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In business, there’s one skill no leader would dare neglect: the financials. Financial literacy, like understanding a balance sheet, cash flow, or P&L, is one of the foundations for decision making. As climate change rewrites supply chains, consumer demand, and regulation, another fluency is becoming just as essential. Climate literacy will protect business growth and resilience, while leaders who ignore it are being left behind. But mastering it means more than knowing that emissions are a problem. It’s about being able to read, question, and apply environmental data the way a CFO interprets financials. Leaders must be able to ask, and know the answer to, questions like: Where are our biggest emissions risks? Which investments deliver real impact reductions versus a marketing spin alone? How do we balance short-term targets with long-term resilience? Are we measuring the ROI of ongoing sustainability initiatives? OUT OF THE SILO AND INTO THE BOARDROOM Sustainability data is not just for sustainability teams. Instead of climate data living in a silo, it must become embedded in decision making across the business, reflecting how financial data is key to core business decisions and has many applications beyond the finance team. We’re already seeing the shift in action. Retail teams are not only generating science-based impact data with Vaayu, but actively using it across functions. Their product design teams are testing and adjusting materials, logistics teams are optimizing deliveries, and marketing teams are building carbon data into how they communicate. One example is the intimate apparel brand Triumph, which carried out nearly 1,500 product-level analyses. The footprints revealed clear hotspots across categories, from suncare (which averaged just 2.18 kg CO₂e per item), to make-up, where end-of-life impacts were highest. They pointed to the urgent need for stronger circular solutions and better disposal practices. Taking a different approach to applying impact data, Vestiaire Collective assessed its avoided emissions through its resale platform, enabling them to show customers that second-hand luxury can actually outperform fast fashion on cost. The unique cost-per-wear metric found that buying pre-loved luxury items was around one-third more affordable over time than purchasing new fast fashion, challenging the assumption that luxury must always come at a higher price. Far from being only about sustainability, these insights ultimately help leaders drive decisions that lead to reduced costs and risks while also enhancing brand credibility, trust, and even ROI among key audiences. Companies that fail to act aren’t just missing an opportunity; they are falling behind competitors who are already speaking the language of sustainability and turning climate action into business advantage. CROSS-INDUSTRY APPLICATIONS The cross-industry lesson is simple. Every sector, from finance to healthcare, will need to treat carbon literacy like financial literacy. Just as leaders once learned to parse revenue streams and liabilities, they must now understand emission scopes, avoided versus created impact, and the trade-offs between compliance and innovation. The companies that invest early in building this fluency will be the ones prepared for investor scrutiny, regulatory shifts, and, perhaps most importantly, customer trust. TURN COMPLIANCE RISKS INTO REWARDS Implications extend into mandates, too. Regulatory momentum remains. Even with delays, climate disclosure frameworks like the Corporate Sustainability Reporting Directive are still on the horizon. Leaders need to act now to build internal processes and data systems ahead of when rules kick in, making carbon illiteracy a genuine liability in addition to being a blind spot. And regardless of policy shifts, market expectations persist. Investors, customers, and talent continue to demand a credible climate response. The workforce itself is becoming a change driver. Younger generations increasingly choose employers that align with their values, and companies that fail to embed carbon literacy risk losing talent to more forward-looking competitors. In this sense, climate fluency is growing into a defining marker of resilience, credibility, and long-term growth. Carbon literacy is fast becoming a source of risk mitigation and competitive edge. Companies that understand their products’ true impact can redesign them with lower footprints, communicate that data with transparency, and stand apart in crowded markets. This not only appeals to climate-conscious customers but also builds loyalty and trust at a time when greenwashing is under greater scrutiny. Now, climate data is not a specialist’s job but a leadership skill. No CEO would admit to not understanding a balance sheet, but soon, no leader will get away with not understanding their company’s climate impact, either. Namrata Sandhu is founder and CEO of Vaayu. View the full article

Institutions borrow $15bn from standing repo facility in space of two days in sign of liquidity pressuresView the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. When Elon Musk bought Twitter in 2022, he repeatedly promised to reduce the amount of bots on the site, and pitched plans to "authenticate all real humans." Now, in 2025, the social media site known as X's true bot numbers are unknown, although a cybersecurity firm speaking to Mashable said that 76% percent of traffic coming from X during last year's Super Bowl was fake. Toss in the fact that those plans to authenticate real users have now been replaced by a paid verification scheme, and it's clear the site is still figuring out how to deal with fake users. The most recent plan? Put a bunch of your personal information in an "About this account" section on your profile page. In an X post this week, X head of product Nikita Bier said that starting next week, the social media site will begin "experimenting with displaying new information on profiles." This includes which country a user is based in, when they joined the site, how many times they've changed their username, and how they're accessing the site (via desktop or via the app, for instance). The idea, Bier says, is that checking this information will allow users to "to verify [an account's] authenticity." For instance, if you're being spammed with a bunch of suspicious followers, and they all seem to be new accounts from the same region, you might be able to infer that you're being targeted by some kind of coordinated spam attack. At the same time, however, the new section comes with privacy concerns. One user, for instance, asked Bier if X accounts will be able to opt out of having the country they're based in displayed for all to see. Another, seemingly in favor of the new system, asked if the page could include information about which device a user is posting from, to which Bier replied that the team is "experimenting with various device details for users to form judgments on authenticity." Yikes. While none of that is quite as aggressive as just posting your address, it still peels back the curtain a bit more than I'd like, and leaves room for others to make judgments about you based on geography, or if Bier follows through on that second point, your model of phone. Luckily, the feature isn't guaranteed to make it live for everyone quite yet. Bier says that the initial test will begin with "a handful of X team members to get feedback." And to his credit, he has been responsive in replies to his post, acknowledging that in "countries where speech can have penalties, we should substitute country for region." If the new section rubs you the wrong way, now's the time to speak up about it. If, however, it does make its way towards your profile one day, there is a silver lining. Bier says that should you not want certain information made public on your profile, "There will be privacy toggles." However, if a user configures them, he says "that will likely be highlighted on their profile." For my own two cents, I have essentially moved on from X at this point, and bots have been a big reason why. Still, I'm not sure encouraging users to judge each other based on where they're located (or even username changes, which are common during spooky season) is the right move. While some countries are more associated with inauthentic accounts than others, real users live everywhere, and implying that readers should dismiss others based simply on where they are runs the risk of adding more toxicity to the pile. Take this bizarre reply to Bier's announcement, which implies that users in...Canada?...are just a bunch of trolls. View the full article

Google's John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal. View the full article

As OpenAI rolls out its new social media app Sora—which allows users to prompt the company’s Sora 2 model to produce fantastical videos of almost anything—there are obvious concerns that the platform could be used to generate deepfakes and otherwise misleading content. To combat this problem, the company says it adjusted its systems to prevent users from manipulating images of other people, including political leaders like Donald The President, Kamala Harris, or Emmanuel Macron. If you try to generate an image of a public figure, the Sora app—which is still invitation-only—will generally tell you your prompt violates the platform’s guidelines. But OpenAI is also using a more analog method of preventing celebrity impersonation: blocking users from even signing up for the platform with certain usernames. The company appears to have blocked users from signing up with usernames that reference major political figures and other celebrities, including The President, Katy Perry, Benjamin Netanyahu, and Kim Jong Un. While some account names are flagged as already taken, these usernames trigger a specific notice: “This username is not allowed.” The company did not directly answer Fast Company’s questions about how it determines which public figure usernames should be blocked. OpenAI is already selling its ChatGPT technology to U.S. federal agencies, but the company wouldn’t say much about whether it might eventually welcome government officials, or the government more broadly, to the Sora app. “We don’t have anything else to share right now on future plans,” an OpenAI spokesperson told Fast Company. “Public figures can’t be generated in Sora unless they’ve uploaded a cameo themselves and given consent for it to be used. Whether you’re a public figure or not, Cameo puts you in control of your likeness, with options to decide who can use it and how.” (Cameo is the Sora feature that allows you to upload recordings of yourself to the app and create a highly realistic avatar, and then use that likeness in a variety of AI-generated scenarios.) OpenAI is relatively new to the social media business, but the battle over username ownership is nothing new. Facebook, TikTok, and Twitter have long dealt with the challenge of social media users claiming to be celebrities online, as well as the question of how to grant coveted handles. Control over accounts that appear to belong to government officials is particularly sensitive, and social media companies often tout steps they take to prevent their platforms from misuse during campaign season. But the challenge becomes far more complicated with generative artificial intelligence and generated AI videos, which are premised on inviting people to create doctored content. While President The President doesn’t seem to have an active Sora account right now, he is a devoted social media poster with a growing penchant for AI-generated video memes that mock his political opponents. Sora’s technology has also gotten significantly better, which means it’s far more likely that people might get duped—and that they might need to rely on a username to verify the source of a particular piece of generated content. “The levels of realism and the number of visible artifacts have both been improved over the previous version and other state-of-the-art video generation apps,” Siwei Lyu, a computer science professor at the University of Buffalo, whose team studied the latest Sora model, told Fast Company. Despite visible watermarks on generated videos and other “invisible” watermarks deployed by the company, “to ordinary viewers the generated videos are very challenging to tell apart from real ones,” Lyu said. It’s still possible for people to circumvent or manipulate the technology, he warned, noting that he wasn’t sure how OpenAI developed the list of people whose likenesses can’t be generated on the app. OpenAI has released general usage policies on what people aren’t allowed to do with its models. That includes depicting real people without their consent and producing content that’s designed to “mislead” others. But while the “username not allowed” message seems to imply that OpenAI wants to specifically limit the ability of people to represent themselves as public figures, it’s not clear how exhaustive that policy actually is or who it’s designed to cover. For instance, the username JD Vance is already deployed. And there’s a barely followed account that represents itself as Education Secretary Linda McMahon, with her face as the profile picture, as well as one for Defense Secretary Pete Hegseth, also with a profile picture. Neither has verified check marks, which some influencers on the app now display. It’s theoretically possible these accounts actually belong to those individuals, but unlikely. Right now, the Sora app is only available to users in North America, but the names of some public figures outside the U.S. and Canada seem to have been proactively protected by the company. The name Sara Duterte, the name of the Philippines’ current vice president, produces a “not allowed” notice, as does Indian Prime Minister Narendra Modi, Palestinian politician Mahmoud Abbas, Chinese President Xi Jinping, Pakistani Prime Minister Shehbaz Sharif, former U.K. Prime Minister Tony Blair, and Netanyahu. The names Maha Vajiralongkorn, the king of Thailand, and Anutin Charnvirakul, the country’s prime minister, were both blocked. William Ruto, the name of the president of Kenya, is also blocked. But not every head of state is automatically protected from any common user using their name. Fast Company was able to successfully edit a Sora account username to the names of leaders of Guyana, Niger, and Angola: Irfaan Ali, Abdourahamane Tchiani, and João Lourenço, respectively. An account has already taken the name Ibrahim Traoré, the interim president of Burkina Faso. The username for Prabowo Subianto, the name of the president of Indonesia, has also been nabbed. The name of Peter Pellegrini—the leader of Slovakia, a nation that saw a deepfake video of a candidate spur confusion during an election just last year—is now being used, too. A former State Department official told Fast Company that, on its own, blocking certain usernames is “not even a barely acceptable minimum.” For now, the username function doesn’t seem to recognize at least some Cyrillic characters, but it’s possible that someone could try to take advantage of those to make it appear like they already have blocked usernames, the person added. As for leaders in some non-Western countries not having their names reserved, the person said: “These companies never care about the Global South until someone gets hurt.” View the full article

Move is latest by justice department against US president’s criticsView the full article

Zions Bancorp. is among the latest banks to report material losses due to alleged borrower fraud. Stocks of regional lenders plunged on Thursday. View the full article

On Thursday October 16, New Yorkers and people across the country who have been watching the city’s mayoral race will tune in as Democratic nominee Zohran Mamdani, former New York Governor Andrew Cuomo, and Republican nominee Curtis Sliwa face off in the first of two mayoral debates, ahead of New York City’s upcoming election on November 4. The debate is set to take place in Manhattan’s Rockefeller Center starting at 7:00 p.m. ET this evening. NBC 4 New York/WNBC, Telemundo 47/WNJU, and POLITICO New York are partnering to host the debate. The hotly contested three-way race is between Mamdani, a state assemblyman; Cuomo, who is running as an independent after losing the Democratic primary; and 71-year-old Sliwa, founder of the Guardian Angels, a group that patrols the city for crime. Mayor Eric Adams, a former independent candidate, ended his bid for re-election at the end of last month. A win for Mamdani could offer insight into how Democrats will fare in upcoming national elections and next year’s midterms. Mamdani, a 33-year-old Democratic socialist, was able to clinch the nomination back in June over Cuomo, a household name in New York, and currently maintains a double-digit lead in polls. (Both Cuomo and Sliwa are hoping to gain back some of that ground tonight and connect with voters.) Mamdani is running on a platform that addresses some of the key economic problems plaguing The President’s second term: high inflation, the soaring cost of living, and high housing prices. Mamdani wants to lower housing costs in New York City by freezing rent, building more affordable housing, and holding bad landlords accountable. He also wants to tackle rising food prices with a network of city-owned grocery stores. How can I watch the NYC mayoral debate? Traditional television subscribers can catch the debate, which will take place at WNBC’s studios at 30 Rockefeller Plaza in Manhattan, on WNBC-TV and across WNBC’s and WNJU-TV’s streaming and digital platforms, including the NBC 4 New York and Telemundo Noreste streaming channels. Only the first of the two hours will air live on WNBC and WNJU. The debate will be streamed in its entirety on NBC 4 New York and Telemundo’s streaming platforms. Each broadcast will be translated into Spanish for WNJU audiences, and will also include a sign-language interpreter and closed captioning access for the hearing impaired, for both WNBC and WNJU audiences. Many news outlet websites will also livestream the debate, including POLITICO and the New York Times, which will also provide real-time commentary and analysis from its reporters. View the full article

If you asked me which streaming service has the best TV shows, I'd say Apple TV (recently freshly rebranded from Apple TV+). But if you asked me which has the fewest TV shows, I'd also say Apple TV. I love Severance and all, but when it's not releasing new episodes, there's usually not enough to keep me subscribed. That's why I'm so interested in the new bundle deal from Apple and Peacock: For just $2 more than a standard Apple TV subscription—or the same price as a monthly Peacock subscription—you can get them both. Peacock isn't my favorite streaming service, exactly, but because it pulls from most of NBC and Universal's respective catalogs, it does usually have enough to keep me interested between new seasons of Poker Face, especially when it comes to its library of movies. The highs aren't quite as high as Apple's, but there's enough there that you'll probably find something to watch when you need background noise. Combining it with Apple TV is a smart way to shore up each platform's weak spots. How to sign up for the Apple TV/Peacock bundleAccording to Apple, the new bundle goes live on Oct. 20, so it's not quite here yet. But once it arrives, you'll be able to pay $14.99 per month to get Apple TV and Peacock Premium together, or $19.99 per month to upgrade to Apple TV and Peacock Premium Plus without ads. Given that a month of Apple TV costs $12.99, on its own and a month of Peacock Premium would cost $10.99 on top of that, it's a pretty good deal. It's also good timing for Halloween, as Peacock is home to classics like The Thing as well as more recent hits like the Terrifier films. For some reason, a good deal of the Universal monsters films seem to be making Tubi their home this year instead, but Peacock's horror selection is still stronger than Apple's on its own. As for whether it's worth the extra $5 for the Peacock Premium Plus bundle, it depends on how much you hate ads. That package is a good deal more expensive than Apple TV would be on its own, but on the other hand, a month of Peacock Premium Plus would typically run you $16.99 on its own, so the $19.99 you'd be paying to add Apple TV to the mix isn't a bad deal. For your extra dollars, you'd be eliminating ads from your Peacock viewing, as well as adding on the ability to download content to watch offline. Apple says that once the deal goes live, you'll be able to access it through either the Apple TV or Peacock websites/apps. Meanwhile, if you're subscribed to an Apple One Family or Premier plan, which includes Apple TV alongside a number of other Apple platforms, you'll need to sign up for Peacock separately. However, Apple says it will offer a 35% discount to Peacock Premium Plus for Apple One subscribers, which will knock the price down to about $11 a month, or around the same price as the ad-supported Peacock Premium. View the full article

Fathom Holdings acquired START Real Estate to expand its first-time homebuyer program, the company announced Thursday. View the full article

A value proposition is crucial for your business, as it defines what makes your offerings unique and valuable to customers. It answers the critical question of why someone should choose you over competitors. By clearly stating the benefits you provide, you improve your marketing efforts and connect better with your audience. Comprehending how to craft an effective value proposition can lead to improved customer retention and increased sales. So, what steps can you take to develop yours? Key Takeaways A value proposition defines how a business uniquely meets customer needs, distinguishing it from competitors. It communicates the specific benefits and solutions offered by a product or service, enhancing customer engagement. A clear value proposition is essential for attracting customers, boosting retention, and driving sales. Regularly reassessing and validating the value proposition ensures it remains relevant and aligned with market needs. Understanding customer pain points allows businesses to tailor their offerings, fostering loyalty and competitive advantage. Defining Value Proposition in Business When you think about defining a value proposition in business, it’s crucial to recognize that it serves as a critical tool for distinguishing your brand from competitors. Fundamentally, what does value proposition mean in business? It’s a concise statement that outlines the unique benefits your company offers, appealing directly to your customers’ needs. The purpose of a value proposition is to communicate how your product or service fulfills a specific need or solves a problem, making it important for effective marketing. A strong value proposition should be easily comprehended and prominently displayed, featuring a compelling headline and supporting subheadline. The Importance of a Value Proposition A well-articulated value proposition is vital for any business aiming to succeed in a competitive marketplace. It clarifies the unique benefits you offer, ensuring you align with customer needs. This impactful marketing statement differentiates your company or product, enhancing customer retention and loyalty. When you have a clear value proposition, you’re more likely to attract investment and demand, effectively communicating your worth to stakeholders. A strong value proposition is significant for converting prospects into paying customers, directly impacting your sales and profitability. Conversely, if you fail to articulate a compelling value proposition, you risk losing market share and may struggle to maintain profitability, which could eventually lead to business closure. Prioritize your value proposition for long-term success. Key Components of a Value Proposition To craft an effective value proposition, you need to highlight the unique benefits your business offers. Start with a clear communication strategy that presents these benefits in a straightforward way, ensuring potential customers easily understand what sets you apart. Unique Benefits Offered Comprehending the unique benefits offered by your value proposition is crucial for effectively communicating your brand’s strengths to potential customers. A well-crafted value proposition articulates how your products or services meet specific customer needs, setting you apart from competitors. Start with a compelling headline that highlights the primary benefit, then provide supporting details that illustrate how these benefits are delivered uniquely. Focus on both functional and emotional aspects, ensuring customers feel understood. Avoid jargon; instead, use clear language that emphasizes tangible results. Remember, a strong value proposition is key to achieving product-market fit, helping maintain your competitive advantage and cultivate customer loyalty. Clear Communication Strategy When crafting a clear communication strategy for your value proposition, it’s essential to start with a strong headline that quickly conveys the primary benefit of your product or service. Next, use a subheadline to elaborate on key features and benefits, ensuring it directly addresses customer needs. Remember, effective value propositions should be intuitive, allowing potential customers to grasp unique benefits easily. To improve clarity, focus on concrete language that resonates with your target market. Consider these key components: Strong, benefit-focused headline Detailed subheadline outlining features Intuitive language, free of jargon Visual elements to reinforce the message Differentiating Your Brand Through Value Proposition To differentiate your brand, you need to identify your unique selling points that set you apart from competitors. This clarity helps you develop competitive advantage strategies aligned with your target market’s needs and preferences. Unique Selling Points How can your brand stand out in a crowded market? A unique selling point (USP) is key to differentiating your brand. It highlights specific features or benefits that compel customers to choose you over competitors. To create an effective USP, consider these elements: Clearly communicate what makes your product unique. Address specific customer needs or pain points. Use concise statements that resonate with your target audience. Regularly refine your USP based on customer feedback and market trends. Brands that articulate their USPs well can see a 20-30% increase in conversion rates and cultivate greater loyalty. Competitive Advantage Strategies A strong value proposition is essential for any brand looking to carve out a competitive advantage in today’s crowded marketplace. It clearly articulates the unique benefits that set your brand apart from competitors, making it easier for customers to choose your products. For instance, Warby Parker effectively addresses high eyewear costs during the incorporation of a social impact component, enhancing its market position. Brands with strong value propositions experience up to 60% more customer loyalty, leading to higher retention rates. Supporting your claims with statistics boosts credibility and can attract investment. By utilizing a value proposition canvas, you can visualize and strategize key differentiating factors, helping you identify and address unsatisfied customer needs, ultimately reinforcing your competitive advantage. Target Market Alignment Comprehending your target market is crucial for differentiating your brand through a compelling value proposition. When you accurately identify customer needs, you can communicate unique benefits effectively. Here are some key strategies to reflect on: Tailor your value proposition to address specific customer segments. Use personalized marketing to improve engagement, potentially boosting sales by over 10%. Highlight how your offerings solve problems and elevate experiences, as 86% of buyers are willing to pay more for better service. Utilize tools like the Value Proposition Canvas to align your products with customer expectations. Understanding Customer Needs and Pain Points What drives your customers’ decision-making? Comprehending their needs and pain points is essential for your business. Identify the specific jobs they want to accomplish, as this helps create solutions that directly address those needs. Common customer pain points include high costs, time constraints, and frustrations with current solutions. Recognizing these issues allows you to offer effective remedies. Research indicates that 70% of consumers prefer brands that grasp their needs. Customer Pain Points Emotional Drivers Potential Solutions High Costs Desire for Status Competitive Pricing Time Constraints Social Acceptance Streamlined Processes Frustration Trust Improved Support Utilizing tools like the Value Proposition Canvas can help visualize and prioritize these aspects. The Role of Value Proposition in Marketing Strategy Grasping the role of value proposition in your marketing strategy is crucial for distinguishing your business from competitors. A well-defined value proposition helps you communicate the unique benefits your offerings provide. Here are key aspects to reflect on: Clearly articulate the specific benefits and value you offer to your target audience. Use concise and intuitive messaging, often with a strong headline and supporting subheadlines. Address customer needs and pain points, enhancing their experience and loyalty. Integrate your value proposition across various marketing channels to maintain consistent messaging. Testing and Validating Your Value Proposition Testing and validating your value proposition is vital for ensuring it resonates with your target audience. Start by using the Value Proposition Canvas to visually map customer needs against your product’s offerings, which helps you align better for market fit. Engage in iterative testing to identify customer willingness to pay, using methods like fake-sales websites or customer interviews. Direct engagement through surveys or focus groups can reveal hidden needs and emotional drivers, fundamental for refining your proposition. Remember to avoid common pitfalls, like not distinguishing between customer segments or trying to address every pain point. Successful validation confirms that your solutions meet customer needs, achieving problem-solution fit, and indicating the potential for profitability and scalability in your business model. Common Mistakes to Avoid in Value Proposition Development When developing your value proposition, it’s important to recognize and avoid common pitfalls that can undermine its effectiveness. Here are some mistakes you should steer clear of: Failing to differentiate between various customer segments, leading to a generic message. Overlooking the importance of addressing both functional and emotional customer needs, which can weaken your appeal. Basing customer profiles on internal views rather than actual insights, resulting in misaligned messaging. Trying to cover every customer pain point and gain without focus, which can dilute your proposition. Evolving Your Value Proposition With Market Changes As market dynamics shift, it’s vital to regularly reassess your value proposition to maintain its relevance. Start by gathering customer feedback and conducting market research to identify changing preferences. This allows you to update your offerings in a timely manner. Keep an eye on new technologies, as they can impact how you present your products or services. Highlight innovative features or efficiencies that your competitors mightn’t offer. Regularly analyze your competitors’ value propositions to understand market shifts and discover ways to differentiate your business. Remember, a dynamic value proposition that evolves with market changes can improve customer loyalty and retention, demonstrating your commitment to meeting their needs effectively. Stay proactive to remain competitive in your industry. Frequently Asked Questions What Is an Example of a Value Proposition? An example of a value proposition is Slack‘s emphasis on enhancing team collaboration. It offers a user-friendly platform that streamlines communication, making it easier for teams to connect and share information. This unique benefit not merely solves the problem of inefficient communication but additionally creates a more enjoyable experience for users. What Is the Meaning of Value Proposition in Business? A value proposition is a clear statement that outlines the unique benefits your product or service offers to customers. It explains why someone should choose your offering over competitors. By addressing specific customer needs and pain points, you demonstrate how your solution adds value. An effective value proposition is crucial for attracting and retaining customers, guiding your marketing strategies, and aligning your offerings with what customers truly want and need. How to Write a Value Proposition for a Business? To write a value proposition for your business, start by identifying your target audience and their specific needs. Next, articulate the unique benefits your product or service offers, focusing on how it solves their problems. Use clear language that resonates with your customers. Structure your proposition with a strong headline, followed by key features and advantages. Finally, gather feedback and refine your message to guarantee clarity and effectiveness. What Are the Three Main Value Propositions? The three main value propositions are functional, emotional, and social. The functional value proposition highlights practical benefits, showing how a product solves problems or improves efficiency. The emotional value proposition connects with customers’ feelings and aspirations, influencing their buying decisions. Finally, the social value proposition focuses on a product’s impact on society, emphasizing ethical considerations and social responsibility. Comprehending these can help you cater to diverse customer preferences effectively. Conclusion To conclude, a strong value proposition is crucial for your business success. It clearly defines what makes your offerings unique and addresses customer needs. By comprehending these components, you can improve your marketing strategy and better engage with your audience. Regularly test and adapt your value proposition to stay relevant in a changing market. Avoid common pitfalls during development, and you’ll cultivate customer loyalty as you drive sales. Prioritize clarity and precision in your messaging for maximum impact. Image Via Envato This article, "What Does Value Proposition Mean for Business?" was first published on Small Business Trends View the full article

A value proposition is crucial for your business, as it defines what makes your offerings unique and valuable to customers. It answers the critical question of why someone should choose you over competitors. By clearly stating the benefits you provide, you improve your marketing efforts and connect better with your audience. Comprehending how to craft an effective value proposition can lead to improved customer retention and increased sales. So, what steps can you take to develop yours? Key Takeaways A value proposition defines how a business uniquely meets customer needs, distinguishing it from competitors. It communicates the specific benefits and solutions offered by a product or service, enhancing customer engagement. A clear value proposition is essential for attracting customers, boosting retention, and driving sales. Regularly reassessing and validating the value proposition ensures it remains relevant and aligned with market needs. Understanding customer pain points allows businesses to tailor their offerings, fostering loyalty and competitive advantage. Defining Value Proposition in Business When you think about defining a value proposition in business, it’s crucial to recognize that it serves as a critical tool for distinguishing your brand from competitors. Fundamentally, what does value proposition mean in business? It’s a concise statement that outlines the unique benefits your company offers, appealing directly to your customers’ needs. The purpose of a value proposition is to communicate how your product or service fulfills a specific need or solves a problem, making it important for effective marketing. A strong value proposition should be easily comprehended and prominently displayed, featuring a compelling headline and supporting subheadline. The Importance of a Value Proposition A well-articulated value proposition is vital for any business aiming to succeed in a competitive marketplace. It clarifies the unique benefits you offer, ensuring you align with customer needs. This impactful marketing statement differentiates your company or product, enhancing customer retention and loyalty. When you have a clear value proposition, you’re more likely to attract investment and demand, effectively communicating your worth to stakeholders. A strong value proposition is significant for converting prospects into paying customers, directly impacting your sales and profitability. Conversely, if you fail to articulate a compelling value proposition, you risk losing market share and may struggle to maintain profitability, which could eventually lead to business closure. Prioritize your value proposition for long-term success. Key Components of a Value Proposition To craft an effective value proposition, you need to highlight the unique benefits your business offers. Start with a clear communication strategy that presents these benefits in a straightforward way, ensuring potential customers easily understand what sets you apart. Unique Benefits Offered Comprehending the unique benefits offered by your value proposition is crucial for effectively communicating your brand’s strengths to potential customers. A well-crafted value proposition articulates how your products or services meet specific customer needs, setting you apart from competitors. Start with a compelling headline that highlights the primary benefit, then provide supporting details that illustrate how these benefits are delivered uniquely. Focus on both functional and emotional aspects, ensuring customers feel understood. Avoid jargon; instead, use clear language that emphasizes tangible results. Remember, a strong value proposition is key to achieving product-market fit, helping maintain your competitive advantage and cultivate customer loyalty. Clear Communication Strategy When crafting a clear communication strategy for your value proposition, it’s essential to start with a strong headline that quickly conveys the primary benefit of your product or service. Next, use a subheadline to elaborate on key features and benefits, ensuring it directly addresses customer needs. Remember, effective value propositions should be intuitive, allowing potential customers to grasp unique benefits easily. To improve clarity, focus on concrete language that resonates with your target market. Consider these key components: Strong, benefit-focused headline Detailed subheadline outlining features Intuitive language, free of jargon Visual elements to reinforce the message Differentiating Your Brand Through Value Proposition To differentiate your brand, you need to identify your unique selling points that set you apart from competitors. This clarity helps you develop competitive advantage strategies aligned with your target market’s needs and preferences. Unique Selling Points How can your brand stand out in a crowded market? A unique selling point (USP) is key to differentiating your brand. It highlights specific features or benefits that compel customers to choose you over competitors. To create an effective USP, consider these elements: Clearly communicate what makes your product unique. Address specific customer needs or pain points. Use concise statements that resonate with your target audience. Regularly refine your USP based on customer feedback and market trends. Brands that articulate their USPs well can see a 20-30% increase in conversion rates and cultivate greater loyalty. Competitive Advantage Strategies A strong value proposition is essential for any brand looking to carve out a competitive advantage in today’s crowded marketplace. It clearly articulates the unique benefits that set your brand apart from competitors, making it easier for customers to choose your products. For instance, Warby Parker effectively addresses high eyewear costs during the incorporation of a social impact component, enhancing its market position. Brands with strong value propositions experience up to 60% more customer loyalty, leading to higher retention rates. Supporting your claims with statistics boosts credibility and can attract investment. By utilizing a value proposition canvas, you can visualize and strategize key differentiating factors, helping you identify and address unsatisfied customer needs, ultimately reinforcing your competitive advantage. Target Market Alignment Comprehending your target market is crucial for differentiating your brand through a compelling value proposition. When you accurately identify customer needs, you can communicate unique benefits effectively. Here are some key strategies to reflect on: Tailor your value proposition to address specific customer segments. Use personalized marketing to improve engagement, potentially boosting sales by over 10%. Highlight how your offerings solve problems and elevate experiences, as 86% of buyers are willing to pay more for better service. Utilize tools like the Value Proposition Canvas to align your products with customer expectations. Understanding Customer Needs and Pain Points What drives your customers’ decision-making? Comprehending their needs and pain points is essential for your business. Identify the specific jobs they want to accomplish, as this helps create solutions that directly address those needs. Common customer pain points include high costs, time constraints, and frustrations with current solutions. Recognizing these issues allows you to offer effective remedies. Research indicates that 70% of consumers prefer brands that grasp their needs. Customer Pain Points Emotional Drivers Potential Solutions High Costs Desire for Status Competitive Pricing Time Constraints Social Acceptance Streamlined Processes Frustration Trust Improved Support Utilizing tools like the Value Proposition Canvas can help visualize and prioritize these aspects. The Role of Value Proposition in Marketing Strategy Grasping the role of value proposition in your marketing strategy is crucial for distinguishing your business from competitors. A well-defined value proposition helps you communicate the unique benefits your offerings provide. Here are key aspects to reflect on: Clearly articulate the specific benefits and value you offer to your target audience. Use concise and intuitive messaging, often with a strong headline and supporting subheadlines. Address customer needs and pain points, enhancing their experience and loyalty. Integrate your value proposition across various marketing channels to maintain consistent messaging. Testing and Validating Your Value Proposition Testing and validating your value proposition is vital for ensuring it resonates with your target audience. Start by using the Value Proposition Canvas to visually map customer needs against your product’s offerings, which helps you align better for market fit. Engage in iterative testing to identify customer willingness to pay, using methods like fake-sales websites or customer interviews. Direct engagement through surveys or focus groups can reveal hidden needs and emotional drivers, fundamental for refining your proposition. Remember to avoid common pitfalls, like not distinguishing between customer segments or trying to address every pain point. Successful validation confirms that your solutions meet customer needs, achieving problem-solution fit, and indicating the potential for profitability and scalability in your business model. Common Mistakes to Avoid in Value Proposition Development When developing your value proposition, it’s important to recognize and avoid common pitfalls that can undermine its effectiveness. Here are some mistakes you should steer clear of: Failing to differentiate between various customer segments, leading to a generic message. Overlooking the importance of addressing both functional and emotional customer needs, which can weaken your appeal. Basing customer profiles on internal views rather than actual insights, resulting in misaligned messaging. Trying to cover every customer pain point and gain without focus, which can dilute your proposition. Evolving Your Value Proposition With Market Changes As market dynamics shift, it’s vital to regularly reassess your value proposition to maintain its relevance. Start by gathering customer feedback and conducting market research to identify changing preferences. This allows you to update your offerings in a timely manner. Keep an eye on new technologies, as they can impact how you present your products or services. Highlight innovative features or efficiencies that your competitors mightn’t offer. Regularly analyze your competitors’ value propositions to understand market shifts and discover ways to differentiate your business. Remember, a dynamic value proposition that evolves with market changes can improve customer loyalty and retention, demonstrating your commitment to meeting their needs effectively. Stay proactive to remain competitive in your industry. Frequently Asked Questions What Is an Example of a Value Proposition? An example of a value proposition is Slack‘s emphasis on enhancing team collaboration. It offers a user-friendly platform that streamlines communication, making it easier for teams to connect and share information. This unique benefit not merely solves the problem of inefficient communication but additionally creates a more enjoyable experience for users. What Is the Meaning of Value Proposition in Business? A value proposition is a clear statement that outlines the unique benefits your product or service offers to customers. It explains why someone should choose your offering over competitors. By addressing specific customer needs and pain points, you demonstrate how your solution adds value. An effective value proposition is crucial for attracting and retaining customers, guiding your marketing strategies, and aligning your offerings with what customers truly want and need. How to Write a Value Proposition for a Business? To write a value proposition for your business, start by identifying your target audience and their specific needs. Next, articulate the unique benefits your product or service offers, focusing on how it solves their problems. Use clear language that resonates with your customers. Structure your proposition with a strong headline, followed by key features and advantages. Finally, gather feedback and refine your message to guarantee clarity and effectiveness. What Are the Three Main Value Propositions? The three main value propositions are functional, emotional, and social. The functional value proposition highlights practical benefits, showing how a product solves problems or improves efficiency. The emotional value proposition connects with customers’ feelings and aspirations, influencing their buying decisions. Finally, the social value proposition focuses on a product’s impact on society, emphasizing ethical considerations and social responsibility. Comprehending these can help you cater to diverse customer preferences effectively. Conclusion To conclude, a strong value proposition is crucial for your business success. It clearly defines what makes your offerings unique and addresses customer needs. By comprehending these components, you can improve your marketing strategy and better engage with your audience. Regularly test and adapt your value proposition to stay relevant in a changing market. Avoid common pitfalls during development, and you’ll cultivate customer loyalty as you drive sales. Prioritize clarity and precision in your messaging for maximum impact. Image Via Envato This article, "What Does Value Proposition Mean for Business?" was first published on Small Business Trends View the full article

Not all AI is created equal. Here's a great primer on AI vs Agentic AI contributed by our brand new WiFi NOW partner, 7SIGNAL. The post 7SIGNAL Blog: Agentic AI versus traditional AI: The next evolution of intelligence appeared first on Wi-Fi NOW Global. View the full article

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal. View the full article

Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for sellers. What’s new. Starting this month, eligible U.S. Shopping ad merchants can offer physical goods on a recurring basis. The policy formally opens subscriptions in categories like apparel, coffee, healthcare (excluding prescription drugs), home and garden, personal care, pet supplies, prepared foods, and toys. To participate, merchants must update their product feeds with the subscription_cost attribute, including subattributes for the billing period (week, month, or year), period length, and amount. Google supports only one subscription price per landing page, and sales or discounts on subscriptions aren’t supported yet. Why we care. This update lets merchants tap into the booming subscription commerce trend – from monthly coffee deliveries to pet supply restocks – without leaving the Google Shopping ecosystem. It’s a big opportunity for brands in categories like coffee, personal care, and pet supplies to boost customer retention and lifetime value. Plus, being early to adopt subscriptions on Google could give merchants a competitive edge as shoppers increasingly favor convenient, auto-replenished purchases. Bottom line. By officially supporting physical goods subscriptions, Google is giving merchants a new way to drive recurring revenue and customer loyalty – and giving shoppers more ways to “set it and forget it.” It also positions Google to better compete with platforms like Amazon, Shopify, and TikTok Shop, which already support recurring purchase options. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. Back when the Galaxy Z Fold 7 and the Galaxy Z Flip 7 were announced this summer, Samsung fans knew an FE (Fan Edition) version was around the corner. The Galaxy Z Flip 7 FE came out later in July, and true to its FE name, the phone was much cheaper than the Flip 7 without sacrificing too much. Fast forward some months, and now the Galaxy Z Flip 7 FE is even cheaper, currently sitting at $699 (originally $959.99) on Woot for the upgraded 256GB version. Galaxy Z Flip 7 FE (256 GB) $699.00 at Woot $959.99 Save $260.99 Get Deal Get Deal $699.00 at Woot $959.99 Save $260.99 The Z Flip 7 FE is very similar to the flagship Z Flip 7 for a much cheaper price, and that's its main pull—the same can be said for just about any FE version Samsung has made. The Z Flip 7 FE has the same cameras as the Z Flip 7 and the same display, but it's just a bit smaller and the screen is 60 Hz. It's a little narrower too, which can be a pro or a con depending on your preferences. The processor is the Exynos 2400 instead of the 2500, but most people will not notice the difference. Considering you're saving between $200 to $300 compared to the Z Flip 7 for a very similar phone (and one of the best flip phones in the market), this makes the FE version a great option. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 2 Noise Cancelling Wireless Earbuds — $197.00 (List Price $249.00) Samsung Galaxy S25 Edge 256GB Unlocked AI Phone (Titanium JetBlack) — $819.99 (List Price $1,099.99) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $319.00 (List Price $349.00) Blink Mini 2 1080p Indoor Security Camera (2-Pack, White) — $34.99 (List Price $69.99) Ring Battery Doorbell Plus — $149.99 (List Price $149.99) Blink Video Doorbell Wireless (Newest Model) + Sync Module Core — $69.99 (List Price $69.99) Ring Indoor Cam (2nd Gen, 2-pack, White) — $79.99 (List Price $99.98) Amazon Fire TV Stick 4K (2nd Gen, 2023) — $49.99 (List Price $49.99) Shark AV2501S AI Ultra Robot Vacuum with HEPA Self-Empty Base — $359.89 (List Price $549.99) Amazon Fire HD 10 (2023) — (List Price $139.99) Deals are selected by our commerce team View the full article

Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently. What’s new. The v22 update adds several key features across campaign types: Generative AI for asset creation: A new AssetGenerationService (beta) lets advertisers automatically generate text and image assets using generative AI. Smart Bidding Exploration: Advertisers using Target ROAS strategies on Search can now retrieve time-segmented diversity metrics to better understand bid performance. Demand Gen campaigns: Expanded support for automated asset generation and additional bidding strategies. Performance Max upgrades: Campaign-level API support now includes image enhancement and image extraction automation, plus enhanced reporting with new segments and a feed_types field. App campaigns for installs (ACi): New bidding goals allow optimization without setting a specific target – ideal for fast scaling or uncertain benchmarks. Why we care. Google Ads API v22 adds powerful automation and AI tools that streamline campaign creation and optimization. With generative AI for asset creation, enhanced Smart Bidding, and better Performance Max reporting, marketers gain faster scaling, smarter optimization, and greater control over complex campaigns. What’s next. To access v22 features, developers must upgrade client libraries and code. Google has released updated documentation, release notes, and migration guides to support the transition. Bottom line. Google Ads API v22 blends automation, AI, and advanced analytics, helping advertisers stay efficient while keeping pace with an increasingly automated ad ecosystem. View the full article

As we scroll through our feeds, it’s not unusual to stumble upon AI-generated slop—the kind of empty, nonsensical content that’s unmistakably artificial. You click on one, and before you know it, your feed’s flooded with more of the same. It’s left users craving the authenticity they once savored—a pervasive frustration spreading across social media Pinterest has not been immune to the phenomenon. Described by Futurism as “strangled by AI slop,” the platform has been “engulfed in a torrent of uncanny AI-generated content, drowning out the human-made inspiration that once thrived there.” Amid a surge of complaints, the platform has rolled out new generative AI controls that let users dial down—or up—how much artificial intelligence-produced content appears in their feeds. Accounts can now manage their preferences in Pinterest’s settings under “Refine Your Recommendations” or tweak individual Pins on the fly. The feature allows users to adjust settings for “eligible” image Pins a variety of categories, including entertainment, beauty, health, and fashion. Matt Madrigal, Pinterest’s chief technology officer, said in a statement that the feature strikes the right balance “between human creativity and AI innovation” and ensures that “every feed truly reflects what inspires them most.” “AI is not inspirational” The move is an apparent response to the undercurrent of bitterness that has been pouring in across social media. And Pinterest is hardly alone. AI slop is everywhere online, competing for clicks and views. Platforms like Instagram and TikTok were quick to introduce ways to reset feeds and filter out unwanted content. Yet the frustration with the “Pin giant” has reverberated loudly and clearly. In one viral post on X, a user complained, “I hate how Pinterest is just AI and ads now. It’s just unusable. The beauty of seeing an outfit on a real person . . . AI is not aspirational at all.” Another chimed in, “The amount of AI that’s on Pinterest now is depressing.” Reddit users have echoed the sentiment: “AI is ruining Pinterest. I’m about to delete the app!” and “Is there a good alternative to Pinterest? AI & ads are driving me nuts.” In an effort to humanize the experience, the newly released updates build on Pinterest’s earlier GenAI tools, including labels that identify image Pins likely generated or modified with AI. These labels will become more prominent in the coming weeks as detection improves, and the platform has committed to ongoing iteration to grant its audience greater control over feeds. Social media companies have had a mixed year While Pinterest is making moves to win back its users’ trust, the business itself is showing growth, but the company posted mixed results for its most recent earnings in August. It reported adjusted earnings per share of 33 cents, below consensus estimates of 35 cents. Revenue came in above expectations at $998 million versus the expected $975 million. At the same time, it hit a new milestone with 578 million global monthly active users, an 11% increase over the same period last year. Pinterest stock (NYSE: PINS) has seen middling growth this year, with shares up roughly 7.26% year to date. That’s not as quite as high as its larger competitor Meta Platforms, whose stock is up 18.83% this year, but it’s better than Snapchat owner Snap Inc., whose shares have tumbled 31% over the same period. View the full article

When managing inventory, choosing the right stock management company is essential for efficiency. Companies like Oracle Fusion Cloud and Unleashed Software provide robust solutions with features such as real-time tracking and automated replenishment. Other notable options include Zoho Inventory and Fishbowl, which cater to various business sizes. Comprehending the strengths of each platform can help you streamline your processes and improve customer satisfaction. Let’s explore these top contenders and their unique offerings. Key Takeaways Oracle Fusion Cloud Inventory offers real-time visibility and integrates with procurement and order management for optimized inventory control. Unleashed Software provides advanced reporting and multi-warehouse management tailored for manufacturers and wholesalers. Ordoro centralizes inventory management for e-commerce, ensuring real-time tracking and automated stock updates across various sales platforms. Cin7 streamlines inventory for multichannel retailers with advanced automation and extensive integration capabilities. Fishbowl delivers real-time tracking and order management, making it ideal for small to medium-sized businesses. Oracle Fusion Cloud Inventory Management Oracle Fusion Cloud Inventory Management serves as a robust solution for businesses looking to streamline their inventory processes. Founded in 1977, this platform supports your operations by offering real-time stock visibility, demand forecasting, and inventory optimization. You can easily integrate it with procurement, order management, and warehouse systems, which improves your overall efficiency. Key features like lot and serial number tracking, along with automated replenishment, guarantee that you maintain inventory accuracy and availability. Working with an inventory management consultant can further amplify these benefits, as they can guide you in utilizing inventory management consulting services effectively. Many inventory management companies recommend Oracle Fusion as an all-encompassing tool to help you make informed inventory decisions, eventually boosting profitability and customer satisfaction. Cin7 Cin7 is a robust tool that streamlines inventory management for multichannel retailers and manufacturers. With its advanced workflow automation, you can easily track inventory in real time and manage orders across various sales platforms, ensuring a smooth operation. Multi-Channel Integration Benefits In today’s competitive retail environment, effectively managing inventory across multiple channels is crucial for success. Cin7 offers seamless multi-channel integration that allows you to manage inventory in real time across platforms like Shopify, BigCommerce, and Amazon. This capability lets you optimize stock management consulting efforts and meet diverse market demands by supporting multiple sales channels and currencies. With its built-in automated stock replenishment, Cin7 helps maintain consistent inventory levels, minimizing the chances of stockouts and overselling. Plus, over 100 built-in reports deliver valuable insights into your inventory performance, aiding in informed decision-making. Advanced Workflow Automation Effective inventory management requires not just integration across sales channels but furthermore advanced workflow automation to fully optimize operations. Cin7 stands out among stock management companies by offering automation features that improve efficiency and accuracy. Here’s how: Automates tasks like order routing and stock replenishment. Seamlessly syncs inventory across platforms like Shopify and BigCommerce. Provides over 100 built-in reports for real-time insights. Reduces human error by eliminating manual processes. Improves customer satisfaction with timely order fulfillment. With these capabilities, Cin7 empowers mid-sized to large retailers to streamline their operations, ensuring consistent inventory accuracy across all sales channels. This level of automation sets it apart from many warehouse management companies, making it a valuable choice for businesses aiming to optimize inventory management. Zoho Inventory Zoho Inventory is a robust cloud-based platform that caters particularly to small and medium-sized businesses, offering features like real-time inventory tracking and automated stock adjustments. You’ll appreciate how it integrates with other Zoho applications and popular platforms such as Shopify and Amazon, streamlining your inventory management tasks. With a competitive pricing structure that includes a free tier, Zoho Inventory makes effective inventory control accessible for businesses of all sizes. Key Features Overview Managing inventory efficiently is crucial for small and medium-sized businesses, and Zoho Inventory offers a robust solution customized to meet those needs. This cloud-based platform helps you stay on top of your stock with its impressive features that streamline your operations. Real-time inventory tracking guarantees you always know what’s in stock. Multi-warehouse management lets you handle inventory across various locations seamlessly. Order management capabilities simplify the fulfillment process, keeping customers satisfied. Automated workflows reduce manual tasks, freeing up your time for other activities. Low-stock alerts and invoicing options help maintain ideal stock levels, improving cash flow. With these features, Zoho Inventory greatly improves your inventory management experience. Integration Capabilities When businesses expand their operations, integrating various systems becomes essential for maintaining efficiency and accuracy. Zoho Inventory stands out in this area, seamlessly connecting with popular e-commerce platforms like Shopify and Amazon. This integration allows you to synchronize your inventory effortlessly across multiple sales channels. Furthermore, the software links with Zoho‘s suite of applications, enabling you to manage accounting and CRM processes from one cohesive ecosystem. Zoho Inventory likewise supports third-party logistics (3PL) providers, streamlining your order fulfillment and shipping operations. With its API for custom integrations, you can connect Zoho Inventory with existing systems important to your workflow. Real-time data synchronization helps prevent overselling, ensuring accurate stock levels across all connected platforms, enhancing your inventory management considerably. Pricing Structure For businesses seeking an effective inventory management solution, comprehending the pricing structure of Zoho Inventory is crucial. The platform offers various plans customized to different needs, making it accessible for small to larger enterprises. Free tier available for up to 20 online orders per month Basic plan at $59/month supports 50 orders and 1 warehouse Standard plan at $99/month allows for 150 orders and 2 warehouses Professional plan at $159/month accommodates 500 orders and 5 warehouses Custom pricing options available for higher order volumes This tiered pricing structure guarantees you can choose a plan that aligns with your business requirements, providing vital features and scalability as your operations grow. Fishbowl Many businesses find it challenging to keep track of their inventory effectively, but Fishbowl offers a thorough solution customized for small to medium-sized companies. Founded in 2001, this robust inventory management platform employs around 250 people and features real-time inventory tracking, order management, and barcode scanning capabilities. These tools improve operational efficiency and accuracy, making Fishbowl particularly suitable for online retailers. It integrates seamlessly with various e-commerce platforms and accounting tools, including QuickBooks. Furthermore, Fishbowl automates tasks like reordering and stock updates, reducing manual effort and potential errors. With flexible pricing options, including a one-time license and subscription model, Fishbowl caters to different business needs and budgets, ensuring you have the right tools for effective inventory management. Katana Katana stands out as a robust inventory management solution customized particularly for small to medium-sized manufacturers. Founded in 2017, it offers features that streamline your operations and improve efficiency. Real-time inventory tracking to keep you updated on stock levels Seamless order fulfillment that integrates with platforms like Shopify and QuickBooks A visual dashboard designed to minimize manual errors in inventory management Automatic stock updates to guarantee you’re always working with accurate data Order prioritization to optimize your production workflows With a dedicated team of 150 employees, Katana is focused on delivering user-friendly solutions that meet the unique needs of manufacturers. It provides an all-encompassing tool to manage your inventory effectively. Ordoro Ordoro, established in 2010, offers e-commerce businesses a centralized inventory management solution that streamlines operations. You’ll find key features like real-time tracking, automated stock updates, and tools for kitting and bundling, which improve your efficiency. Plus, its seamless integration with platforms like Amazon, eBay, and Shopify makes it easier to manage multiple sales channels effectively. Key Features Overview Effective inventory management is crucial for e-commerce businesses, and Ordoro offers an extensive suite of features designed to streamline this process. With its robust tools, you can manage your stock levels accurately and efficiently across multiple sales channels. Here are some key features: Real-time inventory tracking to monitor stock levels on platforms like Amazon, eBay, and Shopify. Automated stock updates to prevent overselling and simplify inventory workflows. Kitting and bundling support for creating customized product packages to improve order fulfillment. Integration with major shipping carriers to provide discounted shipping rates, enhancing cost efficiency. Barcode scanning capabilities that enable quick stock adjustments, boosting operational efficiency. These features make Ordoro a valuable asset for your e-commerce operations. Integration Capabilities Explained When managing an e-commerce business, integrating various systems can greatly improve your operational efficiency. Ordoro seamlessly connects with major platforms like Shopify, Amazon, and eBay, allowing you to manage inventory across multiple sales channels effortlessly. It also integrates with accounting software such as QuickBooks, synchronizing your financial and inventory data for improved oversight. If you need more flexibility, Ordoro’s API supports custom integrations, letting you connect with other applications as required. The platform automates shipping label generation by linking with shipping carriers, streamlining order fulfillment and minimizing manual tasks. Moreover, built-in integrations with dropshipping suppliers automatically route sales to the correct vendors, simplifying your order process and saving you valuable time and effort. QuickBooks Many small to medium-sized businesses find QuickBooks to be an invaluable tool for inventory management. This software, founded in 1983 by Intuit, offers crucial features that improve your inventory processes. Real-time stock level tracking keeps you informed. Automatic reordering alerts prevent stockouts. Multi-location inventory management helps streamline operations. Low-stock alerts guarantee you never run out of vital items. Detailed inventory reports optimize stock levels effectively. QuickBooks integrates seamlessly with various accounting tools, allowing you to synchronize inventory data with financial updates, which supports better cash flow management. Its user-friendly interface and all-encompassing features make QuickBooks a popular choice, helping you reduce manual inventory tracking errors and improve overall operational efficiency. Unleashed Software Unleashed Software serves as a strong alternative for businesses seeking robust inventory management solutions designed to their unique needs. Founded in 2009, this cloud-based platform is customized for manufacturers, wholesalers, and distributors, earning a 4.9/5 rating on Trustpilot from over 800 users. You’ll benefit from real-time visibility into stock levels, multi-warehouse management, and advanced reporting capabilities, which effectively optimize your inventory processes. Unleashed integrates seamlessly with various e-commerce, accounting, and CRM systems, including Xero and QuickBooks, streamlining operations across different functions. Its focus on scalability makes it ideal for growing businesses managing multiple sales channels and locations. Key features like demand forecasting, real-time tracking, and automated stock updates help prevent stockouts and overstock situations, enhancing operational efficiency. Veeqo Veeqo stands out as a thorough inventory management solution customized for online retailers, providing essential tools to streamline stock management across multiple platforms like Amazon, eBay, and Shopify. Founded in 2013, this cloud-based software simplifies inventory control, enabling you to efficiently manage stock levels and prevent overselling. Here are some key features that make Veeqo a valuable asset: Real-time syncing of inventory across various sales channels Bulk shipping label printing to improve order fulfillment Elimination of manual tracking errors through automation No hidden costs, making it accessible for small to medium-sized businesses Enhanced operational efficiency for better overall performance Veeqo’s focus on automation helps you manage your inventory with ease, ensuring accuracy and reducing workload. Inflow (Archon Systems) When you’re seeking a reliable inventory management solution customized for small businesses, inFlow (Archon Systems) could be the answer. Founded in 2007, this company boasts a dedicated team of 50 employees focused on delivering user-friendly inventory management tools. With features like real-time stock tracking, order management, and invoicing, inFlow helps you streamline your inventory processes effectively. The software supports barcode scanning and integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce, making it ideal for online retailers. Moreover, its customizable reporting and analytics features allow you to optimize stock levels and improve inventory decision-making. You can try inFlow risk-free with a 14-day free trial, giving you time to explore its capabilities before committing to a subscription. Frequently Asked Questions Which Inventory Management System Is Best? Choosing the best inventory management system depends on your specific needs. If you require real-time tracking and multi-channel support, Cin7 could be ideal. For small businesses needing QuickBooks integration, Fishbowl might work well. Zoho Inventory offers competitive pricing with automated stock adjustments, whereas Katana focuses on manufacturers with production planning features. If you’re in wholesale or distribution, consider Unleashed Software for its advanced reporting and multi-warehouse management capabilities. Evaluate these options based on your requirements. What Is Streamlined Inventory Management? Streamlined inventory management refers to optimizing stock levels and processes to improve efficiency and reduce costs. You’ll benefit from real-time inventory tracking, which helps prevent overselling and stockouts. Automated stock updates minimize errors and increase accuracy. Advanced systems often include features like multi-channel syncing and demand forecasting, allowing you to align inventory with sales trends. This integration supports better decision-making and boosts cash flow, finally facilitating business growth and scalability. Which Company Is a Global Example of Excellent Inventory Management? A global example of excellent inventory management is Oracle Fusion Cloud Inventory Management. Founded in 1977, it provides thorough solutions with real-time stock visibility and demand forecasting. This platform supports businesses across various industries and locations, enhancing decision-making with accurate data. Their workforce of 159,000 employees guarantees robust support, making it a reliable choice for organizations looking to optimize their inventory processes and improve efficiency in managing stock levels effectively. What Is the Best Software to Track Inventory? To track inventory effectively, consider software like Cin7, which offers real-time tracking and automated stock replenishment customized for multichannel retailers. Fishbowl is great for small to medium-sized businesses, integrating seamlessly with QuickBooks for financial management. Zoho Inventory thrives in multi-warehouse management, whereas Katana supports small manufacturers with production planning. For e-commerce, Ordoro provides an all-in-one solution with features like dropshipping support and bulk label printing. Each option meets unique business needs. Conclusion In summary, selecting the right stock management company can considerably improve your inventory processes. Platforms like Oracle Fusion Cloud and Cin7 provide robust features for real-time tracking and automated replenishment, catering to various business needs. With user-friendly interfaces, solutions such as QuickBooks and Unleashed Software simplify stock management, ensuring efficient operations. By leveraging these detailed tools, you can optimize inventory levels, streamline workflows, and eventually enhance customer satisfaction, making informed decisions that benefit your business’s growth. Image Via Envato This article, "Top 10 Stock Management Companies for Streamlined Inventory" was first published on Small Business Trends View the full article

When managing inventory, choosing the right stock management company is essential for efficiency. Companies like Oracle Fusion Cloud and Unleashed Software provide robust solutions with features such as real-time tracking and automated replenishment. Other notable options include Zoho Inventory and Fishbowl, which cater to various business sizes. Comprehending the strengths of each platform can help you streamline your processes and improve customer satisfaction. Let’s explore these top contenders and their unique offerings. Key Takeaways Oracle Fusion Cloud Inventory offers real-time visibility and integrates with procurement and order management for optimized inventory control. Unleashed Software provides advanced reporting and multi-warehouse management tailored for manufacturers and wholesalers. Ordoro centralizes inventory management for e-commerce, ensuring real-time tracking and automated stock updates across various sales platforms. Cin7 streamlines inventory for multichannel retailers with advanced automation and extensive integration capabilities. Fishbowl delivers real-time tracking and order management, making it ideal for small to medium-sized businesses. Oracle Fusion Cloud Inventory Management Oracle Fusion Cloud Inventory Management serves as a robust solution for businesses looking to streamline their inventory processes. Founded in 1977, this platform supports your operations by offering real-time stock visibility, demand forecasting, and inventory optimization. You can easily integrate it with procurement, order management, and warehouse systems, which improves your overall efficiency. Key features like lot and serial number tracking, along with automated replenishment, guarantee that you maintain inventory accuracy and availability. Working with an inventory management consultant can further amplify these benefits, as they can guide you in utilizing inventory management consulting services effectively. Many inventory management companies recommend Oracle Fusion as an all-encompassing tool to help you make informed inventory decisions, eventually boosting profitability and customer satisfaction. Cin7 Cin7 is a robust tool that streamlines inventory management for multichannel retailers and manufacturers. With its advanced workflow automation, you can easily track inventory in real time and manage orders across various sales platforms, ensuring a smooth operation. Multi-Channel Integration Benefits In today’s competitive retail environment, effectively managing inventory across multiple channels is crucial for success. Cin7 offers seamless multi-channel integration that allows you to manage inventory in real time across platforms like Shopify, BigCommerce, and Amazon. This capability lets you optimize stock management consulting efforts and meet diverse market demands by supporting multiple sales channels and currencies. With its built-in automated stock replenishment, Cin7 helps maintain consistent inventory levels, minimizing the chances of stockouts and overselling. Plus, over 100 built-in reports deliver valuable insights into your inventory performance, aiding in informed decision-making. Advanced Workflow Automation Effective inventory management requires not just integration across sales channels but furthermore advanced workflow automation to fully optimize operations. Cin7 stands out among stock management companies by offering automation features that improve efficiency and accuracy. Here’s how: Automates tasks like order routing and stock replenishment. Seamlessly syncs inventory across platforms like Shopify and BigCommerce. Provides over 100 built-in reports for real-time insights. Reduces human error by eliminating manual processes. Improves customer satisfaction with timely order fulfillment. With these capabilities, Cin7 empowers mid-sized to large retailers to streamline their operations, ensuring consistent inventory accuracy across all sales channels. This level of automation sets it apart from many warehouse management companies, making it a valuable choice for businesses aiming to optimize inventory management. Zoho Inventory Zoho Inventory is a robust cloud-based platform that caters particularly to small and medium-sized businesses, offering features like real-time inventory tracking and automated stock adjustments. You’ll appreciate how it integrates with other Zoho applications and popular platforms such as Shopify and Amazon, streamlining your inventory management tasks. With a competitive pricing structure that includes a free tier, Zoho Inventory makes effective inventory control accessible for businesses of all sizes. Key Features Overview Managing inventory efficiently is crucial for small and medium-sized businesses, and Zoho Inventory offers a robust solution customized to meet those needs. This cloud-based platform helps you stay on top of your stock with its impressive features that streamline your operations. Real-time inventory tracking guarantees you always know what’s in stock. Multi-warehouse management lets you handle inventory across various locations seamlessly. Order management capabilities simplify the fulfillment process, keeping customers satisfied. Automated workflows reduce manual tasks, freeing up your time for other activities. Low-stock alerts and invoicing options help maintain ideal stock levels, improving cash flow. With these features, Zoho Inventory greatly improves your inventory management experience. Integration Capabilities When businesses expand their operations, integrating various systems becomes essential for maintaining efficiency and accuracy. Zoho Inventory stands out in this area, seamlessly connecting with popular e-commerce platforms like Shopify and Amazon. This integration allows you to synchronize your inventory effortlessly across multiple sales channels. Furthermore, the software links with Zoho‘s suite of applications, enabling you to manage accounting and CRM processes from one cohesive ecosystem. Zoho Inventory likewise supports third-party logistics (3PL) providers, streamlining your order fulfillment and shipping operations. With its API for custom integrations, you can connect Zoho Inventory with existing systems important to your workflow. Real-time data synchronization helps prevent overselling, ensuring accurate stock levels across all connected platforms, enhancing your inventory management considerably. Pricing Structure For businesses seeking an effective inventory management solution, comprehending the pricing structure of Zoho Inventory is crucial. The platform offers various plans customized to different needs, making it accessible for small to larger enterprises. Free tier available for up to 20 online orders per month Basic plan at $59/month supports 50 orders and 1 warehouse Standard plan at $99/month allows for 150 orders and 2 warehouses Professional plan at $159/month accommodates 500 orders and 5 warehouses Custom pricing options available for higher order volumes This tiered pricing structure guarantees you can choose a plan that aligns with your business requirements, providing vital features and scalability as your operations grow. Fishbowl Many businesses find it challenging to keep track of their inventory effectively, but Fishbowl offers a thorough solution customized for small to medium-sized companies. Founded in 2001, this robust inventory management platform employs around 250 people and features real-time inventory tracking, order management, and barcode scanning capabilities. These tools improve operational efficiency and accuracy, making Fishbowl particularly suitable for online retailers. It integrates seamlessly with various e-commerce platforms and accounting tools, including QuickBooks. Furthermore, Fishbowl automates tasks like reordering and stock updates, reducing manual effort and potential errors. With flexible pricing options, including a one-time license and subscription model, Fishbowl caters to different business needs and budgets, ensuring you have the right tools for effective inventory management. Katana Katana stands out as a robust inventory management solution customized particularly for small to medium-sized manufacturers. Founded in 2017, it offers features that streamline your operations and improve efficiency. Real-time inventory tracking to keep you updated on stock levels Seamless order fulfillment that integrates with platforms like Shopify and QuickBooks A visual dashboard designed to minimize manual errors in inventory management Automatic stock updates to guarantee you’re always working with accurate data Order prioritization to optimize your production workflows With a dedicated team of 150 employees, Katana is focused on delivering user-friendly solutions that meet the unique needs of manufacturers. It provides an all-encompassing tool to manage your inventory effectively. Ordoro Ordoro, established in 2010, offers e-commerce businesses a centralized inventory management solution that streamlines operations. You’ll find key features like real-time tracking, automated stock updates, and tools for kitting and bundling, which improve your efficiency. Plus, its seamless integration with platforms like Amazon, eBay, and Shopify makes it easier to manage multiple sales channels effectively. Key Features Overview Effective inventory management is crucial for e-commerce businesses, and Ordoro offers an extensive suite of features designed to streamline this process. With its robust tools, you can manage your stock levels accurately and efficiently across multiple sales channels. Here are some key features: Real-time inventory tracking to monitor stock levels on platforms like Amazon, eBay, and Shopify. Automated stock updates to prevent overselling and simplify inventory workflows. Kitting and bundling support for creating customized product packages to improve order fulfillment. Integration with major shipping carriers to provide discounted shipping rates, enhancing cost efficiency. Barcode scanning capabilities that enable quick stock adjustments, boosting operational efficiency. These features make Ordoro a valuable asset for your e-commerce operations. Integration Capabilities Explained When managing an e-commerce business, integrating various systems can greatly improve your operational efficiency. Ordoro seamlessly connects with major platforms like Shopify, Amazon, and eBay, allowing you to manage inventory across multiple sales channels effortlessly. It also integrates with accounting software such as QuickBooks, synchronizing your financial and inventory data for improved oversight. If you need more flexibility, Ordoro’s API supports custom integrations, letting you connect with other applications as required. The platform automates shipping label generation by linking with shipping carriers, streamlining order fulfillment and minimizing manual tasks. Moreover, built-in integrations with dropshipping suppliers automatically route sales to the correct vendors, simplifying your order process and saving you valuable time and effort. QuickBooks Many small to medium-sized businesses find QuickBooks to be an invaluable tool for inventory management. This software, founded in 1983 by Intuit, offers crucial features that improve your inventory processes. Real-time stock level tracking keeps you informed. Automatic reordering alerts prevent stockouts. Multi-location inventory management helps streamline operations. Low-stock alerts guarantee you never run out of vital items. Detailed inventory reports optimize stock levels effectively. QuickBooks integrates seamlessly with various accounting tools, allowing you to synchronize inventory data with financial updates, which supports better cash flow management. Its user-friendly interface and all-encompassing features make QuickBooks a popular choice, helping you reduce manual inventory tracking errors and improve overall operational efficiency. Unleashed Software Unleashed Software serves as a strong alternative for businesses seeking robust inventory management solutions designed to their unique needs. Founded in 2009, this cloud-based platform is customized for manufacturers, wholesalers, and distributors, earning a 4.9/5 rating on Trustpilot from over 800 users. You’ll benefit from real-time visibility into stock levels, multi-warehouse management, and advanced reporting capabilities, which effectively optimize your inventory processes. Unleashed integrates seamlessly with various e-commerce, accounting, and CRM systems, including Xero and QuickBooks, streamlining operations across different functions. Its focus on scalability makes it ideal for growing businesses managing multiple sales channels and locations. Key features like demand forecasting, real-time tracking, and automated stock updates help prevent stockouts and overstock situations, enhancing operational efficiency. Veeqo Veeqo stands out as a thorough inventory management solution customized for online retailers, providing essential tools to streamline stock management across multiple platforms like Amazon, eBay, and Shopify. Founded in 2013, this cloud-based software simplifies inventory control, enabling you to efficiently manage stock levels and prevent overselling. Here are some key features that make Veeqo a valuable asset: Real-time syncing of inventory across various sales channels Bulk shipping label printing to improve order fulfillment Elimination of manual tracking errors through automation No hidden costs, making it accessible for small to medium-sized businesses Enhanced operational efficiency for better overall performance Veeqo’s focus on automation helps you manage your inventory with ease, ensuring accuracy and reducing workload. Inflow (Archon Systems) When you’re seeking a reliable inventory management solution customized for small businesses, inFlow (Archon Systems) could be the answer. Founded in 2007, this company boasts a dedicated team of 50 employees focused on delivering user-friendly inventory management tools. With features like real-time stock tracking, order management, and invoicing, inFlow helps you streamline your inventory processes effectively. The software supports barcode scanning and integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce, making it ideal for online retailers. Moreover, its customizable reporting and analytics features allow you to optimize stock levels and improve inventory decision-making. You can try inFlow risk-free with a 14-day free trial, giving you time to explore its capabilities before committing to a subscription. Frequently Asked Questions Which Inventory Management System Is Best? Choosing the best inventory management system depends on your specific needs. If you require real-time tracking and multi-channel support, Cin7 could be ideal. For small businesses needing QuickBooks integration, Fishbowl might work well. Zoho Inventory offers competitive pricing with automated stock adjustments, whereas Katana focuses on manufacturers with production planning features. If you’re in wholesale or distribution, consider Unleashed Software for its advanced reporting and multi-warehouse management capabilities. Evaluate these options based on your requirements. What Is Streamlined Inventory Management? Streamlined inventory management refers to optimizing stock levels and processes to improve efficiency and reduce costs. You’ll benefit from real-time inventory tracking, which helps prevent overselling and stockouts. Automated stock updates minimize errors and increase accuracy. Advanced systems often include features like multi-channel syncing and demand forecasting, allowing you to align inventory with sales trends. This integration supports better decision-making and boosts cash flow, finally facilitating business growth and scalability. Which Company Is a Global Example of Excellent Inventory Management? A global example of excellent inventory management is Oracle Fusion Cloud Inventory Management. Founded in 1977, it provides thorough solutions with real-time stock visibility and demand forecasting. This platform supports businesses across various industries and locations, enhancing decision-making with accurate data. Their workforce of 159,000 employees guarantees robust support, making it a reliable choice for organizations looking to optimize their inventory processes and improve efficiency in managing stock levels effectively. What Is the Best Software to Track Inventory? To track inventory effectively, consider software like Cin7, which offers real-time tracking and automated stock replenishment customized for multichannel retailers. Fishbowl is great for small to medium-sized businesses, integrating seamlessly with QuickBooks for financial management. Zoho Inventory thrives in multi-warehouse management, whereas Katana supports small manufacturers with production planning. For e-commerce, Ordoro provides an all-in-one solution with features like dropshipping support and bulk label printing. Each option meets unique business needs. Conclusion In summary, selecting the right stock management company can considerably improve your inventory processes. Platforms like Oracle Fusion Cloud and Cin7 provide robust features for real-time tracking and automated replenishment, catering to various business needs. With user-friendly interfaces, solutions such as QuickBooks and Unleashed Software simplify stock management, ensuring efficient operations. By leveraging these detailed tools, you can optimize inventory levels, streamline workflows, and eventually enhance customer satisfaction, making informed decisions that benefit your business’s growth. Image Via Envato This article, "Top 10 Stock Management Companies for Streamlined Inventory" was first published on Small Business Trends View the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. Want customized workout plans, real-time feedback, and 24/7 motivation, all without the cost of a human trainer? AI personal trainers sound like a perfect solution. Download an app, answer some questions about your goals and fitness level, and receive a personalized training program. I've tested some of these apps myself, and I definitely see the appeal. But more than anything, I see companies stuffing AI into apps where it doesn't belong. There's Strava's Athlete "Intelligence"; Garmin's underwhelming Connect+ subscription; Whoop's recovery recommendations, just to name a few. And as Lifehacker senior health editor Beth Skwarecki points out, people are increasingly asking ChatGPT for training advice, which is infuriating considering how many high-quality, free programs are already out there. Medical professionals and trainers are increasingly noticing clients experiencing anxiety around optimization and performance, becoming discouraged when AI labels their efforts as inadequate. Think of how something like "closing your rings" on Apple Watch activity goals had a chokehold over the nation. Or Fitbit step counts, even when step goals are bullshit in the first place. When metrics don't align with expectations, people feel like failures. And it's not because they haven't made progress, but because an algorithm told them so. Blind trust and data obsessionCertified personal trainer Cara D'Orazio describes what she calls "digital guilt"—the anxiety that creeps in when you miss a workout notification or can't keep up with your app's demands. She recalls clients who arrived at her gym burnt out and demoralized, including one woman whose AI coach prescribed six consecutive training days without rest. The woman felt "lazy" for being sore—a natural physiological response her digital trainer couldn't recognize or validate. "People begin relying so much on the algorithm that they lose connection with how their body actually feels," D'Orazio says. "A real coach can tell when your stress levels are high, when you didn't sleep, or when you just need to talk for five minutes before starting. AI doesn't do that. It only sees numbers—calories, steps, heart rate—not emotions, hormones, or mindset." Movement should enhance your relationship with your body, not create anxiety around it. This disconnection is particularly dangerous when you consider how deeply intertwined your fitness can be with your mental health. Marshall Weber, a certified personal trainer and owner of Jack City Fitness, has witnessed the psychological toll firsthand. "I have definitely seen folks get discouraged and even anxious when they rely too heavily on AI fitness enhanced tools," he explains. "While it is great that these apps can track everything, they are lacking a bit on the balance and self compassion side of fitness." I know that when I'm in a vulnerable mental state, this lack of empathy can be devastating. As D'Orazio warns, "If we're not careful, we're going to see a whole new wave of people who are 'fit' on paper but emotionally exhausted and disconnected from their bodies." The constant performance feedback is a recipe for an unhealthy fixation on fitness goals. The human touch AI simply can't replaceOutside of fitness, one of AI's most significant limitations is its inability to read context. Adrian Kelly, a business and sports performance coach, emphasizes the risks here: "Exercise can be quite an emotional experience with highs and lows generated by meeting, or failing to meet, our own expectations." He notes that traditional trainer-client relationships provide something AI cannot replicate: empathy, accountability, and trust built through genuine human connection. A skilled coach recognizes early warning signs of disordered eating, overtraining, or emotional distress. They celebrate non-scale victories, adjust plans when life gets complicated, and remind you that rest is productive. "The healthiest results come from building trust, flexibility, and self-awareness—things a machine simply can't measure," D'Orazio says. "Movement should make you feel more human, not less." Dr. Ayesha Bryant, a clinical advisor at Alpas Wellness, warns about the unhealthy fixation on health data that AI systems encourage. "This heavy quantification of fitness can drive clients and patients to perfectionism or body dysmorphia tendencies, especially in vulnerable individuals," Bryant says. The problem is compounded by all that blind trust in the algorithm, where users continue following AI recommendations even when experiencing pain, burnout, or clear signs they need rest or medical attention. Even if someone is self-aware enough to override AI recommendations, there's still the need for algorithmic validation. It's all too easy to shift from intrinsic to extrinsic motivation, forgetting that the whole point of moving your body is because it feels good. The bottom line: Find some balanceThis isn't to say AI fitness tools have no place in a healthy lifestyle. They can be useful for tracking data, setting reminders, or logging workouts. But they should complement—not replace—human guidance and your own body awareness. Weber recommends that anyone training regularly "consider checking in with a PT of some sort just to make sure you are still being kind to yourself." Bryant agrees, emphasizing that "long-term wellness and quality of life is driven by empathy, adaptability, and human connections." If the fitness industry's AI revolution has arrived, we need to approach it with clear eyes. Your body is not a machine to be optimized. It's a complex, intelligent system that deserves compassion, flexibility, and human understanding—things no algorithm can provide. View the full article

One of the most vital drugs with a high price tag will get dramatically more affordable next year – if you live in California. California will start selling insulin next year after striking out on its own in a bold deal to lower the cost of prescription drugs, making it the first state in the nation to do so. The state will offer low-cost insulin through CalRx, a state program designed to provide affordable life-saving drugs in California. “California didn’t wait for the pharmaceutical industry to do the right thing — we took matters into our own hands,” California Governor Gavin Newsom said in a press release. “… No Californian should ever have to ration insulin or go into debt to stay alive — and I won’t stop until health care costs are crushed for everyone.” Through the California program, insulin will be available starting in 2026 to state pharmacies for $45 for a five pack of insulin pens, with a suggested retail price of $55. The drug will be available to everyone at the set price, regardless of their insurance plan. Production of the drug will be handled by nonprofit pharmaceutical company Civica Rx through a $50 million deal the state struck in 2023. The partnership will eventually produce three forms of insulin, equivalent to namebrands Lantus, Humalog, and Novolog. The program is starting with glargine, a generic version of the drug Lantus, which will be available in January. The CalRx insulin will be produced at Civica’s manufacturing plant in Virginia. CalRx was first announced in 2019 as an executive order and later signed into law as the California Affordable Drug Manufacturing Act of 2020. Prior to the insulin news, CalRx successfully drove down the cost of Naloxone, which can reverse opioid overdoses, selling twin packs of the drug for $22.50 over the counter. Cost of insulin as a political issue The price of insulin comes frequently in politics, whether as a political bargaining chip or a campaign promise. That’s because in the U.S., the life-saving drug is astronomically expensive compared to how much it costs diabetes patients in other countries around the world. While insulin is cheap to manufacture, costing only around $4 per vial, it can wind up costing consumers hundreds of dollars every time they fill their prescription. That high cost can lead people with diabetes to skip and ration their doses, putting their health at serious risk in the process. After hitting historic highs, the price of insulin in the U.S. is finally coming down. Legislation and executive action over the past five years have put a cap on the cost of insulin for Medicare enrollees. The big three manufacturers have also made their own price cuts, extracting less profit from the life-saving drugs as national frustration and regulation targeting high insulin costs became impossible to ignore. States band together on health policy Blue states are going their own way more during the second The President administration, pooling their economic power and shared vision to set policies. California’s good news on insulin pricing comes one day after the state announced that it would join a first-of-its-kind coalition bringing together blue states on public health policy. The initiative, known as the Governors Public Health Alliance, aims to provide science-backed alternative public health policies to those set by the federal government under Health and Human Services Secretary Robert F. Kennedy Jr. California will join Washington, Hawaii, Massachusetts, New York, Oregon, Connecticut, Rhode Island, Delaware, Maryland, New Jersey, Colorado, Illinois, North Carolina and Guam. “California is proud to help launch this new alliance because the American people deserve a public health system that puts science before politics,” Newsom said in the announcement. “As extremists try to weaponize the CDC and spread misinformation, we’re stepping up to coordinate across states, protect communities, and ensure decisions are driven by data, facts, and the health of the American people.” View the full article

AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” Reid acknowledged. But she said user behavior – not just algorithms – is driving the shift, with younger audiences favoring forums, short-form video, and creator content over traditional publishers. “One of the things that’s always true about Google Search is that you make changes and there are winners and losers. That’s true on any ranking update. That doesn’t, in any way, discount what it means for those individual publishers that are losers. “But the other thing that’s going on is there’s a behavioral shift that is happening in conjunction with the move to AI, and that is a shift of who people are going to for a set of questions. And they are going to short-form video. They are going to forums. They are going to user-generated content a lot more than traditional sites. This is particularly true with younger users. They’re going to podcasts rather than reading a long article.” “We do everything from user research to we run an experiment. And so you take feedback from what you hear from research about what users want, you then test it out, and then you see how users actually act, and then, based on how users act, the system then starts to learn and adjust as well.” Supporting the open web. “We really care about the health of the web more than anybody else. It is essential, not simply for AI Overviews, but for the product,” Reid said. She pointed to inline links, videos, and personalization features that highlight trusted publishers. Yes, but. Those links now sit inside AI Overviews – within or beneath Google’s own AI-generated summaries. “Dead Internet” worries. Reid dismissed fears that AI-generated content will drown out real people, saying Google’s systems downrank spam and extremely low-value AI slop. Yes, but. As AI floods the web with content, Google becomes the filter that controls which human voices break through. Quality signals in the AI era. Google wants to reward content that shows “time, craft, and perspective,” not mass-produced fluff. Reid said users prefer “deeper, richer” content that feels human. One thing they are looking at is whether a page gets fewer “bounce clicks.” Yes, but. Who decides what’s “rich”? With fewer clicks going to websites from AI Overviews, Google’s algorithmic judgments will matter more than ever. Richer, more personal queries. Reid says AI lets people search in more nuanced ways (“instead of ‘I want a dress for the wedding,’ ‘I want a dress for the wedding that is made by a merchant with the following values, and is also red, and is short'”) – helping smaller merchants and creators surface. Yes, but. While that personalization could reward niche voices, it could further concentrate visibility among those who align with Google’s machine understanding of “relevance.” Chat isn’t the whole future. Reid said AI chat won’t replace Search — it’ll enhance it. “People still want to hear from other people,” she said. Yes, but. Again, Google is blending chat, summaries, and links – and AI ultimately is deciding which people get heard and even who gets credit for an answer. Why we care. Google’s AI Overviews are reshaping how people find information and who gets traffic. Although Reid insists the web stays central, in the future Google’s AI summaries will likely reduce more clicks and force publishers to fight for visibility inside Google’s answers. The interview. The Google Exec Reinventing Search in the AI Era | WSJ’s Bold Names View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking Tuesday at the National Association for Business Economics meeting in Philadelphia, Federal Reserve Chair Jerome Powell offered his clearest reflection yet on the Fed’s pandemic-era mortgage bond buying. He acknowledged that the central bank may have kept purchasing mortgage-backed securities (MBS) for too long—but he also suggested that those purchases may have had a smaller effect on the housing market’s trajectory than some assume. “Regarding the composition of our purchases, some have questioned the inclusion of agency MBS purchases given the strong housing market during the pandemic recovery,” Powell said. “The extent to which these MBS purchases disproportionately affected housing market conditions during this period is challenging to determine. Many factors affect the mortgage market, and many factors beyond the mortgage market affect supply and demand in the broader housing market.” “With the clarity of hindsight, we could have—and perhaps should have—stopped asset purchases sooner,” Powell continued. “Our real-time decisions [in 2020-2021] were intended to serve as insurance against downside [economic] risks [following the pandemic].” From 2020 through 2021, the Fed was purchasing hundreds of billions of dollars’ worth of Treasuries and MBS. Those actions—part of its quantitative easing (QE) program—were designed, in theory, to lower long-term borrowing costs and support financial stability at a time when the policy short-term rate was also pinned near 0%. When the Fed buys long-term bonds like Treasuries or MBS, it creates extra demand for those securities. When bond prices rise—say for MBS—then the yields—or mortgage rates for MBS—fall. They move inversely. Critics have argued that those MBS purchases added unnecessary fuel to a housing market already running red-hot during the Pandemic Housing Boom. They contend that by continuing to buy MBS deep into 2021, the Fed artificially suppressed mortgage rates—with the average 30-year fixed mortgage rate hitting an all-time low of 2.65% in January 2021—and helped intensify competition among buyers, worsening affordability. Powell’s comments on Tuesday acknowledged, to a small degree, an element of that critique, but also suggested that the actual impact may have been smaller than many assume. He appeared to imply that other powerful factors—such as the pandemic-era surge in demand for more space, the unlocked “WFH arbitrage” (including the domestic migration wave it triggered), and pandemic-era savings—were also at play. Of course, Powell has repeatedly stated that he simply believes there aren’t enough homes in the country. While the Fed can’t undo its 2021 asset purchases, Powell acknowledged that, going forward, the central bank could be “more nimble” in adjusting its balance sheet—hinting that future QE programs might be shorter or more targeted. “Stopping [QE asset purchases, including MBS] sooner could have made some difference, but not likely enough to fundamentally alter the trajectory of the economy,” Powell said on Tuesday. “Nonetheless, our experience since 2020 does suggest that we can be more nimble in our use of the balance sheet, and more confident that our communications will foster appropriate expectations among market participants given their growing experience with these tools.” No appetite for using MBS to address the current housing strain Some online observers—let’s be honest, mostly those tied to the mortgage and housing industries—have floated the idea that the Fed could start buying MBS again to help bring down today’s elevated mortgage rates. But when asked on Tuesday whether renewed MBS purchases might be used to improve housing affordability, Powell firmly rejected the notion. “We look at overall inflation, we don’t target housing prices. And we’d certainly not engage in mortgage-backed security purchases as a way of addressing mortgage rates or housing directly,” said Powell. “That’s not what we do.” View the full article

A reader writes: How far can “other duties as assigned” in a job description stretch? My company is asking us to do an assignment that is wildly outside our normal job roles. Imagine that we write user manuals for the a vacuum company, and now they’re telling us we have to go out and do 2-5 weeks of door-to-door sales in another city, 12 hours a day, for 6 days a week. We’re all salaried so the hours are within the legal limits, but the work is nothing like what we were hired to do. We have not been trained in sales and many of us feel very uncomfortable doing this work, especially when it means leaving our lives behind for as much as a month. When we’ve raised this, management says our job descriptions say “other duties as assigned,” that the main job of the company is to sell vacuums, and since sales are down this is an “all hands on deck” moment. Does “other duties as assigned” in a job description mean anything goes? More or less. Most jobs in the United States are “at will,” meaning that the company can change the terms of your employment at any time. They don’t need to give you a job description at all, and if they do they’re not bound by what it says. Or they could give you a job description with three specific tasks on it and no “other duties as assigned” at all and still randomly require you to do completely different things one day. Job descriptions do carry legal weight in some circumstances, but not in the way you’re thinking. For example, they come into play if you ask for a medical accommodation and the company says, “Oh, there’s no way we could permit that because doing X is such an essential requirement of your job” and you’re able to argue that X has always been a minor and irregular duty and, look, it’s so unimportant that it has no relation to anything that’s in your written job description. (To be clear, even if it is in your job description, they still might not be able to argue it’s an essential duty of the role; that’s fact-specific. But not having it written down will generally make it harder for them.) Job descriptions can also matter if you quit because your job changes drastically and then apply for unemployment benefits. You might be more eligible for benefits if you can use the initial job description to show that the change in duties was so significant that it would be intolerable to a reasonable person (although that’s not guaranteed and varies by state). Job descriptions can also matter a lot if you have a union; your union contract may have rules around what, if anything, you can be asked to do outside of your job description. But beyond situations like that, job descriptions aren’t legally binding in the way you’re hoping for, whether they say “other duties as assigned” or not. So where does that leave you and your coworkers? What your company is asking you to do is ridiculous. They might like for everyone to drop everything and travel around doing door-to-door sales in another city for 12 hours a day, six days a week, but that doesn’t mean it’s reasonable or realistic for them to expect people will do that. You and your coworkers have a lot of room to push back on basic practicality grounds — meaning that all of you should say, “Sorry, I can’t do that — I have family commitments here that mean I can’t be away more than very rarely” and “I’m not available to travel.” It would also be beyond reasonable to say, “I came on board to do X, and while I’m wiling to help out in a pinch, door-to-door sales isn’t something I am willing to do.” But in this case, just presenting the travel as an impossibility may be your strongest framing. Your company could choose to fire you all if you don’t comply. They probably won’t do that, although you should be prepared for the reality that they could, and you should read the room as much as possible for a sense of how much leverage you have, both as a group and individually, and also about whether this whole situation reflects a company in such financial shambles that you might not have a job for much longer anyway. But there’s power in numbers and if you all flatly refuse — treating it as if of course this is unreasonable and not possible — you have a decent shot of getting them to back down. The post how far does “other duties as assigned” in a job description go? appeared first on Ask a Manager. View the full article