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Behind some of the most recognizable iconography in the world, from American presidential campaign logos to New York City subway signage and Apple keycaps, is one Swiss designer and a textbook he published in 1949. You’ve probably never heard of either. Walter Käch was a calligrapher and educator at the Zürich School of Arts and Crafts in the late ‘30s and ‘40s. During this time, he published a simple manual, called Lettering, which laid out his approach to crafting letterforms, letting students learn about proper technique and trace and copy letters directly inside the book. Experts have credited Lettering for popularizing the idea of type families and directly inspiring the creation of Univers and Helvetica, two of the world’s most famous typefaces. Over time, Käch’s contributions have largely been overshadowed by those of his students. Now, there’s a team working to fix that. This week, the first modern reprint of Lettering was published through a collaboration between Dinamo type foundry, the Museum für Gestaltung in Zürich, and the graphic design firm Omnigroup. For the designers behind the reprint, it’s a passion project that’s been more than six years in the making. The book that inspired Helvetica Fabian Harb is the cofounder and head of type design at Dinamo. He discovered Lettering while studying at the Basel School of Design, where he learned that, despite being printed in an extremely limited run (likely between 500 and 1,000 copies), Käch’s manual has had resounding ripple effects on how typefaces are designed today. “[Käch] really went about type design in a quite broad way,” Harb says. “If you look through the manual, it’s not just sans serifs; it’s also about serifs, it’s also about script typefaces. Back in those years, there wasn’t a lot of teaching material around, so this being such a proper folder, I’m 100% sure it traveled and people that were teaching in other places also drew from the same material.” Lettering’s holistic approach to type design represents one of the first true explorations of a versatile type family—or a cohesive system of fonts with various weights and orientations—which is the standard in today’s industry, where most new typefaces come with eight to 10 different weights. Käch also directly inspired his student, Adrian Frutiger, to conceptualize the typeface Univers in 1957. Univers is now one of the most influential typefaces of all time, appearing everywhere from George W. Bush’s two campaign logos to some of Apple’s early keycaps and the UNICEF logo. Likewise, the font Helvetica (the basis of NYC’s subway signs) is believed to pull direct inspiration from Käch’s work. “There’s a direct connection to Univers and Helvetica, which are typefaces that just became so big, so visible, and so influential up until today,” Harb says. “Designers definitely know Univers, and Helvetica is probably known even to people that don’t have anything to do with graphic design. Helvetica is so closely connected to Käch, but nobody knows about him.” Reprinting an iconic text The idea to issue a reprint of Lettering came as Harb learned more about the text for himself. In school, Harb discovered that copies of the manual are considered rare and precious, and those that are available in Switzerland are mostly held by libraries that don’t allow them to be checked out. Meanwhile, designers interested in owning their own copies often found themselves in intense bidding wars on eBay, as those “in the know” on the manual’s influence jostled to secure a version for their collections. “It was a little bit of a sport to check the eBay and see, ‘Okay, is a copy coming up?’” Harb says. “Then everybody would bid on it, and basically whoever had the most money would get it. Very often it went for crazy prices, especially as a student—like somewhere like 250 and 350 Swiss francs.” Due to the manual’s interactive nature, nearly all surviving copies of Lettering tend to be in poor condition. “People worked with them, a lot was traced in them,” Harb explains. “You can see that sometimes, people drew their own guidelines to figure out the proportions.” Finally, in 2014, Harb’s type foundry Dinamo was able to secure its own copy of Lettering through his connection with the Basel School of Design. The acquisition began a years’ long exploration of Käch’s work for Harb, starting when he designed a custom typeface inspired by Käch’s core teachings called Walter Alte. When Walter Alte was used in a contemporary art exhibition, the publicity led Leonardo Azzolini and Simon Mager, cofounders of Omnigroup, to connect with Harb over their shared interest in Käch’s work. Together, the three created another Käch-inspired typeface—this time translated for a digital age—called Walter Neue. Both Walter Alte and Walter Neue were officially published in 2022. As Harb, Azzolini, and Mager dedicated months to closely studying Käch’s principles, they realized that the rest of the design community should have access to this resource, too. So, they joined forces with the Museum für Gestaltung on a new reprint of Lettering, a project that took another three years to complete. The 2025 reprint of the manual, designed by Omnigroup and co-published by the Museum für Gestaltung, is made to come as close to the original as possible. All of the text, Harb says, has been copied one to one. And, just like the trailblazing 1949 text, the new version of Lettering allows today’s generation of type designers to trace directly in the book itself. The book is now available online for €48, a far cry from the cutthroat prices on eBay. Still, Harb says, anyone with an interest in type design should get the chance to look at one of Käch’s original manuals at least once. “[The reprint] is very similar to the original,” Harb says. “But if you ever have the chance to see the original, you’ll see that it has a richness of materiality that, in today’s world, is almost impossible to recreate.” View the full article

The Postwar design phenomenon known as mid-century modernism has been back—and thriving—for years now. In addition to a steady stream of new products from major retailers that cash in on the clean curves of the past, people continue to buy originals, reissues, and knockoffs of icons like the Eames Lounge Chair in droves. But if there’s one person I’d wager loves it just a bit more than the rest of us, it’s journalist Dominic Bradbury. In the wake of his tomes Atlas of Mid-Century Modern Masterpieces and Atlas of Mid-Century Modern Houses, today Bradbury is back with another book: Mid-Century Modern Designers, a hulking A to Z chronicle of 300 design pioneers known and unknown. “I do write about contemporary design and contemporary architecture as well,” Bradbury says. “But I have become slightly obsessive and fixated on this period. I just find it so exciting and so inspiring in lots of different ways.” Naturally, it was thus more difficult for Bradbury to stop at 300 designers than it was for him to reach 300 in the first place. His initial list comprised some 450–500 names, and he whittled it down using a number of criteria. He and the publisher wanted an international focus and a diversity of disciplines, with a particular focus on those designing for home or personal use. They also wanted a mix of big names like the Eameses, Alvar Aalto, and Lina Bo Bardi, as well as more obscure designers who played a critical role in the movement. “What I find really exciting about doing these kind of big, research-led books, is you’ll always discover something new,” Bradbury says of resurfacing lesser-known talents. To that end, on the eve of the book’s publication, we asked Bradbury to select his top five forgotten mid-century Moderns who helped define their era. Their work speaks to the question of who gets remembered and who gets left in the past—and perhaps also shines a light on why the world still can’t seem to get enough mid-century modernism at large. “It’s such an extraordinary period of innovation and excitement and so many ideas—and just also this really incredibly optimistic feeling, which I think we’re probably all in need of at the moment,” says Bradbury. Yrjö Kukkapuro (1933–2025) The Finnish Kukkapuro used to sit in the snow to study the shape of the human body as he was working on his best-known piece, the 1964 Karuselli (carousel) Chair, according to Bradbury. Kukkapuro later covered himself in chicken wire to create a plaster mold of himself reclining, all of which played into the final design of the reclining swivel chair. “He was one of the early masters of ergonomics,” Bradbury notes. The chair found fame when it landed on the cover of architectural and design magazine Domus in 1966. Its production continues to this day, although Kukkapuro is often overlooked in lieu of more famous Finnish designers, such as Alvar Aalto. “When you’re going around Scandinavia, you sometimes see these chairs in hotel lobbies and things like that,” Bradbury says. “They’ve become a bit of an icon.” Nanna Ditzel (1923–2005) You may not know the Danish Ditzel by name, but you’ve probably seen her most famous work—or copies of it—which she designed with her husband, Jørgen Ditzel: the 1957 Hanging Egg Chair. It is also still in production today, like many of her creations. “I really admire her for her combination of craftsmanship and organic materiality,” Bradbury says, adding that while other egg chairs of the period might have been created using fiberglass or other solutions, the Ditzels used natural wicker—spinning an expressive take on traditional materials in a modern context. Thanks to such decisions, as Bradbury notes in his book, Ditzel offered “an engaging version of warm Modernism.” While Ditzel may not be mentioned in the same breath as other master Midcentury Scandinavian designers, Bradbury says that like many on this list, her work is being rediscovered as people search archives for pieces that could be suitable for reissue or collection today. Børge Mogensen (1914-1972) Mogensen trained under Kaare Klint, “the father of modern Danish furniture design.” Bradbury says a major part of Klint’s approach was making sure one understood tradition—and that carried over to his protégé’s output. “Mogensen’s work [features] this combination of looking to the past and looking to the future at the same time,” says Bradbury. “So he would take traditional forms of furniture, like a hunting chair, and then reinterpret them in this sort of modern idiom.” That yielded such pieces as the 1950 Hunting Chair and his 1958 Spanish Chair—creations that make one ponder the broader question of why some designers get overlooked in mid-century modern history at large. Bradbury says one key part of the equation is whether or not a designer’s work took off internationally—like, say, Finn Juhl’s did in the U.S. and Asia. Another major factor Bradbury is mulling at the moment: How designers were (or were not) embraced by the media, and how they promoted themselves. (“The mid-century era is kind of when that started becoming more and more important,” he says.) He says the Scandinavians were adept at it, and they would band together to do shows and exhibitions to get eyes on their work—and as a result, many left a lasting impression in mid-century Modernism to this day. This contradicts the British mid-century modern designers below. John & Sylvia Reid (1925–1992; 1924–2022) While many mid-century modernists are known for their high-end output, the married Reids became ubiquitous for their lower-priced furniture designs from the U.K. stalwart Stag Furniture. The Reids’ bedroom collections targeted young couples, who could buy a set or a piece at a time. “They were very popular lines in the U.K. during the Postwar period,” Bradbury says. “Their furniture was beautifully designed, well-made, but quite affordable.” Like Charles and Ray Eames, they weren’t limited to furniture, and were wildly talented multidisciplinary designers who also worked in lighting and graphic design. Unlike the Eameses, they didn’t receive an enduring acclaim that persists to this day. Sergio Rodrigues (1927–2014) Bradbury started to notice a pattern when working on his book New Brazilian House. “We just kept seeing these amazing pieces of furniture—beautiful mid-century chairs with wooden frames and kind of slouchy leather cushions. We’d say, who designed those? And [the answer] would be Sergio Rodrigues,” he recalls. As Bradbury details in his new book, Rodrigues created his signature Mole Armchair in 1957 after photographer Otto Stupakoff asked him to create a comfy couch for him. He later had another hit in 2002 with the Diz Lounge Armchair; a culmination of a long career. “There was something quite joyful about his work—you just wanted to relax into his armchairs or his sofas,” says Bradbury. “They’re the kind of chair you can’t walk past without wanting to sit yourself down and spend a moment.” Ultimately, Rodrigues’s work was spotted and appeared in international trade shows, leading to distribution abroad. But what of the other South American mid-century modernists lost to time? “[They] just sort of stayed at home and concentrated on [their] home market—but that doesn’t mean the work is any less amazing,” Bradbury says. Who knows: In the current era of mid-century rediscovery and reappreciation, it may only be a matter of time before we see these mid-century modern designers anew, as well. View the full article

Thinking back to childhood, what role did you play in your family dynamic? Maybe you were the straight-A student? Maybe you flew under the radar, not causing trouble? Or perhaps you were charged with taking care of siblings? The person you were inside your family relationship can impact how you act in the workplace today, says Dr. Alexandra Solomon, clinical psychologist and host of the MasterClass “In Practice” series on dealing with anxiety. “Sometimes we repeat those family roles in our adult relationships, and sometimes we do a 180 flip,” she says. “There’s a path of repetition and there’s a path of opposition. Our goal is to be on the third path, which is the path of integration.” Solomon identified six common roles children play inside of their families based on their experiences. People tend to identify with one or two roles. Roles can also change, often due to a shift in the family dynamics, such as a divorce, a death, or an older sibling heading off to college. Each role has a function with two parts, explains Solomon. “The individual takes on this role in an attempt to belong and to access love,” she says. “And the person takes on this role in an attempt to stabilize the [family] system.” 1. The Perfect One A child who assumes the role of the “perfect one” attempts to gain love through performance. They stabilize the system by being a straight-A student or a superstar athlete, so the family can feel good about itself. In the workplace, the perfect one’s gift is competence. “If you give them a project, you can be pretty sure that it will be done and done well,” says Solomon. “The challenge is that perfect ones tend to be hard on themselves and, oftentimes, demanding and critical of the people around them.” 2. The Easy One The family member who is the “easy one” tries to obtain love by going with the flow. They create stability for the system by not adding any additional strain, which often happens when parents are stressed. The easy one attempts to help their parents feel as calm as possible by needing less. Their gift at work is flexibility, which is an asset on a team because you can put them anywhere and they’ll figure it out without asking too many questions or being a squeaky wheel, says Solomon. Their challenge, however, is that they can end up feeling resentful because their needs aren’t being met. 3. The Struggling One The child who is the “struggling one” is often the center of attention. Solomon says this role captures an idea from family therapy called the “identified patient.” This happens when parents bring a child to therapy saying, “Our kid is having a problem.” It’s possible that they are focusing on the child to avoid their own marital conflict. To gain stability, the child may back up what the parent says as long as it keeps the parents from fighting with each other. It’s possible, too, that the child has identifiable challenges. The struggling one’s gift as a coworker is that they become a strong advocate, says Solomon. They make people around them feel safe because they’ve struggled, too. The challenge, however, is that they need to be more independent. 4. The Peacemaker The peacemaker’s role in the family is to help people get along. They gain love by solving problems, such as getting parents in conflict to understand each other. Even at a young age, they try to have everyone’s best interests at heart. In the workplace, the peacemaker’s gift is an eye for fairness, advocacy, and mediation. They help everyone understand each other’s perspectives, and they’re unafraid to get in the mix. The challenge, however, is that they spend so much time with their finger on the pulse of the system, anticipating a problem, that they have a hard time accessing their own emotions. 5. The Parentified Child A parentified child is someone who attempts to gain love by providing a source of comfort to the grown-ups in the family. This role is similar to the peacemaker; however, they offer more support for issues rather than trying to solve them. They act like a little adult in the household. The parentified child’s gift at work is having empathy and caregiving for others. Their challenge, though, is that they often have difficulty with boundaries. They often define their worthiness by the degree to which they are needed by others. 6. The Rebel The final role is the rebel. This is someone who isn’t afraid to call out how the family dynamic isn’t making sense or working. They attempt to gain love through authenticity, speaking up, and trying to create stability by calling out what’s happening. The rebel’s gift is fearlessness, saying the thing that nobody else wants to say. The challenge, especially in peer-to-peer relationships, is that their self-identity is organized around opposition to the system. It can be hard to meld into a group when you spend time pointing out the things that are wrong, says Solomon. How Your Role Applies to the Workplace “Carl Jung said, ‘Until you make the unconscious conscious, it’s going to direct your life, and you’re going to call it fate,’” says Solomon. “We’re usually not conscious of our role, and we don’t usually have language for our role. We just do relationships the way we’ve always done relationships.” Once you recognize the role you played in your family, you can start to notice core pain points at work that connect to a role you played. If you have a difficult boss, for example, it’s not just about a difficult boss; it’s what you do in the face of a situation with a difficult boss. A rebel might feel like calling foul on their boss. The more the rebel calls foul, however, the more the difficult boss is frustrated with the rebel. You can take a step back, realize your go-to reaction, and consider options of what you can do differently. “You may not be able to change your boss, but you can become more empowered and not fall into the same patterns,” says Solomon. “The rebel may want to figure out what they can let go of. If they notice the urge to speak up, what will happen if they stay quiet? Maybe somebody else speaks up? Or maybe they realize it wasn’t the end of the world. [It’s about] trying a different behavior and noticing what the different outcome is instead of being led by knee-jerk responses.” Your Coworkers’ Roles Understanding that we bring family roles into work can also help you create hypotheses about why your coworkers act the way they do, which can help you feel less reactive to their behavior. “If I watch my coworker pointing out to the boss again and again everything they did, you might start to wonder if they were a ‘perfect one’ in their family, and the only way they think they can be safe and belong is to prove their value again and again,” says Solomon. “Maybe you can have compassion. It may drive you crazy, but if you see that it’s their family of origin wound, you can take it less personally. They’re doing that because that’s what they believe they have to do to be seen as valuable.” Stress and anxiety are inevitable at work. The good news is you don’t have to be helpless victims, says Solomon. “There are things we can’t change about our workplace, about the state of the world, about other people’s behavior, about the things that happened to us in the past,” she says. “But we can get insight around why you see things the way you do. The experience of doing something different in a difficult moment reinforces a feeling of trust in oneself, which is vital.” View the full article

Centuries before encrypted texts and secure video conferencing, people relied on physical engineering to keep their written messages sturdy, sealed, and secure against eavesdroppers. In a new book, researchers Jana Dambrogio and Daniel Starza Smith outline the “letterlocking” techniques used by figures from Queen Elizabeth I to poet Emily Dickinson to protect their paper letters—and the methods Dambrogio, Smith, and a growing number of other scholars have developed to reverse-engineer those historic documents, from algorithmic analysis of X-ray images to careful paper modeling. Dambrogio, a conservator at the Massachusetts Institute of Technology Libraries, traces her interest in the subject back about 25 years, to a fellowship at the Vatican’s archives. There, she noticed security features in a trove of historic legal and accounting documents—different kinds of mechanisms engineered to keep them sealed, make tampering visible, and verify that senders were who they claimed to be. The features were fascinating on their own, but understanding how they worked also seemed crucial to preserving the documents, ensuring that these security aspects wouldn’t be inadvertently lost during repairs. “That object is like the time capsule from that time period,” Dambrogio says. “If I change anything not knowing, then that object loses its voice.” To understand how the documents functioned, she built more than 100 models of objects in the collection. Later, she connected with Smith, now a senior lecturer in early modern English literature at King’s College London. Smith explains that while his colleagues had long been interested in the physical aspects of historic writings—like how poet John Donne arranged words on a page—scholars had largely overlooked the technical side of how letters were assembled. “When Jana showed me these models, suddenly all this kind of material fell into place,” he says. “Because you could see through modeling how these objects worked as kind of engineered structures and devices, designed to travel long distances and keep information safe.” Letterlocking: The Hidden History of the Letter Together, the pair began studying what they came to call letterlocking, reconstructing through close analysis and modeling the many ways historic letters were folded and secured. These included elaborate locks created from sliced-off portions of the letter paper itself—designed so senders could rejoin them and confirm the letter hadn’t been replaced in transit. These sliced strips were passed precisely through slits in the folded document before being sealed with wax. They searched for additional examples—from letters listed on eBay to ceremonial correspondence between heads of state stored in the National Archives—learning to recognize the telltale markings of different folding and locking patterns. In 2012, they established the Unlocking History Research Group, which grew to include dozens of other researchers. As their work expanded, they began constructing a taxonomy of letterlocking, creating a periodic table-style diagram categorizing the combinations of folds, insertions, holes, and adhesives used to secure letters. This gave researchers a common language to describe and compare techniques. When they learned of the Brienne Collection—a centuries-old Dutch postmaster’s trunk containing around 2,600 undelivered letters from the late 1600s and early 1700s—they worked with a team of experts to explore the letters’ seals and contents without disturbing them. X-ray experts captured painstaking, high-resolution scans of the documents, while computer scientists devised new computer vision algorithms for what they called “virtual unfolding” of the letters. A paper by the team, published in Nature in 2021, has since been cited in research across fields including AI, cryptology, and literary history. “It’s been so much fun tracking the citations,” Smith says. “We’ve been cited in antenna studies. I didn’t know anything about antenna studies.” John Donne Their research also offers new insights into the personalities and correspondence methods of historic figures. In their book, Dambrogio and Smith cite an example where King Charles I verified a letter was sent by a particular secret agent based on its fold pattern, as well as a 17th-century English statesman scolding his university student son for folding his letters “like those that come out of a grammar school.” And one of Donne’s letters, Smith says, appears to reflect his writing style in its physical engineering, using an unusual and ornate locking mechanism. “It was so immediately striking that the way he was folding his letter was so similar to what else I knew about him,” Smith says. “His love of complexity and difficulty and elegance, and not doing things the way that everybody else did them.” Through projects like a series of YouTube videos and detailed step-by-step diagrams included in their book—the authors say they chose MIT Press not only for Dambrogio’s affiliation but for the publisher’s experience producing graphical engineering texts—they hope to inspire more people to explore the field. That includes scholars building their own models of historic locking techniques, even without a background in engineering or paper arts. While letterlocking techniques became less common after the rise of the modern pre-stickied envelope in the 1800s, the goals of security, authentication, and aesthetics remain familiar—even in the age of digital communication. “People’s desire across time and space is to communicate with each other and to protect that for the person for which it’s intended,” says Dambrogio. “We still do that with two-step authentication in our bank accounts and whatnot.” View the full article

The University of Southern California is attempting to block faculty from forming a union with an argument pushed by SpaceX and Amazon: that the National Labor Relations Board is unconstitutional. In December, non-tenure-track faculty members at USC filed a petition for a union election in hopes of certifying the United Faculty-United Auto Workers union as their representative. The petition was submitted after a majority of the roughly 2,500 non-tenure-track faculty signaled their support for a union. Ten days later, as first reported by USC Annenberg Media, USC asked the NLRB to dismiss the petition in part by arguing the structure of the board itself—an independent federal agency that works to protect worker rights by enforcing the National Labor Relations Act—“is unconstitutional.” Corporations including Amazon, Trader Joe’s, and SpaceX have all challenged the constitutionality of the NLRB in recent years. In February, the administration of President Donald The President also declared that provisions limiting the administration’s ability to fire members of regulatory commissions, including the NLRB, were unconstitutional. USC did not respond to Capital & Main’s specific questions about its challenge to the NLRB and instead provided the following statement: “USC respects the role of unions and has worked collaboratively with them for many years.” For their part, supporters of the union organizing campaign disagreed with USC’s statement. Sanjay Madhav, an associate professor of technology and applied computing practice in USC’s Viterbi School of Engineering and an activist with United Faculty-UAW, said he feels the university is “aligning with political forces that are very anti-worker.” Jennifer Abruzzo, the former NLRB general counsel who was fired by The President in January, echoed Madhav. USC can choose to recognize the faculty union voluntarily and eliminate the need for a union election altogether, she said. “You can’t support unionization and then claim that we can’t support unionization at our own institution because the NLRB is unconstitutional,” Abruzzo said. “Whether the NLRB is unconstitutional or not does not preclude USC from recognizing and bargaining with their workers’ chosen representative.” ‘Private universities are just like every other sort of large, private employer’ Constitutional challenges to the labor board have surfaced in recent years as “anti-union companies” sense a conservative Supreme Court might reconsider precedent, said Celine McNicholas, general counsel and director of policy and government affairs at the Economic Policy Institute, a nonpartisan think tank. The Supreme Court upheld the constitutionality of the board in 1937, shortly after the National Labor Relations Act created the NLRB. It has been treated as settled law since. McNicholas said she is not aware of any other colleges or universities that have argued that the NLRB is unconstitutional. “Private universities are just like every other sort of large, private employer that wants to resist its workers’ right to organize,” she said. The university’s objection to the union petition argued the labor board’s structure is unconstitutional because it limits the removal of administrative law judges and board members, and permits board members to “exercise executive, legislative, and judicial power in the same administrative proceeding.” Elon Musk’s SpaceX similarly argued the NLRB improperly exercises executive, legislative and judicial power in violation of the separation of powers. SpaceX also argued that the board’s use of administrative law judges is unconstitutional because the judges are “insulated from presidential oversight” and NLRB proceedings deprive the company of its right to a trial by jury. USC and Trader Joe’s have made their arguments as part of labor board proceedings, but both Amazon and SpaceX have taken their cases to the 5th U.S. Circuit Court of Appeals. The case involving Amazon remains open. The appeals court dismissed the case involving SpaceX in March. A ruling that finds the structure of the board is unconstitutional could fundamentally upend labor rights for nearly 170 million civilian U.S. workers Abruzzo said. Without a functioning NLRB, workers cannot hold union elections or hold employers accountable for violating laws that protect workers’ collective action and bargaining rights, she added. “It’s a big deal to preclude workers from exercising the rights guaranteed them by not only the National Labor Relations Act but also the First Amendment—the right to freely associate with one another,” Abruzzo said. At USC, Kate Levin, an activist with United Faculty-UAW and an associate teaching professor of writing in the Dornsife College of Letters, Arts and Sciences, said she expected pushback from the university but did not expect it to take aim at the NLRB. In doing so, Levin said, the university signaled that it is willing to undermine the collective bargaining rights “not only of their own employees but of employees across the country.” The The President administration has also disputed the constitutionality of provisions affecting the NLRB. Sarah Harris, acting solicitor general in the Department of Justice, sent a letter to the U.S. Senate Judiciary Committee in February arguing that rules limiting the president’s power to remove members of three regulatory agencies, including the NLRB, are unconstitutional. The President tested those rules by ousting NLRB board member Gwynne Wilcox, who sued over her firing. The move left the board without enough members to reach a quorum, effectively halting agency proceedings managed by the board. On April 7, a federal appeals court reinstated Wilcox. On April 9, the Supreme Court granted an administrative stay that blocked the reinstatement. What’s next for USC workers? Meanwhile, USC faculty members are waiting to hear whether they can proceed with a union election. In addition to arguing against the constitutionality of the NLRB, USC argued the non-tenure-track faculty members cannot join a union because they are managers and supervisors. The university also argued that the faculty members already have a voice in their working conditions through forums such as the Academic Senate. United Faculty-UAW rejected both arguments, contending that non-tenure-track faculty members serve only in advisory roles and have no power over university policies. They also argued that faculty unions are increasingly common. Nearly 27% of faculty members across the country are represented by unions, according to the National Center for the Study of Collective Bargaining in Higher Education and the Professions at Hunter College, City University of New York. USC’s Madhav said he wants the ability to collectively bargain for merit pay and changes to retirement benefits. The need for greater faculty input was magnified in recent days, he said, after the university implemented hiring freezes and budget cuts to contend with federal funding uncertainty and ongoing budget issues. “In these moments of crisis, as an individual, non-tenure-track faculty, I have no say in the decisions the university makes,” he said, urging the university to support a union election. “If USC really is pro-union, they should respect our legal right to vote.” —By Debbie Truong This piece was originally published by Capital & Main, which reports from California on economic, political, and social issues. View the full article

Google updated the documentation for their structured data carousels (beta) that are available in the EEA The post Google Updated Documentation For EEA Structured Data Carousels (Beta) appeared first on Search Engine Journal. View the full article

Bobby sat at his desk, rewriting the same email to his manager over and over. His boss had just announced a major reorganization without acknowledging how it would impact several critical projects Bobby led. Bobby knew he needed to address the issue, but he didn’t want to seem difficult or negative. But staying silent didn’t feel right either. Bobby found himself in a situation many professionals face—unsure about how to bring up frustrations and disappointments to those in charge. It’s tempting to avoid these tough conversations. You don’t want to damage the relationship, but it’s hard not to be upset by sudden changes or what you see as poor choices. While it might feel nerve-wracking in the moment, speaking truth to power is one of the most worthwhile skills you can build. Not only does it prevent simmering resentment that can lead to burnout, but it also allows you to feel proud that you stood up for your values. More importantly, expressing your disappointment in a respectful way signals emotional maturity, proving you can handle pressure and operate in high-stakes moments. Here’s how you can share frustration with your manager in a way that’s clear, constructive, and strengthens your relationship instead of hurting it: Explore the worst case, best case, and most likely It’s easy to overthink and wonder, “What if my boss gets defensive?” or, “What if this ruins our relationship?” Bobby worried that his manager would say he was overreacting or that it’d jeopardize him being assigned to future projects. To ground himself, he walked through three possibilities: Worst case: What was the absolute worst that could happen? Bobby had advocates across the company. If things really went south, he had options and that gave him peace of mind. Best case: What’s the ideal outcome if everything goes well? Surprisingly, Bobby hadn’t even considered the upside. His manager might appreciate the feedback, adjust plans, or at least acknowledge how the changes were impacting the team. Most likely: What’s the realistic outcome? Bobby’s boss might be slightly annoyed in the moment since he was under a lot of stress, but it probably wouldn’t be a major rupture. This quick exercise shifts you out of emotional reactivity to a more balanced, rational place, so you approach the conversation calmly and constructively. Get buy-in first Don’t launch right into your frustration or disappointment. Start by getting a “micro-yes.” For instance, you might say something like, “Do you have a few minutes to talk something through?” or, “I’ve been reflecting on something and would love your perspective. Would now be a good time?” This small gesture works because of the consistency principle, a psychological tendency where people want to align their words and actions. When your manager agrees upfront, they’re more likely to stay open because they’ve said they’re willing to talk. Find common ground Continue to ease in by creating a shared goal. Set the tone that you’re a partner who is working towards the same outcome, not an adversary. This shifts the dynamic from “me versus you” to “us against the problem.” You might say: “We both want this project to succeed, which is why I wanted to share something that I think could be getting in the way.” “I really care about the team’s well-being, and I know you do, too. That’s what’s motivating this conversation.” Use words that reflect their style and priorities Match your message to what matters most to your boss. If they’re deadline-driven, frame your feedback in terms of how it impacts timelines. If they’re mindful of their reputation, emphasize how the issue affects the team’s perception. Bobby’s boss prized quality. So, instead of leading with how the reorg made him feel—overlooked and angry—Bobby mentioned how the changes would create confusion around ownership and lead to gaps in their delivery. He wasn’t sugarcoating or pandering, but rather translating his message into language his boss would be more receptive to. Critique the situation, not people Lower defensiveness by using neutral, observational language, like, “It seems that . . . ” or, “When X happens . . . ” versus statements that start with “you” or “I.” For example: Instead of, “You didn’t give us a heads up,” try, “When changes are shared with short notice, it’s harder for us to adjust.” Instead of, “I think our communication is scattered,” try, “This approach seems to be creating more back-and-forth than necessary.” Better yet, add a suggestion or a solution, such as, “I could set up a recurring check-in with the client to help us stay ahead. Would that be useful?” Get their side of the story Show you understand that your leader is dealing with pressures, too. You might say, “I’d like to understand what constraints or considerations you’re facing that might have influenced this decision. I realize I may not know the whole story.” This demonstrates that you’re able to balance your own concerns with their reality, which can instantly defuse conflict. You can care deeply, feel disappointed, and still tackle the situation with curiosity, confidence, and conviction. By doing so, you’re building the foundation for long-term trust and respect. View the full article

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A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization. The post Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low appeared first on Search Engine Journal. View the full article

This post was written by Alison Green and published on Ask a Manager. It’s five answers to five questions. Here we go… 1. My boss won’t stop wearing perfume that gives me headaches I have a generally good relationship with my boss. We work in a shared office space which includes my boss, me, and three other people. I am Covid-cautious still and wear a KN95 mask full-time and run an air purifier while I’m at work. Since moving into the shared space, I’ve had increased instances of headaches that linger into the evenings, often hours after I’ve left the office. The headaches are negatively impacting my work productivity, as well as the rest of my life. Several months ago, my boss got a new perfume that was very strong. My headaches increased in intensity. I finally put together that the perfume was triggering them and explained to my boss that I’ve been feeling unwell and I think her perfume is causing my headaches. I shared with her the impact the headaches are having on my work and life. Her response was, “Well, can I at least go back to my old perfume? It’s not as strong. I could wear just a little of it.” I replied, “I’d rather you didn’t.” Fast forward a few weeks and my headaches continued. One afternoon I mentioned again that I’ve been having more headaches lately and she said “Oh, does my perfume still give you headaches?” (Again, all of this while I’m wearing a mask and running an air purifier full-time.) I told her yes, it still bothers me. I feel as though I’ve been explicit in what I need for the shared space, and my other colleagues we share the room with are on board with my request for no fragrances. However, my boss and I have had this conversation at least three times and she continues to wear perfume to the office. In each conversation I am direct and clear. At this point, I see three possible solutions: 1) My boss finally stops wearing perfume in our shared workspace, 2) my boss moves out of the shared workspace, or 3) I move out of the shared workspace. How else can I advocate for my health to reduce my headaches? Do I need to put my request for no fragrances in writing? Do I need to explicitly mention accommodations? She is not one who appreciates having people go over her head, so I’m not sure what the best next steps are. I know you’ve addressed fragrance-free offices in the past, but what if the person you’re supposed to go to for help is the one causing the issue and ignoring your requests? Some people are remarkably oblivious about how bad fragrance sensitivity can be. She shouldn’t be because you’ve spelled it out for her and yet here we are. So at this point it makes sense to treat this like a formal accommodations request, meaning you should go through HR — but since your boss is touchy about people going over her head, you could have one final conversation with her where you spell out what you need, being much more specific this time. For example: “I’m still having headaches when you wear perfume. At this point I think I need to work out of a different space, or talk to HR about getting some kind of accommodation, but I figured you’d prefer I talk with you first. What makes sense as a next step from here?” It would be astonishing if she didn’t realize “oh, I should stop wearing the perfume” — but her track record so far says she might not, so if this conversation doesn’t solve it, the next step is to talk to HR. If you do, don’t think of it as making a complaint about your boss; it’s “I can’t be around perfume, so do we move me, implement a no-fragrances policy, or something else?” 2. I’m interviewing for a potentially dangerous job and want to make sure I know all the risks I am a candidate for a job that will be the public face of the local women’s shelter. These are not the safest roles — I know it, my family knows it, but we also know they’re vital roles and we’re probably prepared to take it on. The process is down to a very short list, and I’ve asked about personal and family safety and the level of threat experienced by the previous person. They’ve said non-specific reassuring things about having practices to ensure there’s no risk to physical safety, but they’re not prepared to give me a sense of what kinds of practices are required and how bad it has been previously. They say they will discuss that with the preferred candidate. There’s a huge difference between “There have been verbal and online threats but nothing else and we’ll make sure you have a duress alarm and are flagged as a priority by the police and if it ever get worse we’ll deal with it together” and “There’ve been a couple of times people went to her home, and her daughter was followed earlier this year, but no one was ever harmed. The police will arrange a panic alarm in your home, car, and personal ones for you, your husband, and kids. They’ll also advise on how we can adapt a room in your house to be a panic room.” I might still take the role if it’s at the latter end, but I’d like to have time to think and talk to my family about it. I am pretty sure that if it’s at the rough end, some of my family wouldn’t be comfortable staying with us when visiting, and we’d need to be prepared to move Christmas to a friend’s at short notice. If I can expect to be occasionally harassed in public, we’ll need to change the activities we do when we take our nieces for the weekend. And so on. I want my family and I to imagine that life and know we want to do it. I know they’ll keep us physically safe, that’s not my concern. I also suspect they’re trying to protect the privacy of the previous person, and that what happened in the last year doesn’t necessarily predict the next; it’s often just one out of control ex-partner that causes all the harm. If they offer me the job and then we talk about the safety risks then, I think it will take away a lot of joy and excitement as I’ll immediately go into the necessary worst case planning with my family before I make the decision. Plus I’ll feel pressured to decide quickly so they can let the other candidates know. If they just tell me now, my husband and I can work it through together, and then I could pull out of the final step if needed — although I don’t think I would — and if I was offered the job I could square my shoulders, take a deep breath, and say “I’d love to!” They’re a reasonably new board, and I think they’re trying to do the absolutely right thing by everyone. Is it reasonable to say to them “I’d really like to have that conversation now. I want to go into the final presentation/interview 100% committed”? It’s not unreasonable to ask, but I’d be prepared to be told no. For security reasons, they might discuss those details only with the person they offer the job to, because the fewer people who know all of their security practices the safer everyone is. I also wouldn’t frame it as being worried about the discussion taking away your excitement; that’s not something that should The President security concerns. Instead, frame it solely as about needing to make sure you have time to think everything through. I would say it this way: “I understand you have reasons for holding off on sharing those details, but I want to make sure I have time to fully think this all that’s entailed and discuss anything necessary with my family, without the time pressure of needing to make a decision on an offer. Would it be possible to have that discussion at our final interview, so I can start that process rolling?” 3. I think my new job is doing something illegal I started a new job, I love it, and the people are all reasonable and kind. So I was surprised by an interaction I had with a peer during training. They mentioned that sometimes if one workflow gets particularly behind, it pings a chat where folks who aren’t working can opt in to help out for a bit (the work is remote). I thought it was a neat system to get a bit of overtime when it’s needed, but they said, “Oh, no, it isn’t considered overtime, it’s off the clock. But helping out that way does get recognized.” How do I ask my manager about this without 1) getting this new peer of mine in trouble if he’s been doing this wrong, 2) suggesting that the company is doing super illegal stuff, or 3) being a problem in my first week here at a job that otherwise is a perfect fit for me? Keeping in mind we are not paid enough to be considered exempt from overtime pay. You’re still so new that I’d leave it alone for now unless you’re in a senior role where it’s in your purview to intervene on this kind of thing. If you’re not, wait until you’ve been there longer (give it at least a few months, at which point you might have also seen it for yourself). Yes, this is illegal if what your coworker described is accurate, but it’s not in your interests as a brand new employee in week one to be pointing that out, when you’re still focusing on making a good impression and becoming less of an unknown quantity. There’s time to raise it later on. 4. Can I wear a different wig every day? I’m a cancer patient on life-long chemotherapy and still working full-time in the office. I’ve lost my hair permanently due to the chemotherapy. I’ve been sporting what is essentially a buzz cut at work but I have quite a few wigs in a variety of lengths, styles, and colors: brunette, strawberry blonde, and redhead. The lengths and styles are “normal” and what one would expect a woman’s hair to look like: I have everything from a pixie cut to long layers; the styles are straight, wavy, or curly. Is it unprofessional to wear a different wig every day? My role is not client-facing but I do interact with the C-suite on a regular basis. I have been open about my diagnosis so it’s not a secret. I anticipate that some people might comment on it and that doesn’t scare me. I could designate one wig or a few similar wigs as “work wigs” but I’d like to change it up! I could also wear the same wig for, say, the week if a different wig every day is too much. I don’t want to come across as attention-seeking. But I’ve found that living with a cancer diagnosis is all about finding joy and fun wherever you can and wigs are becoming fun for me! Unless you’re in an extremely conservative industry or conservative office culture, change up your wigs as often as you like! This would be fine in most offices. If you’re not positive how it’ll fly in yours, you can always run it by someone there whose judgment you trust, or just try it for a week and see if people seem extremely discombobulated, but I think you should be fine. (Probably don’t change them mid-day though.) 5. How to ask for a reference when your manager is being laid off My company has just gone through major layoffs in preparation for closing the site where I work. I’m safe for now, but expect to be laid off as well within the year. The layoffs included many managers, including all of the people I’ve reported to over the last nine years. When job searching in the past, I’ve always listed my manager’s company phone and email as their contact information. I don’t exchange my personal phone number with my managers; they’ve never asked for it, and I’ve never volunteered. Of course, I’ll have whoever I end up reporting to after my current manager is gone, but that person will probably only manage me for a few months before I’m out as well. So how do I obtain personal contact info for my managers without being insensitive to the fact that they’ve just lost their jobs? It feels wrong to just up and ask if they’ll be references for me when I job search, while they’re jumping into their own job searches and likely are hurt and upset. Some have definitely disconnected already — stopped wearing business attire or attending meetings, not coming on-site, etc. I’ve connected on LinkedIn with those I can find, but not all are on LinkedIn, some are retiring, and others may just not check there after finding a job, so I can’t count on being able to reach them when I need references. I’m not sure how to prepare for my own job search without souring the relationships with a tone-deaf request. This is not tone-deaf! This is a normal thing to ask and a normal part of being a manager; they are not likely to think you’re being insensitive. You could simply say, “I’d love to be able to stay in touch even though you’re leaving, for future references but also just because I’ve enjoyed working with you. Could we exchange contact info so we don’t lose track of each other?” View the full article

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On the Small Biz Breakdown this week, our expert panel ponders the idea of the U.S. not being the center of the economic universe and what that would mean for small business owners. Could this possibly become a reality or is this just a panic reaction to current economic trends and headlines seen in the news? See what our panel has to say on this topic and much more on the latest episode of Small Biz Breakdown right here … Small Business News Roundup Here’s a look at the top headlines for small business owners from the past week … HubSpot Launches Over 200 New Features to Accelerate SMB Growth At its Spring 2025 Spotlight event, HubSpot unveiled more than 200 new and updated features designed to help small and midsize businesses (SMBs) adopt AI solutions that provide immediate value. The updates include improvements to Breeze Agents, enhancements to Marketing Hub Enterprise, and the introduction of three new AI-powered Workspaces. Verizon Launches My Biz Plan with Custom Options and Industry-First Price Lock for Small Businesses Verizon Business has introduced My Biz Plan, a new customizable wireless offering for small and midsized business (SMB) customers, now available nationwide. The new plan allows business owners to tailor wireless services based on their needs, marking a shift away from traditional carrier packages. Canva Unveils Visual Suite 2.0 with Major AI-Powered Productivity Tools Canva has officially launched Visual Suite 2.0, its most comprehensive product update to date, during the Canva Create 2025 event. The update introduces a suite of AI-powered tools and new features aimed at seamlessly merging creativity with productivity. According to the announcement, Visual Suite 2. Landbase Launches Campaign Feed and Acquires Delegate to Boost AI-Driven GTM Strategies Landbase has announced the launch of the Campaign Feed, a new enhancement to its agentic AI-powered go-to-market (GTM) platform, along with the acquisition of Delegate, a company known for its predictive and automated customer success solutions. SBA Implements New Verification Measures to Combat Loan Fraud The U.S. Small Business Administration (SBA) has introduced a series of new verification protocols aimed at preventing fraud within its loan programs and ensuring that financial support reaches only eligible American small business owners. The changes follow recent findings by the Department of Government Efficiency (DOGE), which uncovered widespread abuse of SBA loan programs. Wix Introduces Astro, an AI Assistant for Business and Site Management Wix has announced the launch of Astro, a new AI-powered business assistant designed to streamline site and business management for users of the Wix and Wix Studio platforms. Astro integrates directly into the Wix dashboard, enabling users to perform various tasks and access essential tools through a chat-based interface. AI-Powered Platform B2B Stars Launches in U.S. to Boost SMB Visibility and Trust B2B Stars, an AI-powered business analytics and reputation platform, has officially launched in the United States to help small and midmarket businesses (SMBs) improve corporate visibility, identify trustworthy partners, and attract new clients. Originally launched in Europe in 2024, B2B Stars is now available to U.S. companies and includes data on more than three million firms across the U.S. Snapchat Launches Sponsored AI Lenses for Immersive Brand Advertising Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary Generative AI technology. This new feature is designed to offer brands a creative and interactive way to connect with Snapchat’s user base by placing consumers at the center of AI-powered, branded experiences. Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Meta Details New Tools for Managing Business Chats on WhatsApp Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. Build-to-Rent Sector Hits Record High With 39,000 Single-Family Rentals Completed in 2024 The build-to-rent (BTR) housing market continued its upward surge in 2024, reaching a historic milestone with 39,000 new single-family rentals completed across the United States, according to a new report from Point2Homes. Based on Yardi Matrix data as of March 2025, this figure marks a 15. YouTube Tops List of Platforms Where Users Forget Passwords Most Often A recent study by influencer marketing platform Heepsy reveals that YouTube users are more likely than users of any other platform to forget their passwords and request account recovery help. Zoom Introduces Zoom Tasks to Streamline Workflows with AI Companion Zoom has officially launched Zoom Tasks, a new AI-powered task management product built directly into Zoom Workplace. This release marks a significant addition to Zoom’s AI-first open work platform, enabling users to track, manage, and complete tasks through its AI Companion assistant. Small Biz Breakdown: The Impact of The President’s Tariffs on Small Businesses On the latest edition of Small Biz Breakdown, our expert panel discusses the latest economic conditions and how they might be impact small business owners and entrepreneurs. Raleigh Opens Final Round of Facade Rehabilitation Grants for 2025 The City of Raleigh has opened the fourth and final application cycle for its 2025 Facade Rehabilitation Grant Program, a long-standing initiative designed to support exterior improvements to commercial properties across the city. Applications for this round opened on Thursday, April 3, and will be accepted through Sunday, April 27. Award notifications are expected by Friday, May 16. Kansas Launches SIGNS Grant to Revitalize Downtown Business Districts The Kansas Department of Commerce has introduced a new grant program aimed at enhancing the appearance and economic appeal of downtown districts across the state. The Supporting Innovative Growth through New Signage (SIGNS) grant, launched today, will provide $250,000 in total funding to support high-quality, creative signage projects for retail and commercial businesses. Raleigh Opens Application Window for Building Up-fit Grant Program The City of Raleigh has opened the fourth and final application window for its 2024–2025 Building Up-fit Grant program. The current cycle began on Thursday, April 3, and runs through Sunday, April 27. Award notifications are expected by Friday, May 16. This article, "Small Biz Breakdown: The US Not at the Center of the Global Economy?" was first published on Small Business Trends View the full article

On the Small Biz Breakdown this week, our expert panel ponders the idea of the U.S. not being the center of the economic universe and what that would mean for small business owners. Could this possibly become a reality or is this just a panic reaction to current economic trends and headlines seen in the news? See what our panel has to say on this topic and much more on the latest episode of Small Biz Breakdown right here … Small Business News Roundup Here’s a look at the top headlines for small business owners from the past week … HubSpot Launches Over 200 New Features to Accelerate SMB Growth At its Spring 2025 Spotlight event, HubSpot unveiled more than 200 new and updated features designed to help small and midsize businesses (SMBs) adopt AI solutions that provide immediate value. The updates include improvements to Breeze Agents, enhancements to Marketing Hub Enterprise, and the introduction of three new AI-powered Workspaces. Verizon Launches My Biz Plan with Custom Options and Industry-First Price Lock for Small Businesses Verizon Business has introduced My Biz Plan, a new customizable wireless offering for small and midsized business (SMB) customers, now available nationwide. The new plan allows business owners to tailor wireless services based on their needs, marking a shift away from traditional carrier packages. Canva Unveils Visual Suite 2.0 with Major AI-Powered Productivity Tools Canva has officially launched Visual Suite 2.0, its most comprehensive product update to date, during the Canva Create 2025 event. The update introduces a suite of AI-powered tools and new features aimed at seamlessly merging creativity with productivity. According to the announcement, Visual Suite 2. Landbase Launches Campaign Feed and Acquires Delegate to Boost AI-Driven GTM Strategies Landbase has announced the launch of the Campaign Feed, a new enhancement to its agentic AI-powered go-to-market (GTM) platform, along with the acquisition of Delegate, a company known for its predictive and automated customer success solutions. SBA Implements New Verification Measures to Combat Loan Fraud The U.S. Small Business Administration (SBA) has introduced a series of new verification protocols aimed at preventing fraud within its loan programs and ensuring that financial support reaches only eligible American small business owners. The changes follow recent findings by the Department of Government Efficiency (DOGE), which uncovered widespread abuse of SBA loan programs. Wix Introduces Astro, an AI Assistant for Business and Site Management Wix has announced the launch of Astro, a new AI-powered business assistant designed to streamline site and business management for users of the Wix and Wix Studio platforms. Astro integrates directly into the Wix dashboard, enabling users to perform various tasks and access essential tools through a chat-based interface. AI-Powered Platform B2B Stars Launches in U.S. to Boost SMB Visibility and Trust B2B Stars, an AI-powered business analytics and reputation platform, has officially launched in the United States to help small and midmarket businesses (SMBs) improve corporate visibility, identify trustworthy partners, and attract new clients. Originally launched in Europe in 2024, B2B Stars is now available to U.S. companies and includes data on more than three million firms across the U.S. Snapchat Launches Sponsored AI Lenses for Immersive Brand Advertising Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary Generative AI technology. This new feature is designed to offer brands a creative and interactive way to connect with Snapchat’s user base by placing consumers at the center of AI-powered, branded experiences. Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Meta Details New Tools for Managing Business Chats on WhatsApp Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. Build-to-Rent Sector Hits Record High With 39,000 Single-Family Rentals Completed in 2024 The build-to-rent (BTR) housing market continued its upward surge in 2024, reaching a historic milestone with 39,000 new single-family rentals completed across the United States, according to a new report from Point2Homes. Based on Yardi Matrix data as of March 2025, this figure marks a 15. YouTube Tops List of Platforms Where Users Forget Passwords Most Often A recent study by influencer marketing platform Heepsy reveals that YouTube users are more likely than users of any other platform to forget their passwords and request account recovery help. Zoom Introduces Zoom Tasks to Streamline Workflows with AI Companion Zoom has officially launched Zoom Tasks, a new AI-powered task management product built directly into Zoom Workplace. This release marks a significant addition to Zoom’s AI-first open work platform, enabling users to track, manage, and complete tasks through its AI Companion assistant. Small Biz Breakdown: The Impact of The President’s Tariffs on Small Businesses On the latest edition of Small Biz Breakdown, our expert panel discusses the latest economic conditions and how they might be impact small business owners and entrepreneurs. Raleigh Opens Final Round of Facade Rehabilitation Grants for 2025 The City of Raleigh has opened the fourth and final application cycle for its 2025 Facade Rehabilitation Grant Program, a long-standing initiative designed to support exterior improvements to commercial properties across the city. Applications for this round opened on Thursday, April 3, and will be accepted through Sunday, April 27. Award notifications are expected by Friday, May 16. Kansas Launches SIGNS Grant to Revitalize Downtown Business Districts The Kansas Department of Commerce has introduced a new grant program aimed at enhancing the appearance and economic appeal of downtown districts across the state. The Supporting Innovative Growth through New Signage (SIGNS) grant, launched today, will provide $250,000 in total funding to support high-quality, creative signage projects for retail and commercial businesses. Raleigh Opens Application Window for Building Up-fit Grant Program The City of Raleigh has opened the fourth and final application window for its 2024–2025 Building Up-fit Grant program. The current cycle began on Thursday, April 3, and runs through Sunday, April 27. Award notifications are expected by Friday, May 16. This article, "Small Biz Breakdown: The US Not at the Center of the Global Economy?" was first published on Small Business Trends View the full article

Chinese leader seeks to strengthen ties with export-dependent economies facing high US leviesView the full article

Key Takeaways Explore Diverse Business Options: Vacant land can be transformed into a variety of profitable ventures, including agriculture, commercial developments, and recreational spaces, catering to different market demands. Conduct Thorough Market Research: Understanding your target audience and competition is crucial. Market analysis helps identify gaps and trends that can inform your business model. Navigate Legal Requirements: Research zoning regulations and obtain necessary permits to ensure compliance and avoid potential legal issues when launching your business. Funding Strategies Matter: Choose the right funding approach, whether bootstrapping, crowdfunding, or seeking investors, to secure the capital needed for your venture. Effective Marketing is Key: Build a strong online presence using SEO and social media marketing to enhance visibility and attract customers to your business. Learn from Others: Examine successful case studies and common pitfalls faced by others in the industry to develop a robust and sustainable business strategy. Owning vacant land opens up a world of possibilities for creative entrepreneurs like you. Instead of letting that empty space sit idle, why not transform it into a thriving business opportunity? With the right vision and a bit of planning, your land can become a source of income and a valuable asset. From agriculture to recreational ventures, the options are endless. Whether you’re considering eco-friendly farming, setting up a tiny home community, or launching an event space, each idea has the potential to breathe new life into your property. Dive into this guide and discover innovative business ideas that can turn your vacant land into a profitable venture. Overview of Vacant Land Opportunities Vacant land offers various avenues for small business ventures. Entrepreneurs can leverage the potential of their properties by considering innovative business ideas that align with market demands. Exploring eco-friendly farming provides a sustainable approach that caters to the growing demand for organic produce. Tiny home communities appeal to individuals seeking affordable housing solutions, and hosting events on your land can attract significant customer engagement. Identifying the right business model is critical. Conducting thorough market research helps you understand your target audience and their preferences. Engaging with potential customers and gauging interest in your venture can refine your business plan. You might also explore partnerships or collaborations that enhance your project’s viability. Navigating the legal landscape is essential for any business idea. Establishing a proper legal structure, such as an LLC or partnership, ensures compliance with regulations. Obtaining necessary permits and licenses protects you from legal issues down the line. Consulting legal advice can assist you in understanding your responsibilities regarding taxes and accounting. Funding options vary significantly. Bootstrapping your project allows for greater control, while crowdfunding can attract investors who share your vision. If you seek larger investments, consider pitching to angel investors or venture capitalists. Understanding your financial needs, including cash flow and budget management, is vital as you embark on your venture. Marketing strategies play a crucial role in your venture’s success. Building an online presence through a website and leveraging social media platforms can enhance visibility. Employing SEO and digital marketing techniques can drive traffic and customer acquisition. Additionally, focusing on branding can set your business apart in a competitive market. In your entrepreneurial journey, mentorship can provide invaluable guidance. Engaging with a business coach or participating in a business incubator can bolster your leadership skills and improve your team’s effectiveness. With a clear growth strategy and a well-defined sales funnel, you can position your vacant land business for long-term success. Types of Business Ideas for Vacant Land Transforming your vacant land into a profitable business requires careful consideration of various options. Here are several types of ideas to explore that align with market needs and opportunities. Agricultural Ventures Consider agricultural ventures as a sustainable option for your vacant land. Starting a goat farm presents an opportunity to meet the growing demand for goat products, such as milk, fur, and natural land clearing. These products support sustainable farming practices. Specialty farming allows you to cultivate niche crops or rare livestock, targeting gourmet restaurants and health-conscious consumers. Consider exotic herbs or heirloom tomatoes to attract a dedicated customer base. If you prefer landscaping, sod grass farming is a viable option, requiring quality seed blends and a growth period of 10 months to two years before harvesting. Lastly, establishing a plant nursery or garden center involves growing and selling a variety of plants, trees, and shrubs, appealing to local gardeners and landscapers. Commercial Developments Explore commercial developments to leverage your vacant land’s potential for generating continuous income streams. Constructing retail spaces allows you to attract businesses and entrepreneurs looking for storefronts. Consider multi-tenant buildings to maximize rental income and minimize risks. Leasing land for food trucks or pop-up shops can create a vibrant marketplace while fostering community engagement. Another option involves offering warehouse space for e-commerce businesses that need storage and distribution capabilities. Ensure you conduct market research to identify the types of businesses that will thrive in your area. Properly structured legal agreements and compliance with zoning regulations are vital for establishing a successful commercial venture. Recreational Spaces Recreational spaces provide a fantastic opportunity to engage the community while generating revenue. Consider creating an event venue for weddings or corporate gatherings. Establishing a tiny home community caters to those seeking affordable housing solutions, offering a unique lifestyle choice. You could also develop campgrounds or glamping sites to attract outdoor enthusiasts seeking experiential stays. For those interested in health and wellness, consider creating a wellness retreat, focusing on meditation, yoga, and holistic practices. Ensure you navigate the legal landscape by obtaining necessary permits and complying with local regulations to operate your recreational space. Marketing your space through social media and SEO strategies enhances visibility and customer acquisition. By understanding these various business types, you can develop a robust business plan that aligns with your land’s potential while meeting market demands. Factors to Consider When Choosing a Business Idea Considering a business idea for vacant land involves several critical factors that contribute to success. Evaluating these elements ensures your venture aligns with local regulations and market needs. Zoning and Land Use Regulations Research zoning regulations before committing to a business idea. Zoning laws dictate what types of businesses can operate on your land. Categories include residential, commercial, industrial, or agricultural. Follow these steps: Understand Zoning Categories: Identify applicable zoning categories for your property. This knowledge narrows down your business options and ensures compliance with local laws. Obtain Necessary Permits: Determine required permits or variances for your business activity. Consider the time and costs involved in obtaining these permits to avoid delays in launching your initiative. Market Demand Analysis Identify Target Audience: Define who your customers are. Knowing your target audience helps tailor your offerings to meet their preferences. Evaluate Competition: Research existing businesses in your area. A clear understanding of competitors reveals market gaps and opportunities for innovation. Assess Trends: Stay informed about market trends affecting your proposed business idea. Trends can guide product development and inform your growth strategy, ensuring alignment with consumer interests. Successful Case Studies Exploring successful case studies can inspire your journey as a small business owner. Here are a few innovative uses of vacant land that highlight profitable ventures. Innovative Uses of Vacant Land Golf Course Business: You can transform vacant land into a golf course, creating a revenue stream by attracting golf enthusiasts who pay for tee times. Collaborate with a landscape designer to develop an appealing layout, enhancing customer acquisition through attractive marketing strategies. Tiny House Estate: Establishing a tiny house community on your vacant land provides unique living solutions. This venture can involve selling fully built tiny houses, appealing to a growing market of minimalists and eco-conscious buyers. Conducting market research beforehand ensures your project aligns with the target audience’s interests. Outdoor Shooting Range: Converting vacant land into an outdoor shooting range allows licensed firearm owners to practice skills. You must set up safety barriers and targets to create a secure environment. This type of business requires essential permits and adherence to local regulations. Specialty Farm Business: Cultivating niche crops or raising rare livestock can be a lucrative specialty farm business. By focusing on organic or heritage strains, your farm can tap into current trends, offering a unique selling proposition that differentiates your products in the market. Lessons Learned from Failure Understanding potential pitfalls is crucial for your entrepreneurial success. Many small business owners face challenges that can hinder growth. Lack of Market Research: Neglecting thorough market research often leads to misalignment with consumer preferences. Conducting comprehensive surveys helps you identify the needs and desires of your target audience before launching your business model. Ignoring Legal Structures: Choosing the wrong legal structure, such as not registering as an LLC or sole proprietorship, can expose you to personal liability. Consider your options carefully and seek legal advice to ensure compliance and protect your assets. Inadequate Funding: Underestimating startup costs can result in cash flow problems that affect operations. Evaluate different funding options, including bootstrapping and crowdfunding, to secure the capital necessary for your business plan. Ineffective Marketing: Failing to develop a robust marketing strategy can limit customer reach. Utilize digital marketing tools like SEO and social media to enhance brand visibility and engage with potential customers effectively. By learning from these real-world cases, you can refine your approach, build a solid business model, and increase your chances of long-term success in leveraging vacant land. Conclusion Owning vacant land opens up a world of possibilities for entrepreneurial ventures. By tapping into creative ideas and understanding market demands you can turn your idle property into a thriving business. Remember to conduct thorough research and navigate legal requirements to set yourself up for success. Whether you choose eco-friendly farming or recreational spaces your vision can become a reality. Stay adaptable and open to learning from others who’ve successfully transformed their land. With the right approach and dedication you can unlock the full potential of your vacant land and create a profitable enterprise. Frequently Asked Questions What are the potential business opportunities for vacant land? Owning vacant land offers diverse business opportunities such as eco-friendly farming, tiny home communities, event spaces, and recreational facilities. Entrepreneurs can transform idle properties into profitable ventures by exploring innovative ideas that align with market demand. How do I determine the best business model for my vacant land? To find the right business model, conduct thorough market research to understand your target audience and their preferences. Evaluate different business ideas, considering factors like demand and local regulations, to identify a model that suits your land and market context. What legal considerations should I keep in mind? Navigating the legal landscape is crucial. Ensure compliance with zoning laws, obtain necessary permits, and establish proper legal structures for your business. This will help you avoid delays and potential legal issues that could arise during your venture. What funding options are available for starting a business on vacant land? Funding options include bootstrapping, crowdfunding, and seeking investments from angel investors or venture capitalists. Consider your budget and business model to determine which funding strategy aligns best with your vision and needs. How can I effectively market my venture? Building an online presence is key for success. Utilize digital marketing techniques such as social media, SEO, and content marketing to reach your target audience. Focus on engaging with potential customers and showcasing your offerings to drive interest and sales. Why is mentorship important for entrepreneurs? Mentorship can enhance leadership skills and provide valuable industry insights. A mentor can guide you in navigating challenges, refining your business model, and positioning your venture for long-term success through their experience and expertise. What types of businesses are successful on vacant land? Successful businesses may include agricultural ventures like goat farming or specialty farming, commercial developments such as retail spaces or food truck leasing, and recreational spaces like campgrounds and wellness retreats. Explore various ideas to find what suits your land best. How do I conduct market demand analysis? Conduct market demand analysis by identifying your target audience, evaluating local competition, and assessing market trends. This information will help you tailor your business ideas and strategies to meet the needs and preferences of your potential customers. What are common pitfalls to avoid when leveraging vacant land? Common pitfalls include neglecting market research, ignoring legal requirements, underestimating funding needs, and deploying ineffective marketing strategies. Address these issues proactively to enhance your chances of success and build a solid foundation for your venture. Image Via Envato This article, "Innovative Business Ideas for Vacant Land to Maximize Your Property’s Potential" was first published on Small Business Trends View the full article

Key Takeaways Explore Diverse Business Options: Vacant land can be transformed into a variety of profitable ventures, including agriculture, commercial developments, and recreational spaces, catering to different market demands. Conduct Thorough Market Research: Understanding your target audience and competition is crucial. Market analysis helps identify gaps and trends that can inform your business model. Navigate Legal Requirements: Research zoning regulations and obtain necessary permits to ensure compliance and avoid potential legal issues when launching your business. Funding Strategies Matter: Choose the right funding approach, whether bootstrapping, crowdfunding, or seeking investors, to secure the capital needed for your venture. Effective Marketing is Key: Build a strong online presence using SEO and social media marketing to enhance visibility and attract customers to your business. Learn from Others: Examine successful case studies and common pitfalls faced by others in the industry to develop a robust and sustainable business strategy. Owning vacant land opens up a world of possibilities for creative entrepreneurs like you. Instead of letting that empty space sit idle, why not transform it into a thriving business opportunity? With the right vision and a bit of planning, your land can become a source of income and a valuable asset. From agriculture to recreational ventures, the options are endless. Whether you’re considering eco-friendly farming, setting up a tiny home community, or launching an event space, each idea has the potential to breathe new life into your property. Dive into this guide and discover innovative business ideas that can turn your vacant land into a profitable venture. Overview of Vacant Land Opportunities Vacant land offers various avenues for small business ventures. Entrepreneurs can leverage the potential of their properties by considering innovative business ideas that align with market demands. Exploring eco-friendly farming provides a sustainable approach that caters to the growing demand for organic produce. Tiny home communities appeal to individuals seeking affordable housing solutions, and hosting events on your land can attract significant customer engagement. Identifying the right business model is critical. Conducting thorough market research helps you understand your target audience and their preferences. Engaging with potential customers and gauging interest in your venture can refine your business plan. You might also explore partnerships or collaborations that enhance your project’s viability. Navigating the legal landscape is essential for any business idea. Establishing a proper legal structure, such as an LLC or partnership, ensures compliance with regulations. Obtaining necessary permits and licenses protects you from legal issues down the line. Consulting legal advice can assist you in understanding your responsibilities regarding taxes and accounting. Funding options vary significantly. Bootstrapping your project allows for greater control, while crowdfunding can attract investors who share your vision. If you seek larger investments, consider pitching to angel investors or venture capitalists. Understanding your financial needs, including cash flow and budget management, is vital as you embark on your venture. Marketing strategies play a crucial role in your venture’s success. Building an online presence through a website and leveraging social media platforms can enhance visibility. Employing SEO and digital marketing techniques can drive traffic and customer acquisition. Additionally, focusing on branding can set your business apart in a competitive market. In your entrepreneurial journey, mentorship can provide invaluable guidance. Engaging with a business coach or participating in a business incubator can bolster your leadership skills and improve your team’s effectiveness. With a clear growth strategy and a well-defined sales funnel, you can position your vacant land business for long-term success. Types of Business Ideas for Vacant Land Transforming your vacant land into a profitable business requires careful consideration of various options. Here are several types of ideas to explore that align with market needs and opportunities. Agricultural Ventures Consider agricultural ventures as a sustainable option for your vacant land. Starting a goat farm presents an opportunity to meet the growing demand for goat products, such as milk, fur, and natural land clearing. These products support sustainable farming practices. Specialty farming allows you to cultivate niche crops or rare livestock, targeting gourmet restaurants and health-conscious consumers. Consider exotic herbs or heirloom tomatoes to attract a dedicated customer base. If you prefer landscaping, sod grass farming is a viable option, requiring quality seed blends and a growth period of 10 months to two years before harvesting. Lastly, establishing a plant nursery or garden center involves growing and selling a variety of plants, trees, and shrubs, appealing to local gardeners and landscapers. Commercial Developments Explore commercial developments to leverage your vacant land’s potential for generating continuous income streams. Constructing retail spaces allows you to attract businesses and entrepreneurs looking for storefronts. Consider multi-tenant buildings to maximize rental income and minimize risks. Leasing land for food trucks or pop-up shops can create a vibrant marketplace while fostering community engagement. Another option involves offering warehouse space for e-commerce businesses that need storage and distribution capabilities. Ensure you conduct market research to identify the types of businesses that will thrive in your area. Properly structured legal agreements and compliance with zoning regulations are vital for establishing a successful commercial venture. Recreational Spaces Recreational spaces provide a fantastic opportunity to engage the community while generating revenue. Consider creating an event venue for weddings or corporate gatherings. Establishing a tiny home community caters to those seeking affordable housing solutions, offering a unique lifestyle choice. You could also develop campgrounds or glamping sites to attract outdoor enthusiasts seeking experiential stays. For those interested in health and wellness, consider creating a wellness retreat, focusing on meditation, yoga, and holistic practices. Ensure you navigate the legal landscape by obtaining necessary permits and complying with local regulations to operate your recreational space. Marketing your space through social media and SEO strategies enhances visibility and customer acquisition. By understanding these various business types, you can develop a robust business plan that aligns with your land’s potential while meeting market demands. Factors to Consider When Choosing a Business Idea Considering a business idea for vacant land involves several critical factors that contribute to success. Evaluating these elements ensures your venture aligns with local regulations and market needs. Zoning and Land Use Regulations Research zoning regulations before committing to a business idea. Zoning laws dictate what types of businesses can operate on your land. Categories include residential, commercial, industrial, or agricultural. Follow these steps: Understand Zoning Categories: Identify applicable zoning categories for your property. This knowledge narrows down your business options and ensures compliance with local laws. Obtain Necessary Permits: Determine required permits or variances for your business activity. Consider the time and costs involved in obtaining these permits to avoid delays in launching your initiative. Market Demand Analysis Identify Target Audience: Define who your customers are. Knowing your target audience helps tailor your offerings to meet their preferences. Evaluate Competition: Research existing businesses in your area. A clear understanding of competitors reveals market gaps and opportunities for innovation. Assess Trends: Stay informed about market trends affecting your proposed business idea. Trends can guide product development and inform your growth strategy, ensuring alignment with consumer interests. Successful Case Studies Exploring successful case studies can inspire your journey as a small business owner. Here are a few innovative uses of vacant land that highlight profitable ventures. Innovative Uses of Vacant Land Golf Course Business: You can transform vacant land into a golf course, creating a revenue stream by attracting golf enthusiasts who pay for tee times. Collaborate with a landscape designer to develop an appealing layout, enhancing customer acquisition through attractive marketing strategies. Tiny House Estate: Establishing a tiny house community on your vacant land provides unique living solutions. This venture can involve selling fully built tiny houses, appealing to a growing market of minimalists and eco-conscious buyers. Conducting market research beforehand ensures your project aligns with the target audience’s interests. Outdoor Shooting Range: Converting vacant land into an outdoor shooting range allows licensed firearm owners to practice skills. You must set up safety barriers and targets to create a secure environment. This type of business requires essential permits and adherence to local regulations. Specialty Farm Business: Cultivating niche crops or raising rare livestock can be a lucrative specialty farm business. By focusing on organic or heritage strains, your farm can tap into current trends, offering a unique selling proposition that differentiates your products in the market. Lessons Learned from Failure Understanding potential pitfalls is crucial for your entrepreneurial success. Many small business owners face challenges that can hinder growth. Lack of Market Research: Neglecting thorough market research often leads to misalignment with consumer preferences. Conducting comprehensive surveys helps you identify the needs and desires of your target audience before launching your business model. Ignoring Legal Structures: Choosing the wrong legal structure, such as not registering as an LLC or sole proprietorship, can expose you to personal liability. Consider your options carefully and seek legal advice to ensure compliance and protect your assets. Inadequate Funding: Underestimating startup costs can result in cash flow problems that affect operations. Evaluate different funding options, including bootstrapping and crowdfunding, to secure the capital necessary for your business plan. Ineffective Marketing: Failing to develop a robust marketing strategy can limit customer reach. Utilize digital marketing tools like SEO and social media to enhance brand visibility and engage with potential customers effectively. By learning from these real-world cases, you can refine your approach, build a solid business model, and increase your chances of long-term success in leveraging vacant land. Conclusion Owning vacant land opens up a world of possibilities for entrepreneurial ventures. By tapping into creative ideas and understanding market demands you can turn your idle property into a thriving business. Remember to conduct thorough research and navigate legal requirements to set yourself up for success. Whether you choose eco-friendly farming or recreational spaces your vision can become a reality. Stay adaptable and open to learning from others who’ve successfully transformed their land. With the right approach and dedication you can unlock the full potential of your vacant land and create a profitable enterprise. Frequently Asked Questions What are the potential business opportunities for vacant land? Owning vacant land offers diverse business opportunities such as eco-friendly farming, tiny home communities, event spaces, and recreational facilities. Entrepreneurs can transform idle properties into profitable ventures by exploring innovative ideas that align with market demand. How do I determine the best business model for my vacant land? To find the right business model, conduct thorough market research to understand your target audience and their preferences. Evaluate different business ideas, considering factors like demand and local regulations, to identify a model that suits your land and market context. What legal considerations should I keep in mind? Navigating the legal landscape is crucial. Ensure compliance with zoning laws, obtain necessary permits, and establish proper legal structures for your business. This will help you avoid delays and potential legal issues that could arise during your venture. What funding options are available for starting a business on vacant land? Funding options include bootstrapping, crowdfunding, and seeking investments from angel investors or venture capitalists. Consider your budget and business model to determine which funding strategy aligns best with your vision and needs. How can I effectively market my venture? Building an online presence is key for success. Utilize digital marketing techniques such as social media, SEO, and content marketing to reach your target audience. Focus on engaging with potential customers and showcasing your offerings to drive interest and sales. Why is mentorship important for entrepreneurs? Mentorship can enhance leadership skills and provide valuable industry insights. A mentor can guide you in navigating challenges, refining your business model, and positioning your venture for long-term success through their experience and expertise. What types of businesses are successful on vacant land? Successful businesses may include agricultural ventures like goat farming or specialty farming, commercial developments such as retail spaces or food truck leasing, and recreational spaces like campgrounds and wellness retreats. Explore various ideas to find what suits your land best. How do I conduct market demand analysis? Conduct market demand analysis by identifying your target audience, evaluating local competition, and assessing market trends. This information will help you tailor your business ideas and strategies to meet the needs and preferences of your potential customers. What are common pitfalls to avoid when leveraging vacant land? Common pitfalls include neglecting market research, ignoring legal requirements, underestimating funding needs, and deploying ineffective marketing strategies. Address these issues proactively to enhance your chances of success and build a solid foundation for your venture. Image Via Envato This article, "Innovative Business Ideas for Vacant Land to Maximize Your Property’s Potential" was first published on Small Business Trends View the full article

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