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LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. The post LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing appeared first on Search Engine Journal. View the full article

Treasury Secretary Scott Bessent said the Trump administration's focus with regard to bringing down borrowing costs is 10-year Treasury yields, rather than the Federal Reserve's benchmark short-term interest rate. View the full article

Changes will pave the way for construction of a new generation of small modular reactorsView the full article

In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries think about work. It’s helping doctors and nurses, who spend more than a third of their work week on paperwork, free up more time to focus on patients. Scientists are using GenAI ideation to achieve research breakthroughs. In the field of law, where time is so valuable it’s often measured in six-minute increments, GenAI’s ability to understand and analyze documents faster than any person can is quickly becoming indispensable. Many legal teams doing text-heavy work are using innovative GenAI tools to speed their race against the ever-present clock. The next time you’re in a time crunch with your work, GenAI can also come in clutch for you. Here are three inspirational ways that GenAI is giving legal teams an unmistakable advantage in speed. 1. Cut through the chaos Even the most sensational courtroom dramas rely on evidence. Complex matters such as criminal cases, business disputes, corporate mergers, and countless others are based on the facts found in millions of evidentiary documents. For example, litigation against the opioid industry has created more than four million documents. The vast majority of legal cases never make it to trial. Instead, they unfold in what feels like a game of chess, as opposing parties maneuver and negotiate back and forth. Knowledge and speed are strategic assets here, and GenAI has become an important tool that lawyers are using to achieve both. Cole, Scott & Kissane, a law firm specializing in civil litigation, has experienced the real-world impacts in resolving matters faster than before with the help of AI technology. “GenAI legal software proved helpful in reaching a settlement,” Manuel Delgado, the firm’s litigation support manager told us. “With it, we were able to quickly summarize dozens of financial reports prior to conference. Some of the insights we gained caught the plaintiff by surprise. A settlement was solidified thereafter, and our client was thrilled.” 2. Find the needle in the haystack, faster Discovery is the stage of a civil lawsuit where opposing parties gather and exchange information and evidence relevant to their respective cases. It is part of the law of civil procedure adopted by the U.S. legal system in 1938. As recently as the late 1990s, discovery was a paper-based chore. With large cases, hundreds of cardboard “bankers boxes” would be delivered to law firms; junior associates then spent hours scanning thousands of pages, searching for bits of invaluable information like a needle in a haystack. It was tedious, “brain deadening” work. Today, the problem seems harder: Millions of discovery documents may arrive at once, electronically, often at the last allowable minute. Sometimes a needle is found in the haystack. In civil litigation against Theranos cofounder Elizabeth Holmes, prosecutors dove into evidentiary metadata to find more than 40 key documents, all potentially bolstering the case that Holmes and other company executives were well aware of the deception the company was later accused of, and of which Holmes was eventually found criminally guilty. But historically, legal teams have had to spend enormous amounts of time, usually measured in months and often requiring dozens of attorneys, reviewing discovery documents manually to find such needles. GenAI-powered e-discovery legal tech software has completely changed the game, allowing large volumes of electronic documents to quickly be analyzed, summarized, and assembled into a structured story. Cal Yeaman completed the review of more than 10,000 documents in minutes—something that would have taken a team of human reviewers several days. Yeaman is a project attorney at Orrick, one of the largest law firms in the country. He said at our company summit that GenAI’s coding suggestions, which help identify relevant documents in discovery, were more accurate and consistent than human review. Running the numbers, Yeaman estimated that the new AI-powered review process reduced their cost of document review by more than 50%. 3. Get the lay of the land in minutes Law is a service business with high client expectations. Firms pride themselves on their commitment to serving client needs, an attitude that extends to the legal support teams behind the scenes. Jen Jackson, a senior analyst at the boutique employment law firm Baker Dolinko & Schwartz, had GenAI come in clutch when 10 new business requests for proposals, including over 120 pages of questions and 500 items, landed in her inbox. She also mentioned at our summit that instead of handing the task off to a junior attorney, wasting time and billable hours, she uploaded the documents to a GenAI tool that functions as a “smart intern” and got a condensed two-page summary of the tasks in minutes. How will GenAI come in clutch for you? Do you need to cut through the chaos? Find a needle in a haystack? Get the lay of the land, fast? With a little imagination, GenAI can be an invaluable tool the next time you’re in a time crunch. AJ Shankar is CEO of Everlaw. View the full article

With the Federal Reserve eying changes to its annual examination of large bank resilience, this year's test could be the last of its kind. View the full article

Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you missed the chance to grab a new TV during recent Prime Day or Black Friday sales, the Super Bowl is your next best shot at scoring a deep discount. Plenty of TVs from the top brands are on sale right now, and you still have time to get them before the game on Sunday, Feb. 9. (Note: Some models may not be available in your part of the country.) The best deals on TVs under 45 inchesDon't be distracted by the fact that TVs keep getting bigger and bigger. If your living room isn't huge, or you don't have wall space, a massive TV isn't better. 40 inch TVs are still big. Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa $229.99 at Amazon /images/amazon-prime.svg $369.99 Save $140.00 Get Deal Get Deal $229.99 at Amazon /images/amazon-prime.svg $369.99 Save $140.00 Hisense 43" Class A7 Series 4K UHD Smart Fire TV $199.99 at Amazon /images/amazon-prime.svg $249.99 Save $50.00 Shop Now Shop Now $199.99 at Amazon /images/amazon-prime.svg $249.99 Save $50.00 SAMSUNG 43-Inch Class QLED 4K QN90D $897.99 at Amazon /images/amazon-prime.svg $1,297.99 Save $400.00 Shop Now Shop Now $897.99 at Amazon /images/amazon-prime.svg $1,297.99 Save $400.00 SEE 0 MORE Amazon Fire TV 43" 4-Series 4K UHD smart TV with AlexaI've had an Amazon Fire TV for the last year, and I'm always impressed at how easy it is tune into whatever you want, on whichever streamer you want, using Alexa. Bring movies and shows to life with support for vivid 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus. 4K Ultra HD Use Alexa to turn the tv on and off, and as a smart assistant unrelated to the TV Easy to add streaming apps Live, free TV channels 4 HDMI inputs Was $369.99, discounted to $229.99 Hisense 43" Class A7 Series 4K UHD Smart Fire TVHisense has become a major player with televisions, competing against legacy brands like Sony and Samsung. This model also comes equipped with Alexa, which means you have an additional smart speaker in your home (the tv). Dolby Vision-Atmos Fire TV built in, able to add unlimited apps for streamers 4k upscaling- even older shows and movies look natural in 4k. Was $249.99, now $199.99 SAMSUNG 43-Inch Class QLED 4K Smart TV I've been living with this Samsung line for 16 months and every single day I turn the TV on, I am still amazed by the clarity and depth of the picture. Another notable point is how much Samsung has reduced the frame, so you see picture from edge to edge. 4K TV features Quantum Matrix with Mini LEDs for precise lighting Dolby Atmos and Object Tracking Sound+ The NQ4 AI Gen2 Processor powers the 4K AI Upscaling, so color and picture of HDR is crisp and clear in 4K. Samsung and Amazon voice assistants on board, and ability to add as many streaming apps as you'd like. Was $1297.99, discounted to $897.99 The best deals on TVs up to 55 inchesThis is the range most TV purchases fall into, as most homes simply weren't built with wall space to accommodate a 70 inch television. These are still plenty large to get every detail out of the game. Amazon Fire TV 55" 4-Series 4K UHD smart TV $319.99 at Amazon /images/amazon-prime.svg $519.99 Save $200.00 Get Deal Get Deal $319.99 at Amazon /images/amazon-prime.svg $519.99 Save $200.00 55" Samsung Q60D Series QLED 4K Smart TV $547.99 at Amazon /images/amazon-prime.svg $797.99 Save $250.00 Shop Now Shop Now $547.99 at Amazon /images/amazon-prime.svg $797.99 Save $250.00 SEE -1 MORE Amazon Fire TV 55" 4-Series 4K UHD smart TV 4K Ultra HD Use Alexa to turn the tv on and off, and as a smart assistant unrelated to the TV Easy to add streaming apps Live, free TV channels 4 HDMI inputs Was $519.99, now $319.99 SAMSUNG 55-Inch Class QLED 4K Q60D Series Over a billion shades of brilliant color and exceptional contrast Dedicated gaming hub Plenty of HDMI and USB ports, this TV seamlessly integrates with your home theater setup and other devices. Ultra-slim AirSlim profile Was $797.99, discounted to $547.99 The best deals on TVs up to 70 inchesThis new class of objectively huge televisions means you can magnify each play during the game, and these models have enough resolution that you won't lose detail doing so. SAMSUNG 65-Inch Class Crystal UHD 4K $747.95 at Amazon Shop Now Shop Now $747.95 at Amazon TCL 65-Inch Class S5 UHD 4K LED Smart TV $339.99 at Amazon /images/amazon-prime.svg $446.84 Save $106.85 Shop Now Shop Now $339.99 at Amazon /images/amazon-prime.svg $446.84 Save $106.85 Hisense 65-Inch Class QD7 Series QLED 4K UHD $399.99 at Amazon /images/amazon-prime.svg $572.63 Save $172.64 Shop Now Shop Now $399.99 at Amazon /images/amazon-prime.svg $572.63 Save $172.64 SEE 0 MORE SAMSUNG 65-Inch Class Crystal UHD 4KWhile not the QLED or OLED model, this model offers a lot of value at a more budget price point, while maintaining some of the nicer features of more expensive models. 3840 x 2160 resolution Smart assistants on board, and unlimited streaming apps Virtual 3D surround sound experience Was $469.99, now $397.99 TCL 65-Inch Class S5 UHD 4K LED Smart TVNot all TV's are Airplay compatible, making this one worth checking out. Apple Airplay compatible 3840 x 2160 resolution, 4 times the clarity of Full HD Fire TV onboard, unlimited streaming apps Game Accelerator 120 with up to 120 Hz VRR for responsive gameplay Was $446.84, now $339.99 Hisense 65-Inch Class QD7 Series QLED 4K UHDOver a billion shades of color for a vibrant and lifelike viewing experience. 4K AI upscaling 144Hz refresh rate, AMD FreeSync Premium Pro, and Auto Low Latency Mode for gaming mode. Dolby Atmos and Dolby Vision Google Smart TV onboard, Alexa combability Was $572.63, discounted to $399.99 The best deals on TVs Over 70 inchesThese gigantic televisions didn't exist only a few years ago, but with resolutions always increasing, the additional inches of television create a cinema experience in your home. TCL 85-Inch Q65 QLED 4K UHD Smart TV with Google TV $798.00 at Amazon /images/amazon-prime.svg $1,297.99 Save $499.99 Shop Now Shop Now $798.00 at Amazon /images/amazon-prime.svg $1,297.99 Save $499.99 Sony 85 Inch 4K Ultra HD TV X77L Series $998.00 at Amazon /images/amazon-prime.svg $1,498.00 Save $500.00 Shop Now Shop Now $998.00 at Amazon /images/amazon-prime.svg $1,498.00 Save $500.00 Hisense - 100" Class U8 Series Mini-LED 4K UHD QLED Google TV (2023) $2,997.99 at Amazon /images/amazon-prime.svg $3,998.00 Save $1,000.01 Shop Now Shop Now $2,997.99 at Amazon /images/amazon-prime.svg $3,998.00 Save $1,000.01 SEE 0 MORE TCL 85-Inch Q65 QLED 4K UHD Smart TV with Google TV3840 x 2160 resolution Built-in stereo speakers and a subwoofer Smooth gaming-120Hz refresh rate and Motion Rate 480 technology, as well as dedicated gaming features like Auto Game Mode and Game Accelerator 240 for responsive gameplay Was $1297.99, now $798.00 Sony 85 Inch 4K Ultra HD TV X77L SeriesGoogle TV on board, compatible with Apple Airply 3840 x 2160 resolution 4K Processor X1 upscaling content Auto HDR Tone Mapping and Auto Genre Picture Mode for enhanced visuals and performance Was $1498.00, now $998.00 Hisense 100-Inch Class U8 Series Mini-LED ULED 4K UHD4K ULED, mini LED and full array local dimming Over a billion colors 144Hz refresh rate Dolby Vision IQ & Dolby Atmos 5 speakers including rear ‘overhead’ speakers and a built-in subwoofer 144HZ gaming mode for uninterrupted play Voice control, no remote needed Was $3998.00, discounted to $2,997.99 View the full article

A new Lenovo-commissioned study conducted by IDC reveals that global organizations are significantly increasing AI investments, but concerns over return on investment (ROI) remain a primary barrier to broader adoption. The 2025 CIO Playbook: It’s Time for AI-nomics reports that AI spending is expected to nearly triple in 2025 compared to last year, yet business leaders remain divided on its long-term value. Key Findings: AI Investment and ROI Challenges While AI adoption is accelerating, financial risk and uncertain ROI remain the most cited obstacles. The study found that 37% of management remains skeptical or has reservations about AI’s impact, despite 90% of IT professionals stating that AI has met their expectations. Organizations are increasing their AI budgets, with AI expected to account for 20% of tech spending in 2025. Generative AI (GenAI) adoption is also projected to expand, growing from 11% to 42% within the next year, with the highest application levels expected in IT operations, software development, and marketing. Organizational Readiness and Ethical Concerns Beyond financial uncertainty, organizations face readiness challenges in AI implementation. More than half of businesses lack an AI Governance, Risk, and Compliance (GRC) policy, even as ethical concerns around AI and machine learning persist. To fully leverage AI, organizations must upskill employees, modernize IT systems, and establish ethical frameworks to navigate responsible AI use. “AI is a marathon and a sprint—requiring parallel efforts to move quickly to modernize systems while ensuring the future-proofing of tech stacks,” said Ken Wong, President, Solutions & Services Group, Lenovo. “Our research shows organizations need to simplify the design, deployment, and integration of AI solutions to demonstrate the impact of these investments. This will instill greater confidence and fuel future investments.” Data Quality and AI Failures The study highlights data quality as a critical success factor for AI implementation. Data sovereignty, compliance, and accessibility were identified as essential components, while poor data quality, high IT costs, and integration challenges were the leading causes of AI failures. To mitigate these issues, 33% of organizations plan to develop data management capabilities within the next year. The Role of AI Partnerships The report finds that lack of skilled expertise is the top reason organizations hesitate to invest in AI, emphasizing the need for strategic partnerships. Businesses recognize that working with AI-capable partners is key to successful AI deployment. “To harness AI’s transformative power, organizations need a data-driven strategy that ensures scalability, interoperability, and tangible business outcomes,” said Ashley Gorakhpurwalla, President, Infrastructure Solutions Group, Lenovo. “At Lenovo, we believe a hybrid approach to AI—seamlessly integrating and enabling private and public models—is essential for delivering scalable solutions, driving measurable impact, and accelerating AI-powered business transformation.” AI’s Future: Strategic Investment with Measured Optimism Despite aggressive AI investment plans, Lenovo’s study suggests that businesses remain cautious about AI’s long-term financial returns. As organizations work to address ROI concerns, data quality issues, and workforce readiness, AI adoption will depend on demonstrating measurable business value. Lenovo’s findings underscore the need for a balanced approach to AI investments, ensuring both technological innovation and financial viability. Image: Envato This article, "Lenovo Study Finds ROI Concerns Remain Key Barrier to AI Adoption Despite Increased Investment" was first published on Small Business Trends View the full article

A new Lenovo-commissioned study conducted by IDC reveals that global organizations are significantly increasing AI investments, but concerns over return on investment (ROI) remain a primary barrier to broader adoption. The 2025 CIO Playbook: It’s Time for AI-nomics reports that AI spending is expected to nearly triple in 2025 compared to last year, yet business leaders remain divided on its long-term value. Key Findings: AI Investment and ROI Challenges While AI adoption is accelerating, financial risk and uncertain ROI remain the most cited obstacles. The study found that 37% of management remains skeptical or has reservations about AI’s impact, despite 90% of IT professionals stating that AI has met their expectations. Organizations are increasing their AI budgets, with AI expected to account for 20% of tech spending in 2025. Generative AI (GenAI) adoption is also projected to expand, growing from 11% to 42% within the next year, with the highest application levels expected in IT operations, software development, and marketing. Organizational Readiness and Ethical Concerns Beyond financial uncertainty, organizations face readiness challenges in AI implementation. More than half of businesses lack an AI Governance, Risk, and Compliance (GRC) policy, even as ethical concerns around AI and machine learning persist. To fully leverage AI, organizations must upskill employees, modernize IT systems, and establish ethical frameworks to navigate responsible AI use. Data Quality and AI Failures The study highlights data quality as a critical success factor for AI implementation. Data sovereignty, compliance, and accessibility were identified as essential components, while poor data quality, high IT costs, and integration challenges were the leading causes of AI failures. To mitigate these issues, 33% of organizations plan to develop data management capabilities within the next year. The Role of AI Partnerships The report finds that lack of skilled expertise is the top reason organizations hesitate to invest in AI, emphasizing the need for strategic partnerships. Businesses recognize that working with AI-capable partners is key to successful AI deployment. “To harness AI’s transformative power, organizations need a data-driven strategy that ensures scalability, interoperability, and tangible business outcomes,” said Ashley Gorakhpurwalla, President, Infrastructure Solutions Group, Lenovo. “At Lenovo, we believe a hybrid approach to AI—seamlessly integrating and enabling private and public models—is essential for delivering scalable solutions, driving measurable impact, and accelerating AI-powered business transformation.” AI’s Future: Strategic Investment with Measured Optimism Despite aggressive AI investment plans, Lenovo’s study suggests that businesses remain cautious about AI’s long-term financial returns. As organizations work to address ROI concerns, data quality issues, and workforce readiness, AI adoption will depend on demonstrating measurable business value. Lenovo’s findings underscore the need for a balanced approach to AI investments, ensuring both technological innovation and financial viability. Image: Envato This article, "Lenovo Study Finds ROI Concerns Remain Key Barrier to AI Adoption Despite Increased Investment" was first published on Small Business Trends View the full article

Many of America’s top figure skaters will gather in Washington, D.C., for a live “Legacy on Ice” tribute show to support families impacted by the January 29 plane crash that killed young skaters returning home from a training camp. Cohosted by Olympic champion Brian Boitano, the March 2 event at Capital One Arena will feature current U.S. champions Ilia Malinin, Amber Glenn, Alysa Liu, Madison Chock and Evan Bates, plus retired U.S. gold medallists Tara Lipinski, Kristi Yamaguchi, Scott Hamilton and Johnny Weir. “As we begin to heal from this devastating loss, we look forward to honouring the enduring memories of these athletes, coaches and family members who represented the best of the figure skating community,” U.S. Figure Skating interim CEO Samuel Auxier said in a statement. “We can think of no better way of celebrating their legacies than through the sport they loved.” All proceeds will be collected by the Monumental Sports & Entertainment Foundation and distributed equally between the U.S. Figure Skating Family Support Fund, Greater Washington Community Foundation’s “DCA Together Relief Fund” and DC Fire & EMS Foundation. There were 64 people on board the commercial flight that crashed after colliding with a U.S. Army Black Hawk helicopter, including many young Olympic hopefuls. U.S. Figure Skating said a total of 28 people on the plane were connected to the sport, including coaches, athletes and their relatives. World figure skating champions and coaching pair Evgenia Shishkova and Vadim Naumov were among the passengers killed. —Lori Ewing, Reuters View the full article

Nationally ... they’re not so sure. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Nationally ... they’re not so sure. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Here’s everything you need to know about setting up an integration between Smartsheet sheets and Azure DevOps projects with an automated 2-way sync using Unito. Since Unito is a simple, no-code platform, you don’t need a technical background to set up your first secure integration without troubleshooting scripts or consulting third-party experts. Here’s how it works. This integration from Unito has two goals: Automatically create new work items in Azure DevOps to match Smartsheet rows and vice versa. Set up a live, 2-way sync between both tools so everyone can get visibility on development work in real-time without having to manually copy information back and forth — or book another meeting. In this article: Why sync Smartsheet and Azure DevOps? Step 1. Connect Smartsheet and Azure DevOps to Unito Step 2. Choose a flow direction for new tasks and work items Step 3. Set rules to exclude tasks or items from syncing Step 4. Configure Smartsheet and Azure DevOps fields Step 5. Launch your Smartsheet-Azure DevOps integration Why sync Smartsheet and Azure DevOps? Azure DevOps is a favorite of software development teams for keeping their essential work organized while moving quickly and breaking things. But the interface, technical features, and aspects of ADO don’t make it as suited for other kinds of work. That’s why few organizations use ADO as their base of operations for workflows outside of these technical teams. Smartsheet is a popular option for this, because of its advanced reporting features, flexibility, and ease-of-use. Keeping technical and non-technical teams in sync While product, IT, and software development teams might use different tools, they still need to collaborate with less-technical teams. Think of support tickets that need to be escalated to a developer, support documentation that needs input from the support team, or even marketing initiatives that rely on product updates in ADO. With an integration powered by Unito, you can bring these teams together by syncing data back and forth, aligning them without any copying and pasting of information. Enhanced oversight and visibility in real-time Product and software development workflows can have a large impact on your bottom line. But for too many organizations, visibility on these workflows is severely lacking. This is often caused by too many intermediary steps between the actual work and the stakeholders who need visibility on it. With a smooth integration between Azure DevOps and Smartsheet, you can eliminate these steps and bring a live view on that work to the people who need it. Automated reporting Many organizations still use spreadsheets as their primary reporting tools, either built and updated manually or relying on fragile, intricate automation chains. With a Unito integration, you can leverage Smartsheet’s strong reporting features and feed them with data from ADO. Go beyond just getting visibility on development work and create dedicated reports to track your organization’s important product goals. Step 1. Connect Azure DevOps and Smartsheet to Unito Sign up for Unito if you haven’t already! Navigate to the Unito App and click +Create Flow. Click Start Here to connect Azure DevOps and Smartsheet. Then click +Choose account for each tool and complete the authorization process. Click Confirm. When you’re ready, click Confirm. First time connecting tools to Unito and need extra help? Check out this guide. Authorizing ADO to sync with Before you sync any data, you may want to create a new Smartsheet sheet to serve as a workspace for anything you’ll sync from Azure DevOps. In ADO, make sure Third-party application access via OAuth is on. To adjust this setting, go to Organization Settings in Azure DevOps and click on Policies. Then, make sure the toggle for Third-party application access via OAuth is turned on. Without this, you won’t be able to connect Azure DevOps to Unito. Step 2. Choose flow direction for new work items When you create new Smartsheet rows or ADO work items, Unito creates synced versions in the other tool automatically. Flow direction tells Unito where to do that, according to one of these three settings: 2-way, which creates new Smartsheet rows and ADO work items to match items created in either tool. 1-way from Smartsheet to ADO, which creates new ADO work items to match Smartsheet rows you create manually. Creating ADO items manually won’t create new Smartsheet rows. 1-way from ADO to Smartsheet, which creates new Smartsheet rows to match ADO work items you create manually. Creating Smartsheet rows manually won’t create new ADO work items. Note that this only affects the creation of new work items, not the direction of updates for individual fields (e.g. due dates, versions, assignees). Even if you create a 1-way flow, you can tailor flow direction of individual fields in the last few steps of this guide. Step 3. Set rules to sync specific Smartsheet rows and ADO work items Think of rules like filters that allow you to tailor Unito flows so only some work items get synced between Smartsheet and ADO. For example, you could decide to filter out Smartsheet rows with a specific option selected in a dropdown, or ADO issues with a specific assignee. To start creating a rule, click Add a new rule. From there you can choose what will trigger that rule and what happens when it’s triggered. First time setting up a rule? Check out our full guide to rules here. Step 4. Map fields between Smartsheet and ADO Next, you can set individual relationships between rows and work items. Most fields can be assigned their own update direction to determine how real-time updates occur. In most situations, Unito can map your fields automatically, and you’ll be asked if you want to do that or map your fields from scratch. How to manually add field mappings in Unito Click +Add mapping to add new pairs of fields. Click Select a field for each tool, and pick the field you want to map. A blue question mark icon indicates a custom field created in that tool. Most fields are automatically mapped for two-way updates, but you can still adjust them as needed. With a one-way sync between fields, only the destination field will update automatically. Fields with cog icons can be customized further (e.g. linking specific labels between apps). Step 5. Launch your flow That’s it! You’ve built your first flow and you’re ready to launch. Once you do, Unito will automatically sync ADO work items with Smartsheet rows, keeping all fields you mapped updated automatically. Any questions? Don’t hesitate to reach out to our team by clicking the chat bubble below! View the full article

We may earn a commission from links on this page. Cleaning can be overwhelming to everyone at some point—and creating a habit or schedule you'll actually stick to can be a big part of the problem. As is this case with other tasks like decluttering and organizing, though, one way to break through the procrastination is by finding the method that works best for you. Here are five of my favorites for you to try. The FlyLady technique, for stress-free cleaningThe FlyLady cleaning method, popularized by organizational guru Marla Cilley, is all about getting into a soothing, easy cleaning routine that won't stress you out. To tap into the usefulness of this method, break your home into "zones," then dedicate 15 minutes per day to the zone you're currently working on. Yes, this takes time and won't work immediately, but as Cilley puts it, "It didn't get dirty in a day, and it's not going to get clean overnight." Here's how the zones are broken up: Zone 1 is your entryway, front porch, and dining room. You complete this zone in the first week of the month. Zone 2 is the kitchen, which is done during the first full week of the month, meaning the first week in which there are seven full days. Zone 3 is the main bathroom plus another room in your house, such as an office or pantry. This happens during the second full week of the month. Zone 4 is the primary bedroom and its closets and bathroom during the third full week. Zone 5 is the living room, but because it is not a full week, it may overlap with Zone 1. It's likely that your living room is near your entryway, which helps make this seamless as you start incorporating Zone 1 back into your schedule at the end of the five weeks. Obviously, if your home is laid out differently or you have your own unique concerns, play with the zones to fit your needs but try to dedicate a week to each one and follow the same schedule every month. The one-hour method, for when you have a big messLargely, I am a proponent of cleaning in small chunks of time over the course of days or weeks. In most cases, 15 minutes per day is all you need to make an impact on your home's cleanliness over time. In fact, once you get into the habit of doing it like that, the house stays cleaner and requires less work, creating a self-reinforcing cycle of smaller cleaning bursts. Before you get to that point, though, you might have a major mess or two at hand and when that happens, you might need longer, which is why CleanTok influencer @MommyHasntShowered suggests the "one-hour" rule. It's what it sounds like: You clean for an uninterrupted hour, focusing only on tidying up, and then stop when the hour is done, rewarding yourself with something you enjoy, like ice cream or a favorite show. Using this one is subjective and probably depends on how urgent the situation is. If you have someone coming over or the mess is so large that it's taking a toll on your mental health, you may need to pull out this longer work session. If the mess is big but you'd rather tackle it bit by bit, this one's not for you! Bear in mind, though, that while going at a slower pace over days or weeks can be good for not feeling overwhelmed, getting a lot done in one go can be good for motivation. There are mental and emotional benefits to every approach. The trick is figuring out which one you want to tap into. The 20/10 approach, for when you're not motivatedThe 20/10 approach combines elements of my beloved daily short-burst schedule and the one-hour method. It comes from Rachel Hoffman’s 2017 book, Unf*ck Your Habitat: You’re Better Than Your Mess and simply asks you to clean for 20 minutes, then take a 10-minute break. It's reminiscent of the Pomodoro productivity technique, which encourages you to work for 25 minutes, then break for five, then get back at it—but here, you have less work time and more chill time. Once your 10 minutes are up, get back into the game, cleaning even more for another 20. Only do this two to four times, though, because again, we don't want to get overwhelmed. What I find most useful is taking the 10-minute break in the spot I just cleaned, so I can really revel in my outcome. If I cleaned my living room, I'm going take that break on the couch, enjoying my tidy surroundings. If I cleaned the kitchen, I'm gonna eat a snack over the counter, where everything is clean and clutter-free. Remember that you're not just cleaning to clean, but rather for some kind of benefit, which is more often than not just the freedom to enjoy a tidier, brighter space. The one-tool method, for when you need some structureIf you really don't know where to begin as you look to clean up for the day, try the one-tool method. This approach relies on some of the classic cleaning advice I love (like not trying to do everything at once) but turns it slightly on its head: Where you'd usually tackle one zone at a time, moving from area to area over the course of a few days, try tackling one task at at time. When using the "one tool" framework, you will be breaking one of my cardinal rules, which is not jumping from room to room during one day's scheduled cleaning time, but you'll be unlocking a completely new kind of efficiency by not having to get the same tools out day after day. Do this every few weeks to shake things up and you're less likely to get bored. So, on your first day, maybe you dust. On your second, maybe you vacuum. On your third, maybe you mop. You get the idea. Pick one tool or task and hit each room in your home. Junebugging, for when you can't focusSometimes, you know what needs to be cleaned, but you just can't focus on it. Tap into that and go with a method that enables you to mindlessly attack the problem without thinking too hard. The right approach here is the junebug method. There's a chance you've seen this demonstrated or at least mentioned on CleanTok, but the earliest reference to the idea actually came around on Tumblr, where a user explained that to clean up despite their ADHD, they imagined they were like a junebug: "Have you ever seen a junebug get to grips with a window screen? It’s remarkably persistent, but not very focused. All that matters is location." Here, you'll embody that, identifying the area you want to clean, then focusing in on one specific spot. So, if the kitchen needs tidying, focus on the sink. You might wash the dishes in it, put them away, then get distracted as you notice a cupboard needs to be wiped down. After you wipe down the cupboard, remind yourself that you're supposed to be at the sink; go back to it to scour it or give the faucet a wipe down. While you're doing that, you might notice you could also wipe down the handles and pulls on the drawers, fridge, and oven. Go do that, but always return to the starting point. This practice kind of lulls you into an easy routine. As long as you keep going back to the first spot and branching out, you'll move in simple circles and let what would normally distract you actually be your guide. View the full article

Amazon-owned Whole Foods is asking the National Labor Relations Board to set aside the results of a union election in which the first group of the company’s employees voted in favor of collective bargaining. In a filing submitted to the agency this week, attorneys for Whole Foods Market argued the union involved with the election, held last week at a store in Philadelphia, interfered in the process by promising employees a 30% wage increase if they unionized and providing free transportation to them the day of the vote. The company also accused The United Food and Commercial Workers International Union—which worked to unionize workers through a local chapter—of intimidating employees who supported Whole Foods. The company did not provide specific details on its allegations, which the union disputes. Pro-union workers prevailed last week after 130 employees in the store – or about 57% of the ballots cast—voted in favor of organizing. The election results still need be certified by a regional director of the NLRB, which Whole Foods says can’t lawfully be done since the agency currently does not have a third board member in Washington. Gynne A. Wilcox, one of the agency’s board members, was fired last week by the Trump administration. In a statement, UFCW Local 1776, the local union that pulled off the labor win, called the company’s allegations baseless. It also said the objections filed by Whole Foods was a legal maneuvering done to delay the bargaining process. “We fully expected Whole Foods to try to stall this process,” said Wendell Young IV, the president of the local union. “Amazon has a well-documented history of using baseless objections to undermine the rights of workers seeking representation, and this case is no different.” In its objection to the election, the upscale grocery chain also accused the NLRB of tainting the process by restraining the company from communicating its views on unionization to employees through required meetings held during work hours. In November, the agency’s board had issued a decision that found these meetings – commonly known as captive audience meetings – were unlawful because they forced employees to attend gatherings that they may otherwise choose to skip. Companies typically use these meetings to deter employees from unionizing. The board said employers may still hold meetings about unions for their workers. But they must make attendance voluntary with no adverse consequences for employees who fail to show up. The union election in Philadelphia marked the first successful entry of organized labor into Amazon’s grocery business, which includes Whole Foods, Amazon Fresh and the Amazon Go convenience stores. Amazon, which purchased Whole Foods in 2017 for $13.7 billion, has tried to fend off organizing efforts by delivery drivers and warehouse workers. —Haleluya Hader, Associated Press View the full article

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it. Once released, it would mark the most significant upgrade to the product since its initial introduction accelerated a wave of digital assistants more than a decade ago. Amazon on Wednesday sent press invites to an event to be held on February 26 in New York featuring the head of its devices and services team, Panos Panay. A spokesperson said the event is Alexa-focused, while declining to elaborate. The new generative AI-powered Alexa represents at once a huge opportunity for Amazon, which counts more than half a billion Alexa-enabled devices in the market, and a tremendous risk. Amazon is hoping the revamp, designed to be able to converse with users, can convert some of its hundreds of millions of users into paying customers in an effort to generate a return for the unprofitable business. The AI service will be able to respond to multiple prompts in sequence and, company executives have said, even act as an “agent” on behalf of users by taking actions for them without their direct involvement. That contrasts with the current iteration, which generally handles only a single request at a time. Executives have scheduled a meeting, known as a “Go/No-go,” for February 14. There they will make a final decision on the “street readiness” of Alexa’s generative AI revamp, according to the people and an internal planning document seen by Reuters. Alexa’s revamp carries with it all the challenges inherent in now-familiar generative AI chatbots from OpenAI, Alphabet and others including the possibility of fabricated answers, known as hallucinations. With access to Alexa available in cars, televisions, thermostats and mobile phones, it could become an essential daily tool for scheduling and even shopping. Initially, Amazon plans to roll out the new Alexa service to a limited number of users and will not charge for it, the people said, though it has considered a $5 to $10 monthly fee. The company will also continue to offer what it is calling “Classic Alexa,” the version broadly available today for free. One of the people said Amazon has discontinued adding new offerings to Classic Alexa. Bezos’ vision While Apple’s Siri voice assistant preceded Alexa’s 2014 release by three years, the Amazon service supercharged the acceptance of voice assistants. But for many people, Alexa is now used for little more than kitchen timers and weather updates due to its lack of significant overhauls in the last few years. Alexa is the brainchild of Amazon founder Jeff Bezos, who envisioned a service that would resemble the voice-activated computers on TV’s “Star Trek.” The hope was that once perfected, users would turn to the voice assistant for hundreds of everyday tasks like turning on lights, preheating the oven, accessing the internet, playing music, writing emails and summoning taxis. “Someday in the future – that might be years or decades away – it could answer everything that you would ever ask it,” Amazon’s then chief of devices, Dave Limp, said nearly a decade ago. With those weighty expectations, the move to upgrade Alexa has suffered delays over concerns around the quality and speed of its responses, people familiar with the matter have told Reuters. Amazon dubbed the new service “Banyan” internally, as well as “Remarkable Alexa,” though it was not immediately clear if the Seattle company planned on using either as a new product name. In a January Financial Times interview, Amazon executive Rohit Prasad acknowledged some of the obstacles in developing what is effectively an entirely new service, including the work to eliminate hallucinations. Analysts at Bank of America estimate Amazon could generate $600 million annually if 10% of active users, which it estimates at around 100 million devices, pay $5 per month for the service. —Greg Bensinger, Reuters View the full article

Not all apps are safe. It's why I always recommend downloading apps from official app stores, like the iOS App Store and Google Play Store, rather than a random website: Apple and Google both have policies to scan for malware and stop them before reaching app stores. But neither company is perfect, and apps infected with malware end up on official app marketplaces more often that we'd like to think. These apps usually pop up on the Play Store more than the App Store given that Apple is extremely strict, but that doesn't mean the App Store is impervious to malware—it definitely happens, and we've covered it before. In fact, researchers just found a batch of apps containing malicious programs on both Apple's and Google's platforms. And it's the first time this specific type of the malware was found on the iOS App Store. What is SparkCat?Researchers at Kaspersky discovered apps on both Google's Play Store and Apple's App Store that contained malicious frameworks, specifically designed to steal crypto wallet recovery phrases—a series of words used to access cryptocurrency in digital wallets. Researchers call this malware "SparkCat," and they believe it has been circulating since March 2024. If you downloaded one of these apps on either iOS or Android, the app would likely ask permission to access your photo library, then the malicious framework would launch an optical character recognition (OCR) plug-in to scan and identify text in your images. If the program found text that matched certain keywords, it would then send those images to a remote server. The idea here is to scan your library looking for screenshots that reveal the recovery phrases in your crypto wallet and send them back to the thieves who could then use those phrases to break in and steal from accounts. One of the first apps to arouse suspicious of Kaspersky researchers was a Chinese food delivery app called ComeCome. It's still available on both iOS and Android, and is the first known app infected with OCR malware to appear on Apple's App Store, according to Kaspersky. A negative review all the way from 2023 suggests the app has been using malware to steal information, but it's not clear the app has been using this specific OCR tactic the whole time. Kaspersky discovered other apps with a similar malicious framework as well. It's important to note researchers can't say whether the malware was placed in these apps by a malicious actor or the app developers embedded it themselves. That said, it appears some apps were designed to attract users without offering legitimate services in return—such as multiple AI messaging services from the same developer. Specifically, that's WeTink and AnyGPT, which are both still live at the time of writing. Where to go from hereFirst of all, if you have any of these affected apps installed on your iPhone or Android, delete them now. Even if the developers didn't add the malicious framework intentionally (which can happen if a third-party hijacks the app), they aren't safe to keep on your device. After that, take a moment to clean out your iPhone or Android's images folder. If you have images containing recovery phrases for your crypto wallet, be sure to delete those, but also consider deleting images that contain any sensitive information in the first place. Other malware strains may take advantage of this OCR tactic to look for social security numbers or bank account information, for example, so it's best to eliminate that risk altogether. Finally, exercise caution when downloading new apps, even when doing so through official app stores. Be sure to review all aspects of an app's page before installing it, including the reviews, description, and screenshots. If anything seems off, it's probably best to avoid downloading it. And avoid generic AI apps like the plague. Developers know there's a high demand for AI apps, which means malicious users can slyly add malware to apps in the hope that an AI fan downloads their latest scheme. Don't fall for it. View the full article

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. The post Google Ads Update: Misleading Landing Pages Now Demoted appeared first on Search Engine Journal. View the full article

Republican party divided amid uproar over US president’s plan to take over the enclaveView the full article

Learn how to set up GA4 in five steps. And three different methods for installing it on your website. View the full article

Portfolio enhancements and diversifications cushion the impact of the L.A. wildfires from RMBS losses. View the full article

Mortgage companies under scrutiny could see a reprieve, while the status of functions like behind-the-scenes guidance inquiries is uncertain, experts say. View the full article

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding. Key features: Codeless event detection. Flexible form submission tracking. Multiple URL matching options. Why we care. This update dramatically reduces the technical complexity of setting up conversion tracking. By offering a wizard-style interface with codeless event detection, Google Ads eliminates hours of manual coding, making form tracking faster and more accessible for marketers with limited technical skills. First seen. This update was first seen by advertising professional Dennis Quaid when he posted the new update on X (formerly Twitter): Bottom line. This update streamlines advertiser workflows, reducing technical barriers to conversion tracking. View the full article

This post was written by Alison Green and published on Ask a Manager. Just sharing this tweet from Washington Post reporter Jeff Stein for federal government workers about Elon Musk’s “deferred resignation” offer. (Don’t take it! It’s still a trap.) Also, if you remember the letter-writer who worked at Twitter when Elon Musk took over, that same person has sent in this note: I just wanted to thank you for posting about what federal workers who are currently under attack can do. The former Twitter employees I know have all spent the past couple of weeks reliving the Twitter takeover from 2 years ago but on a much more widespread and terrible scale. I want to say this is all beyond belief but .. we saw this happen and how it played out, and now I’m just left feeling so angry that we couldn’t have stopped this somehow. I don’t know what I could have done differently or better, but I feel the burden of watching this happen the first time around and not being able to stop it. Seeing the news about how Elon locked government workers out of their systems, how they’re moving beds into OPM’s headquarters … It feels like the Twilight Zone. I would not at all be surprised if he held a public auction in the next couple weeks to sell off real estate, office equipment … all the way down to artwork on the walls and plants on employee desks. I’m still thinking about how I can help push back on and resist what we’re seeing happen all around us, and I wanted to say that if you ever do another post on this issue, please let the federal workers know that a whole bunch of former Twitter employees know what they’re going through, and we support them, and we’re so so sorry they’re experiencing this. View the full article

After a brief scare yesterday, the USPS has lifted the world’s shortest shipping suspension, confirming that it will continue to deliver packages from China and Hong Kong to the U.S. The news follows a temporary halt on Chinese parcels following President Trump’s executive order that applies a 10% tariff to Chinese goods and lifting the de minimis exemption for shipments from China. The USPS says it’s currently working on a plan to implement these fees with the “least disruption to package delivery,” but that it will continue to accept impacted packages in the meantime. While other shipping services like UPS or FedEx have yet to announce their own responses to the President’s order, all will have to come up with some sort of plan. Still, it seems your grandparents overseas will still be able to send you care packages. But that doesn’t mean we’re out of the woods yet. While packages will continue to flow, expect delays as shippers learn how to navigate new fees, as well for prices to jump. While a 10% tariff is fairly self-explanatory (goods from the tariffed country will be 10% more expensive to import), the loss of the de minimis exemption is a little harder to understand, and is likely to be a major thorn in the side of low-cost online Chinese marketplaces like Shein and Temu. Enacted in 1930, the de minimis exemption was intended as a way for the U.S. to save itself some hassle, by waving duties and fees on international shipments where the collected revenue would take more effort to charge than the government would get out of them. It typically applies to all packages worth less than $800, which has been a boon for online e-commerce. According to a 2023 U.S. Congressional committee report cited by Reuters, almost half of all de minimis exemptions to this point have been for Chinese packages, with 30% of daily de minimis shipments coming from Temu and Shein. With those protections going away, said stores would now be subject to customs on all goods, in addition to the 10% tariff, which could raise prices and shipping times. American stores that rely on Chinese warehouses, such as Amazon Haul, could also be impacted. It’s unclear at this point how much of that additional pain will be passed on to customers. Speaking to Reuters, the CEO of warehouse management software ShipHero, Aaron Rubin, said the fees are “probably about 5 points of margin difference, using de minimis or not, and e-commerce businesses usually have a 10% or 15% margin, so this is a very significant impact” Conversely, University of Delaware fashion and apparel studies professor Sheng Lu told the outlet that the new rules might only add a few cents to each product. However, despite sounding like a modest price hike, it could still greatly impact smaller Chinese businesses who don’t have the cost-absorbing resources Temu or Shein do. Note that the de minimis exemption as a whole is not gone—Trump’s new rules are currently only directed at China (originally, they would have also impacted Canada and Mexico, but the President’s recent deals with those countries have given them a 30-day stay on enforcement for now). With that in mind, it’s possible another country’s own version of Temu could dethrone the e-commerce giant, or that Chinese shippers could use an intermediary to slightly reduce their fees. View the full article