ResidentialBusiness

Webinar software has catalyzed a significant shift in the business communication and marketing arenas, becoming a cornerstone for company growth and brand enhancement. Since the rise of remote work and digital events, these platforms have been indispensable in cultivating relationships with global audiences, energizing marketing efforts, and bolstering sales through interactive customer engagement. The virtual rooms created by webinar software are not mere channels for product displays; they are vibrant, interactive forums where businesses can resonate with their audience, address pressing questions, and vividly showcase their offerings, thus accelerating the lead conversion process. The versatility of webinar tools transcends the traditional marketing and sales sphere. They act as pivotal educational platforms, accommodating lectures, seminars, and presentations that participants can access from anywhere. For teams spread across various locales, webinar software bridges the time-zone divide, facilitating synchronized collaboration and online training solutions. Marrying the personal touch of face-to-face interactions with the reach of digital marketing, webinar software stands out as a multifunctional tool that can capture live interactions and store them for on-demand access post-event, offering enduring value beyond the live experience. The selection of webinar software can propel a business to new heights thanks to its broad spectrum of advantages: Global Audience Engagement: This software eradicates geographical limitations, allowing businesses to connect and engage with audiences worldwide seamlessly. Lead Engagement and Conversion: Real-time interactivity features such as Q&A, polls, and chat capabilities transform webinars into engaging dialogues that can drive leads through the sales funnel more effectively. Flexible and Immersive Interaction: Far surpassing the capabilities of traditional calls, webinar platforms offer a rich, user-centric experience through their interactive and customizable nature. Marketing Synergy: When integrated with a company’s overall marketing strategy, webinars serve as a potent tool for brand promotion and customer outreach. Evergreen Content Creation: The ability to record and archive webinar sessions ensures that the content remains a valuable asset for participants to revisit and for businesses to leverage in their ongoing marketing efforts. Choosing the perfect webinar software for your business means considering factors like participant capacity, engagement tools, user experience, and marketing integration. These considerations are crucial in finding a platform that not only caters to your immediate needs but also supports your long-term business objectives. Our Methodology: How We Chose the Best Webinar Software Webinar software is a vital tool for businesses to host online events, training sessions, and conferences. The best webinar software ensures a smooth and engaging experience for both presenters and attendees. Here’s the framework we used to identify the top-performing webinar software solutions: Streaming Quality (10/10) Reliable and high-quality video and audio streaming capabilities are crucial for a professional webinar experience. We prioritize software that delivers consistent, high-definition streams. User Interface (9/10) A user-friendly interface for hosts and attendees guarantees a smooth experience. We emphasize webinar software that is easy to navigate and demands little technical expertise. Interactivity and Engagement Tools (9/10) Features such as polls, surveys, Q&A sessions, and chat functionalities are key to interactive webinars. We value software that supports audience engagement. Scalability (8/10) The software must be able to support a range of audience sizes, from small groups to thousands of participants, without compromising performance. Customization (8/10) The ability to customize the webinar environment, including branding options and registration pages, allows businesses to offer a consistent brand experience. Integration with Other Tools (8/10) Compatibility with CRM, email marketing platforms and social media enhances the functionality of the webinar software. We look for solutions that offer easy integrations. Analytics and Reporting (7/10) Post-webinar analytics on attendee engagement, participation rates, and feedback are valuable for measuring success and improving future webinars. Accessibility Features (7/10) We assess software for accessibility options such as closed captioning, keyboard navigation, and screen reader support to ensure inclusivity for all attendees. Mobile Responsiveness (7/10) In a mobile-first world, webinar software must provide a reliable and full-featured experience on smartphones and tablets. Recording and Playback (7/10) The ability to record webinars for on-demand playback adds value for both the host and the audience, who may want to review the content later. Security (6/10) Robust security features, including end-to-end encryption, password protection, and attendee verification, are essential to protect privacy and data. Customer Support (6/10) Accessible customer support and extensive knowledge bases ensure that any issues can be quickly resolved, minimizing disruption to events. Pricing (6/10) We evaluate the cost relative to the features offered, looking for software that provides clear value for money with transparent pricing structures. A superior webinar software not only facilitates clear communication and presentation but also enriches the interactive experience for all participants. Our methodology is designed to guide businesses toward software solutions that offer the best combination of performance, ease of use, and feature richness to ensure successful and engaging webinars. Webinar Platforms for Business If you’re looking for webinar software, you’ll find a large range of products to choose from. Below, we’ve collected the best webinar tools to let you decide which webinar platform is right for you. Zoom Video Webinar Considered among the best online meeting and webinar solutions on the market, Zoom Video Webinar helps you connect with both internal and external audiences by sharing live HD video. This webinar platform can accommodate an audience of up to 50,000 and then further your reach by live streaming your event on YouTube Live, Facebook Live, and other custom streaming services. When it comes to branding, you can customize your webinar registration page with reminder emails, promote your social share buttons, build a custom post-webinar landing page, use your brand as a watermark on your live streaming video, and more. Interaction features with this video conferencing tool include the ability to moderate Q&A sessions, conduct polls, promote attendees to panelists who can share audio and video, and gather attendee feedback with an automatic post-webinar survey. The tool also comes with the ability to collect contact information from registrants, push webinar contacts as leads into your CRM system, use marketing automation integrations and even the ability to monetize webinars through paid registration. The free plan offers the ability to host up to 100 people, conduct group meetings for up to 40 minutes, and hold unlimited one-on-one meetings. The paid version starts with an annual subscription of $149.90 and comes with robust capabilities to host up to 1,000 people with a large meetings add-on, hold group meetings of up to 30 hours in duration, do social media streaming, record up to 1 GB in the cloud, and more. GoToWebinar The GoToWebinar platform offers users features that include flexible scheduling for webinars by providing access to several in-built webinar templates. You also get automated email reminders for your webinars, customizable webinar invitations, and a converting registration page. To boost engagement, GoToWebinar comes with built-in polls and surveys, and automatic webinar recordings. Paid plans for GoToWebinar start at $49 a month and are billed annually. You can create pre-recorded events, use analytics, benefit from HD video quality, use built-in polls and surveys to engage your audience, provide automatic recording of your event, which can be shared online, and integrate with Zapier, Salesforce, Unbounce, and more. Zoho Meeting Zoho Meeting provides users with flexible and easy-to-use solutions when it comes to hosting online meetings or web conferencing. Meetings are user-friendly and easily scalable. It comes with file and screen sharing and audio and video conferencing. It can cater to single users as well as to large-sized organizations. You can host product launches, feature demonstrations, and sales presentations, and conduct webinars, trainings, and online meetings right from the comfort of your browser. Plans for Zoho Meetings start at $15 a month, billed annually. For this, you can accommodate up to 25 attendees, record and store up to 25 recordings, embed registration widgets, provide registration moderation, automate email invitations, change presenters during the webinar, add co-organizers, and generate and export customized reports. Demio Demio is a webinar software platform that is compatible with almost any major browser. It offers live and automated webinars, registration pages, and webinar replays to name a few features. Considered among the best webinar platforms around, this cloud-based webinar platform can deliver HD content in real-time, allowing you to join online meetings without any software downloads. In fact, Demio touts itself as 25 times faster for attendees to join from the browser than to download an application. This makes it unlike other webinar platforms. Users with Demio can also apply their branding and logos across all event materials to boost branding. The platform comes with an intuitive user experience and lets you upload your presentation slides or share videos directly from Demio. You can also save registration data and update contacts based on webinar behavior. Pricing for Demio starts at $34 per month, which offers standard features that include a three-hour session limit, support, and the ability to hold live events. A free trial of Demio is also available for those looking to try it out. BlueJeans Events BlueJeans is a video conferencing solution that helps you conduct town halls and webcasts and even engage with up to 50,000 attendees. The browser-based video conferencing toolbox includes Q&A, polling, and substantial moderator controls. It offers event cloud recording capabilities to capture events for future playback and sharing. You can also reach and connect with a global audience by streaming to Facebook Live with a single click. BlueJeans’s payment plan starts at $83 a month, billed annually at $996. With this tier, you can host an unlimited number of non-concurrent webinars. There are plans for 100, 200, and 500 attendees. Additional features include a maximum webinar duration of two hours, an attendee registration workflow and reporting, a moderator dashboard with production controls in a single pane, automated closed captioning, an intermission, a pause broadcast feature, and more. RingCentral Meetings Ring Central Meetings offers a variety of features for conducting online meetings, events, and training sessions, all with high-definition video capabilities. It allows you to host online meetings with an audience of up to 500 people; share screens, whiteboards, and files; integrate with Microsoft Outlook; use in meeting host controls to invite people; initiate chats; annotate content; record meetings, and more. The paid plan starts at $24.99 per month with no limit on the number of users; unlimited audio conferencing; video meetings with up to 100 people; up to 24-hour meeting duration; integration with Microsoft 365, Google Workspace, Slack, and more. WebEx WebEx is a webinar platform that offers features to hold online meetings, events, training sessions, interactive presentations, and team collaborations. It offers webinar tools and video conferencing capabilities to host live events and meetings. This includes chat, interactive whiteboards, screen sharing, file sharing, and automated callbacks for team collaborations. WebEx has its own AI-powered meeting assistant that helps you stay on track of meetings by taking notes, capturing meeting highlights, and providing real-time transcription and closed captioning. Furthermore, it creates post-meeting recap emails with highlights and action items to keep your workflow moving after the meeting. WebEx’s starter plan comes at $13.50 per host a month, where you can accommodate up to 50 audience members, five GBs of cloud storage, 1-9 host licenses, and more. A free 30-day trial is also available. Livestorm Livestorm is a webinar tool that helps users to run live, on-demand, or automated webinars while getting access to highly adaptable webinar themes that are easy to set up. With it, you have the option to provide interactive chats that include polls, Q&A, live chat, and more for a better interactive experience. It also helps you to integrate and analyze webinars and video meetings. Besides providing automation with webinar sequences, Livestorm gives you instant insights backed by enriched data, allowing you to keep in touch with your audience members. You can analyze your performance as your team is able to get access to attendee information. This makes it easy to analyze your events as a team. The free plan with Livestorm offers unlimited events, unlimited moderators, and instant meetings with up to four people for conversations of up to 20 minutes per event. The paid plan starts at $99 a month and is among a few webinar platforms out there that integrate with common marketing tools like Hubspot and Salesforce. EverWebinar EverWebinar is a webinar tool that comes in handy for small businesses looking to generate leads and boost sales through webinars. With this webinar platform, you get HD content for broadcasting and a flexible scheduling system that lets you select either a specific date and time in the calendar or recurring scheduled days and times along with the week and time zones based on your specifications. Participants can find your webinar sessions when they are about to start, watch replays, or join while they are in progress. EverWebinar also allows you to schedule a series of reminder notifications both through email and phone text, so participants are informed about the meetings. This platform’s plans come in installments ($1 for 14 days), annual ($499), and bi-annual ($799) payments. WebinarJam WebinarJam can be considered a traditional webinar platform designed to offer live event solutions. The cloud-based technology allows users to reach up to 5,000 people in one presentation. With WebinarJam, you can accommodate up to six presenters or host a roundtable of teams to collaborate and share knowledge on screen and even stream to Facebook Live and YouTube Live. Additional features that come with WebinarJam include live chats to engage with people, question and answer, private comments, moderation capabilities, highlighted comments, sticky announcements, real-time analytics, automated recordings, and more. WebinarJam plans start with the Basic tier billed at $499 a year, where you can accommodate up to 500 attendees, host unlimited webinars, and include two hosts with a two-hour max duration. Livestream Livestream is a webinar platform designed to create studio-like live streaming by incorporating lower thirds, transitions, and logos during your streaming sessions. With this platform, you can also incorporate live polls and Q&A into your broadcast as well as reach audiences across Facebook Live, YouTube, Twitch, and Twitter. Livestream offers a subscription priced at $75 per month, billed annually, to assist you in producing live video sessions that engage your audiences. With the subscription, you get full HD 1080p live streaming, brand control for your player and apps, ad-free streaming, and can stream to Facebook Live and other social media platforms. Livestream provides unlimited live events, automatic archiving and video management, analytics on viewership and other important metrics, and additional features. LiveChat LiveChat’s webinar solution helps businesses showcase their goods and services and make more sales while chatting with clients and prospects. It helps you qualify leads with custom forms and AI chatbot automation support. You also get alerts, call center management, canned responses, customer service analytics, email management, geotargeting, and more. Paid plans start at $16 per month, billed annually. This includes a 60-day chat history, basic widget customization, a ticketing system, email notifications, customer details, a daily summary of activities, and a guarantee of data security. Google Hangouts Meets Google Hangouts is a free webinar solution that easily integrates with Chrome browser and Gmail. With it, you can either host a webinar for up to 30 people or stream it on YouTube to gain access to a larger audience. However, in order to use Hangouts, you will need to install the application on your PC or smartphone device. Google Hangouts allows you to make video calls and message contacts. However, it lacks some of the more robust features such as automation and marketing capabilities other platforms provide. WebinarNinja WebinarNinja helps you run free webinars or paid virtual summits with relative ease. You can host live broadcasts, produce automated recorded webinars that run at certain times or on-demand or produce a combination of live and recorded videos. Webinarninja allows you to send automatic notifications, reminders, thank you notes, and follow-ups via email. Unlike many webinar platforms, with WebinarNinja you can easily create your branded landing page and even integrate it with all CRM and email software. In terms of analytics, with Webinarninja, you can see who registered, who attended, who clicked, who purchased, and more. Paid plans for Webinarninja start at $39 per month, billed annually. This lets you host up to 100 live webinar attendees, record webinars, add two additional presenters, host up to two-hour-long sessions, and more. Facebook Live Facebook Live is a live video streaming feature on Facebook that helps you broadcast to large audiences to connect with customers, teams, and even friends. It lets you broadcast a conversation, offer a presentation, hold Q&A sessions or create virtual events. While you broadcast live, members of your community have options to ask questions, comment, react, or just follow along in real time. Facebook Live offers analytics to measure engagement so you can tweak your presentations from your mobile device or your computer. Facebook supports small businesses by offering the option to host an online event and charge people to attend your event and promote it to your audience and customers. Facebook Live also offers opportunities to earn money by helping you to expand access to fan support products, such as fan subscriptions and stars. ClickMeeting ClickMeeting is a video conferencing platform designed to assist users in organizing online meetings with customers, trainees, and team members. It offers you the opportunity to customize your webinar room and other elements with a few clicks. With it, you can record your webinar once perfectly and let the automation do the rest. You can also record webinars and allow people to download them for sharing. ClickMeeting features include polls and surveys for feedback, live chat options and interactive sessions, connection to Facebook and YouTube, cloud-based storage for recorded sessions, analytics, and more. Paid plans for ClickMeetings start at $25 a month. However, a 30-day free trial is also available. LiveWebinar LiveWebinar is a cloud-based webinar tool that lets you host webinars, share screens, and stream live videos. It also offers recording features integrated with marketing, an automation tool, and social media broadcasting. You can organize webinars, meetings, training, and sales presentations in HD. The service also offers a virtual whiteboard where you can draw, write, and explain your thoughts better. The free version allows you to host up to five attendees, gives you two hours of recording time, and offers screen sharing. It also lets you conduct tests, polls, and surveys and offers marketing automation. The Pro plan comes with more robust features and has an $11.99 monthly subscription fee. My Own Conference MyOwnConference is a webinar software tool that helps you connect with your audience before, during, and after the webinar. It lets you record webinars in HD and share them with attendees. You also get instant messaging capabilities. And for the attendees, no download is required. To boost your reach, you can also share your videos on YouTube during your broadcast. The free version of My Own Conference allows you to host up to 20 attendees, use three cameras in webinars, use 500Mb of storage for recordings of up to 20 minutes of sessions. Paid plans start at $30 a month, billed annually, and come with online quizzes, more automation, and marketing features. YouTube Live YouTube Live offers a free webinar software alternative to reach your audience in real time by allowing users to upload, view, and share digital videos online. The leading video-sharing platform allows users to stream videos, conduct live music concerts, host live Q&A sessions, showcase product or service features, or conduct training. Before you can live stream, however, your YouTube channel needs to be verified. Once you’ve set up your channel and equipment, all it takes to broadcast is the click of one button, and there are no limits on the number of people attending like many other webinar services. The platform helps you to connect with audiences live in real time and facilitates interactions with audiences and communities. YouTube Live is fairly simple to set up. If you already have a website, you can simply copy and paste the embed link and create a landing page for your webinar. Once your broadcast on YouTube Live is finished, the recording is automatically available on your channel. YouTube’s competitive edge is in terms of searchability, and the video SEO benefits from being a Google-owned business. Videos on YouTube tend to rank relatively high. Additional perks that come with YouTube Live include unlimited storage, the ability to schedule events, post detailed descriptions, preview your stream before going live, and create playlists to help organize videos on your channel. GetResponse Even though GetResponse is more known as an email marketing platform, it also comes with webinar features. These features include quick scheduling, YouTube integration, recording options, analytics and more to align your marketing automation with some good webinar features from a single platform. In terms of promoting your event, you can send traffic to an SEO-optimized landing page where people can register for your event. A gallery of free invitation templates is also available for your choosing and is automatically prefilled with your webinar details. Paid plans start at $49. Additional features include sharing files, adding YouTube videos to your presentation, collecting feedback, and gathering data on your audience with surveys, polls, and tests. Other features include screen sharing, live conversations with chats, one-click Facebook Pixel integration to retarget page visitors, and more. Adobe Connect Adobe Connect is a webinar solution offering immersive virtual experiences to showcase their products, services, and brands. You get the full gamut of video conferencing tools and features, including high-quality video, polls, surveys, and open live chat capabilities. You can create unique registration pages and easily automate invitations, reminders, and follow-ups. The features include slide-sharing capabilities, presenter controls, recording, and integration of external conference lines, in addition to VOIP. Ideal for training, webinars, and meetings, the plans for Adobe Connect start at $130 per month; however, a 30-day trial period is also available. AnyMeeting AnyMeeting is a webinar solution with a user-friendly and intuitive interface for businesses and educational institutions. Its artificial intelligence capabilities allow for hosting a smarter, more engaging, and actionable online meeting experience. With it, you can host meetings easily straight from your browser while having access to features that include screen sharing, green room or attendee waiting room, integrated conference calling and VoIP, and even mobile attendee access. Paid plans come in the form of custom quotes but a 30-day trial is also available. Solutions on offer include unlimited online meetings of up to 30 attendees; HD video content; custom meeting URL; screen sharing and file sharing including videos, PowerPoint and PDF; group meetings lasting 40 minutes; meeting transcripts and insights; custom branding options; and integration with HubSpot Marketing Hub, Constant Contact, Microsoft Outlook, Zapier, Salesforce Sales Cloud, Microsoft 365, LinkedIn and others. On24 ON24’s solution offers interactive webinars, virtual events, and multimedia content experiences. You can create, scale, and personalize webinars and virtual events thanks to its customization and design features. This is further boosted by ON24’s AI, which provides personalized content recommendations to give you valuable insights for follow-up. This platform seamlessly integrates with your CRM, marketing automation platform, and other business systems to boost sales and optimize campaigns. ON24 does not list its pricing and requires a request for a quote first. Besides offering webinar hosting capabilities, it also offers alerts and notifications, polling, Q&A management, recording, online registration, analytics, and more. BigMarker BigMarker is a browser-based webinar solution that can help you accommodate up to 10,000 people at once without imposing any limits on the number of presenters. With this solution, webinar hosts get access to a suite of marketing tools to boost sales and conversions. You can access features that include custom invites, registration landing pages, email reminders, digital handouts, polls, live Q&A, and more. This platform does not require any software to be installed and gives you the capability to create live, automated, and evergreen webinars. When opting to use the on-demand video feature, you can embed an interactive video player into your presentation. Live events can be broadcast to participants via your website, Facebook, and YouTube pages. Plans for BigMaker start with monthly subscriptions of $79 and offer integrations with Salesforce, Hubspot, Mailchimp, ActiveCampaign, and others. Top Webinar Software Platforms: Key Features and Pricing Choosing the best webinar software is essential for enhancing your online events and meetings. To assist you, we have selected the top webinar software platforms, highlighting their key features and pricing. This table is specifically created to assist you in determining which service is most suitable for your business’s unique needs. Software NameKey FeaturesStarting PriceIdeal For Zoho MeetingUser-friendly, browser-based, scalable$15/month billed annuallySMEs requiring a versatile meeting solution Zoom Video WebinarHD video, CRM integration, monetizationFree, upgrades availableLarge audiences and extensive interaction GoToWebinarAutomated reminders, engagement tools$49/month billed annuallyFlexible scheduling and user engagement DemioBrowser compatibility, no downloads required$34/monthFast attendee joining and branding consistency BlueJeans EventsEvent cloud recording, social media streaming$83/month billed annuallyLarge-scale events and social media integration RingCentral MeetingsHD video, integration with productivity apps$24.99/monthSMEs needing a comprehensive meeting solution WebExAI meeting assistant, post-meeting recap$13.50/host/monthInteractive presentations and team collaboration LivestormAutomation, on-demand webinarsFree, paid starts at $99/monthEngagement and marketing analytics EverWebinarHD content, flexible scheduling$499/yearLead generation and sales conversion WebinarJamCloud-based, up to 5,000 participants$499/yearRoundtable discussions and large presentations Choosing a Webinar Software Selecting the ideal webinar software is a pivotal decision that can significantly impact the reach and effectiveness of your online events. The following points are designed to guide you through the essential considerations that should influence your choice, ensuring that the platform you select not only meets your current needs but also scales with your business growth. Determine the maximum number of participants you need to accommodate. Consider the level of interaction you want with your audience (Q&A, polls, chat). Evaluate integration capabilities with CRM systems and marketing tools. Look for the ability to customize branding on your webinar pages. Ensure the software supports your desired type of content delivery (live, on-demand, automated). Assess the software’s scalability and reliability for your specific use cases. Why should your business use webinar software? Webinar platforms offer businesses a wide range of benefits that help the modern entrepreneur organize virtual meetings or video conferences. They come with valuable tools for marketing, branding, sales, and outreach. If you are considering a webinar platform for your business, here are some of the reasons you can and should be taking advantage of it. Boost Your Online Content: A webinar software will help increase the amount of content available to your targeted audience. Besides videos, you have the ability to share materials such as the webinar presentation, images, drawing board, illustrations, infographics, case studies, photos, documents, and other marketing collateral to your participants. This boosts the collection of information you have on offer for both prospects and customers. An added bonus is that your online webinars can be additional content for blog posts, Q&A articles, and outreach materials. While sharing your unique content is important for the success of your webinar, it is just as important that you choose the best webinar software to deliver features and webinar services that suit your particular needs. Establish Your Business as an Authority: Besides showcasing your products and services, webinars can be one way you can establish yourself as an expert. By sharing your expertise on topics that your audience might be interested in, you can provide your audience with insights and valuable information to make informed decisions. Good webinar software will come with recording and storing features that allow your target audience to review them at their leisure, increasing interactions with your brand. Expand Your Reach: As your webinars are conducted online, your reach exponentially increases, as long as there is an internet connection. This helps you conduct virtual conversations with an unlimited number of video participants across several time zones from the comfort of your desk. You also have the option to opt for one-on-one in-person conversations with a prospect. Generate New Leads: An important aspect of running a business is to generate leads. Webinars can help support your lead-generation efforts and convert new customers as interactions speed up the decision-making process. As part of the event management process, some kind of registration is required for audiences to attend webinars. You can get access to prospects as they submit their name, email, and other information in order to register for an upcoming webinar event. An important note here is that you will need to adhere to webinar best practices. Include opt-in options for people to get their consent for the use of their data for future marketing engagements. Keep Audiences Engaged: Because these events are live in real time, you can have live interactions to gauge audiences, address queries, listen to your clients, and conduct interactive conversations with your audience during a webinar. Equally important, you are giving your audience a voice where they can opine, chat, ask questions, share their experiences, and more. Which webinar software is best for small businesses? With an estimated 300 million meeting events taking place on this webinar platform daily, Zoom is considered the best webinar solution. This powerful video conferencing software brings together cloud video conferencing, online meetings, and group messaging into one easy-to-use platform to help small businesses manage both their online meeting and webinar needs. This cloud-based video conference platform is easy to use, intuitive, and effective and has the capability to support up to 1,000 attendees at a time. It is packed with features a small business might need, including a video conferencing platform that offers file sharing, personal rooms or meeting IDs, scheduled meetings, calendar integrations, local recording, private and group live chat, host controls, raise-hand options, breakout rooms, and whiteboards. An additional nifty webinar tool is its Virtual Backgrounds tool where you can change your background to any other image of your choice or select a background for downloading via Zoom’s library. Besides the webinar tools, Zoom gives you the option to record meetings locally on all plans and even get cloud recording with the paid plans. Meanwhile, the Enterprise tiered plan offers unlimited cloud storage. Zoom attendees can access webinars either on their desktops or through their mobile apps. It also integrates with Gmail, Microsoft Office 365, and Microsoft Outlook, allowing you to schedule meetings directly from those programs. Once invitations are sent out, video meetings are automatically placed on attendees’ calendars. Zoho also provides resources on its site with a knowledge base that includes tips for hosting a webinar. What free webinar software works best? Zoho Meeting provides the best webinar offering under its free plan. It provides great webinar software, especially for those with a shoestring budget. Because of its generous free plan, it is a go-to webinar platform with tools and features that boost collaboration and interaction. This includes the ability to have up to three meeting participants, including a presenter; have up to 10 webinar attendees; VoIP/webcam sharing; the ability to remove people; mute/unmute features for participants?; webinar registration; the ability to produce customized registration forms; conduct polls and Q&A; webinar analytics and more. Zoho Meeting users can conduct meetings for as long as they want. This includes even in the free edition, unlike others that have a cut-off limit. These free webinar features come in handy when you are thinking of providing demonstrations of your products or services. You can also use it for sales pitches, lead generation, and conducting online meetings all right from your browser, with no downloads required to cram up your drive space. You can simply embed the links for meetings you create with Zoho Meeting on your web page. By just providing their email address, attendees can join meetings using the embedded links. Besides these free webinar features, Zoom can be integrated with Zoho CRM. This means you can schedule, invite, and host meetings and also view reports and recordings from your Zoho CRM account for better impact. You also have the option to send email invitations and follow-up reminders as well as track who will attend your meeting with the RSVP feature. Image: Depositphotos This article, "The Best Webinar Software Platforms" was first published on Small Business Trends View the full article

Webinar software has catalyzed a significant shift in the business communication and marketing arenas, becoming a cornerstone for company growth and brand enhancement. Since the rise of remote work and digital events, these platforms have been indispensable in cultivating relationships with global audiences, energizing marketing efforts, and bolstering sales through interactive customer engagement. The virtual rooms created by webinar software are not mere channels for product displays; they are vibrant, interactive forums where businesses can resonate with their audience, address pressing questions, and vividly showcase their offerings, thus accelerating the lead conversion process. The versatility of webinar tools transcends the traditional marketing and sales sphere. They act as pivotal educational platforms, accommodating lectures, seminars, and presentations that participants can access from anywhere. For teams spread across various locales, webinar software bridges the time-zone divide, facilitating synchronized collaboration and online training solutions. Marrying the personal touch of face-to-face interactions with the reach of digital marketing, webinar software stands out as a multifunctional tool that can capture live interactions and store them for on-demand access post-event, offering enduring value beyond the live experience. The selection of webinar software can propel a business to new heights thanks to its broad spectrum of advantages: Global Audience Engagement: This software eradicates geographical limitations, allowing businesses to connect and engage with audiences worldwide seamlessly. Lead Engagement and Conversion: Real-time interactivity features such as Q&A, polls, and chat capabilities transform webinars into engaging dialogues that can drive leads through the sales funnel more effectively. Flexible and Immersive Interaction: Far surpassing the capabilities of traditional calls, webinar platforms offer a rich, user-centric experience through their interactive and customizable nature. Marketing Synergy: When integrated with a company’s overall marketing strategy, webinars serve as a potent tool for brand promotion and customer outreach. Evergreen Content Creation: The ability to record and archive webinar sessions ensures that the content remains a valuable asset for participants to revisit and for businesses to leverage in their ongoing marketing efforts. Choosing the perfect webinar software for your business means considering factors like participant capacity, engagement tools, user experience, and marketing integration. These considerations are crucial in finding a platform that not only caters to your immediate needs but also supports your long-term business objectives. Our Methodology: How We Chose the Best Webinar Software Webinar software is a vital tool for businesses to host online events, training sessions, and conferences. The best webinar software ensures a smooth and engaging experience for both presenters and attendees. Here’s the framework we used to identify the top-performing webinar software solutions: Streaming Quality (10/10) Reliable and high-quality video and audio streaming capabilities are crucial for a professional webinar experience. We prioritize software that delivers consistent, high-definition streams. User Interface (9/10) A user-friendly interface for hosts and attendees guarantees a smooth experience. We emphasize webinar software that is easy to navigate and demands little technical expertise. Interactivity and Engagement Tools (9/10) Features such as polls, surveys, Q&A sessions, and chat functionalities are key to interactive webinars. We value software that supports audience engagement. Scalability (8/10) The software must be able to support a range of audience sizes, from small groups to thousands of participants, without compromising performance. Customization (8/10) The ability to customize the webinar environment, including branding options and registration pages, allows businesses to offer a consistent brand experience. Integration with Other Tools (8/10) Compatibility with CRM, email marketing platforms and social media enhances the functionality of the webinar software. We look for solutions that offer easy integrations. Analytics and Reporting (7/10) Post-webinar analytics on attendee engagement, participation rates, and feedback are valuable for measuring success and improving future webinars. Accessibility Features (7/10) We assess software for accessibility options such as closed captioning, keyboard navigation, and screen reader support to ensure inclusivity for all attendees. Mobile Responsiveness (7/10) In a mobile-first world, webinar software must provide a reliable and full-featured experience on smartphones and tablets. Recording and Playback (7/10) The ability to record webinars for on-demand playback adds value for both the host and the audience, who may want to review the content later. Security (6/10) Robust security features, including end-to-end encryption, password protection, and attendee verification, are essential to protect privacy and data. Customer Support (6/10) Accessible customer support and extensive knowledge bases ensure that any issues can be quickly resolved, minimizing disruption to events. Pricing (6/10) We evaluate the cost relative to the features offered, looking for software that provides clear value for money with transparent pricing structures. A superior webinar software not only facilitates clear communication and presentation but also enriches the interactive experience for all participants. Our methodology is designed to guide businesses toward software solutions that offer the best combination of performance, ease of use, and feature richness to ensure successful and engaging webinars. Webinar Platforms for Business If you’re looking for webinar software, you’ll find a large range of products to choose from. Below, we’ve collected the best webinar tools to let you decide which webinar platform is right for you. Zoom Video Webinar Considered among the best online meeting and webinar solutions on the market, Zoom Video Webinar helps you connect with both internal and external audiences by sharing live HD video. This webinar platform can accommodate an audience of up to 50,000 and then further your reach by live streaming your event on YouTube Live, Facebook Live, and other custom streaming services. When it comes to branding, you can customize your webinar registration page with reminder emails, promote your social share buttons, build a custom post-webinar landing page, use your brand as a watermark on your live streaming video, and more. Interaction features with this video conferencing tool include the ability to moderate Q&A sessions, conduct polls, promote attendees to panelists who can share audio and video, and gather attendee feedback with an automatic post-webinar survey. The tool also comes with the ability to collect contact information from registrants, push webinar contacts as leads into your CRM system, use marketing automation integrations and even the ability to monetize webinars through paid registration. The free plan offers the ability to host up to 100 people, conduct group meetings for up to 40 minutes, and hold unlimited one-on-one meetings. The paid version starts with an annual subscription of $149.90 and comes with robust capabilities to host up to 1,000 people with a large meetings add-on, hold group meetings of up to 30 hours in duration, do social media streaming, record up to 1 GB in the cloud, and more. GoToWebinar The GoToWebinar platform offers users features that include flexible scheduling for webinars by providing access to several in-built webinar templates. You also get automated email reminders for your webinars, customizable webinar invitations, and a converting registration page. To boost engagement, GoToWebinar comes with built-in polls and surveys, and automatic webinar recordings. Paid plans for GoToWebinar start at $49 a month and are billed annually. You can create pre-recorded events, use analytics, benefit from HD video quality, use built-in polls and surveys to engage your audience, provide automatic recording of your event, which can be shared online, and integrate with Zapier, Salesforce, Unbounce, and more. Zoho Meeting Zoho Meeting provides users with flexible and easy-to-use solutions when it comes to hosting online meetings or web conferencing. Meetings are user-friendly and easily scalable. It comes with file and screen sharing and audio and video conferencing. It can cater to single users as well as to large-sized organizations. You can host product launches, feature demonstrations, and sales presentations, and conduct webinars, trainings, and online meetings right from the comfort of your browser. Plans for Zoho Meetings start at $15 a month, billed annually. For this, you can accommodate up to 25 attendees, record and store up to 25 recordings, embed registration widgets, provide registration moderation, automate email invitations, change presenters during the webinar, add co-organizers, and generate and export customized reports. Demio Demio is a webinar software platform that is compatible with almost any major browser. It offers live and automated webinars, registration pages, and webinar replays to name a few features. Considered among the best webinar platforms around, this cloud-based webinar platform can deliver HD content in real-time, allowing you to join online meetings without any software downloads. In fact, Demio touts itself as 25 times faster for attendees to join from the browser than to download an application. This makes it unlike other webinar platforms. Users with Demio can also apply their branding and logos across all event materials to boost branding. The platform comes with an intuitive user experience and lets you upload your presentation slides or share videos directly from Demio. You can also save registration data and update contacts based on webinar behavior. Pricing for Demio starts at $34 per month, which offers standard features that include a three-hour session limit, support, and the ability to hold live events. A free trial of Demio is also available for those looking to try it out. BlueJeans Events BlueJeans is a video conferencing solution that helps you conduct town halls and webcasts and even engage with up to 50,000 attendees. The browser-based video conferencing toolbox includes Q&A, polling, and substantial moderator controls. It offers event cloud recording capabilities to capture events for future playback and sharing. You can also reach and connect with a global audience by streaming to Facebook Live with a single click. BlueJeans’s payment plan starts at $83 a month, billed annually at $996. With this tier, you can host an unlimited number of non-concurrent webinars. There are plans for 100, 200, and 500 attendees. Additional features include a maximum webinar duration of two hours, an attendee registration workflow and reporting, a moderator dashboard with production controls in a single pane, automated closed captioning, an intermission, a pause broadcast feature, and more. RingCentral Meetings Ring Central Meetings offers a variety of features for conducting online meetings, events, and training sessions, all with high-definition video capabilities. It allows you to host online meetings with an audience of up to 500 people; share screens, whiteboards, and files; integrate with Microsoft Outlook; use in meeting host controls to invite people; initiate chats; annotate content; record meetings, and more. The paid plan starts at $24.99 per month with no limit on the number of users; unlimited audio conferencing; video meetings with up to 100 people; up to 24-hour meeting duration; integration with Microsoft 365, Google Workspace, Slack, and more. WebEx WebEx is a webinar platform that offers features to hold online meetings, events, training sessions, interactive presentations, and team collaborations. It offers webinar tools and video conferencing capabilities to host live events and meetings. This includes chat, interactive whiteboards, screen sharing, file sharing, and automated callbacks for team collaborations. WebEx has its own AI-powered meeting assistant that helps you stay on track of meetings by taking notes, capturing meeting highlights, and providing real-time transcription and closed captioning. Furthermore, it creates post-meeting recap emails with highlights and action items to keep your workflow moving after the meeting. WebEx’s starter plan comes at $13.50 per host a month, where you can accommodate up to 50 audience members, five GBs of cloud storage, 1-9 host licenses, and more. A free 30-day trial is also available. Livestorm Livestorm is a webinar tool that helps users to run live, on-demand, or automated webinars while getting access to highly adaptable webinar themes that are easy to set up. With it, you have the option to provide interactive chats that include polls, Q&A, live chat, and more for a better interactive experience. It also helps you to integrate and analyze webinars and video meetings. Besides providing automation with webinar sequences, Livestorm gives you instant insights backed by enriched data, allowing you to keep in touch with your audience members. You can analyze your performance as your team is able to get access to attendee information. This makes it easy to analyze your events as a team. The free plan with Livestorm offers unlimited events, unlimited moderators, and instant meetings with up to four people for conversations of up to 20 minutes per event. The paid plan starts at $99 a month and is among a few webinar platforms out there that integrate with common marketing tools like Hubspot and Salesforce. EverWebinar EverWebinar is a webinar tool that comes in handy for small businesses looking to generate leads and boost sales through webinars. With this webinar platform, you get HD content for broadcasting and a flexible scheduling system that lets you select either a specific date and time in the calendar or recurring scheduled days and times along with the week and time zones based on your specifications. Participants can find your webinar sessions when they are about to start, watch replays, or join while they are in progress. EverWebinar also allows you to schedule a series of reminder notifications both through email and phone text, so participants are informed about the meetings. This platform’s plans come in installments ($1 for 14 days), annual ($499), and bi-annual ($799) payments. WebinarJam WebinarJam can be considered a traditional webinar platform designed to offer live event solutions. The cloud-based technology allows users to reach up to 5,000 people in one presentation. With WebinarJam, you can accommodate up to six presenters or host a roundtable of teams to collaborate and share knowledge on screen and even stream to Facebook Live and YouTube Live. Additional features that come with WebinarJam include live chats to engage with people, question and answer, private comments, moderation capabilities, highlighted comments, sticky announcements, real-time analytics, automated recordings, and more. WebinarJam plans start with the Basic tier billed at $499 a year, where you can accommodate up to 500 attendees, host unlimited webinars, and include two hosts with a two-hour max duration. Livestream Livestream is a webinar platform designed to create studio-like live streaming by incorporating lower thirds, transitions, and logos during your streaming sessions. With this platform, you can also incorporate live polls and Q&A into your broadcast as well as reach audiences across Facebook Live, YouTube, Twitch, and Twitter. Livestream offers a subscription priced at $75 per month, billed annually, to assist you in producing live video sessions that engage your audiences. With the subscription, you get full HD 1080p live streaming, brand control for your player and apps, ad-free streaming, and can stream to Facebook Live and other social media platforms. Livestream provides unlimited live events, automatic archiving and video management, analytics on viewership and other important metrics, and additional features. LiveChat LiveChat’s webinar solution helps businesses showcase their goods and services and make more sales while chatting with clients and prospects. It helps you qualify leads with custom forms and AI chatbot automation support. You also get alerts, call center management, canned responses, customer service analytics, email management, geotargeting, and more. Paid plans start at $16 per month, billed annually. This includes a 60-day chat history, basic widget customization, a ticketing system, email notifications, customer details, a daily summary of activities, and a guarantee of data security. Google Hangouts Meets Google Hangouts is a free webinar solution that easily integrates with Chrome browser and Gmail. With it, you can either host a webinar for up to 30 people or stream it on YouTube to gain access to a larger audience. However, in order to use Hangouts, you will need to install the application on your PC or smartphone device. Google Hangouts allows you to make video calls and message contacts. However, it lacks some of the more robust features such as automation and marketing capabilities other platforms provide. WebinarNinja WebinarNinja helps you run free webinars or paid virtual summits with relative ease. You can host live broadcasts, produce automated recorded webinars that run at certain times or on-demand or produce a combination of live and recorded videos. Webinarninja allows you to send automatic notifications, reminders, thank you notes, and follow-ups via email. Unlike many webinar platforms, with WebinarNinja you can easily create your branded landing page and even integrate it with all CRM and email software. In terms of analytics, with Webinarninja, you can see who registered, who attended, who clicked, who purchased, and more. Paid plans for Webinarninja start at $39 per month, billed annually. This lets you host up to 100 live webinar attendees, record webinars, add two additional presenters, host up to two-hour-long sessions, and more. Facebook Live Facebook Live is a live video streaming feature on Facebook that helps you broadcast to large audiences to connect with customers, teams, and even friends. It lets you broadcast a conversation, offer a presentation, hold Q&A sessions or create virtual events. While you broadcast live, members of your community have options to ask questions, comment, react, or just follow along in real time. Facebook Live offers analytics to measure engagement so you can tweak your presentations from your mobile device or your computer. Facebook supports small businesses by offering the option to host an online event and charge people to attend your event and promote it to your audience and customers. Facebook Live also offers opportunities to earn money by helping you to expand access to fan support products, such as fan subscriptions and stars. ClickMeeting ClickMeeting is a video conferencing platform designed to assist users in organizing online meetings with customers, trainees, and team members. It offers you the opportunity to customize your webinar room and other elements with a few clicks. With it, you can record your webinar once perfectly and let the automation do the rest. You can also record webinars and allow people to download them for sharing. ClickMeeting features include polls and surveys for feedback, live chat options and interactive sessions, connection to Facebook and YouTube, cloud-based storage for recorded sessions, analytics, and more. Paid plans for ClickMeetings start at $25 a month. However, a 30-day free trial is also available. LiveWebinar LiveWebinar is a cloud-based webinar tool that lets you host webinars, share screens, and stream live videos. It also offers recording features integrated with marketing, an automation tool, and social media broadcasting. You can organize webinars, meetings, training, and sales presentations in HD. The service also offers a virtual whiteboard where you can draw, write, and explain your thoughts better. The free version allows you to host up to five attendees, gives you two hours of recording time, and offers screen sharing. It also lets you conduct tests, polls, and surveys and offers marketing automation. The Pro plan comes with more robust features and has an $11.99 monthly subscription fee. My Own Conference MyOwnConference is a webinar software tool that helps you connect with your audience before, during, and after the webinar. It lets you record webinars in HD and share them with attendees. You also get instant messaging capabilities. And for the attendees, no download is required. To boost your reach, you can also share your videos on YouTube during your broadcast. The free version of My Own Conference allows you to host up to 20 attendees, use three cameras in webinars, use 500Mb of storage for recordings of up to 20 minutes of sessions. Paid plans start at $30 a month, billed annually, and come with online quizzes, more automation, and marketing features. YouTube Live YouTube Live offers a free webinar software alternative to reach your audience in real time by allowing users to upload, view, and share digital videos online. The leading video-sharing platform allows users to stream videos, conduct live music concerts, host live Q&A sessions, showcase product or service features, or conduct training. Before you can live stream, however, your YouTube channel needs to be verified. Once you’ve set up your channel and equipment, all it takes to broadcast is the click of one button, and there are no limits on the number of people attending like many other webinar services. The platform helps you to connect with audiences live in real time and facilitates interactions with audiences and communities. YouTube Live is fairly simple to set up. If you already have a website, you can simply copy and paste the embed link and create a landing page for your webinar. Once your broadcast on YouTube Live is finished, the recording is automatically available on your channel. YouTube’s competitive edge is in terms of searchability, and the video SEO benefits from being a Google-owned business. Videos on YouTube tend to rank relatively high. Additional perks that come with YouTube Live include unlimited storage, the ability to schedule events, post detailed descriptions, preview your stream before going live, and create playlists to help organize videos on your channel. GetResponse Even though GetResponse is more known as an email marketing platform, it also comes with webinar features. These features include quick scheduling, YouTube integration, recording options, analytics and more to align your marketing automation with some good webinar features from a single platform. In terms of promoting your event, you can send traffic to an SEO-optimized landing page where people can register for your event. A gallery of free invitation templates is also available for your choosing and is automatically prefilled with your webinar details. Paid plans start at $49. Additional features include sharing files, adding YouTube videos to your presentation, collecting feedback, and gathering data on your audience with surveys, polls, and tests. Other features include screen sharing, live conversations with chats, one-click Facebook Pixel integration to retarget page visitors, and more. Adobe Connect Adobe Connect is a webinar solution offering immersive virtual experiences to showcase their products, services, and brands. You get the full gamut of video conferencing tools and features, including high-quality video, polls, surveys, and open live chat capabilities. You can create unique registration pages and easily automate invitations, reminders, and follow-ups. The features include slide-sharing capabilities, presenter controls, recording, and integration of external conference lines, in addition to VOIP. Ideal for training, webinars, and meetings, the plans for Adobe Connect start at $130 per month; however, a 30-day trial period is also available. AnyMeeting AnyMeeting is a webinar solution with a user-friendly and intuitive interface for businesses and educational institutions. Its artificial intelligence capabilities allow for hosting a smarter, more engaging, and actionable online meeting experience. With it, you can host meetings easily straight from your browser while having access to features that include screen sharing, green room or attendee waiting room, integrated conference calling and VoIP, and even mobile attendee access. Paid plans come in the form of custom quotes but a 30-day trial is also available. Solutions on offer include unlimited online meetings of up to 30 attendees; HD video content; custom meeting URL; screen sharing and file sharing including videos, PowerPoint and PDF; group meetings lasting 40 minutes; meeting transcripts and insights; custom branding options; and integration with HubSpot Marketing Hub, Constant Contact, Microsoft Outlook, Zapier, Salesforce Sales Cloud, Microsoft 365, LinkedIn and others. On24 ON24’s solution offers interactive webinars, virtual events, and multimedia content experiences. You can create, scale, and personalize webinars and virtual events thanks to its customization and design features. This is further boosted by ON24’s AI, which provides personalized content recommendations to give you valuable insights for follow-up. This platform seamlessly integrates with your CRM, marketing automation platform, and other business systems to boost sales and optimize campaigns. ON24 does not list its pricing and requires a request for a quote first. Besides offering webinar hosting capabilities, it also offers alerts and notifications, polling, Q&A management, recording, online registration, analytics, and more. BigMarker BigMarker is a browser-based webinar solution that can help you accommodate up to 10,000 people at once without imposing any limits on the number of presenters. With this solution, webinar hosts get access to a suite of marketing tools to boost sales and conversions. You can access features that include custom invites, registration landing pages, email reminders, digital handouts, polls, live Q&A, and more. This platform does not require any software to be installed and gives you the capability to create live, automated, and evergreen webinars. When opting to use the on-demand video feature, you can embed an interactive video player into your presentation. Live events can be broadcast to participants via your website, Facebook, and YouTube pages. Plans for BigMaker start with monthly subscriptions of $79 and offer integrations with Salesforce, Hubspot, Mailchimp, ActiveCampaign, and others. Top Webinar Software Platforms: Key Features and Pricing Choosing the best webinar software is essential for enhancing your online events and meetings. To assist you, we have selected the top webinar software platforms, highlighting their key features and pricing. This table is specifically created to assist you in determining which service is most suitable for your business’s unique needs. Software NameKey FeaturesStarting PriceIdeal For Zoho MeetingUser-friendly, browser-based, scalable$15/month billed annuallySMEs requiring a versatile meeting solution Zoom Video WebinarHD video, CRM integration, monetizationFree, upgrades availableLarge audiences and extensive interaction GoToWebinarAutomated reminders, engagement tools$49/month billed annuallyFlexible scheduling and user engagement DemioBrowser compatibility, no downloads required$34/monthFast attendee joining and branding consistency BlueJeans EventsEvent cloud recording, social media streaming$83/month billed annuallyLarge-scale events and social media integration RingCentral MeetingsHD video, integration with productivity apps$24.99/monthSMEs needing a comprehensive meeting solution WebExAI meeting assistant, post-meeting recap$13.50/host/monthInteractive presentations and team collaboration LivestormAutomation, on-demand webinarsFree, paid starts at $99/monthEngagement and marketing analytics EverWebinarHD content, flexible scheduling$499/yearLead generation and sales conversion WebinarJamCloud-based, up to 5,000 participants$499/yearRoundtable discussions and large presentations Choosing a Webinar Software Selecting the ideal webinar software is a pivotal decision that can significantly impact the reach and effectiveness of your online events. The following points are designed to guide you through the essential considerations that should influence your choice, ensuring that the platform you select not only meets your current needs but also scales with your business growth. Determine the maximum number of participants you need to accommodate. Consider the level of interaction you want with your audience (Q&A, polls, chat). Evaluate integration capabilities with CRM systems and marketing tools. Look for the ability to customize branding on your webinar pages. Ensure the software supports your desired type of content delivery (live, on-demand, automated). Assess the software’s scalability and reliability for your specific use cases. Why should your business use webinar software? Webinar platforms offer businesses a wide range of benefits that help the modern entrepreneur organize virtual meetings or video conferences. They come with valuable tools for marketing, branding, sales, and outreach. If you are considering a webinar platform for your business, here are some of the reasons you can and should be taking advantage of it. Boost Your Online Content: A webinar software will help increase the amount of content available to your targeted audience. Besides videos, you have the ability to share materials such as the webinar presentation, images, drawing board, illustrations, infographics, case studies, photos, documents, and other marketing collateral to your participants. This boosts the collection of information you have on offer for both prospects and customers. An added bonus is that your online webinars can be additional content for blog posts, Q&A articles, and outreach materials. While sharing your unique content is important for the success of your webinar, it is just as important that you choose the best webinar software to deliver features and webinar services that suit your particular needs. Establish Your Business as an Authority: Besides showcasing your products and services, webinars can be one way you can establish yourself as an expert. By sharing your expertise on topics that your audience might be interested in, you can provide your audience with insights and valuable information to make informed decisions. Good webinar software will come with recording and storing features that allow your target audience to review them at their leisure, increasing interactions with your brand. Expand Your Reach: As your webinars are conducted online, your reach exponentially increases, as long as there is an internet connection. This helps you conduct virtual conversations with an unlimited number of video participants across several time zones from the comfort of your desk. You also have the option to opt for one-on-one in-person conversations with a prospect. Generate New Leads: An important aspect of running a business is to generate leads. Webinars can help support your lead-generation efforts and convert new customers as interactions speed up the decision-making process. As part of the event management process, some kind of registration is required for audiences to attend webinars. You can get access to prospects as they submit their name, email, and other information in order to register for an upcoming webinar event. An important note here is that you will need to adhere to webinar best practices. Include opt-in options for people to get their consent for the use of their data for future marketing engagements. Keep Audiences Engaged: Because these events are live in real time, you can have live interactions to gauge audiences, address queries, listen to your clients, and conduct interactive conversations with your audience during a webinar. Equally important, you are giving your audience a voice where they can opine, chat, ask questions, share their experiences, and more. Which webinar software is best for small businesses? With an estimated 300 million meeting events taking place on this webinar platform daily, Zoom is considered the best webinar solution. This powerful video conferencing software brings together cloud video conferencing, online meetings, and group messaging into one easy-to-use platform to help small businesses manage both their online meeting and webinar needs. This cloud-based video conference platform is easy to use, intuitive, and effective and has the capability to support up to 1,000 attendees at a time. It is packed with features a small business might need, including a video conferencing platform that offers file sharing, personal rooms or meeting IDs, scheduled meetings, calendar integrations, local recording, private and group live chat, host controls, raise-hand options, breakout rooms, and whiteboards. An additional nifty webinar tool is its Virtual Backgrounds tool where you can change your background to any other image of your choice or select a background for downloading via Zoom’s library. Besides the webinar tools, Zoom gives you the option to record meetings locally on all plans and even get cloud recording with the paid plans. Meanwhile, the Enterprise tiered plan offers unlimited cloud storage. Zoom attendees can access webinars either on their desktops or through their mobile apps. It also integrates with Gmail, Microsoft Office 365, and Microsoft Outlook, allowing you to schedule meetings directly from those programs. Once invitations are sent out, video meetings are automatically placed on attendees’ calendars. Zoho also provides resources on its site with a knowledge base that includes tips for hosting a webinar. What free webinar software works best? Zoho Meeting provides the best webinar offering under its free plan. It provides great webinar software, especially for those with a shoestring budget. Because of its generous free plan, it is a go-to webinar platform with tools and features that boost collaboration and interaction. This includes the ability to have up to three meeting participants, including a presenter; have up to 10 webinar attendees; VoIP/webcam sharing; the ability to remove people; mute/unmute features for participants?; webinar registration; the ability to produce customized registration forms; conduct polls and Q&A; webinar analytics and more. Zoho Meeting users can conduct meetings for as long as they want. This includes even in the free edition, unlike others that have a cut-off limit. These free webinar features come in handy when you are thinking of providing demonstrations of your products or services. You can also use it for sales pitches, lead generation, and conducting online meetings all right from your browser, with no downloads required to cram up your drive space. You can simply embed the links for meetings you create with Zoho Meeting on your web page. By just providing their email address, attendees can join meetings using the embedded links. Besides these free webinar features, Zoom can be integrated with Zoho CRM. This means you can schedule, invite, and host meetings and also view reports and recordings from your Zoho CRM account for better impact. You also have the option to send email invitations and follow-up reminders as well as track who will attend your meeting with the RSVP feature. Image: Depositphotos This article, "The Best Webinar Software Platforms" was first published on Small Business Trends View the full article

As Donald Trump tears up America’s rule book, the minority party can’t work out how to respondView the full article

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.View the full article

Content optimization improves your existing online content for better search engine rankings and conversions. View the full article

Get more customers through your doors with hyper-targeted local PPC. The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal. View the full article

Business leaders are often reluctant to speak about their competition. It’s rare that you’ll hear Netflix’s Ted Sarandos talk about Disney+, or Skims’s Jens Grede speak about Spanx. It’s uncouth and unhelpful, a good PR will tell you. That’s why it’s utterly refreshing when Dan Clancy, CEO of the ultra-popular livestreaming platform Twitch, throws out opinions on his competitors with abandon. “[TikTok] was the first platform that didn’t just copy Twitch,” Clancy tells Fast Company. “YouTube just made Twitch on YouTube. Facebook just made Twitch on Facebook. Kick downright copied the site.” It helps that Clancy doesn’t see these other livestreaming platforms as direct competitors. He sees Twitch as a general player in the market of attention, putting the company in competition with every social media app, not just the live ones. “Really, what we’re doing is competing for your time,” he says. But these other livestreaming platforms are growing, and growing quickly. According to Stream Hatchet, Twitch still holds onto 61.1% of the market, but YouTube Gaming is on the rise with 22.9%. Kick, SOOP Korea, and CHZZK all have single-digit market shares, making them small but impactful. And, per Streamlabs, Twitch occupies 82.3% of the total hours streamed, but only 60.8% of the total hours watched. Twitch also struggled in 2024. Fresh off a second round of layoffs and a shutdown in South Korea, it looked like Twitch was in decline. Still, they maintained their dominancy over these direct competitors. Can that grip hold? How Twitch got (most of) their top streamers back Just a few years ago, Twitch was the only livestreamer in town. YouTube introduced their Gaming platform in 2015, but didn’t meaningfully invest in expansion until a few years later. Facebook Gaming and Mixer burned bright in the late 2010s, only to be effectively shut down. Kick didn’t launch until 2022. Almost all of these platforms came with something directly detrimental to Twitch’s business: exclusivity contracts. Google was the biggest offender with these contracts, coaxing Twitch creators to stream exclusively on YouTube’s platform with hefty bonuses. Ludwig, Dr. Lupo, and LilyPichu all took these contracts. Myth, a major Fortnite streamer on Twitch, was YouTube’s biggest catch for a reported $4 million. But most of these defectors, including the four mentioned, have since returned to Twitch as their contracts lapsed. “LilyPichu is the best example, because she liked the fact that she was getting this check, but she was so looking forward to the day when the contract ended, because then she could come back,” Clancy says. “It’s because of that sense of belonging and home. That’s not just for their viewers, it’s also for them.” Twitch isn’t completely absolved from the last five years’ exclusivity drama. They built an exclusivity clause of their own into the Monetized Streamer Agreement, making it more difficult for creators who cross-stream to make money. But they’ve since rolled that back, which Clancy sees as a benefit. He takes a creator-first approach; people come to Twitch for their favorite streamer, not for Twitch itself. Thus, anything keeping streamers off-platform (like the exclusivity clause) is bad for business. “If there’s a creator you watch on TikTok and they stopped posting content for two weeks, you probably wouldn’t even know,” Clancy says. “Whereas on Twitch, your affinity is with the creators that you have come to know. That’s one reason why creators that are focused on livestreaming prefer Twitch. People are showing up for them, not just to swipe.” Twitch’s take on content moderation Where YouTube Gaming quietly tries to swipe creators, Kick is more vocal about being the anti-Twitch. They loudly tout their 95:5 revenue split with creators, which is fare more generous than Twitch’s 70:30. And, importantly, Kick emphasizes its looser moderation policies. Kick was co-founded by a Twitch streamer, Trainwreckstv, who almost entirely moved over his popular Grand Theft Auto account so that he could avoid Twitch’s policy against cryptocurrency gambling. Other big accounts, like Buddha and xQc, moved most of their content to Kick so they could gamble. Others take refuge in Kick after being kicked off Twitch. In the platform’s Community Guidelines, Twitch has specific policies against “hateful conduct” and “harassment.” But live-streaming is a popular outlet for political radicals, making these guidelines controversial. Adin Ross, for example, was banned from Twitch in 2023 after an on-screen chat projected slurs onto the stream. Ross ran to Kick—where he later hosted President Donald Trump. Clancy says Twitch won’t loosen up moderation practices to compete with Kick. In fact, he wagers, most of the creators shifting to Kick didn’t move for the looser moderation at all. “While they may have said that’s the reason, I think every single one of them were given a contract where they were making a lot more money than they would organically make,” he says. Clancy is quick to point out that Twitch’s moderation exists to make sure the platform isn’t “toxic.” That’s why they banned crypto gambling, and why they have policies against hate and harassment. But here’s where I push him. “Hate and harassment” are broad and flexible terms. On Meta platforms, it would’ve been considered hateful to call an LGBTQ+ mentally ill in 2024; now, it’s just free expression. So how firm are Twitch’s policies? “If you don’t like what somebody is saying, then don’t watch their channel,” Clancy says. “There are certain things that are off limits, but I don’t think that has changed. . . . We have the same policies, and I think most people still would consider that saying those words is hateful.” Twitch’s expansion plans One of the oddball entrants to the livestreaming game has been TikTok. Other mobile-first platforms had already launched streaming; celebrities have been over-exposing themselves on Instagram Live for years now. But Instagram Live is a monologue, not a marketplace. On TikTok, creators can now monetize their livestreams, either through receiving “gifts” from viewers or from affiliate marketing. That revenue model happens to look a lot like Twitch. Take those popular “NPC” streamers begging for roses on TikTok Live; five years ago, they might have been shilling for Twitch bits. Of course, TikTok’s future in the U.S. is anything but a sure thing. I ask Clancy about his thoughts on the TikTok ban. There would be pros and cons to a market without TikTok, he claims. “[TikTok] exposed new viewers to livestreaming, which at some level helps Twitch,” he says. “[But] if they’re not around, then there’s people that might be interested in streaming that we should be reaching out to.” That’s just one way that Clancy can get more creators on Twitch. Throughout our conversation, he gleefully lists the wide variety of streamers they host. Did I know T-Pain was on Twitch? Or what about the popular TikToker James Seo, who Clancy convinced to join Twitch while at a party for MrBeast? But these fresh faces are fundamental to Clancy’s approach, the reason why he thinks Twitch can continue its dominance. When they have the creators, the viewers will follow. View the full article

Ian Diamond defends agency’s handling of deep-seated problems with key labour force survey View the full article

Upbeat speech by Nick Thomas-Symonds comes ahead of official reset talks View the full article

The process of managing LLC business taxes can be confusing and overwhelming, but with the right understanding of the laws and regulations, it’s not as complex as it seems. That’s why we created this comprehensive guide to help you understand everything you need to know about LLC taxes. What is a Limited Liability Company LLC? An LLC is a type of business structure that combines the tax benefits of a partnership with the liability protection of a corporation. In an LLC, owners are referred to as “members,” and their personal assets are typically protected from company debts or lawsuits. The management structure of an LLC can be either member-managed or manager-managed, and profits and losses can be passed through to members and taxed as personal income. How is an LLC taxed by the IRS? An LLC, or Limited Liability Company, is a hybrid business structure that combines the features of both corporations and partnerships. As such, the taxation of an LLC is unique and can be confusing to understand. The Internal Revenue Service (IRS) applies different tax treatments to LLCs based on whether they are classified as Single Member LLCs or Multi-Member LLCs. Single Member LLCs Single Member LLCs are taxed by the IRS as a disregarded entity. This means that the LLC income and expenses are reported on the owner’s personal income taxes, along with all other income sources. The owner pays income tax according to their taxable income bracket, regardless of how much profit their business made that year. Multi-Member LLCs Multi-member LLCs are treated like a partnership for tax purposes and must file Form 1065 with the IRS each year. Each member then reports their share of profits and losses, which should be set in the LLC operating agreement, on their personal income tax return using Schedule E (Form 1040). In most cases, this allows them to take advantage of pass-through taxation, which allows all net income from the business to be taxed at individual rates rather than being subject to double taxation. Who has to pay taxes owed by an LLC? The IRS requires that each member of an LLC pay tax on their respective share of income, regardless of whether or not they are actively involved in the business. This implies that if one individual possesses a majority share in an LLC, they will be responsible for a greater share of the taxes compared to someone who holds only a minor stake in the company. If the LLC fails to make payments toward its taxes, all members can be held personally liable for the debt. LLC Tax Benefits LLCs provide several tax advantages that contribute to their popularity among small businesses. Here are some important tax benefits of registering as an LLC: Pass-Through Taxation: LLCs are taxed as “pass-through entities,” meaning their business income and expenses are reported on the individual member’s personal income tax returns. Since LLC owners don’t pay corporate federal income taxes, this eliminates the need for double taxation and allows for profits to be taxed at individual rates rather than corporate rates. Lower Taxes: The pass-through structure also allows LLC members to deduct certain business expenses from their gross income, reducing their overall tax liability. Some states also offer lower or no taxes for certain types of LLCs, such as those operating in multiple states or that qualify as S Corporations. Flexible Ownership Structures: LLCs offer flexible ownership options that allow members to decide how they want to divide up profits and losses among themselves without having to worry about complex partnership agreements between all owners. This makes the LLC structure one of the simplest ways to legally operate a business with multiple owners. How can an LLC minimize its income tax burden? An LLC can minimize its income tax burden by taking advantage of pass-through taxation, deducting business expenses from its gross income, retaining profits, and planning ahead. Members may also want to work with an experienced accountant or financial planner to ensure they are taking full advantage of any potential tax breaks that may be available. Proper planning and understanding of the various tax rules and regulations can help LLCs maximize their profits while keeping their taxes low. What can an LLC deduct from taxes? As a business owner, it’s important to understand what expenses you can deduct from your taxes to lower your tax bill. LLCs have the advantage of flexibility when it comes to taxation and can choose to be taxed as a sole proprietorship, partnership, S corporation, or C corporation business entity. Here is a list of common tax deductions that apply to LLCs: Business-related travel expenses Advertising and marketing expenses Legal and professional fees Rent or lease payments for business property Employee salaries and benefits Office supplies and equipment Vehicle expenses for business use Utilities and insurance premiums. Tax Tips for LLC Owners Are you an LLC owner? Do you know how to maximize your tax savings? Here are a few tips that can help: Review your expenses: Make sure to thoroughly examine all of your expenses, including both personal and business-related ones. This ensures that you can maximize all eligible deductions. Set up a retirement plan: Setting up a retirement plan for your LLC can result in great tax savings. Consider setting up a SEP IRA or a Solo 401(k). Understand the different laws: Every state has different laws regarding taxes and deductions. Make sure you understand the regulations in your state so that you are not subject to any penalties for non-compliance. FAQ Do LLC members pay self-employment taxes? LLC members do not typically have to pay self-employment tax if they are classified as “members” rather than “employees.” This is because LLCs are considered pass-through entities for federal tax purposes, meaning income and losses are passed through to the members and taxed at the individual level. LLC members can opt to be taxed as C corporations, in which case they may be subject to corporate taxes and thus have to pay self-employment taxes. Do LLCs pay state taxes? LLCs are subject to state income tax, just like any other business. Depending on the state, LLCs may have to pay corporate income tax, franchise tax, sales and use tax, or other separate LLC tax. LLCs generally need to register with their state and local government agencies, which may incur extra fees. Do LLCs owe payroll taxes? Yes, LLCs are required to pay payroll taxes if they have employees. These taxes consist of federal income tax withholding, Social Security and Medicare taxes (commonly referred to as FICA taxes), and federal unemployment tax (FUTA). LLCs are responsible for both the employer and employee portion of payroll taxes and must remit them to the appropriate tax agencies. How does an LLC affect personal taxes? LLCs provide their members with flexible taxation options, which can impact their personal taxes differently. LLCs may opt to be taxed as either a sole proprietor, partnership, or corporation for federal income tax purposes, each of which has different rules regarding how and when taxes are paid. LLC members do not generally pay federal income tax on company profits since they are usually subject to “pass-through taxation.” This means that the profits of an LLC will pass through to its members, who then report the income on their personal tax returns. YOU MIGHT ALSO LIKE: nondeductible expenses pros and cons of an LLC How to create an LLC types of small business LLC should freelancers establish themselves as LLC tax terms Image: Depositphotos This article, "LLC Taxes: Everything You Need to Know" was first published on Small Business Trends View the full article

The process of managing LLC business taxes can be confusing and overwhelming, but with the right understanding of the laws and regulations, it’s not as complex as it seems. That’s why we created this comprehensive guide to help you understand everything you need to know about LLC taxes. What is a Limited Liability Company LLC? An LLC is a type of business structure that combines the tax benefits of a partnership with the liability protection of a corporation. In an LLC, owners are referred to as “members,” and their personal assets are typically protected from company debts or lawsuits. The management structure of an LLC can be either member-managed or manager-managed, and profits and losses can be passed through to members and taxed as personal income. How is an LLC taxed by the IRS? An LLC, or Limited Liability Company, is a hybrid business structure that combines the features of both corporations and partnerships. As such, the taxation of an LLC is unique and can be confusing to understand. The Internal Revenue Service (IRS) applies different tax treatments to LLCs based on whether they are classified as Single Member LLCs or Multi-Member LLCs. Single Member LLCs Single Member LLCs are taxed by the IRS as a disregarded entity. This means that the LLC income and expenses are reported on the owner’s personal income taxes, along with all other income sources. The owner pays income tax according to their taxable income bracket, regardless of how much profit their business made that year. Multi-Member LLCs Multi-member LLCs are treated like a partnership for tax purposes and must file Form 1065 with the IRS each year. Each member then reports their share of profits and losses, which should be set in the LLC operating agreement, on their personal income tax return using Schedule E (Form 1040). In most cases, this allows them to take advantage of pass-through taxation, which allows all net income from the business to be taxed at individual rates rather than being subject to double taxation. Who has to pay taxes owed by an LLC? The IRS requires that each member of an LLC pay tax on their respective share of income, regardless of whether or not they are actively involved in the business. This implies that if one individual possesses a majority share in an LLC, they will be responsible for a greater share of the taxes compared to someone who holds only a minor stake in the company. If the LLC fails to make payments toward its taxes, all members can be held personally liable for the debt. LLC Tax Benefits LLCs provide several tax advantages that contribute to their popularity among small businesses. Here are some important tax benefits of registering as an LLC: Pass-Through Taxation: LLCs are taxed as “pass-through entities,” meaning their business income and expenses are reported on the individual member’s personal income tax returns. Since LLC owners don’t pay corporate federal income taxes, this eliminates the need for double taxation and allows for profits to be taxed at individual rates rather than corporate rates. Lower Taxes: The pass-through structure also allows LLC members to deduct certain business expenses from their gross income, reducing their overall tax liability. Some states also offer lower or no taxes for certain types of LLCs, such as those operating in multiple states or that qualify as S Corporations. Flexible Ownership Structures: LLCs offer flexible ownership options that allow members to decide how they want to divide up profits and losses among themselves without having to worry about complex partnership agreements between all owners. This makes the LLC structure one of the simplest ways to legally operate a business with multiple owners. How can an LLC minimize its income tax burden? An LLC can minimize its income tax burden by taking advantage of pass-through taxation, deducting business expenses from its gross income, retaining profits, and planning ahead. Members may also want to work with an experienced accountant or financial planner to ensure they are taking full advantage of any potential tax breaks that may be available. Proper planning and understanding of the various tax rules and regulations can help LLCs maximize their profits while keeping their taxes low. What can an LLC deduct from taxes? As a business owner, it’s important to understand what expenses you can deduct from your taxes to lower your tax bill. LLCs have the advantage of flexibility when it comes to taxation and can choose to be taxed as a sole proprietorship, partnership, S corporation, or C corporation business entity. Here is a list of common tax deductions that apply to LLCs: Business-related travel expenses Advertising and marketing expenses Legal and professional fees Rent or lease payments for business property Employee salaries and benefits Office supplies and equipment Vehicle expenses for business use Utilities and insurance premiums. Tax Tips for LLC Owners Are you an LLC owner? Do you know how to maximize your tax savings? Here are a few tips that can help: Review your expenses: Make sure to thoroughly examine all of your expenses, including both personal and business-related ones. This ensures that you can maximize all eligible deductions. Set up a retirement plan: Setting up a retirement plan for your LLC can result in great tax savings. Consider setting up a SEP IRA or a Solo 401(k). Understand the different laws: Every state has different laws regarding taxes and deductions. Make sure you understand the regulations in your state so that you are not subject to any penalties for non-compliance. FAQ Do LLC members pay self-employment taxes? LLC members do not typically have to pay self-employment tax if they are classified as “members” rather than “employees.” This is because LLCs are considered pass-through entities for federal tax purposes, meaning income and losses are passed through to the members and taxed at the individual level. LLC members can opt to be taxed as C corporations, in which case they may be subject to corporate taxes and thus have to pay self-employment taxes. Do LLCs pay state taxes? LLCs are subject to state income tax, just like any other business. Depending on the state, LLCs may have to pay corporate income tax, franchise tax, sales and use tax, or other separate LLC tax. LLCs generally need to register with their state and local government agencies, which may incur extra fees. Do LLCs owe payroll taxes? Yes, LLCs are required to pay payroll taxes if they have employees. These taxes consist of federal income tax withholding, Social Security and Medicare taxes (commonly referred to as FICA taxes), and federal unemployment tax (FUTA). LLCs are responsible for both the employer and employee portion of payroll taxes and must remit them to the appropriate tax agencies. How does an LLC affect personal taxes? LLCs provide their members with flexible taxation options, which can impact their personal taxes differently. LLCs may opt to be taxed as either a sole proprietor, partnership, or corporation for federal income tax purposes, each of which has different rules regarding how and when taxes are paid. LLC members do not generally pay federal income tax on company profits since they are usually subject to “pass-through taxation.” This means that the profits of an LLC will pass through to its members, who then report the income on their personal tax returns. YOU MIGHT ALSO LIKE: nondeductible expenses pros and cons of an LLC How to create an LLC types of small business LLC should freelancers establish themselves as LLC tax terms Image: Depositphotos This article, "LLC Taxes: Everything You Need to Know" was first published on Small Business Trends View the full article

Many companies are considering greater automation as employment costs rise, but there are pitfalls View the full article

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators, but staying ahead means working efficiently. That’s where these tools come in. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. This list has everything you need to save time, focus on what you do best, and absolutely crush it this year. Each tool is categorized for easy browsing, with the standout features and pricing you need to make quick decisions. So, whether you’re managing social media, editing videos, or planning content, you’ll find something here to make your life easier. Ready to streamline your workflow and reclaim your time? Let’s dive in. Tool Category Standout feature Pricing Buffer Social Media Scheduling Visual calendar for scheduling posts Free plan; Paid plan from $6/month Claude AI General Productivity Long-form AI writing with context Free; Paid plan from $20/month xTiles Visual Planning Drag-and-drop visual boards Free; Paid plan from $15/month AudioPen Voice-to-Text Notes Turns messy thoughts into clear text Free; Paid plan from $99/year Descript Audio & Video Editing AI-powered transcription and editing Free; Paid plan from $19/month OpusClip Content Repurposing Repurposes long videos into shorts Free; Paid plan from $15/month Spiral Content Repurposing Transforms existing long-form text into bite-sized content Free trial; Paid plan from $15/month Riverside.fm Remote Podcast Recording Studio-quality recording remotely Free; Paid plan from $19/month tl;dv Meeting Productivity Summarizes and transcribes meetings Free; Pro from $19/month BufferBest for scheduling social media content Consistency is key to growing your audience on social media (here’s some data to prove it), but let’s face it — it can feel like a full-time job. That’s why Buffer is a game-changer for creators looking to streamline their workflow. With Buffer, you can schedule posts across platforms like Instagram, X/Twitter, LinkedIn, and Facebook with a simple drag-and-drop calendar. It doesn’t stop there: Buffer’s analytics help you see what’s working, while its AI Assistant makes brainstorming and repurposing content effortlessly. Standout feature: The Create space to store content ideas and work on them as they take shape + tags! Buffer's auto-scheduler also allows you to eliminate guesswork when timing your posts, ensuring your content goes live when your audience is most active. Pricing: Free for up to three channels, with paid plans starting at $6/month per channel. 💡Pro Tip: Explore our Social Media Post Creator for free—no sign-up required!Claude AIBest chatbot for productivity Claude AI by Anthropic is an all-in-one productivity assistant disguised as a chatbot that can help with everything from analyzing data to summarizing lengthy documents. If you’ve ever found yourself overwhelmed by a complicated task or stuck on how to begin a project, Claude can be a second brain to streamline your workflow. One of its most impressive features is context retention — Claude can take really long inputs (think entire reports or research papers) and provide concise summaries, bullet points, or actionable insights in return. It’s perfect for creators juggling multiple projects or tackling research-heavy tasks. Standout feature: Claude’s ability to process and summarize extremely long documents without losing key details. Pricing: Free plan with limited features.Pro plan starts at $20/month for advanced capabilities.Team plan starts at $25/month per user.xTilesBest for visual planning and collaborative brainstorming. If you love organizing ideas visually or mapping out projects in a way that makes sense at a glance, xTiles is the tool for you. It’s like Notion and Figma had a baby with its infinite canvas and ability to lay out notes, links, images, and ideas exactly how you want. xTiles works like a digital whiteboard but smarter. Its drag-and-drop interface allows you to rearrange content effortlessly, and its built-in templates mean you can start organizing your projects in seconds. Whether you’re planning your next big content series, creating mood boards, or brainstorming strategies, xTiles helps you visualize your ideas and make them actionable. Plus, xTiles works across devices, so your projects are always accessible. Standout feature: The infinite canvas and drag-and-drop interface Pricing: Free Plan: Includes basic features like limited storage and access to standard templates.Starter Plan: $5 per user/month (billed annually)Plus Plan: $7 per user/month (billed annually)AudioPenBest for turning spoken thoughts into structured text. If you’re the kind of creator who thinks better out loud, AudioPen is about to become your favorite productivity tool. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on. Whether you’re drafting meeting notes, planning an email, or brainstorming for your next project, AudioPen simplifies the process. Just hit record, speak your thoughts, and let the tool’s AI-powered transcription service do the heavy lifting. What sets this particular tool apart is its ability to organize and polish your ideas so they sound as professional as if you’d written them down from scratch. Standout feature: Converts voice notes into structured, polished text with minimal effort. Pricing: Free Plan: Includes up to 10 stored notes.Premium Plan: $99/year, offering unlimited note storage and additional features.💡Check out this article on creating content as a verbal processorDescriptBest for comprehensive, AI-powered audio and video editing Descript stands out as a versatile creation and editing tool that combines audio and video editing with powerful AI capabilities, streamlining the production process for creators of all levels. Descript's interface allows you to edit your media as easily and quickly as text and is by far my most-used feature. Within the desktop app, you can cut, copy, and paste sections of your content directly from the transcript and instantly reflect the changes in your media. This is the most straightforward approach to editing I’ve found. Another one of Descript's standout features is Overdub, an AI-driven tool that lets you create a text-to-speech model of your voice. This means you can generate new content or make seamless corrections to your recordings without re-recording. You can also screen record with Descript, which is ideal for tutorials, presentations, or product demos. The platform also provides a range of export options and allows you to publish your content directly to platforms like YouTube or save it in various formats for distribution. Standout feature: Text-based editing for audio and video Pricing: Free Plan: Includes 1 hour of transcription per month, screen recording, and basic editing features.Hobbyist Plan: At $12 per user/month (billed annually)Creator Plan: Priced at $24 per user/month (billed annually)Business Plan: For $40 per user/month (billed annually)OpusClipBest for repurposing long-form video If you create long-form videos, then you’ve probably also experimented with turning them into bite-sized, shareable clips. OpusClip is an AI-powered tool designed to streamline this process, enabling creators to generate multiple short clips from a single long video efficiently. OpusClip uses advanced AI to analyze your long-form content, identify compelling segments, and automatically generate short clips optimized for social media sharing. This includes adding dynamic captions, adjusting aspect ratios, and ensuring each clip is engaging and coherent. Standout feature: The ability to transform a lengthy video into multiple short, platform-ready clips with minimal input. Pricing: Free Plan: Offers 60 minutes of video processing time per month.Pro Plan: Starts at $19 per month, providing additional processing time and advanced features.SpiralBest for automating repetitive writing tasks with AI. For creators and teams looking to streamline their writing processes, Spiral’s the perfect tool for you. This AI-powered tool is designed to automate repetitive writing and creative tasks, allowing you to focus on more strategic aspects of your work. Spiral enables you to build customizable workflows to transform your content into various formats, such as tweets, proposals, summaries, and more. By training the tool with examples, it learns to produce outputs that match your unique voice, tone, and style. These workflows are super easy to set up (it only took me 5 minutes to create my first). Once created, you can share them with your team to ensure consistency across all communications. Standout feature: Reduces the time spent on repetitive content creation. Pricing: Free Plan: Offers basic features suitable for individual use.Pro Plan: Priced at $12 per user/month (billed annually), this plan includes advanced features and collaborative tools.Riverside.fmBest for high-quality remote podcast and video recording When it comes to creating content collaboratively while remote, maintaining top-tier audio and video quality can be challenging. Riverside.fm addresses this issue by providing a platform that records locally on each participant's device, ensuring studio-grade recordings regardless of internet stability. Riverside.fm captures uncompressed audio and up to 4K video locally, then uploads these files during the session, resulting in clear and professional content. Its user-friendly interface allows creators to invite guests with a simple link, facilitating seamless remote interviews or discussions. We’ve ben using it to record the Bufferchat Podcast here at Buffer at have found it seamless. The platform also offers live streaming, enabling creators to broadcast sessions directly to platforms like YouTube, Facebook, and Twitter. Post-production is streamlined with features like separate track downloads for each participant, facilitating precise editing. Standout feature: Local recording ensures high-quality audio and video, independent of internet connection issues. Pricing: Free Plan: Includes 2 hours of separate audio and video tracks (one-off), unlimited single-track recording and editing, up to 720p video quality, and a Riverside watermark.Standard Plan: $15/month (billed annually)Pro Plan: $24/month (billed annually)tl;dvBest for recording, transcribing, and summarizing virtual meetings In the era of remote work, capturing and organizing meeting insights is crucial. tl;dv (too long; didn’t view) is an AI-powered tool designed to record, transcribe, and summarize meetings across platforms like Zoom, Google Meet, and Microsoft Teams. With tl;dv, you can record meetings in high-quality video and audio, and get real-time transcription, ensuring every detail is captured. So, for those calls with potential brand partners, you always have every item discussed within reach. One of tl;dv's standout features is its AI-driven meeting summaries. After a meeting, the tool automatically generates concise summaries, highlighting key moments and action items. These summaries can be customized to focus on specific topics or keywords, ensuring that the most relevant information is readily accessible. Plus, it doesn’t hurt that the tl;dv team creates great social media content and is a model of how B2B companies can create high-performing content. Standout feature: AI-generated meeting summaries and customizable note-taking enhance post-meeting productivity. Pricing: Free Plan: Offers unlimited meeting recordings and transcriptions, along with basic AI features.Pro Plan: Priced at $20 per user/monthWhat tools would you add to this list?The right tools don’t just save you time—they empower you to create better, faster, and smarter. Every tool on this list was selected to free up your energy for what matters most: your creativity. But this isn’t an exhaustive list—there are countless tools out there tailored to different workflows and needs. What tools have you tried and loved? Share your favorites with us in the comments! If you’re hungry for more tools to elevate your productivity, here are some more articles from the Buffer blog: 8 of the Best AI Productivity Tools to Help You Optimize How You Work7 of the Best AI Image Generators for Creators and Marketers + Example ImagesThe 7 Best AI Video Tools for Creators and Marketers, Tried and TestedView the full article

The move extends the technology company beyond origination functions by pairing it with a former Mortgage Builder platform its parent company also owns. View the full article

Instagram Stories are one of the first things I tap on when I open the app. I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed. Many Instagrammers will spend hours creating beautiful Instagram Reels and photo posts, but ignore their Instagram Stories — and they’re missing a trick here. The Instagram Stories feed appears right at the top of your followers’ screens when they open the app. And if they’re anything like me, tapping on the lit-up profile pictures is tough not to do. "Stories is designed to really connect people with others that they know in real life, their friends," Instagram Head, Adam Mosseri, shared in a recent reel. "If you want to reach the most people possible, post to feed, but if you want to use stories, remember that they are a way to reach your most passionate audience." There are currently over 500 million people creating and watching Instagram Stories on their mobile devices every day. And one in three people has said they become more interested in brands and products after seeing stories about those brands that feature those products. In short, IG Stories boost your reach and engagement and, in some cases, influence purchasing behavior. Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships with your followers and, if you're a business, could boost customer loyalty. In fact, the Instagram Story feature was built to help Instagrammers share quick photos and videos with their followers to highlight what makes them unique. Plus, stories give your audience a small peek into what goes on behind the scenes — and followers love that. Whether you’re an e-commerce brand, a content creator, an influencer, or a small business, Instagram Stories is a great medium for you to build brand awareness. 👋Did you know you can plan, prep, and schedule your Instagram Stories in advance? Here’s how →What is an Instagram Story?An Instagram Story is a feature that allows users to post photos or videos that automatically disappear within 24 hours. They appear in a vertical format and are fast, memorable, and fun by design. When you post a story, a colorful ring appears around your profile picture, telling your followers they can tap on your profile photo to see what you’ve just posted. Your profile picture with the colorful ring around it also gets added to the top row of your followers’ home screens — making it the first thing they see. IG stories are a perfect way for creators and brands to experiment with different kinds of content because, unlike your permanent curated feed, stories disappear in 24 hours. Small business owners use their stories to post everything from unedited videos of their everyday lives to photos of their new products and short clips of them answering FAQs. Creators and influencers may want to leverage stories slightly differently by taking followers along for a day in their lives, showing behind-the-scenes footage, or just chatting to followers about an experience they may relate to. How to post a story on InstagramNow that you know what a story is, it's time to get into how you can post your own. Here’s a tutorial to walk you through posting your Instagram Story. Step 1: Go to your home page and swipe left from any point on the screen to open the Instagram camera application. You can also access the Instagram camera by tapping the “+” button at the bottom of the screen and then tapping “Story.” Step 2: Within the camera application, you can choose to either create brand new content for your story by tapping the white circle at the bottom-middle portion of the screen, or upload photo or video content you’ve previously created by tapping the album icon on the lower-left portion of your screen. If you choose to upload an existing photo, take note that Instagram Story dimensions are 1080px by 1920px. If you choose to create new content on the spot, you can create different types of stories, as listed below. Step 3: Once you’ve created your story, you can add stickers, emojis, and filters to it, draw on it, add text to it, and more. You can even mention or tag people or engage your followers through polls, quizzes, and other fun features (we’ll get into all these options in a moment). If you want to create stories even faster, you can create your content ahead of time in bulk and schedule those stories with in advance with Buffer’s planning and scheduling application. Buffer's Story tools will show you what your story is going to look like when it's live and let you schedule it ahead of time, too. Different types of Instagram StoriesInstagram recently axed a couple of its old story-sharing options (R.I.P Photobooth and Hands-free), but there are still five different IG Story types to play with. For more variety, scroll down to our section on stickers. 1. Standard: A regular photo or video, which is the default Instagram Story option. In this mode, you can use Instagram Story filters, which will appear at the bottom of the app. 2. Create: Text or stickers (we’ll talk about the sticker options below) on a solid background. Instagram has a ton of fun options for the various texts, including different fonts. Accounts usually use text stories to pose a question, tell a story, or create mini-blogs within their Instagram Stories. 3. Boomerang: A really short video that plays forward and backward on a loop. 4. Layout: A collage of different photos. 5. Dual: A feature that uses both your front and back camera to snap a pic, so your followers can see you and what you’re working on. Those familiar with the BeReal app will find this feature very familiar. What are IG Story Highlights?Instagram Story Highlights are collections of Instagram Stories that you curate, and they’re located at the top of your profile in the form of tappable circles. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. Story highlights appear directly below your bio, so they are one of the first things your followers see when they go onto your profile. For brands, these highlights are a great place to save important information (e.g., restaurant menus, product lists, etc.) upfront. They’re also a good spot for testimonials and case studies — when you re-share customers’ stories about how happy they are with your product or service, instead of letting those testimonials disappear, save them in a story highlight. As a creator, you may want to save highlights about important life events, brand partnerships, or affiliate shopping links so your followers can easily find products you love. Here’s a step-by-step guide to creating your own Instagram Story Highlights: Go to your profile page by tapping your profile photo located at the lower-right corner of your screen.Tap the ‘New’ circle located right underneath your bio to the left.Choose some Instagram Stories from your archive and then tap the ‘Next’ button on the top-right corner of your screen.Give your highlight a name.Optional: Edit your highlight cover by either uploading an image from your device’s camera roll or choosing one of your featured stories.Once you’re done, your Instagram Highlight will appear as a bubble on your profile. You can have as many highlights as you like, and they will stay on your profile until you remove them. To edit or remove a highlight, just tap and hold that highlight on your profile. Instagram Story Stickers to boost engagementInstagram Stories are so powerful because they build loyalty and increase engagement by humanizing your brand. Your followers probably already love your brand — sharing true, relatable, or interesting stories through a series of Insta Stories will encourage them to keep coming back to your Instagram account and interacting with your content (which eventually leads to more engagement or conversions). Now, Instagram has made it even easier for creators and brands to harness the power of stories and create engaging content: stickers. What are Instagram Story Stickers?Instagram Story Stickers are cartoons, GIFs, or text you can place over your stories to make them more engaging and interactive. You can use stickers to add some text to your videos to tell a story or add a poll to a photo of your new products to ask your followers which ones they're most excited about. To add stickers to your story, take or upload a photo or video, and then tap the stickers button (a smiley face on the top right of the screen) to find customizable stickers for the weather, the current time, location, and more. You can move stickers by dragging them across your screen and resizing them by pinching or expanding them with two fingers.Instagram has also launched new types of stickers — like the shop sticker and saptions sticker — to help Instagrammers with professional and business accounts increase accessibility and engage their story viewers. Here are some of my favorites: 1. ‘Add Yours’ stickerInstagram’s ‘Add Yours’ sticker allows creators to make public threads to connect content with a similar theme. When more users add their Stories to the sticker, it creates a content chain. The main goal of the Add Yours sticker is to encourage collaboration between users. It also helps brands become discovered: if you click the sticker in someone’s story, Instagram will show you everyone who has contributed to a thread. 2. Stories captions stickerInstagram introduced the stories captions sticker to increase the accessibility of their platform. You can add automated text captions to your stories by simply adding this sticker. Note that this feature is currently only available in some languages and locations. Source: @mollyburkeofficial3. Shopping stickerIf you have Instagram Shopping set up for your business account, you can use the shopping sticker to add clickable product icons to your story Source: @baumundpferdgarten4. Donation stickerThe donation sticker is an interactive sticker Instagrammers use to encourage donations to a specific cause. People who tap the sticker can donate within Instagram to the linked cause. ParentsTogether uses its Instagram Stories to encourage donations for its fundraising drive.5. Quiz stickerThe quiz sticker lets you add an interactive, multiple-choice-type question to your Insta Stories so you can ask your followers fun questions and see which ones get the right answer. 6. Questions stickerThe question sticker has a blank that lets your followers answer a question you pose. It can help you gather some insights into what your followers or customers love, what they're interested in, what they'd like to see, and more. 7. Poll stickerThe Poll Sticker allows you to ask your followers a question, giving them four poll options to choose from. All the sections are fully customizable, and you can easily share the results to your story, too. 8. Countdown stickerIf you want a product launch or event at the forefront of your follower’s minds, include this sticker so they can quickly tap to get a reminder for the date. Some other fun stickers you can use are: Location sticker: Tag your locationMusic sticker: Add a songHashtag sticker: Tap into a trending Intagram hashtag or create your ownTime and/or weather sticker: Add to personalize your contentGIF sticker: Adds a fun, interactive elementMention sticker: Tag a user accountThe Instagram Story link sticker replaces 'swipe up'You no longer need to have over 10,000 followers to share a link in your Insta Stories! As of 2021, the Instagram Story link sticker officially replaced the swipe-up feature. This sticker makes links highly visible, and they can be placed anywhere on your Story. The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website. In a statement, Instagram shared their reasoning behind the change: “We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do.” How to add a link to your Instagram StoryGo to your Instagram Stories sticker tray and tap the sticker that reads “link.”Paste your link into the link field.If you have a long or unwieldy URL, tap the “Customize sticker text” button to type in any text you’d like.Change the color of your sticker by tapping on it.Instagram Story AnalyticsIf you have an Instagram Creator or Business account, you can access Instagram analytics. Your profile analytics and story analytics are different, but both contain important data that can help you create more of the content your followers love. You can access your IG Story analytics for a specific story by tapping the story, then the ‘Activity’ icon on the lower-left corner of your story post. From there, tap on the bar graph button on the left. From your analytics, you will see: How many followers and non-followers your story has reachedHow people interacted with your story (i.e., tap next, finish the story, go back, tap a sticker, exit)How many Instagram Story views you receivedHow many people followed you after viewing that StoryYou can find out which pieces of content are the most engaging based on Instagram’s Story analytics. If you need more in-depth information, you can check out Buffer’s Story analytics dashboard. Instagram InsightsYou’ll be able to access all this data and more via Instagram Insights, where all the metrics for your Instagram posts — stories, carousels, reels, and more. Yes, you’ll even find stats for Instagram Stories that have already expired. To get to your insights: Tap on your photo on the bottom right of your app to get to your profileTap the ‘Professional dashboard’ button beneath your bio For metrics specific to your Instagram Stories, tap on ‘Content you shared’Tap the ‘All’ button on the top left, then tap ‘Stories’Your stories will automatically be arranged by reach, from highest to lowest. Tap on a specific story to get more data, such as reach, likes, replies, shares, and more.A winning Instagram Story strategySpontaneously creating Instagram Stories and sharing snippets of your life with your followers is a great way to build engagement and start learning about the feature, but to really grow with IG Stories, you need a solid strategy.On average, social media campaigns on Instagram see about a 20% increase in reach when Instagram Stories are involved. Use the Instagram algorithm to your advantage by using stories to drive interactions with your followers. Little changes, like frequency of posting, using in-app features, and posting at certain times of the day, will help your algorithmic ranking. 1. Post Instagram stories dailyOur Instagram Stories research suggests that posting between one and seven Insta Stories per day will yield the best results. Over 70 percent of accounts who posted within this range had a high stories completion rate. Completion rate is determined by calculating the number of times your Stories were watched from the first Story frame all the way to the last Story frame within the given 24-hour time period.This means that if you post between one to seven stories, the chances are 70 percent of your audience will stick around until the end of your last post. If you post longer stories, the drop-off isn’t too bad. You can still see completion rates above 50 percent for Stories that are made up of more than 20 photos and videos. 2. Post stories consistently and at optimal timesConsistency is key to social media, and the Instagram algorithm agrees. Given that stories only last for 24 hours, you want to maximize the reach of that content. Consider posting your story content a few times in one day and sharing your photos and videos in bite-sized chunks. Another factor to consider is posting your story content at the times when your followers are most active on the app. According to our analysis of the best time to post on Instagram, weekday afternoons are best for engagement, but there are other hotspots to take advantage of during the week, too. 3. Take advantage of creative features and toolsAs you'll have seen above, Instagram has tons of fun story features. It's worthwhile to create your stories right on Instagram where possible. Why? Instagram's algorithm won’t promote content from other apps. For example, in February 2021, Instagram shared that it is de-prioritizing content that features a TikTok watermark. So, if you cross-post a TikTok to IG Reels or Stories, it's going to get less visibility than something created natively in the Instagram app. If you're keen to schedule your stories in advance, fear not — Buffer's notification publishing will allow you to make a few quick tweaks in Instagram before the story is published (like adding music or a poll, for example). 4. Use Instagram Story Ads to boost reach, engagement, and conversionsStories created for ad placements help small business owners drive awareness for their brand by sending traffic to a website or an in-app shop. Story ad placements take up a user's full screen, which means you can eliminate competing distractions like notifications and in-feed content from other brands. Here are a few ads we’ve recently spotted on Instagram: To save you time on content creation, make use of existing stories saved in your highlights. If you have an IG shop, you can use product links so users can purchase your products directly through the ad. Check out our starter guide. It includes ad specs and tips for creating ad creatives. All you need to get started is a Facebook ads account! 6. Use Instagram Story templates to make your story popThere are perks to tapping into templates to create visually appealing Instagram Stories. For one thing, you can batch create them (making it oh-so-much easier to schedule your stories in advance). It’s also a great way to maintain brand consistency that you can even carry across your Instagram Reels and carousel posts. Check out these 11 places to find scrollstopping Instagram templates. (Spoiler: Canva is not the only place for great free ones.) Take your Instagram Stories to the next level with BufferStories have become an incredibly important part of brand awareness and should absolutely be included in your Instagram marketing strategy. With Buffer, you can plan, preview, and schedule your Instagram Stories ahead of time, so you have everything ready to post with a single push notification. Get started for free now → View the full article

In the classic rockumentary This Is Spinal Tap, there’s a moment when a band member demonstrates an amplifier that goes to 11—one louder than 10. While it’s a cheeky metaphor, I’ve often thought about how leadership can adopt a similar ethos, pushing beyond boundaries to foster exceptional teams. It’s definitely easier said than done. Yet one thing that really pushes us to 11 is moving from a set of individual leaders to a distributed leadership. But building a global team of self-starters isn’t just about ambition or delegation. It’s about cultivating a culture of teamwork that empowers independence, ownership, and creativity at every level. I’ve found the following five leadership principles to be pivotal in my company’s culture—particularly when it comes to building a team of self-starters. 1. Live and let others live Leadership isn’t about control, it’s about enabling others to do their best work. By eliminating micromanagement, we empower the team to take charge of their processes and outcomes. Firstly, asynchronous work—the practice of working that doesn’t require all team members to be online simultaneously—is a cornerstone of our culture. We don’t expect immediate communications—everyone fine-tunes their own processes focusing on results rather than attending endless meetings. We choose asynchronous work despite the ongoing trend toward returning to the office (RTO). Asynchronous work drives productivity beyond the confines of a physical office, making it particularly effective for distributed teams across different time zones. By embracing asynchronous communication—whether you operate remotely or, as in our case, in a hybrid model—companies can build autonomous, resilient, flexible teams capable of succeeding beyond the office. More importantly, asynchronous work powers the “flow state“—where a person is fully immersed in the activity. Asynchronous work protects time and concentration that requires you to get to that state and reduces interruptions. For example, we implement “no meeting Wednesdays,” which is a dedicated day that enables our team members to reach their flow state. 2. Make it your job Radical ownership isn’t just a buzzword; it’s our business philosophy. Accountability and responsibility for the outcomes empowers team members to own decisions that impact those outcomes—thus, growing a leadership mindset. As a result, those team members who never say “It’s not my job” grow into the most loyal ones, with a strongest sense of belonging. For us, radical ownership also means admitting mistakes and adjusting to avoid them in future. A mistake doesn’t equal failure. However, the inability to learn from it is. Constant striving for self-improvement, proactivity in detecting mistakes, and radical candor in assessing work is the most efficient professional growth route. One of the guiding principles that we abide by is “don’t sweep dirt under the rug.” This translates into taking immediate responsibility when something goes wrong and finding a solution. For example, if a product launch didn’t meet user expectations, the team takes ownership, analyzes feedback, and implements changes swiftly. This results in improved user satisfaction and a stronger product. 3. Deliver every day Leadership, at its core, is about delivering outcomes—a combination of quality, quantity, and timeliness. We expect our team to focus on daily outcomes, which in turn power weekly, monthly, and yearly results for the business. That way, each day is a productive end-to-end sprint, with goals and outcomes. “I did,” not “I was doing” principle cultivates ownership and accountability at every level. This principle has reshaped how we approach tasks: breaking them into smaller, manageable parts to accelerate delivery and validate hypotheses sooner. Companies like Microsoft adopt similar principles of micro productivity. Speed, combined with precision, becomes the ultimate differentiator. 4. Default to action Keeping up with the previous three cornerstones of our culture needs an action-focused attitude. “Always default to action” guiding principle ensures that we do the work, even if the team works asynchronously. There would be times when decision-makers are not immediately available. In these times, we encourage team members to take initiative and act based on common sense, then refactor and adapt later. Or, if it’s a very specific task hitting a dead end, to use the “waiting” time for something useful—like going for a walk or exercising. A study from Gallup reveals that personally accountable employees are 2.5 times likely to be engaged in their jobs. By instilling the action-driven culture, we’ve built a team that doesn’t wait for permission to succeed. 5. Know where to draw the line Finally, leadership is about balance, which means knowing when to ask for help and when to step up. For us, this means differentiating a request for help (“Which of two color options would work?”) from dumping the responsibility (“I don’t know what colors would work”). It also means resolving issues rather than making excuses, and taking calculated risks rather than resorting to inaction in the face of ambiguity. Building a culture of trust, accountability, and innovation required to develop a team of self-starters is definitely not an overnight project and needs commitment. However, it fosters a team where leadership isn’t confined to titles but is a shared responsibility. Looking ahead, I envision a corporate culture where radical ownership becomes the norm. By empowering individuals to lead from where they are, we can unlock extraordinary potential and redefine what’s possible, both in business and beyond. View the full article

In the history of the National Assessment of Educational Progress (NAEP), eighth-grade reading scores have never been this low. According to new data, 33% of eighth graders in the United States have “below basic” reading levels. That’s even below the sub-proficient level, “basic,” at which 37% of eighth graders score. The NAEP has been administering their reading assessment since 1992, when 31% of eighth graders were “below basic.” But then it went down; in 2013, that “below basic” figure reached a low of 22%. Now, it’s reached an all-time peak. When reading scores go down, blame is inevitably pointed at teachers. Twenty-four years ago, then-President George Bush effectively tied schools’ Title I funding to their ability to show testing progress. But the smartphone era has brought us dwindling attention spans and plummeting reading levels. The issue isn’t the teachers; it’s the tech. How bad is tech for children’s reading? This dip in reading scores extends beyond the teachers. In a new paper for the American Enterprise Institute, researcher Nat Malkus tracked the rise and fall in student testing scores over the past decades. Since the pandemic, performance has sharply declined for students. But adults have also been scoring poorly on performance assessments, with those scores moving in a parallel trend to children. It must be something beyond the classroom, Malkus surmises, that is dumbing us (and our children) down. While Malkus is reluctant to point the finger at one specific external factor, there’s a strong case for tech. In the Surgeon General’s 2023 advisory on youth mental health, they noted that excessive social media usage could lead to changes or malformation of the amygdala, the part of the brain associated with learning. Social media is also rapidly destroying our focus. Per psychologist Gloria Mark, the average computer-focused attention span in 2004 was 2.5 minutes; now, it’s 47 seconds. When we cannot focus on long-form tasks, reading is left by the wayside. But the research here is patchy. Much of it is limited to the medium; there’s a long-proven track record that students’ comprehension goes down when material is read off a screen, or that reading online ruptures the ability to consume large quantities of text. Discourse has also localized around mental health, like to set age restrictions on social media platforms, or even a cigarette-style hazard warning. (Across most of these conversations, Jonathan Haidt remains the perennial boogeyman, loved by his fans and reviled by his critics.) But these overlapping timelines are hard to ignore. Reading levels plummeted in the pandemic, the same period in which technology usage (and over-usage) spiked. The NAEP’s “below basic” reading statistic first began climbing in 2019, the same year TikTok reached one-billion installs. While more than half of American kids play Roblox, 29% of 13-year-olds say they’ve never or hardly ever read for fun. Can reading levels recover? There are small but mighty movements to break up the stranglehold tech has over America’s children. New York is pushing closer to an in-school cellphone ban. Other states across the partisan divide, from California to Florida, have already instituted their own versions of the policy. More parents are cutting their kids off from YouTube, TikTok, and Fortnite. But the damage may already be done. Eighth graders in 2019 (when the “below basic” reading level percentage started to tick up) are now in college. And, among today’s college students, reading is on the decline. Professors are dealing with classrooms full of students who are unwilling or unable to complete basic reading assignments. Those reading levels likely won’t turn around anytime soon. When the next, even-lower batch of statistics comes out, let’s not blame the teachers. It’s our iPhones that deserve the scrutiny. View the full article

Last year, when an apple orchard in rural Washington State invested in new cold storage equipment, the price was steep—$187,000. The farm had won a USDA grant that was supposed to cover half of the cost of the technology, which is being shipped to the farm now. But after the Trump administration paused spending on energy grants and loans, the farmers are questioning whether they’ll ever be paid back. The project will save the orchard thousands each year on energy bills, and the benefits extend beyond the orchard itself: The equipment can save 500 megawatt-hours of energy each year, or roughly as much electricity as a million-dollar solar farm could generate. In an area where data centers are proliferating and sucking up power, the energy efficiency could play a meaningful role in supporting the electric grid. The grant was one of dozens that a startup called Zero Emissions Northwest helped farmers and rural business owners secure through the USDA over the last 15 months. The projects were designed to help rural businesses save money by saving energy, using American-made equipment, from heat pumps to a Chevy Silverado EV that would save a farmer $12,000 a year in fuel costs. The USDA funding was one piece of the Inflation Reduction Act, which Congress passed in 2022 with bipartisan support. But because Trump signed an executive order on his first day that paused any spending through both the Inflation Reduction Act and Bipartisan Infrastructure Law for 90 days, some of the projects may never happen. Other business owners with projects underway, like the apple orchard, are now stuck with bills that they can’t afford. “Some people are very frustrated—they’ve spent $100,000 on a project, and they were expecting to get paid this month, and they haven’t,” says David Funk, founder and president of Zero Emissions Northwest. The grantwriting startup had been growing quickly over its 1.5-year existence. Before Trump took office, the startup submitted invoices for work that it had done in the last quarter of 2024; it had previously been told by government officials that grants that were already committed would be paid. But last week, it learned that the funding for its own operations was frozen. Funk was forced to furlough his employees. (The company is a contractor for USDA, and gets paid a fee by its clients only if they win a grant.) A long list of other companies are also being affected by the pause in funding. One source told me about an early-stage mapping startup that had won multiple different grants to bring its product to market; now it plans to shut down. (The startup didn’t respond to a request for an interview.) Several companies said they weren’t ready to talk publicly. “We can’t even predict what’s going to happen at this point,” one startup founder said. “All of the rules that we abided by in the past just went out the window.” That’s true both for small startups, like Zero Emissions Northwest, and larger companies with infrastructure projects that are underway or poised to begin. The uncertainty of clean energy tax credits adds to the challenge. “The impacts are huge,” says Bob Keefe, executive director of E2, a national, nonpartisan group of business leaders and investors with a focus on both the environment and the economy. “You’re starting to see some companies cancel projects.” One E2 member with an EV charging company told Keefe that the company would likely have to furlough some staff and give other employees pay cuts. “They quite literally may be going out of business,” he says. The company went to six different banks to try to get a bridge loan, but all of them turned it down because of the uncertainty in the market. The funding freeze “created significant uncertainty, which is of course bad for business in the short term, but it also undermines business confidence in the long term,” says Tyler O’Connor, a partner at the law firm Crowell who focuses on energy. The first executive order—followed by multiple memos, including a pause on all federal grants and loans that was later rescinded—has caused confusion throughout the energy industry, he says. (The vague phrasing of the original executive order means that it also may impact projects that have nothing to do with clean energy, such as bridge repairs that were funded by the Bipartisan Infrastructure Law.) Still, some companies are more optimistic than others; the type of energy technology makes a difference. Plug Power, a company that makes green hydrogen and was awarded a $1.66 billion loan guarantee in the last days of the Biden administration, expects that it will still be able to move forward with building a new facility in Texas later in the year. “I don’t think hydrogen is as controversial as some other technology,” says CEO Andy Marsh. “Maybe if I was building a wind plant or EV charging stations, I’d be more concerned. Hydrogen is liked by oil and gas people.” Most Americans support clean energy like low-cost wind and solar power. Trump opposes wind, in particular; he’s also trying to fight the growing adoption of electric vehicles. Stopping wind development will make energy bills higher, and slowing down EV production will make the U.S. fall farther behind competitors like China, Manish Bapna, president and CEO of the nonprofit NRDC, said in a statement. “Nobody voted for this, but somebody else asked for it: the billionaire oil and gas donors Trump solicited to help bankroll his campaign,” Bapna wrote. With the shift in federal policy, some companies are beginning to talk about their work differently: Instead of talking about climate change, they’re focusing on the other benefits that they provide, from energy security to creating jobs. “We talk a lot about securing supply chains,” says Daniel Goldman, a managing partner at the VC firm Clean Energy Partners. “Companies like Nth Cycle, which does critical minerals recovery from recycled materials, are super important to develop in North America so we’re not dependent on China’s critical mineral supply.” Now, some of the companies that are being affected are pushing for political support. Zero Emissions Northwest is encouraging its customers—many of whom voted for Trump—to contact their local representatives and share their stories. E2 is bringing hundreds of company leaders to D.C. to lobby Congress to support clean energy tax credits, another policy that will be critical to whether some companies survive and grow. “There’s not a lot of reason for optimism right now, unless Congress steps in and does something in the next couple of weeks to reassure corporate America that we can get this country moving in the right direction again,” Keefe says. More than 350 major clean energy projects are underway or in planning across the country, with 112,000 jobs at stake—many in red districts. “Hopefully there are some people in Congress who can realize the risks to our economy, to their districts, to working class Americans, and do the right thing,” he says. View the full article

It’s okay to admit it: You want to stand out, get ahead, and achieve all you can. And while you may feel that you can’t mention these goals, they don’t actually make you a narcissist. In fact, it’s natural for people to want a sense of status at work. After all, status is an indication that the company and your peers respect and appreciate you. But you’re also wise to balance your desire for accolades with the appropriate humility. No one likes someone who is arrogant, self-serving, or disrespectful—and there is a delicate balance between being confident and being egotistical. AVOID ARROGANCE In a 2019 study published in Review of General Psychology researchers identified three forms of arrogance: First, people can lack knowledge about themselves and have an overblown sense of their skill or importance. This is called “individual arrogance”. Second, they can have an unrealistic assessment of how they compare with others—believing they are better than others. That’s called “comparative arrogance.” Or worse, they can act superior toward others, belittling them or acting with contempt, which is “antagonistic arrogance.” Any of these tend to result in negative reactions from teammates and colleagues. So how can you stand out without tipping into acting as a narcissist or egomaniac? These are the five strategies that will help you shine: BE CONFIDENT One of the first ways to stand out is to be confident. Prepare, speak up, have a strong point of view, and don’t be afraid to assert yourself. You’ll be most successful when you focus on ideas, not people. As you do this, you’ll also need to be sure and ask for others’ opinions. Avoid dominating the discussion or assuming your ideas are the best ones or the only ones. Instead, bring an appropriate sense of openness to others’ ideas along with your self-assurance. Another aspect of confidence is owning your opinions. Be self-possessed with your ideas. You won’t always be right, so admit mistakes. But put yourself out there, and be ready for others to react, disagree, and build on your theories. Confidence also includes being authentic. People prefer others who are easy to read, or “being legible,” we prefer people who are aligned in what they say and what they do, rather than following the crowd or saying what they think others want to hear. If you say you’re committed to innovation, ask questions and be curious. If you say you prioritize teamwork, give appropriate credit to others for the work you’ve done together. Be confident, but avoid being overbearing or just saying what you think others want to hear. BE COLLABORATIVE Another way to stand out may surprise you: by collaborating effectively. Practically everything today requires some work with others—and within a team. You’ll stand out when you’re the kind of person that people want to work with. You’ll be invited in and appreciated by the group. Engage, pitch in, and cooperate to get things done toward mutual goals. Make a brilliant contribution, but stop short of trying to be the center of attention or the smartest person in the room. In addition, build relationships. Pay attention to others, ask questions, listen, and express empathy. It’s important to be present and respectful—even if you disagree with the person. Your openness and willingness to engage in constructive disagreement are signals of both confidence and respect for others. Interestingly, science shows that when you cooperate, you’re more likely to get ahead. In an experiment, researchers put volunteers in a situation where they had to negotiate and choose to collaborate for a shared reward or hold back for a greater individual reward. When they collaborated, others tended to rate them more positively, chose to work with them above others, and reported they were influenced by the collaborators more than those who held back, according to work published in the journal Chaos. Be collaborative by engaging and committing to the group—and avoid trying to grab the spotlight. BE CREDIBLE Another surefire way to stand out is to be credible. Know your stuff, perform well, and deliver results. These may seem obvious, but they’re more uncommon than you might imagine—so they will set you apart. Also perform consistently. Be dependable. Show up again and again. Follow through when you say you’ll do something, and demonstrate professionalism even when things are tough. You’ll also want to communicate with your boss by letting them know what you’re doing and how you’re succeeding—as well as where you may have fumbled or need help. Don’t be afraid to track your work, so you can demonstrate your progress and your impact as well as advocate for yourself. This kind of data is terrific material to build your reputation with your boss. At the same time you’re doing great work and documenting your effectiveness, avoid grandstanding or seeking attention. Also avoid bragging about the stress you’re under or how hard you’re working, as this tends to put people off. BE COURAGEOUS You can also stand out by being courageous. Many people are happy to do their work and stay within their lane. But companies are looking for people who will take initiative and appropriate risks. Things are moving quickly, and organizations are under increasing pressure to adapt and compete—so they need employees who are flexible and proactive. Volunteer for the new project that your company is experimenting with and offer to contribute to areas that are adjacent to your own responsibilities. If you’re in HR, ask to join the tech team that is expanding AI solutions for the interview and selection process. Or if you’re in sales, seek out the new team member and offer to take them to customer meetings so they can boost their learning. Be curious about what’s coming next. Seek new learning, let your boss know about the next direction you want for your development, and ask questions about the status quo—pushing your work and your colleagues toward innovative ideas. And be resilient and unflappable. You’ll experience setbacks, you’ll be surprised by customer demands, or you’ll be disappointed by the solution that didn’t pan out. But if you can stay calm, keep going, and improve, you’ll shine as the kind of employee every company values. BE CONNECTED If you want to stand out, you will also absolutely need to build your network. An important strategy to set yourself apart is to have a lot of people who agree that you are adding value—and a lot of people who have positive experiences with you. And this necessitates branching out through your contacts. Connect with others by inviting them to coffee. Get to know colleagues in the midst of your project work together. Offer to help others when you know they have a lot on their plate—and ask for coaching when you need it as well. People value reciprocity in which there is a healthy exchange of support and a back-and-forth exchange within a relationship. Look for a mentor and build the kind of relationship where they will be an advocate for you. In addition, offer to mentor others as well. And build your network both within your organization and outside of it. Avoid a mindset where you’re taking all you can from your connections, and instead offer them value and invest in genuine relationships. The goal is to never treat your connections as just numbers in a ranking game. Having tons of connections who don’t know you isn’t nearly as valuable as having a smaller set of people who really care about you and for whom you care about also. View the full article

In the ’90s, Dyson transformed the way we clean our homes by launching the most powerful vacuum cleaner the world had ever seen—one that used a cyclone, rather than suction, to extract dust. Three decades later, Dyson has incorporated this same technology into almost every kind of vacuum you could imagine, from robots to heavy-duty mops. Today, Dyson adds a new vacuum to its portfolio: One focused specifically on cars. Priced at $280, it’s three or four times more expensive than similar handheld vacuums by brands like Shark or Bissell, but it’s one of the most affordable products within Dyson’s range. The vacuum comes with three tools designed specifically for cleaning car seats and mats: one for crevices, one with a brush to lift dirt, and one that has a wider nozzle. [Photo: Dyson] Dyson, which generated $8.8 billion in revenue in 2023, is now pouring a lot of capital into research and development. In 2017, it launched a private university in the U.K. called the Dyson Institute of Engineering and Technology. Students can earn a bachelor of engineering degree, while working at Dyson for three days a week, receiving a salary, and having all their tuition fees paid. Nat Taylor, a design and development engineer, graduated from the Dyson Institute and moved to Malaysia, where the company has headquarters, and specializes in floor care. He worked on this particular vacuum and explained the challenges around creating a car-specific tool. “Our motors are so powerful, you cannot charge them in your car,” he says. “So, they need to have enough battery life to last a trip.” In the end, Taylor and his team managed to create a vacuum that lasts 50 minutes, which is long enough to clean a mid-sized car several times before it needs to be charged. But it also generates very powerful suction with a motor that spins at up to 110,000 revolutions per minute (rpm). The company says this makes it the most powerful of any handheld vacuum on the market. (Other handheld Dyson vacuum motors spin at 105,000 rpm, and have a battery life of half the time.) [Photo: Dyson] Taylor also says that ergonomics were a consideration. The team focused on making this device lightweight; it’s just a few pounds depending on which attachments you use. The motor and the battery are placed close to the handle to make it easy to balance and manipulate. But like with other Dyson products—including its hairdryers—engineers have been focused on miniaturizing components of the motor to make it as light as possible. “We’re try to balance all these competing priorities,” he says. “We want to create a very powerful motor that is lightweight and can last a long time on a single battery charge.” Creating highly specific vacuum cleaners is part of Dyson’s broader strategy. Rather than creating one-size-fits-all tools, it wants to create devices tailored to families with pets, those who need heavy-duty cleaning in big houses, and now, those who are looking specifically for a cleaning tool for their car. “We now have this technology platform around our vacuums,” Taylor says. “We can use it to customize it to different products that better suit specific needs.” View the full article

Harnessing the power of AI tools has become a game-changer for small businesses. This article goes into a compilation of the most effective AI tools for business users. From enhancing customer engagement to optimizing operations, these tools hold the potential to revolutionize various facets of modern enterprises. What are AI Tools for Business and Machine Learning? In the rapidly evolving digital landscape, AI (Artificial Intelligence) and Machine Learning (ML) tools are revolutionizing how businesses operate, make decisions, and interact with customers. AI tools for business encompass a wide range of applications designed to mimic human intelligence through tasks such as language understanding, pattern recognition, problem-solving, and decision-making. These tools leverage algorithms to enable systems to perform complex tasks autonomously without needing explicit instructions for every step. AI tools in business settings extend beyond simple automation, offering capabilities that include: Problem-solving: AI tools can analyze situations, identify problems, and devise effective solutions, mirroring human cognitive processes. Learning and Adaptation: These tools learn from interactions and data, refining their algorithms over time to improve performance and adapt to new information. Self-correction: AI systems are capable of recognizing errors and learning from them to avoid future mistakes. Reasoning and Decision-making: By evaluating data and possible outcomes, AI tools can make informed decisions, often in real time. Sensory Perception: Advanced AI applications can interpret external data through sight, sound, and other sensors, enabling richer interactions and responses to environmental stimuli. Machine Learning in Business Machine Learning, a critical subset of AI, focuses specifically on data analysis and pattern recognition. ML tools for business are designed to: Process Data Efficiently: ML tools can analyze large datasets to reveal trends and insights that would be difficult, if not impossible, for humans to discover on their own. Learn from Data: ML models improve by continuously processing new data, enabling them to make increasingly accurate predictions and decisions. Identify Patterns: These tools excel at recognizing patterns and regularities within data, providing a foundation for predictive analytics and personalized customer experiences. Adapt Over Time: Machine learning (ML) systems evolve with new data and shifting conditions, allowing businesses to stay agile and responsive. Automate Decision-making: ML enables the automation of complex decision-making processes, relying on data-driven insights to guide actions. AI and Machine Learning tools are essential for businesses seeking to enhance efficiency, innovate services, and create more engaging, personalized customer experiences. By harnessing these technologies, companies can unlock new opportunities for growth and competitive advantage. Essential AI Tools for Business We will now explore a curated list of the top 15 AI tools for business, each offering unique benefits and applications to transform various aspects of enterprise operations. ChatGPT ChatGPT is an advanced AI-powered tool developed by OpenAI. So, exactly what is Chat GPT, and how does Chat GPT work? It’s designed to have interactive conversations with users, providing human-like responses and solutions. For small businesses, ChatGPT offers diverse benefits. It can enhance customer support by addressing ChatGPT prompts instantly and accurately, ensuring better engagement. Additionally, it can assist in drafting content for marketing or communications, saving time and maintaining consistent quality. ChatGPT’s ease of implementation, customizability, and 24/7 availability make it an invaluable asset for small businesses looking to improve customer interactions and streamline various tasks, ultimately boosting efficiency and customer satisfaction. Bard Bard is a Google-powered assistant designed to collaborate with you using the PaLM 2 model. With Bard, you can harness the power of AI for creative projects, enhance productivity, and make complex topics simple to understand. Whether it’s planning an event, making decisions, or comprehending intricate concepts, Bard lends a hand. It can even assist with coding, though it’s still experimental. This makes it one of the most customizable tools out there. Midjourney Midjourney, a generative AI program, lets you turn simple text into stunning images without artistic skills. This AI innovation is like DALL-E and Stable Diffusion, creating images from written descriptions. Midjourney’s roots are independent, and it uses novel technologies like large language models and diffusion to turn ideas into visuals. It’s a game-changer for businesses seeking visual content effortlessly and has received positive feedback from users so far. Grammarly Grammarly is a powerful writing assistant that offers substantial advantages to small businesses. It goes beyond simple spell checks, providing advanced grammar and punctuation corrections and enhancing overall writing quality. This means professional and error-free communication for small businesses, improving credibility and customer perception. Grammarly also suggests clearer phrasing and vocabulary, ensuring concise and impactful messages. With its browser extension and integration with various platforms, Grammarly supports seamless writing across emails, social media, and more. The tool also has a positive reputation and the tool is easy to implement. Pictory Pictory is a cutting-edge platform that transforms any content into captivating videos powered by AI. Swift, scalable, and budget-friendly, Pictory aids in generating leads and elevating sales. It crafts engaging snippets for social media by extracting key moments from recordings, enhancing marketing efforts. It also streamlines video sales letter creation, adds captions seamlessly, and breathes life into blogs through video integration. Pictory offers an array of benefits, enabling small businesses to harness the power of AI for impactful video marketing. Surfer SEO Surfer SEO is a valuable tool for small businesses aiming to improve their online presence. It offers data-driven insights to optimize website content, ensuring higher search engine rankings. Surfer SEO helps small businesses tailor their content strategy for maximum visibility by analyzing competitor websites and identifying relevant keywords. This tool is easy to use and provides specific recommendations, such as word count and keyword density, enabling businesses to create content that resonates with their target audience and search algorithms. Small businesses can leverage Surfer SEO to enhance their online reach, attract more visitors, and boost conversions, making it an essential asset in the digital landscape. ElevenLabs ElevenLabs is a powerful Generative Voice AI that’s here to revolutionize how small businesses communicate. Whether you’re a content creator, storyteller, game developer, or author, ElevenLabs has you covered. Craft engaging audiobooks, enhance gaming experiences, and even design AI assistants with personality. This scalable, customizable tool ensures natural intonation and emotion, offering a range of voices in 28 languages. Elevate your content game with ElevenLabs and reach audiences in new, compelling ways. Perplexity Perplexity is an AI research assistant designed to make online information searches feel like an expert guides you. It understands your questions in everyday language and tailors its responses to your preferences. It even engages in conversations to clarify your needs. Small businesses can benefit from Perplexity by quickly getting personalized, relevant answers to their queries, saving time, and enhancing decision-making. HitPaw Photo Enhancer HitPaw Photo Enhancer is a user-friendly tool that brings immense value to small businesses seeking to enhance their visual content. It empowers businesses to upgrade the quality of their images effortlessly. HitPaw enhances the visual quality of product photos, marketing materials, and social media posts by eliminating noise, sharpening details, and enhancing colors. This allows small businesses to produce stunning visuals without requiring advanced editing skills. This tool streamlines the process, saving time and ensuring professional-looking images that resonate with audiences. HitPaw Photo Enhancer serves as a cost-effective solution for small businesses aiming to make a lasting impression through striking visuals. Plus AI Level up your presentations using Plus AI – a game-changing tool for small businesses. Whip up and tweak slides effortlessly with AI’s help, taking your Google Slides experience up a notch. When you plug in the add-on, you’re seamlessly bringing AI into your usual work routine, sparing you from juggling multiple design tools. Crafting custom presentations? It’s a walk in the park – just let us know what you’re after. And the AI-powered editing? It’s like having a personal slide guru. Jasper Jasper AI is a smart writing tool designed to help bloggers, marketers, and small businesses create top-notch content effortlessly. By providing basic details, Jasper generates original content perfect for blogs, marketing materials, and product descriptions. It’s easy to implement, cost-effective, and a great tool for idea brainstorming and content creation. Whether you’re a startup or an established business, Jasper AI has got you covered. With Jasper AI, you can boost your content game without breaking a sweat. Fireflies Fireflies is a valuable tool for small businesses seeking to optimize their meetings and communication. It offers automated transcription services that convert spoken conversations into written text, enhancing record-keeping and accessibility. With its integration capabilities, Fireflies seamlessly syncs transcriptions with various apps and platforms, making information readily available. This tool aids small businesses in maintaining accurate meeting records, extracting actionable insights, and facilitating collaboration. By saving time on manual note-taking and ensuring clarity in communication, Fireflies is a scalable tool that enables small businesses to focus on growth and efficiency, ultimately contributing to improved productivity and streamlined operations. Synthesys Synthesys offers a powerful solution for small businesses aiming to enhance their audio and video content. It utilizes advanced AI technology to generate realistic voiceovers and speech from text. This tool empowers small businesses to create professional audio content for marketing videos, podcasts, and presentations without the need for a recording studio or voice talent. With a variety of language and voice options, Synthesys offers flexibility and customization. Small businesses can save time and resources by creating high-quality audio content that engages their audience, enhances brand messaging, and provides a professional finish to their digital presence. ClickUp ClickUp is a comprehensive project management tool and AI writing assistant with substantial benefits for small businesses. It centralizes tasks, communication, and collaboration in one platform, improving team coordination and efficiency. With customizable features, support, and integrations, ClickUp adapts to diverse business needs. It offers task tracking, document sharing, and goal setting, ensuring projects stay on track. Small businesses can streamline operations, reduce information silos, and foster a cohesive work environment. ClickUp enhances productivity by providing a clear overview of tasks, deadlines, and progress, making it an essential tool for small businesses striving for effective project management and growth. Play.ht Play.ht is a tool that transforms text into lifelike speech, offering a valuable asset to small businesses. With Play.ht, written content such as articles, blogs, or product descriptions can be converted into engaging audio, enhancing accessibility for diverse audiences. This auditory experience can captivate visitors, making the website more interactive and fostering longer engagement. For small businesses, this means increased user retention, improved communication, and the potential to tap into a wider demographic. By adding a human-like voice to their online presence, Play.ht empowers small businesses to convey information more effectively and forge stronger connections with customers. Feature/ToolDescriptionPrimary Use Case for Small Businesses ChatGPTAI-powered tool by OpenAI for interactive conversations.Enhancing customer support, drafting content, and improving interactions. BardGoogle-powered assistant using the PaLM 2 model.Assisting in creative projects, productivity, decision-making, and coding (experimental). MidjourneyGenerative AI for transforming text into images.Creating visual content without artistic skills. GrammarlyAdvanced writing assistant.Ensuring professional communication, grammar correction, and enhancing writing quality. PictoryAI platform that transforms content into videos.Video marketing, extracting key moments for social media, and enhancing blog content. Surfer SEOData-driven SEO tool.Optimizing website content for better search engine ranking. ElevenLabsGenerative Voice AI.Crafting audiobooks, enhancing gaming experiences, designing AI assistants. PerplexityAI research assistant.Personalized and relevant answers to online queries. HitPaw Photo EnhancerAI tool for photo enhancement.Improving visual appeal of images without complex editing. Plus AIAI add-on for Google Slides.Enhancing presentations and AI-powered editing. JasperSmart writing tool.Content creation for blogs, marketing materials, and product descriptions. FirefliesAutomated transcription service.Transcribing meetings, enhancing communication, and syncing transcriptions. SynthesysAI tool for realistic voiceovers.Generating voiceovers for marketing videos, podcasts, and presentations. ClickUpComprehensive project management and AI writing assistant.Task tracking, communication, document sharing, goal setting, and overall project management. Play.htText-to-speech converter.Converting written content into engaging audio, enhancing accessibility, and user retention. Selecting the Best AI Tools for Business Enhancement: Our Methodology We looked at the following factors to craft the above list of the top tools available to today’s businesses. Each factor is listed below and rated on a scale of one to ten in terms of importance, with ten being of the highest importance. Here’s a look at our thought process: Ease of Implementation (Importance Scale: 9/10) User-friendly setup and integration. Minimal technical expertise is required for deployment. Cost-Effectiveness (Importance Scale: 8/10) Affordable pricing with clear ROI. Scalable pricing plans as your business grows. Customizability (Importance Scale: 7/10) Tools that can be tailored to specific business needs. Flexibility to adjust as your business evolves. Data Security (Importance Scale: 10/10) Robust data protection and privacy features. Compliance with relevant data protection regulations. Functionality and Features (Importance Scale: 10/10) Relevant AI capabilities that address your business challenges. Includes features like predictive analytics, automation, or chatbots as needed. Integration with Existing Systems (Importance Scale: 8/10) Compatibility with current business software and tools. Seamless data integration and migration capabilities. Scalability (Importance Scale: 7/10) Ability to handle increasing data volumes and complexity as your business grows. Vendor Support and Training (Importance Scale: 7/10) Access to reliable customer support. Availability of training resources or tutorials to maximize tool usage. Performance Tracking and Analytics (Importance Scale: 6/10) Tools to monitor and analyze the performance and impact of the AI solutions. User Reviews and Industry Reputation (Importance Scale: 5/10) Positive feedback from other users and businesses. Strong reputation within the industry for reliability and effectiveness. Using the above criteria, we’ve delved deep into the AI landscape and identified tools that can revolutionize different facets of business, from human resources and marketing to supply chain management and finance. How to Choose the Right AI for Small Business Picking the perfect AI tool for your small business is like selecting the right tool from a toolbox. Here’s how to find the best fit. Identify Your Business Needs and Goals Begin by understanding your business’s needs and aspirations. Do you seek enhanced customer service or streamlined task management? It’s vital to connect the dots between the AI tool and your specific objectives. Whether it’s boosting sales or optimizing operations, align the AI tool with your business ambitions for optimal results. Compare Features and Pricing of AI Tools Much like shopping for the best deal, delve into the details. Scrutinize the offerings of each AI tool – what features does it bring to the table, and how does the price align? Seek the sweet spot where functionality meets affordability. Ensure that the chosen AI tool provides the maximum value for your investment. Understand the Learning Curve of Artificial Intelligence Tools Navigating AI tools is a bit like learning driving skills. Some are intuitive, while others demand practice. Factor in the learning curve when making your choice. Opt for an AI tool that complements your expertise level. Going for a tool with a learning curve that matches your comfort zone will prevent unnecessary hurdles and ensure a smoother integration process. The Role of AI in Business Artificial Intelligence (AI) has been increasingly integral in reshaping how businesses operate, innovate, and grow. Much like a prodigious employee, AI is highly efficient, unerringly consistent, and always evolving. Its ability to process vast amounts of data in real time allows for insights and efficiencies that were previously unattainable. Data Analysis: Swift Processing: AI can sift through immense datasets at lightning speeds, extracting meaningful information within moments. Insight Generation: AI’s deep data analysis can reveal business trends, customer preferences, and operational inefficiencies, enabling informed decision-making. Predictive Analysis: Beyond just understanding current data, AI can predict future trends, helping businesses strategize and stay ahead of the curve. Retail Enhancements: Optimized Inventory: Based on buying patterns and predictions, AI can recommend inventory restocks or reductions, minimizing overheads. Personalized Shopping: AI can tailor shopping experiences for individual users based on their past behavior, increasing sales and customer satisfaction. Dynamic Pricing: AI algorithms can adjust prices in real-time based on demand, competition, and other market factors. Customer Service Improvements: Chatbots and Virtual Assistants: AI-driven chatbots can handle a multitude of customer queries simultaneously, 24/7, ensuring customers receive timely responses. Sentiment Analysis: AI can analyze customer feedback, reviews, and interactions to determine overall customer sentiment and highlight areas for improvement. Automated Problem Solving: Beyond just answering queries, AI can assist in resolving customer issues, often without human intervention. Operational Efficiency: Automated Task Execution: Routine tasks can be automated using AI, freeing up human resources for more value-driven activities. Supply Chain Optimization: AI can forecast demand, detect potential supply chain disruptions, and suggest alternatives. HR and Recruitment: AI can screen vast numbers of job applications to shortlist candidates based on specific criteria, speeding up the recruitment process. Continuous Availability: 24/7 Operation: AI doesn’t need breaks, vacations, or sleep. It ensures that essential business processes and customer interactions continue around the clock. Consistent Performance: Unlike humans, AI doesn’t have off-days. It provides consistent, error-free performance every single day. AI is a powerhouse for modern businesses, propelling them to new heights of efficiency, personalization, and innovation. With AI, businesses optimize their current operations and pave the way for future growth and transformation. https://youtube.com/watch?v=thLUTRr3lz4%3Fsi%3DG6wkK0bJPSgeo95t Uses of AI Tools for Business: Examples Small businesses can gain big advantages from AI tools. Let’s explore some key areas where AI can be a game-changer. Creating AI Generated Content for Small Businesses: AI can be your writing assistant, crafting blog posts and product descriptions. This saves time and effort and ensures that the writing is not only engaging but also free from errors. Using an AI Tool to Automate Repetitive Tasks: Repetitive tasks can be draining, but AI is your virtual assistant. Whether it’s sorting emails or managing appointments, AI takes care of these tasks, freeing you to focus on more crucial aspects of your business. Leveraging AI Technology for Better Decision-Making: AI transforms data into insights like a crystal ball predicting optimal business choices. By sifting through data, AI helps you make informed decisions, steering your business towards success. Enhancing Customer Relationship Management with AI: AI becomes your customer insights guide. Tracking customer interactions and preferences, AI empowers businesses to effectively provide tailored services that cater to customer needs. Using an AI Tool for Social Media Management: Managing social media becomes effortless with AI. Not only does it schedule posts, but it also analyzes trends, suggesting content ideas that resonate with your audience. Using Artificial Intelligence for Editing Videos: AI simplifies the video editing process. It trims clips, adds captivating effects, and ensures a polished and professional appearance, even if you’re not a video editing expert. Using an AI-Powered Chatbot on Your Website: AI chatbots revolutionize customer service. They’re like your round-the-clock helpers, instantly answering customer queries and creating a seamless, user-friendly experience on your website. Future Trends in AI for Business As businesses continue to harness the transformative power of Artificial Intelligence (AI), staying ahead of emerging trends is crucial for maintaining a competitive edge. Here are some pivotal AI trends that are set to redefine business operations, customer interactions, and market dynamics: AI and Automation Synergy The convergence of AI with automation technologies is creating smarter, more efficient workflows. AI-driven automation extends beyond routine tasks, facilitating strategic decision-making processes. Businesses will increasingly rely on this synergy to optimize operations, reduce costs, and enhance productivity. Advanced Natural Language Processing (NLP) NLP technologies are advancing to comprehend, interpret, and generate human language with remarkable accuracy. Future developments will allow businesses to enhance customer service chatbots, streamline content creation, and extract deeper insights from data analysis, leading to more intuitive and personalized interactions. AI-Powered Cybersecurity As cyber threats grow in sophistication, AI will play a pivotal role in detecting and mitigating risks. AI algorithms can analyze patterns and predict potential vulnerabilities, offering real-time protection against emerging threats. Businesses will increasingly adopt AI-powered security solutions to safeguard digital assets. Ethical AI and Governance With AI integration comes the responsibility to address ethical considerations. The trend towards developing ethical AI frameworks and governance models will gain momentum. Businesses will focus on transparency, accountability, and fairness in AI applications, ensuring that AI decisions do not perpetuate biases or inequalities. AI in Decision-Making AI’s ability to analyze vast datasets will be leveraged for strategic decision-making. Predictive analytics and decision intelligence tools will provide businesses with foresight into market trends, consumer behavior, and operational efficiencies, enabling informed, data-driven decisions. Overcoming Challenges in Adopting AI Tools for Business Adopting AI technology can present several challenges for businesses. However, with the right strategies, these obstacles can be overcome to successfully integrate AI into operations: Addressing Data Privacy Concerns Ensure compliance with data protection regulations such as GDPR and CCPA. Adopt transparent data collection and processing practices and invest in secure AI systems that protect customer information. Simplifying Technical Complexity AI integration can be daunting due to its technical complexity. Partner with AI vendors that offer user-friendly platforms and robust support services. Consider hiring or training staff with AI expertise to facilitate smoother implementation and troubleshooting. Managing Change Resistance Change resistance can hinder AI adoption. Foster a culture of innovation by educating employees on the benefits of AI and involving them in the transition process. Highlight how AI can augment their work, not replace it, and provide necessary training to build confidence in using new technologies. Ensuring Ethical AI Use Develop ethical guidelines for the use of AI that prioritize fairness, accountability, and transparency. Regularly assess AI decisions for potential biases and take corrective actions as necessary. Involve stakeholders in discussions about ethical issues and potential solutions. How to Stay Updated with Developments in AI Tools for Business Keeping abreast of AI developments is essential for leveraging the latest technologies and staying competitive. Here are ways to stay informed: Follow Industry Publications and Blogs Subscribe to reputable AI and technology news sources, such as TechCrunch, Wired, and the AI section of MIT Technology Review. These platforms provide insights into the latest AI research, trends, and applications. Participate in Online Courses and Webinars Engage in continuous learning through online courses offered by platforms like Coursera, edX, and Udemy. Many institutions and companies offer webinars on AI advancements and practical applications, providing valuable learning opportunities. Join Professional Networks and Forums Become part of AI and tech-focused professional networks, such as LinkedIn groups or forums like Reddit’s r/MachineLearning. These communities are great for sharing knowledge, discussing trends, and networking with AI professionals. Attend Conferences and Trade Shows Attend AI and technology conferences, trade shows, and workshops, such as CES, TechCrunch Disrupt, and the AI Summit series. These events offer insights from industry leaders, showcase innovative solutions, and provide networking opportunities. By recognizing future AI trends, tackling adoption challenges, and staying updated on advancements, businesses can successfully navigate the complexities of AI integration and fully leverage its potential to foster growth and innovation. FAQs: AI Tools for Business Are the Best AI tools affordable for Small Business Owners? Affordability is a key concern for small business owners when exploring AI tools. While some options might seem pricey, it’s important to weigh the potential benefits against the costs. Look for tools that offer a range of pricing plans and consider the long-term value they can bring to your business. What Are Some Things Small Businesses Should Consider Before They Implement AI? Before diving into AI, small businesses should evaluate their needs. Identify specific areas where AI can make a difference, such as automating tasks or improving back office operations. Also, consider the learning curve – choose tools that match your team’s skill level to ensure a smooth integration. For example, you may research questions like, “What is a prompt in Chat GPT?” before getting started. Will an AI-Powered Solution Really Help with the Content Creation Process? Absolutely! AI-powered tools can be a game-changer in content creation. They analyze data, generate ideas, and even craft text. While they’re not creative geniuses, they can save time and offer a fresh perspective. However, human touch is still valuable to ensure content resonates with your audience. Research tools like Chat GPT vs Jasper AI to find the best content creation tool for your business. How can natural language processing benefit small businesses in their customer support operations? Natural language processing (NLP) is like teaching computers to understand and talk like humans. For small businesses, NLP helps in customer support. Computers can chat with customers, understand their issues, and provide solutions – just like a human support agent. It improves customer experience measurement and frees up your team for more complex tasks. Image: Envato Elements This article, "The Best AI Tools for Business" was first published on Small Business Trends View the full article

Harnessing the power of AI tools has become a game-changer for small businesses. This article goes into a compilation of the most effective AI tools for business users. From enhancing customer engagement to optimizing operations, these tools hold the potential to revolutionize various facets of modern enterprises. What are AI Tools for Business and Machine Learning? In the rapidly evolving digital landscape, AI (Artificial Intelligence) and Machine Learning (ML) tools are revolutionizing how businesses operate, make decisions, and interact with customers. AI tools for business encompass a wide range of applications designed to mimic human intelligence through tasks such as language understanding, pattern recognition, problem-solving, and decision-making. These tools leverage algorithms to enable systems to perform complex tasks autonomously without needing explicit instructions for every step. AI tools in business settings extend beyond simple automation, offering capabilities that include: Problem-solving: AI tools can analyze situations, identify problems, and devise effective solutions, mirroring human cognitive processes. Learning and Adaptation: These tools learn from interactions and data, refining their algorithms over time to improve performance and adapt to new information. Self-correction: AI systems are capable of recognizing errors and learning from them to avoid future mistakes. Reasoning and Decision-making: By evaluating data and possible outcomes, AI tools can make informed decisions, often in real time. Sensory Perception: Advanced AI applications can interpret external data through sight, sound, and other sensors, enabling richer interactions and responses to environmental stimuli. Machine Learning in Business Machine Learning, a critical subset of AI, focuses specifically on data analysis and pattern recognition. ML tools for business are designed to: Process Data Efficiently: ML tools can analyze large datasets to reveal trends and insights that would be difficult, if not impossible, for humans to discover on their own. Learn from Data: ML models improve by continuously processing new data, enabling them to make increasingly accurate predictions and decisions. Identify Patterns: These tools excel at recognizing patterns and regularities within data, providing a foundation for predictive analytics and personalized customer experiences. Adapt Over Time: Machine learning (ML) systems evolve with new data and shifting conditions, allowing businesses to stay agile and responsive. Automate Decision-making: ML enables the automation of complex decision-making processes, relying on data-driven insights to guide actions. AI and Machine Learning tools are essential for businesses seeking to enhance efficiency, innovate services, and create more engaging, personalized customer experiences. By harnessing these technologies, companies can unlock new opportunities for growth and competitive advantage. Essential AI Tools for Business We will now explore a curated list of the top 15 AI tools for business, each offering unique benefits and applications to transform various aspects of enterprise operations. ChatGPT ChatGPT is an advanced AI-powered tool developed by OpenAI. So, exactly what is Chat GPT, and how does Chat GPT work? It’s designed to have interactive conversations with users, providing human-like responses and solutions. For small businesses, ChatGPT offers diverse benefits. It can enhance customer support by addressing ChatGPT prompts instantly and accurately, ensuring better engagement. Additionally, it can assist in drafting content for marketing or communications, saving time and maintaining consistent quality. ChatGPT’s ease of implementation, customizability, and 24/7 availability make it an invaluable asset for small businesses looking to improve customer interactions and streamline various tasks, ultimately boosting efficiency and customer satisfaction. Bard Bard is a Google-powered assistant designed to collaborate with you using the PaLM 2 model. With Bard, you can harness the power of AI for creative projects, enhance productivity, and make complex topics simple to understand. Whether it’s planning an event, making decisions, or comprehending intricate concepts, Bard lends a hand. It can even assist with coding, though it’s still experimental. This makes it one of the most customizable tools out there. Midjourney Midjourney, a generative AI program, lets you turn simple text into stunning images without artistic skills. This AI innovation is like DALL-E and Stable Diffusion, creating images from written descriptions. Midjourney’s roots are independent, and it uses novel technologies like large language models and diffusion to turn ideas into visuals. It’s a game-changer for businesses seeking visual content effortlessly and has received positive feedback from users so far. Grammarly Grammarly is a powerful writing assistant that offers substantial advantages to small businesses. It goes beyond simple spell checks, providing advanced grammar and punctuation corrections and enhancing overall writing quality. This means professional and error-free communication for small businesses, improving credibility and customer perception. Grammarly also suggests clearer phrasing and vocabulary, ensuring concise and impactful messages. With its browser extension and integration with various platforms, Grammarly supports seamless writing across emails, social media, and more. The tool also has a positive reputation and the tool is easy to implement. Pictory Pictory is a cutting-edge platform that transforms any content into captivating videos powered by AI. Swift, scalable, and budget-friendly, Pictory aids in generating leads and elevating sales. It crafts engaging snippets for social media by extracting key moments from recordings, enhancing marketing efforts. It also streamlines video sales letter creation, adds captions seamlessly, and breathes life into blogs through video integration. Pictory offers an array of benefits, enabling small businesses to harness the power of AI for impactful video marketing. Surfer SEO Surfer SEO is a valuable tool for small businesses aiming to improve their online presence. It offers data-driven insights to optimize website content, ensuring higher search engine rankings. Surfer SEO helps small businesses tailor their content strategy for maximum visibility by analyzing competitor websites and identifying relevant keywords. This tool is easy to use and provides specific recommendations, such as word count and keyword density, enabling businesses to create content that resonates with their target audience and search algorithms. Small businesses can leverage Surfer SEO to enhance their online reach, attract more visitors, and boost conversions, making it an essential asset in the digital landscape. ElevenLabs ElevenLabs is a powerful Generative Voice AI that’s here to revolutionize how small businesses communicate. Whether you’re a content creator, storyteller, game developer, or author, ElevenLabs has you covered. Craft engaging audiobooks, enhance gaming experiences, and even design AI assistants with personality. This scalable, customizable tool ensures natural intonation and emotion, offering a range of voices in 28 languages. Elevate your content game with ElevenLabs and reach audiences in new, compelling ways. Perplexity Perplexity is an AI research assistant designed to make online information searches feel like an expert guides you. It understands your questions in everyday language and tailors its responses to your preferences. It even engages in conversations to clarify your needs. Small businesses can benefit from Perplexity by quickly getting personalized, relevant answers to their queries, saving time, and enhancing decision-making. HitPaw Photo Enhancer HitPaw Photo Enhancer is a user-friendly tool that brings immense value to small businesses seeking to enhance their visual content. It empowers businesses to upgrade the quality of their images effortlessly. HitPaw enhances the visual quality of product photos, marketing materials, and social media posts by eliminating noise, sharpening details, and enhancing colors. This allows small businesses to produce stunning visuals without requiring advanced editing skills. This tool streamlines the process, saving time and ensuring professional-looking images that resonate with audiences. HitPaw Photo Enhancer serves as a cost-effective solution for small businesses aiming to make a lasting impression through striking visuals. Plus AI Level up your presentations using Plus AI – a game-changing tool for small businesses. Whip up and tweak slides effortlessly with AI’s help, taking your Google Slides experience up a notch. When you plug in the add-on, you’re seamlessly bringing AI into your usual work routine, sparing you from juggling multiple design tools. Crafting custom presentations? It’s a walk in the park – just let us know what you’re after. And the AI-powered editing? It’s like having a personal slide guru. Jasper Jasper AI is a smart writing tool designed to help bloggers, marketers, and small businesses create top-notch content effortlessly. By providing basic details, Jasper generates original content perfect for blogs, marketing materials, and product descriptions. It’s easy to implement, cost-effective, and a great tool for idea brainstorming and content creation. Whether you’re a startup or an established business, Jasper AI has got you covered. With Jasper AI, you can boost your content game without breaking a sweat. Fireflies Fireflies is a valuable tool for small businesses seeking to optimize their meetings and communication. It offers automated transcription services that convert spoken conversations into written text, enhancing record-keeping and accessibility. With its integration capabilities, Fireflies seamlessly syncs transcriptions with various apps and platforms, making information readily available. This tool aids small businesses in maintaining accurate meeting records, extracting actionable insights, and facilitating collaboration. By saving time on manual note-taking and ensuring clarity in communication, Fireflies is a scalable tool that enables small businesses to focus on growth and efficiency, ultimately contributing to improved productivity and streamlined operations. Synthesys Synthesys offers a powerful solution for small businesses aiming to enhance their audio and video content. It utilizes advanced AI technology to generate realistic voiceovers and speech from text. This tool empowers small businesses to create professional audio content for marketing videos, podcasts, and presentations without the need for a recording studio or voice talent. With a variety of language and voice options, Synthesys offers flexibility and customization. Small businesses can save time and resources by creating high-quality audio content that engages their audience, enhances brand messaging, and provides a professional finish to their digital presence. ClickUp ClickUp is a comprehensive project management tool and AI writing assistant with substantial benefits for small businesses. It centralizes tasks, communication, and collaboration in one platform, improving team coordination and efficiency. With customizable features, support, and integrations, ClickUp adapts to diverse business needs. It offers task tracking, document sharing, and goal setting, ensuring projects stay on track. Small businesses can streamline operations, reduce information silos, and foster a cohesive work environment. ClickUp enhances productivity by providing a clear overview of tasks, deadlines, and progress, making it an essential tool for small businesses striving for effective project management and growth. Play.ht Play.ht is a tool that transforms text into lifelike speech, offering a valuable asset to small businesses. With Play.ht, written content such as articles, blogs, or product descriptions can be converted into engaging audio, enhancing accessibility for diverse audiences. This auditory experience can captivate visitors, making the website more interactive and fostering longer engagement. For small businesses, this means increased user retention, improved communication, and the potential to tap into a wider demographic. By adding a human-like voice to their online presence, Play.ht empowers small businesses to convey information more effectively and forge stronger connections with customers. Feature/ToolDescriptionPrimary Use Case for Small Businesses ChatGPTAI-powered tool by OpenAI for interactive conversations.Enhancing customer support, drafting content, and improving interactions. BardGoogle-powered assistant using the PaLM 2 model.Assisting in creative projects, productivity, decision-making, and coding (experimental). MidjourneyGenerative AI for transforming text into images.Creating visual content without artistic skills. GrammarlyAdvanced writing assistant.Ensuring professional communication, grammar correction, and enhancing writing quality. PictoryAI platform that transforms content into videos.Video marketing, extracting key moments for social media, and enhancing blog content. Surfer SEOData-driven SEO tool.Optimizing website content for better search engine ranking. ElevenLabsGenerative Voice AI.Crafting audiobooks, enhancing gaming experiences, designing AI assistants. PerplexityAI research assistant.Personalized and relevant answers to online queries. HitPaw Photo EnhancerAI tool for photo enhancement.Improving visual appeal of images without complex editing. Plus AIAI add-on for Google Slides.Enhancing presentations and AI-powered editing. JasperSmart writing tool.Content creation for blogs, marketing materials, and product descriptions. FirefliesAutomated transcription service.Transcribing meetings, enhancing communication, and syncing transcriptions. SynthesysAI tool for realistic voiceovers.Generating voiceovers for marketing videos, podcasts, and presentations. ClickUpComprehensive project management and AI writing assistant.Task tracking, communication, document sharing, goal setting, and overall project management. Play.htText-to-speech converter.Converting written content into engaging audio, enhancing accessibility, and user retention. Selecting the Best AI Tools for Business Enhancement: Our Methodology We looked at the following factors to craft the above list of the top tools available to today’s businesses. Each factor is listed below and rated on a scale of one to ten in terms of importance, with ten being of the highest importance. Here’s a look at our thought process: Ease of Implementation (Importance Scale: 9/10) User-friendly setup and integration. Minimal technical expertise is required for deployment. Cost-Effectiveness (Importance Scale: 8/10) Affordable pricing with clear ROI. Scalable pricing plans as your business grows. Customizability (Importance Scale: 7/10) Tools that can be tailored to specific business needs. Flexibility to adjust as your business evolves. Data Security (Importance Scale: 10/10) Robust data protection and privacy features. Compliance with relevant data protection regulations. Functionality and Features (Importance Scale: 10/10) Relevant AI capabilities that address your business challenges. Includes features like predictive analytics, automation, or chatbots as needed. Integration with Existing Systems (Importance Scale: 8/10) Compatibility with current business software and tools. Seamless data integration and migration capabilities. Scalability (Importance Scale: 7/10) Ability to handle increasing data volumes and complexity as your business grows. Vendor Support and Training (Importance Scale: 7/10) Access to reliable customer support. Availability of training resources or tutorials to maximize tool usage. Performance Tracking and Analytics (Importance Scale: 6/10) Tools to monitor and analyze the performance and impact of the AI solutions. User Reviews and Industry Reputation (Importance Scale: 5/10) Positive feedback from other users and businesses. Strong reputation within the industry for reliability and effectiveness. Using the above criteria, we’ve delved deep into the AI landscape and identified tools that can revolutionize different facets of business, from human resources and marketing to supply chain management and finance. How to Choose the Right AI for Small Business Picking the perfect AI tool for your small business is like selecting the right tool from a toolbox. Here’s how to find the best fit. Identify Your Business Needs and Goals Begin by understanding your business’s needs and aspirations. Do you seek enhanced customer service or streamlined task management? It’s vital to connect the dots between the AI tool and your specific objectives. Whether it’s boosting sales or optimizing operations, align the AI tool with your business ambitions for optimal results. Compare Features and Pricing of AI Tools Much like shopping for the best deal, delve into the details. Scrutinize the offerings of each AI tool – what features does it bring to the table, and how does the price align? Seek the sweet spot where functionality meets affordability. Ensure that the chosen AI tool provides the maximum value for your investment. Understand the Learning Curve of Artificial Intelligence Tools Navigating AI tools is a bit like learning driving skills. Some are intuitive, while others demand practice. Factor in the learning curve when making your choice. Opt for an AI tool that complements your expertise level. Going for a tool with a learning curve that matches your comfort zone will prevent unnecessary hurdles and ensure a smoother integration process. The Role of AI in Business Artificial Intelligence (AI) has been increasingly integral in reshaping how businesses operate, innovate, and grow. Much like a prodigious employee, AI is highly efficient, unerringly consistent, and always evolving. Its ability to process vast amounts of data in real time allows for insights and efficiencies that were previously unattainable. Data Analysis: Swift Processing: AI can sift through immense datasets at lightning speeds, extracting meaningful information within moments. Insight Generation: AI’s deep data analysis can reveal business trends, customer preferences, and operational inefficiencies, enabling informed decision-making. Predictive Analysis: Beyond just understanding current data, AI can predict future trends, helping businesses strategize and stay ahead of the curve. Retail Enhancements: Optimized Inventory: Based on buying patterns and predictions, AI can recommend inventory restocks or reductions, minimizing overheads. Personalized Shopping: AI can tailor shopping experiences for individual users based on their past behavior, increasing sales and customer satisfaction. Dynamic Pricing: AI algorithms can adjust prices in real-time based on demand, competition, and other market factors. Customer Service Improvements: Chatbots and Virtual Assistants: AI-driven chatbots can handle a multitude of customer queries simultaneously, 24/7, ensuring customers receive timely responses. Sentiment Analysis: AI can analyze customer feedback, reviews, and interactions to determine overall customer sentiment and highlight areas for improvement. Automated Problem Solving: Beyond just answering queries, AI can assist in resolving customer issues, often without human intervention. Operational Efficiency: Automated Task Execution: Routine tasks can be automated using AI, freeing up human resources for more value-driven activities. Supply Chain Optimization: AI can forecast demand, detect potential supply chain disruptions, and suggest alternatives. HR and Recruitment: AI can screen vast numbers of job applications to shortlist candidates based on specific criteria, speeding up the recruitment process. Continuous Availability: 24/7 Operation: AI doesn’t need breaks, vacations, or sleep. It ensures that essential business processes and customer interactions continue around the clock. Consistent Performance: Unlike humans, AI doesn’t have off-days. It provides consistent, error-free performance every single day. AI is a powerhouse for modern businesses, propelling them to new heights of efficiency, personalization, and innovation. With AI, businesses optimize their current operations and pave the way for future growth and transformation. https://youtube.com/watch?v=thLUTRr3lz4%3Fsi%3DG6wkK0bJPSgeo95t Uses of AI Tools for Business: Examples Small businesses can gain big advantages from AI tools. Let’s explore some key areas where AI can be a game-changer. Creating AI Generated Content for Small Businesses: AI can be your writing assistant, crafting blog posts and product descriptions. This saves time and effort and ensures that the writing is not only engaging but also free from errors. Using an AI Tool to Automate Repetitive Tasks: Repetitive tasks can be draining, but AI is your virtual assistant. Whether it’s sorting emails or managing appointments, AI takes care of these tasks, freeing you to focus on more crucial aspects of your business. Leveraging AI Technology for Better Decision-Making: AI transforms data into insights like a crystal ball predicting optimal business choices. By sifting through data, AI helps you make informed decisions, steering your business towards success. Enhancing Customer Relationship Management with AI: AI becomes your customer insights guide. Tracking customer interactions and preferences, AI empowers businesses to effectively provide tailored services that cater to customer needs. Using an AI Tool for Social Media Management: Managing social media becomes effortless with AI. Not only does it schedule posts, but it also analyzes trends, suggesting content ideas that resonate with your audience. Using Artificial Intelligence for Editing Videos: AI simplifies the video editing process. It trims clips, adds captivating effects, and ensures a polished and professional appearance, even if you’re not a video editing expert. Using an AI-Powered Chatbot on Your Website: AI chatbots revolutionize customer service. They’re like your round-the-clock helpers, instantly answering customer queries and creating a seamless, user-friendly experience on your website. Future Trends in AI for Business As businesses continue to harness the transformative power of Artificial Intelligence (AI), staying ahead of emerging trends is crucial for maintaining a competitive edge. Here are some pivotal AI trends that are set to redefine business operations, customer interactions, and market dynamics: AI and Automation Synergy The convergence of AI with automation technologies is creating smarter, more efficient workflows. AI-driven automation extends beyond routine tasks, facilitating strategic decision-making processes. Businesses will increasingly rely on this synergy to optimize operations, reduce costs, and enhance productivity. Advanced Natural Language Processing (NLP) NLP technologies are advancing to comprehend, interpret, and generate human language with remarkable accuracy. Future developments will allow businesses to enhance customer service chatbots, streamline content creation, and extract deeper insights from data analysis, leading to more intuitive and personalized interactions. AI-Powered Cybersecurity As cyber threats grow in sophistication, AI will play a pivotal role in detecting and mitigating risks. AI algorithms can analyze patterns and predict potential vulnerabilities, offering real-time protection against emerging threats. Businesses will increasingly adopt AI-powered security solutions to safeguard digital assets. Ethical AI and Governance With AI integration comes the responsibility to address ethical considerations. The trend towards developing ethical AI frameworks and governance models will gain momentum. Businesses will focus on transparency, accountability, and fairness in AI applications, ensuring that AI decisions do not perpetuate biases or inequalities. AI in Decision-Making AI’s ability to analyze vast datasets will be leveraged for strategic decision-making. Predictive analytics and decision intelligence tools will provide businesses with foresight into market trends, consumer behavior, and operational efficiencies, enabling informed, data-driven decisions. Overcoming Challenges in Adopting AI Tools for Business Adopting AI technology can present several challenges for businesses. However, with the right strategies, these obstacles can be overcome to successfully integrate AI into operations: Addressing Data Privacy Concerns Ensure compliance with data protection regulations such as GDPR and CCPA. Adopt transparent data collection and processing practices and invest in secure AI systems that protect customer information. Simplifying Technical Complexity AI integration can be daunting due to its technical complexity. Partner with AI vendors that offer user-friendly platforms and robust support services. Consider hiring or training staff with AI expertise to facilitate smoother implementation and troubleshooting. Managing Change Resistance Change resistance can hinder AI adoption. Foster a culture of innovation by educating employees on the benefits of AI and involving them in the transition process. Highlight how AI can augment their work, not replace it, and provide necessary training to build confidence in using new technologies. Ensuring Ethical AI Use Develop ethical guidelines for the use of AI that prioritize fairness, accountability, and transparency. Regularly assess AI decisions for potential biases and take corrective actions as necessary. Involve stakeholders in discussions about ethical issues and potential solutions. How to Stay Updated with Developments in AI Tools for Business Keeping abreast of AI developments is essential for leveraging the latest technologies and staying competitive. Here are ways to stay informed: Follow Industry Publications and Blogs Subscribe to reputable AI and technology news sources, such as TechCrunch, Wired, and the AI section of MIT Technology Review. These platforms provide insights into the latest AI research, trends, and applications. Participate in Online Courses and Webinars Engage in continuous learning through online courses offered by platforms like Coursera, edX, and Udemy. Many institutions and companies offer webinars on AI advancements and practical applications, providing valuable learning opportunities. Join Professional Networks and Forums Become part of AI and tech-focused professional networks, such as LinkedIn groups or forums like Reddit’s r/MachineLearning. These communities are great for sharing knowledge, discussing trends, and networking with AI professionals. Attend Conferences and Trade Shows Attend AI and technology conferences, trade shows, and workshops, such as CES, TechCrunch Disrupt, and the AI Summit series. These events offer insights from industry leaders, showcase innovative solutions, and provide networking opportunities. By recognizing future AI trends, tackling adoption challenges, and staying updated on advancements, businesses can successfully navigate the complexities of AI integration and fully leverage its potential to foster growth and innovation. FAQs: AI Tools for Business Are the Best AI tools affordable for Small Business Owners? Affordability is a key concern for small business owners when exploring AI tools. While some options might seem pricey, it’s important to weigh the potential benefits against the costs. Look for tools that offer a range of pricing plans and consider the long-term value they can bring to your business. What Are Some Things Small Businesses Should Consider Before They Implement AI? Before diving into AI, small businesses should evaluate their needs. Identify specific areas where AI can make a difference, such as automating tasks or improving back office operations. Also, consider the learning curve – choose tools that match your team’s skill level to ensure a smooth integration. For example, you may research questions like, “What is a prompt in Chat GPT?” before getting started. Will an AI-Powered Solution Really Help with the Content Creation Process? Absolutely! AI-powered tools can be a game-changer in content creation. They analyze data, generate ideas, and even craft text. While they’re not creative geniuses, they can save time and offer a fresh perspective. However, human touch is still valuable to ensure content resonates with your audience. Research tools like Chat GPT vs Jasper AI to find the best content creation tool for your business. How can natural language processing benefit small businesses in their customer support operations? Natural language processing (NLP) is like teaching computers to understand and talk like humans. For small businesses, NLP helps in customer support. Computers can chat with customers, understand their issues, and provide solutions – just like a human support agent. It improves customer experience measurement and frees up your team for more complex tasks. Image: Envato Elements This article, "The Best AI Tools for Business" was first published on Small Business Trends View the full article

Dried paint was becoming a problem for Billie Asmus. An entrepreneur who was running a small furniture refinishing company from her basement studio, she kept having to toss out paint trays that were caked with dried paint. “I looked over at my garbage can and it was just filled with plastic paint dry liners. And I was like, oh my gosh, there seriously has to be a better way. Something that’s more sustainable, something with a lid, something that’s reusable,” she says. It was 2021. She searched in all the typical places online for a product that could cut down her modest business’s immodest waste stream. “Nothing showed up,” she says. “That sent me down this huge rabbit hole of seeing if anything was even out there, or how I could make something like this exist.” Billie Asmus [Photo: Repaint Studios] And that’s how Asmus created a silicone-based paint tray system that is endlessly reusable, capable of keeping paint fresh for weeks, and cleanable by simply peeling off pain after it’s dried. The Repaint Tray is a clever reinvention of a utilitarian tool. It could be the last paint tray some painters ever need to buy. The idea for the tray was spurred by a speed bump Asmus hit while renovating her home. She was painting over an unfortunate orange color scheme in the bathroom and trying to get the new shade as close to the shower’s edge as possible. Her clean paint job was foiled by a line of silicone caulking. “Paint would not adhere to it no matter how much you tried,” she says. The experience stuck in her mind, and jumped out when she was looking at just how many paint trays she was going through in her furniture refinishing work. Silicone, she figured, could be the basis for a better, reusable tray. With $50 worth of medical grade silicone and some foam board she bought at a dollar store, she made her first mockup. The concept worked, and she saw the inkling of a business. [Photo: Repaint Studios] Asmus then enrolled in an entrepreneurship course, and spent a year interviewing DIYers, manufacturers, and business people to better understand the market. She also refined her prototype to a familiar metal paint tray, a bright green silicone liner that fits snugly inside it, and a matching lid that creates and airtight seal over the top. By January 2023, she had enough momentum and a solid enough design to approach manufacturers. That fall she had a preproduction model in hand that is capable of being used with water-, acrylic, and latex-based paints, but not oil-based paints or varnishes. [Photo: Repaint Studios] That was enough to get her accepted into a product pitch competition run by the home improvement chain Lowe’s. Her reusable paint tray concept won the competition’s paint category, and she got her first official order from the national retailer. “We launched February 1 of 2024, and I ordered the minimum amount of trays I could possibly get, which was 5,000 units,” she says. “I ended up selling out within four months.” A year later, more that 10,000 Repaint Trays have been sold, including in more than 400 Lowe’s stores, as well as through Asmus’s website. DIYers are the main market for the tray system, but Asmus says a fair number of commercial painters are also using it. Their experience reusing the tray over and over again has been validating, she says. It may also be opening a door for her business to expand. “The biggest thing I hear from them that they want something bigger,” she says. “We are already working on developing new products.” View the full article

Excess capacity remains in the mortgage origination cycle, and lenders need to cut costs and end the boom-and-bust hiring, Boston Consulting Group said. View the full article

The Doomsday Clock is perhaps the most sobering graphic symbol ever created: a quarter of a clock with four big dots to mark the countdown to midnight, an euphemism for the end of world You might think that the significance of a clock that counts down the moments until humanity’s annihilation can’t be understated, yet its physical form has always been lightweight compared to its intent. For 78 years, the Bulletin of the Atomic Scientists have presented a new tic-tock of doom in a press conference, informing the public of the latest doom countdown based on the events of the past year. Each year, they accompanied the news with a physical representation of the clock that is not much of a clock at all. Rather, it’s a flimsy panel with paper hands and dots stuck to it. The occasion needed a much stronger visual, one that would attract the attention of photo editors everywhere. That happened last week, when a new clock appeared one tic closer to apocalypse: It is 89 seconds to midnight. [Image: courtesy Bulletin of the Atomic Scientists] “The physical clock that they were using was basically like a whiteboard,” says Juan Noguera, Assistant Professor of Industrial Design at the Rochester Institute of Technology. “They would unveil it by pulling this black cloth and it was just a wobbly setup, with stuff almost falling off it.” Together with Tom Weiss, Associate Department Head at the Rhode Island School of Design and founder of Altimeter Design Group, Noguera redesigned the physical clock in 2024. It came at the request of Rachel Bronson, then the President and CEO of the Bulletin of the Atomic Scientists. Bronson wanted something more iconic; something that would capture the gravity of the clock’s message. The physical clock had to be as powerful as the symbol it represents; it need to command the attention of photographers and journalists who could echo the message of this timepiece of doom. The bulletin’s June 1947 cover page [Image: Bulletin of the Atomic Scientists] Tic-toc to apocalypse American artist Martyl Suzanne Langsdorf conceived of the very first Doomsday Clock back in 1947. It followed the aesthetic of public clocks of that era. It featured a minimalistic large face with smaller dots and a white minute hand that was much thinner than the black hour hand, which was anchored at 12. That design served as a stark reminder of nuclear danger for nearly 80 years, becoming a universally recognized symbol of existential threat. The clock’s hand has moved closer to and further from midnight over the years, reflecting the changing global landscape of nuclear risk and climate change. As things got really grim during the worst years of the Cold War, the clock design went from showing only the second half hour of a face to showing just the quarter, Noguera says. It never went back past the 45 minute mark again. The 2017 iteration [Image: Pentagram] In 2017, design studio Pentagram updated the Doomsday Clock’s graphic symbol, modernizing its look while maintaining its iconic essence. “I believe [Pentagram] hastily produced a physical version of it that had been used by the bulletin in events since then,” Noguera says. The Pentagram symbol was strong then and now, however, and it served as the foundation for Noguera and Weiss’s design of the physical clock from the very beginning of the process. Noguera and Weiss started with traditional sketches, which were then brought to life using a generative AI tool called Vizcom that lets designers add color, texture, and lighting to their sketches. The front of the physical clock is a flat surface that features the graphic symbol designed by Pentagram. Under it, Noguera and Weis introduced two lines of text that spell out the time in English. According to Noguera, this element turned out to be a big success, as most of the photographers focused on it during the presentation. The typography on the clock face uses the Bulletin’s specific Helvetica subvariant, ensuring consistency with their brand identity. On the back of the clock there’s the logo of the Bulletin of the Atomic Scientists set over a gently curved surface that gets thinner towards the top. Their design also included a pedestal. At the beginning they played with the idea of making the entire thing a large monolith but ultimately decided to separate the two pieces. Leaving the face as its own object meant Bulletin could more easily bring the two parts around the world to different events. It also allowed for a unique aesthetic. “We wanted that dichotomy of the handmade traditional and the 3D printed object,” Noguera says. “A deliberate juxtaposition of modern technology and traditional craftsmanship.” [Image: courtesy Bulletin of the Atomic Scientists] A star is born Once they locked this design, they created CAD models for manufacturing. The clock was 3D printed in a single piece that’s 33 inches tall. Embedded within the clock face are close to 100 magnets that hold the hands and the interchangeable numbers and text, which allows the date and text to be easily updated. This clock rests on a handcrafted wooden pedestal. “The pedestal for the clock itself is completely handmade, intentionally, very traditionally,” Noguera says. The legs of the pedestal were hand-turned, and the walls were steam-bent. The entire piece is an imposing 6.5 feet tall. The new Doomsday Clock made its debut at the Bulletin’s 2025 press conference on January 28, where it was the star. Its striking design and prominent display ensured that the clock’s message was front and center in media coverage, Noguera told me with satisfaction: “Instead of seeing some people talking on the photos like every other year before, now you see the clock featured in every single shot.” View the full article