ResidentialBusiness

Gmail has had an Undo Send feature for years now, and it looks like Outlook for Mac is about to get a version of it too. While Outlook Recall technically isn't new, Microsoft is streamlining bringing it to Outlook's Mac app. Recall allows you to unsend an email in Outlook and works on both the service's free and paid tiers, and you can try out a beta version right now. What is Outlook Recall?I've often sent emails without thinking too much, and only after sending did I realize that I could have chosen a different example to illustrate a problem, my tone could be perceived as a bit rude, or that my email has an embarrassing typo. I've even misspelled my own name in an email once (I still pray that the receiver didn't notice it). In all these cases, I wished that Microsoft allowed me to quickly unsend the email, and eventually, I trained myself to take a deep breath and review emails before hitting the dreaded Send button. Now, with Outlook Recall, Microsoft has a way to help you unsend emails. It works with Outlook's Windows and web apps, and now the Mac app, too. This feature is not to be confused with Microsoft's AI Recall, which quietly records everything you do on your PC. The Outlook Recall feature is only for bringing back sent emails. How to use Outlook Recall Credit: Microsoft To use Outlook Recall for Mac, you'll need to be on the Microsoft 365 Insider program. To join it, visit this page and follow the instructions for the type of Office account that you have. Note that you using updates intended for the Insider program might mean troubleshooting and dealing with occasional bugs and crashes, as they're not fully ready yet. The program is meant for testing features before they're released to the general public, so you could face weird issues in your Microsoft 365 apps. Once you've joined the Insider program, you may have to update the Outlook for Mac app to version 16.94 or newer to start using the Recall feature. Check under File > Office Account > Update Options to be sure. Outlook Recall only works if you and the receiver are subscribed to Microsoft 365 or Exchange within the same organization. If you've emailed something to someone outside the organization, you're out of luck. Once you've sent an email to another person in the same organization, follow these steps to use Outlook Recall: Go to the Sent Items folder in Outlook for Mac. Right-click the email you wish to unsend. Click Recall. This button is also available in the toolbar above your emails. Go back to your Inbox and you'll see a small popover notification telling you that the message was successfully recalled. Right-click the sent message and select Resend to send it again. Microsoft said it plans to roll out this feature to the (confusingly separate from Beta) Preview channel this month (February 2025). If all goes well, it should make it to stable version of Outlook for Mac soon. View the full article

Are you considering starting a property management service? It’s essential to recognize that the responsibilities of a property manager and real estate agents overlap in several areas. Both positions operate within the realm of the real estate industry and have some common requirements. A broker possesses the qualifications to operate as a property manager. What follows is an outline of property management activities and guidance on launching a business that caters to rental properties or investment properties. The future looks good. The property management market is projected to reach a value of 21.4 Billion USD. So, if you are considering how to make money in real estate, property management is one reliable way to achieve that. Additionally, if you’re interested in learning how to start a property management company, now is an excellent time to explore this opportunity. Important Steps to Starting a Property Management Company The process of starting a property management company is not a spontaneous one; it necessitates following a series of well-thought-out steps. Let’s delve into what these steps entail. Research Other Property Management Companies Before you can start your own property management company, you need to know what you’re up against. That means market research into the property management industry. Potential property managers need to know who their direct and indirect competitors are. Look at: Who their customers are. These are your potential clients. What products do they offer? Do they sell properties, too? Their pricing. What’s a month’s rent worth? Remember, direct competitors are other property managers. Indirect competition can include in-house managers. And those who sell real estate. Choose a Name and Brand Your Property Management Company One of the first steps in setting up your property management company is to choose a name and build a brand around it. An impactful, well-thought-out name can leave a lasting impression and help in establishing your identity in the market. Here are a few tips for aspiring property managers looking to brand their new business venture. Remember, successful property management companies start their journey with a strong brand. Make sure the name is unique. There are legal issues about duplication in most states. Try a Google search to see what’s taken. Choose the URL carefully. It needs to be memorable. Don’t just focus on the SEO value. You’ll get traffic from one person, remember. It shouldn’t be hard to spell or understand. Write a Property Management Business Plan Any successful property manager understands the value of a robust business plan in guiding their enterprise. Such a plan assists in multiple areas, including setting achievable goals, choosing an appropriate business model, and keeping the focus sharp. In the following sections, we will cover a few crucial points that need to be addressed in a well-structured business plan. Business Model and Services. Add the general structure of your business here. Plus a few words on who you are and what you do. Goals. Property managers need to have long and short-term objectives. Landlord resources written down can help you put these together. Structure. Most SMBs have specific positions. Outline them. These are key areas that a new property manager should address. Here’s a general business plan template site. Form a Legal Entity and Register To operate legally, you’ll need to select a suitable business entity for your company and register it accordingly. This crucial step not only legitimizes your operations but also defines the framework within which your business will operate. Sole Property Management Business. Business losses and profits go on the personal tax returns of a sole proprietor. A Partnership. Do you have a few commercial properties to look after? Partners claim business income on personal taxes. They are liable for claims, too. Limited Liability Corporation. Contrary to popular belief, an LLC isn’t an incorporated business. The property management company’s owners have limited financial and legal liability. Corporation. Business and personal taxes get filed separately. Open a Business Bank Account As a property management company, you could be working with various clients, including real estate investors owning multiple investment properties or individuals with residential property concerns. Regardless of the client base, a business bank account is essential for managing your company’s financial operations. This involves more than just securing a business credit card. For example, certain states mandate that funds from lease agreements be kept separate from security deposits, which requires diligent financial management. Make Sure You Have the Licenses and Permits Required in Your State Property owners expect the professionals managing their real estate properties to hold the necessary licenses and permits. Compliance with these legal requirements is key to building trust with your clients. In this context, having a real estate license, although not always necessary, can be an added advantage. Property Management License: This is a requirement for some boards. You’ll need to pass a property manager license exam. Real estate investors favor these. Real Estate Brokers License: This is a common requirement. The exam usually contains both property management and other questions. Here are some easy steps to get a real estate broker’s license. Leasing Agent License: Some states require these that specifically focus on activities in a defined real estate market. Create a Business Website and Choose a Location In the initial stages, an online presence can help you save on commercial office space and tap into the digital market, where most property management companies now operate. Having a professional website will not only save you money but also expand your reach to potential clients. However, remember to consider associated costs, such as search engine optimization for your website and hosting fees, which are essential to increasing your visibility online. A business email hosting service is good. The setup fee should be low. Consider Ongoing Costs and Fees Your business will need to balance costs and fees to stay afloat. Here’s some of what you’ll need to look at. Ongoing Management Fee. The money you get paid. Charge a flat rate or a commission on the rental value. Lease Renewal Fees. Be sure to clarify these. Usually, they can be at a flat rate or a percentage of rent. Legal Fees. You don’t need to pay for them. They’re optional, but a real estate lawyer can help. Max cost is $1,500 USD. Utilities. This is a cost if you’re going brick and mortar. Water, heat, and hydro. Property taxes, too. Advertising. Business cards, signage, and digital marketing are just a few possibilities. The national average for a business sign is $438 dollars. Don’t forget to add in your tools and a leasing fee if there’s no existing tenant. Get Your Taxes in Order Understanding and organizing your tax obligations is vital for running a successful property management company. Taxes in the property management sector can be complex, and they vary depending on your business structure and location. Here are key points to consider: Research Local Tax Laws: Ensure you are aware of the state and local tax laws applicable to property management businesses in your area. Consider Hiring a Tax Professional: An accountant or tax specialist can help navigate the complexities of real estate taxes, deductions, and credits. Organize Your Records: Keep detailed financial records, including all income, expenses, and receipts. Familiarize Yourself with Self-Employment Taxes: As a sole proprietor, you should be ready to manage self-employment taxes that include contributions to Social Security and Medicare. Regular Tax Filings: Ensure timely quarterly or annual tax filings to avoid penalties. Investigate Tax Deductions: Determine possible tax deductions related to property management, including operating expenses, travel costs, and office expenses. If you’re a self-employed manager of your own company, there are separate rules. Purchase Business Insurance Just like any other business, obtaining business insurance is essential for a property management company. This protective measure safeguards your business against unforeseen financial challenges, offering a safety net for your venture. Errors and Omissions Insurance. Also called professional liability insurance. Protects against property manager mistakes. General Liability Insurance. Covers day-to-day services. Tenant Discrimination Insurance. It is not necessarily covered under the general liability policy. Plan Your Accounting System Setting up an efficient accounting system is crucial for managing the financial aspects of a property management company. An effective system will help you track income, expenses, and profitability. Here are some important steps to consider: Choose the Right Accounting Software: Select software that can specifically cater to property management needs, like tracking rent payments and maintenance expenses. Maintain Separate Accounts: Keep client funds, such as security deposits and rent collections, separate from your business operating funds. Regular Financial Reporting: Generate monthly financial reports to stay informed about your business’s financial health. Monitor Cash Flow: Keep a close eye on your cash flow to ensure you have enough funds to cover operating expenses and plan for future investments. Hire a Professional Accountant: It may be beneficial to engage an accountant who specializes in real estate and property management to handle your financial records and offer expert financial guidance. Keeping the books straight is important. Look for software that can capture records for individual properties. Set Up Your Business Phone System Given the nature of a property management business, maintaining consistent communication is key. Opt for a business phone system that offers useful features like a mobile app, voicemail-to-email service, and the flexibility to add or remove users as per your business needs. Hire Staff Now, let’s talk about staffing. Here are some of the key roles you’ll need to fill to ensure the smooth operation of your property management company. In certain circumstances, you might need to look into obtaining a National Interest Exemption (NIE). RoleDescription Property ManagerThey are responsible for collecting rents, managing budgets, and overseeing various property-related tasks. AccountantTheir role involves managing all financial records, keeping track of incomes and expenses, and ensuring financial compliance. Maintenance OfficerAs the name suggests, they handle all maintenance requests, ensuring that all properties are kept in good repair and meeting all necessary standards. Marketing Officer (If budget allows)Responsible for creating and implementing marketing strategies to attract potential tenants and increase the company's visibility in the market. Finalize Your Services and Pricing Structure Once you have a clear understanding of your services, it’s time to associate costs and fees with each service. This will allow you to calculate revenue forecasts and make necessary adjustments to the numbers, ensuring your pricing remains competitive while also profitable. Consider Property Management Software Financial tracking is crucial when dealing with rental properties, making property management software an invaluable tool. Features like rent collection and tenant tracking are essential to efficiently manage your property portfolio. Market Your Business An effective marketing strategy can significantly boost your real estate sale activities. Ensure your website is well-optimized for search engines and designed to be mobile-friendly, as the majority of users now access the web via mobile devices. Expand Your Portfolio Every property owner seeks a successful property manager to maximize their return on investment (ROI). Starting a property management business becomes more straightforward when following the steps listed here. As your portfolio expands and your clients’ monthly rental income spikes, you’ll find more property owners queuing up to bring you on board. Starting a property management company requires careful planning, strategic implementation, and a constant eye on evolving market trends. This journey might appear challenging, but by adhering to the steps detailed in this guide, you are setting yourself up for success in the dynamic realm of property management. Always remember that, at the core, this business revolves around people and properties – a seamless blend of strong relationships and meticulous care for assets. As your business takes root and begins to flourish, you’ll find the journey equally rewarding as the destination itself. Go forth and conquer the world of property management with confidence and competence! What is a Property Management Company? So, what does a property management company do? Simply put, these individuals or teams shoulder the responsibility of managing a property that is owned by another party. Their jurisdiction includes various types of residential property, along with industrial and commercial spaces. Their tasks range from rent collection and property advertisement to the regular cleaning and maintenance of the premises. These companies are often the preferred choice for absentee landlords who seek expert management for their properties. How Much Does it Cost to Start a Property Management Company? You need to consider capital and operating expenses to start this type of business. Property management enterprises start out with costs averaging $19,267 dollars. These businesses often collaborate with real estate agents to facilitate the sale of apartment buildings and contribute to other related activities. Image: Depositphotos This article, "How to Start a Property Management Company" was first published on Small Business Trends View the full article

Are you considering starting a property management service? It’s essential to recognize that the responsibilities of a property manager and real estate agents overlap in several areas. Both positions operate within the realm of the real estate industry and have some common requirements. A broker possesses the qualifications to operate as a property manager. What follows is an outline of property management activities and guidance on launching a business that caters to rental properties or investment properties. The future looks good. The property management market is projected to reach a value of 21.4 Billion USD. So, if you are considering how to make money in real estate, property management is one reliable way to achieve that. Additionally, if you’re interested in learning how to start a property management company, now is an excellent time to explore this opportunity. Important Steps to Starting a Property Management Company The process of starting a property management company is not a spontaneous one; it necessitates following a series of well-thought-out steps. Let’s delve into what these steps entail. Research Other Property Management Companies Before you can start your own property management company, you need to know what you’re up against. That means market research into the property management industry. Potential property managers need to know who their direct and indirect competitors are. Look at: Who their customers are. These are your potential clients. What products do they offer? Do they sell properties, too? Their pricing. What’s a month’s rent worth? Remember, direct competitors are other property managers. Indirect competition can include in-house managers. And those who sell real estate. Choose a Name and Brand Your Property Management Company One of the first steps in setting up your property management company is to choose a name and build a brand around it. An impactful, well-thought-out name can leave a lasting impression and help in establishing your identity in the market. Here are a few tips for aspiring property managers looking to brand their new business venture. Remember, successful property management companies start their journey with a strong brand. Make sure the name is unique. There are legal issues about duplication in most states. Try a Google search to see what’s taken. Choose the URL carefully. It needs to be memorable. Don’t just focus on the SEO value. You’ll get traffic from one person, remember. It shouldn’t be hard to spell or understand. Write a Property Management Business Plan Any successful property manager understands the value of a robust business plan in guiding their enterprise. Such a plan assists in multiple areas, including setting achievable goals, choosing an appropriate business model, and keeping the focus sharp. In the following sections, we will cover a few crucial points that need to be addressed in a well-structured business plan. Business Model and Services. Add the general structure of your business here. Plus a few words on who you are and what you do. Goals. Property managers need to have long and short-term objectives. Landlord resources written down can help you put these together. Structure. Most SMBs have specific positions. Outline them. These are key areas that a new property manager should address. Here’s a general business plan template site. Form a Legal Entity and Register To operate legally, you’ll need to select a suitable business entity for your company and register it accordingly. This crucial step not only legitimizes your operations but also defines the framework within which your business will operate. Sole Property Management Business. Business losses and profits go on the personal tax returns of a sole proprietor. A Partnership. Do you have a few commercial properties to look after? Partners claim business income on personal taxes. They are liable for claims, too. Limited Liability Corporation. Contrary to popular belief, an LLC isn’t an incorporated business. The property management company’s owners have limited financial and legal liability. Corporation. Business and personal taxes get filed separately. Open a Business Bank Account As a property management company, you could be working with various clients, including real estate investors owning multiple investment properties or individuals with residential property concerns. Regardless of the client base, a business bank account is essential for managing your company’s financial operations. This involves more than just securing a business credit card. For example, certain states mandate that funds from lease agreements be kept separate from security deposits, which requires diligent financial management. Make Sure You Have the Licenses and Permits Required in Your State Property owners expect the professionals managing their real estate properties to hold the necessary licenses and permits. Compliance with these legal requirements is key to building trust with your clients. In this context, having a real estate license, although not always necessary, can be an added advantage. Property Management License: This is a requirement for some boards. You’ll need to pass a property manager license exam. Real estate investors favor these. Real Estate Brokers License: This is a common requirement. The exam usually contains both property management and other questions. Here are some easy steps to get a real estate broker’s license. Leasing Agent License: Some states require these that specifically focus on activities in a defined real estate market. Create a Business Website and Choose a Location In the initial stages, an online presence can help you save on commercial office space and tap into the digital market, where most property management companies now operate. Having a professional website will not only save you money but also expand your reach to potential clients. However, remember to consider associated costs, such as search engine optimization for your website and hosting fees, which are essential to increasing your visibility online. A business email hosting service is good. The setup fee should be low. Consider Ongoing Costs and Fees Your business will need to balance costs and fees to stay afloat. Here’s some of what you’ll need to look at. Ongoing Management Fee. The money you get paid. Charge a flat rate or a commission on the rental value. Lease Renewal Fees. Be sure to clarify these. Usually, they can be at a flat rate or a percentage of rent. Legal Fees. You don’t need to pay for them. They’re optional, but a real estate lawyer can help. Max cost is $1,500 USD. Utilities. This is a cost if you’re going brick and mortar. Water, heat, and hydro. Property taxes, too. Advertising. Business cards, signage, and digital marketing are just a few possibilities. The national average for a business sign is $438 dollars. Don’t forget to add in your tools and a leasing fee if there’s no existing tenant. Get Your Taxes in Order Understanding and organizing your tax obligations is vital for running a successful property management company. Taxes in the property management sector can be complex, and they vary depending on your business structure and location. Here are key points to consider: Research Local Tax Laws: Ensure you are aware of the state and local tax laws applicable to property management businesses in your area. Consider Hiring a Tax Professional: An accountant or tax specialist can help navigate the complexities of real estate taxes, deductions, and credits. Organize Your Records: Keep detailed financial records, including all income, expenses, and receipts. Familiarize Yourself with Self-Employment Taxes: As a sole proprietor, you should be ready to manage self-employment taxes that include contributions to Social Security and Medicare. Regular Tax Filings: Ensure timely quarterly or annual tax filings to avoid penalties. Investigate Tax Deductions: Determine possible tax deductions related to property management, including operating expenses, travel costs, and office expenses. If you’re a self-employed manager of your own company, there are separate rules. Purchase Business Insurance Just like any other business, obtaining business insurance is essential for a property management company. This protective measure safeguards your business against unforeseen financial challenges, offering a safety net for your venture. Errors and Omissions Insurance. Also called professional liability insurance. Protects against property manager mistakes. General Liability Insurance. Covers day-to-day services. Tenant Discrimination Insurance. It is not necessarily covered under the general liability policy. Plan Your Accounting System Setting up an efficient accounting system is crucial for managing the financial aspects of a property management company. An effective system will help you track income, expenses, and profitability. Here are some important steps to consider: Choose the Right Accounting Software: Select software that can specifically cater to property management needs, like tracking rent payments and maintenance expenses. Maintain Separate Accounts: Keep client funds, such as security deposits and rent collections, separate from your business operating funds. Regular Financial Reporting: Generate monthly financial reports to stay informed about your business’s financial health. Monitor Cash Flow: Keep a close eye on your cash flow to ensure you have enough funds to cover operating expenses and plan for future investments. Hire a Professional Accountant: It may be beneficial to engage an accountant who specializes in real estate and property management to handle your financial records and offer expert financial guidance. Keeping the books straight is important. Look for software that can capture records for individual properties. Set Up Your Business Phone System Given the nature of a property management business, maintaining consistent communication is key. Opt for a business phone system that offers useful features like a mobile app, voicemail-to-email service, and the flexibility to add or remove users as per your business needs. Hire Staff Now, let’s talk about staffing. Here are some of the key roles you’ll need to fill to ensure the smooth operation of your property management company. In certain circumstances, you might need to look into obtaining a National Interest Exemption (NIE). RoleDescription Property ManagerThey are responsible for collecting rents, managing budgets, and overseeing various property-related tasks. AccountantTheir role involves managing all financial records, keeping track of incomes and expenses, and ensuring financial compliance. Maintenance OfficerAs the name suggests, they handle all maintenance requests, ensuring that all properties are kept in good repair and meeting all necessary standards. Marketing Officer (If budget allows)Responsible for creating and implementing marketing strategies to attract potential tenants and increase the company's visibility in the market. Finalize Your Services and Pricing Structure Once you have a clear understanding of your services, it’s time to associate costs and fees with each service. This will allow you to calculate revenue forecasts and make necessary adjustments to the numbers, ensuring your pricing remains competitive while also profitable. Consider Property Management Software Financial tracking is crucial when dealing with rental properties, making property management software an invaluable tool. Features like rent collection and tenant tracking are essential to efficiently manage your property portfolio. Market Your Business An effective marketing strategy can significantly boost your real estate sale activities. Ensure your website is well-optimized for search engines and designed to be mobile-friendly, as the majority of users now access the web via mobile devices. Expand Your Portfolio Every property owner seeks a successful property manager to maximize their return on investment (ROI). Starting a property management business becomes more straightforward when following the steps listed here. As your portfolio expands and your clients’ monthly rental income spikes, you’ll find more property owners queuing up to bring you on board. Starting a property management company requires careful planning, strategic implementation, and a constant eye on evolving market trends. This journey might appear challenging, but by adhering to the steps detailed in this guide, you are setting yourself up for success in the dynamic realm of property management. Always remember that, at the core, this business revolves around people and properties – a seamless blend of strong relationships and meticulous care for assets. As your business takes root and begins to flourish, you’ll find the journey equally rewarding as the destination itself. Go forth and conquer the world of property management with confidence and competence! What is a Property Management Company? So, what does a property management company do? Simply put, these individuals or teams shoulder the responsibility of managing a property that is owned by another party. Their jurisdiction includes various types of residential property, along with industrial and commercial spaces. Their tasks range from rent collection and property advertisement to the regular cleaning and maintenance of the premises. These companies are often the preferred choice for absentee landlords who seek expert management for their properties. How Much Does it Cost to Start a Property Management Company? You need to consider capital and operating expenses to start this type of business. Property management enterprises start out with costs averaging $19,267 dollars. These businesses often collaborate with real estate agents to facilitate the sale of apartment buildings and contribute to other related activities. Image: Depositphotos This article, "How to Start a Property Management Company" was first published on Small Business Trends View the full article

Reform UK attacks move to ‘cancel over 5.5mn votes in May’ after poll surge left it on course to win scores of seatsView the full article

Brussels to examine whether Chinese-founded fashion group that is targeting London listing is selling illegal goodsView the full article

The Corleone family’s quest for legitimacy mirrors modern business succession planning. Quick Tax Tip With Art Werner CPE Today Go PRO for members-only access to more Art Werner. View the full article

The Corleone family’s quest for legitimacy mirrors modern business succession planning. Quick Tax Tip With Art Werner CPE Today Go PRO for members-only access to more Art Werner. View the full article

The Google widget for your Android home screen has a new hidden feature that's disabled by default. In its latest update, the Google app has added a new customization feature, letting you add a new shortcut to the Google app's widget. This will let you tap an icon within the widget to quickly jump to reading the news, seeing weather updates, or catching up on sports scores. To get it, first ensure your Google app is updated to the latest version (16.3.34 or above). Then, open the Google app on your smartphone and tap the Profile icon in the top toolbar. Choose the Settings option and naigate to the Customize Search Widget menu. Here, you can take a moment to customize the look of the widget by tweaking the color and the transparency. Scroll down until you'll see the new Shortcuts section, featuring new shortcuts like Translate, Song Search, Weather, Translate (Camera), Translate (Text), Sports, Dictionary, Homework, and Finance. Tap the Plus button to add your new shortcut. Credit: Khamosh Pathak Choose the shortcut that you want, which you'll be able to preview right up top. The Google widget only supports one shortcut at a time, so you can't add multiple shortcuts right now. The new shortcut will appear next to the default icons for Voice Search and Lens, inside the Google search box. The icons don't support Material You theming, so they won't match with your home screen theme if you're using one. But for most Android users, that isn't an issue. In case you don't already have the Google widget set up, you can easily do so from the home screen. The steps differ slightly based on which Android OS you're using. Tap and hold on an empty part of the home screen and choose the Widgets option. Here, scroll to the Google app section and add the Google widget. You can expand it or make it smaller. Now, with the widget, you will see your new shortcut right there. Tap on the shortcut to jump to the relevant feature inside the Google app. View the full article

Here is a recap of what happened in the search forums today...View the full article

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing Video View campaigns (VVC). I’ll break down what they are, how they work, and when to use them as part of your Google Ads strategy. I’ll cover: What are Video view campaigns in Google Ads? What is a view in Google Ads? How will your ads appear? Video view campaigns and Remarketing Audience targeting and Content targeting in Video view campaigns How to create effective video ads with the YouTube ABCDs When to use Video view campaigns What are Video View campaigns in Google Ads? Video video campaigns, or VVC for short, are one of the subtypes you can choose when creating a Video campaign in Google Ads. What sets this subtype apart: you bid for views rather than reach by using the Target CPV bid strategy. What is a view in Google Ads? How will your ads appear? Here’s where it gets interesting: a “view” in Google Ads isn’t the same as on other platforms. Google Ads counts a view as a truly engaged action, and the definition depends on the placement: Skippable in-stream ads: These are the classic YouTube ads where you can hit “Skip ad” after 5 seconds. A view is counted if someone watches at least 30 seconds, or the entire ad, whichever comes first. Shorts ads: Given their shorter format, a view is registered when someone watches 10 seconds, or the whole ad, whichever comes first. In-feed ads: These are ads that appear as thumbnails. A view is counted when someone clicks to watch your ad, or if they watch it autoplay at thumbnail-size for at least 10 seconds. Video View campaigns and Remarketing One of the most powerful features of Video View campaigns is their ability to generate highly engaged audiences for remarketing. When you run a Video View campaign, you’re not just throwing your video out into the void; you’re building a valuable audience of people who have shown genuine interest in your content. Because VVCs only run on skippable inventory, you can then retarget those who’ve viewed your video ads with more specific, conversion-focused campaigns. In contrast, non-skippable ads only generate impressions, not views, so you can’t remarket to people who see your non-skippable video ads Audience targeting and Content targeting in Video View campaigns Video View campaigns offer every kind of targeting option available in Google Ads, which means so many opportunities to reach your ideal customers. Those targeting options include: Content targeting: Topics Keywords Placements Audience targeting: Google’s audience segments (Affinity, In-Market, Life Events, Detailed Demographics) Your data segments (website remarketing, app remarketing, YouTube remarketing, Customer Match, Google engaged audiences) Custom segments, combined segments, optimized targeting and more How to create effective video ads with the YouTube ABCDs Success with video campaigns is not just about your targeting. You need to craft effective creative that will engage and inspire your audience. Google’s data-backed ABCD framework can help. You want to: Attract: Hook viewers from the get-go with compelling visuals and audio. Brand: Make sure your brand is front and center early on and throughout. Connect: Build an emotional connection with your audience through storytelling, humour or surprise. Direct: Include a clear call to action to guide viewers on what you want them to do next. When to use Video View campaigns Video View campaigns work best when used as part of a larger Google Ads strategy. Think of them as your top-of-funnel tactic – a way to cast a wide net, generate brand awareness, and build remarketing audiences. Since you’re paying per view, you can achieve significant reach at a lower cost compared to other campaign types. However, conversions aren’t the primary goal here. You should measure the success of your Video view campaigns by reach, view-through rate, and cost per view. View the full article

It's Android security patch time again, and in the Android Security Bulletin for February 2025, Google has addressed 47 different bugs affecting its mobile operating system—one of which "may be under limited, targeted exploitation." In other words, hackers may already be taking advantage of it in the wild. As usual, the patches here cover all kinds of different issues, from attacks that could take advantage of the AutoFill function on Android, to exploits in Qualcomm chips that could create corruptions in the memory on a device. Each bug is ranked in terms of its severity, and linked to a particular part of the system. Google doesn't offer too much detail about potential hacks in the interests of security, but the vulnerability that may have already been exploited is labeled CVE-2024-53104. As per The Hacker News, it relates to "privilege escalation" that could be triggered through an externally attached USB video device. That means malicious code could trick Android into giving it VIP access to the system, and to settings and data access that are normally closed off from third-party apps. It would need some clever manipulation of video frame data to work, and it's reportedly been present in the Linux kernel since 2008. According to GrapheneOS, one way the security hole could be taken advantage of is to pull data off a phone or tablet without permission—though physical access to the device would be required. There are no public details of how this might have been actively exploited, or by whom, but this latest update will fix the problem. What Android users need to do Check for security updates for your Android phone. Credit: Lifehacker As well as issuing updates for its own Pixel phones and applying patches to the core Android Open Source Project (AOSP) code that all Android manufacturers use, Google also gives the likes of Samsung, Motorola, and OnePlus at least a month's advance warning that these fixes are coming, so Android phone makers should be prepared. Security patches are usually pushed out fairly rapidly for obvious reasons, and in most cases all you need to do is sit and wait for an alert that an update is ready for your phone or tablet. These updates work in tandem with the real time security protection offered by Google Play Protect. If you're on a Pixel phone, you can check for updates by heading to Settings then tapping System > Software update > System update. Whether or not an update is available, you can see the version of Android you're on and when the last update was applied. Samsung Galaxy phones work along similar lines: Again, you'll find a Software update entry in Settings, and you can choose Download and install if there are any updates in the pipeline. Android devices from other manufacturers will offer a similar option. Google has actually split this security update into two, so its Android partners can address the most critical bugs more quickly before moving on to the second batch—so you may find you've got a couple of updates coming your way. "Android partners are encouraged to fix all issues in this bulletin and use the latest security patch level," says Google. View the full article

Tea is one of the most popular beverages around the world. As a result, starting a business that offers this healthy and delicious drink can be a rewarding and profitable experience. If you’re interested in starting a tea business, a franchise can help you get up and running quickly. These opportunities give you access to proven menus and systems. And you can attach yourself to a recognizable name right away. There are tons of tea franchises available, all with different niches and specialties. Understanding the options can help you make the best decision for your new business venture. Selecting the Perfect Tea Franchise: Our Methodology When it comes to owning a tea franchise, you’re entering the world of soothing brews and delightful flavors. But how do you pick the best one from the options available? We’ve ranked these criteria on a scale of importance, using a 1-10 rating scale, with 10 being the highest importance and 1 being the lowest: Quality of Tea Offerings (Rating: 10/10): The quality and variety of tea options should be exceptional, as it’s the core product and the primary reason customers visit a tea franchise. Brand Reputation and Recognition (Rating: 9/10): A well-established and recognized brand is crucial. It often reflects the quality of the tea and can help attract loyal customers. Location and Foot Traffic (Rating: 9/10): Choosing the right location with high foot traffic is vital for success. It’s equally crucial as brand reputation because it directly impacts visibility and sales. Menu Variety and Customization (Rating: 8/10): Offering a diverse menu with customization options can enhance the customer experience and cater to various tastes and preferences. Franchise Fees and Costs (Rating: 7/10): The financial aspect is important, but it’s not as vital as the quality of tea and location. Consider initial franchise fees, ongoing royalties, and startup costs. Marketing and Advertising Support (Rating: 7/10): Effective marketing support from the franchisor can significantly boost brand visibility and customer acquisition. Supplier Relationships (Rating: 6/10): Maintaining reliable and cost-effective supplier relationships is significant but slightly less crucial than core factors. Training and Support (Rating: 6/10): Comprehensive training and ongoing support from the franchisor are essential but not as high-priority as core elements. Equipment and Technology (Rating: 5/10): While having the right equipment and technology is important for running operations efficiently, it is considered less critical than other factors. Community Involvement (Rating: 4/10): Engaging with the local community can be beneficial, but it’s not as critical as the core factors. Unique Tea Franchises Here are tea franchise concepts to consider for aspiring entrepreneurs. Fava Tea Fava Tea is a retail tea business that currently has multiple locations in Wisconsin, with potential expansion opportunities throughout the U.S. The company sells a variety of specialty teas along with related products and gifts. The company also aims to provide a memorable experience for visitors. TeaGschwendner TeaGschwendner first opened in Germany in the late 1970’s. Since then, the company has opened up more than 130 retail locations in seven countries. Their U.S. operations are headquartered in Chicago. New franchisees and managers can receive training there before getting started. The Teahouse This Texas-based chain specializes in tea and other healthy beverages in a quick service environment. The Teahouse is a family-friendly company that has been established for many years. They use carefully chosen ingredients in their teas. Additionally, they aim to provide quality service and open communication to franchisees. The Coffee Bean and Tea Leaf Though not exclusively a tea franchise, The Coffee Bean and Tea Leaf offers a variety of both coffee and tea beverages. This tea and coffee franchising company has since grown to include more than 1,200 locations around the world. The company is looking to expand through multi-unit franchise development. The business also offers a variety of nontraditional models and location options, including those at airports, colleges, hotels, and grocery stores. It provides training, development, design, operations, marketing, and logistical support. Teapioca Lounge Originally established, Teapioca Lounge offers traditional and specialty teas along with other beverage options. The brand aims to mix both East and West tea traditions in quick service environments. The company is known for product quality, innovative drinks, and trendy settings. The franchise provides training and grand opening assistance for franchisees. Dobra Tea Founded in 1992 in Prague, Czech Republic, Dobra Tea aims to spread authentic tea culture from around the world. The company already has several locations throughout the U.S. and more in other parts of the world. Dobra’s team helps franchisees with training, publicity, and more. They specifically look for franchisees who love tea and tea culture. The company doesn’t list any franchise fees publicly. TSUJIRI TSUJIRI is a global tea brand that specializes in Japanese tea culture. The company even offers specialty products like matcha. TSUJIRI doesn’t currently have any locations in the U.S. However, there are a few in Canada. The company is open to expansion in new markets. Inquire about specific costs if you’re interested in bringing this franchise to a new customer base. Sweetwaters Sweetwaters is a franchise coffee and tea house. If you’re a tea lover, you’ll probably appreciate the variety of classic and premium teas, along with the tea boxes that are available for sale. Franchisees can enjoy a comprehensive training program along with marketing and operations support. Spice Merchants With stores in several states throughout the U.S., Spice Merchants is a retail business that offers spices, teas, and other specialty food items. The company offers help with training, inventory, and store setup. You don’t need a culinary or tea background to get started. Presotea Presotea specializes in espresso-style tea. The company has more than 370 locations in countries around the world. While the brand isn’t especially active in the United States, it is looking for new expansion opportunities. Presotea offers training and consultation along with management counseling and other services for franchisees. The Spice & Tea Exchange The Spice & Tea Exchange is a retail business with franchise opportunities available. There are already franchise locations set up throughout the United States. As a result, you’ll be able to enjoy some brand recognition depending on the market you choose. The company encourages new franchisees to learn from current business owners. It also offers a training program called Spice UniversiTEA. Jamba Juice Jamba Juice is a well-known chain, though not particularly famous for tea. However, it does offer a variety of tea products including Talbott Teas. Other products include smoothies, juice, and other healthy beverage options. The company provides training, operations support, and access to high-quality vendors. The brand looks for entrepreneurial individuals. Those with experience in food service or retail, as well as those interested in opening multiple locations, are preferred. Tea Shop Tea Shop is a tea franchise based in Spain. However, the company is expanding into new markets like Brazil and Italy as well. There’s no word on whether the company plans to expand into the U.S. market, but interested franchisees may want to keep this brand on their radar. The company provides individualized information about the business model and operations throughout each step of the franchising process. Hiccups Restaurant & Tea House Hiccups offers an Asian Fusion restaurant mixed with a trendy tea house. The brand is known for specialty drinks, fresh ingredients, and welcoming environments. Demmers Teahaus Demmers Teahaus offers a wide array of specialty teas in a traditional store environment. Most of the company’s locations are currently in Europe and Asia. The brand looks for individuals who are passionate about tea and have business experience. The company provides assistance with training, marketing, and logistics. Demmers doesn’t make franchising costs available. Interested franchisees must inquire directly to get more information. i-Tea i-Tea offers specialty drinks in a quick-service environment. Most of its current locations are in California. However, the brand is open to expanding to new markets as well. The stores also provide some food items. Fees and other expenses vary by location, and the company hasn’t published that information. As a result, those interested in becoming franchisees must contact the company for more information. Camellia’s Tea House Camellia’s Tea House offers tastings and specialty teas in traditional store and tea house environments. The company is heavily involved in traditional tea culture in the U.K. However, they now sell products in other countries as well. The company is still relatively small. They don’t publish information about costs and fees, but an inquiry might result in more information. Creating a Unique Tea Experience When you venture into the world of tea franchises, it’s not just about the product; it’s about the experience you offer to your customers. To stand out in a competitive market, consider these strategies to create a unique and memorable tea experience: Tea Tastings: Organize regular tea tastings that allow customers to discover various tea varieties while learning about their origins and health benefits. Custom Blends: Enable customers to craft their own unique tea blends, enhancing the personal aspect of their tea-drinking experience. Tea Workshops: Host workshops focused on tea preparation, brewing methods, and the skill of pairing tea with various foods. Local Artisan Collaborations: Collaborate with local artisans to provide distinctive tea-related products, including handcrafted tea accessories and artisanal treats that enhance your tea offerings. Seasonal Menus: Introduce seasonal tea menus that feature special blends and flavors inspired by the time of year, creating anticipation and excitement among customers. Interactive Tea Bar: Set up an interactive tea bar where customers can watch the tea-making process, from steeping to serving, enhancing transparency and engagement. Tea and Wellness: Emphasize the health benefits of tea by providing wellness-oriented options, including herbal blends that are recognized for their positive effects on well-being. Tea Subscription Services: Launch a tea subscription service that delivers curated tea experiences to customers’ doorsteps, allowing them to explore new flavors regularly. Cultural Events: Organize cultural events and tea ceremonies that celebrate tea cultures from around the globe, allowing customers to experience the rich traditions associated with tea. StrategyDescription Tea TastingsHost regular tea tastings to explore different tea varieties and educate customers on origins and health benefits. Custom BlendsAllow customers to create custom tea blends, adding a personal touch to their tea experience. Tea WorkshopsOrganize workshops on tea preparation, brewing techniques, and pairing tea with food. Local Artisan CollaborationsPartner with local artisans to offer unique tea-related products and artisanal treats. Seasonal MenusIntroduce seasonal tea menus with special blends and flavors inspired by the time of year. Interactive Tea BarSet up an interactive tea bar where customers can observe the tea-making process for transparency. Tea and WellnessHighlight wellness aspects by offering health-focused teas, such as herbal blends. Tea Subscription ServicesLaunch a tea subscription service for curated tea experiences delivered to customers' doorsteps. Cultural EventsCelebrate global tea cultures with cultural events and tea ceremonies to immerse customers. How Profitable is a Tea Franchise? A tea franchise can be profitable under the right circumstances. However, many are not profitable, at least in the first few years. Generally, they do not carry expensive products. Overhead for traditional store environments can be high. As a result, choosing a franchise with a diversified product offering and low operating expenses can make these businesses more profitable. What is the Cost of Opening a Tea Franchise? A franchise can cost between $50,000 and $400,000 to open. Most fall somewhere between $150,000 and $250.,000. Costs depend on the business model you choose. For example, a traditional store may cost more than a small cart or other non-traditional setups. What is the Best Tea Franchise to Own? The best tea franchise depends on what you’re looking for. If you love traditional tea, a business like the Spice & Tea Exchange or The Teahouse may be of interest. Those looking for brand recognition may opt for a business that offers other options like Jamba Juice or The Coffee Bean and Tea Leaf. Photo via Shutterstock This article, "Tea Franchises to Consider" was first published on Small Business Trends View the full article

Tea is one of the most popular beverages around the world. As a result, starting a business that offers this healthy and delicious drink can be a rewarding and profitable experience. If you’re interested in starting a tea business, a franchise can help you get up and running quickly. These opportunities give you access to proven menus and systems. And you can attach yourself to a recognizable name right away. There are tons of tea franchises available, all with different niches and specialties. Understanding the options can help you make the best decision for your new business venture. Selecting the Perfect Tea Franchise: Our Methodology When it comes to owning a tea franchise, you’re entering the world of soothing brews and delightful flavors. But how do you pick the best one from the options available? We’ve ranked these criteria on a scale of importance, using a 1-10 rating scale, with 10 being the highest importance and 1 being the lowest: Quality of Tea Offerings (Rating: 10/10): The quality and variety of tea options should be exceptional, as it’s the core product and the primary reason customers visit a tea franchise. Brand Reputation and Recognition (Rating: 9/10): A well-established and recognized brand is crucial. It often reflects the quality of the tea and can help attract loyal customers. Location and Foot Traffic (Rating: 9/10): Choosing the right location with high foot traffic is vital for success. It’s equally crucial as brand reputation because it directly impacts visibility and sales. Menu Variety and Customization (Rating: 8/10): Offering a diverse menu with customization options can enhance the customer experience and cater to various tastes and preferences. Franchise Fees and Costs (Rating: 7/10): The financial aspect is important, but it’s not as vital as the quality of tea and location. Consider initial franchise fees, ongoing royalties, and startup costs. Marketing and Advertising Support (Rating: 7/10): Effective marketing support from the franchisor can significantly boost brand visibility and customer acquisition. Supplier Relationships (Rating: 6/10): Maintaining reliable and cost-effective supplier relationships is significant but slightly less crucial than core factors. Training and Support (Rating: 6/10): Comprehensive training and ongoing support from the franchisor are essential but not as high-priority as core elements. Equipment and Technology (Rating: 5/10): While having the right equipment and technology is important for running operations efficiently, it is considered less critical than other factors. Community Involvement (Rating: 4/10): Engaging with the local community can be beneficial, but it’s not as critical as the core factors. Unique Tea Franchises Here are tea franchise concepts to consider for aspiring entrepreneurs. Fava Tea Fava Tea is a retail tea business that currently has multiple locations in Wisconsin, with potential expansion opportunities throughout the U.S. The company sells a variety of specialty teas along with related products and gifts. The company also aims to provide a memorable experience for visitors. TeaGschwendner TeaGschwendner first opened in Germany in the late 1970’s. Since then, the company has opened up more than 130 retail locations in seven countries. Their U.S. operations are headquartered in Chicago. New franchisees and managers can receive training there before getting started. The Teahouse This Texas-based chain specializes in tea and other healthy beverages in a quick service environment. The Teahouse is a family-friendly company that has been established for many years. They use carefully chosen ingredients in their teas. Additionally, they aim to provide quality service and open communication to franchisees. The Coffee Bean and Tea Leaf Though not exclusively a tea franchise, The Coffee Bean and Tea Leaf offers a variety of both coffee and tea beverages. This tea and coffee franchising company has since grown to include more than 1,200 locations around the world. The company is looking to expand through multi-unit franchise development. The business also offers a variety of nontraditional models and location options, including those at airports, colleges, hotels, and grocery stores. It provides training, development, design, operations, marketing, and logistical support. Teapioca Lounge Originally established, Teapioca Lounge offers traditional and specialty teas along with other beverage options. The brand aims to mix both East and West tea traditions in quick service environments. The company is known for product quality, innovative drinks, and trendy settings. The franchise provides training and grand opening assistance for franchisees. Dobra Tea Founded in 1992 in Prague, Czech Republic, Dobra Tea aims to spread authentic tea culture from around the world. The company already has several locations throughout the U.S. and more in other parts of the world. Dobra’s team helps franchisees with training, publicity, and more. They specifically look for franchisees who love tea and tea culture. The company doesn’t list any franchise fees publicly. TSUJIRI TSUJIRI is a global tea brand that specializes in Japanese tea culture. The company even offers specialty products like matcha. TSUJIRI doesn’t currently have any locations in the U.S. However, there are a few in Canada. The company is open to expansion in new markets. Inquire about specific costs if you’re interested in bringing this franchise to a new customer base. Sweetwaters Sweetwaters is a franchise coffee and tea house. If you’re a tea lover, you’ll probably appreciate the variety of classic and premium teas, along with the tea boxes that are available for sale. Franchisees can enjoy a comprehensive training program along with marketing and operations support. Spice Merchants With stores in several states throughout the U.S., Spice Merchants is a retail business that offers spices, teas, and other specialty food items. The company offers help with training, inventory, and store setup. You don’t need a culinary or tea background to get started. Presotea Presotea specializes in espresso-style tea. The company has more than 370 locations in countries around the world. While the brand isn’t especially active in the United States, it is looking for new expansion opportunities. Presotea offers training and consultation along with management counseling and other services for franchisees. The Spice & Tea Exchange The Spice & Tea Exchange is a retail business with franchise opportunities available. There are already franchise locations set up throughout the United States. As a result, you’ll be able to enjoy some brand recognition depending on the market you choose. The company encourages new franchisees to learn from current business owners. It also offers a training program called Spice UniversiTEA. Jamba Juice Jamba Juice is a well-known chain, though not particularly famous for tea. However, it does offer a variety of tea products including Talbott Teas. Other products include smoothies, juice, and other healthy beverage options. The company provides training, operations support, and access to high-quality vendors. The brand looks for entrepreneurial individuals. Those with experience in food service or retail, as well as those interested in opening multiple locations, are preferred. Tea Shop Tea Shop is a tea franchise based in Spain. However, the company is expanding into new markets like Brazil and Italy as well. There’s no word on whether the company plans to expand into the U.S. market, but interested franchisees may want to keep this brand on their radar. The company provides individualized information about the business model and operations throughout each step of the franchising process. Hiccups Restaurant & Tea House Hiccups offers an Asian Fusion restaurant mixed with a trendy tea house. The brand is known for specialty drinks, fresh ingredients, and welcoming environments. Demmers Teahaus Demmers Teahaus offers a wide array of specialty teas in a traditional store environment. Most of the company’s locations are currently in Europe and Asia. The brand looks for individuals who are passionate about tea and have business experience. The company provides assistance with training, marketing, and logistics. Demmers doesn’t make franchising costs available. Interested franchisees must inquire directly to get more information. i-Tea i-Tea offers specialty drinks in a quick-service environment. Most of its current locations are in California. However, the brand is open to expanding to new markets as well. The stores also provide some food items. Fees and other expenses vary by location, and the company hasn’t published that information. As a result, those interested in becoming franchisees must contact the company for more information. Camellia’s Tea House Camellia’s Tea House offers tastings and specialty teas in traditional store and tea house environments. The company is heavily involved in traditional tea culture in the U.K. However, they now sell products in other countries as well. The company is still relatively small. They don’t publish information about costs and fees, but an inquiry might result in more information. Creating a Unique Tea Experience When you venture into the world of tea franchises, it’s not just about the product; it’s about the experience you offer to your customers. To stand out in a competitive market, consider these strategies to create a unique and memorable tea experience: Tea Tastings: Organize regular tea tastings that allow customers to discover various tea varieties while learning about their origins and health benefits. Custom Blends: Enable customers to craft their own unique tea blends, enhancing the personal aspect of their tea-drinking experience. Tea Workshops: Host workshops focused on tea preparation, brewing methods, and the skill of pairing tea with various foods. Local Artisan Collaborations: Collaborate with local artisans to provide distinctive tea-related products, including handcrafted tea accessories and artisanal treats that enhance your tea offerings. Seasonal Menus: Introduce seasonal tea menus that feature special blends and flavors inspired by the time of year, creating anticipation and excitement among customers. Interactive Tea Bar: Set up an interactive tea bar where customers can watch the tea-making process, from steeping to serving, enhancing transparency and engagement. Tea and Wellness: Emphasize the health benefits of tea by providing wellness-oriented options, including herbal blends that are recognized for their positive effects on well-being. Tea Subscription Services: Launch a tea subscription service that delivers curated tea experiences to customers’ doorsteps, allowing them to explore new flavors regularly. Cultural Events: Organize cultural events and tea ceremonies that celebrate tea cultures from around the globe, allowing customers to experience the rich traditions associated with tea. StrategyDescription Tea TastingsHost regular tea tastings to explore different tea varieties and educate customers on origins and health benefits. Custom BlendsAllow customers to create custom tea blends, adding a personal touch to their tea experience. Tea WorkshopsOrganize workshops on tea preparation, brewing techniques, and pairing tea with food. Local Artisan CollaborationsPartner with local artisans to offer unique tea-related products and artisanal treats. Seasonal MenusIntroduce seasonal tea menus with special blends and flavors inspired by the time of year. Interactive Tea BarSet up an interactive tea bar where customers can observe the tea-making process for transparency. Tea and WellnessHighlight wellness aspects by offering health-focused teas, such as herbal blends. Tea Subscription ServicesLaunch a tea subscription service for curated tea experiences delivered to customers' doorsteps. Cultural EventsCelebrate global tea cultures with cultural events and tea ceremonies to immerse customers. How Profitable is a Tea Franchise? A tea franchise can be profitable under the right circumstances. However, many are not profitable, at least in the first few years. Generally, they do not carry expensive products. Overhead for traditional store environments can be high. As a result, choosing a franchise with a diversified product offering and low operating expenses can make these businesses more profitable. What is the Cost of Opening a Tea Franchise? A franchise can cost between $50,000 and $400,000 to open. Most fall somewhere between $150,000 and $250.,000. Costs depend on the business model you choose. For example, a traditional store may cost more than a small cart or other non-traditional setups. What is the Best Tea Franchise to Own? The best tea franchise depends on what you’re looking for. If you love traditional tea, a business like the Spice & Tea Exchange or The Teahouse may be of interest. Those looking for brand recognition may opt for a business that offers other options like Jamba Juice or The Coffee Bean and Tea Leaf. Photo via Shutterstock This article, "Tea Franchises to Consider" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Beats Studio Buds + are currently down to $119.99 (from $169.95), their lowest price to date, according to price comparison tools (in fact, all Beats headphones and speakers are seeing Black Friday and Prime Day equivalent discounts right now). Beats Studio Buds + $119.99 at Amazon /images/amazon-prime.svg $169.95 Save $49.96 Get Deal Get Deal $119.99 at Amazon /images/amazon-prime.svg $169.95 Save $49.96 Available in black/gold, cosmic silver, and a transparent finish, these earbuds come with four pairs of silicone ear tips (XS, S, M, L) for a customizable fit. Pairing is seamless with Bluetooth 5.3, with Apple users getting one-touch pairing across iCloud devices, plus Handoff support for quick audio transfers. For Android users, Google Fast Pair syncs them instantly with any linked Google account. Each earbud packs three microphones to enhance voice clarity, block noise with Active Noise Cancellation (ANC), and let in ambient sound with Transparency mode. Custom two-layer dynamic drivers power the audio, delivering a bass-heavy, crisp sound that remains distortion-free even at max volume. However, there’s no adjustable EQ, so you'll have to rely on iOS presets (if you use an Apple device) or the earbuds' default tuning. ANC performance of these earbuds is solid for the price, effectively cutting out low-frequency hums like airplane noise and reducing mid-range background chatter. Transparency mode is equally strong, making external sounds feel natural. Additionally, the on-ear button controls on the Studio Buds + are fairly straightforward, and according to this PCMag review, they're responsive without being overly sensitive, reducing accidental presses. For Apple users, the Studio Buds + integrate seamlessly with iOS, including support for Find My, which helps locate lost earbuds. That said, it only shows the last place your case (with the buds inside) was connected. If the buds were removed and the case was left sitting there, the location of the buds wouldn’t update. Android users get a solid experience as well, but they miss out on hands-free Siri and deeper system-level controls. These earbuds come with an IPX4 rating, meaning they can handle sweat and light splashes but they’re not built for heavy water exposure—if waterproofing is high on your must-have list, the JBL Reflect Aero ($99.95, down from $149.95) has a stronger IP68 rating and could be a better fit. View the full article

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of restoring the brand’s position in U.S. culture. Also, Niccol gives an inside look at the company’s subtle name change, which aligns with this new strategy. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. You’ve called your strategy ‘Back to Starbucks,’ and it’s included the return of a condiment station, the return of handwritten names on cups. It can sound like a lot of small details. Is that all that’s required—tuning the details? Look, I mean, we are in the retail business. We’re in the customer service business, and anybody that’s been involved with that knows the details do matter. And the reason why the details you just mentioned really matter for Starbucks is, frankly, those details are our point of difference. It’s how we get to another level of connection. It’s also how we kind of create a little bit of the magic, right? What turns the coffee and that craft beverage into something really special is the moment that potentially you have in our store, the community of the store, the moment you might have with our barista, or just the moment where you grab your cup and unexpectedly there’s a little smiley face on your cup. And it just changes the entire attitude of the customer. Obviously, you have to have a great product, you have to have a great experience, but if you have those little moments of connection, it just adds so much more. Well, it’s always interesting how, in food-related businesses, the product has to be satisfying, but so much of it is about the experience, about getting the experience to feel memorable and satisfying. Yeah, that’s right. And look, I think one of the things that veered Starbucks a little bit off was the whole mobile ordering, the COVID situation. I think it just really took a lot of the soul out of what this business is all about. And I’m sure, Bob, like me, you remember when the first Starbucks came to the neighborhood, and it was a moment for the neighborhood, right? I was living in Cincinnati, Ohio. I was working at Procter & Gamble at the time, and we were like, what a great spot. I really loved it when they were like, all right, Brian, grande Americano with an extra shot. And I’m like, yeah, all right, that’s me. I’m in. So, I think just what happened with mobile ordering is it kind of chipped away at a little bit of that soul and that connection because we went to labels and we stopped writing on the cups and we started looking at how you can remove seconds from the proposition as opposed to how you maintain the experience, the connection, and the integrity of what goes even beyond a great cup of coffee. There is this kind of impression that there was an earlier Starbucks heyday, but it’s not like the stock is that far from its all-time high. So, when you think of the life cycle of the company, what phase do you feel like it’s in? Or do you see phases ahead? Right now, the phase we’re in is we need to get things turned around, at least in the U.S. business. We need to get what I would call the soul of the business back, this connection back, and the partner experience back so that the customer feels the brand again, okay? And I think when we get that back, there’s tremendous growth ahead of us because, frankly, the reality is so many things isolate you as opposed to bringing you together. And I think people want to get out of the loneliness phase and get back to the connection phase. I’ve had the opportunity to travel around the world, and it’s true everywhere I’ve been, whether it was Italy, which was a little bit surreal because the whole Starbucks original idea came from Howard visiting Italy. Here I am back in Milan, seeing people walk around with Starbucks cups. And it just demonstrates this is one of those human truths that just connects people all around the world, connecting over a cup of coffee or connecting with your barista. It’s just a human truth. You mentioned Howard Schultz, the founder and multiple-time CEO there. Do you talk with him about what you’re doing, or are you kind of on your own? Howard’s been great. I think I’m fortunate that you still have a founder who can share the history of how Starbucks went from one store in Seattle to the iconic global brand it is. He doesn’t want to run the company. He doesn’t want to be involved in the day-to-day. He wants you to do that. But he’s available for me to inquire about his thinking when you introduced food into the cafe and how it competed with coffee, and ‘what was your thinking when we went from hot to cold,’ and it’s great to get that insight. During Starbucks’ life, there’s been an increasing proliferation of neighborhood coffeehouses. How much do you think about these hyper-local cafes as your competition? I was watching your new commercial, “That’s not my name.” And it ends with a tweaked name for you guys, a Starbucks Coffee Company, which sounds a little more local. Is that what you’re trying to signify? The reality is, Starbucks started as a coffee company, and at the heart, that’s what we are. Again, I went back and did a little history lesson, and when Starbucks first started, it had a very simple statement to be the purveyor of the finest coffee in the world. And we still believe that in a really big way. So I think it’s important to make that statement that we are the Starbucks Coffee Company. And what I want people to understand is we are so committed to coffee quality that we apply that same commitment of quality and craft to the food we do, the teas we might provide, but first and foremost, we’re a coffee company. And I think it’s important for people to be reintroduced to Starbucks from that point of view because I think we’ve forgotten to tell people that over the last, let’s call it last decade. I mean, it sounds like you need to focus more. Now you need to narrow down a little bit what you’re doing, get a little more streamlined. And then maybe once that is aligned, you could start adding things back again or adding new things. We’re going to continue to be an innovative company, but you’re best served to innovate when your core is strong. If you are innovating to try and compensate for a weak core, usually good things don’t happen. You end up just drifting. And my point is let’s have a strong, healthy core, and then we can innovate from there. View the full article

Current and retired federal employees say Treasury officials granted Elon Musk improper access to federal financial records, violating privacy laws. View the full article

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? The key is strategic targeting. Make sure to: Use keyword lists wisely Add negative keywords like “home” or “residential” to filter out non-B2B searches. If someone searches for “steaks” without a qualifier like “supplier” or “commercial,” layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Company size. Users in-market for jobs in specific industries. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments, and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Dig deeper: 2025 predictions for top B2B paid media channels 2. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets. LinkedIn audience targeting Since LinkedIn is owned by Microsoft, you can target and collect data on: Company. Job function. Industry. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Example: A B2B HVAC company can target users searching for “commercial HVAC service” who also work at nationwide companies like Allstate or Geico. With lower costs and LinkedIn’s robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy. 3. LinkedIn LinkedIn has the largest audience of B2B decision-makers, making it an essential platform for B2B advertising. It offers robust targeting options, including job function, member skills, company, and job title, allowing you to reach the right professionals with precision. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads: Capture contact information directly in the feed. Document ads: Offer a teaser (one or two pages) of downloadable content and require users to submit their information to access the full version. LinkedIn pixel: Track website interactions to retarget engaged users. Contact and company list targeting: One of the most efficient ways to drive low-cost, high-quality leads (CPLs). With its advanced targeting and multiple ad formats, LinkedIn provides endless opportunities to connect with key B2B decision-makers. Dig deeper: How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4. Reddit Reddit might not seem like an obvious choice for B2B advertising, but the numbers tell a different story. Reddit has the second-largest audience of B2B decision-makers behind only LinkedIn, according to Reddit. Even more surprising, 43% of B2B decision-makers aren’t on LinkedIn, making Reddit one of the few platforms where you can reach them. Can you capture leads on Reddit? Yes! Reddit recently introduced lead generation ads, allowing businesses to collect lead information without users ever leaving the platform. Major brands have already seen success: Hootsuite achieved 80% lower cost per signup than their benchmark and found Reddit effective for reaching engaged prospects. Adobe Creative Cloud achieved a threefold increase in conversion rate and 100% higher CTR, thanks to Reddit’s strong community engagement compared to other platforms. With its unique audience and new ad capabilities, Reddit is worth considering for B2B campaigns. Don’t knock it until you try it! Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers 5. Meta Meta might not be the first platform that comes to mind for B2B advertising, but it reaches a massive audience – including business and IT decision-makers. Up to 2.9 billion people use Meta’s services daily per a recent earnings call, making it a valuable channel for B2B marketers. To effectively reach the right audience, Meta allows targeting based on: Company (where users work). Job role. Industry. Additional strategies for B2B success on Meta: Use first-party data: Upload customer lists and create lookalike audiences to expand your reach. Leverage lead generation ads: Capture user information directly in the feed, similar to LinkedIn. Track lead quality: Implement a system to filter out junk leads and ensure ad spend goes toward high-value prospects. With the right targeting and tracking in place, Meta can be a powerful tool for B2B advertising. Dig deeper: B2B audience targeting: Meta Ads as an alternative to LinkedIn 6. Programmatic Programmatic advertising is like Google Display on steroids, allowing you to place ads strategically across multiple digital channels, including: Over-the-top (OTT) and connected TV (CTV). Display, video, and search. Social, native, and streaming audio. Out-of-home (OOH), gaming, and live sports. To maximize conversions, focus on: Strong creative and engaging landing pages. Implementing a pixel to track website interactions. You can also test out an account-based marketing (ABM) tactic, which concentrates on targeting a set of specific accounts within a given B2B market. Remember, while any single channel can be effective, using multiple advertising channels in a full-funnel strategy is the best way to drive incremental lift and reach B2B decision-makers at every stage of their journey. Dig deeper: How to improve PPC lead quality for B2B campaigns View the full article

Shares in Google’s parent company, Alphabet (Nasdaq: GOOG), are down nearly 7% in premarket trading at the time of this writing. The fall comes a day after Google announced its fourth-quarter 2024 earnings results. Here’s what you need to know about those results and the likely reasons why GOOG stock is falling this morning. Google Q4 2024 results were a mixed bag Google saw both its revenue and earnings per share (EPS) increase in Q4 versus the quarter a year earlier. For the Q4 2024 quarter, Google posted nearly $96.5 billion in revenue—12% growth from Q4 2023. However, in that previous Q4 2023 quarter, Google’s revenue growth had been 13%, suggesting that growth is now slowing at the company, at least when comparing this quarter to the year-earlier quarter. Here are some of the most salient results from Google’s Q4: Total revenue: $96.47 billion Diluted earnings per share (EPS): $2.15 Google Cloud revenue: $11.96 billion YouTube ad revenue: $10.47 billion Google Services total revenue: $84.1 billion Despite growing at a slower rate in Q4 2024 than the same quarter a year earlier, Google’s revenue is still trending in the right direction. Yet, as CNBC notes, analysts expected Google to bring in $96.56 billion for the quarter. Google also missed analyst expectations regarding its all-important Google Cloud revenue. For the quarter, Google posted cloud revenue of $11.96 billion, while analysts had expected to see around $12.19 billion. While Google Cloud revenue was up 30% year over year, Reuters notes that the sector had grown 35% in Q4 of 2023. This, too, shows that the growth of one of Google’s primary revenue sources is slowing. Massive capital expenditure increase rattles investors In addition to missing analyst expectations on many fronts, the main thing that has rattled investors is Google’s announcement that it will significantly expand capital expenditures in an effort to maintain any competitive lead it has in the artificial intelligence sector. Announcing the company’s fourth-quarter 2024 results, Google CEO Sundar Pichai revealed that the company expects “to invest approximately $75 billion in capital expenditures in 2025.” As Reuters pointed out, most analysts had expected Google to grow capital expenditures to $58 billion—a modest rise from the $52.5 billion it spent on capital expenditures in fiscal 2024. The $75 billion in expected capital expenditures for fiscal 2025 represents a massive capex growth of 29%. Google said that the majority of the capital expenditure will go into building data centers and servers. These resources are to a large part aimed at helping Google expand its AI capabilities. Yet many investors seem to have balked at this significant capex increase in the wake of DeepSeek. Last month, the Chinese AI startup claimed that it trained superior artificial intelligence models for less than $6 million, stunning both Wall Street investors and American artificial intelligence experts. American tech giants like Google have spent billions developing their artificial intelligence offerings. Many investors now are questioning whether Google’s plans for additional expenditure are prudent considering what DeepSeek has achieved. On the company’s financial call, Pichai conceded that the costs for using AI were coming down, but he argued that meant there would be more demand for AI in the future, and Google needs the infrastructure expansion to meet the demand. “The cost of actually using (AI) is going to keep coming down, which will make more use cases feasible,” he said. “The opportunity space is as big as it comes, and that’s why you’re seeing us invest to meet that moment.” GOOG is still up for 2025 Despite GOOG’s nearly 7% stock price fall in premarket trading this morning, the company’s share price is still up slightly year-to-date. As of yesterday’s close Google’s shares were up nearly 7.8% since the beginning of January. The company’s stock price has risen more than 44% in the past 12 months. View the full article

Creating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips. View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. On a nationally aggregated basis, U.S. single-family home prices, as measured by the Zillow Home Value Index, are up 2.8% year-over-year, while U.S. condo prices have risen 0.4% over the same period. In much of the Midwest, Northeast, and Southern California, regional home prices have seen even stronger gains. However, some areas—particularly around the Gulf—are experiencing greater softness, with a few even undergoing home price corrections. Look no further than Florida. Among the 26 major Florida condo markets that ResiClub tracks, condo prices are falling on a year-over-year basis in 24 metro area markets. In other words, condo prices are falling in 92% of Florida’s markets. The biggest year-over-year condo price declines are in these Florida markets: Punta Gorda, FL: -11.4% North Port, FL: -8.9% The Villages, FL: -8.4% Panama City, FL: -8.4% Cape Coral, FL: -8.2% Tampa, FL: -7.9% Sebastian, FL: -7.7% Port St. Lucie, FL: -7.3% Naples, FL: -7.2% Deltona, FL: -6.6% Condo prices are also down in Florida’s three largest metros: Miami (-3.4%); Tampa (-7.9%), and Orlando (-4.7%). When it comes to home prices, Florida single-family prices are holding up better than condo prices, however, there’s weakness there too. Among the 29 major Florida single-family markets that ResiClub tracks, single-family home prices are falling on a year-over-year basis in 19 metro area markets. In other words, single-family prices are falling in 66% of Florida’s housing markets. The biggest year-over-year single-family home price declines are in these Florida markets: Punta Gorda, FL: -7.3% Cape Coral, FL: -5.3% North Port, FL: -5.0% Naples, FL: -2.7% Palm Bay, FL: -1.6% Sebastian, FL: -1.5% Key West, FL: -1.5% Panama City, FL: -1.4 Crestview, FL: -1.4% Deltona, FL: -1.3% And here's how home prices have fared in Florida’s three largest metros: Miami (+3.2%); Tampa (-1.2%), and Orlando (+0.4%). Florida's particularly intense overheating during the pandemic housing boom is the key reason for its pricing vulnerability. While U.S. home prices rose +41% between March 2020 and June 2022, Florida home prices surged +51% over the same period. It just takes a big enough shift in the supply-demand equilibrium for that vulnerability to manifest into falling prices. Why has the supply-demand equilibrium shifted in Florida markets? It’s a combination of five factors, and some vary across Florida. The pandemic housing boom’s migration surge to Florida has fizzled out. Indeed, Florida saw net domestic migration of about 64,000 people in 2024, compared to about 314,000 in 2022. Without that higher influx of deep pocketed buyers from up North, Florida home prices have had to rely more on local incomes. Surfside condo fallout. Following the Surfside condo collapse in June 2021, which killed 98 people, Florida passed new structural safety rules, requiring more inspections and additional funds for repairs to be set aside by the end of 2024. That has led to Florida HOAs issuing sky-high special assessments and monthly HOA fee increases to cover these costs. This has had a greater impact on older coastal Florida condo buildings. Hurricane Ian spurred a greater SWFL softening. Markets like Cape Coral and Punta Gorda, which were hard-hit by Hurricane Ian in September 2022, saw thousands of damaged homes, and the subsequent need for renovations. According to the National Oceanic and Atmospheric Administration, Hurricane Ian caused an estimated $112.9 billion worth of total damage, making Ian the third-costliest U.S. hurricane on record. This combination of increased housing supply for sale (i.e., the damaged homes), coupled with strained demand—the result of spiked home prices, spiked mortgage rates, higher insurance premiums, and higher HOAs—has translated into market softening across much of Southwest Florida. Supply elasticity. Unlike many housing markets in the Northeast and Midwest, Florida has a higher level of homebuilding and multifamily construction. As new supply enters the market in this affordability-strained environment, builders are using bigger affordability adjustments—such as mortgage rate buydowns—where needed. This has helped cool the resale market by drawing in some buyers who might have otherwise purchased existing homes. As a result, inventory of existing homes is building up, making Florida one of the few housing markets where active listings now exceed pre-pandemic 2019 levels. Home insurance shocks. Over the past three years, the median annual U.S. home insurance premium has jumped 33%, but Florida homeowners have been hit even harder. (You can find ResiClub's latest county-level home insurance report here.) The surge in Florida home insurance rates is partly driven by rising replacement costs—home prices and construction costs soared during the boom—and partly by increased hurricane risks and insurance payouts. Florida's sharp rise in insurance costs, combined with one of the biggest home price increases during the Pandemic Housing Boom, has led to one of the biggest housing affordability deteriorations. View the full article

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and detailed breakdown comparison between the two products. What it looks like. If you search for [iphone 15 vs iphone 15 pro] Google will first give you this summary box: When you click on “see full comparison,” Google will then break down the very specific details (click to enlarge the image): More examples. I spotted this via Blair MacGregor who shared this example of Google comparing two bike models: Another example of an AI Overview Google's experimenting with functionally taking up the whole SERP for a highly transactional "vs" keyword comparing two kids' bikes models. Notice the flyout menus under each of these different points of comparison with long lists of specs. In… pic.twitter.com/xKcQvtOnPG — Blair MacGregor (@blairmacgregor) February 4, 2025 This works for a lot of various product comparison queries, so you can give it a try. There are some examples where the links do not work in the answers. Why we care. On the organic side, this can have an impact on the traffic product comparison sites get to their websites, and of course, any affiliate or sales commissions/earnings they may get from their content. On the ad side, this may give advertisers new areas to advertise their products within Google Search. This seems like a large change to the power of Google AI Overviews, and I personally am able to replicate this both signed in and signed out of Google Search in the U.S. View the full article

Recruitment is a big part of what HR teams do, but it’s no secret that it can be both challenging and expensive. According to the Society for Human Resource Management (SHRM), replacing an employee can cost a company anywhere from six to nine months of their salary. For highly trained positions, research shows that number can climb to as much as 213% of their salary! No matter your company’s size or industry, that’s a serious expense. The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees and attracting top-tier candidates who are a great fit, they can save valuable time and money in the recruitment and onboarding process. One of the biggest obstacles for job seekers, according to LinkedIn’s employer branding research, is not knowing what it’s like to work at a company before applying. Candidates are three times more likely to trust what current employees say about an organization over the company itself. Plus, 75% of job seekers evaluate an employer’s brand before deciding to apply, with over half checking out the company’s website and social media to learn more. By tapping into these insights and building a strong employer brand, HR teams can turn recruitment from a costly challenge into a more streamlined and effective process. How brand-savvy HR professionals can lower the cost of talent acquisition Unlike traditional HR roles focused on administrative tasks, brand-savvy HR professionals combine HR expertise with branding skills like marketing, storytelling, and people engagement. They use this blend to drive better ROI on HR investments and make a real impact on their company’s bottom line. These HR teams know when to handle branding efforts internally and when to collaborate with their branding teams—a synergy I like to call “Bhranding” (Branding + HR). One of the most effective ways brand-savvy HR teams cut recruitment costs is by applying the same engagement strategies marketers use—not to attract customers, but to create a workplace culture where employees feel excited and invested in their work. This kind of engaged culture becomes the foundation of a strong employer brand, naturally drawing top talent in the industry to the organization. And the benefits are undeniable. The same LinkedIn research shows that a solid employer brand can reduce turnover by 28%, cut hiring costs by 50%, and attract 50% more qualified candidates. Even better, it can halve the time it takes to fill positions, saving countless hours of work. All of these improvements add up, translating into significant time and cost savings—potentially millions for larger companies. How savvy HR teams attract top talent Brand-savvy HR professionals don’t just stop at creating an engaged workplace culture that attracts top talent—they go a step further. Proactive HR teams use strategies that were once the domain of professional marketers to actively target potential candidates. This means building impactful career websites, creating engaging social media content, and even managing entire social media channels to showcase their company culture and work environment. These efforts directly address a common challenge for job seekers: not knowing what it’s really like to work at a company. Take Spotify, for example. A quick search for “Life at Spotify” pulls up their dedicated career website, Instagram page, X (formerly Twitter) account, YouTube channel, and the hashtag #LifeAtSpotify—all designed to give potential candidates an inside look at what working there is like. Understanding that candidates trust employees’ descriptions of a company more than the company’s own messaging, many organizations also encourage employees to share their experiences in their own words. Google’s Build Your Future With Google and Marriott Careers’ blog are great examples of how companies leverage employee stories to attract talent. Some companies even take things further with full-blown marketing-style campaigns. General Electric’s “What’s the matter with Owen?” campaign repositioned the company as a destination for top talent and boosted recruitment eightfold. Similarly, Britain’s Royal Marines launched the intense “What’s Your Limit?” campaign, targeting only the toughest individuals willing to endure their grueling training. With the tagline “99.99% need not apply,” it made a bold statement and resonated with its audience. These examples show how using storytelling, creative branding, and marketing-inspired strategies can elevate recruitment efforts, turning potential candidates into excited applicants—and eventually into highly engaged employees. Candidates as customers By treating candidates like customers and engaging them as effectively as marketers engage customers, brand-savvy HR professionals can play a big role in attracting and engaging highly qualified candidates, reducing the time to hire, and having a measurable impact on profitability. By treating candidates as customers who need to be “wowed” by the brand – not to buy products and services, but to “buy into” the company’s purpose and vision for the future, brand-savvy HR professionals can optimize their efforts and convert curious candidates into highly engaged employees. If you’re looking for ways to positively impact your bottom line, consider encouraging your branding and HR teams to work together and find creative ways to attract the best and brightest of your industry to want to work at your organization. By engaging candidates with the same vigor that your marketing team engages customers, your brand-savvy HR team can help slash the costs of talent acquisition and, by extension, make a positive impact on your bottom line. View the full article

We may earn a commission from links on this page. For the past few months, I’ve had two salt shakers in my kitchen. One is Morton Salt Substitute, which is potassium-based, and I use it for the first few shakes of salt when I’m seasoning a dish. The other is regular table salt, which I use at the table. Now the World Health Organization is recommending that more of us try salt substitutes, and not just in the name of lowering sodium. Potassium is good for us, and it’s an easy way to get more in our diet. Morton Salt Substitute, 3.12 oz, 2 pk (Limited Edition) $11.98 at Amazon /images/amazon-prime.svg Get Deal Get Deal $11.98 at Amazon /images/amazon-prime.svg Benefits of potassium-based saltIf you’ve ever tried to lower your sodium intake, you’re probably familiar with low-sodium or no-sodium salt substitutes. One potential benefit is, of course, that they give you an easy way to lower your sodium intake if you do a lot of your own cooking. Sodium can contribute to high blood pressure and other health conditions, so the World Health Organization recommends that most of us keep our sodium intake under 2,000 milligrams per day. (The U.S. recommendation is a bit more generous, at 2,300 milligrams.) But this isn’t just about sodium. When it comes to heart health, most of us get more sodium than recommended and not enough potassium. Potassium is another mineral that our body needs, and consuming more of it has been found to reduce risks of cardiovascular disease. In this study, for example, people who switched to a potassium-based salt had fewer strokes, heart attacks, and deaths during the study than people who kept using a regular sodium salt. We normally get potassium in our diet from fruits and vegetables. Potassium salt shouldn’t replace that, but it can be a good extra source of the mineral. According to the National Institutes of Health, adult women should get at least 2,600 milligrams of potassium per day, and adult men at least 3,400. Downsides of potassium-based saltImportantly, potassium supplementation is not for everyone. If you have kidney disease or impaired kidney function, or if you’re taking a medication that changes how your body processes potassium, you may want to avoid these salts. (Your healthcare provider can tell you more.) How does potassium salt taste?The people promoting salt substitutes for health tend to wave away concerns about flavor. Most people won’t notice the difference, they say. They may be right, but there is a difference. Potassium salts have a subtly different flavor than regular sodium-based table salt. Sprinkle a little on your hand and lick it, and you’ll see what I mean. It’s still salty, and it doesn’t taste bad or anything, but it’s not quite the same. In large amounts, potassium-based salt substitutes can taste slightly metallic or bitter. When companies make low-sodium versions of their products, they know to use a mix of potassium and sodium salts, so that’s what I do at home. I use my salt substitute at the beginning of a recipe, when I’m browning meat or sautéing onions. It contributes a general saltiness to the dish. The next time I add salt, it’s usually the sodium kind. I figure I’m getting a roughly 50/50 balance, and then the salt shaker I bring to the dinner table is regular old table salt. If that’s too complicated, you can just mix both types of salt in the same container. Or buy a salt substitute like Morton Lite, which is a mix of sodium and potassium salts. And if you need a long-term review to convince you it will actually be fine for daily use, one of the largest studies on salt substitutes found that, after five years, 90% of participants were still happily using their salt substitute. View the full article

Wilson’s Airless Gen1 basketball is back. The hollow, $2,500 3D-printed basketball that doesn’t need to be inflated was first showcased at the 2023 NBA All-Star Weekend. Now, Wilson is selling the ball via a new production run for the remaining few people who can afford to spend thousands of dollars on a basketball. The Airless Gen1 ball features a latticed pattern of hexagonal holes and doesn’t require an inflated bladder inside. By all accounts of professional and amateur players who have tried the airless wonder, its honeycomb architecture and plastic material makes it perform like a traditional basketball, matching its size, weight, and rebound characteristics. [Photo: Wilson] The initial release in February 2024 sold out rapidly. Now, Wilson is responding to the high demand by rereleasing the basketball in limited quantities, said Kevin Murphy, general manager of team sports at Wilson, in a press release: “We have been consistently overwhelmed by the excitement surrounding our Airless basketball products.” The rerelease features three color options: black, natural/white, and a new burgundy. Each ball is produced using the same 3D-printing process as the original, with refinements implemented to enhance production. I asked Nadine Lippa, Wilson’s innovation manager, why the company hasn’t been able to ramp up production so more people can buy it. “We’re still using the same printer, we’re still using the same type of smoothing and dyeing,” she explained. The Airless Gen1’s high price tag reflects the fact that 3D technology is not mature enough to make the jump to industrial production. It’s not a problem of the design, but of how slow and cumbersome 3D-printing technology still is. Without a quicker way to materialize these items, which need extra cleaning and sanding work to turn them into consumer products, it can’t really command production runs sizable enough to knock off at least one zero from that price tag. [Photo: Wilson] 3D-printing technology for industrial production keeps advancing but still faces big challenges like slow scalability, material limitations, and complex post-processing and quality control. While the industry is not stagnant, it is not yet fully realized for mass production. “The additive and 3D-printing ecosystem continues to evolve year-over-year,” says Lippa, “and the Wilson Labs team continues to monitor the progress and engage with key players in the industry.” Lippa tells Fast Company that Wison is still committed to making this technology more accessible in the future. Her team is continuously assessing all options on how to bring this to scale in the best way possible. “Our mission is to create great high-performing products at every level for every athlete, so we will continue to research and explore until we solve the problem,” she says. “Specific to our Airless Basketball, we are continuing to evaluate 3D-printing materials and technologies that offer the right properties needed to make a basketball perform at a much-lower cost.” Hopefully, one day we’ll be able to pick up one at the store just like we do with normal basketballs. But until then, the Airless Gen1 will remain a big-ticket item and an unreachable object of desire for b-ball fans everywhere. Starting Thursday, February 13, the Wilson Airless Gen1 will be available for purchase from Wilson.com. A limited number of units will also be available at NBA All-Star 2025 in San Francisco on February 17. Thankfully, you may have a higher chance of getting lucky, according to Lippa. “While we don’t share exact quantities, this will be our largest drop of the Airless Gen1 to date.” View the full article

In Shift: Managing Your Emotions—So They Don’t Manage You, Ethan Kross shares a comeback story about tennis champion Novak Djokovic. It was the Wimbledon quarterfinal and Djokovic, who was the No. 1 seed, was down two sets (5-7, 2-6) against 20-year-old Jannik Sinner. After the second set, he requested a break. Then he awed the crowd by triumphantly winning the next three sets (6-3, 6-2, 6-2). What shifted? Djokovic shared that he gave himself a pep talk in the locker room. He looked himself in the eyes and said: “You can do it. Believe in yourself. Now is the time, forget everything that has happened. New match starts now. Let’s go, champ.” Djokovic utilized distanced self-talk, an emotion regulation tool that Kross writes about, to recalibrate himself. A week later, he won Wimbledon for the eighth time. Djokovic’s story illustrates the central theme of Shift: You don’t have to live at the mercy of your emotions. With the right tools, you can learn to master them. Kross is one of the world’s foremost experts on emotion regulation. As an award-winning professor at the University of Michigan, he leads its Emotion and Self-Control Lab and shares his work as a bestselling author. In our conversation, he illuminates how to cultivate emotional resilience, stop an anxiety spiral, and reframe stress to elevate performance. This interview has been edited for length and clarity. You describe that our perception of self-efficacy is a master belief. When it comes to our emotions, learning what we can and can’t control is critical to building it. Can you explain? Several years ago, I came across a study that was as close as you can get to shivers running down your spine when reading scientific literature: 40% of respondents say that they can’t control their emotions. When I first encountered this finding, it was a mind blower. I run the Emotion and Self Control Lab. My whole life is dedicated to this concept. Yet, close to half of a sample doesn’t think that it’s even possible to manage your emotions. [Image: Courtesy of Ethan Kross] If you don’t believe that something is possible, why would you make any efforts to try to achieve that impossible goal? You wouldn’t. Decades of research demonstrate that compellingly. The 40% of people who said that you can’t control your emotions, it’s not that they were wrong. There are facets of our emotional lives and experiences that are out of our control. I share an anecdote about how when I’m in the gym, I’ll often have this very dark, maniacal thought about carrying a dumbbell and dropping it on someone’s face. What’s wrong with me that I’m thinking about that? That’s probably my brain preparing me for a worst-case scenario. So it motivates me to squeeze the dumbbell tighter or put it in the opposite hand so I don’t drop it. I never have, but I experience those dark thoughts sometimes. There’s this whole dimension of our lives that is characterized by these automatic emotional responses. We don’t have control over that. But what we do have control over is what happens once those thoughts and feelings are activated. You highlight the reframing paradox and explain that “when it comes to reframing, one of the big challenges is that people don’t know how to reframe their experiences adaptively and fall into the trap of reframing negatively.” What are the hidden traps of the reframing paradox and how can we avoid them? The way to avoid them is to first understand that this trap exists. Knowledge is power. We often think about reframing as a universal good. But reframing can be a force of good or bad. You can make the argument, as I have, that a lot of what happens when we’re anxious or depressed is that we’re reframing things. When I’m getting myself anxious, I’m thinking about all of the what if’s. I’m thinking differently about this, but in a negative direction. Then, the question is: If reframing is taking me in the wrong direction, how can I right the ship and have it take me in the right direction? There are a couple of tactics that are often useful. Distanced self talk: Try to give yourself advice like you would a friend. When friends are struggling with things, you don’t give them advice to make them feel worse. So, what would you say to a friend? We don’t always say those things to ourselves. Another reframing tool can be mental time travel: How am I going to feel about this next month, next week, or next year? The fires [in Los Angeles] are a great example of that. How are the fires going to feel next year? Five years from now? They are awful right now, but things are going to get better. Has there ever been a natural disaster that we haven’t recovered from in this country? For those who have survived thus far, you could also go back in time and think about other kinds of adversity to put this in perspective. There are a lot of people who are dealing with tragic circumstances who don’t have the resources, either personally or countrywide, that you have to deal with this. You share a study that found that our interpretation of our physiological stress response influences our levels of anxiety. Illustrate that process for us and how we can leverage it to not only regulate our emotions, but elevate our performance. This is one of my go to tactics. Experiencing physiological symptoms of stress or anxiety is a common part of that experience. Good luck trying to not have that reaction. It’s probably not desirable either, because we know that a moderate level of stress can be good for performance. It energizes you and mobilizes your resources. Research indicates that how you interpret what you’re experiencing physiologically can push you in different directions. If I’m getting butterflies in my stomach or I have to go to the bathroom, it’s not—Oh crap, I’m not prepared—which is one way of interpreting it. Instead, it’s saying: Lucky me. My body is like a Lamborghini. I’m getting ready to perform. It is a game changer to reframe what you’re experiencing, not as a threat and that there’s something wrong with you, but rather: This is how you’re supposed to be feeling. Use it to your benefit. Research shows that distanced self-talk promotes wise reasoning and intellectual humility. Why is it so effective? What tactics, such as using “you,” can help us apply it? Distancing as a tool is useful because it allows us to look at our experiences from a broader point of view, rather than getting trapped in a more narrow take on the situation, which can feel restrictive and fuel our emotional experiences. What are we taught to do from when we’re kids when it comes to a difficult problem? Roll up your sleeves and work through it. Zoom in really carefully. But, what we’ve learned is that sometimes doing the opposite—zooming out and looking at that bigger picture—is helpful for navigating these circumstances. What’s interesting about language is that it seems to allow us to relatively automatically shift our perspective. Take the word “you.” “You” is a word that we virtually use exclusively when we think about referring to other people. We know that it’s much easier for us to give advice to other people than it is for ourselves. So, when you use the word “you” to think about your own experience, it’s as though it’s automatically putting you into this advice giving mode. Now, I’m thinking about it like I’m talking to someone else. I’m pretty good with other people; Someone else goes through my problems and I can give you the solution for what they should do easily. But, I can’t do that for myself. “You” is applying that lens to my own life. We can also use the word “you” generically. What it involves is using the word “you” to refer to people in general; You don’t give a great talk. What are you going to do? It happens to everyone. There, I’m not using the word “you” to refer to myself. I’m using it to refer to the universal. We find that when people are trying to make meaning, being able to do this helps them, because it’s not just me. I’m talking about a personal experience in these universal terms. I’m taking it away from me and making it about anyone and everyone. You say that “avoidance is a key part of flexibility and flexibility is a key indicator of resilience.” Can you explain why avoidance can be a superpower? We like simple solutions for good reason. It’s easier to follow simple prescriptions. But, we know that research doesn’t support this idea that avoidance is always harmful. Yes, chronic avoidance can get us into trouble. But, being flexible can be effective. Importantly, what I’m talking about is being able to be flexible with how you deploy your attention. There’s a great study where after 9/11 researchers wanted to know which people were going to fair best over time. These were students who were living in New York City when the attacks occurred. The researchers were interested in how the ability to either express—approach and get your emotions out—or suppress—bottle up and avoid your emotions—might factor into this equation. What they did at the beginning of the study was measure the ability of people to express or suppress their emotions when told to do so. Then, they tracked them over time. What they found is that the people who fared the best were those who scored highest on their ability to both express and suppress their emotions. My grandmother grew up in Eastern Poland and was a young adult when the Nazis came. She saw most of her family being slaughtered and narrowly escaped. She lived through all of that and managed to survive. She would never tell me those stories. She wasn’t interested in getting into it, except one day a year when there was a Remembrance Day event that she and her fellow survivors organized where they let their emotions spill out. Over time, what I learned was that it wasn’t that she was chronically avoiding thinking about what happened to her. She was skilled at being flexible in how she deployed her attention. She’s a testament to this idea that it’s not about being dogmatic in how we apply these principles. Being flexible can make a difference. Let’s dive deeper into the psychological immune system. You share that time is one of the most important components of it. Still, there are non-traumatic circumstances that you may keep thinking about for years—say the loss of a job or friendship—despite them no longer impacting you. What can we do to clear these from our psychological immune system? Some experiences are harder to let go of. Particularly, the more intense they are, the more time it takes for them to dissipate. One thing I like to remind people of is that there’s this natural curve that goes up. Then, as time goes on, our emotional reactions tend to wane in intensity. That’s true of most of our experiences, but not all of them. With experiences that have happened, what you want to be able to do is to make meaning out of them. The fact that you’re still thinking about this suggests that you don’t have closure yet. The question is: What have you tried to do to get closure around this experience? What is standing in the way of you achieving that closure? Is there some cognitive work that you need to do to reframe it more effectively? Is it a conversation you need to have with this person to put it all out there? That’s what you would want to target to understand why you still think about it. Attention is an important aspect of our emotional life, particularly because we often focus on what’s going wrong rather than what’s going right. What are the most effective beliefs or practices to shift from having a scarcity mindset to an abundant mindset? It’s about being aware of that distinction and trying to find evidence that contradicts it. This is where the power to reframe can be so effective. We always have the ability to reframe our circumstances. A good example of this might be the work on social comparisons that I talk about. We tend to think about social comparisons as toxic, in particular, when we’re comparing ourselves against people who are doing better than us. It elicits envy. Yes, that is a pervasive phenomenon. But, what we lose sight of when we cling to that narrative is that we can also benefit from those social comparisons when we flip them. If I see someone who is outperforming me across the board and it elicits that initial sting, I can dwell on how much better their life is than mine or I can think about them as a beacon that I can try to navigate towards, like: Hey, if they can do it, so can I. Why don’t I try to achieve this? I’m flipping from what I don’t have to what I can attain. You can also do it in the opposite direction for people who are doing a lot worse than you. One of the ways that people often think about them is: Oh man, it happened to them. It can happen to me. That doesn’t feel good. Or, I can think: Wow, I’m really grateful that didn’t happen to me. Look at how much worse circumstances could be. Reflecting on our conversation and the book, a thread that stands out is that the quality of our thoughts determines the quality of our life experience. I’d love to close with a few questions that we can ask ourselves to continuously elevate that equation. I would say the nature of our thoughts, more than the quality. Our thoughts allow us to interpret the inputs that come in and that is one of our greatest superpowers. It means that we aren’t reacting in a default way to the situations that we encounter in the world. We can make sense of them in different ways, and how we make sense of them can put us on a completely different emotional trajectory. Simply recognizing that is number one. But, then committing ourselves to identifying the most profitable ways of making sense of our experiences. What I mean by profitable is, not in the monetary sense, but in the sense of: What are the interpretations of this world that allow you to live the life that you want to live? It’s an unbelievably powerful tool that we want to hone. View the full article