Link Building Strategies

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.View the full article

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.View the full article

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google's own help documentation? Well, it does.View the full article

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing Search Live in AI Mode...View the full article

Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote.View the full article

Google is testing integrating Search Live (Gemini Live - voice search as you talk) in AI Mode. Plus, this version shows citation cards as part of the answer, as you are having a conversational search with AI Mode.View the full article

It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over?View the full article

Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business Insider journalists write and will all be edited by an editor at Business Insider.View the full article

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen.View the full article

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google's home page search bar added a new upload feature to take you into AI Mode...View the full article

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. View the full article

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn't do actions - yet.View the full article

If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.View the full article

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper's regions. This will essentially override the member price in the regional inventory feed.View the full article

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text "Learn more."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are volatile again and heating up. Plus...View the full article

I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Google search rankings.View the full article

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.View the full article

Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, you are given three options to go into AI Mode.View the full article

I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days of data and then stalled again. And the performance reports are now 32 hours behind, when it is normally just a few hours behind.View the full article

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.View the full article

Here is a recap of what happened in the search forums today...View the full article