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When you’re maneuvering through the crafting industry, knowing the right suppliers can greatly influence your success. Major players like Notions Marketing and Michaels Wholesale provide extensive product catalogs and competitive pricing, whereas companies like Arteza Wholesale focus on high-quality, trend-driven materials. Furthermore, regional distributors and niche suppliers offer unique items customized to specific markets. Comprehending these options will help you make informed decisions about your inventory and sourcing strategies. Let’s explore these suppliers further. Key Takeaways Notions Marketing is the largest distributor in the arts and crafts industry, offering over 150,000 items for a one-stop shopping experience. Michaels Wholesale provides bulk pricing on popular craft brands, ensuring affordability and cash flow management with long-term payment plans. Arteza Wholesale focuses on high-quality art supplies and appeals to younger crafters with innovative and contemporary products. Discount School Supply offers competitive pricing on essential materials for educational environments, making it ideal for beginners and workshops. Regional craft distributors provide fast shipping and niche products, fostering personal relationships that enhance inventory decisions for local craft stores. Notions Marketing When you’re looking for a reliable source of arts and crafts supplies, Notions Marketing stands out as the largest wholesale distributor in the industry. Established in 1938, they offer an impressive catalog with over 150,000 items, making it easy for you to find the craft supplies you need. Notions Marketing simplifies the procurement process for retailers by providing a one-stop shopping experience. Their partnership with Rain POS allows for easy catalog imports and reorder alerts, greatly enhancing inventory management. This means you can efficiently meet diverse customer needs without hassle. With their extensive knowledge and reliable service, Notions Marketing is a go-to choice among craft suppliers, helping independent stores thrive in a competitive market. Michaels Wholesale Michaels Wholesale offers significant benefits for craft retailers by providing bulk pricing on popular brands, which helps you keep costs low during maintaining a diverse inventory. With a proven track record in the arts and crafts industry, they guarantee a reliable supply of mainstream craft supplies that meet customer demand. Bulk Pricing Benefits Accessing bulk pricing through Michaels Wholesale can greatly benefit craft retailers looking to optimize their inventory and boost profit margins. By purchasing supplies at competitive wholesale rates, you can markedly reduce costs, allowing for higher profit margins when reselling popular craft supplies. Michaels Wholesale offers a variety of reliable craft supplies suppliers, ensuring you’ll have access to proven demand products from craft catalogs. This means you can stock fundamentals without straining your financial resources. Moreover, long-term payment plans available through Affirm make it easier to manage cash flow during purchasing in bulk. By leveraging these bulk pricing benefits, you can amplify your inventory diversity and effectively meet the varied needs of your customers, including those in the woodturners supply market. Popular Brand Access For independent craft retailers, securing access to popular brands can greatly improve product offerings and attract a loyal customer base. Michaels Wholesale stands out as a dependable source, providing bulk access to recognized craft brands, which includes crucial woodturning accessories. This wholesale pricing markedly cuts costs, allowing you to stock up on sought-after items without straining your budget. With a reliable supply chain, you can count on consistent availability of high-demand products, ensuring you meet your customers’ needs effectively. Furthermore, Michaels Wholesale offers long-term payment plans through Affirm, which can help you manage cash flow as you broaden your inventory. Strengthening your store with these popular brands can elevate customer satisfaction and boost sales in the competitive craft market. Arteza Wholesale/Plaid When you’re searching for high-quality art supplies that cater to serious crafters, Arteza Wholesale/Plaid stands out as a reliable choice. This brand prioritizes quality over quantity, offering a curated selection of professional-grade materials designed for dedicated artists. With a contemporary aesthetic, Arteza’s products are particularly appealing to younger demographics, making them ideal for social media sharing. They focus on specialized tools and materials that aren’t typically available from general distributors, ensuring you have access to unique items for your projects. Arteza additionally emphasizes innovation, frequently updating their product lines to align with emerging trends in the crafting community. Their widespread distribution allows craft stores to improve inventory with high-quality, on-trend items that attract discerning customers. Discount School Supply Discount School Supply started by serving the educational market, but now it offers a variety of basic craft supplies that meet the needs of craft retailers. With competitive pricing, you can stock your inventory affordably as you ensure you have reliable staples for workshops and classes. Their extensive catalog provides vital materials, making them a top choice for stores catering to schools, camps, and beginners. Educational Market Focus As educators and parents increasingly seek engaging resources for children, the educational market has seen a significant shift in the direction of integrating basic craft supplies into learning environments. Discount School Supply, originally focused on educational materials, has expanded its offerings to include a versatile range of craft supplies. This makes it an excellent choice for stores catering to schools, camps, or beginners who need fundamental crafting tools. Their product line features staples like construction paper, markers, and glue, which are crucial for both classroom activities and craft projects. Competitive Pricing Strategy To maintain a competitive edge in the craft supply market, Discount School Supply has adopted a pricing strategy that prioritizes affordability and accessibility. By offering bulk access to basic craft supplies and educational materials, they cater to schools and camps at attractive rates. Their reliable staples for workshops guarantee customers receive crucial products without overspending. Feature Details Bulk Discounts Promotions for large orders Target Audience Schools, camps, craft stores Affordability Focus Competitive prices for beginners Basic Craft Supplies Availability Craft supply availability at Discount School Supply has greatly broadened, making it a reliable source for vital materials needed for various creative projects. Initially focused on the educational market, they now offer a competitive range of basic craft supplies. You’ll find key items like construction paper, glue, and scissors, which are perfect for schools, camps, and beginners. Their commitment to providing reliable staples guarantees consistent quality for workshops and crafting classes. Furthermore, with an emphasis on affordability, Discount School Supply caters to budget-conscious buyers seeking value in their craft supplies. Although their product range has expanded, they specialize in foundational materials, making them an ideal choice for your crafting needs. Regional Craft Distributors Regional craft distributors play a crucial role in the supply chain for many craft store owners, especially when speed and cost-effectiveness are paramount. Distributors like Thomasnet in Michigan and Ecstasy Crafts in Ontario offer faster shipping and lower costs because of their proximity to local markets. By nurturing personal relationships with sales representatives, they improve communication and provide better support for store owners. Their valuable local market knowledge greatly influences inventory decisions, helping you align product offerings with customer preferences. Although the selection may be more limited compared to larger wholesalers, these distributors excel in providing niche products or backup supplies. Utilizing regional craft distributors can greatly enhance supply chain efficiency by reducing lead times and ensuring timely restocking of crucial items. Specialty Suppliers by Category Specialty suppliers focus on niche crafting categories, offering expertise and customized products that cater directly to your needs as a crafter. For example, Moda Fabrics specializes in fabric and quilting supplies, whereas Premier Yarns provides high-quality yarn and needlework materials. Niche Product Expertise When you explore niche product expertise, you’ll find that specialty suppliers play a crucial role in the crafting industry by providing customized knowledge and high-quality products for specific categories. For instance, Moda Fabrics specializes in fabric and quilting, whereas Premier Yarns focuses on yarn and needlework. These suppliers allow retailers to offer specialized selections, which can help capitalize on emerging trends and cater to dedicated crafters seeking unique materials. In addition, specialty suppliers often feature exclusive items not available through general distributors, enhancing a store’s product offerings and customer appeal. Category-Specific Sourcing Craft stores looking to improve their inventory should consider category-specific sourcing, which allows you to tap into the expertise of suppliers who specialize in particular craft areas. Specialty suppliers focus on niche markets, providing curated products that cater to dedicated crafters. For instance, Moda Fabrics stands out in fabric and quilting, Premier Yarns specializes in yarn and needlework, and Artbeads targets jewelry-making materials. By sourcing from these suppliers, you gain access to unique, high-quality products often unavailable through general distributors, enhancing your store’s variety. This strategy not only differentiates your offerings but also addresses your customers’ specific needs effectively. Supplier Specialty Product Type Moda Fabrics Fabric & Quilting Quilting Fabrics Premier Yarns Yarn & Needlework Specialty Yarns Artbeads Jewelry-Making Beads & Findings Tandy Leather Leather Crafting Leather Supplies Plaid Paint & Stencils Craft Paints Trend-Driven Offerings Comprehending the latest trends in crafting is essential for any store looking to stay relevant and attract customers. Specialty suppliers focus on specific craft categories, like Moda Fabrics for fabric and quilting or Premier Yarns for yarn and needlework supplies. By partnering with these suppliers, you gain access to exclusive products and curated selections that appeal to dedicated crafters and emerging trends. Their offerings often feature contemporary branding, resonating with younger demographics who are increasingly drawn to crafting. These suppliers can help you enhance your inventory with unique products not available from general distributors, allowing you to capitalize on the latest trends and cater to niche markets effectively, ensuring your store stands out in a competitive environment. Direct-From-Manufacturer Relationships Establishing direct-from-manufacturer relationships can greatly boost your retail business, particularly by increasing profit margins and access to exclusive products. By cutting out middlemen, you can negotiate better pricing, which improves your bottom line. These partnerships often grant access to unique items that can differentiate your store from competitors. Nonetheless, you may encounter challenges like higher minimum order quantities and longer lead times, which necessitate careful inventory management. To effectively navigate these factors, it’s essential to have predictable sales in specific categories, as this reduces associated risks. Furthermore, direct connections can streamline logistics, boosting your supply chain management. Online Wholesale Marketplaces How can online wholesale marketplaces transform your sourcing strategy? These platforms give you access to a vast range of craft supplies from various suppliers, allowing you to source products at competitive prices without hefty upfront investments. You can purchase in bulk, which helps you stock up on popular and seasonal items efficiently. Furthermore, many online marketplaces offer integrated logistics services, simplifying shipping and reducing delivery times. You’ll likewise find user reviews and ratings, enabling you to make informed decisions about suppliers. Plus, these marketplaces frequently host promotional events, offering discounts that can improve your profit margins. By leveraging these tools, you can streamline your sourcing process and boost your overall business efficiency. Craft Store Inventory Management Solutions Effective inventory management is essential for craft stores looking to optimize their operations and meet customer demand. Implementing modern inventory solutions can streamline your processes and improve your decision-making. By utilizing advanced POS systems, you can automate supplier management and access real-time sales data. This helps in efficiently reordering stock and tracking vendor performance. Here are some key benefits of these solutions: Fractional Inventory Management: Systems like Rain POS allow you to manage fractional inventory, ensuring you never run out of popular items. Analytics Streamlining: These solutions help identify best-selling products, so you can optimize stock levels accordingly. Timely Alerts: You’ll receive alerts for inventory needs, reducing operational headaches and improving efficiency. Trends in Craft Supply Distribution As the craft supply distribution environment evolves, you’re likely to notice significant shifts driven by e-commerce and changing consumer preferences. Suppliers are now leveraging online platforms to reach a wider audience and streamline order fulfillment, making it easier for you to access the products you need. Many are adopting just-in-time inventory practices, which helps them manage seasonal demand and minimize excess stock. Moreover, direct-from-manufacturer relationships are becoming more common, allowing stores to secure better pricing and exclusive items. You’ll likewise observe an increase in eco-friendly products, reflecting a consumer shift in the direction of sustainable crafting options. Finally, technology-driven solutions, like modern POS systems, improve supplier management by automating inventory tracking and enhancing vendor performance analytics, ensuring a smoother shopping experience. Frequently Asked Questions What Is the Hottest Selling Craft Right Now? The hottest selling craft right now is resin art, known for its versatility and ability to create custom pieces. DIY home decor projects, especially macrame and wall hangings, are likewise trending, allowing you to personalize your space. Furthermore, scrapbooking remains popular, with unique stickers and patterned papers enhancing storytelling. Eco-friendly materials, like recycled paper, are gaining traction, alongside the lively medium of alcohol ink painting, which appeals to both novice and experienced artists. What Are the Best Crafting Supplies for Beginners? For beginners, a basic set of supplies is crucial. You’ll need scissors, glue, colored paper, and markers to start experimenting. Consider a versatile craft kit that includes a cutting mat, craft knife, and various adhesives, which can help with different projects. Investing in quality materials, like acrylic paints and watercolor sets, improves your experience. Furthermore, joining local workshops or online communities offers valuable resources, techniques, and inspiration customized to your skill level. Is Michaels or Hobby Lobby Better for Craft Supplies? When deciding between Michaels and Hobby Lobby for craft supplies, consider your priorities. Michaels offers a broader selection with over 50,000 products, ideal for diverse crafting needs. If you’re budget-conscious, Hobby Lobby frequently provides larger discounts, sometimes up to 40% off. Michaels additionally stands out in online shopping, with a user-friendly site and same-day delivery. On the other hand, Hobby Lobby is known for its extensive seasonal items, making it great for themed decorations. Choose based on your needs. Who Is the Largest Manufacturer of Art Supplies? The largest manufacturer of art supplies is Faber-Castell, a company founded in 1761. It produces about 2 billion wooden-cased pencils yearly and operates on multiple continents, including North America and Europe. Other significant players in the market include Crayola, known for crayons and markers, and Staedtler, which focuses on technical drawing tools. These companies collectively dominate the art supplies industry, ensuring a wide range of products for artists and hobbyists alike. Conclusion In conclusion, grasping the top craft suppliers is crucial for retailers aiming to improve their inventory. By partnering with established companies like Notions Marketing and Michaels Wholesale, or exploring niche options such as Moda Fabrics, you can access a diverse range of products. Furthermore, leveraging online marketplaces and maintaining direct relationships with manufacturers can further streamline your supply chain. Staying informed about trends in craft supply distribution will help you make strategic decisions that benefit your business. Image via Google Gemini This article, "10 Top Craft Suppliers You Should Know" was first published on Small Business Trends View the full article

Most people don’t give the display screens on their commuter trains a second thought, but for designer Emily Sneddon, they’ve proved to be a well of inspiration. Sneddon lived in San Francisco, where she worked at the design agency Collins, from 2021 until this year when she moved back to her home country of Australia. She designed Fran Sans, her first ever font, after noticing the display on San Francisco Municipal Transportation Agency’s (SFMTA) recently retired Muni Metro Breda Light Rail Vehicle. Unlike New York City, which handles its public transit through a single agency, the Metropolitan Transportation Authority (MTA), public transportation in San Francisco and the Bay Area is split between multiple independent public agencies, like SFMTA, Bay Area Rapid Transit (BART), and Caltrain, a commuter rail. That means there’s no de facto official font for public transportation in the Bay Area as there is in New York City with Helvetica, the official font of the city’s unified Metropolitan Transportation Authority (MTA). So Sneddon made her own. The font that became Fran Sans started first as a project documenting sans typography around San Francisco. The lettering from the train car display was supposed to be used on a zine cover—then it turned into a full-blown font. Sneddon designed Fran Sans on a 3×5 grid after a monthslong research project that included a visit to SFMTA’s Electronics Shop at Balboa Park, consultation with Gary Wallberg, a senior engineer who designed the display signs in 1999, and a survey of modular typography curated by Letterform Archive, which is based in San Francisco. “For me it wasn’t enough simply to create a 1:1 without digging further to find out more about the original designer that inspired this work,” says Sneddon. “It’s a myth that we’ve all seemed to have subscribed to that everything you’d want to know about is available online. But so many stories are all around us, and they haven’t been documented anywhere. The story of these displays was one of them.” The original lettering on the displays didn’t have all the characters, as Muni had no need for Qs, Xs, exclamation points, or semicolons, so Sneddon had to make her own. For now there are no lowercase letters, as that would require a different grid, and she also hasn’t managed to come up with a suitable “@” sign yet. Fran Sans comes in three styles: solid, tile, and panel. SFMTA finished replacing the Breda car with a new model this month that uses LED dot-matrix destination displays, which to Sneddon lack the character of the Breda car lettering. Fran Sans reintroduces some of those typographic quirks, like thin diagonals on the Z, 7, and M. Although those particularities can make the M look like an H at small sizes, they’re also what gives the font its charm. There’s a perception that San Francisco is a place where people come to make their bread and leave, Sneddon says, from the gold rush in the 1800s to AI today, but moving to San Francisco taught her that there’s “a lot of community, a lot of love for the arts, and a lot of generosity” in the city. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. Follow our live blog to stay up-to-date on the best sales we find. Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more. Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox. Sales are accurate at the time of publication, but prices and inventory are always subject to change. One of my favorite affordable running watches just got even more budget-friendly. The Suunto Run is on sale for $199, down from its usual $249 price tag. That's a solid 20% discount (or $50 off) for Black Friday. Suunto Run $199.00 at Amazon $249.00 Save $50.00 Get Deal Get Deal $199.00 at Amazon $249.00 Save $50.00 My colleague Beth Skwarecki reviewed the Suunto Run and really enjoyed it. She found it to be lightweight, with a bright display and excellent GPS and heart rate accuracy. As a big runner myself, I know the Suunto is something of a cult classic: a niche pick for runners who want simplicity without sacrificing quality. For runners who want reliable tracking and solid performance without breaking the bank, this is an excellent option. More Suunto deals for Black FridayIf you're looking at other models in the Suunto lineup, several are discounted right now: Suunto Race S: $279 (normally $349) Suunto Vertical: $339.15 (normally $399) Each of these watches offers different features depending on your training needs, but the Run remains my top pick for a quality budget option. If you've been holding off on upgrading your running watch (or finally investing in your first one), this Black Friday discount makes the Suunto Run one to consider. At $199, you're getting a capable, reliable running companion. How long do Black Friday deals really last?Black Friday sales officially begin Friday, November 28, 2025, and run throughout “Cyber Week,” the five-day period that runs from Thanksgiving through Cyber Monday, December 1, 2025. But Black Friday and Cyber Monday dates have expanded as retailers compete for customers. You can get the same Black Friday sales early, and we expect sales to wind down by December 3, 2025. Are Black Friday deals worth it?In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. Are Cyber Monday deals better than Black Friday?Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $274.00 (List Price $349.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Sony WH-1000XM5 — $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) NEW Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base — $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00) WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99) Deals are selected by our commerce team View the full article

Tax squeeze set to hit higher-earning young professionals at key point in their careersView the full article

Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns — a shift that could unlock new targeting options for advertisers previously restricted under the policy. Driving the news. Advertisers received a brief, mandatory service email from Google announcing the change but offering no details beyond the policy update. The key clarification: this update applies specifically to campaigns limited by the Personalized Ads policy, not to all Display campaigns. The confusion: Google Ads Coach Jyll Saskin Gales noted that Custom Segments have already been available for most Display campaigns by default, meaning the update is about expanding access to those previously blocked. PPC Freelancer Sofia Akritidou also highlighted the confusion of this letter by asking several key questions: Could this allow Custom Segments for health-related advertisers who’ve historically been blocked from audience targeting? If so, would users feel uncomfortable seeing display ads tailored to sensitive conditions? Does “Display campaigns” include all GDN formats — and could this open Custom Segments for Demand Gen as well? And why isn’t Google clarifying what actually changes on Dec. 12? Why we care. Google’s update potentially expands the use of Custom Segments in Display campaigns, which could allow for more precise targeting under the Personalized Ads policy. This may enable marketers to reach niche audiences, including sensitive categories like health-related services, but it also raises questions about user privacy and campaign suitability. Clarity on whether this applies to Demand Gen campaigns as well will be crucial for planning strategy ahead of December 12. What it could mean for advertisers: This could mean: More targeting options for Display campaigns previously stuck with reduced audience tools, and The ability to build intent- or interest-based segments even when stricter policy conditions apply First seen. This update was first spotted by Head of Paid Chris Ridley when he shared the email he got from Google on LinkedIn The bottom line. If you’re running Display campaigns limited by the Personalized Ads policy, this update boosts your targeting toolkit — but for everyone else, nothing changes. View the full article

You found a digital marketing agency that feels like the one. The pitch was perfect. They “get” your goals. Their case studies are impressive. But a few weeks later, reality starts to set in: slow responses, recycled strategies, and reports that don’t show any tangible results. This scenario is painfully common, but it’s not inevitable. Choosing an agency that performs as well as they sell is possible — if you know what to look for. In this guide, I’ll cover: Red flags that signal an agency might overpromise and underdeliver Green flags that separate the great partners from the mediocre ones Must-ask questions to help you spot these flags before you sign the contract You’ll also get real-world advice from experienced marketing leaders who’ve seen both dream partnerships and nightmare contracts. By the end, you’ll know exactly how to choose a digital marketing agency in 2026. One that drives results instead of draining your budget. First up: Vital questions to ask before jumping into a partnership. Before You Hire a Digital Marketing Agency, Ask These Questions Finding the right agency starts with understanding what you need and why. Do You Have Product-Market Fit and a Clear Target Audience? Even the best agency can’t sell a product that doesn’t solve a real problem for a defined audience. If product-market fit isn’t there, your results will stall. Ask yourself: What pain points do we solve? Who’s willing to pay for this? Who else is competing for this audience? Use a market analysis tool like Semrush’s Market Overview to confirm there’s real, sustainable demand. For example, a quick search for Purina pet food shows strong growth and evenly distributed traffic — a clear sign of opportunity. That’s the kind of demand signal you want before investing in outside help. Do You Have a Clear Goal for Your Marketing Strategy? A marketing agency can help you refine your goals. But you’ll get better results when you already know what success looks like. Vague goals like “increase website traffic” sound good, but they’re too broad to measure. Instead, set SMART goals — specific, measurable, achievable, relevant, and time-bound. Here’s what a SMART goal looks like in action: “Generate 120 qualified demo requests per month within four months by improving landing page copy and optimizing Google Ads.” Clear goals like this help you find the right agency. And give them a focus to rally around and drive results. Do You Have the Bandwidth to Manage an Agency? Working with an agency isn’t a set-it-and-forget-it kind of task. Regular, consistent communication with your agency is part of this process. Sure, the level of autonomy will depend on the agency and the work. But generally, the best agencies keep the door to conversation open. Here’s what you can expect: Provide materials and align on strategy and deliverables up front Join weekly or biweekly check-ins (typically about an hour) Review work and share feedback monthly Pro tip: Assign one internal “agency owner.” Their job will be to keep decisions moving, share context fast, and unblock workflows. Do You Know What Marketing Services You Need? “Full-service marketing” sounds great. Until you realize you’re paying for tactics that get you nowhere. There are many types of digital marketing agencies: SEO and content: Drive organic growth through optimized content PPC: Manage and optimize paid campaigns Social media: Build brand awareness and affinity Branding and design: Shape your visual identity and messaging Video: Create video content that converts Consultant: Help define priorities before execution But before you pick one, identify what’s already working (and what’s not). The more specific you are about your needs, the easier it is to find a partner whose strengths align with your goals. Start by looking at your top-performing channels, campaigns, and content in analytics tools. If content and partnerships drive results for you, that’s a hint about where to invest. Next, check what’s working for your competitors. For example, Semrush’s Organic Social tool reveals how your competitors generate traffic from social media. And tells you exactly which platforms send the most traffic to their websites. If others in your space are thriving on social while you’re not, that’s a clue to where you could expand. Pro Tip: Before looking for an agency, ask yourself: Do I need strategy, execution, or both? Is Your Internal Team Aligned on What You Need? Clear goals mean nothing if your team isn’t aligned. Without internal buy-in, even the best agency partnership can derail fast. Marketing leader Eric Doty learned this the hard way. After hiring an agency for a logo redesign (and spending weeks on revisions), leadership revealed they wanted to keep the full company name. “In the end, we wasted around $15,000 on these iterations when all the company really wanted was to change the font.” Avoid this by: Defining who owns the agency relationship Deciding who signs off on deliverables Getting stakeholder input before work gets started Once you’re aligned internally, you’re ready to align externally with your agency. 6 Red Flags That a Marketing Agency Will Waste Your Time (and Budget) The sales call sounds great. But how do you know whether the relationship will work long-term? Don’t go in blind. Here are six warning signs and how to spot them. 1. They’re Not Willing to Invest Time in You This isn’t something an agency will just come out and say directly. But there may be indications that they’ve currently got too much on their plate. (And you’re about to be thrown onto the back burner.) For one, look for a high amount of employee turnover. Employees leave when stress is high. Check LinkedIn to learn about their employees and watch for downward growth trends. You’ll also want to pay close attention to the discovery call. If it’s all about them and nothing about you, that’s a sign they’re not taking the time to understand your business. An agency that “yeses” you to death without adding ideas or offering pushback is another red flag. They’re likely more focused on producing work as fast as possible than on providing a sustainable strategy. Pro tip: Ask for a sample strategic recommendation on the call. Something lightweight like: “How would you improve our blog content?” The right agency will share high-level insights — not just a sales script. And it’s never a good sign if they get defensive when you ask questions. This can be an indicator that they’re not willing to invest time in the relationship. Fractional CMO Amanda Milligan has had this experience. Here’s her agency horror story: I once hired an agency to help run paid social ads, and they did the absolute bare minimum. I had to point this out to get any attention, and by then, our three-month trial engagement was practically over, and we saw no results. While I don’t know for a fact it’s because we were on the lower end of their engagement value, it seems likely. Looking at recent testimonials or mentions of the agency can help. But sometimes, asking pointed questions is the best way to get an answer. For example: What’s your typical engagement type? How long are your typical engagements? How many clients does your team normally work with at once? By asking these questions, you’ll get a better sense of the agency’s bandwidth. Further reading: 7 Best SEO Tools Trusted by 7-Figure Agencies 2. Their Offerings Haven’t Evolved (or Have Evolved Too Much) It’s no secret that marketing has evolved over the past few years. And AI has only accelerated those changes. So, if an agency hasn’t evolved its strategy to match the industry, it’s a sign they’re coasting on an outdated approach. Want to find this out before the discovery call? First, check the age of their case studies. Older case studies indicate a strategy that hasn’t changed. Next, look at the wording on their services page. If it sounds generic or dated, that’s a red flag. In the example below, wording like “Taking over Google” is no longer fully relevant. Plus, there’s no mention of local search or AI results. (Which is odd, since they target local businesses.) Pro tip: Trend chasing is another huge red flag. If you see a digital marketing agency that’s majorly pivoted without the data or case studies to back up those decisions, then you may want to steer clear. Make sure they’re thinking ahead — not clinging to old playbooks — by asking: How have your offerings changed in the past year? How has your process changed since AI came on the scene? How much does your team use AI when creating deliverables? What’s your perspective on marketing in the AI era? Further reading: Vibe Marketing: Hype, Reality, and Real Case Studies 3. They Won’t Allow for a 30-Day-Out Clause Agencies don’t want to get burned. But you don’t want to get stuck in a relationship that’s not working. Shorter contracts may not have an out clause. But if you’re getting ready to sign a contract for a year or more, and there’s no way out of that relationship, that could be a red flag. For longer contracts, a 30-day out clause is typical. That means you both can leave the contract if things aren’t working out. If you ask for this clause and the agency is pushing back hard, that’s a warning sign. Amanda agrees: No failsafe means the agency knows retention is a problem. And they may be more focused on cash flow than results. Again, communicating clearly is important here. When in doubt, ask the digital marketing agency these questions: How have you handled failed campaigns in the past? Did you course-correct mid-campaign, or offer free revisions? What barriers to success do you see with our engagement? What’s your policy for a 30-day out in the contract? 4. Communication Isn’t Clear or Easy The way your agency communicates during the discovery phase is a key indicator of how they’ll communicate once that contract is signed. Here are some key warning signs you could see early in the process: You have to chase them for updates or next steps: If getting in contact with the agency is hard before you sign the contract, don’t expect it to improve later on. You can’t get clear answers to your questions: Asking about timeline, resources, and processes is normal. If they can’t give you straight answers to basic questions, beware. You have no idea who you’ll be working with: It’s typical to talk to a salesperson or account manager in the early stages. But if you get pushback when asking to speak to the people you’ll be working with, that’s a red flag. Chelsea Castle, head of brand and content at Close, experienced this firsthand. Here’s her agency horror story: One of my biggest career mistakes was not speaking up sooner and louder about yellow flags with an agency. From the initial meeting, something felt off in our communication. There were bumps and issues throughout the entire nine-month engagement. We didn’t love the output, and they weren’t doing things we suspected they should be doing. Collaboration and communication were messy. We ended up firing this agency and losing the five figures spent on them, which left us with no completed work. Talk about a challenging conversation with your CEO! To know more about communication before signing the contract, ask questions like: Who’s my main point of contact with your agency? Who’s going to be working on the project with me? Who will be included in the check-in meetings? At what points in the process do you track metrics to assess if we’re on the right track? Further reading: How to Advertise Your Business with a $500 Budget 5. They Promise More Than They Can Reasonably Deliver Overselling can lead to disaster down the road. But, how do you know if an agency is selling something they can’t deliver? First, look at the language they use to describe their services or results. If they make exaggerated claims or promises, it’s worth pausing. For example, this agency’s website has red flags written all over it: (I wish this were a made-up website, but it’s not.) Claims like this sound great, but it’s important to take a step back and look at the facts. Can they actually back up their claims with real examples? Can they reasonably guarantee results without knowing anything about the potential client? Danni Roseman, a brand manager at a SaaS company, hired an agency that promised the world but didn’t live up to expectations. I assumed a team would handle our project. We later found out that only one person had the expertise we needed. It wasn’t enough. Deadlines slipped, quality dropped, and “edits” turned into full rewrites on our end. Hand-holding your agency isn’t part of the deal. An agency that’s focused on revenue may sell more than the team is capable of doing, and you’re left with the aftermath. Another side to this is whether the team has experience using or integrating with your tech stack. Eric once worked with an email marketing agency that promised big things. But ended up having no experience integrating with Microsoft Teams (a must-have for his company). They decided to lead a procurement process for us to find a tool that integrated with Teams. This turned into a massively bloated project, when, really, they should’ve just told me from the get-go that they had no experience with this tool. So, how do you make sure that what the sales team is offering can actually be delivered down the road? First, ask pointed questions like: Who on your team has experience working with the tools in our tech stack? How much experience does your team have with these tools? How many years of experience does the team have in this type of project? What’s the project (within the type of service you’re looking for) that you enjoyed working on the most? Can you give me some names of people I can talk to about your work? Lastly, get references. The sales team is going to say everything right. You need something solid to back up those claims. Further reading: 12 Best SEO Tools 6. Their Process Is a Big Black Box Most agency websites say some version of “We do X for Y.” But can they explain how? This is something you can check for on their website. For example, what do their case studies look like? Are they just screenshots, or do they explain the process behind the work? Here’s an example: What looks impressive at first glance melts away when you realize these are just screenshots. No discussion of the work, no explanation. Here are some other warning signs to look out for: Their process isn’t up for discussion: If an agency tells you anything along the lines of, “Trust us, we’ll handle it,” beware They’re using the same templated strategies for every client: On the discovery call, are they bringing ideas to the table? Do they take your unique situation into account? Their reporting is focused on big-number vanity metrics: Case studies with numbers are great. But do those numbers tell you a story of real impact? They can’t explain why something worked: This could mean the team has little understanding of the mechanics behind the results If you’re not sure about their process, ask questions like: How do you approach new engagements? How much time do you spend determining strategy? How is the strategy adjusted as time goes on? How often will we meet for check-ins? Can you tell me about a project you worked on (in this vertical/type) that didn’t go well? How did your team handle that situation? When you’re evaluating an agency, Chelsea’s advice rings true: Ultimately, I think the biggest flag cannot be said; it can only be felt. Intuition and how you connect with someone are crucial in selecting and building long-lasting external relationships. 6 Green Flags You’ve Found a High-Performing Marketing Agency Despite the horror stories we’ve discussed, great agencies do exist. Here are the most common green flags — and tips for choosing a digital marketing agency that will actually deliver on its promises. 1. They Start with Questions, Not Tactics The right agency feels like a partner. They’re curious about your business and invested in your success. On the discovery call, look for all of these green flags: They start by asking deep questions about your business model, ICP, positioning, and goals They’re comfortable pushing back respectfully if a strategy doesn’t align with best practices They focus on how their work ties to your business outcomes, not vanity metrics For example, KlientBoost, a PPC agency, doesn’t just offer standard strategy packages. They ask questions about what the client needs, their goals, and their situation. This information lets them tailor quotes to each client’s needs. 2. You Get Good Feedback From Third Parties Good feedback, testimonials, and reviews are always a green flag. First, check vetted, third-party review sites like Clutch. Look for reviews that mention: Quality of the digital marketing agency’s work Communication style Costs Timing Some reviews even include specific numbers and results. Another way to get feedback is to ask your network. Ask around in your favorite Slack communities and check on Reddit or LinkedIn. You’ll learn who’s worked with this agency and what their impressions are. Chelsea swears by using your network to find good agencies. The best hires for me have almost always come through network referrals. When a trusted friend or colleague makes a recommendation, they’re risking their reputation to vouch for them. So you can be confident they’re worth your time. What should you do if you don’t have any network recommendations? Check out industry award winners, says Chelsea: When I needed to hire a web design agency, I looked at Webflow’s Webby winners. While many great agencies don’t get awards like this, it was a sure bet to start my search by looking at those recognized in this credible, trustworthy way. I ended up finding a fantastic partner who was great to work with. Within awards like Webby, you’ll find some incredible projects (and the agencies that made them happen). Pro tip: Browse Semrush’s Agency Partner directory to find top agencies in your area and read real client reviews. 3. The Full Team Will Be Involved in Communication Knowing who’s involved in your project can help you have more confidence in the work being done. Plus, if it’s easy to talk to the team before the project gets started, it’s a good sign that communication will be top-notch after the contract is signed as well. Ask early on who will be on calls with your team. If you find out it’s more than just one account manager, that means multiple people are invested in your engagement. For example, check out this about page from content agency Beam: You see the founders of this team. But you also see the content producers and their social profiles. This level of transparency is a green flag. 4. They’re Transparent About Scope, Pricing, Timing, and How Work Gets Done Your agency should be very clear about vital details upfront. This includes: The scope of the projects they do Timing they can commit to Any processes they use For example, KlientBoost creates marketing plans for clients. But even before you give them any information or sign up for a call, they show you a sneak peek of what a marketing plan looks like for their clients. Another aspect of transparency is pricing. Knowing what you’ll pay (and exactly what that cost includes) is essential to the project’s success. That’s why some agencies, like A2Media, show their pricing right on their homepage: Of course, not every agency lists its pricing publicly. And there are plenty of different pricing structures, each with its pros and cons. When talking about rates, ask the agency why they take the approach they do. Get estimates for what each type of project entails. If you’re comfortable with those ranges and estimates, include those in the contract. When you can get clear answers to these questions, it’s a good sign they’ll live up to their promises. Further reading: 5 LLM Visibility Tools to Track Your Brand in AI Search 5. Their Own Marketing Is Top Notch When you find an agency you like, check out their marketing. Most of the time, it’s a good indicator of the quality of their work. In the past year, I’ve had two fantastic experiences with marketing agencies. And both of them had one key aspect that was a huge green flag for me: their brand marketing was on point. Take A2Media, for example. The founder, Ademola, regularly produces video content on LinkedIn that generates strong engagement with his niche audience. Another example is Beam. They offer great content services to clients. But they also produce fantastic content on their own website that’s both interesting and fun to read. This pattern repeats itself over and over again. KlientBoost’s LinkedIn video ads aren’t only hilarious but also deeply relatable. Juice, a brand and web agency, has an incredibly stylish and fun website. If they do great work for themselves, it’s a positive sign they’ll do great work for you. 6. Your Personalities Match Yes, personality is subjective. And judging a marketing agency on “vibes” might sound a bit woo-woo. But remember, this is a relationship. Hopefully, a long-term one. So, the right agency should also match your style and get your vision. Here are some green flags when it comes to personality match: Their team seems genuinely excited about your product and mission They treat your team members with respect, regardless of title Their company culture aligns with yours You enjoy working with them They make collaboration energizing, not draining Chelsea saw a personality match early on with a video agency, which gave her the confidence to move forward. From the very first call, it just felt right. The agency owner and I instantly clicked and saw eye to eye on many things. He asked thoughtful, intentional questions that signaled respect, expertise, and a desire to find the best way to work together that prioritized me and my team. We’ve been working with this partner for more than a year, and have every intention of holding onto them for as long as we can. Bonus: They Have Proven Expertise in Your Vertical We’ve covered the most vital factors to evaluate when choosing a marketing agency partner. But niche experience is worth considering, too. While it’s not a necessity, it can be a really great bonus when combined with what we’ve discussed above. For example, this agency focuses on dental practices: While this agency focuses on marketing for law firms: From just those two websites, it’s clear that their approach, strategy, and personality are very different. And they’re each uniquely qualified to help clients in their chosen industry. Other agencies may not have experience in your specific vertical. But they can demonstrate proven experience in the services you need. For example, let’s say you want an agency that can help you show up in AI responses. Then, you come across a case study like this: Obviously, this agency has adapted its services to include AI search. And has proven expertise in exactly what you need. Ready to Choose a Digital Marketing Agency? Trust the Patterns (and Your Gut) Choosing the right marketing agency comes down to spotting patterns. Red flags: Overpromising, poor communication, and teams that won’t invest time in your success Green flags: Thoughtful questions, killer third-party reviews, and teams that practice what they preach But don’t forget the value of your gut reaction. If something feels off during discovery, it won’t magically disappear once the contract is signed. The best agency relationships start with a genuine connection. As Chelsea says, “In any kind of creative work, sometimes you really do just have to go off vibes.” When you find a team that gets your vision, respects your goals, and makes collaboration energizing, that’s your signal to move forward. Before you head into discovery calls, read 5 Crucial SEO Trends (and How to Adapt). Understanding what’s happening in SEO will help you ask better questions. And spot whether agencies are using outdated tactics or staying ahead of the curve. The post How to Choose a Digital Marketing Agency That Actually Delivers appeared first on Backlinko. View the full article

Over the years, readers have submitted a tremendous number of amusing stories about holidays at work, and since we’re heading into the holidays we must revisit them. Here are some of my favorites. 1. The banana bread I managed a department of about 15 people. One lady was extremely proud (and vocal) regarding her banana bread. Once, I joined the conversation and mentioned my mother also had a wonderful recipe my family loves. I will spare you the details, but within a day or so, I found myself embroiled in Bananagate as the Manager Who Cruelly Insisted Her Recipe Was Better. The only way to settle it was a bake-off, which I tried mightily to nix (my staff was an unhappy bunch, no need to poke a bear … or baker). My director saw an opportunity to bond, and said I needed to participate. It was just the two of us, and no offense intended, even after all these years, but her bread was bad. Real bad. Black crust, liquid center (how is that even possible?). I will sheepishly admit I might have baked a half-dozen loaves, because the weight of my family’s place in banana bread history was riding on this. Of the six, I brought the best-lookin’ one to work. It was no contest, really – mine was judged superior. I was modest and humble and said next to nothing. My fellow baker/staff member was incensed and being the most vocal member of the (union) department, called her rep to complain. The grounds? My “sway” with the staff (I had no sway, they hated me) gave me an unfair advantage, which was the only reason I won. The union, needing to do due diligence, phoned me for my “side.” I had so many real issues to deal with, Bananagate needed to be put to rest quickly, so I told them to just have their baker/member bring in a loaf and then, call me. I heard later that she did provide a loaf to them … but they never called me again. (2021) 2. The brie The wildest thing I’ve ever seen, from an academic wine and cheese event, is a person I didn’t recognize marching up to the cheese board, flipping an entire wheel of brie into her purse, and marching back out. I almost respect it for how gutsy it is, but it just shocked me that you’d do this without at least playing the game of pretending to be excited about the forthcoming book/new minor program/new dean of whatever. (2023) 3. The cheesecake I had a coworker who just hated me right off the bat. I never did anything to her but I seemed to be a special target for her. We had a potluck and I brought in mini orange cheesecakes with a burnt sugar top and this absolutely enraged her for some reason. She went in during set up and moved my platter to another table out of the way away from all the other food. Then she went around and told everyone about her cheesecake that she would make and how it was always from scratch. She was very seriously about her homemade cheesecake and how “other people” didn’t make cheesecake from scratch. She never asked me, but mine were scratch made as well. The cherry on top was she hadn’t even brought in a cheesecake. (2024) 4. The mistaken gift At my first job, we had a secret Santa and my friend drew my name. On the day of the event, he accidentally brought his boyfriend’s gift instead of the one for me. We get to the point where folks are opening gifts and he realizes his mistake. He literally tackled me like he was jumping on a grenade to stop me from opening the gift. The gift was a holiday themed butt plug. He explained, apologized, and brought my gift the next day. (2020) 5. The perfume My father’s story from a good 25 years ago. One time he’s telling us about what gifts they bought for all the staff. It was perfume (don’t get me started on the gendered nature of it, that’s a whole other thing) but one he didn’t recognize, and the salesperson from somewhere like Macy’s had “recommended” to him. He’s telling us this, and says it’s called something like “plah-sen-tay” like it’s French, he thinks (shades of A Christmas Story here). My mother and I start snickering. Really dad? She recommended it? And you said sure, sounds good? And he’s saying what, what? as we started laughing so hard we were crying and falling out of our seats at Boston Market … because he apparently had no idea he’d bought every woman on his staff PLACENTA perfume. Like something that had that in it, and it was maybe supposed to be a beauty aid? It was unclear, but we surmised that the salesperson had a truckload of this stuff to unload and could tell he had no idea what he was doing. He sits there horrified, and reflects, “Huh… i was wondering why people seemed a little weird about it. There was a lot of talking in hushed groups afterward.” (2021) 6. The mystery Our Christmas party was a catered lunch affair in the biggest conference room with the whole department invited. We were sipping and mingling before the meal when a woman I hadn’t met came up to me and started talking to me about how someone had been unfaithful to her. As she went on, she got more tearful and louder and louder until all the talk in the room died down and everyone was staring at the two of us. I had no idea what to do. It took awhile before someone else finally spoke and I gradually realized that the reason I didn’t know this coworker was because she wasn’t a coworker at all but a hired actress who was starting up one of those murder mystery games. I still shudder to remember it. (2021) 7. The beet salad I was at my first potluck at a new job, that I had moved to the midwest for, from the east coast. I was standing in line for food next to a coworker who mentioned he always brings his wife’s beet salad. I love beets and enthusiastically told him so. He pointed out his offering, and I eagerly put a big scoop on my plate. As I was doing so, I remember thinking something was off. It was a Jello beet salad. I struggled to get two bites down, and I’ve always remembered salad can mean many different things now. (2024) 8. The affair I wasn’t at this particular outing, but a married ex-team member who had moved to a new team just before Christmas had been invited with his new team on their Christmas outing. The ex-team member described in detail to his friend (in our very public shared tea room) that he had got off with a member of his new team at the Christmas outing. Afterwards he realized that his new manager had witnessed his indiscretion and he decided that the best thing to do was send a meeting request to his manager and coworker to discuss “their situation.” He could not understand why both had quietly declined the meeting. He then ranted about how his manager had quietly informed him that consensual relationships between peers were none of her business, but if either employee had concerns they needed to be raised through the proper channels. As the icing on the cake, he ended by giving a detailed account of how he had phoned his mom to ask if he should tell his wife about the affair and that they had decided together that it would only hurt her feelings. He has since left the company, citing that his new team had had an odd atmosphere. (2023) 9. The leftovers One of my previous jobs was as a cater-waiter, and one day I was called to an event that my company apparently did every year: an outdoor, catered buffet/barbecue lunch for a large company. At the team meeting during set up, our captain for the day informed us (with the look of a grizzled war vet riding back into the scene of a bloody defeat) that this company was notorious for staff members bringing tupperware and packing up “leftovers” for home. As catering staff, it was neither our job nor our place to keep this from happening, but it meant we would have to work extra hard to keep all the buffets stocked. My job for the day was to work as a runner, and I spent that entire day in constant flight from my buffet to the kitchen and back again with gigantic trays of food that were emptied almost the moment they were put down — as I recall, there were meant to be two or more “shifts” of workers coming to the barbecue, and we had rationed the main courses accordingly, which caused mayhem and dissent when the first shift ran out IMMEDIATELY. There was nothing we could do about it; we’d brought all of the food the company had paid us for. (2022) 10. The oil painting My coworker Donovan did a lot of art as a hobby, including oil painting and life drawing. As a joke one year, for our White Elephant party, he put in an oil painting he had done of his mother in the style of Napoleon. He put a note on the back stating something like “can be swapped for $25 Starbucks gift card,” but the person who ended up with it wanted the painting and wouldn’t give it back! That oil painting hung in the guy’s office for the rest of his time at my company. I can’t imagine taking it to a new company and having to explain that it’s an ex-coworker’s mother. (2024) 11. The playing cards My husband worked at a tech company just evolving beyond startup stage, and one year as part of the holiday gifts, they printed up company-branded decks of playing cards. Seems pretty innocuous, right? EXCEPT. They had the cute idea to use headshots of senior leadership for the face cards in the deck, broken out by gender and seniority. So they had four C-Suite men as the Aces, four VPs for Kings, four more high-ranking men as the Jacks… then apparently they couldn’t even come up with four women in any leadership role at all, so two of the Queens cards were just left BLANK. Oh, and the best part is they printed the headshots on the BACKS of the cards, so the deck isn’t even actually usable or playable. I still have it somewhere, though, for the sheer wtf of it all! (2022) 12. The hard-driving nuns and priests I worked for a catholic school some years ago where the teaching and support staff consisted of priests, nuns and laypeople. We decided to do a white elephant exchange at the staff Christmas party. Since most of the group had taken a literal vow of poverty, the gifts had to be below $5 and re-gifting was strongly encouraged, just bring the item to the party fully wrapped. We drew numbers and picked gifts but you could “steal” a gift if you had a higher number. There was one gift that was relatively big and the wrapping was very, very fancy so you know it was the most popular. We had nuns attempting to hide the gift with the skirts of their habits, priests making side deals on taking over the less popular mass times in exchange for the gift, it was hilarious to see how far they were willing to go to get this gift. It was all in good fun and no one devolved into tears over any of it. One of the older nuns ended up winning it and she did a victory lap around us holding it in the air. The gift ended up being a used pair of running shoes from one of the priests that was an avid runner. She did another victory lap wearing the shoes. (2019) The post the banana bread controversy, the witnessed indiscretion, and other stories of holidays at work appeared first on Ask a Manager. View the full article

Half a million families on universal credit will gain an average £5,000 a year each due to abolition of two-child limitView the full article

Hooboy, here we go again. Chevrolet has once more rolled out a tearjerker ad for the holidays. Created by ad agency Anomaly, “Memory Lane” follows an older couple on their annual holiday drive to the family cottage in their well-loved 1987 Suburban. The trip takes them back to holiday memories and moments of years past that helped build their family. We see the kids go from babies and toddlers to bickering back-seat siblings to near-silent teens, all on the way to meeting them again as adults. For just about any parent, this is an absolute field-goal kick to the cryballs. It’s a story that is specific to this fictional group, but a sentiment that will touch on similar memories for many viewers. It’s also continuing the brand’s streak of delivering an emotional, well-told family tale for the holidays since 2021. Chevrolet CMO Steve Majoros told Ad Age that the strategy is not the hard sell, but rather to steer into the brand’s 114-year history. “I’m sure people are going to say, ‘Oh, it’s the same formula and the same whatever,’” Majoros said. “You know what? They’d die to have the brand we have, and they would die to have the kind of connection we have with people, the legitimacy and credibility of our brand. So I’m not going to apologize one bit.” And why should he? Let other brands that desperately need awareness go full brain rot on TikTok. Here, Chevy is aiming to reinforce a reputation and legacy built over the past century with a creative strategy as solid as the classic cars and trucks featured in these spots. The brand’s emotional connection lives on through an ’87 Suburban, a ’78 Silverado truck (2024), ’72 Suburban (2023), ’57 Chevy Nomad (2022), and ’66 Chevy Impala (2021). If I were ranking Chevy’s top three tearjerker holiday ads, this year’s would be a close third. In second is 2023’s “A Time to Remember,” which the brand created in partnership with the Alzheimer’s Association. It follows a granddaughter’s drive to bring back some memories for her grandmother with a cruise around town. And in first place, last year’s “The Sanctuary.” Clocking in at more than five minutes, it’s a generational tale of fathers and sons that didn’t feel overly sappy but definitely got some tough guys choked up. Now, who’s cutting the onions? View the full article

Tucked in a two-sentence footnote in a voluminous court opinion, a federal judge recently called out immigration agents using artificial intelligence to write use-of-force reports, raising concerns that it could lead to inaccuracies and further erode public confidence in how police have handled the immigration crackdown in the Chicago area and ensuing protests. U.S. District Judge Sara Ellis wrote the footnote in a 223-page opinion issued last week, noting that the practice of using ChatGPT to write use-of-force reports undermines the agents’ credibility and “may explain the inaccuracy of these reports.” She described what she saw in at least one body camera video, writing that an agent asks ChatGPT to compile a narrative for a report after giving the program a brief sentence of description and several images. The judge noted factual discrepancies between the official narrative about those law enforcement responses and what body camera footage showed. But experts say the use of AI to write a report that depends on an officer’s specific perspective without using an officer’s actual experience is the worst possible use of the technology and raises serious concerns about accuracy and privacy. An officer’s needed perspective Law enforcement agencies across the country have been grappling with how to create guardrails that allow officers to use the increasingly available AI technology while maintaining accuracy, privacy and professionalism. Experts said the example recounted in the opinion didn’t meet that challenge. “What this guy did is the worst of all worlds. Giving it a single sentence and a few pictures — if that’s true, if that’s what happened here — that goes against every bit of advice we have out there. It’s a nightmare scenario,” said Ian Adams, assistant criminology professor at the University of South Carolina who serves on a task force on artificial intelligence through the Council for Criminal Justice, a nonpartisan think tank. The Department of Homeland Security did not respond to requests for comment, and it was unclear if the agency had guidelines or policies on the use of AI by agents. The body camera footage cited in the order has not yet been released. Adams said few departments have put policies in place, but those that have often prohibit the use of predictive AI when writing reports justifying law enforcement decisions, especially use-of-force reports. Courts have established a standard referred to as objective reasonableness when considering whether a use of force was justified, relying heavily on the perspective of the specific officer in that specific scenario. “We need the specific articulated events of that event and the specific thoughts of that specific officer to let us know if this was a justified use of force,” Adams said. “That is the worst case scenario, other than explicitly telling it to make up facts, because you’re begging it to make up facts in this high-stakes situation.” Private information and evidence Besides raising concerns about an AI-generated report inaccurately characterizing what happened, the use of AI also raises potential privacy concerns. Katie Kinsey, chief of staff and tech policy counsel at the Policing Project at NYU School of Law, said if the agent in the order was using a public ChatGPT version, he probably didn’t understand he lost control of the images the moment he uploaded them, allowing them to be part of the public domain and potentially used by bad actors. Kinsey said from a technology standpoint most departments are building the plane as it’s being flown when it comes to AI. She said it’s often a pattern in law enforcement to wait until new technologies are already being used and in some cases mistakes being made to then talk about putting guidelines or policies in place. “You would rather do things the other way around, where you understand the risks and develop guardrails around the risks,” Kinsey said. “Even if they aren’t studying best practices, there’s some lower hanging fruit that could help. We can start from transparency.” Kinsey said while federal law enforcement considers how the technology should be used or not used, it could adopt a policy like those put in place in Utah or California recently, where police reports or communications written using AI have to be labeled. Careful use of new tools The photographs the officer used to generate a narrative also caused accuracy concerns for some experts. Well-known tech companies like Axon have begun offering AI components with their body cameras to assist in writing incident reports. Those AI programs marketed to police operate on a closed system and largely limit themselves to using audio from body cameras to produce narratives because the companies have said programs that attempt to use visuals are not effective enough for use. “There are many different ways to describe a color, or a facial expression or any visual component. You could ask any AI expert and they would tell you prompts return very different results between different AI applications, and that gets complicated with a visual component,” said Andrew Guthrie Ferguson, a law professor at George Washington University Law School. “There’s also a professionalism questions. Are we OK with police officers using predictive analytics?” he added. “It’s about what the model thinks should have happened, but might not be what actually happened. You don’t want it to be what ends up in court, to justify your actions.” —Claudia Lauer, Associated Press View the full article

Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just good SEO.” Here’s the truth: When it comes to AI, the answer is rarely that simple. Are you trying to show up in ChatGPT or Google’s AI Overviews? Do you want the AI to recommend your brand or cite your content? Is the model pulling from training data or live web results? Each of those questions has a different approach. Trying to generalize only causes confusion. So, let’s skip the hype and get specific. This guide tests today’s biggest AI myths in SEO to uncover what’s true, what’s false, what’s complicated, and what all of it really means for your marketing strategy. 1. True or False: SEO Is Dead False. SEO still isn’t dead. It’s just harder than it used to be. AI Overviews are stealing clicks. Content volume has exploded. And search behavior has fragmented. But that doesn’t mean SEO is dead. What’s Actually Happening The global SEO market is still growing at 16.7% a year. And Google Search itself continues to expand, according to Exploding Topics. Also, so far it looks like AI tools are adding to search, not replacing it. A Semrush study of 260 billion clicks found that Google usage stays steady — and even increases — after people start using ChatGPT. That pattern makes sense when you think about how people actually use AI tools. If you ask ChatGPT for “the best email marketing tools,” you’ll get a solid starting list. But people often still return to Google afterward to compare pricing, read reviews, or see what others are saying. Here’s the catch: Sticking with traditional SEO alone is not a safe bet. Semrush data predicts that, if current trends continue, AI search will overtake traditional search by 2028. But even before AI went mainstream, people were searching beyond Google. Back in 2022, Google data showed that about 40% of younger users preferred TikTok and Instagram for local searches. Today, the search journey spans dozens of surfaces: Google, YouTube, TikTok, Reddit, Amazon, LinkedIn — and now, AI tools. SEO still drives discovery. It’s just one piece of a bigger visibility puzzle. The future isn’t search engine optimization. It’s search everywhere optimization — showing up wherever your audience looks for answers. Takeaway: SEO isn’t dead. It’s diversified. Win by thinking beyond Google. 2. True or False: AI SEO Is Just Good SEO True. And also false. The fundamentals of SEO still matter. But “just doing good SEO” won’t get you visibility in AI answers. That’s another AI myth. What’s Actually Happening Traditional SEO factors (metadata, structured HTML, schema markup, freshness) still help AI systems find your pages. But AI answer engines trust what others say about you more than what’s on your own site. AI analytics firm AirOps found that 85% of brand mentions in AI search come from third-party domains, not owned pages. But that doesn’t mean on-site SEO no longer matters. It’s the foundation of AI visibility. AI engines are more likely to cite technically clean, current pages. They look for: Metadata (title tags, meta descriptions, canonical tags) Freshness signals (updated dates, last-modified tags) Semantic HTML (clean heading hierarchy, proper use of <p> and <section>) Schema markup Side note: Google has confirmed that schema markup can help with AI visibility in its own products. It’s not a guarantee, but it’s smart technical hygiene. And it’s likely to become even more important as AI evolves. That means your ranking foundation still matters, but it’s no longer enough. AI visibility comes from combining: On-site clarity: Technically optimized, easy-to-parse content Off-site credibility: Brand associations built through mentions, citations, and expert recognition Takeaway: SEO fundamentals get you indexed. Off-site authority gets you cited. AI SEO is about expanding what “optimization” means beyond your own site. 3. True or False: All AI SEO Works the Same False. Marketers talk about “showing up in AI answers” like it’s one game. It’s not. Google dominates the search landscape so much that traditional SEO is pretty unified — one platform, one algorithm, one analytics dashboard. But there’s no single kind of AI visibility and no single playbook for earning it. What’s Actually Happening Every AI platform behaves slightly differently. They draw from unique data pipelines, weigh off-site signals differently, and credit sources in their own ways. For example, Google’s AI tools still echo its ranking system. Originality.AI found that many Google AI Overviews come from the top 10 ranking pages. Other platforms look completely different. Nearly 90% of ChatGPT citations come from pages ranked 21 or lower in Google. But for brand mentions (answers that refer to your company), ranking seems to have more of an impact on ChatGPT. Brands that rank on page one of Google show up more often in ChatGPT answers. Seer Interactive found a 0.65 correlation between high rankings and brand mentions. In other words, if HubSpot ranks on page one for “CRM software,” ChatGPT is more likely to name it when users ask for the best CRMs. Takeaway: Each platform plays by slightly different rules. Treat AI SEO like an ecosystem, not a checklist. 4. True or False: If You’re Cited by AI, You’ll Also Get Mentioned Mostly false. Mentions and citations aren’t the same thing — and one doesn’t guarantee the other. Mentions = when your brand appears in the answer Citations = when your content is trusted as a source You need both to stay visible long term. What’s Actually Happening If you had to choose, being mentioned matters more in the short term. When someone asks ChatGPT for “the best CRM for small businesses,” you want your brand to show up, even without a link. But long-term visibility compounds when you’re both seen and trusted. Brands that are both mentioned and cited appear 40% more often in repeat AI searches, AirOps found. And that’s harder than you might think. According to Semrush’s AI Visibility Index, fewer than 1 in 10 brands appear in AI answers as both mentioned and cited. Most only get one: they’re either mentioned without a link or cited without being named. For instance, if I look up “What’s the best HR software for small businesses?” I get the following response from ChatGPT: Of all the responses, only Rippling was mentioned as a good choice of software and cited as a source. Getting mentioned and cited consistently means playing a longer, smarter game. To win both, you need to shape the way AI systems talk about your brand. Earn mentions through off-site authority — PR, reviews, credible partnerships — and citations through trustworthy, reference-worthy content. Takeaway: Mentions get you visibility. Citations earn you trust. You need both to last. 5. True or False: AI Engines Don’t Care About E-E-A-T It’s complicated. AI engines tend to cite pages that look trustworthy: clear sourcing, visible citations, and credible domains. In other words, they look for the same things as Google’s quality control agents: experience, expertise, authoritativeness, trustworthiness (E-E-A-T). It’s possible to get short-term wins with content optimized for large language models (LLMs) that skip traditional E-E-A-T. But in the long term, trust signals still matter. What’s Actually Happening Google’s AI systems explicitly reference content quality and credibility when choosing what to cite. Their guidance on “helpful, reliable, people-first content” directly ties to E-E-A-T. That means E-E-A-T signals still influence what gets surfaced in AI Overviews. Outside Google, the pattern holds. Different models vary, but most lean toward higher-quality, more credible domains. For example, a 2025 study by PR platform Muck Rack found that 49% of AI citations came from trusted news outlets. It’s not a formal E-E-A-T score, but it points in the same direction: engines reward credibility. There are exceptions, though. This may be because of the query fan-out process. When AI engines use query fan-out, they break one question into many. If a short page or definition answers a single sub-question directly, it might get pulled into that specific part of an AI answer. Still, those are situational wins, not a replacement for authority. And there’s more nuance here: The Muck Rack study found that when questions got subjective — like asking for advice or step-by-step guidance — AI models pulled more from corporate blogs than authoritative news sources. And SurferSEO also found that AI overviews often cite community sources like YouTube, Reddit, and Quora. But, whether the LLMs are looking at official news sites, corporate blogs, or community sources, they consistently preferred credible content. Credibility takes different forms. But AI systems pull from sources people trust most, whether institutional or experiential. Clarity and organization make you easier to cite, but credibility will keep you there. Plus, E-E-A-T keeps your content people-friendly as well as AI-friendly. Takeaway: E-E-A-T still matters. It just needs to be paired with structured, clearly scoped content that AI systems can read and reuse. 6. True or False: Content Recency Matters Even More for AI Visibility Mostly true. Keeping content up to date has always been best-practice SEO. And it’s also important for AI visibility on most of the public platforms. But the relationship between freshness and visibility isn’t one-size-fits-all. What’s Actually Happening Seer Interactive found that nearly 65% of AI bot visits go to content published in the last 12 months. I checked this out for myself using ChatGPT. I asked the query: How do I create an AI-optimized content strategy? Then, I asked: Can you show me the sources you used for that answer? And it returned: The earliest resource was from 2023. (It didn’t find a date for the Airtable and RevvGrowth articles because they weren’t “visible in the header.”) Finally, I asked why it chose those sources to answer the question. It returned: Note: It listed recency as its top criteria. But there’s some variation in how important recency is. Seer Interactive found that freshness matters most in fields like finance, HR, and tax, where outdated data loses credibility fast. In travel, the window is broader. Evergreen guides (“best destinations for weekend city breaks”) still perform, but regular updates help maintain visibility. And in energy, for example, relevance often beats recency. Educational, evergreen pages (“green vs. renewable energy”) continue attracting AI hits years after publication. Even instructional content in slow-moving niches can perform long after it’s published. Seer found AI bots still visiting decking tutorials written 10–15 years ago — proof that quality evergreen content can still hold its ground. Takeaway: Fresh content gets more bot activity. But credible, well-maintained evergreen pages still win trust. Especially when they’re the best answer for the human behind the query. 7. True Or False: Long-Form Content Is Pointless to Create Now False. Many marketers are making a simple mistake: They hear “AI prefers short answers” and conclude “AI prefers short content.” AI is more likely to use or cite content that is structured so it’s easy to understand. But that’s not about length. That’s about structure. What’s Actually Happening AI systems don’t skip long pieces. They skip messy pieces. Content passages with clear headings helps models scan, interpret, and extract the right snippets. There’s nothing to say your content needs to be short. Example: Ask ChatGPT for “the best resources to learn SEO,” and you’ll often see Backlinko mentioned. Those guides are deep, not brief. They’re cited because they give a complete answer in a format both humans and models can follow. Long-form content also compounds your odds of being mentioned. AI visibility is a probability game. The more your content earns human discussion, the more likely it is to appear when AI answers a question. And humans don’t rave about shallow content. People share and reference the pieces that teach them something new: frameworks, research, comparisons, stories. Cutting them down for AI only strips out the context that makes your brand trustworthy. Takeaway: Long-form isn’t outdated. It’s still a way to build authority, trust, and the kind of signal both readers and AI models rely on. 8. True or False: You Should Skip the ToFu Content Now False. This is one of the most persistent AI myths in content marketing. “If AI answers everything, why bother with top-of-funnel (ToFu)?” But ToFu content still matters. It just has a new job. In the past, you could publish a big guide like “What Is SEO?” and watch it climb the rankings. Those broad, educational posts drove traffic because people had to click through to learn. Now, AI Overviews and large language models answer those same questions right on the results page. But that doesn’t mean top-of-funnel content is dead. It just means it’s working differently. What’s Actually Happening ToFu content isn’t the traffic engine it once was. But it still powers two things your marketing ecosystem depends on: awareness and authority. ToFu Builds Awareness ToFu content helps new audiences discover your brand, even if they don’t click. When someone searches “What is the best time to send marketing emails?” and sees your brand name in a featured snippet or short summary, that’s still visibility. It’s like a digital billboard. People might not visit your site right away, but they’ll start to recognize your name the next time they see it. The more consistently your brand shows up around key industry topics, the more familiar it feels to your future buyers. That awareness pays off later when they’re comparing vendors or deciding who to trust. ToFu Earns Credibility Google and AI systems both reward depth of coverage. They look for brands that explain an entire topic — not just their own product. A Search Engine Land analysis of 8,000 AI citations found that AI systems repeatedly pull from in-depth, trusted sources, not surface-level articles. If your site only has bottom-of-funnel pages like “Why Choose [Your Product],” algorithms see a narrow view. But when you also publish foundational explainers and educational content, it shows that your brand understands the full landscape. That matters for AI visibility too. Takeaway: ToFU content strengthens your overall site signals. Even if ToFu posts don’t drive conversions, they reinforce your brand’s expertise across the funnel. 9. True Or False: You Should Publish 10x More Content with AI False. In theory, more content should mean more visibility. In practice, that’s not what’s happening. Teams feel pressure to publish faster because AI makes production easier. But volume isn’t the same as reach. Most scaled AI content dies in search before it ever earns authority. What’s Actually Happening Graphite, an AI growth agency, found that AI-generated articles overtook human-written ones in late 2024. But growth has stalled since then. Maybe because marketers have learned a simple truth: Those posts rarely show up in Google results or AI citations, as Graphite’s research shows. AI content may be faster and cheaper, but it’s not being seen. Publishing in bulk can give a brief traffic lift. More indexed pages mean more impressions — for a moment. But that growth rarely lasts. Google’s March 2024 Core and Spam Updates cracked down on scaled content. AI platforms seem to be taking the same approach. They reward original insight and authority, not sheer output. Takeaway: If you want visibility in both Google and AI search, slow down and build credibility. 10. True or False: High-Quality Content Is All You Need to Appear in LLMs It’s more complicated than that. Many marketers assume that if they simply create great content, AI tools like ChatGPT, Perplexity, or Gemini will automatically surface it. But “great” isn’t enough. High-quality content is a requirement. It’s what gets your pages seen, crawled, and trusted in the first place. But visibility in AI search depends on something bigger: how consistently your brand is referenced and recognized across the web. What’s Actually Happening LLMs generate responses using two data sources: Training data: The static dataset the model was trained on months (or years) ago The live web: Real-time crawling and retrieval from indexed pages, like Google AI Overviews or Perplexity Each system rewards a different kind of visibility, and each treats “quality” in its own way. Training-data systems reward brand association. When a model relies on its training data, it draws on patterns it has already learned. That includes which brands are consistently associated with which topics. If your brand’s name and theme appear together across thousands of credible pages, that association becomes part of the model’s long-term memory. For example, Canva is strongly associated with “simple design.” So, if you ask ChatGPT “What is the simplest design program?” it’s probably going to answer Canva. That’s how brands build “semantic ownership” of an idea. Over time, those associations become the model’s defaults, a durable moat that competitors can’t easily displace. Quality still matters here. It determines whether people read, share, and cite your work — the human behaviors that create the signals AI later learns from. Meanwhile, web-indexed systems reward structure and authority. When an AI system relies on live web data, the process looks more like search. Models retrieve pages in real time, parse structure, and extract concise, factual snippets. In this environment, “quality” means clarity, structure, and credibility. For example, if someone asks an AI tool “best CRM software for small business,” the model pulls from pages that look like strong search results. In this case, that would probably be list posts with clear headings, comparison tables, and trustworthy sources. A messy blog without structure or citations wouldn’t make the cut. Takeaway: High-quality content is your ticket in, not your winning hand. Authority, structure, relevancy, and consistent brand signals are what actually get you cited in LLM answers. How to Level Up Your SEO Strategy for AI Visibility You’ve seen the myths. You understand the reality. Now, here’s what to actually do about it. The good news? You don’t need to blow up your entire SEO strategy. Most of what you’re already doing still works. You just need to expand where you’re looking and what you’re measuring. Start Measuring What You Can’t See Your analytics are lying to you by omission. When someone discovers your brand through ChatGPT and visits you three days later, it shows up as direct traffic or a branded search. Zero attribution to the AI mention that started the journey. So you’ll need to: Track the indirect signals. Rising branded searches while organic clicks decline? That could be LLM discovery. Direct traffic holding steady despite fewer Google clicks? Same thing. Sales calls where prospects say “found you through AI”? You’re getting cited. Use dedicated AI tracking tools. Options include Peek.ai and ZipTie.Dev. For more comprehensive features, Semrush Enterprise AIO is a good option, especially if you need full-funnel visibility and advanced reporting. Further reading: 5 LLM Visibility Tools to Track Your Brand in AI Search Build Authority in Overlooked Spaces Build authority in the long-tail spaces where AI systems are already mining for answers. Pick one narrow topic and own it completely. Not “email marketing” — think “email deliverability for SaaS companies sending 100K+ messages monthly.” To understand the types of prompts your audience uses in LLMs, use the Semrush AI Visibility Toolkit. It surfaces real prompts from a large database and organizes them by search intent. Publish multiple angles: beginner guides, advanced tactics, case studies, and common mistakes. When AI systems look for expertise on that specific topic, you want your brand to dominate the conversation. Get Cited Where Your Competitors Already Are LLMs pull from expert clusters: groups of authorities that consistently appear together. Here’s how to join that circle: Guest post strategically: Target sites that already cite your competitors in AI answers Participate in expert roundups: Even without a backlink, these mentions feed the associative web that LLMs learn from Show up in communities: A thoughtful Reddit comment or detailed LinkedIn post can carry citation weight Create Content Worth Citing Be structured, not short. Use clear headings that answer sub-questions directly. Chunk each section so that it can stand alone. Maintain E-E-A-T signals. Experience, expertise, authoritativeness, and trustworthiness still matter, especially for Google’s AI tools. But pair them with clearly scoped content that AI systems can easily read and reuse. And keep it fresh. Update stats, examples, and screenshots regularly. Get Your Teams Working Together Getting cited in AI answers is a team sport. The foundation starts with three teams working in sync: Developers make your site technically accessible — clean crawlability, proper structured data, fresh metadata SEOs structure content so AI can extract it — clear heading hierarchies, scannable paragraphs, strategic schema markup Content teams create information worth extracting — genuine expertise, original insights, regular updates Further reading: Check out AI Optimization: How to Rank in AI Search for more on cross-functional strategy. Let Your Community Build Your Authority When customers share your insights in Reddit threads or LinkedIn comments, they’re creating citation pathways that AI systems discover and value. Create frameworks and original research people want to reference. Show up where your audience hangs out. Contribute genuine expertise in forums and communities. Every thoughtful answer associates your brand with your core topics. Don’t Abandon What’s Working Organic search remains a primary traffic driver — about 44% of visits in the U.S. in Oct 2025, according to SE Ranking. So it’s a good idea to keep up your best-practice on-page SEO habits. Keep optimizing site structure. Fix technical issues. Build backlinks from credible domains. Think of LLM optimization as an expansion strategy, not a replacement. Focus on Influence, Not Just Traffic Traditional SEO measurement focuses on clicks and conversions. LLM visibility measurement focuses on influence created. Track metrics that matter for long-term influence: Visibility score changes across different LLM models Branded search growth (the downstream effect of AI discovery) Market share shifts vs. competitors in AI answers When you see visibility increases, correlate them with branded search spikes in Google Search Console (GSC) to estimate real business impact. AI SEO: Trust Data Over Hype LLMs are evolving fast. So are the rules that shape visibility. That’s why myths about AI don’t hold up. The truth is more nuanced. So don’t chase every new “AI SEO hack.” Follow marketers whose opinion you already trust. Then test, track, and adapt based on what actually moves the needle for your brand. Want to go deeper? Check out our full AI Search Strategy Guide and learn how to get your brand both mentioned and cited. The post AI SEO Myths, Debunked: A No-BS Guide For Marketers appeared first on Backlinko. View the full article

A business service franchise is a unique model that provides specialized professional services, such as consulting or marketing, under a well-known brand. This structure allows franchisees to benefit from a tested business plan, thorough support, and training, which can greatly lower startup costs compared to traditional franchises. Comprehending how these franchises operate, along with their advantages and potential drawbacks, is vital for anyone considering this investment opportunity. What should you know before making a decision? Key Takeaways A business service franchise is a structured model providing specialized services like consulting, marketing, and administrative support under a recognized brand. Franchisees benefit from a proven business model, operational support, and training, allowing for lower startup costs compared to traditional franchises. Franchise agreements define the responsibilities of both the franchisee and franchisor, including initial fees and ongoing royalties. Access to proprietary tools and ongoing training enhances efficiency and service delivery while adapting to local market needs. Franchisees face advantages like brand recognition and demand for services, but must also consider ongoing royalty fees and limited customization options. Defining a Business Service Franchise When you think about a business service franchise, it’s important to understand that it’s more than just a brand; it’s a structured model that delivers professional services to other companies. This type of franchise focuses on providing specialized services like consulting, marketing, and administrative support. By operating under an established brand, franchisees benefit from a pre-existing business model, which includes operational support and training, making it easier for you to offer these services effectively. Startup costs are typically lower than traditional retail franchises, making it an attractive option for entrepreneurs with moderate capital. Furthermore, as demand grows for external expertise, investing in a business services franchise could be a strategic move for future success in the business environment. Key Features of Business Service Franchises Comprehending the key features of business service franchises can help you appreciate their unique advantages. These franchises offer specialized services like consulting, marketing, and professional support, catering to diverse industries. One significant benefit is the lower startup costs compared to traditional retail franchises, making them appealing for franchisees with moderate capital. You’ll also discover that established brand recognition aids in building customer trust and speeding up customer acquisition. Furthermore, ongoing support from franchisors often includes training and marketing assistance, ensuring high service standards and operational efficiency. Finally, the flexible operational model allows you to adapt services based on local market needs as you follow the franchisor’s proven business system, enhancing your chances for success. How Business Service Franchises Operate Business service franchises operate by providing franchisees with a well-established brand and a blueprint for success, which includes proven operational systems and thorough training. You’ll typically pay an initial franchise fee and ongoing royalties, possibly contributing to a marketing fund. The franchise agreement clearly outlines both your responsibilities and those of the franchisor, ensuring consistency and quality of service. Access to proprietary tools for streamlined operations Ongoing training to improve your skills A supportive network of fellow franchisees for collaboration Many service franchises leverage technology and digital platforms, enabling you to efficiently manage your operations and engage clients effectively. This all-encompassing support helps you deliver services like consulting and marketing across various industries successfully. Types of Business Service Franchises In the domain of service-oriented franchises, you’ll find a diverse array of options that cater to various operational needs and industries. Business service franchises encompass consulting, marketing, IT support, and professional services, offering specialized solutions in the B2B sector. Popular examples include Regus, which provides office space and coworking; Fastsigns, known for sign and graphics solutions; and Midas, specializing in automotive services. These franchises typically require lower startup costs compared to retail franchises, making them accessible for many aspiring franchisees. Furthermore, franchisees benefit from robust training programs and ongoing support from franchisors, ensuring they maintain high service standards and build customer trust. This structure enables effective delivery of services under a recognized brand, contributing to overall market success. Advantages of Investing in a Business Service Franchise Investing in a business service franchise presents several compelling advantages that can make it an attractive option for aspiring entrepreneurs. With lower startup costs compared to traditional retail franchises, you can enter the market with moderate capital. Furthermore, these franchises benefit from proven business models, which minimize risks and build customer trust. Access to extensive training and ongoing support Growing demand for business services, like consulting Rapid customer base establishment through brand recognition Moreover, mobile franchise business opportunities enable flexibility and adaptability in response to market needs. The established marketing strategies of recognized brands help you generate revenue quickly, making it easier to achieve profitability and explore further market expansion. Disadvantages of Running a Business Service Franchise Though owning a business service franchise can offer several benefits, there are also notable disadvantages that potential franchisees should consider. High initial startup costs, ongoing royalty fees, and limited operational flexibility can hinder your profitability and growth potential. Here’s a quick look at some of the main drawbacks: Disadvantage Description Ongoing Royalty Fees Fees range from 4.6% to 12.5% of sales. Limited Flexibility Restrictions on customizing services for local needs. High Initial Costs Startup fees can exceed $100,000. Brand Dependence Your success is tied to the franchisor’s reputation. In mobile franchise opportunities, these factors can particularly affect your ability to adapt and thrive in changing markets. Choosing the Right Business Service Franchise Selecting the right business service franchise requires careful reflection and a clear comprehension of your own skills and interests. Start by evaluating how well you align with the franchise’s operational requirements. Here are key points to take into account: Research available franchise options using databases to compare costs. Engage with current franchise owners for insights on daily operations. Review the Franchise Disclosure Document (FDD) for financial commitments. If you’re interested in a mobile franchise, assess the level of support and training provided by the franchisor, as ongoing assistance in marketing and operations is crucial for success. Frequently Asked Questions What Is a Business Franchise and How Does It Work? A business franchise allows you to operate under an established brand, using its business model and systems. You’ll pay an initial franchise fee and ongoing royalties, which typically range from 4% to 8% of your gross sales. The Franchise Disclosure Document (FDD) provides essential information about the franchise, including financial performance and support. This structure reduces risks compared to starting independently, making it an appealing option for aspiring entrepreneurs. Why Does It Only Cost $10k to Own a Chick-Fil-A Franchise? It costs only $10,000 to own a Chick-fil-A franchise since the company covers most startup expenses, including construction and equipment, which can exceed $1 million. This low initial fee allows franchisees to focus on managing their restaurants rather than worrying about hefty investments. Nevertheless, you’ll need to commit to operating for at least 15 hours daily and align with the brand’s values, as Chick-fil-A retains ownership of the restaurant property. What Is the Downside to a Franchise? The downsides to a franchise can be significant. You’ve got high startup costs, often ranging from thousands to millions, depending on the brand. Ongoing royalty fees cut into your profits, typically between 4.6% and 12.5%. You’ll furthermore face limited control over operations, as you must follow the franchisor’s rules. Moreover, securing financing can be challenging, and inaccurate information from the franchisor might impact your franchise’s success and value. Do I Need an LLC to Open a Franchise? You don’t need an LLC to open a franchise, but it’s highly recommended. Forming an LLC protects your personal assets from business liabilities, which is essential in the service industry. It furthermore improves your credibility with clients and vendors. In addition, operating as an LLC can offer tax benefits by passing profits and losses through to your personal tax return. Conclusion In conclusion, a business service franchise offers a structured approach to providing professional services under a recognized brand, benefiting from established operational frameworks and support. By comprehending the various types, advantages, and challenges associated with these franchises, you can make informed decisions about your investment. Choosing the right franchise aligns with your skills and market opportunities, allowing you to leverage the franchisor’s expertise for growth. Overall, this model can be a viable option for aspiring entrepreneurs. Image via Google Gemini This article, "What Is a Business Service Franchise and How Does It Work?" was first published on Small Business Trends View the full article

A business service franchise is a unique model that provides specialized professional services, such as consulting or marketing, under a well-known brand. This structure allows franchisees to benefit from a tested business plan, thorough support, and training, which can greatly lower startup costs compared to traditional franchises. Comprehending how these franchises operate, along with their advantages and potential drawbacks, is vital for anyone considering this investment opportunity. What should you know before making a decision? Key Takeaways A business service franchise is a structured model providing specialized services like consulting, marketing, and administrative support under a recognized brand. Franchisees benefit from a proven business model, operational support, and training, allowing for lower startup costs compared to traditional franchises. Franchise agreements define the responsibilities of both the franchisee and franchisor, including initial fees and ongoing royalties. Access to proprietary tools and ongoing training enhances efficiency and service delivery while adapting to local market needs. Franchisees face advantages like brand recognition and demand for services, but must also consider ongoing royalty fees and limited customization options. Defining a Business Service Franchise When you think about a business service franchise, it’s important to understand that it’s more than just a brand; it’s a structured model that delivers professional services to other companies. This type of franchise focuses on providing specialized services like consulting, marketing, and administrative support. By operating under an established brand, franchisees benefit from a pre-existing business model, which includes operational support and training, making it easier for you to offer these services effectively. Startup costs are typically lower than traditional retail franchises, making it an attractive option for entrepreneurs with moderate capital. Furthermore, as demand grows for external expertise, investing in a business services franchise could be a strategic move for future success in the business environment. Key Features of Business Service Franchises Comprehending the key features of business service franchises can help you appreciate their unique advantages. These franchises offer specialized services like consulting, marketing, and professional support, catering to diverse industries. One significant benefit is the lower startup costs compared to traditional retail franchises, making them appealing for franchisees with moderate capital. You’ll also discover that established brand recognition aids in building customer trust and speeding up customer acquisition. Furthermore, ongoing support from franchisors often includes training and marketing assistance, ensuring high service standards and operational efficiency. Finally, the flexible operational model allows you to adapt services based on local market needs as you follow the franchisor’s proven business system, enhancing your chances for success. How Business Service Franchises Operate Business service franchises operate by providing franchisees with a well-established brand and a blueprint for success, which includes proven operational systems and thorough training. You’ll typically pay an initial franchise fee and ongoing royalties, possibly contributing to a marketing fund. The franchise agreement clearly outlines both your responsibilities and those of the franchisor, ensuring consistency and quality of service. Access to proprietary tools for streamlined operations Ongoing training to improve your skills A supportive network of fellow franchisees for collaboration Many service franchises leverage technology and digital platforms, enabling you to efficiently manage your operations and engage clients effectively. This all-encompassing support helps you deliver services like consulting and marketing across various industries successfully. Types of Business Service Franchises In the domain of service-oriented franchises, you’ll find a diverse array of options that cater to various operational needs and industries. Business service franchises encompass consulting, marketing, IT support, and professional services, offering specialized solutions in the B2B sector. Popular examples include Regus, which provides office space and coworking; Fastsigns, known for sign and graphics solutions; and Midas, specializing in automotive services. These franchises typically require lower startup costs compared to retail franchises, making them accessible for many aspiring franchisees. Furthermore, franchisees benefit from robust training programs and ongoing support from franchisors, ensuring they maintain high service standards and build customer trust. This structure enables effective delivery of services under a recognized brand, contributing to overall market success. Advantages of Investing in a Business Service Franchise Investing in a business service franchise presents several compelling advantages that can make it an attractive option for aspiring entrepreneurs. With lower startup costs compared to traditional retail franchises, you can enter the market with moderate capital. Furthermore, these franchises benefit from proven business models, which minimize risks and build customer trust. Access to extensive training and ongoing support Growing demand for business services, like consulting Rapid customer base establishment through brand recognition Moreover, mobile franchise business opportunities enable flexibility and adaptability in response to market needs. The established marketing strategies of recognized brands help you generate revenue quickly, making it easier to achieve profitability and explore further market expansion. Disadvantages of Running a Business Service Franchise Though owning a business service franchise can offer several benefits, there are also notable disadvantages that potential franchisees should consider. High initial startup costs, ongoing royalty fees, and limited operational flexibility can hinder your profitability and growth potential. Here’s a quick look at some of the main drawbacks: Disadvantage Description Ongoing Royalty Fees Fees range from 4.6% to 12.5% of sales. Limited Flexibility Restrictions on customizing services for local needs. High Initial Costs Startup fees can exceed $100,000. Brand Dependence Your success is tied to the franchisor’s reputation. In mobile franchise opportunities, these factors can particularly affect your ability to adapt and thrive in changing markets. Choosing the Right Business Service Franchise Selecting the right business service franchise requires careful reflection and a clear comprehension of your own skills and interests. Start by evaluating how well you align with the franchise’s operational requirements. Here are key points to take into account: Research available franchise options using databases to compare costs. Engage with current franchise owners for insights on daily operations. Review the Franchise Disclosure Document (FDD) for financial commitments. If you’re interested in a mobile franchise, assess the level of support and training provided by the franchisor, as ongoing assistance in marketing and operations is crucial for success. Frequently Asked Questions What Is a Business Franchise and How Does It Work? A business franchise allows you to operate under an established brand, using its business model and systems. You’ll pay an initial franchise fee and ongoing royalties, which typically range from 4% to 8% of your gross sales. The Franchise Disclosure Document (FDD) provides essential information about the franchise, including financial performance and support. This structure reduces risks compared to starting independently, making it an appealing option for aspiring entrepreneurs. Why Does It Only Cost $10k to Own a Chick-Fil-A Franchise? It costs only $10,000 to own a Chick-fil-A franchise since the company covers most startup expenses, including construction and equipment, which can exceed $1 million. This low initial fee allows franchisees to focus on managing their restaurants rather than worrying about hefty investments. Nevertheless, you’ll need to commit to operating for at least 15 hours daily and align with the brand’s values, as Chick-fil-A retains ownership of the restaurant property. What Is the Downside to a Franchise? The downsides to a franchise can be significant. You’ve got high startup costs, often ranging from thousands to millions, depending on the brand. Ongoing royalty fees cut into your profits, typically between 4.6% and 12.5%. You’ll furthermore face limited control over operations, as you must follow the franchisor’s rules. Moreover, securing financing can be challenging, and inaccurate information from the franchisor might impact your franchise’s success and value. Do I Need an LLC to Open a Franchise? You don’t need an LLC to open a franchise, but it’s highly recommended. Forming an LLC protects your personal assets from business liabilities, which is essential in the service industry. It furthermore improves your credibility with clients and vendors. In addition, operating as an LLC can offer tax benefits by passing profits and losses through to your personal tax return. Conclusion In conclusion, a business service franchise offers a structured approach to providing professional services under a recognized brand, benefiting from established operational frameworks and support. By comprehending the various types, advantages, and challenges associated with these franchises, you can make informed decisions about your investment. Choosing the right franchise aligns with your skills and market opportunities, allowing you to leverage the franchisor’s expertise for growth. Overall, this model can be a viable option for aspiring entrepreneurs. Image via Google Gemini This article, "What Is a Business Service Franchise and How Does It Work?" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. Follow our live blog to stay up-to-date on the best sales we find. Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more. Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox. Sales are accurate at the time of publication, but prices and inventory are always subject to change. Black Friday is already in full swing, with many tech products hitting record low prices. A surprising deal is on the latest AirPods Max, which were refreshed last year during the Apple Event in September. Apple has updated them with personalized spatial audio support, new colors, and a USB-C port. The latest AirPods Max offers one of the highest-tier listening experiences but is also one of the most expensive headphones you can buy, normally at half a grand. This update was long-awaited, and now you can get them for $399 (originally $449), a record-low price according to price-checking tools. Apple AirPods Max Wireless Over-Ear Headphones, Pro-Level Active Noise Cancellation, Transparency Mode, Personalized Spatial Audio, USB-C Charging, Bluetooth Headphones for iPhone - Midnight $399.99 at Amazon $549.00 Save $149.01 Get Deal Get Deal $399.99 at Amazon $549.00 Save $149.01 When the AirPods Max came out in 2020, there wasn't a lot of competition for headphones that could do active noise-cancelling (ANC) and ambient awareness and provide top-tier audio as well. These days, there's stiff competition in all of those categories, especially at this price point. However, buying AirPods Max is a statement. Even though they don't have the Apple logo, you're paying a premium price for the recognition. If that's what you're after, these headphones are it. When it comes to features, the AirPods Max aren't jam-packed. But the few they do have are excellent quality (on-brand from Apple's minimalist standard). They are one of the best ANC headphones you can buy (they don't give you that weird pressure sensation when you turn them on), have very good ambient awareness to hear your surroundings well, have adaptive EQ and spatial audio, which adjusts the audio automatically to you and your environment, and hands-free Siri, according to PCMag's "excellent" review. Some of the downsides are that they are heavier than regular headphones, at 13.6 ounces. This comes from the use of metal for the design material. You also can't manually adjust the EQ to your liking, so if you don't like the sound signature, you're out of luck. Finally, the smart case it comes with is ugly and doesn't protect the mesh that rests on your head (a delicate part of the headphones). You also need that smart case to put your headphones in "sleep" mode so your 20 hours of battery aren't drained. Does Apple do Black Friday?Yes, Apple participates in Black Friday, though you may want to compare their sales with other retailers like Best Buy and Walmart. Apple is offering an exclusive $250 gift card for eligible purchases, but so far, the best Black Friday sale on an Apple product is the M4 MacBook on sale for cheaper than ever. Does Amazon have Black Friday deals?Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it. What stores have the best sales on Black Friday?Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $274.00 (List Price $349.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Sony WH-1000XM5 — $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) NEW Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base — $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00) WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99) Deals are selected by our commerce team View the full article

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In a year characterized by transformative fashion statements and cultural shifts, eBay has unveiled its Watchlist trend report, providing valuable insights for small business owners navigating the dynamic fashion landscape. The report reveals how shopping habits reflected in buying behaviors and search trends for various fashion brands and styles in 2025, which can directly impact inventory decisions for small businesses. Brie Welch, eBay’s stylist, emphasized the relevance of pre-loved items, stating, “This season, people are embracing the beauty of pre-loved style by choosing pieces that feel personal, meaningful, and sustainable.” With eBay spotlighting the allure of second-hand shopping, small business owners can consider integrating vintage or pre-loved items into their offerings to attract an increasingly eco-conscious consumer base. Key insights emerging from the report indicate that brands like Louis Vuitton and Gucci maintain tremendous popularity, with 13 Louis Vuitton items listed every minute. Meanwhile, up-and-coming brands like KidSuper and LUAR reported extraordinary growth year-over-year, showing that diverse inventory choices can appeal to both established luxury seekers and more avant-garde shoppers. For small businesses, keeping an eye on these trends can guide strategic purchasing and inventory diversification. One fascinating trend is the impact of pop culture on shopping behaviors. For example, Taylor Swift’s recent engagement photos sent Cartier Santos Demoiselle searches soaring by 194%. Small business owners should consider how relevant cultural moments might influence purchasing trends, as leveraging such events in marketing strategies can engage potential buyers effectively. As the year approaches holiday peak shopping, eBay’s report identifies several compelling fashion themes that could shape holiday offerings. The “High Shine” trend is marked by increased interest in metallic and embellished pieces, with searches for Seiko rhinestone watches soaring by 983%. This shift towards standout accessories presents an opportunity for retailers to highlight similar items, significantly enhancing their appeal to customers looking for festive and eye-catching gifts. In terms of practicality, trends like “Cozy Luxury” showcase a blend of comfort with sophistication. Searches for items like suede penny loafers and embellished slippers grew by 47% and 98%, respectively. For small business owners, stocking versatile products that resonate with this trend could meet growing consumer demand for stylish yet comfortable options, particularly relevant during the colder months. Moreover, as bright coats and funnel-neck jackets surged in popularity by 365% and 136%, respectively, the “Loud Layers” trend indicates a desire for outerwear that makes a statement. Small retailers might find success by curating bold outerwear selections, positioning them as essential purchases for the season. Rich jewel tones also emerged as popular choices, with searches for colors reflective of gemstones on the rise. Involving these hues in holiday collections could resonate well with shoppers, as many start their gift shopping during this period. Small business owners should monitor these color trends closely to ensure their product ranges align with customer interests. Despite the potential benefits, small business owners should also consider challenges that may arise from the evolving market conditions illustrated in the eBay report. The notable growth of established brands might pose competition, leading small businesses to differentiate themselves through unique offerings or customizations. Understanding the balance between popular items and distinctive choices will be critical in this competitive landscape. Ultimately, eBay’s Watchlist trend report is not just a reflection of 2025’s fashion narrative—it serves as a resource for small business owners looking to refine their strategies. By harnessing insights from consumer trends, seasonality, and cultural milestones, smaller retailers can adapt their approaches to meet emerging demands while capturing the essence of what makes each sale special. For a deeper dive into the trends that defined 2025 and what’s upcoming, eBay encourages interested parties to explore the full report at eBay Watchlist trend report. Image via Google Gemini This article, "eBay Unveils 2025 Fashion Trends: Vintage Revivals and Holiday Styles" was first published on Small Business Trends View the full article

In a year characterized by transformative fashion statements and cultural shifts, eBay has unveiled its Watchlist trend report, providing valuable insights for small business owners navigating the dynamic fashion landscape. The report reveals how shopping habits reflected in buying behaviors and search trends for various fashion brands and styles in 2025, which can directly impact inventory decisions for small businesses. Brie Welch, eBay’s stylist, emphasized the relevance of pre-loved items, stating, “This season, people are embracing the beauty of pre-loved style by choosing pieces that feel personal, meaningful, and sustainable.” With eBay spotlighting the allure of second-hand shopping, small business owners can consider integrating vintage or pre-loved items into their offerings to attract an increasingly eco-conscious consumer base. Key insights emerging from the report indicate that brands like Louis Vuitton and Gucci maintain tremendous popularity, with 13 Louis Vuitton items listed every minute. Meanwhile, up-and-coming brands like KidSuper and LUAR reported extraordinary growth year-over-year, showing that diverse inventory choices can appeal to both established luxury seekers and more avant-garde shoppers. For small businesses, keeping an eye on these trends can guide strategic purchasing and inventory diversification. One fascinating trend is the impact of pop culture on shopping behaviors. For example, Taylor Swift’s recent engagement photos sent Cartier Santos Demoiselle searches soaring by 194%. Small business owners should consider how relevant cultural moments might influence purchasing trends, as leveraging such events in marketing strategies can engage potential buyers effectively. As the year approaches holiday peak shopping, eBay’s report identifies several compelling fashion themes that could shape holiday offerings. The “High Shine” trend is marked by increased interest in metallic and embellished pieces, with searches for Seiko rhinestone watches soaring by 983%. This shift towards standout accessories presents an opportunity for retailers to highlight similar items, significantly enhancing their appeal to customers looking for festive and eye-catching gifts. In terms of practicality, trends like “Cozy Luxury” showcase a blend of comfort with sophistication. Searches for items like suede penny loafers and embellished slippers grew by 47% and 98%, respectively. For small business owners, stocking versatile products that resonate with this trend could meet growing consumer demand for stylish yet comfortable options, particularly relevant during the colder months. Moreover, as bright coats and funnel-neck jackets surged in popularity by 365% and 136%, respectively, the “Loud Layers” trend indicates a desire for outerwear that makes a statement. Small retailers might find success by curating bold outerwear selections, positioning them as essential purchases for the season. Rich jewel tones also emerged as popular choices, with searches for colors reflective of gemstones on the rise. Involving these hues in holiday collections could resonate well with shoppers, as many start their gift shopping during this period. Small business owners should monitor these color trends closely to ensure their product ranges align with customer interests. Despite the potential benefits, small business owners should also consider challenges that may arise from the evolving market conditions illustrated in the eBay report. The notable growth of established brands might pose competition, leading small businesses to differentiate themselves through unique offerings or customizations. Understanding the balance between popular items and distinctive choices will be critical in this competitive landscape. Ultimately, eBay’s Watchlist trend report is not just a reflection of 2025’s fashion narrative—it serves as a resource for small business owners looking to refine their strategies. By harnessing insights from consumer trends, seasonality, and cultural milestones, smaller retailers can adapt their approaches to meet emerging demands while capturing the essence of what makes each sale special. For a deeper dive into the trends that defined 2025 and what’s upcoming, eBay encourages interested parties to explore the full report at eBay Watchlist trend report. Image via Google Gemini This article, "eBay Unveils 2025 Fashion Trends: Vintage Revivals and Holiday Styles" was first published on Small Business Trends View the full article

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from your campaigns by using the search terms report the right way. Keywords vs. Search Terms: A quick refresh When discussing keywords and search terms, it’s easy to confuse the terminology. Here’s a simple breakdown: Keyword: The term you add to a Search campaign – along with a match type – to tell Google which kinds of searches you want your ads to appear for. Search term: The actual phrase a real person typed into Google that triggered your ad. Your ad can serve on a user query, creating a search term in your account, because it matched to your: Manually entered keywords. Keywordless targeting using systems like Shopping Ads, Dynamic Search Ads (DSA), AI Max, or Performance Max. Which campaign types have a search terms report? The search terms report isn’t limited to Search campaigns. It’s fully rolled out to all three campaign types that use search queries: Search Campaigns (keyword-based or keywordless via AI Max) Shopping Campaigns (keywordless) Performance Max (keywordless) Plus, all three of these campaign types also allow you to add negative keywords, either via keyword lists or at the campaign or ad group level. No matter which campaign type you’re running, the search terms report is still your best window into user intent and how your ads show up for real searches. Tip 1: Your search terms have match types, too It’s true! Every search term has a match type, and search term match types are not the same as your keyword match types. Think of it like this: Your keyword’s match type is the rule you set for Google. The search term’s match type is Google’s judgment on how closely the user’s query follows that rule. For example, you could have a broad match keyword set up, but the resulting search term that triggered your ad might be categorized as an “exact match close variant.” This would tell you that Google thinks that a specific user search is an exact match to your keyword, even if your keyword is not an “exact match keyword.” When I audit accounts, I export the search terms report and create a pivot table by search term match type. This makes it easy to see how match types performed, which helps me decide where to make adjustments. Tip 2: The search terms report isn’t just for adding negatives One big mistake people make when reviewing the search terms report is adding too many negative keywords. Yes, adding irrelevant queries as negatives is essential for campaign performance. But if you need to add 10% or more of your search terms as negatives, that’s a red flag. Before you play “whack-a-mole” with negatives, step back and look at your actual targeting. Are your keywords too broad? Should you narrow your match type? Do you need to turn AI Max off? Do you need to adjust your product feed to elicit better matches? By refining your targeting, you’ll reduce the irrelevant traffic coming in and dramatically reduce the number of negatives you need to add later. Remember that negative keywords also have match types, and they operate differently from your “positive” keywords. Be precise with your negative matching to avoid creating conflicting negatives! Tip 3: Customize your search terms report for DSA or AI Max If you use keywordless Search campaign features, you’ll need to adjust your view to see the full picture. Near the top right of the search terms report, look for the dropdown menu that says Search terms. When you click it, you can select specific views for your automated campaigns: DSA View: Shows the landing pages tied to each search term, helping you see how DSA pairs queries with different pages on your site. AI Max View: Shows the landing pages and the RSA headlines used for each search term. This makes it easier to judge whether features like final URL expansion or text asset customization are actually helping you attract and convert traffic. Tip 4: Don’t ignore the “Other Search Terms” If you scroll to the bottom of your search terms report, you’ll see a row labeled Total: Other search terms. These are queries Google won’t show you, often for privacy reasons (e.g., they didn’t generate enough volume). You can still see the performance data overall for these hidden terms, so don’t ignore them! I recommend comparing the performance of your visible vs. non-visible search terms. If your “other search terms” are performing better than your visible ones, you might consider broadening your targeting, perhaps by using more broad match keywords or AI Max, or being less restrictive with your audiences. If your “other search terms” are spending a significant portion of your budget and performing worse than your visible ones, you might consider narrowing your targeting, perhaps by switching to exact match keywords or using a more restrictive bid strategy like Target CPA or Target ROAS Tip 5: Analyze your search terms alongside their respective keywords This is a simple but powerful tip. When you’re in the search terms report, add the Keyword column. It shows you exactly which keyword triggered each search term, which is crucial for smart optimization. For example, if one keyword is generating a lot of irrelevant search terms, you can often pause or remove that keyword instead of piling on negatives. And if a strong search term is matching to multiple keywords, you might promote it to its own keyword. Get more from your Google Ads campaigns The search terms report is your clearest view into what real users are thinking and typing. Hopefully, these tips help you go beyond basic negative keyword cleanup and start using the data to make sharper decisions for your Google Ads campaigns. This article is part of our ongoing Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. In each edition, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. View the full article

Looking for a simple way to organize your tasks, track progress, and stay on top of deadlines? An action plan template for Google Sheets can help. With this easy-to-use, customizable template, you can break down projects into clear steps, assign responsibilities and monitor progress in real time. Whether you’re managing a team project or planning personal goals, this template keeps everything in one place, saving time and keeping your workflow on track. An action plan template for Google Sheets helps bring structure to ideas by placing tasks, deadlines and responsibilities in a clear sequence. Its online format keeps information accessible, allowing contributors to stay aligned as plans evolve. By organizing work into manageable steps and maintaining visibility across the entire process, it supports smoother coordination and more consistent execution, whether the focus is on operational improvements, strategic goals or everyday initiatives. Why Use an Action Plan Template for Google Sheets? Using a Google Sheets layout for action planning creates an organized environment where tasks, timing and responsibilities can be clearly defined. Its collaborative nature ensures that updates appear instantly for everyone involved, reducing confusion and improving coordination. The template’s structured design also brings clarity to each stage of the plan, making it easier to maintain direction, track progress and ensure that every step contributes meaningfully toward the intended outcome. While this template is helpful, it isn’t as powerful as project management software. ProjectManager makes it seamless to break projects into tasks and subtasks, turning high-level goals into a clear, step-by-step action plan. Use project views like Gantt charts to plan timelines, kanban boards to track workflow and task lists to simplify daily task management. Plus, AI Project Insights generates concise project summaries in just one click, making it easy to determine which tasks are on schedule and which need attention. Get started by taking a free 30-day trial of ProjectManager, no credit card required. /wp-content/uploads/2022/08/Project-list-light-mode-CTA.pngLearn more Free Action Plan Template for Google Sheets This free action plan template for Google Sheets includes dedicated fields for action steps, action items, timelines, priority levels, resource requirements, costs and progress tracking. Each component is arranged to simplify planning, support visibility and promote accountability throughout the process. The template accommodates a wide range of initiatives, from organized team projects to individual goals, giving users an easy way to prepare, monitor and adjust plans within a single, consistent document. Simply click on the image below to download the template and make a copy to start editing your own. You can also copy and paste the template content onto a new Google Sheet. /wp-content/uploads/2025/11/Action-plan-template-Google-Sheets.png Action Plan Template for Google Sheets: Pros & Cons A Google Sheets–based action plan brings flexibility and accessibility, but it also presents limitations that can influence effectiveness. Understanding both sides helps determine whether this format aligns with the required level of complexity and visibility. The strengths often appeal to teams seeking simplicity, while the drawbacks become more noticeable as projects grow or demand more dynamic oversight. Pros of Using an Action Plan Template for Google Sheets Many teams appreciate this format because spreadsheet tools are already familiar to most people, which reduces the learning curve. Google Sheets also supports real-time editing, allowing several contributors to review or adjust the plan simultaneously. Its structure can be quickly adapted, whether the plan needs additional columns, new priority tags, or updated timelines. This flexibility makes it easy to tailor the template to different planning styles or organizational workflows. Cons of Using an Action Plan Template for Google Sheets Despite its convenience, Google Sheets lacks the specialized capabilities found in task and project management platforms. Features such as automated reminders, dynamic workload tracking or integrated progress dashboards are not native to the tool. Because of this, the template requires constant manual updating to reflect changes in status or timing. As a project becomes more demanding, this reliance on manual input can slow down monitoring and introduce inaccuracies. Related: 32 Must-Have Project Management Templates for Google Sheets ProjectManager Is Better Than an Action Plan Template for Google Sheets This Google Sheets action plan template is useful in many situations, but it doesn’t have the full functionality of project management software. ProjectManager makes it even easier to create and manage action plans, providing both structure and flexibility for tracking tasks, deadlines and responsibilities. With five project views that all update in real time, it’s seamless to collaborate on action plans and minimize risk. Create Simple, Actionable Plans on the List View The list view in ProjectManager is the ideal place to create a straightforward and collaborative action plan. More than just a simple checklist, the list view includes task owners, deadlines, priorities, progress tracking, automation and collaboration features. Use it to transform broad plans into a clear, structured list of what needs to get done on each project. /wp-content/uploads/2022/06/Construction-overlay-List-Light-task.jpg Use Gantt Charts to Visualize the Action Plan Once the action plan is made, turn it into a visual timeline on the Gantt chart. It shows how everything fits together, when each task starts and ends and how the plan progresses over time. It’s easy to see which tasks happen first, how long each task takes, where tasks overlap and the overall project duration. Then create task dependencies to ensure the correct sequence is followed. /wp-content/uploads/2023/02/operations-implementation-gantt-chart-150.png How to Use This Free Action Plan Template for Google Sheets This action plan template is designed to guide planning in a clear, structured way. Each section helps define what needs to happen and when, making it easier to organize work from the beginning. The steps below outline how to enter information, sequence tasks and establish a realistic timeline for completing the plan. 1. Make a Task List The first step is to outline every task that belongs in the plan. Each entry should include a task name, an assigned priority level, the person responsible and a percentage of completion to indicate progress. Listing these details at the start creates clarity, helps organize responsibilities and ensures that every component has a defined purpose within the overall plan. /wp-content/uploads/2025/11/Task-list-in-action-item-template-for-Google-Sheets-600x262.png Related: 10 Free Task Management Templates 2. Create a Timeline Once the task list is complete, the next step is to shape the timeline. Estimating the duration of each activity and defining start and end dates establishes a clear sequence for execution. This structure highlights dependencies, prevents overlap and sets realistic expectations for completion. With timing clearly outlined, the plan becomes easier to monitor and adjust as work progresses. /wp-content/uploads/2025/11/Timeline-in-action-plan-template-for-Google-Sheets-600x485.png 3. Identify Resource Requirements and Estimate Costs The final step involves determining the resources needed for each task and estimating their associated costs. This may include materials, labor, tools or equipment rentals, depending on the nature of the plan. Detailing these requirements ensures that each activity is supported with the right inputs and helps anticipate budget needs. By documenting costs alongside tasks, the template provides a clearer picture of overall resource demand and financial expectations. /wp-content/uploads/2025/11/Resources-in-action-plan-template-for-Google-Sheets-600x274.png More Project Management Templates for Google Sheets We’ve created dozens of Google Sheets templates that can help teams plan, schedule and monitor their projects. Here are some of them. Task Tracker Template for Google Sheets Teams can stay organized with a structured task tracker that assigns responsibilities, sets priority levels and defines due dates. The template also includes fields for percentage of completion, status updates and notes, giving teams a clear space to log progress and important details as work moves forward. Timeline Template for Google Sheets <p>A timeline layout arranged in a Gantt-style format helps users map out tasks, highlight milestones and visualize the overall flow of work. By outlining start and end points for each activity, it becomes easier to understand sequencing, anticipate overlaps and coordinate project timelines effectively.</p> Budget Template for Google Sheets <p>For organizations planning yearly expenses, a dedicated budget sheet allows cost estimation for both human and non-human resources. It organizes spending categories, supports more accurate forecasting and provides a clear overview of expected financial needs, making the budgeting process more transparent and manageable.</p> Related Content An action plan allows individuals, teams and organizations to achieve their goals, which is why we’ve created a library of blogs, templates and eBooks to help you master this process. How to Write an Action Plan (Example Included) 32 Must-Have Project Management Templates for Google Sheets and Google Docs 5 Google Sheets Dashboard Templates for Business and Project Management 9 Action Plan Examples Across Industries How to Create Action Items & Action Item Lists ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or out in the field. They can share files, comment on tasks and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post Action Plan Template for Google Sheets appeared first on ProjectManager. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. Follow our live blog to stay up-to-date on the best sales we find. Browse our editors' picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more. Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox. Sales are accurate at the time of publication, but prices and inventory are always subject to change. Wifi is vital in a modern home, and you'll struggle to beat the Eero Max 7 mesh system for reaching all corners of your property with the fastest possible speeds. Even better, it's down by $510 right now. Eero Max 7 $1,189.99 at Amazon $1,699.99 Save $510.00 Get Deal Get Deal $1,189.99 at Amazon $1,699.99 Save $510.00 It's still a lot of money to be spending, but if you think about how long these units are going to last you and how often you'll be enjoying the benefits of a top-tier Wi-Fi 7 system, the investment does seem worth it—especially at 30% off. I was able to test the Eero Max 7 mesh a few months ago and it's an impressive system: Everything from the simplicity of the setup to the speed of the tri-band connections is fantastic. This three-pack is able to support more than 750 devices across 7,500 square feet, so it's a substantial upgrade over most routers and mesh packs. The Eero Max 7 won't improve the broadband speed actually coming into your home, but it will make sure that as much of that speed is carried over to your devices, no matter which room they're in. From 8K video to online gaming, this pack is transformative in terms of getting online. Does Amazon have Black Friday deals?Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it. Are Black Friday deals worth it?In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. Are Cyber Monday deals better than Black Friday?Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $274.00 (List Price $349.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Sony WH-1000XM5 — $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) NEW Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base — $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00) WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99) Deals are selected by our commerce team View the full article

Here is a recap of what happened in the search forums today...View the full article

With Thanksgiving just around the corner, a time when we give thanks and practice gratitude for what we have, we turned to neuroscience to find out if doing so actually makes us happier and healthier. Here’s what we found. Is gratitude actually good for your health? “People who are grateful live longer, are happier, and also tend to hit workplace markers like [making] more money, and [getting] promoted more frequently,” Emiliana Simon-Thomas, Ph.D., science director at U.C. Berkeley’s Greater Good Science Center, tells Fast Company. “But the key is not a fake-it-till-you-make-it approach—no, it’s real gratitude, real contentment, based on an accurate assessment of things, not through rose-colored glasses.” Practicing gratitude—in other words, not taking things for granted, but appreciating the good and bad in everyday life—creates a heightened awareness of your values and strengths, plus a greater understanding of others. Plus, it creates greater emotional intelligence by increasing emotional regulation, empathy, and resilience. In general, grateful people are more satisfied with their lives, less materialistic, and less likely to suffer from burnout, according to the Greater Good Science Center’s white paper, The Science of Gratitude. What other kinds of health benefits come from being grateful? A 2021 University of California, San Francisco (UCSF) study by David Newman and Wendy Mendes found that people who were deemed highest in gratitude reported lower heart rates, better sleep, less fatigue, a greater appreciation toward others, and overall feelings of pleasantness when reflecting on the best part of the day. How does gratitude work in the brain? “Expressing gratitude can positively change your brain,” Kristin Francis, M.D., a psychiatrist at Huntsman Mental Health Institute, says in the University of Utah’s Health blog HealthFeed. “It boosts dopamine and serotonin, the neurotransmitters in the brain that improve your mood immediately, giving you those positive feelings of pleasure, happiness, and well-being.” What’s the best way to start practicing gratitude? Studies show writing gratitude letters can significantly improve the mental health of people with depression and anxiety. In one study, individuals were asked to either write a gratitude letter, keep a journal, or do neither. Those who wrote gratitude letters reported significantly better mental health at 4 and 12 weeks following the study. Simon-Thomas recommends what she calls “Gratitude 1-2-3” to express gratitude this upcoming holiday: Be specific about what you’re grateful for: Instead of saying, “Thanks for coming to dinner,” say, “Thanks for coming to my house for this Thanksgiving meal.” Acknowledge the effort: “I know it took some effort to pack up the car and sit in traffic, so I am acknowledging effort.” Share how what they did benefitted you: “Having you for Thanksgiving dinner made me so happy. It was a treat to see you after all these years.” If you’re wondering how you’re doing, or looking for more suggestions, you can also take this gratitude quiz, based on a scale developed by psychologists Mitchel Adler and Nancy Fagley. View the full article

Years ago, the Federal Housing Administration helped finance thousands of loans for manufactured housing. An effort to restart that program would help millions of Americans afford their own homes. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. Follow our live blog to stay up-to-date on the best sales we find. Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more. Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox. Sales are accurate at the time of publication, but prices and inventory are always subject to change. It’s nice to have dreams that you can actually achieve. Mine is owning an M4 Mac Mini home server setup, which has now become even more realistic thanks to Amazon’s Black Friday sale. The already affordable base M4 Mac Mini is discounted by $120 for Black Friday, and can now be yours (and mine) for just $479. The M4 chip in the Mac Mini is no joke. My daily driver is the 14-inch M4 Pro MacBook Pro, and I love the thing. I love the power, the screen, the whole package. But now that my wife and I have moved into a new place and we have a nice entertainment area set up, I really want a dedicated home computer there for both of us. A home computer would be a great place to attend to our weekly meditation sessions and daily browsing sessions, plus it could serve as a media server and a place for my wife to take a look at scans and plan out her cases (she is a dentist). Apple Mac Mini M4 10-Core CPU 10-Core GPU Desktop (16GB/256GB) $479.00 at Amazon $599.00 Save $120.00 Get Deal Get Deal $479.00 at Amazon $599.00 Save $120.00 Because the Mac Mini is small and cheap, it’s the perfect candidate. We considered getting an iMac, but at the $1,299 starting price, that’s a lot to ask. Plus, we already have a monitor, keyboard, and mouse to go along with the Mac Mini. The 5-inch by 5-inch footprint makes it small enough that I can hide it in my TV console. The base configuration isn't quite as strong as an M4 Pro model would be, but it's more than powerful enough for our needs, and that's probably true for most home users. The M4 chip packs a 10-core CPU (with a mix of performance and efficiency cores), a 10-core GPU, and a 16-core Neural Engine (NPU). There’s also 16GB RAM standard across all base Mac computers, which bodes well for longevity. And because it’s powered by an ARM chip, it’s a lot more power efficient than Intel or AMD CPUs, which means I won’t feel guilty for running it 24/7 as my media center, hosting movies on my Jellyfin server with it. The 256GB SSD is quite small, I’ll be honest, but it’s really easy to extend the storage using USB-C storage drives. If you want more power (something that matches my MacBook Pro), you can also take a look at the M4 Pro Mac Mini with 24GB RAM and 512GB storage, which is down from its usual price of $1,399 to $1,199. Does Apple do Black Friday?Yes, Apple participates in Black Friday, though you may want to compare their sales with other retailers like Best Buy and Walmart. Apple is offering an exclusive $250 gift card for eligible purchases, but so far, the best Black Friday sale on an Apple product is the M4 MacBook on sale for cheaper than ever. What stores have the best sales on Black Friday?Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog. Are Black Friday deals worth it?In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $274.00 (List Price $349.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Sony WH-1000XM5 — $248.00 (List Price $399.99) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) NEW Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00) Shark AI Ultra Matrix Clean Mapping Voice Control Robot Vacuum with XL Self-Empty Base — $249.99 (List Price $599.00) Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00) WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99) Deals are selected by our commerce team View the full article