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Countries grapple with Washington’s attempt to change ‘non-tariff barriers’ from VAT to food rules and even currency valuationsView the full article

New plants will take years to build and executives are wary of committing while trade policy is unclearView the full article

Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Headlining the announcement is Generative Extend, now generally available and powered by Adobe’s Firefly Video Model, which enables editors to instantly generate and extend the length of video and audio clips in 4K and vertical formats. The launch also includes Media Intelligence in Premiere Pro, an AI feature that allows editors to search through terabytes of footage in seconds, and Caption Translation, which instantly localizes captions in 27 languages. These advancements are now available to video professionals aiming to streamline editing workflows, localize content efficiently, and create seamless transitions without compromising quality. “We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations,” said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. “By harnessing the power of Firefly and our advanced AI capabilities, we’re transforming the video editing experience and enabling our customers to focus on what matters most to them — telling vivid, compelling stories.” Generative Extend, first introduced in beta in October 2024, addresses one of the most common challenges in editing: filling video or audio gaps. With just a click and drag, editors can use the tool to stretch clips, smooth transitions, or hold shots longer. The technology supports both landscape and vertical video formats, catering to growing demands for social-first content creation. Outputs from Generative Extend include Content Credentials for transparency, providing a “nutrition label” for AI-generated media. “Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director & Partner at Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.” Media Intelligence enhances clip discovery by recognizing objects, camera angles, metadata, and more—eliminating the need for manual searches. “I’m really excited by the AI products that Adobe is developing for filmmakers — especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” Other Premiere Pro upgrades include: AI-powered Caption Translation: Automatically generates captions in 27 languages, reducing manual translation time. Color Management: A new system that transforms raw and log footage into HDR and SDR on import for more vibrant and consistent color. In After Effects, Adobe has introduced: High-Performance Preview Playback: Faster composition playback on any computer. Expanded 3D Tools: Includes Animated Environment Lights for realistic compositing. HDR Monitoring: Enhanced accuracy for high-dynamic-range content. Frame.io, Adobe’s collaboration platform, now includes expanded cloud storage, enhanced document review tools, transcription generation (beta), watermarking, and new enterprise-grade security and access control tools like Access Groups (beta). Adobe confirmed that many of this season’s award-winning films used Adobe’s suite of creative tools. The Oscar-winning “Anora,” which claimed five Academy Awards including Best Picture, and titles like “Dune: Part Two” and “The Substance” were produced using Premiere Pro, After Effects, Frame.io, and other Creative Cloud products. “Adobe Premiere Pro has been a go-to tool for me because of its versatility and ability to handle everything from quick edits to detailed, complex sequences,” said Sean Baker, writer, director, and editor of “Anora.” All new features in Premiere Pro and After Effects are available starting today. Generative Extend includes complimentary generations for a limited time. Frame.io’s new transcription and Access Groups features are in beta, while all other upgrades are generally available. Image: Adobe This article, "Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing" was first published on Small Business Trends View the full article

Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Headlining the announcement is Generative Extend, now generally available and powered by Adobe’s Firefly Video Model, which enables editors to instantly generate and extend the length of video and audio clips in 4K and vertical formats. The launch also includes Media Intelligence in Premiere Pro, an AI feature that allows editors to search through terabytes of footage in seconds, and Caption Translation, which instantly localizes captions in 27 languages. These advancements are now available to video professionals aiming to streamline editing workflows, localize content efficiently, and create seamless transitions without compromising quality. “We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations,” said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. “By harnessing the power of Firefly and our advanced AI capabilities, we’re transforming the video editing experience and enabling our customers to focus on what matters most to them — telling vivid, compelling stories.” Generative Extend, first introduced in beta in October 2024, addresses one of the most common challenges in editing: filling video or audio gaps. With just a click and drag, editors can use the tool to stretch clips, smooth transitions, or hold shots longer. The technology supports both landscape and vertical video formats, catering to growing demands for social-first content creation. Outputs from Generative Extend include Content Credentials for transparency, providing a “nutrition label” for AI-generated media. “Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director & Partner at Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.” Media Intelligence enhances clip discovery by recognizing objects, camera angles, metadata, and more—eliminating the need for manual searches. “I’m really excited by the AI products that Adobe is developing for filmmakers — especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” Other Premiere Pro upgrades include: AI-powered Caption Translation: Automatically generates captions in 27 languages, reducing manual translation time. Color Management: A new system that transforms raw and log footage into HDR and SDR on import for more vibrant and consistent color. In After Effects, Adobe has introduced: High-Performance Preview Playback: Faster composition playback on any computer. Expanded 3D Tools: Includes Animated Environment Lights for realistic compositing. HDR Monitoring: Enhanced accuracy for high-dynamic-range content. Frame.io, Adobe’s collaboration platform, now includes expanded cloud storage, enhanced document review tools, transcription generation (beta), watermarking, and new enterprise-grade security and access control tools like Access Groups (beta). Adobe confirmed that many of this season’s award-winning films used Adobe’s suite of creative tools. The Oscar-winning “Anora,” which claimed five Academy Awards including Best Picture, and titles like “Dune: Part Two” and “The Substance” were produced using Premiere Pro, After Effects, Frame.io, and other Creative Cloud products. “Adobe Premiere Pro has been a go-to tool for me because of its versatility and ability to handle everything from quick edits to detailed, complex sequences,” said Sean Baker, writer, director, and editor of “Anora.” All new features in Premiere Pro and After Effects are available starting today. Generative Extend includes complimentary generations for a limited time. Frame.io’s new transcription and Access Groups features are in beta, while all other upgrades are generally available. Image: Adobe This article, "Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing" was first published on Small Business Trends View the full article

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to use WhatsApp for daily tasks,” the company stated. Putting Users in Control of Business Messages Meta emphasized that people are always in control of their inboxes on WhatsApp. Users can decide how and when they receive messages from businesses through features like message opt-ins. These opt-ins can occur on a business’ website, in-store, or directly on WhatsApp. “We always make it clear to people when they are chatting with a business,” Meta said. Users can block or report businesses at any time, and they are also encouraged to share reasons for blocking a business, such as receiving irrelevant messages or never having signed up for communication. WhatsApp has also introduced a feedback system where users can indicate whether they are interested in messages using “interested” or “not interested” buttons. This functionality applies to content like coupons, product announcements, back-in-stock alerts, or event reminders. Additionally, users can toggle their preferences for these types of messages on or off at any time. Improving Business Messaging Tools Meta has also unveiled new features for businesses, including a paid feature called “business broadcasts” available on the WhatsApp Business app. This new message type is intended to encourage businesses to be more selective and strategic in their communications. To combat message overload, Meta has introduced limits on the number of marketing messages users can receive. The company says the goal is to ensure that messages remain “helpful and expected.” Businesses using the WhatsApp Business Platform are required to use pre-approved message templates that go through a strict review process. These measures are meant to ensure high-quality, relevant, and engaging content. Meta also provides businesses with read-rate metrics to help them refine their messaging frequency. The platform enforces penalties for businesses that violate its policies. “Repeated violations can result in messaging restrictions that gradually increase in duration and severity,” Meta noted. The company refers businesses to its Commerce and Business Policies and product guide for more information. Image: Meta This article, "Meta Details New Tools for Managing Business Chats on WhatsApp" was first published on Small Business Trends View the full article

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to use WhatsApp for daily tasks,” the company stated. Putting Users in Control of Business Messages Meta emphasized that people are always in control of their inboxes on WhatsApp. Users can decide how and when they receive messages from businesses through features like message opt-ins. These opt-ins can occur on a business’ website, in-store, or directly on WhatsApp. “We always make it clear to people when they are chatting with a business,” Meta said. Users can block or report businesses at any time, and they are also encouraged to share reasons for blocking a business, such as receiving irrelevant messages or never having signed up for communication. WhatsApp has also introduced a feedback system where users can indicate whether they are interested in messages using “interested” or “not interested” buttons. This functionality applies to content like coupons, product announcements, back-in-stock alerts, or event reminders. Additionally, users can toggle their preferences for these types of messages on or off at any time. Improving Business Messaging Tools Meta has also unveiled new features for businesses, including a paid feature called “business broadcasts” available on the WhatsApp Business app. This new message type is intended to encourage businesses to be more selective and strategic in their communications. To combat message overload, Meta has introduced limits on the number of marketing messages users can receive. The company says the goal is to ensure that messages remain “helpful and expected.” Businesses using the WhatsApp Business Platform are required to use pre-approved message templates that go through a strict review process. These measures are meant to ensure high-quality, relevant, and engaging content. Meta also provides businesses with read-rate metrics to help them refine their messaging frequency. The platform enforces penalties for businesses that violate its policies. “Repeated violations can result in messaging restrictions that gradually increase in duration and severity,” Meta noted. The company refers businesses to its Commerce and Business Policies and product guide for more information. Image: Meta This article, "Meta Details New Tools for Managing Business Chats on WhatsApp" was first published on Small Business Trends View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. A year ago, our company made a bold move. We put up a million dollars in prize money for any of our team members—no matter their role—who came up with transformative ways of using AI to serve our clients. As a health marketing agency, we saw it as our version of the renowned XPRIZE, hoping that this initiative would truly spark meaningful change and inspire us to think bigger for our clients. Full-steam ahead on AI adoption We also looked to history to guide us with instances that showed hesitation was the enemy of progress, and that the greatest risks weren’t in thinking too big—but too small. Take the advent of electricity. When electrification emerged in the late 19th century, it took decades for factories to replace their steam engines. Early adopters simply swapped out steam power for an electric motor, keeping the same layouts and processes. They failed to realize that it was an opportunity to transform workflows and drastically improve efficiencies. They had to go big. Think big. And so did we, now that the AI revolution was at our doorstep. Before we launched the million-dollar contest, we appointed AI coaches to guide our people on the adoption of AI tools. We made them available to anyone looking for help identifying and operational pain points that AI could solve. Our “navigators” offered workshops, one-on-one tutorials, and informal chats on topics like how to offload repetitive tasks, experiment with AI in day-to-day work, or come up with entirely new ways of doing things. Within weeks, we started seeing project managers using AI for resource planning and copywriters testing content drafts. Launching the million-dollar challenge With the gears on AI adoption now turning, we unveiled the million-dollar employee contest inviting anyone, from administrative assistants to senior leaders, to submit an idea on how AI could streamline workflows, address client needs, or enable entirely new product lines. We collected over 500 submissions that touched almost every facet of the business. To get real-world feedback and validation, we assembled a team of senior executive judges from leading life sciences companies like Bristol Myers Squibb, Genentech, Lilly, Novartis, and Pfizer. They evaluated proposals for their feasibility, market differentiation, and potential to transform processes. One of the common threads we took in the winning submissions was how AI can work hand in hand with human expertise. The grand prize-winning submission was both innovative and practical: a pharmaceutical compliance tool that proactively reviews marketing claims as they’re created, reducing review workloads for client medical, regulatory, and legal teams. The tool ensures alignment with FDA guidelines and brand prescribing information, freeing our internal regulatory experts to focus on strategic and relationship-building activities. This human-plus-AI hybrid approach underscored all the winning ideas; several of the ideas we developed into prototypes, including three that have already been rolled out to clients. The electrification of the modern workplace Like in the dawn of the industrial revolution, companies can’t just replace the “steam engines” of existing workflows. The entire system, from how each individual is empowered to use AI to how departments exchange data, has to be reimagined. For any leader looking to accelerate AI adoption, here are five key takeaways from our experience: Start by empowering individuals. Provide accessible tools, navigators, or coaches so anyone can experiment with AI. Bake real incentives into the process. Whether it’s a prize competition, recognition, or special budgets, give employees a reason to step forward with bold ideas. Invest beyond the initial fanfare. Turning concepts into prototypes requires time, resources, and leadership support. It’s not enough to offer a cash prize. Pair AI with human oversight. AI can automate tasks, but sound judgment, ethical and strategic thinking must come from your people. Inspire, don’t mandate. Change management works best when people feel ownership. Show them the potential, then let them drive. Today, AI is integral to our daily operations, enhancing everything from internal communications to client deliverables. Our people didn’t just adopt new tools—they helped reshape our culture. Our challenge showed our people that AI is an amplifier, not a magic bullet. It can handle heavy lifting—scanning data, generating first drafts, and automating mundane processes—so we humans can focus on what truly matters: creativity, empathy, strategic problem solving. It’s exactly how Henry Ford rethought the factory: Once you see the new possibilities, you can’t go back to steam power. Leerom Segal is cofounder and chairman of Klick Health and Klick Applied Sciences. View the full article

Investors take fright with new tariffs on the EU, China and other major trading partners coming into force on WednesdayView the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In today’s shifting political and economic climate, companies are reassessing their commitments to diversity, equity, and inclusion (DEI). Many are pulling back, and in the process, investments in women’s sports—often lumped into DEI initiatives—are being questioned. But treating women’s sports as merely a diversity play misses the mark. This isn’t just about fairness; it’s about smart business and impactful marketing. If companies aren’t scaling back their investments in men’s sports, why on earth would they waver on women’s? The numbers tell a compelling story: Investing in women’s sports delivers strong returns, unlocks valuable new markets, and fosters deep brand loyalty. Simply put, this is a high-growth business opportunity that brands can’t afford to ignore. Audience growth and engagement: A market on fire Women’s sports are experiencing a dramatic surge in audience engagement. This season, NCAA women’s basketball games have drawn record-breaking TV viewership. In only its second season, the Professional Women’s Hockey League (PWHL) has sold out arenas in multiple cities. Unrivaled, the player-founded 3×3 basketball league is attracting serious attention. New leagues in the next wave of sports like volleyball, rugby, and softball are gaining traction and attracting record audiences and investment, proving that the appetite for women’s sports extends far beyond traditional powerhouses like soccer and basketball. Brands that once hesitated to invest in women’s sports are now seeing undeniable evidence of their potential: Ad spending on women’s sports doubled in 2024 alone. Viewership is only part of the story. Fans are showing up in record numbers. The National Women’s Soccer league (NWSL) set an attendance record in 2024, crossing the 2 million attendee mark for the first time ever and enjoying a 44% increase over 2023, and WNBA teams are seeing unprecedented ticket demand—with new franchise the Golden State Valkyries securing 20,000 season ticket deposits months ahead of its inaugural season. Digital engagement is booming, with social media interactions around women’s sports stars rivaling, and in some cases exceeding, those of their male counterparts. In other words, the audience is not just present—they’re deeply engaged, captivated by the athletes, and hungry for more content. Brands that invest now will build meaningful connections with this fast-growing fan base. Numbers don’t lie The financial case for investing in women’s sports is equally compelling. Sponsorship dollars and media rights valuations are climbing, yet many assets remain undervalued. Brands that have made early, meaningful commitments—Nike, Ally Financial, Gainbridge, e.l.f. Beauty—are already reaping the benefits. They’re not just seeing strong returns; they’re earning consumer goodwill that translates to long-term brand affinity and loyalty. Previous Parity research has proven that women athletes hold significantly more sway than other public figures, making them a powerful marketing force. Case in point: Women’s sports fans are 2.8 times more likely to buy a product or service recommended by a woman athlete than by any other kind of influencer. Despite rising values, women’s sports still offer an incredible arbitrage opportunity. Consider this: a $20,000 sponsorship in women’s sports can be life-changing for many professional female athletes, providing essential funding for training, travel, and career longevity. In contrast, that same investment in a major men’s sport may not move the needle. For brands looking to maximize impact while optimizing their budgets, women’s sports present a unique, high-value opportunity. A loyal and underserved fan base Fans of women’s sports aren’t just passive observers—they’re highly engaged, deeply loyal, and eager to support brands that support their teams and athletes. Last fall, a brand sponsor I spoke with made the same promotional offer to fans at both an NWSL game and an NHL game, two leagues where they sponsor teams. Despite the men’s hockey game having higher attendance, the offer saw a 300% higher redemption rate at the women’s soccer match. Numerous studies show that women’s sports fans have a higher propensity to recall and purchase from brands that invest in the space. Yet, compared to men’s sports, the market remains significantly under-monetized. Talk about a missed opportunity. Brands that authentically commit to women’s sports gain access to a passionate, growing audience that has been overlooked for too long. Companies that act now will build lasting loyalty among this engaged consumer base. Women’s sports should be a core investment, not a side initiative There’s a fundamental question brands need to ask themselves: If they aren’t pulling back on men’s sports, why should they pull back on women’s? The truth is, sports—whether men’s or women’s—drive culture, commerce, and community. Investments in women’s sports should not be framed as philanthropy or secondary initiatives; they are an essential and lucrative part of a brand’s sports marketing portfolio. History has shown that sports have the power to shape cultural narratives and influence consumer behavior. Women’s sports are no exception. The brands that treat women’s sports as core investments, rather than side projects, will see the benefits from increased visibility, consumer trust, and revenue. The risk of falling behind Brands that retreat from women’s sports now risk losing their early-mover advantage. Momentum is building, and consumers are taking notice of which companies are committed for the long haul. In fact, 50% of U.S. adults believe brands aren’t investing enough in women’s sports. Companies that scale back now may struggle to regain credibility with fans and athletes alike. Savvy brands recognize this moment as an inflection point—a chance to deepen, not reduce, their investment. Those that stay the course and work to balance historically male-dominated partnership portfolios will not only contribute to the continued growth of women’s sports but will also solidify their position as industry leaders in a rapidly expanding and lucrative market. Leela Srinivasan is the CEO of Parity. View the full article

Sir Keir Starmer to confirm Universal visitor attraction that will bring an estimated £50bn boost for the economyView the full article

US stocks resume sell-off as traders fret over tariffsView the full article

Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings. The post Google Merchant Center Updates: Changes For Online Sellers appeared first on Search Engine Journal. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we work is changing. Artificial intelligence is rapidly transforming the workplace, automating tasks, creating new efficiencies, and helping us accomplish more across virtually all industries. In this environment, new hiring strategies based on evaluating a candidate’s full skillset—including their ability to problem-solve, think creatively, and adapt rather than solely relying on their college degree—are becoming essential for companies and organizations that want to find and retain the best talent. For the 62% of American workers who do not have university degrees, skills-based hiring strategies can offer the opportunity to build thriving careers in industries that traditionally had their doors closed.  AI has the potential to democratize these opportunities, helping to dismantle barriers to employment to close the opportunity gap. The benefits of skills as a new currency of work Focusing on skills-based hiring benefits individuals, businesses, nonprofits, and society as a whole. I’ve worked closely with many workforce development nonprofits, and it’s clear that when we have a narrow focus on college degrees, many skilled workers get left behind. Recent Workday research indicates that 51% of business leaders have significant concerns about a looming talent shortage. This research also shows that 81% of leaders believe skills-based strategies will give them a competitive advantage and will drive economic growth by improving productivity, innovation, and organizational agility. In fact, hiring for skills has been found to be five times more predictive of positive job performance than hiring for education, and two and a half times more predictive than hiring for past work experience. The role of AI in democratizing skills-based hiring AI will play a crucial role in helping organizations make this transition to a skills-driven workforce. There are many AI-powered platforms available that can support skills-based hiring and internal talent mobility by identifying strengths and assessing candidates based on their demonstrated abilities, ensuring a more equitable evaluation process. AI-powered skills assessments can level the playing field by focusing on demonstrated abilities rather than pedigree, and prioritizing skills over subjective evaluations within hiring teams. By removing unconscious bias in resume screening and candidate selection, AI can help ensure equal access to opportunities. AI can also analyze vast datasets and reveal hidden patterns of bias, identify skills gaps, and more. Once hiring managers and recruiters begin to widen their applicant criteria by using skills-based hiring methods, their businesses will benefit. For example, research shows that those who are hired on the basis of skills have, on average, a 9% longer tenure than traditional hires, saving companies money spent on turnover and backfilling. According to LinkedIn data, employers who hire based on skills are 60% more likely to find successful talent than those who do not. This is an area where AI can really be used for social good while simultaneously benefitting the hiring organization, as it can make a huge difference in how organizations find and retain talent in an efficient and effective way. The role of nonprofits Workforce development programs are at the forefront of the skills-first movement. These nonprofits play a vital role in equipping job seekers with the skills needed to thrive in today’s tech-enabled economy and connecting them with employment opportunities. They’re also leveraging AI’s power to scale their efforts and reach more people in need. Opportunity@Work strives to increase awareness and opportunities for STARs, workers who are skilled through alternative routes, such as community colleges, short-term training programs, certifications, self-directed online learning, and previous work experience in different fields. They use an AI integration that improves skills matching for job seekers and managers alike, making results more relevant and less biased. Another nonprofit making AI strides is the Society for Human Resource Management, which is launching a Skills-First Center of Excellence, utilizing an AI-based skills advisor. AI can be a powerful tool for personalizing learning experiences, identifying skills gaps, and swiftly connecting workers to the right job opportunities. AI can help cultivate human potential While technical skills like digital fluency are important, new Workday research also shows that the uniquely human skills of relationship building, empathy, conflict resolution, and ethical decision making are all critical for success, especially in an AI-driven economy. AI is now empowering us to recognize and cultivate human potential in ways never before imagined. By championing skills-based hiring, we’re not just filling job openings; we’re unlocking pathways to fulfilling careers and building a more prosperous future for all. Let’s harness the power of AI to help foster innovation and build a world where every person and business has the chance to thrive. Carrie Varoquiers is the chief philanthropy officer at Workday. View the full article

Weak demand at auction of three-year government debt heightens investors’ angstView the full article

Bills and bonds and Treasury basis trades, oh my!View the full article

Google Search Console's new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search Engine Journal. View the full article

Vacating the judgment would set a dangerous precedent for new administrations to roll back unfavorable rulings, the National Fair Housing Alliance argued. View the full article

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also fell eight points from February’s near-record high, landing at 96. Taxes and Labor Quality Top Business Concerns Eighteen percent of small business owners identified taxes as their single most important problem in March, a two-point increase from February and the highest percentage since November 2021. Labor quality remains the top concern, cited by 19% of owners, unchanged from the previous month. Other top concerns included inflation and labor costs. Sixteen percent of owners cited inflation as their primary problem, while 11% pointed to labor costs—down one point from February. Expectations and Hiring Trends Weaken The share of owners expecting better business conditions dropped sharply, falling 16 points to a net negative 21% (seasonally adjusted). This marks the third straight month of declining expectations and represents the largest single-month drop since December 2020. A net 3% of owners expect higher real sales volumes, down 11 points from February, while a net negative 11% reported higher nominal sales over the past three months—the best reading since March 2024. Hiring trends also reflect these cautious expectations. Forty percent of owners reported job openings they couldn’t fill, up two points from February. Of the 53% attempting to hire in March, 87% said they found few or no qualified applicants. Plans to create new jobs over the next three months fell to a net 12%, down three points. Profit and Pricing Pressures Persist The net percentage of owners raising average selling prices fell by six points to 26% (seasonally adjusted), marking the largest monthly decline since December 2022. Still, 30% plan to increase prices in the coming months—the highest reading since March 2024. Profit trends remain weak, with a net negative 28% reporting positive profit trends, four points worse than February. Among those with lower profits, 35% cited weaker sales, 18% seasonal changes, 11% material costs, and 8% labor costs. Higher profits were attributed to stronger sales (55%), seasonal factors (16%), and increased selling prices (11%). Capital Spending and Credit Conditions Fifty-nine percent of small business owners reported capital outlays in the past six months. Of those, 43% purchased new equipment, 27% bought vehicles, and 16% upgraded facilities. Thirteen percent spent on new fixtures or furniture, and 5% acquired new buildings or land. Planned capital spending is up slightly, with 21% expecting to make outlays in the next six months, a two-point increase from February. Access to credit appears to be tightening. A net 6% of owners reported their last loan was harder to obtain, up four points from February—the largest jump since September 2023. Twenty-eight percent reported borrowing regularly, and 4% said they paid a higher rate on their most recent loan. Expansion Sentiment Softens Only 9% of small business owners said it is a good time to expand, down three points from the previous month. When assessing the overall health of their business, 11% rated it “excellent,” 53% “good,” 31% “fair,” and 4% “poor.” This article, "Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty" was first published on Small Business Trends View the full article

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also fell eight points from February’s near-record high, landing at 96. Taxes and Labor Quality Top Business Concerns Eighteen percent of small business owners identified taxes as their single most important problem in March, a two-point increase from February and the highest percentage since November 2021. Labor quality remains the top concern, cited by 19% of owners, unchanged from the previous month. Other top concerns included inflation and labor costs. Sixteen percent of owners cited inflation as their primary problem, while 11% pointed to labor costs—down one point from February. Expectations and Hiring Trends Weaken The share of owners expecting better business conditions dropped sharply, falling 16 points to a net negative 21% (seasonally adjusted). This marks the third straight month of declining expectations and represents the largest single-month drop since December 2020. A net 3% of owners expect higher real sales volumes, down 11 points from February, while a net negative 11% reported higher nominal sales over the past three months—the best reading since March 2024. Hiring trends also reflect these cautious expectations. Forty percent of owners reported job openings they couldn’t fill, up two points from February. Of the 53% attempting to hire in March, 87% said they found few or no qualified applicants. Plans to create new jobs over the next three months fell to a net 12%, down three points. Profit and Pricing Pressures Persist The net percentage of owners raising average selling prices fell by six points to 26% (seasonally adjusted), marking the largest monthly decline since December 2022. Still, 30% plan to increase prices in the coming months—the highest reading since March 2024. Profit trends remain weak, with a net negative 28% reporting positive profit trends, four points worse than February. Among those with lower profits, 35% cited weaker sales, 18% seasonal changes, 11% material costs, and 8% labor costs. Higher profits were attributed to stronger sales (55%), seasonal factors (16%), and increased selling prices (11%). Capital Spending and Credit Conditions Fifty-nine percent of small business owners reported capital outlays in the past six months. Of those, 43% purchased new equipment, 27% bought vehicles, and 16% upgraded facilities. Thirteen percent spent on new fixtures or furniture, and 5% acquired new buildings or land. Planned capital spending is up slightly, with 21% expecting to make outlays in the next six months, a two-point increase from February. Access to credit appears to be tightening. A net 6% of owners reported their last loan was harder to obtain, up four points from February—the largest jump since September 2023. Twenty-eight percent reported borrowing regularly, and 4% said they paid a higher rate on their most recent loan. Expansion Sentiment Softens Only 9% of small business owners said it is a good time to expand, down three points from the previous month. When assessing the overall health of their business, 11% rated it “excellent,” 53% “good,” 31% “fair,” and 4% “poor.” This article, "Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty" was first published on Small Business Trends View the full article

According to the Center for Biological Diversity, climate change is projected to cause the extinction of over a third of the species of plants and animals in the world in 25 years. But scientists at genetics laboratory Colossal Biosciences are claiming that they may have a solution—one that has now resulted in the birth of the first dire wolves in over 10,000 years. Colossal’s website proclaims the lab to be the world’s only company working on “de-extinction,” which it defines as “the process of generating an organism that both resembles and is genetically similar to an extinct species by resurrecting its lost lineage of core genes; engineering natural resistances; and enhancing adaptability that will allow it to thrive in today’s environment of climate change, dwindling resources, disease and human interference.” Breakthroughs have seemed promising so far. In March, it introduced the world to the first ever woolly mice, a stepping stone to the larger goal of eventually bringing back the woolly mammoth. Now, Colossal has announced that it’s brought back the dire wolf. Male dire wolf pups Romulus and Remus were born six months ago and were followed by female pup Khaleesi three months later. A statement from Colossal CEO Ben Lamm explained that scientists at Colossal began the process of reconstructing the species by analyzing the “DNA from a 13,000 year old tooth and a 72,000 year old skull.” Comparing the dire wolf DNA to the DNA of its cousin, the grey wolf, the scientists pinpointed 20 differences in 14 genes that caused what they determined to be the most distinguishing features. And by manipulating DNA in the nuclei of endothelial progenitor cells (EPCs) from grey wolves using CRISPR technology, they could cause the pups to express traits such as a white coat or a larger and stronger body, or change the sound of their howl. The scientists then extracted the edited nuclei and inserted them into denucleated grey wolf egg cells. Those egg cells were then placed in the wombs of a couple of dogs, eventually leading to the births of Romulus, Remus, and later, Khaleesi. At six months old, Romulus and Remus are already four feet long and 80 lbs and have the potential to reach six feet long and 150 lbs. That is around 50 lbs heavier than the average male grey wolf. All three pups are a bright, snowy white. But while the pups certainly look the part, many are skeptical about whether the dire wolf has actually been resurrected. A research paper on the lineage of dire wolves published in the leading science journal Nature states that “dire wolves were a highly divergent lineage that split from living canids around 5.7 million years ago.” In other words, the last common ancestor between grey wolves and dire wolves lived around 5.7 million years ago. To put that in context, humans were thought to have evolved only around 315,000 years ago. In fact, the researchers found that grey wolves were more genetically similar to African wild dogs than they were to dire wolves. The paper mentions that one hypothesis for why the two species seem to have similar features is not based on actual genetic similarity, but convergent evolution, a process where species that are not closely related to each other evolve similar traits to respond to similar ecological pressures. This is the same reason why sharks, a type of fish, and dolphins, which are mammals, evolved to have similar body shapes. Beth Shapiro, chief scientific officer at Colossal, said in an interview with NewScientist that grey wolves and dire wolves share 99.5% of their DNA. However, in the context of the grey wolf genome having over 2.4 billion base pairs, that 0.5% difference actually suggests a difference of over 12 million base pairs. Can Colossal really argue, then, that it brought back the dire wolf species with only 20 modifications? In fact, Shapiro argued, how we define species is quite arbitrary. “Species concepts are human classification systems, and everybody can disagree and everyone can be right . . . We are using the morphological species concept and saying, ‘if they look like this animal, then they are the animal.'” View the full article

Wholesale firm Ardri's acquisition of The Lending Shop comes after the company installed a mortgage industry veteran as its new president earlier this year. View the full article

Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing customers with a modern and efficient payment option without complex configurations. Improved Customer Loyalty: A seamless and secure shopping experience encourages repeat purchases, helping sellers build long-term relationships with their customers. Etsy is transforming the way you shop online, and with the introduction of Apple Pay for the web, it’s making your purchasing experience smoother than ever. Imagine effortlessly completing your transactions with just a tap on your device. This integration not only enhances convenience but also boosts security, ensuring your sensitive information stays protected. As a seller or buyer on Etsy, understanding how to leverage Apple Pay can elevate your shopping experience. You’ll find it easier to support your favorite artisans while enjoying a seamless checkout process. Dive into the world of Etsy and discover how Apple Pay can simplify your online shopping adventures. Overview of Etsy Apple Pay for the Web Etsy’s integration of Apple Pay for web transactions significantly enhances the shopping experience for both small businesses and customers. You can offer your customers a seamless checkout process that prioritizes security and convenience. Apple Pay allows buyers to make purchases with just a tap, reducing cart abandonment rates. For your retail business, accepting Apple Pay opens access to a broader customer base, including those who prefer mobile wallets. Implementing this payment option can lead to higher sales conversions, as customers value quick and secure transactions. Utilizing Apple Pay also builds trust, as it provides additional layers of security with each transaction. Small businesses on Etsy gain the advantage of competing with larger retailers by adopting modern payment technologies. Integrating Apple Pay not only improves customer satisfaction but also reflects your commitment to providing a contemporary shopping experience. Benefits of Using Apple Pay on Etsy Utilizing Apple Pay on Etsy provides significant advantages for small business owners and their customers. This payment option enhances the shopping experience while addressing the needs of both parties effectively. Convenience and Speed Convenience defines online shopping, and Apple Pay delivers just that. You can complete transactions quickly using your Apple device without manually entering payment information. This speed lowers the chances of cart abandonment, leading to higher conversion rates for your retail business. Buyers appreciate a streamlined checkout process, which promotes repeat purchases and builds customer loyalty. Security Features Security remains a top concern for online shoppers. Apple Pay prioritizes this aspect with advanced encryption and tokenization methods. You can reassure your customers that their payment information stays secure during transactions. This commitment to security fosters trust in your retail business, encouraging more consumers to complete their purchases confidently. By providing a safe checkout experience, you position your Etsy shop as a reliable option for customers. How to Set Up Apple Pay on Etsy Setting up Apple Pay on Etsy enhances your online shop’s convenience and security. By integrating this payment option, you improve the shopping experience for your customers, which is essential for small businesses in a competitive retail environment. Requirements for Users To use Apple Pay on Etsy, ensure your customers possess the following: Compatible Device: Customers need an iPhone, iPad, or Mac that supports Apple Pay. Updated Software: Devices must run the latest version of iOS or macOS. Apple Pay Setup: Customers should set up Apple Pay in their device settings, linking it to a valid payment method. Etsy Account: A registered Etsy account is necessary for completing purchases using Apple Pay. Steps to Enable Apple Pay Follow these steps to enable Apple Pay on your Etsy shop: Access Your Shop Manager: Log in to your Etsy account and navigate to the Shop Manager. Go to Payment Settings: Click on “Finances” and select “Payment Settings” from the dropdown menu. Enable Apple Pay: Locate the Apple Pay option and toggle it to “On.” This allows customers to choose Apple Pay at checkout. Save Changes: Confirm your selections and save the changes to activate Apple Pay. By implementing these steps, you streamline the checkout process, making it easier for customers to complete their purchases—ultimately benefiting your small business. Shopping Experience with Etsy Apple Pay Etsy’s integration of Apple Pay streamlines the shopping experience for both buyers and sellers. This payment method simplifies transactions, making it easier for small businesses to cater to their customers. User Interface and Navigation You’ll notice that Apple Pay offers an intuitive user interface. The checkout process becomes straightforward, requiring minimal clicks to finalize purchases. Customers select Apple Pay at checkout, authenticate their identity with Face ID or Touch ID, and confirm the payment. This seamless navigation minimizes friction, encouraging customers to complete their transactions without delays. For small business owners, a smooth user experience translates to increased sales and customer satisfaction. Comparison with Other Payment Methods Apple Pay stands out compared to traditional payment methods. Unlike credit cards that require manual entry of details, Apple Pay leverages stored payment information, speeding up the checkout process. This efficiency is critical for small businesses aiming to reduce cart abandonment rates. In contrast, while PayPal offers similar functionality, Apple Pay integrates directly into the checkout page, providing a more cohesive shopping experience. You’ll find that by implementing Apple Pay, your retail business can keep pace with customer expectations for convenience and security, ultimately fostering loyalty and encouraging repeat purchases. Conclusion Embracing Apple Pay on Etsy transforms your shopping experience into one that’s faster and more secure. By simplifying the checkout process you not only enhance convenience but also build trust with your customers. This integration empowers small businesses like yours to compete effectively in the marketplace. With a seamless interface and advanced security features Apple Pay encourages more purchases and fosters customer loyalty. As you set up this payment option in your shop you’re taking a significant step toward modernizing your business. Ultimately adopting Apple Pay can lead to increased sales and a satisfied customer base ready to support your unique offerings. Frequently Asked Questions What is Apple Pay on Etsy? Apple Pay is a payment method available on Etsy that allows customers to securely make online purchases using their Apple devices. It streamlines the checkout process by enabling quick transactions without the need for manual entry of payment information. How does Apple Pay benefit buyers on Etsy? Apple Pay enhances the shopping experience for buyers by providing a fast, convenient, and secure checkout option. It simplifies payments, reduces cart abandonment rates, and encourages repeat purchases, making the overall experience smoother. How does Apple Pay benefit sellers on Etsy? For sellers, integrating Apple Pay can lead to higher sales conversions and a broader customer base. It builds trust through enhanced security measures and allows small businesses to compete effectively with larger retailers. https://www.youtube.com/watch?v=ZK0snvNhUHQ How do I set up Apple Pay on my Etsy shop? To enable Apple Pay, log in to your Etsy Shop Manager, go to Payment Settings, toggle the Apple Pay option to “On,” and save your changes. Ensure you meet the necessary requirements for a smooth setup. What are the security features of Apple Pay? Apple Pay uses advanced encryption and tokenization to protect users’ payment information. This robust security approach reassures customers that their data is safe, fostering trust in purchases made on Etsy. How does Apple Pay compare to traditional payment methods? Apple Pay offers a more efficient and faster checkout process than traditional methods like PayPal. It reduces cart abandonment rates and provides a seamless experience, aligning with modern customer expectations for convenience and security. Image Via Envato: Pressmaster, LesiaScotch, Daria_Nipot, ederpaisan This article, "Enhance Your Etsy Shop with Apple Pay for the Web: A Guide to Seamless Transactions" was first published on Small Business Trends View the full article

Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing customers with a modern and efficient payment option without complex configurations. Improved Customer Loyalty: A seamless and secure shopping experience encourages repeat purchases, helping sellers build long-term relationships with their customers. Etsy is transforming the way you shop online, and with the introduction of Apple Pay for the web, it’s making your purchasing experience smoother than ever. Imagine effortlessly completing your transactions with just a tap on your device. This integration not only enhances convenience but also boosts security, ensuring your sensitive information stays protected. As a seller or buyer on Etsy, understanding how to leverage Apple Pay can elevate your shopping experience. You’ll find it easier to support your favorite artisans while enjoying a seamless checkout process. Dive into the world of Etsy and discover how Apple Pay can simplify your online shopping adventures. Overview of Etsy Apple Pay for the Web Etsy’s integration of Apple Pay for web transactions significantly enhances the shopping experience for both small businesses and customers. You can offer your customers a seamless checkout process that prioritizes security and convenience. Apple Pay allows buyers to make purchases with just a tap, reducing cart abandonment rates. For your retail business, accepting Apple Pay opens access to a broader customer base, including those who prefer mobile wallets. Implementing this payment option can lead to higher sales conversions, as customers value quick and secure transactions. Utilizing Apple Pay also builds trust, as it provides additional layers of security with each transaction. Small businesses on Etsy gain the advantage of competing with larger retailers by adopting modern payment technologies. Integrating Apple Pay not only improves customer satisfaction but also reflects your commitment to providing a contemporary shopping experience. Benefits of Using Apple Pay on Etsy Utilizing Apple Pay on Etsy provides significant advantages for small business owners and their customers. This payment option enhances the shopping experience while addressing the needs of both parties effectively. Convenience and Speed Convenience defines online shopping, and Apple Pay delivers just that. You can complete transactions quickly using your Apple device without manually entering payment information. This speed lowers the chances of cart abandonment, leading to higher conversion rates for your retail business. Buyers appreciate a streamlined checkout process, which promotes repeat purchases and builds customer loyalty. Security Features Security remains a top concern for online shoppers. Apple Pay prioritizes this aspect with advanced encryption and tokenization methods. You can reassure your customers that their payment information stays secure during transactions. This commitment to security fosters trust in your retail business, encouraging more consumers to complete their purchases confidently. By providing a safe checkout experience, you position your Etsy shop as a reliable option for customers. How to Set Up Apple Pay on Etsy Setting up Apple Pay on Etsy enhances your online shop’s convenience and security. By integrating this payment option, you improve the shopping experience for your customers, which is essential for small businesses in a competitive retail environment. Requirements for Users To use Apple Pay on Etsy, ensure your customers possess the following: Compatible Device: Customers need an iPhone, iPad, or Mac that supports Apple Pay. Updated Software: Devices must run the latest version of iOS or macOS. Apple Pay Setup: Customers should set up Apple Pay in their device settings, linking it to a valid payment method. Etsy Account: A registered Etsy account is necessary for completing purchases using Apple Pay. Steps to Enable Apple Pay Follow these steps to enable Apple Pay on your Etsy shop: Access Your Shop Manager: Log in to your Etsy account and navigate to the Shop Manager. Go to Payment Settings: Click on “Finances” and select “Payment Settings” from the dropdown menu. Enable Apple Pay: Locate the Apple Pay option and toggle it to “On.” This allows customers to choose Apple Pay at checkout. Save Changes: Confirm your selections and save the changes to activate Apple Pay. By implementing these steps, you streamline the checkout process, making it easier for customers to complete their purchases—ultimately benefiting your small business. Shopping Experience with Etsy Apple Pay Etsy’s integration of Apple Pay streamlines the shopping experience for both buyers and sellers. This payment method simplifies transactions, making it easier for small businesses to cater to their customers. User Interface and Navigation You’ll notice that Apple Pay offers an intuitive user interface. The checkout process becomes straightforward, requiring minimal clicks to finalize purchases. Customers select Apple Pay at checkout, authenticate their identity with Face ID or Touch ID, and confirm the payment. This seamless navigation minimizes friction, encouraging customers to complete their transactions without delays. For small business owners, a smooth user experience translates to increased sales and customer satisfaction. Comparison with Other Payment Methods Apple Pay stands out compared to traditional payment methods. Unlike credit cards that require manual entry of details, Apple Pay leverages stored payment information, speeding up the checkout process. This efficiency is critical for small businesses aiming to reduce cart abandonment rates. In contrast, while PayPal offers similar functionality, Apple Pay integrates directly into the checkout page, providing a more cohesive shopping experience. You’ll find that by implementing Apple Pay, your retail business can keep pace with customer expectations for convenience and security, ultimately fostering loyalty and encouraging repeat purchases. Conclusion Embracing Apple Pay on Etsy transforms your shopping experience into one that’s faster and more secure. By simplifying the checkout process you not only enhance convenience but also build trust with your customers. This integration empowers small businesses like yours to compete effectively in the marketplace. With a seamless interface and advanced security features Apple Pay encourages more purchases and fosters customer loyalty. As you set up this payment option in your shop you’re taking a significant step toward modernizing your business. Ultimately adopting Apple Pay can lead to increased sales and a satisfied customer base ready to support your unique offerings. Frequently Asked Questions What is Apple Pay on Etsy? Apple Pay is a payment method available on Etsy that allows customers to securely make online purchases using their Apple devices. It streamlines the checkout process by enabling quick transactions without the need for manual entry of payment information. How does Apple Pay benefit buyers on Etsy? Apple Pay enhances the shopping experience for buyers by providing a fast, convenient, and secure checkout option. It simplifies payments, reduces cart abandonment rates, and encourages repeat purchases, making the overall experience smoother. How does Apple Pay benefit sellers on Etsy? For sellers, integrating Apple Pay can lead to higher sales conversions and a broader customer base. It builds trust through enhanced security measures and allows small businesses to compete effectively with larger retailers. https://www.youtube.com/watch?v=ZK0snvNhUHQ How do I set up Apple Pay on my Etsy shop? To enable Apple Pay, log in to your Etsy Shop Manager, go to Payment Settings, toggle the Apple Pay option to “On,” and save your changes. Ensure you meet the necessary requirements for a smooth setup. What are the security features of Apple Pay? Apple Pay uses advanced encryption and tokenization to protect users’ payment information. This robust security approach reassures customers that their data is safe, fostering trust in purchases made on Etsy. How does Apple Pay compare to traditional payment methods? Apple Pay offers a more efficient and faster checkout process than traditional methods like PayPal. It reduces cart abandonment rates and provides a seamless experience, aligning with modern customer expectations for convenience and security. Image Via Envato: Pressmaster, LesiaScotch, Daria_Nipot, ederpaisan This article, "Enhance Your Etsy Shop with Apple Pay for the Web: A Guide to Seamless Transactions" was first published on Small Business Trends View the full article

Low-cost carrier Avelo Airlines has reportedly signed a deal with the Department of Homeland Security’s (DHS) Immigration and Customs Enforcement agency (ICE) to start flying deportation flights from Arizona this May, a move the company’s CEO has acknowledged is controversial, according to the Associated Press. Avelo CEO Andrew Levy said, “we realize this is a sensitive and complicated topic,” but the airline’s flights would be part of a “long-term charter program” to support the DHS’ deportation plans, which would help with expansion and protect jobs. Meanwhile, some upset customers are taking to social media in protest. On Bluesky, one user posted, “Nope. They fly a route I take and it’s closer to home but I’ll travel further and fly American.” Many others used the hashtag “#BoycottAveloAirlines to register their dismay. Fast Company has reached out to Avelo Airlines for comment on the backlash. In addition, more than 4,000 people have signed a Change.org petition to boycott the budget airline until it halts plans to carry out deportation flights. Avelo said it will use three Boeing 737-800 planes out of Mesa Gateway Airport, near Phoenix for those flights. The online Change.org boycott petition was created by New Haven Immigrants Coalition, which is located in the same town as Avelo’s main East Coast airport hub, Tweed New Haven Airport. The AP reported that the city’s Democratic Mayor Justin Elicker has also called Levy and urged him to reconsider the flights. View the full article

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, you’ll learn: How AI-powered tools are changing the way users search—and what that means for your rankings. What it takes to get your content cited by AI assistants like ChatGPT and Perplexity. How brand mentions, structured data, and topical authority play a bigger role in AI visibility. Before the webinar, download this comprehensive ebook our panelists will discuss—it’s packed with insights to strengthen your strategy. This session is designed for SEOs, digital marketers, and brand leaders looking to stay ahead of the curve. Sign up here! View the full article