ResidentialBusiness

We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console?View the full article

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google's Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as sponsored only because they go to more commercial queries.View the full article

Billionaire entrepreneur, NBA owner, and CEO of Wonder Marc Lore reveals that he plans all his meals with AI—and he loves it. It’s just one part of his vision for transforming people’s relationship to food and health. His startup, Wonder, has already acquired Blue Apron, Grubhub, and the media brand Tastemade. Lore shares how these acquisitions and embrace of personalized AI-driven dining are all laddering up to a “superapp for mealtime.” This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. How do you describe what Wonder is? At the core, Wonder is a vertically integrated food-delivery platform. So think Grubhub, but we actually own the restaurants. So we both do the delivery, we own the restaurants, and we cook the food. That enables us to have a superior delivery experience. So out of a single, 2,800-square-foot kitchen, we can cook 30 different restaurants across 30 different cuisines, so everything from a high-end steakhouse, Bobby Flay Steak, José Andrés, Spanish tapas, burgers, barbecue, Chinese, Mexican, Italian, Middle Eastern, Thai, 30 different cuisines with only two pieces of electric cooking equipment. It’s set up more like a micro-fulfillment center. All the food is fresh and it’s cooked to order. How does one kitchen offer hundreds of menu items and operate with as few as two staffers? You’re not reheating frozen food. So are you using different kind of equipment, different kind of processes, all of that? Yeah, it’s different equipment, different processes. The proteins are sous vide, so they’re par-cooked. They sit in a tank of hot water. Restaurants do something similar, but we do that ahead of time so we’re able to finish a steak in six minutes to perfect temp every time. We’re able to cook a pizza in 90 seconds. We can cook pasta without water. We’ve invented new ways of cooking food where we can replicate the quality, but also do it with a lot less labor. And the benefit for consumers is being able to order from multiple restaurants in a single delivery so you can order from five different restaurants and get it all delivered hot in under 30 minutes. When I asked you how you describe what Wonder is, I was curious which direction you were going to go in because your history and part of Wonder is sort of the tech side, and there’s been talk about being a “superapp,” which is kind of a buzzy term these days. So can you square those things for me? The bigger vision is a “superapp for mealtime,” meaning all the ways in which a consumer might want to consume food. It could be first-party through Wonder, it could be from your local restaurant delivered via Grubhub, it could be a meal kit from Blue Apron, it could be groceries, it could be even restaurant reservations, so all the ways in which you eat. The reason why we want to capture all those occasions is because we’re building this AI-based platform wrapper around it that’s going to, in the future, be able to autonomously feed you according to your budget and health goals. Autonomously feed you. So I’m not going to decide what it is I want to eat. The AI is going to tell me what I want to eat or what I should eat? AI will learn your food preferences better than you do yourself and that you’ll be happy to rely on AI. So personally, now about 90% of my meals are all AI derived. So AI tells me what to eat for breakfast, lunch, and dinner. That’s the oatmeal that I was explaining to you this morning. I should ask you to tell everybody what you had for breakfast this morning. You told me this story before I started recording, and I was compelled by the specificity of it. It was steel-cut oatmeal with five—not four, not six—five raw walnuts, two tablespoons of flaxseed, two tablespoons of chia seed, half a banana, and half a teaspoon of cinnamon. It’s your custom recipe. But just because that’s what you had today doesn’t mean that that’s what AI’s going to tell you to have tomorrow. No, but I rate it very highly, so AI does know I do like to eat that, so I do get that quite often. I basically get my blood work done. I have my Oura ring, my blood glucose monitoring, all the blood results, all the biomarkers, all the data gets fed to AI. I set health goals, and based on the health goals and based on the foods I love, it basically tells me, “Okay, well then eat this for breakfast, eat this for lunch, eat this for dinner.” In the future, if I go out to a restaurant for dinner, AI will be able to tell me what to order off the menu because now we have 375,000 menus via Grubhub. So that’s the future. It’s pretty technocratic though, right? A lot of people take joy in sort of choosing what to eat, or being . . . I don’t know, trying something different that maybe they didn’t know they liked. I mean, based on my own personal experience, I love it. I can’t imagine having to think about what I want to eat because it knows the ingredients you like and so it comes up with different meals that are new and you’re like, “Wow, I never even thought about eating this,” and then you wind up liking it, so the variety’s there. It remembers every great meal you’ve ever had. So if I rated something 9.5 six months ago, I forgot it two weeks later. AI doesn’t forget. And so these great dishes get rotated. If you leave it up to me, I’m thinking of the same three things, probably what I had yesterday or the day before, and maybe a couple other things. The brain, it’s not good at remembering all the great meals you’ve ever had, but AI doesn’t forget. So think about it not as a computer telling you what to do, but it’s really a better version of yourself. It’s sort of like if you could capture the best of your brain’s abilities to think about food, that’s AI. And when you talk to the celebrity chefs you deal with, José Andrés or Bobby Flay or Marcus Samuelsson, and you tell them this story, are they like, “Oh, that’s great,” or are they like, “Well, wait a minute, that’s what we bring to it?” No. I mean, it doesn’t change. Think about it. You could as an artist, as a creative, as a chef, create a bunch of dishes that you hope resonate with people, and then each individual person’s AI is going to have different preferences, and it’s going to prefer certain meals over others. So nothing changes. The creative canvas is still necessary. It’s still valuable. It doesn’t change that at all. What it does change is having to go to a restaurant and having to spend time, look at the menu, look at everything. I mean, it’s just, boom, there it is, get this. AI knows you better than your partner or better than your best friend. You might have biomarkers that have issues. I had low iodine, I had high mercury. I don’t have to think about it. AI is giving me kelp to fix my iodine. I’m not getting tuna because I have high mercury. It’s taking care of all these health issues in the background without having to think about it. So it’s like my personal food critic and my personal doctor working together to give me what’s ideal. It’s really fascinating because it’s able to fix your health issues but still get good scores. So number one, you have to love the food. Okay. Now, given the foods you love, AI, you have to now make Marc healthy. And so AI does these little things, and I see it trying things that are a little bit more healthy, and I give it a bad rating. It’s like, “Okay, he doesn’t want to. . . . That’s too healthy for him,” right? And so it’s found a really nice happy medium now where I love every meal, and I’ve never been healthier, and I’m not having to think about what I want to eat. I don’t spend any time on it. I sit down. It’s a great meal. I mean, this is the future. View the full article

Google's John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don't worry if you have that in your navigation, and implied it won't have an impact on your SEO.View the full article

After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. The post 11 Lessons Learned From Auditing Over 500 Websites appeared first on Search Engine Journal. View the full article

Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result.View the full article

As Americans are having fewer babies, the White House has been gathering ideas on what can be done to increase the birth rate. The New York Times reported that one of the ideas is a $5,000 “baby bonus” to entice women to have more babies, received after delivery. Other ideas being entertained to start a baby boom include: reserving 30% of scholarships for the Fulbright program, the prestigious, government-backed international fellowship, for applicants who are married or have children; government-funded programs that educate women on their menstrual cycles, so we understand when we ovulate and conceive; and a “National Medal of Motherhood” awarded to mothers with six or more children. While President The President and his administration “want a baby boom,” none of these ideas address the root causes of why Americans aren’t having babies and why the annual birth rate is at a record low. Mothers don’t need a medal, they need meaningful family policies. If The President truly wants a baby boom in his administration, here’s what the government can focus on delivering for all Americans: better maternal healthcare, national paid leave, affordable childcare including not ending Head Start, better public education including not closing the Department of Education, safer schools,and a better cost of living for all. And sure, the government alone can’t solve this problem. As the Edelman Trust Barometer survey reminds us that trust in government continues to decline, business continues to be “the default solution for societal issues because it is seen as outperforming government on competence.” The pressure on business leaders to step up—including from their own employees—shows no sign of disappearing, particularly when it comes to how to best support employees and their families. Private-company based solutions to public policy shortcomings will leave millions of Americans out, but it’s still in business owners’ interests to support the working parents they employ (both moms and dads). In our workplaces, here’s a reminder of what leaders can begin to do to help all parents start and expand their families: Support employees with buying their first home One factor in the decline of U.S. birth rates is lack of affordable housing. According to a Clever Real Estate study, 70% of Americans are afraid of an impending housing market crash. And 32% of Americans are afraid they won’t be able to make housing payments as a result of today’s economy. Middle-class families in half in less than half of the U.S. can afford an average priced home. And If you can’t afford a home, you may be less likely to want to start a family. Here’s where leaders can step in: Offer resources and support your employees’ ability to purchase their first home. Partner with companies like Multiply Mortgage, a Denver based-company that offers employees one-on-one sessions with mortgage advisers, employee education sessions around the home purchase and financing process, and mortgage interest rate discounts of up to .75%. The company partners with a network of 15 to 20 lenders to access discounted interest rates. “Homeownership has become increasingly out of reach for many Americans, and we don’t expect interest rates to fall to the levels we saw in 2020 ever again,” shares Michael White, cofounder and CEO of Multiply Mortgage. White says companies work with them with zero cost to the employer, other than low administrative cost to promote the benefit internally to employees. For leaders, this can be a win-win. Employees who own their home and put down roots into a community are far less likely to leave your company and relocate somewhere else. Partner with other companies to solve the childcare crisis A recent Lendingtree study showed that it costs close to $300,000 to raise a child in the U.S. today, from the time they are born until they turn 18 years old. Costs have jumped 35.7% versus when the study was conducted in 2023. One of the biggest drivers of costs continues to be childcare, which is close to $18,000 a year. In places like the District of Columbia, Massachusetts, and Hawaii, the cost is closer to $25,000 a year. A $5,000 baby bonus (which may also be taxed) would hardly make a dent in that cost. According to a recent HiBob report, only 15% of companies surveyed provide childcare-related benefits. Leaders can step into help solve another root cause then it comes to why Americans are having less babies: the childcare crisis. Employees need to be able to afford childcare, and have access to reliable, safe options so they can be fully present to contribute at work. Companies can partner with local childcare providers and negotiate a group discounted rate for their employees. They can also partner with Bright Horizons and bring a corporate day care to their location, and help fund the costs. If you can’t afford the cost on your own, and are worried about low utilization rates, find other companies to partner with you to build a daycare center in a location that all employees can access. Finally, you can provide a caregiver stipend to employees so that they can use that to pay family members or friends to help take care of their children. For leaders, this can be another win-win. Employees who can be fully present at work, and not worry about whether their children are being well taken care of, are able to make an impact. And we know there are limits to linking childcare coverage to a job. The most important thing an employer can do is to let their employees know they support their roles as parents, by offering support with childcare, and other related benefits, and most importantly, providing them flexibility to be there for their children as needed. Remember to focus on parental leave, not maternity leave The U.S. still remains one of only seven countries that doesn’t guarantee any paid family leave. If companies are busy lobbying the U.S. government about lowering tax rates, preventing regulations, drug pricing, fossil fuel incentives, data privacy, and more, they should add paid family leave to that list. Until then, the burden remains on companies to offer leave to parents and help fill this societal gap. As I discuss in my book, Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace, when we don’t offer parental leave, and focus only on maternity leave, we put the burden on mothers to constantly be the primary caregiver. I’ll never forget working for a leader who didn’t want to create a parental leave policy. His response to me was, “Why do we need to give dads time off when they have a kid? It’s the mom doing all the work, and the dad is on the golf course using this as vacation time. He needs to be back in the office.” According to research from the brand Dove Men + Care, giving fathers time to bond with their child not only helps the other parent, but also later on, can lead to better behavioral outcomes when the child is in school. Fathers who are close to their children are healthier, and have stronger and happier marriages with their partners. In Sweden, the data shows that for “each additional month of paid parental leave taken by the father increases the mother’s earnings by 6.7%.” Imagine the positive ripple effect this can have on our society. Finally, the stereotypes about fathers not helping when a child is born and playing golf, or not being lazy or useless or not good at parenting is not only damaging to fathers, but also to mothers. It’s up to all of us to shatter these stereotypes. Leaders need to support more men in taking parental leave, leaving work early to take their kid to doctor’s appointment to attend that school play, and being a public role model when it comes to all things parenting. And men who are leaders should be doing it themselves. If we want more women to become mothers, we can’t leave fathers out of the equation. If the government refuses to address the declining U.S. birth rates with solutions that address the root cause, businesses will need to step up to support parents. Creating a society where we can start and expand our families and support both children and parents is best for everyone. View the full article

Fast-fashion company searches for workarounds as The President’s trade war endangers operations in its most important market View the full article

The year is 2014, and I’m stuck in Ukraine. I have a particularly antsy mother who wasn’t keen on me visiting the country just weeks into Russia’s attempted invasion, and she is expecting me back home. In Odessa—hundreds of miles away from the Maidan and the nascent conflict—the worst example of war I’d seen was a heated snowball battle between those who wanted to remain Ukrainian and those who wanted to be Russian. The reason I’m stuck has nothing to do with Russia: It’s bad fog grounding flights at the tin hut airport I’m due to fly out of. But with no reliable phone communication back home, I know my family will put two and two together and make five. The problem is allayed when I return to the plush hotel I’d been staying at, which was happy to have us pay for another night’s lodging, and get on Skype. I’m able to call home, explain what happened, and keep them from panicking when I don’t step off the plane back in the U.K. as expected. International calls remain prohibitively expensive. And for a generation that doesn’t own smartphones—like my parents—or a country that steadfastly refuses to join the rest of the world on WhatsApp (hello, United States), Skype has proven a lifeline. My use of the platform—to call home when stuck in war-torn Ukraine for an extra day, or to check on the status of my sick grandfather in hospital on the sidelines of a conference in the U.S. earlier this year—is very much a first-world problem. But the reality is that the imminent closure of Microsoft’s digital calling service (which the company attributes to dwindling user numbers and its belief that the same service can be offered through Microsoft Teams) will leave a significant gap for many who depend on it. I’m not a Skype power user, but by my own estimation, I’ve used the platform at least once a week for the last decade or more. My job as a tech journalist means I frequently call American contacts and sources. The country’s intransigence and refusal, with very few exceptions, to download and install WhatsApp on their cellphones means that unless I want to be hit with eye-watering minute-by-minute charges for calling them for interviews, I need to find an alternative. Since the early 2010s, that alternative has been a rolling Skype subscription to call the U.S.—400 minutes per month, landline and cellphones, has proved plenty for me. Shortly, it won’t be. Our lives, and our families, are increasingly scattered to the four winds. And in the two decades since its 2003 founding, Skype has helped those families stay connected. It’s also helped a good number of people whose jobs involve international interactions do so at a manageable cost. It’s notable that mentioning the closure of Skype on a regular roundup of tech news stories I do for a U.K. radio station received the most personal correspondence from listeners. They told me they too were worried about the closure of the service and were seeking out alternatives. Skype has long been unloved, long surpassed by the likes of Zoom and—whisper it quietly, and by tamping down your gag reflex—Microsoft Teams. Indeed, it’s Teams that Skype is recommending people move to, without realizing it doesn’t offer exactly the same experience. But Skype was our little app that could. And its disappearance will be a loss for many beyond just me. View the full article

Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named "Track deals from this search" and it has a slider to toggle on the notification.View the full article

The administration's major moves include weakening the Consumer Financial Protection Bureau and rolling back numerous Biden-era regulations. View the full article

The Conservatives must choose between their US obsession and their electoral viabilityView the full article

Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025. The post AI Search & SEO: Key Trends and Insights [Webinar] appeared first on Search Engine Journal. View the full article

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How do I decide what to take off of my résumé? A: There is much debate about if your résumé really needs to be one page. But regardless of if it’s one page or two, there are some common elements you can cut to make your résumé easier to read and more effective. Here are a few: Work history that’s more than 15 years old This one isn’t cut and dry. You shouldn’t just delete everything before 2010. But here’s what to consider cutting or condensing. If you have been at your last (or current) position for fewer than five years, you can keep a few bullet points under each of your previous jobs dating back 10–15 years. But if a role on your résumé is from more than 10–15 years ago, your old responsibilities, tasks, and accomplishments are likely not very relevant anymore. The exception is if you are looking to make a career change and you have older relevant job experience. You can list your positions with just title and dates but add a couple of bullet points to the older related experience. Your cover letter (yes, you still should write one) is the best place to connect the dots for the hiring manager on how your older experience is related. Jargon, clichés, and hyperbole You should avoid unnecessary jargon, clichés, and hyperbole in all parts of your job search process, but your résumé is the most crucial place to trim it out. If your résumé is being read by AI, phrases like “seasoned solutions-oriented team player” won’t pass the keyword screens. Those words are similarly meaningless (and might actively work against you) if your résumé is being read by a real person. The best résumés follow the basic rules of good writing. Think of the golden rule of prose: Show, don’t tell. An easy way to do this is to replace adjectives with numbers and facts: Instead of “dynamic sales professional with a distinguished track record,” try “Closed over $1 million in new partnerships each quarter.” Your objective or summary and your mailing address I don’t know who ever thought an “objective” on a résumé was necessary. Your objective is to get hired, so anything you write here is just throat-clearing wasted space. Some people replace objective with a summary, which, in theory, can be useful for recruiters or AI that’s doing a quick scan. Most often though summaries are also useless because they are filled with meaningless buzzwords (see above). You’re better off formatting your résumé in an easy-to-scan way where your skills and accomplishments are clear. Including your mailing address is a relic of a time when applications were sent via snail mail and is an easy place to streamline. If you’re applying to an in-person job, however, you may still want to include the city you live in. The header space of your résumé should also include your email, phone, website/portfolio link, and one or two professional social media profiles, like LinkedIn. Fancy formatting, your photo, basic skills If you are early in your career and feel like you don’t have enough to fill the page, it can be tempting to pad your résumé by adding basic skills like “proficient with Microsoft office suite.” But skills like that are assumed and adding them can actually make you look less experienced. Don’t try to fill the space with colorful large fonts, formatting tricks, or your headshot either. White space is better and a simple format is easier to read, by both humans and applicant tracking systems. If you feel like your résumé is too thin, you may need to expand your definition of “experience.” (Here’s my advice on how to make up for lack of experience on your résumé.) Want more advice on what to cut from your résumé? Here you go: 5 ways to make your résumé more impressive without lying Many job applications are never read by a human. Here’s how to make sure your résumé gets seen 5 things you should take off your résumé right now View the full article

If AI lives up to its hype and we can “outsource” the thinking, planning, and strategy parts of our jobs, do we risk losing the skills that make us human? Research from the Center for Strategic Corporate Foresight and Sustainability found that there is “a significant negative correlation between frequent AI tool usage and critical thinking abilities, mediated by increased cognitive offloading.” In other words, use AI too much, and your mental faculties take a nosedive. But there’s another way to think about the issue. Could AI actually improve our cognition by freeing up our mental bandwidth for higher-value work? Make time for strategic thinking I’ve worked at jobs in the past where I’ve begged my boss for the budget to purchase technology that would make work better and easier. If technology could do part of my job for me, I could spend more time on other things, things that typically fell to the bottom of the pile because they didn’t have an instant, tangible result. Thinking strategically about improvements I could make in my department, for example. I suspect most knowledge workers can relate. We compile reports, attend status meetings, and follow processes with endless tedious tasks. There’s rarely time for higher-level thinking. While technology improvements may have previously been a “no,” the response to AI has been a resounding “yes.” Perhaps it’s the promise of “10x everything” but CEOs are enamored with the potential of AI. AI as sparring partner For many people, this poses a threat. For others, it can create an opportunity. Farm out the redundant, tedious tasks to AI so we can focus on work that requires our unique expertise. Take coding, for example. Software can have millions of lines of code, which previously needed to be entered manually. Now, AI can handle much of the repetitive work. Human coders take on the role of orchestrators: the brains behind the operation, guiding AI agents to the correct result. Personally, I’ve used AI to expand my existing skills. I’m self-employed, so I don’t have any colleagues to bounce ideas off of if I’m stuck. I was working with an app recently, and couldn’t get it to do what I wanted. I turned to ChatGPT and asked for help. ChatGPT gave me incorrect information, which I recognized right away, based on my knowledge of the app. I prodded ChatGPT again, explaining why the previous answer wouldn’t work. ChatGPT replied, “You’re right! Here are some additional steps you need to take.” The instructions were, again, incorrect. However, the incorrect instructions were enough to spark an idea . . . and my idea worked. As a sparring partner, AI let me work through a problem that I otherwise wouldn’t have been able to solve on my own (at least not without a significant amount of trial, error, and frustration). My skills haven’t atrophied because of AI. Quite the opposite: AI takes over some of the boring work, and lets me focus on more creative work—the type of work only a human can do. The right use cases Even if the research currently suggests that AI negatively affects critical thinking abilities, that doesn’t have to be your experience. You can find the right use cases to remove the boring and tedious work from your day. Once you do that, use the additional time for impactful work that was always pushed to the back burner. Or spend the time learning something new that could help your career. The people who will experience skill atrophy are those who outsource everything to AI—and can’t recognize when work needs human oversight, decision-making, and experience. View the full article

Ministers attempt to resolve remaining areas of disagreement in London talks this weekView the full article

Career politician will also act as vice-chancellorView the full article

The technology industry is in the midst of a skills shortage—one that shows no signs of slowing. The U.S. Bureau of Labor Statistics projects that tech jobs will grow at twice the rate of America’s overall workforce, creating hiring shortfalls as organizations struggle to fill critical positions in IT, cybersecurity, and other vital areas. The emergence of AI has only exacerbated the issue, as organizations in nearly every industry are seeking employees who can help them better understand the technology and get the most out of their solutions. Even as AI becomes a part of everyday life, most organizations are still determining how best to utilize it—and how to limit the risks it may pose. Interestingly, these challenges mirror another (relatively) recent innovation: the cloud. Before cloud computing became commonplace, businesses with any sort of digital footprint needed to buy rack space or manage their own on-premises servers. That was reasonable for businesses with a high degree of technical expertise, but building and maintaining a climate-controlled server room wasn’t realistic for most companies. The advent of cloud computing democratized access to advanced computing capabilities—and AI is already having a similar impact. As businesses wrestle with managing and securing their AI deployments, they can look to the cloud for lessons and guidance on how similar challenges were tackled in the recent past. The Evolution of Cloud Adoption and Security Consider the cost of on-premises computing. Server rooms are expensive, as are the servers themselves. They also require a substantial degree of technical expertise to maintain, and employees with experience in that area understandably command high compensation. The emergence of platforms like Amazon Web Services, Microsoft Azure, and Google Cloud changed all that, lowering the barrier to entry for advanced computing capabilities: businesses could eliminate the high initial investment associated with purchasing servers and building server rooms in exchange for a modest (in most cases) operating expense. Perhaps most importantly, it allowed businesses to work with reliable partners to get the most out of their cloud services, rather than relying on difficult-to-come-by in-house expertise. That said, securing the cloud still presents its own challenges. During the early days of the cloud, businesses often made the mistake of assuming that providers would handle any cybersecurity needs—a misconception that left them dangerously exposed. Today, the most common rule of thumb is that the provider is responsible for the security of the cloud itself, while the customer is responsible for the security of the data inside it. Essentially, the provider ensures attackers cannot exploit their systems to get to your data, but if poor password management, device security, or other data hygiene practices allow attackers to compromise your accounts—that’s on you. This delineation has helped businesses better understand where their potential risk factors lie when it comes to cloud security and mitigate them appropriately. Applying Lessons from the Cloud to AI It’s not hard to see the parallels between the cloud and AI. Like the cloud, AI has democratized access to resources that were previously difficult to come by for many organizations. The widespread availability of generative AI models like ChatGPT means organizations no longer need to hire costly AI engineers to create, manage, and fine-tune their own models. Instead, they can put an application layer on top of an existing model and deliver a compelling service to their customers at a relatively low cost of ownership. While this still requires a level of technical expertise, the barrier to entry is much lower—and organizations can move forward faster with smaller, more flexible engineering teams. The risks posed by this model mirror those posed by the cloud. When you upload data to the cloud, it is no longer under your direct control. The same is true of third-party AI models—when customers (or employees) input data into an AI-powered application, it’s important to know where the data is going, how it is being stored and protected, and how it is being used. With AI still in its relative infancy, the answers to those questions aren’t always clear—which means businesses providing AI functionality need strong AI governance practices in place to establish trust with their customers. For some businesses, that might mean offering customers the ability to opt out of AI features. For others, it might mean putting clear safeguards in place to prevent AI tools from accessing sensitive or confidential information. By demonstrating the ways in which they are limiting AI risk, businesses free their customers to evaluate the benefits of AI. Over time, most businesses migrated to the cloud because the efficiency gains substantially outweighed the perceived risks—and a similar pattern is already emerging when it comes to AI. In fact, it’s happening even more quickly this time. Since AI has use cases across nearly every business unit, the potential ROI is much easier to illustrate. While it’s true that every customer will have a different risk appetite, the trend is clear: eventually, nearly every business will decide that the rewards significantly outweigh the risks. By establishing strong governance practices and lowering the amount of risk associated with AI, businesses can help their customers reach that point more quickly. Freeing Customers to Embrace AI with Confidence While businesses and their customers are understandably concerned about AI risk, the history of the cloud provides a helpful road map for navigating those risks successfully. The risks associated with AI are not dramatically different from those associated with other technology—and businesses can mitigate them in much the same way. By establishing strong governance practices and implementing clear transparent policies regarding AI and its use, businesses can enable their employees and customers to embrace the potential of AI with confidence. View the full article

Key Takeaways Freelance delivery is a flexible income source, appealing to both individuals and businesses, allowing for autonomy over work schedules and operations.This sector is rapidly expanding due to the growing demand for e-commerce and on-demand services; tapping into this market can lead to significant growth opportunities.Effective management of factors like unpredictable income and operating expenses is crucial for success in freelance delivery; careful budgeting and record-keeping are recommended.Popular platforms like DoorDash and Uber Eats provide essential support and resources to enhance delivery services while ensuring customer satisfaction; choosing the right platform is key for business scalability.Building a strong network and implementing targeted marketing strategies can significantly improve customer acquisition and brand presence in the highly competitive freelance delivery landscape. In today’s fast-paced world, freelance delivery has emerged as a game-changer for both businesses and individuals. With the rise of e-commerce and on-demand services, you can tap into a flexible income source while meeting the growing demand for quick and reliable deliveries. Whether you’re a student looking to earn some extra cash or a seasoned professional seeking a career shift, freelance delivery offers an exciting opportunity to work on your own terms. Imagine setting your own schedule and choosing the jobs that fit your lifestyle. From delivering food to packages, the possibilities are endless. As you navigate this booming industry, understanding the ins and outs of freelance delivery can help you thrive in a competitive market. Let’s explore what it takes to succeed in this dynamic field and how to make the most of your freelance delivery journey. Overview of Freelance Delivery Freelance delivery continues to gain traction in today’s e-commerce landscape. As a small business owner or entrepreneur, understanding this model can lead to strong growth opportunities. Freelance delivery allows you to connect with gig workers who can efficiently handle tasks like package deliveries, food services, or transport logistics. You can tap into an emerging market by leveraging freelance platforms that facilitate these services. Platforms such as Uber Eats and DoorDash showcase how businesses can expand their reach without maintaining an in-house delivery team. By outsourcing delivery services, you focus on core business functions while ensuring timely customer fulfillment. To excel in freelance delivery, it’s essential to conduct thorough market research. Identifying your target audience helps tailor services to meet their needs. Consider the implications of various business models, such as partnerships or sole proprietorships, when engaging independent contractors. Consider legal structures and registration requirements to protect your business and workers. Your growth strategy might include diversifying delivery methods. For instance, combining bicycle couriers for local deliveries with larger vehicle options for regional service can maximize efficiency. Additionally, employing digital marketing techniques will help raise awareness about your delivery options. Using social media, SEO tactics, and email marketing can drive customer acquisition effectively. Collaborations with freelance delivery providers may also enhance product development. Innovations such as tracking systems or bundled delivery packages can set your business apart. Always prioritize customer service, which plays a crucial role in retaining loyal clients and encouraging word-of-mouth referrals. Utilizing freelance delivery not only streamlines operations but also contributes to your overall profit margin. As you navigate through this competitive landscape, focus on establishing strong relationships with your delivery partners and continuously optimizing your business model. Benefits of Freelance Delivery Freelance delivery offers numerous advantages for small business owners and entrepreneurs seeking flexibility and efficiency in their operations. Flexibility in Scheduling Freelance delivery work provides autonomy over your work hours. You can choose when to operate based on demand, allowing you to balance personal commitments and business needs effectively. This adaptability fosters a more productive work environment. Additionally, the ability to work from various locations means you can expand your operations without the constraints of a physical office. This flexibility appeals to both freelancers seeking work-life balance and businesses looking to optimize their operations. Increased Earning Potential Freelance delivery creates opportunities for increased earning potential. By leveraging gig economy platforms, you can connect with a broader market and scale your delivery services. Increased demand during peak hours can enhance your income significantly. Moreover, the low overhead associated with freelance delivery means you can achieve better profit margins. Exploring diverse delivery models also allows for innovation in how you serve your target audience, further driving growth and customer acquisition. Engaging multiple freelancers contributes to business scalability while minimizing risks associated with traditional employment structures. Challenges of Freelance Delivery Freelance delivery presents various challenges that can influence your financial stability as a driver. Understanding these hurdles is essential for managing your freelance operation effectively. Unpredictable Income Freelance delivery jobs often lead to unpredictable income due to fluctuations in earnings. Demand for delivery services varies from day to day, influenced by factors like seasonal changes and client availability. You may face periods of high demand where earnings increase, followed by slow weeks where income drops significantly. This variability complicates budgeting and financial planning. Preparing a flexible business plan that accounts for income fluctuations ensures you remain financially viable during lean times. Managing Expenses Managing expenses effectively is crucial for maintaining your profit margins in freelance delivery. Costs associated with vehicle maintenance, fuel, insurance, and taxes can add up. It’s important to keep meticulous records of all expenses for tax purposes and to analyze your financial health. Incorporating tools or software designed for accounting and budgeting helps track these expenses efficiently. Consider establishing an LLC or sole proprietorship to streamline your business registration and simplify tax management. By planning and controlling your expenses, you can safeguard the profitability of your freelance delivery venture. Popular Platforms for Freelance Delivery Several platforms exist for freelance delivery, offering unique opportunities for small businesses seeking to enhance their logistics and customer service. Understanding these options can help you choose the right fit for your operational needs. Comparison of Major Services Platform Market Control (%) Delivery Methods Requirements DoorDash 65 Car, scooter, motorcycle, bike Valid driver’s license, background check Uber Eats 35 Car, scooter, bike, on foot Valid driver’s license, background check DoorDash, dominating with over 65% market control, provides a wide range of delivery methods including cars, scooters, and bikes. New drivers must possess a valid driver’s license and pass a background check. This platform enhances customer acquisition by allowing you to connect efficiently with local consumers. Uber Eats follows, holding around 35% of the market share. It not only delivers food but also groceries, fitting larger market demands. Similar to DoorDash, Uber Eats requires a valid driver’s license and background check, ensuring a trustworthy service for your customers. User Experience and Support Both DoorDash and Uber Eats prioritize user experience, offering flexible work hours that accommodate your schedule. DoorDash includes features like Fast Pay, allowing drivers to cash out daily, which might appeal to freelancers seeking consistent income. Support services are crucial for maintaining effective operations. DoorDash provides access to its app and website for driver assistance, offering resources and a community forum to address common issues. Similarly, Uber Eats delivers support via its app, facilitating seamless communication between drivers and management. Engaging these platforms can effectively boost your small business’s delivery capabilities while maintaining high customer service standards. Tailoring your choice based on user experience and support can enhance your overall growth strategy. Strategies for Success in Freelance Delivery Freelance delivery requires effective strategies to ensure success in the evolving gig economy. Building a Strong Network Building a strong network is essential for securing consistent work. Connect with local businesses and freelancers to exchange referrals and insights. Join platforms like LinkedIn to enhance your visibility and reach potential clients. Attend industry events and meetups to expand your connections and share your delivery services. Utilize social media to establish relationships with your target audience and foster community engagement. Establishing a reliable network can lead to new business opportunities and partnerships, enhancing your overall growth strategy. Marketing Your Services Marketing your services effectively increases customer acquisition and enhances your brand presence. Create a professional website to showcase your offerings and provide contact information. Use SEO and content marketing to improve online visibility and attract potential customers. Engage in digital marketing through social media and email campaigns to keep your audience informed about your services and promotions. Leverage customer testimonials to build trust and credibility. Consider targeted advertising to reach specific demographics relevant to your niche. A robust marketing strategy directly impacts your ability to attract and retain clients in the competitive freelance delivery landscape. Conclusion Freelance delivery offers a promising avenue for those seeking flexibility and financial independence. As you navigate this dynamic landscape it’s vital to stay informed about market trends and customer needs. Embracing effective marketing strategies and building a strong network can set you apart from the competition. By leveraging platforms like DoorDash and Uber Eats you can enhance your service offerings while maintaining high standards of customer satisfaction. Remember that success in freelance delivery relies not only on adaptability but also on a commitment to excellent service and efficient operations. With the right approach you can thrive in this evolving gig economy. Frequently Asked Questions What is freelance delivery? Freelance delivery refers to the process where individuals or gig workers provide delivery services for businesses or customers on a flexible basis. This system allows freelancers to choose their own schedules and workload, typically leveraging platforms like DoorDash or Uber Eats. How can I earn money through freelance delivery? You can earn money by signing up on freelance delivery platforms, choosing jobs that fit your schedule, and completing deliveries. These platforms provide access to a broader market, enhancing your earning potential, especially during peak demand times. What are the benefits of freelance delivery for businesses? Freelance delivery offers businesses cost-effective solutions to manage logistics without hiring full-time staff. It allows for greater flexibility, quick scaling, enhanced customer service, and access to a variety of delivery methods through platforms like DoorDash and Uber Eats. What challenges do freelancers face in delivery services? Freelancers may face unpredictable income, making financial planning challenging. They must also manage costs related to vehicle maintenance, fuel, insurance, and taxes to maintain profit margins while ensuring they adhere to delivery service regulations. How can I optimize my freelance delivery business? To optimize your freelance delivery business, focus on building a strong network, using effective marketing strategies, and providing excellent customer service. Regularly updating your business plan to adapt to market trends and fluctuations in demand will also help you thrive. What legal structures should I consider for freelancing? Freelancers can choose between various legal structures, such as sole proprietorships or LLCs. Establishing an LLC can simplify business registration and tax management, providing liability protection as you engage freelance delivery services. How can I market my freelance delivery services? Market your services by creating a professional website and utilizing SEO techniques. Leverage social media platforms, customer testimonials, and community events to increase visibility, attract clients, and enhance your brand presence in the competitive freelance delivery market. Are DoorDash and Uber Eats good platforms for freelancers? Yes, both DoorDash and Uber Eats are excellent platforms for freelancers. They offer high market share, ease of use, and opportunities for increased earnings by connecting you to a wide range of clients. Plus, they provide important support for their drivers. Image Via Envato This article, "Maximize Your Earnings with Freelance Delivery: Strategies for Success" was first published on Small Business Trends View the full article

Key Takeaways Freelance delivery is a flexible income source, appealing to both individuals and businesses, allowing for autonomy over work schedules and operations.This sector is rapidly expanding due to the growing demand for e-commerce and on-demand services; tapping into this market can lead to significant growth opportunities.Effective management of factors like unpredictable income and operating expenses is crucial for success in freelance delivery; careful budgeting and record-keeping are recommended.Popular platforms like DoorDash and Uber Eats provide essential support and resources to enhance delivery services while ensuring customer satisfaction; choosing the right platform is key for business scalability.Building a strong network and implementing targeted marketing strategies can significantly improve customer acquisition and brand presence in the highly competitive freelance delivery landscape. In today’s fast-paced world, freelance delivery has emerged as a game-changer for both businesses and individuals. With the rise of e-commerce and on-demand services, you can tap into a flexible income source while meeting the growing demand for quick and reliable deliveries. Whether you’re a student looking to earn some extra cash or a seasoned professional seeking a career shift, freelance delivery offers an exciting opportunity to work on your own terms. Imagine setting your own schedule and choosing the jobs that fit your lifestyle. From delivering food to packages, the possibilities are endless. As you navigate this booming industry, understanding the ins and outs of freelance delivery can help you thrive in a competitive market. Let’s explore what it takes to succeed in this dynamic field and how to make the most of your freelance delivery journey. Overview of Freelance Delivery Freelance delivery continues to gain traction in today’s e-commerce landscape. As a small business owner or entrepreneur, understanding this model can lead to strong growth opportunities. Freelance delivery allows you to connect with gig workers who can efficiently handle tasks like package deliveries, food services, or transport logistics. You can tap into an emerging market by leveraging freelance platforms that facilitate these services. Platforms such as Uber Eats and DoorDash showcase how businesses can expand their reach without maintaining an in-house delivery team. By outsourcing delivery services, you focus on core business functions while ensuring timely customer fulfillment. To excel in freelance delivery, it’s essential to conduct thorough market research. Identifying your target audience helps tailor services to meet their needs. Consider the implications of various business models, such as partnerships or sole proprietorships, when engaging independent contractors. Consider legal structures and registration requirements to protect your business and workers. Your growth strategy might include diversifying delivery methods. For instance, combining bicycle couriers for local deliveries with larger vehicle options for regional service can maximize efficiency. Additionally, employing digital marketing techniques will help raise awareness about your delivery options. Using social media, SEO tactics, and email marketing can drive customer acquisition effectively. Collaborations with freelance delivery providers may also enhance product development. Innovations such as tracking systems or bundled delivery packages can set your business apart. Always prioritize customer service, which plays a crucial role in retaining loyal clients and encouraging word-of-mouth referrals. Utilizing freelance delivery not only streamlines operations but also contributes to your overall profit margin. As you navigate through this competitive landscape, focus on establishing strong relationships with your delivery partners and continuously optimizing your business model. Benefits of Freelance Delivery Freelance delivery offers numerous advantages for small business owners and entrepreneurs seeking flexibility and efficiency in their operations. Flexibility in Scheduling Freelance delivery work provides autonomy over your work hours. You can choose when to operate based on demand, allowing you to balance personal commitments and business needs effectively. This adaptability fosters a more productive work environment. Additionally, the ability to work from various locations means you can expand your operations without the constraints of a physical office. This flexibility appeals to both freelancers seeking work-life balance and businesses looking to optimize their operations. Increased Earning Potential Freelance delivery creates opportunities for increased earning potential. By leveraging gig economy platforms, you can connect with a broader market and scale your delivery services. Increased demand during peak hours can enhance your income significantly. Moreover, the low overhead associated with freelance delivery means you can achieve better profit margins. Exploring diverse delivery models also allows for innovation in how you serve your target audience, further driving growth and customer acquisition. Engaging multiple freelancers contributes to business scalability while minimizing risks associated with traditional employment structures. Challenges of Freelance Delivery Freelance delivery presents various challenges that can influence your financial stability as a driver. Understanding these hurdles is essential for managing your freelance operation effectively. Unpredictable Income Freelance delivery jobs often lead to unpredictable income due to fluctuations in earnings. Demand for delivery services varies from day to day, influenced by factors like seasonal changes and client availability. You may face periods of high demand where earnings increase, followed by slow weeks where income drops significantly. This variability complicates budgeting and financial planning. Preparing a flexible business plan that accounts for income fluctuations ensures you remain financially viable during lean times. Managing Expenses Managing expenses effectively is crucial for maintaining your profit margins in freelance delivery. Costs associated with vehicle maintenance, fuel, insurance, and taxes can add up. It’s important to keep meticulous records of all expenses for tax purposes and to analyze your financial health. Incorporating tools or software designed for accounting and budgeting helps track these expenses efficiently. Consider establishing an LLC or sole proprietorship to streamline your business registration and simplify tax management. By planning and controlling your expenses, you can safeguard the profitability of your freelance delivery venture. Popular Platforms for Freelance Delivery Several platforms exist for freelance delivery, offering unique opportunities for small businesses seeking to enhance their logistics and customer service. Understanding these options can help you choose the right fit for your operational needs. Comparison of Major Services Platform Market Control (%) Delivery Methods Requirements DoorDash 65 Car, scooter, motorcycle, bike Valid driver’s license, background check Uber Eats 35 Car, scooter, bike, on foot Valid driver’s license, background check DoorDash, dominating with over 65% market control, provides a wide range of delivery methods including cars, scooters, and bikes. New drivers must possess a valid driver’s license and pass a background check. This platform enhances customer acquisition by allowing you to connect efficiently with local consumers. Uber Eats follows, holding around 35% of the market share. It not only delivers food but also groceries, fitting larger market demands. Similar to DoorDash, Uber Eats requires a valid driver’s license and background check, ensuring a trustworthy service for your customers. User Experience and Support Both DoorDash and Uber Eats prioritize user experience, offering flexible work hours that accommodate your schedule. DoorDash includes features like Fast Pay, allowing drivers to cash out daily, which might appeal to freelancers seeking consistent income. Support services are crucial for maintaining effective operations. DoorDash provides access to its app and website for driver assistance, offering resources and a community forum to address common issues. Similarly, Uber Eats delivers support via its app, facilitating seamless communication between drivers and management. Engaging these platforms can effectively boost your small business’s delivery capabilities while maintaining high customer service standards. Tailoring your choice based on user experience and support can enhance your overall growth strategy. Strategies for Success in Freelance Delivery Freelance delivery requires effective strategies to ensure success in the evolving gig economy. Building a Strong Network Building a strong network is essential for securing consistent work. Connect with local businesses and freelancers to exchange referrals and insights. Join platforms like LinkedIn to enhance your visibility and reach potential clients. Attend industry events and meetups to expand your connections and share your delivery services. Utilize social media to establish relationships with your target audience and foster community engagement. Establishing a reliable network can lead to new business opportunities and partnerships, enhancing your overall growth strategy. Marketing Your Services Marketing your services effectively increases customer acquisition and enhances your brand presence. Create a professional website to showcase your offerings and provide contact information. Use SEO and content marketing to improve online visibility and attract potential customers. Engage in digital marketing through social media and email campaigns to keep your audience informed about your services and promotions. Leverage customer testimonials to build trust and credibility. Consider targeted advertising to reach specific demographics relevant to your niche. A robust marketing strategy directly impacts your ability to attract and retain clients in the competitive freelance delivery landscape. Conclusion Freelance delivery offers a promising avenue for those seeking flexibility and financial independence. As you navigate this dynamic landscape it’s vital to stay informed about market trends and customer needs. Embracing effective marketing strategies and building a strong network can set you apart from the competition. By leveraging platforms like DoorDash and Uber Eats you can enhance your service offerings while maintaining high standards of customer satisfaction. Remember that success in freelance delivery relies not only on adaptability but also on a commitment to excellent service and efficient operations. With the right approach you can thrive in this evolving gig economy. Frequently Asked Questions What is freelance delivery? Freelance delivery refers to the process where individuals or gig workers provide delivery services for businesses or customers on a flexible basis. This system allows freelancers to choose their own schedules and workload, typically leveraging platforms like DoorDash or Uber Eats. How can I earn money through freelance delivery? You can earn money by signing up on freelance delivery platforms, choosing jobs that fit your schedule, and completing deliveries. These platforms provide access to a broader market, enhancing your earning potential, especially during peak demand times. What are the benefits of freelance delivery for businesses? Freelance delivery offers businesses cost-effective solutions to manage logistics without hiring full-time staff. It allows for greater flexibility, quick scaling, enhanced customer service, and access to a variety of delivery methods through platforms like DoorDash and Uber Eats. What challenges do freelancers face in delivery services? Freelancers may face unpredictable income, making financial planning challenging. They must also manage costs related to vehicle maintenance, fuel, insurance, and taxes to maintain profit margins while ensuring they adhere to delivery service regulations. How can I optimize my freelance delivery business? To optimize your freelance delivery business, focus on building a strong network, using effective marketing strategies, and providing excellent customer service. Regularly updating your business plan to adapt to market trends and fluctuations in demand will also help you thrive. What legal structures should I consider for freelancing? Freelancers can choose between various legal structures, such as sole proprietorships or LLCs. Establishing an LLC can simplify business registration and tax management, providing liability protection as you engage freelance delivery services. How can I market my freelance delivery services? Market your services by creating a professional website and utilizing SEO techniques. Leverage social media platforms, customer testimonials, and community events to increase visibility, attract clients, and enhance your brand presence in the competitive freelance delivery market. Are DoorDash and Uber Eats good platforms for freelancers? Yes, both DoorDash and Uber Eats are excellent platforms for freelancers. They offer high market share, ease of use, and opportunities for increased earnings by connecting you to a wide range of clients. Plus, they provide important support for their drivers. Image Via Envato This article, "Maximize Your Earnings with Freelance Delivery: Strategies for Success" was first published on Small Business Trends View the full article

For those looking to bet on the continued use of fivers and tenners, options are dwindlingView the full article

Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Detailed analytics can help in understanding post performance and user engagement. In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Each featured tool offers genuinely useful free plans or worthwhile free trials. And yes, there are plenty of AI-powered options to streamline your workflow. Ready to elevate your Instagram strategy without breaking the bank? Let’s dive in. Instagram content creation toolsGreat Instagram accounts start with great content, but consistently creating polished posts, reels, or stories can be overwhelming. Thankfully, these free content creation tools take the guesswork (and heavy lifting) out of the process. Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer. 💡Bonus tip: The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.CanvaBest for: All-round visual content creation Canva is the go-to visual design platform for creators, small businesses, and marketers — especially if you don’t have a design background. It offers thousands of free Instagram templates across all formats (reels, carousels, stories, you name it), all perfectly sized and ready to go for your Instagram posts. With its intuitive drag-and-drop interface, you can quickly customize visuals — no design experience required. Standout free features include: Access to a huge library of graphics, icons, and stock imagesVideo editing capabilities, which work great for reelsPre-made and properly-sized templates for every Instagram formatMagic Studio, the AI-powered feature that can instantly generate eye-catching visuals based on your content idea. If Canva isn’t quite your vibe, or you want some extra options in your creative toolkit, here are two solid alternatives that work well for Instagram visuals: Adobe Express: Formerly known as Adobe Spark, Adobe Express is a content creator’s dream, offering thousands of free templates for social graphics, reels, stories, and more. It’s especially helpful for quick actions like background removal, video trimming, or adding animations. Best for: Seamless integration with the Adobe ecosystem.Unfold: If elegant, cohesive Instagram Stories or carousels are your thing, Unfold delivers hundreds of beautiful designer templates. With its elegant, minimalist templates, it’s loved by creators and brands for visual storytelling. Best for: Curated library of sleek, design-forward templates.CapCutBest for: Desktop and mobile video editing CapCut has become the go-to free video editor for creators who want to craft professional-grade reels and stories. This powerful app (created by Bytedance, who also own TikTok) lets you edit videos directly from your phone, offering cuts, transitions, captions, effects, and filters — all completely free and without watermarks. Standout features include: Full-featured mobile video editor with 4K exportBuilt-in templates, transitions, filters, and effectsAuto-captions, AI background removal, and trending soundsNo watermarks on exportsSimilar to CapCut, here are some other editors you might consider: VN: A slightly more advanced mobile editor, VN gives you a pro-level timeline interface and custom keyframes — without being overwhelming. Best for: Creators who want more creative control without springing for desktop software.Veed: A browser-based video editor that’s great for teams or creators working on desktop. Veed offers one-click subtitles, screen recordings, and templates for Instagram posts. Best for: Captioning videos quickly, editing on desktop, or repurposing long-form content into short clips.InShot: InShot is a mobile editing classic — perfect for trimming clips, adding music, filters, or text overlays. It’s simple but powerful, especially for on-the-go edits. Best for: Quick cuts, montages, and reels with minimal fuss.Dupe PhotosBest for: Aesthetic stock images If you want scroll-stopping images that don’t look like typical stock photos, Dupe is a fresh, creator-friendly alternative. It offers curated, high-quality imagery for modern brands and aesthetic feeds — all free to use, no attribution required. With a focus on lifestyle, fashion, tech, and minimalist content, Dupe’s library feels more like a creative studio than a traditional stock site. Perfect for filling gaps in your content calendar or leveling up your visuals if you don’t have access to a good camera. Standout free features: Curated library of trendy, editorial-style photosCategories designed for content creators (think: flat lays, tech, workspace, fashion)No login required, completely free to useSimilar to Dupe, here are some stock photo websites to check out: Unsplash: A classic for a reason. Unsplash offers over 3 million high-resolution images contributed by photographers worldwide. It’s a go-to for everything from nature shots to editorial-style portraits — and the search functionality is top-tier.Pexels: Pexels is ideal if you’re after vibrant, dynamic photos and videos. The collection leans modern and multicultural, and it includes both horizontal and vertical formats — perfect for Instagram Stories or carousels.💡Pro tip: You can access stock images within Canva as well.Grammarly's Instagram Caption GeneratorStuck writing engaging captions? Just describe your post and choose a tone (like witty, confident, or friendly), and Grammarly's free hashtag generator will suggest multiple caption options you can tweak or copy as-is. Standout features include: Multiple AI-generated captions per promptCustomize tone, intent, and post typeNo login required to generate ideasSome other free caption generators to try: Copy.ai: Copy.ai’s social media caption tool helps you create short, catchy captions based on your product, post theme, or content goal. You can also choose a tone (like bold, friendly, professional), making it easy to tailor content for different audiences. Best for: Caption ideas with a clear CTA or marketing anglePredis: Predis is an AI social media assistant that auto-generates post captions and visuals from a single prompt. While the full tool is more robust, its free caption generator is worth trying if you want short-form ideas with emojis, hashtags, and brand alignment. Best for: AI-generated posts that include visuals, captions, and hashtags togetherNext up, let's simplify your posting schedule with some powerful (and free!) scheduling tools. Instagram scheduling toolsConsistency is crucial for Instagram growth, but posting daily (or even weekly) can feel impossible without a system. Thankfully, Instagram scheduling tools exist to simplify your workflow, help you visualize your feed, and ensure your posts reach your audience at exactly the right time. Here are the best free tools to plan and schedule your Instagram posts effortlessly. BufferBuffer is a go-to scheduler loved by creators and small businesses for its intuitive interface. Its generous free plan lets you schedule up to 10 posts per Instagram profile, allowing you to pre-plan your content weeks in advance. Plus, you can save hashtag groups and even schedule first comments to keep your captions tidy. Standout features include: Connect multiple accounts — up to three Instagram accounts if that’s what you needVisual content calendar with drag-and-drop editingPreview and arrange your Instagram grid visuallyFirst comment scheduling and hashtag management includedIf you're already working within the Meta ecosystem, try Meta Creator Studio (now part of Meta Business Suite). Meta’s official scheduler lets you plan Instagram posts, reels, carousels, and stories — with the peace of mind that comes from using a native tool. It’s ad-free and fully integrated with your Business or Creator account to post right to your Instagram feed. Best for: Those who want direct-to-Instagram scheduling and built-in analytics — no third-party apps needed. Next, let’s dive into tools that unlock valuable insights — making data-driven growth simpler than ever. Instagram analytics toolsGreat content is only half the story — real growth comes from knowing what actually works. And while instinct can be a great tool, data-driven decisions make your Instagram strategy even stronger. That’s where Instagram analytics tools come in. Instead of guessing which posts your audience loves or when they’re most active, these tools give you data-driven clarity. Whether you're checking performance, refining your content strategy, or analyzing what your competitors are up to, free analytics tools can help you grow faster — and smarter. Instagram’s native insightsInstagram’s built-in analytics tool is the first place to start. If you have a Creator or Business account, you automatically get access to Instagram insights, which shows you all the essential data — from post reach and follower demographics to your most engaging content. It’s built right into the app, easy to access, and surprisingly useful for identifying what’s working (and what’s not). Standout free features: Track reach, impressions, and profile activitySee your top-performing Instagram posts across reels, carousels and storiesUnderstand follower growth and audience demographicsNo setup or third-party access requiredIf you want an Instagram analytics tool that is built into a tool you use regularly, try out Buffer’s analytics. Buffer is the best Instagram analytics tool for people who need a one-stop shop for all the work that goes into social media. It’s a social media management platform, so not only does it give you detailed analytics about your Instagram account, but also helps you with the whole process of social media management. Next, let’s dive into audience research and hashtag discovery — essential for reaching exactly the right people. Audience research and hashtag toolsAudience research and hashtag tools can help you understand who your followers are, what topics they care about, and how to surface your content through the right keywords, tags, and trends. These tools take the guesswork out of reach and discovery — so you’re not just creating great posts, but making sure the right people see them. SparkToroSparkToro is like having a crystal ball for understanding your audience. Just enter a keyword, topic, or Instagram handle, and SparkToro tells you what your audience reads, follows, listens to, and talks about. You can use that insight to find creators to collaborate with, hashtags to include, or even content angles your audience is already engaging with elsewhere. Standout free features: 5 free searches per monthDiscover what your audience watches, reads, and followsIdentify niche hashtags and adjacent creators for collabsIf you're looking for even more audience insight or competitor data, try Social Blade. Social Blade shows you follower growth trends, engagement stats, and performance data for any public Instagram account. It’s great for tracking what’s working for competitors or influencers in your niche. Best for: Benchmarking your growth and spying on competitor performance Buffer’s Free Hashtag GeneratorIf you want a quick, AI-powered way to generate Instagram hashtags based on your content, Buffer’s free hashtag generator is a great place to start. Just describe your post in a few words — like “Sunday beach yoga” or “remote work tips” — and it’ll instantly generate relevant hashtags tailored to your niche and audience. Standout free features: No login required — generate hashtags in secondsCurates hashtags based on post description or keywordsBuilt to suggest relevant, non-spammy tags that boost discoverabilityUnlock unlimited daily uses with a free Buffer accountIt’s a solid option for creators, marketers, or small businesses who want to post consistently without overthinking their hashtag strategy. If you're already using Buffer for scheduling, it's even easier to plug these hashtags directly into your content workflow. If you'd like to explore other tools, check out our article on the 7 Best Free Hashtag Generators in 2025. Next, we’ll explore tools that help you boost engagement and manage your growing community. Engagement and community management toolsGrowing your audience on Instagram isn’t just about what you post — it’s about how you connect. Engagement tools help you interact with followers at scale, without sacrificing that personal touch. Whether you’re running giveaways, managing DMs, or responding to comments, these free tools make it easier to build real relationships — and turn casual followers into loyal fans or customers. ManyChat (Instagram DM Automation)As your account grows, keeping up with DMs and comments gets harder. ManyChat lets you automate responses in your Instagram inbox — like sending a welcome DM when someone comments a keyword, or instantly delivering a freebie link. It’s perfect for lead generation and community building. Standout features include: DM automation based on comments or keywordsCreate flows for FAQs, freebie delivery, or lead captureUp to 1,000 contacts on the free planIf you don’t need full automation, Instagram’s built-in Quick Replies feature lets you create shortcuts for frequent responses in DMs. It’s best for manual but efficient DM replies for small accounts. CommentGuardAs your account grows, managing comments becomes just as overwhelming as managing DMs. CommentGuard automatically hides spam, filters out toxic replies, and even flags potential customer inquiries — giving creators and brands more control without having to manually moderate every thread. Standout features include: Auto-moderate comment sections (filter spam, block keywords)Real-time comment alerts for brand mentionsIntegrates with Instagram Business accountsBest for: Creators and businesses with growing comment volume or dealing with trolls/spam Up next, some tools that help you make the most of your Instagram bio link — your one shot to direct traffic where it matters most. Link-in-bio and microsite toolsInstagram now lets you add up to five links in your profile, but they can still look cluttered, disjointed, and hard to navigate. That’s where link-in-bio tools shine. They turn those links into a well-designed microsite or content hub that’s easy to update, brand, and organize. Whether you’re promoting your newsletter, online store, or newest blog post, these tools help guide your audience to exactly the right place — without overwhelming them. Buffer Start PageStart Page is Buffer’s clean, customizable, and 100% free solution to the link-in-bio problem. You can build a mobile-optimized page in minutes — complete with your branding, unlimited links, social embeds, and even email signup blocks. If you don’t have a full website yet, Start Page is a great way to establish a professional online presence in just a few clicks. Standout free features: Unlimited links, sections, and custom layoutsAdd media like videos, podcast embeds, or product previewsEmail signup blocks to grow your listFast, responsive design (no code required)Some other tools you can try include: Linktree: The OG link-in-bio tool, Linktree is simple, reliable, and used by millions of creators. Even on the free plan, you can add unlimited links, pick a theme, and view basic analytics on click performance. If you want a no-fuss solution, this one’s solid.Beacons: Beacons takes the microsite further with built-in monetization. You can collect payments, sell digital products, or add donation links — all on a sleek, mobile-friendly microsite. It’s great for creators who want to turn traffic into income, but note that it’s not available globally.Next, let’s look at tools that help you discover collaborators and curate user-generated content to expand your reach even further. Pick one or two tools to get startedWith so many great free tools available, it’s tempting to try everything at once. But the real magic happens when you choose the right tool for the right task — based on your goals, content style, and available time. Start small, stay consistent, and build a toolkit that works for you. Here’s how to ease into it: Pick one tool per category to start with: Instead of testing every option, choose just one tool in each category that feels intuitive. For example: Buffer for scheduling, CapCut for video editing, and SparkToro for audience insights.Create a simple toolkit you can return to: Store your favorite tools in a folder on your phone or computer, or document them in a Notion page or Google Doc — especially the ones you’ll use across different tasks. It’ll save you time and reduce decision fatigue later.Don’t underestimate free: A lot of these tools offer functionality that used to be locked behind paid plans — now powered by AI and packaged in user-friendly apps. Before committing to new subscriptions, try their free tiers. You might be surprised by how far they’ll take you.Whether you’re posting once a week or aiming for daily content, the right tools can take the pressure off and bring creativity back into your process. Ready to level up your Instagram strategy? Start with just one tool from this list — and watch what happens. View the full article

With 100 days back in office, it’s fair to say that President The President is leaving his mark. That hasn’t necessarily been a positive thing for the media or journalism, however, as the The President administration’s second iteration has been even more hostile to the press than the first, and it has many experts alarmed. Examples are myriad, and include (but aren’t limited to): The President banned Associated Press reporters from White House news conferences for refusing to rename the Gulf of Mexico. Lawsuits have been filed against ABC News and CBS, among others, with some having settled. The President’s Federal Communications Commission has threatened or initiated investigations into broadcasters. The administration reportedly wants to cut funding for NPR and PBS. The administration has tried to shut down Voice of America. And while presidential administrations often spar with members of the media—Richard Nixon, perhaps most notably, was also hostile to the press—the The President administration is taking this hostility to whole new levels, media industry experts argue. “What stands out to me is that this is a concerted, multipronged campaign against ethical journalists and the independent press,” says Caroline Hendrie, executive director of the Society of Professional Journalists. “We’re looking at this as a strategy of a death by a thousand cuts—take it all together, and we’re seeing an assault on transparency, accountability, and the public’s right to know.” The goal, Hendrie says, is fairly simple: Boost The President’s agenda and slap down any voice that pushes back against it. “They want to delegitimize anyone who contradicts his narrative or the narrative of the administration,” she says. Using the levers of government to not only influence coverage but also punish news outlets raises “more than red flags,” Hendrie adds. “It’s raising very legitimate alarms that our First Amendment free press rights are in danger in this country.” Part of a broader attack on expertise Gabriel Kahn, professor of professional practice of journalism at the University of Southern California Annenberg School for Journalism, says attacks on the press coming from a sitting administration have “never been so blatant or severe, at least over the past 80 years.” However, Kahn says it’s important to think of the attack on the press as only one part of the issue. “You need to see the attacks on journalism and science and higher education as a part of the same piece,” he says. “It’s an attack on expertise, on independent thought.” He adds that many news organizations haven’t done themselves any favors in how they’ve responded to the administration’s treatment. Specifically, he cites some newspapers’ reluctance (or refusal) to endorse a presidential candidate during the 2024 election, the reining in of opinion writers, and the censoring of news stories to curry favor with the The President team. According to Kahn, “obeying in advance” and “kowtowing to the administration,” which is also happening at major universities and big law firms, risks doing more harm than good for media outlets. “Major corporate journalism interests have chosen the illusion of some sort of short-term relief over the long-term damage they’re doing to their brands,” he says. If there’s anything good that’s come out of The President’s treatment of the press, Kahn says, it’s that it has “highlighted how fragile the free press is. We’ve taken so much for granted for so long. [The administration has] demonstrated to the American people how important it is to have a free, independent press.” View the full article

The failure of business to join universities in the fight for academic research is short-sighted as well as cowardlyView the full article

It’s been just 100 days since Donald The President was inaugurated for his second term as president, but it’s already clear that the tenor of this term is much different than his first—and The President has been carefully curating an image to match. Since taking office on January 20, The President has taken an aggressive approach to the presidency. On just his first day in office, he signed a whopping 26 executive orders, including several to eliminate federal DEI efforts and one aimed at granting pardons for January 6 rioters. That initial 24 hours proved a harbinger of what was to come. In the following 100 days, The President’s administration has taken a flurry of extreme steps, including slashing 260,000 federal jobs through Elon Musk’s DOGE; ramping up deportations and the surveillance of immigrants; and unleashing a global trade war through a series of harsh tariffs. For many Americans, it’s been a confusing period of social and economic upheaval. It has been difficult to predict what the President might do next, and how he’ll respond to backlash. But within these first 100 days, there is one through line that’s become clear: The President is trying to give his public image an overhaul. The first 100 days of his presidency has seen The President adopt a darker, sterner image that aligns with his no-holds-barred leadership strategy and appeals to his ultraconservative base. One need only look to four new portraits of the President to prove it. An official portrait inspired by a mug shot Portraiture of President The President has proven to be a fairly transparent window into the way he is branding his second term. The first glimpse at his new strategy came before The President even officially took office. Days before January 20, the world got a first glimpse at The President’s official inaugural portrait via his administration’s chief photographer, Daniel Torok, who posted the image to his X account. In the photo, The President stares down at the viewer with one eyebrow cocked in a stern, borderline angry expression. A bright artificial light illuminates the center of his face, leaving dark shadows on his profile. The framing comes almost uncomfortably close to his face, giving the unsettling impression that the viewer is standing just inches away. The headshot is a striking departure from past official presidential photos. These portraits, (viewable in the Library of Congress’s digital archives) have a few near universal features dating as far back as Nixon’s presidency. Each past president is framed at a straight angle that cuts off at the mid-chest; the photos are lit with even, neutral lighting, and the subjects are smiling broadly. In an interview with Fast Company back in January, Rhea L. Combs, director of curatorial affairs at Smithsonian’s National Portrait Gallery, shared that subtle choices like these are generally used by presidents to lend them a friendly, down-to-earth appearance. It’s a precedent that traces all the way back to early depictions of George Washington. In 2017, The President himself largely followed these conventions. The official portrait from his first term frames The President at a more traditional, level angle, and he’s shown smiling into the camera in an evenly lit room. Next to his 2025 portrait, the difference is like night and day—and the departure is no coincidence. Through a series of comments on X, Torok confirmed that The President’s new portrait was inspired by the president’s mug shot, taken before The President was found guilty on 34 felony counts in a criminal hush money trial last May. Despite the guilty verdict, The President went on to use his mug shot as a political tool on the 2024 election campaign trail, including turning it into rally posters, selling pieces of the suit worn in the photo, and even printing the image on a line of mugs and T-shirts. (Merch has long been a major lever of image control for the president.) Torok openly admitted to using the mug shot as inspriation for the official portrait. The portrait felt calculated both to serve as rage bait for The President’s detractors and to bolster his image in the eyes of his conservative following. During his campaign, The President strongly aligned himself with members of the “manosphere,” an online community of male influencers like Andrew Tate, Adin Ross, and Logan Paul, who, to varying degrees, tend to glorify the concept of a certain brand of toxic masculinity (often alongside anti-woman rhetoric.) For The President, the official portrait was the perfect stage to debut a new personal brand that puts this unrepentant machismo front and center. A callout six years too late About two months into his presidency, amidst a war in the Middle East and massive unrest as a result of his new tariffs, The President took the time to double down on his new image by coming after a portrait that hung in the Colorado State Capitol. The President logged on to Truth Social on March 23 to demand that a portrait of him be removed. The President’s timing seemed odd, considering that it had been six years since the painting was first displayed. “Nobody likes a bad picture or painting of themselves, but the one in Colorado, in the State Capitol, put up by the Governor, along with all other Presidents, was purposefully distorted to a level that even I, perhaps, have never seen before,” The President wrote at the time. He went on to add that he was calling on Colorado Governor Jared Polis to “take it down.” The portrait, painted by artist Sarah Boardman, depicts a younger The President in soft lighting, with a rounded jawline and wearing a neutral, almost contented expression. While The President chalked up his disapproval to finding the portrait unflattering, it’s difficult to miss how the painting represents a vastly different The President from the more intimidating version he’s presenting with his new official portrait. His direct message to Polis showed that The President is willing to go out of his way to control how the public views him, even in ways that might seem inconsequential. “Walking around looking at images of yourself all day long” The The President administration took the President’s updated image to another level in April, when it swapped a minimalist portrait of former president Barack Obama in the White House’s East Room for a pop-art painting of President The President raising his fist after the assassination attempt last year on the campaign trail. Several historians told The New York Times that they were startled by the move, considering that it’s almost unheard of for a sitting president to place artwork of themselves in the White House (typically art of a former president is added after their term.) “It just seems tacky,” Ted Widmer, a presidential historian at the City University of New York, told the publication. “It feels different from our tradition of venerating the distinguished holders of the office from both parties—and going in a new direction of walking around looking at images of yourself all day long.” Beyond the peculiar choice to add the portrait in the first place, its contents are also bizarre for a placement in the White House. The painting depicts The President surrounded by Secret Service, pumping his fist in the air as rivulets of blood run down the side of his face—a depiction of a moment which The President and his campaign used for promotional material. Alongside his inaugural portrait, this choice of White House art was another carefully vetted opportunity for the The President administration to project his revamped image of strength. The President 2.0 catches on It’s evident that the The President administration has been carefully curating a darker, more aggressive public presentation of the President in both photos and artwork during these first 100 days of his presidency. One unexpected outcome of this The President 2.0 rebrand, though, is that some publications seem to be following the administration’s artistic lead. Last week, Time magazine sat down with the President to discuss the 100 day milestone—a reprise of a similar article run by the publication back in 2017, during his first term. Time chose to represent both articles with a close-up headshot of the President, which it posted as a side-by-side carousel on Instagram. While the 2017 photo is relatively warm-toned and brightly lit, the 2025 version is distinctly cooler and darker. Like The President’s new inauguration portrait, Time’s updated headshot of the President includes deep, prominent shadows on the sides of his face, as well as an almost stormy background. It’s an image that feels both foreboding and bleak. The President’s new image appears to be making its way into the public consciousness. And as his term continues, it’s likely that the The President administration will continue to develop this sterner version of The President through new imagery. In the meantime, these four portraits underscore an enduring theme for The President. To the President, public image is a matter of winners and losers. In his interview with Time, The President took reporter Eric Cortellessa to the East Wing to view the painting of him that’s been installed there, which sits across from another portrait of Obama. “100 to 1, they prefer that,” the President said of his portrait. “It’s incredible.” View the full article