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Designing a compelling brand identity is essential for standing out in a competitive market. Start by defining your brand’s mission, vision, and core values. Next, evaluate your current identity through feedback. Comprehending your competition can likewise provide valuable insights. Then, focus on creating a visual direction that reflects your brand voice. Finally, implement brand guidelines to maintain consistency. Each step builds on the last, ensuring your brand resonates effectively with your audience. What comes next is equally important. Key Takeaways Define your brand’s mission, vision, and core values to establish a clear identity. Assess current brand elements and gather feedback to identify strengths and weaknesses. Analyze competitors’ branding to pinpoint differentiation opportunities and gaps in the market. Create a cohesive visual direction using a mood board that reflects your brand’s voice. Develop comprehensive brand guidelines to ensure consistency across all branding materials. Understand Your Brand Foundation To build a strong brand identity, you need to start by comprehending your brand foundation. This involves defining your organization’s mission, vision, purpose, and core values, which guide your branding efforts. A clear brand foundation allows for effective brand identity design, ensuring consistency in your messaging. Consider the importance of knowing your target audience, as this knowledge shapes how you communicate and connect with consumers. Establishing a brand archetype can additionally improve emotional connections, aligning your brand’s personality with audience expectations. Collaborating with a corporate identity design company can provide valuable insights and branding design ideas, helping you create a memorable and cohesive brand identity that stands out in a crowded marketplace. Assess Your Current Brand Identity Evaluating your current brand identity is a crucial step in refining your overall branding strategy. Start by conducting an extensive brand assessment, analyzing key elements like your logo, color palette, typography, and messaging consistency. Gather feedback from customers and stakeholders to understand their perceptions, identifying gaps between your intended and perceived identity. Utilize tools such as surveys or focus groups to collect qualitative data on brand recognition and emotional connections, which can highlight areas needing improvement. Document your findings to create a clear roadmap for refining your brand identity. Look at brand identity examples that showcase good brand design and visual identity graphic design, ensuring your company identity design aligns with your mission, vision, and target audience expectations. Audit Your Competition When you audit your competition, it’s essential to plunge deep into their brand identities, as this will help you understand the terrain in which your brand operates. Examine their logos, color schemes, typography, and messaging to identify strengths and weaknesses. Consider reviewing brand identity design examples to see what works and what doesn’t. Evaluate how they position themselves in the market by analyzing their unique selling propositions and customer engagement strategies. Look at customer feedback to gauge brand perception and areas for improvement. Utilize tools like SWOT analysis to assess how your brand can differentiate itself. Finally, monitor their marketing strategies across platforms to identify trends, ensuring your design brand identity remains relevant and appealing. Hone In on a Visual Direction After gaining insights from your competition’s brand identities, it’s time to hone in on a visual direction that reflects your brand’s core values and mission. Start by creating a mood board, curating design elements like colors, typography, and imagery. These should resonate with your brand voice and purpose, ensuring each choice supports your overall narrative. Look for visual identity examples that align with your vision. Engage your team in discussions to iterate on the design direction, allowing for collaborative feedback. The final mood board should guide your logo design and brand identity, laying a strong foundation for consistent brand graphics across platforms. Establishing this clear visual direction early is crucial for effective creative design branding. Create and Implement Your Brand Guidelines Creating brand guidelines is essential for establishing a consistent and recognizable identity. A brand identity book serves as an extensive reference that outlines visual and verbal elements, ensuring uniformity across all marketing materials. Key components of your brand guidelines include logo usage, color palettes, typography, and imagery styles, all important for effective business identity design. Great graphic design relies on these guidelines to reduce errors by up to 50%, streamlining the creative process for internal teams and external partners. Include clear examples of correct and incorrect usage to improve comprehension among team members. Regularly updating your brand guidelines keeps your brand relevant, aligning with evolving strategies and market trends, ensuring it resonates with your target audience. Frequently Asked Questions What Are the 5 Steps to Creating Brand Identity Designs? To create brand identity designs, start with thorough research. Understand your brand’s core values, mission, and target audience. Next, move to ideation and sketching, developing unique branding elements like logos and typography. After that, execute your designs using tools to create a cohesive visual system. Then, apply and test your branding across different platforms for consistency. Finally, iterate based on feedback and effectiveness assessments to guarantee your brand resonates well with its audience. What Are the 5 C’s of Branding? The 5 C’s of branding are crucial for effective brand management. Start with Clarity, ensuring your message is easily understood by your audience. Next, focus on Consistency, maintaining uniform branding across all platforms to build recognition. Then, establish Credibility to earn consumer trust. Nurture Connection with your audience by resonating emotionally with their values. Finally, emphasize Competitiveness by differentiating your brand from competitors, attracting and retaining customers effectively. What Are the 5 Stages of Brand Recognition? The five stages of brand recognition include brand identity, brand recall, brand recognition, brand preference, and brand loyalty. First, you establish brand identity through name and visuals. Next, brand recall occurs when you can remember the brand when thinking of a product category. In brand recognition, you identify the brand via its logo. Brand preference develops when you consistently choose a brand, leading to brand loyalty, where you become a repeat customer. What Are the 5 Steps to Be Done in Developing a Brand Name? To develop a brand name, start by researching your target audience and competitors to identify naming trends. Next, clearly define your brand’s mission, vision, and values, as these will guide your naming process. Then, brainstorm a diverse list of name ideas using techniques like mind mapping. After that, test your options with surveys or focus groups to gather feedback. Finally, confirm your chosen name is unique and available for trademark registration. Conclusion To summarize, designing a compelling brand identity requires a structured approach. Begin by comprehending your brand’s foundation, then assess your current identity. Conduct a thorough competition audit to pinpoint areas for improvement. Focus on visual direction by creating a mood board that reflects your brand voice. Finally, develop and implement brand guidelines to maintain consistency across all platforms. By following these steps, you’ll establish a strong and recognizable brand identity that resonates with your target audience. Image Via Envato This article, "How to Design a Compelling Brand Identity in 5 Steps" was first published on Small Business Trends View the full article

The easy availability of powerful generative AI programs like ChatGPT, Gemini, and other image- and music-generation tools has given everyone the ability to instantly "create" any image, video, or song they can imagine. As the resulting flood of computer-made content washes up on shore, internet users and observers are calling it "slopcore." Also known as "AI slop," slopcore's aesthetic comes from people using AI as a collaborator instead of a tool, leaving the machines to make artistic choices. It's marked by the strangely off, the almost-real, and the uncanny vibe of machines imitating humanity. Slopcore often depicts deeply emotional subjects, but the lack of depth and insight make it uniquely disquieting. At first glance, slopcore photos and videos appear realistic, but a closer look reveals misplaced anatomy, impossible geometry, and a weird "sheen" that comes from surfaces being too smooth and lighting being too perfect. Slopcore music has the same vibe, in audible form. Instruments sound bland and mid and vocals sound eerie due to attempts to sound "emotional" but being disconnected from actual emotions. Here are some examples of slopcore videos: And here is "No More Slop," an example of slopcore music I generated in 45 seconds with Suno, and here are some slopcore images of protest singers generated by ChatGPT and Meta AI: Credit: ChatGPT, MetaAI Note the details that don't quite fit together—the guitar strap not attached to the guitar, the sign intersecting with the singer's head, the generic "AI font" used on the sign, the extra foot on the guitarist to the left—these are all signs of slopcore. While generative AI programmers are working hard to create models that don't add fingers and limbs, some appreciate Slopcore because of its flaws and the uniquely disquieting, uncanny valley feeling they evoke. If you look past the mawkishness and hallucinations, AI slop shows a vision of a likely future where nearly everything is made by machines, and hardly anyone can tell the difference. View the full article

Syria’s former President Bashar al-Assad, whose notoriously brutal rule over the country earned him the nickname “The Butcher,” was deposed in 2024 after years of bloody civil war. Now, in a surreal cyberpunk twist, according to a report in German newsweekly Die Zeit, the former dictator is largely holed up in a luxury high rise in Moscow, where he routinely spends hours playing online video games. Assad, who practiced as a physician and was reportedly thought of as “geeky” during his medical training, also appears to enjoy stunning views of Moscow landmarks from his apartment, and has access to a villa outside the city. He also reportedly makes occasional visits to a shopping mall below his apartment. Assad apparently resides in Russia under President Vladimir Putin’s protection, according to Die Zeit. Assad succeeded his father Hafez al-Assad as president of Syria in 2000. Despite initial hopes for reform, Bashar ultimately presided over a brutal crackdown on dissent and 13-year civil war, in which his Russian-backed forces were accused of deploying chemical weapons and bombarding the civilian population with so-called barrel bombs. The German publication didn’t specify what games the former Syrian leader enjoys, nor whether he plays against online opponents who might be unaware of his identity. View the full article

Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply. Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund processes. These are clarifications, not new rules. Support clarification: New guidance explains best practices for maintaining compliance and provides more detail on the appeals process. Why we care. Advertisers now have clearer expectations about what counts as misrepresentation. This can help prevent policy violations, reduce account suspensions, and improve customer trust. Bottom line. Advertisers should review the updated policy and guidance to ensure their Shopping ads and free listings remain compliant, especially around delivery promises and return processes. Read more. Check the full Misrepresentation policy for Shopping ads and free listings for details on the updated guidance. View the full article

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live audience. Known for her expertise in e-commerce and performance marketing, Ayisha shares a bold story about a major Black Friday mistake — and how she managed to recover from it. The Black Friday F-Up Setting the Scene A few years ago, Ayisha was working agency-side during Black Friday week — the most crucial time for e-commerce advertisers. She managed a team of six or seven and asked them to remove ad scheduling from top campaigns to ensure ads ran throughout the busy period. But instead of adjusting the schedule to “always on,” the team deleted the schedule entirely, meaning the ads didn’t run at all. The result? The campaigns in their top six markets went completely dark for the entire Black Friday. Discovering the Mistake The issue wasn’t caught until the following Saturday. Because other campaigns were still performing well, the system didn’t trigger alerts. When Ayisha reviewed performance data and noticed discrepancies, she immediately realised what had happened. “It was the opposite of a lightbulb moment,” she said. “My stomach dropped — I knew exactly what had gone wrong.” Crisis Mode: Fixing the Fallout Ayisha acted fast. She turned the affected campaigns back on, quantified the issue, and immediately escalated it to her head of department — even though it was a Saturday. Together, they analysed what went wrong, why alerts failed, and how to prevent it in the future. By Monday, they presented a clear, honest report to the client. While the client wasn’t happy, they appreciated the transparency and the learnings the team shared. In the end, the account still hit its overall Black Friday targets, thanks to strong performance from other campaigns and underspend savings. Leadership, integrity, and protecting the team One of the standout moments in Ayisha’s story was how she protected her team. When management asked who made the mistake, she refused to name names. “I gave the instruction,” she said. “So ultimately, it was on me.” She later explained to her team what had happened — and discovered they didn’t even realise it was an error. It was a lack of technical understanding, not negligence. This act of integrity not only earned Ayisha respect but also reinforced the importance of psychological safety within a team. Mistakes happen, but how leaders respond determines whether teams grow stronger or weaker. Lessons learned: communication and oversight The biggest takeaway for Ayisha? Show your team how to do things, even if they say they know. During high-stakes periods like Black Friday, it’s better to double-check instructions than assume everything’s fine. “It’s not about micromanaging,” Ayisha explained, “it’s about safeguarding performance when it matters most.” She now ensures that junior team members understand the basics — from ad schedules to campaign settings — even as automation becomes more dominant in PPC. Common PPC mistakes advertisers still make As a consultant, Ayisha often audits PPC accounts and still sees recurring issues. One of the most common? Over-segmentation of campaigns. Advertisers often split campaigns too finely by audience or targeting type, diluting data and harming performance. With AI-driven bidding strategies, Ayisha recommends a broader campaign structure — similar to Meta’s approach — that lets algorithms learn from more data. “The more conversions and data your campaign has,” she said, “the smarter Google’s AI becomes. Over-segmentation slows that learning.” Why talking about mistakes matters PPC conversations online often focus on wins — big ROAS numbers, new client wins, and success stories. But Ayisha and Anu agree that talking about mistakes is just as important. “It gives a more true picture,” Ayisha said. “This isn’t Disney World. Things go wrong, and we learn from them. Sometimes the only takeaway is: don’t do that again.” By sharing failures, the PPC community helps new practitioners set realistic expectations — and prevents burnout when things inevitably don’t go as planned. Advice for PPC managers For Ayisha, great management comes down to balance: supporting your team without overloading them. “People make more mistakes when they’re anxious,” she said. “If you make your team feel safe, they’ll take ownership, learn faster, and perform better.” She also encourages PPC professionals to take their time before jumping into management roles. “Being a middle manager is one of the hardest jobs — you’re responsible for the work and the people. Make sure you’re ready for that responsibility.” Final thoughts Ayisha’s story is a powerful reminder that even the most experienced marketers can make mistakes — especially in fast-paced, high-pressure moments like Black Friday. But what defines a true expert isn’t perfection; it’s how they respond, recover, and grow. As Ayisha puts it: “Things happen. The key is learning from them and putting systems in place so they don’t happen again.” View the full article

Only the spectre of the far right in government might save the embattled French president and his ambitions for EuropeView the full article

Michelle, a 42-year-old marketing executive, was scrolling through her grocery app when she saw the total: $87. A year ago, her weekly cart never dipped below $200. Chips, late-night snacks, and bottles of wine had given way to produce, yogurt, and lean proteins. But that same morning, a $900 charge for her GLP-1 prescription landed on her credit card. Whatever she was saving at the supermarket felt dwarfed by the cost of her medication. Drugs like Ozempic, Wegovy, Mounjaro, and Zepbound are being hailed as medical breakthroughs. They’re not just changing waistlines—they’re changing household budgets. And as these shifts ripple through everyday spending, the financial industry has an important role to play in helping people rethink, rebalance, and plan for this new reality. THE PRICE TAG OF TRANSFORMATION GLP-1s aren’t cheap. Out-of-pocket, they run $500 to $1,300 a month. That’s as much as a car payment, or a mortgage in some parts of the country. People using them are often reshuffling their budgets to afford the drugs. Many think about it like another utility bill: essential, non-negotiable, and something they can plan their whole month around. Still, users often find savings elsewhere: fewer restaurant meals, less alcohol, smaller grocery runs. Some even report that the math comes closer to breaking even than expected. WHERE THE MONEY GOES NOW Losing weight changes more than the number on a scale. People cycle through three or four clothing sizes in a single year. Gym memberships and boutique fitness classes suddenly feel worth the money. Trips once avoided now get booked. GLP-1s aren’t just about shrinking waistlines. They open doors people may have kept shut for years, and with that comes a new set of financial decisions. Affluent households can absorb both the prescriptions and the lifestyle upgrades that follow. But for families living paycheck to paycheck, these medications aren’t just expensive. They’re simply out of reach. THE EMOTIONAL ECONOMICS With new health often comes new confidence. People may invest more in savings accounts, 401(k)s, or long-delayed experiences. But the flip side is anxiety—the fear of relapse or losing access if coverage changes. That can drive spending on coaches, supplements, or nutrition programs to try to “lock in” results. This duality is real. We’ve seen people feel free enough to book the beach trip they’ve dreamed about, and we’ve seen others overspend chasing every add-on that promises to make results last. When health changes this dramatically, people’s money habits have to change too. That’s where financial education comes in, helping people build financial resilience so the gains aren’t just physical, they’re sustainable. WHEN HEALTH EQUITY MEETS FINANCIAL EQUITY The GLP-1 boom highlights a blunt truth: Wealth buys health. GLP-1s have created a new form of inequity. Those that can afford them have a better chance of living healthier and perhaps longer. Those that can’t afford them, nothing changes. Access to health shouldn’t depend on access to wealth. There’s a role for financial institutions here. Banks and credit unions can make innovation work for people looking to live a healthier life. Budgeting tools, fair loans, more transparent buy-now-pay-later programs, even text alerts for prescription rebates—these are the kinds of things that can close the gap, and allow for better health. Financial institutions can’t make the drugs cheaper, but we can give people more room to breathe financially. RIPPLE EFFECTS ACROSS INDUSTRIES Food companies are already adjusting as grocery carts shrink. Fashion retailers are expanding sizing in both directions. Resale sites are buzzing with “transitional wardrobes.” Wellness clinics and med spas are seeing record demand. The open question is whether financial institutions will adapt in the same way, stepping in as partners in resilience. They can, if health and finance leaders are willing to work together. GLP-1s don’t just change bodies. They change what shows up on a credit card statement. For some, that’s empowering. For others, it’s destabilizing. If GLP-1s are the health revolution of our time, then financial literacy and inclusion have to be the companion revolution. Edwin Endlich is president of the National Association for Financial Literacy and Inclusion (NAFLI). Ana Reisdorf, MS, RD is founder of GLP-1 Hub. View the full article

When you’re working out and aiming for a particular goal, it’s smart to pull the big levers first. Getting enough food, enough sleep, and enough training time will have the biggest impact on your results. But once you’ve got the basics down, it’s time to learn how to properly time your nutrition throughout the day. Timing doesn't matter for everybody, though. If your routine includes consistent meals and consistent exercise, and you basically feel fine, you may not need to mess with timing at all. You aren't "wasting" your workouts if you fail to eat afterward (even though everybody on TikTok may be telling you otherwise). You also don't need to nail down your timing to the precise minute. But there are some rules of thumb that can help you to have more energy during workouts or to fuel yourself better throughout the day. What you need to figure out before you start messing with timingThe most important thing in nutrition is to make sure you are eating the right amount of food, before you worry about what's in those meals or when you're eating them. We measure the amount of food in terms of calories. Eat less than you burn to lose weight, more than you burn to gain weight (useful if you are trying to gain muscle), or if you don’t want to do either, simply hold your calories at whatever level keeps your weight stable. To figure out how your weight relates to your calorie intake, apps like Macrofactor (or free alternatives) do the math for you easily. If changing your body size isn’t a priority, you don’t need to track this exactly; just make sure you’re not accidentally undereating when you don’t mean to. And if you want to be fitter but you keep running into roadblocks—fatigue, injury—consider increasing your calories. Sometimes your body just needs a little more fuel. Next up is making sure you're eating enough protein. If you’re gaining muscle, it’s an important building block. If you’re losing weight, eating protein (and strength training!) helps your body to retain as much muscle as possible so that most of the weight lost is fat. And if you’re doing any amount of strength training or endurance training (like running), protein helps you to maintain the muscle that helps you do all of that. Once you’re consistently getting enough calories and protein, you have a lot more leeway to adjust your diet to your liking. We should all get some amount of fat—0.5 grams per pound of bodyweight or more. And carbs may not be essential for life (as low-carb dieters like to point out) but people who eat a lot of carbs have a much better time in the gym than those who don’t. Carbs provide energy for activity, and they prevent your body from turning to muscle tissue for extra energy. Finally, the rest of the nutrient content of your food matters, too. Fiber is important. Vitamins are important. Fruits and vegetables should be a big part of everyone’s diet. These things support health even if they aren’t the macros (macronutrients) you might be tracking. I mention all this because what you eat is more important than when you eat it. If you aren’t getting enough protein or enough vegetables, fixing that situation is more important than getting everything timed properly. But if you’ve got the basics down, let’s talk timing. Carbs before workouts help with energyWhen we’re resting, our body fat provides most of the fuel our body needs. The body is constantly using fat for energy, which is why “fat burning” workouts or supplements are just silly. Fat is like a bank account: the amount is determined by how the deposits balance out the withdrawals, not by looking at withdrawals alone. When we exercise, it’s hard for the slow and steady pace of our fat burning to keep up with what we’re asking our body to do. If we have carbs available, in the form of blood sugar or muscle glycogen, we use those as a source of fuel. If we don’t have enough carbs available, we can feel tired or sluggish. We might still be able to get the workout done, but workouts will often feel better if we’ve managed to get some carbs before or even during the workout. So if you’re feeling sluggish during your workouts, consider having some carbs beforehand. Also consider this timing if your workouts start out well but you get unusually fatigued by the end, or if you’re in the habit of training before breakfast and want to test out whether nutrition timing could give you an extra boost you didn’t even know you were missing. “Carbs” refers to anything with sugar, or anything that breaks down quickly into sugar, which mainly means starches. If you can eat a meal shortly before your workout, try classics like: A banana Toast or bread with jam, or just a thin spread of something else like peanut butter Oatmeal Skim milk, maybe with some cereal or granola Nonfat yogurt, maybe with some berries A smoothie made of carb-y foods like fruit Proteins and fats can slow down digestion, so you don’t want too much of them in a meal you have right before your workout. That’s why you’d want to go with the lower fat dairy options, or keep the peanut butter on your toast to a thin layer. But if you’re eating breakfast a few hours before your workout, feel free to go for the slower digesting versions with full-fat dairy, or even throw some protein powder into your smoothie. Sugar during long workouts helps you to keep goingWhen workouts go longer than an hour or two, you may need more than just a pre-workout snack. This is why marathon runners will suck down packets of gel while they run, and why powerlifters pass around bags of candy between sets. If you’re having carbs during a workout, you’ll want something that digests quickly. This means you want something that is more or less pure sugar. Yes, you should arguably avoid sugar in general in a healthy diet, but in the middle of a workout, sugar serves a very specific purpose. It becomes available to your body very quickly, the better to fuel you in the moment. If you’re in the middle of an endurance event, like a long run or bike ride, you may want to consume 30 to 60 grams of carbs per hour. Examples would be: Energy gels like GU Drinks like Tailwind or Gatorade Candy, like gummy bears (a favorite of runners) or Sour Patch Kids (a favorite of powerlifters and weightlifters) Many of us don’t work out long enough or hard enough to have to worry about this. But if you’re training for a marathon or a half and you find yourself dragging toward the end of your long runs, or if your lifting sessions can extend well past an hour and you find yourself resting longer and longer between sets toward the end, try a gel or a snack mid-workout and see if you feel a difference. Carbs after workouts set you up for your second workout of the dayIf you're planning on doing two workouts in the same day, or if you have a late evening workout followed by another first thing in the morning, eating after that first workout will prepare you for the second. If you finish a workout and aren’t likely to have another workout until tomorrow or the day after, you don’t really need to worry about this; just eat normally. To understand why, let’s take another look at muscle glycogen, one of those carb sources we use during exercise. After a workout, our glycogen levels are lower. Over the course of the next 24 hours or so, we’ll eat carbs as part of our meals, and those glycogen stores will get filled back up. Eating a diet high in carbs helps to fill those glycogen stores throughout the day and keep them full. (You may not get as much replenishment if you follow a low-carb diet like keto.) But if you do two hard workouts a day, or if you just did a workout in the evening but you also want to be at your best for a run the next morning, you may want to replenish your glycogen more quickly. After a hard workout, your muscles are ready to store carbs as glycogen if they can get them, so consider a high-carb meal after your workout. Protein works best in small amounts throughout the dayThe most important factor in eating protein is the amount, as we discussed above. To meet the recommended daily allowance (the bare minimum that everybody should get, athlete or not) you want 0.36 grams of protein per pound of bodyweight. That would be 54 grams for a 150-pound person. I have a guide here to apps that help you track protein even if you aren't tracking your overall calories. But if you’re trying to build muscle, or if you’re trying to maintain muscle as you train for an endurance sport or as you lose weight, you want more—anywhere between 0.63 to 0.82 grams per pound of bodyweight depending on how intense your needs are. That would be 95 to 123 grams for that same 150-pound person. Going over that amount is usually OK for your health (talk to your doctor if you have kidney issues) but not necessary. So what about timing? Well, it turns out that your body makes the best use of protein if you can get it in multiple doses throughout the day. There’s a myth that your body can only use a small amount of protein in one sitting, leading some people to believe that the extra protein is “wasted.” That’s not exactly true, but you probably will give your body stronger signals to build muscle if you can spread your protein out over four or five meals rather than eating low-protein foods all day and then having a giant steak for dinner. There's also a myth that if you're lifting weights, you need to have protein immediately after your workout. I should say it's mostly a myth, since having protein within a few hours of a workout is a good idea. Research shows that normal eating patterns are good enough to get those protein timing benefits; for example, if you hit the gym between breakfast and lunch, you're pretty much covered. A good way to follow this rule of thumb is to track your total protein, and to make sure you have several times during the day that you’re eating at least 20 grams of protein or more. That could be breakfast, lunch, a protein bar as a snack, dinner, and then a simple shake with protein powder in the evening. Protein, fats, and fiber when you want to feel full or slow digestionWe’ve talked about quick-digesting carbs (sugar, plain starches), but the flip side is that other nutrients digest more slowly. You don’t want that when you’re in the middle of a workout, but it can be useful at other times. For example, oatmeal tends to make you feel full longer than something like white bread because it’s got a lot of soluble fiber. Proteins make you feel full because your stomach holds onto protein-containing foods longer than other foods. (The stomach is just one of many parts of your digestive system, but it’s the one where proteins take some time to be broken down before being sent to the next stage.) Fats tend to also make people feel full, although this can vary from person to person. So if you’re eating a breakfast before a long morning of work and you know it will be a while before you get to lunch, oats (fiber) with almond butter (fat) and a side of scrambled egg whites (protein) will keep you full a lot longer than some toast with jam. Save the toast for later, when you want to have a pre-workout snack. View the full article

A fulfillment strategy is a structured plan that governs how you manage inventory, shipping, and returns to meet customer demands efficiently. It’s essential for ensuring quick and accurate delivery, which can improve your operational efficiency and reduce costs. For instance, a well-organized strategy can streamline your logistics, leading to better customer satisfaction and loyalty. Comprehending the components and importance of a fulfillment strategy can greatly impact your business. So, what steps should you take to develop one? Key Takeaways A fulfillment strategy encompasses inventory management, order processing, shipping, and returns, ensuring efficient order fulfillment. It enhances customer satisfaction by meeting expectations for quick and accurate deliveries. An effective strategy improves operational efficiency, reducing costs through optimized logistics and inventory management. Integration with platforms like Amazon can further streamline processes and lower shipping expenses. Strong fulfillment strategies foster brand loyalty and encourage repeat business through efficient returns and timely deliveries. Understanding Fulfillment Strategy When you think about how to effectively manage order fulfillment, it’s vital to understand that a fulfillment strategy is more than just a plan; it’s an all-encompassing framework that governs every aspect of the process. A strong fulfillment strategy outlines how you’ll handle inventory management, shipping, and returns, ensuring efficiency and high customer satisfaction. With e-commerce spending set to soar, businesses must adopt effective strategies to meet customer expectations for quick and reliable delivery. For instance, integrating Amazon order processing can streamline operations, considerably reducing costs. Various fulfillment models like in-house, third-party logistics, or dropshipping each offer distinct advantages based on your operational needs, making it important to choose the right approach that aligns with your growth objectives. Key Components of a Fulfillment Strategy A thorough fulfillment strategy consists of several key components that work together to guarantee efficient order management and customer satisfaction. Here are the crucial elements you should consider: Inventory Management Systems: These tools help track stock levels, ensuring you always know what’s available. Order Management Software: This facilitates smooth order processing, making it easier to handle incoming requests. Efficient Packing and Shipping Practices: Streamlining these processes can greatly reduce delivery times and costs. Fulfillment Models: Choosing between in-house fulfillment, third-party logistics (3PL), dropshipping, or hybrid models affects your operational control and scalability. Integrating these components not only improves efficiency but also drives customer loyalty through reliable service. Importance of a Fulfillment Strategy A solid fulfillment strategy is essential for enhancing operational efficiency, as it streamlines the entire order process from storage to shipping. By optimizing inventory management and logistics, you can lower costs and improve overall workflow, making your business more competitive. Moreover, when customers receive their orders accurately and on time, it nurtures brand loyalty, encouraging them to return for future purchases. Enhances Operational Efficiency Effective fulfillment strategies play a crucial role in improving operational efficiency, as they streamline the entire process from order placement through to delivery. Implementing a well-defined strategy helps reduce delays and errors during optimizing your inventory management. Here are four key benefits: Improved Order Picking: Optimizing warehousing and storage practices can decrease order picking times, boosting productivity. Advanced Order Management: Utilizing software allows for real-time tracking and automation, increasing accuracy. Localized Inventory: By localizing inventory, you improve delivery speed and reduce shipping costs. Efficient Returns Processing: A strong strategy includes robust returns, minimizing operational disruptions. Builds Brand Loyalty Though many factors contribute to building brand loyalty, implementing a robust fulfillment strategy stands out as a crucial element that can’t be overlooked. A well-executed strategy improves customer satisfaction through timely deliveries and accurate order fulfillment, promoting trust. Brands prioritizing efficient fulfillment often achieve repeat business; studies show that 80% of consumers will pay more for faster shipping. Furthermore, effective returns processing is essential—92% of shoppers are more likely to repurchase if returns are easy. Consistent communication about order status strengthens relationships, as 70% of consumers value real-time updates. Companies investing in fulfillment optimization can see a 20% increase in customer retention, directly linking to brand loyalty. Fulfillment Strategy Component Impact on Brand Loyalty Timely Delivery Improves customer trust Fast Shipping 80% willing to pay more Easy Returns 92% likely to repurchase Real-Time Updates 70% value communication Optimization Investment 20% increase in retention Steps in Developing an Effective Fulfillment Strategy To develop an effective fulfillment strategy, you first need to assess your current fulfillment capabilities and understand your order volume and customer expectations. Next, setting key performance indicators (KPIs) is crucial; these metrics, such as order accuracy and shipping speed, will help you measure success and identify areas for improvement. Assessing Fulfillment Capabilities How can you guarantee your fulfillment strategy is effective? Start by evaluating your fulfillment capabilities. Here are four steps to guide you: Evaluate Current Systems: Review your order processing, inventory management, and logistics to identify strengths and weaknesses in your workflow. Analyze Order Volume: Determine whether your in-house fulfillment can handle your order volume and complexity, or if outsourcing to a third-party logistics (3PL) provider is beneficial. Conduct a Cost-Benefit Analysis: Understand the financial implications of your fulfillment options, including costs associated with staffing, storage, and shipping. Engage with Technology: Utilize order management software to automate processes, improve tracking, and streamline communication between your sales and fulfillment teams. These steps will help you build a more effective fulfillment strategy. Setting Key Performance Indicators When developing an effective fulfillment strategy, setting Key Performance Indicators (KPIs) is essential, as these metrics provide a clear framework for measuring success and identifying areas for improvement. You should focus on creating KPIs that are specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they align with your overall business goals. Common metrics include on-time shipping rates, order accuracy, and inventory turnover. Regularly reviewing these KPIs allows you to optimize processes and improve customer satisfaction. Furthermore, consider using a balanced scorecard approach to monitor KPIs across dimensions like financial performance and internal efficiency. Benchmarking against industry standards can likewise offer valuable insights, helping you stay competitive in the constantly changing e-commerce environment. Challenges in Implementing Fulfillment Strategies Implementing fulfillment strategies presents several challenges that can hinder a business’s efficiency and customer satisfaction. You may encounter intricacies like: Logistics Coordination: Managing precise coordination among suppliers, warehouse staff, and shipping carriers can be intimidating. Inventory Turnover: High turnover rates complicate forecasting demand, risking stockouts or excess inventory, which can lead to lost sales. Consumer Expectations: Swiftly changing expectations for faster shipping require significant investments in technology and infrastructure to keep up. Order Management Integration: Ensuring seamless communication between order management systems and e-commerce platforms is often a significant hurdle, impacting order accuracy. Addressing these challenges is essential for maintaining a streamlined fulfillment process and ensuring customer satisfaction. Best Practices for Optimizing Fulfillment Strategies To optimize your fulfillment strategies effectively, focusing on key best practices can greatly boost your operational efficiency and customer satisfaction. Start by implementing order management software to automate tracking and processing, which reduces manual errors. Optimize inventory management by localizing stock near your key demographics, decreasing shipping times and costs. Streamline communication between your sales and fulfillment teams to prevent stockouts and improve order accuracy. Utilize technology like barcode scanners and automated picking systems to speed up processes, reducing labor costs. Finally, regularly analyze fulfillment metrics to identify bottlenecks and areas for enhancement. Best Practices Benefits Implement Order Management Automates tracking, reduces errors Localize Inventory Decreases shipping times and costs Streamline Communication Prevents stockouts, improves accuracy Utilize Technology Speeds up processes, reduces costs Analyze Fulfillment Metrics Identifies bottlenecks, boosts improvement Frequently Asked Questions What Is a Fulfillment Strategy? A fulfillment strategy is a thorough plan that defines how you’ll receive, store, process, and deliver products to your customers. It encompasses choices like in-house fulfillment, using third-party logistics, or dropshipping, each having distinct benefits. A well-structured strategy aligns with your growth objectives, ensuring scalability as you expand. Why Is Fulfillment Important in Business? Fulfillment is crucial in business since it directly affects customer satisfaction and loyalty. If you deliver products late or inaccurately, 79% of consumers won’t return. Efficient fulfillment can likewise cut shipping costs by up to 30%, enhancing profitability. Furthermore, 86% of customers are willing to pay more for reliable delivery. As e-commerce grows, meeting customer expectations for prompt service is fundamental to maintain competitiveness and a strong brand reputation. What Are the 7 Steps of the Order Fulfillment Process? The order fulfillment process consists of seven crucial steps. First, you receive inventory, counting and inspecting goods. Next, you store these items in an organized manner. When a customer places an order, you process it using an order management system. After that, you pick items based on packing slips, pack them securely, and then ship them to customers. Finally, you handle returns efficiently to manage exchanges or refunds, ensuring customer satisfaction. What Are the Key Processes of Fulfillment? The key processes of fulfillment include receiving inventory, where you inspect and log goods into your system. Order processing follows, using packing slips to pick items efficiently. Next, packing optimizes materials to reduce shipping costs during ensuring safety. Shipping involves handing packed orders to carriers, providing tracking information to customers. Finally, returns processing manages exchanges or refunds, implementing quality checks on returned items to determine their restocking or recycling status for future use. Conclusion In conclusion, a fulfillment strategy is vital for managing the intricacies of order fulfillment in today’s e-commerce environment. By focusing on key components like inventory management, shipping efficiency, and return processes, you can improve customer satisfaction and streamline operations. Developing an effective strategy involves addressing challenges and implementing best practices to optimize performance. In the end, a well-crafted fulfillment strategy not only reduces costs but furthermore builds brand loyalty and encourages repeat business, making it a key element of your overall success. Image Via Envato This article, "What Is a Fulfillment Strategy and Its Importance?" was first published on Small Business Trends View the full article

A fulfillment strategy is a structured plan that governs how you manage inventory, shipping, and returns to meet customer demands efficiently. It’s essential for ensuring quick and accurate delivery, which can improve your operational efficiency and reduce costs. For instance, a well-organized strategy can streamline your logistics, leading to better customer satisfaction and loyalty. Comprehending the components and importance of a fulfillment strategy can greatly impact your business. So, what steps should you take to develop one? Key Takeaways A fulfillment strategy encompasses inventory management, order processing, shipping, and returns, ensuring efficient order fulfillment. It enhances customer satisfaction by meeting expectations for quick and accurate deliveries. An effective strategy improves operational efficiency, reducing costs through optimized logistics and inventory management. Integration with platforms like Amazon can further streamline processes and lower shipping expenses. Strong fulfillment strategies foster brand loyalty and encourage repeat business through efficient returns and timely deliveries. Understanding Fulfillment Strategy When you think about how to effectively manage order fulfillment, it’s vital to understand that a fulfillment strategy is more than just a plan; it’s an all-encompassing framework that governs every aspect of the process. A strong fulfillment strategy outlines how you’ll handle inventory management, shipping, and returns, ensuring efficiency and high customer satisfaction. With e-commerce spending set to soar, businesses must adopt effective strategies to meet customer expectations for quick and reliable delivery. For instance, integrating Amazon order processing can streamline operations, considerably reducing costs. Various fulfillment models like in-house, third-party logistics, or dropshipping each offer distinct advantages based on your operational needs, making it important to choose the right approach that aligns with your growth objectives. Key Components of a Fulfillment Strategy A thorough fulfillment strategy consists of several key components that work together to guarantee efficient order management and customer satisfaction. Here are the crucial elements you should consider: Inventory Management Systems: These tools help track stock levels, ensuring you always know what’s available. Order Management Software: This facilitates smooth order processing, making it easier to handle incoming requests. Efficient Packing and Shipping Practices: Streamlining these processes can greatly reduce delivery times and costs. Fulfillment Models: Choosing between in-house fulfillment, third-party logistics (3PL), dropshipping, or hybrid models affects your operational control and scalability. Integrating these components not only improves efficiency but also drives customer loyalty through reliable service. Importance of a Fulfillment Strategy A solid fulfillment strategy is essential for enhancing operational efficiency, as it streamlines the entire order process from storage to shipping. By optimizing inventory management and logistics, you can lower costs and improve overall workflow, making your business more competitive. Moreover, when customers receive their orders accurately and on time, it nurtures brand loyalty, encouraging them to return for future purchases. Enhances Operational Efficiency Effective fulfillment strategies play a crucial role in improving operational efficiency, as they streamline the entire process from order placement through to delivery. Implementing a well-defined strategy helps reduce delays and errors during optimizing your inventory management. Here are four key benefits: Improved Order Picking: Optimizing warehousing and storage practices can decrease order picking times, boosting productivity. Advanced Order Management: Utilizing software allows for real-time tracking and automation, increasing accuracy. Localized Inventory: By localizing inventory, you improve delivery speed and reduce shipping costs. Efficient Returns Processing: A strong strategy includes robust returns, minimizing operational disruptions. Builds Brand Loyalty Though many factors contribute to building brand loyalty, implementing a robust fulfillment strategy stands out as a crucial element that can’t be overlooked. A well-executed strategy improves customer satisfaction through timely deliveries and accurate order fulfillment, promoting trust. Brands prioritizing efficient fulfillment often achieve repeat business; studies show that 80% of consumers will pay more for faster shipping. Furthermore, effective returns processing is essential—92% of shoppers are more likely to repurchase if returns are easy. Consistent communication about order status strengthens relationships, as 70% of consumers value real-time updates. Companies investing in fulfillment optimization can see a 20% increase in customer retention, directly linking to brand loyalty. Fulfillment Strategy Component Impact on Brand Loyalty Timely Delivery Improves customer trust Fast Shipping 80% willing to pay more Easy Returns 92% likely to repurchase Real-Time Updates 70% value communication Optimization Investment 20% increase in retention Steps in Developing an Effective Fulfillment Strategy To develop an effective fulfillment strategy, you first need to assess your current fulfillment capabilities and understand your order volume and customer expectations. Next, setting key performance indicators (KPIs) is crucial; these metrics, such as order accuracy and shipping speed, will help you measure success and identify areas for improvement. Assessing Fulfillment Capabilities How can you guarantee your fulfillment strategy is effective? Start by evaluating your fulfillment capabilities. Here are four steps to guide you: Evaluate Current Systems: Review your order processing, inventory management, and logistics to identify strengths and weaknesses in your workflow. Analyze Order Volume: Determine whether your in-house fulfillment can handle your order volume and complexity, or if outsourcing to a third-party logistics (3PL) provider is beneficial. Conduct a Cost-Benefit Analysis: Understand the financial implications of your fulfillment options, including costs associated with staffing, storage, and shipping. Engage with Technology: Utilize order management software to automate processes, improve tracking, and streamline communication between your sales and fulfillment teams. These steps will help you build a more effective fulfillment strategy. Setting Key Performance Indicators When developing an effective fulfillment strategy, setting Key Performance Indicators (KPIs) is essential, as these metrics provide a clear framework for measuring success and identifying areas for improvement. You should focus on creating KPIs that are specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they align with your overall business goals. Common metrics include on-time shipping rates, order accuracy, and inventory turnover. Regularly reviewing these KPIs allows you to optimize processes and improve customer satisfaction. Furthermore, consider using a balanced scorecard approach to monitor KPIs across dimensions like financial performance and internal efficiency. Benchmarking against industry standards can likewise offer valuable insights, helping you stay competitive in the constantly changing e-commerce environment. Challenges in Implementing Fulfillment Strategies Implementing fulfillment strategies presents several challenges that can hinder a business’s efficiency and customer satisfaction. You may encounter intricacies like: Logistics Coordination: Managing precise coordination among suppliers, warehouse staff, and shipping carriers can be intimidating. Inventory Turnover: High turnover rates complicate forecasting demand, risking stockouts or excess inventory, which can lead to lost sales. Consumer Expectations: Swiftly changing expectations for faster shipping require significant investments in technology and infrastructure to keep up. Order Management Integration: Ensuring seamless communication between order management systems and e-commerce platforms is often a significant hurdle, impacting order accuracy. Addressing these challenges is essential for maintaining a streamlined fulfillment process and ensuring customer satisfaction. Best Practices for Optimizing Fulfillment Strategies To optimize your fulfillment strategies effectively, focusing on key best practices can greatly boost your operational efficiency and customer satisfaction. Start by implementing order management software to automate tracking and processing, which reduces manual errors. Optimize inventory management by localizing stock near your key demographics, decreasing shipping times and costs. Streamline communication between your sales and fulfillment teams to prevent stockouts and improve order accuracy. Utilize technology like barcode scanners and automated picking systems to speed up processes, reducing labor costs. Finally, regularly analyze fulfillment metrics to identify bottlenecks and areas for enhancement. Best Practices Benefits Implement Order Management Automates tracking, reduces errors Localize Inventory Decreases shipping times and costs Streamline Communication Prevents stockouts, improves accuracy Utilize Technology Speeds up processes, reduces costs Analyze Fulfillment Metrics Identifies bottlenecks, boosts improvement Frequently Asked Questions What Is a Fulfillment Strategy? A fulfillment strategy is a thorough plan that defines how you’ll receive, store, process, and deliver products to your customers. It encompasses choices like in-house fulfillment, using third-party logistics, or dropshipping, each having distinct benefits. A well-structured strategy aligns with your growth objectives, ensuring scalability as you expand. Why Is Fulfillment Important in Business? Fulfillment is crucial in business since it directly affects customer satisfaction and loyalty. If you deliver products late or inaccurately, 79% of consumers won’t return. Efficient fulfillment can likewise cut shipping costs by up to 30%, enhancing profitability. Furthermore, 86% of customers are willing to pay more for reliable delivery. As e-commerce grows, meeting customer expectations for prompt service is fundamental to maintain competitiveness and a strong brand reputation. What Are the 7 Steps of the Order Fulfillment Process? The order fulfillment process consists of seven crucial steps. First, you receive inventory, counting and inspecting goods. Next, you store these items in an organized manner. When a customer places an order, you process it using an order management system. After that, you pick items based on packing slips, pack them securely, and then ship them to customers. Finally, you handle returns efficiently to manage exchanges or refunds, ensuring customer satisfaction. What Are the Key Processes of Fulfillment? The key processes of fulfillment include receiving inventory, where you inspect and log goods into your system. Order processing follows, using packing slips to pick items efficiently. Next, packing optimizes materials to reduce shipping costs during ensuring safety. Shipping involves handing packed orders to carriers, providing tracking information to customers. Finally, returns processing manages exchanges or refunds, implementing quality checks on returned items to determine their restocking or recycling status for future use. Conclusion In conclusion, a fulfillment strategy is vital for managing the intricacies of order fulfillment in today’s e-commerce environment. By focusing on key components like inventory management, shipping efficiency, and return processes, you can improve customer satisfaction and streamline operations. Developing an effective strategy involves addressing challenges and implementing best practices to optimize performance. In the end, a well-crafted fulfillment strategy not only reduces costs but furthermore builds brand loyalty and encourages repeat business, making it a key element of your overall success. Image Via Envato This article, "What Is a Fulfillment Strategy and Its Importance?" was first published on Small Business Trends View the full article

To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to anticipate their needs and guide them through interactions that are seamless and personal. It’s the promise of having the right conversation at exactly the right moment. But here’s the reality check: While “real time” dominates boardroom conversations, most data ecosystems are anything but. MOVING BEYOND “NEXT BEST ACTION” For years, the “next best action” model has been the playbook for customer engagement. It takes available data, analyzes it, and delivers a single, data-driven response, like recommending a product or sending an offer. The problem is this approach operates in isolation. It focuses on the moment, but not the journey. The “next best experience” takes this much further. Instead of one-off actions, it orchestrates the entire customer journey in real time, across every channel and touchpoint. It doesn’t just react; it anticipates. Imagine a customer browsing a product on your website. Within seconds, that behavior could update their profile across your entire tech stack; informing a proactive support chat if intent signals show frustration, triggering a perfectly timed in-store notification if they’re nearby, or refining the next AI-driven recommendation at checkout. This isn’t a campaign running on static segments. It’s a living, adaptive experience that learns and optimizes as more customer data is collected, powered by data that moves as fast as your customers do. REAL-TIME PROFILE SYNDICATION: THE MISSING PIECE Here’s where technology matters. Modern data warehouses excel at storage, analytics, and batch processing, and they’ve become the center of gravity for many enterprises’ data strategies. But they weren’t built for the low-latency demands of real-time customer engagement. Data often moves through a series of handoffs: warehouse to CDP, CDP to marketing automation, marketing automation to personalization engine. Each hop adds friction. By the time the data lands where it’s needed, the moment to act has already passed. Real-time profile syndication solves this by treating the customer profile as a single, continuously updated asset, not a file copied across systems in batches. Every time a customer clicks, browses, or buys, their profile is enriched and made available instantly across the tech stack. No waiting for overnight processes. No discrepancies between tools. Just one unified, real-time version of the truth powering every decision. Think of it as the heartbeat of your data infrastructure by pumping fresh signals into every system, every second, without delay. WHY THIS MATTERS FOR AI AI models are only as good as the data they consume. If your model runs on profiles that are even an hour old, your so-called “real-time” decisions are already outdated. Instead of guessing what customers might want, AI-powered experiences adapt in real time, learning and evolving with every interaction. This is only possible when brands collect and control their data at the edge, which is the critical moment when customers engage. By having this real-time, first-hand data, companies can ensure their AI models are fueled by the freshest, most trustworthy information available, which turns predictive analytics into prescriptive actions. The result? Enterprises move from static campaigns to living, learning systems that deliver truly personalized experiences at scale. I believe every interaction is a moment of truth. By transforming disconnected tools into a single, real-time experience engine, enterprises can turn those moments into meaningful, AI-powered journeys. And in a world where milliseconds can make or break customer loyalty, the companies that master this will define the next era of customer engagement. Mike Anderson is CTO of Tealium. View the full article

Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals. How it works. The system now scans uploaded assets and suggests edits such as “copy and edit background color to white.” Advertisers can preview suggested changes and make quick fixes directly within the dashboard. Why we care. Image quality plays a growing role in how ads perform across surfaces like Display and Gmail – and these AI-driven tips aim to help advertisers improve engagement and delivery with cleaner, more consistent creatives. Bottom line. Advertisers who act on these image recommendations could see higher engagement and better placement across Google’s ad networks, making visual optimization an even more significant lever for campaign performance. First seen. This update was first spotted by PPC News Feed founder Hana Kobzová. View the full article

When we first started Little Spoon, our mission was clear: Make fresh, healthy food accessible at every age and stage of early childhood. But we quickly realized checking the proverbial boxes alone (nutritious: check, convenient: check) wasn’t enough. After all, parents are inundated with options—the decision fatigue surrounding parenting choices is overwhelming. What makes a brand stand apart isn’t utility; it’s the ability to understand and affirm who your customer is (and hopes to be). Parents want to feel emotionally supported, seen, and confident in their decisions, particularly within the vast excess of parenting advice in 2025: chock full of dated narratives. So for my brand, it’s critical for us to show, not tell, our customers that we’re a partner in this complex and dynamic life stage. This lesson isn’t specific to parenting brands, either. Look at Olipop, which bucked an “influencer-first” approach early and sent product PR mailers to their customers rather than to recognizable faces. Or rhode skin, which innovates by simplifying via a streamlined product collection that makes complex skincare nonintimidating. Or Athletic Brewing Company, which sponsors events (runs, meetups) to deepen its ties to their customers, who crave alcohol-free social engagement. It’s not about flooding the market; it’s about creating trust and showing—not telling—customers that you understand their acute emotional-need states. BUILD AN INNOVATIVE BRAND Here are four things I’ve learned about building a brand with emotional resonance and true product innovation: Design products that acknowledge emotion. Products should not just solve a logical problem, but an emotional one. For Little Spoon, that means removing stress and adding joy, a combination parents desperately crave. Take our Lunchers. They echo the nostalgic ritual of lunch kits from our own childhoods, but with fresh, nutritious ingredients today’s parents can feel good about. That stark contrast evokes the fun and familiarity kids want, while eliminating the guilt and decision fatigue parents often feel. It provide a visceral sense of relief. The product doesn’t just solve the “what’s for lunch” problem; it affirms parents as the capable, caring, and present people they are. Zoom out beyond your category. Whoever your customer, their life is multi-faceted. At Little Spoon, we know parenting is a key part of a parent’s identity, but not all of it. That’s why it’s essential to borrow cues from outside your core category. For me, that means lifestyle, wellness, and home. These days, you’re never just selling a product; you’re affirming who your customer is and who they want to be. That’s why we lean into collaborations with a variety of brands that matter to the parent, like Dusen Dusen, Rachel Antonoff, Siete, Sauz, and Graza. That cross-brand synergy sparks excitement and reminds parents we’re part of their lifestyle, not just their grocery list. Prioritize consumer feedback. From onboarding to pricing, packaging, and new product launches, every Little Spoon touchpoint is a chance for us to listen and learn. We don’t shy away from feedback—we lean into it. That transparency and responsiveness not only drive fast iteration, but also show families they’re true cocreators of our brand. In a category long dominated by legacy players, this sense of agency builds trust, loyalty, and lasting community. And perhaps most importantly… Build a culture, not just a product. Customers might come for a specific product, but they stay because they feel heard, connected, and part of something bigger. That sense of belonging is what creates loyalty in a crowded market, and what turns a brand into a trusted partner in someone’s life. We don’t think of ourselves as a transactional business; we think of ourselves as an entire ecosystem. When a product goes beyond solving a problem and starts affirming identity, it transcends utility; it becomes indispensable. That’s the opportunity for every founder today: Stop designing only for function, and start designing for feeling. Angela Vranich is cofounder and chief producer officer of Little Spoon. View the full article

Conservative money brokers stress the importance of stability at the top of the party View the full article

As autumn ushers in cooler temperatures, small business owners may find themselves benefiting from a significant drop in gasoline prices. The national average for a gallon of regular gasoline has fallen to $3.11, down from $3.159 just a week ago, as reported by the Energy Information Administration (EIA). This reduction may provide a much-needed relief to businesses heavily reliant on transportation and logistics. Gas prices are not merely numbers on a sign; they impact operational costs, consumer spending, and, ultimately, the bottom line for small enterprises. With gasoline demand at a four-month low, the downward trend in prices appears to be influenced by increased inventories and the seasonal transition from summer-grade to winter-grade fuel. If this trend continues, businesses could see further savings at the pump in the weeks to come. Key Benefits for Small Businesses Reduced Operating Costs: The drop in fuel prices can lead to lower operating costs for small businesses that depend on vehicular transport. This is particularly valuable for delivery services, food trucks, and companies involved in logistics. As fuel expenses decrease, businesses can redirect that savings into other areas such as marketing or employee wages. Increased Consumer Spending: Lower gas prices can free up consumer income, allowing for increased spending. When consumers have more disposable income, businesses often see a surge in sales. For small retailers and service providers, this can translate to more customers and higher revenue. Better Cash Flow Management: Consistently lower gas prices can aid in better financial forecasting and cash flow management. Small business owners can more accurately predict operational expenses when fuel costs stabilize, which is crucial for maintaining healthy cash flow and planning for future investments. Practical Applications Optimizing Delivery Routes: Small businesses with delivery services can take advantage of lower fuel prices by optimizing delivery routes. Investing in route-planning software could further enhance savings while improving customer service. Employee Incentives: Owners might consider extending benefits to employees who commute for work-related tasks by exploring fuel stipends or reimbursement for travel. This not only assists employees but also boosts morale and productivity. Marketing Strategies: With increased consumer spending, this may be an opportune time for small businesses to pivot marketing strategies or launch new promotions that capitalize on heightened customer interest. Potential Challenges While the prospect of falling gas prices may seem like a boon, small business owners should remain mindful of underlying challenges. Market Volatility: Although prices are currently falling, the oil market is always in flux. Events that affect crude oil supply, like geopolitical tensions or changes in production, can lead to sudden cost hikes. Business owners should prepare for potential volatility in their budgeting strategies. Consumer Behavior Variability: Not every consumer may respond uniformly to lower prices. While some businesses may experience a rise in foot traffic, others might see minimal changes. Understanding market demographics and consumer behavior is essential when strategizing around pricing and promotions. Electric Vehicle Transition: As gasoline prices decline, small business owners should also remain aware of the evolving landscape regarding electric vehicles. With the average cost per kilowatt-hour at public charging stations holding steady at 36 cents, the trend toward electric vehicles may shift consumer focus away from gasoline entirely. As small business owners navigate these developments, the overall picture remains cautiously optimistic. The combination of lower gasoline prices, better cash flow management, and changes in consumer spending patterns presents opportunities for strategic growth. Business owners are encouraged to stay informed about trends in both fuel and electric charging markets. For further information on current gas prices and trends, refer to the full AAA Gas Prices report here. Image via AAA This article, "Gas Prices Drop to $3.11 as Demand Hits Four-Month Low" was first published on Small Business Trends View the full article

As autumn ushers in cooler temperatures, small business owners may find themselves benefiting from a significant drop in gasoline prices. The national average for a gallon of regular gasoline has fallen to $3.11, down from $3.159 just a week ago, as reported by the Energy Information Administration (EIA). This reduction may provide a much-needed relief to businesses heavily reliant on transportation and logistics. Gas prices are not merely numbers on a sign; they impact operational costs, consumer spending, and, ultimately, the bottom line for small enterprises. With gasoline demand at a four-month low, the downward trend in prices appears to be influenced by increased inventories and the seasonal transition from summer-grade to winter-grade fuel. If this trend continues, businesses could see further savings at the pump in the weeks to come. Key Benefits for Small Businesses Reduced Operating Costs: The drop in fuel prices can lead to lower operating costs for small businesses that depend on vehicular transport. This is particularly valuable for delivery services, food trucks, and companies involved in logistics. As fuel expenses decrease, businesses can redirect that savings into other areas such as marketing or employee wages. Increased Consumer Spending: Lower gas prices can free up consumer income, allowing for increased spending. When consumers have more disposable income, businesses often see a surge in sales. For small retailers and service providers, this can translate to more customers and higher revenue. Better Cash Flow Management: Consistently lower gas prices can aid in better financial forecasting and cash flow management. Small business owners can more accurately predict operational expenses when fuel costs stabilize, which is crucial for maintaining healthy cash flow and planning for future investments. Practical Applications Optimizing Delivery Routes: Small businesses with delivery services can take advantage of lower fuel prices by optimizing delivery routes. Investing in route-planning software could further enhance savings while improving customer service. Employee Incentives: Owners might consider extending benefits to employees who commute for work-related tasks by exploring fuel stipends or reimbursement for travel. This not only assists employees but also boosts morale and productivity. Marketing Strategies: With increased consumer spending, this may be an opportune time for small businesses to pivot marketing strategies or launch new promotions that capitalize on heightened customer interest. Potential Challenges While the prospect of falling gas prices may seem like a boon, small business owners should remain mindful of underlying challenges. Market Volatility: Although prices are currently falling, the oil market is always in flux. Events that affect crude oil supply, like geopolitical tensions or changes in production, can lead to sudden cost hikes. Business owners should prepare for potential volatility in their budgeting strategies. Consumer Behavior Variability: Not every consumer may respond uniformly to lower prices. While some businesses may experience a rise in foot traffic, others might see minimal changes. Understanding market demographics and consumer behavior is essential when strategizing around pricing and promotions. Electric Vehicle Transition: As gasoline prices decline, small business owners should also remain aware of the evolving landscape regarding electric vehicles. With the average cost per kilowatt-hour at public charging stations holding steady at 36 cents, the trend toward electric vehicles may shift consumer focus away from gasoline entirely. As small business owners navigate these developments, the overall picture remains cautiously optimistic. The combination of lower gasoline prices, better cash flow management, and changes in consumer spending patterns presents opportunities for strategic growth. Business owners are encouraged to stay informed about trends in both fuel and electric charging markets. For further information on current gas prices and trends, refer to the full AAA Gas Prices report here. Image via AAA This article, "Gas Prices Drop to $3.11 as Demand Hits Four-Month Low" was first published on Small Business Trends View the full article

What Is Trello? Trello is an online project management tool that creates kanban boards, which allow project managers to assign tasks and organize projects. The kanban boards offer a visualization of your work and allow you to easily see a project’s workload at-a-glance. The software has grown in popularity as users have taken to the kanban board’s ability to visualize the workflow of a project. But does that mean Trello has the ability to handle complex projects? Well, not quite—leading some people to seek Trello Gantt charts or Trello alternatives. Does Trello Have a Gantt Chart? No, Trello doesn’t have Gantt charts, as it relies on kanban boards (called “Trello Boards”) as its main project management tool. While kanban boards are a powerful agile project management tool, they’re ultimately only surface-level in their capacity to execute complicated projects. Unfortunately, Trello doesn’t offer other features that further your management of a project other than their Trello boards. The more complex the project, the less helpful kanban boards prove for task management or team collaboration. Trello gets around these limitations by allowing users to add features known as power-ups (like time tracking or team collaboration) through many third-party project management app extensions, such as Jira or Slack. The downside is, that by the time you’re done adding on to Trello, it can become a Frankenstein’s monster of a project management tool. Short Answer: No, Trello Doesn’t Have Gantt Charts One of the biggest holes in Trello’s project management software suite is that there’s no Gantt chart functionality. Gantt charts are robust visual tools that allow project managers to plan and schedule their projects across a timeline. They’re great for projects of any complexity, but become a necessity for highly complex projects. It’s unlikely you’ll find any seasoned project manager working without one. Related: Best Gantt Chart Software: Paid & Free Options Ranked To be fair, Trello does offer a “Timeline view”, which is similar to a Gantt chart, but it isn’t called a Gantt chart for a reason: it’s missing fundamental Gantt chart features. Trello knows this, so it offers integrations with third-party Gantt chart tools such as Elegantt and TeamGantt, which compensate for the lack of a Trello’s Gantt chart. However, the options can be unwieldy at best and not at all worth the trouble at worst. Many of those add-ons are just not the same as using a fully-featured Gantt chart software like ProjectManager. With the Gantt being such a crucial tool for managers, this can prove problematic. Why Trello’s Timeline View Can’t Be Called a Trello Gantt Chart? While Trello’s Timeline view adds a helpful time-based perspective to its Kanban boards, it still lacks several key features that define a true Gantt chart. Below are the main Gantt chart capabilities missing from Trello’s Timeline view: No built-in task dependencies or linking: Trello doesn’t allow you to connect tasks so that one must start or finish before another begins. Limited to one board at a time: The Timeline view only displays cards from a single board and can’t combine multiple boards into one schedule. No constraint scheduling or critical path calculation: Tasks can be moved freely on the timeline, but Trello doesn’t calculate the critical path or enforce scheduling rules. No resource leveling or workload management: Although you can group tasks by team member, Trello doesn’t automatically detect or balance over-allocated resources. Limited task data display: You can’t customize what information appears on the bars, such as custom fields or additional metadata. No automatic schedule updates: Moving one task doesn’t shift related tasks, since dependencies aren’t supported. Restricted availability: The Timeline view is available only to Premium and Enterprise users, so Free and Standard plan users can’t access it. No rule-based scheduling or slack tracking: Trello doesn’t enforce start or finish constraints, nor does it calculate task float or slack time. If you’re using Trello, your team’s simple task management and team collaboration is covered. But what about the project plan and schedule? You’re not going to map that out on kanban boards unless it’s a very simple project. You need to know how to make a Gantt chart in Trello. How to Make a Trello Gantt Chart with ProjectManager ProjectManager is award-winning cloud-based project management tool that not only allows you to make a Trello Gantt chart but organizes every part of your project. It has multiple project views, including an interactive online Gantt chart that gives you more control over your project schedule. The best part? It has a native integration with Trello that allows you to sync your ProjectManager Gantt chart with your Trello Workspace. /wp-content/uploads/2024/05/trello-pm-integration-1-1600x627.png To convert your kanban board into a Trello Gantt chart, start by signing up for a 30-day trial of our software. Once you’ve done that, follow these simple steps to turn your Trello board into a Gantt chart and get started on taking your project management to the next level. Export & Import Select export on your Trello board (click the link for instructions) then import that file from your Trello app to our software as a CSV or Excel file. Go to the Gantt chart on our tool and click the import icon. Choose the File Answer the popup window. It will ask you to import a project. Select the Trello board Excel or CSV file you want to open to populate the Gantt chart. /wp-content/uploads/2022/03/Import-Projects_Wide_Zoom-175.jpg Select Options Once uploaded, you can choose to have the data from your Trello board fill out a new project, or added to an existing project. If you’re building onto a project already on the tool, just choose which one, and whether to keep or delete the existing data. Import What Data? Choose from the final popup window whether to import all the Trello board data from the file or just a task list. /wp-content/uploads/2021/05/import-all-day-msp.jpg Start Your Gantt! See the success window? You’re done. Now you have all your data from your Trello project, and are ready to work on building your online Gantt chart. /wp-content/uploads/2021/05/project-has-been-imported-1.jpg How to Use Your Trello Gantt Chart Now that you’ve got your Trello board in our project management tool, the real fun begins. Our Gantt chart software lets you control your project plan and manage your schedule in ways that are not possible with Trello, TeamGantt or Elegantt. We offer one of the best project management software, equipped with a complete set of time tracking, task management, team collaboration and project planning features. On the left side of the Gantt chart view is a spreadsheet of your tasks, which can be broken down into summary tasks. Once you’ve added a start and end date to each task, they automatically populate the bar chart timeline on the right side of the Gantt. Now you can see the entire project laid out on a map, right down to the task level to track progress, assign tasks, and collaborate with your team members. Set Milestones for Your Progress Use the milestone feature to break up large project plans into smaller, more manageable phases. The diamond icon (♢) indicates that one phase of the project has ended and another is beginning. It’s a way to track progress and also boosts morale for teams when they achieve a milestone. You can also customize the color of each phase to make it easier to differentiate. /wp-content/uploads/2022/03/pm-gantt-screenshot.png Filter By Priority, Dependency and Tags As you organize your tasks on the Gantt chart, you can set priority and customize tags to make it easy to find them without having to manually scroll through the Trello board. Also, not all tasks are the same. There are dependent tasks, for example, that cannot start or finish until another task has begun or has been completed. If you don’t identify task dependencies, you risk bottlenecks later in the project that can slow you down, or even derail the entire project. Linking task dependencies is easy on our Gantt chart tool. Just drag one task to the other and a dotted line will connect them on the bar chart to make sure you don’t forget about the dependent nature of the task. This is something you can’t do on Trello, even with all their Trello power-ups. Our User-Friendly Gantt Chart is All Yours Gantt charts have a bit of a shaky reputation. They can be difficult to build, and a nightmare to edit. But our online Gantt chart is built from the ground up to be the most user-friendly option on the market. Editing your Gantt chart is made to be as simple as possible. We know that projects change all the time, and dates need to be shuffled in real time. Rather than start from scratch, just drag and drop your task to the new date. When the tasks are updated, all associated tasks update automatically. Project managers love our Gantt chart maker because they can plan, schedule and assign tasks all from the same tool. When making those assignments, they can attach documents, images and even comments to direct teams and help them to collaborate and work better together. Get Notified on Progress Whenever a task is updated or commented on, anyone who is assigned to the task will get an email notification instantly alerting them of the change. If you don’t want to shift from our tool to your email or worry that the notification will get lost in the mail, don’t worry. There are in-app notifications that capture every update, which are visible with just a click. How to Make Gantt Chart in Trello If you don’t want to use ProjectManager to make your Trello Gantt chart, there are other options. As we mentioned before Trello relies heavily on third-party project management apps that offer different features to complement their tool. Here are the top Trello apps to make Gantt charts. Trello Gantt Chart Power-Ups Since Trello doesn’t natively include a complete Gantt chart, many users rely on Power-Ups and extensions to visualize timelines, dependencies and workloads. Here are the most popular options available in 2025: TeamGantt Power-Up: This integration syncs Trello cards to a full Gantt timeline in TeamGantt, letting you create task dependencies, track progress and manage workloads. It’s one of the most complete Gantt chart experiences available for Trello users. Gantt Chart (by Placker) Power-Up: Placker adds a dynamic Gantt chart view directly to your Trello boards, with support for dependencies, milestones and multi-board management. It’s designed for teams that want detailed scheduling and reporting without leaving Trello. Mermaid Gantt Power-Up: Mermaid Gantt automatically generates a Gantt chart from your Trello cards using each card’s start and due dates. It’s a simple, visual way to track timelines without setup complexity—good for users who want a quick, no-frills timeline view. GoodGantt Power-Up: GoodGantt adds a clean, drag-and-drop Gantt chart to your Trello board so you can organize tasks by start and end dates, set milestones and visualize progress at a glance. It’s lightweight, fast and ideal for small project teams. Gantt-Style Project Roadmap by Planyway: Planyway offers an interactive roadmap view that syncs with your Trello boards in real time. You can drag and drop tasks on the timeline, manage dependencies, track workloads and align team priorities—all within Trello. While these Gantt chart tools are a good way of turning your Trello board into a Gantt chart, they’re one of the many Trello power-ups that you’ll need to manage your projects. Also as a Trello user, you’ll need to pay for all those power-ups, and you’ll end up with a Trello board that depends on many other third-party apps. Other Features You Get in Addition to Your Gantt Chart with ProjectManager After reviewing the above options, you’ll see that none of those power-ups offer the depth and sophistication that ProjectManager does. An interactive Gantt chart takes you to places the Trello collaboration tool has only dreamed of, but that’s just one of the myriad features of our cloud-based project management tool. The suite of features works seamlessly together to help you better execute and track progress. Kanban Boards Not everyone works the same way, which is why our project management software has multiple project views. There are dynamic task lists and a calendar view, but the kanban board is the collaboration tool that teams gravitate towards. Teams can manage their tasks backlog and work on what’s a priority, while project managers get transparency into the process. The best thing? All the data on your kanban board transfers to the Gantt chart, and vice versa. Switch between views knowing your project moves forward either way. /wp-content/uploads/2022/03/Kanban_Marketing_Wide_Zoom-150_Moving-task-to-different-status.jpg Real-Time Dashboard A Gantt chart will get you started, but can only track so much. For example, our interactive Gantt chart will show progress by how shaded the duration bar is between the start and end date of a task. Our project dashboard, on the other hand, automatically collects data from the project in real time and calculates it for you. The results are displayed over several project metrics, like an instant status report, charting time, cost, project variance and more. /wp-content/uploads/2022/03/Dashboard_Construction_Wide_Zoom-150.jpg Team Management You’ve made your project schedule and can track its performance in real time, now you’ll want to maximize your team’s productivity. That’s where our team management feature comes in. The team management page gives you visibility into your team’s workload. See who is working on what and where your team members are in terms of completing their tasks. We’ve even streamlined timesheets to simplify payroll and provide transparency into the hours your team logs. /wp-content/uploads/2022/03/Team_Manufacturing_Wide_Zoom-175_Reassign-Task.jpg What You’re Missing Out on Without a True Gantt Chart Trello app is a limited collaboration tool, and even with all its power-ups, it can’t match the robust features of our Gantt chart. While its Trello boards are a strong kanban feature, it lacks multiple project views. Users are restricted and must work how Trello wants, not how they want. Our multiple project views help everyone on your team reach their potential. The Trello Gantt chart add-ons are not a real solution for a project manager. Their Gantt chart can’t link task dependencies, for one, and that’s a big one. Without having the means to identify which tasks are dependent on others, you’re asking for trouble during the execution phase. Gantts charts are foundational tools for project management, but without one that can go the whole nine yards, you’re going to fall behind. Trello also doesn’t scale like our tool. It’s best for small teams working on small projects that are of little complexity, and with no task dependencies. But our tool can handle projects big and small and works with teams of any size. No matter how many tasks you’re trying to organize, our Gantt chart is up to the task. We also have greater security and protocols for who can view and edit what is on the software. Can I Use Trello and ProjectManager? The short answer is yes. Trello is a capable, if limited, visual collaboration tool. Keep using it if you like it, and supplement your beefier project management needs with our software. We fill in the holes in Trello’s coverage of your project, giving you more control over planning, scheduling, tracking and reporting. Related Content Best Trello Alternatives: Free & Paid Options Ranked Trello Dashboard: Key Features, Pros and Cons Trello vs. Asana: Side-by-Side Comparison ProjectManager & Trello Integration Trello Kanban Board: Key Features, Pros, Cons & Alternatives Trello vs. Jira: In-Depth Software Comparison ProjectManager is an award-winning project management tool that helps teams and projects get organized. Tens of thousands of teams already have found success using our software for projects of all shapes and sizes. We’re being used by organizations as varied as NASA, the Bank of America and Barnes & Nobel. See how we can help you do more with or without Trello. Try our Gantt chart software free for 30-days with this trial offer. The post Trello Gantt Charts: How to Make a Gantt Chart in Trello appeared first on ProjectManager. View the full article

A construction management plan defines how a project will be organized, scheduled and executed from preconstruction through closeout. It ties together objectives, stakeholders roles and deliverables to create a unified approach for delivering the project safely on time and on budget. Use this guide to build a construction management plan that clarifies responsibilities, manages risk and keeps communication channels open across teams and contractors. This guide provides practical steps, templates and examples to help you draft a construction management plan tailored to your project size and complexity. It covers the core elements you must include, explains how to sequence planning tasks and shows how modern tools can make the plan easier to maintain and monitor as the project moves forward. Whether you are leading a small renovation or a large commercial build, this resource will help you produce a plan that is actionable and defensible. /wp-content/uploads/2025/10/Construction-Management-Plan-Template-Screenshot.png Get your free Construction Management Plan Template Use this free Construction Management Plan Template for Word to manage your projects better. Download Word File What Is a Construction Management Plan? A construction management plan is a comprehensive document that establishes how a project will be delivered. It records the project objectives, stakeholder expectations, delivery milestones and governance structure. The document also lays out procurement strategies, communication protocols, site logistics safety requirements and quality control measures so everyone understands the rules of engagement for the work ahead. Unlike a checklist, the construction management plan integrates scheduling, budgeting, resource allocation and risk management into one reference that guides decision making throughout the lifecycle. It becomes the primary source for progress monitoring, dispute resolution and regulatory compliance by documenting who does what by when and how success will be measured. Construction project teams increasingly use construction project management software for planning, managing and tracing these plans because the software centralizes documents, tracks changes and provides live visibility into schedules, budgets and resources. Software reduces manual update work and prevents version control errors by storing the construction management plan alongside task lists, Gantt charts and communication threads. Teams gain audit trails for approvals and easier reporting for stakeholders which simplifies governance. ProjectManager stands out as construction project management software because it combines industry-standard scheduling with intuitive collaboration and powerful reporting tailored to complex builds. Our Gantt charts are interactive, link all four types of task dependencies and automatically filter for the critical paths. Resource management features make it easier to coordinate subcontractors and balance labor across sites. Real-time dashboards and customizable reports remove manual status updates while secure timesheets capture labor costs for accurate job costing. Get started with ProjectManager today for free. /wp-content/uploads/2022/07/construction-gantt-resources-costs-150-CTA-BUTTON-1.jpgLearn more What Is Construction Management Planning? Construction management planning is the process of preparing the documents, decisions and systems that will guide a project from kickoff to completion. It involves translating project objectives into executable programs by defining scope, schedules, budgets, resource needs and quality expectations. Good planning anticipates constraints and creates contingency measures so the project team can respond to inevitable changes on site. This planning phase engages stakeholders to align expectations, assigns ownership for major deliverables and establishes the governance needed to manage performance. It is iterative by nature so the construction management plan should be reviewed and updated as design clarifications, procurement outcomes or site discoveries require. Treat the plan as a living document that supports transparency and informed decision-making across the construction team. Watch this short video to learn how our software supports construction project management. What Should Be Included in a Construction Management Plan? A clear construction management plan covers both high-level strategy and detailed operational elements. The list below identifies essential sections and explains the purpose of each item so you can assemble a complete plan that anticipates common project challenges while meeting regulatory and contractual obligations. Project Overview: The project overview summarizes the development, including location, primary objectives, major deliverables and key stakeholders. It gives a concise statement of intent that orients readers to the overall purpose, timeline and expected outcomes. Include the owner, developer, main contractor and the project duration so the construction management plan starts with clear context and accountability. Scope of Work: The scope of work details the task inclusions and exclusions for the project, including boundaries and interfaces with existing structures. It clarifies which trades are responsible for which elements and describes performance expectations and deliverables. This prevents scope creep by providing yardsticks for change requests and acceptance criteria within the construction management plan. Resource Requirements: Resource requirements list labor categories, equipment, materials and specialist services needed to complete the work. It identifies quantities, timing and any long lead items that require early procurement. Including resource assumptions and contingency buffers ensures the construction management plan supports realistic scheduling and avoids costly last-minute substitutions. Construction Schedule: The construction schedule sets major milestones, the sequence of work and the critical path logic. It shows procurement windows, phased activities and key inspections. A well-defined schedule in the construction management plan helps coordinate subcontractors and reduces downtime by aligning deliveries with on-site needs. Construction Budget: The construction budget breaks down estimated costs by work package, including direct costs, indirect costs, contingencies and allowances. It establishes control thresholds and approval processes for budget changes. By tying budget line items to schedule and resources, the construction management plan supports proactive cost control and forecasting. Architectural Drawings: Architectural drawings provide the visual definition of design intent, including floor plans, elevations, sections and general notes. The construction management plan references the baseline drawing set and documents revision control procedures, so teams know which drawings are for construction and which are for information only. CAD Documents and Renderings: CAD documents and renderings include detailed digital models and visualizations used for coordination clash detection and client approvals. They support accurate takeoffs and sequencing decisions. The construction management plan should specify file formats, naming conventions and responsibility for model updates to maintain consistency. Construction Specifications: Construction specifications define material standards, installation methods, testing criteria and acceptance requirements. They complement drawings by describing performance requirements and testing protocols. Including specifications in the construction management plan reduces ambiguity and provides objective measures for quality assurance and inspections. Construction Procurement Plan: The procurement plan outlines sourcing strategies, vendor selection timelines, contract types and delivery logistics. It flags long lead items and critical suppliers that could impact the schedule. By aligning procurement milestones with the construction management plan, you reduce the risk of late deliveries that stall on site progress. Construction Safety Plan: The safety plan documents site-specific hazard assessments, emergency response procedures, permit to work systems and worker training requirements. It assigns safety responsibilities and sets inspection and reporting routines. Integrating safety into the construction management plan ensures compliance with regulations while protecting workers and minimizing downtime from incidents. Construction Traffic Plan: The traffic plan manages site access, egress routes, deliveries and pedestrian safety around the work zone. It coordinates with local authorities for permits and road closures where needed. Including traffic controls in the construction management plan reduces risks to the public and helps maintain steady supply chains to the site. Construction Waste Management Plan: The waste management plan defines handling, segregation, recycling and disposal procedures for demolition and construction waste. It identifies storage locations and responsible parties for waste removal. Documenting these controls in the construction management plan supports environmental compliance and can reduce disposal costs through recycling strategies. Change Management Plan: The change management plan outlines how scope changes will be requested, reviewed, estimated and approved, including impact assessment and documentation requirements. It sets authority levels for approvals and timelines for pricing and implementation. A robust change management process in the construction management plan prevents disputes and keeps the project on track. Risk Management Plan: The risk plan identifies potential threats and opportunities, assigns ownership and defines mitigation and response strategies. It includes probability and impact assessments and contingency reserves. Embedding a risk register in the construction management plan enables proactive monitoring and quick escalation when issues emerge on site. /wp-content/uploads/2025/01/2025-construction-ebook-banner-ad.jpg Construction Management Plan Template Download this free construction management template for Word to plan, execute and track their projects. It organizes essential details into clear sections such as project overview, scope of work, resource requirements and budget. By using simple Word-friendly tables, this template makes it easy to document milestones, responsibilities and safety protocols in a format that anyone on the team can access and understand. It removes ambiguity by standardizing how project information is captured, helping stakeholders stay aligned on objectives, schedules and deliverables. /wp-content/uploads/2025/10/Construction-Management-Plan-Template-Screenshot.png The template is especially valuable for smaller teams or organizations that need a straightforward planning tool without the complexity of dedicated software. With predefined sections for procurement, safety, waste management and risk, it ensures no critical detail is overlooked during planning or execution. Project managers can customize the template to fit specific jobs while maintaining consistency across projects. A free construction management template for Word not only saves time in setup but also improves communication, accountability and compliance, creating a reliable foundation for successful project delivery. Steps to Make a Construction Management Plan Creating a construction management plan involves structured steps from stakeholder engagement through permitting and mobilization. The sections below break the process into ten practical phases with guidance on what to include and why each step matters for a robust construction management plan. 1. Gather Requirements from Project Stakeholders Start by interviewing the owner, architect, engineers, end users and major subcontractors to collect requirements and expectations. Capture project objectives, success criteria, constraints and any regulatory or community needs that could affect delivery. Document functional requirements and acceptance criteria so the construction management plan reflects stakeholder priorities. Early alignment reduces rework and expedites approvals during construction. Related: Free Requirements Gathering Template 2. Conduct a Feasibility Study Assess technical, economic and regulatory feasibility, including site constraints, utilities access and environmental considerations. Analyze alternative delivery methods and high-level cost and schedule estimates to determine whether the project should proceed as proposed. Document assumptions, risks and recommendations so the construction management plan includes realistic baselines for budgeting and scheduling decisions. Related: Free Feasibility Study Template 3. Analyze the Construction Job Site Perform a detailed site assessment to identify access points, staging areas, soil conditions and existing utilities. Evaluate site topography, drainage and environmental restrictions that will influence sequencing and logistics. Mapping these findings in the construction management plan informs the location of temporary facilities, traffic routing and material handling strategies to minimize disruption during construction. 4. Create a Work Breakdown Structure Develop a hierarchical work breakdown structure that decomposes the project into manageable work packages aligned with trades and procurement bundles. Each work package should have deliverables, schedules, cost estimates and assigned owners. Using the WBS in the construction management plan improves estimating, scheduling and risk assignment while enabling clearer accountability through construction execution. /wp-content/uploads/2021/04/WES-Screenshot-600x222.jpg Related: Free Work Breakdown Structure Template 5. Do a Material Takeoff and Quantity Takeoff Produce detailed takeoffs from drawings and models to quantify materials required for each work package. Validate quantities with suppliers and consider waste factors and allowable tolerances. Accurate takeoffs feed procurement schedules and cost estimates so the construction management plan can align deliveries with installation windows and reduce double handling or material shortages. 6. Create a Bill of Quantities Compile the quantity takeoffs into a formal bill of quantities that supports tendering and subcontractor pricing. The bill should be organized by work package and include unit rates, extensions and allowances for provisional items. Including a clear bill of quantities in the construction management plan helps ensure bids are comparable and supports transparent contract administration. /wp-content/uploads/2023/03/bill-of-quantities-template-1-600x293.jpg Related: Free Bill of Quantities Template 7. Estimate Project Costs Prepare a detailed cost estimate that includes direct costs, indirect costs, contingencies and escalation assumptions. Base estimates on the bill of quantities, historical productivity rates and supplier quotes. Document cost breakouts by phase and work package so the construction management plan provides an auditable financial baseline for cash flow forecasting and change order evaluation. Related: Free Job Estimate Template 8. Hire a General Contractor or Subcontractors Choose procurement strategies that match project complexity and owner preferences, whether that is design-bid-build, design-build or construction management at risk. Prequalified bidders evaluate capacity, safety record and bonding ability. Once selected, negotiate clear scopes, commercial terms and performance milestones so the construction management plan sets expectations for delivery and dispute resolution. 9. Prepare the Job Site Facilities Plan site offices, welfare facilities, parking and temporary utilities before mobilization. Identify secure material storage areas, laydown zones and equipment access routes. Establish site security and environmental protections for sensitive areas. Documenting site setup in the construction management plan expedites mobilization and creates a safer more efficient working environment from day one. 10. Obtain Permits Identify required permits, approvals and inspections from local authorities, agencies and utility providers early in the schedule. Prepare submission packages with drawings, specifications and supporting reports and budget adequate time for reviews. Recording permit responsibilities, timelines and conditions in the construction management plan prevents regulatory delays and ensures compliance throughout construction. Who Makes the Construction Management Plan? The construction management plan is typically developed by the project management team in collaboration with the owner design team and lead contractors. Key contributors include the project manager who coordinates inputs, the construction manager who defines site logistics and the design leads who supply drawings, specifications and technical clarifications. Procurement and safety specialists provide input on contracting strategies and hazard controls. Smaller projects may assign development of the construction management plan to the general contractor with approvals from the owner and design team. On larger projects, a dedicated planning team compiles the plan and maintains updates as the project progresses. Regardless of structure, the critical factor is multi-stakeholder involvement so the construction management plan reflects operational realities and regulatory requirements from the outset. Implement governance for reviewing and approving the construction management plan by defining signatories, change control thresholds and update cadences. Assign a single document owner responsible for version control and distribution so the plan remains the authoritative reference for project delivery. This avoids confusion and ensures the construction management plan directs work consistently across teams and contractors. Construction Management Plan Example Below is a sample outline of what a filled construction management plan might look like in practice. Each section provides an applied perspective to demonstrate how the concepts work together to guide an actual project from early preparation through execution and closeout. Project Overview The Midtown Office Tower project involves constructing a 15-story commercial building with retail space on the first floor and Class A offices above. Located in the downtown district, the project will deliver 200,000 square feet of leasable space within 30 months. Key stakeholders include the property developer, general contractor, city planning office and anchor tenants. Scope of Work The scope includes demolition of existing structures, excavation, deep foundation installation, superstructure framing, curtain wall installation, mechanical and electrical systems, interior finishes and site landscaping. Exclusions are tenant-specific fit-outs and furniture procurement, which will be managed under separate contracts. Related: Free Construction Scope of Work Template Resource Requirements: The project requires approximately 150 skilled workers at peak, tower cranes, concrete pumping equipment and BIM coordination software. Specialized subcontractors will be engaged for façade installation, HVAC systems and fire protection. A dedicated safety officer and logistics manager will also be on-site full-time. /wp-content/uploads/2024/05/workload-page-resource-management-lightmode.pngLearn more Construction Schedule The timeline begins with site preparation in Q2, foundation completion in Q4 and structural topping out by Q2 of the following year. Curtain wall and MEP rough-ins follow, with interior finishes concluding in the final two quarters. Commissioning and inspections are planned for the last 60 days before turnover. /wp-content/uploads/2024/09/Construction-schedule-example-1.pngLearn more Construction Budget The total budget is $150 million, broken down into $100 million for direct construction costs, $20 million for design and engineering, $15 million in contingencies and $15 million for permits, fees and financing. Monthly cost reports will track actual spend against forecast. Related: Free Construction Budget Template Architectural Drawings The design package includes baseline construction drawings approved by city authorities, covering site plans, elevations, sections and detailed floor layouts. Revisions will be tracked through a document control system to ensure only the current issue is used in the field. CAD Documents and Renderings A coordinated BIM model provides 3D visualization, clash detection and integrated schedules. Renderings are used for stakeholder presentations and tenant marketing. File sharing is managed through a cloud platform with controlled access for consultants and subcontractors. Construction Specifications Specifications call for a reinforced concrete structure, a unitized curtain wall system, high-efficiency HVAC and low-flow plumbing fixtures. Quality standards reference ASTM and ISO benchmarks, with third-party testing required for structural materials and mechanical systems before acceptance. Construction Procurement Plan Long-lead items such as curtain wall panels and custom air-handling units are ordered 12 months in advance. A mix of lump sum and guaranteed maximum price contracts are used to balance cost certainty with flexibility. Procurement milestones align with the critical path in the master schedule. Related: Free Procurement Plan Template Construction Safety Plan Daily toolbox talks, weekly inspections and monthly audits form the backbone of the safety program. A zero-tolerance policy applies to fall hazards and PPE violations. Emergency response drills are conducted quarterly, and incident reports are logged electronically with corrective action follow-up. Construction Traffic Plan A designated entry point on the north side manages heavy truck deliveries with flaggers directing flow. Deliveries are scheduled during off-peak hours to reduce disruption to city traffic. Pedestrian walkways are protected with covered scaffolding along the main street frontage. Construction Waste Management Plan Concrete, steel and drywall waste are segregated on site and sent to recycling facilities, with a target of diverting 75 percent of waste from landfill. Hazardous materials such as adhesives and solvents are stored separately and disposed of under regulatory guidelines. Change Management Plan All change requests must be submitted in writing with cost and schedule impact assessments. The project manager reviews each request and escalates it to the steering committee for approval if it exceeds preset thresholds. Approved changes are incorporated into the schedule and budget at monthly update cycles. Related: Free Change Management Plan Template Risk Management Plan Key risks identified include weather delays, labor shortages and supply chain disruptions for curtain wall components. Mitigation strategies involve securing backup suppliers, scheduling weather-sensitive activities in drier months and maintaining a labor pool agreement with local unions. A risk register is updated biweekly with input from trade contractors. /wp-content/uploads/2024/01/risk-image-lightmode.pngLearn more Free Related Construction Management Planning Templates In addition to a full construction management plan, individual templates can help project teams focus on specific aspects of planning. These free resources simplify budgeting, scheduling and scope definition so managers can save time while ensuring accuracy. Each template is designed to address a core component of construction planning and can be used on its own or alongside a full management plan. Construction Budget Template Download this free template to organize estimated and actual costs into categories such as labor, materials, equipment and contingencies. It provides a straightforward way to monitor project spending against approved budgets and helps prevent overruns. Using a construction budget template also supports transparency and makes reporting easier for stakeholders. Construction Schedule Template Use this free construction schedule template to outline tasks, milestones and dependencies in a clear timeline. It helps managers allocate resources efficiently and identify potential delays before they impact delivery. By mapping out activities from start to finish, this template ensures that teams work in sequence and deadlines are met. Construction Scope of Work Template This free scope of work template defines project inclusions and exclusions, roles and deliverables. It establishes boundaries and expectations that reduce misunderstandings and disputes during execution. A construction scope of work template also supports accountability by clarifying what each party is responsible for from the outset. ProjectManager Is Ideal for Making a Construction Management Plan Templates are fine, but limited tools. To get a better handle on planning, executing and tracking, professionals use construction project management software. ProjectManager offers multiple project views that fit the needs of different stakeholders. Project managers can oversee complex timelines with interactive Gantt charts, while subcontractors may prefer to work from kanban boards or task lists that simplify daily assignments. Calendar views make it easy to coordinate inspections and site activities, ensuring every participant has the flexibility to work in the format that best suits their responsibilities while still staying connected to the same live project data. Balance Workloads With Resource Management ProjectManager’s resource management tools give construction managers a real-time picture of team and equipment capacity. The workload chart uses color coding to quickly show when crews or subcontractors are overbooked, making it simple to reassign tasks and balance demand. On the team page, managers can view all active assignments, shift schedules or redistribute work across multiple projects. This level of visibility helps prevent delays caused by overstretched crews and supports efficient use of costly resources like cranes or specialty trades. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Track Progress and Costs with Mobile-Ready Tools Tracking is streamlined through live dashboards, customizable reports and secure timesheets that can be updated directly from the job site with our mobile app. Crews log hours from the field, giving managers immediate insight into labor costs and productivity without waiting for paper records. Dashboards update in real time to show progress against milestones and budget forecasts, while reports can be tailored for clients or internal stakeholders. By combining mobile timesheets with automated reporting, our software ensures accurate job costing, compliance with labor requirements and transparent communication across the entire construction team. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Related Construction Management Planning Content There’s more to managing a construction project than making a construction management plan. For readers interested in learning more, check out the links below. They define different types of construction projects, methods and techniques, among other things. 10 Types of Construction Projects with Examples 18 Construction Methods and Techniques Construction Contingency: A Quick Guide Critical Path Method (CPM) in Construction: A Quick Guide 8 Free Construction Forms for Excel and Word 14 Types of Construction Contracts: Pros, Cons & Best Practices ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or on the job site. They can share files, comment at the task level and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post How to Make a Construction Management Plan (with Example & Template) appeared first on ProjectManager. View the full article

The Microsoft Planner timeline is a valuable addition for teams that want to see how tasks and projects align over time. Instead of relying only on grids or boards, the timeline view provides a visual layout of work that helps managers identify dependencies, spot potential bottlenecks and ensure deadlines are met. This perspective allows teams to better balance workloads and avoid schedule conflicts, especially when multiple projects are running in parallel. Using the Microsoft Planner timeline view can transform how teams approach planning and execution. It gives stakeholders a clearer picture of project progress and upcoming milestones, making it easier to communicate updates and manage expectations. While Microsoft Planner timeline features improve visibility, they’re not as advanced as some dedicated project management tools, which means teams may find limitations when handling complex or resource-heavy projects. What Is the Microsoft Planner Timeline View? The Microsoft Planner timeline view is a scheduling feature that displays tasks across a horizontal timeline, giving teams a visual way to track deadlines and project flow. It shifts the perspective from lists and boards to a time-based layout, allowing users to see when tasks start, how long they last and when they are due. This helps managers and team members align their work with overall project goals and spot potential overlaps or conflicts. By using the Microsoft Planner timeline view, teams can quickly identify critical tasks and adjust schedules to keep projects moving smoothly. It’s especially useful for projects with multiple dependencies or overlapping assignments, as it creates a clear visual representation of how tasks connect. While it simplifies scheduling for many teams, it does not provide the same advanced scheduling and dependency tracking found in more robust project management software. /wp-content/uploads/2025/09/Microsoft-Planner-Timeline.png Is Microsoft Planner Timeline a Gantt Chart? No, the Microsoft Planner timeline is not a Gantt chart. While the Microsoft Planner timeline view displays tasks in a horizontal layout that looks somewhat similar to a Gantt chart, it lacks core Gantt chart features such as task dependencies, baselines and critical path analysis. A true Gantt chart lets you link tasks to show relationships, adjust schedules dynamically and track how delays affect the entire project. Microsoft Planner timeline provides a high-level view of tasks over time but doesn’t deliver the depth of scheduling and tracking that a Gantt chart offers. Some project management software solutions provide actual Gantt charts that include dependencies, drag-and-drop scheduling and built-in progress tracking. These tools allow project managers to see not just when tasks are scheduled, but how each task connects to the rest of the project. This level of detail is essential for complex initiatives where shifting one deadline impacts multiple teams and deliverables. ProjectManager’s Gantt chart is one of the most powerful available because it combines scheduling, resource management and reporting in a single tool. Teams can link tasks, assign resources and adjust deadlines with simple drag-and-drop functionality. Unlike Microsoft Planner timeline, our Gantt chart supports baselines to measure actual progress against original plans, critical path calculations to identify the most important tasks, link task dependencies and has workload tracking to balance resources effectively. Real-time dashboards, automated alerts and seamless integration with other project views make our Gantt chart a complete solution for managing projects of any size or complexity. Get started with ProjectManager today for free. /wp-content/uploads/2025/03/Gantt-CTA-2025.jpgLearn more Key Features of the Microsoft Project Timeline View The Microsoft Project timeline view offers more advanced scheduling capabilities than Microsoft Planner timeline, giving project managers tools to plan, track and manage projects with greater detail. It’s designed to visualize tasks, highlight dependencies and map out critical paths, making it easier to control project schedules and identify risks early. Below are the key features that set the Microsoft Project timeline view apart. Gantt-Style Visualization of Tasks: The timeline view in Microsoft Project uses a Gantt-style format that places tasks on a horizontal chart. Each task is represented by a bar that shows its start and end date, making it simple to see how work is distributed across the project. This visual approach helps managers and team members understand project progress at a glance and identify upcoming deadlines quickly. Task Dependencies: Microsoft Project allows you to create task dependencies, linking activities to show how one task impacts another. This feature helps teams understand the sequence of work and identify which tasks must be completed before others can start. By building these connections, managers can spot bottlenecks, prevent scheduling conflicts and adjust timelines to keep projects moving smoothly. Critical Path Analysis: Critical path analysis in Microsoft Project highlights the most important tasks that directly impact the project’s finish date. If any of these tasks are delayed, the entire project will be delayed. This feature gives managers visibility into which activities need the most attention and allows them to focus resources strategically, reducing the risk of schedule overruns. Interactive Drag, Resize, and Linking of Tasks: The Microsoft Project timeline view offers interactive controls, allowing users to drag tasks along the chart, resize them to extend or shorten their duration and link them to create dependencies. This intuitive approach makes scheduling flexible and efficient, as project managers can adjust plans in real time without manually updating multiple fields. It helps teams stay agile while maintaining accurate project schedules. /wp-content/uploads/2024/10/Gantt-chart-template-for-Excel-1600x704.png Get your free Gantt Chart Template Use this free Gantt Chart Template to manage your projects better. Get the Template Pros of Using the Microsoft Planner Timeline View for Project Management The Microsoft Planner Timeline view offers a clear, visual way to manage projects, helping teams see tasks, deadlines and dependencies at a glance. It simplifies coordination, improves accountability and supports team collaboration across projects. Visual task tracking: Easily see tasks on a timeline, which helps identify progress and overlaps. Simple interface: Intuitive drag-and-drop features make scheduling tasks straightforward. Integration with Microsoft 365: Works seamlessly with Teams, Outlook and SharePoint for streamlined communication. Task categorization: Color-coded buckets and labels allow quick organization by priority or project phase. Collaboration support: Team members can update task status in real time, keeping everyone aligned. Deadline visibility: Start and due dates are clearly displayed, reducing missed deadlines. Notifications and reminders: Built-in alerts keep team members on track without manual follow-ups. Resource management overview: Quickly see which team members are overloaded or underutilized. Cons of Using the Microsoft Planner Timeline View for Project Management While Microsoft Planner Timeline view provides a helpful visual perspective, it has limitations for complex projects or teams needing advanced project management features. Limited dependency management: Cannot define complex task dependencies like some dedicated project software. No built-in critical path: Lacks automatic critical path calculations, making scheduling optimization harder. Scalability issues: Large projects with many tasks can become cluttered and hard to read. Basic reporting: Minimal reporting tools compared to full project management solutions. No resource leveling: Cannot automatically balance workload among team members. Limited customization: Views and formatting options are basic and may not meet all project needs. Offline limitations: Requires an internet connection to view or update the timeline. Not suitable for complex portfolios: Difficult to track multiple interconnected projects across teams. Related: How to Use Microsoft Planner: A Quick Guide ProjectManager’s Gantt Chart Is Better Than the Microsoft Project Timeline While the Microsoft Planner Timeline view offers a simple, visual way to manage tasks, ProjectManager’s Gantt chart provides a more robust solution for teams managing complex projects. Its dynamic interface, advanced tracking and resource management tools make it easier to plan, execute and monitor projects from start to finish. Plus, planning on our Gantt chart is shared across multiple project views, such as boards, lists, calendars and sheets, which allows team members to execute their tasks how they want. Use Advanced Resource Management to Stay Productive ProjectManager’s Gantt chart allows managers to allocate resources efficiently, track team workloads and avoid bottlenecks. Unlike the Microsoft Planner Timeline view, it supports resource leveling, making it simple to balance tasks across multiple team members and ensure no one is overloaded. There are color-coded workload charts to balance resources and a team page to get a real-time view of what everyone is working on, their progress and more. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Get Tracking, Reporting and Timesheets to Monitor Progress and More With ProjectManager, project tracking goes beyond visual timelines. Users can generate real-time dashboards and create customizable reports to monitor task progress, resources and cost. Manage secure timesheets directly within the platform, which also tracks labor costs. This level of insight helps teams stay on schedule, meet deadlines and maintain accurate records of labor costs, something the Microsoft Planner Timeline view cannot do natively. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Microsoft Planner Timeline FAQs Can You Open MPP Files Using the Microsoft Planner Timeline Feature? No, the Microsoft Planner Timeline view does not support opening Microsoft Project (MPP) files. Planner is designed for simple task management and visualization within Microsoft 365, so complex project files from Microsoft Project need to be imported or recreated manually. Is Microsoft Planner Free? Microsoft Planner is included with most Microsoft 365 business and enterprise subscriptions. It is not available as a standalone free app, but users with eligible Microsoft 365 plans can access the Planner Timeline view at no additional cost. What Is the Difference Between Microsoft Planner Basic and Microsoft Planner Premium? Microsoft Planner does not have an official “Premium” version. The main differences come from the Microsoft 365 plan you are subscribed to. Higher-tier plans may offer more advanced integrations, increased storage and access to additional Microsoft 365 apps that complement Planner, but the core Planner Timeline features remain the same across all plans. Related Microsoft Planner Content Okay, so now you know about the shortcomings of Microsoft Planner timelines, but if you’re still on the fence about the software, check out these links below. They go into detail about what the tool can be used for, its features and pricing, plus a lot more. What Is Microsoft Planner? Uses, Features & Pricing Microsoft Planner Gantt Chart: How to Make a Gantt Chart in Microsoft Planner 10 Best Microsoft Planner Alternatives of 2025 (Free & Paid) Microsoft Planner vs. Project: In-Depth Software Comparison ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post Microsoft Planner Timeline: Key Features, Pros & Cons appeared first on ProjectManager. View the full article

The company behind ChatGPT has signed agreements with many of the largest tech groups, adding to a growing web of financial dependencies across the AI worldView the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. This week, neurotech startup Neurable launched its MW75 Neuro headphones with a pretty seductive pitch—one that I'm not quite buying. Just slip on this pair of headphones, and you’ll gain unprecedented access to your brain's inner workings. Track your focus. Measure your mental fatigue. Quantify your cognitive performance. It's supposed to be the quantified-self movement's next frontier—moving from steps and heart rates to the most intimate data source of all: your brainwaves. If you ask me, a pair of headphones that can read your mind sounds either too good to be true, or too creepy to be good. Neurable doesn’t plan to stop at headphones, and they aren’t the only company making a name in the space. Glasses, helmets, what have you—the next wave of wearable devices are targeting the brain. Whether you find it tempting or find it terrifying, the real question: Is this technology even real? Can "brain tracking" headphones actually measure anything meaningful, or are people paying $499 for an elaborate placebo wrapped in EEG sensors? Unsurprisingly, the answers are a little wrinkly. What are brain wearables in theory?The concept behind brain wearables is this: Using electroencephalography (EEG) sensors embedded in headphone ear cups, devices like Neurable's MW75 Neuro claim to track electrical signals from your brain, translating them into actionable insights about your mental state. The headphones promise to tell you when you're losing focus, when you need a break, and even provide a "cognitive snapshot" of your brain health over time. For the wellness-obsessed, it's pretty much catnip. Where fitness trackers gave us visibility into our physical states, brain wearables promise to illuminate the black box of our mental performance. In theory, you could optimize not just your workout routine, but your work-work routine, catching burnout before it catches you. The problem, according to experts across technology law and neuroscience, is that we're nowhere near ready for this technology to become mainstream—neither from a regulatory standpoint nor a scientific one. Let's start with the science. How does the science of brain wearables hold up?Before getting into the fairly obvious privacy nightmare, there's a fundamental question about whether these devices can actually deliver on their promises. José M. Muñoz, an associate at The Centre for Neurotechnology and Law in the United Kingdom and the International Center for Neuroscience and Ethics in Spain, is blunt in his assessment: "For years, there has been an ongoing debate regarding the effectiveness, accuracy, and challenges of direct-to-consumer neurotechnologies such as this new device from Neurable," he explains. "Although it is true that the algorithms analyzing brain data collected via EEG are steadily improving, this remains a neurotechnology that is still insufficiently accurate outside of a medical or clinical setting." The problems are both technical and practical. EEG data quality is extremely sensitive to electrode placement—sometimes within a range of millimeters. When users place these sensors themselves, without medical supervision, their reliability plummets. Moreover, the most accurate EEG studies use far more electrodes than the handful embedded in a pair of headphones. "In sum, you may be wearing these headphones and believing they are helping to improve your mental health, physical performance, or attention," Muñoz says. "But what you are really improving are the manufacturer's algorithms, while handing over your brain data in exchange for very little." In other words, it's the tech tale old as time: You're not the customer being served by this technology. You're the data source training it. Dr. Annu Navani offers a more measured perspective. She acknowledges that brain wearables have "significant limitations, including being currently expensive, less clinically validated, and less convenient or comfortable than wrist-worn trackers." The metrics they provide are also harder to translate into practical guidance—most people intuitively understand what to do with their step count, but what action should you take when your "cognitive load score" hits 73? Rather than replacing traditional fitness trackers, Navani believes brain wearables will likely "complement rather than replace conventional devices, targeting a niche of users interested in cognitive and neuro-performance insights." Traditional wearables, she points out, still provide reliable, validated data for basic health metrics that users can easily understand and apply. Who is really reading your mind here?Think about it (and hey, maybe relish in the fact that no headphones are successfully reading those thoughts): Your brainwave data is arguably the most intimate biometric information you possess. We're talking about a window into your mental and emotional states. So what happens when you willingly give up this data with no meaningful oversight? "I hope brain wearables are not the future of fitness tracking, or any industry, at least certainly not yet and not any time soon," says Star Kashman, a technology attorney and founding partner of a cyber law firm. "We are still somehow facing a complete lack of federal regulation in the U.S. when it comes to biometric data, data privacy law, and minimal to no cybersecurity standards for these devices, and no protective regulations for users." The implications are stark: "What happens when a 'brain wearable' is hacked?" Kashman asks. The lack of regulation means users have little recourse and limited knowledge about how their neural data is being stored, used, or potentially sold. Regulation aside, individual consumers do still have their own privacy concerns. The sort of consumer ready to spend hundreds of dollars on headphones might just be the same type of person who is uncomfortable with constant surveillance. "Unless someone is so obsessed with optimizing their fitness journey that they ignore the serious risks present, I just do not see this becoming the norm anytime soon," Kashman notes. Just look at Meta's push for smart glasses. The tech has got to be good and ready before consumers are going to drop hundreds of dollars and risk their most private bodily information. The bottom lineSo, simply put, at the time of this publication, asked with my own private brain waves: Are brain wearables the future of fitness tracking? Almost certainly not in the way their manufacturers hope. The technology is too immature, the regulatory landscape too barren, and consumer wariness too high for these devices to start popping up like Fitbits tomorrow. I'd say what we're witnessing instead is the familiar pattern of the wellness industry: a genuine technological development (EEG monitoring does work in controlled settings!) being prematurely commercialized and marketed with promises that totally outstrip the reality. The result is an expensive product that may provide some users with interesting data, but likely offers more placebo than breakthrough. For now, brain wearables occupy an awkward position: too invasive for casual users, too unproven for serious applications, and too unregulated to trust. They may have a future, but it's not this one—not until the science catches up to the marketing, and the law catches up to both. Until then, your regular fitness tracker measuring your heart rate and steps? That's probably telling you more useful information about your health than any headphones reading your brainwaves ever could. View the full article

The teaching profession requires a certain degree of patience. Particularly when students discover a new trend to latch onto and repeat at every given opportunity. The latest so-called “brain rot” phrase to flood the classroom: “6-7.” If you don’t have any Gen Alphas in your life and have no idea what I’m talking about, count yourself lucky. Some teachers have taken to social media to share their exasperation with the trend that has recently overrun classrooms, with schools outright banning it in some instances. “Say 6-7 one more time,” one teacher posted on TikTok, pretending to address a student in her class. “We’re gonna call your mom in about 6-7 minutes, let her know how you interrupt my class 6-7 times a day, and then maybe she’ll take your phone away for 6-7 days.” Teachers are going to extreme lengths to avoid saying the numbers, on the pages of text books or the answers to maths equations, for fear of triggering a commotion in the classroom. Meanwhile, some have adopted a “if you can’t beat em join em” approach, turning the trend into a classroom management strategy or a learning tool. Others have taken a simpler line of attack. “I choose 6 and 7 and 67 every time I need random numbers right now which also seems to be killing the joke for the kids, but I think it’s very funny,” one teacher responded to a Reddit thread on r/Teachers. ‘I did it with a class earlier this week and they didn’t do it again,” another suggested. “Nothing like a teacher doing a trend to make something uncool.” Like much of Gen Alpha slang, the “6-7” trend originated on TikTok, with over a million related videos, before making its way into schools, basketball courts and sports interviews. So what does 6-7 actually mean? To many parents, confusion. The numbers can be traced back to a song called “Doot Doot”, released by hip hop artist Skrilla in late 2024, in which he raps, “6-7, I just bipped right on the highway (bip, bip).” From there, a video of a boy yelling “6-7” into the camera at a basketball game went viral; thus was born a new meme. It’s important to note that the 6-7 meme is pronounced “six, seven,” not “sixty-seven”, as some may assume having only seen it in writing. It’s often accompanied by the hand gesture you would use to tell someone that you’re weighing two options. Searches for “Gen Alpha translator” have surged 790% in the past year, making it the fastest-growing “translator” query, Jenny Lee, lead data analyst at Google Trends, told Axios. Meanwhile, “6 7” has emerged as the most popular search for both “how to use [slang]” and “why do middle schools say” in 2025. View the full article

UK ministers working through weekend to agree amendments meant to speed up big infrastructure projects and housing schemesView the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. There's much to say about Sora, which is essentially OpenAI's TikTok for AI slop. But putting my concerns aside for what appears to be a glorified deepfake machine, it's evident the app is popular. OpenAI says Sora hit one million downloads in under five days, likely fueled by interest from users seeing hyper-realistic videos going viral on social media. But with big hype, comes big risk for fraud. While OpenAI made Sora free to download, the app started out invite-only, which only built anticipation for users who wanted in. As such, those users might open the App Store, search for Sora, and download the first app that makes itself available—especially if they can start using it right away. That's exactly what happened in this case. As reported by TechCrunch, over a dozen fake Sora apps were made available on the iOS App Store following the launch of OpenAI's real app. These apps were either called "Sora" or "Sora 2," the latter in reference to the specific video model powering these hyper-realistic AI generations. You might assume developers hastily uploaded these apps to the App Store in an attempt to pull traffic from users curious about Sora. And while that is true, a number of these apps were already live on the App Store long before OpenAI ever announced the Sora app—some of which were operating under different names. It's not clear how many changed their names in this situation, but it's apparent that many did adjust their names shortly after Sora launched. TechCrunch says some apps had been available on the App Store since earlier this year, while others were available since last year. Apple's App Store isn't the only affected app market here. Google's Play Store played host to fraudulent Sora apps, as well. Taken together, these apps were downloaded more than 300,000 times, with more than 80,000 of those occurring after Sora's official launch. Perhaps the most successful fake Sora app, "Sora 2 – AI Video Generator," pulled in over 50,000 downloads alone once OpenAI released Sora. TechCrunch reports that these apps collectively earned over $160,000, all from apps claiming to be something else entirely. At this time, most, but not all, of these apps have been pulled from app stores. How to spot fake apps on your app storeFirst of all, if the app you're trying to download is trendy and popular, like Sora, assume there will be developers trying to spoof it. Malicious developers want to trick users looking for one app into downloading theirs, whether it's to install malware on your device, steal your information, or make money off you by running ads. If they know a million people are going to be downloading an app, hosting a fraudulent one makes for good business. When looking through the app store's results page, pay close attention to the name of the app. Sure, it might have "Sora" in the title, but does it have any odd, extraneous words added in? "Sora 2 – AI Video Generator" isn't the worst fake name I've ever seen, but the app's name is Sora, not Sora 2. OpenAI also likely wouldn't add AI Video Generator to its own product's name: They probably know the product speaks for itself, and wouldn't feel the need to clutter up the name with extra details. Instead, the real title is "Sora by OpenAI," likely done to both distinguish itself from legitimate apps named Sora, as well as indicate that it is indeed made by OpenAI. Speaking of which, you should always make sure the app in question is distributed by the company that made it. If you're trying to figure out which of the Sora apps on your app store is the real one, it's going to be the one that says it's made by OpenAI. I'm not talking about the title alone, either. Tap on the app, and look at the developer name underneath the title. If it doesn't match the exact company you know develops the app, don't download it. You'll also want to investigate the copy and images advertising the app here. Is everything written well, and free of spelling and grammar mistakes? Are the images high quality, and reflect the experience the app it advertising? Don't download something that feels slapped together: Some fraudsters don't bother with the finer details. Finally, make sure the app in question is actually available on the platform you're using. Sora is currently iOS-only, which means any app claiming to be Sora by OpenAI on the Play Store is a fraud. If you're on Android, you'll simply need to wait for OpenAI to make the app for your platform. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you’ve ever tried dragging a too-large speaker—or worse, relied on your phone’s tiny audio for sound projection—you should appreciate this sale on the Skullcandy Terrain Mini: It's palm-sized, no-frills, and currently on sale for $32.99 on StackSocial, with free shipping in the U.S. That price drop isn’t jaw-dropping, but for under $35, you’re looking at an IPX7-rated waterproof speaker that won’t be damaged if it's dropped or gets wet. The Skullcandy Terrain Mini features Bluetooth 5.3, ensuring a stable connection within a 33-foot range. The battery is said to offer 14 hours of playtime, which should cover most day-long adventures or at least a solid workday playlist without needing a recharge. When the battery dies, it can be charged using a USB-C port, which is included, so you won’t need to dig through old cords. It also comes with a wrist strap that you can clip to a bag or swing around like a lanyard when you’re on the move. As far as sound quality goes, it's decent on its own, but the True Wireless Stereo feature allows you to pair it with a second unit for true stereo separation. You can also use Skullcandy’s Multi-Link to chain together up to 99 of these. Realistically, you’ll probably never do that, but the option’s there if you ever want to DJ a flash mob. That said, this speaker doesn’t punch far above its size. It’s built more for casual, portable listening than booming bass or high-volume precision. The fabric mesh helps with durability and sound clarity, but it won't replace your home speaker setup. If you’re in the market for a rugged little speaker that’s waterproof, rechargeable, and easy to toss in a bag, the Skullcandy Terrain Mini fits. View the full article