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Brand identity creation is fundamental for shaping how consumers perceive your brand. It involves defining unique characteristics like your name, story, and visual elements. These aspects help you stand out in a crowded market. A strong brand identity not just promotes customer loyalty but additionally influences purchasing decisions. Comprehending its importance can guide you in building a reliable and recognizable brand. Nevertheless, there are challenges to contemplate as you move forward. Key Takeaways Brand identity creation involves defining unique characteristics like name, story, and visual elements to shape consumer perception and experience. It differentiates the brand from competitors, establishing a unique position in the marketplace and fostering emotional connections with consumers. Consistent branding enhances customer loyalty and engagement, reinforcing recognition and reliability across all touchpoints. Strong brand identity can significantly increase revenue, with 77% of consumers making purchases based on brand identity. Effective brand identity aids in navigating market challenges, reducing customer acquisition costs and driving sales growth. Understanding Brand Identity Creation Brand identity creation is an fundamental process that defines what sets your brand apart in the marketplace. To effectively define brand identity, you need to identify your brand’s unique characteristics, such as its name, story, personality, and visual elements. These components shape how consumers perceive and experience your brand. Comprehending brand identity importance is vital, as it helps differentiate you from competitors in a crowded marketplace. A strong brand identity nurtures emotional connections, enhancing customer loyalty and engagement. Guarantee consistency across all touchpoints, aligning visual and verbal elements with your core values. Regularly evaluate and adapt your brand identity to remain relevant and meet evolving customer expectations. This proactive approach can lead to long-term success and improved financial performance. The Significance of Brand Identity Comprehending the significance of brand identity is fundamental for any business aiming to thrive in a competitive market. A strong brand identity definition not only distinguishes you from competitors but also establishes a unique market position that nurtures credibility and trust. The brand identity elements, such as visuals and messaging, create emotional connections with customers, enhancing loyalty and increasing their lifetime value. Consistency in branding and brand identity across all platforms reinforces recognition and reliability, vital for retaining customers. Furthermore, a well-defined identity can amplify your advertising efforts, improving marketing performance and driving sales growth. Businesses with a robust brand identity often navigate market downturns more effectively, as loyal customers help minimize acquisition costs. Key Elements of Brand Identity Grasping the key elements of brand identity is essential for shaping how consumers view and connect with your brand. You’ll want to focus on crafting a compelling brand story, along with defining your brand’s visual identity components, such as logo and color palette. These elements not just reflect your brand’s values and personality but additionally improve recognition and cultivate trust among your target audience. Brand Storytelling Essentials Though many aspects contribute to a brand’s identity, storytelling stands out as a crucial element that shapes how consumers perceive and connect with a brand. Brand storytelling creates a unique narrative, defining your brand’s origins, path, and values. Key elements include your brand’s purpose, founder profiles, significant milestones, and challenges overcome. Integrating these elements consistently across marketing channels reinforces your brand identity description and aligns with your audience’s expectations. Key Element Description Brand Purpose Your brand’s core mission and values Founder Profiles Stories about key individuals involved Significant Milestones Major achievements in your brand’s history Challenges Overcome Obstacles faced and solutions found Utilizing brand storytelling effectively leads to meaningful connections and memorable experiences, exemplified by the best brand identity examples like Nike and Patagonia. Visual Identity Components Visual identity components form the backbone of your brand’s overall identity, making them essential for effective marketing. As you approach branding step by step, consider key elements like logos, color palettes, typography, and imagery. A well-designed logo serves as the visual centerpiece, instantly identifying your brand. The color palette influences consumer perception; different colors evoke varying emotions and communicate your brand values. Typography conveys your brand’s tone and personality, ensuring consistent font usage strengthens brand coherence. Remember, what’s a business brand identity derived from isn’t just these elements but also their consistency across platforms. This consistency builds trust and recognition, making it easier for consumers to identify your brand and reinforcing its overall identity. Brand Story: Crafting a Unique Narrative Your brand story is crucial for establishing a strong emotional connection with your audience. By incorporating cultural and historical context, you can make your narrative more relatable and relevant to your target market. This unique narrative not just highlights your brand’s origins and expedition but additionally helps differentiate you in a competitive environment. Importance of Brand Story A strong brand story is vital for creating an emotional connection with consumers, making your brand memorable and relatable. To effectively craft your brand story, consider these key points: Emotional Connection: Engage consumers by addressing their feelings and aspirations, which influences their purchase decisions. Unique Identity: Articulate your reasons for establishment and key milestones, differentiating your brand in a crowded marketplace. Values and Mission: Communicate your core values and mission clearly, which helps build trust and improves your brand’s perception. Inspiration: Use storytelling to inspire your audience, similar to how Nike does, nurturing customer loyalty and improving marketing efforts. Cultural and Historical Context Crafting a brand story that resonates with consumers involves integrating cultural and historical context into your narrative. Start by including your brand’s origins and significant milestones, as these elements improve memorability. Highlight the founder’s expedition and any geographic influences that relate to your target audience. This connection can strengthen emotional ties, especially for local consumers who appreciate shared cultural heritage. Successful brands like Nike and Patagonia exemplify this approach by showcasing their cultural commitments and historical roots. By weaving these aspects into your brand story, you create a unique narrative that appeals to consumers’ beliefs and backgrounds. In the end, this strategy nurtures brand loyalty, as people are more likely to connect with brands that reflect their values and experiences. Choosing the Right Brand Name How can you guarantee your brand name stands out in a crowded market? Start by focusing on these key factors: Memorability: Choose a name that’s easy to pronounce and remember, as this can boost consumer preference and recall by up to 50%. Relevance: Verify the name reflects your brand’s values and essence, like Google and Apple, which evoke innovation and simplicity. Market Research: Conduct thorough research to find names that resonate with your target audience, potentially increasing customer engagement and loyalty by 20%. SEO Impact: Opt for a unique name to improve online visibility and website traffic, making it easier for consumers to find you. Lastly, protect your brand name through trademarks to establish ownership and safeguard your identity. Defining Brand Personality Defining your brand personality is essential for creating a strong identity that resonates with your audience. Start by identifying key traits like sincerity or excitement that align with your brand’s values and behaviors. This consistency across all platforms shapes consumer perception and builds trust, eventually influencing their loyalty and engagement. Characteristics of Brand Personality Brand personality consists of the distinct human-like traits that brands embody, shaping how consumers perceive and engage with them. Comprehending these characteristics is essential for effective brand identity creation. Here are four key dimensions of brand personality you should consider: Sincerity: Brands that appear genuine and trustworthy often nurture strong emotional connections. Excitement: Energetic and innovative brands attract consumers looking for adventure and novelty. Competence: Reliable and efficient brands appeal to consumers who value expertise and dependability. Sophistication: Elegant and prestigious brands attract consumers desiring luxury and exclusivity. Aligning Values and Behavior When creating a strong brand identity, it’s essential to align your values with your brand personality. This connection establishes human traits and characteristics that resonate with your audience. By ensuring your brand values reflect your personality, you maintain consistency across all customer interactions, which nurtures trust and loyalty. A well-defined brand personality sets you apart from competitors and creates memorable experiences, boosting recognition. Research indicates that 64% of consumers prefer brands that share their values, emphasizing the importance of alignment. When your brand values and personality align, you can improve customer loyalty and lifetime value, as emotional connections often lead to repeat purchases and brand advocacy. Focus on these alignments to amplify your brand’s overall impact. Impact on Consumer Perception Comprehending the impact of brand personality on consumer perception is vital for any business aiming to build a strong identity. A well-defined brand personality nurtures emotional connections, influencing purchasing decisions. Here are four key points to reflect on: Consumers are more loyal to brands that resonate emotionally, leading to repeat purchases. Consistency in brand personality across all touchpoints improves recognition and builds trust. Shared values are significant; 64% of consumers cite them as a reason for strong brand relationships. Brands that use storytelling and visuals effectively engage consumers, with 92% preferring personalized experiences. Communication Style and Tone of Voice Creating a distinct communication style and tone of voice is crucial for any brand looking to connect meaningfully with its audience. Your brand’s language should be clear, relatable, and consistent across all platforms. This consistency builds trust and improves recognition, encouraging long-term loyalty. The tone of voice must reflect your brand’s personality, whether it’s friendly, authoritative, or humorous. Here’s a simple table to help clarify different styles: Tone of Voice Example Purpose Friendly “Hey there!” Builds rapport Professional “We advise…” Instills confidence Humorous “Oops!” Engages and entertains The Role of Visual Identity Visual identity plays a vital role in how your brand is perceived by consumers. It encompasses graphic elements such as logos, color palettes, typography, and imagery. Here’s why it’s important: Immediate Recognition: A strong visual identity helps consumers identify your brand instantly. Consistency Builds Trust: Maintaining a cohesive visual brand across platforms can improve consumer trust, potentially increasing revenue by up to 23%. Emotional Influence: Colors can greatly affect emotions, with research showing that they can boost brand recognition by 80%. Differentiation: An effective visual identity sets your brand apart from competitors as it reinforces your values and messaging, eventually promoting brand loyalty. Investing in your visual identity is fundamental for long-term success and consumer engagement. Sensory Identity: Enhancing Brand Experience To create a memorable brand experience, incorporating sensory identity is essential. Sensory identity involves using elements like sight, sound, taste, touch, and smell to engage consumers emotionally. When you consistently apply sensory branding, you can boost brand recognition by up to 80%. For example, think about how Starbucks uses its distinct aroma and ambiance to cultivate emotional connections. This approach not only improves brand loyalty but also encourages repeat visits. Research shows that 95% of purchasing decisions are influenced by sensory perceptions, often subconsciously. By engaging multiple senses, you create a more immersive experience, leading to higher customer satisfaction. In the end, this strategy can increase the likelihood of brand advocacy and positive word-of-mouth recommendations. Building Trust and Credibility Building trust and credibility is vital for establishing a strong brand identity that resonates with consumers. To achieve this, focus on these key strategies: Consistency: Guarantee your brand values and promises are reflected across all customer touchpoints. This builds familiarity and trust. Clear Communication: Articulate your brand identity and values effectively. This can increase consumer trust by up to 87%. Quality Engagement: Encourage interactions that improve customer loyalty. Brands with strong identities achieve 3.5 times greater loyalty. Visual Recognition: Maintain consistent branding across platforms to boost brand recognition by up to 80%, increasing consumer confidence. Common Challenges in Brand Identity Development During developing a strong brand identity, you may encounter several common challenges that can hinder your efforts. Inconsistent execution across different channels can confuse consumers and undermine brand integrity. Moreover, a promise-capability gap occurs when your claims exceed what you can actually deliver, leading to customer dissatisfaction. Insufficient employee training on brand values can result in poor customer experiences, misrepresenting your brand and eroding trust. In addition, failing to adapt to market shifts may cause your brand to decline. Finally, focusing solely on superficial elements like logos, without addressing core customer experiences, can backfire, as seen in past rebranding failures. Recognizing these challenges is the first step toward overcoming them and building a robust brand identity. Strategies for Successful Brand Identity Creation Creating a strong brand identity requires a strategic approach that addresses the common challenges outlined earlier. To build a successful brand identity, consider these strategies: Conduct thorough market analysis to identify customer needs and competitive gaps, ensuring your brand stands out. Define your brand’s visual, verbal, and experiential components, aligning them with the values of your target audience for effective communication. Maintain consistency across all branding touchpoints, including logos, color palettes, and messaging, to reinforce brand recognition and build trust. Utilize storytelling techniques to cultivate emotional connections, making your brand more relatable and memorable. Regularly assess and refine your brand identity based on audience feedback and market shifts, ensuring relevance in a competitive environment. Measuring the Impact of Brand Identity on Business Performance Measuring the impact of brand identity on business performance is crucial for comprehending how your branding efforts translate into tangible results. A strong brand identity can boost customer retention rates by 20%, enhancing your profitability by reducing acquisition costs and increasing customer lifetime value. Companies with cohesive brand identities often see a 33% revenue increase, as consistent branding promotes consumer trust and recognition. Significantly, 77% of consumers make purchases based on brand identity, indicating its influence on buying decisions. In addition, brands that communicate their identity effectively can command a price premium of 20% or more. Consistency in brand identity can likewise cut customer acquisition costs by up to 50%, making conversions easier from potential customers. Frequently Asked Questions What Is a Brand Identity and Why Is It Important? A brand identity consists of your brand’s unique traits, including its name, values, and visual elements. It’s essential since it differentiates you from competitors and shapes how consumers perceive your brand. A strong brand identity nurtures recognition and builds trust, leading to customer loyalty. Consistency across all marketing channels improves this recognition, making it easier for customers to connect with you. Regularly evaluating and adapting your brand identity guarantees you stay relevant in a competitive market. Why Is It Important to Create a Strong and Consistent Brand Identity? Creating a strong and consistent brand identity is essential for your business. It improves recognition, helping you stand out in competitive markets. When customers trust your brand, they’re more likely to make a purchase. Consistency across all platforms builds loyalty, reducing acquisition costs and increasing customer lifetime value. A well-defined brand can likewise justify premium pricing, enhancing perceived value. In the end, cohesive brand experiences lead to higher customer satisfaction and potentially increased revenue. Which of the Following Reasons Explains Why Brand Identity Is Important? Brand identity is important as it differentiates your business from competitors. A strong identity promotes consumer recognition and loyalty, which leads to increased trust and credibility. This trust can improve customer lifetime value, as satisfied customers are likely to return. In addition, a consistent brand identity across all marketing channels boosts the effectiveness of your advertising, driving sales and revenue growth. Regularly reassessing your brand identity helps maintain its relevance in a changing market. What Is the Primary Goal of Brand Identity? The primary goal of brand identity is to establish a unique and recognizable image for your brand. This image differentiates you from competitors, promoting trust and loyalty among consumers. By creating a strong brand identity, you improve customer recognition, which can lead to increased awareness and higher sales. Furthermore, a well-defined brand identity serves as a foundation for your marketing strategies, guiding decisions related to product development and customer engagement effectively. Conclusion In conclusion, effective brand identity creation is crucial for distinguishing your brand in the marketplace. By focusing on key elements like your brand story, name, and visual components, you can cultivate trust and credibility with consumers. Recognizing the challenges and employing strategic approaches can improve your brand’s presence and impact. In the end, measuring the effects of your brand identity on business performance will help you refine your strategies and strengthen customer loyalty for long-term success. Image Via Envato This article, "What Is Brand Identity Creation and Its Importance?" was first published on Small Business Trends View the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. It's been a tumultuous year and a half for TikTok in the U.S. In April of 2024, President Biden signed a law forcing the app's parent company, ByteDance, to sell its majority stake to an American company, or face a ban in the U.S. ByteDance never did, and so, in January, the app went dark. It was mostly performative, however. Then President-elect The President had already assured TikTok that his incoming administration would not enforce the ban, as did the outgoing President Biden. As such, once The President was sworn in, he signed an executive order kicking the TikTok ban down the road. The President continued to delay enforcing the ban, which, while legally dubious, allowed the app to continue operating as usual. It seems, however, this wild ride is coming to a close. On Thursday, The President signed an executive order that sets the stage for a U.S.-majority stake in TikTok. Nothing is set in stone, but American companies like Oracle, as well as individuals like Larry Ellison (Oracle co-founder) and Rupert Murdoch could be among the newest owners of the app. Curiously, a non-American company, the Abu Dhabi-based MGX investment fund, would also be involved. This joint venture would control a majority of the new American TikTok, while ByteDance would control less than 20%. The President says Chinese President Xi Jinping has okayed the deal, though no Chinese representatives were present at the order's signing. Again, nothing is for certain at this point, but we can take a look at the early details to get a sense for how a new "America-approved" TikTok would operate in the U.S. How would TikTok change in the US?First things first: the app itself. It's highly possible you'll need to download a new app entirely in order to keep using TikTok. This has been a focus of speculation for a couple months now, but as the Washington Post reports, TikTok engineers have been working on a U.S.-version of the app. The new app will likely appear identical to the TikTok experience you already know, and, in fact, might be accessible via a link within the current app. The Post makes the point that the harder it is for users to access the new TikTok app, the higher the chance they leave the platform entirely for alternatives like Instagram and YouTube, so TikTok engineers will no doubt be working on ways to make the transition as seamless as possible. Then, there's the famous algorithm. This is what makes TikTok so addictive; the app's algorithm is so good, it learns what you like and shows you content to keep you scrolling for hours. Without the algorithm, TikTok very well could lose its addictive nature, and, along with it, its users. The Post reports that, at least at this time, the algorithm is staying put, and will be leased out from ByteDance by the new American TikTok venture. Plus, you should still be able to see international content going forward, not just videos posted by Americans. TikTok should, in theory, be as entertaining (and addicting) as ever. But that's not the end of the story. According to The President's executive order, the algorithm will be "retrained and monitored" by "trusted security partners" of the U.S. That does not necessarily inspire confidence in a neutral algorithm for Americans, especially as The President says he would make it "100% MAGA" if he could. Finally, there's the question of user data. This was a major concern of the U.S. government, and part of why both the The President and Biden administrations went after the app. It wasn't without reason either, as we learned ByteDance did in fact store American user data and had used it to obtain the IP addresses of American journalists. According to the executive order, all user data from the U.S. version of TikTok will need to be stored in a cloud environment operated by an American company. We'll need to see how both ByteDance and the Chinese government address the executive order and potential divestiture going forward, as things could change. As of now, however, it seems both nothing will change, and everything will change. You'll still be able to endlessly scroll through your feed as you do now, but you may need to use a new, yet identical version of the app to do so. You may see the same content you do now, or you might start to see some new content, suspiciously aligned with the values of the current administration. And your data will still be controlled by a faceless third-party, only now it'll be by your own country, rather than a foreign nation. View the full article

Don’t look now, but President The President just issued more sweeping tariffs. This latest round stands to affect two groups particularly hard: homeowners and furniture and home furnishing companies. That’s because the new round of The President’s tariffs will see up to 50% fees applied to kitchen cabinets and upholstered furniture imported into the United States. Here’s what you need to know. What’s happened? Yesterday, the president of the United States took to his social media platform to announce another sweeping round of tariffs, including a 100% tariff on some pharmaceutical products and a 25% tariff on heavy trucks. But smack in the middle of those two high tariffs was another tariff The President announced, this one of 50%. The president said that from October 1, there will also be new, 50% tariffs on select home items, including bathroom vanities, kitchen cabinets, as well as other “associated products.” But The President didn’t stop there. He said that from the same date, there would also be 30% tariffs on upholstered furniture. “The reason for this is the large scale ‘FLOODING’ of these products into the United States by other outside Countries,” the president wrote. “It is a very unfair practice, but we must protect, for National Security and other reasons, our Manufacturing process.” While The President said that pharmaceutical companies that are breaking ground on manufacturing facilities, or have facilities under construction, in the United States won’t be hit with the 100% duties, he gave no indication that companies could escape the 50% kitchen cabinet and 30% upholstered furniture levies. Swedish furniture company Ikea could be hit hard Shortly after The President’s latest tariff announcements, “Ikea tariff” began trending on social media. It’s easy to see why. The Swedish company Ikea is the most prominent name in the home furnishing space in America. The company’s store locator tool lists more than 50 locations in the U.S. What’s especially bad for Ikea is that relatively few of its products are manufactured in America. The company has previously said that only about 10% of the products it sells in the United States are made in North or South America. Roughly 90% of its products are imported from overseas. In a FAQ on Ikea’s Spanish website, the company says that it has over 1,200 furniture suppliers around the world, and notes that “The five countries that supply the majority of products and services to Ikea are China, Poland, Italy, Germany and Sweden.” Given the number of products that Ikea sells that would be covered under The President’s new 30% to 50% tariffs, the company now risks a major hit to its margins in the United States. Fast Company has reached out to Ikea for comment on how The President’s new tariffs will affect the company. What do the new tariffs mean for homeowners? Of course, Ikea and similar home furnishing companies are the only ones The President’s new tariffs will hit hard. American homeowners and renters are likely to feel the pain of the new tariffs, too. It’s highly unlikely that Ikea, like most companies, will simply absorb the cost of the tariffs themselves. They will first try to offset some of those costs by asking for price concessions from their suppliers. However, the next step is usually to raise the prices of the tariffed items, so the end-buyer—the American consumer—pays more for them. This means that homeowners and renters seeking new furniture for their dwelling will likely see a hike in prices in the near future after the tariffs come into effect next Wednesday. How are furniture and home furnishing stocks reacting? Ikea is a private company, so its shares aren’t traded on the public markets. However, there are plenty of other publicly traded furniture and home furnishing companies. Surprisingly, many of their investors seem to be taking the news pretty well. Most of the stock prices of the home furnishing companies below are trading relatively flat as of the Time of this writing. Bassett Furniture Industries, Incorporated (Nasdaq: BSET): up 2.4% Hooker Furnishings Corporation (Nasdaq: HOFT): down 1.6% La-Z-Boy Incorporated (NYSE: LZB): up 1.6% RH (NYSE: RH): down 0.7% Wayfair Inc. (NYSE: W): up 0.2% Williams-Sonoma, Inc. (NYSE: WSM): down 1.6% One reason for the general steadiness of these stocks may be that investors have become almost desensitized to the near-weekly tariff announcements from the president. Additionally, in November, the Supreme Court is set to hear a challenge regarding the constitutionality of The President’s levying tariffs against countries and industries—a power historically reserved for Congress. If the Supreme Court rules against The President, all of the tariffs he imposed—including the home furnishing ones this week—could be revoked. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Federal Reserve Governor Michelle Bowman issued a housing market warning during a speech at the Kentucky Bankers Association Annual Convention in Asheville, North Carolina on September 23. Bowman noted that housing activity has slowed significantly, with declines in single-family construction and sales coinciding with rising inventories and falling house prices in many markets. “Declines in housing activity, including single-family home construction and sales, have been accompanied by higher inventories of homes for sale and falling house prices, suggesting that housing demand has also weakened,” Bowman said. “Elevated mortgage rates may be exerting a more persistent drag as income growth expectations have declined while house prices remain high relative to rents.” The result has been persistently low housing affordability—a factor that has kept existing home sales depressed since 2023, stuck near levels last seen in the early 2010s in the aftermath of the financial crisis. “Given very low housing affordability, existing home sales have remained depressed since 2023, and at levels only comparable with the early 2010s following the financial crisis. I am concerned that, in the current environment, declines in house prices could accelerate, posing downside risks to housing valuations, construction, and inflation,” Bowman cautioned. Her comments underscore growing unease within the Fed about the housing sector’s trajectory. While the central bank has held interest rates at elevated levels to bring inflation back toward its 2% target, the cost of borrowing has cooled housing demand more deeply than some policymakers expected. If Bowman is right and a sharper decline in home prices materializes, it could ripple across the economy, weakening household balance sheets and slowing residential construction—a sector that has historically helped pull the broader economy out of downturns. Her remarks suggest that policymakers are increasingly weighing how housing stress could complicate the Fed’s path forward on rates, particularly if falling home values begin to weigh more heavily on consumer spending and confidence. What’s happening to house prices right now? According to ResiClub’s analysis of the Zillow Home Value Index, U.S. home prices are down -0.01% year-over-year between August 2024 and August 2025. That rate has decelerated—back in August 2024, the year-over-year national home price growth rate was +2.5%. As ResiClub has documented, this year we’ve been amid a widespread softening. “Widespread softening” here doesn’t mean home prices are falling in every market—they aren’t. Rather, it means home price growth has decelerated across most markets, and more markets are seeing home price declines compared to a year ago. On a regional and local level, home price shifts vary significantly right now. Some regional housing markets in states such as Texas, Florida, Colorado, Arizona, and Louisiana, where inventory has risen above pre-pandemic 2019 levels, are experiencing mild home price corrections. Meanwhile, tight-ish inventory markets in some pockets of the Northeast and Midwest remain resilient-ish, with home prices pushing up a little this spring. View the full article

Defiant Israeli PM addressed mostly empty seats as he reiterated demands for Hamas to disarm and release hostagesView the full article

Europe aims for interlinked defences after spate of Russian airspace violationsView the full article

Precision agriculture uses tools and technologies such as GPS and sensors to monitor, measure, and respond to changes within a farm field in real time. This includes using artificial intelligence technologies for tasks such as helping farmers apply pesticides only where and when they are needed. However, precision agriculture has not been widely implemented in many rural areas of the United States. We study smart communities, environmental health sciences, and health policy and community health, and we participated in a research project on AI and pesticide use in a rural Georgia agricultural community. Our team, led by Georgia Southern University and the City of Millen, with support from University of Georgia Cooperative Extension, local high schools and agriculture technology company FarmSense, is piloting AI-powered sensors to help cotton farmers optimize pesticide use. Georgia is one of the top cotton-producing states in the U.S., with cotton contributing nearly US$1 billion to the state’s economy in 2024. But only 13% of Georgia farmers use precision agriculture practices. Public-private-academic partnership Innovation drives economic growth, but access to it often stops at major city limits. Smaller and rural communities are frequently left out, lacking the funding, partnerships and technical resources that fuel progress elsewhere. At the same time, 75% of generative AI’s projected economic impact is concentrated in customer operations, marketing, software engineering and research and development, according to a 2023 McKinsey report. In contrast, applications of AI that improve infrastructure, food systems, safety and health remain underexplored. Yet smaller and rural communities are rich in potential—home to anchor institutions like small businesses, civic groups and schools that are deeply invested in their communities. And that potential could be tapped to develop AI applications that fall outside of traditional corporate domains. The Partnership for Innovation, a coalition of people and organizations from academia, government and industry, helps bridge that gap. Since its launch almost five years ago, the Partnership for Innovation has supported 220 projects across Georgia, South Carolina, Kentucky, Tennessee, Virginia, Texas and Alabama, partnering with more than 300 communities on challenges from energy poverty to river safety. One Partnership for Innovation program provides seed funding and technical support for community research teams. This support enables local problem-solving that strengthens both research scholarship and community outcomes. The program has recently focused on the role of civic artificial intelligence – AI that supports communities and local governments. Our project on cotton field pesticide use is part of this program. Cotton pests and pesticides Our project in Jenkins County, Georgia, is testing that potential. Jenkins County, with a population of around 8,700, is among the top 25 cotton-growing counties in the state. In 2024, approximately 1.1 million acres of land in Georgia were planted with cotton, and based on the 2022 agricultural county profiles census, Jenkins County ranked 173rd out of the 765 counties producing cotton in the United States. The state benefits from fertile soils, a subtropical-to-temperate climate, and abundant natural resources, all of which support a thriving agricultural industry. But these same conditions also foster pests and diseases. Farmers in Jenkins County, like many farmers, face numerous insect infestations, including stink bugs, cotton bollworms, corn earworms, tarnished plant bugs and aphids. Farmers make heavy use of pesticides. Without precise data on the bugs, farmers end up using more pesticides than they likely need, risking residents’ health and adding costs. While there are some existing tools for integrated pest management, such as the Georgia Cotton Insect Advisor app, they are not widely adopted and are limited to certain bugs. Other methods, such as traditional manual scouting and using sticky traps, are labor-intensive and time-consuming, particularly in the hot summer climate. Our research team set out to combine AI-based early pest detection methods with existing integrated pest management practices and the insect advisor app. The goal was to significantly improve pest detection, decrease pesticide exposure levels and reduce insecticide use on cotton farms in Jenkins County. The work compares different insect monitoring methods and assesses pesticide levels in both the fields and nearby semi-urban areas. We selected eight large cotton fields operated by local farmers in Millen, four active and four control sites, to collect environmental samples before farmers began planting cotton and applying pesticides. The team was aided by a new AI-based insect monitoring system called the FlightSensor by FarmSense. The system uses a machine learning algorithm that was trained to recognize the unique wingbeats of each pest insect species. The specialized trap is equipped with infrared optical sensors that project an invisible infrared light beam – called a light curtain – across the entrance of a triangular tunnel. A sensor monitors the light curtain and uses the machine learning algorithm to identify each pest species as insects fly into the trap. FlightSensor provides information on the prevalence of targeted insects, giving farmers an alternative to traditional manual insect scouting. The information enables the farmers to adjust their pesticide-spraying frequency to match the need. What we’ve learned Here are three things we have learned so far: 1. Predictive pest control potential – AI tools can help farmers pinpoint exactly where pest outbreaks are likely—before they happen. That means they can treat only the areas that need it, saving time, labor and pesticide costs. It’s a shift from blanket spraying to precision farming – and it’s a skill farmers can use season after season. 2. Stronger decision-making for farmers – The preliminary results indicate that the proposed sensors can effectively monitor insect populations specific to cotton farms. Even after the sensors are gone, farmers who used them get better at spotting pests. That’s because the AI dashboards and mobile apps help them see how pest populations grow over time and respond to different field conditions. Researchers also have the ability to access this data remotely through satellite-based monitoring platforms on their computers, further enhancing the collaboration and learning. 3. Building local agtech talent – Training students and farmers on AI pest detection is doing more than protecting cotton crops. It’s building digital literacy, opening doors to agtech careers and preparing communities for future innovation. The same tools could help local governments manage mosquitoes and ticks and open up more agtech innovations. Blueprint for rural innovation By using AI to detect pests early and reduce pesticide use, the project aims to lower harmful residues in local soil and air while supporting more sustainable farming. This pilot project could be a blueprint for how rural communities use AI generally to boost agriculture, reduce public health risks, and build local expertise. Just as important, this work encourages more civic AI applications – grounded in real community needs – that others can adopt and adapt elsewhere. AI and innovation do not need to be urban or corporate to have a significant effect, nor do you need advanced technology degrees to be innovative. With the right partnerships, small towns, too, can harness innovations for economic and community growth. Debra Lam is a founding director of the Partnership for Inclusive Innovation and the Enterprise Innovation Institute at Georgia Institute of Technology. Atin Adhikari is a professor of biostatistics, epidemiology & environmental health sciences at Georgia Southern University. James E. Thomas is a senior lecturer in health policy & community health at Georgia Southern University. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

PayPal is taking a notable step forward in the realm of consumer financing with its recent partnership with Blue Owl Capital, a move that could significantly benefit small business owners across the United States. Announced on September 24, 2025, this two-year agreement empowers Blue Owl-managed funds to purchase approximately $7 billion of PayPal’s “Pay in 4” buy now, pay later (BNPL) loans. This collaboration aims to enhance the flexibility and accessibility of payment options for consumers, ultimately impacting small businesses positively. One of the major advantages of this partnership is the ability for small businesses to leverage PayPal’s BNPL solutions without a heavy technology uplift. The “Pay in 4” program allows consumers to divide eligible purchases into four interest-free payments over six weeks, making larger-ticket items more attainable. According to PayPal’s data, when consumers choose BNPL at checkout, they tend to spend significantly more—over 80% more, to be precise—than they would through traditional payment methods. This feature enables small retailers to boost sales and encourages impulse purchases, which can be particularly advantageous in competitive markets. Jamie Miller, PayPal’s Chief Financial & Operating Officer, emphasized the strategic nature of this partnership, stating, “This transaction reflects our disciplined approach to capital allocation. Partnering with Blue Owl helps support the growth of our Pay Later portfolio and gives us greater ability to invest in our strategic initiatives and innovation.” This underscores PayPal’s commitment to expanding its services while providing valuable tools to its merchant partners. For small business owners, the integration of BNPL options means that they can offer customers more adaptability in payments, which can lead to increased customer satisfaction and loyalty. Simplified integration into existing PayPal systems means that merchants can implement these features quickly, allowing them to focus on growth. In fact, PayPal processed over $33 billion in BNPL payment volume globally in 2024, a 21% increase from the previous year, showcasing how rapidly this trend is evolving. However, while the advantages are considerable, small business owners should remain aware of potential challenges associated with implementing and managing BNPL solutions. One challenge may be the need for effective customer education. As consumers become more accustomed to payment flexibility, ensuring that they understand how these options work will be crucial. Additionally, it’s important for merchants to carefully manage their cash flow; even interest-free payment plans can affect a business’s financial operations if not monitored closely. Another point to consider is the competitive landscape of BNPL offerings. While PayPal is a well-established player, the growing array of BNPL options from other providers means that small businesses must also consider how these offerings stack up against one another in terms of costs, features, and customer experience. Ivan Zinn, Head of Alternative Credit at Blue Owl, highlighted this partnership by saying, “PayPal’s scale and deep relationships with its consumers allows it to make informed decisions when extending credit through Pay in 4.” As the BNPL market continues to expand, it’s essential for small business owners to evaluate how they incorporate these financing solutions within their overall sales strategy. Properly leveraging these payment options can lead to enhanced customer engagement and increased sales volume, but business owners must also strategize around potential risks and ensure that they are prepared for the evolving needs of their customers. The PayPal-Blue Owl partnership is poised to change the way consumers engage with payment options, providing small businesses the tools they need to stay competitive in a dynamic marketplace. For further details about this partnership and its implications, you can refer to the original post on PayPal’s newsroom here. This article, "PayPal and Blue Owl Announce $7 Billion Buy Now, Pay Later Partnership" was first published on Small Business Trends View the full article

PayPal is taking a notable step forward in the realm of consumer financing with its recent partnership with Blue Owl Capital, a move that could significantly benefit small business owners across the United States. Announced on September 24, 2025, this two-year agreement empowers Blue Owl-managed funds to purchase approximately $7 billion of PayPal’s “Pay in 4” buy now, pay later (BNPL) loans. This collaboration aims to enhance the flexibility and accessibility of payment options for consumers, ultimately impacting small businesses positively. One of the major advantages of this partnership is the ability for small businesses to leverage PayPal’s BNPL solutions without a heavy technology uplift. The “Pay in 4” program allows consumers to divide eligible purchases into four interest-free payments over six weeks, making larger-ticket items more attainable. According to PayPal’s data, when consumers choose BNPL at checkout, they tend to spend significantly more—over 80% more, to be precise—than they would through traditional payment methods. This feature enables small retailers to boost sales and encourages impulse purchases, which can be particularly advantageous in competitive markets. Jamie Miller, PayPal’s Chief Financial & Operating Officer, emphasized the strategic nature of this partnership, stating, “This transaction reflects our disciplined approach to capital allocation. Partnering with Blue Owl helps support the growth of our Pay Later portfolio and gives us greater ability to invest in our strategic initiatives and innovation.” This underscores PayPal’s commitment to expanding its services while providing valuable tools to its merchant partners. For small business owners, the integration of BNPL options means that they can offer customers more adaptability in payments, which can lead to increased customer satisfaction and loyalty. Simplified integration into existing PayPal systems means that merchants can implement these features quickly, allowing them to focus on growth. In fact, PayPal processed over $33 billion in BNPL payment volume globally in 2024, a 21% increase from the previous year, showcasing how rapidly this trend is evolving. However, while the advantages are considerable, small business owners should remain aware of potential challenges associated with implementing and managing BNPL solutions. One challenge may be the need for effective customer education. As consumers become more accustomed to payment flexibility, ensuring that they understand how these options work will be crucial. Additionally, it’s important for merchants to carefully manage their cash flow; even interest-free payment plans can affect a business’s financial operations if not monitored closely. Another point to consider is the competitive landscape of BNPL offerings. While PayPal is a well-established player, the growing array of BNPL options from other providers means that small businesses must also consider how these offerings stack up against one another in terms of costs, features, and customer experience. Ivan Zinn, Head of Alternative Credit at Blue Owl, highlighted this partnership by saying, “PayPal’s scale and deep relationships with its consumers allows it to make informed decisions when extending credit through Pay in 4.” As the BNPL market continues to expand, it’s essential for small business owners to evaluate how they incorporate these financing solutions within their overall sales strategy. Properly leveraging these payment options can lead to enhanced customer engagement and increased sales volume, but business owners must also strategize around potential risks and ensure that they are prepared for the evolving needs of their customers. The PayPal-Blue Owl partnership is poised to change the way consumers engage with payment options, providing small businesses the tools they need to stay competitive in a dynamic marketplace. For further details about this partnership and its implications, you can refer to the original post on PayPal’s newsroom here. This article, "PayPal and Blue Owl Announce $7 Billion Buy Now, Pay Later Partnership" was first published on Small Business Trends View the full article

There’s no doubt we are witnessing a quiet shift in labor: artificial intelligence is no longer confined to experimental labs or consumer chatbots, it is now eroding the foundation of human labor in ways that are less visible, but potentially more consequential, than the headlines about “AI assistants” or “superintelligence.” Last week, Google abruptly terminated 200 AI contractors, many of them involved in annotation and evaluation work. Officially, the company described this as part of a ramp-down, but workers pointed mainly to low pay and job insecurity. What matters is that the roles being cut are precisely those that ensure human oversight of AI systems: the raters, annotators, and evaluators who form the invisible scaffolding of “smart” or “intelligent” products. In parallel, at an Axios event, Anthropic CEO Dario Amodei warned that AI is on track to displace many white-collar jobs within five years. Not decades. Not in some speculative future. Within the next cycle of corporate planning, the world of professional work, from law, finance, consulting, or even management, may look very different. From invisible work to invisible loss For years, the human labor that powers AI has been hidden behind the curtain: underpaid annotators in developing countries, moderators exposed to traumatic content, contractors who quietly clean and structure data so models can be trained. These jobs were rarely acknowledged, let alone respected. Now they are being erased altogether, as companies shift from human-in-the-loop to automation-in-the-loop. The question is not only about employment. It is about what disappears when we remove human judgment from the system. Annotators catch ambiguities, flag dangerous edge cases, and apply moral reasoning that models cannot replicate. Raters provide cultural and linguistic nuance. When those roles are automated away, the systems may still function — but blind spots deepen, errors multiply, and biases are amplified. Efficiency rises, but resilience declines. White-collar work on the clock Amodei’s warning points to a broader reality: AI is moving up the value chain: it is no longer confined to support tasks, it is encroaching on analysis, writing, design, and even decision-making. The professional classes that once considered themselves insulated from automation are now squarely in the crosshairs. If blue-collar workers were the first wave of technological displacement in the 20th century, white-collar workers may be the second in the 21st. The rhetoric from tech leaders often frames this as an opportunity: liberation from drudgery, new roles created, productivity unleashed. But the record of previous technological shifts is sobering. Yes, new roles emerge, but not necessarily for the same people, in the same places, or at the same wages. The painful transition costs are borne not by shareholders but by workers. Regulation in fragments Governments are beginning to notice. Italy has just introduced an AI legislative package that tries to target harmful deepfakes, set workplace standards, and enhance child protections. It is among the first attempts to go beyond reactive guardrails and impose preemptive controls on how AI can be used. Whether this becomes a model for others remains uncertain. Spain, by contrast, is coming up with a mixed model: on one hand, it has enacted laws requiring labeling of all AI-generated content with heavy fines and formed the AESIA (Spanish AI Supervisory Agency) to oversee compliance; on the other, it is also heavily subsidizing AI development and innovation. The tension is real: measures meant to protect truth and transparency may impose burdens on small startups; enforcement capacity is far from guaranteed; and legislative clarity lags behind technological change. The Spanish case exemplifies a border zone: regulation and innovation both encouraged, but not always reconciled. The irony is that regulation is moving fastest on visible harms that generate social alarm such as deepfakes, disinformation, and child safety, while the invisible erosion of labor goes largely unaddressed. It is easier to ban a fake video than to confront a business model that treats human judgment as a disposable cost. Efficiency is not ethics This moment forces a deeper question: just because AI can replace a human role, does it mean it should? Not every gain in efficiency is a gain in ethics. Removing moderators may cut costs, but at what price to safety? Automating evaluation may accelerate deployment, but at what risk of error? Displacing white-collar workers could improve the margin, but the costs to social stability are pretty clear. Are we all now behaving like Meta, “moving fast and breaking things,” focusing on profitability without paying attention to other potential consequences? We should all exert some caution from a future in which AI not only mediates our information but also dictates our labor markets, silently restructuring what it means to be useful. Companies should not outsource that responsibility to regulators. They must recognize that the invisible revolution they are driving has significant human consequences, and those consequences will eventually come back to shape their own legitimacy. The real invisible hand The “invisible hand” in today’s AI economy is not Adam Smith’s market. It is the invisible labor that has powered machine learning, and the invisible losses that come when that labor is discarded. The layoffs at Google and the warnings from Anthropic are signals, not outliers. We are watching the early stages of a transformation that could redefine not just how we work, but what kinds of work society still values. If companies want AI to be sustainable, they need to treat human judgment not as a temporary scaffold to be eliminated, but as a core component of systems that aspire to interact with the world. Without that, we risk building an economy where jobs are interchangeable, oversight is optional, and the human cost of efficiency is hidden until it is too late. View the full article

Running a construction site takes coordination, attention to detail and clear communication between all stakeholders. From the moment equipment arrives on site to the final inspection, every phase needs to be carefully monitored to stay on schedule and within budget. Managing crews, deliveries and safety protocols while keeping the project owner updated requires a structured approach that minimizes downtime and keeps productivity high. Learning how to manage a construction site step by step ensures that no part of the process is overlooked. By breaking work into clear stages, project managers and site supervisors can plan resources, track progress and deal with issues before they escalate. This proactive approach keeps projects organized, reduces risks and leads to safer, more efficient construction sites that deliver quality results. What Is a Construction Site? A construction site is the physical location where building, infrastructure or other construction-related work is carried out. It’s a dynamic environment where multiple teams come together to perform tasks such as excavation, foundation work, framing, electrical installation and finishing. Heavy machinery, materials and crews must be coordinated in a limited space, often under strict deadlines, which makes the site a hub of constant activity. Because so many moving parts are involved, a construction site also comes with significant risks and challenges. Safety protocols must be enforced, schedules monitored and resources managed to avoid costly delays or accidents. Clear communication between site supervisors, subcontractors and project managers is essential to keep everyone aligned and ensure work proceeds according to plan. Managing a construction site is complex, and traditional methods like spreadsheets or paper reports can quickly become outdated. Project management software centralizes schedules, tasks and resource data in one place, giving managers real-time visibility into project performance. It allows teams to track progress, assign responsibilities and share updates instantly, which improves collaboration and helps catch potential problems before they affect the timeline or budget. ProjectManager makes it easier to manage a construction site with its suite of powerful tools. The software offers multiple project views, including task lists, calendars and kanban boards, so managers can choose the format that works best for them. Gantt charts schedule work, link dependencies to avoid cost overruns and can set a baseline to track variance and help stay on track. Real-time dashboards track key performance indicators, while workload charts help balance crew assignments and prevent burnout. Combined with reporting and file-sharing capabilities, our software keeps every part of the construction site organized and running smoothly from start to finish. Get started with ProjectManager today for free. /wp-content/uploads/2022/07/construction-gantt-resources-costs-150-CTA-BUTTON-1.jpgLearn more Who Manages a Construction Site? Managing a construction site requires a team of skilled professionals, each with a specific role to keep the project running smoothly. From planning and budgeting to supervising crews and ensuring safety, these roles work together to deliver a project on time and within scope. Understanding who manages a construction site helps clarify responsibilities and improve communication across the project team. Construction Manager (Site Manager or Project Superintendent) The construction manager, often called a site manager or project superintendent, oversees the daily operations of the construction site. They coordinate crews, manage schedules and ensure that work is completed according to specifications and safety standards. Their primary goal is to keep the project on track and within budget. Project Manager The project manager takes a big-picture approach to the construction site, managing planning, budgeting and communication with stakeholders. They work closely with the site manager to resolve issues, keep the project aligned with goals and ensure progress stays on schedule. General Contractor The general contractor hires subcontractors, sources materials and ensures compliance with building codes. They act as the main point of contact between the owner and site teams, making them responsible for the quality and timely delivery of the work. /wp-content/uploads/2022/01/Construction-Schedule-Template.png Get your free Construction Schedule Template Use this free Construction Schedule Template to manage your projects better. Get the Template Site Engineer The site engineer focuses on technical accuracy. They verify that construction plans are executed properly, conduct inspections and address engineering issues as they arise. Their work ensures structural integrity and adherence to design. Construction Foreman The construction foreman supervises on-site workers, assigns daily tasks and maintains productivity. Acting as a bridge between management and crews, they keep workflows efficient and ensure instructions are followed. Health & Safety Officer The health and safety officer monitors site conditions to prevent accidents and enforce safety standards. They run safety training, perform risk assessments and make sure the construction site remains a secure working environment for all teams. /wp-content/uploads/2025/01/2025-construction-ebook-banner-ad.jpg How to Manage a Construction Site: 16 Key Steps Managing a construction site is a demanding process that requires planning, coordination and clear communication across multiple teams. From permitting to final inspections, each step must be executed carefully to ensure efficiency, safety and quality. A structured approach helps reduce errors, avoid costly delays and keep everyone aligned on project goals. Breaking site management into clear steps creates a roadmap for success. These 16 key steps cover permitting, site preparation, safety, logistics and progress tracking. Use them as a practical guide for how to manage a construction site and keep your projects organized from start to finish. 1. Obtain Permits and Regulatory Compliance The first step in managing a construction site is ensuring the project meets all legal and regulatory requirements. This includes securing building permits from local authorities, aligning with zoning regulations and getting environmental approvals. Having all documentation in place before work begins prevents costly shutdowns or fines later. Coordinating scheduled inspections with city or county officials helps maintain compliance throughout the project and reduces risks. This process sets a strong foundation for everything that follows, ensuring the project starts off legally sound and ready for safe execution without unnecessary interruptions or disputes. Building permits: Secure approvals from local authorities before starting work. Zoning compliance: Ensure the project aligns with land use and zoning regulations. Environmental approvals: Obtain clearances for noise, dust, water usage and waste. Scheduled inspections: Coordinate with inspectors for mandatory check-ins. 2. Clear & Prepare the Construction Site Once permits are in place, preparing the construction site is the next priority. Clearing debris, installing fencing and setting up controlled entrances create a safe and organized workspace. Clear signage communicates hazards, project information and safety protocols to everyone on-site. Access routes should be built to allow workers and vehicles to move efficiently. Proper preparation reduces risks, prevents accidents and sets up the site for smooth day-to-day operations. It also creates a professional environment that keeps stakeholders confident in the project’s organization and readiness for construction activities to begin on schedule. Fencing and hoarding: Secure the site and restrict unauthorized access. Site entrance/exit: Gates with security checks for workers, vehicles and materials. Signage: Safety instructions, project information and hazard warnings. Access routes: Temporary roads or pathways for vehicles and workers. 3. Build Temporary Facilities Temporary facilities support workers and operations throughout the project. A site office is essential for managers, engineers and administrative staff to coordinate activities. Worker facilities such as toilets, rest areas and break spaces boost productivity and maintain compliance with labor standards. Secure storage areas protect tools and materials, while workshops provide space for cutting, welding or assembling components. Setting these up early ensures a safe and functional environment that keeps workers focused on their tasks and reduces downtime caused by missing amenities or disorganized materials. Site office: For managers, engineers and administrative tasks. Worker facilities: Rest areas, changing rooms, toilets and eating areas. Storage areas: For tools, materials and equipment (sheds or containers). Workshops: Temporary spaces for cutting, welding or assembly work. Related: 20 Free Excel Construction Templates 4. Establish Construction Zones Clearly defined construction zones improve site organization and safety. By designating areas for excavation, structural work and material laydown, teams avoid conflicts and keep operations streamlined. Zoning also minimizes hazards by separating high-risk areas from general foot traffic. With a well-marked layout, supervisors can coordinate work more effectively and ensure that everyone knows where they should be. This step is crucial for keeping large sites under control and ensuring work progresses efficiently without bottlenecks or accidents caused by poorly planned space usage. Excavation areas: Designate spaces for foundation and underground work. Structural areas: Identify framing, walls and primary construction zones. Material laydown areas: Organize open spaces for staging construction materials. 5. Transport Equipment & Machinery to the Construction Site Getting the right equipment to the site is essential for maintaining the construction schedule. Heavy machinery such as cranes, excavators and concrete mixers should be delivered and positioned early to avoid delays. Tools and scaffolding must be organized for easy access, with storage areas secured against theft. Setting up temporary power supplies ensures that equipment and lighting are available when needed. This step ensures that teams can hit the ground running once construction begins, avoiding downtime caused by missing or improperly placed equipment. Heavy machinery: Cranes, excavators, bulldozers, concrete mixers. Tools and equipment storage: Secure and organized for easy access. Scaffolding and formwork: For working at height and shaping concrete. Temporary power supply: Generators, distribution boards and lighting. Related: 20 Best Construction Scheduling Software of 2025 (Free & Paid) 6. Set Up Safety Stations Safety must be a priority on every construction site. Establishing first aid stations, fire safety equipment and waste disposal systems early helps prevent accidents and ensures a rapid response in case of an emergency. Segregating construction debris, recycling and hazardous waste keeps the site clean and compliant with regulations. These measures not only protect workers but also demonstrate a commitment to health and safety, which builds trust with regulators, clients and the local community. First aid stations: Stocked and accessible in case of emergencies. Fire safety equipment: Extinguishers, hoses and alarms around the site. Waste disposal areas: Segregate construction debris, recycling and hazardous waste. 7. Stakeholder & Community Management Managing relationships with stakeholders and the surrounding community helps avoid conflicts and disruptions. Regular updates, noise management strategies and a clear communication plan build trust and transparency. Appointing a local liaison provides a point of contact for questions or complaints, reducing frustration among neighbors. Proactively engaging with stakeholders also keeps the project in good standing with local authorities and helps avoid unnecessary delays caused by community objections. Communication plan: Provide regular updates to stakeholders and neighbors. Local liaison: Appoint a contact person for inquiries or complaints. Noise and disruption management: Inform neighbors of schedules and major activities. Transparency: Share safety measures and progress milestones. /wp-content/uploads/2024/10/Project-reporting-software-600x435.pngLearn more 8. Make a Traffic Control Plan Construction sites require organized traffic management to keep vehicles and workers safe. A traffic control plan outlines where heavy machinery can travel, where pedestrian walkways are located and where materials can be loaded or unloaded. Posting directional signs and speed limits minimizes confusion and reduces the risk of accidents. Proper traffic planning also keeps deliveries running smoothly and ensures that work is not delayed due to congestion or blocked access points. Vehicle access rules: Separate paths for heavy machinery and light vehicles. Pedestrian walkways: Mark clearly to keep workers safe. Loading/unloading areas: Designate zones to avoid congestion. Traffic signage: Post directional signs, speed limits and hazard warnings. 9. Organize Material Storage & Laydown Areas Efficient material storage keeps the site organized and avoids costly delays. By separating concrete, steel, wood and other materials, teams can quickly find what they need without confusion. Weather protection is crucial for sensitive items like cement or electrical components, preventing waste and damage. Placing materials close to where they will be used reduces travel time and improves efficiency, while regular inventory checks ensure there are no shortages that could hold up the schedule. Material segregation: Keep concrete, steel, wood and other materials separated. Weather protection: Cover sensitive materials like cement or electrical components. Easy access: Store materials close to usage zones. Inventory checks: Track quantities to avoid shortages or delays. Related: How Construc Uses ProjectManager for Time Tracking & Project Estimation 10. Implement Site Security & Entry Controls Security plays a critical role in preventing theft, vandalism and unauthorized access. A strong system includes security personnel, ID checks and CCTV monitoring to protect workers and assets. Access logs keep a record of who enters and exits, which can be important for safety investigations and compliance. A secure site helps reduce risk and ensures that only trained, authorized personnel are present, keeping operations running smoothly and safely. Security staff: Guards to monitor entry and exit. ID systems: Badges or biometric checks for workers. CCTV monitoring: Cameras for surveillance of key areas. Access logs: Record of deliveries, visitors and workers. 11. Coordinate Utility Connections (Water, Power, Communications) Reliable utilities are essential to keep a construction site running. Water is needed for construction activities, curing concrete and worker facilities. Power supplies and temporary boards ensure equipment and lighting stay operational. Communication systems such as radios or intercoms allow supervisors to coordinate tasks efficiently. Backup systems like generators prevent costly downtime when disruptions occur, keeping the project on schedule regardless of unexpected outages. Water supply: For construction works and worker facilities. Electrical setup: Temporary boards, outlets and site lighting. Communications: Radios or intercom systems for coordination. Backup systems: Generators or water tanks for emergencies. 12. Conduct Safety Orientations & Worker Training Safety training ensures every worker understands the risks of the construction site and how to avoid accidents. Safety inductions cover general hazards and site rules, while task-specific training teaches workers how to handle equipment safely. Regular drills prepare everyone for emergencies like fires or evacuations. Enforcing PPE requirements reduces injury risks and ensures compliance with safety regulations, protecting both workers and the project’s reputation. Safety inductions: Introduce new workers to site hazards. PPE requirements: Ensure helmets, gloves and vests are worn. Emergency drills: Fire and evacuation training. Task-specific training: Equipment handling, scaffolding or lifting. 13. Schedule & Monitor Daily Work Activities Daily scheduling and monitoring are key to keeping the project on track. Assigning tasks for each team ensures everyone knows what they are responsible for. Tracking progress daily helps spot delays early and correct course before they escalate. Toolbox talks and brief meetings keep communication clear and align the workforce with project milestones. This consistent rhythm keeps productivity high and minimizes wasted time. Daily task lists: Assignments for each team. Work schedules: Align with project milestones. Progress monitoring: Daily reports and check-ins. Coordination meetings: Toolbox talks or morning briefings. /wp-content/uploads/2024/05/workload-page-resource-management-lightmode-600x294.pngLearn more 14. Quality Control & Inspections Quality control ensures that work meets design specifications and safety standards. Regular inspections and material testing verify that components such as concrete and steel meet required performance levels. Documenting results provides proof of compliance and helps catch issues before they become major problems. Corrective actions can then be taken immediately, reducing costly rework and ensuring the final structure is safe and durable. Material testing: Verify the strength, durability and compliance of concrete, steel etc. On-site inspections: Routine checks for structural accuracy and safety compliance. Documentation: Maintain inspection logs and quality assurance reports. Corrective actions: Address defects or nonconformities immediately to avoid rework. /wp-content/uploads/2024/04/workflow-manufacturing-light-mode-production-stages-order-management-600x294.pngLearn more 15. Manage Waste Disposal & Environmental Controls Proper waste management keeps the site clean and prevents environmental violations. Providing labeled bins for recycling, general waste and hazardous materials ensures everything is disposed of correctly. Measures like dust suppression, mufflers and noise barriers help keep the site in compliance with environmental standards. This protects the surrounding community, improves worker conditions and avoids fines from regulatory bodies. Waste bins: Labeled for recycling and general waste. Hazardous material handling: Safe disposal of chemicals or solvents. Dust and noise control: Use barriers, sprinklers and mufflers. Environmental compliance: Meet local regulations on site emissions. 16. Track Progress & Adjust Site Logistics as Needed Construction sites are dynamic and require constant monitoring. Tracking progress against the plan highlights where adjustments are needed to stay on schedule. If certain zones become overcrowded or inefficient, reconfiguring them improves workflow. Quickly resolving delays or resource shortages ensures minimal disruption. Continuous improvement helps teams work smarter as the project advances, reducing risks and keeping the project running smoothly until completion. Progress tracking: Compare actual vs. planned work. Site adjustments: Rearrange zones for efficiency. Issue resolution: Quickly address delays or resource shortages. Continuous improvement: Apply lessons learned to ongoing tasks. Free Construction Site Management Templates Managing a construction site becomes easier when you have the right tools to stay organized. Templates help standardize processes, capture important data and keep teams aligned. Whether you are setting project expectations, scheduling work or tracking daily activity, having a reliable template saves time and reduces errors. These free construction site management templates give you a starting point to plan, document and report on every phase of your project. Construction Scope of Work Template Download this free construction scope of work template to define what needs to be done, who will do it and what success looks like. This document sets expectations between clients, contractors and teams by outlining tasks, deliverables and deadlines. A clear scope of work prevents disputes by clarifying responsibilities and reducing misunderstandings. Using a template ensures nothing is overlooked and makes it easy to replicate for future projects. This helps construction managers keep projects organized and aligned with the client’s requirements from start to finish. Construction Schedule Template Use this free construction schedule template to help plan and track project timelines with clarity. It breaks work into phases, assigns tasks to crews and sets deadlines so everyone knows when work must be completed. A schedule template keeps projects moving efficiently and highlights potential delays before they become major issues. Construction managers use schedules to coordinate subcontractors, plan material deliveries and avoid bottlenecks. This tool keeps stakeholders updated and ensures the project stays on time and within budget. Construction Daily Report Template This free construction daily report template is an essential tool for tracking what happens on the site each day. It captures details such as weather, crew hours, equipment usage and work completed. This daily record provides valuable insight into progress, productivity and potential issues. Using a template makes reporting consistent and easy to review, which helps with compliance, billing and dispute resolution. Daily reports also help managers make informed decisions and keep projects aligned with the schedule and budget. How to Manage a Construction Site With ProjectManager Managing a construction site requires constant oversight of tasks, crews, materials and deadlines. ProjectManager helps construction managers track all moving parts in one connected platform. Instead of juggling spreadsheets, calls and site visits, managers can monitor progress, update schedules and communicate with the team in real time. This level of visibility keeps projects running smoothly and reduces costly delays. Track Every Detail With Multiple Project Views Construction work involves dozens of daily tasks across different teams, and ProjectManager’s multiple project views make it easy to stay organized. The list view is ideal for breaking work into actionable items, assigning owners and setting due dates. Managers can switch between list, board and calendar views to see work from different perspectives and identify bottlenecks before they cause delays. This flexibility keeps site operations coordinated and ensures that nothing falls through the cracks. /wp-content/uploads/2024/02/Task-Card-List-Light-Mode-Bid-Proposal.png Use Resource Management Tools to Balance Workloads Overloaded crews lead to delays, while underutilized teams waste time and budget. ProjectManager’s resource management tools give a clear picture of team capacity and availability. Managers can see who is overbooked and who has room for more work, then reassign tasks accordingly. The workload chart utilizes color-coded visuals to prevent burnout and maintain crew productivity. This level of resource control ensures construction sites stay efficient and deadlines are met. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Related Construction Site Management Content A construction site is part of the larger construction site management. For those who wish to continue learning about this vital aspect of construction project management, please check out the links below. There are articles on site analysis, what a site engineer does and much more. What Is a Site Analysis for Architecture Projects? Checklist Included Site Engineer Job Description (Free Copy & Paste Example) Construction Site Management: A Guide to Site Inspection and Site Planning What Is a Site Office in Construction Project Management? ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or out in the field. They can share files, comment at the task level and stay up to date with email and in-app notifications. Get started with ProjectManager today for free. The post How to Manage a Construction Site Step by Step appeared first on ProjectManager. View the full article

NBCUniversal may soon be pulling its programming from Google’s YouTube TV. The news comes as a dispute between the companies over carriage fees and terms is ramping up. NBC began warning customers on Thursday evening that its programming would leave the streaming platform if the companies don’t reach an agreement by Sept. 30, the date its contract is set to renew. If a blackout were to occur, popular programs such as Sunday Night Football, The Voice, NBA games, and the Oct. 4 premiere of Saturday Night Live, wouldn’t be viewable on the platform. However, a separate spat between YouTube TV and TelevisaUnivision comes at the same time, as both companies’ contracts are set for renewal on Sept. 30. If both networks pulled their programming, two major hispanic networks, Univision and NBCU-owned Telemundo, would no longer be accessible on the platform. TelevisaUnivision alleged that YouTube TV was being discriminatory in an open letter published on Sept. 24. “YouTube TV will force millions of Hispanic viewers to pay an 18% premium – a “Hispanic tax” – to maintain access to trusted Spanish-language news, sports, and entertainment,” it said. NBC issued its own statement on the dispute. “Google, with its $3 trillion market cap, already controls what Americans see online through search and ads—now it wants to control what we watch,” NBC said, per Axios. “YouTube TV has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video marketplace—all under the false pretense of fighting for the consumer.” NBCUniversal has never before pulled its programming from a streaming platform. YouTube says it’s committed to negotiating with the network, but the price is too high. “NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers,” it said in a Sept. 25 statement. The company announced it would reimburse customers $10 if the blackout occurs for an extended time. While the dispute could have big implications, it seems to mark a growing trend, as digital live TV providers, like YouTube TV which has more than 10 million subscribers, continue to grow. And it’s not the first time YouTube TV has dug its heels in. In August, the company said it would drop Fox Corp. channels if an agreement wasn’t reached ahead of football season. The companies reached an agreement days later. “We have reached a short-term extension with Fox to prevent disruption to YouTube TV subscribers as we continue to work on a new agreement,” YouTube TV said in an Aug. 25 blog post. “We are committed to advocating on behalf of our subscribers as we work toward a fair deal and will keep you updated on our progress.” View the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. Earlier this month, we saw a new running world record—more specifically, running backwards. In heels. Christian Roberto López Rodríguez claimed the fastest 100m backwards in high heels with an impressive time of 16.55 seconds. I may not be setting that sort of record, but I do see running backwards crop up time and time again as a trendy idea for the average runner. Sometimes called "reverse running," it's exactly what it sounds like: runners literally turning around and jogging backwards. But does running backwards genuinely help improve forward running performance, or is it simply another fitness fad destined to fade? Does running backwards actually help?From a physiological perspective, backwards running fundamentally alters how your body moves and which muscles bear the workload. Physiotherapist Alex Lee explains the dramatic shift that occurs when you reverse direction: "Your quadriceps do the majority of the job of slowing your body down. Your hamstrings work differently too because they aren't pushing you forwards. This variation alleviates stress from the knee joint, specifically the ACL." He further explains how running backwards also causes your ankles to "move with greater dorsiflexion," which trains balance and body awareness, known as proprioception. As any runner can attest, going easy on the knees is a major draw. Lee notes additional advantages when he trains athletes, explaining how he incorporates running backwards to "shield their knees, develop leg strength, and enhance coordination." Supplemental, not essentialWhile the biomechanical benefits are real, running coach Will Baldwin offers a more measured approach to backwards running's place in training programs. "I think the biggest benefit from running backwards is it helps you engage some of your posterior chain and muscles that aren't typically recruited in forward running, like your glutes, some hamstring, and it helps with your pushback a little bit," Baldwin explains. However, he's quick to temper expectations about performance gains: "I don't think it makes runners faster. It's probably a good supplemental tool. I don't even think it's a necessity in training, but it definitely can wake some muscles up and can be a fun, different type of coordination skill to work on that's still similar to running." Baldwin's perspective highlights a crucial consideration in training philosophy—the principle of specificity. "The law of specificity applies here. If we want to get better at a skill, we need to practice that skill in the specific way we want to compete. We've got to be careful with how much time we waste, especially for busy people. That could be time better spent doing core work or some specific strength training." For most recreational runners juggling work, family, and training, Baldwin suggests backwards running falls into the "nice to have" rather than "must have" category: "You'd really have to be someone with a lot of extra time to experiment and play around with things like this." Getting started safelyRunning backwards is awkward at best, and genuinely risky at worst. You could fall, and it's easy to twist an ankle or pull something because you can't see where you're landing. If you'd like to experiment with backwards running, start conservatively. Baldwin suggests beginning with walking: "If someone wanted to try it, I'd start with walking backwards. Especially uphill, on a treadmill or outside, it can really engage, work, and stretch certain muscles. It can be a fun skill to play with, but I'd definitely start with walking before running backwards." This gradual approach allows your body to adapt to the different movement patterns while minimizing injury risk. Treadmills provide an ideal controlled environment for initial backwards movement practice, eliminating the hazard of unseen obstacles. The bigger concerns, according to Baldwin, relate to training efficiency: "Wasted time and lack of specificity are probably the bigger ones, but again, not major." For time-strapped runners, the opportunity cost of backwards running sessions might outweigh the supplemental benefits. The bottom lineBackwards running offers legitimate benefits—improved proprioception, reduced knee stress, enhanced muscle activation patterns, and increased coordination. However, for the average recreational runner seeking to improve their forward running times, backwards running is more of a fun bonus activity, rather than a true game-changer. The time investment might be better allocated to proven training methods like tempo runs, interval training, strength work, or simply building up more forward-running mileage. Backwards running sits comfortably in the category of "helpful but not essential" training methods. It's not the revolutionary breakthrough some social media posts might suggest, but it's also not entirely without merit. Like many fitness trends, the truth lies somewhere between. So, for runners with specific needs—such as rehabilitation from knee injuries, athletes requiring enhanced proprioception, or those simply seeking variety in their training routine—backwards running can serve a valuable purpose. For everyone else, it remains an interesting option worth considering if time and safety conditions permit, but not a priority that should displace more fundamental aspects of training. View the full article

OCMBC launched its new wholesale lender, GIANT Lending, amid a poaching controversy with the naming rights to its old DBA, Jet Advantage. View the full article

Think about where your insights originate. By Hitendra Patil Client Accounting Services: The Definitive Success Guide Go PRO for members-only access to more Hitendra Patil. View the full article

Think about where your insights originate. By Hitendra Patil Client Accounting Services: The Definitive Success Guide Go PRO for members-only access to more Hitendra Patil. View the full article

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the numbers. Google processes ~210x more searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per estimates. OpenAI CEO Sam Altman said ChatGPT handled 1 billion prompts per day in December. By July, that number was 2.5 billion prompts. Much of that growth comes from API calls (businesses plugging GPT into products). A Harvard/OpenAI study found 21.3% of prompts are “search-like.” That’s roughly 66 million search-intent prompts per day. Google handled 5 trillion searches in 2024, or about 14 billion per day. Zoom out. This is a good reminder that AI hasn’t replaced search. In fact, AI search drives less than 1% of referrals, according to BrightEdge data. Fishkin estimated that Google Search was 373x bigger than ChatGPT in March. Also, when people adopt AI tools, their Google searches also rise, SparkToro/Datos found. Dig deeper. AI search is booming, but SEO is still not dead Why we care. Google still dominates discovery, even as AI Overviews are eroding clicks to many websites. Meanwhile, ChatGPT is tiny compared to Google – yet in certain niches, it may be more influential than DuckDuckGo. So beware of the AI search hype – focus on where your audience spends their time. Fishkin’s video. You can watch it on LinkedIn. Dig deeper. AI hype vs. SEO reality: What actually drives leads and revenue View the full article

Chinese parent company set for greater financial upsides than US shareholders following Washington-Beijing dealView the full article

Turkish Airlines, Turkey’s national carrier, has announced plans to add 225 Boeing aircraft to its fleet. In an a declaration to the Istanbul Stock Exchange on Friday, the airline said it has decided to purchase 75 Boeing B787-9 and B787-10 aircraft and has completed negotiations with Boeing to acquire 150 737-8/10MAX models. The announcement was made a day after Turkish President Recep Tayyip Erdogan met with U.S. President Donald The President in Washington. Turkish Airlines will place 50 confirmed and 25 optional orders for the B787-9 and B787-10 aircraft, scheduled for delivery between 2029 and 2034. The B787-9 and B787-10 are advanced, fuel-efficient long-haul aircraft designed for international travel, the airline said in a statement. The company is in negotiations with Rolls-Royce and GE Aerospace for the procurement of engines, spare parts and maintenance services for the aircraft, the statement said. Separately, Turkish Airlines said it has finalized negotiations with Boeing for 150 737-8/10MAX aircraft, with 100 confirmed and 50 optional, and will proceed with the order once talks with engine supplier CFM International are successfully concluded. Turkish Airlines operates one of the world’s largest flight networks. On Thursday, The President signaled the U.S. may soon lift its hold on the sale of advanced fighter jets to Turkey, a NATO ally. During The President’s first term, the U.S. removed Turkey from its flagship F-35 fighter jet program in 2019 following Ankara’s purchase of a Russian-made air defense system. —Associated Press View the full article

President warns his administration will go after ‘corrupt, radical-left Democrats’View the full article

Drugmakers have reason to take a tough stance against British negotiatorsView the full article

It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. The post open thread – September 26, 2025 appeared first on Ask a Manager. View the full article

A federal judge on Thursday approved a $1.5 billion settlement between artificial intelligence company Anthropic and authors who allege nearly half a million books had been illegally pirated to train chatbots. U.S. District Judge William Alsup issued the preliminary approval in San Francisco federal court Thursday after the two sides worked to address his concerns about the settlement, which will pay authors and publishers about $3,000 for each of the books covered by the agreement. It does not apply to future works. “This is a fair settlement,” Alsup said, though he added that distributing it to all parties will be “complicated.” About 465,000 books are on the list of works pirated by Anthropic, according to Justin Nelson, an attorney for the authors. “We have some of the best lawyers in America in this courtroom and if anyone can do it, you can,” Alsup said. The Association of American Publishers called the settlement a “major step in the right direction in holding AI developers accountable for reckless and unabashed infringement.” “Anthropic is hardly a special case when it comes to infringement. Every other major AI developer has trained their models on the backs of authors and publishers, and many have sourced those works from the most notorious infringing sites in the world,” said Maria A. Pallante, president and CEO of the publisher group. San Francisco-based Anthropic said it is pleased with the preliminary approval. “The decision will allow us to focus on developing safe AI systems that help people and organizations extend their capabilities, advance scientific discovery, and solve complex problems. As we’ve consistently maintained, the court’s landmark June ruling that AI training constitutes transformative fair use remains intact. This settlement simply resolves narrow claims about how certain materials were obtained,” said Aparna Sridhar, deputy general counsel at Anthropic. The Authors Guild, meanwhile, said the settlement “marks a milestone in authors’ fights against AI companies’ theft of their works. It sends a clear signal to AI companies that infringement of authors’ rights comes at a steep price and will undoubtedly push AI companies towards acquiring the books they want legally, through licensing.” A Monday filing sought to convince the judge that the parties have set up a system designed to get out robust notice to all authors and publishers covered by the agreement, ensuring they get their cut of the pot if they want to sign off on the settlement or opt out to protect their legal rights moving forward. They also tried to assure him that the author and publishers group that cobbled the deal together are not doing any “back room” dealings that would hurt lesser-known authors. Alsup’s main concern centered on how the claims process will be handled in an effort to ensure everyone eligible knows about it so the authors don’t “get the shaft.” He had set a September 22 deadline for submitting a claims form for him to review before Thursday’s hearing to review the settlement again. The judge had raised worries about two big groups connected to the case — the Authors Guild and the Association of American Publishers — working “behind the scenes” in ways that could pressure some authors to accept the settlement without fully understanding it. Attorneys for the authors said in Monday’s filing they believe the settlement will result in a high claims rate, respects existing contracts and is “consistent with due process” and the court’s guidance. Alsup had dealt the case a mixed ruling in June, finding that training AI chatbots on copyrighted books wasn’t illegal but that Anthropic wrongfully acquired millions of books through pirate websites to help improve its Claude chatbot. Bestselling thriller novelist Andrea Bartz, who sued Anthropic with two other authors last year, said in a court declaration ahead of the hearing that she strongly supports the settlement and will work to explain its significance to fellow writers. “Together, authors and publishers are sending a message to AI companies: You are not above the law, and our intellectual property isn’t yours for the taking,” she wrote. Alsup also said in the courtroom Thursday that he plans to step down from the bench by the end of the year. President Bill Clinton nominated him for the federal bench in 1999. — AP Technology Writer Matt O’Brien contributed to this story from Providence, Rhode Island. —Barbara Ortutay, AP Technology Writer View the full article

Managing a project is a team effort. Throughout the lifecycle of your project, it’s crucial to maintain communication with team members, executives, clients and other stakeholders. In order to do so, you will no doubt be sharing different types of files that contain data about the project. Depending on the project management tools that you use, you could end up with files of various types—and this can cause compatibility issues. One example of this is an MPP file. Unfortunately, since MPP files were not designed to be shared outside of Microsoft Project, the project management software that they are created in, trying to open an MPP file extension can cause confusion and delay. Read on to see how MPP files are created, and how to open this file extension to access important project data. What Is an MPP File? A MPP file is a file format that is exclusive to Microsoft Project. Each MPP file contains comprehensive information about a project, including the project plan, schedule, timeline, budget, deliverables and more. In essence, it is a blueprint of the entire project, and exporting it lets you pass along information about the project to your stakeholders. The difference between sharing an MPP file extension versus sharing a different type of file format is that MPP files can only be opened by someone who also has a Microsoft Project license. This bars many individuals from opening the file shared with them. A common example of this issue is when MPP files are shared with Mac users. Because Microsoft Project cannot be used on a Mac, there is no way to open an MPP file extension and view information or make changes. This issue directly impacts workflow and slows projects down. Even if the entire team is using Microsoft Project, odds are someone they are sharing the project data with will not be. There are countless project management tools, but MPP files lock you into using only Microsoft Project. Fortunately, ProjectManager is a Microsoft Project alternative with a powerful import feature that lets you access existing data in your MPP files. Plus, it’s compatible with every operating system! /wp-content/uploads/2021/05/microsoft-project-import-graphic.jpgStart free. Types of MPP Files Each release introduced new capabilities, which affected how data is stored in the MPP format: Project 98 MPP File: earliest format, not compatible with later releases. Project 2000–2003 MPP File: improved structure, but still limited cross-version compatibility. Project 2007 MPP File: added new fields and scheduling enhancements. Project 2010 MPP File: introduced manual vs. automatic scheduling options. Project 2013 MPP File: expanded reporting and data visualization capabilities. Project 2016 MPP File: included Agile fields and resource engagement. Project 2019/2021 MPP File: established the modern format still in use today, can be opened with the Microsoft Project Standard 2024 & Microsoft Project Professional 2024 editions. Newer versions of Microsoft Project can open and convert older MPPs, but older versions generally cannot open newer ones. Unfortunately, the latest versions of Microsoft Project, Project Standard 2024 and Project Professional 2024 are very expensive, they’re sold as a one-time purchase at $679.99 and $1,129.99 respectively. If you’re looking for a cost-effective solution to view, edit and export MPP files in CSV, Excel and PDF, try ProjectManager instead. How to Open an MPP File with ProjectManager To get started on opening your MPP file with ProjectManager, you first need to start a 30-day free trial. Not only can you access any file with the MPP extension, it also converts that data and allows you to start managing your project immediately. Additionally, when you export your project again from ProjectManager, the resulting file is universally compatible and can be opened by anyone. This means that even if a project originated in Microsoft Project, it can now be worked on by team members without a Microsoft license, stakeholders working from a Mac computer and anyone else. And, the best part is, it’s free for 30 days. Follow these six steps to import your MPP file extension! 1. Begin Import of Your MPP File Select the ProjectManager Gantt view, and click the import option on the menu bar. This will import your file into our online Gantt chart view. 2. Choose an MPP File to Upload A popup window will appear. Follow the instructions to choose which MPP file you would like to import. Begin the import by selecting ‘Next”. /wp-content/uploads/2022/03/Import-Projects_Wide_Zoom-175-600x313.jpg 3. Set your Import Preferences You will now see your import listed as ‘selected file’. Below this, check whether you would like to import as a new project or as part of an existing project. If you select ‘existing project’, you will then be asked to choose to either update or replace existing data. 4. Choose to Import the Entire Project or Just the Task List Next, check whether you would like to import all MPP data or just the task list. If you choose all data, your import will allow you to view and edit your file just like you would in Microsoft Project. /wp-content/uploads/2021/05/import-all-day-msp-600x387.jpg 5. Close Out of the Pop-Up Window The popup window should now read ‘Success!’. From here, close the popup window and begin working on your project. 6. Start Using Your MPP File in ProjectManager Now that you have completed the import process, you can edit your project online, see the data in multiple views, share the data with stakeholders and more. /wp-content/uploads/2022/03/Gantt_Marketing_Wide_Zoom-175_WBS.jpg Congratulations! You’ve imported your MPP file with only a few clicks and without relying on conversion tools. Now, enjoy working on your project from one central location, and export files so that project data can be shared with anyone. More About Microsoft Project Microsoft Project is one of the oldest project management software options around and is a part of MS Office suite. Microsoft Project allows users to manage every aspect of their project, with an array of views and features, including Gantt charts, timelines, resource management tools and more. All that in mind, Microsoft Project is a highly technical project management solution, making it notoriously difficult for new users to get the hang of. It is especially challenging for users who are not familiar with other MS Office apps or the Microsoft interface. This learning curve can stall projects. Additionally, unlike many other MS tools—Excel, Word, Powerpoint, etc.—Microsoft Project can only be run from a Windows operating system. This means Mac OS users have no way to directly use the tool. It also means anyone working on a Mac or any other non-Windows OS cannot open MPP file extensions. More Ways to Open an MPP file If you’re opening an MPP file from the same version of Microsoft Project, the process is fairly simple. But, opening an MPP file from an outside application is far more complicated and may require several extra steps. How to Open an MPP File with Different Versions of Microsoft Project If you still want to use Microsoft Project to open your MPP file, it’s important to know that while some versions of Microsoft Project are compatible, there are just as many incompatible combinations. This means stakeholders working on different versions of Microsoft Project may have just as much difficulty opening MPP file extensions as they would on different PM software. Below is a list of different versions of Microsoft Project, from Microsoft Project 98 onward. The issue lies in that not all of these versions can open files from the others. So, for example, there is no way to open a MPP file extension from Microsoft Project 98 using MS 2013 and vice versa. Here are the limitations of each version: MS Project 98 can open Project 4.x and Project 98 files. MS Project 2000 can open Project 98 and Project 2000 files. MS Project 2002 can open Project 98, Project 2000, and Project 2002 files. MS Project 2003 can open Project 98, 2000, 2002, and 2003 files. MS Project 2007 can open Project 98, 2000-2003, and 2007 files. MS Project 2010 can open Project 98, 2000-2003, 2007, and 2010 files. MS Project 2013 can open Project 2000-2003, 2007, 2010, and 2013 files. MS Project 2016 can open Project 2000-2003, 2007, 2010, 2013, and 2016 files. MS Project 2019 can open Project 2000-2003, 2007, 2010, 2013, 2016, and 2019 files. As you can imagine, this becomes a major issue when stakeholders own different versions of Microsoft Project. Clients and investors, for example, may have difficulty accessing data sent over from a project team without workarounds or alternatives. Why You Can’t Use Excel to Open an MPP File When people run into issues opening MPP files, many hope they will be able to use Excel to troubleshoot as it is sometimes a better option to share project data via spreadsheet. Unfortunately, this is not a viable option for MPP files. Excel cannot open MPP files without a conversion tool that will change the file extension from MPP to XLS. These conversion tools are out there, but they have their fair share of drawbacks. For one, they add an extra step in the process of access project data. Something that should be simple is now a multi-step process. Conversion programs can also put your data at risk. Anytime file extensions are being converted from one type to another, there is the chance of the data being altered, lost or more nefariously, stolen! What About a Microsoft Project Viewer for opening MPP Files? In order to open an MPP file from a non MS application or a Mac computer, many people choose to use a Microsoft Project Viewer. These ‘viewers’ give you the ability to open the MPP file extension by downloading the file in a different format, often a pdf. But even when the MPP file has been opened, you will not be able to make changes to the data, leave comments, collaborate, etc. As the name implies, you will strictly be able to view the project. The good news is, ProjectManager is the solution that will unlock any MPP file without Microsoft Project and allow you to work on projects with ease. ProjectManager Can Do What Microsoft Project Can’t ProjectManager gives users access to a suite of features and tools that make sharing, editing and collaborating on projects simple, not more complicated. Plan and schedule the details of your projects with your team on our Gantt charts, where you can lay out your project from start to finish. The best part is, no matter what operating system your team is working on, everyone has access—all you need is an internet connection. Once your project begins, we give you access to a real-time dashboard that tracks all the important project metrics in a single display. The charts and graphs are automatically updated as your team updates the status of the project’s tasks. /wp-content/uploads/2022/03/Dashboard_Construction_Wide_Zoom-150.jpg We also have powerful built-in reporting features that can negate the need to pass around potentially incompatible file types. Just select the different options that you want to generate your report, and send off your reports with the peace of mind that they’ll reach their intended audience with no hassle. /wp-content/uploads/2022/03/Reports_Wide_Zoom-150_Project-Status-Report.jpg ProjectManager is a cloud-based project management solution compatible with MPP files from all versions of Microsoft Project. Work with team members and other stakeholders from anywhere whether they’re Mac or Windows users. Flexible import options mean that file format won’t get in the way. Import, edit and share all of your projects with only a few clicks, no matter the original file extension. Start your free trial of ProjectManager today, and see why we’re trusted by NASA, Volvo and thousands of other organizations to manage their projects. MPP File Format FAQ Internet users have many questions about Microsoft Project Files (MPP Files), here are some of them. What Microsoft products can open MPP files? MPP files are the native format of Microsoft Project and can be opened in the Microsoft Project Standard 2024 and Project Professional 2024 editions. Project Server also works with MPPs when projects are checked in or out. Other Microsoft apps, such as Planner or Excel, cannot open MPP files directly. Can I open MPP files without Microsoft Project? Yes, but you’ll still need to purchase a Microsoft Project alternative like ProjectManager, which lets you open and edit MPP files and export them in a variety of formats such as CSV, Excel and PDF. Can I open MPP files with Microsoft Planner? No. Microsoft Planner does not support the MPP file format. Planner is a lightweight task management tool and works independently of Project. If you need to work with MPP files, you’ll need Microsoft Project or a compatible third-party solution like ProjectManager that supports importing or converting MPP files into a different format. What’s the difference between MPP and MPT files in Microsoft Project? An MPP file is a working project file containing tasks, resources, schedules, and assignments. An MPT file is a template format that stores predefined project structures, calendars, and settings but no live project data. You use an MPT file to create consistent new projects, while MPP files track actual, ongoing work. Can I convert an MPP file to Excel, PDF, or another format? Yes. In Microsoft Project or ProjectManager, you can export project data to Excel for further analysis or save as PDF for easy sharing. ProjectManager also allows MPP conversion into formats like Excel, CSV or PDF. While exports maintain core data, complex scheduling or formatting details may not fully transfer. Related Content Microsoft Project: Plans, Training and How to Download Top Microsoft Project Management Software Best Microsoft Project Alternatives Best Microsoft Planner Alternatives What Is Microsoft Project? Uses, Features and Pricing Microsoft Project Online: Pros, Cons and Free Alternatives Microsoft Project Viewer – How to View & Edit MPP Files Online MPP File Extension: What Is It & How to Open It Microsoft Project for Mac: How to Run MS Project Files on Your Mac Archivo MPP: ¿Qué Es y Cómo Editar Un Archivo en Formato MPP? Extension de fichier MPP : qu’est-ce que c’est et comment l’ouvrir MPP-Datei: Was ist das und wie öffnet man sie The post MPP File Extension: What Is It & How to Open It appeared first on ProjectManager. View the full article

The U.S. Small Business Administration (SBA) has taken a significant step to bolster American manufacturing by awarding $1.1 million in grants aimed at supporting small manufacturers through its Empower to Grow (E2G) Program. These funds will help three organizations provide vital training and technical assistance tailored specifically for small manufacturing entities, a sector identified as crucial for economic recovery and national security. As SBA Administrator Kelly Loeffler noted, “The SBA is focused on delivering for America’s manufacturers – the majority of whom are small businesses – by offering the capital and resources they need to rebuild America’s industrial strength.” The grants are part of a broader effort to ensure small businesses can thrive, especially amidst current economic challenges. Small business owners in the manufacturing sector stand to benefit from these programs in various ways, especially through access to free courses, hands-on training, and one-on-one consulting. The E2G Program provides targeted assistance to help manufacturers improve growth strategies, operational efficiency, hiring practices, and overall competitiveness. Here’s a closer look at the grant recipients and their initiatives: The Ohio State University (OSU) will focus on central Ohio’s manufacturing industry, offering specialized training for roles such as assemblers, inspectors, and machinists. The Center for Design and Manufacturing Excellence at OSU aims to promote essential skills through courses on manual machining, 3D printing, welding, and more. Their comprehensive offerings are structured around four key areas: foundational manufacturing skills, digital and advanced manufacturing, business readiness, and emerging technology integration. A second grantee, the Bluefield WV Economic Development Authority (BEDA), will spearhead the Bluefield BUILD initiative in West Virginia. This program is strategic in alleviating the skills gap by fostering partnerships between small manufacturers and educational institutions. By aligning training efforts with actual business needs, BEDA aims to streamline workforce development and maximize job readiness. The program includes a range of activities, such as operator training for specific manufacturing equipment and soft skills development for job seekers. Lastly, the University of Tennessee Center for Industrial Services (UT CIS) has plans for outreach throughout Tennessee, especially targeting rural and economically distressed areas. By focusing on workforce training and process improvement, UT CIS will provide services directly at manufacturers’ facilities, ensuring that small businesses facing workforce shortages can access the help they need. The implications of these initiatives are vast. Small manufacturing businesses will gain access to specialized and localized training, enhancing their ability to modernize and compete in a challenging market. Such resources can be instrumental in not only filling current job openings but also in preparing for future advancements in technology and operational processes. However, small business owners should also be aware of potential challenges that may arise in utilizing these resources effectively. For instance, businesses must ensure they can allocate time for training amidst daily operations. Additionally, the varying scopes of the grant recipients mean that not all small manufacturers will have the same level of access to resources, which could potentially create disparities in training opportunities across different regions. Participation in these programs is designed to be straightforward, but small business owners may need to invest time in understanding how to engage effectively and take full advantage of what’s available. Networking with grant providers and joining local business groups could be crucial in navigating this landscape. For small manufacturers looking for comprehensive solutions to strengthen their operations while investing in their workforce, these initiatives present powerful opportunities. The grants serve as a reminder that federal programs can and do respond to the pressing needs of the manufacturing sector. For additional details about the initiatives and to explore the full potential of Empower to Grow, visit the SBA’s original announcement at SBA.gov. Accessing this supportive framework can open doors for numerous small businesses seeking to enhance their capabilities and strengthen their position in the market. Image via Envato This article, "SBA Grants $1.1 Million to Boost Training for Small Manufacturers" was first published on Small Business Trends View the full article