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We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Arlo Pro 3 Floodlight Camera is currently $129.99, down from $249.99, its lowest price ever, according to price trackers. Arlo Pro 3 Floodlight Security Camera $129.99 at Amazon /images/amazon-prime.svg $249.99 Save $120.00 Get Deal Get Deal $129.99 at Amazon /images/amazon-prime.svg $249.99 Save $120.00 PCMag gave it an Editor’s Choice award with an Excellent rating, citing its 2K HDR video quality and powerful 3,000-lumen floodlight, all in a wire-free setup. Unlike wired floodlight cameras, this one doesn’t require complex installation—just mount it using the included screws, connect to 2.4GHz wifi, and you’re set. Its 160-degree field of view covers a lot of ground, and its color night vision works well, though colors aren’t as vibrant in low-light conditions. Motion alerts are reportedly fast and accurate, and thanks to its Advanced Object Detection feature, you’ll know if it’s a person, animal, or car—not just a random movement. The floodlight itself is dimmable and has a 4,000k white color temperature, making it bright enough to deter intruders but not blinding if you just need some visibility. You can turn it on manually via the Arlo Secure app or have it trigger automatically with motion detection. The camera also has a 12x digital zoom with Auto Zoom and Tracking, so it can follow movement in its frame. The battery is rechargeable and lasts several months, but if you’d rather not deal with recharging, Arlo sells an optional solar panel (or you can get it bundled for $179.99, down from $309.98 right now) or an outdoor magnetic cable ($49.99) for continuous power. A small catch: To access recorded footage, you’ll need an Arlo Smart Plan subscription—starting at $2.99/month for one camera and $9.99/month for up to five cameras (or more if you want 4K recording). Performance-wise, the daytime video is crisp with excellent color, and night vision is solid up to 25 feet. Motion detection is reliable, notifications arrive quickly, and cloud-stored footage is sharp. There’s some minor barrel distortion, but it’s not a dealbreaker, notes the PCMag review. Additionally, it works with Alexa, Google Assistant, and IFTTT applets, giving it solid smart home integration. View the full article

Discover the best places to sell photos online and turn your photography passion into profit. This article is designed for those who cherish capturing moments and aspire to make their hobby a lucrative venture. Here, you’ll find an extensive list of outstanding online platforms where you can market your stunning photographs. Catering to both enthusiasts and professional photographers, these stock photo websites provide the perfect opportunity to display and monetize your creative work. The Best Places to Sell Photos Online Stock Photo Websites: Platforms like Shutterstock, Getty Images, and iStock offer photographers a chance to earn through stock photography. These sites have broad market reach and diverse audiences, making them ideal for photographers looking to sell generic or niche-specific images. Artist Marketplaces: Etsy, Fine Art America, and Society6 allow photographers to sell their work directly to consumers. These platforms are perfect for photographers with unique, artistic images that appeal to individual buyers looking for something special. Nature Photography Outlets: Websites like Blue Planet Archive and CanStockPhoto are excellent for photographers specializing in nature and wildlife photography. They cater to specific audiences looking for high-quality nature images. NFT Platforms: For photographers interested in the digital art space, NFT marketplaces like OpenSea, Rarible, and SuperRare provide a modern avenue to sell unique digital assets. These platforms offer new ways to monetize digital photography through blockchain technology. Where to Sell Stock Photos If you’re looking to sell your stock photos, several platforms can help you turn your passion into profit. Check out these options to start monetizing your photography skills: Alamy Join Alamy to sell your work globally and earn up to 50% commission. They pay out over $1 million monthly. Enjoy global exposure, empowering tools, and complete creative control. There are no long-term commitments, and students get the added benefit of receiving 100% commission for two years. 500px 500px is a leading online network for photographers, offering exposure, recognition, and opportunities for growth. They help photographers showcase their work, challenge themselves, and gain recognition for their skills. Their platform provides immediate exposure, career-building tools, and performance insights to help photographers succeed. SmugMug SmugMug is a photography platform designed to help photographers sell their photos effortlessly. It features a quick setup process, customizable pricing options, efficient billing, and powerful sales tools. Users can showcase their photos in a creative manner, manage privacy settings, and utilize professional-quality printing services. Shutterstock Join Shutterstock’s global community of contributors and earn money sharing high-quality images and videos. Upload content easily, get tips for success, and earn from worldwide customer downloads. Showcase work, grow skills, and reach millions of customers. iStock Photo iStockphoto is a stock content site that is part of the Getty Images family. It provides ready-to-use photos, illustrations, vectors, and video clips. Key features include exclusive content, worry-free licensing, free content, inclusive storytelling, and royalty-free files, making it one of the best places to sell photos online. BigStockPhoto BigStockPhoto is a platform where you can earn money by uploading your original photos and illustrations. Sign up for free, upload your images, retain copyrights and track sales. This platform offers over 124 million royalty-free images, having been established and later acquired by Shutterstock. It is one of the best places to sell photos online. Getty Images Getty Images offers a creative community for photographers, videographers, and illustrators to share their content. Earn money with licensed work seen by top brands and agencies. Keep copyright ownership while accessing a vast global distribution network. PlatformOverviewNotable Features AlamyAlamy offers a platform for photographers to sell their work globally and earn commission.Offers up to 50% commission, global exposure, empowering tools, complete creative control, no long-term commitments, special offer for students. 500px500px is a leading online network for photographers, offering exposure and opportunities for growth.Helps photographers showcase their work, challenge themselves, gain recognition, immediate exposure, career-building tools, performance insights. SmugMugSmugMug is a photography platform that helps photographers sell their photos.Offers quick setup, customizable pricing, efficient billing, robust sales tools, creative display options, professional-grade printing options. ShutterstockShutterstock is a global community of contributors earning money from high-quality images and videos.Easy content upload, tips for success, earning from worldwide customer downloads, showcase work, skill growth, reaches millions of customers. iStock PhotoiStockphoto is a stock content site offering ready-to-use photos, illustrations, vectors, and video clips.Offers exclusive content, worry-free licensing, free content, inclusive storytelling, royalty-free files. BigStockPhotoBigStockPhoto is a platform where photographers can earn money by uploading their original content.Free signup, retains copyrights, tracks sales, part of the Shutterstock family, offers over 124 million royalty-free images. Getty ImagesGetty Images offers a creative community for photographers, videographers, and illustrators.Earn money with licensed work, keep copyright ownership, access a vast global distribution network, content seen by top brands and agencies. Where to Sell Your Photos Are you interested in making money from your photos? Explore these platforms where you can sell your work and begin earning income. Uncover the different opportunities available and identify the best fit for showcasing and monetizing your photography skills: Etsy Etsy offers a marketplace where photographers can showcase and sell their work to a wide audience. Etsy’s user-friendly interface and global reach allow photographers to monetize their craft and connect with potential customers who appreciate their unique style and creativity. Fine Art America Fine Art America is a leading online marketplace for artists and photographers to sell their art and prints. They offer a wide range of products like canvas prints, phone cases, home decor, and more. With global fulfillment centers, artists can set their own prices and reach a large audience worldwide. Redbubble Redbubble is a platform for artists to sell their art on products worldwide. Artists upload designs, customers purchase products, and they’re produced and shipped on demand. With over 70 products available, artists have control over pricing and receive support and protection features. Society6 Society6 empowers artists by providing a marketplace to sell their original work. They offer a variety of products to showcase artwork, handle fulfillment, and support artists with a thriving community and resources. Start selling on Society6 and get paid for your art. ArtPal ArtPal is a free platform for artists to sell their art. They can create galleries, sell originals or use Print-on-Demand, and receive 100% of profits. Payments are processed instantly, and artists retain all rights to their work. Artfinder Artfinder is an art marketplace that connects artists with buyers worldwide. They offer artists a global audience, control over their store and pricing, and exclusive benefits. Their mission is to make art accessible and affordable while supporting artists’ careers. They prioritize originality, openness, courage, and decency in their approach. Saatchi Art Saatchi Art is a prominent online gallery that links artists to a worldwide community. It has a presence in over 110 countries, with artwork sold in more than 140 countries and millions of page views each month. The platform provides support, secure payment options, shipping assistance, and increased visibility through curated features, exhibitions, and promotional efforts. PlatformOverviewNotable Features EtsyEtsy is a marketplace where photographers can showcase and sell their work to a wide audience.User-friendly interface, global reach, monetization for photographers, unique style and creativity promotion. Fine Art AmericaFine Art America is an online marketplace for artists and photographers to sell their art and prints.Wide range of products, global fulfillment centers, artists can set their own prices, large audience reach. RedbubbleRedbubble is a platform for artists to sell their art on products worldwide.Artists upload designs and control pricing, products produced and shipped on demand, support and protection features, over 70 products available. Society6Society6 empowers artists by providing a marketplace to sell their original work.Offers variety of products to showcase artwork, handles fulfillment, supports artists with a thriving community and resources. ArtPalArtPal is a free platform for artists to sell their art.Allows artists to create galleries, sell originals or use Print-on-Demand, receive 100% of profits, instant payments, artists retain all rights to their work. ArtfinderArtfinder is an art marketplace that connects artists with buyers worldwide.Offers artists a global audience, control over their store and pricing, exclusive benefits, prioritizes originality, openness, courage, and decency. Saatchi ArtSaatchi Art is a leading online gallery connecting artists with a global community.Offers support, secure payments, shipping assistance, exposure through curated features, shows, and promotional initiatives, representation in 110+ countries, artwork sold in 140+ countries, millions of monthly page views. Where to Sell Nature Photos If you have a knack for capturing the beauty of nature through your camera lens, there are numerous platforms where you can sell your stunning nature photos. Here are some options to showcase and monetize your captivating nature photography: Payhip Payhip is an online platform that helps sellers monetize their nature photos. It offers a user-friendly interface, optimized checkout, and supports various payment methods. Payhip handles payment processing and file delivery and offers marketing tools. They’re also trusted by over 130,000 sellers worldwide. Blue Planet Archive Blue Planet Archive is a specialized stock photo agency founded by photographers. They offer amazing images of the Earth, including wildlife, landscapes, underwater scenes, and environmental issues. Aspiring photographers and artists are welcome to contribute. CanStockPhoto CanStockPhoto allows photographers to sell their images easily and for free. They earn commissions when their images are downloaded, and referrals can earn them $5 USD. CanStockPhoto also partners with Fotosearch, giving maximum exposure. The upload system is fast, supporting simultaneous submission of up to 20 images. Dreamstime Dreamstime is a platform where anyone can sell photos, images, and videos. To get started, register for free and upload your files, ensuring they meet the necessary criteria. Contributors can earn 25-50% revenue share, and exclusive files receive bonuses. As your content gets downloaded, it moves up in levels, earning higher prices. Dreamstime also offers extended licensing options. Adobe Stock Join Adobe Stock to sell your content and expand your creative career. Benefit from native integration into Adobe apps, market insights, and superior tools like machine learning and a fast workflow. You retain ownership of your work and earn a 33% royalty on sales. Creative Market Creative Market is a design marketplace connecting creators with millions of customers. Shop owners can earn money selling their work, set prices, and enjoy perks like a 9-million-member network. No exclusivity lock-in, instant delivery, and tools for managing shops are provided. Join today to start your own shop. Fiverr With a global marketplace, Fiverr connects sellers to millions of buyers, providing a vast potential customer base. You can set your own prices, showcase your portfolio, and deliver high-quality images. Join Fiverr today and start earning from your beautiful nature photography. PlatformOverviewNotable Features PayhipPayhip is an online platform that helps sellers monetize their nature photos.Offers user-friendly interface, optimized checkout, supports various payment methods, handles payment processing and file delivery, offers marketing tools. Blue Planet ArchiveBlue Planet Archive is a specialized stock photo agency providing amazing images of the Earth.Offers wildlife, landscapes, underwater scenes, and environmental images, welcomes contributions from aspiring photographers and artists. CanStockPhotoCanStockPhoto allows photographers to sell their images easily and for free.Photographers earn commissions when images are downloaded, partnerships with Fotosearch for maximum exposure, quick upload system, earning potential from referrals. DreamstimeDreamstime is a platform where anyone can sell photos, images, and videos.Offers 25-50% revenue share, bonuses for exclusive files, levels system for content downloads, extended licensing options. Adobe StockAdobe Stock is a platform where you can sell your content and expand your creative career.Offers native integration into Adobe apps, market insights, machine learning tools, fast workflow, a 33% royalty on sales while retaining ownership of work. Creative MarketCreative Market is a design marketplace connecting creators with millions of customers.Shop owners set prices, perks like a 9-million-member network, no exclusivity lock-in, instant delivery, tools for managing shops. FiverrFiverr is a global marketplace connecting sellers with millions of buyers.Allows sellers to set their own prices, showcase their portfolio, vast potential customer base. Where to Sell NFT Photos If you’re interested in venturing into the world of NFTs and selling your digital photos as unique and valuable tokens, there are dedicated platforms available. Explore the options below to delve into the exciting realm of NFT photography: OpenSea OpenSea is the largest marketplace for non-fungible tokens (NFTs), unique digital goods with tradeable and usable properties. Their vision is to create vibrant economies using open protocols and interoperable standards. OpenSea supports multiple blockchains and is backed by top firms, offering a wide range of categories for digital items, making it one of the best places to sell photos online. Rarible Rarible is a digital marketplace for non-fungible tokens (NFTs). It enables creators to mint and sell their own NFTs, offering a space for artists, musicians, and other creators to display and profit from their work. Additionally, users have the ability to buy, sell, and trade NFTs within the Rarible community. SuperRare SuperRare is a digital art marketplace for NFTs on Ethereum. Artists create and tokenize their work as digital assets. It’s a curated platform to buy, sell, and discover digital art. Features include top artist rankings, curated exhibitions, and blockchain tokenization. It connects artists and collectors in a unique art market. MakersPlace MakersPlace is a marketplace for digital creators to sell NFTs to a community of 100K+ collectors. It protects artwork, offers earnings on sales and royalties, and pioneers blockchain tech. The platform verifies authenticity and has a diverse team of experts from art and technology backgrounds. Nifty Gateway Nifty Gateway, which is affiliated with Gemini, offers secure storage solutions for NFTs. It allows publishers to create and launch their own NFTs with a variety of payment and custody options. The platform features creator-owned smart contracts, straightforward payout processes, and multiple types of drops. Nifty Gateway’s mission is to enhance the accessibility of NFTs while partnering with artists and brands. PlatformOverviewNotable Features OpenSeaOpenSea is the largest marketplace for non-fungible tokens (NFTs), with a wide range of categories for digital items.Supports multiple blockchains, backed by top firms, offers a wide range of categories for digital items. RaribleRarible allows creators to mint and sell their own NFTs, providing a platform for artists, musicians, and other creators to showcase and monetize their work.Enables creators to mint their own NFTs, community-centered trading and selling platform. SuperRareSuperRare is a digital art marketplace for NFTs on Ethereum, connecting artists and collectors in a unique art market.Features top artist rankings, curated exhibitions, blockchain tokenization, and a curated platform for buying, selling, and discovering digital art. MakersPlaceMakersPlace is a marketplace for digital creators to sell NFTs to a large community of collectors and verifies authenticity.Protects artwork, offers earnings on sales and royalties, pioneers blockchain tech, has a diverse team of experts from art and technology backgrounds. Nifty GatewayNifty Gateway provides secure storage for NFTs and allows publishers to create and publish their own NFTs with flexible payment and custody options.Offers creator-owned smart contracts, easy payouts, various drop types, and aims to make NFTs accessible and collaborates with artists and brands. Quantum ArtQuantum Art curates collections of artwork for a new generation of global collectors, focusing on influential artists and collections of historical importance.Partners with influential artists, curates collections of artwork, led by experts, welcomes submissions from established artists and collections of historical importance. Our Methodology: The Best Places to Sell Photos Online Choosing the right platform to sell photos online is crucial for photographers, whether they are professionals or enthusiasts looking to monetize their work. Here are the criteria we used for selecting the best online platforms for selling photos. Each is rated on a scale of importance from one to ten, with ten being of utmost importance. Market Reach and Audience (Importance Scale: 9/10) Platforms with a wide reach and a large audience base. Targeted audience was relevant to your photography niche. Commission Structure and Earnings Potential (Importance Scale: 10/10) Fair and transparent commission structures. Higher earnings potential based on sales or downloads. Ease of Use and Upload Process (Importance Scale: 8/10) User-friendly interface for uploading and managing photos. Efficient and straightforward upload process. Copyright and Control Over Your Work (Importance Scale: 10/10) Clear policies on copyright and usage rights. Control over how and where your photos are used. Payment Methods and Frequency (Importance Scale: 9/10) Reliable and convenient payment methods. Regular and timely payments. Quality Standards and Acceptance Rates (Importance Scale: 7/10) Understanding of the platform’s quality standards for photos. Reasonable acceptance rates for submitted work. Community and Networking Opportunities (Importance Scale: 6/10) Platforms that offer community engagement and networking opportunities. Access to feedback, collaborations, and learning resources. Promotional Tools and Visibility (Importance Scale: 7/10) Tools and features for promoting your work. Good visibility and exposure within the platform. Diversity of Sales Options (Importance Scale: 8/10) Options for selling photos as prints, digital downloads, or licensing. Reputation and Reliability (Importance Scale: 9/10) Well-established platforms with positive reputations. Reliability in terms of site uptime and customer service. Incorporating these factors into our assessment, we aim to guide photographers to the platforms where their work will not only be seen but also be rewarded with sales. The Upsurge of Selling Photos Online The online selling of photos is on the rise, fueled by the increasing demand for high-quality images from businesses, marketers, bloggers, and more. Photography equipment has also become more accessible, making this a popular way for people to build a business or earn some extra side income. This emerging trend has opened up opportunities for photographers to monetize their work while meeting the demands of different industries. Understanding Stock Photography Sites Stock photos are pre-existing images licensed for specific uses, usually commercial ones. These images play a crucial role in the digital landscape, offering a vast array of visuals that cater to a diverse range of themes and concepts. From marketing materials to web design and editorial content, stock photos enhance visual storytelling across different mediums. Stock photography sites act as a bridge between photographers and potential buyers. They provide a platform where photographers, under their photography business names, can upload and sell their pictures online. At the same time, businesses, content creators, and individuals can easily search and buy these high-quality visuals for their projects using specific keywords or photography business names. This two-way arrangement serves as a convenient marketplace for high-quality visuals. It helps photographers reach a wider audience while offering users a one-stop solution for their visual needs. The benefits of using stock photography sites include: Access to a diverse range of images: Stock photo sites offer an extensive library of images across various categories. This vast selection makes it easier for users to find the perfect image for their projects. Affordability: Unlike commissioning a photoshoot, buying stock photos is usually more cost-effective, especially for businesses with tight budgets. Time-saving: Stock photos are ready for immediate download and use, saving users the time to organize a photoshoot. Ease of use: Stock photo sites usually have user-friendly interfaces, making it easy for users to search, select, and purchase images. Support for photographers: These platforms offer photographers an international venue to display their work and earn income. Stock photography sites offer a win-win situation for both photographers and users. Photographers get to monetize their creativity and talent, while users gain access to a broad array of high-quality images for their various needs. Strategies to Sell Photos Online To further enhance your success in selling photos online, consider the following strategies: Build a Personal Brand: Establishing a strong personal brand as a photographer can help differentiate you in the market. Utilize social media, your own website, and blogging to share your story, your photography philosophy, and behind-the-scenes content. SEO for Photographers: Optimize your website and online portfolios for search engines. Use relevant keywords, meta descriptions, and alt text for your images to improve visibility and attract more visitors. Network and Collaborate: Engage with other photographers, artists, and potential clients through social media, photography forums, and in-person events. Collaboration can lead to new opportunities and increased exposure. Offer Bundles and Promotions: Create bundle offers or limited-time promotions to encourage more sales. Offering discounts on multiple purchases or exclusive packages can attract buyers looking for a deal. Leverage Analytics: Use analytics tools provided by the platforms or your own website to understand which images are performing best, who your audience is, and how they find your work. This data can guide your marketing strategies and help you create more targeted content. Customer Engagement and Feedback: Engage with your customers and followers by responding to comments, asking for feedback, and encouraging them to share your work. Positive customer experiences can lead to repeat business and referrals. By leveraging the best places to sell photos online along with effective marketing and engagement strategies, photographers can significantly boost their success in the competitive online marketplace. Persistence, creativity, and adaptation are crucial in transforming your photography passion into a lucrative business. FAQs: Best Places to Sell Photos Online What are the differences between a stock photography site and a stock photo site? A stock photography site and a stock photo site are essentially the same thing. Both platforms offer a collection of professional images that can be licensed and used for various purposes, such as websites, advertisements, and publications. What are some considerations when choosing a stock photography website to sell images? When choosing among the best places to sell stock photos online, consider factors like the platform’s reputation, customer base, pricing, royalty structure, licensing terms, ease of image management, and promotional opportunities. Opt for platforms known for their reliability, fair royalty payments, appropriate licensing agreements, user-friendly interfaces, and strong promotional tools to increase visibility to potential buyers. How can stock images be optimized for better visibility on stock photography websites? To improve the visibility of your stock images on photography websites, it is important to focus on high-quality and relevant content. This involves using appropriate keywords and descriptions, properly tagging and categorizing images, adhering to technical specifications, and regularly updating your portfolio with fresh and diverse content. Can digital images other than photos, such as illustrations and graphics, be sold on stock photo sites? Stock photo sites welcome illustrations and graphics, creating a varied marketplace for photographers and digital artists to earn money from their work. Buyers enjoy access to a broad selection of visual content, while creators enhance their income opportunities and gain visibility across different platforms. This collaboration among artists nurtures a vibrant and inspiring community. What are some ways to ensure a stock photo stands out among millions of images on a stock photo website? To ensure your stock photo stands out, select a visually striking and unique image that grabs attention. Use descriptive and relevant keywords to enhance search results and ensure the photo features good composition and clarity. Additionally, think about incorporating a personal touch or a creative element to make it more memorable. How profitable is it to sell your photos online? If you’re interested in learning how to make money with photography, selling your photos online can be a profitable venture. With the right platform and marketing, you can earn money from your creative work. By reaching a global audience, you increase your chances of making sales. However, it’s important to invest time in learning about the market, optimizing your images, and staying consistent to maximize your profitability. Image: Envato Elements This article, "The Best Places to Sell Photos Online" was first published on Small Business Trends View the full article

Discover the best places to sell photos online and turn your photography passion into profit. This article is designed for those who cherish capturing moments and aspire to make their hobby a lucrative venture. Here, you’ll find an extensive list of outstanding online platforms where you can market your stunning photographs. Catering to both enthusiasts and professional photographers, these stock photo websites provide the perfect opportunity to display and monetize your creative work. The Best Places to Sell Photos Online Stock Photo Websites: Platforms like Shutterstock, Getty Images, and iStock offer photographers a chance to earn through stock photography. These sites have broad market reach and diverse audiences, making them ideal for photographers looking to sell generic or niche-specific images. Artist Marketplaces: Etsy, Fine Art America, and Society6 allow photographers to sell their work directly to consumers. These platforms are perfect for photographers with unique, artistic images that appeal to individual buyers looking for something special. Nature Photography Outlets: Websites like Blue Planet Archive and CanStockPhoto are excellent for photographers specializing in nature and wildlife photography. They cater to specific audiences looking for high-quality nature images. NFT Platforms: For photographers interested in the digital art space, NFT marketplaces like OpenSea, Rarible, and SuperRare provide a modern avenue to sell unique digital assets. These platforms offer new ways to monetize digital photography through blockchain technology. Where to Sell Stock Photos If you’re looking to sell your stock photos, several platforms can help you turn your passion into profit. Check out these options to start monetizing your photography skills: Alamy Join Alamy to sell your work globally and earn up to 50% commission. They pay out over $1 million monthly. Enjoy global exposure, empowering tools, and complete creative control. There are no long-term commitments, and students get the added benefit of receiving 100% commission for two years. 500px 500px is a leading online network for photographers, offering exposure, recognition, and opportunities for growth. They help photographers showcase their work, challenge themselves, and gain recognition for their skills. Their platform provides immediate exposure, career-building tools, and performance insights to help photographers succeed. SmugMug SmugMug is a photography platform designed to help photographers sell their photos effortlessly. It features a quick setup process, customizable pricing options, efficient billing, and powerful sales tools. Users can showcase their photos in a creative manner, manage privacy settings, and utilize professional-quality printing services. Shutterstock Join Shutterstock’s global community of contributors and earn money sharing high-quality images and videos. Upload content easily, get tips for success, and earn from worldwide customer downloads. Showcase work, grow skills, and reach millions of customers. iStock Photo iStockphoto is a stock content site that is part of the Getty Images family. It provides ready-to-use photos, illustrations, vectors, and video clips. Key features include exclusive content, worry-free licensing, free content, inclusive storytelling, and royalty-free files, making it one of the best places to sell photos online. BigStockPhoto BigStockPhoto is a platform where you can earn money by uploading your original photos and illustrations. Sign up for free, upload your images, retain copyrights and track sales. This platform offers over 124 million royalty-free images, having been established and later acquired by Shutterstock. It is one of the best places to sell photos online. Getty Images Getty Images offers a creative community for photographers, videographers, and illustrators to share their content. Earn money with licensed work seen by top brands and agencies. Keep copyright ownership while accessing a vast global distribution network. PlatformOverviewNotable Features AlamyAlamy offers a platform for photographers to sell their work globally and earn commission.Offers up to 50% commission, global exposure, empowering tools, complete creative control, no long-term commitments, special offer for students. 500px500px is a leading online network for photographers, offering exposure and opportunities for growth.Helps photographers showcase their work, challenge themselves, gain recognition, immediate exposure, career-building tools, performance insights. SmugMugSmugMug is a photography platform that helps photographers sell their photos.Offers quick setup, customizable pricing, efficient billing, robust sales tools, creative display options, professional-grade printing options. ShutterstockShutterstock is a global community of contributors earning money from high-quality images and videos.Easy content upload, tips for success, earning from worldwide customer downloads, showcase work, skill growth, reaches millions of customers. iStock PhotoiStockphoto is a stock content site offering ready-to-use photos, illustrations, vectors, and video clips.Offers exclusive content, worry-free licensing, free content, inclusive storytelling, royalty-free files. BigStockPhotoBigStockPhoto is a platform where photographers can earn money by uploading their original content.Free signup, retains copyrights, tracks sales, part of the Shutterstock family, offers over 124 million royalty-free images. Getty ImagesGetty Images offers a creative community for photographers, videographers, and illustrators.Earn money with licensed work, keep copyright ownership, access a vast global distribution network, content seen by top brands and agencies. Where to Sell Your Photos Are you interested in making money from your photos? Explore these platforms where you can sell your work and begin earning income. Uncover the different opportunities available and identify the best fit for showcasing and monetizing your photography skills: Etsy Etsy offers a marketplace where photographers can showcase and sell their work to a wide audience. Etsy’s user-friendly interface and global reach allow photographers to monetize their craft and connect with potential customers who appreciate their unique style and creativity. Fine Art America Fine Art America is a leading online marketplace for artists and photographers to sell their art and prints. They offer a wide range of products like canvas prints, phone cases, home decor, and more. With global fulfillment centers, artists can set their own prices and reach a large audience worldwide. Redbubble Redbubble is a platform for artists to sell their art on products worldwide. Artists upload designs, customers purchase products, and they’re produced and shipped on demand. With over 70 products available, artists have control over pricing and receive support and protection features. Society6 Society6 empowers artists by providing a marketplace to sell their original work. They offer a variety of products to showcase artwork, handle fulfillment, and support artists with a thriving community and resources. Start selling on Society6 and get paid for your art. ArtPal ArtPal is a free platform for artists to sell their art. They can create galleries, sell originals or use Print-on-Demand, and receive 100% of profits. Payments are processed instantly, and artists retain all rights to their work. Artfinder Artfinder is an art marketplace that connects artists with buyers worldwide. They offer artists a global audience, control over their store and pricing, and exclusive benefits. Their mission is to make art accessible and affordable while supporting artists’ careers. They prioritize originality, openness, courage, and decency in their approach. Saatchi Art Saatchi Art is a prominent online gallery that links artists to a worldwide community. It has a presence in over 110 countries, with artwork sold in more than 140 countries and millions of page views each month. The platform provides support, secure payment options, shipping assistance, and increased visibility through curated features, exhibitions, and promotional efforts. PlatformOverviewNotable Features EtsyEtsy is a marketplace where photographers can showcase and sell their work to a wide audience.User-friendly interface, global reach, monetization for photographers, unique style and creativity promotion. Fine Art AmericaFine Art America is an online marketplace for artists and photographers to sell their art and prints.Wide range of products, global fulfillment centers, artists can set their own prices, large audience reach. RedbubbleRedbubble is a platform for artists to sell their art on products worldwide.Artists upload designs and control pricing, products produced and shipped on demand, support and protection features, over 70 products available. Society6Society6 empowers artists by providing a marketplace to sell their original work.Offers variety of products to showcase artwork, handles fulfillment, supports artists with a thriving community and resources. ArtPalArtPal is a free platform for artists to sell their art.Allows artists to create galleries, sell originals or use Print-on-Demand, receive 100% of profits, instant payments, artists retain all rights to their work. ArtfinderArtfinder is an art marketplace that connects artists with buyers worldwide.Offers artists a global audience, control over their store and pricing, exclusive benefits, prioritizes originality, openness, courage, and decency. Saatchi ArtSaatchi Art is a leading online gallery connecting artists with a global community.Offers support, secure payments, shipping assistance, exposure through curated features, shows, and promotional initiatives, representation in 110+ countries, artwork sold in 140+ countries, millions of monthly page views. Where to Sell Nature Photos If you have a knack for capturing the beauty of nature through your camera lens, there are numerous platforms where you can sell your stunning nature photos. Here are some options to showcase and monetize your captivating nature photography: Payhip Payhip is an online platform that helps sellers monetize their nature photos. It offers a user-friendly interface, optimized checkout, and supports various payment methods. Payhip handles payment processing and file delivery and offers marketing tools. They’re also trusted by over 130,000 sellers worldwide. Blue Planet Archive Blue Planet Archive is a specialized stock photo agency founded by photographers. They offer amazing images of the Earth, including wildlife, landscapes, underwater scenes, and environmental issues. Aspiring photographers and artists are welcome to contribute. CanStockPhoto CanStockPhoto allows photographers to sell their images easily and for free. They earn commissions when their images are downloaded, and referrals can earn them $5 USD. CanStockPhoto also partners with Fotosearch, giving maximum exposure. The upload system is fast, supporting simultaneous submission of up to 20 images. Dreamstime Dreamstime is a platform where anyone can sell photos, images, and videos. To get started, register for free and upload your files, ensuring they meet the necessary criteria. Contributors can earn 25-50% revenue share, and exclusive files receive bonuses. As your content gets downloaded, it moves up in levels, earning higher prices. Dreamstime also offers extended licensing options. Adobe Stock Join Adobe Stock to sell your content and expand your creative career. Benefit from native integration into Adobe apps, market insights, and superior tools like machine learning and a fast workflow. You retain ownership of your work and earn a 33% royalty on sales. Creative Market Creative Market is a design marketplace connecting creators with millions of customers. Shop owners can earn money selling their work, set prices, and enjoy perks like a 9-million-member network. No exclusivity lock-in, instant delivery, and tools for managing shops are provided. Join today to start your own shop. Fiverr With a global marketplace, Fiverr connects sellers to millions of buyers, providing a vast potential customer base. You can set your own prices, showcase your portfolio, and deliver high-quality images. Join Fiverr today and start earning from your beautiful nature photography. PlatformOverviewNotable Features PayhipPayhip is an online platform that helps sellers monetize their nature photos.Offers user-friendly interface, optimized checkout, supports various payment methods, handles payment processing and file delivery, offers marketing tools. Blue Planet ArchiveBlue Planet Archive is a specialized stock photo agency providing amazing images of the Earth.Offers wildlife, landscapes, underwater scenes, and environmental images, welcomes contributions from aspiring photographers and artists. CanStockPhotoCanStockPhoto allows photographers to sell their images easily and for free.Photographers earn commissions when images are downloaded, partnerships with Fotosearch for maximum exposure, quick upload system, earning potential from referrals. DreamstimeDreamstime is a platform where anyone can sell photos, images, and videos.Offers 25-50% revenue share, bonuses for exclusive files, levels system for content downloads, extended licensing options. Adobe StockAdobe Stock is a platform where you can sell your content and expand your creative career.Offers native integration into Adobe apps, market insights, machine learning tools, fast workflow, a 33% royalty on sales while retaining ownership of work. Creative MarketCreative Market is a design marketplace connecting creators with millions of customers.Shop owners set prices, perks like a 9-million-member network, no exclusivity lock-in, instant delivery, tools for managing shops. FiverrFiverr is a global marketplace connecting sellers with millions of buyers.Allows sellers to set their own prices, showcase their portfolio, vast potential customer base. Where to Sell NFT Photos If you’re interested in venturing into the world of NFTs and selling your digital photos as unique and valuable tokens, there are dedicated platforms available. Explore the options below to delve into the exciting realm of NFT photography: OpenSea OpenSea is the largest marketplace for non-fungible tokens (NFTs), unique digital goods with tradeable and usable properties. Their vision is to create vibrant economies using open protocols and interoperable standards. OpenSea supports multiple blockchains and is backed by top firms, offering a wide range of categories for digital items, making it one of the best places to sell photos online. Rarible Rarible is a digital marketplace for non-fungible tokens (NFTs). It enables creators to mint and sell their own NFTs, offering a space for artists, musicians, and other creators to display and profit from their work. Additionally, users have the ability to buy, sell, and trade NFTs within the Rarible community. SuperRare SuperRare is a digital art marketplace for NFTs on Ethereum. Artists create and tokenize their work as digital assets. It’s a curated platform to buy, sell, and discover digital art. Features include top artist rankings, curated exhibitions, and blockchain tokenization. It connects artists and collectors in a unique art market. MakersPlace MakersPlace is a marketplace for digital creators to sell NFTs to a community of 100K+ collectors. It protects artwork, offers earnings on sales and royalties, and pioneers blockchain tech. The platform verifies authenticity and has a diverse team of experts from art and technology backgrounds. Nifty Gateway Nifty Gateway, which is affiliated with Gemini, offers secure storage solutions for NFTs. It allows publishers to create and launch their own NFTs with a variety of payment and custody options. The platform features creator-owned smart contracts, straightforward payout processes, and multiple types of drops. Nifty Gateway’s mission is to enhance the accessibility of NFTs while partnering with artists and brands. PlatformOverviewNotable Features OpenSeaOpenSea is the largest marketplace for non-fungible tokens (NFTs), with a wide range of categories for digital items.Supports multiple blockchains, backed by top firms, offers a wide range of categories for digital items. RaribleRarible allows creators to mint and sell their own NFTs, providing a platform for artists, musicians, and other creators to showcase and monetize their work.Enables creators to mint their own NFTs, community-centered trading and selling platform. SuperRareSuperRare is a digital art marketplace for NFTs on Ethereum, connecting artists and collectors in a unique art market.Features top artist rankings, curated exhibitions, blockchain tokenization, and a curated platform for buying, selling, and discovering digital art. MakersPlaceMakersPlace is a marketplace for digital creators to sell NFTs to a large community of collectors and verifies authenticity.Protects artwork, offers earnings on sales and royalties, pioneers blockchain tech, has a diverse team of experts from art and technology backgrounds. Nifty GatewayNifty Gateway provides secure storage for NFTs and allows publishers to create and publish their own NFTs with flexible payment and custody options.Offers creator-owned smart contracts, easy payouts, various drop types, and aims to make NFTs accessible and collaborates with artists and brands. Quantum ArtQuantum Art curates collections of artwork for a new generation of global collectors, focusing on influential artists and collections of historical importance.Partners with influential artists, curates collections of artwork, led by experts, welcomes submissions from established artists and collections of historical importance. Our Methodology: The Best Places to Sell Photos Online Choosing the right platform to sell photos online is crucial for photographers, whether they are professionals or enthusiasts looking to monetize their work. Here are the criteria we used for selecting the best online platforms for selling photos. Each is rated on a scale of importance from one to ten, with ten being of utmost importance. Market Reach and Audience (Importance Scale: 9/10) Platforms with a wide reach and a large audience base. Targeted audience was relevant to your photography niche. Commission Structure and Earnings Potential (Importance Scale: 10/10) Fair and transparent commission structures. Higher earnings potential based on sales or downloads. Ease of Use and Upload Process (Importance Scale: 8/10) User-friendly interface for uploading and managing photos. Efficient and straightforward upload process. Copyright and Control Over Your Work (Importance Scale: 10/10) Clear policies on copyright and usage rights. Control over how and where your photos are used. Payment Methods and Frequency (Importance Scale: 9/10) Reliable and convenient payment methods. Regular and timely payments. Quality Standards and Acceptance Rates (Importance Scale: 7/10) Understanding of the platform’s quality standards for photos. Reasonable acceptance rates for submitted work. Community and Networking Opportunities (Importance Scale: 6/10) Platforms that offer community engagement and networking opportunities. Access to feedback, collaborations, and learning resources. Promotional Tools and Visibility (Importance Scale: 7/10) Tools and features for promoting your work. Good visibility and exposure within the platform. Diversity of Sales Options (Importance Scale: 8/10) Options for selling photos as prints, digital downloads, or licensing. Reputation and Reliability (Importance Scale: 9/10) Well-established platforms with positive reputations. Reliability in terms of site uptime and customer service. Incorporating these factors into our assessment, we aim to guide photographers to the platforms where their work will not only be seen but also be rewarded with sales. The Upsurge of Selling Photos Online The online selling of photos is on the rise, fueled by the increasing demand for high-quality images from businesses, marketers, bloggers, and more. Photography equipment has also become more accessible, making this a popular way for people to build a business or earn some extra side income. This emerging trend has opened up opportunities for photographers to monetize their work while meeting the demands of different industries. Understanding Stock Photography Sites Stock photos are pre-existing images licensed for specific uses, usually commercial ones. These images play a crucial role in the digital landscape, offering a vast array of visuals that cater to a diverse range of themes and concepts. From marketing materials to web design and editorial content, stock photos enhance visual storytelling across different mediums. Stock photography sites act as a bridge between photographers and potential buyers. They provide a platform where photographers, under their photography business names, can upload and sell their pictures online. At the same time, businesses, content creators, and individuals can easily search and buy these high-quality visuals for their projects using specific keywords or photography business names. This two-way arrangement serves as a convenient marketplace for high-quality visuals. It helps photographers reach a wider audience while offering users a one-stop solution for their visual needs. The benefits of using stock photography sites include: Access to a diverse range of images: Stock photo sites offer an extensive library of images across various categories. This vast selection makes it easier for users to find the perfect image for their projects. Affordability: Unlike commissioning a photoshoot, buying stock photos is usually more cost-effective, especially for businesses with tight budgets. Time-saving: Stock photos are ready for immediate download and use, saving users the time to organize a photoshoot. Ease of use: Stock photo sites usually have user-friendly interfaces, making it easy for users to search, select, and purchase images. Support for photographers: These platforms offer photographers an international venue to display their work and earn income. Stock photography sites offer a win-win situation for both photographers and users. Photographers get to monetize their creativity and talent, while users gain access to a broad array of high-quality images for their various needs. Strategies to Sell Photos Online To further enhance your success in selling photos online, consider the following strategies: Build a Personal Brand: Establishing a strong personal brand as a photographer can help differentiate you in the market. Utilize social media, your own website, and blogging to share your story, your photography philosophy, and behind-the-scenes content. SEO for Photographers: Optimize your website and online portfolios for search engines. Use relevant keywords, meta descriptions, and alt text for your images to improve visibility and attract more visitors. Network and Collaborate: Engage with other photographers, artists, and potential clients through social media, photography forums, and in-person events. Collaboration can lead to new opportunities and increased exposure. Offer Bundles and Promotions: Create bundle offers or limited-time promotions to encourage more sales. Offering discounts on multiple purchases or exclusive packages can attract buyers looking for a deal. Leverage Analytics: Use analytics tools provided by the platforms or your own website to understand which images are performing best, who your audience is, and how they find your work. This data can guide your marketing strategies and help you create more targeted content. Customer Engagement and Feedback: Engage with your customers and followers by responding to comments, asking for feedback, and encouraging them to share your work. Positive customer experiences can lead to repeat business and referrals. By leveraging the best places to sell photos online along with effective marketing and engagement strategies, photographers can significantly boost their success in the competitive online marketplace. Persistence, creativity, and adaptation are crucial in transforming your photography passion into a lucrative business. FAQs: Best Places to Sell Photos Online What are the differences between a stock photography site and a stock photo site? A stock photography site and a stock photo site are essentially the same thing. Both platforms offer a collection of professional images that can be licensed and used for various purposes, such as websites, advertisements, and publications. What are some considerations when choosing a stock photography website to sell images? When choosing among the best places to sell stock photos online, consider factors like the platform’s reputation, customer base, pricing, royalty structure, licensing terms, ease of image management, and promotional opportunities. Opt for platforms known for their reliability, fair royalty payments, appropriate licensing agreements, user-friendly interfaces, and strong promotional tools to increase visibility to potential buyers. How can stock images be optimized for better visibility on stock photography websites? To improve the visibility of your stock images on photography websites, it is important to focus on high-quality and relevant content. This involves using appropriate keywords and descriptions, properly tagging and categorizing images, adhering to technical specifications, and regularly updating your portfolio with fresh and diverse content. Can digital images other than photos, such as illustrations and graphics, be sold on stock photo sites? Stock photo sites welcome illustrations and graphics, creating a varied marketplace for photographers and digital artists to earn money from their work. Buyers enjoy access to a broad selection of visual content, while creators enhance their income opportunities and gain visibility across different platforms. This collaboration among artists nurtures a vibrant and inspiring community. What are some ways to ensure a stock photo stands out among millions of images on a stock photo website? To ensure your stock photo stands out, select a visually striking and unique image that grabs attention. Use descriptive and relevant keywords to enhance search results and ensure the photo features good composition and clarity. Additionally, think about incorporating a personal touch or a creative element to make it more memorable. How profitable is it to sell your photos online? If you’re interested in learning how to make money with photography, selling your photos online can be a profitable venture. With the right platform and marketing, you can earn money from your creative work. By reaching a global audience, you increase your chances of making sales. However, it’s important to invest time in learning about the market, optimizing your images, and staying consistent to maximize your profitability. Image: Envato Elements This article, "The Best Places to Sell Photos Online" was first published on Small Business Trends View the full article

Less than three weeks into his second term, President Trump has made it clear that his yearslong attack on diversity, equity, and inclusion is a core priority for his administration. Across a slew of executive orders, Trump has set his sights on dismantling DEI initiatives in the federal government and military—but he has also gone a step further and targeted the private sector. Trump has revoked a critical executive order dating back to 1965, which addressed discriminatory hiring practices across federal contractors and was critical to promoting racial equity; in the same executive action, he also directed federal agencies to open investigations into private sector companies to snuff out DEI programs that “constitute illegal discrimination or preferences.” All this comes nearly two years after the Supreme Court ruling on affirmative action sparked a wave of lawsuits from conservative activists, who have taken aim at DEI efforts across the public sector and private companies—leading some major employers to alter or roll back parts of their diversity programs. Several companies, among them Walmart and McDonald’s, have made notable changes to their DEI goals and stopped participating in the Human Rights Campaign’s annual survey that measures workplace inclusion for LGBTQ+ employees, while Meta will no longer have a dedicated DEI team. But the wave of executive orders Trump has issued since taking office could pose a new threat to corporate DEI, whether or not they hold up to legal scrutiny. Employment lawyers like Aaron Goldstein worry that the vague language of Trump’s executive order targeting the private sector will push companies to take an extreme position on DEI. “We don’t know what the Trump administration is necessarily going to be going after, and we don’t really know what the consequences are,” he says. “When the government doesn’t tell you precisely what you can or cannot do, or the consequences for doing it, it makes rational people run for the hills.” The executive orders have sparked “chaos and panic” among corporate leaders, according to Kenji Yoshino, though he points out that Trump has limited legal authority over DEI work in the private sector. “He can put the muscle of the executive branch behind lawsuits targeting the private sector for illegal activity, but what is ‘illegal’ is not going to depend on standards set by him,” says Yoshino, a constitutional lawyer and the director of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU Law. “Ultimately, these cases filed against the private sector are going to be resolved in the federal courts, according to federal statutes.” The bigger question, Yoshino says, is whether companies will feel even greater social pressure to retreat on DEI issues that they might view as controversial or under attack by the Trump administration, like gender identity and trans rights. “There’s no law that says you can’t participate in a survey,” he adds, citing the Corporate Equality Index, HRC’s annual survey. “But if [employers] lean out from social issues too much, then they’ll get hit from the left and their own employees saying: ‘We thought you were committed to diversity, equity, and inclusion. You said that a million times. Why are you backtracking so quickly at the first sign of resistance?’” How companies are reacting to the executive orders Some experts in the DEI space argue that many corporate leaders are unlikely to entirely cut diversity work, despite the public statements companies have made in the past year that signal a wavering commitment to corporate DEI. “Most companies with sophisticated internal legal teams aren’t that concerned because they have already been looking at and evaluating their practices even before Trump took office,” says Joelle Emerson, the cofounder and CEO of culture and inclusion platform Paradigm. “Now that doesn’t mean the administration might not seek to create a lot of distraction [with] attacks on companies, even though ultimately the investigation might be frivolous. I do think high-profile companies may have some concerns about that.” In fact, Emerson believes that some of the changes companies have been making to their diversity programs—both since affirmative action was overturned and more recently, in light of Trump’s anti-DEI efforts—are not nearly as extreme as they might appear on the surface. In certain cases, the changes could even be a corrective to some of the more hollow commitments companies had made in response to public pressure during the pandemic; some of the employers that have pulled back on DEI may never have been genuinely invested in advancing those efforts. When looking closely at 15 statements put forth by companies that have seemingly rolled back DEI programs over the last year, Yoshino and his team concluded that only one employer—Tractor Supply—had effectively disavowed all diversity efforts. “The other 14 companies were saying, ‘We of course still believe in inclusion and belonging; we’re just retreating from these policies,'” Yoshino said, describing the response from companies as a “performance of retreat.” As for how corporate leaders should proceed, given the threat of legal action, many DEI experts are urging companies not to make rash decisions about the future of their diversity work. “I think the orders are designed to have a chilling effect and get companies to stop doing way more things than the law actually requires them to stop doing,” Emerson says. “And that’s what I worry about. I just keep encouraging companies to read the executive orders carefully and not over comply.” Employers don’t need to eliminate employee resource groups, for example, or stop conducting pay equity audits, she says. Alvin Tillery, a professor at Northwestern University and founder of the consulting firm 2040 Strategy Group, has counseled many employers to “hold tight and wait until you’re sued.” If companies overcorrect or take extreme measures to protect against the Trump administration’s scrutiny, they could also risk inviting more traditional discrimination claims. (In a new regulatory filing, Pinterest actually cited the attacks on DEI as a potential business risk, noting that if its diversity programs are “perceived as insufficient or overdone,” the company might struggle to attract talent or face legal action.) “What’s funny is when most of these companies started to do DEI work, they found it [was] actually helping the bottom line,” Tillery says. “Lawsuits go down. The workers like us better. So those folks that are standing pat are either smart enough to see that it helps their business, or they’re worried about some further regulatory shifts coming down the pike for other parts of their business.” What companies can do to continue DEI work Even amid conservative backlash and the threat of legal action, corporate DEI remains popular. In surveys conducted by the Pew Research Center, support for these programs fell between 2023 and 2024—but more than half of respondents still said they believed DEI was largely a force for good. Tillery points out that a lot of workers appreciate DEI programs, including white employees. “When I go in to consult with a company, most of the white male managers say, ‘thank God you’re here. Please teach me how to not insult anyone,’” he says. “They want guidance to not do harm to other people.” At companies that remain committed to DEI work, Emerson recommends leaders take a hard look at any initiatives that are costly or need to be retired, such as training programs that use outdated language. Yoshino and his team at the Meltzer Center help companies do a risk analysis of their DEI programs, which involves looking at whether the initiative gives preferential treatment to a protected group that translates to a “palpable benefit.” The programs that tend to be most risky are fellowships or other initiatives that exclusively cater to a specific group—such as women or people of color—which is why a number of companies have opened up those programs to all applicants in recent years. Sometimes, however, a program might carry greater legal risks but also benefit a company significantly, which is why Yoshino says it’s important to analyze DEI efforts on an individual basis before scrapping them altogether. “One of the benefits of these risk audits that we’re doing with companies is that they help them identify programs where they’re willing to tolerate some risk,” Yoshino says. “You need to chart that risk against the impact of the program to see your risk tolerance for each program—not for DEI overall.” In 2020, many employers made grand gestures and public proclamations in support of DEI, which drew a lot of attention but may not have yielded tangible results; those types of “performative” actions can also prove riskier, according to Emerson. Some companies may shift away from representation goals, which many tech giants embraced a decade ago when they first started publishing diversity reports. “So many company efforts have been focused on representation, which I think is really important,” she says. “But we often would see companies focus on representation but not talk about the gaps that were leading to those representation outcomes.” In some cases, companies seem to be folding DEI work into other departments. But it could also make sense to expand the remit of teams that were previously structured to focus on DEI, since diversity practices intersect with so many other parts of the business and should be incorporated across the company. “If you see that there’s no longer a DEI title at this company, I think that could be bad news,” Emerson says. “Or it could be that the company is actually very strategically embedding some of this expertise in ways that are going to have more impact on the business.” For some employers, moving away from the acronym DEI—which has become a loaded term and easy target for right-wing conservatives—might seem like the right call. But it’s also important that leaders find a way to effectively communicate these types of changes to their DEI programs, so employees don’t feel like their company has entirely abandoned its commitments to diversity. “Right now, companies are really looking for a way to signal to their employees: ‘We care about you,’” Emerson says. “‘Our values have not changed. We want our workplace to be fair. We want hard work to predict your success, not identity. We want you to feel a sense of belonging here—and to thread the needle and not expose [ourselves] to unnecessary risk.’” View the full article

This post was written by Alison Green and published on Ask a Manager. It’s the Friday open thread! The comment section on this post is open for discussion with other readers on any work-related questions that you want to talk about (that includes school). If you want an answer from me, emailing me is still your best bet*, but this is a chance to take your questions to other readers. * If you submitted a question to me recently, please do not repost it here, as it may be in my queue to answer. View the full article

There's a brand new Apple app in town: Apple Invites gives you everything you need to organize a get-together, from picking a guest list beforehand, to sharing photos and videos of the event afterwards. While you need to be a paying iCloud subscriber to create events, anyone can respond to and interact with them—but predictably, there's no native Android app. And I think that's something Apple needs to look at. Admittedly, Android users aren't left out of the Apple Invites party altogether, but they have to put up with a slower and less capable web-based interface in their mobile browser—an option a lot of iOS apps go for, rather than developing an actual Android version. You can't view photos and videos without an iCloud account; adding events to your Google Calendar is a clunky process; and, of course, you have to navigate back to the right webpage whenever you want to check up on the event. Apple has been ignoring Android for a long time—its only Android apps are a rather sluggish Apple Music app, a tool for detecting unauthorized trackers, and an app for switching from Android to iOS—but the launch of an event-planning app really drives home the drawbacks of this approach. Apple Invite is great for organizing events, as long as everyone who's coming has an iPhone. We know why Apple does this: It's a matter of public record that Apple wants users locked into its ecosystem, rather than—horror of horrors—switching to Android. Having trouble sending photos and videos to an elderly parent who's not on iOS? Don't stress about it, just buy them an iPhone—that's Tim Cook's advice (to be fair, since the Apple CEO made those remarks, Apple's Messages app has added RCS support). Apple wants there to be friction between iOS and Android, so that iPhone users stay where they are. And while you could argue its approach to messaging is working at stopping people switching (at least in the U.S.—the rest of the world has moved to WhatsApp), would there really be a mass exodus to Google's mobile operating system if Apple Invites for Android was introduced? What if Apple embraced Android? I can at least get Apple Music on Android. Credit: Lifehacker I actually like Apple's hardware and software a lot—I'm a big Apple Music fan—but at this stage in the Apple vs. Google battle, I think it's doing Apple's apps more harm than good to keep them locked away on iOS. Apple sells an awful lot of iPhones of course, so perhaps its exec team don't need my business strategy advice, but the tech landscape is more cross-platform and service-driven than ever before. Take Apple TV Plus for example, which I subscribe to: Apple has thankfully pushed out an app for Google TV, but there's still no Android app (you can access it through Chrome on Android, but as with Apple Invites, it's not a brilliant experience). Surely an Android app would gain Apple more subscribers, without tempting too many iPhone owners to suddenly switch over to the rival platform? Then we have FaceTime: Available on Android, technically speaking, but you need to follow a link through a web browser to get connected. (Sound familiar?) Okay, it's not going to take you long to follow that link—but in terms of convenience, notification management, interacting with other apps, and so on, a native FaceTime app for Android would be a whole lot better. Apple Photos is another example of an app that works well on Apple devices and not very well anywhere else: It boasts nicely done features for sharing snaps and videos with family and friends, as long as none of those people have the temerity to invest in an Android phone. Google Photos, by comparison, is super-simple on any device. We know Apple is pushing its digital services as smartphone sales stagnate, but Android users aren't going to invest in an Apple TV+ or iCloud subscription if they have to go through Chrome to get at all the features on offer. Google has gone completely the other way: All its apps are available on iOS, and are usually more popular than the Apple alternatives. As a tech journalist who has to jump between devices and platforms all the time, one of the main reasons I mostly stick to Android when it comes to phones is that I can get at all of my apps everywhere. Only making a native Apple Invites app available for iOS isn't going to make me switch to the iPhone—but if there was a native Android app available, I might actually use it. View the full article

The U.S. labor market probably started 2025 the way it spent most of last year: generating decent, but unspectacular, job growth. When the Labor Department releases January employment numbers Friday, they’re likely to show that companies, government agencies, and nonprofits added 170,000 jobs last month, according to a survey of economists by the data firm FactSet. That would be a respectable performance but also a downshift from 2024, which averaged 186,000 new jobs a month, including a surge of 256,000 in December. The unemployment rate is expected to remain low at 4.1%. The first monthly jobs report of Donald Trump’s second presidency is likely to confirm that he inherited a solid economy, one in which consumers enjoy job security and rising wages that give them the confidence and financial wherewithal to spend freely. “The economy is kicking off 2025 in good shape,” said Bill Adams, chief economist at Comerica Bank. The future is cloudier. A federal judge on Thursday temporarily blocked President Donald Trump’s plan to push out federal workers by offering them financial incentives, yet a federal hiring freeze that Trump imposed January 20 is a “negative for employment growth,” Bradley Saunders, an economist at Capital Economics, wrote in a commentary last week. The freeze came after the Labor Department collected the January jobs numbers, so any impact would be revealed in upcoming employment data. Likewise, a cold snap that probably increased seasonal layoffs in the Midwest and Northeast occurred late in January and won’t register in government jobs data until the February numbers come out, Saunders wrote. Economists are also worried about Trump’s threat to wage a trade war against other countries. He’s already imposed a 10% tax on imports from China. Canada and Mexico—America’s two largest trading partners—remain in his crosshairs, though he gave them a 30-day reprieve from the 25% tariffs he was planning to sock them with on Tuesday, allowing time for negotiations. Trump says that America’s two neighbors and allies haven’t done enough to stem the flow of undocumented immigrants and fentanyl into the United States. Trump is also itching to slap tariffs on the European Union; pointing to America’s deficit in the trade of goods with the EU, which came to $236 billion last year, he says that Europe treats U.S. exporters unfairly. The tariffs, which are paid by U.S. importers who generally try to pass along the cost to customers, could rekindle inflation—which has fallen from the four-decade high it reached in mid-2022 but is still stuck above the Fed’s 2% target. If the tariffs push prices higher, the Fed may cancel or postpone the two interest-rate cuts it had forecast for this year. And that would be bad for economic growth and job creation. The job market has already cooled from the red-hot days of 2021–2023. American payrolls increased by 2.2 million last year, down from 3 million in 2023, 4.5 million in 2022, and a record 7.2 million in 2021 as the economy roared back from COVID-19 lockdowns. The Labor Department also reports that employers are posting fewer jobs. Monthly job openings have tumbled from a record 12.2 million in March 2022, to 7.6 million in December—still a decent number by historical standards. As the labor market cools, American workers are losing confidence in their ability to find better pay or working conditions by changing jobs. The number of people quitting has fallen from a record 4.5 million near the height of the hiring boom in April 2022, to December’s 3.2 million, which is below pre-pandemic levels. Still, layoffs remain below pre-pandemic levels, creating an unusual situation: If you are employed, you probably enjoy job security. If you’re looking for one, things have gotten tougher. The Labor Department is also expected to report annually released revisions Friday that will show job creation from April 2023 through March 2024 wasn’t as strong as originally reported. A preliminary version of the revisions, released in August, showed that 818,000 fewer jobs were created over those 12 months—lowering average monthly hiring during that span from 242,000 to 174,000. Because they are not final, the August estimates have not yet been added to the official government payroll numbers. The revisions out Friday will become official and part of the historic data. —Paul Wiseman, AP Economics Writer View the full article

With President Donald Trump's tariff threats turning into reality and the Federal Reserve likely to hold off on cutting rates, credit investors are continuing to bet on shorter-duration bonds. View the full article

British government orders US tech group to grant secret access to its customers’ accountsView the full article

We are less than two weeks away from the 95th anniversary of the discovery of Pluto, the ice-caked, rocky sphere orbiting around 3.7 billion miles from the sun. To mark the occasion, The Lowell Observatory in Flagstaff, Arizona, where Pluto was discovered, is hosting its sixth annual "I Heart Pluto" festival. But should they? Is Pluto even a planet? According to a recent YouGov poll, 35% of Americans think Pluto is not a planet. It's something else, according to them. But they are all wrong—kind of. To get to the bottom of Pluto's planet status, I tracked down planetary scientist Dr. Will Grundy—who you might recognize from academic papers like "Measurement of D/H and 13C/12C ratios in methane ice on Eris and Makemake: Evidence for internal activity,"— and asked him flat out: Pluto, planet or fraud? The case for Pluto's planet-nessAccording to Dr. Grundy, Pluto is a planet. "I use the word 'planet' to refer to it, and most of the planetary science community does too," Grundy said. "Pluto's got everything I like in a planet, in spades. It's got a satellite system. It's got atmosphere with interesting weather patterns. It's got very complicated seasonal cycles. It's got all kinds of active geology going on... it's got everything you want." So Pluto is a planet. Case closed. Well maybe not totally closed. The case against Pluto's planet-nessAccording to The International Astronomical Union, Pluto is not a planet. The IAU shook the world in 2006 when it took Pluto's status as a planet away. According to the IAU, to be a planet, you must do all of the following: Orbit the sun. Have enough mass for your own gravity to pull you into a nearly round shape. Have cleared the area around your orbit of other significant objects. Like my friend Dave, Pluto has only met two of these criteria. That third one is too much for Pluto. Therefore, the IAU says Pluto can't sit at the cool kids table with Venus and Saturn; its proper place is with bitch-ass dwarf planets like Quaoar, Sedna, and Orcus. Why Pluto's "planet" status is an issue Pluto's demotion was partially caused by us getting better at spotting planets (or "dwarf planets," if you prefer). In the early 2000s, astronomers identified Haumea, Eris, Makemake, and other balls that orbit our sun. They'd all have to be call "planets" if the older definition of the word was used. So the IAU punted. "They had a moment of a crisis of strength of will," Grundy said. "They freaked out because they were realizing that there was going to be a whole bunch of additional planets, and that just panicked them." So the cowards at the IAU came up with guidelines for what makes a planet a planet, based, seemingly, on the traditional planets we all know and love, and read about in astrology books. According to many scientists, this was a mistake. "They adopted a definition from folk culture in place of the scientific definition, and it's embarrassing for them to have done this," Grundy said. "They didn't want to have to be announcing a new planet every year and then have some expectation that, you know, school kids are gonna have to memorize 15 of them, and now three years later, it's 20 of them, and so on and so forth." According to Grundy, the more planets, the better. "Have you ever met a little kid that likes dinosaurs and is offended when they discover another one?" Grundy asked. Is Pluto actually two planets?How about this to blow your mind: Pluto is two planets. Boom! Shots fired. Pluto's largest moon, Charon, is almost half the size of Pluto. "I would consider Charon big enough to be a planet," Grundy said. "It has geology and all kinds of processes going on. What more could you ask for?" If it sounds like just stretching the definition of "planet" to mean whatever you want, that's how words work. The scientific community talks about planets more than anyone else, and they don't have a problem with it using the word in all kinds of ways, including in reference to Pluto. "If you listen to a talk on planetary geology, you'll hear the word used in a different way than if you go to a talk on the early evolution of the solar system," Grundy said. "It really just depends on your focus." Pluto doesn't care if it's a planet or notThe question of whether Pluto is a planet or not isn't really about the celestial body. It's about the way we label things, and the way the universe refuses to conform to human taxonomies. No matter what we call Pluto, it'll still be out there, doing its Pluto thing. "Textbook authors seem to always seek authority. They want a definitive answer, because they don't want to be wrong. But that's not really the way nature works. Nature is very messy and muddy," Grundy said. "We used to categorize whales with other fishes because they lived in the ocean. We don't do that anymore, because we know they're mammals, and we know the the phylogenetic origins. But why do we care more about phylogenetic origins than we care about location? The mindset evolves, and it doesn't evolve in everyone at the same rate and in the same direction." View the full article

A spa table plays a pivotal role in providing clients with a comfortable and relaxing environment. It is the centerpiece of your treatment room and can significantly impact the overall ambiance of your business. Often seen as the cornerstone of spa and wellness centers, a spa table plays a vital role in delivering a wide array of therapeutic services. At its core, the spa table is designed to provide comfort and support to clients while enabling therapists to perform treatments effectively. Typically, these tables come with plush padding and are upholstered with materials like leather or vinyl, which are not only comfortable but also easy to clean and maintain. Spa Table Uses Spa tables are a versatile item that many businesses can benefit from. Here are some examples: Massage Therapy: Providing a stable and comfortable surface for various types of massage treatments, including Swedish, deep tissue, and hot stone massage. Physical Therapy: Utilizing the table for rehabilitative and therapeutic exercises and treatments. Acupuncture: Offering a comfortable and supportive surface for clients during acupuncture sessions. Facials and Skincare Treatments: Serving as a comfortable platform for facial treatments, peels, and other skincare services. Reflexology: Offering a comfortable and suitably elevated surface for reflexology treatments that concentrate on the feet, hands, and ears. Aromatherapy Sessions: Utilizing the table as a comfortable space for clients to relax and receive aromatherapy treatments. Body Scrubs and Wraps: Offering a suitable surface for exfoliating treatments and body wraps, which often require clients to lie down. Reiki and Energy Work: Providing a calm and stable environment for energy healing sessions like Reiki. Chiropractic Adjustments: Using the table in a chiropractic setting for spinal adjustments and alignments. Mobile Spa Services: Utilizing portable spa tables for services conducted off-site, including events, home visits, or corporate wellness programs. Choosing a Spa Table Selecting the ideal spa table for your business involves considering various factors to meet the needs of both clients and therapists. With this in mind, we’ve compiled a list of important criteria to consider: Comfort and Padding (Importance Scale: 10/10) Criteria: Adequate cushioning, high-quality foam. Rationale: Ensures client comfort during treatments, enhancing their overall experience. Adjustability and Ergonomics (Importance Scale: 9/10) Criteria: Easily adjustable heights and sections, ergonomic design. Rationale: Allows therapists to work efficiently and comfortably, adaptable to various treatments. Size and Weight Capacity (Importance Scale: 8/10) Criteria: Appropriate length and width, strong weight-bearing capacity. Rationale: Accommodates clients of all sizes, ensuring safety and comfort. Durability and Material Quality (Importance Scale: 7/10) Criteria: Sturdy construction, high-quality materials. Rationale: Provides longevity and maintains a professional appearance. Ease of Maintenance (Importance Scale: 7/10) Criteria: Easy to clean and maintain, resistant to stains and spills. Rationale: Essential for hygiene and upkeep in a spa setting. Portability (Importance Scale: 5/10) Criteria: Lightweight design, ease of folding and transport for mobile therapists. Rationale: Offers flexibility for on-the-go services or space-saving solutions. Aesthetic Appeal (Importance Scale: 6/10) Criteria: Design and style that align with the spa’s ambiance. Rationale: Enhances the overall aesthetic and atmosphere of the spa. Additional Features (Importance Scale: 4/10) Criteria: Built-in heating systems, adjustable headrests, armrests. Rationale: Adds to client comfort and expands the range of services offered. Price and Value for Money (Importance Scale: 7/10) Criteria: Cost-effectiveness, warranty or guarantee options. Rationale: Ensures a wise investment without compromising on essential features. Safety Features (Importance Scale: 9/10) Criteria: Stable legs, secure locking mechanisms. Rationale: Prevents accidents and ensures client safety during treatments. By adhering to these criteria, we’ve selected spa tables that provide the best balance of comfort, functionality, and durability Spa Table: Our Recommendations for Small Businesses Saloniture Professional 4-Section Electric Lift Massage Table Premium-grade steel frame and legs for maximum durability 500 lbs. working weight capacity 4-3/4″ diameter wheel casters with locking mechanism for safe use on any floor surface 3″ high-density foam for optimal support and comfort Manual adjustable tilting backrest and leg rest operated by a pneumatic gas pump Adjustable headrest and face cradle outlets on both ends of the tabletop Matching semi-round bolster for extra customization and comfort Saloniture Professional 4-Section Electric Lift Massage Table Buy on Amazon Master Massage 30″ Del Ray Heated Massage Table Exclusive 3-inch three-layer Small Cell Foam System for optimal support and cushioning Oil and waterproof, CFC-free, abrasion-resistant upholstery for long-lasting durability Patented Ergonomic Dream Adjustable Face Cradle for maximum client comfort and support Patented ultra-strong Duo-Plane Hinge for stability and durability Impressive 1,500 lbs static weight support and 650 lbs working weight support Exclusive numbered leg adjustment holes for quick, easy, and accurate height adjustment Deluxe carry case with two accessory pockets for easy storage and transportation Master Massage 30″ Del Ray Heated Massage Table Buy on Amazon Luxton Home Premium Memory Foam Massage Table 5 cm thick foam, including 2 cm memory foam and 3 cm regular foam for optimal support Easy setup process Foldable and portable with a compact design and a carry-on bag Capable of holding up to 551 lbs Adjustable height with leg knobs for customization and client comfort Comes with a face hole, side pouch for accessories, headrest, and armrest Assembled dimensions: With headrest and armrest: 84.5″L x 36″W x 24.5″-35″H; Without headrest and armrest: 73.5″L x 28″W x 24.5″-35″H Luxton Home Premium Memory Foam Massage Table Buy on Amazon SKINACT Milo Electric Massage and Facial Table Triple motor electric adjustments for optimal comfort and ease of use Electric backrest adjustment: 0° flat to 58° incline Electric height adjustment: 26.6″ – 33.7″ Electric leg rest adjustment: flat to 25° arc Comes with removable face cradle, pillow, and armrests Exposed breather hole for face-down treatments Paper table holder included at the bottom of the leg rest SKINACT Milo Electric Massage and Facial Table Buy on Amazon Dir Beauty Electric All Purpose Treatment Table Material: High-density memory foam and high-grade faux leather Frame: Durable steel structure Dual Electro-Hydraulic Motor: Adjusts height and reclining backrest Manually Adjustable: Armrest and extendable leg rest Remotes: Hand and foot remote included Headrest: Breathing hole option, height pillow option, or flat surface option Removable Arms: Enhanced versatility Pre-Assembled: Ready to use out of the box Dir Beauty Electric All Purpose Treatment Table Buy on Amazon AmazonCommercial Portable Folding Massage Table with Carrying Case Material: Durable wood construction, cushioning foam, and smooth PVC leather Adjustable Height: Customizable for user comfort Easy Set-Up: No tools needed, legs automatically fall into place Accessories: Headrest, armrests, and hand pallet included Folding & Portable: Compact size with included carrying case Dimensions: 84.3 inches long with headrest?36.2 inches wide with armrests; adjustable 20 to 31.5 inches height AmazonCommercial Portable Folding Massage Table with Carrying Case Buy on Amazon SKINACT Santorini Electric Spa Treatment Tables Dimensions: 77.5″ L x 31.5″ W x 25″ H Adjustments: Electric backrest, leg rest, and height Drop-Down Armrests: Manual, air-gas pump assisted Base Dimensions: 59″ L x 22″ W Care Instructions: Wipe with a dry cloth SKINACT Santorini Electric Spa Treatment Tables Buy on Amazon Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Dimensions: 84″ L x 36.5″ W x 25.5″ H Material: Beech wood legs, composite board frame, soft cushion Removable Headrest & Armrest: Easily detachable for convenience Adjustable Height: 8 height options ranging from 25.5″ to 34″ Widely Usable: Suitable for various professional or personal settings Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Buy on Amazon SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Available colors: White, Sand, Grey, and Black Material: Polyurethane pleather Cushion thickness: 3.5″ Chair width without armrests: 23.5″ Max weight capacity: 385 lbs Product dimensions: 73.2″ L x 33.8″ W x 22.8 – 34.6″ H Base dimensions: 30″ W x 40″ L SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Buy on Amazon DIR 2 Motor Electrical Treatment Table High-density memory foam and high-grade faux leather for comfort and durability Steel frame structure ensures safe usage and durability during procedures Duo electro-hydraulic motor for height and reclining backrest adjustment Manual adjustment of armrests and extendable leg rest Both hand remote and foot remote included for convenience Headrest with breathing hole option, added height pillow option, or flat surfaced option Removable arms for increased versatility Arrives fully assembled DIR 2 Motor Electrical Treatment Table Buy on Amazon Additional Accessories to Enhance Your Spa Table Experience To enhance your clients’ experience and support a range of treatments, think about adding extra accessories to your spa setup. Bolsters and cushions Bolsters and cushions offer added support and comfort during treatments. They come in various shapes and sizes, allowing for customization to suit individual client needs. These accessories can help maintain proper spinal alignment, alleviate pressure points, and improve overall comfort. Heating pads and blankets Heating pads and blankets add a touch of luxury to your spa services, particularly during the colder months or for clients who are prone to feeling cold. Additionally, they can be utilized for certain treatments that necessitate heat application. Opt for heating accessories that offer adjustable temperature settings and safety features to guarantee the comfort and safety of your clients. Protective covers and sheets Protective covers and fitted sheets are essential for maintaining hygiene and prolonging the lifespan of your spa table’s upholstery. Opt for water-resistant and stain-resistant materials that are easy to clean and sanitize between clients. Additionally, consider investing in comfortable and visually appealing linens to enhance the overall aesthetic of your treatment room. Storage and organization solutions Organize your spa accessories and tools efficiently by investing in practical storage solutions. This not only maintains a clutter-free environment but also ensures easy access to essential items during treatments. Choose storage options that complement your spa table’s design and blend seamlessly with your treatment room’s décor. Frequently Asked Questions We’ve compiled answers to some common questions related to spa tables to provide further guidance in your search for the perfect table. How do I determine the ideal size and weight capacity for my spa table? Consider the average size and weight of your clientele, as well as the available space in your treatment room. Choose a table that accommodates a wide range of body types while leaving enough room for the therapist to move around comfortably. Look for a table with a higher weight capacity to cater to clients of varying weights and ensure stability. What materials should I look for in a high-quality spa table? For the frame, seek sturdy materials such as hardwood or aluminum. Upholstery should be made from water-resistant, stain-resistant, and easy-to-clean materials like vinyl or polyurethane. Padding should be made from high-density foam for optimal client comfort and support. How important is adjustability and functionality in a spa table? Adjustability and functionality are essential in spa and massage tables, as they allow you to cater to different client needs and perform various treatments. Tables with adjustable heights, backrests, leg rests, and armrests provide a customized experience for each client and accommodate different treatment techniques. Furthermore, hydraulic or electric spa tables offer effortless height adjustment, which can enhance the overall treatment experience for both clients and therapists. Should I invest in a portable or stationary spa table? The choice between portable and stationary spa tables or massage tables is influenced by your business requirements. If you need a table that is easy to transport between different locations or can be stored away when not in use, a portable table would be the best option. However, make sure that the ease of portability does not sacrifice durability and stability. Conversely, if you have a fixed treatment space and do not need to move the table often, a stationary table may provide greater stability and durability. What are some common mistakes to avoid when purchasing a spa/massage table? Some common mistakes to avoid include: Focusing on cost rather than quality: Although it’s important to stick to your budget, investing in a high-quality table can offer long-term advantages, including enhanced durability, improved client satisfaction, and increased safety. Overlooking adjustability and functionality: Choose a table with versatile features to cater to various treatments and client preferences. Ignoring weight capacity and stability: Opt for a table with a higher weight capacity to ensure stability and safety during treatments. Failing to consider available space: Select a table that fits comfortably within your treatment room, allowing for adequate maneuverability. Neglecting care and maintenance: Proper maintenance is crucial for prolonging the lifespan of your spa table and maintaining a hygienic environment. YOU MIGHT ALSO LIKE: The Best Computer Soundbar for Your PC or Mac Shampoo Bowl and Chair Choices for Your Business Salon Hair Dryer Choices for Your Business Pedicure Chair Options for Your Business Image: Amazon This article, "Spa Tables: Unbeatable Comfort with Our Top Selections" was first published on Small Business Trends View the full article

A spa table plays a pivotal role in providing clients with a comfortable and relaxing environment. It is the centerpiece of your treatment room and can significantly impact the overall ambiance of your business. Often seen as the cornerstone of spa and wellness centers, a spa table plays a vital role in delivering a wide array of therapeutic services. At its core, the spa table is designed to provide comfort and support to clients while enabling therapists to perform treatments effectively. Typically, these tables come with plush padding and are upholstered with materials like leather or vinyl, which are not only comfortable but also easy to clean and maintain. Spa Table Uses Spa tables are a versatile item that many businesses can benefit from. Here are some examples: Massage Therapy: Providing a stable and comfortable surface for various types of massage treatments, including Swedish, deep tissue, and hot stone massage. Physical Therapy: Utilizing the table for rehabilitative and therapeutic exercises and treatments. Acupuncture: Offering a comfortable and supportive surface for clients during acupuncture sessions. Facials and Skincare Treatments: Serving as a comfortable platform for facial treatments, peels, and other skincare services. Reflexology: Offering a comfortable and suitably elevated surface for reflexology treatments that concentrate on the feet, hands, and ears. Aromatherapy Sessions: Utilizing the table as a comfortable space for clients to relax and receive aromatherapy treatments. Body Scrubs and Wraps: Offering a suitable surface for exfoliating treatments and body wraps, which often require clients to lie down. Reiki and Energy Work: Providing a calm and stable environment for energy healing sessions like Reiki. Chiropractic Adjustments: Using the table in a chiropractic setting for spinal adjustments and alignments. Mobile Spa Services: Utilizing portable spa tables for services conducted off-site, including events, home visits, or corporate wellness programs. Choosing a Spa Table Selecting the ideal spa table for your business involves considering various factors to meet the needs of both clients and therapists. With this in mind, we’ve compiled a list of important criteria to consider: Comfort and Padding (Importance Scale: 10/10) Criteria: Adequate cushioning, high-quality foam. Rationale: Ensures client comfort during treatments, enhancing their overall experience. Adjustability and Ergonomics (Importance Scale: 9/10) Criteria: Easily adjustable heights and sections, ergonomic design. Rationale: Allows therapists to work efficiently and comfortably, adaptable to various treatments. Size and Weight Capacity (Importance Scale: 8/10) Criteria: Appropriate length and width, strong weight-bearing capacity. Rationale: Accommodates clients of all sizes, ensuring safety and comfort. Durability and Material Quality (Importance Scale: 7/10) Criteria: Sturdy construction, high-quality materials. Rationale: Provides longevity and maintains a professional appearance. Ease of Maintenance (Importance Scale: 7/10) Criteria: Easy to clean and maintain, resistant to stains and spills. Rationale: Essential for hygiene and upkeep in a spa setting. Portability (Importance Scale: 5/10) Criteria: Lightweight design, ease of folding and transport for mobile therapists. Rationale: Offers flexibility for on-the-go services or space-saving solutions. Aesthetic Appeal (Importance Scale: 6/10) Criteria: Design and style that align with the spa’s ambiance. Rationale: Enhances the overall aesthetic and atmosphere of the spa. Additional Features (Importance Scale: 4/10) Criteria: Built-in heating systems, adjustable headrests, armrests. Rationale: Adds to client comfort and expands the range of services offered. Price and Value for Money (Importance Scale: 7/10) Criteria: Cost-effectiveness, warranty or guarantee options. Rationale: Ensures a wise investment without compromising on essential features. Safety Features (Importance Scale: 9/10) Criteria: Stable legs, secure locking mechanisms. Rationale: Prevents accidents and ensures client safety during treatments. By adhering to these criteria, we’ve selected spa tables that provide the best balance of comfort, functionality, and durability Spa Table: Our Recommendations for Small Businesses Saloniture Professional 4-Section Electric Lift Massage Table Premium-grade steel frame and legs for maximum durability 500 lbs. working weight capacity 4-3/4″ diameter wheel casters with locking mechanism for safe use on any floor surface 3″ high-density foam for optimal support and comfort Manual adjustable tilting backrest and leg rest operated by a pneumatic gas pump Adjustable headrest and face cradle outlets on both ends of the tabletop Matching semi-round bolster for extra customization and comfort Saloniture Professional 4-Section Electric Lift Massage Table Buy on Amazon Master Massage 30″ Del Ray Heated Massage Table Exclusive 3-inch three-layer Small Cell Foam System for optimal support and cushioning Oil and waterproof, CFC-free, abrasion-resistant upholstery for long-lasting durability Patented Ergonomic Dream Adjustable Face Cradle for maximum client comfort and support Patented ultra-strong Duo-Plane Hinge for stability and durability Impressive 1,500 lbs static weight support and 650 lbs working weight support Exclusive numbered leg adjustment holes for quick, easy, and accurate height adjustment Deluxe carry case with two accessory pockets for easy storage and transportation Master Massage 30″ Del Ray Heated Massage Table Buy on Amazon Luxton Home Premium Memory Foam Massage Table 5 cm thick foam, including 2 cm memory foam and 3 cm regular foam for optimal support Easy setup process Foldable and portable with a compact design and a carry-on bag Capable of holding up to 551 lbs Adjustable height with leg knobs for customization and client comfort Comes with a face hole, side pouch for accessories, headrest, and armrest Assembled dimensions: With headrest and armrest: 84.5″L x 36″W x 24.5″-35″H; Without headrest and armrest: 73.5″L x 28″W x 24.5″-35″H Luxton Home Premium Memory Foam Massage Table Buy on Amazon SKINACT Milo Electric Massage and Facial Table Triple motor electric adjustments for optimal comfort and ease of use Electric backrest adjustment: 0° flat to 58° incline Electric height adjustment: 26.6″ – 33.7″ Electric leg rest adjustment: flat to 25° arc Comes with removable face cradle, pillow, and armrests Exposed breather hole for face-down treatments Paper table holder included at the bottom of the leg rest SKINACT Milo Electric Massage and Facial Table Buy on Amazon Dir Beauty Electric All Purpose Treatment Table Material: High-density memory foam and high-grade faux leather Frame: Durable steel structure Dual Electro-Hydraulic Motor: Adjusts height and reclining backrest Manually Adjustable: Armrest and extendable leg rest Remotes: Hand and foot remote included Headrest: Breathing hole option, height pillow option, or flat surface option Removable Arms: Enhanced versatility Pre-Assembled: Ready to use out of the box Dir Beauty Electric All Purpose Treatment Table Buy on Amazon AmazonCommercial Portable Folding Massage Table with Carrying Case Material: Durable wood construction, cushioning foam, and smooth PVC leather Adjustable Height: Customizable for user comfort Easy Set-Up: No tools needed, legs automatically fall into place Accessories: Headrest, armrests, and hand pallet included Folding & Portable: Compact size with included carrying case Dimensions: 84.3 inches long with headrest?36.2 inches wide with armrests; adjustable 20 to 31.5 inches height AmazonCommercial Portable Folding Massage Table with Carrying Case Buy on Amazon SKINACT Santorini Electric Spa Treatment Tables Dimensions: 77.5″ L x 31.5″ W x 25″ H Adjustments: Electric backrest, leg rest, and height Drop-Down Armrests: Manual, air-gas pump assisted Base Dimensions: 59″ L x 22″ W Care Instructions: Wipe with a dry cloth SKINACT Santorini Electric Spa Treatment Tables Buy on Amazon Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Dimensions: 84″ L x 36.5″ W x 25.5″ H Material: Beech wood legs, composite board frame, soft cushion Removable Headrest & Armrest: Easily detachable for convenience Adjustable Height: 8 height options ranging from 25.5″ to 34″ Widely Usable: Suitable for various professional or personal settings Yaheetech 28“ Wide Wood Massage Table with Rolling Stool Buy on Amazon SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Available colors: White, Sand, Grey, and Black Material: Polyurethane pleather Cushion thickness: 3.5″ Chair width without armrests: 23.5″ Max weight capacity: 385 lbs Product dimensions: 73.2″ L x 33.8″ W x 22.8 – 34.6″ H Base dimensions: 30″ W x 40″ L SOURCE ONE BEAUTY Radi+ Fully Electric Treatment Chair Buy on Amazon DIR 2 Motor Electrical Treatment Table High-density memory foam and high-grade faux leather for comfort and durability Steel frame structure ensures safe usage and durability during procedures Duo electro-hydraulic motor for height and reclining backrest adjustment Manual adjustment of armrests and extendable leg rest Both hand remote and foot remote included for convenience Headrest with breathing hole option, added height pillow option, or flat surfaced option Removable arms for increased versatility Arrives fully assembled DIR 2 Motor Electrical Treatment Table Buy on Amazon Additional Accessories to Enhance Your Spa Table Experience To enhance your clients’ experience and support a range of treatments, think about adding extra accessories to your spa setup. Bolsters and cushions Bolsters and cushions offer added support and comfort during treatments. They come in various shapes and sizes, allowing for customization to suit individual client needs. These accessories can help maintain proper spinal alignment, alleviate pressure points, and improve overall comfort. Heating pads and blankets Heating pads and blankets add a touch of luxury to your spa services, particularly during the colder months or for clients who are prone to feeling cold. Additionally, they can be utilized for certain treatments that necessitate heat application. Opt for heating accessories that offer adjustable temperature settings and safety features to guarantee the comfort and safety of your clients. Protective covers and sheets Protective covers and fitted sheets are essential for maintaining hygiene and prolonging the lifespan of your spa table’s upholstery. Opt for water-resistant and stain-resistant materials that are easy to clean and sanitize between clients. Additionally, consider investing in comfortable and visually appealing linens to enhance the overall aesthetic of your treatment room. Storage and organization solutions Organize your spa accessories and tools efficiently by investing in practical storage solutions. This not only maintains a clutter-free environment but also ensures easy access to essential items during treatments. Choose storage options that complement your spa table’s design and blend seamlessly with your treatment room’s décor. Frequently Asked Questions We’ve compiled answers to some common questions related to spa tables to provide further guidance in your search for the perfect table. How do I determine the ideal size and weight capacity for my spa table? Consider the average size and weight of your clientele, as well as the available space in your treatment room. Choose a table that accommodates a wide range of body types while leaving enough room for the therapist to move around comfortably. Look for a table with a higher weight capacity to cater to clients of varying weights and ensure stability. What materials should I look for in a high-quality spa table? For the frame, seek sturdy materials such as hardwood or aluminum. Upholstery should be made from water-resistant, stain-resistant, and easy-to-clean materials like vinyl or polyurethane. Padding should be made from high-density foam for optimal client comfort and support. How important is adjustability and functionality in a spa table? Adjustability and functionality are essential in spa and massage tables, as they allow you to cater to different client needs and perform various treatments. Tables with adjustable heights, backrests, leg rests, and armrests provide a customized experience for each client and accommodate different treatment techniques. Furthermore, hydraulic or electric spa tables offer effortless height adjustment, which can enhance the overall treatment experience for both clients and therapists. Should I invest in a portable or stationary spa table? The choice between portable and stationary spa tables or massage tables is influenced by your business requirements. If you need a table that is easy to transport between different locations or can be stored away when not in use, a portable table would be the best option. However, make sure that the ease of portability does not sacrifice durability and stability. Conversely, if you have a fixed treatment space and do not need to move the table often, a stationary table may provide greater stability and durability. What are some common mistakes to avoid when purchasing a spa/massage table? Some common mistakes to avoid include: Focusing on cost rather than quality: Although it’s important to stick to your budget, investing in a high-quality table can offer long-term advantages, including enhanced durability, improved client satisfaction, and increased safety. Overlooking adjustability and functionality: Choose a table with versatile features to cater to various treatments and client preferences. Ignoring weight capacity and stability: Opt for a table with a higher weight capacity to ensure stability and safety during treatments. Failing to consider available space: Select a table that fits comfortably within your treatment room, allowing for adequate maneuverability. Neglecting care and maintenance: Proper maintenance is crucial for prolonging the lifespan of your spa table and maintaining a hygienic environment. YOU MIGHT ALSO LIKE: The Best Computer Soundbar for Your PC or Mac Shampoo Bowl and Chair Choices for Your Business Salon Hair Dryer Choices for Your Business Pedicure Chair Options for Your Business Image: Amazon This article, "Spa Tables: Unbeatable Comfort with Our Top Selections" was first published on Small Business Trends View the full article

The Consumer Financial Protection Bureau, now led by Treasury Secretary Scott Bessent, agreed to temporarily halt enforcement and litigation over its medical debt rule Thursday, handing the banking industry an immediate reprieve. View the full article

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the earnings call, News Corp Chief Financial Officer Lavanya Chandrashekar was more specific, blaming “industry headwinds on search algorithms.” Yes, that means Google search algorithm updates. The drop. Glenn Gabe, SEO consultant at G-Squared Interactive, shared a screenshot showing the massive visibility drop on X: Why we care. Not all websites are losing Google traffic, but many are and have been over the past couple of years following multiple helpful content and core updates (and others). Another News Corp. publisher, the New York Post, also lost 27% of its traffic during the same time period. Although HubSpot’s traffic collapse was much discussed, HubSpot isn’t the only site struggling with traffic loss. What the Sun is saying. A Sun spokesperson told Press Gazette they are less concerned about traffic metrics: “After an extended period of significant growth, we have been impacted by the volatility of the referrer platforms like everyone else, especially in the US. “But … we are focused on growing deeper engagement with our readers and less concerned about pure reach metrics like global UVs.” So what metric does the legacy media brand care about “more than anything now”? YouTube watch time. View the full article

OpenAI is scouring the U.S. for sites to build a network of huge data centers to power its artificial intelligence technology, expanding beyond a flagship Texas location and looking across 16 states to accelerate the Stargate project championed by President Donald Trump. The maker of ChatGPT put out a request for proposals for land, electricity, engineers and architects and began visiting locations in Oregon, Pennsylvania, and Wisconsin this week. Trump touted Stargate, a newly formed joint venture between OpenAI, Oracle and Softbank, shortly after returning to the White House last month. The partnership said it is investing $100 billion—and eventually up to $500 billion—to build large-scale data centers and the energy generation needed to further AI development. Trump called the project a “resounding declaration of confidence in America’s potential” under his new administration, though the first project in Abilene, Texas, has been under construction for months. Elon Musk, a Trump adviser and fierce rival of OpenAI who is in a legal fight with the company and its CEO Sam Altman, has publicly questioned the value of Stargate’s investments. After Trump’s announcement, a number of states reached out to OpenAI about welcoming additional data centers, Chris Lehane, OpenAI’s vice president of global affairs, told reporters Thursday. The company’s request for proposals calls for sites with “proximity to necessary infrastructure including power and water.” AI uses vast amounts of energy, much of which comes from burning fossil fuels, which causes climate change. Data centers also typically draw in large amounts of water for cooling. Some tech giants have started financing nuclear power to plug into their data centers. OpenAI’s proposal makes no mention of whether it intends to prioritize renewable energy sources such as wind or solar to power the data centers. But it says electricity providers should have a plan to manage carbon emissions and water usage. “There’s some sites we’re looking at where we want to help be part of the process that brings new power to that site, either from new gas deployment or other means,” said Keith Heyde, who directs OpenAI’s infrastructure strategy. The first Texas project is in a region Abilene Mayor Weldon Hurt has described to The Associated Press as rich in multiple energy sources, including wind, solar and gas. Also describing it that way is the company that began building the AI data center campus there in June—the same two “big, beautiful buildings” that Altman showed off in a recent drone video posted on social media. Crusoe CEO Chase Lochmiller said that wind power is central to the project his company is building, though it will also have a gas-fired generator for backup power. “We try to build data centers in locations where we can access low-cost, clean and abundant energy resources,” Lochmiller said. “West Texas really fits that mold where it’s one of the most consistently windy and sunny places in the United States.” Lochmiller said he expects the Trump administration, despite the president’s opposition to wind farms, to be pragmatic in supporting wind-powered data centers when it is “actually the cheapest way to access energy.” Data centers consumed about 4.4% of all U.S. electricity in 2023 and that’s expected to increase to 6.7% to 12% of total U.S. electricity by 2028, according to the Lawrence Berkeley National Laboratory. The other states where OpenAI is actively looking include Arizona, California, Florida, Louisiana, Maryland, Nevada, New York, Ohio, Utah, Virginia, Washington, and West Virginia. Heyde said the company only plans to build “somewhere between five to 10” campuses in total, depending on how large each one is. OpenAI previously relied on business partner Microsoft for its computing needs. But the two companies recently amended their partnership to enable OpenAI to pursue data center development on its own. —- Associated Press writer Jamey Keaten contributed to this report. —- The Associated Press and OpenAI have a licensing and technology agreement that allows OpenAI access to part of AP’s text archives. —Matt O’Brien, AP Technology Writer View the full article

Spotting one or two of the planets in our solar system is well worth a good skywatch, but seeing (almost) all of them in a line at once is a highlight for celestial observers this month. Here's how to view February's planet parade. What is a "planet parade?""Planet parade" isn't a technical astronomy term, but it is used to describe a phenomenon visible from Earth in which several planets—thanks to their position in orbit around the sun—appear to line up with each other. Colloquially, it is sometimes used interchangeably with "planetary alignment," though that phrase can have several meanings. While two or three planets aligning is fairly common, parades of four or five (or more) occur less frequently. Planetary alignments typically last for several weeks, though visibility varies over that time as the planets continue their orbits. The current parade actually began in late January and will last until late February. When, where, and how to see the planets in alignment this FebruaryMedia coverage of the February 2025 parade varies on the exact details, but we know for sure that Mars, Venus, Jupiter, and Saturn can be seen together—visible to the naked eye—throughout this month. Uranus and Neptune are also joining the parade but require a telescope or very good binoculars to observe. Mercury will make an appearance on Feb. 24 when in conjunction with Saturn—according to Space.com's coverage, you may be able to spot both on the west-southwest horizon if you have a clear sky and binoculars. However, NASA says you shouldn't get your hopes up, as both planets may be too low and dim at that point to see. The parade will be visible across North America and the best time to catch it is in the first few hours after dusk: between about 8:30 pm and midnight local time, after which several of the planets will drop below the horizon. Note that Saturn will begin to fall out of view around mid-month, with minimal visibility after sunset. As with any celestial viewing, ideal conditions include a clear, dark sky with minimal light pollution or cloud cover. If you want to catch Uranus and/or Neptune, bring along a telescope with at least 50x magnification for the former and 150x magnification for the latter. Finally, if you need some help finding and identifying the planets, try an astronomy app like Star Walk 2 or Stellarium. View the full article

Here is a recap of what happened in the search forums today...View the full article

Volkswagen-backed Scout Motors is making a massive bet in the electric SUV market with a carefully cultivated experience that will allow some customers to buy the company’s vehicle in minutes on an app and then use it to handle everything after from repairs to updates and upgrades. But without some help from lawmakers, that will be impossible in South Carolina, where the company is pouring billions into its new auto plant and a Scout Motors experience like BMW’s test track in Greer. In a world where almost everything can be bought online, automobiles remain an exception. Supporters of the dealership model say the experience allows buyers to compare prices across several businesses. Unlike a pair of pants, where color, style and size are about the only concerns, buying a car involves financing, state registration, taxes, regulations—and often a test drive. South Carolina is one of about two dozen states that ban manufacturers from selling vehicles directly to consumers and instead require all new autos be purchased through a dealer. Scout would like to see that practice changed nationwide for all EV makers and figured it could start in its new backyard. South Carolina also bans manufacturers from owning their own service centers, which means anyone who wants to own a Scout SUV must travel to another state to have it repaired or serviced. People who back the dealership structure said online sales could lead to carmakers raising their own prices with less competition. The dealership structure requires local business owners to back what they sell and assure buyers get quality service on their vehicles. Auto dealers often have close ties to their communities and cities could lose one of their biggest businesses and heftiest taxpayers. “If for some reason the car is a lemon or the job isn’t getting done, they are the folks who live there, who pay their taxes and send their kids to school,” said Republican Sen. Larry Grooms, who runs the Senate Transportation Committee where any bill changing the rules would likely end up. Scout is determined to get the law changed to help them as well as other EV makers like Tesla and Rivian. They have gone on a media blitz that includes stories in local outlets. They are also trying to secure support in a Republican-dominated state with an argument that consumers should be free to buy whatever they wish directly, without a middleman. Scout also is armed with a 2000 Attorney General’s Office opinion on the bill which would weeks later would become law and serve as the most recent major overhaul to South Carolina’s laws on new car buying. “If a manufacturer cannot sell his own product, but must constitutionally pass that product through a ‘middle man,’ then our understanding of the free market system is way off base. The Internet is a worldwide web for trade, not a local instrument for protectionism,” wrote then-Republican state Attorney General Charlie Condon in the opinion, which is not binding and an educated guess on what a judge might do if someone sued over the law. Scout officials say using a dealership-only business model would make the vehicles aimed at the under-$60,000 market too expensive and complicate what the company wants to be a seamless experience, from start to finish. Gov. Henry McMaster touts the Scout plant in Blythewood as one of his biggest economic development scores The Republican has been to both the February 2024 groundbreaking of the massive facility and this month’s ceremony to mark work starting on a new $150 million interstate interchange the state is paying for to help get workers, parts and new SUVs in and out. McMaster recently said he wants to protect dealers, but wants to let Scout sell directly, too. “Over the last few years with the Internet and Amazon and all the others customers are looking for their freedom and that ability to order things direct without a middleman,” McMaster said. Scout is trying to find a niche in a growing but uncertain U.S. electric vehicle market. President Donald Trump’s election could threaten the industry, both through ending tax credits and tariffs that could raise prices. The original Scout Motors made gasoline-powered vehicles for about 20 years when it was owned by International Harvester. Production ended in 1980, but their shape and features continue to influence modern SUVs. Scouts have had a niche fanbase of collectors ever since. The new Scout Motors is trying to tap into a mix of nostalgia and technology. Key to Scout’s success will be its app, Scout Vice President of Growth Cody Thacker said. He envisions a Scout buyer scrolling through types and colors, performance and comfort options and hundreds of other choices. Financing, titling, and paperwork would all be handled in minutes instead of the hours it takes at dealerships. That custom SUV could then be delivered to the buyer’s door. “You see the point of contention and the huge opportunity,” Thacker said. Scout’s plant in Blythewood, about 20 miles (32 kilometers) north of Columbia, is expected to open in 2027 and employ up to 4,000 people if the company can hit its goal of making and selling 200,000 vehicles per year. Scout also wants to build by its plant a center where people could test drive vehicles on a company-owned track and take tours. For it to work, the company wants to be able to sell someone a vehicle after they zoom around the site, Thacker said. South Carolina agreed in 2023 to give Scout more than $1 billion in incentives to land the plant. At the time, the dealership law wasn’t on their radar. It came up as executives started looking at their business model, Thacker said. The company doesn’t regret choosing South Carolina and still believes it gave them the best workforce, economic climate and infrastructure. And it will move forward if the law isn’t changed selling its vehicles through other states where it can get national licenses sending the money and tax benefits out of the state, Thacker said. —Jeffrey Collins, Associated Press View the full article

UK’s growth problems pose long-term challenges for chancellorView the full article

The Kansas City Chiefs and the Philadelphia Eagles will face off in Super Bowl LIX this Sunday, Feb. 9, 2025. This year, the game is being broadcast by Fox with a pregame show starting at 2 p.m. ET and game coverage at 6 p.m. ET. But who cares about all that? We’re here to prepare for the real game that will be taking place on Feb. 9—aka whatever shenanigans you and your friends get into during your Super Bowl party. Before we dive into the best drinking games for Super Bowl Sunday, let me be clear: Any game can be a drinking game, but not every game has to be a drinking game. You can take any of the gameplay below and assign “penalties” that don’t involve drinking alcohol. Now, let the games begin. Drink every time [blank] happensThis game has a simple premise, with plenty of room for originality: Take a drink every time [blank] happens. The key is to create a solid list beforehand. You can assign different rules for different items, like “take a sip,” “finish your drink,” or “eat a hot wing.” The penalties (or rewards) are up to you, depending on how likely or momentous the list item is. Here are some ideas to get your list started, and feel free to add your own: Your team scores. A player points victoriously at the sky. There’s a penalty. Someone yells at the ref (on screen or off). The camera pans to a player’s baby. Everyone at your party goes “aw” at the player’s baby. An animal speaks in a commercial. A baby speaks in a commercial. A baby animal speaks in a commercial. An animal and a baby have a conversation in a commercial. Someone at your party says “sports ball,” or any cliché from this list. “I watch for the commercials!” BingoFinally, a drinking game for every Super Bowl party attendee who claims “I just watch for the commercials,” or “The ads are my favorite part!” Print out or quickly sketch some blank bingo cards and fill them in with Super Bowl ad-themed squares. These could be the names of big companies you expect to see ads for, or features of ads themselves, e.g. overly patriotic cars, overly erotic perfumes, and overly unhinged Mountain Dew fever dreams. As always, the first person to get BINGO wins. Oh, and don’t forget to drink every time you fill in a square. Halftime show show-downTake a break from the game on screen with a physical party game. Note: You can play these at any point, not just during the actual halftime show. I mean, at that point, you’ll probably have your eyes glued to Kendrick Lamar and SZA. Some ideas for party games: Flip cup. Just like college, right? Divide your players into Chiefs and Eagles to make sure the stakes stay high. Paper football. Remember how you used to pass the time in math class, flicking folded-up paper “footballs” to your friend’s desk? If you were a more attentive student than me, here’s a refresh on how to make and play paper football. Squares. Set up a grid of 10 squares and let everyone who’s playing pick an equal amount of squares. Then, assign a team to the columns and a team to the rows and randomly assign numbers 0-9 to each column and row. At the end of each quarter, the winner (aka drinker!) is selected by using the last number of each team’s score to see where they intersect. Most likely to...We hinted at this above in the “drink every time [blank happens]” list. If you’re hosting a party with a good group of friends, test your knowledge of each other in a game of “most likely to...” Who will pay the least attention to the game? Who will have the most outrageous outbursts? Who will bring up how much they miss Jennifer Lopez and Shakira’s iconic 2020 halftime show? Write all your questions and predictions down beforehand, and then have fun deliberating who got the most right at the end of the party. Touchdown-the-hatchSince it can take some time for each team to score a touchdown, this game is perfect for anyone worried about pacing themselves or getting too tipsy before the game finishes. The game is simple: When someone scores a touchdown, you have to finish your drink. Down the hatch! If you don’t want to drink a full cup for this game, you can switch it to taking a shot of your favorite liquor at every touchdown. Speaking of taking shots... Take a shot when...This game is nearly identical to the “drink every time” game above, but adjusted for shots, so it’s for those trying to party a little harder. The idea is to make a list of shot-worthy occurrences—like “a coach yells at a referee” or “something goes wrong during the halftime show”—and then take a shot whenever they happen. If the promise of regular shots isn’t enough for you, we have another twist for you: The “1, 2, 3" rule. The first time something from your shot list happens, you take one shot. The second time it occurs, take two. The third, three...and then hopefully you don’t push your health and safety past that point. On the other hand, you can always choose to sip instead of taking a full shot. Again, none of these party games have to involve alcohol. But they definitely can if you want them to. Super Bowl LVIX is on Sunday, Feb. 9, 2025. Kickoff is scheduled for 6:30 p.m. ET/3:30 p.m. PT. Here's how you can stream it even if you don't have cable. View the full article

Microsoft Excel is not only a widely used and versatile software but also the standard application for spreadsheets. Proficiency in Excel is essential for business professionals. Numerous online Excel courses are available to help you acquire the skills necessary to maximize your use of Excel for your business needs. Why You Should Take an Excel Course Microsoft Excel is an industry-standard spreadsheet program, and it continually adds different features and functions. Learning how to use Excel and keeping up with the new features is important. Here is why you should take a course: Increased efficiency and productivity Reporting Made Easier Perform complex calculations Updating your skillset Increased efficiency and productivity: By taking courses, you will be able to store, organize, and deal with a large amount of data in a short period. Online courses also help you and your company get adjusted to MS Excel’s inventory and sales templates. Reporting made easier: A beginner online Excel course can teach you how to produce reports. The reports may vary in form, but the courses will cover everything, including generating a graphic report using different types of charts, tables, and other formats. Perform complex calculations: Excel can accommodate over a million rows and more than 16 thousand columns, allowing you to store a vast amount of data in a single sheet. These Excel courses teach you how to effectively manage this extensive data. You will learn to perform calculations using Excel formulas and functions or by creating your own formulas. Updating your skillset: This program is ever-growing, with each new version of Excel and update of the software, it adds new features, a set of new formulas, and more. These online courses guide you to update your Excel knowledge through every change that comes with all the new versions and updates. READ MORE: Where Can You Find the Best Excel Templates for Business? Which Udemy Course is Best for Excel? Microsoft Excel – Excel from Beginner to Advanced: is a comprehensive course for all versions from Excel 2010 to Excel 365, suitable for all skill levels. You will explore the basics of Excel, including common functions, and learn how to create a dynamic report using tools like PivotTables. This Excel course offers 21 hours of content, along with progress tests and 6 projects. Best Microsoft Excel Courses for Beginners There are several different course options for learning Microsoft Excel. Excel training is offered for different entry levels: beginner, intermediate, and expert. The following are the top three selected online Excel classes. Microsoft Excel for Beginners This Excel course is designed to teach you essentials such as creating and saving a workbook, navigating, and personalizing your workbook. It also demonstrates basic formulas and formats on both computers and touchscreen devices. Microsoft Excel 2016 for beginners further covers entering and editing data, categorizing, color coding, and sharing your spreadsheet. Basic Excel for Basic Bookkeeping and Accounting Basic Excel for Basic Bookkeeping and Accounting course begins with data entry and deletion, adding and deleting columns and rows, as well as formatting text and cells. Specifically designed for Excel 2013, this online Excel class covers bookkeeping fundamentals, including the creation of daybooks such as purchase and purchase return daybooks. Additionally, you will begin working with data by organizing, sorting, and analyzing it. Excel Essentials for the Real World All the new features of Excel are briefly discussed in this Excel course. Excel Essentials for the Real World, starting with inputting data and navigation, expands into organizing bulk data and using formulas. Adding comments and notes to cells, important shortcuts, extracting answers from your data, creating Excel reports, and turning data into charts and graphics are some of the topics explained in the course. Best Courses for Advanced Excel Training Once you have become comfortable with the basics, the next step is to master Microsoft Excel. There are numerous advanced Excel courses available online. From these options, we have chosen a few that will help you develop advanced Excel skills. Advanced Microsoft Data Visualization Excel Course In this advanced Excel course, you will explore over 20 types of charts and graphs, along with advanced tools like automated dashboards. Advanced Microsoft Data Visualization Excel Course offers insights into value-based chart formatting, 12 advanced Excel demonstrations, and scroll and zoom capabilities. Tailored for users of Excel 2016 and the most current versions, this online Excel course includes more than 10 Excel projects. Excel Shortcuts, Excel Tips, Excel Tricks – Excel Skills! This Excel course begins with advanced data entry and data validation and then delves into quick analysis and camera tools. It covers topics such as creating pivot tables with charts, utilizing the auto filter, Livestream recording, and merging cell contents. Additionally, Excel Shortcuts, Excel Tips, and Excel Tricks showcase the use of functions, professional formula creation, advanced shortcuts, and strategies for sharing and merging workbooks. The Microsoft Excel Course: Advanced Excel Training The Microsoft Excel Course: Advanced Excel Training deals with advanced excel formatting, functions, and Excel modeling. In under 6 hours, this Excel course will advance your usage of shortcuts, navigation tools, and professional functions. In the same manner, it will delve into financial modeling and financial functions to forecast balance sheet and income statement financials. Best Excel Skills Courses for Data Analysis Beyond the fundamentals, Excel online courses can help you enhance your data analysis skills. Using advanced Excel formulas and features, you will be taught data analysis. These are the best courses for Data Analysis: Excel Analytics: Linear Regression Analysis in MS Excel Excel Analytics: Linear Regression Analysis in MS Excel shows you how to solve problems using linear regression. You will learn how to build a regression model, predict outcomes using a machine learning algorithm, and analyze the results. Up on completion, you will be rewarded with a Verifiable Certificate of completion. Unlock Excel VBA and Excel Macros Unlock Excel VBA and Excel Macros is a 22-hour-long Excel course focused on VBA automation, Excel VBA, and Excel Macros. The lessons include Macro recording, VBA object model, Referencing with VBA, working with variables, looping, and built-in functions. Moreover, it directs on creating your custom functions, interacting with other applications, workbook and worksheet events, and much more. Microsoft Excel Data Analysis – Learn How The Experts Use It Microsoft Excel Data Analysis teaches the fundamentals of data analysis. In this online Excel course, you will receive guidance on managing and modeling data using key Excel business intelligence tools. The curriculum covers pivot tables and pivot charts, mapping with GeoFlow, data acquisition, data shaping, as well as data discovery and visualization using Power View. How can you learn Excel quickly? All of the courses on Udemy are just a click away, and enrollment only takes a few minutes. Most of the courses are self-paced, although a few are broken down into weeks of lessons. How much do Excel courses online cost? Online Excel courses typically cost around $17 for beginner classes, $20 for intermediate-level courses, and $25 for expert-level courses when there are promotional offers available. Please note that these prices may vary. Can you get certified for Excel online? You will be awarded a certificate of completion for every course attended and finished. Some courses offer a professional certificate as well. Image: Envato Elements This article, "Popular Excel Courses" was first published on Small Business Trends View the full article

Microsoft Excel is not only a widely used and versatile software but also the standard application for spreadsheets. Proficiency in Excel is essential for business professionals. Numerous online Excel courses are available to help you acquire the skills necessary to maximize your use of Excel for your business needs. Why You Should Take an Excel Course Microsoft Excel is an industry-standard spreadsheet program, and it continually adds different features and functions. Learning how to use Excel and keeping up with the new features is important. Here is why you should take a course: Increased efficiency and productivity Reporting Made Easier Perform complex calculations Updating your skillset Increased efficiency and productivity: By taking courses, you will be able to store, organize, and deal with a large amount of data in a short period. Online courses also help you and your company get adjusted to MS Excel’s inventory and sales templates. Reporting made easier: A beginner online Excel course can teach you how to produce reports. The reports may vary in form, but the courses will cover everything, including generating a graphic report using different types of charts, tables, and other formats. Perform complex calculations: Excel can accommodate over a million rows and more than 16 thousand columns, allowing you to store a vast amount of data in a single sheet. These Excel courses teach you how to effectively manage this extensive data. You will learn to perform calculations using Excel formulas and functions or by creating your own formulas. Updating your skillset: This program is ever-growing, with each new version of Excel and update of the software, it adds new features, a set of new formulas, and more. These online courses guide you to update your Excel knowledge through every change that comes with all the new versions and updates. READ MORE: Where Can You Find the Best Excel Templates for Business? Which Udemy Course is Best for Excel? Microsoft Excel – Excel from Beginner to Advanced: is a comprehensive course for all versions from Excel 2010 to Excel 365, suitable for all skill levels. You will explore the basics of Excel, including common functions, and learn how to create a dynamic report using tools like PivotTables. This Excel course offers 21 hours of content, along with progress tests and 6 projects. Best Microsoft Excel Courses for Beginners There are several different course options for learning Microsoft Excel. Excel training is offered for different entry levels: beginner, intermediate, and expert. The following are the top three selected online Excel classes. Microsoft Excel for Beginners This Excel course is designed to teach you essentials such as creating and saving a workbook, navigating, and personalizing your workbook. It also demonstrates basic formulas and formats on both computers and touchscreen devices. Microsoft Excel 2016 for beginners further covers entering and editing data, categorizing, color coding, and sharing your spreadsheet. Basic Excel for Basic Bookkeeping and Accounting Basic Excel for Basic Bookkeeping and Accounting course begins with data entry and deletion, adding and deleting columns and rows, as well as formatting text and cells. Specifically designed for Excel 2013, this online Excel class covers bookkeeping fundamentals, including the creation of daybooks such as purchase and purchase return daybooks. Additionally, you will begin working with data by organizing, sorting, and analyzing it. Excel Essentials for the Real World All the new features of Excel are briefly discussed in this Excel course. Excel Essentials for the Real World, starting with inputting data and navigation, expands into organizing bulk data and using formulas. Adding comments and notes to cells, important shortcuts, extracting answers from your data, creating Excel reports, and turning data into charts and graphics are some of the topics explained in the course. Best Courses for Advanced Excel Training Once you have become comfortable with the basics, the next step is to master Microsoft Excel. There are numerous advanced Excel courses available online. From these options, we have chosen a few that will help you develop advanced Excel skills. Advanced Microsoft Data Visualization Excel Course In this advanced Excel course, you will explore over 20 types of charts and graphs, along with advanced tools like automated dashboards. Advanced Microsoft Data Visualization Excel Course offers insights into value-based chart formatting, 12 advanced Excel demonstrations, and scroll and zoom capabilities. Tailored for users of Excel 2016 and the most current versions, this online Excel course includes more than 10 Excel projects. Excel Shortcuts, Excel Tips, Excel Tricks – Excel Skills! This Excel course begins with advanced data entry and data validation and then delves into quick analysis and camera tools. It covers topics such as creating pivot tables with charts, utilizing the auto filter, Livestream recording, and merging cell contents. Additionally, Excel Shortcuts, Excel Tips, and Excel Tricks showcase the use of functions, professional formula creation, advanced shortcuts, and strategies for sharing and merging workbooks. The Microsoft Excel Course: Advanced Excel Training The Microsoft Excel Course: Advanced Excel Training deals with advanced excel formatting, functions, and Excel modeling. In under 6 hours, this Excel course will advance your usage of shortcuts, navigation tools, and professional functions. In the same manner, it will delve into financial modeling and financial functions to forecast balance sheet and income statement financials. Best Excel Skills Courses for Data Analysis Beyond the fundamentals, Excel online courses can help you enhance your data analysis skills. Using advanced Excel formulas and features, you will be taught data analysis. These are the best courses for Data Analysis: Excel Analytics: Linear Regression Analysis in MS Excel Excel Analytics: Linear Regression Analysis in MS Excel shows you how to solve problems using linear regression. You will learn how to build a regression model, predict outcomes using a machine learning algorithm, and analyze the results. Up on completion, you will be rewarded with a Verifiable Certificate of completion. Unlock Excel VBA and Excel Macros Unlock Excel VBA and Excel Macros is a 22-hour-long Excel course focused on VBA automation, Excel VBA, and Excel Macros. The lessons include Macro recording, VBA object model, Referencing with VBA, working with variables, looping, and built-in functions. Moreover, it directs on creating your custom functions, interacting with other applications, workbook and worksheet events, and much more. Microsoft Excel Data Analysis – Learn How The Experts Use It Microsoft Excel Data Analysis teaches the fundamentals of data analysis. In this online Excel course, you will receive guidance on managing and modeling data using key Excel business intelligence tools. The curriculum covers pivot tables and pivot charts, mapping with GeoFlow, data acquisition, data shaping, as well as data discovery and visualization using Power View. How can you learn Excel quickly? All of the courses on Udemy are just a click away, and enrollment only takes a few minutes. Most of the courses are self-paced, although a few are broken down into weeks of lessons. How much do Excel courses online cost? Online Excel courses typically cost around $17 for beginner classes, $20 for intermediate-level courses, and $25 for expert-level courses when there are promotional offers available. Please note that these prices may vary. Can you get certified for Excel online? You will be awarded a certificate of completion for every course attended and finished. Some courses offer a professional certificate as well. Image: Envato Elements This article, "Popular Excel Courses" was first published on Small Business Trends View the full article

Amazon on Thursday reported better-than-expected revenue and profits for the holiday shopping period, but its stocks dipped in after-hours trading due to disappointing guidance for the current quarter. The Seattle-based e-commerce and technology company said its revenue for the October-December period totaled $187.8 billion, a 10% jump compared with the same period in 2023. Profits came out to $20 billion while earnings per share reached $1.86, higher than the $1.49 that analysts surveyed by FactSet had anticipated. But the company said it expected revenue for the current quarter to be between $151 billion and 155.5 billion, lower than the $158.56 billion that analysts were expecting. The guidance anticipates “an unusually large, unfavorable impact” from foreign exchange rates, it said. Amazon is the biggest online shopping destination in the U.S. and has long been a beneficiary of consumer spending during the holidays. As it has done in recent years, the company in October began offering promotions intended to lure early holiday shoppers. It advertised other discounts during the three-month period, including on major sales days such as Black Friday and Cyber Monday. Amazon on Thursday reported it saw $75.5 billion in revenue for its online shopping business, up 7% from the same period in 2023. Across the retail industry, holiday sales in November and December were better than expected compared with the previous year as lower inflation on holiday goods enticed shoppers to buy, according to The National Retail Federation. Online shopping also saw record sales levels, Adobe Analytics reported in January. Sales for Amazon Web services, the company’s prominent cloud computing unit, rose 19% during the fourth quarter. But it fell slightly below analysts expectations. Amazon is one of the biggest players in the competitive tech race around generative artificial intelligence. Like other tech companies, it has ramped up investments in the technology and is spending billions to expand data centers that support AI and cloud computing. The company is also spending money on other equipment, including its own computer chips and those developed by Nvidia. It has also rolled out its own AI models and integrated the generative AI into other parts of its business. In the fourth quarter, Amazon reported spending $27.8 billion on property and equipment, significantly higher than the same period in 2023. During a call with analysts on Thursday, Amazon CEO Andy Jassy said capital expenditures for the quarter came out to $26.3 billion, most of which was geared towards AI and AWS. “We think virtually every application that we know of today is going to be re-invented with AI inside of it,” Jassy said. “I think both our business, our customers and shareholders will be happy medium-to-long term that we’re pursuing the capital opportunity and the business opportunity in AI.” Jassy added during the call that Amazon, like many others, was “impressed” by DeepSeek, the Chinese artificial intelligence company whose chatbot recently became the most downloaded app in the U.S. Amazon’s quarterly report comes as the retail industry is absorbing a new 10% tariff President Donald Trump imposed on Chinese imports on Tuesday. Tariffs on Canada and Mexico have been put on hold for about a month. Trump also threw out a trade exemption that allowed low-value shipments from China to bypass duties, a loophole that had given an advantage to China-founded e-commerce firms, such as Shein and Temu. The new tariffs could benefit Amazon by increasing costs for its competitors. But it would also impact Chinese sellers who connect with American consumers on the company’s shopping platform. Furthermore, it could raise prices on a recently-launched online storefront that Amazon set up to ship low-cost products directly from China. The storefront, called Amazon Haul, was Amazon’s answer to Shein and Temu. Additionally, analysts from Morgan Stanley wrote in a Monday note that Amazon’s first-party retail business, though which the company sells products purchased from manufacturers, has the highest exposure to the tariffs. The analysts estimate 25% of the merchandise sold through that business comes from China. —Haleluya Hadero, Associated Press View the full article

"Anything that is done around a safe and sound release is going to hinge on the effect of long-term mortgage rates," Bessent said. View the full article

Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in SEO decision-making to create actionable insights in the best interest of your actual users. Build your search personas User personas can help you develop a more customized approach to applying user intent to a topic and to your specific users. You aren’t just selling a garden rake to someone in Indiana – you’re selling a metal rake to Gretel in Pawnee so she can get rid of slugs in her front yard. To develop your personas, make a list of your typical users based on what they know, want, and ask. Then, add details about what, how, and where they search. Consider key factors about your user, then add more specifics based on your industry. How much do they know about this topic? Are they going to be a one-time or regular visitor? How likely are they to buy? How long will it take them to make a decision or purchase? What kind of features will they need? Will their behavior change over time? What kinds of brands do they trust? What’s their education status or reading comprehension? What’s their age range? Where are they in their career? What’s their location? What’s their financial status? What are their goals? What do they want to do when they come to my site? What would make them trust me? Creative exercises for inspiration Build your personas around real people. Which celebrity would be most likely to be spotted with your product? Which fictional characters would your brand be most appealing to? Your personas don’t have to be people; they can reflect your brand personality. Try using something more abstract like animals, colors, flowers, or cities. Your “power user” could be a Lamborghini, Godzilla, or a Red Power Ranger. Test your persona drafts using ChatGPT or another AI tool. Try this prompt: “Create three variations of a person who fits this description.” Then refine and iterate. Start with a Dungeons & Dragons character sheet. Think about strengths, weaknesses, proficiencies, ideals, alignment, background, and personality. Dig deeper: How to optimize for search intent: 19 practical tips Example persona exercise Let’s say you run a gardening ecommerce site. While all your users have the same hobby in common, the what, why, and how behind their searches might look very different. Your content needs to reflect your target audience. Lawn Lover Larry Summary: Larry’s retired and invests most of his time maintaining the perfect lawn. He loves having people over for barbecues. He likes when he knows how to do things but gets frustrated easily when he doesn’t. Quote: “What will the neighbors think.” Motivation: Curb appeal, perfection, feeling superior. Wants: Lawn maintenance tools, latest cultivars to stand out, tool organization ideas. Likes: Riding lawnmowers, DIY, cornhole. Dislikes: Weeds, neighbor dogs, trespassers. Emotions: Pride, frustration. Trusts: Facebook, friends, big box gardening center. Ask: “How do I…”, “what’s the best…” Search: Video, text. Beginner Betty Summary: Betty has a few hard-to-kill indoor plants and wants to develop her green thumb outdoors on her patio. She’s just learning how to garden and is easily overwhelmed. Quote: “Plant mom vibes.” Motivation: Keep plants alive, build confidence. Wants: Simple tutorials, new inspiration. Likes: Blooming plants, evergreens, succulents, cute pots. Dislikes: Condescension, plant pests, dead leaves. Emotions: Confusion, excitement. Trusts: Pinterest, Tiktok. Ask: “How to…”, “what is…”, “what do…” Search: Video, image. Herbalist Herb Summary: Herb grows his own produce and wants his garden to work for him. He doesn’t care if his garden is ugly as long as it’s productive. When he’s not gardening, Herb loves foraging for mushrooms and berries with his dog. Quote: “Function over form.” Motivation: Fresh food, less waste. Wants: Plant characteristics, leaf and fruit details. Likes: Compost, fungi, herbs, fruits, veggies. Dislikes: Rules, order, toxic plants. Emotions: Curiosity, patience. Trusts: Forums, local hardware store. Ask: “Can I…”, “what does…” Search: Text, image. Native Nancy Summary: Nancy loves creating a living garden because of the benefits to local animals and the environment. She needs detailed info about which plants are native and how they add value to wildlife. Quote: “My honeysuckle brings all the birds to the yard.” Motivation: Plant natives, all-season interest. Wants: Native perennials, shrubs, and trees. Likes: Butterflies, hummingbirds, mulch, ponds. Dislikes: Invasives, native lookalikes, destructive pests, annuals. Emotions: Patience, eagerness. Trusts: Forums, YouTube, local garden shop experts, books. Ask: “Is it…”, “vs.”, “should…”, “where…” Search: Image, text. Greenhouse Greta Summary: Greta has been so successful at gardening that she started her own backyard business. She grows, propagates, and sells plants from her home, so she needs to make sure the plants she gets will get her maximum profit. Quote: “Show me the green.” Motivation: Sell low-investment, high-value plants to make money. Wants: Seeds, tools, propagation supplies. Likes: Bulk discounts, free shipping, high germination rate. Dislikes: Slow response times, inefficiency. Emotions: Frustration, determination. Trusts: Business owners and peers, customers, YouTube. Ask: “Is it worth it?”, “how much…” Search: Video, text. Dig deeper: Content mapping: Who, what, where, when, why and how Use SERPs to validate personas Analyze search results to see how each persona might be searching. This is where your expertise will come in handy, or where you can lean on a subject matter expert (SME). SERP example Using our gardening personas, let’s look at a typical search result. Users coming to a gardening site might be searching for a specific plant they want to research or buy, like the American germander plant. Keyword: “teucrium canadense” Think about: From our personas, who is most likely searching by the common plant name versus the Latin name, and why? Where would they have heard that name? Is there another common or regional name the plant goes by? Is there another plant that could easily be mistaken for it? Beginner Betty might have seen the term on a plant tag. Maybe Native Nancy saw the name in a book or blog. Long-tail keywords Autofill searches with more specific keywords give us some extra clues about who’s searching and why. Host plant: That’s probably Nancy, who wants to know what bugs and pollinators are attracted to this plant. Propagation: Propagating a plant by seed, division, or cuttings could be a question from Greta, Nancy, or Herb. Larry might want to know this, but he’d be searching like “does this plant spread.” Go botany: That’s a website about native plants, including how to identify them and their benefits. That sounds like Herb or Nancy. This is a branded search, so it could be a competitor to research. Medicinal uses: That’s right up Herb’s alley, and maybe Greta. Dig deeper: 9 tips to get the full SEO benefits of long-tail keywords SERP features People Also Ask gives us a few more ideas. Is it invasive: Larry and Nancy would both want to avoid planting this. Betty needs to know this, but she might not think to check. What does it taste like: Herb or Nancy would probably like to know this. What’s it used for: Herb or Betty might ask this, or maybe Greta if she wants to know how to market it to customers. Putting personas into action Do this exercise with a few of the top keywords you’re targeting, and for a few random ones that represent your current website. Use that insight to tweak your personas. After doing this exercise with a few SERPs, think about whether there’s any search you can’t really pinpoint to a given user or if your personas are so broad they could apply to any search. Consider any subtypes of users you might want to expand on. Maybe Nancy A is in zone 5, so she won’t be interested in tropical plants or ponds. And Nancy B lives in Hawaii, so you can’t ship to her directly and need to make shipping policies more obvious or show alternative plants or stores. Dig deeper: How to analyze Google’s SERPs Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Optional: Create anti-personas Is there a type of user you want to avoid attracting? An anti-persona is someone who might misuse your product in unintentional or nefarious ways and damage your brand. Including anti-personas can help you avoid PR disasters like the Tide pod challenge. From our gardening example, maybe you identify an anti-persona, HOA Henry. He has a specific idea of what a garden should look like. He might buy herbicide from your site and spray it on neighbors’ yards without understanding how it could harm plants, wildlife, and even pets. How would you keep someone like him from finding your products? What kind of search phrases and info would he use compared to your target users? Add some data to your persona identities Pair your personas with insights from analytics tools, user testing, and customer feedback. Get some real quotes, images, and video clips to pair with your personas. Go to analytics tools and find out (or guess) what percentage of your user base is and how your site reflects them. Then, build your optimization strategy around what you learn. Some insight examples from our gardening website: If 70% of your users identify as a Larry, make sure your lawncare category content is prominent, and include info that’s relevant to him on product pages. If Nancy converts the highest, look into how you can convert other personas better while maintaining the features Nancy likes. And include Nancy in user testing! If Betty might evolve into Nancy, give her lots of informational content so she’ll be a brand ambassador in the future. If Greta mostly spends time on a certain section of the site, show her relevant articles to get her to similar topics. If Herb uses wildly different phrasing from Larry, research synonyms and secondary keywords to optimize for both. If Herb and Nancy like using forums, build your linking strategy around the sites they’re most likely to use. Approach content for each user persona Now use your personas to ensure you’re creating content that’s helpful and targeted for each user. Do an audit of your content with each persona in mind. For example, Larry doesn’t want to know about how leaves can benefit bugs, but he could learn about how they benefit his lawn and save money on fertilizer. Betty might need to understand her planting zone and frost dates before she starts buying vegetable seeds. User persona content checklist Who is this content and each section written for? Are you answering each user’s questions with your content? Have you answered all of their questions fully and comprehensively? Are you speaking in terms they will understand? Is the content too technical or too formal? Are you including info in the format they want? When would they need this info? Do you have the links and tools they’ll need? As you work through this exercise, does one persona stand out as a potential brand champion? This is someone who would write glowing reviews and recommend your brand to others. You may want to spend extra time creating content for this user to help passively build your brand presence. Homepage exercise Start with your homepage. Which personas are you attracting? Who is it made for? Would anyone feel left out or unclear on what they can do next? Take a look at any popular gardening website. Who would you guess is the target user? Which of our example personas does it seem to focus on? What would you change for each persona? Weave personas into your SEO processes Once you’ve established and refined your personas, include them in any SEO strategy session and decisions. Encourage your SEO editorial team to identify which personas you’re targeting for a page before they start writing or updating. Come back to your personas regularly. One fun idea is to invite your users to your meetings. This gets people talking and thinking about what’s best for the user. Print out your personas and put them on your team’s bulletin board or whiteboard. Bring a copy to meetings and tape persona pictures to an empty chair. Assign someone to speak up as the Voice of the User in discussions. “I think Greenhouse Greta would like this approach better because…” “I like this option as a Nancy. Can a Herb weigh in?” “Herb should celebrate when we announce this new feature…” Have the team self-select into each persona and let them speak for their user group. “As a Lawn Lover Larry…” “Can we see the user test results from the other Betty?” View the full article