ResidentialBusiness

Over the weekend, the Super Bowl LIX weekend, there has been a lot of chatter about ranking volatility and traffic losses. Truth is, I feel there is often chatter about traffic losses over a Super Bowl weekend, as many are watching the Super Bowl and not spending time searching Google as much.View the full article

Earlier we reported that Google was testing AI-organized restaurant results in the Google Search results. Now, Google is doing the same for local events; and organizing them with AI.View the full article

MPs on Treasury select committee request information from past two years View the full article

Brussels can’t do the rapid pre-emptive retaliation that Canada and Mexico threatenedView the full article

Google is testing a new "share list" button for local packs, place results, in the Google Search results. I assume this lets you share the local listings you see with a friend or colleague.View the full article

In an interview with Joe Rogan last month, Meta founder Mark Zuckerberg made a plea for companies to embrace more “masculine energy.” Zuckerberg went on to say, “A culture that celebrates the aggression a bit more has its own merits.” Never mind that Meta (then Facebook) became one of the world’s more profitable companies when COO Sheryl Sandberg ran its day-to-day operations. Or that Sandberg urged women to “lean in” by actively pursuing leadership roles and embracing opportunities in the workplace, sparking a global community dedicated to helping foster leadership, advancement and inclusion for women in the workplace. “When a very powerful CEO who has platforms that nearly half of the world’s population use says something like that, regardless of what his intent and his definitions are and his meaning of it is, there’s a whole lens around individual bias and how it will be perceived,” says Samantha Katz, founder of business consultancy Actual Markets LLC in Manhattan. Even before Zuckerberg’s comments about male energy, women say they were noticing a resurgence of masculinity in the workplace. Senior male leaders are no longer hiding that they find it objectionable that they can’t discuss certain topics or say certain jokes in the workplace, says Alma Derricks, founder and managing partner at REV, a business consulting firm in Los Angeles. “Zuckerberg’s comment was an attempt to crush anything qualitative,” Derricks says. “To talk about mental health, wellness, and balance is seen as weak minded and it doesn’t have a place in the workplace.” Here’s how women are pushing back against toxic male energy in the workplace. Don’t alienate allies Be careful not to alienate potential male allies by conflating “bro behavior” with truly toxic masochistic behavior, warns Eliza VanVanCort, author of A Women’s Guide to Claiming Space. “When we say, ‘bros are doing this,’ we are taking out one section of the population who might actually be allies for us, and at this point, since our voices aren’t being heard, we need every ally possible,” VanCort says. Someone can be masculine and still believe in equity, justice and inclusivity, she says. “I think the problem with calling it ‘bro culture’ is it sends a message to young men that being a bro means being an aggressor,” VanCort says. Instead of calling out the “bro culture,” she recommends calling out aggressive and dominating male behavior when you see it. Ask ‘What do you mean?’ The easiest way to combat a microaggression is to ask, “What do you mean?” For example, when one of VanCort’s clients was recognized for the profits she brought to the company, her boss said in front of all her male colleagues, “We’re so proud of you. You made so much money last quarter, and I hope that you didn’t spend it all on a new purse.” Rather than taking the bait and getting angry, the client simply said, “What do you mean?” Her boss stammered and said, “Well, you know, it’s funny. A new purse is funny.” When she further responded with, “So, you think it’s funny that I would spend money on a new purse,” a male coworker stepped in and told the boss his remark wasn’t funny. “When you point out a microaggression by asking a question, it’s more difficult to be accused of being sensitive or overreacting,” VanCort said. Don’t be complicit Women are often told to stand up for each other in meetings yet that can be difficult, especially if you and your colleague haven’t discussed a plan for supporting each other. Your response to toxic behavior during a meeting doesn’t have to be profound. Simply respond by saying, “Huh,” VanCort says. Aggressors depend on everyone around them being complicit when they hear passive aggressive comments or witness microaggressions, VanCort says. “By saying, ‘huh,’ you are very subtly saying, ‘I am not going to follow you in this behavior.’” Talk about your salary “The best thing that you can do for other women at work is talk about how much money you make,” says Allison Venditti, CEO and founder of Moms at Work in Toronto, Canada. Many U.S. companies have a presence in Canada, Venditti says, so it’s evitable that Canadian women will encounter similar attitudes in the workplace. Share information with female colleagues, especially younger female employees, about how to succeed in the workplace, how to get promoted and how to negotiate a higher salary, Venditti says. Use your buying power Women control 85% of household spending, according to TechCrunch. “Women pick where we buy our cars, do the research for buying minivans, we buy all our kids’ clothes, we decide where we go on vacation,” Venditti says. One of the easiest ways to push back on male energy is with your buying power, Venditti says. She is urging women to cancel their Amazon accounts after the company scaled back its diversity, equity and inclusion programs, and to stop shopping at Target after the company began phasing out its DEI programs. “If you’re not standing up for women, why would I shop at your store?” View the full article

The leaders of America, Russia and China are now all committed to territorial expansionView the full article

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.View the full article

How to Start a Dog Grooming Business If you’re a dog lover with the right combination of experience and business savvy, there are many pet business ideas. And this includes successfully running a pet grooming business. In fact, starting a pet grooming business is a good choice for new business owners. You can start small with your new grooming business, gaining experience before expanding. Why You Should Start a Dog Grooming Business It’s no secret that during the pandemic, lots of people became pet parents by purchasing or adopting dogs. As a result, businesses related to pets and pet care – including pet grooming – are booming with more robust growth than is being experienced by other business owners. It’s okay to have financial goals. Pet owners don’t have the time, ability, or facility to do this task themselves – so your pet grooming service is filling a need. Overhead for pet grooming businesses is generally low, with the potential for a good percentage of profit. You can also look into pet franchises so you can get a proven business model. If you want to succeed in your own dog grooming business, you need to embody two key qualities: a love for animals and strong people skills. The Dog Grooming Industry in the United States The dog grooming business market is estimated at about $8 billion in the US. Across the country, there are about 130,000 grooming businesses with 230,000 employees. High pet ownership is fueling great growth of about 8% annually. This 8% annual growth is projected to continue into the foreseeable future. Pet services such as grooming aren’t once-and-done. Grooming animals is a repeat business, with monthly needs for bathing, nail care, ear cleaning, and more. How Much Does it Cost to Start a Pet Grooming Business? Most dog groomers start small, with similar costs for equipment such as shavers and shears, dryers, crates, tubs, cleaning supplies, and grooming tables. Estimates for that equipment range from $10,000 to $18,000. There are recurring overhead costs for shampoos, conditioners, utilities, and insurance. You’ll need to undergo an apprenticeship or complete a training program. The cost of a training program can vary, typically ranging from $500 to $3,000. From there, it depends on how and where you deliver your dog grooming business. Deciding Your Operating Concept Starting your own dog grooming business has operating options: Home Dog Grooming As a business owner, can you run the grooming business in your own home? That’s the least expensive way to get grooming space. Before you decide on that business structure, you’ll have to check into local zoning laws. As a home-based business, you may have 3-5 customers driving in (drop off) and out (pick up) two times – which may not be a fit for your neighborhood. Physical Dog Grooming Store The brick-and-mortar route is the most expensive choice. You can expect to pay from $10 to $25 per square foot, and you’ll need a minimum of 500 square feet. If your rent alone is $2,500 a month, you’ll have to groom a lot of dogs before you start earning profit. If you rent a large space, you could pay as much as $10,000 a month. Mobile Dog Grooming You can opt to take your dog grooming business on the road. It’s a great choice for growing the business, as you use a mobile business to bring grooming services to pet owners. Choosing this route gives you the ability to affiliate your mobile dog grooming service with another business, such as a pet store, boarding facility, or pet-friending hotel. Mobile groomers are constantly promoting their business, with their name and contact information emblazoned on the vehicle. Operating ConceptDescriptionCostSpace RequiredAdvantages Home Dog GroomingRun the grooming business from your own home. Check local zoning laws before deciding on this option. Typically requires 3-5 customers driving in and out for drop-off and pick-up, which may not be suitable for all neighborhoods.Least expensiveSpace in your homeLower overhead costs, convenience of working from home Physical Dog Grooming StoreEstablish a brick-and-mortar store. Expensive option, with rent costing from $10 to $25 per square foot, requiring a minimum of 500 square feet. Significant grooming volume needed before achieving profitability.Most expensiveMinimum 500 sq ftProfessional storefront presence, potential for higher foot traffic and visibility Mobile Dog GroomingTake your grooming services on the road. Affiliate with other businesses like pet stores or boarding facilities. Constant promotion with vehicle branding.Moderate costMobile setupFlexibility to serve various locations, potential partnership opportunities with other pet-related businesses, branding through vehicle advertising How to Start a Dog Grooming Business Before joining the thriving pet industry and providing grooming services, review this checklist of essential steps to take before starting a dog grooming business. 14 Crucial Steps As any business owner knows, you need to know your job. You’ll be competing with other groomers to get a piece of the target market. Here’s how to get started: Step-1. Complete all the Necessary Training You can earn while you learn to be a dog groomer by apprenticing at a major chain such as Petco or PetSmart. To apprentice with those companies, you’ll sign a non-compete agreement and must stay with the company for two years. You’ll undergo a 20-week training program of 800 hours, focusing on various grooming techniques and animal care basics. There are also online schools with costs ranging from $400 to several thousand dollars. You could choose that option and practice on pets owned by family members. There are also in-person schools with similar costs. However, you may have to consider accommodation if relocating for studies. The National Dog Groomers Association of America offers in-person workshops and testing. Again, you may have to travel to complete the workshops and testing. Getting professional training is the best choice for pet groomers. Potential customers are going to seek proof that you have the necessary skills before they drop off their dogs with you. Accreditation from a school is a way to attract customers and is very important in business considerations. Step-2. Decide on a Dog Grooming Niche Choosing in-home, mobile grooming, or physical storefronts is one step in choosing your business niche. Another is deciding what type of grooming is your focus. Are you going to do bathing and cleaning, nails? Are you going to specialize in dog show quality presentations? Are you going to specialize in breed-specific haircuts? Or a certain size of dog, such as toys and terriers? Consider offering unique services like fur dyeing or creative styling to stand out. Stay informed about the latest trends in pet grooming to keep your services current and appealing. Cleaning services for pets can include teeth and ears, are you going to include those services with you business? What about nail clipping? Step-3. Create a Business Plan The pet industry, like any other business sector, requires a solid business plan that includes all the standard components: Business License State sales tax license (if you sell products) Make plans for exactly what steps you’ll take to grow the business and increase your client base. Include a marketing strategy that utilizes social media and local community engagement. Plan for periodic assessments of your business performance to adapt and improve. Make honest projections of costs and expected profit. You may spend up to 2 hours to properly groom one dog. Given your hours of operation – and travel time if you’re doing mobile grooming – how many dogs can you expect to groom each day? Step-4. Decide on a Pet Grooming Business Name Brainstorm with friends and family. You’ll want a name that is catchy and easy to remember, such as these actual dog grooming business names: Scalawags and Fur-section. Also, think about incorporating words that reflect your specialty or the nature of your services. Ensure the name resonates well with your target clientele and stands out in the market. It’s also important to check for trademark availability to avoid legal issues. Step-5. Form a Business Entity Nearly all pet groomers that start a business choose the LLC – a limited liability company. When you’re operating a sole proprietorship, your personal assets will be protected by the formation of the LLC. What if you bring another person into the sole proprietorship, changing it to a partnership? That’s not a good choice since each of you can be liable for the actions of the other. Taking steps to form and register as an LLC is an important step in your business plan. According to statistics from the National Dog Groomers Association of America, the LLC is the top business entity choice for businesses grooming dogs. Step-6. Choose a Location Your existing zoning regulations may dictate your choice of location. If you’re not permitted or don’t have the space to do a home-based business, your choices for a dog grooming business are mobile or storefront. A mobile grooming truck is going to be large. Make sure you’ll be comfortable driving a large vehicle. Depending on the size of the vehicle, you may need to upgrade your driving license. You’ll need commercial insurance for the vehicle. If you’re shopping for a storefront, seek a location that will allow for safe delivery and pickup of dogs. For example, although a busy strip mall may give you greater visibility, customers may not enjoy walking or carrying their pets a significant distance to and from their vehicles. You can even offer a pick-up service that combines grooming with dog walking. Here’s more info on how to start a dog walking business. Step-7. Look into Licenses and Permits In general, businesses groomer pets are not subject to special licensing. That said, it’s crucial to obtain a general business license to operate legally. Proof of professional training and certification can help you establish and grow your business. Check state and local laws for business permits that are needed. Your local Chamber of Commerce will be a good source for that information. Additionally, ask about any health and safety regulations that apply specifically to pet care businesses. If you’re running your dog grooming business from a residential area, make sure to comply with zoning laws. Step-8. Open a Business Bank Account Keep a separate business credit card linked to your account. This distinction helps you efficiently track expenses and manage the finances of your dog grooming business. Additionally, having a dedicated business account enhances the professionalism of your enterprise. Choose a bank that offers services and benefits tailored for small businesses, such as low fees and online banking options. Reviewing your account statements periodically is essential for monitoring your business’s cash flow and maintaining its financial health. Step-9. Start a Marketing Campaign In addition to a website, FB page and business cards, you can take other opportunities to reach new customers with special marketing efforts. One of the best ways to market your business is to volunteer services with a local animal shelter or rescue. You’ll be promoting yourself to prospective customers as a dog lover and also have impressive “before” and “after” pictures of makeovers. Step-10. Purchase Business Insurance Basics you’ll need: Commercial general liability insurance covers you for any injuries to a dog or to a person, such as a customer slipping on a wet floor. Professional liability insurance will cover you if a dog is injured. Property insurance will protect your business from unexpected damages or events. If you operate within your home, you’ll need separate insurance in addition to your homeowner’s insurance. If available, consider a BOP (Business Owner’s Policy), which includes general liability and property damage. Workers Comp – If you hire employees. Health Insurance – Ensure you have a comprehensive policy. Dog groomers frequently suffer from sore backs and may also experience scratches or bites from their four-legged clients. Additionally, pet groomers are at risk of developing a condition known as “Groomers Lung,” which is a respiratory issue stemming from prolonged exposure to a humid environment. It’s important to find a policy that will provide coverage in case you are injured or ill and unable to work for a while. Step-11. Acquire the Necessary Equipment Start-up costs include basic equipment essentials such as: Crates – to keep dogs away from other dogs while they’re waiting to be groomed or waiting for pickup. Grooming tub Grooming table – An elevated table with a raised arm to attach the dog’s collar. Grooming Equipment including Dog shaving kit, shears, and replacement blades. Specialized brushes for removing undercoats and combs. Flea and tick products, shampoos, and conditioners. Nail clippers or grinders (professional Dremels) Step-12. Hire Staff As needed, and remember you’ll need Worker’s Compensation insurance if you do. Many groomers, once established, begin to specialize in specific types of cuts and services. They employ a trained person who can handle the customer prep work, such as shampooing. That way, the specializing groomer can have more time to provide those services as someone else handles the prep work. Step-13. Open Your Business As part of your marketing plan, launch the business with grand openings. Offer special promotions or discounts to attract initial customers. Collaborate with local pet businesses and shelters for cross-promotion during the opening event. Leverage social media and community events to generate excitement about your opening. Invite local media for coverage to gain broader attention and establish a strong market presence right from the start. Step-14. Earn a Base of Loyal Customers Build your customer base by providing a skilled service while keeping on a schedule. Respond rapidly to any complaints. Happy customers are the key to your long-term success. You’ll be the talk of the dog park. Is a dog grooming business profitable? Absolutely. Average annual earnings for business owners are typically from 5 to 7 percent. Dog groomers can expect their annual earnings to grow by 20 percent. If you’ve chosen the “earn while you learn” apprenticeship path, you’ll earn wages of about $24,000 to $28,000 a year. How much does a pet groomer make? A pet groomer running his or her own successful business can expect to make $60,000 a year and more. The average wash and dry, simple trim service on average costs from $60 to $90. Remember you’ll need one to two hours for each dog. How much you earn depends on the types of services you specifically offer. How much you earn also depends on your overhead costs. Obviously, these costs are lowest with a home-based business. Mobile groomers have the costs of the vehicle and vehicle maintenance. Storefront businesses have rent, insurance, and utilities. Do you need a license to run a dog grooming business from home? A dog grooming business might not be allowed in a residential zoning district. To determine the local regulations, reach out to your town or city’s planning and/or zoning board. Even if a business is not “permitted by right,” you may be able to get a variance or special exception. That would require a favorable vote by the governing entity, such as the planning and/or zoning board. Such boards are required to notify the owners of neighboring properties of your intentions and invite them to attend the meeting on the matter. Image: Depositphotos This article, "How to Start a Dog Grooming Business" was first published on Small Business Trends View the full article

How to Start a Dog Grooming Business If you’re a dog lover with the right combination of experience and business savvy, there are many pet business ideas. And this includes successfully running a pet grooming business. In fact, starting a pet grooming business is a good choice for new business owners. You can start small with your new grooming business, gaining experience before expanding. Why You Should Start a Dog Grooming Business It’s no secret that during the pandemic, lots of people became pet parents by purchasing or adopting dogs. As a result, businesses related to pets and pet care – including pet grooming – are booming with more robust growth than is being experienced by other business owners. It’s okay to have financial goals. Pet owners don’t have the time, ability, or facility to do this task themselves – so your pet grooming service is filling a need. Overhead for pet grooming businesses is generally low, with the potential for a good percentage of profit. You can also look into pet franchises so you can get a proven business model. If you want to succeed in your own dog grooming business, you need to embody two key qualities: a love for animals and strong people skills. The Dog Grooming Industry in the United States The dog grooming business market is estimated at about $8 billion in the US. Across the country, there are about 130,000 grooming businesses with 230,000 employees. High pet ownership is fueling great growth of about 8% annually. This 8% annual growth is projected to continue into the foreseeable future. Pet services such as grooming aren’t once-and-done. Grooming animals is a repeat business, with monthly needs for bathing, nail care, ear cleaning, and more. How Much Does it Cost to Start a Pet Grooming Business? Most dog groomers start small, with similar costs for equipment such as shavers and shears, dryers, crates, tubs, cleaning supplies, and grooming tables. Estimates for that equipment range from $10,000 to $18,000. There are recurring overhead costs for shampoos, conditioners, utilities, and insurance. You’ll need to undergo an apprenticeship or complete a training program. The cost of a training program can vary, typically ranging from $500 to $3,000. From there, it depends on how and where you deliver your dog grooming business. Deciding Your Operating Concept Starting your own dog grooming business has operating options: Home Dog Grooming As a business owner, can you run the grooming business in your own home? That’s the least expensive way to get grooming space. Before you decide on that business structure, you’ll have to check into local zoning laws. As a home-based business, you may have 3-5 customers driving in (drop off) and out (pick up) two times – which may not be a fit for your neighborhood. Physical Dog Grooming Store The brick-and-mortar route is the most expensive choice. You can expect to pay from $10 to $25 per square foot, and you’ll need a minimum of 500 square feet. If your rent alone is $2,500 a month, you’ll have to groom a lot of dogs before you start earning profit. If you rent a large space, you could pay as much as $10,000 a month. Mobile Dog Grooming You can opt to take your dog grooming business on the road. It’s a great choice for growing the business, as you use a mobile business to bring grooming services to pet owners. Choosing this route gives you the ability to affiliate your mobile dog grooming service with another business, such as a pet store, boarding facility, or pet-friending hotel. Mobile groomers are constantly promoting their business, with their name and contact information emblazoned on the vehicle. Operating ConceptDescriptionCostSpace RequiredAdvantages Home Dog GroomingRun the grooming business from your own home. Check local zoning laws before deciding on this option. Typically requires 3-5 customers driving in and out for drop-off and pick-up, which may not be suitable for all neighborhoods.Least expensiveSpace in your homeLower overhead costs, convenience of working from home Physical Dog Grooming StoreEstablish a brick-and-mortar store. Expensive option, with rent costing from $10 to $25 per square foot, requiring a minimum of 500 square feet. Significant grooming volume needed before achieving profitability.Most expensiveMinimum 500 sq ftProfessional storefront presence, potential for higher foot traffic and visibility Mobile Dog GroomingTake your grooming services on the road. Affiliate with other businesses like pet stores or boarding facilities. Constant promotion with vehicle branding.Moderate costMobile setupFlexibility to serve various locations, potential partnership opportunities with other pet-related businesses, branding through vehicle advertising How to Start a Dog Grooming Business Before joining the thriving pet industry and providing grooming services, review this checklist of essential steps to take before starting a dog grooming business. 14 Crucial Steps As any business owner knows, you need to know your job. You’ll be competing with other groomers to get a piece of the target market. Here’s how to get started: Step-1. Complete all the Necessary Training You can earn while you learn to be a dog groomer by apprenticing at a major chain such as Petco or PetSmart. To apprentice with those companies, you’ll sign a non-compete agreement and must stay with the company for two years. You’ll undergo a 20-week training program of 800 hours, focusing on various grooming techniques and animal care basics. There are also online schools with costs ranging from $400 to several thousand dollars. You could choose that option and practice on pets owned by family members. There are also in-person schools with similar costs. However, you may have to consider accommodation if relocating for studies. The National Dog Groomers Association of America offers in-person workshops and testing. Again, you may have to travel to complete the workshops and testing. Getting professional training is the best choice for pet groomers. Potential customers are going to seek proof that you have the necessary skills before they drop off their dogs with you. Accreditation from a school is a way to attract customers and is very important in business considerations. Step-2. Decide on a Dog Grooming Niche Choosing in-home, mobile grooming, or physical storefronts is one step in choosing your business niche. Another is deciding what type of grooming is your focus. Are you going to do bathing and cleaning, nails? Are you going to specialize in dog show quality presentations? Are you going to specialize in breed-specific haircuts? Or a certain size of dog, such as toys and terriers? Consider offering unique services like fur dyeing or creative styling to stand out. Stay informed about the latest trends in pet grooming to keep your services current and appealing. Cleaning services for pets can include teeth and ears, are you going to include those services with you business? What about nail clipping? Step-3. Create a Business Plan The pet industry, like any other business sector, requires a solid business plan that includes all the standard components: Business License State sales tax license (if you sell products) Make plans for exactly what steps you’ll take to grow the business and increase your client base. Include a marketing strategy that utilizes social media and local community engagement. Plan for periodic assessments of your business performance to adapt and improve. Make honest projections of costs and expected profit. You may spend up to 2 hours to properly groom one dog. Given your hours of operation – and travel time if you’re doing mobile grooming – how many dogs can you expect to groom each day? Step-4. Decide on a Pet Grooming Business Name Brainstorm with friends and family. You’ll want a name that is catchy and easy to remember, such as these actual dog grooming business names: Scalawags and Fur-section. Also, think about incorporating words that reflect your specialty or the nature of your services. Ensure the name resonates well with your target clientele and stands out in the market. It’s also important to check for trademark availability to avoid legal issues. Step-5. Form a Business Entity Nearly all pet groomers that start a business choose the LLC – a limited liability company. When you’re operating a sole proprietorship, your personal assets will be protected by the formation of the LLC. What if you bring another person into the sole proprietorship, changing it to a partnership? That’s not a good choice since each of you can be liable for the actions of the other. Taking steps to form and register as an LLC is an important step in your business plan. According to statistics from the National Dog Groomers Association of America, the LLC is the top business entity choice for businesses grooming dogs. Step-6. Choose a Location Your existing zoning regulations may dictate your choice of location. If you’re not permitted or don’t have the space to do a home-based business, your choices for a dog grooming business are mobile or storefront. A mobile grooming truck is going to be large. Make sure you’ll be comfortable driving a large vehicle. Depending on the size of the vehicle, you may need to upgrade your driving license. You’ll need commercial insurance for the vehicle. If you’re shopping for a storefront, seek a location that will allow for safe delivery and pickup of dogs. For example, although a busy strip mall may give you greater visibility, customers may not enjoy walking or carrying their pets a significant distance to and from their vehicles. You can even offer a pick-up service that combines grooming with dog walking. Here’s more info on how to start a dog walking business. Step-7. Look into Licenses and Permits In general, businesses groomer pets are not subject to special licensing. That said, it’s crucial to obtain a general business license to operate legally. Proof of professional training and certification can help you establish and grow your business. Check state and local laws for business permits that are needed. Your local Chamber of Commerce will be a good source for that information. Additionally, ask about any health and safety regulations that apply specifically to pet care businesses. If you’re running your dog grooming business from a residential area, make sure to comply with zoning laws. Step-8. Open a Business Bank Account Keep a separate business credit card linked to your account. This distinction helps you efficiently track expenses and manage the finances of your dog grooming business. Additionally, having a dedicated business account enhances the professionalism of your enterprise. Choose a bank that offers services and benefits tailored for small businesses, such as low fees and online banking options. Reviewing your account statements periodically is essential for monitoring your business’s cash flow and maintaining its financial health. Step-9. Start a Marketing Campaign In addition to a website, FB page and business cards, you can take other opportunities to reach new customers with special marketing efforts. One of the best ways to market your business is to volunteer services with a local animal shelter or rescue. You’ll be promoting yourself to prospective customers as a dog lover and also have impressive “before” and “after” pictures of makeovers. Step-10. Purchase Business Insurance Basics you’ll need: Commercial general liability insurance covers you for any injuries to a dog or to a person, such as a customer slipping on a wet floor. Professional liability insurance will cover you if a dog is injured. Property insurance will protect your business from unexpected damages or events. If you operate within your home, you’ll need separate insurance in addition to your homeowner’s insurance. If available, consider a BOP (Business Owner’s Policy), which includes general liability and property damage. Workers Comp – If you hire employees. Health Insurance – Ensure you have a comprehensive policy. Dog groomers frequently suffer from sore backs and may also experience scratches or bites from their four-legged clients. Additionally, pet groomers are at risk of developing a condition known as “Groomers Lung,” which is a respiratory issue stemming from prolonged exposure to a humid environment. It’s important to find a policy that will provide coverage in case you are injured or ill and unable to work for a while. Step-11. Acquire the Necessary Equipment Start-up costs include basic equipment essentials such as: Crates – to keep dogs away from other dogs while they’re waiting to be groomed or waiting for pickup. Grooming tub Grooming table – An elevated table with a raised arm to attach the dog’s collar. Grooming Equipment including Dog shaving kit, shears, and replacement blades. Specialized brushes for removing undercoats and combs. Flea and tick products, shampoos, and conditioners. Nail clippers or grinders (professional Dremels) Step-12. Hire Staff As needed, and remember you’ll need Worker’s Compensation insurance if you do. Many groomers, once established, begin to specialize in specific types of cuts and services. They employ a trained person who can handle the customer prep work, such as shampooing. That way, the specializing groomer can have more time to provide those services as someone else handles the prep work. Step-13. Open Your Business As part of your marketing plan, launch the business with grand openings. Offer special promotions or discounts to attract initial customers. Collaborate with local pet businesses and shelters for cross-promotion during the opening event. Leverage social media and community events to generate excitement about your opening. Invite local media for coverage to gain broader attention and establish a strong market presence right from the start. Step-14. Earn a Base of Loyal Customers Build your customer base by providing a skilled service while keeping on a schedule. Respond rapidly to any complaints. Happy customers are the key to your long-term success. You’ll be the talk of the dog park. Is a dog grooming business profitable? Absolutely. Average annual earnings for business owners are typically from 5 to 7 percent. Dog groomers can expect their annual earnings to grow by 20 percent. If you’ve chosen the “earn while you learn” apprenticeship path, you’ll earn wages of about $24,000 to $28,000 a year. How much does a pet groomer make? A pet groomer running his or her own successful business can expect to make $60,000 a year and more. The average wash and dry, simple trim service on average costs from $60 to $90. Remember you’ll need one to two hours for each dog. How much you earn depends on the types of services you specifically offer. How much you earn also depends on your overhead costs. Obviously, these costs are lowest with a home-based business. Mobile groomers have the costs of the vehicle and vehicle maintenance. Storefront businesses have rent, insurance, and utilities. Do you need a license to run a dog grooming business from home? A dog grooming business might not be allowed in a residential zoning district. To determine the local regulations, reach out to your town or city’s planning and/or zoning board. Even if a business is not “permitted by right,” you may be able to get a variance or special exception. That would require a favorable vote by the governing entity, such as the planning and/or zoning board. Such boards are required to notify the owners of neighboring properties of your intentions and invite them to attend the meeting on the matter. Image: Depositphotos This article, "How to Start a Dog Grooming Business" was first published on Small Business Trends View the full article

The White House responded to lobbying from carmakers with exemptions. The EU went after bourbonView the full article

One can always find weird bugs in the Google and Bing Search results but these two really caught my eye. Bing Search seems to have a bug for some searchers where the URL in the search result snippet is being cut off. And Google might have a bug that leads to way too much white space between search result snippets.View the full article

Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas. The post 7 Creative Ways To Leverage Video In Marketing appeared first on Search Engine Journal. View the full article

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesn’t have to be complicated. Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings. Below, we’re exploring reliable and widely used SEO plugins that can help your site stand out and attract the audience it deserves. Here at Kinsta, ranked as G2’s top WordPress hosting provider, we have a unique perspective on plugins favored by our customers in the premium hosting space and installed on more than 120,000 websites. So, we’ll include some data on our own customers’ SEO preferences in this overview. Why the right SEO plugin makes a big difference SEO plugins can simplify tasks that would otherwise require significant effort and offer features that address key aspects of optimization. You can expect to find features like these in high-quality SEO plugins: On-page optimization: Some plugins help you fine-tune meta tags, analyze keywords, and improve readability. That way, each page meets search engine standards. Site structure improvements: Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Integration with search engine tools: Connect your site with Google Analytics and Search Console to track performance and gain insight into what needs fixing. Enhance page speed and performance: Some plugins include features like caching or image optimization, which indirectly improve SEO by boosting load times and user experience. When choosing the right SEO plugin, consider your site’s needs and the skill set you’re bringing to the table. Beginners may prefer tools with simpler interfaces, while advanced users might want more customization options. Focus on essentials to prevent your site from slowing down or becoming overly complex. If one plugin does the job of three, then it’s usually best to go with the single plugin. The importance of plugin security Security might not be the first thing you think of when choosing an SEO plugin, but it plays a vital role in maintaining your site’s search engine rankings and overall health. Poorly secured plugins can open the door to vulnerabilities that expose your site to threats. Here’s a quick look at why plugin security matters: Outdated plugins create vulnerabilities: Hackers often target outdated or poorly maintained plugins. Once compromised, your site could be infected with malware, phishing scripts, or other malicious code. Hacked sites face SEO penalties: Search engines prioritize safe browsing experiences. If your site gets flagged for malicious activity, it could be removed from search results or labeled as unsafe, resulting in a sharp drop in traffic. Proactive protection is essential: Regularly updating your plugins and choosing ones from reputable developers help reduce risks. Look for plugins with consistent updates and strong user reviews. Managed WordPress hosting providers like Kinsta offer additional layers of security by performing regular plugin scans, flagging vulnerabilities, and making plugin updates easier. Top 9 SEO plugins for WordPress Choosing the right SEO plugin requires more than just downloading the first highly-rated option you find. For this list, we’ve evaluated plugins based on the following criteria: Popularity: Plugins with high ratings and a significant number of global installations are often trusted by the WordPress community. Features and ease of use: Whether you’re managing on-page optimization, generating sitemaps, or improving site speed, the plugins listed here offer useful features without unnecessary complexity. Regular updates and compatibility: Plugins that receive frequent updates are more likely to remain secure, compatible with the latest version of WordPress, and equipped with new features. Let’s explore the SEO plugins we recommend and see how they can elevate your WordPress site in search. 1. Yoast SEO Global installations: Over 10 million Average rating: 4.8 out of 5 stars Footprint on Kinsta-hosted sites: 51% Yoast SEO is one of the most popular SEO plugins (and used by fully half of Kinsta’s customers), offering a comprehensive set of tools to improve your site’s on-page SEO. Known for its beginner-friendly traffic light system, it evaluates your content’s readability and optimization levels so you can create pages that real human beings and search engines enjoy. Features: Traffic light system for on-page optimization. XML sitemap generation for better site indexing. Schema.org integration to enhance search visibility. Readability analysis to improve user engagement. 2. Rank Math Global installations: Over 3 million Average rating: 4.9 out of 5 stars Footprint on Kinsta-hosted sites: 18% Rank Math is the only SEO plugin that comes close to Yoast SEO’s popularity among Kinsta’s sophisticated customers. It’s a growing choice because of its advanced features and lightweight design. Rank Math offers powerful tools like rich snippet support, keyword analysis, and Google Search Console integration. Features: Detailed keyword optimization with support for multiple keywords. Rich snippet integration for better SERP visibility. 404 error monitoring and redirection tools. Easy integration with Google Search Console. Setup wizard for a hassle-free configuration process. 3. All in One SEO Global installations: Over 3 million Average rating: 4.7 out of 5 stars Footprint on Kinsta-hosted sites: 3.4% All in One SEO has been a trusted SEO plugin for over a decade, known for balancing ease of use with useful features. It’s designed to meet the needs of everyone and offers tools for meta tag management, sitemaps, and even WooCommerce optimization. Features: Meta tag customization for improved on-page SEO. Support for XML and RSS sitemaps. Built-in tools for social media integration. Advanced options for WooCommerce SEO. Local optimization for businesses targeting specific regions. 4. SEOPress Global installations: Over 300,000 Average rating: 4.8 out of 5 stars Footprint on Kinsta-hosted sites: 2.7% SEOPress offers a clean, ad-free interface while packing advanced features that appeal to advanced users. It includes everything from unlimited keyword optimization to redirection management, making it a strong contender for anyone looking to enhance their site’s SEO. Features: Unlimited keyword optimization to target multiple phrases. Redirection management to fix broken links and improve SEO. Integration with Google Analytics for better performance tracking. Customizable titles and meta descriptions. Schema support for enhanced rich results. 5. The SEO Framework Global installations: Over 200,000 Average rating: 4.9 out of 5 stars Footprint on Kinsta-hosted sites: 1.8% The SEO Framework is a minimalist plugin that focuses on automation and simplicity. Unlike other plugins, it’s ad-free and offers pre-configured settings, so those who want powerful SEO features without unnecessary distractions will benefit the most. Features: Automated SEO settings for hassle-free optimization. Local SEO options for businesses targeting specific areas. Built-in spam comment protection to safeguard site health. Extension manager for adding specific functionality as needed. 6. SEO Plugin by Squirrly SEO Global installations: Over 100,000 Average rating: 4.7 out of 5 stars Footprint on Kinsta-hosted sites: 0.1% Squirrly SEO is perfect for beginners who want guided assistance with their SEO efforts. It provides real-time suggestions and detailed advice while creating content, making the optimization process feel intuitive and approachable. Features: Real-time SEO advice during content creation. Keyword research tool to identify high-value phrases. Weekly SEO audit reports for ongoing improvements. SERP checker to monitor your rankings over time. Integration with popular tools like Google Analytics. 7. Broken Link Checker Global installations: Over 600,000 Average rating: 3.8 out of 5 stars Footprint on Kinsta-hosted sites: 2.2% Broken Link Checker helps maintain your site’s SEO health by identifying and managing broken links. Broken links make for an unpleasant user experience and can damage your SEO. Features: Monitors for broken links and missing images. Prevents search engines from following bad links. Allows you to edit links directly from the plugin dashboard. 8. W3 Total Cache Global installations: Over 1 million Average rating: 4.4 out of 5 stars Footprint on Kinsta-hosted sites: 0.47% W3 Total Cache isn’t a traditional SEO plugin but can help improve your site speed. Faster load times can lead to a better user experience and search engine rankings, making it an essential plugin for performance optimization. Features: Page and database caching for faster load times. CDN integration to deliver content quickly to global audiences. Minification of CSS, JavaScript, and HTML files. Browser caching to improve repeat-visitor load times. W3 Total Cache and other plugins in this category are rarely used by Kinsta customers because our own Cloudflare integration provides CDN, edge caching, and one-the-fly image optimization for free. 9. Internal Link Juicer Global installations: Over 60,000 Average rating: 4.7 out of 5 stars Footprint on Kinsta-hosted sites: 0.26% Internal Link Juicer is a specialized plugin that automates internal linking. This improves your site structure and can help search engines better understand your content. Features: Automates internal linking based on keywords. Customizable anchor text options for better targeting. Link statistics to track performance. Blacklist and whitelist features to control link placements. Summary SEO plugins do the heavy lifting to help your WordPress site rank higher, load faster, and stay optimized. Whether you’re fine-tuning a growing site or just getting started, the right plugin makes all the difference. Check out the options listed here to find the best fit. And if you want a hassle-free experience with top-tier security and performance, Kinsta’s managed hosting ensures your site is running at its best. View the full article

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Consumers will spend a whopping $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year, according to the National Retail Federation. For 1-800-Flowers.com, the purveyor of candy, cards, and—yes—flowers, February 14 is a bit like its Super Bowl, with year-long planning for the holiday. Beyond bouquets Founder, chairman, and CEO Jim McCann, who started the business in 1976 when he acquired a flower shop in Manhattan, says Valentine’s Day has expanded from an observance of romantic love to an opportunity to give gifts to friends, loved ones, and even pets. Historically, men made up 90% of purchasers during the holiday. “We now see men making up less than 70% of our customers who purchase for Valentine’s Day, and the recipient has broadened beyond the sweetheart to moms and sisters and children,” McCann says. “That’s resulted, frankly, in it becoming a bigger holiday for us.” The retailer has responded in kind, introducing pet-themed items (pet owners are expected to spend $2 billion on Valentine’s Day) and a collaboration with lifestyle brand LoveShackFancy featuring pastel-hued cookies and flowers suitable for “Galentine’s Day” celebrations of female friendship. The company also offers trending items such as black roses, designed to appeal to Gen Z. In all, the company says it will deliver 24 million flowers for Valentine’s Day. Fixing make-or-break tech When I asked McCann how he leads his organization through demand surges, I expected him to talk about supply chain, marketing campaigns, and staffing. Instead, he openly spoke about the company’s work to correct problems caused by the implementation of a new order management system at the company’s Harry & David fruit and prepared foods unit during the December holiday season. The system had trouble managing some complex orders, which caused delivery delays, frustrated customers, and some canceled orders. Though his seasoned team has deep experience in the business, “sometimes mistakes happen,” McCann says. Flower delivery and other units such as Shari’s Berries and The Popcorn Factory don’t use the same system, but they share a common customer service platform that was overwhelmed by the holiday season snafu. On a recent earnings call, 1-800-Flowers.com executives said many of the issues with the order system have been resolved. “We can hopefully come out a better management company as a result of it, because we cannot escape the changes of technology that are upon us and coming ever faster,” McCann tells me. Embracing the flops McCann’s willingness to own up to mistakes is nothing new. He frequently writes about mistakes he’s made in his career and even maintains a “Wall of Shame” at company headquarters “dedicated to celebrating every stumble, flop, and facepalm moment our team has had over the years,” he says. Of course, leaders and companies have to do more than just own up to their errors—they have to learn from them and figure out how to take calculated or mitigated risks. Harvard Business School professor Amy Edmonson writes about “intelligent failure” in her book Right Kind of Wrong: The Science of Failing Well. She contends that “failing well” is necessary if companies ever expect to break new ground. McCann’s unabashed embrace of his own failures is a stark contrast to many other founders, who swagger about with an air of infallibility. (For more on these imperious folks, check out Inc. editor-at-large Bill Saporito’s story on “The cult of the entrepreneur.”) Indeed, when I asked McCann if 1-800-Flowers.com benefitted from having a founder as CEO, he demurred. “There are other people who are better at managing, and there are things that I could do that they can’t do because of the unique situation I’m in, having lived and breathed [this business] my whole adult life and having such a passion for it,” he says. “I don’t think I’m the best CEO that’s ever lived. I think I’m pretty good at envisioning what we are and what we can be.” What’s your biggest ‘my bad’ moment? Do you have a wall of shame at your company? What was your biggest failure, and what did you learn from it? Send your comments to me at stephaniemehta@mansueto.com. I’d like to share some of your insights in an upcoming newsletter dedicated to failure. Read more: on failing The Silicon Valley man obsessed with failure The biggest business failures of 2024 3 successful designers on the lessons of failure View the full article

I recently listened to Tim Ferriss interview the prolific fantasy author Brandon Sanderson (see here for my coverage of Sanderson’s insane underground writing lair). Tim traveled to Utah to talk to Sanderson at the headquarters of his 70-person publishing and merchandising company, Dragonsteel Books. The following exchange, from early in the conversation, caught my attention: Ferriss: “It seems like, where we’re sitting –and we’re sitting at HQ — it seems like the design of Dragonsteel, maybe the intent behind it, is to allow you to do that [come up with stories] on some level.” Sanderson: “Yeah, yeah, I mean everything in our company is built around, ‘let Brandon cook.’ And take away from Brandon anything he doesn’t have to think about, or doesn’t strictly need to.” As someone who writes a lot about knowledge work in the digital age, I’m fascinated by this model of cooking, which I define as follows: a workflow designed to enable someone with a high-return skill to spend most of their time applying that skill, without distraction. It makes sense to me that Dragonsteel goes out of its way to protect Sanderson’s ability to think and write. The roughly 300,000 words he produces per year is the raw material with which his company’s revenue is ultimately built. To significantly reduce Sanderson’s ability to produce those words might make some of his employees’ lives easier, but it would be like reducing the amount of steel shipped to an automotive assembly-line; eventually you’re going to ship many fewer cars, and your sales will plummet. What doesn’t make sense to me is why this cooking model is so rare in knowledge work more generally. To be clear, this approach doesn’t apply to all jobs. At the moment, for example, as a full professor in Georgetown’s computer science department, I’m taking my turn as the Director of Undergraduate Studies (DUS). This is not a position built around a singular high-return skill, so it would make no sense for the department to orient around “letting Cal cook” as DUS. But, it’s also true that there are many jobs where, like for Sanderson, letting individuals focus on a single high-return activity could really boost the bottom line. I’m thinking, for example, of programmers, researchers, engineers, and any number of creative industry positions. And yet, we almost never see something like Sanderson’s focused setup replicated. A major culprit here is technology. Digital communication eliminates most of the friction required to command other peoples’ time and attention toward your own benefit. It costs essentially nothing to shoot off a quick message with a question, or to ask someone to jump on a call, or to pass along a task that just occurred to you. In such an environment, in the absence of hard barriers, most people get inexorably dragged toward a degenerate equilibrium state defined by constant distraction and obligation saturation. (I’ve written two books about this effect if you want to learn more about it.) If Sanderson didn’t explicitly build his entire company around letting him cook, in other words, then he would likely find himself instead spending much of his day answering email. What I would like to see is a world in which many organizations have, at the very least, a handful of Sanderson-type positions — employees with super high-value skills that are left alone to apply them in a focused manner. This would only impact a relatively small percentage of workers, so why would it matter? Because it would represent a notable incursion against the broader embrace of pseudo-productivity — the idea that busyness is synonymous with usefulness, and more activity is better than less. It would open our eyes to the idea that some activities are more valuable than others, and in-the-moment convenience is over-rated in the office setting. It would empower more organizations to explore more radical and interesting ways of structuring how they get things done. I don’t need us to figure this out immediately, but it would be nice, however, if we could make some progress before my stint as DUS comes to an end. By then, I’ll for sure be ready to cook. ##### In other news… If you want hear more on this topic, listen to Episode 339 of my podcast, in which I discuss this topic in more detail, including more practical ideas about how to formalize and spread the cooking model. My good writer friends Brad Stulberg and Steve Magness, over at The Growth Equation, recently published a great essay on their newsletter titled: “A Letter to My Younger Self: On Regret, Resilience, and Dealing with the Messiness of Life.” [ read online | subscribe ] (Note: Steve also just published a great new book that I highly recommend: Win the Inside Game.) Have you checked out my new book, Slow Productivity, yet? You should! In case it helps persuade you, it was recently revealed to be one of the top #5 most popular non-fiction books of 2024 in the Seattle library system, and the #1 most popular self-help audiobook of 2024 in the LA library system. (Wait, do I live on the wrong coast?) The post Let Brandon Cook appeared first on Cal Newport. View the full article

I recently listened to Tim Ferriss interview the prolific fantasy author Brandon Sanderson (see here for my coverage of Sanderson’s insane underground writing lair). Tim traveled to Utah to talk to Sanderson at the headquarters of his 70-person publishing and merchandising company, Dragonsteel Books. The following exchange, from early in the conversation, caught my attention: Ferriss: “It seems like, where we’re sitting –and we’re sitting at HQ — it seems like the design of Dragonsteel, maybe the intent behind it, is to allow you to do that [come up with stories] on some level.” Sanderson: “Yeah, yeah, I mean everything in our company is built around, ‘let Brandon cook.’ And take away from Brandon anything he doesn’t have to think about, or doesn’t strictly need to.” As someone who writes a lot about knowledge work in the digital age, I’m fascinated by this model of cooking, which I define as follows: a workflow designed to enable someone with a high-return skill to spend most of their time applying that skill, without distraction. It makes sense to me that Dragonsteel goes out of its way to protect Sanderson’s ability to think and write. The roughly 300,000 words he produces per year is the raw material with which his company’s revenue is ultimately built. To significantly reduce Sanderson’s ability to produce those words might make some of his employees’ lives easier, but it would be like reducing the amount of steel shipped to an automotive assembly-line; eventually you’re going to ship many fewer cars, and your sales will plummet. What doesn’t make sense to me is why this cooking model is so rare in knowledge work more generally. To be clear, this approach doesn’t apply to all jobs. At the moment, for example, as a full professor in Georgetown’s computer science department, I’m taking my turn as the Director of Undergraduate Studies (DUS). This is not a position built around a singular high-return skill, so it would make no sense for the department to orient around “letting Cal cook” as DUS. But, it’s also true that there are many jobs where, like for Sanderson, letting individuals focus on a single high-return activity could really boost the bottom line. I’m thinking, for example, of programmers, researchers, engineers, and any number of creative industry positions. And yet, we almost never see something like Sanderson’s focused setup replicated. A major culprit here is technology. Digital communication eliminates most of the friction required to command other peoples’ time and attention toward your own benefit. It costs essentially nothing to shoot off a quick message with a question, or to ask someone to jump on a call, or to pass along a task that just occurred to you. In such an environment, in the absence of hard barriers, most people get inexorably dragged toward a degenerate equilibrium state defined by constant distraction and obligation saturation. (I’ve written two books about this effect if you want to learn more about it.) If Sanderson didn’t explicitly build his entire company around letting him cook, in other words, then he would likely find himself instead spending much of his day answering email. What I would like to see is a world in which many organizations have, at the very least, a handful of Sanderson-type positions — employees with super high-value skills that are left alone to apply them in a focused manner. This would only impact a relatively small percentage of workers, so why would it matter? Because it would represent a notable incursion against the broader embrace of pseudo-productivity — the idea that busyness is synonymous with usefulness, and more activity is better than less. It would open our eyes to the idea that some activities are more valuable than others, and in-the-moment convenience is over-rated in the office setting. It would empower more organizations to explore more radical and interesting ways of structuring how they get things done. I don’t need us to figure this out immediately, but it would be nice, however, if we could make some progress before my stint as DUS comes to an end. By then, I’ll for sure be ready to cook. ##### In other news… If you want hear more on this topic, listen to Episode 339 of my podcast, in which I discuss this topic in more detail, including more practical ideas about how to formalize and spread the cooking model. My good writer friends Brad Stulberg and Steve Magness, over at The Growth Equation, recently published a great essay on their newsletter titled: “A Letter to My Younger Self: On Regret, Resilience, and Dealing with the Messiness of Life.” [ read online | subscribe ] (Note: Steve also just published a great new book that I highly recommend: Win the Inside Game.) Have you checked out my new book, Slow Productivity, yet? You should! In case it helps persuade you, it was recently revealed to be one of the top #5 most popular non-fiction books of 2024 in the Seattle library system, and the #1 most popular self-help audiobook of 2024 in the LA library system. (Wait, do I live on the wrong coast?) The post Let Brandon Cook appeared first on Cal Newport. View the full article

Wondering how to start a business? Starting your own business can be a rewarding endeavor, requiring careful planning, dedication, and a strategic approach from the beginning. If you’re interested in business ownership but aren’t sure where to start, this guide has you covered. Refer to the Table of Contents to navigate through the key steps and strategies for starting your business. How to Start a Business Though every business start journey is different, there are several steps that apply to most entrepreneurs, from finding your business niche to marketing your products and services. The business start process involves choosing a viable idea, market analysis, and securing financing. Following our detailed steps to start a business will ensure you cover all essential aspects, from legal registration to market entry, providing a clear roadmap for launching your venture. We’ve laid out this entire to-do list/startup checklist in the 10 steps below! Brainstorm to Find the Right Business Idea to Begin Before starting a business, it’s important to have a strong business idea. A successful business idea should be unique and innovative, and the concept should provide value to potential customers. Some business owners start something that’s never been done before, while others venture into an existing industry and simply find one or two ways to stand out. Buying into a franchise system or franchising can streamline the startup process by providing a ready-made business model and support network (Check out our franchise guide for more on selecting the right options). However, if you come up with something truly unique, consider patenting an idea to protect your business. As you narrow down your business concept, here are some qualities to prioritize: Simple and clear – A good business concept should be easy to understand and explain to others. Unique – A good business concept should be different from what is already available in the market. Scalable – A good business concept should have the potential to grow and expand over time. Profitable – A good business concept should be able to generate enough revenue to cover costs and make a profit. Sustainable – A good business concept should be able to operate over the long term without running out of resources. Popular Types of Business Startups to Consider If you need inspiration to kick off your new business venture, here are some popular business ideas to consider: E-commerce Store – An e-commerce store is an online platform that allows businesses to sell products or services to customers over the Internet. E-commerce stores can be created for various types of businesses and niches, and they can be set up on platforms like Shopify or WooCommerce. Online stores can be run from anywhere in the world, making them a great option for entrepreneurs looking to work remotely. Freelance Service – Freelance services offer specialized skills and expertise to clients on a project basis. Freelancers work independently and can offer services such as writing, graphic design, programming, or photography. Freelance services are becoming increasingly popular due to the growth of the gig economy and remote work opportunities. Food Truck – A food truck is a mobile food business that can sell various types of food. These trucks can be found at festivals, markets, and street corners and can offer a range of cuisines, from fast food to gourmet fare. A food truck can be a great business opportunity for entrepreneurs who love cooking and want to bring their cuisine to the masses. Home-based Daycare – A home-based daycare provides childcare services in a home setting. This type of business can be ideal for stay-at-home parents or caregivers who love working with children. Daycare providers must comply with state regulations and requirements and ensure that they have appropriate insurance coverage. Personal Trainer – Personal trainers provide fitness coaching and training services to clients. Personal trainers can work with individuals or groups and may specialize in areas like weight loss, strength training, or endurance training. This type of business can be started with minimal equipment and can be operated from a home gym or a rented space. Virtual Assistant – A virtual assistant offers administrative and support services to businesses and entrepreneurs remotely, including tasks such as scheduling, customer support, bookkeeping, email management, social media management, and more. Bed and Breakfast – A bed and breakfast provides lodging and breakfast to guests in a home setting. Bed and breakfasts can offer a more intimate and personalized experience compared to traditional hotels and can be located in urban or rural areas. This type of business can be ideal for individuals who enjoy hospitality and have a spare room or two in their homes. Pet Grooming – A pet grooming business that offers grooming and care services for pets. Grooming services can include bathing, nail trimming, hair cutting, and more. This type of business can be ideal for individuals who love animals and want to work with them on a daily basis. Cleaning service – A cleaning service provides cleaning and organizing services to homes and businesses. This type of business can be operated solo or with a team and can specialize in residential or commercial cleaning. Cleaning services require little overhead costs, making them an ideal option for those looking to start a business with low startup costs. Event Planning – Event planning involves helping clients plan and execute events. Event planners can work with clients to plan weddings, conferences, parties, and other special occasions. This type of business requires strong organizational and communication skills, as well as attention to detail. Consulting – A consultant offers expertise and advice to businesses and individuals. Consultants can specialize in various areas, including marketing, finance, human resources, operations, or economic development. This type of business can be ideal for individuals with years of experience in a particular field and who want to help others succeed. Food Delivery – A food delivery business delivers food to customers who order online or via phone. Food delivery services can be offered for various types of cuisine, including fast food, pizza, Chinese food, and more. This type of business can be started with minimal startup costs, as delivery drivers can use their own vehicles and equipment. Social Media Management – Social media management involves managing businesses’ social media accounts. Social media managers can create and publish content, engage with followers, and analyze performance metrics to improve social media strategies. This type of business can be ideal for individuals who are skilled in social media marketing and have a strong understanding of different social media platforms. Tutoring – Tutoring involves offering one-on-one educational services to students. Tutors can specialize in various subjects, including math, science, language, and test preparation. Tutoring services can be offered in-person or online, making it a flexible business opportunity for individuals who enjoy teaching. Graphic Design – Graphic designers create visual designs for businesses and individuals, helping to establish a strong brand identity through branding, web design, print design, and more. This type of business can be ideal for individuals with strong creativity and design skills who enjoy working on a variety of projects. Landscaping – Landscaping involves providing landscaping and gardening services to homeowners and businesses. Landscapers can offer services such as lawn care, garden design, tree trimming, and more. This type of business can be ideal for individuals who enjoy working outdoors and have experience in gardening and landscaping. Mobile Car Detailing – A mobile car detailing business provides car cleaning and detailing services at clients’ locations. Mobile car detailers can offer services such as washing, waxing, and interior cleaning. This type of business can be started with minimal equipment and can be operated from a home garage or rented space. Personal Shopping – Personal shoppers offer shopping services to individuals and businesses. Personal shoppers can help clients find the perfect outfit for a special occasion, or they can help businesses source products and supplies. This type of business can be ideal for individuals with a passion for fashion and shopping. Subscription Box – A subscription box business sends monthly boxes of curated items to subscribers. Subscription boxes can include a variety of products, such as beauty supplies, food, clothing, or pet products. This type of business can be ideal for individuals who enjoy sourcing and curating unique products. Web Development – Web developers design and develop websites for businesses and individuals. Web developers can specialize in front-end or back-end development, or they can offer full-stack development services. This type of business can be ideal for individuals with strong technical skills and a passion for web design and development. Drop Shipping – This business model allows you to sell products without needing to hold inventory. With this method, you partner with suppliers who handle the inventory and shipping process while you focus on marketing and customer acquisition. If you want to learn how to start dropshipping, check out our comprehensive guide on “How to Start Dropshipping,” which provides step-by-step instructions on setting up and running a successful dropshipping business. This is but a small sample of what is available out there, and remember, you can always come up with a new business no one has thought of, too. Choose a Name for Your Business How do you start a business? Choosing a name is just the first of many pivotal decisions ahead. Once you have a general idea, it’s time to consider how to come up with a business name. A solid name is distinctive and memorable. Bonus points if the name makes it obvious what products or services you sell and is easy to both say and spell. You can also test potential names with customers to see how they react. Once you settle on an idea, perform a preliminary search on Google, the Secretary of State database for your state, and the U.S. Patent and Trademark Office (USPTO) site. A no-conflict, free trademark search will let you see if business names are available in all 50 states. You can also look into how to buy a business name if your choice is taken but not currently in use. If you don’t find the name, you can go to your local county clerk’s office and file a “Doing Business As” (DBA) or a “Fictitious Business Name” (FBN). The DBA and FBN protect against name theft and it lets people know who actually owns the business. Additionally, reserve your business name as a website domain and on various social media sites, even if you’re not set on using every popular site right away. Write a Solid Business Plan A business plan is your company’s guiding document. A business startup faces many challenges, including market entry, competition analysis, and building a customer base. Embracing the lean startup methodology, which emphasizes adaptability and customer feedback, can help your business navigate these challenges. Here’s a list of elements to include in your business plan: Executive Summary: Summarize your business’s mission, vision, and goals, providing an overview of your entire plan. Highlight your company’s unique selling points and future growth potential. Company Description: Detail your company’s background, structure, and the problem it aims to solve. Explain how your products or services fill a gap in the market or serve a target audience. Market Analysis: When conducting Market Analysis, it’s essential to adopt a systematic methodology that encompasses industry trends, target market behavior, and competitor benchmarking. Business Model: Outline how your company will generate revenue, specifying the pricing, distribution channels, and customer acquisition strategies. Include your value proposition and competitive advantage. Products and Services: It’s very important to describe your offerings in detail when you start a business. Emphasize their benefits and unique features. Explain how they address customer needs and differentiate them from competitors. Your Break-Even Point: Calculating your break-even point is important for strategic planning and investor confidence. Conducting a break-even analysis is also important for any business, as it precisely calculates the sales level needed to cover costs, guiding pricing and financial strategies. Marketing and Sales Strategy: Develop a plan for promoting your business, reaching your target audience, and converting leads into sales. This will help you have a more in-depth knowelege of how to launch effectively. Consider advertising, public relations, social media, and other tactics. Have a brainstorming session to generate creative and effective promotional ideas that resonate with your target audience. Startup Costs and Financial Projections: Calculate the initial investment required to launch your business and provide a detailed breakdown of projected expenses and revenues. Include income statements, balance sheets, and cash flow forecasts. Management and Organization: Present your company’s leadership team, their roles, and their experience. Describe the organizational structure and any key personnel you plan to hire. Exit Strategy: Define potential exit scenarios for your business, including mergers, acquisitions, or public offerings. This shows foresight and creates a clear roadmap for prospective investors. Appendix: Include any supplementary information, such as resumes, legal documents, permits, or industry research, to support your plan and provide additional context. Research Your Competitors and Your Customer Base Understanding your competition is key to the success of your business. So, a thorough evaluation of your market should be part of this planning stage. Here’s how to conduct market research and target the right audience: Market research is a cornerstone of your business planning, providing the data needed to make informed decisions about your product, pricing, and promotional strategies. Primary Research: Conducting primary research involves gathering first-hand information directly from competitors, potential customers, and local businesses. Visit their establishments, interact with their customers, and attend industry events to gain valuable insights. Collect data by surveying your target audience and analyzing their preferences and pain points. Primary research helps to validate assumptions and uncover new opportunities in the market. Secondary Research: Secondary research involves analyzing existing information from external sources, such as market reports, industry publications, and competitor websites. Study their marketing materials, customer reviews, and social media presence to gauge their brand image and customer satisfaction. This research helps you understand the current market trends, assess competitor positioning, and identify areas for improvement. SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis allows you to evaluate the competitive landscape systematically. Learning How to perform a personal SWOT analysis can help you identify your competitors’ strengths and weaknesses by examining their products, services, pricing, marketing strategies, and customer service. With a SWOT analysis, you can explore market opportunities and potential threats, such as emerging trends, shifts in consumer behavior, or new regulations. A comprehensive SWOT analysis will provide a clear understanding of your competitive advantages and areas for growth. Check out SWOT analysis examples online to see how to create your own. Understanding Market Needs and Customer Behavior: When launching a new business, it’s essential to deeply understand your target market’s needs and behaviors. To begin your entrepreneurial journey, it is essential to conduct thorough market research to gather insights about your potential customers – what drives their purchasing decisions, their preferences, and their pain points. Use surveys, focus groups, and market analysis tools to collect this vital information. This understanding will inform your product development, marketing strategies, and customer service approach, ensuring that your offerings resonate well with your intended audience. Sort Out Your Business Finances By keeping a close eye on your business costs, you can identify areas to optimize, reduce expenses, and make informed decisions for the future. Here are some practical steps to help you sort out your business finances, ensuring you maintain a healthy cash flow and stay on top of your business costs. Proper accounting practices are essential not just for compliance but also for gaining insightful financial data to guide your business decisions. Make sure you consider the implications of income tax early in your planning process to ensure compliance and optimize your financial strategy. Start a Business Bank Account Opening a separate bank account for your business is essential to keep your personal finances separate from your business transactions. This separation simplifies bookkeeping and tax preparation and provides a clear financial overview of your business operations. To start a business bank account, research various banks in your area and their offerings. For example, some banks may offer many options for small business loans and credit cards, while others may prioritize things like online and mobile banking. Once you choose a bank that best fits your needs, gather the required documents (such as business registration and tax identification) and visit the bank to open the account. Consider Business Credit Cards Acquiring a business credit card can help streamline expenses, provide additional financing, and offer valuable rewards. It allows you to separate personal and business expenses, making bookkeeping and tax preparation easier. A business credit card can offer more than just a convenient payment method; it can also help you manage cash flow and build your business credit history. Moreover, some cards offer cash back, travel rewards, or other benefits tailored for businesses. Research different credit card companies and their offerings, considering factors such as interest rates, fees, and reward programs. Choose one that aligns with your business needs and spending habits to maximize benefits. Select an Accounting Software Investing in accounting software or hiring a skilled bookkeeper is a smart move for any business owner, as it simplifies financial management, bookkeeping, and tax preparation. Selecting the right accounting software early on can save you time and help avoid financial management errors as your business grows. The best accounting software for small business users automates processes, reducing the chances of human error and saving time. Some popular accounting software options include QuickBooks, Xero, and FreshBooks, each offering various features to cater to different business needs. Evaluate your requirements and choose software that provides the necessary tools to manage your finances effectively, ensuring the long-term financial health of your business. Determine Your Break-Even Point Understanding your break-even point is crucial for any business, as it indicates the level of sales necessary to cover your costs without generating a profit or loss. This financial metric can help you set realistic sales targets and effective pricing strategies. To determine your break-even point, divide your fixed costs by the contribution margin, which is the selling price per unit minus the variable cost per unit. Understanding this figure will help you make informed financial and operational decisions for your business. Fund Your New Business – Bank Loan and Beyond Starting a new business often requires capital, making it crucial to manage your money wisely across all phases of development. Exploring options like bank loans, venture capital, or crowdfunding can provide the necessary resources for your venture. Methods to finance a new business include bootstrapping, venture capital investments, crowdfunding, business lines of credit, and business loans and grants. Understanding these options will enable you to choose the most suitable approach to fund your business. Bootstrapping Bootstrapping is the process of self-funding your business using personal savings, assets, or reinvesting profits. Bootstrapping, or self-funding, allows you to maintain complete control over your business, emphasizing fiscal prudence from the outset. This is an especially popular option for low-cost business ideas. Bootstrapping can be a slow process but provides a solid foundation for business growth. Entrepreneurs choosing this method must be prepared to manage their finances carefully and make sacrifices to invest in their venture. Venture Capital Investments Venture capital (VC) investments involve obtaining funds from investors in exchange for equity in your business. VC firms typically target high-growth, innovative companies with the potential for substantial returns. This funding option can provide a significant financial boost, but entrepreneurs should be prepared to share decision-making power and potentially relinquish some control over their businesses. Networking and creating a compelling pitch are essential to attract venture capital investments. The structured setup of corporations and scalability appeal to investors looking for high-growth opportunities. Crowdfunding Crowdfunding involves raising funds from a large number of people, typically through online platforms like Kickstarter or Indiegogo. This funding method allows entrepreneurs to showcase their business idea or product to potential backers, who contribute money in exchange for rewards or equity. Crowdfunding can not only provide capital but also help validate your idea and generate interest from potential customers. Check out our post on What is Crowdfunding? for more on this option. Business Line of Credit A business line of credit is a flexible financing option that allows businesses to access funds up to a predetermined limit. Entrepreneurs can borrow and repay funds as needed, only paying interest on the amount utilized. This funding method can help manage cash flow fluctuations and cover short-term expenses, making it an ideal solution for businesses with variable financial needs. Business Loans and Business Grants Obtaining a small business loan or grant can provide the necessary capital to fund your venture. Business loans, available through banks or alternative lenders, require repayment with interest over a specified period. Business grants, on the other hand, are non-repayable funds typically offered by governments or non-profit organizations. Research available options, prepare a strong business plan, and demonstrate financial responsibility to increase your chances of securing a loan or grant for your business. Explore financing options offered by the Small Business Administration (SBA), which provides loans and grants tailored for small businesses. Choose a Business Structure What is the right business structure for you? The structure you choose will impact taxes, financing, compensation, and insurance. Not to mention the risks and liabilities of your personal assets. When you Choose a Business Structure, it’s pivotal to briefly discuss how different structures impact the management and oversight of finances, directly influencing fiscal responsibilities and tax obligations. Choosing the right business structure is crucial when you start business planning. Another point to remember when choosing your structure is the variations from state to state. Mak When choosing a business structure, consider a corporation for its benefits in liability protection and potential tax advantages, especially if you’re planning to seek significant investment. Consider forming a Limited Liability Partnership (LLP) if you’re starting a business with partners and want to protect your personal assets while enjoying the flexibility of partnership taxation. A Limited Liability Company (LLC) combines the liability protection of a corporation with the tax efficiency and operational flexibility of a partnership. Be sure to find out how the common business structures like sole proprietorship are applied in your state to protect yourself from legal and tax liabilities. Before choosing, get familiar with all the potential options below. You may also consult an accountant or business consultant for guidance. When you start a small business, it’s especially important to choose the right business structure. Consider the following elements when making your decision: Your financing needs and options. How you want to pay taxes. The kind of liability protection you need. What kind of administrative complexity can you handle? Keep in mind that you will need to fill in an article of incorporation for certain business structures like corporations for legal recognition. Sole Proprietorship This is the simplest business structure. The profits and debts of a sole proprietorship company are the responsibility of one person. As such, the owner is personally liable for any debts. This means creditors can come after your personal property and savings, and you are personally liable for any lawsuits brought against the business. A sole proprietorship is easy to set up, low cost and has an easy exit. When it comes to taxes, all you need to do is to keep track of all the business’ income and expenses. At tax time, just report it on Schedule C with your personal tax return. Doing Business As (DBA) “Doing Business As” (DBA) or a “Fictitious Business Name” (FBN) registration is not technically a legal structure. It allows you to conduct business under a name other than your own. Although a DBA is more common among sole proprietors, LLCs, corporations, and partnerships can all file to get a DBA. States have different DBA requirements, so make sure you comply. For instance, New York State has specific DBA filing requirements. Limited Liability Company (LLC) An LLC is a cross structure combining the best features of partnerships and S Corps. It provides owners, called members, with the liability protection of corporations while allowing earnings and losses to pass through to the owners as income on their personal tax returns. Single or multiple members can be part of an LLC, and the profits and losses don’t have to be divided among members equally. A single-member LLC can be taxed as a corporation or an individual using the Schedule C form. A multi-member LLC, on the other hand, is taxed as a partnership with the K-1 form. Corporation A corporation is an entity that is separate from its owners with its own legal rights. A company structured as a corporation can sue, be sued, own property, and sell its ownership in the form of stocks. There are several types of corporations: C corporations – Owned by shareholders, they allow an unlimited number of investors and are taxed as separate entities. S corporations – These are designed for small businesses to avoid double taxation. It doesn’t file its own taxes and profits are passed through and reported on the personal income tax return of the shareholders. An S corporation has employment and profit taxation rules as well as strict ownership laws. B corporations – These are for-profit entities structured to make a positive impact on society. They are also known as benefit corporations. Closed corporations – These are not publicly traded companies, and they benefit from limited liability protection. Compared to publicly traded companies, they have more flexibility. Open corporations – These are traded on a public market by allowing anyone to invest in them. Nonprofit corporations – These are formed to serve the public good, and they have tax exemptions to help with that goal. Partnership A partnership is an unincorporated business owned by multiple people or other businesses. The profits in partnerships are divided among owners and it is reported on their tax returns. Some of the different types of partnerships are general partnerships, limited partnerships, limited liability partnerships (LLPs), and limited liability limited partnerships (LLLPs). If your business goes beyond a sole proprietorship, make sure you are fully aware of your liabilities. Find qualified experts to guide you while you are on your way to starting a perfect business. Want to learn more? Take our business structure quiz to learn what kind of business organization is right for you. Register Your New Business Registering a new business is a very important step for startups and involves several important steps, including obtaining a business license, registering with the federal and state government, getting an Employer Identification Number (EIN), obtaining the necessary insurance, paying taxes, and acquiring professional licenses. Obtaining an Employer Identification Number (EIN) is a necessary step for tax purposes and when planning to hire employees. Employer Identification Number (EIN) An Employer Identification Number (EIN) is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your business for tax purposes. It’s needed for various reasons, such as filing taxes, hiring employees, opening a business bank account, and applying for business licenses or permits. It also establishes your business as a separate legal entity to maintain financial separation between your personal and business finances. You can apply for an EIN directly through the IRS online or by fax, mail, or phone. Tax Documents As a business owner, it’s essential to understand and fulfill your financial and tax obligations. This includes filing taxes, paying self-employment tax, and staying informed about any changes in tax laws or regulations. Understanding your tax obligations, including sales and use tax, is vital for operating legally and efficiently Filing Taxes: All businesses are required to file taxes annually with the federal and state governments. The type of tax forms you’ll need to file depends on your business structure (e.g., sole proprietorship, partnership, LLC, or corporation). It’s crucial to maintain accurate financial records and file your taxes on time to avoid penalties. Self-Employment Tax: If you’re self-employed, you’ll need to pay self-employment tax in addition to income tax. Self-employment tax covers Social Security and Medicare taxes for self-employed individuals. It’s important to calculate and pay these taxes to ensure you’re contributing to your future Social Security and Medicare benefits. Sales and Use Tax: Depending on your business’s location and the products or services you offer, you may need to collect sales tax from customers and remit it to your state or local government. Be sure to register for a sales tax permit if required and stay up-to-date on your state’s sales tax laws. Employment Taxes: If your business has employees, you’ll need to withhold and pay employment taxes, which include federal income tax, Social Security and Medicare taxes, and state income taxes (if applicable). You may also need to pay state unemployment taxes and other employer-specific taxes. Professional Licenses Some businesses may require professional licenses or permits to operate legally. Here are a few common examples: Health Department Permits: Businesses in the food industry, such as restaurants, bakeries, and catering companies, often need health department permits to ensure they meet sanitation and food safety standards. Alcohol Licenses: Businesses that sell or serve alcohol, such as bars, restaurants, or liquor stores, must obtain an alcohol license or permit from their state or local government. Building Permits: If your business requires construction or renovations, you may need to obtain building permits from your local government to ensure that your project complies with building codes and regulations. Occupational Licenses: Some professions, such as doctors, lawyers, accountants, and real estate agents, require specific occupational licenses to practice legally. Check with your state’s licensing board or agency to determine the requirements for your profession. Business Insurance Insurance is a vital aspect of protecting your business from potential risks and liabilities. There are several types of business insurance to consider, depending on your industry, location, and specific needs: General Liability Insurance: This insurance covers your business against claims related to property damage, bodily injury, and personal injury resulting from your business operations. It is essential for most businesses, as it protects against common risks and potential lawsuits. Property Insurance: Property insurance protects your business’s physical assets, including buildings, equipment, and inventory, from damage or loss due to incidents such as fire, theft, or natural disasters. This type of insurance is essential for businesses that have made substantial investments in physical assets. Workers’ Compensation Insurance: If your business has employees, workers’ compensation insurance is typically required by law. This insurance covers medical expenses, lost wages, and disability benefits for employees who are injured or become ill as a result of their job. Professional Liability Insurance: Also known as errors and omissions (E&O) insurance, this coverage is designed to protect your business against claims of negligence or mistakes made while providing professional services. It’s particularly important for businesses that offer specialized services or advice, such as consultants, lawyers, or architects. Source Products and Equipment for Your Business The best places to source products will vary depending on your industry, target market, and business model. Thoroughly research your options and consider factors such as product quality, cost, shipping times, and supplier reliability when making your sourcing decisions. By carefully selecting your product sources, you can build a strong foundation for your business and offer products that appeal to your customers. Managing your inventory efficiently is crucial for product-based businesses, ensuring you meet demand without overstocking. Here are some popular options for sourcing products: Domestic Manufacturers and Wholesalers: Sourcing products from domestic manufacturers and wholesalers can provide several benefits, including shorter shipping times, lower shipping costs, and easier communication with suppliers. Additionally, products made domestically may be perceived as higher quality by customers. To find domestic manufacturers and wholesalers, you can attend trade shows, join industry associations, or search online directories and marketplaces. Overseas Manufacturers: Many businesses choose to source products from overseas manufacturers, particularly in countries like China, India, and Vietnam, due to lower production costs. Working with overseas manufacturers can result in significant cost savings, but it may also present challenges, such as language barriers, time zone differences, and longer shipping times. To find reputable overseas manufacturers, you can attend international trade shows, use online platforms like Alibaba and Global Sources, or work with a sourcing agent. Private Label Manufacturers: Private label manufacturing allows you to source products that are already being produced and rebrand them with your company’s name and logo. This approach can save time and resources, as you won’t need to invest in product development or manufacturing. To find private label manufacturers, you can search online directories, attend trade shows, or contact manufacturers directly to inquire about their private label services. Dropshipping Suppliers: Dropshipping is a business model where you sell products without holding inventory. Instead, you partner with a dropshipping supplier who handles product storage, packing, and shipping on your behalf. This can be a cost-effective way to source products, as you don’t need to invest in inventory or warehousing. To find dropshipping suppliers, you can use platforms like Oberlo, SaleHoo, or Spocket or search for suppliers within your industry. Marketplaces and Online Retailers: Online marketplaces and retailers like Amazon, eBay, and Etsy can be great sources for niche or unique products. These platforms allow you to buy products at wholesale prices and sell them through your own online store. Keep in mind that competition can be high on these platforms, so it’s essential to find ways to differentiate your products and brand. Local Artisans and Craftsmen: For businesses looking to source unique, handmade, or artisanal products, working with local artisans and craftsmen can be a great option. By partnering with local creators, you can support your community and offer one-of-a-kind products to your customers. To find local artisans, you can visit craft fairs and farmers’ markets or search online platforms like Etsy. Manage Your Supply Chain and Cost Supply chain management involves coordinating with suppliers, managing logistics, and navigating international trade regulations. A robust supply chain management strategy helps mitigate risks like delays and shortages, ensuring smooth operations and customer satisfaction. Source Equipment and Software Businesses that aren’t product-based don’t need to worry about inventory. These businesses still often need to invest in equipment and/or technology to successfully manage their operations. Sourcing these purchases early can help you manage costs and select the best possible investments for your business goals. Select Your Business Location Today’s businesses can be established in the digital or physical world. Some businesses need a large commercial storefront or office space, while others can make do with a home office and a few freelancers around the globe. Selecting the general type of location is the first step and will significantly affect your business model. Then, it’s time to narrow down commercial spaces if that’s the route you choose. Here are some tips to consider: Consider Whether a Commercial Space is Necessary Some businesses require a storefront or physical office space right away. Aside from retail businesses and those with obvious needs, many office-based businesses might choose to do business in person to encourage collaboration or productivity. Other benefits of having a physical space include fostering a sense of community and providing a professional space to welcome clients and/or partners. However, doing business virtually is also a viable option. Many sole proprietors simply work from a home office or coworking space to save money. This format also allows businesses to build their teams with top talent from around the world since they can easily work remotely using virtual collaboration tools. Additionally, many businesses start out operating virtually and then invest in a physical space later once finances allow. Determine Whether to Buy or Lease For those looking for a brick-and-mortar location, it all starts by deciding whether you want to lease or buy your commercial property. There are tax implications for the decision you make, so consult your legal and financial advisors to make the best decision. If you plan on leasing, go through the agreement thoroughly and make sure you understand it fully before you sign the contract. There are many clauses in lease agreements. If you don’t have the expertise, seek legal advice before you sign. For those buying, work with a commercial realtor in your area to find spaces that fit your needs and guide you through the process. Choose the Right Space to Start The location you choose should address some, most, or even all of the needs of your business. Here are some questions to consider as you narrow your search: Is the price affordable? Is the location known for the products and services you offer, and does it complement your business? Are there suppliers and distributors for your industry close by? Is the area a business hub the city is pushing with future growth opportunities? Is there any future development planned in the area or region? Does the location have a good reputation? Is it secure? What is the crime rate? What is the skill base in the area? Does the space have the right infrastructure in place to accommodate your operations? Are the local zoning regulations in line with your business? Find and Hire Employees Building a strong team can significantly impact your company’s growth, productivity, and overall work culture. Providing health insurance and benefits can attract and retain top talent, ensuring that your team remains healthy and motivated. In this guide, we will discuss how to find new staff, manage payroll, and provide health insurance and benefits. Find New Staff There are several options for advertising job opportunities and finding new hires. Here are a few to consider: Job Advertisements: One of the most effective ways to find new employees is by posting job advertisements on various online platforms, such as job boards like Indeed, Monster, or LinkedIn. Be sure to create a clear and detailed job description that outlines the required skills, qualifications, and responsibilities. This will help attract qualified candidates and make it easier to filter through applications. Networking: Networking can be a powerful tool for finding potential employees. Attend industry events, trade shows, and conferences to meet professionals in your field. Also, leverage your personal and professional networks, including friends, family, and colleagues, to spread the word about job openings at your company. Social media platforms like LinkedIn can also be useful for connecting with potential candidates. Recruitment Agencies: Partnering with a recruitment agency can help you find qualified candidates for your new business quickly and efficiently. Recruitment agencies have access to extensive talent pools and can help match your job requirements with suitable candidates. They can also assist with screening and interviewing applicants, saving you time and resources. Set Up Business Payroll Once you hire your first employee, you need a payroll system to manage and streamline their compensation. Here’s what you need to know: Setting Up Payroll: Managing payroll is a critical aspect of running a business with employees. Using services like ADP to set up a system can help you track employee hours, calculate wages, withhold taxes, and make payments more efficiently. You can choose to manage payroll in-house using software like QuickBooks or outsource it to a payroll service provider. Be sure to research and follow federal, state, and local payroll laws and regulations. Choosing insurance options as part of employee benefit packages is also very important. Withholding Taxes: As an employer, you must withhold federal and state income taxes, Social Security and Medicare taxes, along with any other relevant taxes from your employee’s wages. Make sure to collect the required tax forms, such as W-4 and W-9, from your employees upon hiring. Keep yourself updated on the latest tax rates and regulations to maintain compliance. Paying Employees: Establish a consistent pay schedule for your employees, such as weekly, biweekly, or monthly. Make sure to pay your employees on time and provide them with detailed pay stubs that outline their earnings, withholdings, and any deductions. Keep accurate records of all payroll transactions for tax and legal purposes. Offer Health Insurance and Benefits Many employers must offer health insurance and benefits to full-time employees. These elements can also help you attract and retain top talent. Here’s what you should know: Health Insurance Options: Providing health insurance is an essential aspect of attracting and retaining quality employees. Research the different types of health insurance plans available, such as Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), or Health Savings Account (HSA) compatible plans. Choose a plan that fits your budget and meets your employees’ needs. Employee Benefits: In addition to health insurance, offering additional benefits can help make your business more appealing to potential employees. Consider providing benefits such as paid time off, retirement plans, flexible work arrangements, or professional development opportunities. Tailor your benefits package to the needs and preferences of your target employees to maximize its appeal. Legal Requirements: Be aware of any legal requirements for providing health insurance and benefits, particularly if your business has a certain number of employees. For example, under the Affordable Care Act (ACA), businesses with 50 or more full-time employees are required to offer health insurance to their employees. Familiarize yourself with federal, state, and local laws related to employee benefits to ensure compliance. Navigate Remote Work Dynamics With the rise of remote work, understanding how to manage a distributed team effectively is essential. This includes selecting the right communication tools, establishing clear remote work policies, and fostering a strong virtual team culture. Embrace strategies that ensure productivity and collaboration while also supporting work-life balance for your team members. Market and Expand Your Business Determining how to grow a small business can vary based on your industry and business goals. For example, some may target new customer segments, while others may diversify product offerings or launch new marketing campaigns. Both marketing and expansion efforts require ongoing analysis, adaptation, and innovation to ensure long-term success in an ever-evolving marketplace. Here are some methods you might consider as your business grows: Develop a Brand Identity Developing a strong brand identity is essential for differentiating your business from competitors, building customer trust, and creating a memorable experience. Here are some key steps to develop your brand identity: Define your target audience: Identify your ideal customers, their demographics, preferences, and pain points. This will help you create a brand that appeals to them. Knowing your customer base deeply through market research and direct engagement is key to creating offerings that meet their needs and exceed expectations. Establish your unique selling proposition (USP): Determine what sets your business apart from others in your industry. Your USP should showcase the unique value you offer to customers. Create a compelling brand story: Craft a narrative that encapsulates your brand’s mission, values, and purpose. This story should resonate with your target audience and be consistently conveyed across all marketing channels. Design a memorable logo: Your logo should be visually appealing, unique, and reflective of your brand’s personality. Invest in professional design services to create a logo that represents your business well. Create a cohesive color palette and typography: Select a range of colors and fonts that embody your brand’s identity and apply them consistently across all marketing materials and platforms. Establish brand guidelines: Develop a comprehensive brand style guide that outlines your brand’s visual elements, voice, tone, and messaging. This guide will help ensure consistency across all channels and touchpoints. Register a ‘Doing Business as’: When establishing your brand identity and legal presence in the market, registering a ‘Doing Business As’ (DBA) can be a strategic step. This not only secures your business name but also enables you to conduct business under a name that aligns with your branding efforts without the need to create a formal legal entity. Create a Marketing Plan for Launch and Beyond A marketing plan is a strategic document that outlines your business’s marketing goals, objectives, strategies, and tactics. It serves as a roadmap to help you achieve your marketing goals and measure your progress. Here’s a list of what should be included in a marketing plan: Executive Summary: This section provides a high-level overview of your marketing plan, summarizing your objectives, strategies, and key takeaways. Market Analysis: Conduct an in-depth analysis of your industry, market trends, and competitors. This will help you identify opportunities and threats, as well as understand the competitive landscape. Thorough research is important for understanding customer needs and market gaps. Target Audience: One of our main tips for starting a business is to define your target customers, including their demographics, preferences, and pain points. This information will guide your marketing efforts and help you tailor your messaging. Marketing Goals and Objectives: Set specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals and objectives that align with your business’s overall goals. Marketing Strategies: Outline the high-level strategies you will use to achieve your marketing goals, such as content marketing, social media marketing, or email marketing. Marketing Tactics: List the specific tactics and channels you will use to implement your marketing strategies. This might include blog posts, social media posts, or email newsletters. Marketing Budget: Determine how much money you will allocate to your marketing efforts and how you will distribute those funds across different marketing channels and tactics. Performance Metrics: Identify key performance indicators (KPIs) that will help you track your marketing efforts’ success and measure progress toward your goals. Implementation Timeline: Create a timeline for executing your marketing tactics, including milestones and deadlines. Review and Adjustments: Establish a process for regularly reviewing your marketing plan’s performance, making data-driven adjustments, and updating your plan as needed. Improve Customer Experience and Engagement In the digital age, customer experience is king. Focus on creating seamless, engaging experiences across all touchpoints – from your website and social media to customer service interactions. Use social media platforms to build brand awareness and engage directly with your customers, creating a community around your products or services. Use customer feedback to continuously improve and personalize the experience. Remember, a delighted customer is not just a repeat customer but also an advocate for your brand. After meticulous planning, you’ll be positioned to launch your business effectively. Network and Build Business Relationships Strong business relationships and networking are invaluable for business growth and support. Networking can unlock many opportunities for your startup business, from partnerships to funding industry events, joining professional organizations, and engaging in online forums. These connections can lead to new business opportunities, partnerships, and valuable mentorships. Set Up a Business Website A well-designed and user-friendly business website is a necessary part of establishing an online presence, attracting customers, and promoting your products or services in today’s digital ecosystem. Choose a domain name: Select a domain name that is easy to remember, reflects your brand, and ideally includes relevant keywords. Register your domain through a domain registrar like GoDaddy or Namecheap. Select a web hosting provider: Web hosting providers offer storage space and services needed for your website to be accessible on the internet. Choose a hosting provider that meets your needs in terms of speed, reliability, and support, such as Bluehost, SiteGround, or HostGator. Pick a website builder: Website builders like Wix, Squarespace, or WordPress offer user-friendly tools and templates for creating and customizing your website. For e-commerce businesses, utilizing platforms like Shopify with features like breadcrumb navigation enhances user experience and site structure. Design your website: Create a visually appealing and easy-to-navigate website that reflects your brand identity. Prioritize user experience by using a responsive design, clear navigation, and engaging visuals. Ensure your website is mobile-friendly, as an increasing number of users access the web through mobile devices. Develop website content: Create informative, relevant, and engaging content for your website, focusing on your target audience’s needs and preferences. Make sure your content is well-organized, easy to read, and includes keywords to improve search engine visibility. Optimize for SEO: Implement search engine optimization (SEO) techniques to improve your website’s visibility in search results. This includes using relevant keywords, creating quality content, optimizing meta tags, and building a strong backlink profile. Integrate analytics: Track your website’s performance and user behavior by integrating analytics tools like Google Analytics. This will provide insights into user demographics, traffic sources, and user engagement, helping you make data-driven decisions for your website. Expand Internationally Selling internationally exposes your business to new markets, increasing your customer base and revenue potential. Embracing global expansion can lead to business growth, risk diversification, and a competitive edge. Here are some steps you must navigate in order to reap these benefits: Market research: Conduct thorough research on potential target markets, evaluating factors such as consumer preferences, local competition, and cultural differences. This will help you tailor your marketing efforts and product offerings to resonate with international customers. Regulatory compliance: Familiarize yourself with the legal and regulatory requirements of your target countries, including import/export laws, taxes, and customs regulations. Ensure your business complies with all relevant laws to avoid fines or other penalties. Payment processing: Offer a variety of secure payment options that cater to the preferences of your international customers. Consider partnering with payment gateways like PayPal, Stripe, or Adyen, which support multiple currencies and international transactions. Currency conversion: Display prices in local currencies to make it easier for international customers to understand the cost of your products or services. Use currency conversion tools or plugins on your website to provide accurate, real-time exchange rates. Shipping and logistics: Develop a reliable and cost-effective shipping strategy for international orders. Partner with reputable shipping carriers and consider using fulfillment services like Fulfillment by Amazon (FBA) or ShipBob to streamline your logistics. Website localization: Adapt your website’s content, design, and language to cater to your target international markets. Use tools like Google Translate or work with professional translators to offer your content in multiple languages. Customer support: Provide multilingual customer support to address the needs and concerns of your international customers. Consider hiring native speakers or using translation tools to communicate effectively with customers in their local language. Marketing and promotion: Develop tailored marketing strategies for each international market, taking into consideration local preferences, language, and culture. Leverage local social media platforms, influencers, and advertising channels to reach your target audience effectively. What Tools Do You Need to Start a Business? Starting a business requires a combination of planning, research, and the right tools to help you streamline your operations and increase efficiency. Here is an expanded list of business tools that can support the many different aspects of your new business: Business Plan Software: A solid business plan is crucial for outlining your objectives, target market, and financial projections. Business plan software like LivePlan, Upmetrics, or Bizplan can guide you through the process and help you create a professional-looking plan to present to potential investors or lenders. Accounting and Bookkeeping Software: Keeping track of your business finances is essential. Tools like QuickBooks, Xero, or FreshBooks can help you manage your income and expenses, generate financial reports, and simplify tax preparation. Project Management and Collaboration Tools: Streamline your team’s communication and project management with tools like Trello, Asana, or Basecamp. These platforms enable you to assign tasks, track progress, and collaborate with your team in real time. Customer Relationship Management (CRM) Software: CRMs like Salesforce, HubSpot, or Zoho CRM can help you manage and nurture customer relationships, track leads, and analyze sales data to optimize your sales process. Email Marketing Software: Stay connected with your customers and promote your products or services with email marketing tools like Mailchimp, Sendinblue, or Constant Contact. These platforms offer email templates, automation features, and analytics to help you optimize your campaigns. Social Media Management Tools: Simplify your social media marketing efforts with tools like Hootsuite, Buffer, or Sprout Social. Schedule posts, monitor engagement, and track analytics across multiple social media platforms. E-commerce Platforms: If you’re looking to sell products online, think about utilizing e-commerce platforms such as Shopify, WooCommerce, or BigCommerce to create and manage your online store. Payment Processing Solutions: Accepting payments from customers is crucial for any business. Payment processing tools like Square, Stripe, or PayPal can help you process payments securely and efficiently. Inventory Management Software: Keep track of your stock levels and streamline your inventory processes with tools like TradeGecko, Zoho Inventory, or inFlow Inventory. Human Resources (HR) Software: Manage employee data, benefits, and payroll with HR tools like Gusto, BambooHR, or Zenefits. These platforms can help you stay compliant with labor laws and ensure smooth HR operations. Website Builders: Create a professional-looking website for your business with user-friendly website builders like Wix, Squarespace, or WordPress. Analytics and Reporting Tools: Monitor your business’s performance and make data-driven decisions with analytics tools like Google Analytics, Tableau, or Looker. Video Conferencing and Communication Tools: Stay connected with your team and clients through video conferencing and communication platforms like Zoom, Microsoft Teams, or Slack. Graphic Design Software: Create eye-catching visuals and marketing materials for your business with design tools like Canva, Adobe Creative Cloud, or Figma. Time Tracking and Productivity Tools: Monitor your team’s productivity and optimize work processes with time tracking tools like Toggl, Time Doctor, or Clockify. These are just a few of the many tools available to support your new business. By investing in the right tools and technologies, you can streamline your operations, save time and resources, and set your business up for success. And always be on the lookout for new technologies to improve your operations. Start a Business with These Helpful Resources One way to ensure the success of your business is to take advantage of all the resources that are available to you. Public and private organizations, as well as nonprofits, offer everything from financial help to education, mentorship, and much more. Here are some of the many resources that are available to you as a budding entrepreneur. SCORE: SCORE provides free business advice and mentoring from experienced business owners and professionals. Small Business Administration (SBA): The SBA offers resources and support for small businesses, including loans, counseling, and training. StartUpNation: StartUpNation offers resources, advice, and tools for starting and growing a small business. Small Business Development Centers (SBDCs): SBDCs offer free business consulting and training for small business owners. National Association of Small Business Owners (NASBO): NASBO offers resources, advocacy, and support for small business owners. National Association of Women Business Owners (NAWBO): NAWBO offers resources and support for women-owned businesses. Women’s Business Enterprise National Council (WBENC): WBENC provides resources and assistance for women-owned businesses, including the option to obtain certification as a women’s business enterprise. Bplans: Bplans offers business planning resources, including templates, guides, and examples. AngelList: AngelList offers resources for startup funding and connecting with investors. Crunchbase: Crunchbase offers insights and data on startups and investors. HubSpot: HubSpot offers resources for marketing, sales, and customer service, including software and training. Mailchimp: Mailchimp offers email marketing tools and resources, including templates and guides. Hootsuite: Hootsuite offers social media management tools and resources for businesses of all sizes. Fundera: Fundera offers resources and tools for small business funding and loans. Nav: Nav offers resources and tools for small business credit monitoring and financing. Yelp: Yelp offers resources for business owners to manage and promote their online reputation. LegalZoom: LegalZoom offers legal resources and services for small business owners, including incorporation and trademark filing. UpCounsel: UpCounsel offers legal services for businesses, including contracts, intellectual property, and employment law. QuickBooks: QuickBooks offers accounting and financial management tools and resources for businesses of all sizes. Google Analytics: Google Analytics offers insights and data on website traffic and user behavior. Canva: Canva offers design tools and templates for creating graphics and marketing materials. Trello: Trello offers project management and collaboration tools for teams. Zoom: Zoom offers video conferencing and communication tools for remote teams and meetings. Minority Business Development Agency (MBDA): The MBDA offers resources, training, and financing support for minority-owned businesses. Department of Veterans Affairs (VA): The VA offers resources and support for veteran-owned businesses, including access to capital and procurement opportunities. National Minority Supplier Development Council (NMSDC): The NMSDC offers resources and support for minority-owned businesses, including certification as a minority business enterprise. Association for Enterprise Opportunity (AEO): The AEO offers resources and support for microenterprises and small businesses, including training, financing, and networking opportunities. Export-Import Bank of the United States (EXIM): The EXIM offers resources and support for small businesses looking to export their products or services, including financing and insurance. U.S. Department of Commerce (DOC): The DOC offers resources and support for businesses looking to export their products, including export counseling and market research. U.S. Patent and Trademark Office (USPTO): The USPTO provides resources and assistance to businesses seeking to safeguard their intellectual property, such as through patent and trademark registration. Occupational Safety and Health Administration (OSHA): OSHA offers resources and support for businesses looking to ensure a safe and healthy workplace, including training and compliance assistance. Economic Development Administration (EDA): The EDA offers resources and support for businesses looking to create jobs and spur economic growth in their communities, including financing and technical assistance. Small Business Investor Alliance (SBIA): The SBIA offers resources and support for small businesses seeking investment and growth capital, including education and advocacy. How to Start a New Business FAQs How can I start my own business with no money? This is a very common FAQ. You CAN start a small business without any money, but you must bring other equity into the equation. For example, you might bring knowledge and expertise into an online consulting business, or you may turn an unused part of your home into an Airbnb business. Other free business ideas include dog walking, house sitting, blogging, and social media influencing. See our free checklist for more on how to start a business with no money Can I start a business with $1,000? The answer is yes, you can start a business with $1,000. This generally requires starting an online or service-based business. Online businesses like virtual assistant services, web design, e-commerce sites, and online courses can all be started for under $1,000. In-person service-based businesses like event planning, cleaning and errand services, and personal chef businesses are also quite affordable. Be sure to check out our related article 25 Businesses You Can Start For Less Than $1,000 for more information. What business is best for beginners? Factors such as your skills, interests, budget, and market demand will greatly dictate what the best business for beginners is. Some low-cost businesses that require minimal investment and have relatively low risk include home-based business ideas like dog walking, cleaning services, and lawn care. Online businesses such as e-commerce stores, dropshipping, affiliate marketing, and digital product creation can also be easy for beginners. Do you need a business credit card? While having a business credit card can be helpful for managing expenses and building credit for your business, you will not always need one to start a business. In fact, many small business owners use their personal credit cards to cover expenses when starting out. However, it’s important to keep business and personal expenses separate, as this can make accounting and tax filing easier. If you decide to get a business credit card, shop around for the best rates and rewards and use it responsibly to build your business credit history. Do you need a business degree to start a business? While having a business degree can be advantageous for starting and growing a business, it is not essential for achieving success as an entrepreneur. Numerous successful business owners lack formal business education and instead draw on practical experience, industry insights, and a readiness to learn and adapt. However, it’s important to have a basic understanding of business concepts such as accounting, marketing, and finance. This can be achieved through self-education, attending workshops or seminars, or working with a mentor or advisor. Do you need a special license or permit to start a small business? The licenses and permits required to start a small business vary depending on the type of business and the location. Some businesses may require specific licenses and permits from state and local agencies, such as a food service permit or professional license. Businesses that handle hazardous materials or operate in regulated industries often require additional permits. It’s important to research the requirements in your specific industry and location and obtain any necessary licenses and permits before starting your business. Failure to do so can result in fines, legal issues, or even the closure of your business. Working with a professional advisor can help ensure that you are in compliance with all necessary requirements. How do I price my products and services? To price products and services, calculate the total cost of materials, labor, and any other resources that go into your operations. Then, project how many products or services you intend to sell each month to cover those expenses. This is just your break-even point. You should also consider the perceived value of your goods and services and look at what competitors are charging. If you offer extra value in some way, it’s often wise to charge a bit more. However, some businesses set themselves apart through affordability. Images: Envato Elements This article, "How to Start a Business in 10 Easy Steps – From Set Up to Launch" was first published on Small Business Trends View the full article

Wondering how to start a business? Starting your own business can be a rewarding endeavor, requiring careful planning, dedication, and a strategic approach from the beginning. If you’re interested in business ownership but aren’t sure where to start, this guide has you covered. Refer to the Table of Contents to navigate through the key steps and strategies for starting your business. How to Start a Business Though every business start journey is different, there are several steps that apply to most entrepreneurs, from finding your business niche to marketing your products and services. The business start process involves choosing a viable idea, market analysis, and securing financing. Following our detailed steps to start a business will ensure you cover all essential aspects, from legal registration to market entry, providing a clear roadmap for launching your venture. We’ve laid out this entire to-do list/startup checklist in the 10 steps below! Brainstorm to Find the Right Business Idea to Begin Before starting a business, it’s important to have a strong business idea. A successful business idea should be unique and innovative, and the concept should provide value to potential customers. Some business owners start something that’s never been done before, while others venture into an existing industry and simply find one or two ways to stand out. Buying into a franchise system or franchising can streamline the startup process by providing a ready-made business model and support network (Check out our franchise guide for more on selecting the right options). However, if you come up with something truly unique, consider patenting an idea to protect your business. As you narrow down your business concept, here are some qualities to prioritize: Simple and clear – A good business concept should be easy to understand and explain to others. Unique – A good business concept should be different from what is already available in the market. Scalable – A good business concept should have the potential to grow and expand over time. Profitable – A good business concept should be able to generate enough revenue to cover costs and make a profit. Sustainable – A good business concept should be able to operate over the long term without running out of resources. Popular Types of Business Startups to Consider If you need inspiration to kick off your new business venture, here are some popular business ideas to consider: E-commerce Store – An e-commerce store is an online platform that allows businesses to sell products or services to customers over the Internet. E-commerce stores can be created for various types of businesses and niches, and they can be set up on platforms like Shopify or WooCommerce. Online stores can be run from anywhere in the world, making them a great option for entrepreneurs looking to work remotely. Freelance Service – Freelance services offer specialized skills and expertise to clients on a project basis. Freelancers work independently and can offer services such as writing, graphic design, programming, or photography. Freelance services are becoming increasingly popular due to the growth of the gig economy and remote work opportunities. Food Truck – A food truck is a mobile food business that can sell various types of food. These trucks can be found at festivals, markets, and street corners and can offer a range of cuisines, from fast food to gourmet fare. A food truck can be a great business opportunity for entrepreneurs who love cooking and want to bring their cuisine to the masses. Home-based Daycare – A home-based daycare provides childcare services in a home setting. This type of business can be ideal for stay-at-home parents or caregivers who love working with children. Daycare providers must comply with state regulations and requirements and ensure that they have appropriate insurance coverage. Personal Trainer – Personal trainers provide fitness coaching and training services to clients. Personal trainers can work with individuals or groups and may specialize in areas like weight loss, strength training, or endurance training. This type of business can be started with minimal equipment and can be operated from a home gym or a rented space. Virtual Assistant – A virtual assistant offers administrative and support services to businesses and entrepreneurs remotely, including tasks such as scheduling, customer support, bookkeeping, email management, social media management, and more. Bed and Breakfast – A bed and breakfast provides lodging and breakfast to guests in a home setting. Bed and breakfasts can offer a more intimate and personalized experience compared to traditional hotels and can be located in urban or rural areas. This type of business can be ideal for individuals who enjoy hospitality and have a spare room or two in their homes. Pet Grooming – A pet grooming business that offers grooming and care services for pets. Grooming services can include bathing, nail trimming, hair cutting, and more. This type of business can be ideal for individuals who love animals and want to work with them on a daily basis. Cleaning service – A cleaning service provides cleaning and organizing services to homes and businesses. This type of business can be operated solo or with a team and can specialize in residential or commercial cleaning. Cleaning services require little overhead costs, making them an ideal option for those looking to start a business with low startup costs. Event Planning – Event planning involves helping clients plan and execute events. Event planners can work with clients to plan weddings, conferences, parties, and other special occasions. This type of business requires strong organizational and communication skills, as well as attention to detail. Consulting – A consultant offers expertise and advice to businesses and individuals. Consultants can specialize in various areas, including marketing, finance, human resources, operations, or economic development. This type of business can be ideal for individuals with years of experience in a particular field and who want to help others succeed. Food Delivery – A food delivery business delivers food to customers who order online or via phone. Food delivery services can be offered for various types of cuisine, including fast food, pizza, Chinese food, and more. This type of business can be started with minimal startup costs, as delivery drivers can use their own vehicles and equipment. Social Media Management – Social media management involves managing businesses’ social media accounts. Social media managers can create and publish content, engage with followers, and analyze performance metrics to improve social media strategies. This type of business can be ideal for individuals who are skilled in social media marketing and have a strong understanding of different social media platforms. Tutoring – Tutoring involves offering one-on-one educational services to students. Tutors can specialize in various subjects, including math, science, language, and test preparation. Tutoring services can be offered in-person or online, making it a flexible business opportunity for individuals who enjoy teaching. Graphic Design – Graphic designers create visual designs for businesses and individuals, helping to establish a strong brand identity through branding, web design, print design, and more. This type of business can be ideal for individuals with strong creativity and design skills who enjoy working on a variety of projects. Landscaping – Landscaping involves providing landscaping and gardening services to homeowners and businesses. Landscapers can offer services such as lawn care, garden design, tree trimming, and more. This type of business can be ideal for individuals who enjoy working outdoors and have experience in gardening and landscaping. Mobile Car Detailing – A mobile car detailing business provides car cleaning and detailing services at clients’ locations. Mobile car detailers can offer services such as washing, waxing, and interior cleaning. This type of business can be started with minimal equipment and can be operated from a home garage or rented space. Personal Shopping – Personal shoppers offer shopping services to individuals and businesses. Personal shoppers can help clients find the perfect outfit for a special occasion, or they can help businesses source products and supplies. This type of business can be ideal for individuals with a passion for fashion and shopping. Subscription Box – A subscription box business sends monthly boxes of curated items to subscribers. Subscription boxes can include a variety of products, such as beauty supplies, food, clothing, or pet products. This type of business can be ideal for individuals who enjoy sourcing and curating unique products. Web Development – Web developers design and develop websites for businesses and individuals. Web developers can specialize in front-end or back-end development, or they can offer full-stack development services. This type of business can be ideal for individuals with strong technical skills and a passion for web design and development. Drop Shipping – This business model allows you to sell products without needing to hold inventory. With this method, you partner with suppliers who handle the inventory and shipping process while you focus on marketing and customer acquisition. If you want to learn how to start dropshipping, check out our comprehensive guide on “How to Start Dropshipping,” which provides step-by-step instructions on setting up and running a successful dropshipping business. This is but a small sample of what is available out there, and remember, you can always come up with a new business no one has thought of, too. Choose a Name for Your Business How do you start a business? Choosing a name is just the first of many pivotal decisions ahead. Once you have a general idea, it’s time to consider how to come up with a business name. A solid name is distinctive and memorable. Bonus points if the name makes it obvious what products or services you sell and is easy to both say and spell. You can also test potential names with customers to see how they react. Once you settle on an idea, perform a preliminary search on Google, the Secretary of State database for your state, and the U.S. Patent and Trademark Office (USPTO) site. A no-conflict, free trademark search will let you see if business names are available in all 50 states. You can also look into how to buy a business name if your choice is taken but not currently in use. If you don’t find the name, you can go to your local county clerk’s office and file a “Doing Business As” (DBA) or a “Fictitious Business Name” (FBN). The DBA and FBN protect against name theft and it lets people know who actually owns the business. Additionally, reserve your business name as a website domain and on various social media sites, even if you’re not set on using every popular site right away. Write a Solid Business Plan A business plan is your company’s guiding document. A business startup faces many challenges, including market entry, competition analysis, and building a customer base. Embracing the lean startup methodology, which emphasizes adaptability and customer feedback, can help your business navigate these challenges. Here’s a list of elements to include in your business plan: Executive Summary: Summarize your business’s mission, vision, and goals, providing an overview of your entire plan. Highlight your company’s unique selling points and future growth potential. Company Description: Detail your company’s background, structure, and the problem it aims to solve. Explain how your products or services fill a gap in the market or serve a target audience. Market Analysis: When conducting Market Analysis, it’s essential to adopt a systematic methodology that encompasses industry trends, target market behavior, and competitor benchmarking. Business Model: Outline how your company will generate revenue, specifying the pricing, distribution channels, and customer acquisition strategies. Include your value proposition and competitive advantage. Products and Services: It’s very important to describe your offerings in detail when you start a business. Emphasize their benefits and unique features. Explain how they address customer needs and differentiate them from competitors. Your Break-Even Point: Calculating your break-even point is important for strategic planning and investor confidence. Conducting a break-even analysis is also important for any business, as it precisely calculates the sales level needed to cover costs, guiding pricing and financial strategies. Marketing and Sales Strategy: Develop a plan for promoting your business, reaching your target audience, and converting leads into sales. This will help you have a more in-depth knowelege of how to launch effectively. Consider advertising, public relations, social media, and other tactics. Have a brainstorming session to generate creative and effective promotional ideas that resonate with your target audience. Startup Costs and Financial Projections: Calculate the initial investment required to launch your business and provide a detailed breakdown of projected expenses and revenues. Include income statements, balance sheets, and cash flow forecasts. Management and Organization: Present your company’s leadership team, their roles, and their experience. Describe the organizational structure and any key personnel you plan to hire. Exit Strategy: Define potential exit scenarios for your business, including mergers, acquisitions, or public offerings. This shows foresight and creates a clear roadmap for prospective investors. Appendix: Include any supplementary information, such as resumes, legal documents, permits, or industry research, to support your plan and provide additional context. Research Your Competitors and Your Customer Base Understanding your competition is key to the success of your business. So, a thorough evaluation of your market should be part of this planning stage. Here’s how to conduct market research and target the right audience: Market research is a cornerstone of your business planning, providing the data needed to make informed decisions about your product, pricing, and promotional strategies. Primary Research: Conducting primary research involves gathering first-hand information directly from competitors, potential customers, and local businesses. Visit their establishments, interact with their customers, and attend industry events to gain valuable insights. Collect data by surveying your target audience and analyzing their preferences and pain points. Primary research helps to validate assumptions and uncover new opportunities in the market. Secondary Research: Secondary research involves analyzing existing information from external sources, such as market reports, industry publications, and competitor websites. Study their marketing materials, customer reviews, and social media presence to gauge their brand image and customer satisfaction. This research helps you understand the current market trends, assess competitor positioning, and identify areas for improvement. SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis allows you to evaluate the competitive landscape systematically. Learning How to perform a personal SWOT analysis can help you identify your competitors’ strengths and weaknesses by examining their products, services, pricing, marketing strategies, and customer service. With a SWOT analysis, you can explore market opportunities and potential threats, such as emerging trends, shifts in consumer behavior, or new regulations. A comprehensive SWOT analysis will provide a clear understanding of your competitive advantages and areas for growth. Check out SWOT analysis examples online to see how to create your own. Understanding Market Needs and Customer Behavior: When launching a new business, it’s essential to deeply understand your target market’s needs and behaviors. To begin your entrepreneurial journey, it is essential to conduct thorough market research to gather insights about your potential customers – what drives their purchasing decisions, their preferences, and their pain points. Use surveys, focus groups, and market analysis tools to collect this vital information. This understanding will inform your product development, marketing strategies, and customer service approach, ensuring that your offerings resonate well with your intended audience. Sort Out Your Business Finances By keeping a close eye on your business costs, you can identify areas to optimize, reduce expenses, and make informed decisions for the future. Here are some practical steps to help you sort out your business finances, ensuring you maintain a healthy cash flow and stay on top of your business costs. Proper accounting practices are essential not just for compliance but also for gaining insightful financial data to guide your business decisions. Make sure you consider the implications of income tax early in your planning process to ensure compliance and optimize your financial strategy. Start a Business Bank Account Opening a separate bank account for your business is essential to keep your personal finances separate from your business transactions. This separation simplifies bookkeeping and tax preparation and provides a clear financial overview of your business operations. To start a business bank account, research various banks in your area and their offerings. For example, some banks may offer many options for small business loans and credit cards, while others may prioritize things like online and mobile banking. Once you choose a bank that best fits your needs, gather the required documents (such as business registration and tax identification) and visit the bank to open the account. Consider Business Credit Cards Acquiring a business credit card can help streamline expenses, provide additional financing, and offer valuable rewards. It allows you to separate personal and business expenses, making bookkeeping and tax preparation easier. A business credit card can offer more than just a convenient payment method; it can also help you manage cash flow and build your business credit history. Moreover, some cards offer cash back, travel rewards, or other benefits tailored for businesses. Research different credit card companies and their offerings, considering factors such as interest rates, fees, and reward programs. Choose one that aligns with your business needs and spending habits to maximize benefits. Select an Accounting Software Investing in accounting software or hiring a skilled bookkeeper is a smart move for any business owner, as it simplifies financial management, bookkeeping, and tax preparation. Selecting the right accounting software early on can save you time and help avoid financial management errors as your business grows. The best accounting software for small business users automates processes, reducing the chances of human error and saving time. Some popular accounting software options include QuickBooks, Xero, and FreshBooks, each offering various features to cater to different business needs. Evaluate your requirements and choose software that provides the necessary tools to manage your finances effectively, ensuring the long-term financial health of your business. Determine Your Break-Even Point Understanding your break-even point is crucial for any business, as it indicates the level of sales necessary to cover your costs without generating a profit or loss. This financial metric can help you set realistic sales targets and effective pricing strategies. To determine your break-even point, divide your fixed costs by the contribution margin, which is the selling price per unit minus the variable cost per unit. Understanding this figure will help you make informed financial and operational decisions for your business. Fund Your New Business – Bank Loan and Beyond Starting a new business often requires capital, making it crucial to manage your money wisely across all phases of development. Exploring options like bank loans, venture capital, or crowdfunding can provide the necessary resources for your venture. Methods to finance a new business include bootstrapping, venture capital investments, crowdfunding, business lines of credit, and business loans and grants. Understanding these options will enable you to choose the most suitable approach to fund your business. Bootstrapping Bootstrapping is the process of self-funding your business using personal savings, assets, or reinvesting profits. Bootstrapping, or self-funding, allows you to maintain complete control over your business, emphasizing fiscal prudence from the outset. This is an especially popular option for low-cost business ideas. Bootstrapping can be a slow process but provides a solid foundation for business growth. Entrepreneurs choosing this method must be prepared to manage their finances carefully and make sacrifices to invest in their venture. Venture Capital Investments Venture capital (VC) investments involve obtaining funds from investors in exchange for equity in your business. VC firms typically target high-growth, innovative companies with the potential for substantial returns. This funding option can provide a significant financial boost, but entrepreneurs should be prepared to share decision-making power and potentially relinquish some control over their businesses. Networking and creating a compelling pitch are essential to attract venture capital investments. The structured setup of corporations and scalability appeal to investors looking for high-growth opportunities. Crowdfunding Crowdfunding involves raising funds from a large number of people, typically through online platforms like Kickstarter or Indiegogo. This funding method allows entrepreneurs to showcase their business idea or product to potential backers, who contribute money in exchange for rewards or equity. Crowdfunding can not only provide capital but also help validate your idea and generate interest from potential customers. Check out our post on What is Crowdfunding? for more on this option. Business Line of Credit A business line of credit is a flexible financing option that allows businesses to access funds up to a predetermined limit. Entrepreneurs can borrow and repay funds as needed, only paying interest on the amount utilized. This funding method can help manage cash flow fluctuations and cover short-term expenses, making it an ideal solution for businesses with variable financial needs. Business Loans and Business Grants Obtaining a small business loan or grant can provide the necessary capital to fund your venture. Business loans, available through banks or alternative lenders, require repayment with interest over a specified period. Business grants, on the other hand, are non-repayable funds typically offered by governments or non-profit organizations. Research available options, prepare a strong business plan, and demonstrate financial responsibility to increase your chances of securing a loan or grant for your business. Explore financing options offered by the Small Business Administration (SBA), which provides loans and grants tailored for small businesses. Choose a Business Structure What is the right business structure for you? The structure you choose will impact taxes, financing, compensation, and insurance. Not to mention the risks and liabilities of your personal assets. When you Choose a Business Structure, it’s pivotal to briefly discuss how different structures impact the management and oversight of finances, directly influencing fiscal responsibilities and tax obligations. Choosing the right business structure is crucial when you start business planning. Another point to remember when choosing your structure is the variations from state to state. Mak When choosing a business structure, consider a corporation for its benefits in liability protection and potential tax advantages, especially if you’re planning to seek significant investment. Consider forming a Limited Liability Partnership (LLP) if you’re starting a business with partners and want to protect your personal assets while enjoying the flexibility of partnership taxation. A Limited Liability Company (LLC) combines the liability protection of a corporation with the tax efficiency and operational flexibility of a partnership. Be sure to find out how the common business structures like sole proprietorship are applied in your state to protect yourself from legal and tax liabilities. Before choosing, get familiar with all the potential options below. You may also consult an accountant or business consultant for guidance. When you start a small business, it’s especially important to choose the right business structure. Consider the following elements when making your decision: Your financing needs and options. How you want to pay taxes. The kind of liability protection you need. What kind of administrative complexity can you handle? Keep in mind that you will need to fill in an article of incorporation for certain business structures like corporations for legal recognition. Sole Proprietorship This is the simplest business structure. The profits and debts of a sole proprietorship company are the responsibility of one person. As such, the owner is personally liable for any debts. This means creditors can come after your personal property and savings, and you are personally liable for any lawsuits brought against the business. A sole proprietorship is easy to set up, low cost and has an easy exit. When it comes to taxes, all you need to do is to keep track of all the business’ income and expenses. At tax time, just report it on Schedule C with your personal tax return. Doing Business As (DBA) “Doing Business As” (DBA) or a “Fictitious Business Name” (FBN) registration is not technically a legal structure. It allows you to conduct business under a name other than your own. Although a DBA is more common among sole proprietors, LLCs, corporations, and partnerships can all file to get a DBA. States have different DBA requirements, so make sure you comply. For instance, New York State has specific DBA filing requirements. Limited Liability Company (LLC) An LLC is a cross structure combining the best features of partnerships and S Corps. It provides owners, called members, with the liability protection of corporations while allowing earnings and losses to pass through to the owners as income on their personal tax returns. Single or multiple members can be part of an LLC, and the profits and losses don’t have to be divided among members equally. A single-member LLC can be taxed as a corporation or an individual using the Schedule C form. A multi-member LLC, on the other hand, is taxed as a partnership with the K-1 form. Corporation A corporation is an entity that is separate from its owners with its own legal rights. A company structured as a corporation can sue, be sued, own property, and sell its ownership in the form of stocks. There are several types of corporations: C corporations – Owned by shareholders, they allow an unlimited number of investors and are taxed as separate entities. S corporations – These are designed for small businesses to avoid double taxation. It doesn’t file its own taxes and profits are passed through and reported on the personal income tax return of the shareholders. An S corporation has employment and profit taxation rules as well as strict ownership laws. B corporations – These are for-profit entities structured to make a positive impact on society. They are also known as benefit corporations. Closed corporations – These are not publicly traded companies, and they benefit from limited liability protection. Compared to publicly traded companies, they have more flexibility. Open corporations – These are traded on a public market by allowing anyone to invest in them. Nonprofit corporations – These are formed to serve the public good, and they have tax exemptions to help with that goal. Partnership A partnership is an unincorporated business owned by multiple people or other businesses. The profits in partnerships are divided among owners and it is reported on their tax returns. Some of the different types of partnerships are general partnerships, limited partnerships, limited liability partnerships (LLPs), and limited liability limited partnerships (LLLPs). If your business goes beyond a sole proprietorship, make sure you are fully aware of your liabilities. Find qualified experts to guide you while you are on your way to starting a perfect business. Want to learn more? Take our business structure quiz to learn what kind of business organization is right for you. Register Your New Business Registering a new business is a very important step for startups and involves several important steps, including obtaining a business license, registering with the federal and state government, getting an Employer Identification Number (EIN), obtaining the necessary insurance, paying taxes, and acquiring professional licenses. Obtaining an Employer Identification Number (EIN) is a necessary step for tax purposes and when planning to hire employees. Employer Identification Number (EIN) An Employer Identification Number (EIN) is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your business for tax purposes. It’s needed for various reasons, such as filing taxes, hiring employees, opening a business bank account, and applying for business licenses or permits. It also establishes your business as a separate legal entity to maintain financial separation between your personal and business finances. You can apply for an EIN directly through the IRS online or by fax, mail, or phone. Tax Documents As a business owner, it’s essential to understand and fulfill your financial and tax obligations. This includes filing taxes, paying self-employment tax, and staying informed about any changes in tax laws or regulations. Understanding your tax obligations, including sales and use tax, is vital for operating legally and efficiently Filing Taxes: All businesses are required to file taxes annually with the federal and state governments. The type of tax forms you’ll need to file depends on your business structure (e.g., sole proprietorship, partnership, LLC, or corporation). It’s crucial to maintain accurate financial records and file your taxes on time to avoid penalties. Self-Employment Tax: If you’re self-employed, you’ll need to pay self-employment tax in addition to income tax. Self-employment tax covers Social Security and Medicare taxes for self-employed individuals. It’s important to calculate and pay these taxes to ensure you’re contributing to your future Social Security and Medicare benefits. Sales and Use Tax: Depending on your business’s location and the products or services you offer, you may need to collect sales tax from customers and remit it to your state or local government. Be sure to register for a sales tax permit if required and stay up-to-date on your state’s sales tax laws. Employment Taxes: If your business has employees, you’ll need to withhold and pay employment taxes, which include federal income tax, Social Security and Medicare taxes, and state income taxes (if applicable). You may also need to pay state unemployment taxes and other employer-specific taxes. Professional Licenses Some businesses may require professional licenses or permits to operate legally. Here are a few common examples: Health Department Permits: Businesses in the food industry, such as restaurants, bakeries, and catering companies, often need health department permits to ensure they meet sanitation and food safety standards. Alcohol Licenses: Businesses that sell or serve alcohol, such as bars, restaurants, or liquor stores, must obtain an alcohol license or permit from their state or local government. Building Permits: If your business requires construction or renovations, you may need to obtain building permits from your local government to ensure that your project complies with building codes and regulations. Occupational Licenses: Some professions, such as doctors, lawyers, accountants, and real estate agents, require specific occupational licenses to practice legally. Check with your state’s licensing board or agency to determine the requirements for your profession. Business Insurance Insurance is a vital aspect of protecting your business from potential risks and liabilities. There are several types of business insurance to consider, depending on your industry, location, and specific needs: General Liability Insurance: This insurance covers your business against claims related to property damage, bodily injury, and personal injury resulting from your business operations. It is essential for most businesses, as it protects against common risks and potential lawsuits. Property Insurance: Property insurance protects your business’s physical assets, including buildings, equipment, and inventory, from damage or loss due to incidents such as fire, theft, or natural disasters. This type of insurance is essential for businesses that have made substantial investments in physical assets. Workers’ Compensation Insurance: If your business has employees, workers’ compensation insurance is typically required by law. This insurance covers medical expenses, lost wages, and disability benefits for employees who are injured or become ill as a result of their job. Professional Liability Insurance: Also known as errors and omissions (E&O) insurance, this coverage is designed to protect your business against claims of negligence or mistakes made while providing professional services. It’s particularly important for businesses that offer specialized services or advice, such as consultants, lawyers, or architects. Source Products and Equipment for Your Business The best places to source products will vary depending on your industry, target market, and business model. Thoroughly research your options and consider factors such as product quality, cost, shipping times, and supplier reliability when making your sourcing decisions. By carefully selecting your product sources, you can build a strong foundation for your business and offer products that appeal to your customers. Managing your inventory efficiently is crucial for product-based businesses, ensuring you meet demand without overstocking. Here are some popular options for sourcing products: Domestic Manufacturers and Wholesalers: Sourcing products from domestic manufacturers and wholesalers can provide several benefits, including shorter shipping times, lower shipping costs, and easier communication with suppliers. Additionally, products made domestically may be perceived as higher quality by customers. To find domestic manufacturers and wholesalers, you can attend trade shows, join industry associations, or search online directories and marketplaces. Overseas Manufacturers: Many businesses choose to source products from overseas manufacturers, particularly in countries like China, India, and Vietnam, due to lower production costs. Working with overseas manufacturers can result in significant cost savings, but it may also present challenges, such as language barriers, time zone differences, and longer shipping times. To find reputable overseas manufacturers, you can attend international trade shows, use online platforms like Alibaba and Global Sources, or work with a sourcing agent. Private Label Manufacturers: Private label manufacturing allows you to source products that are already being produced and rebrand them with your company’s name and logo. This approach can save time and resources, as you won’t need to invest in product development or manufacturing. To find private label manufacturers, you can search online directories, attend trade shows, or contact manufacturers directly to inquire about their private label services. Dropshipping Suppliers: Dropshipping is a business model where you sell products without holding inventory. Instead, you partner with a dropshipping supplier who handles product storage, packing, and shipping on your behalf. This can be a cost-effective way to source products, as you don’t need to invest in inventory or warehousing. To find dropshipping suppliers, you can use platforms like Oberlo, SaleHoo, or Spocket or search for suppliers within your industry. Marketplaces and Online Retailers: Online marketplaces and retailers like Amazon, eBay, and Etsy can be great sources for niche or unique products. These platforms allow you to buy products at wholesale prices and sell them through your own online store. Keep in mind that competition can be high on these platforms, so it’s essential to find ways to differentiate your products and brand. Local Artisans and Craftsmen: For businesses looking to source unique, handmade, or artisanal products, working with local artisans and craftsmen can be a great option. By partnering with local creators, you can support your community and offer one-of-a-kind products to your customers. To find local artisans, you can visit craft fairs and farmers’ markets or search online platforms like Etsy. Manage Your Supply Chain and Cost Supply chain management involves coordinating with suppliers, managing logistics, and navigating international trade regulations. A robust supply chain management strategy helps mitigate risks like delays and shortages, ensuring smooth operations and customer satisfaction. Source Equipment and Software Businesses that aren’t product-based don’t need to worry about inventory. These businesses still often need to invest in equipment and/or technology to successfully manage their operations. Sourcing these purchases early can help you manage costs and select the best possible investments for your business goals. Select Your Business Location Today’s businesses can be established in the digital or physical world. Some businesses need a large commercial storefront or office space, while others can make do with a home office and a few freelancers around the globe. Selecting the general type of location is the first step and will significantly affect your business model. Then, it’s time to narrow down commercial spaces if that’s the route you choose. Here are some tips to consider: Consider Whether a Commercial Space is Necessary Some businesses require a storefront or physical office space right away. Aside from retail businesses and those with obvious needs, many office-based businesses might choose to do business in person to encourage collaboration or productivity. Other benefits of having a physical space include fostering a sense of community and providing a professional space to welcome clients and/or partners. However, doing business virtually is also a viable option. Many sole proprietors simply work from a home office or coworking space to save money. This format also allows businesses to build their teams with top talent from around the world since they can easily work remotely using virtual collaboration tools. Additionally, many businesses start out operating virtually and then invest in a physical space later once finances allow. Determine Whether to Buy or Lease For those looking for a brick-and-mortar location, it all starts by deciding whether you want to lease or buy your commercial property. There are tax implications for the decision you make, so consult your legal and financial advisors to make the best decision. If you plan on leasing, go through the agreement thoroughly and make sure you understand it fully before you sign the contract. There are many clauses in lease agreements. If you don’t have the expertise, seek legal advice before you sign. For those buying, work with a commercial realtor in your area to find spaces that fit your needs and guide you through the process. Choose the Right Space to Start The location you choose should address some, most, or even all of the needs of your business. Here are some questions to consider as you narrow your search: Is the price affordable? Is the location known for the products and services you offer, and does it complement your business? Are there suppliers and distributors for your industry close by? Is the area a business hub the city is pushing with future growth opportunities? Is there any future development planned in the area or region? Does the location have a good reputation? Is it secure? What is the crime rate? What is the skill base in the area? Does the space have the right infrastructure in place to accommodate your operations? Are the local zoning regulations in line with your business? Find and Hire Employees Building a strong team can significantly impact your company’s growth, productivity, and overall work culture. Providing health insurance and benefits can attract and retain top talent, ensuring that your team remains healthy and motivated. In this guide, we will discuss how to find new staff, manage payroll, and provide health insurance and benefits. Find New Staff There are several options for advertising job opportunities and finding new hires. Here are a few to consider: Job Advertisements: One of the most effective ways to find new employees is by posting job advertisements on various online platforms, such as job boards like Indeed, Monster, or LinkedIn. Be sure to create a clear and detailed job description that outlines the required skills, qualifications, and responsibilities. This will help attract qualified candidates and make it easier to filter through applications. Networking: Networking can be a powerful tool for finding potential employees. Attend industry events, trade shows, and conferences to meet professionals in your field. Also, leverage your personal and professional networks, including friends, family, and colleagues, to spread the word about job openings at your company. Social media platforms like LinkedIn can also be useful for connecting with potential candidates. Recruitment Agencies: Partnering with a recruitment agency can help you find qualified candidates for your new business quickly and efficiently. Recruitment agencies have access to extensive talent pools and can help match your job requirements with suitable candidates. They can also assist with screening and interviewing applicants, saving you time and resources. Set Up Business Payroll Once you hire your first employee, you need a payroll system to manage and streamline their compensation. Here’s what you need to know: Setting Up Payroll: Managing payroll is a critical aspect of running a business with employees. Using services like ADP to set up a system can help you track employee hours, calculate wages, withhold taxes, and make payments more efficiently. You can choose to manage payroll in-house using software like QuickBooks or outsource it to a payroll service provider. Be sure to research and follow federal, state, and local payroll laws and regulations. Choosing insurance options as part of employee benefit packages is also very important. Withholding Taxes: As an employer, you must withhold federal and state income taxes, Social Security and Medicare taxes, along with any other relevant taxes from your employee’s wages. Make sure to collect the required tax forms, such as W-4 and W-9, from your employees upon hiring. Keep yourself updated on the latest tax rates and regulations to maintain compliance. Paying Employees: Establish a consistent pay schedule for your employees, such as weekly, biweekly, or monthly. Make sure to pay your employees on time and provide them with detailed pay stubs that outline their earnings, withholdings, and any deductions. Keep accurate records of all payroll transactions for tax and legal purposes. Offer Health Insurance and Benefits Many employers must offer health insurance and benefits to full-time employees. These elements can also help you attract and retain top talent. Here’s what you should know: Health Insurance Options: Providing health insurance is an essential aspect of attracting and retaining quality employees. Research the different types of health insurance plans available, such as Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), or Health Savings Account (HSA) compatible plans. Choose a plan that fits your budget and meets your employees’ needs. Employee Benefits: In addition to health insurance, offering additional benefits can help make your business more appealing to potential employees. Consider providing benefits such as paid time off, retirement plans, flexible work arrangements, or professional development opportunities. Tailor your benefits package to the needs and preferences of your target employees to maximize its appeal. Legal Requirements: Be aware of any legal requirements for providing health insurance and benefits, particularly if your business has a certain number of employees. For example, under the Affordable Care Act (ACA), businesses with 50 or more full-time employees are required to offer health insurance to their employees. Familiarize yourself with federal, state, and local laws related to employee benefits to ensure compliance. Navigate Remote Work Dynamics With the rise of remote work, understanding how to manage a distributed team effectively is essential. This includes selecting the right communication tools, establishing clear remote work policies, and fostering a strong virtual team culture. Embrace strategies that ensure productivity and collaboration while also supporting work-life balance for your team members. Market and Expand Your Business Determining how to grow a small business can vary based on your industry and business goals. For example, some may target new customer segments, while others may diversify product offerings or launch new marketing campaigns. Both marketing and expansion efforts require ongoing analysis, adaptation, and innovation to ensure long-term success in an ever-evolving marketplace. Here are some methods you might consider as your business grows: Develop a Brand Identity Developing a strong brand identity is essential for differentiating your business from competitors, building customer trust, and creating a memorable experience. Here are some key steps to develop your brand identity: Define your target audience: Identify your ideal customers, their demographics, preferences, and pain points. This will help you create a brand that appeals to them. Knowing your customer base deeply through market research and direct engagement is key to creating offerings that meet their needs and exceed expectations. Establish your unique selling proposition (USP): Determine what sets your business apart from others in your industry. Your USP should showcase the unique value you offer to customers. Create a compelling brand story: Craft a narrative that encapsulates your brand’s mission, values, and purpose. This story should resonate with your target audience and be consistently conveyed across all marketing channels. Design a memorable logo: Your logo should be visually appealing, unique, and reflective of your brand’s personality. Invest in professional design services to create a logo that represents your business well. Create a cohesive color palette and typography: Select a range of colors and fonts that embody your brand’s identity and apply them consistently across all marketing materials and platforms. Establish brand guidelines: Develop a comprehensive brand style guide that outlines your brand’s visual elements, voice, tone, and messaging. This guide will help ensure consistency across all channels and touchpoints. Register a ‘Doing Business as’: When establishing your brand identity and legal presence in the market, registering a ‘Doing Business As’ (DBA) can be a strategic step. This not only secures your business name but also enables you to conduct business under a name that aligns with your branding efforts without the need to create a formal legal entity. Create a Marketing Plan for Launch and Beyond A marketing plan is a strategic document that outlines your business’s marketing goals, objectives, strategies, and tactics. It serves as a roadmap to help you achieve your marketing goals and measure your progress. Here’s a list of what should be included in a marketing plan: Executive Summary: This section provides a high-level overview of your marketing plan, summarizing your objectives, strategies, and key takeaways. Market Analysis: Conduct an in-depth analysis of your industry, market trends, and competitors. This will help you identify opportunities and threats, as well as understand the competitive landscape. Thorough research is important for understanding customer needs and market gaps. Target Audience: One of our main tips for starting a business is to define your target customers, including their demographics, preferences, and pain points. This information will guide your marketing efforts and help you tailor your messaging. Marketing Goals and Objectives: Set specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals and objectives that align with your business’s overall goals. Marketing Strategies: Outline the high-level strategies you will use to achieve your marketing goals, such as content marketing, social media marketing, or email marketing. Marketing Tactics: List the specific tactics and channels you will use to implement your marketing strategies. This might include blog posts, social media posts, or email newsletters. Marketing Budget: Determine how much money you will allocate to your marketing efforts and how you will distribute those funds across different marketing channels and tactics. Performance Metrics: Identify key performance indicators (KPIs) that will help you track your marketing efforts’ success and measure progress toward your goals. Implementation Timeline: Create a timeline for executing your marketing tactics, including milestones and deadlines. Review and Adjustments: Establish a process for regularly reviewing your marketing plan’s performance, making data-driven adjustments, and updating your plan as needed. Improve Customer Experience and Engagement In the digital age, customer experience is king. Focus on creating seamless, engaging experiences across all touchpoints – from your website and social media to customer service interactions. Use social media platforms to build brand awareness and engage directly with your customers, creating a community around your products or services. Use customer feedback to continuously improve and personalize the experience. Remember, a delighted customer is not just a repeat customer but also an advocate for your brand. After meticulous planning, you’ll be positioned to launch your business effectively. Network and Build Business Relationships Strong business relationships and networking are invaluable for business growth and support. Networking can unlock many opportunities for your startup business, from partnerships to funding industry events, joining professional organizations, and engaging in online forums. These connections can lead to new business opportunities, partnerships, and valuable mentorships. Set Up a Business Website A well-designed and user-friendly business website is a necessary part of establishing an online presence, attracting customers, and promoting your products or services in today’s digital ecosystem. Choose a domain name: Select a domain name that is easy to remember, reflects your brand, and ideally includes relevant keywords. Register your domain through a domain registrar like GoDaddy or Namecheap. Select a web hosting provider: Web hosting providers offer storage space and services needed for your website to be accessible on the internet. Choose a hosting provider that meets your needs in terms of speed, reliability, and support, such as Bluehost, SiteGround, or HostGator. Pick a website builder: Website builders like Wix, Squarespace, or WordPress offer user-friendly tools and templates for creating and customizing your website. For e-commerce businesses, utilizing platforms like Shopify with features like breadcrumb navigation enhances user experience and site structure. Design your website: Create a visually appealing and easy-to-navigate website that reflects your brand identity. Prioritize user experience by using a responsive design, clear navigation, and engaging visuals. Ensure your website is mobile-friendly, as an increasing number of users access the web through mobile devices. Develop website content: Create informative, relevant, and engaging content for your website, focusing on your target audience’s needs and preferences. Make sure your content is well-organized, easy to read, and includes keywords to improve search engine visibility. Optimize for SEO: Implement search engine optimization (SEO) techniques to improve your website’s visibility in search results. This includes using relevant keywords, creating quality content, optimizing meta tags, and building a strong backlink profile. Integrate analytics: Track your website’s performance and user behavior by integrating analytics tools like Google Analytics. This will provide insights into user demographics, traffic sources, and user engagement, helping you make data-driven decisions for your website. Expand Internationally Selling internationally exposes your business to new markets, increasing your customer base and revenue potential. Embracing global expansion can lead to business growth, risk diversification, and a competitive edge. Here are some steps you must navigate in order to reap these benefits: Market research: Conduct thorough research on potential target markets, evaluating factors such as consumer preferences, local competition, and cultural differences. This will help you tailor your marketing efforts and product offerings to resonate with international customers. Regulatory compliance: Familiarize yourself with the legal and regulatory requirements of your target countries, including import/export laws, taxes, and customs regulations. Ensure your business complies with all relevant laws to avoid fines or other penalties. Payment processing: Offer a variety of secure payment options that cater to the preferences of your international customers. Consider partnering with payment gateways like PayPal, Stripe, or Adyen, which support multiple currencies and international transactions. Currency conversion: Display prices in local currencies to make it easier for international customers to understand the cost of your products or services. Use currency conversion tools or plugins on your website to provide accurate, real-time exchange rates. Shipping and logistics: Develop a reliable and cost-effective shipping strategy for international orders. Partner with reputable shipping carriers and consider using fulfillment services like Fulfillment by Amazon (FBA) or ShipBob to streamline your logistics. Website localization: Adapt your website’s content, design, and language to cater to your target international markets. Use tools like Google Translate or work with professional translators to offer your content in multiple languages. Customer support: Provide multilingual customer support to address the needs and concerns of your international customers. Consider hiring native speakers or using translation tools to communicate effectively with customers in their local language. Marketing and promotion: Develop tailored marketing strategies for each international market, taking into consideration local preferences, language, and culture. Leverage local social media platforms, influencers, and advertising channels to reach your target audience effectively. What Tools Do You Need to Start a Business? Starting a business requires a combination of planning, research, and the right tools to help you streamline your operations and increase efficiency. Here is an expanded list of business tools that can support the many different aspects of your new business: Business Plan Software: A solid business plan is crucial for outlining your objectives, target market, and financial projections. Business plan software like LivePlan, Upmetrics, or Bizplan can guide you through the process and help you create a professional-looking plan to present to potential investors or lenders. Accounting and Bookkeeping Software: Keeping track of your business finances is essential. Tools like QuickBooks, Xero, or FreshBooks can help you manage your income and expenses, generate financial reports, and simplify tax preparation. Project Management and Collaboration Tools: Streamline your team’s communication and project management with tools like Trello, Asana, or Basecamp. These platforms enable you to assign tasks, track progress, and collaborate with your team in real time. Customer Relationship Management (CRM) Software: CRMs like Salesforce, HubSpot, or Zoho CRM can help you manage and nurture customer relationships, track leads, and analyze sales data to optimize your sales process. Email Marketing Software: Stay connected with your customers and promote your products or services with email marketing tools like Mailchimp, Sendinblue, or Constant Contact. These platforms offer email templates, automation features, and analytics to help you optimize your campaigns. Social Media Management Tools: Simplify your social media marketing efforts with tools like Hootsuite, Buffer, or Sprout Social. Schedule posts, monitor engagement, and track analytics across multiple social media platforms. E-commerce Platforms: If you’re looking to sell products online, think about utilizing e-commerce platforms such as Shopify, WooCommerce, or BigCommerce to create and manage your online store. Payment Processing Solutions: Accepting payments from customers is crucial for any business. Payment processing tools like Square, Stripe, or PayPal can help you process payments securely and efficiently. Inventory Management Software: Keep track of your stock levels and streamline your inventory processes with tools like TradeGecko, Zoho Inventory, or inFlow Inventory. Human Resources (HR) Software: Manage employee data, benefits, and payroll with HR tools like Gusto, BambooHR, or Zenefits. These platforms can help you stay compliant with labor laws and ensure smooth HR operations. Website Builders: Create a professional-looking website for your business with user-friendly website builders like Wix, Squarespace, or WordPress. Analytics and Reporting Tools: Monitor your business’s performance and make data-driven decisions with analytics tools like Google Analytics, Tableau, or Looker. Video Conferencing and Communication Tools: Stay connected with your team and clients through video conferencing and communication platforms like Zoom, Microsoft Teams, or Slack. Graphic Design Software: Create eye-catching visuals and marketing materials for your business with design tools like Canva, Adobe Creative Cloud, or Figma. Time Tracking and Productivity Tools: Monitor your team’s productivity and optimize work processes with time tracking tools like Toggl, Time Doctor, or Clockify. These are just a few of the many tools available to support your new business. By investing in the right tools and technologies, you can streamline your operations, save time and resources, and set your business up for success. And always be on the lookout for new technologies to improve your operations. Start a Business with These Helpful Resources One way to ensure the success of your business is to take advantage of all the resources that are available to you. Public and private organizations, as well as nonprofits, offer everything from financial help to education, mentorship, and much more. Here are some of the many resources that are available to you as a budding entrepreneur. SCORE: SCORE provides free business advice and mentoring from experienced business owners and professionals. Small Business Administration (SBA): The SBA offers resources and support for small businesses, including loans, counseling, and training. StartUpNation: StartUpNation offers resources, advice, and tools for starting and growing a small business. Small Business Development Centers (SBDCs): SBDCs offer free business consulting and training for small business owners. National Association of Small Business Owners (NASBO): NASBO offers resources, advocacy, and support for small business owners. National Association of Women Business Owners (NAWBO): NAWBO offers resources and support for women-owned businesses. Women’s Business Enterprise National Council (WBENC): WBENC provides resources and assistance for women-owned businesses, including the option to obtain certification as a women’s business enterprise. Bplans: Bplans offers business planning resources, including templates, guides, and examples. AngelList: AngelList offers resources for startup funding and connecting with investors. Crunchbase: Crunchbase offers insights and data on startups and investors. HubSpot: HubSpot offers resources for marketing, sales, and customer service, including software and training. Mailchimp: Mailchimp offers email marketing tools and resources, including templates and guides. Hootsuite: Hootsuite offers social media management tools and resources for businesses of all sizes. Fundera: Fundera offers resources and tools for small business funding and loans. Nav: Nav offers resources and tools for small business credit monitoring and financing. Yelp: Yelp offers resources for business owners to manage and promote their online reputation. LegalZoom: LegalZoom offers legal resources and services for small business owners, including incorporation and trademark filing. UpCounsel: UpCounsel offers legal services for businesses, including contracts, intellectual property, and employment law. QuickBooks: QuickBooks offers accounting and financial management tools and resources for businesses of all sizes. Google Analytics: Google Analytics offers insights and data on website traffic and user behavior. Canva: Canva offers design tools and templates for creating graphics and marketing materials. Trello: Trello offers project management and collaboration tools for teams. Zoom: Zoom offers video conferencing and communication tools for remote teams and meetings. Minority Business Development Agency (MBDA): The MBDA offers resources, training, and financing support for minority-owned businesses. Department of Veterans Affairs (VA): The VA offers resources and support for veteran-owned businesses, including access to capital and procurement opportunities. National Minority Supplier Development Council (NMSDC): The NMSDC offers resources and support for minority-owned businesses, including certification as a minority business enterprise. Association for Enterprise Opportunity (AEO): The AEO offers resources and support for microenterprises and small businesses, including training, financing, and networking opportunities. Export-Import Bank of the United States (EXIM): The EXIM offers resources and support for small businesses looking to export their products or services, including financing and insurance. U.S. Department of Commerce (DOC): The DOC offers resources and support for businesses looking to export their products, including export counseling and market research. U.S. Patent and Trademark Office (USPTO): The USPTO provides resources and assistance to businesses seeking to safeguard their intellectual property, such as through patent and trademark registration. Occupational Safety and Health Administration (OSHA): OSHA offers resources and support for businesses looking to ensure a safe and healthy workplace, including training and compliance assistance. Economic Development Administration (EDA): The EDA offers resources and support for businesses looking to create jobs and spur economic growth in their communities, including financing and technical assistance. Small Business Investor Alliance (SBIA): The SBIA offers resources and support for small businesses seeking investment and growth capital, including education and advocacy. How to Start a New Business FAQs How can I start my own business with no money? This is a very common FAQ. You CAN start a small business without any money, but you must bring other equity into the equation. For example, you might bring knowledge and expertise into an online consulting business, or you may turn an unused part of your home into an Airbnb business. Other free business ideas include dog walking, house sitting, blogging, and social media influencing. See our free checklist for more on how to start a business with no money Can I start a business with $1,000? The answer is yes, you can start a business with $1,000. This generally requires starting an online or service-based business. Online businesses like virtual assistant services, web design, e-commerce sites, and online courses can all be started for under $1,000. In-person service-based businesses like event planning, cleaning and errand services, and personal chef businesses are also quite affordable. Be sure to check out our related article 25 Businesses You Can Start For Less Than $1,000 for more information. What business is best for beginners? Factors such as your skills, interests, budget, and market demand will greatly dictate what the best business for beginners is. Some low-cost businesses that require minimal investment and have relatively low risk include home-based business ideas like dog walking, cleaning services, and lawn care. Online businesses such as e-commerce stores, dropshipping, affiliate marketing, and digital product creation can also be easy for beginners. Do you need a business credit card? While having a business credit card can be helpful for managing expenses and building credit for your business, you will not always need one to start a business. In fact, many small business owners use their personal credit cards to cover expenses when starting out. However, it’s important to keep business and personal expenses separate, as this can make accounting and tax filing easier. If you decide to get a business credit card, shop around for the best rates and rewards and use it responsibly to build your business credit history. Do you need a business degree to start a business? While having a business degree can be advantageous for starting and growing a business, it is not essential for achieving success as an entrepreneur. Numerous successful business owners lack formal business education and instead draw on practical experience, industry insights, and a readiness to learn and adapt. However, it’s important to have a basic understanding of business concepts such as accounting, marketing, and finance. This can be achieved through self-education, attending workshops or seminars, or working with a mentor or advisor. Do you need a special license or permit to start a small business? The licenses and permits required to start a small business vary depending on the type of business and the location. Some businesses may require specific licenses and permits from state and local agencies, such as a food service permit or professional license. Businesses that handle hazardous materials or operate in regulated industries often require additional permits. It’s important to research the requirements in your specific industry and location and obtain any necessary licenses and permits before starting your business. Failure to do so can result in fines, legal issues, or even the closure of your business. Working with a professional advisor can help ensure that you are in compliance with all necessary requirements. How do I price my products and services? To price products and services, calculate the total cost of materials, labor, and any other resources that go into your operations. Then, project how many products or services you intend to sell each month to cover those expenses. This is just your break-even point. You should also consider the perceived value of your goods and services and look at what competitors are charging. If you offer extra value in some way, it’s often wise to charge a bit more. However, some businesses set themselves apart through affordability. Images: Envato Elements This article, "How to Start a Business in 10 Easy Steps – From Set Up to Launch" was first published on Small Business Trends View the full article

The cover process at The New Yorker is a beautifully inexact science. Each week, longtime art editor Françoise Mouly presents editor David Remnick a range of options—some still in sketch form—and Remnick chooses the one that feels most apt for the cultural moment. It could be a cover about a breaking news story; it could be a seasonal cover, an evergreen cover (Mouly banks the latter two types throughout the year). But inevitably, somehow, whatever he chooses feels organic to the publication, if not inevitable. “What makes The New Yorker unique is that, as a general-interest magazine, our covers aren’t tied to feature stories but spring from the artists’ own observations and interests,” Mouly detailed in an email exchange as she worked to finish production on the magazine’s landmark 100th anniversary issue. “The New Yorker cover stands as one of the last bastions of wordless storytelling in our culture, a place where an artist’s singular vision can still speak directly to readers. In an age when we’re all flooded with a torrent of anonymous, manufactured images, these carefully crafted covers serve as an antidote—each one signed by an artist, each one attempting to crystallize a moment or catalyze an idea.” [Photo: Leila Abazine] It’s a visual lineage that will be celebrated in the magazine’s centennial issue out this week—and in L’Alliance New York’s exhibition Covering The New Yorker, which runs through March 30. Co-curated by Mouly and Abrams Vice President and Publisher Rodolphe Lachat, the show features something readers have not seen before: original cover artwork from such luminaries as Maira Kalman, Barry Blitt, Chris Ware, Art Spiegelman, Roz Chast, Anita Kunz, Saul Steinberg, and many others. Artist & Curators group shot at January 21st opening. Top, from left: Jenny Kroik, Barry Blitt, Richard Siri, Ed Steed, Mark Ulriksen, Art Spiegelman, Kadir Nelson, Ed Sorel, Peter de Sève, Gracie Lynn Haynes, Victoria Tentler-Krylov, John Cuneo, Front: Françoise Mouly, Tatyana Franck, Rodolphe Lachat, Gayle Kabaker. [Photo: Rebecca Greenfield] Speaking of those artists, Mouly considers the greatest accomplishment of her 30-plus year run to be the careful balance she has maintained between established contributors and new creatives who illustrate the covers. “I’ve never had to sacrifice new voices for old ones, or vice versa”, she says. As for the inexact science that underpins the cover process, she adores the job because it lacks formula, and says she’s amazed the work remains as challenging as when she first began. “The fact that I still can’t ‘phone it in’ after all these years is perhaps the greatest gift of this role.” [Photo: Leila Abazine] With the magazine turning 100 this week, we asked Mouly to select the top five New Yorker covers from her tenure. She admits that her selections would likely change on any given day—but either way, today these covers still land with the same power as they did when they first met the cultural moment in our mailbox. Or didn’t, regrettably, in the case of the last one … Missed Connection by Adrian Tomine, November 8, 2004. [Image: © Adrian Tomine and The New Yorker. Used by permission. All rights reserved.] Adrian Tomine’s “Missed Connection” (Nov. 8, 2004) “Adrian Tomine is a perfect example of the kind of artist I love working with—he’s a marvelous short story teller. Cartoonists are intellectual athletes in that way: They have a lifetime habit of compressing complex ideas into a few pen marks. When Tomine first approached The New Yorker as a young, relatively unknown cartoonist, he already had a stylistically sharp ‘ligne claire’ style. Unlike other artists whom I would take to our library to study covers from the 1930s and ’40s, Tomine just needed the right story to tell. “Having just arrived in New York, he noticed things that natives often forget, like how subway cars running on parallel tracks offer glimpses into other lives. When I asked him to consider ideas for our fiction issue, he began sketching this subway encounter. I suggested having the two characters read the same book. Tomine’s masterful composition makes this image perfect: We see only these two faces, and follow their gazes to each other. The use of color draws our eyes to the lightly sketched book. We know the trains will move in different directions and these strangers will lose each other. This is what I love—a picture that tells a complete story.” The Man in the Mirror by Saul Steinberg, January 12, 1998. [Image: © Saul Steinberg and The New Yorker. Used by permission. All rights reserved.] Saul Steinberg’s “The Man in the Mirror” (Jan. 12, 1998) “One of my greatest privileges when I started in 1993 was to be Saul Steinberg’s editor. I would go visit him regularly in his home, and spend wonderful hours in conversation (he talked, I listened). He told me about baseball, architecture, the O.J. Simpson story, Las Vegas—there was so much he loved about America. Then we’d look through his flat files, fishing for ideas. He was in his eighties then, and he would search through his thousands of sketches and doodles for ideas he hadn’t yet transformed into New Yorker covers. He was always careful not to repeat himself. “When I discovered this particular drawing, it resonated deeply with me—it captured what artist Maira Kalman would later call ‘The Optimism of Breakfast.’ It brought back memories of my own father singing in the bathroom while shaving. Though Steinberg was dubious about whether the image was substantial enough for a cover, I encouraged him to develop it. Later, he gave me the original drawing—’this one is yours,’ he said—which is why the original is included in this exhibition. “I learned so much from Steinberg: less is more, use color only when necessary, let ideas shine through simplicity. As Steinberg said of his work, ‘Once you’ve seen it, you can’t remember not having seen it.’ A good image can become a building block of thought, like implanting a new word into the language. That’s an awesome power for artists to have.” 9/11/2001, by Art Spiegelman & Françoise Mouly, September 24, 2001. [Image: © Art Spiegelman, Françoise Mouly, and The New Yorker. Used by permission. All rights reserved.] Art Spiegelman and Mouly’s “Black on Black” (Sept. 24, 2001) “On Sept. 11, 2001, my husband, Art Spiegelman, our daughter, and I stood four blocks away from the second tower as we watched it collapse in excruciatingly slow motion. Later, back in my office, I felt that the only appropriate solution would be to publish no cover image at all—an all-black cover. Then Art suggested adding the outlines of the two towers, black on black, which I drew. It conveyed something about the sudden absence in our skyline, the abrupt tear in the fabric of reality. From no image came the perfect image.” Iya Ni Wura (Mother Is Gold) by Diana Ejaita, May 13, 2019. [Image: © Diana Ejaita and The New Yorker. Used by permission. All rights reserved.] Diana Ejaita’s “Iya Ni Wura” (“Mother Is Gold”) (May 13, 2019) “Diana Ejaita, who divides her time between Lagos and Berlin, created this Mother’s Day cover as her first of many contributions to the magazine. I love that the image evokes patterns and colors that are common in Nigeria, and was delighted to see she included the keke in the background. It gives you a sense of place, yet it’s also universal, capturing an emotion every parent knows. “The composition tells the story perfectly: A mother kneels to meet her child at eye level, making herself fully present. The child’s posture, the way she holds herself, suggests that she’s asserting her independence. It’s a tender portrait of maternal love preparing to let go.” Venus on the Beach by Roz Chast, August 4, 2014. [Image: © Roz Chast and The New Yorker. Used by permission. All rights reserved.] Roz Chast’s “Venus on The Beach” (Aug. 4, 2014) “Though cell phones have dominated our reality for decades, The New Yorker rarely features them on its covers. If the magazine published every phone-related submission, there’d be room for nothing else. This exception to the rule, by Roz Chast, is particularly successful, however. Usually images of people on their phone focus on the screen. Here the phones all function as arrows, pointing us toward the alive and surprising. And this twist on Botticelli’s The Birth of Venus is a clever way for the cartoonist to use one old cliché to shed light on another.” Kamala by Kadir Nelson. [Image: © Kadir Nelson and The New Yorker. Used by permission. All rights reserved.] Coda: “Kamala” by Kadir Nelson (Nov. 18, 2024) “On Nov. 5, 2024, I was preparing a cover that would celebrate the first woman president—just as I had done for Hillary Clinton in 2016. Kadir Nelson had created this painting as a celebration of the first woman, first Black and first Indian-American president. Despite editor David Remnick’s repeated requests for a Plan B, I had no other approved sketch in the works. Around 9:30 p.m. on election night, it became clear that the Harris cover would never be published. I turned to a rough sketch that Barry Blitt had sent in. I called him and asked for a finish. ‘When do you need it?’ he asked. ‘Now,’ I told him. I asked him to draw it very small, very quickly; to keep it gestural, to just spew it out. The resulting image was published in the morning. “Powerful covers often emerge not from advance planning but from living through and feeling the moment. This is as true for me as the art editor as it is for the artists. And in the show, I just love the juxtaposition of these two images: the huge, masterful oil painting of Harris, which took weeks to complete and carried so much hope, and the tiny, dark ink stain next to it. It speaks volumes.” View the full article

In news outlets, business publications, and scholarly journals, there is a crescendo of commentary about the combined power of human intelligence and artificial intelligence. Without question, that convergence is already yielding exciting discoveries in many fields. Yet a third, equally crucial, kind of intelligence is being left out of the discussion: nature’s intelligence. The idea that nature itself displays the hallmarks of what we understand as intelligence—the ability to learn, to encode those learnings in new, more effective models, and to continually adapt—is not altogether new. Leonardo da Vinci understood this well. Nature was his teacher and his inspiration. Nothing escaped his intensive observation: water, soil, plants, birds. Part of his expansive genius was to perceive the hidden systems—the invisible forces and laws—that govern everything from the workings of the human body to the movement of objects through the air. Today, we build on da Vinci’s wisdom when we analyze the intricate chemical communication of plants, the swarm intelligence of insects, the complex click patterns of whale “songs.” We are coming to see, with some humility, that nature is far more intelligent than we humans have ever understood. But what seemed to fascinate da Vinci the most was the interconnections among these systems and across disciplines. When he studied the human body, designed machines, or created masterpieces of art, he did so holistically, drawing on his ever-widening range of understanding, and producing work that is greater than the sum of its parts. This approach to innovation has never been more relevant or more possible than it is today. The fusion of natural, human, and machine intelligence—a synthesis that I call polyintelligence—promises solutions to some of the world’s most intractable problems. Indeed, this integrated framework is already beginning to revolutionize biotechnology. From drug development to generative synthetic biology, polyintelligence is enabling breakthroughs that no single form of intelligence—or even the convergence of two—could achieve on their own. Take the example of the Human Genome Project, which completed its mapping of the blueprint of human DNA in 2003. More than two decades later, that union of nature, human intelligence, and AI continues to yield—among other things—novel DNA and mRNA sequences that could unlock new breakthrough medicines. Or consider how scientists are using polyintelligence to “learn the language” of proteins, enabling us to craft new proteins that don’t exist in nature with specific therapeutic functions. Just as words and grammar define a spoken language, AI analyzes vast amounts of protein data to understand the “rules” that dictate protein structure and function. This knowledge allows scientists to design novel proteins by writing new sequences within nature’s linguistic framework, surpassing traditional limitations, and developing innovative treatments for complex diseases. Beyond biomedicine, polyintelligent thinking, polyintelligent systems, and polyintelligent solutions will have wider applications—and, I believe, unmatched power to mitigate climate change, increase agricultural yields in a sustainable way, and address other complex, global challenges. Again, this is not theoretical. Nature’s intelligence, supercharged by AI, is being applied to accelerating the evolutionary process of staple crops such as corn, wheat, and soybeans to enable them to grow in a hotter and drier environment. The promise of polyintelligence is clearly even greater than our hopes for AI. It is vitally important, therefore, that we manage this transition effectively and judiciously. The principles we set today—and the decisions we make regarding governance, ethics, and bias—for the use of AI should advance the goal of enabling polyintelligence. To realize its full potential, we must prioritize interdisciplinary collaboration by fostering cross-disciplinary research and integrating diverse expertise across sectors. By uniting policymakers, scientists, industry leaders, and educators, we can harness the collective strengths needed to both understand and address the world’s most pressing challenges. From urban-resilience planning and conservation of biodiversity to optimizing energy production and distribution, polyintelligence can catalyze sustainable solutions with wide-ranging impact. Lastly and perhaps most importantly, polyintelligence will also require a shift in human intelligence. In particular, we must stop seeing ourselves as the ultimate arbiter of what is good, correct, or intelligent. Whether we’re talking about the body’s complex and shifting methods of disease resistance, or a recent study showing that horses can think strategically and plan their actions, we should have the humility—as da Vinci, a true genius, did—to recognize that much of the natural world operates beyond our ability to comprehend it. Our knowledge is and will always be incomplete. But it is expanding significantly, in exciting ways—reshaping the very nature of discovery itself. View the full article

The acquisition of Mann Mortgage in 2024 gave Synergy the foundation and knowledge base to launch a homebuilder division, its CEO said. View the full article

Experts said the government-sponsored enterprises could change their tack on some of the innovation seen since the pandemic in loss mitigation, lending and technology. View the full article

It’s a simple idea. Aside from its electrical components, the Hoop Table Lamp by Finnish furniture company Vaarnii is made completely from pine timber and pine veneer. The result is a warm, natural statement lamp without any fuss. Released last week, the lamp is available in two sizes. It retails for about $360 for the medium and about $260 for the small. The appropriately-named London designer John Tree designed the lamp, which has a solid wood base created from a knot-free block of solid pine timber. The Hoop table lamp is topped by a pine veneer shade that’s cut thin enough to allow a glow of light through. All in all, the lamp is made up of only two pieces, and a gorgeous example of reductive minimalism that still conveys a sense of warmth. [Photo: Vaarnii] “Hoop is about reduction of form and an unambiguous use of quality pine wood,” Vaarnii says. “Simple yet painstakingly engineered, monolithic yet delicate, this is an effortless and essential lamp for illuminating any space with warm pine-filtered light.” Vaarnii sets itself apart from other furniture companies by creating its products from raw materials, including chairs and tables to ceiling lights all made from materials sourced from Finland. The wood for its Hoop Table Lamp comes from Finnish Scots Pine trees that the company says are sustainably managed and slowly grown. That means each piece is unique with its own grain pattern, and because pine changes as it ages, the color of the lamp deepens the longer you have it until it settles into a honey tone. The natural simplicity of the Hoop table lamp proves it doesn’t necessarily take much for timeless, sustainable design. View the full article

The Trump administration’s fight against electric vehicles includes everything from trying to get rid of the EV tax credit to freezing funding for charging stations. But EV company Rivian says its strategy hasn’t changed. We talked to CEO RJ Scaringe about why his long-term vision isn’t dependent on current policy, and the company’s future plans for its products. The company makes luxury SUVs and trucks, including 2024’s bestselling premium SUV in California (electric or gas); next year, it will launch a more affordable vehicle that starts at $45,000. Construction on a new factory outside Atlanta is set to begin in 2026, with a $6.57 billion loan guarantee that the Department of Energy finalized just before Biden left office—that legally, Trump shouldn’t be able to take away. The Trump administration is pushing to cut EV incentives, including the $7,500 federal tax credit. What impact do you think that will have on the EV market in the U.S.? There’s a lot of emphasis right now on the very short term—what happens in the next months or even weeks with policy. But the way we make decisions as a company, we’re looking at this on a much more long-term basis. The product roadmap we built, the technology we’ve developed, the way we’re designing and building and growing the businesses, is really being architected around a long-term view that the market will move over time to 100% electric. RJ Scaringe [Photo: Rivian] In that transition, it’s critical that there’s a collection of great companies being built in the United States, employing the U.S. workforce, developing the technology, building the products, and making sure that we as a country maintain leadership and what undoubtedly and unavoidably is going to be the core of personal transportation. Combustion will become an increasingly small percentage over time. Even though you’re focused on the long-term view, how much do you think current policy matters in terms of pushing EVs forward faster? Policy, of course, matters, but it’s not the only driver, especially in a situation like this where the end state is so clear. We’re paying very close attention to [policy]. But we will adjust around whatever the policy is. When I started the company [in 2009], I didn’t start with any idea that there would be policies that are either tailwinds or headwinds. We just said that this is something that needs to happen. And it’s going to happen with the collective efforts of companies that are innovating with technology and creating compelling products. I think the other thing to recognize, in all the noise and the discussion of electrification and how it’s become politicized, there’s one thing that’s very consistent that’s on all sides of the political spectrum: Creating jobs in new technology, creating manufacturing in the United States, building a really robust ecosystem of companies that are facing that future state is something everyone’s aligned on. We have a plant today in Normal, Illinois and a plant that we’re building just outside Atlanta, Georgia, with support from both states. They’re different very different states politically, but the amount of excitement and reception we have in both states is outstanding. If some legacy automakers pull back from EVs because there are fewer incentives, does that give you a competitive advantage? We talk about making decisions in the context of our [kids’ futures] . . . I think it’s really important that every manufacturer is investing heavily in electrification and creating products that are so compelling and so exciting that regardless of whether they’re electric or gasoline they’re going to draw customers in. If we really want to accelerate the speed at which we electrify, the speed at which that transition happens, it’s going to require a lot of choices [for consumers]. Certainly, a lot more than we have today. I say all that because I do think it’s important that other manufacturers invest. If I looked at it purely through the lens of what’s best for Rivian, I think that manufacturers pulling back, myopically, is actually better for Rivian. It [hurts the] competition. But I don’t think that’s good for the world. If some other U.S. automakers do retreat temporarily from EVs, how much is China’s EV industry likely to get farther ahead? If you’re optimizing for the next quarter, I think you can make bad decisions as a business and bad decisions for us as a country. But every business is going to make decisions [based on] what they believe is going to maximize value for their shareholders. It’s not an easy challenge, especially in a world where you’ve got a legacy business that is maybe highly profitable, and you’ve got a lot of experience. It’s a hard decision to say we’re going to go build products that, by definition, pull demand from our legacy products. Those new products, by virtue of being lower volume and the technology being different, may not have the same profitability to start. Over time, I think electric vehicles—given the dramatically enhanced simplicity and fewer parts—will become not only cost-competitive, but they’ll have a cost advantage relative to combustion-powered vehicles. But there’s a lot of work to do in battery technology to get there. [Photo: Rivian] How long will that take? Isn’t it right that some EVs are at cost parity with their counterparts now, if you look at total cost of ownership? How far away are competitive sticker prices? I think it depends on the segment. In the premium segment, it’s there. As evidenced by us. We only sell our flagship products today (our R1T, R1S) and the average transaction price is over $90,000. It’s the bestselling premium SUV in California—not premium electric SUV, premium SUV. It’s doing really well. If you look at other premium SUVs, you could even say it’s priced at a discount. It’s much higher performance. In a premium product like that, there’s a lot of other contributors to cost, so that the relative cost of the battery to the rest of the vehicle is not as significant. To get to cost parity on something that is a $20,000 car, $25,000 car, the battery then makes up such a a large percentage of its price that today it is still difficult. I think over time we’re going to solve that, but it’s a few years out. Whether it’s three years out or five years out, when you squint, you can see it. We’re getting close to it. It’s not, like, 20 years away. You’re launching a more affordable EV next year, right? Yes, and I’m so excited. It’s probably the most excited I’ve ever been for a product we’re developing, which is funny because I didn’t think I could be more excited than when we launched the R1, something I’d been working on since I started the company. R2 takes all of the learnings from R1. The cost for us to make it is less than half of R1, and the price is quite a bit lower—it starts at $45,000. [Photo: Eric Anderson/Rivian] You mentioned the idea of designing a car that’s compelling not just because it’s electric but for other reasons. What does that involve? It’s important to have a really clear vision for what both the product and the company stand for and represent. I mean that not just in philosophical ways, but in terms of product/attribute tradeoff. The best products, whether they’re cars or electronics or furniture, are the products that feel really holistically thought through. Where despite the fact that maybe hundreds or maybe even thousands of people have worked on that product, it feels like a singular vision. Apple has done an amazing job of this. Of course, I think we did a really nice job on it with our R1 products. What we’re trying to do with R2 is to capture that. For us, it’s really blending the aspiration of something that feels premium—the materials are nicely executed, we’re thoughtful in the selection of materials—but at the same time, the fact that it’s aspirational doesn’t take away from its usability. You can get it dirty. You can fit a lot of gear into it. We often think of it as a platform to go generate the kinds of memories that you’re going to want to hold on to for many years to come—the kinds of things you want to take photographs of. [The cars also] accelerate incredibly well. They’re very capable on road. They’re very capable off road. But we really want all the attributes, all the characteristics of that mosaic, to come together into this feeling. Like this vehicle is your adventure partner. When you look into the future, how do you see EV technology continuing to change? With battery technology, for example, how is that evolving? The most important element is getting cost down, both through the chemistry in the batteries and the rest of the battery pack—concepts like “cell to pack” where we’re minimizing the amount of structural overhead that exists in the pack to take the overall cost down. And we see with our own products that the cell costs have come down, the pack costs have come down, modules have been massively simplified. I expect that innovation to continue. Of course, [there’s] competition between all the different manufacturers—everyone’s trying to drive cost down on this system. We have thousands and thousands of people across many different companies that are working on this problem. It’s great to see the healthy and, I’d say, highly productive competition between different companies in trying to address costs. What about something like solid state batteries? Are they likely to be in cars in the market soon? I think it’ll make its way into cars. It depends on how you define soon. I’d say within the next 10 years, for sure, but within the next two years, not likely, and not at scale. You may see some premium applications sooner, but they’re going to be really expensive because there’s lots of different ways you can accomplish solid state, but the industrialization of solid state still has a ways to go. Last year, you made a $5.8 billion deal with Volkswagen that lets VW access your vehicle software. How do you think about technology differently than some of the legacy automakers? We don’t have large teams of people that used to do something in the old way—we’ve only architected the business around a future state. So, obviously, that means we don’t have an engine design department. And our propulsion team has only ever worked on electric propulsion. There’s not an electric division and a gas division. The existing manufacturers can develop motors, develop battery systems. I think a more challenging aspect for them has been building out software teams and the computer design teams, the electronics design teams. And the reason is it’s so different from what they’ve done historically. [Image: Rivian] How does your “zonal” electrical architecture work? Over time, [other car companies] had this massive proliferation of what are called ECUs—effectively little computers across the car. A modern car might have 75 to somewhere north of 100 ECUs. It was never architected in a proper way. [We have controllers in a few larger zones] versus all these little computers, and we built an entire software operating system and software stack around it that is a very different topology than what incumbents have. It represents various essential cost savings, but importantly, makes managing software many orders of magnitude easier. [Photo: Elliot Ross/Rivian] What’s coming next for Rivian? We have some products that we’re already planning that essentially extend our brand into different segments, different form factors. Obviously, it should be different price points. [Editor’s note: One of the next products is the R3, an even more affordable car.] With the form factor and the overall aesthetics of the [R3], you sort of find yourself saying, is it a hatchback, is it a crossover, is it an SUV? We really wanted something that gave us a chance to demonstrate what we felt really strongly about, which is that the brand we’re building and the company we’re creating has a lot of elasticity. It represents an idea that’s bigger than just a single segment of cars. It’s this idea of, as I said before, enabling the kinds of adventures you want to take photographs of. View the full article