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The company more than doubled results over comparable periods and exceeded estimates due to stronger economies of scale and valuation adjustments in its favor. View the full article

The latest refinance surge helped lift total application activity up for a second straight week, even as purchases fell, the Mortgage Bankers Association said. View the full article

“Blocked by robots.txt.” “Indexed, though blocked by robots.txt.” These two responses from Google Search Console have divided SEO professionals since Google Search Console (GSC) error reports became a thing. It needs to be settled once and for all. Game on. What’s the difference between ‘Blocked by robots.txt’ vs. ‘Indexed, though blocked by robots.txt’? There is one major difference between “Blocked by robots.txt” and “Indexed, though blocked by robots.txt.” The indexing. “Blocked by robots.txt” means your URLs will not appear in Google search. “Indexed, though blocked by robots.txt” means your URLs are indexed and will appear in Google search even though you attempted to block the URLs in the robots.txt file. Is my URL really blocked from search engines if I disallow it in the robots.txt file? The answer: No. No URL is entirely blocked from search engines indexing if you disallow the URL in the robots.txt file. The scuttlebutt between SEO professionals and these Google Search Console errors is that search engines don’t completely ignore your URL if it’s listed as a disallow and blocked in the robots.txt file. In its help documents, Google states it does not guarantee the page won’t be indexed if blocked by robots.txt. I’ve seen this happen on websites I manage, and other SEO professionals as well. Lily Ray shares how pages blocked by robots.txt files are eligible to appear in AI Overviews with a snippet. This just in: pages blocked by robots.txt are eligible to appear in AI Overviews. With a snippet. Normally, when Google serves blocked pages in its search results, it shows “No information available for this page” in the description. But with AIO, apparently Google shows a… pic.twitter.com/JrlSwWGJH9 — Lily Ray (@lilyraynyc) November 19, 2024 Ray continues to show an example from Goodreads. One URL is currently blocked by robots.txt. Something I see a lot of in AIO: seems like when a certain site is deemed as a good resource on the topic, that site might get 3-5 links within AIO. In this example, Goodreads has 5 different URLs cited in the response (including one currently blocked by robots.txt ) pic.twitter.com/Akilxvrk8v — Lily Ray (@lilyraynyc) November 19, 2024 Patrick Stox highlighted a URL blocked by robots.txt can be indexed if there are links pointing to the URL. Pages blocked by robots.txt can be indexed and served on Google if they have links pointing to them.@danielwaisberg can you make this clearer in the live test warning in GSC? pic.twitter.com/6AybwEU8Bf — Patrick Stox (@patrickstox) February 3, 2023 How do I fix ‘Blocked by robots.txt’ in Google Search Console? Manually review all the pages flagged in the ‘Blocked by robots.txt’report First, I manually reviewed all the pages flagged in the Google Search Console “Blocked by robots.txt” report. To access the report, go to Google Search Console > Pages > and look under the section Blocked by robots.txt. Then, export the data to Google Sheets, Excel, or CSV to filter it. Determine if you meant to block the URL from search engines Scan your export document for high-priority URLs that are meant to be seen by search engines. When you see the error “Blocked by robots.txt” it tells Google not to crawl the URL because you implemented a disallow directive in the robots.txt file for a specific purpose. It’s completely normal to block a URL from search engines. For example, you may block thank you pages from search engines. Or lead generation pages meant only for sales teams. Your goal as an SEO professional is to determine if the URLs listed in the report are truly meant to be blocked and avoided by search engines. If you intentionally added the disallow in the robots.txt, the report will be accurate, and no actions will be needed on your end. If you added the disallow in the robots.txt on accident, keep reading. Remove the disallow directive from the robots.txt if you accidentally added it by mistake If you accidentally added a disallow directive to a URL by mistake, remove the disallow directive manually from the robots.txt file. After you remove the disallow directive from the robots.txt file, submit the URL to the Inspect URL bar at the top of the Google Search Console. Then, click Request indexing. If you have multiple URLs under a whole directory, start with the first directory URL. It will have the biggest impact. The goal is to have search engines recrawl these pages and index the URLs again. Request to recrawl your robots.txt file Another way to signal Google to crawl your accidentally disallowed pages is to Request a recrawl in Google Search Console. In Google Search Console, go to Settings > robots.txt. Then, select the three dots next to the robots.txt file you want Google to recrawl and select Request a recrawl. Track the performance of before and after Once you’ve cleaned up your robots.txt file disallow directives, and submitted your URLs to be recrawled, use the Wayback Machine to check when your robots.txt file was last updated. This can give you an idea of the disallow directive’s potential impact on a specific URL. Then, report on the performance for at least 90 days after indexing the URL. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. How do I fix ‘Indexed, though blocked by robots.txt’ in Google Search Console? Manually review all the pages flagged in the ‘Indexed, though blocked by robots.txt’ report Again, jump in and manually review all the pages flagged in the Google Search Console “Indexed, though blocked by robots.txt” report. To access the report, go to Google Search Console > Pages > and look under the section Indexed, though blocked by robots.txt. Export the data to filter it to Google Sheets, Excel, or CSV. Determine if you meant to block the URL from search engines Ask yourself: Should this URL really be indexed? Is there any valuable content for people searching on search engines? If this URL is meant to be blocked by search engines, no actions need to be taken. This report is valid. If this URL is not meant to be blocked by search engines, keep reading. Remove the disallow directive from the robots.txt and request to recrawl if you want the page indexed If you mistakenly added a disallow directive to a URL by accident, remove the disallow directive manually from the robots.txt file. After you remove the disallow directive from the robots.txt file, submit the URL to the Inspect URL bar at the top of the Google Search Console. Then, click Request indexing. Then, in Google Search Console, go to Settings > robots.txt > Request a recrawl. You want Google to recrawl these pages to index the URLs and generate traffic. Add a noindex tag if you want the page completely removed from search engines If you don’t want the page indexed, consider adding a noindex tag instead of using the disallow directive in the robots.txt. You still need to remove the disallow directive from robots.txt. If you keep both, the “Indexed, though blocked by robots.txt” error report in Google Search Console will continue to grow, and you will never solve the issue. Why would I add a noindex tag instead of using a disallow directive in the robots.txt? If you want a URL completely removed from search engines, you must include a noindex tag. The disallow in the robots.txt file doesn’t guarantee a page will not get indexed. Robots.txt files are not used to control indexed. Robots.txt files are used to control crawling. Should I include both a noindex tag and a disallow directive to the same URL? No. If you’re using a noindex tag on a URL, do not disallow the same URL in the robots.txt. You need to let search engines crawl the noindex tag to detect it. If you include the same URL in the disallow directive in the robots.txt file, search engines will have a hard time crawling that URL to identify that the noindex tag exists. Creating a clear crawling strategy for your website is the way to avoid the robots.txt errors in Google Search Console When you see either of the robots.txt error reports in Google Search Console spike, you may be tempted to renege on your stances for why you chose to block search engines from a specific URL. I mean, can’t a URL just be blocked from search engines? Yes, a URL should and can be blocked from search engines for a reason. Not all URLs have thoughtful, engaging content meant for search engines. The natural, panacea to this error report in Google Search Console is always to audit your pages and determine if the content is meant for search engine eyes to see. View the full article

This post was written by Alison Green and published on Ask a Manager. Here’s part 2 of questions from federal workers who are currently under attack by the administration, as well as others affected by the fall-out. Part 1 (and an explanation of what’s going on) was here. 1. For those of us staying, how do we deal with this? For those of us choosing to stay and continue defending the constitution, any advice? What are ways to deal with uncertainties, short notice changes, conflicting information, being short handed, and low morale? I hope many of us still feel that service and putting others before ourselves is good and the right thing to do. I wish there was a good answer for this. Much of what’s happening is designed to get you to leave on your own. It’s going to be a rough ride for a while, and it will help to expect that. You’ll still be blindsided by things — you can’t be prepared for all of it — but you can brace yourself to know that it’s going to be rocky for a while. While things are so chaotic and volatile, the more unflappable you can be — the more you can simply roll with things like conflicting and constantly changing info, or being short-staffed, or how uncertain everything is — the less seasick you’ll be through all of it. It’s not a great answer, I know. But for people who are staying, know how many of us are very grateful to you. Thank you for doing what you can to hold the line. 2. Encouraging staff to leave before they’re laid off I’m in one of the nonprofit sectors being heavily impacted by the executive orders. Even though they haven’t taken away our funding yet, upper management is sufficiently terrified to start saying we’re not renewing contracts in that work (in case funding gets clawed back). We are looking at significant decreases or the elimination of our department over the next 4-6 months. I am the manager of a double-digit-sized team, who are all very passionate about the population we work with and our department. A few of them have loudly said they will go down with the metaphorical ship. Alison, I don’t want that! They’re all very talented and competent, and I would rather they find somewhere to land safely while I play Nearer My God to Thee. Any time I see a job I think they would be well suited for I will send it their way, but it feels awkward to do so. How do I walk the line between “you are an integral part of this team and sorely missed” and “get out while you still can”? Be up-front with people! “I appreciate your dedication, but there are many ways to do good work in the world that don’t require you to go down with the ship. I want you to take care of yourself and your family, and I cannot in good faith discourage you from looking for a safe landing spot.” You don’t need to nudge them every day to job search, but you should be clear that you support them in looking and believe they should look, and that there’s no special valor in refusing to. 3. Applying for a federal job in the middle of this I’m a long-time federal employee. A month before January 20, I began an interview process for an internal transfer. I completed the final interview shortly before the hiring freeze. I sent out thank-you notes, received a couple of polite acknowledgements, and it’s been radio silence ever since. Ordinarily, I would assume that I wasn’t picked and move on, but this is such an odd situation. I’ve heard that internal transfers will eventually be allowed. I suppose there’s a chance that the position will be eliminated or I will be fired, although I’m aware that I’m very fortunate not to be in my probationary period. I’ve not followed up at all since my thank-you notes. There’s been so much chaos and confusion that I felt like it would be inappropriate and insensitive. But … should I? If so, when? and what on earth do I say? Don’t follow up right now. There’s a federal hiring freeze (with the exception of a small number of exempted positions), and following up will make you look strangely oblivious to that. At most you could send a note saying, “I understand things are most likely on hold right now, but if you do return to filling the position, I’d love to talk further.” But it’s not really needed; it would be more about your own desire to close the loop in some way than anything likely to have a practical impact on next steps. I’d just sit tight for now and see how things develop. 4. Resume when I just got promoted but am already job-searching Like many federal employees, I am expecting Reduction in Force in the upcoming weeks and am trying to prepare by updating my resume (thanks for the great resume advice, by the way!). The problem is that I was just promoted to a new position two months ago. I’m not sure how I should address this, if at all. I saw your advice to not include a short-term position unless it was intended as such from the beginning (e.g., a campaign), and I appreciate that advice. But I haven’t technically been laid off yet, and the promotion was a pretty substantial upgrade in terms of title (and expected responsibilities), and I’m reluctant to not highlight that on what are effectively marketing materials for myself. But I certainly haven’t been in the position long enough to have any “accomplishments.” Do I leave it off my resume and address it in my cover letter? I have to imagine that there have been other people in my position, federal employees or not, but can’t seem to find any good advice online. Leave the promotion on your resume, and you don’t need to address the short nature of it in your cover letter. It will be clear to anyone in touch with hiring right now why you’re leaving. More broadly, the advice about not including short-term positions that weren’t intended to be short-term is really about when you held a single short-lived position at a single company. It never applied to promotions at an existing company, even short-term ones! 5. Free job-hunting help for federal employees I would love to pay for copies of your How To Get A Job ebook for a few of the federal employees who are undergoing such horrendous job conditions right now, many of whom I suspect may not have much job searching experience and possibly also not outside government jobs. It’s an outstanding resource. Any suggestions on a way to do this? Maybe there are other readers with the same impulse? That is a lovely offer, and it makes me want to send it for free to any federal worker who wants it. Federal workers: Email me with whatever evidence of federal employment you’re comfortable providing and I’ll send you a copy. View the full article

This time, the giant schnauzer went the full Monty. After coming close in the last two years, Monty the giant schnauzer won the top prize at the Westminster Kennel Club dog show Tuesday night, leaving handler and co-owner Katie Bernardin almost too emotional to speak. “He always tries so hard, and we’re just proud of him,” she told the crowd at Madison Square Garden. The spirited schnauzer bested six other finalists to become the first of his breed tapped as Westminster’s best in show, the most prestigious prize in the U.S. dog show world. The dog won the huge American Kennel Club championship in December, and he’d been a Westminster twice before. A standout because of “everything from his attitude to his structure,” Monty is bold, cocky and fun, according to co-owner Sandy Nordstrom. “He’s just a really cool dog,” she said in an interview before his win, which will be his last. The 5-year-old is retiring from showing. The runner-up was, for the third time, a whippet known as Bourbon. Other finalists included a bichon frisé called Neal, a Skye terrier named Archer, and a shih tzu called Comet who’s been a finalist before. Also in the mix were a German shepherd named Mercedes, who came in second last year, and an English springer spaniel called Freddie. Each dog at Westminster is judged according to how closely it matches the ideal for its breed. Winners get a trophy, ribbons and bragging rights, but no cash prize. During a break between semifinal rounds, security personnel surrounded and ousted someone along the sidelines of the ring. The group People for the Ethical Treatment of Animals, which has protested the dog show for years, said on X that a supporter was removed after holding a sign. Westminster says it celebrates all dogs. The show champions that compete also are household pets, and some do therapy work, search-and-rescue or other canine jobs. “A good German shepherd is an all-purpose dog,” said Mercedes’ co-breeder and co-owner Sheree Moses Combs of Wardensville, West Virginia. Some of her pups have become service dogs for wounded veterans, she said. “Dog shows are fun, but that is what our breed is all about,” she said. While Monty got this year’s trophy, other hopefuls also scored points with spectators. During two nights of semifinals, spectators shouted out breeds and names of canine competitors as if they played for one of the pro teams that call the Garden home, the NBA’s New York Knicks and NHL’s New York Rangers. “Love you, Lumpy!” someone yelled to a Pekingese named Lumpy, who earned laughs for his ambling gait. The arena erupted with cheers for Penny the Doberman pinscher and for a golden retriever named Tuffy, a representative of a popular breed that has never won. She also got some recognition from the judge, as did another crowd favorite, Calaco the Xoloitzcuintli. His breed (pronounced shoh-loh-eets-KWEEN’-tlees) are hairless dogs with deep roots in Mexico. A trip to Westminster is a reminder of dogs’ variety, even just among purebreds. While big, “working” dogs had their day at Westminster on Tuesday, so did terriers. First-round competitor Brina, for instance, is a 158-pound (71.6 kilogram) Neapolitan mastiff. The jowly breed was developed to be an imposing guard dog, but Brina’s owner, Yves Belmont, Ph.D., said he also is impressed by its intelligence. He keeps several of the dogs at his Atlanta-area home. “I’ve been struck by this breed since I was 12. … They’re so unique,” Belmont said as Brina napped in her crate, equipped with a two-gallon (7.5-liter) water bucket. Meanwhile, Tyra the miniature bull terrier also strutted her stuff in a first-round ring. Formally called GCH CH Rnr’s Top Model, she’s named after fashion model Tyra Banks. The hardy terrier breed is “a big dog in a small package, but they always keep you smiling,” said owner and co-breeder Jessica Harrison of Austin, Texas. Asked where the 2-year-old Tyra falls on the mischief meter, Harrison smiled, “like a nine, for sure.” “You can’t be upset with them because they’re just so cute,” she said as Tyra rolled on her back to get a belly rub from a passerby at the Javits Center, the convention venue that hosted the first-round judging of each breed. Westminster also featured agility and obedience championships, held Saturday. The agility prize went to a border collie named Vanish, and an Australian shepherd called Willie triumphed in obedience. —Jennifer Peltz, Associated Press View the full article

I have a lot of apps on my phone. Many of these are there because I want them to be; some are there because I test them out for work; and others are a total mystery. What's worse, some of those—and even some of the ones I enjoy, but don't need—pull money out of my bank account monthly, quarterly, or annually ... and I have no idea. For me, agreeing to a "free trial" is ultimately just a guarantee that I'll lose money because I'm never going to actually check on that app's subscription status again. Or, at least, I didn't used to. I thought it was too hard to scrape through my bank statement, identify recurring charges that only show up as "Apple.com," figure out what app they might be for, open up the corresponding app, and cancel my subscription. It turns out, the iPhone makes it all a lot easier than that. There are actually two spots where every subscription you pay for is lined up in a list: your Settings and the App Store. Find and manage subscriptions in the App Store When you open the App Store, look for your Apple ID photo in the top right. Tap on that and you'll get a menu: Apps, Subscriptions, Purchase History, and Notifications. Tapping Subscriptions will bring you to a page that shows them all, including the app name and icon, its price, and the next time it's going to automatically renew. Credit: Lindsey Ellefson In the top right, you can sort how they appear, whether by name, price, or renewal date. You can tap the name of an app and be taken to a page that breaks down its details and gives you the option to cancel. If you choose to cancel, the page will then update to show you how many days you have left to use the subscription until it expires. If you scroll down, you can also see all of your inactive subscriptions, so you can re-subscribe without opening the apps directly or just see what you've paid for in the past. Find and manage subscriptions in SettingsOpen Settings and tap your Apple ID at the top. You'll see a list of Personal Information, Sign-In & Security, Payment & Shipping, and Subscriptions. Tapping the last one will take you to the same page you can access through the App Store, with the list of your active and inactive subscriptions. Whether you access through the App Store or your Settings, this page is the same. What to keep in mind about managing iPhone app subscriptionsBear in mind that these two methods will only show you subscriptions you've purchased through an app itself, not subscriptions you obtained elsewhere and then signed into an app to get. These are the subscriptions that show up as "Apple.com" on your bank statement, so go through your withdrawals to identify recurring charges from other sources. You'll have to cancel those directly through their provider. My Peacock and MLB.TV subscriptions, for instance, were acquired through the app, so they show up as "Apple.com" on my monthly card statement, but my Netflix sub was purchased directly through Netflix, so that shows up separately and isn't accessible using the App Store or Settings. From the Subscriptions page, you can also toggle on Renewal Receipt Emails. Scroll to the bottom of the page, beneath your active and inactive subscriptions, and make sure this is on so you get a receipt emailed to the account associated with your Apple ID whenever one renews. That can also help you keep track of what is being withdrawn from your account and when, as the emails break down the charges with more detail, unlike the bank statement entry. Each email will tell you exactly which app pulled money and how much it took. How to request a refund from AppleIf you didn't mean to buy an app or renew a subscription, you can always try asking Apple for a refund. Head back to the home page of the App Store and find the "Apps" tab, which is on the bottom of your screen. Scroll down—way down—until you get to "Quick Links." Near the bottom of the links, you'll see "Request a Refund." You deal directly with Apple, not the app developer, which makes this process pretty easy. Tapping the link takes you to a browser page that outlines your next steps: Sign in to reportaproblem.apple.com using your Apple ID. Tap "I'd like to," then select "Request a refund." Select the reason you want a refund from the dropdown menu provided under "Tell us more..." Some reasons they provide include that you didn't want to buy it or a minor made the purchase without permission, but you can also just press "other." Identify the app or subscription you want the refund for and hit Submit. You'll have an update on your request after 24 to 48 hours. It may not work, but it's worth a shot. View the full article

Hay farming is an agricultural practice that has been around for centuries. It involves the growing and harvesting of hay, which is used primarily as feed for livestock. Hay is a critical component of the agricultural industry and plays a vital role in sustaining the livelihoods of farmers across the world. In this article, we will discuss what a hay farm is, the different types of hay that are commonly grown, and how to start a farm that produces hay. What is a Hay Farm? A hay farm is a type of agricultural operation that focuses primarily on the growing and harvesting of hay. Hay is a type of grass or legume that is cut and dried for use as animal feed. It is typically grown in large fields and harvested using specialized equipment, such as hay balers and mowers. Hay farms can be found all over the world, from small family-run operations to large commercial enterprises. How to Start a Hay Farm: Practical Steps to Follow Research and Plan Conduct thorough research on hay farming, focusing on different types of hay that thrive in your area. Decide on the type of hay you plan to grow based on the local climate, soil type, and market demand. Create a comprehensive business plan that outlines your farming objectives, identifies your target market, and provides financial forecasts. Selecting the Right Hay Varieties Choose hay varieties that are well-suited to your region’s climate and soil conditions. Consider the needs of your potential customers, whether they require alfalfa, timothy, clover, or Bermuda grass hay. Securing Suitable Land Look for land that has the right soil type for your chosen hay variety, ideally well-draining, with a pH between 6.0 and 7.5. Ensure the land has adequate sunlight and access to water sources for irrigation if needed. Understanding Soil Health and Fertility Test the soil to determine its nutrient levels and pH balance. Amend the soil based on test results to create the optimal growing conditions for your hay crop. Preparing the Land Till the land to create a smooth seedbed for planting. Remove any weeds or debris to minimize competition and pest risks. Planting the Hay Plant your selected hay variety according to the best practices for seeding rates and depths. Consider using a no-till drill or broadcast seeding method, depending on your land and equipment. Irrigation and Water Management Establish an effective irrigation system to guarantee that your hay farm receives adequate water, particularly during dry spells. Monitor moisture levels regularly to avoid over or under-watering. Pest and Disease Management Apply integrated pest management strategies to control pests and diseases. Regularly inspect your crop for signs of infestation or illness and take action as needed. Harvest Timing and Techniques Identify the best time to harvest your hay, which is typically during the early bloom stage for legumes and the late boot to early head stage for grasses. Use sharp, well-maintained harvesting equipment to ensure a clean cut and minimize losses. Post-Harvest Handling and Storage Bale the hay at the correct moisture level to prevent mold and spoilage. Store the hay bales in a dry, well-ventilated area, off the ground, to maintain their quality. Marketing and Selling Your Hay Develop a marketing strategy to sell your hay, targeting local farmers, livestock owners, and feed stores. Build relationships with your customers to encourage repeat business and referrals. Evaluating and Adjusting Your Practices After each growing season, evaluate the success of your hay farm by analyzing yields, customer feedback, and financial performance. Adjust your farming practices as necessary to improve efficiency, yield, and profitability. By following these steps, you can establish a successful hay farming operation that produces high-quality hay for your target market while managing resources efficiently and sustainably. The Business Side: Simple Steps to Start a Hay Farm Business Starting a hay farm business involves several steps to ensure success. Here are simple steps to help you establish and grow your hay farm business. Name and Brand Your Hay Farm Business Choosing a name and brand for your hay farm business is an important step. The name should be easy to remember, and it should accurately represent your business. You should also consider trademark and domain availability before finalizing your decision. Your brand should reflect your target audience and the values of your business. Form a Legal Entity and Register Your Hay Business To protect your personal assets and comply with legal requirements, you should register your hay farm business as an LLC or corporation. This also helps establish credibility and trust with potential customers and partners. You should also obtain any necessary licenses and permits for your business and make sure you have adequate insurance coverage. Sort Out Taxes, Licenses, Permits, and Insurance When starting a hay farm business, you need to familiarize yourself with tax requirements, obtain any necessary licenses and permits, and ensure you have adequate insurance coverage. This helps you comply with legal requirements, protect your business and assets, and avoid any potential fines or penalties. Create a Hay Farm Business Plan Creating a business plan is essential for any successful hay farm business. It defines your business objectives, target market, marketing strategies, and financial projections. Your business plan should also identify potential challenges and solutions and include a clear roadmap for the future growth of your business. Market Research Conducting market research is crucial to understanding your target market and competition. You need to identify market trends and potential customers and assess demand and pricing in your area. This helps you tailor your marketing strategies to effectively reach and engage with your target audience. Buy the Necessary Equipment for Baling Hay To operate a successful hay farm business, you need to invest in the necessary equipment, including tractors, mowers, balers, and storage facilities. You can purchase or lease equipment, depending on your budget and long-term goals. It’s important to research and compare options to ensure you get the best value for your investment. Open a Business Bank Account Opening a separate business bank account is important for managing your finances and keeping accurate records. It also helps you separate your personal and business finances, making it easier to track expenses, monitor cash flow, and prepare tax returns. You can also access financial services and benefits specifically designed for small businesses. Market the Business Developing a comprehensive marketing strategy is crucial to the success of your hay farm business. This should include a mix of online and offline tactics to reach and engage with your target audience. You can use social media, email marketing, content marketing, and advertising to increase brand awareness and drive sales. Choose Where to Sell Your Products Identifying potential buyers and sales channels is an important step in growing your hay farm business. This includes feed stores, horse stables, and livestock auctions, as well as offering delivery services to customers who need it. You should also consider building relationships with potential buyers to establish long-term partnerships. Expand Your Hay Farm Business Exploring opportunities to expand your hay farm business is key to sustained growth. This can include diversifying your product line, increasing production, or offering value-added services. You should also continuously monitor market trends and adapt your strategies to meet the evolving needs of your customers. What is Needed to Start a Hay Farm and How Much Does it Cost? Starting a hay farm requires suitable land, equipment, and baling machinery. The costs of starting a hay farm depend on factors such as land availability and equipment quality. A small hay farm can cost between $10,000 to $20,000, while a large one can easily cost hundreds of thousands. Suitable Land: Hay farming requires land that is suitable for growing hay. The ideal soil type should be well-draining and have a pH between 6.0 and 7.5. The land should also receive adequate sunlight and have access to water. The cost of purchasing or leasing suitable land varies depending on location and size. Equipment: Starting a hay farm requires a significant investment in equipment. This includes a tractor, mower, tedder hay rake, and baling equipment. The cost of equipment depends on the size and quality. Used equipment can be a cost-effective option for beginners. Tractor: A tractor is essential for every hay farm. It facilitates tasks such as plowing, tilling, planting, and harvesting. The price of a new tractor typically falls between $20,000 and $100,000, whereas a used tractor usually costs between $5,000 and $30,000. Mower: A mower is used to cut the hay before it is baled. The cost of a new mower can range from $2,000 to $10,000, while a used mower can cost between $500 to $5,000. Tedder & Hay Rake: Once the hay is cut, it must be dried before baling. A tedder helps to aerate the hay, ensuring it dries evenly. After that, a hay rake is employed to collect the dried hay into rows for baling. The price for a new tedder and hay rake typically ranges from $5,000 to $15,000, whereas used equipment can cost anywhere from $1,000 to $5,000. Baling Equipment: Baling equipment is used to compress the hay into bales for storage or transport. The cost of a new baler can range from $10,000 to $50,000, while a used baler can cost between $2,000 to $10,000. Other baling equipment includes wagons, trailers, and wrappers, which can add additional costs. The Hay Farm Industry in the United States The hay farming industry in the United States is a significant sector of the agriculture industry. Hay is an essential feed source for livestock, making it a crucial element for the country’s meat and dairy production. The United States is the world’s largest hay producer, with over 53 million acres of hay harvested annually. The top hay-producing states in the U.S. include California, Texas, South Dakota, Montana, and North Dakota. The industry has been growing steadily over the years, and advancements in technology and farming techniques have improved the efficiency and profitability of hay farming operations. The demand for hay continues to rise, and the industry is expected to remain an important contributor to the U.S. agriculture industry. Deciding What Type of Hay Farm to Run Choosing the right type of hay to grow on your hay farm is essential to your farm’s overall success. By considering your livestock’s nutritional needs, soil type and climate, market demand, and cost and labor, you can make an informed decision that will benefit both your farm and your livestock. Common Plants to Grow for Hay Production There are several different types of hay that are commonly grown on hay farms. These include: Timothy Hay: Timothy hay is a variety of grass hay commonly cultivated in North America. It is recognized for its rich nutritional value and is frequently used as feed for horses. Alfalfa Hay: Alfalfa hay is a legume hay that is high in protein and other essential nutrients. It is commonly used as feed for dairy cows and other livestock. Clover Hay: Clover hay is another type of legume hay that is commonly grown on hay farms. It is high in protein and is often used as feed for horses, sheep, and other livestock. Bermuda Grass Hay: Bermuda grass hay is a warm-season grass hay that is commonly grown in the southern United States. It is known for its high yields and is often used as feed for cattle and other livestock. Growing Hay for DIY on a Family Farm or Growing Hay to Sell You can either grow and let your livestock eat hay on your own farm, or you can grow hay to sell to other farmers and livestock owners. Consider factors such as soil type, climate, and market demand when choosing which type of hay to grow. How to Source Equipment to Grow Hay and For Harvesting Hay Sourcing equipment is essential to growing and harvesting hay. The process involves finding the right equipment that matches your needs, budget, and timeline. There are three main ways to source equipment: New: Buying new equipment is an option if you have a higher budget and want to invest in equipment that will last for years. Many farm equipment suppliers offer warranties on new equipment, and you can customize purchases to your specific needs. However, it’s more expensive than used or rented equipment. Used: Buying used farm equipment is a cost-effective option. However, it’s crucial to inspect the equipment carefully to ensure it’s in good condition. Look for reputable sellers, and research the equipment’s maintenance history before buying. Used equipment may have a shorter lifespan than new equipment. Rent: Renting equipment is an option if you don’t want to invest in equipment or only need it for a short period. Renting allows you to use high-quality equipment without the upfront costs of buying. However, it may be more expensive in the long run if you need equipment for extended periods. Renting is also subject to availability, so plan accordingly. The Steps in Making a Hay Crop Understanding the steps in making a hay crop can help farmers achieve maximum yield and quality. Let’s look at what the process involves… Preparing the Soil Soil preparation is essential for the success of the hay crop. This process includes tilling the soil to create a smooth seedbed, applying fertilizers and lime to adjust the soil pH, and clearing away any weeds or debris. Planting and Growing After the soil is prepared, the hay crop is planted and grown. The seed is spread evenly across the prepared seedbed and then covered with a layer of soil. The crop is then allowed to grow, and farmers must monitor it for weed growth and disease. Mowing Mowing is a crucial step in the hay crop process. Farmers must wait until the crop reaches the optimal height before mowing. This typically occurs when the crop is in the mid to late bud stage. Tedding Tedding involves fluffing and spreading the cut hay out to dry. This step helps to ensure the hay is dry and ready for raking. Raking Raking is the process of gathering the hay into rows to facilitate drying and baling. Farmers use specialized machinery, such as a rake or tedder, to move and shape the hay into neat rows. Stacking and Baling in Round Bales or Square Bales The final step in the hay crop process involves stacking and baling so there’s no loose hay. Farmers can choose to bale hay in either round or square bales, depending on their preference and the type of machinery they have. The farmer can then store hay so it’s ready for transport. StepDescription Preparing the SoilTilling, adding fertilizers, and correcting pH to create a suitable seedbed. Removing weeds. Planting and GrowingSpreading seed evenly, covering with soil, monitoring growth, and managing weed and disease. MowingCutting the hay crop at the optimal height, usually in the mid to late bud stage. TeddingFluffing and spreading cut hay to aid in drying and moisture evaporation. RakingGathering hay into neat rows to facilitate drying and baling using specialized machinery. Stacking and BalingCreating bales (round or square) from the dried hay. Stacking bales for storage or transport. Hay Farm: Downsides to Consider Despite its benefits, hay farming has downsides to consider. Weather conditions, such as drought or excessive rain, can reduce hay quality and yield. Hay storage can also be a challenge, and the cost of equipment and labor can be high. Hay Farming: A Sustainable Business Venture In conclusion, starting a hay farm represents a promising and sustainable business venture in the agricultural sector. With careful planning, appropriate land selection, and adherence to best farming practices, hay farming can yield significant returns while contributing to the agricultural community and supporting livestock nutrition. Achieving success in this area demands a commitment to soil health, effective crop management, and a thorough understanding of the market. However, for those who are prepared to invest the necessary time and resources, the rewards can be substantial. As the demand for quality animal feed continues, hay farming stands out as a valuable and enduring business idea. Whether you’re looking to support your own livestock or supply to local farmers and businesses, a well-managed hay farm can serve as a robust foundation for a thriving agricultural business. Hay Farm FAQs What is the Difference Between Hay and Straw? Hay is a forage crop harvested for livestock feed, while straw is a byproduct of harvested grains used primarily for bedding and other non-feed purposes. How Hard is Hay Farming? Hay farming can be physically demanding and time-consuming, requiring specialized equipment and knowledge. However, it can also be a rewarding and profitable industry. Can a Hay Farm be Profitable? Yes, a well-managed hay farm can be profitable. Factors such as crop yield, market demand, and operational efficiency can impact profitability. Is Hay Easy to Grow? Hay requires specific soil, moisture, and weather conditions for optimal growth. However, with proper preparation and care, hay can be successfully grown in many regions. How Much Hay Can 1 Acre Produce a Year? The amount of hay 1 acre can produce in a year varies depending on factors such as soil quality, crop variety, and weather conditions. On average, 1 acre can produce 1-4 tons of hay per year. Is it Worth it to Grow Hay? Whether growing hay is worth it depends on factors such as market demand, crop yield, and operational costs. With proper management, growing hay can be a profitable endeavor. How Should Hay Bales be Stacked to Reduce Waste? Hay bales should be stacked on a well-drained surface, preferably with a moisture barrier, and kept out of direct sunlight to prevent spoilage. Stacking bales in a crisscross pattern can also help reduce waste. Are Round Bales or Square Bales Better for Hay? The choice between a round bale and small square bales or large square bales depends on factors such as storage space, feeding method, and equipment availability. Round bales are generally better for outdoor storage, while square bales are easier to handle and stack. Image: Depositphotos This article, "How to Start a Hay Farm" was first published on Small Business Trends View the full article

Hay farming is an agricultural practice that has been around for centuries. It involves the growing and harvesting of hay, which is used primarily as feed for livestock. Hay is a critical component of the agricultural industry and plays a vital role in sustaining the livelihoods of farmers across the world. In this article, we will discuss what a hay farm is, the different types of hay that are commonly grown, and how to start a farm that produces hay. What is a Hay Farm? A hay farm is a type of agricultural operation that focuses primarily on the growing and harvesting of hay. Hay is a type of grass or legume that is cut and dried for use as animal feed. It is typically grown in large fields and harvested using specialized equipment, such as hay balers and mowers. Hay farms can be found all over the world, from small family-run operations to large commercial enterprises. How to Start a Hay Farm: Practical Steps to Follow Research and Plan Conduct thorough research on hay farming, focusing on different types of hay that thrive in your area. Decide on the type of hay you plan to grow based on the local climate, soil type, and market demand. Create a comprehensive business plan that outlines your farming objectives, identifies your target market, and provides financial forecasts. Selecting the Right Hay Varieties Choose hay varieties that are well-suited to your region’s climate and soil conditions. Consider the needs of your potential customers, whether they require alfalfa, timothy, clover, or Bermuda grass hay. Securing Suitable Land Look for land that has the right soil type for your chosen hay variety, ideally well-draining, with a pH between 6.0 and 7.5. Ensure the land has adequate sunlight and access to water sources for irrigation if needed. Understanding Soil Health and Fertility Test the soil to determine its nutrient levels and pH balance. Amend the soil based on test results to create the optimal growing conditions for your hay crop. Preparing the Land Till the land to create a smooth seedbed for planting. Remove any weeds or debris to minimize competition and pest risks. Planting the Hay Plant your selected hay variety according to the best practices for seeding rates and depths. Consider using a no-till drill or broadcast seeding method, depending on your land and equipment. Irrigation and Water Management Establish an effective irrigation system to guarantee that your hay farm receives adequate water, particularly during dry spells. Monitor moisture levels regularly to avoid over or under-watering. Pest and Disease Management Apply integrated pest management strategies to control pests and diseases. Regularly inspect your crop for signs of infestation or illness and take action as needed. Harvest Timing and Techniques Identify the best time to harvest your hay, which is typically during the early bloom stage for legumes and the late boot to early head stage for grasses. Use sharp, well-maintained harvesting equipment to ensure a clean cut and minimize losses. Post-Harvest Handling and Storage Bale the hay at the correct moisture level to prevent mold and spoilage. Store the hay bales in a dry, well-ventilated area, off the ground, to maintain their quality. Marketing and Selling Your Hay Develop a marketing strategy to sell your hay, targeting local farmers, livestock owners, and feed stores. Build relationships with your customers to encourage repeat business and referrals. Evaluating and Adjusting Your Practices After each growing season, evaluate the success of your hay farm by analyzing yields, customer feedback, and financial performance. Adjust your farming practices as necessary to improve efficiency, yield, and profitability. By following these steps, you can establish a successful hay farming operation that produces high-quality hay for your target market while managing resources efficiently and sustainably. The Business Side: Simple Steps to Start a Hay Farm Business Starting a hay farm business involves several steps to ensure success. Here are simple steps to help you establish and grow your hay farm business. Name and Brand Your Hay Farm Business Choosing a name and brand for your hay farm business is an important step. The name should be easy to remember, and it should accurately represent your business. You should also consider trademark and domain availability before finalizing your decision. Your brand should reflect your target audience and the values of your business. Form a Legal Entity and Register Your Hay Business To protect your personal assets and comply with legal requirements, you should register your hay farm business as an LLC or corporation. This also helps establish credibility and trust with potential customers and partners. You should also obtain any necessary licenses and permits for your business and make sure you have adequate insurance coverage. Sort Out Taxes, Licenses, Permits, and Insurance When starting a hay farm business, you need to familiarize yourself with tax requirements, obtain any necessary licenses and permits, and ensure you have adequate insurance coverage. This helps you comply with legal requirements, protect your business and assets, and avoid any potential fines or penalties. Create a Hay Farm Business Plan Creating a business plan is essential for any successful hay farm business. It defines your business objectives, target market, marketing strategies, and financial projections. Your business plan should also identify potential challenges and solutions and include a clear roadmap for the future growth of your business. Market Research Conducting market research is crucial to understanding your target market and competition. You need to identify market trends and potential customers and assess demand and pricing in your area. This helps you tailor your marketing strategies to effectively reach and engage with your target audience. Buy the Necessary Equipment for Baling Hay To operate a successful hay farm business, you need to invest in the necessary equipment, including tractors, mowers, balers, and storage facilities. You can purchase or lease equipment, depending on your budget and long-term goals. It’s important to research and compare options to ensure you get the best value for your investment. Open a Business Bank Account Opening a separate business bank account is important for managing your finances and keeping accurate records. It also helps you separate your personal and business finances, making it easier to track expenses, monitor cash flow, and prepare tax returns. You can also access financial services and benefits specifically designed for small businesses. Market the Business Developing a comprehensive marketing strategy is crucial to the success of your hay farm business. This should include a mix of online and offline tactics to reach and engage with your target audience. You can use social media, email marketing, content marketing, and advertising to increase brand awareness and drive sales. Choose Where to Sell Your Products Identifying potential buyers and sales channels is an important step in growing your hay farm business. This includes feed stores, horse stables, and livestock auctions, as well as offering delivery services to customers who need it. You should also consider building relationships with potential buyers to establish long-term partnerships. Expand Your Hay Farm Business Exploring opportunities to expand your hay farm business is key to sustained growth. This can include diversifying your product line, increasing production, or offering value-added services. You should also continuously monitor market trends and adapt your strategies to meet the evolving needs of your customers. What is Needed to Start a Hay Farm and How Much Does it Cost? Starting a hay farm requires suitable land, equipment, and baling machinery. The costs of starting a hay farm depend on factors such as land availability and equipment quality. A small hay farm can cost between $10,000 to $20,000, while a large one can easily cost hundreds of thousands. Suitable Land: Hay farming requires land that is suitable for growing hay. The ideal soil type should be well-draining and have a pH between 6.0 and 7.5. The land should also receive adequate sunlight and have access to water. The cost of purchasing or leasing suitable land varies depending on location and size. Equipment: Starting a hay farm requires a significant investment in equipment. This includes a tractor, mower, tedder hay rake, and baling equipment. The cost of equipment depends on the size and quality. Used equipment can be a cost-effective option for beginners. Tractor: A tractor is essential for every hay farm. It facilitates tasks such as plowing, tilling, planting, and harvesting. The price of a new tractor typically falls between $20,000 and $100,000, whereas a used tractor usually costs between $5,000 and $30,000. Mower: A mower is used to cut the hay before it is baled. The cost of a new mower can range from $2,000 to $10,000, while a used mower can cost between $500 to $5,000. Tedder & Hay Rake: Once the hay is cut, it must be dried before baling. A tedder helps to aerate the hay, ensuring it dries evenly. After that, a hay rake is employed to collect the dried hay into rows for baling. The price for a new tedder and hay rake typically ranges from $5,000 to $15,000, whereas used equipment can cost anywhere from $1,000 to $5,000. Baling Equipment: Baling equipment is used to compress the hay into bales for storage or transport. The cost of a new baler can range from $10,000 to $50,000, while a used baler can cost between $2,000 to $10,000. Other baling equipment includes wagons, trailers, and wrappers, which can add additional costs. The Hay Farm Industry in the United States The hay farming industry in the United States is a significant sector of the agriculture industry. Hay is an essential feed source for livestock, making it a crucial element for the country’s meat and dairy production. The United States is the world’s largest hay producer, with over 53 million acres of hay harvested annually. The top hay-producing states in the U.S. include California, Texas, South Dakota, Montana, and North Dakota. The industry has been growing steadily over the years, and advancements in technology and farming techniques have improved the efficiency and profitability of hay farming operations. The demand for hay continues to rise, and the industry is expected to remain an important contributor to the U.S. agriculture industry. Deciding What Type of Hay Farm to Run Choosing the right type of hay to grow on your hay farm is essential to your farm’s overall success. By considering your livestock’s nutritional needs, soil type and climate, market demand, and cost and labor, you can make an informed decision that will benefit both your farm and your livestock. Common Plants to Grow for Hay Production There are several different types of hay that are commonly grown on hay farms. These include: Timothy Hay: Timothy hay is a variety of grass hay commonly cultivated in North America. It is recognized for its rich nutritional value and is frequently used as feed for horses. Alfalfa Hay: Alfalfa hay is a legume hay that is high in protein and other essential nutrients. It is commonly used as feed for dairy cows and other livestock. Clover Hay: Clover hay is another type of legume hay that is commonly grown on hay farms. It is high in protein and is often used as feed for horses, sheep, and other livestock. Bermuda Grass Hay: Bermuda grass hay is a warm-season grass hay that is commonly grown in the southern United States. It is known for its high yields and is often used as feed for cattle and other livestock. Growing Hay for DIY on a Family Farm or Growing Hay to Sell You can either grow and let your livestock eat hay on your own farm, or you can grow hay to sell to other farmers and livestock owners. Consider factors such as soil type, climate, and market demand when choosing which type of hay to grow. How to Source Equipment to Grow Hay and For Harvesting Hay Sourcing equipment is essential to growing and harvesting hay. The process involves finding the right equipment that matches your needs, budget, and timeline. There are three main ways to source equipment: New: Buying new equipment is an option if you have a higher budget and want to invest in equipment that will last for years. Many farm equipment suppliers offer warranties on new equipment, and you can customize purchases to your specific needs. However, it’s more expensive than used or rented equipment. Used: Buying used farm equipment is a cost-effective option. However, it’s crucial to inspect the equipment carefully to ensure it’s in good condition. Look for reputable sellers, and research the equipment’s maintenance history before buying. Used equipment may have a shorter lifespan than new equipment. Rent: Renting equipment is an option if you don’t want to invest in equipment or only need it for a short period. Renting allows you to use high-quality equipment without the upfront costs of buying. However, it may be more expensive in the long run if you need equipment for extended periods. Renting is also subject to availability, so plan accordingly. The Steps in Making a Hay Crop Understanding the steps in making a hay crop can help farmers achieve maximum yield and quality. Let’s look at what the process involves… Preparing the Soil Soil preparation is essential for the success of the hay crop. This process includes tilling the soil to create a smooth seedbed, applying fertilizers and lime to adjust the soil pH, and clearing away any weeds or debris. Planting and Growing After the soil is prepared, the hay crop is planted and grown. The seed is spread evenly across the prepared seedbed and then covered with a layer of soil. The crop is then allowed to grow, and farmers must monitor it for weed growth and disease. Mowing Mowing is a crucial step in the hay crop process. Farmers must wait until the crop reaches the optimal height before mowing. This typically occurs when the crop is in the mid to late bud stage. Tedding Tedding involves fluffing and spreading the cut hay out to dry. This step helps to ensure the hay is dry and ready for raking. Raking Raking is the process of gathering the hay into rows to facilitate drying and baling. Farmers use specialized machinery, such as a rake or tedder, to move and shape the hay into neat rows. Stacking and Baling in Round Bales or Square Bales The final step in the hay crop process involves stacking and baling so there’s no loose hay. Farmers can choose to bale hay in either round or square bales, depending on their preference and the type of machinery they have. The farmer can then store hay so it’s ready for transport. StepDescription Preparing the SoilTilling, adding fertilizers, and correcting pH to create a suitable seedbed. Removing weeds. Planting and GrowingSpreading seed evenly, covering with soil, monitoring growth, and managing weed and disease. MowingCutting the hay crop at the optimal height, usually in the mid to late bud stage. TeddingFluffing and spreading cut hay to aid in drying and moisture evaporation. RakingGathering hay into neat rows to facilitate drying and baling using specialized machinery. Stacking and BalingCreating bales (round or square) from the dried hay. Stacking bales for storage or transport. Hay Farm: Downsides to Consider Despite its benefits, hay farming has downsides to consider. Weather conditions, such as drought or excessive rain, can reduce hay quality and yield. Hay storage can also be a challenge, and the cost of equipment and labor can be high. Hay Farming: A Sustainable Business Venture In conclusion, starting a hay farm represents a promising and sustainable business venture in the agricultural sector. With careful planning, appropriate land selection, and adherence to best farming practices, hay farming can yield significant returns while contributing to the agricultural community and supporting livestock nutrition. Achieving success in this area demands a commitment to soil health, effective crop management, and a thorough understanding of the market. However, for those who are prepared to invest the necessary time and resources, the rewards can be substantial. As the demand for quality animal feed continues, hay farming stands out as a valuable and enduring business idea. Whether you’re looking to support your own livestock or supply to local farmers and businesses, a well-managed hay farm can serve as a robust foundation for a thriving agricultural business. Hay Farm FAQs What is the Difference Between Hay and Straw? Hay is a forage crop harvested for livestock feed, while straw is a byproduct of harvested grains used primarily for bedding and other non-feed purposes. How Hard is Hay Farming? Hay farming can be physically demanding and time-consuming, requiring specialized equipment and knowledge. However, it can also be a rewarding and profitable industry. Can a Hay Farm be Profitable? Yes, a well-managed hay farm can be profitable. Factors such as crop yield, market demand, and operational efficiency can impact profitability. Is Hay Easy to Grow? Hay requires specific soil, moisture, and weather conditions for optimal growth. However, with proper preparation and care, hay can be successfully grown in many regions. How Much Hay Can 1 Acre Produce a Year? The amount of hay 1 acre can produce in a year varies depending on factors such as soil quality, crop variety, and weather conditions. On average, 1 acre can produce 1-4 tons of hay per year. Is it Worth it to Grow Hay? Whether growing hay is worth it depends on factors such as market demand, crop yield, and operational costs. With proper management, growing hay can be a profitable endeavor. How Should Hay Bales be Stacked to Reduce Waste? Hay bales should be stacked on a well-drained surface, preferably with a moisture barrier, and kept out of direct sunlight to prevent spoilage. Stacking bales in a crisscross pattern can also help reduce waste. Are Round Bales or Square Bales Better for Hay? The choice between a round bale and small square bales or large square bales depends on factors such as storage space, feeding method, and equipment availability. Round bales are generally better for outdoor storage, while square bales are easier to handle and stack. Image: Depositphotos This article, "How to Start a Hay Farm" was first published on Small Business Trends View the full article

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: https://freelancersunion.org/resources/perks/macpaw/ As a freelancer, your online security isn’t just personal—it’s your livelihood. But with cyber threats evolving daily, staying secure online isn’t just about protecting your data; it’s about safeguarding your career, reputation, and income. Unlike employees in traditional workplaces with dedicated IT teams, freelancers are their first and last line of defense. Cybercriminals target independent professionals because they often work remotely, juggle multiple accounts, and may not have corporate-level security protections. With the rise of data breaches, phishing scams, and hacked accounts, taking control of your digital hygiene is crucial. That’s why we’ve compiled a freelancer-specific cybersecurity checklist to help you protect your digital workspace, client data, and financial transactions. This checklist includes five essential timeframes to gradually implement strong security practices and keep your business safe year-round. Awareness and action are the best defenses against cyber threats. Save this checklist and share it with fellow freelancers, clients, and industry peers—because keeping the digital world safe is a shared responsibility. View the full article

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: https://freelancersunion.org/resources/perks/macpaw/ As a freelancer, your online security isn’t just personal—it’s your livelihood. But with cyber threats evolving daily, staying secure online isn’t just about protecting your data; it’s about safeguarding your career, reputation, and income. Unlike employees in traditional workplaces with dedicated IT teams, freelancers are their first and last line of defense. Cybercriminals target independent professionals because they often work remotely, juggle multiple accounts, and may not have corporate-level security protections. With the rise of data breaches, phishing scams, and hacked accounts, taking control of your digital hygiene is crucial. That’s why we’ve compiled a freelancer-specific cybersecurity checklist to help you protect your digital workspace, client data, and financial transactions. This checklist includes five essential timeframes to gradually implement strong security practices and keep your business safe year-round. Awareness and action are the best defenses against cyber threats. Save this checklist and share it with fellow freelancers, clients, and industry peers—because keeping the digital world safe is a shared responsibility. View the full article

Reduce audit time by 20% without reducing quality. By Alan Anderson, CPA Transforming Audit for the Future Go PRO for members-only access to more Alan Anderson. View the full article

Reduce audit time by 20% without reducing quality. By Alan Anderson, CPA Transforming Audit for the Future Go PRO for members-only access to more Alan Anderson. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google reviews bug seems to be fixed...View the full article

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read (or, you can scroll down to watch the video). Let’s explore Target CPA bidding, one of the four Smart Bidding strategies in Google Ads. If you’re looking to gain more control over your Google Ads campaign costs, Target CPA may be the right bidding solution for you. I’ll cover: What is Target CPA bidding? How does Target CPA bidding work? How to set up Target CPA bidding in your Google Ads campaigns Tips for optimizing Target CPA for better results When to use Target CPA bidding When not to use Target CPA bidding Alternatives to Target CPA bidding What is Target CPA bidding? Target CPA is a Smart Bidding strategy. That means that Google will automatically set your bids for each and every auction to help you get as many conversions as possible, at the target cost-per-action (CPA) you set. How does Target CPA bidding work? With Target CPA bidding, you simply tell Google Ads the average amount you want to pay for each conversion – your target CPA. Then, Google Ads analyzes millions of signals at auction time. Based on expected conversion, Google will bid up or down to try to achieve your target. That means: For some keywords, you may see astronomically high CPCs. For other keywords, you may see zero impressions. Target CPA works across your campaign to drive the most efficient conversions it can, within your budget. How to set up Target CPA bidding in your Google Ads campaigns To use Target CPA bidding, you either need to create a new campaign or go to your campaign settings. Scroll down to the “Bidding” section and select “Target CPA.” Note that Target CPA bidding is compatible with Search, Display, Demand Gen, Performance Max and App campaigns. You cannot use Target CPA bidding in Shopping or Video campaigns. Then, you’ll then need to enter your target CPA. This is the average amount you’re looking to pay for each conversion. The Google Ads interface will sometimes make a recommendation, which you can accept or reject. If in doubt, set your target CPA at your actual 30-day CPA. For example, if the campaign has been achieving a CPA of $52 over the last 30 days, set your target CPA at $52. Tips for optimizing Target CPA for better results Target CPA is a powerful bid strategy for scaling results, but it has a lot of potential pitfalls. Here’s what I recommend to get the best results out of Target CPA bidding: Give your campaign time to collect data. Don’t make changes to your target CPA too frequently, as this can interfere with the algorithm’s ability to learn and optimize your bids. Set it, and let it simmer. Set a realistic target CPA. If you set your target CPA too low, you could throttle your campaign into not spending at all. Adjust your target CPA gradually. Increase or decrease your target in 10-20% increments at a time, and collect at least 20-30 conversions at this new target before adjusting further. Monitor your search impression share. If you’re losing a lot of search impression share due to rank, it could be because your quality score is too low or your target CPA bid is too low. Try increasing your target by 10% to see how this impacts your impressions. When to use Target CPA bidding Target CPA bidding is a good option if you have a specific cost per action goal in mind and your campaign has a history of achieving it. It’s also a good option if you’re looking to scale your campaigns and you want to ensure that you’re not overspending. When not to use Target CPA bidding Target CPA bidding is not a good option if you don’t have a specific cost per action goal in mind. It’s also not a good option if you’re not getting at least 30 conversions in 30 days, or if your conversion data is not reliable. Alternatives to Target CPA bidding If Target CPA bidding is not right for you, there are other Smart Bidding strategies that may be a better option, such as: Maximize Conversions: This bidding strategy automatically sets your bids to help you get as many conversions as possible within your budget. Ideal for smaller budget campaigns. Maximize Conversion Value: This bidding strategy automatically sets your bids to help you get as much revenue as possible within your budget. Ideal for ecommerce campaigns that advertise products with many different prices. Target ROAS: This bidding strategy automatically sets your bids to help you achieve a specific return on ad spend (ROAS), rather than a specific cost per action. Ideal for campaigns with 50+ conversions in 30 days, and specific ROI objectives. View the full article

Google Search may now be faster when you use Chrome for Google Search. Google is leveraging Speculation Rules API to prefetch results, ultimately making the overall Google Search experience faster. “Google Search has been making use of the Speculation Rules API to improve navigation speed from the search results page to the result links and they’ve been using a few features of the API that may be of interest to other site owners,” Google wrote on the Chrome Developers blog. More details. Google will prefetch the first two search results to speed up the search experience. Google said it does this through using the requires configuration, to ensure prefetches use the private prefetch proxy in Chrome and by using the referrer_policy setting to ensure no details encoded in the search page’s URL are sent to the site in the referer HTTP header. The results. Google wrote they “saw significant improvements in Largest Contentful Paint (LCP)” for the first two results. On Chrome for Android, LCP for clicks from Google Search were reduced by 67 milliseconds. Desktop Chrome resulted in a similar improvement in LCP of 58.6 milliseconds. Beyond the first two results, here are the gains Google posted: Desktop Chrome reduced First Contentful Paint (FCP) for navigations from Google Search by 7.6 milliseconds and LCP by 9.5 milliseconds (as shown by A/B testing). These represent smaller gains compared to the 58.6 milliseconds improvements seen in the first two results, but that’s not surprising given the smaller lead time as they are not prefetched as eagerly. Why we care. A faster Google experience may lead to more users, more traffic and hopefully happier and higher converting customers. But again, that is if your site has visibility in Google Search. That being said, you can read more about the technical details in this Google blog post. View the full article

Invoice financing, also known as accounts receivable financing, is a financial solution where businesses use their unpaid invoices as collateral to obtain immediate working capital from lenders or financing companies. Instead of waiting for customers to pay invoices, businesses can access a significant portion of the invoice value upfront, which helps improve cash flow and allows them to meet immediate financial obligations or invest in growth opportunities. What is Invoice Financing? Invoice financing is a form of short-term borrowing that enables businesses to unlock the value of their accounts receivable by selling unpaid invoices to a third-party financing company at a discount in exchange for immediate cash. https://youtube.com/watch?v=NdTBkvfCssg%3Fsi%3DjaPaug92KOJT-KEO How Invoice Financing Works Let’s say a small business provides goods or services to a client with invoice payment terms of net 30 days. However, the business needs immediate funds to cover operational expenses or invest in expansion. Instead of waiting for 30 days to receive payment, the business can choose to sell its unpaid invoice to an invoice financing company. The financing company may advance around 80-90% of the invoice value upfront, minus a fee (discount rate), and hold the remaining amount as a reserve. Once the client pays the invoice, the financing company releases the reserve amount to the business minus any fees or charges. The Role of Invoice Financing Companies Invoice financing companies are essential in the business landscape, as they provide vital liquidity to companies experiencing cash flow challenges caused by slow-paying customers. These firms serve as intermediaries, connecting businesses that require immediate cash with investors or lenders who are interested in purchasing invoices at a discounted rate. These companies assess the creditworthiness of the invoices and the businesses issuing them, determine the risk involved, and offer financing solutions tailored to the needs of different businesses. By offering timely access to working capital, invoice financing companies help businesses maintain operations, manage growth, seize opportunities, and avoid the pitfalls of late payments. Invoice Financing vs. factoring Here are the differences in two key categories: Ownership of Invoices: In invoice financing, the business retains ownership of the invoices, using them as collateral to secure a loan. In contrast, invoice factoring involves selling the invoices outright to a third-party factor. Responsibility for Collection: In invoice financing, the business usually handles the collection of payments from its customers. Conversely, in invoice factoring, the factor assumes the responsibility for collecting these payments. Invoice Factoring Invoice factoring is a financial arrangement in which a business sells its accounts receivable (invoices) to a third-party financial entity, referred to as a factor, at a discounted rate. The factor provides an upfront advance, usually covering about 70-90% of the invoice value, and proceeds to collect payments directly from the business’s customers. After the customers fulfill their payments on the invoices, the factor disburses the remaining balance to the business, deducting a fee or discount rate. The Role of Factoring Companies Invoice factoring companies provide a valuable service to businesses by offering immediate access to cash flow without taking on additional debt. They help businesses maintain stable cash flow, manage expenses, and seize growth opportunities by converting accounts receivable into immediate working capital. Additionally, invoice factoring companies often provide services such as credit checks on customers, collections management, and credit insurance, which can help mitigate the risk of non-payment and improve overall financial efficiency for businesses. By outsourcing accounts receivable management and providing flexible financing solutions, invoice factoring companies play a crucial role in supporting the growth and stability of businesses across various industries. FeatureInvoice FinancingInvoice Factoring DefinitionA way for businesses to borrow money against the amounts due from customers without selling the invoices.A financial transaction where a business sells its invoices to a third party at a discount to improve cash flow. Control of InvoicesThe business retains control over the collection of payments.The factor (third-party) takes control of the accounts receivable and the collection process. ConfidentialityUsually confidential, customers may not be aware that financing is being used.Often not confidential, customers are aware as they make payments directly to the factoring company. CostFees are based on the amount of financing and the time it takes for customers to pay.Fees include a factoring fee based on a percentage of the invoice, along with additional fees for the service provided. Speed of FundingFunds can be available quickly, often within 24-48 hours of approval.Similar to invoice financing, funds are typically available quickly after selling the invoices. CreditworthinessDepends more on the creditworthiness of the borrowing company.Depends on the creditworthiness of the customers (debtors) and the quality of the invoices. Risk and ResponsibilityThe business remains responsible for the collection of payments and any bad debts.The factor assumes the risk of non-payment (in non-recourse factoring), reducing the risk for the original business. Relationship with ClientDirect relationship with the client is maintained as the business continues to handle its accounts receivable.The factor may interact directly with clients, which could affect the business's relationship with its clients. FlexibilityMore flexible, as businesses can choose which invoices to finance.Less flexible, as factors often require a commitment to factor a minimum amount or all invoices from selected customers. PurposePrimarily used to improve cash flow without taking on new debt.Used to outsource sales ledger management and improve cash flow, while also potentially offloading credit risk. Benefits of Invoice Financing for Small Business Improved Cash Flow: Invoice financing offers businesses immediate access to cash, enabling them to fulfill financial obligations, pay employees and suppliers, and invest in growth initiatives without having to wait for customer payments on invoices. Flexible Financing: Unlike traditional loans, invoice financing does not require collateral beyond the invoices themselves, making it accessible to businesses with limited assets. It’s also typically easier and quicker to obtain compared to traditional financing options. Risk Mitigation: Invoice financing can help businesses mitigate the risk of late payments or non-payment by providing a steady stream of cash flow based on their accounts receivable. Opportunity for Growth: With improved cash flow, businesses can take advantage of growth opportunities, such as expanding operations, launching new products or services, or pursuing new markets. Eligibility Criteria for Invoice Financing Business Stability: Lenders typically prefer businesses with a history of operations and a proven track record of invoicing and collecting payments. Creditworthiness of Invoices: The invoices being financed should be from creditworthy customers to minimize the risk for the financing company. Minimum Invoice Value: Some lenders may have minimum requirements for the value of invoices eligible for financing. Absence of Legal Issues: Businesses should not have any pending legal issues or disputes related to the invoices being financed. Steps to Secure Invoice Financing Application: The business submits an application to the invoice financing company, providing details about their business, invoices to be financed, and financial history. Due Diligence: The financing company conducts due diligence to assess the creditworthiness of the invoices and the business, which may include credit checks on customers and a review of financial statements. Agreement: Once approved, the business and the financing company enter into an agreement outlining the terms and conditions of the financing arrangement. Submission of Invoices: The business submits the invoices to the financing company for verification. Funding: After verification, the financing company advances a percentage of the invoice value to the business. Payment Collection: The financing company may collect payments directly from customers or allow the business to collect payments, depending on the type of invoice financing. Invoice Financing Costs Discount Rate or Fee: Companies that offer invoice financing impose a fee or discount rate, usually calculated as a percentage of the invoice’s total value, for their financing services. Additional Charges: There may be additional charges, such as processing fees or administrative fees, associated with invoice financing. Interest: In some cases, invoice financing may involve interest charges, particularly if the financing arrangement extends beyond a certain period. Late Payment Penalties: Companies could face penalties or extra charges due to delayed payments or failure to pay invoices. Choosing the Right Invoice Financing Company or Invoice Factoring Company Here are some factors to consider when choosing an invoice financing or factoring company: Control Over Collections: If a business prefers to maintain control over collections and customer relationships, invoice financing might be more suitable. On the other hand, if the business wants to offload collections responsibilities and streamline cash flow, invoice factoring might be preferred. Cost Considerations: It is essential for businesses to evaluate the costs linked to invoice financing versus invoice factoring. This includes analyzing discount rates, fees, and any other charges to identify the most cost-effective choice. Customer Perception: Some businesses may be concerned about how their customers will perceive invoice financing or factoring. Invoice financing allows businesses to maintain direct relationships with customers, while invoice factoring involves customer notification of the financing arrangement. Common Misconceptions About Invoice Financing Only for Desperate Businesses: One common misconception is that invoice financing is only for struggling or desperate businesses. In reality, it’s a common and legitimate financing option used by businesses of all sizes to manage cash flow effectively. High Cost: Yes, there is an invoice financing cost. While there are costs associated with invoice financing, they can be offset by the benefits of improved cash flow and access to working capital, making it a cost-effective solution for many businesses. Complexity: Some businesses may perceive invoice financing as a complex or cumbersome process. However, with streamlined online platforms and efficient processes, invoice financing can be relatively straightforward and accessible. Invoice Discounting: An Alternative Approach Invoice discounting is a type of invoice financing where a business retains control over collections and customer relationships. Instead of selling invoices outright to a financing company, the business borrows against the value of its unpaid invoices, using them as collateral to secure a loan. The lender advances a percentage of the invoice value upfront, typically 70-90%, minus a discount or interest rate. The business retains responsibility for collecting payments from customers and repays the loan, along with any fees or interest, once the invoices are paid. Invoice Financing Explained Given the advantages of invoice financing, including improved cash flow, flexibility, and accessibility, it’s likely to remain a popular financing option for businesses in the future. As technology continues to advance and streamline financial processes, invoice financing may become even more accessible and efficient, further driving its adoption among businesses. FAQs: Invoice Financing How does accounts receivable financing help manage outstanding invoices? Accounts receivables financing helps manage outstanding invoices by providing immediate cash flow based on the value of unpaid invoices. By converting accounts receivable into cash, businesses can meet immediate financial obligations, invest in growth initiatives, and avoid the negative impacts of late payments or cash flow gaps. What’s the difference between accounts receivable financing and traditional loans? Collateral: Traditional loans often require tangible collateral, such as real estate or equipment, while accounts receivable financing uses invoices as collateral. Approval Process: Traditional loans may involve a lengthy approval process, including credit checks, financial assessments, and documentation requirements. Accounts receivable financing can be faster and more accessible, based primarily on the creditworthiness of invoices and customers. Repayment Structure: Traditional loans have fixed repayment terms, including principal and interest payments over a set period. Accounts receivable financing is more flexible, with repayment typically tied to the collection of invoices. Risk Sharing: Accounts receivable financing companies assume some of the risk associated with unpaid invoices, whereas traditional lenders may require businesses to bear the full risk of non-payment. Read More: What is an Invoice? How to Create an Invoice Image: Envato Elements This article, "What is Invoice Financing and How Does it Work?" was first published on Small Business Trends View the full article

Invoice financing, also known as accounts receivable financing, is a financial solution where businesses use their unpaid invoices as collateral to obtain immediate working capital from lenders or financing companies. Instead of waiting for customers to pay invoices, businesses can access a significant portion of the invoice value upfront, which helps improve cash flow and allows them to meet immediate financial obligations or invest in growth opportunities. What is Invoice Financing? Invoice financing is a form of short-term borrowing that enables businesses to unlock the value of their accounts receivable by selling unpaid invoices to a third-party financing company at a discount in exchange for immediate cash. https://youtube.com/watch?v=NdTBkvfCssg%3Fsi%3DjaPaug92KOJT-KEO How Invoice Financing Works Let’s say a small business provides goods or services to a client with invoice payment terms of net 30 days. However, the business needs immediate funds to cover operational expenses or invest in expansion. Instead of waiting for 30 days to receive payment, the business can choose to sell its unpaid invoice to an invoice financing company. The financing company may advance around 80-90% of the invoice value upfront, minus a fee (discount rate), and hold the remaining amount as a reserve. Once the client pays the invoice, the financing company releases the reserve amount to the business minus any fees or charges. The Role of Invoice Financing Companies Invoice financing companies are essential in the business landscape, as they provide vital liquidity to companies experiencing cash flow challenges caused by slow-paying customers. These firms serve as intermediaries, connecting businesses that require immediate cash with investors or lenders who are interested in purchasing invoices at a discounted rate. These companies assess the creditworthiness of the invoices and the businesses issuing them, determine the risk involved, and offer financing solutions tailored to the needs of different businesses. By offering timely access to working capital, invoice financing companies help businesses maintain operations, manage growth, seize opportunities, and avoid the pitfalls of late payments. Invoice Financing vs. factoring Here are the differences in two key categories: Ownership of Invoices: In invoice financing, the business retains ownership of the invoices, using them as collateral to secure a loan. In contrast, invoice factoring involves selling the invoices outright to a third-party factor. Responsibility for Collection: In invoice financing, the business usually handles the collection of payments from its customers. Conversely, in invoice factoring, the factor assumes the responsibility for collecting these payments. Invoice Factoring Invoice factoring is a financial arrangement in which a business sells its accounts receivable (invoices) to a third-party financial entity, referred to as a factor, at a discounted rate. The factor provides an upfront advance, usually covering about 70-90% of the invoice value, and proceeds to collect payments directly from the business’s customers. After the customers fulfill their payments on the invoices, the factor disburses the remaining balance to the business, deducting a fee or discount rate. The Role of Factoring Companies Invoice factoring companies provide a valuable service to businesses by offering immediate access to cash flow without taking on additional debt. They help businesses maintain stable cash flow, manage expenses, and seize growth opportunities by converting accounts receivable into immediate working capital. Additionally, invoice factoring companies often provide services such as credit checks on customers, collections management, and credit insurance, which can help mitigate the risk of non-payment and improve overall financial efficiency for businesses. By outsourcing accounts receivable management and providing flexible financing solutions, invoice factoring companies play a crucial role in supporting the growth and stability of businesses across various industries. FeatureInvoice FinancingInvoice Factoring DefinitionA way for businesses to borrow money against the amounts due from customers without selling the invoices.A financial transaction where a business sells its invoices to a third party at a discount to improve cash flow. Control of InvoicesThe business retains control over the collection of payments.The factor (third-party) takes control of the accounts receivable and the collection process. ConfidentialityUsually confidential, customers may not be aware that financing is being used.Often not confidential, customers are aware as they make payments directly to the factoring company. CostFees are based on the amount of financing and the time it takes for customers to pay.Fees include a factoring fee based on a percentage of the invoice, along with additional fees for the service provided. Speed of FundingFunds can be available quickly, often within 24-48 hours of approval.Similar to invoice financing, funds are typically available quickly after selling the invoices. CreditworthinessDepends more on the creditworthiness of the borrowing company.Depends on the creditworthiness of the customers (debtors) and the quality of the invoices. Risk and ResponsibilityThe business remains responsible for the collection of payments and any bad debts.The factor assumes the risk of non-payment (in non-recourse factoring), reducing the risk for the original business. Relationship with ClientDirect relationship with the client is maintained as the business continues to handle its accounts receivable.The factor may interact directly with clients, which could affect the business's relationship with its clients. FlexibilityMore flexible, as businesses can choose which invoices to finance.Less flexible, as factors often require a commitment to factor a minimum amount or all invoices from selected customers. PurposePrimarily used to improve cash flow without taking on new debt.Used to outsource sales ledger management and improve cash flow, while also potentially offloading credit risk. Benefits of Invoice Financing for Small Business Improved Cash Flow: Invoice financing offers businesses immediate access to cash, enabling them to fulfill financial obligations, pay employees and suppliers, and invest in growth initiatives without having to wait for customer payments on invoices. Flexible Financing: Unlike traditional loans, invoice financing does not require collateral beyond the invoices themselves, making it accessible to businesses with limited assets. It’s also typically easier and quicker to obtain compared to traditional financing options. Risk Mitigation: Invoice financing can help businesses mitigate the risk of late payments or non-payment by providing a steady stream of cash flow based on their accounts receivable. Opportunity for Growth: With improved cash flow, businesses can take advantage of growth opportunities, such as expanding operations, launching new products or services, or pursuing new markets. Eligibility Criteria for Invoice Financing Business Stability: Lenders typically prefer businesses with a history of operations and a proven track record of invoicing and collecting payments. Creditworthiness of Invoices: The invoices being financed should be from creditworthy customers to minimize the risk for the financing company. Minimum Invoice Value: Some lenders may have minimum requirements for the value of invoices eligible for financing. Absence of Legal Issues: Businesses should not have any pending legal issues or disputes related to the invoices being financed. Steps to Secure Invoice Financing Application: The business submits an application to the invoice financing company, providing details about their business, invoices to be financed, and financial history. Due Diligence: The financing company conducts due diligence to assess the creditworthiness of the invoices and the business, which may include credit checks on customers and a review of financial statements. Agreement: Once approved, the business and the financing company enter into an agreement outlining the terms and conditions of the financing arrangement. Submission of Invoices: The business submits the invoices to the financing company for verification. Funding: After verification, the financing company advances a percentage of the invoice value to the business. Payment Collection: The financing company may collect payments directly from customers or allow the business to collect payments, depending on the type of invoice financing. Invoice Financing Costs Discount Rate or Fee: Companies that offer invoice financing impose a fee or discount rate, usually calculated as a percentage of the invoice’s total value, for their financing services. Additional Charges: There may be additional charges, such as processing fees or administrative fees, associated with invoice financing. Interest: In some cases, invoice financing may involve interest charges, particularly if the financing arrangement extends beyond a certain period. Late Payment Penalties: Companies could face penalties or extra charges due to delayed payments or failure to pay invoices. Choosing the Right Invoice Financing Company or Invoice Factoring Company Here are some factors to consider when choosing an invoice financing or factoring company: Control Over Collections: If a business prefers to maintain control over collections and customer relationships, invoice financing might be more suitable. On the other hand, if the business wants to offload collections responsibilities and streamline cash flow, invoice factoring might be preferred. Cost Considerations: It is essential for businesses to evaluate the costs linked to invoice financing versus invoice factoring. This includes analyzing discount rates, fees, and any other charges to identify the most cost-effective choice. Customer Perception: Some businesses may be concerned about how their customers will perceive invoice financing or factoring. Invoice financing allows businesses to maintain direct relationships with customers, while invoice factoring involves customer notification of the financing arrangement. Common Misconceptions About Invoice Financing Only for Desperate Businesses: One common misconception is that invoice financing is only for struggling or desperate businesses. In reality, it’s a common and legitimate financing option used by businesses of all sizes to manage cash flow effectively. High Cost: Yes, there is an invoice financing cost. While there are costs associated with invoice financing, they can be offset by the benefits of improved cash flow and access to working capital, making it a cost-effective solution for many businesses. Complexity: Some businesses may perceive invoice financing as a complex or cumbersome process. However, with streamlined online platforms and efficient processes, invoice financing can be relatively straightforward and accessible. Invoice Discounting: An Alternative Approach Invoice discounting is a type of invoice financing where a business retains control over collections and customer relationships. Instead of selling invoices outright to a financing company, the business borrows against the value of its unpaid invoices, using them as collateral to secure a loan. The lender advances a percentage of the invoice value upfront, typically 70-90%, minus a discount or interest rate. The business retains responsibility for collecting payments from customers and repays the loan, along with any fees or interest, once the invoices are paid. Invoice Financing Explained Given the advantages of invoice financing, including improved cash flow, flexibility, and accessibility, it’s likely to remain a popular financing option for businesses in the future. As technology continues to advance and streamline financial processes, invoice financing may become even more accessible and efficient, further driving its adoption among businesses. FAQs: Invoice Financing How does accounts receivable financing help manage outstanding invoices? Accounts receivables financing helps manage outstanding invoices by providing immediate cash flow based on the value of unpaid invoices. By converting accounts receivable into cash, businesses can meet immediate financial obligations, invest in growth initiatives, and avoid the negative impacts of late payments or cash flow gaps. What’s the difference between accounts receivable financing and traditional loans? Collateral: Traditional loans often require tangible collateral, such as real estate or equipment, while accounts receivable financing uses invoices as collateral. Approval Process: Traditional loans may involve a lengthy approval process, including credit checks, financial assessments, and documentation requirements. Accounts receivable financing can be faster and more accessible, based primarily on the creditworthiness of invoices and customers. Repayment Structure: Traditional loans have fixed repayment terms, including principal and interest payments over a set period. Accounts receivable financing is more flexible, with repayment typically tied to the collection of invoices. Risk Sharing: Accounts receivable financing companies assume some of the risk associated with unpaid invoices, whereas traditional lenders may require businesses to bear the full risk of non-payment. Read More: What is an Invoice? How to Create an Invoice Image: Envato Elements This article, "What is Invoice Financing and How Does it Work?" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. A good video doorbell should do two things well: show you who’s at your door and make it easy to interact with them. The Arlo Video Doorbell 2K (2nd Gen) does both. Originally priced at $129.99, it's now $59.99, its lowest price ever, according to price trackers. Arlo Video Doorbell 2K $49.97 at Walmart $79.00 Save $29.03 Get Deal Get Deal $49.97 at Walmart $79.00 Save $29.03 That’s a serious drop for a doorbell that PCMag named Editor’s Choice and Best Video Doorbell of the Year 2024. With a crisp 2K resolution (1,944 x 1,944 pixels), a 180-degree field of view, and 12x digital zoom, this doorbell lets you see everything from a delivery driver’s face to the package at their feet. You can either hardwire it to an 8-24V transformer for continuous trickle charging or use it wirelessly with its built-in battery that lasts up to four months per charge via USB. It starts recording when motion is detected or when the doorbell button is pressed. When that happens, instead of just sending push notifications, this doorbell calls your phone which you can answer or decline like a regular call. If you pick up, you'll get a live video feed with two-way talk (or you can play a pre-recorded message if you’re not in the mood to chat). This PCMag review notes that daytime video has sharp details and vibrant colors, while night vision is clear in black-and-white up to 25 feet away. That said, it does not support color night vision—if you need that feature, the Ring Battery Doorbell Plus ($149.99) might be a better alternative. Also, there’s no local storage, meaning if you want access to recorded clips, you’ll need an Arlo Secure subscription. Plans start at $7.99/month for a single camera (or $17.99/month for unlimited cameras), giving you 60 days of cloud storage, smart alerts, and object detection. And, if you require 24/7 emergency response, you'll need to subscribe to the $24.99/month Premium plan. You can manage and control the Arlo Video Doorbell 2K using the Arlo Secure app, including accessing live streams, using two-way/muting audio, adjusting motion detection settings, enabling different modes, activating voicemail or the inbuilt siren, and more. View the full article

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s Sora and Meta’s new Movie Gen. Using the brand’s new suite of tools, creators can turn a written prompt into a video clip, convert an existing image into a video, and even translate audio and video into multiple different languages. Adobe’s video AI capabilities are late to market, but that’s par for the course for a brand that got into generative AI nearly a year after its main competitors back in 2022. In the past, Adobe has set itself apart in the AI space with stringent IP protections (it only trains Firefly on licensed content and bills its new video model as the industry’s “first commercially safe” video AI) and by making significant improvements to its new features over time. It remains to be seen whether Firefly Video Model will follow a similar upward trajectory. What can it do?[Image: Adobe]Text to VideoFirefly’s Text to Video feature is most comparable to OpenAI’s Sora. Users enter a specific prompt in a text box, which is then converted to a five-second video clip. The feature incorporates Adobe’s signature easy-to-follow UI with a drop-down menu that allows creatives to tweak aspects of its output like shot size, camera angle, and motion. Image to VideoAdobe is positioning its Image to Video feature as a kind of brainstorming tool for video editors. It’s similar to Text to Video, except the user can input an image alongside a written prompt to bring a specific frame to life. In a demo video shared by the company, an editor takes a still frame of an astronaut flipping a switch and asks Image to Video to create a shot of the astronaut unplugging a cord instead. It’s an example of a quick edit that could help an editor better convey their project’s intended mood to supervisors, she says. [Image: Adobe]Translate VideoTranslate Video—available in 20 different languages—is Adobe’s offering to help creators cut down on translation and dubbing services. Per a press release, “With voice, tone, cadence and acoustic match when translating video content into different languages, creators can [spend] less time on dubbing performance and audio mixing.” Right now, Firefly Video Model isn’t especially groundbreaking, but it will help plenty of Adobe creators streamline their production processes without turning to an outside video AI application, especially when just about every design platform wants to be creatives’ only platform. In an interview with Fast Company back in September, Adobe CTO Ely Greenfield noted that, for a generative AI tool that produces common stock images to make it into an Adobe product, the result should be acceptable 10/10 times. However, he added, for results with more specificity, “getting it right 1/10 times is still a huge savings. It can be a little frustrating in the moment, but if we can give people good content 1/10 times that saves them from going back to reshoot something on deadline; that’s incredibly valuable.” As Adobe continues to iterate on its Firefly Video Model, that success rate is only bound to go up. View the full article

Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and public resources. But why does it seem to take epic disasters to bring people together in the first place? Social behavior and trauma Psychological research provides fascinating insights into that very question. One particularly influential paper published in the American Journal of Orthopsychiatry in 2008 dubs this phenomenon of charity and communal support “altruism born of suffering.” “Research on altruism has focused on its positive roots, whereas research on the effects of victimization and suffering has focused on aggression and difficulties in functioning,” write the study authors. “However, anecdotal evidence, case studies, and some empirical research indicate that victimization and suffering can also lead people to care about and help others.” One of the paper’s authors, prominent psychologist and professor emeritus Ervin Staub at UMass Amherst, has expounded on his findings in the years since, noting the real-world evidence from studies of people’s social behavior following a traumatic event, such as the 2004’s devastating earthquake and tsunami in the Indian Ocean. “In one study, some participants reported that they have suffered because of abuse or violence against them in their families, because of harmful behavior against them as members of a group, or because of natural disasters,” Staub wrote in Psychology Today. “Months later they expressed more empathy with, and feelings of responsibility for helping people affected by the tsunami in Asia in 2004, and volunteered more to collect donations for them, than people who reported that they had not suffered. They also volunteered more for causes that involved helping people.” Tightening communities A trio of experts who spoke with Fast Company added further context to the social psychology of collective trauma events, group identity during times of disaster, and community cohesion after mass tragedies which helps explain this sudden impulse toward altruism and empathy. “There are place communities like we had in Altadena, and that’s very meaningful, and it’s not something that everyone has. But there are also these other kinds of communities of identity, you know, like people will say, I belong to the gay community, or I belong to the community around a particular organization,” says John Brekke, professor emeritus at the USC School of Social Work—and, incidentally, an Altadena resident whose own home was greatly damaged by the recent wildfires. “So, you know, it’s interesting when you see people who all of a sudden come together around this almost community of disaster, in a way, they feel themselves. They can be a part of something by participating in this community of helpers, really, either through giving money or lending time or actually taking people in, and that act of giving at the community level seems to be as meaningful as literally giving to someone that you’re right next to who needs some help.” There’s a neurobiological aspect to this, too, Brekke says, explaining that, “it not only feels good from a spiritual point of view, if people are being spiritual, but it also feels good from a psycho-biological perspective, because you get a rush of great stuff into your system when you are being empathic and when you are giving to others.” This includes biochemical releases of things like serotonin and oxytocin, which lead to feelings of contentment, well-being, and connection. Individualism and identity Unfortunately, whether that feeling of empathy and good will persists after a collective traumatic event like the wildfires is a more complicated question. Some of that has to do with American societal values. “American mainstream society is about rugged individualism,” says Jorja Leap, a professor of social welfare and executive director of the UCLA Social Justice Research Partnership. “Here you’re an individual, you’re taught. Whether it’s the frontier, whether it’s space travel, whether it’s running for office, we look at individual personality and individual strengths, and we tend to lift that up more than the idea of community, so people are expected to make it on their own.” So, while disasters such an earthquake or war may bring people together, there can be an ensuing cynicism, she adds. (Case in point: The ongoing battle over fire insurance and which communities’ houses will be rebuilt in Los Angeles.) “We may be incredibly altruistic and responsive and then incredibly cynical, and sometimes that cynicism is self-protective. I really believe that cynicism is just cover up for fear,” adds Leap. Another expert, Alison Holman, a professor at the UC Irvine School of Nursing and UCI’s School of Psychological Science, has extensive experience researching the effects of individual and collective traumas, including Southern California wildfires. Like USC’s Brekke, she believes identity is a key factor that drives empathy and altruism during crisis moments. “What may be happening is that people identify, to some extent, with the people, the victims,” she says. “We have found in our work that identifying with victims is really something that helps to encourage people to engage in pro-social behavior. So, when people identify with them, meaning, ‘Oh my God, I lived there, I lived in that area,’ or, ‘Oh my God, I’ve lost my home,’ or, ‘Oh my God, I know what it’s like to be threatened by that,’ it may just instigate in people that sense of identification that would make them want to help out.” That’s certainly a phenomenon playing out in Los Angeles at the moment. Whether it leads to lasting change in people and more community engagement after the blaze, and in an era where climate change is expected to lead to ever-cascading calamities, is a more open question. View the full article

Generative AI is transforming how people search for and consume information. Rather than sifting through traditional search results, users now get instant AI-generated answers – often sourced from multiple websites. For brands, instead of competing for a single featured snippet, you now have the chance to be included in AI-generated responses. The key? Creating interactive content that engages users and provides AI-friendly insights. This article explores why interactive content outperforms static content in AI-driven search and how brands can leverage it to increase search presence, engagement, and website traffic. What is interactive content? Interactive content is designed to engage users beyond a simple answer, encouraging deeper exploration and providing additional insights into their queries. We’ve seen firsthand how this approach enhances search visibility and website traffic. Below are some of the most effective formats brands can use to drive AI-powered search success: Quiz content A great example is this branded quiz that helps website visitors identify the animal in their home. With just six questions, users can quickly find answers to their real concern: what animal is infesting their home? Digital tools Interactive tools like cost calculators for sports field replacements or home financing can add value while keeping users engaged. Another example is a structured guide that follows a listing framework (like the one below), offering clear, actionable insights. Downloadable resource content Branded guides and PDFs provide in-depth information in a shareable format. The most effective versions use a list framework with trending, search-driven headers, making them easy for users (and AI) to digest. These listed frameworks provide engaging and clickable content. For example when searching for a highly searched term like “sauna benefits,” brands looking to lead in this topic need to offer clickable buttons that link to additional research executed by the person with direct experience. We have seen the posts ranking in AI Overviews typically present internal linking to podcasts and branded research studies on the subject matter. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Interactive content vs. static content Content creation has traditionally focused on long-form copy, but in the digital and generative AI era, users expect to be engaged and involved in the content they consume. While static content remains the same for all users, interactive content adapts to user actions, creating opportunities to build relationships and enhance engagement. Many websites leverage chatbots to collect frequently asked questions, helping brands identify customer knowledge gaps. This data can then be used to create animated infographics, webinars, and explainer videos that address trending topics. By integrating branded interactive content into chatbot responses, customer service teams can provide valuable resources in real time. This scales support efforts while generating higher-funnel sales opportunities in the lead nurturing process. Why branded interactive content? Interactive tools embedded in digital content help generative AI and LLMs process and deliver answers more effectively. Our analysis of SERP results shows that AI prioritizes links demonstrating direct experience, breaking down definitions and “how-to” steps – formats that work best in an interactive content setting. Incorporating interactive content into your strategy boosts engagement and conversions by creating contextually relevant calls to action that drive: Email sign-ups. Form submissions. Calls. This type of content becomes a trusted resource for users in both their professional and personal lives. As a result, your brand authority strengthens with your target audience. You can measure its impact by tracking relevant traffic within your sector. Increased search presence in AI Overviews signals that your content is performing well in generative AI results. Another example of success can be seen in the home services sector by targeting an AI Overviews strategy with interactive content through providing a branded calculator within a context, heavy guide for calculating the cost of buying a new home. The screenshot below showcases link results with embedded calculators. How to incorporate interactive content in your own content strategy When developing interactive content, start by considering how readers will use it. Ask yourself: Does this tool or guide align with the intent behind their question? Ask ‘how’ For content optimized for generative AI, focus on answering conversational queries. Consider how voice search would phrase the question and ensure your content provides a clear, structured response. Use direct experience Through our AI-optimization research, we’ve analyzed hundreds of content pieces. The results show that LLMs favor content based on direct experience – highly contextualized and tailored to the target audience. Increase your visibility in AI search with interactive content As we refine strategies for generative AI search, continuous testing is key. Our experience shows that starting with high-performing content is one of the most effective ways to adapt to this evolving landscape. View the full article

Figure bolsters case for Federal Reserve to proceed slowly with interest rate cutsView the full article

The United States Postal Service handles an average of 318 million pieces of mail every day, so there are going to be some mistakes. Carriers misread an addresses, letters shift around in the back of the truck, and people move without updating their addresses—all circumstances that could result in you receiving mail intended for someone else. Here’s what you should do if you get mail that doesn’t belong to you. What to do if mail is delivered to the wrong addressIf the mail you’ve received is not only for someone else, but for a different address than yours, you have two options to correct the mistake:
 Deliver it yourself. If the letter is clearly intended for a nearby neighbor, and you can physically open their mailbox, feel free to deliver the letter to the correct address yourself. It is not illegal to open someone’s mailbox (as long as it’s not locked), and it’s not illegal to personally forward mail to the correct address as long as the mail has proper postage. You could also knock on their door and hand it to them if you know them (or feel comfortable doing so). However, be aware that there are laws against placing other things—like flyers, notes, advertisements without postage, etc.—in mailboxes.

 Write a note and stick it in the outgoing. If the correct address is far away or you just don’t feel like dealing with delivering it yourself, write a note that says something to the effect of “wrong address” and attach it to the wrongly delivered piece of mail with a sticky note or a paperclip. A mail carrier will pick it up next time around and it will be delivered to the correct address in the next couple days.
It’s best not to write your note directly on the envelope or article and risk defacing someone else’s mail. If you use a marker or Sharpie and it bleeds through, it could cause the intended recipient more grief than is necessary. So use a paperclip or a sticky note instead. What to do if you receive mail for a former residentIf you’re receiving someone else’s mail with your correct address, you need to inform the mail carrier and post office that they no longer live there. Again, you can do that with a paper clipped note placed on the letter. To return to sender, simply write "Not at this address, return to sender" on the note and attach it to the piece of mail. Stick the mail in the outgoing box in a way that makes the error clear to your mail carrier the next time they come around. This might take a few tries, and you may even have to contact the post office if it continues. Check that the mail doesn’t say “[other person’s name] or current resident”; That mail is technically addressed to you as long as you live in that residence, whether you want to receive it or not. (Junk mail companies love that trick.) If you keep telling the post office “person doesn’t live here” with “or current resident” mail, they might assume the residence is vacant and stop sending mail there entirely. When in doubt, a trip to the post office or a phone call can often clear things up. Is it illegal to open someone else's mail?You bet it is. It's also illegal to throw someone else's mail away on purpose. Both are considered tampering (and both are considered jerk-y.) When you get someone else's mail, do not open it and do not throw it away, since both are punishable offenses (and no one likes offending or punishment). Don't worry, if you were mindlessly tearing open your stack of mail and realized you'd received someone else's and opened in error, you won't be taken away in cuffs. The law is intended to protect against unsavory types looking to gather personal information. View the full article

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year, $60 billion investment in parks and experiences. For a park that’s so close to its opening day, there are still a lot of questions. Tickets went on sale last October, but unless you’re a hardcore theme-park junkie, you might not know what to expect from Epic Universe. Here’s what you can look forward to, if you’re planning (or thinking about planning) a vacation. Universal Epic Universe front gate [Rendering: Universal] Where is Epic Universe located? While it’s a part of Universal Orlando, the physical location of Epic Universe will be set about 2.5 miles southeast of Universal Studios and Islands of Adventure, as well as Universal Volcano Bay water park and Universal CityWalk. To transport visitors back and forth, Universal will run buses between the parks and will have a separate parking area for Epic Universe visitors. What are the five lands of Epic Universe? The park’s layout is designed to let visitors enter a “portal,” which takes them to five different lands. Celestial Park This is the entry into Universal Epic Universe, with dining, shopping, and three attractions: a carousel, a dual-launch coaster, and interactive dancing fountains. The Helios Grand Hotel (more details below) will also be located in this area. Celestial Park [Rendering: Universal] The Wizarding World of Harry Potter’s Ministry of Magic Universal has two other Harry Potter Wizarding Worlds: Daigon Alley at Universal Orlando and Hogsmeade at Islands of Adventure. Those are connected via the Hogwarts Express, but the Ministry of Magic will be a stand-alone park. The new park will include elements from both the Harry Potter and Fantastic Beasts franchises, and this area will let fans explore several international wizarding communities, from Paris in the 1920s to the U.K. in the 1990s. Food choices will include Café L’air De La Sirène and Le Goblet Noir. And yes, of course, you’ll be able to get a Butterbeer. Super Nintendo World Already a hit in Universal Studios’s California park, this interactive Nintendo-themed world is loaded with familiar characters from Mario to Bowser. It includes a big coaster (more on that below) and a live-action Mario Kart ride. It’s a larger park than its California cousin and has additional rides (such as Yoshi’s Adventure and Mine-Cart Madness) and interactive activities. Mario Kart: Bowser’s Challenge in Super Nintendo World [Rendering: Universal] Foodwise, Chef Toad is serving things up at the Toadstool Café—like the Mario Burger complete with a bun branded with Mario’s moustache and tiny red cap. There’s also the Bubbly Barrel in Donkey Kong Country. How to Train Your Dragon’s Isle of Berk On the Isle of Berk, you’ll be able to ride a dragon. You’ll also be able to explore the Viking village at the heart of the animated Dreamworks franchise. Dark Universe Universal embraces its monster-based roots, with reimagined classic creatures, including Frankenstein, the Wolfman, and Dracula. What will be the big rides? Epic Universe will have several big roller coasters, the standout of which will seemingly be Mine-Cart Madness in Super Nintendo World. This Donkey Kong-themed ride features an effect where the car will appear to jump over a gap in the tracks. The Wizarding World’s big draw will be Harry Potter and the Battle at the Ministry, which features the return of Imelda Staunton as Dolores Umbridge. Dark Universe’s big draw will be the animatronic-heavy Monsters Unchained: The Frankenstein Experiment, set under Frankenstein Manor. Harry Potter and the Battle at the Ministry [Rendering: Universal] At Isle of Berk, you can ride Hiccup’s Wing Gliders, a coaster that simulates a ride on a dragon’s back. And the Stardust Racers coaster will send visitors in Celestial Park zooming at 62 mph to heights of 133 feet. Will there be hotels? Three hotels are being built in the general area around Epic Universe, but the crown jewel will be the Grand Helios, which has a dedicated entrance to the park, along with a rooftop bar overlooking the park. Universal Helios Grand Hotel [Rendering: Universal] The others, Stella Nova and Terra Luna, are not within walking distance and will require some travel time to reach Epic Universe. How much will Epic Universe tickets cost? Right now, if you want to visit Epic Universe, you’ll need to buy either a three-, four- or five-day pass. And regardless of which one you choose, that will only get you into Epic Universe for a single day. The other days must be spent at the other Universal theme parks. For adults, those start at $117 per day. Kids are just a couple dollars less. If you’re already an annual passholder at Universal, you can buy one-day tickets, but those are already sold out for at least the first 17 days that Epic Universe will be open. Prices to add a ticket for the Epic Universe add-ons start at $122 a day. Individual tickets for Epic Universe will go on sale at a later date, which hasn’t been announced yet. View the full article

As an introvert, I dread large conferences. I get invited to a number throughout the year, and I usually scramble to find excuses for why I can’t attend. Since I have spent much of my career posing as an extrovert, some people are surprised to discover that I really don’t enjoy networking at large gatherings. I worry about feeling overwhelmed by the crowds, not remembering people’s names, having to sit alone for meals, drawing a blank and not being able to engage in small talk, and, of course, worried I won’t know anyone there. Just thinking through all of this is absolutely exhausting. Last year, I was invited to speak and attend Transform, a conference focused on driving innovation in the workplace. The same dread took over me as I committed to attend. And after spending a few days in Las Vegas with a few thousand attendees, I think I finally cracked the code for myself on how to approach large conferences as an introvert. So this year, as I prepare to attend again, I have a game plan to get the most out of this conference. Here’s my advice on how to navigate and network at large conferences. Plan your days in advance, including who you’ll talk to Now, I prepare for the conference weeks before I even arrive. If possible, I try to stay at the hotel where the conference is taking place. And if not, as close as possible. I take a look at when the conference begins and when it ends, and I study the agenda topics and list of sessions. I take a note of the speakers and who is attending and see if I see any familiar faces. If available, I use the conference app to keep track of the sessions I want to attend and message and connect with people before the conference. I also check if any colleagues or friends are attending the conference, what days, and coordinate travel and even share Ubers to and from the airport. Last year, I planned to meet a friend who was also attending in the lobby in the mornings and walked to sessions together, and when I was feeling anxious I texted her to grab a coffee or snack. We also walked out of the conference at the end of the day and grabbed a drink. I was happy to have a buddy I could rely on when I was feeling out of place or overwhelmed by the crowds. Find the super connectors While large conferences can be intimidating, I also want to push myself to meet new people. I set a goal of meeting at least three new people a day. This can be daunting if you feel uncomfortable walking up to a stranger or breaking into a circle of people and introducing yourself. My plan now is to find the super connectors and have them help me meet new people. I try not to apply expectations on what these introductions could lead to. Some of these new people I have a lovely interaction with and we don’t connect again. And some of these new people I hit it off with and we stay in touch post conference. My friend Dinah Alobeid, a communications executive, is a super connector who knows a variety of people across sectors and industries. She had me grab a coffee with her and then invited me to stand with her and her team at the Greenhouse booth in the exhibitor area. It was an easier way to meet people who came to their booth, as opposed to going around the large area alone and trying to force myself to stop and booth after booth after booth and make small talk (I did do that later, and of course brought my friend Sarah along.) My friend David Landman, an human resources executive, is also a super connector who seems to make friends wherever he goes. He plugged me into all the social events that were happening. He also found me the very first morning of the conference during a break and introduced me to people. He then got me invited to lunches, happy hours, and dinners so I didn’t have to worry about who to meet with and if I would be sitting alone. He even met me in the lobby so we could walk over to evening events together. I felt so much more at ease not having to enter rooms alone where I may not know anyone. Prioritize time to decompress Finally, I stopped putting pressure on myself to do every single thing at the conference. There’s so much happening at a large conference like Transform you can want to make the most of it and take advantage of everything being offered. The first year I went, I tried to do it all, and left feeling exhausted and depleted. Now, I don’t pressure myself to attend every single session. I take breaks, I grab a coffee and go and recharge for a few minutes alone. I usually have my journal with me to take notes. I also go back to my hotel room to freshen up or sit in the quiet and recharge before heading back downstairs. I give myself permission to leave when I want to. I also find by doing this, I am much more present and attentive when I am at the conference and one on one conversations. One evening, I wasn’t feeling great and couldn’t make it out to dinner plans. My friend Sally Wolf, a wellbeing advisor and keynote speaker, invited me to come to her hotel room, and join her and her friend Danielle Farage, a speaker on Generation Z corporate talent. I was hesitant at first to go, and then felt at ease as soon as I walked into their room. We nibbled on snacks and chatted for over an hour. It was great to connect with conference attendees in a more informal, casual setting. With preparation and pre-planning, with the help of super connectors, and prioritizing time to decompress, large conferences don’t have to be an introvert’s worst nightmare. In fact, now with my plan in place, I am excited to attend Transform and other large conferences this coming year. I am on a mission to learn and open my mind to topics, be present and share my expertise and knowledge, and hopefully make at least one or two new friends along the way. View the full article