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Duo, the infamous Duolingo owl, is dead. The language-learning app shared the news in a tongue-in-cheek post yesterday. The cause of death remains under investigation, but Duolingo has its own theory: “Tbh, he probably died waiting for you to do your lesson, but what do we know?” the company wrote on X. “We’re aware he had many enemies, but we kindly ask you to refrain from sharing why you hate him in the comments.” an important message from Duolingo pic.twitter.com/jTTT680yVs — Duolingo (@duolingo) February 11, 2025 The brand didn’t miss an opportunity to plug its premium service either, adding: “If you feel inclined to share, please also share your credit card number so we can automatically sign you up for Duolingo Max in his memory.” The company also couldn’t pass up the opportunity to mention the viral meme that confuses Duo with pop star Dua Lipa: “We appreciate you respecting Dua Lipa’s privacy at this time,” it wrote. (Dua Lipa herself responded to the news mournfully, posting on X: “Til’ death duo part.”) Duolingo has fully committed to the bit, updating its X profile picture to an image of Duo with cartoonish crosses over his eyes. Meanwhile, over on TikTok, a video shows fellow Duolingo characters Lily and Zari solemnly carrying Duo’s coffin onto the bed of a pickup truck. “Btw im deaf so i hope this is a sad song,” the video’s text overlay reads as the X-rated lyrics of the song ‘Good Lookin’’ by Dixon Dallas play. Duo’s reputation was always tied to his parent company’s relentless push notifications that guilt-tripped users into keeping up with their daily language practice. “Bro spent his last days begging me to learn French… and I ignored him…,” one X user posted under the announcement. “I will never recover from this.” Over time, Duo evolved from a simple mascot into an internet-wide meme with his own lore (he once harassed Drake and appeared on Netflix’s Squid Game). While the Duolingo owl received plenty of tongue-in-cheek dislike, few expected the company to actually kill him off. Yet, that’s exactly what they did. Duo now joins the ranks of fallen corporate icons like Twitter’s beloved blue bird (axed in 2023 after Elon Musk rebranded the platform as X) and Mr. Peanut (killed off by Planters in a 2020 Super Bowl commercial). At the time of writing, there’s been no confirmation on why Duo is no more, and Duolingo did not immediately respond to Fast Company’s request for comment. However, the official X account teased today: “UPDATE: Officials have identified cause of death. More details to follow.” View the full article

Chancellor Rachel Reeves is braced for a steep downgrade by the Office for Budget Responsibility to its forecasts for outputView the full article

Whenever I open Reddit these days, it feels like I'm just asking to see outrage bait. That means posts from AITA, posts from AIO (Am I Overreacting), and posts about political turmoil. As a writer, I need to check Reddit to keep a tab on interesting new app launches, common problems people face with technology (so that I can write about the solutions), and sometimes, to solve a niche problem that I face with my own tech. But if I accidentally open Reddit's default home page, my mental health starts tanking, and my thoughts become angrier, too. Yes, a lot of bad things are going on in the world right now, but I don't want to hear about them all the time. My brain needs a break from all of that once in a while. Unfortunately, Reddit doesn't offer easy tools to filter out unwanted posts from your feed, but a few months ago, I discovered Protego ($1), a Safari extension that offers this functionality. Protego lets you create a personalized blocklist to hide all kinds of outrage fuel on Reddit. You can block keywords, links to specific domains, social media sites, and automatically get redirected to Reddit's legacy UI (which has far fewer distracting widgets that try to increase engagement). Create Reddit filters using Protego Credit: Pranay Parab First, open Protego on your iPhone, iPad, or Mac, then go to the Filters tab and select Keywords. Hit the + button and select Add Keyword List. This lets you add multiple keyword filters to Reddit in one go. You need to add a comma between keywords, eg: AITA, AIO, Elon Musk, etc. Protego also supports wildcards, which lets you block multiple variations of an offending word. For instance, if you want to block the term AITA and related terms such as AITAH, then simply add AITA to the blocklist, and it'll block any words that start with AITA. When you're done adding keywords, you can share your blocklist with others if you like. Protego lets you export blocklists in a JSON file, which it imports seamlessly. To use this feature, open the app and go to Filter > List Management. Block posts that link to specific websites Credit: Pranay Parab In its most recent update, Protego added the ability to block specific domains. You can enable this by going to Filter > Social Media in the app and turning on the switches next to social media platforms you'd rather avoid. For me, it was a no-brainer to block posts that link to X, Instagram, Threads, LinkedIn, and Facebook. Other options include YouTube, Snapchat, Pinterest, Bluesky, Mastodon, and a few more social media sites. You can also block custom domains by going to Filter > Domains. Hit the + button here and select Add Domain List. Just as you added multiple keywords earlier, you can use this form to add many domains to the blocklist in one go. There are several well-known sites that thrive on fake news, sensationalism, and low-quality content, and making your own block list will keep these sites off Reddit in Safari. While this feature is great, Protego still needs the ability to filter out subreddits from your feed. With this feature, I can easily hide posts from subreddits known to post fake rage bait stories and those that contain political propaganda that I'd rather not see. The developer is working on this feature, and it'll hopefully be available in the near future. A few more quality-of-life improvements Credit: Pranay Parab Finally, Protego has a few nice Reddit tweaks that make the site a lot easier to browse. These features are in the app's Settings tab. You can ask the app to automatically switch you to Reddit's legacy UI, which looks a lot more spartan but doesn't have annoying suggested content and autoplaying videos. The extension also allows you to hide promoted posts and Reddit ads, and on mobile Safari, it hides Reddit's annoying open-this-in-the-app banner. You can also ask it to automatically hide or collapse automoderator comments in all threads. All of these things make Protego a must-have for anyone who uses Reddit on Safari for iPhone, iPad, or Mac. A single purchase unlocks the app on all platforms, and the extension syncs your settings and keyword filters across devices. After setting up the app, opening r/popular or r/all no longer ruins my day. I see more content around sports, nature, dogs and cats, video games, and even heartwarming posts from niche subreddits like r/quilting. This has reduced the dominance of some of Reddit's largest communities in my view of the popular feed, and I'm now seeing more of the kinds of posts that drew me to this site in the first place. It's still far from ideal, given that the discourse on Reddit continues to be dominated by the kinds of posts I've hidden, but hey, at least I can easily distance myself from them now. View the full article

All Swedish schools and pre-schools will have to make plans to keep unauthorised people off their premises, the government said on Wednesday, as the country tries to come to terms with the worst school shooting in its history last week. Ten people were shot dead at the Campus Risbergska school in Orebro, before the suspected perpetrator – identified by a Reuters source and Swedish media as Rickard Andersson, a 35-year-old Swedish recluse – turned a weapon on himself. The attack has raised questions about whether security at Sweden’s schools needs to be improved. Unlike in many other countries, schools are generally seen as semi-public spaces and rarely have any controls on who can come and go. Minister of Education Johan Pehrson told a news conference that all schools and pre-schools would have to have a plan for how to keep unauthorised people out. “For example, it could involve…entry registry, controls and a locking system with locked doors,” he said, but added that it was up to individual schools to work out what worked best for them. The Campus Risbergska shooter entered the school with a hunting rifle and two shotguns in what witnesses have described as a “guitar-shaped box” before he started to shoot. Marwa, who declined to give her full name, survived the attack and helped tend to a fellow student, but said she didn’t think she would go back to the school to finish her nursing training. “I really don’t think so,” she told Reuters. “They need to do something. It’s really strange that a person can just walk in with weapons like that without anyone noticing.” The government will also speed up legislation that would make it easier for schools to install surveillance cameras without seeking permission, and let personnel search bags. Sweden’s right-wing government also said last week it would seek to tighten gun laws as the attacker appeared to have used several of his own licensed rifles. —Johan Ahlander, Reuters View the full article

US oil major is seeking to cut billions of dollars in costs View the full article

Your software team’s work is absolutely vital to your business. But developers and product managers often use tools built with their expertise in mind, tools that don’t always overlap with what other stakeholders are using. When that’s the case, someone usually has to build manual reports to keep everyone else in the loop. With the right tools, these reporting workflows don’t have to come with headaches and hours of manual work. Here’s how you can use a free template for Google Sheets — and a Unito flow — to automatically build Jira dashboards. Built-in Jira dashboards vs. custom Jira dashboards Built-in Jira dashboards can be completely customized to share project-essential information. Jira allows users to build detailed dashboards fed with data from Jira projects. Pie charts, burndown charts, lists, calendars, and more can all be brought together into a single page product managers, team leads, and other stakeholders can use to get visibility on Jira projects at a glance. They’re customizable, they’re thorough, and for many teams, they’re more than enough for their needs. That said, Jira’s built-in dashboards aren’t necessarily your best option in all situations. They might not be well-suited to sharing a project’s status with your entire organization, external collaborators, or less technical teams. In these situations — and others — you may instead want to build your own custom dashboard in a separate tool. You can use a tool like Google Sheets for this, since most professionals know how to use it and are comfortable building dashboards and reports in it. But what if you don’t have to build this dashboard yourself? How to build Jira dashboards with this template Unito’s automated progress report template is a great way to build a custom Jira dashboard without all the extra work. Our progress report template for Google Sheets pulls Jira data out of your projects and represents it visually so you can quickly tell how a project is going. The charts track the workload of individual collaborators, task progress by tool, and more. Unito’s progress report template contains charts and graphs that help stakeholders get the high-level information they need for reporting on Jira projects. You can get this template here and make a copy for your own report. You’ll find these five sheets in the template: Instructions: This table gives you an overview of how the template works, as well as instructions for using Unito with it. Project progress report: This is the star of the show, the table where the actual reporting happens. It’s where you’ll find the charts and graphs built for tracking your project. Task statistics: In this table, you’ll find every piece of information you need to know about the tasks you’ve synced to this report. Sprint sorting: When syncing Jira issues, you can use this table to keep track of your sprints. Data dump: All data from your work tools will be synced to this table, where it will feed the charts and graphs in your report. You’ll see example tasks in this table, which you’ll need to remove when you use the template. When tasks from multiple projects are added to the data dump table, the progress report table will be automatically updated. Some of Unito’s charts allow leaders to manage workloads for every team member. Get the template. How to fill your report automatically with Unito The first step to using Unito with Google Sheets is installing the Unito add-on. You’ll find detailed instructions for doing that in our Help Center. Once that’s done, you can build the flow that makes this template work in just a few minutes. Start by connecting your blocks of work. On one side, you’ll pick the sheet you’re using for this report and choose the Data dump table. On the other side, pick the Jira project you want to report on. You can report on multiple Jira projects by building a flow for each one. Unito’s tool connection screen allows users to sync any of Unito’s 50+ integrations. Next, pick your flow’s direction. For a reporting flow, you’ll want to set up a one-way flow, with data flowing from Jira to Google Sheets. If you set up a two-way flow, creating new rows in Google Sheets would create new Jira issues. Since you don’t want that, leave this as a one-way flow. Don’t worry, any changes made in either tool will still update the other. Unito’s flow direction screen allows users to set up one-way and two-way flows. From there, you can set up rules that filter the information coming in from Jira. You don’t need any rules to make this template work. But if you wanted to leave specific Jira issues out of your report, you could build a rule that filters out issues with a certain assignee, label, and more. Unito’s rules screen allows users to filter out work items they don’t want to sync between Jira and their custom dashboards. Finally, it’s time to map your fields. Field mappings help Unito translate information from one tool into something that will make sense for the other. Follow the field mappings in the image below so your Jira issues are properly represented in your Google Sheets report. Unito’s field mapping screen ensures data moves between the right fields. Once that’s done, you can launch your flow! Unito will automatically populate your Google Sheet with data from Jira. Graphs and charts will tick up to reflect progress in your work tools, and your stakeholders will have a dynamic report they can consult at their convenience. Sync your project progress to Google Data Studio Building an automated progress report in Google Sheets is one thing, but what if you’d prefer to sync your data to Google Data Studio, too? You can use the same Google Sheets template, follow the same process to get your data into the spreadsheet, and then use it as your main data source for this Google Data Studio template. Once your Unito flow starts syncing data from Jira to Google Sheets, charts and graphs will be automatically populated with that information. Build a Unito flow in the same way you did above, and you’ll sync information from your work tools (such as Salesforce) to Google Sheets. Then, copy the Data Studio template and you will be prompted to change your data source (if you disregard the prompt, you can also go to Resources, then Manage added data sources, in order to do so). Use your Google spreadsheet (tab “Task Statistics”) as your data source, and the Data Studio template will be automatically updated with your data. Ready to optimize your reporting workflows? Try Unito for 14 days, absolutely free. Try it free FAQ: Building a Jira reporting dashboard in Google Sheets What is the difference between a Jira board and dashboard? Jira boards are best used to track work at the task level. Jira dashboards give you high-level information, useful for keeping stakeholders informed and optimizing workflows. A Jira board represents product management and software development work as cards on a board, which move from column to column as you work on them. A board will typically show you work that’s currently in progress, work that’s been finished, and even potential work for future sprints. You can also use a single board to house issues from more than one project, but its reporting abilities are limited. A Jira dashboard is a page full of multiple custom charts and project reports that give you tons of information on your projects at a glance. Fully customizable, these dashboards allow you to create reports to focus on just about any aspect of your workflows, from burndown rates to workload management. What is a progress report? A progress report is one of the best ways to communicate how much work you’ve done and what still needs to happen. Often, that work will be broken down by collaborator, so you can see who’s got a lot on their plate and who’s falling behind. Project managers often use these reports to keep stakeholders informed as a project progresses. Usually, these reports are created regularly according to a pre-determined schedule. For a short project, progress reports might come out weekly. Longer projects might only need reports once a quarter. It can often take hours to produce these reports, especially when data needs to be collected from multiple sources. In our Report on Reporting, we found that half of respondents had to deal with multiple sources when building reports. But when you’re using the right tool — and the right template — you can build reports that automatically collect information from your tools and stay up-to-date without any manual work. Why Google Sheets, Jira, and Unito? Google Sheets is a spreadsheet tool that’s part of the Google Suite. You can use it to build reports, hold databases, and even manage projects. Here are just a few reasons why Google Sheets is a strong choice for building your progress reports: It’s free: Being part of the Google Suite, Sheets is completely free to use. It’s everywhere: You’re probably already using it without realizing it. It’s powerful: Google Sheets has powerful features that make it a great fit for reporting. Plus, it’s built with collaboration in mind. Jira is one of the most popular work management and issue tracking platforms for software teams. It supports Agile methodology and it’s built with software development in mind. Your software team is probably using it to track their work, and that makes it a natural fit for this workflow. Unito is a no-code integration solution with some of the deepest two-way integrations on the market. In just a few clicks, you can build flows that sync important data across work tools in real time. That means you can turn a spreadsheet into a dynamic report that’s kept up-to-date as work happens in other tools. View the full article

When it comes to Apple Intelligence, you probably either love it or hate it. Either you really enjoy things like Writing Tools and Genmoji, or you despise inaccurate and misleading notification summaries. There's little in-between. Luckily, you don't have to use Apple Intelligence—if your Apple device can even run it. While Apple turns on its AI features by default on compatible devices running iOS 18.3, iPadOS 18.3, and macOS 15.3, you can easily turn off Apple Intelligence at any time. The larger issue, however, is that Apple doesn't seem to respect that choice. Sure, the company presumably wants all of its customers experiencing its AI features, but that shouldn't come at the cost of overriding user decisions. Apple Intelligence is automatically flipping back on for some users Here's the situation: On Monday, Apple released a series of updates for its devices, including, notably, iOS and iPadOS 18.3.1 and macOS 15.3.1. Of these updates, only iOS and iPadOS featured release notes, but it seemed the only change contained in each was a single (yet important) security patch. Naturally, the advice from tech outlets (including from myself) was to update all compatible Apple devices as soon as possible. It appears, however, there was an unintended consequence to installing these latest updates for some Apple users. As reported by MacRumors, some customers are finding that Apple Intelligence is turning back on after updating to the latest software version on their Apple device. It seems if you disabled Apple Intelligence, then updated your device, you may see a "Welcome" screen upon boot up, followed by a splash screen introducing Apple Intelligence and its features. Following this, Apple Intelligence will be back on. MacRumors was able to confirm this when updating a Mac to macOS 15.3.1, but not an iPhone or iPad updating to iOS and iPadOS 18.3.1. Software developer Jeff Johnson experienced the same issues on his Mac, and while his iPhones aren't compatible with Apple Intelligence, he points to examples of iPhone users who experienced the same on iOS. It's a good PSA for all users who disabled Apple Intelligence: Apple Intelligence doesn't just run the risk of annoying users, but also comes with a storage cost. It requires at least 7GB of storage, which isn't a ton, but if you're low on space and don't want to use Apple Intelligence, it's just an extra hassle to deal with. How to make sure Apple Intelligence is disabledYour first warning sign should be if you noticed an Apple Intelligence splash screen after updating to iOS 18.3.1, iPadOS 18.3.1, or macOS 15.3.1. That seems to be the tell that Apple Intelligence has turned back on. Either way, however, you'll want to double-check Apple Intelligence is off. To do that, head to Settings (System Settings on macOS) then go to Apple Intelligence and Siri. Here, disable the toggle next to Apple Intelligence. Then, select Turn Off Apple Intelligence on the pop-up. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader asks: I manage a team and have run into a problem with “Bob,” one of my employees. Bob loves this job. Tells me almost every day how much he loves being at this company. But as much as he loves his job, he’s not very good at it. He’s gotten us incorrect information and turns in incomplete notes. He tries to tackle more and more projects, but it’s leading to him misinterpreting information, making erroneous conclusions, and generally dropping the ball. His colleagues are frustrated because they cannot rely on his research — it often results in more work for them as they fact-check his information. He also peppers me with suggestions to improve the team — I’ve gotten up to 10 emails in a day: we should use Slack, we should get t-shirts and hats made, we should send autographed cards to people who write to us. Not bad ideas, per se — just not ideas that are particularly effective or actionable. He also wastes my time by giving me the blow-by-blow of his projects, and asking for my approval before taking next steps on them. I’ve let him know before if I don’t have time for lengthy conversations on these updates, but he just comes back later with more. Bob has started asking if he can attend production meetings, which is absolutely not a part of his job, and I fear his overly-helpful nature will lead to him disrupting the meetings. I guess what I’m asking is: how do I crush this man’s spirit in a productive way? He wants so badly to help and do more — but he’s messing up on basics of his job as it is. I need him to slow down, take more time with his actual work, and rein in all the extras, but I don’t want him to lose the drive that makes him a dedicated worker. And he is a dedicated worker — punctual, energetic, willing to help out in a pinch, always thinking about how to make things better. Do I break it gently and couch it in praise for his good attributes? Or do I take the no-nonsense approach and give him just the cold hard facts? I answer this question over at Inc. today, where I’m revisiting letters that have been buried in the archives here from years ago (and sometimes updating/expanding my answers to them). You can read it here. View the full article

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and editors can create up to seven collections per property. Navigate to Library in the left-side menu. Click Create new collection and choose either a blank collection or a predefined template. Add a Collection Name and create up to five topics. Drag and drop Detail and Overview reports into the topics (each topic can hold up to 10 reports). Click Save and Publish to make the collection visible. Publishing a Collection: Navigate to Library, locate the saved collection, click More, and select Publish. Collections appear alphabetically in the left navigation. Adding reports to a Collection: Ensure the report exists in the report library. Navigate to Library, locate the target collection, and click Edit collection. Drag the report into a topic and click Save. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Customizing with templates: Google Analytics offers prebuilt templates, including: App Developer. Focuses on in-app user experience. Business Objectives. Aligns reports with business goals. Games Reporting. Optimized for gaming metrics. Life Cycle. Tracks user journeys from acquisition to retention. Search Console. Integrates search performance data. User. Provides demographic and technology insights. Users can modify these templates by adding, reordering, or deleting reports. Why we care. This update enables businesses to streamline reporting, ensuring teams access the most relevant data quickly. An example is this report where the Transaction ID dimension has been added to the Custom Reports builder, to build reports against Transaction ID. The big picture: Collections created from templates are linked by default, meaning they automatically update when Google modifies the template. Admins can unlink collections to prevent automatic updates. What’s next: Google Analytics is expanding customization options, including the ability to edit default reports with additional dimensions and metrics. The Transaction ID dimension is now available in the Custom Reports builder, allowing businesses to generate reports based on specific transactions. Bottom line. Google Analytics’ new customization features empower businesses to create a reporting structure that fits their needs, improving efficiency and data accessibility. View the full article

The landscape of the business world is undergoing a remarkable transformation, with women emerging as powerful catalysts of change. Their role and impact in business are undeniable, shaping economies and fostering innovation across the globe. This article goes into the statistics that paint a vivid picture of women’s growing presence in the business domain, underscoring their achievements, challenges, and opportunities. Women in Business The participation of women in business is not just a matter of economic empowerment but also a cornerstone for societal progress. With women at the helm, companies often see enhanced creativity, greater governance, and improved financial performance. Women in business bring diverse perspectives and benefits to the workplace, including: Innovation and Creativity: Women often bring different viewpoints and experiences that can lead to innovative solutions and creative approaches to problem-solving. Improved Financial Performance: Studies have shown that companies with more women in leadership roles often experience better financial performance, including higher returns on equity and greater profitability. Enhanced Collaboration and Team Dynamics: Women are often strong in collaboration and communication, skills that enhance team dynamics and improve the effectiveness of group projects. Diverse Leadership Styles: Women leaders can exhibit a range of leadership styles, including transformational leadership, which is associated with higher levels of employee engagement and satisfaction. Market Insights: As women represent a significant portion of the consumer market, having women in key business roles can provide valuable insights into consumer preferences and trends, leading to better market strategies. Corporate Social Responsibility: Companies with higher gender diversity often prioritize corporate social responsibility (CSR) initiatives, which can enhance the company’s image and relationships with stakeholders. Workforce Attraction and Retention: Businesses that champion gender diversity are more attractive to potential employees and tend to have higher retention rates, as they are seen as more inclusive and progressive workplaces. Better Decision Making: Gender-diverse teams are more likely to consider a wider range of perspectives and alternatives, leading to more thorough and well-considered decisions. Enhanced Corporate Governance: Women in leadership positions can contribute to stronger governance practices, with a focus on ethics, risk management, and compliance. Increased Competitiveness: By leveraging the full talents of the workforce, including women, businesses can enhance their competitiveness in the global market. BenefitImpact AreaPotential OutcomesExamples Innovation and CreativityProblem-solvingNew products, services, and processesDiverse teams developing groundbreaking technology Improved Financial PerformanceFinancial healthHigher returns on equity, greater profitabilityCompanies with women in leadership outperforming peers in stock markets Enhanced Collaboration and Team DynamicsTeamworkMore effective team projects, higher employee satisfactionTeams with women showing improved collaboration and project outcomes Diverse Leadership StylesManagement and LeadershipIncreased employee engagement, adaptability in leadershipWomen leaders employing both transformational and democratic styles Market InsightsMarketing and StrategyBetter alignment with consumer needs, effective marketing strategiesProducts designed with women's insights meeting market demands more effectively Corporate Social ResponsibilityEthics and SustainabilityPositive social impact, enhanced company reputationGender-diverse companies leading in CSR initiatives Workforce Attraction and RetentionHuman ResourcesLower turnover rates, higher talent acquisitionCompanies known for gender diversity attracting top talent Better Decision MakingStrategic PlanningMore thorough decision-making processes, reduced risksGender-diverse boards making well-rounded strategic decisions Enhanced Corporate GovernanceGovernance and ComplianceStronger adherence to ethical standards, improved risk managementWomen in boardrooms contributing to stringent governance practices Increased CompetitivenessMarket CompetitivenessHigher market share, competitive advantageBusinesses utilizing full talent pool to innovate and stay ahead of competitors Women Business Owner Statistics: A Closer Look The landscape of entrepreneurship in the United States is undergoing a significant transformation, with women leading the charge. Women own 42% of all businesses in the United States. Women-led businesses employ 9.4M workers and generate $1.9 trillion in revenues annually. States with the most women-owned employer firms are Hawaii, Virginia, and Colorado. Over 1,800 new women-owned businesses are created each day in the U.S. The number of women-owned businesses grew 2.5 times faster than the national average over the last decade. Female entrepreneurs are 1.5 times more likely to start a business than men. Women in Leadership Roles: Statistics and Trends The presence of women in leadership roles within major corporations remains a critical area of focus, as current statistics and trends reveal a stark disparity. Only 7% of Fortune 500 CEOs are women. Women hold 25% of all executive- and senior-level roles in S&P 500 companies. One-third of businesses worldwide are owned by women. Women Entrepreneurs: Data and Insights The landscape of American business is increasingly shaped by the contributions of women entrepreneurs. Over 11.6 million firms are owned by women in the U.S., employing nearly 9 million people. Women-owned firms generate $1.7 trillion in sales. Economic Contributions of Women-Owned Companies Women-owned companies are making substantial economic contributions, significantly impacting the United States’ gross domestic product (GDP). Businesses owned by women contribute 20% to the gross domestic product (GDP) of the United States. Women-led startups deliver 35% higher return on investment than male-led firms. Women Owned Businesses: A Statistical Overview The entrepreneurial landscape is witnessing a remarkable trend, with women-owned businesses experiencing a growth rate. Globally, one in three businesses has women among the principal owners Over the past decade, the growth rate of women-owned businesses has exceeded that of all businesses by more than double. Businesses owned by women of color in the U.S. employ 2.4 million people and generate $422.5 billion in revenue annually, with a notable disparity in average revenue between minority and non-minority women-owned businesses. Prevalence and Growth of Women-Owned Businesses There has been a 58% increase in women-owned businesses over recent years. The growth rate of women-owned businesses has outpaced the rate of men’s, showing significant increases of 94.3% for several firms, 252.8% for employment, and 82.0% for revenue. Women-owned businesses with 50 or more employees account for nearly half of women-owned businesses’ employment and revenues. Women-owned businesses that employ 50 or more individuals have an average revenue of $31.8 million, contributing to a total aggregate revenue of $1.3 trillion. Performance and Impact of Women-Owned Businesses Women of color own 50.4% of all women-owned businesses, employing 3.9 million workers and generating $1.1 trillion in revenues. The growth of women-owned businesses outpaced men’s for firms, employment, and revenue during and after the pandemic. Women-owned businesses in the technology sector generate 12% higher revenue than their male counterparts. States with the most women-owned businesses include the District of Columbia, Florida, Colorado, Vermont, and Georgia. Spotlight on Female Small Business Owners Women business owners oversee more than 12 million businesses in the United States, which collectively employ over 10.1 million workers. The majority of women business owners are from Generation X (55.7%), with nearly a third from the Boomer generation (29.9%). Notably, millennial women entrepreneurs are demonstrating impressive success rates, outpacing their male counterparts by 36 percent. There has been a notable increase in businesses owned by women of color. Specifically, businesses owned by Black or African-American women have increased by 33 percent. Additionally, businesses owned by Hispanic, Latino or Spanish Origin, and Asian or Asian-American women have both doubled since the prior period. The majority of women-owned businesses (60%) showed profitability this year despite many being newly-fledged businesses facing unique economic challenges. Female small business owners constitute 31% of all small business or franchise owners. The National Women’s Business Council found that the number of female entrepreneurs has increased by 114% compared to just two decades ago. Prevalence and Growth of Women-Owned Small Businesses The number of small businesses owned by women is growing at a rate of 3% per year. The majority of women business owners belong to Generation X (55.7%), followed by the Boomer generation (29.9%). The top industries for women-owned businesses include retail (26%), health, beauty, and fitness services (17%), and food and restaurant (14%). Performance and Impact of Women-Owned Small Businesses Small businesses owned by women are responsible for creating 4.2 million jobs in the U.S. 37% of women investors are likely to invest in startups to mitigate investment risks. Minority Women-Owned Businesses: A Statistical Exploration Minority women control 14% of all women-owned businesses. Prevalence and Growth of Minority Women-Owned Businesses There has been an impressive 71% increase in businesses owned by minority women in recent years. Challenges and Opportunities for Minority Women Business Owners Minority women business owners face higher challenges in accessing capital compared to their non-minority counterparts. Success Stories of Minority Women Business Owners Minority women-owned businesses have seen a 163% increase in employment over the past decade. Female Business Owners: Challenges and Opportunities Women business owners cite lack of access to funding as their number one challenge. Success Stories of Female-Owned Businesses Female-founded startups in Silicon Valley are responsible for 24% of all startup deals. Female Entrepreneurs: Breaking Barriers and Making Strides Despite economic challenges, female founders in the UK have been responding with innovation and entrepreneurialism, establishing over 150,000 new companies in a recent period. Startups founded by women deliver 63% more returns on investment than those founded by men. Female Entrepreneur Statistics and Trends Women entrepreneurs are anticipated to generate over 5 million new jobs in the near future. In South Africa, women’s entrepreneurial activities have seen a consistent rise, with over 150,000 new companies established by women in a recent period, more than twice as many as previously noted. Success Stories of Female Entrepreneurs Female entrepreneurs have secured 2% more in profitability when they are on the board of directors. Female entrepreneurs achieve 2% higher profitability when they serve on the board of directors. The Global Gender Gap: Challenges and Opportunities for Female Entrepreneurs According to the World Economic Forum, the gender gap in economic participation and opportunities is currently at 58%. Businesses with gender-diverse executive teams are 25% more likely to have above-average profitability. Globally, one in three businesses has women among the principal owners Only 10% of the global cross-company founders listed on Crunchbase are women. Less advanced and lower-income countries have an average of 38% of women in business ownership. https://youtube.com/watch?v=gjfnKO2ihr8%3Fsi%3DvSvoOrF4ZrJhOv6q FAQs: Women in Business Statistics What are some surprising women entrepreneur statistics? Women entrepreneurs start their businesses with 50% less capital on average than their male counterparts. Despite this, businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested than those founded by men. What is the growth rate of women-owned businesses? Women-owned businesses are growing at a rate of more than double the national average for all businesses, showcasing significant entrepreneurial activity and economic contribution. What challenges do women business owners often face? Women business owners often face challenges such as access to funding, finding mentorship, and overcoming gender bias in traditionally male-dominated industries. Additionally, balancing business and family commitments is a notable challenge. What sectors have the highest number of women entrepreneurs? The highest number of women entrepreneurs can be found in the healthcare and social assistance, educational services, retail trade, and hospitality sectors. These industries are known for their strong presence of female leadership and entrepreneurship. What impact do women-owned businesses have on the economy? Women-owned businesses significantly contribute to the economy by generating trillions in sales and employing millions of people. They drive innovation, create jobs, and contribute to economic growth and diversity in the business community. What resources are available for women entrepreneurs? Numerous resources are available for women entrepreneurs, including grants, mentorship programs, networking groups, and business training. Organizations such as the National Association of Women Business Owners (NAWBO), Women’s Business Enterprise National Council (WBENC), and Small Business Administration (SBA) support women in business through resources and educational programs. There are also various forms of tech helping women entrepreneurs succeed. What is the success rate of female entrepreneurs? The success rate of female entrepreneurs varies by industry and individual business strategy, but research suggests that women-led startups are more likely to succeed, with higher profitability and return on investment than those led by men. How many women are in business compared to men? While men still outnumber women in business ownership, the gap is narrowing. Women now own close to 42% of all businesses in the United States, a significant increase from previous decades. Which Big Companies have female Founders? Big companies founded or co-founded by women include Spanx, created by Sara Blakely; Rent the Runway, launched by Jennifer Hyman and Jenny Fleiss; and Bumble, established by Whitney Wolfe Herd. These companies have significantly influenced their industries, highlighting the innovation and leadership of women entrepreneurs. Image: Envato Elements This article, "Women in Business Statistics: Growth, Challenges, and Success" was first published on Small Business Trends View the full article

The landscape of the business world is undergoing a remarkable transformation, with women emerging as powerful catalysts of change. Their role and impact in business are undeniable, shaping economies and fostering innovation across the globe. This article goes into the statistics that paint a vivid picture of women’s growing presence in the business domain, underscoring their achievements, challenges, and opportunities. Women in Business The participation of women in business is not just a matter of economic empowerment but also a cornerstone for societal progress. With women at the helm, companies often see enhanced creativity, greater governance, and improved financial performance. Women in business bring diverse perspectives and benefits to the workplace, including: Innovation and Creativity: Women often bring different viewpoints and experiences that can lead to innovative solutions and creative approaches to problem-solving. Improved Financial Performance: Studies have shown that companies with more women in leadership roles often experience better financial performance, including higher returns on equity and greater profitability. Enhanced Collaboration and Team Dynamics: Women are often strong in collaboration and communication, skills that enhance team dynamics and improve the effectiveness of group projects. Diverse Leadership Styles: Women leaders can exhibit a range of leadership styles, including transformational leadership, which is associated with higher levels of employee engagement and satisfaction. Market Insights: As women represent a significant portion of the consumer market, having women in key business roles can provide valuable insights into consumer preferences and trends, leading to better market strategies. Corporate Social Responsibility: Companies with higher gender diversity often prioritize corporate social responsibility (CSR) initiatives, which can enhance the company’s image and relationships with stakeholders. Workforce Attraction and Retention: Businesses that champion gender diversity are more attractive to potential employees and tend to have higher retention rates, as they are seen as more inclusive and progressive workplaces. Better Decision Making: Gender-diverse teams are more likely to consider a wider range of perspectives and alternatives, leading to more thorough and well-considered decisions. Enhanced Corporate Governance: Women in leadership positions can contribute to stronger governance practices, with a focus on ethics, risk management, and compliance. Increased Competitiveness: By leveraging the full talents of the workforce, including women, businesses can enhance their competitiveness in the global market. BenefitImpact AreaPotential OutcomesExamples Innovation and CreativityProblem-solvingNew products, services, and processesDiverse teams developing groundbreaking technology Improved Financial PerformanceFinancial healthHigher returns on equity, greater profitabilityCompanies with women in leadership outperforming peers in stock markets Enhanced Collaboration and Team DynamicsTeamworkMore effective team projects, higher employee satisfactionTeams with women showing improved collaboration and project outcomes Diverse Leadership StylesManagement and LeadershipIncreased employee engagement, adaptability in leadershipWomen leaders employing both transformational and democratic styles Market InsightsMarketing and StrategyBetter alignment with consumer needs, effective marketing strategiesProducts designed with women's insights meeting market demands more effectively Corporate Social ResponsibilityEthics and SustainabilityPositive social impact, enhanced company reputationGender-diverse companies leading in CSR initiatives Workforce Attraction and RetentionHuman ResourcesLower turnover rates, higher talent acquisitionCompanies known for gender diversity attracting top talent Better Decision MakingStrategic PlanningMore thorough decision-making processes, reduced risksGender-diverse boards making well-rounded strategic decisions Enhanced Corporate GovernanceGovernance and ComplianceStronger adherence to ethical standards, improved risk managementWomen in boardrooms contributing to stringent governance practices Increased CompetitivenessMarket CompetitivenessHigher market share, competitive advantageBusinesses utilizing full talent pool to innovate and stay ahead of competitors Women Business Owner Statistics: A Closer Look The landscape of entrepreneurship in the United States is undergoing a significant transformation, with women leading the charge. Women own 42% of all businesses in the United States. Women-led businesses employ 9.4M workers and generate $1.9 trillion in revenues annually. States with the most women-owned employer firms are Hawaii, Virginia, and Colorado. Over 1,800 new women-owned businesses are created each day in the U.S. The number of women-owned businesses grew 2.5 times faster than the national average over the last decade. Female entrepreneurs are 1.5 times more likely to start a business than men. Women in Leadership Roles: Statistics and Trends The presence of women in leadership roles within major corporations remains a critical area of focus, as current statistics and trends reveal a stark disparity. Only 7% of Fortune 500 CEOs are women. Women hold 25% of all executive- and senior-level roles in S&P 500 companies. One-third of businesses worldwide are owned by women. Women Entrepreneurs: Data and Insights The landscape of American business is increasingly shaped by the contributions of women entrepreneurs. Over 11.6 million firms are owned by women in the U.S., employing nearly 9 million people. Women-owned firms generate $1.7 trillion in sales. Economic Contributions of Women-Owned Companies Women-owned companies are making substantial economic contributions, significantly impacting the United States’ gross domestic product (GDP). Businesses owned by women contribute 20% to the gross domestic product (GDP) of the United States. Women-led startups deliver 35% higher return on investment than male-led firms. Women Owned Businesses: A Statistical Overview The entrepreneurial landscape is witnessing a remarkable trend, with women-owned businesses experiencing a growth rate. Globally, one in three businesses has women among the principal owners Over the past decade, the growth rate of women-owned businesses has exceeded that of all businesses by more than double. Businesses owned by women of color in the U.S. employ 2.4 million people and generate $422.5 billion in revenue annually, with a notable disparity in average revenue between minority and non-minority women-owned businesses. Prevalence and Growth of Women-Owned Businesses There has been a 58% increase in women-owned businesses over recent years. The growth rate of women-owned businesses has outpaced the rate of men’s, showing significant increases of 94.3% for several firms, 252.8% for employment, and 82.0% for revenue. Women-owned businesses with 50 or more employees account for nearly half of women-owned businesses’ employment and revenues. Women-owned businesses that employ 50 or more individuals have an average revenue of $31.8 million, contributing to a total aggregate revenue of $1.3 trillion. Performance and Impact of Women-Owned Businesses Women of color own 50.4% of all women-owned businesses, employing 3.9 million workers and generating $1.1 trillion in revenues. The growth of women-owned businesses outpaced men’s for firms, employment, and revenue during and after the pandemic. Women-owned businesses in the technology sector generate 12% higher revenue than their male counterparts. States with the most women-owned businesses include the District of Columbia, Florida, Colorado, Vermont, and Georgia. Spotlight on Female Small Business Owners Women business owners oversee more than 12 million businesses in the United States, which collectively employ over 10.1 million workers. The majority of women business owners are from Generation X (55.7%), with nearly a third from the Boomer generation (29.9%). Notably, millennial women entrepreneurs are demonstrating impressive success rates, outpacing their male counterparts by 36 percent. There has been a notable increase in businesses owned by women of color. Specifically, businesses owned by Black or African-American women have increased by 33 percent. Additionally, businesses owned by Hispanic, Latino or Spanish Origin, and Asian or Asian-American women have both doubled since the prior period. The majority of women-owned businesses (60%) showed profitability this year despite many being newly-fledged businesses facing unique economic challenges. Female small business owners constitute 31% of all small business or franchise owners. The National Women’s Business Council found that the number of female entrepreneurs has increased by 114% compared to just two decades ago. Prevalence and Growth of Women-Owned Small Businesses The number of small businesses owned by women is growing at a rate of 3% per year. The majority of women business owners belong to Generation X (55.7%), followed by the Boomer generation (29.9%). The top industries for women-owned businesses include retail (26%), health, beauty, and fitness services (17%), and food and restaurant (14%). Performance and Impact of Women-Owned Small Businesses Small businesses owned by women are responsible for creating 4.2 million jobs in the U.S. 37% of women investors are likely to invest in startups to mitigate investment risks. Minority Women-Owned Businesses: A Statistical Exploration Minority women control 14% of all women-owned businesses. Prevalence and Growth of Minority Women-Owned Businesses There has been an impressive 71% increase in businesses owned by minority women in recent years. Challenges and Opportunities for Minority Women Business Owners Minority women business owners face higher challenges in accessing capital compared to their non-minority counterparts. Success Stories of Minority Women Business Owners Minority women-owned businesses have seen a 163% increase in employment over the past decade. Female Business Owners: Challenges and Opportunities Women business owners cite lack of access to funding as their number one challenge. Success Stories of Female-Owned Businesses Female-founded startups in Silicon Valley are responsible for 24% of all startup deals. Female Entrepreneurs: Breaking Barriers and Making Strides Despite economic challenges, female founders in the UK have been responding with innovation and entrepreneurialism, establishing over 150,000 new companies in a recent period. Startups founded by women deliver 63% more returns on investment than those founded by men. Female Entrepreneur Statistics and Trends Women entrepreneurs are anticipated to generate over 5 million new jobs in the near future. In South Africa, women’s entrepreneurial activities have seen a consistent rise, with over 150,000 new companies established by women in a recent period, more than twice as many as previously noted. Success Stories of Female Entrepreneurs Female entrepreneurs have secured 2% more in profitability when they are on the board of directors. Female entrepreneurs achieve 2% higher profitability when they serve on the board of directors. The Global Gender Gap: Challenges and Opportunities for Female Entrepreneurs According to the World Economic Forum, the gender gap in economic participation and opportunities is currently at 58%. Businesses with gender-diverse executive teams are 25% more likely to have above-average profitability. Globally, one in three businesses has women among the principal owners Only 10% of the global cross-company founders listed on Crunchbase are women. Less advanced and lower-income countries have an average of 38% of women in business ownership. https://youtube.com/watch?v=gjfnKO2ihr8%3Fsi%3DvSvoOrF4ZrJhOv6q FAQs: Women in Business Statistics What are some surprising women entrepreneur statistics? Women entrepreneurs start their businesses with 50% less capital on average than their male counterparts. Despite this, businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested than those founded by men. What is the growth rate of women-owned businesses? Women-owned businesses are growing at a rate of more than double the national average for all businesses, showcasing significant entrepreneurial activity and economic contribution. What challenges do women business owners often face? Women business owners often face challenges such as access to funding, finding mentorship, and overcoming gender bias in traditionally male-dominated industries. Additionally, balancing business and family commitments is a notable challenge. What sectors have the highest number of women entrepreneurs? The highest number of women entrepreneurs can be found in the healthcare and social assistance, educational services, retail trade, and hospitality sectors. These industries are known for their strong presence of female leadership and entrepreneurship. What impact do women-owned businesses have on the economy? Women-owned businesses significantly contribute to the economy by generating trillions in sales and employing millions of people. They drive innovation, create jobs, and contribute to economic growth and diversity in the business community. What resources are available for women entrepreneurs? Numerous resources are available for women entrepreneurs, including grants, mentorship programs, networking groups, and business training. Organizations such as the National Association of Women Business Owners (NAWBO), Women’s Business Enterprise National Council (WBENC), and Small Business Administration (SBA) support women in business through resources and educational programs. There are also various forms of tech helping women entrepreneurs succeed. What is the success rate of female entrepreneurs? The success rate of female entrepreneurs varies by industry and individual business strategy, but research suggests that women-led startups are more likely to succeed, with higher profitability and return on investment than those led by men. How many women are in business compared to men? While men still outnumber women in business ownership, the gap is narrowing. Women now own close to 42% of all businesses in the United States, a significant increase from previous decades. Which Big Companies have female Founders? Big companies founded or co-founded by women include Spanx, created by Sara Blakely; Rent the Runway, launched by Jennifer Hyman and Jenny Fleiss; and Bumble, established by Whitney Wolfe Herd. These companies have significantly influenced their industries, highlighting the innovation and leadership of women entrepreneurs. Image: Envato Elements This article, "Women in Business Statistics: Growth, Challenges, and Success" was first published on Small Business Trends View the full article

YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge. Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos from its YouTube platform – especially for visual demonstrations, step-by-step tutorials, and product comparisons. If you want to be visible in AI Overviews, you may want to align your YouTube and SEO strategies so your videos are cited in AI Overviews. By the numbers. Here is where YouTube’s presence in AI Overviews increased most significanlty: Instructional content: Up 35.6% with “how-to” queries leading at 22.4%. Visual demonstrations: Up 32.5%, shown on queries for physical techniques and style guides. Verification/examples: Up 22.5%, cited for product comparisons and visual proof. Current events: Up 9.4%, cited in breaking news and live coverage queries. By industry. Here is the state of YouTube citations by industry: Healthcare: 41.97% eCommerce: 30.87% B2B Tech: 18.68% Finance: 9.52% Travel: 8.65% Insurance: 8.62% Education: 3.87% Dig deeper. YouTube citations in Google AI Overviews surge 300% View the full article

US president says he has instructed his team to begin negotiations on ending conflictView the full article

Google Chrome’s latest CrUX update delivers granular LCP and RTT insights. This can help with optimizing page speed and user experience. The post Google CrUX Report Update Targets LCP & Network Delays appeared first on Search Engine Journal. View the full article

Despite Javier Milei’s pledge to dollarise the economy, the national currency is having a resurgence View the full article

Plus two other ways to solve the pipeline problem. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Plus two other ways to solve the pipeline problem. By CPA Trendlines Research Go PRO for members-only access to more CPA Trendlines Research. View the full article

Android is redesigning its parental controls to give caregivers easier access to their child’s data, as well as bring what were initially smartwatch-only “School time” features to phones and tablets for the first time. Credit: Google It’s now easier to find screen time tools on AndroidFirst, all of Family Link’s screen time tracking tools are getting consolidated into one tab. This reflects changes Google made to Family Link’s screen time tools during the pandemic, which gave parents a more granular look at which apps their kids were using on their phone. This was a necessity for remote learning, when screen time was sometimes necessary, but also arguably introduced a bit of bloat to the app’s interface. Now, aside from a general overview of total screen time, you won’t be bothered by screen time data unless you go looking for it. More powerful controls and better support for multi-child homesSimilarly, the Controls tab now has direct and upfront buttons for approving app downloads, blocking specific websites, and adjusting data settings, so you no longer need to venture into your settings or scroll down multiple times to access these frequently configured options. Multi-child homes also get a bit of a bonus in this update, as a floating slider in the top-left corner allows parents to switch between their kids’ profiles without navigating away from the page they’re on. Credit: Google ‘School time’ mode limits apps during school hoursBy far, the biggest updates here are the introduction of “School time” and Parent-managed contacts. While Google already promised it was bringing “School time” to Android, it seems that moment has finally arrived. Originally introduced, oddly enough, on the Fitbit Ace LTE smartwatch, School Time will start rolling out to Android phones and tablets next week. Essentially, the feature allows parents to set up recurring time blocks, say, for school hours, that limit a phone’s functionality and silence notifications. Essentially, while School time is active, apps are limited to a specific list chosen by parents. This will ensure a child can only use apps they need for school, although parents can build breaks into the schedule, so a child can use their phone’s full functionality during recess or lunch, for example. This can also be used for planned days off and vacations, and because School time is set up on a day-by-day basis, weekends can easily be worked into a schedule as well. Plus, there’s a “Disable for today” button on the child’s phone that parents can use to quickly dismiss School time (presumably by using a code, although I’ve reached out to Google for confirmation). Basically, School time takes what might have been a laborious process—restricting apps some of the time and allowing them at other times—and automates it. Previously, Google had also said that School time for Android phones would limit calling and texting to a specific list of contacts, although there’s no mention of that in today’s press release. As with the “Disable for today” button, I’ve reached out to the company for clarification and will update when I hear back. School time also technically doesn’t need to be active only during school hours, and works in addition to the separate “Downtime” mode that locks a child out of non-emergency phone use when they’re supposed to be sleeping. Credit: Google Get ready to start rubber stamping your kids’ contactsFinally, “in the coming months,” parents will be able to limit their kids’ general calling and texting to only specific contacts. This will let you set up contacts for your child through Family Link, at which point you’ll be able to limit all calling and texting to only those contacts (as well as emergency numbers). If your kid does make a new friend, though, they will be able to send over new contacts and request approval for them. View the full article

Don’t just think you’re doing great; quantify it. By Jody Padar Radical Pricing – By The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

Don’t just think you’re doing great; quantify it. By Jody Padar Radical Pricing – By The Radical CPA Go PRO for members-only access to more Jody Padar. View the full article

A handy reviewer’s checklist. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

A handy reviewer’s checklist. By Ed Mendlowitz Tax Season Opportunity Guide Go PRO for members-only access to more Edward Mendlowitz. View the full article

The Federal Reserve is set to refrain from cutting interest rates for "quite a while," following a hotter-than-expected inflation report, according to Mohamed El-Erian. View the full article

Alexander Vinnik is in custody on money-laundering charges View the full article

The Apple Watch Ultra 2, which came out in 2023, is Apple's latest and most expensive smartwatch. After Apple's latest event and the release of the new Apple Watch 10, it was expected the Ultra 2 would drop in price. As is the case with most Apple flagship products, the discounts aren't massive, but at this price point, anything helps. The GPS + Cellular Apple Watch Ultra 2 is currently $679 (originally $799), the lowest price it has been since its release, according to price-tracking tools. Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch with Rugged Titanium Case & Blue Ocean Band One Size. $679.99 at Amazon $799.00 Save $119.01 Get Deal Get Deal $679.99 at Amazon $799.00 Save $119.01 The Apple Watch Ultra 2 is different than the first-generation Apple Watch Ultra and the Apple Watch Series 10 (although for most people, the Series 10 is the best choice). It's the most premium Apple watch, with the biggest case size (screen), brightest screen (3,000 nits), deepest water resistance of 100 meters, and longest battery life of up to 36 hours. The Apple Watch Ultra 2 is packed with fitness-focused features, but even if you aren’t a health nut, it still has a lot of great features for casual users as well. People who want a reliable sleep tracker can learn a lot about their sleep habits with the Ultra 2 as long as they keep it well-charged. There are other features not highlighted on the event like nap detection, a translation app, and a feature for Ultra users only that helps you keep track of your current progress in the gym. The model currently available for $679 is the cellular version, meaning you have an independent cellular signal on your smartwatch and can leave your phone behind on runs and still listen to music or make calls. View the full article