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Bodyarmor just unveiled the brand’s biggest-ever packaging refresh after nearly 15 years on the shelf. The sports drink brand’s new look coincides with the debut of a new national TV advertising campaign called “Choose Better,” which will air beginning this weekend during the National Hockey League playoffs and stars professional athletes including NHL all-star Connor McDavid and Women’s National Basketball Association champion Sabrina Ionescu. Bodyarmor says the rebrand was a nearly yearlong effort and includes newly designed labels across the entire portfolio, placing nutritional claims more boldly on the front of the packaging, a refreshed wordmark, and a brand new icon that evokes a battle shield. The company developed the new visual identity with Jones Knowles Ritchie, the agency behind the rebrands for Impossible Foods and Burger King. The investments in a new look and Bodyarmor’s largest-ever media investment reflect the company’s view that the nearly $20 billion sports and performance drinks category has gotten more competitive and that consumers are craving more functional products, which now include newer innovations like rapid rehydration and single-serve powder sticks. “This is a consumer that’s evolving and we need to evolve to continue to have that edge,” says Federico Muyshondt, CEO of Bodyarmor Sports Nutrition. Coca-Cola is the second-largest sports drink seller in the U.S. with the beverage giant’s Powerade and Bodyarmor brands, the latter fully acquired in an all-cash deal valued at $5.6 billion in 2021. But PepsiCo’s Gatorade still commands roughly two-thirds of the market, according to beverage insights publication Beverage Digest. Volume of Coke’s sports drinks slipped 1% in 2024 from the prior year, while the trademark Coca-Cola, Coca-Cola Zero Sugar, sparkling flavors, and tea all grew. Muyshondt says the sports drink category has doubled in size over the past decade and will continue to grow in the years to come, adding that his north star goal is to become the top seller—meaning he wants to usurp Gatorade’s market dominance. “That’s what we’re focused on,” says Muyshondt. Market researcher Mintel has estimated that total sports drink category sales are projected to reach $27.5 billion by 2028. Bodyarmor Chief Marketing Officer Tom Gargiulo says the new packaging will help differentiate the brand’s more expansive product range, which includes the mainstay sports drink along with low-calorie and zero-sugar options, as well as an alkaline water and Flash I.V. Bodyarmor also incorporated real imagery of fruit on pack. “We wanted to make sure that flavor was front and center and super prominent at the top of the bottle,” says Gargiulo. Bodyarmor says 59% of consumers always read the ingredients or nutrition facts on new foods and beverages they buy, citing data from food industry marketing researcher the Hartman Group. That helped influence the decision to list more nutritional claims and ingredients for the core sports drink range, including the use of coconut water, natural flavors and sweeteners, vitamins, and even the precise level of electrolytes in each drink. Laurie Demeritt, CEO of the Hartman Group, says consumers have gotten more savvy about hydration and understanding that not all beverages quench thirst equally. “This idea of hydration has really changed, in terms of how consumers perceive it,” says Demeritt. “It used to be: I’m thirsty and I need to hydrate. Hydration now has this multifaceted meaning in most consumers’ minds.” Demeritt cautions that while consumers do want to know more about what food and drinks they consume, typically only one or two considerations are top of mind before making a purchase. “We have to guard against a proliferation of claims being made across packaging,” says Demeritt. “There’s limited real estate.” Bodyarmor acknowledges that it will need to do some work educating consumers on electrolytes. The standard Bodyarmor sports drink has 1,390 mg of electrolytes, but that figure isn’t as easily digestible to consumers as more familiar numbers for calories and sugar. “We talk a lot about the science of hydration, why hide it in the back?” asks Muyshondt. “This category has existed for 65 years and people are not familiar with the number of electrolytes.” Electrolytes come from the food and fluids that humans consume and include sodium, potassium, chloride, magnesium, and calcium. They are essential for basic life functions, including controlling the nervous system and keeping muscles functioning. Katherine Brooking, a registered dietitian, says food industry trade shows like Expo West are often inundated with powders and drinks that make big claims regarding their ability to replenish electrolytes. But she says electrolytes can also be obtained through a balanced diet that includes fruits and vegetables, nuts, beans, and whole grains. “Always look at labels and be mindful of the calories you might be consuming in these products and the amount of sugar, because they can get really high, really quick,” says Brooking. Sabrina Niland, VP of innovation at Bodyarmor, says the brand has also sought to differentiate itself from the crowd by selling sports drink mainstays like fruit punch, but also more unique combinations like strawberry banana and peach mango. “What we have found is people that love Bodyarmor, really love the unique combinations of flavors that we have,” adds Niland. The “Choose Better” campaign will also be featured throughout programming by sports media website Barstool Sports, in social media content created by the comedy baseball team the Savannah Bananas, and in partnership with sports and comedy group Dude Perfect. Created by Bodyarmor’s in-house team and the advertising agency Cartwright, the TV spot depicts a dystopian world with athletes mindlessly going through the motions of lifting weights, running on treadmills, and riding on stationary bikes, always with an unbranded, glowing orange sports drink beside them. But the scene quickly changes and shows athletes running outside, on a basketball court, and biking through the forest, all powered by Bodyarmor, of course. Prior Bodyarmor ad spots focused exclusively on star athletes and as a result, the brand says it struggled a bit with relatability. The new campaign features McDavid, Ionescu, and the NFL’s CeeDee Lamb and Joe Burrow, but Bodyarmor is also featuring nonprofessional athletes. “We see an opportunity to speak to people outside of hardcore sports,” says Gargiulo. “Now, we’re really focusing on everyday people as part of the campaign.” View the full article

U.S President Donald The President said on Thursday that Federal Reserve Chair Jerome Powell’s termination “cannot come fast enough”, while calling for the U.S. central bank to cut interest rates. The President, in a post on his social media platform Truth Social, reiterated his stance on rate cuts, saying that Powell “should have lowered interest rates, like the (European Central Bank), long ago, but he should certainly lower them now.” The Fed’s benchmark interest rate is currently 4.25%-4.50%, where it has been since December following several rate cuts late last year. The President’s comments come a day after Powell said at an event at the Economic Club of Chicago that the Fed’s “independence is very widely understood and supported in Washington and in Congress where it really matters.” The President in his post said Powell was “always too late and wrong”, and critiqued the speech Powell made on Wednesday, calling it “another, and typical, complete mess!” Powell, who on Wednesday spoke for the first time since The President paused some tariffs, also characterized the ongoing market volatility of recent weeks as a logical processing of the The President administration’s dramatic shifts in trade policy — not a sign of stress that warranted a Fed response. Powell warned The President’s tariff policies risked pushing inflation and employment further from the central bank’s goals and said the Fed was “well positioned to wait for greater clarity”. —Angela Christy and Gursimran Kaur, Reuters View the full article

Yesterday, Hertz Global Holdings, Inc. (Nasdaq: HTZ) became one of the best-performing automotive-related stocks of the year after the car rental company’s stock surged more than 56% in a single trading session. Today, the stock is up again by a double-digit percentage in premarket trading at the time of this writing. But why? Here’s what you need to know. HTZ shares surged 56.44% yesterday Yesterday, Hertz had one of its best single-gain days in a long time. The company’s stock price surged 56.44% in a single session after it was revealed that billionaire investor Bill Ackman’s hedge fund, Pershing Square Capital Management, took a sizable stake in the rental car company. As the Wall Street Journal reported, Pershing Square Capital Management announced in a Securities and Exchange Commission (SEC) filing on Wednesday that it had acquired 12.7 million HTZ shares, representing about 4.1% of the company’s total stock. Once the news went public, HTZ shares surged, rising by a total of $2.06 for the day to end at $5.71—a rise of 56.44%. Pershing Square Capital Management often takes activist positions in companies whose stock they purchase. The hedge fund’s foray into HTZ shares seems to be signaling to some investors that Ackman’s firm may attempt to influence the direction of Hertz—which some obviously see as a good sign considering the that challenges the car rental company has faced in recent years. Fast Company reached out to Pershing Square and Hertz for comment and will update this post if we hear back. Hertz woes As noted by the Wall Street Journal, Hertz was one of the original meme stocks to emerge around the time of the pandemic. The company filed for bankruptcy after the pandemic hit—understandable considering that travel was screeching to a halt, which meant that both consumers and business people had less need to rent a car. In 2021, amidst its recovery push, Hertz staged an “uplist” initial public offering—moving from an over-the-counter (OTC) market to the Nasdaq Global Select Market. Around the same time, Hertz decided to go all-in on the electric vehicle boom sweeping the nation, and it placed an order for 100,000 Teslas in an attempt to remake its image from that of a gas-guzzling car rental company to a modern, environmentally friendly tech-adjacent one. Unfortunately for Hertz, renters didn’t take as well to the idea of EVs as the company had anticipated. One of the big drawbacks in renters’ minds was the uncertainty of whether they could find a charging station along their route. This led to fears that they may run out of power while heading to their destination. By 2024, Hetz was actively selling its fleet of electric vehicles, taking a depreciation hit on each car sold. Hertz’s failed EV gamble led to the company’s stock being downgraded shortly after. However, earlier this year, Hertz got an unexpected boost from what many would consider an unlikely source—President Donald The President’s tariffs. In late March, the company’s stock price surged 20% in a single day. The reasoning behind this surge was that if car prices were about to jump due to The President’s tariffs, the rental cars Hertz sells after use would likely become more appealing to buyers, who may now be seeking out used cars to purchase instead of new ones. But 2025 hasn’t been all smooth sailing for Hertz either. Just a day before Pershing Square Capital Management announced its stake in Hertz, the car rental company announced that hackers may have stolen some of its customers’ social security numbers and credit card details. Still, investors have now seemed to have happily shrugged off that latest bit of bad news after learning Bill Ackman’s hedge fund has taken a large stake in the company. HTZ shares up again in premarket today As of the time of this writing, HTZ shares are up another 10% in premarket trading this morning—a healthy gain in addition to the company’s massive surge yesterday. Currently, shares are sitting around $6.31 each. Year-to-date, HTZ shares have climbed 56% since yesterday’s close. However, despite their recent surge, Hertz stock has been hammered pretty badly over the past several years. As of yesterday’s close, Hertz stock was still down 13% over the past 12 months. And over the past five years, the company’s stock price has fallen by over 74%, based on yesterday’s close. View the full article

Hulu's May lineup brings viewers back into the world of Mormon "MomTok" with the second season of cult reality show The Secret Lives of Mormon Wives (May 15). The series centers on eight Utah-based, Mormon TikTok influencers navigating ongoing relationship drama. Also back for a second season is reality series Vanderpump Villa (May 8), which follows the staff at Real Housewives and Vanderpump Rules star Lisa Vanderpump's French estate. Nine Perfect Strangers (May 21), originally produced as a miniseries, is returning with another installment as an anthology series starring Nicole Kidman and ensemble cast that includes Annie Murphy, Christine Baransky, and Murray Bartlett, among others. The second season brings nine strangers together at a wellness retreat in the Austrian Alps, with Kidman reprising her role as the Russian founder and guru. At the end of the month, Hulu will get the first season of FX's Adults (May 29), an ensemble comedy series from The Tonight Show's Ben Kronengold and Rebecca Shaw about a group of 20-somethings in New York City. Finally, there's a new standup hour from Matteo Lane—The Al Dente Special, a Hulu original, will drop on May 16. Here’s everything else coming to (and leaving) Hulu in May. What’s coming to Hulu in May 2025Arriving May 1Alone Australia: Complete Season 1 The Chicano Squad: Complete Season 1 History's Greatest Escapes with Morgan Freeman: Complete Season 2 Inmate to Roommate: Complete Season 2 James Brown: Say it Loud: Complete Season 1 Jeopardy! Masters: Season 3 Premiere Mormon Mom Gone Wrong: The Ruby Franke Story Naruto Shippuden: Complete Season 9 (Dubbed) Pawn Stars: Complete Season 22 Alienoid (2022) Alienoid 2 (2024) Anaconda (1997) Anaconda En Espanol (1997) Attack The Block (2011) Attack the Block En Espanol (2011) Austenland (2013) Austenland En Espanol (2013) Babylon A.D. (2008) Bad Teacher (2011) Bad Teacher En Espanol (2011) Basic (2003) Basic En Espanol (2003) Battle of the Year (2013) Battle Of The Year En Espanol (2013) The Childe (2023) Con Air (1997) Courage Under Fire (1996) Deliver Us From Evil (2020) Enemy Of The State (1998) Far From the Madding Crowd (2015) The 5th Wave (2016) The 5th Wave En Espanol (2016) The Guardian (2006) Georgia Rule (2007) The Gangster, The Cop, The Devil (2019) Hacksaw Ridge (2016) Horrible Bosses (2011) Horrible Bosses 2 (2014) The Infiltrator (2016) The Insider (1999) Jackass Presents: Bad Grandpa (2013) Jackass Presents: Bad Grandpa En Espanol (2013) Joy (2015) The King's Man (2021) Kingsman: The Golden Circle (2017) Kingsman: The Secret Service (2014) Kung Fu Panda (2008) Kung Fu Panda 2 (2011) Little Fockers (2010) The Negotiator (1998) The Power Of One (1992) Maid in Manhattan (2002) Maid in Manhattan En Espanol (2002) Man on Fire (2004) The Marine (2006) Meet the Fockers (2004) Meet the Parents (2000) Meet the Spartans (2008) Mission: Impossible (1996) Mission: Impossible - Ghost Protocol (2011) Mission: Impossible - Ghost Protocol En Espanol (2011) Mission: Impossible II (2000) Mission: Impossible II En Espanol (2000) Mission: Impossible III (2006) Mission: Impossible III En Espanol (2006) Once (2007) Once Upon a Time in America (1984) Prospect (2018) Rogue One: A Star Wars Story (2016) The Secret Life Of Walter Mitty (2013) Sex Tape (2014) Sex Tape En Espanol (2014) Shadow (2018) Spy (2015) Star Wars: Episode IV - A New Hope (1977) Star Wars: Episode V - The Empire Strikes Back (1980) Star Wars: Episode VI - Return of the Jedi (1983) Street Kings (2008) Stuber (2019) Super Troopers 2 (2018) Take Me Home Tonight (2011) Tears of the Sun (2003) That's My Boy (2012) The Villainess (2017) The Wailing (2016) The Witch: Subversion (2018) The Witch 2: The Other One (2022) Tropic Thunder (2008) Waitress (2007) Wedding Crashers (2005) Arriving May 2Pita Hall: Film Premiere Decision to Leave (2022) Harbin (2024) The Last Word (2017) 72 Hours (2024) Arriving May 3Evil Lives Here: Complete Season 13 Naked and Afraid: Complete Season 10 Naked and Afraid XL: Complete Season 3 Unsellable Houses: Complete Season 2 Escape (2024) Jimmy O. Yang: Guess How Much (2023) Arriving May 4Insidious: The Red Door (2023) Insidious: The Red Door En Espanol (2023) Arriving May 7Kun by Agüero: Complete Limited Series (Subbed) Arriving May 8Vanderpump Villa: Complete Season 2 Alone Australia: Complete Season 2 Find My Country House: Australia: Complete Season 1 New House No Debt: Complete Season 1 60 Days In: Complete Season 9 Pil's Adventures (2021) Arriving May 9The UnXplained: Complete Season 7 Summer of 69: Film Premiere Behind Enemy Lines (2001) Commando (1985) The Damned (2024) Hitman (2007) Hitman: Agent 47 (2015) Men Of Honor (2000) The Thin Red Line (1998) The Transporter (2002) Transporter 2 (2005) Arriving May 10Expedition Unknown: Complete Season 6 How It's Made: Complete Season 21 My 600-lb Life: Complete Season 2 My 600-lb Life: Where Are They Now?: Complete Season 1 Robert Durst: An ID Murder Mystery: Complete Season 1 Scorned: Love Kills: Complete Season 2 Blonde and Blonder (2008) Strangerland (2015) Trust (2010) Vengeance: A Love Story (2017) War Inc. (2008) Arriving May 12I'm the Villainess, So I'm Taming the Final Boss: Complete Season 1 (Subbed & Dubbed) My Next Life as a Villainess: All Routes Lead to Doom!: Complete Season 1 (Subbed & Dubbed) Hells Paradise: Complete Season 1 (Subbed & Dubbed) SHANGRILA FRONTIER: Complete Season 1 (Subbed & Dubbed) Arriving May 13Not Others: Complete Season 1 (Subbed) Good Bad Things (2023) Mission: Impossible - Rogue Nation (2015) Mission: Impossible - Rogue Nation En Espanol (2015) Not Others (2023) Arriving May 15The Secret Lives of Mormon Wives: Season 2 Premiere Beach Hunters: Complete Season 7 Cake Boss: Complete Season 15 Container Homes: Complete Season 1 Curb Appeal: Complete Season 25 Cutthroat Kitchen: Complete Season 4-5 Dr. Pimple Popper: Complete Season 5 Extreme Homes: Complete Season 5 Flea Market Flip: Complete Seasons 10 and 14 Island Life: Complete Seasons 19 and 20 My 600-lb Life: Complete Season 3 My Strange Addiction: Complte Season 5 and 6 Naked and Afraid: Complete Season 9 Say Yes to the Dress: Atlanta Complete Season 7 Tanked: Complete Seasons 13-15 The Last Alaskans: Complete Season 4 Undercover Billionaire: Complete Season 2 Unusual Suspects: Complete Season 7 Worst Cooks in America: Complete Season 24 Arriving May 16Matteo Lane: The Al Dente Special (2025) Welcome to Wrexham: Season 4 Premiere Crossroads (2002) The Last Breath (2025) Arriving May 17Death by Fame: Complete Season 1 Destinations of the Damned With Zak Bagans: Complete Season 1 Expedition X: Complete Season 6-7 Spring Baking Championship: Complete Season 1-3 Jim Gaffigan: Noble Ape (2018) Jim Gaffigan: Quality Time (2019) Jimmy O. Yang: Good Deal (2020) Zarna Garg: One in a Billion (2023) Arriving May 20American Underdog: The Kurt Warner Story (2021) Night Call (2024) Arriving May 21Nine Perfect Strangers: Season 2 Premiere Nine Puzzles: Series Premiere Arriving May 22Ancient Aliens: Complete Season 20 Intervention: Complete Season 25 Jump!: Complete Season 1 Outrageous Love with Nene Leakes: Complete Season 1 Taken in Plain Sight (2024) Arriving May 23The Last Showgirl (2024) Arriving May 24BBQ Brawl: Flay V. Anderson V. Burrell: Complete Season 4 Bizarre Foods with Andrew Zimmern: Complete Season 3 Fixer Upper: Welcome Home: Complete Season 1 Gold Rush: Complete Season 1 Homestead Rescue: Complete Season 12 Arriving May 25How to Please a Woman (2022) Arriving May 27Tsukimichi: Moonlit Fantasy: Complete Season 1 Re: Zero: Complete Season 1 Tower of God: Complete Season 1 The Seed of the Sacred Fig (2024) Arriving May 29Adults: Complete Season 1 The Silencing (2020) Arriving May 30Into the Deep (2024) Rickey Smiley: Untitled (2025) Arriving May 31House Hunters: Complete Season 253 House Hunters International: Complete Season 18 Mysteries at the Museum: Complete Season 24 Tournament of Champions: Complete Season 1 Vanished in New Canaan: An ID Mystery: Complete Season 1 Leanne Morgan: So Yummy (2018) What’s leaving Hulu in May 2025Leaving May 3Both Sides of the Blade (2022) Leaving May 4Last Survivors (2022) Leaving May 8The Last Warrior (2022) Leaving May 10Bar Fight! (2022) Murder at Yellowstone City (2022) Leaving May 11A Cops and Robbers Story (2020) Italian Studies (2021) Leaving May 12Not Going Quietly (2021) Leaving May 13The Capote Tapes (2019) Leaving May 14All the Streets Are Silent: The Convergence of Hip Hop and Skateboarding (1987-1997) (2021) Leaving May 16Kandahar (2023) Sundown (2021) The Immaculate Room (2022) Leaving May 17Slash/Back (2022) Leaving May 19President (2021) Leaving May 25A Taste of Hunger (2021) Leaving May 27The Requin (2022) Leaving May 28Intrigo: Death Of An Author (2018) Leaving May 31Gamestop: Rise of the Players (2022) Mob Land (2023) The Last Tourist (2021) Try Harder! (2021) View the full article

A federal judge says some nonprofits awarded billions for a so-called green bank to finance clean energy and climate-friendly projects cannot have their contracts scrapped and must have access to some of the frozen money. The ruling is a defeat for President Donald The President’s Environmental Protection Agency, which argues the program is rife with financial mismanagement. The order late Tuesday by U.S. District Judge Tanya Chutkan “gives us a chance to breathe after the EPA unlawfully — and without due process — terminated our awards and blocked access to funds that were appropriated by Congress and legally obligated,” said Climate United CEO Beth Bafford. The lawsuit by Climate United Fund and other groups contends that the EPA, Administrator Lee Zeldin and Citibank, which held the grant money, illegally blocked the funds awarded last year and had jeopardized the organizations’ operations. Chutkan said Citibank must provide the money that was due to the nonprofits before the EPA had frozen their accounts in mid-February. The EPA immediately appealed. The Greenhouse Gas Reduction Fund, commonly referred to as a “green bank,” was authorized by the 2022 Inflation Reduction Act under Democratic President Joe Biden. Its goals run counter to the The President administration’s opposition to climate-friendly policies and its embrace of fossil fuels. Zeldin quickly made the bank a target, characterizing the $20 billion in grants as a “gold bar” scheme marred by conflicts of interest and potential fraud. A federal prosecutor resigned after being asked to open a criminal investigation, saying there was not enough evidence to move ahead. The FBI and Treasury Department, in coordination with the EPA, pressured Citibank to freeze the grants, which it did, according to the nonprofits. Last month, Zeldin announced the termination of the grants, saying “well documented incidents of misconduct, conflicts of interest, and potential fraud raise significant concerns and pose unacceptable risk.” Chutkan paused that move, saying the government provided no significant evidence of wrongdoing. But the Republican administration, in a recent filing, asserted it was allowed to end the contracts based on oversight concerns and shifting priorities. “EPA’s new admission that it ‘did not terminate for Plaintiffs’ noncompliance’ … confirms that EPA’s invocation of ‘waste, fraud, and abuse’ was arbitrary and pretextual” the nonprofits said in a court filing. Molly Vaseliou, the EPA’s associate administrator for public affairs, contended that the court lacked the power to reinstate the money. She did not provide any new evidence and repeated unsubstantiated allegations of program abuse and conflicts of interest. “We couldn’t be more confident in the merits of our appeal,” she said in a statement. The government has told the court the case is “just a run-of-the-mill (albeit large) contract dispute.” That argument is important because it could move the case to a different court that can only award a lump sum and not force the government to keep the grants in place. The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/climate-and-environment —Michael Phillis, Associated Press View the full article

The skies over New York City may soon get even more crowded as electric air taxi company Archer Aviation is planning to launch a network that connects the city’s major and regional airports with vertiports in Manhattan. The company, which is teaming up with United Airlines for the effort, announced the plans on Thursday. It hopes to connect Manhattan with six airports in the area—LaGuardia, JFK, Newark, and regional airports, Republic, Teterboro, and Westchester—with flights as short as five minutes. Archer’s “Midnight” aircraft could save passengers hours when trying to get between those airports or the three vertiports in Manhattan, according to the company. And the partnership with United Airlines would allow travelers to book those flights as a sort of “add-on” to their traditional inbound or outbound flight from one of the participating airports. For example, if you live in Manhattan and are booking a United flight out of JFK, you can book a flight from the Downtown Skyport to JFK as part of the booking process. The New York City air taxi network is the third such network in the U.S. that Archer has announced so far, with the other two being in Los Angeles and San Francisco. Archer Aviation CCO Nikhil Goel says that the company is currently working out the final details of getting those networks online with the Federal Aviation Administration (FAA). “There aren’t too many steps left,” Goel says, adding that Midnight air taxis could be flying people around New York, Los Angeles, and the Bay Area “as soon as next year.” Looking up If and when regulatory all the regulatory hurdles will be cleared is anyone’s guess, but should that day come, Archer may not be the only player soaring above the Big Apple. Its competitor Joby Aviation is also planning to launch service in New York City, even showing off its aircraft at an event in Grand Central Terminal late last year. There’s also the potential that the networks could expand. “We’ll start with nine nodes in the New York area,” Goel says. “That’s the three vertiports in Manhattan, the three major airports, and the three regionals—that covers a very large percentage of the people who live and work in the metropolitan area.” When Archer gets a better sense of where more demand for its flights lies, it could expand to other “nodes” in the area, and the same goes for other cities, too. As for pricing, Goel says that the goal is to get to a place where air taxi flights are priced similarly to an Uber ride. For now, the goal is to open and speed up transit options, according to Adam Goldstein, Archer’s founder and CEO. “[The] drive from Manhattan to any of these airports can be painful, taking one, sometimes two hours,” Goldstein said in a statement. “We want to change that by giving residents and visitors the option to complete trips in mere minutes.” View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Samsung Galaxy Buds FE are down to $47.99 on Woot right now—their lowest price to date, according to price trackers. That’s a solid $22 cheaper than Amazon’s current listing at $69.99. This deal is live for two weeks or until it sells out, and it comes with a 90-day Woot limited warranty. If you're a Prime member, you’ll get free shipping—otherwise, there’s a $6 shipping charge. Samsung Galaxy Buds FE $47.99 at Woot $99.99 Save $52.00 Get Deal Get Deal $47.99 at Woot $99.99 Save $52.00 At this price, these are a decent entry point into Samsung’s audio ecosystem, especially if you’re already using Galaxy devices. You’ll get decent active noise cancellation that holds up surprisingly well in everyday environments like cafes or public transit, enough to cut out most low-level hums and chatter. That said, it doesn’t completely block the outside world, but it muffles it enough to focus on music or a call. The touch controls are responsive—maybe too responsive at times; accidental skips and pauses are common until you get used to the layout. As for battery life, Samsung claims up to six hours of playback with ANC on, and the case adds another 21 hours. That’s more than enough to get through a day or two of regular use. There’s no wireless charging here, though—just USB-C. These days, that feels like a cut corner. And while the EQ presets are decent, there’s no manual tuning option, so if you’re picky about your sound profile, that might feel limiting, notes this PCMag review. There’s also the Galaxy-only interpreter feature that sounds cool on paper but won’t work if you’re using anything other than a Samsung phone. Cross-device sync works great within the ecosystem, though, and the Find My Earbuds tool is genuinely helpful for the forgetful. Still, these aren't ideal for everything. If you’re planning to use them at the gym or on runs, the IPX2 rating won’t cut it—it barely holds up against sweat. And if you’re not a Samsung user, the app experience feels half-baked. For something more flexible and water-resistant, the Soundcore Liberty 4 NC at $69.99 (down from $99.99) might offer better value. View the full article

Growth and inflation set to slow as central bankers prepare for tariff impactView the full article

I founded my company nearly two decades ago. As a bootstrapper, it was initially just me, but soon enough we grew to a dozen people, then a few dozen, then a hundred, and so on. In the early days, I remember feeling confident in my hard skills, like product development and growth strategy. But soft skills were uncharted territory. So I did what you do: practiced the tough conversations and speeches in front of the mirror. It helped—preparation is half the battle—but sometimes I imagine how much faster my leadership skills would have developed if I had real-time feedback. That’s one of the features of AI-powered leadership platforms. For today’s businesses, leadership training is more important than ever. Cornell Tech lecturer Keith Cowing recently noted that simply completing tasks will hold less value in an AI-driven future, while judgment and leadership will become increasingly critical. He added that those with strong judgment will be significantly more rewarded than those who rely solely on task execution. It’s no wonder that tech giants and startups alike are tossing their hats into this burgeoning AI industry, from ​LinkedIn Learning’s AI-powered coaching to newer arrivals like CodeSignal and Tenor. As CEO of Jotform, I’m leveraging these training tools myself, but I’m even more excited to see how they will help executives and employees at all levels to advance in their careers. Here’s a closer look at the power of AI-powered leadership training. A more effective way to develop essential skills For enterprises across the globe, soft skills are more important than ever. According to the World Economic Forum’s The Future of Jobs Report 2025, leadership and social influence are among the top three core skills required by employers, highlighting the rising importance of human-centric abilities in the rapidly evolving job market. While out-of-the-box training solutions often fall short (and can be less than stimulating), AI-powered leadership training offers tailored, hands-on learning experiences. You can work on the skills and address the challenges unique to your position and organization. CodeSignal’s AI-powered Conversation Simulation solution, for example, leverages generative AI and voice models to create realistic conversational partners. Users engage in dynamic conversations with AI partners and simulate potential situations. They can practice invaluable skills like delivering feedback, active listening, and conflict resolution. It’s the next best thing to real-world practice. While the AI-powered leadership development platform Tenor offers training in common scenarios, users can also work with the company to develop organization-specific situations and incorporate their company’s distinctive leadership philosophies. Traditional leadership training modules often feel more like staged performances than genuine learning experiences. Imagine standing in front of your peers, tasked with role-playing a difficult conversation. For some, it’s an engaging exercise. For others, it’s an exercise in self-consciousness. (Like that time I had the brilliant idea of enrolling in an improv comedy class—not my most comfortable experience.) The beauty of AI-powered leadership training is that it removes this pressure. Instead of performing for an audience, you’re practicing with an AI partner—free from judgment, free to focus on developing real skills. At Jotform, we take an automation-first approach: If a process can be automated, we do it. If a solution scales, even better. AI-powered leadership training embodies both principles. It’s accessible to employees at every level—from top executives and middle managers to ambitious entry-level employees. And because it’s scalable, as your company grows, more employees can tap into these resources, building a steady pipeline of future leaders. Best of all, AI-driven programs are often more cost-effective than traditional leadership workshops, making high-quality training available without breaking the bank. AI is transforming leadership training by making it more adaptive, personalized, and scalable. These platforms don’t just offer cookie-cutter lessons. They analyze individual strengths and weaknesses, consider your company’s unique circumstances, and provide tailored simulations and real-time feedback. Today’s most successful leaders aren’t just keeping up with the latest AI advancements—they’re using it to boost their decision-making, innovation, and learning. By combining AI-driven tools and traditional training methods, companies can develop stronger, more prepared leaders who are ready to navigate as fast-changing business landscape. View the full article

Heart rate zones are a way to describe how hard you're working during a cardio workout, like running or cycling. The faster your heart beats, the harder you're working. So an easy jog might have you in zone 2 for a whole workout, while a HIIT workout might have you bouncing between zones 1 and 5. Read on for a breakdown of what heart rate zones are, how to use them, and some of the caveats you should know when you're training this way. One quick thing before we dive in: heart rate zones are for cardio. Cardio means exercise that involves doing the same rhythmic movement over and over, like running or swimming or stair climbing. Heart rate zones mean nothing for strength training, even if you have an app or watch that reports them to you as if they matter. Don't worry too much about zones as a beginnerI'm going to start with a huge caveat. You may hear everybody talking about zone this and zone that, but if you're new to exercise or new to heart rate tracking, you're actually better off ignoring zones for a while. Pay more attention to how you feel. A workout that's meant to be easy should feel easy, regardless of what number is on your heart rate monitor. A workout that's meant to be hard should feel hard. Over time, if you watch your heart rate during exercise, you'll start to notice which numbers go with which feelings. Knowing that you see (for example) 140 on your watch when you're in the middle of an easy workout means a lot more than knowing that your device considers it to be "zone 2." Zone workouts are hard for beginners to follow, for a few reasons: Your zones may be hard to stay in, especially the lower zones like zone 2. If your heart rate skyrockets into zone 4 as soon as you start to jog, a zone 2 jog may just not be possible right now. Your zones may not be properly calibrated. You need an accurate max heart rate to set your zones properly (more on that below), and an age-based formula is not guaranteed to be correct. You have more important things to do than stick to zones! Your body needs to learn technique, pacing, and all kinds of physical and psychological skills. Every brain cell you spend on obsessing over zones is a brain cell that's not available for the more important tasks before you. Remember, the reason your watch tells you your heart rate is because that's something that is easy for the watch to measure and display—not because it's the most important thing for you to pay attention to. Know that zones are different from app to appThere isn't just one heart rate zone system! There are dozens, if not hundreds. Some have three zones, some four, some five, and some even more. Even when two apps or wearables use a five-zone system, they don't necessarily set the boundaries of the zones in the same places. For example, some systems will set "zone 2" at 60% to 70% of your max heart rate, while others will use 65% to 75%. The different systems also don't agree on what those percentages are of. Sometimes it's maximum heart rate, which we'll discuss below; sometimes it's heart rate reserve, which also takes your resting heart rate into account. Less commonly, you might find zones based around other metrics like lactate threshold. The most common five-zone systemI know you're not going to be happy until you see me set out a chart of numbers, so here goes. This is not the only zone system out there, but it's one that works decently well for most purposes, and you'll find it in several different apps and wearables. It's not the best, but it is perhaps the simplest. You'll need to know your maximum heart rate (MHR), and then you can take percentages of that to know your zones: Zone 1: 50% to 60% of your maximum heart rate (MHR), though some systems will go up to 65% Zone 2: 61% to 70% of MHR; some systems will go up to 75% Zone 3: 71% to 80%, or it might be more like 76% to 85% Zone 4: 80% to 90%, or sometimes 85% to 95% Zone 5: All the way up to 100% In these systems, zone 1 is for warmups or very easy recovery between intervals. Zone 2 is for easy aerobic training, like a light jog—something you could keep up for hours if you're reasonably fit. Zone 3 is for stuff that feels like a medium intensity, like a faster jog, something that would tire you out to do for more than an hour, but you can keep it up pretty steadily. Zone 4 is when things get intense, usually for just a few minutes at a time, and you’ll only bump in zone 5 for a few seconds during your hardest intervals. You can’t sustain work in zone 5 for much longer than that. If it’s a four-zone systemFour-zone systems cover the same general territory, but break it down into fewer, bigger chunks. Usually they do this by combining the first two zones, to give you something like this: Zone 1: anything below 70% (or 75%) Zone 2: 71% to 80% (or sometimes 76% to 85%) Zone 3: 81% to 90% (or 86% to 95%) Zone 4: Everything on up to 100% In these systems, easy-effort endurance work is generally done in zone 1 (instead of warming up in zone 1 and considering the workout itself to be zone 2). Zone 2 is for medium efforts, zone 3 for hard efforts, and zone 4 for absolutely killer, short intervals. How to find your maximum heart rateNow that you know the zones, you’re only missing one thing: your maximum heart rate, which forms the basis for them all. Commonly, these systems will recommend you subtract your age from the number 220 to find your max heart rate. Occasionally they’ll use another formula. But these formulas are often wrong, since they give a single number for everybody at the same age. We're supposed to believe all 43-year-olds have a max heart rate of 177, but in reality there are plenty of 43-year-olds with a max heart rate over 200, and it's not rare to find some 43-year-olds with a max heart rate in the 150s. (Similar caveats apply to any age.) The person with the 200 max will wonder why they're always in "zone 4" when they feel like they're in zone 2, and the person with the 150 max will wonder why they feel like they're dying when they're in "zone 3." So don't rely on a formula, especially if you're seeing zones that don't make sense for how a workout felt. Ideally you’ll do a max heart rate test as I described here, or make an educated guess by looking up the highest heart rate that your device recorded during one of your hardest workouts. What each heart rate zone should feel likeYou can do a little reality check on your zones by making sure they feel right. Here's what they should feel like: Zone 1 will feel very easy, barely like you’re exercising at all. In zone 2, you’ll start to feel hot and sweaty, but you can still easily carry on a conversation. In zone 3, your breathing will get a bit heavier. The lower end of zone 3 is still conversational, but toward the top of this zone you’ll only be able to say a few words at a time. In zone 4, you’re working hard and not in the mood to talk, but you probably feel like you could keep this effort up for a while—or a few more minutes at least. Zone 5 is your absolute top speed, and you can only stand it for a few grueling seconds. If you aren’t sure of your max heart rate, try using this effort-level guide for a while. When you actually do get to a workout that calls for zone 5, give it your all—then check your heart rate monitor to see what number it gave you. How do I stay in zone 2? I have more on zone 2 here, including what it is, how to do it, and why it might be just a teensy bit overrated. Zone 2 refers to an easy effort that you can carry on basically forever. If you're a beginner, walking might be a zone 2 workout. For an athlete, zone 2 might be a brisk jog that they could keep up for a few hours. The best marker of a zone 2 workout is that you stop because time is up, not because you're too tired to continue. There's nothing special about staying in zone 2, except that it's low-fatigue and so you can do a lot of it. If you find your heart rate inching up into zone 3, that's honestly totally fine for probably 99% of people. The more exercise you do, the more you have to pay attention to the intensity of it. Athletes who are exercising 10 hours every week need to make sure that some of those workouts are easy ones. But if you're getting in a few 30-minute jogs or exercises classes, any intensity is fine so long as you end most workouts feeling good and not totally exhausted. View the full article

More than 60,000 federal workers were dismissed during the first two months of the The President administration with more staff reductions expected in the coming months. Many are mid-career employees who have worked for the government for a decade or more, making it more challenging for them to make the case that their skills are transferrable to the private sector. “It’s an identity shift,” says Arianny Mercedes, founder of Revamped, a New York City-based career consultancy. For many of these professionals, their roles weren’t just jobs; they were commitments to public service, she says. “When someone’s identity is deeply tied to government service, being laid off or pivoting into a new industry can feel like losing a part of themselves,” she adds. However, experts agree that mid-career, federal employees who suddenly find themselves looking for new roles have much to offer the private sector, including institutional knowledge and emotional maturity. Here are five ways they can position themselves for private sector jobs. Related: 3 tips for federal workers who are scrambling to find new jobs Translate the jargon Many federal employees have robust leadership, policy, operations, and compliance experience, but most need help translating what they do into private sector language, says Carol Kaemmerer, president and principal at Kaemmerer Group LLC, an executive branding and coaching firm in Minneapolis. Federal employees have valuable skills, but they are often hidden behind their bureaucratic titles and government jargon, Mercedes says. For instance, federal employees with titles like procurement officer, program manager and policy analyst possess valuable skills like critical thinking, risk mitigation and stakeholder navigation. When writing a resumé, it’s essential to replace bureaucratic jargon with business-friendly terms. For instance, talk about your experience with “strategic operations” instead of “policy execution,” or refer to your “cross-functional leadership” or instead of “inter-agency collaboration,” says Caroline Geraghty, a client account manager at 110 North, The Creative Agency in Charlotte, N.C. Business-friendly terms will help hiring managers and recruiter connect the dots between your experience and their hiring needs, she says. Leverage your unique skill set Spend some time identifying the types of problems you’re highly skilled at solving and then research which private sector company roles seek to solve the same types of problems, says Becca Carnahan, founder of Next Chapter Career, LLC in Boston. For example, if in your federal job, you created processes to improve efficiency then you might want to look at operation manager roles. If you were known for building unexpected partnerships, then perhaps look at business development roles. Identify and then leverage your unique skill set, Kaemmerer says. As a former federal employee, your superpower might be helping companies to navigate federal regulations and government relations, she says. “Clarify the one thing you do better than 95% of people—and articulate how that fills a pressing need in the team or project you’re targeting,” says Sylvana Rochet, an executive and transition coach at Elan Vital. For instance, federal employees often excel at building consensus among stakeholders with conflicting agendas. That mix of diplomacy and influence is highly valued by the private sector, she says. Focus on outcomes Rather than listing job duties and tasks on your resumé, emphasize the outcomes you achieved at your federal agency. “Private employers don’t understand the skill-coding system that is pervasive in the federal workforce, but they do understand outcomes,” says Jason Leverant, president and COO of staffing firm AtWork Group. State your key accomplishments in plain language and highlight the impact those achievements had on your organization’s success, he says. For instance, instead of saying you updated 70 Standard Operating Procedures, explain how you helped to improve operational efficiency or saved the agency time and money. Many mid-career federal employees manage multi-million-dollar budgets, lead teams and navigate complex compliance issues. “All of these skills are highly transferable when framed properly,” says Tristan Layfield, principal career coach at Career Clarity Solutions in Detroit. Talk about the size of your team, the dollar value of your budget and the number of strategic partners you worked with, he says. Become a better storyteller In the private sector, storytelling is strategic currency, Mercedes says. Practice telling hiring managers your story by creating narratives around your impact and adaptability, she advises. Private sector hiring managers often assume federal candidates can’t keep up in faster-paced environments, when the reality is most government professionals have been doing more with less for years but they haven’t had to tell that story, according to Mercedes. Layfield agrees that one of the biggest challenges facing federal workers is combating the perception that they are too siloed or inflexible. Position yourself as an adaptable, data-driven problem solvers with a unique understanding of policy and systems thinking, he says. Leverage your professional networks Networking is essential when seeking private-sector jobs. About 70% of jobs are found through social and professional networks, so it’s important to engage with industry groups, be active on LinkedIn, and attend networking events. Connect with former government colleagues who may have already transitioned into the private sector to ask for guidance and referrals, Geraghty suggests. “With the right guidance and strategic positioning, federal professionals can make powerful transitions,” Kaemmerer says. View the full article

A new watchdog report uncovers Facebook groups quietly fueling a black market for operational Uber and DoorDash accounts, posing serious safety concerns for riders and customers. The Tech Transparency Project (TTP), a research initiative run by the nonprofit the Campaign for Accountability, found more than 80 black market groups through searches for terms such as “uber account for rent.” Sporting a combined membership of more than 800,000 users and named things like “Uber Delivery Drivers Account For Rent” or “UBER ACCOUNT FOR RENT WORLDWIDE,” these groups make no secret of their intent. Through these online groups, users can acquire delivery or rideshare accounts without going through the required screening process, allowing those without licenses or insurance to drive for these companies. By bypassing the screening procedure, buyers can also skip the required background checks for drivers. “For women or people who may be vulnerable, if the person making a delivery or picking somebody up via Uber has a criminal history, there is an increased risk to those users,” TTP Director Katie Paul says. Paul says that this concern is only the latest content moderation issue in a broader pattern with Facebook and Meta. Past TTP reports have documented a thriving black market for Facebook business accounts, revealing how the platform—which has over three billion active users worldwide, according to recent financial filings—is being exploited for scams and potential election interference. This latest TTP report comes as Meta already faces fresh criticism for scaling back third-party fact-checking in January and shifting more responsibility to users to flag harmful content. That decision coincided with Meta’s launch of the Community Notes feature, which essentially relies on Facebook users to moderate content and flag posts that violate community guidelines. The move was met with widespread backlash, particularly given that it was announced mere weeks before President Donald The President’s inauguration. According to Paul, though, the change in moderation guidelines made little difference when it came to scams that are at the center of the latest TTP report. Paul says this recurring issue is especially prevalent on Facebook, largely because of its “Group” functionality. The platform relies on community moderators and administrators to police content—but that system breaks down when the groups themselves are designed to enable scams and fraud. “These have essentially become insulated communities for all kinds of nefarious activity,” Paul says. “They’re not just groups where people are trying to keep their plants alive.” In October 2024—prior to Meta’s content moderation policy shift—TTP published a report on a pro-The President scam ad network, uncovering more than 100 Facebook groups dedicated to selling business manager accounts capable of running multiple pages and ad campaigns. A similar trend was noted in a 2019 report by Talos, Cisco’s cybersecurity research division, which found Facebook groups selling cyber fraud services. Some of these groups had been active for nearly eight years, their reach amplified by Facebook’s content algorithm. A Meta spokesperson says the company is reviewing the report and removing content that violates guidelines. The spokesperson adds that Meta does not allow content that offers to buy, sell, or trade any personal identifiable information. The TTP report arrives as Meta stands trial for allegedly violating antitrust laws, with the Federal Trade Commission accusing the company of using a “buy-or-bury” strategy to eliminate competition. The case marks a major push to redefine how antitrust rules apply to tech giants, with the FTC targeting Meta’s high-profile acquisitions of Instagram and WhatsApp—each now boasting nearly two billion monthly active users. “Meta is facing an FTC trial today about whether the platform has monopolized because it’s gotten so big,” Paul says. “If the company is not able to control its product because of its scale, it raises a lot of other questions that policymakers really should be looking into.” View the full article

Progress in ‘tariff diplomacy’ will determine level of danger for economy, says Jonathan GrayView the full article

The world’s first commercial “direct air capture” plant opened in Iceland in 2021, with the capacity to remove around 4,000 tons of CO2 from the atmosphere each year and turn it into stone deep underground. Four years later, a new DAC plant planned in Louisiana, called Project Cypress, is designed to be 250 times larger—capturing 1 million tons of CO2 a year. But supporters are now scrambling to save the project, and up to $550 million in Department of Energy funding on which its future relies. Under the Biden administration, the DOE planned to create four large new American DAC hubs, with two selected so far. In Louisiana, the project was designed to scale up two different technologies: one from Climeworks, the company behind the first plant in Iceland, and the other from Heirloom, a Silicon Valley startup that operates a plant in California’s Central Valley. Another DAC hub, in Texas, secured up to $500 million in funding from the agency. The government sent the first tranche of $50 million to both last year. Now there’s a chance that neither project will happen. Last month, a leaked DOE memo suggested that the planned DAC hubs in Louisiana and Texas would lose their funding. If that happens, it will be a major challenge for either project to survive. “The whole point of the [DOE funding] is to step in when it’s too risky for the private sector to do so,” says Jessie Stolark, executive director of the Carbon Capture Coalition, a nonpartisan group of companies, unions, and environmental organizations that advocates for so-called carbon management tech. “You’ve got to wonder who’s going to take that risk on.” Stolark sees a very real risk that the U.S. is ceding its leadership in the energy space. She says that it’s a story that’s been played out so many times in tech advancement: “The U.S. spends the money on the research and development for a technology, and then we don’t end up manufacturing or deploying the technology. It’s deployed elsewhere.” Experts say DAC technology could be a meaningful part of the fight against climate change, though it’s still at an early stage of development. It will only ever supplement the main solution: radically curtailing greenhouse emissions across every sector of the economy, from transportation to manufacturing to housing. But the science suggests that to avoid the worst impacts of climate change, we must also remove at least some of the billions of tons of CO2 that we’ve pumped into the atmosphere since the start of the Industrial Revolution. Congress has recognized the potential for DAC technology, and earmarked $3.5 billion in 2021’s Bipartisan Infrastructure Law to fund the DOE’s hubs program, which is administered by the department’s Office of Clean Energy Demonstrations. The new office launched in order to run the program and support other early-stage climate tech in the private sector. Yet on his first day in office, The President halted the payout of funds granted under both the Bipartisan Infrastructure Law and the Inflation Reduction Act. (He later clarified that the 90-day pause applied only to projects that are part of what the president derisively calls the “Green New Scam.”) He also tasked agencies with reviewing federal grants to assess whether they were “consistent” with his administration’s policy priorities—even though the government already had signed legally binding contracts to disburse the funds. Compounding the issue, these policy U-turns have put other sources of money at risk. Corporations that had planned to buy carbon removal credits from the DAC plants to help meet their own climate goals, including Microsoft, Amazon, and AT&T, now don’t know when or even if those credits will become available. Investors have to worry that a make-or-break chunk of funding will disappear. Banks financing the projects could get cold feet. “The uncertainty itself is damaging,” says Noah Deich, cofounder of the nonprofit Carbon180, who served as deputy assistant secretary for carbon management at the Department of Energy under Biden. “Everyone just needs clarity as quickly as possible.” Climeworks and Heirloom both declined to comment for this story. Batelle, which is overseeing the implementation of the project, didn’t respond to a request for an interview. It’s not yet a foregone conclusion that the projects are dead. After the memo leaked, a coalition of Louisiana business associations sent a letter to their D.C. representatives urging support for policies that boost carbon management. Signees included groups not known for their support of environmentalism or progressive ideals, such as the Louisiana Oil and Gas Association and the Louisiana Chemical Association. (Such support has made DAC tech controversial in some climate circles, since some industries appear to view DAC credits as an excuse to keep polluting. But help from the oil sector could also be the technology’s fastest means of scaling up.) Louisiana Economic Development Secretary Susan Bourgeois sent another letter to Congress specifically advocating for Project Cypress. “Beyond the direct economic benefits—thousands of jobs and billions of dollars added to the state’s GDP—the project will have immense downstream impacts,” she wrote. “Investing in DAC will generate demand for American-made steel, concrete, and advanced equipment, revitalizing U.S. manufacturing and ensuring that innovation and jobs remain here at home.” The project is estimated to bring around 2,300 jobs and a total investment of up to $1.7 billion to Louisiana. A report from the Rhodium Group estimates that the DAC industry as a whole has the potential to employ 55,000 people in the state, creating jobs that often appeal to people transitioning out of oil and gas. (In Texas, the planned DAC hub would bring 2,000 jobs, and the industry could attract more than 200,000 jobs.) “What we’re seeing is that all of these projects are in really conservative districts,” says Deich. “These are the exact types of industrial and manufacturing jobs that so many of these communities have been asking for and are being delivered.” At the same time, “We’ve already seen this administration say very clearly that they don’t think climate change is a problem. And if you don’t think climate change is a problem, efforts to clean up carbon pollution from the atmosphere are not useful. That’s what’s so concerning to me.” Following lobbying efforts, a revised version of the memo leaked again. Project Cypress was no longer marked as “terminate,” sources say, but the list noted that DOE wanted more time to evaluate the project. (Funding for the Texas project was still slated for termination.) A final decision might come in the next couple of weeks, when The President’s 90-day pause on funding disbursements expires. But even if the money survives, the projects will still face challenges—including the fact that swaths of DOE staff have lost their jobs or accepted buyout offers, and it’s not clear who will be left at the agency to do the work. Meanwhile, some DAC projects that don’t rely on massive federal grants are still moving forward, including a different large facility in Texas that’s slated to open later this year and will capture half a million tons annually. But it’s critical to launch more large projects, says Deich. The industry is aiming for a cost of $100 per ton of CO2 captured. “Everyone knows that you won’t get to that price point until you start building it at scale,” he says. “That creates the type of deployment-led innovations that you’ve seen from solar and wind—places where breakthroughs happened in the lab, initially, but then 90% of the cost reduction happened because the people who manufactured stuff figured out how to do it better.” If large projects are delayed, that means it will take longer to get down the cost curve—and could make it harder to get more investments from the policy side in the future. Deich worries now that if the new hubs aren’t built now, people will think the projects didn’t move forward because the tech doesn’t work. That’s not the case. “It’s the political decisions that [could cause] the projects to fail at this point,” he says. “Not something inherent to the projects.” View the full article

Becoming a manager for the first time can feel exciting, gratifying, nerve-wracking, and even overwhelming. But being a good boss is not about following a checklist of what makes a perfect manager, as there’s no such thing, argues Sabina Nawaz in her book You’re the Boss: Become the Manager You Want to Be (and Others Need). A former HR leader at Microsoft and executive coach for Fortune 500 decision-makers, Nawaz offers actionable frameworks in her book on how to become a better manager, backed by lessons from her clients and personal career wins and losses. Here are some top takeaways from the book on how new managers can best make the transition. Being a good manager is a journey It’s a common misconception that there are “bad” bosses and “good” ones, but according to Nawaz, we all have the capacity to teeter between good and bad boss behaviors. “Just as no person is all good or all bad, the measure of a boss is neither binary nor fixed,” writes Nawaz. “‘Bad’ bosses are rarely bad people. In fact, most of them are good people with the best of intentions who unwittingly cross a tenuous dividing line between good intentions and bad behaviors.” Acknowledging this can help you realize it’s an active practice to deliver skilled management—and quite common for negative habits to emerge if left unchecked. This mental shift of making continual progress towards productive behaviors and minimizing the emergence of lackluster ones often starts with reframing how you attain success. Your path to becoming a manager was likely the result of being an ambitious professional delivering beyond expectations, but that’s no longer the case. “Showcasing your output may be what got you where you are, but now you need to rewire who gets showcased and what ‘output’ means,” writes Nawaz. “Recalibrating to focus on driving your team’s success is the critical distinction between being a standout employee and a standout boss.” It’s a continual effort as a manager to reorient how you were incentivized to perform before, and do your best to avoid the slow slip into “bad boss” behaviors, writes Nawaz. Communicate with greater precision Now that you’re a manager, the power dynamics have shifted when it comes to how you’re perceived by your colleagues. What you say, write, and do can carry more weight. Poor communication is the second most common perceived weakness of managers, according to Nawaz’s research. One of the most common mistakes is when managers give imprecise feedback or advice, resulting in a lack of clarity on appropriate next steps. This can lead to an overreaction like a colleague redesigning the entire pitch deck, when only one slide needed a revamp. Or too restrained of a response altogether. When you’re a manager, the team often pays close attention to your every word, so Nawaz suggests using what she dubs “the scaling tool” to offset this pitfall and communicate with the intended level of impact and urgency. She suggests saying something like: “On a scale of one to 10, I’d rate the importance of this task at a . . .” Or, “in terms of a rough sketch vs. polished, this can be a . . .” Or, “On a scale of one to 10, how confident do you feel about your ability to deliver in the timeline given?” Any professional could benefit from being a more calculated communicator by using the scaling tool, but it matters more when your team puts more weight to your message. Another common mistake among managers is giving “uneven feedback” or only offering corrective feedback about what’s wrong and needs to be improved upon. Solely delivering negative feedback is demoralizing and harmful to a team member’s productivity when they’re not getting motivating insights into what is working. “As human beings, we are wired to listen for the dangers, for the negatives, and don’t take in the positive until it’s repeated endlessly like this week’s top song,” writes Nawaz. She recommends managers offset this by offering five positive comments for every piece of corrective feedback, keeping the positive stuff more feedback than praise, and making the delivery of positive feedback a frequent habit. This is important: A Gallup survey found that employees rank the “most meaningful and memorable recognition” comes from their managers. Delegate effectively Now that you’re a manager, you can’t continue to do everything yourself like you did when you were an individual contributor. You have to delegate. What’s not obvious about delegating is how to do it successfully. You can’t simply pass off tasks with a set of instructions and hope for results. According to Nawaz, delegation starts with identifying your direct report’s level of knowledge on a given subject or task. The next step is adjusting your coaching so employees are given the right level of support and independence. Depending on how much support is needed, you could approach that in a number of ways. For instance, you could do the task and have them observe you, teach them the step-by-step process, ask what they need from you as they complete the task without your instruction, or make it clear you’re a resource as they finalize the task on their own. These actions go in order of providing more coaching from you and less self-sufficiency initially to eventually scaling back your involvement and increasing their own autonomy to complete the task. Delegation is critical for not only empowering your team to grow and contribute to the organization’s goals, but it also provides you with more blank space on your schedule for other tasks. Recognize your triggers that lead to bad boss behavior You’ll be exposed to different sources of stress and pressure as a manager. Some is avoidable, but a lot of it is not. The buildup of these forces is typically what leads a well-intentioned manager to delegate poorly, communicate haphazardly, or come across as cold. To do your best to prevent a downward shift toward the bad boss lane, aim to control how you react to these strains by spotting the triggers that set you off. Nawaz refers to these as your “pressure pitfalls,” and the ability to identify them as they’re emerging can help you deescalate and change how you react in the moment. She suggests managers ask themselves these types of questions and keep note of the scenarios when these moments bubble up. “What types of people tend to put me on high alert?” “What tends to get under my skin the most?” “What days of the week or cyclical or seasonal times are particularly pressure-filled for me?” “What do I experience physically when I get triggered?” “When are the moments I am not at my best? (When you’re sleep-deprived? Hungry? In the mornings before you’ve had your coffee or late afternoons when your energy dips?)” The answers you come up with can help you map your pressure-induced triggers and begin to adjust how you react through following a series of grounding exercises. Once a trigger is activated, Nawaz recommends doing complex math or thinking through a familiar memory to help direct the brain out of a flight or fight moment and back to executive functioning. To put this into practice—or any of these suggestions—Nawaz advocates for creating a “micro habit” where you practice the skill daily and keep it small, so “they’re tiny enough to sneak past our defense systems and start to inoculate us against change resistance.” By small, she suggests so tiny that this habit takes two minutes or less a day, and may even feel absurdly minuscule on the surface, which means you’re off to a strong start. Keep these management frameworks and recommendations in mind as you begin your journey of working to become a better boss for your team. View the full article

Attack follows pressure from the US president for the central bank to cut interest rates View the full article

Sometimes, being a leader means making tough calls—ones that aren’t popular, and sometimes even get misunderstood. You’ve probably heard the saying, “If everyone likes you, you’re not really leading.” Fair enough. But what do you do when you hear that no one wants to work with you? Maybe it comes up in passing from a colleague, or maybe it hits harder in a 360 review. Either way, that kind of feedback can sting. It’s that gut-punch moment where you think, Wait . . . what? You’ve been putting in the work, prioritizing the team (at least in your mind), but somehow people aren’t seeing it. They don’t get the pressure you’re under, the decisions you’ve had to make, or why things played out the way they did. Here’s the hard truth: Perception is reality. You might feel like you’re doing everything right, but if your team feels disconnected or frustrated, their experience is what matters most. It’s time to pause, reflect, and figure out how things veered off course. No, it’s not fair. And no, you can’t fix it overnight. But you can make a plan to rebuild trust, reconnect with your team, and start turning things around—one step at a time. Get the data Yeah, this part’s going to be uncomfortable—but if you’ve heard that no one wants to work with you, it’s time to figure out why. You’ve got a couple of options. If you haven’t already done a 360 review, that’s a good place to start. Or you can reach out to a trusted advisor or mentor and ask for some honest feedback. One thing you don’t want to do? March straight over to your team and start digging for answers. That’ll likely come off as defensive—or worse, accusatory—and it won’t help your case. Instead, talk to someone outside the situation. Ideally, someone who knows you well but isn’t directly impacted by your leadership style. You want perspective, not more tension. I worked with one client who’s a strong, passionate leader—but sometimes that passion got the best of him. For instance, when his team would present him with ideas, my client would shout them down if he thought those ideas wouldn’t work. His team felt overwhelmed, and eventually no one wanted to work with him. My client wasn’t aware of the pattern and had no idea his team felt so discouraged. His 360 revealed to him how much his reactions were demoralizing his team; my client learned to soften his delivery, slow down, and listen more. Say sorry Before you can really move forward, you’ve got to clean up some of the mess behind you. That means taking a hard look at the feedback you got and asking yourself: To whom do I owe an apology? You don’t need to deliver a grand speech or make it weird—just keep it simple and sincere. Something like: “Eric, I’m sorry for how I’ve handled things in the past. I lost my cool and yelled, and I know that wasn’t okay. I hope we can move forward and focus on doing great work together.” That’s it. One apology, no over-explaining, no revisiting it later. Say it, mean it, and then move on. The goal isn’t to dwell—it’s to rebuild. Create a plan for moving forward After you’ve gathered data and said sorry to folks, it’s time to develop a structured, daily plan for how you’ll treat your teammates. Here are some ideas for elements to include in that plan, which you can refine based on your specific needs: Say “good morning” every day. On Mondays, ask how your team members’ weekends were. Ahead of difficult conversations, set aside planning time. Practice the interaction so you aren’t left winging it (that’s a recipe for saying something you’ll later regret). “Good is good enough”—remind yourself of this maxim. Rather than shoot for perfect, identify what is 80%, or “good enough.” Write down what this looks like for your particular projects, as well as how you’ll reward your team for a job well done. If you have an upcoming meeting with peers who trigger you to yell and be disrespectful, create a plan for how you’ll mitigate that impulse (for example, “I will take three deep breaths before responding to Alex”). Plan to share a “thank you” and “good job” to someone at least two times a week. Don’t be afraid to write down the details of the plan, no matter how trivial they may seem. Getting a plan in writing means you’re more likely to follow through. Be consistent If you’re trying to turn over a new leaf as a manager, just know—your team is going to be cautious at first. They’ll be watching to see if this is the real deal or just a phase. One offhand comment or outburst and they’ll be thinking, “Yep, there it is. Knew it wouldn’t last.” It’s not because they’re rooting against you—it’s because they’ve been burned before. That’s why it’s so important to make sure your actions match your words. If you say you’re changing but then fall back into old habits, it creates confusion and makes people feel unsafe. So take the time to prepare—especially for tough moments. Got a difficult conversation coming up? Map it out first. Think through what you want to say and how you want to say it. Yes, it’s more work upfront. But it helps lay the groundwork for real trust—and that’s what will make your new leadership style stick. Just remember: This is a long game, not a quick fix. Playing the long game is difficult when you want a quick win. I worked with one client who wanted things with her team to turn around right away. However, changing a behavior is never easy; this client had to continually focus on and practice a new way of speaking to her team. My client was frustrated with the amount of effort she had to put toward this new communication style. When she had slipups and reverted back to her old style, she felt as if she were starting from square one each time. I continually reminded this client that change takes time. She had many conversations with her manager in which she shared her management plan and the results she was getting. The manager served as a support system to my client as she implemented the changes. It’s hard to hear that no one wants to work with you, but you can turn the ship around. Remember that your team members are people first. Say “sorry” where you need to, treat people with respect, and make a concrete plan to be less reactive moving forward. View the full article

Europe outdoes the US on the key metrics of a good 21st-century lifeView the full article

House Republicans passed a budget plan last week that could slash up to $880 billion over 10 years from Medicaid, a program that provides health insurance to 83 million low-income Americans. For the past several months, healthcare advocates have been ramping up pressure on three vulnerable California Republicans in Congress—Representatives Ken Calvert, Young Kim, and David Valadao—urging them to break ranks and reject those cuts when the final budget comes up for a vote in the coming months. All nine of California’s Republican representatives voted in February to advance the GOP’s budget blueprint, which calls for massive cuts to Medicaid. But of the nine, Calvert, Kim, and Valadao won their seats in 2024 by the narrowest margins—3, 11, and 7 percentage points, respectively. Healthcare advocacy groups and unions that represent healthcare workers are hoping to take advantage of their vulnerability by energizing voters in their districts to demand they vote against Medicaid cuts or else face massive backlash when up for reelection in 2026. The campaign is being spearheaded by advocacy groups Health Access California and Protect Our Care, as well as We Are California, a coalition of state and local community organizations. United Domestic Workers, which represents more than 170,000 home care and childcare providers in California, and the Service Employees International Union, which represents more than 2 million service workers across the country, are also playing a leading role in the campaign. (Disclosure: The SEIU and United Domestic Workers are both financial supporters of Capital & Main.) Capital & Main Those groups have organized protests in front of the district offices of Calvert, Kim, and Valadao; coordinated letter-writing campaigns; aired digital and TV ads; and hosted town halls at which constituents speak about the importance of Medicaid, which is known as Medi-Cal in California. Though the representatives have been invited to attend those town halls, none have. The campaign aims to mobilize voters like Cynthia Williams, who attended a March protest outside Kim’s Anaheim office. She told the hundreds in attendance that she felt betrayed by the congresswoman she had supported. “It was like a slap in the face,” Williams said. “It was like somebody saying, ‘You don’t matter. Your family doesn’t matter.’ We helped vote to get this lady in there and this is what we get? It’s wrong. It’s totally wrong.” Cynthia WilliamsCapital & Main Williams voted for Kim in 2024, believing that the Republican congresswoman was “on the same page with us as far as Medicaid.” But after the congresswoman voted in February to advance a budget blueprint that would slash the program, Williams became an outspoken critic of Kim. Williams’s full-time job is taking care of her adult daughter Kailee, who is blind and has an intellectual disability and cerebral palsy, and her sister Shanta, who is a veteran with post-traumatic stress disorder and other severe mental disabilities. Both Kailee and Shanta receive funding from In-Home Supportive Services, a public program in California that provides support to more than 700,000 low-income Californians with disabilities or who are 65 and older by funding caregivers like Williams. Because In-Home Supportive Services receives most of its funding from Medicaid, many fear cuts would reduce or even eliminate programs that support people with disabilities. Capital & Main That’s why United Domestic Workers, of which Williams is a member, has joined in the efforts to pressure vulnerable Republican representatives against voting to cut critical healthcare funding. And according to Doug Moore, UDW’s executive director, the pressure campaign is only getting started. “We have just begun to apply the pressure. We have not turned it up yet. We’re on simmer as far as I’m concerned,” Moore said in March. “We are going to be relentless with pressure on them . . . and we will continue to target them until 2026 and beyond.” If Moore and other advocates are able to exact a political price from vulnerable Republicans who vote to cut Medicaid, it wouldn’t be the first time a California swing-district GOP representative lost an election because of healthcare policy decisions. In 2018, Valadao lost his seat shortly after voting to repeal the Affordable Care Act, which significantly expanded Medicaid. The congressman later regained his seat in 2020. This time around, Valadao signed onto a letter urging Republican House leadership not to cut Medicaid, a move that political strategist Steven Barkan views as a sign that some GOP lawmakers understand that cuts to healthcare funding are politically toxic. “It is very dangerous for Republicans, especially those in swing districts,” said Barkan, whose political consulting firm, Barkan Strategies, works with Democrats. “If they don’t stand up to the cuts, then they are vulnerable. They could conceivably lose the House majority over Medicaid.” In a January poll conducted by YouGov, only 17% of Americans supported cutting Medicaid funding. Healthcare advocacy groups have emphasized that figure in pressure campaigns targeted at Republican lawmakers across the country. The strategy of focusing on Republicans’ support for Medicaid cuts may be working. Democratic candidates have significantly overperformed in special elections held since November’s general election. Barkan said fears regarding Medicaid could be contributing to Republicans’ recent lackluster showings, although he added that it’s too early to be certain. Calvert, Kim, and Valadao have all expressed concern about the effects of cutting Medicaid, even after voting in February to advance the GOP’s budget blueprint demanding just that. On Thursday, Kim and Calvert both voted to approve a revised congressional budget blueprint that maintained sweeping cuts to Medicaid. Valadao did not vote on the bill. In February, Valadao said he would not support a final reconciliation bill that would risk leaving behind people who depend on Medicaid. On February 26, Kim posted a statement to her website saying she would not vote for “a budget that does not protect vital Medicaid services for the most vulnerable.” In a March 19 Instagram post, Calvert wrote that he was “committed to protecting Medicaid benefits for Americans who rely on the program.” Barkan said that the fact that Calvert, Kim, and Valadao are “talk[ing] out of both sides of their mouths” is a sign that they are feeling the heat. The pressure campaign is putting the congresspeople in the increasingly difficult position of choosing between what their constituents want and what their party leadership wants, he added. “The more they see their own base reacting, the more danger they will see,” Barkan said. “They have to figure out which is more harmful to them: standing up to The President or screwing over their constituents.” Calvert, Kim, and Valadao did not respond to requests for comment. The protests aimed at applying that pressure have been attended by people from across the political spectrum, according to Jonathan Paik, executive director of OC Action, a progressive advocacy group and partner organization of We Are California. Paik attributed the broad turnout to the bipartisan consequences of proposed Medicaid cuts. He added that the shared frustration among Democrats and Republicans provided a powerful organizing opportunity. “The sheer scale and visibility is going to be materially felt all across Orange County,” Paik said. “This has been a moment for us to be able to help folks understand who would unilaterally benefit from these cuts: the billionaires.” The GOP budget calls for Medicaid cuts to offset tax cuts that would disproportionately benefit the wealthy. Gerald Kominski, senior fellow at UCLA’s Center for Health Policy Research, said voters will likely see that tradeoff as “blatant robbing from the poor to support the rich.” —By Jeremy Lindenfeld, Capital & Main This piece was originally published by Capital & Main, which reports from California on economic, political, and social issues. View the full article

A software application called Interview Coder promises to help software developers succeed at technical job interviews—by surreptitiously feeding them answers to programming questions via AI. Interview Coder’s 21-year-old cofounder and CEO Roy Lee says he and Neel Shanmugam, the company’s cofounder and COO, created the tool partly as a protest against longstanding industry practices that require job candidates to solve programming puzzles during interviews. Lee, who until recently was a sophomore at Columbia University, says he spent hundreds of hours practicing such problems—time that could have been spent on actual coding projects. “This kind of killed a lot of my love for programming, just because I was forced to write code that just wasn’t fun,” he says. “I was forced to solve riddles instead of actually working on building real world projects, and I just grew to really dislike the system.” But protest or not, Lee says the project has proven lucrative, recently surpassing $3 million in annual recurring subscription revenue—presumably from customers more interested in cheating their way into a job than making a statement. The program, available for Windows and Mac, allows users to secretly take screenshots of programming puzzles presented during interviews, feeding the questions to AI for analysis and coded solutions. The software is designed to evade detection by anti-cheating measures in interview platforms. Controlled by keyboard shortcuts, it avoids the giveaway of mouse movements. Interview Coder can even be placed transparently atop the interview window, so users don’t appear to shift their gaze while consulting AI-generated solutions and talking points. Lee recommends that users practice with the tool before deploying it in a real interview. Lee says he personally tested the software in real internship interviews and has posted videos online that appear to show him using Interview Coder during a challenge for Amazon. “We posted videos of me using it on Amazon, primarily, which is like the big boss interview that we took down,” he says. According to Lee, that led to takedown attempts by Amazon and disciplinary action from Columbia. He says the university initially placed him on probation over concerns that the tool could be used to cheat on class exams, then suspended him for a year for recording a disciplinary hearing and sharing related documents without permission. Lee says he’s unsure if he’ll return to school. He has published marked-up versions of Columbia documents related to the matter. The university declined to comment, citing federal privacy law, and Fast Company was unable to independently verify the authenticity of the documents. Amazon also declined to comment on Lee or his application but said, through spokesperson Margaret Callahan, that candidates are generally asked to acknowledge they won’t use unauthorized aids like generative AI during interviews and assessments. For his part, Lee believes big tech interview processes should better reflect actual working conditions. “It doesn’t make sense to test someone on riddles and essentially give them an IQ test when they’re not going to be doing that at all,” he says. In his view, job candidates should be allowed to use any tools they’d have access to on the job—including AI—during interviews. Having an AI copilot during an interview isn’t a completely far-fetched concept. Some technical interview platforms, like CoderPad and CodeSignal, already allow clients to enable AI assistants for candidates. But, says CodeSignal CEO Tigran Sloyan, that typically involves redesigning interview questions to suit AI usage and even revising job descriptions to reflect that AI proficiency is part of the job. He likens the transition to the introduction of digital calculators in schools, which eventually led to rethinking how math was taught and tested. It’s also critical, Sloyan adds, that companies provide the AI tools themselves rather than letting candidates bring their own. “Right now there is a gigantic menu of all sorts of different AI tools, some of which are very expensive to use, and there is a significant difference in what they can and cannot do,” he says. “So especially in the hiring process, when you want to give everybody a consistent and fair shot, the AI has to be embedded in the interview and assessment platform itself.” Sloyan also suggests Interview Coder may not be as stealthy as its creators claim. Beyond the technical countermeasures platforms like CodeSignal use to detect cheating, candidates might also give themselves away by awkwardly reading answers from a hidden window—behavior that differs from natural brainstorming. “I would highly encourage candidates who are going through an assessment process with CodeSignal to think twice before using something like Interview Coder, because we flag it countless times, and the claim that it’s completely undetectable is not true,” he says. Lee acknowledges that, at least for now, his software might help people cheat into jobs they wouldn’t otherwise land—or get caught trying. “Sure, there will be some bad eggs that get caught or that just slip in,” he says. But Lee—who’s exploring other applications for screen-aware AI assistance—argues that Interview Coder is ultimately meant to make itself obsolete by pushing companies to modernize how they evaluate candidates. “The product is meant to kill itself,” he says. “And the day it kills itself is the day that every single company will hire significantly better engineers, and every engineer will be better because they’ll spend more time engineering instead of [solving programming puzzles.] It’ll just be a huge net positive for the developer community.” View the full article

Since President Donald The President unleashed an onslaught of import taxes on countries around the world, the word tariff has entered the collective vocabulary, and with it reciprocal tariffs, retaliatory tariffs, compound tariffs, and most-favored nation tariffs. But here’s one you may not have heard before, even though it’s been around for decades: the pink tariff. Pink tariffs add a roughly 3% U.S. tax onto the price of women’s clothing compared to the same products made for men, according to CNN. How do pink tariffs work? Research shows that tariffs don’t affect everyone equally. In 2018, a U.S. International Trade Commission study found that women pay more than men for gendered product categories like clothing and shoes, as reported by Politico. That’s because the Harmonized Tariff Schedule, which creates U.S. tariff rates on U.S. imports, classifies footwear and apparel by gender, per CNN. “It is very strange and hugely inappropriate that the U.S. government should be having differential tax rates that attack women more than men for essentially the same things,” Ed Gresser, vice president and director for trade and global markets at the Progressive Policy Institute (PPI), told Politico. For example, Gresser looked at tariff rates for women’s clothing in 2022 and found they were 16.7% higher than men’s, at 13.6%. How will The President’s trade war affect pink tariffs? Notably, The President’s disruption of tariff policy does not extend to pink tariffs, which are being left in place. As women’s clothing will continue to be taxed at a higher rate than men’s, the tariffs The President is placing on China and potentially other countries could hit female consumers in the U.S. harder than their male counterparts. Women in the U.S. were already paying “a kind of gender surcharge of at least $2 billion a year,” according to the PPI. Add on The President’s tariffs, and that number will likely go up. For now, women will need to wait and see by how much. Although The President has currently paused tariffs on all countries for 90 days—except China, which now faces a whopping 145% tax on imports to the U.S.—many companies aren’t waiting to see the effects; they’re increasing their prices and passing those costs on to consumers. It’s now common to see “tariff surcharges” on company invoices and websites. View the full article

It doesn’t take long for Christer Collin and Ola Wihlborg to assemble the newest credenza from Ikea. Collin is a 42-year veteran of the company, specializing in product development. Wihlborg is one of the company’s most senior designers, having created dozens of pieces of furniture sold by the retailer since 2004. The two Swedes are lifting parts and turning hex wrenches in a second-floor conference room in Trnava, Slovakia, just outside the capital, Bratislava. This is where Inter Ikea Group (one of two Ikea parent companies) operates one of its more than 30 furniture and furnishings factories through its subsidiary, Ikea Industry, and where a sizable number of the retailer’s most commonly purchased items materialize. The credenza is one of Wihlborg’s own creations, and it has just come off the line of the sprawling factory downstairs. As he works, he’s barely consulting the detailed paper assembly manual familiar to anyone who’s put together a piece of Ikea furniture. “I can do it without, but it’s always nice to see the instructions,” Wihlborg says between sips of coffee, a model of Scandinavian cool in a black baseball cap and T-shirt. He has the design of the piece deeply ingrained in his brain after a three-year development process that’s brought it from concept to commercialization. Collin is an Ikea supply innovator whose job is to streamline how the company designs its furniture for customer assembly, and he’s visited dozens of Ikea factories and suppliers throughout his career. He can build with surgical precision. And because of the unique way Ikea has come to be such a dominant and global-scale furniture retailer, Wihlborg and Collin also know pretty much exactly how this credenza has been produced, down to the milling of the rails for its sliding doors and the location of the dowels that hold its sides in place. To a degree, most of Ikea’s 899 million annual customers probably don’t appreciate how the making of a piece of furniture like this credenza is a finely calibrated dance involving design, manufacturing, packaging, and assembly, with each element influencing the others in equal measure. Ikea’s designers must know how to make a piece of furniture, but also how it will be produced en masse, how it will end up on a shipping pallet, and how an untrained consumer can put it together without ripping their hair out. This interrelated process is the Ikea way, dating back to its world-changing leap into the self-assembled furniture business in 1952, and foundational to its global success. At the end of its 2024 fiscal year, Ikea parent company Ingka Group reported annual retail sales of 39.5 billion euro, or roughly $44.8 billion. Its share of the $940 billion global home furnishings market is a remarkable 5.7%. More than 727 million people visited its stores in 2024. It used about 473 million cubic feet of wood for its products, a figure that’s often compared to about 1% of the wood consumed around the world per year. As a company, it is an undeniable global force. It’s also been uncommonly influential in the business world. Though it did not invent flat-pack furniture, also known as knockdown furniture, it has so thoroughly saturated the market that all its biggest competitors, from Wayfair to Walmart, must do the same. Flat-pack furniture represents an $18 billion global market, a market many analysts expect to grow more than 50% over the next decade. Wihlborg and Collin have Ikea’s design-manufacturing-packaging-assembly calculus hardwired into their brains. Within 24 minutes of opening the credenza’s two boxes, they have the piece fully built. And though Wihlborg has run this design through his mind countless times over roughly three years of development—with concepts, prototypes, factory adjustments, revisions, and tiny tweaks—he had to come to this Slovakian factory to unbox and build the final product. “It’s actually my first time,” Wihlborg says, smiling. Inside Ikea’s factoryEverywhere you look across the cavernous floor of Ikea Industry’s Trnava factory there is particleboard, often standing several feet high, and in hundreds and hundreds of stacks. Piled on racks that traverse the factory’s football-field-length halls on a network of rolling steel conveyors, these precisely processed cuts of particleboard come in a variety of densities and more than 20 different base dimensions. They get worked by hand, machine, and, increasingly, robot, to transform into the building blocks of some of Ikea’s best-selling shelves, tables, and chairs. Through a nearly scientific process, they’ve been refined to the size and form that simultaneously fit the intentions of the design concept, the capacities of the factory’s equipment, and the confines of a cardboard box a typical consumer can lift into the back of a car. The Trnava factory is one of Ikea’s flat-pack furniture powerhouses, running around the clock with 500 workers, three eight-hour shifts, and an active floor covering more than half a million square feet—twice the size of a typical Ikea store. It pumps out about 25,000 pieces of furniture every week. Its warehouses are stacked with assembly-ready boxes filled with Billy bookcases, Tonstad storage cabinets, and Hemnes bed frames. Since October, the Trnava factory has also been producing about a dozen of the furniture pieces that make up Stockholm 2025, Ikea’s newest line of high-end furnishings, including Wihlborg’s credenza, which retails for $400. Its path through the factory—from raw particleboards to milled and veneered pieces to flat-packed final product—is a case study in the ways design, production, and packaging cross-pollinate to create the Ikea products that end up in homes all over the world. It’s a process that starts with one of those stacks of particleboard. Workers in rubber gloves move wide rectangular boards onto a work surface, where one lays down a line of glue and the other mallets a strip of solid oak into a narrow slit. This piece will be the base of the credenza, and the length of solid wood will soon be sawed and milled with tiny channels for the credenza’s sliding doors—a higher-quality detail than the tacked-on plastic or aluminum rails that might be used in lower-cost products. The credenza’s baseboard then heads off to another station, where a worker spends a full shift guiding close to 800 baseboards through a sanding machine that makes the glued oak piece exactly flush with the rest of the board. At the same time, a massive saw machine cuts down large sheets of particleboard to component size, before being automatically sorted and grouped for further processing. The sideboards, the interior shelves, the bottom supports, and the top all get cut and stacked and moved down the line. Pneumatic machines with grids of suction cups lift individual boards onto conveyor belts where they’re sprayed with glue, topped with wood veneer, and pushed into the hiss of a heated pressure machine. After seven seconds, they come out the other end with an aesthetically pleasing hardwood look, despite their cheaper and lighter particleboard innards. After edge shaving in one machine, another machine hot glues a strip of veneer around their perimeters, covering any hint of the base material inside. These processes are being done in rapid, automated succession via complicated machines that are bigger than some people’s apartments. The Trnava factory has been chosen to produce this specific product because it has the capability of pulling off the higher-end details. This path through the factory line is one Ikea designers often follow from the earliest stages of their design development. They’ll tour Ikea-owned factories like this or the roughly 800 independent suppliers that produce the furniture, dishware, picture frames, and toilet cleaners that are sold in Ikea’s 481 stores in 63 global markets. What a given factory can make often helps shape a product’s design, and the design can push the factory to adopt new technologies and production methods. A long shelf in the new Stockholm collection, also designed by Wihlborg, used a minimalist framing system that required extra strength in the fittings connecting the horizontal shelves to the uprights. Through a series of consultations, prototypes, and samples sent back and forth from Trnava to Ikea’s headquarters in Älmhult, Sweden, the design and factory teams landed on a unique, diagonally milled solution. “We very much appreciate these challenges,” says Marek Kováčik, site manager at the Trnava factory. “We never say no.” The flat-pack formula“It’s not only the product that has to be beautiful. The production has to be beautiful,” says Johan Ejdemo. As Ikea’s global head of design since 2022, he’s acutely concerned with the look, quality, and sales of the 1,500 to 2,000 new products that make their way into Ikea stores every year. As a trained cabinetmaker who’s spent years inside a carpentry shop, he’s also attuned to the realities of actually producing those products, and the compromises that sometimes have to be struck between design intention and material reality. “There needs to be this rhythm. It’s almost like a dance. It has a certain tempo. It has a certain flow,” he says. That dance is sometimes led more by a product’s design, at other times by the factory’s table saw tolerances, and at other times by the economics of cramming a coffee table’s parts into one box instead of two. Always, since the earliest days of Ikea as a furniture retailer, the end cost to consumers is the ultimate guide. “First of all, we have the mission that we need to be smart with resources because we need to keep costs down. Because keeping costs down will enable a lower price, and the lower price will make more people able to afford it,” Ejdemo says. “It’s taking top-shelf things and moving them down a few steps so they’re easier to reach.” This approach to what Ikea calls “democratic design” has been baked into the company’s DNA since it evolved from a provincial mail-order catalog in the 1940s to a home furnishings retailer by the mid-1950s. Its unique perspective on design, production, and packaging is all connected by the fundamental philosophy of self-assembly that has turned Ikea into a global behemoth. Company lore has it that the light-bulb moment came around 1952 when Ikea founder Ingvar Kamprad and early Ikea employee Gillis Lundgren were wrapping up a photo shoot for a new Ikea catalog and they needed to move a bulky table. Lundgren noted how much simpler it would be to store the table if the legs could just come off. Kamprad realized that furniture would be so much easier (and cheaper) to sell through his mail-order business if it left the factory disassembled and as flat as possible. In Leading by Design: The Ikea Story, a 1998 book coauthored by Swedish journalist Bertil Torekull, Kamprad writes that this became the basis for how the company approached all its products. Kamprad, who died at age 91 as a self-celebrated penny-pincher, summarized the Ikea way as “a design that was not just good, but also from the start adapted to machine production and thus cheap to produce. With a design of that kind, and the innovation of self-assembly, we could save a great deal of money in the factories and on transport, as well as keep down the price to the customer.” Over the decades, this thinking has become inextricably connected to every stage of Ikea’s product development, which Ejdemo says has been helped along by better design tools, new factory technology, and innovative fittings to improve self assembly. Particleboard can be engineered to have higher density in the places where screws will make connections and lower densities elsewhere to bring down the total weight. An internally developed “wedge dowel” allows some parts to be snapped together without any screws. The company has even adopted a technique from orthopedic medicine in which snap-together elements are ultrasonically welded into wooden pieces, forming a tight connection that allows parts to be assembled and disassembled repeatedly. Collin, who helped integrate this solution, says the company had been looking at ultrasonic welding for other purposes, but it ended up being a perfect way to integrate the hardware of a furniture piece. “The inside of a bone is quite similar to particleboard,” he says. Operating at such a large scale in markets all over the world, Ikea’s product developers learn to internalize the interconnected nature of designing for the factory, the box, and the end user. Ejdemo, who started at Ikea in 1999 as a product engineer, says designers come to have three numbers in their minds at all times: the 80-centimeter width and 120-centimeter length of the shipping pallets that carry boxed products from factory to store, and the 25-kilogram weight limit (about 55 pounds) the company has for those boxes. Some might call this a curb on creativity, but Ejdemo sees it pragmatically. “I need to consider this because it will be considered anyway at some point,” he says. “If you’re not on top of it as a designer you might see things happening that you wouldn’t want to happen from a design perspective.” Achieving massive scaleWalking through the Trnava factory’s vast halls, production manager Michal Puškel bends down periodically to pick up a stray piece of packing tape or paper from the floor. The factory is impeccably clean, despite stacks of particleboard snailing their way across acres’ worth of conveyors, and high-speed saws, mills, and drills cutting through boards by the thousands. The factory has been operating here since 1990, back when this was still Czechoslovakia and Ikea was making inroads into formerly communist countries. Over the years, the Trnava factory has been thoroughly modernized, with long chains of automated machines and a growing number of robotic arms deployed throughout. Puškel seems to know each machine just as well as the many workers he stops to chat with on his way down the production line, highlighting their unique capabilities and stepping over components to point out the best view. At the end of one machine’s conveyor, he leans over a rail and pulls off a processed board, one of the bigger parts of the credenza the factory is currently producing by the hundreds per day. With his finger he touches the places where, within seconds, the machine has milled small notches where other pieces will soon be attached, and it’s also drilled the precise holes that customers will use to complete the final assembly—the sweat equity that keeps Ikea prices low. The Trnava factory specializes in this type of particleboard and veneer manufacturing, known as flat-line production, where each piece moves down the line and slowly gets turned into a more refined part of a piece of flat-pack furniture. But some items require more attention to detail, including several of the pieces the factory is making for the new Stockholm line. One is the long shelving unit Wihlborg designed after a lengthy back-and-forth with the factory over how to connect its shelves to its upright supports. The solution they came up with—a somewhat complex hole milled at a 45-degree angle into the upright supports in order to conceal the hardware in the finished piece and maintain strength—requires each shelf and upright to get processed by a massive computer numerical control (CNC) milling machine. Crossing the factory to a bright and noisy corner, Puškel shows off a cluster of CNC machines that can take each of those shelving unit’s pieces and mill the angled hole, perform multiple cuts using a menacing multiblade saw arm, and smooth out the radii to ensure the pieces come together snugly. Nearby, a worker has a recently milled board up on a table with a measuring tape, and he’s consulting a diagram as he checks the size of each hole and groove. “We inspect every hour,” Puškel says, with his own eye on the inspector. Other parts of the factory have a visual system to check for less-intricate mistakes, like chipped corners or misaligned veneers; if it sees a problem five times in a row, it automatically shuts down the line. Mistakes happen, and Puškel says it’s critical to keep a close watch on the line any time it starts up on a new batch of one of the hundreds of furniture types the factory produces. But it doesn’t take long for the factory to find its groove. “After a half hour, everything will be stable,” Puškel says. Then it will be ready to keep pace with Ikea’s massive globe-spanning scale. The big business of logistics Ikea has a business imperative to pay so much attention to the intricacies of how every piece of furniture is designed, made, and packaged. Craig Martin, a professor of design at the University of Edinburgh, has written extensively about mobility and design, from shipping containers to the cardboard blocks used to fill empty space in Ikea furniture boxes. He says Ikea is uniquely concerned with these mundane details. “In the traditional design process, packaging is a bit of an afterthought. With Ikea, packaging design and logistics were very much part of that same developmental process. I think that’s one of the most interesting things about Ikea,” Martin says. “I’m not aware of many other manufacturers or companies who are so invested in logistics the way Ikea is.” The reasoning behind it is cost, Martin says, which has been key to Ikea’s ability to gain such a large share of the furniture market. “It’s about the economics of it. If you can save money by building logistics and packaging design into the design process, then that’s the crux,” he says. As a company with tens of thousands of employees worldwide, Ikea has plenty of specialists who make sure packaging is optimized and logistics are efficient. But these concerns have also trickled down throughout the design and product development pipeline, and designers like Wihlborg can conceptualize their design as both a built and a flat-packed product. “During the process, of course we think about how to knock down the product and pack it in a flat pack, so we don’t go into something that is impossible,” Wihlborg says. “We always have it in mind.” Flat-packing concerns shape decisions far beyond the look or size of individual items. Karin Gustavsson, creative leader for the Stockholm 2025 collection, says the close collaboration between designers and factories helps ensure these efficiencies are identified as early as possible. “If you see that it helps to make the table 10 centimeters smaller in length, then we need to start over to do new samples and try it and ask is it okay to just shrink it in length or should we change anything else,” she says. “All this is in the design process.” These considerations end up playing a surprisingly large role in determining the design of Ikea’s products. For example, the dining table Wihlborg designed for the Stockholm 2025 collection used one density of wood where its legs attach, a lower-density around the perimeter, and a nearly hollow but structurally sound honeycomb-shaped cardboard filler for the center—an approach that reduced its overall weight while reducing its risk of bending. It also meant the tabletop wouldn’t need a supporting frame underneath, cutting material use, the total number of boxes the product fits in, the overall cost to customers, and the carbon emissions required to ship it. “Those things we can simulate very easily with computerized design,” Gustavsson says. Some have criticized Ikea for optimizing its design for cost, arguing it creates a kind of disposable furniture that sacrifices durability for rock-bottom prices. The Lack side table, now retailing for $12.99, is one common scapegoat. It is also a perennial bestseller. With thousands of products on offer, Ikea’s range of quality is inevitably going to be wide, but Gustavsson says the company is trying to prove that it can hit new heights in quality without getting too far out of the common person’s price range. “We don’t believe in fast fashion always. We’ve tried to make Stockholm very high quality and long lasting. It has been the mantra for us to show that Ikea could really be this high-end furniture,” Gustavsson says. “We’ll also attract a new customer, we believe.” The company is also trying to counter the disposable-furniture criticism by prioritizing design for both assembly and disassembly, allowing customers to more easily pack up a piece of Ikea furniture and move it to a new place instead of leaving it on the curb. Collin, who was part of the team that developed the snap-in-place wedge dowel, says the move is toward “enjoyable assembly,” and new fittings and assembly techniques are part of making that possible. He points to studies the company does of people’s expectations of how long it will take them to build a given item. “With the old fittings”—think screws and hex wrenches—“it always took double what they expected,” Collin says. Now, with pieces that snap boards together instead of chip-prone nailings or patience-draining hex screws, more and more products have milled wedge dowels that snap and lock into place and easily placed plastic fittings that hold a bookcase backing tight without a single nail. “We always try to be better and better on assemblies. You should feel like you made it in the time you expected,” Collin says. If a product is easier to build, he says, it should be easier to take apart as well. This thinking is making its way across Ikea’s design portfolio, according to Ejdemo. “The whole system change toward circularity will demand a lot of us. How will things be packed and distributed and how will you be able to resell, repair, give a second life, upgrade, update,” he says. “There’s more involved in this than the products, but it will require shifts and new thinking into the products to enable that to happen.” Near the end of the production line inside the Trnava factory, the 16 individual wooden pieces of the credenza are all processed and finished, with their uniform oak veneers and precisely aligned dowel and screw holes. They’ve been wheeled or forklifted over from various parts of the factory to the flat-packing area, which has become one of the busiest and most dynamic parts of the facility. Here Kováčik, the site manager, points out the facility’s newest pieces of equipment: a set of five-axis robotic arms that are currently being programmed to perform the Tetris-like job of fitting every part of an Ikea product into a tightly packed box—and in the right order. “It’s done in consecutive steps, according to the assembly instructions,” Kováčik says. The new robots are doing the heavy lifting, grabbing the largest pieces of the credenza and laying them inside the bottom of a box another machine has just finished folding and gluing. Down the line, two human workers neatly place a few of the smaller wooden pieces in the box before it moves on to another group of workers who lay down other parts of the credenza. Each one goes in a specific place, with the narrow gaps of negative space filled in with strips of thick cardboard, placed down by hand. By the time each worker has laid their pieces in the box, another is coming toward them on the conveyor belt. Puškel, the production manager, says the robots will eventually be able to plop in even the smaller parts of a furniture item, reducing the need for workers to stand by and place parts in boxes over and over again. He lists out the downsides of such rote human labor: ergonomic risks that can hurt workers, worker sick days that can hurt productivity, and human salaries that hurt the bottom line. Kováčik assures that any work a robot takes over simply creates opportunity for human workers to do something more worthwhile. One job no robot will soon take over is the designated assembly inspector, who spends their shift picking out 10 to 12 finished furniture pieces from the assembly line, opening their boxes, and putting them together, like an Ikea customer outfitting a new apartment. On this day, the inspector on duty takes a little more than 10 minutes to mostly build the credenza, looking for the main issues of chipped corners and mismatched veneer colors. Once it’s passed, the inspector takes the pieces apart and places them neatly back in their boxes to join the rest of the day’s output. Stacks of these boxes make their way to another set of robots that carefully arrange them on pallets that will be shipped around the world and placed in the warehouse-like “self-serve” sections of Ikea stores. One last refrigerator-size machine reaches out a robot arm and slaps the palletized boxes with identifying labels. “Now,” Puškel says, with a nod, “it’s finished.” A long-term relationshipBack in the factory’s second-floor conference room, Collin is sitting on the credenza he and Wihlborg have just assembled. “I’m not the heaviest TV,” he says. His point is that this is a piece of furniture that’s meant to perform, withstanding all the reasonable and sometimes unreasonable conditions it will be thrust into when it ends up in a living room in Tulsa, Oklahoma, or Guangzhou, China. For all the ways Ikea furniture is designed for the back end—for the company’s design intentions, for the supply chain and production process, for the complex logistics of global domination—it is, ultimately, something that will live in people’s houses for years or decades. The way the furniture is designed, produced, and shipped is interconnected in an increasingly complex way. But the goal remains quite simple: to create furniture that people will use. View the full article

When Hyundai recently celebrated the grand opening of its new Metaplant in Georgia, a $7 billion-plus factory that will manufacture both electric and hybrid vehicles, many lauded the South Korean automaker for its impeccable timing. The grand opening took place the same week that President Donald The President announced a slew of upcoming tariffs, including on cars and auto parts. The Georgia plant will buffer Hyundai’s electric offerings from some of those tariffs. But the outlook for auto sales in the U.S., particularly EVs, is still uncertain as The President introduces rapidly changing tariff policies and as the future of EV tax credits isn’t clear. Still, Hyundai is focused on building up its EV market. In the U.S., under the Hyundai brand, it currently offers four EVs, four hybrids, and one plug-in hybrid. Globally, it’s investing $90 billion through 2030 to bring 21 new EVs to market, and to double its hybrid offerings to 14 under its Hyundai, Kia, and Genesis brands. (At the New York International Auto Show this week, Hyundai unveiled a hybrid version of its Palisade SUV, set to arrive in the U.S. in early fall.) Hyundai aims to sell 2 million EVs annually by the end of the decade. That would mean that EVs would account for a third of the company’s total global sales. (In 2024, it sold just over 750,000.) Separate from the Georgia plant, Hyundai also recently announced a $21 billion investment to onshore U.S. manufacturing and supply chains, including for steel and EV battery components. To navigate the uncertain market, Olabisi Boyle, SVP of product planning and mobile strategy for Hyundai Motors North America, says the company focuses less on policy changes and more on consumer demand. That means offering a diversity of powertrains (internal combustion engine, battery electric vehicle, and hybrids); localizing production (Hyundai broke ground on the Georgia plant in October 2022); and staying flexible (the Metaplant was originally meant to build just EVs, but has since been expanded to include hybrids). Hyundai has also promised to keep all prices steady until June 2 amid tariff uncertainties, and Hyundai CEO José Muñoz said this week that vehicles won’t see huge price increases overnight. In 2024, Hyundai was the No. 2 EV seller in the U.S., behind only Tesla. “We are focused on that strategy,” Boyle says. “We want to be the choice if people get sick of anybody else.” Boyle recognizes that charging infrastructure and affordability are still challenges for the EV market here. As EV sales move from early adopters to the “early majority,” sales will have “a less inclined slope,” she says, meaning that growth will still happen, just at a slower rate. “And then there will be a time where that slope inclines more, and so you don’t want to be out of the game either.” In the meantime, she adds, charging infrastructure will improve and battery costs will continue to decrease, making EVs less of a compromise for buyers. Hyundai is also working to grow its EV sales across Europe to meet an EU goal requiring new cars sold by 2035 to be zero emission. To drive that growth, it now sells a compact EV called Inster that debuted in early 2025; it retails for less than $30,000. (Overall in Europe, Hyundai’s market share is around 4%. The Inster is also available in Korea, where Hyundai and Kia combined lead the EV market with a 70% share.) The Inster was named the 2025 World Electric Vehicle during the New York International Auto Show this week. Boyle couldn’t speak to whether that EV will eventually come to the U.S. market, but said, “If we think affordability is important to our customers, we’ll have products that are affordable to our customers.” There’s been a general lack of affordable EVs for U.S. buyers; 2024 research found that only 3% of U.S. EVs cost less than $37,000. Hyundai is also continuing to explore hydrogen fuel cells to add another option to its offerings, though Boyle says that may be more applicable to commercial vehicles. With a hydrogen fuel cell, an EV could fully charge in about five minutes. No matter the current uncertainties in the U.S. market, she says the EV industry is still growing globally, particularly across Europe and Asia. “It is unwise [for anyone] to say ‘just because we pull back [on EVs] we’ll be good,’” Boyle says. “You’ll be good maybe for this year. You won’t be good for 5, 10 years from now, because then the other people have taken over.” She adds: “The future will include electric vehicles. We want them to be the best electric vehicles and the best choice for the customer. That’s not going away.” View the full article

Barclays Center in Brooklyn is abuzz as the Brooklyn Nets’s Jalen Wilson catches the ball, readies himself, and releases a contested three. The ball arcs high above the Knicks defender’s outstretched arms and swishes through the net. As the stadium erupts, Bryan Velazquez throws a fist in the air. Even though he is blind, he knows that his team just scored. He felt it on his fingertips. Velazquez, who works as an outreach coordinator at Omnium Circus, is using a new kind of haptic device that translates live game action into vibrations. Developed by Seattle-based startup OneCourt, the laptop-size device consists of a silicone relief map displaying a basketball court with the Brooklyn Nets logo at the center, and comes with hundreds of motors that vibrate to indicate the position of the ball on the court. People who are blind or low vision can lay their hands flat on the device and “feel” the ball move back and forth, while an earpiece provides live updates on the score and various play outcomes like “shot made,” “shot missed,” “out of bounds,” or “foul.” Every major sports league tracks the position of its players and the ball in real time using advanced optical and sensor-based systems like Hawk-Eye. OneCourt’s technology taps into that data over 5G and translates it into trackable vibrations that move across the surface of the device. These vibrations—think of as them as auditory pixels—vary based on the type of play unfolding on the court. When a player shoots, the corresponding location of the shot on the tablet vibrates more strongly. If the player scores, the motors underneath the hoop pulse vividly. If the player misses, the motors sigh one long, seemingly disappointed vibration. “I really hope a lot of sports franchises roll this out,” says Velazquez, who was invited to give tangible feedback about his time in the arena by the nonprofit organization called Visions. An untapped marketHistorically, watching sports has been a visual affair. You follow athletes around a racetrack. You watch a tennis ball fly across the court. But an estimated six million Americans today live with low vision—a chronic visual impairment that cannot be corrected with glasses, contacts, or medical treatments. One million Americans are legally blind. “It is an untapped market,” says Jorge Hernandez, senior technology manager at the Miami Lighthouse for the Blind and Visually Impaired, who went blind at age 20. Hernandez, like several other blind or low-vision people interviewed for this article, usually listens to sports through the live radio broadcast, but he says haptic devices like OneCourt’s are one more tool in the toolbox that will make the world more accessible to people with disabilities. “We are normal individuals that live a normal life, and if you make [sports] accessible to us, guess what, we will come.” In the U.S., ADA standards stipulate that public accommodations like stadiums and theaters must ensure that people with disabilities receive effective communication through auxiliary aids or services like braille, sign language interpreters, and assistive listening devices. But according to Matthew Dietz, an expert on accessibility law from Nova Southeastern University, these standards can only evolve at the speed of technological innovation. “If sighted people see the ball around the field or a tennis court, so should the Blind,” he said in an email. “But then again, I would still prefer Phil Rizzuto calling the game.” The tipping point of innovationOneCourt is part of a growing number of startups innovating in the space. Others include the Dublin-based Field of Vision, and the French startup Touch2See. The latter has developed a tablet featuring a tactile layout of a soccer field. A moving cursor represents the position of the ball and guides your fingers on the field—a bit like an Ouija board. The Touch2See device also vibrates to signal when players are passing, shooting, or dunking. Both Touch2See and OneCourt were inspired by a viral video—potentially the same one—of a fan at a soccer match guiding the hands of their blind friend over the cardboard model of the pitch. Many of these companies are currently competing for big contracts, suggesting a growing interest from stadiums and leagues to provide accessible experiences for their fans. The Touch2See tablet made its international debut at the Paris Olympics and has since become available at the Cagliari Calcio club in Italy, FC Porto in Portugal, and many others. The company is eyeing FIFA 2026 next. “Football [soccer] is what we want to master,” Touch2See’s sales director, John Brimacombe, told me in an interview last year. In the meantime, OneCourt’s technology is quickly gaining ground in the U.S. The startup’s haptic devices first became available at a Portland Trailblazers game in 2024. They have since become available at Sacramento Kings games and Phoenix Suns home games. Ticketmaster has sponsored every partnership including at Barclays. “Our unique role in this partnership has helped build a model to quickly scale purposeful innovations from coast-to-coast,” says Marla Ostroff, managing director at Ticketmaster North America. “It’s a key step toward a more inclusive future.” Beyond basketballThe Brooklyn Nets and the Barclays Center are the first East Coast sports team and arena to provide so-called “tactile broadcasting” at home games, for free. “Having the ability for all different kinds of fans to experience the game is really meaningful for me, and this technology fit in with that perfectly,” says Keia Cole, chief digital officer at BSE, the company that owns the Brooklyn Nets, the New York Liberty, and Barclays Center. The Nets piloted the devices at the end of the NBA season, but Cole says they are planning to bring them back next season. For now, they are only available at NBA games, but they are hoping to expand to New York Liberty games, as well. WNBA uses a different kind of tracking system that OneCourt isn’t currently geared up for, but OneCourt’s COO, Antyush Bollini, says that the company started with the technology that is more widely available (Hawk-Eye) and ultimately plans on expanding to all levels of sport. “It’s only a matter of time before someday, it’s in Collegiate, and it’s in Little League games, and it’s in your rec center.” And it’s not just basketball. OneCourt has already tested its haptic devices at tennis games, baseball, and American football matches. French2See works with soccer, basketball, rugby, and various Paralympic sports like goalball and wheelchair rugby. Both OneCourt and Touch2See tablets come with a peel-off, interchangeable surface that enables teams to seamlessly switch between different sports. According to OneCourt’s CEO, Jerred Mace, any sport that is less about style (like martial arts) and more about the athletes’ location (like in swimming or racing) could be a fit. “We definitely have ambitions to get into every stadium across different sports, whether that’s MBA, WMBA, NFL, NHL, or tennis,” he says. “At the end of the day, we view this as a new standard in accessibility.” Mace came up with the idea for OneCourt while at the University of Washington. As a child, he experienced such far-sightedness that his doctor thought he wouldn’t be able to drive. His vision ended up improving through surgeries, but the 24-year-old still remembers being judged for his looks and the “goggles” he had to wear. His experience, combined with a history of disability in his family, has helped him gain deep understanding for people with disabilities. Down the line, Mace wants everyone to be able to experience sports—including fans who want to follow a game from the comfort of their own home. Velazquez, one of the blind fans who experienced the device at the Nets game last week, told me he wouldn’t necessarily use it at home. “I like [the device] for the live experience,” he says. But he was noticeably thrilled at the prospect of the technology being made available at more stadiums. His hand shot up when asked if he wanted to speak to a reporter, and his first impressions were summarized by a very spirited “amazing!” Mike Cush, chief program officer at Visions, was equally bullish. “I’m not easily impressed by technology,” he told me after trialing the device at Barclays. “But this is a game changer.” View the full article

The torches designed for Milano Cortina 2026, next year’s Olympic and Paralympic Winter Games in Italy, were made in service of the flame. Named Essential, the reusable, ultra-minimalist torch has a flared, open-top design meant to show viewers how the flame is generated because “what’s important isn’t the torch, but the flame,” Italian architect and engineer Carlo Ratti tells Fast Company. The design is meant to showcase the flame in motion. “The open-top design is crucial to how the flame comes to life,” explains Ratti, who designed the torch with his eponymous firm, Studio Carlo Ratti Associati. The torches were developed by Eni and Versalis, both official supporters of the Games, and the Italian manufacturer Cavagna Group engineered their production. Each torch has an air intake near the upper cone that allows oxygen to mix with bio-gas, “generating a warmer, more natural yellow flame—one that aligns with the Olympic spirit far better than the cold, blue flame of many torches,” he says, adding that it was tested in wind tunnels and real-time trials. “When the torch is in motion, that same openness helps produce what we call the ‘flag flame,’ a dynamic, horizontal flame that trails behind the torchbearer while running,” Ratti says. Milano Cortina 2026 Olympics The 2026 Games bills itself as the most widespread ever, since it’s the first Olympic Winter Games to be named for two cities, Milan and Cortina, and will be held across multiple regions in northern Italy. That’s a geographically big Olympics, but the design of the Essential torches communicates an opposite message of minimalism, of doing more with less. The torches are lightweight, about 2 pounds each without their fuel canisters, which can be refilled and reused as many as 10 times. That reduces the overall number of torches that need to be produced for the 63-day Olympic Torch Relay, which begins this November 26, ahead of the Opening Ceremony on February 6, 2026. The torches’ burners run on fuel made from renewable materials like cooking oil, and they’re made with recycled aluminum and brass alloy coated with a reflective, iridescent finish in two hues—a turquoise blue for the Olympic Games and a lustrous bronze for the Paralympics. Milano Cortina 2026 Olympics The accoutrements of the modern Olympic Games give host cities the chance to show off their culture, industries, and style. That’s a unique opportunity to showcase a state’s heritage on a global stage, such as the Paris 2024 medals, which included pieces of the Eiffel Tower. But it also puts a magnifying glass on design mishaps—such as those same medals having to be replaced due to deterioration. For northern Italy, the Games are a chance to show off Milan’s status as a world leader in design. The torches were unveiled at both the Triennale di Milano, an art and design museum in Milan, and the Italian Pavilion in Expo 2025 Osaka in Japan. Raffaella Paniè, director of brand, identity, and the “Look of the Games” for Milano Cortina 2026, says the torches are named Essential because they make the most of the bare minimum, allowing the flame to steal the show. This same minimalist approach is setting the stage for the rest of the Games’s aesthetics. “If we consider Italian design, in line with our Italian spirit and wanting our brand to be vibrant, dynamic, and contemporary, we can expect future design elements, such as medals and the podium, to also reflect this aspect,” she says. View the full article