ResidentialBusiness

The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising — giving regulators new powers to shape how Google operates in these sectors. What’s included. The designation covers Google’s general search and search advertising services — including AI-powered features such as AI Overviews and AI Mode — but excludes the Gemini AI assistant and certain news and syndication products. The CMA emphasized that the designation is not a finding of wrongdoing but enables “proportionate, targeted interventions” to ensure fair treatment for consumers and competitors. Why we care. The move marks the first major application of the UK’s new Digital Markets Competition Regime, introduced in January 2025 to rein in tech giants’ dominance and promote fairer competition. It also gives UK regulators new power to shape how Google Search and its ad systems operate — potentially impacting visibility, targeting, and pricing. Future interventions could alter how search ads are displayed or ranked, how data is shared, and how ad auctions work. In short, the rules governing how advertisers reach UK consumers through Google may soon change, affecting both performance and cost. What’s next. The CMA will begin consulting on potential interventions later this year, which could include transparency obligations, data-sharing requirements, or limits on how Google prioritizes content and ads in search results. The industry context: The UK joins regulators in the U.S., EU, and Japan in tightening scrutiny of digital gatekeepers. Similar efforts abroad have led to stricter interoperability and data-use rules for dominant platforms. Google’s response: Google acknowledged the designation, saying it expects new regulations on how Search operates but cautioned against “unduly onerous restrictions” that could “slow product launches” and harm innovation. The company noted that Google Search contributed £118 billion to the UK economy in 2023 and argued that past regulatory overreach in other markets has cost businesses an estimated €114 billion. The bottom line: The CMA’s decision signals a new era of oversight for Big Tech in the UK. While immediate changes are unlikely, advertisers, publishers, and consumers could soon see a more regulated — and possibly more competitive — search ecosystem. View the full article

If a recent pick-up gathers momentum, there could be a scramble to reset portfoliosView the full article

Reversal comes after equity indices hit a series of new records in recent weeksView the full article

Brand positioning is crucial for your business’s success in a crowded marketplace. By examining effective strategies from companies like Tesla and Nike, you can identify key elements that resonate with consumers. These examples highlight the importance of innovation, emotional connection, and unique customer experiences. Comprehending these strategies can guide you in crafting your own brand identity. As we explore these influential examples, you’ll discover actionable insights that can transform your approach to brand positioning. Key Takeaways Tesla’s Direct-to-Consumer Model enhances customer experience and control while promoting sustainable energy with innovative electric vehicles. Patagonia’s Environmental Commitment builds trust through transparency, eco-conscious initiatives, and high-quality products that resonate with environmentally aware consumers. Apple’s Emotional Connection fosters brand loyalty through creativity, storytelling, and a focus on user experience, making technology feel personal and relatable. Nike’s Inspirational Branding empowers athletes with a message of motivation, supported by product innovation and community engagement initiatives that deepen brand attachment. Ben & Jerry’s Social Activism integrates advocacy for social issues into its brand identity, enhancing customer loyalty through cause-related initiatives and unique flavor offerings. Tesla: Electric Cars and Clean Energy In regard to electric vehicles and clean energy, Tesla stands out as a prominent leader in the market. The company’s mission to accelerate the world’s shift to sustainable energy highlights its commitment to environmental sustainability. Tesla’s brand positioning strategy emphasizes high performance and safety, evidenced by features like Autopilot and the Model S Plaid, which can go from 0 to 60 mph in under 2 seconds. Unlike brand competitors, Tesla utilizes a direct-to-consumer sales model, enhancing the customer experience. Furthermore, by manufacturing its own batteries and components, Tesla maintains greater quality control and supply chain efficiency. These brand positioning strategy examples demonstrate how Tesla creates a strong brand community and cultivates customer loyalty, setting itself apart in a competitive environment. Apple: Think Different Apple’s brand positioning strategy revolves around innovation, elegance, and simplicity, which resonates with consumers seeking state-of-the-art technology. By adopting the slogan “Think Different,” Apple not only highlights its commitment to creativity but furthermore attracts customers who value individuality and forward-thinking. You’ll notice that Apple emphasizes product quality and user experience, nurturing a loyal customer base that associates the brand with status and premium offerings. The company effectively creates emotional connections by presenting its products as tools for enhancing creativity and productivity. Moreover, Apple’s marketing campaigns utilize compelling storytelling and striking visuals, reinforcing its brand ethos. This approach not only builds brand identity but also develops a community of users aligned with Apple’s values of innovation and excellence. Trader Joe’s: Your Friendly Neighborhood Store Trader Joe’s stands out as a grocery store that embodies the essence of a friendly neighborhood market, where community connections thrive. The brand offers a personalized shopping experience, making customers feel valued. You’ll find a diverse range of high-quality, affordable food products, including unique store-brand items that appeal to health-conscious shoppers. Their nautical theme improves the atmosphere, with playful signage and packaging that contribute to an inviting environment. Trader Joe’s commitment to value is evident through competitive pricing, often offering lower prices than traditional grocery stores. Furthermore, they engage customers with in-store events and product sampling, encouraging feedback and prioritizing satisfaction. This customer-centric approach creates a welcoming space where everyone feels at home. Dollar Shave Club: Shave Time. Shave Money Dollar Shave Club transformed the shaving environment by introducing a subscription model that delivers high-quality razors directly to your doorstep. This approach greatly reduces costs and eliminates the hassle of retail shopping. By using relatable marketing, featuring average individuals in humorous ads, the brand connects well with consumers, making them feel understood. Their slogan, “Shave Time. Shave Money,” effectively summarizes their value proposition of affordability and convenience. This resonates particularly with budget-conscious buyers. Nike: Just Do It Nike’s “Just Do It” slogan serves as a forceful example of effective brand positioning that transcends mere advertising. This iconic tagline, launched in 1988, has transformed Nike into a symbol of empowerment for athletes and everyday individuals. To understand its impact, consider the following elements: Shift in Brand Positioning: Nike moved from performance-focused to an inspirational brand, resonating with consumer aspirations. Influencer Collaborations: Partnering with high-profile athletes helps connect with diverse audiences and reinforces the brand’s motivational message. Product Innovation: Nike consistently emphasizes technology, like Flyknit and self-lacing shoes, enhancing athletic performance. Community Engagement: Initiatives like the Nike Run Club nurture loyalty and encourage sports participation, solidifying Nike’s market leadership. HubSpot: Helping Millions Grow Better In today’s competitive environment, HubSpot stands out as an important resource for businesses seeking to improve their growth strategies. By coining the term “inbound marketing,” HubSpot has transformed how companies attract and engage customers through valuable content instead of traditional advertising. Their all-encompassing suite of tools covers sales, marketing, and customer service, addressing diverse business needs. HubSpot’s user-centric approach includes extensive educational resources like blogs, webinars, and online courses, empowering you to utilize their software effectively. With over 100,000 customers in 120 countries, their global reach illustrates the impact of their customer-centric methodology. HubSpot’s commitment to continuous improvement guarantees that their platform remains relevant in a constantly changing digital environment, making it a crucial partner for your growth. Starbucks: One Person, One Cup, and One Neighborhood at a Time When you think about Starbucks, consider how they build community connections through their stores, creating a welcoming space for everyone. Their commitment to quality consistency not just applies to their coffee but likewise to the overall customer experience, ensuring you receive the same great service no matter where you are. Community Connection Starbucks effectively connects with communities by emphasizing a personalized customer experience, which is central to its brand ethos. This approach not only cultivates loyalty but also improves community engagement. Here are key elements of how Starbucks achieves this connection: Warm Atmosphere: Stores are designed to be inviting, encouraging social interactions among customers. Local Commitment: The company sources coffee ethically and supports local farmers, reinforcing its socially responsible image. Diverse Menu: An extensive menu caters to various tastes, making it appealing to different demographics. Active Engagement: Through social media and community events, Starbucks builds a sense of belonging among patrons, essential for its brand positioning strategy. These strategies demonstrate how focused efforts can strengthen community ties and improve brand identity. Quality Consistency Achieving quality consistency is crucial for any brand aiming to build trust and loyalty among customers. Starbucks exemplifies this by sourcing high-quality coffee beans and maintaining strict preparation standards, ensuring a uniform taste worldwide. Their baristas undergo careful training, reinforcing product quality and excellent customer service. By implementing standardized recipes and procedures, Starbucks allows customers to expect the same flavor and quality, regardless of location. Furthermore, their commitment to ethically sourced coffee not just improves taste but aligns with consumers’ preference for sustainability. The slogan, “One Person, One Cup, and One Neighborhood at a Time,” highlights Starbucks’ dedication to delivering a personalized yet consistent experience, making each customer feel valued while ensuring high-quality products. Airbnb: Your World Is Worth Sharing When you think about unique travel experiences, Airbnb stands out as a platform that connects you with community-driven accommodations. It allows you to explore diverse options, from cozy budget stays to luxurious retreats, all while nurturing a sense of belonging. Unique Travel Experiences Airbnb has transformed the way you experience travel by offering unique accommodations that connect you with local cultures and communities. Unlike traditional hotels, Airbnb allows you to stay in homes, apartments, and even unconventional spaces. This positions Airbnb as a leader in personalized travel experiences. Here are some features that improve your adventure: Diverse Listings: Choose from over 7 million listings, including treehouses, castles, and yurts. Local Hosts: Connect with hosts who share their culture, making your stay more authentic. User Reviews: Read real reviews to build trust and find the best accommodations for your needs. Unique Experiences: Participate in local activities and tours offered by hosts, enriching your travel experience. Community-Driven Accommodations By connecting travelers with local hosts, Airbnb cultivates a sense of community that enriches the travel experience. The platform emphasizes authenticity, allowing you to immerse yourself in local culture rather than a generic hotel setting. Airbnb’s slogan, “Your World Is Worth Sharing,” reflects its mission to promote cultural exchange and belonging. Its peer-to-peer model offers diverse lodging options, from budget to luxury, in over 220 countries, enabling hosts to earn income during providing unique experiences. User reviews and ratings build trust, ensuring quality across listings. Furthermore, Airbnb Experiences improves this community-driven approach by offering curated local activities hosted by residents, further deepening your connection to the destination and its people. Patagonia: Build the Best Product, Cause No Unnecessary Harm Patagonia‘s brand positioning centers on a clear commitment to environmental sustainability, as they strive to “build the best product, cause no unnecessary harm.” This mission drives the company’s decision to use only organic cotton and recycled materials in their products, showcasing a dedication to responsible sourcing. Here are key aspects of Patagonia’s strategy: Environmental Activism: They donate 1% of sales to grassroots organizations focusing on environmental issues, which boosts credibility. Worn Wear Program: This initiative encourages customers to repair, reuse, and recycle clothing, promoting a circular economy. Transparency: Patagonia provides detailed information about sourcing and production processes, cultivating trust among consumers. High-Quality Products: Their focus on quality guarantees customer satisfaction as well as minimizing ecological impact. Ben & Jerry’s: Peace, Love, and Ice Cream When you think about Ben & Jerry’s, consider how their commitment to social activism sets them apart in the ice cream market. Their unique flavor offerings, like “Chunky Monkey,” not just attract attention but likewise reflect a playful brand personality that resonates with consumers. This combination of ethical values and fun products makes them a strong example of effective brand positioning. Social Activism Commitment A strong commitment to social activism is integral to Ben & Jerry’s brand identity, setting it apart in the competitive ice cream market. Their approach not only attracts socially conscious consumers but likewise reinforces their values. Here are four key elements of their social activism commitment: Advocacy for Social Issues: They actively promote causes like climate change, racial justice, and LGBTQ+ rights. Cause-Related Flavors: Flavors like “P.B. Dough” contribute a portion of profits to various social initiatives. Public Statements: Their 2020 support for the Black Lives Matter movement emphasized their stance against systemic racism. Civic Engagement: They encourage voter registration and participation, demonstrating a dedication to democracy and community involvement. This multi-faceted strategy improves brand loyalty and drives meaningful change. Unique Flavor Offerings Ben & Jerry’s stands out in the ice cream industry not merely for its social activism but furthermore for its unique flavor offerings that cater to a wide array of taste preferences. The brand creatively combines ingredients in flavors like “Cherry Garcia” and “Chunky Monkey,” appealing to adventurous eaters. By offering limited-edition flavors, such as “Pumpkin Cheesecake,” they generate excitement and urgency, encouraging customers to make purchases during specific seasons. Their commitment to high-quality ingredients, including fair-trade and non-GMO components, reinforces their premium positioning. Moreover, engaging customers through social media campaigns allows fans to suggest new flavors, nurturing a strong community connection. This innovative approach not only improves customer loyalty but also sets Ben & Jerry’s apart in a competitive market. Playful Brand Personality Playful brand personality is an essential element in Ben & Jerry’s marketing strategy, as it helps the brand connect with consumers on a deeper level. To effectively adopt a playful brand personality, consider these key strategies: Engaging Slogan: Use a catchy slogan like “Peace, Love, and Ice Cream” that embodies your brand values and mission. Whimsical Offerings: Develop unique and fun products, such as creatively named flavors, that attract attention and create memorable experiences. Social Activism: Align your brand with social causes, demonstrating a commitment to important issues that resonate with your consumers. Visual Appeal: Incorporate colorful packaging and humorous language to create an approachable image, making your brand stand out in a crowded market. These elements can help nurture a deeper connection with your audience. Frequently Asked Questions What Is an Example of a Brand Positioning Strategy? An example of a brand positioning strategy is Nike’s “Just Do It.” This slogan effectively motivates customers by emphasizing performance and innovation in sportswear. It positions Nike as a brand that encourages individuals to push their limits and aim for excellence. By focusing on empowerment and achievement, Nike differentiates itself from competitors, creating a strong emotional connection with consumers. This strategy not only improves brand loyalty but likewise drives sales and market presence. What Is Nike’s Brand Positioning Statement? Nike’s brand positioning statement focuses on athletes and active individuals. It emphasizes empowerment, encouraging you to plunge into limits and achieve goals. The brand’s commitment to innovation and performance sets it apart in the sports industry. With the slogan “Just Do It,” Nike resonates with those seeking motivation. It targets a broad audience, from professional athletes to casual fitness enthusiasts, ensuring products meet diverse performance needs and reinforcing its image as a leader in athletic quality. What Is the Brand Positioning Strategy of Coca-Cola? Coca-Cola‘s brand positioning strategy emphasizes creating positive experiences tied to happiness and nostalgia. It markets itself as a staple during celebrations, nurturing emotional connections through campaigns like “Open Happiness.” The brand employs memorable advertising and sponsorships, particularly with major events, to elevate its global presence. Its consistent branding, including the signature red color and unique bottle design, guarantees recognition across various markets, reinforcing its identity as a cultural icon. What Is an Example of Strategic Positioning? An example of strategic positioning is how Tesla markets itself. It emphasizes innovation and sustainable energy, appealing to consumers who prioritize eco-friendliness. By focusing on high-performance electric vehicles, Tesla distinguishes itself from traditional car manufacturers. This approach not solely highlights its commitment to sustainability but additionally captures a specific customer base that values state-of-the-art technology. When you think of electric vehicles, Tesla’s unique positioning helps it stand out in a competitive market. Conclusion Incorporating effective brand positioning strategies can greatly improve your business’s market presence. By analyzing examples like Tesla’s commitment to sustainability or Nike’s motivational messaging, you can identify approaches that resonate with your target audience. Consider your unique strengths and values, then craft a clear and compelling narrative that aligns with these elements. Whether you focus on community engagement, cost efficiency, or social responsibility, a well-defined brand position will differentiate your business and promote customer loyalty. Image Via Envato This article, "10 Powerful Brand Positioning Strategy Examples to Inspire Your Business" was first published on Small Business Trends View the full article

Brand positioning is crucial for your business’s success in a crowded marketplace. By examining effective strategies from companies like Tesla and Nike, you can identify key elements that resonate with consumers. These examples highlight the importance of innovation, emotional connection, and unique customer experiences. Comprehending these strategies can guide you in crafting your own brand identity. As we explore these influential examples, you’ll discover actionable insights that can transform your approach to brand positioning. Key Takeaways Tesla’s Direct-to-Consumer Model enhances customer experience and control while promoting sustainable energy with innovative electric vehicles. Patagonia’s Environmental Commitment builds trust through transparency, eco-conscious initiatives, and high-quality products that resonate with environmentally aware consumers. Apple’s Emotional Connection fosters brand loyalty through creativity, storytelling, and a focus on user experience, making technology feel personal and relatable. Nike’s Inspirational Branding empowers athletes with a message of motivation, supported by product innovation and community engagement initiatives that deepen brand attachment. Ben & Jerry’s Social Activism integrates advocacy for social issues into its brand identity, enhancing customer loyalty through cause-related initiatives and unique flavor offerings. Tesla: Electric Cars and Clean Energy In regard to electric vehicles and clean energy, Tesla stands out as a prominent leader in the market. The company’s mission to accelerate the world’s shift to sustainable energy highlights its commitment to environmental sustainability. Tesla’s brand positioning strategy emphasizes high performance and safety, evidenced by features like Autopilot and the Model S Plaid, which can go from 0 to 60 mph in under 2 seconds. Unlike brand competitors, Tesla utilizes a direct-to-consumer sales model, enhancing the customer experience. Furthermore, by manufacturing its own batteries and components, Tesla maintains greater quality control and supply chain efficiency. These brand positioning strategy examples demonstrate how Tesla creates a strong brand community and cultivates customer loyalty, setting itself apart in a competitive environment. Apple: Think Different Apple’s brand positioning strategy revolves around innovation, elegance, and simplicity, which resonates with consumers seeking state-of-the-art technology. By adopting the slogan “Think Different,” Apple not only highlights its commitment to creativity but furthermore attracts customers who value individuality and forward-thinking. You’ll notice that Apple emphasizes product quality and user experience, nurturing a loyal customer base that associates the brand with status and premium offerings. The company effectively creates emotional connections by presenting its products as tools for enhancing creativity and productivity. Moreover, Apple’s marketing campaigns utilize compelling storytelling and striking visuals, reinforcing its brand ethos. This approach not only builds brand identity but also develops a community of users aligned with Apple’s values of innovation and excellence. Trader Joe’s: Your Friendly Neighborhood Store Trader Joe’s stands out as a grocery store that embodies the essence of a friendly neighborhood market, where community connections thrive. The brand offers a personalized shopping experience, making customers feel valued. You’ll find a diverse range of high-quality, affordable food products, including unique store-brand items that appeal to health-conscious shoppers. Their nautical theme improves the atmosphere, with playful signage and packaging that contribute to an inviting environment. Trader Joe’s commitment to value is evident through competitive pricing, often offering lower prices than traditional grocery stores. Furthermore, they engage customers with in-store events and product sampling, encouraging feedback and prioritizing satisfaction. This customer-centric approach creates a welcoming space where everyone feels at home. Dollar Shave Club: Shave Time. Shave Money Dollar Shave Club transformed the shaving environment by introducing a subscription model that delivers high-quality razors directly to your doorstep. This approach greatly reduces costs and eliminates the hassle of retail shopping. By using relatable marketing, featuring average individuals in humorous ads, the brand connects well with consumers, making them feel understood. Their slogan, “Shave Time. Shave Money,” effectively summarizes their value proposition of affordability and convenience. This resonates particularly with budget-conscious buyers. Nike: Just Do It Nike’s “Just Do It” slogan serves as a forceful example of effective brand positioning that transcends mere advertising. This iconic tagline, launched in 1988, has transformed Nike into a symbol of empowerment for athletes and everyday individuals. To understand its impact, consider the following elements: Shift in Brand Positioning: Nike moved from performance-focused to an inspirational brand, resonating with consumer aspirations. Influencer Collaborations: Partnering with high-profile athletes helps connect with diverse audiences and reinforces the brand’s motivational message. Product Innovation: Nike consistently emphasizes technology, like Flyknit and self-lacing shoes, enhancing athletic performance. Community Engagement: Initiatives like the Nike Run Club nurture loyalty and encourage sports participation, solidifying Nike’s market leadership. HubSpot: Helping Millions Grow Better In today’s competitive environment, HubSpot stands out as an important resource for businesses seeking to improve their growth strategies. By coining the term “inbound marketing,” HubSpot has transformed how companies attract and engage customers through valuable content instead of traditional advertising. Their all-encompassing suite of tools covers sales, marketing, and customer service, addressing diverse business needs. HubSpot’s user-centric approach includes extensive educational resources like blogs, webinars, and online courses, empowering you to utilize their software effectively. With over 100,000 customers in 120 countries, their global reach illustrates the impact of their customer-centric methodology. HubSpot’s commitment to continuous improvement guarantees that their platform remains relevant in a constantly changing digital environment, making it a crucial partner for your growth. Starbucks: One Person, One Cup, and One Neighborhood at a Time When you think about Starbucks, consider how they build community connections through their stores, creating a welcoming space for everyone. Their commitment to quality consistency not just applies to their coffee but likewise to the overall customer experience, ensuring you receive the same great service no matter where you are. Community Connection Starbucks effectively connects with communities by emphasizing a personalized customer experience, which is central to its brand ethos. This approach not only cultivates loyalty but also improves community engagement. Here are key elements of how Starbucks achieves this connection: Warm Atmosphere: Stores are designed to be inviting, encouraging social interactions among customers. Local Commitment: The company sources coffee ethically and supports local farmers, reinforcing its socially responsible image. Diverse Menu: An extensive menu caters to various tastes, making it appealing to different demographics. Active Engagement: Through social media and community events, Starbucks builds a sense of belonging among patrons, essential for its brand positioning strategy. These strategies demonstrate how focused efforts can strengthen community ties and improve brand identity. Quality Consistency Achieving quality consistency is crucial for any brand aiming to build trust and loyalty among customers. Starbucks exemplifies this by sourcing high-quality coffee beans and maintaining strict preparation standards, ensuring a uniform taste worldwide. Their baristas undergo careful training, reinforcing product quality and excellent customer service. By implementing standardized recipes and procedures, Starbucks allows customers to expect the same flavor and quality, regardless of location. Furthermore, their commitment to ethically sourced coffee not just improves taste but aligns with consumers’ preference for sustainability. The slogan, “One Person, One Cup, and One Neighborhood at a Time,” highlights Starbucks’ dedication to delivering a personalized yet consistent experience, making each customer feel valued while ensuring high-quality products. Airbnb: Your World Is Worth Sharing When you think about unique travel experiences, Airbnb stands out as a platform that connects you with community-driven accommodations. It allows you to explore diverse options, from cozy budget stays to luxurious retreats, all while nurturing a sense of belonging. Unique Travel Experiences Airbnb has transformed the way you experience travel by offering unique accommodations that connect you with local cultures and communities. Unlike traditional hotels, Airbnb allows you to stay in homes, apartments, and even unconventional spaces. This positions Airbnb as a leader in personalized travel experiences. Here are some features that improve your adventure: Diverse Listings: Choose from over 7 million listings, including treehouses, castles, and yurts. Local Hosts: Connect with hosts who share their culture, making your stay more authentic. User Reviews: Read real reviews to build trust and find the best accommodations for your needs. Unique Experiences: Participate in local activities and tours offered by hosts, enriching your travel experience. Community-Driven Accommodations By connecting travelers with local hosts, Airbnb cultivates a sense of community that enriches the travel experience. The platform emphasizes authenticity, allowing you to immerse yourself in local culture rather than a generic hotel setting. Airbnb’s slogan, “Your World Is Worth Sharing,” reflects its mission to promote cultural exchange and belonging. Its peer-to-peer model offers diverse lodging options, from budget to luxury, in over 220 countries, enabling hosts to earn income during providing unique experiences. User reviews and ratings build trust, ensuring quality across listings. Furthermore, Airbnb Experiences improves this community-driven approach by offering curated local activities hosted by residents, further deepening your connection to the destination and its people. Patagonia: Build the Best Product, Cause No Unnecessary Harm Patagonia‘s brand positioning centers on a clear commitment to environmental sustainability, as they strive to “build the best product, cause no unnecessary harm.” This mission drives the company’s decision to use only organic cotton and recycled materials in their products, showcasing a dedication to responsible sourcing. Here are key aspects of Patagonia’s strategy: Environmental Activism: They donate 1% of sales to grassroots organizations focusing on environmental issues, which boosts credibility. Worn Wear Program: This initiative encourages customers to repair, reuse, and recycle clothing, promoting a circular economy. Transparency: Patagonia provides detailed information about sourcing and production processes, cultivating trust among consumers. High-Quality Products: Their focus on quality guarantees customer satisfaction as well as minimizing ecological impact. Ben & Jerry’s: Peace, Love, and Ice Cream When you think about Ben & Jerry’s, consider how their commitment to social activism sets them apart in the ice cream market. Their unique flavor offerings, like “Chunky Monkey,” not just attract attention but likewise reflect a playful brand personality that resonates with consumers. This combination of ethical values and fun products makes them a strong example of effective brand positioning. Social Activism Commitment A strong commitment to social activism is integral to Ben & Jerry’s brand identity, setting it apart in the competitive ice cream market. Their approach not only attracts socially conscious consumers but likewise reinforces their values. Here are four key elements of their social activism commitment: Advocacy for Social Issues: They actively promote causes like climate change, racial justice, and LGBTQ+ rights. Cause-Related Flavors: Flavors like “P.B. Dough” contribute a portion of profits to various social initiatives. Public Statements: Their 2020 support for the Black Lives Matter movement emphasized their stance against systemic racism. Civic Engagement: They encourage voter registration and participation, demonstrating a dedication to democracy and community involvement. This multi-faceted strategy improves brand loyalty and drives meaningful change. Unique Flavor Offerings Ben & Jerry’s stands out in the ice cream industry not merely for its social activism but furthermore for its unique flavor offerings that cater to a wide array of taste preferences. The brand creatively combines ingredients in flavors like “Cherry Garcia” and “Chunky Monkey,” appealing to adventurous eaters. By offering limited-edition flavors, such as “Pumpkin Cheesecake,” they generate excitement and urgency, encouraging customers to make purchases during specific seasons. Their commitment to high-quality ingredients, including fair-trade and non-GMO components, reinforces their premium positioning. Moreover, engaging customers through social media campaigns allows fans to suggest new flavors, nurturing a strong community connection. This innovative approach not only improves customer loyalty but also sets Ben & Jerry’s apart in a competitive market. Playful Brand Personality Playful brand personality is an essential element in Ben & Jerry’s marketing strategy, as it helps the brand connect with consumers on a deeper level. To effectively adopt a playful brand personality, consider these key strategies: Engaging Slogan: Use a catchy slogan like “Peace, Love, and Ice Cream” that embodies your brand values and mission. Whimsical Offerings: Develop unique and fun products, such as creatively named flavors, that attract attention and create memorable experiences. Social Activism: Align your brand with social causes, demonstrating a commitment to important issues that resonate with your consumers. Visual Appeal: Incorporate colorful packaging and humorous language to create an approachable image, making your brand stand out in a crowded market. These elements can help nurture a deeper connection with your audience. Frequently Asked Questions What Is an Example of a Brand Positioning Strategy? An example of a brand positioning strategy is Nike’s “Just Do It.” This slogan effectively motivates customers by emphasizing performance and innovation in sportswear. It positions Nike as a brand that encourages individuals to push their limits and aim for excellence. By focusing on empowerment and achievement, Nike differentiates itself from competitors, creating a strong emotional connection with consumers. This strategy not only improves brand loyalty but likewise drives sales and market presence. What Is Nike’s Brand Positioning Statement? Nike’s brand positioning statement focuses on athletes and active individuals. It emphasizes empowerment, encouraging you to plunge into limits and achieve goals. The brand’s commitment to innovation and performance sets it apart in the sports industry. With the slogan “Just Do It,” Nike resonates with those seeking motivation. It targets a broad audience, from professional athletes to casual fitness enthusiasts, ensuring products meet diverse performance needs and reinforcing its image as a leader in athletic quality. What Is the Brand Positioning Strategy of Coca-Cola? Coca-Cola‘s brand positioning strategy emphasizes creating positive experiences tied to happiness and nostalgia. It markets itself as a staple during celebrations, nurturing emotional connections through campaigns like “Open Happiness.” The brand employs memorable advertising and sponsorships, particularly with major events, to elevate its global presence. Its consistent branding, including the signature red color and unique bottle design, guarantees recognition across various markets, reinforcing its identity as a cultural icon. What Is an Example of Strategic Positioning? An example of strategic positioning is how Tesla markets itself. It emphasizes innovation and sustainable energy, appealing to consumers who prioritize eco-friendliness. By focusing on high-performance electric vehicles, Tesla distinguishes itself from traditional car manufacturers. This approach not solely highlights its commitment to sustainability but additionally captures a specific customer base that values state-of-the-art technology. When you think of electric vehicles, Tesla’s unique positioning helps it stand out in a competitive market. Conclusion Incorporating effective brand positioning strategies can greatly improve your business’s market presence. By analyzing examples like Tesla’s commitment to sustainability or Nike’s motivational messaging, you can identify approaches that resonate with your target audience. Consider your unique strengths and values, then craft a clear and compelling narrative that aligns with these elements. Whether you focus on community engagement, cost efficiency, or social responsibility, a well-defined brand position will differentiate your business and promote customer loyalty. Image Via Envato This article, "10 Powerful Brand Positioning Strategy Examples to Inspire Your Business" was first published on Small Business Trends View the full article

The path and peak of policy uncertainty over the past year eerily mimics sentiment at the time of the 2016 referendumView the full article

The hybrid work model—a blend of remote and in-office presence—has reshaped the professional landscape. It offers flexibility and autonomy, yet it also presents a unique set of challenges, particularly when it comes to meetings. Hybrid meetings, with some participants in the room and others dialing in, can easily become disjointed, frustrating, and unproductive if not managed correctly. View the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. When you log into the Peloton app, you probably get down to the business of finding a class, whether that means searching through the absurdly large library of single classes, turning to your Stack, or following the personalized plan curated for you by the app's AI. All of that is fine and well—though generally, following a Stack or personalized plan is better, since it reduces the time you spend deliberating and dilly-dallying and gives you a clear goal for the workout—but you have another option. In fact, depending on your goals, you have another potentially superior option in the form of a Peloton Program. What is a Peloton Program?Program is the term Peloton uses for longer-term, guided training routines that are tailored to a specific goal. They can range from a few days long to weeks long, but the idea is that you'll finish the program and be more prepared to do whatever it was you were training for. When you log into the app on your mobile device or Peloton equipment, you'll see your personalized plan first, followed by a subheading that says Your Programs. There, any Programs you're currently participating in will be ready to go. You can just tap it to keep moving through it with whatever class or exercise is next up. To access Programs and see everything available, tap Classes in the bottom row of the mobile app, then Programs up at the top. (It's to the right of Classes, Gym, and Collections.) Each program is designed by an instructor (or, sometimes, more than one instructor) and when you tap on it, you'll see information on how many classes are in it, how many days or weeks it lasts, and how long the classes are. You'll also see a summary of the Program and what it's designed for, as well as notes on which equipment, if any, is necessary for the classes. You can even see a week-by-week breakdown of what classes to expect. These are self-paced, so you can take the classes or participate whenever you want, but you should try to do them in the timeframe laid out by the instructor. What can you use Programs for?This is the fun part. There are so many Programs and some of them are almost too specific to believe—but that's why they're useful. There's probably one in there that aligns with exactly what you're trying to do, whatever it is. A selection of titles: Strength for Soccer (one week, seven classes) The Power of Sleep (two weeks, 15 classes) Strength for Cyclists (one week, six classes) Floor Bootcamp (four weeks, 24 classes) Road to Half Marathon (10 weeks, 40 classes) Strength for Tennis & Pickleball (one week, eight classes) Strength for Skiers (one week, 11 classes) You Can Run Outdoors (eight weeks, 16 classes) Set the Barre (four weeks, 13 classes) Path to Inversion (two weeks, 12 classes) There is "density training," training for people who golf, and training for anyone looking to pull off a yoga inversion. Again, these are specific goals, but with strength, meditation, and other classes geared toward them, you can take a more well-rounded approach to meeting them. Programs are also classified as beginner, intermediate, or advanced, so you don't end up in over your head or bored. One thing I like about them—besides that they help you create a goal-based workout plan and are so tailored to specific achievements—is that participating in them earns you extra points toward your Club Peloton rank. By moving up in Club Peloton, you can unlock discounts and early access to other classes, providing even more variety (and some smugness, if you're like me). View the full article

There are a lot of project management software tools to choose from, and there are a few that truly seem to dominate the space, like Oracle’s Primavera P6. How can you find the project management solution that fits your organization, project and how your team works? You must first understand what these tools are and the feature set they offer. Primavera P6 is the product of the multinational computer technology corporation Oracle. For such a well-known brand, it’s a product that doesn’t have great name recognition, even among those in the industry. It’s time to change that. Let’s take a closer look at Oracle Primavera P6 to see what it can do and if it’s right the right choice for your project management needs. What Is Primavera P6? Oracle Primavera P6 is a project, program and portfolio management tool that’s used for planning, managing and executing your project work. It’s designed to handle large and small projects in many diverse industries, such as construction, manufacturing, energy, and IT. It’s been doing so for more than 30 years in projects across the globe. Primavera P6 can trace its origins to 1983 when it was first established under the name Primavera Systems. In the next 15 years, it rapidly gained popularity. By the late 90s, advancements in server technology drove the company to split Primavera systems into two versions of the software: a desktop application (which is preferred by contractors, suppliers and manufacturing companies) and a web-based enterprise option. In 2008, Primavera Systems was bought out by Oracle, which then developed the tool into the Primavera software that’s used today. The modern incarnation, Oracle Primavera P6, sells itself as a project portfolio management tool to increase your efficiency when planning, which reduces the risk of schedule overruns. One way it does this is by providing visibility into the work, so potential bottlenecks can be identified and resolved before they cause delays. It claims to work on projects of all sizes. If you’re looking for a less expensive and more flexible project portfolio management software, there’s ProjectManager. Unlike Primavera P6, we offer a collaborative, intuitive platform with multiple project views—managers can plan projects on Gantt charts or the sheet view while teams can use kanban boards, calendars or robust task lists to manage their work. Plus, ProjectManager has built-in, automated dashboards and reports so you can stay on top of your portfolio resources, costs and roadmap. Get started today for free. /wp-content/uploads/2023/06/primavera-p6-pm-import.pngLearn more Primavera P6 Editions Primavera P6 is available in several distinct versions, each designed to serve different project management needs. These include on-premise, web-based, and cloud solutions that scale from individual planners to large enterprises. Below are the current versions of Primavera P6 software offered by Oracle, all built to improve scheduling, collaboration, and project visibility across organizations. Primavera P6 Enterprise Project Portfolio Management (EPPM) Primavera P6 EPPM is Oracle’s web-based, enterprise project, program, and portfolio management solution. It supports prioritization, planning, execution, and evaluation of projects across the organization. It offers role-based interfaces, integrated risk management, resource optimization, dashboards, reporting, and real-time visibility. It scales to large numbers of users and projects, can run on premise or in the cloud, and enables executives, managers, and teams to collaborate and make informed decisions. Primavera P6 Progress Reporter Primavera P6 Progress Reporter is a restricted-use module intended for timesheet / progress entry by project team members. It allows resources to report hours worked, update activity status, and send timesheet notes against their assignments. This module integrates with P6 EPPM, enabling project managers to include these updates in project execution. Licensing and use are limited; modifications often require additional Oracle licensing. Primavera P6 Professional Project Management Primavera P6 Professional is Oracle’s high-performance desktop client software for detailed project planning and scheduling. It supports large, complex projects with unlimited resources, multiple target plans, and advanced scheduling features. It can operate standalone or be connected to an EPPM database. The Professional client offers robust scheduling logic, reporting, and data manipulation. Oracle Primavera P6 Cloud Service Oracle offers a suite of Primavera P6 Cloud Services that extend the capabilities of licensed Primavera P6 editions. These are not standalone products but add-ons designed to enhance deployment flexibility and collaboration. The suite includes the Primavera P6 Enterprise Project Portfolio Management Cloud Service, Primavera P6 Progress Reporter Cloud Service, P6 EPPM Web Services Cloud Service, and Primavera Virtual Desktop Cloud Service, enabling secure, cloud-based scheduling, reporting, integration, and remote access without on-premise infrastructure. Primavera P6 Features Now that we have a better idea of what each of the versions of Primavera P6 offer, let’s go through its key features in more detail. Project timelines: Use a traditional Gantt chart to plan and track project tasks over time. Primavera P6 allows managers to assign dependencies, adjust durations, and visualize how every activity aligns with the overall project timeline. Risk management: Identify, analyze, and monitor project risks before they become costly issues. P6 provides tools to define risk events, assign probability and impact, and link mitigation strategies to specific activities. Information dashboard: Access a customizable dashboard that consolidates schedule, cost, and resource data. Primavera P6 dashboards give executives, managers, and team members real-time visibility into project performance using charts, tables, and KPI summaries. Reporting & analytics: Generate automated status reports and detailed analytics for stakeholders. P6 includes built-in reporting tools for earned value analysis, cost tracking, and schedule variance. Calendar & activity views: Visualize tasks within daily, weekly, or monthly calendars to keep schedules aligned with resource availability. The activity view in P6 helps users see start and finish dates, resource assignments, and task progress. Scheduling alerts: Receive automated alerts when milestones or critical activities approach or fall behind schedule. P6 supports configurable notifications and visual cues that highlight schedule variances, ensuring project managers stay proactive in addressing potential delays and maintaining control over complex timelines. Project network view: Display project dependencies using a network diagram that sequences activities according to logic relationships. This visual layout helps teams understand the order of operations, identify potential conflicts, and ensure that each task flows logically from one phase to the next within the overall schedule. Work breakdown structure: Create a hierarchical work breakdown structure (WBS) to organize tasks by deliverable or phase. Primavera P6 supports multi-level WBS creation, enabling users to group related work packages, assign ownership, and summarize costs or progress at any level of the project hierarchy. Critical path method (CPM): Use the critical path method to identify the sequence of tasks that determine a project’s minimum completion time. Primavera P6 automatically calculates early and late start dates, total float, and critical activities, giving project managers a clear roadmap to stay on schedule and allocate resources effectively. What Is Primavera P6 Used for? Primavera P6 is used for project, program and portfolio management, thanks to its robust project management features. Here’s an overview of how Oracle Primavera works. Project planning & scheduling: Primavera P6 provides a full suite of project planning and scheduling tools, including Gantt charts, project tables, and network diagrams. Users can define activity relationships, assign resources, and establish scope, schedule, and cost baselines. Project portfolio management: Manage multiple projects simultaneously within a unified enterprise environment using the Enterprise Project Structure (EPS) feature. Primavera P6 allows organizations to group projects by business unit, region, or client, providing executives and PMOs with portfolio-level visibility, prioritization tools, and strategic decision-making support across programs. Resource management: Allocate, track, and optimize labor, equipment, and material resources across all active projects. P6 includes resource histograms, usage profiles, and customizable resource leveling forms to prevent overallocations. Risk management: Use integrated risk analysis tools to identify, evaluate, and mitigate potential threats before they impact schedule or cost. Contract management: Coordinate project execution by linking schedule data with contract deliverables and progress milestones. While not a dedicated contract management system, Primavera P6 supports tracking contract-based activities, dependencies, and progress through its centralized database. Project reporting: Generate detailed reports covering timelines, costs, and resource performance. Primavera P6 includes built-in reporting templates, customizable dashboards, and earned value analysis tools that allow stakeholders to monitor progress against baselines. Who Uses Primavera P6? Oracle Primavera P6 is used by project managers who are in charge of delivering a project, program or portfolio of projects. Primavera P6 is mostly used for large-scale construction projects, but it can also be used in other fields such as business and manufacturing. Any project professional can benefit from P6, such as engineers, schedulers and others who are instrumental in planning, management and reporting on the project. It’s usually recommended that whoever uses the Primavera software takes a training course. The tool is built to help manage complex projects and therefore using it can be complicated as well. Primavera P6 Plans and Pricing There are two main versions of Primavera P6. There’s Primavera P6 Professional and Primavera P6 Enterprise Project Portfolio Management (EPPM). In addition, Oracle developed Oracle Primavera Cloud, which is a new cloud-based PPM platform. Here’s a quick overview of their pricing plans, based in the official . Oracle Primavera P6 Professional Project Management The P6 Professional version of Primavera is a desktop-based software that can be purchased directly from Oracle, or through an authorized Oracle reseller. You’ll need to install the software on all your workstations. Oracle Primavera P6 Professional will cost $2,570 for an annual subscription. That price includes $2,500 plus an annual maintenance fee of $550 for upgrades, fixes, patches, etc. The renewal of the maintenance cost isn’t required, but it’s suggested. Oracle Primavera P6 Enterprise Project Portfolio Management (EPPM) There’s also the enterprise option, Primavera P6 Enterprise Professional Project Management (EPPM). This version of Primavera P6 is accessed via the web rather than being a desktop software application which makes it easier to implement in large organizations. It also has a slightly different feature set from the P6 Professional option. This option will run you $2,750 for a perpetual license, which includes an annual maintenance fee of $605. Primavera P6 Progress Reporter Primavera P6 Progress Reporter is a web-based module designed to let team members submit timesheets and update task progress directly from the field. It integrates seamlessly with Primavera P6 EPPM, allowing project managers to review and approve activity updates in real time. The Progress Reporter module costs approximately $950 per user (perpetual license) and requires an active EPPM environment to function. Additionally, users will have to pay for the $209 annual maintenance fee. Oracle Primavera P6 Cloud Service To purchase the cloud services for the Primavera P6 products, users need to pay a monthly subscription fee. Primavera P6 Enterprise Project Portfolio Management Cloud Service: $125/user/month Primavera P6 Progress Reporter Cloud Service: $12/user/month P6 EPPM Web Services Cloud Service: $20/user/month Primavera Virtual Desktop Cloud Service: $1000/user/month Primavera P6 Edition Name Views Key Features Price* Primavera P6 Enterprise Project Portfolio Management (EPPM) Web-based dashboards, Gantt charts, calendar, network, resource, and portfolio views Comprehensive project planning and scheduling with multi-user access and real-time updates Enterprise Project Structure (EPS) for advanced portfolio and program management Integrated risk analysis, forecasting, and resource optimization tools Customizable dashboards and automated reporting for executive visibility Web-based collaboration, centralized data management, and workflow control $2,750 per user (License) + $605 Support Fee Primavera P6 Progress Reporter Web and mobile timesheet views for activity tracking Timesheet and progress entry linked to P6 EPPM schedules Update activity status, hours, and remaining effort Integration with approval workflows for synchronization Lightweight interface for field and non-scheduler users $950 per user (License) + $209 Support Fee Primavera P6 Professional Project Management Desktop (Windows) views: Gantt, network, tables, resource charts Advanced critical path method scheduling and baseline management Resource and cost control with leveling and what-if analysis Standalone or integrated use with EPPM databases Work breakdown structure creation and earned value tracking Robust reporting and analytics for budgets and performance $2,500 per user (License) + $550 Support Fee *Prices are based on Oracle’s official pricing sheet available at the time of the publication of this blog, and may vary by region, licensing terms, or discounts. Pros and Cons of Primavera P6 There are some things that Primavera P6 does well, along with some features that have some drawbacks. If you’re still on the fence, here’s a look at its pros and cons. Pros of Using Primavera P6 Primavera software is flexible when it comes to managing tasks, with one platform that allows users to prioritize, execute and monitor their work A multiuser system lets teams work at the same time on the same project across the organization. Real-time reporting provides meaningful data delivered fast, either on-demand or scheduled. The dashboard allows users to manage a single project or even a portfolio, with great flexibility. Primavera P6 integrates with Oracle and other third-party products. P6 can be used on multiple devices, such as tablets and mobile devices for access anywhere and at any time. P6 works on Windows as a desktop (or web app with the Enterprise option). Cons of Using Primavera P6 Primavera software is very expensive; you’re going to spend close to three grand a year for something you can get elsewhere for less financial investment. The complicated interface of Oracle’s Primavera P6 also looks outdated and not up to the design and ease of use of its competition. There’s a steep learning curve; unlike other tools, it can take up to 40 hours to get comfortable on the device and that’s with the use of specialized trainers. Primavera P6 is for Windows only, which puts Mac users out in the cold, making the tool immediately limited and denying whole industries that run on Apple products. P6 is cumbersome for smaller and simpler projects, seemingly interested only in the larger project sector. The Primavera software customer service could be better, at least there’s a lot of chatter online from customers who feel the support needs to improve. Primavera P6 lacks a portfolio roadmap, which is a problem for managing portfolios, even though the product does have some features directly targeting this market. ProjectManager Is the Best Primavera P6 Alternative If Primavera P6 doesn’t seem like the right project management software for you, then you may be interested in an alternative. ProjectManager is a cloud-based project management tool that’s less expensive and easier to use than Oracle Primavera P6, with all the same features you need to manage your project, program or portfolio. Instead of an expensive licensing fee, you can pick the subscription tier that fits your team and budget. Robust Gantt Charts for Project, Program and Portfolio Management ProjectManager’s Gantt charts let you plan, schedule and track projects, programs and portfolios. Create schedule baselines and automatically generate a work breakdown structure (WBS) and find the critical path of your projects as you add tasks to the Gantt chart. You can also track costs for each task and use resource management tools such as timesheets and workload charts for better resource allocation and resource-leveling. /wp-content/uploads/2023/03/Gantt_Construction_Wide_Zoom-150-1.webp Powerful PPM Roadmaps, Dashboards & Reports Like Primavera P6, we have portfolio project management features. Unlike Primavera software, we offer a portfolio roadmap to see all your projects on one timeline. This allows you to make strategic decisions on sharing resources to keep costs down and schedules tight. There’s also a portfolio dashboard and you can see all your projects with metrics on the overview projects page. You can also generate project, program and portfolio management reports in minutes. /wp-content/uploads/2022/10/portfolio-dashboard-screenshot.png Get Analysis and Suggestions With AI-Powered Insights ProjectManager stands out from Primavera P6 by leveraging AI to transform project management. Our AI-driven analytics monitor project performance in real time, forecast risks and suggest proactive schedule adjustments to prevent delays. The system analyzes timesheets, resource allocation and task progress to optimize workloads automatically. By using AI, teams gain actionable insights instantly, improve decision-making, and keep projects on track without manual calculations or guesswork. /wp-content/uploads/2025/10/AI-Project-Insights-Gantt-Edited-Lightmode-1-1600x760.png ProjectManager Works on Mac Unfortunately, Primavera P6 only works on Windows. If your team uses Macs, then they won’t be able to use the tool. Luckily, ProjectManager can work with any operating system and on any browser. Like Primavera P6, we have portfolio project management features. Unlike Primavera P6, we offer a portfolio roadmap to see all your projects on one timeline, allowing you to make strategic decisions on sharing resources to keep costs down and schedules tight. There’s also a portfolio dashboard and you can see all your projects with metrics on the overview projects page. /wp-content/uploads/2023/02/Portfolio-Summary_Wide_Zoom-175-PPM-Software.jpg If you want to learn more about our award-winning software, visit our homepage to check out the rest of our features and see why we’re trusted by brands like Volvo, NASA and more. Related Primavera Content What Is Oracle Primavera Cloud? Uses, Features & Pricing Primavera P6 vs. Microsoft Project: In-Depth Software Comparison ProjectManager is online project management software that organizes your projects and teams to work more productively. It can handle big to small projects, whether you’re working in a traditional methodology or within an agile framework. See how we can help you plan, monitor and report on your project more effectively by taking advantage of our free 30-day trial offer. The post What Is Oracle Primavera P6? Uses, Features & Pricing appeared first on ProjectManager. View the full article

Thousands marched on foot in search of what remained of their lives before the two-year conflictView the full article

With the latest advancements in smartphone technology, small business owners now have the opportunity to leverage powerful new tools to enhance their marketing efforts. Google Pixel’s recent unveiling of the Pro Res Zoom feature offers a solution to one of photography’s common challenges: capturing clear images from a distance. This innovation is particularly significant for small businesses that rely on visuals, such as retail, food, and event services. Pro Res Zoom redefines the traditional use of digital zoom. According to Google, instead of simply enlarging a blurry image, this feature intelligently analyzes the existing details—like shapes and colors—before reconstructing a much clearer photo. For small businesses that frequently showcase products online, creating compelling images is key to attracting customers. Whether it’s a stunning bouquet from a flower shop or a mouthwatering dish from a restaurant, high-quality imagery can make all the difference in online engagement and sales. One of the standout benefits of Pro Res Zoom is its potential to simplify the photography process. Small business owners often juggle multiple roles, leaving little time for specialized skills like photography. This technology allows anyone to produce professional-looking images of their products, enhancing their online presence without the need for expensive equipment or professional services. It levels the playing field, enabling smaller operations to compete more effectively with larger brands. Customer engagement is another area where this technology can shine. In an era where visual content drives consumer behavior, having high-quality images can significantly impact purchase decisions. Pro Res Zoom equips businesses with the ability to create captivating social media posts, attractive website visuals, and engaging advertisements. These powerful images can drive traffic and increase conversions, which is crucial for growth in a competitive marketplace. However, while the advantages are substantial, small business owners should also consider potential challenges. The reliance on smartphone technology means that businesses must stay current with software updates and features. Additionally, not all users may find the transition to new technology seamless. There could be a learning curve associated with using Pro Res Zoom effectively, necessitating some initial time investment for business owners who wish to maximize its benefits. Another consideration is the need for a robust online presence. While Pro Res Zoom can improve image quality, it’s essential that businesses also engage in other marketing strategies, such as search engine optimization (SEO) and social media outreach, to ensure their content reaches the intended audience. Comprehensive marketing plans remain crucial for leveraging any new technology effectively. “Instead of just using a magnifying glass to look at a blurry, distant photo, Pro Res Zoom uses the few details that are there, like shapes and colors, and then fills in the rest of the missing information, creating a new, much clearer image,” explains Google regarding the feature. This ingenuity reflects a growing trend in the tech space where solutions are designed to enhance user experience and accessibility. As small business owners continue to adapt to the shifting landscape of digital marketing, adopting innovative technologies like Pro Res Zoom can offer significant advantages. The ability to produce stunning visuals could elevate a brand’s identity, creating memorable impressions that capture customer attention. For small business owners, the key will be to remain adaptable and ready to embrace such advancements. By integrating these tools into an overall marketing strategy, businesses can enhance their visibility and engagement in a competitive environment. For more information about Google Pixel’s Pro Res Zoom, visit the original post. This article, "Google Pixel Unveils Pro Res Zoom for Crystal Clear Distant Photos" was first published on Small Business Trends View the full article

With the latest advancements in smartphone technology, small business owners now have the opportunity to leverage powerful new tools to enhance their marketing efforts. Google Pixel’s recent unveiling of the Pro Res Zoom feature offers a solution to one of photography’s common challenges: capturing clear images from a distance. This innovation is particularly significant for small businesses that rely on visuals, such as retail, food, and event services. Pro Res Zoom redefines the traditional use of digital zoom. According to Google, instead of simply enlarging a blurry image, this feature intelligently analyzes the existing details—like shapes and colors—before reconstructing a much clearer photo. For small businesses that frequently showcase products online, creating compelling images is key to attracting customers. Whether it’s a stunning bouquet from a flower shop or a mouthwatering dish from a restaurant, high-quality imagery can make all the difference in online engagement and sales. One of the standout benefits of Pro Res Zoom is its potential to simplify the photography process. Small business owners often juggle multiple roles, leaving little time for specialized skills like photography. This technology allows anyone to produce professional-looking images of their products, enhancing their online presence without the need for expensive equipment or professional services. It levels the playing field, enabling smaller operations to compete more effectively with larger brands. Customer engagement is another area where this technology can shine. In an era where visual content drives consumer behavior, having high-quality images can significantly impact purchase decisions. Pro Res Zoom equips businesses with the ability to create captivating social media posts, attractive website visuals, and engaging advertisements. These powerful images can drive traffic and increase conversions, which is crucial for growth in a competitive marketplace. However, while the advantages are substantial, small business owners should also consider potential challenges. The reliance on smartphone technology means that businesses must stay current with software updates and features. Additionally, not all users may find the transition to new technology seamless. There could be a learning curve associated with using Pro Res Zoom effectively, necessitating some initial time investment for business owners who wish to maximize its benefits. Another consideration is the need for a robust online presence. While Pro Res Zoom can improve image quality, it’s essential that businesses also engage in other marketing strategies, such as search engine optimization (SEO) and social media outreach, to ensure their content reaches the intended audience. Comprehensive marketing plans remain crucial for leveraging any new technology effectively. “Instead of just using a magnifying glass to look at a blurry, distant photo, Pro Res Zoom uses the few details that are there, like shapes and colors, and then fills in the rest of the missing information, creating a new, much clearer image,” explains Google regarding the feature. This ingenuity reflects a growing trend in the tech space where solutions are designed to enhance user experience and accessibility. As small business owners continue to adapt to the shifting landscape of digital marketing, adopting innovative technologies like Pro Res Zoom can offer significant advantages. The ability to produce stunning visuals could elevate a brand’s identity, creating memorable impressions that capture customer attention. For small business owners, the key will be to remain adaptable and ready to embrace such advancements. By integrating these tools into an overall marketing strategy, businesses can enhance their visibility and engagement in a competitive environment. For more information about Google Pixel’s Pro Res Zoom, visit the original post. This article, "Google Pixel Unveils Pro Res Zoom for Crystal Clear Distant Photos" was first published on Small Business Trends View the full article

The Consumer Financial Protection Bureau has announced job openings for attorney-advisors to represent the agency in defensive and appellate litigation. View the full article

Here are 21 ways to tell. By Hitendra Patil Client Accounting Services: The Definitive Success Guide Go PRO for members-only access to more Hitendra Patil. View the full article

Here are 21 ways to tell. By Hitendra Patil Client Accounting Services: The Definitive Success Guide Go PRO for members-only access to more Hitendra Patil. View the full article

Three steps to use. By Jody Grunden Building the Virtual CFO Firm in the Cloud Go PRO for members-only access to more Jody Grunden. View the full article

Three steps to use. By Jody Grunden Building the Virtual CFO Firm in the Cloud Go PRO for members-only access to more Jody Grunden. View the full article

María Corina Machado’s odds surged on Polymarket hours before official announcementView the full article

We may earn a commission from links on this page. Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. As someone who's completed six marathons over six years, I approached Garmin's marathon training plans with cautious optimism. After all, Garmin dominates the running tech space, and their watches are virtually ubiquitous among serious runners. Surely their training plans would reflect the same attention to detail and runner-focused design? Plus, I’m already a huge fan of racing with my no-nonsense Garmin Forerunner 165. After months of following the program (and eventually customizing it), here's what I learned about the reality of trusting your watch to get you to the finish line. Racing a half-marathon with the Garmin Forerunner 165. Credit: Meredith Dietz How Garmin's run coach worksGarmin's run coach offers personalized, adaptive marathon training programs that adjust based on your performance metrics and recovery data. Your watch data drives your training, with workouts that evolve based on how you're actually responding rather than blindly following a static plan pulled from a book. The system analyzes metrics like your VO2 max, training load, recovery time, and recent workout performance to tailor each session. When you crush a tempo run, the plan might push you a bit harder next time. If your recovery metrics suggest you've overtrained, it dials things back. It's smart, responsive training that theoretically removes the guesswork. However, I wouldn’t recommend blindly trusting whatever shows up on your wrist. What Garmin gets rightThe speedwork, tempo runs, and interval sessions were genuinely helpful. Having these structured workouts automatically adjusted to my current pace meant I wasn't second-guessing whether I was running too hard or too easy. The watch would beep when I drifted out of my target zone, keeping me honest during those tough threshold efforts. The adaptive nature of the program also shines during the day-to-day grind. Recovery runs automatically adjust based on how your body is responding. If you're showing signs of fatigue, the plan gives you easier days. This attention to recovery is rare in cookie-cutter training plans, and I both appreciate and depend on it. Where Garmin falls shortThe most glaring issue with Garmin's marathon training plans is its overly conservative approach to long runs. As any experienced marathoner knows, the long run is the cornerstone of marathon preparation—it's where you build the aerobic base, practice race-day fueling, and develop the mental fortitude to push through mile 20 and beyond. Some specific examples from my experience: A 34-minute recovery run recommended on a day when my own intermediate plan called for five miles. A 90-minute long run when I was planning an 18-miler (which actually takes me closer to three hours). Credit: Meredith Dietz Garmin clearly has safety and recovery in mind, which is admirable. But here's the reality: if you're crazy enough to be training for a marathon, you've already committed to pushing beyond normal comfort levels. The long runs that feel "inherently crazy" are simply necessary. If I'd relied solely on Garmin's workouts, I wouldn't have gotten those crucial 20-milers that prepare you for race day. Yes, the three-hour run isn't a rigid rule—it's a guideline to cap training runs since injury risk increases beyond that point. Some coaches advocate for shorter long runs with a focus on quality over quantity. But for many runners, especially those new to the marathon distance, getting one or two 20-milers under your belt builds irreplaceable mental toughness. Personally, I always risk a little more time on my feet to ensure I'm truly prepared, and it's never hurt me. Perhaps equally frustrating is Garmin Connect's "stay tuned for more" approach to future workouts. The platform often won't show you upcoming long runs or key sessions until just days before, making it difficult to plan your training calendar effectively. As runners, we need to see the big picture. We need to know when that crucial 20-miler is scheduled so we can plan our weekend, arrange childcare, or adjust work commitments. While you can move workouts around once they appear, long runs are major time commitments that ideally should be mapped out from day one of training until race day. Strong foundation, but customization is keyGarmin's marathon training plans are solid and convenient, but they're better used as a starting point rather than gospel. By most training standards, Garmin sits on the lower end for long run distance and overall weekly mileage. Following their plan strictly would be survivable, but not ideal or practical for many runners looking to truly prepare for 26.2 miles. Setting up your Garmin training planGetting started is straightforward: Open the Garmin Connect app or website. Navigate to Training > Training Plans, Select your goal race (marathon) and target date, Answer questions about your current fitness level and running experience, Choose your goal (finish, set a PR, or hit a specific time). The plan syncs automatically to your watch, and workouts appear in your daily training calendar. Once set up, your watch will prompt you to start the scheduled workout when it's time to run. The workouts include detailed instructions, target paces or heart rate zones, and real-time feedback during your run. Garmin Forerunner 165 $240.00 at Amazon Shop Now Shop Now $240.00 at Amazon How to customize your Garmin training for successUse Garmin's adaptive features for your daily runs and speedwork, but take control of your long runs and overall mileage progression. 1. Reference an established planLook at free, time-tested programs—like those from Hal Higdon—to understand what your training should look like at different phases. Between one and two months out from race day, you should have several runs in the 16- to 20-mile range. Use this as your benchmark to evaluate whether Garmin's recommendations are on track. 2. Know what to prioritizeWhen customizing your plan, focus on: Long run progression: Your longest runs should gradually build to 18-20 miles (or around three hours, for slower runners). Peak weekly mileage: Know what total weekly mileage you should hit during your peak training weeks. Consistency over perfection: It's better to complete 90% of a slightly ambitious plan than 100% of an overly conservative one. 3. Use Garmin's "Create Workout" featureThis is where the magic happens. Garmin allows you to create custom workouts and load them into your training calendar: In Garmin Connect, go to Training > Workouts > Create a Workout. Build your custom long run: Set distance goals, add fueling reminders, or program pace ranges. Schedule it to replace Garmin's recommended workout. The workout syncs to your watch, giving you the same guided experience with your custom parameters. You can create workout templates for your key long runs, tempo sessions, or any other workout you want to follow. This way, you still get the benefit of your watch guiding you through the workout with real-time feedback, but you're following a training progression that actually prepares you for marathon day. 4. Let Garmin handle the detailsWhile you override the long runs, let Garmin's adaptive system manage your recovery runs and easy days, and fine-tune your speedwork intensities. This gives you the best of both worlds: proven long-run progression from established marathon programs, plus data-driven daily adjustments from your Garmin. The bottom lineI still consider myself a loyal Garmin user—but a strategic one. The interface is excellent, the adaptive features are genuinely helpful for day-to-day training, and having structured workouts pushed to your watch eliminates decision fatigue. However, blindly following the marathon plan would have left me underprepared for race day. With a little customization and the willingness to push beyond Garmin's conservative recommendations, you can create a training experience that combines the best of data-driven coaching with the proven principles that have gotten millions of runners to the finish line. Your watch is a powerful training tool—just don't let it hold you back from the big miles that make marathoners. View the full article

The other day, a friend confessed her new nightly routine: hiding in the bathroom for ten minutes after putting her kids to bed. The reason wasn’t to scroll TikTok, but to breathe. “It’s either that or cry into the mac and cheese,” she laughed. It struck me: parenting in 2025 often looks like quietly triaging our own stress while juggling work deadlines, permission slips, Slack pings, and dinner prep. Headlines scream about the youth mental health crisis, but what rarely makes the front page is the state of the people raising those kids. Working parents are running on fumes. And here’s the part we can’t gloss over: our kids’ emotional health is directly tied to ours. As psychiatrist and neuroscientist Dr. Raghu Appasani explained to me, emotional regulation is contagious. “Both the calm and the chaos are felt by children. When parents experience chronic stress or burnout, it doesn’t just live in their nervous system. It shapes the family’s emotional climate,” he said. Even babies, before they can speak, sense our tension. Over time, parental stress can erode a children’s sense of safety, making the world feel less predictable than it is. Neuroscience backs it up. A child’s developing brain learns to self-regulate by co-regulating with their parent’s nervous system. In other words, if we’re running on fumes, so are they. The good news is, there are practical ways to flip the script, and we don’t need a three-day meditation retreat to do it. A few ideas: Micro-pauses matter. Before you rush from Zoom call to carpool, take 60 seconds in the driveway to breathe. Literally. These moments act like emotional shock absorbers, resetting your nervous system so you show up calmer and more present. Leverage digital tools as check-ins, not crutches. Dr. Raghu, Chief Medical Officer for the child-centered wellness app Ginko, recommends InsightTimer and Calm to help adults regulate stress through guided mindfulness. Other platforms, like Wysa, provide exercises to track mood and offer coping strategies. He’s also a fan of journaling tools like Daylio or Stoic, which offer quick “check-ins” that can help you notice when you are sliding into burnout. Pair parenting with prevention. If therapy apps like BetterHelp make it easier to fit sessions into a packed schedule, think of it as mental fitness, not just as a crisis hotline. The reality is that self-care isn’t indulgence. It’s infrastructure. Just like we maintain the Wi-Fi so homework can get done, we need to maintain our mental bandwidth so our kids can feel steady. Shielding them from every stressor isn’t possible. But modeling how to downshift, recover, and stay connected? That’s a parenting lesson with lifelong returns. View the full article

YouTube is piloting a “Second Chances” program letting some terminated creators request a new channel with a fresh start. The post YouTube Lets Some Terminated Creators Request A New Channel appeared first on Search Engine Journal. View the full article

US president signals he may cancel planned meeting with Xi Jinping over the moveView the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. You might not think of Netflix as a gaming company, but games are most certainly a part of their business. While the vast majority of us Netflix subscribers simply stream TV shows and movies on the app, the company also offers access to games, free of charge as part of a Netflix plan. These aren't all throwaway titles, either: Netflix has licensed some notable names here, including Grand Theft Auto: San Andreas, Oxenfree, and Heads Up! But while Netflix's games have largely been mobile-only for the past few years, the company is trying something new. This week, Netflix is rolling out games you can play on your TV, all without having to leave the Netflix app. You don't need a dedicated gaming controller, or to rely on something like a TV remote, to play. Instead, players control the game from their smartphones. What a time to be alive. At launch, you can't simply play any of Netflix's existing mobile titles on your TV. Instead, the company has licensed five party games that weren't yet part of its games library, designed to be played with others around the TV. These titles include: LEGO Party!: This is Mario Party but with LEGOs, complete with mini-games, maps, and LEGO characters. Boggle Party: Up to eight players can try to find words in a jumbled letter grid. Pictionary: Game Night: Guess what the other person is drawing before the time runs out. Tetris Time Warp: Play different versions of Tetris, including the 1984 original and the classic Gameboy version. Party Crashers: Fool Your Friends: One person in the group is the odd one out, and doesn't know what anyone else is talking about. The group needs to figure out who that person is. LEGO Party! and Tetris Time Warp are both preexisting games you can play on other platforms, but it seems the other three are making their debut on Netflix. How to play Netflix games on your TVTo try out any of these fives games when they're available in your market, open the Netflix app on your smart TV, then scroll to the "Games" tab. Choose a game, then use your smartphone as the controller. View the full article

It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. The post open thread – October 10, 2025 appeared first on Ask a Manager. View the full article

A potentially worrisome trend is emerging among young adults. Instead of landing a job and moving to the big city after graduation, many are moving back into their childhood homes instead. About 1.5 million more adults under 35 live with their parents today than a decade ago. That’s a 6.3% jump, more than double the rate of growth for the young adult population overall. The issue is affordability. Over the past decade, urban rents have climbed about 4% per year, while wages for full-time workers have increased by only 0.6% annually. That means it’s harder than ever to live in a big city on the typical salary—especially if you’re a new graduate without much work experience. The situation is even more challenging for aspiring homeowners: The median house price in the U.S. has risen about 90% in just 10 years, or more than 6% each year. And as prices rise—the median home sells for more than $400,000 now—so too do the ages of homebuyers. The median first-time U.S. homebuyer is 38 years old, up from 31 about a decade ago. Why is the rent so high? Put simply, there isn’t enough housing. As an economist, I know that when demand rises faster than supply, prices have to increase. And supply is severely limited in the places where people most want to live: big cities such as New York and San Francisco. In most of these cities, planning and zoning laws prevent developers from building enough to meet demand. For example, rezoning a plot of land from commercial to residential often requires mountains of paperwork. And in many cities, objections from neighbors can stall a proposed development. These are just two of many obstacles local governments throw in homebuilders’ way. One city that has tried something different is Austin, Texas. After deliberately relaxing its zoning laws a few years ago, Austin has seen a boom in home construction. Rents fell by 10% in one year and by as much as 22% in two years after that change. By making it easier to build, Austin has made it cheaper to live there. I don’t think it’s a coincidence that Austin has a far lower share of its young adults living with their parents than many other cities do. Just 6% of working adults in the Austin metro area live with their parents, one analysis found, versus nearly 14% in Greater San Antonio and 20% in Greater Los Angeles. The pros and cons of living with the ’rents One obvious advantage of living with parents is that they tend to charge below-market rents, or nothing at all. That makes it easier to save for a deposit on a house, helping young adults get on the property ladder sooner than they would otherwise. Indeed, homeownership rates among those 25 to 34 have risen slightly since 2016. There are also potential disadvantages, however, particularly when it comes to socializing. Living at home with parents can make it much more challenging to meet new people. This, in turn, could partly help explain why Americans are getting married and having children later in life. These delays might not seem important, but they can leave people feeling like they’re behind in life, which can affect their health and well-being. I also wonder whether living with parents is indirectly making young adults unhappier at work. That’s because older adults often live far from the urban centers where young people are most likely to find jobs directly related to their degrees. Job satisfaction rates are substantially lower among 18- to 29-year-olds than among the rest of the working population. A problem for the entire US The housing shortage isn’t just an issue for young adults. A recent analysis I found insightful was headlined “The housing theory of everything.” It argued that the issue helps explain at least part of the current malaise in the U.S. economy. For example, when people can’t live and work where they want, they’re unable to use their talents fully. That contributes to the relatively slow productivity growth the U.S. has experienced in recent years. Similarly, if people can’t live in areas where they might meet and work with like-minded individuals, they have fewer opportunities to share ideas, which can hinder innovation. And if the housing shortage is indeed encouraging young adults to delay having children, it could make it harder for the U.S. to fund Social Security and other government programs in the future. Making it easier to build new homes in places people want to live and work could go a long way to easing these problems. It’s possible high rents translate into high barriers to adulthood, too. Rohan Shah is assistant professor of economics at the University of Mississippi; Institute for Humane Studies This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article