. Securities and Exchange Commission (SEC). Unless that form is filed within the next two weeks, Super Micro Computer (aka Supermicro) is at risk of being delisted from the Nasdaq. Here’s what to know in the run-up to Supermicro’s eagerly anticipated updates. SMCI stock has been on a wild ride recently It’s not uncommon for people to describe the recent experience of SMCI investors as being on a roller-coaster they can’t get off of. This is due to several concerning events surrounding the company, which began in the latter half of 2024. The drama kicked off in August when a report from activist investment short-selling firm Hindenburg Research alleged that it had discovered “glaring accounting red flags” at Supermicro. The following month, the Wall Street Journal reported that the U.S. Department of Justice (DOJ) was investigating the company over alleged accounting irregularities. But things really hit the fan in October when Supermicro’s auditor, Ernst & Young, resigned from its duties. In EY’s resignation letter, the accounting firm said it was “unwilling to be associated with the financial statements prepared by [Super Micro Computer’s] management.” Given all the uncertainty and concern this spate of news generated, it’s little surprise SMCI stock spent much of the past six months experiencing extreme volatility. For example, after EY announced its resignation as the company’s auditor, SMCI stock plummeted 32% in one day. By mid-November, shares were trading below $18 at one point. (This is a significant contrast to early 2024 when shares topped $120.) The stock recovered some by the first part of December after a special committee said it found “no evidence of misconduct” at the company. But since then, SMCI shares have fluctuated up and down—including yesterday with their 17% rise and today’s premarket fall of about 4%. Will Supermicro be delisting from the Nasdaq? A major concern for investors is the fact that Supermicro has so far failed to file an important form with the SEC. This form, known as Form 10-K, is a legal requirement, and if it is not filed, the company can be delisted from the Nasdaq stock exchange. Indeed, Nasdaq has now given Supermicro until February 25 to file the form, according to the company. Should Supermicro fail to file the form by then, the company could be booted from the Nasdaq—something that would be a devastating blow to both itself and its investors. This means that besides finding out how the company’s Q2 went when the company delivers its earnings today, investors will be paying close attention to any updates on the company’s delinquent SEC filing. Where will SMCI stock price go from here? In March 2024, Super Micro Computer shares were trading at an all-time high of above $122, but by November, they had crashed to below $18. In the past year, they have lost over 42% of their value, as of yesterday’s close. However, year-to-date SMCI shares are up nearly 40%. Where they go from here, at least in the short term, will likely be very dependent on both the financial results the company announces today and the update it gives about its delinquent SEC filing and any possible delisting from the Nasdaq. Supermicro is expected to announce its Q2 2025 results today (February 11, 2025) at 5 p.m. ET. View the full article

We may earn a commission from links on this page. The Apple Watch—and other smartwatches—are designed to be worn on your wrist. But why not wear it elsewhere? I’ve worn an Apple Watch on my ankle to keep it out of the way during kettlebell workouts, and that’s also a common placement for people who walk while they work, or who have a job or hobby that isn’t compatible with constant watch-wearing. So how do you do this, why might you do this, and is the data really just as accurate? Here’s what you need to know. How to wear your Apple Watch on your ankleLet’s get the “how” out of the way first. If you have small feet (and ankles), you can just slip your regular wristband onto your ankle. I find that with a sport loop (the velcro band) I can fully loosen it, and just barely manage to slide it over my foot. What’s easier, though, is detaching one end of the wristband from the watch. Wrap it around your ankle, and then fasten the band. You still need a bit of length on the band to be able to close the velcro, but this works for me (and is a lot easier than taking my shoe off). All that said, there is an even simpler way: Buy yourself an extra-long strap that can easily fit your ankle. (You can also wear it on your bicep, if you prefer.) Ankle/Arm Band Compatible with Apple Watch 49mm 46mm 45mm 44mm 42mm 41mm 40mm 38mm, Breathable Nylon Armband for IWatch SE Ultra Series 10 9 8 7 6 5 4 3 2 1, Stretchy Ankle Strap for Women Men $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Shop Now Shop Now $5.99 at Amazon /images/amazon-prime.svg $9.99 Save $4.00 Why people wear their Apple Watch on their ankleThere are two types of people in this world: those who hear about ankle straps and go “why?” (or “doesn’t that look like an ankle monitor?” which, no, it doesn’t) and those who go “of course,” because they either do it themselves or immediately see the utility. These are some of the most common reasons: To count steps while your hands aren’t moving, for example if you walk on a treadmill while you work or get in most of your steps while pushing a stroller or cart. To keep your watch out of the way during activities like boxing (where you might wear wraps or gloves) or kettlebell workouts (where the weight often rests against your wrist). To comply with rules about not wearing watches at work—for example, surgeons or factory workers who need to keep their wrists unadorned. Sure, you could solve some of these problems with a different device like a Whoop, but why pay the subscription fees when you could just get an ankle strap for the smartwatch you already have? For sports, I’d argue it’s best to use a chest strap to monitor your heart rate, but I’m not the smartwatch police. You do what you like. How well does the Apple Watch count steps when worn on your ankle? To answer this question, I did some tests. I walked on a treadmill for three minutes per test, at 3.0 miles per hour (a normal walking pace). I had an Apple Watch Series 10 on either my left wrist or left ankle, and for comparison a Garmin Forerunner 265S on my right, paired to a chest strap. I counted steps the old fashioned way (“one, two, three…”) and learned that I typically take 105-110 steps per minute at this pace. Here’s what I got from my devices: Walking normally, hands swinging at my sides: 320 steps on Apple Watch, 322 on Garmin Walking with my hands resting on the treadmill handlebar in front of me: 318 steps on Apple Watch, 0(!) on Garmin Apple Watch on the inside of my ankle: 326 steps on Apple Watch, 326 on Garmin (note: this position on my ankle was pretty uncomfortable.) Apple Watch on the outside of my ankle: 315 steps on Apple Watch, 308 on Garmin The Apple Watch got nearly the same step count for all of the tests, wrist and ankle, which surprised me. I was equally surprised that the Garmin counted none for the test where my hands were resting on the handlebar. While this is the result I got with a nice new Series 10 Apple Watch, it’s possible that older models and other brands of watch may not pick up steps as well while your hands aren’t moving, or that it may depend on exactly what you’re doing—typing versus just resting, for example. How accurate is the Apple Watch for heart rate when worn on your ankle? Apple watch on ankle, shown in purple; chest strap heart rate in blue. Credit: Beth Skwarecki For heart rate, the story was a bit different. It seems to be hard for the sensor to get a good contact with skin when worn on a body part as lumpy and mobile as an ankle. I’ve noticed this anecdotally—it was an issue during those kettlebell workouts I did before I got a chest strap—so I thought I’d test it here as well. And I did, indeed, find that the ankle-mounted watch didn’t capture an accurate heart rate. My tests were too short to be very conclusive, but on my wrist, my heart rate from the watch varied in a normal-looking pattern, more or less keeping pace with the chest strap. On the ankle, I tended to get a flat reading, seemingly without any consistent relationship with the chest strap. I wouldn’t recommend relying on the heart rate data from an ankle-worn Apple Watch, although to be honest anyone who cares about accuracy should just get a chest strap already. A $25 Coospo will do the job just fine. View the full article

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their differences. For instance, Google Analytics doesn’t capture LinkedIn lead gen forms, while multi-touch attribution (MTA) does. MTA, however, misses YouTube views and other upper-funnel initiatives MMM accounts for. This article breaks down the pros and cons of: Google Analytics (session-based) attribution. Advertising platform (click- and impression-based) attribution. Multi-touch attribution. Salesforce (CRM-based) attribution. Shopify (ecommerce) attribution. Media mix modeling (spend-based) attribution. Common attribution models: The pros and cons 1. Google Analytics (session-based attribution) Google Analytics focuses on user sessions and uses different attribution models (e.g., last-click, first-click, or data-driven) to assign credit within a session. The pros Granular data: Provides detailed insights into user behavior at a session level. Customizable models: Allows marketers to choose or customize attribution models to fit their business needs. Real-time tracking: Captures real-time user interactions, offering immediate feedback on performance. Cross-channel insights: Integrates data from multiple channels (organic, paid, referral, etc.), enabling better cross-channel analysis. The cons Limited to owned data: Relies on first-party data, making it less effective in environments with poor tracking (e.g., cookie restrictions, blocked JavaScript). Bias toward measurable interactions: Doesn’t account for offline or untrackable influences (e.g., word of mouth). Session-centric focus: May overlook the broader customer journey, especially for longer purchase cycles. Dig deeper: Your guide to Google Analytics 4 attribution 2. Advertising platforms (click and impression-based attribution) PPC platforms like Google Ads and Facebook Ads attribute conversions to clicks or impressions tied to their specific ads. The pros Channel-specific insights: Provide detailed performance metrics for individual ad platforms. Immediate ROI tracking: Excellent for tracking direct-response campaigns and performance-based advertising. Impression data: Includes visibility data even if the user doesn’t click, allowing for broader analysis of brand awareness. The cons Walled gardens: Each platform operates within its ecosystem, often overstating its role in conversions because of a lack of cross-platform visibility. Overlapping attribution: Different platforms may claim credit for the same conversion, leading to double-counting. Short-term focus: Often overemphasizes direct clicks and conversions, neglecting long-term brand effects or multi-touch journeys. 3. Multi-touch attribution MTA assigns credit to multiple touchpoints leading to a conversion rather than just the first or last interaction. It’s typically based on clicks (sometimes impressions) but does not account for branding initiatives. The pros Comprehensive view: Captures the contribution of each touchpoint in the customer journey. Optimizes campaigns: Enables better budget allocation by highlighting impactful channels. Customizable models: Supports various methods like linear, time decay, or algorithmic models. The cons Complex implementation: Requires advanced tracking and integration across channels. Tracking limitations: Cookie restrictions and data silos can hinder accuracy. Data overload: Processing and interpreting the vast amount of data can be challenging for smaller teams. Branding blindness: As noted above, branding campaigns without measurable clicks or impressions (think: anything analog, out-of-home, etc.) aren’t included in the analysis. Dig deeper: How to evolve your PPC measurement strategy for a privacy-first future Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4. Salesforce (CRM-based attribution) Salesforce uses CRM data to track the entire customer lifecycle, from lead generation to sales and retention, offering attribution for both online and offline interactions. The pros Full-funnel view: Tracks interactions across sales, marketing, and customer service. Offline and online integration: Combines offline (e.g., in-person sales) and online data. Custom reporting: Highly customizable to align with specific business goals. Retention and LTV insights: Tracks post-conversion metrics like customer lifetime value (LTV). The cons Data dependency: Relies heavily on accurate and comprehensive data entry and segmentation across departments. Complexity: Requires integration with other systems and significant setup effort. Delayed feedback: May not be as real-time as tools focused on web analytics. Dig deeper: Advanced analytics techniques to measure PPC 5. Shopify (ecommerce attribution) Shopify tracks customer interactions and sales on its platform, offering insights into purchase behavior and campaign performance. The pros Ecommerce-specific: Tailored for tracking online purchases, abandoned carts, and revenue. Seamless integration: Works natively with Shopify stores, requiring minimal setup. Real-Time metrics: Provides immediate insights into sales and campaign performance. Built-in tools: Integrates with marketing apps and channels like email, Facebook, and Google. The cons Limited cross-channel insights: Focuses mostly on Shopify-driven interactions. Dependent on Shopify ecosystem: Not ideal for businesses with significant offline or non-Shopify sales. Cookie reliance: Affected by privacy restrictions and tracking limitations in browsers. 6. Media mix modeling (spend-based attribution) This approach uses statistical models to analyze the relationship between marketing spend and business outcomes (e.g., sales). The pros Holistic view: Captures the impact of all marketing efforts, including offline channels (TV, radio, print). Long-term impact analysis: Accounts for brand-building activities and delayed conversion effects. No cookie dependency: Not affected by digital tracking restrictions, as it’s based on aggregated data. The cons Delayed insights: Results are retrospective and require substantial historical data, making it less suitable for real-time decision-making. Complexity: Requires expertise in data science and advanced modeling techniques. Aggregation loss: Lacks granularity, as it focuses on high-level trends rather than individual user behavior. Dig deeper: Why marketing mix modeling is crucial in 2025 and beyond Which should you choose? No single attribution model is perfect. The best approach is to understand what each model captures (and what it doesn’t) so you can combine them strategically. Here’s a quick breakdown of when each model works best: Google Analytics is great for overall session-based behavior insights. Ad platforms are ideal for optimizing campaigns within their ecosystems – all the way to the ad level. MTA provides a nuanced view of the digital customer journey, and helps mitigate overlapping attribution across channels. Salesforce is powerful for tracking the customer journey, including offline interactions and evaluating lead quality. Shopify excels in ecommerce-specific insights for merchants within its platform, such as distinguishing one-time purchases and subscriptions. Media mix modeling is suited for strategic, omnichannel decision-making and accounts for the entire customer journey, from branding to down-funnel activities. The best attribution strategy: A balanced approach At my agency, we love to run MMM regularly to give branding initiatives the credit they deserve, helping to fine-tune marketing strategies for long-term success. However, no single model is sufficient on its own. The best approach is integrating multiple attribution tools for a more complete view of marketing performance across platforms and touchpoints. Attribution is an inexact science. It requires ongoing testing and adjustments. Start by aligning on the KPIs that matter most to your marketing team, then choose the models that best assess your campaign success. Dig deeper: 5 PPC measurement initiatives to set yourself up for 2025 success View the full article

How is it that no matter how much you intend to get to bed earlier, you never do? And morning mercilessly comes at the same time no matter how little sleep you’ve gotten. If you struggle with the evening slide where you stay up too late to get things done, or to have some “me” time, you’re not alone. It’s a common issue that I see with my time management coaching clients. Here are three of the strategies that I’ve found most effective to stop the evening slide, get to bed on time, and still get everything done. Keep the Dominos Up Getting to bed late is often the final block in a chain effect that began much earlier in the day. So to beat the evening slide, you need to keep the dominos up starting in the late afternoon. I recommend aiming for a standard time when you wrap up work for the day. Then if permissible, block the 30 minutes before that time on a recurring basis. That keeps meetings from getting scheduled to end when you want to be logging off. That also gives you a few minutes to do a final email check, glance at your daily plan to ensure all the most critical items are completed, and tidy up your desk area. The next domino that you’ll want to keep upright is when you eat dinner. If you’re not intentional, you can suddenly realize it’s 8 p.m. and that you haven’t decided what you’re eating that night. I recommend deciding what’s for dinner by the time you get off work. And if you’re not The Food Channel-type, have some easy options on hand. That could look like frozen or premade food from the grocery story, cooking extra on the weekend, ordering a big lunch so that you have some leftovers, or putting in a delivery order as you’re finishing work. Eating earlier not only helps you get to bed earlier, but also can also help your digestion. For some of my coaching clients, eating less than three hours before they went to sleep lead to heartburn. The final domino is recognizing how long it takes between when you start getting ready for bed and actually turn the lights out. This really varies from person to person, but in my experience, it usually takes at least 15–20 minutes and for some can take up to an hour. I’ve had to accept that even though I wish it was faster that I take about 30–45 minutes to tidy up the house, double-check the doors are locked, brush my teeth, wash my face, and do the other little items in my evening wind down routine. I actually set an alarm on my phone Sunday through Thursday to remind me that if I want to get to bed on time, I need to start getting ready for bed now. Seize the Moments If you find the reason that you’re staying up late after you’ve gotten home, eaten dinner, walked your dog, and put your kids to bed, is that you feel like you have no other time to get things done, then it’s time to explore how you could better seize the moments. There might be underutilized pockets in your day where bit-by-bit you could check items off the list. For example, instead of turning to social media, you could turn to your to-do list on your breaks, call your insurance agent on your commute home, listen to a self-development podcast while you’re working out, or look at reviews for new running shoes while you’re waiting in line. I find the two necessary components to taking advantage of these times is to first of all recognize them as opportunities. And second of all, have ideas on hand of what you’ll do so that you’re prepared. For example if I know I’ll have some drive time, I’ll write into my daily plan who I intend to call or what I’d like to listen to or think about. Sometimes, I just need to chill and zone out. But many times, it feels good to get things done in the car. If you don’t prefer to decide exactly what you’re going to do in advance, you could at least have a task list on your phone of potential ideas you can pick from when the pockets of time open up. Getting more done that you need to do or want to do earlier in the day can keep you from feeling like you must stay up later. Script Your Night If you really have to get something done in the evening that just couldn’t happen during the day, it’s important to script exactly what that looks like. For example, you’ll want to decide on the specific task, like reviewing a report or ordering a birthday present. Clarify an ideal stopping point, such as I’d like this wrapped up by 9 p.m. And a must-stop point such as I have to end by 10 p.m., or I’ll be exhausted tomorrow. The reason why you want to decide these specifics in advance is that a script prevents you from wandering from: I guess I’ll catch up on email and then maybe I’ll check a few things off of my task list and then how about I take a peek at the news? Then before you know it . . . three hours have gone by, and it’s midnight. To really have the ability to script your evening, you’ll also need to not work to the deadline. If the report isn’t due that day or the deadline for ordering baseball uniforms isn’t that night, you can choose to stick to your drop-dead deadline and finish the task tomorrow. But if you are down to the wire, you might need to stay up no matter what. Mornings don’t have to be so excruciatingly painful, and your time doesn’t have to feel so limited. With the right time management strategies you can beat the evening slide, get to bed on time, and still get everything done. View the full article

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.View the full article

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.View the full article

Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets - although, I doubt that. View the full article

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes. View the full article

The demand for personalized car services is growing with consumer preferences for convenience and comfort. Catering to a niche market with limousines and town cars has become lucrative. If you want to learn how to start a car service, here is what you need to know. The Car Service Industry Today This industry incorporates everything from ride-sharing services to taxis, town cars, and limousines. Recent trends include: Mobile applications and digital platforms that allow for easy booking, real-time tracking, and personal service options for a transportation business. Customized services tailored to specific needs work well for a driving business. A growing awareness of safety standards and sanitization measures in the wake of the pandemic. There’s money to be made in all areas, especially in the limousine/ town car segment, because owner-operators can command higher prices. There’s also the possibility of partnerships and contracts with event planners, airports, hotels, and other businesses. Initial Steps to Starting a Car Service Business Starting a profitable town car service requires careful planning and strategic decision-making. Here are some initial steps to consider: Identifying Your Niche: Determine the specific market segment you want to target. This could include: Specialized transportation services, such as airport shuttles, which cater to travelers needing transportation to and from airports. Standard taxi services that offer general transportation needs for the public. Luxury limousine services are tailored for high-end clients seeking premium travel experiences for events, business, or leisure activities. Deciding on a Business Model: Choose a business structure that aligns with your operational goals and financial capabilities. Options might include: A gig economy model, where drivers are classified as independent contractors. This model often involves lower overhead costs and greater flexibility but may come with regulatory and reliability challenges. A traditional employment model, where you hire drivers as employees. This approach may offer more control over service quality and brand reputation. You might also consider leasing vehicles to your employees, which can be a way to manage fleet costs. Calculating Startup Costs: Understanding the financial requirements is crucial for launching your service. Key expenses include: Licensing and Permits: Costs associated with obtaining the necessary legal permissions to operate in your chosen location, including city, county, or state licenses and possibly airport permits if you’re offering shuttle services. Insurance: Securing comprehensive insurance coverage is vital for protecting your business, vehicles, drivers, and passengers. This includes liability insurance, collision insurance, and possibly additional policies depending on your service scope. Estimating Operational Costs: Regular expenses will impact your business’s profitability. These typically include: Employee Salaries: If you choose to employ your drivers, you’ll need to budget for their wages, benefits, and any other compensation. Fuel: This is a major ongoing expense, particularly due to the variability of fuel prices. Prioritizing fuel efficiency is essential when choosing vehicles. Vehicle Maintenance and Repairs: Regular maintenance is essential to keep your fleet in top condition and avoid costly repairs due to neglect. By carefully considering each of these steps, you can lay a solid foundation for a successful town car service. Planning for these aspects in advance will help you navigate the complexities of the transportation industry and position your business for profitability and growth. Identifying Your Niche and Conducting Market Research Selecting a niche is crucial for achieving success. Conducting thorough market research identifies the most promising sectors for establishing your business. You’ll avoid broader competition by nailing a niche down. Catering to specific customers will help to boost loyalty and customer satisfaction. You can start by researching to find and expose current market gaps you could fill. Developing a Business Plan for Your Car Service Here are a few ingredients for a solid business plan. Market Analysis Several key components that need to be involved include an industry overview and a definition of your target market. Remember, an analysis of the competition. Startup Costs Make sure to include the cost of leasing the vehicles you purchase in your business plan. Additionally, any fees related to obtaining the necessary permits and licenses should be taken into account. Don’t forget to consider insurance for the vehicles, as well as general liability policies. Operating Costs The costs related to fueling the fleet should be included. Additionally, make sure to account for vehicle maintenance and repairs, such as tire rotations and brake inspections. Lenders will want you to add details like the salaries or wages paid to your drivers. Financial Projections The sales forecast for your driving business goes here. You must include other financial documents like balance sheet projections and a cash flow statement. Legal Requirements and Commercial Driver’s License The need for business licenses, compliance with regulations in the industry, and commercial driver’s licenses are vital for public safety, legal compliance, and insurance requirements. Meeting all these requirements ensures that your services meet high standards, the vehicles are safe, and the operators are qualified. You’ll need to focus on appropriate driver’s licenses as a staple. Choosing the Right Vehicles for Your Driving Business Selecting suitable vehicles for a town car service requires combining a total cost of ownership analysis with picking models with high-reliability ratings. Test drives will also help you get practical town cars. You should be looking for features like lumbar support and adjustable seating. Starting a Car Service: Step-by-Step If you’re interested in starting your own car service, here’s a business startup checklist tailored to this industry. Financing Your Transportation Business Start-up costs can involve a business loan or other financing methods. The upfront investment requires buying commercial vehicles. Traditional bank loans have lower interest rates. Small Business Administration loans offer reasonably good terms. Equipment financing is more accessible to qualify for than a conventional loan. Business lines of credit are flexible, and merchant cash advances have no fixed monthly payments. Selecting a Business Location Picking the right business location is essential. Research the regulatory environment when you set up a shop providing airport services. There will be rules to follow, and you should secure the correct permits and licenses. Look for a location in an urban center where a garage or parking is accessible. There are usually strict regulations for this type of business in these areas, so you’ll need to comply with local laws. Setting Up Business Operations Make sure to invest in fuel-efficient vehicles like hybrid or electric models. Fleet management software optimizes routes and tracks fuel consumption. An online booking platform can be helpful, especially if it’s mobile-friendly. Remember to utilize data analytics to gather valuable insights on popular routes, peak demand periods, and other important metrics. Diversifying Your Driving Service Consider expanding your driving service business by adding a delivery service requiring smaller fuel-efficient food vehicles. Specialized town car operations can include tours for tourists and wedding and event transportation. Developing a Targeted Marketing Plan A marketing strategy can include events that supply complimentary test rides in a town car. Limousine companies can look for partnerships with high-end event planners. Hospitality businesses showcase your efforts. Digital Marketing Strategies for a Driving Business Enhance your visibility as a driving service in local town car search results with a listing on Google My Business. If you collect client email addresses by permission, you can send them regular updates. Don’t forget to use relevant keywords to get the most from an optimized website. Launching Your Car Service The final stages include setting service rates and acquiring a fleet of commercial vehicles. Make sure to research the hourly and flat rates your competitors charge for a driving business. StepKey Points Financing Your Transportation Business- Start-up Costs: May require a business loan or other financing methods, including the purchase of commercial vehicles. - Bank Loans: Traditional loans offer lower interest rates. - SBA Loans: Small Business Administration loans provide reasonably good terms. - Equipment Financing: Easier to qualify for than conventional loans. - Business Lines of Credit: Offer flexibility. - Merchant Cash Advances: No fixed monthly payments. Selecting a Business Location- Regulatory Environment: Essential to research, especially for airport services. - Permits and Licenses: Secure the correct ones as per local laws. - Location: Urban centers with accessible garage or parking spaces are preferable, although they come with strict regulations. Setting Up Business Operations- Fuel-Efficient Vehicles: Invest in hybrid or electric models. - Fleet Management Software: For optimizing routes and tracking fuel consumption. - Online Booking: Should be mobile-friendly. - Data Analytics: Leverage for insights on popular routes and peak demand times. Diversifying Your Driving Service- Expansion: Adding delivery services with smaller, fuel-efficient vehicles. - Specialized Services: Include tours for tourists, and wedding and event transportation. Developing a Targeted Marketing Plan- Events: Offer complimentary test rides. - Partnerships: With high-end event planners and hospitality businesses to showcase services. Digital Marketing Strategies for a Driving Business- Online Presence: Use Google My Business for visibility. - Email Marketing: Send updates to clients who gave permission. - SEO: Employ relevant keywords for website optimization. Launching Your Car Service- Service Rates: Research competitor rates to set competitive hourly and flat rates. - Fleet Acquisition: Finalize acquiring a fleet of commercial vehicles. https://youtube.com/watch?v=G_c5FzjBQFk%3Fsi%3Dz5jE4qn0OieBsU7I FAQs: How to Start a Car Service Here are the answers to some FAQs about driving services. Are limousine services profitable? The profitability of limousine services depends on the fact that they cater to a niche market like corporate events, proms, and weddings. In fact, limo services are among the top wedding business ideas. Therefore, location matters, and places with a concentration of hotels, airports, and office buildings are best. Keep in mind the initial cost of buying these vehicles is large. These companies have the potential to be profitable, but they require planning. How can a new driving service compete with established ones? The new transportation business needs to leverage technology and identify unmet market needs. What role does customer service play in the success of a car service? When learning how to start a business, customer service training should be a top priority. Top-notch customer service boosts repeat business, enhances reputation,n and builds customer loyalty. Interaction with clients does all three. Image: Envato Elements This article, "How to Start a Car Service" was first published on Small Business Trends View the full article

The demand for personalized car services is growing with consumer preferences for convenience and comfort. Catering to a niche market with limousines and town cars has become lucrative. If you want to learn how to start a car service, here is what you need to know. The Car Service Industry Today This industry incorporates everything from ride-sharing services to taxis, town cars, and limousines. Recent trends include: Mobile applications and digital platforms that allow for easy booking, real-time tracking, and personal service options for a transportation business. Customized services tailored to specific needs work well for a driving business. A growing awareness of safety standards and sanitization measures in the wake of the pandemic. There’s money to be made in all areas, especially in the limousine/ town car segment, because owner-operators can command higher prices. There’s also the possibility of partnerships and contracts with event planners, airports, hotels, and other businesses. Initial Steps to Starting a Car Service Business Starting a profitable town car service requires careful planning and strategic decision-making. Here are some initial steps to consider: Identifying Your Niche: Determine the specific market segment you want to target. This could include: Specialized transportation services, such as airport shuttles, which cater to travelers needing transportation to and from airports. Standard taxi services that offer general transportation needs for the public. Luxury limousine services are tailored for high-end clients seeking premium travel experiences for events, business, or leisure activities. Deciding on a Business Model: Choose a business structure that aligns with your operational goals and financial capabilities. Options might include: A gig economy model, where drivers are classified as independent contractors. This model often involves lower overhead costs and greater flexibility but may come with regulatory and reliability challenges. A traditional employment model, where you hire drivers as employees. This approach may offer more control over service quality and brand reputation. You might also consider leasing vehicles to your employees, which can be a way to manage fleet costs. Calculating Startup Costs: Understanding the financial requirements is crucial for launching your service. Key expenses include: Licensing and Permits: Costs associated with obtaining the necessary legal permissions to operate in your chosen location, including city, county, or state licenses and possibly airport permits if you’re offering shuttle services. Insurance: Securing comprehensive insurance coverage is vital for protecting your business, vehicles, drivers, and passengers. This includes liability insurance, collision insurance, and possibly additional policies depending on your service scope. Estimating Operational Costs: Regular expenses will impact your business’s profitability. These typically include: Employee Salaries: If you choose to employ your drivers, you’ll need to budget for their wages, benefits, and any other compensation. Fuel: This is a major ongoing expense, particularly due to the variability of fuel prices. Prioritizing fuel efficiency is essential when choosing vehicles. Vehicle Maintenance and Repairs: Regular maintenance is essential to keep your fleet in top condition and avoid costly repairs due to neglect. By carefully considering each of these steps, you can lay a solid foundation for a successful town car service. Planning for these aspects in advance will help you navigate the complexities of the transportation industry and position your business for profitability and growth. Identifying Your Niche and Conducting Market Research Selecting a niche is crucial for achieving success. Conducting thorough market research identifies the most promising sectors for establishing your business. You’ll avoid broader competition by nailing a niche down. Catering to specific customers will help to boost loyalty and customer satisfaction. You can start by researching to find and expose current market gaps you could fill. Developing a Business Plan for Your Car Service Here are a few ingredients for a solid business plan. Market Analysis Several key components that need to be involved include an industry overview and a definition of your target market. Remember, an analysis of the competition. Startup Costs Make sure to include the cost of leasing the vehicles you purchase in your business plan. Additionally, any fees related to obtaining the necessary permits and licenses should be taken into account. Don’t forget to consider insurance for the vehicles, as well as general liability policies. Operating Costs The costs related to fueling the fleet should be included. Additionally, make sure to account for vehicle maintenance and repairs, such as tire rotations and brake inspections. Lenders will want you to add details like the salaries or wages paid to your drivers. Financial Projections The sales forecast for your driving business goes here. You must include other financial documents like balance sheet projections and a cash flow statement. Legal Requirements and Commercial Driver’s License The need for business licenses, compliance with regulations in the industry, and commercial driver’s licenses are vital for public safety, legal compliance, and insurance requirements. Meeting all these requirements ensures that your services meet high standards, the vehicles are safe, and the operators are qualified. You’ll need to focus on appropriate driver’s licenses as a staple. Choosing the Right Vehicles for Your Driving Business Selecting suitable vehicles for a town car service requires combining a total cost of ownership analysis with picking models with high-reliability ratings. Test drives will also help you get practical town cars. You should be looking for features like lumbar support and adjustable seating. Starting a Car Service: Step-by-Step If you’re interested in starting your own car service, here’s a business startup checklist tailored to this industry. Financing Your Transportation Business Start-up costs can involve a business loan or other financing methods. The upfront investment requires buying commercial vehicles. Traditional bank loans have lower interest rates. Small Business Administration loans offer reasonably good terms. Equipment financing is more accessible to qualify for than a conventional loan. Business lines of credit are flexible, and merchant cash advances have no fixed monthly payments. Selecting a Business Location Picking the right business location is essential. Research the regulatory environment when you set up a shop providing airport services. There will be rules to follow, and you should secure the correct permits and licenses. Look for a location in an urban center where a garage or parking is accessible. There are usually strict regulations for this type of business in these areas, so you’ll need to comply with local laws. Setting Up Business Operations Make sure to invest in fuel-efficient vehicles like hybrid or electric models. Fleet management software optimizes routes and tracks fuel consumption. An online booking platform can be helpful, especially if it’s mobile-friendly. Remember to utilize data analytics to gather valuable insights on popular routes, peak demand periods, and other important metrics. Diversifying Your Driving Service Consider expanding your driving service business by adding a delivery service requiring smaller fuel-efficient food vehicles. Specialized town car operations can include tours for tourists and wedding and event transportation. Developing a Targeted Marketing Plan A marketing strategy can include events that supply complimentary test rides in a town car. Limousine companies can look for partnerships with high-end event planners. Hospitality businesses showcase your efforts. Digital Marketing Strategies for a Driving Business Enhance your visibility as a driving service in local town car search results with a listing on Google My Business. If you collect client email addresses by permission, you can send them regular updates. Don’t forget to use relevant keywords to get the most from an optimized website. Launching Your Car Service The final stages include setting service rates and acquiring a fleet of commercial vehicles. Make sure to research the hourly and flat rates your competitors charge for a driving business. StepKey Points Financing Your Transportation Business- Start-up Costs: May require a business loan or other financing methods, including the purchase of commercial vehicles. - Bank Loans: Traditional loans offer lower interest rates. - SBA Loans: Small Business Administration loans provide reasonably good terms. - Equipment Financing: Easier to qualify for than conventional loans. - Business Lines of Credit: Offer flexibility. - Merchant Cash Advances: No fixed monthly payments. Selecting a Business Location- Regulatory Environment: Essential to research, especially for airport services. - Permits and Licenses: Secure the correct ones as per local laws. - Location: Urban centers with accessible garage or parking spaces are preferable, although they come with strict regulations. Setting Up Business Operations- Fuel-Efficient Vehicles: Invest in hybrid or electric models. - Fleet Management Software: For optimizing routes and tracking fuel consumption. - Online Booking: Should be mobile-friendly. - Data Analytics: Leverage for insights on popular routes and peak demand times. Diversifying Your Driving Service- Expansion: Adding delivery services with smaller, fuel-efficient vehicles. - Specialized Services: Include tours for tourists, and wedding and event transportation. Developing a Targeted Marketing Plan- Events: Offer complimentary test rides. - Partnerships: With high-end event planners and hospitality businesses to showcase services. Digital Marketing Strategies for a Driving Business- Online Presence: Use Google My Business for visibility. - Email Marketing: Send updates to clients who gave permission. - SEO: Employ relevant keywords for website optimization. Launching Your Car Service- Service Rates: Research competitor rates to set competitive hourly and flat rates. - Fleet Acquisition: Finalize acquiring a fleet of commercial vehicles. https://youtube.com/watch?v=G_c5FzjBQFk%3Fsi%3Dz5jE4qn0OieBsU7I FAQs: How to Start a Car Service Here are the answers to some FAQs about driving services. Are limousine services profitable? The profitability of limousine services depends on the fact that they cater to a niche market like corporate events, proms, and weddings. In fact, limo services are among the top wedding business ideas. Therefore, location matters, and places with a concentration of hotels, airports, and office buildings are best. Keep in mind the initial cost of buying these vehicles is large. These companies have the potential to be profitable, but they require planning. How can a new driving service compete with established ones? The new transportation business needs to leverage technology and identify unmet market needs. What role does customer service play in the success of a car service? When learning how to start a business, customer service training should be a top priority. Top-notch customer service boosts repeat business, enhances reputation,n and builds customer loyalty. Interaction with clients does all three. Image: Envato Elements This article, "How to Start a Car Service" was first published on Small Business Trends View the full article

The US judiciary poses the ultimate test of whether the president will break the system View the full article

Google will update its advertising policy around gambling and gaming on April 14, 2025. Google posted a preview of the upcoming changes but said the final version may change, so this is just a draft.View the full article

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s…Read more ›View the full article

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in the world’s largest ponderosa pine forest—it’s not all cactuses and sand in the Grand Canyon State—and the shoe plays off Booker’s status as one of the many second-home owners in the area. “When Book needs to escape the desert heat,” the Nike copy explains, “he heads to Flagstaff, where he can walk the mountain paths worry-free.” Nike’s use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness. As a longtime Flagstaffer, I’m torn by this product. On the one hand, it brings a sense of validation: Nike has acknowledged us! We are seen! On the other, though, the use of the city’s good name to sell sneakers feels like something akin to appropriation, which is made more irksome when Nike doesn’t quite get the details right, as when it says the Book 1 “comes complete with a Humphrey’s Peak woven label, which pays homage to the highest point in Flagstaff.” (Actually, it’s the highest point in all of Arizona!) [Photo: Nike] And the heel of the shoe is adorned with the words, “No Service,” which, yes, is supposed to suggest that Flagstaff is a place to get away from it all, but also implies that it’s a sleepy backwater. Hey, my cell reception is great, thank you very much, and Flagstaff even got an In-N-Out Burger last year. It’s not exactly the Old West anymore, although, admittedly, an occasional tumbleweed does roll down the street, and a $300,000 shipment of special edition Air Jordans recently fell victim to a local train robbery. [Photo: Nike] Nike is undoubtedly unconcerned with my thoughts on its use of the Flagstaff name; like the thousands of other companies assigning place names to their products, it’s just trying to take advantage of a bit of the cachet that those names can deliver free of charge. City names, unlike personal names, are generally fair game for marketers; while you would be legally prohibited from calling your new vape product the “Timothée Chalamet Tank” or the “Peso Pluma Pen,” you’re welcome to name it after Tulsa or Poughkeepsie. Or perhaps you’d rather pick a more appealing city name with which to pair your product; something unique, as with the Hyundai Tucson, or evocative, à la Philadelphia Cream Cheese (which was created in New York!), or exotic, like the Jeep Grand Cherokee Laredo. Digging into data from the United States Patent and Trademark Office and the Census Bureau can give us a better idea of what those might be. By counting the number of trademark applications containing the names of the largest 100 U.S. cities by companies that are not located in those places, and adjusting for the population of each city, a measure of local trademark popularity can be calculated. [Photo: Nike] The three cities that come out on top of this list—Buffalo, New York; Madison, Wisconsin; and Lincoln, Nebraska—should probably be given asterisks, as most of the trademarks containing their names were probably not inspired by the cities themselves. This leaves Miami as the leader, with 357 outsider trademarks per 100,000 residents, followed by Boston (345). Next come Washington, D.C. (322) and Aurora, Colorado (311), although, like Buffalo, these two should perhaps be disqualified. Detroit (209), Chesapeake, Virginia (200), Atlanta (186), Phoenix (177), and New Orleans (164) are close behind. That such famous places would inspire the names of trademarks is not surprising, but expanding this analysis beyond the top 100 cities reveals the appeal of the names of some smaller, often picturesque and touristy, towns, including Nantucket, Massachusetts (2,693), Telluride, Colorado (2,505), and Taos, New Mexico (1,743). In keeping with this pattern, poor Flagstaff (42) is eclipsed by our red-rocked and highly Instagrammed neighbor to the south, Sedona, Arizona (2,373). To add insult to injury, the Book 1 “Sedona” beat the Flagstaff model to market by a month. From the smallest burgs to the most massive metropolises, brands like Nike have seen the potential of place names to add meaning to brands—no matter how the locals might feel about it. View the full article

Masayoshi Son is back on top. On January 22, President Donald Trump announced a joint venture from Son’s investment holding company, SoftBank, along with OpenAI and Oracle, to invest billions of dollars in AI infrastructure projects in the U.S. The project, called Stargate, will be chaired by Son. SoftBank is now reported close to finalizing a $40 billion investment in OpenAI at a $260 billion valuation. The news is all the more remarkable for the fact that just three years ago, SoftBank’s venture firm was crumbling following disastrous investments in the likes of WeWork, Wag, and Zume. SoftBank turned things around in 2023 with the successful IPO of Arm, in which it has a controlling stake, and Son—once the most powerful person in Silicon Valley—is riding high again. For the Most Innovative Companies podcast, we spoke with former Financial Times editor Lionel Barber about his new book Gambling Man: The Wild Ride of Japan’s Masayoshi Son. Here, he talks about Son’s relationships with Elon Musk, Donald Trump, and Steve Jobs, his AI ambitions, and how he got it so wrong with WeWork. Your book came out the day the Stargate deal was announced. After the announcement, Elon Musk claimed on X that SoftBank and OpenAI didn’t have the $500 billion they planned to invest. What did you think of that? Elon is wrong. The fact is, Masa does have the money—we are talking $500 billion over four years. He’s got $40 billion [in cash] on the balance sheet. He’s got some assets that he could sell. He’s got stakes in T-Mobile. He’s got stakes in 500 companies. And he’s also got partners like Sam Altman of OpenAI and [Oracle cofounder] Larry Ellison, who’s worth [around] $230 billion. I think he’s going to have some debt in there as well—maybe half, maybe 40%? So he’s well on the way to $500 billion. It’s real. There’s been a lot of talk about a rivalry between Elon Musk and Sam Altman. Does Elon Musk have any relationship with Son? No, he doesn’t. They did have a meeting around 2017 where Elon [was] thinking about going private and Masa [saw] an opportunity, as he often does. They did have talks, but I think what happened, as so often is the case when it comes to multi-billionaires, is there was a bit of an ego clash as well as a discussion about terms. You’ve got a great story in your book about the initial meeting between Trump and Son in 2016. They had this meeting where Trump hears that Masa is ready to create 50,000 jobs and invest $50 billion in the U.S. economy. And Trump already wants to tweet this out in real time; the meeting doesn’t last very long. Trump retires to his bathroom, straightens his tie, and then combs his hair in a particular meticulous fashion. Then he looks at Masa and says, “Look, it’s the little things that matter, so this is the way to comb your hair.” He forgot, of course, that Masa is, shall we say, follicly challenged. He doesn’t have a lot of hair. So, there is a surreal moment of billionaire meets billionaire, one with more hair than the other. What do the two men think of each other? They’re both very transactional. Both of them are natural dealmakers, always looking to gain the edge. Therefore, there’s a sort of meeting of minds. Masa is very good at spotting where there’s a likely convergence of interests. When Masa got close to Trump back in 2016, he thought, I want to merge Sprint with T-Mobile. I’m being blocked by those Obama administration people, so maybe I’m going to get a better deal. Now with Trump 2.0, every billionaire in America wants to get close to Trump. What was it like to report the book? Son is famously difficult to pin down. He is a very secretive, private man. He’s very difficult to get to. His travel schedule is always up in the air. He sort of makes it up as he goes along. I decided to do a lot of reporting first before asking for the interview. And I did go to Tokyo twice and was told he was too busy. I decided to leverage my contacts, particularly in America, and go to Silicon Valley, go to Stanford Business School, learn a bit more about venture capital and work those contacts. [I went to] the Sun Valley conference where there were a lot of people who knew Masa. So I had quite a bit of reporting before going there. The second big obstacle was cultural. I don’t speak Japanese. Getting Japanese people to talk is not easy. So, you needed introductions. I found a researcher who was Korean-Japanese, which was very important for helping me understand both the language, translating Japanese manuscripts and texts. The third obvious problem was that you need quite a lot of money to travel around the world. Can you talk about Son’s early life? He became a billionaire without the support of venture capital, private equity, or the capital markets. He came from nothing. His father left school at 14. It’s after the second World War. Japan is devastated, and he’s selling liquor illegally in a Korean-Japanese slum in Kyushu, the western island in Japan. [His family is of Korean heritage.] Then he goes into pig breeding, which is quite a lucrative business in post-war Japan, then loan sharking, then Pachinko, which is slot machine gambling and really part of the underworld economy in Japan. So, Masa comes from that slightly dark side, and he’s got a hustling instinct. But then he does a crucial thing, which is to leave Japan at age 16 and go to America. He spends seven years being educated in high school and then college at Berkeley before he goes back to Japan. So he’s the outsider who speaks English. He can be the middleman. And he marshals all these things to make it as an entrepreneur in Japan. He’s a self-starter. He began with nothing. He created a software distribution business, then became this multi-billionaire—kind of a Forrest Gump character who’s around every time there’s a sort of big tech transformation. In the book, you talk about how many of Son’s own countrymen had an almost dismissive view of him, despite his wealth and success. Is that still the case today? Son is an object of suspicion still in corporate Japan—and envy, because he is the richest man in Japan alongside Uniqlo’s Tadashi Yanai, who was on the board of SoftBank for nearly 20 years. He’s also an object of suspicion because he doesn’t actually make anything. He’s sort of a financial engineer and middleman. Also, he’s Korean-Japanese. And the fact is, there is still endemic prejudice by Japanese against Koreans. Son is known for making gigantic investments. He offered Yahoo! cofounder Jerry Yang $100 million in 1995, when Yang wasn’t seeking it. More recently, he gave WeWork cofounder Adam Neumann more than $16 billion. What drives him to make these outsize bets? He’s a master of destabilization as a negotiating technique. So, [he] kind of comes up with a huge number, and then if you don’t accept it, he says, “Take it or I’ll kill you.” He says, “If you don’t take it, what’s your greatest competitor? We’ll put the money there.” One of my favorite moments is when he’s trying to hire Nikesh Arora from Google. They’re negotiating the contract and the money, the remuneration package on a napkin, and he puts these huge numbers with [a lot of] zeros. That’s what he does. It’s a theatrical flourish. Lastly, Son sort of says, “I’m going to be bigger than you ever imagined and I’m going to say things that are so outrageous that you kind of almost feel the fear of missing out.” He plays on that, and he did it very effectively when he was raising tens of billions in the Gulf, and he got the Saudi Crown Prince Mohammed bin Salman to hand over $45 billion. You finally did get to interview Son. What is he like on a personal level? Much quieter and less theatrical. Much more reflective. I think he really wanted me to understand or try and appreciate him as a historical figure. He has a great deep sense of history and he thinks of himself as an empire builder like Napoleon and Genghis Khan and Emperor Chin who built the Great Wall of China. This is the kind of scale and context that he thinks about. He is also a slightly sad character. I thought that this is a man who never is quite fulfilled. I describe him not as Icarus overreaching, but more like Sisyphus pushing this boulder up the hill, and then it’s somehow always incomplete. This is why this next AI act is so important for him. He also operates on centuries-long time horizons. He’s claimed that he’s going to live to 120. Is that just bluster or does he actually believe in this kind of long-range planning? It has more than an element of seriousness to it. What he’s trying to convey to investors and his workforce is that we have to think about the future [and have a] longer-term perspective. Now, when you hear 300 years, you and I kind of go, what? But as I explain in the book, some Japanese companies literally do go back several hundred years. On the plus side, you could say that insight helped him understand the sweep of technological innovation that we’ve seen since the launch of the microchip. He’s ridden that wave. On the other hand, when you look at some of his trading, [it’s] not exactly 300-year stuff. He clearly traded out of Nvidia in 2018, and missed out big time. But he kept Alibaba stock all that time and turned a $100 million bet into $120 billion. Speaking of Alibaba, at one point you quote Son saying that Jack Ma had this “animal smell.” Who are the kinds of entrepreneurs that Son finds himself attracted to? He’s susceptible to founder’s syndrome. So, people who talk big like he does, he’s a bit of a sucker for that. He’s an empire builder. He thinks on a grand scale, and that’s what puts him in a special category. And it’s why he elevates people who think and talk the same language. Obviously sometimes you’re going to miss badly. Who are the employees he wants to hire within SoftBank? With people around him, [it’s like], he’s married one day and divorced the next. Succession is still an issue. But you have to distinguish between hired guns— Rajeev Misra, the ex-Deutsche Banker who ran the SoftBank Vision Fund comes into that category, and Marcelo Claure, [former CEO of SoftBank Group International]—from this loyal cadre of people in Japan. These Japanese executives are paid a lot less than these grand mercenaries. I put them in a different category. What can you say about Son’s current succession plan? An executive asked him about that and he said, “I don’t have any sons.” And the executive looked at him and thought to himself, well, you do have two daughters. So, that tells you something. It’s not going to be in the family. I think he’ll be carried out in a box. And what happens to SoftBank? I mean, the question is, does it get broken up? Son’s been talking about AI for decades. When did he first get interested in it? Around the turn of the century. I can’t establish whether he actually read Ray Kurzweil’s book about the singularity, but I certainly know he heard about it. The fascinating thing is, although [Son] talked about the singularity, he didn’t actually invest in a serious and systematic way in deep AI for quite some time. And he kind of missed Sam Altman’s OpenAI. That was partly because of the distraction of the Vision Fund, when he had a $100 billion to spend. He lost a bit of focus. What kind of AI companies is he interested in investing in? All he talks about is artificial general intelligence or artificial super intelligence. You have to take this more seriously now. He’s invested a lot in the robotics area and he’s talking about really investing in the infrastructure around artificial intelligence, which means energy and large language model training. He’s got energy assets and he’s got the kind of design expertise with Arm. I think he’s serious about developing a superchip to rival Nvidia. I’m not going to ask you what we’ll see from SoftBank 300 years from now, but what can we expect in the next five years? Stargate is real. I think you’ve only seen chapter one in maybe act one, four acts. We’re going to see more detail about the energy side. We’re going to see more about the super chip. We’re going to hear a lot more about Arm and its central role in this venture. And then I think you’ll hear a bit more about the portfolio. He may sell, by the way: He’s got stakes in 500 companies. I think he’s going to sell down to raise cash partly for this. And then you may see some IPO business. And overall I predict we’ll have the rehabilitation of Masa Son, the man that everybody was willing to write off in 2022. It will be his fifth comeback from the dead. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While homebuyers and home sellers still see headlines about the housing market being a seller’s market and national home prices reaching all-time highs, a deeper look reveals that several regional housing markets have shifted, giving homebuyers some power. During the pandemic housing boom, from summer 2020 to spring 2022, the number of active homes for sale in most housing markets plummeted as homebuyer demand quickly absorbed almost everything that came up for sale. Fast-forward to the current housing market, and the places where active inventory has rebounded to 2019 levels (due to strained affordability suppressing buyer demand) are now the very places where homebuyers hold the most power. At the end of January 2025, national active inventory for sale was still 25% below January 2019 levels. However, more and more regional markets are surpassing that threshold. Among the nation’s 200 largest metro area housing markets, 41 markets ended January 2025 with more active homes for sale than they had in pre-pandemic January 2019. These are the places where homebuyers will be able to find the most leverage or market balance in 2025. Many of the softest housing markets, where homebuyers have gained leverage, are located in Gulf Coast and Mountain West regions. These areas were home to many of the nation’s top pandemic boomtowns, which experienced significant home price growth during the pandemic housing boom, which stretched housing fundamentals far beyond local income levels. When pandemic-fueled migration slowed and mortgage rates spiked, markets like Punta Gorda, Florida, and Austin, Texas, faced challenges as they had to rely on local incomes to sustain frothy home prices. The housing market softening in these areas was further accelerated by the abundance of new home supply in the pipeline across the Sun Belt. Builders in these regions are often willing to reduce prices or make affordability adjustments to maintain sales. These adjustments in the new construction market also create a cooling effect on the resale market, as some buyers who might have opted for an existing home shift their focus to new homes where deals are still available. In contrast, many Northeast and Midwest markets were less reliant on pandemic migration and have less new home construction in progress. With lower exposure to that demand shock, active inventory in these Midwest and Northeast regions has remained relatively tight, keeping the advantage in the hands of home sellers. Generally speaking, housing markets where inventory (i.e., active listings) has returned to pre-pandemic levels have experienced weaker home price growth (or outright declines) over the past 24 months. Conversely, housing markets where inventory remains far below pre-pandemic levels have, generally speaking, experienced stronger home price growth over the past 24 months. View the full article

Step aside, alcohol! Trending in 2023 are invigorating, alcohol-free elixirs that are tantalizing palates everywhere. If you’re interested in learning how to start a drink company, mocktail business ideas should be at the top of your list. And these alcohol-free concoctions can also enhance an existing bar menu. Unsure where to begin? We’ve gathered 50 sensational mocktail ideas guaranteed to transform your bar menu and ensure your patrons stay refreshed, delighted, and coming back for more. Unleash the creative mixologist within and dive into our world of vibrant, unique beverages. The Exciting World of Non-Alcoholic Cocktails In the exciting universe of non-alcoholic cocktails, flavor, innovation, and creativity know no bounds. By examining this innovative facet of the beverage industry, bar owners can unearth the essence of mocktails, their vital role,e and the growing inclination toward alcohol-free choices sweeping the globe. What are Mocktails? Mocktails, the non-alcoholic counterparts to cocktails, are revolutionizing the beverage scene. Infused with a tantalizing array of fruits, herbs, spices and more tantalizing flavors, these enticing concoctions are brimming with taste, minus the hangover. More than just soda and a slice of lime, mocktails are a testament to the creativity and innovation in contemporary mixology. In today’s health-conscious world, having an array of mocktails on your bar menu not only appeals to teetotalers but also to those seeking flavorful, unique experiences without the inclusion of alcohol. Dry January and the Long-term Shift Towards Alcohol-Free Options The increasing popularity of mocktails is a clear trend in the beverage industry, fueled by various social and health-related factors. The “Dry January” initiative, which encourages individuals to refrain from alcohol for the entire first month of the year, has played a major role in this shift, along with a consistent demand for healthier, alcohol-free alternatives. As a result, the mocktail market has expanded, leading to a significant transformation in the overall beverage industry landscape. Here are some key points to understand about this trend: Health Consciousness: With increased awareness about health and wellness, more consumers are reducing their alcohol intake. Mocktails, which typically contain fewer calories and no alcohol, align well with these lifestyle choices. Creative Menus: The rise of mocktails has encouraged bartenders to be more creative in their mixology. Fruit purees, fresh herbs, spices, homemade syrups, and non-alcoholic spirits are being used to create complex and exciting flavor profiles. Inclusive Environment: Offering a variety of delicious and inventive mocktails ensures that those who prefer not to drink alcohol, for whatever reason, feel included. This inclusivity can enhance the social atmosphere of any gathering. Younger Generations: Millennials and Gen Z, known for their health-conscious habits, are significantly driving this trend. They appreciate the craft and creativity behind well-made mocktails and enjoy sharing their experiences on social media. Adaptable Businesses Thrive: Bars, restaurants, and other establishments that adapt to this trend can reap significant benefits. By embracing the mocktail movement, they position themselves as innovative and responsive to their customers’ evolving preferences. Premium Mocktails: As the demand for non-alcoholic drinks rises, so does the desire for premium offerings. Customers are willing to pay a premium for high-quality ingredients, inventive combinations, and visually appealing presentations. Positive Impact on Sales: Although they lack alcohol, mocktails often have similar price points to their alcoholic counterparts, given the complexity and quality of ingredients used. This means that establishments can maintain, or even increase, their profit margins while serving mocktails. In conclusion, the growing popularity of mocktails reflects broader societal shifts towards health consciousness, inclusivity, and premium experiences. For forward-thinking establishments, embracing this trend can lead to increased patronage, stronger profit margins, and a reputation for being responsive to consumer trends. Essential Ingredients for Refreshing Mocktails In crafting the perfect mocktail, every ingredient plays a vital part in harmonizing flavors and elevating the drinking experience. From citrus bursts to the effervescence of sparkling water, key mocktail ingredients help create tantalizing, non-alcoholic concoctions. The Role of Lemon Juice and Lime Juice in Mocktails Citrus elements like lemon and lime juice serve as the backbone of many mocktail recipes. Their zesty tang intensifies other flavors and brings a refreshing lightness that elevates the overall palate. More than just flavor enhancers, these citrus juices provide an added aesthetic appeal with their vibrant colors, making your mocktails visually enticing. Elevating Mocktails with Club Soda Club soda is the secret weapon of many a mixologist. Its mild flavor and carbonation add a fizzy twist that can instantly uplift any mocktail. It can create a sense of sophistication and complexity in your beverage while maintaining its refreshing, thirst-quenching qualities. Club soda’s versatility makes it an excellent choice for a wide range of mocktail recipes. The Sweet Touch of Orange Juice in Mocktails Orange juice lends a delightful sweetness and a dose of bright color to your mocktails. Its inherent sweetness can balance a drink’s sharper flavors, creating a harmonious blend. Moreover, its rich vitamin C content adds a healthy angle to your beverage, making it a sweet indulgence and a nutritious option. A Refreshing Drink: The Tangy Burst of Cranberry Juice Cranberry juice introduces a distinctive tanginess to mocktails that can elevate their flavor profile. Its tart yet sweet flavor can bring your drink a complex and robust character. Further, its deep red hue can make any mocktail visually arresting, adding a creative flair to your beverage presentation. Sparkling Water – The Ultimate Non-Alcoholic Drink Sparkling water is a non-negotiable ingredient when crafting a superior mocktail. Its bubbly character brings a delightful effervescence that adds texture to the drink. Plus, its subtle flavor makes it a perfect balancing element, complementing stronger ingredients and ensuring that no single flavor overwhelms the drink. This effervescent delight is indeed a key player in the world of mocktails. Traditional Mocktail Ideas Enjoy the delight of traditional cocktails without the alcohol buzz! From the tropical taste of a Piña Colada to the zesty allure of a Margarita, we’ve curated 15 non-alcoholic spins on these classics. Prepare to tantalize your taste buds with this easy-to-create, crowd-pleasing traditional mocktail recipe. MocktailDescriptionIngredientsGlassware Virgin MaryA flavorful and satisfying twist on the classic Bloody Mary, the Virgin Mary maintains all the zest without the alcohol.- 1 cup tomato juice - Juice of half a lemon - 1 teaspoon Worcestershire sauce - 3 drops hot sauce - Salt and pepper to taste - Celery stalk for garnishHighball Glass Shirley TempleA delightful, fizzy drink that pleases both kids and adults, the Shirley Temple is an enduring classic.- 1/2 cup ginger ale - 1/2 cup lemon-lime soda - 2 tablespoons grenadine - Maraschino cherry for garnishCollins Glass Arnold PalmerAn iconic and refreshing mix of iced tea and lemonade, the Arnold Palmer is a perfect summer refresher.- 1/2 cup iced tea - 1/2 cup lemonade - Lemon wheel for garnishHighball Glass CinderellaThe Cinderella is a beautiful blend of various fruit juices and soda, offering a flavorful and effervescent mocktail experience.- 1/3 cup orange juice - 1/3 cup pineapple juice - 1/3 cup lemon juice - Dash of grenadine - Soda water to top - Orange slice and cherry for garnishCollins Glass Safe Sex on the BeachThis alcohol-free version of the iconic Sex on the Beach cocktail maintains the fruity flavors that made the original a hit.- 1/2 cup cranberry juice - 1/2 cup grapefruit juice - 2 tablespoons peach syrup - Peach slices and mint sprigs for garnishHighball Glass NojitoExperience the refreshing flavors of a classic Mojito, sans the rum, with the Nojito.- 10 fresh mint leaves - 1/2 lime, cut into 4 wedges - 2 tablespoons sugar - 1 cup ice cubes - 1/2 cup club sodaCollins Glass Virgin Piña ColadaEnjoy the tropical flavors of pineapple and coconut in this alcohol-free version of the iconic Piña Colada.- 1/2 cup pineapple juice - 1/4 cup coconut milk - 1/4 cup heavy cream - 1 cup crushed ice - Pineapple wedge for garnishHurricane Glass Virgin MargaritaThis mocktail version of the classic Margarita keeps the tangy citrus flavor intact, minus the tequila.- 1 cup lime juice - 1/3 cup orange juice - 2 tablespoons agave syrup - Salt and lime wheel for garnishMargarita Glass Virgin DaiquiriA Virgin Daiquiri provides all the tropical, fruity enjoyment of the traditional Daiquiri, minus the rum.- 1/2 cup fresh lime juice - 2 tablespoons sugar - 1 cup crushed ice - Lime wheel for garnishCoupe Glass Fruit PunchFruit Punch is a vibrant blend of various fruit juices, sure to be a crowd pleaser at any gathering.- 1 cup orange juice - 1 cup pineapple juice - 1 cup cranberry juice - 1/2 cup lemon juice - 2 cups ginger alePunch Bowl Virgin BelliniThe Virgin Bellini is a peachy delight, offering all the elegance of the classic Bellini but without the Prosecco.- 1/2 cup peach purée - 1 cup sparkling waterChampagne Flute Apple SpritzerRefreshing and fizzy, the Apple Spritzer is a light and easy-to-make mocktail.- 1 cup apple juice - 1 cup club soda - Apple slices for garnishHighball Glass Virgin MimosaThe Virgin Mimosa is a delightful morning refresher, perfect for brunches and breakfast meetings.- 1/2 cup fresh orange juice - 1/2 cup sparkling water - Orange slice for garnishChampagne Flute Virgin PalomaExperience the refreshing grapefruit kick of the classic Paloma cocktail sans the tequila with the Virgin Paloma.- 1/2 cup grapefruit juice - 1 tablespoon lime juice - 1 teaspoon sugar - 1/2 cup club soda - Salt and grapefruit slice for garnishHighball Glass Virgin Moscow MuleA Virgin Moscow Mule offers the spicy, refreshing flavor of the original, minus the vodka.- 1/2 cup ginger beer - 3 tablespoons fresh lime juice - 1 tablespoon simple syrup - Lime wheel and mint sprig for garnishCopper Mug Virgin Mary A flavorful and satisfying twist on the classic Bloody Mary, the Virgin Mary maintains all the zest without the alcohol. Ingredients: 1 cup tomato juice Juice of half a lemon 1 teaspoon Worcestershire sauce 3 drops hot sauce Salt and pepper to taste Celery stalk for garnish Instructions: Mix all ingredients, serve over ice, garnish with a celery stalk. Shirley Temple A delightful, fizzy drink that pleases both kids and adults, the Shirley Temple is an enduring classic. Ingredients: 1/2 cup ginger ale 1/2 cup lemon-lime soda 2 tablespoons grenadine Maraschino cherry for garnish Instructions: Mix the sodas and grenadine, pour over ice, and garnish with a maraschino cherry. Arnold Palmer An iconic and refreshing mix of iced tea and lemonade, the Arnold Palmer is a perfect summer refresher. Ingredients: 1/2 cup iced tea 1/2 cup lemonade Lemon wheel for garnish Instructions: Mix iced tea and lemonade, serve over ice, and garnish with a lemon wheel. Cinderella The Cinderella is a beautiful blend of various fruit juices and soda, offering a flavorful and effervescent mocktail experience. Ingredients: 1/3 cup orange juice 1/3 cup pineapple juice 1/3 cup lemon juice Dash of grenadine Soda water to top Orange slice and cherry for garnish Instructions: Combine the juices and grenadine, top with soda water, serve over ice, and garnish with an orange slice and a cherry. Safe Sex on the Beach This alcohol-free version of the iconic Sex on the Beach cocktail maintains the fruity flavors that made the original a hit. Ingredients: 1/2 cup cranberry juice 1/2 cup grapefruit juice 2 tablespoons peach syrup Peach slices and mint sprigs for garnish Instructions: Mix the juices and peach syrup, serve over ice, and garnish with peach slices and mint sprigs. Nojito Experience the refreshing flavors of a classic Mojito sans the rum, with the Mojito. Ingredients: 10 fresh mint leaves 1/2 lime, cut into 4 wedges 2 tablespoons sugar 1 cup ice cubes 1/2 cup club soda Instructions: In a glass, muddle the mint leaves and lime together. Next, add sugar, fill the glass with ice cubes, and pour in club soda. Stir thoroughly. Virgin Piña Colada Indulge in the tropical tastes of pineapple and coconut with this alcohol-free rendition of the classic Piña Colada. Ingredients: 1/2 cup pineapple juice 1/4 cup coconut milk 1/4 cup heavy cream 1 cup crushed ice Pineapple wedge for garnish Instructions: Blend pineapple juice, coconut milk, heavy cream, and crushed ice. Pour into a glass and garnish with a pineapple wedge. Virgin Margarita This mocktail version of the classic Margarita keeps the tangy citrus flavor intact, minus the tequila. Ingredients: 1 cup lime juice 1/3 cup orange juice 2 tablespoons agave syrup Salt and lime wheel for garnish Instructions: Mix the juices and agave syrup, serve over ice in a salt-rimmed glass, and garnish with a lime wheel. Virgin Daiquiri A Virgin Daiquiri provides all the tropical, fruity enjoyment of the traditional Daiquiri, minus the rum. Ingredients: 1/2 cup fresh lime juice 2 tablespoons sugar 1 cup crushed ice Lime wheel for garnish Instructions: Blend lime juice, sugar, and crushed ice until smooth. Pour into a glass and garnish with a lime wheel. Fruit Punch Fruit Punch is a vibrant blend of various fruit juices, sure to be a crowd-pleaser at any gathering. Ingredients: 1 cup orange juice 1 cup pineapple juice 1 cup cranberry juice 1/2 cup lemon juice 2 cups ginger ale Instructions: Combine all the juices and chill in the refrigerator. Just before serving, add ginger ale. Virgin Bellini The Virgin Bellini is a peachy delight, offering all the elegance of the classic Bellini but without the Prosecco. Ingredients: 1/2 cup peach purée 1 cup sparkling water Instructions: Pour peach purée into a glass, top with sparkling water, and stir gently. Apple Spritzer Refreshing and fizzy, the Apple Spritzer is a light and easy-to-make mocktail. Ingredients: 1 cup apple juice 1 cup club soda Apple slices for garnish Instructions: Mix apple juice and club soda, serve over ice, and garnish with apple slices. Virgin Mimosa The Virgin Mimosa is a delightful morning refresher, perfect for brunches and breakfast meetings. Ingredients: 1/2 cup fresh orange juice 1/2 cup sparkling water Orange slice for garnish Instructions: Fill a champagne flute with orange juice, then add sparkling water on top. Finally, garnish with a slice of orange. Virgin Paloma Experience the refreshing grapefruit kick of the classic Paloma cocktail sans the tequila with the Virgin Paloma. Ingredients: 1/2 cup grapefruit juice 1 tablespoon lime juice 1 teaspoon sugar 1/2 cup club soda Salt and grapefruit slice for garnish Instructions: Mix the grapefruit juice, lime juice, and sugar until dissolved, add club soda, serve over ice in a salt-rimmed glass, garnish with a grapefruit slice. Virgin Moscow Mule A Virgin Moscow Mule offers the spicy, refreshing flavor of the original, minus the vodka. Ingredients: 1/2 cup ginger beer 3 tablespoons fresh lime juice 1 tablespoon simple syrup Lime wheel and mint sprig for garnish Instructions: Mix all ingredients, serve over ice in a copper mug, and garnish with a lime wheel and a sprig of mint. Ginger Beer Mocktail Ideas Introduce a zestful twist to your mocktail menu with the fiery kick of ginger beer! From the tropical delight of Pineapple Ginger Refresher to the holiday-spiced Cranberry Ginger Fizz, these ginger beer-based mocktails are both vibrant and versatile. MocktailDescriptionIngredientsGlassware Ginger and Lime Juice FizzA refreshing, fizzy treat, the Ginger and Lime Juice Fizz perfectly combines the heat of ginger beer with the tanginess of lime.- 1/2 cup ginger beer - Juice of 1 lime - Lime wheel and mint sprig for garnishHighball Glass Ginger Apple SpritzerFruity and fizzy, the Ginger Apple Spritzer blends the spiciness of ginger beer with the sweetness of apple juice.- 1/2 cup ginger beer - 1/2 cup apple juice - Apple slice for garnishCollins Glass Pear Ginger PunchThe Pear Ginger Punch is a flavorful combination of the mild sweetness of pear juice and the spicy kick of ginger beer.- 1/2 cup pear juice - 1/2 cup ginger beer - Pear slice for garnishHighball Glass Pineapple Ginger RefresherTropical and invigorating, the Pineapple Ginger Refresher offers the perfect blend of pineapple's sweetness and ginger's spice.- 1/2 cup pineapple juice - 1/2 cup ginger beer - Pineapple slice for garnishCollins Glass Spiced Cranberry Ginger FizzThe Spiced Cranberry Ginger Fizz is a delightful mix of the tartness of cranberry juice, the spiciness of ginger beer, and a hint of holiday spices.- 1/2 cup cranberry juice - 1/2 cup ginger beer - A pinch of cinnamon and nutmeg - Cranberries and cinnamon stick for garnishCollins Glass Ginger and Lime Juice Fizz A refreshing, fizzy treat, the Ginger and Lime Juice Fizz perfectly combines ginger beer’s heat with lime’s tanginess. Ingredients: 1/2 cup ginger beer Juice of 1 lime Lime wheel and mint sprig for garnish Instructions: Mix ginger beer and lime juice, serve over ice, and garnish with a lime wheel and a sprig of mint. Ginger Apple Spritzer Fruity and fizzy, the Ginger Apple Spritzer blends the spiciness of ginger beer with the sweetness of apple juice. Ingredients: 1/2 cup ginger beer 1/2 cup apple juice Apple slice for garnish Instructions: Mix ginger beer and apple juice, serve over ice, and garnish with an apple slice. Pear Ginger Punch The Pear Ginger Punch is a flavorful combination of pear juice’s mild sweetness and ginger beer’s spicy kick. Ingredients: 1/2 cup pear juice 1/2 cup ginger beer Pear slice for garnish Instructions: Mix pear juice and ginger beer, serve over ice, and garnish with a pear slice. Pineapple Ginger Refresher Tropical and refreshing, the Pineapple Ginger Refresher provides an ideal combination of the sweetness of pineapple and the spiciness of ginger. Ingredients: 1/2 cup pineapple juice 1/2 cup ginger beer Pineapple slice for garnish Instructions: Mix pineapple juice and ginger beer, serve over ice, garnish with a pineapple slice. Spiced Cranberry Ginger Fizz The Spiced Cranberry Ginger Fizz is a delightful mix of the tartness of cranberry juice, the spiciness of ginger beer, and a hint of holiday spices. Ingredients: 1/2 cup cranberry juice 1/2 cup ginger beer A pinch of cinnamon and nutmeg Cranberries and cinnamon stick for garnish Instructions: Mix cranberry juice, ginger beer, and spices, serve over ice, garnish with cranberries and a cinnamon stick. Fall Mocktail Ideas As the leaves turn and the air grows crisp, your menu can embrace the flavors of fall with these charming mocktails. From the tangy burst of cranberries to the comforting warmth of cinnamon, these recipes capture the essence of autumn in every sip. MocktailDescriptionIngredientsGlassware Cranberry Spice with Club SodaThis sparkling mocktail perfectly blends the tartness of cranberries and the warmth of fall spices.- 1/2 cup cranberry juice - 1/2 cup club soda - A pinch of allspice - Cranberries for garnishCollins Glass Pumpkin Pie MocktailEnjoy the classic flavors of a pumpkin pie in a refreshing mocktail.- 1/2 cup pumpkin purée - 1/2 cup apple juice - 1/4 teaspoon pumpkin spice - Whipped cream for garnishHighball Glass Autumn Apple PunchThis punch combines the crisp flavors of apple and the warmth of cinnamon.- 1 cup apple cider - 1/2 cup ginger ale - 1 cinnamon stick - Apple slices for garnishPunch Glass Spiced Pear CobblerRelish the sweet and spicy flavors of autumn with the Spiced Pear Cobbler.- 1 cup pear juice - 1/4 teaspoon allspice - 1/4 teaspoon nutmeg - Pear slice and cinnamon stick for garnishCobbler Glass Cinnamon Maple SpritzerExperience the unique blend of maple syrup's sweetness and cinnamon's warmth in this effervescent mocktail.- 1/2 cup club soda - 1 tablespoon maple syrup - A pinch of cinnamon - Cinnamon stick for garnishCollins Glass Cranberry Apple FizzThis fizzy mocktail offers a delightful mix of tangy cranberry and sweet apple flavors.- 1/2 cup cranberry juice - 1/2 cup apple juice - 1/2 cup ginger ale - Apple slice for garnishHighball Glass Pumpkin Spice LatteA fall favorite, the Pumpkin Spice Latte can be enjoyed alcohol-free and is perfect for the cooler weather.- 1 cup milk - 2 tablespoons pumpkin purée - 1 tablespoon sugar - 1/4 teaspoon pumpkin pie spice - 1/2 cup strong brewed coffee - Whipped cream for garnishCoffee Mug Spiced Apple CiderSpiced Apple Cider is a quintessential fall beverage, providing warmth and comfort in each sip.- 1 cup apple cider - 1 cinnamon stick - 2 cloves - 1 star aniseMulled Wine Glass Maple Cinnamon LemonadeThis tangy-sweet mocktail combines the classic lemonade with fall flavors of maple and cinnamon.- 1 cup lemonade - 1 tablespoon maple syrup - A pinch of cinnamon - Lemon slice for garnishHighball Glass Warm Vanilla Almond MilkThis warm, soothing drink is a great non-alcoholic option for chilly fall evenings.- 1 cup almond milk - 1/2 teaspoon vanilla extract - 1 tablespoon honey - A pinch of nutmegCoffee Mug Cranberry Spice with Club Soda This sparkling mocktail perfectly blends the tartness of cranberries and the warmth of fall spices. Ingredients: 1/2 cup cranberry juice 1/2 cup club soda A pinch of allspice Cranberries for garnish Instructions: Mix cranberry juice and allspice, top with club soda, serve over ice, and garnish with cranberries. Pumpkin Pie Mocktail Enjoy the classic flavors of a pumpkin pie in a refreshing mocktail. Ingredients: 1/2 cup pumpkin purée 1/2 cup apple juice 1/4 teaspoon pumpkin spice Whipped cream for garnish Instructions: Blend pumpkin purée, apple juice, and pumpkin spice until smooth. Serve chilled, topped with whipped cream. Autumn Apple Punch This punch combines the crisp flavors of apple and the warmth of cinnamon. Ingredients: 1 cup apple cider 1/2 cup ginger ale 1 cinnamon stick Apple slices for garnish Instructions: Mix apple cider and ginger ale, serve over ice with a cinnamon stick, and garnish with apple slices. Spiced Pear Cobbler Relish the sweet and spicy flavors of autumn with the Spiced Pear Cobbler. Ingredients: 1 cup pear juice 1/4 teaspoon allspice 1/4 teaspoon nutmeg Pear slice and cinnamon stick for garnish Instructions: Mix pear juice, allspice, and nutmeg, serve over ice, and garnish with a pear slice and a cinnamon stick. Cinnamon Maple Spritzer Experience the unique blend of maple syrup’s sweetness and cinnamon’s warmth in this effervescent mocktail. Ingredients: 1/2 cup club soda 1 tablespoon maple syrup A pinch of cinnamon Cinnamon stick for garnish Instructions: Mix club soda, maple syrup, and cinnamon, serve over ice, and garnish with a cinnamon stick. Cranberry Apple Fizz This fizzy mocktail offers a delightful mix of tangy cranberry and sweet apple flavors. Ingredients: 1/2 cup cranberry juice 1/2 cup apple juice 1/2 cup ginger ale Apple slice for garnish Instructions: Mix cranberry juice and apple juice, top with ginger ale, serve over ice, and garnish with an apple slice. Pumpkin Spice Latte A fall favorite, the Pumpkin Spice Latte can be enjoyed alcohol-free and is perfect for the cooler weather. Ingredients: 1 cup milk 2 tablespoons pumpkin purée 1 tablespoon sugar 1/4 teaspoon pumpkin pie spice 1/2 cup strong brewed coffee Whipped cream for garnish Instructions: In a medium saucepan, heat the milk, pumpkin purée, sugar, and spice together. Once heated, remove from the heat and stir in the coffee. Serve with a topping of whipped cream. Spiced Apple Cider Spiced Apple Cider is a quintessential fall beverage, providing warmth and comfort in each sip. Ingredients: 1 cup apple cider 1 cinnamon stick 2 cloves 1 star anise Instructions: Heat apple cider with spices until warm. Strain and serve in a mug. Maple Cinnamon Lemonade This tangy-sweet mocktail combines the classic lemonade with fall flavors of maple and cinnamon. Ingredients: 1 cup lemonade 1 tablespoon maple syrup A pinch of cinnamon Lemon slice for garnish Instructions: Mix lemonade, maple syrup, and cinnamon, serve over ice, and garnish with a lemon slice. Warm Vanilla Almond Milk This warm, soothing drink is a great non-alcoholic option for chilly fall evenings. Ingredients: 1 cup almond milk 1/2 teaspoon vanilla extract 1 tablespoon honey A pinch of nutmeg Instructions: Heat almond milk with honey and vanilla. Remove from heat, sprinkle with nutmeg, and serve in a mug. More Refreshing Mocktail Recipes These refreshing mocktails take your patrons on a flavor adventure beyond the traditional. From the cool, crisp Cucumber Lime Spritzer to the exotic Tropical Splash, these unique concoctions offer an invigorating twist that will elevate any occasion. MocktailDescriptionIngredientsGlassware Cucumber Lime SpritzerThis refreshing mocktail offers the cool crispness of cucumber combined with zesty lime.- 1/2 cucumber, sliced - Juice of 1 lime - 1/2 cup club soda -Cucumber slice for garnishHighball Glass Watermelon Mint CoolerQuench your thirst with the sweet and refreshing Watermelon Mint Cooler.- 1 cup watermelon juice - A handful of fresh mint leaves - 1/2 cup club soda - Watermelon slice for garnishCollins Glass Tropical SplashTake a flavor trip to the tropics with this fruity and refreshing mocktail.- 1/2 cup pineapple juice - 1/2 cup orange juice - 1/2 cup coconut water - Pineapple slice for garnishHurricane Glass Strawberry Lemonade PunchThis punch combines the sweet strawberries and tangy lemons to create a refreshingly sweet and sour beverage.- 1 cup lemonade - 1/2 cup strawberry purée - Lemon wheel and strawberry for garnishPunch Glass Raspberry Rose FizzThis mocktail offers a delightful mix of sweet raspberries and floral rose water, topped with a fizzy finish.- 1/2 cup raspberry purée - 1 teaspoon rose water - 1/2 cup club soda - Raspberries for garnishChampagne Flute Peachy Iced TeaA summertime classic, the Peachy Iced Tea combines the fruity sweetness of peaches with the refreshing taste of iced tea.- 1 cup peach juice - 1 cup iced tea - Peach slice for garnishIced Tea Glass Blueberry Basil LemonadeA delightful blend of sweet blueberries, fragrant basil and tangy lemonade makes this mocktail a refreshing choice.- 1 cup lemonade - 1/2 cup blueberry purée - A handful of basil leaves - Blueberries for garnishHighball Glass Pineapple Ginger CoolerSpicy ginger and tropical pineapple combine for a zesty, refreshing mocktail.- 1 cup pineapple juice - 1 teaspoon fresh ginger, grated - Pineapple slice for garnishCollins Glass Berry BlastA fruity mocktail bursting with the flavors of mixed berries.- 1 cup mixed berry juice - 1/2 cup club soda - Mixed berries for garnishHighball Glass Grapefruit Mint SpritzerThe tartness of grapefruit is beautifully complemented by the coolness of mint in this refreshing mocktail.- 1 cup grapefruit juice - A handful of fresh mint leaves - 1/2 cup club soda - Grapefruit slice for garnishCollins Glass Blackberry Lime FizzExperience the sweet and sour symphony of blackberries and lime in this effervescent mocktail.- 1/2 cup blackberry purée - Juice of 1 lime - 1/2 cup club soda - Blackberries for garnishHighball Glass Spiced Chai LatteEnjoy the comforting spices of chai in this warm and frothy non-alcoholic latte.- 1 cup milk, 1 chai tea bag - 1 tablespoon honey - A pinch of nutmegCoffee Mug Mango TangoThe tropical sweetness of mango makes this mocktail a refreshing and flavorful delight.- 1 cup mango juice - 1/2 cup club soda - Mango slice for garnishHurricane Glass Cherry Limeade PunchThis punch is a delightful mix of tart limeade and sweet cherry flavors.- 1 cup limeade - 1/2 cup cherry juice - Cherry for garnishPunch Glass Kiwi Strawberry SpritzerThis refreshing spritzer perfectly combines the tangy kiwi and sweet strawberry flavors.- 1/2 cup kiwi juice - 1/2 cup strawberry juice - 1/2 cup club soda - Kiwi slice and strawberry for garnishHighball Glass Citrus TwistExperience a burst of citrus flavors in this zesty and refreshing mocktail.- 1/4 cup orange juice - 1/4 cup grapefruit juice - 1/4 cup lemon juice - 1/4 cup lime juice - Orange, grapefruit, lemon, and lime slices for garnishCollins Glass Pomegranate SpritzerThis mocktail combines the sweet and tangy taste of pomegranate with the effervescence of club soda for a refreshing drink.- 1 cup pomegranate juice - 1/2 cup club soda - Pomegranate seeds for garnishHighball Glass Raspberry LemonadeThis mocktail is a delightful blend of tart lemonade and sweet raspberry flavors.- 1 cup lemonade - 1/2 cup raspberry juice - Raspberries for garnishCollins Glass Honeydew Melon CoolerThis mocktail captures the light and refreshing taste of honeydew melon.- 1 cup honeydew melon juice - 1/2 cup club soda - Honeydew melon slice for garnishHighball Glass Hibiscus Iced TeaThis mocktail offers a refreshing and floral twist to your traditional iced tea.- 1 cup brewed hibiscus tea, cooled - 1 tablespoon honey - Lemon wheel for garnishIced Tea Glass Cucumber Lime Spritzer This refreshing mocktail offers the cool crispness of cucumber combined with zesty lime. Ingredients: 1/2 cucumber, sliced Juice of 1 lime 1/2 cup club soda Cucumber slice for garnish Instructions: Muddle cucumber and lime juice, top with club soda, serve over ice, and garnish with a cucumber slice. Watermelon Mint Cooler Quench your thirst with the sweet and refreshing Watermelon Mint Cooler. Ingredients: 1 cup watermelon juice A handful of fresh mint leaves 1/2 cup club soda Watermelon slice for garnish Instructions: Muddle watermelon juice and mint, top with club soda, serve over ice, and garnish with a watermelon slice. Tropical Splash Take a flavor trip to the tropics with this fruity and refreshing mocktail. Ingredients: 1/2 cup pineapple juice 1/2 cup orange juice 1/2 cup coconut water Pineapple slice for garnish Instructions: Mix all juices, serve over ice, garnish with a pineapple slice. Strawberry Lemonade Punch This punch combines sweet strawberries and tangy lemons to create a refreshingly sweet and sour beverage. Ingredients: 1 cup lemonade 1/2 cup strawberry purée Lemon wheel and strawberry for garnish Instructions: Mix lemonade and strawberry purée, serve over ice, garnish with a lemon wheel and a strawberry. Raspberry Rose Fizz This mocktail features a delightful combination of sweet raspberries and fragrant rose water, finished with a refreshing fizz. Ingredients: 1/2 cup raspberry purée 1 teaspoon rose water 1/2 cup club soda Raspberries for garnish Instructions: Combine raspberry purée and rose water, then add club soda. Serve the mixture over ice and garnish with fresh raspberries. I will provide the next 15 mocktail recipes in the following message due to the character limit. Peachy Iced Tea A summertime classic, the Peachy Iced Tea combines the fruity sweetness of peaches with the refreshing taste of iced tea. Ingredients: 1 cup peach juice 1 cup iced tea Peach slice for garnish Instructions: Mix peach juice and iced tea, serve over ice, garnish with a peach slice. Blueberry Basil Lemonade A delightful blend of sweet blueberries, fragrant basil, and tangy lemonade makes this mocktail a refreshing choice. Ingredients: 1 cup lemonade 1/2 cup blueberry purée A handful of basil leaves Blueberries for garnish Instructions: Muddle blueberry purée and basil, mix with lemonade, serve over ice, and garnish with blueberries. Pineapple Ginger Cooler Spicy ginger and tropical pineapple combine for a zesty, refreshing mocktail. Ingredients: 1 cup pineapple juice 1 teaspoon fresh ginger, grated Pineapple slice for garnish Instructions: Mix pineapple juice and ginger, serve over ice, garnish with a pineapple slice. Berry Blast A fruity mocktail bursting with the flavors of mixed berries. Ingredients: 1 cup mixed berry juice 1/2 cup club soda Mixed berries for garnish Instructions: Mix berry juice and club soda, serve over ice, garnish with mixed berries. Grapefruit Mint Spritzer The coolness of mint beautifully complements the tartness of grapefruit in this refreshing mocktail. Ingredients: 1 cup grapefruit juice A handful of fresh mint leaves 1/2 cup club soda Grapefruit slice for garnish Instructions: Muddle grapefruit juice and mint, top with club soda, serve over ice, and garnish with a grapefruit slice. Blackberry Lime Fizz Experience the sweet and sour symphony of blackberries and lime in this effervescent mocktail. Ingredients: 1/2 cup blackberry purée Juice of 1 lime 1/2 cup club soda Blackberries for garnish Instructions: Mix blackberry purée and lime juice, top with club soda, serve over ice, and garnish with blackberries. Spiced Chai Latte Enjoy the comforting spices of chai in this warm and frothy non-alcoholic latte. Ingredients: 1 cup milk 1 chai tea bag 1 tablespoon honey A pinch of nutmeg Instructions: Heat milk with a chai tea bag and honey until warm. Remove the tea bag, sprinkle with nutmeg, and serve in a mug. Mango Tango The tropical sweetness of mango makes this mocktail a refreshing and flavorful delight. Ingredients: 1 cup mango juice 1/2 cup club soda Mango slice for garnish Instructions: Mix mango juice and club soda, serve over ice, and garnish with a mango slice. Cherry Limeade Punch This punch is a delightful mix of tart limeade and sweet cherry flavors. Ingredients: 1 cup limeade 1/2 cup cherry juice Cherry for garnish Instructions: Mix limeade and cherry juice, serve over ice, and garnish with a cherry. Kiwi Strawberry Spritzer This refreshing spritzer perfectly combines the tangy kiwi and sweet strawberry flavors. Ingredients: 1/2 cup kiwi juice 1/2 cup strawberry juice 1/2 cup club soda Kiwi slice and strawberry for garnish Instructions: Mix kiwi and strawberry juice, top with club soda, serve over ice, and garnish with a kiwi slice and a strawberry. Citrus Twist Experience a burst of citrus flavors in this zesty and refreshing mocktail. Ingredients: 1/4 cup orange juice 1/4 cup grapefruit juice 1/4 cup lemon juice 1/4 cup lime juice Orange, grapefruit, lemon, and lime slices for garnish Instructions: Mix all juices, serve over ice, garnish with a slice each of orange, grapefruit, lemon, and lime. Pomegranate Spritzer This mocktail combines the sweet and tangy taste of pomegranate with the effervescence of club soda for a refreshing drink. Ingredients: 1 cup pomegranate juice 1/2 cup club soda Pomegranate seeds for garnish Instructions: Mix pomegranate juice and club soda, serve over ice, and garnish with pomegranate seeds. Raspberry Lemonade This mocktail is a delightful blend of tart lemonade and sweet raspberry flavors. Ingredients: 1 cup lemonade 1/2 cup raspberry juice Raspberries for garnish Instructions: Mix lemonade and raspberry juice, serve over ice, and garnish with raspberries. Honeydew Melon Cooler This mocktail captures the light and refreshing taste of honeydew melon. Ingredients: 1 cup honeydew melon juice 1/2 cup club soda Honeydew melon slice for garnish Instructions: Mix honeydew melon juice and club soda, serve over ice, and garnish with a honeydew melon slice. Hibiscus Iced Tea This mocktail offers a refreshing and floral twist to your traditional iced tea. Ingredients: 1 cup brewed hibiscus tea, cooled 1 tablespoon honey Lemon wheel for garnish Instructions: Mix hibiscus tea and honey, serve over ice, and garnish with a lemon wheel. Creating Imaginative Names for Your Mocktail Bar Menu As the popularity of mocktails rises, the names of these creative concoctions become a critical part of their appeal. An imaginative, intriguing name can reflect the nature of the drink and captivate your patrons, prompting them to try something new. The following strategies can help you craft the perfect mocktail names: Align with the Theme of the Bar The name of a mocktail can and should play into your establishment’s overall theme or ambiance. If your bar has a tropical theme, consider using words like “island,” “oasis,” or “tiki” in your drink names. Opt for more elegant and refined names if it’s a sophisticated lounge. Tying the names of your drinks to your bar’s identity can help build a cohesive brand image. Reflect the Ingredients Using the ingredients in the name of the mocktail can give customers a quick understanding of the drink’s flavor profile. If a drink features fresh strawberries and basil, a name like “Strawberry Basil Blast” immediately communicates the primary tastes. Keep it accurate, but don’t be afraid to get creative. Play Off the Color of the Drink The visual appeal of a mocktail is a major part of its charm. If a drink has a vibrant color, incorporating that into the name can make it more enticing. For instance, a ruby-red cranberry mocktail might be dubbed the “Crimson Cooler.” Draw from the Desired Customer Experience Consider the feeling or experience you want to evoke with your drink. A name like “Cool Cucumber Reviver” could be fitting if a mocktail is meant to refresh and rejuvenate. If it’s a comforting, warm drink, consider a name that conveys coziness. Use Alliteration and Rhyme Names that are catchy and easy to remember often resonate with customers and can help with bar marketing efforts. Techniques like alliteration, where the first consonant sounds in multiple words are the same (e.g., “Berry Burst”), and rhyming can make your mocktail names stand out and stick in the minds of your patrons. These linguistic tricks can also make the names more fun to say, which could encourage customers to order the drink. FAQs: Mocktail Ideas What is the difference between ginger ale and ginger beer? Ginger ale and ginger beer are both non-alcoholic drinks that contain ginger. The key distinction lies in their flavor and production methods. Ginger beer is typically brewed and fermented, resulting in a more robust and spicier taste. In contrast, ginger ale is a ginger-flavored carbonated soda that tends to be lighter and sweeter. How can I make my mocktail bar menu more appealing? Enhance your mocktail bar menu by offering a variety of unique, flavorful options that cater to different tastes. Use descriptive language to convey the flavors and ingredients, and consider using creative, catchy names. High-quality images of the drinks also can stimulate visual appeal. Of course, organizing the menu logically and highlighting any special or seasonal offerings can make it more user-friendly. Can mocktails be made ahead of time? Many mocktails can be made ahead of time, which can be especially useful for parties or large events. However, it’s best to add any fizzy ingredients like club soda or sparkling water just before serving to maintain the effervescence. Also, consider the freshness of ingredients like squeezed juices or muddled herbs when deciding how far in advance to prepare. Can I use apple cider vinegar in mocktails? Apple cider vinegar can add a tangy, slightly sweet flavor to mocktails, and it’s often used in a type of non-alcoholic drink called a “shrub.” Mixing apple cider vinegar with a sweetener and fruit or fruit juice creates a shrub syrup that can serve as a flavorful base for a variety of mocktails. What are some unique garnish ideas for a great mocktail? Adding garnishes to mocktails can enhance their visual appeal and add an extra flavor dimension. Consider using fresh fruits that match or complement the drink’s flavor profile, like a slice of lime on a tropical mocktail. Herbs like mint or basil can add a splash of color and aroma. Other unique ideas include edible flowers, colorful cocktail umbrellas, and even flavored salts or sugars rimming the glass. This article, "Sensational Mocktail Ideas to Freshen Up Your Bar Menu" was first published on Small Business Trends View the full article

Step aside, alcohol! Trending in 2023 are invigorating, alcohol-free elixirs that are tantalizing palates everywhere. If you’re interested in learning how to start a drink company, mocktail business ideas should be at the top of your list. And these alcohol-free concoctions can also enhance an existing bar menu. Unsure where to begin? We’ve gathered 50 sensational mocktail ideas guaranteed to transform your bar menu and ensure your patrons stay refreshed, delighted, and coming back for more. Unleash the creative mixologist within and dive into our world of vibrant, unique beverages. The Exciting World of Non-Alcoholic Cocktails In the exciting universe of non-alcoholic cocktails, flavor, innovation, and creativity know no bounds. By examining this innovative facet of the beverage industry, bar owners can unearth the essence of mocktails, their vital role,e and the growing inclination toward alcohol-free choices sweeping the globe. What are Mocktails? Mocktails, the non-alcoholic counterparts to cocktails, are revolutionizing the beverage scene. Infused with a tantalizing array of fruits, herbs, spices and more tantalizing flavors, these enticing concoctions are brimming with taste, minus the hangover. More than just soda and a slice of lime, mocktails are a testament to the creativity and innovation in contemporary mixology. In today’s health-conscious world, having an array of mocktails on your bar menu not only appeals to teetotalers but also to those seeking flavorful, unique experiences without the inclusion of alcohol. Dry January and the Long-term Shift Towards Alcohol-Free Options The increasing popularity of mocktails is a clear trend in the beverage industry, fueled by various social and health-related factors. The “Dry January” initiative, which encourages individuals to refrain from alcohol for the entire first month of the year, has played a major role in this shift, along with a consistent demand for healthier, alcohol-free alternatives. As a result, the mocktail market has expanded, leading to a significant transformation in the overall beverage industry landscape. Here are some key points to understand about this trend: Health Consciousness: With increased awareness about health and wellness, more consumers are reducing their alcohol intake. Mocktails, which typically contain fewer calories and no alcohol, align well with these lifestyle choices. Creative Menus: The rise of mocktails has encouraged bartenders to be more creative in their mixology. Fruit purees, fresh herbs, spices, homemade syrups, and non-alcoholic spirits are being used to create complex and exciting flavor profiles. Inclusive Environment: Offering a variety of delicious and inventive mocktails ensures that those who prefer not to drink alcohol, for whatever reason, feel included. This inclusivity can enhance the social atmosphere of any gathering. Younger Generations: Millennials and Gen Z, known for their health-conscious habits, are significantly driving this trend. They appreciate the craft and creativity behind well-made mocktails and enjoy sharing their experiences on social media. Adaptable Businesses Thrive: Bars, restaurants, and other establishments that adapt to this trend can reap significant benefits. By embracing the mocktail movement, they position themselves as innovative and responsive to their customers’ evolving preferences. Premium Mocktails: As the demand for non-alcoholic drinks rises, so does the desire for premium offerings. Customers are willing to pay a premium for high-quality ingredients, inventive combinations, and visually appealing presentations. Positive Impact on Sales: Although they lack alcohol, mocktails often have similar price points to their alcoholic counterparts, given the complexity and quality of ingredients used. This means that establishments can maintain, or even increase, their profit margins while serving mocktails. In conclusion, the growing popularity of mocktails reflects broader societal shifts towards health consciousness, inclusivity, and premium experiences. For forward-thinking establishments, embracing this trend can lead to increased patronage, stronger profit margins, and a reputation for being responsive to consumer trends. Essential Ingredients for Refreshing Mocktails In crafting the perfect mocktail, every ingredient plays a vital part in harmonizing flavors and elevating the drinking experience. From citrus bursts to the effervescence of sparkling water, key mocktail ingredients help create tantalizing, non-alcoholic concoctions. The Role of Lemon Juice and Lime Juice in Mocktails Citrus elements like lemon and lime juice serve as the backbone of many mocktail recipes. Their zesty tang intensifies other flavors and brings a refreshing lightness that elevates the overall palate. More than just flavor enhancers, these citrus juices provide an added aesthetic appeal with their vibrant colors, making your mocktails visually enticing. Elevating Mocktails with Club Soda Club soda is the secret weapon of many a mixologist. Its mild flavor and carbonation add a fizzy twist that can instantly uplift any mocktail. It can create a sense of sophistication and complexity in your beverage while maintaining its refreshing, thirst-quenching qualities. Club soda’s versatility makes it an excellent choice for a wide range of mocktail recipes. The Sweet Touch of Orange Juice in Mocktails Orange juice lends a delightful sweetness and a dose of bright color to your mocktails. Its inherent sweetness can balance a drink’s sharper flavors, creating a harmonious blend. Moreover, its rich vitamin C content adds a healthy angle to your beverage, making it a sweet indulgence and a nutritious option. A Refreshing Drink: The Tangy Burst of Cranberry Juice Cranberry juice introduces a distinctive tanginess to mocktails that can elevate their flavor profile. Its tart yet sweet flavor can bring your drink a complex and robust character. Further, its deep red hue can make any mocktail visually arresting, adding a creative flair to your beverage presentation. Sparkling Water – The Ultimate Non-Alcoholic Drink Sparkling water is a non-negotiable ingredient when crafting a superior mocktail. Its bubbly character brings a delightful effervescence that adds texture to the drink. Plus, its subtle flavor makes it a perfect balancing element, complementing stronger ingredients and ensuring that no single flavor overwhelms the drink. This effervescent delight is indeed a key player in the world of mocktails. Traditional Mocktail Ideas Enjoy the delight of traditional cocktails without the alcohol buzz! From the tropical taste of a Piña Colada to the zesty allure of a Margarita, we’ve curated 15 non-alcoholic spins on these classics. Prepare to tantalize your taste buds with this easy-to-create, crowd-pleasing traditional mocktail recipe. MocktailDescriptionIngredientsGlassware Virgin MaryA flavorful and satisfying twist on the classic Bloody Mary, the Virgin Mary maintains all the zest without the alcohol.- 1 cup tomato juice - Juice of half a lemon - 1 teaspoon Worcestershire sauce - 3 drops hot sauce - Salt and pepper to taste - Celery stalk for garnishHighball Glass Shirley TempleA delightful, fizzy drink that pleases both kids and adults, the Shirley Temple is an enduring classic.- 1/2 cup ginger ale - 1/2 cup lemon-lime soda - 2 tablespoons grenadine - Maraschino cherry for garnishCollins Glass Arnold PalmerAn iconic and refreshing mix of iced tea and lemonade, the Arnold Palmer is a perfect summer refresher.- 1/2 cup iced tea - 1/2 cup lemonade - Lemon wheel for garnishHighball Glass CinderellaThe Cinderella is a beautiful blend of various fruit juices and soda, offering a flavorful and effervescent mocktail experience.- 1/3 cup orange juice - 1/3 cup pineapple juice - 1/3 cup lemon juice - Dash of grenadine - Soda water to top - Orange slice and cherry for garnishCollins Glass Safe Sex on the BeachThis alcohol-free version of the iconic Sex on the Beach cocktail maintains the fruity flavors that made the original a hit.- 1/2 cup cranberry juice - 1/2 cup grapefruit juice - 2 tablespoons peach syrup - Peach slices and mint sprigs for garnishHighball Glass NojitoExperience the refreshing flavors of a classic Mojito, sans the rum, with the Nojito.- 10 fresh mint leaves - 1/2 lime, cut into 4 wedges - 2 tablespoons sugar - 1 cup ice cubes - 1/2 cup club sodaCollins Glass Virgin Piña ColadaEnjoy the tropical flavors of pineapple and coconut in this alcohol-free version of the iconic Piña Colada.- 1/2 cup pineapple juice - 1/4 cup coconut milk - 1/4 cup heavy cream - 1 cup crushed ice - Pineapple wedge for garnishHurricane Glass Virgin MargaritaThis mocktail version of the classic Margarita keeps the tangy citrus flavor intact, minus the tequila.- 1 cup lime juice - 1/3 cup orange juice - 2 tablespoons agave syrup - Salt and lime wheel for garnishMargarita Glass Virgin DaiquiriA Virgin Daiquiri provides all the tropical, fruity enjoyment of the traditional Daiquiri, minus the rum.- 1/2 cup fresh lime juice - 2 tablespoons sugar - 1 cup crushed ice - Lime wheel for garnishCoupe Glass Fruit PunchFruit Punch is a vibrant blend of various fruit juices, sure to be a crowd pleaser at any gathering.- 1 cup orange juice - 1 cup pineapple juice - 1 cup cranberry juice - 1/2 cup lemon juice - 2 cups ginger alePunch Bowl Virgin BelliniThe Virgin Bellini is a peachy delight, offering all the elegance of the classic Bellini but without the Prosecco.- 1/2 cup peach purée - 1 cup sparkling waterChampagne Flute Apple SpritzerRefreshing and fizzy, the Apple Spritzer is a light and easy-to-make mocktail.- 1 cup apple juice - 1 cup club soda - Apple slices for garnishHighball Glass Virgin MimosaThe Virgin Mimosa is a delightful morning refresher, perfect for brunches and breakfast meetings.- 1/2 cup fresh orange juice - 1/2 cup sparkling water - Orange slice for garnishChampagne Flute Virgin PalomaExperience the refreshing grapefruit kick of the classic Paloma cocktail sans the tequila with the Virgin Paloma.- 1/2 cup grapefruit juice - 1 tablespoon lime juice - 1 teaspoon sugar - 1/2 cup club soda - Salt and grapefruit slice for garnishHighball Glass Virgin Moscow MuleA Virgin Moscow Mule offers the spicy, refreshing flavor of the original, minus the vodka.- 1/2 cup ginger beer - 3 tablespoons fresh lime juice - 1 tablespoon simple syrup - Lime wheel and mint sprig for garnishCopper Mug Virgin Mary A flavorful and satisfying twist on the classic Bloody Mary, the Virgin Mary maintains all the zest without the alcohol. Ingredients: 1 cup tomato juice Juice of half a lemon 1 teaspoon Worcestershire sauce 3 drops hot sauce Salt and pepper to taste Celery stalk for garnish Instructions: Mix all ingredients, serve over ice, garnish with a celery stalk. Shirley Temple A delightful, fizzy drink that pleases both kids and adults, the Shirley Temple is an enduring classic. Ingredients: 1/2 cup ginger ale 1/2 cup lemon-lime soda 2 tablespoons grenadine Maraschino cherry for garnish Instructions: Mix the sodas and grenadine, pour over ice, and garnish with a maraschino cherry. Arnold Palmer An iconic and refreshing mix of iced tea and lemonade, the Arnold Palmer is a perfect summer refresher. Ingredients: 1/2 cup iced tea 1/2 cup lemonade Lemon wheel for garnish Instructions: Mix iced tea and lemonade, serve over ice, and garnish with a lemon wheel. Cinderella The Cinderella is a beautiful blend of various fruit juices and soda, offering a flavorful and effervescent mocktail experience. Ingredients: 1/3 cup orange juice 1/3 cup pineapple juice 1/3 cup lemon juice Dash of grenadine Soda water to top Orange slice and cherry for garnish Instructions: Combine the juices and grenadine, top with soda water, serve over ice, and garnish with an orange slice and a cherry. Safe Sex on the Beach This alcohol-free version of the iconic Sex on the Beach cocktail maintains the fruity flavors that made the original a hit. Ingredients: 1/2 cup cranberry juice 1/2 cup grapefruit juice 2 tablespoons peach syrup Peach slices and mint sprigs for garnish Instructions: Mix the juices and peach syrup, serve over ice, and garnish with peach slices and mint sprigs. Nojito Experience the refreshing flavors of a classic Mojito sans the rum, with the Mojito. Ingredients: 10 fresh mint leaves 1/2 lime, cut into 4 wedges 2 tablespoons sugar 1 cup ice cubes 1/2 cup club soda Instructions: In a glass, muddle the mint leaves and lime together. Next, add sugar, fill the glass with ice cubes, and pour in club soda. Stir thoroughly. Virgin Piña Colada Indulge in the tropical tastes of pineapple and coconut with this alcohol-free rendition of the classic Piña Colada. Ingredients: 1/2 cup pineapple juice 1/4 cup coconut milk 1/4 cup heavy cream 1 cup crushed ice Pineapple wedge for garnish Instructions: Blend pineapple juice, coconut milk, heavy cream, and crushed ice. Pour into a glass and garnish with a pineapple wedge. Virgin Margarita This mocktail version of the classic Margarita keeps the tangy citrus flavor intact, minus the tequila. Ingredients: 1 cup lime juice 1/3 cup orange juice 2 tablespoons agave syrup Salt and lime wheel for garnish Instructions: Mix the juices and agave syrup, serve over ice in a salt-rimmed glass, and garnish with a lime wheel. Virgin Daiquiri A Virgin Daiquiri provides all the tropical, fruity enjoyment of the traditional Daiquiri, minus the rum. Ingredients: 1/2 cup fresh lime juice 2 tablespoons sugar 1 cup crushed ice Lime wheel for garnish Instructions: Blend lime juice, sugar, and crushed ice until smooth. Pour into a glass and garnish with a lime wheel. Fruit Punch Fruit Punch is a vibrant blend of various fruit juices, sure to be a crowd-pleaser at any gathering. Ingredients: 1 cup orange juice 1 cup pineapple juice 1 cup cranberry juice 1/2 cup lemon juice 2 cups ginger ale Instructions: Combine all the juices and chill in the refrigerator. Just before serving, add ginger ale. Virgin Bellini The Virgin Bellini is a peachy delight, offering all the elegance of the classic Bellini but without the Prosecco. Ingredients: 1/2 cup peach purée 1 cup sparkling water Instructions: Pour peach purée into a glass, top with sparkling water, and stir gently. Apple Spritzer Refreshing and fizzy, the Apple Spritzer is a light and easy-to-make mocktail. Ingredients: 1 cup apple juice 1 cup club soda Apple slices for garnish Instructions: Mix apple juice and club soda, serve over ice, and garnish with apple slices. Virgin Mimosa The Virgin Mimosa is a delightful morning refresher, perfect for brunches and breakfast meetings. Ingredients: 1/2 cup fresh orange juice 1/2 cup sparkling water Orange slice for garnish Instructions: Fill a champagne flute with orange juice, then add sparkling water on top. Finally, garnish with a slice of orange. Virgin Paloma Experience the refreshing grapefruit kick of the classic Paloma cocktail sans the tequila with the Virgin Paloma. Ingredients: 1/2 cup grapefruit juice 1 tablespoon lime juice 1 teaspoon sugar 1/2 cup club soda Salt and grapefruit slice for garnish Instructions: Mix the grapefruit juice, lime juice, and sugar until dissolved, add club soda, serve over ice in a salt-rimmed glass, garnish with a grapefruit slice. Virgin Moscow Mule A Virgin Moscow Mule offers the spicy, refreshing flavor of the original, minus the vodka. Ingredients: 1/2 cup ginger beer 3 tablespoons fresh lime juice 1 tablespoon simple syrup Lime wheel and mint sprig for garnish Instructions: Mix all ingredients, serve over ice in a copper mug, and garnish with a lime wheel and a sprig of mint. Ginger Beer Mocktail Ideas Introduce a zestful twist to your mocktail menu with the fiery kick of ginger beer! From the tropical delight of Pineapple Ginger Refresher to the holiday-spiced Cranberry Ginger Fizz, these ginger beer-based mocktails are both vibrant and versatile. MocktailDescriptionIngredientsGlassware Ginger and Lime Juice FizzA refreshing, fizzy treat, the Ginger and Lime Juice Fizz perfectly combines the heat of ginger beer with the tanginess of lime.- 1/2 cup ginger beer - Juice of 1 lime - Lime wheel and mint sprig for garnishHighball Glass Ginger Apple SpritzerFruity and fizzy, the Ginger Apple Spritzer blends the spiciness of ginger beer with the sweetness of apple juice.- 1/2 cup ginger beer - 1/2 cup apple juice - Apple slice for garnishCollins Glass Pear Ginger PunchThe Pear Ginger Punch is a flavorful combination of the mild sweetness of pear juice and the spicy kick of ginger beer.- 1/2 cup pear juice - 1/2 cup ginger beer - Pear slice for garnishHighball Glass Pineapple Ginger RefresherTropical and invigorating, the Pineapple Ginger Refresher offers the perfect blend of pineapple's sweetness and ginger's spice.- 1/2 cup pineapple juice - 1/2 cup ginger beer - Pineapple slice for garnishCollins Glass Spiced Cranberry Ginger FizzThe Spiced Cranberry Ginger Fizz is a delightful mix of the tartness of cranberry juice, the spiciness of ginger beer, and a hint of holiday spices.- 1/2 cup cranberry juice - 1/2 cup ginger beer - A pinch of cinnamon and nutmeg - Cranberries and cinnamon stick for garnishCollins Glass Ginger and Lime Juice Fizz A refreshing, fizzy treat, the Ginger and Lime Juice Fizz perfectly combines ginger beer’s heat with lime’s tanginess. Ingredients: 1/2 cup ginger beer Juice of 1 lime Lime wheel and mint sprig for garnish Instructions: Mix ginger beer and lime juice, serve over ice, and garnish with a lime wheel and a sprig of mint. Ginger Apple Spritzer Fruity and fizzy, the Ginger Apple Spritzer blends the spiciness of ginger beer with the sweetness of apple juice. Ingredients: 1/2 cup ginger beer 1/2 cup apple juice Apple slice for garnish Instructions: Mix ginger beer and apple juice, serve over ice, and garnish with an apple slice. Pear Ginger Punch The Pear Ginger Punch is a flavorful combination of pear juice’s mild sweetness and ginger beer’s spicy kick. Ingredients: 1/2 cup pear juice 1/2 cup ginger beer Pear slice for garnish Instructions: Mix pear juice and ginger beer, serve over ice, and garnish with a pear slice. Pineapple Ginger Refresher Tropical and refreshing, the Pineapple Ginger Refresher provides an ideal combination of the sweetness of pineapple and the spiciness of ginger. Ingredients: 1/2 cup pineapple juice 1/2 cup ginger beer Pineapple slice for garnish Instructions: Mix pineapple juice and ginger beer, serve over ice, garnish with a pineapple slice. Spiced Cranberry Ginger Fizz The Spiced Cranberry Ginger Fizz is a delightful mix of the tartness of cranberry juice, the spiciness of ginger beer, and a hint of holiday spices. Ingredients: 1/2 cup cranberry juice 1/2 cup ginger beer A pinch of cinnamon and nutmeg Cranberries and cinnamon stick for garnish Instructions: Mix cranberry juice, ginger beer, and spices, serve over ice, garnish with cranberries and a cinnamon stick. Fall Mocktail Ideas As the leaves turn and the air grows crisp, your menu can embrace the flavors of fall with these charming mocktails. From the tangy burst of cranberries to the comforting warmth of cinnamon, these recipes capture the essence of autumn in every sip. MocktailDescriptionIngredientsGlassware Cranberry Spice with Club SodaThis sparkling mocktail perfectly blends the tartness of cranberries and the warmth of fall spices.- 1/2 cup cranberry juice - 1/2 cup club soda - A pinch of allspice - Cranberries for garnishCollins Glass Pumpkin Pie MocktailEnjoy the classic flavors of a pumpkin pie in a refreshing mocktail.- 1/2 cup pumpkin purée - 1/2 cup apple juice - 1/4 teaspoon pumpkin spice - Whipped cream for garnishHighball Glass Autumn Apple PunchThis punch combines the crisp flavors of apple and the warmth of cinnamon.- 1 cup apple cider - 1/2 cup ginger ale - 1 cinnamon stick - Apple slices for garnishPunch Glass Spiced Pear CobblerRelish the sweet and spicy flavors of autumn with the Spiced Pear Cobbler.- 1 cup pear juice - 1/4 teaspoon allspice - 1/4 teaspoon nutmeg - Pear slice and cinnamon stick for garnishCobbler Glass Cinnamon Maple SpritzerExperience the unique blend of maple syrup's sweetness and cinnamon's warmth in this effervescent mocktail.- 1/2 cup club soda - 1 tablespoon maple syrup - A pinch of cinnamon - Cinnamon stick for garnishCollins Glass Cranberry Apple FizzThis fizzy mocktail offers a delightful mix of tangy cranberry and sweet apple flavors.- 1/2 cup cranberry juice - 1/2 cup apple juice - 1/2 cup ginger ale - Apple slice for garnishHighball Glass Pumpkin Spice LatteA fall favorite, the Pumpkin Spice Latte can be enjoyed alcohol-free and is perfect for the cooler weather.- 1 cup milk - 2 tablespoons pumpkin purée - 1 tablespoon sugar - 1/4 teaspoon pumpkin pie spice - 1/2 cup strong brewed coffee - Whipped cream for garnishCoffee Mug Spiced Apple CiderSpiced Apple Cider is a quintessential fall beverage, providing warmth and comfort in each sip.- 1 cup apple cider - 1 cinnamon stick - 2 cloves - 1 star aniseMulled Wine Glass Maple Cinnamon LemonadeThis tangy-sweet mocktail combines the classic lemonade with fall flavors of maple and cinnamon.- 1 cup lemonade - 1 tablespoon maple syrup - A pinch of cinnamon - Lemon slice for garnishHighball Glass Warm Vanilla Almond MilkThis warm, soothing drink is a great non-alcoholic option for chilly fall evenings.- 1 cup almond milk - 1/2 teaspoon vanilla extract - 1 tablespoon honey - A pinch of nutmegCoffee Mug Cranberry Spice with Club Soda This sparkling mocktail perfectly blends the tartness of cranberries and the warmth of fall spices. Ingredients: 1/2 cup cranberry juice 1/2 cup club soda A pinch of allspice Cranberries for garnish Instructions: Mix cranberry juice and allspice, top with club soda, serve over ice, and garnish with cranberries. Pumpkin Pie Mocktail Enjoy the classic flavors of a pumpkin pie in a refreshing mocktail. Ingredients: 1/2 cup pumpkin purée 1/2 cup apple juice 1/4 teaspoon pumpkin spice Whipped cream for garnish Instructions: Blend pumpkin purée, apple juice, and pumpkin spice until smooth. Serve chilled, topped with whipped cream. Autumn Apple Punch This punch combines the crisp flavors of apple and the warmth of cinnamon. Ingredients: 1 cup apple cider 1/2 cup ginger ale 1 cinnamon stick Apple slices for garnish Instructions: Mix apple cider and ginger ale, serve over ice with a cinnamon stick, and garnish with apple slices. Spiced Pear Cobbler Relish the sweet and spicy flavors of autumn with the Spiced Pear Cobbler. Ingredients: 1 cup pear juice 1/4 teaspoon allspice 1/4 teaspoon nutmeg Pear slice and cinnamon stick for garnish Instructions: Mix pear juice, allspice, and nutmeg, serve over ice, and garnish with a pear slice and a cinnamon stick. Cinnamon Maple Spritzer Experience the unique blend of maple syrup’s sweetness and cinnamon’s warmth in this effervescent mocktail. Ingredients: 1/2 cup club soda 1 tablespoon maple syrup A pinch of cinnamon Cinnamon stick for garnish Instructions: Mix club soda, maple syrup, and cinnamon, serve over ice, and garnish with a cinnamon stick. Cranberry Apple Fizz This fizzy mocktail offers a delightful mix of tangy cranberry and sweet apple flavors. Ingredients: 1/2 cup cranberry juice 1/2 cup apple juice 1/2 cup ginger ale Apple slice for garnish Instructions: Mix cranberry juice and apple juice, top with ginger ale, serve over ice, and garnish with an apple slice. Pumpkin Spice Latte A fall favorite, the Pumpkin Spice Latte can be enjoyed alcohol-free and is perfect for the cooler weather. Ingredients: 1 cup milk 2 tablespoons pumpkin purée 1 tablespoon sugar 1/4 teaspoon pumpkin pie spice 1/2 cup strong brewed coffee Whipped cream for garnish Instructions: In a medium saucepan, heat the milk, pumpkin purée, sugar, and spice together. Once heated, remove from the heat and stir in the coffee. Serve with a topping of whipped cream. Spiced Apple Cider Spiced Apple Cider is a quintessential fall beverage, providing warmth and comfort in each sip. Ingredients: 1 cup apple cider 1 cinnamon stick 2 cloves 1 star anise Instructions: Heat apple cider with spices until warm. Strain and serve in a mug. Maple Cinnamon Lemonade This tangy-sweet mocktail combines the classic lemonade with fall flavors of maple and cinnamon. Ingredients: 1 cup lemonade 1 tablespoon maple syrup A pinch of cinnamon Lemon slice for garnish Instructions: Mix lemonade, maple syrup, and cinnamon, serve over ice, and garnish with a lemon slice. Warm Vanilla Almond Milk This warm, soothing drink is a great non-alcoholic option for chilly fall evenings. Ingredients: 1 cup almond milk 1/2 teaspoon vanilla extract 1 tablespoon honey A pinch of nutmeg Instructions: Heat almond milk with honey and vanilla. Remove from heat, sprinkle with nutmeg, and serve in a mug. More Refreshing Mocktail Recipes These refreshing mocktails take your patrons on a flavor adventure beyond the traditional. From the cool, crisp Cucumber Lime Spritzer to the exotic Tropical Splash, these unique concoctions offer an invigorating twist that will elevate any occasion. MocktailDescriptionIngredientsGlassware Cucumber Lime SpritzerThis refreshing mocktail offers the cool crispness of cucumber combined with zesty lime.- 1/2 cucumber, sliced - Juice of 1 lime - 1/2 cup club soda -Cucumber slice for garnishHighball Glass Watermelon Mint CoolerQuench your thirst with the sweet and refreshing Watermelon Mint Cooler.- 1 cup watermelon juice - A handful of fresh mint leaves - 1/2 cup club soda - Watermelon slice for garnishCollins Glass Tropical SplashTake a flavor trip to the tropics with this fruity and refreshing mocktail.- 1/2 cup pineapple juice - 1/2 cup orange juice - 1/2 cup coconut water - Pineapple slice for garnishHurricane Glass Strawberry Lemonade PunchThis punch combines the sweet strawberries and tangy lemons to create a refreshingly sweet and sour beverage.- 1 cup lemonade - 1/2 cup strawberry purée - Lemon wheel and strawberry for garnishPunch Glass Raspberry Rose FizzThis mocktail offers a delightful mix of sweet raspberries and floral rose water, topped with a fizzy finish.- 1/2 cup raspberry purée - 1 teaspoon rose water - 1/2 cup club soda - Raspberries for garnishChampagne Flute Peachy Iced TeaA summertime classic, the Peachy Iced Tea combines the fruity sweetness of peaches with the refreshing taste of iced tea.- 1 cup peach juice - 1 cup iced tea - Peach slice for garnishIced Tea Glass Blueberry Basil LemonadeA delightful blend of sweet blueberries, fragrant basil and tangy lemonade makes this mocktail a refreshing choice.- 1 cup lemonade - 1/2 cup blueberry purée - A handful of basil leaves - Blueberries for garnishHighball Glass Pineapple Ginger CoolerSpicy ginger and tropical pineapple combine for a zesty, refreshing mocktail.- 1 cup pineapple juice - 1 teaspoon fresh ginger, grated - Pineapple slice for garnishCollins Glass Berry BlastA fruity mocktail bursting with the flavors of mixed berries.- 1 cup mixed berry juice - 1/2 cup club soda - Mixed berries for garnishHighball Glass Grapefruit Mint SpritzerThe tartness of grapefruit is beautifully complemented by the coolness of mint in this refreshing mocktail.- 1 cup grapefruit juice - A handful of fresh mint leaves - 1/2 cup club soda - Grapefruit slice for garnishCollins Glass Blackberry Lime FizzExperience the sweet and sour symphony of blackberries and lime in this effervescent mocktail.- 1/2 cup blackberry purée - Juice of 1 lime - 1/2 cup club soda - Blackberries for garnishHighball Glass Spiced Chai LatteEnjoy the comforting spices of chai in this warm and frothy non-alcoholic latte.- 1 cup milk, 1 chai tea bag - 1 tablespoon honey - A pinch of nutmegCoffee Mug Mango TangoThe tropical sweetness of mango makes this mocktail a refreshing and flavorful delight.- 1 cup mango juice - 1/2 cup club soda - Mango slice for garnishHurricane Glass Cherry Limeade PunchThis punch is a delightful mix of tart limeade and sweet cherry flavors.- 1 cup limeade - 1/2 cup cherry juice - Cherry for garnishPunch Glass Kiwi Strawberry SpritzerThis refreshing spritzer perfectly combines the tangy kiwi and sweet strawberry flavors.- 1/2 cup kiwi juice - 1/2 cup strawberry juice - 1/2 cup club soda - Kiwi slice and strawberry for garnishHighball Glass Citrus TwistExperience a burst of citrus flavors in this zesty and refreshing mocktail.- 1/4 cup orange juice - 1/4 cup grapefruit juice - 1/4 cup lemon juice - 1/4 cup lime juice - Orange, grapefruit, lemon, and lime slices for garnishCollins Glass Pomegranate SpritzerThis mocktail combines the sweet and tangy taste of pomegranate with the effervescence of club soda for a refreshing drink.- 1 cup pomegranate juice - 1/2 cup club soda - Pomegranate seeds for garnishHighball Glass Raspberry LemonadeThis mocktail is a delightful blend of tart lemonade and sweet raspberry flavors.- 1 cup lemonade - 1/2 cup raspberry juice - Raspberries for garnishCollins Glass Honeydew Melon CoolerThis mocktail captures the light and refreshing taste of honeydew melon.- 1 cup honeydew melon juice - 1/2 cup club soda - Honeydew melon slice for garnishHighball Glass Hibiscus Iced TeaThis mocktail offers a refreshing and floral twist to your traditional iced tea.- 1 cup brewed hibiscus tea, cooled - 1 tablespoon honey - Lemon wheel for garnishIced Tea Glass Cucumber Lime Spritzer This refreshing mocktail offers the cool crispness of cucumber combined with zesty lime. Ingredients: 1/2 cucumber, sliced Juice of 1 lime 1/2 cup club soda Cucumber slice for garnish Instructions: Muddle cucumber and lime juice, top with club soda, serve over ice, and garnish with a cucumber slice. Watermelon Mint Cooler Quench your thirst with the sweet and refreshing Watermelon Mint Cooler. Ingredients: 1 cup watermelon juice A handful of fresh mint leaves 1/2 cup club soda Watermelon slice for garnish Instructions: Muddle watermelon juice and mint, top with club soda, serve over ice, and garnish with a watermelon slice. Tropical Splash Take a flavor trip to the tropics with this fruity and refreshing mocktail. Ingredients: 1/2 cup pineapple juice 1/2 cup orange juice 1/2 cup coconut water Pineapple slice for garnish Instructions: Mix all juices, serve over ice, garnish with a pineapple slice. Strawberry Lemonade Punch This punch combines sweet strawberries and tangy lemons to create a refreshingly sweet and sour beverage. Ingredients: 1 cup lemonade 1/2 cup strawberry purée Lemon wheel and strawberry for garnish Instructions: Mix lemonade and strawberry purée, serve over ice, garnish with a lemon wheel and a strawberry. Raspberry Rose Fizz This mocktail features a delightful combination of sweet raspberries and fragrant rose water, finished with a refreshing fizz. Ingredients: 1/2 cup raspberry purée 1 teaspoon rose water 1/2 cup club soda Raspberries for garnish Instructions: Combine raspberry purée and rose water, then add club soda. Serve the mixture over ice and garnish with fresh raspberries. I will provide the next 15 mocktail recipes in the following message due to the character limit. Peachy Iced Tea A summertime classic, the Peachy Iced Tea combines the fruity sweetness of peaches with the refreshing taste of iced tea. Ingredients: 1 cup peach juice 1 cup iced tea Peach slice for garnish Instructions: Mix peach juice and iced tea, serve over ice, garnish with a peach slice. Blueberry Basil Lemonade A delightful blend of sweet blueberries, fragrant basil, and tangy lemonade makes this mocktail a refreshing choice. Ingredients: 1 cup lemonade 1/2 cup blueberry purée A handful of basil leaves Blueberries for garnish Instructions: Muddle blueberry purée and basil, mix with lemonade, serve over ice, and garnish with blueberries. Pineapple Ginger Cooler Spicy ginger and tropical pineapple combine for a zesty, refreshing mocktail. Ingredients: 1 cup pineapple juice 1 teaspoon fresh ginger, grated Pineapple slice for garnish Instructions: Mix pineapple juice and ginger, serve over ice, garnish with a pineapple slice. Berry Blast A fruity mocktail bursting with the flavors of mixed berries. Ingredients: 1 cup mixed berry juice 1/2 cup club soda Mixed berries for garnish Instructions: Mix berry juice and club soda, serve over ice, garnish with mixed berries. Grapefruit Mint Spritzer The coolness of mint beautifully complements the tartness of grapefruit in this refreshing mocktail. Ingredients: 1 cup grapefruit juice A handful of fresh mint leaves 1/2 cup club soda Grapefruit slice for garnish Instructions: Muddle grapefruit juice and mint, top with club soda, serve over ice, and garnish with a grapefruit slice. Blackberry Lime Fizz Experience the sweet and sour symphony of blackberries and lime in this effervescent mocktail. Ingredients: 1/2 cup blackberry purée Juice of 1 lime 1/2 cup club soda Blackberries for garnish Instructions: Mix blackberry purée and lime juice, top with club soda, serve over ice, and garnish with blackberries. Spiced Chai Latte Enjoy the comforting spices of chai in this warm and frothy non-alcoholic latte. Ingredients: 1 cup milk 1 chai tea bag 1 tablespoon honey A pinch of nutmeg Instructions: Heat milk with a chai tea bag and honey until warm. Remove the tea bag, sprinkle with nutmeg, and serve in a mug. Mango Tango The tropical sweetness of mango makes this mocktail a refreshing and flavorful delight. Ingredients: 1 cup mango juice 1/2 cup club soda Mango slice for garnish Instructions: Mix mango juice and club soda, serve over ice, and garnish with a mango slice. Cherry Limeade Punch This punch is a delightful mix of tart limeade and sweet cherry flavors. Ingredients: 1 cup limeade 1/2 cup cherry juice Cherry for garnish Instructions: Mix limeade and cherry juice, serve over ice, and garnish with a cherry. Kiwi Strawberry Spritzer This refreshing spritzer perfectly combines the tangy kiwi and sweet strawberry flavors. Ingredients: 1/2 cup kiwi juice 1/2 cup strawberry juice 1/2 cup club soda Kiwi slice and strawberry for garnish Instructions: Mix kiwi and strawberry juice, top with club soda, serve over ice, and garnish with a kiwi slice and a strawberry. Citrus Twist Experience a burst of citrus flavors in this zesty and refreshing mocktail. Ingredients: 1/4 cup orange juice 1/4 cup grapefruit juice 1/4 cup lemon juice 1/4 cup lime juice Orange, grapefruit, lemon, and lime slices for garnish Instructions: Mix all juices, serve over ice, garnish with a slice each of orange, grapefruit, lemon, and lime. Pomegranate Spritzer This mocktail combines the sweet and tangy taste of pomegranate with the effervescence of club soda for a refreshing drink. Ingredients: 1 cup pomegranate juice 1/2 cup club soda Pomegranate seeds for garnish Instructions: Mix pomegranate juice and club soda, serve over ice, and garnish with pomegranate seeds. Raspberry Lemonade This mocktail is a delightful blend of tart lemonade and sweet raspberry flavors. Ingredients: 1 cup lemonade 1/2 cup raspberry juice Raspberries for garnish Instructions: Mix lemonade and raspberry juice, serve over ice, and garnish with raspberries. Honeydew Melon Cooler This mocktail captures the light and refreshing taste of honeydew melon. Ingredients: 1 cup honeydew melon juice 1/2 cup club soda Honeydew melon slice for garnish Instructions: Mix honeydew melon juice and club soda, serve over ice, and garnish with a honeydew melon slice. Hibiscus Iced Tea This mocktail offers a refreshing and floral twist to your traditional iced tea. Ingredients: 1 cup brewed hibiscus tea, cooled 1 tablespoon honey Lemon wheel for garnish Instructions: Mix hibiscus tea and honey, serve over ice, and garnish with a lemon wheel. Creating Imaginative Names for Your Mocktail Bar Menu As the popularity of mocktails rises, the names of these creative concoctions become a critical part of their appeal. An imaginative, intriguing name can reflect the nature of the drink and captivate your patrons, prompting them to try something new. The following strategies can help you craft the perfect mocktail names: Align with the Theme of the Bar The name of a mocktail can and should play into your establishment’s overall theme or ambiance. If your bar has a tropical theme, consider using words like “island,” “oasis,” or “tiki” in your drink names. Opt for more elegant and refined names if it’s a sophisticated lounge. Tying the names of your drinks to your bar’s identity can help build a cohesive brand image. Reflect the Ingredients Using the ingredients in the name of the mocktail can give customers a quick understanding of the drink’s flavor profile. If a drink features fresh strawberries and basil, a name like “Strawberry Basil Blast” immediately communicates the primary tastes. Keep it accurate, but don’t be afraid to get creative. Play Off the Color of the Drink The visual appeal of a mocktail is a major part of its charm. If a drink has a vibrant color, incorporating that into the name can make it more enticing. For instance, a ruby-red cranberry mocktail might be dubbed the “Crimson Cooler.” Draw from the Desired Customer Experience Consider the feeling or experience you want to evoke with your drink. A name like “Cool Cucumber Reviver” could be fitting if a mocktail is meant to refresh and rejuvenate. If it’s a comforting, warm drink, consider a name that conveys coziness. Use Alliteration and Rhyme Names that are catchy and easy to remember often resonate with customers and can help with bar marketing efforts. Techniques like alliteration, where the first consonant sounds in multiple words are the same (e.g., “Berry Burst”), and rhyming can make your mocktail names stand out and stick in the minds of your patrons. These linguistic tricks can also make the names more fun to say, which could encourage customers to order the drink. FAQs: Mocktail Ideas What is the difference between ginger ale and ginger beer? Ginger ale and ginger beer are both non-alcoholic drinks that contain ginger. The key distinction lies in their flavor and production methods. Ginger beer is typically brewed and fermented, resulting in a more robust and spicier taste. In contrast, ginger ale is a ginger-flavored carbonated soda that tends to be lighter and sweeter. How can I make my mocktail bar menu more appealing? Enhance your mocktail bar menu by offering a variety of unique, flavorful options that cater to different tastes. Use descriptive language to convey the flavors and ingredients, and consider using creative, catchy names. High-quality images of the drinks also can stimulate visual appeal. Of course, organizing the menu logically and highlighting any special or seasonal offerings can make it more user-friendly. Can mocktails be made ahead of time? Many mocktails can be made ahead of time, which can be especially useful for parties or large events. However, it’s best to add any fizzy ingredients like club soda or sparkling water just before serving to maintain the effervescence. Also, consider the freshness of ingredients like squeezed juices or muddled herbs when deciding how far in advance to prepare. Can I use apple cider vinegar in mocktails? Apple cider vinegar can add a tangy, slightly sweet flavor to mocktails, and it’s often used in a type of non-alcoholic drink called a “shrub.” Mixing apple cider vinegar with a sweetener and fruit or fruit juice creates a shrub syrup that can serve as a flavorful base for a variety of mocktails. What are some unique garnish ideas for a great mocktail? Adding garnishes to mocktails can enhance their visual appeal and add an extra flavor dimension. Consider using fresh fruits that match or complement the drink’s flavor profile, like a slice of lime on a tropical mocktail. Herbs like mint or basil can add a splash of color and aroma. Other unique ideas include edible flowers, colorful cocktail umbrellas, and even flavored salts or sugars rimming the glass. This article, "Sensational Mocktail Ideas to Freshen Up Your Bar Menu" was first published on Small Business Trends View the full article

Picture this: You’re driving on a crowded highway, preparing to change lanes and pass a tractor-trailer. As you check your mirrors, a loud chime on your car’s infotainment screen rings out. It’s Google Maps, asking whether a stalled car is still on the shoulder, as other drivers have reported. A prompt appears—Yes or No—requiring a response within seconds. Your already taxed brain now has another decision to process, all while you’re moving at 60 miles per hour. Scenarios like this became possible last summer, when Google overhauled its popular navigation app. Since then, drivers using Google Maps frequently receive prompts to confirm an “incident,” such as a police vehicle or stalled car, that other users have flagged. These prompts are announced with a chime as well as text and a timer that consume the bottom chunk of the app display. If there is a way to turn off this incident verification feature, I haven’t found it. (A Google spokesperson did not respond when I asked.) These prompts can be annoying to drivers who find them intrusive. More troublingly, experts in UX and human factors worry that they will cause distraction that leads to crashes. “If the request happens on a stretch of road where there isn’t that much one going around you, it’s probably not a problem,” said Birsen Donmez, a professor of industrial engineering at the University of Toronto who researches distracted driving. “But if it pops up when you know your turn is coming up and you really need to focus, it could confuse you and divert your attention.” That’s an unsettling problem for the hundreds of millions of people who use Google Maps, as well as for everyone who shares the road with them. ‘This is an irrelevant piece of information’ Google has dominated navigation since launching Maps in February 2005. Though competitors have appeared—Apple, MapQuest, and TomTom GO among them—none has come close to matching Google’s user base. In 2013, Google solidified its lead by acquiring the Israeli startup Waze, whose crowdsourced traffic and incident reporting technology later shaped key features of Maps even though it remained a separate app. Today, Google Maps guides far more journeys than other wayfinding tools. According to a 2024 MarketWatch analysis, 70% of U.S. drivers used Google Maps, compared to just 25% for both Waze and Apple Maps. MapQuest, once ubiquitous, is no longer a market leader but still had 17 million regular users as of 2022. But for the first time in years, Google Maps now faces a credible threat. Fully recovered from an inauspicious 2012 launch, Apple Maps is now a vastly improved service that has garnered praise for design elements like object-based instructions (“Turn left after the next traffic light”) that can seem more intuitive than Google Maps’ directions (“In 500 feet, turn left”). Meanwhile, the iPhone—which features Apple Maps as its default—has been grabbing market share from Android. With competition with Apple Maps intensifying, Google unveiled major revisions to its mapping tool last summer. Google Maps had already invited users to submit information about observed traffic incidents, which the company would then share with other drivers. Now, with its new update, the company announced, “other drivers can confirm the incident with just a tap.” What that means in practice is that drivers frequently hear a chime as a question appears on their infotainment screen, such as “Stalled vehicle reported 51 minutes ago from Google Maps drivers. Is this still there?” A countdown progress bar pushes drivers to quickly tap a Yes or No button. “It makes you feel like you have to respond or get it off of your screen,” said Kate Moran, vice president for research and content at Nielsen Norman Group, a UX advisory practice. After a few seconds the prompt disappears, either because the driver answered the question or because the timer hit zero. Innocuous though it may seem, demanding “just a tap” can be dangerously distracting, University of Toronto’s Donmez said, because infotainment touchscreens inevitably require users to look away from the roadway ahead. She added that inexperienced or elderly drivers are more likely to struggle “to suppress irrelevant stimulus.” Donmez is particularly concerned by the urgency of Google Maps’ requests for confirmation. “Drivers typically modulate their distraction engagement based on what’s coming up on the road, and that’s why crashes don’t happen,” she said. For instance, many drivers instinctively wait until after completing a lane change before they select a new podcast or adjust the air conditioning. But Google Maps’s chime and countdown progress bar are designed to demand immediate attention, regardless of road conditions. Defenders of Google Maps’s new UX might note that Waze, the other navigation app owned by Alphabet, has long asked users to confirm past reports of traffic incidents. But that doesn’t mean Waze’s design is safe. In a 2019 paper, a team of Carnegie Mellon researchers noted that Waze is “dangerous to not only the driver but also to nearby drivers, pedestrians, and bicyclists.” When I asked how Google Maps evaluated the safety of its UX update before rolling it out, a corporate spokesperson replied in an email, “We take safety very seriously and regularly test our features for driver distraction.” According to a corporate blog post, Google Maps’s new UX has been distributed “globally.” The company does not appear to have offered users an option to turn off the verification prompts or limit them to specific types of incidents. One user asked on the Google Maps Community forum how to disable the “’still there?’ questions while driving,” but that query went unanswered. Notably, many of the incidents flagged by Google Maps are unrelated to traffic safety, such as vehicles on the shoulder that passing drivers often encounter without second thought. “Most of the time this is an irrelevant piece of information for safety,” Donmez said. Given their potential for annoyance as well as distraction, these prompts shouldn’t be inescapable, she said. “Some drivers may find the feature useful,” she said, “but they should have the ability to easily override it.” Moran agreed. “It’s not that the intention behind the feature is bad, but the way it’s been implemented is the problem,” she told me. “A good experience would be allowing people to say, ‘Don’t prompt me with these dialogues anymore.’ But even better would be to require people to opt in. Instead of turning it on by default, allow people who might be more excited about being in the Google community to say ‘yes, I’ll answer these questions and proactively provide data.’” Instead, all Google Maps users are now being peppered with verification requests, whether they like it or not. ‘It could just be a lack of foresight’ As to why Google Maps changed its UX to request user confirmations, Moran suggests the company probably wants to build a more current dataset of road conditions. “If you really want to know if something is still on the road, the fastest way to get that information is to ask the person driving by,” she said. But there is another possibility: The prompts’ unavoidable and aggressive design may be the brainchild of project managers instructed to increase user engagement by any means necessary. “People who make UX product decisions are often under lots of pressure to achieve short-sighted, short-term metrics,” Moran said. “It could just be a lack of foresight that this was going to be distracting or annoying.” (Google Maps did not respond to questions about its reasons for demanding that all users confirm road conditions). For now, at least, Google Maps users are stuck with its new UX. It is too soon to know whether the design will increase crashes, but the threat is real, particularly given the app’s huge user base. Road safety advocates have already expressed concern about distraction due to increasingly complex infotainment systems, as automakers strive to offer the flashiest designs (even though many car owners find touchscreens woefully inferior to the knobs and dials they replaced). In a 2022 study, researchers at Drexel University concluded that the comparatively simple infotainment systems of the early 2010s were already a statistically significant risk factor for crashes. Yet, infotainment systems remain unregulated in the U.S. In 2012, the National Highway Traffic Safety Administration issued voluntary guidance proposing maximum thresholds for the time drivers must look away from the road to accomplish an infotainment task, but within a few years automakers were routinely violating it. They have paid no penalty for doing so. With the Trump administration reflexively hostile to regulations, new federal safeguards pertaining to navigation tools or infotainment systems are unlikely. Still, Moran thinks that lawsuits involving crashes caused by distracted driving might force Google Maps to change course. “The first time I noticed this new feature, I thought ‘Wow, I’m surprised their legal team is okay with this,’” she said. Alternatively, the market’s invisible hand might render its own verdict about Google’s UX design: Its users can always switch to Apple. View the full article