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Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to use WhatsApp for daily tasks,” the company stated. Putting Users in Control of Business Messages Meta emphasized that people are always in control of their inboxes on WhatsApp. Users can decide how and when they receive messages from businesses through features like message opt-ins. These opt-ins can occur on a business’ website, in-store, or directly on WhatsApp. “We always make it clear to people when they are chatting with a business,” Meta said. Users can block or report businesses at any time, and they are also encouraged to share reasons for blocking a business, such as receiving irrelevant messages or never having signed up for communication. WhatsApp has also introduced a feedback system where users can indicate whether they are interested in messages using “interested” or “not interested” buttons. This functionality applies to content like coupons, product announcements, back-in-stock alerts, or event reminders. Additionally, users can toggle their preferences for these types of messages on or off at any time. Improving Business Messaging Tools Meta has also unveiled new features for businesses, including a paid feature called “business broadcasts” available on the WhatsApp Business app. This new message type is intended to encourage businesses to be more selective and strategic in their communications. To combat message overload, Meta has introduced limits on the number of marketing messages users can receive. The company says the goal is to ensure that messages remain “helpful and expected.” Businesses using the WhatsApp Business Platform are required to use pre-approved message templates that go through a strict review process. These measures are meant to ensure high-quality, relevant, and engaging content. Meta also provides businesses with read-rate metrics to help them refine their messaging frequency. The platform enforces penalties for businesses that violate its policies. “Repeated violations can result in messaging restrictions that gradually increase in duration and severity,” Meta noted. The company refers businesses to its Commerce and Business Policies and product guide for more information. Image: Meta This article, "Meta Details New Tools for Managing Business Chats on WhatsApp" was first published on Small Business Trends View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. A year ago, our company made a bold move. We put up a million dollars in prize money for any of our team members—no matter their role—who came up with transformative ways of using AI to serve our clients. As a health marketing agency, we saw it as our version of the renowned XPRIZE, hoping that this initiative would truly spark meaningful change and inspire us to think bigger for our clients. Full-steam ahead on AI adoption We also looked to history to guide us with instances that showed hesitation was the enemy of progress, and that the greatest risks weren’t in thinking too big—but too small. Take the advent of electricity. When electrification emerged in the late 19th century, it took decades for factories to replace their steam engines. Early adopters simply swapped out steam power for an electric motor, keeping the same layouts and processes. They failed to realize that it was an opportunity to transform workflows and drastically improve efficiencies. They had to go big. Think big. And so did we, now that the AI revolution was at our doorstep. Before we launched the million-dollar contest, we appointed AI coaches to guide our people on the adoption of AI tools. We made them available to anyone looking for help identifying and operational pain points that AI could solve. Our “navigators” offered workshops, one-on-one tutorials, and informal chats on topics like how to offload repetitive tasks, experiment with AI in day-to-day work, or come up with entirely new ways of doing things. Within weeks, we started seeing project managers using AI for resource planning and copywriters testing content drafts. Launching the million-dollar challenge With the gears on AI adoption now turning, we unveiled the million-dollar employee contest inviting anyone, from administrative assistants to senior leaders, to submit an idea on how AI could streamline workflows, address client needs, or enable entirely new product lines. We collected over 500 submissions that touched almost every facet of the business. To get real-world feedback and validation, we assembled a team of senior executive judges from leading life sciences companies like Bristol Myers Squibb, Genentech, Lilly, Novartis, and Pfizer. They evaluated proposals for their feasibility, market differentiation, and potential to transform processes. One of the common threads we took in the winning submissions was how AI can work hand in hand with human expertise. The grand prize-winning submission was both innovative and practical: a pharmaceutical compliance tool that proactively reviews marketing claims as they’re created, reducing review workloads for client medical, regulatory, and legal teams. The tool ensures alignment with FDA guidelines and brand prescribing information, freeing our internal regulatory experts to focus on strategic and relationship-building activities. This human-plus-AI hybrid approach underscored all the winning ideas; several of the ideas we developed into prototypes, including three that have already been rolled out to clients. The electrification of the modern workplace Like in the dawn of the industrial revolution, companies can’t just replace the “steam engines” of existing workflows. The entire system, from how each individual is empowered to use AI to how departments exchange data, has to be reimagined. For any leader looking to accelerate AI adoption, here are five key takeaways from our experience: Start by empowering individuals. Provide accessible tools, navigators, or coaches so anyone can experiment with AI. Bake real incentives into the process. Whether it’s a prize competition, recognition, or special budgets, give employees a reason to step forward with bold ideas. Invest beyond the initial fanfare. Turning concepts into prototypes requires time, resources, and leadership support. It’s not enough to offer a cash prize. Pair AI with human oversight. AI can automate tasks, but sound judgment, ethical and strategic thinking must come from your people. Inspire, don’t mandate. Change management works best when people feel ownership. Show them the potential, then let them drive. Today, AI is integral to our daily operations, enhancing everything from internal communications to client deliverables. Our people didn’t just adopt new tools—they helped reshape our culture. Our challenge showed our people that AI is an amplifier, not a magic bullet. It can handle heavy lifting—scanning data, generating first drafts, and automating mundane processes—so we humans can focus on what truly matters: creativity, empathy, strategic problem solving. It’s exactly how Henry Ford rethought the factory: Once you see the new possibilities, you can’t go back to steam power. Leerom Segal is cofounder and chairman of Klick Health and Klick Applied Sciences. View the full article

Investors take fright with new tariffs on the EU, China and other major trading partners coming into force on WednesdayView the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In today’s shifting political and economic climate, companies are reassessing their commitments to diversity, equity, and inclusion (DEI). Many are pulling back, and in the process, investments in women’s sports—often lumped into DEI initiatives—are being questioned. But treating women’s sports as merely a diversity play misses the mark. This isn’t just about fairness; it’s about smart business and impactful marketing. If companies aren’t scaling back their investments in men’s sports, why on earth would they waver on women’s? The numbers tell a compelling story: Investing in women’s sports delivers strong returns, unlocks valuable new markets, and fosters deep brand loyalty. Simply put, this is a high-growth business opportunity that brands can’t afford to ignore. Audience growth and engagement: A market on fire Women’s sports are experiencing a dramatic surge in audience engagement. This season, NCAA women’s basketball games have drawn record-breaking TV viewership. In only its second season, the Professional Women’s Hockey League (PWHL) has sold out arenas in multiple cities. Unrivaled, the player-founded 3×3 basketball league is attracting serious attention. New leagues in the next wave of sports like volleyball, rugby, and softball are gaining traction and attracting record audiences and investment, proving that the appetite for women’s sports extends far beyond traditional powerhouses like soccer and basketball. Brands that once hesitated to invest in women’s sports are now seeing undeniable evidence of their potential: Ad spending on women’s sports doubled in 2024 alone. Viewership is only part of the story. Fans are showing up in record numbers. The National Women’s Soccer league (NWSL) set an attendance record in 2024, crossing the 2 million attendee mark for the first time ever and enjoying a 44% increase over 2023, and WNBA teams are seeing unprecedented ticket demand—with new franchise the Golden State Valkyries securing 20,000 season ticket deposits months ahead of its inaugural season. Digital engagement is booming, with social media interactions around women’s sports stars rivaling, and in some cases exceeding, those of their male counterparts. In other words, the audience is not just present—they’re deeply engaged, captivated by the athletes, and hungry for more content. Brands that invest now will build meaningful connections with this fast-growing fan base. Numbers don’t lie The financial case for investing in women’s sports is equally compelling. Sponsorship dollars and media rights valuations are climbing, yet many assets remain undervalued. Brands that have made early, meaningful commitments—Nike, Ally Financial, Gainbridge, e.l.f. Beauty—are already reaping the benefits. They’re not just seeing strong returns; they’re earning consumer goodwill that translates to long-term brand affinity and loyalty. Previous Parity research has proven that women athletes hold significantly more sway than other public figures, making them a powerful marketing force. Case in point: Women’s sports fans are 2.8 times more likely to buy a product or service recommended by a woman athlete than by any other kind of influencer. Despite rising values, women’s sports still offer an incredible arbitrage opportunity. Consider this: a $20,000 sponsorship in women’s sports can be life-changing for many professional female athletes, providing essential funding for training, travel, and career longevity. In contrast, that same investment in a major men’s sport may not move the needle. For brands looking to maximize impact while optimizing their budgets, women’s sports present a unique, high-value opportunity. A loyal and underserved fan base Fans of women’s sports aren’t just passive observers—they’re highly engaged, deeply loyal, and eager to support brands that support their teams and athletes. Last fall, a brand sponsor I spoke with made the same promotional offer to fans at both an NWSL game and an NHL game, two leagues where they sponsor teams. Despite the men’s hockey game having higher attendance, the offer saw a 300% higher redemption rate at the women’s soccer match. Numerous studies show that women’s sports fans have a higher propensity to recall and purchase from brands that invest in the space. Yet, compared to men’s sports, the market remains significantly under-monetized. Talk about a missed opportunity. Brands that authentically commit to women’s sports gain access to a passionate, growing audience that has been overlooked for too long. Companies that act now will build lasting loyalty among this engaged consumer base. Women’s sports should be a core investment, not a side initiative There’s a fundamental question brands need to ask themselves: If they aren’t pulling back on men’s sports, why should they pull back on women’s? The truth is, sports—whether men’s or women’s—drive culture, commerce, and community. Investments in women’s sports should not be framed as philanthropy or secondary initiatives; they are an essential and lucrative part of a brand’s sports marketing portfolio. History has shown that sports have the power to shape cultural narratives and influence consumer behavior. Women’s sports are no exception. The brands that treat women’s sports as core investments, rather than side projects, will see the benefits from increased visibility, consumer trust, and revenue. The risk of falling behind Brands that retreat from women’s sports now risk losing their early-mover advantage. Momentum is building, and consumers are taking notice of which companies are committed for the long haul. In fact, 50% of U.S. adults believe brands aren’t investing enough in women’s sports. Companies that scale back now may struggle to regain credibility with fans and athletes alike. Savvy brands recognize this moment as an inflection point—a chance to deepen, not reduce, their investment. Those that stay the course and work to balance historically male-dominated partnership portfolios will not only contribute to the continued growth of women’s sports but will also solidify their position as industry leaders in a rapidly expanding and lucrative market. Leela Srinivasan is the CEO of Parity. View the full article

Sir Keir Starmer to confirm Universal visitor attraction that will bring an estimated £50bn boost for the economyView the full article

US stocks resume sell-off as traders fret over tariffsView the full article

Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings. The post Google Merchant Center Updates: Changes For Online Sellers appeared first on Search Engine Journal. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we work is changing. Artificial intelligence is rapidly transforming the workplace, automating tasks, creating new efficiencies, and helping us accomplish more across virtually all industries. In this environment, new hiring strategies based on evaluating a candidate’s full skillset—including their ability to problem-solve, think creatively, and adapt rather than solely relying on their college degree—are becoming essential for companies and organizations that want to find and retain the best talent. For the 62% of American workers who do not have university degrees, skills-based hiring strategies can offer the opportunity to build thriving careers in industries that traditionally had their doors closed.  AI has the potential to democratize these opportunities, helping to dismantle barriers to employment to close the opportunity gap. The benefits of skills as a new currency of work Focusing on skills-based hiring benefits individuals, businesses, nonprofits, and society as a whole. I’ve worked closely with many workforce development nonprofits, and it’s clear that when we have a narrow focus on college degrees, many skilled workers get left behind. Recent Workday research indicates that 51% of business leaders have significant concerns about a looming talent shortage. This research also shows that 81% of leaders believe skills-based strategies will give them a competitive advantage and will drive economic growth by improving productivity, innovation, and organizational agility. In fact, hiring for skills has been found to be five times more predictive of positive job performance than hiring for education, and two and a half times more predictive than hiring for past work experience. The role of AI in democratizing skills-based hiring AI will play a crucial role in helping organizations make this transition to a skills-driven workforce. There are many AI-powered platforms available that can support skills-based hiring and internal talent mobility by identifying strengths and assessing candidates based on their demonstrated abilities, ensuring a more equitable evaluation process. AI-powered skills assessments can level the playing field by focusing on demonstrated abilities rather than pedigree, and prioritizing skills over subjective evaluations within hiring teams. By removing unconscious bias in resume screening and candidate selection, AI can help ensure equal access to opportunities. AI can also analyze vast datasets and reveal hidden patterns of bias, identify skills gaps, and more. Once hiring managers and recruiters begin to widen their applicant criteria by using skills-based hiring methods, their businesses will benefit. For example, research shows that those who are hired on the basis of skills have, on average, a 9% longer tenure than traditional hires, saving companies money spent on turnover and backfilling. According to LinkedIn data, employers who hire based on skills are 60% more likely to find successful talent than those who do not. This is an area where AI can really be used for social good while simultaneously benefitting the hiring organization, as it can make a huge difference in how organizations find and retain talent in an efficient and effective way. The role of nonprofits Workforce development programs are at the forefront of the skills-first movement. These nonprofits play a vital role in equipping job seekers with the skills needed to thrive in today’s tech-enabled economy and connecting them with employment opportunities. They’re also leveraging AI’s power to scale their efforts and reach more people in need. Opportunity@Work strives to increase awareness and opportunities for STARs, workers who are skilled through alternative routes, such as community colleges, short-term training programs, certifications, self-directed online learning, and previous work experience in different fields. They use an AI integration that improves skills matching for job seekers and managers alike, making results more relevant and less biased. Another nonprofit making AI strides is the Society for Human Resource Management, which is launching a Skills-First Center of Excellence, utilizing an AI-based skills advisor. AI can be a powerful tool for personalizing learning experiences, identifying skills gaps, and swiftly connecting workers to the right job opportunities. AI can help cultivate human potential While technical skills like digital fluency are important, new Workday research also shows that the uniquely human skills of relationship building, empathy, conflict resolution, and ethical decision making are all critical for success, especially in an AI-driven economy. AI is now empowering us to recognize and cultivate human potential in ways never before imagined. By championing skills-based hiring, we’re not just filling job openings; we’re unlocking pathways to fulfilling careers and building a more prosperous future for all. Let’s harness the power of AI to help foster innovation and build a world where every person and business has the chance to thrive. Carrie Varoquiers is the chief philanthropy officer at Workday. View the full article

Weak demand at auction of three-year government debt heightens investors’ angstView the full article

Bills and bonds and Treasury basis trades, oh my!View the full article

Google Search Console's new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search Engine Journal. View the full article

Vacating the judgment would set a dangerous precedent for new administrations to roll back unfavorable rulings, the National Fair Housing Alliance argued. View the full article

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also fell eight points from February’s near-record high, landing at 96. Taxes and Labor Quality Top Business Concerns Eighteen percent of small business owners identified taxes as their single most important problem in March, a two-point increase from February and the highest percentage since November 2021. Labor quality remains the top concern, cited by 19% of owners, unchanged from the previous month. Other top concerns included inflation and labor costs. Sixteen percent of owners cited inflation as their primary problem, while 11% pointed to labor costs—down one point from February. Expectations and Hiring Trends Weaken The share of owners expecting better business conditions dropped sharply, falling 16 points to a net negative 21% (seasonally adjusted). This marks the third straight month of declining expectations and represents the largest single-month drop since December 2020. A net 3% of owners expect higher real sales volumes, down 11 points from February, while a net negative 11% reported higher nominal sales over the past three months—the best reading since March 2024. Hiring trends also reflect these cautious expectations. Forty percent of owners reported job openings they couldn’t fill, up two points from February. Of the 53% attempting to hire in March, 87% said they found few or no qualified applicants. Plans to create new jobs over the next three months fell to a net 12%, down three points. Profit and Pricing Pressures Persist The net percentage of owners raising average selling prices fell by six points to 26% (seasonally adjusted), marking the largest monthly decline since December 2022. Still, 30% plan to increase prices in the coming months—the highest reading since March 2024. Profit trends remain weak, with a net negative 28% reporting positive profit trends, four points worse than February. Among those with lower profits, 35% cited weaker sales, 18% seasonal changes, 11% material costs, and 8% labor costs. Higher profits were attributed to stronger sales (55%), seasonal factors (16%), and increased selling prices (11%). Capital Spending and Credit Conditions Fifty-nine percent of small business owners reported capital outlays in the past six months. Of those, 43% purchased new equipment, 27% bought vehicles, and 16% upgraded facilities. Thirteen percent spent on new fixtures or furniture, and 5% acquired new buildings or land. Planned capital spending is up slightly, with 21% expecting to make outlays in the next six months, a two-point increase from February. Access to credit appears to be tightening. A net 6% of owners reported their last loan was harder to obtain, up four points from February—the largest jump since September 2023. Twenty-eight percent reported borrowing regularly, and 4% said they paid a higher rate on their most recent loan. Expansion Sentiment Softens Only 9% of small business owners said it is a good time to expand, down three points from the previous month. When assessing the overall health of their business, 11% rated it “excellent,” 53% “good,” 31% “fair,” and 4% “poor.” This article, "Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty" was first published on Small Business Trends View the full article

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also fell eight points from February’s near-record high, landing at 96. Taxes and Labor Quality Top Business Concerns Eighteen percent of small business owners identified taxes as their single most important problem in March, a two-point increase from February and the highest percentage since November 2021. Labor quality remains the top concern, cited by 19% of owners, unchanged from the previous month. Other top concerns included inflation and labor costs. Sixteen percent of owners cited inflation as their primary problem, while 11% pointed to labor costs—down one point from February. Expectations and Hiring Trends Weaken The share of owners expecting better business conditions dropped sharply, falling 16 points to a net negative 21% (seasonally adjusted). This marks the third straight month of declining expectations and represents the largest single-month drop since December 2020. A net 3% of owners expect higher real sales volumes, down 11 points from February, while a net negative 11% reported higher nominal sales over the past three months—the best reading since March 2024. Hiring trends also reflect these cautious expectations. Forty percent of owners reported job openings they couldn’t fill, up two points from February. Of the 53% attempting to hire in March, 87% said they found few or no qualified applicants. Plans to create new jobs over the next three months fell to a net 12%, down three points. Profit and Pricing Pressures Persist The net percentage of owners raising average selling prices fell by six points to 26% (seasonally adjusted), marking the largest monthly decline since December 2022. Still, 30% plan to increase prices in the coming months—the highest reading since March 2024. Profit trends remain weak, with a net negative 28% reporting positive profit trends, four points worse than February. Among those with lower profits, 35% cited weaker sales, 18% seasonal changes, 11% material costs, and 8% labor costs. Higher profits were attributed to stronger sales (55%), seasonal factors (16%), and increased selling prices (11%). Capital Spending and Credit Conditions Fifty-nine percent of small business owners reported capital outlays in the past six months. Of those, 43% purchased new equipment, 27% bought vehicles, and 16% upgraded facilities. Thirteen percent spent on new fixtures or furniture, and 5% acquired new buildings or land. Planned capital spending is up slightly, with 21% expecting to make outlays in the next six months, a two-point increase from February. Access to credit appears to be tightening. A net 6% of owners reported their last loan was harder to obtain, up four points from February—the largest jump since September 2023. Twenty-eight percent reported borrowing regularly, and 4% said they paid a higher rate on their most recent loan. Expansion Sentiment Softens Only 9% of small business owners said it is a good time to expand, down three points from the previous month. When assessing the overall health of their business, 11% rated it “excellent,” 53% “good,” 31% “fair,” and 4% “poor.” This article, "Small Business Optimism Drops Below Historical Average Amid Policy Uncertainty" was first published on Small Business Trends View the full article

According to the Center for Biological Diversity, climate change is projected to cause the extinction of over a third of the species of plants and animals in the world in 25 years. But scientists at genetics laboratory Colossal Biosciences are claiming that they may have a solution—one that has now resulted in the birth of the first dire wolves in over 10,000 years. Colossal’s website proclaims the lab to be the world’s only company working on “de-extinction,” which it defines as “the process of generating an organism that both resembles and is genetically similar to an extinct species by resurrecting its lost lineage of core genes; engineering natural resistances; and enhancing adaptability that will allow it to thrive in today’s environment of climate change, dwindling resources, disease and human interference.” Breakthroughs have seemed promising so far. In March, it introduced the world to the first ever woolly mice, a stepping stone to the larger goal of eventually bringing back the woolly mammoth. Now, Colossal has announced that it’s brought back the dire wolf. Male dire wolf pups Romulus and Remus were born six months ago and were followed by female pup Khaleesi three months later. A statement from Colossal CEO Ben Lamm explained that scientists at Colossal began the process of reconstructing the species by analyzing the “DNA from a 13,000 year old tooth and a 72,000 year old skull.” Comparing the dire wolf DNA to the DNA of its cousin, the grey wolf, the scientists pinpointed 20 differences in 14 genes that caused what they determined to be the most distinguishing features. And by manipulating DNA in the nuclei of endothelial progenitor cells (EPCs) from grey wolves using CRISPR technology, they could cause the pups to express traits such as a white coat or a larger and stronger body, or change the sound of their howl. The scientists then extracted the edited nuclei and inserted them into denucleated grey wolf egg cells. Those egg cells were then placed in the wombs of a couple of dogs, eventually leading to the births of Romulus, Remus, and later, Khaleesi. At six months old, Romulus and Remus are already four feet long and 80 lbs and have the potential to reach six feet long and 150 lbs. That is around 50 lbs heavier than the average male grey wolf. All three pups are a bright, snowy white. But while the pups certainly look the part, many are skeptical about whether the dire wolf has actually been resurrected. A research paper on the lineage of dire wolves published in the leading science journal Nature states that “dire wolves were a highly divergent lineage that split from living canids around 5.7 million years ago.” In other words, the last common ancestor between grey wolves and dire wolves lived around 5.7 million years ago. To put that in context, humans were thought to have evolved only around 315,000 years ago. In fact, the researchers found that grey wolves were more genetically similar to African wild dogs than they were to dire wolves. The paper mentions that one hypothesis for why the two species seem to have similar features is not based on actual genetic similarity, but convergent evolution, a process where species that are not closely related to each other evolve similar traits to respond to similar ecological pressures. This is the same reason why sharks, a type of fish, and dolphins, which are mammals, evolved to have similar body shapes. Beth Shapiro, chief scientific officer at Colossal, said in an interview with NewScientist that grey wolves and dire wolves share 99.5% of their DNA. However, in the context of the grey wolf genome having over 2.4 billion base pairs, that 0.5% difference actually suggests a difference of over 12 million base pairs. Can Colossal really argue, then, that it brought back the dire wolf species with only 20 modifications? In fact, Shapiro argued, how we define species is quite arbitrary. “Species concepts are human classification systems, and everybody can disagree and everyone can be right . . . We are using the morphological species concept and saying, ‘if they look like this animal, then they are the animal.'” View the full article

Wholesale firm Ardri's acquisition of The Lending Shop comes after the company installed a mortgage industry veteran as its new president earlier this year. View the full article

Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing customers with a modern and efficient payment option without complex configurations. Improved Customer Loyalty: A seamless and secure shopping experience encourages repeat purchases, helping sellers build long-term relationships with their customers. Etsy is transforming the way you shop online, and with the introduction of Apple Pay for the web, it’s making your purchasing experience smoother than ever. Imagine effortlessly completing your transactions with just a tap on your device. This integration not only enhances convenience but also boosts security, ensuring your sensitive information stays protected. As a seller or buyer on Etsy, understanding how to leverage Apple Pay can elevate your shopping experience. You’ll find it easier to support your favorite artisans while enjoying a seamless checkout process. Dive into the world of Etsy and discover how Apple Pay can simplify your online shopping adventures. Overview of Etsy Apple Pay for the Web Etsy’s integration of Apple Pay for web transactions significantly enhances the shopping experience for both small businesses and customers. You can offer your customers a seamless checkout process that prioritizes security and convenience. Apple Pay allows buyers to make purchases with just a tap, reducing cart abandonment rates. For your retail business, accepting Apple Pay opens access to a broader customer base, including those who prefer mobile wallets. Implementing this payment option can lead to higher sales conversions, as customers value quick and secure transactions. Utilizing Apple Pay also builds trust, as it provides additional layers of security with each transaction. Small businesses on Etsy gain the advantage of competing with larger retailers by adopting modern payment technologies. Integrating Apple Pay not only improves customer satisfaction but also reflects your commitment to providing a contemporary shopping experience. Benefits of Using Apple Pay on Etsy Utilizing Apple Pay on Etsy provides significant advantages for small business owners and their customers. This payment option enhances the shopping experience while addressing the needs of both parties effectively. Convenience and Speed Convenience defines online shopping, and Apple Pay delivers just that. You can complete transactions quickly using your Apple device without manually entering payment information. This speed lowers the chances of cart abandonment, leading to higher conversion rates for your retail business. Buyers appreciate a streamlined checkout process, which promotes repeat purchases and builds customer loyalty. Security Features Security remains a top concern for online shoppers. Apple Pay prioritizes this aspect with advanced encryption and tokenization methods. You can reassure your customers that their payment information stays secure during transactions. This commitment to security fosters trust in your retail business, encouraging more consumers to complete their purchases confidently. By providing a safe checkout experience, you position your Etsy shop as a reliable option for customers. How to Set Up Apple Pay on Etsy Setting up Apple Pay on Etsy enhances your online shop’s convenience and security. By integrating this payment option, you improve the shopping experience for your customers, which is essential for small businesses in a competitive retail environment. Requirements for Users To use Apple Pay on Etsy, ensure your customers possess the following: Compatible Device: Customers need an iPhone, iPad, or Mac that supports Apple Pay. Updated Software: Devices must run the latest version of iOS or macOS. Apple Pay Setup: Customers should set up Apple Pay in their device settings, linking it to a valid payment method. Etsy Account: A registered Etsy account is necessary for completing purchases using Apple Pay. Steps to Enable Apple Pay Follow these steps to enable Apple Pay on your Etsy shop: Access Your Shop Manager: Log in to your Etsy account and navigate to the Shop Manager. Go to Payment Settings: Click on “Finances” and select “Payment Settings” from the dropdown menu. Enable Apple Pay: Locate the Apple Pay option and toggle it to “On.” This allows customers to choose Apple Pay at checkout. Save Changes: Confirm your selections and save the changes to activate Apple Pay. By implementing these steps, you streamline the checkout process, making it easier for customers to complete their purchases—ultimately benefiting your small business. Shopping Experience with Etsy Apple Pay Etsy’s integration of Apple Pay streamlines the shopping experience for both buyers and sellers. This payment method simplifies transactions, making it easier for small businesses to cater to their customers. User Interface and Navigation You’ll notice that Apple Pay offers an intuitive user interface. The checkout process becomes straightforward, requiring minimal clicks to finalize purchases. Customers select Apple Pay at checkout, authenticate their identity with Face ID or Touch ID, and confirm the payment. This seamless navigation minimizes friction, encouraging customers to complete their transactions without delays. For small business owners, a smooth user experience translates to increased sales and customer satisfaction. Comparison with Other Payment Methods Apple Pay stands out compared to traditional payment methods. Unlike credit cards that require manual entry of details, Apple Pay leverages stored payment information, speeding up the checkout process. This efficiency is critical for small businesses aiming to reduce cart abandonment rates. In contrast, while PayPal offers similar functionality, Apple Pay integrates directly into the checkout page, providing a more cohesive shopping experience. You’ll find that by implementing Apple Pay, your retail business can keep pace with customer expectations for convenience and security, ultimately fostering loyalty and encouraging repeat purchases. Conclusion Embracing Apple Pay on Etsy transforms your shopping experience into one that’s faster and more secure. By simplifying the checkout process you not only enhance convenience but also build trust with your customers. This integration empowers small businesses like yours to compete effectively in the marketplace. With a seamless interface and advanced security features Apple Pay encourages more purchases and fosters customer loyalty. As you set up this payment option in your shop you’re taking a significant step toward modernizing your business. Ultimately adopting Apple Pay can lead to increased sales and a satisfied customer base ready to support your unique offerings. Frequently Asked Questions What is Apple Pay on Etsy? Apple Pay is a payment method available on Etsy that allows customers to securely make online purchases using their Apple devices. It streamlines the checkout process by enabling quick transactions without the need for manual entry of payment information. How does Apple Pay benefit buyers on Etsy? Apple Pay enhances the shopping experience for buyers by providing a fast, convenient, and secure checkout option. It simplifies payments, reduces cart abandonment rates, and encourages repeat purchases, making the overall experience smoother. How does Apple Pay benefit sellers on Etsy? For sellers, integrating Apple Pay can lead to higher sales conversions and a broader customer base. It builds trust through enhanced security measures and allows small businesses to compete effectively with larger retailers. https://www.youtube.com/watch?v=ZK0snvNhUHQ How do I set up Apple Pay on my Etsy shop? To enable Apple Pay, log in to your Etsy Shop Manager, go to Payment Settings, toggle the Apple Pay option to “On,” and save your changes. Ensure you meet the necessary requirements for a smooth setup. What are the security features of Apple Pay? Apple Pay uses advanced encryption and tokenization to protect users’ payment information. This robust security approach reassures customers that their data is safe, fostering trust in purchases made on Etsy. How does Apple Pay compare to traditional payment methods? Apple Pay offers a more efficient and faster checkout process than traditional methods like PayPal. It reduces cart abandonment rates and provides a seamless experience, aligning with modern customer expectations for convenience and security. Image Via Envato: Pressmaster, LesiaScotch, Daria_Nipot, ederpaisan This article, "Enhance Your Etsy Shop with Apple Pay for the Web: A Guide to Seamless Transactions" was first published on Small Business Trends View the full article

Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing customers with a modern and efficient payment option without complex configurations. Improved Customer Loyalty: A seamless and secure shopping experience encourages repeat purchases, helping sellers build long-term relationships with their customers. Etsy is transforming the way you shop online, and with the introduction of Apple Pay for the web, it’s making your purchasing experience smoother than ever. Imagine effortlessly completing your transactions with just a tap on your device. This integration not only enhances convenience but also boosts security, ensuring your sensitive information stays protected. As a seller or buyer on Etsy, understanding how to leverage Apple Pay can elevate your shopping experience. You’ll find it easier to support your favorite artisans while enjoying a seamless checkout process. Dive into the world of Etsy and discover how Apple Pay can simplify your online shopping adventures. Overview of Etsy Apple Pay for the Web Etsy’s integration of Apple Pay for web transactions significantly enhances the shopping experience for both small businesses and customers. You can offer your customers a seamless checkout process that prioritizes security and convenience. Apple Pay allows buyers to make purchases with just a tap, reducing cart abandonment rates. For your retail business, accepting Apple Pay opens access to a broader customer base, including those who prefer mobile wallets. Implementing this payment option can lead to higher sales conversions, as customers value quick and secure transactions. Utilizing Apple Pay also builds trust, as it provides additional layers of security with each transaction. Small businesses on Etsy gain the advantage of competing with larger retailers by adopting modern payment technologies. Integrating Apple Pay not only improves customer satisfaction but also reflects your commitment to providing a contemporary shopping experience. Benefits of Using Apple Pay on Etsy Utilizing Apple Pay on Etsy provides significant advantages for small business owners and their customers. This payment option enhances the shopping experience while addressing the needs of both parties effectively. Convenience and Speed Convenience defines online shopping, and Apple Pay delivers just that. You can complete transactions quickly using your Apple device without manually entering payment information. This speed lowers the chances of cart abandonment, leading to higher conversion rates for your retail business. Buyers appreciate a streamlined checkout process, which promotes repeat purchases and builds customer loyalty. Security Features Security remains a top concern for online shoppers. Apple Pay prioritizes this aspect with advanced encryption and tokenization methods. You can reassure your customers that their payment information stays secure during transactions. This commitment to security fosters trust in your retail business, encouraging more consumers to complete their purchases confidently. By providing a safe checkout experience, you position your Etsy shop as a reliable option for customers. How to Set Up Apple Pay on Etsy Setting up Apple Pay on Etsy enhances your online shop’s convenience and security. By integrating this payment option, you improve the shopping experience for your customers, which is essential for small businesses in a competitive retail environment. Requirements for Users To use Apple Pay on Etsy, ensure your customers possess the following: Compatible Device: Customers need an iPhone, iPad, or Mac that supports Apple Pay. Updated Software: Devices must run the latest version of iOS or macOS. Apple Pay Setup: Customers should set up Apple Pay in their device settings, linking it to a valid payment method. Etsy Account: A registered Etsy account is necessary for completing purchases using Apple Pay. Steps to Enable Apple Pay Follow these steps to enable Apple Pay on your Etsy shop: Access Your Shop Manager: Log in to your Etsy account and navigate to the Shop Manager. Go to Payment Settings: Click on “Finances” and select “Payment Settings” from the dropdown menu. Enable Apple Pay: Locate the Apple Pay option and toggle it to “On.” This allows customers to choose Apple Pay at checkout. Save Changes: Confirm your selections and save the changes to activate Apple Pay. By implementing these steps, you streamline the checkout process, making it easier for customers to complete their purchases—ultimately benefiting your small business. Shopping Experience with Etsy Apple Pay Etsy’s integration of Apple Pay streamlines the shopping experience for both buyers and sellers. This payment method simplifies transactions, making it easier for small businesses to cater to their customers. User Interface and Navigation You’ll notice that Apple Pay offers an intuitive user interface. The checkout process becomes straightforward, requiring minimal clicks to finalize purchases. Customers select Apple Pay at checkout, authenticate their identity with Face ID or Touch ID, and confirm the payment. This seamless navigation minimizes friction, encouraging customers to complete their transactions without delays. For small business owners, a smooth user experience translates to increased sales and customer satisfaction. Comparison with Other Payment Methods Apple Pay stands out compared to traditional payment methods. Unlike credit cards that require manual entry of details, Apple Pay leverages stored payment information, speeding up the checkout process. This efficiency is critical for small businesses aiming to reduce cart abandonment rates. In contrast, while PayPal offers similar functionality, Apple Pay integrates directly into the checkout page, providing a more cohesive shopping experience. You’ll find that by implementing Apple Pay, your retail business can keep pace with customer expectations for convenience and security, ultimately fostering loyalty and encouraging repeat purchases. Conclusion Embracing Apple Pay on Etsy transforms your shopping experience into one that’s faster and more secure. By simplifying the checkout process you not only enhance convenience but also build trust with your customers. This integration empowers small businesses like yours to compete effectively in the marketplace. With a seamless interface and advanced security features Apple Pay encourages more purchases and fosters customer loyalty. As you set up this payment option in your shop you’re taking a significant step toward modernizing your business. Ultimately adopting Apple Pay can lead to increased sales and a satisfied customer base ready to support your unique offerings. Frequently Asked Questions What is Apple Pay on Etsy? Apple Pay is a payment method available on Etsy that allows customers to securely make online purchases using their Apple devices. It streamlines the checkout process by enabling quick transactions without the need for manual entry of payment information. How does Apple Pay benefit buyers on Etsy? Apple Pay enhances the shopping experience for buyers by providing a fast, convenient, and secure checkout option. It simplifies payments, reduces cart abandonment rates, and encourages repeat purchases, making the overall experience smoother. How does Apple Pay benefit sellers on Etsy? For sellers, integrating Apple Pay can lead to higher sales conversions and a broader customer base. It builds trust through enhanced security measures and allows small businesses to compete effectively with larger retailers. https://www.youtube.com/watch?v=ZK0snvNhUHQ How do I set up Apple Pay on my Etsy shop? To enable Apple Pay, log in to your Etsy Shop Manager, go to Payment Settings, toggle the Apple Pay option to “On,” and save your changes. Ensure you meet the necessary requirements for a smooth setup. What are the security features of Apple Pay? Apple Pay uses advanced encryption and tokenization to protect users’ payment information. This robust security approach reassures customers that their data is safe, fostering trust in purchases made on Etsy. How does Apple Pay compare to traditional payment methods? Apple Pay offers a more efficient and faster checkout process than traditional methods like PayPal. It reduces cart abandonment rates and provides a seamless experience, aligning with modern customer expectations for convenience and security. Image Via Envato: Pressmaster, LesiaScotch, Daria_Nipot, ederpaisan This article, "Enhance Your Etsy Shop with Apple Pay for the Web: A Guide to Seamless Transactions" was first published on Small Business Trends View the full article

Low-cost carrier Avelo Airlines has reportedly signed a deal with the Department of Homeland Security’s (DHS) Immigration and Customs Enforcement agency (ICE) to start flying deportation flights from Arizona this May, a move the company’s CEO has acknowledged is controversial, according to the Associated Press. Avelo CEO Andrew Levy said, “we realize this is a sensitive and complicated topic,” but the airline’s flights would be part of a “long-term charter program” to support the DHS’ deportation plans, which would help with expansion and protect jobs. Meanwhile, some upset customers are taking to social media in protest. On Bluesky, one user posted, “Nope. They fly a route I take and it’s closer to home but I’ll travel further and fly American.” Many others used the hashtag “#BoycottAveloAirlines to register their dismay. Fast Company has reached out to Avelo Airlines for comment on the backlash. In addition, more than 4,000 people have signed a Change.org petition to boycott the budget airline until it halts plans to carry out deportation flights. Avelo said it will use three Boeing 737-800 planes out of Mesa Gateway Airport, near Phoenix for those flights. The online Change.org boycott petition was created by New Haven Immigrants Coalition, which is located in the same town as Avelo’s main East Coast airport hub, Tweed New Haven Airport. The AP reported that the city’s Democratic Mayor Justin Elicker has also called Levy and urged him to reconsider the flights. View the full article

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, you’ll learn: How AI-powered tools are changing the way users search—and what that means for your rankings. What it takes to get your content cited by AI assistants like ChatGPT and Perplexity. How brand mentions, structured data, and topical authority play a bigger role in AI visibility. Before the webinar, download this comprehensive ebook our panelists will discuss—it’s packed with insights to strengthen your strategy. This session is designed for SEOs, digital marketers, and brand leaders looking to stay ahead of the curve. Sign up here! View the full article

Google has released its April 2025 Android Security Bulletin, which includes patches for 62 vulnerabilities affecting Android devices. Two of the fixes address critical zero-day flaws that may have been exploited in "limited, targeted" attacks, according to Google. Zero-days are security vulnerabilities that are exploited before the software developer can identify the flaw and issue a patch. The security update for April includes fixes for a range of issues, many of which elevation of privilege flaws, as well as vulnerabilities with Qualcomm, MediaTek, Arm, and Imagination Technologies components. Two serious exploitsOne of the zero-day exploits (labeled CVE-2024-53197) is an elevation of privilege flaw in the Linux kernel's USB-audio driver for ALSA Devices. According to Bleeping Computer, this vulnerability was identified by Amnesty International's Security Lab in 2024 as part of a chain—along with one flaw fixed in February and another in March—used by Serbian police to target activists. The other zero-day (labeled CVE-2024-53150) is an information disclosure vulnerability in the Android kernel that permits local attackers to gain access to data without the device user's input. If you're an Android user, you should be sure your device is up to date with this latest patch. How to update your AndroidGoogle issues patches for both its Pixel phones and the core Android Open Source Project (AOSP) code and gives manufacturers of other devices—like Samsung, Motorola, and Nokia—advance notice so they can push updates around the same time. If you have an Android, you should get a notification to install an update when one is available. You can also go to About phone or About tablet > Android version to ensure your device is up to date and check your update status (under System > Software update or System update). If a patch is required, follow the prompts to download and install updates. Any device running Android 10 or later may receive both security updates and Google Play system updates. This round of patches applies to AOSP versions 13, 14, and 15 and is split into two parts, the most recent of which is dated 2025-04-05. View the full article

Computer-driven asset manager’s institutional equity strategy down 8% in AprilView the full article

WordPress contributor cutbacks are slowing progress on new features and improvements users would otherwise see throughout the year The post WordPress Contributor Cutbacks Cause Core Development To Stall appeared first on Search Engine Journal. View the full article

Deregulation at the federal and state levels could open the door to a potential boom in housing supply, HUD Secretary Scott Turner said Tuesday. View the full article

Getting work done today seems to require dozens of different apps, tools, and platforms. But when you’re bouncing around from HubSpot to Gitlab to Jira to Mailchimp, you might start feeling more frazzled than super-productive. That’s where no-code workflow automation comes in. With this software, you can get your daily processes running automatically, and put all your apps in communication with each other. This can be extremely useful if you need to work cross-functionally with multiple departments It’s a way to get your tech working for you — no coding skills required! Here are 10 great tools to get you started on your automation journey. Unito Kissflow Zapier Cflow Outfunnel Pipefy Make Workato Whalesync Process Street Unito: No-code workflow automation with two-way sync Most other integration tools, like Zapier, use trigger-based automation that only works one way. By contrast, all of Unito’s integrations work both ways. Automatic, bidirectional syncing means that when selected information in one tool changes, any app it’s integrated with syncs automatically. The most recent data from project management apps like Trello or Asana shows up in whatever other tools your team prefers, in real time, according to rules you choose. Changes in one app automate across your entire stack, saving time and keeping everyone on the same page. That means you can work across tools without time-intensive manual processes like managing exports and copying and pasting data. It’s a huge step up in efficiency and value. That’s why this workflow management software is used by organizations like Tesla, Netflix, Harvard, and Uber. Best for Building a true two-way sync between project management apps, reporting tools, spreadsheets, and more, so data in all tools is automatically updated as you work. Key features True 2-way sync, which creates two-way relationships between work items and keeps everything up to date without code or setting up multiple automations. Automated field mappings, which ensure that data always goes to the right place, no matter how different the tools you pair are. Robust rules, allowing you to control which work items get synced between tools as well as automating actions like status changes and assigning tasks. Use cases IT service management Project management Account management Marketing reporting Drawbacks Unito offers integrations with Hubspot, Jira, Mailchimp, Pipedrive, and many more. While we’re adding new integrations all the time, we currently integrate with 30+ apps. These integrations cover database reporting tools, CRMs, project management tools, and more. Some of our competitors support a broader range of tools, but they rarely offer the same depth as Unito integrations. Kissflow: Best no-code automation tool for operations Kissflow’s top no-code workflow automation tool makes handling business processes a breeze, offering a no-code solution perfect for any team, big or small. Enhance business operations by automating tasks and diving deep into analytics without breaking a sweat. With Kissflow, you get to play around with a custom user interface, easy integrations, and a smart form builder. It’s all about simplifying things, from heatmaps for quick decisions to secure custom access. Whether automating workflows, developing apps with little to no code, or managing cases efficiently, Kissflow is your go-to for stepping up your operational game and smoothly sailing through digital transformation. Pricing Kissflow offers a Basic subscription plan starting at $1,500 per month, along with custom-priced enterprise options to meet specific needs. Drawbacks Kissflow focuses on simplifying workflow automation and process optimization, opting not to include Robotic Process Automation (RPA), Business Process Model Notation (BPMN), or process mining in its suite of features. Zapier: Jack-of-all-trades workflow automation software Zapier aims to make your life easier by connecting all the apps you need to do your job. Zapier is all about integrations, allowing you to automate workflows across more than 4,000 different web apps. You can set up ‘if X, then do Y’-style dependencies across apps like Slack, Mailchimp, Airtable, and literally thousands more. It’s an example of the best-known no-code workflow automation software on the market. Use Zapier to cut down on the repetitive, boring tasks that eat into your team’s workday. Pricing Zapier does offer a free plan, but its functionality is pretty limited. Paid plans are charged monthly, starting at a certain number of tasks, and scaling up as they increase. The Professional plan starts at $29.99 a month for 750 monthly tasks, scaling up to $5,099 for 2 million monthly tasks. The Team plan starts at $103.50 a month for 2,000 monthly tasks, scaling up to $5,999 for 2 million monthly tasks. Zapier also offers custom Enterprise plans, though you’ll have to reach out to their sales team to get a quote. Drawbacks Zapier doesn’t offer mobile apps, so you won’t be able to control automations from your phone. And as we mentioned, the functionality of their free plan isn’t great. You only get 5, single-step automated workflows (which they call Zaps). How does Zapier measure up? Zapier is easily one of the most popular workflow automation solutions out there, but how does it measure up against some of its competitors? We break down the differences between Zapier and some of its top competitors here: Zapier vs. Make Zapier vs. IFTTT Zapier vs. Unito The best Zapier alternatives Cflow: No-Code cloud BPM Workflow Automation Platform Cflow is a versatile workflow automation platform that can build workflows from the ground up with a convenient-to-use visual workflow builder. Deep customization capabilities in Cflow allow for the automation of all types of business workflows. With Cflow, you can create process workflows from scratch without having to write even a single line of code. Top 5 compelling reasons why you should consider Cflow: Flexible approvals: Approve without a user license with the public forms feature. Sophisticated rules engine: Your business, your rules. Enjoy deep customization with a user-friendly interface. Digital document management: End paper-based work by digitizing important task documents. Email notifications: Never miss a task deadline with automated email alerts and notifications. Secure data: Best-in-class data encryption and security for your business data. Pricing Flexible and transparent pricing plans – the Happy Plan at $7/user/mo; the Joy Plan at $11/user/mo; the Bliss Plan at $16/user/mo. Drawbacks Some users have reported that navigating via the interface is confusing. Another concern expressed by a few users is about difficulty in understanding the logical functions. Outfunnel: Workflow automation for revenue teams Like Zapier and Automate.io, Outfunnel is workflow automation tool you can use without coding skills. But its integrations have a very specific audience — sales and marketing teams! Outfunnel was designed by, and built for, the needs of sales and marketing, offering integrations with Copper, Pipedrive, Airtable, HubSpot CRM, and other marketing tools. It has built-in lead-scoring capability, and syncs data on leads and customers across all your sales and marketing tools. The idea is to help your marketing team save time, and focus on the leads that really matter! Pricing Unfortunately, Outfunnel doesn’t offer a free plan. But their prices are pretty affordable, and they do offer a free two-week trial. Outfunnel offers three pricing tiers: a Basic plan that starts at $29 a month, a Professional plan starting at $99 a month, and a custom Scale plan. Drawbacks Outfunnel is more limited than other integration tools on the market. But that’s not necessarily a bad thing! Outfunnel has a specific purpose, and it’s great at achieving just that. And of course, there’s no free version, although the plans are cheaper than many other tools on this list. Pipefy: Best workflow automation software for your deal pipeline Pipefy automates business processes like purchasing, onboarding, and recruiting. It’s not really an integration tool, like the options we’ve already talked about. In fact, you’d more likely be using Zapier to connect Pipefy to something else. Instead, it’s intended to make your business processes faster and more efficient. For example, you can create sharable forms to gather data, and automate email communications. It’s used by some pretty big companies like Toyota, KraftHeinz, and IBM, so they’re clearly offering some serious value. So you can still reach your goal — no-code workflow automation — with software that’s a little different. Pricing Woohoo — Pipefy is entirely free for small teams! They also have three paid plans: Business, Enterprise, and Unlimited. They don’t make pricing available, however, so you’ll have to contact their sales team for a quote. Drawbacks Because it’s not really their core functionality, Pipefy’s integration capabilities are pretty limited. Across review sites like TrustPilot and Capterra, users have also shared some complaints about their interface and learning curve. Make: No-code workflow automation for visual learners Make, formerly Integromat, allows you to do way more than automate tasks and workflows. Within their drag-and-drop interface, you can build entire apps and systems, too! Make boasts a fun, well-designed, highly visual interface — the company describes it as ‘playful.’ You can create integrations to connect different apps, or build workflows that can run right away or be scheduled. Make could be a great choice if you need to automate workflows, but want no-code capability beyond that too. Make used to be called Integromat, and it’s used by companies including Meta, Spotify, and Heineken. Pricing Make offers a Free plan and three paid plans: Core: Starting at $9 a month for 10,000 ops a month, scaling up to $988.28 a month for 2,000,000 ops a month. Pro: Starting at $16 a month for 10,000 ops a month, scaling up to $1,377.67 a month for 2,000,000 ops a month. Teams: Starting at $29 a month for 10,000 ops a month, scaling up to $8,231.05 for 2,000,000 ops a month. They also offer an Enterprise plan with custom pricing and enhanced security, but you’ll need to talk to their sales team for a quote. Drawbacks Make is a fairly advanced tool. While the interface is well-designed, there’s definitely a learning curve, and some reviews mention that Make’s customer support could be better. Additionally, the cheaper tiers are pretty limiting, placing restrictions on file size, customer support, search functionality, and more. How does Make measure up? Make is an advanced no-code workflow automation tool, making it a solid option for people with technical skills. But how does it compare to some of the other tools on this list? Make vs. Unito Make vs. Zapier Workato: No-code workflow automation with AI Workato is one of the leading examples of no-code workflow automation software. Because they use machine learning and other proprietary tech, Workato claims they make creating automations 10 times faster than other solutions. Workato offers integrations with over 1,000 different apps. Heightened security is another Workato selling point — they promise that no matter what, automating workflows and integrations will never compromise their users’ security. Workato is used by some big names like Atlassian, AT&T, and Adobe. Pricing Workato’s pricing structure is a bit unique. It’s based on what integrations and apps you actually need, so you’ll need to get a quote from the company directly. Drawbacks Workato is a mid-market to enterprise solution. It’s a bit too complex and powerful for small businesses and solopreneurs. Additionally, some users have found that making the most of Workato did require a little bit of coding knowledge. How does Workato measure up? Workato is a strong no-code workflow automation tool, especially for enterprise-sized companies. But how does it compare to some of the other tools on this list? Workato vs. Unito Whalesync: Workflow automation software with sync Whalesync is a workflow automation tool that offers a two-way sync option for databases, website builders, CRMs, and more. With Whalesync, you can build bases that automatically update tools in both directions, allowing you to automate processes across teams. Examples of use cases for Whalesync include syncing Webflow and Airtable to generate thousands of SEO landing pages, linking your Shopify store with Airtable bases to automate repetitive tasks in e-commerce, and even build web apps by connecting Bubble to Airtable. Pricing Whalesync offers two pricing plans: The Starter plan is $99 a month and gives you access to integrations for Airtable, Webflow, Notion, and Memberstack. You can build up to five syncs and sync up to 10,000 records. The Custom plan starts at $599 a month and gives you access to all integrations, including Salesforce, HubSpot, WordPress, and Shopify. You can also build unlimited syncs and sync an unlimited number of records. Drawbacks Whalesync’s two-way sync is a great option among workflow automation tools, but it doesn’t support as many connectors as other tools. Where some platforms have dozens or hundreds of connectors, Whalesync only supports 14. While some of those connectors — like Stripe and WordPress — are very versatile, the tool won’t be much use to you if it doesn’t support the platforms you want to automate. Process Street: AI-powered workflow automation Process Street is a workflow automation solution designed to make all your processes run more smoothly. It does this through its five flagship features: Workflows combine task management and automation, letting you essentially set up your own automated project management solution. Process AI is a workflow design assistant that automatically adapts your processes as you work. Forms lets you create feedback forms, surveys, quizzes, and more, so that you don’t have to integrate an external tool. Data Sets allows you to house a database right in Process Street, making all your data available for your automated workflows. Pages is a built-in word processor that helps enhance collaboration on everything from briefs to marketing content. Pricing Process Street offers two fixed plans, billed monthly. The Startup plan will set you back $100 a month and give you access to unlimited workflows and pages. You’ll be limited in the number of members you can add and how you can customize your workspace. You’ll also be limited to email and chat support. The Pro plan costs $1500 a month and the number of members it supports is customized to your needs. You’ll also have more control over the customization of your workspace and better customer support. You can also get their Enterprise plan, though you’ll need to contact their sales team for a quote. Drawbacks One of the main drawbacks Process Street customers have cited is the price. With its cheapest plan starting at $100 a month, Process Street isn’t necessarily well-suited to organizations with smaller budgets. This is made worse by the fact that the free trial doesn’t include all premium features, making it difficult to properly test the tool and see if it fits your needs. Bonus: Tools you already use with built-in workflow automation Did you know that many of the tools you’re already using have built-in integrations and workflow automation features? Project management apps in particular boast these features, and often they’ll be more than suitable to your needs. Here are a few examples of tools you might already be using that have significant workflow automation features. Notion: Database automations Notion’s built-in database automations allow users to build simple trigger-based automations that handle repetitive actions. Automatically change assignees, send notifications to Slack, and even edit page properties across databases. Wrike The Wrike Sync add-on, built by Unito, connects Wrike with some of the most popular tools out there, from Miro to Google Sheets and Jira. This no-code platform builds two-way syncs between Wrike and these tools, meaning changes that happen in one tool are automatically pushed to the other — and vice-versa. Trello Trello is one of the most popular project management tools on the market for a reason. It has a smooth learning curve, boasts an easy-to-use interface, and is flexible enough to handle all sorts of use cases. Butler, Trello’s built-in automation tool, applies all of this to workflow automation. Jira Jira’s trigger-based automation solution allows users to create simple automations that can auto-assign work across Jira instances, automate repetitive tasks, move issues around your projects, and more. It’s a great place to start if you’re a Jirea user. Asana Asana’s rules allow project managers to streamline and optimize the way they handle important projects. Assign (and re-assign) work automatically, send automatic reminders as deadlines approach, move tasks when they’re updated, and more. How to pick the right no-code automation tool To pick the right no-code automation tool, here’s what you should look for: The tool supports all the systems you need to automate. The tool either is easy enough for anyone in the organization to use or has the necessary security measures for your IT team to limit access accordingly (depending on your organization’s needs). The tool is actually no-code and doesn’t expect you to write scripts or other code to get the tool’s full functionality. The tool supports the workflows you need to automate, whether that’s pushing contact information between tools, automating task creation, or keeping tasks up to date in multiple project management tools. Still not sure? Here’s a more detailed answer. Knowing what you need from workflow automation software Not all workflow automation tools are created equal, and even the leader in a field might not be a good fit for your particular organization. According to recent statistics, global AI market revenue is expected to reach $126 billion by 2025, highlighting the significant growth and investment in automation technologies. With so many options on the market, you need to know exactly which tool fits your needs. To do that, ask yourself the following: What’s your job-to-be-done? Who will use this software? What integrations do you need? What is your desired outcome? How will this software be deployed in your organization? What to look for in no-code automation tools Knowing your needs is just one half of this discovery process. You also need to know what to look for in a potential new tool and how to match that up with your needs. Here are some characteristics of no-code workflow automation software that you need to know before making a purchase decision: It’s really no-code: Some workflow automation software calls itself no-code, but still requires you to work with scripts or similar processes that would be more accurately called low-code. If the team members using your workflow automation software don’t have the skill level to handle anything that’s beyond no-code, you’ll want to investigate this thoroughly before getting a platform. It has the right integrations: There’s no worse feeling than thinking you’ve found the perfect workflow automation solution only to discover it doesn’t support the tools you need. Sure, it might support a few of your tools — the ones you tested when you first acquired it — but you find that its potential is pretty limited when it comes to integrating the rest of your stack. It matches your technical skill level: Even if a solution is no-code, it might require a significant level of technical skill to set up, troubleshoot, and maintain over time. If you don’t have those resources, you should eliminate platforms that require significant technical investment before you sync your first bit of data. It fits the type of integration you need: Not only do you need to make sure the platform you choose supports the tools you use, but it should also provide a depth of integration that suits your needs. Some platforms just offer shallow one-way automations while others offer deep two-way syncs. Make sure to map your needs to the depth of integrations offered by a potential solution. Let’s get synced Apps and tools make our work faster, more accurate, and more efficient. But as more and more specialized, powerful apps keep hitting the market, so too does it become more challenging to manage them. That’s what makes these no-code workflow automation software platforms so magical. In the past, it would have taken serious coding knowledge to automate your boring, repetitive workflows, and get all your different work apps cooperating together. Today, you can shift that burden quickly and easily. That means less time fiddling with all those apps and tools, and more time actually doing your job. FAQ: No-code workflow automation tools What are no-code automation tools? A no-code workflow automation tool is a software platform that pushes data automatically between systems like project management apps, customer relationship management (CRM) platforms, software development tools, and more, without requiring technical skills or coding. What are the best no-code workflow automation tools? Some of the best no-code workflow automation tools on the market include: Unito: A no-code workflow automation tool with two-way sync for over 60 tools. Kissflow: No-code solution for automating business processes. Zapier: Popular no-code workflow automation platform with thousands of integrations. Cflow: Versatile business process management platform. Outfunnel: Workflow automation platform designed for revenue teams (e.g., sales, marketing, support). Pipefy: Popular workflow automation software for managing your deal pipeline. Make: Automation platform with a visual drag-and-drop platform. Workato: AI-powered workflow automation. Whalesync: Two-way sync solution with a focus on databases like Notion, Airtable, and Webflow. Process Street: Workflow automation platform with extensive AI features, forms, and a built-in word processor. What should I look for in a no-code automation tool? When choosing a no-code automation tool, you should look for the following: Support for all the systems you need to automate. Support for the workflows you need to automate (e.g., project management, ticket escalation, The tool is easy enough for anyone in your organization or has the security features required to limit access based on your requirements. A tool that is actually no-code without limiting features unless you have the technical skills to write scripts or code. You may need to go through a period of trial-and-error to find a workflow automation tool that meets all these criteria. View the full article