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Daters: It might be time to spring clean your dating app profile. More than 50% of young Americans have gone on a date with someone who looked different from their profile photos, according to a new survey from dating app Hily. That’s led 54% of Gen Z and 62% of millennial daters to either end a date early or decline a second one, Hily found after surveying 3,700 dating app users earlier this month. “For a variety of reasons, quite a few people don’t regularly update their profile pics, some not even when their looks change,” the company wrote in an accompanying blog post. “Women tend to be afraid of being judged for their appearance, while men feel like the content of their profile doesn’t make a difference. A lot of women and men just don’t know what to put in their profiles.” About 10% of daters admitted they’re “unlikely to change their profile pics, even if their appearance changes.” But that’s a small share overall: Hily said 84% of women and 83% of men have updated their profiles within the past six months. Still, many young daters will say their pictures may not be 100% true to reality. The survey found that around 45% of Gen Z and 33% of millennials view their own profile pictures as close to their actual looks, but not quite there. This likely fits into the broader public sentiment of users being dismayed with dating apps. According to a 2023 Pew survey, online daters are relatively divided over whether their experiences on the apps have been either positive or negative. If you go on enough dates with people you weren’t expecting to go on dates with (a.k.a.: you were catfished), you’ll likely become a bit jaded with the experience. Take this as your sign to double-check your profile—and maybe swap out a few photos while you’re at it. View the full article

Acting Consumer Financial Protection Bureau Director Russell Vought also directed that future guidance not use the words "shall," "must," "required" or "requirement" to direct parties outside the federal government, except when restating clear legal mandates. View the full article

Key Takeaways Community Engagement Matters: Hosting events and participating in local activities strengthen relationships and build brand loyalty within your community.Leverage Social Media: Utilize platforms like Facebook and Instagram to showcase local involvement, engage with customers, and promote your business effectively.Optimize for Local SEO: Ensure your website and business listings are optimized for local searches to attract nearby customers actively looking for your services.Collaborate with Local Businesses: Form partnerships for joint promotions to expand your reach and enhance visibility within the local market.Value Customer Feedback: Regularly gather and analyze feedback to improve your offerings, ensuring customer satisfaction and retention.Create Targeted Promotions: Tailor promotions and events to local interests, driving foot traffic and increasing sales during key seasons. In today’s competitive landscape, local marketing is more crucial than ever. You want to connect with your community and stand out from the crowd, and that’s where innovative local marketing ideas come into play. By tapping into the unique characteristics of your area, you can create campaigns that resonate with your audience and drive foot traffic to your business. From hosting community events to leveraging social media, there are countless ways to engage with your local market. These strategies not only boost brand awareness but also foster loyalty among customers who appreciate your commitment to the community. Let’s explore some creative and effective local marketing ideas that can elevate your business and help you thrive in your neighborhood. Understanding Local Marketing Ideas Local marketing focuses on promoting your small business within its community. Engaging with local customers strengthens brand loyalty and drives traffic to your establishment. Knowing how to leverage local marketing can significantly impact your business growth and community presence. Importance of Local Marketing Local marketing is essential for small businesses competing with larger organizations. It helps you connect with your audience through personalized marketing campaigns that resonate with local needs. By understanding and addressing community-specific requirements, you can enhance customer service and retention rates. Statistics indicate that 78% of consumers prefer purchasing from a local business when possible, emphasizing the need to adopt a strong local marketing strategy. Key Components of Local Marketing Community Engagement Engaging with your community fosters strong relationships. Host events or sponsor local activities to increase visibility and demonstrate commitment. Social Media Presence Utilize platforms like Facebook and Instagram to showcase local events, highlight community involvement, and share customer feedback. This approach improves brand management and customer acquisition. Local SEO Optimize your website for local search terms. Implementing effective SEO techniques can drive organic traffic from potential customers near your business. Networking Establish collaborations with other local businesses, forming partnerships that can lead to joint marketing campaigns and enhanced visibility in the community. Customer Feedback Value customer feedback to improve your services and offerings. Gathering and analyzing data can highlight areas for enhancement, increasing customer satisfaction and loyalty. Targeted Promotions Create location-specific promotions tailored to your target market. Seasonal events or holiday sales can drive foot traffic and increase sales during peak seasons. By incorporating these components into your local marketing strategy, you can build a robust presence within your community, boost productivity, and drive business success. Creative Local Marketing Ideas Engaging your local community through effective marketing strategies enhances your small business’s visibility and customer loyalty. Here are some actionable ideas to boost your local marketing efforts. Community Engagement Strategies Organize Local Workshops: Host workshops that showcase your expertise. These events provide value while fostering community relationships. Utilize Customer Feedback: Implement a process for gathering customer feedback to improve products and services. This approach shows customers you value their opinions and is a strong element of customer service. Establish Collaborations: Partner with other small businesses to offer joint promotions or events. This collaboration can expand your reach and attract new customers. Create Community Events: Plan events centered around local interests or holidays. Engaging local residents in these gatherings builds brand awareness and strengthens community ties. Leveraging Local Events Participate in Local Markets: Join farmers’ markets or street fairs. These venues allow you to showcase your products while connecting with potential customers directly. Sponsor Neighborhood Events: Support local sports teams or charity events. Sponsoring community happenings raises your profile and showcases your commitment to local development. Promote Your Presence: Use social media to promote your participation in local events. Share updates and highlights to generate buzz and attract attendees to your booth or establishment. Offer Exclusive Deals: Create promotions tied to local events, enticing attendees to visit your business. These marketing campaigns enhance customer acquisition and drive foot traffic. By implementing these local marketing ideas, your small business can enhance its community presence while effectively connecting with potential customers. Digital Marketing for Local Businesses Digital marketing serves as a critical strategy for small businesses aiming to enhance visibility and foster community connections. By implementing tailored tactics, you can significantly drive customer engagement and conversions. Utilizing Social Media Platforms Social media platforms offer tremendous opportunities for small businesses to engage with the local community. You can: Engage with the Local Community: Join local Facebook groups and LinkedIn communities relevant to your industry. Share valuable insights, respond to questions, and contribute to discussions to build trust and authority. Attend and Engage with Local Events: Participate in community activities like festivals and charity fundraisers. Create live updates, share photos, and use event-specific hashtags to boost your visibility among potential customers. By actively managing your social media presence, you can enhance brand engagement and customer retention. Search Engine Optimization for Local Reach Search engine optimization (SEO) focuses on improving your visibility in local search results. For effective local reach, consider these strategies: Optimize Business Listings: Ensure your business is listed accurately on platforms such as Google My Business and Yelp. Correct information increases your chances of being featured in local searches. Utilize Local Keywords: Incorporate relevant local keywords into your website content and metadata. Phrases like “small business near me” or “[Your City] bakery” help connect you with local customers searching for your products or services. Encourage Customer Reviews: Foster customer feedback by encouraging reviews on Google and social media channels. Positive reviews enhance your online reputation and ranking in search results. Incorporating effective SEO practices can enhance your search visibility, attract targeted customers, and support your business growth. Traditional Marketing Tactics Traditional marketing tactics remain crucial for small businesses aiming to connect locally. These strategies foster community relationships and enhance brand visibility. Print Advertising Strategies Utilizing print advertising effectively boosts local awareness. Distributing handouts like flyers, brochures, and business cards at key locations increases exposure. Ensure your materials highlight your services and contact information clearly. Direct mail marketing excels in building personal connections with potential customers. Sending letters or postcards to targeted areas encourages recipients to engage with your business. This approach not only promotes your business but nurtures community ties. Networking with Local Businesses Networking with local businesses enhances visibility and fosters collaboration. Attend local events or join community groups to meet potential partners. Building partnerships with other small businesses can lead to joint promotions that leverage each other’s customer bases. Collaboration often leads to increased customer acquisition, allowing all parties to benefit from shared resources. Communication skills play an essential role in establishing these connections, which can significantly impact your business growth. Measuring the Success of Local Marketing Measuring success in local marketing is essential for small businesses. You can use various metrics to evaluate the effectiveness of your marketing efforts. Analyzing Data and Metrics Track key metrics to assess your local marketing strategies. Focus on the following: Local Business Reputation: Monitor the volume of reviews, trending sentiment, owner response rates, and average star ratings. This data reveals customer satisfaction and highlights areas for improvement. Net Promoter Score (NPS): Utilize survey questions to measure customer satisfaction and loyalty. NPS often predicts the longevity of your small business. Engagement Metrics: Analyze clicks for actions such as call-to-call, website visits, driving directions, and appointment bookings. Understanding these interactions provides insights into customer intent. Traffic and Rankings: Employ tools like Google Analytics to assess website traffic sources and search rankings. This data helps measure your local SEO success and overall online visibility. Adjusting Strategies Based on Feedback Adjust your marketing strategies based on customer feedback and the metrics you gather. Consider the following approaches: Customer Feedback: Regularly collect and analyze customer feedback. Implement changes as needed to improve customer service and satisfaction. Performance Reviews: Conduct performance reviews of your marketing campaigns. Identify which tactics yield the best results and refine those that don’t meet expectations. Adapt Your Marketing Strategy: Adapt marketing campaigns based on data analysis. Flexibility in strategy enhances your ability to connect with local audiences and drive customer retention. Collaboration with Local Partners: Collaborate with other small businesses to expand your reach. Share insights and feedback from your combined customer base for better decision-making. Applying a data-driven approach to your local marketing strategy enhances operational efficiency and supports sustainable business growth. Conclusion Embracing local marketing ideas can transform your business and strengthen your community ties. By connecting with local audiences through personalized campaigns and engaging events, you’ll foster loyalty and increase visibility. Utilizing digital strategies like social media and local SEO is essential in today’s market. Don’t underestimate the power of traditional marketing methods either—they still hold value in building relationships. Remember to measure your efforts and adapt based on feedback. This data-driven approach will ensure your strategies remain effective and relevant. With dedication and creativity, you can make a lasting impact in your local market. Frequently Asked Questions What is local marketing? Local marketing focuses on promoting small businesses within their communities. It aims to build brand loyalty, enhance customer connections, and drive foot traffic by utilizing the unique aspects of the local area. Why is local marketing important? Local marketing is vital because it helps businesses connect with their communities. By tailoring campaigns to local needs, businesses can resonate with their audience, leading to increased customer loyalty and sales. How can businesses engage with their community? Businesses can engage with their community by hosting local events, participating in community markets, and collaborating with other local businesses. These activities create brand awareness and foster connections with potential customers. What role does social media play in local marketing? Social media is essential for local marketing as it enables businesses to interact with the community, share local events, and promote targeted offers. A strong presence on social platforms can significantly enhance visibility. How can businesses optimize for local SEO? To optimize for local SEO, businesses should maintain accurate listings on directories, use local keywords in their content, and encourage customer reviews. These practices enhance online visibility and attract local customers. What are some creative local marketing ideas? Creative local marketing ideas include organizing workshops, offering exclusive deals during local events, and collaborating with neighboring businesses for joint promotions. These strategies help increase visibility and customer engagement. How can traditional marketing complement local efforts? Traditional marketing, such as print ads and direct mail, can amplify local marketing by reaching audiences who may not engage online. Distributing flyers and brochures fosters personal connections and increases awareness in the community. What metrics should businesses track for local marketing? Key metrics for evaluating local marketing success include local reputation, Net Promoter Score (NPS), customer engagement levels, website traffic, and rankings. Tracking these helps businesses adjust strategies for better performance. How important is customer feedback in local marketing? Customer feedback is crucial as it informs businesses about community preferences, helping them tailor marketing strategies. Regularly soliciting and analyzing feedback can lead to improvements and increased customer satisfaction. How can businesses build partnerships with local firms? Businesses can build partnerships by attending local events, joining community groups, and networking with other local businesses. Collaborations can lead to joint promotions and expanded customer bases, enhancing overall visibility. Image Via Envato This article, "Creative Local Marketing Ideas to Boost Community Engagement and Sales" was first published on Small Business Trends View the full article

Key Takeaways Community Engagement Matters: Hosting events and participating in local activities strengthen relationships and build brand loyalty within your community.Leverage Social Media: Utilize platforms like Facebook and Instagram to showcase local involvement, engage with customers, and promote your business effectively.Optimize for Local SEO: Ensure your website and business listings are optimized for local searches to attract nearby customers actively looking for your services.Collaborate with Local Businesses: Form partnerships for joint promotions to expand your reach and enhance visibility within the local market.Value Customer Feedback: Regularly gather and analyze feedback to improve your offerings, ensuring customer satisfaction and retention.Create Targeted Promotions: Tailor promotions and events to local interests, driving foot traffic and increasing sales during key seasons. In today’s competitive landscape, local marketing is more crucial than ever. You want to connect with your community and stand out from the crowd, and that’s where innovative local marketing ideas come into play. By tapping into the unique characteristics of your area, you can create campaigns that resonate with your audience and drive foot traffic to your business. From hosting community events to leveraging social media, there are countless ways to engage with your local market. These strategies not only boost brand awareness but also foster loyalty among customers who appreciate your commitment to the community. Let’s explore some creative and effective local marketing ideas that can elevate your business and help you thrive in your neighborhood. Understanding Local Marketing Ideas Local marketing focuses on promoting your small business within its community. Engaging with local customers strengthens brand loyalty and drives traffic to your establishment. Knowing how to leverage local marketing can significantly impact your business growth and community presence. Importance of Local Marketing Local marketing is essential for small businesses competing with larger organizations. It helps you connect with your audience through personalized marketing campaigns that resonate with local needs. By understanding and addressing community-specific requirements, you can enhance customer service and retention rates. Statistics indicate that 78% of consumers prefer purchasing from a local business when possible, emphasizing the need to adopt a strong local marketing strategy. Key Components of Local Marketing Community Engagement Engaging with your community fosters strong relationships. Host events or sponsor local activities to increase visibility and demonstrate commitment. Social Media Presence Utilize platforms like Facebook and Instagram to showcase local events, highlight community involvement, and share customer feedback. This approach improves brand management and customer acquisition. Local SEO Optimize your website for local search terms. Implementing effective SEO techniques can drive organic traffic from potential customers near your business. Networking Establish collaborations with other local businesses, forming partnerships that can lead to joint marketing campaigns and enhanced visibility in the community. Customer Feedback Value customer feedback to improve your services and offerings. Gathering and analyzing data can highlight areas for enhancement, increasing customer satisfaction and loyalty. Targeted Promotions Create location-specific promotions tailored to your target market. Seasonal events or holiday sales can drive foot traffic and increase sales during peak seasons. By incorporating these components into your local marketing strategy, you can build a robust presence within your community, boost productivity, and drive business success. Creative Local Marketing Ideas Engaging your local community through effective marketing strategies enhances your small business’s visibility and customer loyalty. Here are some actionable ideas to boost your local marketing efforts. Community Engagement Strategies Organize Local Workshops: Host workshops that showcase your expertise. These events provide value while fostering community relationships. Utilize Customer Feedback: Implement a process for gathering customer feedback to improve products and services. This approach shows customers you value their opinions and is a strong element of customer service. Establish Collaborations: Partner with other small businesses to offer joint promotions or events. This collaboration can expand your reach and attract new customers. Create Community Events: Plan events centered around local interests or holidays. Engaging local residents in these gatherings builds brand awareness and strengthens community ties. Leveraging Local Events Participate in Local Markets: Join farmers’ markets or street fairs. These venues allow you to showcase your products while connecting with potential customers directly. Sponsor Neighborhood Events: Support local sports teams or charity events. Sponsoring community happenings raises your profile and showcases your commitment to local development. Promote Your Presence: Use social media to promote your participation in local events. Share updates and highlights to generate buzz and attract attendees to your booth or establishment. Offer Exclusive Deals: Create promotions tied to local events, enticing attendees to visit your business. These marketing campaigns enhance customer acquisition and drive foot traffic. By implementing these local marketing ideas, your small business can enhance its community presence while effectively connecting with potential customers. Digital Marketing for Local Businesses Digital marketing serves as a critical strategy for small businesses aiming to enhance visibility and foster community connections. By implementing tailored tactics, you can significantly drive customer engagement and conversions. Utilizing Social Media Platforms Social media platforms offer tremendous opportunities for small businesses to engage with the local community. You can: Engage with the Local Community: Join local Facebook groups and LinkedIn communities relevant to your industry. Share valuable insights, respond to questions, and contribute to discussions to build trust and authority. Attend and Engage with Local Events: Participate in community activities like festivals and charity fundraisers. Create live updates, share photos, and use event-specific hashtags to boost your visibility among potential customers. By actively managing your social media presence, you can enhance brand engagement and customer retention. Search Engine Optimization for Local Reach Search engine optimization (SEO) focuses on improving your visibility in local search results. For effective local reach, consider these strategies: Optimize Business Listings: Ensure your business is listed accurately on platforms such as Google My Business and Yelp. Correct information increases your chances of being featured in local searches. Utilize Local Keywords: Incorporate relevant local keywords into your website content and metadata. Phrases like “small business near me” or “[Your City] bakery” help connect you with local customers searching for your products or services. Encourage Customer Reviews: Foster customer feedback by encouraging reviews on Google and social media channels. Positive reviews enhance your online reputation and ranking in search results. Incorporating effective SEO practices can enhance your search visibility, attract targeted customers, and support your business growth. Traditional Marketing Tactics Traditional marketing tactics remain crucial for small businesses aiming to connect locally. These strategies foster community relationships and enhance brand visibility. Print Advertising Strategies Utilizing print advertising effectively boosts local awareness. Distributing handouts like flyers, brochures, and business cards at key locations increases exposure. Ensure your materials highlight your services and contact information clearly. Direct mail marketing excels in building personal connections with potential customers. Sending letters or postcards to targeted areas encourages recipients to engage with your business. This approach not only promotes your business but nurtures community ties. Networking with Local Businesses Networking with local businesses enhances visibility and fosters collaboration. Attend local events or join community groups to meet potential partners. Building partnerships with other small businesses can lead to joint promotions that leverage each other’s customer bases. Collaboration often leads to increased customer acquisition, allowing all parties to benefit from shared resources. Communication skills play an essential role in establishing these connections, which can significantly impact your business growth. Measuring the Success of Local Marketing Measuring success in local marketing is essential for small businesses. You can use various metrics to evaluate the effectiveness of your marketing efforts. Analyzing Data and Metrics Track key metrics to assess your local marketing strategies. Focus on the following: Local Business Reputation: Monitor the volume of reviews, trending sentiment, owner response rates, and average star ratings. This data reveals customer satisfaction and highlights areas for improvement. Net Promoter Score (NPS): Utilize survey questions to measure customer satisfaction and loyalty. NPS often predicts the longevity of your small business. Engagement Metrics: Analyze clicks for actions such as call-to-call, website visits, driving directions, and appointment bookings. Understanding these interactions provides insights into customer intent. Traffic and Rankings: Employ tools like Google Analytics to assess website traffic sources and search rankings. This data helps measure your local SEO success and overall online visibility. Adjusting Strategies Based on Feedback Adjust your marketing strategies based on customer feedback and the metrics you gather. Consider the following approaches: Customer Feedback: Regularly collect and analyze customer feedback. Implement changes as needed to improve customer service and satisfaction. Performance Reviews: Conduct performance reviews of your marketing campaigns. Identify which tactics yield the best results and refine those that don’t meet expectations. Adapt Your Marketing Strategy: Adapt marketing campaigns based on data analysis. Flexibility in strategy enhances your ability to connect with local audiences and drive customer retention. Collaboration with Local Partners: Collaborate with other small businesses to expand your reach. Share insights and feedback from your combined customer base for better decision-making. Applying a data-driven approach to your local marketing strategy enhances operational efficiency and supports sustainable business growth. Conclusion Embracing local marketing ideas can transform your business and strengthen your community ties. By connecting with local audiences through personalized campaigns and engaging events, you’ll foster loyalty and increase visibility. Utilizing digital strategies like social media and local SEO is essential in today’s market. Don’t underestimate the power of traditional marketing methods either—they still hold value in building relationships. Remember to measure your efforts and adapt based on feedback. This data-driven approach will ensure your strategies remain effective and relevant. With dedication and creativity, you can make a lasting impact in your local market. Frequently Asked Questions What is local marketing? Local marketing focuses on promoting small businesses within their communities. It aims to build brand loyalty, enhance customer connections, and drive foot traffic by utilizing the unique aspects of the local area. Why is local marketing important? Local marketing is vital because it helps businesses connect with their communities. By tailoring campaigns to local needs, businesses can resonate with their audience, leading to increased customer loyalty and sales. How can businesses engage with their community? Businesses can engage with their community by hosting local events, participating in community markets, and collaborating with other local businesses. These activities create brand awareness and foster connections with potential customers. What role does social media play in local marketing? Social media is essential for local marketing as it enables businesses to interact with the community, share local events, and promote targeted offers. A strong presence on social platforms can significantly enhance visibility. How can businesses optimize for local SEO? To optimize for local SEO, businesses should maintain accurate listings on directories, use local keywords in their content, and encourage customer reviews. These practices enhance online visibility and attract local customers. What are some creative local marketing ideas? Creative local marketing ideas include organizing workshops, offering exclusive deals during local events, and collaborating with neighboring businesses for joint promotions. These strategies help increase visibility and customer engagement. How can traditional marketing complement local efforts? Traditional marketing, such as print ads and direct mail, can amplify local marketing by reaching audiences who may not engage online. Distributing flyers and brochures fosters personal connections and increases awareness in the community. What metrics should businesses track for local marketing? Key metrics for evaluating local marketing success include local reputation, Net Promoter Score (NPS), customer engagement levels, website traffic, and rankings. Tracking these helps businesses adjust strategies for better performance. How important is customer feedback in local marketing? Customer feedback is crucial as it informs businesses about community preferences, helping them tailor marketing strategies. Regularly soliciting and analyzing feedback can lead to improvements and increased customer satisfaction. How can businesses build partnerships with local firms? Businesses can build partnerships by attending local events, joining community groups, and networking with other local businesses. Collaborations can lead to joint promotions and expanded customer bases, enhancing overall visibility. Image Via Envato This article, "Creative Local Marketing Ideas to Boost Community Engagement and Sales" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I've used earbuds to help me sleep for a while now, but I never expected a company to actually make earbuds specifically for sleeping. Anker's Soundcore Sleep A20 are exactly that: earbuds designed to block out excess noise without pressing uncomfortably against your ear. I've been using them for a year and can't recommend them enough. Right now, these sleep earbuds are on sale for $119.99 (originally $149.99)—that is the lowest price they've been, according to price tracking tools. Soundcore Sleep A20 $119.99 at Amazon $149.99 Save $30.00 Get Deal Get Deal $119.99 at Amazon $149.99 Save $30.00 The Sleep A20 are not active noise canceling earbuds, which is how they're able to have such a small, unobtrusive form factor. Instead, they use the in-ear seal to create a natural noise blocker, which, in my opinion, works well enough to block out sounds. They fit quite comfortably and don't press against your ear when you sleep on your side. Very rarely do I wake up with one of them lost in the covers after falling off during the night, but it does happen occasionally (you can use the Find Device feature, which emits a loud sound through the earbuds). The battery life is 14 hours on sleep mode, which includes sounds from the Soundcore app (think like white noise or relaxing sounds). If you have it in Bluetooth mode, where you can listen to Spotify or whatever you want, it's eight hours, but the charging case gives it a total life of up to 80 hours between plug-ins. The companion app is great, with many useful features for sleeping. You can turn your earbuds off after a set amount of time, have a sleep tracker that records your sleep data, a smart volume feature that increases or decreases in volume depending on the sound in your room, full EQ, and other features. View the full article

Ministers urged to review Beijing’s role in critical national infrastructure and supply chainsView the full article

Governor Christopher Waller warns that should The President resume steep duties growth will ‘slow to a crawl’View the full article

Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression share, which measures how often their ads appear compared to eligibility, dropped sharply before disappearing completely from advertiser auction data by April 12. The timing coincided with the The President administration’s hardened stance on Chinese imports, raising tariffs to 125% while maintaining a more moderate approach to other trading partners. First seen. Mike Ryan, head of ecommerce insights at Smarter Ecommerce, shared this news on LinkedIn: Between the lines. Temu’s business model relied on heavily subsidized orders from parent company PDD to drive market share growth, despite operating at a loss on individual sales. New tariffs, combined with crackdowns on “de minimis” import loopholes, have severely undermined Temu’s direct-from-manufacturer approach. The company’s inability to maintain app performance without advertising for even a single day demonstrates the fragility of its market position. Why we care. Ecommerce advertisers may experience temporary relief in digital advertising costs as Temu’s aggressive spending vanishes from auction platforms. Similar rapid market exits (e.g., Amazon during early pandemic lockdowns) led to drops in cost-per-click metrics. Some reduction in CPM rates is expected, potentially lowering both CPC and cost-per-conversion for remaining advertisers. Tariffs. The underlying causes of Temu’s retreat (tariffs and import restrictions) could ultimately prove more damaging to the ecommerce landscape, particularly for small and medium-sized businesses. Bottom line. Unlike failed competitor Wish.com, Temu’s parent company remains fundamentally sound. With U.S. trade policy still in flux and facing internal opposition even within the administration, Temu’s retreat may not be permanent. View the full article

There are two kinds of iPad fans in this world: those who love the tablet just the way it is, and those who desperately wish Apple would make a touchscreen Mac, already. While Apple may never bring macOS to the iPad (at least, not in my lifetime), there's reason to believe Apple's tablet might soon be closing the computing gap between it and the Mac. Could iPadOS 19 finally solve the iPad's multitasking problem? According to Bloomberg's Mark Gurman, Apple is planning a sizable overhaul to its tablets with iPadOS 19. Gurman's sources say the changes this year focus on "productivity, multitasking and app window management." It seems the team wants the iPad to function more like a Mac than it currently does. If true, this is fantastic news—at least, for those of us who find iPadOS a bit lacking. I really do enjoy my iPad for certain tasks, and, in theory, it should be my go-to computing device. (My Mac doesn't have a touchscreen or a stylus, after all.) But more often than not, I find myself returning to my MacBook for most applications that aren't simple web browsing, messaging, or content consumption. Despite 15 years of the iPad, our modern digital world is still optimized for a desktop computing experience. That said, Apple has made meaningful changes to the iPad over the years to mimic that desktop computing experience. Multitasking, for example, has gone through multiple iterations over the years. In fact, right now, you have two choices when it comes to multitasking: You can stick with the basic experience, which lets you lock two apps side-by-side in "Split View," and show or hide another iOS-like window as a "Slide Over." Or, you can use Stage Manager, which Apple introduced with iPadOS 16.1. Stage Manager lets you add up to four floating, resizable windows to the main display at once, or connect an external display to add even more. It definitely acts more like macOS than the traditional multitasking function in iPadOS, but it's far from a comparable replacement—the overall experience is a bit buggy, and the resized app windows aren't nearly as optimized as they would be on macOS. I thought I'd love it when Apple first launched the feature, but the more I used it, the more I just wanted my Mac back. The best way to use an iPad at the moment, in my opinion, is one app at a time. macOS is not coming to the iPadGurman doesn't share many details about Apple's plans to make iPadOS more like macOS, but he does add an important point here: If you're hoping the company will simply bring the Mac's operating system to the iPad, keep dreaming. Your iPad will still be running iPadOS, and your Mac will still be running macOS. While it would be great if Apple configured a version of macOS optimized for its large touchscreen devices, the company won't do it—likely because it would cannibalize Mac sales. In Apple's view, the best-case scenario is to make the iPad good enough for people to buy, while also buying a Mac for the things the iPad can't do. It's kind of like Trader Joe's: You love it for what it's best at, but once you leave, you have to stop at a normal grocery store for the things Trader Joe's doesn't carry. I'm not sure what Apple plans to do here to make the iPad more productive, with improved multitasking and app window management. If macOS itself isn't the goal here, perhaps we can expect more macOS-like windows and behaviors: Maybe it'll still be iPadOS, but resized windows won't feel like glorified iOS apps. Perhaps you could run more windows at once, or have easy app-switching without the windows moving around at random. Any of these idea would be an improvement over what we currently have. While I would love a true Mac tablet, if iPadOS 19 makes my iPad more usable as a computer, that might be good enough for me. View the full article

Attention! There is now just one day left until the deadline for this year’s tax filing. And the Internal Revenue Service (IRS) has already reminded taxpayers to “act now” to pay whatever they owe on their 2024 taxes, or request an extension, before April 15. Fewer Americans have filed their federal taxes, and more have requested extensions, compared with the same period last year, according to CNN, which reviewed the IRS data. According to those numbers, as of March 21, the IRS had received nearly one million fewer tax returns, or 1.1% less, than it received in the same point in the filing cycle last year. While experts told CNN this was not a reason for concern, and that in fact, previous years also showed declines over the same period, there is a lot that’s different about this year’s tax season. It comes amid massive IRS staff cuts (with more likely on the way) due to interference from Elon Musk’s Department of Government Efficiency (DOGE); and internal conflicts inside the agency, underscored by the recent resignation of the acting IRS chair, stemming from DOGE’s attempts to access millions of taxpayers’ personal and financial data, including that of undocumented immigrants. Tax experts told Kiplinger they have noticed a host of problems this tax season, including delays, a lack of customer service, and audit errors. In addition, DOGE’s mandatory return-to-work policy appears to be wreaking havoc at the agency, resulting in staffers having to work out of cafeterias and conference rooms due to a lack of space, as they navigate hallways littered with boxes of paperwork, according to Business Insider, which spoke with eight IRS employees. IRS: ‘There is still time to file electronically” The agency said there is still time to file federal income tax returns electronically to receive a refund via direct deposit. Filing electronically is usually the fastest way to receive tax refunds. “Filing electronically reduces tax return errors as tax software does the calculations, flags common errors and prompts taxpayers for missing information,” the IRS said in a statement. “Most taxpayers qualify for electronic filing at no cost and, when they choose direct deposit, usually receive their refund within 21 days.” Free electronic tax filing options Taxpayers with an adjusted gross income of $84,000 or less in 2024 can use IRS Free File, the IRS’s own electronic filing software, from now until October 15. Meanwhile, the IRS’s Direct File is available to eligible taxpayers in 25 states to file their 2024 federal tax returns online directly with the IRS. Go to the Direct File website for more information about Direct File eligibility and the 25 participating states. View the full article

Sharp market reversals have wrongfooted many computer-driven traders betting on market trendsView the full article

AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s March 2025 core update. By the numbers. The overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March 2025 core update. Why we care. Tens of millions of searches per day now feature AI-generated summaries that don’t cite the highest-ranked results from organic search. The good news? Pages ranking outside Google’s top 10 positions now have a better shot at being cited in AI Overviews. But. This appears to be a major shift in how Google is synthesizing information via its AI-generated answers. The change could pose new visibility and attribution (and even more rank tracking) challenges. Other ongoing challenges: Traffic from AI Overviews to websites seems minimal and typically leads to few or zero clicks. Organic click-through rates are dropping. You are also (again) competing with Google, which just rolled out links in AI Overviews to its own search results. The big picture. Google’s John Mueller confirmed that Google AI Overviews are impacted by core updates. BrightEdge’s latest finding seems to be further confirmation of that. Mueller said last August: “These are a part of search, and core updates affect search, so yes.” What’s next. We will continue to watch how Google’s AI Overviews and core updates impact organic traffic (that “necessary evil” which makes it possible for websites to exist and Google to have all the fresh, helpful content it needs). Dig deeper. Google AI Overviews spiked during March 2025 core update View the full article

Key Takeaways Diverse Woodworking Opportunities: There are numerous woodworking projects suitable for all skill levels, including furniture, home decor, toys, and garden planters, that can be turned into profitable ventures. Focus on Customization: Creating custom designs and personalized items increases customer satisfaction and encourages repeat purchases, making your products more appealing to buyers. Sustainability Matters: Using eco-friendly materials and practices resonates with consumers, making items like upcycled wood products and handcrafted toys desirable in the market. Effective Marketing Strategies: Utilize online platforms like Etsy and social media to showcase your craftsmanship, engage with potential customers, and reach a wider audience interested in unique handmade goods. Participate in Local Markets: Attending craft fairs and local artisan markets helps you connect directly with customers, allowing you to present your products in person and gain valuable feedback. Quality Craftsmanship is Key: Focus on producing high-quality, unique items that stand out in the competitive craft industry, highlighting your skills and artistic vision to attract discerning buyers. If you’ve got a passion for woodworking, turning that hobby into a profitable venture could be your next big step. With the right projects, you can create beautiful and functional items that not only showcase your skills but also attract buyers. Whether you’re a seasoned woodworker or just starting out, there are countless opportunities to craft items that people will love. Best Woodworking Projects to Sell Woodworking offers numerous profitable avenues for small businesses. Choose projects that showcase your craftsmanship and appeal to market demands. Here are some top woodworking projects you can create: Furniture Create handmade furniture like tables, chairs, and shelves. Custom designs cater to individual customer needs. Popular styles include rustic, modern, and minimalist. Home Decor Produce artisan home decor items such as wooden signs, frames, and carvings. Unique items highlight your craftsmanship and add character to any space. Toys Design handcrafted toys that are safe and durable. Focus on eco-friendly materials to attract parents who value sustainable products. Storage Solutions Offer creative storage solutions like wooden organizers, coat racks, and shelves. Customizable options appeal to customers looking for personalized gifts. Kitchen Items Craft unique kitchen products like cutting boards, utensil holders, and serving trays. Upcycled wood can enhance the eco-friendly aspect of these handmade goods. Planters Create stylish wooden planters for indoor and outdoor use. Handmade planters can attract gardening enthusiasts and those seeking to add greenery to their spaces. Outdoor Furniture Build outdoor furniture including benches, picnic tables, and adirondack chairs. Durable designs that withstand weather conditions can attract buyers at local artisan markets or craft fairs. Pet Accessories Craft handmade pet beds, toys, and feeding stations. Custom designs cater to pet owners who appreciate unique and high-quality products. Artwork Produce wooden wall art and sculptures. Artistic pieces can add a distinct touch to homes, appealing to a niche market of art collectors. Custom Requests Foster a relationship with your customers through made-to-order pieces. Personalized items increase customer satisfaction and encourage repeat business. Each of these woodworking projects can become a successful venture for your small business. Leverage platforms like Etsy or craft fairs to reach a wider audience and showcase your handcrafted goods. Focus on quality, sustainability, and unique designs to stand out in the competitive craft industry. Beginner-Friendly Woodworking Projects You can embark on various beginner-friendly woodworking projects that not only enhance your craftsmanship but also serve as profitable handmade goods. These easy-to-create items attract buyers looking for unique, quality products. Simple Birdhouses Building simple birdhouses offers a rewarding opportunity for you to showcase your craftsmanship. These projects require basic materials and tools, making them ideal for beginners. Materials Needed: Gather a 1 x 6 board, 1/4-inch plywood, exterior wood glue, 1 1/4-inch nails, exterior wood filler, paint brush, rope or twine for hanging, sanding sponge, and either wood stain or exterior paint. Tools Required: Use a drill/driver, drill bit, hole saw or paddle bit, miter saw, nail gun, and pliers for efficient assembly. Construction: Pre-cutting the parts simplifies the assembly. Create an entrance hole of about 1 3/4 inches in diameter to attract various bird species. Customize the size of the entrance hole to cater to different birds, enhancing the appeal of your handmade birdhouses in local artisan markets and online platforms like Etsy. Rustic Shelves Crafting rustic shelves represents another profitable woodworking venture that combines functionality with aesthetics. Materials Needed: Utilize reclaimed wood, brackets or support hardware, wood screws, and wood stain or finish, ensuring the use of sustainable materials for eco-conscious products. Tools Required: Get a miter saw, drill/driver, level, and sandpaper for smooth finishes that reflect your commitment to craftsmanship. Construction: Start by cutting the wood to desired sizes for a rustic look. Assemble the shelves using brackets for stability and style. Personalization options for size and finish can attract buyers looking for custom designs in handmade home decor. Promote these rustic shelves at craft fairs or through your small business online, emphasizing their unique, handmade quality. By focusing on simple yet appealing woodworking projects, you can create attractive products that enhance your craft business’s offerings. Intermediate Woodworking Projects Intermediate woodworking projects can help you elevate your craft while creating profitable handmade goods. Two popular options that resonate well in the market are coffee tables and garden planters. Coffee Tables Coffee tables rank among the top-selling handmade furniture items. Their popularity stems from their functionality and the potential for customization to match diverse home decor styles. Building a coffee table demands an intermediate to advanced skill level. You’ll need to make precise cuts, assemble the frame, and often incorporate decorative elements like live edge wood or intricate designs. The cost of materials can vary significantly based on wood type; premium choices can increase your production costs but often lead to higher selling prices. Focusing on unique designs or bespoke items can attract buyers looking for artisan-quality furniture. Garden Planters Garden planters present another lucrative opportunity for woodworking small businesses. They’re increasingly popular as more people invest in eco-friendly, sustainable home products. Crafting planters allows for creativity, enabling you to design custom products that cater to various gardening styles. Depending on the size and type of planters, materials can range from affordable to premium, impacting your profit margins. You can enhance your offerings by incorporating innovative designs, such as tiered or vertical planters. Personalized touches, like hand-painted finishes or unique shapes, further distinguish your products in the artisan market and appeal to eco-conscious consumers. Advanced Woodworking Projects Advanced woodworking projects offer you lucrative opportunities to craft unique items that appeal to a diverse market. Focusing on custom designs and quality craftsmanship leads to high-value handmade products. Custom Furniture Custom furniture stands out in the artisan market due to its unique appeal and high demand. Coffee tables and end tables, in particular, command premium prices. They can be tailored to various styles, including mid-century modern and rustic farmhouse. Using quality materials and intricate craftsmanship enhances both aesthetic value and functionality, making these pieces attractive to buyers seeking bespoke items. Consider offering a made-to-order service to provide personalized options that further elevate your small business. Unique Home Decor Items Unique home decor items play a significant role in the craft industry. Handmade wall art, artisan shelves, and hand-painted accents bring character to any space. These one-of-a-kind items resonate well with customers looking for distinctive touches in their homes. Incorporating elements such as eco-friendly finishes and upcycled materials can draw attention to the sustainability aspect of your products. Focusing on innovative designs and quality craftsmanship will position your handmade goods favorably in the local artisan market. Marketing Your Woodworking Projects Marketing your woodworking projects effectively ensures you reach the right audience for your handmade goods. Identifying platforms and strategies that showcase your craftsmanship attracts potential buyers interested in unique items. Online Selling Platforms Utilize online platforms like Etsy to promote your handmade products. Etsy allows you to connect with a global audience looking for artisan goods, and its user-friendly interface simplifies the selling process. Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords related to woodworking and custom designs. Consider utilizing social media channels like Instagram and Pinterest to showcase your projects visually, driving traffic to your online store. Engaging with your audience through posts about your craftsmanship and the story behind each piece fosters a loyal customer base and increases visibility within the craft industry. Craft Fairs and Local Markets Participating in local craft fairs and markets opens opportunities for showcasing your handmade furniture and home decor. These venues allow you to connect directly with potential customers, presenting your unique items in person. Prepare an eye-catching booth displaying your handcrafted goods, highlighting their quality and craftsmanship. Consider offering demonstrations of your woodworking techniques to engage visitors and establish credibility as a craftsman. Networking with other local artisans can also provide valuable insights into market trends and collaborative opportunities, further enhancing your small business’s reach and reputation in the artisan market. Conclusion Embracing woodworking as a business can be incredibly rewarding. By selecting the right projects and focusing on quality craftsmanship you can create items that resonate with buyers. Whether you’re a beginner or an advanced woodworker there’s a market waiting for your unique creations. Remember to leverage online platforms and local markets to showcase your work. Engaging with your audience through social media can also enhance your visibility and attract potential customers. As you refine your skills and explore new designs you’ll find endless opportunities to turn your passion into profit. So get started and let your creativity shine in the woodworking world. Frequently Asked Questions Can I turn my woodworking hobby into a business? Yes, many woodworkers successfully turn their hobby into a profitable business by creating unique and functional items that appeal to buyers. With quality craftsmanship and the right marketing, you can attract a good customer base. What are some profitable woodworking projects I can start with? Some profitable woodworking projects include handmade furniture, artisan home decor, handcrafted toys, and creative storage solutions. Focus on unique items that cater to market trends to increase profitability. What are beginner-friendly woodworking projects? Beginner-friendly woodworking projects include building birdhouses and crafting rustic shelves. These projects enhance your skills while serving as profitable handmade goods for sale. What intermediate woodworking projects should I consider? Intermediate woodworking projects like coffee tables and garden planters can increase your craft’s value. These items are functional and customizable, making them appealing in the market. What are advanced woodworking opportunities? For advanced woodworkers, custom furniture, especially coffee and end tables, can command premium prices. Unique home decor items like handmade wall art also attract buyers looking for distinctive pieces. How can I market my woodworking projects effectively? Utilize online platforms like Etsy, and optimize your product listings with high-quality images and detailed descriptions. Social media, such as Instagram and Pinterest, can visually showcase your work and engage potential customers. Where can I sell my woodworking creations? You can sell your woodworking creations on online platforms like Etsy, at local craft fairs, and markets. These venues allow you to connect directly with customers and establish credibility. What should I focus on to stand out in the woodworking market? Focusing on quality, sustainability, and unique designs will help you stand out. Understand market demands and showcase your craftsmanship to attract more buyers. Image Via Envato This article, "Profitable Woodworking Projects to Sell for Your Creative Business" was first published on Small Business Trends View the full article

Key Takeaways Diverse Woodworking Opportunities: There are numerous woodworking projects suitable for all skill levels, including furniture, home decor, toys, and garden planters, that can be turned into profitable ventures. Focus on Customization: Creating custom designs and personalized items increases customer satisfaction and encourages repeat purchases, making your products more appealing to buyers. Sustainability Matters: Using eco-friendly materials and practices resonates with consumers, making items like upcycled wood products and handcrafted toys desirable in the market. Effective Marketing Strategies: Utilize online platforms like Etsy and social media to showcase your craftsmanship, engage with potential customers, and reach a wider audience interested in unique handmade goods. Participate in Local Markets: Attending craft fairs and local artisan markets helps you connect directly with customers, allowing you to present your products in person and gain valuable feedback. Quality Craftsmanship is Key: Focus on producing high-quality, unique items that stand out in the competitive craft industry, highlighting your skills and artistic vision to attract discerning buyers. If you’ve got a passion for woodworking, turning that hobby into a profitable venture could be your next big step. With the right projects, you can create beautiful and functional items that not only showcase your skills but also attract buyers. Whether you’re a seasoned woodworker or just starting out, there are countless opportunities to craft items that people will love. Best Woodworking Projects to Sell Woodworking offers numerous profitable avenues for small businesses. Choose projects that showcase your craftsmanship and appeal to market demands. Here are some top woodworking projects you can create: Furniture Create handmade furniture like tables, chairs, and shelves. Custom designs cater to individual customer needs. Popular styles include rustic, modern, and minimalist. Home Decor Produce artisan home decor items such as wooden signs, frames, and carvings. Unique items highlight your craftsmanship and add character to any space. Toys Design handcrafted toys that are safe and durable. Focus on eco-friendly materials to attract parents who value sustainable products. Storage Solutions Offer creative storage solutions like wooden organizers, coat racks, and shelves. Customizable options appeal to customers looking for personalized gifts. Kitchen Items Craft unique kitchen products like cutting boards, utensil holders, and serving trays. Upcycled wood can enhance the eco-friendly aspect of these handmade goods. Planters Create stylish wooden planters for indoor and outdoor use. Handmade planters can attract gardening enthusiasts and those seeking to add greenery to their spaces. Outdoor Furniture Build outdoor furniture including benches, picnic tables, and adirondack chairs. Durable designs that withstand weather conditions can attract buyers at local artisan markets or craft fairs. Pet Accessories Craft handmade pet beds, toys, and feeding stations. Custom designs cater to pet owners who appreciate unique and high-quality products. Artwork Produce wooden wall art and sculptures. Artistic pieces can add a distinct touch to homes, appealing to a niche market of art collectors. Custom Requests Foster a relationship with your customers through made-to-order pieces. Personalized items increase customer satisfaction and encourage repeat business. Each of these woodworking projects can become a successful venture for your small business. Leverage platforms like Etsy or craft fairs to reach a wider audience and showcase your handcrafted goods. Focus on quality, sustainability, and unique designs to stand out in the competitive craft industry. Beginner-Friendly Woodworking Projects You can embark on various beginner-friendly woodworking projects that not only enhance your craftsmanship but also serve as profitable handmade goods. These easy-to-create items attract buyers looking for unique, quality products. Simple Birdhouses Building simple birdhouses offers a rewarding opportunity for you to showcase your craftsmanship. These projects require basic materials and tools, making them ideal for beginners. Materials Needed: Gather a 1 x 6 board, 1/4-inch plywood, exterior wood glue, 1 1/4-inch nails, exterior wood filler, paint brush, rope or twine for hanging, sanding sponge, and either wood stain or exterior paint. Tools Required: Use a drill/driver, drill bit, hole saw or paddle bit, miter saw, nail gun, and pliers for efficient assembly. Construction: Pre-cutting the parts simplifies the assembly. Create an entrance hole of about 1 3/4 inches in diameter to attract various bird species. Customize the size of the entrance hole to cater to different birds, enhancing the appeal of your handmade birdhouses in local artisan markets and online platforms like Etsy. Rustic Shelves Crafting rustic shelves represents another profitable woodworking venture that combines functionality with aesthetics. Materials Needed: Utilize reclaimed wood, brackets or support hardware, wood screws, and wood stain or finish, ensuring the use of sustainable materials for eco-conscious products. Tools Required: Get a miter saw, drill/driver, level, and sandpaper for smooth finishes that reflect your commitment to craftsmanship. Construction: Start by cutting the wood to desired sizes for a rustic look. Assemble the shelves using brackets for stability and style. Personalization options for size and finish can attract buyers looking for custom designs in handmade home decor. Promote these rustic shelves at craft fairs or through your small business online, emphasizing their unique, handmade quality. By focusing on simple yet appealing woodworking projects, you can create attractive products that enhance your craft business’s offerings. Intermediate Woodworking Projects Intermediate woodworking projects can help you elevate your craft while creating profitable handmade goods. Two popular options that resonate well in the market are coffee tables and garden planters. Coffee Tables Coffee tables rank among the top-selling handmade furniture items. Their popularity stems from their functionality and the potential for customization to match diverse home decor styles. Building a coffee table demands an intermediate to advanced skill level. You’ll need to make precise cuts, assemble the frame, and often incorporate decorative elements like live edge wood or intricate designs. The cost of materials can vary significantly based on wood type; premium choices can increase your production costs but often lead to higher selling prices. Focusing on unique designs or bespoke items can attract buyers looking for artisan-quality furniture. Garden Planters Garden planters present another lucrative opportunity for woodworking small businesses. They’re increasingly popular as more people invest in eco-friendly, sustainable home products. Crafting planters allows for creativity, enabling you to design custom products that cater to various gardening styles. Depending on the size and type of planters, materials can range from affordable to premium, impacting your profit margins. You can enhance your offerings by incorporating innovative designs, such as tiered or vertical planters. Personalized touches, like hand-painted finishes or unique shapes, further distinguish your products in the artisan market and appeal to eco-conscious consumers. Advanced Woodworking Projects Advanced woodworking projects offer you lucrative opportunities to craft unique items that appeal to a diverse market. Focusing on custom designs and quality craftsmanship leads to high-value handmade products. Custom Furniture Custom furniture stands out in the artisan market due to its unique appeal and high demand. Coffee tables and end tables, in particular, command premium prices. They can be tailored to various styles, including mid-century modern and rustic farmhouse. Using quality materials and intricate craftsmanship enhances both aesthetic value and functionality, making these pieces attractive to buyers seeking bespoke items. Consider offering a made-to-order service to provide personalized options that further elevate your small business. Unique Home Decor Items Unique home decor items play a significant role in the craft industry. Handmade wall art, artisan shelves, and hand-painted accents bring character to any space. These one-of-a-kind items resonate well with customers looking for distinctive touches in their homes. Incorporating elements such as eco-friendly finishes and upcycled materials can draw attention to the sustainability aspect of your products. Focusing on innovative designs and quality craftsmanship will position your handmade goods favorably in the local artisan market. Marketing Your Woodworking Projects Marketing your woodworking projects effectively ensures you reach the right audience for your handmade goods. Identifying platforms and strategies that showcase your craftsmanship attracts potential buyers interested in unique items. Online Selling Platforms Utilize online platforms like Etsy to promote your handmade products. Etsy allows you to connect with a global audience looking for artisan goods, and its user-friendly interface simplifies the selling process. Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords related to woodworking and custom designs. Consider utilizing social media channels like Instagram and Pinterest to showcase your projects visually, driving traffic to your online store. Engaging with your audience through posts about your craftsmanship and the story behind each piece fosters a loyal customer base and increases visibility within the craft industry. Craft Fairs and Local Markets Participating in local craft fairs and markets opens opportunities for showcasing your handmade furniture and home decor. These venues allow you to connect directly with potential customers, presenting your unique items in person. Prepare an eye-catching booth displaying your handcrafted goods, highlighting their quality and craftsmanship. Consider offering demonstrations of your woodworking techniques to engage visitors and establish credibility as a craftsman. Networking with other local artisans can also provide valuable insights into market trends and collaborative opportunities, further enhancing your small business’s reach and reputation in the artisan market. Conclusion Embracing woodworking as a business can be incredibly rewarding. By selecting the right projects and focusing on quality craftsmanship you can create items that resonate with buyers. Whether you’re a beginner or an advanced woodworker there’s a market waiting for your unique creations. Remember to leverage online platforms and local markets to showcase your work. Engaging with your audience through social media can also enhance your visibility and attract potential customers. As you refine your skills and explore new designs you’ll find endless opportunities to turn your passion into profit. So get started and let your creativity shine in the woodworking world. Frequently Asked Questions Can I turn my woodworking hobby into a business? Yes, many woodworkers successfully turn their hobby into a profitable business by creating unique and functional items that appeal to buyers. With quality craftsmanship and the right marketing, you can attract a good customer base. What are some profitable woodworking projects I can start with? Some profitable woodworking projects include handmade furniture, artisan home decor, handcrafted toys, and creative storage solutions. Focus on unique items that cater to market trends to increase profitability. What are beginner-friendly woodworking projects? Beginner-friendly woodworking projects include building birdhouses and crafting rustic shelves. These projects enhance your skills while serving as profitable handmade goods for sale. What intermediate woodworking projects should I consider? Intermediate woodworking projects like coffee tables and garden planters can increase your craft’s value. These items are functional and customizable, making them appealing in the market. What are advanced woodworking opportunities? For advanced woodworkers, custom furniture, especially coffee and end tables, can command premium prices. Unique home decor items like handmade wall art also attract buyers looking for distinctive pieces. How can I market my woodworking projects effectively? Utilize online platforms like Etsy, and optimize your product listings with high-quality images and detailed descriptions. Social media, such as Instagram and Pinterest, can visually showcase your work and engage potential customers. Where can I sell my woodworking creations? You can sell your woodworking creations on online platforms like Etsy, at local craft fairs, and markets. These venues allow you to connect directly with customers and establish credibility. What should I focus on to stand out in the woodworking market? Focusing on quality, sustainability, and unique designs will help you stand out. Understand market demands and showcase your craftsmanship to attract more buyers. Image Via Envato This article, "Profitable Woodworking Projects to Sell for Your Creative Business" was first published on Small Business Trends View the full article

With the April 15 tax deadline looming tomorrow, many Americans are rushing to complete their returns. Personally, my phone is blowing up with all my procrastinator friends asking last-minute questions. And good for them for making the deadline at all, no matter how frenzied. But what happens if you miss the deadline? The consequences vary dramatically depending on whether you simply file late or don't file at all. Let's take a look at what happens in either scenario, and what options you have if you're not ready to file by tomorrow. What happens if you file your taxes late?First off, it's important to clarify the difference between failure to file and failure to pay. Failure to file refers to neglecting to submit tax returns by the filing deadline, while failure to pay occurs when taxes owed are not remitted by the due date. The most important piece of advice here: File even if you can't pay. Filing on time avoids the failure-to-file penalty, which is typically higher than the failure-to-pay penalty. Requesting an extensionThe good news is that the IRS offers a six-month extension for anyone who needs more time to prepare their tax return. That means as long as you request an extension by tomorrow, you have until Oct. 15 to file without penalties. Here's what you need to know: File Form 4868 ("Application for Automatic Extension of Time to File U.S. Individual Income Tax Return") by April 15 This gives you until October 15, 2025, to file your complete tax return Important: An extension to file is NOT an extension to pay any taxes owed You still need to estimate and pay any taxes due by April 15 to avoid penalties Filing an extension is completely legal and doesn't increase your audit risk—but tomorrow is the last day to get your request in for this avenue. Penalties for late payment (even with an extension)Like I mention above, there's a big difference between failure to file and failure to pay. The IRS imposes a failure to pay penalty one-half of one percent (0.5%) for each month, or part of a month, up to a maximum of 25% of the amount of tax that remains unpaid from the due date of the return until the tax is paid in full. Interest accrues on both unpaid taxes and penalties from the due date until the debt is settled. These penalties apply from April 15 until you pay your tax bill in full. State tax considerationsMost states follow similar extension rules to the federal government, but deadlines and specific requirements vary. Check with your state's tax agency for their specific extension procedures. What happens if you don't file your taxes at all?Failing to file your tax return at all is much more serious than filing late, with consequences that can include: Severe financial penaltiesIf you owe the federal government money, the failure-to-file penalty is around 5% of the unpaid taxes due each month until you hit the 25% maximum. This penalty is ten times higher than the failure-to-pay penalty. After 60 days, you will be charged $485, or 100% of the tax due (whichever is less). Plus, the same interest charges that apply to late payments also apply here. Loss of refundsIf you're due a refund, you generally won't face penalties for filing late. However, you must file within three years of the original due date to claim your refund. After three years, you permanently forfeit your refund. IRS enforcement actionsFor persistent non-filers who owe taxes, the IRS can take increasingly severe actions: Tax liens against your property Wage garnishment Seizure of assets The IRS may file a "Substitute for Return" (SFR) on your behalf, which won't include deductions or credits you might qualify for, and often results in a higher tax bill than if you had filed yourself. Criminal prosecutionIn extreme cases of willful non-filing, especially if combined with other tax evasion tactics, you could face criminal charges for tax evasion. That means penalties up to $100,000 and five years imprisonment. Luckily, the IRS typically pursues criminal charges only in cases of deliberate fraud or persistent non-compliance—not simple mistakes or procrastination. What to do if you can't payIf your reason for not filing is an inability to pay, remember: File anyway: The penalties for not filing are much worse than those for not paying. Request a payment plan: The IRS offers installment agreements for taxpayers who can't pay in full. Consider an "Offer in Compromise": In cases of serious financial hardship, the IRS may settle for less than the full amount owed. Request "Currently Not Collectible" status: If you're facing extreme financial hardship, the IRS may temporarily halt collection efforts. To find out more about the payment options above, here's the best way to reach an agent at the IRS. The bottom lineMissing the tax deadline isn't ideal, but filing an extension is straightforward and gives you breathing room to prepare your return properly. The critical thing to remember is that it's always better to file—even if you can't pay what you owe—than not to file at all. The penalties for non-filing are substantially higher and can lead to much more serious consequences. If you're pressed for time with tomorrow's deadline approaching, consider filing an extension today and then addressing your complete tax situation when you have more time to prepare properly. This could also buy you time to consult with a qualified tax professional. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: About a year and a half ago, I was forced to lay off multiple employees. I was truly heartbroken to see most of them go. But there were two employees I swore I’d never hire back. They both did fairly decent work, but were bullies who fed off of one another’s bad behavior. They were constantly in my office explaining why they’d said something nasty to one of their coworkers or why they’d ransacked another’s belongings. They were also blatantly disrespectful to me. One was far worse than the other, though. Now that we’re hiring again, employees have contacted me and asked for their jobs back. I’ve told the particularly awful one that she has to reapply and be considered along with other applicants (though I have no intention of hiring her back). She hasn’t bothered to reapply because she feels she’s entitled to her job back and has decided to text/call me incessantly. Obviously, my answer is still no. I’m on the fence about hiring the other employee back. She hasn’t badgered me to make a hiring decision and has handled the idea of reapplying with far more grace than her colleague. And when she worked for me, she was a lot nicer to others when her unpleasant colleague wasn’t around. My fear is that, if she were to reapply and be hired back, she’d become the new bully. Is this fear justified? Should I take a chance on her … again? I work in a very tough hiring market and new talent has been tough to come by. I answer this question — and three others — over at Inc. today, where I’m revisiting letters that have been buried in the archives here from years ago (and sometimes updating/expanding my answers to them). You can read it here. Other questions I’m answering there today include: How do I decline a promotion because I’d be managing someone I’m dating? My employee is pregnant — what next? Is it rude to bold and highlight key parts of an email? View the full article

A majority expressed optimism of getting listing price or more, but a new survey also found the lock-in effect still weighing on the minds of potential sellers. View the full article

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›View the full article

Weakening demand in the US and Japan drags on performance at the owner of Louis Vuitton View the full article

None of the big bank chiefs really know whether The President’s fickle policies are causing good volatility or badView the full article

Lawrence Cappello is an award-winning professor of U.S. legal & constitutional history at the University of Alabama and a graduate of New York City Public Schools. He is the author of None of Your Damn Business: Privacy in the United States from the Gilded Age to the Digital Age (University of Chicago Press) and a certified information privacy professional (CIPP/US & CIPM). His work on the right to privacy has appeared in The Wall Street Journal, The Atlantic, The Economist, The Hill, and other media outlets. What’s the big idea? In an age of constant connectivity, privacy can feel like a thing of the past—but award-winning professor Lawrence Cappello makes a compelling case for why it still matters. With 20 sharp, practical lessons, On Privacy explores how privacy protects free societies, enhances personal well-being, and is worth defending. Designed for those who want to stay connected without sacrificing their personal space, it offers clear, actionable steps to safeguard privacy in everyday life. Concise, practical, and no-nonsense, On Privacy is a must-read guide to reclaiming control in the digital age. Below, Lawrence shares five key insights from his new book, On Privacy: Twenty Lessons to Live By. Listen to the audio version—read by Lawrence himself—in the Next Big Idea App. 1. Why privacy matters. There are parts of your life that are simply nobody else’s business. That’s not paranoia—that’s just being human. It doesn’t matter if you’re liberal or conservative, rich or poor—everyone, on a fundamental level, has a desire to keep certain aspects of their life private. Privacy is essential for human dignity. Privacy acts as a shield against people who would take snippets of information out of context to attack our reputations or manipulate us for their own personal benefit. And in the internet age, this is happening a lot more often. Privacy also creates space for intimacy. We share our secrets with the people we love and trust. It’s a crucial building block for establishing the trust needed to forge and maintain deep bonds with our friends and loved ones. For many of us, these bonds are the very best part of being alive. And it keeps us from being prisoners of our recorded past. A mistake you made at 16 shouldn’t define you at 40. But without privacy, our worst moments follow us forever. It also protects our mental health. Everyone needs time alone to think, to recharge, to just be. Without privacy, we never get a break from the noise Most importantly, privacy is a precondition for freedom. Tyrants invade privacy to accumulate power, suppress dissent, and control their citizens. If a society calls itself free, it must protect privacy—because without it, freedom is just an illusion. 2. How to respond when someone says: “If you’re not doing anything wrong, you should have nothing to hide.” You’ve heard it before: “If you’re not doing anything wrong, you have nothing to hide.” That argument sounds reasonable—until you think about it for more than five seconds. People have been throwing this line around since the time of the Caesars, and it was just as stupid then as it is now. When you look at it closely, you realize this argument is just another way of saying that all secrets are bad. That privacy is only for criminals or people doing something sinful. But that’s nonsense. “Secrets aren’t sinful.” We all have secrets, and they’re not just normal—they’re essential. The secrets between romantic partners or close friends build trust and intimacy. The secrets between doctors and patients create a space where people can be honest about their health and their fears. The secrets between business associates protect innovation and keep creative ideas from being stolen. Secrets aren’t sinful. And really, how interesting can you really be if you don’t have any secrets? The problem is that all of our personal information today exists in snippets. And when taken out of context, these snippets can be twisted, misinterpreted, or weaponized against us. In the Internet Age, this happens constantly. People make snap judgments. Bad actors manipulate narratives. Reputation-damaging leaks happen in seconds. So, no, it’s not about hiding anything. It’s about controlling how we’re seen and making sure our private lives aren’t distorted or exploited by people who don’t have our best interests at heart. 3. Three quick ways you can protect your privacy right now. Cover your webcam. It sounds paranoid—until you realize that hackers can and do hijack webcams all the time. A simple slide cover or even a piece of tape blocks prying eyes. They cost about three dollars. Think about some of the more intimate things you do in front of your laptop. Now, think about the things your kids, your partner, or your loved ones might also do. Do you want a stranger in a position to record that? I don’t know one person who works in tech that doesn’t have a slide over their laptop – and you should too. Use old-school passcodes for your phone, not FaceID or fingerprints. A six-digit passcode for your phone might feel old-school, but it’s still one of the most effective ways to keep your data locked down. Biometric security like FaceID and fingerprints may feel futuristic, but they’re getting easier to hack. Nobody can hack your brain. You can be forced, legally or physically, to unlock your phone with your face or fingerprint. It’s way harder to make you spit out your passcode. Open your phone and check your app permissions. Right now, there’s a good chance some app on your phone has access to your microphone or camera, even if it doesn’t need it. Some apps default to always listening, always tracking. Take two minutes to check your settings and shut off unnecessary access. You’ll be shocked at what’s running in the background. None of these are drastic steps. They’re low effort, high reward ways to instantly boost your privacy. 4. If you want change, make privacy profitable. In America, money talks. We need to show companies that they can get rich by protecting privacy. The good news is that this is already happening. Have you seen an Apple commercial in the last couple of years? They built a whole ad campaign around the slogan “PRIVACY—THAT’S IPHONE.” Google, as well, runs ads for privacy all the time. Have you been on a subway or bus in a major metro area lately? Clever ads for VPNs are everywhere. “Did you know that the fastest-growing company in America in 2020 was a firm that helps businesses build privacy plans?” Privacy is now a commodity, and the market is responding. Privacy-first products—VPNs, encrypted messaging apps, password managers—are booming. Did you know that the fastest-growing company in America in 2020 was a firm that helps businesses build privacy plans? Why? Because consumers are demanding it. So many privacy invasions revolve around money. If we want real, lasting change, we need to make privacy profitable. That means spending money on privacy-first products and calling out companies that exploit data, because bad press affects the bottom line. If you want companies to care about privacy, make it worth their while. If you’re betting on Congress to fix this, you’ll be waiting quite a while. 5. Privacy isn’t dead. People say all the time that privacy is dead—and to those people, I say go hand your unlocked phone to a stranger for five minutes and try not to have a panic attack. If privacy were truly dead, cybersecurity wouldn’t be a trillion-dollar industry. Companies spend fortunes protecting their data. Governments guard their secrets. Even the people who claim they don’t care about privacy still use passcodes, delete messages, and think twice before posting certain things online. I’ve never met anybody who wants their text messages exposed to the public. Or their emails. Or their search history. The truth of it is that we have way less privacy than we used to, and people are exhausted. They’ve been told privacy is dead for so long that they no longer know what to fight for. “I’ve never met anybody who wants their text messages exposed to the public.” So, let’s get real about it. Instead of making privacy some impossible, all-or-nothing battle, we need to cut through the noise and focus on what kinds of privacy actually matter to people—what they instinctively protect in their daily lives. And because this issue has become so tangled, the last thing we need is academic jargon or overcomplication (and I say this as a professor). What people need are clear, practical solutions. The first step to protecting privacy is being able to explain why it matters in a way anyone can understand. That’s what this very short book is—a practical guide, written in plain-spoken language, that cuts through the complexity. So, if you’ve ever felt overwhelmed by privacy debates or know someone who has, On Privacy was written with you in mind. Let’s start having smarter, saner conversations about privacy—because it’s not dead. Privacy matters. And it is worth protecting. This article originally appeared in Next Big Idea Club magazine and is reprinted with permission. View the full article

There are numerous ways that your internet activity is tracked as you navigate from website to website, many of which you can mitigate with your choice of browser (and browser settings), as well as the use of tools like VPNs. Google Chrome remains the absolute worst browser for privacy for many reasons, but that doesn't mean the browser is free of privacy progress. In fact, the upcoming version of Chrome will finally patch a 20-year-old bug that allowed users to be tracked and profiled through their previously visited links. A privacy fix is coming to Chrome 136The issue, which Google is addressing with Chrome 136, has to do with how a user's previously clicked links are displayed from site to site. As BleepingComputer explains, Chrome stores visited links globally and allows them to be styled across sites as a different color from the default blue—even if you've clicked them from an entirely different website. For example, you might see a link as purple on one website, indicating you've visited it before, but you had first clicked that link on a different site entirely. This way of storing visited links creates significant privacy and security concerns, as it leaves users' browser history open to leaks and increases the risk of phishing and various cyber attacks. BleepingComputer reports that researchers have found multiple attacks in the past that originated from this vulnerability. Seeing as this was the way Chrome handled the situation for twenty years, that's not too surprising. That's changing with the upcoming 136 update. This version implements "triple-key partitioning," which marks links as visited only on the same site and frame origin where the link was clicked. There's also an exception for "self-links," meaning a site can display links to its own subpages as visited even if you clicked those links elsewhere on the internet—since sites already know if you've landed on these pages. What Chrome users need to doThe fix is expected to be turned on by default once Chrome 136 rolls out, but users on the current version (Chrome 135) and any previous versions back to 132 can enable it manually. Go to chrome://flags/#partition-visited-link-database-with-self-links and select Enabled from the drop-down. Note that the feature is still experimental and may not function as expected. Of course, you may simply consider switching to a browser that offers better privacy protection. (Firefox and Safari also have visited link styles concerns, though not as glaring as Chrome's.) View the full article

It’s fair to assume that most of us can relate to the famous saying, “in this world, nothing is certain except death and taxes.” This is just the second half of one of Benjamin Franklin’s last great nuggets of wisdom, but more on that to come. As Franklin would likely have reminded you, Tuesday, April 15, 2025, is the last day to file your federal income taxes for 2024. With everything going on at Elon Musk’s so-called Department of Government Efficiency (DOGE), including reported layoffs at the Internal Revenue Service (IRS), it might be tempting to try and fly under the radar this year and not file your taxes, hoping to dodge an audit. However, even with all the cuts in government jobs, this life decision will have consequences. Here’s a deeper look at Franklin’s words, an overview on potential IRS job cuts, and what could happen if you don’t file by the April 15 deadline. Some of Benjamin Franklin’s last words What the average Joe might not know is that Franklin’s proverb was first penned in November 1789 in a letter to French scientist Jean-Baptiste Le Roy, according to the National Constitution Center. It became public knowledge in 1817 when it was translated from French and printed as part of a larger collection of Franklin’s private correspondence. The reason for the letter was twofold. Franklin wanted to check up on his old friend because he hadn’t heard from him since the start of the French Revolution. He also updated Le Roy on America’s beginnings. The full quote reveals Franklin’s cautious optimism for the new country he helped create. “Our new Constitution is now established, everything seems to promise it will be durable; but, in this world, nothing is certain except death and taxes,” he wrote. He went on to discuss his own well-being. “My health continues much as it has been for some time, except that I grow thinner and weaker so that I cannot expect to hold out much longer.” Franklin’s words turned out to be a self-fulfilling prophecy of sorts as he died just five months later on April 17, 1790, in Philadelphia. How DOGE cuts will affect the IRS Since Franklin valued the checks and balances found in the constitution and spoke out against authoritarianism, it is fair to say that he might have concerns about some of the The President administration’s actions. It’s likely he would have agreed with Theodore Chuang, a U.S. District Court judge for the District of Maryland, who claims that Musk’s leadership position is unconstitutional, as Inc. reported. According to Chuang, Musk’s position violates Article II, Section 2 of the constitution, otherwise known as the “appointments clause,” because he has not been properly appointed by the president and approved by the Senate. For now, The President and Musk plan to continue their cuts. In March, CNN reported on a leaked email from DOGE that called for a 20% reduction of the IRS, which would put 18,200 individuals out of a job. According to the nonpartisan Budget Lab at Yale University, although this would save $1.4 billion in 2026, it would ultimately cost the federal government $6.8 billion in lost tax revenue. If there are fewer people to collect taxes, fewer people pay. So what if I don’t file my 2024 taxes? Just because the IRS is laying off workers, that doesn’t mean you should blow off your taxes. They help fund everything from roads to education to defense of our country. If you miss the April 15 deadline and you owe, you could be slapped with interest and fees. The amount would depend on just how late you are and how much you owe. The IRS has a breakdown of failure-to-pay penalties on its website. If you owe the federal government money, the failure-to-file penalty is around 5% of the unpaid taxes due each month until you hit the 25% maximum. After 60 days, you will be charged $485, or 100% of the tax due, whichever figure is less. If you don’t pay on time, there is an additional penalty of 0.5% of the unpaid taxes for each month. You are able to appeal penalties if you can prove that you missed the deadline due to a “reasonable cause.” These include serious illness, natural disasters, death in the family, and more. Typically, the IRS does not accept an incompetent tax professional or absence of funds excuses. I don’t owe any taxes. Do I still have to file? If you are due a refund but have not filed your taxes, you won’t face penalty fees. However, you also won’t receive your refund if you don’t file within three years. For context, the ultimate deadline to file for 2024 tax refunds is April 15, 2028. If you don’t file by then, Uncle Sam will keep your money. How do I avoid fees and interest? If you haven’t filed your taxes yet, you have until April 15 to file an extension. Use Form 4868 to give yourself the gift of more time. It’s important to note, though, that even with this extension, you still need to pay your estimated taxes to prevent pesky penalties and inconvenient interest charges. View the full article

In this guide, you’ll find everything you need to know about setting up an integration to sync ServiceNow records with Zendesk tickets using an automated 2-way flow from Unito. Since Unito is a completely customizable platform with the advantages of a no-code interface, you won’t need an IT team to deploy your first integration. No troubleshooting complex automations or working with third-party experts, either. More of a visual learner? Check out this video tutorial for a very similar integration. By the end of this guide your ServiceNow-Zendesk integration will: Create new Zendesk tickets automatically based on ServiceNow records. Create new ServiceNow records synced with Zendesk tickets. Update fields in real-time with a two-way sync when you work in either tool. In this article: Connecting ServiceNow to Unito for the first time Step 1: Connect ServiceNow and Zendesk to Unito Step 2: Choose flow direction Step 3: Build rules to sync specific work items Step 4: Set field mappings between ServiceNow and Zendesk Step 5: Launch your ServiceNow-Zendesk integration Before you sync You need to connect a ServiceNow account with CRUD rights (create, read, update, and delete) for the records and tables you plan on syncing to Unito. If you’re not sure how to do this, contact your ServiceNow admin for guidance. Connecting ServiceNow to Unito for the first time A ServiceNow admin will need to set up the initial connection between Unito and your ServiceNow account. From there, you can either connect using OAuth 2.0 or sign in with a username and password. Make sure you have the following information on hand to connect your account: ServiceNow Domain URL: https://INSTANCENAME.service-now.com OAuth 2.0: An OAuth Client ID and Secret Username: Your ServiceNow username and password Step 1. Connect ServiceNow and Zendesk to Unito Sign up for Unito. Click +Create Flow in the Unito App. Click Start Here to connect ServiceNow and Zendesk. Click +Choose account for each tool and complete the authorization process. Choose the type of ServiceNow record you want to include in your flow. Unito supports all record types, including requests and incidents. Once you’ve connected your tools, click Confirm. First time connecting tools to Unito? Check out our in-depth guide. Step 2. Choose flow direction Flow direction allows you to choose where Unito automatically creates work items to match records your team creates in ServiceNow or tickets they open in Zendesk. When choosing flow direction, you have three options: 2-way: Both ServiceNow records and Zendesk tickets are automatically created by your Unito flow to match the items your team creates manually in each tool. 1-way from ServiceNow to Zendesk: Zendesk tickets will be automatically created by Unito to match ServiceNow records you create manually. Unito won’t create new ServiceNow records. 1-way from Zendesk to ServiceNow: ServiceNow records will be automatically created by Unito to match Zendesk tickets you create manually. Unito won’t create new Zendesk tickets. Here’s a more detailed guide to how flow direction works. Step 3. Build rules to sync specific work items Unito rules perform two primary tasks: Filtering out work items you don’t want to sync. For example, you could create a rule that only syncs ServiceNow records of a certain urgency. Automating certain actions. For example, you could create a rule that automatically asigns new Zendesk tickets to a certain person on your team. To start building your rule, click Add a new rule, then choose a trigger and an action for it. You can learn more about setting rules here. Step 4. Map fields between ServiceNow and Zendesk Mapping your fields tells Unito exactly where data from ServiceNow should land in Zendesk, and vice versa. Unito can usually map most fields automatically, whether they have the same name (Assignee→Assignee) or not (Assignee→Owner). You can also choose to map fields manually to get more control over your flow. [Map fields automatically or manually screenshot] When Unito maps your fields automatically, you’ll see this screen. Now whether you want to map your fields manually or add more mappings after Unito maps fields automatically, click +Add mapping then Select a field. Unito will automatically recommend compatible fields in a drop-down menu. A cog icon identifies fields that can be customized further after mapping. For example, a Status field can be customized so its options match the specific options in another field. Step 5. Launch your ServiceNow-Zendesk integration That’s it! You’re ready to launch your flow. Unito will automatically keep ServiceNow records and Zendesk tickets in sync. From there, teams can collaborate more effectively without any extra manual work or switching back and forth between tools. What’s next? Need to integrate ServiceNow or Zendesk with other tools in your stack? Check out our other guides: Syncing ServiceNow with Asana Integrating Zendesk with Wrike Connecting ServiceNow and Google Sheets Syncing Jira with Zendesk Integrating ServiceNow and Azure DevOps Connecting Azure DevOps and Zendesk View the full article

NJ Lenders, a nonbank licensed in 22 states, has over 100 loan originators and recorded nearly $1.5 billion in origination volume last year. View the full article