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Adidas defeated an appeal on Wednesday by U.S. shareholders who said the footwear and apparel maker fraudulently concealed antisemitic and other improper behavior by Ye, formerly known as Kanye West, before its partnership with the rapper and fashion designer imploded in 2022. The 9th U.S. Circuit Court of Appeals in San Francisco said Adidas did not mislead shareholders in its annual reports by saying improper behavior by partners from the entertainment industry could have a negative spill-over effect on business. “A reasonable investor would know that a partnership with a celebrity partner like Ye would come with inherent risks relating to improper behavior,” a three-judge panel said. The panel also found no intent to defraud, and said Adidas’ disclosure “presents the hypothetical risk as the negative effect of improper behavior, not the improper behavior itself.” Lawyers for the lead plaintiff HLSA-ILA Funds, which serve maritime workers in southeast Virginia, did not immediately respond to requests for comment. Adidas did not immediately respond to similar requests. Ye was not a defendant. Shareholders in the proposed class action said they lost money because Adidas’ stock price fell after antisemitic rants led the German company to sever ties with Ye in October 2022, ending a nine-year partnership that in 2021 generated about 1.5 billion euros ($1.75 billion) of sales. The shareholders said Adidas continued the partnership despite being “fully aware” since at least 2018 that Ye routinely made improper comments to its employees and employees at his Yeezy design shop. Adidas began selling leftover Yeezy sneakers in May 2023, pledging to donate some proceeds to groups combating antisemitism, and finished late last year. The company’s sales in North America fell 2% in 2024, “solely due to significantly lower Yeezy sales,” Adidas said in March. Wednesday’s decision upheld an August 2024 dismissal by a federal judge in Portland, Oregon, where Adidas’ North American headquarters are located. —Jonathan Stempel, Reuters View the full article

There’s a very common question asked of people working in space exploration: Why explore space when we have so many problems on Earth? From Wi-Fi, to satellite images of real estate, to matters of national security, much of our daily lives has been made possible by policy changes in the 1990s that permitted the deployment of low-Earth-orbit satellites. But the tangible benefits to space exploration may not always be obvious, according to Jack Kilray, director of government relations for The Planetary Society, a nonprofit dedicated to advancing space science and exploration. “What we discover in space invariably helps life on Earth,” Kilray said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. “These investments in fundamental research—although maybe you don’t see those direct comparisons to your life immediately—have these knock-on effects for decades after you make that initial discovery and revolutionize the economy, national security, and just our fundamental understanding of the cosmos.” And space has evolved to become a critical infrastructure, said Rich Cooper, vice president of strategic communications for the Space Foundation, a nonprofit advocating for space education and exploration. More than 90 countries now have active space operations, and hundreds of companies are operating business interests in space—which is why policy efforts must focus on balancing the needs of these various interests, he added. Dealing with space traffic and litter In space, one of the biggest policy challenges right now is managing all of the traffic. Finding the place for a satellite or other instrument, so it doesn’t impact any other operations, is “literally threading quite the needle,” Cooper said. The policies about how to deal with space litter have improved—governments and companies are now required to have a plan in place to prevent the creation of more orbital debris, though more work is still required. “Countries as well as companies are looking to be much, much more responsible, but we still have other players that need to be far more responsible than they’ve been,” Cooper said. The next era of human exploration Finally, policies must adapt amid the race that’s underway to send humans to the moon once again, and eventually to Mars. The good news is that this next era of space exploration is likely to unite people around the globe, Kilray said. “It’s no longer just a flags-and-footprints approach, but a sustainable approach to whether it be lunar exploration with crew or scientific exploration of the outer planets or the building of the next great observatory to image habitable worlds around other star systems—like that’s all within our grasp as a species, which is truly amazing,” Kilray said. “We couldn’t have imagined what was possible today 60 years ago.” View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. What if you make this the year you don't fill all the stockings with candy or socks? Both have their place, but if you want to really make this the best Christmas ever, you have to shove some tech in those stockings. The good news: tech gifts don’t have to be expensive to be impressive. No matter who you're shopping for, there are tons of affordable gizmos that are some combination of cool and useful and that feel pricier than they are. Here are 20 cool tech stocking stuffers to light up any holiday morning, all of which cost less than $50. This handheld retro gaming consoleIf there's an old-school gamer on your list, their Christmas morning will be extra merry if it includes a tiny video game emulator. R36T Retro Gaming Console ($47.50) puts over 18,000 video games in the palm of your hand. It has a 3.5" screen, so whether they like arcade classics or consoles-of-the-past, they can fit 'em all in a pocket. You can even network up with another emulator for head-to-head action. R36T Retro Gaming Console $47.49 at Amazon $49.99 Save $2.50 Shop Now Shop Now $47.49 at Amazon $49.99 Save $2.50 A teeny tiny e-readerThe Xteink X4 is an e-reader that's smaller than your phone. It uses e-ink like an Amazon Kindle, so you can whip a glare-free screen out of your pocket and start reading anywhere there's a light source. The X4 is a no-frills gadget—there's no lighting, touchscreen, or apps—but if you want a cheap, convenient way to read for around $50, it's perfect. Xteink X4 $48.04 at AliExpress $69.00 Save $20.96 Shop Now Shop Now $48.04 at AliExpress $69.00 Save $20.96 An electric air dusterThose disposable cans of compressed air with the red straws are so 2015. Blow the dust off your electronics with an SDFM Electric Air Duster ($32.99) instead. With an engine that moves at 150,000 RPM, it shoots air such high speeds, the dust doesn't stand a chance. It's also cordless and comes with a variety of cleaning attachments to keep your gear in top shape. SDFM Compressed Air Duster $32.99 at Amazon $49.99 Save $17.00 Shop Now Shop Now $32.99 at Amazon $49.99 Save $17.00 These sleep headphonesIf your giftee likes to listen to music or podcasts while drifting off to sleep, there's no gift better than a pair of sleep headphones; except two pairs of sleep headphones! This two-pack retails for $29.99 and contains two headbands with built in speakers you can pair with your phone or other device easily. You could buy a single pair, but these things break fairly regularly, so a backup is good. Mixiba 2-Pack Sleeping Headphones, Headband Headphones with Ultra-Thin HD Stereo Speaker, Bluetooth Headband for Sports, Workouts, Insomnia, Yoga, Air Travel, Meditation - Black&Grey $24.99 at Amazon $29.99 Save $5.00 Get Deal Get Deal $24.99 at Amazon $29.99 Save $5.00 These colorful smart LED light barsYour giftee may have the tech side of their battle station/home office locked down, but I bet they don't have the aesthetics dialed in. Govee Smart LED Light Bars ($33) are programmable, colorful light bars work with Alexa and Google Assistant and can display light effects created from 16 millions colors. It even syncs with your music to provide trippy visuals. Govee Smart LED Light Bars $32.99 at Amazon $49.99 Save $17.00 Shop Now Shop Now $32.99 at Amazon $49.99 Save $17.00 A mini chainsawMy lifestyle doesn't involve cutting down trees, but I still need one of these miniature chainsaws. I mean, it's a chainsaw, and it's only six-inches long. This Dodowin mini chainsaw ($40) is battery powered, so no one will be accidentally cutting the cord. According to listing, it's suitable for tree pruning, garden artistry, shrub trimming, forest logging, and wood cutting. They don't mention it, but it's also perfect for tiny Texas massacres. Dodowin 6-Inch Mini-Chainsaw $39.99 at Amazon Shop Now Shop Now $39.99 at Amazon A programmable macro keyboardYou know what computer fiends are missing in their lives? Knobs. This little $36 gadget lets you assign functions to four external knobs and 12 push buttons, so you can finally have a decent volume control, scrub through video smoothly, skip music tracks with a button push, and control any other function easily and physically. Perfect for gamers. Programmable Macro Keyboard $36.19 at Amazon Shop Now Shop Now $36.19 at Amazon A laser measuring toolYou could use a tape measure like a caveman, or you could measure things with a frickin' laser that fits in your pocket. This $40 gadget has an LED screen that's easy to read and it doubles as a cat toy. But does it measure things? Goddamn right it measures things—big things, little things, middle-sized things—it doesn't give a shit what you put in front of it, it will measure the hell out of it! (Up to 98 feet, anyway.) HOTO 98ft Laser Distance Measurer $39.99 at Amazon $45.99 Save $6.00 Shop Now Shop Now $39.99 at Amazon $45.99 Save $6.00 The X10 MAX Bluetooth speakerThis compact bluetooth speaker has an Amazon rating of 4.7 stars out of 5, and it's cheap—just $32. It's waterproof, it sounds great, and it features a built-in light show with six different settings so you can check out cool visuals with your tunes. X10 MAX Bluetooth speaker $31.99 at Amazon $49.99 Save $18.00 Shop Now Shop Now $31.99 at Amazon $49.99 Save $18.00 These Bluetooth trackersKeep track of the things in your life with these miniature tracking tags. Slip one in your wallet or your keys, and if you misplace them, you can hit a button and it will play a sound and/or give you a map that will lead you exactly to your missing item. Plus, it works in reverse, so you can hit a tag and it will ring your lost phone. I rely on these; no joke. [iOS Only] Tukio Air Tracker Tags 4 Pack Black, [Apple MFi Certified] Bluetooth Key Finder & Smart Item Locator Work with Apple Find My for Keys/Luggage/Bags/Suitcases/Car, 365-Day Replaceable Battery $39.99 at Amazon $49.99 Save $10.00 Get Deal Get Deal $39.99 at Amazon $49.99 Save $10.00 This wearable heating pad If you want to keep warm during the holidays, you could do a lot worse than this portable neck, shoulder, and back warmer. There are three temperature settings and a safety shut-off feature, and it heats up really fast. Tovve Heating Pad for Back, Neck, and Shoulders $21.10 at Amazon $32.99 Save $11.89 Get Deal Get Deal $21.10 at Amazon $32.99 Save $11.89 A desktop vacuum cleanerThis tiny little vacuum will keep your desktop dustfree. It sucks at 1000Pa of suction power for 400 minutes off a single charge, and it's very easy to use: You put it in the palm of your hand and push it around. Cool! ODISTAR Desktop Vacuum Cleaner, Mini Table dust Sweeper Energy Saving,High Endurance up to 90 mins,Cordless&360º Rotatable Design for Keyboard/Home/School/Office(White) $12.98 at Amazon $15.98 Save $3.00 Get Deal Get Deal $12.98 at Amazon $15.98 Save $3.00 This USB endoscope cameraIt's not like most people need an endoscope camera every day, but if the need for a tiny camera does arise—if you need to see why the engine isn't working or if your wedding ring falls behind the oven or something—you'll be glad you have this Anykit USB Endoscope Camera. It plugs right into your Android or iPhone and captures HD photos and video. Anykit USB Endoscope Camera with 8 Adjustable LED Lights, Borescope with Semi-Rigid Snake Camera, IP67 Waterproof Inspection Cam Compatible with iPhone and Android Devices (9.8 ft) $25.19 at Amazon $27.99 Save $2.80 Get Deal Get Deal $25.19 at Amazon $27.99 Save $2.80 A foldable mini Bluetooth keyboardWhy have you been carrying your laptop around to coffeehouses like a chump when you can just connect this foldable mini Bluetooth keyboard from iClever to your phone, turning it into an ultra-portable productivity device? It even has a little trackpad! iClever Portable Foldable Bluetooth Keyboard (IC-BK03) $39.99 at Amazon $43.99 Save $4.00 Get Deal Get Deal $39.99 at Amazon $43.99 Save $4.00 A portable HD mini projectorProjectors have gotten really good over the last few years, and they prices have come down massively too. This mini projector costs only $40 and projects a 1080p image up to 201" and even comes with a remote control and a projection screen. Mini Projector HY300 PRO, Portable Projector with Dual-Band WIFI6 5G Wireless 5.4 Bluetooth, Smart Projector Support 4K 1080P, Auto Keystone Correction 35"-130" Screen Video Projector $39.99 at Amazon Get Deal Get Deal $39.99 at Amazon The Amazon Echo DotIf your giftee is into house automation within the Amazon ecosystem, you can't go wrong with an Echo Dot. This compact smart speaker packs a surprisingly nice sound along with built-in Alexa, so it can be used for for playing music, setting timers, and controlling your smart devices. Amazon Echo Dot (5th Generation) $49.99 at Amazon Shop Now Shop Now $49.99 at Amazon The Roku Streaming Stick 4KAlright, most people already have a media streamer attached to their televisions, but in case you're gifting someone who doesn't, the Roku Streaming Stick 4K is a solid choice. This no-frills device serves up 4K HD video, gives you access to hundreds of free and premium channels, and is easy to setup. Roku Streaming Stick 4K $29.99 at Amazon $49.99 Save $20.00 Get Deal Get Deal $29.99 at Amazon $49.99 Save $20.00 A wireless transmitter for your earbuds The Twelve South AirFly SE is an ultra-compact Bluetooth transmitter lets you plug into any device with a 3.5 mm jack, like in-flight entertainment systems, gym machines, or TVs, and stream audio wirelessly to your Bluetooth earbuds or headphones. Leave those accursed wired headphone in the drawer where they belong! AirFly Pro Bluetooth Wireless Audio Transmitter $34.97 at Amazon $39.99 Save $5.02 Shop Now Shop Now $34.97 at Amazon $39.99 Save $5.02 This portable tire inflatorA portable inflator is perfect for car emergencies or keeping your bike tires plump, and this one from Slime is a steal at only $50. It's rechargeable, has an onboard pressure guage, an LED flashlight, and can inflate a car tire in only eight minutes. You will never go back to a manual air pump, I promise. Slime 40084 Tire Inflator, Cordless, Portable Air Compressor Pump, Lithium Ion Battery and LED Light, Rechargeable, 8 min Inflation $49.49 at Amazon Get Deal Get Deal $49.49 at Amazon This versatile Anker Nano II USB chargerI am 100% sure whoever you're giving a gift to will be able to use this compact, high‑power Anker charger. It has two USB‑C ports plus one USB‑A, letting you power up your laptop, phone, and tablet all at once, from one plug. Anker Nano II 65W 3-USB Port Wall Charger $23.99 at Amazon $39.99 Save $16.00 Shop Now Shop Now $23.99 at Amazon $39.99 Save $16.00 View the full article

We have once again entered the season of forced workplace merriment, holiday party disasters, and other seasonal delights! Thus it is time to hear about your office holiday debacles, past or current. Did you pass out naked in the break room? Did your manager provide you with a three-page document of “party procedures”? Did your seven-year-old tell your boss the party food “tastes like shit”? These are all real stories that we’ve heard here in the past. Now you must top them. Share your weirdest or funniest story related to holidays at the office in the comments. The post share your funniest office holiday stories appeared first on Ask a Manager. View the full article

If you’re considering a franchise investment, you’ll want to explore the top seven franchises recognized for their strong performance and growth potential. Brands like McDonald’s and Chick-fil-A are known for their impressive sales figures, whereas Dunkin’ and 7-Eleven offer accessible investment options. The UPS Store capitalizes on the increasing demand for e-commerce services, and franchises like Superior Insurance provide flexible business models. Comprehending these options can help you make an informed decision. What factors matter most to you in a franchise investment? Key Takeaways McDonald’s offers a globally recognized brand with high sales potential and extensive corporate support, making it a reliable investment choice. Dunkin’ provides an accessible investment range with strong customer loyalty and profitable opportunities in the coffee market. The UPS Store benefits from the e-commerce boom, offering diverse services and strong corporate support for franchisees. Chick-fil-A features a low initial investment, exceptional corporate training, and high sales per location, appealing to dedicated individuals. 7-Eleven’s scalable model operates 24/7, attracting consistent customer visits and leveraging strong brand recognition for increased sales opportunities. McDonald’s – A Classic Choice for Consistent Returns When considering franchise opportunities, McDonald’s stands out as a classic choice for consistent returns in the fast food sector. Whereas the initial investment ranges from $1 million to $2.3 million, it’s important to note that franchisees benefit from a globally recognized brand with strong customer loyalty. This gives you access to a massive customer base right from the start. McDonald’s refined business model has been tested and optimized over decades, ensuring operational success. Furthermore, extensive corporate support, including training and marketing, helps you maximize profitability. Even though McDonald’s investment is higher than some top franchises under 50k, the potential for high sales per location makes it a compelling option for anyone looking for reliable returns in the fast food industry. Superior Insurance Franchise – The Best Franchise to Own in Texas As you explore various franchise opportunities, the Superior Insurance Franchise emerges as a standout option, particularly for those looking to invest in Texas. With low startup costs, it provides an accessible entry point for aspiring franchisees. The growing demand for insurance services positions this franchise for profitability and long-term success. You’ll benefit from strong support and extensive training programs aimed at improving your operational efficiency and customer service skills. The business model’s flexibility allows you to adapt to changing market conditions and customer needs effectively. Additionally, Superior Insurance focuses on high-profit margins, giving franchisees the potential for substantial returns on investment. This makes it a compelling choice among franchise opportunities in AZ and beyond. Dunkin – Profitable and Expanding Rapidly Dunkin’ stands out as one of the leading coffee and bakery franchises, making it a profitable option for investors looking to enter a thriving market. As a member of the top 500 franchises, Dunkin’ offers several advantages: Investment Flexibility: With an investment range of $395K to $1.6M, it’s accessible for various investors. Strong Customer Loyalty: Dunkin’ enjoys a loyal customer base, enhancing revenue potential. Operational Support: The franchise provides a well-established operational system and effective marketing strategies, ensuring steady income. Dunkin’s commitment to innovation, alongside its broadening menu, keeps it relevant and profitable. For those considering a franchise, Dunkin’ represents a lucrative opportunity in the competitive coffee sector, ensuring growth and sustainability. The UPS Store – A Reliable and In-Demand Business The UPS Store franchise is an attractive option for those looking to invest in a reliable and in-demand business, with an investment range of $247K to $500K that appeals to various financial situations. This franchise benefits from the e-commerce boom, ensuring a steady demand for shipping and related services. Service Type Description Target Audience Shipping Reliable delivery options Individuals & Businesses Printing Custom printing solutions Students & Professionals Packing Secure packing services E-commerce sellers Mailing Various mailing options Local residents & Companies Business Services Administrative support services Small business owners With strong corporate support and a proven business model, The UPS Store is a solid choice on the list of franchises. Anytime Fitness – Growing Demand for Health & Wellness With the increasing focus on health and wellness, Anytime Fitness emerges as a prime opportunity for those looking to invest in the fitness franchise sector. This franchise is an attractive option on any franchise list for several reasons: Investment Range: Requiring between $381K and $783K, it positions itself as a mid-range choice for potential franchisees. 24/7 Access: Operating a gym model that’s open around the clock maximizes facility usage and caters to members’ convenience. Strong Support: The brand offers robust training programs, equipping franchisees with vital resources to guarantee successful operations. With a consistent membership revenue stream and a high customer retention rate, Anytime Fitness effectively capitalizes on the growing demand for health and wellness services. Chick-fil-A – One of the Most Successful Fast-Food Franchises Chick-fil-A stands out as one of the most successful fast-food franchises because of its strong brand recognition and dedicated customer base. With thorough training programs, franchisees receive the support they need to thrive, enhancing their chances for high returns. This combination of factors makes Chick-fil-A a compelling option for anyone considering a franchise investment. Strong Brand Recognition Recognized as one of the most successful fast-food franchises, Chick-fil-A stands out due to its strong brand recognition and impressive sales performance. Here’s why it’s a top choice in the franchise directory: High Sales Per Location: Chick-fil-A consistently reports high sales figures, demonstrating its strong market position. Low Initial Investment: With an initial investment of just $10, potential franchisees find it accessible, which helps attract dedicated individuals. Customer Loyalty: The franchise enjoys a loyal customer base, thanks to its commitment to quality and exceptional service. These factors contribute to Chick-fil-A’s reputation as a leading franchise, making it a desirable option for investors looking for strong brand recognition and profitability in the competitive fast-food market. Comprehensive Training Programs A robust training program plays a crucial role in the success of any franchise, and Chick-fil-A surpasses in this area. As one of the largest franchises in America, Chick-fil-A provides an initial two-week training course at its headquarters, equipping you to manage your location effectively. The program focuses on operational excellence, customer service, and leadership development, which contributes to the franchise’s high sales per location and strong brand loyalty. Furthermore, you’ll receive ongoing support, including access to online training modules and regional sessions, ensuring you stay updated on best practices. Mentorship opportunities with experienced operators create a supportive community, enhancing your success and reducing the likelihood of failure in this competitive market. High Return Potential When considering investment opportunities in the fast-food industry, the high return potential of Chick-fil-A stands out due to its impressive financial performance and unique business model. As one of the largest franchises in the world, Chick-fil-A offers several benefits for franchisees: Low initial investment of just $10,000, making it an accessible option. High sales per location, with many units generating over $5 million annually. Strong brand loyalty, consistently ranking high in customer satisfaction. Moreover, Chick-fil-A employs a strict selection process for franchisees, ensuring quality and consistency. Their exceptional corporate support, including thorough training and marketing assistance, further contributes to franchisee success, making it a compelling investment choice in the fast-food sector. 7-Eleven – A Convenient and Profitable Franchise When considering a 7-Eleven franchise, you’ll find prime location opportunities that can greatly enhance your visibility and sales. The store’s diverse product offerings, ranging from snacks to household necessities, cater to a wide customer base, making it a versatile choice for investors. With the support of the franchise’s corporate resources, you can effectively tap into these advantages to maximize your success. Prime Location Opportunities Prime location opportunities are one of the key advantages of investing in a 7-Eleven franchise. These stores are often located in high-traffic areas, ensuring maximum customer accessibility. With over 9,000 franchises in the U.S., 7-Eleven’s strategic placements help increase potential sales. Here are three key reasons to contemplate: 24/7 Operation: The franchise operates around the clock, catering to customer needs at any time, thereby enhancing sales potential. Flexible Investment: The investment requirement ranges from $125K to $1M, offering various entry points for franchisees. Strong Brand Recognition: Being one of the most recognized convenience store brands, 7-Eleven nurtures customer loyalty, leading to steady revenue streams. Diverse Product Offerings Diverse product offerings are a significant advantage of investing in a 7-Eleven franchise, providing numerous options that cater to a wide range of customer preferences. The brand thrives in offering snacks, beverages, and crucial groceries available 24/7, ensuring constant accessibility. This model drives foot traffic and sales, making it a leading contender when considering what is the biggest franchise in the world. Product Category Examples Snacks Chips, candy, cookies Beverages Soft drinks, coffee, tea Groceries Bread, milk, toiletries With an investment between $125K and $1M, 7-Eleven’s scalable model and strong customer loyalty make it a profitable venture for franchisees. Frequently Asked Questions What Is the Most Profitable Franchise? Determining the most profitable franchise involves analyzing various factors, including initial investment, customer base, and business model. McDonald’s stands out with its high profitability and extensive customer reach, whereas Chick-fil-A impresses with low startup costs and sturdy sales per location. Dunkin’ benefits from strong brand loyalty and a growing menu, whereas UPS Store thrives in e-commerce. Anytime Fitness offers consistent revenue through its 24/7 model, making it a strong contender as well. What Are the Most Profitable Franchises in 2025? In 2025, the most profitable franchises will likely include established names like McDonald’s and Dunkin’, known for their strong brand loyalty and consistent returns. Companies that adapt to market trends, like Anytime Fitness, will thrive because of the increased focus on health. E-commerce growth will help franchises like The UPS Store remain in demand. Finally, Chick-fil-A’s low investment and high sales per location will continue to attract interest from potential franchisees. What’s the Fastest Growing Franchise? The fastest growing franchise as of 2025 is projected to be in the home services sector. This growth is driven by increasing demand for crucial services like plumbing and cleaning. Mr. Rooter stands out as a leading player, showcasing impressive sales and expansion. Successful franchises typically embrace consumer trends, such as eco-friendly practices and technology integration, as well as providing strong support systems and innovative business models to attract and retain franchisees effectively. What Is the #1 Franchise in the US? The #1 franchise in the U.S. is typically McDonald’s, known for its strong brand and consistent revenue. To invest, you’ll need between $1 million and $2.3 million. McDonald’s has a vast customer base and a proven business model, resulting in high sales per location. As a franchisee, you’ll receive extensive corporate support, including training and marketing resources, which are crucial for achieving operational success in the fast-food industry. Conclusion To conclude, investing in a franchise can provide a solid path to financial success. Options like McDonald’s and Chick-fil-A offer proven sales potential, whereas Dunkin’ and 7-Eleven present accessible investment opportunities. The UPS Store leverages the growing e-commerce sector, and franchises like Superior Insurance cater to flexible business models. Furthermore, Anytime Fitness capitalizes on the health trend. Each franchise has its unique strengths, so consider your goals and resources carefully before making a decision. Image via Google Gemini This article, "List of Top 7 Franchises to Invest" was first published on Small Business Trends View the full article

If you’re considering a franchise investment, you’ll want to explore the top seven franchises recognized for their strong performance and growth potential. Brands like McDonald’s and Chick-fil-A are known for their impressive sales figures, whereas Dunkin’ and 7-Eleven offer accessible investment options. The UPS Store capitalizes on the increasing demand for e-commerce services, and franchises like Superior Insurance provide flexible business models. Comprehending these options can help you make an informed decision. What factors matter most to you in a franchise investment? Key Takeaways McDonald’s offers a globally recognized brand with high sales potential and extensive corporate support, making it a reliable investment choice. Dunkin’ provides an accessible investment range with strong customer loyalty and profitable opportunities in the coffee market. The UPS Store benefits from the e-commerce boom, offering diverse services and strong corporate support for franchisees. Chick-fil-A features a low initial investment, exceptional corporate training, and high sales per location, appealing to dedicated individuals. 7-Eleven’s scalable model operates 24/7, attracting consistent customer visits and leveraging strong brand recognition for increased sales opportunities. McDonald’s – A Classic Choice for Consistent Returns When considering franchise opportunities, McDonald’s stands out as a classic choice for consistent returns in the fast food sector. Whereas the initial investment ranges from $1 million to $2.3 million, it’s important to note that franchisees benefit from a globally recognized brand with strong customer loyalty. This gives you access to a massive customer base right from the start. McDonald’s refined business model has been tested and optimized over decades, ensuring operational success. Furthermore, extensive corporate support, including training and marketing, helps you maximize profitability. Even though McDonald’s investment is higher than some top franchises under 50k, the potential for high sales per location makes it a compelling option for anyone looking for reliable returns in the fast food industry. Superior Insurance Franchise – The Best Franchise to Own in Texas As you explore various franchise opportunities, the Superior Insurance Franchise emerges as a standout option, particularly for those looking to invest in Texas. With low startup costs, it provides an accessible entry point for aspiring franchisees. The growing demand for insurance services positions this franchise for profitability and long-term success. You’ll benefit from strong support and extensive training programs aimed at improving your operational efficiency and customer service skills. The business model’s flexibility allows you to adapt to changing market conditions and customer needs effectively. Additionally, Superior Insurance focuses on high-profit margins, giving franchisees the potential for substantial returns on investment. This makes it a compelling choice among franchise opportunities in AZ and beyond. Dunkin – Profitable and Expanding Rapidly Dunkin’ stands out as one of the leading coffee and bakery franchises, making it a profitable option for investors looking to enter a thriving market. As a member of the top 500 franchises, Dunkin’ offers several advantages: Investment Flexibility: With an investment range of $395K to $1.6M, it’s accessible for various investors. Strong Customer Loyalty: Dunkin’ enjoys a loyal customer base, enhancing revenue potential. Operational Support: The franchise provides a well-established operational system and effective marketing strategies, ensuring steady income. Dunkin’s commitment to innovation, alongside its broadening menu, keeps it relevant and profitable. For those considering a franchise, Dunkin’ represents a lucrative opportunity in the competitive coffee sector, ensuring growth and sustainability. The UPS Store – A Reliable and In-Demand Business The UPS Store franchise is an attractive option for those looking to invest in a reliable and in-demand business, with an investment range of $247K to $500K that appeals to various financial situations. This franchise benefits from the e-commerce boom, ensuring a steady demand for shipping and related services. Service Type Description Target Audience Shipping Reliable delivery options Individuals & Businesses Printing Custom printing solutions Students & Professionals Packing Secure packing services E-commerce sellers Mailing Various mailing options Local residents & Companies Business Services Administrative support services Small business owners With strong corporate support and a proven business model, The UPS Store is a solid choice on the list of franchises. Anytime Fitness – Growing Demand for Health & Wellness With the increasing focus on health and wellness, Anytime Fitness emerges as a prime opportunity for those looking to invest in the fitness franchise sector. This franchise is an attractive option on any franchise list for several reasons: Investment Range: Requiring between $381K and $783K, it positions itself as a mid-range choice for potential franchisees. 24/7 Access: Operating a gym model that’s open around the clock maximizes facility usage and caters to members’ convenience. Strong Support: The brand offers robust training programs, equipping franchisees with vital resources to guarantee successful operations. With a consistent membership revenue stream and a high customer retention rate, Anytime Fitness effectively capitalizes on the growing demand for health and wellness services. Chick-fil-A – One of the Most Successful Fast-Food Franchises Chick-fil-A stands out as one of the most successful fast-food franchises because of its strong brand recognition and dedicated customer base. With thorough training programs, franchisees receive the support they need to thrive, enhancing their chances for high returns. This combination of factors makes Chick-fil-A a compelling option for anyone considering a franchise investment. Strong Brand Recognition Recognized as one of the most successful fast-food franchises, Chick-fil-A stands out due to its strong brand recognition and impressive sales performance. Here’s why it’s a top choice in the franchise directory: High Sales Per Location: Chick-fil-A consistently reports high sales figures, demonstrating its strong market position. Low Initial Investment: With an initial investment of just $10, potential franchisees find it accessible, which helps attract dedicated individuals. Customer Loyalty: The franchise enjoys a loyal customer base, thanks to its commitment to quality and exceptional service. These factors contribute to Chick-fil-A’s reputation as a leading franchise, making it a desirable option for investors looking for strong brand recognition and profitability in the competitive fast-food market. Comprehensive Training Programs A robust training program plays a crucial role in the success of any franchise, and Chick-fil-A surpasses in this area. As one of the largest franchises in America, Chick-fil-A provides an initial two-week training course at its headquarters, equipping you to manage your location effectively. The program focuses on operational excellence, customer service, and leadership development, which contributes to the franchise’s high sales per location and strong brand loyalty. Furthermore, you’ll receive ongoing support, including access to online training modules and regional sessions, ensuring you stay updated on best practices. Mentorship opportunities with experienced operators create a supportive community, enhancing your success and reducing the likelihood of failure in this competitive market. High Return Potential When considering investment opportunities in the fast-food industry, the high return potential of Chick-fil-A stands out due to its impressive financial performance and unique business model. As one of the largest franchises in the world, Chick-fil-A offers several benefits for franchisees: Low initial investment of just $10,000, making it an accessible option. High sales per location, with many units generating over $5 million annually. Strong brand loyalty, consistently ranking high in customer satisfaction. Moreover, Chick-fil-A employs a strict selection process for franchisees, ensuring quality and consistency. Their exceptional corporate support, including thorough training and marketing assistance, further contributes to franchisee success, making it a compelling investment choice in the fast-food sector. 7-Eleven – A Convenient and Profitable Franchise When considering a 7-Eleven franchise, you’ll find prime location opportunities that can greatly enhance your visibility and sales. The store’s diverse product offerings, ranging from snacks to household necessities, cater to a wide customer base, making it a versatile choice for investors. With the support of the franchise’s corporate resources, you can effectively tap into these advantages to maximize your success. Prime Location Opportunities Prime location opportunities are one of the key advantages of investing in a 7-Eleven franchise. These stores are often located in high-traffic areas, ensuring maximum customer accessibility. With over 9,000 franchises in the U.S., 7-Eleven’s strategic placements help increase potential sales. Here are three key reasons to contemplate: 24/7 Operation: The franchise operates around the clock, catering to customer needs at any time, thereby enhancing sales potential. Flexible Investment: The investment requirement ranges from $125K to $1M, offering various entry points for franchisees. Strong Brand Recognition: Being one of the most recognized convenience store brands, 7-Eleven nurtures customer loyalty, leading to steady revenue streams. Diverse Product Offerings Diverse product offerings are a significant advantage of investing in a 7-Eleven franchise, providing numerous options that cater to a wide range of customer preferences. The brand thrives in offering snacks, beverages, and crucial groceries available 24/7, ensuring constant accessibility. This model drives foot traffic and sales, making it a leading contender when considering what is the biggest franchise in the world. Product Category Examples Snacks Chips, candy, cookies Beverages Soft drinks, coffee, tea Groceries Bread, milk, toiletries With an investment between $125K and $1M, 7-Eleven’s scalable model and strong customer loyalty make it a profitable venture for franchisees. Frequently Asked Questions What Is the Most Profitable Franchise? Determining the most profitable franchise involves analyzing various factors, including initial investment, customer base, and business model. McDonald’s stands out with its high profitability and extensive customer reach, whereas Chick-fil-A impresses with low startup costs and sturdy sales per location. Dunkin’ benefits from strong brand loyalty and a growing menu, whereas UPS Store thrives in e-commerce. Anytime Fitness offers consistent revenue through its 24/7 model, making it a strong contender as well. What Are the Most Profitable Franchises in 2025? In 2025, the most profitable franchises will likely include established names like McDonald’s and Dunkin’, known for their strong brand loyalty and consistent returns. Companies that adapt to market trends, like Anytime Fitness, will thrive because of the increased focus on health. E-commerce growth will help franchises like The UPS Store remain in demand. Finally, Chick-fil-A’s low investment and high sales per location will continue to attract interest from potential franchisees. What’s the Fastest Growing Franchise? The fastest growing franchise as of 2025 is projected to be in the home services sector. This growth is driven by increasing demand for crucial services like plumbing and cleaning. Mr. Rooter stands out as a leading player, showcasing impressive sales and expansion. Successful franchises typically embrace consumer trends, such as eco-friendly practices and technology integration, as well as providing strong support systems and innovative business models to attract and retain franchisees effectively. What Is the #1 Franchise in the US? The #1 franchise in the U.S. is typically McDonald’s, known for its strong brand and consistent revenue. To invest, you’ll need between $1 million and $2.3 million. McDonald’s has a vast customer base and a proven business model, resulting in high sales per location. As a franchisee, you’ll receive extensive corporate support, including training and marketing resources, which are crucial for achieving operational success in the fast-food industry. Conclusion To conclude, investing in a franchise can provide a solid path to financial success. Options like McDonald’s and Chick-fil-A offer proven sales potential, whereas Dunkin’ and 7-Eleven present accessible investment opportunities. The UPS Store leverages the growing e-commerce sector, and franchises like Superior Insurance cater to flexible business models. Furthermore, Anytime Fitness capitalizes on the health trend. Each franchise has its unique strengths, so consider your goals and resources carefully before making a decision. Image via Google Gemini This article, "List of Top 7 Franchises to Invest" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Watching Clark Griswold fail at hanging up Christmas lights in National Lampoon’s Christmas Vacation may be a hilarious annual holiday tradition, but in real life, decorating failure is no laughing matter. According to the Consumer Product Safety Commission, around 15,000 people in the U.S. go to the emergency room every year for holiday decorating-related injuries. And no one is keeping statistics on the countless serious injuries my eyes suffer when I see neighbors with a half-ass light display. So let's avoid all that unpleasantness with this ultimate guide to Christmas lights, from planning, to tools, tips, safety, and storage. Make a Christmas light hanging planThe time to think about how you're going to hang your holiday lights is not when you're up on the ladder, so first, sit down and make a comprehensive plan for lights before you do anything else. Here are some steps and things to keep in mind: Assess your space: Consider your roofline, windows, trees, shrubs, and walkways and decide what you're going to light up. Then develop an overall vision for your light display. How much is enough: Decide whether you'd like a maximalist, minimalist, or traditionalist display. Choose a color scheme: A coherent look to your holiday lights is so important, I made a whole section about it below. Skip ahead if needed. Highlight architectural details: You want the lights to go around windows, roofs, and doorways. Decide on your lights: Do you want string lights, icicle lights, net lights, projectors? Props and other decorations: There are so many outdoor decorations available for all styles, from fairly understated displays to Santa in a pickup truck, that you kind of have to have something. Just make sure it fits in with the overall vibe. We're going for coherence here. Measure it: Now that you know what you're going for, it's time to measure. The first step to measuring is to throw away your old tape measures and get a laser. Here's a laser measurer for less than $30. Get something like this and you won't have to climb a ladder to know how long your roofline is. Consider the power: Make sure you know where the outlets are and whether you have enough extension cords. Check your older lights: Part of planning is checking if the gear you already have is still working, so mix up some eggnog and make sure those old strings of lights still function. Choose your color palette wiselyAnyone can throw some lights up, but throwing up lights with intention is what separates us from chimpanzees. Here's some color theory for your Christmas light display: Pick a palette: The most obvious choice is red, green, and white, but consider other options like white, blue, and silver for a winter wonderland look, or red, white, and pink for candy cane vibes. Limit your colors: You could go for a maximalist, every color look, but it's hard to pull-off without it looking like a Christmas thrift store. Be careful with the flair: If you're going to have lights that twinkle, chase, or change color, make sure it's part of an overall cohesive look. One flashing light amongst a bunch of static strings is not what you want. Remember that LED Christmas lights are superiorIf you’re still using those old-school incandescent mini bulbs, shame on you. Stop being a caveman. LED lights are better than incandescent in all of these ways: They're cool: LED lights run at about half the heat of older style bulbs, so they are unlikely to set anything on fire, even if you try. They last forever: LEDs can run for tens of thousands of hours. They'll outlive you. They use less energy: LEDs use about 10% of the energy that old school bulbs use. They are independent: Remember back in the day, when your whole string of lights was shot if one bulb went out? That's the past, man. LEDs don't care whether other LEDs are dead or not. They're versatile: LEDs can be super bright or subdued. You can get LEDs that change color, blink, simulate a meteor shower, and other special effects. You can get LED lights that are controlled from your phone and powered by batteries. They're just better. Gather your supplies and toolsHaving followed these steps, you should know exactly how many feet of lights you need and what color they should be, but that's not the whole story. You need tools and other supplies, too. A decent ladder: Make sure your ladder is safe. Clips: You'll need a ton of clips and hooks. Extension cords Gloves and zip ties How to hang Christmas lightsHere's some tips for actually hanging the lights: Safety first: Hanging holiday lights is the most embarrassing way to injure yourself. It's just not worth it, so make doubly sure you have a plan for everything, don't take any risks, and get a helper to hold the ladder. Start at the power source: Always begin where your lights will plug in. Starting elsewhere is a Griswold move that will ruin Christmas. Work outward from the outlet so you don’t run out of cord length mid-roofline. Re-test your lights: You should have already tested them, but test each string again before you string 'em up. It's much easier to deal with a loose connection on the ground than up on a ladder. Use clips and hooks instead of nails: Nails can damage your house or even cause electrical fires, so don't nail anything. Bonus: Hooks make taking everything down in January much easier. Hang lights evenly: Space out the bulbs so you don't end up with a spaghetti look. Follow the lines of your house for the best looking display. Wrap trees and shrubs neatly: For trees, start at the trunk and work outward. For small bushes, wrap in a spiral pattern from bottom to top. How to remove and store Christmas lightsWhen the holidays are over, it's time to put everything back until next year. Resist the temptation to just clump everything up and throw it in boxes—you will not be happy with yourself next year. Do not just leave everything strung up either; you're a civilized person. Reverse the installation: Do it all backwards. Remove lights starting from the farthest point from the outlet. Remove lights from trees from the outside-in and from the bottom up. Wrap carefully: To avoid a "ball of despair" next Christmas, wrap your lights around something—a makeshift spool or just a piece of cardboard work wonders. Label each strand: Denote where it went (roofline, bushes, tree, etc.) with a piece of masking tape and a Sharpie. Store hooks and clips: A dedicated container for hooks and clips is a must. Fishing tackle boxes work great for this. Store securely: Keep all your gear in a cool, dry place, in a plastic storage bin, so you can be ready for next year. Do not use cardboard boxes. Instead, get something like these Rubbermaid tubs. View the full article

Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you a specific report, and Google will “instantly” configure a report for you. This feature is “experimental” and won’t show up for everyone today. This is a lot like AI-powered advisors in Google Ads and Google Analytics but for Search Console. AI-powered configuration. Google said AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you.” What it looks like. Here is a GIF of it in action, you can see how it creates the report based on you asking a question: More details. Google said “The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you.” Selecting metrics: Choose which of the four available metrics—Clicks, Impressions, Average CTR, and Average Position—to display based on your question. Applying filters: Narrow down data by query, page, country, device, search appearance or date range. Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup. Roll out is slow. Google said “We are rolling out AI-powered configuration to a limited set of websites and will be gradually expanding it over time.” Google also added, “It’s still early for this new feature, so we’d like to call out some limitations.” Limitations: The feature is designed for configuration (filters, comparisons, metrics). It cannot perform actions like sorting the table and exporting data. Scope: it supports only the Performance report for Search results. It is not available for Discover or News reports. Accuracy: AI can sometimes misinterpret requests. Always review the suggested filters to ensure they match your intention before analyzing the data. Why we care. This tool may let you find gems and new details in these reports you thought you were not able to see through the normal filters. Again, most of you won’t see this feature yet but when it does roll out, do play with it to see what more data you can get out of it. To learn more, read the Google help documentation. View the full article

When the British designer Fred Rigby released his first furniture collection in 2021, he knew from the outset he would prioritize a U.S. audience—a bigger market with more sales opportunities, he says. Rigby designs and manufactures elegantly crafted furniture in the Oxfordshire countryside, and has built strong relationships with interior designer clients in cities like New York, L.A. and Miami. For a few years, things went according to plan. As his studio grew, 60–70% of sales came from the U.S. market. Then in 2025, all of that changed. “We had a healthy-looking pipeline, but when the tariffs came in, we just saw more and more projects disappear,” says Rigby. Since October 14, upholstered furniture imported to the U.S.—such as sofas and armchairs—has been subject to a 25% tariff, which is due to rise to 30% on January 1, 2026. In reality, trade deals with specific countries affect this final number. For instance, tariffs on all imports from EU countries are capped at 15%; for the U.K., it’s 10%; for Brazil, it’s 50%. Different elements of a furniture item can even be subject to varying tariffs based on their country of origin. These changes and uncertainties have rattled the furniture world, including foreign furniture makers with significant U.S. markets like Rigby and U.S.-based interior designers sourcing global furniture. Even domestic furniture brands, who often rely on international materials, are taking a hit. Delaware-headquartered American Signature, parent company of furnishings retailers American Signature Furniture and Value City, filed for bankruptcy in November, citing the economic impacts of tariffs. The great reshoring USITC data shows that most furniture imported to the U.S. comes from China and Vietnam, largely representing the mass of the market with quick-shipped, budget pieces. For higher-end, design-forward interiors projects, the picture is a little different, with many pieces coming from heritage and prestige European furniture brands. “Europe offers a level of uniqueness and legacy techniques that are hard to replicate,” says New York-based interior designer Clive Lonstein, who sources roughly 20% of the furniture used in his studio’s projects internationally. These pieces will remain important to his practice, he says, as they add “depth and individuality to each project.” Nevertheless, in the wake of tariffs, he has also begun looking to domestic vendors and artisans. “[There is] incredible design talent and craftsmanship here in the States,” he says. Recentering the focus on American production is a driving vision of the U.S. tariffs, and many of the large, well-known furniture companies—both domestic and international—are already making moves in that direction. Swedish brand Ikea, which currently manufactures about 15% of products that it sells in the U.S. domestically, has said it would increase U.S. production. In the meantime, it concedes, tariffs will result in “price adjustments”—made more urgent by its recently reported plunge in profits. American brand RH, meanwhile, which imports most of its products, has reportedly started moving more manufacturing to its existing U.S. operations in North Carolina, a national and historic hub of furniture making. Reshoring comes with its own challenges, however: U.S. labor is often more expensive, it can be harder to find enough skilled workers, the infrastructure is not yet there to match production levels achieved internationally, and many materials still need to be imported. Even with the tariffs, it might be cheaper for consumers and clients to buy imported furniture. Smaller brand, bigger problems Although many large brands are waiting to see how things play out, smaller-scale furniture makers are already feeling the impact. Soft Witness, a furniture and interior design studio based between New York and Florence, Italy, has earned a reputation for its craft-focused, architecturally informed aesthetic. Its furniture pieces are manufactured in Italy and often shipped over to the U.S. To maintain sales and commissions at competitive pricing, founder Whitney Krieger has been “taking the hit” financially—paying tariffs and not passing that cost on to her customers. For her, this means potentially forgoing profits, or even taking a loss. While the impact has prompted Krieger to consider producing her works in the U.S., where 90% of her sales are, she has “yet to be convinced this will move the needle much, as it doubles a lot of work.” Ultimately, she feels committed to collaborating with the artisans in Italy she has built a relationship with. Larger furniture brands, however, often have the funds or mechanisms to absorb the subsequent costs of tariffs or manufacturing relocation, without necessarily passing on the bulk of that cost to consumers. Hem, a popular, young Swedish furniture brand—appealing for its contemporary, playful take on Scandinavian minimalism—manufactures its products in Europe, but has focused sales on the U.S. market from the outset. As such, it established an incorporated limited company in the U.S. This has significantly lessened the impact of the current tariffs, as instead of exporting to clients at retail price, Hem exports to its own entity at product cost, resulting in lower tariff bills that the brand largely absorbs. “We’ve raised prices a little bit, but not a lot—about 5%,” says Petrus Palmér, Hem’s founder. The most significant impact, he says, has been the “noise and insecurity.” It’s confusing enough for business owners, he says, but worse for consumers. “I understand completely if they stop buying.” Trickle down effects The business outcomes of furniture producers and the interior designers who buy their products is deeply intertwined. For interior designers relying on furniture imports, including from Europe, the day-to-day reality of their business has become much more complex, even while the vision and ambitions remain the same. Los Angeles and New York-based Vellum Studio, for instance, does not intend on abandoning foreign products in its high-end residential interior projects. “International pieces are part of our design,” says founder Ronit Lee. “We do not believe in forgoing these as each piece is a lifelong investment [for the client].” Prices for certain purchases from abroad have increased, but Lee is transparent with her clients about the changing costs and importing challenges. If possible, she prioritizes furniture that has already been imported to the U.S. by big brands or vintage furniture dealers, and is now being sold domestically. But this is a now dwindling supply. For L.A. architecture and design studio 22RE, most of the furniture it specifies for projects is vintage—an approach that draws on a fundamentally global narrative. “So much of 20th-century design—especially modernism—came from global conversation and cross-cultural making,” says founder Dean Levin. European design in particular, he says, “remains a huge part of the language of modern interiors—not just visually, but culturally.” The tariffs have made sourcing rare international finds “harder and often not financially realistic,” he says. “They threaten that global exchange and make some of the most defining pieces of design history less accessible.” View the full article

Small business owners are always on the lookout for tools that can elevate their operations, and Google’s latest innovation, Nano Banana Pro, promises to deliver just that. With the ability to transform ideas into stunning visuals, this new platform leverages the advanced capabilities of Gemini 3, offering small businesses an opportunity to stand out in a competitive landscape. At its core, Nano Banana Pro is designed to help users create precise and contextually relevant visuals. Whether you’re aiming to design a prototype, convert data into infographics, or turn handwritten notes into diagrams, this technology can enhance your creativity while saving valuable time. One of the standout features of Nano Banana Pro is its ability to generate visuals that are not just aesthetically pleasing but also rich in context. This means small business owners can produce educational content that accurately reflects the information they wish to share. “Nano Banana Pro doesn’t just create beautiful images; it also helps you create more helpful content,” a Google representative shared. This capability is particularly useful for businesses looking to educate their audience, as it allows for the creation of informative infographics that can bolster marketing campaigns or educational initiatives. Small business owners often find themselves juggling multiple roles, and the ability to quickly visualize complex ideas can be a game-changer. For example, suppose you run a restaurant and want to illustrate a new menu concept or show customers the sourcing process for your ingredients. With myriads of options at your disposal, Nano Banana Pro simplifies the visual storytelling process. It can help you generate quick snapshots, turning a simple idea into an engaging digital presentation that can be shared on social media or featured in your physical location. Moreover, Nano Banana Pro can harness real-time information from Google Search. This feature enables business owners to create visuals based on current data—be it local weather forecasts for an outdoor event or stats surrounding a particular sports team relevant to a promotional campaign. Such insights can be integrated seamlessly, allowing businesses not only to inform but also to engage with customers more dynamically. However, while the benefits are apparent, small business owners should also consider the potential challenges. Navigating new technology often involves a learning curve. Those less familiar with digital design might initially feel overwhelmed. It’s important for businesses to invest time in exploring how to best utilize Nano Banana Pro, ensuring that the tool enhances, rather than complicates, their workflow. Additionally, while the custom visuals can boost a brand’s online presence, smaller businesses may want to think about the investment in time needed to harness these advanced features effectively. As the business landscape continues to shift towards digital-first strategies, ensuring that your team is well-equipped to utilize such innovations will be essential. In the competitive world of small business, standing out visually can be a significant advantage. As Google asserts, the advanced reasoning capabilities of Gemini 3 improve the accuracy of content generation in Nano Banana Pro, making it not just a design tool but also an essential resource for developing comprehensive, context-rich content. Small business owners can take pride in expressing their ideas visually, a task that can now be streamlined through the innovative features of Nano Banana Pro. As they explore this tool, they can look forward to creating an engaging narrative that resonates with their customers, building a strong visual identity that reflects their unique brand. For more details, you can check out the original announcement here. Image via Google Gemini This article, "Google Gemini Unveils Nano Banana Pro: Revolutionizing Visual Idea Creation" was first published on Small Business Trends View the full article

Small business owners are always on the lookout for tools that can elevate their operations, and Google’s latest innovation, Nano Banana Pro, promises to deliver just that. With the ability to transform ideas into stunning visuals, this new platform leverages the advanced capabilities of Gemini 3, offering small businesses an opportunity to stand out in a competitive landscape. At its core, Nano Banana Pro is designed to help users create precise and contextually relevant visuals. Whether you’re aiming to design a prototype, convert data into infographics, or turn handwritten notes into diagrams, this technology can enhance your creativity while saving valuable time. One of the standout features of Nano Banana Pro is its ability to generate visuals that are not just aesthetically pleasing but also rich in context. This means small business owners can produce educational content that accurately reflects the information they wish to share. “Nano Banana Pro doesn’t just create beautiful images; it also helps you create more helpful content,” a Google representative shared. This capability is particularly useful for businesses looking to educate their audience, as it allows for the creation of informative infographics that can bolster marketing campaigns or educational initiatives. Small business owners often find themselves juggling multiple roles, and the ability to quickly visualize complex ideas can be a game-changer. For example, suppose you run a restaurant and want to illustrate a new menu concept or show customers the sourcing process for your ingredients. With myriads of options at your disposal, Nano Banana Pro simplifies the visual storytelling process. It can help you generate quick snapshots, turning a simple idea into an engaging digital presentation that can be shared on social media or featured in your physical location. Moreover, Nano Banana Pro can harness real-time information from Google Search. This feature enables business owners to create visuals based on current data—be it local weather forecasts for an outdoor event or stats surrounding a particular sports team relevant to a promotional campaign. Such insights can be integrated seamlessly, allowing businesses not only to inform but also to engage with customers more dynamically. However, while the benefits are apparent, small business owners should also consider the potential challenges. Navigating new technology often involves a learning curve. Those less familiar with digital design might initially feel overwhelmed. It’s important for businesses to invest time in exploring how to best utilize Nano Banana Pro, ensuring that the tool enhances, rather than complicates, their workflow. Additionally, while the custom visuals can boost a brand’s online presence, smaller businesses may want to think about the investment in time needed to harness these advanced features effectively. As the business landscape continues to shift towards digital-first strategies, ensuring that your team is well-equipped to utilize such innovations will be essential. In the competitive world of small business, standing out visually can be a significant advantage. As Google asserts, the advanced reasoning capabilities of Gemini 3 improve the accuracy of content generation in Nano Banana Pro, making it not just a design tool but also an essential resource for developing comprehensive, context-rich content. Small business owners can take pride in expressing their ideas visually, a task that can now be streamlined through the innovative features of Nano Banana Pro. As they explore this tool, they can look forward to creating an engaging narrative that resonates with their customers, building a strong visual identity that reflects their unique brand. For more details, you can check out the original announcement here. Image via Google Gemini This article, "Google Gemini Unveils Nano Banana Pro: Revolutionizing Visual Idea Creation" was first published on Small Business Trends View the full article

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce websites followed with their own AI assistants to enhance the online shopping experience. Walmart’s Sparky chatbot is available on the retail giant’s app and can synthesize reviews or offer product recommendations based on occasions, such as Christmas. Target recently unveiled a gift finder chatbot on its app, but it’s only available for the holiday season. Ralph Lauren partnered with Microsoft on the “Ask Ralph” chatbot to provide style recommendations. The aim of deploying chatbots is to make it easier for people to find what they’re looking for. Instead of entering search terms and keywords, you can type or use voice dictation for a conversational back-and-forth. The results, in my experience, can be mixed. I tried Rufus recently to find a replacement aftermarket stainless steel pot for my rice cooker, as well as a protective trivet for my kitchen sink faucet. In both cases, the results weren’t quite right and didn’t seem to capture the wide range of products available. Sometimes the results were completely unsuitable. I ended up doing a more painstaking search of product listings’ pictures and specifications to find the right items. The problem, I suspect, is partly because I was looking for generic products. Searches for name-brand products may produce better results. AI-powered buying advice Perhaps you don’t want to limit yourself to a single retailer’s website in your Christmas shopping search. Or you’re not sure where exactly to find that perfect gift. Tech platforms have rolled out AI-powered shopping tools that can cast a wider net by searching multiple sites. OpenAI added a new “shopping research” feature to ChatGPT last week that can provide personalized buying advice for products that are heavy on detailed specs, like electronics or appliances. The feature will activate if you ask ChatGPT a shopping-related question or manually turn it on in the chat window. OpenAI says it can go beyond simple questions, such as checking a price or feature that regular ChatGPT can easily answer. Google users can get a similar experience when they use its search engine in AI Mode, which recently got a big update for shopping searches. The company says users can describe what they’re looking for as if talking to a friend and get an “intelligently organized response” based on 50 billion product listings, with pictures alongside prices, reviews and inventory info. Google added similar shopping features to its Gemini AI chatbot app for U.S. users last month. Meanwhile, Perplexity unveiled its own shopping assistant feature last week that can tailor recommendations based on previous searches. I asked all three to find a soft cotton flannel shirt. Both ChatGPT and Perplexity asked me for specific requirements, such as budget and must-have features. ChatGPT’s response was the most detailed, with options from six brands including its top pick, and included pictures, prices and point-form summaries for each shirt. It also compiled the results into a comparison table. Results from Google, which didn’t ask follow up questions after my initial request, felt the most general. Perplexity’s results fell in between. Try it on virtually So, you think you’ve found a stylish cardigan for your spouse. But you’re not sure about the silhouette or vibe. Generative AI “try on” tools let users see what a piece of clothing might look like on the wearer. Existing virtual dressing room tools have relied on complex 3D rendering, real photoshoots and augmented reality. Often, shoppers were limited to picking a model that best fit their body type to see how clothes fit. Google is now tapping AI to allow shoppers to virtually try on garments and shoes using pictures of themselves in simple poses. Among the exceptions: accessories like hats or jewelry, bathing suits and lingerie. To use this feature, which is available through Google’s shopping desktop search and mobile app in Australia, Japan Canada and the U.S., just tap the “Try it on” button on a product’s photo and then add a full-length photo of yourself. You can then save the image of yourself with the tested item or share it. The original photo is also saved to your account so you don’t need to keep uploading fresh images. If you’re shopping for a gift for someone, Google says you can upload their photo, but only if you have their permission. AI agents buy it for you Now that you’ve figured out what exactly to get for those special people on your Christmas gift list, it’s time to buy. But if you want to outsource some of the legwork involved, there are “agentic AI” tools that can help. Amazon users can use an “AI agent” to buy a product on their behalf if the price falls to a desired level. Google has launched its own “agentic checkout” feature, which can automatically buy a product you’re keeping an eye on with its price-tracking feature. Google’s feature has rolled out to a small group of retailers, including Wayfair, Chewy and Quince we well as some Shopify merchants. Both companies say they’ll always confirm with you before the AI agent makes the purchase. Amazon is taking it a step further by allowing shoppers to buy items that aren’t in stock directly from other brands’ websites. If you see a product on the Amazon Shopping app with a “Buy For Me” button, you can buy it through the usual Amazon checkout page but the AI agent will then carry out the transaction on the other brand’s website with your encrypted payment details. The feature was in test mode but is being rolled out more widely. AI calls for availability Prefer to buy in person? It’s a good idea to make sure a bricks-and-mortar shop has the product you want before heading over. Google has launched an AI service that will call local stores to ask. It’s only available in the U.S. for toys, electronics and health and beauty products. When doing a Google search for the product you want, add “near me” to the end of your search query. Then, if you see “Let Google Call” when scrolling through the results, you can tap the “Get started” button. Answer some questions about what you’re shopping for, whether you want updates by email or text. Google will then contact stores near your location to ask if the item is in stock. The bot works swiftly but results might be limited. When an AP reporter in New Jersey asked Google to call around about a specific Acer monitor, the agent returned quickly with a reply from a local computer repair shop that sold refurbished monitors. It appeared to ignore nearby big-box outlets selling electronics. According to Google’s text update, the local repair shop didn’t have the monitor, but did have a similar-sized one — sans the other bells and whistles — for a lower price. Is there a tech topic that you think needs explaining? Write to us at onetechtip@ap.org with your suggestions for future editions of One Tech Tip. —Kelvin Chan and Anne D’Innocenzio, AP Business Writers View the full article

A CPA credential amplifies your ability to question systems and push for fairness. Accounting ARC With Arpan Grewal Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

A CPA credential amplifies your ability to question systems and push for fairness. Accounting ARC With Arpan Grewal Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

We may earn a commission from links on this page. We’ve all experienced gift panic—that sinking feeling when you realize you need a present in an hour and you just don’t have one to give. Whether you spent all year chasing the “perfect” gift or simply procrastinated, your time is nearly up. But don’t panic. The clock may have run out, but your options haven’t. Before you resort to re-gifting something from the back of a closet, here’s how to pull off a last-minute gift that is effortless but feels elevated and worthy of the person you’re giving it to. Sometimes the gift is in the deliveryWith the right presentation, even the most last-minute gift can read as thoughtful. Any performer will tell you that the difference between a good show and a bad one comes down to commitment and confidence. The same is true for last-minute gifts: If you act like your gift is thoughtful and intentional, they’ll think it is. The biggest mistake people make is apologizing as they hand over a present—nothing ruins a vibe faster than, “Sorry this is so last-minute.” So give with confidence. And focus on presentation. A handwritten note that contains a shared memory or personal joke can elevate a present. Use simple but personal wrapping; kraft paper and twine, or a reusable gift bag that looks like you planned ahead. Add a small flourish, like a sprig of rosemary or a fancy bow. Small touches can make it seem like you’ve carefully prepared. What you don’t want are obvious panic gifts that scream, “I grabbed this on the way here.” The goal is effortless, not frantic. Here are some suggestions. Instant purchase digital giftsDigital gifts are your friends. You can order something in minutes that arrives instantly online, and with a little thought, will still read as personal and intentional. The trick is choosing a present that speaks to the recipient’s tastes, hobbies, or quirks, and pairing it with a small note to show you remember what they love. From eBooks to streaming subscriptions, these gifts hit the sweet spot of thoughtful and last-minute. Here are some suggestion: Kindle unlimited subscriptionIf you have a reader on your list, they want books, and a Kindle Unlimited subscription lets them read anything they like. It can be ordered instantly and lets users access millions of titles, including audiobooks, for six months or a year, even if they don’t have a Kindle reader. Include a note that says something like, "I know how much you love discovering new stories. Now you can explore as many as you like—just make sure you tell me what you find!” Boom! Mission accomplished. Gift cards that aren't impersonalWhen time is running out, gift cards are your secret weapon. They arrive instantly online, don’t require shipping, and with the right presentation, they can feel surprisingly thoughtful. The key is to pick a card that fits the recipient’s interests and add a personal note. The more specific you are, the better. If your giftee is into Italian food, get them an Eataly gift card. If they're a PC gamer, get them a Steam card. If they're into education, a membership to Skillshare is perfect. There's a gift card out there for just about any interest, and all you have to do it google it and email it. Making generic gift cards seem thoughtfulGeneric gift cards can be a last-minute lifesaver that can still seem a little personal if you give them the right way. Pick a theme or design: Many online cards, like Amazon, Etsy, or Starbucks, let you choose designs. The right visual makes the card feel more intentional. Include a warm, personal message: Even one line can make a digital card feel thoughtful—something like, “I couldn’t pick just one thing for you. Hope this helps you treat yourself!” Send strategically: Deliver the card by email or text, but consider printing the email or screenshotting it in a small envelope so it feels like a “real” gift. Subscription boxes with instant confirmation emailsSign someone up for a subscription service, write a note explaining you want to keep giving them presents all year, and you're golden. Here are some suggestions: SnackCrate: This service sends a different snack from around the world every month. SpiceClub: For the culinary adventurer on your list. A subscription to RawSpiceBar’s Spice Club delivers a curated selection of spices every month. Mocktail variety box: Booze-free fancy drinks delivered once a month? Sign me up. Thera Box: If you know someone in need of some self-care, this once-a-month box is packed with wellness and relaxation items. Loot Crate: If your giftee is geeky, consider this monthly surprise box of pop culture treasures. Send a message from a celebrityCameo is a platform where celebrities, influencers, musicians, and performers create personalized video messages for fans. If someone on your list is a fan of someone on Cameo, you can set up a session, and give a card with a mysterious note like "Keep an eye out for a special message." They'll be delighted when Kenny G. sends them a video. Experiential giftsI have enough crap in my house, so I love getting experiences instead of things. The challenge with experience gifts is usually timing: Many require reservations or coordination, but there are plenty of options that let your giftee schedule the time, making them perfect last-minute gifts. Museum membership cards: Many institutions sell digital gift memberships that the recipient can activate whenever they like. Movie tickets: Your local multiplex probably has a gift certificate you can buy online. Local attraction passes: Some city attractions offer gift cards or “anytime admission” tickets that don’t expire immediately. Pair these with a note explaining why you chose the experience, or, if you have that kind of relationship, something like, "I want to take you to the Museum of Modern Art" or whatever. Just make sure you follow through and actually go. Really last-minute, on-the-way-to-the-party gifts Sometimes, there’s literally no time to order, wrap, or even think about a gift. If you’re scrambling out the door and need something now, you might be able to fake your way through, even if you're stopping at the liquor store on the way to the Christmas party. Easy on-the-way optionsFlowers or a small potted plant: Give a seasonal bouquet or a small indoor plant. Add a handwritten note, even a single line, and it might come off as thoughtful. Gourmet chocolates or candy: Specialty chocolates from a local shop or grocery store display can feel luxe with a little ribbon or bag. Wine, craft beer, or non-alcoholic beverage: A bottle with a clean label or interesting packaging immediately elevates your gift. Ask the clerk at the liquor store to help you find something unique. Lottery tickets: Who wouldn't appreciate a bunch of scratch-off lottery tickets? When all else fails, give cashHard cash is the most impersonal gift of all, but the only one you know will be used. This gift really depends on the person getting it, so be aware of whether they're likely to think "Just what I wanted!" or "Wait, I'm not poor." If you give cash, make sure it's crisp bills in a nice card, with a personalized note. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are volatile again and heating up. Plus...View the full article

Jeff Bezos last month went public with his new AI firm, which is currently being called Project Prometheus. The effort had been in development for a while, but is still relatively secretive. There’s no website and only a sparse LinkedIn page describing itself as “AI for the physical economy.” The $6.2-billion startup may be facing lots of competition from other AI companies, including giants like Microsoft and OpenAI. At the same time, it may also have to contend with another mysterious and more modest effort that happens to have already filed a trademark application for an AI company with the exact same name. On November 17 — the same day the New York Times ran a story revealing the new Bezos’ AI effort — an attorney named Patrick Wallen filed an application for a trademark for “Project Prometheus,” according to the US Patent and Trademark Office website. The address is listed as a residential home in California. It’s the only application that seems to be tied to Wallen, and references a “website” featuring software that “uses artificial intelligence to evaluate, score and benchmark individual performance for purposes of personnel selection, employment assessment, professional development, skills competitions and education.” Wallen tells Fast Company in an email that he hasn’t heard from the Bezos Project Prometheus and that he’s working at a lawyer scoring platform that uses AI, also called Project Prometheus. Fast Company was unable to identify records related to that company, though there was an LLC registered by a different person in California several years ago. Wallen says he’s been developing the site on Figma, shared a minimum viable product on Figma, and was recently accepted to an incubator. “I had an original name for my company that didn’t score well. Feedback provided indicated I needed a change. On the day of the Bezos announcements, I scoured the internet to verify the legal reality of these news publications. I looked for the Delaware filing through the Secretary of State. Nothing,” Wallen says. “I did the same in Nevada. Nothing. I looked for a foreign qualification filing in California. Nothing. I looked for a trademark filing in TEAS. Nothing. A linkedin company page? Nothing. Form D EDGAR filings with the SEC. Nope.” “Since their press publication interfered with my marketing strategy, I filed my trademark,” he adds. “I now own the name and it is the name of a real business that -ironically- is designed to demonstrate the skills of a lawyer.” Wallen’s application did not come from the Bezos Project Prometheus, a spokesperson confirms. His application has yet to be reviewed, according to the USPTO website. The Bezos AI project — which is being co-led by Vik Bajaj, an adjunct Stanford professor, physicist, and chemist who’d previously helped Alphabet-owned platform Verily — is focused on AI and the physical sciences –and not legal AI – according to the New York Times. The company has already hired about 100 people and purchased another startup called General Agents. These days, many companies have a penchant for choosing titles alluding to science fiction or mythology. The names Anduril and Palantir both come from Lord of the Rings. Other examples include Oracle and Nike, which references the eponymous ancient Greek goddess of victory; Prometheus is the name of an ancient Greek titan. The term Project Prometheus has been used previously by DARPA, NASA, and, in the world of the television show Smallville, by Superman’s arch-nemesis Lex Luthor. Still, trademark fights can get nasty, particularly for valuable Silicon Valley companies. A device company called iyO sued Open for using “io” in its branding and Elon Musk’s xAI is still facing trademark troubles over the name of its chatbot Grok, which has prompted pushback from similarly-named companies. A company called Meta.io also sued Facebook after the social media company renamed itself as part of its metaverse pivot. “With all due respect to Mr. Bezos, he has every resource in the world at his disposal,” Wallen adds. “His lack of preparation is not a reason for me to alter my plans. On second thought, perhaps he should consider hiring more diligent legal counsel.” View the full article

Candles and lights are typically a festive part of the holiday season but, this year, Yankee Candle has little reason to celebrate. Its parent company, Newell Brands, has announced that it will lay off over 900 employees worldwide—about 10% of its professional and clerical workforce. Layoffs in the U.S. will mostly occur this month, while international employees—like those from countries with greater worker protections—will see layoffs take place through 2026, “subject to local law and consultation requirements.” Newell Brands also owns Oster, Rubbermaid, Elmers, and Sharpie, among others. Some Yankee Candle stores will shutter by January 2026 Newell Brands is also closing approximately 20 Yankee Candle stores across the U.S. and Canada. According to Newell Brands, these stores make up about 1% of Yankee Candle’s brand sales. The locations are likely to close in January 2026. Fast Company has reached out to Newell Brands for a list of all impacted stores and will update this post if we hear back. Newell Brands predicts the layoffs and store closures will save $110 million to $130 million in annual pretax costs. “We’ve made meaningful progress executing our strategy and strengthening Newell Brands, but there is more work to do,” president and CEO of Newell Brands Chris Peterson said in a statement. “This productivity plan is about taking the next, disciplined step to enhance efficiency, sharpen our strategic focus, and deliver stronger, more consistent performance.” It’s far from the only large company that has trimmed its brick-and-mortar footprint in recent months. Claire’s, Foot Locker, and Petco are among the retail chains that have announced store closures in the latter half of 2025. Shares of Newell Brands (Nasdaq: NWL) have declined significantly this year. As of Wednesday’s market close, the stock is down more than 62% year to date. View the full article

Learn how to break down the project management process into five phases: Initiation, Planning, Execution, Monitoring & Control, and Closure. The post 5 Phases of Project Life Cycle and Why They Matter in 2025 appeared first on project-management.com. View the full article

China’s favouring of small and cheap models such as DeepSeek could prove to be the better betView the full article

Charlie Nunn says system of tokenised deposits has potential to spark change as dramatic as invention of smartphoneView the full article

If you’re looking to improve your lead generation strategy, several innovative examples can help you achieve that. From partnering with influencers to engaging audiences through DM-first lead magnets, these tactics can broaden your reach and deepen connections. Utilizing social polls can provide real-time insights, whereas showcasing customer reviews boosts trust. Each method offers unique benefits that can streamline your efforts and enhance results. Discover how these approaches can transform your lead generation process. Key Takeaways Partner with influencers to reach niche audiences through tailored promotions and engaging giveaway campaigns that drive traffic and conversions. Utilize interactive quizzes as lead magnets to gather insights, generate conversions, and personalize follow-up communications based on audience preferences. Implement social polls to gain audience insights and segment preferences, allowing for targeted marketing strategies and personalized messaging. Create DM-first lead magnets to foster engagement, build trust, and transform passive followers into active leads through direct interactions. Use exit-intent pop-ups with customer reviews and special offers to capture attention, reduce bounce rates, and incentivize immediate action. Partner With Influencers for Expanded Reach Partnering with influencers can greatly boost your brand’s reach and visibility in today’s digital environment. Influencers connect with engaged audiences, which can lead to increased traffic and conversions for your products or services. For effective lead generation campaign examples, consider customized landing pages for influencer promotions, streamlining user experiences and improving conversion rates. Implementing giveaway campaigns or offering special discount codes through influencers can create buzz, encouraging their followers to engage with your brand. Furthermore, targeting unexplored markets via influencer partnerships allows you to tap into niche audiences that may be hard to reach. By using forms or landing sites uniquely designed for these campaigns, you can improve lead capture and guarantee a smoother shift from awareness to conversion. Engage Your Audience With Dm-First Lead Magnets Engaging your audience with DM-first lead magnets can greatly boost your lead generation efforts. By using direct messages to share valuable content, you not only increase interactions but likewise transform passive followers into active participants, which improves your opt-in rates. This approach helps create warmer leads, as potential customers have already engaged with your brand before you follow up, nurturing trust and rapport that traditional methods may lack. Direct Message Engagement Strategies How can you effectively engage your audience and convert them into leads? Direct message (DM) engagement strategies, particularly DM-first lead magnets, can improve your lead generation efforts. These tactics provide valuable resources directly via messages, nurturing a personal touch that encourages higher engagement. You can prompt users to comment on a post for a PDF or other resources, turning passive followers into active opt-ins. Here’s a quick overview of DM-first strategies: Strategy Description Comment to Receive Encourage comments for valuable resources. Personalized Follow-ups Engage in conversation before sharing content. Social Algorithm Boost Greater engagement improves visibility. Warm Lead Generation Build trust through direct interaction. Implementing these lead generation form examples can greatly increase your opt-in rates. Interactive Content for Opt-Ins Using interactive content for opt-ins can greatly improve your lead generation strategy by cultivating deeper connections with your audience. DM-first lead magnets, like interactive polls and quizzes, encourage engagement by prompting users to comment for exclusive content. This turns passive scrolling into active opt-ins, creating warmer leads through pre-engagement. By leveraging these lead generation examples, you can gather insights on your audience’s pain points, allowing for targeted resource delivery via DMs. Furthermore, delivering lead magnets directly through DMs not only increases engagement but additionally makes the content feel more exclusive and personalized. This approach amplifies algorithmic favorability, enhancing visibility and driving even more opt-ins as users interact with your engaging content. Warm Leads Through DMs When you implement DM-first lead magnets, you create a unique opportunity to connect with your audience on a more personal level. This approach delivers valuable resources directly through direct messages, enhancing engagement rates. For instance, a lead generation Facebook ad example might encourage users to comment on a post to receive a PDF, transforming passive scrolling into active opt-ins. Engaging users this way not just boosts participation but also signals to social media algorithms, increasing visibility for your content. As users interact before receiving a message, they become warmer leads, more receptive to follow-ups. In the end, this strategy cultivates trust and interest in your offerings, driving higher conversion rates through intimate connections with potential leads. Utilize Social Polls to Discover Audience Insights Using social polls is an effective way to segment your audience and uncover their preferences and pain points. By asking targeted questions, you can gather valuable insights that inform your marketing strategies and help you connect more directly with your audience. This approach not only increases engagement but additionally positions you to tailor your content and offers, enhancing your overall lead generation efforts. Segment Audience Effectively Social polls serve as an effective method for segmenting your audience, as they allow you to gather vital insights about preferences and pain points. By crafting specific questions, you can uncover intent signals that guide your follow-up strategies and content creation, enhancing engagement rates. Poll results help you divide your audience into distinct groups, enabling you to send personalized marketing messages that resonate deeply. Furthermore, interactive polls can boost engagement on social media, as algorithms favor posts that generate interaction. Following up with customized resources based on poll responses not only adds value but additionally strengthens relationships. To streamline this process, consider using a lead generation form template, which can facilitate data collection and analysis. Identify Pain Points Identifying pain points is vital for customizing your marketing strategies effectively, and social polls can be an influential tool in this process. By engaging your audience directly, you can uncover their key concerns and preferences, which is significant for your lead generation form. Consider these benefits of using social polls: Instagram: Tools like Instagram Stories and Twitter polls offer quick insights into audience needs. Increased Engagement: Polls improve interaction, raising your visibility on social media platforms. Personalized Follow-up: Responding with customized resources cultivates a stronger connection with potential leads. Conduct a LinkedIn Audit for Untapped Opportunities When you take the time to conduct a LinkedIn audit, you’re not just reviewing your profile; you’re uncovering untapped opportunities within your existing network. Start by analyzing your connections to identify potential leads. Focus on nurturing relationships with your top contacts through personalized messages or content shares. Remember, 80% of professionals prefer interacting with those they know. Utilize LinkedIn’s search filters to categorize connections by industry or job title, enhancing your targeted outreach. This approach can lead to a 15% higher response rate. Furthermore, regularly update your profile with relevant content and achievements, as active profiles appear in 20 times more searches. Incorporating lead form examples into your strategy can further optimize your engagement and conversion rates. Schedule Coffee Chats to Build Meaningful Connections Scheduling coffee chats can greatly improve your networking efforts, as these informal meetings often lay the foundation for meaningful connections. Engaging in these discussions not merely helps you understand your audience but likewise promotes trust and rapport, vital elements in any lead generation format. Here are three key benefits of scheduling coffee chats: Genuine Relationships: 70% of professionals believe face-to-face meetings are fundamental for trust. Reciprocal Connections: 63% report personal networks as their primary source for new business opportunities. Enhanced Trust: 92% of consumers trust recommendations from friends and family. Showcase Customer Reviews in Pop-Ups for Trust Showcasing customer reviews in pop-ups can be a potent strategy to build trust and convert hesitant visitors into leads. By utilizing exit-intent pop-ups, you can capture attention just before users leave your site. Including real customer testimonials can increase conversion rates by up to 34%, as potential clients often look for social proof before making decisions. Highlighting diverse reviews that address various pain points can help alleviate hesitations, enhancing your credibility. Strategically timed pop-ups create urgency, encouraging immediate action and reducing bounce rates. Combining these reviews with special offers or discounts in your lead form template further incentivizes conversions, aligning positive experiences with tangible benefits that appeal to a broader audience. Create Interactive Quizzes for Personalized Engagement How can interactive quizzes transform your lead generation strategy? By engaging users in a fun and personalized way, quizzes can greatly improve your lead generation efforts. They can generate twice as many conversions compared to traditional content, making them an influential tool. Here are some key benefits: Personalized results: Tailor follow-up communications based on quiz responses to address individual needs. Insightful data: Assess specific pain points, gathering valuable insights into audience preferences. Social sharing: Encourage participants to share their results, broadening your reach and potential lead pool. At the end of the quiz, incorporate a lead gen form to easily collect contact information. This turns engaging interactions into valuable leads for your future marketing efforts. Frequently Asked Questions Can You Provide an Example of a Successful Lead Generation Campaign or Initiative You Implemented? You could implement a successful lead generation campaign by partnering with influencers to create unique discount codes. This strategy can boost your web traffic considerably, as seen in a past initiative that increased traffic by 25% and conversions by 15% in one month. Furthermore, consider using social media to encourage users to comment for a free PDF guide, which can improve engagement and grow your email subscriber list effectively. What Techniques Can Be Used for Lead Generation? You can use several effective techniques for lead generation. Start by creating engaging interactive content like quizzes or polls, which can boost conversions. Implement personalized email campaigns to improve engagement through customized messaging. Hosting webinars allows you to showcase expertise as you gather leads. Leverage chatbots for instant assistance and lead capture. Furthermore, offering downloadable resources, such as eBooks, as gated content encourages users to provide their contact information for valuable insights. Which of the Following Is an Example of a Lead Generation Strategy? A lead generation strategy involves various techniques aimed at attracting potential customers. For instance, utilizing gated resources like eBooks in exchange for contact information is a common method. You can additionally organize webinars to showcase your expertise during collecting attendee data. Another effective strategy is using interactive quizzes that engage users and encourage sharing. Finally, partnering with influencers can broaden your reach, allowing you to tap into new markets and generate leads effectively. What Are the Strategies You Would Use to Generate Leads? To generate leads effectively, consider several strategies. You can create interactive quizzes to engage your audience and gather valuable data. Collaborating with influencers can furthermore expand your reach considerably. Implementing direct message lead magnets, like valuable resources, may warm up your leads. In addition, utilize personalized email campaigns to increase engagement. Finally, hosting webinars allows you to showcase expertise during collecting attendee information for follow-up, ensuring ongoing engagement with potential leads. Conclusion By implementing these seven innovative lead generation strategies, you can effectively improve your outreach and engagement efforts. Partnering with influencers, utilizing DM-first lead magnets, and conducting social polls will deepen your connection with potential clients. Furthermore, focusing on customer reviews, interactive quizzes, and scheduling coffee chats can uncover valuable insights and cultivate trust. Each approach provides unique opportunities for growth, allowing you to tailor your marketing strategies to meet your audience’s needs and preferences. Start integrating these methods today. Image via Google Gemini This article, "7 Innovative Examples for Lead Generation You Can Implement Today" was first published on Small Business Trends View the full article

If you’re looking to improve your lead generation strategy, several innovative examples can help you achieve that. From partnering with influencers to engaging audiences through DM-first lead magnets, these tactics can broaden your reach and deepen connections. Utilizing social polls can provide real-time insights, whereas showcasing customer reviews boosts trust. Each method offers unique benefits that can streamline your efforts and enhance results. Discover how these approaches can transform your lead generation process. Key Takeaways Partner with influencers to reach niche audiences through tailored promotions and engaging giveaway campaigns that drive traffic and conversions. Utilize interactive quizzes as lead magnets to gather insights, generate conversions, and personalize follow-up communications based on audience preferences. Implement social polls to gain audience insights and segment preferences, allowing for targeted marketing strategies and personalized messaging. Create DM-first lead magnets to foster engagement, build trust, and transform passive followers into active leads through direct interactions. Use exit-intent pop-ups with customer reviews and special offers to capture attention, reduce bounce rates, and incentivize immediate action. Partner With Influencers for Expanded Reach Partnering with influencers can greatly boost your brand’s reach and visibility in today’s digital environment. Influencers connect with engaged audiences, which can lead to increased traffic and conversions for your products or services. For effective lead generation campaign examples, consider customized landing pages for influencer promotions, streamlining user experiences and improving conversion rates. Implementing giveaway campaigns or offering special discount codes through influencers can create buzz, encouraging their followers to engage with your brand. Furthermore, targeting unexplored markets via influencer partnerships allows you to tap into niche audiences that may be hard to reach. By using forms or landing sites uniquely designed for these campaigns, you can improve lead capture and guarantee a smoother shift from awareness to conversion. Engage Your Audience With Dm-First Lead Magnets Engaging your audience with DM-first lead magnets can greatly boost your lead generation efforts. By using direct messages to share valuable content, you not only increase interactions but likewise transform passive followers into active participants, which improves your opt-in rates. This approach helps create warmer leads, as potential customers have already engaged with your brand before you follow up, nurturing trust and rapport that traditional methods may lack. Direct Message Engagement Strategies How can you effectively engage your audience and convert them into leads? Direct message (DM) engagement strategies, particularly DM-first lead magnets, can improve your lead generation efforts. These tactics provide valuable resources directly via messages, nurturing a personal touch that encourages higher engagement. You can prompt users to comment on a post for a PDF or other resources, turning passive followers into active opt-ins. Here’s a quick overview of DM-first strategies: Strategy Description Comment to Receive Encourage comments for valuable resources. Personalized Follow-ups Engage in conversation before sharing content. Social Algorithm Boost Greater engagement improves visibility. Warm Lead Generation Build trust through direct interaction. Implementing these lead generation form examples can greatly increase your opt-in rates. Interactive Content for Opt-Ins Using interactive content for opt-ins can greatly improve your lead generation strategy by cultivating deeper connections with your audience. DM-first lead magnets, like interactive polls and quizzes, encourage engagement by prompting users to comment for exclusive content. This turns passive scrolling into active opt-ins, creating warmer leads through pre-engagement. By leveraging these lead generation examples, you can gather insights on your audience’s pain points, allowing for targeted resource delivery via DMs. Furthermore, delivering lead magnets directly through DMs not only increases engagement but additionally makes the content feel more exclusive and personalized. This approach amplifies algorithmic favorability, enhancing visibility and driving even more opt-ins as users interact with your engaging content. Warm Leads Through DMs When you implement DM-first lead magnets, you create a unique opportunity to connect with your audience on a more personal level. This approach delivers valuable resources directly through direct messages, enhancing engagement rates. For instance, a lead generation Facebook ad example might encourage users to comment on a post to receive a PDF, transforming passive scrolling into active opt-ins. Engaging users this way not just boosts participation but also signals to social media algorithms, increasing visibility for your content. As users interact before receiving a message, they become warmer leads, more receptive to follow-ups. In the end, this strategy cultivates trust and interest in your offerings, driving higher conversion rates through intimate connections with potential leads. Utilize Social Polls to Discover Audience Insights Using social polls is an effective way to segment your audience and uncover their preferences and pain points. By asking targeted questions, you can gather valuable insights that inform your marketing strategies and help you connect more directly with your audience. This approach not only increases engagement but additionally positions you to tailor your content and offers, enhancing your overall lead generation efforts. Segment Audience Effectively Social polls serve as an effective method for segmenting your audience, as they allow you to gather vital insights about preferences and pain points. By crafting specific questions, you can uncover intent signals that guide your follow-up strategies and content creation, enhancing engagement rates. Poll results help you divide your audience into distinct groups, enabling you to send personalized marketing messages that resonate deeply. Furthermore, interactive polls can boost engagement on social media, as algorithms favor posts that generate interaction. Following up with customized resources based on poll responses not only adds value but additionally strengthens relationships. To streamline this process, consider using a lead generation form template, which can facilitate data collection and analysis. Identify Pain Points Identifying pain points is vital for customizing your marketing strategies effectively, and social polls can be an influential tool in this process. By engaging your audience directly, you can uncover their key concerns and preferences, which is significant for your lead generation form. Consider these benefits of using social polls: Instagram: Tools like Instagram Stories and Twitter polls offer quick insights into audience needs. Increased Engagement: Polls improve interaction, raising your visibility on social media platforms. Personalized Follow-up: Responding with customized resources cultivates a stronger connection with potential leads. Conduct a LinkedIn Audit for Untapped Opportunities When you take the time to conduct a LinkedIn audit, you’re not just reviewing your profile; you’re uncovering untapped opportunities within your existing network. Start by analyzing your connections to identify potential leads. Focus on nurturing relationships with your top contacts through personalized messages or content shares. Remember, 80% of professionals prefer interacting with those they know. Utilize LinkedIn’s search filters to categorize connections by industry or job title, enhancing your targeted outreach. This approach can lead to a 15% higher response rate. Furthermore, regularly update your profile with relevant content and achievements, as active profiles appear in 20 times more searches. Incorporating lead form examples into your strategy can further optimize your engagement and conversion rates. Schedule Coffee Chats to Build Meaningful Connections Scheduling coffee chats can greatly improve your networking efforts, as these informal meetings often lay the foundation for meaningful connections. Engaging in these discussions not merely helps you understand your audience but likewise promotes trust and rapport, vital elements in any lead generation format. Here are three key benefits of scheduling coffee chats: Genuine Relationships: 70% of professionals believe face-to-face meetings are fundamental for trust. Reciprocal Connections: 63% report personal networks as their primary source for new business opportunities. Enhanced Trust: 92% of consumers trust recommendations from friends and family. Showcase Customer Reviews in Pop-Ups for Trust Showcasing customer reviews in pop-ups can be a potent strategy to build trust and convert hesitant visitors into leads. By utilizing exit-intent pop-ups, you can capture attention just before users leave your site. Including real customer testimonials can increase conversion rates by up to 34%, as potential clients often look for social proof before making decisions. Highlighting diverse reviews that address various pain points can help alleviate hesitations, enhancing your credibility. Strategically timed pop-ups create urgency, encouraging immediate action and reducing bounce rates. Combining these reviews with special offers or discounts in your lead form template further incentivizes conversions, aligning positive experiences with tangible benefits that appeal to a broader audience. Create Interactive Quizzes for Personalized Engagement How can interactive quizzes transform your lead generation strategy? By engaging users in a fun and personalized way, quizzes can greatly improve your lead generation efforts. They can generate twice as many conversions compared to traditional content, making them an influential tool. Here are some key benefits: Personalized results: Tailor follow-up communications based on quiz responses to address individual needs. Insightful data: Assess specific pain points, gathering valuable insights into audience preferences. Social sharing: Encourage participants to share their results, broadening your reach and potential lead pool. At the end of the quiz, incorporate a lead gen form to easily collect contact information. This turns engaging interactions into valuable leads for your future marketing efforts. Frequently Asked Questions Can You Provide an Example of a Successful Lead Generation Campaign or Initiative You Implemented? You could implement a successful lead generation campaign by partnering with influencers to create unique discount codes. This strategy can boost your web traffic considerably, as seen in a past initiative that increased traffic by 25% and conversions by 15% in one month. Furthermore, consider using social media to encourage users to comment for a free PDF guide, which can improve engagement and grow your email subscriber list effectively. What Techniques Can Be Used for Lead Generation? You can use several effective techniques for lead generation. Start by creating engaging interactive content like quizzes or polls, which can boost conversions. Implement personalized email campaigns to improve engagement through customized messaging. Hosting webinars allows you to showcase expertise as you gather leads. Leverage chatbots for instant assistance and lead capture. Furthermore, offering downloadable resources, such as eBooks, as gated content encourages users to provide their contact information for valuable insights. Which of the Following Is an Example of a Lead Generation Strategy? A lead generation strategy involves various techniques aimed at attracting potential customers. For instance, utilizing gated resources like eBooks in exchange for contact information is a common method. You can additionally organize webinars to showcase your expertise during collecting attendee data. Another effective strategy is using interactive quizzes that engage users and encourage sharing. Finally, partnering with influencers can broaden your reach, allowing you to tap into new markets and generate leads effectively. What Are the Strategies You Would Use to Generate Leads? To generate leads effectively, consider several strategies. You can create interactive quizzes to engage your audience and gather valuable data. Collaborating with influencers can furthermore expand your reach considerably. Implementing direct message lead magnets, like valuable resources, may warm up your leads. In addition, utilize personalized email campaigns to increase engagement. Finally, hosting webinars allows you to showcase expertise during collecting attendee information for follow-up, ensuring ongoing engagement with potential leads. Conclusion By implementing these seven innovative lead generation strategies, you can effectively improve your outreach and engagement efforts. Partnering with influencers, utilizing DM-first lead magnets, and conducting social polls will deepen your connection with potential clients. Furthermore, focusing on customer reviews, interactive quizzes, and scheduling coffee chats can uncover valuable insights and cultivate trust. Each approach provides unique opportunities for growth, allowing you to tailor your marketing strategies to meet your audience’s needs and preferences. Start integrating these methods today. Image via Google Gemini This article, "7 Innovative Examples for Lead Generation You Can Implement Today" was first published on Small Business Trends View the full article

The longest government shutdown on record cost Delta Air Lines an estimated $200 million, CEO Ed Bastian said Wednesday in the first disclosure by a U.S. airline regarding the shutdown’s financial impact. Bastian told investors that refunds “grew significantly” while bookings slowed amid the uncertainty in air travel caused by the 43-day shutdown, contributing to Delta’s loss of about 25 cents per share. The shutdown, which began Oct. 1, led to long delays at major airports and historic flight cancellations at 40 of the country’s busiest airports as more unpaid air traffic controllers missed work, citing additional stress and the need to take on side jobs. As the shutdown dragged into a second month, the Federal Aviation Administration issued an emergency order requiring commercial airlines to cancel up to 6% of their domestic flights — a decision that Transportation Secretary Sean Duffy described as necessary to guarantee safe air travel. “When you’ve got the secretary of transportation telling people we don’t have controllers, questioning the safety at some level of travel, which has never before happened,” Bastian said, it led to more customers holding off on booking their holiday travel. More than 10,000 flights were cut between Nov. 7, when the FAA’s order took effect, and when the restrictions were fully lifted on Nov. 16, less than two weeks before Thanksgiving, the busiest travel period in the U.S. Despite the disruption to air travel, Bastian said Wednesday he believes the shutdown’s impacts are in the rearview. He said Delta had a busy Thanksgiving week and that bookings through the end of the year, especially around Christmas and New Year’s Day, were “really strong.” “I think we’re through it and it was transitory,” Bastian said of the shutdown. “We’re looking forward to a strong December, a strong close to the year.” Airports impacted by the flight restrictions during the shutdown included large hubs in New York, Chicago, Los Angeles and Atlanta. The flight cuts started at 4% and later grew to 6% before the FAA rolled the restrictions back to 3%, citing continued improvements in air traffic controller staffing after the shutdown ended Nov. 12. Controllers were among the federal employees who had to continue working without pay throughout the shutdown, missing two full paychecks. President Donald The President took to social media during the shutdown to pressure controllers to “get back to work, NOW!!!” He called for a $10,000 bonus for those who stayed on the job and suggested docking pay for those who haven’t. A week after the shutdown ended, the FAA announced only 776 controllers and technicians with perfect attendance during the shutdown would receive bonuses, leaving out nearly 20,000 other workers. On Wednesday, Sen. Tammy Duckworth, ranking member of the Senate Subcommittee on Aviation, Space and Innovation, sent a letter to Duffy demanding that he also award bonuses to the remaining FAA workers. “It is wrong to financially penalize these Federal employees for responsibly managing life events beyond their control while working without pay,” she said. Duffy didn’t immediately respond Wednesday to the letter, but when asked about the bonuses last week at a news conference ahead of the Thanksgiving travel period, Duffy said that both he and the head of the FAA recognize “some of the difficult circumstances our controllers were going through” during the shutdown. But Duffy said a cutoff on the bonuses was necessary. “If you got 100% on your test, you get the sticker that’s a scratch-and-sniff sticker,” Duffy said, adding that all the controllers and technicians who were forced to work unpaid would receive full backpay. Associated Press writer Josh Funk contributed to this report. —Rio Yamat, AP Airlines and Travel Writer View the full article

In a way, the Christmas season is more fun if you don’t celebrate it. There’s no pressure. You get to enjoy all the brightly colored lights your neighbors put up, but you don’t have to put up your own. You don’t have to do any duty-shopping. But Christmas Day itself leaves you in a mostly shuttered world that feels like there’s nothing to do. Fortunately, there are still quite a few options to make Dec. 25 a fun day off, regardless of your observances. Un-Christmas classics: Chinese restaurants and moviesYou can’t go wrong with some moo shu pork and a trip to the multiplex. Chinese restaurants and movie theaters traditionally stay open on Christmas day for those who don't celebrate, and they’re often crowded with fellow Christmas refugees. Check Google for the hours of your local Chinese restaurant and give them a call to make a reservation. If you’re more adventurous and you’re in a city large enough to have a Chinatown (or a whatever-town), just head straight there on Christmas and see what happens—that’s how the best days usually start. If Chinese food isn’t your thing, look at restaurants serving any non-European cuisine—Greek places, Japanese places, and Mediterranean places are usually open, as are plenty of Italian restaurants and steakhouses. Just make sure you check first. Lots of chain restaurants are open on Christmas Day, including Applebees, McDonald’s, Benihana, and more. You can even get Christmas breakfast at your local IHOP. But not every location of every outlet follows the same hours, so check first. As for movies, most chain multiplex theaters are open on Dec. 25, and theaters are usually pretty full. The movies attract both people who don't celebrate Christmas and people who celebrate the holiday but want to get away from their families for a couple hours, so make sure and reserve a seat beforehand. Consider hitting up an out-of-the-way spot or that theater with the table service and cushy recliners to make it feel like more of an occasion. Most people going to the movies on Christmas Day aren’t there for Christmas movies, so interesting “secular” movies are often slated for release on the 25th. This year, a ridiculous looking re-boot of Anaconda starring Jack Black will be released on Christmas, so you've got options. Less obvious options for Christmas day funChinese restaurants and movie theaters aren’t the only establishments open on Christmas. Here are some other options: Go skiing or snowboarding: Most mountains are open on Christmas and the lift lines are blissfully empty. There's no better way of celebrating a winter-based holiday than on a wide open mountain. Visit a skating rink: Speaking of winter sports, ice skating rinks are generally open on Christmas too. Pretend to be a tourist: Tourist attractions are often open on Christmas, especially in larger cities. This includes places like Madame Tussaud’s and Ripley’s Believe It or Not, as well as ziplines and Segway tours—so do that touristy thing you’ve never done before. Get a room: If you’ve got some spare cash and have nothing better to do, get a room at a hotel. Hotels don’t usually close on Christmas, and they typically offer plenty of amenities, so take advantage of the pool at the Holiday Inn or the spa at the Four Seasons, depending on your lifestyle. Hiking and biking: Hiking trails and parks are open on Christmas if you want to get outdoors. If you’re into biking, hit the trails or hit the streets: Traffic is minimal on Christmas, so it’s a great time to put in some serious roadwork. Volunteer: Not having anything to do on Christmas isn’t the biggest life problem, especially compared to people who have nowhere to go and nothing to eat. So use Christmas to help people and actually deliver on that whole “good will towards men” thing. Check your local Craigslist for volunteering opportunities. Use Christmas as a catch-up day: This is strictly for type-A people, but if everyone is out of town and no one is going to call you, why not spend the day catching up on neglected chores or personal projects? You can spend at least part of your day knocking a few things off your to-do list and the rest of the time relaxing. That way you’ll get a break and still feel accomplished. Just sleep all day: Type-B personalities like me see a day free of obligations and other people as a golden opportunity to do as little as is humanly possible, a day to fully commit to sloth. Spend time with friends and family at home: Not celebrating Christmas doesn’t mean you can’t spend the day with family and/or friends. Get together with your loved ones, play games, watch a movie, cook together, talk, or whatever else you all enjoy. You don’t have to go out to have fun, so don’t rule out staying in with people you care about. Shopping: This is at the bottom of the list because it’s iffy. Drug stores and convenience stores like 711 are usually open on the 25th. Grocery chains like Kroger’s and Trader Joe’s usually aren’t. Your local shopping mall or retail district might be open, but probably won't be, so check ahead. Make a list and check it twiceBecause so many places are closed on Christmas day, you should plan ahead (unless you like spontaneity and are OK with the possibility of disappointment) by: Making a list of the places you want to go. Calling nearby locations to confirm they’ll be open, as not every chain follows corporate holiday hour recommendations. Making reservations at any restaurant(s) you plan to visit. Putting together a basic timeline of the day, accounting for travel time, so you don’t lose any reservations, miss a movie, or arrive after the store closes. The most important advice here is to do something intentional on Christmas, even if it's sleeping in, so the day doesn't feel depressing or empty. So hit the slopes, suck down some dim sum, or keep your couch from floating away, but be sure you make Christmas your own. View the full article