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Forward contracts indicate a 12% decline for currency despite $40bn US support packageView the full article

Netflix's November lineup includes the long-awaited return of the hit sci-fi show Stranger Things—the first of three "volumes" that makes up the fifth and final season drops at 5 p.m. PT on Nov. 26. The show picks up a year after the events of the fourth installment, with the group attempting to find and kill their inter-dimensional antagonist Vecna, even as Hawkins falls under military quarantine. Expect all of the series regulars to return: Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, etc. Also returning in November is Squid Game: The Challenge (Nov. 4). The second season of the Emmy-nominated show brings 456 new contestants together to compete for a $4.56 million prize. Netflix also has a new adaptation of Mary Shelley's classic novel Frankenstein (Nov. 7), directed by Oscar-winner Guillermo del Toro and starring Oscar Isaac, Jacob Elordi, and Mia Goth. Clare Danes and Matthew Rhys star in a new thriller miniseries The Beast in Me (Nov. 17), executive produced by Jodie Foster and Conan O'Brien. A highlight of the documentary slate is Being Eddie (Nov. 12) about the life, work, and range of Eddie Murphy. The film, directed by Oscar winner Angus Wall, includes appearances from comedy legends like Dave Chappelle, Tracee Ellis Ross, Jamie Foxx, Jerry Seinfeld, and Reginald Hudlin. Finally, Netflix is dropping a whole lot of holiday content ranging from original films like A Merry Little Ex-Mas (Nov. 12) starring Alicia Silverstone to new seasons of seasonally themed cooking competitions like The Great British Baking Show: Holidays (Nov. 20) and Is It Cake? Holiday (Nov. 25). Here's everything coming to Netflix in November, and everything that's leaving. What's coming to Netflix in November 2025Available November 1A Very Vintage Christmas Ace Ventura: Pet Detective Ace Ventura: When Nature Calls Baby Driver Back to the Future Back to the Future Part II Back to the Future Part III Broadchurch: Season 1 Broadchurch: Season 2 Broadchurch: Season 3 Charlie's Angels Crazy Rich Asians Dear Santa Doctor Sleep Don't Worry Darling Dr. Dolittle Dr. Dolittle 2 Elvis Frances Ha Game Night Happy Christmas The Hangover The Hangover: Part II The Hangover: Part III I Know What You Did Last Summer In the Heights Isn't It Romantic Judas and the Black Messiah Just Mercy The LEGO Movie 2: The Second Part Life of the Party The Little Things Merry Liddle Christmas The Nun II Ocean's 8 Paddington 2 The Patriot Ready Player One Tenet This Is the End Tyler Perry's A Madea Christmas The Way Back Wonka Available November 2King Richard The Outfit Available November 3Dr. Seuss's The Sneetches—Netflix Family In Waves and War—Netflix Documentary Available November 4Leanne Morgan: Unspeakable Things—Netflix Comedy Special Minx: Seasons 1-2 Squid Game: The Challenge: Season 2—Netflix Series Available November 5Election Heweliusz—Netflix Series Just Alice—Netflix Series Available November 6The Bad Guys: Breaking In—Netflix Family Bride Wars Death by Lightning—Netflix Series The Vince Staples Show: Season 2—Netflix Series Available November 7A Holiday Engagement As You Stood By—Netflix Series Baramulla Christmas in the Heartland Frankenstein—Netflix Film Groom & Two Brides—Netflix Film Labyrinth Mango—Netflix Film My Dad's Christmas Date Available November 8Countdown: Jake vs. Tank—Netflix Series The Emoji Movie Available November 10MARINES—Netflix Documentary Sesame Street: Volume 1—Netflix Family Available November 11Ghosting: The Spirit of Christmas No Sleep 'Til Christmas Same Time, Next Christmas Available November 12A Merry Little Ex-Mas—Netflix Film Being Eddie—Netflix Documentary Dynamite Kiss—Netflix Series Eloá the Hostage: Live on TV—Netflix Documentary Mrs Playmen—Netflix Series Selling The OC: Season 4—Netflix Series Available November 13The Beast in Me—Netflix Series Delhi Crime: Season 3—Netflix Series Had I Not Seen the Sun: Part 1—Netflix Series Koati: Season 1 Last Samurai Standing—Netflix Series Moulin Rouge! The Sandlot Tee Yai: Born To Be Bad—Netflix Film Unicorn Academy: Chapter 4 Available November 14The Crystal Cuckoo—Netflix Series In Your Dreams—Netflix Family Jake Paul vs. Tank Davis—Netflix Live Event Lefter: The Story of The Ordinarius—Netflix Film NOUVELLE VAGUE—Netflix Film Available November 15A Royal Date for Christmas A Sprinkle of Christmas A Vineyard Christmas Becoming Santa Christmas Casanova Everybody's Fine Just Like a Christmas Movie Meet Me at the Christmas Train Parade Royally Yours, This Christmas Available November 17Blue Beetle Gabby's Dollhouse: Season 12—Netflix Family Selena y Los Dinos—Netflix Documentary Zodiac Available November 18Gerry Dee: Funny You Should Say That—Netflix Comedy Special Available November 19The Carman Family Deaths—Netflix Documentary Champagne Problems—Netflix Film Envious: Season 3—Netflix Series The Son of a Thousand Men—Netflix Film Available November 20A Man on the Inside: Season 2—Netflix Series The Follies—Netflix Film The Great British Baking Show: Holidays: Season 8—Netflix Series Jurassic World: Chaos Theory: Season 4—Netflix Family Available November 21Marry Christmas Mistletoe Mixup ONE SHOT with Ed Sheeran—Netflix Film Train Dreams—Netflix Film Available November 24Missing: Dead or Alive?: Season 2—Netflix Documentary Santa Bootcamp Available November 25Is It Cake? Holiday: Season 2—Netflix Series Available November 26Jingle Bell Heist—Netflix Film Stranger Things 5: Volume 1—Netflix Series Available November 27Aquaman and the Lost Kingdom Available November 28Left-Handed Girl—Netflix Film The Stringer: The Man Who Took The Photo—Netflix Documentary What's leaving Netflix in November 2025Leaving November 147 Meters Down 47 Meters Down: Uncaged Blow Charlie and the Chocolate Factory Despicable Me Despicable Me 2 Eat Pray Love The Fast and the Furious 2 Fast 2 Furious The Fast and the Furious: Tokyo Drift Fast Five Fast & Furious 6 Furious 7 Fast & Furious Presents: Hobbs & Shaw Ferris Bueller's Day Off Happy Gilmore Horrible Bosses Jurassic Park Jurassic Park III Minions Ride Along Ride Along 2 She's All That Sherlock Holmes Sherlock Holmes: A Game of Shadows Shrek Shrek 2 Shrek Forever After Shrek the Third Six Feet Under: Seasons 1-5 Starship Troopers The Lost World: Jurassic Park Thirteen Total Recall Varsity Blues Weird Science Wet Hot American Summer Willy Wonka & the Chocolate Factory Leaving November 6Beetlejuice Beetlejuice Reba: Seasons 1-6 Leaving November 8A Star Is Born Leaving November 13Archer: Seasons 1-13 Leaving November 14Madame Web Smile Leaving November 15A.P. Bio: Seasons 1-4 First Wives Club: Seasons 1-3 Jaws Jaws 2 Jaws 3 Jaws: The Revenge Leaving November 16Mamma Mia! Leaving November 17Trolls: The Beat Goes On!: Seasons 1-8 Leaving November 20Shahs of Sunset: Seasons 3-4 Leaving November 22San Andreas View the full article

The Department of Justice has filed a motion opposing the Consumer Financial Protection Bureau employee union's appeal of an August DC Circuit ruling allowing the administration to fire up to 90% of the agency's workforce. View the full article

Japan’s exports grew 4.2% in September, according to government data Wednesday, on robust shipments to Asia that offset a decline in exports to the U.S., which were impacted by President Donald The President’s tariffs. Japan’s exports to Asia jumped 9.2% last month compared to the same period a year earlier, according to Japanese Ministry of Finance data. Exports to the U.S. dropped 13.3%, marking the sixth straight month of on-year declines, while those to China surged 5.8% compared to last year. Auto shipments to the U.S. dropped 24.2% in September. Automakers like Toyota Motor Corp. are pillars of Japan’s economy. Japan’s imports edged up 3.3% in September overall, growing 6% in Asia, including a 9.8% rise in imports from China. The findings come a day after Sanae Takaichi was chosen in a parliamentary vote as the nation’s prime minister, becoming the first woman to lead Japan. She is known for nationalist-leaning conservative views but is also seen as a proponent of bigger public spending, which has sent share prices generally rising in Tokyo in recent sessions. Takaichi has also promised higher wages, as well as looser monetary policy, which would favor a weak Japanese yen. That would be a boon for the nation’s giant exporters by raising the value of overseas earnings when converted into yen. Takaichi faces an uphill battle in realizing her policies because the ruling Liberal Democratic Party, even with coalition partners, does not have a majority in either house of parliament. Her own party remains divided. The President, who is expected to visit Japan later this month to meet with Takaichi, announced a trade framework with Japan in July that placed a 15% tax on Japanese goods. At that time, Japan promised to invest $550 billion into the U.S. and open its economy more to American automobiles and rice. The 15% tax on imported Japanese goods was a significant drop from the 25% rate that The President had said earlier. Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama —Yuri Kageyama, AP Business Writer View the full article

As a rule of thumb, if you receive an unsolicited text, especially one claiming to include a security code, it's likely part of a phishing scheme. Such is the case with a recent spate of unprompted texts purporting to be from the crypto wallet service Coinbase. If you receive such a message, even if you have a Coinbase account, delete it. Someone is likely trying to scam you. Coinbase isn't texting you Here's how the scam works: You receive an unsolicited text message that reads "Your Coinbase withdrawal code is..." followed by a six-digit number. The message continues: "Please do not share this code with anyone. If you have no requested this, please call:" followed by a phone number and a reference number. On the surface, this seems like a fairly standard two-factor authentication (2FA) code. Most companies include a similar warning in their messages when sending along your code, as hackers really want you to give them those digits. In many cases, a 2FA code the only thing standing between them and your account, so companies want to ensure you don't hand yours over to someone else. Unfortunately, this text is an example of the opposite: a scammer impersonating the language of a legitimate company in order to gain your trust. The hope on the scammer's part is that you receive this text and assume that it's real, but worry, because you know you didn't request a 2FA code. Since you now trust that the message really is from Coinbase, you might turn to the contact number conveniently included with the message to follow up. Hey, they've even attached a reference number, so the "Coinbase rep" you talk to can track your issue. How considerate. In reality, this is one big scam. If you called the number, the scammer will likely continue the charade, perhaps by assuring you that they'll help secure your account. My guess is that the scammer would ask you to "verify" your Coinbase login credentials, which they would enter on their end, triggering the legitimate 2FA process. Once you receive that code, the scammer might ask you to tell them what it is as part of verification process. But once they have that code, they can log into your account for real, change the password, and lock you out. Bye bye crypto. If you're a Coinbase user, this definitely seems concerning, but don't worry too much: I've been getting these scam texts myself, and I don't have a Coinbase account. While scammers might be targeting Coinbase users who have had their information leaked in data breaches, it's more likely they're simply sending these scam texts to leaked phone numbers en masse. They'll likely snag some anxious Coinbase users in their net, but I'm sure they'd happy "chat with" anyone who doesn't have a Coinbase account who happens to call, too. "Oh, you don't have a Coinbase account? No problem, we'll get this cleared up for you. Can you just confirm your Social Security number for us, so we can make sure you're really not in our system?" What to do when you get a suspicious textsIt can be tempting to respond to these texts once you know they are scams, especially when the goal is to simply waste the scammer's time. But as fun as that can be, my advice is to ignore these texts whenever you receive them. While the immediate risks are diminished once you know the "rep" is really malicious, responding to these texts lets the scammer know your number is active, and, in response, they might file it away for a future scam attempt. Scammers can also be clever. If you're not careful, you might give away more information than you realize while you're "messing" with them. Part of a phishing scheme is establishing a rapport: The scammer wants to lull you into a false sense of security so you give them personal details that might help them steal your info or break into accounts. The best thing you can do is to delete these texts whenever you receive them. If your messaging app of choice gives you the option to report the text as spam, all the better. View the full article

A reader writes: I was on a Zoom call today with my direct report and an intern. I momentarily took off my headphones to blow my nose and put myself on mute. However, through the headphones I heard my direct report say to the intern, “He’s so clueless!” I am struggling with the best way to respond. Not only is this unprofessional behavior, but I have spent a lot of time training the direct report and have praised her to the higher-ups, as well as recently encouraged the leadership team to give her greater responsibility. So it feels a bit as a betrayal as well. She’s a millennial and I’m the youngest of the boomers if that matters, which it shouldn’t. What would be the best way to handle this? First and foremost, are you absolutely sure that she was talking about you? Could it have been a reference to someone who had just been discussed on the call, or they were looking at something silly someone posted on Slack, or … anything? But if the context made it absolutely clear that it was about you … ugh. She’s allowed to have whatever private thoughts she wants — and most people do blow off steam about their bosses at some point, even when the boss is generally a good one — but badmouthing you to an intern is terrible judgment and bad for your team, and doing it on a call you were on at the time is even worse judgment. (That last part really does make me wonder if it wasn’t about you — because anyone with any sense would know there was a chance you could still hear them.) Anyway, here we are. Whenever you see or hear someone’s private, negative thoughts about you that they didn’t mean for you to learn about, the most constructive way to look at it is as useful information. Most people won’t tell you to your face if they find you annoying or clueless or incompetent — particularly when you’re their manager — but it can be awfully useful to know they feel that way. Ideally, when that happens, you work to get past the sting and try to reflect objectively on where their feelings might be coming from. Not because you necessarily are the thing they labeled you as, but because it’s evidence that something is going on in your relationship with them that could benefit from reflection. So it’s worth taking this as a nudge to think about the relationship from her perspective. (When I’m hiring managers, I sometimes ask candidates, “Given that even the best managers annoy the people who work for them at times, what do you think the people you manage are most likely to find annoying about you?” The answers are fascinating, as is the number of people who genuinely seem like they’ve never reflected on that before.) But I also think it’s fair to clear the air. It’s going to be awkward for both of you, but that itself isn’t a reason not to do it. You could say, “I know this is awkward, but on our call with Jane last week, when I briefly put myself on mute I heard you say something pretty unkind about me to Jane. I have no intention of policing your thoughts, but I do want you to be more thoughtful about not venting about work frustrations to an intern, who is not a peer. And I also want you to have the opportunity to tell me if I’m doing something that’s making your job more difficult or if something else is going on that you’d like me to handle differently.” However, you should only say this if you are absolutely 100% sure from the context that she was talking about you. If there’s any chance she wasn’t, don’t do this. In that case, you might check in with her more broadly — leaving out the part about what you overheard and just asking for feedback on how things are going, any frustrations she’s having, etc. You won’t necessarily get a candid answer, but it’s a conversation you should have regardless. And then from there, in a scenario where you really can’t be positive about what you heard, I think you’ve got to try to wipe it from your mind. That’s easier said than done, I realize, but otherwise you risk introducing real tension into your relationship with her over something that might not have happened. The post I overheard my employee tell our intern that I’m “clueless” appeared first on Ask a Manager. View the full article

President Donald The President’s plan to cut record beef prices by importing more meat from Argentina is running into heated opposition from U.S. ranchers who are enjoying some rare profitable years and skepticism from experts who say the president’s move probably wouldn’t lead to cheaper prices at grocery stores. The National Cattlemen’s Beef Association along with the Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America and other farming groups — who are normally some of the president’s biggest supporters — all criticized The President’s idea because of what it could do to American ranchers and feedlot operators. And agricultural economists say Argentine beef accounts for such a small slice of beef imports — only about 2% — that even doubling that wouldn’t change prices much. South Dakota rancher Brett Kenzy said he wants American consumers to determine whether beef is too expensive, not the government. And so far there is little sign that consumers are substituting chicken or other proteins for beef on their shopping lists even though the average price of a pound of ground beef hit its highest point ever at $6.32 in the latest report before the government shutdown began. “I love ‘Make America Great Again’ rhetoric. I love ‘America First’ rhetoric,” he said. “But to me this feels a lot like the failed policies of the past — the free trade sourcing cheap global goods.” Several factors have sent beef prices soaring, starting with continued strong demand combined with the smallest U.S. herd size since 1961. In part, that small herd is due to years of drought and low cattle prices. Beef imports also are down overall because of the 50% tariffs that The President imposed on Brazil, a big beef exporter, and limits on Mexico, where the country is fighting a flesh-eating pest. Kansas State University agricultural economist Glynn Tonsor said Argentina can’t produce enough beef to offset those other losses of imports. Through July, the United States has imported 72.5 million pounds of Argentine beef while producing more than 15 billion pounds of beef. Much of what is imported is lean beef trimmings that meatpackers mix with fattier beef produced in the United States to produce the varieties of ground beef that domestic consumers want, so any change in imports would affect primarily hamburger. Steak prices that were averaging $12.22 per pound probably wouldn’t change much. Idea creates uncertainty among US ranchers Even if increased imports from Argentina won’t reduce prices, the idea creates uncertainty for ranchers, making them less likely to invest in raising more cattle. “We’re always going to have uncertainty in the world. But the more uncertain something is, the less likely most are to put money on the line,” Tonsor said. Argentine livestock producers like Augusto Wallace are excited about the prospect of selling more beef to America because he said “whenever an additional buyer comes, it’s beneficial for everyone, right? For all the producers.” But economists caution that exporting too much beef could backfire for Argentina because that would drive up prices for consumers there. American ranchers say the idea of boosting imports from Argentina runs counter to the stated purpose of The President’s tariffs to encourage more domestic production and help American ranchers compete. “It’s a contradiction of what we believed his new course of action was. We thought he was on the right track,” said the president of R-CALF, Bill Bullard, who hoped The President’s policies would discourage imports and encourage ranchers to expand their herds. Texas A&M livestock economist David Anderson said “ranchers are finally getting prices that are going to make up for some really bad years in the past with the drought, low prices and high costs. We finally get some good prices. And we start talking about government policy to bring down prices.” Bryant Kagay, part owner of Kagay Farms in Amity, Missouri, said he thinks the plan would hurt ranchers. Cattle prices that had been averaging around $3,000 for a 1,250-pound animal slipped more than $100 immediately after The President mentioned the idea of intervening in beef prices last week, though they have recovered a bit since then. Ranchers hope The President changes his mind Although Kagay voted for The President in the last election, he worries the trade war is hurting farmers and ranchers by driving up costs and costing them major markets like China. “I continue to see things that I don’t really think are in the best interest of our country and the average citizen,” Kagay said. “I guess I hope he starts to see that and quits worrying about punishing opponents and winning whatever battle he’s involved in, and then tries to do what’s best for everybody.” Ranchers are hopeful The President will reconsider this plan. Agriculture Secretary Brooke Rollins said Tuesday on CNBC that the administration remains committed to helping ranchers prosper while trying to reduce consumer prices. She promised more details soon about the Argentina plan and a larger effort to reinvigorate U.S. beef production by opening up more land and opening new processing plants while securing trade deals for new markets. The administration wants ranchers to raise more cattle and produce more beef. “The bigger supply — even aligned with a bigger demand — is going to allow those prices to come down, but also to have a vital industry for these ranchers to be able to survive, which is what we’ve got to do,” Rollins said. Sen. John Hoeven, a North Dakota Republican, said Tuesday that after talking to The President and others in the administration, he expected to see more details about the policy. “It’s very important that we support our cattle ranchers,” Hoeven said. Rancher Cory Eich, who lives near Epiphany, South Dakota, said he doesn’t consider the Argentina idea a serious threat in the long term and doubts ranchers will make changes to their operation in light of the news. “Nobody’s happy about it, let’s put it that way,” Eich said. “Personal opinion, I thought it was kind of a ruse when he mentioned it. I mean, it’s coming from The President, so take everything there with a grain of salt.” Funk reported from Omaha, Nebraska. Associated Press videographer Cristian Kovadloff contributed from Coronel Brandsen, Argentina. —Josh Funk and Sarah Raza, Associated Press View the full article

Cable giant Charter Communications is laying off close to 1,200 employees, or just over 1% of its 95,000-person workforce, a source familiar with the matter told Reuters on Tuesday. The job cuts will be related to corporate management positions within the company and will not impact sales or service roles, the source said, adding that the layoffs are intended to streamline operations. Charter follows other media and cable peers that are trimming their workforce. Last month, Reuters reported exclusively that Comcast was planning to cut jobs at its biggest unit, housing broadband and pay TV, to centralize operations. Newly merged Paramount Skydance will begin mass layoffs next week, eliminating around 2,000 U.S. jobs, according to media reports. Charter is facing growing pressure from telecom carriers offering bundled internet and 5G mobile plans. The company lost 117,000 internet customers in the second quarter, and 60,000 in the January-March period. The company added 500,000 mobile lines in the second quarter, compared with Visible Alpha’s expectations for a rise of 538,450 customers. Charter is seeking to expand through the $21.9  billion acquisition of Cox Communications that would position it as the largest cable TV and broadband provider in the U.S. The company also announced a partnership with Comcast to establish a mobile virtual network operator that will use T-Mobile’s 5G network to serve wireless business customers, with a commercial launch set for 2026. The Wall Street Journal first reported the job cuts. —Harshita Mary Varghese, Reuters View the full article

The Louvre in Paris reopened on Wednesday, three days after thieves made off with historic jewellery worth an estimated 88 million euros ($102 million) in a spectacular heist that has raised urgent questions over security lapses at the museum. Visitors queued to enter through the Louvre’s glass pyramid for the first time since Sunday’s brazen robbery, in which hooded assailants broke through a second-floor window using a stolen movers’ lift before making off with jewels from the royal collection. Later on Wednesday the museum’s director will appear before the French Senate to answer lawmakers’ questions. The Galerie d’Apollon, the ornate gilded hall that was robbed, remains closed. Amid rising frustration in France that no senior official has taken responsibility, French Interior Minister Laurent Nunez said there had clearly been security failures and Culture Minister Rachida Dati had launched an administrative inquiry. “There was a burglary at the Louvre, some of the most precious jewels in France were stolen. So obviously it’s a failure, there is nothing else I can say,” Nunez told Europe 1 radio. But he added that “the alarm system worked perfectly, as soon as the window was attacked, it was activated. Police were notified, and within three minutes they were on the scene. The whole system worked, it didn’t fail, but what happened has happened.” He declined to comment on the police manhunt, but said he was confident the perpetrators would be found. Dati came under fire after saying in parliament on Tuesday there had not been any security lapses. MUSEUM DIRECTOR TO BE HEARD IN SENATE Louvre director Laurence des Cars will be questioned by senators later on Wednesday. Des Cars warned in January that the centuries-old building was in a dire state. President Emmanuel Macron has announced a six-year renovation of the Louvre, which will include money for security upgrades. Asked on RTL radio whether state budget cuts had led to security lapses in French museums, the head of France’s national audit office Pierre Moscovici said that was not the case for the Louvre. “It is richly endowed, there are sponsorships, really, the Louvre is not without resources.” Built in the late 12th century, the Louvre Palace used to be the official residence of the kings of France, until Louis XIV abandoned it for Versailles. It was turned into a museum for the royal art collection in 1793, four years after the French Revolution. It is now the world’s most-visited museum, with 8.7 million visitors last year. It hosts the Mona Lisa, the world’s most famous painting, and the Venus de Milo statue, as well as countless old masters. ($1 = 0.8575 euros) —Geert De Clercq and Manuel Ausloos, Reuters View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Meta Quest Pro is currently down to $799.95 at Walmart, a $200 drop from its original $999 price tag and a solid $90 less than what Amazon is asking right now. It’s one of the most advanced VR and mixed reality devices you can buy without needing a gaming PC (meaning you can dive straight into immersive apps and environments right out of the box). PCMag named it the best VR headset of 2022, and even two years later, it remains one of the most well-built and feature-rich VR headsets around. Meta Quest Pro $799.95 at Walmart $999.00 Save $199.05 Get Deal Get Deal $799.95 at Walmart $999.00 Save $199.05 It’s stylish, comfortable, and built for extended use, with a balanced strap design that places the battery at the back to distribute weight evenly. Battery life, though, is short—around two hours per charge—which might be its biggest limitation for heavy users. Inside, the hardware is serious: a Snapdragon XR2+ chip (which Meta says is 50% faster than the Quest 2), 12GB of RAM, and 256GB of storage. Each lens delivers 1,920 by 1,800 resolution per eye with improved contrast and a 130% wider color gamut, thanks to a local dimming backlight. That means brighter highlights, deeper blacks, and a much sharper image overall. As for the Quest Pro’s controllers, Meta removed the bulky tracking rings and replaced them with built-in cameras, so each controller tracks itself independently. The result is smoother hand movement and better precision for things like drawing or sculpting in 3D. Eye and face tracking are also part of the package, letting your avatar mimic your actual expressions in real time. That said, if you want full immersion, you’ll need the $32.90 light blocker since the default face padding lets light leak in from the sides, notes this PCmag review. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods 4 Wireless Earbuds — $114.80 (List Price $129.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Amazon Fire TV Stick 4K (2nd Gen, 2023) — $29.99 (List Price $49.99) Deals are selected by our commerce team View the full article

Advisory opinion from top court follows de facto ban on UNRWA operating in devastated stripView the full article

Stocks are drifting near their record heights on Wall Street Wednesday, while the price of gold falls again to trim more off its tremendous gain for the year. The S&P 500 slipped 0.1% in early trading and is sitting just underneath its all-time high, which was set earlier this month. The Dow Jones Industrial Average was down 65 points, or 0.1%, coming off its own record. The Nasdaq composite was 0.3% lower, as of 9:35 a.m. Eastern time. Bank stocks were holding relatively steady after Capital One Financial, Western Alliance Bancorp and others reported stronger profits for the summer than analysts expected. The report from Western Alliance was particularly welcome after it helped shake confidence in the industry last week. It’s one of several banks that have warned of potentially bad loans on its books, possibly because of fraud. Intuitive Surgical, which sells robotic-assisted surgical systems, soared 16.5%, and GE Vernova added 0.5% after they likewise reported better profits for the latest quarter than analysts expected. It’s usually the case that the majority of companies deliver better profits each quarter than analysts had forecast. But the pressure is higher on companies to do so this time around because of criticism that their stock prices shot too high following a 35% romp for the S&P 500 from a low in April. Netflix’s stock, for example, came into the day with a jump of 39.3% for the year so far, more than double the S&P 500’s gain. But its stock tumbled 8.3% on Wednesday after it delivered weaker results for the latest quarter than expected. AT&T fell 4.5% after delivering a profit that only matched analysts’ expectations, while Texas Instruments sank 7.7% after its profit fell just short of forecasts. Beyond Meat, meanwhile, continued its meme-stock run and soared another 48.9% to bring its stunning gain for the week to nearly 735%. Part of Beyond’s rise could be due to a recent announcement that Walmart will increase availability of some of its products at over 2,000 U.S. stores. The maker of plant-based meat alternatives was also the biggest holding in the Roundhill Meme Stock exchange-traded fund, as of Tuesday. The ETF holds companies where investors have piled in almost regardless of their financial prospects in hopes of catching a wave. Momentum was continuing to head the other way for gold, which slipped 0.8% to $4,075 per ounce. That’s after Tuesday’s 5.3% slide knocked it off its record high. Many of the same factors that drew buyers to gold this year are still there. Expectations are still for the Federal Reserve to cut interest rates through next year, concerns are growing about inflation remaining high and the worrisome mountains of debt that the U.S. and other governments worldwide have amassed are only rising further. But no investment’s price goes up forever, and criticism had been growing that gold’s price had gone too far, too fast after it shot up even more than the overall U.S. stock market. Gold’s price is still up more than 50% for the year so far. In stock markets abroad, indexes were mixed across Europe and Asia. London’s FTSE 100 rose 1% after a report on U.K. inflation raised hopes for another cut to interest rates next month. South Korea’s Kospi jumped 1.6% for another one of the worlds bigger gains. But indexes fell 0.9% in Hong Kong and 0.2% in Paris. In the bond market, the yield on the 10-year Treasury edged down to 3.96% from 3.98% late Tuesday. AP Business Writers Yuri Kageyama and Matt Ott contributed. —Stan Choe, AP Business Writer View the full article

Facebook has revitalized its job search capabilities, giving small businesses a powerful new tool to connect with local job seekers. As of today, the social media giant is reintroducing jobs on Facebook, aiming to streamline the hiring process and facilitate community employment connections across the U.S. For small business owners seeking talent, this initiative could be a game-changer. The platform now features a dedicated jobs tab within Marketplace, where job listings are easily accessible to all adults 18 years and older. With the click of a button, businesses can reach potential employees, making the hiring process as simple as posting on their Facebook pages. The jobs tool allows users to browse and apply for positions in their area, whether they are looking for entry-level opportunities, part-time work, or roles within the service and trade industries. Think of the convenience: browsing through listings, connecting with businesses, and even applying all within Facebook’s familiar interface. Employers will benefit from various features designed to simplify their hiring efforts: Jobs Tab on Marketplace: By leveraging the Marketplace’s dedicated jobs section, businesses can showcase current openings effectively. Group Engagement: Many local and career-focused Facebook Groups will feature job postings, increasing visibility without requiring extensive marketing. Direct Page Listings: Businesses can post jobs directly on their Facebook pages, creating a seamless transition for users who browse their profiles. According to Facebook, small business owners will also have the ability to communicate directly with applicants through Messenger, offering immediate engagement from potential hires. “Reach out to employers instantly via Messenger to ask questions or schedule interviews,” a statement emphasized by Facebook in its release. This can help candidates stand out and foster quicker decision-making among business owners. Small business owners can create job listings through Marketplace, their Pages, or the Meta Business Suite. There are simple steps outlined by Facebook for setting up these listings, making it easier for business owners to jump in. However, while these new features present exciting opportunities, small business owners should also consider potential challenges. First, competition for candidates may become fiercer as more businesses turn to Facebook to promote their job openings. Owners must think creatively about how to attract attention and differentiate themselves from others in their market. Second, Facebook’s eligibility criteria for certain job listings may restrict some businesses. Employers will need to familiarize themselves with these guidelines to ensure their listings comply. Additionally, while Facebook offers personalized job recommendations based on browsing history, there’s still an element of unpredictability in terms of who will see these listings. Consistently updating job descriptions and engaging in community-focused marketing could play a pivotal role in improving visibility. In the rapidly evolving landscape of job recruitment, Facebook’s new job search tools provide an efficient and community-centric approach for small business owners aiming to connect with local talent. By utilizing this platform effectively, businesses can streamline their hiring processes while reinforcing local relationships. As small businesses look to grow, tapping into Facebook’s capabilities might just provide the edge they need in attracting the right employees. For more details on the features and how to make the most out of them, you can visit the original news release here. Image via Envato This article, "Facebook Revives Job Listings to Connect Locals with New Opportunities" was first published on Small Business Trends View the full article

Facebook has revitalized its job search capabilities, giving small businesses a powerful new tool to connect with local job seekers. As of today, the social media giant is reintroducing jobs on Facebook, aiming to streamline the hiring process and facilitate community employment connections across the U.S. For small business owners seeking talent, this initiative could be a game-changer. The platform now features a dedicated jobs tab within Marketplace, where job listings are easily accessible to all adults 18 years and older. With the click of a button, businesses can reach potential employees, making the hiring process as simple as posting on their Facebook pages. The jobs tool allows users to browse and apply for positions in their area, whether they are looking for entry-level opportunities, part-time work, or roles within the service and trade industries. Think of the convenience: browsing through listings, connecting with businesses, and even applying all within Facebook’s familiar interface. Employers will benefit from various features designed to simplify their hiring efforts: Jobs Tab on Marketplace: By leveraging the Marketplace’s dedicated jobs section, businesses can showcase current openings effectively. Group Engagement: Many local and career-focused Facebook Groups will feature job postings, increasing visibility without requiring extensive marketing. Direct Page Listings: Businesses can post jobs directly on their Facebook pages, creating a seamless transition for users who browse their profiles. According to Facebook, small business owners will also have the ability to communicate directly with applicants through Messenger, offering immediate engagement from potential hires. “Reach out to employers instantly via Messenger to ask questions or schedule interviews,” a statement emphasized by Facebook in its release. This can help candidates stand out and foster quicker decision-making among business owners. Small business owners can create job listings through Marketplace, their Pages, or the Meta Business Suite. There are simple steps outlined by Facebook for setting up these listings, making it easier for business owners to jump in. However, while these new features present exciting opportunities, small business owners should also consider potential challenges. First, competition for candidates may become fiercer as more businesses turn to Facebook to promote their job openings. Owners must think creatively about how to attract attention and differentiate themselves from others in their market. Second, Facebook’s eligibility criteria for certain job listings may restrict some businesses. Employers will need to familiarize themselves with these guidelines to ensure their listings comply. Additionally, while Facebook offers personalized job recommendations based on browsing history, there’s still an element of unpredictability in terms of who will see these listings. Consistently updating job descriptions and engaging in community-focused marketing could play a pivotal role in improving visibility. In the rapidly evolving landscape of job recruitment, Facebook’s new job search tools provide an efficient and community-centric approach for small business owners aiming to connect with local talent. By utilizing this platform effectively, businesses can streamline their hiring processes while reinforcing local relationships. As small businesses look to grow, tapping into Facebook’s capabilities might just provide the edge they need in attracting the right employees. For more details on the features and how to make the most out of them, you can visit the original news release here. Image via Envato This article, "Facebook Revives Job Listings to Connect Locals with New Opportunities" was first published on Small Business Trends View the full article

When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a crucial distinction. Brands that AI systems mention with context and positive sentiment attract the most intent-driven traffic. Semrush research shows that visitors who find a brand in an AI answer are 4.4 times more valuable than those from traditional search. They’re pre-qualified. They’ve seen AI endorse your solution. And unlike SEO, AI doesn’t care about website authority. Most sources cited in AI responses don’t even rank in Google’s top 20. So if you follow best practices, your startup can earn favorable mentions over more established competitors. Meritocracy. How do you make that happen? Read on to learn: How AI search works How the Backlinko team approaches AI SEO Best practices to make your site AI-ready Let’s start with the basics of AI optimization. Grab our free AI Search Optimization Checklist and follow the exact steps we use to get cited across ChatGPT, Google, and more. What Is AI Optimization (And Why You Should Care)? AI optimization is the process of making your website accessible and understandable to AI-powered search tools. Like ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Bing Copilot. Some call it “AI search optimization.” Others “AI content optimization.” Terminologies vary, but they’re all about the same thing: Make your site easy for large language models (LLMs) to find, understand, and reference in their answers. It’s not a brand-new strategy. It’s built on the core SEO principles. Only now, you’re optimizing for tools that pull, summarize, and use your information — not just rank. But why is AI optimization so important now? AI tools are expected to drive more traffic than traditional search engines by 2028. And here’s the kicker: This traffic pool is only getting bigger. Over 700 million people use ChatGPT every week. Millions more use Perplexity, Gemini, and other AI platforms. Google’s AI Mode already has more than 100 million monthly active users. And that’s just in the US and India. As it rolls out globally, adoption will only grow. AI search optimization helps you be visible to these users. It ensures your site appears in AI-powered search results, increasing your chances of getting referral traffic and finding new customers. How AI Search Works LLMs find relevant content across the web based on users’ prompts, then combines it into one comprehensive answer with source links. There are three broad steps: 1. Understanding Your Prompt First, AI interprets what you’re asking. Some platforms (and specific models) may even expand or tweak your query for better results. For instance, if I search “best sneakers,” ChatGPT’s o3 model searches for more specific phrases like “best running shoes 2025.” 2. Retrieval Next, the AI platform searches for information in real time. Different platforms use different sources (Google’s index, Bing, curated databases, etc.). But they all work the same way. They gather relevant content from across the web for your expanded query. 3. Synthesis Finally, AI decides which sources to include. How? The exact criteria aren’t public. But these factors seem to matter the most: Authority: Recognized brands (entities it knows) and established experts Structure: Clear, scannable content with direct answers Context: Content that covers topics semantically (related concepts, not just keyword matches) The most relevant sources get cited. The rest get ignored. Which means ranking well isn’t enough. Your content also needs to be properly structured for AI systems. I Analyzed 10 Queries Across Multiple AI Search Platforms: Here’s What I Found Before we move forward to discuss how to optimize for AI search, I wanted to understand three things: Do different AI platforms cite different types of content? Which domains consistently appear across platforms? Does multi-platform presence actually matter for AI visibility? So I ran a simple experiment. I searched 10 queries across ChatGPT 5, Claude Sonnet 4, Perplexity (Sonar model), Gemini 2.5 Flash, and Google’s AI Mode — a mix of commercial, informational, local, and trending topics. And I found some interesting insights. How Each Platform Chooses Sources Platforms Citation Behavior ChatGPT Acts like a community aggregator. Mixes Reddit discussions with Wikipedia and review sites. Claude Prefers recent, authoritative sources. Zero Reddit citations. Focuses on 2024-2025 content Perplexity Most diverse. Balances buying guides, YouTube reviews, and some Reddit. Gemini Relies mostly on training data. And since there’s no option to turn on web search, you can’t get it to cite sources for most of your queries. Google AI Mode Pulls from beyond top search results. 50% of citations weren’t on page one of Google. The “Citation Core” Effect Certain domains have achieved what we call the “citation core” status. Citation core (n.): A small group of sites and brands that every major AI search tool trusts, cites, and uses as default sources. Wikipedia showed up 16 times. Mayo Clinic owned health queries. RTINGS controlled electronics reviews. These sites have become AI’s default sources. What This Means for Brand Sites One pattern jumped out: Official brand websites were underrepresented. In my test, they made up around ~10% of all citations. But that doesn’t mean your site doesn’t matter for informational or educational queries. It means most sites aren’t yet AI-friendly. And that’s the opportunity. When your site is structured, detailed, and optimized, it becomes one of the few brand-owned sources AI can actually cite for product specs, features, case studies, and stats. Information third-party sites can’t provide. Think of it like this: Your website gives you the authoritative base layer. Off-site presence just amplifies it. These findings aren’t surprising. But they reinforce what we’ve suspected all along. In fact, a lot of what we do here at Backlinko aligns with these patterns: Creating citable content Doing A/B tests to optimize our site Earning third-party validation. Building authority across platforms (Did you check our YouTube channel?) How to Optimize Your Website for AI Search Google’s guideline says good SEO is good AI optimization. Their official guidelines mostly rehash standard SEO practices, with a few AI-specific points. Like using preview controls and ensuring structured data matches visible content. But there’s much more to it than that. Getting cited in AI answers is a team sport. PR, product, support, and customer success all play a role. (Check out AI Search Strategy: The Seen & Trusted Brand Framework where we discuss this.) But the foundation to make your site AI search-ready starts with three teams working in sync: Developers: They make your site technically accessible to AI crawlers SEOs: They structure content so AI can extract and understand it Content teams: They create information worth extracting Most companies treat these as separate projects. That’s a mistake. Leigh McKenzie, Head of SEO at Backlinko, explains why: “Ranking in Google doesn’t guarantee you’ll show up in AI tools. SEO is still table stakes. But generative engines don’t just lift the top results. They scan at a semantic level, fan queries out into dozens of variants, and stitch together answers from multiple sources.” You’ll need a coordinated effort to execute. Let’s look at exactly what each team needs to do for effective AI search optimization. Note: Most traditional SEO practices work for AI optimization too. I’m not covering the basics here, like using sitemaps and including metadata. You should already be doing those. Instead, I’m focusing on factors that specifically impact AI search visibility. These are insights based on my own experience, analyzing what’s working across different sites, and comparing notes with other SEOs. Want the complete list? I’ve created an AI Search Engine Optimization Checklist that covers everything — the well-known tactics, the experimental ones, and the “can’t hurt to try” optimizations that might give you an edge. Developer Tasks Understanding how to optimize for AI search starts with your developers. Because they control whether AI can actually access and understand your content. No access means no citations. Here’s what they need to check: 1. Make Your Site Accessible to AI Crawlers AI crawlers need permission to access your site through your robots.txt file. If you block them, your content won’t appear in AI search results. Here are the main AI crawlers: GPTBot (OpenAI/ChatGPT) Google-Extended (Google’s AI Overview) Claude-Web (Anthropic/Claude) PerplexityBot (Perplexity) To check if you’re blocking them, go to yoursite.com/robots.txt. Look for any lines that say “Disallow” next to these crawler names. If you find them blocked (or want to make sure they’re allowed), add these lines to your robots.txt: User-agent: GPTBot Allow: / User-agent: Google-Extended Allow: / User-agent: Claude-Web Allow: / User-agent: PerplexityBot Allow: / This tells AI crawlers they can access your entire site. 2. Whitelist AI Bots in Your Firewall Cloudflare, Sucuri, and other web application firewalls (WAFs) sometimes block legitimate AI crawlers as “suspicious bots.” For instance, Cloudflare now blocks AI bots from accessing its clients’ websites by default. You have to turn off this security feature to ensure AI bots can crawl your site. Check your firewalls and security tools. See if they’re blocking requests from AI user agents or giving 403 errors. And address that issue. Remember: no access, no citations. 3. Use Semantic HTML So AI Knows What’s Important AI needs to understand what’s important on your page. Clean HTML helps. Messy code doesn’t. Use proper HTML tags for your content: <h1> for your main title <h2> and <h3> for subheadings <article> for blog posts <main> for primary content <aside> for sidebars Don’t dump everything in generic <div> tags. Also, avoid hiding important content behind JavaScript. AI crawlers can’t execute JavaScript. If your main content only appears after JavaScript runs, AI will miss it entirely. Like in this example of Airbnb: 4. Add Visible Dates for Freshness Signals AI systems need to know when your content was published or last updated. This is especially important for time-sensitive topics like news, prices, or trends. Without visible dates, AI might assume your content is outdated and skip it entirely. So, display your dates prominently on every page. Use a consistent format like “Published: June 15, 2024” or “Last Updated: August 15, 2025.” Also, add schema markup for dates in your code: json"datePublished": "2024-01-15", "dateModified": "2024-12-15" This gives AI a machine-readable version it can’t misinterpret. 5. Remove Barriers to Content Access Pop-ups and overlays can prevent AI from reading your content. For instance, the crawler might grab your newsletter signup text instead of your actual article. So you want to avoid: Full-screen pop-ups on page load Content that requires clicking “Read More” to expand Infinite scroll that hides content If you must use popups, delay them by at least 30 seconds. Or better, use exit-intent popups, which appear when the visitors are about to leave. Make sure your main content is immediately visible in the HTML. Think of it this way: AI crawlers are impatient visitors who won’t interact with your page. Give them what they came for immediately, or they’ll leave empty-handed. 6. Optimize Your Server Response Time Your server response time is how long it takes your server to start sending data after receiving a request. If it’s slow, your pages take longer to load. And AI crawlers may move on before they ever see your content. You can use Google’s PageSpeed Insights tool to check your server response time. It also shows your page’s overall performance and speed. If you score below 50, your site likely has serious speed issues. How to improve it? Enable caching. This stores copies of your pages so your server doesn’t rebuild them for every visitor. Compress your images before uploading them. Large images are the most common cause of slow pages. Use a content delivery network (CDN). This serves your content from servers physically closer to your visitors, reducing load time. The faster your server responds, the more likely AI crawlers are to reach and index your content. Further reading: Page Speed and SEO: Best Practices SEO Tasks Your developers handled the technical requirements. AI can now access your site. But access doesn’t guarantee visibility in AI results. Your SEO team controls how AI discovers, understands, and prioritizes your content. Here’s what they need to control in your AI SEO strategy: 7. Structure Pages for Fragment-Friendly Indexing AI pulls specific fragments from your pages — sentences and paragraphs it can use in responses. Your page structure affects how easily AI can extract these fragments. Start with a clean heading hierarchy. Proper H2s and H3s help AI (and your readers) understand where one idea ends and another begins. Go a step further by breaking big topics into unique subsections. Instead of one giant guide to “healthy recipes,” create separate sections for “healthy breakfast recipes,” “healthy lunch recipes,” and “healthy dinner recipes.” That way, you match the variations people actually search for. Pro tip: Don’t bury your best insights in long paragraphs. Use callouts (like this one) Add short lists and bullets Drop quick tables for comparisons That’s how you turn raw text into structured fragments AI can actually use. When your content is structured this way, every section becomes a potential answer. 8. Build Topic Clusters That Signal Full Coverage Internal linking creates topical connections across your site. When you link related pages together, you’re building topic clusters that show comprehensive coverage. This is standard SEO practice that also helps AI discovery. Create pillar pages for your main topics. These are comprehensive guides that link out to all related content. For “project management,” your pillar would link to: Task automation guide Team collaboration tools Workflow optimization Resource planning Each supporting page links back to the pillar and to other relevant pages in the cluster. Use descriptive anchor text throughout. “Project management automation guide” provides context. “Click here” doesn’t. This helps both users and AI understand page relationships. The cluster structure accomplishes two things: First, it improves crawl efficiency. AI finds your hub and immediately discovers all related content through the links. Second, it demonstrates topical depth. Organized clusters show comprehensive coverage better than scattered pages. This structural approach helps organize your site architecture to showcase expertise through strategic internal linking. 9. Add Schema Markup to Label Your Content When AI crawls your page, it sees text. But it doesn’t know (without natural language processing) if that text is a recipe, a review, or a how-to guide. Schema explicitly labels each element of the page. It makes data more structured and easier to understand. There are several types of schema markups. I’ve found the FAQ schema particularly effective for AI search visibility. Here’s how it looks: json{ "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is churn rate?", "acceptedAnswer": { "@type": "Answer", "text": "Churn rate is the percentage of customers who cancel during a specific period." } }] } This markup tells AI exactly where to find questions and answers on your page. The Q&A format matches how AI structures many of its responses, making your content easy to process. Depending on the content management system (CMS) you’re using, you can add schema using plugins, add-ons, or manually. For instance, WordPress has several good plugins. After implementation, you can test it at validator.schema.org to ensure it’s working properly. Note: Schema is just one type of metadata. Others include title tags, meta descriptions, and Open Graph tags. Keeping them accurate and consistent may help AI platforms interpret your content correctly. You can check your metadata using browser dev tools or SEO extensions, like SEO META in 1 CLICK. 10. Add Detailed Content to Category and Product Pages Most category pages are just product grids. That’s a missed opportunity for AI search optimization. The same goes for individual product pages with just specs and a buy button. These pages get tons of commercial searches. But they lack substantial content. So, AI has limited information to work with when answering product queries. You want to add buyer-focused information directly on these pages, like this: They can cover: Feature comparison tables Common questions with clear answers Use cases and industry applications Technical specifications that matter For product pages, go beyond basic descriptions. Include materials, dimensions, compatibility, warranties, reviews — whatever matters to your buyers. For example, GlassesUSA.com has several details on its product pages than just product specifications. They include information that AI can use when answering specific questions. Similarly, for category pages, add content that helps buyers choose. What’s the difference between options? What should they consider? Which product fits which need? Eyewear retailer Frames Direct does this well. It has detailed content at the end of its category pages. The key is putting this information directly on the page. Not hiding it behind tabs or “read more” buttons. When someone asks AI about products in your category, you want substance it can quote. Not just a grid of images it can’t interpret. 11. Track Where AI Mentions Your Brand (and Where It Doesn’t) You need to know where AI is mentioning your brand and where it isn’t. Because if competitors appear in AI results and you don’t, they’re capturing the traffic you should be getting. You can try checking this manually. Run your target queries (e.g., “nutrition tracking app 2025”) across different AI platforms. Scan the answers. And see if your brand shows up. But that’s slow. And you’ll only catch a small slice of what’s happening. Alternatively, you can use Semrush’s AI SEO Toolkit. It tracks how often your brand appears in AI-generated answers across various platforms like ChatGPT, Google AI Mode, and Google AI Overview. (In the “Visibility Overview” report.) You can see exactly which topics and prompts your brand appears for. And which prompts your competitors appear for, but you don’t. (In the “Competitor Research” report.) For instance, if you find that AI cites competitors for “Cats and Feline Care” but skips your brand, that’s a clear signal to create or optimize a page targeting that exact query. You also get strategic recommendations. So you can spot gaps, fix weak content, and double down where you’re already winning. (In the “Brand Performance” reports.) With a tool like AI SEO Toolkit, you’re not guessing about your AI search visibility. You’re improving based on real AI visibility data. 12. Optimize for Natural Language Prompts, Not Just Keywords Your keyword strategy needs to evolve for AI search. People still search Google for “winter jacket.” But they ask AI, “What’s the warmest jacket for Chicago winters under $300?” Your content needs to match these natural language patterns. Start by identifying how people actually phrase questions in your industry. Use the AI SEO Toolkit to find high-value prompts in your industry. Go to the “Narrative Drivers” report. And scroll down to the “All Questions” section to see which prompts mention your brand and where competitors appear instead. Document these prompt patterns. Share them with your content team to create pages that answer these specific questions — not just target the base keyword. The goal isn’t abandoning keywords. It’s expanding from “winter jacket” pages to content that answers “warmest jacket for Chicago winters under $300.” Content Tasks Your site is technically ready. Your SEO is taken care of. Now your content team needs to create valuable information and build presence across the web. Here’s how to optimize content for AI search: 13. Publish Original Content with Data, Examples, and Insights Generic blog posts restating common knowledge rarely perform well in AI search results. But content with fresh angles and concrete examples does. At Backlinko, we focus on publishing content that provides unique value through examples, original research, and exclusive insights. Like this article: And even if we’re talking about a common topic (e.g., organic traffic), we add fresh examples. So how do you make your content stand out? Run small studies or polls to produce original data. Even simple numbers can set your content apart. Use screenshots, case studies, and workflows from real projects. Back up your points with stats and cite credible sources. Add expert quotes to strengthen authority. Test tools or strategies yourself, and share the actual results. AI systems look for concrete details they can pull into answers. The more unique evidence, examples, and voices you add, the better. 14. Embed Your Brand Name in Context-Inclusive Copy Context-inclusive copy means writing sentences that make sense on their own. Each line should carry enough detail that an AI system understands it without needing the surrounding text. But take that a step further. Don’t just make your sentences self-contained. Embed your brand name inside them so when AI reuses a fragment, your company is part of the answer. Instead of: “Our tool helped increase conversions by 25%” Write: “[Product] helped [client] increase checkout completions by 25%” The second version keeps your brand attached to the insight when AI extracts it. So how do you do this in practice? With data: Tie your brand name directly to research findings or surveys you publish With comparisons: Mention your brand alongside alternatives, so it’s always part of the conversation With tutorials: Show steps using your product or service in real workflows With results: Attach your brand name to case studies and examples Here’s an example from Semrush, using their brand name vs. “we”: The goal is simple: Every quotable fragment should carry both context and your brand name. That way, when AI pulls it into an answer, your company is mentioned too. 15. Create Pages for Every Use Case, Feature, and Integration Specific pages are more likely to appear in AI responses than generic ones. So, don’t bundle all features on one page. Create dedicated pages for each major feature, use case, and integration. Here’s an example of JustCall doing it right with unique pages for each of its main features and use cases: The strategy is simple: match how people actually search. For instance, someone looking for “Slack integration” wants a page about that specific integration. Not a features page where Slack is item #12 in a list. Structure these pages to answer real questions, like: What problem does this solve? Who typically uses it? How does it actually work? What specific outcomes can they expect? Get granular with your targeting. Instead of broad topics, focus on specific scenarios. For example: → Ecommerce sites can create pages for each product application → Service businesses can detail each service variation → Publishers can target specific reader scenarios The depth of coverage signals expertise while giving AI exact matches for detailed queries. This specificity is what makes AI content optimization work. You’re creating exactly what AI systems need to cite 16. Expand Your Reach Through Non-Owned Channels AI engines lean heavily on third-party sources. Which means your brand needs to show up in places you don’t fully control. This goes beyond your on-site efforts. But it’s still part of the bigger AI visibility play. And your content team can drive it by publishing externally and fueling PR. Take this example: when I search “best duffel bags for men 2025” in Claude, it references an Outdoor Gear Lab roundup of top bags. If you sell duffels, you’d want to be in that article. There are two ways to expand your presence on non-owned channels. One is publishing on other sites yourself — guest posts, bylined articles, or original research placed on authority blogs and industry outlets. These extend your reach, position you as an expert, and increase your AI search visibility. You’ll find guest post opportunities in several well-known sites. Like Fast Company here, which has an authority score of 67. The other way to build visibility is getting featured by others. Think reviews, roundups, and product comparisons that highlight your solution. This usually involves working closely with your PR team. But the content team fuels those opportunities with the data, case studies, and assets that make the pitch worth covering. Either way, the goal of this AI content strategy is the same: substantive coverage. A one-line mention usually isn’t enough. You need full features, detailed reviews, or exclusive insights that stand out. Because the more credible coverage you earn (whether you wrote it or someone else did), the more evidence AI has to pull into its answers. Further reading: Journalist Outreach: 9 Steps to Earn High-Authority Links Don’t Overlook Community Platforms AI systems also pull information from community platforms. In fact, Reddit and Quora are two of the most referenced sources in ChatGPT and Google AI Mode. This is where your content team should collaborate with social media or community teams to control conversations. How? Answer questions thoroughly. Share genuine insights. Mention your product only when it’s genuinely relevant to the discussion. Over time, these contributions will become part of the dataset AI references. When someone asks about solutions in your space, your helpful answers may influence AI’s response. Your Next Move in AI Search Optimization Don’t try to tackle everything at once. Start simple. First, run your site through Semrush’s AI SEO Toolkit. It shows where your brand already appears in AI search results and where you’re missing opportunities. Those missing prompts are your biggest opportunities. Then, grab our free AI Search Optimization Checklist. It breaks down the technical, SEO, and content steps you need to follow, so you’re not guessing your AI search optimization. Next up, check out the 6 AI SEO tools we love using. The post AI Optimization: How to Rank in AI Search (+ Checklist) appeared first on Backlinko. View the full article

Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation. The post PPC Trends 2026: AI, Automation, And The Fight For Visibility appeared first on Search Engine Journal. View the full article

The 199A deduction just got a second life — and a boost. Quick Tax Tip With Art Werner Go PRO for members-only access to more Art Werner. View the full article

The 199A deduction just got a second life — and a boost. Quick Tax Tip With Art Werner Go PRO for members-only access to more Art Werner. View the full article

Construction cost tracking is a critical process for managing expenses and staying within budget on any project. By monitoring costs in real time, teams can identify overruns, make adjustments and ensure projects remain financially viable. Accurate cost tracking helps owners, managers and contractors make informed decisions throughout the construction lifecycle. Effective construction project cost tracking also improves transparency and accountability. It allows project teams to compare planned versus actual costs, forecast future expenditures and optimize resource allocation. With the right tools and methods, construction cost tracking becomes a proactive process that reduces risk and supports successful project delivery. What Is Construction Cost Tracking? Construction cost tracking is the ongoing process of recording, monitoring and analyzing costs associated with a project. It includes labor, materials, equipment, subcontractors and overhead expenses. Construction project cost tracking ensures that every dollar spent is accurately documented and compared to the budget, maintaining financial control and project efficiency. Using project management software significantly enhances construction cost tracking by centralizing all cost data, allowing for real-time updates and providing automated alerts for budget variances. It reduces human error, simplifies reporting and allows managers to quickly identify cost trends and make data-driven decisions for better project outcomes. ProjectManager offers features that are particularly effective for construction cost tracking. Its dashboards provide an overview of budget versus actual expenses, while Gantt charts and timesheets allow managers to link costs directly to project tasks. Custom fields, AI-powered reports and expense tracking ensure transparency, streamline financial oversight and improve accuracy across multiple projects. Get started with ProjectManager today for free. /wp-content/uploads/2024/04/Light-mode-portfolio-dashboard-CTA.pngLearn more Construction Cost Tracking Methods There are several methods for tracking construction costs, each providing unique insights into project spending. By understanding these methods, managers can choose the most suitable approach for their project, improve budget control and enhance overall financial planning. Combining multiple methods often delivers the most comprehensive view of project costs. Job Costing Job costing assigns all costs to a specific project or work order. This method tracks labor, materials, equipment and subcontractor expenses for each job. By isolating costs by project, managers can see which jobs are profitable and identify areas where spending can be reduced, making it a key method for construction project cost tracking. Cost Code System A cost code system categorizes expenses by codes assigned to labor, materials or equipment. This allows teams to track costs consistently across multiple projects. Construction project cost tracking using cost codes improves reporting accuracy, simplifies audits and provides insight into which areas of the project are driving costs. Activity-Based Costing Activity-based costing assigns costs to specific activities or tasks rather than entire projects. It provides a more detailed view of where money is being spent and highlights inefficiencies. Using activity-based costing enhances construction cost tracking by revealing the true cost of individual operations and supporting better financial decisions. Unit Cost Tracking Unit cost tracking measures costs per unit of output, such as per square foot of concrete or per linear foot of piping. This method allows project teams to compare actual costs to estimated costs for specific components. Construction cost tracking at the unit level helps managers control spending and optimize resource use. /wp-content/uploads/2024/02/Construction-budget-template.jpg Get your free Construction Budget Template Use this free Construction Budget Template to manage your projects better. Get the Template Earned Value Management Earned value management integrates scope, schedule and cost data to assess project performance. It compares planned work and costs with actual work completed and expenses incurred. This method of construction cost tracking enables early identification of variances and supports corrective actions to keep projects on track financially and schedule-wise. Time & Material Tracking Time and material tracking records labor hours and materials used on a project. It is particularly useful for projects with variable costs or change orders. Construction project cost tracking using this method ensures accurate billing, prevents cost overruns and allows real-time adjustments to labor and material allocations. /wp-content/uploads/2025/01/2025-construction-ebook-banner-ad.jpg Construction Cost Tracking Tools Construction cost tracking tools help project managers capture, organize and analyze costs efficiently. These tools range from simple logs to comprehensive software dashboards, allowing teams to monitor labor, materials, equipment and subcontractor expenses in real time. Using these tools ensures accurate reporting, prevents budget overruns and provides insight into where costs are being incurred on the project. Cost Breakdown Structure A cost breakdown structure organizes project costs into categories such as labor, materials, equipment and subcontractors. This hierarchical approach helps managers track spending by task or work package. Construction project cost tracking using a cost breakdown structure provides clear visibility of where money is being spent and identifies areas where cost savings are possible. Timesheets Timesheets record the hours each worker spends on project activities. They are essential for calculating labor costs, tracking productivity and billing clients. Using timesheets for construction project cost tracking ensures accurate labor cost allocation, helps monitor workforce efficiency and supports payroll and budget reconciliation processes. /wp-content/uploads/2024/05/timesheet-lightmode-good-version-lots-of-tasks-600x326.pngLearn more Daily Job Cost Sheets Daily job cost sheets capture day-to-day expenses on a project, including labor, materials and equipment usage. These sheets provide a granular view of costs and help identify trends or discrepancies quickly. Construction cost tracking with daily job cost sheets allows managers to respond proactively to budget variances and maintain financial control. Material Usage Logs & Equipment Run-Time Logs Material usage logs track the quantity and cost of materials consumed, while equipment run-time logs record hours and operating costs. Together, these logs enable managers to monitor resource utilization and prevent waste. Construction project cost tracking using these logs improves efficiency and ensures accurate cost accounting for materials and equipment. Schedule of Values A schedule of values breaks the total project cost into individual tasks or deliverables, each with an assigned value. It serves as a basis for progress billing and financial reporting. Construction cost tracking using a schedule of values allows managers to measure work completed against budgeted costs and maintain transparency with stakeholders. Related: Free Schedule of Values Template Payment Schedule A payment schedule outlines when and how payments will be made to contractors and subcontractors. It aligns with project milestones and ensures timely cash flow management. Construction project cost tracking with a payment schedule helps prevent payment delays, manage working capital and maintain strong relationships with vendors and subcontractors. Change Orders Change orders document modifications to the original project scope, including additional costs or revised timelines. They are critical for managing unexpected expenses and adjusting budgets. Construction cost tracking using change orders allows managers to account for scope changes, maintain financial control and communicate updates accurately to stakeholders. Related: Free Construction Change Order Template Free Related Construction Cost Tracking Templates Keeping construction costs under control requires organized tracking and clear documentation. Free construction cost tracking templates help project managers record labor, material and equipment expenses, compare actual spending to budget and streamline reporting. These templates simplify financial management, reduce errors and provide a consistent system for monitoring costs across projects, making it easier to maintain budget control and optimize resources. Cost Breakdown Template Download this template to divide the total project budget into categories such as labor, materials, equipment and subcontractors. It helps managers see where funds are allocated, monitor spending by category and quickly identify areas of overspending. Using a cost breakdown template ensures construction project cost tracking is detailed, organized and actionable for better financial decision-making. Timesheet Template Use this free timesheet template to record the hours each worker spends on project tasks. They are essential for calculating labor costs, tracking productivity and reconciling payroll with the project budget. Construction project cost tracking with timesheet templates ensures accurate labor allocation and billing while providing a clear record of workforce efforts for project accountability. Payment Schedule Template This free payment schedule template outlines when payments are due to contractors, subcontractors and suppliers. Linking payments to project milestones or deliverables helps manage cash flow and avoid delays. Construction project cost tracking using payment schedule templates provides transparency, ensures timely payments and reduces the risk of disputes with vendors or stakeholders. ProjectManager Is a Construction Cost Tracking Software While templates are useful for organizing data, ProjectManager offers a dynamic construction cost tracking solution that goes far beyond static spreadsheets. Our software integrates real-time cost data across all projects, allowing managers to monitor budgets, expenditures and resource allocation from multiple project views. Whether using Gantt charts, kanban boards or task lists, teams can see how each change affects costs and schedules instantly, improving accuracy and decision-making. Multiple views also make it easy to spot cost overruns early, track dependencies and adjust plans without losing control over the project budget. Manage Resources Efficiently ProjectManager allows detailed resource management to keep construction costs in check. Managers can assign labor, equipment and materials to specific tasks while monitoring availability and usage with color-coded workload charts and the team page. Budgeted hours and costs are tracked in real time, enabling quick adjustments to avoid overspending. Resource dashboards display workload, utilization rates and cost per resource so managers can optimize assignments and prevent idle time. By centralizing all resource information, teams can forecast expenses and allocate funds efficiently, supporting accurate construction project cost tracking throughout the project lifecycle. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Track Costs and Progress Tracking construction costs is simplified with ProjectManager’s timesheets, which update in real time from the job site. Team members can log hours via desktop or mobile devices, automatically linking labor costs to the relevant tasks or projects. Built-in AI-powered reporting features generate detailed summaries of actual versus planned costs, earned value metrics and budget variances. These reports can be customized by task, resource or phase to provide actionable insights. With integrated tracking and reporting, ProjectManager ensures every cost is monitored, documented and managed for maximum efficiency and accountability. /wp-content/uploads/2024/05/timesheet-lightmode-good-version-lots-of-tasks.png Related Construction Cost Tracking Content Construction cost tracking is only one metric to follow. Others are essential for delivering successful projects. For readers interested in delving deeper into this topic, below are some recently published blogs on cost management basics, calculating cost variance and more. Schedule of Values in Construction (Example & Template Included) How to Make a Contractor Payment Schedule in Construction (Template Included) Cost Forecasting in Construction Project Management What Is a Cost Breakdown Structure (CBS) In Project Management Project Cost Management Basics How to Calculate Cost Variance for a Project ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or on the job site. They can share files, comment at the task level and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post Construction Cost Tracking: Complete Guide appeared first on ProjectManager. View the full article

YouTube is about to get less scammy. The video-sharing platform today rolled out likeness-detection technology designed to identify AI-generated content featuring fake faces and voices of YouTube creators. This program is only open to eligible creators in the YouTube Partner Program right now. Creators interested in the program upload a picture and a voice recording of themselves with proof of their identity, then they can view any detected videos, and request their removal, either through YouTube’s privacy guidelines or a copyright request. There's also an option to archive the video, to prevent sneaky deletions. In the short term, this is unlikely to nuke the growing scourge of videos featuring influencers endorsing products or ideas they've never heard of. But with new AI tools making realistic video fakes possible in minutes, this kind of protection may soon be something everyone uses. YouTube's larger AI-control programThe likeness identification program is part of YouTube’s broader effort to deal with the glut of AI-generated content on its site. Earlier this year, the company began requiring creators to label “realistic” AI videos and updated its monetization policies to cut the revenues earned from the kind of low-effort, inauthentic content that is often generated by AI. The potential danger of large-scale identity verificationOf course proving you're you isn't risk-free. Proving your identity to any company involves uploading a driver's license, passport, or other official ID, or handing over biometric data, and tech companies often fail to keep that private information out of the hands of bad actors. Here are only a few recent examples: Seventy thousand people recently had their identities compromised after sharing age verification information with Discord. All the users of Tea had their identifying documents stolen. About a million Coinbase accounts were recently hacked and identifying documents were stolen. YouTube’s new system might fight deepfakes and make the platform less spammy, but it also adds to the growing library of personal data people are trusting tech companies to guard. View the full article

“What?!” That single word is the most frequent reaction Aasiyah Abdulsalam gets when she tells people about her company, Renatural, which makes wigs with no lace. The surprise stems from the fact that most commercial wigs today are built with a lace base—a lightweight mesh cap that mimics the scalp but is really scratchy and only comes in a limited palette of colors. Instead of lace, Abdulsalam has designed a proprietary silicone band to anchor the wig without visible mesh. After launching the Wig Fix three years ago and selling 80,000 units in her first year, she decided to expand from simply supplying an accessory to reinventing the wig itself. Launching today, with a waitlist of 40,000 customers and counting, Renatural’s hyper-realistic wigs are made by a custom-built robot that can make 350 wigs a week. While some wigs can take 8-12 weeks to make, Renatural’s robot can sew a wig in 45 minutes. The brand’s most exciting feature will depend on who you ask. For investors—who have poured just over $6 million into the company—the robot signals scalability. For consumers, it’s the absence of lace. Either way, Renatural may well upend the wig industry. The wig culture boom Wigs have a long history that dates back to Ancient Egypt, where they symbolized status and rank (and helped prevent lice infestations). Later, they were embraced by royalty and aristocracy, and popularized by figures like Queen Elizabeth I and Kings and Louis XIV. Throughout the 20th century, wigs have been used as a medical accessory and a fashion statement, but for Abdulsalam, wigs are having a moment in the sun today thanks to celebrity culture and social media trends like WigTok. “It’s like the ultimate lazy girl hack,” she says. “You don’t have to do anything, and your hair looks good.” Renatural is far from the first company to have noticed the rise in popularity. By some recent estimates, the global hair wigs and extension market is worth just under $9 billion in 2025, and is projected to reach $20 billion by 2035. In the U.S., DTC brands like Parfait have started to leverage AI to make more personalized wigs. But the large majority of wigs are still made in one Chinese city called Xuchang, in Henan province. With more than 4,000 companies making 60% of the global supply of wigs, Xuchang remains the world’s wig capital. “It’s like an oligopoly,” says Abdulsalam. “These companies have hundreds of thousands of subsidiaries that supply the whole world with wigs.” Cutting through the noise Abdulsalam, a 30-year-old Black woman from the U.K. who now lives in New York City, began wearing wigs at age 16 to manage scalp psoriasis. She went on to study at the London School of Economics, where she wrote her undergraduate dissertation on wigs, and became “kind of obsessed.” At age 20, she moved to South Korea—then home to the world’s largest wig-manufacturing complex—and worked in a wig factory for six months. “I got to see why things are the way they are,” she says. “That gave me a good foundation on wig-making and all the techniques.” Most recently, she founded an early version of Renatural that focused on accessories like the iconic Wig Fix. She then sold that business in 2019, reinvested the proceeds into Renatural 2.0, and built an early prototype of the robotic system by jerry-rigging a 3D printer and an embroidery machine in her apartment—all without an engineering degree. “Funny story,” she says. “I watched 34 out of the 38 seasons of How It’s Made and I feel like that gives me a bootleg degree.” To leapfrog other competitors without relying on cheap labor abroad, Abdulsalam knew she had to build a vertically-integrated business that controls everything—from sourcing to manufacturing. At her HQ in Dumbo, Brooklyn, every step of wig-making unfolds on-site in a space the size of four parking garages. The star of that vertical structure is, of course, the robotic system. The robot sorts and aligns human hair by root and tip, then stitches each strand into a soft, scalp-like base, following digital maps that mimic how hair naturally grows. As it works, it adjusts the angle and tension of every strand to recreate natural details like partings and cowlicks. The result is a hyper-realistic wig that looks, moves, and shines like real hair. (Wigs come in three signature collections—all made with human hair—and an assortment of lengths. They cost anywhere between $950 and $1,950.) The robot will be key to the brand’s success, but Abdulsalam maintains that humans remain integral to the process. “There is deep craftsmanship involved to make the wig actually wearable,” she says. For her, Renatural is more than a wig business—it’s a beauty-brand that is built around wigs. Products arrive in shiny silver boxes reminiscent of luxury-beauty packaging. There are even cutesy merch items like hair cuffs and pocket mirrors with integrated combs. Other companies have developed their marketing strategies around specific demographics (Black women, people who wear wigs for religious beliefs, those who suffer from hair loss, fashion-first clients). But Renatural embraces all categories, and more. “We’re just Renatural,” says Abdulsalam, “for people who want to look and feel their best.” View the full article

More than a decade ago, I coined the term brand SERP – the result you get when someone searches for your name or company. I called it the “digital business card” because I saw firsthand how a messy one could cost a business trust and revenue. That idea shaped how many people think about online reputation and visibility, but the landscape has shifted again. \In the age of assistive and conversational AI – from ChatGPT to Perplexity to Google AI – a new and far more powerful asset has emerged: the AI resume. Unlike a brand SERP, which reflects what Google shows, the AI resume reveals what the machines themselves understand about your brand. It’s a living, synthesized profile that influences how prospects, investors, and even journalists perceive you – and it’s quickly becoming central to brand-first digital marketing. The great miscalculation: Your brand is not a ‘navigational query’ For years, many in SEO made a critical miscalculation. They treated an exact-match brand search as a low-priority “navigational query.” The user’s goal, they argued, was simple: find the website. The brand SERP was just a signpost. I always disagreed. Even in those moments, the user was researching, checking, and evaluating. The brand SERP has always been about money and reputation. Now, in the age of AI, that debate is over. Generative engine optimization (GEO), or as I call it, AI assistive engine optimization (AIEO), is all about brand. The brand SERP – and its successor, the AI resume – are no longer just signposts but central to your digital marketing strategy. This AI-generated summary of who you are in these new engines is: The money-making “zero-sum moment” in AI that defines the bottom of your acquisition funnel (your money and reputation). An interactive “conversational rabbit hole,” not a static snapshot (the new risk). The new foundation of your AIEO strategy and the ultimate KPI for all brand-first marketing (your strategy). Let’s look at what this means in practice. 1. The new ‘zero-sum moment’ for high-stakes due diligence Your AI resume is the ultimate bottom-of-the-funnel asset because it’s consulted by your most important, A-list audience at the exact moment of decision. This is the new AI-driven due diligence – or reputation check, if you prefer – performed by: Potential clients before signing a proposal. Investors before wiring funds. Business partners before agreeing to a joint venture. Journalists vetting you as an expert source. Top-tier candidates deciding if they want to work for you. In these critical moments, this A-list audience isn’t just looking for your website. They’re conducting research – and the AI is their influential research assistant. 2. An interactive ‘conversational rabbit hole,’ not a static snapshot Here’s something most people don’t think about: their AI resume isn’t a static document – it’s the beginning of a conversation. Unlike a brand SERP, which users scan before clicking away, an AI-generated answer is a destination in itself. But it’s a destination that actively invites you to go deeper. That’s the real danger of the “conversational rabbit hole.” After delivering its initial summary, the AI will generally suggest follow-up questions such as: “Elaborate on how Jason Barnard’s company, Kalicube, helps businesses manage their online reputation using AI.” “What are some key strategies for optimizing a brand SERP?” “Tell me more about his book.” Each of these prompts sends your prospect deeper down a rabbit hole of information that the AI synthesizes from your entire digital footprint. AI will surface inconsistencies, outdated information and negative feedback. You can’t hide – and a simple brand name query can quickly escalate into a brand crisis. Your brand SERP was a simple snapshot. Your AI resume is an interactive, explorable, and potentially infinite deep dive into your entire history, with the AI acting as a tour guide. Note: “People also ask” is the current brand SERP proto-rabbit hole that you should already be optimizing for. Get the newsletter search marketers rely on. See terms. 3. The new foundation of your GEO and digital strategy (and the ultimate KPI for the C-suite) Brand is the centerpiece of GEO – or AI assistive engine optimization. The AI resume represents the algorithm’s fundamental “opinion” of your brand. This is more than a machine’s calculation. Algorithms provide a brutally honest reflection of how the world – and your clients – perceive you, synthesized from your entire digital footprint, both off-site and on-site. To make your brand truly meaningful as a digital business asset, a strong AI resume must be earned through authenticity – not tricks to game the system. If it’s built on reality, it becomes evidence of a solid, consistent brand presence across the web over time – a winning, long-term strategy no matter what comes next (hint: AI assistive agents). Your AI resume is now your most important marketing asset. It represents your entire digital strategy in one easy-to-understand, at-a-glance KPI – with a more subtle, conversational KPI revealed when you track the “rabbit hole” that follows. From foundation to KPI: Aligning brand, strategy, and the business This new reality makes the AI resume the ultimate KPI – one that unites the business around three mission-critical objectives: It’s the core of your AIEO strategy: AI assistive engine optimization is all about brand, and the AI resume is the signal that your online brand strategy is solid. You can’t build a stable house on a cracked foundation – and a strong AI resume proves yours is sound. It unifies your entire marketing team: This KPI pulls everyone in the same direction. PR, content, and social teams all contribute to one measurable goal – building an AI resume that’s positive, accurate, and convincing. It’s the primary defense for your company’s most valuable asset – its brand: A precision-engineered AI resume is more than marketing; it’s insurance. It mitigates risk, protects deals at the BoFu zero-sum moment, and controls the “conversational rabbit hole” to prevent reputational damage. This is why brand represents a career-defining opportunity for SEOs. The person who owns this asset will be the most influential in the room. Get this right, and you become the strategic advisor who can walk into the C-suite with a meaningful, executable plan. One that wins for humans – a clear, helpful narrative – and wins for algorithms – a consistent, machine-readable curriculum. It also provides insurance for the CEO’s most valuable asset: the brand. By leading a brand strategy built for algorithms, you become the guardian of the brand’s future. This is your legitimate, undeniable reason to seize a place at the top table and earn the ear of the CEO. It’s time to move beyond traditional metrics tied to the website-keyword-link era, when SEO was “just another channel.” And while you’re at it, take the seat you deserve at the C-level table. Your next step: Map the new strategic landscape Now that you understand why the AI resume is your new mandate, the next step is to map the terrain. The emerging landscape of AI-driven research is defined by three modes of discovery – explicit, implicit, and ambient – that are reshaping how people and algorithms evaluate brands. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI released its web browser named ChatGPT Atlas...View the full article

Home Office says it will not ‘accept abuse of borders’ after man re-enters Britain on small boat View the full article

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned Headlines appeared first on Search Engine Journal. View the full article